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Test your basic knowledge |
Marketing Skills Exam
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What is the first step in the procedure for determining an item's retail price when we know the item's cost and the customary markup on retail?
Stock shortage
Determine what percentage of the retail price is equal to cost
Sales promotion
Integrated
2. What is the one visual merchandising element that influences customer behavior more directly than any other?
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3. What is the most likely distribution channel for manufacturer of laundry products - candy - and flowers desined for consumers use?
Offering related merchandise
The customers
Manufacturer to wholesaler to retailer to consumer
Coins in front - bills in back - $2 bills places under $1 bills
4. What is the source of direction for the company in horizontally organized companies
The customers
Maturity
$50.04
Realistic
5. What is the transportation system with the best safety record?
Standing room only close
Greeting approach
Discount pricing
Pipeline
6. What is the least expensive means of product transportation?
Water
Blind check method
The home scanner industry
Incentives
7. According to the text - What is one of the most important consideration in direct mail advertising?
Straight-rebury
UPC code
The accuracy of the mailing list
To transact purchase orders between businesses
8. What is the most temporary of the psychological pricing techniques?
Ignore the interruption
Question
Integrated
Promotional
9. What is a special price discount that is given as an incentive to wholesalers and retailers?
Top Management
Question
Production planning
Buying allowance
10. Frank owns a gardening service. Every few months - he leaves flyers detailing his services on the doorsteps of houses in local neighborhoods. What method is Frank using to find new customers?
Curved
Acknowledge
Publicity
Cold canvassing
11. The sales close that should be used infrequently because it can be viewed by the customer as a pressure tactic is the...
Indirect
Standing room only close
Sales revenue
Employee relations
12. In ads - What are line of force?
Illustration sight lines lead the reader to the copy
Stock shortage
Three
Seasonal discount
13. What is the transportation system with the best safety record?
Shake hands firmly and bow
Pipeline
Ignore the interruption
Direct check
14. The business often has the least control over which type of promotion?
Determine what percentage of the retail price is equal to cost
Publicity
Stock shortage
Blind check method
15. A visual merchandising specialist is creating a display for a new walking shoe. The shoe store owner wants to emphasize the comfort and freedom of movement the shoes give the wearer. To created this effect - the visual merchandising specialist should
Beds and dressers to hotel managers
UPC code
Curved
The width of the store's aisles
16. A customer in a computer store tells the salesperson - 'I cant buy this software program. I dont understand the directions.' The salesperson's reply is - 'Let's read over the directions together. What is the first direction you find confusing?' What
Newspaper
Question
The customers
Cold canvassing
17. How should a salesperson greet a customer in Japan?
Shake hands firmly and bow
Determining needs
Water
Departure
18. In what product lifecycle state is a product in when a product in when a product's marketers are looking for new market segments?
Standing room only close
Stop showing additional merchandise
Maturity
Three
19. What do many store use to mark the price on a dress or suit?
Newspapers circulation is documented and verifiable
UPC code
Loyalty
2
20. What does the law of diminishing marginal utility state?
The home scanner industry
Consumers will buy only a limited amount of a product no matter how low its price
Air
Question
21. What should you do when a customer interrupts you with a question while you are making change?
Ignore the interruption
Departure
$3 -548.16
Research service
22. The owner of Furry Friends pet store holds weekly informal meetings to keep employees aware of new products in the store. How are the pet shop employees getting product information?
Three
Formal training
Illustration sight lines lead the reader to the copy
Maturity
23. Richard bought bath towels for his new apartment. The original price for the towels was $21.95 each - but they had been marked down by 33 percent. What was the total cost to Richard - excluding tax - for four towels.
$58.83
Proportion
Promotional
The home scanner industry
24. What is the law which prohibits companies from engaging in price fixing?
Psychological pricing
Determining needs
Sherman Antitrust Act
During the preapproach
25. Which printed media is found in 98 percent of American homes?
Determining needs
Cost and expense analysis
Stock shortage
Directory
26. What is the least expensive means of product transportation?
Need
Stock shortage
Water
Ignore the interruption
27. Something's Cooking sells a variety of cooking and serving utensils. Each November the promotion staff creates an elaborate display of all he utensils and cooking pans a cook could possibly need to cook a big Thanksgiving meal. What type of display w
The customers
Illustration sight lines lead the reader to the copy
Acknowledge
Related merchandise dislpay
28. Jayne works in the mens clothing department of a large department store. Yesterday - he noticed a customer inspecting an elegant suit. Approaching the customer - Jayne said - 'Good morning - Mr. Phelps. May I put that suit in a dressing room for you?
