Test your basic knowledge |

Marketing Skills Exam

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. According to the text - What is one of the most important consideration in direct mail advertising?






2. Determine the maintained markup percentage for a refrigerator that costs an retailer $365 to stock and that sells for $690; the store wants to mark down the refrigerator 30 percent.






3. In which situation is using the latest jargon acceptable?






4. In which step of the sale should you learn what the retail customer is looking for in a good or service?






5. The Natural Place is a gift store selling items that focus on the environment and ecological concerns. Chris coordinates all of the physical elements in The Natural Place so that the store projects the right image to its customers. What is Chris dire






6. Which printed media is found in 98 percent of American homes?






7. Faro illustrated children's books for a large publishing house. Her illustrations were original and charming - but very different from the types of drawings the company preferred. Eventually - Faro left the company for a job with another publishing f






8. What type of transportation accounts for the smallest percentage of total ton-miles of freight shipped?






9. As Inara opened a new box of tissue - she noticed a card inside listing prizes she could win if she wrote her name and address on a pice of paper and mailed it to the tissue manufacturer - who would pull 10000 names of winners out of an enormous coll






10. What is the easiest and most effective method of suggestion selling?






11. Which printed media is found in 98 percent of American homes?






12. What is the checking method that is susceptible to errors if receivers do not physically count the total number of items in shipment?






13. How does most price planning begin?






14. Ordering staple goods from a familiar vendor is what type of purchasing situation?






15. When used in headlines - what words attract most readers' attention?






16. When used in headlines - what words attract most readers' attention?






17. How can you - as a salesperson - best avoid disagreements with a customer about the amount of money the customer gave you as payment?






18. Dana needed to stock up on office supplies. She bought three packages of multi-colored file folders at $4.25 per package - six boses of felt-tip markers at $3.68 per box - and two staplers at $6.19 apiece. Assuming a tax rate of 6 percent - What was






19. The Natural Place is a gift store selling items that focus on the environment and ecological concerns. Chris coordinates all of the physical elements in The Natural Place so that the store projects the right image to its customers. What is Chris dire






20. In an advertising agency - some people study demographic data in order to determine the type of message that will appeal to a particular market segment. In what department do such agency employees usually work?






21. The sales close that should be used infrequently because it can be viewed by the customer as a pressure tactic is the...






22. Pet World wants to reduce its planned reductions by 7 percent from last year's figure of $850. Therefore - what would be Pet World's planned reduction amount for this year?






23. What does the law of diminishing marginal utility state?






24. What is loss-leader pricing a part of?






25. What is the checking method that is susceptible to errors if receivers do not physically count the total number of items in shipment?






26. Businesses that advertise in newspapers can target their ads to people wit particular interests or to those living in a particular region. Why can businesses do this targeting?






27. Score Sporting Goods store always has a display with mannequins engaged in season-appropriate sports. The store uses many props to make customers feel as if they could almost join the fun going on in the displays. How would you describe the settings






28. The owner of Furry Friends pet store holds weekly informal meetings to keep employees aware of new products in the store. How are the pet shop employees getting product information?






29. Frank owns a gardening service. Every few months - he leaves flyers detailing his services on the doorsteps of houses in local neighborhoods. What method is Frank using to find new customers?






30. What is the one visual merchandising element that influences customer behavior more directly than any other?

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31. In an advertising agency - some people study demographic data in order to determine the type of message that will appeal to a particular market segment. In what department do such agency employees usually work?






32. According to Marketing Essentials - how does a customer feel when you ask several questions in a row?






33. Price x Quantity Sold = what?






34. River Tam owns and operate River Tam's Textiles Which manufactures fabric used by furniture makers for covering sofas and chairs. River Tam's business is too small to afford its own sales force. What is the distribution channel that River Tam would m






35. The owner of Furry Friends pet store holds weekly informal meetings to keep employees aware of new products in the store. How are the pet shop employees getting product information?






36. In ads - What are line of force?






37. What is a special price discount that is given as an incentive to wholesalers and retailers?






38. What is the purpose of an illustration in an ad?






39. What is the most likely distribution channel for manufacturer of laundry products - candy - and flowers desined for consumers use?






40. Arabesque Danceware store had $67 -500 in sales during January and its BOM stock inventory was $135000. What was its stock-to-sales ratio?






41. Ordering staple goods from a familiar vendor is what type of purchasing situation?






42. When are the customers' needs usually determined in a business-to-business sales situation?






43. In business-to-business selling - What is the key factor in determining the kinds of preapproach activities a salesperson should do?

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44. A visual merchandising specialist is creating a display for a new walking shoe. The shoe store owner wants to emphasize the comfort and freedom of movement the shoes give the wearer. To created this effect - the visual merchandising specialist should






45. Materials requirement planning is part of what overall business activity?






46. A mortgage broker arranges for a lending institution (such as a bank or savings and loan association) to provide a mortgage for a consumer of business. In this case - What is the channel for distribution of services?






47. How can you - as a salesperson - best avoid disagreements with a customer about the amount of money the customer gave you as payment?






48. Richard bought bath towels for his new apartment. The original price for the towels was $21.95 each - but they had been marked down by 33 percent. What was the total cost to Richard - excluding tax - for four towels.






49. 'My spouse and I would love to take this trip to Hawaii that you've described - but we have to repaint our house and we really should replace out refrigerator.' What us such an objection based on?






50. A tape recorder that cost Plugged In electronics store $18 and that originally sold for $42 is marked down 25 percent. What is the maintained markup in dollars for the recorder?