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Test your basic knowledge |
Marketing Skills Exam
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What type of transportation accounts for the smallest percentage of total ton-miles of freight shipped?
UPC code
Pipeline
Air
Newspaper
2. Brigette works for Rising Bakery Company. She manages the bakery's inventory at 25 supermarkets by refilling stock and maintaining the stores' Rising Bakery displays. What is Brigette?
Direct check
Air
Rack jobber
Purchase order
3. lettuce farmer in California sends a carload of produce east to Ohio on Monday night. On Tuesday morning - the farmer finds a buyer for the lettuce in Albuquerque - New Mexico. What railroad service can be use to arrange for the lettuce to go to New
Direct check
Diversion-in-transit
Realistic
Purchase order
4. What is loss-leader pricing a part of?
Psychological pricing
Rack jobber
Cross-examined
$13.50
5. Price x Quantity Sold = what?
Beds and dressers to hotel managers
Supervisors
Planned sales
Sales revenue
6. The owner of Furry Friends pet store holds weekly informal meetings to keep employees aware of new products in the store. How are the pet shop employees getting product information?
Blind check method
Formal training
Familiar saying with a twist
By placing the money on the cash drawer ledge
7. 'My spouse and I would love to take this trip to Hawaii that you've described - but we have to repaint our house and we really should replace out refrigerator.' What us such an objection based on?
Planned sales
Question
Need
Direct check
8. What should you do when a customer interrupts you with a question while you are making change?
Employee relations
Ignore the interruption
Psychological pricing
Manufacturer to wholesaler to retailer to consumer
9. What is the first step in the procedure for determining an item's retail price when we know the item's cost and the customary markup on retail?
Determine what percentage of the retail price is equal to cost
Consumers will buy only a limited amount of a product no matter how low its price
Greeting approach
Directory
10. What is one characteristic of advertising?
Illustration sight lines lead the reader to the copy
Greeting approach
Trucking
It always identifies the name of the business of individual that paid for it
11. A visual merchandising specialist is creating a display for a new walking shoe. The shoe store owner wants to emphasize the comfort and freedom of movement the shoes give the wearer. To created this effect - the visual merchandising specialist should
$50.04
The customers
Supervisors
Curved
12. Pet World wants to reduce its planned reductions by 7 percent from last year's figure of $850. Therefore - what would be Pet World's planned reduction amount for this year?
Shake hands firmly and bow
Related merchandise dislpay
$790.50
Greeting approach
13. A tape recorder that cost Plugged In electronics store $18 and that originally sold for $42 is marked down 25 percent. What is the maintained markup in dollars for the recorder?
$13.50
Top Management
The customers
$3 -548.16
14. Which printed media is found in 98 percent of American homes?
Discount pricing
Directory
Related merchandise dislpay
Acknowledge
15. A mortgage broker arranges for a lending institution (such as a bank or savings and loan association) to provide a mortgage for a consumer of business. In this case - What is the channel for distribution of services?
Indirect
Formal training
$13.50
Incentives
16. In which step of the sale should you learn what the retail customer is looking for in a good or service?
Determining needs
Extended product feature
Stop showing additional merchandise
24 percent
17. The Natural Place is a gift store selling items that focus on the environment and ecological concerns. Chris coordinates all of the physical elements in The Natural Place so that the store projects the right image to its customers. What is Chris dire
Stop showing additional merchandise
Seasonal discount
Ignore the interruption
Sales promotion
18. In an advertising agency - some people study demographic data in order to determine the type of message that will appeal to a particular market segment. In what department do such agency employees usually work?
Publicity
Publicity
Research service
Straight-rebury
19. During what stage of selling should you educate a customer about the special care or special instructions an item requires?
Departure
Sales revenue
The salesperson's prior relationship with the customer
Supervisors
20. What is the first step in the procedure for determining an item's retail price when we know the item's cost and the customary markup on retail?
Newspapers circulation is documented and verifiable
Determine what percentage of the retail price is equal to cost
Direct check
Familiar saying with a twist
21. Price x Quantity Sold = what?
Extended product feature
Standing room only close
Offering related merchandise
Sales revenue
22. On what figure are all other sales projection figures in a merchandise plan based?
The salesperson's prior relationship with the customer
Promotional
Planned sales
$13.50
23. On what figure are all other sales projection figures in a merchandise plan based?
Straight-rebury
Formal training
Planned sales
Directory
24. What is the most likely distribution channel for manufacturer of laundry products - candy - and flowers desined for consumers use?
