Test your basic knowledge |

Marketing Skills Exam

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What is the checking method that is susceptible to errors if receivers do not physically count the total number of items in shipment?






2. What is a special price discount that is given as an incentive to wholesalers and retailers?






3. The business often has the least control over which type of promotion?






4. During a presentation - What is the maximum number of items a salesperson should show a customer at one time?






5. What is electronic data interchange used for?






6. According to the text - What is one of the most important consideration in direct mail advertising?






7. As the chief financial officer of NewVillage Bookstores - Incorporated - Buffy monitors the company's financial status. She also meets with other company officers to decide the direction the company will take to meet customer needs and increase profi






8. Richard bought bath towels for his new apartment. The original price for the towels was $21.95 each - but they had been marked down by 33 percent. What was the total cost to Richard - excluding tax - for four towels.






9. River Tam owns and operate River Tam's Textiles Which manufactures fabric used by furniture makers for covering sofas and chairs. River Tam's business is too small to afford its own sales force. What is the distribution channel that River Tam would m






10. What is loss-leader pricing a part of?






11. Which printed media is found in 98 percent of American homes?






12. The Frisinas take a vacation every spring. Working with a travel agent to gather info. about possible destinations - they have planned and taken trips to resort locations throughout the U.S. What type 0f decision making will the Frisinas use to selec






13. How can you - as a salesperson - best avoid disagreements with a customer about the amount of money the customer gave you as payment?






14. Who are those who assign work duties and supervise employees?






15. Frank owns a gardening service. Every few months - he leaves flyers detailing his services on the doorsteps of houses in local neighborhoods. What method is Frank using to find new customers?






16. What is the transportation system with the best safety record?






17. The Baker and Roberti 29 Flavors ice cream company sells its ice cream and frozen yogurt only in its company-owned retail stores. What is this particular kind of distribution called?






18. Score Sporting Goods store always has a display with mannequins engaged in season-appropriate sports. The store uses many props to make customers feel as if they could almost join the fun going on in the displays. How would you describe the settings






19. Claire check merchandise shipments for a large electronics store. Recently - a shipment containing a variety of computer monitors and disk drivers arrived at the store later than expected and without an invoice. The salespeople needed the merchandise






20. What should the salesperson do when a customer is having difficulty making a buying decision?






21. In which type of print medium is an advertisement's life the shortest?






22. Employee morale is very low at the I Was Frames art supplies company. Employees are unhappy because vacant management positions are always filled by people from outside the company. Turnover at the production and supervisory levels is high. What do e






23. A stationary and gift store has a sale on July 5th of all small American flags and of red - white - and blue paper goods. Customers are given 50 percent off the price of the goods. What is this an example of?






24. 'My spouse and I would love to take this trip to Hawaii that you've described - but we have to repaint our house and we really should replace out refrigerator.' What us such an objection based on?






25. When are the customers' needs usually determined in a business-to-business sales situation?






26. Something's Cooking sells a variety of cooking and serving utensils. Each November the promotion staff creates an elaborate display of all he utensils and cooking pans a cook could possibly need to cook a big Thanksgiving meal. What type of display w






27. What is the one visual merchandising element that influences customer behavior more directly than any other?

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28. The owner of Furry Friends pet store holds weekly informal meetings to keep employees aware of new products in the store. How are the pet shop employees getting product information?






29. River Tam owns and operate River Tam's Textiles Which manufactures fabric used by furniture makers for covering sofas and chairs. River Tam's business is too small to afford its own sales force. What is the distribution channel that River Tam would m






30. How does most price planning begin?






31. How should a salesperson greet a customer in Japan?






32. In business-to-business selling - What is the key factor in determining the kinds of preapproach activities a salesperson should do?

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33. What is the most temporary of the psychological pricing techniques?






34. What is the most likely distribution channel for manufacturer of laundry products - candy - and flowers desined for consumers use?






35. What is a typical cash register arrangement?






36. What should the salesperson do when a customer is having difficulty making a buying decision?






37. In which type of print medium is an advertisement's life the shortest?






38. What industry was adversely affected by price wars?






39. A music store's display of compact discs by a popular country-western singer was unsuccessful. Huge posters of the singer completely overshadowed the CDs. Once the display was removed - sales of the CDs improved. What is the artistic element that mos






40. What do many store use to mark the price on a dress or suit?






41. Claire check merchandise shipments for a large electronics store. Recently - a shipment containing a variety of computer monitors and disk drivers arrived at the store later than expected and without an invoice. The salespeople needed the merchandise






42. In business-to-business selling - What is the key factor in determining the kinds of preapproach activities a salesperson should do?

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43. Determine the maintained markup percentage for a refrigerator that costs an retailer $365 to stock and that sells for $690; the store wants to mark down the refrigerator 30 percent.






44. On what figure are all other sales projection figures in a merchandise plan based?






45. According to the text - What is one of the most important consideration in direct mail advertising?






46. During what stage of selling should you educate a customer about the special care or special instructions an item requires?






47. Faro illustrated children's books for a large publishing house. Her illustrations were original and charming - but very different from the types of drawings the company preferred. Eventually - Faro left the company for a job with another publishing f






48. What industry was adversely affected by price wars?






49. What is electronic data interchange used for?






50. 'My spouse and I would love to take this trip to Hawaii that you've described - but we have to repaint our house and we really should replace out refrigerator.' What us such an objection based on?