Test your basic knowledge |

Marketing Mix

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A whole set of marketing intermediaries such as brokers - agents - wholesalers - and retailers - that join together to transport and store goods in their path from producers to consumers






2. Extending an existing brand name to new forms - colors - sizes - ingredients - or flavors of an existing product category






3. A theoretical model of what happens to sales and profits of a product class over time. The four stages are: introductory - growth - maturity - and decline






4. The route a product follows and the businesses involved in moving a product from the producer to the final consumer






5. Costs that change according to the level or production






6. People tell other people about products they've purchased.






7. Manages the flow of finished products and information to business buyers and ultimately to consumers like you and me






8. The degree of brand loyalty in which a customer is aware that a brand exists and views the brand as an alternative purchase if their preferred brand is unavailable






9. The management function that evaluates public attitudes - changes policies and procedures in response to the public's requests - and executes a program of action and information to earn public understanding and acceptance






10. Doing whatever is necessary to transfer ownership from one party to another - including providing credit - delivery - installation - etc.






11. A pricing policy whereby a firm charges a relatively low price for a product initially as a way to reach the mass market






12. The combination of promotional tools an organization uses






13. Adding value by providing fast - friendly service during and after the sale and by teaching customers how to best use products over time






14. Without charge for delivery to and placing on board a carrier at a specified point; determines the point at which title for the shipment passes from vendor to purchaser






15. The act of identifying any person or organization with the potential to buy a product and compiling that information in an organized manner for future use






16. Pricing strategy that adds a predetermined percentage to the cost of products.






17. A facility designed to meet the needs of the owner. It may be based on size - temperature control - or refrigeration






18. An inventory management approach in which supplies arrive just when needed for production or resale






19. Grouping two or more products together and pricing them as a unit






20. Strategy in which a new product is priced high to make optimum profit while there is little competition






21. An item priced at or below cost to draw customers into a store






22. Dividing the market by age - education. and income level






23. Products is priced low to attract many customers and discourage competition






24. Items with unique characteristics that buyers are willing to expend considerable effort to obtain






25. The area of logistics that involves bringing raw materials - packaging - other goods and services - and information from suppliers to producers






26. Used when a person needs little information about a product






27. All the linked activities various organizations must perform to move goods and services from the source of raw materials to ultimate consumers






28. A long-lasting product that can be used and depreciated for many years






29. The process of finding small but profitable market segments and designing or finding products for them






30. A brand that has exclusive protection for both its brand name and and its design






31. The face-to-face presentation and promotion of goods and services - including the salesperson's search for new prospects and follow-up service after the sale






32. The planning - implementing - and controlling of the physical flow of materials - final goods - and related information from points of origin to points of consumption to meet customer requirements at a profit.






33. Advertisers pay to put their products into TV shows and movies where the audience will see them






34. Marketing intermediaries who bring buyers and sellers together and assist in negotiating an exchange but don't take title of the goods






35. The use of multiple modes of transportation to complete a single - long-distance movement of freight






36. All the individuals and organizations that want goods and services to use in producing other goods and services or to sell - rent - or supply goods to others






37. Private companies that combine less-than carload or less-than truckload shipments from several different businesses and deliver them to their destinations; in international business - companies licensed by the U.S. Maritime Commission to handle expo






38. Involve sales promotional arrangements between one or more retailers or manufacturers and combine their resources to do a promotion that creates additional sales for each partner






39. Final customers don't recognize a brand at all—even though middlemen may use the brand name for identification and inventory control.






40. Products that give high immediate satisfaction but may hurt consumers in the long run.






41. Product - price - place - and promotion; 4 P's of Marketing






42. A form of market coverage whereby only a small number of all available outlets are used to expose products






43. The ingredients that go into a marketing program: product - price - place - and promotion






44. Relate to a persons level of income - education and employment






45. Setting a high price when introducing a product that has little competition and will appeal to customers who like to be the first to have the latest products.






46. People or businesses that move products between producers and final users






47. Intermediary/middlemen (wholesaler - retailer) involved in channels of distribution






48. The producer uses advertising - personal selling - sales promotion - and all other promotional tools to convince wholesalers and retailers to stock and sell merchandise - pushing it through the distribution system to the stores






49. Packaging that is used by companies to promote social and political causes.






50. A marketing intermediary that sells to other organizations