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Test your basic knowledge |
Marketing Skills Exam
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What is the easiest and most effective method of suggestion selling?
Offering related merchandise
Coins in front - bills in back - $2 bills places under $1 bills
Diversion-in-transit
Need
2. What is the purpose of an illustration in an ad?
Encourage the customer to make a purchase
Formal training
Extended product feature
Cold canvassing
3. Sometimes a home owner who wishes to sell his or her house will but a home warranty. This means that the buyer of the house will not have to pay for particular house repairs that become necessary during the first year after the house is sold. In this
Familiar saying with a twist
By placing the money on the cash drawer ledge
Extended product feature
The salesperson's prior relationship with the customer
4. The sales close that should be used infrequently because it can be viewed by the customer as a pressure tactic is the...
Supervisors
Standing room only close
Blind check method
Top Management
5. What should the salesperson do when a customer is having difficulty making a buying decision?
Familiar saying with a twist
Sales revenue
Stop showing additional merchandise
24 percent
6. What is a special price discount that is given as an incentive to wholesalers and retailers?
Top Management
Buying allowance
Extended product feature
$50.04
7. What should the salesperson do when a customer is having difficulty making a buying decision?
Stop showing additional merchandise
Pipeline
Question
Discount pricing
8. Materials requirement planning is part of what overall business activity?
$50.04
Diversion-in-transit
Greeting approach
Production planning
9. Materials requirement planning is part of what overall business activity?
Consumers will buy only a limited amount of a product no matter how low its price
Pipeline
Production planning
Departure
10. Petite Boutique buys its blouses from Too Sweet blouse manufacturers. Too Sweet offers a 12 percent discounts on orders of $3000 or more. Petite Boutique ordered $4 -200 worth of merchandise and insistred on terms of 4/10 net 30. If the store takes a
$3 -548.16
Familiar saying with a twist
Publicity
Formal training
11. What type of transportation accounts for the smallest percentage of total ton-miles of freight shipped?
Creativity
Air
Stock shortage
Purchase order
12. What is the most likely distribution channel for manufacturer of laundry products - candy - and flowers desined for consumers use?
Manufacturer to wholesaler to retailer to consumer
By placing the money on the cash drawer ledge
2
Realistic
13. Ordering staple goods from a familiar vendor is what type of purchasing situation?
Top Management
Now - free - new
Straight-rebury
Encourage the customer to make a purchase
14. Employee morale is very low at the I Was Frames art supplies company. Employees are unhappy because vacant management positions are always filled by people from outside the company. Turnover at the production and supervisory levels is high. What do e
Now - free - new
Stop showing additional merchandise
Loyalty
Air
15. A music store's display of compact discs by a popular country-western singer was unsuccessful. Huge posters of the singer completely overshadowed the CDs. Once the display was removed - sales of the CDs improved. What is the artistic element that mos
Psychological pricing
Rack jobber
Trucking
Proportion
16. What is the contract term 3/10 net 30 extra 60 an example of?
Promotional
Discount pricing
Beds and dressers to hotel managers
Three
17. In what product lifecycle state is a product in when a product in when a product's marketers are looking for new market segments?
Pipeline
Research service
Departure
Maturity
18. How can you - as a salesperson - best avoid disagreements with a customer about the amount of money the customer gave you as payment?
Encourage the customer to make a purchase
By placing the money on the cash drawer ledge
UPC code
Incentives
19. In business-to-business selling - What is the key factor in determining the kinds of preapproach activities a salesperson should do?
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20. Claire check merchandise shipments for a large electronics store. Recently - a shipment containing a variety of computer monitors and disk drivers arrived at the store later than expected and without an invoice. The salespeople needed the merchandise
Beds and dressers to hotel managers
Blind check method
Trucking
Standing room only close
21. When used in headlines - what words attract most readers' attention?
Limited
2
Standing room only close
Now - free - new
22. What is the contract term 3/10 net 30 extra 60 an example of?
Discount pricing
2
Proportion
Limited
23. Jayne works in the mens clothing department of a large department store. Yesterday - he noticed a customer inspecting an elegant suit. Approaching the customer - Jayne said - 'Good morning - Mr. Phelps. May I put that suit in a dressing room for you?
Directory
Greeting approach
Indirect
Supervisors
24. What should you do when a customer interrupts you with a question while you are making change?
Sherman Antitrust Act
Incentives
Limited
Ignore the interruption
25. What is the law which prohibits companies from engaging in price fixing?
Top Management
Sherman Antitrust Act
Seasonal discount
Discount pricing
26. According to the text - What is one of the most important consideration in direct mail advertising?
Newspapers circulation is documented and verifiable
Need
The accuracy of the mailing list
Beds and dressers to hotel managers
27. Brigette works for Rising Bakery Company. She manages the bakery's inventory at 25 supermarkets by refilling stock and maintaining the stores' Rising Bakery displays. What is Brigette?
