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Marketing Mix

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The act of identifying any person or organization with the potential to buy a product and compiling that information in an organized manner for future use






2. Products that don't carry the manufacturer's name but carry a distributor or retailer's name instead






3. The degree of brand loyalty in which a customer is aware that a brand exists and views the brand as an alternative purchase if their preferred brand is unavailable






4. The process used to determine profitability at various levels of sales






5. The face-to-face presentation and promotion of goods and services - including the salesperson's search for new prospects and follow-up service after the sale






6. Everything from paying customers to say positive things on the Internet (ex. Twitter) to setting up multilevel selling schemes whereby consumers get commissions for directing friends to specific Web sites






7. A group of products that are physically similar or are intended for a similar market






8. Pricing goods and services at price points that make the product appear less expensive than it is.






9. Businesses selling to consumers; Business-to-Consumer Market






10. Distribution that sends products to only a preferred group of retailers in an area






11. The planning - implementing - and controlling of the physical flow of materials - final goods - and related information from points of origin to points of consumption to meet customer requirements at a profit.






12. The producer uses advertising - personal selling - sales promotion - and all other promotional tools to convince wholesalers and retailers to stock and sell merchandise - pushing it through the distribution system to the stores






13. A pricing strategy based on what all the other companies are doing






14. A manager who helps direct the activities of a whole channel and tries to avoid or solve channel conflicts






15. The management function that evaluates public attitudes - changes policies and procedures in response to the public's requests - and executes a program of action and information to earn public understanding and acceptance






16. The strategy by which one or more dominant firms set the pricing practices that all competitors in an industry follow






17. A whole set of marketing intermediaries such as brokers - agents - wholesalers - and retailers - that join together to transport and store goods in their path from producers to consumers






18. Adding value by providing fast - friendly service during and after the sale and by teaching customers how to best use products over time






19. A name - symbol - or other device identifying a product; it is officially registered with the U.S. government and its use is legally restricted to its owner






20. A facility designed to meet the needs of the owner. It may be based on size - temperature control - or refrigeration






21. The use of multiple modes of transportation to complete a single - long-distance movement of freight






22. The process of testing products among potential users






23. Final customers don't recognize a brand at all—even though middlemen may use the brand name for identification and inventory control.






24. All the individuals and organizations that want goods and services to use in producing other goods and services or to sell - rent - or supply goods to others






25. Adding value to products by having them where people want them






26. An item priced at or below cost to draw customers into a store






27. A business established or operated under an authorization to sell or distribute a company's goods or services in a particular area






28. Manages the flow of finished products and information to business buyers and ultimately to consumers like you and me






29. Non branded products that usually sell at a sizable discount compared to national or private-label brands






30. A long-lasting product that can be used and depreciated for many years






31. An inventory management approach in which supplies arrive just when needed for production or resale






32. A marketing intermediary that sells to other organizations






33. Setting a high price when introducing a product that has little competition and will appeal to customers who like to be the first to have the latest products.






34. Advertisers pay to put their products into TV shows and movies where the audience will see them






35. Any information about an individual - product - or organization that's distributed to the public through the media and is not paid for or controlled by the seller






36. A theoretical model of what happens to sales and profits of a product class over time. The four stages are: introductory - growth - maturity - and decline






37. Used when a person needs little information about a product






38. Directs heavy advertising and sales promotion efforts toward consumers






39. Organizations that assist in moving goods and services from producers to businesses (B2B) and from businesses to consumers (B2C)






40. The area of logistics that involves bringing raw materials - packaging - other goods and services - and information from suppliers to producers






41. The want-satisfying ability - or value - that organizations add to goods or services by making them more useful or accessible to consumers than they were before. the six kinds are form - time - place - possession - information - and service






42. Without charge for delivery to and placing on board a carrier at a specified point; determines the point at which title for the shipment passes from vendor to purchaser






43. The ingredients that go into a marketing program: product - price - place - and promotion






44. A way of analyzing the business to identify its Strengths - Weaknesses - Opportunities and Threats






45. People or businesses that move products between producers and final users






46. Extending an existing brand name to new forms - colors - sizes - ingredients - or flavors of an existing product category






47. Any activity that fulfills a human want or need and returns money to those who provide it






48. A philosophy that involves everyone in an organization in a continual effort to improve quality and achieve customer satisfaction






49. Costs that change according to the level or production






50. Doing whatever is necessary to transfer ownership from one party to another - including providing credit - delivery - installation - etc.







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