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Test your basic knowledge |
Marketing Skills Exam
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The Frisinas take a vacation every spring. Working with a travel agent to gather info. about possible destinations - they have planned and taken trips to resort locations throughout the U.S. What type 0f decision making will the Frisinas use to selec
Limited
Now - free - new
Cross-examined
Cost and expense analysis
2. The Natural Place is a gift store selling items that focus on the environment and ecological concerns. Chris coordinates all of the physical elements in The Natural Place so that the store projects the right image to its customers. What is Chris dire
Sales promotion
Air
Indirect
Limited
3. A visual merchandising specialist is creating a display for a new walking shoe. The shoe store owner wants to emphasize the comfort and freedom of movement the shoes give the wearer. To created this effect - the visual merchandising specialist should
Curved
Shake hands firmly and bow
Promotional
Diversion-in-transit
4. What is the most temporary of the psychological pricing techniques?
Limited
Greeting approach
Promotional
Straight-rebury
5. A mortgage broker arranges for a lending institution (such as a bank or savings and loan association) to provide a mortgage for a consumer of business. In this case - What is the channel for distribution of services?
Formal training
Cost and expense analysis
Indirect
Curved
6. A company's commitment to maintaining a good health and benefits package for its workers will directly affect its
It always identifies the name of the business of individual that paid for it
The accuracy of the mailing list
Employee relations
Departure
7. What type of transportation is convenient and helps reduce both packaging and inventory costs?
Trucking
Air
Production planning
24 percent
8. When used in headlines - what words attract most readers' attention?
Now - free - new
The home scanner industry
Planned sales
Departure
9. Arabesque Danceware store had $67 -500 in sales during January and its BOM stock inventory was $135000. What was its stock-to-sales ratio?
Extended product feature
Buying allowance
Rack jobber
2
10. What is loss-leader pricing a part of?
Need
Psychological pricing
$13.50
Stop showing additional merchandise
11. How does most price planning begin?
Production planning
Cost and expense analysis
Question
Integrated
12. The sales close that should be used infrequently because it can be viewed by the customer as a pressure tactic is the...
Realistic
Standing room only close
The customers
Acknowledge
13. How can you - as a salesperson - best avoid disagreements with a customer about the amount of money the customer gave you as payment?
Ignore the interruption
By placing the money on the cash drawer ledge
$790.50
2
14. During what stage of selling should you educate a customer about the special care or special instructions an item requires?
Offering related merchandise
Water
Diversion-in-transit
Departure
15. Score Sporting Goods store always has a display with mannequins engaged in season-appropriate sports. The store uses many props to make customers feel as if they could almost join the fun going on in the displays. How would you describe the settings
Realistic
Illustration sight lines lead the reader to the copy
Cross-examined
Air
16. What is the transportation system with the best safety record?
Proportion
Pipeline
Top Management
The home scanner industry
17. Brigette works for Rising Bakery Company. She manages the bakery's inventory at 25 supermarkets by refilling stock and maintaining the stores' Rising Bakery displays. What is Brigette?
Determining needs
24 percent
Rack jobber
Limited
18. Anna sells upscale casual wear at Northeastern Adventures. Just before she writes up a customer's order - Anna shows the customer the store's newest merchandise - particularly those items that coordinate with the customer's purchases. What method is
Blind check method
Offering related merchandise
Newspaper
24 percent
19. In ads - What are line of force?
Limited
To transact purchase orders between businesses
Illustration sight lines lead the reader to the copy
Planned sales
20. Price x Quantity Sold = what?
Sales revenue
Top Management
Stop showing additional merchandise
Departure
21. What is one characteristic of advertising?
It always identifies the name of the business of individual that paid for it
The salesperson's prior relationship with the customer
The accuracy of the mailing list
Employee relations
22. In which situation is using the latest jargon acceptable?
Supervisors
Employee relations
Beds and dressers to hotel managers
The width of the store's aisles
23. A print ad includes a photo of a woman dressed in pre-Revolutionary War attire and cooking over an open-air fire. The woman is clearly an employee of Williamsburg - the Virginia town in which daily life in 18th century America is re-enacted. The ad's
Supervisors
Familiar saying with a twist
Employee relations
Determine what percentage of the retail price is equal to cost
24. Which printed media is found in 98 percent of American homes?
During the preapproach
Shake hands firmly and bow
Illustration sight lines lead the reader to the copy
Directory
25. Employee morale is very low at the I Was Frames art supplies company. Employees are unhappy because vacant management positions are always filled by people from outside the company. Turnover at the production and supervisory levels is high. What do e
Purchase order
Loyalty
Formal training
Pipeline
26. Sometimes a home owner who wishes to sell his or her house will but a home warranty. This means that the buyer of the house will not have to pay for particular house repairs that become necessary during the first year after the house is sold. In this
Offering related merchandise
Greeting approach
Extended product feature
Pipeline
27. Faro illustrated children's books for a large publishing house. Her illustrations were original and charming - but very different from the types of drawings the company preferred. Eventually - Faro left the company for a job with another publishing f
Sherman Antitrust Act
Cold canvassing
Greeting approach
Creativity
28. Jayne works in the mens clothing department of a large department store. Yesterday - he noticed a customer inspecting an elegant suit. Approaching the customer - Jayne said - 'Good morning - Mr. Phelps. May I put that suit in a dressing room for you?
