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Test your basic knowledge |
Marketing Skills Exam
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. In an advertising agency - some people study demographic data in order to determine the type of message that will appeal to a particular market segment. In what department do such agency employees usually work?
Research service
Maturity
Supervisors
Familiar saying with a twist
2. 'My spouse and I would love to take this trip to Hawaii that you've described - but we have to repaint our house and we really should replace out refrigerator.' What us such an objection based on?
UPC code
Need
Indirect
Sales promotion
3. Anna sells upscale casual wear at Northeastern Adventures. Just before she writes up a customer's order - Anna shows the customer the store's newest merchandise - particularly those items that coordinate with the customer's purchases. What method is
Offering related merchandise
Ignore the interruption
Seasonal discount
Manufacturer hires agent who represents him or her in selling to industrial user
4. In what product lifecycle state is a product in when a product in when a product's marketers are looking for new market segments?
Incentives
Maturity
Related merchandise dislpay
Offering related merchandise
5. A customer in a computer store tells the salesperson - 'I cant buy this software program. I dont understand the directions.' The salesperson's reply is - 'Let's read over the directions together. What is the first direction you find confusing?' What
Indirect
Buying allowance
Question
Water
6. Jayne works in the mens clothing department of a large department store. Yesterday - he noticed a customer inspecting an elegant suit. Approaching the customer - Jayne said - 'Good morning - Mr. Phelps. May I put that suit in a dressing room for you?
Cross-examined
Offering related merchandise
The customers
Greeting approach
7. Richard bought bath towels for his new apartment. The original price for the towels was $21.95 each - but they had been marked down by 33 percent. What was the total cost to Richard - excluding tax - for four towels.
Discount pricing
Seasonal discount
Stop showing additional merchandise
$58.83
8. How does most price planning begin?
Straight-rebury
Cost and expense analysis
Production planning
Indirect
9. Score Sporting Goods store always has a display with mannequins engaged in season-appropriate sports. The store uses many props to make customers feel as if they could almost join the fun going on in the displays. How would you describe the settings
Production planning
Need
Realistic
Promotional
10. The business often has the least control over which type of promotion?
$50.04
Newspapers circulation is documented and verifiable
Publicity
The salesperson's prior relationship with the customer
11. The Baker and Roberti 29 Flavors ice cream company sells its ice cream and frozen yogurt only in its company-owned retail stores. What is this particular kind of distribution called?
UPC code
Integrated
Water
2
12. A company's commitment to maintaining a good health and benefits package for its workers will directly affect its
Employee relations
The salesperson's prior relationship with the customer
Sales revenue
Ignore the interruption
13. A salesperson says to a customer - 'I've has many customers express the same concern you've just stated.' What step of the basic strategy for handling objections does the preceding comment exemplify?
Buying allowance
Offering related merchandise
Cold canvassing
Acknowledge
14. In which step of the sale should you learn what the retail customer is looking for in a good or service?
Incentives
Determining needs
$50.04
Sherman Antitrust Act
15. What is the law which prohibits companies from engaging in price fixing?
Shake hands firmly and bow
Top Management
Sherman Antitrust Act
To transact purchase orders between businesses
16. The Baker and Roberti 29 Flavors ice cream company sells its ice cream and frozen yogurt only in its company-owned retail stores. What is this particular kind of distribution called?
Acknowledge
Integrated
The width of the store's aisles
The salesperson's prior relationship with the customer
17. Price x Quantity Sold = what?
Seasonal discount
Sales revenue
Stock shortage
The width of the store's aisles
18. What does the law of diminishing marginal utility state?
Consumers will buy only a limited amount of a product no matter how low its price
Employee relations
Now - free - new
Cross-examined
19. lettuce farmer in California sends a carload of produce east to Ohio on Monday night. On Tuesday morning - the farmer finds a buyer for the lettuce in Albuquerque - New Mexico. What railroad service can be use to arrange for the lettuce to go to New
Determining needs
Loyalty
Diversion-in-transit
Cost and expense analysis
20. Frank owns a gardening service. Every few months - he leaves flyers detailing his services on the doorsteps of houses in local neighborhoods. What method is Frank using to find new customers?
Cold canvassing
Creativity
The home scanner industry
$790.50
21. What is electronic data interchange used for?
Seasonal discount
To transact purchase orders between businesses
Supervisors
Consumers will buy only a limited amount of a product no matter how low its price
22. Which printed media is found in 98 percent of American homes?
Directory
Indirect
Seasonal discount
Illustration sight lines lead the reader to the copy
23. A music store's display of compact discs by a popular country-western singer was unsuccessful. Huge posters of the singer completely overshadowed the CDs. Once the display was removed - sales of the CDs improved. What is the artistic element that mos
$790.50
During the preapproach
Proportion
The salesperson's prior relationship with the customer
24. A customer in a computer store tells the salesperson - 'I cant buy this software program. I dont understand the directions.' The salesperson's reply is - 'Let's read over the directions together. What is the first direction you find confusing?' What
