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Marketing Mix

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The producer uses advertising - personal selling - sales promotion - and all other promotional tools to convince wholesalers and retailers to stock and sell merchandise - pushing it through the distribution system to the stores






2. Relate to a persons level of income - education and employment






3. Setting a high price when introducing a product that has little competition and will appeal to customers who like to be the first to have the latest products.






4. People tell other people about products they've purchased.






5. Doing whatever is necessary to transfer ownership from one party to another - including providing credit - delivery - installation - etc.






6. The route a product follows and the businesses involved in moving a product from the producer to the final consumer






7. The face-to-face presentation and promotion of goods and services - including the salesperson's search for new prospects and follow-up service after the sale






8. Relatively inexpensive - frequently purchased items for which buyers exert minimal purchasing effort






9. Product - price - place - and promotion; 4 P's of Marketing






10. The degree of brand loyalty in which a customer is aware that a brand exists and views the brand as an alternative purchase if their preferred brand is unavailable






11. Marketing intermediaries who bring buyers and sellers together and assist in negotiating an exchange but don't take title of the goods






12. A whole set of marketing intermediaries such as brokers - agents - wholesalers - and retailers - that join together to transport and store goods in their path from producers to consumers






13. A brand that has exclusive protection for both its brand name and and its design






14. The ingredients that go into a marketing program: product - price - place - and promotion






15. A business established or operated under an authorization to sell or distribute a company's goods or services in a particular area






16. A manager who helps direct the activities of a whole channel and tries to avoid or solve channel conflicts






17. An inventory management approach in which supplies arrive just when needed for production or resale






18. Strategy in which a new product is priced high to make optimum profit while there is little competition






19. A long-lasting product that can be used and depreciated for many years






20. A facility designed to meet the needs of the owner. It may be based on size - temperature control - or refrigeration






21. Dividing the market by age - education. and income level






22. A form of market coverage whereby only a small number of all available outlets are used to expose products






23. Distribution that sends products to only one retail outlet in a given geographic area






24. The area of logistics that involves bringing raw materials - packaging - other goods and services - and information from suppliers to producers






25. All the individuals and organizations that want goods and services to use in producing other goods and services or to sell - rent - or supply goods to others






26. Directs heavy advertising and sales promotion efforts toward consumers






27. A theoretical model of what happens to sales and profits of a product class over time. The four stages are: introductory - growth - maturity - and decline






28. A pricing policy whereby a firm charges a relatively low price for a product initially as a way to reach the mass market






29. Giving a limited number of dealers the exclusive right to distribute the company's products in their territories






30. Pricing goods and services at price points that make the product appear less expensive than it is.






31. Grouping two or more products together and pricing them as a unit






32. Distribution that sends products to only a preferred group of retailers in an area






33. Distribution that puts products into as many retail outlets as possible






34. Manages the flow of finished products and information to business buyers and ultimately to consumers like you and me






35. A marketing intermediary that sells to other organizations






36. A name - symbol - or other device identifying a product; it is officially registered with the U.S. government and its use is legally restricted to its owner






37. The combination of promotional tools an organization uses






38. Organizations that assist in moving goods and services from producers to businesses (B2B) and from businesses to consumers (B2C)






39. The act of identifying any person or organization with the potential to buy a product and compiling that information in an organized manner for future use






40. Extending an existing brand name to new forms - colors - sizes - ingredients - or flavors of an existing product category






41. The combination of product lines offered by a manufacturer






42. Private companies that combine less-than carload or less-than truckload shipments from several different businesses and deliver them to their destinations; in international business - companies licensed by the U.S. Maritime Commission to handle expo






43. All the linked activities various organizations must perform to move goods and services from the source of raw materials to ultimate consumers






44. A way of analyzing the business to identify its Strengths - Weaknesses - Opportunities and Threats






45. Products that give high immediate satisfaction but may hurt consumers in the long run.






46. Any information about an individual - product - or organization that's distributed to the public through the media and is not paid for or controlled by the seller






47. The management function that evaluates public attitudes - changes policies and procedures in response to the public's requests - and executes a program of action and information to earn public understanding and acceptance






48. Non branded products that usually sell at a sizable discount compared to national or private-label brands






49. The strategy by which one or more dominant firms set the pricing practices that all competitors in an industry follow






50. Products is priced low to attract many customers and discourage competition







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