Test your basic knowledge |

Marketing Mix

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A form of market coverage whereby only a small number of all available outlets are used to expose products






2. Grouping two or more products together and pricing them as a unit






3. Private companies that combine less-than carload or less-than truckload shipments from several different businesses and deliver them to their destinations; in international business - companies licensed by the U.S. Maritime Commission to handle expo






4. The planning - implementing - and controlling of the physical flow of materials - final goods - and related information from points of origin to points of consumption to meet customer requirements at a profit.






5. Packaging that is used by companies to promote social and political causes.






6. Everything from paying customers to say positive things on the Internet (ex. Twitter) to setting up multilevel selling schemes whereby consumers get commissions for directing friends to specific Web sites






7. Strategy in which a new product is priced high to make optimum profit while there is little competition






8. Without charge for delivery to and placing on board a carrier at a specified point; determines the point at which title for the shipment passes from vendor to purchaser






9. Pricing strategy that adds a predetermined percentage to the cost of products.






10. Products that give high immediate satisfaction but may hurt consumers in the long run.






11. Final customers don't recognize a brand at all—even though middlemen may use the brand name for identification and inventory control.






12. Setting a high price when introducing a product that has little competition and will appeal to customers who like to be the first to have the latest products.






13. The strategy by which one or more dominant firms set the pricing practices that all competitors in an industry follow






14. The combination of promotional tools an organization uses






15. Businesses selling to consumers; Business-to-Consumer Market






16. Marketing intermediaries who bring buyers and sellers together and assist in negotiating an exchange but don't take title of the goods






17. Organizations that assist in moving goods and services from producers to businesses (B2B) and from businesses to consumers (B2C)






18. A business established or operated under an authorization to sell or distribute a company's goods or services in a particular area






19. The area of logistics that involves bringing raw materials - packaging - other goods and services - and information from suppliers to producers






20. Product - price - place - and promotion; 4 P's of Marketing






21. The combination of product lines offered by a manufacturer






22. Items with unique characteristics that buyers are willing to expend considerable effort to obtain






23. Non branded products that usually sell at a sizable discount compared to national or private-label brands






24. A marketing intermediary that sells to other organizations






25. Products that don't carry the manufacturer's name but carry a distributor or retailer's name instead






26. The management function that evaluates public attitudes - changes policies and procedures in response to the public's requests - and executes a program of action and information to earn public understanding and acceptance






27. The use of multiple modes of transportation to complete a single - long-distance movement of freight






28. A pricing strategy based on what all the other companies are doing






29. Any information about an individual - product - or organization that's distributed to the public through the media and is not paid for or controlled by the seller






30. People tell other people about products they've purchased.






31. All the individuals and organizations that want goods and services to use in producing other goods and services or to sell - rent - or supply goods to others






32. A group of products that are physically similar or are intended for a similar market






33. A brand that has exclusive protection for both its brand name and and its design






34. The degree of brand loyalty in which a customer is aware that a brand exists and views the brand as an alternative purchase if their preferred brand is unavailable






35. An item priced at or below cost to draw customers into a store






36. A whole set of marketing intermediaries such as brokers - agents - wholesalers - and retailers - that join together to transport and store goods in their path from producers to consumers






37. The ingredients that go into a marketing program: product - price - place - and promotion






38. Used when a person needs little information about a product






39. The act of identifying any person or organization with the potential to buy a product and compiling that information in an organized manner for future use






40. Doing whatever is necessary to transfer ownership from one party to another - including providing credit - delivery - installation - etc.






41. A facility designed to meet the needs of the owner. It may be based on size - temperature control - or refrigeration






42. People or businesses that move products between producers and final users






43. Directs heavy advertising and sales promotion efforts toward consumers






44. Products is priced low to attract many customers and discourage competition






45. Advertisers pay to put their products into TV shows and movies where the audience will see them






46. The process of testing products among potential users






47. An inventory management approach in which supplies arrive just when needed for production or resale






48. Any activity that fulfills a human want or need and returns money to those who provide it






49. The route a product follows and the businesses involved in moving a product from the producer to the final consumer






50. Costs that change according to the level or production