Psychological pricing
Air
Blind check method
Manufacturer to wholesaler to retailer to consumer
25. In ads - What are line of force?
$3 -548.16
Illustration sight lines lead the reader to the copy
Straight-rebury
Supervisors
26. How should a salesperson greet a customer in Japan?
Shake hands firmly and bow
Sales revenue
Newspapers circulation is documented and verifiable
Question
27. The Natural Place is a gift store selling items that focus on the environment and ecological concerns. Chris coordinates all of the physical elements in The Natural Place so that the store projects the right image to its customers. What is Chris dire
Loyalty
Related merchandise dislpay
Sales revenue
Sales promotion
28. A tape recorder that cost Plugged In electronics store $18 and that originally sold for $42 is marked down 25 percent. What is the maintained markup in dollars for the recorder?
$13.50
$50.04
Straight-rebury
Seasonal discount
29. What is the one visual merchandising element that influences customer behavior more directly than any other?
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30. What should the salesperson do when a customer is having difficulty making a buying decision?
Rack jobber
Stop showing additional merchandise
Sales revenue
Sherman Antitrust Act
31. What is a special price discount that is given as an incentive to wholesalers and retailers?
Buying allowance
$58.83
Planned sales
Sales revenue
32. What is the most temporary of the psychological pricing techniques?
Determine what percentage of the retail price is equal to cost
Offering related merchandise
Promotional
Direct check
33. How should a salesperson greet a customer in Japan?
Shake hands firmly and bow
Offering related merchandise
Determine what percentage of the retail price is equal to cost
Discount pricing
34. In ads - What are line of force?
Standing room only close
Beds and dressers to hotel managers
Illustration sight lines lead the reader to the copy
Direct check
35. Businesses that advertise in newspapers can target their ads to people wit particular interests or to those living in a particular region. Why can businesses do this targeting?
Creativity
Sherman Antitrust Act
Newspapers circulation is documented and verifiable
Publicity
36. A customer in a computer store tells the salesperson - 'I cant buy this software program. I dont understand the directions.' The salesperson's reply is - 'Let's read over the directions together. What is the first direction you find confusing?' What
Production planning
Need
Cold canvassing
Question
37. What is the easiest and most effective method of suggestion selling?
Planned sales
Psychological pricing
Need
Offering related merchandise
38. Petite Boutique buys its blouses from Too Sweet blouse manufacturers. Too Sweet offers a 12 percent discounts on orders of $3000 or more. Petite Boutique ordered $4 -200 worth of merchandise and insistred on terms of 4/10 net 30. If the store takes a
$3 -548.16
Employee relations
Now - free - new
Determining needs
39. A stationary and gift store has a sale on July 5th of all small American flags and of red - white - and blue paper goods. Customers are given 50 percent off the price of the goods. What is this an example of?
Rack jobber
Seasonal discount
Curved
Creativity
40. What type of transportation is convenient and helps reduce both packaging and inventory costs?
Trucking
Offering related merchandise
Determine what percentage of the retail price is equal to cost
Stock shortage
41. Score Sporting Goods store always has a display with mannequins engaged in season-appropriate sports. The store uses many props to make customers feel as if they could almost join the fun going on in the displays. How would you describe the settings
Loyalty
Realistic
$58.83
Offering related merchandise
42. What is loss-leader pricing a part of?
Top Management
Psychological pricing
Proportion
Integrated
43. Claire check merchandise shipments for a large electronics store. Recently - a shipment containing a variety of computer monitors and disk drivers arrived at the store later than expected and without an invoice. The salespeople needed the merchandise
Publicity
Blind check method
24 percent
It always identifies the name of the business of individual that paid for it
44. In which situation is using the latest jargon acceptable?
Offering related merchandise
Beds and dressers to hotel managers
$790.50
Formal training
45. Jayne works in the mens clothing department of a large department store. Yesterday - he noticed a customer inspecting an elegant suit. Approaching the customer - Jayne said - 'Good morning - Mr. Phelps. May I put that suit in a dressing room for you?
Determine what percentage of the retail price is equal to cost
Sherman Antitrust Act
It always identifies the name of the business of individual that paid for it
Greeting approach
46. When are the customers' needs usually determined in a business-to-business sales situation?
During the preapproach
Indirect
Indirect
Offering related merchandise
47. Businesses that advertise in newspapers can target their ads to people wit particular interests or to those living in a particular region. Why can businesses do this targeting?
Familiar saying with a twist
Newspapers circulation is documented and verifiable
Creativity
Proportion
48. Something's Cooking sells a variety of cooking and serving utensils. Each November the promotion staff creates an elaborate display of all he utensils and cooking pans a cook could possibly need to cook a big Thanksgiving meal. What type of display w
Ignore the interruption
Sales promotion
Related merchandise dislpay
2
49. What does the law of diminishing marginal utility state?
Air
Formal training
$13.50
Consumers will buy only a limited amount of a product no matter how low its price
50. When used in headlines - what words attract most readers' attention?
Now - free - new
Water
By placing the money on the cash drawer ledge
Direct check