Test your basic knowledge |

Marketing Mix

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. All the individuals and organizations that want goods and services to use in producing other goods and services or to sell - rent - or supply goods to others






2. Businesses selling to consumers; Business-to-Consumer Market






3. A philosophy that involves everyone in an organization in a continual effort to improve quality and achieve customer satisfaction






4. Distribution that sends products to only a preferred group of retailers in an area






5. Giving a limited number of dealers the exclusive right to distribute the company's products in their territories






6. Everything from paying customers to say positive things on the Internet (ex. Twitter) to setting up multilevel selling schemes whereby consumers get commissions for directing friends to specific Web sites






7. Distribution that puts products into as many retail outlets as possible






8. Involve sales promotional arrangements between one or more retailers or manufacturers and combine their resources to do a promotion that creates additional sales for each partner






9. Distribution that sends products to only one retail outlet in a given geographic area






10. A form of market coverage whereby only a small number of all available outlets are used to expose products






11. Organizations that assist in moving goods and services from producers to businesses (B2B) and from businesses to consumers (B2C)






12. Adding value to products by having them where people want them






13. Items with unique characteristics that buyers are willing to expend considerable effort to obtain






14. Without charge for delivery to and placing on board a carrier at a specified point; determines the point at which title for the shipment passes from vendor to purchaser






15. An item priced at or below cost to draw customers into a store






16. A name - symbol - or other device identifying a product; it is officially registered with the U.S. government and its use is legally restricted to its owner






17. The face-to-face presentation and promotion of goods and services - including the salesperson's search for new prospects and follow-up service after the sale






18. Relate to a persons level of income - education and employment






19. Products is priced low to attract many customers and discourage competition






20. Relatively inexpensive - frequently purchased items for which buyers exert minimal purchasing effort






21. A way of analyzing the business to identify its Strengths - Weaknesses - Opportunities and Threats






22. Any information about an individual - product - or organization that's distributed to the public through the media and is not paid for or controlled by the seller






23. The strategy by which one or more dominant firms set the pricing practices that all competitors in an industry follow






24. Product - price - place - and promotion; 4 P's of Marketing






25. People or businesses that move products between producers and final users






26. All the linked activities various organizations must perform to move goods and services from the source of raw materials to ultimate consumers






27. The act of identifying any person or organization with the potential to buy a product and compiling that information in an organized manner for future use






28. Dividing the market by age - education. and income level






29. A brand that has exclusive protection for both its brand name and and its design






30. Marketing intermediaries who bring buyers and sellers together and assist in negotiating an exchange but don't take title of the goods






31. A pricing policy whereby a firm charges a relatively low price for a product initially as a way to reach the mass market






32. Adding value by providing fast - friendly service during and after the sale and by teaching customers how to best use products over time






33. Any activity that fulfills a human want or need and returns money to those who provide it






34. Pricing strategy that adds a predetermined percentage to the cost of products.






35. Private companies that combine less-than carload or less-than truckload shipments from several different businesses and deliver them to their destinations; in international business - companies licensed by the U.S. Maritime Commission to handle expo






36. The process used to determine profitability at various levels of sales






37. A marketing intermediary that sells to other organizations






38. The use of multiple modes of transportation to complete a single - long-distance movement of freight






39. The process of testing products among potential users






40. A group of products that are physically similar or are intended for a similar market






41. The producer uses advertising - personal selling - sales promotion - and all other promotional tools to convince wholesalers and retailers to stock and sell merchandise - pushing it through the distribution system to the stores






42. Doing whatever is necessary to transfer ownership from one party to another - including providing credit - delivery - installation - etc.






43. People tell other people about products they've purchased.






44. An inventory management approach in which supplies arrive just when needed for production or resale






45. Products that don't carry the manufacturer's name but carry a distributor or retailer's name instead






46. Extending an existing brand name to new forms - colors - sizes - ingredients - or flavors of an existing product category






47. Advertisers pay to put their products into TV shows and movies where the audience will see them






48. The degree of brand loyalty in which a customer is aware that a brand exists and views the brand as an alternative purchase if their preferred brand is unavailable






49. Used when a person needs little information about a product






50. A theoretical model of what happens to sales and profits of a product class over time. The four stages are: introductory - growth - maturity - and decline