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Test your basic knowledge |
Marketing Skills Exam
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What type of transportation accounts for the smallest percentage of total ton-miles of freight shipped?
Offering related merchandise
Blind check method
Air
Now - free - new
2. Sometimes a home owner who wishes to sell his or her house will but a home warranty. This means that the buyer of the house will not have to pay for particular house repairs that become necessary during the first year after the house is sold. In this
Manufacturer hires agent who represents him or her in selling to industrial user
Related merchandise dislpay
Seasonal discount
Extended product feature
3. Brigette works for Rising Bakery Company. She manages the bakery's inventory at 25 supermarkets by refilling stock and maintaining the stores' Rising Bakery displays. What is Brigette?
Purchase order
Rack jobber
To transact purchase orders between businesses
Question
4. Claire check merchandise shipments for a large electronics store. Recently - a shipment containing a variety of computer monitors and disk drivers arrived at the store later than expected and without an invoice. The salespeople needed the merchandise
Cross-examined
Blind check method
Cold canvassing
Purchase order
5. According to Marketing Essentials - how does a customer feel when you ask several questions in a row?
Research service
Blind check method
The salesperson's prior relationship with the customer
Cross-examined
6. In what product lifecycle state is a product in when a product in when a product's marketers are looking for new market segments?
Maturity
Newspaper
Limited
Incentives
7. In which situation is using the latest jargon acceptable?
UPC code
It always identifies the name of the business of individual that paid for it
Newspaper
Beds and dressers to hotel managers
8. Brigette works for Rising Bakery Company. She manages the bakery's inventory at 25 supermarkets by refilling stock and maintaining the stores' Rising Bakery displays. What is Brigette?
Manufacturer hires agent who represents him or her in selling to industrial user
$50.04
The width of the store's aisles
Rack jobber
9. What should the salesperson do when a customer is having difficulty making a buying decision?
Question
Formal training
Promotional
Stop showing additional merchandise
10. What is the most likely distribution channel for manufacturer of laundry products - candy - and flowers desined for consumers use?
Pipeline
Newspapers circulation is documented and verifiable
Manufacturer to wholesaler to retailer to consumer
The home scanner industry
11. According to the text - What is one of the most important consideration in direct mail advertising?
Discount pricing
The accuracy of the mailing list
Sales promotion
Research service
12. In ads - What are line of force?
Realistic
Encourage the customer to make a purchase
Illustration sight lines lead the reader to the copy
Related merchandise dislpay
13. As the chief financial officer of NewVillage Bookstores - Incorporated - Buffy monitors the company's financial status. She also meets with other company officers to decide the direction the company will take to meet customer needs and increase profi
Top Management
Proportion
Extended product feature
During the preapproach
14. Petite Boutique buys its blouses from Too Sweet blouse manufacturers. Too Sweet offers a 12 percent discounts on orders of $3000 or more. Petite Boutique ordered $4 -200 worth of merchandise and insistred on terms of 4/10 net 30. If the store takes a
Consumers will buy only a limited amount of a product no matter how low its price
Shake hands firmly and bow
$3 -548.16
Limited
15. What is loss-leader pricing a part of?
Psychological pricing
The salesperson's prior relationship with the customer
Cross-examined
Manufacturer to wholesaler to retailer to consumer
16. Which printed media is found in 98 percent of American homes?
Directory
Determine what percentage of the retail price is equal to cost
Offering related merchandise
It always identifies the name of the business of individual that paid for it
17. The owner of Furry Friends pet store holds weekly informal meetings to keep employees aware of new products in the store. How are the pet shop employees getting product information?
Newspapers circulation is documented and verifiable
$50.04
Formal training
Realistic
18. 'My spouse and I would love to take this trip to Hawaii that you've described - but we have to repaint our house and we really should replace out refrigerator.' What us such an objection based on?
Departure
Determine what percentage of the retail price is equal to cost
Blind check method
Need
19. What is the purpose of an illustration in an ad?
Straight-rebury
Encourage the customer to make a purchase
Water
Purchase order
20. The Frisinas take a vacation every spring. Working with a travel agent to gather info. about possible destinations - they have planned and taken trips to resort locations throughout the U.S. What type 0f decision making will the Frisinas use to selec
$58.83
Consumers will buy only a limited amount of a product no matter how low its price
Blind check method
Limited
21. Determine the maintained markup percentage for a refrigerator that costs an retailer $365 to stock and that sells for $690; the store wants to mark down the refrigerator 30 percent.
The home scanner industry
24 percent
Manufacturer hires agent who represents him or her in selling to industrial user
Cost and expense analysis
22. A visual merchandising specialist is creating a display for a new walking shoe. The shoe store owner wants to emphasize the comfort and freedom of movement the shoes give the wearer. To created this effect - the visual merchandising specialist should
Curved
Ignore the interruption
Question
Manufacturer to wholesaler to retailer to consumer
23. Frank owns a gardening service. Every few months - he leaves flyers detailing his services on the doorsteps of houses in local neighborhoods. What method is Frank using to find new customers?
