Test your basic knowledge |

Marketing Skills Exam

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Anna sells upscale casual wear at Northeastern Adventures. Just before she writes up a customer's order - Anna shows the customer the store's newest merchandise - particularly those items that coordinate with the customer's purchases. What method is






2. What is the purpose of an illustration in an ad?






3. What industry was adversely affected by price wars?






4. Claire check merchandise shipments for a large electronics store. Recently - a shipment containing a variety of computer monitors and disk drivers arrived at the store later than expected and without an invoice. The salespeople needed the merchandise






5. When are the customers' needs usually determined in a business-to-business sales situation?






6. What is the easiest and most effective method of suggestion selling?






7. The Natural Place is a gift store selling items that focus on the environment and ecological concerns. Chris coordinates all of the physical elements in The Natural Place so that the store projects the right image to its customers. What is Chris dire






8. Pet World wants to reduce its planned reductions by 7 percent from last year's figure of $850. Therefore - what would be Pet World's planned reduction amount for this year?






9. In which situation is using the latest jargon acceptable?






10. A stationary and gift store has a sale on July 5th of all small American flags and of red - white - and blue paper goods. Customers are given 50 percent off the price of the goods. What is this an example of?






11. As Inara opened a new box of tissue - she noticed a card inside listing prizes she could win if she wrote her name and address on a pice of paper and mailed it to the tissue manufacturer - who would pull 10000 names of winners out of an enormous coll






12. Petite Boutique buys its blouses from Too Sweet blouse manufacturers. Too Sweet offers a 12 percent discounts on orders of $3000 or more. Petite Boutique ordered $4 -200 worth of merchandise and insistred on terms of 4/10 net 30. If the store takes a






13. What is a typical cash register arrangement?






14. The business often has the least control over which type of promotion?






15. What is the contract term 3/10 net 30 extra 60 an example of?






16. A print ad includes a photo of a woman dressed in pre-Revolutionary War attire and cooking over an open-air fire. The woman is clearly an employee of Williamsburg - the Virginia town in which daily life in 18th century America is re-enacted. The ad's






17. Jayne works in the mens clothing department of a large department store. Yesterday - he noticed a customer inspecting an elegant suit. Approaching the customer - Jayne said - 'Good morning - Mr. Phelps. May I put that suit in a dressing room for you?






18. A company's commitment to maintaining a good health and benefits package for its workers will directly affect its






19. Richard bought bath towels for his new apartment. The original price for the towels was $21.95 each - but they had been marked down by 33 percent. What was the total cost to Richard - excluding tax - for four towels.






20. In what product lifecycle state is a product in when a product in when a product's marketers are looking for new market segments?






21. What is one characteristic of advertising?






22. Ordering staple goods from a familiar vendor is what type of purchasing situation?






23. In what product lifecycle state is a product in when a product in when a product's marketers are looking for new market segments?






24. In ads - What are line of force?






25. In which situation is using the latest jargon acceptable?






26. What is a typical cash register arrangement?






27. What type of transportation is convenient and helps reduce both packaging and inventory costs?






28. What is electronic data interchange used for?






29. lettuce farmer in California sends a carload of produce east to Ohio on Monday night. On Tuesday morning - the farmer finds a buyer for the lettuce in Albuquerque - New Mexico. What railroad service can be use to arrange for the lettuce to go to New






30. What is the most likely distribution channel for manufacturer of laundry products - candy - and flowers desined for consumers use?






31. Score Sporting Goods store always has a display with mannequins engaged in season-appropriate sports. The store uses many props to make customers feel as if they could almost join the fun going on in the displays. How would you describe the settings






32. The Frisinas take a vacation every spring. Working with a travel agent to gather info. about possible destinations - they have planned and taken trips to resort locations throughout the U.S. What type 0f decision making will the Frisinas use to selec






33. Price x Quantity Sold = what?






34. What is the first step in the procedure for determining an item's retail price when we know the item's cost and the customary markup on retail?






35. A tape recorder that cost Plugged In electronics store $18 and that originally sold for $42 is marked down 25 percent. What is the maintained markup in dollars for the recorder?






36. Faro illustrated children's books for a large publishing house. Her illustrations were original and charming - but very different from the types of drawings the company preferred. Eventually - Faro left the company for a job with another publishing f






37. What is the most likely distribution channel for manufacturer of laundry products - candy - and flowers desined for consumers use?






38. The owner of Furry Friends pet store holds weekly informal meetings to keep employees aware of new products in the store. How are the pet shop employees getting product information?






39. Which printed media is found in 98 percent of American homes?






40. In which type of print medium is an advertisement's life the shortest?






41. What should the salesperson do when a customer is having difficulty making a buying decision?






42. A mortgage broker arranges for a lending institution (such as a bank or savings and loan association) to provide a mortgage for a consumer of business. In this case - What is the channel for distribution of services?






43. How can you - as a salesperson - best avoid disagreements with a customer about the amount of money the customer gave you as payment?






44. What is the source of direction for the company in horizontally organized companies






45. lettuce farmer in California sends a carload of produce east to Ohio on Monday night. On Tuesday morning - the farmer finds a buyer for the lettuce in Albuquerque - New Mexico. What railroad service can be use to arrange for the lettuce to go to New






46. Brigette works for Rising Bakery Company. She manages the bakery's inventory at 25 supermarkets by refilling stock and maintaining the stores' Rising Bakery displays. What is Brigette?






47. What is a special price discount that is given as an incentive to wholesalers and retailers?






48. What is the contract term 3/10 net 30 extra 60 an example of?






49. Frank owns a gardening service. Every few months - he leaves flyers detailing his services on the doorsteps of houses in local neighborhoods. What method is Frank using to find new customers?






50. As the chief financial officer of NewVillage Bookstores - Incorporated - Buffy monitors the company's financial status. She also meets with other company officers to decide the direction the company will take to meet customer needs and increase profi