Test your basic knowledge |

Marketing Skills Exam

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. When are the customers' needs usually determined in a business-to-business sales situation?






2. What is a special price discount that is given as an incentive to wholesalers and retailers?






3. During a presentation - What is the maximum number of items a salesperson should show a customer at one time?






4. How should a salesperson greet a customer in Japan?






5. A music store's display of compact discs by a popular country-western singer was unsuccessful. Huge posters of the singer completely overshadowed the CDs. Once the display was removed - sales of the CDs improved. What is the artistic element that mos






6. The sales close that should be used infrequently because it can be viewed by the customer as a pressure tactic is the...






7. What is loss-leader pricing a part of?






8. What is the purpose of an illustration in an ad?






9. Richard bought bath towels for his new apartment. The original price for the towels was $21.95 each - but they had been marked down by 33 percent. What was the total cost to Richard - excluding tax - for four towels.






10. A tape recorder that cost Plugged In electronics store $18 and that originally sold for $42 is marked down 25 percent. What is the maintained markup in dollars for the recorder?






11. Materials requirement planning is part of what overall business activity?






12. In which type of print medium is an advertisement's life the shortest?






13. When used in headlines - what words attract most readers' attention?






14. How can you - as a salesperson - best avoid disagreements with a customer about the amount of money the customer gave you as payment?






15. Frank owns a gardening service. Every few months - he leaves flyers detailing his services on the doorsteps of houses in local neighborhoods. What method is Frank using to find new customers?






16. In which type of print medium is an advertisement's life the shortest?






17. Anna sells upscale casual wear at Northeastern Adventures. Just before she writes up a customer's order - Anna shows the customer the store's newest merchandise - particularly those items that coordinate with the customer's purchases. What method is






18. In business-to-business selling - What is the key factor in determining the kinds of preapproach activities a salesperson should do?

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19. A stationary and gift store has a sale on July 5th of all small American flags and of red - white - and blue paper goods. Customers are given 50 percent off the price of the goods. What is this an example of?






20. Arabesque Danceware store had $67 -500 in sales during January and its BOM stock inventory was $135000. What was its stock-to-sales ratio?






21. Businesses that advertise in newspapers can target their ads to people wit particular interests or to those living in a particular region. Why can businesses do this targeting?






22. When are the customers' needs usually determined in a business-to-business sales situation?






23. What is a typical cash register arrangement?






24. Faro illustrated children's books for a large publishing house. Her illustrations were original and charming - but very different from the types of drawings the company preferred. Eventually - Faro left the company for a job with another publishing f






25. What should the salesperson do when a customer is having difficulty making a buying decision?






26. Determine the maintained markup percentage for a refrigerator that costs an retailer $365 to stock and that sells for $690; the store wants to mark down the refrigerator 30 percent.






27. What should the salesperson do when a customer is having difficulty making a buying decision?






28. Price x Quantity Sold = what?






29. In an advertising agency - some people study demographic data in order to determine the type of message that will appeal to a particular market segment. In what department do such agency employees usually work?






30. On what figure are all other sales projection figures in a merchandise plan based?






31. On what figure are all other sales projection figures in a merchandise plan based?






32. The Baker and Roberti 29 Flavors ice cream company sells its ice cream and frozen yogurt only in its company-owned retail stores. What is this particular kind of distribution called?






33. What type of transportation is convenient and helps reduce both packaging and inventory costs?






34. What is the law which prohibits companies from engaging in price fixing?






35. According to Marketing Essentials - how does a customer feel when you ask several questions in a row?






36. What is the most likely distribution channel for manufacturer of laundry products - candy - and flowers desined for consumers use?






37. What is the transportation system with the best safety record?






38. lettuce farmer in California sends a carload of produce east to Ohio on Monday night. On Tuesday morning - the farmer finds a buyer for the lettuce in Albuquerque - New Mexico. What railroad service can be use to arrange for the lettuce to go to New






39. The business often has the least control over which type of promotion?






40. The Baker and Roberti 29 Flavors ice cream company sells its ice cream and frozen yogurt only in its company-owned retail stores. What is this particular kind of distribution called?






41. What does the law of diminishing marginal utility state?






42. The owner of Furry Friends pet store holds weekly informal meetings to keep employees aware of new products in the store. How are the pet shop employees getting product information?






43. Which printed media is found in 98 percent of American homes?






44. Frank owns a gardening service. Every few months - he leaves flyers detailing his services on the doorsteps of houses in local neighborhoods. What method is Frank using to find new customers?






45. A music store's display of compact discs by a popular country-western singer was unsuccessful. Huge posters of the singer completely overshadowed the CDs. Once the display was removed - sales of the CDs improved. What is the artistic element that mos






46. What is the least expensive means of product transportation?






47. Price x Quantity Sold = what?






48. In which situation is using the latest jargon acceptable?






49. A mortgage broker arranges for a lending institution (such as a bank or savings and loan association) to provide a mortgage for a consumer of business. In this case - What is the channel for distribution of services?






50. River Tam owns and operate River Tam's Textiles Which manufactures fabric used by furniture makers for covering sofas and chairs. River Tam's business is too small to afford its own sales force. What is the distribution channel that River Tam would m