Test your basic knowledge |

Marketing Mix

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Adding value to products by having them where people want them






2. Everything from paying customers to say positive things on the Internet (ex. Twitter) to setting up multilevel selling schemes whereby consumers get commissions for directing friends to specific Web sites






3. The combination of product lines offered by a manufacturer






4. Without charge for delivery to and placing on board a carrier at a specified point; determines the point at which title for the shipment passes from vendor to purchaser






5. Pricing goods and services at price points that make the product appear less expensive than it is.






6. Distribution that puts products into as many retail outlets as possible






7. A theoretical model of what happens to sales and profits of a product class over time. The four stages are: introductory - growth - maturity - and decline






8. Distribution that sends products to only one retail outlet in a given geographic area






9. Any information about an individual - product - or organization that's distributed to the public through the media and is not paid for or controlled by the seller






10. Dividing the market by age - education. and income level






11. Marketing intermediaries who bring buyers and sellers together and assist in negotiating an exchange but don't take title of the goods






12. The process used to determine profitability at various levels of sales






13. A name - symbol - or other device identifying a product; it is officially registered with the U.S. government and its use is legally restricted to its owner






14. Any activity that fulfills a human want or need and returns money to those who provide it






15. Products is priced low to attract many customers and discourage competition






16. A marketing intermediary that sells to other organizations






17. The act of identifying any person or organization with the potential to buy a product and compiling that information in an organized manner for future use






18. An item priced at or below cost to draw customers into a store






19. Extending an existing brand name to new forms - colors - sizes - ingredients - or flavors of an existing product category






20. A pricing strategy based on what all the other companies are doing






21. A facility designed to meet the needs of the owner. It may be based on size - temperature control - or refrigeration






22. A way of analyzing the business to identify its Strengths - Weaknesses - Opportunities and Threats






23. People or businesses that move products between producers and final users






24. Relate to a persons level of income - education and employment






25. The route a product follows and the businesses involved in moving a product from the producer to the final consumer






26. The strategy by which one or more dominant firms set the pricing practices that all competitors in an industry follow






27. Private companies that combine less-than carload or less-than truckload shipments from several different businesses and deliver them to their destinations; in international business - companies licensed by the U.S. Maritime Commission to handle expo






28. The want-satisfying ability - or value - that organizations add to goods or services by making them more useful or accessible to consumers than they were before. the six kinds are form - time - place - possession - information - and service






29. Packaging that is used by companies to promote social and political causes.






30. The use of multiple modes of transportation to complete a single - long-distance movement of freight






31. A manager who helps direct the activities of a whole channel and tries to avoid or solve channel conflicts






32. Grouping two or more products together and pricing them as a unit






33. Doing whatever is necessary to transfer ownership from one party to another - including providing credit - delivery - installation - etc.






34. A group of products that are physically similar or are intended for a similar market






35. Items with unique characteristics that buyers are willing to expend considerable effort to obtain






36. Directs heavy advertising and sales promotion efforts toward consumers






37. Businesses selling to consumers; Business-to-Consumer Market






38. The process of testing products among potential users






39. The producer uses advertising - personal selling - sales promotion - and all other promotional tools to convince wholesalers and retailers to stock and sell merchandise - pushing it through the distribution system to the stores






40. Final customers don't recognize a brand at all—even though middlemen may use the brand name for identification and inventory control.






41. Products that don't carry the manufacturer's name but carry a distributor or retailer's name instead






42. Advertisers pay to put their products into TV shows and movies where the audience will see them






43. Manages the flow of finished products and information to business buyers and ultimately to consumers like you and me






44. Organizations that assist in moving goods and services from producers to businesses (B2B) and from businesses to consumers (B2C)






45. Used when a person needs little information about a product






46. Involve sales promotional arrangements between one or more retailers or manufacturers and combine their resources to do a promotion that creates additional sales for each partner






47. A form of market coverage whereby only a small number of all available outlets are used to expose products






48. A brand that has exclusive protection for both its brand name and and its design






49. Giving a limited number of dealers the exclusive right to distribute the company's products in their territories






50. All the linked activities various organizations must perform to move goods and services from the source of raw materials to ultimate consumers