SUBJECTS
|
BROWSE
|
CAREER CENTER
|
POPULAR
|
JOIN
|
LOGIN
Business Skills
|
Soft Skills
|
Basic Literacy
|
Certifications
About
|
Help
|
Privacy
|
Terms
|
Email
Search
Test your basic knowledge |
Marketing Skills Exam
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A mortgage broker arranges for a lending institution (such as a bank or savings and loan association) to provide a mortgage for a consumer of business. In this case - What is the channel for distribution of services?
Limited
Creativity
Employee relations
Indirect
2. Dana needed to stock up on office supplies. She bought three packages of multi-colored file folders at $4.25 per package - six boses of felt-tip markers at $3.68 per box - and two staplers at $6.19 apiece. Assuming a tax rate of 6 percent - What was
Trucking
Need
Curved
$50.04
3. A company's commitment to maintaining a good health and benefits package for its workers will directly affect its
Employee relations
Formal training
Acknowledge
The accuracy of the mailing list
4. A customer in a computer store tells the salesperson - 'I cant buy this software program. I dont understand the directions.' The salesperson's reply is - 'Let's read over the directions together. What is the first direction you find confusing?' What
Question
Illustration sight lines lead the reader to the copy
Proportion
Indirect
5. What is the law which prohibits companies from engaging in price fixing?
$58.83
It always identifies the name of the business of individual that paid for it
The customers
Sherman Antitrust Act
6. How can you - as a salesperson - best avoid disagreements with a customer about the amount of money the customer gave you as payment?
Cross-examined
By placing the money on the cash drawer ledge
Buying allowance
To transact purchase orders between businesses
7. What is a special price discount that is given as an incentive to wholesalers and retailers?
Buying allowance
Stock shortage
Trucking
Discount pricing
8. Frank owns a gardening service. Every few months - he leaves flyers detailing his services on the doorsteps of houses in local neighborhoods. What method is Frank using to find new customers?
Supervisors
Promotional
Loyalty
Cold canvassing
9. What is the most temporary of the psychological pricing techniques?
Need
Research service
Blind check method
Promotional
10. A visual merchandising specialist is creating a display for a new walking shoe. The shoe store owner wants to emphasize the comfort and freedom of movement the shoes give the wearer. To created this effect - the visual merchandising specialist should
Curved
Buying allowance
Publicity
Rack jobber
11. Which printed media is found in 98 percent of American homes?
Discount pricing
During the preapproach
Direct check
Directory
12. Richard bought bath towels for his new apartment. The original price for the towels was $21.95 each - but they had been marked down by 33 percent. What was the total cost to Richard - excluding tax - for four towels.
The home scanner industry
$58.83
Employee relations
Formal training
13. The Natural Place is a gift store selling items that focus on the environment and ecological concerns. Chris coordinates all of the physical elements in The Natural Place so that the store projects the right image to its customers. What is Chris dire
Sales promotion
By placing the money on the cash drawer ledge
Sherman Antitrust Act
Proportion
14. What is the easiest and most effective method of suggestion selling?
Sherman Antitrust Act
Sherman Antitrust Act
Offering related merchandise
Creativity
15. What is electronic data interchange used for?
2
To transact purchase orders between businesses
Manufacturer to wholesaler to retailer to consumer
Curved
16. In what product lifecycle state is a product in when a product in when a product's marketers are looking for new market segments?
$3 -548.16
Coins in front - bills in back - $2 bills places under $1 bills
Top Management
Maturity
17. Employee morale is very low at the I Was Frames art supplies company. Employees are unhappy because vacant management positions are always filled by people from outside the company. Turnover at the production and supervisory levels is high. What do e
$790.50
Loyalty
Psychological pricing
By placing the money on the cash drawer ledge
18. When used in headlines - what words attract most readers' attention?
Blind check method
Now - free - new
Coins in front - bills in back - $2 bills places under $1 bills
Indirect
19. Jayne works in the mens clothing department of a large department store. Yesterday - he noticed a customer inspecting an elegant suit. Approaching the customer - Jayne said - 'Good morning - Mr. Phelps. May I put that suit in a dressing room for you?
Greeting approach
Beds and dressers to hotel managers
Purchase order
Cross-examined
20. What is one characteristic of advertising?
Buying allowance
Maturity
It always identifies the name of the business of individual that paid for it
Sherman Antitrust Act
21. According to Marketing Essentials - how does a customer feel when you ask several questions in a row?
Cross-examined
The home scanner industry
Straight-rebury
Production planning
22. What industry was adversely affected by price wars?
Employee relations
UPC code
Proportion
The home scanner industry
23. What type of transportation is convenient and helps reduce both packaging and inventory costs?
Trucking
Sherman Antitrust Act
The accuracy of the mailing list
Shake hands firmly and bow
24. A visual merchandising specialist is creating a display for a new walking shoe. The shoe store owner wants to emphasize the comfort and freedom of movement the shoes give the wearer. To created this effect - the visual merchandising specialist should
Acknowledge
Extended product feature
Curved
Consumers will buy only a limited amount of a product no matter how low its price
25. The owner of Furry Friends pet store holds weekly informal meetings to keep employees aware of new products in the store. How are the pet shop employees getting product information?
