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Test your basic knowledge |
Marketing Skills Exam
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Businesses that advertise in newspapers can target their ads to people wit particular interests or to those living in a particular region. Why can businesses do this targeting?
Seasonal discount
Publicity
Newspapers circulation is documented and verifiable
Offering related merchandise
2. A music store's display of compact discs by a popular country-western singer was unsuccessful. Huge posters of the singer completely overshadowed the CDs. Once the display was removed - sales of the CDs improved. What is the artistic element that mos
The home scanner industry
$3 -548.16
Greeting approach
Proportion
3. What is a typical cash register arrangement?
Stop showing additional merchandise
Direct check
Creativity
Coins in front - bills in back - $2 bills places under $1 bills
4. In business-to-business selling - What is the key factor in determining the kinds of preapproach activities a salesperson should do?
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5. Businesses that advertise in newspapers can target their ads to people wit particular interests or to those living in a particular region. Why can businesses do this targeting?
The salesperson's prior relationship with the customer
By placing the money on the cash drawer ledge
Newspapers circulation is documented and verifiable
Discount pricing
6. Something's Cooking sells a variety of cooking and serving utensils. Each November the promotion staff creates an elaborate display of all he utensils and cooking pans a cook could possibly need to cook a big Thanksgiving meal. What type of display w
The customers
Related merchandise dislpay
Pipeline
Straight-rebury
7. A visual merchandising specialist is creating a display for a new walking shoe. The shoe store owner wants to emphasize the comfort and freedom of movement the shoes give the wearer. To created this effect - the visual merchandising specialist should
Offering related merchandise
Employee relations
Water
Curved
8. Richard bought bath towels for his new apartment. The original price for the towels was $21.95 each - but they had been marked down by 33 percent. What was the total cost to Richard - excluding tax - for four towels.
During the preapproach
Familiar saying with a twist
$58.83
Loyalty
9. How can you - as a salesperson - best avoid disagreements with a customer about the amount of money the customer gave you as payment?
By placing the money on the cash drawer ledge
Realistic
Pipeline
$58.83
10. As the chief financial officer of NewVillage Bookstores - Incorporated - Buffy monitors the company's financial status. She also meets with other company officers to decide the direction the company will take to meet customer needs and increase profi
Familiar saying with a twist
Creativity
Production planning
Top Management
11. Richard bought bath towels for his new apartment. The original price for the towels was $21.95 each - but they had been marked down by 33 percent. What was the total cost to Richard - excluding tax - for four towels.
Newspaper
UPC code
$58.83
Proportion
12. A visual merchandising specialist is creating a display for a new walking shoe. The shoe store owner wants to emphasize the comfort and freedom of movement the shoes give the wearer. To created this effect - the visual merchandising specialist should
During the preapproach
Buying allowance
Departure
Curved
13. What is the easiest and most effective method of suggestion selling?
Need
Greeting approach
Offering related merchandise
Determining needs
14. On what figure are all other sales projection figures in a merchandise plan based?
Greeting approach
Promotional
During the preapproach
Planned sales
15. What type of transportation is convenient and helps reduce both packaging and inventory costs?
Related merchandise dislpay
Determine what percentage of the retail price is equal to cost
Trucking
The width of the store's aisles
16. In which step of the sale should you learn what the retail customer is looking for in a good or service?
Cold canvassing
Seasonal discount
$58.83
Determining needs
17. What is electronic data interchange used for?
Realistic
To transact purchase orders between businesses
Coins in front - bills in back - $2 bills places under $1 bills
Manufacturer to wholesaler to retailer to consumer
18. A company's commitment to maintaining a good health and benefits package for its workers will directly affect its
$790.50
Employee relations
Departure
Supervisors
19. Frank owns a gardening service. Every few months - he leaves flyers detailing his services on the doorsteps of houses in local neighborhoods. What method is Frank using to find new customers?
Formal training
Three
Cold canvassing
Encourage the customer to make a purchase
20. What is the most likely distribution channel for manufacturer of laundry products - candy - and flowers desined for consumers use?
Illustration sight lines lead the reader to the copy
Manufacturer to wholesaler to retailer to consumer
Limited
$13.50
21. According to Marketing Essentials - how does a customer feel when you ask several questions in a row?
2
Cross-examined
Purchase order
To transact purchase orders between businesses
22. Petite Boutique buys its blouses from Too Sweet blouse manufacturers. Too Sweet offers a 12 percent discounts on orders of $3000 or more. Petite Boutique ordered $4 -200 worth of merchandise and insistred on terms of 4/10 net 30. If the store takes a
Stock shortage
Purchase order
$3 -548.16
Now - free - new
23. Faro illustrated children's books for a large publishing house. Her illustrations were original and charming - but very different from the types of drawings the company preferred. Eventually - Faro left the company for a job with another publishing f
Creativity
Formal training
To transact purchase orders between businesses
Shake hands firmly and bow
24. A salesperson says to a customer - 'I've has many customers express the same concern you've just stated.' What step of the basic strategy for handling objections does the preceding comment exemplify?
