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Test your basic knowledge |
Marketing Skills Exam
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Brigette works for Rising Bakery Company. She manages the bakery's inventory at 25 supermarkets by refilling stock and maintaining the stores' Rising Bakery displays. What is Brigette?
Cold canvassing
Departure
Encourage the customer to make a purchase
Rack jobber
2. During a presentation - What is the maximum number of items a salesperson should show a customer at one time?
Straight-rebury
Diversion-in-transit
Stop showing additional merchandise
Three
3. During a presentation - What is the maximum number of items a salesperson should show a customer at one time?
The accuracy of the mailing list
Sherman Antitrust Act
Three
Psychological pricing
4. What is the least expensive means of product transportation?
Sherman Antitrust Act
Realistic
Curved
Water
5. A salesperson says to a customer - 'I've has many customers express the same concern you've just stated.' What step of the basic strategy for handling objections does the preceding comment exemplify?
Need
Acknowledge
Newspaper
Promotional
6. What is the one visual merchandising element that influences customer behavior more directly than any other?
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7. Something's Cooking sells a variety of cooking and serving utensils. Each November the promotion staff creates an elaborate display of all he utensils and cooking pans a cook could possibly need to cook a big Thanksgiving meal. What type of display w
Seasonal discount
Maturity
Related merchandise dislpay
Cold canvassing
8. What is the most temporary of the psychological pricing techniques?
Manufacturer hires agent who represents him or her in selling to industrial user
Publicity
Promotional
Familiar saying with a twist
9. Jayne works in the mens clothing department of a large department store. Yesterday - he noticed a customer inspecting an elegant suit. Approaching the customer - Jayne said - 'Good morning - Mr. Phelps. May I put that suit in a dressing room for you?
Cost and expense analysis
Greeting approach
Directory
Diversion-in-transit
10. What is electronic data interchange used for?
The home scanner industry
Newspapers circulation is documented and verifiable
UPC code
To transact purchase orders between businesses
11. The Frisinas take a vacation every spring. Working with a travel agent to gather info. about possible destinations - they have planned and taken trips to resort locations throughout the U.S. What type 0f decision making will the Frisinas use to selec
Supervisors
Illustration sight lines lead the reader to the copy
Limited
Rack jobber
12. What is the contract term 3/10 net 30 extra 60 an example of?
The accuracy of the mailing list
Discount pricing
It always identifies the name of the business of individual that paid for it
Determine what percentage of the retail price is equal to cost
13. A tape recorder that cost Plugged In electronics store $18 and that originally sold for $42 is marked down 25 percent. What is the maintained markup in dollars for the recorder?
$13.50
The accuracy of the mailing list
Shake hands firmly and bow
Pipeline
14. What industry was adversely affected by price wars?
The home scanner industry
The salesperson's prior relationship with the customer
Sherman Antitrust Act
Newspapers circulation is documented and verifiable
15. lettuce farmer in California sends a carload of produce east to Ohio on Monday night. On Tuesday morning - the farmer finds a buyer for the lettuce in Albuquerque - New Mexico. What railroad service can be use to arrange for the lettuce to go to New
2
Production planning
Pipeline
Diversion-in-transit
16. Price x Quantity Sold = what?
Stock shortage
Incentives
Shake hands firmly and bow
Sales revenue
17. In which type of print medium is an advertisement's life the shortest?
UPC code
Cost and expense analysis
Newspaper
To transact purchase orders between businesses
18. What is the difference between recorded sales and inventory based on a physical count?
The home scanner industry
Incentives
Stock shortage
Water
19. What is loss-leader pricing a part of?
Psychological pricing
$58.83
Promotional
The accuracy of the mailing list
20. Pet World wants to reduce its planned reductions by 7 percent from last year's figure of $850. Therefore - what would be Pet World's planned reduction amount for this year?
Limited
Limited
$790.50
Encourage the customer to make a purchase
21. A tape recorder that cost Plugged In electronics store $18 and that originally sold for $42 is marked down 25 percent. What is the maintained markup in dollars for the recorder?
Determining needs
$13.50
Water
Rack jobber
22. What is the transportation system with the best safety record?
Pipeline
It always identifies the name of the business of individual that paid for it
Determine what percentage of the retail price is equal to cost
Research service
23. Arabesque Danceware store had $67 -500 in sales during January and its BOM stock inventory was $135000. What was its stock-to-sales ratio?
