Test your basic knowledge |

Marketing Mix

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Without charge for delivery to and placing on board a carrier at a specified point; determines the point at which title for the shipment passes from vendor to purchaser






2. Organizations that assist in moving goods and services from producers to businesses (B2B) and from businesses to consumers (B2C)






3. A long-lasting product that can be used and depreciated for many years






4. A philosophy that involves everyone in an organization in a continual effort to improve quality and achieve customer satisfaction






5. The combination of promotional tools an organization uses






6. The face-to-face presentation and promotion of goods and services - including the salesperson's search for new prospects and follow-up service after the sale






7. A pricing strategy based on what all the other companies are doing






8. A whole set of marketing intermediaries such as brokers - agents - wholesalers - and retailers - that join together to transport and store goods in their path from producers to consumers






9. Products that don't carry the manufacturer's name but carry a distributor or retailer's name instead






10. Final customers don't recognize a brand at all—even though middlemen may use the brand name for identification and inventory control.






11. The process of finding small but profitable market segments and designing or finding products for them






12. Products is priced low to attract many customers and discourage competition






13. Product - price - place - and promotion; 4 P's of Marketing






14. Non branded products that usually sell at a sizable discount compared to national or private-label brands






15. The planning - implementing - and controlling of the physical flow of materials - final goods - and related information from points of origin to points of consumption to meet customer requirements at a profit.






16. The want-satisfying ability - or value - that organizations add to goods or services by making them more useful or accessible to consumers than they were before. the six kinds are form - time - place - possession - information - and service






17. Distribution that sends products to only one retail outlet in a given geographic area






18. The route a product follows and the businesses involved in moving a product from the producer to the final consumer






19. The ingredients that go into a marketing program: product - price - place - and promotion






20. A manager who helps direct the activities of a whole channel and tries to avoid or solve channel conflicts






21. Pricing strategy that adds a predetermined percentage to the cost of products.






22. A facility designed to meet the needs of the owner. It may be based on size - temperature control - or refrigeration






23. An item priced at or below cost to draw customers into a store






24. Grouping two or more products together and pricing them as a unit






25. Setting a high price when introducing a product that has little competition and will appeal to customers who like to be the first to have the latest products.






26. Any information about an individual - product - or organization that's distributed to the public through the media and is not paid for or controlled by the seller






27. A way of analyzing the business to identify its Strengths - Weaknesses - Opportunities and Threats






28. Items with unique characteristics that buyers are willing to expend considerable effort to obtain






29. Relatively inexpensive - frequently purchased items for which buyers exert minimal purchasing effort






30. Directs heavy advertising and sales promotion efforts toward consumers






31. Extending an existing brand name to new forms - colors - sizes - ingredients - or flavors of an existing product category






32. A form of market coverage whereby only a small number of all available outlets are used to expose products






33. Relate to a persons level of income - education and employment






34. Distribution that puts products into as many retail outlets as possible






35. Private companies that combine less-than carload or less-than truckload shipments from several different businesses and deliver them to their destinations; in international business - companies licensed by the U.S. Maritime Commission to handle expo






36. The strategy by which one or more dominant firms set the pricing practices that all competitors in an industry follow






37. Doing whatever is necessary to transfer ownership from one party to another - including providing credit - delivery - installation - etc.






38. People or businesses that move products between producers and final users






39. Adding value by providing fast - friendly service during and after the sale and by teaching customers how to best use products over time






40. The degree of brand loyalty in which a customer is aware that a brand exists and views the brand as an alternative purchase if their preferred brand is unavailable






41. The management function that evaluates public attitudes - changes policies and procedures in response to the public's requests - and executes a program of action and information to earn public understanding and acceptance






42. Involve sales promotional arrangements between one or more retailers or manufacturers and combine their resources to do a promotion that creates additional sales for each partner






43. Intermediary/middlemen (wholesaler - retailer) involved in channels of distribution






44. The producer uses advertising - personal selling - sales promotion - and all other promotional tools to convince wholesalers and retailers to stock and sell merchandise - pushing it through the distribution system to the stores






45. Manages the flow of finished products and information to business buyers and ultimately to consumers like you and me






46. The process used to determine profitability at various levels of sales






47. Costs that change according to the level or production






48. A theoretical model of what happens to sales and profits of a product class over time. The four stages are: introductory - growth - maturity - and decline






49. A pricing policy whereby a firm charges a relatively low price for a product initially as a way to reach the mass market






50. The use of multiple modes of transportation to complete a single - long-distance movement of freight