Test your basic knowledge |

Marketing Skills Exam

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Businesses that advertise in newspapers can target their ads to people wit particular interests or to those living in a particular region. Why can businesses do this targeting?






2. A music store's display of compact discs by a popular country-western singer was unsuccessful. Huge posters of the singer completely overshadowed the CDs. Once the display was removed - sales of the CDs improved. What is the artistic element that mos






3. What is a typical cash register arrangement?






4. In business-to-business selling - What is the key factor in determining the kinds of preapproach activities a salesperson should do?

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5. Businesses that advertise in newspapers can target their ads to people wit particular interests or to those living in a particular region. Why can businesses do this targeting?






6. Something's Cooking sells a variety of cooking and serving utensils. Each November the promotion staff creates an elaborate display of all he utensils and cooking pans a cook could possibly need to cook a big Thanksgiving meal. What type of display w






7. A visual merchandising specialist is creating a display for a new walking shoe. The shoe store owner wants to emphasize the comfort and freedom of movement the shoes give the wearer. To created this effect - the visual merchandising specialist should






8. Richard bought bath towels for his new apartment. The original price for the towels was $21.95 each - but they had been marked down by 33 percent. What was the total cost to Richard - excluding tax - for four towels.






9. How can you - as a salesperson - best avoid disagreements with a customer about the amount of money the customer gave you as payment?






10. As the chief financial officer of NewVillage Bookstores - Incorporated - Buffy monitors the company's financial status. She also meets with other company officers to decide the direction the company will take to meet customer needs and increase profi






11. Richard bought bath towels for his new apartment. The original price for the towels was $21.95 each - but they had been marked down by 33 percent. What was the total cost to Richard - excluding tax - for four towels.






12. A visual merchandising specialist is creating a display for a new walking shoe. The shoe store owner wants to emphasize the comfort and freedom of movement the shoes give the wearer. To created this effect - the visual merchandising specialist should






13. What is the easiest and most effective method of suggestion selling?






14. On what figure are all other sales projection figures in a merchandise plan based?






15. What type of transportation is convenient and helps reduce both packaging and inventory costs?






16. In which step of the sale should you learn what the retail customer is looking for in a good or service?






17. What is electronic data interchange used for?






18. A company's commitment to maintaining a good health and benefits package for its workers will directly affect its






19. Frank owns a gardening service. Every few months - he leaves flyers detailing his services on the doorsteps of houses in local neighborhoods. What method is Frank using to find new customers?






20. What is the most likely distribution channel for manufacturer of laundry products - candy - and flowers desined for consumers use?






21. According to Marketing Essentials - how does a customer feel when you ask several questions in a row?






22. Petite Boutique buys its blouses from Too Sweet blouse manufacturers. Too Sweet offers a 12 percent discounts on orders of $3000 or more. Petite Boutique ordered $4 -200 worth of merchandise and insistred on terms of 4/10 net 30. If the store takes a






23. Faro illustrated children's books for a large publishing house. Her illustrations were original and charming - but very different from the types of drawings the company preferred. Eventually - Faro left the company for a job with another publishing f






24. A salesperson says to a customer - 'I've has many customers express the same concern you've just stated.' What step of the basic strategy for handling objections does the preceding comment exemplify?






25. River Tam owns and operate River Tam's Textiles Which manufactures fabric used by furniture makers for covering sofas and chairs. River Tam's business is too small to afford its own sales force. What is the distribution channel that River Tam would m






26. Ordering staple goods from a familiar vendor is what type of purchasing situation?






27. The Frisinas take a vacation every spring. Working with a travel agent to gather info. about possible destinations - they have planned and taken trips to resort locations throughout the U.S. What type 0f decision making will the Frisinas use to selec






28. What is the law which prohibits companies from engaging in price fixing?






29. What is the easiest and most effective method of suggestion selling?






30. During what stage of selling should you educate a customer about the special care or special instructions an item requires?






31. What is the least expensive means of product transportation?






32. In business-to-business selling - What is the key factor in determining the kinds of preapproach activities a salesperson should do?

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33. When used in headlines - what words attract most readers' attention?






34. What is the most temporary of the psychological pricing techniques?






35. On what figure are all other sales projection figures in a merchandise plan based?






36. Anna sells upscale casual wear at Northeastern Adventures. Just before she writes up a customer's order - Anna shows the customer the store's newest merchandise - particularly those items that coordinate with the customer's purchases. What method is






37. The business often has the least control over which type of promotion?






38. In what product lifecycle state is a product in when a product in when a product's marketers are looking for new market segments?






39. According to Marketing Essentials - how does a customer feel when you ask several questions in a row?






40. What is a typical cash register arrangement?






41. In ads - What are line of force?






42. What should you do when a customer interrupts you with a question while you are making change?






43. How does most price planning begin?






44. What is the first step in the procedure for determining an item's retail price when we know the item's cost and the customary markup on retail?






45. What is the transportation system with the best safety record?






46. What is the purpose of an illustration in an ad?






47. What should the salesperson do when a customer is having difficulty making a buying decision?






48. Who are those who assign work duties and supervise employees?






49. Dana needed to stock up on office supplies. She bought three packages of multi-colored file folders at $4.25 per package - six boses of felt-tip markers at $3.68 per box - and two staplers at $6.19 apiece. Assuming a tax rate of 6 percent - What was






50. In what product lifecycle state is a product in when a product in when a product's marketers are looking for new market segments?