Test your basic knowledge |

Marketing Mix

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A facility designed to meet the needs of the owner. It may be based on size - temperature control - or refrigeration






2. Relatively inexpensive - frequently purchased items for which buyers exert minimal purchasing effort






3. An item priced at or below cost to draw customers into a store






4. Doing whatever is necessary to transfer ownership from one party to another - including providing credit - delivery - installation - etc.






5. The process of testing products among potential users






6. A manager who helps direct the activities of a whole channel and tries to avoid or solve channel conflicts






7. Involve sales promotional arrangements between one or more retailers or manufacturers and combine their resources to do a promotion that creates additional sales for each partner






8. Directs heavy advertising and sales promotion efforts toward consumers






9. Products that give high immediate satisfaction but may hurt consumers in the long run.






10. The process used to determine profitability at various levels of sales






11. Used when a person needs little information about a product






12. The combination of promotional tools an organization uses






13. A business established or operated under an authorization to sell or distribute a company's goods or services in a particular area






14. A group of products that are physically similar or are intended for a similar market






15. A pricing strategy based on what all the other companies are doing






16. A philosophy that involves everyone in an organization in a continual effort to improve quality and achieve customer satisfaction






17. An inventory management approach in which supplies arrive just when needed for production or resale






18. Marketing intermediaries who bring buyers and sellers together and assist in negotiating an exchange but don't take title of the goods






19. The want-satisfying ability - or value - that organizations add to goods or services by making them more useful or accessible to consumers than they were before. the six kinds are form - time - place - possession - information - and service






20. Distribution that sends products to only a preferred group of retailers in an area






21. A long-lasting product that can be used and depreciated for many years






22. Product - price - place - and promotion; 4 P's of Marketing






23. Non branded products that usually sell at a sizable discount compared to national or private-label brands






24. Setting a high price when introducing a product that has little competition and will appeal to customers who like to be the first to have the latest products.






25. Strategy in which a new product is priced high to make optimum profit while there is little competition






26. The producer uses advertising - personal selling - sales promotion - and all other promotional tools to convince wholesalers and retailers to stock and sell merchandise - pushing it through the distribution system to the stores






27. The ingredients that go into a marketing program: product - price - place - and promotion






28. All the linked activities various organizations must perform to move goods and services from the source of raw materials to ultimate consumers






29. Grouping two or more products together and pricing them as a unit






30. A way of analyzing the business to identify its Strengths - Weaknesses - Opportunities and Threats






31. The degree of brand loyalty in which a customer is aware that a brand exists and views the brand as an alternative purchase if their preferred brand is unavailable






32. People or businesses that move products between producers and final users






33. Adding value by providing fast - friendly service during and after the sale and by teaching customers how to best use products over time






34. The use of multiple modes of transportation to complete a single - long-distance movement of freight






35. A name - symbol - or other device identifying a product; it is officially registered with the U.S. government and its use is legally restricted to its owner






36. Distribution that sends products to only one retail outlet in a given geographic area






37. The strategy by which one or more dominant firms set the pricing practices that all competitors in an industry follow






38. Giving a limited number of dealers the exclusive right to distribute the company's products in their territories






39. Pricing goods and services at price points that make the product appear less expensive than it is.






40. Without charge for delivery to and placing on board a carrier at a specified point; determines the point at which title for the shipment passes from vendor to purchaser






41. Adding value to products by having them where people want them






42. Dividing the market by age - education. and income level






43. Everything from paying customers to say positive things on the Internet (ex. Twitter) to setting up multilevel selling schemes whereby consumers get commissions for directing friends to specific Web sites






44. A theoretical model of what happens to sales and profits of a product class over time. The four stages are: introductory - growth - maturity - and decline






45. Organizations that assist in moving goods and services from producers to businesses (B2B) and from businesses to consumers (B2C)






46. People tell other people about products they've purchased.






47. The act of identifying any person or organization with the potential to buy a product and compiling that information in an organized manner for future use






48. Relate to a persons level of income - education and employment






49. The combination of product lines offered by a manufacturer






50. The route a product follows and the businesses involved in moving a product from the producer to the final consumer