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Test your basic knowledge |
Marketing Skills Exam
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A visual merchandising specialist is creating a display for a new walking shoe. The shoe store owner wants to emphasize the comfort and freedom of movement the shoes give the wearer. To created this effect - the visual merchandising specialist should
Offering related merchandise
Curved
$50.04
Realistic
2. In an advertising agency - some people study demographic data in order to determine the type of message that will appeal to a particular market segment. In what department do such agency employees usually work?
Curved
Research service
$58.83
Offering related merchandise
3. As Inara opened a new box of tissue - she noticed a card inside listing prizes she could win if she wrote her name and address on a pice of paper and mailed it to the tissue manufacturer - who would pull 10000 names of winners out of an enormous coll
Stop showing additional merchandise
UPC code
Offering related merchandise
Incentives
4. What is the name f a legal contract between a buyer and a supplier that lists the characteristics - price - and shipping instructions of the items the supplier will provide?
Water
Purchase order
$790.50
Extended product feature
5. What is a special price discount that is given as an incentive to wholesalers and retailers?
During the preapproach
Buying allowance
$13.50
Encourage the customer to make a purchase
6. Something's Cooking sells a variety of cooking and serving utensils. Each November the promotion staff creates an elaborate display of all he utensils and cooking pans a cook could possibly need to cook a big Thanksgiving meal. What type of display w
UPC code
Related merchandise dislpay
Need
Discount pricing
7. In which type of print medium is an advertisement's life the shortest?
Newspaper
Discount pricing
$50.04
Purchase order
8. A mortgage broker arranges for a lending institution (such as a bank or savings and loan association) to provide a mortgage for a consumer of business. In this case - What is the channel for distribution of services?
Rack jobber
Indirect
Illustration sight lines lead the reader to the copy
Offering related merchandise
9. When used in headlines - what words attract most readers' attention?
Rack jobber
Now - free - new
Related merchandise dislpay
The width of the store's aisles
10. In what product lifecycle state is a product in when a product in when a product's marketers are looking for new market segments?
Promotional
$58.83
Maturity
Offering related merchandise
11. Brigette works for Rising Bakery Company. She manages the bakery's inventory at 25 supermarkets by refilling stock and maintaining the stores' Rising Bakery displays. What is Brigette?
Rack jobber
Ignore the interruption
$50.04
Ignore the interruption
12. Materials requirement planning is part of what overall business activity?
$50.04
Production planning
Illustration sight lines lead the reader to the copy
Research service
13. Faro illustrated children's books for a large publishing house. Her illustrations were original and charming - but very different from the types of drawings the company preferred. Eventually - Faro left the company for a job with another publishing f
24 percent
Standing room only close
Directory
Creativity
14. What is a special price discount that is given as an incentive to wholesalers and retailers?
Proportion
Buying allowance
Offering related merchandise
Planned sales
15. Dana needed to stock up on office supplies. She bought three packages of multi-colored file folders at $4.25 per package - six boses of felt-tip markers at $3.68 per box - and two staplers at $6.19 apiece. Assuming a tax rate of 6 percent - What was
$50.04
Acknowledge
Beds and dressers to hotel managers
Three
16. As Inara opened a new box of tissue - she noticed a card inside listing prizes she could win if she wrote her name and address on a pice of paper and mailed it to the tissue manufacturer - who would pull 10000 names of winners out of an enormous coll
The salesperson's prior relationship with the customer
Departure
$790.50
Incentives
17. What is the most likely distribution channel for manufacturer of laundry products - candy - and flowers desined for consumers use?
Top Management
Greeting approach
Manufacturer to wholesaler to retailer to consumer
Pipeline
18. The Frisinas take a vacation every spring. Working with a travel agent to gather info. about possible destinations - they have planned and taken trips to resort locations throughout the U.S. What type 0f decision making will the Frisinas use to selec
Three
Curved
Related merchandise dislpay
Limited
19. In which situation is using the latest jargon acceptable?
UPC code
It always identifies the name of the business of individual that paid for it
Beds and dressers to hotel managers
The salesperson's prior relationship with the customer
20. Materials requirement planning is part of what overall business activity?
Realistic
Production planning
Incentives
Limited
21. What is the most temporary of the psychological pricing techniques?
Determining needs
Production planning
$3 -548.16
Promotional
22. According to the text - What is one of the most important consideration in direct mail advertising?
Illustration sight lines lead the reader to the copy
The accuracy of the mailing list
UPC code
Loyalty
23. What type of transportation is convenient and helps reduce both packaging and inventory costs?
Trucking
Purchase order
Coins in front - bills in back - $2 bills places under $1 bills
The width of the store's aisles
24. Ordering staple goods from a familiar vendor is what type of purchasing situation?
Straight-rebury
Ignore the interruption
Ignore the interruption
Formal training
25. When are the customers' needs usually determined in a business-to-business sales situation?
During the preapproach
Coins in front - bills in back - $2 bills places under $1 bills
Offering related merchandise
Departure
26. What is the checking method that is susceptible to errors if receivers do not physically count the total number of items in shipment?
