Test your basic knowledge |

Marketing Mix

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Intermediary/middlemen (wholesaler - retailer) involved in channels of distribution






2. Products that give high immediate satisfaction but may hurt consumers in the long run.






3. A theoretical model of what happens to sales and profits of a product class over time. The four stages are: introductory - growth - maturity - and decline






4. People tell other people about products they've purchased.






5. A manager who helps direct the activities of a whole channel and tries to avoid or solve channel conflicts






6. The route a product follows and the businesses involved in moving a product from the producer to the final consumer






7. Distribution that sends products to only a preferred group of retailers in an area






8. An inventory management approach in which supplies arrive just when needed for production or resale






9. Dividing the market by age - education. and income level






10. The want-satisfying ability - or value - that organizations add to goods or services by making them more useful or accessible to consumers than they were before. the six kinds are form - time - place - possession - information - and service






11. A whole set of marketing intermediaries such as brokers - agents - wholesalers - and retailers - that join together to transport and store goods in their path from producers to consumers






12. Organizations that assist in moving goods and services from producers to businesses (B2B) and from businesses to consumers (B2C)






13. Products is priced low to attract many customers and discourage competition






14. Directs heavy advertising and sales promotion efforts toward consumers






15. The combination of product lines offered by a manufacturer






16. An item priced at or below cost to draw customers into a store






17. Items with unique characteristics that buyers are willing to expend considerable effort to obtain






18. A brand that has exclusive protection for both its brand name and and its design






19. The area of logistics that involves bringing raw materials - packaging - other goods and services - and information from suppliers to producers






20. The management function that evaluates public attitudes - changes policies and procedures in response to the public's requests - and executes a program of action and information to earn public understanding and acceptance






21. Relatively inexpensive - frequently purchased items for which buyers exert minimal purchasing effort






22. A form of market coverage whereby only a small number of all available outlets are used to expose products






23. Businesses selling to consumers; Business-to-Consumer Market






24. A name - symbol - or other device identifying a product; it is officially registered with the U.S. government and its use is legally restricted to its owner






25. Product - price - place - and promotion; 4 P's of Marketing






26. The face-to-face presentation and promotion of goods and services - including the salesperson's search for new prospects and follow-up service after the sale






27. A pricing policy whereby a firm charges a relatively low price for a product initially as a way to reach the mass market






28. Everything from paying customers to say positive things on the Internet (ex. Twitter) to setting up multilevel selling schemes whereby consumers get commissions for directing friends to specific Web sites






29. Used when a person needs little information about a product






30. The planning - implementing - and controlling of the physical flow of materials - final goods - and related information from points of origin to points of consumption to meet customer requirements at a profit.






31. People or businesses that move products between producers and final users






32. Any information about an individual - product - or organization that's distributed to the public through the media and is not paid for or controlled by the seller






33. Manages the flow of finished products and information to business buyers and ultimately to consumers like you and me






34. A group of products that are physically similar or are intended for a similar market






35. Giving a limited number of dealers the exclusive right to distribute the company's products in their territories






36. Pricing goods and services at price points that make the product appear less expensive than it is.






37. Costs that change according to the level or production






38. A marketing intermediary that sells to other organizations






39. Distribution that puts products into as many retail outlets as possible






40. The process used to determine profitability at various levels of sales






41. Without charge for delivery to and placing on board a carrier at a specified point; determines the point at which title for the shipment passes from vendor to purchaser






42. Strategy in which a new product is priced high to make optimum profit while there is little competition






43. The process of finding small but profitable market segments and designing or finding products for them






44. Setting a high price when introducing a product that has little competition and will appeal to customers who like to be the first to have the latest products.






45. Marketing intermediaries who bring buyers and sellers together and assist in negotiating an exchange but don't take title of the goods






46. A business established or operated under an authorization to sell or distribute a company's goods or services in a particular area






47. All the linked activities various organizations must perform to move goods and services from the source of raw materials to ultimate consumers






48. All the individuals and organizations that want goods and services to use in producing other goods and services or to sell - rent - or supply goods to others






49. Advertisers pay to put their products into TV shows and movies where the audience will see them






50. Final customers don't recognize a brand at all—even though middlemen may use the brand name for identification and inventory control.