Test your basic knowledge |

Marketing Skills Exam

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Businesses that advertise in newspapers can target their ads to people wit particular interests or to those living in a particular region. Why can businesses do this targeting?






2. Materials requirement planning is part of what overall business activity?






3. The business often has the least control over which type of promotion?






4. Arabesque Danceware store had $67 -500 in sales during January and its BOM stock inventory was $135000. What was its stock-to-sales ratio?






5. What is the transportation system with the best safety record?






6. What industry was adversely affected by price wars?






7. In an advertising agency - some people study demographic data in order to determine the type of message that will appeal to a particular market segment. In what department do such agency employees usually work?






8. How can you - as a salesperson - best avoid disagreements with a customer about the amount of money the customer gave you as payment?






9. A visual merchandising specialist is creating a display for a new walking shoe. The shoe store owner wants to emphasize the comfort and freedom of movement the shoes give the wearer. To created this effect - the visual merchandising specialist should






10. What is the law which prohibits companies from engaging in price fixing?






11. What is the most temporary of the psychological pricing techniques?






12. As Inara opened a new box of tissue - she noticed a card inside listing prizes she could win if she wrote her name and address on a pice of paper and mailed it to the tissue manufacturer - who would pull 10000 names of winners out of an enormous coll






13. Who are those who assign work duties and supervise employees?






14. What is the easiest and most effective method of suggestion selling?






15. Petite Boutique buys its blouses from Too Sweet blouse manufacturers. Too Sweet offers a 12 percent discounts on orders of $3000 or more. Petite Boutique ordered $4 -200 worth of merchandise and insistred on terms of 4/10 net 30. If the store takes a






16. In business-to-business selling - What is the key factor in determining the kinds of preapproach activities a salesperson should do?

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17. Ordering staple goods from a familiar vendor is what type of purchasing situation?






18. The owner of Furry Friends pet store holds weekly informal meetings to keep employees aware of new products in the store. How are the pet shop employees getting product information?






19. What is the transportation system with the best safety record?






20. What do many store use to mark the price on a dress or suit?






21. Petite Boutique buys its blouses from Too Sweet blouse manufacturers. Too Sweet offers a 12 percent discounts on orders of $3000 or more. Petite Boutique ordered $4 -200 worth of merchandise and insistred on terms of 4/10 net 30. If the store takes a






22. Who are those who assign work duties and supervise employees?






23. What is the name f a legal contract between a buyer and a supplier that lists the characteristics - price - and shipping instructions of the items the supplier will provide?






24. In ads - What are line of force?






25. What type of transportation accounts for the smallest percentage of total ton-miles of freight shipped?






26. Which printed media is found in 98 percent of American homes?






27. What is the name f a legal contract between a buyer and a supplier that lists the characteristics - price - and shipping instructions of the items the supplier will provide?






28. The Natural Place is a gift store selling items that focus on the environment and ecological concerns. Chris coordinates all of the physical elements in The Natural Place so that the store projects the right image to its customers. What is Chris dire






29. Employee morale is very low at the I Was Frames art supplies company. Employees are unhappy because vacant management positions are always filled by people from outside the company. Turnover at the production and supervisory levels is high. What do e






30. Determine the maintained markup percentage for a refrigerator that costs an retailer $365 to stock and that sells for $690; the store wants to mark down the refrigerator 30 percent.






31. What is the contract term 3/10 net 30 extra 60 an example of?






32. A stationary and gift store has a sale on July 5th of all small American flags and of red - white - and blue paper goods. Customers are given 50 percent off the price of the goods. What is this an example of?






33. What industry was adversely affected by price wars?






34. Dana needed to stock up on office supplies. She bought three packages of multi-colored file folders at $4.25 per package - six boses of felt-tip markers at $3.68 per box - and two staplers at $6.19 apiece. Assuming a tax rate of 6 percent - What was






35. Sometimes a home owner who wishes to sell his or her house will but a home warranty. This means that the buyer of the house will not have to pay for particular house repairs that become necessary during the first year after the house is sold. In this






36. The sales close that should be used infrequently because it can be viewed by the customer as a pressure tactic is the...






37. What is a special price discount that is given as an incentive to wholesalers and retailers?






38. During what stage of selling should you educate a customer about the special care or special instructions an item requires?






39. Pet World wants to reduce its planned reductions by 7 percent from last year's figure of $850. Therefore - what would be Pet World's planned reduction amount for this year?






40. 'My spouse and I would love to take this trip to Hawaii that you've described - but we have to repaint our house and we really should replace out refrigerator.' What us such an objection based on?






41. Faro illustrated children's books for a large publishing house. Her illustrations were original and charming - but very different from the types of drawings the company preferred. Eventually - Faro left the company for a job with another publishing f






42. A customer in a computer store tells the salesperson - 'I cant buy this software program. I dont understand the directions.' The salesperson's reply is - 'Let's read over the directions together. What is the first direction you find confusing?' What






43. What is the purpose of an illustration in an ad?






44. What is the first step in the procedure for determining an item's retail price when we know the item's cost and the customary markup on retail?






45. What is a typical cash register arrangement?






46. What is the law which prohibits companies from engaging in price fixing?






47. On what figure are all other sales projection figures in a merchandise plan based?






48. What is electronic data interchange used for?






49. A print ad includes a photo of a woman dressed in pre-Revolutionary War attire and cooking over an open-air fire. The woman is clearly an employee of Williamsburg - the Virginia town in which daily life in 18th century America is re-enacted. The ad's






50. According to Marketing Essentials - how does a customer feel when you ask several questions in a row?