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Test your basic knowledge |
Marketing Skills Exam
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Businesses that advertise in newspapers can target their ads to people wit particular interests or to those living in a particular region. Why can businesses do this targeting?
Straight-rebury
Curved
During the preapproach
Newspapers circulation is documented and verifiable
2. Jayne works in the mens clothing department of a large department store. Yesterday - he noticed a customer inspecting an elegant suit. Approaching the customer - Jayne said - 'Good morning - Mr. Phelps. May I put that suit in a dressing room for you?
Consumers will buy only a limited amount of a product no matter how low its price
Greeting approach
Illustration sight lines lead the reader to the copy
The salesperson's prior relationship with the customer
3. Businesses that advertise in newspapers can target their ads to people wit particular interests or to those living in a particular region. Why can businesses do this targeting?
Determine what percentage of the retail price is equal to cost
Manufacturer hires agent who represents him or her in selling to industrial user
Three
Newspapers circulation is documented and verifiable
4. What is electronic data interchange used for?
Psychological pricing
Blind check method
Stock shortage
To transact purchase orders between businesses
5. How does most price planning begin?
Shake hands firmly and bow
Cost and expense analysis
Water
Promotional
6. 'My spouse and I would love to take this trip to Hawaii that you've described - but we have to repaint our house and we really should replace out refrigerator.' What us such an objection based on?
Publicity
Need
Rack jobber
Rack jobber
7. In which type of print medium is an advertisement's life the shortest?
$3 -548.16
Sherman Antitrust Act
Beds and dressers to hotel managers
Newspaper
8. Pet World wants to reduce its planned reductions by 7 percent from last year's figure of $850. Therefore - what would be Pet World's planned reduction amount for this year?
Stop showing additional merchandise
Stock shortage
Shake hands firmly and bow
$790.50
9. A visual merchandising specialist is creating a display for a new walking shoe. The shoe store owner wants to emphasize the comfort and freedom of movement the shoes give the wearer. To created this effect - the visual merchandising specialist should
Formal training
The accuracy of the mailing list
Curved
Employee relations
10. Materials requirement planning is part of what overall business activity?
Employee relations
Production planning
Pipeline
Departure
11. Who are those who assign work duties and supervise employees?
Employee relations
Stock shortage
Supervisors
Newspapers circulation is documented and verifiable
12. What industry was adversely affected by price wars?
Realistic
Employee relations
The home scanner industry
Manufacturer to wholesaler to retailer to consumer
13. Which printed media is found in 98 percent of American homes?
Directory
Need
To transact purchase orders between businesses
Three
14. Something's Cooking sells a variety of cooking and serving utensils. Each November the promotion staff creates an elaborate display of all he utensils and cooking pans a cook could possibly need to cook a big Thanksgiving meal. What type of display w
Cost and expense analysis
Related merchandise dislpay
Creativity
Diversion-in-transit
15. What is the name f a legal contract between a buyer and a supplier that lists the characteristics - price - and shipping instructions of the items the supplier will provide?
Proportion
Sales promotion
Purchase order
Extended product feature
16. Richard bought bath towels for his new apartment. The original price for the towels was $21.95 each - but they had been marked down by 33 percent. What was the total cost to Richard - excluding tax - for four towels.
Water
$58.83
Stop showing additional merchandise
Publicity
17. Materials requirement planning is part of what overall business activity?
Sales promotion
UPC code
Cross-examined
Production planning
18. A tape recorder that cost Plugged In electronics store $18 and that originally sold for $42 is marked down 25 percent. What is the maintained markup in dollars for the recorder?
Incentives
Psychological pricing
Curved
$13.50
19. What is a special price discount that is given as an incentive to wholesalers and retailers?
Consumers will buy only a limited amount of a product no matter how low its price
Buying allowance
Research service
Manufacturer hires agent who represents him or her in selling to industrial user
20. What is the first step in the procedure for determining an item's retail price when we know the item's cost and the customary markup on retail?
Production planning
Water
Determine what percentage of the retail price is equal to cost
Rack jobber
21. What is the source of direction for the company in horizontally organized companies
Beds and dressers to hotel managers
Straight-rebury
The customers
Manufacturer to wholesaler to retailer to consumer
22. A customer in a computer store tells the salesperson - 'I cant buy this software program. I dont understand the directions.' The salesperson's reply is - 'Let's read over the directions together. What is the first direction you find confusing?' What
$13.50
Maturity
Sales promotion
Question
23. Frank owns a gardening service. Every few months - he leaves flyers detailing his services on the doorsteps of houses in local neighborhoods. What method is Frank using to find new customers?
Blind check method
Cold canvassing
To transact purchase orders between businesses
Directory
24. What is the one visual merchandising element that influences customer behavior more directly than any other?
25. When used in headlines - what words attract most readers' attention?
Now - free - new
Rack jobber
$50.04
Need
26. In business-to-business selling - What is the key factor in determining the kinds of preapproach activities a salesperson should do?
