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Test your basic knowledge |
Marketing Skills Exam
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Richard bought bath towels for his new apartment. The original price for the towels was $21.95 each - but they had been marked down by 33 percent. What was the total cost to Richard - excluding tax - for four towels.
Pipeline
Coins in front - bills in back - $2 bills places under $1 bills
$58.83
Beds and dressers to hotel managers
2. What is the purpose of an illustration in an ad?
Encourage the customer to make a purchase
Stock shortage
Curved
Manufacturer hires agent who represents him or her in selling to industrial user
3. As the chief financial officer of NewVillage Bookstores - Incorporated - Buffy monitors the company's financial status. She also meets with other company officers to decide the direction the company will take to meet customer needs and increase profi
Determining needs
Manufacturer hires agent who represents him or her in selling to industrial user
Top Management
Offering related merchandise
4. The Natural Place is a gift store selling items that focus on the environment and ecological concerns. Chris coordinates all of the physical elements in The Natural Place so that the store projects the right image to its customers. What is Chris dire
Planned sales
The salesperson's prior relationship with the customer
Sales promotion
Cost and expense analysis
5. In which situation is using the latest jargon acceptable?
Three
Beds and dressers to hotel managers
Determine what percentage of the retail price is equal to cost
Now - free - new
6. The sales close that should be used infrequently because it can be viewed by the customer as a pressure tactic is the...
Planned sales
Standing room only close
Coins in front - bills in back - $2 bills places under $1 bills
The accuracy of the mailing list
7. What is a typical cash register arrangement?
Coins in front - bills in back - $2 bills places under $1 bills
Offering related merchandise
Pipeline
The customers
8. 'My spouse and I would love to take this trip to Hawaii that you've described - but we have to repaint our house and we really should replace out refrigerator.' What us such an objection based on?
Creativity
Offering related merchandise
Consumers will buy only a limited amount of a product no matter how low its price
Need
9. Petite Boutique buys its blouses from Too Sweet blouse manufacturers. Too Sweet offers a 12 percent discounts on orders of $3000 or more. Petite Boutique ordered $4 -200 worth of merchandise and insistred on terms of 4/10 net 30. If the store takes a
Rack jobber
Consumers will buy only a limited amount of a product no matter how low its price
Maturity
$3 -548.16
10. On what figure are all other sales projection figures in a merchandise plan based?
Consumers will buy only a limited amount of a product no matter how low its price
Planned sales
Seasonal discount
Coins in front - bills in back - $2 bills places under $1 bills
11. How can you - as a salesperson - best avoid disagreements with a customer about the amount of money the customer gave you as payment?
By placing the money on the cash drawer ledge
Discount pricing
Creativity
Three
12. What is electronic data interchange used for?
Cold canvassing
To transact purchase orders between businesses
Incentives
Consumers will buy only a limited amount of a product no matter how low its price
13. The owner of Furry Friends pet store holds weekly informal meetings to keep employees aware of new products in the store. How are the pet shop employees getting product information?
The customers
Employee relations
UPC code
Formal training
14. According to Marketing Essentials - how does a customer feel when you ask several questions in a row?
Formal training
Manufacturer to wholesaler to retailer to consumer
Offering related merchandise
Cross-examined
15. Which printed media is found in 98 percent of American homes?
Indirect
Realistic
Directory
Rack jobber
16. As the chief financial officer of NewVillage Bookstores - Incorporated - Buffy monitors the company's financial status. She also meets with other company officers to decide the direction the company will take to meet customer needs and increase profi
Top Management
Pipeline
Consumers will buy only a limited amount of a product no matter how low its price
During the preapproach
17. Sometimes a home owner who wishes to sell his or her house will but a home warranty. This means that the buyer of the house will not have to pay for particular house repairs that become necessary during the first year after the house is sold. In this
Proportion
2
Production planning
Extended product feature
18. A salesperson says to a customer - 'I've has many customers express the same concern you've just stated.' What step of the basic strategy for handling objections does the preceding comment exemplify?
Seasonal discount
Acknowledge
Curved
Employee relations
19. In an advertising agency - some people study demographic data in order to determine the type of message that will appeal to a particular market segment. In what department do such agency employees usually work?
Creativity
The width of the store's aisles
Offering related merchandise
Research service
20. Price x Quantity Sold = what?
Sales revenue
Production planning
Trucking
Directory
21. The Baker and Roberti 29 Flavors ice cream company sells its ice cream and frozen yogurt only in its company-owned retail stores. What is this particular kind of distribution called?
