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Test your basic knowledge |
Marketing Skills Exam
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Which printed media is found in 98 percent of American homes?
The home scanner industry
Directory
Realistic
Publicity
2. What is the law which prohibits companies from engaging in price fixing?
Sherman Antitrust Act
Ignore the interruption
Sales revenue
Acknowledge
3. What is the law which prohibits companies from engaging in price fixing?
Sherman Antitrust Act
Trucking
Departure
Determine what percentage of the retail price is equal to cost
4. What should you do when a customer interrupts you with a question while you are making change?
Pipeline
Sherman Antitrust Act
Ignore the interruption
Cold canvassing
5. What is the transportation system with the best safety record?
Determine what percentage of the retail price is equal to cost
24 percent
It always identifies the name of the business of individual that paid for it
Pipeline
6. Arabesque Danceware store had $67 -500 in sales during January and its BOM stock inventory was $135000. What was its stock-to-sales ratio?
Stop showing additional merchandise
2
Integrated
Publicity
7. Ordering staple goods from a familiar vendor is what type of purchasing situation?
Indirect
Straight-rebury
$50.04
To transact purchase orders between businesses
8. In business-to-business selling - What is the key factor in determining the kinds of preapproach activities a salesperson should do?
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9. What is the contract term 3/10 net 30 extra 60 an example of?
Purchase order
Discount pricing
During the preapproach
Water
10. What is the name f a legal contract between a buyer and a supplier that lists the characteristics - price - and shipping instructions of the items the supplier will provide?
Three
Purchase order
Seasonal discount
Production planning
11. The business often has the least control over which type of promotion?
Manufacturer to wholesaler to retailer to consumer
Publicity
$790.50
Incentives
12. According to Marketing Essentials - how does a customer feel when you ask several questions in a row?
Publicity
Blind check method
Cross-examined
Directory
13. A salesperson says to a customer - 'I've has many customers express the same concern you've just stated.' What step of the basic strategy for handling objections does the preceding comment exemplify?
Trucking
Rack jobber
Related merchandise dislpay
Acknowledge
14. Frank owns a gardening service. Every few months - he leaves flyers detailing his services on the doorsteps of houses in local neighborhoods. What method is Frank using to find new customers?
Three
Sales revenue
Cold canvassing
Directory
15. What is one characteristic of advertising?
Buying allowance
It always identifies the name of the business of individual that paid for it
Discount pricing
$13.50
16. A company's commitment to maintaining a good health and benefits package for its workers will directly affect its
Newspaper
Coins in front - bills in back - $2 bills places under $1 bills
Employee relations
Psychological pricing
17. What is the most likely distribution channel for manufacturer of laundry products - candy - and flowers desined for consumers use?
Manufacturer to wholesaler to retailer to consumer
Air
Publicity
Stop showing additional merchandise
18. What does the law of diminishing marginal utility state?
Need
Consumers will buy only a limited amount of a product no matter how low its price
Research service
Offering related merchandise
19. Price x Quantity Sold = what?
Production planning
Departure
Realistic
Sales revenue
20. During a presentation - What is the maximum number of items a salesperson should show a customer at one time?
Production planning
Encourage the customer to make a purchase
Buying allowance
Three
21. As Inara opened a new box of tissue - she noticed a card inside listing prizes she could win if she wrote her name and address on a pice of paper and mailed it to the tissue manufacturer - who would pull 10000 names of winners out of an enormous coll
The width of the store's aisles
The home scanner industry
Incentives
Discount pricing
22. What is the first step in the procedure for determining an item's retail price when we know the item's cost and the customary markup on retail?
$3 -548.16
Determine what percentage of the retail price is equal to cost
Limited
Supervisors
23. Petite Boutique buys its blouses from Too Sweet blouse manufacturers. Too Sweet offers a 12 percent discounts on orders of $3000 or more. Petite Boutique ordered $4 -200 worth of merchandise and insistred on terms of 4/10 net 30. If the store takes a
Blind check method
$3 -548.16
The accuracy of the mailing list
Seasonal discount
24. The Natural Place is a gift store selling items that focus on the environment and ecological concerns. Chris coordinates all of the physical elements in The Natural Place so that the store projects the right image to its customers. What is Chris dire
Shake hands firmly and bow
Offering related merchandise
Sales promotion
Determining needs
25. What is the source of direction for the company in horizontally organized companies
Coins in front - bills in back - $2 bills places under $1 bills
The customers
$13.50
Straight-rebury
26. According to the text - What is one of the most important consideration in direct mail advertising?
Manufacturer to wholesaler to retailer to consumer
The accuracy of the mailing list
Greeting approach
Offering related merchandise
27. What is loss-leader pricing a part of?
Psychological pricing
Rack jobber
Extended product feature
$3 -548.16
28. A tape recorder that cost Plugged In electronics store $18 and that originally sold for $42 is marked down 25 percent. What is the maintained markup in dollars for the recorder?
