SUBJECTS
|
BROWSE
|
CAREER CENTER
|
POPULAR
|
JOIN
|
LOGIN
Business Skills
|
Soft Skills
|
Basic Literacy
|
Certifications
About
|
Help
|
Privacy
|
Terms
|
Email
Search
Test your basic knowledge |
Marketing Mix
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Strategy in which a new product is priced high to make optimum profit while there is little competition
skimming price strategy
specialty products
prospecting
place utility
2. Giving a limited number of dealers the exclusive right to distribute the company's products in their territories
marketing intermediaries
exclusive distribution
intensive distribution
franchise
3. A facility designed to meet the needs of the owner. It may be based on size - temperature control - or refrigeration
private warehouse
prospecting
trademark
personal selling
4. The process of finding small but profitable market segments and designing or finding products for them
franchise
Niche Marketing
pleasing products
intensive distribution
5. The combination of product lines offered by a manufacturer
push strategy
prospecting
product mix
trademark
6. Final customers don't recognize a brand at all—even though middlemen may use the brand name for identification and inventory control.
brand nonrecognition
B2C Market
pull strategy
product placement
7. A business established or operated under an authorization to sell or distribute a company's goods or services in a particular area
personal selling
publicity
franchise
inbound logistics
8. The use of multiple modes of transportation to complete a single - long-distance movement of freight
intensive distribution
break-even analysis
intermodal shipping
publicity
9. Involve sales promotional arrangements between one or more retailers or manufacturers and combine their resources to do a promotion that creates additional sales for each partner
product mix
service
variable costs
promotional tie-ins
10. Relatively inexpensive - frequently purchased items for which buyers exert minimal purchasing effort
intermodal shipping
Bundling
convenience products
private warehouse
11. Grouping two or more products together and pricing them as a unit
B2C Market
Bundling
B2B Market
selective distribution
12. A whole set of marketing intermediaries such as brokers - agents - wholesalers - and retailers - that join together to transport and store goods in their path from producers to consumers
pleasing products
channel of distribution
promotion mix
agents/brokers
13. The strategy by which one or more dominant firms set the pricing practices that all competitors in an industry follow
personal selling
price leadership
product line
variable costs
14. The route a product follows and the businesses involved in moving a product from the producer to the final consumer
possession utility
channel of distribution
pleasing products
psychological pricing
15. Relate to a persons level of income - education and employment
Bundling
socioeconomic
price leadership
viral marketing
16. A manager who helps direct the activities of a whole channel and tries to avoid or solve channel conflicts
channel captain
brand nonrecognition
product life cycle
prospecting
17. Doing whatever is necessary to transfer ownership from one party to another - including providing credit - delivery - installation - etc.
cause packaging
possession utility
Niche Marketing
inbound logistics
18. Pricing strategy that adds a predetermined percentage to the cost of products.
markup pricing
channel of distribution
public relations
specialty products
19. The process of testing products among potential users
Test Marketing
viral marketing
dealer brands
product line
20. A theoretical model of what happens to sales and profits of a product class over time. The four stages are: introductory - growth - maturity - and decline
brand recognition
product life cycle
personal selling
supply chain
21. Costs that change according to the level or production
variable costs
push strategy
product line
line extension
22. Any activity that fulfills a human want or need and returns money to those who provide it
Test Marketing
inbound logistics
service
marketing intermediaries
23. Adding value by providing fast - friendly service during and after the sale and by teaching customers how to best use products over time
