Test your basic knowledge |

Marketing Skills Exam

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. In business-to-business selling - What is the key factor in determining the kinds of preapproach activities a salesperson should do?

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2. What should you do when a customer interrupts you with a question while you are making change?






3. The sales close that should be used infrequently because it can be viewed by the customer as a pressure tactic is the...






4. What is the one visual merchandising element that influences customer behavior more directly than any other?

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5. A visual merchandising specialist is creating a display for a new walking shoe. The shoe store owner wants to emphasize the comfort and freedom of movement the shoes give the wearer. To created this effect - the visual merchandising specialist should






6. What does the law of diminishing marginal utility state?






7. What is the most likely distribution channel for manufacturer of laundry products - candy - and flowers desined for consumers use?






8. Dana needed to stock up on office supplies. She bought three packages of multi-colored file folders at $4.25 per package - six boses of felt-tip markers at $3.68 per box - and two staplers at $6.19 apiece. Assuming a tax rate of 6 percent - What was






9. Price x Quantity Sold = what?






10. What is the source of direction for the company in horizontally organized companies






11. In business-to-business selling - What is the key factor in determining the kinds of preapproach activities a salesperson should do?

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12. Brigette works for Rising Bakery Company. She manages the bakery's inventory at 25 supermarkets by refilling stock and maintaining the stores' Rising Bakery displays. What is Brigette?






13. Richard bought bath towels for his new apartment. The original price for the towels was $21.95 each - but they had been marked down by 33 percent. What was the total cost to Richard - excluding tax - for four towels.






14. In which step of the sale should you learn what the retail customer is looking for in a good or service?






15. A salesperson says to a customer - 'I've has many customers express the same concern you've just stated.' What step of the basic strategy for handling objections does the preceding comment exemplify?






16. According to the text - What is one of the most important consideration in direct mail advertising?






17. How does most price planning begin?






18. On what figure are all other sales projection figures in a merchandise plan based?






19. Who are those who assign work duties and supervise employees?






20. What is the difference between recorded sales and inventory based on a physical count?






21. A company's commitment to maintaining a good health and benefits package for its workers will directly affect its






22. 'My spouse and I would love to take this trip to Hawaii that you've described - but we have to repaint our house and we really should replace out refrigerator.' What us such an objection based on?






23. A tape recorder that cost Plugged In electronics store $18 and that originally sold for $42 is marked down 25 percent. What is the maintained markup in dollars for the recorder?






24. A print ad includes a photo of a woman dressed in pre-Revolutionary War attire and cooking over an open-air fire. The woman is clearly an employee of Williamsburg - the Virginia town in which daily life in 18th century America is re-enacted. The ad's






25. Materials requirement planning is part of what overall business activity?






26. As Inara opened a new box of tissue - she noticed a card inside listing prizes she could win if she wrote her name and address on a pice of paper and mailed it to the tissue manufacturer - who would pull 10000 names of winners out of an enormous coll






27. During a presentation - What is the maximum number of items a salesperson should show a customer at one time?






28. When are the customers' needs usually determined in a business-to-business sales situation?






29. What is one characteristic of advertising?






30. What is the difference between recorded sales and inventory based on a physical count?






31. What should you do when a customer interrupts you with a question while you are making change?






32. What is a special price discount that is given as an incentive to wholesalers and retailers?






33. Sometimes a home owner who wishes to sell his or her house will but a home warranty. This means that the buyer of the house will not have to pay for particular house repairs that become necessary during the first year after the house is sold. In this






34. In which situation is using the latest jargon acceptable?






35. Which printed media is found in 98 percent of American homes?






36. What industry was adversely affected by price wars?






37. What industry was adversely affected by price wars?






38. What is electronic data interchange used for?






39. In which type of print medium is an advertisement's life the shortest?






40. Sometimes a home owner who wishes to sell his or her house will but a home warranty. This means that the buyer of the house will not have to pay for particular house repairs that become necessary during the first year after the house is sold. In this






41. The business often has the least control over which type of promotion?






42. Price x Quantity Sold = what?






43. Something's Cooking sells a variety of cooking and serving utensils. Each November the promotion staff creates an elaborate display of all he utensils and cooking pans a cook could possibly need to cook a big Thanksgiving meal. What type of display w






44. According to Marketing Essentials - how does a customer feel when you ask several questions in a row?






45. How can you - as a salesperson - best avoid disagreements with a customer about the amount of money the customer gave you as payment?






46. Claire check merchandise shipments for a large electronics store. Recently - a shipment containing a variety of computer monitors and disk drivers arrived at the store later than expected and without an invoice. The salespeople needed the merchandise






47. Businesses that advertise in newspapers can target their ads to people wit particular interests or to those living in a particular region. Why can businesses do this targeting?






48. In what product lifecycle state is a product in when a product in when a product's marketers are looking for new market segments?






49. The Baker and Roberti 29 Flavors ice cream company sells its ice cream and frozen yogurt only in its company-owned retail stores. What is this particular kind of distribution called?






50. A music store's display of compact discs by a popular country-western singer was unsuccessful. Huge posters of the singer completely overshadowed the CDs. Once the display was removed - sales of the CDs improved. What is the artistic element that mos