Test your basic knowledge |

Marketing Mix

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The process used to determine profitability at various levels of sales






2. A name - symbol - or other device identifying a product; it is officially registered with the U.S. government and its use is legally restricted to its owner






3. Organizations that assist in moving goods and services from producers to businesses (B2B) and from businesses to consumers (B2C)






4. A business established or operated under an authorization to sell or distribute a company's goods or services in a particular area






5. Any information about an individual - product - or organization that's distributed to the public through the media and is not paid for or controlled by the seller






6. Adding value to products by having them where people want them






7. The want-satisfying ability - or value - that organizations add to goods or services by making them more useful or accessible to consumers than they were before. the six kinds are form - time - place - possession - information - and service






8. The area of logistics that involves bringing raw materials - packaging - other goods and services - and information from suppliers to producers






9. Product - price - place - and promotion; 4 P's of Marketing






10. Products that don't carry the manufacturer's name but carry a distributor or retailer's name instead






11. Intermediary/middlemen (wholesaler - retailer) involved in channels of distribution






12. A pricing strategy based on what all the other companies are doing






13. The act of identifying any person or organization with the potential to buy a product and compiling that information in an organized manner for future use






14. A marketing intermediary that sells to other organizations






15. The combination of product lines offered by a manufacturer






16. Involve sales promotional arrangements between one or more retailers or manufacturers and combine their resources to do a promotion that creates additional sales for each partner






17. A group of products that are physically similar or are intended for a similar market






18. A facility designed to meet the needs of the owner. It may be based on size - temperature control - or refrigeration






19. Advertisers pay to put their products into TV shows and movies where the audience will see them






20. Manages the flow of finished products and information to business buyers and ultimately to consumers like you and me






21. Without charge for delivery to and placing on board a carrier at a specified point; determines the point at which title for the shipment passes from vendor to purchaser






22. The use of multiple modes of transportation to complete a single - long-distance movement of freight






23. Strategy in which a new product is priced high to make optimum profit while there is little competition






24. Pricing strategy that adds a predetermined percentage to the cost of products.






25. The degree of brand loyalty in which a customer is aware that a brand exists and views the brand as an alternative purchase if their preferred brand is unavailable






26. Extending an existing brand name to new forms - colors - sizes - ingredients - or flavors of an existing product category






27. People tell other people about products they've purchased.






28. Dividing the market by age - education. and income level






29. A philosophy that involves everyone in an organization in a continual effort to improve quality and achieve customer satisfaction






30. Businesses selling to consumers; Business-to-Consumer Market






31. Used when a person needs little information about a product






32. All the individuals and organizations that want goods and services to use in producing other goods and services or to sell - rent - or supply goods to others






33. The management function that evaluates public attitudes - changes policies and procedures in response to the public's requests - and executes a program of action and information to earn public understanding and acceptance






34. Products that give high immediate satisfaction but may hurt consumers in the long run.






35. Pricing goods and services at price points that make the product appear less expensive than it is.






36. Packaging that is used by companies to promote social and political causes.






37. The face-to-face presentation and promotion of goods and services - including the salesperson's search for new prospects and follow-up service after the sale






38. Final customers don't recognize a brand at all—even though middlemen may use the brand name for identification and inventory control.






39. Any activity that fulfills a human want or need and returns money to those who provide it






40. The strategy by which one or more dominant firms set the pricing practices that all competitors in an industry follow






41. A whole set of marketing intermediaries such as brokers - agents - wholesalers - and retailers - that join together to transport and store goods in their path from producers to consumers






42. A way of analyzing the business to identify its Strengths - Weaknesses - Opportunities and Threats






43. Products is priced low to attract many customers and discourage competition






44. Costs that change according to the level or production






45. The process of testing products among potential users






46. Setting a high price when introducing a product that has little competition and will appeal to customers who like to be the first to have the latest products.






47. An item priced at or below cost to draw customers into a store






48. The producer uses advertising - personal selling - sales promotion - and all other promotional tools to convince wholesalers and retailers to stock and sell merchandise - pushing it through the distribution system to the stores






49. A pricing policy whereby a firm charges a relatively low price for a product initially as a way to reach the mass market






50. The ingredients that go into a marketing program: product - price - place - and promotion