Test your basic knowledge |

Marketing Skills Exam

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. During a presentation - What is the maximum number of items a salesperson should show a customer at one time?






2. The Frisinas take a vacation every spring. Working with a travel agent to gather info. about possible destinations - they have planned and taken trips to resort locations throughout the U.S. What type 0f decision making will the Frisinas use to selec






3. Jayne works in the mens clothing department of a large department store. Yesterday - he noticed a customer inspecting an elegant suit. Approaching the customer - Jayne said - 'Good morning - Mr. Phelps. May I put that suit in a dressing room for you?






4. The Natural Place is a gift store selling items that focus on the environment and ecological concerns. Chris coordinates all of the physical elements in The Natural Place so that the store projects the right image to its customers. What is Chris dire






5. A customer in a computer store tells the salesperson - 'I cant buy this software program. I dont understand the directions.' The salesperson's reply is - 'Let's read over the directions together. What is the first direction you find confusing?' What






6. What is the name f a legal contract between a buyer and a supplier that lists the characteristics - price - and shipping instructions of the items the supplier will provide?






7. How should a salesperson greet a customer in Japan?






8. In which situation is using the latest jargon acceptable?






9. A company's commitment to maintaining a good health and benefits package for its workers will directly affect its






10. When used in headlines - what words attract most readers' attention?






11. What is loss-leader pricing a part of?






12. On what figure are all other sales projection figures in a merchandise plan based?






13. How can you - as a salesperson - best avoid disagreements with a customer about the amount of money the customer gave you as payment?






14. According to Marketing Essentials - how does a customer feel when you ask several questions in a row?






15. A tape recorder that cost Plugged In electronics store $18 and that originally sold for $42 is marked down 25 percent. What is the maintained markup in dollars for the recorder?






16. What is a typical cash register arrangement?






17. As Inara opened a new box of tissue - she noticed a card inside listing prizes she could win if she wrote her name and address on a pice of paper and mailed it to the tissue manufacturer - who would pull 10000 names of winners out of an enormous coll






18. Who are those who assign work duties and supervise employees?






19. In which type of print medium is an advertisement's life the shortest?






20. Score Sporting Goods store always has a display with mannequins engaged in season-appropriate sports. The store uses many props to make customers feel as if they could almost join the fun going on in the displays. How would you describe the settings






21. What does the law of diminishing marginal utility state?






22. Which printed media is found in 98 percent of American homes?






23. When are the customers' needs usually determined in a business-to-business sales situation?






24. The Baker and Roberti 29 Flavors ice cream company sells its ice cream and frozen yogurt only in its company-owned retail stores. What is this particular kind of distribution called?






25. What is the easiest and most effective method of suggestion selling?






26. A tape recorder that cost Plugged In electronics store $18 and that originally sold for $42 is marked down 25 percent. What is the maintained markup in dollars for the recorder?






27. What type of transportation is convenient and helps reduce both packaging and inventory costs?






28. Sometimes a home owner who wishes to sell his or her house will but a home warranty. This means that the buyer of the house will not have to pay for particular house repairs that become necessary during the first year after the house is sold. In this






29. In which type of print medium is an advertisement's life the shortest?






30. In an advertising agency - some people study demographic data in order to determine the type of message that will appeal to a particular market segment. In what department do such agency employees usually work?






31. Score Sporting Goods store always has a display with mannequins engaged in season-appropriate sports. The store uses many props to make customers feel as if they could almost join the fun going on in the displays. How would you describe the settings






32. What is one characteristic of advertising?






33. Brigette works for Rising Bakery Company. She manages the bakery's inventory at 25 supermarkets by refilling stock and maintaining the stores' Rising Bakery displays. What is Brigette?






34. In ads - What are line of force?






35. A music store's display of compact discs by a popular country-western singer was unsuccessful. Huge posters of the singer completely overshadowed the CDs. Once the display was removed - sales of the CDs improved. What is the artistic element that mos






36. What is one characteristic of advertising?






37. What type of transportation accounts for the smallest percentage of total ton-miles of freight shipped?






38. Faro illustrated children's books for a large publishing house. Her illustrations were original and charming - but very different from the types of drawings the company preferred. Eventually - Faro left the company for a job with another publishing f






39. What is electronic data interchange used for?






40. According to Marketing Essentials - how does a customer feel when you ask several questions in a row?






41. A visual merchandising specialist is creating a display for a new walking shoe. The shoe store owner wants to emphasize the comfort and freedom of movement the shoes give the wearer. To created this effect - the visual merchandising specialist should






42. According to the text - What is one of the most important consideration in direct mail advertising?






43. What is the checking method that is susceptible to errors if receivers do not physically count the total number of items in shipment?






44. Frank owns a gardening service. Every few months - he leaves flyers detailing his services on the doorsteps of houses in local neighborhoods. What method is Frank using to find new customers?






45. According to the text - What is one of the most important consideration in direct mail advertising?






46. When are the customers' needs usually determined in a business-to-business sales situation?






47. Petite Boutique buys its blouses from Too Sweet blouse manufacturers. Too Sweet offers a 12 percent discounts on orders of $3000 or more. Petite Boutique ordered $4 -200 worth of merchandise and insistred on terms of 4/10 net 30. If the store takes a






48. Ordering staple goods from a familiar vendor is what type of purchasing situation?






49. In what product lifecycle state is a product in when a product in when a product's marketers are looking for new market segments?






50. What is the easiest and most effective method of suggestion selling?