Test your basic knowledge |

Marketing Skills Exam

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. In an advertising agency - some people study demographic data in order to determine the type of message that will appeal to a particular market segment. In what department do such agency employees usually work?






2. 'My spouse and I would love to take this trip to Hawaii that you've described - but we have to repaint our house and we really should replace out refrigerator.' What us such an objection based on?






3. Anna sells upscale casual wear at Northeastern Adventures. Just before she writes up a customer's order - Anna shows the customer the store's newest merchandise - particularly those items that coordinate with the customer's purchases. What method is






4. In what product lifecycle state is a product in when a product in when a product's marketers are looking for new market segments?






5. A customer in a computer store tells the salesperson - 'I cant buy this software program. I dont understand the directions.' The salesperson's reply is - 'Let's read over the directions together. What is the first direction you find confusing?' What






6. Jayne works in the mens clothing department of a large department store. Yesterday - he noticed a customer inspecting an elegant suit. Approaching the customer - Jayne said - 'Good morning - Mr. Phelps. May I put that suit in a dressing room for you?






7. Richard bought bath towels for his new apartment. The original price for the towels was $21.95 each - but they had been marked down by 33 percent. What was the total cost to Richard - excluding tax - for four towels.






8. How does most price planning begin?






9. Score Sporting Goods store always has a display with mannequins engaged in season-appropriate sports. The store uses many props to make customers feel as if they could almost join the fun going on in the displays. How would you describe the settings






10. The business often has the least control over which type of promotion?






11. The Baker and Roberti 29 Flavors ice cream company sells its ice cream and frozen yogurt only in its company-owned retail stores. What is this particular kind of distribution called?






12. A company's commitment to maintaining a good health and benefits package for its workers will directly affect its






13. A salesperson says to a customer - 'I've has many customers express the same concern you've just stated.' What step of the basic strategy for handling objections does the preceding comment exemplify?






14. In which step of the sale should you learn what the retail customer is looking for in a good or service?






15. What is the law which prohibits companies from engaging in price fixing?






16. The Baker and Roberti 29 Flavors ice cream company sells its ice cream and frozen yogurt only in its company-owned retail stores. What is this particular kind of distribution called?






17. Price x Quantity Sold = what?






18. What does the law of diminishing marginal utility state?






19. lettuce farmer in California sends a carload of produce east to Ohio on Monday night. On Tuesday morning - the farmer finds a buyer for the lettuce in Albuquerque - New Mexico. What railroad service can be use to arrange for the lettuce to go to New






20. Frank owns a gardening service. Every few months - he leaves flyers detailing his services on the doorsteps of houses in local neighborhoods. What method is Frank using to find new customers?






21. What is electronic data interchange used for?






22. Which printed media is found in 98 percent of American homes?






23. A music store's display of compact discs by a popular country-western singer was unsuccessful. Huge posters of the singer completely overshadowed the CDs. Once the display was removed - sales of the CDs improved. What is the artistic element that mos






24. A customer in a computer store tells the salesperson - 'I cant buy this software program. I dont understand the directions.' The salesperson's reply is - 'Let's read over the directions together. What is the first direction you find confusing?' What






25. What type of transportation is convenient and helps reduce both packaging and inventory costs?






26. A music store's display of compact discs by a popular country-western singer was unsuccessful. Huge posters of the singer completely overshadowed the CDs. Once the display was removed - sales of the CDs improved. What is the artistic element that mos






27. Price x Quantity Sold = what?






28. What industry was adversely affected by price wars?






29. Employee morale is very low at the I Was Frames art supplies company. Employees are unhappy because vacant management positions are always filled by people from outside the company. Turnover at the production and supervisory levels is high. What do e






30. Petite Boutique buys its blouses from Too Sweet blouse manufacturers. Too Sweet offers a 12 percent discounts on orders of $3000 or more. Petite Boutique ordered $4 -200 worth of merchandise and insistred on terms of 4/10 net 30. If the store takes a






31. What is the one visual merchandising element that influences customer behavior more directly than any other?

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32. Which printed media is found in 98 percent of American homes?






33. What is the transportation system with the best safety record?






34. How does most price planning begin?






35. A salesperson says to a customer - 'I've has many customers express the same concern you've just stated.' What step of the basic strategy for handling objections does the preceding comment exemplify?






36. Dana needed to stock up on office supplies. She bought three packages of multi-colored file folders at $4.25 per package - six boses of felt-tip markers at $3.68 per box - and two staplers at $6.19 apiece. Assuming a tax rate of 6 percent - What was






37. Sometimes a home owner who wishes to sell his or her house will but a home warranty. This means that the buyer of the house will not have to pay for particular house repairs that become necessary during the first year after the house is sold. In this






38. What is a special price discount that is given as an incentive to wholesalers and retailers?






39. What do many store use to mark the price on a dress or suit?






40. How should a salesperson greet a customer in Japan?






41. What is the easiest and most effective method of suggestion selling?






42. A print ad includes a photo of a woman dressed in pre-Revolutionary War attire and cooking over an open-air fire. The woman is clearly an employee of Williamsburg - the Virginia town in which daily life in 18th century America is re-enacted. The ad's






43. The sales close that should be used infrequently because it can be viewed by the customer as a pressure tactic is the...






44. Determine the maintained markup percentage for a refrigerator that costs an retailer $365 to stock and that sells for $690; the store wants to mark down the refrigerator 30 percent.






45. Dana needed to stock up on office supplies. She bought three packages of multi-colored file folders at $4.25 per package - six boses of felt-tip markers at $3.68 per box - and two staplers at $6.19 apiece. Assuming a tax rate of 6 percent - What was






46. What do many store use to mark the price on a dress or suit?






47. The Natural Place is a gift store selling items that focus on the environment and ecological concerns. Chris coordinates all of the physical elements in The Natural Place so that the store projects the right image to its customers. What is Chris dire






48. Brigette works for Rising Bakery Company. She manages the bakery's inventory at 25 supermarkets by refilling stock and maintaining the stores' Rising Bakery displays. What is Brigette?






49. What is the first step in the procedure for determining an item's retail price when we know the item's cost and the customary markup on retail?






50. In ads - What are line of force?