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Test your basic knowledge |
Marketing Skills Exam
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The business often has the least control over which type of promotion?
Discount pricing
Three
Publicity
24 percent
2. In an advertising agency - some people study demographic data in order to determine the type of message that will appeal to a particular market segment. In what department do such agency employees usually work?
Illustration sight lines lead the reader to the copy
Encourage the customer to make a purchase
Maturity
Research service
3. What is a typical cash register arrangement?
Coins in front - bills in back - $2 bills places under $1 bills
Offering related merchandise
Consumers will buy only a limited amount of a product no matter how low its price
Directory
4. A mortgage broker arranges for a lending institution (such as a bank or savings and loan association) to provide a mortgage for a consumer of business. In this case - What is the channel for distribution of services?
Indirect
The customers
$50.04
Sales revenue
5. A customer in a computer store tells the salesperson - 'I cant buy this software program. I dont understand the directions.' The salesperson's reply is - 'Let's read over the directions together. What is the first direction you find confusing?' What
Question
Departure
Seasonal discount
Pipeline
6. Dana needed to stock up on office supplies. She bought three packages of multi-colored file folders at $4.25 per package - six boses of felt-tip markers at $3.68 per box - and two staplers at $6.19 apiece. Assuming a tax rate of 6 percent - What was
Cold canvassing
$50.04
Three
Direct check
7. What is the name f a legal contract between a buyer and a supplier that lists the characteristics - price - and shipping instructions of the items the supplier will provide?
UPC code
Production planning
Purchase order
Proportion
8. The Frisinas take a vacation every spring. Working with a travel agent to gather info. about possible destinations - they have planned and taken trips to resort locations throughout the U.S. What type 0f decision making will the Frisinas use to selec
Manufacturer to wholesaler to retailer to consumer
Limited
Incentives
Greeting approach
9. A salesperson says to a customer - 'I've has many customers express the same concern you've just stated.' What step of the basic strategy for handling objections does the preceding comment exemplify?
During the preapproach
Acknowledge
Top Management
By placing the money on the cash drawer ledge
10. The Baker and Roberti 29 Flavors ice cream company sells its ice cream and frozen yogurt only in its company-owned retail stores. What is this particular kind of distribution called?
Research service
Integrated
Ignore the interruption
The width of the store's aisles
11. Materials requirement planning is part of what overall business activity?
$58.83
Production planning
The salesperson's prior relationship with the customer
$13.50
12. What is the least expensive means of product transportation?
Realistic
The customers
$3 -548.16
Water
13. A stationary and gift store has a sale on July 5th of all small American flags and of red - white - and blue paper goods. Customers are given 50 percent off the price of the goods. What is this an example of?
Manufacturer to wholesaler to retailer to consumer
Psychological pricing
Seasonal discount
Publicity
14. When used in headlines - what words attract most readers' attention?
Seasonal discount
Three
Sherman Antitrust Act
Now - free - new
15. What is the purpose of an illustration in an ad?
Buying allowance
Shake hands firmly and bow
Indirect
Encourage the customer to make a purchase
16. Employee morale is very low at the I Was Frames art supplies company. Employees are unhappy because vacant management positions are always filled by people from outside the company. Turnover at the production and supervisory levels is high. What do e
Loyalty
Rack jobber
Maturity
Manufacturer hires agent who represents him or her in selling to industrial user
17. Faro illustrated children's books for a large publishing house. Her illustrations were original and charming - but very different from the types of drawings the company preferred. Eventually - Faro left the company for a job with another publishing f
Directory
Offering related merchandise
Creativity
Incentives
18. A stationary and gift store has a sale on July 5th of all small American flags and of red - white - and blue paper goods. Customers are given 50 percent off the price of the goods. What is this an example of?
Water
Maturity
The width of the store's aisles
Seasonal discount
19. Which printed media is found in 98 percent of American homes?
Directory
Cold canvassing
Familiar saying with a twist
Coins in front - bills in back - $2 bills places under $1 bills
20. What does the law of diminishing marginal utility state?
Stop showing additional merchandise
Publicity
Discount pricing
Consumers will buy only a limited amount of a product no matter how low its price
21. How does most price planning begin?
Cost and expense analysis
During the preapproach
Encourage the customer to make a purchase
Need
22. Sometimes a home owner who wishes to sell his or her house will but a home warranty. This means that the buyer of the house will not have to pay for particular house repairs that become necessary during the first year after the house is sold. In this
Stock shortage
Extended product feature
Realistic
Air
23. Businesses that advertise in newspapers can target their ads to people wit particular interests or to those living in a particular region. Why can businesses do this targeting?
