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Test your basic knowledge |
Marketing Skills Exam
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Richard bought bath towels for his new apartment. The original price for the towels was $21.95 each - but they had been marked down by 33 percent. What was the total cost to Richard - excluding tax - for four towels.
$58.83
Newspapers circulation is documented and verifiable
UPC code
Research service
2. What is the one visual merchandising element that influences customer behavior more directly than any other?
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3. Pet World wants to reduce its planned reductions by 7 percent from last year's figure of $850. Therefore - what would be Pet World's planned reduction amount for this year?
To transact purchase orders between businesses
The customers
$790.50
Air
4. What industry was adversely affected by price wars?
Pipeline
The home scanner industry
Creativity
Consumers will buy only a limited amount of a product no matter how low its price
5. Brigette works for Rising Bakery Company. She manages the bakery's inventory at 25 supermarkets by refilling stock and maintaining the stores' Rising Bakery displays. What is Brigette?
Standing room only close
2
Rack jobber
Offering related merchandise
6. The Baker and Roberti 29 Flavors ice cream company sells its ice cream and frozen yogurt only in its company-owned retail stores. What is this particular kind of distribution called?
Integrated
Indirect
Stock shortage
Three
7. Determine the maintained markup percentage for a refrigerator that costs an retailer $365 to stock and that sells for $690; the store wants to mark down the refrigerator 30 percent.
The accuracy of the mailing list
Buying allowance
Stock shortage
24 percent
8. What is a special price discount that is given as an incentive to wholesalers and retailers?
During the preapproach
Buying allowance
Sales promotion
Air
9. The owner of Furry Friends pet store holds weekly informal meetings to keep employees aware of new products in the store. How are the pet shop employees getting product information?
Formal training
Top Management
$3 -548.16
Incentives
10. What is one characteristic of advertising?
It always identifies the name of the business of individual that paid for it
Manufacturer hires agent who represents him or her in selling to industrial user
UPC code
Offering related merchandise
11. What is the one visual merchandising element that influences customer behavior more directly than any other?
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12. Arabesque Danceware store had $67 -500 in sales during January and its BOM stock inventory was $135000. What was its stock-to-sales ratio?
Familiar saying with a twist
Standing room only close
2
Cost and expense analysis
13. Jayne works in the mens clothing department of a large department store. Yesterday - he noticed a customer inspecting an elegant suit. Approaching the customer - Jayne said - 'Good morning - Mr. Phelps. May I put that suit in a dressing room for you?
The accuracy of the mailing list
Greeting approach
Familiar saying with a twist
The width of the store's aisles
14. Petite Boutique buys its blouses from Too Sweet blouse manufacturers. Too Sweet offers a 12 percent discounts on orders of $3000 or more. Petite Boutique ordered $4 -200 worth of merchandise and insistred on terms of 4/10 net 30. If the store takes a
Pipeline
Production planning
$3 -548.16
Manufacturer to wholesaler to retailer to consumer
15. According to Marketing Essentials - how does a customer feel when you ask several questions in a row?
The customers
Cross-examined
Cost and expense analysis
$58.83
16. What is the law which prohibits companies from engaging in price fixing?
Planned sales
Sherman Antitrust Act
Psychological pricing
Shake hands firmly and bow
17. 'My spouse and I would love to take this trip to Hawaii that you've described - but we have to repaint our house and we really should replace out refrigerator.' What us such an objection based on?
Standing room only close
Need
Planned sales
Straight-rebury
18. What is the difference between recorded sales and inventory based on a physical count?
Sales promotion
Stock shortage
$13.50
Acknowledge
19. Faro illustrated children's books for a large publishing house. Her illustrations were original and charming - but very different from the types of drawings the company preferred. Eventually - Faro left the company for a job with another publishing f
Creativity
Determining needs
Determine what percentage of the retail price is equal to cost
Sales promotion
20. The business often has the least control over which type of promotion?
$50.04
Publicity
During the preapproach
Newspaper
21. The Natural Place is a gift store selling items that focus on the environment and ecological concerns. Chris coordinates all of the physical elements in The Natural Place so that the store projects the right image to its customers. What is Chris dire
Indirect
Sales promotion
UPC code
Proportion
22. Claire check merchandise shipments for a large electronics store. Recently - a shipment containing a variety of computer monitors and disk drivers arrived at the store later than expected and without an invoice. The salespeople needed the merchandise
Blind check method
2
Related merchandise dislpay
Sherman Antitrust Act
23. Sometimes a home owner who wishes to sell his or her house will but a home warranty. This means that the buyer of the house will not have to pay for particular house repairs that become necessary during the first year after the house is sold. In this
Familiar saying with a twist
Extended product feature
Seasonal discount
Standing room only close
24. What is the difference between recorded sales and inventory based on a physical count?
Standing room only close
Beds and dressers to hotel managers
Stock shortage
Pipeline
25. What do many store use to mark the price on a dress or suit?
Production planning
Cold canvassing
UPC code
Extended product feature
26. A mortgage broker arranges for a lending institution (such as a bank or savings and loan association) to provide a mortgage for a consumer of business. In this case - What is the channel for distribution of services?
