Test your basic knowledge |

Marketing Mix

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The process of finding small but profitable market segments and designing or finding products for them






2. A pricing policy whereby a firm charges a relatively low price for a product initially as a way to reach the mass market






3. Products is priced low to attract many customers and discourage competition






4. A facility designed to meet the needs of the owner. It may be based on size - temperature control - or refrigeration






5. Products that give high immediate satisfaction but may hurt consumers in the long run.






6. The area of logistics that involves bringing raw materials - packaging - other goods and services - and information from suppliers to producers






7. Extending an existing brand name to new forms - colors - sizes - ingredients - or flavors of an existing product category






8. A name - symbol - or other device identifying a product; it is officially registered with the U.S. government and its use is legally restricted to its owner






9. A marketing intermediary that sells to other organizations






10. Without charge for delivery to and placing on board a carrier at a specified point; determines the point at which title for the shipment passes from vendor to purchaser






11. People tell other people about products they've purchased.






12. Distribution that sends products to only a preferred group of retailers in an area






13. The management function that evaluates public attitudes - changes policies and procedures in response to the public's requests - and executes a program of action and information to earn public understanding and acceptance






14. The strategy by which one or more dominant firms set the pricing practices that all competitors in an industry follow






15. The combination of product lines offered by a manufacturer






16. Involve sales promotional arrangements between one or more retailers or manufacturers and combine their resources to do a promotion that creates additional sales for each partner






17. Relatively inexpensive - frequently purchased items for which buyers exert minimal purchasing effort






18. A way of analyzing the business to identify its Strengths - Weaknesses - Opportunities and Threats






19. Non branded products that usually sell at a sizable discount compared to national or private-label brands






20. The process of testing products among potential users






21. Distribution that puts products into as many retail outlets as possible






22. All the individuals and organizations that want goods and services to use in producing other goods and services or to sell - rent - or supply goods to others






23. A form of market coverage whereby only a small number of all available outlets are used to expose products






24. Packaging that is used by companies to promote social and political causes.






25. Strategy in which a new product is priced high to make optimum profit while there is little competition






26. Dividing the market by age - education. and income level






27. Setting a high price when introducing a product that has little competition and will appeal to customers who like to be the first to have the latest products.






28. Used when a person needs little information about a product






29. Products that don't carry the manufacturer's name but carry a distributor or retailer's name instead






30. The planning - implementing - and controlling of the physical flow of materials - final goods - and related information from points of origin to points of consumption to meet customer requirements at a profit.






31. Grouping two or more products together and pricing them as a unit






32. The producer uses advertising - personal selling - sales promotion - and all other promotional tools to convince wholesalers and retailers to stock and sell merchandise - pushing it through the distribution system to the stores






33. Adding value by providing fast - friendly service during and after the sale and by teaching customers how to best use products over time






34. An item priced at or below cost to draw customers into a store






35. A manager who helps direct the activities of a whole channel and tries to avoid or solve channel conflicts






36. Giving a limited number of dealers the exclusive right to distribute the company's products in their territories






37. A business established or operated under an authorization to sell or distribute a company's goods or services in a particular area






38. The face-to-face presentation and promotion of goods and services - including the salesperson's search for new prospects and follow-up service after the sale






39. Distribution that sends products to only one retail outlet in a given geographic area






40. The act of identifying any person or organization with the potential to buy a product and compiling that information in an organized manner for future use






41. People or businesses that move products between producers and final users






42. The process used to determine profitability at various levels of sales






43. Costs that change according to the level or production






44. The want-satisfying ability - or value - that organizations add to goods or services by making them more useful or accessible to consumers than they were before. the six kinds are form - time - place - possession - information - and service






45. Businesses selling to consumers; Business-to-Consumer Market






46. The degree of brand loyalty in which a customer is aware that a brand exists and views the brand as an alternative purchase if their preferred brand is unavailable






47. The combination of promotional tools an organization uses






48. All the linked activities various organizations must perform to move goods and services from the source of raw materials to ultimate consumers






49. Organizations that assist in moving goods and services from producers to businesses (B2B) and from businesses to consumers (B2C)






50. A long-lasting product that can be used and depreciated for many years