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Marketing Mix

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Directs heavy advertising and sales promotion efforts toward consumers






2. An item priced at or below cost to draw customers into a store






3. A name - symbol - or other device identifying a product; it is officially registered with the U.S. government and its use is legally restricted to its owner






4. A facility designed to meet the needs of the owner. It may be based on size - temperature control - or refrigeration






5. Products that give high immediate satisfaction but may hurt consumers in the long run.






6. Everything from paying customers to say positive things on the Internet (ex. Twitter) to setting up multilevel selling schemes whereby consumers get commissions for directing friends to specific Web sites






7. Manages the flow of finished products and information to business buyers and ultimately to consumers like you and me






8. Used when a person needs little information about a product






9. A pricing policy whereby a firm charges a relatively low price for a product initially as a way to reach the mass market






10. Grouping two or more products together and pricing them as a unit






11. A philosophy that involves everyone in an organization in a continual effort to improve quality and achieve customer satisfaction






12. A business established or operated under an authorization to sell or distribute a company's goods or services in a particular area






13. The combination of promotional tools an organization uses






14. The act of identifying any person or organization with the potential to buy a product and compiling that information in an organized manner for future use






15. Businesses selling to consumers; Business-to-Consumer Market






16. All the linked activities various organizations must perform to move goods and services from the source of raw materials to ultimate consumers






17. The producer uses advertising - personal selling - sales promotion - and all other promotional tools to convince wholesalers and retailers to stock and sell merchandise - pushing it through the distribution system to the stores






18. Pricing strategy that adds a predetermined percentage to the cost of products.






19. The process of testing products among potential users






20. The strategy by which one or more dominant firms set the pricing practices that all competitors in an industry follow






21. Adding value to products by having them where people want them






22. Private companies that combine less-than carload or less-than truckload shipments from several different businesses and deliver them to their destinations; in international business - companies licensed by the U.S. Maritime Commission to handle expo






23. Costs that change according to the level or production






24. The combination of product lines offered by a manufacturer






25. Setting a high price when introducing a product that has little competition and will appeal to customers who like to be the first to have the latest products.






26. The degree of brand loyalty in which a customer is aware that a brand exists and views the brand as an alternative purchase if their preferred brand is unavailable






27. Products that don't carry the manufacturer's name but carry a distributor or retailer's name instead






28. Distribution that sends products to only one retail outlet in a given geographic area






29. Intermediary/middlemen (wholesaler - retailer) involved in channels of distribution






30. Relate to a persons level of income - education and employment






31. Extending an existing brand name to new forms - colors - sizes - ingredients - or flavors of an existing product category






32. The use of multiple modes of transportation to complete a single - long-distance movement of freight






33. Non branded products that usually sell at a sizable discount compared to national or private-label brands






34. Pricing goods and services at price points that make the product appear less expensive than it is.






35. Products is priced low to attract many customers and discourage competition






36. Distribution that puts products into as many retail outlets as possible






37. The area of logistics that involves bringing raw materials - packaging - other goods and services - and information from suppliers to producers






38. Any activity that fulfills a human want or need and returns money to those who provide it






39. All the individuals and organizations that want goods and services to use in producing other goods and services or to sell - rent - or supply goods to others






40. Relatively inexpensive - frequently purchased items for which buyers exert minimal purchasing effort






41. Items with unique characteristics that buyers are willing to expend considerable effort to obtain






42. A group of products that are physically similar or are intended for a similar market






43. A manager who helps direct the activities of a whole channel and tries to avoid or solve channel conflicts






44. Distribution that sends products to only a preferred group of retailers in an area






45. The route a product follows and the businesses involved in moving a product from the producer to the final consumer






46. People tell other people about products they've purchased.






47. The planning - implementing - and controlling of the physical flow of materials - final goods - and related information from points of origin to points of consumption to meet customer requirements at a profit.






48. A marketing intermediary that sells to other organizations






49. The ingredients that go into a marketing program: product - price - place - and promotion






50. Involve sales promotional arrangements between one or more retailers or manufacturers and combine their resources to do a promotion that creates additional sales for each partner







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