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Test your basic knowledge |
Marketing Mix
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Distribution that sends products to only a preferred group of retailers in an area
push strategy
selective distribution
product life cycle
trademark
2. The face-to-face presentation and promotion of goods and services - including the salesperson's search for new prospects and follow-up service after the sale
publicity
pull strategy
personal selling
B2B Market
3. Setting a high price when introducing a product that has little competition and will appeal to customers who like to be the first to have the latest products.
intermediaries
skimming pricing
inbound logistics
freight forwarders
4. A pricing policy whereby a firm charges a relatively low price for a product initially as a way to reach the mass market
logistics
dealer brands
just-in-time
penetration pricing
5. A manager who helps direct the activities of a whole channel and tries to avoid or solve channel conflicts
franchise
free-on-board
channel captain
total quality management
6. A marketing intermediary that sells to other organizations
wholesaler
promotion mix
selective distribution
product mix
7. Manages the flow of finished products and information to business buyers and ultimately to consumers like you and me
outbound logistics
penetration pricing
just-in-time
intermodal shipping
8. The planning - implementing - and controlling of the physical flow of materials - final goods - and related information from points of origin to points of consumption to meet customer requirements at a profit.
dealer brands
skimming price strategy
brand recognition
logistics
9. Marketing intermediaries who bring buyers and sellers together and assist in negotiating an exchange but don't take title of the goods
word of mouth marketing
agents/brokers
break-even analysis
channel captain
10. A group of products that are physically similar or are intended for a similar market
product line
skimming pricing
channel of distribution
loss leader
11. Relatively inexpensive - frequently purchased items for which buyers exert minimal purchasing effort
variable costs
trademark
loss leader
convenience products
12. A form of market coverage whereby only a small number of all available outlets are used to expose products
wholesaler
freight forwarders
Competition-based pricing
selective distribution
13. Distribution that puts products into as many retail outlets as possible
skimming pricing
Test Marketing
intensive distribution
Competition-based pricing
14. Non branded products that usually sell at a sizable discount compared to national or private-label brands
channel captain
marketing mix
generic goods
push strategy
15. A name - symbol - or other device identifying a product; it is officially registered with the U.S. government and its use is legally restricted to its owner
private warehouse
supply chain
trademark
product mix
16. The act of identifying any person or organization with the potential to buy a product and compiling that information in an organized manner for future use
total quality management
product mix
selective distribution
prospecting
17. A philosophy that involves everyone in an organization in a continual effort to improve quality and achieve customer satisfaction
skimming pricing
total quality management
variable costs
Test Marketing
18. Products that don't carry the manufacturer's name but carry a distributor or retailer's name instead
wholesaler
publicity
selective distribution
dealer brands
19. Dividing the market by age - education. and income level
channel of distribution
channel captain
Marketing Mix
Demographic segmentation
20. Costs that change according to the level or production
variable costs
utility
outbound logistics
intermediaries
21. The process of finding small but profitable market segments and designing or finding products for them
push strategy
Demographic segmentation
Niche Marketing
promotional tie-ins
22. Product - price - place - and promotion; 4 P's of Marketing
Niche Marketing
just-in-time
Marketing Mix
exclusive distribution
23. Any activity that fulfills a human want or need and returns money to those who provide it
place utility
promotional tie-ins
channel captain
service
24. The management function that evaluates public attitudes - changes policies and procedures in response to the public's requests - and executes a program of action and information to earn public understanding and acceptance
B2B Market
pull strategy
public relations
franchise
25. A pricing strategy based on what all the other companies are doing
logistics
trademark
exclusive distribution
Competition-based pricing
26. The producer uses advertising - personal selling - sales promotion - and all other promotional tools to convince wholesalers and retailers to stock and sell merchandise - pushing it through the distribution system to the stores
specialty products
service utility
intermediaries
push strategy
27. Any information about an individual - product - or organization that's distributed to the public through the media and is not paid for or controlled by the seller
intermodal shipping
pull strategy
publicity
just-in-time
28. Private companies that combine less-than carload or less-than truckload shipments from several different businesses and deliver them to their destinations; in international business - companies licensed by the U.S. Maritime Commission to handle expo
freight forwarders
Demographic segmentation
Competition-based pricing
service utility
29. Distribution that sends products to only one retail outlet in a given geographic area
exclusive distribution
inbound logistics
possession utility
penetration pricing
30. Involve sales promotional arrangements between one or more retailers or manufacturers and combine their resources to do a promotion that creates additional sales for each partner
promotional tie-ins
break-even analysis
word of mouth marketing
selective distribution
31. Without charge for delivery to and placing on board a carrier at a specified point; determines the point at which title for the shipment passes from vendor to purchaser
line extension
pull strategy
total quality management
free-on-board
32. People or businesses that move products between producers and final users
Bundling
brand nonrecognition
intermediaries
trademark
33. Doing whatever is necessary to transfer ownership from one party to another - including providing credit - delivery - installation - etc.
service
possession utility
franchise
brand recognition
34. Extending an existing brand name to new forms - colors - sizes - ingredients - or flavors of an existing product category
Marketing Mix
marketing intermediaries
line extension
dealer brands
35. People tell other people about products they've purchased.
Bundling
private warehouse
public relations
word of mouth marketing
36. Businesses selling to consumers; Business-to-Consumer Market
service utility
B2C Market
markup pricing
private warehouse
37. The want-satisfying ability - or value - that organizations add to goods or services by making them more useful or accessible to consumers than they were before. the six kinds are form - time - place - possession - information - and service
franchise
viral marketing
utility
place utility
38. Grouping two or more products together and pricing them as a unit
break-even analysis
brand recognition
skimming price strategy
Bundling
39. All the linked activities various organizations must perform to move goods and services from the source of raw materials to ultimate consumers
Marketing Mix
product mix
freight forwarders
supply chain
40. The process used to determine profitability at various levels of sales
convenience products
publicity
Competition-based pricing
break-even analysis
41. A facility designed to meet the needs of the owner. It may be based on size - temperature control - or refrigeration
private warehouse
generic goods
push strategy
exclusive distribution
42. The ingredients that go into a marketing program: product - price - place - and promotion
marketing mix
private warehouse
Niche Marketing
break-even analysis
43. Relate to a persons level of income - education and employment
outbound logistics
socioeconomic
total quality management
logistics
44. A business established or operated under an authorization to sell or distribute a company's goods or services in a particular area
brand recognition
cause packaging
promotion mix
franchise
45. All the individuals and organizations that want goods and services to use in producing other goods and services or to sell - rent - or supply goods to others
B2B Market
brand recognition
exclusive distribution
just-in-time
46. Intermediary/middlemen (wholesaler - retailer) involved in channels of distribution
word of mouth marketing
brand nonrecognition
indirect distribution
personal selling
47. Pricing goods and services at price points that make the product appear less expensive than it is.
SWOT
psychological pricing
channel captain
wholesaler
48. Giving a limited number of dealers the exclusive right to distribute the company's products in their territories
private warehouse
exclusive distribution
franchise
pleasing products
49. Items with unique characteristics that buyers are willing to expend considerable effort to obtain
SWOT
specialty products
free-on-board
convenience products
50. The combination of product lines offered by a manufacturer
break-even analysis
product life cycle
line extension
product mix