wholesaler
trademark
skimming pricing
service utility
24. People or businesses that move products between producers and final users
cause packaging
place utility
intermediaries
intensive distribution
25. Pricing goods and services at price points that make the product appear less expensive than it is.
intermodal shipping
psychological pricing
selective distribution
supply chain
26. Private companies that combine less-than carload or less-than truckload shipments from several different businesses and deliver them to their destinations; in international business - companies licensed by the U.S. Maritime Commission to handle expo
intensive distribution
freight forwarders
Marketing Mix
possession utility
27. The combination of promotional tools an organization uses
penetration pricing
marketing intermediaries
price leadership
promotion mix
28. A pricing policy whereby a firm charges a relatively low price for a product initially as a way to reach the mass market
agents/brokers
channel of distribution
generic goods
penetration pricing
29. Businesses selling to consumers; Business-to-Consumer Market
B2B Market
B2C Market
loss leader
logistics
30. Everything from paying customers to say positive things on the Internet (ex. Twitter) to setting up multilevel selling schemes whereby consumers get commissions for directing friends to specific Web sites
viral marketing
markup pricing
skimming pricing
variable costs
31. Marketing intermediaries who bring buyers and sellers together and assist in negotiating an exchange but don't take title of the goods
cause packaging
push strategy
agents/brokers
pull strategy
32. Used when a person needs little information about a product
prospecting
Niche Marketing
marketing mix
routine decision making
33. Without charge for delivery to and placing on board a carrier at a specified point; determines the point at which title for the shipment passes from vendor to purchaser
viral marketing
marketing intermediaries
channel captain
free-on-board
34. A form of market coverage whereby only a small number of all available outlets are used to expose products
intermodal shipping
selective distribution
public relations
pleasing products
35. The face-to-face presentation and promotion of goods and services - including the salesperson's search for new prospects and follow-up service after the sale
convenience products
price leadership
Test Marketing
personal selling
36. Distribution that puts products into as many retail outlets as possible
logistics
channel of distribution
Test Marketing
intensive distribution
37. A name - symbol - or other device identifying a product; it is officially registered with the U.S. government and its use is legally restricted to its owner
agents/brokers
Bundling
trademark
selective distribution
38. A long-lasting product that can be used and depreciated for many years
private warehouse
capital item
Test Marketing
Bundling
39. An item priced at or below cost to draw customers into a store
just-in-time
loss leader
product placement
penetration pricing
40. An inventory management approach in which supplies arrive just when needed for production or resale
marketing mix
just-in-time
skimming price strategy
push strategy
41. Products that give high immediate satisfaction but may hurt consumers in the long run.
logistics
line extension
pleasing products
trademark
42. All the individuals and organizations that want goods and services to use in producing other goods and services or to sell - rent - or supply goods to others
Niche Marketing
cause packaging
B2B Market
penetration pricing
43. Products is priced low to attract many customers and discourage competition
outbound logistics
penetration pricing
exclusive distribution
Demographic segmentation
44. Directs heavy advertising and sales promotion efforts toward consumers
supply chain
pull strategy
capital item
Test Marketing
45. Non branded products that usually sell at a sizable discount compared to national or private-label brands
generic goods
Competition-based pricing
Marketing Mix
channel of distribution
46. Organizations that assist in moving goods and services from producers to businesses (B2B) and from businesses to consumers (B2C)
word of mouth marketing
break-even analysis
marketing intermediaries
intermodal shipping
47. Dividing the market by age - education. and income level
variable costs
routine decision making
publicity
Demographic segmentation
48. All the linked activities various organizations must perform to move goods and services from the source of raw materials to ultimate consumers
Test Marketing
capital item
selective distribution
supply chain
49. Extending an existing brand name to new forms - colors - sizes - ingredients - or flavors of an existing product category
logistics
possession utility
line extension
Test Marketing
50. The act of identifying any person or organization with the potential to buy a product and compiling that information in an organized manner for future use
prospecting
product mix
Test Marketing
agents/brokers
Sorry!:) No result found.
Can you answer 50 questions in 15 minutes?
Let me suggest you:
Browse all subjects
Browse all tests
Most popular tests
Major Subjects
Tests & Exams
AP
CLEP
DSST
GRE
SAT
GMAT
Certifications
CISSP go to https://www.isc2.org/
PMP
ITIL
RHCE
MCTS
More...
IT Skills
Android Programming
Data Modeling
Objective C Programming
Basic Python Programming
Adobe Illustrator
More...
Business Skills
Advertising Techniques
Business Accounting Basics
Business Strategy
Human Resource Management
Marketing Basics
More...
Soft Skills
Body Language
People Skills
Public Speaking
Persuasion
Job Hunting And Resumes
More...
Vocabulary
GRE Vocab
SAT Vocab
TOEFL Essential Vocab
Basic English Words For All
Global Words You Should Know
Business English
More...
Languages
AP German Vocab
AP Latin Vocab
SAT Subject Test: French
Italian Survival
Norwegian Survival
More...
Engineering
Audio Engineering
Computer Science Engineering
Aerospace Engineering
Chemical Engineering
Structural Engineering
More...
Health Sciences
Basic Nursing Skills
Health Science Language Fundamentals
Veterinary Technology Medical Language
Cardiology
Clinical Surgery
More...
English
Grammar Fundamentals
Literary And Rhetorical Vocab
Elements Of Style Vocab
Introduction To English Major
Complete Advanced Sentences
Literature
Homonyms
More...
Math
Algebra Formulas
Basic Arithmetic: Measurements
Metric Conversions
Geometric Properties
Important Math Facts
Number Sense Vocab
Business Math
More...
Other Major Subjects
Science
Economics
History
Law
Performing-arts
Cooking
Logic & Reasoning
Trivia
Browse all subjects
Browse all tests
Most popular tests