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Test your basic knowledge |
Marketing Skills Exam
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Employee morale is very low at the I Was Frames art supplies company. Employees are unhappy because vacant management positions are always filled by people from outside the company. Turnover at the production and supervisory levels is high. What do e
Question
Loyalty
Pipeline
Realistic
2. Faro illustrated children's books for a large publishing house. Her illustrations were original and charming - but very different from the types of drawings the company preferred. Eventually - Faro left the company for a job with another publishing f
Offering related merchandise
Cold canvassing
Indirect
Creativity
3. What is the least expensive means of product transportation?
Now - free - new
Direct check
Sales revenue
Water
4. Claire check merchandise shipments for a large electronics store. Recently - a shipment containing a variety of computer monitors and disk drivers arrived at the store later than expected and without an invoice. The salespeople needed the merchandise
$50.04
Publicity
Water
Blind check method
5. A music store's display of compact discs by a popular country-western singer was unsuccessful. Huge posters of the singer completely overshadowed the CDs. Once the display was removed - sales of the CDs improved. What is the artistic element that mos
Shake hands firmly and bow
Proportion
Now - free - new
Sales promotion
6. The Natural Place is a gift store selling items that focus on the environment and ecological concerns. Chris coordinates all of the physical elements in The Natural Place so that the store projects the right image to its customers. What is Chris dire
Blind check method
Sales promotion
Discount pricing
Question
7. Faro illustrated children's books for a large publishing house. Her illustrations were original and charming - but very different from the types of drawings the company preferred. Eventually - Faro left the company for a job with another publishing f
$13.50
Newspapers circulation is documented and verifiable
The accuracy of the mailing list
Creativity
8. In ads - What are line of force?
Integrated
Formal training
Illustration sight lines lead the reader to the copy
Stop showing additional merchandise
9. What is one characteristic of advertising?
It always identifies the name of the business of individual that paid for it
Blind check method
$58.83
Familiar saying with a twist
10. How does most price planning begin?
Seasonal discount
Illustration sight lines lead the reader to the copy
Cost and expense analysis
Planned sales
11. River Tam owns and operate River Tam's Textiles Which manufactures fabric used by furniture makers for covering sofas and chairs. River Tam's business is too small to afford its own sales force. What is the distribution channel that River Tam would m
Direct check
Coins in front - bills in back - $2 bills places under $1 bills
Manufacturer hires agent who represents him or her in selling to industrial user
Incentives
12. What is the checking method that is susceptible to errors if receivers do not physically count the total number of items in shipment?
Creativity
Stop showing additional merchandise
Direct check
The home scanner industry
13. In what product lifecycle state is a product in when a product in when a product's marketers are looking for new market segments?
Promotional
Maturity
Acknowledge
Purchase order
14. Businesses that advertise in newspapers can target their ads to people wit particular interests or to those living in a particular region. Why can businesses do this targeting?
Integrated
Newspapers circulation is documented and verifiable
To transact purchase orders between businesses
Incentives
15. What is the most temporary of the psychological pricing techniques?
Promotional
Incentives
Encourage the customer to make a purchase
Three
16. What is the name f a legal contract between a buyer and a supplier that lists the characteristics - price - and shipping instructions of the items the supplier will provide?
During the preapproach
Purchase order
Psychological pricing
Loyalty
17. When used in headlines - what words attract most readers' attention?
Stop showing additional merchandise
Coins in front - bills in back - $2 bills places under $1 bills
Now - free - new
Proportion
18. Which printed media is found in 98 percent of American homes?
The accuracy of the mailing list
Familiar saying with a twist
$790.50
Directory
19. In which step of the sale should you learn what the retail customer is looking for in a good or service?
Determining needs
Blind check method
Pipeline
It always identifies the name of the business of individual that paid for it
20. What is the first step in the procedure for determining an item's retail price when we know the item's cost and the customary markup on retail?
Integrated
Directory
Stock shortage
Determine what percentage of the retail price is equal to cost
21. Score Sporting Goods store always has a display with mannequins engaged in season-appropriate sports. The store uses many props to make customers feel as if they could almost join the fun going on in the displays. How would you describe the settings
Employee relations
Realistic
Stop showing additional merchandise
Psychological pricing
22. As the chief financial officer of NewVillage Bookstores - Incorporated - Buffy monitors the company's financial status. She also meets with other company officers to decide the direction the company will take to meet customer needs and increase profi
Newspaper
Acknowledge
The salesperson's prior relationship with the customer
Top Management
23. What is a typical cash register arrangement?
To transact purchase orders between businesses
Ignore the interruption
Limited
Coins in front - bills in back - $2 bills places under $1 bills
24. During a presentation - What is the maximum number of items a salesperson should show a customer at one time?
Rack jobber
Sales promotion
Three
Consumers will buy only a limited amount of a product no matter how low its price
25. A mortgage broker arranges for a lending institution (such as a bank or savings and loan association) to provide a mortgage for a consumer of business. In this case - What is the channel for distribution of services?
Planned sales
Indirect
Extended product feature
Shake hands firmly and bow
26. A stationary and gift store has a sale on July 5th of all small American flags and of red - white - and blue paper goods. Customers are given 50 percent off the price of the goods. What is this an example of?
