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Test your basic knowledge |
Marketing Skills Exam
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. According to Marketing Essentials - how does a customer feel when you ask several questions in a row?
Seasonal discount
Loyalty
Cross-examined
Encourage the customer to make a purchase
2. Anna sells upscale casual wear at Northeastern Adventures. Just before she writes up a customer's order - Anna shows the customer the store's newest merchandise - particularly those items that coordinate with the customer's purchases. What method is
Offering related merchandise
Direct check
Formal training
Related merchandise dislpay
3. The business often has the least control over which type of promotion?
Direct check
Curved
Buying allowance
Publicity
4. What is the purpose of an illustration in an ad?
Encourage the customer to make a purchase
Rack jobber
Greeting approach
Trucking
5. Something's Cooking sells a variety of cooking and serving utensils. Each November the promotion staff creates an elaborate display of all he utensils and cooking pans a cook could possibly need to cook a big Thanksgiving meal. What type of display w
Stock shortage
Sales promotion
Familiar saying with a twist
Related merchandise dislpay
6. How can you - as a salesperson - best avoid disagreements with a customer about the amount of money the customer gave you as payment?
By placing the money on the cash drawer ledge
Discount pricing
Determining needs
Departure
7. How should a salesperson greet a customer in Japan?
Promotional
Shake hands firmly and bow
The home scanner industry
The accuracy of the mailing list
8. Frank owns a gardening service. Every few months - he leaves flyers detailing his services on the doorsteps of houses in local neighborhoods. What method is Frank using to find new customers?
Cold canvassing
Need
Now - free - new
The home scanner industry
9. Dana needed to stock up on office supplies. She bought three packages of multi-colored file folders at $4.25 per package - six boses of felt-tip markers at $3.68 per box - and two staplers at $6.19 apiece. Assuming a tax rate of 6 percent - What was
Stock shortage
It always identifies the name of the business of individual that paid for it
Determining needs
$50.04
10. What is electronic data interchange used for?
$58.83
Cross-examined
Need
To transact purchase orders between businesses
11. lettuce farmer in California sends a carload of produce east to Ohio on Monday night. On Tuesday morning - the farmer finds a buyer for the lettuce in Albuquerque - New Mexico. What railroad service can be use to arrange for the lettuce to go to New
Diversion-in-transit
Direct check
The customers
The salesperson's prior relationship with the customer
12. Price x Quantity Sold = what?
Related merchandise dislpay
Straight-rebury
Sales revenue
Standing room only close
13. A visual merchandising specialist is creating a display for a new walking shoe. The shoe store owner wants to emphasize the comfort and freedom of movement the shoes give the wearer. To created this effect - the visual merchandising specialist should
Curved
Cross-examined
The accuracy of the mailing list
Sales promotion
14. The Baker and Roberti 29 Flavors ice cream company sells its ice cream and frozen yogurt only in its company-owned retail stores. What is this particular kind of distribution called?
Integrated
Determine what percentage of the retail price is equal to cost
Related merchandise dislpay
Sales promotion
15. On what figure are all other sales projection figures in a merchandise plan based?
Discount pricing
Purchase order
Encourage the customer to make a purchase
Planned sales
16. When are the customers' needs usually determined in a business-to-business sales situation?
UPC code
Newspaper
Determine what percentage of the retail price is equal to cost
During the preapproach
17. Determine the maintained markup percentage for a refrigerator that costs an retailer $365 to stock and that sells for $690; the store wants to mark down the refrigerator 30 percent.
Research service
24 percent
Curved
The home scanner industry
18. As Inara opened a new box of tissue - she noticed a card inside listing prizes she could win if she wrote her name and address on a pice of paper and mailed it to the tissue manufacturer - who would pull 10000 names of winners out of an enormous coll
The home scanner industry
Need
Loyalty
Incentives
19. Brigette works for Rising Bakery Company. She manages the bakery's inventory at 25 supermarkets by refilling stock and maintaining the stores' Rising Bakery displays. What is Brigette?
Trucking
The accuracy of the mailing list
Rack jobber
During the preapproach
20. What is one characteristic of advertising?
It always identifies the name of the business of individual that paid for it
During the preapproach
Trucking
Stock shortage
21. When used in headlines - what words attract most readers' attention?
The salesperson's prior relationship with the customer
Ignore the interruption
Now - free - new
Formal training
22. The owner of Furry Friends pet store holds weekly informal meetings to keep employees aware of new products in the store. How are the pet shop employees getting product information?
Sherman Antitrust Act
Limited
Beds and dressers to hotel managers
Formal training
23. In business-to-business selling - What is the key factor in determining the kinds of preapproach activities a salesperson should do?
24. 'My spouse and I would love to take this trip to Hawaii that you've described - but we have to repaint our house and we really should replace out refrigerator.' What us such an objection based on?
