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Marketing Mix

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The process used to determine profitability at various levels of sales






2. Products that don't carry the manufacturer's name but carry a distributor or retailer's name instead






3. A facility designed to meet the needs of the owner. It may be based on size - temperature control - or refrigeration






4. Distribution that sends products to only one retail outlet in a given geographic area






5. Costs that change according to the level or production






6. Directs heavy advertising and sales promotion efforts toward consumers






7. The management function that evaluates public attitudes - changes policies and procedures in response to the public's requests - and executes a program of action and information to earn public understanding and acceptance






8. A business established or operated under an authorization to sell or distribute a company's goods or services in a particular area






9. Any information about an individual - product - or organization that's distributed to the public through the media and is not paid for or controlled by the seller






10. A theoretical model of what happens to sales and profits of a product class over time. The four stages are: introductory - growth - maturity - and decline






11. A whole set of marketing intermediaries such as brokers - agents - wholesalers - and retailers - that join together to transport and store goods in their path from producers to consumers






12. The producer uses advertising - personal selling - sales promotion - and all other promotional tools to convince wholesalers and retailers to stock and sell merchandise - pushing it through the distribution system to the stores






13. An item priced at or below cost to draw customers into a store






14. All the linked activities various organizations must perform to move goods and services from the source of raw materials to ultimate consumers






15. The combination of product lines offered by a manufacturer






16. The combination of promotional tools an organization uses






17. Manages the flow of finished products and information to business buyers and ultimately to consumers like you and me






18. Extending an existing brand name to new forms - colors - sizes - ingredients - or flavors of an existing product category






19. A form of market coverage whereby only a small number of all available outlets are used to expose products






20. Intermediary/middlemen (wholesaler - retailer) involved in channels of distribution






21. The want-satisfying ability - or value - that organizations add to goods or services by making them more useful or accessible to consumers than they were before. the six kinds are form - time - place - possession - information - and service






22. The process of testing products among potential users






23. Grouping two or more products together and pricing them as a unit






24. Advertisers pay to put their products into TV shows and movies where the audience will see them






25. The use of multiple modes of transportation to complete a single - long-distance movement of freight






26. People or businesses that move products between producers and final users






27. Without charge for delivery to and placing on board a carrier at a specified point; determines the point at which title for the shipment passes from vendor to purchaser






28. Used when a person needs little information about a product






29. Any activity that fulfills a human want or need and returns money to those who provide it






30. Involve sales promotional arrangements between one or more retailers or manufacturers and combine their resources to do a promotion that creates additional sales for each partner






31. Doing whatever is necessary to transfer ownership from one party to another - including providing credit - delivery - installation - etc.






32. A marketing intermediary that sells to other organizations






33. A long-lasting product that can be used and depreciated for many years






34. Final customers don't recognize a brand at all—even though middlemen may use the brand name for identification and inventory control.






35. Packaging that is used by companies to promote social and political causes.






36. The route a product follows and the businesses involved in moving a product from the producer to the final consumer






37. The face-to-face presentation and promotion of goods and services - including the salesperson's search for new prospects and follow-up service after the sale






38. Dividing the market by age - education. and income level






39. A way of analyzing the business to identify its Strengths - Weaknesses - Opportunities and Threats






40. Non branded products that usually sell at a sizable discount compared to national or private-label brands






41. The ingredients that go into a marketing program: product - price - place - and promotion






42. The process of finding small but profitable market segments and designing or finding products for them






43. All the individuals and organizations that want goods and services to use in producing other goods and services or to sell - rent - or supply goods to others






44. The planning - implementing - and controlling of the physical flow of materials - final goods - and related information from points of origin to points of consumption to meet customer requirements at a profit.






45. A philosophy that involves everyone in an organization in a continual effort to improve quality and achieve customer satisfaction






46. Marketing intermediaries who bring buyers and sellers together and assist in negotiating an exchange but don't take title of the goods






47. A brand that has exclusive protection for both its brand name and and its design






48. People tell other people about products they've purchased.






49. Everything from paying customers to say positive things on the Internet (ex. Twitter) to setting up multilevel selling schemes whereby consumers get commissions for directing friends to specific Web sites






50. Setting a high price when introducing a product that has little competition and will appeal to customers who like to be the first to have the latest products.







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