Test your basic knowledge |

Marketing Mix

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The ingredients that go into a marketing program: product - price - place - and promotion






2. A pricing strategy based on what all the other companies are doing






3. An inventory management approach in which supplies arrive just when needed for production or resale






4. Any activity that fulfills a human want or need and returns money to those who provide it






5. Organizations that assist in moving goods and services from producers to businesses (B2B) and from businesses to consumers (B2C)






6. Setting a high price when introducing a product that has little competition and will appeal to customers who like to be the first to have the latest products.






7. Distribution that puts products into as many retail outlets as possible






8. The want-satisfying ability - or value - that organizations add to goods or services by making them more useful or accessible to consumers than they were before. the six kinds are form - time - place - possession - information - and service






9. Non branded products that usually sell at a sizable discount compared to national or private-label brands






10. The combination of product lines offered by a manufacturer






11. A way of analyzing the business to identify its Strengths - Weaknesses - Opportunities and Threats






12. The act of identifying any person or organization with the potential to buy a product and compiling that information in an organized manner for future use






13. All the linked activities various organizations must perform to move goods and services from the source of raw materials to ultimate consumers






14. Product - price - place - and promotion; 4 P's of Marketing






15. People tell other people about products they've purchased.






16. The combination of promotional tools an organization uses






17. Manages the flow of finished products and information to business buyers and ultimately to consumers like you and me






18. Everything from paying customers to say positive things on the Internet (ex. Twitter) to setting up multilevel selling schemes whereby consumers get commissions for directing friends to specific Web sites






19. Advertisers pay to put their products into TV shows and movies where the audience will see them






20. Costs that change according to the level or production






21. The use of multiple modes of transportation to complete a single - long-distance movement of freight






22. The degree of brand loyalty in which a customer is aware that a brand exists and views the brand as an alternative purchase if their preferred brand is unavailable






23. Distribution that sends products to only a preferred group of retailers in an area






24. Pricing goods and services at price points that make the product appear less expensive than it is.






25. All the individuals and organizations that want goods and services to use in producing other goods and services or to sell - rent - or supply goods to others






26. The area of logistics that involves bringing raw materials - packaging - other goods and services - and information from suppliers to producers






27. A whole set of marketing intermediaries such as brokers - agents - wholesalers - and retailers - that join together to transport and store goods in their path from producers to consumers






28. A theoretical model of what happens to sales and profits of a product class over time. The four stages are: introductory - growth - maturity - and decline






29. Final customers don't recognize a brand at all—even though middlemen may use the brand name for identification and inventory control.






30. Products is priced low to attract many customers and discourage competition






31. The planning - implementing - and controlling of the physical flow of materials - final goods - and related information from points of origin to points of consumption to meet customer requirements at a profit.






32. Used when a person needs little information about a product






33. Doing whatever is necessary to transfer ownership from one party to another - including providing credit - delivery - installation - etc.






34. The process of testing products among potential users






35. Marketing intermediaries who bring buyers and sellers together and assist in negotiating an exchange but don't take title of the goods






36. Strategy in which a new product is priced high to make optimum profit while there is little competition






37. The strategy by which one or more dominant firms set the pricing practices that all competitors in an industry follow






38. Relate to a persons level of income - education and employment






39. A marketing intermediary that sells to other organizations






40. The management function that evaluates public attitudes - changes policies and procedures in response to the public's requests - and executes a program of action and information to earn public understanding and acceptance






41. A philosophy that involves everyone in an organization in a continual effort to improve quality and achieve customer satisfaction






42. A facility designed to meet the needs of the owner. It may be based on size - temperature control - or refrigeration






43. Giving a limited number of dealers the exclusive right to distribute the company's products in their territories






44. A manager who helps direct the activities of a whole channel and tries to avoid or solve channel conflicts






45. A form of market coverage whereby only a small number of all available outlets are used to expose products






46. Pricing strategy that adds a predetermined percentage to the cost of products.






47. Any information about an individual - product - or organization that's distributed to the public through the media and is not paid for or controlled by the seller






48. The route a product follows and the businesses involved in moving a product from the producer to the final consumer






49. The producer uses advertising - personal selling - sales promotion - and all other promotional tools to convince wholesalers and retailers to stock and sell merchandise - pushing it through the distribution system to the stores






50. Directs heavy advertising and sales promotion efforts toward consumers