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Test your basic knowledge |
Marketing Skills Exam
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Who are those who assign work duties and supervise employees?
Determine what percentage of the retail price is equal to cost
Acknowledge
Straight-rebury
Supervisors
2. What is the name f a legal contract between a buyer and a supplier that lists the characteristics - price - and shipping instructions of the items the supplier will provide?
Air
Loyalty
Shake hands firmly and bow
Purchase order
3. What is the one visual merchandising element that influences customer behavior more directly than any other?
4. Determine the maintained markup percentage for a refrigerator that costs an retailer $365 to stock and that sells for $690; the store wants to mark down the refrigerator 30 percent.
24 percent
Sales promotion
Three
Rack jobber
5. The sales close that should be used infrequently because it can be viewed by the customer as a pressure tactic is the...
Sales revenue
Standing room only close
Water
Creativity
6. Which printed media is found in 98 percent of American homes?
Planned sales
Direct check
Manufacturer to wholesaler to retailer to consumer
Directory
7. A company's commitment to maintaining a good health and benefits package for its workers will directly affect its
Employee relations
Newspapers circulation is documented and verifiable
Need
Related merchandise dislpay
8. The sales close that should be used infrequently because it can be viewed by the customer as a pressure tactic is the...
Encourage the customer to make a purchase
It always identifies the name of the business of individual that paid for it
$13.50
Standing room only close
9. lettuce farmer in California sends a carload of produce east to Ohio on Monday night. On Tuesday morning - the farmer finds a buyer for the lettuce in Albuquerque - New Mexico. What railroad service can be use to arrange for the lettuce to go to New
Diversion-in-transit
Psychological pricing
Water
Related merchandise dislpay
10. What is the easiest and most effective method of suggestion selling?
Offering related merchandise
Newspaper
$50.04
Related merchandise dislpay
11. The Frisinas take a vacation every spring. Working with a travel agent to gather info. about possible destinations - they have planned and taken trips to resort locations throughout the U.S. What type 0f decision making will the Frisinas use to selec
$50.04
The accuracy of the mailing list
Limited
Integrated
12. In what product lifecycle state is a product in when a product in when a product's marketers are looking for new market segments?
Maturity
Straight-rebury
Offering related merchandise
Realistic
13. A salesperson says to a customer - 'I've has many customers express the same concern you've just stated.' What step of the basic strategy for handling objections does the preceding comment exemplify?
Trucking
The accuracy of the mailing list
During the preapproach
Acknowledge
14. What type of transportation is convenient and helps reduce both packaging and inventory costs?
Realistic
Acknowledge
UPC code
Trucking
15. Brigette works for Rising Bakery Company. She manages the bakery's inventory at 25 supermarkets by refilling stock and maintaining the stores' Rising Bakery displays. What is Brigette?
$13.50
Cross-examined
Rack jobber
Water
16. What is the source of direction for the company in horizontally organized companies
Integrated
The customers
Offering related merchandise
Newspaper
17. What is one characteristic of advertising?
Encourage the customer to make a purchase
It always identifies the name of the business of individual that paid for it
Standing room only close
2
18. What is the difference between recorded sales and inventory based on a physical count?
The salesperson's prior relationship with the customer
Determining needs
Stock shortage
Illustration sight lines lead the reader to the copy
19. In which situation is using the latest jargon acceptable?
Departure
Promotional
$13.50
Beds and dressers to hotel managers
20. The business often has the least control over which type of promotion?
Publicity
Promotional
$3 -548.16
Top Management
21. Price x Quantity Sold = what?
Psychological pricing
Determine what percentage of the retail price is equal to cost
Sales revenue
Integrated
22. How does most price planning begin?
$58.83
Stop showing additional merchandise
Cost and expense analysis
Stock shortage
23. In what product lifecycle state is a product in when a product in when a product's marketers are looking for new market segments?
Limited
Maturity
Standing room only close
Stock shortage
24. The owner of Furry Friends pet store holds weekly informal meetings to keep employees aware of new products in the store. How are the pet shop employees getting product information?
