Test your basic knowledge |

Marketing Mix

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A facility designed to meet the needs of the owner. It may be based on size - temperature control - or refrigeration






2. Manages the flow of finished products and information to business buyers and ultimately to consumers like you and me






3. Giving a limited number of dealers the exclusive right to distribute the company's products in their territories






4. A long-lasting product that can be used and depreciated for many years






5. Pricing goods and services at price points that make the product appear less expensive than it is.






6. Intermediary/middlemen (wholesaler - retailer) involved in channels of distribution






7. The combination of promotional tools an organization uses






8. A manager who helps direct the activities of a whole channel and tries to avoid or solve channel conflicts






9. Grouping two or more products together and pricing them as a unit






10. The ingredients that go into a marketing program: product - price - place - and promotion






11. A theoretical model of what happens to sales and profits of a product class over time. The four stages are: introductory - growth - maturity - and decline






12. People or businesses that move products between producers and final users






13. Packaging that is used by companies to promote social and political causes.






14. Doing whatever is necessary to transfer ownership from one party to another - including providing credit - delivery - installation - etc.






15. Distribution that sends products to only a preferred group of retailers in an area






16. Relate to a persons level of income - education and employment






17. A group of products that are physically similar or are intended for a similar market






18. The process used to determine profitability at various levels of sales






19. Final customers don't recognize a brand at all—even though middlemen may use the brand name for identification and inventory control.






20. Products that don't carry the manufacturer's name but carry a distributor or retailer's name instead






21. The route a product follows and the businesses involved in moving a product from the producer to the final consumer






22. The area of logistics that involves bringing raw materials - packaging - other goods and services - and information from suppliers to producers






23. Items with unique characteristics that buyers are willing to expend considerable effort to obtain






24. The want-satisfying ability - or value - that organizations add to goods or services by making them more useful or accessible to consumers than they were before. the six kinds are form - time - place - possession - information - and service






25. Marketing intermediaries who bring buyers and sellers together and assist in negotiating an exchange but don't take title of the goods






26. A business established or operated under an authorization to sell or distribute a company's goods or services in a particular area






27. A name - symbol - or other device identifying a product; it is officially registered with the U.S. government and its use is legally restricted to its owner






28. A whole set of marketing intermediaries such as brokers - agents - wholesalers - and retailers - that join together to transport and store goods in their path from producers to consumers






29. Products that give high immediate satisfaction but may hurt consumers in the long run.






30. Pricing strategy that adds a predetermined percentage to the cost of products.






31. All the individuals and organizations that want goods and services to use in producing other goods and services or to sell - rent - or supply goods to others






32. Extending an existing brand name to new forms - colors - sizes - ingredients - or flavors of an existing product category






33. Product - price - place - and promotion; 4 P's of Marketing






34. A pricing policy whereby a firm charges a relatively low price for a product initially as a way to reach the mass market






35. Advertisers pay to put their products into TV shows and movies where the audience will see them






36. Without charge for delivery to and placing on board a carrier at a specified point; determines the point at which title for the shipment passes from vendor to purchaser






37. A way of analyzing the business to identify its Strengths - Weaknesses - Opportunities and Threats






38. Adding value by providing fast - friendly service during and after the sale and by teaching customers how to best use products over time






39. Directs heavy advertising and sales promotion efforts toward consumers






40. The act of identifying any person or organization with the potential to buy a product and compiling that information in an organized manner for future use






41. A form of market coverage whereby only a small number of all available outlets are used to expose products






42. Distribution that puts products into as many retail outlets as possible






43. Businesses selling to consumers; Business-to-Consumer Market






44. A pricing strategy based on what all the other companies are doing






45. The process of testing products among potential users






46. Strategy in which a new product is priced high to make optimum profit while there is little competition






47. The management function that evaluates public attitudes - changes policies and procedures in response to the public's requests - and executes a program of action and information to earn public understanding and acceptance






48. All the linked activities various organizations must perform to move goods and services from the source of raw materials to ultimate consumers






49. The strategy by which one or more dominant firms set the pricing practices that all competitors in an industry follow






50. A marketing intermediary that sells to other organizations