Test your basic knowledge |

Marketing Mix

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. An item priced at or below cost to draw customers into a store






2. Any information about an individual - product - or organization that's distributed to the public through the media and is not paid for or controlled by the seller






3. The route a product follows and the businesses involved in moving a product from the producer to the final consumer






4. A long-lasting product that can be used and depreciated for many years






5. The process of finding small but profitable market segments and designing or finding products for them






6. Products that don't carry the manufacturer's name but carry a distributor or retailer's name instead






7. Distribution that puts products into as many retail outlets as possible






8. The act of identifying any person or organization with the potential to buy a product and compiling that information in an organized manner for future use






9. A manager who helps direct the activities of a whole channel and tries to avoid or solve channel conflicts






10. Extending an existing brand name to new forms - colors - sizes - ingredients - or flavors of an existing product category






11. All the linked activities various organizations must perform to move goods and services from the source of raw materials to ultimate consumers






12. Advertisers pay to put their products into TV shows and movies where the audience will see them






13. The combination of promotional tools an organization uses






14. Products that give high immediate satisfaction but may hurt consumers in the long run.






15. Businesses selling to consumers; Business-to-Consumer Market






16. The planning - implementing - and controlling of the physical flow of materials - final goods - and related information from points of origin to points of consumption to meet customer requirements at a profit.






17. The combination of product lines offered by a manufacturer






18. A marketing intermediary that sells to other organizations






19. Involve sales promotional arrangements between one or more retailers or manufacturers and combine their resources to do a promotion that creates additional sales for each partner






20. Marketing intermediaries who bring buyers and sellers together and assist in negotiating an exchange but don't take title of the goods






21. Manages the flow of finished products and information to business buyers and ultimately to consumers like you and me






22. Distribution that sends products to only a preferred group of retailers in an area






23. Private companies that combine less-than carload or less-than truckload shipments from several different businesses and deliver them to their destinations; in international business - companies licensed by the U.S. Maritime Commission to handle expo






24. The degree of brand loyalty in which a customer is aware that a brand exists and views the brand as an alternative purchase if their preferred brand is unavailable






25. Final customers don't recognize a brand at all—even though middlemen may use the brand name for identification and inventory control.






26. Everything from paying customers to say positive things on the Internet (ex. Twitter) to setting up multilevel selling schemes whereby consumers get commissions for directing friends to specific Web sites






27. A whole set of marketing intermediaries such as brokers - agents - wholesalers - and retailers - that join together to transport and store goods in their path from producers to consumers






28. Non branded products that usually sell at a sizable discount compared to national or private-label brands






29. A business established or operated under an authorization to sell or distribute a company's goods or services in a particular area






30. Relate to a persons level of income - education and employment






31. The process used to determine profitability at various levels of sales






32. The face-to-face presentation and promotion of goods and services - including the salesperson's search for new prospects and follow-up service after the sale






33. A pricing policy whereby a firm charges a relatively low price for a product initially as a way to reach the mass market






34. The strategy by which one or more dominant firms set the pricing practices that all competitors in an industry follow






35. Costs that change according to the level or production






36. The use of multiple modes of transportation to complete a single - long-distance movement of freight






37. People tell other people about products they've purchased.






38. A facility designed to meet the needs of the owner. It may be based on size - temperature control - or refrigeration






39. Pricing strategy that adds a predetermined percentage to the cost of products.






40. Any activity that fulfills a human want or need and returns money to those who provide it






41. A way of analyzing the business to identify its Strengths - Weaknesses - Opportunities and Threats






42. The management function that evaluates public attitudes - changes policies and procedures in response to the public's requests - and executes a program of action and information to earn public understanding and acceptance






43. Products is priced low to attract many customers and discourage competition






44. Product - price - place - and promotion; 4 P's of Marketing






45. Adding value to products by having them where people want them






46. Items with unique characteristics that buyers are willing to expend considerable effort to obtain






47. The want-satisfying ability - or value - that organizations add to goods or services by making them more useful or accessible to consumers than they were before. the six kinds are form - time - place - possession - information - and service






48. Organizations that assist in moving goods and services from producers to businesses (B2B) and from businesses to consumers (B2C)






49. Adding value by providing fast - friendly service during and after the sale and by teaching customers how to best use products over time






50. People or businesses that move products between producers and final users