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Test your basic knowledge |
Marketing Skills Exam
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Ordering staple goods from a familiar vendor is what type of purchasing situation?
Departure
Straight-rebury
Departure
24 percent
2. A company's commitment to maintaining a good health and benefits package for its workers will directly affect its
By placing the money on the cash drawer ledge
Employee relations
Directory
Discount pricing
3. What is the name f a legal contract between a buyer and a supplier that lists the characteristics - price - and shipping instructions of the items the supplier will provide?
The customers
Purchase order
Stock shortage
Direct check
4. In which step of the sale should you learn what the retail customer is looking for in a good or service?
Related merchandise dislpay
Determining needs
Production planning
Consumers will buy only a limited amount of a product no matter how low its price
5. During what stage of selling should you educate a customer about the special care or special instructions an item requires?
To transact purchase orders between businesses
Cold canvassing
Departure
Sales promotion
6. Brigette works for Rising Bakery Company. She manages the bakery's inventory at 25 supermarkets by refilling stock and maintaining the stores' Rising Bakery displays. What is Brigette?
Integrated
Production planning
Rack jobber
Research service
7. The sales close that should be used infrequently because it can be viewed by the customer as a pressure tactic is the...
Air
Standing room only close
Cold canvassing
Production planning
8. A salesperson says to a customer - 'I've has many customers express the same concern you've just stated.' What step of the basic strategy for handling objections does the preceding comment exemplify?
Greeting approach
Newspapers circulation is documented and verifiable
Acknowledge
Direct check
9. Richard bought bath towels for his new apartment. The original price for the towels was $21.95 each - but they had been marked down by 33 percent. What was the total cost to Richard - excluding tax - for four towels.
$58.83
Diversion-in-transit
By placing the money on the cash drawer ledge
Purchase order
10. What is electronic data interchange used for?
Creativity
To transact purchase orders between businesses
Cross-examined
Acknowledge
11. How does most price planning begin?
Pipeline
$790.50
Cost and expense analysis
During the preapproach
12. Pet World wants to reduce its planned reductions by 7 percent from last year's figure of $850. Therefore - what would be Pet World's planned reduction amount for this year?
Coins in front - bills in back - $2 bills places under $1 bills
Newspapers circulation is documented and verifiable
$790.50
Publicity
13. Who are those who assign work duties and supervise employees?
Supervisors
Discount pricing
Water
Buying allowance
14. Brigette works for Rising Bakery Company. She manages the bakery's inventory at 25 supermarkets by refilling stock and maintaining the stores' Rising Bakery displays. What is Brigette?
Greeting approach
Rack jobber
Supervisors
Formal training
15. As the chief financial officer of NewVillage Bookstores - Incorporated - Buffy monitors the company's financial status. She also meets with other company officers to decide the direction the company will take to meet customer needs and increase profi
It always identifies the name of the business of individual that paid for it
Creativity
To transact purchase orders between businesses
Top Management
16. What is the checking method that is susceptible to errors if receivers do not physically count the total number of items in shipment?
Cross-examined
Newspaper
Direct check
Standing room only close
17. Arabesque Danceware store had $67 -500 in sales during January and its BOM stock inventory was $135000. What was its stock-to-sales ratio?
The width of the store's aisles
2
Related merchandise dislpay
Determining needs
18. What is loss-leader pricing a part of?
Cross-examined
Employee relations
Now - free - new
Psychological pricing
19. As Inara opened a new box of tissue - she noticed a card inside listing prizes she could win if she wrote her name and address on a pice of paper and mailed it to the tissue manufacturer - who would pull 10000 names of winners out of an enormous coll
The accuracy of the mailing list
Newspaper
Incentives
Directory
20. What is the least expensive means of product transportation?
Water
Extended product feature
Formal training
Greeting approach
21. lettuce farmer in California sends a carload of produce east to Ohio on Monday night. On Tuesday morning - the farmer finds a buyer for the lettuce in Albuquerque - New Mexico. What railroad service can be use to arrange for the lettuce to go to New
Cost and expense analysis
Beds and dressers to hotel managers
24 percent
Diversion-in-transit
22. What is the difference between recorded sales and inventory based on a physical count?
Loyalty
Stock shortage
Sales revenue
Determine what percentage of the retail price is equal to cost
23. Frank owns a gardening service. Every few months - he leaves flyers detailing his services on the doorsteps of houses in local neighborhoods. What method is Frank using to find new customers?
Cold canvassing
The home scanner industry
Water
The width of the store's aisles
24. Employee morale is very low at the I Was Frames art supplies company. Employees are unhappy because vacant management positions are always filled by people from outside the company. Turnover at the production and supervisory levels is high. What do e
Blind check method
Loyalty
The salesperson's prior relationship with the customer
Creativity
25. In an advertising agency - some people study demographic data in order to determine the type of message that will appeal to a particular market segment. In what department do such agency employees usually work?
