Test your basic knowledge |

Marketing Skills Exam

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. lettuce farmer in California sends a carload of produce east to Ohio on Monday night. On Tuesday morning - the farmer finds a buyer for the lettuce in Albuquerque - New Mexico. What railroad service can be use to arrange for the lettuce to go to New






2. What is the most likely distribution channel for manufacturer of laundry products - candy - and flowers desined for consumers use?






3. What industry was adversely affected by price wars?






4. Who are those who assign work duties and supervise employees?






5. What type of transportation accounts for the smallest percentage of total ton-miles of freight shipped?






6. River Tam owns and operate River Tam's Textiles Which manufactures fabric used by furniture makers for covering sofas and chairs. River Tam's business is too small to afford its own sales force. What is the distribution channel that River Tam would m






7. In which step of the sale should you learn what the retail customer is looking for in a good or service?






8. What is the purpose of an illustration in an ad?






9. What type of transportation accounts for the smallest percentage of total ton-miles of freight shipped?






10. A music store's display of compact discs by a popular country-western singer was unsuccessful. Huge posters of the singer completely overshadowed the CDs. Once the display was removed - sales of the CDs improved. What is the artistic element that mos






11. What is a typical cash register arrangement?






12. Something's Cooking sells a variety of cooking and serving utensils. Each November the promotion staff creates an elaborate display of all he utensils and cooking pans a cook could possibly need to cook a big Thanksgiving meal. What type of display w






13. Which printed media is found in 98 percent of American homes?






14. How should a salesperson greet a customer in Japan?






15. What is one characteristic of advertising?






16. A mortgage broker arranges for a lending institution (such as a bank or savings and loan association) to provide a mortgage for a consumer of business. In this case - What is the channel for distribution of services?






17. What do many store use to mark the price on a dress or suit?






18. Petite Boutique buys its blouses from Too Sweet blouse manufacturers. Too Sweet offers a 12 percent discounts on orders of $3000 or more. Petite Boutique ordered $4 -200 worth of merchandise and insistred on terms of 4/10 net 30. If the store takes a






19. Something's Cooking sells a variety of cooking and serving utensils. Each November the promotion staff creates an elaborate display of all he utensils and cooking pans a cook could possibly need to cook a big Thanksgiving meal. What type of display w






20. Faro illustrated children's books for a large publishing house. Her illustrations were original and charming - but very different from the types of drawings the company preferred. Eventually - Faro left the company for a job with another publishing f






21. A company's commitment to maintaining a good health and benefits package for its workers will directly affect its






22. When are the customers' needs usually determined in a business-to-business sales situation?






23. What is a special price discount that is given as an incentive to wholesalers and retailers?






24. The sales close that should be used infrequently because it can be viewed by the customer as a pressure tactic is the...






25. Materials requirement planning is part of what overall business activity?






26. Businesses that advertise in newspapers can target their ads to people wit particular interests or to those living in a particular region. Why can businesses do this targeting?






27. During what stage of selling should you educate a customer about the special care or special instructions an item requires?






28. In which situation is using the latest jargon acceptable?






29. A visual merchandising specialist is creating a display for a new walking shoe. The shoe store owner wants to emphasize the comfort and freedom of movement the shoes give the wearer. To created this effect - the visual merchandising specialist should






30. What is the source of direction for the company in horizontally organized companies






31. Determine the maintained markup percentage for a refrigerator that costs an retailer $365 to stock and that sells for $690; the store wants to mark down the refrigerator 30 percent.






32. Price x Quantity Sold = what?






33. In what product lifecycle state is a product in when a product in when a product's marketers are looking for new market segments?






34. Determine the maintained markup percentage for a refrigerator that costs an retailer $365 to stock and that sells for $690; the store wants to mark down the refrigerator 30 percent.






35. Which printed media is found in 98 percent of American homes?






36. What is electronic data interchange used for?






37. What should the salesperson do when a customer is having difficulty making a buying decision?






38. In which type of print medium is an advertisement's life the shortest?






39. What does the law of diminishing marginal utility state?






40. Who are those who assign work duties and supervise employees?






41. During a presentation - What is the maximum number of items a salesperson should show a customer at one time?






42. As Inara opened a new box of tissue - she noticed a card inside listing prizes she could win if she wrote her name and address on a pice of paper and mailed it to the tissue manufacturer - who would pull 10000 names of winners out of an enormous coll






43. What does the law of diminishing marginal utility state?






44. Sometimes a home owner who wishes to sell his or her house will but a home warranty. This means that the buyer of the house will not have to pay for particular house repairs that become necessary during the first year after the house is sold. In this






45. lettuce farmer in California sends a carload of produce east to Ohio on Monday night. On Tuesday morning - the farmer finds a buyer for the lettuce in Albuquerque - New Mexico. What railroad service can be use to arrange for the lettuce to go to New






46. In an advertising agency - some people study demographic data in order to determine the type of message that will appeal to a particular market segment. In what department do such agency employees usually work?






47. Employee morale is very low at the I Was Frames art supplies company. Employees are unhappy because vacant management positions are always filled by people from outside the company. Turnover at the production and supervisory levels is high. What do e






48. Brigette works for Rising Bakery Company. She manages the bakery's inventory at 25 supermarkets by refilling stock and maintaining the stores' Rising Bakery displays. What is Brigette?






49. 'My spouse and I would love to take this trip to Hawaii that you've described - but we have to repaint our house and we really should replace out refrigerator.' What us such an objection based on?






50. What is one characteristic of advertising?