Test your basic knowledge |

Marketing Mix

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Doing whatever is necessary to transfer ownership from one party to another - including providing credit - delivery - installation - etc.






2. A way of analyzing the business to identify its Strengths - Weaknesses - Opportunities and Threats






3. Relate to a persons level of income - education and employment






4. Product - price - place - and promotion; 4 P's of Marketing






5. The combination of product lines offered by a manufacturer






6. Packaging that is used by companies to promote social and political causes.






7. The management function that evaluates public attitudes - changes policies and procedures in response to the public's requests - and executes a program of action and information to earn public understanding and acceptance






8. People tell other people about products they've purchased.






9. Items with unique characteristics that buyers are willing to expend considerable effort to obtain






10. All the linked activities various organizations must perform to move goods and services from the source of raw materials to ultimate consumers






11. Any activity that fulfills a human want or need and returns money to those who provide it






12. An item priced at or below cost to draw customers into a store






13. Manages the flow of finished products and information to business buyers and ultimately to consumers like you and me






14. Used when a person needs little information about a product






15. Non branded products that usually sell at a sizable discount compared to national or private-label brands






16. People or businesses that move products between producers and final users






17. Distribution that sends products to only one retail outlet in a given geographic area






18. Products is priced low to attract many customers and discourage competition






19. Distribution that sends products to only a preferred group of retailers in an area






20. Involve sales promotional arrangements between one or more retailers or manufacturers and combine their resources to do a promotion that creates additional sales for each partner






21. A business established or operated under an authorization to sell or distribute a company's goods or services in a particular area






22. The act of identifying any person or organization with the potential to buy a product and compiling that information in an organized manner for future use






23. Final customers don't recognize a brand at all—even though middlemen may use the brand name for identification and inventory control.






24. The use of multiple modes of transportation to complete a single - long-distance movement of freight






25. Costs that change according to the level or production






26. Advertisers pay to put their products into TV shows and movies where the audience will see them






27. A whole set of marketing intermediaries such as brokers - agents - wholesalers - and retailers - that join together to transport and store goods in their path from producers to consumers






28. Products that give high immediate satisfaction but may hurt consumers in the long run.






29. A group of products that are physically similar or are intended for a similar market






30. A pricing policy whereby a firm charges a relatively low price for a product initially as a way to reach the mass market






31. Businesses selling to consumers; Business-to-Consumer Market






32. The degree of brand loyalty in which a customer is aware that a brand exists and views the brand as an alternative purchase if their preferred brand is unavailable






33. The route a product follows and the businesses involved in moving a product from the producer to the final consumer






34. A marketing intermediary that sells to other organizations






35. A long-lasting product that can be used and depreciated for many years






36. Extending an existing brand name to new forms - colors - sizes - ingredients - or flavors of an existing product category






37. Any information about an individual - product - or organization that's distributed to the public through the media and is not paid for or controlled by the seller






38. The process used to determine profitability at various levels of sales






39. Distribution that puts products into as many retail outlets as possible






40. Dividing the market by age - education. and income level






41. Adding value by providing fast - friendly service during and after the sale and by teaching customers how to best use products over time






42. Without charge for delivery to and placing on board a carrier at a specified point; determines the point at which title for the shipment passes from vendor to purchaser






43. Relatively inexpensive - frequently purchased items for which buyers exert minimal purchasing effort






44. The area of logistics that involves bringing raw materials - packaging - other goods and services - and information from suppliers to producers






45. Organizations that assist in moving goods and services from producers to businesses (B2B) and from businesses to consumers (B2C)






46. A philosophy that involves everyone in an organization in a continual effort to improve quality and achieve customer satisfaction






47. The process of finding small but profitable market segments and designing or finding products for them






48. The producer uses advertising - personal selling - sales promotion - and all other promotional tools to convince wholesalers and retailers to stock and sell merchandise - pushing it through the distribution system to the stores






49. Giving a limited number of dealers the exclusive right to distribute the company's products in their territories






50. The strategy by which one or more dominant firms set the pricing practices that all competitors in an industry follow