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Test your basic knowledge |
Marketing Skills Exam
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Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What is the one visual merchandising element that influences customer behavior more directly than any other?
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2. A stationary and gift store has a sale on July 5th of all small American flags and of red - white - and blue paper goods. Customers are given 50 percent off the price of the goods. What is this an example of?
Need
Question
Pipeline
Seasonal discount
3. According to the text - What is one of the most important consideration in direct mail advertising?
The accuracy of the mailing list
Need
Seasonal discount
Purchase order
4. During a presentation - What is the maximum number of items a salesperson should show a customer at one time?
Standing room only close
Newspaper
Sales revenue
Three
5. What is the one visual merchandising element that influences customer behavior more directly than any other?
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6. What is the most temporary of the psychological pricing techniques?
Research service
Manufacturer hires agent who represents him or her in selling to industrial user
2
Promotional
7. During a presentation - What is the maximum number of items a salesperson should show a customer at one time?
Three
24 percent
$58.83
Maturity
8. Frank owns a gardening service. Every few months - he leaves flyers detailing his services on the doorsteps of houses in local neighborhoods. What method is Frank using to find new customers?
It always identifies the name of the business of individual that paid for it
Cross-examined
Cold canvassing
Indirect
9. What is the first step in the procedure for determining an item's retail price when we know the item's cost and the customary markup on retail?
Limited
Determine what percentage of the retail price is equal to cost
Purchase order
$3 -548.16
10. What is a special price discount that is given as an incentive to wholesalers and retailers?
Loyalty
Question
Promotional
Buying allowance
11. Arabesque Danceware store had $67 -500 in sales during January and its BOM stock inventory was $135000. What was its stock-to-sales ratio?
$790.50
2
Creativity
Direct check
12. A print ad includes a photo of a woman dressed in pre-Revolutionary War attire and cooking over an open-air fire. The woman is clearly an employee of Williamsburg - the Virginia town in which daily life in 18th century America is re-enacted. The ad's
UPC code
Familiar saying with a twist
Illustration sight lines lead the reader to the copy
Supervisors
13. The Natural Place is a gift store selling items that focus on the environment and ecological concerns. Chris coordinates all of the physical elements in The Natural Place so that the store projects the right image to its customers. What is Chris dire
Sales promotion
The salesperson's prior relationship with the customer
Shake hands firmly and bow
24 percent
14. In ads - What are line of force?
Directory
UPC code
2
Illustration sight lines lead the reader to the copy
15. What is the checking method that is susceptible to errors if receivers do not physically count the total number of items in shipment?
Direct check
Cost and expense analysis
The home scanner industry
Realistic
16. During what stage of selling should you educate a customer about the special care or special instructions an item requires?
Departure
Research service
$58.83
Manufacturer to wholesaler to retailer to consumer
17. What is one characteristic of advertising?
Pipeline
It always identifies the name of the business of individual that paid for it
Coins in front - bills in back - $2 bills places under $1 bills
$50.04
18. Anna sells upscale casual wear at Northeastern Adventures. Just before she writes up a customer's order - Anna shows the customer the store's newest merchandise - particularly those items that coordinate with the customer's purchases. What method is
Question
Offering related merchandise
Acknowledge
Familiar saying with a twist
19. What is loss-leader pricing a part of?
Planned sales
Departure
Psychological pricing
Supervisors
20. What is loss-leader pricing a part of?
Straight-rebury
Psychological pricing
Beds and dressers to hotel managers
Manufacturer hires agent who represents him or her in selling to industrial user
21. lettuce farmer in California sends a carload of produce east to Ohio on Monday night. On Tuesday morning - the farmer finds a buyer for the lettuce in Albuquerque - New Mexico. What railroad service can be use to arrange for the lettuce to go to New
During the preapproach
Discount pricing
The salesperson's prior relationship with the customer
Diversion-in-transit
22. The Natural Place is a gift store selling items that focus on the environment and ecological concerns. Chris coordinates all of the physical elements in The Natural Place so that the store projects the right image to its customers. What is Chris dire
Air
Offering related merchandise
Sales promotion
Employee relations
23. A company's commitment to maintaining a good health and benefits package for its workers will directly affect its
Promotional
Employee relations
Now - free - new
Formal training
24. A visual merchandising specialist is creating a display for a new walking shoe. The shoe store owner wants to emphasize the comfort and freedom of movement the shoes give the wearer. To created this effect - the visual merchandising specialist should
2
Publicity
Consumers will buy only a limited amount of a product no matter how low its price
Curved
25. What should you do when a customer interrupts you with a question while you are making change?
Straight-rebury
Promotional
Determine what percentage of the retail price is equal to cost
Ignore the interruption
26. What do many store use to mark the price on a dress or suit?
UPC code
Production planning
Manufacturer to wholesaler to retailer to consumer
Integrated
27. As Inara opened a new box of tissue - she noticed a card inside listing prizes she could win if she wrote her name and address on a pice of paper and mailed it to the tissue manufacturer - who would pull 10000 names of winners out of an enormous coll
Curved
Promotional
Incentives
Direct check
28. The Frisinas take a vacation every spring. Working with a travel agent to gather info. about possible destinations - they have planned and taken trips to resort locations throughout the U.S. What type 0f decision making will the Frisinas use to selec
Buying allowance
Determine what percentage of the retail price is equal to cost
By placing the money on the cash drawer ledge
Limited
29. What is the first step in the procedure for determining an item's retail price when we know the item's cost and the customary markup on retail?
