Test your basic knowledge |

Marketing Skills Exam

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The Frisinas take a vacation every spring. Working with a travel agent to gather info. about possible destinations - they have planned and taken trips to resort locations throughout the U.S. What type 0f decision making will the Frisinas use to selec






2. The Natural Place is a gift store selling items that focus on the environment and ecological concerns. Chris coordinates all of the physical elements in The Natural Place so that the store projects the right image to its customers. What is Chris dire






3. A visual merchandising specialist is creating a display for a new walking shoe. The shoe store owner wants to emphasize the comfort and freedom of movement the shoes give the wearer. To created this effect - the visual merchandising specialist should






4. What is the most temporary of the psychological pricing techniques?






5. A mortgage broker arranges for a lending institution (such as a bank or savings and loan association) to provide a mortgage for a consumer of business. In this case - What is the channel for distribution of services?






6. A company's commitment to maintaining a good health and benefits package for its workers will directly affect its






7. What type of transportation is convenient and helps reduce both packaging and inventory costs?






8. When used in headlines - what words attract most readers' attention?






9. Arabesque Danceware store had $67 -500 in sales during January and its BOM stock inventory was $135000. What was its stock-to-sales ratio?






10. What is loss-leader pricing a part of?






11. How does most price planning begin?






12. The sales close that should be used infrequently because it can be viewed by the customer as a pressure tactic is the...






13. How can you - as a salesperson - best avoid disagreements with a customer about the amount of money the customer gave you as payment?






14. During what stage of selling should you educate a customer about the special care or special instructions an item requires?






15. Score Sporting Goods store always has a display with mannequins engaged in season-appropriate sports. The store uses many props to make customers feel as if they could almost join the fun going on in the displays. How would you describe the settings






16. What is the transportation system with the best safety record?






17. Brigette works for Rising Bakery Company. She manages the bakery's inventory at 25 supermarkets by refilling stock and maintaining the stores' Rising Bakery displays. What is Brigette?






18. Anna sells upscale casual wear at Northeastern Adventures. Just before she writes up a customer's order - Anna shows the customer the store's newest merchandise - particularly those items that coordinate with the customer's purchases. What method is






19. In ads - What are line of force?






20. Price x Quantity Sold = what?






21. What is one characteristic of advertising?






22. In which situation is using the latest jargon acceptable?






23. A print ad includes a photo of a woman dressed in pre-Revolutionary War attire and cooking over an open-air fire. The woman is clearly an employee of Williamsburg - the Virginia town in which daily life in 18th century America is re-enacted. The ad's






24. Which printed media is found in 98 percent of American homes?






25. Employee morale is very low at the I Was Frames art supplies company. Employees are unhappy because vacant management positions are always filled by people from outside the company. Turnover at the production and supervisory levels is high. What do e






26. Sometimes a home owner who wishes to sell his or her house will but a home warranty. This means that the buyer of the house will not have to pay for particular house repairs that become necessary during the first year after the house is sold. In this






27. Faro illustrated children's books for a large publishing house. Her illustrations were original and charming - but very different from the types of drawings the company preferred. Eventually - Faro left the company for a job with another publishing f






28. Jayne works in the mens clothing department of a large department store. Yesterday - he noticed a customer inspecting an elegant suit. Approaching the customer - Jayne said - 'Good morning - Mr. Phelps. May I put that suit in a dressing room for you?






29. What is a special price discount that is given as an incentive to wholesalers and retailers?






30. A music store's display of compact discs by a popular country-western singer was unsuccessful. Huge posters of the singer completely overshadowed the CDs. Once the display was removed - sales of the CDs improved. What is the artistic element that mos






31. When are the customers' needs usually determined in a business-to-business sales situation?






32. What does the law of diminishing marginal utility state?






33. Dana needed to stock up on office supplies. She bought three packages of multi-colored file folders at $4.25 per package - six boses of felt-tip markers at $3.68 per box - and two staplers at $6.19 apiece. Assuming a tax rate of 6 percent - What was






34. What type of transportation accounts for the smallest percentage of total ton-miles of freight shipped?






35. Petite Boutique buys its blouses from Too Sweet blouse manufacturers. Too Sweet offers a 12 percent discounts on orders of $3000 or more. Petite Boutique ordered $4 -200 worth of merchandise and insistred on terms of 4/10 net 30. If the store takes a






36. 'My spouse and I would love to take this trip to Hawaii that you've described - but we have to repaint our house and we really should replace out refrigerator.' What us such an objection based on?






37. According to the text - What is one of the most important consideration in direct mail advertising?






38. Richard bought bath towels for his new apartment. The original price for the towels was $21.95 each - but they had been marked down by 33 percent. What was the total cost to Richard - excluding tax - for four towels.






39. According to the text - What is one of the most important consideration in direct mail advertising?






40. A company's commitment to maintaining a good health and benefits package for its workers will directly affect its






41. What is one characteristic of advertising?






42. What is the purpose of an illustration in an ad?






43. What is electronic data interchange used for?






44. When are the customers' needs usually determined in a business-to-business sales situation?






45. A music store's display of compact discs by a popular country-western singer was unsuccessful. Huge posters of the singer completely overshadowed the CDs. Once the display was removed - sales of the CDs improved. What is the artistic element that mos






46. The Baker and Roberti 29 Flavors ice cream company sells its ice cream and frozen yogurt only in its company-owned retail stores. What is this particular kind of distribution called?






47. During a presentation - What is the maximum number of items a salesperson should show a customer at one time?






48. What is the difference between recorded sales and inventory based on a physical count?






49. Jayne works in the mens clothing department of a large department store. Yesterday - he noticed a customer inspecting an elegant suit. Approaching the customer - Jayne said - 'Good morning - Mr. Phelps. May I put that suit in a dressing room for you?






50. What is a special price discount that is given as an incentive to wholesalers and retailers?