Test your basic knowledge |

Marketing Mix

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Dividing the market by age - education. and income level






2. The management function that evaluates public attitudes - changes policies and procedures in response to the public's requests - and executes a program of action and information to earn public understanding and acceptance






3. A name - symbol - or other device identifying a product; it is officially registered with the U.S. government and its use is legally restricted to its owner






4. A way of analyzing the business to identify its Strengths - Weaknesses - Opportunities and Threats






5. The degree of brand loyalty in which a customer is aware that a brand exists and views the brand as an alternative purchase if their preferred brand is unavailable






6. Items with unique characteristics that buyers are willing to expend considerable effort to obtain






7. The area of logistics that involves bringing raw materials - packaging - other goods and services - and information from suppliers to producers






8. Extending an existing brand name to new forms - colors - sizes - ingredients - or flavors of an existing product category






9. Involve sales promotional arrangements between one or more retailers or manufacturers and combine their resources to do a promotion that creates additional sales for each partner






10. Any activity that fulfills a human want or need and returns money to those who provide it






11. The want-satisfying ability - or value - that organizations add to goods or services by making them more useful or accessible to consumers than they were before. the six kinds are form - time - place - possession - information - and service






12. Without charge for delivery to and placing on board a carrier at a specified point; determines the point at which title for the shipment passes from vendor to purchaser






13. Pricing strategy that adds a predetermined percentage to the cost of products.






14. The producer uses advertising - personal selling - sales promotion - and all other promotional tools to convince wholesalers and retailers to stock and sell merchandise - pushing it through the distribution system to the stores






15. Used when a person needs little information about a product






16. The combination of promotional tools an organization uses






17. Final customers don't recognize a brand at all—even though middlemen may use the brand name for identification and inventory control.






18. Advertisers pay to put their products into TV shows and movies where the audience will see them






19. A theoretical model of what happens to sales and profits of a product class over time. The four stages are: introductory - growth - maturity - and decline






20. The process of testing products among potential users






21. Marketing intermediaries who bring buyers and sellers together and assist in negotiating an exchange but don't take title of the goods






22. Distribution that sends products to only one retail outlet in a given geographic area






23. A form of market coverage whereby only a small number of all available outlets are used to expose products






24. Grouping two or more products together and pricing them as a unit






25. The face-to-face presentation and promotion of goods and services - including the salesperson's search for new prospects and follow-up service after the sale






26. A facility designed to meet the needs of the owner. It may be based on size - temperature control - or refrigeration






27. The combination of product lines offered by a manufacturer






28. The route a product follows and the businesses involved in moving a product from the producer to the final consumer






29. Product - price - place - and promotion; 4 P's of Marketing






30. A business established or operated under an authorization to sell or distribute a company's goods or services in a particular area






31. The process of finding small but profitable market segments and designing or finding products for them






32. People or businesses that move products between producers and final users






33. Strategy in which a new product is priced high to make optimum profit while there is little competition






34. Directs heavy advertising and sales promotion efforts toward consumers






35. A marketing intermediary that sells to other organizations






36. Pricing goods and services at price points that make the product appear less expensive than it is.






37. Non branded products that usually sell at a sizable discount compared to national or private-label brands






38. Distribution that puts products into as many retail outlets as possible






39. Adding value by providing fast - friendly service during and after the sale and by teaching customers how to best use products over time






40. Products that give high immediate satisfaction but may hurt consumers in the long run.






41. A pricing strategy based on what all the other companies are doing






42. Any information about an individual - product - or organization that's distributed to the public through the media and is not paid for or controlled by the seller






43. Setting a high price when introducing a product that has little competition and will appeal to customers who like to be the first to have the latest products.






44. A pricing policy whereby a firm charges a relatively low price for a product initially as a way to reach the mass market






45. Distribution that sends products to only a preferred group of retailers in an area






46. The use of multiple modes of transportation to complete a single - long-distance movement of freight






47. An inventory management approach in which supplies arrive just when needed for production or resale






48. Manages the flow of finished products and information to business buyers and ultimately to consumers like you and me






49. Doing whatever is necessary to transfer ownership from one party to another - including providing credit - delivery - installation - etc.






50. All the individuals and organizations that want goods and services to use in producing other goods and services or to sell - rent - or supply goods to others