Test your basic knowledge |

Marketing Mix

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Distribution that sends products to only one retail outlet in a given geographic area






2. Doing whatever is necessary to transfer ownership from one party to another - including providing credit - delivery - installation - etc.






3. Products is priced low to attract many customers and discourage competition






4. Used when a person needs little information about a product






5. A theoretical model of what happens to sales and profits of a product class over time. The four stages are: introductory - growth - maturity - and decline






6. Packaging that is used by companies to promote social and political causes.






7. A group of products that are physically similar or are intended for a similar market






8. Relate to a persons level of income - education and employment






9. Any activity that fulfills a human want or need and returns money to those who provide it






10. A manager who helps direct the activities of a whole channel and tries to avoid or solve channel conflicts






11. Extending an existing brand name to new forms - colors - sizes - ingredients - or flavors of an existing product category






12. Relatively inexpensive - frequently purchased items for which buyers exert minimal purchasing effort






13. Private companies that combine less-than carload or less-than truckload shipments from several different businesses and deliver them to their destinations; in international business - companies licensed by the U.S. Maritime Commission to handle expo






14. The combination of product lines offered by a manufacturer






15. Manages the flow of finished products and information to business buyers and ultimately to consumers like you and me






16. The planning - implementing - and controlling of the physical flow of materials - final goods - and related information from points of origin to points of consumption to meet customer requirements at a profit.






17. Setting a high price when introducing a product that has little competition and will appeal to customers who like to be the first to have the latest products.






18. Without charge for delivery to and placing on board a carrier at a specified point; determines the point at which title for the shipment passes from vendor to purchaser






19. Final customers don't recognize a brand at all—even though middlemen may use the brand name for identification and inventory control.






20. A facility designed to meet the needs of the owner. It may be based on size - temperature control - or refrigeration






21. The route a product follows and the businesses involved in moving a product from the producer to the final consumer






22. Dividing the market by age - education. and income level






23. Everything from paying customers to say positive things on the Internet (ex. Twitter) to setting up multilevel selling schemes whereby consumers get commissions for directing friends to specific Web sites






24. The area of logistics that involves bringing raw materials - packaging - other goods and services - and information from suppliers to producers






25. A name - symbol - or other device identifying a product; it is officially registered with the U.S. government and its use is legally restricted to its owner






26. The use of multiple modes of transportation to complete a single - long-distance movement of freight






27. The strategy by which one or more dominant firms set the pricing practices that all competitors in an industry follow






28. Intermediary/middlemen (wholesaler - retailer) involved in channels of distribution






29. The degree of brand loyalty in which a customer is aware that a brand exists and views the brand as an alternative purchase if their preferred brand is unavailable






30. An inventory management approach in which supplies arrive just when needed for production or resale






31. The process of finding small but profitable market segments and designing or finding products for them






32. Involve sales promotional arrangements between one or more retailers or manufacturers and combine their resources to do a promotion that creates additional sales for each partner






33. Pricing strategy that adds a predetermined percentage to the cost of products.






34. Distribution that sends products to only a preferred group of retailers in an area






35. The act of identifying any person or organization with the potential to buy a product and compiling that information in an organized manner for future use






36. A form of market coverage whereby only a small number of all available outlets are used to expose products






37. The management function that evaluates public attitudes - changes policies and procedures in response to the public's requests - and executes a program of action and information to earn public understanding and acceptance






38. The want-satisfying ability - or value - that organizations add to goods or services by making them more useful or accessible to consumers than they were before. the six kinds are form - time - place - possession - information - and service






39. Marketing intermediaries who bring buyers and sellers together and assist in negotiating an exchange but don't take title of the goods






40. Products that give high immediate satisfaction but may hurt consumers in the long run.






41. A pricing policy whereby a firm charges a relatively low price for a product initially as a way to reach the mass market






42. The producer uses advertising - personal selling - sales promotion - and all other promotional tools to convince wholesalers and retailers to stock and sell merchandise - pushing it through the distribution system to the stores






43. A business established or operated under an authorization to sell or distribute a company's goods or services in a particular area






44. All the individuals and organizations that want goods and services to use in producing other goods and services or to sell - rent - or supply goods to others






45. People or businesses that move products between producers and final users






46. An item priced at or below cost to draw customers into a store






47. Any information about an individual - product - or organization that's distributed to the public through the media and is not paid for or controlled by the seller






48. All the linked activities various organizations must perform to move goods and services from the source of raw materials to ultimate consumers






49. People tell other people about products they've purchased.






50. The ingredients that go into a marketing program: product - price - place - and promotion