Test your basic knowledge |

Marketing Skills Exam

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What is a typical cash register arrangement?






2. What type of transportation accounts for the smallest percentage of total ton-miles of freight shipped?






3. The Natural Place is a gift store selling items that focus on the environment and ecological concerns. Chris coordinates all of the physical elements in The Natural Place so that the store projects the right image to its customers. What is Chris dire






4. What is the transportation system with the best safety record?






5. A salesperson says to a customer - 'I've has many customers express the same concern you've just stated.' What step of the basic strategy for handling objections does the preceding comment exemplify?






6. Dana needed to stock up on office supplies. She bought three packages of multi-colored file folders at $4.25 per package - six boses of felt-tip markers at $3.68 per box - and two staplers at $6.19 apiece. Assuming a tax rate of 6 percent - What was






7. How can you - as a salesperson - best avoid disagreements with a customer about the amount of money the customer gave you as payment?






8. Price x Quantity Sold = what?






9. On what figure are all other sales projection figures in a merchandise plan based?






10. The business often has the least control over which type of promotion?






11. As Inara opened a new box of tissue - she noticed a card inside listing prizes she could win if she wrote her name and address on a pice of paper and mailed it to the tissue manufacturer - who would pull 10000 names of winners out of an enormous coll






12. What is a special price discount that is given as an incentive to wholesalers and retailers?






13. Arabesque Danceware store had $67 -500 in sales during January and its BOM stock inventory was $135000. What was its stock-to-sales ratio?






14. River Tam owns and operate River Tam's Textiles Which manufactures fabric used by furniture makers for covering sofas and chairs. River Tam's business is too small to afford its own sales force. What is the distribution channel that River Tam would m






15. Businesses that advertise in newspapers can target their ads to people wit particular interests or to those living in a particular region. Why can businesses do this targeting?






16. On what figure are all other sales projection figures in a merchandise plan based?






17. A music store's display of compact discs by a popular country-western singer was unsuccessful. Huge posters of the singer completely overshadowed the CDs. Once the display was removed - sales of the CDs improved. What is the artistic element that mos






18. What is the least expensive means of product transportation?






19. A music store's display of compact discs by a popular country-western singer was unsuccessful. Huge posters of the singer completely overshadowed the CDs. Once the display was removed - sales of the CDs improved. What is the artistic element that mos






20. During a presentation - What is the maximum number of items a salesperson should show a customer at one time?






21. When are the customers' needs usually determined in a business-to-business sales situation?






22. What is a special price discount that is given as an incentive to wholesalers and retailers?






23. Frank owns a gardening service. Every few months - he leaves flyers detailing his services on the doorsteps of houses in local neighborhoods. What method is Frank using to find new customers?






24. What type of transportation is convenient and helps reduce both packaging and inventory costs?






25. What does the law of diminishing marginal utility state?






26. What is the source of direction for the company in horizontally organized companies






27. The Frisinas take a vacation every spring. Working with a travel agent to gather info. about possible destinations - they have planned and taken trips to resort locations throughout the U.S. What type 0f decision making will the Frisinas use to selec






28. In ads - What are line of force?






29. In business-to-business selling - What is the key factor in determining the kinds of preapproach activities a salesperson should do?

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30. Who are those who assign work duties and supervise employees?






31. Arabesque Danceware store had $67 -500 in sales during January and its BOM stock inventory was $135000. What was its stock-to-sales ratio?






32. Ordering staple goods from a familiar vendor is what type of purchasing situation?






33. In which type of print medium is an advertisement's life the shortest?






34. As Inara opened a new box of tissue - she noticed a card inside listing prizes she could win if she wrote her name and address on a pice of paper and mailed it to the tissue manufacturer - who would pull 10000 names of winners out of an enormous coll






35. What is the name f a legal contract between a buyer and a supplier that lists the characteristics - price - and shipping instructions of the items the supplier will provide?






36. What is the law which prohibits companies from engaging in price fixing?






37. Anna sells upscale casual wear at Northeastern Adventures. Just before she writes up a customer's order - Anna shows the customer the store's newest merchandise - particularly those items that coordinate with the customer's purchases. What method is






38. What is the first step in the procedure for determining an item's retail price when we know the item's cost and the customary markup on retail?






39. Which printed media is found in 98 percent of American homes?






40. A customer in a computer store tells the salesperson - 'I cant buy this software program. I dont understand the directions.' The salesperson's reply is - 'Let's read over the directions together. What is the first direction you find confusing?' What






41. Faro illustrated children's books for a large publishing house. Her illustrations were original and charming - but very different from the types of drawings the company preferred. Eventually - Faro left the company for a job with another publishing f






42. lettuce farmer in California sends a carload of produce east to Ohio on Monday night. On Tuesday morning - the farmer finds a buyer for the lettuce in Albuquerque - New Mexico. What railroad service can be use to arrange for the lettuce to go to New






43. Who are those who assign work duties and supervise employees?






44. A print ad includes a photo of a woman dressed in pre-Revolutionary War attire and cooking over an open-air fire. The woman is clearly an employee of Williamsburg - the Virginia town in which daily life in 18th century America is re-enacted. The ad's






45. What is the difference between recorded sales and inventory based on a physical count?






46. In which situation is using the latest jargon acceptable?






47. Materials requirement planning is part of what overall business activity?






48. In business-to-business selling - What is the key factor in determining the kinds of preapproach activities a salesperson should do?

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49. Brigette works for Rising Bakery Company. She manages the bakery's inventory at 25 supermarkets by refilling stock and maintaining the stores' Rising Bakery displays. What is Brigette?






50. lettuce farmer in California sends a carload of produce east to Ohio on Monday night. On Tuesday morning - the farmer finds a buyer for the lettuce in Albuquerque - New Mexico. What railroad service can be use to arrange for the lettuce to go to New