Test your basic knowledge |

Marketing Mix

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The face-to-face presentation and promotion of goods and services - including the salesperson's search for new prospects and follow-up service after the sale






2. A facility designed to meet the needs of the owner. It may be based on size - temperature control - or refrigeration






3. The area of logistics that involves bringing raw materials - packaging - other goods and services - and information from suppliers to producers






4. All the linked activities various organizations must perform to move goods and services from the source of raw materials to ultimate consumers






5. A pricing strategy based on what all the other companies are doing






6. Adding value by providing fast - friendly service during and after the sale and by teaching customers how to best use products over time






7. The degree of brand loyalty in which a customer is aware that a brand exists and views the brand as an alternative purchase if their preferred brand is unavailable






8. A business established or operated under an authorization to sell or distribute a company's goods or services in a particular area






9. Involve sales promotional arrangements between one or more retailers or manufacturers and combine their resources to do a promotion that creates additional sales for each partner






10. Packaging that is used by companies to promote social and political causes.






11. Directs heavy advertising and sales promotion efforts toward consumers






12. Any activity that fulfills a human want or need and returns money to those who provide it






13. The process used to determine profitability at various levels of sales






14. Non branded products that usually sell at a sizable discount compared to national or private-label brands






15. A manager who helps direct the activities of a whole channel and tries to avoid or solve channel conflicts






16. The producer uses advertising - personal selling - sales promotion - and all other promotional tools to convince wholesalers and retailers to stock and sell merchandise - pushing it through the distribution system to the stores






17. Products that don't carry the manufacturer's name but carry a distributor or retailer's name instead






18. The combination of product lines offered by a manufacturer






19. People or businesses that move products between producers and final users






20. Strategy in which a new product is priced high to make optimum profit while there is little competition






21. The route a product follows and the businesses involved in moving a product from the producer to the final consumer






22. The combination of promotional tools an organization uses






23. A whole set of marketing intermediaries such as brokers - agents - wholesalers - and retailers - that join together to transport and store goods in their path from producers to consumers






24. Adding value to products by having them where people want them






25. Relatively inexpensive - frequently purchased items for which buyers exert minimal purchasing effort






26. A name - symbol - or other device identifying a product; it is officially registered with the U.S. government and its use is legally restricted to its owner






27. Private companies that combine less-than carload or less-than truckload shipments from several different businesses and deliver them to their destinations; in international business - companies licensed by the U.S. Maritime Commission to handle expo






28. All the individuals and organizations that want goods and services to use in producing other goods and services or to sell - rent - or supply goods to others






29. The act of identifying any person or organization with the potential to buy a product and compiling that information in an organized manner for future use






30. Pricing goods and services at price points that make the product appear less expensive than it is.






31. The use of multiple modes of transportation to complete a single - long-distance movement of freight






32. Grouping two or more products together and pricing them as a unit






33. Dividing the market by age - education. and income level






34. Any information about an individual - product - or organization that's distributed to the public through the media and is not paid for or controlled by the seller






35. The ingredients that go into a marketing program: product - price - place - and promotion






36. An item priced at or below cost to draw customers into a store






37. Everything from paying customers to say positive things on the Internet (ex. Twitter) to setting up multilevel selling schemes whereby consumers get commissions for directing friends to specific Web sites






38. Products is priced low to attract many customers and discourage competition






39. A brand that has exclusive protection for both its brand name and and its design






40. The management function that evaluates public attitudes - changes policies and procedures in response to the public's requests - and executes a program of action and information to earn public understanding and acceptance






41. Costs that change according to the level or production






42. Extending an existing brand name to new forms - colors - sizes - ingredients - or flavors of an existing product category






43. Used when a person needs little information about a product






44. Setting a high price when introducing a product that has little competition and will appeal to customers who like to be the first to have the latest products.






45. Businesses selling to consumers; Business-to-Consumer Market






46. A theoretical model of what happens to sales and profits of a product class over time. The four stages are: introductory - growth - maturity - and decline






47. A group of products that are physically similar or are intended for a similar market






48. Final customers don't recognize a brand at all—even though middlemen may use the brand name for identification and inventory control.






49. Without charge for delivery to and placing on board a carrier at a specified point; determines the point at which title for the shipment passes from vendor to purchaser






50. An inventory management approach in which supplies arrive just when needed for production or resale






Can you answer 50 questions in 15 minutes?



Let me suggest you:

Browse all subjects

Browse all tests

Most popular tests



Major Subjects

Tests & Exams


AP
CLEP
DSST
GRE
SAT
GMAT

Browse all subjects

Browse all tests

Most popular tests