Test your basic knowledge |

Marketing Skills Exam

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. During a presentation - What is the maximum number of items a salesperson should show a customer at one time?






2. The Natural Place is a gift store selling items that focus on the environment and ecological concerns. Chris coordinates all of the physical elements in The Natural Place so that the store projects the right image to its customers. What is Chris dire






3. Price x Quantity Sold = what?






4. Businesses that advertise in newspapers can target their ads to people wit particular interests or to those living in a particular region. Why can businesses do this targeting?






5. What is the transportation system with the best safety record?






6. Score Sporting Goods store always has a display with mannequins engaged in season-appropriate sports. The store uses many props to make customers feel as if they could almost join the fun going on in the displays. How would you describe the settings






7. A tape recorder that cost Plugged In electronics store $18 and that originally sold for $42 is marked down 25 percent. What is the maintained markup in dollars for the recorder?






8. In ads - What are line of force?






9. Which printed media is found in 98 percent of American homes?






10. When are the customers' needs usually determined in a business-to-business sales situation?






11. What is electronic data interchange used for?






12. What is a special price discount that is given as an incentive to wholesalers and retailers?






13. What do many store use to mark the price on a dress or suit?






14. Sometimes a home owner who wishes to sell his or her house will but a home warranty. This means that the buyer of the house will not have to pay for particular house repairs that become necessary during the first year after the house is sold. In this






15. Who are those who assign work duties and supervise employees?






16. River Tam owns and operate River Tam's Textiles Which manufactures fabric used by furniture makers for covering sofas and chairs. River Tam's business is too small to afford its own sales force. What is the distribution channel that River Tam would m






17. What is one characteristic of advertising?






18. What is a typical cash register arrangement?






19. What is the transportation system with the best safety record?






20. What is the easiest and most effective method of suggestion selling?






21. According to Marketing Essentials - how does a customer feel when you ask several questions in a row?






22. Arabesque Danceware store had $67 -500 in sales during January and its BOM stock inventory was $135000. What was its stock-to-sales ratio?






23. What type of transportation is convenient and helps reduce both packaging and inventory costs?






24. Price x Quantity Sold = what?






25. Employee morale is very low at the I Was Frames art supplies company. Employees are unhappy because vacant management positions are always filled by people from outside the company. Turnover at the production and supervisory levels is high. What do e






26. When used in headlines - what words attract most readers' attention?






27. What industry was adversely affected by price wars?






28. What is the first step in the procedure for determining an item's retail price when we know the item's cost and the customary markup on retail?






29. What is the most likely distribution channel for manufacturer of laundry products - candy - and flowers desined for consumers use?






30. How does most price planning begin?






31. What is the law which prohibits companies from engaging in price fixing?






32. According to the text - What is one of the most important consideration in direct mail advertising?






33. A visual merchandising specialist is creating a display for a new walking shoe. The shoe store owner wants to emphasize the comfort and freedom of movement the shoes give the wearer. To created this effect - the visual merchandising specialist should






34. 'My spouse and I would love to take this trip to Hawaii that you've described - but we have to repaint our house and we really should replace out refrigerator.' What us such an objection based on?






35. In what product lifecycle state is a product in when a product in when a product's marketers are looking for new market segments?






36. What is the easiest and most effective method of suggestion selling?






37. The Baker and Roberti 29 Flavors ice cream company sells its ice cream and frozen yogurt only in its company-owned retail stores. What is this particular kind of distribution called?






38. A company's commitment to maintaining a good health and benefits package for its workers will directly affect its






39. Arabesque Danceware store had $67 -500 in sales during January and its BOM stock inventory was $135000. What was its stock-to-sales ratio?






40. What is loss-leader pricing a part of?






41. In which situation is using the latest jargon acceptable?






42. Pet World wants to reduce its planned reductions by 7 percent from last year's figure of $850. Therefore - what would be Pet World's planned reduction amount for this year?






43. In which type of print medium is an advertisement's life the shortest?






44. Materials requirement planning is part of what overall business activity?






45. A music store's display of compact discs by a popular country-western singer was unsuccessful. Huge posters of the singer completely overshadowed the CDs. Once the display was removed - sales of the CDs improved. What is the artistic element that mos






46. What is the least expensive means of product transportation?






47. What is the purpose of an illustration in an ad?






48. Jayne works in the mens clothing department of a large department store. Yesterday - he noticed a customer inspecting an elegant suit. Approaching the customer - Jayne said - 'Good morning - Mr. Phelps. May I put that suit in a dressing room for you?






49. Richard bought bath towels for his new apartment. The original price for the towels was $21.95 each - but they had been marked down by 33 percent. What was the total cost to Richard - excluding tax - for four towels.






50. On what figure are all other sales projection figures in a merchandise plan based?