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Test your basic knowledge |
Marketing Skills Exam
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What should the salesperson do when a customer is having difficulty making a buying decision?
Manufacturer hires agent who represents him or her in selling to industrial user
Limited
UPC code
Stop showing additional merchandise
2. River Tam owns and operate River Tam's Textiles Which manufactures fabric used by furniture makers for covering sofas and chairs. River Tam's business is too small to afford its own sales force. What is the distribution channel that River Tam would m
Production planning
Manufacturer hires agent who represents him or her in selling to industrial user
The home scanner industry
Top Management
3. Petite Boutique buys its blouses from Too Sweet blouse manufacturers. Too Sweet offers a 12 percent discounts on orders of $3000 or more. Petite Boutique ordered $4 -200 worth of merchandise and insistred on terms of 4/10 net 30. If the store takes a
Sales revenue
Loyalty
$3 -548.16
Stock shortage
4. What is loss-leader pricing a part of?
Psychological pricing
Beds and dressers to hotel managers
The width of the store's aisles
Indirect
5. Ordering staple goods from a familiar vendor is what type of purchasing situation?
$13.50
Newspaper
Newspapers circulation is documented and verifiable
Straight-rebury
6. Score Sporting Goods store always has a display with mannequins engaged in season-appropriate sports. The store uses many props to make customers feel as if they could almost join the fun going on in the displays. How would you describe the settings
Realistic
Shake hands firmly and bow
Cost and expense analysis
UPC code
7. Brigette works for Rising Bakery Company. She manages the bakery's inventory at 25 supermarkets by refilling stock and maintaining the stores' Rising Bakery displays. What is Brigette?
Rack jobber
Straight-rebury
Manufacturer to wholesaler to retailer to consumer
Offering related merchandise
8. Employee morale is very low at the I Was Frames art supplies company. Employees are unhappy because vacant management positions are always filled by people from outside the company. Turnover at the production and supervisory levels is high. What do e
Proportion
Loyalty
Research service
The accuracy of the mailing list
9. What is the easiest and most effective method of suggestion selling?
Offering related merchandise
Sherman Antitrust Act
Newspaper
It always identifies the name of the business of individual that paid for it
10. What is the law which prohibits companies from engaging in price fixing?
Sherman Antitrust Act
Determine what percentage of the retail price is equal to cost
Employee relations
Promotional
11. The business often has the least control over which type of promotion?
$50.04
Publicity
Manufacturer hires agent who represents him or her in selling to industrial user
Formal training
12. What is the law which prohibits companies from engaging in price fixing?
Sherman Antitrust Act
Cross-examined
Beds and dressers to hotel managers
Familiar saying with a twist
13. A visual merchandising specialist is creating a display for a new walking shoe. The shoe store owner wants to emphasize the comfort and freedom of movement the shoes give the wearer. To created this effect - the visual merchandising specialist should
Now - free - new
The customers
Curved
By placing the money on the cash drawer ledge
14. What type of transportation is convenient and helps reduce both packaging and inventory costs?
By placing the money on the cash drawer ledge
Greeting approach
Discount pricing
Trucking
15. What is the name f a legal contract between a buyer and a supplier that lists the characteristics - price - and shipping instructions of the items the supplier will provide?
$3 -548.16
Limited
Purchase order
Offering related merchandise
16. As Inara opened a new box of tissue - she noticed a card inside listing prizes she could win if she wrote her name and address on a pice of paper and mailed it to the tissue manufacturer - who would pull 10000 names of winners out of an enormous coll
Incentives
Formal training
Diversion-in-transit
Acknowledge
17. In an advertising agency - some people study demographic data in order to determine the type of message that will appeal to a particular market segment. In what department do such agency employees usually work?
Loyalty
The customers
Curved
Research service
18. In which type of print medium is an advertisement's life the shortest?
Discount pricing
Newspaper
Purchase order
Sherman Antitrust Act
19. A mortgage broker arranges for a lending institution (such as a bank or savings and loan association) to provide a mortgage for a consumer of business. In this case - What is the channel for distribution of services?
Manufacturer hires agent who represents him or her in selling to industrial user
Psychological pricing
Indirect
Now - free - new
20. The Baker and Roberti 29 Flavors ice cream company sells its ice cream and frozen yogurt only in its company-owned retail stores. What is this particular kind of distribution called?
Curved
2
Integrated
Acknowledge
21. The sales close that should be used infrequently because it can be viewed by the customer as a pressure tactic is the...
Standing room only close
UPC code
Formal training
Publicity
22. Frank owns a gardening service. Every few months - he leaves flyers detailing his services on the doorsteps of houses in local neighborhoods. What method is Frank using to find new customers?
Consumers will buy only a limited amount of a product no matter how low its price
Pipeline
Cold canvassing
Acknowledge
23. What is the checking method that is susceptible to errors if receivers do not physically count the total number of items in shipment?
