Test your basic knowledge |

Marketing Mix

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Relatively inexpensive - frequently purchased items for which buyers exert minimal purchasing effort






2. Any activity that fulfills a human want or need and returns money to those who provide it






3. The process of finding small but profitable market segments and designing or finding products for them






4. Without charge for delivery to and placing on board a carrier at a specified point; determines the point at which title for the shipment passes from vendor to purchaser






5. Distribution that sends products to only one retail outlet in a given geographic area






6. Adding value by providing fast - friendly service during and after the sale and by teaching customers how to best use products over time






7. Any information about an individual - product - or organization that's distributed to the public through the media and is not paid for or controlled by the seller






8. The producer uses advertising - personal selling - sales promotion - and all other promotional tools to convince wholesalers and retailers to stock and sell merchandise - pushing it through the distribution system to the stores






9. The planning - implementing - and controlling of the physical flow of materials - final goods - and related information from points of origin to points of consumption to meet customer requirements at a profit.






10. Items with unique characteristics that buyers are willing to expend considerable effort to obtain






11. A facility designed to meet the needs of the owner. It may be based on size - temperature control - or refrigeration






12. A whole set of marketing intermediaries such as brokers - agents - wholesalers - and retailers - that join together to transport and store goods in their path from producers to consumers






13. Manages the flow of finished products and information to business buyers and ultimately to consumers like you and me






14. Intermediary/middlemen (wholesaler - retailer) involved in channels of distribution






15. The degree of brand loyalty in which a customer is aware that a brand exists and views the brand as an alternative purchase if their preferred brand is unavailable






16. Directs heavy advertising and sales promotion efforts toward consumers






17. The process of testing products among potential users






18. Advertisers pay to put their products into TV shows and movies where the audience will see them






19. A philosophy that involves everyone in an organization in a continual effort to improve quality and achieve customer satisfaction






20. The ingredients that go into a marketing program: product - price - place - and promotion






21. Marketing intermediaries who bring buyers and sellers together and assist in negotiating an exchange but don't take title of the goods






22. Pricing strategy that adds a predetermined percentage to the cost of products.






23. Adding value to products by having them where people want them






24. A way of analyzing the business to identify its Strengths - Weaknesses - Opportunities and Threats






25. A long-lasting product that can be used and depreciated for many years






26. All the individuals and organizations that want goods and services to use in producing other goods and services or to sell - rent - or supply goods to others






27. Extending an existing brand name to new forms - colors - sizes - ingredients - or flavors of an existing product category






28. Used when a person needs little information about a product






29. Setting a high price when introducing a product that has little competition and will appeal to customers who like to be the first to have the latest products.






30. A name - symbol - or other device identifying a product; it is officially registered with the U.S. government and its use is legally restricted to its owner






31. A group of products that are physically similar or are intended for a similar market






32. The strategy by which one or more dominant firms set the pricing practices that all competitors in an industry follow






33. Private companies that combine less-than carload or less-than truckload shipments from several different businesses and deliver them to their destinations; in international business - companies licensed by the U.S. Maritime Commission to handle expo






34. Giving a limited number of dealers the exclusive right to distribute the company's products in their territories






35. The combination of product lines offered by a manufacturer






36. Pricing goods and services at price points that make the product appear less expensive than it is.






37. Relate to a persons level of income - education and employment






38. Organizations that assist in moving goods and services from producers to businesses (B2B) and from businesses to consumers (B2C)






39. Products is priced low to attract many customers and discourage competition






40. Final customers don't recognize a brand at all—even though middlemen may use the brand name for identification and inventory control.






41. A form of market coverage whereby only a small number of all available outlets are used to expose products






42. A theoretical model of what happens to sales and profits of a product class over time. The four stages are: introductory - growth - maturity - and decline






43. The route a product follows and the businesses involved in moving a product from the producer to the final consumer






44. The want-satisfying ability - or value - that organizations add to goods or services by making them more useful or accessible to consumers than they were before. the six kinds are form - time - place - possession - information - and service






45. The face-to-face presentation and promotion of goods and services - including the salesperson's search for new prospects and follow-up service after the sale






46. A pricing policy whereby a firm charges a relatively low price for a product initially as a way to reach the mass market






47. All the linked activities various organizations must perform to move goods and services from the source of raw materials to ultimate consumers






48. Packaging that is used by companies to promote social and political causes.






49. People or businesses that move products between producers and final users






50. A brand that has exclusive protection for both its brand name and and its design