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Test your basic knowledge |
Marketing Skills Exam
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. How should a salesperson greet a customer in Japan?
Standing room only close
Coins in front - bills in back - $2 bills places under $1 bills
Shake hands firmly and bow
Offering related merchandise
2. Pet World wants to reduce its planned reductions by 7 percent from last year's figure of $850. Therefore - what would be Pet World's planned reduction amount for this year?
$790.50
Cost and expense analysis
The customers
Manufacturer to wholesaler to retailer to consumer
3. In which type of print medium is an advertisement's life the shortest?
Newspaper
Manufacturer hires agent who represents him or her in selling to industrial user
Need
Sales promotion
4. What type of transportation is convenient and helps reduce both packaging and inventory costs?
Trucking
The salesperson's prior relationship with the customer
UPC code
UPC code
5. River Tam owns and operate River Tam's Textiles Which manufactures fabric used by furniture makers for covering sofas and chairs. River Tam's business is too small to afford its own sales force. What is the distribution channel that River Tam would m
Ignore the interruption
Sales revenue
Manufacturer hires agent who represents him or her in selling to industrial user
Pipeline
6. A salesperson says to a customer - 'I've has many customers express the same concern you've just stated.' What step of the basic strategy for handling objections does the preceding comment exemplify?
Acknowledge
During the preapproach
$790.50
To transact purchase orders between businesses
7. How can you - as a salesperson - best avoid disagreements with a customer about the amount of money the customer gave you as payment?
By placing the money on the cash drawer ledge
Buying allowance
Newspaper
Question
8. What is the first step in the procedure for determining an item's retail price when we know the item's cost and the customary markup on retail?
Determine what percentage of the retail price is equal to cost
Supervisors
Manufacturer hires agent who represents him or her in selling to industrial user
Water
9. What type of transportation is convenient and helps reduce both packaging and inventory costs?
Offering related merchandise
It always identifies the name of the business of individual that paid for it
Greeting approach
Trucking
10. A stationary and gift store has a sale on July 5th of all small American flags and of red - white - and blue paper goods. Customers are given 50 percent off the price of the goods. What is this an example of?
Encourage the customer to make a purchase
Need
Proportion
Seasonal discount
11. Price x Quantity Sold = what?
Extended product feature
Indirect
Sales revenue
$790.50
12. What is the difference between recorded sales and inventory based on a physical count?
Supervisors
Standing room only close
Stock shortage
Trucking
13. The business often has the least control over which type of promotion?
Indirect
Three
Realistic
Publicity
14. A company's commitment to maintaining a good health and benefits package for its workers will directly affect its
24 percent
Employee relations
Proportion
Direct check
15. In business-to-business selling - What is the key factor in determining the kinds of preapproach activities a salesperson should do?
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16. What is electronic data interchange used for?
Sherman Antitrust Act
To transact purchase orders between businesses
By placing the money on the cash drawer ledge
The salesperson's prior relationship with the customer
17. What type of transportation accounts for the smallest percentage of total ton-miles of freight shipped?
Psychological pricing
Promotional
Need
Air
18. Sometimes a home owner who wishes to sell his or her house will but a home warranty. This means that the buyer of the house will not have to pay for particular house repairs that become necessary during the first year after the house is sold. In this
Extended product feature
Straight-rebury
Related merchandise dislpay
Offering related merchandise
19. Claire check merchandise shipments for a large electronics store. Recently - a shipment containing a variety of computer monitors and disk drivers arrived at the store later than expected and without an invoice. The salespeople needed the merchandise
Cost and expense analysis
UPC code
Blind check method
The accuracy of the mailing list
20. Who are those who assign work duties and supervise employees?
Sales revenue
Supervisors
Sherman Antitrust Act
Cold canvassing
21. Score Sporting Goods store always has a display with mannequins engaged in season-appropriate sports. The store uses many props to make customers feel as if they could almost join the fun going on in the displays. How would you describe the settings
UPC code
Consumers will buy only a limited amount of a product no matter how low its price
Realistic
Beds and dressers to hotel managers
22. Employee morale is very low at the I Was Frames art supplies company. Employees are unhappy because vacant management positions are always filled by people from outside the company. Turnover at the production and supervisory levels is high. What do e
Loyalty
Determine what percentage of the retail price is equal to cost
Psychological pricing
Now - free - new
23. What is the source of direction for the company in horizontally organized companies
Air
Three
Cross-examined
The customers
24. In an advertising agency - some people study demographic data in order to determine the type of message that will appeal to a particular market segment. In what department do such agency employees usually work?
Research service
Determine what percentage of the retail price is equal to cost
Greeting approach
Proportion
25. What is the transportation system with the best safety record?
Planned sales
2
Offering related merchandise
Pipeline
26. Employee morale is very low at the I Was Frames art supplies company. Employees are unhappy because vacant management positions are always filled by people from outside the company. Turnover at the production and supervisory levels is high. What do e
Loyalty
Diversion-in-transit
Need
Encourage the customer to make a purchase
27. What is a special price discount that is given as an incentive to wholesalers and retailers?
The salesperson's prior relationship with the customer
Discount pricing
$58.83
Buying allowance
28. What should the salesperson do when a customer is having difficulty making a buying decision?
Loyalty
Formal training
Newspapers circulation is documented and verifiable
Stop showing additional merchandise
29. What is the checking method that is susceptible to errors if receivers do not physically count the total number of items in shipment?