Research service
Direct check
To transact purchase orders between businesses
Research service
24. A customer in a computer store tells the salesperson - 'I cant buy this software program. I dont understand the directions.' The salesperson's reply is - 'Let's read over the directions together. What is the first direction you find confusing?' What
Three
Question
Coins in front - bills in back - $2 bills places under $1 bills
Planned sales
25. Determine the maintained markup percentage for a refrigerator that costs an retailer $365 to stock and that sells for $690; the store wants to mark down the refrigerator 30 percent.
Related merchandise dislpay
Question
$50.04
24 percent
26. The sales close that should be used infrequently because it can be viewed by the customer as a pressure tactic is the...
Planned sales
Standing room only close
Acknowledge
Stop showing additional merchandise
27. What is the source of direction for the company in horizontally organized companies
The customers
Offering related merchandise
Three
Curved
28. What should you do when a customer interrupts you with a question while you are making change?
Standing room only close
Indirect
Ignore the interruption
Acknowledge
29. According to Marketing Essentials - how does a customer feel when you ask several questions in a row?
Cross-examined
Incentives
Buying allowance
Formal training
30. Sometimes a home owner who wishes to sell his or her house will but a home warranty. This means that the buyer of the house will not have to pay for particular house repairs that become necessary during the first year after the house is sold. In this
Stock shortage
Determining needs
Extended product feature
Promotional
31. Who are those who assign work duties and supervise employees?
Need
Top Management
Supervisors
Curved
32. What is the easiest and most effective method of suggestion selling?
Beds and dressers to hotel managers
Consumers will buy only a limited amount of a product no matter how low its price
$13.50
Offering related merchandise
33. Frank owns a gardening service. Every few months - he leaves flyers detailing his services on the doorsteps of houses in local neighborhoods. What method is Frank using to find new customers?
Cold canvassing
The customers
Diversion-in-transit
Newspaper
34. In which type of print medium is an advertisement's life the shortest?
Planned sales
Offering related merchandise
Newspaper
Trucking
35. River Tam owns and operate River Tam's Textiles Which manufactures fabric used by furniture makers for covering sofas and chairs. River Tam's business is too small to afford its own sales force. What is the distribution channel that River Tam would m
Manufacturer hires agent who represents him or her in selling to industrial user
Familiar saying with a twist
Departure
UPC code
36. Something's Cooking sells a variety of cooking and serving utensils. Each November the promotion staff creates an elaborate display of all he utensils and cooking pans a cook could possibly need to cook a big Thanksgiving meal. What type of display w
Related merchandise dislpay
Sales promotion
Stock shortage
Extended product feature
37. How does most price planning begin?
Newspapers circulation is documented and verifiable
Cost and expense analysis
Newspapers circulation is documented and verifiable
Blind check method
38. When are the customers' needs usually determined in a business-to-business sales situation?
During the preapproach
$790.50
Offering related merchandise
The width of the store's aisles
39. Petite Boutique buys its blouses from Too Sweet blouse manufacturers. Too Sweet offers a 12 percent discounts on orders of $3000 or more. Petite Boutique ordered $4 -200 worth of merchandise and insistred on terms of 4/10 net 30. If the store takes a
$3 -548.16
During the preapproach
Familiar saying with a twist
Pipeline
40. A tape recorder that cost Plugged In electronics store $18 and that originally sold for $42 is marked down 25 percent. What is the maintained markup in dollars for the recorder?
Integrated
$13.50
24 percent
Seasonal discount
41. What is a typical cash register arrangement?
Acknowledge
Coins in front - bills in back - $2 bills places under $1 bills
Acknowledge
$790.50
42. What is electronic data interchange used for?
Rack jobber
To transact purchase orders between businesses
Manufacturer hires agent who represents him or her in selling to industrial user
Offering related merchandise
43. What is the contract term 3/10 net 30 extra 60 an example of?
Discount pricing
$3 -548.16
Extended product feature
Maturity
44. During a presentation - What is the maximum number of items a salesperson should show a customer at one time?
Acknowledge
Three
Seasonal discount
Employee relations
45. Brigette works for Rising Bakery Company. She manages the bakery's inventory at 25 supermarkets by refilling stock and maintaining the stores' Rising Bakery displays. What is Brigette?
Rack jobber
Proportion
24 percent
Creativity
46. In which situation is using the latest jargon acceptable?
UPC code
Beds and dressers to hotel managers
Now - free - new
The customers
47. What is the least expensive means of product transportation?
Encourage the customer to make a purchase
Coins in front - bills in back - $2 bills places under $1 bills
Discount pricing
Water
48. Price x Quantity Sold = what?
Directory
Sales revenue
Buying allowance
Cost and expense analysis
49. What is the purpose of an illustration in an ad?
Manufacturer to wholesaler to retailer to consumer
24 percent
Question
Encourage the customer to make a purchase
50. What should the salesperson do when a customer is having difficulty making a buying decision?
Stop showing additional merchandise
During the preapproach
Standing room only close
Straight-rebury