Test your basic knowledge |

Marketing Skills Exam

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What should the salesperson do when a customer is having difficulty making a buying decision?






2. The sales close that should be used infrequently because it can be viewed by the customer as a pressure tactic is the...






3. What is the easiest and most effective method of suggestion selling?






4. What type of transportation accounts for the smallest percentage of total ton-miles of freight shipped?






5. Claire check merchandise shipments for a large electronics store. Recently - a shipment containing a variety of computer monitors and disk drivers arrived at the store later than expected and without an invoice. The salespeople needed the merchandise






6. What is the purpose of an illustration in an ad?






7. The business often has the least control over which type of promotion?






8. Brigette works for Rising Bakery Company. She manages the bakery's inventory at 25 supermarkets by refilling stock and maintaining the stores' Rising Bakery displays. What is Brigette?






9. A company's commitment to maintaining a good health and benefits package for its workers will directly affect its






10. How should a salesperson greet a customer in Japan?






11. What is the easiest and most effective method of suggestion selling?






12. During a presentation - What is the maximum number of items a salesperson should show a customer at one time?






13. A tape recorder that cost Plugged In electronics store $18 and that originally sold for $42 is marked down 25 percent. What is the maintained markup in dollars for the recorder?






14. Score Sporting Goods store always has a display with mannequins engaged in season-appropriate sports. The store uses many props to make customers feel as if they could almost join the fun going on in the displays. How would you describe the settings






15. In business-to-business selling - What is the key factor in determining the kinds of preapproach activities a salesperson should do?


16. What should you do when a customer interrupts you with a question while you are making change?






17. What is the most likely distribution channel for manufacturer of laundry products - candy - and flowers desined for consumers use?






18. What is the law which prohibits companies from engaging in price fixing?






19. A print ad includes a photo of a woman dressed in pre-Revolutionary War attire and cooking over an open-air fire. The woman is clearly an employee of Williamsburg - the Virginia town in which daily life in 18th century America is re-enacted. The ad's






20. When are the customers' needs usually determined in a business-to-business sales situation?






21. A mortgage broker arranges for a lending institution (such as a bank or savings and loan association) to provide a mortgage for a consumer of business. In this case - What is the channel for distribution of services?






22. What is the difference between recorded sales and inventory based on a physical count?






23. The Frisinas take a vacation every spring. Working with a travel agent to gather info. about possible destinations - they have planned and taken trips to resort locations throughout the U.S. What type 0f decision making will the Frisinas use to selec






24. What is the first step in the procedure for determining an item's retail price when we know the item's cost and the customary markup on retail?






25. Something's Cooking sells a variety of cooking and serving utensils. Each November the promotion staff creates an elaborate display of all he utensils and cooking pans a cook could possibly need to cook a big Thanksgiving meal. What type of display w






26. Faro illustrated children's books for a large publishing house. Her illustrations were original and charming - but very different from the types of drawings the company preferred. Eventually - Faro left the company for a job with another publishing f






27. In ads - What are line of force?






28. What is the difference between recorded sales and inventory based on a physical count?






29. Score Sporting Goods store always has a display with mannequins engaged in season-appropriate sports. The store uses many props to make customers feel as if they could almost join the fun going on in the displays. How would you describe the settings






30. What is the checking method that is susceptible to errors if receivers do not physically count the total number of items in shipment?






31. The Baker and Roberti 29 Flavors ice cream company sells its ice cream and frozen yogurt only in its company-owned retail stores. What is this particular kind of distribution called?






32. The Natural Place is a gift store selling items that focus on the environment and ecological concerns. Chris coordinates all of the physical elements in The Natural Place so that the store projects the right image to its customers. What is Chris dire






33. lettuce farmer in California sends a carload of produce east to Ohio on Monday night. On Tuesday morning - the farmer finds a buyer for the lettuce in Albuquerque - New Mexico. What railroad service can be use to arrange for the lettuce to go to New






34. Jayne works in the mens clothing department of a large department store. Yesterday - he noticed a customer inspecting an elegant suit. Approaching the customer - Jayne said - 'Good morning - Mr. Phelps. May I put that suit in a dressing room for you?






35. Price x Quantity Sold = what?






36. Jayne works in the mens clothing department of a large department store. Yesterday - he noticed a customer inspecting an elegant suit. Approaching the customer - Jayne said - 'Good morning - Mr. Phelps. May I put that suit in a dressing room for you?






37. What is the first step in the procedure for determining an item's retail price when we know the item's cost and the customary markup on retail?






38. What is the one visual merchandising element that influences customer behavior more directly than any other?


39. Pet World wants to reduce its planned reductions by 7 percent from last year's figure of $850. Therefore - what would be Pet World's planned reduction amount for this year?






40. A visual merchandising specialist is creating a display for a new walking shoe. The shoe store owner wants to emphasize the comfort and freedom of movement the shoes give the wearer. To created this effect - the visual merchandising specialist should






41. Ordering staple goods from a familiar vendor is what type of purchasing situation?






42. As Inara opened a new box of tissue - she noticed a card inside listing prizes she could win if she wrote her name and address on a pice of paper and mailed it to the tissue manufacturer - who would pull 10000 names of winners out of an enormous coll






43. What is the contract term 3/10 net 30 extra 60 an example of?






44. Richard bought bath towels for his new apartment. The original price for the towels was $21.95 each - but they had been marked down by 33 percent. What was the total cost to Richard - excluding tax - for four towels.






45. On what figure are all other sales projection figures in a merchandise plan based?






46. What is loss-leader pricing a part of?






47. What is a typical cash register arrangement?






48. Price x Quantity Sold = what?






49. According to Marketing Essentials - how does a customer feel when you ask several questions in a row?






50. In which type of print medium is an advertisement's life the shortest?