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Test your basic knowledge |
Marketing Mix
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The ingredients that go into a marketing program: product - price - place - and promotion
marketing mix
product mix
brand recognition
socioeconomic
2. A pricing strategy based on what all the other companies are doing
private warehouse
marketing intermediaries
intermodal shipping
Competition-based pricing
3. An inventory management approach in which supplies arrive just when needed for production or resale
just-in-time
break-even analysis
intensive distribution
service
4. Any activity that fulfills a human want or need and returns money to those who provide it
marketing mix
inbound logistics
service
product placement
5. Organizations that assist in moving goods and services from producers to businesses (B2B) and from businesses to consumers (B2C)
promotion mix
marketing intermediaries
Competition-based pricing
marketing mix
6. Setting a high price when introducing a product that has little competition and will appeal to customers who like to be the first to have the latest products.
product placement
agents/brokers
Marketing Mix
skimming pricing
7. Distribution that puts products into as many retail outlets as possible
intensive distribution
channel of distribution
publicity
viral marketing
8. The want-satisfying ability - or value - that organizations add to goods or services by making them more useful or accessible to consumers than they were before. the six kinds are form - time - place - possession - information - and service
exclusive distribution
franchise
total quality management
utility
9. Non branded products that usually sell at a sizable discount compared to national or private-label brands
break-even analysis
generic goods
word of mouth marketing
channel of distribution
10. The combination of product lines offered by a manufacturer
selective distribution
channel of distribution
product mix
skimming pricing
11. A way of analyzing the business to identify its Strengths - Weaknesses - Opportunities and Threats
SWOT
B2B Market
service
intensive distribution
12. The act of identifying any person or organization with the potential to buy a product and compiling that information in an organized manner for future use
Competition-based pricing
channel of distribution
prospecting
brand nonrecognition
13. All the linked activities various organizations must perform to move goods and services from the source of raw materials to ultimate consumers
possession utility
capital item
supply chain
B2C Market
14. Product - price - place - and promotion; 4 P's of Marketing
Marketing Mix
B2B Market
Competition-based pricing
promotion mix
15. People tell other people about products they've purchased.
push strategy
agents/brokers
word of mouth marketing
freight forwarders
16. The combination of promotional tools an organization uses
product life cycle
routine decision making
freight forwarders
promotion mix
17. Manages the flow of finished products and information to business buyers and ultimately to consumers like you and me
agents/brokers
outbound logistics
promotional tie-ins
promotion mix
18. Everything from paying customers to say positive things on the Internet (ex. Twitter) to setting up multilevel selling schemes whereby consumers get commissions for directing friends to specific Web sites
exclusive distribution
service utility
viral marketing
line extension
19. Advertisers pay to put their products into TV shows and movies where the audience will see them
publicity
promotional tie-ins
product placement
line extension
20. Costs that change according to the level or production
product life cycle
promotion mix
selective distribution
variable costs
21. The use of multiple modes of transportation to complete a single - long-distance movement of freight
exclusive distribution
intermodal shipping
selective distribution
pleasing products
22. The degree of brand loyalty in which a customer is aware that a brand exists and views the brand as an alternative purchase if their preferred brand is unavailable
brand recognition
penetration pricing
product life cycle
Bundling
23. Distribution that sends products to only a preferred group of retailers in an area
exclusive distribution
franchise
selective distribution
brand recognition
24. Pricing goods and services at price points that make the product appear less expensive than it is.
trademark
public relations
psychological pricing
product life cycle
25. All the individuals and organizations that want goods and services to use in producing other goods and services or to sell - rent - or supply goods to others
private warehouse
B2B Market
psychological pricing
outbound logistics
26. The area of logistics that involves bringing raw materials - packaging - other goods and services - and information from suppliers to producers
publicity
inbound logistics
generic goods
penetration pricing
27. A whole set of marketing intermediaries such as brokers - agents - wholesalers - and retailers - that join together to transport and store goods in their path from producers to consumers
channel of distribution
loss leader
B2C Market
psychological pricing
28. A theoretical model of what happens to sales and profits of a product class over time. The four stages are: introductory - growth - maturity - and decline
product life cycle
marketing intermediaries
convenience products
promotional tie-ins
29. Final customers don't recognize a brand at all—even though middlemen may use the brand name for identification and inventory control.
Marketing Mix
convenience products
penetration pricing
brand nonrecognition
30. Products is priced low to attract many customers and discourage competition
service
personal selling
skimming pricing
penetration pricing
31. The planning - implementing - and controlling of the physical flow of materials - final goods - and related information from points of origin to points of consumption to meet customer requirements at a profit.
logistics
viral marketing
channel of distribution
selective distribution
32. Used when a person needs little information about a product
routine decision making
promotion mix
promotional tie-ins
line extension
33. Doing whatever is necessary to transfer ownership from one party to another - including providing credit - delivery - installation - etc.
specialty products
word of mouth marketing
agents/brokers
possession utility
34. The process of testing products among potential users
specialty products
free-on-board
selective distribution
Test Marketing
35. Marketing intermediaries who bring buyers and sellers together and assist in negotiating an exchange but don't take title of the goods
dealer brands
agents/brokers
place utility
channel of distribution
36. Strategy in which a new product is priced high to make optimum profit while there is little competition
product mix
indirect distribution
skimming price strategy
pleasing products
37. The strategy by which one or more dominant firms set the pricing practices that all competitors in an industry follow
outbound logistics
promotional tie-ins
price leadership
routine decision making
38. Relate to a persons level of income - education and employment
service utility
Test Marketing
private warehouse
socioeconomic
39. A marketing intermediary that sells to other organizations
penetration pricing
wholesaler
skimming price strategy
freight forwarders
40. The management function that evaluates public attitudes - changes policies and procedures in response to the public's requests - and executes a program of action and information to earn public understanding and acceptance
B2B Market
brand nonrecognition
public relations
promotion mix
41. A philosophy that involves everyone in an organization in a continual effort to improve quality and achieve customer satisfaction
trademark
total quality management
channel captain
convenience products
42. A facility designed to meet the needs of the owner. It may be based on size - temperature control - or refrigeration
SWOT
private warehouse
wholesaler
cause packaging
43. Giving a limited number of dealers the exclusive right to distribute the company's products in their territories
marketing mix
exclusive distribution
just-in-time
penetration pricing
44. A manager who helps direct the activities of a whole channel and tries to avoid or solve channel conflicts
skimming price strategy
channel captain
product life cycle
brand recognition
45. A form of market coverage whereby only a small number of all available outlets are used to expose products
SWOT
selective distribution
brand recognition
possession utility
46. Pricing strategy that adds a predetermined percentage to the cost of products.
personal selling
B2B Market
markup pricing
generic goods
47. Any information about an individual - product - or organization that's distributed to the public through the media and is not paid for or controlled by the seller
publicity
product life cycle
B2C Market
socioeconomic
48. The route a product follows and the businesses involved in moving a product from the producer to the final consumer
service utility
Competition-based pricing
channel of distribution
convenience products
49. The producer uses advertising - personal selling - sales promotion - and all other promotional tools to convince wholesalers and retailers to stock and sell merchandise - pushing it through the distribution system to the stores
socioeconomic
indirect distribution
penetration pricing
push strategy
50. Directs heavy advertising and sales promotion efforts toward consumers
B2C Market
Demographic segmentation
Niche Marketing
pull strategy