Test your basic knowledge |

Marketing Skills Exam

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The business often has the least control over which type of promotion?






2. Richard bought bath towels for his new apartment. The original price for the towels was $21.95 each - but they had been marked down by 33 percent. What was the total cost to Richard - excluding tax - for four towels.






3. According to Marketing Essentials - how does a customer feel when you ask several questions in a row?






4. Businesses that advertise in newspapers can target their ads to people wit particular interests or to those living in a particular region. Why can businesses do this targeting?






5. lettuce farmer in California sends a carload of produce east to Ohio on Monday night. On Tuesday morning - the farmer finds a buyer for the lettuce in Albuquerque - New Mexico. What railroad service can be use to arrange for the lettuce to go to New






6. The owner of Furry Friends pet store holds weekly informal meetings to keep employees aware of new products in the store. How are the pet shop employees getting product information?






7. What is electronic data interchange used for?






8. A salesperson says to a customer - 'I've has many customers express the same concern you've just stated.' What step of the basic strategy for handling objections does the preceding comment exemplify?






9. On what figure are all other sales projection figures in a merchandise plan based?






10. Faro illustrated children's books for a large publishing house. Her illustrations were original and charming - but very different from the types of drawings the company preferred. Eventually - Faro left the company for a job with another publishing f






11. Price x Quantity Sold = what?






12. What is the most temporary of the psychological pricing techniques?






13. What is one characteristic of advertising?






14. In which situation is using the latest jargon acceptable?






15. Something's Cooking sells a variety of cooking and serving utensils. Each November the promotion staff creates an elaborate display of all he utensils and cooking pans a cook could possibly need to cook a big Thanksgiving meal. What type of display w






16. What is the purpose of an illustration in an ad?






17. As Inara opened a new box of tissue - she noticed a card inside listing prizes she could win if she wrote her name and address on a pice of paper and mailed it to the tissue manufacturer - who would pull 10000 names of winners out of an enormous coll






18. Which printed media is found in 98 percent of American homes?






19. The sales close that should be used infrequently because it can be viewed by the customer as a pressure tactic is the...






20. In which step of the sale should you learn what the retail customer is looking for in a good or service?






21. What should the salesperson do when a customer is having difficulty making a buying decision?






22. Score Sporting Goods store always has a display with mannequins engaged in season-appropriate sports. The store uses many props to make customers feel as if they could almost join the fun going on in the displays. How would you describe the settings






23. Jayne works in the mens clothing department of a large department store. Yesterday - he noticed a customer inspecting an elegant suit. Approaching the customer - Jayne said - 'Good morning - Mr. Phelps. May I put that suit in a dressing room for you?






24. What is a special price discount that is given as an incentive to wholesalers and retailers?






25. What is the easiest and most effective method of suggestion selling?






26. What is the law which prohibits companies from engaging in price fixing?






27. What is the checking method that is susceptible to errors if receivers do not physically count the total number of items in shipment?






28. In an advertising agency - some people study demographic data in order to determine the type of message that will appeal to a particular market segment. In what department do such agency employees usually work?






29. Materials requirement planning is part of what overall business activity?






30. Petite Boutique buys its blouses from Too Sweet blouse manufacturers. Too Sweet offers a 12 percent discounts on orders of $3000 or more. Petite Boutique ordered $4 -200 worth of merchandise and insistred on terms of 4/10 net 30. If the store takes a






31. As the chief financial officer of NewVillage Bookstores - Incorporated - Buffy monitors the company's financial status. She also meets with other company officers to decide the direction the company will take to meet customer needs and increase profi






32. Determine the maintained markup percentage for a refrigerator that costs an retailer $365 to stock and that sells for $690; the store wants to mark down the refrigerator 30 percent.






33. Who are those who assign work duties and supervise employees?






34. In which type of print medium is an advertisement's life the shortest?






35. During what stage of selling should you educate a customer about the special care or special instructions an item requires?






36. How should a salesperson greet a customer in Japan?






37. What do many store use to mark the price on a dress or suit?






38. According to Marketing Essentials - how does a customer feel when you ask several questions in a row?






39. What is loss-leader pricing a part of?






40. A tape recorder that cost Plugged In electronics store $18 and that originally sold for $42 is marked down 25 percent. What is the maintained markup in dollars for the recorder?






41. A stationary and gift store has a sale on July 5th of all small American flags and of red - white - and blue paper goods. Customers are given 50 percent off the price of the goods. What is this an example of?






42. Jayne works in the mens clothing department of a large department store. Yesterday - he noticed a customer inspecting an elegant suit. Approaching the customer - Jayne said - 'Good morning - Mr. Phelps. May I put that suit in a dressing room for you?






43. In business-to-business selling - What is the key factor in determining the kinds of preapproach activities a salesperson should do?


44. During a presentation - What is the maximum number of items a salesperson should show a customer at one time?






45. lettuce farmer in California sends a carload of produce east to Ohio on Monday night. On Tuesday morning - the farmer finds a buyer for the lettuce in Albuquerque - New Mexico. What railroad service can be use to arrange for the lettuce to go to New






46. What is the first step in the procedure for determining an item's retail price when we know the item's cost and the customary markup on retail?






47. How does most price planning begin?






48. On what figure are all other sales projection figures in a merchandise plan based?






49. What is loss-leader pricing a part of?






50. 'My spouse and I would love to take this trip to Hawaii that you've described - but we have to repaint our house and we really should replace out refrigerator.' What us such an objection based on?