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Marketing Skills Exam

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Which printed media is found in 98 percent of American homes?






2. During what stage of selling should you educate a customer about the special care or special instructions an item requires?






3. Brigette works for Rising Bakery Company. She manages the bakery's inventory at 25 supermarkets by refilling stock and maintaining the stores' Rising Bakery displays. What is Brigette?






4. What is the easiest and most effective method of suggestion selling?






5. Brigette works for Rising Bakery Company. She manages the bakery's inventory at 25 supermarkets by refilling stock and maintaining the stores' Rising Bakery displays. What is Brigette?






6. Employee morale is very low at the I Was Frames art supplies company. Employees are unhappy because vacant management positions are always filled by people from outside the company. Turnover at the production and supervisory levels is high. What do e






7. lettuce farmer in California sends a carload of produce east to Ohio on Monday night. On Tuesday morning - the farmer finds a buyer for the lettuce in Albuquerque - New Mexico. What railroad service can be use to arrange for the lettuce to go to New






8. What do many store use to mark the price on a dress or suit?






9. Businesses that advertise in newspapers can target their ads to people wit particular interests or to those living in a particular region. Why can businesses do this targeting?






10. What is loss-leader pricing a part of?






11. What should the salesperson do when a customer is having difficulty making a buying decision?






12. What is the first step in the procedure for determining an item's retail price when we know the item's cost and the customary markup on retail?






13. What does the law of diminishing marginal utility state?






14. Petite Boutique buys its blouses from Too Sweet blouse manufacturers. Too Sweet offers a 12 percent discounts on orders of $3000 or more. Petite Boutique ordered $4 -200 worth of merchandise and insistred on terms of 4/10 net 30. If the store takes a






15. What is the checking method that is susceptible to errors if receivers do not physically count the total number of items in shipment?






16. What is loss-leader pricing a part of?






17. What industry was adversely affected by price wars?






18. Who are those who assign work duties and supervise employees?






19. Anna sells upscale casual wear at Northeastern Adventures. Just before she writes up a customer's order - Anna shows the customer the store's newest merchandise - particularly those items that coordinate with the customer's purchases. What method is






20. River Tam owns and operate River Tam's Textiles Which manufactures fabric used by furniture makers for covering sofas and chairs. River Tam's business is too small to afford its own sales force. What is the distribution channel that River Tam would m






21. The sales close that should be used infrequently because it can be viewed by the customer as a pressure tactic is the...






22. Determine the maintained markup percentage for a refrigerator that costs an retailer $365 to stock and that sells for $690; the store wants to mark down the refrigerator 30 percent.






23. What is the law which prohibits companies from engaging in price fixing?






24. What is the source of direction for the company in horizontally organized companies






25. During what stage of selling should you educate a customer about the special care or special instructions an item requires?






26. Something's Cooking sells a variety of cooking and serving utensils. Each November the promotion staff creates an elaborate display of all he utensils and cooking pans a cook could possibly need to cook a big Thanksgiving meal. What type of display w






27. The sales close that should be used infrequently because it can be viewed by the customer as a pressure tactic is the...






28. According to the text - What is one of the most important consideration in direct mail advertising?






29. Score Sporting Goods store always has a display with mannequins engaged in season-appropriate sports. The store uses many props to make customers feel as if they could almost join the fun going on in the displays. How would you describe the settings






30. A customer in a computer store tells the salesperson - 'I cant buy this software program. I dont understand the directions.' The salesperson's reply is - 'Let's read over the directions together. What is the first direction you find confusing?' What






31. How can you - as a salesperson - best avoid disagreements with a customer about the amount of money the customer gave you as payment?






32. A mortgage broker arranges for a lending institution (such as a bank or savings and loan association) to provide a mortgage for a consumer of business. In this case - What is the channel for distribution of services?






33. Employee morale is very low at the I Was Frames art supplies company. Employees are unhappy because vacant management positions are always filled by people from outside the company. Turnover at the production and supervisory levels is high. What do e






34. How should a salesperson greet a customer in Japan?






35. Jayne works in the mens clothing department of a large department store. Yesterday - he noticed a customer inspecting an elegant suit. Approaching the customer - Jayne said - 'Good morning - Mr. Phelps. May I put that suit in a dressing room for you?






36. A stationary and gift store has a sale on July 5th of all small American flags and of red - white - and blue paper goods. Customers are given 50 percent off the price of the goods. What is this an example of?






37. On what figure are all other sales projection figures in a merchandise plan based?






38. The Natural Place is a gift store selling items that focus on the environment and ecological concerns. Chris coordinates all of the physical elements in The Natural Place so that the store projects the right image to its customers. What is Chris dire






39. Dana needed to stock up on office supplies. She bought three packages of multi-colored file folders at $4.25 per package - six boses of felt-tip markers at $3.68 per box - and two staplers at $6.19 apiece. Assuming a tax rate of 6 percent - What was






40. What should the salesperson do when a customer is having difficulty making a buying decision?






41. What is the transportation system with the best safety record?






42. Materials requirement planning is part of what overall business activity?






43. What type of transportation is convenient and helps reduce both packaging and inventory costs?






44. Businesses that advertise in newspapers can target their ads to people wit particular interests or to those living in a particular region. Why can businesses do this targeting?






45. The Baker and Roberti 29 Flavors ice cream company sells its ice cream and frozen yogurt only in its company-owned retail stores. What is this particular kind of distribution called?






46. How can you - as a salesperson - best avoid disagreements with a customer about the amount of money the customer gave you as payment?






47. What is the one visual merchandising element that influences customer behavior more directly than any other?

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48. Jayne works in the mens clothing department of a large department store. Yesterday - he noticed a customer inspecting an elegant suit. Approaching the customer - Jayne said - 'Good morning - Mr. Phelps. May I put that suit in a dressing room for you?






49. In which step of the sale should you learn what the retail customer is looking for in a good or service?






50. Price x Quantity Sold = what?







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