Test your basic knowledge |

Marketing Mix

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The route a product follows and the businesses involved in moving a product from the producer to the final consumer






2. Without charge for delivery to and placing on board a carrier at a specified point; determines the point at which title for the shipment passes from vendor to purchaser






3. Relatively inexpensive - frequently purchased items for which buyers exert minimal purchasing effort






4. The management function that evaluates public attitudes - changes policies and procedures in response to the public's requests - and executes a program of action and information to earn public understanding and acceptance






5. The act of identifying any person or organization with the potential to buy a product and compiling that information in an organized manner for future use






6. Dividing the market by age - education. and income level






7. Non branded products that usually sell at a sizable discount compared to national or private-label brands






8. Products is priced low to attract many customers and discourage competition






9. The area of logistics that involves bringing raw materials - packaging - other goods and services - and information from suppliers to producers






10. A brand that has exclusive protection for both its brand name and and its design






11. Setting a high price when introducing a product that has little competition and will appeal to customers who like to be the first to have the latest products.






12. Intermediary/middlemen (wholesaler - retailer) involved in channels of distribution






13. Involve sales promotional arrangements between one or more retailers or manufacturers and combine their resources to do a promotion that creates additional sales for each partner






14. Distribution that puts products into as many retail outlets as possible






15. The planning - implementing - and controlling of the physical flow of materials - final goods - and related information from points of origin to points of consumption to meet customer requirements at a profit.






16. Everything from paying customers to say positive things on the Internet (ex. Twitter) to setting up multilevel selling schemes whereby consumers get commissions for directing friends to specific Web sites






17. Items with unique characteristics that buyers are willing to expend considerable effort to obtain






18. Giving a limited number of dealers the exclusive right to distribute the company's products in their territories






19. A pricing strategy based on what all the other companies are doing






20. All the linked activities various organizations must perform to move goods and services from the source of raw materials to ultimate consumers






21. The combination of product lines offered by a manufacturer






22. People tell other people about products they've purchased.






23. A facility designed to meet the needs of the owner. It may be based on size - temperature control - or refrigeration






24. Organizations that assist in moving goods and services from producers to businesses (B2B) and from businesses to consumers (B2C)






25. Manages the flow of finished products and information to business buyers and ultimately to consumers like you and me






26. Products that give high immediate satisfaction but may hurt consumers in the long run.






27. Any activity that fulfills a human want or need and returns money to those who provide it






28. The combination of promotional tools an organization uses






29. A pricing policy whereby a firm charges a relatively low price for a product initially as a way to reach the mass market






30. Products that don't carry the manufacturer's name but carry a distributor or retailer's name instead






31. An item priced at or below cost to draw customers into a store






32. A group of products that are physically similar or are intended for a similar market






33. The use of multiple modes of transportation to complete a single - long-distance movement of freight






34. All the individuals and organizations that want goods and services to use in producing other goods and services or to sell - rent - or supply goods to others






35. A way of analyzing the business to identify its Strengths - Weaknesses - Opportunities and Threats






36. Directs heavy advertising and sales promotion efforts toward consumers






37. The producer uses advertising - personal selling - sales promotion - and all other promotional tools to convince wholesalers and retailers to stock and sell merchandise - pushing it through the distribution system to the stores






38. Advertisers pay to put their products into TV shows and movies where the audience will see them






39. A manager who helps direct the activities of a whole channel and tries to avoid or solve channel conflicts






40. Businesses selling to consumers; Business-to-Consumer Market






41. A long-lasting product that can be used and depreciated for many years






42. The ingredients that go into a marketing program: product - price - place - and promotion






43. Marketing intermediaries who bring buyers and sellers together and assist in negotiating an exchange but don't take title of the goods






44. Distribution that sends products to only a preferred group of retailers in an area






45. Costs that change according to the level or production






46. Distribution that sends products to only one retail outlet in a given geographic area






47. Adding value by providing fast - friendly service during and after the sale and by teaching customers how to best use products over time






48. A business established or operated under an authorization to sell or distribute a company's goods or services in a particular area






49. Pricing strategy that adds a predetermined percentage to the cost of products.






50. The face-to-face presentation and promotion of goods and services - including the salesperson's search for new prospects and follow-up service after the sale