Air
Manufacturer hires agent who represents him or her in selling to industrial user
Acknowledge
UPC code
25. River Tam owns and operate River Tam's Textiles Which manufactures fabric used by furniture makers for covering sofas and chairs. River Tam's business is too small to afford its own sales force. What is the distribution channel that River Tam would m
Illustration sight lines lead the reader to the copy
Buying allowance
Limited
Manufacturer hires agent who represents him or her in selling to industrial user
26. Ordering staple goods from a familiar vendor is what type of purchasing situation?
The width of the store's aisles
Offering related merchandise
Determine what percentage of the retail price is equal to cost
Straight-rebury
27. The Frisinas take a vacation every spring. Working with a travel agent to gather info. about possible destinations - they have planned and taken trips to resort locations throughout the U.S. What type 0f decision making will the Frisinas use to selec
Sales revenue
Limited
The accuracy of the mailing list
Buying allowance
28. What is the law which prohibits companies from engaging in price fixing?
Creativity
Sherman Antitrust Act
By placing the money on the cash drawer ledge
Cold canvassing
29. What is the easiest and most effective method of suggestion selling?
Realistic
Cross-examined
2
Offering related merchandise
30. During what stage of selling should you educate a customer about the special care or special instructions an item requires?
Stop showing additional merchandise
The customers
UPC code
Departure
31. What is the least expensive means of product transportation?
Manufacturer to wholesaler to retailer to consumer
Directory
Water
Related merchandise dislpay
32. In business-to-business selling - What is the key factor in determining the kinds of preapproach activities a salesperson should do?
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33. When used in headlines - what words attract most readers' attention?
Seasonal discount
Cross-examined
Supervisors
Now - free - new
34. What is the most temporary of the psychological pricing techniques?
Promotional
Pipeline
The salesperson's prior relationship with the customer
$13.50
35. On what figure are all other sales projection figures in a merchandise plan based?
Planned sales
Offering related merchandise
Offering related merchandise
Loyalty
36. Anna sells upscale casual wear at Northeastern Adventures. Just before she writes up a customer's order - Anna shows the customer the store's newest merchandise - particularly those items that coordinate with the customer's purchases. What method is
Offering related merchandise
Stock shortage
UPC code
Straight-rebury
37. The business often has the least control over which type of promotion?
The home scanner industry
Offering related merchandise
Publicity
Production planning
38. In what product lifecycle state is a product in when a product in when a product's marketers are looking for new market segments?
Cost and expense analysis
Departure
Determining needs
Maturity
39. According to Marketing Essentials - how does a customer feel when you ask several questions in a row?
Stock shortage
Curved
Buying allowance
Cross-examined
40. What is a typical cash register arrangement?
The salesperson's prior relationship with the customer
Coins in front - bills in back - $2 bills places under $1 bills
The accuracy of the mailing list
Now - free - new
41. In ads - What are line of force?
Newspapers circulation is documented and verifiable
By placing the money on the cash drawer ledge
Illustration sight lines lead the reader to the copy
Determining needs
42. What should you do when a customer interrupts you with a question while you are making change?
Stock shortage
$13.50
Promotional
Ignore the interruption
43. How does most price planning begin?
Employee relations
Planned sales
Determining needs
Cost and expense analysis
44. What is the first step in the procedure for determining an item's retail price when we know the item's cost and the customary markup on retail?
By placing the money on the cash drawer ledge
During the preapproach
Determine what percentage of the retail price is equal to cost
Indirect
45. What is the transportation system with the best safety record?
The home scanner industry
Pipeline
2
$13.50
46. What is the purpose of an illustration in an ad?
Promotional
Trucking
Encourage the customer to make a purchase
Publicity
47. What should the salesperson do when a customer is having difficulty making a buying decision?
Stop showing additional merchandise
Sherman Antitrust Act
Planned sales
The accuracy of the mailing list
48. Who are those who assign work duties and supervise employees?
Supervisors
Stop showing additional merchandise
Planned sales
Purchase order
49. Dana needed to stock up on office supplies. She bought three packages of multi-colored file folders at $4.25 per package - six boses of felt-tip markers at $3.68 per box - and two staplers at $6.19 apiece. Assuming a tax rate of 6 percent - What was
Supervisors
$50.04
Acknowledge
Ignore the interruption
50. In what product lifecycle state is a product in when a product in when a product's marketers are looking for new market segments?
Coins in front - bills in back - $2 bills places under $1 bills
Newspapers circulation is documented and verifiable
Manufacturer to wholesaler to retailer to consumer
Maturity