Limited
The home scanner industry
Cold canvassing
Cross-examined
24. Jayne works in the mens clothing department of a large department store. Yesterday - he noticed a customer inspecting an elegant suit. Approaching the customer - Jayne said - 'Good morning - Mr. Phelps. May I put that suit in a dressing room for you?
Greeting approach
Determining needs
Top Management
Air
25. A salesperson says to a customer - 'I've has many customers express the same concern you've just stated.' What step of the basic strategy for handling objections does the preceding comment exemplify?
Acknowledge
Rack jobber
Newspaper
Straight-rebury
26. Businesses that advertise in newspapers can target their ads to people wit particular interests or to those living in a particular region. Why can businesses do this targeting?
Supervisors
Standing room only close
Newspapers circulation is documented and verifiable
Curved
27. What is the law which prohibits companies from engaging in price fixing?
Realistic
Sherman Antitrust Act
Directory
Cross-examined
28. What is electronic data interchange used for?
Familiar saying with a twist
To transact purchase orders between businesses
Manufacturer to wholesaler to retailer to consumer
Psychological pricing
29. The Baker and Roberti 29 Flavors ice cream company sells its ice cream and frozen yogurt only in its company-owned retail stores. What is this particular kind of distribution called?
Integrated
Determine what percentage of the retail price is equal to cost
Now - free - new
Proportion
30. What should you do when a customer interrupts you with a question while you are making change?
Ignore the interruption
Acknowledge
Curved
Manufacturer hires agent who represents him or her in selling to industrial user
31. What do many store use to mark the price on a dress or suit?
Cost and expense analysis
UPC code
Planned sales
Diversion-in-transit
32. As the chief financial officer of NewVillage Bookstores - Incorporated - Buffy monitors the company's financial status. She also meets with other company officers to decide the direction the company will take to meet customer needs and increase profi
Top Management
Cost and expense analysis
Cold canvassing
$50.04
33. In an advertising agency - some people study demographic data in order to determine the type of message that will appeal to a particular market segment. In what department do such agency employees usually work?
Research service
Greeting approach
Proportion
Need
34. lettuce farmer in California sends a carload of produce east to Ohio on Monday night. On Tuesday morning - the farmer finds a buyer for the lettuce in Albuquerque - New Mexico. What railroad service can be use to arrange for the lettuce to go to New
Maturity
Cross-examined
Diversion-in-transit
$50.04
35. What is the least expensive means of product transportation?
Water
The salesperson's prior relationship with the customer
Indirect
Cold canvassing
36. What is one characteristic of advertising?
Sales revenue
Direct check
It always identifies the name of the business of individual that paid for it
Incentives
37. A company's commitment to maintaining a good health and benefits package for its workers will directly affect its
Direct check
Employee relations
The home scanner industry
Beds and dressers to hotel managers
38. What is the transportation system with the best safety record?
Psychological pricing
The customers
Pipeline
Stock shortage
39. What is the most likely distribution channel for manufacturer of laundry products - candy - and flowers desined for consumers use?
Stock shortage
Sales revenue
Determine what percentage of the retail price is equal to cost
Manufacturer to wholesaler to retailer to consumer
40. What is the name f a legal contract between a buyer and a supplier that lists the characteristics - price - and shipping instructions of the items the supplier will provide?
Ignore the interruption
Psychological pricing
Rack jobber
Purchase order
41. As Inara opened a new box of tissue - she noticed a card inside listing prizes she could win if she wrote her name and address on a pice of paper and mailed it to the tissue manufacturer - who would pull 10000 names of winners out of an enormous coll
UPC code
Incentives
Ignore the interruption
The salesperson's prior relationship with the customer
42. What type of transportation accounts for the smallest percentage of total ton-miles of freight shipped?
Blind check method
Air
Psychological pricing
The customers
43. What is the difference between recorded sales and inventory based on a physical count?
Shake hands firmly and bow
Promotional
Stock shortage
Top Management
44. In which step of the sale should you learn what the retail customer is looking for in a good or service?
$13.50
$58.83
Determining needs
$50.04
45. The Baker and Roberti 29 Flavors ice cream company sells its ice cream and frozen yogurt only in its company-owned retail stores. What is this particular kind of distribution called?
The width of the store's aisles
Integrated
Creativity
Extended product feature
46. What is the difference between recorded sales and inventory based on a physical count?
Proportion
Formal training
Sherman Antitrust Act
Stock shortage
47. What is a special price discount that is given as an incentive to wholesalers and retailers?
Air
Directory
It always identifies the name of the business of individual that paid for it
Buying allowance
48. The Frisinas take a vacation every spring. Working with a travel agent to gather info. about possible destinations - they have planned and taken trips to resort locations throughout the U.S. What type 0f decision making will the Frisinas use to selec
Limited
Maturity
Realistic
Discount pricing
49. In an advertising agency - some people study demographic data in order to determine the type of message that will appeal to a particular market segment. In what department do such agency employees usually work?
Coins in front - bills in back - $2 bills places under $1 bills
$13.50
2
Research service
50. A stationary and gift store has a sale on July 5th of all small American flags and of red - white - and blue paper goods. Customers are given 50 percent off the price of the goods. What is this an example of?
Seasonal discount
$58.83
Offering related merchandise
Now - free - new