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Test your basic knowledge |
Marketing Mix
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The use of multiple modes of transportation to complete a single - long-distance movement of freight
intermodal shipping
cause packaging
Niche Marketing
intensive distribution
2. The process of finding small but profitable market segments and designing or finding products for them
pull strategy
Niche Marketing
marketing mix
selective distribution
3. Grouping two or more products together and pricing them as a unit
Test Marketing
SWOT
push strategy
Bundling
4. Adding value by providing fast - friendly service during and after the sale and by teaching customers how to best use products over time
free-on-board
dealer brands
selective distribution
service utility
5. The planning - implementing - and controlling of the physical flow of materials - final goods - and related information from points of origin to points of consumption to meet customer requirements at a profit.
supply chain
logistics
viral marketing
Bundling
6. The route a product follows and the businesses involved in moving a product from the producer to the final consumer
intensive distribution
channel of distribution
Test Marketing
word of mouth marketing
7. Businesses selling to consumers; Business-to-Consumer Market
socioeconomic
B2C Market
indirect distribution
routine decision making
8. An item priced at or below cost to draw customers into a store
total quality management
intermodal shipping
loss leader
pull strategy
9. A name - symbol - or other device identifying a product; it is officially registered with the U.S. government and its use is legally restricted to its owner
convenience products
trademark
freight forwarders
total quality management
10. The management function that evaluates public attitudes - changes policies and procedures in response to the public's requests - and executes a program of action and information to earn public understanding and acceptance
public relations
marketing mix
Bundling
trademark
11. The ingredients that go into a marketing program: product - price - place - and promotion
convenience products
cause packaging
marketing mix
selective distribution
12. The act of identifying any person or organization with the potential to buy a product and compiling that information in an organized manner for future use
psychological pricing
selective distribution
private warehouse
prospecting
13. A whole set of marketing intermediaries such as brokers - agents - wholesalers - and retailers - that join together to transport and store goods in their path from producers to consumers
brand recognition
channel of distribution
promotion mix
cause packaging
14. Dividing the market by age - education. and income level
word of mouth marketing
B2B Market
Demographic segmentation
intermediaries
15. Any activity that fulfills a human want or need and returns money to those who provide it
prospecting
franchise
service
viral marketing
16. A pricing strategy based on what all the other companies are doing
Demographic segmentation
Competition-based pricing
price leadership
service
17. People tell other people about products they've purchased.
word of mouth marketing
pull strategy
publicity
public relations
18. A brand that has exclusive protection for both its brand name and and its design
supply chain
service
Niche Marketing
trademark
19. Adding value to products by having them where people want them
selective distribution
place utility
socioeconomic
Demographic segmentation
20. The producer uses advertising - personal selling - sales promotion - and all other promotional tools to convince wholesalers and retailers to stock and sell merchandise - pushing it through the distribution system to the stores
push strategy
Competition-based pricing
channel of distribution
break-even analysis
21. Products is priced low to attract many customers and discourage competition
penetration pricing
product life cycle
indirect distribution
place utility
22. Involve sales promotional arrangements between one or more retailers or manufacturers and combine their resources to do a promotion that creates additional sales for each partner
dealer brands
promotional tie-ins
generic goods
promotion mix
23. Pricing goods and services at price points that make the product appear less expensive than it is.
price leadership
wholesaler
marketing intermediaries
psychological pricing
24. Strategy in which a new product is priced high to make optimum profit while there is little competition
skimming price strategy
trademark
pleasing products
push strategy
25. A long-lasting product that can be used and depreciated for many years
promotional tie-ins
pull strategy
capital item
product line
26. All the individuals and organizations that want goods and services to use in producing other goods and services or to sell - rent - or supply goods to others
marketing intermediaries
selective distribution
skimming pricing
B2B Market
27. Distribution that sends products to only a preferred group of retailers in an area
just-in-time
brand recognition
selective distribution
outbound logistics
28. Intermediary/middlemen (wholesaler - retailer) involved in channels of distribution
place utility
Demographic segmentation
indirect distribution
word of mouth marketing
29. A form of market coverage whereby only a small number of all available outlets are used to expose products
cause packaging
selective distribution
franchise
Marketing Mix
30. People or businesses that move products between producers and final users
product line
psychological pricing
socioeconomic
intermediaries
31. Marketing intermediaries who bring buyers and sellers together and assist in negotiating an exchange but don't take title of the goods
socioeconomic
markup pricing
agents/brokers
freight forwarders
32. The process of testing products among potential users
Test Marketing
wholesaler
Marketing Mix
inbound logistics
33. Final customers don't recognize a brand at all—even though middlemen may use the brand name for identification and inventory control.
brand nonrecognition
agents/brokers
prospecting
push strategy
34. A business established or operated under an authorization to sell or distribute a company's goods or services in a particular area
channel captain
channel of distribution
skimming price strategy
franchise
35. A manager who helps direct the activities of a whole channel and tries to avoid or solve channel conflicts
socioeconomic
cause packaging
B2B Market
channel captain
36. All the linked activities various organizations must perform to move goods and services from the source of raw materials to ultimate consumers
channel captain
psychological pricing
channel of distribution
supply chain
37. Without charge for delivery to and placing on board a carrier at a specified point; determines the point at which title for the shipment passes from vendor to purchaser
B2C Market
selective distribution
free-on-board
pleasing products
38. Manages the flow of finished products and information to business buyers and ultimately to consumers like you and me
outbound logistics
brand nonrecognition
cause packaging
franchise
39. A pricing policy whereby a firm charges a relatively low price for a product initially as a way to reach the mass market
capital item
penetration pricing
free-on-board
specialty products
40. Packaging that is used by companies to promote social and political causes.
intermodal shipping
cause packaging
service
promotional tie-ins
41. Extending an existing brand name to new forms - colors - sizes - ingredients - or flavors of an existing product category
B2B Market
pleasing products
line extension
price leadership
42. Directs heavy advertising and sales promotion efforts toward consumers
channel captain
total quality management
routine decision making
pull strategy
43. Distribution that puts products into as many retail outlets as possible
Bundling
loss leader
intensive distribution
supply chain
44. A way of analyzing the business to identify its Strengths - Weaknesses - Opportunities and Threats
SWOT
Competition-based pricing
trademark
capital item
45. A marketing intermediary that sells to other organizations
prospecting
wholesaler
selective distribution
convenience products
46. A theoretical model of what happens to sales and profits of a product class over time. The four stages are: introductory - growth - maturity - and decline
publicity
penetration pricing
selective distribution
product life cycle
47. Setting a high price when introducing a product that has little competition and will appeal to customers who like to be the first to have the latest products.
service utility
skimming pricing
indirect distribution
channel of distribution
48. Relatively inexpensive - frequently purchased items for which buyers exert minimal purchasing effort
selective distribution
convenience products
marketing mix
Niche Marketing
49. Pricing strategy that adds a predetermined percentage to the cost of products.
dealer brands
agents/brokers
socioeconomic
markup pricing
50. Relate to a persons level of income - education and employment
loss leader
Niche Marketing
specialty products
socioeconomic