Test your basic knowledge |

Marketing Mix

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Advertisers pay to put their products into TV shows and movies where the audience will see them






2. The act of identifying any person or organization with the potential to buy a product and compiling that information in an organized manner for future use






3. The use of multiple modes of transportation to complete a single - long-distance movement of freight






4. Used when a person needs little information about a product






5. Strategy in which a new product is priced high to make optimum profit while there is little competition






6. People or businesses that move products between producers and final users






7. Relatively inexpensive - frequently purchased items for which buyers exert minimal purchasing effort






8. Products that give high immediate satisfaction but may hurt consumers in the long run.






9. A philosophy that involves everyone in an organization in a continual effort to improve quality and achieve customer satisfaction






10. A facility designed to meet the needs of the owner. It may be based on size - temperature control - or refrigeration






11. A pricing policy whereby a firm charges a relatively low price for a product initially as a way to reach the mass market






12. The face-to-face presentation and promotion of goods and services - including the salesperson's search for new prospects and follow-up service after the sale






13. Items with unique characteristics that buyers are willing to expend considerable effort to obtain






14. The strategy by which one or more dominant firms set the pricing practices that all competitors in an industry follow






15. Any information about an individual - product - or organization that's distributed to the public through the media and is not paid for or controlled by the seller






16. A theoretical model of what happens to sales and profits of a product class over time. The four stages are: introductory - growth - maturity - and decline






17. A business established or operated under an authorization to sell or distribute a company's goods or services in a particular area






18. Marketing intermediaries who bring buyers and sellers together and assist in negotiating an exchange but don't take title of the goods






19. Final customers don't recognize a brand at all—even though middlemen may use the brand name for identification and inventory control.






20. A long-lasting product that can be used and depreciated for many years






21. Everything from paying customers to say positive things on the Internet (ex. Twitter) to setting up multilevel selling schemes whereby consumers get commissions for directing friends to specific Web sites






22. A way of analyzing the business to identify its Strengths - Weaknesses - Opportunities and Threats






23. The route a product follows and the businesses involved in moving a product from the producer to the final consumer






24. Involve sales promotional arrangements between one or more retailers or manufacturers and combine their resources to do a promotion that creates additional sales for each partner






25. An item priced at or below cost to draw customers into a store






26. A name - symbol - or other device identifying a product; it is officially registered with the U.S. government and its use is legally restricted to its owner






27. Directs heavy advertising and sales promotion efforts toward consumers






28. A whole set of marketing intermediaries such as brokers - agents - wholesalers - and retailers - that join together to transport and store goods in their path from producers to consumers






29. Grouping two or more products together and pricing them as a unit






30. A pricing strategy based on what all the other companies are doing






31. All the linked activities various organizations must perform to move goods and services from the source of raw materials to ultimate consumers






32. Private companies that combine less-than carload or less-than truckload shipments from several different businesses and deliver them to their destinations; in international business - companies licensed by the U.S. Maritime Commission to handle expo






33. Costs that change according to the level or production






34. A group of products that are physically similar or are intended for a similar market






35. The producer uses advertising - personal selling - sales promotion - and all other promotional tools to convince wholesalers and retailers to stock and sell merchandise - pushing it through the distribution system to the stores






36. Product - price - place - and promotion; 4 P's of Marketing






37. The ingredients that go into a marketing program: product - price - place - and promotion






38. Dividing the market by age - education. and income level






39. The combination of product lines offered by a manufacturer






40. Products that don't carry the manufacturer's name but carry a distributor or retailer's name instead






41. Extending an existing brand name to new forms - colors - sizes - ingredients - or flavors of an existing product category






42. Pricing strategy that adds a predetermined percentage to the cost of products.






43. Intermediary/middlemen (wholesaler - retailer) involved in channels of distribution






44. Relate to a persons level of income - education and employment






45. Products is priced low to attract many customers and discourage competition






46. All the individuals and organizations that want goods and services to use in producing other goods and services or to sell - rent - or supply goods to others






47. The want-satisfying ability - or value - that organizations add to goods or services by making them more useful or accessible to consumers than they were before. the six kinds are form - time - place - possession - information - and service






48. A marketing intermediary that sells to other organizations






49. Any activity that fulfills a human want or need and returns money to those who provide it






50. The degree of brand loyalty in which a customer is aware that a brand exists and views the brand as an alternative purchase if their preferred brand is unavailable