Test your basic knowledge |

Marketing Skills Exam

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What should the salesperson do when a customer is having difficulty making a buying decision?






2. When used in headlines - what words attract most readers' attention?






3. Anna sells upscale casual wear at Northeastern Adventures. Just before she writes up a customer's order - Anna shows the customer the store's newest merchandise - particularly those items that coordinate with the customer's purchases. What method is






4. According to Marketing Essentials - how does a customer feel when you ask several questions in a row?






5. Anna sells upscale casual wear at Northeastern Adventures. Just before she writes up a customer's order - Anna shows the customer the store's newest merchandise - particularly those items that coordinate with the customer's purchases. What method is






6. What is one characteristic of advertising?






7. What is the contract term 3/10 net 30 extra 60 an example of?






8. In which type of print medium is an advertisement's life the shortest?






9. Richard bought bath towels for his new apartment. The original price for the towels was $21.95 each - but they had been marked down by 33 percent. What was the total cost to Richard - excluding tax - for four towels.






10. 'My spouse and I would love to take this trip to Hawaii that you've described - but we have to repaint our house and we really should replace out refrigerator.' What us such an objection based on?






11. According to the text - What is one of the most important consideration in direct mail advertising?






12. What type of transportation accounts for the smallest percentage of total ton-miles of freight shipped?






13. What is the first step in the procedure for determining an item's retail price when we know the item's cost and the customary markup on retail?






14. What is the transportation system with the best safety record?






15. The business often has the least control over which type of promotion?






16. Pet World wants to reduce its planned reductions by 7 percent from last year's figure of $850. Therefore - what would be Pet World's planned reduction amount for this year?






17. What is the one visual merchandising element that influences customer behavior more directly than any other?

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18. Jayne works in the mens clothing department of a large department store. Yesterday - he noticed a customer inspecting an elegant suit. Approaching the customer - Jayne said - 'Good morning - Mr. Phelps. May I put that suit in a dressing room for you?






19. What type of transportation is convenient and helps reduce both packaging and inventory costs?






20. What is the source of direction for the company in horizontally organized companies






21. Sometimes a home owner who wishes to sell his or her house will but a home warranty. This means that the buyer of the house will not have to pay for particular house repairs that become necessary during the first year after the house is sold. In this






22. How does most price planning begin?






23. What is the most temporary of the psychological pricing techniques?






24. What is the purpose of an illustration in an ad?






25. Frank owns a gardening service. Every few months - he leaves flyers detailing his services on the doorsteps of houses in local neighborhoods. What method is Frank using to find new customers?






26. Dana needed to stock up on office supplies. She bought three packages of multi-colored file folders at $4.25 per package - six boses of felt-tip markers at $3.68 per box - and two staplers at $6.19 apiece. Assuming a tax rate of 6 percent - What was






27. Arabesque Danceware store had $67 -500 in sales during January and its BOM stock inventory was $135000. What was its stock-to-sales ratio?






28. In which situation is using the latest jargon acceptable?






29. What is the most likely distribution channel for manufacturer of laundry products - candy - and flowers desined for consumers use?






30. What is a typical cash register arrangement?






31. Businesses that advertise in newspapers can target their ads to people wit particular interests or to those living in a particular region. Why can businesses do this targeting?






32. What is loss-leader pricing a part of?






33. River Tam owns and operate River Tam's Textiles Which manufactures fabric used by furniture makers for covering sofas and chairs. River Tam's business is too small to afford its own sales force. What is the distribution channel that River Tam would m






34. What is a special price discount that is given as an incentive to wholesalers and retailers?






35. In an advertising agency - some people study demographic data in order to determine the type of message that will appeal to a particular market segment. In what department do such agency employees usually work?






36. Claire check merchandise shipments for a large electronics store. Recently - a shipment containing a variety of computer monitors and disk drivers arrived at the store later than expected and without an invoice. The salespeople needed the merchandise






37. A company's commitment to maintaining a good health and benefits package for its workers will directly affect its






38. What is electronic data interchange used for?






39. lettuce farmer in California sends a carload of produce east to Ohio on Monday night. On Tuesday morning - the farmer finds a buyer for the lettuce in Albuquerque - New Mexico. What railroad service can be use to arrange for the lettuce to go to New






40. Petite Boutique buys its blouses from Too Sweet blouse manufacturers. Too Sweet offers a 12 percent discounts on orders of $3000 or more. Petite Boutique ordered $4 -200 worth of merchandise and insistred on terms of 4/10 net 30. If the store takes a






41. What is the least expensive means of product transportation?






42. What is electronic data interchange used for?






43. The sales close that should be used infrequently because it can be viewed by the customer as a pressure tactic is the...






44. A visual merchandising specialist is creating a display for a new walking shoe. The shoe store owner wants to emphasize the comfort and freedom of movement the shoes give the wearer. To created this effect - the visual merchandising specialist should






45. What is the name f a legal contract between a buyer and a supplier that lists the characteristics - price - and shipping instructions of the items the supplier will provide?






46. Score Sporting Goods store always has a display with mannequins engaged in season-appropriate sports. The store uses many props to make customers feel as if they could almost join the fun going on in the displays. How would you describe the settings






47. During what stage of selling should you educate a customer about the special care or special instructions an item requires?






48. Frank owns a gardening service. Every few months - he leaves flyers detailing his services on the doorsteps of houses in local neighborhoods. What method is Frank using to find new customers?






49. What is one characteristic of advertising?






50. What does the law of diminishing marginal utility state?