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Test your basic knowledge |
Marketing Mix
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Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A name - symbol - or other device identifying a product; it is officially registered with the U.S. government and its use is legally restricted to its owner
trademark
Marketing Mix
penetration pricing
socioeconomic
2. Marketing intermediaries who bring buyers and sellers together and assist in negotiating an exchange but don't take title of the goods
intermediaries
public relations
inbound logistics
agents/brokers
3. Pricing goods and services at price points that make the product appear less expensive than it is.
psychological pricing
franchise
viral marketing
marketing intermediaries
4. Relate to a persons level of income - education and employment
prospecting
skimming price strategy
socioeconomic
SWOT
5. A marketing intermediary that sells to other organizations
Niche Marketing
exclusive distribution
channel of distribution
wholesaler
6. Advertisers pay to put their products into TV shows and movies where the audience will see them
publicity
product placement
exclusive distribution
Demographic segmentation
7. The producer uses advertising - personal selling - sales promotion - and all other promotional tools to convince wholesalers and retailers to stock and sell merchandise - pushing it through the distribution system to the stores
skimming pricing
push strategy
B2B Market
agents/brokers
8. Involve sales promotional arrangements between one or more retailers or manufacturers and combine their resources to do a promotion that creates additional sales for each partner
franchise
markup pricing
promotional tie-ins
penetration pricing
9. The process used to determine profitability at various levels of sales
personal selling
break-even analysis
variable costs
Marketing Mix
10. Adding value by providing fast - friendly service during and after the sale and by teaching customers how to best use products over time
trademark
service utility
convenience products
pull strategy
11. Distribution that puts products into as many retail outlets as possible
intensive distribution
word of mouth marketing
capital item
outbound logistics
12. Items with unique characteristics that buyers are willing to expend considerable effort to obtain
Niche Marketing
specialty products
B2C Market
intermediaries
13. A facility designed to meet the needs of the owner. It may be based on size - temperature control - or refrigeration
brand recognition
promotional tie-ins
penetration pricing
private warehouse
14. The management function that evaluates public attitudes - changes policies and procedures in response to the public's requests - and executes a program of action and information to earn public understanding and acceptance
public relations
Bundling
indirect distribution
trademark
15. Setting a high price when introducing a product that has little competition and will appeal to customers who like to be the first to have the latest products.
outbound logistics
line extension
skimming pricing
pleasing products
16. Organizations that assist in moving goods and services from producers to businesses (B2B) and from businesses to consumers (B2C)
marketing intermediaries
word of mouth marketing
just-in-time
skimming price strategy
17. A business established or operated under an authorization to sell or distribute a company's goods or services in a particular area
agents/brokers
Niche Marketing
franchise
intermediaries
18. The planning - implementing - and controlling of the physical flow of materials - final goods - and related information from points of origin to points of consumption to meet customer requirements at a profit.
product life cycle
logistics
SWOT
variable costs
19. A whole set of marketing intermediaries such as brokers - agents - wholesalers - and retailers - that join together to transport and store goods in their path from producers to consumers
channel of distribution
Demographic segmentation
possession utility
loss leader
20. The combination of promotional tools an organization uses
line extension
prospecting
promotion mix
B2C Market
21. Packaging that is used by companies to promote social and political causes.
public relations
Competition-based pricing
cause packaging
inbound logistics
22. Without charge for delivery to and placing on board a carrier at a specified point; determines the point at which title for the shipment passes from vendor to purchaser
free-on-board
publicity
Marketing Mix
product mix
23. The process of testing products among potential users
convenience products
Test Marketing
channel of distribution
Demographic segmentation
24. Dividing the market by age - education. and income level
pull strategy
Test Marketing
convenience products
Demographic segmentation
25. Product - price - place - and promotion; 4 P's of Marketing
Marketing Mix
markup pricing
brand recognition
channel of distribution
26. The face-to-face presentation and promotion of goods and services - including the salesperson's search for new prospects and follow-up service after the sale
logistics
utility
selective distribution
personal selling
27. Everything from paying customers to say positive things on the Internet (ex. Twitter) to setting up multilevel selling schemes whereby consumers get commissions for directing friends to specific Web sites
product mix
viral marketing
promotion mix
dealer brands
28. A pricing policy whereby a firm charges a relatively low price for a product initially as a way to reach the mass market
routine decision making
generic goods
penetration pricing
product line
29. Any activity that fulfills a human want or need and returns money to those who provide it
generic goods
channel of distribution
service
skimming price strategy
30. People tell other people about products they've purchased.
wholesaler
word of mouth marketing
private warehouse
exclusive distribution
31. An inventory management approach in which supplies arrive just when needed for production or resale
just-in-time
channel of distribution
word of mouth marketing
viral marketing
32. People or businesses that move products between producers and final users
intermediaries
capital item
wholesaler
psychological pricing
33. The area of logistics that involves bringing raw materials - packaging - other goods and services - and information from suppliers to producers
publicity
push strategy
socioeconomic
inbound logistics
34. A long-lasting product that can be used and depreciated for many years
viral marketing
product line
capital item
promotional tie-ins
35. Non branded products that usually sell at a sizable discount compared to national or private-label brands
loss leader
prospecting
generic goods
penetration pricing
36. Grouping two or more products together and pricing them as a unit
selective distribution
product life cycle
Bundling
dealer brands
37. Final customers don't recognize a brand at all—even though middlemen may use the brand name for identification and inventory control.
brand nonrecognition
product placement
utility
product life cycle
38. Distribution that sends products to only one retail outlet in a given geographic area
logistics
brand recognition
skimming pricing
exclusive distribution
39. All the individuals and organizations that want goods and services to use in producing other goods and services or to sell - rent - or supply goods to others
push strategy
just-in-time
B2B Market
specialty products
40. Distribution that sends products to only a preferred group of retailers in an area
selective distribution
product mix
agents/brokers
penetration pricing
41. The route a product follows and the businesses involved in moving a product from the producer to the final consumer
penetration pricing
private warehouse
franchise
channel of distribution
42. The process of finding small but profitable market segments and designing or finding products for them
channel of distribution
product line
Niche Marketing
Marketing Mix
43. A way of analyzing the business to identify its Strengths - Weaknesses - Opportunities and Threats
service
SWOT
channel of distribution
exclusive distribution
44. All the linked activities various organizations must perform to move goods and services from the source of raw materials to ultimate consumers
pull strategy
selective distribution
word of mouth marketing
supply chain
45. Manages the flow of finished products and information to business buyers and ultimately to consumers like you and me
indirect distribution
service
outbound logistics
private warehouse
46. Pricing strategy that adds a predetermined percentage to the cost of products.
place utility
trademark
Niche Marketing
markup pricing
47. A philosophy that involves everyone in an organization in a continual effort to improve quality and achieve customer satisfaction
total quality management
Test Marketing
Bundling
brand nonrecognition
48. A brand that has exclusive protection for both its brand name and and its design
pleasing products
trademark
service
freight forwarders
49. A group of products that are physically similar or are intended for a similar market
wholesaler
product line
Marketing Mix
possession utility
50. The strategy by which one or more dominant firms set the pricing practices that all competitors in an industry follow
break-even analysis
brand nonrecognition
price leadership
pull strategy
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