Test your basic knowledge |

Marketing Skills Exam

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A stationary and gift store has a sale on July 5th of all small American flags and of red - white - and blue paper goods. Customers are given 50 percent off the price of the goods. What is this an example of?






2. What is one characteristic of advertising?






3. A customer in a computer store tells the salesperson - 'I cant buy this software program. I dont understand the directions.' The salesperson's reply is - 'Let's read over the directions together. What is the first direction you find confusing?' What






4. As Inara opened a new box of tissue - she noticed a card inside listing prizes she could win if she wrote her name and address on a pice of paper and mailed it to the tissue manufacturer - who would pull 10000 names of winners out of an enormous coll






5. In ads - What are line of force?






6. River Tam owns and operate River Tam's Textiles Which manufactures fabric used by furniture makers for covering sofas and chairs. River Tam's business is too small to afford its own sales force. What is the distribution channel that River Tam would m






7. Pet World wants to reduce its planned reductions by 7 percent from last year's figure of $850. Therefore - what would be Pet World's planned reduction amount for this year?






8. What type of transportation accounts for the smallest percentage of total ton-miles of freight shipped?






9. What is the contract term 3/10 net 30 extra 60 an example of?






10. What is the least expensive means of product transportation?






11. Richard bought bath towels for his new apartment. The original price for the towels was $21.95 each - but they had been marked down by 33 percent. What was the total cost to Richard - excluding tax - for four towels.






12. Price x Quantity Sold = what?






13. Determine the maintained markup percentage for a refrigerator that costs an retailer $365 to stock and that sells for $690; the store wants to mark down the refrigerator 30 percent.






14. What does the law of diminishing marginal utility state?






15. Brigette works for Rising Bakery Company. She manages the bakery's inventory at 25 supermarkets by refilling stock and maintaining the stores' Rising Bakery displays. What is Brigette?






16. Employee morale is very low at the I Was Frames art supplies company. Employees are unhappy because vacant management positions are always filled by people from outside the company. Turnover at the production and supervisory levels is high. What do e






17. What do many store use to mark the price on a dress or suit?






18. A mortgage broker arranges for a lending institution (such as a bank or savings and loan association) to provide a mortgage for a consumer of business. In this case - What is the channel for distribution of services?






19. Dana needed to stock up on office supplies. She bought three packages of multi-colored file folders at $4.25 per package - six boses of felt-tip markers at $3.68 per box - and two staplers at $6.19 apiece. Assuming a tax rate of 6 percent - What was






20. What is the most likely distribution channel for manufacturer of laundry products - candy - and flowers desined for consumers use?






21. The sales close that should be used infrequently because it can be viewed by the customer as a pressure tactic is the...






22. Sometimes a home owner who wishes to sell his or her house will but a home warranty. This means that the buyer of the house will not have to pay for particular house repairs that become necessary during the first year after the house is sold. In this






23. What is the easiest and most effective method of suggestion selling?






24. What should you do when a customer interrupts you with a question while you are making change?






25. What is the transportation system with the best safety record?






26. What is electronic data interchange used for?






27. What is the checking method that is susceptible to errors if receivers do not physically count the total number of items in shipment?






28. 'My spouse and I would love to take this trip to Hawaii that you've described - but we have to repaint our house and we really should replace out refrigerator.' What us such an objection based on?






29. When are the customers' needs usually determined in a business-to-business sales situation?






30. In which situation is using the latest jargon acceptable?






31. What is the checking method that is susceptible to errors if receivers do not physically count the total number of items in shipment?






32. What is the difference between recorded sales and inventory based on a physical count?






33. As the chief financial officer of NewVillage Bookstores - Incorporated - Buffy monitors the company's financial status. She also meets with other company officers to decide the direction the company will take to meet customer needs and increase profi






34. A salesperson says to a customer - 'I've has many customers express the same concern you've just stated.' What step of the basic strategy for handling objections does the preceding comment exemplify?






35. What is the easiest and most effective method of suggestion selling?






36. What is the most temporary of the psychological pricing techniques?






37. What should the salesperson do when a customer is having difficulty making a buying decision?






38. What industry was adversely affected by price wars?






39. What is the purpose of an illustration in an ad?






40. What is the least expensive means of product transportation?






41. What do many store use to mark the price on a dress or suit?






42. Frank owns a gardening service. Every few months - he leaves flyers detailing his services on the doorsteps of houses in local neighborhoods. What method is Frank using to find new customers?






43. 'My spouse and I would love to take this trip to Hawaii that you've described - but we have to repaint our house and we really should replace out refrigerator.' What us such an objection based on?






44. Arabesque Danceware store had $67 -500 in sales during January and its BOM stock inventory was $135000. What was its stock-to-sales ratio?






45. In ads - What are line of force?






46. Something's Cooking sells a variety of cooking and serving utensils. Each November the promotion staff creates an elaborate display of all he utensils and cooking pans a cook could possibly need to cook a big Thanksgiving meal. What type of display w






47. What is the difference between recorded sales and inventory based on a physical count?






48. Ordering staple goods from a familiar vendor is what type of purchasing situation?






49. In which type of print medium is an advertisement's life the shortest?






50. What is a typical cash register arrangement?