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Test your basic knowledge |
Marketing Mix
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Organizations that assist in moving goods and services from producers to businesses (B2B) and from businesses to consumers (B2C)
publicity
routine decision making
Demographic segmentation
marketing intermediaries
2. Setting a high price when introducing a product that has little competition and will appeal to customers who like to be the first to have the latest products.
generic goods
skimming price strategy
personal selling
skimming pricing
3. Intermediary/middlemen (wholesaler - retailer) involved in channels of distribution
indirect distribution
price leadership
pull strategy
channel captain
4. The combination of promotional tools an organization uses
public relations
promotion mix
publicity
pull strategy
5. A group of products that are physically similar or are intended for a similar market
convenience products
product line
private warehouse
service utility
6. Product - price - place - and promotion; 4 P's of Marketing
logistics
agents/brokers
public relations
Marketing Mix
7. The want-satisfying ability - or value - that organizations add to goods or services by making them more useful or accessible to consumers than they were before. the six kinds are form - time - place - possession - information - and service
possession utility
pleasing products
Competition-based pricing
utility
8. An item priced at or below cost to draw customers into a store
loss leader
possession utility
intensive distribution
agents/brokers
9. Any activity that fulfills a human want or need and returns money to those who provide it
B2B Market
generic goods
intermediaries
service
10. Any information about an individual - product - or organization that's distributed to the public through the media and is not paid for or controlled by the seller
service utility
marketing intermediaries
freight forwarders
publicity
11. Dividing the market by age - education. and income level
free-on-board
Demographic segmentation
capital item
variable costs
12. Relatively inexpensive - frequently purchased items for which buyers exert minimal purchasing effort
convenience products
service utility
exclusive distribution
B2B Market
13. Everything from paying customers to say positive things on the Internet (ex. Twitter) to setting up multilevel selling schemes whereby consumers get commissions for directing friends to specific Web sites
dealer brands
word of mouth marketing
intermodal shipping
viral marketing
14. The planning - implementing - and controlling of the physical flow of materials - final goods - and related information from points of origin to points of consumption to meet customer requirements at a profit.
penetration pricing
logistics
variable costs
freight forwarders
15. A whole set of marketing intermediaries such as brokers - agents - wholesalers - and retailers - that join together to transport and store goods in their path from producers to consumers
logistics
selective distribution
channel of distribution
markup pricing
16. The ingredients that go into a marketing program: product - price - place - and promotion
marketing mix
dealer brands
place utility
selective distribution
17. Adding value by providing fast - friendly service during and after the sale and by teaching customers how to best use products over time
service utility
variable costs
total quality management
push strategy
18. Adding value to products by having them where people want them
public relations
possession utility
outbound logistics
place utility
19. Products that give high immediate satisfaction but may hurt consumers in the long run.
B2C Market
pleasing products
generic goods
service utility
20. Distribution that puts products into as many retail outlets as possible
Test Marketing
publicity
cause packaging
intensive distribution
21. The area of logistics that involves bringing raw materials - packaging - other goods and services - and information from suppliers to producers
selective distribution
inbound logistics
pull strategy
B2C Market
22. Strategy in which a new product is priced high to make optimum profit while there is little competition
skimming price strategy
free-on-board
private warehouse
total quality management
23. The combination of product lines offered by a manufacturer
intermediaries
intensive distribution
product mix
brand recognition
24. Costs that change according to the level or production
psychological pricing
utility
intensive distribution
variable costs
25. All the linked activities various organizations must perform to move goods and services from the source of raw materials to ultimate consumers
SWOT
Bundling
service utility
supply chain
26. Giving a limited number of dealers the exclusive right to distribute the company's products in their territories
brand recognition
skimming price strategy
exclusive distribution
word of mouth marketing
27. Used when a person needs little information about a product
just-in-time
routine decision making
dealer brands
pull strategy
28. All the individuals and organizations that want goods and services to use in producing other goods and services or to sell - rent - or supply goods to others
cause packaging
B2B Market
psychological pricing
convenience products
29. The degree of brand loyalty in which a customer is aware that a brand exists and views the brand as an alternative purchase if their preferred brand is unavailable
place utility
B2B Market
routine decision making
brand recognition
30. A pricing policy whereby a firm charges a relatively low price for a product initially as a way to reach the mass market
break-even analysis
pull strategy
exclusive distribution
penetration pricing
31. Final customers don't recognize a brand at all—even though middlemen may use the brand name for identification and inventory control.
brand nonrecognition
specialty products
capital item
outbound logistics
32. The act of identifying any person or organization with the potential to buy a product and compiling that information in an organized manner for future use
service
product placement
prospecting
skimming pricing
33. Manages the flow of finished products and information to business buyers and ultimately to consumers like you and me
exclusive distribution
outbound logistics
break-even analysis
publicity
34. A marketing intermediary that sells to other organizations
Niche Marketing
personal selling
variable costs
wholesaler
35. The process used to determine profitability at various levels of sales
break-even analysis
pull strategy
selective distribution
indirect distribution
36. Packaging that is used by companies to promote social and political causes.
pull strategy
total quality management
cause packaging
private warehouse
37. A brand that has exclusive protection for both its brand name and and its design
socioeconomic
trademark
Test Marketing
SWOT
38. People or businesses that move products between producers and final users
marketing mix
intermediaries
wholesaler
variable costs
39. The face-to-face presentation and promotion of goods and services - including the salesperson's search for new prospects and follow-up service after the sale
line extension
personal selling
product placement
possession utility
40. A facility designed to meet the needs of the owner. It may be based on size - temperature control - or refrigeration
private warehouse
public relations
trademark
line extension
41. The management function that evaluates public attitudes - changes policies and procedures in response to the public's requests - and executes a program of action and information to earn public understanding and acceptance
promotion mix
public relations
word of mouth marketing
convenience products
42. A long-lasting product that can be used and depreciated for many years
capital item
selective distribution
indirect distribution
viral marketing
43. A theoretical model of what happens to sales and profits of a product class over time. The four stages are: introductory - growth - maturity - and decline
freight forwarders
skimming price strategy
product life cycle
exclusive distribution
44. Private companies that combine less-than carload or less-than truckload shipments from several different businesses and deliver them to their destinations; in international business - companies licensed by the U.S. Maritime Commission to handle expo
line extension
viral marketing
variable costs
freight forwarders
45. A form of market coverage whereby only a small number of all available outlets are used to expose products
selective distribution
push strategy
variable costs
freight forwarders
46. The producer uses advertising - personal selling - sales promotion - and all other promotional tools to convince wholesalers and retailers to stock and sell merchandise - pushing it through the distribution system to the stores
push strategy
intermodal shipping
intensive distribution
penetration pricing
47. The route a product follows and the businesses involved in moving a product from the producer to the final consumer
line extension
variable costs
intensive distribution
channel of distribution
48. Businesses selling to consumers; Business-to-Consumer Market
Competition-based pricing
service
marketing intermediaries
B2C Market
49. Directs heavy advertising and sales promotion efforts toward consumers
free-on-board
Competition-based pricing
socioeconomic
pull strategy
50. Grouping two or more products together and pricing them as a unit
B2B Market
exclusive distribution
selective distribution
Bundling