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Marketing Mix

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A pricing policy whereby a firm charges a relatively low price for a product initially as a way to reach the mass market






2. Dividing the market by age - education. and income level






3. Strategy in which a new product is priced high to make optimum profit while there is little competition






4. The planning - implementing - and controlling of the physical flow of materials - final goods - and related information from points of origin to points of consumption to meet customer requirements at a profit.






5. Businesses selling to consumers; Business-to-Consumer Market






6. The process used to determine profitability at various levels of sales






7. Everything from paying customers to say positive things on the Internet (ex. Twitter) to setting up multilevel selling schemes whereby consumers get commissions for directing friends to specific Web sites






8. Without charge for delivery to and placing on board a carrier at a specified point; determines the point at which title for the shipment passes from vendor to purchaser






9. A group of products that are physically similar or are intended for a similar market






10. Pricing strategy that adds a predetermined percentage to the cost of products.






11. The face-to-face presentation and promotion of goods and services - including the salesperson's search for new prospects and follow-up service after the sale






12. Setting a high price when introducing a product that has little competition and will appeal to customers who like to be the first to have the latest products.






13. Extending an existing brand name to new forms - colors - sizes - ingredients - or flavors of an existing product category






14. A marketing intermediary that sells to other organizations






15. A pricing strategy based on what all the other companies are doing






16. The degree of brand loyalty in which a customer is aware that a brand exists and views the brand as an alternative purchase if their preferred brand is unavailable






17. A form of market coverage whereby only a small number of all available outlets are used to expose products






18. Marketing intermediaries who bring buyers and sellers together and assist in negotiating an exchange but don't take title of the goods






19. The process of finding small but profitable market segments and designing or finding products for them






20. Final customers don't recognize a brand at all—even though middlemen may use the brand name for identification and inventory control.






21. Advertisers pay to put their products into TV shows and movies where the audience will see them






22. Relatively inexpensive - frequently purchased items for which buyers exert minimal purchasing effort






23. A name - symbol - or other device identifying a product; it is officially registered with the U.S. government and its use is legally restricted to its owner






24. Adding value to products by having them where people want them






25. A manager who helps direct the activities of a whole channel and tries to avoid or solve channel conflicts






26. Private companies that combine less-than carload or less-than truckload shipments from several different businesses and deliver them to their destinations; in international business - companies licensed by the U.S. Maritime Commission to handle expo






27. A philosophy that involves everyone in an organization in a continual effort to improve quality and achieve customer satisfaction






28. Product - price - place - and promotion; 4 P's of Marketing






29. Manages the flow of finished products and information to business buyers and ultimately to consumers like you and me






30. Used when a person needs little information about a product






31. A long-lasting product that can be used and depreciated for many years






32. Involve sales promotional arrangements between one or more retailers or manufacturers and combine their resources to do a promotion that creates additional sales for each partner






33. Doing whatever is necessary to transfer ownership from one party to another - including providing credit - delivery - installation - etc.






34. The strategy by which one or more dominant firms set the pricing practices that all competitors in an industry follow






35. A whole set of marketing intermediaries such as brokers - agents - wholesalers - and retailers - that join together to transport and store goods in their path from producers to consumers






36. Products that give high immediate satisfaction but may hurt consumers in the long run.






37. Any information about an individual - product - or organization that's distributed to the public through the media and is not paid for or controlled by the seller






38. The combination of product lines offered by a manufacturer






39. Products is priced low to attract many customers and discourage competition






40. Organizations that assist in moving goods and services from producers to businesses (B2B) and from businesses to consumers (B2C)






41. The route a product follows and the businesses involved in moving a product from the producer to the final consumer






42. Distribution that puts products into as many retail outlets as possible






43. The area of logistics that involves bringing raw materials - packaging - other goods and services - and information from suppliers to producers






44. Directs heavy advertising and sales promotion efforts toward consumers






45. Adding value by providing fast - friendly service during and after the sale and by teaching customers how to best use products over time






46. Distribution that sends products to only one retail outlet in a given geographic area






47. The combination of promotional tools an organization uses






48. The management function that evaluates public attitudes - changes policies and procedures in response to the public's requests - and executes a program of action and information to earn public understanding and acceptance






49. Non branded products that usually sell at a sizable discount compared to national or private-label brands






50. All the individuals and organizations that want goods and services to use in producing other goods and services or to sell - rent - or supply goods to others






Can you answer 50 questions in 15 minutes?



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