Test your basic knowledge |

Marketing Mix

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Distribution that sends products to only a preferred group of retailers in an area






2. A pricing policy whereby a firm charges a relatively low price for a product initially as a way to reach the mass market






3. People tell other people about products they've purchased.






4. A brand that has exclusive protection for both its brand name and and its design






5. The combination of promotional tools an organization uses






6. A manager who helps direct the activities of a whole channel and tries to avoid or solve channel conflicts






7. Distribution that sends products to only one retail outlet in a given geographic area






8. Advertisers pay to put their products into TV shows and movies where the audience will see them






9. Setting a high price when introducing a product that has little competition and will appeal to customers who like to be the first to have the latest products.






10. Pricing strategy that adds a predetermined percentage to the cost of products.






11. Intermediary/middlemen (wholesaler - retailer) involved in channels of distribution






12. A whole set of marketing intermediaries such as brokers - agents - wholesalers - and retailers - that join together to transport and store goods in their path from producers to consumers






13. A business established or operated under an authorization to sell or distribute a company's goods or services in a particular area






14. Businesses selling to consumers; Business-to-Consumer Market






15. A philosophy that involves everyone in an organization in a continual effort to improve quality and achieve customer satisfaction






16. Private companies that combine less-than carload or less-than truckload shipments from several different businesses and deliver them to their destinations; in international business - companies licensed by the U.S. Maritime Commission to handle expo






17. Packaging that is used by companies to promote social and political causes.






18. The process of testing products among potential users






19. Product - price - place - and promotion; 4 P's of Marketing






20. A theoretical model of what happens to sales and profits of a product class over time. The four stages are: introductory - growth - maturity - and decline






21. The strategy by which one or more dominant firms set the pricing practices that all competitors in an industry follow






22. Marketing intermediaries who bring buyers and sellers together and assist in negotiating an exchange but don't take title of the goods






23. The use of multiple modes of transportation to complete a single - long-distance movement of freight






24. Organizations that assist in moving goods and services from producers to businesses (B2B) and from businesses to consumers (B2C)






25. Giving a limited number of dealers the exclusive right to distribute the company's products in their territories






26. Relate to a persons level of income - education and employment






27. Products is priced low to attract many customers and discourage competition






28. Strategy in which a new product is priced high to make optimum profit while there is little competition






29. The route a product follows and the businesses involved in moving a product from the producer to the final consumer






30. Without charge for delivery to and placing on board a carrier at a specified point; determines the point at which title for the shipment passes from vendor to purchaser






31. A way of analyzing the business to identify its Strengths - Weaknesses - Opportunities and Threats






32. Distribution that puts products into as many retail outlets as possible






33. Any activity that fulfills a human want or need and returns money to those who provide it






34. The process used to determine profitability at various levels of sales






35. The degree of brand loyalty in which a customer is aware that a brand exists and views the brand as an alternative purchase if their preferred brand is unavailable






36. A pricing strategy based on what all the other companies are doing






37. A name - symbol - or other device identifying a product; it is officially registered with the U.S. government and its use is legally restricted to its owner






38. A group of products that are physically similar or are intended for a similar market






39. Relatively inexpensive - frequently purchased items for which buyers exert minimal purchasing effort






40. The producer uses advertising - personal selling - sales promotion - and all other promotional tools to convince wholesalers and retailers to stock and sell merchandise - pushing it through the distribution system to the stores






41. Extending an existing brand name to new forms - colors - sizes - ingredients - or flavors of an existing product category






42. Manages the flow of finished products and information to business buyers and ultimately to consumers like you and me






43. Pricing goods and services at price points that make the product appear less expensive than it is.






44. Used when a person needs little information about a product






45. The management function that evaluates public attitudes - changes policies and procedures in response to the public's requests - and executes a program of action and information to earn public understanding and acceptance






46. The combination of product lines offered by a manufacturer






47. The want-satisfying ability - or value - that organizations add to goods or services by making them more useful or accessible to consumers than they were before. the six kinds are form - time - place - possession - information - and service






48. The planning - implementing - and controlling of the physical flow of materials - final goods - and related information from points of origin to points of consumption to meet customer requirements at a profit.






49. People or businesses that move products between producers and final users






50. Adding value to products by having them where people want them