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Test your basic knowledge |
Marketing Skills Exam
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What should the salesperson do when a customer is having difficulty making a buying decision?
It always identifies the name of the business of individual that paid for it
Realistic
Diversion-in-transit
Stop showing additional merchandise
2. When used in headlines - what words attract most readers' attention?
Related merchandise dislpay
Extended product feature
Now - free - new
The salesperson's prior relationship with the customer
3. Anna sells upscale casual wear at Northeastern Adventures. Just before she writes up a customer's order - Anna shows the customer the store's newest merchandise - particularly those items that coordinate with the customer's purchases. What method is
Offering related merchandise
Manufacturer hires agent who represents him or her in selling to industrial user
To transact purchase orders between businesses
UPC code
4. According to Marketing Essentials - how does a customer feel when you ask several questions in a row?
Newspapers circulation is documented and verifiable
Cross-examined
Integrated
Proportion
5. Anna sells upscale casual wear at Northeastern Adventures. Just before she writes up a customer's order - Anna shows the customer the store's newest merchandise - particularly those items that coordinate with the customer's purchases. What method is
Employee relations
By placing the money on the cash drawer ledge
Offering related merchandise
24 percent
6. What is one characteristic of advertising?
Offering related merchandise
Rack jobber
Cross-examined
It always identifies the name of the business of individual that paid for it
7. What is the contract term 3/10 net 30 extra 60 an example of?
Manufacturer to wholesaler to retailer to consumer
Cross-examined
Discount pricing
Need
8. In which type of print medium is an advertisement's life the shortest?
Air
Creativity
Newspaper
Realistic
9. Richard bought bath towels for his new apartment. The original price for the towels was $21.95 each - but they had been marked down by 33 percent. What was the total cost to Richard - excluding tax - for four towels.
$58.83
UPC code
Determine what percentage of the retail price is equal to cost
Now - free - new
10. 'My spouse and I would love to take this trip to Hawaii that you've described - but we have to repaint our house and we really should replace out refrigerator.' What us such an objection based on?
Need
Coins in front - bills in back - $2 bills places under $1 bills
The home scanner industry
Pipeline
11. According to the text - What is one of the most important consideration in direct mail advertising?
Cold canvassing
Cross-examined
Manufacturer to wholesaler to retailer to consumer
The accuracy of the mailing list
12. What type of transportation accounts for the smallest percentage of total ton-miles of freight shipped?
Manufacturer hires agent who represents him or her in selling to industrial user
Buying allowance
To transact purchase orders between businesses
Air
13. What is the first step in the procedure for determining an item's retail price when we know the item's cost and the customary markup on retail?
Purchase order
Determine what percentage of the retail price is equal to cost
Integrated
Offering related merchandise
14. What is the transportation system with the best safety record?
Standing room only close
Illustration sight lines lead the reader to the copy
Pipeline
Realistic
15. The business often has the least control over which type of promotion?
Question
$790.50
Publicity
The salesperson's prior relationship with the customer
16. Pet World wants to reduce its planned reductions by 7 percent from last year's figure of $850. Therefore - what would be Pet World's planned reduction amount for this year?
$790.50
24 percent
Familiar saying with a twist
Stock shortage
17. What is the one visual merchandising element that influences customer behavior more directly than any other?
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18. Jayne works in the mens clothing department of a large department store. Yesterday - he noticed a customer inspecting an elegant suit. Approaching the customer - Jayne said - 'Good morning - Mr. Phelps. May I put that suit in a dressing room for you?
Purchase order
The customers
Greeting approach
Determine what percentage of the retail price is equal to cost
19. What type of transportation is convenient and helps reduce both packaging and inventory costs?
Consumers will buy only a limited amount of a product no matter how low its price
Trucking
Production planning
Air
20. What is the source of direction for the company in horizontally organized companies
Greeting approach
Curved
Integrated
The customers
21. Sometimes a home owner who wishes to sell his or her house will but a home warranty. This means that the buyer of the house will not have to pay for particular house repairs that become necessary during the first year after the house is sold. In this
Stop showing additional merchandise
Publicity
Top Management
Extended product feature
22. How does most price planning begin?
Seasonal discount
Cost and expense analysis
$790.50
Blind check method
23. What is the most temporary of the psychological pricing techniques?
Promotional
Curved
Stop showing additional merchandise
Question
24. What is the purpose of an illustration in an ad?
Need
Creativity
Cold canvassing
Encourage the customer to make a purchase
25. Frank owns a gardening service. Every few months - he leaves flyers detailing his services on the doorsteps of houses in local neighborhoods. What method is Frank using to find new customers?
Cold canvassing
The salesperson's prior relationship with the customer
Consumers will buy only a limited amount of a product no matter how low its price
Buying allowance
26. Dana needed to stock up on office supplies. She bought three packages of multi-colored file folders at $4.25 per package - six boses of felt-tip markers at $3.68 per box - and two staplers at $6.19 apiece. Assuming a tax rate of 6 percent - What was
Departure
Beds and dressers to hotel managers
To transact purchase orders between businesses
$50.04
27. Arabesque Danceware store had $67 -500 in sales during January and its BOM stock inventory was $135000. What was its stock-to-sales ratio?
