Test your basic knowledge |

Marketing Mix

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The degree of brand loyalty in which a customer is aware that a brand exists and views the brand as an alternative purchase if their preferred brand is unavailable






2. A form of market coverage whereby only a small number of all available outlets are used to expose products






3. The management function that evaluates public attitudes - changes policies and procedures in response to the public's requests - and executes a program of action and information to earn public understanding and acceptance






4. The strategy by which one or more dominant firms set the pricing practices that all competitors in an industry follow






5. Adding value to products by having them where people want them






6. Distribution that sends products to only a preferred group of retailers in an area






7. Marketing intermediaries who bring buyers and sellers together and assist in negotiating an exchange but don't take title of the goods






8. The process of testing products among potential users






9. A business established or operated under an authorization to sell or distribute a company's goods or services in a particular area






10. A brand that has exclusive protection for both its brand name and and its design






11. Doing whatever is necessary to transfer ownership from one party to another - including providing credit - delivery - installation - etc.






12. Non branded products that usually sell at a sizable discount compared to national or private-label brands






13. A pricing strategy based on what all the other companies are doing






14. The process used to determine profitability at various levels of sales






15. A whole set of marketing intermediaries such as brokers - agents - wholesalers - and retailers - that join together to transport and store goods in their path from producers to consumers






16. Strategy in which a new product is priced high to make optimum profit while there is little competition






17. People or businesses that move products between producers and final users






18. A pricing policy whereby a firm charges a relatively low price for a product initially as a way to reach the mass market






19. Extending an existing brand name to new forms - colors - sizes - ingredients - or flavors of an existing product category






20. A facility designed to meet the needs of the owner. It may be based on size - temperature control - or refrigeration






21. Grouping two or more products together and pricing them as a unit






22. The face-to-face presentation and promotion of goods and services - including the salesperson's search for new prospects and follow-up service after the sale






23. Giving a limited number of dealers the exclusive right to distribute the company's products in their territories






24. People tell other people about products they've purchased.






25. The area of logistics that involves bringing raw materials - packaging - other goods and services - and information from suppliers to producers






26. Setting a high price when introducing a product that has little competition and will appeal to customers who like to be the first to have the latest products.






27. Distribution that puts products into as many retail outlets as possible






28. The combination of product lines offered by a manufacturer






29. A manager who helps direct the activities of a whole channel and tries to avoid or solve channel conflicts






30. A philosophy that involves everyone in an organization in a continual effort to improve quality and achieve customer satisfaction






31. Relatively inexpensive - frequently purchased items for which buyers exert minimal purchasing effort






32. Costs that change according to the level or production






33. Advertisers pay to put their products into TV shows and movies where the audience will see them






34. All the linked activities various organizations must perform to move goods and services from the source of raw materials to ultimate consumers






35. Any activity that fulfills a human want or need and returns money to those who provide it






36. Private companies that combine less-than carload or less-than truckload shipments from several different businesses and deliver them to their destinations; in international business - companies licensed by the U.S. Maritime Commission to handle expo






37. Without charge for delivery to and placing on board a carrier at a specified point; determines the point at which title for the shipment passes from vendor to purchaser






38. Involve sales promotional arrangements between one or more retailers or manufacturers and combine their resources to do a promotion that creates additional sales for each partner






39. The combination of promotional tools an organization uses






40. Product - price - place - and promotion; 4 P's of Marketing






41. A way of analyzing the business to identify its Strengths - Weaknesses - Opportunities and Threats






42. Any information about an individual - product - or organization that's distributed to the public through the media and is not paid for or controlled by the seller






43. The ingredients that go into a marketing program: product - price - place - and promotion






44. Products is priced low to attract many customers and discourage competition






45. Everything from paying customers to say positive things on the Internet (ex. Twitter) to setting up multilevel selling schemes whereby consumers get commissions for directing friends to specific Web sites






46. A marketing intermediary that sells to other organizations






47. The use of multiple modes of transportation to complete a single - long-distance movement of freight






48. Businesses selling to consumers; Business-to-Consumer Market






49. Distribution that sends products to only one retail outlet in a given geographic area






50. All the individuals and organizations that want goods and services to use in producing other goods and services or to sell - rent - or supply goods to others