SUBJECTS
|
BROWSE
|
CAREER CENTER
|
POPULAR
|
JOIN
|
LOGIN
Business Skills
|
Soft Skills
|
Basic Literacy
|
Certifications
About
|
Help
|
Privacy
|
Terms
|
Email
Search
Test your basic knowledge |
Marketing Skills Exam
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Claire check merchandise shipments for a large electronics store. Recently - a shipment containing a variety of computer monitors and disk drivers arrived at the store later than expected and without an invoice. The salespeople needed the merchandise
Blind check method
To transact purchase orders between businesses
The salesperson's prior relationship with the customer
$790.50
2. Brigette works for Rising Bakery Company. She manages the bakery's inventory at 25 supermarkets by refilling stock and maintaining the stores' Rising Bakery displays. What is Brigette?
Rack jobber
Production planning
Diversion-in-transit
Top Management
3. What is the checking method that is susceptible to errors if receivers do not physically count the total number of items in shipment?
Loyalty
Acknowledge
Direct check
$790.50
4. A mortgage broker arranges for a lending institution (such as a bank or savings and loan association) to provide a mortgage for a consumer of business. In this case - What is the channel for distribution of services?
$58.83
Indirect
2
$790.50
5. What is loss-leader pricing a part of?
Cross-examined
Related merchandise dislpay
Psychological pricing
$50.04
6. In business-to-business selling - What is the key factor in determining the kinds of preapproach activities a salesperson should do?
Warning
: Invalid argument supplied for foreach() in
/var/www/html/basicversity.com/show_quiz.php
on line
183
7. Claire check merchandise shipments for a large electronics store. Recently - a shipment containing a variety of computer monitors and disk drivers arrived at the store later than expected and without an invoice. The salespeople needed the merchandise
Rack jobber
Blind check method
Seasonal discount
Illustration sight lines lead the reader to the copy
8. In business-to-business selling - What is the key factor in determining the kinds of preapproach activities a salesperson should do?
Warning
: Invalid argument supplied for foreach() in
/var/www/html/basicversity.com/show_quiz.php
on line
183
9. Employee morale is very low at the I Was Frames art supplies company. Employees are unhappy because vacant management positions are always filled by people from outside the company. Turnover at the production and supervisory levels is high. What do e
Standing room only close
Loyalty
Creativity
Straight-rebury
10. The Baker and Roberti 29 Flavors ice cream company sells its ice cream and frozen yogurt only in its company-owned retail stores. What is this particular kind of distribution called?
Integrated
Publicity
Offering related merchandise
Publicity
11. What is the most likely distribution channel for manufacturer of laundry products - candy - and flowers desined for consumers use?
Proportion
Manufacturer to wholesaler to retailer to consumer
Discount pricing
Acknowledge
12. According to the text - What is one of the most important consideration in direct mail advertising?
The accuracy of the mailing list
Standing room only close
Blind check method
Formal training
13. What is the purpose of an illustration in an ad?
Coins in front - bills in back - $2 bills places under $1 bills
Familiar saying with a twist
Encourage the customer to make a purchase
$790.50
14. What is the source of direction for the company in horizontally organized companies
Standing room only close
Cost and expense analysis
Acknowledge
The customers
15. What is a typical cash register arrangement?
Coins in front - bills in back - $2 bills places under $1 bills
Promotional
Determine what percentage of the retail price is equal to cost
$58.83
16. A stationary and gift store has a sale on July 5th of all small American flags and of red - white - and blue paper goods. Customers are given 50 percent off the price of the goods. What is this an example of?
Seasonal discount
Manufacturer to wholesaler to retailer to consumer
Purchase order
Departure
17. Pet World wants to reduce its planned reductions by 7 percent from last year's figure of $850. Therefore - what would be Pet World's planned reduction amount for this year?
Discount pricing
The customers
$790.50
Water
18. Petite Boutique buys its blouses from Too Sweet blouse manufacturers. Too Sweet offers a 12 percent discounts on orders of $3000 or more. Petite Boutique ordered $4 -200 worth of merchandise and insistred on terms of 4/10 net 30. If the store takes a
Cost and expense analysis
$3 -548.16
Coins in front - bills in back - $2 bills places under $1 bills
The salesperson's prior relationship with the customer
19. What is the most temporary of the psychological pricing techniques?
Manufacturer to wholesaler to retailer to consumer
Promotional
UPC code
Related merchandise dislpay
20. What type of transportation accounts for the smallest percentage of total ton-miles of freight shipped?
Air
Stop showing additional merchandise
Extended product feature
Sales revenue
21. Ordering staple goods from a familiar vendor is what type of purchasing situation?
Purchase order
Straight-rebury
Publicity
Now - free - new
22. On what figure are all other sales projection figures in a merchandise plan based?
Loyalty
Cross-examined
Planned sales
Offering related merchandise
23. What is the difference between recorded sales and inventory based on a physical count?
Stock shortage
Loyalty
Newspapers circulation is documented and verifiable
The customers
24. What does the law of diminishing marginal utility state?
Offering related merchandise
Consumers will buy only a limited amount of a product no matter how low its price
Greeting approach
Offering related merchandise
25. Businesses that advertise in newspapers can target their ads to people wit particular interests or to those living in a particular region. Why can businesses do this targeting?