Incentives
Maturity
Determining needs
Direct check
30. How can you - as a salesperson - best avoid disagreements with a customer about the amount of money the customer gave you as payment?
By placing the money on the cash drawer ledge
Need
Pipeline
Newspapers circulation is documented and verifiable
31. A tape recorder that cost Plugged In electronics store $18 and that originally sold for $42 is marked down 25 percent. What is the maintained markup in dollars for the recorder?
Creativity
The accuracy of the mailing list
To transact purchase orders between businesses
$13.50
32. What is the first step in the procedure for determining an item's retail price when we know the item's cost and the customary markup on retail?
Determine what percentage of the retail price is equal to cost
Pipeline
Sales promotion
Promotional
33. The Frisinas take a vacation every spring. Working with a travel agent to gather info. about possible destinations - they have planned and taken trips to resort locations throughout the U.S. What type 0f decision making will the Frisinas use to selec
Stop showing additional merchandise
The salesperson's prior relationship with the customer
Limited
$50.04
34. Score Sporting Goods store always has a display with mannequins engaged in season-appropriate sports. The store uses many props to make customers feel as if they could almost join the fun going on in the displays. How would you describe the settings
Realistic
Departure
Offering related merchandise
$790.50
35. Richard bought bath towels for his new apartment. The original price for the towels was $21.95 each - but they had been marked down by 33 percent. What was the total cost to Richard - excluding tax - for four towels.
Production planning
$58.83
Ignore the interruption
Related merchandise dislpay
36. In which situation is using the latest jargon acceptable?
Diversion-in-transit
Beds and dressers to hotel managers
Manufacturer hires agent who represents him or her in selling to industrial user
Diversion-in-transit
37. Price x Quantity Sold = what?
Sales revenue
Need
Stop showing additional merchandise
Acknowledge
38. Brigette works for Rising Bakery Company. She manages the bakery's inventory at 25 supermarkets by refilling stock and maintaining the stores' Rising Bakery displays. What is Brigette?
UPC code
Consumers will buy only a limited amount of a product no matter how low its price
Rack jobber
Newspaper
39. What is the law which prohibits companies from engaging in price fixing?
UPC code
It always identifies the name of the business of individual that paid for it
Ignore the interruption
Sherman Antitrust Act
40. What is the law which prohibits companies from engaging in price fixing?
The accuracy of the mailing list
Offering related merchandise
Incentives
Sherman Antitrust Act
41. A tape recorder that cost Plugged In electronics store $18 and that originally sold for $42 is marked down 25 percent. What is the maintained markup in dollars for the recorder?
Maturity
$13.50
Buying allowance
Familiar saying with a twist
42. What is the contract term 3/10 net 30 extra 60 an example of?
2
Discount pricing
$13.50
Coins in front - bills in back - $2 bills places under $1 bills
43. A company's commitment to maintaining a good health and benefits package for its workers will directly affect its
Departure
Employee relations
Coins in front - bills in back - $2 bills places under $1 bills
Discount pricing
44. Petite Boutique buys its blouses from Too Sweet blouse manufacturers. Too Sweet offers a 12 percent discounts on orders of $3000 or more. Petite Boutique ordered $4 -200 worth of merchandise and insistred on terms of 4/10 net 30. If the store takes a
Seasonal discount
Publicity
$3 -548.16
Illustration sight lines lead the reader to the copy
45. The Natural Place is a gift store selling items that focus on the environment and ecological concerns. Chris coordinates all of the physical elements in The Natural Place so that the store projects the right image to its customers. What is Chris dire
Now - free - new
Sales promotion
Greeting approach
Cold canvassing
46. In which situation is using the latest jargon acceptable?
Beds and dressers to hotel managers
Psychological pricing
Coins in front - bills in back - $2 bills places under $1 bills
$50.04
47. River Tam owns and operate River Tam's Textiles Which manufactures fabric used by furniture makers for covering sofas and chairs. River Tam's business is too small to afford its own sales force. What is the distribution channel that River Tam would m
Formal training
Straight-rebury
Manufacturer hires agent who represents him or her in selling to industrial user
Planned sales
48. What is the easiest and most effective method of suggestion selling?
Diversion-in-transit
Sales promotion
Formal training
Offering related merchandise
49. Determine the maintained markup percentage for a refrigerator that costs an retailer $365 to stock and that sells for $690; the store wants to mark down the refrigerator 30 percent.
Directory
Blind check method
Indirect
24 percent
50. The Frisinas take a vacation every spring. Working with a travel agent to gather info. about possible destinations - they have planned and taken trips to resort locations throughout the U.S. What type 0f decision making will the Frisinas use to selec
Determining needs
The salesperson's prior relationship with the customer
Limited
Blind check method