Straight-rebury
Research service
Formal training
Determining needs
26. What should the salesperson do when a customer is having difficulty making a buying decision?
Stop showing additional merchandise
Rack jobber
Limited
Proportion
27. What is the most likely distribution channel for manufacturer of laundry products - candy - and flowers desined for consumers use?
Offering related merchandise
Integrated
Manufacturer to wholesaler to retailer to consumer
Employee relations
28. A music store's display of compact discs by a popular country-western singer was unsuccessful. Huge posters of the singer completely overshadowed the CDs. Once the display was removed - sales of the CDs improved. What is the artistic element that mos
Greeting approach
Shake hands firmly and bow
Proportion
Incentives
29. What is the transportation system with the best safety record?
Pipeline
Determining needs
Blind check method
Rack jobber
30. As the chief financial officer of NewVillage Bookstores - Incorporated - Buffy monitors the company's financial status. She also meets with other company officers to decide the direction the company will take to meet customer needs and increase profi
Top Management
The home scanner industry
Three
Direct check
31. The owner of Furry Friends pet store holds weekly informal meetings to keep employees aware of new products in the store. How are the pet shop employees getting product information?
Acknowledge
Loyalty
Formal training
Familiar saying with a twist
32. The business often has the least control over which type of promotion?
Integrated
Indirect
Creativity
Publicity
33. A mortgage broker arranges for a lending institution (such as a bank or savings and loan association) to provide a mortgage for a consumer of business. In this case - What is the channel for distribution of services?
Indirect
Three
It always identifies the name of the business of individual that paid for it
Determining needs
34. A company's commitment to maintaining a good health and benefits package for its workers will directly affect its
Creativity
It always identifies the name of the business of individual that paid for it
Departure
Employee relations
35. What type of transportation accounts for the smallest percentage of total ton-miles of freight shipped?
Limited
Air
To transact purchase orders between businesses
Shake hands firmly and bow
36. What is a typical cash register arrangement?
Standing room only close
Coins in front - bills in back - $2 bills places under $1 bills
Cross-examined
During the preapproach
37. What is a special price discount that is given as an incentive to wholesalers and retailers?
Manufacturer to wholesaler to retailer to consumer
Creativity
Offering related merchandise
Buying allowance
38. When are the customers' needs usually determined in a business-to-business sales situation?
During the preapproach
Cold canvassing
Shake hands firmly and bow
Research service
39. Anna sells upscale casual wear at Northeastern Adventures. Just before she writes up a customer's order - Anna shows the customer the store's newest merchandise - particularly those items that coordinate with the customer's purchases. What method is
Realistic
Standing room only close
Offering related merchandise
The width of the store's aisles
40. What do many store use to mark the price on a dress or suit?
Cold canvassing
Production planning
UPC code
Determining needs
41. What type of transportation is convenient and helps reduce both packaging and inventory costs?
Rack jobber
Integrated
Trucking
Beds and dressers to hotel managers
42. The owner of Furry Friends pet store holds weekly informal meetings to keep employees aware of new products in the store. How are the pet shop employees getting product information?
Formal training
$13.50
Maturity
It always identifies the name of the business of individual that paid for it
43. A stationary and gift store has a sale on July 5th of all small American flags and of red - white - and blue paper goods. Customers are given 50 percent off the price of the goods. What is this an example of?
$50.04
Blind check method
Seasonal discount
Sales revenue
44. The Natural Place is a gift store selling items that focus on the environment and ecological concerns. Chris coordinates all of the physical elements in The Natural Place so that the store projects the right image to its customers. What is Chris dire
Departure
Blind check method
Sales promotion
Stock shortage
45. Price x Quantity Sold = what?
Cold canvassing
Sales revenue
It always identifies the name of the business of individual that paid for it
Stop showing additional merchandise
46. A print ad includes a photo of a woman dressed in pre-Revolutionary War attire and cooking over an open-air fire. The woman is clearly an employee of Williamsburg - the Virginia town in which daily life in 18th century America is re-enacted. The ad's
Realistic
Realistic
Familiar saying with a twist
Formal training
47. What do many store use to mark the price on a dress or suit?
Consumers will buy only a limited amount of a product no matter how low its price
Three
UPC code
Now - free - new
48. In which type of print medium is an advertisement's life the shortest?
It always identifies the name of the business of individual that paid for it
Newspaper
Trucking
Need
49. A tape recorder that cost Plugged In electronics store $18 and that originally sold for $42 is marked down 25 percent. What is the maintained markup in dollars for the recorder?
Shake hands firmly and bow
$13.50
Integrated
By placing the money on the cash drawer ledge
50. What is the law which prohibits companies from engaging in price fixing?
Sales promotion
Sherman Antitrust Act
$13.50
Manufacturer to wholesaler to retailer to consumer