Test your basic knowledge |

Marketing Skills Exam

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What is the one visual merchandising element that influences customer behavior more directly than any other?

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2. The sales close that should be used infrequently because it can be viewed by the customer as a pressure tactic is the...






3. When are the customers' needs usually determined in a business-to-business sales situation?






4. In an advertising agency - some people study demographic data in order to determine the type of message that will appeal to a particular market segment. In what department do such agency employees usually work?






5. How can you - as a salesperson - best avoid disagreements with a customer about the amount of money the customer gave you as payment?






6. Something's Cooking sells a variety of cooking and serving utensils. Each November the promotion staff creates an elaborate display of all he utensils and cooking pans a cook could possibly need to cook a big Thanksgiving meal. What type of display w






7. What is the law which prohibits companies from engaging in price fixing?






8. In which situation is using the latest jargon acceptable?






9. In ads - What are line of force?






10. What is the first step in the procedure for determining an item's retail price when we know the item's cost and the customary markup on retail?






11. The business often has the least control over which type of promotion?






12. Which printed media is found in 98 percent of American homes?






13. Ordering staple goods from a familiar vendor is what type of purchasing situation?






14. The owner of Furry Friends pet store holds weekly informal meetings to keep employees aware of new products in the store. How are the pet shop employees getting product information?






15. As Inara opened a new box of tissue - she noticed a card inside listing prizes she could win if she wrote her name and address on a pice of paper and mailed it to the tissue manufacturer - who would pull 10000 names of winners out of an enormous coll






16. Score Sporting Goods store always has a display with mannequins engaged in season-appropriate sports. The store uses many props to make customers feel as if they could almost join the fun going on in the displays. How would you describe the settings






17. Sometimes a home owner who wishes to sell his or her house will but a home warranty. This means that the buyer of the house will not have to pay for particular house repairs that become necessary during the first year after the house is sold. In this






18. What is one characteristic of advertising?






19. Sometimes a home owner who wishes to sell his or her house will but a home warranty. This means that the buyer of the house will not have to pay for particular house repairs that become necessary during the first year after the house is sold. In this






20. In which type of print medium is an advertisement's life the shortest?






21. A music store's display of compact discs by a popular country-western singer was unsuccessful. Huge posters of the singer completely overshadowed the CDs. Once the display was removed - sales of the CDs improved. What is the artistic element that mos






22. What is the checking method that is susceptible to errors if receivers do not physically count the total number of items in shipment?






23. What is the law which prohibits companies from engaging in price fixing?






24. Claire check merchandise shipments for a large electronics store. Recently - a shipment containing a variety of computer monitors and disk drivers arrived at the store later than expected and without an invoice. The salespeople needed the merchandise






25. During a presentation - What is the maximum number of items a salesperson should show a customer at one time?






26. What is the difference between recorded sales and inventory based on a physical count?






27. What is loss-leader pricing a part of?






28. Brigette works for Rising Bakery Company. She manages the bakery's inventory at 25 supermarkets by refilling stock and maintaining the stores' Rising Bakery displays. What is Brigette?






29. In business-to-business selling - What is the key factor in determining the kinds of preapproach activities a salesperson should do?

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30. Jayne works in the mens clothing department of a large department store. Yesterday - he noticed a customer inspecting an elegant suit. Approaching the customer - Jayne said - 'Good morning - Mr. Phelps. May I put that suit in a dressing room for you?






31. Score Sporting Goods store always has a display with mannequins engaged in season-appropriate sports. The store uses many props to make customers feel as if they could almost join the fun going on in the displays. How would you describe the settings






32. How does most price planning begin?






33. Businesses that advertise in newspapers can target their ads to people wit particular interests or to those living in a particular region. Why can businesses do this targeting?






34. What is a typical cash register arrangement?






35. Arabesque Danceware store had $67 -500 in sales during January and its BOM stock inventory was $135000. What was its stock-to-sales ratio?






36. What is the easiest and most effective method of suggestion selling?






37. What do many store use to mark the price on a dress or suit?






38. River Tam owns and operate River Tam's Textiles Which manufactures fabric used by furniture makers for covering sofas and chairs. River Tam's business is too small to afford its own sales force. What is the distribution channel that River Tam would m






39. What type of transportation is convenient and helps reduce both packaging and inventory costs?






40. What is the contract term 3/10 net 30 extra 60 an example of?






41. A music store's display of compact discs by a popular country-western singer was unsuccessful. Huge posters of the singer completely overshadowed the CDs. Once the display was removed - sales of the CDs improved. What is the artistic element that mos






42. During what stage of selling should you educate a customer about the special care or special instructions an item requires?






43. Materials requirement planning is part of what overall business activity?






44. During a presentation - What is the maximum number of items a salesperson should show a customer at one time?






45. What should the salesperson do when a customer is having difficulty making a buying decision?






46. A mortgage broker arranges for a lending institution (such as a bank or savings and loan association) to provide a mortgage for a consumer of business. In this case - What is the channel for distribution of services?






47. When used in headlines - what words attract most readers' attention?






48. Price x Quantity Sold = what?






49. A company's commitment to maintaining a good health and benefits package for its workers will directly affect its






50. River Tam owns and operate River Tam's Textiles Which manufactures fabric used by furniture makers for covering sofas and chairs. River Tam's business is too small to afford its own sales force. What is the distribution channel that River Tam would m