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Marketing Mix

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Giving a limited number of dealers the exclusive right to distribute the company's products in their territories






2. Strategy in which a new product is priced high to make optimum profit while there is little competition






3. Distribution that sends products to only one retail outlet in a given geographic area






4. Items with unique characteristics that buyers are willing to expend considerable effort to obtain






5. Manages the flow of finished products and information to business buyers and ultimately to consumers like you and me






6. Extending an existing brand name to new forms - colors - sizes - ingredients - or flavors of an existing product category






7. All the individuals and organizations that want goods and services to use in producing other goods and services or to sell - rent - or supply goods to others






8. A brand that has exclusive protection for both its brand name and and its design






9. Any information about an individual - product - or organization that's distributed to the public through the media and is not paid for or controlled by the seller






10. The producer uses advertising - personal selling - sales promotion - and all other promotional tools to convince wholesalers and retailers to stock and sell merchandise - pushing it through the distribution system to the stores






11. A way of analyzing the business to identify its Strengths - Weaknesses - Opportunities and Threats






12. Grouping two or more products together and pricing them as a unit






13. Relate to a persons level of income - education and employment






14. The area of logistics that involves bringing raw materials - packaging - other goods and services - and information from suppliers to producers






15. A manager who helps direct the activities of a whole channel and tries to avoid or solve channel conflicts






16. Private companies that combine less-than carload or less-than truckload shipments from several different businesses and deliver them to their destinations; in international business - companies licensed by the U.S. Maritime Commission to handle expo






17. Businesses selling to consumers; Business-to-Consumer Market






18. Everything from paying customers to say positive things on the Internet (ex. Twitter) to setting up multilevel selling schemes whereby consumers get commissions for directing friends to specific Web sites






19. A marketing intermediary that sells to other organizations






20. The act of identifying any person or organization with the potential to buy a product and compiling that information in an organized manner for future use






21. All the linked activities various organizations must perform to move goods and services from the source of raw materials to ultimate consumers






22. Adding value by providing fast - friendly service during and after the sale and by teaching customers how to best use products over time






23. An inventory management approach in which supplies arrive just when needed for production or resale






24. Product - price - place - and promotion; 4 P's of Marketing






25. The management function that evaluates public attitudes - changes policies and procedures in response to the public's requests - and executes a program of action and information to earn public understanding and acceptance






26. Without charge for delivery to and placing on board a carrier at a specified point; determines the point at which title for the shipment passes from vendor to purchaser






27. Marketing intermediaries who bring buyers and sellers together and assist in negotiating an exchange but don't take title of the goods






28. Costs that change according to the level or production






29. A theoretical model of what happens to sales and profits of a product class over time. The four stages are: introductory - growth - maturity - and decline






30. Distribution that sends products to only a preferred group of retailers in an area






31. The route a product follows and the businesses involved in moving a product from the producer to the final consumer






32. Directs heavy advertising and sales promotion efforts toward consumers






33. A pricing strategy based on what all the other companies are doing






34. Dividing the market by age - education. and income level






35. The strategy by which one or more dominant firms set the pricing practices that all competitors in an industry follow






36. Final customers don't recognize a brand at all—even though middlemen may use the brand name for identification and inventory control.






37. A facility designed to meet the needs of the owner. It may be based on size - temperature control - or refrigeration






38. A long-lasting product that can be used and depreciated for many years






39. Products that don't carry the manufacturer's name but carry a distributor or retailer's name instead






40. Relatively inexpensive - frequently purchased items for which buyers exert minimal purchasing effort






41. A business established or operated under an authorization to sell or distribute a company's goods or services in a particular area






42. A form of market coverage whereby only a small number of all available outlets are used to expose products






43. Doing whatever is necessary to transfer ownership from one party to another - including providing credit - delivery - installation - etc.






44. A whole set of marketing intermediaries such as brokers - agents - wholesalers - and retailers - that join together to transport and store goods in their path from producers to consumers






45. Advertisers pay to put their products into TV shows and movies where the audience will see them






46. Products is priced low to attract many customers and discourage competition






47. A group of products that are physically similar or are intended for a similar market






48. Packaging that is used by companies to promote social and political causes.






49. A pricing policy whereby a firm charges a relatively low price for a product initially as a way to reach the mass market






50. Involve sales promotional arrangements between one or more retailers or manufacturers and combine their resources to do a promotion that creates additional sales for each partner







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