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Test your basic knowledge |
Marketing Skills Exam
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. When are the customers' needs usually determined in a business-to-business sales situation?
Purchase order
The salesperson's prior relationship with the customer
Directory
During the preapproach
2. What do many store use to mark the price on a dress or suit?
Ignore the interruption
Determining needs
Offering related merchandise
UPC code
3. A visual merchandising specialist is creating a display for a new walking shoe. The shoe store owner wants to emphasize the comfort and freedom of movement the shoes give the wearer. To created this effect - the visual merchandising specialist should
Cost and expense analysis
Curved
Employee relations
Formal training
4. A company's commitment to maintaining a good health and benefits package for its workers will directly affect its
Consumers will buy only a limited amount of a product no matter how low its price
Employee relations
Determining needs
Newspaper
5. Frank owns a gardening service. Every few months - he leaves flyers detailing his services on the doorsteps of houses in local neighborhoods. What method is Frank using to find new customers?
Acknowledge
Cost and expense analysis
Newspaper
Cold canvassing
6. Something's Cooking sells a variety of cooking and serving utensils. Each November the promotion staff creates an elaborate display of all he utensils and cooking pans a cook could possibly need to cook a big Thanksgiving meal. What type of display w
To transact purchase orders between businesses
To transact purchase orders between businesses
Related merchandise dislpay
Need
7. What is one characteristic of advertising?
During the preapproach
It always identifies the name of the business of individual that paid for it
Encourage the customer to make a purchase
Cold canvassing
8. Dana needed to stock up on office supplies. She bought three packages of multi-colored file folders at $4.25 per package - six boses of felt-tip markers at $3.68 per box - and two staplers at $6.19 apiece. Assuming a tax rate of 6 percent - What was
Manufacturer to wholesaler to retailer to consumer
Departure
Departure
$50.04
9. The sales close that should be used infrequently because it can be viewed by the customer as a pressure tactic is the...
$50.04
Standing room only close
Consumers will buy only a limited amount of a product no matter how low its price
Creativity
10. What is loss-leader pricing a part of?
Psychological pricing
Employee relations
Pipeline
Proportion
11. How can you - as a salesperson - best avoid disagreements with a customer about the amount of money the customer gave you as payment?
Encourage the customer to make a purchase
Employee relations
By placing the money on the cash drawer ledge
It always identifies the name of the business of individual that paid for it
12. In ads - What are line of force?
Direct check
Illustration sight lines lead the reader to the copy
24 percent
Departure
13. How should a salesperson greet a customer in Japan?
Cross-examined
Shake hands firmly and bow
$790.50
Cold canvassing
14. Claire check merchandise shipments for a large electronics store. Recently - a shipment containing a variety of computer monitors and disk drivers arrived at the store later than expected and without an invoice. The salespeople needed the merchandise
Blind check method
Consumers will buy only a limited amount of a product no matter how low its price
Curved
Directory
15. What is the name f a legal contract between a buyer and a supplier that lists the characteristics - price - and shipping instructions of the items the supplier will provide?
Stop showing additional merchandise
Purchase order
2
2
16. What is one characteristic of advertising?
Three
It always identifies the name of the business of individual that paid for it
Incentives
Standing room only close
17. Materials requirement planning is part of what overall business activity?
Ignore the interruption
Consumers will buy only a limited amount of a product no matter how low its price
Offering related merchandise
Production planning
18. Anna sells upscale casual wear at Northeastern Adventures. Just before she writes up a customer's order - Anna shows the customer the store's newest merchandise - particularly those items that coordinate with the customer's purchases. What method is
Coins in front - bills in back - $2 bills places under $1 bills
Offering related merchandise
Stock shortage
Indirect
19. During a presentation - What is the maximum number of items a salesperson should show a customer at one time?
The customers
Three
Offering related merchandise
To transact purchase orders between businesses
20. What is the one visual merchandising element that influences customer behavior more directly than any other?
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21. What type of transportation is convenient and helps reduce both packaging and inventory costs?
Planned sales
Pipeline
Trucking
Promotional
22. Materials requirement planning is part of what overall business activity?
Now - free - new
Production planning
Determining needs
Cost and expense analysis
23. Petite Boutique buys its blouses from Too Sweet blouse manufacturers. Too Sweet offers a 12 percent discounts on orders of $3000 or more. Petite Boutique ordered $4 -200 worth of merchandise and insistred on terms of 4/10 net 30. If the store takes a
Ignore the interruption
Cost and expense analysis
Illustration sight lines lead the reader to the copy
$3 -548.16
24. As the chief financial officer of NewVillage Bookstores - Incorporated - Buffy monitors the company's financial status. She also meets with other company officers to decide the direction the company will take to meet customer needs and increase profi
Question
The salesperson's prior relationship with the customer
Cold canvassing
Top Management
25. Employee morale is very low at the I Was Frames art supplies company. Employees are unhappy because vacant management positions are always filled by people from outside the company. Turnover at the production and supervisory levels is high. What do e
Greeting approach
Indirect
Determining needs
Loyalty
26. The Natural Place is a gift store selling items that focus on the environment and ecological concerns. Chris coordinates all of the physical elements in The Natural Place so that the store projects the right image to its customers. What is Chris dire
Newspaper
Buying allowance
Sales promotion
24 percent
27. Arabesque Danceware store had $67 -500 in sales during January and its BOM stock inventory was $135000. What was its stock-to-sales ratio?
