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Test your basic knowledge |
Marketing Skills Exam
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What do many store use to mark the price on a dress or suit?
Greeting approach
Departure
Indirect
UPC code
2. Brigette works for Rising Bakery Company. She manages the bakery's inventory at 25 supermarkets by refilling stock and maintaining the stores' Rising Bakery displays. What is Brigette?
Shake hands firmly and bow
Rack jobber
The customers
During the preapproach
3. Dana needed to stock up on office supplies. She bought three packages of multi-colored file folders at $4.25 per package - six boses of felt-tip markers at $3.68 per box - and two staplers at $6.19 apiece. Assuming a tax rate of 6 percent - What was
Related merchandise dislpay
$50.04
Greeting approach
Sales revenue
4. Determine the maintained markup percentage for a refrigerator that costs an retailer $365 to stock and that sells for $690; the store wants to mark down the refrigerator 30 percent.
Formal training
Beds and dressers to hotel managers
24 percent
Top Management
5. Pet World wants to reduce its planned reductions by 7 percent from last year's figure of $850. Therefore - what would be Pet World's planned reduction amount for this year?
Blind check method
Limited
$790.50
Incentives
6. Businesses that advertise in newspapers can target their ads to people wit particular interests or to those living in a particular region. Why can businesses do this targeting?
Newspapers circulation is documented and verifiable
Purchase order
Directory
Stock shortage
7. The business often has the least control over which type of promotion?
Trucking
Publicity
The width of the store's aisles
Direct check
8. The owner of Furry Friends pet store holds weekly informal meetings to keep employees aware of new products in the store. How are the pet shop employees getting product information?
Promotional
$13.50
Promotional
Formal training
9. How can you - as a salesperson - best avoid disagreements with a customer about the amount of money the customer gave you as payment?
Trucking
Indirect
By placing the money on the cash drawer ledge
Sales promotion
10. Who are those who assign work duties and supervise employees?
Supervisors
$13.50
Employee relations
Maturity
11. Pet World wants to reduce its planned reductions by 7 percent from last year's figure of $850. Therefore - what would be Pet World's planned reduction amount for this year?
Ignore the interruption
The customers
Standing room only close
$790.50
12. What is the purpose of an illustration in an ad?
Planned sales
Encourage the customer to make a purchase
Sherman Antitrust Act
Stop showing additional merchandise
13. Which printed media is found in 98 percent of American homes?
Manufacturer to wholesaler to retailer to consumer
Shake hands firmly and bow
The accuracy of the mailing list
Directory
14. How should a salesperson greet a customer in Japan?
Seasonal discount
The accuracy of the mailing list
Shake hands firmly and bow
The customers
15. What is the easiest and most effective method of suggestion selling?
Seasonal discount
Offering related merchandise
$50.04
Beds and dressers to hotel managers
16. What is electronic data interchange used for?
$50.04
2
$58.83
To transact purchase orders between businesses
17. What should the salesperson do when a customer is having difficulty making a buying decision?
Sales revenue
Seasonal discount
$58.83
Stop showing additional merchandise
18. The owner of Furry Friends pet store holds weekly informal meetings to keep employees aware of new products in the store. How are the pet shop employees getting product information?
The accuracy of the mailing list
Determine what percentage of the retail price is equal to cost
Diversion-in-transit
Formal training
19. What is the first step in the procedure for determining an item's retail price when we know the item's cost and the customary markup on retail?
Loyalty
$13.50
$58.83
Determine what percentage of the retail price is equal to cost
20. The sales close that should be used infrequently because it can be viewed by the customer as a pressure tactic is the...
Top Management
Publicity
Need
Standing room only close
21. A tape recorder that cost Plugged In electronics store $18 and that originally sold for $42 is marked down 25 percent. What is the maintained markup in dollars for the recorder?
Maturity
Ignore the interruption
By placing the money on the cash drawer ledge
$13.50
22. Anna sells upscale casual wear at Northeastern Adventures. Just before she writes up a customer's order - Anna shows the customer the store's newest merchandise - particularly those items that coordinate with the customer's purchases. What method is
Offering related merchandise
Acknowledge
Straight-rebury
Beds and dressers to hotel managers
23. Sometimes a home owner who wishes to sell his or her house will but a home warranty. This means that the buyer of the house will not have to pay for particular house repairs that become necessary during the first year after the house is sold. In this
Trucking
Coins in front - bills in back - $2 bills places under $1 bills
Top Management
Extended product feature
24. Frank owns a gardening service. Every few months - he leaves flyers detailing his services on the doorsteps of houses in local neighborhoods. What method is Frank using to find new customers?
