Test your basic knowledge |

Marketing Mix

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. All the individuals and organizations that want goods and services to use in producing other goods and services or to sell - rent - or supply goods to others






2. Final customers don't recognize a brand at all—even though middlemen may use the brand name for identification and inventory control.






3. Advertisers pay to put their products into TV shows and movies where the audience will see them






4. Doing whatever is necessary to transfer ownership from one party to another - including providing credit - delivery - installation - etc.






5. Manages the flow of finished products and information to business buyers and ultimately to consumers like you and me






6. Involve sales promotional arrangements between one or more retailers or manufacturers and combine their resources to do a promotion that creates additional sales for each partner






7. A facility designed to meet the needs of the owner. It may be based on size - temperature control - or refrigeration






8. Distribution that sends products to only one retail outlet in a given geographic area






9. A name - symbol - or other device identifying a product; it is officially registered with the U.S. government and its use is legally restricted to its owner






10. People tell other people about products they've purchased.






11. Grouping two or more products together and pricing them as a unit






12. The strategy by which one or more dominant firms set the pricing practices that all competitors in an industry follow






13. Distribution that puts products into as many retail outlets as possible






14. A form of market coverage whereby only a small number of all available outlets are used to expose products






15. Without charge for delivery to and placing on board a carrier at a specified point; determines the point at which title for the shipment passes from vendor to purchaser






16. Businesses selling to consumers; Business-to-Consumer Market






17. The producer uses advertising - personal selling - sales promotion - and all other promotional tools to convince wholesalers and retailers to stock and sell merchandise - pushing it through the distribution system to the stores






18. A group of products that are physically similar or are intended for a similar market






19. Pricing goods and services at price points that make the product appear less expensive than it is.






20. Adding value to products by having them where people want them






21. A pricing strategy based on what all the other companies are doing






22. Items with unique characteristics that buyers are willing to expend considerable effort to obtain






23. The route a product follows and the businesses involved in moving a product from the producer to the final consumer






24. Any information about an individual - product - or organization that's distributed to the public through the media and is not paid for or controlled by the seller






25. Products that don't carry the manufacturer's name but carry a distributor or retailer's name instead






26. People or businesses that move products between producers and final users






27. A philosophy that involves everyone in an organization in a continual effort to improve quality and achieve customer satisfaction






28. Giving a limited number of dealers the exclusive right to distribute the company's products in their territories






29. Intermediary/middlemen (wholesaler - retailer) involved in channels of distribution






30. A whole set of marketing intermediaries such as brokers - agents - wholesalers - and retailers - that join together to transport and store goods in their path from producers to consumers






31. Products is priced low to attract many customers and discourage competition






32. The area of logistics that involves bringing raw materials - packaging - other goods and services - and information from suppliers to producers






33. An item priced at or below cost to draw customers into a store






34. Costs that change according to the level or production






35. Distribution that sends products to only a preferred group of retailers in an area






36. Private companies that combine less-than carload or less-than truckload shipments from several different businesses and deliver them to their destinations; in international business - companies licensed by the U.S. Maritime Commission to handle expo






37. An inventory management approach in which supplies arrive just when needed for production or resale






38. A pricing policy whereby a firm charges a relatively low price for a product initially as a way to reach the mass market






39. A brand that has exclusive protection for both its brand name and and its design






40. Product - price - place - and promotion; 4 P's of Marketing






41. A marketing intermediary that sells to other organizations






42. Relatively inexpensive - frequently purchased items for which buyers exert minimal purchasing effort






43. Dividing the market by age - education. and income level






44. The process of finding small but profitable market segments and designing or finding products for them






45. All the linked activities various organizations must perform to move goods and services from the source of raw materials to ultimate consumers






46. The want-satisfying ability - or value - that organizations add to goods or services by making them more useful or accessible to consumers than they were before. the six kinds are form - time - place - possession - information - and service






47. A long-lasting product that can be used and depreciated for many years






48. Setting a high price when introducing a product that has little competition and will appeal to customers who like to be the first to have the latest products.






49. Organizations that assist in moving goods and services from producers to businesses (B2B) and from businesses to consumers (B2C)






50. A way of analyzing the business to identify its Strengths - Weaknesses - Opportunities and Threats