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Test your basic knowledge |
Marketing Skills Exam
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A customer in a computer store tells the salesperson - 'I cant buy this software program. I dont understand the directions.' The salesperson's reply is - 'Let's read over the directions together. What is the first direction you find confusing?' What
Question
Promotional
Water
Determining needs
2. In business-to-business selling - What is the key factor in determining the kinds of preapproach activities a salesperson should do?
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3. In what product lifecycle state is a product in when a product in when a product's marketers are looking for new market segments?
Creativity
Seasonal discount
Maturity
Cost and expense analysis
4. Price x Quantity Sold = what?
During the preapproach
Sales revenue
Pipeline
Sales promotion
5. A tape recorder that cost Plugged In electronics store $18 and that originally sold for $42 is marked down 25 percent. What is the maintained markup in dollars for the recorder?
Sales revenue
Cold canvassing
$50.04
$13.50
6. Employee morale is very low at the I Was Frames art supplies company. Employees are unhappy because vacant management positions are always filled by people from outside the company. Turnover at the production and supervisory levels is high. What do e
Blind check method
Departure
Loyalty
Extended product feature
7. How should a salesperson greet a customer in Japan?
Departure
Formal training
Discount pricing
Shake hands firmly and bow
8. 'My spouse and I would love to take this trip to Hawaii that you've described - but we have to repaint our house and we really should replace out refrigerator.' What us such an objection based on?
Top Management
Direct check
Cross-examined
Need
9. How can you - as a salesperson - best avoid disagreements with a customer about the amount of money the customer gave you as payment?
By placing the money on the cash drawer ledge
Promotional
The salesperson's prior relationship with the customer
Three
10. The Natural Place is a gift store selling items that focus on the environment and ecological concerns. Chris coordinates all of the physical elements in The Natural Place so that the store projects the right image to its customers. What is Chris dire
Sales revenue
Familiar saying with a twist
Purchase order
Sales promotion
11. Sometimes a home owner who wishes to sell his or her house will but a home warranty. This means that the buyer of the house will not have to pay for particular house repairs that become necessary during the first year after the house is sold. In this
Maturity
Encourage the customer to make a purchase
Promotional
Extended product feature
12. Price x Quantity Sold = what?
It always identifies the name of the business of individual that paid for it
Trucking
Cost and expense analysis
Sales revenue
13. Businesses that advertise in newspapers can target their ads to people wit particular interests or to those living in a particular region. Why can businesses do this targeting?
Sales revenue
Newspapers circulation is documented and verifiable
Direct check
Trucking
14. The business often has the least control over which type of promotion?
During the preapproach
Now - free - new
Publicity
Maturity
15. A visual merchandising specialist is creating a display for a new walking shoe. The shoe store owner wants to emphasize the comfort and freedom of movement the shoes give the wearer. To created this effect - the visual merchandising specialist should
Psychological pricing
Sales promotion
Rack jobber
Curved
16. The Frisinas take a vacation every spring. Working with a travel agent to gather info. about possible destinations - they have planned and taken trips to resort locations throughout the U.S. What type 0f decision making will the Frisinas use to selec
$50.04
Ignore the interruption
Familiar saying with a twist
Limited
17. In ads - What are line of force?
Proportion
Indirect
Illustration sight lines lead the reader to the copy
Question
18. Who are those who assign work duties and supervise employees?
$13.50
Now - free - new
Pipeline
Supervisors
19. Richard bought bath towels for his new apartment. The original price for the towels was $21.95 each - but they had been marked down by 33 percent. What was the total cost to Richard - excluding tax - for four towels.
Research service
$58.83
Water
$790.50
20. lettuce farmer in California sends a carload of produce east to Ohio on Monday night. On Tuesday morning - the farmer finds a buyer for the lettuce in Albuquerque - New Mexico. What railroad service can be use to arrange for the lettuce to go to New
Standing room only close
Blind check method
Buying allowance
Diversion-in-transit
21. A music store's display of compact discs by a popular country-western singer was unsuccessful. Huge posters of the singer completely overshadowed the CDs. Once the display was removed - sales of the CDs improved. What is the artistic element that mos
Proportion
Sherman Antitrust Act
Maturity
Illustration sight lines lead the reader to the copy
22. In business-to-business selling - What is the key factor in determining the kinds of preapproach activities a salesperson should do?
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23. As the chief financial officer of NewVillage Bookstores - Incorporated - Buffy monitors the company's financial status. She also meets with other company officers to decide the direction the company will take to meet customer needs and increase profi
Straight-rebury
Directory
UPC code
Top Management
24. Determine the maintained markup percentage for a refrigerator that costs an retailer $365 to stock and that sells for $690; the store wants to mark down the refrigerator 30 percent.
By placing the money on the cash drawer ledge
Buying allowance
24 percent
Realistic
25. What type of transportation is convenient and helps reduce both packaging and inventory costs?
Incentives
Directory
Trucking
Diversion-in-transit
26. As the chief financial officer of NewVillage Bookstores - Incorporated - Buffy monitors the company's financial status. She also meets with other company officers to decide the direction the company will take to meet customer needs and increase profi
Shake hands firmly and bow
Top Management
Psychological pricing
$13.50
27. In what product lifecycle state is a product in when a product in when a product's marketers are looking for new market segments?
