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Test your basic knowledge |
Marketing Skills Exam
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Employee morale is very low at the I Was Frames art supplies company. Employees are unhappy because vacant management positions are always filled by people from outside the company. Turnover at the production and supervisory levels is high. What do e
Loyalty
The home scanner industry
$3 -548.16
Acknowledge
2. What is the most temporary of the psychological pricing techniques?
Promotional
Determine what percentage of the retail price is equal to cost
Curved
Supervisors
3. Claire check merchandise shipments for a large electronics store. Recently - a shipment containing a variety of computer monitors and disk drivers arrived at the store later than expected and without an invoice. The salespeople needed the merchandise
During the preapproach
Curved
$58.83
Blind check method
4. Anna sells upscale casual wear at Northeastern Adventures. Just before she writes up a customer's order - Anna shows the customer the store's newest merchandise - particularly those items that coordinate with the customer's purchases. What method is
Acknowledge
Cost and expense analysis
Offering related merchandise
Shake hands firmly and bow
5. What is the source of direction for the company in horizontally organized companies
The customers
It always identifies the name of the business of individual that paid for it
Maturity
The home scanner industry
6. Who are those who assign work duties and supervise employees?
The accuracy of the mailing list
Supervisors
The home scanner industry
Cold canvassing
7. A music store's display of compact discs by a popular country-western singer was unsuccessful. Huge posters of the singer completely overshadowed the CDs. Once the display was removed - sales of the CDs improved. What is the artistic element that mos
Proportion
Top Management
Air
$13.50
8. What is loss-leader pricing a part of?
$13.50
Psychological pricing
Related merchandise dislpay
Encourage the customer to make a purchase
9. Frank owns a gardening service. Every few months - he leaves flyers detailing his services on the doorsteps of houses in local neighborhoods. What method is Frank using to find new customers?
Beds and dressers to hotel managers
The width of the store's aisles
Trucking
Cold canvassing
10. River Tam owns and operate River Tam's Textiles Which manufactures fabric used by furniture makers for covering sofas and chairs. River Tam's business is too small to afford its own sales force. What is the distribution channel that River Tam would m
Extended product feature
Trucking
The salesperson's prior relationship with the customer
Manufacturer hires agent who represents him or her in selling to industrial user
11. A mortgage broker arranges for a lending institution (such as a bank or savings and loan association) to provide a mortgage for a consumer of business. In this case - What is the channel for distribution of services?
Determining needs
Production planning
Air
Indirect
12. Jayne works in the mens clothing department of a large department store. Yesterday - he noticed a customer inspecting an elegant suit. Approaching the customer - Jayne said - 'Good morning - Mr. Phelps. May I put that suit in a dressing room for you?
Greeting approach
Newspapers circulation is documented and verifiable
The customers
Buying allowance
13. Dana needed to stock up on office supplies. She bought three packages of multi-colored file folders at $4.25 per package - six boses of felt-tip markers at $3.68 per box - and two staplers at $6.19 apiece. Assuming a tax rate of 6 percent - What was
Cost and expense analysis
Newspaper
Cross-examined
$50.04
14. A salesperson says to a customer - 'I've has many customers express the same concern you've just stated.' What step of the basic strategy for handling objections does the preceding comment exemplify?
By placing the money on the cash drawer ledge
UPC code
Beds and dressers to hotel managers
Acknowledge
15. What is a typical cash register arrangement?
Determine what percentage of the retail price is equal to cost
Need
Cold canvassing
Coins in front - bills in back - $2 bills places under $1 bills
16. What is the name f a legal contract between a buyer and a supplier that lists the characteristics - price - and shipping instructions of the items the supplier will provide?
Employee relations
Offering related merchandise
Purchase order
Coins in front - bills in back - $2 bills places under $1 bills
17. What is a typical cash register arrangement?
Research service
Seasonal discount
To transact purchase orders between businesses
Coins in front - bills in back - $2 bills places under $1 bills
18. Brigette works for Rising Bakery Company. She manages the bakery's inventory at 25 supermarkets by refilling stock and maintaining the stores' Rising Bakery displays. What is Brigette?
UPC code
Promotional
Rack jobber
Discount pricing
19. In an advertising agency - some people study demographic data in order to determine the type of message that will appeal to a particular market segment. In what department do such agency employees usually work?
Promotional
Publicity
Research service
Offering related merchandise
20. What should you do when a customer interrupts you with a question while you are making change?
The home scanner industry
Ignore the interruption
Research service
$50.04
21. What is electronic data interchange used for?
Direct check
Need
To transact purchase orders between businesses
Formal training
22. 'My spouse and I would love to take this trip to Hawaii that you've described - but we have to repaint our house and we really should replace out refrigerator.' What us such an objection based on?
