Test your basic knowledge |

Marketing Skills Exam

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. River Tam owns and operate River Tam's Textiles Which manufactures fabric used by furniture makers for covering sofas and chairs. River Tam's business is too small to afford its own sales force. What is the distribution channel that River Tam would m






2. In business-to-business selling - What is the key factor in determining the kinds of preapproach activities a salesperson should do?


3. What industry was adversely affected by price wars?






4. The sales close that should be used infrequently because it can be viewed by the customer as a pressure tactic is the...






5. Sometimes a home owner who wishes to sell his or her house will but a home warranty. This means that the buyer of the house will not have to pay for particular house repairs that become necessary during the first year after the house is sold. In this






6. On what figure are all other sales projection figures in a merchandise plan based?






7. The business often has the least control over which type of promotion?






8. What is the most temporary of the psychological pricing techniques?






9. When used in headlines - what words attract most readers' attention?






10. Employee morale is very low at the I Was Frames art supplies company. Employees are unhappy because vacant management positions are always filled by people from outside the company. Turnover at the production and supervisory levels is high. What do e






11. 'My spouse and I would love to take this trip to Hawaii that you've described - but we have to repaint our house and we really should replace out refrigerator.' What us such an objection based on?






12. According to the text - What is one of the most important consideration in direct mail advertising?






13. What is the first step in the procedure for determining an item's retail price when we know the item's cost and the customary markup on retail?






14. What is the contract term 3/10 net 30 extra 60 an example of?






15. Something's Cooking sells a variety of cooking and serving utensils. Each November the promotion staff creates an elaborate display of all he utensils and cooking pans a cook could possibly need to cook a big Thanksgiving meal. What type of display w






16. The owner of Furry Friends pet store holds weekly informal meetings to keep employees aware of new products in the store. How are the pet shop employees getting product information?






17. Which printed media is found in 98 percent of American homes?






18. Brigette works for Rising Bakery Company. She manages the bakery's inventory at 25 supermarkets by refilling stock and maintaining the stores' Rising Bakery displays. What is Brigette?






19. According to the text - What is one of the most important consideration in direct mail advertising?






20. What is the difference between recorded sales and inventory based on a physical count?






21. A mortgage broker arranges for a lending institution (such as a bank or savings and loan association) to provide a mortgage for a consumer of business. In this case - What is the channel for distribution of services?






22. What is the easiest and most effective method of suggestion selling?






23. The Natural Place is a gift store selling items that focus on the environment and ecological concerns. Chris coordinates all of the physical elements in The Natural Place so that the store projects the right image to its customers. What is Chris dire






24. What is the source of direction for the company in horizontally organized companies






25. What type of transportation accounts for the smallest percentage of total ton-miles of freight shipped?






26. Who are those who assign work duties and supervise employees?






27. In what product lifecycle state is a product in when a product in when a product's marketers are looking for new market segments?






28. Anna sells upscale casual wear at Northeastern Adventures. Just before she writes up a customer's order - Anna shows the customer the store's newest merchandise - particularly those items that coordinate with the customer's purchases. What method is






29. Score Sporting Goods store always has a display with mannequins engaged in season-appropriate sports. The store uses many props to make customers feel as if they could almost join the fun going on in the displays. How would you describe the settings






30. A mortgage broker arranges for a lending institution (such as a bank or savings and loan association) to provide a mortgage for a consumer of business. In this case - What is the channel for distribution of services?






31. Ordering staple goods from a familiar vendor is what type of purchasing situation?






32. A tape recorder that cost Plugged In electronics store $18 and that originally sold for $42 is marked down 25 percent. What is the maintained markup in dollars for the recorder?






33. What is electronic data interchange used for?






34. What is one characteristic of advertising?






35. When are the customers' needs usually determined in a business-to-business sales situation?






36. As the chief financial officer of NewVillage Bookstores - Incorporated - Buffy monitors the company's financial status. She also meets with other company officers to decide the direction the company will take to meet customer needs and increase profi






37. What type of transportation accounts for the smallest percentage of total ton-miles of freight shipped?






38. Claire check merchandise shipments for a large electronics store. Recently - a shipment containing a variety of computer monitors and disk drivers arrived at the store later than expected and without an invoice. The salespeople needed the merchandise






39. What do many store use to mark the price on a dress or suit?






40. What is a typical cash register arrangement?






41. What is the first step in the procedure for determining an item's retail price when we know the item's cost and the customary markup on retail?






42. Faro illustrated children's books for a large publishing house. Her illustrations were original and charming - but very different from the types of drawings the company preferred. Eventually - Faro left the company for a job with another publishing f






43. Score Sporting Goods store always has a display with mannequins engaged in season-appropriate sports. The store uses many props to make customers feel as if they could almost join the fun going on in the displays. How would you describe the settings






44. In an advertising agency - some people study demographic data in order to determine the type of message that will appeal to a particular market segment. In what department do such agency employees usually work?






45. Brigette works for Rising Bakery Company. She manages the bakery's inventory at 25 supermarkets by refilling stock and maintaining the stores' Rising Bakery displays. What is Brigette?






46. Jayne works in the mens clothing department of a large department store. Yesterday - he noticed a customer inspecting an elegant suit. Approaching the customer - Jayne said - 'Good morning - Mr. Phelps. May I put that suit in a dressing room for you?






47. What should you do when a customer interrupts you with a question while you are making change?






48. The Baker and Roberti 29 Flavors ice cream company sells its ice cream and frozen yogurt only in its company-owned retail stores. What is this particular kind of distribution called?






49. In an advertising agency - some people study demographic data in order to determine the type of message that will appeal to a particular market segment. In what department do such agency employees usually work?






50. How should a salesperson greet a customer in Japan?