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Test your basic knowledge |
Marketing Skills Exam
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Jayne works in the mens clothing department of a large department store. Yesterday - he noticed a customer inspecting an elegant suit. Approaching the customer - Jayne said - 'Good morning - Mr. Phelps. May I put that suit in a dressing room for you?
$3 -548.16
Extended product feature
Trucking
Greeting approach
2. According to Marketing Essentials - how does a customer feel when you ask several questions in a row?
$3 -548.16
Cross-examined
Discount pricing
Cold canvassing
3. What should you do when a customer interrupts you with a question while you are making change?
Manufacturer hires agent who represents him or her in selling to industrial user
Sales revenue
Ignore the interruption
24 percent
4. In an advertising agency - some people study demographic data in order to determine the type of message that will appeal to a particular market segment. In what department do such agency employees usually work?
$13.50
Research service
Trucking
During the preapproach
5. Dana needed to stock up on office supplies. She bought three packages of multi-colored file folders at $4.25 per package - six boses of felt-tip markers at $3.68 per box - and two staplers at $6.19 apiece. Assuming a tax rate of 6 percent - What was
Determine what percentage of the retail price is equal to cost
Consumers will buy only a limited amount of a product no matter how low its price
Buying allowance
$50.04
6. When are the customers' needs usually determined in a business-to-business sales situation?
During the preapproach
Integrated
Indirect
Promotional
7. Frank owns a gardening service. Every few months - he leaves flyers detailing his services on the doorsteps of houses in local neighborhoods. What method is Frank using to find new customers?
Incentives
Cold canvassing
By placing the money on the cash drawer ledge
Curved
8. Pet World wants to reduce its planned reductions by 7 percent from last year's figure of $850. Therefore - what would be Pet World's planned reduction amount for this year?
$790.50
Encourage the customer to make a purchase
Rack jobber
Seasonal discount
9. A mortgage broker arranges for a lending institution (such as a bank or savings and loan association) to provide a mortgage for a consumer of business. In this case - What is the channel for distribution of services?
Indirect
Offering related merchandise
Diversion-in-transit
Shake hands firmly and bow
10. What is the difference between recorded sales and inventory based on a physical count?
It always identifies the name of the business of individual that paid for it
Top Management
Stock shortage
By placing the money on the cash drawer ledge
11. A customer in a computer store tells the salesperson - 'I cant buy this software program. I dont understand the directions.' The salesperson's reply is - 'Let's read over the directions together. What is the first direction you find confusing?' What
Stock shortage
Water
Publicity
Question
12. A music store's display of compact discs by a popular country-western singer was unsuccessful. Huge posters of the singer completely overshadowed the CDs. Once the display was removed - sales of the CDs improved. What is the artistic element that mos
Direct check
Psychological pricing
Proportion
Maturity
13. What is the most likely distribution channel for manufacturer of laundry products - candy - and flowers desined for consumers use?
Manufacturer to wholesaler to retailer to consumer
Now - free - new
Consumers will buy only a limited amount of a product no matter how low its price
Straight-rebury
14. In which step of the sale should you learn what the retail customer is looking for in a good or service?
Discount pricing
Planned sales
Determining needs
Stock shortage
15. In what product lifecycle state is a product in when a product in when a product's marketers are looking for new market segments?
Integrated
Beds and dressers to hotel managers
2
Maturity
16. Price x Quantity Sold = what?
Water
Sales revenue
Newspaper
Extended product feature
17. What type of transportation accounts for the smallest percentage of total ton-miles of freight shipped?
Air
It always identifies the name of the business of individual that paid for it
Need
Cold canvassing
18. Jayne works in the mens clothing department of a large department store. Yesterday - he noticed a customer inspecting an elegant suit. Approaching the customer - Jayne said - 'Good morning - Mr. Phelps. May I put that suit in a dressing room for you?
Greeting approach
Creativity
$3 -548.16
The salesperson's prior relationship with the customer
19. How should a salesperson greet a customer in Japan?
Trucking
Shake hands firmly and bow
Seasonal discount
Beds and dressers to hotel managers
20. The owner of Furry Friends pet store holds weekly informal meetings to keep employees aware of new products in the store. How are the pet shop employees getting product information?
Loyalty
Proportion
Indirect
Formal training
21. A visual merchandising specialist is creating a display for a new walking shoe. The shoe store owner wants to emphasize the comfort and freedom of movement the shoes give the wearer. To created this effect - the visual merchandising specialist should
Realistic
During the preapproach
Curved
Three
22. Faro illustrated children's books for a large publishing house. Her illustrations were original and charming - but very different from the types of drawings the company preferred. Eventually - Faro left the company for a job with another publishing f
Production planning
Creativity
Trucking
Promotional
23. What is a special price discount that is given as an incentive to wholesalers and retailers?
Cost and expense analysis
The salesperson's prior relationship with the customer
Buying allowance
Employee relations
24. In what product lifecycle state is a product in when a product in when a product's marketers are looking for new market segments?
