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Test your basic knowledge |
Marketing Mix
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Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
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Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A long-lasting product that can be used and depreciated for many years
channel of distribution
capital item
channel of distribution
word of mouth marketing
2. Organizations that assist in moving goods and services from producers to businesses (B2B) and from businesses to consumers (B2C)
specialty products
marketing intermediaries
indirect distribution
intensive distribution
3. The face-to-face presentation and promotion of goods and services - including the salesperson's search for new prospects and follow-up service after the sale
personal selling
loss leader
exclusive distribution
break-even analysis
4. Distribution that sends products to only one retail outlet in a given geographic area
cause packaging
channel of distribution
exclusive distribution
intensive distribution
5. Final customers don't recognize a brand at all—even though middlemen may use the brand name for identification and inventory control.
intermediaries
penetration pricing
brand nonrecognition
wholesaler
6. Involve sales promotional arrangements between one or more retailers or manufacturers and combine their resources to do a promotion that creates additional sales for each partner
promotional tie-ins
Test Marketing
agents/brokers
franchise
7. Products that give high immediate satisfaction but may hurt consumers in the long run.
convenience products
pleasing products
inbound logistics
service
8. Packaging that is used by companies to promote social and political causes.
intermodal shipping
intensive distribution
service
cause packaging
9. Advertisers pay to put their products into TV shows and movies where the audience will see them
product placement
exclusive distribution
specialty products
Demographic segmentation
10. Products is priced low to attract many customers and discourage competition
convenience products
channel of distribution
penetration pricing
capital item
11. Directs heavy advertising and sales promotion efforts toward consumers
Test Marketing
pull strategy
freight forwarders
utility
12. A theoretical model of what happens to sales and profits of a product class over time. The four stages are: introductory - growth - maturity - and decline
Marketing Mix
intensive distribution
penetration pricing
product life cycle
13. Businesses selling to consumers; Business-to-Consumer Market
selective distribution
B2C Market
product placement
total quality management
14. People tell other people about products they've purchased.
intermodal shipping
Niche Marketing
public relations
word of mouth marketing
15. A form of market coverage whereby only a small number of all available outlets are used to expose products
pleasing products
selective distribution
SWOT
capital item
16. Setting a high price when introducing a product that has little competition and will appeal to customers who like to be the first to have the latest products.
skimming pricing
product line
trademark
socioeconomic
17. All the linked activities various organizations must perform to move goods and services from the source of raw materials to ultimate consumers
supply chain
selective distribution
Marketing Mix
private warehouse
18. The combination of product lines offered by a manufacturer
B2B Market
Demographic segmentation
product mix
product placement
19. Adding value by providing fast - friendly service during and after the sale and by teaching customers how to best use products over time
psychological pricing
service utility
private warehouse
possession utility
20. Any information about an individual - product - or organization that's distributed to the public through the media and is not paid for or controlled by the seller
socioeconomic
product placement
publicity
B2B Market
21. Product - price - place - and promotion; 4 P's of Marketing
specialty products
Marketing Mix
Test Marketing
word of mouth marketing
22. Without charge for delivery to and placing on board a carrier at a specified point; determines the point at which title for the shipment passes from vendor to purchaser
free-on-board
socioeconomic
skimming pricing
trademark
23. All the individuals and organizations that want goods and services to use in producing other goods and services or to sell - rent - or supply goods to others
public relations
possession utility
intermediaries
B2B Market
24. Relate to a persons level of income - education and employment
marketing intermediaries
Bundling
socioeconomic
utility
25. An item priced at or below cost to draw customers into a store
price leadership
loss leader
publicity
Competition-based pricing
26. The producer uses advertising - personal selling - sales promotion - and all other promotional tools to convince wholesalers and retailers to stock and sell merchandise - pushing it through the distribution system to the stores
word of mouth marketing
variable costs
trademark
push strategy
27. The strategy by which one or more dominant firms set the pricing practices that all competitors in an industry follow
Competition-based pricing
promotion mix
price leadership
agents/brokers
28. The process of testing products among potential users
Test Marketing
Marketing Mix
service utility
selective distribution
29. Manages the flow of finished products and information to business buyers and ultimately to consumers like you and me
push strategy
psychological pricing
public relations
outbound logistics
30. Dividing the market by age - education. and income level
possession utility
pull strategy
Demographic segmentation
Competition-based pricing
31. Any activity that fulfills a human want or need and returns money to those who provide it
service
B2C Market
public relations
SWOT
32. A brand that has exclusive protection for both its brand name and and its design
markup pricing
prospecting
push strategy
trademark
33. Private companies that combine less-than carload or less-than truckload shipments from several different businesses and deliver them to their destinations; in international business - companies licensed by the U.S. Maritime Commission to handle expo
word of mouth marketing
Demographic segmentation
publicity
freight forwarders
34. Non branded products that usually sell at a sizable discount compared to national or private-label brands
Test Marketing
generic goods
skimming price strategy
intensive distribution
35. Grouping two or more products together and pricing them as a unit
Bundling
product mix
B2B Market
pull strategy
36. Intermediary/middlemen (wholesaler - retailer) involved in channels of distribution
indirect distribution
intermodal shipping
prospecting
routine decision making
37. A business established or operated under an authorization to sell or distribute a company's goods or services in a particular area
exclusive distribution
intermodal shipping
agents/brokers
franchise
38. A whole set of marketing intermediaries such as brokers - agents - wholesalers - and retailers - that join together to transport and store goods in their path from producers to consumers
psychological pricing
supply chain
channel of distribution
dealer brands
39. Adding value to products by having them where people want them
inbound logistics
possession utility
place utility
freight forwarders
40. An inventory management approach in which supplies arrive just when needed for production or resale
variable costs
supply chain
just-in-time
product line
41. Marketing intermediaries who bring buyers and sellers together and assist in negotiating an exchange but don't take title of the goods
trademark
agents/brokers
loss leader
push strategy
42. Relatively inexpensive - frequently purchased items for which buyers exert minimal purchasing effort
convenience products
B2B Market
variable costs
channel of distribution
43. Pricing strategy that adds a predetermined percentage to the cost of products.
intermediaries
utility
marketing intermediaries
markup pricing
44. Items with unique characteristics that buyers are willing to expend considerable effort to obtain
penetration pricing
public relations
specialty products
just-in-time
45. The area of logistics that involves bringing raw materials - packaging - other goods and services - and information from suppliers to producers
inbound logistics
skimming price strategy
channel of distribution
franchise
46. A philosophy that involves everyone in an organization in a continual effort to improve quality and achieve customer satisfaction
Bundling
total quality management
Marketing Mix
trademark
47. The degree of brand loyalty in which a customer is aware that a brand exists and views the brand as an alternative purchase if their preferred brand is unavailable
brand recognition
intermediaries
supply chain
pull strategy
48. The process of finding small but profitable market segments and designing or finding products for them
publicity
Bundling
Niche Marketing
generic goods
49. A manager who helps direct the activities of a whole channel and tries to avoid or solve channel conflicts
marketing mix
marketing intermediaries
channel captain
Bundling
50. The planning - implementing - and controlling of the physical flow of materials - final goods - and related information from points of origin to points of consumption to meet customer requirements at a profit.
logistics
channel of distribution
marketing mix
convenience products
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