Trucking
Sales revenue
Maturity
Stop showing additional merchandise
28. What is the most temporary of the psychological pricing techniques?
Cold canvassing
Curved
Promotional
Related merchandise dislpay
29. A tape recorder that cost Plugged In electronics store $18 and that originally sold for $42 is marked down 25 percent. What is the maintained markup in dollars for the recorder?
Now - free - new
$13.50
Beds and dressers to hotel managers
Research service
30. Petite Boutique buys its blouses from Too Sweet blouse manufacturers. Too Sweet offers a 12 percent discounts on orders of $3000 or more. Petite Boutique ordered $4 -200 worth of merchandise and insistred on terms of 4/10 net 30. If the store takes a
Loyalty
$58.83
Encourage the customer to make a purchase
$3 -548.16
31. The sales close that should be used infrequently because it can be viewed by the customer as a pressure tactic is the...
Consumers will buy only a limited amount of a product no matter how low its price
Manufacturer to wholesaler to retailer to consumer
Offering related merchandise
Standing room only close
32. Employee morale is very low at the I Was Frames art supplies company. Employees are unhappy because vacant management positions are always filled by people from outside the company. Turnover at the production and supervisory levels is high. What do e
Trucking
Loyalty
Stock shortage
Rack jobber
33. Ordering staple goods from a familiar vendor is what type of purchasing situation?
Stop showing additional merchandise
Straight-rebury
Departure
The width of the store's aisles
34. A print ad includes a photo of a woman dressed in pre-Revolutionary War attire and cooking over an open-air fire. The woman is clearly an employee of Williamsburg - the Virginia town in which daily life in 18th century America is re-enacted. The ad's
$50.04
Determining needs
Familiar saying with a twist
Standing room only close
35. Pet World wants to reduce its planned reductions by 7 percent from last year's figure of $850. Therefore - what would be Pet World's planned reduction amount for this year?
Cold canvassing
Now - free - new
Ignore the interruption
$790.50
36. Petite Boutique buys its blouses from Too Sweet blouse manufacturers. Too Sweet offers a 12 percent discounts on orders of $3000 or more. Petite Boutique ordered $4 -200 worth of merchandise and insistred on terms of 4/10 net 30. If the store takes a
Formal training
$3 -548.16
Sherman Antitrust Act
Departure
37. What is the easiest and most effective method of suggestion selling?
Offering related merchandise
Acknowledge
$50.04
Planned sales
38. River Tam owns and operate River Tam's Textiles Which manufactures fabric used by furniture makers for covering sofas and chairs. River Tam's business is too small to afford its own sales force. What is the distribution channel that River Tam would m
Curved
Employee relations
Manufacturer hires agent who represents him or her in selling to industrial user
The salesperson's prior relationship with the customer
39. Jayne works in the mens clothing department of a large department store. Yesterday - he noticed a customer inspecting an elegant suit. Approaching the customer - Jayne said - 'Good morning - Mr. Phelps. May I put that suit in a dressing room for you?
Greeting approach
Research service
Psychological pricing
Coins in front - bills in back - $2 bills places under $1 bills
40. What should you do when a customer interrupts you with a question while you are making change?
Greeting approach
$790.50
Need
Ignore the interruption
41. Something's Cooking sells a variety of cooking and serving utensils. Each November the promotion staff creates an elaborate display of all he utensils and cooking pans a cook could possibly need to cook a big Thanksgiving meal. What type of display w
Newspapers circulation is documented and verifiable
2
Formal training
Related merchandise dislpay
42. Score Sporting Goods store always has a display with mannequins engaged in season-appropriate sports. The store uses many props to make customers feel as if they could almost join the fun going on in the displays. How would you describe the settings
Realistic
Supervisors
Acknowledge
It always identifies the name of the business of individual that paid for it
43. In an advertising agency - some people study demographic data in order to determine the type of message that will appeal to a particular market segment. In what department do such agency employees usually work?
Research service
Sales revenue
Air
Trucking
44. When are the customers' needs usually determined in a business-to-business sales situation?
During the preapproach
Research service
Sherman Antitrust Act
Sales revenue
45. A music store's display of compact discs by a popular country-western singer was unsuccessful. Huge posters of the singer completely overshadowed the CDs. Once the display was removed - sales of the CDs improved. What is the artistic element that mos
By placing the money on the cash drawer ledge
Cost and expense analysis
Proportion
Loyalty
46. In which type of print medium is an advertisement's life the shortest?
Psychological pricing
Newspaper
Offering related merchandise
Three
47. When are the customers' needs usually determined in a business-to-business sales situation?
During the preapproach
24 percent
Production planning
Ignore the interruption
48. What is the most likely distribution channel for manufacturer of laundry products - candy - and flowers desined for consumers use?
Manufacturer to wholesaler to retailer to consumer
Blind check method
$13.50
Encourage the customer to make a purchase
49. The owner of Furry Friends pet store holds weekly informal meetings to keep employees aware of new products in the store. How are the pet shop employees getting product information?
Offering related merchandise
Formal training
Sales revenue
Pipeline
50. How does most price planning begin?
Cost and expense analysis
Related merchandise dislpay
Research service
Manufacturer hires agent who represents him or her in selling to industrial user