Test your basic knowledge |

Marketing Mix

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Organizations that assist in moving goods and services from producers to businesses (B2B) and from businesses to consumers (B2C)






2. Setting a high price when introducing a product that has little competition and will appeal to customers who like to be the first to have the latest products.






3. Intermediary/middlemen (wholesaler - retailer) involved in channels of distribution






4. The combination of promotional tools an organization uses






5. A group of products that are physically similar or are intended for a similar market






6. Product - price - place - and promotion; 4 P's of Marketing






7. The want-satisfying ability - or value - that organizations add to goods or services by making them more useful or accessible to consumers than they were before. the six kinds are form - time - place - possession - information - and service






8. An item priced at or below cost to draw customers into a store






9. Any activity that fulfills a human want or need and returns money to those who provide it






10. Any information about an individual - product - or organization that's distributed to the public through the media and is not paid for or controlled by the seller






11. Dividing the market by age - education. and income level






12. Relatively inexpensive - frequently purchased items for which buyers exert minimal purchasing effort






13. Everything from paying customers to say positive things on the Internet (ex. Twitter) to setting up multilevel selling schemes whereby consumers get commissions for directing friends to specific Web sites






14. The planning - implementing - and controlling of the physical flow of materials - final goods - and related information from points of origin to points of consumption to meet customer requirements at a profit.






15. A whole set of marketing intermediaries such as brokers - agents - wholesalers - and retailers - that join together to transport and store goods in their path from producers to consumers






16. The ingredients that go into a marketing program: product - price - place - and promotion






17. Adding value by providing fast - friendly service during and after the sale and by teaching customers how to best use products over time






18. Adding value to products by having them where people want them






19. Products that give high immediate satisfaction but may hurt consumers in the long run.






20. Distribution that puts products into as many retail outlets as possible






21. The area of logistics that involves bringing raw materials - packaging - other goods and services - and information from suppliers to producers






22. Strategy in which a new product is priced high to make optimum profit while there is little competition






23. The combination of product lines offered by a manufacturer






24. Costs that change according to the level or production






25. All the linked activities various organizations must perform to move goods and services from the source of raw materials to ultimate consumers






26. Giving a limited number of dealers the exclusive right to distribute the company's products in their territories






27. Used when a person needs little information about a product






28. All the individuals and organizations that want goods and services to use in producing other goods and services or to sell - rent - or supply goods to others






29. The degree of brand loyalty in which a customer is aware that a brand exists and views the brand as an alternative purchase if their preferred brand is unavailable






30. A pricing policy whereby a firm charges a relatively low price for a product initially as a way to reach the mass market






31. Final customers don't recognize a brand at all—even though middlemen may use the brand name for identification and inventory control.






32. The act of identifying any person or organization with the potential to buy a product and compiling that information in an organized manner for future use






33. Manages the flow of finished products and information to business buyers and ultimately to consumers like you and me






34. A marketing intermediary that sells to other organizations






35. The process used to determine profitability at various levels of sales






36. Packaging that is used by companies to promote social and political causes.






37. A brand that has exclusive protection for both its brand name and and its design






38. People or businesses that move products between producers and final users






39. The face-to-face presentation and promotion of goods and services - including the salesperson's search for new prospects and follow-up service after the sale






40. A facility designed to meet the needs of the owner. It may be based on size - temperature control - or refrigeration






41. The management function that evaluates public attitudes - changes policies and procedures in response to the public's requests - and executes a program of action and information to earn public understanding and acceptance






42. A long-lasting product that can be used and depreciated for many years






43. A theoretical model of what happens to sales and profits of a product class over time. The four stages are: introductory - growth - maturity - and decline






44. Private companies that combine less-than carload or less-than truckload shipments from several different businesses and deliver them to their destinations; in international business - companies licensed by the U.S. Maritime Commission to handle expo






45. A form of market coverage whereby only a small number of all available outlets are used to expose products






46. The producer uses advertising - personal selling - sales promotion - and all other promotional tools to convince wholesalers and retailers to stock and sell merchandise - pushing it through the distribution system to the stores






47. The route a product follows and the businesses involved in moving a product from the producer to the final consumer






48. Businesses selling to consumers; Business-to-Consumer Market






49. Directs heavy advertising and sales promotion efforts toward consumers






50. Grouping two or more products together and pricing them as a unit