Test your basic knowledge |

Marketing Mix

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Final customers don't recognize a brand at all—even though middlemen may use the brand name for identification and inventory control.






2. The process of finding small but profitable market segments and designing or finding products for them






3. Packaging that is used by companies to promote social and political causes.






4. Any information about an individual - product - or organization that's distributed to the public through the media and is not paid for or controlled by the seller






5. Adding value to products by having them where people want them






6. Giving a limited number of dealers the exclusive right to distribute the company's products in their territories






7. A brand that has exclusive protection for both its brand name and and its design






8. All the linked activities various organizations must perform to move goods and services from the source of raw materials to ultimate consumers






9. A long-lasting product that can be used and depreciated for many years






10. The management function that evaluates public attitudes - changes policies and procedures in response to the public's requests - and executes a program of action and information to earn public understanding and acceptance






11. Non branded products that usually sell at a sizable discount compared to national or private-label brands






12. People tell other people about products they've purchased.






13. The process of testing products among potential users






14. An item priced at or below cost to draw customers into a store






15. Relate to a persons level of income - education and employment






16. Products that don't carry the manufacturer's name but carry a distributor or retailer's name instead






17. Private companies that combine less-than carload or less-than truckload shipments from several different businesses and deliver them to their destinations; in international business - companies licensed by the U.S. Maritime Commission to handle expo






18. The strategy by which one or more dominant firms set the pricing practices that all competitors in an industry follow






19. Involve sales promotional arrangements between one or more retailers or manufacturers and combine their resources to do a promotion that creates additional sales for each partner






20. The area of logistics that involves bringing raw materials - packaging - other goods and services - and information from suppliers to producers






21. Grouping two or more products together and pricing them as a unit






22. A pricing strategy based on what all the other companies are doing






23. Directs heavy advertising and sales promotion efforts toward consumers






24. Items with unique characteristics that buyers are willing to expend considerable effort to obtain






25. A whole set of marketing intermediaries such as brokers - agents - wholesalers - and retailers - that join together to transport and store goods in their path from producers to consumers






26. A business established or operated under an authorization to sell or distribute a company's goods or services in a particular area






27. The want-satisfying ability - or value - that organizations add to goods or services by making them more useful or accessible to consumers than they were before. the six kinds are form - time - place - possession - information - and service






28. Pricing strategy that adds a predetermined percentage to the cost of products.






29. A theoretical model of what happens to sales and profits of a product class over time. The four stages are: introductory - growth - maturity - and decline






30. The use of multiple modes of transportation to complete a single - long-distance movement of freight






31. Distribution that puts products into as many retail outlets as possible






32. Products that give high immediate satisfaction but may hurt consumers in the long run.






33. People or businesses that move products between producers and final users






34. Adding value by providing fast - friendly service during and after the sale and by teaching customers how to best use products over time






35. Products is priced low to attract many customers and discourage competition






36. The act of identifying any person or organization with the potential to buy a product and compiling that information in an organized manner for future use






37. Used when a person needs little information about a product






38. A manager who helps direct the activities of a whole channel and tries to avoid or solve channel conflicts






39. Any activity that fulfills a human want or need and returns money to those who provide it






40. Manages the flow of finished products and information to business buyers and ultimately to consumers like you and me






41. Strategy in which a new product is priced high to make optimum profit while there is little competition






42. The producer uses advertising - personal selling - sales promotion - and all other promotional tools to convince wholesalers and retailers to stock and sell merchandise - pushing it through the distribution system to the stores






43. Without charge for delivery to and placing on board a carrier at a specified point; determines the point at which title for the shipment passes from vendor to purchaser






44. A way of analyzing the business to identify its Strengths - Weaknesses - Opportunities and Threats






45. The ingredients that go into a marketing program: product - price - place - and promotion






46. The combination of product lines offered by a manufacturer






47. Organizations that assist in moving goods and services from producers to businesses (B2B) and from businesses to consumers (B2C)






48. Businesses selling to consumers; Business-to-Consumer Market






49. Doing whatever is necessary to transfer ownership from one party to another - including providing credit - delivery - installation - etc.






50. Pricing goods and services at price points that make the product appear less expensive than it is.