Test your basic knowledge |

Marketing Skills Exam

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A visual merchandising specialist is creating a display for a new walking shoe. The shoe store owner wants to emphasize the comfort and freedom of movement the shoes give the wearer. To created this effect - the visual merchandising specialist should






2. In an advertising agency - some people study demographic data in order to determine the type of message that will appeal to a particular market segment. In what department do such agency employees usually work?






3. As Inara opened a new box of tissue - she noticed a card inside listing prizes she could win if she wrote her name and address on a pice of paper and mailed it to the tissue manufacturer - who would pull 10000 names of winners out of an enormous coll






4. What is the name f a legal contract between a buyer and a supplier that lists the characteristics - price - and shipping instructions of the items the supplier will provide?






5. What is a special price discount that is given as an incentive to wholesalers and retailers?






6. Something's Cooking sells a variety of cooking and serving utensils. Each November the promotion staff creates an elaborate display of all he utensils and cooking pans a cook could possibly need to cook a big Thanksgiving meal. What type of display w






7. In which type of print medium is an advertisement's life the shortest?






8. A mortgage broker arranges for a lending institution (such as a bank or savings and loan association) to provide a mortgage for a consumer of business. In this case - What is the channel for distribution of services?






9. When used in headlines - what words attract most readers' attention?






10. In what product lifecycle state is a product in when a product in when a product's marketers are looking for new market segments?






11. Brigette works for Rising Bakery Company. She manages the bakery's inventory at 25 supermarkets by refilling stock and maintaining the stores' Rising Bakery displays. What is Brigette?






12. Materials requirement planning is part of what overall business activity?






13. Faro illustrated children's books for a large publishing house. Her illustrations were original and charming - but very different from the types of drawings the company preferred. Eventually - Faro left the company for a job with another publishing f






14. What is a special price discount that is given as an incentive to wholesalers and retailers?






15. Dana needed to stock up on office supplies. She bought three packages of multi-colored file folders at $4.25 per package - six boses of felt-tip markers at $3.68 per box - and two staplers at $6.19 apiece. Assuming a tax rate of 6 percent - What was






16. As Inara opened a new box of tissue - she noticed a card inside listing prizes she could win if she wrote her name and address on a pice of paper and mailed it to the tissue manufacturer - who would pull 10000 names of winners out of an enormous coll






17. What is the most likely distribution channel for manufacturer of laundry products - candy - and flowers desined for consumers use?






18. The Frisinas take a vacation every spring. Working with a travel agent to gather info. about possible destinations - they have planned and taken trips to resort locations throughout the U.S. What type 0f decision making will the Frisinas use to selec






19. In which situation is using the latest jargon acceptable?






20. Materials requirement planning is part of what overall business activity?






21. What is the most temporary of the psychological pricing techniques?






22. According to the text - What is one of the most important consideration in direct mail advertising?






23. What type of transportation is convenient and helps reduce both packaging and inventory costs?






24. Ordering staple goods from a familiar vendor is what type of purchasing situation?






25. When are the customers' needs usually determined in a business-to-business sales situation?






26. What is the checking method that is susceptible to errors if receivers do not physically count the total number of items in shipment?






27. What is the contract term 3/10 net 30 extra 60 an example of?






28. How should a salesperson greet a customer in Japan?






29. Pet World wants to reduce its planned reductions by 7 percent from last year's figure of $850. Therefore - what would be Pet World's planned reduction amount for this year?






30. Petite Boutique buys its blouses from Too Sweet blouse manufacturers. Too Sweet offers a 12 percent discounts on orders of $3000 or more. Petite Boutique ordered $4 -200 worth of merchandise and insistred on terms of 4/10 net 30. If the store takes a






31. What is the easiest and most effective method of suggestion selling?






32. What is the first step in the procedure for determining an item's retail price when we know the item's cost and the customary markup on retail?






33. When are the customers' needs usually determined in a business-to-business sales situation?






34. In which step of the sale should you learn what the retail customer is looking for in a good or service?






35. The owner of Furry Friends pet store holds weekly informal meetings to keep employees aware of new products in the store. How are the pet shop employees getting product information?






36. What do many store use to mark the price on a dress or suit?






37. What is the law which prohibits companies from engaging in price fixing?






38. How should a salesperson greet a customer in Japan?






39. What is one characteristic of advertising?






40. Richard bought bath towels for his new apartment. The original price for the towels was $21.95 each - but they had been marked down by 33 percent. What was the total cost to Richard - excluding tax - for four towels.






41. Businesses that advertise in newspapers can target their ads to people wit particular interests or to those living in a particular region. Why can businesses do this targeting?






42. According to Marketing Essentials - how does a customer feel when you ask several questions in a row?






43. What is the most temporary of the psychological pricing techniques?






44. Claire check merchandise shipments for a large electronics store. Recently - a shipment containing a variety of computer monitors and disk drivers arrived at the store later than expected and without an invoice. The salespeople needed the merchandise






45. The Frisinas take a vacation every spring. Working with a travel agent to gather info. about possible destinations - they have planned and taken trips to resort locations throughout the U.S. What type 0f decision making will the Frisinas use to selec






46. When used in headlines - what words attract most readers' attention?






47. How does most price planning begin?






48. What industry was adversely affected by price wars?






49. On what figure are all other sales projection figures in a merchandise plan based?






50. Frank owns a gardening service. Every few months - he leaves flyers detailing his services on the doorsteps of houses in local neighborhoods. What method is Frank using to find new customers?