Test your basic knowledge |

Marketing Skills Exam

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What does the law of diminishing marginal utility state?






2. According to Marketing Essentials - how does a customer feel when you ask several questions in a row?






3. Frank owns a gardening service. Every few months - he leaves flyers detailing his services on the doorsteps of houses in local neighborhoods. What method is Frank using to find new customers?






4. Arabesque Danceware store had $67 -500 in sales during January and its BOM stock inventory was $135000. What was its stock-to-sales ratio?






5. What is one characteristic of advertising?






6. Businesses that advertise in newspapers can target their ads to people wit particular interests or to those living in a particular region. Why can businesses do this targeting?






7. How does most price planning begin?






8. What is the easiest and most effective method of suggestion selling?






9. What is electronic data interchange used for?






10. What do many store use to mark the price on a dress or suit?






11. In an advertising agency - some people study demographic data in order to determine the type of message that will appeal to a particular market segment. In what department do such agency employees usually work?






12. Pet World wants to reduce its planned reductions by 7 percent from last year's figure of $850. Therefore - what would be Pet World's planned reduction amount for this year?






13. What is the law which prohibits companies from engaging in price fixing?






14. How should a salesperson greet a customer in Japan?






15. Who are those who assign work duties and supervise employees?






16. What does the law of diminishing marginal utility state?






17. In ads - What are line of force?






18. The Frisinas take a vacation every spring. Working with a travel agent to gather info. about possible destinations - they have planned and taken trips to resort locations throughout the U.S. What type 0f decision making will the Frisinas use to selec






19. A stationary and gift store has a sale on July 5th of all small American flags and of red - white - and blue paper goods. Customers are given 50 percent off the price of the goods. What is this an example of?






20. Score Sporting Goods store always has a display with mannequins engaged in season-appropriate sports. The store uses many props to make customers feel as if they could almost join the fun going on in the displays. How would you describe the settings






21. As the chief financial officer of NewVillage Bookstores - Incorporated - Buffy monitors the company's financial status. She also meets with other company officers to decide the direction the company will take to meet customer needs and increase profi






22. What should you do when a customer interrupts you with a question while you are making change?






23. Richard bought bath towels for his new apartment. The original price for the towels was $21.95 each - but they had been marked down by 33 percent. What was the total cost to Richard - excluding tax - for four towels.






24. When used in headlines - what words attract most readers' attention?






25. What should you do when a customer interrupts you with a question while you are making change?






26. What is the one visual merchandising element that influences customer behavior more directly than any other?


27. Pet World wants to reduce its planned reductions by 7 percent from last year's figure of $850. Therefore - what would be Pet World's planned reduction amount for this year?






28. Employee morale is very low at the I Was Frames art supplies company. Employees are unhappy because vacant management positions are always filled by people from outside the company. Turnover at the production and supervisory levels is high. What do e






29. What is the contract term 3/10 net 30 extra 60 an example of?






30. In an advertising agency - some people study demographic data in order to determine the type of message that will appeal to a particular market segment. In what department do such agency employees usually work?






31. Jayne works in the mens clothing department of a large department store. Yesterday - he noticed a customer inspecting an elegant suit. Approaching the customer - Jayne said - 'Good morning - Mr. Phelps. May I put that suit in a dressing room for you?






32. What is the purpose of an illustration in an ad?






33. What is the easiest and most effective method of suggestion selling?






34. What is the law which prohibits companies from engaging in price fixing?






35. In what product lifecycle state is a product in when a product in when a product's marketers are looking for new market segments?






36. What type of transportation is convenient and helps reduce both packaging and inventory costs?






37. According to Marketing Essentials - how does a customer feel when you ask several questions in a row?






38. A visual merchandising specialist is creating a display for a new walking shoe. The shoe store owner wants to emphasize the comfort and freedom of movement the shoes give the wearer. To created this effect - the visual merchandising specialist should






39. In ads - What are line of force?






40. As the chief financial officer of NewVillage Bookstores - Incorporated - Buffy monitors the company's financial status. She also meets with other company officers to decide the direction the company will take to meet customer needs and increase profi






41. During a presentation - What is the maximum number of items a salesperson should show a customer at one time?






42. What is the purpose of an illustration in an ad?






43. Determine the maintained markup percentage for a refrigerator that costs an retailer $365 to stock and that sells for $690; the store wants to mark down the refrigerator 30 percent.






44. According to the text - What is one of the most important consideration in direct mail advertising?






45. What should the salesperson do when a customer is having difficulty making a buying decision?






46. During a presentation - What is the maximum number of items a salesperson should show a customer at one time?






47. Determine the maintained markup percentage for a refrigerator that costs an retailer $365 to stock and that sells for $690; the store wants to mark down the refrigerator 30 percent.






48. In business-to-business selling - What is the key factor in determining the kinds of preapproach activities a salesperson should do?


49. Businesses that advertise in newspapers can target their ads to people wit particular interests or to those living in a particular region. Why can businesses do this targeting?






50. The Frisinas take a vacation every spring. Working with a travel agent to gather info. about possible destinations - they have planned and taken trips to resort locations throughout the U.S. What type 0f decision making will the Frisinas use to selec