Test your basic knowledge |

Marketing Mix

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A manager who helps direct the activities of a whole channel and tries to avoid or solve channel conflicts






2. The process of finding small but profitable market segments and designing or finding products for them






3. Relatively inexpensive - frequently purchased items for which buyers exert minimal purchasing effort






4. Used when a person needs little information about a product






5. Doing whatever is necessary to transfer ownership from one party to another - including providing credit - delivery - installation - etc.






6. The degree of brand loyalty in which a customer is aware that a brand exists and views the brand as an alternative purchase if their preferred brand is unavailable






7. Costs that change according to the level or production






8. The producer uses advertising - personal selling - sales promotion - and all other promotional tools to convince wholesalers and retailers to stock and sell merchandise - pushing it through the distribution system to the stores






9. All the individuals and organizations that want goods and services to use in producing other goods and services or to sell - rent - or supply goods to others






10. The combination of promotional tools an organization uses






11. Items with unique characteristics that buyers are willing to expend considerable effort to obtain






12. Distribution that sends products to only one retail outlet in a given geographic area






13. A pricing policy whereby a firm charges a relatively low price for a product initially as a way to reach the mass market






14. Strategy in which a new product is priced high to make optimum profit while there is little competition






15. The want-satisfying ability - or value - that organizations add to goods or services by making them more useful or accessible to consumers than they were before. the six kinds are form - time - place - possession - information - and service






16. The process used to determine profitability at various levels of sales






17. The act of identifying any person or organization with the potential to buy a product and compiling that information in an organized manner for future use






18. The process of testing products among potential users






19. People or businesses that move products between producers and final users






20. The strategy by which one or more dominant firms set the pricing practices that all competitors in an industry follow






21. A philosophy that involves everyone in an organization in a continual effort to improve quality and achieve customer satisfaction






22. Setting a high price when introducing a product that has little competition and will appeal to customers who like to be the first to have the latest products.






23. The planning - implementing - and controlling of the physical flow of materials - final goods - and related information from points of origin to points of consumption to meet customer requirements at a profit.






24. A facility designed to meet the needs of the owner. It may be based on size - temperature control - or refrigeration






25. A whole set of marketing intermediaries such as brokers - agents - wholesalers - and retailers - that join together to transport and store goods in their path from producers to consumers






26. Without charge for delivery to and placing on board a carrier at a specified point; determines the point at which title for the shipment passes from vendor to purchaser






27. Adding value by providing fast - friendly service during and after the sale and by teaching customers how to best use products over time






28. People tell other people about products they've purchased.






29. Adding value to products by having them where people want them






30. A business established or operated under an authorization to sell or distribute a company's goods or services in a particular area






31. Marketing intermediaries who bring buyers and sellers together and assist in negotiating an exchange but don't take title of the goods






32. Intermediary/middlemen (wholesaler - retailer) involved in channels of distribution






33. Any activity that fulfills a human want or need and returns money to those who provide it






34. A group of products that are physically similar or are intended for a similar market






35. A name - symbol - or other device identifying a product; it is officially registered with the U.S. government and its use is legally restricted to its owner






36. Pricing strategy that adds a predetermined percentage to the cost of products.






37. Directs heavy advertising and sales promotion efforts toward consumers






38. A way of analyzing the business to identify its Strengths - Weaknesses - Opportunities and Threats






39. The use of multiple modes of transportation to complete a single - long-distance movement of freight






40. Dividing the market by age - education. and income level






41. Relate to a persons level of income - education and employment






42. Packaging that is used by companies to promote social and political causes.






43. A pricing strategy based on what all the other companies are doing






44. Private companies that combine less-than carload or less-than truckload shipments from several different businesses and deliver them to their destinations; in international business - companies licensed by the U.S. Maritime Commission to handle expo






45. Advertisers pay to put their products into TV shows and movies where the audience will see them






46. The face-to-face presentation and promotion of goods and services - including the salesperson's search for new prospects and follow-up service after the sale






47. The route a product follows and the businesses involved in moving a product from the producer to the final consumer






48. Distribution that sends products to only a preferred group of retailers in an area






49. An inventory management approach in which supplies arrive just when needed for production or resale






50. Organizations that assist in moving goods and services from producers to businesses (B2B) and from businesses to consumers (B2C)