Discount pricing
Integrated
Buying allowance
Pipeline
22. A print ad includes a photo of a woman dressed in pre-Revolutionary War attire and cooking over an open-air fire. The woman is clearly an employee of Williamsburg - the Virginia town in which daily life in 18th century America is re-enacted. The ad's
Cold canvassing
Pipeline
Determining needs
Familiar saying with a twist
23. Claire check merchandise shipments for a large electronics store. Recently - a shipment containing a variety of computer monitors and disk drivers arrived at the store later than expected and without an invoice. The salespeople needed the merchandise
Newspapers circulation is documented and verifiable
Cross-examined
Blind check method
Greeting approach
24. What is the easiest and most effective method of suggestion selling?
Greeting approach
Offering related merchandise
Promotional
Diversion-in-transit
25. What is the difference between recorded sales and inventory based on a physical count?
Limited
Maturity
Familiar saying with a twist
Stock shortage
26. What is one characteristic of advertising?
It always identifies the name of the business of individual that paid for it
To transact purchase orders between businesses
Illustration sight lines lead the reader to the copy
$3 -548.16
27. What is the most temporary of the psychological pricing techniques?
$790.50
Cross-examined
Creativity
Promotional
28. Arabesque Danceware store had $67 -500 in sales during January and its BOM stock inventory was $135000. What was its stock-to-sales ratio?
Acknowledge
$58.83
2
24 percent
29. What is a typical cash register arrangement?
Cross-examined
Buying allowance
Purchase order
Coins in front - bills in back - $2 bills places under $1 bills
30. lettuce farmer in California sends a carload of produce east to Ohio on Monday night. On Tuesday morning - the farmer finds a buyer for the lettuce in Albuquerque - New Mexico. What railroad service can be use to arrange for the lettuce to go to New
Greeting approach
Formal training
Promotional
Diversion-in-transit
31. In an advertising agency - some people study demographic data in order to determine the type of message that will appeal to a particular market segment. In what department do such agency employees usually work?
Supervisors
Research service
Stock shortage
To transact purchase orders between businesses
32. What is the checking method that is susceptible to errors if receivers do not physically count the total number of items in shipment?
Direct check
$13.50
The customers
The home scanner industry
33. What type of transportation accounts for the smallest percentage of total ton-miles of freight shipped?
Air
Planned sales
Newspapers circulation is documented and verifiable
Extended product feature
34. The business often has the least control over which type of promotion?
Proportion
Shake hands firmly and bow
Publicity
Newspaper
35. What is a special price discount that is given as an incentive to wholesalers and retailers?
Formal training
Buying allowance
Greeting approach
It always identifies the name of the business of individual that paid for it
36. During a presentation - What is the maximum number of items a salesperson should show a customer at one time?
Consumers will buy only a limited amount of a product no matter how low its price
Integrated
Three
Sales promotion
37. A company's commitment to maintaining a good health and benefits package for its workers will directly affect its
Cross-examined
Beds and dressers to hotel managers
Planned sales
Employee relations
38. Businesses that advertise in newspapers can target their ads to people wit particular interests or to those living in a particular region. Why can businesses do this targeting?
Stock shortage
Seasonal discount
Newspapers circulation is documented and verifiable
Maturity
39. In which type of print medium is an advertisement's life the shortest?
Greeting approach
Newspaper
Offering related merchandise
Standing room only close
40. What is the source of direction for the company in horizontally organized companies
Loyalty
Blind check method
Psychological pricing
The customers
41. Richard bought bath towels for his new apartment. The original price for the towels was $21.95 each - but they had been marked down by 33 percent. What was the total cost to Richard - excluding tax - for four towels.
Creativity
$58.83
Employee relations
The width of the store's aisles
42. A print ad includes a photo of a woman dressed in pre-Revolutionary War attire and cooking over an open-air fire. The woman is clearly an employee of Williamsburg - the Virginia town in which daily life in 18th century America is re-enacted. The ad's
Creativity
Promotional
Familiar saying with a twist
Promotional
43. How should a salesperson greet a customer in Japan?
Directory
$3 -548.16
Shake hands firmly and bow
Maturity
44. What is electronic data interchange used for?
Familiar saying with a twist
Offering related merchandise
To transact purchase orders between businesses
Pipeline
45. In which type of print medium is an advertisement's life the shortest?
Direct check
Formal training
The width of the store's aisles
Newspaper
46. Petite Boutique buys its blouses from Too Sweet blouse manufacturers. Too Sweet offers a 12 percent discounts on orders of $3000 or more. Petite Boutique ordered $4 -200 worth of merchandise and insistred on terms of 4/10 net 30. If the store takes a
$3 -548.16
Creativity
Curved
Seasonal discount
47. What is the name f a legal contract between a buyer and a supplier that lists the characteristics - price - and shipping instructions of the items the supplier will provide?
Three
Stop showing additional merchandise
Purchase order
Formal training
48. Who are those who assign work duties and supervise employees?
Blind check method
Formal training
Curved
Supervisors
49. The owner of Furry Friends pet store holds weekly informal meetings to keep employees aware of new products in the store. How are the pet shop employees getting product information?
Standing room only close
The accuracy of the mailing list
Formal training
Supervisors
50. A mortgage broker arranges for a lending institution (such as a bank or savings and loan association) to provide a mortgage for a consumer of business. In this case - What is the channel for distribution of services?
Buying allowance
24 percent
Three
Indirect