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Test your basic knowledge |
Marketing Mix
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A form of market coverage whereby only a small number of all available outlets are used to expose products
selective distribution
marketing mix
penetration pricing
Bundling
2. Grouping two or more products together and pricing them as a unit
push strategy
generic goods
convenience products
Bundling
3. Private companies that combine less-than carload or less-than truckload shipments from several different businesses and deliver them to their destinations; in international business - companies licensed by the U.S. Maritime Commission to handle expo
freight forwarders
Competition-based pricing
Bundling
exclusive distribution
4. The planning - implementing - and controlling of the physical flow of materials - final goods - and related information from points of origin to points of consumption to meet customer requirements at a profit.
product placement
marketing intermediaries
product line
logistics
5. Packaging that is used by companies to promote social and political causes.
personal selling
product line
brand nonrecognition
cause packaging
6. Everything from paying customers to say positive things on the Internet (ex. Twitter) to setting up multilevel selling schemes whereby consumers get commissions for directing friends to specific Web sites
viral marketing
inbound logistics
free-on-board
trademark
7. Strategy in which a new product is priced high to make optimum profit while there is little competition
skimming price strategy
exclusive distribution
break-even analysis
outbound logistics
8. Without charge for delivery to and placing on board a carrier at a specified point; determines the point at which title for the shipment passes from vendor to purchaser
personal selling
free-on-board
markup pricing
freight forwarders
9. Pricing strategy that adds a predetermined percentage to the cost of products.
price leadership
markup pricing
brand recognition
pleasing products
10. Products that give high immediate satisfaction but may hurt consumers in the long run.
SWOT
pleasing products
intermodal shipping
selective distribution
11. Final customers don't recognize a brand at all—even though middlemen may use the brand name for identification and inventory control.
product mix
price leadership
brand nonrecognition
possession utility
12. Setting a high price when introducing a product that has little competition and will appeal to customers who like to be the first to have the latest products.
franchise
skimming price strategy
skimming pricing
agents/brokers
13. The strategy by which one or more dominant firms set the pricing practices that all competitors in an industry follow
Competition-based pricing
viral marketing
price leadership
possession utility
14. The combination of promotional tools an organization uses
promotion mix
variable costs
place utility
cause packaging
15. Businesses selling to consumers; Business-to-Consumer Market
B2C Market
penetration pricing
trademark
Test Marketing
16. Marketing intermediaries who bring buyers and sellers together and assist in negotiating an exchange but don't take title of the goods
brand recognition
intermediaries
agents/brokers
Marketing Mix
17. Organizations that assist in moving goods and services from producers to businesses (B2B) and from businesses to consumers (B2C)
markup pricing
marketing intermediaries
penetration pricing
break-even analysis
18. A business established or operated under an authorization to sell or distribute a company's goods or services in a particular area
utility
inbound logistics
franchise
B2B Market
19. The area of logistics that involves bringing raw materials - packaging - other goods and services - and information from suppliers to producers
generic goods
inbound logistics
supply chain
line extension
20. Product - price - place - and promotion; 4 P's of Marketing
specialty products
total quality management
intermediaries
Marketing Mix
21. The combination of product lines offered by a manufacturer
exclusive distribution
intermediaries
supply chain
product mix
22. Items with unique characteristics that buyers are willing to expend considerable effort to obtain
channel of distribution
specialty products
service utility
service
23. Non branded products that usually sell at a sizable discount compared to national or private-label brands
skimming price strategy
service
utility
generic goods
24. A marketing intermediary that sells to other organizations
promotion mix
break-even analysis
wholesaler
free-on-board
25. Products that don't carry the manufacturer's name but carry a distributor or retailer's name instead
free-on-board
outbound logistics
dealer brands
skimming price strategy
26. The management function that evaluates public attitudes - changes policies and procedures in response to the public's requests - and executes a program of action and information to earn public understanding and acceptance
public relations
free-on-board
trademark
promotion mix
27. The use of multiple modes of transportation to complete a single - long-distance movement of freight
markup pricing
product mix
intermodal shipping
viral marketing
28. A pricing strategy based on what all the other companies are doing
Competition-based pricing
B2C Market
skimming pricing
channel of distribution
29. Any information about an individual - product - or organization that's distributed to the public through the media and is not paid for or controlled by the seller
service
intermediaries
generic goods
publicity
30. People tell other people about products they've purchased.
word of mouth marketing
intermodal shipping
free-on-board
penetration pricing
31. All the individuals and organizations that want goods and services to use in producing other goods and services or to sell - rent - or supply goods to others
agents/brokers
SWOT
marketing intermediaries
B2B Market
32. A group of products that are physically similar or are intended for a similar market
dealer brands
product line
brand nonrecognition
push strategy
33. A brand that has exclusive protection for both its brand name and and its design
cause packaging
trademark
generic goods
Competition-based pricing
34. The degree of brand loyalty in which a customer is aware that a brand exists and views the brand as an alternative purchase if their preferred brand is unavailable
marketing mix
brand recognition
intermediaries
selective distribution
35. An item priced at or below cost to draw customers into a store
loss leader
product mix
variable costs
selective distribution
36. A whole set of marketing intermediaries such as brokers - agents - wholesalers - and retailers - that join together to transport and store goods in their path from producers to consumers
trademark
line extension
channel of distribution
product line
37. The ingredients that go into a marketing program: product - price - place - and promotion
prospecting
marketing mix
pull strategy
capital item
38. Used when a person needs little information about a product
Niche Marketing
convenience products
cause packaging
routine decision making
39. The act of identifying any person or organization with the potential to buy a product and compiling that information in an organized manner for future use
B2C Market
private warehouse
prospecting
outbound logistics
40. Doing whatever is necessary to transfer ownership from one party to another - including providing credit - delivery - installation - etc.
variable costs
possession utility
price leadership
B2B Market
41. A facility designed to meet the needs of the owner. It may be based on size - temperature control - or refrigeration
loss leader
private warehouse
push strategy
penetration pricing
42. People or businesses that move products between producers and final users
brand nonrecognition
intermediaries
selective distribution
routine decision making
43. Directs heavy advertising and sales promotion efforts toward consumers
Marketing Mix
pull strategy
promotional tie-ins
Competition-based pricing
44. Products is priced low to attract many customers and discourage competition
push strategy
capital item
penetration pricing
B2C Market
45. Advertisers pay to put their products into TV shows and movies where the audience will see them
capital item
cause packaging
channel of distribution
product placement
46. The process of testing products among potential users
specialty products
Test Marketing
product life cycle
personal selling
47. An inventory management approach in which supplies arrive just when needed for production or resale
penetration pricing
just-in-time
convenience products
free-on-board
48. Any activity that fulfills a human want or need and returns money to those who provide it
service
intensive distribution
total quality management
prospecting
49. The route a product follows and the businesses involved in moving a product from the producer to the final consumer
product mix
wholesaler
viral marketing
channel of distribution
50. Costs that change according to the level or production
trademark
variable costs
penetration pricing
private warehouse