Now - free - new
Indirect
Three
Acknowledge
27. What is the most likely distribution channel for manufacturer of laundry products - candy - and flowers desined for consumers use?
Manufacturer to wholesaler to retailer to consumer
Air
Direct check
Greeting approach
28. According to the text - What is one of the most important consideration in direct mail advertising?
Direct check
The accuracy of the mailing list
24 percent
Greeting approach
29. What is the name f a legal contract between a buyer and a supplier that lists the characteristics - price - and shipping instructions of the items the supplier will provide?
Production planning
Newspapers circulation is documented and verifiable
Cold canvassing
Purchase order
30. What is the contract term 3/10 net 30 extra 60 an example of?
The accuracy of the mailing list
Offering related merchandise
Limited
Discount pricing
31. What is one characteristic of advertising?
Stop showing additional merchandise
The width of the store's aisles
$50.04
It always identifies the name of the business of individual that paid for it
32. A music store's display of compact discs by a popular country-western singer was unsuccessful. Huge posters of the singer completely overshadowed the CDs. Once the display was removed - sales of the CDs improved. What is the artistic element that mos
Departure
Proportion
Realistic
Now - free - new
33. According to the text - What is one of the most important consideration in direct mail advertising?
By placing the money on the cash drawer ledge
The accuracy of the mailing list
Manufacturer hires agent who represents him or her in selling to industrial user
Pipeline
34. How does most price planning begin?
Illustration sight lines lead the reader to the copy
Illustration sight lines lead the reader to the copy
By placing the money on the cash drawer ledge
Cost and expense analysis
35. What is a typical cash register arrangement?
Diversion-in-transit
By placing the money on the cash drawer ledge
Coins in front - bills in back - $2 bills places under $1 bills
The width of the store's aisles
36. According to Marketing Essentials - how does a customer feel when you ask several questions in a row?
Acknowledge
Cross-examined
Beds and dressers to hotel managers
Related merchandise dislpay
37. As Inara opened a new box of tissue - she noticed a card inside listing prizes she could win if she wrote her name and address on a pice of paper and mailed it to the tissue manufacturer - who would pull 10000 names of winners out of an enormous coll
Incentives
Proportion
Formal training
Purchase order
38. Employee morale is very low at the I Was Frames art supplies company. Employees are unhappy because vacant management positions are always filled by people from outside the company. Turnover at the production and supervisory levels is high. What do e
The customers
Illustration sight lines lead the reader to the copy
Proportion
Loyalty
39. A visual merchandising specialist is creating a display for a new walking shoe. The shoe store owner wants to emphasize the comfort and freedom of movement the shoes give the wearer. To created this effect - the visual merchandising specialist should
During the preapproach
Incentives
Curved
Blind check method
40. Arabesque Danceware store had $67 -500 in sales during January and its BOM stock inventory was $135000. What was its stock-to-sales ratio?
Sherman Antitrust Act
Stock shortage
2
Employee relations
41. Dana needed to stock up on office supplies. She bought three packages of multi-colored file folders at $4.25 per package - six boses of felt-tip markers at $3.68 per box - and two staplers at $6.19 apiece. Assuming a tax rate of 6 percent - What was
Direct check
$50.04
Top Management
Coins in front - bills in back - $2 bills places under $1 bills
42. A stationary and gift store has a sale on July 5th of all small American flags and of red - white - and blue paper goods. Customers are given 50 percent off the price of the goods. What is this an example of?
The customers
Illustration sight lines lead the reader to the copy
Maturity
Seasonal discount
43. In an advertising agency - some people study demographic data in order to determine the type of message that will appeal to a particular market segment. In what department do such agency employees usually work?
Integrated
Extended product feature
Research service
Publicity
44. What is the transportation system with the best safety record?
Now - free - new
Pipeline
Publicity
Ignore the interruption
45. What type of transportation is convenient and helps reduce both packaging and inventory costs?
Trucking
Pipeline
Beds and dressers to hotel managers
Illustration sight lines lead the reader to the copy
46. As the chief financial officer of NewVillage Bookstores - Incorporated - Buffy monitors the company's financial status. She also meets with other company officers to decide the direction the company will take to meet customer needs and increase profi
Purchase order
Top Management
During the preapproach
Limited
47. The Baker and Roberti 29 Flavors ice cream company sells its ice cream and frozen yogurt only in its company-owned retail stores. What is this particular kind of distribution called?
Seasonal discount
Integrated
Departure
Purchase order
48. The business often has the least control over which type of promotion?
Publicity
Coins in front - bills in back - $2 bills places under $1 bills
Rack jobber
Diversion-in-transit
49. What should the salesperson do when a customer is having difficulty making a buying decision?
Publicity
Stop showing additional merchandise
The salesperson's prior relationship with the customer
Need
50. During a presentation - What is the maximum number of items a salesperson should show a customer at one time?
Sales promotion
Three
2
Proportion