27. The Baker and Roberti 29 Flavors ice cream company sells its ice cream and frozen yogurt only in its company-owned retail stores. What is this particular kind of distribution called?
Integrated
Seasonal discount
Air
Stock shortage
28. A stationary and gift store has a sale on July 5th of all small American flags and of red - white - and blue paper goods. Customers are given 50 percent off the price of the goods. What is this an example of?
$58.83
Seasonal discount
Pipeline
Determine what percentage of the retail price is equal to cost
29. In what product lifecycle state is a product in when a product in when a product's marketers are looking for new market segments?
Illustration sight lines lead the reader to the copy
Maturity
Departure
During the preapproach
30. River Tam owns and operate River Tam's Textiles Which manufactures fabric used by furniture makers for covering sofas and chairs. River Tam's business is too small to afford its own sales force. What is the distribution channel that River Tam would m
$3 -548.16
Manufacturer hires agent who represents him or her in selling to industrial user
Newspapers circulation is documented and verifiable
Creativity
31. A music store's display of compact discs by a popular country-western singer was unsuccessful. Huge posters of the singer completely overshadowed the CDs. Once the display was removed - sales of the CDs improved. What is the artistic element that mos
Maturity
Water
Related merchandise dislpay
Proportion
32. Determine the maintained markup percentage for a refrigerator that costs an retailer $365 to stock and that sells for $690; the store wants to mark down the refrigerator 30 percent.
2
24 percent
Research service
By placing the money on the cash drawer ledge
33. What is the contract term 3/10 net 30 extra 60 an example of?
Discount pricing
Departure
Sherman Antitrust Act
Offering related merchandise
34. Something's Cooking sells a variety of cooking and serving utensils. Each November the promotion staff creates an elaborate display of all he utensils and cooking pans a cook could possibly need to cook a big Thanksgiving meal. What type of display w
Publicity
Formal training
Research service
Related merchandise dislpay
35. Pet World wants to reduce its planned reductions by 7 percent from last year's figure of $850. Therefore - what would be Pet World's planned reduction amount for this year?
$790.50
Integrated
Stop showing additional merchandise
Offering related merchandise
36. During what stage of selling should you educate a customer about the special care or special instructions an item requires?
Sales promotion
Departure
Maturity
Cost and expense analysis
37. lettuce farmer in California sends a carload of produce east to Ohio on Monday night. On Tuesday morning - the farmer finds a buyer for the lettuce in Albuquerque - New Mexico. What railroad service can be use to arrange for the lettuce to go to New
Buying allowance
Diversion-in-transit
Incentives
Employee relations
38. What is the least expensive means of product transportation?
Standing room only close
Water
Sherman Antitrust Act
Coins in front - bills in back - $2 bills places under $1 bills
39. What is the easiest and most effective method of suggestion selling?
By placing the money on the cash drawer ledge
Pipeline
Offering related merchandise
Discount pricing
40. In which step of the sale should you learn what the retail customer is looking for in a good or service?
Water
Publicity
Determining needs
Top Management
41. The Baker and Roberti 29 Flavors ice cream company sells its ice cream and frozen yogurt only in its company-owned retail stores. What is this particular kind of distribution called?
Diversion-in-transit
Integrated
During the preapproach
The accuracy of the mailing list
42. What is the transportation system with the best safety record?
Need
Pipeline
Consumers will buy only a limited amount of a product no matter how low its price
Three
43. What is loss-leader pricing a part of?
Curved
Psychological pricing
The home scanner industry
2
44. In which step of the sale should you learn what the retail customer is looking for in a good or service?
Now - free - new
Departure
Determining needs
To transact purchase orders between businesses
45. Ordering staple goods from a familiar vendor is what type of purchasing situation?
Determining needs
Cold canvassing
Familiar saying with a twist
Straight-rebury
46. What is the difference between recorded sales and inventory based on a physical count?
Sherman Antitrust Act
Newspaper
Integrated
Stock shortage
47. The business often has the least control over which type of promotion?
Integrated
Publicity
Consumers will buy only a limited amount of a product no matter how low its price
Limited
48. A print ad includes a photo of a woman dressed in pre-Revolutionary War attire and cooking over an open-air fire. The woman is clearly an employee of Williamsburg - the Virginia town in which daily life in 18th century America is re-enacted. The ad's
Familiar saying with a twist
Curved
Planned sales
Consumers will buy only a limited amount of a product no matter how low its price
49. How should a salesperson greet a customer in Japan?
Proportion
Greeting approach
Three
Shake hands firmly and bow
50. Score Sporting Goods store always has a display with mannequins engaged in season-appropriate sports. The store uses many props to make customers feel as if they could almost join the fun going on in the displays. How would you describe the settings
Integrated
24 percent
Purchase order
Realistic