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Test your basic knowledge |
Marketing Skills Exam
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What is the one visual merchandising element that influences customer behavior more directly than any other?
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2. The Natural Place is a gift store selling items that focus on the environment and ecological concerns. Chris coordinates all of the physical elements in The Natural Place so that the store projects the right image to its customers. What is Chris dire
Stock shortage
Sales promotion
Buying allowance
Encourage the customer to make a purchase
3. A salesperson says to a customer - 'I've has many customers express the same concern you've just stated.' What step of the basic strategy for handling objections does the preceding comment exemplify?
Cross-examined
Manufacturer hires agent who represents him or her in selling to industrial user
Question
Acknowledge
4. Brigette works for Rising Bakery Company. She manages the bakery's inventory at 25 supermarkets by refilling stock and maintaining the stores' Rising Bakery displays. What is Brigette?
Cost and expense analysis
Encourage the customer to make a purchase
Rack jobber
Sales promotion
5. A visual merchandising specialist is creating a display for a new walking shoe. The shoe store owner wants to emphasize the comfort and freedom of movement the shoes give the wearer. To created this effect - the visual merchandising specialist should
Determining needs
Beds and dressers to hotel managers
The width of the store's aisles
Curved
6. The Baker and Roberti 29 Flavors ice cream company sells its ice cream and frozen yogurt only in its company-owned retail stores. What is this particular kind of distribution called?
$58.83
Integrated
The customers
The salesperson's prior relationship with the customer
7. What is the most likely distribution channel for manufacturer of laundry products - candy - and flowers desined for consumers use?
Manufacturer to wholesaler to retailer to consumer
Diversion-in-transit
Loyalty
Now - free - new
8. Ordering staple goods from a familiar vendor is what type of purchasing situation?
Determining needs
Stop showing additional merchandise
Straight-rebury
Departure
9. What is the first step in the procedure for determining an item's retail price when we know the item's cost and the customary markup on retail?
Cold canvassing
Stop showing additional merchandise
Determine what percentage of the retail price is equal to cost
It always identifies the name of the business of individual that paid for it
10. Brigette works for Rising Bakery Company. She manages the bakery's inventory at 25 supermarkets by refilling stock and maintaining the stores' Rising Bakery displays. What is Brigette?
Air
Stock shortage
Indirect
Rack jobber
11. A mortgage broker arranges for a lending institution (such as a bank or savings and loan association) to provide a mortgage for a consumer of business. In this case - What is the channel for distribution of services?
Acknowledge
Psychological pricing
It always identifies the name of the business of individual that paid for it
Indirect
12. In which type of print medium is an advertisement's life the shortest?
Newspaper
Loyalty
Coins in front - bills in back - $2 bills places under $1 bills
UPC code
13. How should a salesperson greet a customer in Japan?
Creativity
Shake hands firmly and bow
Related merchandise dislpay
Familiar saying with a twist
14. According to Marketing Essentials - how does a customer feel when you ask several questions in a row?
Need
By placing the money on the cash drawer ledge
Beds and dressers to hotel managers
Cross-examined
15. As the chief financial officer of NewVillage Bookstores - Incorporated - Buffy monitors the company's financial status. She also meets with other company officers to decide the direction the company will take to meet customer needs and increase profi
Encourage the customer to make a purchase
It always identifies the name of the business of individual that paid for it
Related merchandise dislpay
Top Management
16. A music store's display of compact discs by a popular country-western singer was unsuccessful. Huge posters of the singer completely overshadowed the CDs. Once the display was removed - sales of the CDs improved. What is the artistic element that mos
Need
Extended product feature
Standing room only close
Proportion
17. What is the easiest and most effective method of suggestion selling?
Offering related merchandise
Integrated
Related merchandise dislpay
Top Management
18. What is the name f a legal contract between a buyer and a supplier that lists the characteristics - price - and shipping instructions of the items the supplier will provide?
Purchase order
Cold canvassing
Discount pricing
Cross-examined
19. What is a typical cash register arrangement?
Coins in front - bills in back - $2 bills places under $1 bills
Maturity
Purchase order
$790.50
20. When used in headlines - what words attract most readers' attention?
The home scanner industry
Now - free - new
It always identifies the name of the business of individual that paid for it
24 percent
21. What do many store use to mark the price on a dress or suit?
UPC code
Beds and dressers to hotel managers
$3 -548.16
Shake hands firmly and bow
22. What type of transportation accounts for the smallest percentage of total ton-miles of freight shipped?
Limited
Ignore the interruption
Air
Water
23. What type of transportation is convenient and helps reduce both packaging and inventory costs?
Shake hands firmly and bow
Now - free - new
The salesperson's prior relationship with the customer
Trucking
24. During what stage of selling should you educate a customer about the special care or special instructions an item requires?
