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Test your basic knowledge |
Marketing Mix
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A name - symbol - or other device identifying a product; it is officially registered with the U.S. government and its use is legally restricted to its owner
trademark
promotional tie-ins
place utility
product life cycle
2. Dividing the market by age - education. and income level
line extension
skimming price strategy
selective distribution
Demographic segmentation
3. An item priced at or below cost to draw customers into a store
loss leader
just-in-time
total quality management
B2C Market
4. Packaging that is used by companies to promote social and political causes.
price leadership
break-even analysis
prospecting
cause packaging
5. The management function that evaluates public attitudes - changes policies and procedures in response to the public's requests - and executes a program of action and information to earn public understanding and acceptance
product life cycle
public relations
marketing intermediaries
channel of distribution
6. A business established or operated under an authorization to sell or distribute a company's goods or services in a particular area
franchise
brand recognition
marketing mix
total quality management
7. Distribution that sends products to only a preferred group of retailers in an area
selective distribution
total quality management
psychological pricing
franchise
8. Relatively inexpensive - frequently purchased items for which buyers exert minimal purchasing effort
convenience products
possession utility
brand recognition
exclusive distribution
9. The act of identifying any person or organization with the potential to buy a product and compiling that information in an organized manner for future use
prospecting
brand nonrecognition
convenience products
possession utility
10. People or businesses that move products between producers and final users
personal selling
intermediaries
cause packaging
trademark
11. All the linked activities various organizations must perform to move goods and services from the source of raw materials to ultimate consumers
publicity
capital item
supply chain
dealer brands
12. The process used to determine profitability at various levels of sales
product mix
supply chain
break-even analysis
inbound logistics
13. The area of logistics that involves bringing raw materials - packaging - other goods and services - and information from suppliers to producers
just-in-time
inbound logistics
convenience products
publicity
14. Advertisers pay to put their products into TV shows and movies where the audience will see them
service
product placement
Niche Marketing
price leadership
15. The combination of product lines offered by a manufacturer
product mix
loss leader
intermodal shipping
intermediaries
16. Without charge for delivery to and placing on board a carrier at a specified point; determines the point at which title for the shipment passes from vendor to purchaser
agents/brokers
free-on-board
outbound logistics
skimming pricing
17. A theoretical model of what happens to sales and profits of a product class over time. The four stages are: introductory - growth - maturity - and decline
push strategy
word of mouth marketing
product life cycle
viral marketing
18. A brand that has exclusive protection for both its brand name and and its design
skimming pricing
trademark
intensive distribution
product life cycle
19. Relate to a persons level of income - education and employment
Niche Marketing
free-on-board
socioeconomic
service utility
20. Items with unique characteristics that buyers are willing to expend considerable effort to obtain
possession utility
B2C Market
psychological pricing
specialty products
21. The combination of promotional tools an organization uses
promotion mix
outbound logistics
Demographic segmentation
product mix
22. A manager who helps direct the activities of a whole channel and tries to avoid or solve channel conflicts
supply chain
product mix
marketing intermediaries
channel captain
23. Private companies that combine less-than carload or less-than truckload shipments from several different businesses and deliver them to their destinations; in international business - companies licensed by the U.S. Maritime Commission to handle expo
selective distribution
price leadership
freight forwarders
dealer brands
24. Non branded products that usually sell at a sizable discount compared to national or private-label brands
Competition-based pricing
intermediaries
exclusive distribution
generic goods
25. Costs that change according to the level or production
convenience products
variable costs
dealer brands
Bundling
26. Pricing strategy that adds a predetermined percentage to the cost of products.
markup pricing
intensive distribution
selective distribution
possession utility
27. People tell other people about products they've purchased.
prospecting
routine decision making
product placement
word of mouth marketing
28. Pricing goods and services at price points that make the product appear less expensive than it is.
channel of distribution
psychological pricing
franchise
cause packaging
29. Extending an existing brand name to new forms - colors - sizes - ingredients - or flavors of an existing product category
freight forwarders
line extension
free-on-board
possession utility
30. Everything from paying customers to say positive things on the Internet (ex. Twitter) to setting up multilevel selling schemes whereby consumers get commissions for directing friends to specific Web sites
viral marketing
push strategy
variable costs
intermodal shipping
31. Involve sales promotional arrangements between one or more retailers or manufacturers and combine their resources to do a promotion that creates additional sales for each partner
product line
viral marketing
inbound logistics
promotional tie-ins
32. A long-lasting product that can be used and depreciated for many years
place utility
publicity
capital item
generic goods
33. The ingredients that go into a marketing program: product - price - place - and promotion
skimming pricing
selective distribution
inbound logistics
marketing mix
34. Grouping two or more products together and pricing them as a unit
Bundling
psychological pricing
total quality management
marketing mix
35. A pricing strategy based on what all the other companies are doing
line extension
intermodal shipping
Competition-based pricing
wholesaler
36. The degree of brand loyalty in which a customer is aware that a brand exists and views the brand as an alternative purchase if their preferred brand is unavailable
brand recognition
total quality management
private warehouse
convenience products
37. Directs heavy advertising and sales promotion efforts toward consumers
pull strategy
marketing intermediaries
routine decision making
generic goods
38. A pricing policy whereby a firm charges a relatively low price for a product initially as a way to reach the mass market
Competition-based pricing
socioeconomic
promotion mix
penetration pricing
39. Any information about an individual - product - or organization that's distributed to the public through the media and is not paid for or controlled by the seller
publicity
dealer brands
pull strategy
Niche Marketing
40. A philosophy that involves everyone in an organization in a continual effort to improve quality and achieve customer satisfaction
loss leader
Bundling
total quality management
SWOT
41. Products is priced low to attract many customers and discourage competition
penetration pricing
freight forwarders
possession utility
publicity
42. The producer uses advertising - personal selling - sales promotion - and all other promotional tools to convince wholesalers and retailers to stock and sell merchandise - pushing it through the distribution system to the stores
outbound logistics
push strategy
loss leader
wholesaler
43. A facility designed to meet the needs of the owner. It may be based on size - temperature control - or refrigeration
private warehouse
psychological pricing
penetration pricing
Marketing Mix
44. Manages the flow of finished products and information to business buyers and ultimately to consumers like you and me
place utility
outbound logistics
generic goods
Demographic segmentation
45. Products that give high immediate satisfaction but may hurt consumers in the long run.
logistics
channel of distribution
pleasing products
Marketing Mix
46. The process of finding small but profitable market segments and designing or finding products for them
intensive distribution
Niche Marketing
intermodal shipping
specialty products
47. Giving a limited number of dealers the exclusive right to distribute the company's products in their territories
logistics
markup pricing
exclusive distribution
pleasing products
48. The use of multiple modes of transportation to complete a single - long-distance movement of freight
intermodal shipping
marketing mix
push strategy
marketing intermediaries
49. The face-to-face presentation and promotion of goods and services - including the salesperson's search for new prospects and follow-up service after the sale
personal selling
Test Marketing
trademark
free-on-board
50. Doing whatever is necessary to transfer ownership from one party to another - including providing credit - delivery - installation - etc.
intermediaries
product life cycle
franchise
possession utility