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Test your basic knowledge |
Marketing Skills Exam
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Claire check merchandise shipments for a large electronics store. Recently - a shipment containing a variety of computer monitors and disk drivers arrived at the store later than expected and without an invoice. The salespeople needed the merchandise
Newspapers circulation is documented and verifiable
Offering related merchandise
Blind check method
24 percent
2. Materials requirement planning is part of what overall business activity?
Proportion
Rack jobber
Incentives
Production planning
3. A customer in a computer store tells the salesperson - 'I cant buy this software program. I dont understand the directions.' The salesperson's reply is - 'Let's read over the directions together. What is the first direction you find confusing?' What
Formal training
Cost and expense analysis
Shake hands firmly and bow
Question
4. The Natural Place is a gift store selling items that focus on the environment and ecological concerns. Chris coordinates all of the physical elements in The Natural Place so that the store projects the right image to its customers. What is Chris dire
Acknowledge
Limited
Sales promotion
Related merchandise dislpay
5. The business often has the least control over which type of promotion?
Incentives
Loyalty
Publicity
The customers
6. According to Marketing Essentials - how does a customer feel when you ask several questions in a row?
The width of the store's aisles
Straight-rebury
Offering related merchandise
Cross-examined
7. What is the most temporary of the psychological pricing techniques?
Trucking
Familiar saying with a twist
Need
Promotional
8. What is the contract term 3/10 net 30 extra 60 an example of?
Buying allowance
Greeting approach
Discount pricing
Related merchandise dislpay
9. Score Sporting Goods store always has a display with mannequins engaged in season-appropriate sports. The store uses many props to make customers feel as if they could almost join the fun going on in the displays. How would you describe the settings
Research service
Curved
Realistic
Air
10. Score Sporting Goods store always has a display with mannequins engaged in season-appropriate sports. The store uses many props to make customers feel as if they could almost join the fun going on in the displays. How would you describe the settings
Pipeline
Realistic
Now - free - new
Sherman Antitrust Act
11. What do many store use to mark the price on a dress or suit?
Determining needs
UPC code
Cold canvassing
Blind check method
12. Who are those who assign work duties and supervise employees?
Newspapers circulation is documented and verifiable
$58.83
Integrated
Supervisors
13. The Baker and Roberti 29 Flavors ice cream company sells its ice cream and frozen yogurt only in its company-owned retail stores. What is this particular kind of distribution called?
Promotional
Integrated
Question
Air
14. In which situation is using the latest jargon acceptable?
Sherman Antitrust Act
Related merchandise dislpay
Beds and dressers to hotel managers
Psychological pricing
15. What is a typical cash register arrangement?
Coins in front - bills in back - $2 bills places under $1 bills
Realistic
Beds and dressers to hotel managers
Manufacturer hires agent who represents him or her in selling to industrial user
16. What should you do when a customer interrupts you with a question while you are making change?
Manufacturer to wholesaler to retailer to consumer
Shake hands firmly and bow
Top Management
Ignore the interruption
17. What type of transportation accounts for the smallest percentage of total ton-miles of freight shipped?
Related merchandise dislpay
Seasonal discount
Air
Coins in front - bills in back - $2 bills places under $1 bills
18. In business-to-business selling - What is the key factor in determining the kinds of preapproach activities a salesperson should do?
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19. What is the difference between recorded sales and inventory based on a physical count?
Departure
Stock shortage
Directory
Greeting approach
20. As Inara opened a new box of tissue - she noticed a card inside listing prizes she could win if she wrote her name and address on a pice of paper and mailed it to the tissue manufacturer - who would pull 10000 names of winners out of an enormous coll
UPC code
Incentives
Production planning
Air
21. Brigette works for Rising Bakery Company. She manages the bakery's inventory at 25 supermarkets by refilling stock and maintaining the stores' Rising Bakery displays. What is Brigette?
Planned sales
Realistic
Rack jobber
Planned sales
22. What is the most likely distribution channel for manufacturer of laundry products - candy - and flowers desined for consumers use?
Manufacturer to wholesaler to retailer to consumer
Incentives
Sales promotion
Encourage the customer to make a purchase
23. What is the first step in the procedure for determining an item's retail price when we know the item's cost and the customary markup on retail?
Pipeline
Determine what percentage of the retail price is equal to cost
The home scanner industry
Employee relations
24. Price x Quantity Sold = what?
The home scanner industry
It always identifies the name of the business of individual that paid for it
Encourage the customer to make a purchase
Sales revenue
25. Arabesque Danceware store had $67 -500 in sales during January and its BOM stock inventory was $135000. What was its stock-to-sales ratio?
