Test your basic knowledge |

Marketing Skills Exam

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What type of transportation accounts for the smallest percentage of total ton-miles of freight shipped?






2. Brigette works for Rising Bakery Company. She manages the bakery's inventory at 25 supermarkets by refilling stock and maintaining the stores' Rising Bakery displays. What is Brigette?






3. lettuce farmer in California sends a carload of produce east to Ohio on Monday night. On Tuesday morning - the farmer finds a buyer for the lettuce in Albuquerque - New Mexico. What railroad service can be use to arrange for the lettuce to go to New






4. What is loss-leader pricing a part of?






5. Price x Quantity Sold = what?






6. The owner of Furry Friends pet store holds weekly informal meetings to keep employees aware of new products in the store. How are the pet shop employees getting product information?






7. 'My spouse and I would love to take this trip to Hawaii that you've described - but we have to repaint our house and we really should replace out refrigerator.' What us such an objection based on?






8. What should you do when a customer interrupts you with a question while you are making change?






9. What is the first step in the procedure for determining an item's retail price when we know the item's cost and the customary markup on retail?






10. What is one characteristic of advertising?






11. A visual merchandising specialist is creating a display for a new walking shoe. The shoe store owner wants to emphasize the comfort and freedom of movement the shoes give the wearer. To created this effect - the visual merchandising specialist should






12. Pet World wants to reduce its planned reductions by 7 percent from last year's figure of $850. Therefore - what would be Pet World's planned reduction amount for this year?






13. A tape recorder that cost Plugged In electronics store $18 and that originally sold for $42 is marked down 25 percent. What is the maintained markup in dollars for the recorder?






14. Which printed media is found in 98 percent of American homes?






15. A mortgage broker arranges for a lending institution (such as a bank or savings and loan association) to provide a mortgage for a consumer of business. In this case - What is the channel for distribution of services?






16. In which step of the sale should you learn what the retail customer is looking for in a good or service?






17. The Natural Place is a gift store selling items that focus on the environment and ecological concerns. Chris coordinates all of the physical elements in The Natural Place so that the store projects the right image to its customers. What is Chris dire






18. In an advertising agency - some people study demographic data in order to determine the type of message that will appeal to a particular market segment. In what department do such agency employees usually work?






19. During what stage of selling should you educate a customer about the special care or special instructions an item requires?






20. What is the first step in the procedure for determining an item's retail price when we know the item's cost and the customary markup on retail?






21. Price x Quantity Sold = what?






22. On what figure are all other sales projection figures in a merchandise plan based?






23. On what figure are all other sales projection figures in a merchandise plan based?






24. What is the most likely distribution channel for manufacturer of laundry products - candy - and flowers desined for consumers use?






25. In ads - What are line of force?






26. How should a salesperson greet a customer in Japan?






27. The Natural Place is a gift store selling items that focus on the environment and ecological concerns. Chris coordinates all of the physical elements in The Natural Place so that the store projects the right image to its customers. What is Chris dire






28. A tape recorder that cost Plugged In electronics store $18 and that originally sold for $42 is marked down 25 percent. What is the maintained markup in dollars for the recorder?






29. What is the one visual merchandising element that influences customer behavior more directly than any other?

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30. What should the salesperson do when a customer is having difficulty making a buying decision?






31. What is a special price discount that is given as an incentive to wholesalers and retailers?






32. What is the most temporary of the psychological pricing techniques?






33. How should a salesperson greet a customer in Japan?






34. In ads - What are line of force?






35. Businesses that advertise in newspapers can target their ads to people wit particular interests or to those living in a particular region. Why can businesses do this targeting?






36. A customer in a computer store tells the salesperson - 'I cant buy this software program. I dont understand the directions.' The salesperson's reply is - 'Let's read over the directions together. What is the first direction you find confusing?' What






37. What is the easiest and most effective method of suggestion selling?






38. Petite Boutique buys its blouses from Too Sweet blouse manufacturers. Too Sweet offers a 12 percent discounts on orders of $3000 or more. Petite Boutique ordered $4 -200 worth of merchandise and insistred on terms of 4/10 net 30. If the store takes a






39. A stationary and gift store has a sale on July 5th of all small American flags and of red - white - and blue paper goods. Customers are given 50 percent off the price of the goods. What is this an example of?






40. What type of transportation is convenient and helps reduce both packaging and inventory costs?






41. Score Sporting Goods store always has a display with mannequins engaged in season-appropriate sports. The store uses many props to make customers feel as if they could almost join the fun going on in the displays. How would you describe the settings






42. What is loss-leader pricing a part of?






43. Claire check merchandise shipments for a large electronics store. Recently - a shipment containing a variety of computer monitors and disk drivers arrived at the store later than expected and without an invoice. The salespeople needed the merchandise






44. In which situation is using the latest jargon acceptable?






45. Jayne works in the mens clothing department of a large department store. Yesterday - he noticed a customer inspecting an elegant suit. Approaching the customer - Jayne said - 'Good morning - Mr. Phelps. May I put that suit in a dressing room for you?






46. When are the customers' needs usually determined in a business-to-business sales situation?






47. Businesses that advertise in newspapers can target their ads to people wit particular interests or to those living in a particular region. Why can businesses do this targeting?






48. Something's Cooking sells a variety of cooking and serving utensils. Each November the promotion staff creates an elaborate display of all he utensils and cooking pans a cook could possibly need to cook a big Thanksgiving meal. What type of display w






49. What does the law of diminishing marginal utility state?






50. When used in headlines - what words attract most readers' attention?