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Marketing Skills Exam

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Claire check merchandise shipments for a large electronics store. Recently - a shipment containing a variety of computer monitors and disk drivers arrived at the store later than expected and without an invoice. The salespeople needed the merchandise






2. According to the text - What is one of the most important consideration in direct mail advertising?






3. Anna sells upscale casual wear at Northeastern Adventures. Just before she writes up a customer's order - Anna shows the customer the store's newest merchandise - particularly those items that coordinate with the customer's purchases. What method is






4. What is a typical cash register arrangement?






5. 'My spouse and I would love to take this trip to Hawaii that you've described - but we have to repaint our house and we really should replace out refrigerator.' What us such an objection based on?






6. What type of transportation is convenient and helps reduce both packaging and inventory costs?






7. Faro illustrated children's books for a large publishing house. Her illustrations were original and charming - but very different from the types of drawings the company preferred. Eventually - Faro left the company for a job with another publishing f






8. What type of transportation accounts for the smallest percentage of total ton-miles of freight shipped?






9. What is electronic data interchange used for?






10. A print ad includes a photo of a woman dressed in pre-Revolutionary War attire and cooking over an open-air fire. The woman is clearly an employee of Williamsburg - the Virginia town in which daily life in 18th century America is re-enacted. The ad's






11. Who are those who assign work duties and supervise employees?






12. Score Sporting Goods store always has a display with mannequins engaged in season-appropriate sports. The store uses many props to make customers feel as if they could almost join the fun going on in the displays. How would you describe the settings






13. Something's Cooking sells a variety of cooking and serving utensils. Each November the promotion staff creates an elaborate display of all he utensils and cooking pans a cook could possibly need to cook a big Thanksgiving meal. What type of display w






14. Materials requirement planning is part of what overall business activity?






15. What is the most temporary of the psychological pricing techniques?






16. Determine the maintained markup percentage for a refrigerator that costs an retailer $365 to stock and that sells for $690; the store wants to mark down the refrigerator 30 percent.






17. On what figure are all other sales projection figures in a merchandise plan based?






18. A company's commitment to maintaining a good health and benefits package for its workers will directly affect its






19. Determine the maintained markup percentage for a refrigerator that costs an retailer $365 to stock and that sells for $690; the store wants to mark down the refrigerator 30 percent.






20. A visual merchandising specialist is creating a display for a new walking shoe. The shoe store owner wants to emphasize the comfort and freedom of movement the shoes give the wearer. To created this effect - the visual merchandising specialist should






21. A music store's display of compact discs by a popular country-western singer was unsuccessful. Huge posters of the singer completely overshadowed the CDs. Once the display was removed - sales of the CDs improved. What is the artistic element that mos






22. What type of transportation is convenient and helps reduce both packaging and inventory costs?






23. Businesses that advertise in newspapers can target their ads to people wit particular interests or to those living in a particular region. Why can businesses do this targeting?






24. In which situation is using the latest jargon acceptable?






25. What is the one visual merchandising element that influences customer behavior more directly than any other?

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26. The business often has the least control over which type of promotion?






27. In which type of print medium is an advertisement's life the shortest?






28. River Tam owns and operate River Tam's Textiles Which manufactures fabric used by furniture makers for covering sofas and chairs. River Tam's business is too small to afford its own sales force. What is the distribution channel that River Tam would m






29. How can you - as a salesperson - best avoid disagreements with a customer about the amount of money the customer gave you as payment?






30. During a presentation - What is the maximum number of items a salesperson should show a customer at one time?






31. On what figure are all other sales projection figures in a merchandise plan based?






32. What is the contract term 3/10 net 30 extra 60 an example of?






33. A salesperson says to a customer - 'I've has many customers express the same concern you've just stated.' What step of the basic strategy for handling objections does the preceding comment exemplify?






34. What is the checking method that is susceptible to errors if receivers do not physically count the total number of items in shipment?






35. What is loss-leader pricing a part of?






36. In business-to-business selling - What is the key factor in determining the kinds of preapproach activities a salesperson should do?

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37. What is the transportation system with the best safety record?






38. What should you do when a customer interrupts you with a question while you are making change?






39. What is the law which prohibits companies from engaging in price fixing?






40. Sometimes a home owner who wishes to sell his or her house will but a home warranty. This means that the buyer of the house will not have to pay for particular house repairs that become necessary during the first year after the house is sold. In this






41. How can you - as a salesperson - best avoid disagreements with a customer about the amount of money the customer gave you as payment?






42. Petite Boutique buys its blouses from Too Sweet blouse manufacturers. Too Sweet offers a 12 percent discounts on orders of $3000 or more. Petite Boutique ordered $4 -200 worth of merchandise and insistred on terms of 4/10 net 30. If the store takes a






43. When are the customers' needs usually determined in a business-to-business sales situation?






44. What is the one visual merchandising element that influences customer behavior more directly than any other?

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45. Richard bought bath towels for his new apartment. The original price for the towels was $21.95 each - but they had been marked down by 33 percent. What was the total cost to Richard - excluding tax - for four towels.






46. A customer in a computer store tells the salesperson - 'I cant buy this software program. I dont understand the directions.' The salesperson's reply is - 'Let's read over the directions together. What is the first direction you find confusing?' What






47. Which printed media is found in 98 percent of American homes?






48. What is the most likely distribution channel for manufacturer of laundry products - candy - and flowers desined for consumers use?






49. Dana needed to stock up on office supplies. She bought three packages of multi-colored file folders at $4.25 per package - six boses of felt-tip markers at $3.68 per box - and two staplers at $6.19 apiece. Assuming a tax rate of 6 percent - What was






50. Price x Quantity Sold = what?






Can you answer 50 questions in 15 minutes?



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