Incentives
Pipeline
Direct check
Directory
27. What is the contract term 3/10 net 30 extra 60 an example of?
Coins in front - bills in back - $2 bills places under $1 bills
Discount pricing
Formal training
Limited
28. How should a salesperson greet a customer in Japan?
Shake hands firmly and bow
$790.50
Seasonal discount
2
29. Pet World wants to reduce its planned reductions by 7 percent from last year's figure of $850. Therefore - what would be Pet World's planned reduction amount for this year?
Cost and expense analysis
$790.50
Employee relations
Familiar saying with a twist
30. Petite Boutique buys its blouses from Too Sweet blouse manufacturers. Too Sweet offers a 12 percent discounts on orders of $3000 or more. Petite Boutique ordered $4 -200 worth of merchandise and insistred on terms of 4/10 net 30. If the store takes a
Encourage the customer to make a purchase
Planned sales
$3 -548.16
Incentives
31. What is the easiest and most effective method of suggestion selling?
Air
Psychological pricing
$3 -548.16
Offering related merchandise
32. What is the first step in the procedure for determining an item's retail price when we know the item's cost and the customary markup on retail?
Determine what percentage of the retail price is equal to cost
Greeting approach
Stop showing additional merchandise
The salesperson's prior relationship with the customer
33. When are the customers' needs usually determined in a business-to-business sales situation?
Sales revenue
Limited
During the preapproach
UPC code
34. In which step of the sale should you learn what the retail customer is looking for in a good or service?
Creativity
Determining needs
Newspaper
Buying allowance
35. The owner of Furry Friends pet store holds weekly informal meetings to keep employees aware of new products in the store. How are the pet shop employees getting product information?
Integrated
Planned sales
2
Formal training
36. What do many store use to mark the price on a dress or suit?
Sales promotion
UPC code
Loyalty
It always identifies the name of the business of individual that paid for it
37. What is the law which prohibits companies from engaging in price fixing?
Incentives
Sherman Antitrust Act
Departure
Publicity
38. How should a salesperson greet a customer in Japan?
Acknowledge
Planned sales
Creativity
Shake hands firmly and bow
39. What is one characteristic of advertising?
Planned sales
It always identifies the name of the business of individual that paid for it
Trucking
2
40. Richard bought bath towels for his new apartment. The original price for the towels was $21.95 each - but they had been marked down by 33 percent. What was the total cost to Richard - excluding tax - for four towels.
The customers
Offering related merchandise
To transact purchase orders between businesses
$58.83
41. Businesses that advertise in newspapers can target their ads to people wit particular interests or to those living in a particular region. Why can businesses do this targeting?
Sales revenue
Newspapers circulation is documented and verifiable
Coins in front - bills in back - $2 bills places under $1 bills
Greeting approach
42. According to Marketing Essentials - how does a customer feel when you ask several questions in a row?
It always identifies the name of the business of individual that paid for it
Cross-examined
$13.50
Offering related merchandise
43. What is the most temporary of the psychological pricing techniques?
Employee relations
Promotional
Sherman Antitrust Act
Beds and dressers to hotel managers
44. Claire check merchandise shipments for a large electronics store. Recently - a shipment containing a variety of computer monitors and disk drivers arrived at the store later than expected and without an invoice. The salespeople needed the merchandise
2
Related merchandise dislpay
Purchase order
Blind check method
45. The Frisinas take a vacation every spring. Working with a travel agent to gather info. about possible destinations - they have planned and taken trips to resort locations throughout the U.S. What type 0f decision making will the Frisinas use to selec
Cold canvassing
Limited
Purchase order
Standing room only close
46. When used in headlines - what words attract most readers' attention?
Three
Now - free - new
Encourage the customer to make a purchase
$58.83
47. How does most price planning begin?
Cost and expense analysis
Seasonal discount
The customers
Departure
48. What industry was adversely affected by price wars?
The home scanner industry
Sales promotion
2
Directory
49. On what figure are all other sales projection figures in a merchandise plan based?
Sherman Antitrust Act
Proportion
Promotional
Planned sales
50. Frank owns a gardening service. Every few months - he leaves flyers detailing his services on the doorsteps of houses in local neighborhoods. What method is Frank using to find new customers?
Sales promotion
Newspaper
Employee relations
Cold canvassing