Test your basic knowledge |

Marketing Skills Exam

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. As Inara opened a new box of tissue - she noticed a card inside listing prizes she could win if she wrote her name and address on a pice of paper and mailed it to the tissue manufacturer - who would pull 10000 names of winners out of an enormous coll






2. The business often has the least control over which type of promotion?






3. A salesperson says to a customer - 'I've has many customers express the same concern you've just stated.' What step of the basic strategy for handling objections does the preceding comment exemplify?






4. In ads - What are line of force?






5. What type of transportation accounts for the smallest percentage of total ton-miles of freight shipped?






6. What is a special price discount that is given as an incentive to wholesalers and retailers?






7. Employee morale is very low at the I Was Frames art supplies company. Employees are unhappy because vacant management positions are always filled by people from outside the company. Turnover at the production and supervisory levels is high. What do e






8. What type of transportation is convenient and helps reduce both packaging and inventory costs?






9. The sales close that should be used infrequently because it can be viewed by the customer as a pressure tactic is the...






10. A print ad includes a photo of a woman dressed in pre-Revolutionary War attire and cooking over an open-air fire. The woman is clearly an employee of Williamsburg - the Virginia town in which daily life in 18th century America is re-enacted. The ad's






11. Frank owns a gardening service. Every few months - he leaves flyers detailing his services on the doorsteps of houses in local neighborhoods. What method is Frank using to find new customers?






12. Determine the maintained markup percentage for a refrigerator that costs an retailer $365 to stock and that sells for $690; the store wants to mark down the refrigerator 30 percent.






13. What is the checking method that is susceptible to errors if receivers do not physically count the total number of items in shipment?






14. Pet World wants to reduce its planned reductions by 7 percent from last year's figure of $850. Therefore - what would be Pet World's planned reduction amount for this year?






15. Dana needed to stock up on office supplies. She bought three packages of multi-colored file folders at $4.25 per package - six boses of felt-tip markers at $3.68 per box - and two staplers at $6.19 apiece. Assuming a tax rate of 6 percent - What was






16. How should a salesperson greet a customer in Japan?






17. Jayne works in the mens clothing department of a large department store. Yesterday - he noticed a customer inspecting an elegant suit. Approaching the customer - Jayne said - 'Good morning - Mr. Phelps. May I put that suit in a dressing room for you?






18. As the chief financial officer of NewVillage Bookstores - Incorporated - Buffy monitors the company's financial status. She also meets with other company officers to decide the direction the company will take to meet customer needs and increase profi






19. In an advertising agency - some people study demographic data in order to determine the type of message that will appeal to a particular market segment. In what department do such agency employees usually work?






20. A company's commitment to maintaining a good health and benefits package for its workers will directly affect its






21. The sales close that should be used infrequently because it can be viewed by the customer as a pressure tactic is the...






22. What is the most temporary of the psychological pricing techniques?






23. When are the customers' needs usually determined in a business-to-business sales situation?






24. A print ad includes a photo of a woman dressed in pre-Revolutionary War attire and cooking over an open-air fire. The woman is clearly an employee of Williamsburg - the Virginia town in which daily life in 18th century America is re-enacted. The ad's






25. What is the first step in the procedure for determining an item's retail price when we know the item's cost and the customary markup on retail?






26. What is the most likely distribution channel for manufacturer of laundry products - candy - and flowers desined for consumers use?






27. What is the least expensive means of product transportation?






28. Who are those who assign work duties and supervise employees?






29. What is one characteristic of advertising?






30. The owner of Furry Friends pet store holds weekly informal meetings to keep employees aware of new products in the store. How are the pet shop employees getting product information?






31. When used in headlines - what words attract most readers' attention?






32. In what product lifecycle state is a product in when a product in when a product's marketers are looking for new market segments?






33. What is the name f a legal contract between a buyer and a supplier that lists the characteristics - price - and shipping instructions of the items the supplier will provide?






34. Faro illustrated children's books for a large publishing house. Her illustrations were original and charming - but very different from the types of drawings the company preferred. Eventually - Faro left the company for a job with another publishing f






35. On what figure are all other sales projection figures in a merchandise plan based?






36. Sometimes a home owner who wishes to sell his or her house will but a home warranty. This means that the buyer of the house will not have to pay for particular house repairs that become necessary during the first year after the house is sold. In this






37. Score Sporting Goods store always has a display with mannequins engaged in season-appropriate sports. The store uses many props to make customers feel as if they could almost join the fun going on in the displays. How would you describe the settings






38. During what stage of selling should you educate a customer about the special care or special instructions an item requires?






39. What do many store use to mark the price on a dress or suit?






40. What is the transportation system with the best safety record?






41. What is the difference between recorded sales and inventory based on a physical count?






42. Something's Cooking sells a variety of cooking and serving utensils. Each November the promotion staff creates an elaborate display of all he utensils and cooking pans a cook could possibly need to cook a big Thanksgiving meal. What type of display w






43. Brigette works for Rising Bakery Company. She manages the bakery's inventory at 25 supermarkets by refilling stock and maintaining the stores' Rising Bakery displays. What is Brigette?






44. What does the law of diminishing marginal utility state?






45. In which situation is using the latest jargon acceptable?






46. When are the customers' needs usually determined in a business-to-business sales situation?






47. Which printed media is found in 98 percent of American homes?






48. A customer in a computer store tells the salesperson - 'I cant buy this software program. I dont understand the directions.' The salesperson's reply is - 'Let's read over the directions together. What is the first direction you find confusing?' What






49. A salesperson says to a customer - 'I've has many customers express the same concern you've just stated.' What step of the basic strategy for handling objections does the preceding comment exemplify?






50. A mortgage broker arranges for a lending institution (such as a bank or savings and loan association) to provide a mortgage for a consumer of business. In this case - What is the channel for distribution of services?