Test your basic knowledge |

Marketing Skills Exam

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What is the one visual merchandising element that influences customer behavior more directly than any other?

Warning: Invalid argument supplied for foreach() in /var/www/html/basicversity.com/show_quiz.php on line 183


2. A company's commitment to maintaining a good health and benefits package for its workers will directly affect its






3. What is the checking method that is susceptible to errors if receivers do not physically count the total number of items in shipment?






4. Materials requirement planning is part of what overall business activity?






5. What is loss-leader pricing a part of?






6. In what product lifecycle state is a product in when a product in when a product's marketers are looking for new market segments?






7. River Tam owns and operate River Tam's Textiles Which manufactures fabric used by furniture makers for covering sofas and chairs. River Tam's business is too small to afford its own sales force. What is the distribution channel that River Tam would m






8. What is electronic data interchange used for?






9. A stationary and gift store has a sale on July 5th of all small American flags and of red - white - and blue paper goods. Customers are given 50 percent off the price of the goods. What is this an example of?






10. According to the text - What is one of the most important consideration in direct mail advertising?






11. The owner of Furry Friends pet store holds weekly informal meetings to keep employees aware of new products in the store. How are the pet shop employees getting product information?






12. What is the most temporary of the psychological pricing techniques?






13. The sales close that should be used infrequently because it can be viewed by the customer as a pressure tactic is the...






14. Jayne works in the mens clothing department of a large department store. Yesterday - he noticed a customer inspecting an elegant suit. Approaching the customer - Jayne said - 'Good morning - Mr. Phelps. May I put that suit in a dressing room for you?






15. What should the salesperson do when a customer is having difficulty making a buying decision?






16. 'My spouse and I would love to take this trip to Hawaii that you've described - but we have to repaint our house and we really should replace out refrigerator.' What us such an objection based on?






17. What industry was adversely affected by price wars?






18. Petite Boutique buys its blouses from Too Sweet blouse manufacturers. Too Sweet offers a 12 percent discounts on orders of $3000 or more. Petite Boutique ordered $4 -200 worth of merchandise and insistred on terms of 4/10 net 30. If the store takes a






19. As Inara opened a new box of tissue - she noticed a card inside listing prizes she could win if she wrote her name and address on a pice of paper and mailed it to the tissue manufacturer - who would pull 10000 names of winners out of an enormous coll






20. The business often has the least control over which type of promotion?






21. Richard bought bath towels for his new apartment. The original price for the towels was $21.95 each - but they had been marked down by 33 percent. What was the total cost to Richard - excluding tax - for four towels.






22. As the chief financial officer of NewVillage Bookstores - Incorporated - Buffy monitors the company's financial status. She also meets with other company officers to decide the direction the company will take to meet customer needs and increase profi






23. What is electronic data interchange used for?






24. What is the transportation system with the best safety record?






25. Dana needed to stock up on office supplies. She bought three packages of multi-colored file folders at $4.25 per package - six boses of felt-tip markers at $3.68 per box - and two staplers at $6.19 apiece. Assuming a tax rate of 6 percent - What was






26. River Tam owns and operate River Tam's Textiles Which manufactures fabric used by furniture makers for covering sofas and chairs. River Tam's business is too small to afford its own sales force. What is the distribution channel that River Tam would m






27. What is loss-leader pricing a part of?






28. A customer in a computer store tells the salesperson - 'I cant buy this software program. I dont understand the directions.' The salesperson's reply is - 'Let's read over the directions together. What is the first direction you find confusing?' What






29. When used in headlines - what words attract most readers' attention?






30. A music store's display of compact discs by a popular country-western singer was unsuccessful. Huge posters of the singer completely overshadowed the CDs. Once the display was removed - sales of the CDs improved. What is the artistic element that mos






31. How can you - as a salesperson - best avoid disagreements with a customer about the amount of money the customer gave you as payment?






32. Pet World wants to reduce its planned reductions by 7 percent from last year's figure of $850. Therefore - what would be Pet World's planned reduction amount for this year?






33. What is the law which prohibits companies from engaging in price fixing?






34. On what figure are all other sales projection figures in a merchandise plan based?






35. A print ad includes a photo of a woman dressed in pre-Revolutionary War attire and cooking over an open-air fire. The woman is clearly an employee of Williamsburg - the Virginia town in which daily life in 18th century America is re-enacted. The ad's






36. Pet World wants to reduce its planned reductions by 7 percent from last year's figure of $850. Therefore - what would be Pet World's planned reduction amount for this year?






37. A salesperson says to a customer - 'I've has many customers express the same concern you've just stated.' What step of the basic strategy for handling objections does the preceding comment exemplify?






38. Frank owns a gardening service. Every few months - he leaves flyers detailing his services on the doorsteps of houses in local neighborhoods. What method is Frank using to find new customers?






39. What is the name f a legal contract between a buyer and a supplier that lists the characteristics - price - and shipping instructions of the items the supplier will provide?






40. What type of transportation accounts for the smallest percentage of total ton-miles of freight shipped?






41. What is the difference between recorded sales and inventory based on a physical count?






42. A tape recorder that cost Plugged In electronics store $18 and that originally sold for $42 is marked down 25 percent. What is the maintained markup in dollars for the recorder?






43. Employee morale is very low at the I Was Frames art supplies company. Employees are unhappy because vacant management positions are always filled by people from outside the company. Turnover at the production and supervisory levels is high. What do e






44. In which situation is using the latest jargon acceptable?






45. What is the one visual merchandising element that influences customer behavior more directly than any other?

Warning: Invalid argument supplied for foreach() in /var/www/html/basicversity.com/show_quiz.php on line 183


46. Price x Quantity Sold = what?






47. What is the difference between recorded sales and inventory based on a physical count?






48. Something's Cooking sells a variety of cooking and serving utensils. Each November the promotion staff creates an elaborate display of all he utensils and cooking pans a cook could possibly need to cook a big Thanksgiving meal. What type of display w






49. During what stage of selling should you educate a customer about the special care or special instructions an item requires?






50. Anna sells upscale casual wear at Northeastern Adventures. Just before she writes up a customer's order - Anna shows the customer the store's newest merchandise - particularly those items that coordinate with the customer's purchases. What method is