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Test your basic knowledge |
Marketing Skills Exam
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A tape recorder that cost Plugged In electronics store $18 and that originally sold for $42 is marked down 25 percent. What is the maintained markup in dollars for the recorder?
$13.50
The customers
Curved
Determining needs
2. What is the difference between recorded sales and inventory based on a physical count?
Ignore the interruption
Cold canvassing
Incentives
Stock shortage
3. Jayne works in the mens clothing department of a large department store. Yesterday - he noticed a customer inspecting an elegant suit. Approaching the customer - Jayne said - 'Good morning - Mr. Phelps. May I put that suit in a dressing room for you?
Production planning
$3 -548.16
Discount pricing
Greeting approach
4. How should a salesperson greet a customer in Japan?
Shake hands firmly and bow
Offering related merchandise
Coins in front - bills in back - $2 bills places under $1 bills
Loyalty
5. During what stage of selling should you educate a customer about the special care or special instructions an item requires?
Proportion
Departure
Cross-examined
Supervisors
6. Anna sells upscale casual wear at Northeastern Adventures. Just before she writes up a customer's order - Anna shows the customer the store's newest merchandise - particularly those items that coordinate with the customer's purchases. What method is
Research service
Indirect
Offering related merchandise
To transact purchase orders between businesses
7. Score Sporting Goods store always has a display with mannequins engaged in season-appropriate sports. The store uses many props to make customers feel as if they could almost join the fun going on in the displays. How would you describe the settings
Realistic
Curved
Rack jobber
By placing the money on the cash drawer ledge
8. What is the easiest and most effective method of suggestion selling?
Trucking
Buying allowance
Shake hands firmly and bow
Offering related merchandise
9. What is a typical cash register arrangement?
Air
Directory
Incentives
Coins in front - bills in back - $2 bills places under $1 bills
10. Which printed media is found in 98 percent of American homes?
Determining needs
Question
Offering related merchandise
Directory
11. As the chief financial officer of NewVillage Bookstores - Incorporated - Buffy monitors the company's financial status. She also meets with other company officers to decide the direction the company will take to meet customer needs and increase profi
UPC code
Standing room only close
Top Management
Psychological pricing
12. According to Marketing Essentials - how does a customer feel when you ask several questions in a row?
Cross-examined
Greeting approach
Supervisors
Indirect
13. What is the contract term 3/10 net 30 extra 60 an example of?
Discount pricing
Departure
Manufacturer to wholesaler to retailer to consumer
Research service
14. What does the law of diminishing marginal utility state?
Sales promotion
Direct check
Ignore the interruption
Consumers will buy only a limited amount of a product no matter how low its price
15. Faro illustrated children's books for a large publishing house. Her illustrations were original and charming - but very different from the types of drawings the company preferred. Eventually - Faro left the company for a job with another publishing f
Related merchandise dislpay
Creativity
Extended product feature
Offering related merchandise
16. Petite Boutique buys its blouses from Too Sweet blouse manufacturers. Too Sweet offers a 12 percent discounts on orders of $3000 or more. Petite Boutique ordered $4 -200 worth of merchandise and insistred on terms of 4/10 net 30. If the store takes a
Determine what percentage of the retail price is equal to cost
Pipeline
$3 -548.16
Indirect
17. River Tam owns and operate River Tam's Textiles Which manufactures fabric used by furniture makers for covering sofas and chairs. River Tam's business is too small to afford its own sales force. What is the distribution channel that River Tam would m
Manufacturer hires agent who represents him or her in selling to industrial user
Direct check
During the preapproach
Indirect
18. What is the purpose of an illustration in an ad?
Seasonal discount
UPC code
Determining needs
Encourage the customer to make a purchase
19. What is the most likely distribution channel for manufacturer of laundry products - candy - and flowers desined for consumers use?
Planned sales
Rack jobber
Maturity
Manufacturer to wholesaler to retailer to consumer
20. A company's commitment to maintaining a good health and benefits package for its workers will directly affect its
During the preapproach
Employee relations
Direct check
Curved
21. Who are those who assign work duties and supervise employees?
Publicity
$790.50
Supervisors
$50.04
22. 'My spouse and I would love to take this trip to Hawaii that you've described - but we have to repaint our house and we really should replace out refrigerator.' What us such an objection based on?
Familiar saying with a twist
The salesperson's prior relationship with the customer
Need
Blind check method
23. The Natural Place is a gift store selling items that focus on the environment and ecological concerns. Chris coordinates all of the physical elements in The Natural Place so that the store projects the right image to its customers. What is Chris dire
Extended product feature
The customers
Offering related merchandise
Sales promotion
24. Claire check merchandise shipments for a large electronics store. Recently - a shipment containing a variety of computer monitors and disk drivers arrived at the store later than expected and without an invoice. The salespeople needed the merchandise
Offering related merchandise
Creativity
Pipeline
Blind check method
25. What is the law which prohibits companies from engaging in price fixing?
Sherman Antitrust Act
$790.50
To transact purchase orders between businesses
Shake hands firmly and bow
26. The Frisinas take a vacation every spring. Working with a travel agent to gather info. about possible destinations - they have planned and taken trips to resort locations throughout the U.S. What type 0f decision making will the Frisinas use to selec
