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Test your basic knowledge |
Marketing Skills Exam
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Frank owns a gardening service. Every few months - he leaves flyers detailing his services on the doorsteps of houses in local neighborhoods. What method is Frank using to find new customers?
Cold canvassing
Blind check method
The salesperson's prior relationship with the customer
Cost and expense analysis
2. What should the salesperson do when a customer is having difficulty making a buying decision?
Creativity
Integrated
Standing room only close
Stop showing additional merchandise
3. A visual merchandising specialist is creating a display for a new walking shoe. The shoe store owner wants to emphasize the comfort and freedom of movement the shoes give the wearer. To created this effect - the visual merchandising specialist should
Psychological pricing
Curved
$3 -548.16
Incentives
4. What is the contract term 3/10 net 30 extra 60 an example of?
$790.50
Acknowledge
Discount pricing
Indirect
5. A company's commitment to maintaining a good health and benefits package for its workers will directly affect its
Employee relations
Three
Three
Rack jobber
6. A tape recorder that cost Plugged In electronics store $18 and that originally sold for $42 is marked down 25 percent. What is the maintained markup in dollars for the recorder?
To transact purchase orders between businesses
$13.50
Top Management
Loyalty
7. Faro illustrated children's books for a large publishing house. Her illustrations were original and charming - but very different from the types of drawings the company preferred. Eventually - Faro left the company for a job with another publishing f
The accuracy of the mailing list
Limited
Employee relations
Creativity
8. What is the transportation system with the best safety record?
Limited
Blind check method
Pipeline
Stop showing additional merchandise
9. On what figure are all other sales projection figures in a merchandise plan based?
Seasonal discount
Pipeline
To transact purchase orders between businesses
Planned sales
10. What type of transportation is convenient and helps reduce both packaging and inventory costs?
Trucking
Determining needs
Extended product feature
Rack jobber
11. Faro illustrated children's books for a large publishing house. Her illustrations were original and charming - but very different from the types of drawings the company preferred. Eventually - Faro left the company for a job with another publishing f
Planned sales
Creativity
It always identifies the name of the business of individual that paid for it
Diversion-in-transit
12. How should a salesperson greet a customer in Japan?
Buying allowance
Offering related merchandise
Need
Shake hands firmly and bow
13. A music store's display of compact discs by a popular country-western singer was unsuccessful. Huge posters of the singer completely overshadowed the CDs. Once the display was removed - sales of the CDs improved. What is the artistic element that mos
Proportion
Integrated
To transact purchase orders between businesses
Curved
14. In which step of the sale should you learn what the retail customer is looking for in a good or service?
Cross-examined
Maturity
Water
Determining needs
15. A salesperson says to a customer - 'I've has many customers express the same concern you've just stated.' What step of the basic strategy for handling objections does the preceding comment exemplify?
It always identifies the name of the business of individual that paid for it
Newspaper
Cost and expense analysis
Acknowledge
16. In ads - What are line of force?
Air
Illustration sight lines lead the reader to the copy
Cost and expense analysis
Related merchandise dislpay
17. lettuce farmer in California sends a carload of produce east to Ohio on Monday night. On Tuesday morning - the farmer finds a buyer for the lettuce in Albuquerque - New Mexico. What railroad service can be use to arrange for the lettuce to go to New
Integrated
Air
Diversion-in-transit
Formal training
18. As Inara opened a new box of tissue - she noticed a card inside listing prizes she could win if she wrote her name and address on a pice of paper and mailed it to the tissue manufacturer - who would pull 10000 names of winners out of an enormous coll
Pipeline
$50.04
Incentives
Publicity
19. What is the contract term 3/10 net 30 extra 60 an example of?
Standing room only close
Offering related merchandise
Discount pricing
Departure
20. What is the transportation system with the best safety record?
Straight-rebury
Cost and expense analysis
Limited
Pipeline
21. What is the easiest and most effective method of suggestion selling?
Offering related merchandise
Determining needs
The customers
Manufacturer to wholesaler to retailer to consumer
22. The sales close that should be used infrequently because it can be viewed by the customer as a pressure tactic is the...
Top Management
Standing room only close
Illustration sight lines lead the reader to the copy
Direct check
23. 'My spouse and I would love to take this trip to Hawaii that you've described - but we have to repaint our house and we really should replace out refrigerator.' What us such an objection based on?
