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Test your basic knowledge |
Marketing Skills Exam
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What is a typical cash register arrangement?
Coins in front - bills in back - $2 bills places under $1 bills
Consumers will buy only a limited amount of a product no matter how low its price
Newspaper
Realistic
2. What is loss-leader pricing a part of?
Psychological pricing
Loyalty
Question
$58.83
3. What should the salesperson do when a customer is having difficulty making a buying decision?
Beds and dressers to hotel managers
Stop showing additional merchandise
Now - free - new
Indirect
4. River Tam owns and operate River Tam's Textiles Which manufactures fabric used by furniture makers for covering sofas and chairs. River Tam's business is too small to afford its own sales force. What is the distribution channel that River Tam would m
Sherman Antitrust Act
Diversion-in-transit
Manufacturer hires agent who represents him or her in selling to industrial user
Standing room only close
5. 'My spouse and I would love to take this trip to Hawaii that you've described - but we have to repaint our house and we really should replace out refrigerator.' What us such an objection based on?
Cold canvassing
Need
Shake hands firmly and bow
24 percent
6. Price x Quantity Sold = what?
Illustration sight lines lead the reader to the copy
Sales revenue
Manufacturer hires agent who represents him or her in selling to industrial user
Greeting approach
7. What is the name f a legal contract between a buyer and a supplier that lists the characteristics - price - and shipping instructions of the items the supplier will provide?
Beds and dressers to hotel managers
Purchase order
Acknowledge
To transact purchase orders between businesses
8. What industry was adversely affected by price wars?
Consumers will buy only a limited amount of a product no matter how low its price
Integrated
Creativity
The home scanner industry
9. What is electronic data interchange used for?
Newspapers circulation is documented and verifiable
To transact purchase orders between businesses
Sherman Antitrust Act
Production planning
10. How should a salesperson greet a customer in Japan?
Psychological pricing
Purchase order
Shake hands firmly and bow
Newspaper
11. Something's Cooking sells a variety of cooking and serving utensils. Each November the promotion staff creates an elaborate display of all he utensils and cooking pans a cook could possibly need to cook a big Thanksgiving meal. What type of display w
The width of the store's aisles
Related merchandise dislpay
Illustration sight lines lead the reader to the copy
Trucking
12. When used in headlines - what words attract most readers' attention?
Ignore the interruption
$790.50
Proportion
Now - free - new
13. Faro illustrated children's books for a large publishing house. Her illustrations were original and charming - but very different from the types of drawings the company preferred. Eventually - Faro left the company for a job with another publishing f
Manufacturer hires agent who represents him or her in selling to industrial user
Cross-examined
Creativity
Maturity
14. Dana needed to stock up on office supplies. She bought three packages of multi-colored file folders at $4.25 per package - six boses of felt-tip markers at $3.68 per box - and two staplers at $6.19 apiece. Assuming a tax rate of 6 percent - What was
Formal training
$50.04
Familiar saying with a twist
Familiar saying with a twist
15. How should a salesperson greet a customer in Japan?
$13.50
Offering related merchandise
Employee relations
Shake hands firmly and bow
16. Pet World wants to reduce its planned reductions by 7 percent from last year's figure of $850. Therefore - what would be Pet World's planned reduction amount for this year?
Discount pricing
Curved
$790.50
Cost and expense analysis
17. The business often has the least control over which type of promotion?
Publicity
Loyalty
The customers
Seasonal discount
18. How does most price planning begin?
Illustration sight lines lead the reader to the copy
Cost and expense analysis
Extended product feature
Sales revenue
19. In what product lifecycle state is a product in when a product in when a product's marketers are looking for new market segments?
Water
Limited
Maturity
UPC code
20. A print ad includes a photo of a woman dressed in pre-Revolutionary War attire and cooking over an open-air fire. The woman is clearly an employee of Williamsburg - the Virginia town in which daily life in 18th century America is re-enacted. The ad's
Realistic
Departure
Familiar saying with a twist
$50.04
21. What is the one visual merchandising element that influences customer behavior more directly than any other?
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22. What type of transportation accounts for the smallest percentage of total ton-miles of freight shipped?
Manufacturer hires agent who represents him or her in selling to industrial user
Coins in front - bills in back - $2 bills places under $1 bills
Air
The home scanner industry
23. What is one characteristic of advertising?
It always identifies the name of the business of individual that paid for it
During the preapproach
$58.83
24 percent
24. Anna sells upscale casual wear at Northeastern Adventures. Just before she writes up a customer's order - Anna shows the customer the store's newest merchandise - particularly those items that coordinate with the customer's purchases. What method is
Offering related merchandise
The width of the store's aisles
Departure
Manufacturer hires agent who represents him or her in selling to industrial user
25. A mortgage broker arranges for a lending institution (such as a bank or savings and loan association) to provide a mortgage for a consumer of business. In this case - What is the channel for distribution of services?
