Test your basic knowledge |

Marketing Mix

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Costs that change according to the level or production






2. The route a product follows and the businesses involved in moving a product from the producer to the final consumer






3. A group of products that are physically similar or are intended for a similar market






4. A form of market coverage whereby only a small number of all available outlets are used to expose products






5. Pricing strategy that adds a predetermined percentage to the cost of products.






6. Distribution that puts products into as many retail outlets as possible






7. Directs heavy advertising and sales promotion efforts toward consumers






8. Relatively inexpensive - frequently purchased items for which buyers exert minimal purchasing effort






9. Final customers don't recognize a brand at all—even though middlemen may use the brand name for identification and inventory control.






10. The act of identifying any person or organization with the potential to buy a product and compiling that information in an organized manner for future use






11. Product - price - place - and promotion; 4 P's of Marketing






12. Businesses selling to consumers; Business-to-Consumer Market






13. Strategy in which a new product is priced high to make optimum profit while there is little competition






14. The ingredients that go into a marketing program: product - price - place - and promotion






15. Any information about an individual - product - or organization that's distributed to the public through the media and is not paid for or controlled by the seller






16. The process used to determine profitability at various levels of sales






17. People or businesses that move products between producers and final users






18. Relate to a persons level of income - education and employment






19. The process of finding small but profitable market segments and designing or finding products for them






20. Intermediary/middlemen (wholesaler - retailer) involved in channels of distribution






21. People tell other people about products they've purchased.






22. An item priced at or below cost to draw customers into a store






23. A long-lasting product that can be used and depreciated for many years






24. Packaging that is used by companies to promote social and political causes.






25. Items with unique characteristics that buyers are willing to expend considerable effort to obtain






26. A way of analyzing the business to identify its Strengths - Weaknesses - Opportunities and Threats






27. A facility designed to meet the needs of the owner. It may be based on size - temperature control - or refrigeration






28. The management function that evaluates public attitudes - changes policies and procedures in response to the public's requests - and executes a program of action and information to earn public understanding and acceptance






29. Products that don't carry the manufacturer's name but carry a distributor or retailer's name instead






30. A whole set of marketing intermediaries such as brokers - agents - wholesalers - and retailers - that join together to transport and store goods in their path from producers to consumers






31. Products is priced low to attract many customers and discourage competition






32. An inventory management approach in which supplies arrive just when needed for production or resale






33. Manages the flow of finished products and information to business buyers and ultimately to consumers like you and me






34. Giving a limited number of dealers the exclusive right to distribute the company's products in their territories






35. All the linked activities various organizations must perform to move goods and services from the source of raw materials to ultimate consumers






36. Extending an existing brand name to new forms - colors - sizes - ingredients - or flavors of an existing product category






37. Organizations that assist in moving goods and services from producers to businesses (B2B) and from businesses to consumers (B2C)






38. The combination of product lines offered by a manufacturer






39. Setting a high price when introducing a product that has little competition and will appeal to customers who like to be the first to have the latest products.






40. The want-satisfying ability - or value - that organizations add to goods or services by making them more useful or accessible to consumers than they were before. the six kinds are form - time - place - possession - information - and service






41. Non branded products that usually sell at a sizable discount compared to national or private-label brands






42. A brand that has exclusive protection for both its brand name and and its design






43. Private companies that combine less-than carload or less-than truckload shipments from several different businesses and deliver them to their destinations; in international business - companies licensed by the U.S. Maritime Commission to handle expo






44. The combination of promotional tools an organization uses






45. Distribution that sends products to only a preferred group of retailers in an area






46. Dividing the market by age - education. and income level






47. Advertisers pay to put their products into TV shows and movies where the audience will see them






48. The use of multiple modes of transportation to complete a single - long-distance movement of freight






49. A manager who helps direct the activities of a whole channel and tries to avoid or solve channel conflicts






50. Involve sales promotional arrangements between one or more retailers or manufacturers and combine their resources to do a promotion that creates additional sales for each partner