Limited
Standing room only close
It always identifies the name of the business of individual that paid for it
Newspapers circulation is documented and verifiable
24. A print ad includes a photo of a woman dressed in pre-Revolutionary War attire and cooking over an open-air fire. The woman is clearly an employee of Williamsburg - the Virginia town in which daily life in 18th century America is re-enacted. The ad's
Consumers will buy only a limited amount of a product no matter how low its price
Departure
Familiar saying with a twist
Newspaper
25. Petite Boutique buys its blouses from Too Sweet blouse manufacturers. Too Sweet offers a 12 percent discounts on orders of $3000 or more. Petite Boutique ordered $4 -200 worth of merchandise and insistred on terms of 4/10 net 30. If the store takes a
Discount pricing
By placing the money on the cash drawer ledge
$3 -548.16
The customers
26. According to Marketing Essentials - how does a customer feel when you ask several questions in a row?
Acknowledge
Cross-examined
Shake hands firmly and bow
Supervisors
27. What is the one visual merchandising element that influences customer behavior more directly than any other?
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28. What is the one visual merchandising element that influences customer behavior more directly than any other?
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29. When used in headlines - what words attract most readers' attention?
Now - free - new
The customers
Limited
Related merchandise dislpay
30. A salesperson says to a customer - 'I've has many customers express the same concern you've just stated.' What step of the basic strategy for handling objections does the preceding comment exemplify?
Acknowledge
Directory
Top Management
Standing room only close
31. In business-to-business selling - What is the key factor in determining the kinds of preapproach activities a salesperson should do?
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32. Pet World wants to reduce its planned reductions by 7 percent from last year's figure of $850. Therefore - what would be Pet World's planned reduction amount for this year?
$790.50
Stop showing additional merchandise
Publicity
Standing room only close
33. According to the text - What is one of the most important consideration in direct mail advertising?
Standing room only close
Cross-examined
The accuracy of the mailing list
Newspapers circulation is documented and verifiable
34. Arabesque Danceware store had $67 -500 in sales during January and its BOM stock inventory was $135000. What was its stock-to-sales ratio?
Promotional
2
Limited
During the preapproach
35. Price x Quantity Sold = what?
Sales revenue
Publicity
Greeting approach
Determining needs
36. On what figure are all other sales projection figures in a merchandise plan based?
Familiar saying with a twist
The salesperson's prior relationship with the customer
Greeting approach
Planned sales
37. What should the salesperson do when a customer is having difficulty making a buying decision?
Stop showing additional merchandise
Three
Standing room only close
Illustration sight lines lead the reader to the copy
38. How can you - as a salesperson - best avoid disagreements with a customer about the amount of money the customer gave you as payment?
By placing the money on the cash drawer ledge
Maturity
Limited
Production planning
39. 'My spouse and I would love to take this trip to Hawaii that you've described - but we have to repaint our house and we really should replace out refrigerator.' What us such an objection based on?
2
Need
Determining needs
By placing the money on the cash drawer ledge
40. Claire check merchandise shipments for a large electronics store. Recently - a shipment containing a variety of computer monitors and disk drivers arrived at the store later than expected and without an invoice. The salespeople needed the merchandise
Creativity
Creativity
Blind check method
Now - free - new
41. How can you - as a salesperson - best avoid disagreements with a customer about the amount of money the customer gave you as payment?
Blind check method
By placing the money on the cash drawer ledge
$790.50
Top Management
42. What type of transportation accounts for the smallest percentage of total ton-miles of freight shipped?
It always identifies the name of the business of individual that paid for it
Need
Air
Top Management
43. What is the least expensive means of product transportation?
2
Loyalty
Water
The home scanner industry
44. River Tam owns and operate River Tam's Textiles Which manufactures fabric used by furniture makers for covering sofas and chairs. River Tam's business is too small to afford its own sales force. What is the distribution channel that River Tam would m
Newspapers circulation is documented and verifiable
Supervisors
Indirect
Manufacturer hires agent who represents him or her in selling to industrial user
45. Claire check merchandise shipments for a large electronics store. Recently - a shipment containing a variety of computer monitors and disk drivers arrived at the store later than expected and without an invoice. The salespeople needed the merchandise
Stock shortage
Need
Cost and expense analysis
Blind check method
46. Something's Cooking sells a variety of cooking and serving utensils. Each November the promotion staff creates an elaborate display of all he utensils and cooking pans a cook could possibly need to cook a big Thanksgiving meal. What type of display w
Indirect
Offering related merchandise
Directory
Related merchandise dislpay
47. What is the checking method that is susceptible to errors if receivers do not physically count the total number of items in shipment?
Direct check
The accuracy of the mailing list
Rack jobber
Stop showing additional merchandise
48. What should you do when a customer interrupts you with a question while you are making change?
Water
Extended product feature
Ignore the interruption
Limited
49. What is the law which prohibits companies from engaging in price fixing?
UPC code
Now - free - new
Determine what percentage of the retail price is equal to cost
Sherman Antitrust Act
50. How should a salesperson greet a customer in Japan?
Indirect
Water
Shake hands firmly and bow
Air