Diversion-in-transit
Need
Rack jobber
Sales promotion
25. As the chief financial officer of NewVillage Bookstores - Incorporated - Buffy monitors the company's financial status. She also meets with other company officers to decide the direction the company will take to meet customer needs and increase profi
Diversion-in-transit
Top Management
Realistic
Illustration sight lines lead the reader to the copy
26. According to Marketing Essentials - how does a customer feel when you ask several questions in a row?
Cross-examined
Trucking
Question
It always identifies the name of the business of individual that paid for it
27. A music store's display of compact discs by a popular country-western singer was unsuccessful. Huge posters of the singer completely overshadowed the CDs. Once the display was removed - sales of the CDs improved. What is the artistic element that mos
Offering related merchandise
Encourage the customer to make a purchase
Integrated
Proportion
28. In an advertising agency - some people study demographic data in order to determine the type of message that will appeal to a particular market segment. In what department do such agency employees usually work?
Greeting approach
Research service
The salesperson's prior relationship with the customer
Determine what percentage of the retail price is equal to cost
29. The Frisinas take a vacation every spring. Working with a travel agent to gather info. about possible destinations - they have planned and taken trips to resort locations throughout the U.S. What type 0f decision making will the Frisinas use to selec
During the preapproach
It always identifies the name of the business of individual that paid for it
Limited
The width of the store's aisles
30. In business-to-business selling - What is the key factor in determining the kinds of preapproach activities a salesperson should do?
31. According to the text - What is one of the most important consideration in direct mail advertising?
Manufacturer to wholesaler to retailer to consumer
Stop showing additional merchandise
Limited
The accuracy of the mailing list
32. Who are those who assign work duties and supervise employees?
Rack jobber
Creativity
Supervisors
$50.04
33. In which situation is using the latest jargon acceptable?
Shake hands firmly and bow
Maturity
Beds and dressers to hotel managers
24 percent
34. Ordering staple goods from a familiar vendor is what type of purchasing situation?
$790.50
Straight-rebury
Encourage the customer to make a purchase
Buying allowance
35. Price x Quantity Sold = what?
Consumers will buy only a limited amount of a product no matter how low its price
Shake hands firmly and bow
Three
Sales revenue
36. How should a salesperson greet a customer in Japan?
Shake hands firmly and bow
Acknowledge
The salesperson's prior relationship with the customer
Water
37. During a presentation - What is the maximum number of items a salesperson should show a customer at one time?
Shake hands firmly and bow
Limited
Three
Greeting approach
38. Which printed media is found in 98 percent of American homes?
$50.04
It always identifies the name of the business of individual that paid for it
$58.83
Directory
39. Arabesque Danceware store had $67 -500 in sales during January and its BOM stock inventory was $135000. What was its stock-to-sales ratio?
Proportion
The customers
2
Illustration sight lines lead the reader to the copy
40. Brigette works for Rising Bakery Company. She manages the bakery's inventory at 25 supermarkets by refilling stock and maintaining the stores' Rising Bakery displays. What is Brigette?
Related merchandise dislpay
Three
Rack jobber
24 percent
41. Businesses that advertise in newspapers can target their ads to people wit particular interests or to those living in a particular region. Why can businesses do this targeting?
Pipeline
Maturity
Manufacturer to wholesaler to retailer to consumer
Newspapers circulation is documented and verifiable
42. A customer in a computer store tells the salesperson - 'I cant buy this software program. I dont understand the directions.' The salesperson's reply is - 'Let's read over the directions together. What is the first direction you find confusing?' What
Integrated
Incentives
Question
$3 -548.16
43. A customer in a computer store tells the salesperson - 'I cant buy this software program. I dont understand the directions.' The salesperson's reply is - 'Let's read over the directions together. What is the first direction you find confusing?' What
Coins in front - bills in back - $2 bills places under $1 bills
Realistic
Question
Encourage the customer to make a purchase
44. River Tam owns and operate River Tam's Textiles Which manufactures fabric used by furniture makers for covering sofas and chairs. River Tam's business is too small to afford its own sales force. What is the distribution channel that River Tam would m
Buying allowance
Top Management
The customers
Manufacturer hires agent who represents him or her in selling to industrial user
45. In which step of the sale should you learn what the retail customer is looking for in a good or service?
Seasonal discount
Coins in front - bills in back - $2 bills places under $1 bills
Determining needs
Need
46. What type of transportation is convenient and helps reduce both packaging and inventory costs?
Standing room only close
Question
Trucking
Encourage the customer to make a purchase
47. A tape recorder that cost Plugged In electronics store $18 and that originally sold for $42 is marked down 25 percent. What is the maintained markup in dollars for the recorder?
Encourage the customer to make a purchase
Blind check method
$13.50
Trucking
48. What is the one visual merchandising element that influences customer behavior more directly than any other?
49. Arabesque Danceware store had $67 -500 in sales during January and its BOM stock inventory was $135000. What was its stock-to-sales ratio?
Research service
2
Research service
Publicity
50. Which printed media is found in 98 percent of American homes?
Directory
It always identifies the name of the business of individual that paid for it
Stop showing additional merchandise
Departure