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Test your basic knowledge |
Marketing Skills Exam
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The owner of Furry Friends pet store holds weekly informal meetings to keep employees aware of new products in the store. How are the pet shop employees getting product information?
Formal training
Production planning
The home scanner industry
Employee relations
2. Materials requirement planning is part of what overall business activity?
Production planning
Realistic
Determine what percentage of the retail price is equal to cost
Maturity
3. A company's commitment to maintaining a good health and benefits package for its workers will directly affect its
Newspapers circulation is documented and verifiable
2
Employee relations
Acknowledge
4. What is the name f a legal contract between a buyer and a supplier that lists the characteristics - price - and shipping instructions of the items the supplier will provide?
Realistic
$13.50
Purchase order
Newspapers circulation is documented and verifiable
5. What is electronic data interchange used for?
Manufacturer to wholesaler to retailer to consumer
Ignore the interruption
To transact purchase orders between businesses
Formal training
6. Sometimes a home owner who wishes to sell his or her house will but a home warranty. This means that the buyer of the house will not have to pay for particular house repairs that become necessary during the first year after the house is sold. In this
Extended product feature
Loyalty
Acknowledge
Cost and expense analysis
7. A music store's display of compact discs by a popular country-western singer was unsuccessful. Huge posters of the singer completely overshadowed the CDs. Once the display was removed - sales of the CDs improved. What is the artistic element that mos
Determine what percentage of the retail price is equal to cost
Loyalty
Psychological pricing
Proportion
8. Claire check merchandise shipments for a large electronics store. Recently - a shipment containing a variety of computer monitors and disk drivers arrived at the store later than expected and without an invoice. The salespeople needed the merchandise
Blind check method
Air
Shake hands firmly and bow
Determine what percentage of the retail price is equal to cost
9. A tape recorder that cost Plugged In electronics store $18 and that originally sold for $42 is marked down 25 percent. What is the maintained markup in dollars for the recorder?
$13.50
Sales revenue
Three
Coins in front - bills in back - $2 bills places under $1 bills
10. Ordering staple goods from a familiar vendor is what type of purchasing situation?
Straight-rebury
Extended product feature
Coins in front - bills in back - $2 bills places under $1 bills
Beds and dressers to hotel managers
11. On what figure are all other sales projection figures in a merchandise plan based?
Shake hands firmly and bow
Departure
Planned sales
Encourage the customer to make a purchase
12. Price x Quantity Sold = what?
The width of the store's aisles
Blind check method
Creativity
Sales revenue
13. A visual merchandising specialist is creating a display for a new walking shoe. The shoe store owner wants to emphasize the comfort and freedom of movement the shoes give the wearer. To created this effect - the visual merchandising specialist should
Curved
Consumers will buy only a limited amount of a product no matter how low its price
$3 -548.16
Promotional
14. In which step of the sale should you learn what the retail customer is looking for in a good or service?
The width of the store's aisles
Creativity
Indirect
Determining needs
15. What is the checking method that is susceptible to errors if receivers do not physically count the total number of items in shipment?
Manufacturer hires agent who represents him or her in selling to industrial user
Offering related merchandise
Newspapers circulation is documented and verifiable
Direct check
16. Frank owns a gardening service. Every few months - he leaves flyers detailing his services on the doorsteps of houses in local neighborhoods. What method is Frank using to find new customers?
Realistic
$3 -548.16
Buying allowance
Cold canvassing
17. The sales close that should be used infrequently because it can be viewed by the customer as a pressure tactic is the...
Acknowledge
Research service
Standing room only close
Supervisors
18. A salesperson says to a customer - 'I've has many customers express the same concern you've just stated.' What step of the basic strategy for handling objections does the preceding comment exemplify?
Acknowledge
The salesperson's prior relationship with the customer
Air
Indirect
19. What industry was adversely affected by price wars?
Consumers will buy only a limited amount of a product no matter how low its price
Ignore the interruption
Sherman Antitrust Act
The home scanner industry
20. In business-to-business selling - What is the key factor in determining the kinds of preapproach activities a salesperson should do?
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21. What is the law which prohibits companies from engaging in price fixing?
Sherman Antitrust Act
The salesperson's prior relationship with the customer
Incentives
Determine what percentage of the retail price is equal to cost
22. In which situation is using the latest jargon acceptable?
To transact purchase orders between businesses
Beds and dressers to hotel managers
$50.04
Consumers will buy only a limited amount of a product no matter how low its price
23. A salesperson says to a customer - 'I've has many customers express the same concern you've just stated.' What step of the basic strategy for handling objections does the preceding comment exemplify?
$3 -548.16
Discount pricing
Acknowledge
Blind check method
24. What is the transportation system with the best safety record?
Pipeline
Acknowledge
Determine what percentage of the retail price is equal to cost
Extended product feature
25. A stationary and gift store has a sale on July 5th of all small American flags and of red - white - and blue paper goods. Customers are given 50 percent off the price of the goods. What is this an example of?
