Test your basic knowledge |

Marketing Mix

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Directs heavy advertising and sales promotion efforts toward consumers






2. Manages the flow of finished products and information to business buyers and ultimately to consumers like you and me






3. The management function that evaluates public attitudes - changes policies and procedures in response to the public's requests - and executes a program of action and information to earn public understanding and acceptance






4. Advertisers pay to put their products into TV shows and movies where the audience will see them






5. The want-satisfying ability - or value - that organizations add to goods or services by making them more useful or accessible to consumers than they were before. the six kinds are form - time - place - possession - information - and service






6. A pricing policy whereby a firm charges a relatively low price for a product initially as a way to reach the mass market






7. A facility designed to meet the needs of the owner. It may be based on size - temperature control - or refrigeration






8. The degree of brand loyalty in which a customer is aware that a brand exists and views the brand as an alternative purchase if their preferred brand is unavailable






9. A way of analyzing the business to identify its Strengths - Weaknesses - Opportunities and Threats






10. Adding value to products by having them where people want them






11. Distribution that puts products into as many retail outlets as possible






12. Packaging that is used by companies to promote social and political causes.






13. All the individuals and organizations that want goods and services to use in producing other goods and services or to sell - rent - or supply goods to others






14. An item priced at or below cost to draw customers into a store






15. A pricing strategy based on what all the other companies are doing






16. Involve sales promotional arrangements between one or more retailers or manufacturers and combine their resources to do a promotion that creates additional sales for each partner






17. A manager who helps direct the activities of a whole channel and tries to avoid or solve channel conflicts






18. Setting a high price when introducing a product that has little competition and will appeal to customers who like to be the first to have the latest products.






19. Product - price - place - and promotion; 4 P's of Marketing






20. The route a product follows and the businesses involved in moving a product from the producer to the final consumer






21. The face-to-face presentation and promotion of goods and services - including the salesperson's search for new prospects and follow-up service after the sale






22. A name - symbol - or other device identifying a product; it is officially registered with the U.S. government and its use is legally restricted to its owner






23. Relate to a persons level of income - education and employment






24. A brand that has exclusive protection for both its brand name and and its design






25. The strategy by which one or more dominant firms set the pricing practices that all competitors in an industry follow






26. A whole set of marketing intermediaries such as brokers - agents - wholesalers - and retailers - that join together to transport and store goods in their path from producers to consumers






27. Distribution that sends products to only one retail outlet in a given geographic area






28. Organizations that assist in moving goods and services from producers to businesses (B2B) and from businesses to consumers (B2C)






29. The ingredients that go into a marketing program: product - price - place - and promotion






30. Doing whatever is necessary to transfer ownership from one party to another - including providing credit - delivery - installation - etc.






31. A theoretical model of what happens to sales and profits of a product class over time. The four stages are: introductory - growth - maturity - and decline






32. Used when a person needs little information about a product






33. The use of multiple modes of transportation to complete a single - long-distance movement of freight






34. Pricing strategy that adds a predetermined percentage to the cost of products.






35. Marketing intermediaries who bring buyers and sellers together and assist in negotiating an exchange but don't take title of the goods






36. The process of testing products among potential users






37. Extending an existing brand name to new forms - colors - sizes - ingredients - or flavors of an existing product category






38. Everything from paying customers to say positive things on the Internet (ex. Twitter) to setting up multilevel selling schemes whereby consumers get commissions for directing friends to specific Web sites






39. People or businesses that move products between producers and final users






40. The combination of product lines offered by a manufacturer






41. A form of market coverage whereby only a small number of all available outlets are used to expose products






42. Without charge for delivery to and placing on board a carrier at a specified point; determines the point at which title for the shipment passes from vendor to purchaser






43. Pricing goods and services at price points that make the product appear less expensive than it is.






44. The process of finding small but profitable market segments and designing or finding products for them






45. A marketing intermediary that sells to other organizations






46. Final customers don't recognize a brand at all—even though middlemen may use the brand name for identification and inventory control.






47. Costs that change according to the level or production






48. Businesses selling to consumers; Business-to-Consumer Market






49. Intermediary/middlemen (wholesaler - retailer) involved in channels of distribution






50. The area of logistics that involves bringing raw materials - packaging - other goods and services - and information from suppliers to producers