Test your basic knowledge |

Marketing Mix

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Advertisers pay to put their products into TV shows and movies where the audience will see them






2. Marketing intermediaries who bring buyers and sellers together and assist in negotiating an exchange but don't take title of the goods






3. Strategy in which a new product is priced high to make optimum profit while there is little competition






4. People tell other people about products they've purchased.






5. A theoretical model of what happens to sales and profits of a product class over time. The four stages are: introductory - growth - maturity - and decline






6. All the linked activities various organizations must perform to move goods and services from the source of raw materials to ultimate consumers






7. Setting a high price when introducing a product that has little competition and will appeal to customers who like to be the first to have the latest products.






8. An inventory management approach in which supplies arrive just when needed for production or resale






9. A form of market coverage whereby only a small number of all available outlets are used to expose products






10. The area of logistics that involves bringing raw materials - packaging - other goods and services - and information from suppliers to producers






11. Any information about an individual - product - or organization that's distributed to the public through the media and is not paid for or controlled by the seller






12. The act of identifying any person or organization with the potential to buy a product and compiling that information in an organized manner for future use






13. Distribution that sends products to only a preferred group of retailers in an area






14. Private companies that combine less-than carload or less-than truckload shipments from several different businesses and deliver them to their destinations; in international business - companies licensed by the U.S. Maritime Commission to handle expo






15. Products that don't carry the manufacturer's name but carry a distributor or retailer's name instead






16. Adding value to products by having them where people want them






17. Used when a person needs little information about a product






18. Without charge for delivery to and placing on board a carrier at a specified point; determines the point at which title for the shipment passes from vendor to purchaser






19. People or businesses that move products between producers and final users






20. The ingredients that go into a marketing program: product - price - place - and promotion






21. Product - price - place - and promotion; 4 P's of Marketing






22. Any activity that fulfills a human want or need and returns money to those who provide it






23. Relatively inexpensive - frequently purchased items for which buyers exert minimal purchasing effort






24. A brand that has exclusive protection for both its brand name and and its design






25. A pricing strategy based on what all the other companies are doing






26. Adding value by providing fast - friendly service during and after the sale and by teaching customers how to best use products over time






27. Pricing strategy that adds a predetermined percentage to the cost of products.






28. Distribution that sends products to only one retail outlet in a given geographic area






29. Dividing the market by age - education. and income level






30. A business established or operated under an authorization to sell or distribute a company's goods or services in a particular area






31. Extending an existing brand name to new forms - colors - sizes - ingredients - or flavors of an existing product category






32. Costs that change according to the level or production






33. Doing whatever is necessary to transfer ownership from one party to another - including providing credit - delivery - installation - etc.






34. Organizations that assist in moving goods and services from producers to businesses (B2B) and from businesses to consumers (B2C)






35. The face-to-face presentation and promotion of goods and services - including the salesperson's search for new prospects and follow-up service after the sale






36. The process used to determine profitability at various levels of sales






37. Non branded products that usually sell at a sizable discount compared to national or private-label brands






38. Giving a limited number of dealers the exclusive right to distribute the company's products in their territories






39. A marketing intermediary that sells to other organizations






40. A long-lasting product that can be used and depreciated for many years






41. Products is priced low to attract many customers and discourage competition






42. Final customers don't recognize a brand at all—even though middlemen may use the brand name for identification and inventory control.






43. A whole set of marketing intermediaries such as brokers - agents - wholesalers - and retailers - that join together to transport and store goods in their path from producers to consumers






44. Manages the flow of finished products and information to business buyers and ultimately to consumers like you and me






45. Everything from paying customers to say positive things on the Internet (ex. Twitter) to setting up multilevel selling schemes whereby consumers get commissions for directing friends to specific Web sites






46. Involve sales promotional arrangements between one or more retailers or manufacturers and combine their resources to do a promotion that creates additional sales for each partner






47. Distribution that puts products into as many retail outlets as possible






48. Directs heavy advertising and sales promotion efforts toward consumers






49. A group of products that are physically similar or are intended for a similar market






50. A manager who helps direct the activities of a whole channel and tries to avoid or solve channel conflicts