Test your basic knowledge |

Marketing Mix

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. An item priced at or below cost to draw customers into a store






2. Relate to a persons level of income - education and employment






3. Grouping two or more products together and pricing them as a unit






4. Costs that change according to the level or production






5. An inventory management approach in which supplies arrive just when needed for production or resale






6. Non branded products that usually sell at a sizable discount compared to national or private-label brands






7. A form of market coverage whereby only a small number of all available outlets are used to expose products






8. Used when a person needs little information about a product






9. Manages the flow of finished products and information to business buyers and ultimately to consumers like you and me






10. Relatively inexpensive - frequently purchased items for which buyers exert minimal purchasing effort






11. The combination of product lines offered by a manufacturer






12. The process of finding small but profitable market segments and designing or finding products for them






13. The use of multiple modes of transportation to complete a single - long-distance movement of freight






14. Products that don't carry the manufacturer's name but carry a distributor or retailer's name instead






15. Distribution that sends products to only a preferred group of retailers in an area






16. Products that give high immediate satisfaction but may hurt consumers in the long run.






17. The process of testing products among potential users






18. A philosophy that involves everyone in an organization in a continual effort to improve quality and achieve customer satisfaction






19. The degree of brand loyalty in which a customer is aware that a brand exists and views the brand as an alternative purchase if their preferred brand is unavailable






20. Setting a high price when introducing a product that has little competition and will appeal to customers who like to be the first to have the latest products.






21. A brand that has exclusive protection for both its brand name and and its design






22. The combination of promotional tools an organization uses






23. Strategy in which a new product is priced high to make optimum profit while there is little competition






24. The act of identifying any person or organization with the potential to buy a product and compiling that information in an organized manner for future use






25. Adding value to products by having them where people want them






26. Items with unique characteristics that buyers are willing to expend considerable effort to obtain






27. A manager who helps direct the activities of a whole channel and tries to avoid or solve channel conflicts






28. The strategy by which one or more dominant firms set the pricing practices that all competitors in an industry follow






29. The process used to determine profitability at various levels of sales






30. The face-to-face presentation and promotion of goods and services - including the salesperson's search for new prospects and follow-up service after the sale






31. The planning - implementing - and controlling of the physical flow of materials - final goods - and related information from points of origin to points of consumption to meet customer requirements at a profit.






32. Extending an existing brand name to new forms - colors - sizes - ingredients - or flavors of an existing product category






33. People tell other people about products they've purchased.






34. A marketing intermediary that sells to other organizations






35. A group of products that are physically similar or are intended for a similar market






36. A long-lasting product that can be used and depreciated for many years






37. Involve sales promotional arrangements between one or more retailers or manufacturers and combine their resources to do a promotion that creates additional sales for each partner






38. Advertisers pay to put their products into TV shows and movies where the audience will see them






39. A business established or operated under an authorization to sell or distribute a company's goods or services in a particular area






40. Pricing strategy that adds a predetermined percentage to the cost of products.






41. Marketing intermediaries who bring buyers and sellers together and assist in negotiating an exchange but don't take title of the goods






42. Distribution that puts products into as many retail outlets as possible






43. The want-satisfying ability - or value - that organizations add to goods or services by making them more useful or accessible to consumers than they were before. the six kinds are form - time - place - possession - information - and service






44. Giving a limited number of dealers the exclusive right to distribute the company's products in their territories






45. Directs heavy advertising and sales promotion efforts toward consumers






46. Final customers don't recognize a brand at all—even though middlemen may use the brand name for identification and inventory control.






47. Packaging that is used by companies to promote social and political causes.






48. Intermediary/middlemen (wholesaler - retailer) involved in channels of distribution






49. Adding value by providing fast - friendly service during and after the sale and by teaching customers how to best use products over time






50. Organizations that assist in moving goods and services from producers to businesses (B2B) and from businesses to consumers (B2C)