Test your basic knowledge |

Marketing Mix

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Doing whatever is necessary to transfer ownership from one party to another - including providing credit - delivery - installation - etc.






2. A form of market coverage whereby only a small number of all available outlets are used to expose products






3. People tell other people about products they've purchased.






4. The route a product follows and the businesses involved in moving a product from the producer to the final consumer






5. Products that give high immediate satisfaction but may hurt consumers in the long run.






6. Any activity that fulfills a human want or need and returns money to those who provide it






7. Involve sales promotional arrangements between one or more retailers or manufacturers and combine their resources to do a promotion that creates additional sales for each partner






8. Setting a high price when introducing a product that has little competition and will appeal to customers who like to be the first to have the latest products.






9. An inventory management approach in which supplies arrive just when needed for production or resale






10. A way of analyzing the business to identify its Strengths - Weaknesses - Opportunities and Threats






11. People or businesses that move products between producers and final users






12. Everything from paying customers to say positive things on the Internet (ex. Twitter) to setting up multilevel selling schemes whereby consumers get commissions for directing friends to specific Web sites






13. The planning - implementing - and controlling of the physical flow of materials - final goods - and related information from points of origin to points of consumption to meet customer requirements at a profit.






14. Final customers don't recognize a brand at all—even though middlemen may use the brand name for identification and inventory control.






15. Extending an existing brand name to new forms - colors - sizes - ingredients - or flavors of an existing product category






16. The area of logistics that involves bringing raw materials - packaging - other goods and services - and information from suppliers to producers






17. Grouping two or more products together and pricing them as a unit






18. The producer uses advertising - personal selling - sales promotion - and all other promotional tools to convince wholesalers and retailers to stock and sell merchandise - pushing it through the distribution system to the stores






19. Adding value to products by having them where people want them






20. Products that don't carry the manufacturer's name but carry a distributor or retailer's name instead






21. A manager who helps direct the activities of a whole channel and tries to avoid or solve channel conflicts






22. Marketing intermediaries who bring buyers and sellers together and assist in negotiating an exchange but don't take title of the goods






23. All the linked activities various organizations must perform to move goods and services from the source of raw materials to ultimate consumers






24. The combination of product lines offered by a manufacturer






25. Directs heavy advertising and sales promotion efforts toward consumers






26. Relate to a persons level of income - education and employment






27. A pricing strategy based on what all the other companies are doing






28. Without charge for delivery to and placing on board a carrier at a specified point; determines the point at which title for the shipment passes from vendor to purchaser






29. Product - price - place - and promotion; 4 P's of Marketing






30. The process of testing products among potential users






31. A marketing intermediary that sells to other organizations






32. Advertisers pay to put their products into TV shows and movies where the audience will see them






33. A facility designed to meet the needs of the owner. It may be based on size - temperature control - or refrigeration






34. Organizations that assist in moving goods and services from producers to businesses (B2B) and from businesses to consumers (B2C)






35. A theoretical model of what happens to sales and profits of a product class over time. The four stages are: introductory - growth - maturity - and decline






36. Products is priced low to attract many customers and discourage competition






37. Any information about an individual - product - or organization that's distributed to the public through the media and is not paid for or controlled by the seller






38. A whole set of marketing intermediaries such as brokers - agents - wholesalers - and retailers - that join together to transport and store goods in their path from producers to consumers






39. The face-to-face presentation and promotion of goods and services - including the salesperson's search for new prospects and follow-up service after the sale






40. A group of products that are physically similar or are intended for a similar market






41. The combination of promotional tools an organization uses






42. A philosophy that involves everyone in an organization in a continual effort to improve quality and achieve customer satisfaction






43. A name - symbol - or other device identifying a product; it is officially registered with the U.S. government and its use is legally restricted to its owner






44. The process of finding small but profitable market segments and designing or finding products for them






45. The strategy by which one or more dominant firms set the pricing practices that all competitors in an industry follow






46. Dividing the market by age - education. and income level






47. Used when a person needs little information about a product






48. All the individuals and organizations that want goods and services to use in producing other goods and services or to sell - rent - or supply goods to others






49. Manages the flow of finished products and information to business buyers and ultimately to consumers like you and me






50. Relatively inexpensive - frequently purchased items for which buyers exert minimal purchasing effort