Test your basic knowledge |

Marketing Mix

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Businesses selling to consumers; Business-to-Consumer Market






2. Used when a person needs little information about a product






3. The route a product follows and the businesses involved in moving a product from the producer to the final consumer






4. The management function that evaluates public attitudes - changes policies and procedures in response to the public's requests - and executes a program of action and information to earn public understanding and acceptance






5. Product - price - place - and promotion; 4 P's of Marketing






6. Manages the flow of finished products and information to business buyers and ultimately to consumers like you and me






7. Items with unique characteristics that buyers are willing to expend considerable effort to obtain






8. A manager who helps direct the activities of a whole channel and tries to avoid or solve channel conflicts






9. Products that don't carry the manufacturer's name but carry a distributor or retailer's name instead






10. The process of testing products among potential users






11. A brand that has exclusive protection for both its brand name and and its design






12. Organizations that assist in moving goods and services from producers to businesses (B2B) and from businesses to consumers (B2C)






13. The ingredients that go into a marketing program: product - price - place - and promotion






14. Pricing goods and services at price points that make the product appear less expensive than it is.






15. The face-to-face presentation and promotion of goods and services - including the salesperson's search for new prospects and follow-up service after the sale






16. The want-satisfying ability - or value - that organizations add to goods or services by making them more useful or accessible to consumers than they were before. the six kinds are form - time - place - possession - information - and service






17. A business established or operated under an authorization to sell or distribute a company's goods or services in a particular area






18. Distribution that sends products to only one retail outlet in a given geographic area






19. Pricing strategy that adds a predetermined percentage to the cost of products.






20. A marketing intermediary that sells to other organizations






21. People tell other people about products they've purchased.






22. Dividing the market by age - education. and income level






23. Involve sales promotional arrangements between one or more retailers or manufacturers and combine their resources to do a promotion that creates additional sales for each partner






24. Strategy in which a new product is priced high to make optimum profit while there is little competition






25. The process of finding small but profitable market segments and designing or finding products for them






26. Advertisers pay to put their products into TV shows and movies where the audience will see them






27. People or businesses that move products between producers and final users






28. The producer uses advertising - personal selling - sales promotion - and all other promotional tools to convince wholesalers and retailers to stock and sell merchandise - pushing it through the distribution system to the stores






29. Non branded products that usually sell at a sizable discount compared to national or private-label brands






30. An inventory management approach in which supplies arrive just when needed for production or resale






31. The area of logistics that involves bringing raw materials - packaging - other goods and services - and information from suppliers to producers






32. Doing whatever is necessary to transfer ownership from one party to another - including providing credit - delivery - installation - etc.






33. Relate to a persons level of income - education and employment






34. The use of multiple modes of transportation to complete a single - long-distance movement of freight






35. The combination of product lines offered by a manufacturer






36. A pricing policy whereby a firm charges a relatively low price for a product initially as a way to reach the mass market






37. A long-lasting product that can be used and depreciated for many years






38. The strategy by which one or more dominant firms set the pricing practices that all competitors in an industry follow






39. The process used to determine profitability at various levels of sales






40. Extending an existing brand name to new forms - colors - sizes - ingredients - or flavors of an existing product category






41. Grouping two or more products together and pricing them as a unit






42. A whole set of marketing intermediaries such as brokers - agents - wholesalers - and retailers - that join together to transport and store goods in their path from producers to consumers






43. Any information about an individual - product - or organization that's distributed to the public through the media and is not paid for or controlled by the seller






44. The degree of brand loyalty in which a customer is aware that a brand exists and views the brand as an alternative purchase if their preferred brand is unavailable






45. Giving a limited number of dealers the exclusive right to distribute the company's products in their territories






46. Costs that change according to the level or production






47. Products is priced low to attract many customers and discourage competition






48. Setting a high price when introducing a product that has little competition and will appeal to customers who like to be the first to have the latest products.






49. A name - symbol - or other device identifying a product; it is officially registered with the U.S. government and its use is legally restricted to its owner






50. A pricing strategy based on what all the other companies are doing