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Test your basic knowledge |
Marketing Mix
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Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
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Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The want-satisfying ability - or value - that organizations add to goods or services by making them more useful or accessible to consumers than they were before. the six kinds are form - time - place - possession - information - and service
inbound logistics
utility
Niche Marketing
product placement
2. Any information about an individual - product - or organization that's distributed to the public through the media and is not paid for or controlled by the seller
freight forwarders
product mix
Test Marketing
publicity
3. The strategy by which one or more dominant firms set the pricing practices that all competitors in an industry follow
generic goods
price leadership
marketing intermediaries
service
4. The process of finding small but profitable market segments and designing or finding products for them
Niche Marketing
psychological pricing
exclusive distribution
promotion mix
5. Costs that change according to the level or production
promotional tie-ins
variable costs
convenience products
skimming pricing
6. Businesses selling to consumers; Business-to-Consumer Market
personal selling
logistics
B2C Market
service utility
7. Any activity that fulfills a human want or need and returns money to those who provide it
specialty products
free-on-board
service
Niche Marketing
8. Directs heavy advertising and sales promotion efforts toward consumers
brand recognition
line extension
channel of distribution
pull strategy
9. Dividing the market by age - education. and income level
exclusive distribution
free-on-board
skimming price strategy
Demographic segmentation
10. Advertisers pay to put their products into TV shows and movies where the audience will see them
personal selling
indirect distribution
loss leader
product placement
11. A form of market coverage whereby only a small number of all available outlets are used to expose products
exclusive distribution
line extension
place utility
selective distribution
12. The ingredients that go into a marketing program: product - price - place - and promotion
marketing mix
penetration pricing
pull strategy
cause packaging
13. Extending an existing brand name to new forms - colors - sizes - ingredients - or flavors of an existing product category
publicity
promotion mix
line extension
socioeconomic
14. Manages the flow of finished products and information to business buyers and ultimately to consumers like you and me
outbound logistics
line extension
free-on-board
marketing mix
15. Products is priced low to attract many customers and discourage competition
pull strategy
possession utility
B2C Market
penetration pricing
16. The act of identifying any person or organization with the potential to buy a product and compiling that information in an organized manner for future use
price leadership
prospecting
loss leader
Marketing Mix
17. A business established or operated under an authorization to sell or distribute a company's goods or services in a particular area
selective distribution
franchise
supply chain
publicity
18. The face-to-face presentation and promotion of goods and services - including the salesperson's search for new prospects and follow-up service after the sale
promotional tie-ins
B2B Market
personal selling
exclusive distribution
19. The management function that evaluates public attitudes - changes policies and procedures in response to the public's requests - and executes a program of action and information to earn public understanding and acceptance
possession utility
viral marketing
logistics
public relations
20. A way of analyzing the business to identify its Strengths - Weaknesses - Opportunities and Threats
promotion mix
SWOT
franchise
indirect distribution
21. Products that don't carry the manufacturer's name but carry a distributor or retailer's name instead
intermodal shipping
marketing intermediaries
channel of distribution
dealer brands
22. Organizations that assist in moving goods and services from producers to businesses (B2B) and from businesses to consumers (B2C)
marketing intermediaries
marketing mix
inbound logistics
brand recognition
23. An inventory management approach in which supplies arrive just when needed for production or resale
outbound logistics
capital item
just-in-time
utility
24. Setting a high price when introducing a product that has little competition and will appeal to customers who like to be the first to have the latest products.
promotional tie-ins
pleasing products
skimming pricing
brand nonrecognition
25. Distribution that sends products to only a preferred group of retailers in an area
pleasing products
supply chain
selective distribution
skimming price strategy
26. A brand that has exclusive protection for both its brand name and and its design
freight forwarders
trademark
penetration pricing
dealer brands
27. A group of products that are physically similar or are intended for a similar market
variable costs
product line
SWOT
penetration pricing
28. Strategy in which a new product is priced high to make optimum profit while there is little competition
convenience products
public relations
skimming price strategy
capital item
29. A philosophy that involves everyone in an organization in a continual effort to improve quality and achieve customer satisfaction
inbound logistics
total quality management
wholesaler
product placement
30. A name - symbol - or other device identifying a product; it is officially registered with the U.S. government and its use is legally restricted to its owner
brand nonrecognition
trademark
franchise
channel of distribution
31. Doing whatever is necessary to transfer ownership from one party to another - including providing credit - delivery - installation - etc.
possession utility
dealer brands
intensive distribution
logistics
32. A whole set of marketing intermediaries such as brokers - agents - wholesalers - and retailers - that join together to transport and store goods in their path from producers to consumers
variable costs
channel of distribution
supply chain
word of mouth marketing
33. The route a product follows and the businesses involved in moving a product from the producer to the final consumer
channel of distribution
penetration pricing
markup pricing
free-on-board
34. Everything from paying customers to say positive things on the Internet (ex. Twitter) to setting up multilevel selling schemes whereby consumers get commissions for directing friends to specific Web sites
price leadership
capital item
viral marketing
agents/brokers
35. A facility designed to meet the needs of the owner. It may be based on size - temperature control - or refrigeration
private warehouse
skimming price strategy
supply chain
free-on-board
36. An item priced at or below cost to draw customers into a store
channel of distribution
loss leader
intermodal shipping
product life cycle
37. Distribution that sends products to only one retail outlet in a given geographic area
exclusive distribution
Test Marketing
specialty products
break-even analysis
38. Marketing intermediaries who bring buyers and sellers together and assist in negotiating an exchange but don't take title of the goods
personal selling
agents/brokers
total quality management
skimming price strategy
39. The combination of product lines offered by a manufacturer
inbound logistics
product mix
marketing mix
intensive distribution
40. Distribution that puts products into as many retail outlets as possible
publicity
freight forwarders
intensive distribution
pull strategy
41. Used when a person needs little information about a product
line extension
routine decision making
variable costs
dealer brands
42. Pricing strategy that adds a predetermined percentage to the cost of products.
agents/brokers
markup pricing
generic goods
pull strategy
43. A manager who helps direct the activities of a whole channel and tries to avoid or solve channel conflicts
service
channel captain
capital item
intensive distribution
44. Items with unique characteristics that buyers are willing to expend considerable effort to obtain
brand nonrecognition
specialty products
just-in-time
trademark
45. The degree of brand loyalty in which a customer is aware that a brand exists and views the brand as an alternative purchase if their preferred brand is unavailable
product placement
push strategy
brand recognition
total quality management
46. People or businesses that move products between producers and final users
intensive distribution
intermediaries
break-even analysis
psychological pricing
47. Final customers don't recognize a brand at all—even though middlemen may use the brand name for identification and inventory control.
intermediaries
brand nonrecognition
Demographic segmentation
line extension
48. People tell other people about products they've purchased.
marketing mix
channel of distribution
word of mouth marketing
public relations
49. All the individuals and organizations that want goods and services to use in producing other goods and services or to sell - rent - or supply goods to others
exclusive distribution
B2B Market
intensive distribution
pull strategy
50. Pricing goods and services at price points that make the product appear less expensive than it is.
total quality management
B2B Market
trademark
psychological pricing
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