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Test your basic knowledge |
Marketing Skills Exam
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. How does most price planning begin?
During the preapproach
Supervisors
Cost and expense analysis
It always identifies the name of the business of individual that paid for it
2. As Inara opened a new box of tissue - she noticed a card inside listing prizes she could win if she wrote her name and address on a pice of paper and mailed it to the tissue manufacturer - who would pull 10000 names of winners out of an enormous coll
Determining needs
Sales revenue
Incentives
Greeting approach
3. What type of transportation is convenient and helps reduce both packaging and inventory costs?
Extended product feature
The customers
$13.50
Trucking
4. Businesses that advertise in newspapers can target their ads to people wit particular interests or to those living in a particular region. Why can businesses do this targeting?
Newspapers circulation is documented and verifiable
Promotional
$790.50
Determining needs
5. Ordering staple goods from a familiar vendor is what type of purchasing situation?
Promotional
To transact purchase orders between businesses
Straight-rebury
Discount pricing
6. The Natural Place is a gift store selling items that focus on the environment and ecological concerns. Chris coordinates all of the physical elements in The Natural Place so that the store projects the right image to its customers. What is Chris dire
Sales promotion
$3 -548.16
UPC code
Loyalty
7. Which printed media is found in 98 percent of American homes?
Directory
Standing room only close
Seasonal discount
Departure
8. What is the one visual merchandising element that influences customer behavior more directly than any other?
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9. As the chief financial officer of NewVillage Bookstores - Incorporated - Buffy monitors the company's financial status. She also meets with other company officers to decide the direction the company will take to meet customer needs and increase profi
Beds and dressers to hotel managers
Loyalty
Top Management
Determine what percentage of the retail price is equal to cost
10. What type of transportation accounts for the smallest percentage of total ton-miles of freight shipped?
Research service
Top Management
Air
The home scanner industry
11. What is the source of direction for the company in horizontally organized companies
Cross-examined
The accuracy of the mailing list
Planned sales
The customers
12. What is the checking method that is susceptible to errors if receivers do not physically count the total number of items in shipment?
Direct check
Psychological pricing
Integrated
By placing the money on the cash drawer ledge
13. Score Sporting Goods store always has a display with mannequins engaged in season-appropriate sports. The store uses many props to make customers feel as if they could almost join the fun going on in the displays. How would you describe the settings
Pipeline
Sales promotion
Realistic
Offering related merchandise
14. The owner of Furry Friends pet store holds weekly informal meetings to keep employees aware of new products in the store. How are the pet shop employees getting product information?
Seasonal discount
Water
Formal training
Blind check method
15. What is electronic data interchange used for?
Pipeline
To transact purchase orders between businesses
Question
Now - free - new
16. Claire check merchandise shipments for a large electronics store. Recently - a shipment containing a variety of computer monitors and disk drivers arrived at the store later than expected and without an invoice. The salespeople needed the merchandise
Coins in front - bills in back - $2 bills places under $1 bills
Blind check method
Indirect
Determine what percentage of the retail price is equal to cost
17. What is electronic data interchange used for?
Maturity
Sales revenue
To transact purchase orders between businesses
Encourage the customer to make a purchase
18. Who are those who assign work duties and supervise employees?
Supervisors
Manufacturer hires agent who represents him or her in selling to industrial user
Realistic
Formal training
19. What industry was adversely affected by price wars?
Offering related merchandise
Greeting approach
The home scanner industry
Seasonal discount
20. What is the purpose of an illustration in an ad?
Proportion
Encourage the customer to make a purchase
Now - free - new
Offering related merchandise
21. How should a salesperson greet a customer in Japan?
Shake hands firmly and bow
Determining needs
During the preapproach
Related merchandise dislpay
22. In which step of the sale should you learn what the retail customer is looking for in a good or service?
Now - free - new
Determine what percentage of the retail price is equal to cost
$58.83
Determining needs
23. What is a typical cash register arrangement?
Coins in front - bills in back - $2 bills places under $1 bills
Directory
The customers
Acknowledge
24. What is the difference between recorded sales and inventory based on a physical count?
Question
Manufacturer hires agent who represents him or her in selling to industrial user
Stock shortage
Discount pricing
25. Jayne works in the mens clothing department of a large department store. Yesterday - he noticed a customer inspecting an elegant suit. Approaching the customer - Jayne said - 'Good morning - Mr. Phelps. May I put that suit in a dressing room for you?
Greeting approach
Pipeline
The home scanner industry
Buying allowance
26. What industry was adversely affected by price wars?
The home scanner industry
Coins in front - bills in back - $2 bills places under $1 bills
Stock shortage
Buying allowance
27. What is the first step in the procedure for determining an item's retail price when we know the item's cost and the customary markup on retail?
