Test your basic knowledge |

Marketing Mix

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Products that don't carry the manufacturer's name but carry a distributor or retailer's name instead






2. Everything from paying customers to say positive things on the Internet (ex. Twitter) to setting up multilevel selling schemes whereby consumers get commissions for directing friends to specific Web sites






3. Distribution that sends products to only a preferred group of retailers in an area






4. Grouping two or more products together and pricing them as a unit






5. The combination of promotional tools an organization uses






6. Strategy in which a new product is priced high to make optimum profit while there is little competition






7. Products that give high immediate satisfaction but may hurt consumers in the long run.






8. Distribution that sends products to only one retail outlet in a given geographic area






9. Private companies that combine less-than carload or less-than truckload shipments from several different businesses and deliver them to their destinations; in international business - companies licensed by the U.S. Maritime Commission to handle expo






10. Doing whatever is necessary to transfer ownership from one party to another - including providing credit - delivery - installation - etc.






11. A pricing strategy based on what all the other companies are doing






12. Businesses selling to consumers; Business-to-Consumer Market






13. Distribution that puts products into as many retail outlets as possible






14. A whole set of marketing intermediaries such as brokers - agents - wholesalers - and retailers - that join together to transport and store goods in their path from producers to consumers






15. A manager who helps direct the activities of a whole channel and tries to avoid or solve channel conflicts






16. Adding value to products by having them where people want them






17. People or businesses that move products between producers and final users






18. Setting a high price when introducing a product that has little competition and will appeal to customers who like to be the first to have the latest products.






19. The ingredients that go into a marketing program: product - price - place - and promotion






20. A group of products that are physically similar or are intended for a similar market






21. Products is priced low to attract many customers and discourage competition






22. Dividing the market by age - education. and income level






23. A form of market coverage whereby only a small number of all available outlets are used to expose products






24. Relate to a persons level of income - education and employment






25. The process of testing products among potential users






26. Used when a person needs little information about a product






27. Advertisers pay to put their products into TV shows and movies where the audience will see them






28. Directs heavy advertising and sales promotion efforts toward consumers






29. A business established or operated under an authorization to sell or distribute a company's goods or services in a particular area






30. Extending an existing brand name to new forms - colors - sizes - ingredients - or flavors of an existing product category






31. Involve sales promotional arrangements between one or more retailers or manufacturers and combine their resources to do a promotion that creates additional sales for each partner






32. An item priced at or below cost to draw customers into a store






33. The process used to determine profitability at various levels of sales






34. The producer uses advertising - personal selling - sales promotion - and all other promotional tools to convince wholesalers and retailers to stock and sell merchandise - pushing it through the distribution system to the stores






35. Intermediary/middlemen (wholesaler - retailer) involved in channels of distribution






36. The strategy by which one or more dominant firms set the pricing practices that all competitors in an industry follow






37. A way of analyzing the business to identify its Strengths - Weaknesses - Opportunities and Threats






38. All the linked activities various organizations must perform to move goods and services from the source of raw materials to ultimate consumers






39. The route a product follows and the businesses involved in moving a product from the producer to the final consumer






40. Adding value by providing fast - friendly service during and after the sale and by teaching customers how to best use products over time






41. Pricing goods and services at price points that make the product appear less expensive than it is.






42. Items with unique characteristics that buyers are willing to expend considerable effort to obtain






43. Organizations that assist in moving goods and services from producers to businesses (B2B) and from businesses to consumers (B2C)






44. A theoretical model of what happens to sales and profits of a product class over time. The four stages are: introductory - growth - maturity - and decline






45. All the individuals and organizations that want goods and services to use in producing other goods and services or to sell - rent - or supply goods to others






46. The planning - implementing - and controlling of the physical flow of materials - final goods - and related information from points of origin to points of consumption to meet customer requirements at a profit.






47. Final customers don't recognize a brand at all—even though middlemen may use the brand name for identification and inventory control.






48. Any information about an individual - product - or organization that's distributed to the public through the media and is not paid for or controlled by the seller






49. The want-satisfying ability - or value - that organizations add to goods or services by making them more useful or accessible to consumers than they were before. the six kinds are form - time - place - possession - information - and service






50. An inventory management approach in which supplies arrive just when needed for production or resale