Test your basic knowledge |

Marketing Mix

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Distribution that sends products to only a preferred group of retailers in an area






2. A way of analyzing the business to identify its Strengths - Weaknesses - Opportunities and Threats






3. Without charge for delivery to and placing on board a carrier at a specified point; determines the point at which title for the shipment passes from vendor to purchaser






4. Any activity that fulfills a human want or need and returns money to those who provide it






5. Distribution that puts products into as many retail outlets as possible






6. Directs heavy advertising and sales promotion efforts toward consumers






7. Grouping two or more products together and pricing them as a unit






8. The want-satisfying ability - or value - that organizations add to goods or services by making them more useful or accessible to consumers than they were before. the six kinds are form - time - place - possession - information - and service






9. The management function that evaluates public attitudes - changes policies and procedures in response to the public's requests - and executes a program of action and information to earn public understanding and acceptance






10. A facility designed to meet the needs of the owner. It may be based on size - temperature control - or refrigeration






11. The combination of promotional tools an organization uses






12. A pricing policy whereby a firm charges a relatively low price for a product initially as a way to reach the mass market






13. Products is priced low to attract many customers and discourage competition






14. All the individuals and organizations that want goods and services to use in producing other goods and services or to sell - rent - or supply goods to others






15. Pricing strategy that adds a predetermined percentage to the cost of products.






16. Giving a limited number of dealers the exclusive right to distribute the company's products in their territories






17. A long-lasting product that can be used and depreciated for many years






18. Intermediary/middlemen (wholesaler - retailer) involved in channels of distribution






19. The route a product follows and the businesses involved in moving a product from the producer to the final consumer






20. Extending an existing brand name to new forms - colors - sizes - ingredients - or flavors of an existing product category






21. Involve sales promotional arrangements between one or more retailers or manufacturers and combine their resources to do a promotion that creates additional sales for each partner






22. People tell other people about products they've purchased.






23. Non branded products that usually sell at a sizable discount compared to national or private-label brands






24. Final customers don't recognize a brand at all—even though middlemen may use the brand name for identification and inventory control.






25. The act of identifying any person or organization with the potential to buy a product and compiling that information in an organized manner for future use






26. The process used to determine profitability at various levels of sales






27. Packaging that is used by companies to promote social and political causes.






28. Manages the flow of finished products and information to business buyers and ultimately to consumers like you and me






29. A form of market coverage whereby only a small number of all available outlets are used to expose products






30. The strategy by which one or more dominant firms set the pricing practices that all competitors in an industry follow






31. A theoretical model of what happens to sales and profits of a product class over time. The four stages are: introductory - growth - maturity - and decline






32. Distribution that sends products to only one retail outlet in a given geographic area






33. Advertisers pay to put their products into TV shows and movies where the audience will see them






34. Setting a high price when introducing a product that has little competition and will appeal to customers who like to be the first to have the latest products.






35. Strategy in which a new product is priced high to make optimum profit while there is little competition






36. Everything from paying customers to say positive things on the Internet (ex. Twitter) to setting up multilevel selling schemes whereby consumers get commissions for directing friends to specific Web sites






37. Private companies that combine less-than carload or less-than truckload shipments from several different businesses and deliver them to their destinations; in international business - companies licensed by the U.S. Maritime Commission to handle expo






38. A brand that has exclusive protection for both its brand name and and its design






39. Businesses selling to consumers; Business-to-Consumer Market






40. All the linked activities various organizations must perform to move goods and services from the source of raw materials to ultimate consumers






41. The process of finding small but profitable market segments and designing or finding products for them






42. An item priced at or below cost to draw customers into a store






43. Relate to a persons level of income - education and employment






44. Any information about an individual - product - or organization that's distributed to the public through the media and is not paid for or controlled by the seller






45. The combination of product lines offered by a manufacturer






46. The planning - implementing - and controlling of the physical flow of materials - final goods - and related information from points of origin to points of consumption to meet customer requirements at a profit.






47. The degree of brand loyalty in which a customer is aware that a brand exists and views the brand as an alternative purchase if their preferred brand is unavailable






48. Dividing the market by age - education. and income level






49. Organizations that assist in moving goods and services from producers to businesses (B2B) and from businesses to consumers (B2C)






50. Used when a person needs little information about a product