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Test your basic knowledge |
Marketing Mix
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Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
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Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A theoretical model of what happens to sales and profits of a product class over time. The four stages are: introductory - growth - maturity - and decline
product life cycle
loss leader
total quality management
brand nonrecognition
2. Distribution that sends products to only one retail outlet in a given geographic area
dealer brands
wholesaler
pull strategy
exclusive distribution
3. Products that give high immediate satisfaction but may hurt consumers in the long run.
promotion mix
publicity
pleasing products
freight forwarders
4. The ingredients that go into a marketing program: product - price - place - and promotion
pleasing products
word of mouth marketing
marketing mix
product placement
5. A brand that has exclusive protection for both its brand name and and its design
convenience products
product line
penetration pricing
trademark
6. People or businesses that move products between producers and final users
Niche Marketing
possession utility
marketing intermediaries
intermediaries
7. Advertisers pay to put their products into TV shows and movies where the audience will see them
public relations
personal selling
product placement
product life cycle
8. The combination of product lines offered by a manufacturer
promotion mix
psychological pricing
exclusive distribution
product mix
9. A pricing strategy based on what all the other companies are doing
Competition-based pricing
intermediaries
capital item
variable costs
10. The route a product follows and the businesses involved in moving a product from the producer to the final consumer
psychological pricing
exclusive distribution
channel of distribution
public relations
11. People tell other people about products they've purchased.
indirect distribution
word of mouth marketing
promotional tie-ins
penetration pricing
12. The degree of brand loyalty in which a customer is aware that a brand exists and views the brand as an alternative purchase if their preferred brand is unavailable
Test Marketing
brand recognition
private warehouse
franchise
13. A whole set of marketing intermediaries such as brokers - agents - wholesalers - and retailers - that join together to transport and store goods in their path from producers to consumers
franchise
channel of distribution
channel captain
intensive distribution
14. Final customers don't recognize a brand at all—even though middlemen may use the brand name for identification and inventory control.
brand recognition
B2B Market
pleasing products
brand nonrecognition
15. All the individuals and organizations that want goods and services to use in producing other goods and services or to sell - rent - or supply goods to others
trademark
indirect distribution
B2B Market
channel captain
16. An inventory management approach in which supplies arrive just when needed for production or resale
private warehouse
just-in-time
supply chain
channel of distribution
17. A way of analyzing the business to identify its Strengths - Weaknesses - Opportunities and Threats
SWOT
channel captain
prospecting
total quality management
18. The management function that evaluates public attitudes - changes policies and procedures in response to the public's requests - and executes a program of action and information to earn public understanding and acceptance
intermediaries
inbound logistics
public relations
specialty products
19. Used when a person needs little information about a product
selective distribution
pull strategy
routine decision making
Bundling
20. Distribution that puts products into as many retail outlets as possible
just-in-time
channel of distribution
intensive distribution
trademark
21. Marketing intermediaries who bring buyers and sellers together and assist in negotiating an exchange but don't take title of the goods
line extension
agents/brokers
trademark
selective distribution
22. Involve sales promotional arrangements between one or more retailers or manufacturers and combine their resources to do a promotion that creates additional sales for each partner
product mix
promotional tie-ins
franchise
Niche Marketing
23. The process of finding small but profitable market segments and designing or finding products for them
wholesaler
Niche Marketing
dealer brands
free-on-board
24. Manages the flow of finished products and information to business buyers and ultimately to consumers like you and me
brand recognition
pleasing products
outbound logistics
prospecting
25. Adding value to products by having them where people want them
pull strategy
intermediaries
exclusive distribution
place utility
26. Intermediary/middlemen (wholesaler - retailer) involved in channels of distribution
indirect distribution
total quality management
SWOT
skimming pricing
27. Dividing the market by age - education. and income level
skimming pricing
B2C Market
channel of distribution
Demographic segmentation
28. Adding value by providing fast - friendly service during and after the sale and by teaching customers how to best use products over time
place utility
service utility
dealer brands
freight forwarders
29. Items with unique characteristics that buyers are willing to expend considerable effort to obtain
intensive distribution
inbound logistics
specialty products
trademark
30. Private companies that combine less-than carload or less-than truckload shipments from several different businesses and deliver them to their destinations; in international business - companies licensed by the U.S. Maritime Commission to handle expo
skimming pricing
price leadership
freight forwarders
marketing intermediaries
31. Extending an existing brand name to new forms - colors - sizes - ingredients - or flavors of an existing product category
product line
line extension
exclusive distribution
service
32. Any information about an individual - product - or organization that's distributed to the public through the media and is not paid for or controlled by the seller
channel of distribution
publicity
product life cycle
supply chain
33. Any activity that fulfills a human want or need and returns money to those who provide it
service
logistics
service utility
promotion mix
34. A name - symbol - or other device identifying a product; it is officially registered with the U.S. government and its use is legally restricted to its owner
trademark
outbound logistics
selective distribution
logistics
35. A form of market coverage whereby only a small number of all available outlets are used to expose products
supply chain
selective distribution
free-on-board
publicity
36. Products that don't carry the manufacturer's name but carry a distributor or retailer's name instead
Test Marketing
promotional tie-ins
dealer brands
intensive distribution
37. A philosophy that involves everyone in an organization in a continual effort to improve quality and achieve customer satisfaction
wholesaler
marketing intermediaries
specialty products
total quality management
38. A business established or operated under an authorization to sell or distribute a company's goods or services in a particular area
marketing mix
brand nonrecognition
franchise
Demographic segmentation
39. Everything from paying customers to say positive things on the Internet (ex. Twitter) to setting up multilevel selling schemes whereby consumers get commissions for directing friends to specific Web sites
inbound logistics
just-in-time
generic goods
viral marketing
40. The area of logistics that involves bringing raw materials - packaging - other goods and services - and information from suppliers to producers
publicity
capital item
markup pricing
inbound logistics
41. A group of products that are physically similar or are intended for a similar market
product placement
Competition-based pricing
product line
brand nonrecognition
42. Without charge for delivery to and placing on board a carrier at a specified point; determines the point at which title for the shipment passes from vendor to purchaser
selective distribution
B2C Market
free-on-board
marketing mix
43. Grouping two or more products together and pricing them as a unit
socioeconomic
Bundling
exclusive distribution
trademark
44. The process used to determine profitability at various levels of sales
private warehouse
agents/brokers
total quality management
break-even analysis
45. Giving a limited number of dealers the exclusive right to distribute the company's products in their territories
outbound logistics
exclusive distribution
intensive distribution
SWOT
46. Non branded products that usually sell at a sizable discount compared to national or private-label brands
generic goods
inbound logistics
trademark
promotion mix
47. A manager who helps direct the activities of a whole channel and tries to avoid or solve channel conflicts
break-even analysis
Niche Marketing
just-in-time
channel captain
48. Relatively inexpensive - frequently purchased items for which buyers exert minimal purchasing effort
product life cycle
convenience products
utility
inbound logistics
49. Strategy in which a new product is priced high to make optimum profit while there is little competition
channel captain
Bundling
intermodal shipping
skimming price strategy
50. Products is priced low to attract many customers and discourage competition
penetration pricing
intermodal shipping
freight forwarders
public relations
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