Trucking
Cold canvassing
Maturity
Coins in front - bills in back - $2 bills places under $1 bills
25. Price x Quantity Sold = what?
Curved
Discount pricing
Sales revenue
Ignore the interruption
26. lettuce farmer in California sends a carload of produce east to Ohio on Monday night. On Tuesday morning - the farmer finds a buyer for the lettuce in Albuquerque - New Mexico. What railroad service can be use to arrange for the lettuce to go to New
Straight-rebury
Air
Blind check method
Diversion-in-transit
27. What is the name f a legal contract between a buyer and a supplier that lists the characteristics - price - and shipping instructions of the items the supplier will provide?
Illustration sight lines lead the reader to the copy
Curved
Purchase order
The salesperson's prior relationship with the customer
28. Materials requirement planning is part of what overall business activity?
Production planning
Straight-rebury
$13.50
Familiar saying with a twist
29. Arabesque Danceware store had $67 -500 in sales during January and its BOM stock inventory was $135000. What was its stock-to-sales ratio?
Limited
Greeting approach
Coins in front - bills in back - $2 bills places under $1 bills
2
30. What is the source of direction for the company in horizontally organized companies
Curved
The customers
$58.83
Consumers will buy only a limited amount of a product no matter how low its price
31. What is the checking method that is susceptible to errors if receivers do not physically count the total number of items in shipment?
$3 -548.16
Offering related merchandise
Incentives
Direct check
32. What is the contract term 3/10 net 30 extra 60 an example of?
$58.83
Production planning
Discount pricing
Formal training
33. A mortgage broker arranges for a lending institution (such as a bank or savings and loan association) to provide a mortgage for a consumer of business. In this case - What is the channel for distribution of services?
Beds and dressers to hotel managers
Water
Indirect
Departure
34. A mortgage broker arranges for a lending institution (such as a bank or savings and loan association) to provide a mortgage for a consumer of business. In this case - What is the channel for distribution of services?
Departure
Manufacturer hires agent who represents him or her in selling to industrial user
Incentives
Indirect
35. A salesperson says to a customer - 'I've has many customers express the same concern you've just stated.' What step of the basic strategy for handling objections does the preceding comment exemplify?
Creativity
Production planning
$58.83
Acknowledge
36. As the chief financial officer of NewVillage Bookstores - Incorporated - Buffy monitors the company's financial status. She also meets with other company officers to decide the direction the company will take to meet customer needs and increase profi
Indirect
Top Management
Loyalty
Question
37. What is a typical cash register arrangement?
Coins in front - bills in back - $2 bills places under $1 bills
Sherman Antitrust Act
24 percent
Supervisors
38. How can you - as a salesperson - best avoid disagreements with a customer about the amount of money the customer gave you as payment?
Shake hands firmly and bow
By placing the money on the cash drawer ledge
Trucking
$58.83
39. Price x Quantity Sold = what?
Related merchandise dislpay
Research service
Sales revenue
Blind check method
40. The Natural Place is a gift store selling items that focus on the environment and ecological concerns. Chris coordinates all of the physical elements in The Natural Place so that the store projects the right image to its customers. What is Chris dire
By placing the money on the cash drawer ledge
Trucking
Newspaper
Sales promotion
41. Faro illustrated children's books for a large publishing house. Her illustrations were original and charming - but very different from the types of drawings the company preferred. Eventually - Faro left the company for a job with another publishing f
Creativity
It always identifies the name of the business of individual that paid for it
During the preapproach
Directory
42. Employee morale is very low at the I Was Frames art supplies company. Employees are unhappy because vacant management positions are always filled by people from outside the company. Turnover at the production and supervisory levels is high. What do e
Planned sales
Direct check
Loyalty
Straight-rebury
43. How should a salesperson greet a customer in Japan?
24 percent
Acknowledge
The width of the store's aisles
Shake hands firmly and bow
44. What is the law which prohibits companies from engaging in price fixing?
Sherman Antitrust Act
Integrated
Loyalty
Acknowledge
45. What is loss-leader pricing a part of?
To transact purchase orders between businesses
Shake hands firmly and bow
Psychological pricing
Realistic
46. During what stage of selling should you educate a customer about the special care or special instructions an item requires?
Stop showing additional merchandise
Departure
Loyalty
Creativity
47. In ads - What are line of force?
Limited
Employee relations
Newspapers circulation is documented and verifiable
Illustration sight lines lead the reader to the copy
48. What is the contract term 3/10 net 30 extra 60 an example of?
Coins in front - bills in back - $2 bills places under $1 bills
Now - free - new
Cross-examined
Discount pricing
49. In what product lifecycle state is a product in when a product in when a product's marketers are looking for new market segments?
Departure
2
Maturity
The customers
50. What type of transportation is convenient and helps reduce both packaging and inventory costs?
Departure
Trucking
Question
Stock shortage
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