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Marketing Skills Exam

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. According to the text - What is one of the most important consideration in direct mail advertising?






2. What do many store use to mark the price on a dress or suit?






3. A print ad includes a photo of a woman dressed in pre-Revolutionary War attire and cooking over an open-air fire. The woman is clearly an employee of Williamsburg - the Virginia town in which daily life in 18th century America is re-enacted. The ad's






4. Materials requirement planning is part of what overall business activity?






5. What is the one visual merchandising element that influences customer behavior more directly than any other?

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6. The owner of Furry Friends pet store holds weekly informal meetings to keep employees aware of new products in the store. How are the pet shop employees getting product information?






7. When used in headlines - what words attract most readers' attention?






8. What is the name f a legal contract between a buyer and a supplier that lists the characteristics - price - and shipping instructions of the items the supplier will provide?






9. What should the salesperson do when a customer is having difficulty making a buying decision?






10. Frank owns a gardening service. Every few months - he leaves flyers detailing his services on the doorsteps of houses in local neighborhoods. What method is Frank using to find new customers?






11. Petite Boutique buys its blouses from Too Sweet blouse manufacturers. Too Sweet offers a 12 percent discounts on orders of $3000 or more. Petite Boutique ordered $4 -200 worth of merchandise and insistred on terms of 4/10 net 30. If the store takes a






12. Something's Cooking sells a variety of cooking and serving utensils. Each November the promotion staff creates an elaborate display of all he utensils and cooking pans a cook could possibly need to cook a big Thanksgiving meal. What type of display w






13. In ads - What are line of force?






14. According to Marketing Essentials - how does a customer feel when you ask several questions in a row?






15. What is a typical cash register arrangement?






16. The Frisinas take a vacation every spring. Working with a travel agent to gather info. about possible destinations - they have planned and taken trips to resort locations throughout the U.S. What type 0f decision making will the Frisinas use to selec






17. What is the name f a legal contract between a buyer and a supplier that lists the characteristics - price - and shipping instructions of the items the supplier will provide?






18. Something's Cooking sells a variety of cooking and serving utensils. Each November the promotion staff creates an elaborate display of all he utensils and cooking pans a cook could possibly need to cook a big Thanksgiving meal. What type of display w






19. In what product lifecycle state is a product in when a product in when a product's marketers are looking for new market segments?






20. A company's commitment to maintaining a good health and benefits package for its workers will directly affect its






21. Who are those who assign work duties and supervise employees?






22. What is the checking method that is susceptible to errors if receivers do not physically count the total number of items in shipment?






23. In which step of the sale should you learn what the retail customer is looking for in a good or service?






24. The business often has the least control over which type of promotion?






25. As the chief financial officer of NewVillage Bookstores - Incorporated - Buffy monitors the company's financial status. She also meets with other company officers to decide the direction the company will take to meet customer needs and increase profi






26. The Natural Place is a gift store selling items that focus on the environment and ecological concerns. Chris coordinates all of the physical elements in The Natural Place so that the store projects the right image to its customers. What is Chris dire






27. In ads - What are line of force?






28. Sometimes a home owner who wishes to sell his or her house will but a home warranty. This means that the buyer of the house will not have to pay for particular house repairs that become necessary during the first year after the house is sold. In this






29. Ordering staple goods from a familiar vendor is what type of purchasing situation?






30. River Tam owns and operate River Tam's Textiles Which manufactures fabric used by furniture makers for covering sofas and chairs. River Tam's business is too small to afford its own sales force. What is the distribution channel that River Tam would m






31. What is the most likely distribution channel for manufacturer of laundry products - candy - and flowers desined for consumers use?






32. Richard bought bath towels for his new apartment. The original price for the towels was $21.95 each - but they had been marked down by 33 percent. What was the total cost to Richard - excluding tax - for four towels.






33. What is the least expensive means of product transportation?






34. What does the law of diminishing marginal utility state?






35. What is the difference between recorded sales and inventory based on a physical count?






36. In business-to-business selling - What is the key factor in determining the kinds of preapproach activities a salesperson should do?

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37. River Tam owns and operate River Tam's Textiles Which manufactures fabric used by furniture makers for covering sofas and chairs. River Tam's business is too small to afford its own sales force. What is the distribution channel that River Tam would m






38. Employee morale is very low at the I Was Frames art supplies company. Employees are unhappy because vacant management positions are always filled by people from outside the company. Turnover at the production and supervisory levels is high. What do e






39. During what stage of selling should you educate a customer about the special care or special instructions an item requires?






40. lettuce farmer in California sends a carload of produce east to Ohio on Monday night. On Tuesday morning - the farmer finds a buyer for the lettuce in Albuquerque - New Mexico. What railroad service can be use to arrange for the lettuce to go to New






41. What is the purpose of an illustration in an ad?






42. What should you do when a customer interrupts you with a question while you are making change?






43. Arabesque Danceware store had $67 -500 in sales during January and its BOM stock inventory was $135000. What was its stock-to-sales ratio?






44. Faro illustrated children's books for a large publishing house. Her illustrations were original and charming - but very different from the types of drawings the company preferred. Eventually - Faro left the company for a job with another publishing f






45. On what figure are all other sales projection figures in a merchandise plan based?






46. What is electronic data interchange used for?






47. In business-to-business selling - What is the key factor in determining the kinds of preapproach activities a salesperson should do?

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48. What do many store use to mark the price on a dress or suit?






49. What is the most temporary of the psychological pricing techniques?






50. Determine the maintained markup percentage for a refrigerator that costs an retailer $365 to stock and that sells for $690; the store wants to mark down the refrigerator 30 percent.






Can you answer 50 questions in 15 minutes?



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