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Test your basic knowledge |
Marketing Skills Exam
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. As the chief financial officer of NewVillage Bookstores - Incorporated - Buffy monitors the company's financial status. She also meets with other company officers to decide the direction the company will take to meet customer needs and increase profi
Beds and dressers to hotel managers
Top Management
Stop showing additional merchandise
Integrated
2. What is the least expensive means of product transportation?
Water
Curved
Research service
Straight-rebury
3. How should a salesperson greet a customer in Japan?
Shake hands firmly and bow
Seasonal discount
Research service
Incentives
4. A visual merchandising specialist is creating a display for a new walking shoe. The shoe store owner wants to emphasize the comfort and freedom of movement the shoes give the wearer. To created this effect - the visual merchandising specialist should
Standing room only close
Sales revenue
Integrated
Curved
5. What is the easiest and most effective method of suggestion selling?
Trucking
During the preapproach
Offering related merchandise
Discount pricing
6. Materials requirement planning is part of what overall business activity?
Water
Production planning
Integrated
Question
7. Arabesque Danceware store had $67 -500 in sales during January and its BOM stock inventory was $135000. What was its stock-to-sales ratio?
Cold canvassing
The accuracy of the mailing list
Determining needs
2
8. What type of transportation is convenient and helps reduce both packaging and inventory costs?
Determining needs
Related merchandise dislpay
Stop showing additional merchandise
Trucking
9. A customer in a computer store tells the salesperson - 'I cant buy this software program. I dont understand the directions.' The salesperson's reply is - 'Let's read over the directions together. What is the first direction you find confusing?' What
Employee relations
It always identifies the name of the business of individual that paid for it
Question
$58.83
10. In which situation is using the latest jargon acceptable?
Employee relations
Determine what percentage of the retail price is equal to cost
Beds and dressers to hotel managers
Coins in front - bills in back - $2 bills places under $1 bills
11. The owner of Furry Friends pet store holds weekly informal meetings to keep employees aware of new products in the store. How are the pet shop employees getting product information?
Departure
The customers
Indirect
Formal training
12. Anna sells upscale casual wear at Northeastern Adventures. Just before she writes up a customer's order - Anna shows the customer the store's newest merchandise - particularly those items that coordinate with the customer's purchases. What method is
Offering related merchandise
Directory
Encourage the customer to make a purchase
UPC code
13. What is the difference between recorded sales and inventory based on a physical count?
Stock shortage
Rack jobber
Need
Curved
14. What should you do when a customer interrupts you with a question while you are making change?
Ignore the interruption
$790.50
Maturity
$3 -548.16
15. Sometimes a home owner who wishes to sell his or her house will but a home warranty. This means that the buyer of the house will not have to pay for particular house repairs that become necessary during the first year after the house is sold. In this
Loyalty
Extended product feature
Need
Cross-examined
16. What is the name f a legal contract between a buyer and a supplier that lists the characteristics - price - and shipping instructions of the items the supplier will provide?
The home scanner industry
Purchase order
Planned sales
Rack jobber
17. The Natural Place is a gift store selling items that focus on the environment and ecological concerns. Chris coordinates all of the physical elements in The Natural Place so that the store projects the right image to its customers. What is Chris dire
Standing room only close
Sales promotion
Creativity
Determine what percentage of the retail price is equal to cost
18. In which step of the sale should you learn what the retail customer is looking for in a good or service?
Determining needs
Discount pricing
Illustration sight lines lead the reader to the copy
Acknowledge
19. What is the purpose of an illustration in an ad?
Encourage the customer to make a purchase
$3 -548.16
Sales revenue
The home scanner industry
20. Something's Cooking sells a variety of cooking and serving utensils. Each November the promotion staff creates an elaborate display of all he utensils and cooking pans a cook could possibly need to cook a big Thanksgiving meal. What type of display w
Three
Beds and dressers to hotel managers
Related merchandise dislpay
Manufacturer to wholesaler to retailer to consumer
21. Jayne works in the mens clothing department of a large department store. Yesterday - he noticed a customer inspecting an elegant suit. Approaching the customer - Jayne said - 'Good morning - Mr. Phelps. May I put that suit in a dressing room for you?
Illustration sight lines lead the reader to the copy
Greeting approach
$13.50
Determine what percentage of the retail price is equal to cost
22. What is the source of direction for the company in horizontally organized companies
Blind check method
Offering related merchandise
Sherman Antitrust Act
The customers
23. The Natural Place is a gift store selling items that focus on the environment and ecological concerns. Chris coordinates all of the physical elements in The Natural Place so that the store projects the right image to its customers. What is Chris dire
Air
Incentives
$50.04
Sales promotion
24. What is the most likely distribution channel for manufacturer of laundry products - candy - and flowers desined for consumers use?
