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Test your basic knowledge |
Marketing Skills Exam
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. When are the customers' needs usually determined in a business-to-business sales situation?
Discount pricing
$50.04
Trucking
During the preapproach
2. How does most price planning begin?
Encourage the customer to make a purchase
Employee relations
The salesperson's prior relationship with the customer
Cost and expense analysis
3. What industry was adversely affected by price wars?
The home scanner industry
By placing the money on the cash drawer ledge
The accuracy of the mailing list
Offering related merchandise
4. On what figure are all other sales projection figures in a merchandise plan based?
Planned sales
Straight-rebury
Cost and expense analysis
Purchase order
5. Petite Boutique buys its blouses from Too Sweet blouse manufacturers. Too Sweet offers a 12 percent discounts on orders of $3000 or more. Petite Boutique ordered $4 -200 worth of merchandise and insistred on terms of 4/10 net 30. If the store takes a
Illustration sight lines lead the reader to the copy
$3 -548.16
Stock shortage
Related merchandise dislpay
6. 'My spouse and I would love to take this trip to Hawaii that you've described - but we have to repaint our house and we really should replace out refrigerator.' What us such an objection based on?
Related merchandise dislpay
Need
Creativity
Familiar saying with a twist
7. Jayne works in the mens clothing department of a large department store. Yesterday - he noticed a customer inspecting an elegant suit. Approaching the customer - Jayne said - 'Good morning - Mr. Phelps. May I put that suit in a dressing room for you?
Greeting approach
Ignore the interruption
Beds and dressers to hotel managers
The home scanner industry
8. Something's Cooking sells a variety of cooking and serving utensils. Each November the promotion staff creates an elaborate display of all he utensils and cooking pans a cook could possibly need to cook a big Thanksgiving meal. What type of display w
Stock shortage
It always identifies the name of the business of individual that paid for it
Related merchandise dislpay
Coins in front - bills in back - $2 bills places under $1 bills
9. Ordering staple goods from a familiar vendor is what type of purchasing situation?
Employee relations
Integrated
Straight-rebury
Sherman Antitrust Act
10. A company's commitment to maintaining a good health and benefits package for its workers will directly affect its
Employee relations
Cross-examined
To transact purchase orders between businesses
Encourage the customer to make a purchase
11. Dana needed to stock up on office supplies. She bought three packages of multi-colored file folders at $4.25 per package - six boses of felt-tip markers at $3.68 per box - and two staplers at $6.19 apiece. Assuming a tax rate of 6 percent - What was
Rack jobber
Air
$50.04
Related merchandise dislpay
12. According to the text - What is one of the most important consideration in direct mail advertising?
Pipeline
The accuracy of the mailing list
Formal training
Stock shortage
13. A customer in a computer store tells the salesperson - 'I cant buy this software program. I dont understand the directions.' The salesperson's reply is - 'Let's read over the directions together. What is the first direction you find confusing?' What
Illustration sight lines lead the reader to the copy
Water
Stock shortage
Question
14. What industry was adversely affected by price wars?
The home scanner industry
Creativity
Need
Acknowledge
15. Score Sporting Goods store always has a display with mannequins engaged in season-appropriate sports. The store uses many props to make customers feel as if they could almost join the fun going on in the displays. How would you describe the settings
During the preapproach
Proportion
Loyalty
Realistic
16. What do many store use to mark the price on a dress or suit?
UPC code
The accuracy of the mailing list
Now - free - new
Promotional
17. What is loss-leader pricing a part of?
Directory
Newspaper
Psychological pricing
Sales promotion
18. As the chief financial officer of NewVillage Bookstores - Incorporated - Buffy monitors the company's financial status. She also meets with other company officers to decide the direction the company will take to meet customer needs and increase profi
Stop showing additional merchandise
Water
Top Management
Formal training
19. What is a typical cash register arrangement?
Incentives
Integrated
Standing room only close
Coins in front - bills in back - $2 bills places under $1 bills
20. Price x Quantity Sold = what?
UPC code
24 percent
Discount pricing
Sales revenue
21. Materials requirement planning is part of what overall business activity?
Newspapers circulation is documented and verifiable
Psychological pricing
The accuracy of the mailing list
Production planning
22. What is the transportation system with the best safety record?
Now - free - new
Pipeline
Standing room only close
Directory
23. According to the text - What is one of the most important consideration in direct mail advertising?
The accuracy of the mailing list
To transact purchase orders between businesses
Top Management
Related merchandise dislpay
24. How should a salesperson greet a customer in Japan?
Standing room only close
$3 -548.16
Shake hands firmly and bow
Sherman Antitrust Act
25. What should the salesperson do when a customer is having difficulty making a buying decision?
24 percent
Stop showing additional merchandise
Determine what percentage of the retail price is equal to cost
Standing room only close
26. The business often has the least control over which type of promotion?
Publicity
Sales revenue
Proportion
Coins in front - bills in back - $2 bills places under $1 bills
27. Who are those who assign work duties and supervise employees?
Newspapers circulation is documented and verifiable
Promotional
Supervisors
Blind check method
28. What type of transportation is convenient and helps reduce both packaging and inventory costs?
Publicity
2
Greeting approach
Trucking
29. What is the difference between recorded sales and inventory based on a physical count?
Stock shortage
Extended product feature
Planned sales
The customers
30. Richard bought bath towels for his new apartment. The original price for the towels was $21.95 each - but they had been marked down by 33 percent. What was the total cost to Richard - excluding tax - for four towels.
