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Test your basic knowledge |
Marketing Mix
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. All the individuals and organizations that want goods and services to use in producing other goods and services or to sell - rent - or supply goods to others
penetration pricing
channel of distribution
B2B Market
utility
2. Businesses selling to consumers; Business-to-Consumer Market
total quality management
B2C Market
agents/brokers
penetration pricing
3. A philosophy that involves everyone in an organization in a continual effort to improve quality and achieve customer satisfaction
indirect distribution
pleasing products
total quality management
intensive distribution
4. Distribution that sends products to only a preferred group of retailers in an area
socioeconomic
service
selective distribution
viral marketing
5. Giving a limited number of dealers the exclusive right to distribute the company's products in their territories
intermodal shipping
exclusive distribution
just-in-time
socioeconomic
6. Everything from paying customers to say positive things on the Internet (ex. Twitter) to setting up multilevel selling schemes whereby consumers get commissions for directing friends to specific Web sites
channel of distribution
franchise
viral marketing
skimming price strategy
7. Distribution that puts products into as many retail outlets as possible
intensive distribution
pleasing products
trademark
Competition-based pricing
8. Involve sales promotional arrangements between one or more retailers or manufacturers and combine their resources to do a promotion that creates additional sales for each partner
possession utility
promotional tie-ins
prospecting
public relations
9. Distribution that sends products to only one retail outlet in a given geographic area
private warehouse
B2B Market
exclusive distribution
channel of distribution
10. A form of market coverage whereby only a small number of all available outlets are used to expose products
Test Marketing
agents/brokers
variable costs
selective distribution
11. Organizations that assist in moving goods and services from producers to businesses (B2B) and from businesses to consumers (B2C)
marketing intermediaries
Bundling
trademark
generic goods
12. Adding value to products by having them where people want them
SWOT
marketing mix
marketing intermediaries
place utility
13. Items with unique characteristics that buyers are willing to expend considerable effort to obtain
penetration pricing
specialty products
wholesaler
outbound logistics
14. Without charge for delivery to and placing on board a carrier at a specified point; determines the point at which title for the shipment passes from vendor to purchaser
exclusive distribution
line extension
free-on-board
wholesaler
15. An item priced at or below cost to draw customers into a store
loss leader
intensive distribution
product placement
line extension
16. A name - symbol - or other device identifying a product; it is officially registered with the U.S. government and its use is legally restricted to its owner
penetration pricing
brand recognition
promotional tie-ins
trademark
17. The face-to-face presentation and promotion of goods and services - including the salesperson's search for new prospects and follow-up service after the sale
convenience products
SWOT
service utility
personal selling
18. Relate to a persons level of income - education and employment
service utility
prospecting
pull strategy
socioeconomic
19. Products is priced low to attract many customers and discourage competition
penetration pricing
inbound logistics
product mix
trademark
20. Relatively inexpensive - frequently purchased items for which buyers exert minimal purchasing effort
intermediaries
word of mouth marketing
service utility
convenience products
21. A way of analyzing the business to identify its Strengths - Weaknesses - Opportunities and Threats
SWOT
push strategy
place utility
Test Marketing
22. Any information about an individual - product - or organization that's distributed to the public through the media and is not paid for or controlled by the seller
Demographic segmentation
publicity
word of mouth marketing
cause packaging
23. The strategy by which one or more dominant firms set the pricing practices that all competitors in an industry follow
intermodal shipping
Bundling
channel of distribution
price leadership
24. Product - price - place - and promotion; 4 P's of Marketing
possession utility
B2B Market
Marketing Mix
personal selling
25. People or businesses that move products between producers and final users
product line
brand recognition
routine decision making
intermediaries
26. All the linked activities various organizations must perform to move goods and services from the source of raw materials to ultimate consumers
Niche Marketing
supply chain
freight forwarders
utility
27. The act of identifying any person or organization with the potential to buy a product and compiling that information in an organized manner for future use
convenience products
prospecting
penetration pricing
wholesaler
28. Dividing the market by age - education. and income level
line extension
B2B Market
personal selling
Demographic segmentation
29. A brand that has exclusive protection for both its brand name and and its design
channel of distribution
total quality management
trademark
freight forwarders
30. Marketing intermediaries who bring buyers and sellers together and assist in negotiating an exchange but don't take title of the goods
Test Marketing
agents/brokers
utility
generic goods
31. A pricing policy whereby a firm charges a relatively low price for a product initially as a way to reach the mass market
channel of distribution
penetration pricing
intermodal shipping
push strategy
32. Adding value by providing fast - friendly service during and after the sale and by teaching customers how to best use products over time
channel captain
B2B Market
exclusive distribution
service utility
33. Any activity that fulfills a human want or need and returns money to those who provide it
service
product mix
product placement
personal selling
34. Pricing strategy that adds a predetermined percentage to the cost of products.
markup pricing
B2B Market
penetration pricing
generic goods
35. Private companies that combine less-than carload or less-than truckload shipments from several different businesses and deliver them to their destinations; in international business - companies licensed by the U.S. Maritime Commission to handle expo
pull strategy
freight forwarders
Niche Marketing
capital item
36. The process used to determine profitability at various levels of sales
pull strategy
break-even analysis
logistics
service utility
37. A marketing intermediary that sells to other organizations
wholesaler
specialty products
outbound logistics
generic goods
38. The use of multiple modes of transportation to complete a single - long-distance movement of freight
Bundling
selective distribution
intermodal shipping
selective distribution
39. The process of testing products among potential users
freight forwarders
Test Marketing
intermodal shipping
exclusive distribution
40. A group of products that are physically similar or are intended for a similar market
utility
channel of distribution
logistics
product line
41. The producer uses advertising - personal selling - sales promotion - and all other promotional tools to convince wholesalers and retailers to stock and sell merchandise - pushing it through the distribution system to the stores
Competition-based pricing
push strategy
penetration pricing
Bundling
42. Doing whatever is necessary to transfer ownership from one party to another - including providing credit - delivery - installation - etc.
outbound logistics
intensive distribution
possession utility
channel of distribution
43. People tell other people about products they've purchased.
product line
word of mouth marketing
utility
outbound logistics
44. An inventory management approach in which supplies arrive just when needed for production or resale
specialty products
inbound logistics
intermodal shipping
just-in-time
45. Products that don't carry the manufacturer's name but carry a distributor or retailer's name instead
dealer brands
channel of distribution
capital item
Marketing Mix
46. Extending an existing brand name to new forms - colors - sizes - ingredients - or flavors of an existing product category
line extension
word of mouth marketing
supply chain
marketing mix
47. Advertisers pay to put their products into TV shows and movies where the audience will see them
skimming price strategy
product placement
push strategy
wholesaler
48. The degree of brand loyalty in which a customer is aware that a brand exists and views the brand as an alternative purchase if their preferred brand is unavailable
promotional tie-ins
brand recognition
word of mouth marketing
price leadership
49. Used when a person needs little information about a product
exclusive distribution
SWOT
routine decision making
dealer brands
50. A theoretical model of what happens to sales and profits of a product class over time. The four stages are: introductory - growth - maturity - and decline
break-even analysis
product life cycle
inbound logistics
place utility