The salesperson's prior relationship with the customer
Buying allowance
Formal training
Direct check
25. What industry was adversely affected by price wars?
Encourage the customer to make a purchase
Indirect
The home scanner industry
Discount pricing
26. A print ad includes a photo of a woman dressed in pre-Revolutionary War attire and cooking over an open-air fire. The woman is clearly an employee of Williamsburg - the Virginia town in which daily life in 18th century America is re-enacted. The ad's
Straight-rebury
It always identifies the name of the business of individual that paid for it
2
Familiar saying with a twist
27. According to Marketing Essentials - how does a customer feel when you ask several questions in a row?
$790.50
$13.50
Blind check method
Cross-examined
28. A customer in a computer store tells the salesperson - 'I cant buy this software program. I dont understand the directions.' The salesperson's reply is - 'Let's read over the directions together. What is the first direction you find confusing?' What
Question
Newspapers circulation is documented and verifiable
Promotional
Manufacturer hires agent who represents him or her in selling to industrial user
29. A salesperson says to a customer - 'I've has many customers express the same concern you've just stated.' What step of the basic strategy for handling objections does the preceding comment exemplify?
Purchase order
Water
Acknowledge
Proportion
30. What does the law of diminishing marginal utility state?
Consumers will buy only a limited amount of a product no matter how low its price
Extended product feature
Top Management
Newspaper
31. What do many store use to mark the price on a dress or suit?
Diversion-in-transit
Departure
UPC code
Research service
32. What is the transportation system with the best safety record?
Pipeline
Encourage the customer to make a purchase
Direct check
Supervisors
33. Determine the maintained markup percentage for a refrigerator that costs an retailer $365 to stock and that sells for $690; the store wants to mark down the refrigerator 30 percent.
Realistic
Coins in front - bills in back - $2 bills places under $1 bills
24 percent
Offering related merchandise
34. What is loss-leader pricing a part of?
Diversion-in-transit
Rack jobber
Psychological pricing
UPC code
35. What do many store use to mark the price on a dress or suit?
Water
Creativity
UPC code
Cold canvassing
36. 'My spouse and I would love to take this trip to Hawaii that you've described - but we have to repaint our house and we really should replace out refrigerator.' What us such an objection based on?
Cold canvassing
Blind check method
Greeting approach
Need
37. What is the source of direction for the company in horizontally organized companies
Proportion
Familiar saying with a twist
The customers
Water
38. During a presentation - What is the maximum number of items a salesperson should show a customer at one time?
Three
2
$58.83
Determine what percentage of the retail price is equal to cost
39. Employee morale is very low at the I Was Frames art supplies company. Employees are unhappy because vacant management positions are always filled by people from outside the company. Turnover at the production and supervisory levels is high. What do e
Loyalty
$58.83
Diversion-in-transit
Creativity
40. A tape recorder that cost Plugged In electronics store $18 and that originally sold for $42 is marked down 25 percent. What is the maintained markup in dollars for the recorder?
Discount pricing
$13.50
Production planning
Familiar saying with a twist
41. As the chief financial officer of NewVillage Bookstores - Incorporated - Buffy monitors the company's financial status. She also meets with other company officers to decide the direction the company will take to meet customer needs and increase profi
Top Management
Psychological pricing
Cross-examined
Indirect
42. What is electronic data interchange used for?
Supervisors
The home scanner industry
To transact purchase orders between businesses
Rack jobber
43. A tape recorder that cost Plugged In electronics store $18 and that originally sold for $42 is marked down 25 percent. What is the maintained markup in dollars for the recorder?
Need
$13.50
Manufacturer hires agent who represents him or her in selling to industrial user
Psychological pricing
44. Brigette works for Rising Bakery Company. She manages the bakery's inventory at 25 supermarkets by refilling stock and maintaining the stores' Rising Bakery displays. What is Brigette?
The salesperson's prior relationship with the customer
Acknowledge
Formal training
Rack jobber
45. 'My spouse and I would love to take this trip to Hawaii that you've described - but we have to repaint our house and we really should replace out refrigerator.' What us such an objection based on?
24 percent
Question
Need
Newspapers circulation is documented and verifiable
46. The Baker and Roberti 29 Flavors ice cream company sells its ice cream and frozen yogurt only in its company-owned retail stores. What is this particular kind of distribution called?
Standing room only close
Determine what percentage of the retail price is equal to cost
Determining needs
Integrated
47. Claire check merchandise shipments for a large electronics store. Recently - a shipment containing a variety of computer monitors and disk drivers arrived at the store later than expected and without an invoice. The salespeople needed the merchandise
Question
Blind check method
Cost and expense analysis
Manufacturer hires agent who represents him or her in selling to industrial user
48. When used in headlines - what words attract most readers' attention?
$58.83
Now - free - new
Related merchandise dislpay
Newspaper
49. What does the law of diminishing marginal utility state?
Planned sales
$13.50
Consumers will buy only a limited amount of a product no matter how low its price
$3 -548.16
50. During a presentation - What is the maximum number of items a salesperson should show a customer at one time?
Need
Standing room only close
Three
$790.50