Test your basic knowledge |

Marketing Mix

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A manager who helps direct the activities of a whole channel and tries to avoid or solve channel conflicts






2. People or businesses that move products between producers and final users






3. Adding value to products by having them where people want them






4. A theoretical model of what happens to sales and profits of a product class over time. The four stages are: introductory - growth - maturity - and decline






5. The degree of brand loyalty in which a customer is aware that a brand exists and views the brand as an alternative purchase if their preferred brand is unavailable






6. Involve sales promotional arrangements between one or more retailers or manufacturers and combine their resources to do a promotion that creates additional sales for each partner






7. The process used to determine profitability at various levels of sales






8. Costs that change according to the level or production






9. Strategy in which a new product is priced high to make optimum profit while there is little competition






10. A form of market coverage whereby only a small number of all available outlets are used to expose products






11. Any information about an individual - product - or organization that's distributed to the public through the media and is not paid for or controlled by the seller






12. Items with unique characteristics that buyers are willing to expend considerable effort to obtain






13. Advertisers pay to put their products into TV shows and movies where the audience will see them






14. The producer uses advertising - personal selling - sales promotion - and all other promotional tools to convince wholesalers and retailers to stock and sell merchandise - pushing it through the distribution system to the stores






15. The route a product follows and the businesses involved in moving a product from the producer to the final consumer






16. Non branded products that usually sell at a sizable discount compared to national or private-label brands






17. A marketing intermediary that sells to other organizations






18. A whole set of marketing intermediaries such as brokers - agents - wholesalers - and retailers - that join together to transport and store goods in their path from producers to consumers






19. The act of identifying any person or organization with the potential to buy a product and compiling that information in an organized manner for future use






20. Dividing the market by age - education. and income level






21. Final customers don't recognize a brand at all—even though middlemen may use the brand name for identification and inventory control.






22. Doing whatever is necessary to transfer ownership from one party to another - including providing credit - delivery - installation - etc.






23. Directs heavy advertising and sales promotion efforts toward consumers






24. A pricing policy whereby a firm charges a relatively low price for a product initially as a way to reach the mass market






25. Without charge for delivery to and placing on board a carrier at a specified point; determines the point at which title for the shipment passes from vendor to purchaser






26. The combination of promotional tools an organization uses






27. A name - symbol - or other device identifying a product; it is officially registered with the U.S. government and its use is legally restricted to its owner






28. The combination of product lines offered by a manufacturer






29. People tell other people about products they've purchased.






30. The face-to-face presentation and promotion of goods and services - including the salesperson's search for new prospects and follow-up service after the sale






31. Products is priced low to attract many customers and discourage competition






32. Any activity that fulfills a human want or need and returns money to those who provide it






33. The process of finding small but profitable market segments and designing or finding products for them






34. Relate to a persons level of income - education and employment






35. Adding value by providing fast - friendly service during and after the sale and by teaching customers how to best use products over time






36. An inventory management approach in which supplies arrive just when needed for production or resale






37. Businesses selling to consumers; Business-to-Consumer Market






38. Distribution that sends products to only a preferred group of retailers in an area






39. The strategy by which one or more dominant firms set the pricing practices that all competitors in an industry follow






40. A philosophy that involves everyone in an organization in a continual effort to improve quality and achieve customer satisfaction






41. A brand that has exclusive protection for both its brand name and and its design






42. Giving a limited number of dealers the exclusive right to distribute the company's products in their territories






43. Setting a high price when introducing a product that has little competition and will appeal to customers who like to be the first to have the latest products.






44. The ingredients that go into a marketing program: product - price - place - and promotion






45. Distribution that sends products to only one retail outlet in a given geographic area






46. Pricing strategy that adds a predetermined percentage to the cost of products.






47. Grouping two or more products together and pricing them as a unit






48. Intermediary/middlemen (wholesaler - retailer) involved in channels of distribution






49. Organizations that assist in moving goods and services from producers to businesses (B2B) and from businesses to consumers (B2C)






50. Product - price - place - and promotion; 4 P's of Marketing