Test your basic knowledge |

Marketing Skills Exam

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Richard bought bath towels for his new apartment. The original price for the towels was $21.95 each - but they had been marked down by 33 percent. What was the total cost to Richard - excluding tax - for four towels.






2. As the chief financial officer of NewVillage Bookstores - Incorporated - Buffy monitors the company's financial status. She also meets with other company officers to decide the direction the company will take to meet customer needs and increase profi






3. In an advertising agency - some people study demographic data in order to determine the type of message that will appeal to a particular market segment. In what department do such agency employees usually work?






4. What is the one visual merchandising element that influences customer behavior more directly than any other?


5. A customer in a computer store tells the salesperson - 'I cant buy this software program. I dont understand the directions.' The salesperson's reply is - 'Let's read over the directions together. What is the first direction you find confusing?' What






6. What should you do when a customer interrupts you with a question while you are making change?






7. Frank owns a gardening service. Every few months - he leaves flyers detailing his services on the doorsteps of houses in local neighborhoods. What method is Frank using to find new customers?






8. Businesses that advertise in newspapers can target their ads to people wit particular interests or to those living in a particular region. Why can businesses do this targeting?






9. The business often has the least control over which type of promotion?






10. According to the text - What is one of the most important consideration in direct mail advertising?






11. Ordering staple goods from a familiar vendor is what type of purchasing situation?






12. What is the checking method that is susceptible to errors if receivers do not physically count the total number of items in shipment?






13. A stationary and gift store has a sale on July 5th of all small American flags and of red - white - and blue paper goods. Customers are given 50 percent off the price of the goods. What is this an example of?






14. What industry was adversely affected by price wars?






15. In which step of the sale should you learn what the retail customer is looking for in a good or service?






16. On what figure are all other sales projection figures in a merchandise plan based?






17. According to Marketing Essentials - how does a customer feel when you ask several questions in a row?






18. During a presentation - What is the maximum number of items a salesperson should show a customer at one time?






19. How can you - as a salesperson - best avoid disagreements with a customer about the amount of money the customer gave you as payment?






20. The business often has the least control over which type of promotion?






21. Materials requirement planning is part of what overall business activity?






22. In which type of print medium is an advertisement's life the shortest?






23. A mortgage broker arranges for a lending institution (such as a bank or savings and loan association) to provide a mortgage for a consumer of business. In this case - What is the channel for distribution of services?






24. What is the transportation system with the best safety record?






25. What is the difference between recorded sales and inventory based on a physical count?






26. Claire check merchandise shipments for a large electronics store. Recently - a shipment containing a variety of computer monitors and disk drivers arrived at the store later than expected and without an invoice. The salespeople needed the merchandise






27. A tape recorder that cost Plugged In electronics store $18 and that originally sold for $42 is marked down 25 percent. What is the maintained markup in dollars for the recorder?






28. A stationary and gift store has a sale on July 5th of all small American flags and of red - white - and blue paper goods. Customers are given 50 percent off the price of the goods. What is this an example of?






29. When used in headlines - what words attract most readers' attention?






30. What is the source of direction for the company in horizontally organized companies






31. Score Sporting Goods store always has a display with mannequins engaged in season-appropriate sports. The store uses many props to make customers feel as if they could almost join the fun going on in the displays. How would you describe the settings






32. A visual merchandising specialist is creating a display for a new walking shoe. The shoe store owner wants to emphasize the comfort and freedom of movement the shoes give the wearer. To created this effect - the visual merchandising specialist should






33. What is a special price discount that is given as an incentive to wholesalers and retailers?






34. How can you - as a salesperson - best avoid disagreements with a customer about the amount of money the customer gave you as payment?






35. What does the law of diminishing marginal utility state?






36. Determine the maintained markup percentage for a refrigerator that costs an retailer $365 to stock and that sells for $690; the store wants to mark down the refrigerator 30 percent.






37. What is one characteristic of advertising?






38. Richard bought bath towels for his new apartment. The original price for the towels was $21.95 each - but they had been marked down by 33 percent. What was the total cost to Richard - excluding tax - for four towels.






39. When are the customers' needs usually determined in a business-to-business sales situation?






40. A print ad includes a photo of a woman dressed in pre-Revolutionary War attire and cooking over an open-air fire. The woman is clearly an employee of Williamsburg - the Virginia town in which daily life in 18th century America is re-enacted. The ad's






41. What is the first step in the procedure for determining an item's retail price when we know the item's cost and the customary markup on retail?






42. A company's commitment to maintaining a good health and benefits package for its workers will directly affect its






43. What is the transportation system with the best safety record?






44. The Frisinas take a vacation every spring. Working with a travel agent to gather info. about possible destinations - they have planned and taken trips to resort locations throughout the U.S. What type 0f decision making will the Frisinas use to selec






45. What is the source of direction for the company in horizontally organized companies






46. What is the purpose of an illustration in an ad?






47. 'My spouse and I would love to take this trip to Hawaii that you've described - but we have to repaint our house and we really should replace out refrigerator.' What us such an objection based on?






48. In what product lifecycle state is a product in when a product in when a product's marketers are looking for new market segments?






49. The Natural Place is a gift store selling items that focus on the environment and ecological concerns. Chris coordinates all of the physical elements in The Natural Place so that the store projects the right image to its customers. What is Chris dire






50. In an advertising agency - some people study demographic data in order to determine the type of message that will appeal to a particular market segment. In what department do such agency employees usually work?