Test your basic knowledge |

Marketing Mix

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Dividing the market by age - education. and income level






2. Relate to a persons level of income - education and employment






3. Businesses selling to consumers; Business-to-Consumer Market






4. Adding value by providing fast - friendly service during and after the sale and by teaching customers how to best use products over time






5. People tell other people about products they've purchased.






6. Products that don't carry the manufacturer's name but carry a distributor or retailer's name instead






7. Products that give high immediate satisfaction but may hurt consumers in the long run.






8. The combination of product lines offered by a manufacturer






9. A long-lasting product that can be used and depreciated for many years






10. The management function that evaluates public attitudes - changes policies and procedures in response to the public's requests - and executes a program of action and information to earn public understanding and acceptance






11. Pricing goods and services at price points that make the product appear less expensive than it is.






12. Marketing intermediaries who bring buyers and sellers together and assist in negotiating an exchange but don't take title of the goods






13. The producer uses advertising - personal selling - sales promotion - and all other promotional tools to convince wholesalers and retailers to stock and sell merchandise - pushing it through the distribution system to the stores






14. Private companies that combine less-than carload or less-than truckload shipments from several different businesses and deliver them to their destinations; in international business - companies licensed by the U.S. Maritime Commission to handle expo






15. Distribution that sends products to only a preferred group of retailers in an area






16. The combination of promotional tools an organization uses






17. Products is priced low to attract many customers and discourage competition






18. The route a product follows and the businesses involved in moving a product from the producer to the final consumer






19. Manages the flow of finished products and information to business buyers and ultimately to consumers like you and me






20. Giving a limited number of dealers the exclusive right to distribute the company's products in their territories






21. The process of finding small but profitable market segments and designing or finding products for them






22. Pricing strategy that adds a predetermined percentage to the cost of products.






23. Items with unique characteristics that buyers are willing to expend considerable effort to obtain






24. People or businesses that move products between producers and final users






25. Directs heavy advertising and sales promotion efforts toward consumers






26. The act of identifying any person or organization with the potential to buy a product and compiling that information in an organized manner for future use






27. Strategy in which a new product is priced high to make optimum profit while there is little competition






28. Product - price - place - and promotion; 4 P's of Marketing






29. A group of products that are physically similar or are intended for a similar market






30. Relatively inexpensive - frequently purchased items for which buyers exert minimal purchasing effort






31. Used when a person needs little information about a product






32. Organizations that assist in moving goods and services from producers to businesses (B2B) and from businesses to consumers (B2C)






33. A brand that has exclusive protection for both its brand name and and its design






34. A philosophy that involves everyone in an organization in a continual effort to improve quality and achieve customer satisfaction






35. A whole set of marketing intermediaries such as brokers - agents - wholesalers - and retailers - that join together to transport and store goods in their path from producers to consumers






36. The process used to determine profitability at various levels of sales






37. A way of analyzing the business to identify its Strengths - Weaknesses - Opportunities and Threats






38. Any activity that fulfills a human want or need and returns money to those who provide it






39. Advertisers pay to put their products into TV shows and movies where the audience will see them






40. An inventory management approach in which supplies arrive just when needed for production or resale






41. The ingredients that go into a marketing program: product - price - place - and promotion






42. A facility designed to meet the needs of the owner. It may be based on size - temperature control - or refrigeration






43. The want-satisfying ability - or value - that organizations add to goods or services by making them more useful or accessible to consumers than they were before. the six kinds are form - time - place - possession - information - and service






44. Intermediary/middlemen (wholesaler - retailer) involved in channels of distribution






45. Packaging that is used by companies to promote social and political causes.






46. The face-to-face presentation and promotion of goods and services - including the salesperson's search for new prospects and follow-up service after the sale






47. The planning - implementing - and controlling of the physical flow of materials - final goods - and related information from points of origin to points of consumption to meet customer requirements at a profit.






48. The area of logistics that involves bringing raw materials - packaging - other goods and services - and information from suppliers to producers






49. Adding value to products by having them where people want them






50. A pricing policy whereby a firm charges a relatively low price for a product initially as a way to reach the mass market