Test your basic knowledge |

Marketing Mix

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Involve sales promotional arrangements between one or more retailers or manufacturers and combine their resources to do a promotion that creates additional sales for each partner






2. Grouping two or more products together and pricing them as a unit






3. People or businesses that move products between producers and final users






4. The area of logistics that involves bringing raw materials - packaging - other goods and services - and information from suppliers to producers






5. A name - symbol - or other device identifying a product; it is officially registered with the U.S. government and its use is legally restricted to its owner






6. Any information about an individual - product - or organization that's distributed to the public through the media and is not paid for or controlled by the seller






7. A theoretical model of what happens to sales and profits of a product class over time. The four stages are: introductory - growth - maturity - and decline






8. The act of identifying any person or organization with the potential to buy a product and compiling that information in an organized manner for future use






9. The route a product follows and the businesses involved in moving a product from the producer to the final consumer






10. A pricing strategy based on what all the other companies are doing






11. Non branded products that usually sell at a sizable discount compared to national or private-label brands






12. Relate to a persons level of income - education and employment






13. Organizations that assist in moving goods and services from producers to businesses (B2B) and from businesses to consumers (B2C)






14. Distribution that sends products to only a preferred group of retailers in an area






15. A brand that has exclusive protection for both its brand name and and its design






16. Setting a high price when introducing a product that has little competition and will appeal to customers who like to be the first to have the latest products.






17. Distribution that puts products into as many retail outlets as possible






18. Product - price - place - and promotion; 4 P's of Marketing






19. Strategy in which a new product is priced high to make optimum profit while there is little competition






20. A group of products that are physically similar or are intended for a similar market






21. Marketing intermediaries who bring buyers and sellers together and assist in negotiating an exchange but don't take title of the goods






22. A manager who helps direct the activities of a whole channel and tries to avoid or solve channel conflicts






23. Final customers don't recognize a brand at all—even though middlemen may use the brand name for identification and inventory control.






24. Costs that change according to the level or production






25. The use of multiple modes of transportation to complete a single - long-distance movement of freight






26. Extending an existing brand name to new forms - colors - sizes - ingredients - or flavors of an existing product category






27. Pricing strategy that adds a predetermined percentage to the cost of products.






28. Everything from paying customers to say positive things on the Internet (ex. Twitter) to setting up multilevel selling schemes whereby consumers get commissions for directing friends to specific Web sites






29. Adding value to products by having them where people want them






30. A way of analyzing the business to identify its Strengths - Weaknesses - Opportunities and Threats






31. All the linked activities various organizations must perform to move goods and services from the source of raw materials to ultimate consumers






32. The process of testing products among potential users






33. Directs heavy advertising and sales promotion efforts toward consumers






34. Products is priced low to attract many customers and discourage competition






35. The ingredients that go into a marketing program: product - price - place - and promotion






36. Relatively inexpensive - frequently purchased items for which buyers exert minimal purchasing effort






37. The management function that evaluates public attitudes - changes policies and procedures in response to the public's requests - and executes a program of action and information to earn public understanding and acceptance






38. The process used to determine profitability at various levels of sales






39. Products that don't carry the manufacturer's name but carry a distributor or retailer's name instead






40. Packaging that is used by companies to promote social and political causes.






41. A pricing policy whereby a firm charges a relatively low price for a product initially as a way to reach the mass market






42. Distribution that sends products to only one retail outlet in a given geographic area






43. Any activity that fulfills a human want or need and returns money to those who provide it






44. The planning - implementing - and controlling of the physical flow of materials - final goods - and related information from points of origin to points of consumption to meet customer requirements at a profit.






45. The want-satisfying ability - or value - that organizations add to goods or services by making them more useful or accessible to consumers than they were before. the six kinds are form - time - place - possession - information - and service






46. An item priced at or below cost to draw customers into a store






47. A whole set of marketing intermediaries such as brokers - agents - wholesalers - and retailers - that join together to transport and store goods in their path from producers to consumers






48. Used when a person needs little information about a product






49. A form of market coverage whereby only a small number of all available outlets are used to expose products






50. The strategy by which one or more dominant firms set the pricing practices that all competitors in an industry follow