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Marketing Mix

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The combination of product lines offered by a manufacturer






2. The combination of promotional tools an organization uses






3. Marketing intermediaries who bring buyers and sellers together and assist in negotiating an exchange but don't take title of the goods






4. The face-to-face presentation and promotion of goods and services - including the salesperson's search for new prospects and follow-up service after the sale






5. People or businesses that move products between producers and final users






6. A manager who helps direct the activities of a whole channel and tries to avoid or solve channel conflicts






7. Private companies that combine less-than carload or less-than truckload shipments from several different businesses and deliver them to their destinations; in international business - companies licensed by the U.S. Maritime Commission to handle expo






8. A pricing strategy based on what all the other companies are doing






9. Relatively inexpensive - frequently purchased items for which buyers exert minimal purchasing effort






10. People tell other people about products they've purchased.






11. The management function that evaluates public attitudes - changes policies and procedures in response to the public's requests - and executes a program of action and information to earn public understanding and acceptance






12. A name - symbol - or other device identifying a product; it is officially registered with the U.S. government and its use is legally restricted to its owner






13. All the linked activities various organizations must perform to move goods and services from the source of raw materials to ultimate consumers






14. Distribution that puts products into as many retail outlets as possible






15. An inventory management approach in which supplies arrive just when needed for production or resale






16. A philosophy that involves everyone in an organization in a continual effort to improve quality and achieve customer satisfaction






17. Setting a high price when introducing a product that has little competition and will appeal to customers who like to be the first to have the latest products.






18. The use of multiple modes of transportation to complete a single - long-distance movement of freight






19. Grouping two or more products together and pricing them as a unit






20. Distribution that sends products to only a preferred group of retailers in an area






21. The planning - implementing - and controlling of the physical flow of materials - final goods - and related information from points of origin to points of consumption to meet customer requirements at a profit.






22. The want-satisfying ability - or value - that organizations add to goods or services by making them more useful or accessible to consumers than they were before. the six kinds are form - time - place - possession - information - and service






23. Giving a limited number of dealers the exclusive right to distribute the company's products in their territories






24. All the individuals and organizations that want goods and services to use in producing other goods and services or to sell - rent - or supply goods to others






25. Non branded products that usually sell at a sizable discount compared to national or private-label brands






26. Dividing the market by age - education. and income level






27. Extending an existing brand name to new forms - colors - sizes - ingredients - or flavors of an existing product category






28. Manages the flow of finished products and information to business buyers and ultimately to consumers like you and me






29. Advertisers pay to put their products into TV shows and movies where the audience will see them






30. Used when a person needs little information about a product






31. Products is priced low to attract many customers and discourage competition






32. Directs heavy advertising and sales promotion efforts toward consumers






33. Any information about an individual - product - or organization that's distributed to the public through the media and is not paid for or controlled by the seller






34. The ingredients that go into a marketing program: product - price - place - and promotion






35. Involve sales promotional arrangements between one or more retailers or manufacturers and combine their resources to do a promotion that creates additional sales for each partner






36. Everything from paying customers to say positive things on the Internet (ex. Twitter) to setting up multilevel selling schemes whereby consumers get commissions for directing friends to specific Web sites






37. Products that don't carry the manufacturer's name but carry a distributor or retailer's name instead






38. Doing whatever is necessary to transfer ownership from one party to another - including providing credit - delivery - installation - etc.






39. A form of market coverage whereby only a small number of all available outlets are used to expose products






40. Pricing goods and services at price points that make the product appear less expensive than it is.






41. A whole set of marketing intermediaries such as brokers - agents - wholesalers - and retailers - that join together to transport and store goods in their path from producers to consumers






42. Items with unique characteristics that buyers are willing to expend considerable effort to obtain






43. A facility designed to meet the needs of the owner. It may be based on size - temperature control - or refrigeration






44. Organizations that assist in moving goods and services from producers to businesses (B2B) and from businesses to consumers (B2C)






45. The strategy by which one or more dominant firms set the pricing practices that all competitors in an industry follow






46. The area of logistics that involves bringing raw materials - packaging - other goods and services - and information from suppliers to producers






47. Distribution that sends products to only one retail outlet in a given geographic area






48. The degree of brand loyalty in which a customer is aware that a brand exists and views the brand as an alternative purchase if their preferred brand is unavailable






49. Product - price - place - and promotion; 4 P's of Marketing






50. The process of testing products among potential users







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