Test your basic knowledge |

Marketing Mix

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Packaging that is used by companies to promote social and political causes.






2. The process of testing products among potential users






3. Organizations that assist in moving goods and services from producers to businesses (B2B) and from businesses to consumers (B2C)






4. A marketing intermediary that sells to other organizations






5. People or businesses that move products between producers and final users






6. Any activity that fulfills a human want or need and returns money to those who provide it






7. Used when a person needs little information about a product






8. Giving a limited number of dealers the exclusive right to distribute the company's products in their territories






9. Private companies that combine less-than carload or less-than truckload shipments from several different businesses and deliver them to their destinations; in international business - companies licensed by the U.S. Maritime Commission to handle expo






10. Product - price - place - and promotion; 4 P's of Marketing






11. The producer uses advertising - personal selling - sales promotion - and all other promotional tools to convince wholesalers and retailers to stock and sell merchandise - pushing it through the distribution system to the stores






12. A name - symbol - or other device identifying a product; it is officially registered with the U.S. government and its use is legally restricted to its owner






13. An item priced at or below cost to draw customers into a store






14. Adding value to products by having them where people want them






15. Extending an existing brand name to new forms - colors - sizes - ingredients - or flavors of an existing product category






16. Distribution that puts products into as many retail outlets as possible






17. All the individuals and organizations that want goods and services to use in producing other goods and services or to sell - rent - or supply goods to others






18. People tell other people about products they've purchased.






19. Manages the flow of finished products and information to business buyers and ultimately to consumers like you and me






20. An inventory management approach in which supplies arrive just when needed for production or resale






21. The combination of promotional tools an organization uses






22. The management function that evaluates public attitudes - changes policies and procedures in response to the public's requests - and executes a program of action and information to earn public understanding and acceptance






23. The planning - implementing - and controlling of the physical flow of materials - final goods - and related information from points of origin to points of consumption to meet customer requirements at a profit.






24. A form of market coverage whereby only a small number of all available outlets are used to expose products






25. Strategy in which a new product is priced high to make optimum profit while there is little competition






26. A business established or operated under an authorization to sell or distribute a company's goods or services in a particular area






27. The strategy by which one or more dominant firms set the pricing practices that all competitors in an industry follow






28. A manager who helps direct the activities of a whole channel and tries to avoid or solve channel conflicts






29. Businesses selling to consumers; Business-to-Consumer Market






30. A brand that has exclusive protection for both its brand name and and its design






31. Products is priced low to attract many customers and discourage competition






32. The combination of product lines offered by a manufacturer






33. Adding value by providing fast - friendly service during and after the sale and by teaching customers how to best use products over time






34. Setting a high price when introducing a product that has little competition and will appeal to customers who like to be the first to have the latest products.






35. Everything from paying customers to say positive things on the Internet (ex. Twitter) to setting up multilevel selling schemes whereby consumers get commissions for directing friends to specific Web sites






36. Distribution that sends products to only a preferred group of retailers in an area






37. Final customers don't recognize a brand at all—even though middlemen may use the brand name for identification and inventory control.






38. Involve sales promotional arrangements between one or more retailers or manufacturers and combine their resources to do a promotion that creates additional sales for each partner






39. The process used to determine profitability at various levels of sales






40. A theoretical model of what happens to sales and profits of a product class over time. The four stages are: introductory - growth - maturity - and decline






41. The degree of brand loyalty in which a customer is aware that a brand exists and views the brand as an alternative purchase if their preferred brand is unavailable






42. A pricing strategy based on what all the other companies are doing






43. The face-to-face presentation and promotion of goods and services - including the salesperson's search for new prospects and follow-up service after the sale






44. Products that don't carry the manufacturer's name but carry a distributor or retailer's name instead






45. Without charge for delivery to and placing on board a carrier at a specified point; determines the point at which title for the shipment passes from vendor to purchaser






46. A group of products that are physically similar or are intended for a similar market






47. Distribution that sends products to only one retail outlet in a given geographic area






48. A philosophy that involves everyone in an organization in a continual effort to improve quality and achieve customer satisfaction






49. A long-lasting product that can be used and depreciated for many years






50. Relate to a persons level of income - education and employment