Blind check method
Ignore the interruption
Purchase order
Question
25. What type of transportation is convenient and helps reduce both packaging and inventory costs?
Departure
Stop showing additional merchandise
It always identifies the name of the business of individual that paid for it
Trucking
26. A music store's display of compact discs by a popular country-western singer was unsuccessful. Huge posters of the singer completely overshadowed the CDs. Once the display was removed - sales of the CDs improved. What is the artistic element that mos
Proportion
Water
Cross-examined
Need
27. Price x Quantity Sold = what?
Sales revenue
It always identifies the name of the business of individual that paid for it
Supervisors
24 percent
28. What industry was adversely affected by price wars?
Cross-examined
Newspapers circulation is documented and verifiable
Departure
The home scanner industry
29. Employee morale is very low at the I Was Frames art supplies company. Employees are unhappy because vacant management positions are always filled by people from outside the company. Turnover at the production and supervisory levels is high. What do e
Production planning
Limited
Loyalty
The home scanner industry
30. Petite Boutique buys its blouses from Too Sweet blouse manufacturers. Too Sweet offers a 12 percent discounts on orders of $3000 or more. Petite Boutique ordered $4 -200 worth of merchandise and insistred on terms of 4/10 net 30. If the store takes a
Sales promotion
$3 -548.16
Cost and expense analysis
UPC code
31. What is the one visual merchandising element that influences customer behavior more directly than any other?
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32. Which printed media is found in 98 percent of American homes?
It always identifies the name of the business of individual that paid for it
Production planning
Sales promotion
Directory
33. What is the transportation system with the best safety record?
Pipeline
Consumers will buy only a limited amount of a product no matter how low its price
$3 -548.16
Sherman Antitrust Act
34. How does most price planning begin?
Loyalty
Ignore the interruption
Employee relations
Cost and expense analysis
35. A salesperson says to a customer - 'I've has many customers express the same concern you've just stated.' What step of the basic strategy for handling objections does the preceding comment exemplify?
Curved
Cold canvassing
Acknowledge
Illustration sight lines lead the reader to the copy
36. Dana needed to stock up on office supplies. She bought three packages of multi-colored file folders at $4.25 per package - six boses of felt-tip markers at $3.68 per box - and two staplers at $6.19 apiece. Assuming a tax rate of 6 percent - What was
Determine what percentage of the retail price is equal to cost
Ignore the interruption
Offering related merchandise
$50.04
37. Sometimes a home owner who wishes to sell his or her house will but a home warranty. This means that the buyer of the house will not have to pay for particular house repairs that become necessary during the first year after the house is sold. In this
The home scanner industry
Supervisors
Extended product feature
$790.50
38. What is a special price discount that is given as an incentive to wholesalers and retailers?
Buying allowance
Sherman Antitrust Act
24 percent
Discount pricing
39. What do many store use to mark the price on a dress or suit?
Top Management
UPC code
Formal training
Greeting approach
40. How should a salesperson greet a customer in Japan?
Ignore the interruption
$790.50
Production planning
Shake hands firmly and bow
41. What is the easiest and most effective method of suggestion selling?
The accuracy of the mailing list
Offering related merchandise
Shake hands firmly and bow
Indirect
42. A print ad includes a photo of a woman dressed in pre-Revolutionary War attire and cooking over an open-air fire. The woman is clearly an employee of Williamsburg - the Virginia town in which daily life in 18th century America is re-enacted. The ad's
Production planning
Promotional
The salesperson's prior relationship with the customer
Familiar saying with a twist
43. The sales close that should be used infrequently because it can be viewed by the customer as a pressure tactic is the...
Departure
Formal training
Standing room only close
Offering related merchandise
44. Determine the maintained markup percentage for a refrigerator that costs an retailer $365 to stock and that sells for $690; the store wants to mark down the refrigerator 30 percent.
Shake hands firmly and bow
Cost and expense analysis
24 percent
$58.83
45. Dana needed to stock up on office supplies. She bought three packages of multi-colored file folders at $4.25 per package - six boses of felt-tip markers at $3.68 per box - and two staplers at $6.19 apiece. Assuming a tax rate of 6 percent - What was
$50.04
Three
Question
$58.83
46. What do many store use to mark the price on a dress or suit?
UPC code
Psychological pricing
The width of the store's aisles
Offering related merchandise
47. The Natural Place is a gift store selling items that focus on the environment and ecological concerns. Chris coordinates all of the physical elements in The Natural Place so that the store projects the right image to its customers. What is Chris dire
Sales promotion
Extended product feature
Purchase order
Standing room only close
48. Brigette works for Rising Bakery Company. She manages the bakery's inventory at 25 supermarkets by refilling stock and maintaining the stores' Rising Bakery displays. What is Brigette?
Coins in front - bills in back - $2 bills places under $1 bills
Rack jobber
Stock shortage
Newspapers circulation is documented and verifiable
49. What is the first step in the procedure for determining an item's retail price when we know the item's cost and the customary markup on retail?
Three
Research service
Offering related merchandise
Determine what percentage of the retail price is equal to cost
50. In ads - What are line of force?
By placing the money on the cash drawer ledge
Beds and dressers to hotel managers
Illustration sight lines lead the reader to the copy
Offering related merchandise