Test your basic knowledge |

Marketing Mix

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Pricing strategy that adds a predetermined percentage to the cost of products.






2. The use of multiple modes of transportation to complete a single - long-distance movement of freight






3. Strategy in which a new product is priced high to make optimum profit while there is little competition






4. Marketing intermediaries who bring buyers and sellers together and assist in negotiating an exchange but don't take title of the goods






5. Adding value to products by having them where people want them






6. A pricing strategy based on what all the other companies are doing






7. The want-satisfying ability - or value - that organizations add to goods or services by making them more useful or accessible to consumers than they were before. the six kinds are form - time - place - possession - information - and service






8. Extending an existing brand name to new forms - colors - sizes - ingredients - or flavors of an existing product category






9. Setting a high price when introducing a product that has little competition and will appeal to customers who like to be the first to have the latest products.






10. The process of testing products among potential users






11. Doing whatever is necessary to transfer ownership from one party to another - including providing credit - delivery - installation - etc.






12. Final customers don't recognize a brand at all—even though middlemen may use the brand name for identification and inventory control.






13. Packaging that is used by companies to promote social and political causes.






14. Without charge for delivery to and placing on board a carrier at a specified point; determines the point at which title for the shipment passes from vendor to purchaser






15. A business established or operated under an authorization to sell or distribute a company's goods or services in a particular area






16. Dividing the market by age - education. and income level






17. Giving a limited number of dealers the exclusive right to distribute the company's products in their territories






18. Relatively inexpensive - frequently purchased items for which buyers exert minimal purchasing effort






19. All the linked activities various organizations must perform to move goods and services from the source of raw materials to ultimate consumers






20. The ingredients that go into a marketing program: product - price - place - and promotion






21. Intermediary/middlemen (wholesaler - retailer) involved in channels of distribution






22. Used when a person needs little information about a product






23. The route a product follows and the businesses involved in moving a product from the producer to the final consumer






24. Non branded products that usually sell at a sizable discount compared to national or private-label brands






25. A manager who helps direct the activities of a whole channel and tries to avoid or solve channel conflicts






26. Adding value by providing fast - friendly service during and after the sale and by teaching customers how to best use products over time






27. A form of market coverage whereby only a small number of all available outlets are used to expose products






28. A marketing intermediary that sells to other organizations






29. The process used to determine profitability at various levels of sales






30. Products that give high immediate satisfaction but may hurt consumers in the long run.






31. The area of logistics that involves bringing raw materials - packaging - other goods and services - and information from suppliers to producers






32. Manages the flow of finished products and information to business buyers and ultimately to consumers like you and me






33. A pricing policy whereby a firm charges a relatively low price for a product initially as a way to reach the mass market






34. Directs heavy advertising and sales promotion efforts toward consumers






35. Any information about an individual - product - or organization that's distributed to the public through the media and is not paid for or controlled by the seller






36. Any activity that fulfills a human want or need and returns money to those who provide it






37. A brand that has exclusive protection for both its brand name and and its design






38. The producer uses advertising - personal selling - sales promotion - and all other promotional tools to convince wholesalers and retailers to stock and sell merchandise - pushing it through the distribution system to the stores






39. An inventory management approach in which supplies arrive just when needed for production or resale






40. Pricing goods and services at price points that make the product appear less expensive than it is.






41. Distribution that sends products to only a preferred group of retailers in an area






42. A way of analyzing the business to identify its Strengths - Weaknesses - Opportunities and Threats






43. Products that don't carry the manufacturer's name but carry a distributor or retailer's name instead






44. The combination of promotional tools an organization uses






45. The management function that evaluates public attitudes - changes policies and procedures in response to the public's requests - and executes a program of action and information to earn public understanding and acceptance






46. A theoretical model of what happens to sales and profits of a product class over time. The four stages are: introductory - growth - maturity - and decline






47. Advertisers pay to put their products into TV shows and movies where the audience will see them






48. The face-to-face presentation and promotion of goods and services - including the salesperson's search for new prospects and follow-up service after the sale






49. The degree of brand loyalty in which a customer is aware that a brand exists and views the brand as an alternative purchase if their preferred brand is unavailable






50. A philosophy that involves everyone in an organization in a continual effort to improve quality and achieve customer satisfaction