Manufacturer to wholesaler to retailer to consumer
Familiar saying with a twist
$13.50
24 percent
29. How can you - as a salesperson - best avoid disagreements with a customer about the amount of money the customer gave you as payment?
Now - free - new
Psychological pricing
The home scanner industry
By placing the money on the cash drawer ledge
30. A stationary and gift store has a sale on July 5th of all small American flags and of red - white - and blue paper goods. Customers are given 50 percent off the price of the goods. What is this an example of?
Seasonal discount
The accuracy of the mailing list
$13.50
Production planning
31. A mortgage broker arranges for a lending institution (such as a bank or savings and loan association) to provide a mortgage for a consumer of business. In this case - What is the channel for distribution of services?
Indirect
Publicity
Integrated
$13.50
32. Jayne works in the mens clothing department of a large department store. Yesterday - he noticed a customer inspecting an elegant suit. Approaching the customer - Jayne said - 'Good morning - Mr. Phelps. May I put that suit in a dressing room for you?
Sherman Antitrust Act
Greeting approach
Direct check
The home scanner industry
33. What type of transportation is convenient and helps reduce both packaging and inventory costs?
Manufacturer hires agent who represents him or her in selling to industrial user
Trucking
Sales promotion
Air
34. What is the difference between recorded sales and inventory based on a physical count?
Greeting approach
Directory
Determine what percentage of the retail price is equal to cost
Stock shortage
35. The sales close that should be used infrequently because it can be viewed by the customer as a pressure tactic is the...
Sherman Antitrust Act
Seasonal discount
Standing room only close
Air
36. What is loss-leader pricing a part of?
Psychological pricing
By placing the money on the cash drawer ledge
Now - free - new
$50.04
37. According to the text - What is one of the most important consideration in direct mail advertising?
Offering related merchandise
Planned sales
The accuracy of the mailing list
Determining needs
38. A music store's display of compact discs by a popular country-western singer was unsuccessful. Huge posters of the singer completely overshadowed the CDs. Once the display was removed - sales of the CDs improved. What is the artistic element that mos
Shake hands firmly and bow
24 percent
Proportion
$50.04
39. River Tam owns and operate River Tam's Textiles Which manufactures fabric used by furniture makers for covering sofas and chairs. River Tam's business is too small to afford its own sales force. What is the distribution channel that River Tam would m
Air
$3 -548.16
Manufacturer hires agent who represents him or her in selling to industrial user
Cross-examined
40. Something's Cooking sells a variety of cooking and serving utensils. Each November the promotion staff creates an elaborate display of all he utensils and cooking pans a cook could possibly need to cook a big Thanksgiving meal. What type of display w
$790.50
Stock shortage
Related merchandise dislpay
Stop showing additional merchandise
41. What is the easiest and most effective method of suggestion selling?
UPC code
Offering related merchandise
Formal training
$58.83
42. Score Sporting Goods store always has a display with mannequins engaged in season-appropriate sports. The store uses many props to make customers feel as if they could almost join the fun going on in the displays. How would you describe the settings
Limited
During the preapproach
Realistic
Sales revenue
43. What is one characteristic of advertising?
It always identifies the name of the business of individual that paid for it
Sherman Antitrust Act
Departure
Pipeline
44. A print ad includes a photo of a woman dressed in pre-Revolutionary War attire and cooking over an open-air fire. The woman is clearly an employee of Williamsburg - the Virginia town in which daily life in 18th century America is re-enacted. The ad's
Ignore the interruption
Sales promotion
Cross-examined
Familiar saying with a twist
45. As the chief financial officer of NewVillage Bookstores - Incorporated - Buffy monitors the company's financial status. She also meets with other company officers to decide the direction the company will take to meet customer needs and increase profi
Question
Familiar saying with a twist
Cost and expense analysis
Top Management
46. A salesperson says to a customer - 'I've has many customers express the same concern you've just stated.' What step of the basic strategy for handling objections does the preceding comment exemplify?
Diversion-in-transit
Sherman Antitrust Act
Familiar saying with a twist
Acknowledge
47. Something's Cooking sells a variety of cooking and serving utensils. Each November the promotion staff creates an elaborate display of all he utensils and cooking pans a cook could possibly need to cook a big Thanksgiving meal. What type of display w
Integrated
Related merchandise dislpay
Sales promotion
Seasonal discount
48. What is the most temporary of the psychological pricing techniques?
Ignore the interruption
Cost and expense analysis
Maturity
Promotional
49. The Natural Place is a gift store selling items that focus on the environment and ecological concerns. Chris coordinates all of the physical elements in The Natural Place so that the store projects the right image to its customers. What is Chris dire
Acknowledge
Limited
Top Management
Sales promotion
50. Pet World wants to reduce its planned reductions by 7 percent from last year's figure of $850. Therefore - what would be Pet World's planned reduction amount for this year?
Shake hands firmly and bow
$790.50
Blind check method
Departure
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