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Marketing Skills Exam

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What is the difference between recorded sales and inventory based on a physical count?






2. In ads - What are line of force?






3. Something's Cooking sells a variety of cooking and serving utensils. Each November the promotion staff creates an elaborate display of all he utensils and cooking pans a cook could possibly need to cook a big Thanksgiving meal. What type of display w






4. When are the customers' needs usually determined in a business-to-business sales situation?






5. What is the transportation system with the best safety record?






6. What do many store use to mark the price on a dress or suit?






7. What do many store use to mark the price on a dress or suit?






8. What is the law which prohibits companies from engaging in price fixing?






9. During what stage of selling should you educate a customer about the special care or special instructions an item requires?






10. Jayne works in the mens clothing department of a large department store. Yesterday - he noticed a customer inspecting an elegant suit. Approaching the customer - Jayne said - 'Good morning - Mr. Phelps. May I put that suit in a dressing room for you?






11. How can you - as a salesperson - best avoid disagreements with a customer about the amount of money the customer gave you as payment?






12. In what product lifecycle state is a product in when a product in when a product's marketers are looking for new market segments?






13. What is the checking method that is susceptible to errors if receivers do not physically count the total number of items in shipment?






14. Businesses that advertise in newspapers can target their ads to people wit particular interests or to those living in a particular region. Why can businesses do this targeting?






15. A stationary and gift store has a sale on July 5th of all small American flags and of red - white - and blue paper goods. Customers are given 50 percent off the price of the goods. What is this an example of?






16. Richard bought bath towels for his new apartment. The original price for the towels was $21.95 each - but they had been marked down by 33 percent. What was the total cost to Richard - excluding tax - for four towels.






17. What is loss-leader pricing a part of?






18. What should you do when a customer interrupts you with a question while you are making change?






19. According to the text - What is one of the most important consideration in direct mail advertising?






20. What is the name f a legal contract between a buyer and a supplier that lists the characteristics - price - and shipping instructions of the items the supplier will provide?






21. Something's Cooking sells a variety of cooking and serving utensils. Each November the promotion staff creates an elaborate display of all he utensils and cooking pans a cook could possibly need to cook a big Thanksgiving meal. What type of display w






22. Anna sells upscale casual wear at Northeastern Adventures. Just before she writes up a customer's order - Anna shows the customer the store's newest merchandise - particularly those items that coordinate with the customer's purchases. What method is






23. What is the one visual merchandising element that influences customer behavior more directly than any other?

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24. Price x Quantity Sold = what?






25. A music store's display of compact discs by a popular country-western singer was unsuccessful. Huge posters of the singer completely overshadowed the CDs. Once the display was removed - sales of the CDs improved. What is the artistic element that mos






26. A print ad includes a photo of a woman dressed in pre-Revolutionary War attire and cooking over an open-air fire. The woman is clearly an employee of Williamsburg - the Virginia town in which daily life in 18th century America is re-enacted. The ad's






27. What is electronic data interchange used for?






28. The business often has the least control over which type of promotion?






29. River Tam owns and operate River Tam's Textiles Which manufactures fabric used by furniture makers for covering sofas and chairs. River Tam's business is too small to afford its own sales force. What is the distribution channel that River Tam would m






30. A visual merchandising specialist is creating a display for a new walking shoe. The shoe store owner wants to emphasize the comfort and freedom of movement the shoes give the wearer. To created this effect - the visual merchandising specialist should






31. Score Sporting Goods store always has a display with mannequins engaged in season-appropriate sports. The store uses many props to make customers feel as if they could almost join the fun going on in the displays. How would you describe the settings






32. Brigette works for Rising Bakery Company. She manages the bakery's inventory at 25 supermarkets by refilling stock and maintaining the stores' Rising Bakery displays. What is Brigette?






33. What is the least expensive means of product transportation?






34. A company's commitment to maintaining a good health and benefits package for its workers will directly affect its






35. Anna sells upscale casual wear at Northeastern Adventures. Just before she writes up a customer's order - Anna shows the customer the store's newest merchandise - particularly those items that coordinate with the customer's purchases. What method is






36. What is the easiest and most effective method of suggestion selling?






37. The owner of Furry Friends pet store holds weekly informal meetings to keep employees aware of new products in the store. How are the pet shop employees getting product information?






38. lettuce farmer in California sends a carload of produce east to Ohio on Monday night. On Tuesday morning - the farmer finds a buyer for the lettuce in Albuquerque - New Mexico. What railroad service can be use to arrange for the lettuce to go to New






39. What is electronic data interchange used for?






40. When used in headlines - what words attract most readers' attention?






41. What type of transportation accounts for the smallest percentage of total ton-miles of freight shipped?






42. What type of transportation accounts for the smallest percentage of total ton-miles of freight shipped?






43. Which printed media is found in 98 percent of American homes?






44. Ordering staple goods from a familiar vendor is what type of purchasing situation?






45. Sometimes a home owner who wishes to sell his or her house will but a home warranty. This means that the buyer of the house will not have to pay for particular house repairs that become necessary during the first year after the house is sold. In this






46. Richard bought bath towels for his new apartment. The original price for the towels was $21.95 each - but they had been marked down by 33 percent. What was the total cost to Richard - excluding tax - for four towels.






47. A stationary and gift store has a sale on July 5th of all small American flags and of red - white - and blue paper goods. Customers are given 50 percent off the price of the goods. What is this an example of?






48. Materials requirement planning is part of what overall business activity?






49. How can you - as a salesperson - best avoid disagreements with a customer about the amount of money the customer gave you as payment?






50. Jayne works in the mens clothing department of a large department store. Yesterday - he noticed a customer inspecting an elegant suit. Approaching the customer - Jayne said - 'Good morning - Mr. Phelps. May I put that suit in a dressing room for you?







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