Formal training
Research service
Creativity
Manufacturer hires agent who represents him or her in selling to industrial user
26. Materials requirement planning is part of what overall business activity?
Extended product feature
Production planning
Shake hands firmly and bow
Stock shortage
27. Brigette works for Rising Bakery Company. She manages the bakery's inventory at 25 supermarkets by refilling stock and maintaining the stores' Rising Bakery displays. What is Brigette?
Cold canvassing
Research service
Rack jobber
During the preapproach
28. What is the transportation system with the best safety record?
Publicity
Offering related merchandise
Direct check
Pipeline
29. What is the one visual merchandising element that influences customer behavior more directly than any other?
30. A tape recorder that cost Plugged In electronics store $18 and that originally sold for $42 is marked down 25 percent. What is the maintained markup in dollars for the recorder?
$13.50
$790.50
Research service
Buying allowance
31. Sometimes a home owner who wishes to sell his or her house will but a home warranty. This means that the buyer of the house will not have to pay for particular house repairs that become necessary during the first year after the house is sold. In this
Extended product feature
Psychological pricing
Manufacturer hires agent who represents him or her in selling to industrial user
Offering related merchandise
32. Ordering staple goods from a familiar vendor is what type of purchasing situation?
Curved
The accuracy of the mailing list
Supervisors
Straight-rebury
33. What is the transportation system with the best safety record?
Top Management
Encourage the customer to make a purchase
During the preapproach
Pipeline
34. During what stage of selling should you educate a customer about the special care or special instructions an item requires?
Departure
Extended product feature
Blind check method
Offering related merchandise
35. Score Sporting Goods store always has a display with mannequins engaged in season-appropriate sports. The store uses many props to make customers feel as if they could almost join the fun going on in the displays. How would you describe the settings
Top Management
Realistic
Standing room only close
Determining needs
36. What is the easiest and most effective method of suggestion selling?
UPC code
Acknowledge
Offering related merchandise
Curved
37. What is one characteristic of advertising?
Curved
Promotional
It always identifies the name of the business of individual that paid for it
Manufacturer hires agent who represents him or her in selling to industrial user
38. What is the purpose of an illustration in an ad?
Formal training
Indirect
Offering related merchandise
Encourage the customer to make a purchase
39. What is the first step in the procedure for determining an item's retail price when we know the item's cost and the customary markup on retail?
Manufacturer to wholesaler to retailer to consumer
Cost and expense analysis
Trucking
Determine what percentage of the retail price is equal to cost
40. A music store's display of compact discs by a popular country-western singer was unsuccessful. Huge posters of the singer completely overshadowed the CDs. Once the display was removed - sales of the CDs improved. What is the artistic element that mos
Blind check method
Related merchandise dislpay
Production planning
Proportion
41. What industry was adversely affected by price wars?
The home scanner industry
Ignore the interruption
Newspaper
$790.50
42. Arabesque Danceware store had $67 -500 in sales during January and its BOM stock inventory was $135000. What was its stock-to-sales ratio?
$790.50
Extended product feature
Directory
2
43. When are the customers' needs usually determined in a business-to-business sales situation?
During the preapproach
Air
Now - free - new
$790.50
44. In business-to-business selling - What is the key factor in determining the kinds of preapproach activities a salesperson should do?
45. A print ad includes a photo of a woman dressed in pre-Revolutionary War attire and cooking over an open-air fire. The woman is clearly an employee of Williamsburg - the Virginia town in which daily life in 18th century America is re-enacted. The ad's
Diversion-in-transit
Directory
Familiar saying with a twist
Psychological pricing
46. On what figure are all other sales projection figures in a merchandise plan based?
Planned sales
Production planning
Stock shortage
$790.50
47. Anna sells upscale casual wear at Northeastern Adventures. Just before she writes up a customer's order - Anna shows the customer the store's newest merchandise - particularly those items that coordinate with the customer's purchases. What method is
Offering related merchandise
Integrated
Planned sales
Blind check method
48. What do many store use to mark the price on a dress or suit?
UPC code
Supervisors
Now - free - new
Formal training
49. Businesses that advertise in newspapers can target their ads to people wit particular interests or to those living in a particular region. Why can businesses do this targeting?
Now - free - new
Newspapers circulation is documented and verifiable
Limited
Question
50. The Frisinas take a vacation every spring. Working with a travel agent to gather info. about possible destinations - they have planned and taken trips to resort locations throughout the U.S. What type 0f decision making will the Frisinas use to selec
Standing room only close
Limited
Incentives
Ignore the interruption