Test your basic knowledge |

Marketing Mix

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A way of analyzing the business to identify its Strengths - Weaknesses - Opportunities and Threats






2. Adding value by providing fast - friendly service during and after the sale and by teaching customers how to best use products over time






3. Products is priced low to attract many customers and discourage competition






4. Any activity that fulfills a human want or need and returns money to those who provide it






5. The combination of promotional tools an organization uses






6. Private companies that combine less-than carload or less-than truckload shipments from several different businesses and deliver them to their destinations; in international business - companies licensed by the U.S. Maritime Commission to handle expo






7. The management function that evaluates public attitudes - changes policies and procedures in response to the public's requests - and executes a program of action and information to earn public understanding and acceptance






8. Non branded products that usually sell at a sizable discount compared to national or private-label brands






9. Directs heavy advertising and sales promotion efforts toward consumers






10. A brand that has exclusive protection for both its brand name and and its design






11. Manages the flow of finished products and information to business buyers and ultimately to consumers like you and me






12. A theoretical model of what happens to sales and profits of a product class over time. The four stages are: introductory - growth - maturity - and decline






13. The act of identifying any person or organization with the potential to buy a product and compiling that information in an organized manner for future use






14. Grouping two or more products together and pricing them as a unit






15. A whole set of marketing intermediaries such as brokers - agents - wholesalers - and retailers - that join together to transport and store goods in their path from producers to consumers






16. Organizations that assist in moving goods and services from producers to businesses (B2B) and from businesses to consumers (B2C)






17. Adding value to products by having them where people want them






18. Relate to a persons level of income - education and employment






19. An item priced at or below cost to draw customers into a store






20. People tell other people about products they've purchased.






21. Everything from paying customers to say positive things on the Internet (ex. Twitter) to setting up multilevel selling schemes whereby consumers get commissions for directing friends to specific Web sites






22. The combination of product lines offered by a manufacturer






23. The process used to determine profitability at various levels of sales






24. A marketing intermediary that sells to other organizations






25. Distribution that sends products to only one retail outlet in a given geographic area






26. Businesses selling to consumers; Business-to-Consumer Market






27. A long-lasting product that can be used and depreciated for many years






28. A name - symbol - or other device identifying a product; it is officially registered with the U.S. government and its use is legally restricted to its owner






29. The producer uses advertising - personal selling - sales promotion - and all other promotional tools to convince wholesalers and retailers to stock and sell merchandise - pushing it through the distribution system to the stores






30. A philosophy that involves everyone in an organization in a continual effort to improve quality and achieve customer satisfaction






31. The ingredients that go into a marketing program: product - price - place - and promotion






32. A manager who helps direct the activities of a whole channel and tries to avoid or solve channel conflicts






33. Product - price - place - and promotion; 4 P's of Marketing






34. Packaging that is used by companies to promote social and political causes.






35. All the linked activities various organizations must perform to move goods and services from the source of raw materials to ultimate consumers






36. Items with unique characteristics that buyers are willing to expend considerable effort to obtain






37. Giving a limited number of dealers the exclusive right to distribute the company's products in their territories






38. The strategy by which one or more dominant firms set the pricing practices that all competitors in an industry follow






39. Involve sales promotional arrangements between one or more retailers or manufacturers and combine their resources to do a promotion that creates additional sales for each partner






40. Any information about an individual - product - or organization that's distributed to the public through the media and is not paid for or controlled by the seller






41. The want-satisfying ability - or value - that organizations add to goods or services by making them more useful or accessible to consumers than they were before. the six kinds are form - time - place - possession - information - and service






42. Final customers don't recognize a brand at all—even though middlemen may use the brand name for identification and inventory control.






43. A group of products that are physically similar or are intended for a similar market






44. Distribution that sends products to only a preferred group of retailers in an area






45. The route a product follows and the businesses involved in moving a product from the producer to the final consumer






46. A pricing strategy based on what all the other companies are doing






47. Strategy in which a new product is priced high to make optimum profit while there is little competition






48. Costs that change according to the level or production






49. Relatively inexpensive - frequently purchased items for which buyers exert minimal purchasing effort






50. Doing whatever is necessary to transfer ownership from one party to another - including providing credit - delivery - installation - etc.