Test your basic knowledge |

Marketing Mix

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A name - symbol - or other device identifying a product; it is officially registered with the U.S. government and its use is legally restricted to its owner






2. Dividing the market by age - education. and income level






3. An item priced at or below cost to draw customers into a store






4. Packaging that is used by companies to promote social and political causes.






5. The management function that evaluates public attitudes - changes policies and procedures in response to the public's requests - and executes a program of action and information to earn public understanding and acceptance






6. A business established or operated under an authorization to sell or distribute a company's goods or services in a particular area






7. Distribution that sends products to only a preferred group of retailers in an area






8. Relatively inexpensive - frequently purchased items for which buyers exert minimal purchasing effort






9. The act of identifying any person or organization with the potential to buy a product and compiling that information in an organized manner for future use






10. People or businesses that move products between producers and final users






11. All the linked activities various organizations must perform to move goods and services from the source of raw materials to ultimate consumers






12. The process used to determine profitability at various levels of sales






13. The area of logistics that involves bringing raw materials - packaging - other goods and services - and information from suppliers to producers






14. Advertisers pay to put their products into TV shows and movies where the audience will see them






15. The combination of product lines offered by a manufacturer






16. Without charge for delivery to and placing on board a carrier at a specified point; determines the point at which title for the shipment passes from vendor to purchaser






17. A theoretical model of what happens to sales and profits of a product class over time. The four stages are: introductory - growth - maturity - and decline






18. A brand that has exclusive protection for both its brand name and and its design






19. Relate to a persons level of income - education and employment






20. Items with unique characteristics that buyers are willing to expend considerable effort to obtain






21. The combination of promotional tools an organization uses






22. A manager who helps direct the activities of a whole channel and tries to avoid or solve channel conflicts






23. Private companies that combine less-than carload or less-than truckload shipments from several different businesses and deliver them to their destinations; in international business - companies licensed by the U.S. Maritime Commission to handle expo






24. Non branded products that usually sell at a sizable discount compared to national or private-label brands






25. Costs that change according to the level or production






26. Pricing strategy that adds a predetermined percentage to the cost of products.






27. People tell other people about products they've purchased.






28. Pricing goods and services at price points that make the product appear less expensive than it is.






29. Extending an existing brand name to new forms - colors - sizes - ingredients - or flavors of an existing product category






30. Everything from paying customers to say positive things on the Internet (ex. Twitter) to setting up multilevel selling schemes whereby consumers get commissions for directing friends to specific Web sites






31. Involve sales promotional arrangements between one or more retailers or manufacturers and combine their resources to do a promotion that creates additional sales for each partner






32. A long-lasting product that can be used and depreciated for many years






33. The ingredients that go into a marketing program: product - price - place - and promotion






34. Grouping two or more products together and pricing them as a unit






35. A pricing strategy based on what all the other companies are doing






36. The degree of brand loyalty in which a customer is aware that a brand exists and views the brand as an alternative purchase if their preferred brand is unavailable






37. Directs heavy advertising and sales promotion efforts toward consumers






38. A pricing policy whereby a firm charges a relatively low price for a product initially as a way to reach the mass market






39. Any information about an individual - product - or organization that's distributed to the public through the media and is not paid for or controlled by the seller






40. A philosophy that involves everyone in an organization in a continual effort to improve quality and achieve customer satisfaction






41. Products is priced low to attract many customers and discourage competition






42. The producer uses advertising - personal selling - sales promotion - and all other promotional tools to convince wholesalers and retailers to stock and sell merchandise - pushing it through the distribution system to the stores






43. A facility designed to meet the needs of the owner. It may be based on size - temperature control - or refrigeration






44. Manages the flow of finished products and information to business buyers and ultimately to consumers like you and me






45. Products that give high immediate satisfaction but may hurt consumers in the long run.






46. The process of finding small but profitable market segments and designing or finding products for them






47. Giving a limited number of dealers the exclusive right to distribute the company's products in their territories






48. The use of multiple modes of transportation to complete a single - long-distance movement of freight






49. The face-to-face presentation and promotion of goods and services - including the salesperson's search for new prospects and follow-up service after the sale






50. Doing whatever is necessary to transfer ownership from one party to another - including providing credit - delivery - installation - etc.