Test your basic knowledge |

Marketing Skills Exam

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Arabesque Danceware store had $67 -500 in sales during January and its BOM stock inventory was $135000. What was its stock-to-sales ratio?






2. What is the contract term 3/10 net 30 extra 60 an example of?






3. As Inara opened a new box of tissue - she noticed a card inside listing prizes she could win if she wrote her name and address on a pice of paper and mailed it to the tissue manufacturer - who would pull 10000 names of winners out of an enormous coll






4. Which printed media is found in 98 percent of American homes?






5. What should the salesperson do when a customer is having difficulty making a buying decision?






6. What is one characteristic of advertising?






7. What industry was adversely affected by price wars?






8. What is the transportation system with the best safety record?






9. A stationary and gift store has a sale on July 5th of all small American flags and of red - white - and blue paper goods. Customers are given 50 percent off the price of the goods. What is this an example of?






10. What is the checking method that is susceptible to errors if receivers do not physically count the total number of items in shipment?






11. What is the law which prohibits companies from engaging in price fixing?






12. What is the checking method that is susceptible to errors if receivers do not physically count the total number of items in shipment?






13. Brigette works for Rising Bakery Company. She manages the bakery's inventory at 25 supermarkets by refilling stock and maintaining the stores' Rising Bakery displays. What is Brigette?






14. According to the text - What is one of the most important consideration in direct mail advertising?






15. lettuce farmer in California sends a carload of produce east to Ohio on Monday night. On Tuesday morning - the farmer finds a buyer for the lettuce in Albuquerque - New Mexico. What railroad service can be use to arrange for the lettuce to go to New






16. Petite Boutique buys its blouses from Too Sweet blouse manufacturers. Too Sweet offers a 12 percent discounts on orders of $3000 or more. Petite Boutique ordered $4 -200 worth of merchandise and insistred on terms of 4/10 net 30. If the store takes a






17. Brigette works for Rising Bakery Company. She manages the bakery's inventory at 25 supermarkets by refilling stock and maintaining the stores' Rising Bakery displays. What is Brigette?






18. Anna sells upscale casual wear at Northeastern Adventures. Just before she writes up a customer's order - Anna shows the customer the store's newest merchandise - particularly those items that coordinate with the customer's purchases. What method is






19. As the chief financial officer of NewVillage Bookstores - Incorporated - Buffy monitors the company's financial status. She also meets with other company officers to decide the direction the company will take to meet customer needs and increase profi






20. The owner of Furry Friends pet store holds weekly informal meetings to keep employees aware of new products in the store. How are the pet shop employees getting product information?






21. The Natural Place is a gift store selling items that focus on the environment and ecological concerns. Chris coordinates all of the physical elements in The Natural Place so that the store projects the right image to its customers. What is Chris dire






22. What is loss-leader pricing a part of?






23. A tape recorder that cost Plugged In electronics store $18 and that originally sold for $42 is marked down 25 percent. What is the maintained markup in dollars for the recorder?






24. What is the easiest and most effective method of suggestion selling?






25. Pet World wants to reduce its planned reductions by 7 percent from last year's figure of $850. Therefore - what would be Pet World's planned reduction amount for this year?






26. According to Marketing Essentials - how does a customer feel when you ask several questions in a row?






27. Dana needed to stock up on office supplies. She bought three packages of multi-colored file folders at $4.25 per package - six boses of felt-tip markers at $3.68 per box - and two staplers at $6.19 apiece. Assuming a tax rate of 6 percent - What was






28. Materials requirement planning is part of what overall business activity?






29. Which printed media is found in 98 percent of American homes?






30. When used in headlines - what words attract most readers' attention?






31. A music store's display of compact discs by a popular country-western singer was unsuccessful. Huge posters of the singer completely overshadowed the CDs. Once the display was removed - sales of the CDs improved. What is the artistic element that mos






32. Score Sporting Goods store always has a display with mannequins engaged in season-appropriate sports. The store uses many props to make customers feel as if they could almost join the fun going on in the displays. How would you describe the settings






33. A salesperson says to a customer - 'I've has many customers express the same concern you've just stated.' What step of the basic strategy for handling objections does the preceding comment exemplify?






34. According to Marketing Essentials - how does a customer feel when you ask several questions in a row?






35. In which situation is using the latest jargon acceptable?






36. What is the source of direction for the company in horizontally organized companies






37. What is a special price discount that is given as an incentive to wholesalers and retailers?






38. Price x Quantity Sold = what?






39. Determine the maintained markup percentage for a refrigerator that costs an retailer $365 to stock and that sells for $690; the store wants to mark down the refrigerator 30 percent.






40. What do many store use to mark the price on a dress or suit?






41. In which step of the sale should you learn what the retail customer is looking for in a good or service?






42. What type of transportation accounts for the smallest percentage of total ton-miles of freight shipped?






43. During a presentation - What is the maximum number of items a salesperson should show a customer at one time?






44. The owner of Furry Friends pet store holds weekly informal meetings to keep employees aware of new products in the store. How are the pet shop employees getting product information?






45. On what figure are all other sales projection figures in a merchandise plan based?






46. A customer in a computer store tells the salesperson - 'I cant buy this software program. I dont understand the directions.' The salesperson's reply is - 'Let's read over the directions together. What is the first direction you find confusing?' What






47. In which type of print medium is an advertisement's life the shortest?






48. What is the source of direction for the company in horizontally organized companies






49. In ads - What are line of force?






50. How does most price planning begin?