Maturity
Supervisors
2
Manufacturer to wholesaler to retailer to consumer
28. The Baker and Roberti 29 Flavors ice cream company sells its ice cream and frozen yogurt only in its company-owned retail stores. What is this particular kind of distribution called?
Greeting approach
Integrated
Loyalty
Rack jobber
29. What is the least expensive means of product transportation?
Straight-rebury
Water
Acknowledge
The salesperson's prior relationship with the customer
30. What is the checking method that is susceptible to errors if receivers do not physically count the total number of items in shipment?
Related merchandise dislpay
Discount pricing
Direct check
Offering related merchandise
31. A mortgage broker arranges for a lending institution (such as a bank or savings and loan association) to provide a mortgage for a consumer of business. In this case - What is the channel for distribution of services?
$3 -548.16
Research service
Indirect
Need
32. A tape recorder that cost Plugged In electronics store $18 and that originally sold for $42 is marked down 25 percent. What is the maintained markup in dollars for the recorder?
The customers
Proportion
$13.50
The customers
33. Which printed media is found in 98 percent of American homes?
Ignore the interruption
To transact purchase orders between businesses
Directory
Curved
34. How does most price planning begin?
Now - free - new
Integrated
Beds and dressers to hotel managers
Cost and expense analysis
35. Sometimes a home owner who wishes to sell his or her house will but a home warranty. This means that the buyer of the house will not have to pay for particular house repairs that become necessary during the first year after the house is sold. In this
Incentives
Extended product feature
Encourage the customer to make a purchase
Creativity
36. A music store's display of compact discs by a popular country-western singer was unsuccessful. Huge posters of the singer completely overshadowed the CDs. Once the display was removed - sales of the CDs improved. What is the artistic element that mos
Determining needs
Loyalty
Shake hands firmly and bow
Proportion
37. Determine the maintained markup percentage for a refrigerator that costs an retailer $365 to stock and that sells for $690; the store wants to mark down the refrigerator 30 percent.
Stock shortage
During the preapproach
24 percent
Integrated
38. During a presentation - What is the maximum number of items a salesperson should show a customer at one time?
$58.83
Employee relations
Rack jobber
Three
39. In what product lifecycle state is a product in when a product in when a product's marketers are looking for new market segments?
Acknowledge
Maturity
The home scanner industry
Realistic
40. In which type of print medium is an advertisement's life the shortest?
Water
Newspaper
Seasonal discount
Diversion-in-transit
41. What type of transportation is convenient and helps reduce both packaging and inventory costs?
Discount pricing
During the preapproach
Limited
Trucking
42. What is the easiest and most effective method of suggestion selling?
Sales revenue
Loyalty
Realistic
Offering related merchandise
43. What is the law which prohibits companies from engaging in price fixing?
Promotional
Sherman Antitrust Act
Determine what percentage of the retail price is equal to cost
To transact purchase orders between businesses
44. In which situation is using the latest jargon acceptable?
Direct check
Loyalty
Beds and dressers to hotel managers
During the preapproach
45. How should a salesperson greet a customer in Japan?
2
Shake hands firmly and bow
During the preapproach
Indirect
46. Jayne works in the mens clothing department of a large department store. Yesterday - he noticed a customer inspecting an elegant suit. Approaching the customer - Jayne said - 'Good morning - Mr. Phelps. May I put that suit in a dressing room for you?
Cost and expense analysis
Employee relations
Ignore the interruption
Greeting approach
47. River Tam owns and operate River Tam's Textiles Which manufactures fabric used by furniture makers for covering sofas and chairs. River Tam's business is too small to afford its own sales force. What is the distribution channel that River Tam would m
The customers
Cross-examined
Proportion
Manufacturer hires agent who represents him or her in selling to industrial user
48. Claire check merchandise shipments for a large electronics store. Recently - a shipment containing a variety of computer monitors and disk drivers arrived at the store later than expected and without an invoice. The salespeople needed the merchandise
Blind check method
Production planning
Buying allowance
Now - free - new
49. What is the difference between recorded sales and inventory based on a physical count?
Stock shortage
Beds and dressers to hotel managers
Newspapers circulation is documented and verifiable
It always identifies the name of the business of individual that paid for it
50. A print ad includes a photo of a woman dressed in pre-Revolutionary War attire and cooking over an open-air fire. The woman is clearly an employee of Williamsburg - the Virginia town in which daily life in 18th century America is re-enacted. The ad's
Publicity
Diversion-in-transit
Familiar saying with a twist
Directory