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Test your basic knowledge |
Marketing Skills Exam
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Price x Quantity Sold = what?
Cost and expense analysis
Sales revenue
Now - free - new
UPC code
2. Which printed media is found in 98 percent of American homes?
$790.50
Indirect
Directory
During the preapproach
3. A tape recorder that cost Plugged In electronics store $18 and that originally sold for $42 is marked down 25 percent. What is the maintained markup in dollars for the recorder?
$13.50
Beds and dressers to hotel managers
$58.83
Supervisors
4. What is the most temporary of the psychological pricing techniques?
Promotional
Curved
$58.83
Cold canvassing
5. Ordering staple goods from a familiar vendor is what type of purchasing situation?
Related merchandise dislpay
Straight-rebury
Question
Sales promotion
6. A mortgage broker arranges for a lending institution (such as a bank or savings and loan association) to provide a mortgage for a consumer of business. In this case - What is the channel for distribution of services?
2
Illustration sight lines lead the reader to the copy
Seasonal discount
Indirect
7. The Frisinas take a vacation every spring. Working with a travel agent to gather info. about possible destinations - they have planned and taken trips to resort locations throughout the U.S. What type 0f decision making will the Frisinas use to selec
Limited
Directory
Ignore the interruption
The accuracy of the mailing list
8. As Inara opened a new box of tissue - she noticed a card inside listing prizes she could win if she wrote her name and address on a pice of paper and mailed it to the tissue manufacturer - who would pull 10000 names of winners out of an enormous coll
Greeting approach
Incentives
Greeting approach
Loyalty
9. The Frisinas take a vacation every spring. Working with a travel agent to gather info. about possible destinations - they have planned and taken trips to resort locations throughout the U.S. What type 0f decision making will the Frisinas use to selec
$13.50
To transact purchase orders between businesses
Realistic
Limited
10. What should the salesperson do when a customer is having difficulty making a buying decision?
Rack jobber
Promotional
Stop showing additional merchandise
Encourage the customer to make a purchase
11. A customer in a computer store tells the salesperson - 'I cant buy this software program. I dont understand the directions.' The salesperson's reply is - 'Let's read over the directions together. What is the first direction you find confusing?' What
Shake hands firmly and bow
Question
Direct check
To transact purchase orders between businesses
12. The sales close that should be used infrequently because it can be viewed by the customer as a pressure tactic is the...
Integrated
Standing room only close
Employee relations
Sales promotion
13. Who are those who assign work duties and supervise employees?
Planned sales
Standing room only close
Supervisors
Air
14. What industry was adversely affected by price wars?
Maturity
Incentives
Sherman Antitrust Act
The home scanner industry
15. Dana needed to stock up on office supplies. She bought three packages of multi-colored file folders at $4.25 per package - six boses of felt-tip markers at $3.68 per box - and two staplers at $6.19 apiece. Assuming a tax rate of 6 percent - What was
Manufacturer hires agent who represents him or her in selling to industrial user
Ignore the interruption
$50.04
Integrated
16. What is the contract term 3/10 net 30 extra 60 an example of?
It always identifies the name of the business of individual that paid for it
Discount pricing
The accuracy of the mailing list
Familiar saying with a twist
17. During what stage of selling should you educate a customer about the special care or special instructions an item requires?
Standing room only close
Newspapers circulation is documented and verifiable
Related merchandise dislpay
Departure
18. According to Marketing Essentials - how does a customer feel when you ask several questions in a row?
Cross-examined
Production planning
$790.50
Research service
19. Frank owns a gardening service. Every few months - he leaves flyers detailing his services on the doorsteps of houses in local neighborhoods. What method is Frank using to find new customers?
Cold canvassing
Directory
Beds and dressers to hotel managers
$790.50
20. What is the law which prohibits companies from engaging in price fixing?
To transact purchase orders between businesses
Sherman Antitrust Act
During the preapproach
The customers
21. Brigette works for Rising Bakery Company. She manages the bakery's inventory at 25 supermarkets by refilling stock and maintaining the stores' Rising Bakery displays. What is Brigette?
The salesperson's prior relationship with the customer
Employee relations
$790.50
Rack jobber
22. Employee morale is very low at the I Was Frames art supplies company. Employees are unhappy because vacant management positions are always filled by people from outside the company. Turnover at the production and supervisory levels is high. What do e
Blind check method
Buying allowance
Loyalty
Air
23. Something's Cooking sells a variety of cooking and serving utensils. Each November the promotion staff creates an elaborate display of all he utensils and cooking pans a cook could possibly need to cook a big Thanksgiving meal. What type of display w
Production planning
Planned sales
Related merchandise dislpay
Manufacturer hires agent who represents him or her in selling to industrial user
24. Sometimes a home owner who wishes to sell his or her house will but a home warranty. This means that the buyer of the house will not have to pay for particular house repairs that become necessary during the first year after the house is sold. In this
Buying allowance
Extended product feature
Promotional
To transact purchase orders between businesses
25. The business often has the least control over which type of promotion?
Publicity
The salesperson's prior relationship with the customer
Curved
Purchase order
26. What is the difference between recorded sales and inventory based on a physical count?
Consumers will buy only a limited amount of a product no matter how low its price
Realistic
Stock shortage
Standing room only close
27. What is a typical cash register arrangement?
Coins in front - bills in back - $2 bills places under $1 bills
Ignore the interruption
Top Management
Buying allowance
28. 'My spouse and I would love to take this trip to Hawaii that you've described - but we have to repaint our house and we really should replace out refrigerator.' What us such an objection based on?
