Test your basic knowledge |

Marketing Skills Exam

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. In which type of print medium is an advertisement's life the shortest?






2. Employee morale is very low at the I Was Frames art supplies company. Employees are unhappy because vacant management positions are always filled by people from outside the company. Turnover at the production and supervisory levels is high. What do e






3. What is the one visual merchandising element that influences customer behavior more directly than any other?


4. What is the least expensive means of product transportation?






5. Petite Boutique buys its blouses from Too Sweet blouse manufacturers. Too Sweet offers a 12 percent discounts on orders of $3000 or more. Petite Boutique ordered $4 -200 worth of merchandise and insistred on terms of 4/10 net 30. If the store takes a






6. A visual merchandising specialist is creating a display for a new walking shoe. The shoe store owner wants to emphasize the comfort and freedom of movement the shoes give the wearer. To created this effect - the visual merchandising specialist should






7. What is the most likely distribution channel for manufacturer of laundry products - candy - and flowers desined for consumers use?






8. When are the customers' needs usually determined in a business-to-business sales situation?






9. Petite Boutique buys its blouses from Too Sweet blouse manufacturers. Too Sweet offers a 12 percent discounts on orders of $3000 or more. Petite Boutique ordered $4 -200 worth of merchandise and insistred on terms of 4/10 net 30. If the store takes a






10. Pet World wants to reduce its planned reductions by 7 percent from last year's figure of $850. Therefore - what would be Pet World's planned reduction amount for this year?






11. The Baker and Roberti 29 Flavors ice cream company sells its ice cream and frozen yogurt only in its company-owned retail stores. What is this particular kind of distribution called?






12. What does the law of diminishing marginal utility state?






13. What industry was adversely affected by price wars?






14. What is the contract term 3/10 net 30 extra 60 an example of?






15. Faro illustrated children's books for a large publishing house. Her illustrations were original and charming - but very different from the types of drawings the company preferred. Eventually - Faro left the company for a job with another publishing f






16. What is the checking method that is susceptible to errors if receivers do not physically count the total number of items in shipment?






17. Price x Quantity Sold = what?






18. Score Sporting Goods store always has a display with mannequins engaged in season-appropriate sports. The store uses many props to make customers feel as if they could almost join the fun going on in the displays. How would you describe the settings






19. What is the source of direction for the company in horizontally organized companies






20. What is the easiest and most effective method of suggestion selling?






21. During what stage of selling should you educate a customer about the special care or special instructions an item requires?






22. lettuce farmer in California sends a carload of produce east to Ohio on Monday night. On Tuesday morning - the farmer finds a buyer for the lettuce in Albuquerque - New Mexico. What railroad service can be use to arrange for the lettuce to go to New






23. What should you do when a customer interrupts you with a question while you are making change?






24. What is the difference between recorded sales and inventory based on a physical count?






25. Ordering staple goods from a familiar vendor is what type of purchasing situation?






26. What is one characteristic of advertising?






27. What is a typical cash register arrangement?






28. Anna sells upscale casual wear at Northeastern Adventures. Just before she writes up a customer's order - Anna shows the customer the store's newest merchandise - particularly those items that coordinate with the customer's purchases. What method is






29. What is the law which prohibits companies from engaging in price fixing?






30. Pet World wants to reduce its planned reductions by 7 percent from last year's figure of $850. Therefore - what would be Pet World's planned reduction amount for this year?






31. What is the source of direction for the company in horizontally organized companies






32. What is the one visual merchandising element that influences customer behavior more directly than any other?


33. Richard bought bath towels for his new apartment. The original price for the towels was $21.95 each - but they had been marked down by 33 percent. What was the total cost to Richard - excluding tax - for four towels.






34. What is a special price discount that is given as an incentive to wholesalers and retailers?






35. The Frisinas take a vacation every spring. Working with a travel agent to gather info. about possible destinations - they have planned and taken trips to resort locations throughout the U.S. What type 0f decision making will the Frisinas use to selec






36. A salesperson says to a customer - 'I've has many customers express the same concern you've just stated.' What step of the basic strategy for handling objections does the preceding comment exemplify?






37. A tape recorder that cost Plugged In electronics store $18 and that originally sold for $42 is marked down 25 percent. What is the maintained markup in dollars for the recorder?






38. Claire check merchandise shipments for a large electronics store. Recently - a shipment containing a variety of computer monitors and disk drivers arrived at the store later than expected and without an invoice. The salespeople needed the merchandise






39. Brigette works for Rising Bakery Company. She manages the bakery's inventory at 25 supermarkets by refilling stock and maintaining the stores' Rising Bakery displays. What is Brigette?






40. Anna sells upscale casual wear at Northeastern Adventures. Just before she writes up a customer's order - Anna shows the customer the store's newest merchandise - particularly those items that coordinate with the customer's purchases. What method is






41. Frank owns a gardening service. Every few months - he leaves flyers detailing his services on the doorsteps of houses in local neighborhoods. What method is Frank using to find new customers?






42. In which situation is using the latest jargon acceptable?






43. What is electronic data interchange used for?






44. What is a special price discount that is given as an incentive to wholesalers and retailers?






45. The owner of Furry Friends pet store holds weekly informal meetings to keep employees aware of new products in the store. How are the pet shop employees getting product information?






46. The sales close that should be used infrequently because it can be viewed by the customer as a pressure tactic is the...






47. The business often has the least control over which type of promotion?






48. How should a salesperson greet a customer in Japan?






49. How can you - as a salesperson - best avoid disagreements with a customer about the amount of money the customer gave you as payment?






50. When used in headlines - what words attract most readers' attention?