Test your basic knowledge |

Marketing Mix

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. An item priced at or below cost to draw customers into a store






2. Any activity that fulfills a human want or need and returns money to those who provide it






3. Pricing goods and services at price points that make the product appear less expensive than it is.






4. Items with unique characteristics that buyers are willing to expend considerable effort to obtain






5. Extending an existing brand name to new forms - colors - sizes - ingredients - or flavors of an existing product category






6. A facility designed to meet the needs of the owner. It may be based on size - temperature control - or refrigeration






7. The process used to determine profitability at various levels of sales






8. A theoretical model of what happens to sales and profits of a product class over time. The four stages are: introductory - growth - maturity - and decline






9. A brand that has exclusive protection for both its brand name and and its design






10. A business established or operated under an authorization to sell or distribute a company's goods or services in a particular area






11. Distribution that sends products to only a preferred group of retailers in an area






12. Directs heavy advertising and sales promotion efforts toward consumers






13. Any information about an individual - product - or organization that's distributed to the public through the media and is not paid for or controlled by the seller






14. The process of finding small but profitable market segments and designing or finding products for them






15. Adding value by providing fast - friendly service during and after the sale and by teaching customers how to best use products over time






16. A pricing strategy based on what all the other companies are doing






17. Distribution that puts products into as many retail outlets as possible






18. Products that give high immediate satisfaction but may hurt consumers in the long run.






19. Product - price - place - and promotion; 4 P's of Marketing






20. Dividing the market by age - education. and income level






21. A manager who helps direct the activities of a whole channel and tries to avoid or solve channel conflicts






22. Non branded products that usually sell at a sizable discount compared to national or private-label brands






23. The area of logistics that involves bringing raw materials - packaging - other goods and services - and information from suppliers to producers






24. The degree of brand loyalty in which a customer is aware that a brand exists and views the brand as an alternative purchase if their preferred brand is unavailable






25. Advertisers pay to put their products into TV shows and movies where the audience will see them






26. The use of multiple modes of transportation to complete a single - long-distance movement of freight






27. Everything from paying customers to say positive things on the Internet (ex. Twitter) to setting up multilevel selling schemes whereby consumers get commissions for directing friends to specific Web sites






28. People tell other people about products they've purchased.






29. All the individuals and organizations that want goods and services to use in producing other goods and services or to sell - rent - or supply goods to others






30. The strategy by which one or more dominant firms set the pricing practices that all competitors in an industry follow






31. Grouping two or more products together and pricing them as a unit






32. People or businesses that move products between producers and final users






33. Intermediary/middlemen (wholesaler - retailer) involved in channels of distribution






34. The act of identifying any person or organization with the potential to buy a product and compiling that information in an organized manner for future use






35. The ingredients that go into a marketing program: product - price - place - and promotion






36. Organizations that assist in moving goods and services from producers to businesses (B2B) and from businesses to consumers (B2C)






37. Without charge for delivery to and placing on board a carrier at a specified point; determines the point at which title for the shipment passes from vendor to purchaser






38. All the linked activities various organizations must perform to move goods and services from the source of raw materials to ultimate consumers






39. A pricing policy whereby a firm charges a relatively low price for a product initially as a way to reach the mass market






40. Used when a person needs little information about a product






41. Businesses selling to consumers; Business-to-Consumer Market






42. A group of products that are physically similar or are intended for a similar market






43. A name - symbol - or other device identifying a product; it is officially registered with the U.S. government and its use is legally restricted to its owner






44. Pricing strategy that adds a predetermined percentage to the cost of products.






45. Strategy in which a new product is priced high to make optimum profit while there is little competition






46. Packaging that is used by companies to promote social and political causes.






47. Manages the flow of finished products and information to business buyers and ultimately to consumers like you and me






48. The combination of product lines offered by a manufacturer






49. The planning - implementing - and controlling of the physical flow of materials - final goods - and related information from points of origin to points of consumption to meet customer requirements at a profit.






50. Giving a limited number of dealers the exclusive right to distribute the company's products in their territories