Test your basic knowledge |

Marketing Skills Exam

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What is the law which prohibits companies from engaging in price fixing?






2. lettuce farmer in California sends a carload of produce east to Ohio on Monday night. On Tuesday morning - the farmer finds a buyer for the lettuce in Albuquerque - New Mexico. What railroad service can be use to arrange for the lettuce to go to New






3. What is the easiest and most effective method of suggestion selling?






4. What is the most temporary of the psychological pricing techniques?






5. What does the law of diminishing marginal utility state?






6. What is a typical cash register arrangement?






7. A salesperson says to a customer - 'I've has many customers express the same concern you've just stated.' What step of the basic strategy for handling objections does the preceding comment exemplify?






8. How should a salesperson greet a customer in Japan?






9. What is the source of direction for the company in horizontally organized companies






10. What is the difference between recorded sales and inventory based on a physical count?






11. During what stage of selling should you educate a customer about the special care or special instructions an item requires?






12. Petite Boutique buys its blouses from Too Sweet blouse manufacturers. Too Sweet offers a 12 percent discounts on orders of $3000 or more. Petite Boutique ordered $4 -200 worth of merchandise and insistred on terms of 4/10 net 30. If the store takes a






13. What is the most temporary of the psychological pricing techniques?






14. Who are those who assign work duties and supervise employees?






15. Richard bought bath towels for his new apartment. The original price for the towels was $21.95 each - but they had been marked down by 33 percent. What was the total cost to Richard - excluding tax - for four towels.






16. Employee morale is very low at the I Was Frames art supplies company. Employees are unhappy because vacant management positions are always filled by people from outside the company. Turnover at the production and supervisory levels is high. What do e






17. The Baker and Roberti 29 Flavors ice cream company sells its ice cream and frozen yogurt only in its company-owned retail stores. What is this particular kind of distribution called?






18. In what product lifecycle state is a product in when a product in when a product's marketers are looking for new market segments?






19. In an advertising agency - some people study demographic data in order to determine the type of message that will appeal to a particular market segment. In what department do such agency employees usually work?






20. As Inara opened a new box of tissue - she noticed a card inside listing prizes she could win if she wrote her name and address on a pice of paper and mailed it to the tissue manufacturer - who would pull 10000 names of winners out of an enormous coll






21. Sometimes a home owner who wishes to sell his or her house will but a home warranty. This means that the buyer of the house will not have to pay for particular house repairs that become necessary during the first year after the house is sold. In this






22. The Frisinas take a vacation every spring. Working with a travel agent to gather info. about possible destinations - they have planned and taken trips to resort locations throughout the U.S. What type 0f decision making will the Frisinas use to selec






23. What type of transportation is convenient and helps reduce both packaging and inventory costs?






24. Employee morale is very low at the I Was Frames art supplies company. Employees are unhappy because vacant management positions are always filled by people from outside the company. Turnover at the production and supervisory levels is high. What do e






25. What is the first step in the procedure for determining an item's retail price when we know the item's cost and the customary markup on retail?






26. Jayne works in the mens clothing department of a large department store. Yesterday - he noticed a customer inspecting an elegant suit. Approaching the customer - Jayne said - 'Good morning - Mr. Phelps. May I put that suit in a dressing room for you?






27. What is the transportation system with the best safety record?






28. Anna sells upscale casual wear at Northeastern Adventures. Just before she writes up a customer's order - Anna shows the customer the store's newest merchandise - particularly those items that coordinate with the customer's purchases. What method is






29. The Baker and Roberti 29 Flavors ice cream company sells its ice cream and frozen yogurt only in its company-owned retail stores. What is this particular kind of distribution called?






30. What type of transportation accounts for the smallest percentage of total ton-miles of freight shipped?






31. How should a salesperson greet a customer in Japan?






32. The Frisinas take a vacation every spring. Working with a travel agent to gather info. about possible destinations - they have planned and taken trips to resort locations throughout the U.S. What type 0f decision making will the Frisinas use to selec






33. What type of transportation is convenient and helps reduce both packaging and inventory costs?






34. What is the checking method that is susceptible to errors if receivers do not physically count the total number of items in shipment?






35. What is a typical cash register arrangement?






36. Pet World wants to reduce its planned reductions by 7 percent from last year's figure of $850. Therefore - what would be Pet World's planned reduction amount for this year?






37. A tape recorder that cost Plugged In electronics store $18 and that originally sold for $42 is marked down 25 percent. What is the maintained markup in dollars for the recorder?






38. Which printed media is found in 98 percent of American homes?






39. What is the one visual merchandising element that influences customer behavior more directly than any other?

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40. lettuce farmer in California sends a carload of produce east to Ohio on Monday night. On Tuesday morning - the farmer finds a buyer for the lettuce in Albuquerque - New Mexico. What railroad service can be use to arrange for the lettuce to go to New






41. A print ad includes a photo of a woman dressed in pre-Revolutionary War attire and cooking over an open-air fire. The woman is clearly an employee of Williamsburg - the Virginia town in which daily life in 18th century America is re-enacted. The ad's






42. The owner of Furry Friends pet store holds weekly informal meetings to keep employees aware of new products in the store. How are the pet shop employees getting product information?






43. Sometimes a home owner who wishes to sell his or her house will but a home warranty. This means that the buyer of the house will not have to pay for particular house repairs that become necessary during the first year after the house is sold. In this






44. What is a special price discount that is given as an incentive to wholesalers and retailers?






45. Frank owns a gardening service. Every few months - he leaves flyers detailing his services on the doorsteps of houses in local neighborhoods. What method is Frank using to find new customers?






46. What is the difference between recorded sales and inventory based on a physical count?






47. What is the purpose of an illustration in an ad?






48. What is loss-leader pricing a part of?






49. What does the law of diminishing marginal utility state?






50. In an advertising agency - some people study demographic data in order to determine the type of message that will appeal to a particular market segment. In what department do such agency employees usually work?