Test your basic knowledge |

Marketing Mix

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Intermediary/middlemen (wholesaler - retailer) involved in channels of distribution






2. Businesses selling to consumers; Business-to-Consumer Market






3. Marketing intermediaries who bring buyers and sellers together and assist in negotiating an exchange but don't take title of the goods






4. The ingredients that go into a marketing program: product - price - place - and promotion






5. Final customers don't recognize a brand at all—even though middlemen may use the brand name for identification and inventory control.






6. A pricing strategy based on what all the other companies are doing






7. Directs heavy advertising and sales promotion efforts toward consumers






8. Packaging that is used by companies to promote social and political causes.






9. A whole set of marketing intermediaries such as brokers - agents - wholesalers - and retailers - that join together to transport and store goods in their path from producers to consumers






10. Grouping two or more products together and pricing them as a unit






11. The want-satisfying ability - or value - that organizations add to goods or services by making them more useful or accessible to consumers than they were before. the six kinds are form - time - place - possession - information - and service






12. Manages the flow of finished products and information to business buyers and ultimately to consumers like you and me






13. Used when a person needs little information about a product






14. A business established or operated under an authorization to sell or distribute a company's goods or services in a particular area






15. Doing whatever is necessary to transfer ownership from one party to another - including providing credit - delivery - installation - etc.






16. A marketing intermediary that sells to other organizations






17. People or businesses that move products between producers and final users






18. Relatively inexpensive - frequently purchased items for which buyers exert minimal purchasing effort






19. An inventory management approach in which supplies arrive just when needed for production or resale






20. Any information about an individual - product - or organization that's distributed to the public through the media and is not paid for or controlled by the seller






21. The combination of promotional tools an organization uses






22. A group of products that are physically similar or are intended for a similar market






23. People tell other people about products they've purchased.






24. Extending an existing brand name to new forms - colors - sizes - ingredients - or flavors of an existing product category






25. The route a product follows and the businesses involved in moving a product from the producer to the final consumer






26. All the individuals and organizations that want goods and services to use in producing other goods and services or to sell - rent - or supply goods to others






27. A form of market coverage whereby only a small number of all available outlets are used to expose products






28. The process of testing products among potential users






29. Involve sales promotional arrangements between one or more retailers or manufacturers and combine their resources to do a promotion that creates additional sales for each partner






30. Dividing the market by age - education. and income level






31. Distribution that sends products to only a preferred group of retailers in an area






32. A facility designed to meet the needs of the owner. It may be based on size - temperature control - or refrigeration






33. Distribution that sends products to only one retail outlet in a given geographic area






34. Strategy in which a new product is priced high to make optimum profit while there is little competition






35. Items with unique characteristics that buyers are willing to expend considerable effort to obtain






36. The use of multiple modes of transportation to complete a single - long-distance movement of freight






37. Non branded products that usually sell at a sizable discount compared to national or private-label brands






38. Products is priced low to attract many customers and discourage competition






39. Pricing strategy that adds a predetermined percentage to the cost of products.






40. The act of identifying any person or organization with the potential to buy a product and compiling that information in an organized manner for future use






41. A theoretical model of what happens to sales and profits of a product class over time. The four stages are: introductory - growth - maturity - and decline






42. An item priced at or below cost to draw customers into a store






43. Adding value by providing fast - friendly service during and after the sale and by teaching customers how to best use products over time






44. A way of analyzing the business to identify its Strengths - Weaknesses - Opportunities and Threats






45. The management function that evaluates public attitudes - changes policies and procedures in response to the public's requests - and executes a program of action and information to earn public understanding and acceptance






46. The degree of brand loyalty in which a customer is aware that a brand exists and views the brand as an alternative purchase if their preferred brand is unavailable






47. Organizations that assist in moving goods and services from producers to businesses (B2B) and from businesses to consumers (B2C)






48. The producer uses advertising - personal selling - sales promotion - and all other promotional tools to convince wholesalers and retailers to stock and sell merchandise - pushing it through the distribution system to the stores






49. All the linked activities various organizations must perform to move goods and services from the source of raw materials to ultimate consumers






50. A pricing policy whereby a firm charges a relatively low price for a product initially as a way to reach the mass market