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Test your basic knowledge |
Marketing Skills Exam
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Determine the maintained markup percentage for a refrigerator that costs an retailer $365 to stock and that sells for $690; the store wants to mark down the refrigerator 30 percent.
By placing the money on the cash drawer ledge
24 percent
Diversion-in-transit
Pipeline
2. What is electronic data interchange used for?
Trucking
To transact purchase orders between businesses
Limited
Planned sales
3. As the chief financial officer of NewVillage Bookstores - Incorporated - Buffy monitors the company's financial status. She also meets with other company officers to decide the direction the company will take to meet customer needs and increase profi
Three
Top Management
Psychological pricing
The customers
4. Businesses that advertise in newspapers can target their ads to people wit particular interests or to those living in a particular region. Why can businesses do this targeting?
During the preapproach
Newspapers circulation is documented and verifiable
Determine what percentage of the retail price is equal to cost
Air
5. When are the customers' needs usually determined in a business-to-business sales situation?
Stock shortage
Cold canvassing
During the preapproach
$13.50
6. What is the most likely distribution channel for manufacturer of laundry products - candy - and flowers desined for consumers use?
Departure
Manufacturer to wholesaler to retailer to consumer
Greeting approach
It always identifies the name of the business of individual that paid for it
7. What should the salesperson do when a customer is having difficulty making a buying decision?
Proportion
Stop showing additional merchandise
Integrated
Cross-examined
8. The Baker and Roberti 29 Flavors ice cream company sells its ice cream and frozen yogurt only in its company-owned retail stores. What is this particular kind of distribution called?
Integrated
Proportion
Maturity
Incentives
9. The Frisinas take a vacation every spring. Working with a travel agent to gather info. about possible destinations - they have planned and taken trips to resort locations throughout the U.S. What type 0f decision making will the Frisinas use to selec
Sales revenue
Newspaper
Limited
Blind check method
10. What does the law of diminishing marginal utility state?
Consumers will buy only a limited amount of a product no matter how low its price
The accuracy of the mailing list
Blind check method
Three
11. What is the most temporary of the psychological pricing techniques?
Beds and dressers to hotel managers
Promotional
Manufacturer hires agent who represents him or her in selling to industrial user
Water
12. How does most price planning begin?
Production planning
Ignore the interruption
Cost and expense analysis
Indirect
13. A visual merchandising specialist is creating a display for a new walking shoe. The shoe store owner wants to emphasize the comfort and freedom of movement the shoes give the wearer. To created this effect - the visual merchandising specialist should
Curved
2
To transact purchase orders between businesses
Stock shortage
14. Dana needed to stock up on office supplies. She bought three packages of multi-colored file folders at $4.25 per package - six boses of felt-tip markers at $3.68 per box - and two staplers at $6.19 apiece. Assuming a tax rate of 6 percent - What was
To transact purchase orders between businesses
Cost and expense analysis
$50.04
The salesperson's prior relationship with the customer
15. In ads - What are line of force?
During the preapproach
Cost and expense analysis
$50.04
Illustration sight lines lead the reader to the copy
16. What is the checking method that is susceptible to errors if receivers do not physically count the total number of items in shipment?
Directory
Direct check
Water
Creativity
17. What is the source of direction for the company in horizontally organized companies
The width of the store's aisles
Consumers will buy only a limited amount of a product no matter how low its price
Need
The customers
18. What is the purpose of an illustration in an ad?
Curved
Encourage the customer to make a purchase
Direct check
Coins in front - bills in back - $2 bills places under $1 bills
19. What is a typical cash register arrangement?
Cold canvassing
Coins in front - bills in back - $2 bills places under $1 bills
Top Management
Realistic
20. A print ad includes a photo of a woman dressed in pre-Revolutionary War attire and cooking over an open-air fire. The woman is clearly an employee of Williamsburg - the Virginia town in which daily life in 18th century America is re-enacted. The ad's
Need
Sales revenue
Familiar saying with a twist
Stock shortage
21. Jayne works in the mens clothing department of a large department store. Yesterday - he noticed a customer inspecting an elegant suit. Approaching the customer - Jayne said - 'Good morning - Mr. Phelps. May I put that suit in a dressing room for you?
Greeting approach
Water
Top Management
Determine what percentage of the retail price is equal to cost
22. A mortgage broker arranges for a lending institution (such as a bank or savings and loan association) to provide a mortgage for a consumer of business. In this case - What is the channel for distribution of services?
Discount pricing
Curved
Indirect
Top Management
23. Petite Boutique buys its blouses from Too Sweet blouse manufacturers. Too Sweet offers a 12 percent discounts on orders of $3000 or more. Petite Boutique ordered $4 -200 worth of merchandise and insistred on terms of 4/10 net 30. If the store takes a
Related merchandise dislpay
Determining needs
Buying allowance
$3 -548.16
24. What is loss-leader pricing a part of?
$58.83
Psychological pricing
Rack jobber
Offering related merchandise
25. How should a salesperson greet a customer in Japan?
Three
Indirect
Shake hands firmly and bow
Creativity
26. In which step of the sale should you learn what the retail customer is looking for in a good or service?
$3 -548.16
Cross-examined
Determining needs
Stop showing additional merchandise
27. How does most price planning begin?
Air
UPC code
Formal training
Cost and expense analysis
28. The owner of Furry Friends pet store holds weekly informal meetings to keep employees aware of new products in the store. How are the pet shop employees getting product information?