Employee relations
2
Discount pricing
Sales promotion
24. Employee morale is very low at the I Was Frames art supplies company. Employees are unhappy because vacant management positions are always filled by people from outside the company. Turnover at the production and supervisory levels is high. What do e
24 percent
Water
Determining needs
Loyalty
25. A music store's display of compact discs by a popular country-western singer was unsuccessful. Huge posters of the singer completely overshadowed the CDs. Once the display was removed - sales of the CDs improved. What is the artistic element that mos
Standing room only close
Proportion
Three
Top Management
26. In which type of print medium is an advertisement's life the shortest?
Rack jobber
Sales promotion
Newspaper
Newspapers circulation is documented and verifiable
27. A visual merchandising specialist is creating a display for a new walking shoe. The shoe store owner wants to emphasize the comfort and freedom of movement the shoes give the wearer. To created this effect - the visual merchandising specialist should
Curved
Newspapers circulation is documented and verifiable
Determine what percentage of the retail price is equal to cost
Determine what percentage of the retail price is equal to cost
28. How should a salesperson greet a customer in Japan?
Ignore the interruption
Diversion-in-transit
Offering related merchandise
Shake hands firmly and bow
29. Score Sporting Goods store always has a display with mannequins engaged in season-appropriate sports. The store uses many props to make customers feel as if they could almost join the fun going on in the displays. How would you describe the settings
Loyalty
Realistic
Newspaper
Newspaper
30. Faro illustrated children's books for a large publishing house. Her illustrations were original and charming - but very different from the types of drawings the company preferred. Eventually - Faro left the company for a job with another publishing f
Purchase order
Creativity
Sales revenue
Promotional
31. Materials requirement planning is part of what overall business activity?
Psychological pricing
The customers
Trucking
Production planning
32. Determine the maintained markup percentage for a refrigerator that costs an retailer $365 to stock and that sells for $690; the store wants to mark down the refrigerator 30 percent.
24 percent
Offering related merchandise
By placing the money on the cash drawer ledge
Proportion
33. Something's Cooking sells a variety of cooking and serving utensils. Each November the promotion staff creates an elaborate display of all he utensils and cooking pans a cook could possibly need to cook a big Thanksgiving meal. What type of display w
Related merchandise dislpay
Encourage the customer to make a purchase
Stock shortage
Air
34. What do many store use to mark the price on a dress or suit?
UPC code
Determine what percentage of the retail price is equal to cost
Air
The salesperson's prior relationship with the customer
35. How should a salesperson greet a customer in Japan?
Curved
Cross-examined
Shake hands firmly and bow
$3 -548.16
36. In ads - What are line of force?
Curved
Illustration sight lines lead the reader to the copy
Realistic
Need
37. What is the transportation system with the best safety record?
Planned sales
Creativity
Blind check method
Pipeline
38. What is the name f a legal contract between a buyer and a supplier that lists the characteristics - price - and shipping instructions of the items the supplier will provide?
The width of the store's aisles
Buying allowance
Psychological pricing
Purchase order
39. 'My spouse and I would love to take this trip to Hawaii that you've described - but we have to repaint our house and we really should replace out refrigerator.' What us such an objection based on?
Creativity
Need
Diversion-in-transit
Manufacturer hires agent who represents him or her in selling to industrial user
40. How can you - as a salesperson - best avoid disagreements with a customer about the amount of money the customer gave you as payment?
By placing the money on the cash drawer ledge
Top Management
Production planning
$13.50
41. What type of transportation is convenient and helps reduce both packaging and inventory costs?
Trucking
Related merchandise dislpay
Offering related merchandise
Greeting approach
42. lettuce farmer in California sends a carload of produce east to Ohio on Monday night. On Tuesday morning - the farmer finds a buyer for the lettuce in Albuquerque - New Mexico. What railroad service can be use to arrange for the lettuce to go to New
Extended product feature
Now - free - new
By placing the money on the cash drawer ledge
Diversion-in-transit
43. In ads - What are line of force?
Illustration sight lines lead the reader to the copy
Acknowledge
Loyalty
Need
44. What is the law which prohibits companies from engaging in price fixing?
$3 -548.16
Newspaper
Air
Sherman Antitrust Act
45. What is one characteristic of advertising?
$58.83
Formal training
It always identifies the name of the business of individual that paid for it
Newspaper
46. The sales close that should be used infrequently because it can be viewed by the customer as a pressure tactic is the...
Extended product feature
Now - free - new
Discount pricing
Standing room only close
47. What is the difference between recorded sales and inventory based on a physical count?
By placing the money on the cash drawer ledge
Stock shortage
Publicity
$3 -548.16
48. Price x Quantity Sold = what?
Sales revenue
Curved
Discount pricing
$3 -548.16
49. As the chief financial officer of NewVillage Bookstores - Incorporated - Buffy monitors the company's financial status. She also meets with other company officers to decide the direction the company will take to meet customer needs and increase profi
Production planning
Extended product feature
Top Management
Pipeline
50. Materials requirement planning is part of what overall business activity?
Formal training
Stop showing additional merchandise
Blind check method
Production planning
Can you answer 50 questions in 15 minutes?
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