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Marketing Mix

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Any activity that fulfills a human want or need and returns money to those who provide it






2. Without charge for delivery to and placing on board a carrier at a specified point; determines the point at which title for the shipment passes from vendor to purchaser






3. Any information about an individual - product - or organization that's distributed to the public through the media and is not paid for or controlled by the seller






4. Businesses selling to consumers; Business-to-Consumer Market






5. A marketing intermediary that sells to other organizations






6. Adding value by providing fast - friendly service during and after the sale and by teaching customers how to best use products over time






7. A pricing policy whereby a firm charges a relatively low price for a product initially as a way to reach the mass market






8. The want-satisfying ability - or value - that organizations add to goods or services by making them more useful or accessible to consumers than they were before. the six kinds are form - time - place - possession - information - and service






9. People tell other people about products they've purchased.






10. Items with unique characteristics that buyers are willing to expend considerable effort to obtain






11. A name - symbol - or other device identifying a product; it is officially registered with the U.S. government and its use is legally restricted to its owner






12. The combination of product lines offered by a manufacturer






13. Setting a high price when introducing a product that has little competition and will appeal to customers who like to be the first to have the latest products.






14. The planning - implementing - and controlling of the physical flow of materials - final goods - and related information from points of origin to points of consumption to meet customer requirements at a profit.






15. All the individuals and organizations that want goods and services to use in producing other goods and services or to sell - rent - or supply goods to others






16. The face-to-face presentation and promotion of goods and services - including the salesperson's search for new prospects and follow-up service after the sale






17. Doing whatever is necessary to transfer ownership from one party to another - including providing credit - delivery - installation - etc.






18. Dividing the market by age - education. and income level






19. The strategy by which one or more dominant firms set the pricing practices that all competitors in an industry follow






20. The management function that evaluates public attitudes - changes policies and procedures in response to the public's requests - and executes a program of action and information to earn public understanding and acceptance






21. Pricing strategy that adds a predetermined percentage to the cost of products.






22. Adding value to products by having them where people want them






23. Giving a limited number of dealers the exclusive right to distribute the company's products in their territories






24. An inventory management approach in which supplies arrive just when needed for production or resale






25. A group of products that are physically similar or are intended for a similar market






26. Relate to a persons level of income - education and employment






27. Used when a person needs little information about a product






28. Involve sales promotional arrangements between one or more retailers or manufacturers and combine their resources to do a promotion that creates additional sales for each partner






29. Packaging that is used by companies to promote social and political causes.






30. Non branded products that usually sell at a sizable discount compared to national or private-label brands






31. Final customers don't recognize a brand at all—even though middlemen may use the brand name for identification and inventory control.






32. A pricing strategy based on what all the other companies are doing






33. Products is priced low to attract many customers and discourage competition






34. The producer uses advertising - personal selling - sales promotion - and all other promotional tools to convince wholesalers and retailers to stock and sell merchandise - pushing it through the distribution system to the stores






35. Extending an existing brand name to new forms - colors - sizes - ingredients - or flavors of an existing product category






36. A philosophy that involves everyone in an organization in a continual effort to improve quality and achieve customer satisfaction






37. Relatively inexpensive - frequently purchased items for which buyers exert minimal purchasing effort






38. Everything from paying customers to say positive things on the Internet (ex. Twitter) to setting up multilevel selling schemes whereby consumers get commissions for directing friends to specific Web sites






39. Pricing goods and services at price points that make the product appear less expensive than it is.






40. A form of market coverage whereby only a small number of all available outlets are used to expose products






41. Advertisers pay to put their products into TV shows and movies where the audience will see them






42. The degree of brand loyalty in which a customer is aware that a brand exists and views the brand as an alternative purchase if their preferred brand is unavailable






43. Private companies that combine less-than carload or less-than truckload shipments from several different businesses and deliver them to their destinations; in international business - companies licensed by the U.S. Maritime Commission to handle expo






44. Marketing intermediaries who bring buyers and sellers together and assist in negotiating an exchange but don't take title of the goods






45. The use of multiple modes of transportation to complete a single - long-distance movement of freight






46. The process used to determine profitability at various levels of sales






47. Distribution that sends products to only one retail outlet in a given geographic area






48. Strategy in which a new product is priced high to make optimum profit while there is little competition






49. Costs that change according to the level or production






50. A whole set of marketing intermediaries such as brokers - agents - wholesalers - and retailers - that join together to transport and store goods in their path from producers to consumers







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