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Marketing Mix

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A long-lasting product that can be used and depreciated for many years






2. Organizations that assist in moving goods and services from producers to businesses (B2B) and from businesses to consumers (B2C)






3. The face-to-face presentation and promotion of goods and services - including the salesperson's search for new prospects and follow-up service after the sale






4. Distribution that sends products to only one retail outlet in a given geographic area






5. Final customers don't recognize a brand at all—even though middlemen may use the brand name for identification and inventory control.






6. Involve sales promotional arrangements between one or more retailers or manufacturers and combine their resources to do a promotion that creates additional sales for each partner






7. Products that give high immediate satisfaction but may hurt consumers in the long run.






8. Packaging that is used by companies to promote social and political causes.






9. Advertisers pay to put their products into TV shows and movies where the audience will see them






10. Products is priced low to attract many customers and discourage competition






11. Directs heavy advertising and sales promotion efforts toward consumers






12. A theoretical model of what happens to sales and profits of a product class over time. The four stages are: introductory - growth - maturity - and decline






13. Businesses selling to consumers; Business-to-Consumer Market






14. People tell other people about products they've purchased.






15. A form of market coverage whereby only a small number of all available outlets are used to expose products






16. Setting a high price when introducing a product that has little competition and will appeal to customers who like to be the first to have the latest products.






17. All the linked activities various organizations must perform to move goods and services from the source of raw materials to ultimate consumers






18. The combination of product lines offered by a manufacturer






19. Adding value by providing fast - friendly service during and after the sale and by teaching customers how to best use products over time






20. Any information about an individual - product - or organization that's distributed to the public through the media and is not paid for or controlled by the seller






21. Product - price - place - and promotion; 4 P's of Marketing






22. Without charge for delivery to and placing on board a carrier at a specified point; determines the point at which title for the shipment passes from vendor to purchaser






23. All the individuals and organizations that want goods and services to use in producing other goods and services or to sell - rent - or supply goods to others






24. Relate to a persons level of income - education and employment






25. An item priced at or below cost to draw customers into a store






26. The producer uses advertising - personal selling - sales promotion - and all other promotional tools to convince wholesalers and retailers to stock and sell merchandise - pushing it through the distribution system to the stores






27. The strategy by which one or more dominant firms set the pricing practices that all competitors in an industry follow






28. The process of testing products among potential users






29. Manages the flow of finished products and information to business buyers and ultimately to consumers like you and me






30. Dividing the market by age - education. and income level






31. Any activity that fulfills a human want or need and returns money to those who provide it






32. A brand that has exclusive protection for both its brand name and and its design






33. Private companies that combine less-than carload or less-than truckload shipments from several different businesses and deliver them to their destinations; in international business - companies licensed by the U.S. Maritime Commission to handle expo






34. Non branded products that usually sell at a sizable discount compared to national or private-label brands






35. Grouping two or more products together and pricing them as a unit






36. Intermediary/middlemen (wholesaler - retailer) involved in channels of distribution






37. A business established or operated under an authorization to sell or distribute a company's goods or services in a particular area






38. A whole set of marketing intermediaries such as brokers - agents - wholesalers - and retailers - that join together to transport and store goods in their path from producers to consumers






39. Adding value to products by having them where people want them






40. An inventory management approach in which supplies arrive just when needed for production or resale






41. Marketing intermediaries who bring buyers and sellers together and assist in negotiating an exchange but don't take title of the goods






42. Relatively inexpensive - frequently purchased items for which buyers exert minimal purchasing effort






43. Pricing strategy that adds a predetermined percentage to the cost of products.






44. Items with unique characteristics that buyers are willing to expend considerable effort to obtain






45. The area of logistics that involves bringing raw materials - packaging - other goods and services - and information from suppliers to producers






46. A philosophy that involves everyone in an organization in a continual effort to improve quality and achieve customer satisfaction






47. The degree of brand loyalty in which a customer is aware that a brand exists and views the brand as an alternative purchase if their preferred brand is unavailable






48. The process of finding small but profitable market segments and designing or finding products for them






49. A manager who helps direct the activities of a whole channel and tries to avoid or solve channel conflicts






50. The planning - implementing - and controlling of the physical flow of materials - final goods - and related information from points of origin to points of consumption to meet customer requirements at a profit.







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