Test your basic knowledge |

Marketing Mix

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The combination of product lines offered by a manufacturer






2. Adding value by providing fast - friendly service during and after the sale and by teaching customers how to best use products over time






3. Organizations that assist in moving goods and services from producers to businesses (B2B) and from businesses to consumers (B2C)






4. A manager who helps direct the activities of a whole channel and tries to avoid or solve channel conflicts






5. Any information about an individual - product - or organization that's distributed to the public through the media and is not paid for or controlled by the seller






6. Distribution that sends products to only a preferred group of retailers in an area






7. A group of products that are physically similar or are intended for a similar market






8. A marketing intermediary that sells to other organizations






9. Intermediary/middlemen (wholesaler - retailer) involved in channels of distribution






10. The process used to determine profitability at various levels of sales






11. An item priced at or below cost to draw customers into a store






12. Items with unique characteristics that buyers are willing to expend considerable effort to obtain






13. Marketing intermediaries who bring buyers and sellers together and assist in negotiating an exchange but don't take title of the goods






14. Manages the flow of finished products and information to business buyers and ultimately to consumers like you and me






15. A philosophy that involves everyone in an organization in a continual effort to improve quality and achieve customer satisfaction






16. The combination of promotional tools an organization uses






17. Costs that change according to the level or production






18. Relate to a persons level of income - education and employment






19. All the individuals and organizations that want goods and services to use in producing other goods and services or to sell - rent - or supply goods to others






20. The use of multiple modes of transportation to complete a single - long-distance movement of freight






21. Directs heavy advertising and sales promotion efforts toward consumers






22. A pricing policy whereby a firm charges a relatively low price for a product initially as a way to reach the mass market






23. Any activity that fulfills a human want or need and returns money to those who provide it






24. The producer uses advertising - personal selling - sales promotion - and all other promotional tools to convince wholesalers and retailers to stock and sell merchandise - pushing it through the distribution system to the stores






25. The strategy by which one or more dominant firms set the pricing practices that all competitors in an industry follow






26. The planning - implementing - and controlling of the physical flow of materials - final goods - and related information from points of origin to points of consumption to meet customer requirements at a profit.






27. The act of identifying any person or organization with the potential to buy a product and compiling that information in an organized manner for future use






28. Involve sales promotional arrangements between one or more retailers or manufacturers and combine their resources to do a promotion that creates additional sales for each partner






29. Grouping two or more products together and pricing them as a unit






30. An inventory management approach in which supplies arrive just when needed for production or resale






31. Distribution that puts products into as many retail outlets as possible






32. The want-satisfying ability - or value - that organizations add to goods or services by making them more useful or accessible to consumers than they were before. the six kinds are form - time - place - possession - information - and service






33. Relatively inexpensive - frequently purchased items for which buyers exert minimal purchasing effort






34. A pricing strategy based on what all the other companies are doing






35. The process of testing products among potential users






36. The ingredients that go into a marketing program: product - price - place - and promotion






37. The process of finding small but profitable market segments and designing or finding products for them






38. A long-lasting product that can be used and depreciated for many years






39. The degree of brand loyalty in which a customer is aware that a brand exists and views the brand as an alternative purchase if their preferred brand is unavailable






40. Without charge for delivery to and placing on board a carrier at a specified point; determines the point at which title for the shipment passes from vendor to purchaser






41. Used when a person needs little information about a product






42. Extending an existing brand name to new forms - colors - sizes - ingredients - or flavors of an existing product category






43. The area of logistics that involves bringing raw materials - packaging - other goods and services - and information from suppliers to producers






44. A name - symbol - or other device identifying a product; it is officially registered with the U.S. government and its use is legally restricted to its owner






45. A facility designed to meet the needs of the owner. It may be based on size - temperature control - or refrigeration






46. Adding value to products by having them where people want them






47. A whole set of marketing intermediaries such as brokers - agents - wholesalers - and retailers - that join together to transport and store goods in their path from producers to consumers






48. A brand that has exclusive protection for both its brand name and and its design






49. A way of analyzing the business to identify its Strengths - Weaknesses - Opportunities and Threats






50. Businesses selling to consumers; Business-to-Consumer Market