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Marketing Skills Exam

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The sales close that should be used infrequently because it can be viewed by the customer as a pressure tactic is the...






2. The sales close that should be used infrequently because it can be viewed by the customer as a pressure tactic is the...






3. Who are those who assign work duties and supervise employees?






4. A salesperson says to a customer - 'I've has many customers express the same concern you've just stated.' What step of the basic strategy for handling objections does the preceding comment exemplify?






5. Ordering staple goods from a familiar vendor is what type of purchasing situation?






6. According to the text - What is one of the most important consideration in direct mail advertising?






7. As Inara opened a new box of tissue - she noticed a card inside listing prizes she could win if she wrote her name and address on a pice of paper and mailed it to the tissue manufacturer - who would pull 10000 names of winners out of an enormous coll






8. What industry was adversely affected by price wars?






9. The business often has the least control over which type of promotion?






10. What does the law of diminishing marginal utility state?






11. A music store's display of compact discs by a popular country-western singer was unsuccessful. Huge posters of the singer completely overshadowed the CDs. Once the display was removed - sales of the CDs improved. What is the artistic element that mos






12. In which situation is using the latest jargon acceptable?






13. Richard bought bath towels for his new apartment. The original price for the towels was $21.95 each - but they had been marked down by 33 percent. What was the total cost to Richard - excluding tax - for four towels.






14. What is the checking method that is susceptible to errors if receivers do not physically count the total number of items in shipment?






15. According to Marketing Essentials - how does a customer feel when you ask several questions in a row?






16. Pet World wants to reduce its planned reductions by 7 percent from last year's figure of $850. Therefore - what would be Pet World's planned reduction amount for this year?






17. Faro illustrated children's books for a large publishing house. Her illustrations were original and charming - but very different from the types of drawings the company preferred. Eventually - Faro left the company for a job with another publishing f






18. Faro illustrated children's books for a large publishing house. Her illustrations were original and charming - but very different from the types of drawings the company preferred. Eventually - Faro left the company for a job with another publishing f






19. 'My spouse and I would love to take this trip to Hawaii that you've described - but we have to repaint our house and we really should replace out refrigerator.' What us such an objection based on?






20. Ordering staple goods from a familiar vendor is what type of purchasing situation?






21. As Inara opened a new box of tissue - she noticed a card inside listing prizes she could win if she wrote her name and address on a pice of paper and mailed it to the tissue manufacturer - who would pull 10000 names of winners out of an enormous coll






22. What is a typical cash register arrangement?






23. What is the transportation system with the best safety record?






24. What is the difference between recorded sales and inventory based on a physical count?






25. As the chief financial officer of NewVillage Bookstores - Incorporated - Buffy monitors the company's financial status. She also meets with other company officers to decide the direction the company will take to meet customer needs and increase profi






26. How can you - as a salesperson - best avoid disagreements with a customer about the amount of money the customer gave you as payment?






27. Arabesque Danceware store had $67 -500 in sales during January and its BOM stock inventory was $135000. What was its stock-to-sales ratio?






28. Which printed media is found in 98 percent of American homes?






29. Who are those who assign work duties and supervise employees?






30. Pet World wants to reduce its planned reductions by 7 percent from last year's figure of $850. Therefore - what would be Pet World's planned reduction amount for this year?






31. Materials requirement planning is part of what overall business activity?






32. The Baker and Roberti 29 Flavors ice cream company sells its ice cream and frozen yogurt only in its company-owned retail stores. What is this particular kind of distribution called?






33. A mortgage broker arranges for a lending institution (such as a bank or savings and loan association) to provide a mortgage for a consumer of business. In this case - What is the channel for distribution of services?






34. Richard bought bath towels for his new apartment. The original price for the towels was $21.95 each - but they had been marked down by 33 percent. What was the total cost to Richard - excluding tax - for four towels.






35. What is a special price discount that is given as an incentive to wholesalers and retailers?






36. What is the most temporary of the psychological pricing techniques?






37. Businesses that advertise in newspapers can target their ads to people wit particular interests or to those living in a particular region. Why can businesses do this targeting?






38. Score Sporting Goods store always has a display with mannequins engaged in season-appropriate sports. The store uses many props to make customers feel as if they could almost join the fun going on in the displays. How would you describe the settings






39. What is the easiest and most effective method of suggestion selling?






40. During a presentation - What is the maximum number of items a salesperson should show a customer at one time?






41. What should you do when a customer interrupts you with a question while you are making change?






42. The Frisinas take a vacation every spring. Working with a travel agent to gather info. about possible destinations - they have planned and taken trips to resort locations throughout the U.S. What type 0f decision making will the Frisinas use to selec






43. Employee morale is very low at the I Was Frames art supplies company. Employees are unhappy because vacant management positions are always filled by people from outside the company. Turnover at the production and supervisory levels is high. What do e






44. A tape recorder that cost Plugged In electronics store $18 and that originally sold for $42 is marked down 25 percent. What is the maintained markup in dollars for the recorder?






45. Materials requirement planning is part of what overall business activity?






46. What is the most temporary of the psychological pricing techniques?






47. How does most price planning begin?






48. What is one characteristic of advertising?






49. What is the checking method that is susceptible to errors if receivers do not physically count the total number of items in shipment?






50. The Baker and Roberti 29 Flavors ice cream company sells its ice cream and frozen yogurt only in its company-owned retail stores. What is this particular kind of distribution called?







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