Test your basic knowledge |

Marketing Mix

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The use of multiple modes of transportation to complete a single - long-distance movement of freight






2. The planning - implementing - and controlling of the physical flow of materials - final goods - and related information from points of origin to points of consumption to meet customer requirements at a profit.






3. Grouping two or more products together and pricing them as a unit






4. Everything from paying customers to say positive things on the Internet (ex. Twitter) to setting up multilevel selling schemes whereby consumers get commissions for directing friends to specific Web sites






5. Organizations that assist in moving goods and services from producers to businesses (B2B) and from businesses to consumers (B2C)






6. The combination of product lines offered by a manufacturer






7. Doing whatever is necessary to transfer ownership from one party to another - including providing credit - delivery - installation - etc.






8. The process used to determine profitability at various levels of sales






9. The ingredients that go into a marketing program: product - price - place - and promotion






10. Manages the flow of finished products and information to business buyers and ultimately to consumers like you and me






11. A business established or operated under an authorization to sell or distribute a company's goods or services in a particular area






12. A group of products that are physically similar or are intended for a similar market






13. Any activity that fulfills a human want or need and returns money to those who provide it






14. A manager who helps direct the activities of a whole channel and tries to avoid or solve channel conflicts






15. A name - symbol - or other device identifying a product; it is officially registered with the U.S. government and its use is legally restricted to its owner






16. Distribution that puts products into as many retail outlets as possible






17. A theoretical model of what happens to sales and profits of a product class over time. The four stages are: introductory - growth - maturity - and decline






18. A pricing strategy based on what all the other companies are doing






19. Without charge for delivery to and placing on board a carrier at a specified point; determines the point at which title for the shipment passes from vendor to purchaser






20. The want-satisfying ability - or value - that organizations add to goods or services by making them more useful or accessible to consumers than they were before. the six kinds are form - time - place - possession - information - and service






21. The route a product follows and the businesses involved in moving a product from the producer to the final consumer






22. All the linked activities various organizations must perform to move goods and services from the source of raw materials to ultimate consumers






23. People tell other people about products they've purchased.






24. Businesses selling to consumers; Business-to-Consumer Market






25. Packaging that is used by companies to promote social and political causes.






26. Relate to a persons level of income - education and employment






27. Non branded products that usually sell at a sizable discount compared to national or private-label brands






28. Products that don't carry the manufacturer's name but carry a distributor or retailer's name instead






29. The producer uses advertising - personal selling - sales promotion - and all other promotional tools to convince wholesalers and retailers to stock and sell merchandise - pushing it through the distribution system to the stores






30. Giving a limited number of dealers the exclusive right to distribute the company's products in their territories






31. Items with unique characteristics that buyers are willing to expend considerable effort to obtain






32. An item priced at or below cost to draw customers into a store






33. Advertisers pay to put their products into TV shows and movies where the audience will see them






34. Final customers don't recognize a brand at all—even though middlemen may use the brand name for identification and inventory control.






35. The management function that evaluates public attitudes - changes policies and procedures in response to the public's requests - and executes a program of action and information to earn public understanding and acceptance






36. The process of testing products among potential users






37. People or businesses that move products between producers and final users






38. The face-to-face presentation and promotion of goods and services - including the salesperson's search for new prospects and follow-up service after the sale






39. A whole set of marketing intermediaries such as brokers - agents - wholesalers - and retailers - that join together to transport and store goods in their path from producers to consumers






40. Any information about an individual - product - or organization that's distributed to the public through the media and is not paid for or controlled by the seller






41. A pricing policy whereby a firm charges a relatively low price for a product initially as a way to reach the mass market






42. Dividing the market by age - education. and income level






43. Involve sales promotional arrangements between one or more retailers or manufacturers and combine their resources to do a promotion that creates additional sales for each partner






44. Directs heavy advertising and sales promotion efforts toward consumers






45. Adding value to products by having them where people want them






46. Relatively inexpensive - frequently purchased items for which buyers exert minimal purchasing effort






47. An inventory management approach in which supplies arrive just when needed for production or resale






48. Products that give high immediate satisfaction but may hurt consumers in the long run.






49. Pricing strategy that adds a predetermined percentage to the cost of products.






50. A facility designed to meet the needs of the owner. It may be based on size - temperature control - or refrigeration