Test your basic knowledge |

Marketing Mix

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Pricing strategy that adds a predetermined percentage to the cost of products.






2. Adding value to products by having them where people want them






3. Involve sales promotional arrangements between one or more retailers or manufacturers and combine their resources to do a promotion that creates additional sales for each partner






4. A brand that has exclusive protection for both its brand name and and its design






5. A philosophy that involves everyone in an organization in a continual effort to improve quality and achieve customer satisfaction






6. Dividing the market by age - education. and income level






7. A form of market coverage whereby only a small number of all available outlets are used to expose products






8. A marketing intermediary that sells to other organizations






9. The route a product follows and the businesses involved in moving a product from the producer to the final consumer






10. Everything from paying customers to say positive things on the Internet (ex. Twitter) to setting up multilevel selling schemes whereby consumers get commissions for directing friends to specific Web sites






11. Distribution that puts products into as many retail outlets as possible






12. Products that give high immediate satisfaction but may hurt consumers in the long run.






13. A whole set of marketing intermediaries such as brokers - agents - wholesalers - and retailers - that join together to transport and store goods in their path from producers to consumers






14. The combination of promotional tools an organization uses






15. Distribution that sends products to only a preferred group of retailers in an area






16. The use of multiple modes of transportation to complete a single - long-distance movement of freight






17. A long-lasting product that can be used and depreciated for many years






18. Any information about an individual - product - or organization that's distributed to the public through the media and is not paid for or controlled by the seller






19. The face-to-face presentation and promotion of goods and services - including the salesperson's search for new prospects and follow-up service after the sale






20. Advertisers pay to put their products into TV shows and movies where the audience will see them






21. Without charge for delivery to and placing on board a carrier at a specified point; determines the point at which title for the shipment passes from vendor to purchaser






22. Giving a limited number of dealers the exclusive right to distribute the company's products in their territories






23. Costs that change according to the level or production






24. Intermediary/middlemen (wholesaler - retailer) involved in channels of distribution






25. A name - symbol - or other device identifying a product; it is officially registered with the U.S. government and its use is legally restricted to its owner






26. The process used to determine profitability at various levels of sales






27. The act of identifying any person or organization with the potential to buy a product and compiling that information in an organized manner for future use






28. Products that don't carry the manufacturer's name but carry a distributor or retailer's name instead






29. An item priced at or below cost to draw customers into a store






30. Packaging that is used by companies to promote social and political causes.






31. Doing whatever is necessary to transfer ownership from one party to another - including providing credit - delivery - installation - etc.






32. Distribution that sends products to only one retail outlet in a given geographic area






33. Marketing intermediaries who bring buyers and sellers together and assist in negotiating an exchange but don't take title of the goods






34. Non branded products that usually sell at a sizable discount compared to national or private-label brands






35. Organizations that assist in moving goods and services from producers to businesses (B2B) and from businesses to consumers (B2C)






36. The combination of product lines offered by a manufacturer






37. Directs heavy advertising and sales promotion efforts toward consumers






38. All the linked activities various organizations must perform to move goods and services from the source of raw materials to ultimate consumers






39. The strategy by which one or more dominant firms set the pricing practices that all competitors in an industry follow






40. Product - price - place - and promotion; 4 P's of Marketing






41. A pricing policy whereby a firm charges a relatively low price for a product initially as a way to reach the mass market






42. A facility designed to meet the needs of the owner. It may be based on size - temperature control - or refrigeration






43. The process of testing products among potential users






44. The producer uses advertising - personal selling - sales promotion - and all other promotional tools to convince wholesalers and retailers to stock and sell merchandise - pushing it through the distribution system to the stores






45. Products is priced low to attract many customers and discourage competition






46. Pricing goods and services at price points that make the product appear less expensive than it is.






47. Adding value by providing fast - friendly service during and after the sale and by teaching customers how to best use products over time






48. The management function that evaluates public attitudes - changes policies and procedures in response to the public's requests - and executes a program of action and information to earn public understanding and acceptance






49. The want-satisfying ability - or value - that organizations add to goods or services by making them more useful or accessible to consumers than they were before. the six kinds are form - time - place - possession - information - and service






50. A business established or operated under an authorization to sell or distribute a company's goods or services in a particular area