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Test your basic knowledge |
Marketing Mix
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Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
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study here
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Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Giving a limited number of dealers the exclusive right to distribute the company's products in their territories
specialty products
exclusive distribution
logistics
penetration pricing
2. Strategy in which a new product is priced high to make optimum profit while there is little competition
skimming price strategy
dealer brands
inbound logistics
brand recognition
3. Distribution that sends products to only one retail outlet in a given geographic area
exclusive distribution
SWOT
break-even analysis
logistics
4. Items with unique characteristics that buyers are willing to expend considerable effort to obtain
service utility
channel of distribution
specialty products
Competition-based pricing
5. Manages the flow of finished products and information to business buyers and ultimately to consumers like you and me
outbound logistics
private warehouse
intensive distribution
indirect distribution
6. Extending an existing brand name to new forms - colors - sizes - ingredients - or flavors of an existing product category
line extension
word of mouth marketing
B2C Market
intermodal shipping
7. All the individuals and organizations that want goods and services to use in producing other goods and services or to sell - rent - or supply goods to others
private warehouse
B2B Market
Niche Marketing
indirect distribution
8. A brand that has exclusive protection for both its brand name and and its design
specialty products
franchise
push strategy
trademark
9. Any information about an individual - product - or organization that's distributed to the public through the media and is not paid for or controlled by the seller
push strategy
product placement
publicity
penetration pricing
10. The producer uses advertising - personal selling - sales promotion - and all other promotional tools to convince wholesalers and retailers to stock and sell merchandise - pushing it through the distribution system to the stores
intermodal shipping
private warehouse
push strategy
free-on-board
11. A way of analyzing the business to identify its Strengths - Weaknesses - Opportunities and Threats
prospecting
intensive distribution
intermodal shipping
SWOT
12. Grouping two or more products together and pricing them as a unit
promotion mix
selective distribution
generic goods
Bundling
13. Relate to a persons level of income - education and employment
push strategy
socioeconomic
exclusive distribution
franchise
14. The area of logistics that involves bringing raw materials - packaging - other goods and services - and information from suppliers to producers
private warehouse
inbound logistics
marketing mix
Competition-based pricing
15. A manager who helps direct the activities of a whole channel and tries to avoid or solve channel conflicts
channel captain
intermediaries
marketing intermediaries
variable costs
16. Private companies that combine less-than carload or less-than truckload shipments from several different businesses and deliver them to their destinations; in international business - companies licensed by the U.S. Maritime Commission to handle expo
dealer brands
push strategy
word of mouth marketing
freight forwarders
17. Businesses selling to consumers; Business-to-Consumer Market
trademark
logistics
B2C Market
penetration pricing
18. Everything from paying customers to say positive things on the Internet (ex. Twitter) to setting up multilevel selling schemes whereby consumers get commissions for directing friends to specific Web sites
viral marketing
specialty products
prospecting
Bundling
19. A marketing intermediary that sells to other organizations
push strategy
SWOT
wholesaler
generic goods
20. The act of identifying any person or organization with the potential to buy a product and compiling that information in an organized manner for future use
exclusive distribution
freight forwarders
prospecting
just-in-time
21. All the linked activities various organizations must perform to move goods and services from the source of raw materials to ultimate consumers
supply chain
exclusive distribution
specialty products
service
22. Adding value by providing fast - friendly service during and after the sale and by teaching customers how to best use products over time
outbound logistics
free-on-board
service utility
skimming price strategy
23. An inventory management approach in which supplies arrive just when needed for production or resale
SWOT
agents/brokers
just-in-time
pleasing products
24. Product - price - place - and promotion; 4 P's of Marketing
Marketing Mix
publicity
loss leader
SWOT
25. The management function that evaluates public attitudes - changes policies and procedures in response to the public's requests - and executes a program of action and information to earn public understanding and acceptance
public relations
word of mouth marketing
product mix
product placement
26. Without charge for delivery to and placing on board a carrier at a specified point; determines the point at which title for the shipment passes from vendor to purchaser
exclusive distribution
possession utility
cause packaging
free-on-board
27. Marketing intermediaries who bring buyers and sellers together and assist in negotiating an exchange but don't take title of the goods
socioeconomic
prospecting
trademark
agents/brokers
28. Costs that change according to the level or production
product line
variable costs
word of mouth marketing
promotion mix
29. A theoretical model of what happens to sales and profits of a product class over time. The four stages are: introductory - growth - maturity - and decline
penetration pricing
line extension
product life cycle
just-in-time
30. Distribution that sends products to only a preferred group of retailers in an area
brand nonrecognition
B2B Market
selective distribution
skimming price strategy
31. The route a product follows and the businesses involved in moving a product from the producer to the final consumer
break-even analysis
inbound logistics
penetration pricing
channel of distribution
32. Directs heavy advertising and sales promotion efforts toward consumers
cause packaging
price leadership
pull strategy
line extension
33. A pricing strategy based on what all the other companies are doing
markup pricing
intermediaries
routine decision making
Competition-based pricing
34. Dividing the market by age - education. and income level
indirect distribution
Demographic segmentation
public relations
promotional tie-ins
35. The strategy by which one or more dominant firms set the pricing practices that all competitors in an industry follow
price leadership
prospecting
trademark
psychological pricing
36. Final customers don't recognize a brand at all—even though middlemen may use the brand name for identification and inventory control.
brand nonrecognition
personal selling
price leadership
franchise
37. A facility designed to meet the needs of the owner. It may be based on size - temperature control - or refrigeration
private warehouse
skimming pricing
routine decision making
channel of distribution
38. A long-lasting product that can be used and depreciated for many years
psychological pricing
routine decision making
capital item
specialty products
39. Products that don't carry the manufacturer's name but carry a distributor or retailer's name instead
push strategy
B2C Market
dealer brands
routine decision making
40. Relatively inexpensive - frequently purchased items for which buyers exert minimal purchasing effort
convenience products
possession utility
product line
channel of distribution
41. A business established or operated under an authorization to sell or distribute a company's goods or services in a particular area
routine decision making
marketing intermediaries
Demographic segmentation
franchise
42. A form of market coverage whereby only a small number of all available outlets are used to expose products
selective distribution
B2B Market
logistics
line extension
43. Doing whatever is necessary to transfer ownership from one party to another - including providing credit - delivery - installation - etc.
possession utility
push strategy
psychological pricing
penetration pricing
44. A whole set of marketing intermediaries such as brokers - agents - wholesalers - and retailers - that join together to transport and store goods in their path from producers to consumers
public relations
marketing mix
penetration pricing
channel of distribution
45. Advertisers pay to put their products into TV shows and movies where the audience will see them
product placement
total quality management
pleasing products
markup pricing
46. Products is priced low to attract many customers and discourage competition
selective distribution
exclusive distribution
product life cycle
penetration pricing
47. A group of products that are physically similar or are intended for a similar market
marketing intermediaries
variable costs
capital item
product line
48. Packaging that is used by companies to promote social and political causes.
psychological pricing
cause packaging
product mix
total quality management
49. A pricing policy whereby a firm charges a relatively low price for a product initially as a way to reach the mass market
penetration pricing
utility
socioeconomic
brand recognition
50. Involve sales promotional arrangements between one or more retailers or manufacturers and combine their resources to do a promotion that creates additional sales for each partner
socioeconomic
B2C Market
capital item
promotional tie-ins
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