Test your basic knowledge |

Marketing Skills Exam

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What does the law of diminishing marginal utility state?






2. Ordering staple goods from a familiar vendor is what type of purchasing situation?






3. What is the name f a legal contract between a buyer and a supplier that lists the characteristics - price - and shipping instructions of the items the supplier will provide?






4. During a presentation - What is the maximum number of items a salesperson should show a customer at one time?






5. Something's Cooking sells a variety of cooking and serving utensils. Each November the promotion staff creates an elaborate display of all he utensils and cooking pans a cook could possibly need to cook a big Thanksgiving meal. What type of display w






6. In an advertising agency - some people study demographic data in order to determine the type of message that will appeal to a particular market segment. In what department do such agency employees usually work?






7. A company's commitment to maintaining a good health and benefits package for its workers will directly affect its






8. A stationary and gift store has a sale on July 5th of all small American flags and of red - white - and blue paper goods. Customers are given 50 percent off the price of the goods. What is this an example of?






9. A company's commitment to maintaining a good health and benefits package for its workers will directly affect its






10. Claire check merchandise shipments for a large electronics store. Recently - a shipment containing a variety of computer monitors and disk drivers arrived at the store later than expected and without an invoice. The salespeople needed the merchandise






11. Dana needed to stock up on office supplies. She bought three packages of multi-colored file folders at $4.25 per package - six boses of felt-tip markers at $3.68 per box - and two staplers at $6.19 apiece. Assuming a tax rate of 6 percent - What was






12. What is a special price discount that is given as an incentive to wholesalers and retailers?






13. How does most price planning begin?






14. In an advertising agency - some people study demographic data in order to determine the type of message that will appeal to a particular market segment. In what department do such agency employees usually work?






15. Richard bought bath towels for his new apartment. The original price for the towels was $21.95 each - but they had been marked down by 33 percent. What was the total cost to Richard - excluding tax - for four towels.






16. What is the first step in the procedure for determining an item's retail price when we know the item's cost and the customary markup on retail?






17. What is the first step in the procedure for determining an item's retail price when we know the item's cost and the customary markup on retail?






18. 'My spouse and I would love to take this trip to Hawaii that you've described - but we have to repaint our house and we really should replace out refrigerator.' What us such an objection based on?






19. On what figure are all other sales projection figures in a merchandise plan based?






20. What is loss-leader pricing a part of?






21. In which type of print medium is an advertisement's life the shortest?






22. As the chief financial officer of NewVillage Bookstores - Incorporated - Buffy monitors the company's financial status. She also meets with other company officers to decide the direction the company will take to meet customer needs and increase profi






23. In which situation is using the latest jargon acceptable?






24. Which printed media is found in 98 percent of American homes?






25. According to Marketing Essentials - how does a customer feel when you ask several questions in a row?






26. The owner of Furry Friends pet store holds weekly informal meetings to keep employees aware of new products in the store. How are the pet shop employees getting product information?






27. Sometimes a home owner who wishes to sell his or her house will but a home warranty. This means that the buyer of the house will not have to pay for particular house repairs that become necessary during the first year after the house is sold. In this






28. Something's Cooking sells a variety of cooking and serving utensils. Each November the promotion staff creates an elaborate display of all he utensils and cooking pans a cook could possibly need to cook a big Thanksgiving meal. What type of display w






29. As the chief financial officer of NewVillage Bookstores - Incorporated - Buffy monitors the company's financial status. She also meets with other company officers to decide the direction the company will take to meet customer needs and increase profi






30. lettuce farmer in California sends a carload of produce east to Ohio on Monday night. On Tuesday morning - the farmer finds a buyer for the lettuce in Albuquerque - New Mexico. What railroad service can be use to arrange for the lettuce to go to New






31. Price x Quantity Sold = what?






32. Sometimes a home owner who wishes to sell his or her house will but a home warranty. This means that the buyer of the house will not have to pay for particular house repairs that become necessary during the first year after the house is sold. In this






33. What is the one visual merchandising element that influences customer behavior more directly than any other?


34. The Natural Place is a gift store selling items that focus on the environment and ecological concerns. Chris coordinates all of the physical elements in The Natural Place so that the store projects the right image to its customers. What is Chris dire






35. What is the purpose of an illustration in an ad?






36. The Baker and Roberti 29 Flavors ice cream company sells its ice cream and frozen yogurt only in its company-owned retail stores. What is this particular kind of distribution called?






37. What is a typical cash register arrangement?






38. Jayne works in the mens clothing department of a large department store. Yesterday - he noticed a customer inspecting an elegant suit. Approaching the customer - Jayne said - 'Good morning - Mr. Phelps. May I put that suit in a dressing room for you?






39. What is the most temporary of the psychological pricing techniques?






40. What do many store use to mark the price on a dress or suit?






41. How does most price planning begin?






42. Which printed media is found in 98 percent of American homes?






43. Ordering staple goods from a familiar vendor is what type of purchasing situation?






44. What is the law which prohibits companies from engaging in price fixing?






45. On what figure are all other sales projection figures in a merchandise plan based?






46. How can you - as a salesperson - best avoid disagreements with a customer about the amount of money the customer gave you as payment?






47. Price x Quantity Sold = what?






48. What is the easiest and most effective method of suggestion selling?






49. Jayne works in the mens clothing department of a large department store. Yesterday - he noticed a customer inspecting an elegant suit. Approaching the customer - Jayne said - 'Good morning - Mr. Phelps. May I put that suit in a dressing room for you?






50. Brigette works for Rising Bakery Company. She manages the bakery's inventory at 25 supermarkets by refilling stock and maintaining the stores' Rising Bakery displays. What is Brigette?