Straight-rebury
Pipeline
Now - free - new
Seasonal discount
27. Businesses that advertise in newspapers can target their ads to people wit particular interests or to those living in a particular region. Why can businesses do this targeting?
Sales promotion
Greeting approach
Newspapers circulation is documented and verifiable
Curved
28. 'My spouse and I would love to take this trip to Hawaii that you've described - but we have to repaint our house and we really should replace out refrigerator.' What us such an objection based on?
Seasonal discount
Need
Supervisors
Water
29. The sales close that should be used infrequently because it can be viewed by the customer as a pressure tactic is the...
Standing room only close
Pipeline
Pipeline
Indirect
30. A print ad includes a photo of a woman dressed in pre-Revolutionary War attire and cooking over an open-air fire. The woman is clearly an employee of Williamsburg - the Virginia town in which daily life in 18th century America is re-enacted. The ad's
Familiar saying with a twist
Sales promotion
24 percent
During the preapproach
31. Something's Cooking sells a variety of cooking and serving utensils. Each November the promotion staff creates an elaborate display of all he utensils and cooking pans a cook could possibly need to cook a big Thanksgiving meal. What type of display w
Cross-examined
Rack jobber
Employee relations
Related merchandise dislpay
32. What type of transportation accounts for the smallest percentage of total ton-miles of freight shipped?
Newspaper
Indirect
Air
Direct check
33. 'My spouse and I would love to take this trip to Hawaii that you've described - but we have to repaint our house and we really should replace out refrigerator.' What us such an objection based on?
Offering related merchandise
Need
The salesperson's prior relationship with the customer
Stop showing additional merchandise
34. A music store's display of compact discs by a popular country-western singer was unsuccessful. Huge posters of the singer completely overshadowed the CDs. Once the display was removed - sales of the CDs improved. What is the artistic element that mos
Proportion
Ignore the interruption
Seasonal discount
Research service
35. As the chief financial officer of NewVillage Bookstores - Incorporated - Buffy monitors the company's financial status. She also meets with other company officers to decide the direction the company will take to meet customer needs and increase profi
Sherman Antitrust Act
Rack jobber
Top Management
Seasonal discount
36. Materials requirement planning is part of what overall business activity?
Integrated
Illustration sight lines lead the reader to the copy
Production planning
Publicity
37. Jayne works in the mens clothing department of a large department store. Yesterday - he noticed a customer inspecting an elegant suit. Approaching the customer - Jayne said - 'Good morning - Mr. Phelps. May I put that suit in a dressing room for you?
Blind check method
Illustration sight lines lead the reader to the copy
Greeting approach
24 percent
38. Richard bought bath towels for his new apartment. The original price for the towels was $21.95 each - but they had been marked down by 33 percent. What was the total cost to Richard - excluding tax - for four towels.
$58.83
Supervisors
During the preapproach
Ignore the interruption
39. What should the salesperson do when a customer is having difficulty making a buying decision?
Stop showing additional merchandise
Sherman Antitrust Act
The width of the store's aisles
Standing room only close
40. In which type of print medium is an advertisement's life the shortest?
Standing room only close
Newspaper
Offering related merchandise
Newspapers circulation is documented and verifiable
41. According to Marketing Essentials - how does a customer feel when you ask several questions in a row?
Publicity
Manufacturer to wholesaler to retailer to consumer
Water
Cross-examined
42. What should you do when a customer interrupts you with a question while you are making change?
Sales promotion
Ignore the interruption
Related merchandise dislpay
Straight-rebury
43. Arabesque Danceware store had $67 -500 in sales during January and its BOM stock inventory was $135000. What was its stock-to-sales ratio?
2
The customers
Limited
Consumers will buy only a limited amount of a product no matter how low its price
44. The business often has the least control over which type of promotion?
Formal training
Consumers will buy only a limited amount of a product no matter how low its price
Familiar saying with a twist
Publicity
45. How should a salesperson greet a customer in Japan?
Sales revenue
Shake hands firmly and bow
The accuracy of the mailing list
Water
46. On what figure are all other sales projection figures in a merchandise plan based?
Planned sales
Air
Straight-rebury
Employee relations
47. The owner of Furry Friends pet store holds weekly informal meetings to keep employees aware of new products in the store. How are the pet shop employees getting product information?
Newspapers circulation is documented and verifiable
Formal training
Three
Stock shortage
48. In ads - What are line of force?
Illustration sight lines lead the reader to the copy
$3 -548.16
Standing room only close
Newspapers circulation is documented and verifiable
49. Dana needed to stock up on office supplies. She bought three packages of multi-colored file folders at $4.25 per package - six boses of felt-tip markers at $3.68 per box - and two staplers at $6.19 apiece. Assuming a tax rate of 6 percent - What was
Consumers will buy only a limited amount of a product no matter how low its price
Creativity
Related merchandise dislpay
$50.04
50. In which situation is using the latest jargon acceptable?
Beds and dressers to hotel managers
Pipeline
$58.83
Sales promotion