Test your basic knowledge |

Marketing Skills Exam

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What is electronic data interchange used for?






2. In what product lifecycle state is a product in when a product in when a product's marketers are looking for new market segments?






3. In which situation is using the latest jargon acceptable?






4. What do many store use to mark the price on a dress or suit?






5. In which step of the sale should you learn what the retail customer is looking for in a good or service?






6. The Natural Place is a gift store selling items that focus on the environment and ecological concerns. Chris coordinates all of the physical elements in The Natural Place so that the store projects the right image to its customers. What is Chris dire






7. The Frisinas take a vacation every spring. Working with a travel agent to gather info. about possible destinations - they have planned and taken trips to resort locations throughout the U.S. What type 0f decision making will the Frisinas use to selec






8. In which situation is using the latest jargon acceptable?






9. A customer in a computer store tells the salesperson - 'I cant buy this software program. I dont understand the directions.' The salesperson's reply is - 'Let's read over the directions together. What is the first direction you find confusing?' What






10. Richard bought bath towels for his new apartment. The original price for the towels was $21.95 each - but they had been marked down by 33 percent. What was the total cost to Richard - excluding tax - for four towels.






11. In which type of print medium is an advertisement's life the shortest?






12. What type of transportation is convenient and helps reduce both packaging and inventory costs?






13. Arabesque Danceware store had $67 -500 in sales during January and its BOM stock inventory was $135000. What was its stock-to-sales ratio?






14. On what figure are all other sales projection figures in a merchandise plan based?






15. In ads - What are line of force?






16. According to the text - What is one of the most important consideration in direct mail advertising?






17. What is the most likely distribution channel for manufacturer of laundry products - candy - and flowers desined for consumers use?






18. What is the most temporary of the psychological pricing techniques?






19. The Natural Place is a gift store selling items that focus on the environment and ecological concerns. Chris coordinates all of the physical elements in The Natural Place so that the store projects the right image to its customers. What is Chris dire






20. Something's Cooking sells a variety of cooking and serving utensils. Each November the promotion staff creates an elaborate display of all he utensils and cooking pans a cook could possibly need to cook a big Thanksgiving meal. What type of display w






21. A visual merchandising specialist is creating a display for a new walking shoe. The shoe store owner wants to emphasize the comfort and freedom of movement the shoes give the wearer. To created this effect - the visual merchandising specialist should






22. Which printed media is found in 98 percent of American homes?






23. Dana needed to stock up on office supplies. She bought three packages of multi-colored file folders at $4.25 per package - six boses of felt-tip markers at $3.68 per box - and two staplers at $6.19 apiece. Assuming a tax rate of 6 percent - What was






24. The business often has the least control over which type of promotion?






25. Employee morale is very low at the I Was Frames art supplies company. Employees are unhappy because vacant management positions are always filled by people from outside the company. Turnover at the production and supervisory levels is high. What do e






26. Businesses that advertise in newspapers can target their ads to people wit particular interests or to those living in a particular region. Why can businesses do this targeting?






27. Anna sells upscale casual wear at Northeastern Adventures. Just before she writes up a customer's order - Anna shows the customer the store's newest merchandise - particularly those items that coordinate with the customer's purchases. What method is






28. What is the most temporary of the psychological pricing techniques?






29. During what stage of selling should you educate a customer about the special care or special instructions an item requires?






30. What industry was adversely affected by price wars?






31. Ordering staple goods from a familiar vendor is what type of purchasing situation?






32. Sometimes a home owner who wishes to sell his or her house will but a home warranty. This means that the buyer of the house will not have to pay for particular house repairs that become necessary during the first year after the house is sold. In this






33. What is the least expensive means of product transportation?






34. What does the law of diminishing marginal utility state?






35. What is the purpose of an illustration in an ad?






36. Pet World wants to reduce its planned reductions by 7 percent from last year's figure of $850. Therefore - what would be Pet World's planned reduction amount for this year?






37. What is the transportation system with the best safety record?






38. What type of transportation is convenient and helps reduce both packaging and inventory costs?






39. What do many store use to mark the price on a dress or suit?






40. What is loss-leader pricing a part of?






41. Something's Cooking sells a variety of cooking and serving utensils. Each November the promotion staff creates an elaborate display of all he utensils and cooking pans a cook could possibly need to cook a big Thanksgiving meal. What type of display w






42. What type of transportation accounts for the smallest percentage of total ton-miles of freight shipped?






43. Materials requirement planning is part of what overall business activity?






44. How can you - as a salesperson - best avoid disagreements with a customer about the amount of money the customer gave you as payment?






45. As the chief financial officer of NewVillage Bookstores - Incorporated - Buffy monitors the company's financial status. She also meets with other company officers to decide the direction the company will take to meet customer needs and increase profi






46. What is the one visual merchandising element that influences customer behavior more directly than any other?

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47. The owner of Furry Friends pet store holds weekly informal meetings to keep employees aware of new products in the store. How are the pet shop employees getting product information?






48. Faro illustrated children's books for a large publishing house. Her illustrations were original and charming - but very different from the types of drawings the company preferred. Eventually - Faro left the company for a job with another publishing f






49. What is the most likely distribution channel for manufacturer of laundry products - candy - and flowers desined for consumers use?






50. What is the transportation system with the best safety record?