Test your basic knowledge |

Marketing Mix

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Adding value to products by having them where people want them






2. Directs heavy advertising and sales promotion efforts toward consumers






3. A manager who helps direct the activities of a whole channel and tries to avoid or solve channel conflicts






4. Manages the flow of finished products and information to business buyers and ultimately to consumers like you and me






5. All the individuals and organizations that want goods and services to use in producing other goods and services or to sell - rent - or supply goods to others






6. Used when a person needs little information about a product






7. An item priced at or below cost to draw customers into a store






8. The combination of product lines offered by a manufacturer






9. Any activity that fulfills a human want or need and returns money to those who provide it






10. A pricing strategy based on what all the other companies are doing






11. A way of analyzing the business to identify its Strengths - Weaknesses - Opportunities and Threats






12. A philosophy that involves everyone in an organization in a continual effort to improve quality and achieve customer satisfaction






13. A long-lasting product that can be used and depreciated for many years






14. The process used to determine profitability at various levels of sales






15. A marketing intermediary that sells to other organizations






16. The route a product follows and the businesses involved in moving a product from the producer to the final consumer






17. All the linked activities various organizations must perform to move goods and services from the source of raw materials to ultimate consumers






18. The use of multiple modes of transportation to complete a single - long-distance movement of freight






19. The combination of promotional tools an organization uses






20. An inventory management approach in which supplies arrive just when needed for production or resale






21. Distribution that sends products to only a preferred group of retailers in an area






22. The area of logistics that involves bringing raw materials - packaging - other goods and services - and information from suppliers to producers






23. A facility designed to meet the needs of the owner. It may be based on size - temperature control - or refrigeration






24. The planning - implementing - and controlling of the physical flow of materials - final goods - and related information from points of origin to points of consumption to meet customer requirements at a profit.






25. Any information about an individual - product - or organization that's distributed to the public through the media and is not paid for or controlled by the seller






26. Marketing intermediaries who bring buyers and sellers together and assist in negotiating an exchange but don't take title of the goods






27. A whole set of marketing intermediaries such as brokers - agents - wholesalers - and retailers - that join together to transport and store goods in their path from producers to consumers






28. People or businesses that move products between producers and final users






29. The degree of brand loyalty in which a customer is aware that a brand exists and views the brand as an alternative purchase if their preferred brand is unavailable






30. Everything from paying customers to say positive things on the Internet (ex. Twitter) to setting up multilevel selling schemes whereby consumers get commissions for directing friends to specific Web sites






31. A name - symbol - or other device identifying a product; it is officially registered with the U.S. government and its use is legally restricted to its owner






32. The process of finding small but profitable market segments and designing or finding products for them






33. Extending an existing brand name to new forms - colors - sizes - ingredients - or flavors of an existing product category






34. Relate to a persons level of income - education and employment






35. Strategy in which a new product is priced high to make optimum profit while there is little competition






36. Costs that change according to the level or production






37. A business established or operated under an authorization to sell or distribute a company's goods or services in a particular area






38. Intermediary/middlemen (wholesaler - retailer) involved in channels of distribution






39. Grouping two or more products together and pricing them as a unit






40. Products that give high immediate satisfaction but may hurt consumers in the long run.






41. Involve sales promotional arrangements between one or more retailers or manufacturers and combine their resources to do a promotion that creates additional sales for each partner






42. The want-satisfying ability - or value - that organizations add to goods or services by making them more useful or accessible to consumers than they were before. the six kinds are form - time - place - possession - information - and service






43. A form of market coverage whereby only a small number of all available outlets are used to expose products






44. Pricing goods and services at price points that make the product appear less expensive than it is.






45. Final customers don't recognize a brand at all—even though middlemen may use the brand name for identification and inventory control.






46. Dividing the market by age - education. and income level






47. Adding value by providing fast - friendly service during and after the sale and by teaching customers how to best use products over time






48. Non branded products that usually sell at a sizable discount compared to national or private-label brands






49. Pricing strategy that adds a predetermined percentage to the cost of products.






50. Products is priced low to attract many customers and discourage competition