Test your basic knowledge |

Marketing Mix

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Distribution that sends products to only a preferred group of retailers in an area






2. The face-to-face presentation and promotion of goods and services - including the salesperson's search for new prospects and follow-up service after the sale






3. Setting a high price when introducing a product that has little competition and will appeal to customers who like to be the first to have the latest products.






4. A pricing policy whereby a firm charges a relatively low price for a product initially as a way to reach the mass market






5. A manager who helps direct the activities of a whole channel and tries to avoid or solve channel conflicts






6. A marketing intermediary that sells to other organizations






7. Manages the flow of finished products and information to business buyers and ultimately to consumers like you and me






8. The planning - implementing - and controlling of the physical flow of materials - final goods - and related information from points of origin to points of consumption to meet customer requirements at a profit.






9. Marketing intermediaries who bring buyers and sellers together and assist in negotiating an exchange but don't take title of the goods






10. A group of products that are physically similar or are intended for a similar market






11. Relatively inexpensive - frequently purchased items for which buyers exert minimal purchasing effort






12. A form of market coverage whereby only a small number of all available outlets are used to expose products






13. Distribution that puts products into as many retail outlets as possible






14. Non branded products that usually sell at a sizable discount compared to national or private-label brands






15. A name - symbol - or other device identifying a product; it is officially registered with the U.S. government and its use is legally restricted to its owner






16. The act of identifying any person or organization with the potential to buy a product and compiling that information in an organized manner for future use






17. A philosophy that involves everyone in an organization in a continual effort to improve quality and achieve customer satisfaction






18. Products that don't carry the manufacturer's name but carry a distributor or retailer's name instead






19. Dividing the market by age - education. and income level






20. Costs that change according to the level or production






21. The process of finding small but profitable market segments and designing or finding products for them






22. Product - price - place - and promotion; 4 P's of Marketing






23. Any activity that fulfills a human want or need and returns money to those who provide it






24. The management function that evaluates public attitudes - changes policies and procedures in response to the public's requests - and executes a program of action and information to earn public understanding and acceptance






25. A pricing strategy based on what all the other companies are doing






26. The producer uses advertising - personal selling - sales promotion - and all other promotional tools to convince wholesalers and retailers to stock and sell merchandise - pushing it through the distribution system to the stores






27. Any information about an individual - product - or organization that's distributed to the public through the media and is not paid for or controlled by the seller






28. Private companies that combine less-than carload or less-than truckload shipments from several different businesses and deliver them to their destinations; in international business - companies licensed by the U.S. Maritime Commission to handle expo






29. Distribution that sends products to only one retail outlet in a given geographic area






30. Involve sales promotional arrangements between one or more retailers or manufacturers and combine their resources to do a promotion that creates additional sales for each partner






31. Without charge for delivery to and placing on board a carrier at a specified point; determines the point at which title for the shipment passes from vendor to purchaser






32. People or businesses that move products between producers and final users






33. Doing whatever is necessary to transfer ownership from one party to another - including providing credit - delivery - installation - etc.






34. Extending an existing brand name to new forms - colors - sizes - ingredients - or flavors of an existing product category






35. People tell other people about products they've purchased.






36. Businesses selling to consumers; Business-to-Consumer Market






37. The want-satisfying ability - or value - that organizations add to goods or services by making them more useful or accessible to consumers than they were before. the six kinds are form - time - place - possession - information - and service






38. Grouping two or more products together and pricing them as a unit






39. All the linked activities various organizations must perform to move goods and services from the source of raw materials to ultimate consumers






40. The process used to determine profitability at various levels of sales






41. A facility designed to meet the needs of the owner. It may be based on size - temperature control - or refrigeration






42. The ingredients that go into a marketing program: product - price - place - and promotion






43. Relate to a persons level of income - education and employment






44. A business established or operated under an authorization to sell or distribute a company's goods or services in a particular area






45. All the individuals and organizations that want goods and services to use in producing other goods and services or to sell - rent - or supply goods to others






46. Intermediary/middlemen (wholesaler - retailer) involved in channels of distribution






47. Pricing goods and services at price points that make the product appear less expensive than it is.






48. Giving a limited number of dealers the exclusive right to distribute the company's products in their territories






49. Items with unique characteristics that buyers are willing to expend considerable effort to obtain






50. The combination of product lines offered by a manufacturer