Publicity
Formal training
Determine what percentage of the retail price is equal to cost
Trucking
29. The business often has the least control over which type of promotion?
Sales revenue
Now - free - new
Publicity
Departure
30. In which step of the sale should you learn what the retail customer is looking for in a good or service?
Indirect
Research service
Employee relations
Determining needs
31. The Natural Place is a gift store selling items that focus on the environment and ecological concerns. Chris coordinates all of the physical elements in The Natural Place so that the store projects the right image to its customers. What is Chris dire
Sales promotion
Formal training
Newspapers circulation is documented and verifiable
Buying allowance
32. A customer in a computer store tells the salesperson - 'I cant buy this software program. I dont understand the directions.' The salesperson's reply is - 'Let's read over the directions together. What is the first direction you find confusing?' What
Sales revenue
Straight-rebury
Research service
Question
33. Price x Quantity Sold = what?
Pipeline
Sales revenue
Newspapers circulation is documented and verifiable
Publicity
34. What is the contract term 3/10 net 30 extra 60 an example of?
The accuracy of the mailing list
Cost and expense analysis
Discount pricing
Sales promotion
35. Petite Boutique buys its blouses from Too Sweet blouse manufacturers. Too Sweet offers a 12 percent discounts on orders of $3000 or more. Petite Boutique ordered $4 -200 worth of merchandise and insistred on terms of 4/10 net 30. If the store takes a
Pipeline
Determine what percentage of the retail price is equal to cost
$3 -548.16
Buying allowance
36. Jayne works in the mens clothing department of a large department store. Yesterday - he noticed a customer inspecting an elegant suit. Approaching the customer - Jayne said - 'Good morning - Mr. Phelps. May I put that suit in a dressing room for you?
Buying allowance
Greeting approach
Directory
Purchase order
37. Score Sporting Goods store always has a display with mannequins engaged in season-appropriate sports. The store uses many props to make customers feel as if they could almost join the fun going on in the displays. How would you describe the settings
Sales revenue
Realistic
Employee relations
Straight-rebury
38. Score Sporting Goods store always has a display with mannequins engaged in season-appropriate sports. The store uses many props to make customers feel as if they could almost join the fun going on in the displays. How would you describe the settings
Manufacturer to wholesaler to retailer to consumer
Realistic
Newspaper
Directory
39. What is a typical cash register arrangement?
The customers
Newspaper
Sherman Antitrust Act
Coins in front - bills in back - $2 bills places under $1 bills
40. Faro illustrated children's books for a large publishing house. Her illustrations were original and charming - but very different from the types of drawings the company preferred. Eventually - Faro left the company for a job with another publishing f
During the preapproach
Now - free - new
Offering related merchandise
Creativity
41. According to the text - What is one of the most important consideration in direct mail advertising?
The accuracy of the mailing list
The width of the store's aisles
Newspaper
The customers
42. During what stage of selling should you educate a customer about the special care or special instructions an item requires?
Maturity
Publicity
Cost and expense analysis
Departure
43. Businesses that advertise in newspapers can target their ads to people wit particular interests or to those living in a particular region. Why can businesses do this targeting?
Newspapers circulation is documented and verifiable
Cross-examined
During the preapproach
Maturity
44. In which situation is using the latest jargon acceptable?
Straight-rebury
Beds and dressers to hotel managers
Cost and expense analysis
Water
45. Sometimes a home owner who wishes to sell his or her house will but a home warranty. This means that the buyer of the house will not have to pay for particular house repairs that become necessary during the first year after the house is sold. In this
24 percent
Extended product feature
Formal training
Related merchandise dislpay
46. During a presentation - What is the maximum number of items a salesperson should show a customer at one time?
Buying allowance
Incentives
The salesperson's prior relationship with the customer
Three
47. A customer in a computer store tells the salesperson - 'I cant buy this software program. I dont understand the directions.' The salesperson's reply is - 'Let's read over the directions together. What is the first direction you find confusing?' What
Offering related merchandise
Buying allowance
Top Management
Question
48. The Frisinas take a vacation every spring. Working with a travel agent to gather info. about possible destinations - they have planned and taken trips to resort locations throughout the U.S. What type 0f decision making will the Frisinas use to selec
Seasonal discount
Limited
Straight-rebury
Departure
49. What is electronic data interchange used for?
Sales promotion
Greeting approach
Stop showing additional merchandise
To transact purchase orders between businesses
50. What is the contract term 3/10 net 30 extra 60 an example of?
Cross-examined
Discount pricing
Directory
$790.50