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Test your basic knowledge |
Marketing Skills Exam
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A customer in a computer store tells the salesperson - 'I cant buy this software program. I dont understand the directions.' The salesperson's reply is - 'Let's read over the directions together. What is the first direction you find confusing?' What
Planned sales
Proportion
Research service
Question
2. As Inara opened a new box of tissue - she noticed a card inside listing prizes she could win if she wrote her name and address on a pice of paper and mailed it to the tissue manufacturer - who would pull 10000 names of winners out of an enormous coll
Stock shortage
Rack jobber
Incentives
Directory
3. Claire check merchandise shipments for a large electronics store. Recently - a shipment containing a variety of computer monitors and disk drivers arrived at the store later than expected and without an invoice. The salespeople needed the merchandise
Planned sales
Employee relations
Blind check method
Standing room only close
4. What is one characteristic of advertising?
Indirect
Stock shortage
The accuracy of the mailing list
It always identifies the name of the business of individual that paid for it
5. Which printed media is found in 98 percent of American homes?
Supervisors
Purchase order
Familiar saying with a twist
Directory
6. lettuce farmer in California sends a carload of produce east to Ohio on Monday night. On Tuesday morning - the farmer finds a buyer for the lettuce in Albuquerque - New Mexico. What railroad service can be use to arrange for the lettuce to go to New
Diversion-in-transit
Stop showing additional merchandise
Incentives
2
7. What is the least expensive means of product transportation?
Newspaper
Direct check
Water
Need
8. River Tam owns and operate River Tam's Textiles Which manufactures fabric used by furniture makers for covering sofas and chairs. River Tam's business is too small to afford its own sales force. What is the distribution channel that River Tam would m
Proportion
The width of the store's aisles
Manufacturer hires agent who represents him or her in selling to industrial user
$58.83
9. Anna sells upscale casual wear at Northeastern Adventures. Just before she writes up a customer's order - Anna shows the customer the store's newest merchandise - particularly those items that coordinate with the customer's purchases. What method is
Offering related merchandise
2
The width of the store's aisles
Purchase order
10. 'My spouse and I would love to take this trip to Hawaii that you've described - but we have to repaint our house and we really should replace out refrigerator.' What us such an objection based on?
Need
Air
Cross-examined
Promotional
11. During what stage of selling should you educate a customer about the special care or special instructions an item requires?
Departure
Ignore the interruption
2
Cost and expense analysis
12. What is loss-leader pricing a part of?
The customers
Research service
Consumers will buy only a limited amount of a product no matter how low its price
Psychological pricing
13. What should you do when a customer interrupts you with a question while you are making change?
Loyalty
Ignore the interruption
Newspapers circulation is documented and verifiable
Publicity
14. When are the customers' needs usually determined in a business-to-business sales situation?
Diversion-in-transit
Curved
Proportion
During the preapproach
15. Sometimes a home owner who wishes to sell his or her house will but a home warranty. This means that the buyer of the house will not have to pay for particular house repairs that become necessary during the first year after the house is sold. In this
The width of the store's aisles
Employee relations
Extended product feature
Indirect
16. In business-to-business selling - What is the key factor in determining the kinds of preapproach activities a salesperson should do?
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17. A tape recorder that cost Plugged In electronics store $18 and that originally sold for $42 is marked down 25 percent. What is the maintained markup in dollars for the recorder?
Blind check method
Newspapers circulation is documented and verifiable
$13.50
Supervisors
18. A visual merchandising specialist is creating a display for a new walking shoe. The shoe store owner wants to emphasize the comfort and freedom of movement the shoes give the wearer. To created this effect - the visual merchandising specialist should
Employee relations
Determining needs
Buying allowance
Curved
19. What industry was adversely affected by price wars?
The home scanner industry
Integrated
Stop showing additional merchandise
Maturity
20. A tape recorder that cost Plugged In electronics store $18 and that originally sold for $42 is marked down 25 percent. What is the maintained markup in dollars for the recorder?
To transact purchase orders between businesses
Incentives
$13.50
Determining needs
21. Who are those who assign work duties and supervise employees?
Manufacturer to wholesaler to retailer to consumer
Manufacturer hires agent who represents him or her in selling to industrial user
Cold canvassing
Supervisors
22. What is the least expensive means of product transportation?
Extended product feature
Integrated
Water
Standing room only close
23. A company's commitment to maintaining a good health and benefits package for its workers will directly affect its
Employee relations
Trucking
Sales promotion
Proportion
24. Price x Quantity Sold = what?
Sales revenue
Standing room only close
Realistic
$3 -548.16
25. A stationary and gift store has a sale on July 5th of all small American flags and of red - white - and blue paper goods. Customers are given 50 percent off the price of the goods. What is this an example of?