Maturity
Greeting approach
Manufacturer hires agent who represents him or her in selling to industrial user
Production planning
29. What is a special price discount that is given as an incentive to wholesalers and retailers?
Integrated
Buying allowance
Discount pricing
Psychological pricing
30. A music store's display of compact discs by a popular country-western singer was unsuccessful. Huge posters of the singer completely overshadowed the CDs. Once the display was removed - sales of the CDs improved. What is the artistic element that mos
Offering related merchandise
Offering related merchandise
Proportion
Coins in front - bills in back - $2 bills places under $1 bills
31. When are the customers' needs usually determined in a business-to-business sales situation?
Determine what percentage of the retail price is equal to cost
Coins in front - bills in back - $2 bills places under $1 bills
During the preapproach
Direct check
32. What does the law of diminishing marginal utility state?
Indirect
Publicity
Consumers will buy only a limited amount of a product no matter how low its price
Proportion
33. Dana needed to stock up on office supplies. She bought three packages of multi-colored file folders at $4.25 per package - six boses of felt-tip markers at $3.68 per box - and two staplers at $6.19 apiece. Assuming a tax rate of 6 percent - What was
Straight-rebury
Sales promotion
Cold canvassing
$50.04
34. What type of transportation accounts for the smallest percentage of total ton-miles of freight shipped?
During the preapproach
Air
Newspaper
Cold canvassing
35. Petite Boutique buys its blouses from Too Sweet blouse manufacturers. Too Sweet offers a 12 percent discounts on orders of $3000 or more. Petite Boutique ordered $4 -200 worth of merchandise and insistred on terms of 4/10 net 30. If the store takes a
Planned sales
$790.50
Illustration sight lines lead the reader to the copy
$3 -548.16
36. 'My spouse and I would love to take this trip to Hawaii that you've described - but we have to repaint our house and we really should replace out refrigerator.' What us such an objection based on?
To transact purchase orders between businesses
24 percent
Need
UPC code
37. According to the text - What is one of the most important consideration in direct mail advertising?
During the preapproach
Supervisors
The accuracy of the mailing list
Purchase order
38. Richard bought bath towels for his new apartment. The original price for the towels was $21.95 each - but they had been marked down by 33 percent. What was the total cost to Richard - excluding tax - for four towels.
Curved
Shake hands firmly and bow
Related merchandise dislpay
$58.83
39. According to the text - What is one of the most important consideration in direct mail advertising?
The accuracy of the mailing list
Ignore the interruption
2
Formal training
40. A company's commitment to maintaining a good health and benefits package for its workers will directly affect its
$790.50
$3 -548.16
Encourage the customer to make a purchase
Employee relations
41. What is one characteristic of advertising?
During the preapproach
Illustration sight lines lead the reader to the copy
It always identifies the name of the business of individual that paid for it
Pipeline
42. What is the purpose of an illustration in an ad?
Encourage the customer to make a purchase
Three
Consumers will buy only a limited amount of a product no matter how low its price
Stop showing additional merchandise
43. What is electronic data interchange used for?
To transact purchase orders between businesses
Three
Manufacturer to wholesaler to retailer to consumer
Production planning
44. When are the customers' needs usually determined in a business-to-business sales situation?
The accuracy of the mailing list
24 percent
Encourage the customer to make a purchase
During the preapproach
45. A music store's display of compact discs by a popular country-western singer was unsuccessful. Huge posters of the singer completely overshadowed the CDs. Once the display was removed - sales of the CDs improved. What is the artistic element that mos
Curved
Illustration sight lines lead the reader to the copy
Proportion
Limited
46. The Baker and Roberti 29 Flavors ice cream company sells its ice cream and frozen yogurt only in its company-owned retail stores. What is this particular kind of distribution called?
Integrated
Limited
Offering related merchandise
Ignore the interruption
47. During a presentation - What is the maximum number of items a salesperson should show a customer at one time?
$3 -548.16
Three
Publicity
$58.83
48. What is the difference between recorded sales and inventory based on a physical count?
Stock shortage
$58.83
Cost and expense analysis
Buying allowance
49. Jayne works in the mens clothing department of a large department store. Yesterday - he noticed a customer inspecting an elegant suit. Approaching the customer - Jayne said - 'Good morning - Mr. Phelps. May I put that suit in a dressing room for you?
Water
Greeting approach
Integrated
Cost and expense analysis
50. What is a special price discount that is given as an incentive to wholesalers and retailers?
Buying allowance
The width of the store's aisles
Coins in front - bills in back - $2 bills places under $1 bills
Loyalty