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Test your basic knowledge |
Marketing Mix
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A pricing strategy based on what all the other companies are doing
Competition-based pricing
intensive distribution
franchise
B2B Market
2. Manages the flow of finished products and information to business buyers and ultimately to consumers like you and me
Niche Marketing
outbound logistics
product life cycle
intermodal shipping
3. A group of products that are physically similar or are intended for a similar market
product line
trademark
B2C Market
SWOT
4. A facility designed to meet the needs of the owner. It may be based on size - temperature control - or refrigeration
outbound logistics
Bundling
private warehouse
exclusive distribution
5. Involve sales promotional arrangements between one or more retailers or manufacturers and combine their resources to do a promotion that creates additional sales for each partner
promotional tie-ins
utility
viral marketing
socioeconomic
6. Adding value by providing fast - friendly service during and after the sale and by teaching customers how to best use products over time
inbound logistics
service utility
B2C Market
penetration pricing
7. Businesses selling to consumers; Business-to-Consumer Market
B2C Market
public relations
convenience products
B2B Market
8. Dividing the market by age - education. and income level
Demographic segmentation
intermodal shipping
viral marketing
marketing mix
9. The process of finding small but profitable market segments and designing or finding products for them
Niche Marketing
just-in-time
supply chain
line extension
10. The want-satisfying ability - or value - that organizations add to goods or services by making them more useful or accessible to consumers than they were before. the six kinds are form - time - place - possession - information - and service
channel of distribution
personal selling
product line
utility
11. Distribution that puts products into as many retail outlets as possible
channel captain
generic goods
product placement
intensive distribution
12. A whole set of marketing intermediaries such as brokers - agents - wholesalers - and retailers - that join together to transport and store goods in their path from producers to consumers
exclusive distribution
generic goods
channel of distribution
service
13. A name - symbol - or other device identifying a product; it is officially registered with the U.S. government and its use is legally restricted to its owner
wholesaler
trademark
channel of distribution
intermodal shipping
14. Pricing goods and services at price points that make the product appear less expensive than it is.
break-even analysis
psychological pricing
price leadership
generic goods
15. Everything from paying customers to say positive things on the Internet (ex. Twitter) to setting up multilevel selling schemes whereby consumers get commissions for directing friends to specific Web sites
promotion mix
selective distribution
Marketing Mix
viral marketing
16. Organizations that assist in moving goods and services from producers to businesses (B2B) and from businesses to consumers (B2C)
outbound logistics
SWOT
marketing intermediaries
penetration pricing
17. People or businesses that move products between producers and final users
intermediaries
utility
price leadership
trademark
18. All the linked activities various organizations must perform to move goods and services from the source of raw materials to ultimate consumers
supply chain
routine decision making
dealer brands
place utility
19. A manager who helps direct the activities of a whole channel and tries to avoid or solve channel conflicts
channel captain
promotion mix
place utility
penetration pricing
20. Advertisers pay to put their products into TV shows and movies where the audience will see them
product placement
SWOT
agents/brokers
outbound logistics
21. Relate to a persons level of income - education and employment
intensive distribution
specialty products
socioeconomic
promotion mix
22. A brand that has exclusive protection for both its brand name and and its design
place utility
trademark
penetration pricing
franchise
23. Grouping two or more products together and pricing them as a unit
variable costs
private warehouse
Bundling
pull strategy
24. An inventory management approach in which supplies arrive just when needed for production or resale
product line
just-in-time
selective distribution
selective distribution
25. The process used to determine profitability at various levels of sales
channel captain
service
break-even analysis
franchise
26. Items with unique characteristics that buyers are willing to expend considerable effort to obtain
markup pricing
possession utility
outbound logistics
specialty products
27. Extending an existing brand name to new forms - colors - sizes - ingredients - or flavors of an existing product category
trademark
B2B Market
outbound logistics
line extension
28. Packaging that is used by companies to promote social and political causes.
Competition-based pricing
cause packaging
product line
penetration pricing
29. Costs that change according to the level or production
variable costs
Demographic segmentation
cause packaging
channel captain
30. Marketing intermediaries who bring buyers and sellers together and assist in negotiating an exchange but don't take title of the goods
agents/brokers
total quality management
product life cycle
convenience products
31. A long-lasting product that can be used and depreciated for many years
capital item
logistics
trademark
psychological pricing
32. A theoretical model of what happens to sales and profits of a product class over time. The four stages are: introductory - growth - maturity - and decline
push strategy
product life cycle
publicity
markup pricing
33. A philosophy that involves everyone in an organization in a continual effort to improve quality and achieve customer satisfaction
total quality management
exclusive distribution
selective distribution
place utility
34. Without charge for delivery to and placing on board a carrier at a specified point; determines the point at which title for the shipment passes from vendor to purchaser
inbound logistics
capital item
intermodal shipping
free-on-board
35. Doing whatever is necessary to transfer ownership from one party to another - including providing credit - delivery - installation - etc.
possession utility
product mix
intensive distribution
logistics
36. The process of testing products among potential users
possession utility
product mix
variable costs
Test Marketing
37. Private companies that combine less-than carload or less-than truckload shipments from several different businesses and deliver them to their destinations; in international business - companies licensed by the U.S. Maritime Commission to handle expo
Marketing Mix
freight forwarders
free-on-board
skimming pricing
38. Adding value to products by having them where people want them
place utility
convenience products
product placement
line extension
39. Pricing strategy that adds a predetermined percentage to the cost of products.
markup pricing
promotion mix
product life cycle
free-on-board
40. A form of market coverage whereby only a small number of all available outlets are used to expose products
line extension
intermediaries
selective distribution
possession utility
41. People tell other people about products they've purchased.
convenience products
word of mouth marketing
agents/brokers
promotional tie-ins
42. A way of analyzing the business to identify its Strengths - Weaknesses - Opportunities and Threats
SWOT
franchise
loss leader
service
43. The area of logistics that involves bringing raw materials - packaging - other goods and services - and information from suppliers to producers
push strategy
inbound logistics
franchise
viral marketing
44. Relatively inexpensive - frequently purchased items for which buyers exert minimal purchasing effort
price leadership
break-even analysis
prospecting
convenience products
45. Distribution that sends products to only one retail outlet in a given geographic area
word of mouth marketing
convenience products
marketing mix
exclusive distribution
46. Any activity that fulfills a human want or need and returns money to those who provide it
publicity
utility
markup pricing
service
47. Strategy in which a new product is priced high to make optimum profit while there is little competition
channel of distribution
skimming price strategy
selective distribution
socioeconomic
48. The combination of promotional tools an organization uses
Niche Marketing
promotion mix
penetration pricing
capital item
49. The degree of brand loyalty in which a customer is aware that a brand exists and views the brand as an alternative purchase if their preferred brand is unavailable
brand recognition
socioeconomic
brand nonrecognition
inbound logistics
50. Final customers don't recognize a brand at all—even though middlemen may use the brand name for identification and inventory control.
penetration pricing
generic goods
utility
brand nonrecognition