Test your basic knowledge |

Marketing Mix

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Dividing the market by age - education. and income level






2. The process of testing products among potential users






3. All the linked activities various organizations must perform to move goods and services from the source of raw materials to ultimate consumers






4. The strategy by which one or more dominant firms set the pricing practices that all competitors in an industry follow






5. Grouping two or more products together and pricing them as a unit






6. Products is priced low to attract many customers and discourage competition






7. A brand that has exclusive protection for both its brand name and and its design






8. Pricing strategy that adds a predetermined percentage to the cost of products.






9. The degree of brand loyalty in which a customer is aware that a brand exists and views the brand as an alternative purchase if their preferred brand is unavailable






10. A name - symbol - or other device identifying a product; it is officially registered with the U.S. government and its use is legally restricted to its owner






11. Products that don't carry the manufacturer's name but carry a distributor or retailer's name instead






12. The use of multiple modes of transportation to complete a single - long-distance movement of freight






13. Everything from paying customers to say positive things on the Internet (ex. Twitter) to setting up multilevel selling schemes whereby consumers get commissions for directing friends to specific Web sites






14. Extending an existing brand name to new forms - colors - sizes - ingredients - or flavors of an existing product category






15. Marketing intermediaries who bring buyers and sellers together and assist in negotiating an exchange but don't take title of the goods






16. The management function that evaluates public attitudes - changes policies and procedures in response to the public's requests - and executes a program of action and information to earn public understanding and acceptance






17. Relate to a persons level of income - education and employment






18. An item priced at or below cost to draw customers into a store






19. An inventory management approach in which supplies arrive just when needed for production or resale






20. Distribution that sends products to only a preferred group of retailers in an area






21. Involve sales promotional arrangements between one or more retailers or manufacturers and combine their resources to do a promotion that creates additional sales for each partner






22. Final customers don't recognize a brand at all—even though middlemen may use the brand name for identification and inventory control.






23. People tell other people about products they've purchased.






24. Intermediary/middlemen (wholesaler - retailer) involved in channels of distribution






25. Pricing goods and services at price points that make the product appear less expensive than it is.






26. Advertisers pay to put their products into TV shows and movies where the audience will see them






27. The route a product follows and the businesses involved in moving a product from the producer to the final consumer






28. The planning - implementing - and controlling of the physical flow of materials - final goods - and related information from points of origin to points of consumption to meet customer requirements at a profit.






29. All the individuals and organizations that want goods and services to use in producing other goods and services or to sell - rent - or supply goods to others






30. The ingredients that go into a marketing program: product - price - place - and promotion






31. Product - price - place - and promotion; 4 P's of Marketing






32. A manager who helps direct the activities of a whole channel and tries to avoid or solve channel conflicts






33. The combination of promotional tools an organization uses






34. The face-to-face presentation and promotion of goods and services - including the salesperson's search for new prospects and follow-up service after the sale






35. A whole set of marketing intermediaries such as brokers - agents - wholesalers - and retailers - that join together to transport and store goods in their path from producers to consumers






36. Strategy in which a new product is priced high to make optimum profit while there is little competition






37. Products that give high immediate satisfaction but may hurt consumers in the long run.






38. Giving a limited number of dealers the exclusive right to distribute the company's products in their territories






39. Used when a person needs little information about a product






40. The area of logistics that involves bringing raw materials - packaging - other goods and services - and information from suppliers to producers






41. The producer uses advertising - personal selling - sales promotion - and all other promotional tools to convince wholesalers and retailers to stock and sell merchandise - pushing it through the distribution system to the stores






42. Doing whatever is necessary to transfer ownership from one party to another - including providing credit - delivery - installation - etc.






43. A way of analyzing the business to identify its Strengths - Weaknesses - Opportunities and Threats






44. People or businesses that move products between producers and final users






45. The act of identifying any person or organization with the potential to buy a product and compiling that information in an organized manner for future use






46. The process of finding small but profitable market segments and designing or finding products for them






47. A pricing policy whereby a firm charges a relatively low price for a product initially as a way to reach the mass market






48. A facility designed to meet the needs of the owner. It may be based on size - temperature control - or refrigeration






49. The want-satisfying ability - or value - that organizations add to goods or services by making them more useful or accessible to consumers than they were before. the six kinds are form - time - place - possession - information - and service






50. The process used to determine profitability at various levels of sales