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Marketing Skills Exam

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. 'My spouse and I would love to take this trip to Hawaii that you've described - but we have to repaint our house and we really should replace out refrigerator.' What us such an objection based on?






2. Sometimes a home owner who wishes to sell his or her house will but a home warranty. This means that the buyer of the house will not have to pay for particular house repairs that become necessary during the first year after the house is sold. In this






3. Frank owns a gardening service. Every few months - he leaves flyers detailing his services on the doorsteps of houses in local neighborhoods. What method is Frank using to find new customers?






4. How does most price planning begin?






5. Pet World wants to reduce its planned reductions by 7 percent from last year's figure of $850. Therefore - what would be Pet World's planned reduction amount for this year?






6. What is the name f a legal contract between a buyer and a supplier that lists the characteristics - price - and shipping instructions of the items the supplier will provide?






7. Claire check merchandise shipments for a large electronics store. Recently - a shipment containing a variety of computer monitors and disk drivers arrived at the store later than expected and without an invoice. The salespeople needed the merchandise






8. How can you - as a salesperson - best avoid disagreements with a customer about the amount of money the customer gave you as payment?






9. What is a special price discount that is given as an incentive to wholesalers and retailers?






10. What should the salesperson do when a customer is having difficulty making a buying decision?






11. Richard bought bath towels for his new apartment. The original price for the towels was $21.95 each - but they had been marked down by 33 percent. What was the total cost to Richard - excluding tax - for four towels.






12. What is the name f a legal contract between a buyer and a supplier that lists the characteristics - price - and shipping instructions of the items the supplier will provide?






13. A mortgage broker arranges for a lending institution (such as a bank or savings and loan association) to provide a mortgage for a consumer of business. In this case - What is the channel for distribution of services?






14. Materials requirement planning is part of what overall business activity?






15. What should you do when a customer interrupts you with a question while you are making change?






16. What is one characteristic of advertising?






17. Richard bought bath towels for his new apartment. The original price for the towels was $21.95 each - but they had been marked down by 33 percent. What was the total cost to Richard - excluding tax - for four towels.






18. A company's commitment to maintaining a good health and benefits package for its workers will directly affect its






19. The Frisinas take a vacation every spring. Working with a travel agent to gather info. about possible destinations - they have planned and taken trips to resort locations throughout the U.S. What type 0f decision making will the Frisinas use to selec






20. How should a salesperson greet a customer in Japan?






21. The Natural Place is a gift store selling items that focus on the environment and ecological concerns. Chris coordinates all of the physical elements in The Natural Place so that the store projects the right image to its customers. What is Chris dire






22. According to Marketing Essentials - how does a customer feel when you ask several questions in a row?






23. During a presentation - What is the maximum number of items a salesperson should show a customer at one time?






24. Jayne works in the mens clothing department of a large department store. Yesterday - he noticed a customer inspecting an elegant suit. Approaching the customer - Jayne said - 'Good morning - Mr. Phelps. May I put that suit in a dressing room for you?






25. What is the contract term 3/10 net 30 extra 60 an example of?






26. In business-to-business selling - What is the key factor in determining the kinds of preapproach activities a salesperson should do?

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27. What should you do when a customer interrupts you with a question while you are making change?






28. A company's commitment to maintaining a good health and benefits package for its workers will directly affect its






29. lettuce farmer in California sends a carload of produce east to Ohio on Monday night. On Tuesday morning - the farmer finds a buyer for the lettuce in Albuquerque - New Mexico. What railroad service can be use to arrange for the lettuce to go to New






30. A tape recorder that cost Plugged In electronics store $18 and that originally sold for $42 is marked down 25 percent. What is the maintained markup in dollars for the recorder?






31. The Baker and Roberti 29 Flavors ice cream company sells its ice cream and frozen yogurt only in its company-owned retail stores. What is this particular kind of distribution called?






32. Dana needed to stock up on office supplies. She bought three packages of multi-colored file folders at $4.25 per package - six boses of felt-tip markers at $3.68 per box - and two staplers at $6.19 apiece. Assuming a tax rate of 6 percent - What was






33. What is the transportation system with the best safety record?






34. When used in headlines - what words attract most readers' attention?






35. Brigette works for Rising Bakery Company. She manages the bakery's inventory at 25 supermarkets by refilling stock and maintaining the stores' Rising Bakery displays. What is Brigette?






36. The owner of Furry Friends pet store holds weekly informal meetings to keep employees aware of new products in the store. How are the pet shop employees getting product information?






37. When are the customers' needs usually determined in a business-to-business sales situation?






38. Anna sells upscale casual wear at Northeastern Adventures. Just before she writes up a customer's order - Anna shows the customer the store's newest merchandise - particularly those items that coordinate with the customer's purchases. What method is






39. What is a special price discount that is given as an incentive to wholesalers and retailers?






40. According to the text - What is one of the most important consideration in direct mail advertising?






41. A stationary and gift store has a sale on July 5th of all small American flags and of red - white - and blue paper goods. Customers are given 50 percent off the price of the goods. What is this an example of?






42. What is the purpose of an illustration in an ad?






43. What is the contract term 3/10 net 30 extra 60 an example of?






44. What is the purpose of an illustration in an ad?






45. On what figure are all other sales projection figures in a merchandise plan based?






46. The Baker and Roberti 29 Flavors ice cream company sells its ice cream and frozen yogurt only in its company-owned retail stores. What is this particular kind of distribution called?






47. In ads - What are line of force?






48. What does the law of diminishing marginal utility state?






49. What is the most likely distribution channel for manufacturer of laundry products - candy - and flowers desined for consumers use?






50. What type of transportation accounts for the smallest percentage of total ton-miles of freight shipped?







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