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Marketing Skills Exam

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The Baker and Roberti 29 Flavors ice cream company sells its ice cream and frozen yogurt only in its company-owned retail stores. What is this particular kind of distribution called?






2. What should you do when a customer interrupts you with a question while you are making change?






3. What is the difference between recorded sales and inventory based on a physical count?






4. A company's commitment to maintaining a good health and benefits package for its workers will directly affect its






5. What should the salesperson do when a customer is having difficulty making a buying decision?






6. Arabesque Danceware store had $67 -500 in sales during January and its BOM stock inventory was $135000. What was its stock-to-sales ratio?






7. A print ad includes a photo of a woman dressed in pre-Revolutionary War attire and cooking over an open-air fire. The woman is clearly an employee of Williamsburg - the Virginia town in which daily life in 18th century America is re-enacted. The ad's






8. In which step of the sale should you learn what the retail customer is looking for in a good or service?






9. In what product lifecycle state is a product in when a product in when a product's marketers are looking for new market segments?






10. Anna sells upscale casual wear at Northeastern Adventures. Just before she writes up a customer's order - Anna shows the customer the store's newest merchandise - particularly those items that coordinate with the customer's purchases. What method is






11. The business often has the least control over which type of promotion?






12. Something's Cooking sells a variety of cooking and serving utensils. Each November the promotion staff creates an elaborate display of all he utensils and cooking pans a cook could possibly need to cook a big Thanksgiving meal. What type of display w






13. Jayne works in the mens clothing department of a large department store. Yesterday - he noticed a customer inspecting an elegant suit. Approaching the customer - Jayne said - 'Good morning - Mr. Phelps. May I put that suit in a dressing room for you?






14. During a presentation - What is the maximum number of items a salesperson should show a customer at one time?






15. What is the first step in the procedure for determining an item's retail price when we know the item's cost and the customary markup on retail?






16. What is the contract term 3/10 net 30 extra 60 an example of?






17. How should a salesperson greet a customer in Japan?






18. In business-to-business selling - What is the key factor in determining the kinds of preapproach activities a salesperson should do?

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19. What is one characteristic of advertising?






20. What is the least expensive means of product transportation?






21. In which type of print medium is an advertisement's life the shortest?






22. What should you do when a customer interrupts you with a question while you are making change?






23. Richard bought bath towels for his new apartment. The original price for the towels was $21.95 each - but they had been marked down by 33 percent. What was the total cost to Richard - excluding tax - for four towels.






24. Richard bought bath towels for his new apartment. The original price for the towels was $21.95 each - but they had been marked down by 33 percent. What was the total cost to Richard - excluding tax - for four towels.






25. A tape recorder that cost Plugged In electronics store $18 and that originally sold for $42 is marked down 25 percent. What is the maintained markup in dollars for the recorder?






26. When used in headlines - what words attract most readers' attention?






27. What industry was adversely affected by price wars?






28. What do many store use to mark the price on a dress or suit?






29. What is the name f a legal contract between a buyer and a supplier that lists the characteristics - price - and shipping instructions of the items the supplier will provide?






30. When are the customers' needs usually determined in a business-to-business sales situation?






31. Arabesque Danceware store had $67 -500 in sales during January and its BOM stock inventory was $135000. What was its stock-to-sales ratio?






32. What is the easiest and most effective method of suggestion selling?






33. In which type of print medium is an advertisement's life the shortest?






34. The Natural Place is a gift store selling items that focus on the environment and ecological concerns. Chris coordinates all of the physical elements in The Natural Place so that the store projects the right image to its customers. What is Chris dire






35. Sometimes a home owner who wishes to sell his or her house will but a home warranty. This means that the buyer of the house will not have to pay for particular house repairs that become necessary during the first year after the house is sold. In this






36. What is the most temporary of the psychological pricing techniques?






37. River Tam owns and operate River Tam's Textiles Which manufactures fabric used by furniture makers for covering sofas and chairs. River Tam's business is too small to afford its own sales force. What is the distribution channel that River Tam would m






38. As the chief financial officer of NewVillage Bookstores - Incorporated - Buffy monitors the company's financial status. She also meets with other company officers to decide the direction the company will take to meet customer needs and increase profi






39. River Tam owns and operate River Tam's Textiles Which manufactures fabric used by furniture makers for covering sofas and chairs. River Tam's business is too small to afford its own sales force. What is the distribution channel that River Tam would m






40. How does most price planning begin?






41. During a presentation - What is the maximum number of items a salesperson should show a customer at one time?






42. lettuce farmer in California sends a carload of produce east to Ohio on Monday night. On Tuesday morning - the farmer finds a buyer for the lettuce in Albuquerque - New Mexico. What railroad service can be use to arrange for the lettuce to go to New






43. Price x Quantity Sold = what?






44. What is the one visual merchandising element that influences customer behavior more directly than any other?

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45. Determine the maintained markup percentage for a refrigerator that costs an retailer $365 to stock and that sells for $690; the store wants to mark down the refrigerator 30 percent.






46. A mortgage broker arranges for a lending institution (such as a bank or savings and loan association) to provide a mortgage for a consumer of business. In this case - What is the channel for distribution of services?






47. Brigette works for Rising Bakery Company. She manages the bakery's inventory at 25 supermarkets by refilling stock and maintaining the stores' Rising Bakery displays. What is Brigette?






48. When are the customers' needs usually determined in a business-to-business sales situation?






49. As Inara opened a new box of tissue - she noticed a card inside listing prizes she could win if she wrote her name and address on a pice of paper and mailed it to the tissue manufacturer - who would pull 10000 names of winners out of an enormous coll






50. According to Marketing Essentials - how does a customer feel when you ask several questions in a row?







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Can you answer 50 questions in 15 minutes?


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