Test your basic knowledge |

Marketing Skills Exam

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Faro illustrated children's books for a large publishing house. Her illustrations were original and charming - but very different from the types of drawings the company preferred. Eventually - Faro left the company for a job with another publishing f






2. Anna sells upscale casual wear at Northeastern Adventures. Just before she writes up a customer's order - Anna shows the customer the store's newest merchandise - particularly those items that coordinate with the customer's purchases. What method is






3. What is the first step in the procedure for determining an item's retail price when we know the item's cost and the customary markup on retail?






4. Jayne works in the mens clothing department of a large department store. Yesterday - he noticed a customer inspecting an elegant suit. Approaching the customer - Jayne said - 'Good morning - Mr. Phelps. May I put that suit in a dressing room for you?






5. What is the most likely distribution channel for manufacturer of laundry products - candy - and flowers desined for consumers use?






6. A visual merchandising specialist is creating a display for a new walking shoe. The shoe store owner wants to emphasize the comfort and freedom of movement the shoes give the wearer. To created this effect - the visual merchandising specialist should






7. What type of transportation accounts for the smallest percentage of total ton-miles of freight shipped?






8. Anna sells upscale casual wear at Northeastern Adventures. Just before she writes up a customer's order - Anna shows the customer the store's newest merchandise - particularly those items that coordinate with the customer's purchases. What method is






9. On what figure are all other sales projection figures in a merchandise plan based?






10. lettuce farmer in California sends a carload of produce east to Ohio on Monday night. On Tuesday morning - the farmer finds a buyer for the lettuce in Albuquerque - New Mexico. What railroad service can be use to arrange for the lettuce to go to New






11. What is a typical cash register arrangement?






12. Employee morale is very low at the I Was Frames art supplies company. Employees are unhappy because vacant management positions are always filled by people from outside the company. Turnover at the production and supervisory levels is high. What do e






13. Who are those who assign work duties and supervise employees?






14. What is the most temporary of the psychological pricing techniques?






15. The sales close that should be used infrequently because it can be viewed by the customer as a pressure tactic is the...






16. How does most price planning begin?






17. What is the contract term 3/10 net 30 extra 60 an example of?






18. What is the difference between recorded sales and inventory based on a physical count?






19. Faro illustrated children's books for a large publishing house. Her illustrations were original and charming - but very different from the types of drawings the company preferred. Eventually - Faro left the company for a job with another publishing f






20. What should the salesperson do when a customer is having difficulty making a buying decision?






21. 'My spouse and I would love to take this trip to Hawaii that you've described - but we have to repaint our house and we really should replace out refrigerator.' What us such an objection based on?






22. A visual merchandising specialist is creating a display for a new walking shoe. The shoe store owner wants to emphasize the comfort and freedom of movement the shoes give the wearer. To created this effect - the visual merchandising specialist should






23. A salesperson says to a customer - 'I've has many customers express the same concern you've just stated.' What step of the basic strategy for handling objections does the preceding comment exemplify?






24. Who are those who assign work duties and supervise employees?






25. On what figure are all other sales projection figures in a merchandise plan based?






26. The Baker and Roberti 29 Flavors ice cream company sells its ice cream and frozen yogurt only in its company-owned retail stores. What is this particular kind of distribution called?






27. Price x Quantity Sold = what?






28. What is the transportation system with the best safety record?






29. What is the source of direction for the company in horizontally organized companies






30. A customer in a computer store tells the salesperson - 'I cant buy this software program. I dont understand the directions.' The salesperson's reply is - 'Let's read over the directions together. What is the first direction you find confusing?' What






31. In which step of the sale should you learn what the retail customer is looking for in a good or service?






32. What is the least expensive means of product transportation?






33. What do many store use to mark the price on a dress or suit?






34. Petite Boutique buys its blouses from Too Sweet blouse manufacturers. Too Sweet offers a 12 percent discounts on orders of $3000 or more. Petite Boutique ordered $4 -200 worth of merchandise and insistred on terms of 4/10 net 30. If the store takes a






35. A stationary and gift store has a sale on July 5th of all small American flags and of red - white - and blue paper goods. Customers are given 50 percent off the price of the goods. What is this an example of?






36. What is the purpose of an illustration in an ad?






37. As the chief financial officer of NewVillage Bookstores - Incorporated - Buffy monitors the company's financial status. She also meets with other company officers to decide the direction the company will take to meet customer needs and increase profi






38. What should you do when a customer interrupts you with a question while you are making change?






39. What type of transportation is convenient and helps reduce both packaging and inventory costs?






40. A mortgage broker arranges for a lending institution (such as a bank or savings and loan association) to provide a mortgage for a consumer of business. In this case - What is the channel for distribution of services?






41. Ordering staple goods from a familiar vendor is what type of purchasing situation?






42. When are the customers' needs usually determined in a business-to-business sales situation?






43. What is the purpose of an illustration in an ad?






44. During a presentation - What is the maximum number of items a salesperson should show a customer at one time?






45. In which type of print medium is an advertisement's life the shortest?






46. A music store's display of compact discs by a popular country-western singer was unsuccessful. Huge posters of the singer completely overshadowed the CDs. Once the display was removed - sales of the CDs improved. What is the artistic element that mos






47. According to Marketing Essentials - how does a customer feel when you ask several questions in a row?






48. A mortgage broker arranges for a lending institution (such as a bank or savings and loan association) to provide a mortgage for a consumer of business. In this case - What is the channel for distribution of services?






49. A customer in a computer store tells the salesperson - 'I cant buy this software program. I dont understand the directions.' The salesperson's reply is - 'Let's read over the directions together. What is the first direction you find confusing?' What






50. What is the name f a legal contract between a buyer and a supplier that lists the characteristics - price - and shipping instructions of the items the supplier will provide?