Manufacturer hires agent who represents him or her in selling to industrial user
Blind check method
Acknowledge
Newspapers circulation is documented and verifiable
26. How does most price planning begin?
Psychological pricing
Straight-rebury
Cross-examined
Cost and expense analysis
27. What should the salesperson do when a customer is having difficulty making a buying decision?
By placing the money on the cash drawer ledge
The customers
Coins in front - bills in back - $2 bills places under $1 bills
Stop showing additional merchandise
28. What is the easiest and most effective method of suggestion selling?
UPC code
Determine what percentage of the retail price is equal to cost
Offering related merchandise
Indirect
29. Frank owns a gardening service. Every few months - he leaves flyers detailing his services on the doorsteps of houses in local neighborhoods. What method is Frank using to find new customers?
Cold canvassing
$790.50
Sales revenue
Now - free - new
30. Something's Cooking sells a variety of cooking and serving utensils. Each November the promotion staff creates an elaborate display of all he utensils and cooking pans a cook could possibly need to cook a big Thanksgiving meal. What type of display w
$13.50
Discount pricing
The width of the store's aisles
Related merchandise dislpay
31. A visual merchandising specialist is creating a display for a new walking shoe. The shoe store owner wants to emphasize the comfort and freedom of movement the shoes give the wearer. To created this effect - the visual merchandising specialist should
Familiar saying with a twist
The accuracy of the mailing list
To transact purchase orders between businesses
Curved
32. What is the law which prohibits companies from engaging in price fixing?
Production planning
Loyalty
The customers
Sherman Antitrust Act
33. In which step of the sale should you learn what the retail customer is looking for in a good or service?
Determining needs
Promotional
Discount pricing
Straight-rebury
34. What type of transportation is convenient and helps reduce both packaging and inventory costs?
Trucking
$13.50
Coins in front - bills in back - $2 bills places under $1 bills
Seasonal discount
35. What is the first step in the procedure for determining an item's retail price when we know the item's cost and the customary markup on retail?
24 percent
Trucking
Determine what percentage of the retail price is equal to cost
Promotional
36. In which situation is using the latest jargon acceptable?
Beds and dressers to hotel managers
Curved
Directory
Blind check method
37. What type of transportation accounts for the smallest percentage of total ton-miles of freight shipped?
Air
Rack jobber
Three
Ignore the interruption
38. The sales close that should be used infrequently because it can be viewed by the customer as a pressure tactic is the...
Consumers will buy only a limited amount of a product no matter how low its price
Determining needs
Standing room only close
Pipeline
39. A music store's display of compact discs by a popular country-western singer was unsuccessful. Huge posters of the singer completely overshadowed the CDs. Once the display was removed - sales of the CDs improved. What is the artistic element that mos
Formal training
Maturity
Proportion
Encourage the customer to make a purchase
40. When used in headlines - what words attract most readers' attention?
Proportion
Now - free - new
Beds and dressers to hotel managers
Planned sales
41. Something's Cooking sells a variety of cooking and serving utensils. Each November the promotion staff creates an elaborate display of all he utensils and cooking pans a cook could possibly need to cook a big Thanksgiving meal. What type of display w
Psychological pricing
$3 -548.16
Related merchandise dislpay
The home scanner industry
42. Score Sporting Goods store always has a display with mannequins engaged in season-appropriate sports. The store uses many props to make customers feel as if they could almost join the fun going on in the displays. How would you describe the settings
Stop showing additional merchandise
Standing room only close
Realistic
Cold canvassing
43. Pet World wants to reduce its planned reductions by 7 percent from last year's figure of $850. Therefore - what would be Pet World's planned reduction amount for this year?
Employee relations
$790.50
Stop showing additional merchandise
Trucking
44. Who are those who assign work duties and supervise employees?
Seasonal discount
Cold canvassing
Consumers will buy only a limited amount of a product no matter how low its price
Supervisors
45. lettuce farmer in California sends a carload of produce east to Ohio on Monday night. On Tuesday morning - the farmer finds a buyer for the lettuce in Albuquerque - New Mexico. What railroad service can be use to arrange for the lettuce to go to New
Limited
Diversion-in-transit
Promotional
Consumers will buy only a limited amount of a product no matter how low its price
46. The Frisinas take a vacation every spring. Working with a travel agent to gather info. about possible destinations - they have planned and taken trips to resort locations throughout the U.S. What type 0f decision making will the Frisinas use to selec
Sales promotion
Limited
Determining needs
Maturity
47. What is a special price discount that is given as an incentive to wholesalers and retailers?
Determining needs
Buying allowance
Realistic
Encourage the customer to make a purchase
48. The Frisinas take a vacation every spring. Working with a travel agent to gather info. about possible destinations - they have planned and taken trips to resort locations throughout the U.S. What type 0f decision making will the Frisinas use to selec
Limited
Departure
Manufacturer to wholesaler to retailer to consumer
The salesperson's prior relationship with the customer
49. A company's commitment to maintaining a good health and benefits package for its workers will directly affect its
Formal training
Air
Promotional
Employee relations
50. What is one characteristic of advertising?
It always identifies the name of the business of individual that paid for it
Manufacturer to wholesaler to retailer to consumer
Stock shortage
Now - free - new