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Test your basic knowledge |
Marketing Skills Exam
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. lettuce farmer in California sends a carload of produce east to Ohio on Monday night. On Tuesday morning - the farmer finds a buyer for the lettuce in Albuquerque - New Mexico. What railroad service can be use to arrange for the lettuce to go to New
UPC code
Diversion-in-transit
Sales promotion
Air
2. What is the most likely distribution channel for manufacturer of laundry products - candy - and flowers desined for consumers use?
Acknowledge
Question
Need
Manufacturer to wholesaler to retailer to consumer
3. What industry was adversely affected by price wars?
During the preapproach
The home scanner industry
By placing the money on the cash drawer ledge
Directory
4. Who are those who assign work duties and supervise employees?
Rack jobber
Diversion-in-transit
Supervisors
Straight-rebury
5. What type of transportation accounts for the smallest percentage of total ton-miles of freight shipped?
Direct check
Air
Manufacturer hires agent who represents him or her in selling to industrial user
$58.83
6. River Tam owns and operate River Tam's Textiles Which manufactures fabric used by furniture makers for covering sofas and chairs. River Tam's business is too small to afford its own sales force. What is the distribution channel that River Tam would m
Manufacturer hires agent who represents him or her in selling to industrial user
Incentives
Newspapers circulation is documented and verifiable
$50.04
7. In which step of the sale should you learn what the retail customer is looking for in a good or service?
Rack jobber
Determining needs
Illustration sight lines lead the reader to the copy
It always identifies the name of the business of individual that paid for it
8. What is the purpose of an illustration in an ad?
Sherman Antitrust Act
Now - free - new
Pipeline
Encourage the customer to make a purchase
9. What type of transportation accounts for the smallest percentage of total ton-miles of freight shipped?
$13.50
Top Management
Air
Stock shortage
10. A music store's display of compact discs by a popular country-western singer was unsuccessful. Huge posters of the singer completely overshadowed the CDs. Once the display was removed - sales of the CDs improved. What is the artistic element that mos
Extended product feature
24 percent
Proportion
Beds and dressers to hotel managers
11. What is a typical cash register arrangement?
Straight-rebury
$790.50
Air
Coins in front - bills in back - $2 bills places under $1 bills
12. Something's Cooking sells a variety of cooking and serving utensils. Each November the promotion staff creates an elaborate display of all he utensils and cooking pans a cook could possibly need to cook a big Thanksgiving meal. What type of display w
Related merchandise dislpay
$13.50
By placing the money on the cash drawer ledge
Diversion-in-transit
13. Which printed media is found in 98 percent of American homes?
Integrated
Research service
Directory
Supervisors
14. How should a salesperson greet a customer in Japan?
Shake hands firmly and bow
Proportion
Promotional
Incentives
15. What is one characteristic of advertising?
It always identifies the name of the business of individual that paid for it
Employee relations
Discount pricing
Curved
16. A mortgage broker arranges for a lending institution (such as a bank or savings and loan association) to provide a mortgage for a consumer of business. In this case - What is the channel for distribution of services?
Offering related merchandise
Supervisors
Water
Indirect
17. What do many store use to mark the price on a dress or suit?
Blind check method
Air
Top Management
UPC code
18. Petite Boutique buys its blouses from Too Sweet blouse manufacturers. Too Sweet offers a 12 percent discounts on orders of $3000 or more. Petite Boutique ordered $4 -200 worth of merchandise and insistred on terms of 4/10 net 30. If the store takes a
Standing room only close
$3 -548.16
$13.50
Planned sales
19. Something's Cooking sells a variety of cooking and serving utensils. Each November the promotion staff creates an elaborate display of all he utensils and cooking pans a cook could possibly need to cook a big Thanksgiving meal. What type of display w
Offering related merchandise
Discount pricing
Related merchandise dislpay
The home scanner industry
20. Faro illustrated children's books for a large publishing house. Her illustrations were original and charming - but very different from the types of drawings the company preferred. Eventually - Faro left the company for a job with another publishing f
Manufacturer to wholesaler to retailer to consumer
By placing the money on the cash drawer ledge
Pipeline
Creativity
21. A company's commitment to maintaining a good health and benefits package for its workers will directly affect its
Proportion
Employee relations
Consumers will buy only a limited amount of a product no matter how low its price
$58.83
22. When are the customers' needs usually determined in a business-to-business sales situation?
Air
Incentives
During the preapproach
Consumers will buy only a limited amount of a product no matter how low its price
23. What is a special price discount that is given as an incentive to wholesalers and retailers?
Buying allowance
Stop showing additional merchandise
Directory
Need
24. The sales close that should be used infrequently because it can be viewed by the customer as a pressure tactic is the...
Cold canvassing
Indirect
Standing room only close
The customers
25. Materials requirement planning is part of what overall business activity?
Production planning
Stop showing additional merchandise
Newspaper
To transact purchase orders between businesses
26. Businesses that advertise in newspapers can target their ads to people wit particular interests or to those living in a particular region. Why can businesses do this targeting?
