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Test your basic knowledge |
Marketing Mix
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. All the individuals and organizations that want goods and services to use in producing other goods and services or to sell - rent - or supply goods to others
B2B Market
franchise
selective distribution
public relations
2. Final customers don't recognize a brand at all—even though middlemen may use the brand name for identification and inventory control.
loss leader
free-on-board
brand nonrecognition
variable costs
3. Advertisers pay to put their products into TV shows and movies where the audience will see them
service utility
wholesaler
product life cycle
product placement
4. Doing whatever is necessary to transfer ownership from one party to another - including providing credit - delivery - installation - etc.
markup pricing
marketing mix
possession utility
B2C Market
5. Manages the flow of finished products and information to business buyers and ultimately to consumers like you and me
channel captain
outbound logistics
intermodal shipping
routine decision making
6. Involve sales promotional arrangements between one or more retailers or manufacturers and combine their resources to do a promotion that creates additional sales for each partner
promotional tie-ins
viral marketing
selective distribution
dealer brands
7. A facility designed to meet the needs of the owner. It may be based on size - temperature control - or refrigeration
penetration pricing
Demographic segmentation
private warehouse
freight forwarders
8. Distribution that sends products to only one retail outlet in a given geographic area
exclusive distribution
agents/brokers
channel captain
supply chain
9. A name - symbol - or other device identifying a product; it is officially registered with the U.S. government and its use is legally restricted to its owner
trademark
franchise
Niche Marketing
channel of distribution
10. People tell other people about products they've purchased.
word of mouth marketing
service utility
selective distribution
supply chain
11. Grouping two or more products together and pricing them as a unit
SWOT
just-in-time
personal selling
Bundling
12. The strategy by which one or more dominant firms set the pricing practices that all competitors in an industry follow
Competition-based pricing
line extension
Marketing Mix
price leadership
13. Distribution that puts products into as many retail outlets as possible
intensive distribution
specialty products
service utility
publicity
14. A form of market coverage whereby only a small number of all available outlets are used to expose products
Marketing Mix
private warehouse
selective distribution
channel captain
15. Without charge for delivery to and placing on board a carrier at a specified point; determines the point at which title for the shipment passes from vendor to purchaser
trademark
free-on-board
private warehouse
socioeconomic
16. Businesses selling to consumers; Business-to-Consumer Market
B2C Market
intensive distribution
promotion mix
pleasing products
17. The producer uses advertising - personal selling - sales promotion - and all other promotional tools to convince wholesalers and retailers to stock and sell merchandise - pushing it through the distribution system to the stores
push strategy
product life cycle
free-on-board
place utility
18. A group of products that are physically similar or are intended for a similar market
supply chain
penetration pricing
product line
skimming pricing
19. Pricing goods and services at price points that make the product appear less expensive than it is.
pleasing products
service
intermediaries
psychological pricing
20. Adding value to products by having them where people want them
place utility
Niche Marketing
channel of distribution
pull strategy
21. A pricing strategy based on what all the other companies are doing
product placement
Competition-based pricing
place utility
product line
22. Items with unique characteristics that buyers are willing to expend considerable effort to obtain
skimming price strategy
viral marketing
specialty products
channel of distribution
23. The route a product follows and the businesses involved in moving a product from the producer to the final consumer
service
channel of distribution
pull strategy
skimming price strategy
24. Any information about an individual - product - or organization that's distributed to the public through the media and is not paid for or controlled by the seller
publicity
exclusive distribution
Test Marketing
word of mouth marketing
25. Products that don't carry the manufacturer's name but carry a distributor or retailer's name instead
dealer brands
wholesaler
loss leader
intensive distribution
26. People or businesses that move products between producers and final users
utility
line extension
intermediaries
markup pricing
27. A philosophy that involves everyone in an organization in a continual effort to improve quality and achieve customer satisfaction
utility
service utility
word of mouth marketing
total quality management
28. Giving a limited number of dealers the exclusive right to distribute the company's products in their territories
Bundling
utility
exclusive distribution
product line
29. Intermediary/middlemen (wholesaler - retailer) involved in channels of distribution
B2C Market
intermodal shipping
indirect distribution
place utility
30. A whole set of marketing intermediaries such as brokers - agents - wholesalers - and retailers - that join together to transport and store goods in their path from producers to consumers
Marketing Mix
total quality management
promotion mix
channel of distribution
31. Products is priced low to attract many customers and discourage competition
inbound logistics
penetration pricing
Test Marketing
B2C Market
32. The area of logistics that involves bringing raw materials - packaging - other goods and services - and information from suppliers to producers
inbound logistics
push strategy
total quality management
dealer brands
33. An item priced at or below cost to draw customers into a store
loss leader
logistics
penetration pricing
Niche Marketing
34. Costs that change according to the level or production
brand recognition
socioeconomic
variable costs
personal selling
35. Distribution that sends products to only a preferred group of retailers in an area
Competition-based pricing
Niche Marketing
selective distribution
Bundling
36. Private companies that combine less-than carload or less-than truckload shipments from several different businesses and deliver them to their destinations; in international business - companies licensed by the U.S. Maritime Commission to handle expo
supply chain
specialty products
line extension
freight forwarders
37. An inventory management approach in which supplies arrive just when needed for production or resale
inbound logistics
just-in-time
trademark
marketing intermediaries
38. A pricing policy whereby a firm charges a relatively low price for a product initially as a way to reach the mass market
promotional tie-ins
B2B Market
channel of distribution
penetration pricing
39. A brand that has exclusive protection for both its brand name and and its design
service
convenience products
specialty products
trademark
40. Product - price - place - and promotion; 4 P's of Marketing
promotion mix
skimming pricing
just-in-time
Marketing Mix
41. A marketing intermediary that sells to other organizations
supply chain
wholesaler
trademark
selective distribution
42. Relatively inexpensive - frequently purchased items for which buyers exert minimal purchasing effort
dealer brands
convenience products
just-in-time
word of mouth marketing
43. Dividing the market by age - education. and income level
Demographic segmentation
agents/brokers
B2B Market
brand recognition
44. The process of finding small but profitable market segments and designing or finding products for them
dealer brands
Niche Marketing
possession utility
loss leader
45. All the linked activities various organizations must perform to move goods and services from the source of raw materials to ultimate consumers
trademark
supply chain
variable costs
brand recognition
46. The want-satisfying ability - or value - that organizations add to goods or services by making them more useful or accessible to consumers than they were before. the six kinds are form - time - place - possession - information - and service
exclusive distribution
free-on-board
utility
logistics
47. A long-lasting product that can be used and depreciated for many years
psychological pricing
capital item
brand recognition
Niche Marketing
48. Setting a high price when introducing a product that has little competition and will appeal to customers who like to be the first to have the latest products.
outbound logistics
prospecting
skimming pricing
dealer brands
49. Organizations that assist in moving goods and services from producers to businesses (B2B) and from businesses to consumers (B2C)
B2B Market
penetration pricing
marketing intermediaries
trademark
50. A way of analyzing the business to identify its Strengths - Weaknesses - Opportunities and Threats
cause packaging
SWOT
possession utility
push strategy