Test your basic knowledge |

Marketing Skills Exam

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Employee morale is very low at the I Was Frames art supplies company. Employees are unhappy because vacant management positions are always filled by people from outside the company. Turnover at the production and supervisory levels is high. What do e






2. What is the law which prohibits companies from engaging in price fixing?






3. Determine the maintained markup percentage for a refrigerator that costs an retailer $365 to stock and that sells for $690; the store wants to mark down the refrigerator 30 percent.






4. What is electronic data interchange used for?






5. How can you - as a salesperson - best avoid disagreements with a customer about the amount of money the customer gave you as payment?






6. What is the source of direction for the company in horizontally organized companies






7. What does the law of diminishing marginal utility state?






8. Frank owns a gardening service. Every few months - he leaves flyers detailing his services on the doorsteps of houses in local neighborhoods. What method is Frank using to find new customers?






9. What is loss-leader pricing a part of?






10. Which printed media is found in 98 percent of American homes?






11. Sometimes a home owner who wishes to sell his or her house will but a home warranty. This means that the buyer of the house will not have to pay for particular house repairs that become necessary during the first year after the house is sold. In this






12. The Baker and Roberti 29 Flavors ice cream company sells its ice cream and frozen yogurt only in its company-owned retail stores. What is this particular kind of distribution called?






13. A tape recorder that cost Plugged In electronics store $18 and that originally sold for $42 is marked down 25 percent. What is the maintained markup in dollars for the recorder?






14. In which step of the sale should you learn what the retail customer is looking for in a good or service?






15. Richard bought bath towels for his new apartment. The original price for the towels was $21.95 each - but they had been marked down by 33 percent. What was the total cost to Richard - excluding tax - for four towels.






16. What is a special price discount that is given as an incentive to wholesalers and retailers?






17. On what figure are all other sales projection figures in a merchandise plan based?






18. Which printed media is found in 98 percent of American homes?






19. What type of transportation accounts for the smallest percentage of total ton-miles of freight shipped?






20. What should the salesperson do when a customer is having difficulty making a buying decision?






21. In business-to-business selling - What is the key factor in determining the kinds of preapproach activities a salesperson should do?

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22. When used in headlines - what words attract most readers' attention?






23. What is a typical cash register arrangement?






24. Determine the maintained markup percentage for a refrigerator that costs an retailer $365 to stock and that sells for $690; the store wants to mark down the refrigerator 30 percent.






25. In which type of print medium is an advertisement's life the shortest?






26. What is the law which prohibits companies from engaging in price fixing?






27. What is the contract term 3/10 net 30 extra 60 an example of?






28. A music store's display of compact discs by a popular country-western singer was unsuccessful. Huge posters of the singer completely overshadowed the CDs. Once the display was removed - sales of the CDs improved. What is the artistic element that mos






29. Claire check merchandise shipments for a large electronics store. Recently - a shipment containing a variety of computer monitors and disk drivers arrived at the store later than expected and without an invoice. The salespeople needed the merchandise






30. What is the most temporary of the psychological pricing techniques?






31. In ads - What are line of force?






32. What is the transportation system with the best safety record?






33. How does most price planning begin?






34. The Natural Place is a gift store selling items that focus on the environment and ecological concerns. Chris coordinates all of the physical elements in The Natural Place so that the store projects the right image to its customers. What is Chris dire






35. What is the checking method that is susceptible to errors if receivers do not physically count the total number of items in shipment?






36. What is the least expensive means of product transportation?






37. A visual merchandising specialist is creating a display for a new walking shoe. The shoe store owner wants to emphasize the comfort and freedom of movement the shoes give the wearer. To created this effect - the visual merchandising specialist should






38. The Frisinas take a vacation every spring. Working with a travel agent to gather info. about possible destinations - they have planned and taken trips to resort locations throughout the U.S. What type 0f decision making will the Frisinas use to selec






39. When are the customers' needs usually determined in a business-to-business sales situation?






40. The business often has the least control over which type of promotion?






41. As the chief financial officer of NewVillage Bookstores - Incorporated - Buffy monitors the company's financial status. She also meets with other company officers to decide the direction the company will take to meet customer needs and increase profi






42. The sales close that should be used infrequently because it can be viewed by the customer as a pressure tactic is the...






43. What is one characteristic of advertising?






44. Score Sporting Goods store always has a display with mannequins engaged in season-appropriate sports. The store uses many props to make customers feel as if they could almost join the fun going on in the displays. How would you describe the settings






45. A tape recorder that cost Plugged In electronics store $18 and that originally sold for $42 is marked down 25 percent. What is the maintained markup in dollars for the recorder?






46. A company's commitment to maintaining a good health and benefits package for its workers will directly affect its






47. Petite Boutique buys its blouses from Too Sweet blouse manufacturers. Too Sweet offers a 12 percent discounts on orders of $3000 or more. Petite Boutique ordered $4 -200 worth of merchandise and insistred on terms of 4/10 net 30. If the store takes a






48. According to the text - What is one of the most important consideration in direct mail advertising?






49. What is the source of direction for the company in horizontally organized companies






50. In what product lifecycle state is a product in when a product in when a product's marketers are looking for new market segments?