Test your basic knowledge |

Marketing Mix

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Non branded products that usually sell at a sizable discount compared to national or private-label brands






2. Manages the flow of finished products and information to business buyers and ultimately to consumers like you and me






3. A business established or operated under an authorization to sell or distribute a company's goods or services in a particular area






4. The management function that evaluates public attitudes - changes policies and procedures in response to the public's requests - and executes a program of action and information to earn public understanding and acceptance






5. Everything from paying customers to say positive things on the Internet (ex. Twitter) to setting up multilevel selling schemes whereby consumers get commissions for directing friends to specific Web sites






6. A group of products that are physically similar or are intended for a similar market






7. The act of identifying any person or organization with the potential to buy a product and compiling that information in an organized manner for future use






8. Doing whatever is necessary to transfer ownership from one party to another - including providing credit - delivery - installation - etc.






9. Products that don't carry the manufacturer's name but carry a distributor or retailer's name instead






10. The process of finding small but profitable market segments and designing or finding products for them






11. The degree of brand loyalty in which a customer is aware that a brand exists and views the brand as an alternative purchase if their preferred brand is unavailable






12. All the individuals and organizations that want goods and services to use in producing other goods and services or to sell - rent - or supply goods to others






13. Adding value by providing fast - friendly service during and after the sale and by teaching customers how to best use products over time






14. Intermediary/middlemen (wholesaler - retailer) involved in channels of distribution






15. Setting a high price when introducing a product that has little competition and will appeal to customers who like to be the first to have the latest products.






16. Involve sales promotional arrangements between one or more retailers or manufacturers and combine their resources to do a promotion that creates additional sales for each partner






17. Marketing intermediaries who bring buyers and sellers together and assist in negotiating an exchange but don't take title of the goods






18. The combination of product lines offered by a manufacturer






19. The combination of promotional tools an organization uses






20. A brand that has exclusive protection for both its brand name and and its design






21. A form of market coverage whereby only a small number of all available outlets are used to expose products






22. Pricing goods and services at price points that make the product appear less expensive than it is.






23. Costs that change according to the level or production






24. A pricing strategy based on what all the other companies are doing






25. Distribution that sends products to only one retail outlet in a given geographic area






26. An inventory management approach in which supplies arrive just when needed for production or resale






27. Distribution that sends products to only a preferred group of retailers in an area






28. Product - price - place - and promotion; 4 P's of Marketing






29. The use of multiple modes of transportation to complete a single - long-distance movement of freight






30. Dividing the market by age - education. and income level






31. The planning - implementing - and controlling of the physical flow of materials - final goods - and related information from points of origin to points of consumption to meet customer requirements at a profit.






32. People or businesses that move products between producers and final users






33. A whole set of marketing intermediaries such as brokers - agents - wholesalers - and retailers - that join together to transport and store goods in their path from producers to consumers






34. A way of analyzing the business to identify its Strengths - Weaknesses - Opportunities and Threats






35. Products is priced low to attract many customers and discourage competition






36. A long-lasting product that can be used and depreciated for many years






37. Relatively inexpensive - frequently purchased items for which buyers exert minimal purchasing effort






38. Items with unique characteristics that buyers are willing to expend considerable effort to obtain






39. The area of logistics that involves bringing raw materials - packaging - other goods and services - and information from suppliers to producers






40. Pricing strategy that adds a predetermined percentage to the cost of products.






41. The route a product follows and the businesses involved in moving a product from the producer to the final consumer






42. A marketing intermediary that sells to other organizations






43. An item priced at or below cost to draw customers into a store






44. Advertisers pay to put their products into TV shows and movies where the audience will see them






45. Extending an existing brand name to new forms - colors - sizes - ingredients - or flavors of an existing product category






46. Any information about an individual - product - or organization that's distributed to the public through the media and is not paid for or controlled by the seller






47. Directs heavy advertising and sales promotion efforts toward consumers






48. Used when a person needs little information about a product






49. The ingredients that go into a marketing program: product - price - place - and promotion






50. A facility designed to meet the needs of the owner. It may be based on size - temperature control - or refrigeration