Diversion-in-transit
Seasonal discount
Manufacturer hires agent who represents him or her in selling to industrial user
Encourage the customer to make a purchase
26. In which situation is using the latest jargon acceptable?
Promotional
Beds and dressers to hotel managers
Question
Three
27. In which type of print medium is an advertisement's life the shortest?
Acknowledge
Sales revenue
Newspaper
Purchase order
28. Anna sells upscale casual wear at Northeastern Adventures. Just before she writes up a customer's order - Anna shows the customer the store's newest merchandise - particularly those items that coordinate with the customer's purchases. What method is
Offering related merchandise
Promotional
Question
By placing the money on the cash drawer ledge
29. What is the one visual merchandising element that influences customer behavior more directly than any other?
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30. What is the most likely distribution channel for manufacturer of laundry products - candy - and flowers desined for consumers use?
Production planning
$13.50
24 percent
Manufacturer to wholesaler to retailer to consumer
31. A print ad includes a photo of a woman dressed in pre-Revolutionary War attire and cooking over an open-air fire. The woman is clearly an employee of Williamsburg - the Virginia town in which daily life in 18th century America is re-enacted. The ad's
Extended product feature
Psychological pricing
Familiar saying with a twist
2
32. When are the customers' needs usually determined in a business-to-business sales situation?
During the preapproach
Question
Water
Encourage the customer to make a purchase
33. How should a salesperson greet a customer in Japan?
Three
$3 -548.16
Shake hands firmly and bow
Question
34. Employee morale is very low at the I Was Frames art supplies company. Employees are unhappy because vacant management positions are always filled by people from outside the company. Turnover at the production and supervisory levels is high. What do e
Loyalty
UPC code
Integrated
Trucking
35. lettuce farmer in California sends a carload of produce east to Ohio on Monday night. On Tuesday morning - the farmer finds a buyer for the lettuce in Albuquerque - New Mexico. What railroad service can be use to arrange for the lettuce to go to New
2
Direct check
Diversion-in-transit
The home scanner industry
36. In an advertising agency - some people study demographic data in order to determine the type of message that will appeal to a particular market segment. In what department do such agency employees usually work?
Consumers will buy only a limited amount of a product no matter how low its price
Departure
Extended product feature
Research service
37. What industry was adversely affected by price wars?
Cold canvassing
Loyalty
The home scanner industry
Straight-rebury
38. A company's commitment to maintaining a good health and benefits package for its workers will directly affect its
Directory
Employee relations
Formal training
Straight-rebury
39. What does the law of diminishing marginal utility state?
The customers
Coins in front - bills in back - $2 bills places under $1 bills
Consumers will buy only a limited amount of a product no matter how low its price
$58.83
40. During a presentation - What is the maximum number of items a salesperson should show a customer at one time?
The accuracy of the mailing list
During the preapproach
To transact purchase orders between businesses
Three
41. 'My spouse and I would love to take this trip to Hawaii that you've described - but we have to repaint our house and we really should replace out refrigerator.' What us such an objection based on?
Illustration sight lines lead the reader to the copy
Newspapers circulation is documented and verifiable
Need
Pipeline
42. Something's Cooking sells a variety of cooking and serving utensils. Each November the promotion staff creates an elaborate display of all he utensils and cooking pans a cook could possibly need to cook a big Thanksgiving meal. What type of display w
The width of the store's aisles
Formal training
Purchase order
Related merchandise dislpay
43. According to Marketing Essentials - how does a customer feel when you ask several questions in a row?
Manufacturer to wholesaler to retailer to consumer
UPC code
Cross-examined
By placing the money on the cash drawer ledge
44. A salesperson says to a customer - 'I've has many customers express the same concern you've just stated.' What step of the basic strategy for handling objections does the preceding comment exemplify?
Discount pricing
During the preapproach
Creativity
Acknowledge
45. What is the checking method that is susceptible to errors if receivers do not physically count the total number of items in shipment?
Consumers will buy only a limited amount of a product no matter how low its price
Direct check
Consumers will buy only a limited amount of a product no matter how low its price
Sales promotion
46. How does most price planning begin?
Cost and expense analysis
Offering related merchandise
Integrated
$50.04
47. In which situation is using the latest jargon acceptable?
Water
Illustration sight lines lead the reader to the copy
$50.04
Beds and dressers to hotel managers
48. What do many store use to mark the price on a dress or suit?
The customers
Question
Need
UPC code
49. What is the source of direction for the company in horizontally organized companies
Coins in front - bills in back - $2 bills places under $1 bills
During the preapproach
$58.83
The customers
50. What is the name f a legal contract between a buyer and a supplier that lists the characteristics - price - and shipping instructions of the items the supplier will provide?
Purchase order
During the preapproach
Need
The customers