Test your basic knowledge |

Marketing Mix

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Intermediary/middlemen (wholesaler - retailer) involved in channels of distribution






2. Directs heavy advertising and sales promotion efforts toward consumers






3. Final customers don't recognize a brand at all—even though middlemen may use the brand name for identification and inventory control.






4. Dividing the market by age - education. and income level






5. Doing whatever is necessary to transfer ownership from one party to another - including providing credit - delivery - installation - etc.






6. The ingredients that go into a marketing program: product - price - place - and promotion






7. Pricing strategy that adds a predetermined percentage to the cost of products.






8. Products is priced low to attract many customers and discourage competition






9. Distribution that sends products to only one retail outlet in a given geographic area






10. People or businesses that move products between producers and final users






11. An item priced at or below cost to draw customers into a store






12. A marketing intermediary that sells to other organizations






13. A theoretical model of what happens to sales and profits of a product class over time. The four stages are: introductory - growth - maturity - and decline






14. A pricing policy whereby a firm charges a relatively low price for a product initially as a way to reach the mass market






15. A pricing strategy based on what all the other companies are doing






16. Advertisers pay to put their products into TV shows and movies where the audience will see them






17. The producer uses advertising - personal selling - sales promotion - and all other promotional tools to convince wholesalers and retailers to stock and sell merchandise - pushing it through the distribution system to the stores






18. Items with unique characteristics that buyers are willing to expend considerable effort to obtain






19. A brand that has exclusive protection for both its brand name and and its design






20. A manager who helps direct the activities of a whole channel and tries to avoid or solve channel conflicts






21. A group of products that are physically similar or are intended for a similar market






22. Distribution that puts products into as many retail outlets as possible






23. A whole set of marketing intermediaries such as brokers - agents - wholesalers - and retailers - that join together to transport and store goods in their path from producers to consumers






24. Setting a high price when introducing a product that has little competition and will appeal to customers who like to be the first to have the latest products.






25. Adding value by providing fast - friendly service during and after the sale and by teaching customers how to best use products over time






26. A form of market coverage whereby only a small number of all available outlets are used to expose products






27. Without charge for delivery to and placing on board a carrier at a specified point; determines the point at which title for the shipment passes from vendor to purchaser






28. Giving a limited number of dealers the exclusive right to distribute the company's products in their territories






29. Involve sales promotional arrangements between one or more retailers or manufacturers and combine their resources to do a promotion that creates additional sales for each partner






30. Distribution that sends products to only a preferred group of retailers in an area






31. The degree of brand loyalty in which a customer is aware that a brand exists and views the brand as an alternative purchase if their preferred brand is unavailable






32. The use of multiple modes of transportation to complete a single - long-distance movement of freight






33. Extending an existing brand name to new forms - colors - sizes - ingredients - or flavors of an existing product category






34. All the individuals and organizations that want goods and services to use in producing other goods and services or to sell - rent - or supply goods to others






35. Marketing intermediaries who bring buyers and sellers together and assist in negotiating an exchange but don't take title of the goods






36. All the linked activities various organizations must perform to move goods and services from the source of raw materials to ultimate consumers






37. Businesses selling to consumers; Business-to-Consumer Market






38. The process of testing products among potential users






39. Non branded products that usually sell at a sizable discount compared to national or private-label brands






40. Any information about an individual - product - or organization that's distributed to the public through the media and is not paid for or controlled by the seller






41. Products that give high immediate satisfaction but may hurt consumers in the long run.






42. The combination of promotional tools an organization uses






43. A way of analyzing the business to identify its Strengths - Weaknesses - Opportunities and Threats






44. Adding value to products by having them where people want them






45. Relate to a persons level of income - education and employment






46. The process used to determine profitability at various levels of sales






47. Grouping two or more products together and pricing them as a unit






48. The strategy by which one or more dominant firms set the pricing practices that all competitors in an industry follow






49. An inventory management approach in which supplies arrive just when needed for production or resale






50. The planning - implementing - and controlling of the physical flow of materials - final goods - and related information from points of origin to points of consumption to meet customer requirements at a profit.