Test your basic knowledge |

Marketing Mix

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The use of multiple modes of transportation to complete a single - long-distance movement of freight






2. The process of finding small but profitable market segments and designing or finding products for them






3. Grouping two or more products together and pricing them as a unit






4. Adding value by providing fast - friendly service during and after the sale and by teaching customers how to best use products over time






5. The planning - implementing - and controlling of the physical flow of materials - final goods - and related information from points of origin to points of consumption to meet customer requirements at a profit.






6. The route a product follows and the businesses involved in moving a product from the producer to the final consumer






7. Businesses selling to consumers; Business-to-Consumer Market






8. An item priced at or below cost to draw customers into a store






9. A name - symbol - or other device identifying a product; it is officially registered with the U.S. government and its use is legally restricted to its owner






10. The management function that evaluates public attitudes - changes policies and procedures in response to the public's requests - and executes a program of action and information to earn public understanding and acceptance






11. The ingredients that go into a marketing program: product - price - place - and promotion






12. The act of identifying any person or organization with the potential to buy a product and compiling that information in an organized manner for future use






13. A whole set of marketing intermediaries such as brokers - agents - wholesalers - and retailers - that join together to transport and store goods in their path from producers to consumers






14. Dividing the market by age - education. and income level






15. Any activity that fulfills a human want or need and returns money to those who provide it






16. A pricing strategy based on what all the other companies are doing






17. People tell other people about products they've purchased.






18. A brand that has exclusive protection for both its brand name and and its design






19. Adding value to products by having them where people want them






20. The producer uses advertising - personal selling - sales promotion - and all other promotional tools to convince wholesalers and retailers to stock and sell merchandise - pushing it through the distribution system to the stores






21. Products is priced low to attract many customers and discourage competition






22. Involve sales promotional arrangements between one or more retailers or manufacturers and combine their resources to do a promotion that creates additional sales for each partner






23. Pricing goods and services at price points that make the product appear less expensive than it is.






24. Strategy in which a new product is priced high to make optimum profit while there is little competition






25. A long-lasting product that can be used and depreciated for many years






26. All the individuals and organizations that want goods and services to use in producing other goods and services or to sell - rent - or supply goods to others






27. Distribution that sends products to only a preferred group of retailers in an area






28. Intermediary/middlemen (wholesaler - retailer) involved in channels of distribution






29. A form of market coverage whereby only a small number of all available outlets are used to expose products






30. People or businesses that move products between producers and final users






31. Marketing intermediaries who bring buyers and sellers together and assist in negotiating an exchange but don't take title of the goods






32. The process of testing products among potential users






33. Final customers don't recognize a brand at all—even though middlemen may use the brand name for identification and inventory control.






34. A business established or operated under an authorization to sell or distribute a company's goods or services in a particular area






35. A manager who helps direct the activities of a whole channel and tries to avoid or solve channel conflicts






36. All the linked activities various organizations must perform to move goods and services from the source of raw materials to ultimate consumers






37. Without charge for delivery to and placing on board a carrier at a specified point; determines the point at which title for the shipment passes from vendor to purchaser






38. Manages the flow of finished products and information to business buyers and ultimately to consumers like you and me






39. A pricing policy whereby a firm charges a relatively low price for a product initially as a way to reach the mass market






40. Packaging that is used by companies to promote social and political causes.






41. Extending an existing brand name to new forms - colors - sizes - ingredients - or flavors of an existing product category






42. Directs heavy advertising and sales promotion efforts toward consumers






43. Distribution that puts products into as many retail outlets as possible






44. A way of analyzing the business to identify its Strengths - Weaknesses - Opportunities and Threats






45. A marketing intermediary that sells to other organizations






46. A theoretical model of what happens to sales and profits of a product class over time. The four stages are: introductory - growth - maturity - and decline






47. Setting a high price when introducing a product that has little competition and will appeal to customers who like to be the first to have the latest products.






48. Relatively inexpensive - frequently purchased items for which buyers exert minimal purchasing effort






49. Pricing strategy that adds a predetermined percentage to the cost of products.






50. Relate to a persons level of income - education and employment