Top Management
It always identifies the name of the business of individual that paid for it
Psychological pricing
Limited
27. The business often has the least control over which type of promotion?
Coins in front - bills in back - $2 bills places under $1 bills
Publicity
Newspapers circulation is documented and verifiable
Manufacturer hires agent who represents him or her in selling to industrial user
28. In which type of print medium is an advertisement's life the shortest?
Offering related merchandise
Shake hands firmly and bow
Standing room only close
Newspaper
29. Employee morale is very low at the I Was Frames art supplies company. Employees are unhappy because vacant management positions are always filled by people from outside the company. Turnover at the production and supervisory levels is high. What do e
Stock shortage
Now - free - new
Determine what percentage of the retail price is equal to cost
Loyalty
30. How does most price planning begin?
Related merchandise dislpay
Cost and expense analysis
$50.04
Loyalty
31. What is the most temporary of the psychological pricing techniques?
Promotional
$58.83
Air
Pipeline
32. What is the first step in the procedure for determining an item's retail price when we know the item's cost and the customary markup on retail?
$58.83
Determine what percentage of the retail price is equal to cost
Indirect
Production planning
33. What is the contract term 3/10 net 30 extra 60 an example of?
Publicity
Discount pricing
Departure
Determine what percentage of the retail price is equal to cost
34. A music store's display of compact discs by a popular country-western singer was unsuccessful. Huge posters of the singer completely overshadowed the CDs. Once the display was removed - sales of the CDs improved. What is the artistic element that mos
The salesperson's prior relationship with the customer
Proportion
Research service
Manufacturer hires agent who represents him or her in selling to industrial user
35. A visual merchandising specialist is creating a display for a new walking shoe. The shoe store owner wants to emphasize the comfort and freedom of movement the shoes give the wearer. To created this effect - the visual merchandising specialist should
Loyalty
Curved
Consumers will buy only a limited amount of a product no matter how low its price
Blind check method
36. What should the salesperson do when a customer is having difficulty making a buying decision?
Stop showing additional merchandise
Buying allowance
Determining needs
Offering related merchandise
37. What is electronic data interchange used for?
Coins in front - bills in back - $2 bills places under $1 bills
To transact purchase orders between businesses
Buying allowance
Ignore the interruption
38. River Tam owns and operate River Tam's Textiles Which manufactures fabric used by furniture makers for covering sofas and chairs. River Tam's business is too small to afford its own sales force. What is the distribution channel that River Tam would m
Manufacturer hires agent who represents him or her in selling to industrial user
Stock shortage
Offering related merchandise
Incentives
39. A stationary and gift store has a sale on July 5th of all small American flags and of red - white - and blue paper goods. Customers are given 50 percent off the price of the goods. What is this an example of?
Limited
Seasonal discount
Departure
Cost and expense analysis
40. In what product lifecycle state is a product in when a product in when a product's marketers are looking for new market segments?
Top Management
Air
Manufacturer to wholesaler to retailer to consumer
Maturity
41. A print ad includes a photo of a woman dressed in pre-Revolutionary War attire and cooking over an open-air fire. The woman is clearly an employee of Williamsburg - the Virginia town in which daily life in 18th century America is re-enacted. The ad's
$790.50
Familiar saying with a twist
Three
Incentives
42. A visual merchandising specialist is creating a display for a new walking shoe. The shoe store owner wants to emphasize the comfort and freedom of movement the shoes give the wearer. To created this effect - the visual merchandising specialist should
The accuracy of the mailing list
Curved
Proportion
Diversion-in-transit
43. Brigette works for Rising Bakery Company. She manages the bakery's inventory at 25 supermarkets by refilling stock and maintaining the stores' Rising Bakery displays. What is Brigette?
Rack jobber
Creativity
Pipeline
By placing the money on the cash drawer ledge
44. A customer in a computer store tells the salesperson - 'I cant buy this software program. I dont understand the directions.' The salesperson's reply is - 'Let's read over the directions together. What is the first direction you find confusing?' What
$58.83
Question
The accuracy of the mailing list
$13.50
45. A music store's display of compact discs by a popular country-western singer was unsuccessful. Huge posters of the singer completely overshadowed the CDs. Once the display was removed - sales of the CDs improved. What is the artistic element that mos
Limited
Newspaper
Proportion
Extended product feature
46. Score Sporting Goods store always has a display with mannequins engaged in season-appropriate sports. The store uses many props to make customers feel as if they could almost join the fun going on in the displays. How would you describe the settings
Realistic
Question
Offering related merchandise
Cross-examined
47. What should you do when a customer interrupts you with a question while you are making change?
Newspaper
Air
Ignore the interruption
Now - free - new
48. What is the transportation system with the best safety record?
Extended product feature
Psychological pricing
Acknowledge
Pipeline
49. What industry was adversely affected by price wars?
Ignore the interruption
Sherman Antitrust Act
The home scanner industry
$790.50
50. As Inara opened a new box of tissue - she noticed a card inside listing prizes she could win if she wrote her name and address on a pice of paper and mailed it to the tissue manufacturer - who would pull 10000 names of winners out of an enormous coll
Illustration sight lines lead the reader to the copy
Beds and dressers to hotel managers
Incentives
Need