Test your basic knowledge |

Marketing Skills Exam

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What do many store use to mark the price on a dress or suit?






2. Sometimes a home owner who wishes to sell his or her house will but a home warranty. This means that the buyer of the house will not have to pay for particular house repairs that become necessary during the first year after the house is sold. In this






3. The owner of Furry Friends pet store holds weekly informal meetings to keep employees aware of new products in the store. How are the pet shop employees getting product information?






4. In business-to-business selling - What is the key factor in determining the kinds of preapproach activities a salesperson should do?

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5. In which step of the sale should you learn what the retail customer is looking for in a good or service?






6. Jayne works in the mens clothing department of a large department store. Yesterday - he noticed a customer inspecting an elegant suit. Approaching the customer - Jayne said - 'Good morning - Mr. Phelps. May I put that suit in a dressing room for you?






7. According to the text - What is one of the most important consideration in direct mail advertising?






8. Price x Quantity Sold = what?






9. What is the most likely distribution channel for manufacturer of laundry products - candy - and flowers desined for consumers use?






10. Businesses that advertise in newspapers can target their ads to people wit particular interests or to those living in a particular region. Why can businesses do this targeting?






11. What is the source of direction for the company in horizontally organized companies






12. During what stage of selling should you educate a customer about the special care or special instructions an item requires?






13. A customer in a computer store tells the salesperson - 'I cant buy this software program. I dont understand the directions.' The salesperson's reply is - 'Let's read over the directions together. What is the first direction you find confusing?' What






14. What is the one visual merchandising element that influences customer behavior more directly than any other?

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15. What type of transportation accounts for the smallest percentage of total ton-miles of freight shipped?






16. Ordering staple goods from a familiar vendor is what type of purchasing situation?






17. Determine the maintained markup percentage for a refrigerator that costs an retailer $365 to stock and that sells for $690; the store wants to mark down the refrigerator 30 percent.






18. In business-to-business selling - What is the key factor in determining the kinds of preapproach activities a salesperson should do?

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19. How should a salesperson greet a customer in Japan?






20. What industry was adversely affected by price wars?






21. Which printed media is found in 98 percent of American homes?






22. The sales close that should be used infrequently because it can be viewed by the customer as a pressure tactic is the...






23. According to Marketing Essentials - how does a customer feel when you ask several questions in a row?






24. A print ad includes a photo of a woman dressed in pre-Revolutionary War attire and cooking over an open-air fire. The woman is clearly an employee of Williamsburg - the Virginia town in which daily life in 18th century America is re-enacted. The ad's






25. Anna sells upscale casual wear at Northeastern Adventures. Just before she writes up a customer's order - Anna shows the customer the store's newest merchandise - particularly those items that coordinate with the customer's purchases. What method is






26. How does most price planning begin?






27. As Inara opened a new box of tissue - she noticed a card inside listing prizes she could win if she wrote her name and address on a pice of paper and mailed it to the tissue manufacturer - who would pull 10000 names of winners out of an enormous coll






28. River Tam owns and operate River Tam's Textiles Which manufactures fabric used by furniture makers for covering sofas and chairs. River Tam's business is too small to afford its own sales force. What is the distribution channel that River Tam would m






29. Arabesque Danceware store had $67 -500 in sales during January and its BOM stock inventory was $135000. What was its stock-to-sales ratio?






30. Score Sporting Goods store always has a display with mannequins engaged in season-appropriate sports. The store uses many props to make customers feel as if they could almost join the fun going on in the displays. How would you describe the settings






31. What is one characteristic of advertising?






32. What is the source of direction for the company in horizontally organized companies






33. What is the most temporary of the psychological pricing techniques?






34. Employee morale is very low at the I Was Frames art supplies company. Employees are unhappy because vacant management positions are always filled by people from outside the company. Turnover at the production and supervisory levels is high. What do e






35. Richard bought bath towels for his new apartment. The original price for the towels was $21.95 each - but they had been marked down by 33 percent. What was the total cost to Richard - excluding tax - for four towels.






36. How can you - as a salesperson - best avoid disagreements with a customer about the amount of money the customer gave you as payment?






37. What is the checking method that is susceptible to errors if receivers do not physically count the total number of items in shipment?






38. In which situation is using the latest jargon acceptable?






39. According to Marketing Essentials - how does a customer feel when you ask several questions in a row?






40. What is the first step in the procedure for determining an item's retail price when we know the item's cost and the customary markup on retail?






41. Faro illustrated children's books for a large publishing house. Her illustrations were original and charming - but very different from the types of drawings the company preferred. Eventually - Faro left the company for a job with another publishing f






42. Arabesque Danceware store had $67 -500 in sales during January and its BOM stock inventory was $135000. What was its stock-to-sales ratio?






43. Materials requirement planning is part of what overall business activity?






44. What is the difference between recorded sales and inventory based on a physical count?






45. What is the law which prohibits companies from engaging in price fixing?






46. What is the most likely distribution channel for manufacturer of laundry products - candy - and flowers desined for consumers use?






47. A visual merchandising specialist is creating a display for a new walking shoe. The shoe store owner wants to emphasize the comfort and freedom of movement the shoes give the wearer. To created this effect - the visual merchandising specialist should






48. In an advertising agency - some people study demographic data in order to determine the type of message that will appeal to a particular market segment. In what department do such agency employees usually work?






49. A tape recorder that cost Plugged In electronics store $18 and that originally sold for $42 is marked down 25 percent. What is the maintained markup in dollars for the recorder?






50. What is a special price discount that is given as an incentive to wholesalers and retailers?