Test your basic knowledge |

Marketing Skills Exam

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. As the chief financial officer of NewVillage Bookstores - Incorporated - Buffy monitors the company's financial status. She also meets with other company officers to decide the direction the company will take to meet customer needs and increase profi






2. What is loss-leader pricing a part of?






3. What is the difference between recorded sales and inventory based on a physical count?






4. The Natural Place is a gift store selling items that focus on the environment and ecological concerns. Chris coordinates all of the physical elements in The Natural Place so that the store projects the right image to its customers. What is Chris dire






5. What type of transportation accounts for the smallest percentage of total ton-miles of freight shipped?






6. Richard bought bath towels for his new apartment. The original price for the towels was $21.95 each - but they had been marked down by 33 percent. What was the total cost to Richard - excluding tax - for four towels.






7. What should the salesperson do when a customer is having difficulty making a buying decision?






8. Brigette works for Rising Bakery Company. She manages the bakery's inventory at 25 supermarkets by refilling stock and maintaining the stores' Rising Bakery displays. What is Brigette?






9. What is a typical cash register arrangement?






10. 'My spouse and I would love to take this trip to Hawaii that you've described - but we have to repaint our house and we really should replace out refrigerator.' What us such an objection based on?






11. Determine the maintained markup percentage for a refrigerator that costs an retailer $365 to stock and that sells for $690; the store wants to mark down the refrigerator 30 percent.






12. The Baker and Roberti 29 Flavors ice cream company sells its ice cream and frozen yogurt only in its company-owned retail stores. What is this particular kind of distribution called?






13. What is the purpose of an illustration in an ad?






14. During what stage of selling should you educate a customer about the special care or special instructions an item requires?






15. River Tam owns and operate River Tam's Textiles Which manufactures fabric used by furniture makers for covering sofas and chairs. River Tam's business is too small to afford its own sales force. What is the distribution channel that River Tam would m






16. What is the most likely distribution channel for manufacturer of laundry products - candy - and flowers desined for consumers use?






17. How can you - as a salesperson - best avoid disagreements with a customer about the amount of money the customer gave you as payment?






18. Jayne works in the mens clothing department of a large department store. Yesterday - he noticed a customer inspecting an elegant suit. Approaching the customer - Jayne said - 'Good morning - Mr. Phelps. May I put that suit in a dressing room for you?






19. As the chief financial officer of NewVillage Bookstores - Incorporated - Buffy monitors the company's financial status. She also meets with other company officers to decide the direction the company will take to meet customer needs and increase profi






20. In what product lifecycle state is a product in when a product in when a product's marketers are looking for new market segments?






21. What is the name f a legal contract between a buyer and a supplier that lists the characteristics - price - and shipping instructions of the items the supplier will provide?






22. What is the most temporary of the psychological pricing techniques?






23. What is the source of direction for the company in horizontally organized companies






24. The sales close that should be used infrequently because it can be viewed by the customer as a pressure tactic is the...






25. What do many store use to mark the price on a dress or suit?






26. How can you - as a salesperson - best avoid disagreements with a customer about the amount of money the customer gave you as payment?






27. What should the salesperson do when a customer is having difficulty making a buying decision?






28. In ads - What are line of force?






29. What is the one visual merchandising element that influences customer behavior more directly than any other?

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30. What is the least expensive means of product transportation?






31. What does the law of diminishing marginal utility state?






32. What do many store use to mark the price on a dress or suit?






33. A stationary and gift store has a sale on July 5th of all small American flags and of red - white - and blue paper goods. Customers are given 50 percent off the price of the goods. What is this an example of?






34. A salesperson says to a customer - 'I've has many customers express the same concern you've just stated.' What step of the basic strategy for handling objections does the preceding comment exemplify?






35. During a presentation - What is the maximum number of items a salesperson should show a customer at one time?






36. Ordering staple goods from a familiar vendor is what type of purchasing situation?






37. What industry was adversely affected by price wars?






38. In an advertising agency - some people study demographic data in order to determine the type of message that will appeal to a particular market segment. In what department do such agency employees usually work?






39. A stationary and gift store has a sale on July 5th of all small American flags and of red - white - and blue paper goods. Customers are given 50 percent off the price of the goods. What is this an example of?






40. Jayne works in the mens clothing department of a large department store. Yesterday - he noticed a customer inspecting an elegant suit. Approaching the customer - Jayne said - 'Good morning - Mr. Phelps. May I put that suit in a dressing room for you?






41. Dana needed to stock up on office supplies. She bought three packages of multi-colored file folders at $4.25 per package - six boses of felt-tip markers at $3.68 per box - and two staplers at $6.19 apiece. Assuming a tax rate of 6 percent - What was






42. In what product lifecycle state is a product in when a product in when a product's marketers are looking for new market segments?






43. What is electronic data interchange used for?






44. In which situation is using the latest jargon acceptable?






45. How should a salesperson greet a customer in Japan?






46. In business-to-business selling - What is the key factor in determining the kinds of preapproach activities a salesperson should do?

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47. Claire check merchandise shipments for a large electronics store. Recently - a shipment containing a variety of computer monitors and disk drivers arrived at the store later than expected and without an invoice. The salespeople needed the merchandise






48. During a presentation - What is the maximum number of items a salesperson should show a customer at one time?






49. What is the least expensive means of product transportation?






50. The sales close that should be used infrequently because it can be viewed by the customer as a pressure tactic is the...