Test your basic knowledge |

Marketing Mix

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. All the linked activities various organizations must perform to move goods and services from the source of raw materials to ultimate consumers






2. Products that give high immediate satisfaction but may hurt consumers in the long run.






3. The producer uses advertising - personal selling - sales promotion - and all other promotional tools to convince wholesalers and retailers to stock and sell merchandise - pushing it through the distribution system to the stores






4. Giving a limited number of dealers the exclusive right to distribute the company's products in their territories






5. A whole set of marketing intermediaries such as brokers - agents - wholesalers - and retailers - that join together to transport and store goods in their path from producers to consumers






6. People or businesses that move products between producers and final users






7. The ingredients that go into a marketing program: product - price - place - and promotion






8. Costs that change according to the level or production






9. The degree of brand loyalty in which a customer is aware that a brand exists and views the brand as an alternative purchase if their preferred brand is unavailable






10. Products that don't carry the manufacturer's name but carry a distributor or retailer's name instead






11. Distribution that puts products into as many retail outlets as possible






12. The area of logistics that involves bringing raw materials - packaging - other goods and services - and information from suppliers to producers






13. Dividing the market by age - education. and income level






14. Final customers don't recognize a brand at all—even though middlemen may use the brand name for identification and inventory control.






15. The planning - implementing - and controlling of the physical flow of materials - final goods - and related information from points of origin to points of consumption to meet customer requirements at a profit.






16. People tell other people about products they've purchased.






17. Any activity that fulfills a human want or need and returns money to those who provide it






18. A manager who helps direct the activities of a whole channel and tries to avoid or solve channel conflicts






19. The want-satisfying ability - or value - that organizations add to goods or services by making them more useful or accessible to consumers than they were before. the six kinds are form - time - place - possession - information - and service






20. Everything from paying customers to say positive things on the Internet (ex. Twitter) to setting up multilevel selling schemes whereby consumers get commissions for directing friends to specific Web sites






21. Advertisers pay to put their products into TV shows and movies where the audience will see them






22. A brand that has exclusive protection for both its brand name and and its design






23. Distribution that sends products to only a preferred group of retailers in an area






24. Private companies that combine less-than carload or less-than truckload shipments from several different businesses and deliver them to their destinations; in international business - companies licensed by the U.S. Maritime Commission to handle expo






25. All the individuals and organizations that want goods and services to use in producing other goods and services or to sell - rent - or supply goods to others






26. Directs heavy advertising and sales promotion efforts toward consumers






27. Used when a person needs little information about a product






28. An inventory management approach in which supplies arrive just when needed for production or resale






29. Businesses selling to consumers; Business-to-Consumer Market






30. Involve sales promotional arrangements between one or more retailers or manufacturers and combine their resources to do a promotion that creates additional sales for each partner






31. A long-lasting product that can be used and depreciated for many years






32. Doing whatever is necessary to transfer ownership from one party to another - including providing credit - delivery - installation - etc.






33. A facility designed to meet the needs of the owner. It may be based on size - temperature control - or refrigeration






34. Without charge for delivery to and placing on board a carrier at a specified point; determines the point at which title for the shipment passes from vendor to purchaser






35. A name - symbol - or other device identifying a product; it is officially registered with the U.S. government and its use is legally restricted to its owner






36. Grouping two or more products together and pricing them as a unit






37. The combination of product lines offered by a manufacturer






38. A marketing intermediary that sells to other organizations






39. Packaging that is used by companies to promote social and political causes.






40. The act of identifying any person or organization with the potential to buy a product and compiling that information in an organized manner for future use






41. A group of products that are physically similar or are intended for a similar market






42. The route a product follows and the businesses involved in moving a product from the producer to the final consumer






43. The process of finding small but profitable market segments and designing or finding products for them






44. A form of market coverage whereby only a small number of all available outlets are used to expose products






45. A way of analyzing the business to identify its Strengths - Weaknesses - Opportunities and Threats






46. Pricing strategy that adds a predetermined percentage to the cost of products.






47. Relatively inexpensive - frequently purchased items for which buyers exert minimal purchasing effort






48. The combination of promotional tools an organization uses






49. Marketing intermediaries who bring buyers and sellers together and assist in negotiating an exchange but don't take title of the goods






50. The face-to-face presentation and promotion of goods and services - including the salesperson's search for new prospects and follow-up service after the sale