Test your basic knowledge |

Marketing Mix

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A pricing strategy based on what all the other companies are doing






2. A group of products that are physically similar or are intended for a similar market






3. Pricing strategy that adds a predetermined percentage to the cost of products.






4. The use of multiple modes of transportation to complete a single - long-distance movement of freight






5. Packaging that is used by companies to promote social and political causes.






6. Giving a limited number of dealers the exclusive right to distribute the company's products in their territories






7. Advertisers pay to put their products into TV shows and movies where the audience will see them






8. Intermediary/middlemen (wholesaler - retailer) involved in channels of distribution






9. Businesses selling to consumers; Business-to-Consumer Market






10. A long-lasting product that can be used and depreciated for many years






11. The area of logistics that involves bringing raw materials - packaging - other goods and services - and information from suppliers to producers






12. Final customers don't recognize a brand at all—even though middlemen may use the brand name for identification and inventory control.






13. A way of analyzing the business to identify its Strengths - Weaknesses - Opportunities and Threats






14. Directs heavy advertising and sales promotion efforts toward consumers






15. The management function that evaluates public attitudes - changes policies and procedures in response to the public's requests - and executes a program of action and information to earn public understanding and acceptance






16. Organizations that assist in moving goods and services from producers to businesses (B2B) and from businesses to consumers (B2C)






17. Products that don't carry the manufacturer's name but carry a distributor or retailer's name instead






18. The process used to determine profitability at various levels of sales






19. Any information about an individual - product - or organization that's distributed to the public through the media and is not paid for or controlled by the seller






20. The process of finding small but profitable market segments and designing or finding products for them






21. The strategy by which one or more dominant firms set the pricing practices that all competitors in an industry follow






22. Manages the flow of finished products and information to business buyers and ultimately to consumers like you and me






23. Distribution that sends products to only a preferred group of retailers in an area






24. The producer uses advertising - personal selling - sales promotion - and all other promotional tools to convince wholesalers and retailers to stock and sell merchandise - pushing it through the distribution system to the stores






25. Extending an existing brand name to new forms - colors - sizes - ingredients - or flavors of an existing product category






26. Pricing goods and services at price points that make the product appear less expensive than it is.






27. Product - price - place - and promotion; 4 P's of Marketing






28. The act of identifying any person or organization with the potential to buy a product and compiling that information in an organized manner for future use






29. Adding value by providing fast - friendly service during and after the sale and by teaching customers how to best use products over time






30. A theoretical model of what happens to sales and profits of a product class over time. The four stages are: introductory - growth - maturity - and decline






31. All the individuals and organizations that want goods and services to use in producing other goods and services or to sell - rent - or supply goods to others






32. Dividing the market by age - education. and income level






33. Items with unique characteristics that buyers are willing to expend considerable effort to obtain






34. Used when a person needs little information about a product






35. The process of testing products among potential users






36. Without charge for delivery to and placing on board a carrier at a specified point; determines the point at which title for the shipment passes from vendor to purchaser






37. Distribution that puts products into as many retail outlets as possible






38. Marketing intermediaries who bring buyers and sellers together and assist in negotiating an exchange but don't take title of the goods






39. A pricing policy whereby a firm charges a relatively low price for a product initially as a way to reach the mass market






40. Private companies that combine less-than carload or less-than truckload shipments from several different businesses and deliver them to their destinations; in international business - companies licensed by the U.S. Maritime Commission to handle expo






41. Products that give high immediate satisfaction but may hurt consumers in the long run.






42. The face-to-face presentation and promotion of goods and services - including the salesperson's search for new prospects and follow-up service after the sale






43. An inventory management approach in which supplies arrive just when needed for production or resale






44. The combination of promotional tools an organization uses






45. Setting a high price when introducing a product that has little competition and will appeal to customers who like to be the first to have the latest products.






46. A philosophy that involves everyone in an organization in a continual effort to improve quality and achieve customer satisfaction






47. A marketing intermediary that sells to other organizations






48. Involve sales promotional arrangements between one or more retailers or manufacturers and combine their resources to do a promotion that creates additional sales for each partner






49. A facility designed to meet the needs of the owner. It may be based on size - temperature control - or refrigeration






50. A brand that has exclusive protection for both its brand name and and its design