Test your basic knowledge |

Marketing Skills Exam

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Claire check merchandise shipments for a large electronics store. Recently - a shipment containing a variety of computer monitors and disk drivers arrived at the store later than expected and without an invoice. The salespeople needed the merchandise






2. Brigette works for Rising Bakery Company. She manages the bakery's inventory at 25 supermarkets by refilling stock and maintaining the stores' Rising Bakery displays. What is Brigette?






3. What is the checking method that is susceptible to errors if receivers do not physically count the total number of items in shipment?






4. A mortgage broker arranges for a lending institution (such as a bank or savings and loan association) to provide a mortgage for a consumer of business. In this case - What is the channel for distribution of services?






5. What is loss-leader pricing a part of?






6. In business-to-business selling - What is the key factor in determining the kinds of preapproach activities a salesperson should do?

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7. Claire check merchandise shipments for a large electronics store. Recently - a shipment containing a variety of computer monitors and disk drivers arrived at the store later than expected and without an invoice. The salespeople needed the merchandise






8. In business-to-business selling - What is the key factor in determining the kinds of preapproach activities a salesperson should do?

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9. Employee morale is very low at the I Was Frames art supplies company. Employees are unhappy because vacant management positions are always filled by people from outside the company. Turnover at the production and supervisory levels is high. What do e






10. The Baker and Roberti 29 Flavors ice cream company sells its ice cream and frozen yogurt only in its company-owned retail stores. What is this particular kind of distribution called?






11. What is the most likely distribution channel for manufacturer of laundry products - candy - and flowers desined for consumers use?






12. According to the text - What is one of the most important consideration in direct mail advertising?






13. What is the purpose of an illustration in an ad?






14. What is the source of direction for the company in horizontally organized companies






15. What is a typical cash register arrangement?






16. A stationary and gift store has a sale on July 5th of all small American flags and of red - white - and blue paper goods. Customers are given 50 percent off the price of the goods. What is this an example of?






17. Pet World wants to reduce its planned reductions by 7 percent from last year's figure of $850. Therefore - what would be Pet World's planned reduction amount for this year?






18. Petite Boutique buys its blouses from Too Sweet blouse manufacturers. Too Sweet offers a 12 percent discounts on orders of $3000 or more. Petite Boutique ordered $4 -200 worth of merchandise and insistred on terms of 4/10 net 30. If the store takes a






19. What is the most temporary of the psychological pricing techniques?






20. What type of transportation accounts for the smallest percentage of total ton-miles of freight shipped?






21. Ordering staple goods from a familiar vendor is what type of purchasing situation?






22. On what figure are all other sales projection figures in a merchandise plan based?






23. What is the difference between recorded sales and inventory based on a physical count?






24. What does the law of diminishing marginal utility state?






25. Businesses that advertise in newspapers can target their ads to people wit particular interests or to those living in a particular region. Why can businesses do this targeting?






26. How does most price planning begin?






27. What should the salesperson do when a customer is having difficulty making a buying decision?






28. What is the easiest and most effective method of suggestion selling?






29. Frank owns a gardening service. Every few months - he leaves flyers detailing his services on the doorsteps of houses in local neighborhoods. What method is Frank using to find new customers?






30. Something's Cooking sells a variety of cooking and serving utensils. Each November the promotion staff creates an elaborate display of all he utensils and cooking pans a cook could possibly need to cook a big Thanksgiving meal. What type of display w






31. A visual merchandising specialist is creating a display for a new walking shoe. The shoe store owner wants to emphasize the comfort and freedom of movement the shoes give the wearer. To created this effect - the visual merchandising specialist should






32. What is the law which prohibits companies from engaging in price fixing?






33. In which step of the sale should you learn what the retail customer is looking for in a good or service?






34. What type of transportation is convenient and helps reduce both packaging and inventory costs?






35. What is the first step in the procedure for determining an item's retail price when we know the item's cost and the customary markup on retail?






36. In which situation is using the latest jargon acceptable?






37. What type of transportation accounts for the smallest percentage of total ton-miles of freight shipped?






38. The sales close that should be used infrequently because it can be viewed by the customer as a pressure tactic is the...






39. A music store's display of compact discs by a popular country-western singer was unsuccessful. Huge posters of the singer completely overshadowed the CDs. Once the display was removed - sales of the CDs improved. What is the artistic element that mos






40. When used in headlines - what words attract most readers' attention?






41. Something's Cooking sells a variety of cooking and serving utensils. Each November the promotion staff creates an elaborate display of all he utensils and cooking pans a cook could possibly need to cook a big Thanksgiving meal. What type of display w






42. Score Sporting Goods store always has a display with mannequins engaged in season-appropriate sports. The store uses many props to make customers feel as if they could almost join the fun going on in the displays. How would you describe the settings






43. Pet World wants to reduce its planned reductions by 7 percent from last year's figure of $850. Therefore - what would be Pet World's planned reduction amount for this year?






44. Who are those who assign work duties and supervise employees?






45. lettuce farmer in California sends a carload of produce east to Ohio on Monday night. On Tuesday morning - the farmer finds a buyer for the lettuce in Albuquerque - New Mexico. What railroad service can be use to arrange for the lettuce to go to New






46. The Frisinas take a vacation every spring. Working with a travel agent to gather info. about possible destinations - they have planned and taken trips to resort locations throughout the U.S. What type 0f decision making will the Frisinas use to selec






47. What is a special price discount that is given as an incentive to wholesalers and retailers?






48. The Frisinas take a vacation every spring. Working with a travel agent to gather info. about possible destinations - they have planned and taken trips to resort locations throughout the U.S. What type 0f decision making will the Frisinas use to selec






49. A company's commitment to maintaining a good health and benefits package for its workers will directly affect its






50. What is one characteristic of advertising?