Test your basic knowledge |

Marketing Skills Exam

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A customer in a computer store tells the salesperson - 'I cant buy this software program. I dont understand the directions.' The salesperson's reply is - 'Let's read over the directions together. What is the first direction you find confusing?' What






2. What is the name f a legal contract between a buyer and a supplier that lists the characteristics - price - and shipping instructions of the items the supplier will provide?






3. Businesses that advertise in newspapers can target their ads to people wit particular interests or to those living in a particular region. Why can businesses do this targeting?






4. Employee morale is very low at the I Was Frames art supplies company. Employees are unhappy because vacant management positions are always filled by people from outside the company. Turnover at the production and supervisory levels is high. What do e






5. What is a special price discount that is given as an incentive to wholesalers and retailers?






6. What is a special price discount that is given as an incentive to wholesalers and retailers?






7. In which type of print medium is an advertisement's life the shortest?






8. In ads - What are line of force?






9. What industry was adversely affected by price wars?






10. What type of transportation is convenient and helps reduce both packaging and inventory costs?






11. What should the salesperson do when a customer is having difficulty making a buying decision?






12. When are the customers' needs usually determined in a business-to-business sales situation?






13. What is the purpose of an illustration in an ad?






14. When used in headlines - what words attract most readers' attention?






15. A tape recorder that cost Plugged In electronics store $18 and that originally sold for $42 is marked down 25 percent. What is the maintained markup in dollars for the recorder?






16. The owner of Furry Friends pet store holds weekly informal meetings to keep employees aware of new products in the store. How are the pet shop employees getting product information?






17. The Natural Place is a gift store selling items that focus on the environment and ecological concerns. Chris coordinates all of the physical elements in The Natural Place so that the store projects the right image to its customers. What is Chris dire






18. A stationary and gift store has a sale on July 5th of all small American flags and of red - white - and blue paper goods. Customers are given 50 percent off the price of the goods. What is this an example of?






19. What type of transportation is convenient and helps reduce both packaging and inventory costs?






20. What is the difference between recorded sales and inventory based on a physical count?






21. What is the most temporary of the psychological pricing techniques?






22. What is the contract term 3/10 net 30 extra 60 an example of?






23. The owner of Furry Friends pet store holds weekly informal meetings to keep employees aware of new products in the store. How are the pet shop employees getting product information?






24. What is the least expensive means of product transportation?






25. A music store's display of compact discs by a popular country-western singer was unsuccessful. Huge posters of the singer completely overshadowed the CDs. Once the display was removed - sales of the CDs improved. What is the artistic element that mos






26. Who are those who assign work duties and supervise employees?






27. What do many store use to mark the price on a dress or suit?






28. A company's commitment to maintaining a good health and benefits package for its workers will directly affect its






29. A visual merchandising specialist is creating a display for a new walking shoe. The shoe store owner wants to emphasize the comfort and freedom of movement the shoes give the wearer. To created this effect - the visual merchandising specialist should






30. What is the transportation system with the best safety record?






31. In what product lifecycle state is a product in when a product in when a product's marketers are looking for new market segments?






32. What is the most likely distribution channel for manufacturer of laundry products - candy - and flowers desined for consumers use?






33. The business often has the least control over which type of promotion?






34. According to the text - What is one of the most important consideration in direct mail advertising?






35. A print ad includes a photo of a woman dressed in pre-Revolutionary War attire and cooking over an open-air fire. The woman is clearly an employee of Williamsburg - the Virginia town in which daily life in 18th century America is re-enacted. The ad's






36. How does most price planning begin?






37. What is electronic data interchange used for?






38. In what product lifecycle state is a product in when a product in when a product's marketers are looking for new market segments?






39. In which type of print medium is an advertisement's life the shortest?






40. According to Marketing Essentials - how does a customer feel when you ask several questions in a row?






41. A company's commitment to maintaining a good health and benefits package for its workers will directly affect its






42. How should a salesperson greet a customer in Japan?






43. In an advertising agency - some people study demographic data in order to determine the type of message that will appeal to a particular market segment. In what department do such agency employees usually work?






44. Claire check merchandise shipments for a large electronics store. Recently - a shipment containing a variety of computer monitors and disk drivers arrived at the store later than expected and without an invoice. The salespeople needed the merchandise






45. Pet World wants to reduce its planned reductions by 7 percent from last year's figure of $850. Therefore - what would be Pet World's planned reduction amount for this year?






46. What should the salesperson do when a customer is having difficulty making a buying decision?






47. The Baker and Roberti 29 Flavors ice cream company sells its ice cream and frozen yogurt only in its company-owned retail stores. What is this particular kind of distribution called?






48. Richard bought bath towels for his new apartment. The original price for the towels was $21.95 each - but they had been marked down by 33 percent. What was the total cost to Richard - excluding tax - for four towels.






49. What is the one visual merchandising element that influences customer behavior more directly than any other?


50. What is the difference between recorded sales and inventory based on a physical count?