Consumers will buy only a limited amount of a product no matter how low its price
Determine what percentage of the retail price is equal to cost
Standing room only close
24 percent
28. The sales close that should be used infrequently because it can be viewed by the customer as a pressure tactic is the...
Standing room only close
Related merchandise dislpay
During the preapproach
Encourage the customer to make a purchase
29. What is one characteristic of advertising?
Departure
It always identifies the name of the business of individual that paid for it
Employee relations
The width of the store's aisles
30. Businesses that advertise in newspapers can target their ads to people wit particular interests or to those living in a particular region. Why can businesses do this targeting?
Newspapers circulation is documented and verifiable
Beds and dressers to hotel managers
Beds and dressers to hotel managers
Extended product feature
31. Price x Quantity Sold = what?
Sales revenue
Blind check method
To transact purchase orders between businesses
$50.04
32. A company's commitment to maintaining a good health and benefits package for its workers will directly affect its
Shake hands firmly and bow
Employee relations
Illustration sight lines lead the reader to the copy
Indirect
33. What is the transportation system with the best safety record?
Pipeline
Discount pricing
Determining needs
Formal training
34. Faro illustrated children's books for a large publishing house. Her illustrations were original and charming - but very different from the types of drawings the company preferred. Eventually - Faro left the company for a job with another publishing f
Now - free - new
The width of the store's aisles
Creativity
To transact purchase orders between businesses
35. What is the source of direction for the company in horizontally organized companies
Top Management
The customers
24 percent
Now - free - new
36. A salesperson says to a customer - 'I've has many customers express the same concern you've just stated.' What step of the basic strategy for handling objections does the preceding comment exemplify?
Acknowledge
Diversion-in-transit
Offering related merchandise
Loyalty
37. What should the salesperson do when a customer is having difficulty making a buying decision?
Familiar saying with a twist
Stop showing additional merchandise
Manufacturer hires agent who represents him or her in selling to industrial user
Research service
38. How can you - as a salesperson - best avoid disagreements with a customer about the amount of money the customer gave you as payment?
UPC code
It always identifies the name of the business of individual that paid for it
By placing the money on the cash drawer ledge
Buying allowance
39. Dana needed to stock up on office supplies. She bought three packages of multi-colored file folders at $4.25 per package - six boses of felt-tip markers at $3.68 per box - and two staplers at $6.19 apiece. Assuming a tax rate of 6 percent - What was
Sales promotion
$50.04
Psychological pricing
Extended product feature
40. In which situation is using the latest jargon acceptable?
By placing the money on the cash drawer ledge
$50.04
Realistic
Beds and dressers to hotel managers
41. 'My spouse and I would love to take this trip to Hawaii that you've described - but we have to repaint our house and we really should replace out refrigerator.' What us such an objection based on?
Top Management
Need
Stop showing additional merchandise
Cross-examined
42. What is the easiest and most effective method of suggestion selling?
Planned sales
Production planning
Stock shortage
Offering related merchandise
43. A music store's display of compact discs by a popular country-western singer was unsuccessful. Huge posters of the singer completely overshadowed the CDs. Once the display was removed - sales of the CDs improved. What is the artistic element that mos
Familiar saying with a twist
The accuracy of the mailing list
Proportion
Loyalty
44. Faro illustrated children's books for a large publishing house. Her illustrations were original and charming - but very different from the types of drawings the company preferred. Eventually - Faro left the company for a job with another publishing f
Cross-examined
Realistic
Creativity
Sales promotion
45. The business often has the least control over which type of promotion?
Stop showing additional merchandise
Publicity
Incentives
Sherman Antitrust Act
46. What do many store use to mark the price on a dress or suit?
$3 -548.16
The home scanner industry
Greeting approach
UPC code
47. As Inara opened a new box of tissue - she noticed a card inside listing prizes she could win if she wrote her name and address on a pice of paper and mailed it to the tissue manufacturer - who would pull 10000 names of winners out of an enormous coll
Three
Integrated
Cost and expense analysis
Incentives
48. What is a special price discount that is given as an incentive to wholesalers and retailers?
Buying allowance
Stock shortage
$3 -548.16
The width of the store's aisles
49. Dana needed to stock up on office supplies. She bought three packages of multi-colored file folders at $4.25 per package - six boses of felt-tip markers at $3.68 per box - and two staplers at $6.19 apiece. Assuming a tax rate of 6 percent - What was
Newspapers circulation is documented and verifiable
2
$50.04
Promotional
50. Jayne works in the mens clothing department of a large department store. Yesterday - he noticed a customer inspecting an elegant suit. Approaching the customer - Jayne said - 'Good morning - Mr. Phelps. May I put that suit in a dressing room for you?
Newspapers circulation is documented and verifiable
24 percent
Acknowledge
Greeting approach