Test your basic knowledge |

Marketing Skills Exam

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Claire check merchandise shipments for a large electronics store. Recently - a shipment containing a variety of computer monitors and disk drivers arrived at the store later than expected and without an invoice. The salespeople needed the merchandise






2. Materials requirement planning is part of what overall business activity?






3. A customer in a computer store tells the salesperson - 'I cant buy this software program. I dont understand the directions.' The salesperson's reply is - 'Let's read over the directions together. What is the first direction you find confusing?' What






4. The Natural Place is a gift store selling items that focus on the environment and ecological concerns. Chris coordinates all of the physical elements in The Natural Place so that the store projects the right image to its customers. What is Chris dire






5. The business often has the least control over which type of promotion?






6. According to Marketing Essentials - how does a customer feel when you ask several questions in a row?






7. What is the most temporary of the psychological pricing techniques?






8. What is the contract term 3/10 net 30 extra 60 an example of?






9. Score Sporting Goods store always has a display with mannequins engaged in season-appropriate sports. The store uses many props to make customers feel as if they could almost join the fun going on in the displays. How would you describe the settings






10. Score Sporting Goods store always has a display with mannequins engaged in season-appropriate sports. The store uses many props to make customers feel as if they could almost join the fun going on in the displays. How would you describe the settings






11. What do many store use to mark the price on a dress or suit?






12. Who are those who assign work duties and supervise employees?






13. The Baker and Roberti 29 Flavors ice cream company sells its ice cream and frozen yogurt only in its company-owned retail stores. What is this particular kind of distribution called?






14. In which situation is using the latest jargon acceptable?






15. What is a typical cash register arrangement?






16. What should you do when a customer interrupts you with a question while you are making change?






17. What type of transportation accounts for the smallest percentage of total ton-miles of freight shipped?






18. In business-to-business selling - What is the key factor in determining the kinds of preapproach activities a salesperson should do?

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19. What is the difference between recorded sales and inventory based on a physical count?






20. As Inara opened a new box of tissue - she noticed a card inside listing prizes she could win if she wrote her name and address on a pice of paper and mailed it to the tissue manufacturer - who would pull 10000 names of winners out of an enormous coll






21. Brigette works for Rising Bakery Company. She manages the bakery's inventory at 25 supermarkets by refilling stock and maintaining the stores' Rising Bakery displays. What is Brigette?






22. What is the most likely distribution channel for manufacturer of laundry products - candy - and flowers desined for consumers use?






23. What is the first step in the procedure for determining an item's retail price when we know the item's cost and the customary markup on retail?






24. Price x Quantity Sold = what?






25. Arabesque Danceware store had $67 -500 in sales during January and its BOM stock inventory was $135000. What was its stock-to-sales ratio?






26. Sometimes a home owner who wishes to sell his or her house will but a home warranty. This means that the buyer of the house will not have to pay for particular house repairs that become necessary during the first year after the house is sold. In this






27. During a presentation - What is the maximum number of items a salesperson should show a customer at one time?






28. A visual merchandising specialist is creating a display for a new walking shoe. The shoe store owner wants to emphasize the comfort and freedom of movement the shoes give the wearer. To created this effect - the visual merchandising specialist should






29. What is the one visual merchandising element that influences customer behavior more directly than any other?

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30. In ads - What are line of force?






31. On what figure are all other sales projection figures in a merchandise plan based?






32. 'My spouse and I would love to take this trip to Hawaii that you've described - but we have to repaint our house and we really should replace out refrigerator.' What us such an objection based on?






33. A mortgage broker arranges for a lending institution (such as a bank or savings and loan association) to provide a mortgage for a consumer of business. In this case - What is the channel for distribution of services?






34. What is electronic data interchange used for?






35. Dana needed to stock up on office supplies. She bought three packages of multi-colored file folders at $4.25 per package - six boses of felt-tip markers at $3.68 per box - and two staplers at $6.19 apiece. Assuming a tax rate of 6 percent - What was






36. What type of transportation is convenient and helps reduce both packaging and inventory costs?






37. What is the transportation system with the best safety record?






38. In which type of print medium is an advertisement's life the shortest?






39. During a presentation - What is the maximum number of items a salesperson should show a customer at one time?






40. lettuce farmer in California sends a carload of produce east to Ohio on Monday night. On Tuesday morning - the farmer finds a buyer for the lettuce in Albuquerque - New Mexico. What railroad service can be use to arrange for the lettuce to go to New






41. In ads - What are line of force?






42. When used in headlines - what words attract most readers' attention?






43. A music store's display of compact discs by a popular country-western singer was unsuccessful. Huge posters of the singer completely overshadowed the CDs. Once the display was removed - sales of the CDs improved. What is the artistic element that mos






44. The sales close that should be used infrequently because it can be viewed by the customer as a pressure tactic is the...






45. Richard bought bath towels for his new apartment. The original price for the towels was $21.95 each - but they had been marked down by 33 percent. What was the total cost to Richard - excluding tax - for four towels.






46. What is the transportation system with the best safety record?






47. 'My spouse and I would love to take this trip to Hawaii that you've described - but we have to repaint our house and we really should replace out refrigerator.' What us such an objection based on?






48. In what product lifecycle state is a product in when a product in when a product's marketers are looking for new market segments?






49. Brigette works for Rising Bakery Company. She manages the bakery's inventory at 25 supermarkets by refilling stock and maintaining the stores' Rising Bakery displays. What is Brigette?






50. A stationary and gift store has a sale on July 5th of all small American flags and of red - white - and blue paper goods. Customers are given 50 percent off the price of the goods. What is this an example of?