Promotional
Sherman Antitrust Act
Sales revenue
Departure
25. Ordering staple goods from a familiar vendor is what type of purchasing situation?
Straight-rebury
Three
Coins in front - bills in back - $2 bills places under $1 bills
Now - free - new
26. How does most price planning begin?
Limited
The accuracy of the mailing list
Cost and expense analysis
Seasonal discount
27. What is the law which prohibits companies from engaging in price fixing?
Manufacturer to wholesaler to retailer to consumer
Departure
Related merchandise dislpay
Sherman Antitrust Act
28. Price x Quantity Sold = what?
Pipeline
Air
Sales revenue
UPC code
29. What type of transportation is convenient and helps reduce both packaging and inventory costs?
It always identifies the name of the business of individual that paid for it
Trucking
$58.83
Top Management
30. The sales close that should be used infrequently because it can be viewed by the customer as a pressure tactic is the...
Standing room only close
$50.04
Diversion-in-transit
Acknowledge
31. Jayne works in the mens clothing department of a large department store. Yesterday - he noticed a customer inspecting an elegant suit. Approaching the customer - Jayne said - 'Good morning - Mr. Phelps. May I put that suit in a dressing room for you?
Manufacturer to wholesaler to retailer to consumer
Seasonal discount
Encourage the customer to make a purchase
Greeting approach
32. What is the easiest and most effective method of suggestion selling?
Integrated
Limited
Related merchandise dislpay
Offering related merchandise
33. In an advertising agency - some people study demographic data in order to determine the type of message that will appeal to a particular market segment. In what department do such agency employees usually work?
Research service
Manufacturer hires agent who represents him or her in selling to industrial user
Stock shortage
$13.50
34. In business-to-business selling - What is the key factor in determining the kinds of preapproach activities a salesperson should do?
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35. Anna sells upscale casual wear at Northeastern Adventures. Just before she writes up a customer's order - Anna shows the customer the store's newest merchandise - particularly those items that coordinate with the customer's purchases. What method is
Cost and expense analysis
Offering related merchandise
The home scanner industry
$50.04
36. In ads - What are line of force?
Illustration sight lines lead the reader to the copy
Realistic
Curved
$58.83
37. Jayne works in the mens clothing department of a large department store. Yesterday - he noticed a customer inspecting an elegant suit. Approaching the customer - Jayne said - 'Good morning - Mr. Phelps. May I put that suit in a dressing room for you?
Greeting approach
Production planning
Now - free - new
Directory
38. What is a typical cash register arrangement?
Coins in front - bills in back - $2 bills places under $1 bills
Sales promotion
By placing the money on the cash drawer ledge
Seasonal discount
39. A visual merchandising specialist is creating a display for a new walking shoe. The shoe store owner wants to emphasize the comfort and freedom of movement the shoes give the wearer. To created this effect - the visual merchandising specialist should
Limited
Curved
Directory
Coins in front - bills in back - $2 bills places under $1 bills
40. What should you do when a customer interrupts you with a question while you are making change?
Cold canvassing
Ignore the interruption
Consumers will buy only a limited amount of a product no matter how low its price
Extended product feature
41. A print ad includes a photo of a woman dressed in pre-Revolutionary War attire and cooking over an open-air fire. The woman is clearly an employee of Williamsburg - the Virginia town in which daily life in 18th century America is re-enacted. The ad's
Familiar saying with a twist
Realistic
Trucking
Employee relations
42. lettuce farmer in California sends a carload of produce east to Ohio on Monday night. On Tuesday morning - the farmer finds a buyer for the lettuce in Albuquerque - New Mexico. What railroad service can be use to arrange for the lettuce to go to New
Diversion-in-transit
The width of the store's aisles
Question
Sales revenue
43. Frank owns a gardening service. Every few months - he leaves flyers detailing his services on the doorsteps of houses in local neighborhoods. What method is Frank using to find new customers?
Shake hands firmly and bow
Cold canvassing
2
During the preapproach
44. lettuce farmer in California sends a carload of produce east to Ohio on Monday night. On Tuesday morning - the farmer finds a buyer for the lettuce in Albuquerque - New Mexico. What railroad service can be use to arrange for the lettuce to go to New
Diversion-in-transit
Manufacturer to wholesaler to retailer to consumer
Illustration sight lines lead the reader to the copy
$13.50
45. Score Sporting Goods store always has a display with mannequins engaged in season-appropriate sports. The store uses many props to make customers feel as if they could almost join the fun going on in the displays. How would you describe the settings
Planned sales
Realistic
Trucking
$790.50
46. In what product lifecycle state is a product in when a product in when a product's marketers are looking for new market segments?
$3 -548.16
Planned sales
Buying allowance
Maturity
47. Who are those who assign work duties and supervise employees?
$58.83
Supervisors
Coins in front - bills in back - $2 bills places under $1 bills
Determining needs
48. A company's commitment to maintaining a good health and benefits package for its workers will directly affect its
Formal training
Psychological pricing
Incentives
Employee relations
49. What is the checking method that is susceptible to errors if receivers do not physically count the total number of items in shipment?
Three
Rack jobber
Direct check
Departure
50. What is a special price discount that is given as an incentive to wholesalers and retailers?
Shake hands firmly and bow
Loyalty
Buying allowance
Sherman Antitrust Act