Test your basic knowledge |

Marketing Skills Exam

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What should the salesperson do when a customer is having difficulty making a buying decision?






2. River Tam owns and operate River Tam's Textiles Which manufactures fabric used by furniture makers for covering sofas and chairs. River Tam's business is too small to afford its own sales force. What is the distribution channel that River Tam would m






3. Petite Boutique buys its blouses from Too Sweet blouse manufacturers. Too Sweet offers a 12 percent discounts on orders of $3000 or more. Petite Boutique ordered $4 -200 worth of merchandise and insistred on terms of 4/10 net 30. If the store takes a






4. What is loss-leader pricing a part of?






5. Ordering staple goods from a familiar vendor is what type of purchasing situation?






6. Score Sporting Goods store always has a display with mannequins engaged in season-appropriate sports. The store uses many props to make customers feel as if they could almost join the fun going on in the displays. How would you describe the settings






7. Brigette works for Rising Bakery Company. She manages the bakery's inventory at 25 supermarkets by refilling stock and maintaining the stores' Rising Bakery displays. What is Brigette?






8. Employee morale is very low at the I Was Frames art supplies company. Employees are unhappy because vacant management positions are always filled by people from outside the company. Turnover at the production and supervisory levels is high. What do e






9. What is the easiest and most effective method of suggestion selling?






10. What is the law which prohibits companies from engaging in price fixing?






11. The business often has the least control over which type of promotion?






12. What is the law which prohibits companies from engaging in price fixing?






13. A visual merchandising specialist is creating a display for a new walking shoe. The shoe store owner wants to emphasize the comfort and freedom of movement the shoes give the wearer. To created this effect - the visual merchandising specialist should






14. What type of transportation is convenient and helps reduce both packaging and inventory costs?






15. What is the name f a legal contract between a buyer and a supplier that lists the characteristics - price - and shipping instructions of the items the supplier will provide?






16. As Inara opened a new box of tissue - she noticed a card inside listing prizes she could win if she wrote her name and address on a pice of paper and mailed it to the tissue manufacturer - who would pull 10000 names of winners out of an enormous coll






17. In an advertising agency - some people study demographic data in order to determine the type of message that will appeal to a particular market segment. In what department do such agency employees usually work?






18. In which type of print medium is an advertisement's life the shortest?






19. A mortgage broker arranges for a lending institution (such as a bank or savings and loan association) to provide a mortgage for a consumer of business. In this case - What is the channel for distribution of services?






20. The Baker and Roberti 29 Flavors ice cream company sells its ice cream and frozen yogurt only in its company-owned retail stores. What is this particular kind of distribution called?






21. The sales close that should be used infrequently because it can be viewed by the customer as a pressure tactic is the...






22. Frank owns a gardening service. Every few months - he leaves flyers detailing his services on the doorsteps of houses in local neighborhoods. What method is Frank using to find new customers?






23. What is the checking method that is susceptible to errors if receivers do not physically count the total number of items in shipment?






24. A customer in a computer store tells the salesperson - 'I cant buy this software program. I dont understand the directions.' The salesperson's reply is - 'Let's read over the directions together. What is the first direction you find confusing?' What






25. Determine the maintained markup percentage for a refrigerator that costs an retailer $365 to stock and that sells for $690; the store wants to mark down the refrigerator 30 percent.






26. The sales close that should be used infrequently because it can be viewed by the customer as a pressure tactic is the...






27. What is the source of direction for the company in horizontally organized companies






28. What should you do when a customer interrupts you with a question while you are making change?






29. According to Marketing Essentials - how does a customer feel when you ask several questions in a row?






30. Sometimes a home owner who wishes to sell his or her house will but a home warranty. This means that the buyer of the house will not have to pay for particular house repairs that become necessary during the first year after the house is sold. In this






31. Who are those who assign work duties and supervise employees?






32. What is the easiest and most effective method of suggestion selling?






33. Frank owns a gardening service. Every few months - he leaves flyers detailing his services on the doorsteps of houses in local neighborhoods. What method is Frank using to find new customers?






34. In which type of print medium is an advertisement's life the shortest?






35. River Tam owns and operate River Tam's Textiles Which manufactures fabric used by furniture makers for covering sofas and chairs. River Tam's business is too small to afford its own sales force. What is the distribution channel that River Tam would m






36. Something's Cooking sells a variety of cooking and serving utensils. Each November the promotion staff creates an elaborate display of all he utensils and cooking pans a cook could possibly need to cook a big Thanksgiving meal. What type of display w






37. How does most price planning begin?






38. When are the customers' needs usually determined in a business-to-business sales situation?






39. Petite Boutique buys its blouses from Too Sweet blouse manufacturers. Too Sweet offers a 12 percent discounts on orders of $3000 or more. Petite Boutique ordered $4 -200 worth of merchandise and insistred on terms of 4/10 net 30. If the store takes a






40. A tape recorder that cost Plugged In electronics store $18 and that originally sold for $42 is marked down 25 percent. What is the maintained markup in dollars for the recorder?






41. What is a typical cash register arrangement?






42. What is electronic data interchange used for?






43. What is the contract term 3/10 net 30 extra 60 an example of?






44. During a presentation - What is the maximum number of items a salesperson should show a customer at one time?






45. Brigette works for Rising Bakery Company. She manages the bakery's inventory at 25 supermarkets by refilling stock and maintaining the stores' Rising Bakery displays. What is Brigette?






46. In which situation is using the latest jargon acceptable?






47. What is the least expensive means of product transportation?






48. Price x Quantity Sold = what?






49. What is the purpose of an illustration in an ad?






50. What should the salesperson do when a customer is having difficulty making a buying decision?