Seasonal discount
Familiar saying with a twist
2
Acknowledge
26. In an advertising agency - some people study demographic data in order to determine the type of message that will appeal to a particular market segment. In what department do such agency employees usually work?
Research service
Seasonal discount
During the preapproach
Determine what percentage of the retail price is equal to cost
27. Pet World wants to reduce its planned reductions by 7 percent from last year's figure of $850. Therefore - what would be Pet World's planned reduction amount for this year?
Newspapers circulation is documented and verifiable
Supervisors
$790.50
Newspapers circulation is documented and verifiable
28. Something's Cooking sells a variety of cooking and serving utensils. Each November the promotion staff creates an elaborate display of all he utensils and cooking pans a cook could possibly need to cook a big Thanksgiving meal. What type of display w
Buying allowance
Publicity
Related merchandise dislpay
Top Management
29. The owner of Furry Friends pet store holds weekly informal meetings to keep employees aware of new products in the store. How are the pet shop employees getting product information?
Formal training
Blind check method
Indirect
$3 -548.16
30. When are the customers' needs usually determined in a business-to-business sales situation?
Now - free - new
During the preapproach
Incentives
Newspapers circulation is documented and verifiable
31. Which printed media is found in 98 percent of American homes?
Standing room only close
Directory
Employee relations
The width of the store's aisles
32. In what product lifecycle state is a product in when a product in when a product's marketers are looking for new market segments?
$13.50
Proportion
Maturity
Related merchandise dislpay
33. What is the most likely distribution channel for manufacturer of laundry products - candy - and flowers desined for consumers use?
Determining needs
Consumers will buy only a limited amount of a product no matter how low its price
Question
Manufacturer to wholesaler to retailer to consumer
34. During what stage of selling should you educate a customer about the special care or special instructions an item requires?
Sales promotion
Departure
Loyalty
Determining needs
35. According to Marketing Essentials - how does a customer feel when you ask several questions in a row?
Cross-examined
Integrated
Promotional
Cost and expense analysis
36. A customer in a computer store tells the salesperson - 'I cant buy this software program. I dont understand the directions.' The salesperson's reply is - 'Let's read over the directions together. What is the first direction you find confusing?' What
Offering related merchandise
Question
By placing the money on the cash drawer ledge
Cross-examined
37. What is the contract term 3/10 net 30 extra 60 an example of?
Discount pricing
The home scanner industry
Consumers will buy only a limited amount of a product no matter how low its price
Diversion-in-transit
38. According to the text - What is one of the most important consideration in direct mail advertising?
The accuracy of the mailing list
Promotional
It always identifies the name of the business of individual that paid for it
Offering related merchandise
39. A print ad includes a photo of a woman dressed in pre-Revolutionary War attire and cooking over an open-air fire. The woman is clearly an employee of Williamsburg - the Virginia town in which daily life in 18th century America is re-enacted. The ad's
Buying allowance
Question
Familiar saying with a twist
Limited
40. What should you do when a customer interrupts you with a question while you are making change?
Need
Ignore the interruption
The home scanner industry
Indirect
41. Employee morale is very low at the I Was Frames art supplies company. Employees are unhappy because vacant management positions are always filled by people from outside the company. Turnover at the production and supervisory levels is high. What do e
Sales revenue
2
Ignore the interruption
Loyalty
42. Businesses that advertise in newspapers can target their ads to people wit particular interests or to those living in a particular region. Why can businesses do this targeting?
Three
Loyalty
The width of the store's aisles
Newspapers circulation is documented and verifiable
43. A stationary and gift store has a sale on July 5th of all small American flags and of red - white - and blue paper goods. Customers are given 50 percent off the price of the goods. What is this an example of?
Incentives
Seasonal discount
Cross-examined
Sales promotion
44. During what stage of selling should you educate a customer about the special care or special instructions an item requires?
Departure
Newspapers circulation is documented and verifiable
The salesperson's prior relationship with the customer
Psychological pricing
45. Something's Cooking sells a variety of cooking and serving utensils. Each November the promotion staff creates an elaborate display of all he utensils and cooking pans a cook could possibly need to cook a big Thanksgiving meal. What type of display w
Related merchandise dislpay
The accuracy of the mailing list
Consumers will buy only a limited amount of a product no matter how low its price
UPC code
46. How can you - as a salesperson - best avoid disagreements with a customer about the amount of money the customer gave you as payment?
Water
Manufacturer to wholesaler to retailer to consumer
Direct check
By placing the money on the cash drawer ledge
47. During a presentation - What is the maximum number of items a salesperson should show a customer at one time?
Discount pricing
Extended product feature
Three
$58.83
48. As the chief financial officer of NewVillage Bookstores - Incorporated - Buffy monitors the company's financial status. She also meets with other company officers to decide the direction the company will take to meet customer needs and increase profi
Formal training
Top Management
$50.04
Encourage the customer to make a purchase
49. What is the transportation system with the best safety record?
2
Pipeline
Determining needs
Employee relations
50. How should a salesperson greet a customer in Japan?
Creativity
Shake hands firmly and bow
The width of the store's aisles
Proportion