Test your basic knowledge |

Marketing Skills Exam

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A music store's display of compact discs by a popular country-western singer was unsuccessful. Huge posters of the singer completely overshadowed the CDs. Once the display was removed - sales of the CDs improved. What is the artistic element that mos






2. During a presentation - What is the maximum number of items a salesperson should show a customer at one time?






3. Which printed media is found in 98 percent of American homes?






4. As Inara opened a new box of tissue - she noticed a card inside listing prizes she could win if she wrote her name and address on a pice of paper and mailed it to the tissue manufacturer - who would pull 10000 names of winners out of an enormous coll






5. What is the most likely distribution channel for manufacturer of laundry products - candy - and flowers desined for consumers use?






6. How can you - as a salesperson - best avoid disagreements with a customer about the amount of money the customer gave you as payment?






7. lettuce farmer in California sends a carload of produce east to Ohio on Monday night. On Tuesday morning - the farmer finds a buyer for the lettuce in Albuquerque - New Mexico. What railroad service can be use to arrange for the lettuce to go to New






8. In business-to-business selling - What is the key factor in determining the kinds of preapproach activities a salesperson should do?

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9. Something's Cooking sells a variety of cooking and serving utensils. Each November the promotion staff creates an elaborate display of all he utensils and cooking pans a cook could possibly need to cook a big Thanksgiving meal. What type of display w






10. Arabesque Danceware store had $67 -500 in sales during January and its BOM stock inventory was $135000. What was its stock-to-sales ratio?






11. What is the one visual merchandising element that influences customer behavior more directly than any other?

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12. Richard bought bath towels for his new apartment. The original price for the towels was $21.95 each - but they had been marked down by 33 percent. What was the total cost to Richard - excluding tax - for four towels.






13. In which situation is using the latest jargon acceptable?






14. What is electronic data interchange used for?






15. Sometimes a home owner who wishes to sell his or her house will but a home warranty. This means that the buyer of the house will not have to pay for particular house repairs that become necessary during the first year after the house is sold. In this






16. In an advertising agency - some people study demographic data in order to determine the type of message that will appeal to a particular market segment. In what department do such agency employees usually work?






17. What is the most temporary of the psychological pricing techniques?






18. A tape recorder that cost Plugged In electronics store $18 and that originally sold for $42 is marked down 25 percent. What is the maintained markup in dollars for the recorder?






19. Employee morale is very low at the I Was Frames art supplies company. Employees are unhappy because vacant management positions are always filled by people from outside the company. Turnover at the production and supervisory levels is high. What do e






20. Who are those who assign work duties and supervise employees?






21. In which type of print medium is an advertisement's life the shortest?






22. Brigette works for Rising Bakery Company. She manages the bakery's inventory at 25 supermarkets by refilling stock and maintaining the stores' Rising Bakery displays. What is Brigette?






23. The business often has the least control over which type of promotion?






24. What type of transportation is convenient and helps reduce both packaging and inventory costs?






25. What is loss-leader pricing a part of?






26. Ordering staple goods from a familiar vendor is what type of purchasing situation?






27. What industry was adversely affected by price wars?






28. According to the text - What is one of the most important consideration in direct mail advertising?






29. In which step of the sale should you learn what the retail customer is looking for in a good or service?






30. As the chief financial officer of NewVillage Bookstores - Incorporated - Buffy monitors the company's financial status. She also meets with other company officers to decide the direction the company will take to meet customer needs and increase profi






31. In what product lifecycle state is a product in when a product in when a product's marketers are looking for new market segments?






32. What type of transportation accounts for the smallest percentage of total ton-miles of freight shipped?






33. The Frisinas take a vacation every spring. Working with a travel agent to gather info. about possible destinations - they have planned and taken trips to resort locations throughout the U.S. What type 0f decision making will the Frisinas use to selec






34. During a presentation - What is the maximum number of items a salesperson should show a customer at one time?






35. What is the one visual merchandising element that influences customer behavior more directly than any other?

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36. How does most price planning begin?






37. What is the first step in the procedure for determining an item's retail price when we know the item's cost and the customary markup on retail?






38. Price x Quantity Sold = what?






39. Determine the maintained markup percentage for a refrigerator that costs an retailer $365 to stock and that sells for $690; the store wants to mark down the refrigerator 30 percent.






40. Jayne works in the mens clothing department of a large department store. Yesterday - he noticed a customer inspecting an elegant suit. Approaching the customer - Jayne said - 'Good morning - Mr. Phelps. May I put that suit in a dressing room for you?






41. Petite Boutique buys its blouses from Too Sweet blouse manufacturers. Too Sweet offers a 12 percent discounts on orders of $3000 or more. Petite Boutique ordered $4 -200 worth of merchandise and insistred on terms of 4/10 net 30. If the store takes a






42. The owner of Furry Friends pet store holds weekly informal meetings to keep employees aware of new products in the store. How are the pet shop employees getting product information?






43. What industry was adversely affected by price wars?






44. How can you - as a salesperson - best avoid disagreements with a customer about the amount of money the customer gave you as payment?






45. Anna sells upscale casual wear at Northeastern Adventures. Just before she writes up a customer's order - Anna shows the customer the store's newest merchandise - particularly those items that coordinate with the customer's purchases. What method is






46. In business-to-business selling - What is the key factor in determining the kinds of preapproach activities a salesperson should do?

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47. 'My spouse and I would love to take this trip to Hawaii that you've described - but we have to repaint our house and we really should replace out refrigerator.' What us such an objection based on?






48. What should you do when a customer interrupts you with a question while you are making change?






49. What is the least expensive means of product transportation?






50. During what stage of selling should you educate a customer about the special care or special instructions an item requires?