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Test your basic knowledge |
Marketing Mix
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Setting a high price when introducing a product that has little competition and will appeal to customers who like to be the first to have the latest products.
intermodal shipping
dealer brands
service utility
skimming pricing
2. The planning - implementing - and controlling of the physical flow of materials - final goods - and related information from points of origin to points of consumption to meet customer requirements at a profit.
marketing intermediaries
logistics
franchise
dealer brands
3. Final customers don't recognize a brand at all—even though middlemen may use the brand name for identification and inventory control.
Marketing Mix
brand nonrecognition
prospecting
penetration pricing
4. An inventory management approach in which supplies arrive just when needed for production or resale
Niche Marketing
skimming pricing
Demographic segmentation
just-in-time
5. Giving a limited number of dealers the exclusive right to distribute the company's products in their territories
B2B Market
exclusive distribution
product life cycle
product line
6. The process used to determine profitability at various levels of sales
public relations
freight forwarders
intensive distribution
break-even analysis
7. The producer uses advertising - personal selling - sales promotion - and all other promotional tools to convince wholesalers and retailers to stock and sell merchandise - pushing it through the distribution system to the stores
agents/brokers
markup pricing
push strategy
word of mouth marketing
8. The combination of product lines offered by a manufacturer
routine decision making
Marketing Mix
exclusive distribution
product mix
9. Strategy in which a new product is priced high to make optimum profit while there is little competition
inbound logistics
line extension
break-even analysis
skimming price strategy
10. Distribution that puts products into as many retail outlets as possible
logistics
trademark
intensive distribution
capital item
11. Non branded products that usually sell at a sizable discount compared to national or private-label brands
free-on-board
generic goods
inbound logistics
selective distribution
12. A group of products that are physically similar or are intended for a similar market
product line
just-in-time
viral marketing
total quality management
13. The want-satisfying ability - or value - that organizations add to goods or services by making them more useful or accessible to consumers than they were before. the six kinds are form - time - place - possession - information - and service
dealer brands
word of mouth marketing
marketing mix
utility
14. A marketing intermediary that sells to other organizations
channel captain
wholesaler
socioeconomic
prospecting
15. Pricing strategy that adds a predetermined percentage to the cost of products.
public relations
selective distribution
trademark
markup pricing
16. A philosophy that involves everyone in an organization in a continual effort to improve quality and achieve customer satisfaction
total quality management
product life cycle
line extension
promotion mix
17. A way of analyzing the business to identify its Strengths - Weaknesses - Opportunities and Threats
SWOT
place utility
price leadership
B2B Market
18. A brand that has exclusive protection for both its brand name and and its design
trademark
channel of distribution
variable costs
promotional tie-ins
19. The process of testing products among potential users
just-in-time
inbound logistics
Test Marketing
logistics
20. The act of identifying any person or organization with the potential to buy a product and compiling that information in an organized manner for future use
channel of distribution
place utility
B2B Market
prospecting
21. All the linked activities various organizations must perform to move goods and services from the source of raw materials to ultimate consumers
exclusive distribution
trademark
supply chain
Bundling
22. An item priced at or below cost to draw customers into a store
trademark
break-even analysis
agents/brokers
loss leader
23. The management function that evaluates public attitudes - changes policies and procedures in response to the public's requests - and executes a program of action and information to earn public understanding and acceptance
marketing intermediaries
publicity
total quality management
public relations
24. Without charge for delivery to and placing on board a carrier at a specified point; determines the point at which title for the shipment passes from vendor to purchaser
product placement
franchise
indirect distribution
free-on-board
25. A pricing strategy based on what all the other companies are doing
Niche Marketing
intensive distribution
Competition-based pricing
agents/brokers
26. A whole set of marketing intermediaries such as brokers - agents - wholesalers - and retailers - that join together to transport and store goods in their path from producers to consumers
Competition-based pricing
channel captain
line extension
channel of distribution
27. Manages the flow of finished products and information to business buyers and ultimately to consumers like you and me
wholesaler
outbound logistics
break-even analysis
Competition-based pricing
28. The strategy by which one or more dominant firms set the pricing practices that all competitors in an industry follow
psychological pricing
brand recognition
price leadership
marketing intermediaries
29. Doing whatever is necessary to transfer ownership from one party to another - including providing credit - delivery - installation - etc.
possession utility
publicity
personal selling
socioeconomic
30. Items with unique characteristics that buyers are willing to expend considerable effort to obtain
specialty products
price leadership
utility
possession utility
31. Any information about an individual - product - or organization that's distributed to the public through the media and is not paid for or controlled by the seller
pull strategy
Demographic segmentation
publicity
socioeconomic
32. Grouping two or more products together and pricing them as a unit
Bundling
channel of distribution
cause packaging
convenience products
33. The route a product follows and the businesses involved in moving a product from the producer to the final consumer
channel of distribution
marketing mix
pleasing products
penetration pricing
34. A pricing policy whereby a firm charges a relatively low price for a product initially as a way to reach the mass market
exclusive distribution
penetration pricing
trademark
product line
35. People or businesses that move products between producers and final users
Bundling
channel of distribution
service utility
intermediaries
36. Packaging that is used by companies to promote social and political causes.
Marketing Mix
cause packaging
product line
franchise
37. Products that don't carry the manufacturer's name but carry a distributor or retailer's name instead
push strategy
product mix
trademark
dealer brands
38. A form of market coverage whereby only a small number of all available outlets are used to expose products
selective distribution
word of mouth marketing
line extension
viral marketing
39. Dividing the market by age - education. and income level
penetration pricing
dealer brands
push strategy
Demographic segmentation
40. Private companies that combine less-than carload or less-than truckload shipments from several different businesses and deliver them to their destinations; in international business - companies licensed by the U.S. Maritime Commission to handle expo
trademark
freight forwarders
price leadership
exclusive distribution
41. Product - price - place - and promotion; 4 P's of Marketing
place utility
product life cycle
intermediaries
Marketing Mix
42. A business established or operated under an authorization to sell or distribute a company's goods or services in a particular area
Bundling
channel of distribution
supply chain
franchise
43. Pricing goods and services at price points that make the product appear less expensive than it is.
psychological pricing
selective distribution
freight forwarders
possession utility
44. The process of finding small but profitable market segments and designing or finding products for them
brand nonrecognition
selective distribution
product line
Niche Marketing
45. The area of logistics that involves bringing raw materials - packaging - other goods and services - and information from suppliers to producers
inbound logistics
brand nonrecognition
private warehouse
free-on-board
46. Marketing intermediaries who bring buyers and sellers together and assist in negotiating an exchange but don't take title of the goods
selective distribution
convenience products
agents/brokers
pull strategy
47. People tell other people about products they've purchased.
indirect distribution
channel of distribution
word of mouth marketing
socioeconomic
48. Everything from paying customers to say positive things on the Internet (ex. Twitter) to setting up multilevel selling schemes whereby consumers get commissions for directing friends to specific Web sites
B2B Market
viral marketing
routine decision making
loss leader
49. A facility designed to meet the needs of the owner. It may be based on size - temperature control - or refrigeration
line extension
brand nonrecognition
private warehouse
routine decision making
50. Relatively inexpensive - frequently purchased items for which buyers exert minimal purchasing effort
supply chain
penetration pricing
convenience products
brand recognition