Test your basic knowledge |

Marketing Skills Exam

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. When used in headlines - what words attract most readers' attention?






2. Businesses that advertise in newspapers can target their ads to people wit particular interests or to those living in a particular region. Why can businesses do this targeting?






3. What is a special price discount that is given as an incentive to wholesalers and retailers?






4. Dana needed to stock up on office supplies. She bought three packages of multi-colored file folders at $4.25 per package - six boses of felt-tip markers at $3.68 per box - and two staplers at $6.19 apiece. Assuming a tax rate of 6 percent - What was






5. What is the most likely distribution channel for manufacturer of laundry products - candy - and flowers desined for consumers use?






6. In what product lifecycle state is a product in when a product in when a product's marketers are looking for new market segments?






7. lettuce farmer in California sends a carload of produce east to Ohio on Monday night. On Tuesday morning - the farmer finds a buyer for the lettuce in Albuquerque - New Mexico. What railroad service can be use to arrange for the lettuce to go to New






8. What is the law which prohibits companies from engaging in price fixing?






9. Which printed media is found in 98 percent of American homes?






10. What is the name f a legal contract between a buyer and a supplier that lists the characteristics - price - and shipping instructions of the items the supplier will provide?






11. The sales close that should be used infrequently because it can be viewed by the customer as a pressure tactic is the...






12. What is the least expensive means of product transportation?






13. Score Sporting Goods store always has a display with mannequins engaged in season-appropriate sports. The store uses many props to make customers feel as if they could almost join the fun going on in the displays. How would you describe the settings






14. Price x Quantity Sold = what?






15. Employee morale is very low at the I Was Frames art supplies company. Employees are unhappy because vacant management positions are always filled by people from outside the company. Turnover at the production and supervisory levels is high. What do e






16. Who are those who assign work duties and supervise employees?






17. In what product lifecycle state is a product in when a product in when a product's marketers are looking for new market segments?






18. A company's commitment to maintaining a good health and benefits package for its workers will directly affect its






19. How should a salesperson greet a customer in Japan?






20. lettuce farmer in California sends a carload of produce east to Ohio on Monday night. On Tuesday morning - the farmer finds a buyer for the lettuce in Albuquerque - New Mexico. What railroad service can be use to arrange for the lettuce to go to New






21. Which printed media is found in 98 percent of American homes?






22. Materials requirement planning is part of what overall business activity?






23. As Inara opened a new box of tissue - she noticed a card inside listing prizes she could win if she wrote her name and address on a pice of paper and mailed it to the tissue manufacturer - who would pull 10000 names of winners out of an enormous coll






24. In which step of the sale should you learn what the retail customer is looking for in a good or service?






25. The owner of Furry Friends pet store holds weekly informal meetings to keep employees aware of new products in the store. How are the pet shop employees getting product information?






26. What type of transportation accounts for the smallest percentage of total ton-miles of freight shipped?






27. According to the text - What is one of the most important consideration in direct mail advertising?






28. How can you - as a salesperson - best avoid disagreements with a customer about the amount of money the customer gave you as payment?






29. Ordering staple goods from a familiar vendor is what type of purchasing situation?






30. What is the most temporary of the psychological pricing techniques?






31. 'My spouse and I would love to take this trip to Hawaii that you've described - but we have to repaint our house and we really should replace out refrigerator.' What us such an objection based on?






32. A mortgage broker arranges for a lending institution (such as a bank or savings and loan association) to provide a mortgage for a consumer of business. In this case - What is the channel for distribution of services?






33. When are the customers' needs usually determined in a business-to-business sales situation?






34. As Inara opened a new box of tissue - she noticed a card inside listing prizes she could win if she wrote her name and address on a pice of paper and mailed it to the tissue manufacturer - who would pull 10000 names of winners out of an enormous coll






35. In ads - What are line of force?






36. A mortgage broker arranges for a lending institution (such as a bank or savings and loan association) to provide a mortgage for a consumer of business. In this case - What is the channel for distribution of services?






37. The Frisinas take a vacation every spring. Working with a travel agent to gather info. about possible destinations - they have planned and taken trips to resort locations throughout the U.S. What type 0f decision making will the Frisinas use to selec






38. As the chief financial officer of NewVillage Bookstores - Incorporated - Buffy monitors the company's financial status. She also meets with other company officers to decide the direction the company will take to meet customer needs and increase profi






39. According to Marketing Essentials - how does a customer feel when you ask several questions in a row?






40. What is the first step in the procedure for determining an item's retail price when we know the item's cost and the customary markup on retail?






41. Price x Quantity Sold = what?






42. Something's Cooking sells a variety of cooking and serving utensils. Each November the promotion staff creates an elaborate display of all he utensils and cooking pans a cook could possibly need to cook a big Thanksgiving meal. What type of display w






43. During a presentation - What is the maximum number of items a salesperson should show a customer at one time?






44. Who are those who assign work duties and supervise employees?






45. Ordering staple goods from a familiar vendor is what type of purchasing situation?






46. Dana needed to stock up on office supplies. She bought three packages of multi-colored file folders at $4.25 per package - six boses of felt-tip markers at $3.68 per box - and two staplers at $6.19 apiece. Assuming a tax rate of 6 percent - What was






47. Petite Boutique buys its blouses from Too Sweet blouse manufacturers. Too Sweet offers a 12 percent discounts on orders of $3000 or more. Petite Boutique ordered $4 -200 worth of merchandise and insistred on terms of 4/10 net 30. If the store takes a






48. Frank owns a gardening service. Every few months - he leaves flyers detailing his services on the doorsteps of houses in local neighborhoods. What method is Frank using to find new customers?






49. During what stage of selling should you educate a customer about the special care or special instructions an item requires?






50. In which type of print medium is an advertisement's life the shortest?