Test your basic knowledge |

Marketing Mix

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Pricing strategy that adds a predetermined percentage to the cost of products.






2. Non branded products that usually sell at a sizable discount compared to national or private-label brands






3. A group of products that are physically similar or are intended for a similar market






4. A long-lasting product that can be used and depreciated for many years






5. The planning - implementing - and controlling of the physical flow of materials - final goods - and related information from points of origin to points of consumption to meet customer requirements at a profit.






6. Involve sales promotional arrangements between one or more retailers or manufacturers and combine their resources to do a promotion that creates additional sales for each partner






7. A marketing intermediary that sells to other organizations






8. Products that don't carry the manufacturer's name but carry a distributor or retailer's name instead






9. Doing whatever is necessary to transfer ownership from one party to another - including providing credit - delivery - installation - etc.






10. A facility designed to meet the needs of the owner. It may be based on size - temperature control - or refrigeration






11. Distribution that sends products to only a preferred group of retailers in an area






12. The process of finding small but profitable market segments and designing or finding products for them






13. Items with unique characteristics that buyers are willing to expend considerable effort to obtain






14. The process of testing products among potential users






15. Any activity that fulfills a human want or need and returns money to those who provide it






16. The act of identifying any person or organization with the potential to buy a product and compiling that information in an organized manner for future use






17. A pricing strategy based on what all the other companies are doing






18. The management function that evaluates public attitudes - changes policies and procedures in response to the public's requests - and executes a program of action and information to earn public understanding and acceptance






19. Everything from paying customers to say positive things on the Internet (ex. Twitter) to setting up multilevel selling schemes whereby consumers get commissions for directing friends to specific Web sites






20. The route a product follows and the businesses involved in moving a product from the producer to the final consumer






21. The use of multiple modes of transportation to complete a single - long-distance movement of freight






22. Products is priced low to attract many customers and discourage competition






23. Final customers don't recognize a brand at all—even though middlemen may use the brand name for identification and inventory control.






24. The combination of promotional tools an organization uses






25. An item priced at or below cost to draw customers into a store






26. The strategy by which one or more dominant firms set the pricing practices that all competitors in an industry follow






27. Adding value by providing fast - friendly service during and after the sale and by teaching customers how to best use products over time






28. Organizations that assist in moving goods and services from producers to businesses (B2B) and from businesses to consumers (B2C)






29. Distribution that sends products to only one retail outlet in a given geographic area






30. Strategy in which a new product is priced high to make optimum profit while there is little competition






31. All the individuals and organizations that want goods and services to use in producing other goods and services or to sell - rent - or supply goods to others






32. Without charge for delivery to and placing on board a carrier at a specified point; determines the point at which title for the shipment passes from vendor to purchaser






33. The ingredients that go into a marketing program: product - price - place - and promotion






34. Extending an existing brand name to new forms - colors - sizes - ingredients - or flavors of an existing product category






35. Giving a limited number of dealers the exclusive right to distribute the company's products in their territories






36. All the linked activities various organizations must perform to move goods and services from the source of raw materials to ultimate consumers






37. Adding value to products by having them where people want them






38. An inventory management approach in which supplies arrive just when needed for production or resale






39. Dividing the market by age - education. and income level






40. The process used to determine profitability at various levels of sales






41. A whole set of marketing intermediaries such as brokers - agents - wholesalers - and retailers - that join together to transport and store goods in their path from producers to consumers






42. A business established or operated under an authorization to sell or distribute a company's goods or services in a particular area






43. The area of logistics that involves bringing raw materials - packaging - other goods and services - and information from suppliers to producers






44. The degree of brand loyalty in which a customer is aware that a brand exists and views the brand as an alternative purchase if their preferred brand is unavailable






45. Grouping two or more products together and pricing them as a unit






46. Directs heavy advertising and sales promotion efforts toward consumers






47. Product - price - place - and promotion; 4 P's of Marketing






48. People tell other people about products they've purchased.






49. Intermediary/middlemen (wholesaler - retailer) involved in channels of distribution






50. A philosophy that involves everyone in an organization in a continual effort to improve quality and achieve customer satisfaction