$58.83
Cold canvassing
Integrated
Realistic
31. In which step of the sale should you learn what the retail customer is looking for in a good or service?
Extended product feature
Need
Proportion
Determining needs
32. In which situation is using the latest jargon acceptable?
Acknowledge
Formal training
Psychological pricing
Beds and dressers to hotel managers
33. A music store's display of compact discs by a popular country-western singer was unsuccessful. Huge posters of the singer completely overshadowed the CDs. Once the display was removed - sales of the CDs improved. What is the artistic element that mos
Trucking
Stop showing additional merchandise
Determine what percentage of the retail price is equal to cost
Proportion
34. Claire check merchandise shipments for a large electronics store. Recently - a shipment containing a variety of computer monitors and disk drivers arrived at the store later than expected and without an invoice. The salespeople needed the merchandise
Discount pricing
Blind check method
The home scanner industry
Limited
35. What should you do when a customer interrupts you with a question while you are making change?
Greeting approach
Seasonal discount
Ignore the interruption
By placing the money on the cash drawer ledge
36. What is the law which prohibits companies from engaging in price fixing?
Sherman Antitrust Act
Consumers will buy only a limited amount of a product no matter how low its price
Stock shortage
Newspaper
37. lettuce farmer in California sends a carload of produce east to Ohio on Monday night. On Tuesday morning - the farmer finds a buyer for the lettuce in Albuquerque - New Mexico. What railroad service can be use to arrange for the lettuce to go to New
Buying allowance
Promotional
Water
Diversion-in-transit
38. Brigette works for Rising Bakery Company. She manages the bakery's inventory at 25 supermarkets by refilling stock and maintaining the stores' Rising Bakery displays. What is Brigette?
Rack jobber
Curved
It always identifies the name of the business of individual that paid for it
Beds and dressers to hotel managers
39. A print ad includes a photo of a woman dressed in pre-Revolutionary War attire and cooking over an open-air fire. The woman is clearly an employee of Williamsburg - the Virginia town in which daily life in 18th century America is re-enacted. The ad's
Research service
Need
Familiar saying with a twist
Related merchandise dislpay
40. Frank owns a gardening service. Every few months - he leaves flyers detailing his services on the doorsteps of houses in local neighborhoods. What method is Frank using to find new customers?
$50.04
Three
Trucking
Cold canvassing
41. Anna sells upscale casual wear at Northeastern Adventures. Just before she writes up a customer's order - Anna shows the customer the store's newest merchandise - particularly those items that coordinate with the customer's purchases. What method is
Limited
By placing the money on the cash drawer ledge
Beds and dressers to hotel managers
Offering related merchandise
42. In business-to-business selling - What is the key factor in determining the kinds of preapproach activities a salesperson should do?
43. Pet World wants to reduce its planned reductions by 7 percent from last year's figure of $850. Therefore - what would be Pet World's planned reduction amount for this year?
Consumers will buy only a limited amount of a product no matter how low its price
$790.50
Employee relations
Coins in front - bills in back - $2 bills places under $1 bills
44. Ordering staple goods from a familiar vendor is what type of purchasing situation?
During the preapproach
Straight-rebury
UPC code
$58.83
45. A salesperson says to a customer - 'I've has many customers express the same concern you've just stated.' What step of the basic strategy for handling objections does the preceding comment exemplify?
Stop showing additional merchandise
Acknowledge
$13.50
Formal training
46. A salesperson says to a customer - 'I've has many customers express the same concern you've just stated.' What step of the basic strategy for handling objections does the preceding comment exemplify?
$3 -548.16
Coins in front - bills in back - $2 bills places under $1 bills
Maturity
Acknowledge
47. Pet World wants to reduce its planned reductions by 7 percent from last year's figure of $850. Therefore - what would be Pet World's planned reduction amount for this year?
Trucking
$790.50
Standing room only close
It always identifies the name of the business of individual that paid for it
48. What does the law of diminishing marginal utility state?
Consumers will buy only a limited amount of a product no matter how low its price
Employee relations
The accuracy of the mailing list
Departure
49. What is the transportation system with the best safety record?
Related merchandise dislpay
Pipeline
Stop showing additional merchandise
Planned sales
50. What is one characteristic of advertising?
It always identifies the name of the business of individual that paid for it
Manufacturer to wholesaler to retailer to consumer
Direct check
Consumers will buy only a limited amount of a product no matter how low its price