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Can you answer 50 questions in 15 minutes?







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AP
CLEP
DSST
GRE
SAT
GMAT

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PMP
ITIL
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MCTS
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Test your basic knowledge |

Marketing Skills Exam

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. In which type of print medium is an advertisement's life the shortest?






2. When used in headlines - what words attract most readers' attention?






3. According to the text - What is one of the most important consideration in direct mail advertising?






4. A visual merchandising specialist is creating a display for a new walking shoe. The shoe store owner wants to emphasize the comfort and freedom of movement the shoes give the wearer. To created this effect - the visual merchandising specialist should






5. Faro illustrated children's books for a large publishing house. Her illustrations were original and charming - but very different from the types of drawings the company preferred. Eventually - Faro left the company for a job with another publishing f






6. A print ad includes a photo of a woman dressed in pre-Revolutionary War attire and cooking over an open-air fire. The woman is clearly an employee of Williamsburg - the Virginia town in which daily life in 18th century America is re-enacted. The ad's






7. Employee morale is very low at the I Was Frames art supplies company. Employees are unhappy because vacant management positions are always filled by people from outside the company. Turnover at the production and supervisory levels is high. What do e






8. Richard bought bath towels for his new apartment. The original price for the towels was $21.95 each - but they had been marked down by 33 percent. What was the total cost to Richard - excluding tax - for four towels.






9. In which situation is using the latest jargon acceptable?






10. What is loss-leader pricing a part of?






11. According to the text - What is one of the most important consideration in direct mail advertising?






12. The sales close that should be used infrequently because it can be viewed by the customer as a pressure tactic is the...






13. A customer in a computer store tells the salesperson - 'I cant buy this software program. I dont understand the directions.' The salesperson's reply is - 'Let's read over the directions together. What is the first direction you find confusing?' What






14. Dana needed to stock up on office supplies. She bought three packages of multi-colored file folders at $4.25 per package - six boses of felt-tip markers at $3.68 per box - and two staplers at $6.19 apiece. Assuming a tax rate of 6 percent - What was






15. How should a salesperson greet a customer in Japan?






16. What does the law of diminishing marginal utility state?






17. What is the easiest and most effective method of suggestion selling?






18. lettuce farmer in California sends a carload of produce east to Ohio on Monday night. On Tuesday morning - the farmer finds a buyer for the lettuce in Albuquerque - New Mexico. What railroad service can be use to arrange for the lettuce to go to New






19. A company's commitment to maintaining a good health and benefits package for its workers will directly affect its






20. A salesperson says to a customer - 'I've has many customers express the same concern you've just stated.' What step of the basic strategy for handling objections does the preceding comment exemplify?






21. What is the least expensive means of product transportation?






22. What is the one visual merchandising element that influences customer behavior more directly than any other?

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23. Petite Boutique buys its blouses from Too Sweet blouse manufacturers. Too Sweet offers a 12 percent discounts on orders of $3000 or more. Petite Boutique ordered $4 -200 worth of merchandise and insistred on terms of 4/10 net 30. If the store takes a






24. What is electronic data interchange used for?






25. What is the checking method that is susceptible to errors if receivers do not physically count the total number of items in shipment?






26. In which step of the sale should you learn what the retail customer is looking for in a good or service?






27. The business often has the least control over which type of promotion?






28. What do many store use to mark the price on a dress or suit?






29. What is the easiest and most effective method of suggestion selling?






30. What should you do when a customer interrupts you with a question while you are making change?






31. In an advertising agency - some people study demographic data in order to determine the type of message that will appeal to a particular market segment. In what department do such agency employees usually work?






32. What is the transportation system with the best safety record?






33. What do many store use to mark the price on a dress or suit?






34. What is the most temporary of the psychological pricing techniques?






35. What does the law of diminishing marginal utility state?






36. What should the salesperson do when a customer is having difficulty making a buying decision?






37. What is the source of direction for the company in horizontally organized companies






38. In which situation is using the latest jargon acceptable?






39. In business-to-business selling - What is the key factor in determining the kinds of preapproach activities a salesperson should do?

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40. According to Marketing Essentials - how does a customer feel when you ask several questions in a row?






41. A tape recorder that cost Plugged In electronics store $18 and that originally sold for $42 is marked down 25 percent. What is the maintained markup in dollars for the recorder?






42. Jayne works in the mens clothing department of a large department store. Yesterday - he noticed a customer inspecting an elegant suit. Approaching the customer - Jayne said - 'Good morning - Mr. Phelps. May I put that suit in a dressing room for you?






43. What is the contract term 3/10 net 30 extra 60 an example of?






44. Materials requirement planning is part of what overall business activity?






45. A mortgage broker arranges for a lending institution (such as a bank or savings and loan association) to provide a mortgage for a consumer of business. In this case - What is the channel for distribution of services?






46. The owner of Furry Friends pet store holds weekly informal meetings to keep employees aware of new products in the store. How are the pet shop employees getting product information?






47. The Frisinas take a vacation every spring. Working with a travel agent to gather info. about possible destinations - they have planned and taken trips to resort locations throughout the U.S. What type 0f decision making will the Frisinas use to selec






48. What is the first step in the procedure for determining an item's retail price when we know the item's cost and the customary markup on retail?






49. Claire check merchandise shipments for a large electronics store. Recently - a shipment containing a variety of computer monitors and disk drivers arrived at the store later than expected and without an invoice. The salespeople needed the merchandise






50. How does most price planning begin?