Loyalty
Newspapers circulation is documented and verifiable
The home scanner industry
2
26. Sometimes a home owner who wishes to sell his or her house will but a home warranty. This means that the buyer of the house will not have to pay for particular house repairs that become necessary during the first year after the house is sold. In this
Cost and expense analysis
Curved
Purchase order
Extended product feature
27. During a presentation - What is the maximum number of items a salesperson should show a customer at one time?
Publicity
Three
Determine what percentage of the retail price is equal to cost
Stop showing additional merchandise
28. A visual merchandising specialist is creating a display for a new walking shoe. The shoe store owner wants to emphasize the comfort and freedom of movement the shoes give the wearer. To created this effect - the visual merchandising specialist should
Question
Need
Publicity
Curved
29. What is the one visual merchandising element that influences customer behavior more directly than any other?
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30. In ads - What are line of force?
$58.83
Sales revenue
Illustration sight lines lead the reader to the copy
The home scanner industry
31. On what figure are all other sales projection figures in a merchandise plan based?
Cost and expense analysis
Buying allowance
Formal training
Planned sales
32. 'My spouse and I would love to take this trip to Hawaii that you've described - but we have to repaint our house and we really should replace out refrigerator.' What us such an objection based on?
Need
Planned sales
Pipeline
Integrated
33. A mortgage broker arranges for a lending institution (such as a bank or savings and loan association) to provide a mortgage for a consumer of business. In this case - What is the channel for distribution of services?
Supervisors
Purchase order
Indirect
Sales revenue
34. What is electronic data interchange used for?
Determine what percentage of the retail price is equal to cost
Acknowledge
To transact purchase orders between businesses
Purchase order
35. Dana needed to stock up on office supplies. She bought three packages of multi-colored file folders at $4.25 per package - six boses of felt-tip markers at $3.68 per box - and two staplers at $6.19 apiece. Assuming a tax rate of 6 percent - What was
$50.04
Cost and expense analysis
Limited
Promotional
36. What type of transportation is convenient and helps reduce both packaging and inventory costs?
Air
Trucking
Manufacturer hires agent who represents him or her in selling to industrial user
Shake hands firmly and bow
37. What is the transportation system with the best safety record?
Pipeline
Determining needs
Ignore the interruption
Trucking
38. In which type of print medium is an advertisement's life the shortest?
Greeting approach
Air
Curved
Newspaper
39. During a presentation - What is the maximum number of items a salesperson should show a customer at one time?
Stock shortage
Planned sales
Three
Maturity
40. lettuce farmer in California sends a carload of produce east to Ohio on Monday night. On Tuesday morning - the farmer finds a buyer for the lettuce in Albuquerque - New Mexico. What railroad service can be use to arrange for the lettuce to go to New
Extended product feature
Encourage the customer to make a purchase
Direct check
Diversion-in-transit
41. In ads - What are line of force?
Psychological pricing
Illustration sight lines lead the reader to the copy
The home scanner industry
Research service
42. When used in headlines - what words attract most readers' attention?
It always identifies the name of the business of individual that paid for it
24 percent
By placing the money on the cash drawer ledge
Now - free - new
43. A music store's display of compact discs by a popular country-western singer was unsuccessful. Huge posters of the singer completely overshadowed the CDs. Once the display was removed - sales of the CDs improved. What is the artistic element that mos
Offering related merchandise
Proportion
Question
Promotional
44. The sales close that should be used infrequently because it can be viewed by the customer as a pressure tactic is the...
$58.83
Standing room only close
Blind check method
Purchase order
45. Richard bought bath towels for his new apartment. The original price for the towels was $21.95 each - but they had been marked down by 33 percent. What was the total cost to Richard - excluding tax - for four towels.
$58.83
Employee relations
Coins in front - bills in back - $2 bills places under $1 bills
Sherman Antitrust Act
46. What is the transportation system with the best safety record?
$790.50
Pipeline
Related merchandise dislpay
The accuracy of the mailing list
47. 'My spouse and I would love to take this trip to Hawaii that you've described - but we have to repaint our house and we really should replace out refrigerator.' What us such an objection based on?
Need
Sales revenue
The salesperson's prior relationship with the customer
Acknowledge
48. In what product lifecycle state is a product in when a product in when a product's marketers are looking for new market segments?
Acknowledge
$58.83
Maturity
Beds and dressers to hotel managers
49. Brigette works for Rising Bakery Company. She manages the bakery's inventory at 25 supermarkets by refilling stock and maintaining the stores' Rising Bakery displays. What is Brigette?
Related merchandise dislpay
The customers
Rack jobber
Air
50. A stationary and gift store has a sale on July 5th of all small American flags and of red - white - and blue paper goods. Customers are given 50 percent off the price of the goods. What is this an example of?
Incentives
Greeting approach
Loyalty
Seasonal discount