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Test your basic knowledge |
Marketing Mix
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The use of multiple modes of transportation to complete a single - long-distance movement of freight
channel of distribution
free-on-board
intermodal shipping
dealer brands
2. The planning - implementing - and controlling of the physical flow of materials - final goods - and related information from points of origin to points of consumption to meet customer requirements at a profit.
logistics
word of mouth marketing
intensive distribution
penetration pricing
3. Grouping two or more products together and pricing them as a unit
viral marketing
Marketing Mix
Bundling
place utility
4. Everything from paying customers to say positive things on the Internet (ex. Twitter) to setting up multilevel selling schemes whereby consumers get commissions for directing friends to specific Web sites
promotional tie-ins
trademark
viral marketing
channel of distribution
5. Organizations that assist in moving goods and services from producers to businesses (B2B) and from businesses to consumers (B2C)
selective distribution
public relations
intermediaries
marketing intermediaries
6. The combination of product lines offered by a manufacturer
penetration pricing
product mix
word of mouth marketing
personal selling
7. Doing whatever is necessary to transfer ownership from one party to another - including providing credit - delivery - installation - etc.
personal selling
pleasing products
possession utility
service utility
8. The process used to determine profitability at various levels of sales
pleasing products
service utility
marketing mix
break-even analysis
9. The ingredients that go into a marketing program: product - price - place - and promotion
Test Marketing
promotional tie-ins
skimming pricing
marketing mix
10. Manages the flow of finished products and information to business buyers and ultimately to consumers like you and me
personal selling
outbound logistics
convenience products
socioeconomic
11. A business established or operated under an authorization to sell or distribute a company's goods or services in a particular area
wholesaler
logistics
franchise
channel of distribution
12. A group of products that are physically similar or are intended for a similar market
product line
service utility
channel of distribution
marketing mix
13. Any activity that fulfills a human want or need and returns money to those who provide it
loss leader
channel of distribution
service
place utility
14. A manager who helps direct the activities of a whole channel and tries to avoid or solve channel conflicts
private warehouse
intermediaries
channel captain
dealer brands
15. A name - symbol - or other device identifying a product; it is officially registered with the U.S. government and its use is legally restricted to its owner
Competition-based pricing
trademark
line extension
exclusive distribution
16. Distribution that puts products into as many retail outlets as possible
place utility
intensive distribution
exclusive distribution
capital item
17. A theoretical model of what happens to sales and profits of a product class over time. The four stages are: introductory - growth - maturity - and decline
Competition-based pricing
B2B Market
product life cycle
franchise
18. A pricing strategy based on what all the other companies are doing
agents/brokers
Bundling
product mix
Competition-based pricing
19. Without charge for delivery to and placing on board a carrier at a specified point; determines the point at which title for the shipment passes from vendor to purchaser
publicity
free-on-board
Niche Marketing
marketing intermediaries
20. The want-satisfying ability - or value - that organizations add to goods or services by making them more useful or accessible to consumers than they were before. the six kinds are form - time - place - possession - information - and service
utility
possession utility
skimming price strategy
prospecting
21. The route a product follows and the businesses involved in moving a product from the producer to the final consumer
pull strategy
channel of distribution
service
utility
22. All the linked activities various organizations must perform to move goods and services from the source of raw materials to ultimate consumers
pleasing products
supply chain
possession utility
marketing mix
23. People tell other people about products they've purchased.
pleasing products
SWOT
trademark
word of mouth marketing
24. Businesses selling to consumers; Business-to-Consumer Market
penetration pricing
brand recognition
B2C Market
selective distribution
25. Packaging that is used by companies to promote social and political causes.
possession utility
service utility
cause packaging
variable costs
26. Relate to a persons level of income - education and employment
push strategy
socioeconomic
channel of distribution
convenience products
27. Non branded products that usually sell at a sizable discount compared to national or private-label brands
outbound logistics
exclusive distribution
generic goods
skimming price strategy
28. Products that don't carry the manufacturer's name but carry a distributor or retailer's name instead
brand recognition
dealer brands
personal selling
selective distribution
29. The producer uses advertising - personal selling - sales promotion - and all other promotional tools to convince wholesalers and retailers to stock and sell merchandise - pushing it through the distribution system to the stores
push strategy
channel of distribution
prospecting
variable costs
30. Giving a limited number of dealers the exclusive right to distribute the company's products in their territories
promotional tie-ins
exclusive distribution
pull strategy
penetration pricing
31. Items with unique characteristics that buyers are willing to expend considerable effort to obtain
specialty products
generic goods
marketing mix
just-in-time
32. An item priced at or below cost to draw customers into a store
pull strategy
supply chain
Test Marketing
loss leader
33. Advertisers pay to put their products into TV shows and movies where the audience will see them
product placement
franchise
agents/brokers
possession utility
34. Final customers don't recognize a brand at all—even though middlemen may use the brand name for identification and inventory control.
wholesaler
promotion mix
brand nonrecognition
product line
35. The management function that evaluates public attitudes - changes policies and procedures in response to the public's requests - and executes a program of action and information to earn public understanding and acceptance
public relations
break-even analysis
trademark
brand nonrecognition
36. The process of testing products among potential users
B2B Market
convenience products
intermediaries
Test Marketing
37. People or businesses that move products between producers and final users
capital item
public relations
service
intermediaries
38. The face-to-face presentation and promotion of goods and services - including the salesperson's search for new prospects and follow-up service after the sale
prospecting
SWOT
personal selling
possession utility
39. A whole set of marketing intermediaries such as brokers - agents - wholesalers - and retailers - that join together to transport and store goods in their path from producers to consumers
inbound logistics
channel of distribution
selective distribution
SWOT
40. Any information about an individual - product - or organization that's distributed to the public through the media and is not paid for or controlled by the seller
free-on-board
skimming pricing
marketing mix
publicity
41. A pricing policy whereby a firm charges a relatively low price for a product initially as a way to reach the mass market
promotion mix
penetration pricing
personal selling
prospecting
42. Dividing the market by age - education. and income level
just-in-time
generic goods
wholesaler
Demographic segmentation
43. Involve sales promotional arrangements between one or more retailers or manufacturers and combine their resources to do a promotion that creates additional sales for each partner
pleasing products
freight forwarders
promotional tie-ins
service utility
44. Directs heavy advertising and sales promotion efforts toward consumers
pull strategy
capital item
intermodal shipping
socioeconomic
45. Adding value to products by having them where people want them
place utility
Marketing Mix
cause packaging
variable costs
46. Relatively inexpensive - frequently purchased items for which buyers exert minimal purchasing effort
viral marketing
trademark
Marketing Mix
convenience products
47. An inventory management approach in which supplies arrive just when needed for production or resale
total quality management
inbound logistics
just-in-time
product life cycle
48. Products that give high immediate satisfaction but may hurt consumers in the long run.
pleasing products
selective distribution
brand recognition
skimming pricing
49. Pricing strategy that adds a predetermined percentage to the cost of products.
penetration pricing
place utility
selective distribution
markup pricing
50. A facility designed to meet the needs of the owner. It may be based on size - temperature control - or refrigeration
trademark
prospecting
SWOT
private warehouse