Indirect
$3 -548.16
Indirect
Need
23. What is one characteristic of advertising?
Greeting approach
Limited
Cost and expense analysis
It always identifies the name of the business of individual that paid for it
24. What is a special price discount that is given as an incentive to wholesalers and retailers?
Buying allowance
Acknowledge
Consumers will buy only a limited amount of a product no matter how low its price
The home scanner industry
25. What do many store use to mark the price on a dress or suit?
Sales promotion
UPC code
Maturity
It always identifies the name of the business of individual that paid for it
26. During a presentation - What is the maximum number of items a salesperson should show a customer at one time?
$58.83
Three
Standing room only close
The customers
27. According to the text - What is one of the most important consideration in direct mail advertising?
Indirect
Rack jobber
Water
The accuracy of the mailing list
28. Petite Boutique buys its blouses from Too Sweet blouse manufacturers. Too Sweet offers a 12 percent discounts on orders of $3000 or more. Petite Boutique ordered $4 -200 worth of merchandise and insistred on terms of 4/10 net 30. If the store takes a
Discount pricing
$3 -548.16
Publicity
Pipeline
29. What is the most temporary of the psychological pricing techniques?
$50.04
The home scanner industry
Water
Promotional
30. lettuce farmer in California sends a carload of produce east to Ohio on Monday night. On Tuesday morning - the farmer finds a buyer for the lettuce in Albuquerque - New Mexico. What railroad service can be use to arrange for the lettuce to go to New
Extended product feature
$50.04
Diversion-in-transit
Coins in front - bills in back - $2 bills places under $1 bills
31. The Baker and Roberti 29 Flavors ice cream company sells its ice cream and frozen yogurt only in its company-owned retail stores. What is this particular kind of distribution called?
Direct check
Integrated
Air
$790.50
32. The Natural Place is a gift store selling items that focus on the environment and ecological concerns. Chris coordinates all of the physical elements in The Natural Place so that the store projects the right image to its customers. What is Chris dire
Newspaper
Sales promotion
Rack jobber
Incentives
33. The Baker and Roberti 29 Flavors ice cream company sells its ice cream and frozen yogurt only in its company-owned retail stores. What is this particular kind of distribution called?
Integrated
$13.50
Discount pricing
Determine what percentage of the retail price is equal to cost
34. What is the difference between recorded sales and inventory based on a physical count?
Indirect
Determine what percentage of the retail price is equal to cost
Stock shortage
Standing room only close
35. What is the purpose of an illustration in an ad?
Encourage the customer to make a purchase
Standing room only close
Manufacturer to wholesaler to retailer to consumer
Planned sales
36. What is the difference between recorded sales and inventory based on a physical count?
Stock shortage
Proportion
Offering related merchandise
Top Management
37. When are the customers' needs usually determined in a business-to-business sales situation?
Curved
Production planning
Purchase order
During the preapproach
38. 'My spouse and I would love to take this trip to Hawaii that you've described - but we have to repaint our house and we really should replace out refrigerator.' What us such an objection based on?
Need
Cross-examined
It always identifies the name of the business of individual that paid for it
Limited
39. Brigette works for Rising Bakery Company. She manages the bakery's inventory at 25 supermarkets by refilling stock and maintaining the stores' Rising Bakery displays. What is Brigette?
Planned sales
Rack jobber
Realistic
Employee relations
40. lettuce farmer in California sends a carload of produce east to Ohio on Monday night. On Tuesday morning - the farmer finds a buyer for the lettuce in Albuquerque - New Mexico. What railroad service can be use to arrange for the lettuce to go to New
Diversion-in-transit
UPC code
Publicity
Maturity
41. How does most price planning begin?
24 percent
Manufacturer hires agent who represents him or her in selling to industrial user
Cost and expense analysis
Sales promotion
42. How should a salesperson greet a customer in Japan?
Manufacturer hires agent who represents him or her in selling to industrial user
Shake hands firmly and bow
Standing room only close
Maturity
43. Petite Boutique buys its blouses from Too Sweet blouse manufacturers. Too Sweet offers a 12 percent discounts on orders of $3000 or more. Petite Boutique ordered $4 -200 worth of merchandise and insistred on terms of 4/10 net 30. If the store takes a
Pipeline
Promotional
Top Management
$3 -548.16
44. Determine the maintained markup percentage for a refrigerator that costs an retailer $365 to stock and that sells for $690; the store wants to mark down the refrigerator 30 percent.
Ignore the interruption
By placing the money on the cash drawer ledge
24 percent
Formal training
45. What is the one visual merchandising element that influences customer behavior more directly than any other?
46. When are the customers' needs usually determined in a business-to-business sales situation?
Air
Manufacturer to wholesaler to retailer to consumer
Proportion
During the preapproach
47. As the chief financial officer of NewVillage Bookstores - Incorporated - Buffy monitors the company's financial status. She also meets with other company officers to decide the direction the company will take to meet customer needs and increase profi
Top Management
Determine what percentage of the retail price is equal to cost
The accuracy of the mailing list
Three
48. What is the most likely distribution channel for manufacturer of laundry products - candy - and flowers desined for consumers use?
Diversion-in-transit
Manufacturer to wholesaler to retailer to consumer
Acknowledge
Incentives
49. In which situation is using the latest jargon acceptable?
Illustration sight lines lead the reader to the copy
Limited
Cross-examined
Beds and dressers to hotel managers
50. Ordering staple goods from a familiar vendor is what type of purchasing situation?
Straight-rebury
Coins in front - bills in back - $2 bills places under $1 bills
Creativity
Psychological pricing