Test your basic knowledge |

Marketing Skills Exam

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What is the one visual merchandising element that influences customer behavior more directly than any other?

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2. What is the easiest and most effective method of suggestion selling?






3. What is the difference between recorded sales and inventory based on a physical count?






4. What is the checking method that is susceptible to errors if receivers do not physically count the total number of items in shipment?






5. Ordering staple goods from a familiar vendor is what type of purchasing situation?






6. Frank owns a gardening service. Every few months - he leaves flyers detailing his services on the doorsteps of houses in local neighborhoods. What method is Frank using to find new customers?






7. A salesperson says to a customer - 'I've has many customers express the same concern you've just stated.' What step of the basic strategy for handling objections does the preceding comment exemplify?






8. A print ad includes a photo of a woman dressed in pre-Revolutionary War attire and cooking over an open-air fire. The woman is clearly an employee of Williamsburg - the Virginia town in which daily life in 18th century America is re-enacted. The ad's






9. In business-to-business selling - What is the key factor in determining the kinds of preapproach activities a salesperson should do?

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10. Businesses that advertise in newspapers can target their ads to people wit particular interests or to those living in a particular region. Why can businesses do this targeting?






11. The Baker and Roberti 29 Flavors ice cream company sells its ice cream and frozen yogurt only in its company-owned retail stores. What is this particular kind of distribution called?






12. Determine the maintained markup percentage for a refrigerator that costs an retailer $365 to stock and that sells for $690; the store wants to mark down the refrigerator 30 percent.






13. lettuce farmer in California sends a carload of produce east to Ohio on Monday night. On Tuesday morning - the farmer finds a buyer for the lettuce in Albuquerque - New Mexico. What railroad service can be use to arrange for the lettuce to go to New






14. What is the purpose of an illustration in an ad?






15. Petite Boutique buys its blouses from Too Sweet blouse manufacturers. Too Sweet offers a 12 percent discounts on orders of $3000 or more. Petite Boutique ordered $4 -200 worth of merchandise and insistred on terms of 4/10 net 30. If the store takes a






16. During what stage of selling should you educate a customer about the special care or special instructions an item requires?






17. What is the one visual merchandising element that influences customer behavior more directly than any other?

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18. Arabesque Danceware store had $67 -500 in sales during January and its BOM stock inventory was $135000. What was its stock-to-sales ratio?






19. Businesses that advertise in newspapers can target their ads to people wit particular interests or to those living in a particular region. Why can businesses do this targeting?






20. Jayne works in the mens clothing department of a large department store. Yesterday - he noticed a customer inspecting an elegant suit. Approaching the customer - Jayne said - 'Good morning - Mr. Phelps. May I put that suit in a dressing room for you?






21. What do many store use to mark the price on a dress or suit?






22. What is the name f a legal contract between a buyer and a supplier that lists the characteristics - price - and shipping instructions of the items the supplier will provide?






23. A customer in a computer store tells the salesperson - 'I cant buy this software program. I dont understand the directions.' The salesperson's reply is - 'Let's read over the directions together. What is the first direction you find confusing?' What






24. In which step of the sale should you learn what the retail customer is looking for in a good or service?






25. Pet World wants to reduce its planned reductions by 7 percent from last year's figure of $850. Therefore - what would be Pet World's planned reduction amount for this year?






26. As the chief financial officer of NewVillage Bookstores - Incorporated - Buffy monitors the company's financial status. She also meets with other company officers to decide the direction the company will take to meet customer needs and increase profi






27. What type of transportation is convenient and helps reduce both packaging and inventory costs?






28. How does most price planning begin?






29. What is the first step in the procedure for determining an item's retail price when we know the item's cost and the customary markup on retail?






30. What is the purpose of an illustration in an ad?






31. According to the text - What is one of the most important consideration in direct mail advertising?






32. A customer in a computer store tells the salesperson - 'I cant buy this software program. I dont understand the directions.' The salesperson's reply is - 'Let's read over the directions together. What is the first direction you find confusing?' What






33. What does the law of diminishing marginal utility state?






34. What is the law which prohibits companies from engaging in price fixing?






35. What industry was adversely affected by price wars?






36. During a presentation - What is the maximum number of items a salesperson should show a customer at one time?






37. Claire check merchandise shipments for a large electronics store. Recently - a shipment containing a variety of computer monitors and disk drivers arrived at the store later than expected and without an invoice. The salespeople needed the merchandise






38. Materials requirement planning is part of what overall business activity?






39. In which situation is using the latest jargon acceptable?






40. The Baker and Roberti 29 Flavors ice cream company sells its ice cream and frozen yogurt only in its company-owned retail stores. What is this particular kind of distribution called?






41. On what figure are all other sales projection figures in a merchandise plan based?






42. What is the difference between recorded sales and inventory based on a physical count?






43. What type of transportation accounts for the smallest percentage of total ton-miles of freight shipped?






44. The sales close that should be used infrequently because it can be viewed by the customer as a pressure tactic is the...






45. What is a typical cash register arrangement?






46. How should a salesperson greet a customer in Japan?






47. How can you - as a salesperson - best avoid disagreements with a customer about the amount of money the customer gave you as payment?






48. River Tam owns and operate River Tam's Textiles Which manufactures fabric used by furniture makers for covering sofas and chairs. River Tam's business is too small to afford its own sales force. What is the distribution channel that River Tam would m






49. The business often has the least control over which type of promotion?






50. When used in headlines - what words attract most readers' attention?