Test your basic knowledge |

Marketing Mix

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The route a product follows and the businesses involved in moving a product from the producer to the final consumer






2. The combination of product lines offered by a manufacturer






3. A manager who helps direct the activities of a whole channel and tries to avoid or solve channel conflicts






4. Manages the flow of finished products and information to business buyers and ultimately to consumers like you and me






5. The process used to determine profitability at various levels of sales






6. All the individuals and organizations that want goods and services to use in producing other goods and services or to sell - rent - or supply goods to others






7. Used when a person needs little information about a product






8. Extending an existing brand name to new forms - colors - sizes - ingredients - or flavors of an existing product category






9. The area of logistics that involves bringing raw materials - packaging - other goods and services - and information from suppliers to producers






10. The process of finding small but profitable market segments and designing or finding products for them






11. People tell other people about products they've purchased.






12. Adding value to products by having them where people want them






13. Involve sales promotional arrangements between one or more retailers or manufacturers and combine their resources to do a promotion that creates additional sales for each partner






14. A business established or operated under an authorization to sell or distribute a company's goods or services in a particular area






15. Relate to a persons level of income - education and employment






16. The process of testing products among potential users






17. The face-to-face presentation and promotion of goods and services - including the salesperson's search for new prospects and follow-up service after the sale






18. Products that don't carry the manufacturer's name but carry a distributor or retailer's name instead






19. The ingredients that go into a marketing program: product - price - place - and promotion






20. Directs heavy advertising and sales promotion efforts toward consumers






21. A whole set of marketing intermediaries such as brokers - agents - wholesalers - and retailers - that join together to transport and store goods in their path from producers to consumers






22. Final customers don't recognize a brand at all—even though middlemen may use the brand name for identification and inventory control.






23. Distribution that puts products into as many retail outlets as possible






24. The strategy by which one or more dominant firms set the pricing practices that all competitors in an industry follow






25. A theoretical model of what happens to sales and profits of a product class over time. The four stages are: introductory - growth - maturity - and decline






26. A name - symbol - or other device identifying a product; it is officially registered with the U.S. government and its use is legally restricted to its owner






27. The want-satisfying ability - or value - that organizations add to goods or services by making them more useful or accessible to consumers than they were before. the six kinds are form - time - place - possession - information - and service






28. Any information about an individual - product - or organization that's distributed to the public through the media and is not paid for or controlled by the seller






29. Relatively inexpensive - frequently purchased items for which buyers exert minimal purchasing effort






30. Distribution that sends products to only one retail outlet in a given geographic area






31. Products is priced low to attract many customers and discourage competition






32. Dividing the market by age - education. and income level






33. Costs that change according to the level or production






34. Products that give high immediate satisfaction but may hurt consumers in the long run.






35. Strategy in which a new product is priced high to make optimum profit while there is little competition






36. The use of multiple modes of transportation to complete a single - long-distance movement of freight






37. Items with unique characteristics that buyers are willing to expend considerable effort to obtain






38. Adding value by providing fast - friendly service during and after the sale and by teaching customers how to best use products over time






39. The management function that evaluates public attitudes - changes policies and procedures in response to the public's requests - and executes a program of action and information to earn public understanding and acceptance






40. A marketing intermediary that sells to other organizations






41. All the linked activities various organizations must perform to move goods and services from the source of raw materials to ultimate consumers






42. Pricing goods and services at price points that make the product appear less expensive than it is.






43. Intermediary/middlemen (wholesaler - retailer) involved in channels of distribution






44. A pricing policy whereby a firm charges a relatively low price for a product initially as a way to reach the mass market






45. Distribution that sends products to only a preferred group of retailers in an area






46. Doing whatever is necessary to transfer ownership from one party to another - including providing credit - delivery - installation - etc.






47. A group of products that are physically similar or are intended for a similar market






48. Any activity that fulfills a human want or need and returns money to those who provide it






49. A pricing strategy based on what all the other companies are doing






50. Without charge for delivery to and placing on board a carrier at a specified point; determines the point at which title for the shipment passes from vendor to purchaser