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Marketing Mix

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Adding value by providing fast - friendly service during and after the sale and by teaching customers how to best use products over time






2. Dividing the market by age - education. and income level






3. Distribution that puts products into as many retail outlets as possible






4. All the linked activities various organizations must perform to move goods and services from the source of raw materials to ultimate consumers






5. The route a product follows and the businesses involved in moving a product from the producer to the final consumer






6. A name - symbol - or other device identifying a product; it is officially registered with the U.S. government and its use is legally restricted to its owner






7. A long-lasting product that can be used and depreciated for many years






8. A pricing policy whereby a firm charges a relatively low price for a product initially as a way to reach the mass market






9. Items with unique characteristics that buyers are willing to expend considerable effort to obtain






10. The degree of brand loyalty in which a customer is aware that a brand exists and views the brand as an alternative purchase if their preferred brand is unavailable






11. A philosophy that involves everyone in an organization in a continual effort to improve quality and achieve customer satisfaction






12. A manager who helps direct the activities of a whole channel and tries to avoid or solve channel conflicts






13. Costs that change according to the level or production






14. The combination of product lines offered by a manufacturer






15. Marketing intermediaries who bring buyers and sellers together and assist in negotiating an exchange but don't take title of the goods






16. Organizations that assist in moving goods and services from producers to businesses (B2B) and from businesses to consumers (B2C)






17. A way of analyzing the business to identify its Strengths - Weaknesses - Opportunities and Threats






18. Private companies that combine less-than carload or less-than truckload shipments from several different businesses and deliver them to their destinations; in international business - companies licensed by the U.S. Maritime Commission to handle expo






19. Giving a limited number of dealers the exclusive right to distribute the company's products in their territories






20. Used when a person needs little information about a product






21. Products is priced low to attract many customers and discourage competition






22. Final customers don't recognize a brand at all—even though middlemen may use the brand name for identification and inventory control.






23. The use of multiple modes of transportation to complete a single - long-distance movement of freight






24. Non branded products that usually sell at a sizable discount compared to national or private-label brands






25. The want-satisfying ability - or value - that organizations add to goods or services by making them more useful or accessible to consumers than they were before. the six kinds are form - time - place - possession - information - and service






26. A group of products that are physically similar or are intended for a similar market






27. An item priced at or below cost to draw customers into a store






28. Extending an existing brand name to new forms - colors - sizes - ingredients - or flavors of an existing product category






29. People tell other people about products they've purchased.






30. A business established or operated under an authorization to sell or distribute a company's goods or services in a particular area






31. Manages the flow of finished products and information to business buyers and ultimately to consumers like you and me






32. Strategy in which a new product is priced high to make optimum profit while there is little competition






33. Without charge for delivery to and placing on board a carrier at a specified point; determines the point at which title for the shipment passes from vendor to purchaser






34. A marketing intermediary that sells to other organizations






35. Products that don't carry the manufacturer's name but carry a distributor or retailer's name instead






36. Any information about an individual - product - or organization that's distributed to the public through the media and is not paid for or controlled by the seller






37. Distribution that sends products to only one retail outlet in a given geographic area






38. Setting a high price when introducing a product that has little competition and will appeal to customers who like to be the first to have the latest products.






39. A pricing strategy based on what all the other companies are doing






40. Directs heavy advertising and sales promotion efforts toward consumers






41. Products that give high immediate satisfaction but may hurt consumers in the long run.






42. Relatively inexpensive - frequently purchased items for which buyers exert minimal purchasing effort






43. People or businesses that move products between producers and final users






44. The area of logistics that involves bringing raw materials - packaging - other goods and services - and information from suppliers to producers






45. Businesses selling to consumers; Business-to-Consumer Market






46. The ingredients that go into a marketing program: product - price - place - and promotion






47. A theoretical model of what happens to sales and profits of a product class over time. The four stages are: introductory - growth - maturity - and decline






48. The face-to-face presentation and promotion of goods and services - including the salesperson's search for new prospects and follow-up service after the sale






49. Grouping two or more products together and pricing them as a unit






50. Adding value to products by having them where people want them







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