Rack jobber
The salesperson's prior relationship with the customer
Three
Consumers will buy only a limited amount of a product no matter how low its price
28. Who are those who assign work duties and supervise employees?
Top Management
Supervisors
Direct check
Loyalty
29. Determine the maintained markup percentage for a refrigerator that costs an retailer $365 to stock and that sells for $690; the store wants to mark down the refrigerator 30 percent.
Cost and expense analysis
Acknowledge
To transact purchase orders between businesses
24 percent
30. A salesperson says to a customer - 'I've has many customers express the same concern you've just stated.' What step of the basic strategy for handling objections does the preceding comment exemplify?
Acknowledge
Publicity
Determine what percentage of the retail price is equal to cost
Now - free - new
31. How does most price planning begin?
During the preapproach
It always identifies the name of the business of individual that paid for it
2
Cost and expense analysis
32. What is the transportation system with the best safety record?
During the preapproach
Pipeline
24 percent
Offering related merchandise
33. On what figure are all other sales projection figures in a merchandise plan based?
Planned sales
Purchase order
Limited
Illustration sight lines lead the reader to the copy
34. What is a typical cash register arrangement?
UPC code
The accuracy of the mailing list
The accuracy of the mailing list
Coins in front - bills in back - $2 bills places under $1 bills
35. A music store's display of compact discs by a popular country-western singer was unsuccessful. Huge posters of the singer completely overshadowed the CDs. Once the display was removed - sales of the CDs improved. What is the artistic element that mos
Cross-examined
Direct check
Beds and dressers to hotel managers
Proportion
36. Frank owns a gardening service. Every few months - he leaves flyers detailing his services on the doorsteps of houses in local neighborhoods. What method is Frank using to find new customers?
Air
Cold canvassing
Stock shortage
Supervisors
37. What does the law of diminishing marginal utility state?
Consumers will buy only a limited amount of a product no matter how low its price
Production planning
Integrated
Discount pricing
38. What is the name f a legal contract between a buyer and a supplier that lists the characteristics - price - and shipping instructions of the items the supplier will provide?
Purchase order
24 percent
UPC code
Manufacturer hires agent who represents him or her in selling to industrial user
39. When are the customers' needs usually determined in a business-to-business sales situation?
Rack jobber
Three
During the preapproach
Planned sales
40. Businesses that advertise in newspapers can target their ads to people wit particular interests or to those living in a particular region. Why can businesses do this targeting?
Planned sales
Coins in front - bills in back - $2 bills places under $1 bills
Newspapers circulation is documented and verifiable
Sales promotion
41. Ordering staple goods from a familiar vendor is what type of purchasing situation?
Offering related merchandise
Determine what percentage of the retail price is equal to cost
Straight-rebury
UPC code
42. What is the one visual merchandising element that influences customer behavior more directly than any other?
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43. Arabesque Danceware store had $67 -500 in sales during January and its BOM stock inventory was $135000. What was its stock-to-sales ratio?
2
Buying allowance
Now - free - new
Determining needs
44. How should a salesperson greet a customer in Japan?
Sherman Antitrust Act
Shake hands firmly and bow
Illustration sight lines lead the reader to the copy
Greeting approach
45. When are the customers' needs usually determined in a business-to-business sales situation?
Planned sales
During the preapproach
Determine what percentage of the retail price is equal to cost
Incentives
46. Pet World wants to reduce its planned reductions by 7 percent from last year's figure of $850. Therefore - what would be Pet World's planned reduction amount for this year?
Standing room only close
$790.50
Cross-examined
The salesperson's prior relationship with the customer
47. In which situation is using the latest jargon acceptable?
Water
Determine what percentage of the retail price is equal to cost
Now - free - new
Beds and dressers to hotel managers
48. What is the most likely distribution channel for manufacturer of laundry products - candy - and flowers desined for consumers use?
Directory
Manufacturer to wholesaler to retailer to consumer
Departure
Now - free - new
49. The business often has the least control over which type of promotion?
Publicity
Straight-rebury
Manufacturer to wholesaler to retailer to consumer
Supervisors
50. In an advertising agency - some people study demographic data in order to determine the type of message that will appeal to a particular market segment. In what department do such agency employees usually work?
Offering related merchandise
Sales promotion
The customers
Research service
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