Familiar saying with a twist
Employee relations
Need
Discount pricing
29. What is electronic data interchange used for?
Psychological pricing
$58.83
To transact purchase orders between businesses
Integrated
30. What type of transportation accounts for the smallest percentage of total ton-miles of freight shipped?
Straight-rebury
The customers
Air
Stop showing additional merchandise
31. The business often has the least control over which type of promotion?
Related merchandise dislpay
$13.50
Manufacturer to wholesaler to retailer to consumer
Publicity
32. Richard bought bath towels for his new apartment. The original price for the towels was $21.95 each - but they had been marked down by 33 percent. What was the total cost to Richard - excluding tax - for four towels.
$58.83
24 percent
Proportion
Promotional
33. What is the checking method that is susceptible to errors if receivers do not physically count the total number of items in shipment?
Stop showing additional merchandise
Extended product feature
Direct check
Research service
34. Claire check merchandise shipments for a large electronics store. Recently - a shipment containing a variety of computer monitors and disk drivers arrived at the store later than expected and without an invoice. The salespeople needed the merchandise
Loyalty
Limited
Stop showing additional merchandise
Blind check method
35. What is a special price discount that is given as an incentive to wholesalers and retailers?
Three
Illustration sight lines lead the reader to the copy
Buying allowance
Straight-rebury
36. Anna sells upscale casual wear at Northeastern Adventures. Just before she writes up a customer's order - Anna shows the customer the store's newest merchandise - particularly those items that coordinate with the customer's purchases. What method is
Familiar saying with a twist
Offering related merchandise
Cost and expense analysis
To transact purchase orders between businesses
37. In an advertising agency - some people study demographic data in order to determine the type of message that will appeal to a particular market segment. In what department do such agency employees usually work?
Research service
Indirect
The width of the store's aisles
Newspapers circulation is documented and verifiable
38. River Tam owns and operate River Tam's Textiles Which manufactures fabric used by furniture makers for covering sofas and chairs. River Tam's business is too small to afford its own sales force. What is the distribution channel that River Tam would m
Proportion
Loyalty
Manufacturer hires agent who represents him or her in selling to industrial user
Trucking
39. According to the text - What is one of the most important consideration in direct mail advertising?
Newspapers circulation is documented and verifiable
Psychological pricing
The accuracy of the mailing list
Purchase order
40. During a presentation - What is the maximum number of items a salesperson should show a customer at one time?
Three
Indirect
UPC code
Pipeline
41. Faro illustrated children's books for a large publishing house. Her illustrations were original and charming - but very different from the types of drawings the company preferred. Eventually - Faro left the company for a job with another publishing f
Proportion
$13.50
Creativity
Ignore the interruption
42. How does most price planning begin?
Cost and expense analysis
To transact purchase orders between businesses
During the preapproach
Blind check method
43. As Inara opened a new box of tissue - she noticed a card inside listing prizes she could win if she wrote her name and address on a pice of paper and mailed it to the tissue manufacturer - who would pull 10000 names of winners out of an enormous coll
Incentives
During the preapproach
$50.04
Three
44. What is the first step in the procedure for determining an item's retail price when we know the item's cost and the customary markup on retail?
Determine what percentage of the retail price is equal to cost
$790.50
Greeting approach
Sales promotion
45. A salesperson says to a customer - 'I've has many customers express the same concern you've just stated.' What step of the basic strategy for handling objections does the preceding comment exemplify?
Cost and expense analysis
Acknowledge
Supervisors
Illustration sight lines lead the reader to the copy
46. How does most price planning begin?
Cost and expense analysis
$50.04
Now - free - new
Newspaper
47. Richard bought bath towels for his new apartment. The original price for the towels was $21.95 each - but they had been marked down by 33 percent. What was the total cost to Richard - excluding tax - for four towels.
Buying allowance
$58.83
Maturity
Cold canvassing
48. In which type of print medium is an advertisement's life the shortest?
Seasonal discount
It always identifies the name of the business of individual that paid for it
Newspaper
Indirect
49. What does the law of diminishing marginal utility state?
Consumers will buy only a limited amount of a product no matter how low its price
Supervisors
Air
Creativity
50. A tape recorder that cost Plugged In electronics store $18 and that originally sold for $42 is marked down 25 percent. What is the maintained markup in dollars for the recorder?
Offering related merchandise
Employee relations
$13.50
Now - free - new