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Test your basic knowledge |
Marketing Skills Exam
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Claire check merchandise shipments for a large electronics store. Recently - a shipment containing a variety of computer monitors and disk drivers arrived at the store later than expected and without an invoice. The salespeople needed the merchandise
Sales promotion
Blind check method
Loyalty
Pipeline
2. Something's Cooking sells a variety of cooking and serving utensils. Each November the promotion staff creates an elaborate display of all he utensils and cooking pans a cook could possibly need to cook a big Thanksgiving meal. What type of display w
Determining needs
Trucking
24 percent
Related merchandise dislpay
3. In ads - What are line of force?
Supervisors
Illustration sight lines lead the reader to the copy
By placing the money on the cash drawer ledge
Coins in front - bills in back - $2 bills places under $1 bills
4. In business-to-business selling - What is the key factor in determining the kinds of preapproach activities a salesperson should do?
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5. lettuce farmer in California sends a carload of produce east to Ohio on Monday night. On Tuesday morning - the farmer finds a buyer for the lettuce in Albuquerque - New Mexico. What railroad service can be use to arrange for the lettuce to go to New
Diversion-in-transit
The width of the store's aisles
Realistic
$50.04
6. What is the easiest and most effective method of suggestion selling?
Blind check method
The salesperson's prior relationship with the customer
Offering related merchandise
Sherman Antitrust Act
7. What is loss-leader pricing a part of?
Psychological pricing
Employee relations
Straight-rebury
$50.04
8. What is the least expensive means of product transportation?
Three
Water
Planned sales
Offering related merchandise
9. Arabesque Danceware store had $67 -500 in sales during January and its BOM stock inventory was $135000. What was its stock-to-sales ratio?
Consumers will buy only a limited amount of a product no matter how low its price
Curved
2
Indirect
10. How should a salesperson greet a customer in Japan?
Shake hands firmly and bow
The customers
Familiar saying with a twist
Newspaper
11. The Baker and Roberti 29 Flavors ice cream company sells its ice cream and frozen yogurt only in its company-owned retail stores. What is this particular kind of distribution called?
Three
Integrated
Departure
Employee relations
12. The Natural Place is a gift store selling items that focus on the environment and ecological concerns. Chris coordinates all of the physical elements in The Natural Place so that the store projects the right image to its customers. What is Chris dire
Ignore the interruption
Acknowledge
Cost and expense analysis
Sales promotion
13. According to Marketing Essentials - how does a customer feel when you ask several questions in a row?
Psychological pricing
Cross-examined
Diversion-in-transit
It always identifies the name of the business of individual that paid for it
14. In an advertising agency - some people study demographic data in order to determine the type of message that will appeal to a particular market segment. In what department do such agency employees usually work?
To transact purchase orders between businesses
Now - free - new
Research service
Need
15. During a presentation - What is the maximum number of items a salesperson should show a customer at one time?
Cost and expense analysis
Familiar saying with a twist
Three
Now - free - new
16. The owner of Furry Friends pet store holds weekly informal meetings to keep employees aware of new products in the store. How are the pet shop employees getting product information?
Formal training
2
UPC code
Now - free - new
17. What should the salesperson do when a customer is having difficulty making a buying decision?
Stop showing additional merchandise
Coins in front - bills in back - $2 bills places under $1 bills
During the preapproach
Promotional
18. In business-to-business selling - What is the key factor in determining the kinds of preapproach activities a salesperson should do?
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19. A visual merchandising specialist is creating a display for a new walking shoe. The shoe store owner wants to emphasize the comfort and freedom of movement the shoes give the wearer. To created this effect - the visual merchandising specialist should
Curved
Employee relations
Formal training
Newspapers circulation is documented and verifiable
20. In an advertising agency - some people study demographic data in order to determine the type of message that will appeal to a particular market segment. In what department do such agency employees usually work?
Need
Trucking
The width of the store's aisles
Research service
21. Price x Quantity Sold = what?
Sales revenue
Cross-examined
Water
The home scanner industry
22. What is the one visual merchandising element that influences customer behavior more directly than any other?
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23. Faro illustrated children's books for a large publishing house. Her illustrations were original and charming - but very different from the types of drawings the company preferred. Eventually - Faro left the company for a job with another publishing f
Beds and dressers to hotel managers
Diversion-in-transit
Creativity
Maturity
24. A salesperson says to a customer - 'I've has many customers express the same concern you've just stated.' What step of the basic strategy for handling objections does the preceding comment exemplify?
