Test your basic knowledge |

Marketing Skills Exam

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Arabesque Danceware store had $67 -500 in sales during January and its BOM stock inventory was $135000. What was its stock-to-sales ratio?






2. A salesperson says to a customer - 'I've has many customers express the same concern you've just stated.' What step of the basic strategy for handling objections does the preceding comment exemplify?






3. Materials requirement planning is part of what overall business activity?






4. Pet World wants to reduce its planned reductions by 7 percent from last year's figure of $850. Therefore - what would be Pet World's planned reduction amount for this year?






5. According to the text - What is one of the most important consideration in direct mail advertising?






6. What should the salesperson do when a customer is having difficulty making a buying decision?






7. As Inara opened a new box of tissue - she noticed a card inside listing prizes she could win if she wrote her name and address on a pice of paper and mailed it to the tissue manufacturer - who would pull 10000 names of winners out of an enormous coll






8. The Natural Place is a gift store selling items that focus on the environment and ecological concerns. Chris coordinates all of the physical elements in The Natural Place so that the store projects the right image to its customers. What is Chris dire






9. As Inara opened a new box of tissue - she noticed a card inside listing prizes she could win if she wrote her name and address on a pice of paper and mailed it to the tissue manufacturer - who would pull 10000 names of winners out of an enormous coll






10. A mortgage broker arranges for a lending institution (such as a bank or savings and loan association) to provide a mortgage for a consumer of business. In this case - What is the channel for distribution of services?






11. What is the law which prohibits companies from engaging in price fixing?






12. What should you do when a customer interrupts you with a question while you are making change?






13. A mortgage broker arranges for a lending institution (such as a bank or savings and loan association) to provide a mortgage for a consumer of business. In this case - What is the channel for distribution of services?






14. In which step of the sale should you learn what the retail customer is looking for in a good or service?






15. Jayne works in the mens clothing department of a large department store. Yesterday - he noticed a customer inspecting an elegant suit. Approaching the customer - Jayne said - 'Good morning - Mr. Phelps. May I put that suit in a dressing room for you?






16. A print ad includes a photo of a woman dressed in pre-Revolutionary War attire and cooking over an open-air fire. The woman is clearly an employee of Williamsburg - the Virginia town in which daily life in 18th century America is re-enacted. The ad's






17. Which printed media is found in 98 percent of American homes?






18. In business-to-business selling - What is the key factor in determining the kinds of preapproach activities a salesperson should do?

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19. A stationary and gift store has a sale on July 5th of all small American flags and of red - white - and blue paper goods. Customers are given 50 percent off the price of the goods. What is this an example of?






20. What is the transportation system with the best safety record?






21. What is the source of direction for the company in horizontally organized companies






22. The Frisinas take a vacation every spring. Working with a travel agent to gather info. about possible destinations - they have planned and taken trips to resort locations throughout the U.S. What type 0f decision making will the Frisinas use to selec






23. On what figure are all other sales projection figures in a merchandise plan based?






24. A salesperson says to a customer - 'I've has many customers express the same concern you've just stated.' What step of the basic strategy for handling objections does the preceding comment exemplify?






25. What type of transportation accounts for the smallest percentage of total ton-miles of freight shipped?






26. What does the law of diminishing marginal utility state?






27. What does the law of diminishing marginal utility state?






28. Which printed media is found in 98 percent of American homes?






29. Frank owns a gardening service. Every few months - he leaves flyers detailing his services on the doorsteps of houses in local neighborhoods. What method is Frank using to find new customers?






30. What is the purpose of an illustration in an ad?






31. The business often has the least control over which type of promotion?






32. Claire check merchandise shipments for a large electronics store. Recently - a shipment containing a variety of computer monitors and disk drivers arrived at the store later than expected and without an invoice. The salespeople needed the merchandise






33. Employee morale is very low at the I Was Frames art supplies company. Employees are unhappy because vacant management positions are always filled by people from outside the company. Turnover at the production and supervisory levels is high. What do e






34. The sales close that should be used infrequently because it can be viewed by the customer as a pressure tactic is the...






35. Anna sells upscale casual wear at Northeastern Adventures. Just before she writes up a customer's order - Anna shows the customer the store's newest merchandise - particularly those items that coordinate with the customer's purchases. What method is






36. A visual merchandising specialist is creating a display for a new walking shoe. The shoe store owner wants to emphasize the comfort and freedom of movement the shoes give the wearer. To created this effect - the visual merchandising specialist should






37. 'My spouse and I would love to take this trip to Hawaii that you've described - but we have to repaint our house and we really should replace out refrigerator.' What us such an objection based on?






38. What is electronic data interchange used for?






39. How can you - as a salesperson - best avoid disagreements with a customer about the amount of money the customer gave you as payment?






40. When are the customers' needs usually determined in a business-to-business sales situation?






41. What is loss-leader pricing a part of?






42. What is the most temporary of the psychological pricing techniques?






43. What is the least expensive means of product transportation?






44. What do many store use to mark the price on a dress or suit?






45. As the chief financial officer of NewVillage Bookstores - Incorporated - Buffy monitors the company's financial status. She also meets with other company officers to decide the direction the company will take to meet customer needs and increase profi






46. How does most price planning begin?






47. When used in headlines - what words attract most readers' attention?






48. According to Marketing Essentials - how does a customer feel when you ask several questions in a row?






49. During a presentation - What is the maximum number of items a salesperson should show a customer at one time?






50. In what product lifecycle state is a product in when a product in when a product's marketers are looking for new market segments?