Indirect
Illustration sight lines lead the reader to the copy
Newspapers circulation is documented and verifiable
Discount pricing
27. During what stage of selling should you educate a customer about the special care or special instructions an item requires?
Realistic
Illustration sight lines lead the reader to the copy
UPC code
Departure
28. In which situation is using the latest jargon acceptable?
Newspapers circulation is documented and verifiable
Beds and dressers to hotel managers
Supervisors
Water
29. A visual merchandising specialist is creating a display for a new walking shoe. The shoe store owner wants to emphasize the comfort and freedom of movement the shoes give the wearer. To created this effect - the visual merchandising specialist should
Direct check
Question
Curved
Research service
30. What is the source of direction for the company in horizontally organized companies
Coins in front - bills in back - $2 bills places under $1 bills
Need
Manufacturer hires agent who represents him or her in selling to industrial user
The customers
31. Determine the maintained markup percentage for a refrigerator that costs an retailer $365 to stock and that sells for $690; the store wants to mark down the refrigerator 30 percent.
It always identifies the name of the business of individual that paid for it
Question
24 percent
Blind check method
32. Price x Quantity Sold = what?
Shake hands firmly and bow
To transact purchase orders between businesses
Straight-rebury
Sales revenue
33. In what product lifecycle state is a product in when a product in when a product's marketers are looking for new market segments?
Maturity
Consumers will buy only a limited amount of a product no matter how low its price
Determining needs
Blind check method
34. Determine the maintained markup percentage for a refrigerator that costs an retailer $365 to stock and that sells for $690; the store wants to mark down the refrigerator 30 percent.
24 percent
Straight-rebury
Acknowledge
Beds and dressers to hotel managers
35. Which printed media is found in 98 percent of American homes?
$13.50
Directory
It always identifies the name of the business of individual that paid for it
During the preapproach
36. What is electronic data interchange used for?
Related merchandise dislpay
Discount pricing
Cross-examined
To transact purchase orders between businesses
37. What should the salesperson do when a customer is having difficulty making a buying decision?
The home scanner industry
Cold canvassing
Stop showing additional merchandise
Discount pricing
38. In which type of print medium is an advertisement's life the shortest?
Standing room only close
The home scanner industry
Curved
Newspaper
39. What does the law of diminishing marginal utility state?
Related merchandise dislpay
The accuracy of the mailing list
Acknowledge
Consumers will buy only a limited amount of a product no matter how low its price
40. Who are those who assign work duties and supervise employees?
Supervisors
Direct check
Loyalty
Determine what percentage of the retail price is equal to cost
41. During a presentation - What is the maximum number of items a salesperson should show a customer at one time?
Indirect
Three
Buying allowance
24 percent
42. As Inara opened a new box of tissue - she noticed a card inside listing prizes she could win if she wrote her name and address on a pice of paper and mailed it to the tissue manufacturer - who would pull 10000 names of winners out of an enormous coll
$58.83
Rack jobber
Incentives
To transact purchase orders between businesses
43. What does the law of diminishing marginal utility state?
Need
Incentives
Acknowledge
Consumers will buy only a limited amount of a product no matter how low its price
44. Sometimes a home owner who wishes to sell his or her house will but a home warranty. This means that the buyer of the house will not have to pay for particular house repairs that become necessary during the first year after the house is sold. In this
Newspapers circulation is documented and verifiable
Extended product feature
Pipeline
Trucking
45. lettuce farmer in California sends a carload of produce east to Ohio on Monday night. On Tuesday morning - the farmer finds a buyer for the lettuce in Albuquerque - New Mexico. What railroad service can be use to arrange for the lettuce to go to New
Seasonal discount
Greeting approach
Diversion-in-transit
Cross-examined
46. In an advertising agency - some people study demographic data in order to determine the type of message that will appeal to a particular market segment. In what department do such agency employees usually work?
Seasonal discount
Research service
Standing room only close
24 percent
47. Employee morale is very low at the I Was Frames art supplies company. Employees are unhappy because vacant management positions are always filled by people from outside the company. Turnover at the production and supervisory levels is high. What do e
Loyalty
Determining needs
Discount pricing
Seasonal discount
48. Brigette works for Rising Bakery Company. She manages the bakery's inventory at 25 supermarkets by refilling stock and maintaining the stores' Rising Bakery displays. What is Brigette?
Need
Extended product feature
Rack jobber
Acknowledge
49. 'My spouse and I would love to take this trip to Hawaii that you've described - but we have to repaint our house and we really should replace out refrigerator.' What us such an objection based on?
Consumers will buy only a limited amount of a product no matter how low its price
Discount pricing
Consumers will buy only a limited amount of a product no matter how low its price
Need
50. What is one characteristic of advertising?
It always identifies the name of the business of individual that paid for it
Production planning
Promotional
Directory