Test your basic knowledge |

Marketing Mix

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Involve sales promotional arrangements between one or more retailers or manufacturers and combine their resources to do a promotion that creates additional sales for each partner






2. A long-lasting product that can be used and depreciated for many years






3. The process of finding small but profitable market segments and designing or finding products for them






4. The combination of promotional tools an organization uses






5. Products is priced low to attract many customers and discourage competition






6. Pricing strategy that adds a predetermined percentage to the cost of products.






7. A pricing strategy based on what all the other companies are doing






8. A whole set of marketing intermediaries such as brokers - agents - wholesalers - and retailers - that join together to transport and store goods in their path from producers to consumers






9. Relate to a persons level of income - education and employment






10. A business established or operated under an authorization to sell or distribute a company's goods or services in a particular area






11. Adding value to products by having them where people want them






12. Adding value by providing fast - friendly service during and after the sale and by teaching customers how to best use products over time






13. Costs that change according to the level or production






14. The producer uses advertising - personal selling - sales promotion - and all other promotional tools to convince wholesalers and retailers to stock and sell merchandise - pushing it through the distribution system to the stores






15. Non branded products that usually sell at a sizable discount compared to national or private-label brands






16. Without charge for delivery to and placing on board a carrier at a specified point; determines the point at which title for the shipment passes from vendor to purchaser






17. Products that give high immediate satisfaction but may hurt consumers in the long run.






18. The management function that evaluates public attitudes - changes policies and procedures in response to the public's requests - and executes a program of action and information to earn public understanding and acceptance






19. The face-to-face presentation and promotion of goods and services - including the salesperson's search for new prospects and follow-up service after the sale






20. The combination of product lines offered by a manufacturer






21. Everything from paying customers to say positive things on the Internet (ex. Twitter) to setting up multilevel selling schemes whereby consumers get commissions for directing friends to specific Web sites






22. Used when a person needs little information about a product






23. The planning - implementing - and controlling of the physical flow of materials - final goods - and related information from points of origin to points of consumption to meet customer requirements at a profit.






24. Marketing intermediaries who bring buyers and sellers together and assist in negotiating an exchange but don't take title of the goods






25. A marketing intermediary that sells to other organizations






26. A pricing policy whereby a firm charges a relatively low price for a product initially as a way to reach the mass market






27. The degree of brand loyalty in which a customer is aware that a brand exists and views the brand as an alternative purchase if their preferred brand is unavailable






28. All the linked activities various organizations must perform to move goods and services from the source of raw materials to ultimate consumers






29. A manager who helps direct the activities of a whole channel and tries to avoid or solve channel conflicts






30. Any activity that fulfills a human want or need and returns money to those who provide it






31. A facility designed to meet the needs of the owner. It may be based on size - temperature control - or refrigeration






32. Extending an existing brand name to new forms - colors - sizes - ingredients - or flavors of an existing product category






33. An item priced at or below cost to draw customers into a store






34. The want-satisfying ability - or value - that organizations add to goods or services by making them more useful or accessible to consumers than they were before. the six kinds are form - time - place - possession - information - and service






35. Distribution that puts products into as many retail outlets as possible






36. Strategy in which a new product is priced high to make optimum profit while there is little competition






37. Private companies that combine less-than carload or less-than truckload shipments from several different businesses and deliver them to their destinations; in international business - companies licensed by the U.S. Maritime Commission to handle expo






38. Organizations that assist in moving goods and services from producers to businesses (B2B) and from businesses to consumers (B2C)






39. Products that don't carry the manufacturer's name but carry a distributor or retailer's name instead






40. People or businesses that move products between producers and final users






41. Doing whatever is necessary to transfer ownership from one party to another - including providing credit - delivery - installation - etc.






42. A group of products that are physically similar or are intended for a similar market






43. Directs heavy advertising and sales promotion efforts toward consumers






44. Dividing the market by age - education. and income level






45. The strategy by which one or more dominant firms set the pricing practices that all competitors in an industry follow






46. The area of logistics that involves bringing raw materials - packaging - other goods and services - and information from suppliers to producers






47. The use of multiple modes of transportation to complete a single - long-distance movement of freight






48. People tell other people about products they've purchased.






49. Giving a limited number of dealers the exclusive right to distribute the company's products in their territories






50. Intermediary/middlemen (wholesaler - retailer) involved in channels of distribution