Test your basic knowledge |

Marketing Mix

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The process used to determine profitability at various levels of sales






2. The degree of brand loyalty in which a customer is aware that a brand exists and views the brand as an alternative purchase if their preferred brand is unavailable






3. Products that don't carry the manufacturer's name but carry a distributor or retailer's name instead






4. The combination of promotional tools an organization uses






5. Any activity that fulfills a human want or need and returns money to those who provide it






6. People or businesses that move products between producers and final users






7. Items with unique characteristics that buyers are willing to expend considerable effort to obtain






8. Dividing the market by age - education. and income level






9. Pricing goods and services at price points that make the product appear less expensive than it is.






10. Extending an existing brand name to new forms - colors - sizes - ingredients - or flavors of an existing product category






11. Giving a limited number of dealers the exclusive right to distribute the company's products in their territories






12. An inventory management approach in which supplies arrive just when needed for production or resale






13. The area of logistics that involves bringing raw materials - packaging - other goods and services - and information from suppliers to producers






14. Advertisers pay to put their products into TV shows and movies where the audience will see them






15. The process of testing products among potential users






16. Non branded products that usually sell at a sizable discount compared to national or private-label brands






17. Relate to a persons level of income - education and employment






18. Adding value by providing fast - friendly service during and after the sale and by teaching customers how to best use products over time






19. All the linked activities various organizations must perform to move goods and services from the source of raw materials to ultimate consumers






20. Organizations that assist in moving goods and services from producers to businesses (B2B) and from businesses to consumers (B2C)






21. Packaging that is used by companies to promote social and political causes.






22. The management function that evaluates public attitudes - changes policies and procedures in response to the public's requests - and executes a program of action and information to earn public understanding and acceptance






23. Product - price - place - and promotion; 4 P's of Marketing






24. Manages the flow of finished products and information to business buyers and ultimately to consumers like you and me






25. Without charge for delivery to and placing on board a carrier at a specified point; determines the point at which title for the shipment passes from vendor to purchaser






26. The ingredients that go into a marketing program: product - price - place - and promotion






27. A philosophy that involves everyone in an organization in a continual effort to improve quality and achieve customer satisfaction






28. A business established or operated under an authorization to sell or distribute a company's goods or services in a particular area






29. All the individuals and organizations that want goods and services to use in producing other goods and services or to sell - rent - or supply goods to others






30. A form of market coverage whereby only a small number of all available outlets are used to expose products






31. Intermediary/middlemen (wholesaler - retailer) involved in channels of distribution






32. Distribution that sends products to only one retail outlet in a given geographic area






33. Marketing intermediaries who bring buyers and sellers together and assist in negotiating an exchange but don't take title of the goods






34. A manager who helps direct the activities of a whole channel and tries to avoid or solve channel conflicts






35. A group of products that are physically similar or are intended for a similar market






36. Distribution that puts products into as many retail outlets as possible






37. The route a product follows and the businesses involved in moving a product from the producer to the final consumer






38. Directs heavy advertising and sales promotion efforts toward consumers






39. Adding value to products by having them where people want them






40. The want-satisfying ability - or value - that organizations add to goods or services by making them more useful or accessible to consumers than they were before. the six kinds are form - time - place - possession - information - and service






41. The face-to-face presentation and promotion of goods and services - including the salesperson's search for new prospects and follow-up service after the sale






42. An item priced at or below cost to draw customers into a store






43. A long-lasting product that can be used and depreciated for many years






44. The combination of product lines offered by a manufacturer






45. A facility designed to meet the needs of the owner. It may be based on size - temperature control - or refrigeration






46. Products is priced low to attract many customers and discourage competition






47. The planning - implementing - and controlling of the physical flow of materials - final goods - and related information from points of origin to points of consumption to meet customer requirements at a profit.






48. Distribution that sends products to only a preferred group of retailers in an area






49. The use of multiple modes of transportation to complete a single - long-distance movement of freight






50. A marketing intermediary that sells to other organizations