Illustration sight lines lead the reader to the copy
Discount pricing
Need
$790.50
24. During a presentation - What is the maximum number of items a salesperson should show a customer at one time?
Three
Purchase order
Integrated
To transact purchase orders between businesses
25. During a presentation - What is the maximum number of items a salesperson should show a customer at one time?
$3 -548.16
Three
Illustration sight lines lead the reader to the copy
Diversion-in-transit
26. The business often has the least control over which type of promotion?
Air
Publicity
Question
Standing room only close
27. A company's commitment to maintaining a good health and benefits package for its workers will directly affect its
Stop showing additional merchandise
Planned sales
Purchase order
Employee relations
28. Anna sells upscale casual wear at Northeastern Adventures. Just before she writes up a customer's order - Anna shows the customer the store's newest merchandise - particularly those items that coordinate with the customer's purchases. What method is
Pipeline
Offering related merchandise
24 percent
$58.83
29. What is the purpose of an illustration in an ad?
Buying allowance
2
Encourage the customer to make a purchase
Three
30. As Inara opened a new box of tissue - she noticed a card inside listing prizes she could win if she wrote her name and address on a pice of paper and mailed it to the tissue manufacturer - who would pull 10000 names of winners out of an enormous coll
Incentives
Research service
To transact purchase orders between businesses
Diversion-in-transit
31. What is a typical cash register arrangement?
Newspapers circulation is documented and verifiable
Indirect
Offering related merchandise
Coins in front - bills in back - $2 bills places under $1 bills
32. What is the name f a legal contract between a buyer and a supplier that lists the characteristics - price - and shipping instructions of the items the supplier will provide?
Acknowledge
Purchase order
Cost and expense analysis
Creativity
33. In which type of print medium is an advertisement's life the shortest?
Publicity
Departure
Newspaper
$3 -548.16
34. What is the difference between recorded sales and inventory based on a physical count?
Production planning
Stock shortage
Sales revenue
Determine what percentage of the retail price is equal to cost
35. What should you do when a customer interrupts you with a question while you are making change?
Coins in front - bills in back - $2 bills places under $1 bills
Discount pricing
Ignore the interruption
Pipeline
36. When used in headlines - what words attract most readers' attention?
Beds and dressers to hotel managers
Rack jobber
Now - free - new
Directory
37. The owner of Furry Friends pet store holds weekly informal meetings to keep employees aware of new products in the store. How are the pet shop employees getting product information?
Air
Proportion
Formal training
$790.50
38. The Frisinas take a vacation every spring. Working with a travel agent to gather info. about possible destinations - they have planned and taken trips to resort locations throughout the U.S. What type 0f decision making will the Frisinas use to selec
The home scanner industry
$58.83
Limited
Supervisors
39. What is the most likely distribution channel for manufacturer of laundry products - candy - and flowers desined for consumers use?
Manufacturer to wholesaler to retailer to consumer
Now - free - new
Departure
Stop showing additional merchandise
40. A print ad includes a photo of a woman dressed in pre-Revolutionary War attire and cooking over an open-air fire. The woman is clearly an employee of Williamsburg - the Virginia town in which daily life in 18th century America is re-enacted. The ad's
Curved
Pipeline
Familiar saying with a twist
Sales promotion
41. The business often has the least control over which type of promotion?
Stock shortage
2
Publicity
Limited
42. What is the law which prohibits companies from engaging in price fixing?
Straight-rebury
Discount pricing
Stop showing additional merchandise
Sherman Antitrust Act
43. What is the difference between recorded sales and inventory based on a physical count?
Proportion
Stock shortage
Familiar saying with a twist
Diversion-in-transit
44. What is the easiest and most effective method of suggestion selling?
Sales promotion
Offering related merchandise
The accuracy of the mailing list
The customers
45. What type of transportation accounts for the smallest percentage of total ton-miles of freight shipped?
Creativity
Direct check
Blind check method
Air
46. What is a special price discount that is given as an incentive to wholesalers and retailers?
During the preapproach
$790.50
Buying allowance
Water
47. In business-to-business selling - What is the key factor in determining the kinds of preapproach activities a salesperson should do?
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48. According to the text - What is one of the most important consideration in direct mail advertising?
Manufacturer hires agent who represents him or her in selling to industrial user
The accuracy of the mailing list
Determining needs
$58.83
49. Dana needed to stock up on office supplies. She bought three packages of multi-colored file folders at $4.25 per package - six boses of felt-tip markers at $3.68 per box - and two staplers at $6.19 apiece. Assuming a tax rate of 6 percent - What was
Research service
Curved
Illustration sight lines lead the reader to the copy
$50.04
50. What do many store use to mark the price on a dress or suit?
Limited
UPC code
Illustration sight lines lead the reader to the copy
Pipeline
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