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Test your basic knowledge |
Marketing Mix
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Doing whatever is necessary to transfer ownership from one party to another - including providing credit - delivery - installation - etc.
publicity
possession utility
generic goods
agents/brokers
2. A way of analyzing the business to identify its Strengths - Weaknesses - Opportunities and Threats
total quality management
product placement
SWOT
skimming price strategy
3. Relate to a persons level of income - education and employment
selective distribution
socioeconomic
skimming price strategy
trademark
4. Product - price - place - and promotion; 4 P's of Marketing
break-even analysis
Marketing Mix
skimming price strategy
exclusive distribution
5. The combination of product lines offered by a manufacturer
product mix
trademark
word of mouth marketing
push strategy
6. Packaging that is used by companies to promote social and political causes.
product life cycle
selective distribution
cause packaging
private warehouse
7. The management function that evaluates public attitudes - changes policies and procedures in response to the public's requests - and executes a program of action and information to earn public understanding and acceptance
public relations
markup pricing
franchise
Competition-based pricing
8. People tell other people about products they've purchased.
channel captain
intermediaries
selective distribution
word of mouth marketing
9. Items with unique characteristics that buyers are willing to expend considerable effort to obtain
trademark
specialty products
routine decision making
marketing intermediaries
10. All the linked activities various organizations must perform to move goods and services from the source of raw materials to ultimate consumers
push strategy
generic goods
product life cycle
supply chain
11. Any activity that fulfills a human want or need and returns money to those who provide it
service
outbound logistics
product placement
line extension
12. An item priced at or below cost to draw customers into a store
channel of distribution
loss leader
Marketing Mix
marketing intermediaries
13. Manages the flow of finished products and information to business buyers and ultimately to consumers like you and me
service
personal selling
outbound logistics
product mix
14. Used when a person needs little information about a product
routine decision making
psychological pricing
utility
trademark
15. Non branded products that usually sell at a sizable discount compared to national or private-label brands
generic goods
outbound logistics
socioeconomic
push strategy
16. People or businesses that move products between producers and final users
price leadership
intermediaries
public relations
generic goods
17. Distribution that sends products to only one retail outlet in a given geographic area
push strategy
price leadership
exclusive distribution
logistics
18. Products is priced low to attract many customers and discourage competition
service
channel captain
channel of distribution
penetration pricing
19. Distribution that sends products to only a preferred group of retailers in an area
routine decision making
selective distribution
B2B Market
penetration pricing
20. Involve sales promotional arrangements between one or more retailers or manufacturers and combine their resources to do a promotion that creates additional sales for each partner
promotional tie-ins
specialty products
place utility
viral marketing
21. A business established or operated under an authorization to sell or distribute a company's goods or services in a particular area
Test Marketing
specialty products
franchise
markup pricing
22. The act of identifying any person or organization with the potential to buy a product and compiling that information in an organized manner for future use
channel of distribution
generic goods
prospecting
Bundling
23. Final customers don't recognize a brand at all—even though middlemen may use the brand name for identification and inventory control.
variable costs
Demographic segmentation
brand nonrecognition
psychological pricing
24. The use of multiple modes of transportation to complete a single - long-distance movement of freight
personal selling
pleasing products
service utility
intermodal shipping
25. Costs that change according to the level or production
agents/brokers
possession utility
intermediaries
variable costs
26. Advertisers pay to put their products into TV shows and movies where the audience will see them
channel captain
product placement
freight forwarders
total quality management
27. A whole set of marketing intermediaries such as brokers - agents - wholesalers - and retailers - that join together to transport and store goods in their path from producers to consumers
promotional tie-ins
agents/brokers
channel of distribution
psychological pricing
28. Products that give high immediate satisfaction but may hurt consumers in the long run.
promotion mix
logistics
skimming pricing
pleasing products
29. A group of products that are physically similar or are intended for a similar market
product line
trademark
break-even analysis
supply chain
30. A pricing policy whereby a firm charges a relatively low price for a product initially as a way to reach the mass market
variable costs
promotional tie-ins
penetration pricing
selective distribution
31. Businesses selling to consumers; Business-to-Consumer Market
exclusive distribution
line extension
convenience products
B2C Market
32. The degree of brand loyalty in which a customer is aware that a brand exists and views the brand as an alternative purchase if their preferred brand is unavailable
socioeconomic
brand recognition
viral marketing
wholesaler
33. The route a product follows and the businesses involved in moving a product from the producer to the final consumer
channel of distribution
generic goods
price leadership
convenience products
34. A marketing intermediary that sells to other organizations
routine decision making
wholesaler
utility
service
35. A long-lasting product that can be used and depreciated for many years
marketing mix
logistics
pleasing products
capital item
36. Extending an existing brand name to new forms - colors - sizes - ingredients - or flavors of an existing product category
logistics
line extension
B2C Market
penetration pricing
37. Any information about an individual - product - or organization that's distributed to the public through the media and is not paid for or controlled by the seller
break-even analysis
Demographic segmentation
publicity
brand nonrecognition
38. The process used to determine profitability at various levels of sales
private warehouse
break-even analysis
line extension
franchise
39. Distribution that puts products into as many retail outlets as possible
publicity
intensive distribution
channel of distribution
break-even analysis
40. Dividing the market by age - education. and income level
SWOT
Demographic segmentation
total quality management
product placement
41. Adding value by providing fast - friendly service during and after the sale and by teaching customers how to best use products over time
line extension
service utility
penetration pricing
pull strategy
42. Without charge for delivery to and placing on board a carrier at a specified point; determines the point at which title for the shipment passes from vendor to purchaser
free-on-board
loss leader
product placement
SWOT
43. Relatively inexpensive - frequently purchased items for which buyers exert minimal purchasing effort
total quality management
psychological pricing
pull strategy
convenience products
44. The area of logistics that involves bringing raw materials - packaging - other goods and services - and information from suppliers to producers
inbound logistics
service utility
cause packaging
break-even analysis
45. Organizations that assist in moving goods and services from producers to businesses (B2B) and from businesses to consumers (B2C)
outbound logistics
marketing intermediaries
exclusive distribution
selective distribution
46. A philosophy that involves everyone in an organization in a continual effort to improve quality and achieve customer satisfaction
promotional tie-ins
exclusive distribution
total quality management
Test Marketing
47. The process of finding small but profitable market segments and designing or finding products for them
personal selling
Niche Marketing
brand recognition
product mix
48. The producer uses advertising - personal selling - sales promotion - and all other promotional tools to convince wholesalers and retailers to stock and sell merchandise - pushing it through the distribution system to the stores
service utility
push strategy
penetration pricing
outbound logistics
49. Giving a limited number of dealers the exclusive right to distribute the company's products in their territories
psychological pricing
pull strategy
free-on-board
exclusive distribution
50. The strategy by which one or more dominant firms set the pricing practices that all competitors in an industry follow
possession utility
Demographic segmentation
price leadership
capital item