Test your basic knowledge |

Marketing Skills Exam

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. lettuce farmer in California sends a carload of produce east to Ohio on Monday night. On Tuesday morning - the farmer finds a buyer for the lettuce in Albuquerque - New Mexico. What railroad service can be use to arrange for the lettuce to go to New






2. Something's Cooking sells a variety of cooking and serving utensils. Each November the promotion staff creates an elaborate display of all he utensils and cooking pans a cook could possibly need to cook a big Thanksgiving meal. What type of display w






3. Richard bought bath towels for his new apartment. The original price for the towels was $21.95 each - but they had been marked down by 33 percent. What was the total cost to Richard - excluding tax - for four towels.






4. What is electronic data interchange used for?






5. What is the easiest and most effective method of suggestion selling?






6. River Tam owns and operate River Tam's Textiles Which manufactures fabric used by furniture makers for covering sofas and chairs. River Tam's business is too small to afford its own sales force. What is the distribution channel that River Tam would m






7. During what stage of selling should you educate a customer about the special care or special instructions an item requires?






8. The Frisinas take a vacation every spring. Working with a travel agent to gather info. about possible destinations - they have planned and taken trips to resort locations throughout the U.S. What type 0f decision making will the Frisinas use to selec






9. The Baker and Roberti 29 Flavors ice cream company sells its ice cream and frozen yogurt only in its company-owned retail stores. What is this particular kind of distribution called?






10. What is the transportation system with the best safety record?






11. What type of transportation is convenient and helps reduce both packaging and inventory costs?






12. What is a special price discount that is given as an incentive to wholesalers and retailers?






13. In what product lifecycle state is a product in when a product in when a product's marketers are looking for new market segments?






14. A company's commitment to maintaining a good health and benefits package for its workers will directly affect its






15. In which type of print medium is an advertisement's life the shortest?






16. What is the one visual merchandising element that influences customer behavior more directly than any other?

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17. According to Marketing Essentials - how does a customer feel when you ask several questions in a row?






18. What is the purpose of an illustration in an ad?






19. What is the contract term 3/10 net 30 extra 60 an example of?






20. What is a typical cash register arrangement?






21. How does most price planning begin?






22. Determine the maintained markup percentage for a refrigerator that costs an retailer $365 to stock and that sells for $690; the store wants to mark down the refrigerator 30 percent.






23. The Natural Place is a gift store selling items that focus on the environment and ecological concerns. Chris coordinates all of the physical elements in The Natural Place so that the store projects the right image to its customers. What is Chris dire






24. When used in headlines - what words attract most readers' attention?






25. In an advertising agency - some people study demographic data in order to determine the type of message that will appeal to a particular market segment. In what department do such agency employees usually work?






26. Which printed media is found in 98 percent of American homes?






27. What is the transportation system with the best safety record?






28. When are the customers' needs usually determined in a business-to-business sales situation?






29. According to the text - What is one of the most important consideration in direct mail advertising?






30. Arabesque Danceware store had $67 -500 in sales during January and its BOM stock inventory was $135000. What was its stock-to-sales ratio?






31. What is a typical cash register arrangement?






32. In which step of the sale should you learn what the retail customer is looking for in a good or service?






33. Richard bought bath towels for his new apartment. The original price for the towels was $21.95 each - but they had been marked down by 33 percent. What was the total cost to Richard - excluding tax - for four towels.






34. What is the checking method that is susceptible to errors if receivers do not physically count the total number of items in shipment?






35. Faro illustrated children's books for a large publishing house. Her illustrations were original and charming - but very different from the types of drawings the company preferred. Eventually - Faro left the company for a job with another publishing f






36. Jayne works in the mens clothing department of a large department store. Yesterday - he noticed a customer inspecting an elegant suit. Approaching the customer - Jayne said - 'Good morning - Mr. Phelps. May I put that suit in a dressing room for you?






37. Score Sporting Goods store always has a display with mannequins engaged in season-appropriate sports. The store uses many props to make customers feel as if they could almost join the fun going on in the displays. How would you describe the settings






38. River Tam owns and operate River Tam's Textiles Which manufactures fabric used by furniture makers for covering sofas and chairs. River Tam's business is too small to afford its own sales force. What is the distribution channel that River Tam would m






39. What is the most likely distribution channel for manufacturer of laundry products - candy - and flowers desined for consumers use?






40. What is the most temporary of the psychological pricing techniques?






41. A visual merchandising specialist is creating a display for a new walking shoe. The shoe store owner wants to emphasize the comfort and freedom of movement the shoes give the wearer. To created this effect - the visual merchandising specialist should






42. A company's commitment to maintaining a good health and benefits package for its workers will directly affect its






43. According to Marketing Essentials - how does a customer feel when you ask several questions in a row?






44. What do many store use to mark the price on a dress or suit?






45. A tape recorder that cost Plugged In electronics store $18 and that originally sold for $42 is marked down 25 percent. What is the maintained markup in dollars for the recorder?






46. The Frisinas take a vacation every spring. Working with a travel agent to gather info. about possible destinations - they have planned and taken trips to resort locations throughout the U.S. What type 0f decision making will the Frisinas use to selec






47. 'My spouse and I would love to take this trip to Hawaii that you've described - but we have to repaint our house and we really should replace out refrigerator.' What us such an objection based on?






48. A tape recorder that cost Plugged In electronics store $18 and that originally sold for $42 is marked down 25 percent. What is the maintained markup in dollars for the recorder?






49. The business often has the least control over which type of promotion?






50. Businesses that advertise in newspapers can target their ads to people wit particular interests or to those living in a particular region. Why can businesses do this targeting?