Blind check method
Acknowledge
Straight-rebury
Blind check method
25. Anna sells upscale casual wear at Northeastern Adventures. Just before she writes up a customer's order - Anna shows the customer the store's newest merchandise - particularly those items that coordinate with the customer's purchases. What method is
Greeting approach
Offering related merchandise
Cost and expense analysis
Newspapers circulation is documented and verifiable
26. A customer in a computer store tells the salesperson - 'I cant buy this software program. I dont understand the directions.' The salesperson's reply is - 'Let's read over the directions together. What is the first direction you find confusing?' What
Newspaper
Question
Newspapers circulation is documented and verifiable
Coins in front - bills in back - $2 bills places under $1 bills
27. What is the purpose of an illustration in an ad?
Encourage the customer to make a purchase
Question
Greeting approach
Coins in front - bills in back - $2 bills places under $1 bills
28. What is the name f a legal contract between a buyer and a supplier that lists the characteristics - price - and shipping instructions of the items the supplier will provide?
Purchase order
$3 -548.16
Offering related merchandise
The salesperson's prior relationship with the customer
29. A tape recorder that cost Plugged In electronics store $18 and that originally sold for $42 is marked down 25 percent. What is the maintained markup in dollars for the recorder?
$50.04
$13.50
Determining needs
Question
30. Materials requirement planning is part of what overall business activity?
Production planning
Creativity
Departure
Beds and dressers to hotel managers
31. A print ad includes a photo of a woman dressed in pre-Revolutionary War attire and cooking over an open-air fire. The woman is clearly an employee of Williamsburg - the Virginia town in which daily life in 18th century America is re-enacted. The ad's
Purchase order
The salesperson's prior relationship with the customer
Three
Familiar saying with a twist
32. What is the checking method that is susceptible to errors if receivers do not physically count the total number of items in shipment?
Shake hands firmly and bow
Direct check
Integrated
Top Management
33. What industry was adversely affected by price wars?
Manufacturer hires agent who represents him or her in selling to industrial user
Consumers will buy only a limited amount of a product no matter how low its price
The home scanner industry
Standing room only close
34. What does the law of diminishing marginal utility state?
Seasonal discount
Consumers will buy only a limited amount of a product no matter how low its price
Now - free - new
Newspapers circulation is documented and verifiable
35. As Inara opened a new box of tissue - she noticed a card inside listing prizes she could win if she wrote her name and address on a pice of paper and mailed it to the tissue manufacturer - who would pull 10000 names of winners out of an enormous coll
Now - free - new
$50.04
Incentives
Blind check method
36. What type of transportation is convenient and helps reduce both packaging and inventory costs?
Stop showing additional merchandise
Trucking
The salesperson's prior relationship with the customer
Diversion-in-transit
37. Sometimes a home owner who wishes to sell his or her house will but a home warranty. This means that the buyer of the house will not have to pay for particular house repairs that become necessary during the first year after the house is sold. In this
Integrated
Extended product feature
The salesperson's prior relationship with the customer
Stop showing additional merchandise
38. Dana needed to stock up on office supplies. She bought three packages of multi-colored file folders at $4.25 per package - six boses of felt-tip markers at $3.68 per box - and two staplers at $6.19 apiece. Assuming a tax rate of 6 percent - What was
$50.04
Acknowledge
Departure
Research service
39. Score Sporting Goods store always has a display with mannequins engaged in season-appropriate sports. The store uses many props to make customers feel as if they could almost join the fun going on in the displays. How would you describe the settings
Incentives
Cold canvassing
Realistic
Proportion
40. What should the salesperson do when a customer is having difficulty making a buying decision?
Stop showing additional merchandise
Encourage the customer to make a purchase
Maturity
Consumers will buy only a limited amount of a product no matter how low its price
41. What is the contract term 3/10 net 30 extra 60 an example of?
Buying allowance
Employee relations
Formal training
Discount pricing
42. A salesperson says to a customer - 'I've has many customers express the same concern you've just stated.' What step of the basic strategy for handling objections does the preceding comment exemplify?
Newspaper
Supervisors
Acknowledge
During the preapproach
43. Pet World wants to reduce its planned reductions by 7 percent from last year's figure of $850. Therefore - what would be Pet World's planned reduction amount for this year?
$58.83
Sherman Antitrust Act
Direct check
$790.50
44. Employee morale is very low at the I Was Frames art supplies company. Employees are unhappy because vacant management positions are always filled by people from outside the company. Turnover at the production and supervisory levels is high. What do e
Loyalty
24 percent
Beds and dressers to hotel managers
Incentives
45. When are the customers' needs usually determined in a business-to-business sales situation?
Promotional
Familiar saying with a twist
During the preapproach
Creativity
46. What is one characteristic of advertising?
It always identifies the name of the business of individual that paid for it
Creativity
Illustration sight lines lead the reader to the copy
UPC code
47. Price x Quantity Sold = what?
By placing the money on the cash drawer ledge
Encourage the customer to make a purchase
Sales revenue
Question
48. What is the one visual merchandising element that influences customer behavior more directly than any other?
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49. Who are those who assign work duties and supervise employees?
Supervisors
The accuracy of the mailing list
Blind check method
The customers
50. When used in headlines - what words attract most readers' attention?
$13.50
Stop showing additional merchandise
Now - free - new
Planned sales