Water
Determine what percentage of the retail price is equal to cost
During the preapproach
Realistic
30. In what product lifecycle state is a product in when a product in when a product's marketers are looking for new market segments?
Maturity
Diversion-in-transit
Encourage the customer to make a purchase
Determining needs
31. lettuce farmer in California sends a carload of produce east to Ohio on Monday night. On Tuesday morning - the farmer finds a buyer for the lettuce in Albuquerque - New Mexico. What railroad service can be use to arrange for the lettuce to go to New
Departure
Promotional
Diversion-in-transit
Planned sales
32. A company's commitment to maintaining a good health and benefits package for its workers will directly affect its
Illustration sight lines lead the reader to the copy
Employee relations
Cross-examined
Trucking
33. Determine the maintained markup percentage for a refrigerator that costs an retailer $365 to stock and that sells for $690; the store wants to mark down the refrigerator 30 percent.
The customers
Supervisors
Consumers will buy only a limited amount of a product no matter how low its price
24 percent
34. Jayne works in the mens clothing department of a large department store. Yesterday - he noticed a customer inspecting an elegant suit. Approaching the customer - Jayne said - 'Good morning - Mr. Phelps. May I put that suit in a dressing room for you?
Indirect
Coins in front - bills in back - $2 bills places under $1 bills
Greeting approach
UPC code
35. Who are those who assign work duties and supervise employees?
Trucking
Formal training
The salesperson's prior relationship with the customer
Supervisors
36. What is the easiest and most effective method of suggestion selling?
Offering related merchandise
Limited
Buying allowance
The home scanner industry
37. How can you - as a salesperson - best avoid disagreements with a customer about the amount of money the customer gave you as payment?
Departure
$13.50
Related merchandise dislpay
By placing the money on the cash drawer ledge
38. Anna sells upscale casual wear at Northeastern Adventures. Just before she writes up a customer's order - Anna shows the customer the store's newest merchandise - particularly those items that coordinate with the customer's purchases. What method is
Discount pricing
Rack jobber
Offering related merchandise
Acknowledge
39. Brigette works for Rising Bakery Company. She manages the bakery's inventory at 25 supermarkets by refilling stock and maintaining the stores' Rising Bakery displays. What is Brigette?
Proportion
Publicity
Extended product feature
Rack jobber
40. A music store's display of compact discs by a popular country-western singer was unsuccessful. Huge posters of the singer completely overshadowed the CDs. Once the display was removed - sales of the CDs improved. What is the artistic element that mos
$3 -548.16
Employee relations
Standing room only close
Proportion
41. The sales close that should be used infrequently because it can be viewed by the customer as a pressure tactic is the...
Related merchandise dislpay
Standing room only close
During the preapproach
Creativity
42. What does the law of diminishing marginal utility state?
By placing the money on the cash drawer ledge
Familiar saying with a twist
Consumers will buy only a limited amount of a product no matter how low its price
Need
43. Something's Cooking sells a variety of cooking and serving utensils. Each November the promotion staff creates an elaborate display of all he utensils and cooking pans a cook could possibly need to cook a big Thanksgiving meal. What type of display w
Consumers will buy only a limited amount of a product no matter how low its price
Creativity
Related merchandise dislpay
Ignore the interruption
44. In which situation is using the latest jargon acceptable?
Sales promotion
$58.83
Beds and dressers to hotel managers
Directory
45. What do many store use to mark the price on a dress or suit?
UPC code
$50.04
$3 -548.16
The customers
46. Claire check merchandise shipments for a large electronics store. Recently - a shipment containing a variety of computer monitors and disk drivers arrived at the store later than expected and without an invoice. The salespeople needed the merchandise
Water
Blind check method
Production planning
It always identifies the name of the business of individual that paid for it
47. As the chief financial officer of NewVillage Bookstores - Incorporated - Buffy monitors the company's financial status. She also meets with other company officers to decide the direction the company will take to meet customer needs and increase profi
Stock shortage
Top Management
Determine what percentage of the retail price is equal to cost
Extended product feature
48. What is the difference between recorded sales and inventory based on a physical count?
Now - free - new
Psychological pricing
Familiar saying with a twist
Stock shortage
49. How should a salesperson greet a customer in Japan?
$3 -548.16
Curved
Shake hands firmly and bow
Water
50. The Frisinas take a vacation every spring. Working with a travel agent to gather info. about possible destinations - they have planned and taken trips to resort locations throughout the U.S. What type 0f decision making will the Frisinas use to selec
Limited
Proportion
Maturity
$13.50
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