Test your basic knowledge |

Marketing Skills Exam

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What is loss-leader pricing a part of?






2. The sales close that should be used infrequently because it can be viewed by the customer as a pressure tactic is the...






3. What is the one visual merchandising element that influences customer behavior more directly than any other?


4. Pet World wants to reduce its planned reductions by 7 percent from last year's figure of $850. Therefore - what would be Pet World's planned reduction amount for this year?






5. In business-to-business selling - What is the key factor in determining the kinds of preapproach activities a salesperson should do?


6. A visual merchandising specialist is creating a display for a new walking shoe. The shoe store owner wants to emphasize the comfort and freedom of movement the shoes give the wearer. To created this effect - the visual merchandising specialist should






7. What is the name f a legal contract between a buyer and a supplier that lists the characteristics - price - and shipping instructions of the items the supplier will provide?






8. How can you - as a salesperson - best avoid disagreements with a customer about the amount of money the customer gave you as payment?






9. Frank owns a gardening service. Every few months - he leaves flyers detailing his services on the doorsteps of houses in local neighborhoods. What method is Frank using to find new customers?






10. Faro illustrated children's books for a large publishing house. Her illustrations were original and charming - but very different from the types of drawings the company preferred. Eventually - Faro left the company for a job with another publishing f






11. In which step of the sale should you learn what the retail customer is looking for in a good or service?






12. Pet World wants to reduce its planned reductions by 7 percent from last year's figure of $850. Therefore - what would be Pet World's planned reduction amount for this year?






13. A mortgage broker arranges for a lending institution (such as a bank or savings and loan association) to provide a mortgage for a consumer of business. In this case - What is the channel for distribution of services?






14. What should the salesperson do when a customer is having difficulty making a buying decision?






15. What is the contract term 3/10 net 30 extra 60 an example of?






16. According to the text - What is one of the most important consideration in direct mail advertising?






17. Arabesque Danceware store had $67 -500 in sales during January and its BOM stock inventory was $135000. What was its stock-to-sales ratio?






18. What is the purpose of an illustration in an ad?






19. Sometimes a home owner who wishes to sell his or her house will but a home warranty. This means that the buyer of the house will not have to pay for particular house repairs that become necessary during the first year after the house is sold. In this






20. What is a typical cash register arrangement?






21. What type of transportation is convenient and helps reduce both packaging and inventory costs?






22. What is the law which prohibits companies from engaging in price fixing?






23. When are the customers' needs usually determined in a business-to-business sales situation?






24. Faro illustrated children's books for a large publishing house. Her illustrations were original and charming - but very different from the types of drawings the company preferred. Eventually - Faro left the company for a job with another publishing f






25. The business often has the least control over which type of promotion?






26. According to Marketing Essentials - how does a customer feel when you ask several questions in a row?






27. What is the purpose of an illustration in an ad?






28. The owner of Furry Friends pet store holds weekly informal meetings to keep employees aware of new products in the store. How are the pet shop employees getting product information?






29. Dana needed to stock up on office supplies. She bought three packages of multi-colored file folders at $4.25 per package - six boses of felt-tip markers at $3.68 per box - and two staplers at $6.19 apiece. Assuming a tax rate of 6 percent - What was






30. Richard bought bath towels for his new apartment. The original price for the towels was $21.95 each - but they had been marked down by 33 percent. What was the total cost to Richard - excluding tax - for four towels.






31. What is loss-leader pricing a part of?






32. What does the law of diminishing marginal utility state?






33. In what product lifecycle state is a product in when a product in when a product's marketers are looking for new market segments?






34. Materials requirement planning is part of what overall business activity?






35. The Frisinas take a vacation every spring. Working with a travel agent to gather info. about possible destinations - they have planned and taken trips to resort locations throughout the U.S. What type 0f decision making will the Frisinas use to selec






36. How should a salesperson greet a customer in Japan?






37. What is the transportation system with the best safety record?






38. What should you do when a customer interrupts you with a question while you are making change?






39. Businesses that advertise in newspapers can target their ads to people wit particular interests or to those living in a particular region. Why can businesses do this targeting?






40. What type of transportation accounts for the smallest percentage of total ton-miles of freight shipped?






41. A visual merchandising specialist is creating a display for a new walking shoe. The shoe store owner wants to emphasize the comfort and freedom of movement the shoes give the wearer. To created this effect - the visual merchandising specialist should






42. What does the law of diminishing marginal utility state?






43. During what stage of selling should you educate a customer about the special care or special instructions an item requires?






44. What is the source of direction for the company in horizontally organized companies






45. How should a salesperson greet a customer in Japan?






46. What is the difference between recorded sales and inventory based on a physical count?






47. Arabesque Danceware store had $67 -500 in sales during January and its BOM stock inventory was $135000. What was its stock-to-sales ratio?






48. What industry was adversely affected by price wars?






49. River Tam owns and operate River Tam's Textiles Which manufactures fabric used by furniture makers for covering sofas and chairs. River Tam's business is too small to afford its own sales force. What is the distribution channel that River Tam would m






50. Which printed media is found in 98 percent of American homes?