Manufacturer to wholesaler to retailer to consumer
Determining needs
Newspaper
UPC code
25. A company's commitment to maintaining a good health and benefits package for its workers will directly affect its
24 percent
Employee relations
Blind check method
Promotional
26. What is the name f a legal contract between a buyer and a supplier that lists the characteristics - price - and shipping instructions of the items the supplier will provide?
Loyalty
Water
Purchase order
Buying allowance
27. A tape recorder that cost Plugged In electronics store $18 and that originally sold for $42 is marked down 25 percent. What is the maintained markup in dollars for the recorder?
Seasonal discount
Discount pricing
$13.50
Blind check method
28. In which type of print medium is an advertisement's life the shortest?
Need
24 percent
Newspaper
Sales revenue
29. A stationary and gift store has a sale on July 5th of all small American flags and of red - white - and blue paper goods. Customers are given 50 percent off the price of the goods. What is this an example of?
To transact purchase orders between businesses
Encourage the customer to make a purchase
Seasonal discount
Newspapers circulation is documented and verifiable
30. The sales close that should be used infrequently because it can be viewed by the customer as a pressure tactic is the...
Creativity
Newspaper
Offering related merchandise
Standing room only close
31. The business often has the least control over which type of promotion?
Publicity
Beds and dressers to hotel managers
Question
Offering related merchandise
32. What industry was adversely affected by price wars?
Research service
Rack jobber
The home scanner industry
Promotional
33. The business often has the least control over which type of promotion?
Beds and dressers to hotel managers
Publicity
It always identifies the name of the business of individual that paid for it
Related merchandise dislpay
34. According to Marketing Essentials - how does a customer feel when you ask several questions in a row?
Publicity
$790.50
$3 -548.16
Cross-examined
35. What is the transportation system with the best safety record?
Curved
Direct check
Pipeline
Discount pricing
36. What do many store use to mark the price on a dress or suit?
Air
UPC code
Supervisors
Blind check method
37. In business-to-business selling - What is the key factor in determining the kinds of preapproach activities a salesperson should do?
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38. Determine the maintained markup percentage for a refrigerator that costs an retailer $365 to stock and that sells for $690; the store wants to mark down the refrigerator 30 percent.
$13.50
Three
24 percent
Offering related merchandise
39. Score Sporting Goods store always has a display with mannequins engaged in season-appropriate sports. The store uses many props to make customers feel as if they could almost join the fun going on in the displays. How would you describe the settings
Beds and dressers to hotel managers
Proportion
Realistic
The accuracy of the mailing list
40. What is a special price discount that is given as an incentive to wholesalers and retailers?
$50.04
Psychological pricing
Buying allowance
Extended product feature
41. The Baker and Roberti 29 Flavors ice cream company sells its ice cream and frozen yogurt only in its company-owned retail stores. What is this particular kind of distribution called?
Water
By placing the money on the cash drawer ledge
Consumers will buy only a limited amount of a product no matter how low its price
Integrated
42. Brigette works for Rising Bakery Company. She manages the bakery's inventory at 25 supermarkets by refilling stock and maintaining the stores' Rising Bakery displays. What is Brigette?
Stock shortage
Determine what percentage of the retail price is equal to cost
Rack jobber
Employee relations
43. The Frisinas take a vacation every spring. Working with a travel agent to gather info. about possible destinations - they have planned and taken trips to resort locations throughout the U.S. What type 0f decision making will the Frisinas use to selec
Seasonal discount
Sales revenue
$50.04
Limited
44. What is the most temporary of the psychological pricing techniques?
Newspapers circulation is documented and verifiable
Air
2
Promotional
45. What do many store use to mark the price on a dress or suit?
Seasonal discount
Encourage the customer to make a purchase
UPC code
Newspaper
46. Who are those who assign work duties and supervise employees?
Sales revenue
Air
Newspapers circulation is documented and verifiable
Supervisors
47. Claire check merchandise shipments for a large electronics store. Recently - a shipment containing a variety of computer monitors and disk drivers arrived at the store later than expected and without an invoice. The salespeople needed the merchandise
Blind check method
Determine what percentage of the retail price is equal to cost
Production planning
Stock shortage
48. What is electronic data interchange used for?
Manufacturer to wholesaler to retailer to consumer
By placing the money on the cash drawer ledge
Employee relations
To transact purchase orders between businesses
49. In which situation is using the latest jargon acceptable?
Beds and dressers to hotel managers
Newspaper
Curved
Planned sales
50. In an advertising agency - some people study demographic data in order to determine the type of message that will appeal to a particular market segment. In what department do such agency employees usually work?
It always identifies the name of the business of individual that paid for it
Research service
Cost and expense analysis
Determine what percentage of the retail price is equal to cost