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Marketing Skills Exam

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The owner of Furry Friends pet store holds weekly informal meetings to keep employees aware of new products in the store. How are the pet shop employees getting product information?






2. What is a special price discount that is given as an incentive to wholesalers and retailers?






3. What is the transportation system with the best safety record?






4. What should the salesperson do when a customer is having difficulty making a buying decision?






5. The Baker and Roberti 29 Flavors ice cream company sells its ice cream and frozen yogurt only in its company-owned retail stores. What is this particular kind of distribution called?






6. What is the source of direction for the company in horizontally organized companies






7. What is the checking method that is susceptible to errors if receivers do not physically count the total number of items in shipment?






8. Ordering staple goods from a familiar vendor is what type of purchasing situation?






9. River Tam owns and operate River Tam's Textiles Which manufactures fabric used by furniture makers for covering sofas and chairs. River Tam's business is too small to afford its own sales force. What is the distribution channel that River Tam would m






10. What is the easiest and most effective method of suggestion selling?






11. Who are those who assign work duties and supervise employees?






12. The business often has the least control over which type of promotion?






13. The business often has the least control over which type of promotion?






14. lettuce farmer in California sends a carload of produce east to Ohio on Monday night. On Tuesday morning - the farmer finds a buyer for the lettuce in Albuquerque - New Mexico. What railroad service can be use to arrange for the lettuce to go to New






15. A customer in a computer store tells the salesperson - 'I cant buy this software program. I dont understand the directions.' The salesperson's reply is - 'Let's read over the directions together. What is the first direction you find confusing?' What






16. As Inara opened a new box of tissue - she noticed a card inside listing prizes she could win if she wrote her name and address on a pice of paper and mailed it to the tissue manufacturer - who would pull 10000 names of winners out of an enormous coll






17. The owner of Furry Friends pet store holds weekly informal meetings to keep employees aware of new products in the store. How are the pet shop employees getting product information?






18. A mortgage broker arranges for a lending institution (such as a bank or savings and loan association) to provide a mortgage for a consumer of business. In this case - What is the channel for distribution of services?






19. What is a typical cash register arrangement?






20. What is the purpose of an illustration in an ad?






21. The Frisinas take a vacation every spring. Working with a travel agent to gather info. about possible destinations - they have planned and taken trips to resort locations throughout the U.S. What type 0f decision making will the Frisinas use to selec






22. On what figure are all other sales projection figures in a merchandise plan based?






23. What do many store use to mark the price on a dress or suit?






24. Dana needed to stock up on office supplies. She bought three packages of multi-colored file folders at $4.25 per package - six boses of felt-tip markers at $3.68 per box - and two staplers at $6.19 apiece. Assuming a tax rate of 6 percent - What was






25. What industry was adversely affected by price wars?






26. The sales close that should be used infrequently because it can be viewed by the customer as a pressure tactic is the...






27. How should a salesperson greet a customer in Japan?






28. What is the transportation system with the best safety record?






29. Who are those who assign work duties and supervise employees?






30. A visual merchandising specialist is creating a display for a new walking shoe. The shoe store owner wants to emphasize the comfort and freedom of movement the shoes give the wearer. To created this effect - the visual merchandising specialist should






31. Ordering staple goods from a familiar vendor is what type of purchasing situation?






32. A company's commitment to maintaining a good health and benefits package for its workers will directly affect its






33. In which situation is using the latest jargon acceptable?






34. According to Marketing Essentials - how does a customer feel when you ask several questions in a row?






35. What is electronic data interchange used for?






36. Dana needed to stock up on office supplies. She bought three packages of multi-colored file folders at $4.25 per package - six boses of felt-tip markers at $3.68 per box - and two staplers at $6.19 apiece. Assuming a tax rate of 6 percent - What was






37. Brigette works for Rising Bakery Company. She manages the bakery's inventory at 25 supermarkets by refilling stock and maintaining the stores' Rising Bakery displays. What is Brigette?






38. During what stage of selling should you educate a customer about the special care or special instructions an item requires?






39. What is the one visual merchandising element that influences customer behavior more directly than any other?

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40. In ads - What are line of force?






41. Which printed media is found in 98 percent of American homes?






42. What is the most temporary of the psychological pricing techniques?






43. What industry was adversely affected by price wars?






44. What is the most likely distribution channel for manufacturer of laundry products - candy - and flowers desined for consumers use?






45. Anna sells upscale casual wear at Northeastern Adventures. Just before she writes up a customer's order - Anna shows the customer the store's newest merchandise - particularly those items that coordinate with the customer's purchases. What method is






46. Price x Quantity Sold = what?






47. What is loss-leader pricing a part of?






48. What is the name f a legal contract between a buyer and a supplier that lists the characteristics - price - and shipping instructions of the items the supplier will provide?






49. What is the most temporary of the psychological pricing techniques?






50. The Baker and Roberti 29 Flavors ice cream company sells its ice cream and frozen yogurt only in its company-owned retail stores. What is this particular kind of distribution called?






Can you answer 50 questions in 15 minutes?



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