Beds and dressers to hotel managers
Water
Greeting approach
Standing room only close
29. What does the law of diminishing marginal utility state?
Consumers will buy only a limited amount of a product no matter how low its price
$790.50
Limited
Need
30. When used in headlines - what words attract most readers' attention?
Cross-examined
Now - free - new
Stock shortage
Straight-rebury
31. Ordering staple goods from a familiar vendor is what type of purchasing situation?
Straight-rebury
Loyalty
The customers
Coins in front - bills in back - $2 bills places under $1 bills
32. As the chief financial officer of NewVillage Bookstores - Incorporated - Buffy monitors the company's financial status. She also meets with other company officers to decide the direction the company will take to meet customer needs and increase profi
Determine what percentage of the retail price is equal to cost
Top Management
The customers
Research service
33. What is the checking method that is susceptible to errors if receivers do not physically count the total number of items in shipment?
Indirect
24 percent
Direct check
Curved
34. Anna sells upscale casual wear at Northeastern Adventures. Just before she writes up a customer's order - Anna shows the customer the store's newest merchandise - particularly those items that coordinate with the customer's purchases. What method is
Offering related merchandise
Promotional
During the preapproach
Integrated
35. Sometimes a home owner who wishes to sell his or her house will but a home warranty. This means that the buyer of the house will not have to pay for particular house repairs that become necessary during the first year after the house is sold. In this
Extended product feature
Direct check
Determine what percentage of the retail price is equal to cost
Stop showing additional merchandise
36. On what figure are all other sales projection figures in a merchandise plan based?
Now - free - new
Offering related merchandise
$790.50
Planned sales
37. What is the law which prohibits companies from engaging in price fixing?
Encourage the customer to make a purchase
Offering related merchandise
Air
Sherman Antitrust Act
38. What should the salesperson do when a customer is having difficulty making a buying decision?
Familiar saying with a twist
Buying allowance
Cold canvassing
Stop showing additional merchandise
39. As the chief financial officer of NewVillage Bookstores - Incorporated - Buffy monitors the company's financial status. She also meets with other company officers to decide the direction the company will take to meet customer needs and increase profi
Three
Top Management
Discount pricing
Creativity
40. What is the purpose of an illustration in an ad?
Curved
Encourage the customer to make a purchase
Planned sales
Proportion
41. What is one characteristic of advertising?
Related merchandise dislpay
Blind check method
Sales promotion
It always identifies the name of the business of individual that paid for it
42. Which printed media is found in 98 percent of American homes?
$790.50
Determining needs
Directory
Cold canvassing
43. How should a salesperson greet a customer in Japan?
Shake hands firmly and bow
Purchase order
Employee relations
Manufacturer to wholesaler to retailer to consumer
44. During what stage of selling should you educate a customer about the special care or special instructions an item requires?
Encourage the customer to make a purchase
Stop showing additional merchandise
Cold canvassing
Departure
45. What is a special price discount that is given as an incentive to wholesalers and retailers?
Standing room only close
Manufacturer to wholesaler to retailer to consumer
$50.04
Buying allowance
46. The sales close that should be used infrequently because it can be viewed by the customer as a pressure tactic is the...
Standing room only close
Top Management
24 percent
Trucking
47. During what stage of selling should you educate a customer about the special care or special instructions an item requires?
Departure
Maturity
Ignore the interruption
Newspaper
48. Dana needed to stock up on office supplies. She bought three packages of multi-colored file folders at $4.25 per package - six boses of felt-tip markers at $3.68 per box - and two staplers at $6.19 apiece. Assuming a tax rate of 6 percent - What was
Manufacturer to wholesaler to retailer to consumer
Proportion
$50.04
Air
49. The Frisinas take a vacation every spring. Working with a travel agent to gather info. about possible destinations - they have planned and taken trips to resort locations throughout the U.S. What type 0f decision making will the Frisinas use to selec
Realistic
Limited
Loyalty
Standing room only close
50. The Baker and Roberti 29 Flavors ice cream company sells its ice cream and frozen yogurt only in its company-owned retail stores. What is this particular kind of distribution called?
Sales promotion
Coins in front - bills in back - $2 bills places under $1 bills
Integrated
Cost and expense analysis