Test your basic knowledge |

Marketing Skills Exam

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Who are those who assign work duties and supervise employees?






2. What is the name f a legal contract between a buyer and a supplier that lists the characteristics - price - and shipping instructions of the items the supplier will provide?






3. What is the one visual merchandising element that influences customer behavior more directly than any other?


4. Determine the maintained markup percentage for a refrigerator that costs an retailer $365 to stock and that sells for $690; the store wants to mark down the refrigerator 30 percent.






5. The sales close that should be used infrequently because it can be viewed by the customer as a pressure tactic is the...






6. Which printed media is found in 98 percent of American homes?






7. A company's commitment to maintaining a good health and benefits package for its workers will directly affect its






8. The sales close that should be used infrequently because it can be viewed by the customer as a pressure tactic is the...






9. lettuce farmer in California sends a carload of produce east to Ohio on Monday night. On Tuesday morning - the farmer finds a buyer for the lettuce in Albuquerque - New Mexico. What railroad service can be use to arrange for the lettuce to go to New






10. What is the easiest and most effective method of suggestion selling?






11. The Frisinas take a vacation every spring. Working with a travel agent to gather info. about possible destinations - they have planned and taken trips to resort locations throughout the U.S. What type 0f decision making will the Frisinas use to selec






12. In what product lifecycle state is a product in when a product in when a product's marketers are looking for new market segments?






13. A salesperson says to a customer - 'I've has many customers express the same concern you've just stated.' What step of the basic strategy for handling objections does the preceding comment exemplify?






14. What type of transportation is convenient and helps reduce both packaging and inventory costs?






15. Brigette works for Rising Bakery Company. She manages the bakery's inventory at 25 supermarkets by refilling stock and maintaining the stores' Rising Bakery displays. What is Brigette?






16. What is the source of direction for the company in horizontally organized companies






17. What is one characteristic of advertising?






18. What is the difference between recorded sales and inventory based on a physical count?






19. In which situation is using the latest jargon acceptable?






20. The business often has the least control over which type of promotion?






21. Price x Quantity Sold = what?






22. How does most price planning begin?






23. In what product lifecycle state is a product in when a product in when a product's marketers are looking for new market segments?






24. The owner of Furry Friends pet store holds weekly informal meetings to keep employees aware of new products in the store. How are the pet shop employees getting product information?






25. What industry was adversely affected by price wars?






26. A print ad includes a photo of a woman dressed in pre-Revolutionary War attire and cooking over an open-air fire. The woman is clearly an employee of Williamsburg - the Virginia town in which daily life in 18th century America is re-enacted. The ad's






27. According to Marketing Essentials - how does a customer feel when you ask several questions in a row?






28. A customer in a computer store tells the salesperson - 'I cant buy this software program. I dont understand the directions.' The salesperson's reply is - 'Let's read over the directions together. What is the first direction you find confusing?' What






29. A salesperson says to a customer - 'I've has many customers express the same concern you've just stated.' What step of the basic strategy for handling objections does the preceding comment exemplify?






30. What does the law of diminishing marginal utility state?






31. What do many store use to mark the price on a dress or suit?






32. What is the transportation system with the best safety record?






33. Determine the maintained markup percentage for a refrigerator that costs an retailer $365 to stock and that sells for $690; the store wants to mark down the refrigerator 30 percent.






34. What is loss-leader pricing a part of?






35. What do many store use to mark the price on a dress or suit?






36. 'My spouse and I would love to take this trip to Hawaii that you've described - but we have to repaint our house and we really should replace out refrigerator.' What us such an objection based on?






37. What is the source of direction for the company in horizontally organized companies






38. During a presentation - What is the maximum number of items a salesperson should show a customer at one time?






39. Employee morale is very low at the I Was Frames art supplies company. Employees are unhappy because vacant management positions are always filled by people from outside the company. Turnover at the production and supervisory levels is high. What do e






40. A tape recorder that cost Plugged In electronics store $18 and that originally sold for $42 is marked down 25 percent. What is the maintained markup in dollars for the recorder?






41. As the chief financial officer of NewVillage Bookstores - Incorporated - Buffy monitors the company's financial status. She also meets with other company officers to decide the direction the company will take to meet customer needs and increase profi






42. What is electronic data interchange used for?






43. A tape recorder that cost Plugged In electronics store $18 and that originally sold for $42 is marked down 25 percent. What is the maintained markup in dollars for the recorder?






44. Brigette works for Rising Bakery Company. She manages the bakery's inventory at 25 supermarkets by refilling stock and maintaining the stores' Rising Bakery displays. What is Brigette?






45. 'My spouse and I would love to take this trip to Hawaii that you've described - but we have to repaint our house and we really should replace out refrigerator.' What us such an objection based on?






46. The Baker and Roberti 29 Flavors ice cream company sells its ice cream and frozen yogurt only in its company-owned retail stores. What is this particular kind of distribution called?






47. Claire check merchandise shipments for a large electronics store. Recently - a shipment containing a variety of computer monitors and disk drivers arrived at the store later than expected and without an invoice. The salespeople needed the merchandise






48. When used in headlines - what words attract most readers' attention?






49. What does the law of diminishing marginal utility state?






50. During a presentation - What is the maximum number of items a salesperson should show a customer at one time?