Test your basic knowledge |

Marketing Skills Exam

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Jayne works in the mens clothing department of a large department store. Yesterday - he noticed a customer inspecting an elegant suit. Approaching the customer - Jayne said - 'Good morning - Mr. Phelps. May I put that suit in a dressing room for you?






2. According to Marketing Essentials - how does a customer feel when you ask several questions in a row?






3. What should you do when a customer interrupts you with a question while you are making change?






4. In an advertising agency - some people study demographic data in order to determine the type of message that will appeal to a particular market segment. In what department do such agency employees usually work?






5. Dana needed to stock up on office supplies. She bought three packages of multi-colored file folders at $4.25 per package - six boses of felt-tip markers at $3.68 per box - and two staplers at $6.19 apiece. Assuming a tax rate of 6 percent - What was






6. When are the customers' needs usually determined in a business-to-business sales situation?






7. Frank owns a gardening service. Every few months - he leaves flyers detailing his services on the doorsteps of houses in local neighborhoods. What method is Frank using to find new customers?






8. Pet World wants to reduce its planned reductions by 7 percent from last year's figure of $850. Therefore - what would be Pet World's planned reduction amount for this year?






9. A mortgage broker arranges for a lending institution (such as a bank or savings and loan association) to provide a mortgage for a consumer of business. In this case - What is the channel for distribution of services?






10. What is the difference between recorded sales and inventory based on a physical count?






11. A customer in a computer store tells the salesperson - 'I cant buy this software program. I dont understand the directions.' The salesperson's reply is - 'Let's read over the directions together. What is the first direction you find confusing?' What






12. A music store's display of compact discs by a popular country-western singer was unsuccessful. Huge posters of the singer completely overshadowed the CDs. Once the display was removed - sales of the CDs improved. What is the artistic element that mos






13. What is the most likely distribution channel for manufacturer of laundry products - candy - and flowers desined for consumers use?






14. In which step of the sale should you learn what the retail customer is looking for in a good or service?






15. In what product lifecycle state is a product in when a product in when a product's marketers are looking for new market segments?






16. Price x Quantity Sold = what?






17. What type of transportation accounts for the smallest percentage of total ton-miles of freight shipped?






18. Jayne works in the mens clothing department of a large department store. Yesterday - he noticed a customer inspecting an elegant suit. Approaching the customer - Jayne said - 'Good morning - Mr. Phelps. May I put that suit in a dressing room for you?






19. How should a salesperson greet a customer in Japan?






20. The owner of Furry Friends pet store holds weekly informal meetings to keep employees aware of new products in the store. How are the pet shop employees getting product information?






21. A visual merchandising specialist is creating a display for a new walking shoe. The shoe store owner wants to emphasize the comfort and freedom of movement the shoes give the wearer. To created this effect - the visual merchandising specialist should






22. Faro illustrated children's books for a large publishing house. Her illustrations were original and charming - but very different from the types of drawings the company preferred. Eventually - Faro left the company for a job with another publishing f






23. What is a special price discount that is given as an incentive to wholesalers and retailers?






24. In what product lifecycle state is a product in when a product in when a product's marketers are looking for new market segments?






25. What is the easiest and most effective method of suggestion selling?






26. Ordering staple goods from a familiar vendor is what type of purchasing situation?






27. What is the first step in the procedure for determining an item's retail price when we know the item's cost and the customary markup on retail?






28. Sometimes a home owner who wishes to sell his or her house will but a home warranty. This means that the buyer of the house will not have to pay for particular house repairs that become necessary during the first year after the house is sold. In this






29. What is one characteristic of advertising?






30. How should a salesperson greet a customer in Japan?






31. According to the text - What is one of the most important consideration in direct mail advertising?






32. In which type of print medium is an advertisement's life the shortest?






33. What is the transportation system with the best safety record?






34. According to Marketing Essentials - how does a customer feel when you ask several questions in a row?






35. In business-to-business selling - What is the key factor in determining the kinds of preapproach activities a salesperson should do?

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36. What type of transportation is convenient and helps reduce both packaging and inventory costs?






37. lettuce farmer in California sends a carload of produce east to Ohio on Monday night. On Tuesday morning - the farmer finds a buyer for the lettuce in Albuquerque - New Mexico. What railroad service can be use to arrange for the lettuce to go to New






38. The Baker and Roberti 29 Flavors ice cream company sells its ice cream and frozen yogurt only in its company-owned retail stores. What is this particular kind of distribution called?






39. A mortgage broker arranges for a lending institution (such as a bank or savings and loan association) to provide a mortgage for a consumer of business. In this case - What is the channel for distribution of services?






40. Employee morale is very low at the I Was Frames art supplies company. Employees are unhappy because vacant management positions are always filled by people from outside the company. Turnover at the production and supervisory levels is high. What do e






41. What is the source of direction for the company in horizontally organized companies






42. What is one characteristic of advertising?






43. What is the law which prohibits companies from engaging in price fixing?






44. During what stage of selling should you educate a customer about the special care or special instructions an item requires?






45. What is the contract term 3/10 net 30 extra 60 an example of?






46. A visual merchandising specialist is creating a display for a new walking shoe. The shoe store owner wants to emphasize the comfort and freedom of movement the shoes give the wearer. To created this effect - the visual merchandising specialist should






47. What is the law which prohibits companies from engaging in price fixing?






48. Arabesque Danceware store had $67 -500 in sales during January and its BOM stock inventory was $135000. What was its stock-to-sales ratio?






49. What is the purpose of an illustration in an ad?






50. What is the one visual merchandising element that influences customer behavior more directly than any other?

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