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Marketing Mix

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A theoretical model of what happens to sales and profits of a product class over time. The four stages are: introductory - growth - maturity - and decline






2. Distribution that sends products to only one retail outlet in a given geographic area






3. Products that give high immediate satisfaction but may hurt consumers in the long run.






4. The ingredients that go into a marketing program: product - price - place - and promotion






5. A brand that has exclusive protection for both its brand name and and its design






6. People or businesses that move products between producers and final users






7. Advertisers pay to put their products into TV shows and movies where the audience will see them






8. The combination of product lines offered by a manufacturer






9. A pricing strategy based on what all the other companies are doing






10. The route a product follows and the businesses involved in moving a product from the producer to the final consumer






11. People tell other people about products they've purchased.






12. The degree of brand loyalty in which a customer is aware that a brand exists and views the brand as an alternative purchase if their preferred brand is unavailable






13. A whole set of marketing intermediaries such as brokers - agents - wholesalers - and retailers - that join together to transport and store goods in their path from producers to consumers






14. Final customers don't recognize a brand at all—even though middlemen may use the brand name for identification and inventory control.






15. All the individuals and organizations that want goods and services to use in producing other goods and services or to sell - rent - or supply goods to others






16. An inventory management approach in which supplies arrive just when needed for production or resale






17. A way of analyzing the business to identify its Strengths - Weaknesses - Opportunities and Threats






18. The management function that evaluates public attitudes - changes policies and procedures in response to the public's requests - and executes a program of action and information to earn public understanding and acceptance






19. Used when a person needs little information about a product






20. Distribution that puts products into as many retail outlets as possible






21. Marketing intermediaries who bring buyers and sellers together and assist in negotiating an exchange but don't take title of the goods






22. Involve sales promotional arrangements between one or more retailers or manufacturers and combine their resources to do a promotion that creates additional sales for each partner






23. The process of finding small but profitable market segments and designing or finding products for them






24. Manages the flow of finished products and information to business buyers and ultimately to consumers like you and me






25. Adding value to products by having them where people want them






26. Intermediary/middlemen (wholesaler - retailer) involved in channels of distribution






27. Dividing the market by age - education. and income level






28. Adding value by providing fast - friendly service during and after the sale and by teaching customers how to best use products over time






29. Items with unique characteristics that buyers are willing to expend considerable effort to obtain






30. Private companies that combine less-than carload or less-than truckload shipments from several different businesses and deliver them to their destinations; in international business - companies licensed by the U.S. Maritime Commission to handle expo






31. Extending an existing brand name to new forms - colors - sizes - ingredients - or flavors of an existing product category






32. Any information about an individual - product - or organization that's distributed to the public through the media and is not paid for or controlled by the seller






33. Any activity that fulfills a human want or need and returns money to those who provide it






34. A name - symbol - or other device identifying a product; it is officially registered with the U.S. government and its use is legally restricted to its owner






35. A form of market coverage whereby only a small number of all available outlets are used to expose products






36. Products that don't carry the manufacturer's name but carry a distributor or retailer's name instead






37. A philosophy that involves everyone in an organization in a continual effort to improve quality and achieve customer satisfaction






38. A business established or operated under an authorization to sell or distribute a company's goods or services in a particular area






39. Everything from paying customers to say positive things on the Internet (ex. Twitter) to setting up multilevel selling schemes whereby consumers get commissions for directing friends to specific Web sites






40. The area of logistics that involves bringing raw materials - packaging - other goods and services - and information from suppliers to producers






41. A group of products that are physically similar or are intended for a similar market






42. Without charge for delivery to and placing on board a carrier at a specified point; determines the point at which title for the shipment passes from vendor to purchaser






43. Grouping two or more products together and pricing them as a unit






44. The process used to determine profitability at various levels of sales






45. Giving a limited number of dealers the exclusive right to distribute the company's products in their territories






46. Non branded products that usually sell at a sizable discount compared to national or private-label brands






47. A manager who helps direct the activities of a whole channel and tries to avoid or solve channel conflicts






48. Relatively inexpensive - frequently purchased items for which buyers exert minimal purchasing effort






49. Strategy in which a new product is priced high to make optimum profit while there is little competition






50. Products is priced low to attract many customers and discourage competition







Sorry!:) No result found.

Can you answer 50 questions in 15 minutes?


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