Manufacturer hires agent who represents him or her in selling to industrial user
Indirect
Newspapers circulation is documented and verifiable
2
26. The owner of Furry Friends pet store holds weekly informal meetings to keep employees aware of new products in the store. How are the pet shop employees getting product information?
Beds and dressers to hotel managers
Shake hands firmly and bow
Formal training
Sherman Antitrust Act
27. What does the law of diminishing marginal utility state?
Consumers will buy only a limited amount of a product no matter how low its price
Planned sales
Integrated
Cold canvassing
28. What do many store use to mark the price on a dress or suit?
To transact purchase orders between businesses
UPC code
Straight-rebury
$3 -548.16
29. Determine the maintained markup percentage for a refrigerator that costs an retailer $365 to stock and that sells for $690; the store wants to mark down the refrigerator 30 percent.
24 percent
Purchase order
Shake hands firmly and bow
Stock shortage
30. A stationary and gift store has a sale on July 5th of all small American flags and of red - white - and blue paper goods. Customers are given 50 percent off the price of the goods. What is this an example of?
Purchase order
Top Management
Rack jobber
Seasonal discount
31. According to Marketing Essentials - how does a customer feel when you ask several questions in a row?
Creativity
Cross-examined
Psychological pricing
Formal training
32. In which step of the sale should you learn what the retail customer is looking for in a good or service?
Determining needs
Promotional
Psychological pricing
$58.83
33. A tape recorder that cost Plugged In electronics store $18 and that originally sold for $42 is marked down 25 percent. What is the maintained markup in dollars for the recorder?
Supervisors
$13.50
Acknowledge
Direct check
34. What is the most likely distribution channel for manufacturer of laundry products - candy - and flowers desined for consumers use?
Stock shortage
$50.04
Manufacturer to wholesaler to retailer to consumer
Top Management
35. On what figure are all other sales projection figures in a merchandise plan based?
Illustration sight lines lead the reader to the copy
Blind check method
Planned sales
Newspaper
36. In which step of the sale should you learn what the retail customer is looking for in a good or service?
$50.04
Determining needs
$3 -548.16
Publicity
37. In an advertising agency - some people study demographic data in order to determine the type of message that will appeal to a particular market segment. In what department do such agency employees usually work?
The width of the store's aisles
Stop showing additional merchandise
$50.04
Research service
38. Businesses that advertise in newspapers can target their ads to people wit particular interests or to those living in a particular region. Why can businesses do this targeting?
Promotional
Ignore the interruption
Encourage the customer to make a purchase
Newspapers circulation is documented and verifiable
39. What is electronic data interchange used for?
2
Determine what percentage of the retail price is equal to cost
Offering related merchandise
To transact purchase orders between businesses
40. A customer in a computer store tells the salesperson - 'I cant buy this software program. I dont understand the directions.' The salesperson's reply is - 'Let's read over the directions together. What is the first direction you find confusing?' What
Offering related merchandise
Consumers will buy only a limited amount of a product no matter how low its price
Encourage the customer to make a purchase
Question
41. What is the least expensive means of product transportation?
Proportion
Diversion-in-transit
Indirect
Water
42. Richard bought bath towels for his new apartment. The original price for the towels was $21.95 each - but they had been marked down by 33 percent. What was the total cost to Richard - excluding tax - for four towels.
$3 -548.16
$58.83
Beds and dressers to hotel managers
Encourage the customer to make a purchase
43. Which printed media is found in 98 percent of American homes?
Determine what percentage of the retail price is equal to cost
Now - free - new
Directory
Question
44. Petite Boutique buys its blouses from Too Sweet blouse manufacturers. Too Sweet offers a 12 percent discounts on orders of $3000 or more. Petite Boutique ordered $4 -200 worth of merchandise and insistred on terms of 4/10 net 30. If the store takes a
Offering related merchandise
Rack jobber
$3 -548.16
$13.50
45. Who are those who assign work duties and supervise employees?
Production planning
Stock shortage
Supervisors
Cold canvassing
46. A visual merchandising specialist is creating a display for a new walking shoe. The shoe store owner wants to emphasize the comfort and freedom of movement the shoes give the wearer. To created this effect - the visual merchandising specialist should
Ignore the interruption
The customers
Sales revenue
Curved
47. The Baker and Roberti 29 Flavors ice cream company sells its ice cream and frozen yogurt only in its company-owned retail stores. What is this particular kind of distribution called?
Integrated
To transact purchase orders between businesses
Need
Curved
48. What is the first step in the procedure for determining an item's retail price when we know the item's cost and the customary markup on retail?
Stop showing additional merchandise
Three
Determine what percentage of the retail price is equal to cost
Maturity
49. A music store's display of compact discs by a popular country-western singer was unsuccessful. Huge posters of the singer completely overshadowed the CDs. Once the display was removed - sales of the CDs improved. What is the artistic element that mos
Newspapers circulation is documented and verifiable
The accuracy of the mailing list
Maturity
Proportion
50. What is the law which prohibits companies from engaging in price fixing?
The customers
Trucking
Newspaper
Sherman Antitrust Act