Diversion-in-transit
Cost and expense analysis
Familiar saying with a twist
Maturity
25. What is the easiest and most effective method of suggestion selling?
Shake hands firmly and bow
Diversion-in-transit
Coins in front - bills in back - $2 bills places under $1 bills
Offering related merchandise
26. Ordering staple goods from a familiar vendor is what type of purchasing situation?
Ignore the interruption
Research service
Illustration sight lines lead the reader to the copy
Straight-rebury
27. What is the first step in the procedure for determining an item's retail price when we know the item's cost and the customary markup on retail?
Determine what percentage of the retail price is equal to cost
Cold canvassing
Creativity
Employee relations
28. Sometimes a home owner who wishes to sell his or her house will but a home warranty. This means that the buyer of the house will not have to pay for particular house repairs that become necessary during the first year after the house is sold. In this
Extended product feature
Seasonal discount
Maturity
Beds and dressers to hotel managers
29. What is one characteristic of advertising?
It always identifies the name of the business of individual that paid for it
Offering related merchandise
Planned sales
Direct check
30. How should a salesperson greet a customer in Japan?
During the preapproach
Shake hands firmly and bow
Determine what percentage of the retail price is equal to cost
$3 -548.16
31. According to the text - What is one of the most important consideration in direct mail advertising?
Greeting approach
The accuracy of the mailing list
Illustration sight lines lead the reader to the copy
Incentives
32. In which type of print medium is an advertisement's life the shortest?
Familiar saying with a twist
The customers
Newspaper
Supervisors
33. What is the transportation system with the best safety record?
Question
Pipeline
Newspaper
Trucking
34. According to Marketing Essentials - how does a customer feel when you ask several questions in a row?
Cross-examined
Blind check method
Acknowledge
By placing the money on the cash drawer ledge
35. In business-to-business selling - What is the key factor in determining the kinds of preapproach activities a salesperson should do?
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36. What type of transportation is convenient and helps reduce both packaging and inventory costs?
Straight-rebury
To transact purchase orders between businesses
Employee relations
Trucking
37. lettuce farmer in California sends a carload of produce east to Ohio on Monday night. On Tuesday morning - the farmer finds a buyer for the lettuce in Albuquerque - New Mexico. What railroad service can be use to arrange for the lettuce to go to New
Seasonal discount
Diversion-in-transit
Cross-examined
Sales revenue
38. The Baker and Roberti 29 Flavors ice cream company sells its ice cream and frozen yogurt only in its company-owned retail stores. What is this particular kind of distribution called?
Purchase order
Need
Directory
Integrated
39. A mortgage broker arranges for a lending institution (such as a bank or savings and loan association) to provide a mortgage for a consumer of business. In this case - What is the channel for distribution of services?
Encourage the customer to make a purchase
Offering related merchandise
Incentives
Indirect
40. Employee morale is very low at the I Was Frames art supplies company. Employees are unhappy because vacant management positions are always filled by people from outside the company. Turnover at the production and supervisory levels is high. What do e
Cost and expense analysis
UPC code
Proportion
Loyalty
41. What is the source of direction for the company in horizontally organized companies
Top Management
Diversion-in-transit
The customers
$50.04
42. What is one characteristic of advertising?
$790.50
It always identifies the name of the business of individual that paid for it
Proportion
The width of the store's aisles
43. What is the law which prohibits companies from engaging in price fixing?
Limited
Greeting approach
Seasonal discount
Sherman Antitrust Act
44. During what stage of selling should you educate a customer about the special care or special instructions an item requires?
Limited
Need
Departure
Publicity
45. What is the contract term 3/10 net 30 extra 60 an example of?
Top Management
Discount pricing
Acknowledge
Sales promotion
46. A visual merchandising specialist is creating a display for a new walking shoe. The shoe store owner wants to emphasize the comfort and freedom of movement the shoes give the wearer. To created this effect - the visual merchandising specialist should
Encourage the customer to make a purchase
Supervisors
Determining needs
Curved
47. What is the law which prohibits companies from engaging in price fixing?
Sherman Antitrust Act
Loyalty
Directory
Encourage the customer to make a purchase
48. Arabesque Danceware store had $67 -500 in sales during January and its BOM stock inventory was $135000. What was its stock-to-sales ratio?
Manufacturer to wholesaler to retailer to consumer
Cold canvassing
2
Maturity
49. What is the purpose of an illustration in an ad?
Now - free - new
Offering related merchandise
Encourage the customer to make a purchase
$13.50
50. What is the one visual merchandising element that influences customer behavior more directly than any other?
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