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Marketing Mix

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A name - symbol - or other device identifying a product; it is officially registered with the U.S. government and its use is legally restricted to its owner






2. Marketing intermediaries who bring buyers and sellers together and assist in negotiating an exchange but don't take title of the goods






3. Pricing goods and services at price points that make the product appear less expensive than it is.






4. Relate to a persons level of income - education and employment






5. A marketing intermediary that sells to other organizations






6. Advertisers pay to put their products into TV shows and movies where the audience will see them






7. The producer uses advertising - personal selling - sales promotion - and all other promotional tools to convince wholesalers and retailers to stock and sell merchandise - pushing it through the distribution system to the stores






8. Involve sales promotional arrangements between one or more retailers or manufacturers and combine their resources to do a promotion that creates additional sales for each partner






9. The process used to determine profitability at various levels of sales






10. Adding value by providing fast - friendly service during and after the sale and by teaching customers how to best use products over time






11. Distribution that puts products into as many retail outlets as possible






12. Items with unique characteristics that buyers are willing to expend considerable effort to obtain






13. A facility designed to meet the needs of the owner. It may be based on size - temperature control - or refrigeration






14. The management function that evaluates public attitudes - changes policies and procedures in response to the public's requests - and executes a program of action and information to earn public understanding and acceptance






15. Setting a high price when introducing a product that has little competition and will appeal to customers who like to be the first to have the latest products.






16. Organizations that assist in moving goods and services from producers to businesses (B2B) and from businesses to consumers (B2C)






17. A business established or operated under an authorization to sell or distribute a company's goods or services in a particular area






18. The planning - implementing - and controlling of the physical flow of materials - final goods - and related information from points of origin to points of consumption to meet customer requirements at a profit.






19. A whole set of marketing intermediaries such as brokers - agents - wholesalers - and retailers - that join together to transport and store goods in their path from producers to consumers






20. The combination of promotional tools an organization uses






21. Packaging that is used by companies to promote social and political causes.






22. Without charge for delivery to and placing on board a carrier at a specified point; determines the point at which title for the shipment passes from vendor to purchaser






23. The process of testing products among potential users






24. Dividing the market by age - education. and income level






25. Product - price - place - and promotion; 4 P's of Marketing






26. The face-to-face presentation and promotion of goods and services - including the salesperson's search for new prospects and follow-up service after the sale






27. Everything from paying customers to say positive things on the Internet (ex. Twitter) to setting up multilevel selling schemes whereby consumers get commissions for directing friends to specific Web sites






28. A pricing policy whereby a firm charges a relatively low price for a product initially as a way to reach the mass market






29. Any activity that fulfills a human want or need and returns money to those who provide it






30. People tell other people about products they've purchased.






31. An inventory management approach in which supplies arrive just when needed for production or resale






32. People or businesses that move products between producers and final users






33. The area of logistics that involves bringing raw materials - packaging - other goods and services - and information from suppliers to producers






34. A long-lasting product that can be used and depreciated for many years






35. Non branded products that usually sell at a sizable discount compared to national or private-label brands






36. Grouping two or more products together and pricing them as a unit






37. Final customers don't recognize a brand at all—even though middlemen may use the brand name for identification and inventory control.






38. Distribution that sends products to only one retail outlet in a given geographic area






39. All the individuals and organizations that want goods and services to use in producing other goods and services or to sell - rent - or supply goods to others






40. Distribution that sends products to only a preferred group of retailers in an area






41. The route a product follows and the businesses involved in moving a product from the producer to the final consumer






42. The process of finding small but profitable market segments and designing or finding products for them






43. A way of analyzing the business to identify its Strengths - Weaknesses - Opportunities and Threats






44. All the linked activities various organizations must perform to move goods and services from the source of raw materials to ultimate consumers






45. Manages the flow of finished products and information to business buyers and ultimately to consumers like you and me






46. Pricing strategy that adds a predetermined percentage to the cost of products.






47. A philosophy that involves everyone in an organization in a continual effort to improve quality and achieve customer satisfaction






48. A brand that has exclusive protection for both its brand name and and its design






49. A group of products that are physically similar or are intended for a similar market






50. The strategy by which one or more dominant firms set the pricing practices that all competitors in an industry follow







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