Test your basic knowledge |

Marketing Mix

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A business established or operated under an authorization to sell or distribute a company's goods or services in a particular area






2. Products is priced low to attract many customers and discourage competition






3. Involve sales promotional arrangements between one or more retailers or manufacturers and combine their resources to do a promotion that creates additional sales for each partner






4. Doing whatever is necessary to transfer ownership from one party to another - including providing credit - delivery - installation - etc.






5. The act of identifying any person or organization with the potential to buy a product and compiling that information in an organized manner for future use






6. Advertisers pay to put their products into TV shows and movies where the audience will see them






7. The process used to determine profitability at various levels of sales






8. Organizations that assist in moving goods and services from producers to businesses (B2B) and from businesses to consumers (B2C)






9. The combination of promotional tools an organization uses






10. A philosophy that involves everyone in an organization in a continual effort to improve quality and achieve customer satisfaction






11. Private companies that combine less-than carload or less-than truckload shipments from several different businesses and deliver them to their destinations; in international business - companies licensed by the U.S. Maritime Commission to handle expo






12. A manager who helps direct the activities of a whole channel and tries to avoid or solve channel conflicts






13. Any information about an individual - product - or organization that's distributed to the public through the media and is not paid for or controlled by the seller






14. Pricing strategy that adds a predetermined percentage to the cost of products.






15. Product - price - place - and promotion; 4 P's of Marketing






16. A marketing intermediary that sells to other organizations






17. Giving a limited number of dealers the exclusive right to distribute the company's products in their territories






18. The combination of product lines offered by a manufacturer






19. Items with unique characteristics that buyers are willing to expend considerable effort to obtain






20. Adding value by providing fast - friendly service during and after the sale and by teaching customers how to best use products over time






21. A group of products that are physically similar or are intended for a similar market






22. Products that don't carry the manufacturer's name but carry a distributor or retailer's name instead






23. All the linked activities various organizations must perform to move goods and services from the source of raw materials to ultimate consumers






24. The degree of brand loyalty in which a customer is aware that a brand exists and views the brand as an alternative purchase if their preferred brand is unavailable






25. Adding value to products by having them where people want them






26. The use of multiple modes of transportation to complete a single - long-distance movement of freight






27. The route a product follows and the businesses involved in moving a product from the producer to the final consumer






28. People or businesses that move products between producers and final users






29. The strategy by which one or more dominant firms set the pricing practices that all competitors in an industry follow






30. The want-satisfying ability - or value - that organizations add to goods or services by making them more useful or accessible to consumers than they were before. the six kinds are form - time - place - possession - information - and service






31. A brand that has exclusive protection for both its brand name and and its design






32. Non branded products that usually sell at a sizable discount compared to national or private-label brands






33. Setting a high price when introducing a product that has little competition and will appeal to customers who like to be the first to have the latest products.






34. The face-to-face presentation and promotion of goods and services - including the salesperson's search for new prospects and follow-up service after the sale






35. Strategy in which a new product is priced high to make optimum profit while there is little competition






36. People tell other people about products they've purchased.






37. An item priced at or below cost to draw customers into a store






38. A whole set of marketing intermediaries such as brokers - agents - wholesalers - and retailers - that join together to transport and store goods in their path from producers to consumers






39. Dividing the market by age - education. and income level






40. An inventory management approach in which supplies arrive just when needed for production or resale






41. The management function that evaluates public attitudes - changes policies and procedures in response to the public's requests - and executes a program of action and information to earn public understanding and acceptance






42. Relate to a persons level of income - education and employment






43. A long-lasting product that can be used and depreciated for many years






44. Manages the flow of finished products and information to business buyers and ultimately to consumers like you and me






45. The producer uses advertising - personal selling - sales promotion - and all other promotional tools to convince wholesalers and retailers to stock and sell merchandise - pushing it through the distribution system to the stores






46. A name - symbol - or other device identifying a product; it is officially registered with the U.S. government and its use is legally restricted to its owner






47. A form of market coverage whereby only a small number of all available outlets are used to expose products






48. Everything from paying customers to say positive things on the Internet (ex. Twitter) to setting up multilevel selling schemes whereby consumers get commissions for directing friends to specific Web sites






49. The planning - implementing - and controlling of the physical flow of materials - final goods - and related information from points of origin to points of consumption to meet customer requirements at a profit.






50. Used when a person needs little information about a product