Test your basic knowledge |

Marketing Mix

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The combination of product lines offered by a manufacturer






2. Organizations that assist in moving goods and services from producers to businesses (B2B) and from businesses to consumers (B2C)






3. All the linked activities various organizations must perform to move goods and services from the source of raw materials to ultimate consumers






4. Packaging that is used by companies to promote social and political causes.






5. Manages the flow of finished products and information to business buyers and ultimately to consumers like you and me






6. Pricing strategy that adds a predetermined percentage to the cost of products.






7. The use of multiple modes of transportation to complete a single - long-distance movement of freight






8. The strategy by which one or more dominant firms set the pricing practices that all competitors in an industry follow






9. The combination of promotional tools an organization uses






10. People or businesses that move products between producers and final users






11. A marketing intermediary that sells to other organizations






12. Any activity that fulfills a human want or need and returns money to those who provide it






13. Doing whatever is necessary to transfer ownership from one party to another - including providing credit - delivery - installation - etc.






14. Distribution that sends products to only a preferred group of retailers in an area






15. Products is priced low to attract many customers and discourage competition






16. Final customers don't recognize a brand at all—even though middlemen may use the brand name for identification and inventory control.






17. Everything from paying customers to say positive things on the Internet (ex. Twitter) to setting up multilevel selling schemes whereby consumers get commissions for directing friends to specific Web sites






18. Businesses selling to consumers; Business-to-Consumer Market






19. Items with unique characteristics that buyers are willing to expend considerable effort to obtain






20. Involve sales promotional arrangements between one or more retailers or manufacturers and combine their resources to do a promotion that creates additional sales for each partner






21. Strategy in which a new product is priced high to make optimum profit while there is little competition






22. All the individuals and organizations that want goods and services to use in producing other goods and services or to sell - rent - or supply goods to others






23. Adding value to products by having them where people want them






24. An item priced at or below cost to draw customers into a store






25. Distribution that puts products into as many retail outlets as possible






26. A business established or operated under an authorization to sell or distribute a company's goods or services in a particular area






27. Without charge for delivery to and placing on board a carrier at a specified point; determines the point at which title for the shipment passes from vendor to purchaser






28. A brand that has exclusive protection for both its brand name and and its design






29. Giving a limited number of dealers the exclusive right to distribute the company's products in their territories






30. Non branded products that usually sell at a sizable discount compared to national or private-label brands






31. Distribution that sends products to only one retail outlet in a given geographic area






32. The want-satisfying ability - or value - that organizations add to goods or services by making them more useful or accessible to consumers than they were before. the six kinds are form - time - place - possession - information - and service






33. A manager who helps direct the activities of a whole channel and tries to avoid or solve channel conflicts






34. Advertisers pay to put their products into TV shows and movies where the audience will see them






35. The route a product follows and the businesses involved in moving a product from the producer to the final consumer






36. Products that give high immediate satisfaction but may hurt consumers in the long run.






37. The process of finding small but profitable market segments and designing or finding products for them






38. The process of testing products among potential users






39. The face-to-face presentation and promotion of goods and services - including the salesperson's search for new prospects and follow-up service after the sale






40. Adding value by providing fast - friendly service during and after the sale and by teaching customers how to best use products over time






41. Dividing the market by age - education. and income level






42. The ingredients that go into a marketing program: product - price - place - and promotion






43. A group of products that are physically similar or are intended for a similar market






44. A pricing policy whereby a firm charges a relatively low price for a product initially as a way to reach the mass market






45. The degree of brand loyalty in which a customer is aware that a brand exists and views the brand as an alternative purchase if their preferred brand is unavailable






46. Intermediary/middlemen (wholesaler - retailer) involved in channels of distribution






47. A name - symbol - or other device identifying a product; it is officially registered with the U.S. government and its use is legally restricted to its owner






48. Setting a high price when introducing a product that has little competition and will appeal to customers who like to be the first to have the latest products.






49. The area of logistics that involves bringing raw materials - packaging - other goods and services - and information from suppliers to producers






50. Products that don't carry the manufacturer's name but carry a distributor or retailer's name instead