Test your basic knowledge |

Marketing Skills Exam

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What is the easiest and most effective method of suggestion selling?






2. What is a special price discount that is given as an incentive to wholesalers and retailers?






3. A stationary and gift store has a sale on July 5th of all small American flags and of red - white - and blue paper goods. Customers are given 50 percent off the price of the goods. What is this an example of?






4. What is a special price discount that is given as an incentive to wholesalers and retailers?






5. The Natural Place is a gift store selling items that focus on the environment and ecological concerns. Chris coordinates all of the physical elements in The Natural Place so that the store projects the right image to its customers. What is Chris dire






6. 'My spouse and I would love to take this trip to Hawaii that you've described - but we have to repaint our house and we really should replace out refrigerator.' What us such an objection based on?






7. Which printed media is found in 98 percent of American homes?






8. A tape recorder that cost Plugged In electronics store $18 and that originally sold for $42 is marked down 25 percent. What is the maintained markup in dollars for the recorder?






9. Pet World wants to reduce its planned reductions by 7 percent from last year's figure of $850. Therefore - what would be Pet World's planned reduction amount for this year?






10. In what product lifecycle state is a product in when a product in when a product's marketers are looking for new market segments?






11. What is the most temporary of the psychological pricing techniques?






12. On what figure are all other sales projection figures in a merchandise plan based?






13. The sales close that should be used infrequently because it can be viewed by the customer as a pressure tactic is the...






14. Arabesque Danceware store had $67 -500 in sales during January and its BOM stock inventory was $135000. What was its stock-to-sales ratio?






15. What is the transportation system with the best safety record?






16. What is the least expensive means of product transportation?






17. Jayne works in the mens clothing department of a large department store. Yesterday - he noticed a customer inspecting an elegant suit. Approaching the customer - Jayne said - 'Good morning - Mr. Phelps. May I put that suit in a dressing room for you?






18. Who are those who assign work duties and supervise employees?






19. Which printed media is found in 98 percent of American homes?






20. In which step of the sale should you learn what the retail customer is looking for in a good or service?






21. Frank owns a gardening service. Every few months - he leaves flyers detailing his services on the doorsteps of houses in local neighborhoods. What method is Frank using to find new customers?






22. Who are those who assign work duties and supervise employees?






23. Frank owns a gardening service. Every few months - he leaves flyers detailing his services on the doorsteps of houses in local neighborhoods. What method is Frank using to find new customers?






24. What is the checking method that is susceptible to errors if receivers do not physically count the total number of items in shipment?






25. A mortgage broker arranges for a lending institution (such as a bank or savings and loan association) to provide a mortgage for a consumer of business. In this case - What is the channel for distribution of services?






26. Jayne works in the mens clothing department of a large department store. Yesterday - he noticed a customer inspecting an elegant suit. Approaching the customer - Jayne said - 'Good morning - Mr. Phelps. May I put that suit in a dressing room for you?






27. In which situation is using the latest jargon acceptable?






28. Dana needed to stock up on office supplies. She bought three packages of multi-colored file folders at $4.25 per package - six boses of felt-tip markers at $3.68 per box - and two staplers at $6.19 apiece. Assuming a tax rate of 6 percent - What was






29. As the chief financial officer of NewVillage Bookstores - Incorporated - Buffy monitors the company's financial status. She also meets with other company officers to decide the direction the company will take to meet customer needs and increase profi






30. Price x Quantity Sold = what?






31. In what product lifecycle state is a product in when a product in when a product's marketers are looking for new market segments?






32. A mortgage broker arranges for a lending institution (such as a bank or savings and loan association) to provide a mortgage for a consumer of business. In this case - What is the channel for distribution of services?






33. What is loss-leader pricing a part of?






34. Something's Cooking sells a variety of cooking and serving utensils. Each November the promotion staff creates an elaborate display of all he utensils and cooking pans a cook could possibly need to cook a big Thanksgiving meal. What type of display w






35. A company's commitment to maintaining a good health and benefits package for its workers will directly affect its






36. When are the customers' needs usually determined in a business-to-business sales situation?






37. What is the difference between recorded sales and inventory based on a physical count?






38. Faro illustrated children's books for a large publishing house. Her illustrations were original and charming - but very different from the types of drawings the company preferred. Eventually - Faro left the company for a job with another publishing f






39. In ads - What are line of force?






40. lettuce farmer in California sends a carload of produce east to Ohio on Monday night. On Tuesday morning - the farmer finds a buyer for the lettuce in Albuquerque - New Mexico. What railroad service can be use to arrange for the lettuce to go to New






41. How can you - as a salesperson - best avoid disagreements with a customer about the amount of money the customer gave you as payment?






42. A music store's display of compact discs by a popular country-western singer was unsuccessful. Huge posters of the singer completely overshadowed the CDs. Once the display was removed - sales of the CDs improved. What is the artistic element that mos






43. What should the salesperson do when a customer is having difficulty making a buying decision?






44. The owner of Furry Friends pet store holds weekly informal meetings to keep employees aware of new products in the store. How are the pet shop employees getting product information?






45. What is the most likely distribution channel for manufacturer of laundry products - candy - and flowers desined for consumers use?






46. What is a typical cash register arrangement?






47. A tape recorder that cost Plugged In electronics store $18 and that originally sold for $42 is marked down 25 percent. What is the maintained markup in dollars for the recorder?






48. How should a salesperson greet a customer in Japan?






49. What industry was adversely affected by price wars?






50. As Inara opened a new box of tissue - she noticed a card inside listing prizes she could win if she wrote her name and address on a pice of paper and mailed it to the tissue manufacturer - who would pull 10000 names of winners out of an enormous coll