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Test your basic knowledge |
Marketing Mix
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Involve sales promotional arrangements between one or more retailers or manufacturers and combine their resources to do a promotion that creates additional sales for each partner
prospecting
promotional tie-ins
utility
selective distribution
2. A long-lasting product that can be used and depreciated for many years
service utility
B2B Market
capital item
push strategy
3. The process of finding small but profitable market segments and designing or finding products for them
private warehouse
line extension
possession utility
Niche Marketing
4. The combination of promotional tools an organization uses
promotion mix
service utility
push strategy
variable costs
5. Products is priced low to attract many customers and discourage competition
Test Marketing
penetration pricing
exclusive distribution
capital item
6. Pricing strategy that adds a predetermined percentage to the cost of products.
selective distribution
channel of distribution
markup pricing
marketing intermediaries
7. A pricing strategy based on what all the other companies are doing
agents/brokers
channel of distribution
selective distribution
Competition-based pricing
8. A whole set of marketing intermediaries such as brokers - agents - wholesalers - and retailers - that join together to transport and store goods in their path from producers to consumers
loss leader
service utility
personal selling
channel of distribution
9. Relate to a persons level of income - education and employment
socioeconomic
possession utility
marketing intermediaries
supply chain
10. A business established or operated under an authorization to sell or distribute a company's goods or services in a particular area
pleasing products
inbound logistics
franchise
trademark
11. Adding value to products by having them where people want them
intensive distribution
publicity
service utility
place utility
12. Adding value by providing fast - friendly service during and after the sale and by teaching customers how to best use products over time
Demographic segmentation
supply chain
service utility
Bundling
13. Costs that change according to the level or production
variable costs
cause packaging
franchise
B2C Market
14. The producer uses advertising - personal selling - sales promotion - and all other promotional tools to convince wholesalers and retailers to stock and sell merchandise - pushing it through the distribution system to the stores
prospecting
dealer brands
product line
push strategy
15. Non branded products that usually sell at a sizable discount compared to national or private-label brands
product line
word of mouth marketing
inbound logistics
generic goods
16. Without charge for delivery to and placing on board a carrier at a specified point; determines the point at which title for the shipment passes from vendor to purchaser
service utility
free-on-board
Niche Marketing
variable costs
17. Products that give high immediate satisfaction but may hurt consumers in the long run.
specialty products
possession utility
product life cycle
pleasing products
18. The management function that evaluates public attitudes - changes policies and procedures in response to the public's requests - and executes a program of action and information to earn public understanding and acceptance
public relations
product mix
generic goods
service utility
19. The face-to-face presentation and promotion of goods and services - including the salesperson's search for new prospects and follow-up service after the sale
convenience products
personal selling
SWOT
supply chain
20. The combination of product lines offered by a manufacturer
product mix
pleasing products
dealer brands
free-on-board
21. Everything from paying customers to say positive things on the Internet (ex. Twitter) to setting up multilevel selling schemes whereby consumers get commissions for directing friends to specific Web sites
cause packaging
penetration pricing
Marketing Mix
viral marketing
22. Used when a person needs little information about a product
routine decision making
wholesaler
Niche Marketing
intermediaries
23. The planning - implementing - and controlling of the physical flow of materials - final goods - and related information from points of origin to points of consumption to meet customer requirements at a profit.
selective distribution
logistics
service utility
Test Marketing
24. Marketing intermediaries who bring buyers and sellers together and assist in negotiating an exchange but don't take title of the goods
channel of distribution
agents/brokers
viral marketing
outbound logistics
25. A marketing intermediary that sells to other organizations
intermediaries
wholesaler
socioeconomic
marketing intermediaries
26. A pricing policy whereby a firm charges a relatively low price for a product initially as a way to reach the mass market
Test Marketing
intensive distribution
promotion mix
penetration pricing
27. The degree of brand loyalty in which a customer is aware that a brand exists and views the brand as an alternative purchase if their preferred brand is unavailable
brand recognition
just-in-time
price leadership
free-on-board
28. All the linked activities various organizations must perform to move goods and services from the source of raw materials to ultimate consumers
Niche Marketing
promotional tie-ins
supply chain
specialty products
29. A manager who helps direct the activities of a whole channel and tries to avoid or solve channel conflicts
socioeconomic
channel captain
outbound logistics
penetration pricing
30. Any activity that fulfills a human want or need and returns money to those who provide it
word of mouth marketing
service
psychological pricing
personal selling
31. A facility designed to meet the needs of the owner. It may be based on size - temperature control - or refrigeration
pull strategy
supply chain
marketing intermediaries
private warehouse
32. Extending an existing brand name to new forms - colors - sizes - ingredients - or flavors of an existing product category
penetration pricing
Bundling
line extension
brand nonrecognition
33. An item priced at or below cost to draw customers into a store
channel of distribution
trademark
loss leader
line extension
34. The want-satisfying ability - or value - that organizations add to goods or services by making them more useful or accessible to consumers than they were before. the six kinds are form - time - place - possession - information - and service
word of mouth marketing
utility
Test Marketing
convenience products
35. Distribution that puts products into as many retail outlets as possible
franchise
exclusive distribution
skimming price strategy
intensive distribution
36. Strategy in which a new product is priced high to make optimum profit while there is little competition
prospecting
skimming price strategy
B2B Market
price leadership
37. Private companies that combine less-than carload or less-than truckload shipments from several different businesses and deliver them to their destinations; in international business - companies licensed by the U.S. Maritime Commission to handle expo
product placement
inbound logistics
freight forwarders
price leadership
38. Organizations that assist in moving goods and services from producers to businesses (B2B) and from businesses to consumers (B2C)
Niche Marketing
marketing intermediaries
price leadership
promotional tie-ins
39. Products that don't carry the manufacturer's name but carry a distributor or retailer's name instead
penetration pricing
dealer brands
channel of distribution
product life cycle
40. People or businesses that move products between producers and final users
possession utility
convenience products
intermediaries
private warehouse
41. Doing whatever is necessary to transfer ownership from one party to another - including providing credit - delivery - installation - etc.
possession utility
wholesaler
public relations
inbound logistics
42. A group of products that are physically similar or are intended for a similar market
B2C Market
brand recognition
product line
trademark
43. Directs heavy advertising and sales promotion efforts toward consumers
trademark
pull strategy
product line
pleasing products
44. Dividing the market by age - education. and income level
agents/brokers
outbound logistics
Demographic segmentation
service utility
45. The strategy by which one or more dominant firms set the pricing practices that all competitors in an industry follow
price leadership
product placement
trademark
break-even analysis
46. The area of logistics that involves bringing raw materials - packaging - other goods and services - and information from suppliers to producers
product life cycle
penetration pricing
routine decision making
inbound logistics
47. The use of multiple modes of transportation to complete a single - long-distance movement of freight
service utility
selective distribution
line extension
intermodal shipping
48. People tell other people about products they've purchased.
word of mouth marketing
capital item
marketing intermediaries
free-on-board
49. Giving a limited number of dealers the exclusive right to distribute the company's products in their territories
exclusive distribution
publicity
brand nonrecognition
selective distribution
50. Intermediary/middlemen (wholesaler - retailer) involved in channels of distribution
selective distribution
franchise
indirect distribution
B2B Market