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Marketing Mix

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Dividing the market by age - education. and income level






2. People or businesses that move products between producers and final users






3. Manages the flow of finished products and information to business buyers and ultimately to consumers like you and me






4. A group of products that are physically similar or are intended for a similar market






5. Intermediary/middlemen (wholesaler - retailer) involved in channels of distribution






6. Adding value by providing fast - friendly service during and after the sale and by teaching customers how to best use products over time






7. The area of logistics that involves bringing raw materials - packaging - other goods and services - and information from suppliers to producers






8. Organizations that assist in moving goods and services from producers to businesses (B2B) and from businesses to consumers (B2C)






9. The process of testing products among potential users






10. The route a product follows and the businesses involved in moving a product from the producer to the final consumer






11. Products that give high immediate satisfaction but may hurt consumers in the long run.






12. The process of finding small but profitable market segments and designing or finding products for them






13. A pricing strategy based on what all the other companies are doing






14. Product - price - place - and promotion; 4 P's of Marketing






15. The strategy by which one or more dominant firms set the pricing practices that all competitors in an industry follow






16. Extending an existing brand name to new forms - colors - sizes - ingredients - or flavors of an existing product category






17. Marketing intermediaries who bring buyers and sellers together and assist in negotiating an exchange but don't take title of the goods






18. An item priced at or below cost to draw customers into a store






19. A form of market coverage whereby only a small number of all available outlets are used to expose products






20. A whole set of marketing intermediaries such as brokers - agents - wholesalers - and retailers - that join together to transport and store goods in their path from producers to consumers






21. A brand that has exclusive protection for both its brand name and and its design






22. Final customers don't recognize a brand at all—even though middlemen may use the brand name for identification and inventory control.






23. A theoretical model of what happens to sales and profits of a product class over time. The four stages are: introductory - growth - maturity - and decline






24. Directs heavy advertising and sales promotion efforts toward consumers






25. Items with unique characteristics that buyers are willing to expend considerable effort to obtain






26. The management function that evaluates public attitudes - changes policies and procedures in response to the public's requests - and executes a program of action and information to earn public understanding and acceptance






27. Costs that change according to the level or production






28. Any activity that fulfills a human want or need and returns money to those who provide it






29. The combination of product lines offered by a manufacturer






30. Involve sales promotional arrangements between one or more retailers or manufacturers and combine their resources to do a promotion that creates additional sales for each partner






31. Private companies that combine less-than carload or less-than truckload shipments from several different businesses and deliver them to their destinations; in international business - companies licensed by the U.S. Maritime Commission to handle expo






32. Any information about an individual - product - or organization that's distributed to the public through the media and is not paid for or controlled by the seller






33. The ingredients that go into a marketing program: product - price - place - and promotion






34. The planning - implementing - and controlling of the physical flow of materials - final goods - and related information from points of origin to points of consumption to meet customer requirements at a profit.






35. Doing whatever is necessary to transfer ownership from one party to another - including providing credit - delivery - installation - etc.






36. People tell other people about products they've purchased.






37. A philosophy that involves everyone in an organization in a continual effort to improve quality and achieve customer satisfaction






38. The face-to-face presentation and promotion of goods and services - including the salesperson's search for new prospects and follow-up service after the sale






39. A manager who helps direct the activities of a whole channel and tries to avoid or solve channel conflicts






40. Advertisers pay to put their products into TV shows and movies where the audience will see them






41. The process used to determine profitability at various levels of sales






42. The producer uses advertising - personal selling - sales promotion - and all other promotional tools to convince wholesalers and retailers to stock and sell merchandise - pushing it through the distribution system to the stores






43. Distribution that sends products to only one retail outlet in a given geographic area






44. Distribution that sends products to only a preferred group of retailers in an area






45. A business established or operated under an authorization to sell or distribute a company's goods or services in a particular area






46. Used when a person needs little information about a product






47. A marketing intermediary that sells to other organizations






48. The act of identifying any person or organization with the potential to buy a product and compiling that information in an organized manner for future use






49. Pricing strategy that adds a predetermined percentage to the cost of products.






50. All the linked activities various organizations must perform to move goods and services from the source of raw materials to ultimate consumers







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