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Test your basic knowledge |
Marketing Mix
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Product - price - place - and promotion; 4 P's of Marketing
loss leader
prospecting
Marketing Mix
inbound logistics
2. The act of identifying any person or organization with the potential to buy a product and compiling that information in an organized manner for future use
skimming pricing
agents/brokers
marketing mix
prospecting
3. The face-to-face presentation and promotion of goods and services - including the salesperson's search for new prospects and follow-up service after the sale
trademark
franchise
specialty products
personal selling
4. The want-satisfying ability - or value - that organizations add to goods or services by making them more useful or accessible to consumers than they were before. the six kinds are form - time - place - possession - information - and service
product mix
break-even analysis
promotional tie-ins
utility
5. Relatively inexpensive - frequently purchased items for which buyers exert minimal purchasing effort
product life cycle
cause packaging
selective distribution
convenience products
6. People tell other people about products they've purchased.
push strategy
word of mouth marketing
exclusive distribution
marketing intermediaries
7. Final customers don't recognize a brand at all—even though middlemen may use the brand name for identification and inventory control.
brand nonrecognition
channel captain
possession utility
trademark
8. The combination of promotional tools an organization uses
promotion mix
franchise
promotional tie-ins
product mix
9. Advertisers pay to put their products into TV shows and movies where the audience will see them
marketing intermediaries
intermodal shipping
product line
product placement
10. Private companies that combine less-than carload or less-than truckload shipments from several different businesses and deliver them to their destinations; in international business - companies licensed by the U.S. Maritime Commission to handle expo
freight forwarders
convenience products
free-on-board
push strategy
11. The use of multiple modes of transportation to complete a single - long-distance movement of freight
brand nonrecognition
intermodal shipping
brand recognition
product life cycle
12. Directs heavy advertising and sales promotion efforts toward consumers
utility
trademark
pull strategy
Test Marketing
13. A theoretical model of what happens to sales and profits of a product class over time. The four stages are: introductory - growth - maturity - and decline
product life cycle
loss leader
convenience products
penetration pricing
14. The process of finding small but profitable market segments and designing or finding products for them
viral marketing
Bundling
product placement
Niche Marketing
15. All the linked activities various organizations must perform to move goods and services from the source of raw materials to ultimate consumers
wholesaler
selective distribution
supply chain
trademark
16. All the individuals and organizations that want goods and services to use in producing other goods and services or to sell - rent - or supply goods to others
B2B Market
free-on-board
freight forwarders
private warehouse
17. The ingredients that go into a marketing program: product - price - place - and promotion
marketing mix
service
loss leader
line extension
18. Grouping two or more products together and pricing them as a unit
Bundling
agents/brokers
channel of distribution
free-on-board
19. Doing whatever is necessary to transfer ownership from one party to another - including providing credit - delivery - installation - etc.
selective distribution
Demographic segmentation
possession utility
outbound logistics
20. Adding value by providing fast - friendly service during and after the sale and by teaching customers how to best use products over time
skimming pricing
utility
service utility
place utility
21. A whole set of marketing intermediaries such as brokers - agents - wholesalers - and retailers - that join together to transport and store goods in their path from producers to consumers
channel of distribution
service utility
Test Marketing
exclusive distribution
22. A group of products that are physically similar or are intended for a similar market
indirect distribution
product line
product mix
capital item
23. Extending an existing brand name to new forms - colors - sizes - ingredients - or flavors of an existing product category
Bundling
line extension
break-even analysis
intermodal shipping
24. Used when a person needs little information about a product
routine decision making
penetration pricing
channel of distribution
product mix
25. Products that don't carry the manufacturer's name but carry a distributor or retailer's name instead
private warehouse
channel of distribution
intermediaries
dealer brands
26. Pricing goods and services at price points that make the product appear less expensive than it is.
psychological pricing
B2B Market
skimming pricing
freight forwarders
27. The process of testing products among potential users
inbound logistics
B2B Market
pull strategy
Test Marketing
28. Relate to a persons level of income - education and employment
channel of distribution
personal selling
socioeconomic
selective distribution
29. Any information about an individual - product - or organization that's distributed to the public through the media and is not paid for or controlled by the seller
pull strategy
convenience products
publicity
specialty products
30. Products that give high immediate satisfaction but may hurt consumers in the long run.
service
indirect distribution
pleasing products
word of mouth marketing
31. Setting a high price when introducing a product that has little competition and will appeal to customers who like to be the first to have the latest products.
freight forwarders
private warehouse
exclusive distribution
skimming pricing
32. The producer uses advertising - personal selling - sales promotion - and all other promotional tools to convince wholesalers and retailers to stock and sell merchandise - pushing it through the distribution system to the stores
Demographic segmentation
franchise
push strategy
logistics
33. The planning - implementing - and controlling of the physical flow of materials - final goods - and related information from points of origin to points of consumption to meet customer requirements at a profit.
public relations
product mix
brand nonrecognition
logistics
34. Marketing intermediaries who bring buyers and sellers together and assist in negotiating an exchange but don't take title of the goods
agents/brokers
Bundling
channel captain
trademark
35. Involve sales promotional arrangements between one or more retailers or manufacturers and combine their resources to do a promotion that creates additional sales for each partner
channel captain
socioeconomic
promotional tie-ins
selective distribution
36. Manages the flow of finished products and information to business buyers and ultimately to consumers like you and me
place utility
B2B Market
outbound logistics
brand nonrecognition
37. An inventory management approach in which supplies arrive just when needed for production or resale
trademark
just-in-time
intensive distribution
place utility
38. A philosophy that involves everyone in an organization in a continual effort to improve quality and achieve customer satisfaction
total quality management
personal selling
markup pricing
outbound logistics
39. The management function that evaluates public attitudes - changes policies and procedures in response to the public's requests - and executes a program of action and information to earn public understanding and acceptance
public relations
Marketing Mix
B2C Market
indirect distribution
40. Everything from paying customers to say positive things on the Internet (ex. Twitter) to setting up multilevel selling schemes whereby consumers get commissions for directing friends to specific Web sites
viral marketing
SWOT
service
just-in-time
41. A pricing strategy based on what all the other companies are doing
skimming pricing
Competition-based pricing
Marketing Mix
routine decision making
42. Products is priced low to attract many customers and discourage competition
variable costs
generic goods
brand nonrecognition
penetration pricing
43. People or businesses that move products between producers and final users
intermediaries
loss leader
generic goods
free-on-board
44. A form of market coverage whereby only a small number of all available outlets are used to expose products
selective distribution
line extension
exclusive distribution
agents/brokers
45. Adding value to products by having them where people want them
line extension
supply chain
place utility
prospecting
46. A manager who helps direct the activities of a whole channel and tries to avoid or solve channel conflicts
agents/brokers
indirect distribution
channel captain
break-even analysis
47. Strategy in which a new product is priced high to make optimum profit while there is little competition
line extension
skimming price strategy
specialty products
Bundling
48. A name - symbol - or other device identifying a product; it is officially registered with the U.S. government and its use is legally restricted to its owner
total quality management
B2C Market
wholesaler
trademark
49. The route a product follows and the businesses involved in moving a product from the producer to the final consumer
logistics
channel of distribution
free-on-board
B2B Market
50. The strategy by which one or more dominant firms set the pricing practices that all competitors in an industry follow
loss leader
freight forwarders
SWOT
price leadership