Test your basic knowledge |

Marketing Mix

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Everything from paying customers to say positive things on the Internet (ex. Twitter) to setting up multilevel selling schemes whereby consumers get commissions for directing friends to specific Web sites






2. Private companies that combine less-than carload or less-than truckload shipments from several different businesses and deliver them to their destinations; in international business - companies licensed by the U.S. Maritime Commission to handle expo






3. Businesses selling to consumers; Business-to-Consumer Market






4. A manager who helps direct the activities of a whole channel and tries to avoid or solve channel conflicts






5. Manages the flow of finished products and information to business buyers and ultimately to consumers like you and me






6. Directs heavy advertising and sales promotion efforts toward consumers






7. Relatively inexpensive - frequently purchased items for which buyers exert minimal purchasing effort






8. The use of multiple modes of transportation to complete a single - long-distance movement of freight






9. Grouping two or more products together and pricing them as a unit






10. Involve sales promotional arrangements between one or more retailers or manufacturers and combine their resources to do a promotion that creates additional sales for each partner






11. A pricing policy whereby a firm charges a relatively low price for a product initially as a way to reach the mass market






12. Non branded products that usually sell at a sizable discount compared to national or private-label brands






13. Strategy in which a new product is priced high to make optimum profit while there is little competition






14. The process of finding small but profitable market segments and designing or finding products for them






15. A name - symbol - or other device identifying a product; it is officially registered with the U.S. government and its use is legally restricted to its owner






16. The producer uses advertising - personal selling - sales promotion - and all other promotional tools to convince wholesalers and retailers to stock and sell merchandise - pushing it through the distribution system to the stores






17. A brand that has exclusive protection for both its brand name and and its design






18. Intermediary/middlemen (wholesaler - retailer) involved in channels of distribution






19. Adding value to products by having them where people want them






20. The process used to determine profitability at various levels of sales






21. People tell other people about products they've purchased.






22. Doing whatever is necessary to transfer ownership from one party to another - including providing credit - delivery - installation - etc.






23. Organizations that assist in moving goods and services from producers to businesses (B2B) and from businesses to consumers (B2C)






24. People or businesses that move products between producers and final users






25. Distribution that sends products to only one retail outlet in a given geographic area






26. The management function that evaluates public attitudes - changes policies and procedures in response to the public's requests - and executes a program of action and information to earn public understanding and acceptance






27. The ingredients that go into a marketing program: product - price - place - and promotion






28. Products that give high immediate satisfaction but may hurt consumers in the long run.






29. A whole set of marketing intermediaries such as brokers - agents - wholesalers - and retailers - that join together to transport and store goods in their path from producers to consumers






30. Products that don't carry the manufacturer's name but carry a distributor or retailer's name instead






31. A group of products that are physically similar or are intended for a similar market






32. Costs that change according to the level or production






33. Relate to a persons level of income - education and employment






34. Advertisers pay to put their products into TV shows and movies where the audience will see them






35. Pricing goods and services at price points that make the product appear less expensive than it is.






36. The combination of product lines offered by a manufacturer






37. Adding value by providing fast - friendly service during and after the sale and by teaching customers how to best use products over time






38. The planning - implementing - and controlling of the physical flow of materials - final goods - and related information from points of origin to points of consumption to meet customer requirements at a profit.






39. Distribution that sends products to only a preferred group of retailers in an area






40. Extending an existing brand name to new forms - colors - sizes - ingredients - or flavors of an existing product category






41. Setting a high price when introducing a product that has little competition and will appeal to customers who like to be the first to have the latest products.






42. The want-satisfying ability - or value - that organizations add to goods or services by making them more useful or accessible to consumers than they were before. the six kinds are form - time - place - possession - information - and service






43. Packaging that is used by companies to promote social and political causes.






44. The route a product follows and the businesses involved in moving a product from the producer to the final consumer






45. All the individuals and organizations that want goods and services to use in producing other goods and services or to sell - rent - or supply goods to others






46. The area of logistics that involves bringing raw materials - packaging - other goods and services - and information from suppliers to producers






47. Dividing the market by age - education. and income level






48. Products is priced low to attract many customers and discourage competition






49. Pricing strategy that adds a predetermined percentage to the cost of products.






50. A marketing intermediary that sells to other organizations