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Marketing Skills Exam

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The Natural Place is a gift store selling items that focus on the environment and ecological concerns. Chris coordinates all of the physical elements in The Natural Place so that the store projects the right image to its customers. What is Chris dire






2. Claire check merchandise shipments for a large electronics store. Recently - a shipment containing a variety of computer monitors and disk drivers arrived at the store later than expected and without an invoice. The salespeople needed the merchandise






3. What is the source of direction for the company in horizontally organized companies






4. In ads - What are line of force?






5. Employee morale is very low at the I Was Frames art supplies company. Employees are unhappy because vacant management positions are always filled by people from outside the company. Turnover at the production and supervisory levels is high. What do e






6. What is the first step in the procedure for determining an item's retail price when we know the item's cost and the customary markup on retail?






7. What is electronic data interchange used for?






8. Which printed media is found in 98 percent of American homes?






9. Dana needed to stock up on office supplies. She bought three packages of multi-colored file folders at $4.25 per package - six boses of felt-tip markers at $3.68 per box - and two staplers at $6.19 apiece. Assuming a tax rate of 6 percent - What was






10. What do many store use to mark the price on a dress or suit?






11. A music store's display of compact discs by a popular country-western singer was unsuccessful. Huge posters of the singer completely overshadowed the CDs. Once the display was removed - sales of the CDs improved. What is the artistic element that mos






12. What is the least expensive means of product transportation?






13. Frank owns a gardening service. Every few months - he leaves flyers detailing his services on the doorsteps of houses in local neighborhoods. What method is Frank using to find new customers?






14. The Baker and Roberti 29 Flavors ice cream company sells its ice cream and frozen yogurt only in its company-owned retail stores. What is this particular kind of distribution called?






15. In what product lifecycle state is a product in when a product in when a product's marketers are looking for new market segments?






16. Petite Boutique buys its blouses from Too Sweet blouse manufacturers. Too Sweet offers a 12 percent discounts on orders of $3000 or more. Petite Boutique ordered $4 -200 worth of merchandise and insistred on terms of 4/10 net 30. If the store takes a






17. What is the contract term 3/10 net 30 extra 60 an example of?






18. What is the difference between recorded sales and inventory based on a physical count?






19. What type of transportation is convenient and helps reduce both packaging and inventory costs?






20. Claire check merchandise shipments for a large electronics store. Recently - a shipment containing a variety of computer monitors and disk drivers arrived at the store later than expected and without an invoice. The salespeople needed the merchandise






21. How should a salesperson greet a customer in Japan?






22. What is loss-leader pricing a part of?






23. Materials requirement planning is part of what overall business activity?






24. What is the law which prohibits companies from engaging in price fixing?






25. Arabesque Danceware store had $67 -500 in sales during January and its BOM stock inventory was $135000. What was its stock-to-sales ratio?






26. The Frisinas take a vacation every spring. Working with a travel agent to gather info. about possible destinations - they have planned and taken trips to resort locations throughout the U.S. What type 0f decision making will the Frisinas use to selec






27. Arabesque Danceware store had $67 -500 in sales during January and its BOM stock inventory was $135000. What was its stock-to-sales ratio?






28. Sometimes a home owner who wishes to sell his or her house will but a home warranty. This means that the buyer of the house will not have to pay for particular house repairs that become necessary during the first year after the house is sold. In this






29. What is a special price discount that is given as an incentive to wholesalers and retailers?






30. When used in headlines - what words attract most readers' attention?






31. A print ad includes a photo of a woman dressed in pre-Revolutionary War attire and cooking over an open-air fire. The woman is clearly an employee of Williamsburg - the Virginia town in which daily life in 18th century America is re-enacted. The ad's






32. A customer in a computer store tells the salesperson - 'I cant buy this software program. I dont understand the directions.' The salesperson's reply is - 'Let's read over the directions together. What is the first direction you find confusing?' What






33. Businesses that advertise in newspapers can target their ads to people wit particular interests or to those living in a particular region. Why can businesses do this targeting?






34. A stationary and gift store has a sale on July 5th of all small American flags and of red - white - and blue paper goods. Customers are given 50 percent off the price of the goods. What is this an example of?






35. During what stage of selling should you educate a customer about the special care or special instructions an item requires?






36. On what figure are all other sales projection figures in a merchandise plan based?






37. According to the text - What is one of the most important consideration in direct mail advertising?






38. Who are those who assign work duties and supervise employees?






39. Faro illustrated children's books for a large publishing house. Her illustrations were original and charming - but very different from the types of drawings the company preferred. Eventually - Faro left the company for a job with another publishing f






40. Richard bought bath towels for his new apartment. The original price for the towels was $21.95 each - but they had been marked down by 33 percent. What was the total cost to Richard - excluding tax - for four towels.






41. In what product lifecycle state is a product in when a product in when a product's marketers are looking for new market segments?






42. The owner of Furry Friends pet store holds weekly informal meetings to keep employees aware of new products in the store. How are the pet shop employees getting product information?






43. Materials requirement planning is part of what overall business activity?






44. What industry was adversely affected by price wars?






45. What is one characteristic of advertising?






46. Petite Boutique buys its blouses from Too Sweet blouse manufacturers. Too Sweet offers a 12 percent discounts on orders of $3000 or more. Petite Boutique ordered $4 -200 worth of merchandise and insistred on terms of 4/10 net 30. If the store takes a






47. During what stage of selling should you educate a customer about the special care or special instructions an item requires?






48. How can you - as a salesperson - best avoid disagreements with a customer about the amount of money the customer gave you as payment?






49. What is the one visual merchandising element that influences customer behavior more directly than any other?

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50. In which situation is using the latest jargon acceptable?







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Can you answer 50 questions in 15 minutes?


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