Test your basic knowledge |

Marketing Skills Exam

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The owner of Furry Friends pet store holds weekly informal meetings to keep employees aware of new products in the store. How are the pet shop employees getting product information?






2. Materials requirement planning is part of what overall business activity?






3. A company's commitment to maintaining a good health and benefits package for its workers will directly affect its






4. What is the name f a legal contract between a buyer and a supplier that lists the characteristics - price - and shipping instructions of the items the supplier will provide?






5. What is electronic data interchange used for?






6. Sometimes a home owner who wishes to sell his or her house will but a home warranty. This means that the buyer of the house will not have to pay for particular house repairs that become necessary during the first year after the house is sold. In this






7. A music store's display of compact discs by a popular country-western singer was unsuccessful. Huge posters of the singer completely overshadowed the CDs. Once the display was removed - sales of the CDs improved. What is the artistic element that mos






8. Claire check merchandise shipments for a large electronics store. Recently - a shipment containing a variety of computer monitors and disk drivers arrived at the store later than expected and without an invoice. The salespeople needed the merchandise






9. A tape recorder that cost Plugged In electronics store $18 and that originally sold for $42 is marked down 25 percent. What is the maintained markup in dollars for the recorder?






10. Ordering staple goods from a familiar vendor is what type of purchasing situation?






11. On what figure are all other sales projection figures in a merchandise plan based?






12. Price x Quantity Sold = what?






13. A visual merchandising specialist is creating a display for a new walking shoe. The shoe store owner wants to emphasize the comfort and freedom of movement the shoes give the wearer. To created this effect - the visual merchandising specialist should






14. In which step of the sale should you learn what the retail customer is looking for in a good or service?






15. What is the checking method that is susceptible to errors if receivers do not physically count the total number of items in shipment?






16. Frank owns a gardening service. Every few months - he leaves flyers detailing his services on the doorsteps of houses in local neighborhoods. What method is Frank using to find new customers?






17. The sales close that should be used infrequently because it can be viewed by the customer as a pressure tactic is the...






18. A salesperson says to a customer - 'I've has many customers express the same concern you've just stated.' What step of the basic strategy for handling objections does the preceding comment exemplify?






19. What industry was adversely affected by price wars?






20. In business-to-business selling - What is the key factor in determining the kinds of preapproach activities a salesperson should do?

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21. What is the law which prohibits companies from engaging in price fixing?






22. In which situation is using the latest jargon acceptable?






23. A salesperson says to a customer - 'I've has many customers express the same concern you've just stated.' What step of the basic strategy for handling objections does the preceding comment exemplify?






24. What is the transportation system with the best safety record?






25. A stationary and gift store has a sale on July 5th of all small American flags and of red - white - and blue paper goods. Customers are given 50 percent off the price of the goods. What is this an example of?






26. In an advertising agency - some people study demographic data in order to determine the type of message that will appeal to a particular market segment. In what department do such agency employees usually work?






27. Pet World wants to reduce its planned reductions by 7 percent from last year's figure of $850. Therefore - what would be Pet World's planned reduction amount for this year?






28. Something's Cooking sells a variety of cooking and serving utensils. Each November the promotion staff creates an elaborate display of all he utensils and cooking pans a cook could possibly need to cook a big Thanksgiving meal. What type of display w






29. The owner of Furry Friends pet store holds weekly informal meetings to keep employees aware of new products in the store. How are the pet shop employees getting product information?






30. When are the customers' needs usually determined in a business-to-business sales situation?






31. Which printed media is found in 98 percent of American homes?






32. In what product lifecycle state is a product in when a product in when a product's marketers are looking for new market segments?






33. What is the most likely distribution channel for manufacturer of laundry products - candy - and flowers desined for consumers use?






34. During what stage of selling should you educate a customer about the special care or special instructions an item requires?






35. According to Marketing Essentials - how does a customer feel when you ask several questions in a row?






36. A customer in a computer store tells the salesperson - 'I cant buy this software program. I dont understand the directions.' The salesperson's reply is - 'Let's read over the directions together. What is the first direction you find confusing?' What






37. What is the contract term 3/10 net 30 extra 60 an example of?






38. According to the text - What is one of the most important consideration in direct mail advertising?






39. A print ad includes a photo of a woman dressed in pre-Revolutionary War attire and cooking over an open-air fire. The woman is clearly an employee of Williamsburg - the Virginia town in which daily life in 18th century America is re-enacted. The ad's






40. What should you do when a customer interrupts you with a question while you are making change?






41. Employee morale is very low at the I Was Frames art supplies company. Employees are unhappy because vacant management positions are always filled by people from outside the company. Turnover at the production and supervisory levels is high. What do e






42. Businesses that advertise in newspapers can target their ads to people wit particular interests or to those living in a particular region. Why can businesses do this targeting?






43. A stationary and gift store has a sale on July 5th of all small American flags and of red - white - and blue paper goods. Customers are given 50 percent off the price of the goods. What is this an example of?






44. During what stage of selling should you educate a customer about the special care or special instructions an item requires?






45. Something's Cooking sells a variety of cooking and serving utensils. Each November the promotion staff creates an elaborate display of all he utensils and cooking pans a cook could possibly need to cook a big Thanksgiving meal. What type of display w






46. How can you - as a salesperson - best avoid disagreements with a customer about the amount of money the customer gave you as payment?






47. During a presentation - What is the maximum number of items a salesperson should show a customer at one time?






48. As the chief financial officer of NewVillage Bookstores - Incorporated - Buffy monitors the company's financial status. She also meets with other company officers to decide the direction the company will take to meet customer needs and increase profi






49. What is the transportation system with the best safety record?






50. How should a salesperson greet a customer in Japan?