Test your basic knowledge |

Marketing Mix

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Giving a limited number of dealers the exclusive right to distribute the company's products in their territories






2. All the individuals and organizations that want goods and services to use in producing other goods and services or to sell - rent - or supply goods to others






3. Products is priced low to attract many customers and discourage competition






4. Relate to a persons level of income - education and employment






5. Without charge for delivery to and placing on board a carrier at a specified point; determines the point at which title for the shipment passes from vendor to purchaser






6. A facility designed to meet the needs of the owner. It may be based on size - temperature control - or refrigeration






7. The process of finding small but profitable market segments and designing or finding products for them






8. Costs that change according to the level or production






9. Non branded products that usually sell at a sizable discount compared to national or private-label brands






10. A way of analyzing the business to identify its Strengths - Weaknesses - Opportunities and Threats






11. The route a product follows and the businesses involved in moving a product from the producer to the final consumer






12. A brand that has exclusive protection for both its brand name and and its design






13. Manages the flow of finished products and information to business buyers and ultimately to consumers like you and me






14. Dividing the market by age - education. and income level






15. A name - symbol - or other device identifying a product; it is officially registered with the U.S. government and its use is legally restricted to its owner






16. Extending an existing brand name to new forms - colors - sizes - ingredients - or flavors of an existing product category






17. The combination of product lines offered by a manufacturer






18. The area of logistics that involves bringing raw materials - packaging - other goods and services - and information from suppliers to producers






19. A philosophy that involves everyone in an organization in a continual effort to improve quality and achieve customer satisfaction






20. A group of products that are physically similar or are intended for a similar market






21. Advertisers pay to put their products into TV shows and movies where the audience will see them






22. A marketing intermediary that sells to other organizations






23. Grouping two or more products together and pricing them as a unit






24. Pricing strategy that adds a predetermined percentage to the cost of products.






25. The combination of promotional tools an organization uses






26. A pricing strategy based on what all the other companies are doing






27. The process of testing products among potential users






28. Strategy in which a new product is priced high to make optimum profit while there is little competition






29. Any activity that fulfills a human want or need and returns money to those who provide it






30. The ingredients that go into a marketing program: product - price - place - and promotion






31. Setting a high price when introducing a product that has little competition and will appeal to customers who like to be the first to have the latest products.






32. The act of identifying any person or organization with the potential to buy a product and compiling that information in an organized manner for future use






33. Adding value by providing fast - friendly service during and after the sale and by teaching customers how to best use products over time






34. Adding value to products by having them where people want them






35. A manager who helps direct the activities of a whole channel and tries to avoid or solve channel conflicts






36. A form of market coverage whereby only a small number of all available outlets are used to expose products






37. A long-lasting product that can be used and depreciated for many years






38. Distribution that sends products to only a preferred group of retailers in an area






39. People tell other people about products they've purchased.






40. Items with unique characteristics that buyers are willing to expend considerable effort to obtain






41. Products that don't carry the manufacturer's name but carry a distributor or retailer's name instead






42. Everything from paying customers to say positive things on the Internet (ex. Twitter) to setting up multilevel selling schemes whereby consumers get commissions for directing friends to specific Web sites






43. Any information about an individual - product - or organization that's distributed to the public through the media and is not paid for or controlled by the seller






44. The strategy by which one or more dominant firms set the pricing practices that all competitors in an industry follow






45. An item priced at or below cost to draw customers into a store






46. Final customers don't recognize a brand at all—even though middlemen may use the brand name for identification and inventory control.






47. Used when a person needs little information about a product






48. A pricing policy whereby a firm charges a relatively low price for a product initially as a way to reach the mass market






49. Packaging that is used by companies to promote social and political causes.






50. Involve sales promotional arrangements between one or more retailers or manufacturers and combine their resources to do a promotion that creates additional sales for each partner