Offering related merchandise
2
Diversion-in-transit
Supervisors
28. In which situation is using the latest jargon acceptable?
Beds and dressers to hotel managers
Seasonal discount
Greeting approach
Incentives
29. What is the most likely distribution channel for manufacturer of laundry products - candy - and flowers desined for consumers use?
During the preapproach
Manufacturer to wholesaler to retailer to consumer
Indirect
Creativity
30. What is a typical cash register arrangement?
Coins in front - bills in back - $2 bills places under $1 bills
Related merchandise dislpay
Formal training
Consumers will buy only a limited amount of a product no matter how low its price
31. Businesses that advertise in newspapers can target their ads to people wit particular interests or to those living in a particular region. Why can businesses do this targeting?
Water
Newspapers circulation is documented and verifiable
Sherman Antitrust Act
24 percent
32. What is loss-leader pricing a part of?
To transact purchase orders between businesses
Top Management
Psychological pricing
Incentives
33. River Tam owns and operate River Tam's Textiles Which manufactures fabric used by furniture makers for covering sofas and chairs. River Tam's business is too small to afford its own sales force. What is the distribution channel that River Tam would m
Departure
Promotional
The salesperson's prior relationship with the customer
Manufacturer hires agent who represents him or her in selling to industrial user
34. What is a special price discount that is given as an incentive to wholesalers and retailers?
Three
Buying allowance
Consumers will buy only a limited amount of a product no matter how low its price
Direct check
35. In an advertising agency - some people study demographic data in order to determine the type of message that will appeal to a particular market segment. In what department do such agency employees usually work?
Maturity
Beds and dressers to hotel managers
Integrated
Research service
36. Claire check merchandise shipments for a large electronics store. Recently - a shipment containing a variety of computer monitors and disk drivers arrived at the store later than expected and without an invoice. The salespeople needed the merchandise
Directory
Determining needs
Blind check method
24 percent
37. A company's commitment to maintaining a good health and benefits package for its workers will directly affect its
Air
Standing room only close
Familiar saying with a twist
Employee relations
38. What is electronic data interchange used for?
Buying allowance
To transact purchase orders between businesses
Manufacturer hires agent who represents him or her in selling to industrial user
Straight-rebury
39. lettuce farmer in California sends a carload of produce east to Ohio on Monday night. On Tuesday morning - the farmer finds a buyer for the lettuce in Albuquerque - New Mexico. What railroad service can be use to arrange for the lettuce to go to New
Shake hands firmly and bow
Diversion-in-transit
Stock shortage
Standing room only close
40. Petite Boutique buys its blouses from Too Sweet blouse manufacturers. Too Sweet offers a 12 percent discounts on orders of $3000 or more. Petite Boutique ordered $4 -200 worth of merchandise and insistred on terms of 4/10 net 30. If the store takes a
$3 -548.16
Newspaper
Buying allowance
Rack jobber
41. What is the least expensive means of product transportation?
Curved
Water
Cold canvassing
Realistic
42. What is electronic data interchange used for?
Encourage the customer to make a purchase
By placing the money on the cash drawer ledge
To transact purchase orders between businesses
Realistic
43. The sales close that should be used infrequently because it can be viewed by the customer as a pressure tactic is the...
Standing room only close
Cold canvassing
Indirect
Proportion
44. A visual merchandising specialist is creating a display for a new walking shoe. The shoe store owner wants to emphasize the comfort and freedom of movement the shoes give the wearer. To created this effect - the visual merchandising specialist should
Sherman Antitrust Act
$790.50
Curved
Employee relations
45. What is the name f a legal contract between a buyer and a supplier that lists the characteristics - price - and shipping instructions of the items the supplier will provide?
Purchase order
Promotional
Curved
Cold canvassing
46. Score Sporting Goods store always has a display with mannequins engaged in season-appropriate sports. The store uses many props to make customers feel as if they could almost join the fun going on in the displays. How would you describe the settings
Determine what percentage of the retail price is equal to cost
Manufacturer hires agent who represents him or her in selling to industrial user
Realistic
$50.04
47. During what stage of selling should you educate a customer about the special care or special instructions an item requires?
Greeting approach
Realistic
Proportion
Departure
48. Frank owns a gardening service. Every few months - he leaves flyers detailing his services on the doorsteps of houses in local neighborhoods. What method is Frank using to find new customers?
Cold canvassing
Incentives
Trucking
Illustration sight lines lead the reader to the copy
49. What is one characteristic of advertising?
It always identifies the name of the business of individual that paid for it
Cold canvassing
24 percent
Formal training
50. What does the law of diminishing marginal utility state?
Newspaper
Buying allowance
The accuracy of the mailing list
Consumers will buy only a limited amount of a product no matter how low its price