Test your basic knowledge |

Marketing Mix

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The want-satisfying ability - or value - that organizations add to goods or services by making them more useful or accessible to consumers than they were before. the six kinds are form - time - place - possession - information - and service






2. Any information about an individual - product - or organization that's distributed to the public through the media and is not paid for or controlled by the seller






3. The strategy by which one or more dominant firms set the pricing practices that all competitors in an industry follow






4. The process of finding small but profitable market segments and designing or finding products for them






5. Costs that change according to the level or production






6. Businesses selling to consumers; Business-to-Consumer Market






7. Any activity that fulfills a human want or need and returns money to those who provide it






8. Directs heavy advertising and sales promotion efforts toward consumers






9. Dividing the market by age - education. and income level






10. Advertisers pay to put their products into TV shows and movies where the audience will see them






11. A form of market coverage whereby only a small number of all available outlets are used to expose products






12. The ingredients that go into a marketing program: product - price - place - and promotion






13. Extending an existing brand name to new forms - colors - sizes - ingredients - or flavors of an existing product category






14. Manages the flow of finished products and information to business buyers and ultimately to consumers like you and me






15. Products is priced low to attract many customers and discourage competition






16. The act of identifying any person or organization with the potential to buy a product and compiling that information in an organized manner for future use






17. A business established or operated under an authorization to sell or distribute a company's goods or services in a particular area






18. The face-to-face presentation and promotion of goods and services - including the salesperson's search for new prospects and follow-up service after the sale






19. The management function that evaluates public attitudes - changes policies and procedures in response to the public's requests - and executes a program of action and information to earn public understanding and acceptance






20. A way of analyzing the business to identify its Strengths - Weaknesses - Opportunities and Threats






21. Products that don't carry the manufacturer's name but carry a distributor or retailer's name instead






22. Organizations that assist in moving goods and services from producers to businesses (B2B) and from businesses to consumers (B2C)






23. An inventory management approach in which supplies arrive just when needed for production or resale






24. Setting a high price when introducing a product that has little competition and will appeal to customers who like to be the first to have the latest products.






25. Distribution that sends products to only a preferred group of retailers in an area






26. A brand that has exclusive protection for both its brand name and and its design






27. A group of products that are physically similar or are intended for a similar market






28. Strategy in which a new product is priced high to make optimum profit while there is little competition






29. A philosophy that involves everyone in an organization in a continual effort to improve quality and achieve customer satisfaction






30. A name - symbol - or other device identifying a product; it is officially registered with the U.S. government and its use is legally restricted to its owner






31. Doing whatever is necessary to transfer ownership from one party to another - including providing credit - delivery - installation - etc.






32. A whole set of marketing intermediaries such as brokers - agents - wholesalers - and retailers - that join together to transport and store goods in their path from producers to consumers






33. The route a product follows and the businesses involved in moving a product from the producer to the final consumer






34. Everything from paying customers to say positive things on the Internet (ex. Twitter) to setting up multilevel selling schemes whereby consumers get commissions for directing friends to specific Web sites






35. A facility designed to meet the needs of the owner. It may be based on size - temperature control - or refrigeration






36. An item priced at or below cost to draw customers into a store






37. Distribution that sends products to only one retail outlet in a given geographic area






38. Marketing intermediaries who bring buyers and sellers together and assist in negotiating an exchange but don't take title of the goods






39. The combination of product lines offered by a manufacturer






40. Distribution that puts products into as many retail outlets as possible






41. Used when a person needs little information about a product






42. Pricing strategy that adds a predetermined percentage to the cost of products.






43. A manager who helps direct the activities of a whole channel and tries to avoid or solve channel conflicts






44. Items with unique characteristics that buyers are willing to expend considerable effort to obtain






45. The degree of brand loyalty in which a customer is aware that a brand exists and views the brand as an alternative purchase if their preferred brand is unavailable






46. People or businesses that move products between producers and final users






47. Final customers don't recognize a brand at all—even though middlemen may use the brand name for identification and inventory control.






48. People tell other people about products they've purchased.






49. All the individuals and organizations that want goods and services to use in producing other goods and services or to sell - rent - or supply goods to others






50. Pricing goods and services at price points that make the product appear less expensive than it is.







Sorry!:) No result found.

Can you answer 50 questions in 15 minutes?


Let me suggest you:

Browse all subjects

Browse all tests

Most popular tests



Major Subjects

Tests & Exams


AP
CLEP
DSST
GRE
SAT
GMAT

Browse all subjects

Browse all tests

Most popular tests