Test your basic knowledge |

Marketing Skills Exam

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. River Tam owns and operate River Tam's Textiles Which manufactures fabric used by furniture makers for covering sofas and chairs. River Tam's business is too small to afford its own sales force. What is the distribution channel that River Tam would m






2. What does the law of diminishing marginal utility state?






3. 'My spouse and I would love to take this trip to Hawaii that you've described - but we have to repaint our house and we really should replace out refrigerator.' What us such an objection based on?






4. Arabesque Danceware store had $67 -500 in sales during January and its BOM stock inventory was $135000. What was its stock-to-sales ratio?






5. Something's Cooking sells a variety of cooking and serving utensils. Each November the promotion staff creates an elaborate display of all he utensils and cooking pans a cook could possibly need to cook a big Thanksgiving meal. What type of display w






6. The Natural Place is a gift store selling items that focus on the environment and ecological concerns. Chris coordinates all of the physical elements in The Natural Place so that the store projects the right image to its customers. What is Chris dire






7. What is the first step in the procedure for determining an item's retail price when we know the item's cost and the customary markup on retail?






8. Materials requirement planning is part of what overall business activity?






9. In which type of print medium is an advertisement's life the shortest?






10. Anna sells upscale casual wear at Northeastern Adventures. Just before she writes up a customer's order - Anna shows the customer the store's newest merchandise - particularly those items that coordinate with the customer's purchases. What method is






11. What should the salesperson do when a customer is having difficulty making a buying decision?






12. Price x Quantity Sold = what?






13. The sales close that should be used infrequently because it can be viewed by the customer as a pressure tactic is the...






14. What is the most temporary of the psychological pricing techniques?






15. What is electronic data interchange used for?






16. Employee morale is very low at the I Was Frames art supplies company. Employees are unhappy because vacant management positions are always filled by people from outside the company. Turnover at the production and supervisory levels is high. What do e






17. Score Sporting Goods store always has a display with mannequins engaged in season-appropriate sports. The store uses many props to make customers feel as if they could almost join the fun going on in the displays. How would you describe the settings






18. lettuce farmer in California sends a carload of produce east to Ohio on Monday night. On Tuesday morning - the farmer finds a buyer for the lettuce in Albuquerque - New Mexico. What railroad service can be use to arrange for the lettuce to go to New






19. What is the checking method that is susceptible to errors if receivers do not physically count the total number of items in shipment?






20. What is the contract term 3/10 net 30 extra 60 an example of?






21. What type of transportation is convenient and helps reduce both packaging and inventory costs?






22. A music store's display of compact discs by a popular country-western singer was unsuccessful. Huge posters of the singer completely overshadowed the CDs. Once the display was removed - sales of the CDs improved. What is the artistic element that mos






23. What is loss-leader pricing a part of?






24. During a presentation - What is the maximum number of items a salesperson should show a customer at one time?






25. A stationary and gift store has a sale on July 5th of all small American flags and of red - white - and blue paper goods. Customers are given 50 percent off the price of the goods. What is this an example of?






26. Price x Quantity Sold = what?






27. What do many store use to mark the price on a dress or suit?






28. In which step of the sale should you learn what the retail customer is looking for in a good or service?






29. As Inara opened a new box of tissue - she noticed a card inside listing prizes she could win if she wrote her name and address on a pice of paper and mailed it to the tissue manufacturer - who would pull 10000 names of winners out of an enormous coll






30. What is the one visual merchandising element that influences customer behavior more directly than any other?

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31. Pet World wants to reduce its planned reductions by 7 percent from last year's figure of $850. Therefore - what would be Pet World's planned reduction amount for this year?






32. In business-to-business selling - What is the key factor in determining the kinds of preapproach activities a salesperson should do?

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33. What should you do when a customer interrupts you with a question while you are making change?






34. What is loss-leader pricing a part of?






35. A tape recorder that cost Plugged In electronics store $18 and that originally sold for $42 is marked down 25 percent. What is the maintained markup in dollars for the recorder?






36. 'My spouse and I would love to take this trip to Hawaii that you've described - but we have to repaint our house and we really should replace out refrigerator.' What us such an objection based on?






37. What industry was adversely affected by price wars?






38. When are the customers' needs usually determined in a business-to-business sales situation?






39. What is the contract term 3/10 net 30 extra 60 an example of?






40. The owner of Furry Friends pet store holds weekly informal meetings to keep employees aware of new products in the store. How are the pet shop employees getting product information?






41. Faro illustrated children's books for a large publishing house. Her illustrations were original and charming - but very different from the types of drawings the company preferred. Eventually - Faro left the company for a job with another publishing f






42. What is a special price discount that is given as an incentive to wholesalers and retailers?






43. Claire check merchandise shipments for a large electronics store. Recently - a shipment containing a variety of computer monitors and disk drivers arrived at the store later than expected and without an invoice. The salespeople needed the merchandise






44. Who are those who assign work duties and supervise employees?






45. As the chief financial officer of NewVillage Bookstores - Incorporated - Buffy monitors the company's financial status. She also meets with other company officers to decide the direction the company will take to meet customer needs and increase profi






46. The Baker and Roberti 29 Flavors ice cream company sells its ice cream and frozen yogurt only in its company-owned retail stores. What is this particular kind of distribution called?






47. How should a salesperson greet a customer in Japan?






48. What is the most likely distribution channel for manufacturer of laundry products - candy - and flowers desined for consumers use?






49. In ads - What are line of force?






50. What do many store use to mark the price on a dress or suit?