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Marketing Skills Exam

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. In which step of the sale should you learn what the retail customer is looking for in a good or service?






2. Pet World wants to reduce its planned reductions by 7 percent from last year's figure of $850. Therefore - what would be Pet World's planned reduction amount for this year?






3. What is the law which prohibits companies from engaging in price fixing?






4. A stationary and gift store has a sale on July 5th of all small American flags and of red - white - and blue paper goods. Customers are given 50 percent off the price of the goods. What is this an example of?






5. Who are those who assign work duties and supervise employees?






6. What is the purpose of an illustration in an ad?






7. Claire check merchandise shipments for a large electronics store. Recently - a shipment containing a variety of computer monitors and disk drivers arrived at the store later than expected and without an invoice. The salespeople needed the merchandise






8. During a presentation - What is the maximum number of items a salesperson should show a customer at one time?






9. What is the contract term 3/10 net 30 extra 60 an example of?






10. Score Sporting Goods store always has a display with mannequins engaged in season-appropriate sports. The store uses many props to make customers feel as if they could almost join the fun going on in the displays. How would you describe the settings






11. On what figure are all other sales projection figures in a merchandise plan based?






12. According to Marketing Essentials - how does a customer feel when you ask several questions in a row?






13. What is the transportation system with the best safety record?






14. How does most price planning begin?






15. Sometimes a home owner who wishes to sell his or her house will but a home warranty. This means that the buyer of the house will not have to pay for particular house repairs that become necessary during the first year after the house is sold. In this






16. What does the law of diminishing marginal utility state?






17. Determine the maintained markup percentage for a refrigerator that costs an retailer $365 to stock and that sells for $690; the store wants to mark down the refrigerator 30 percent.






18. What is the most likely distribution channel for manufacturer of laundry products - candy - and flowers desined for consumers use?






19. How can you - as a salesperson - best avoid disagreements with a customer about the amount of money the customer gave you as payment?






20. Ordering staple goods from a familiar vendor is what type of purchasing situation?






21. What is the source of direction for the company in horizontally organized companies






22. What is the easiest and most effective method of suggestion selling?






23. Price x Quantity Sold = what?






24. What is a special price discount that is given as an incentive to wholesalers and retailers?






25. Materials requirement planning is part of what overall business activity?






26. In which type of print medium is an advertisement's life the shortest?






27. What is the source of direction for the company in horizontally organized companies






28. Something's Cooking sells a variety of cooking and serving utensils. Each November the promotion staff creates an elaborate display of all he utensils and cooking pans a cook could possibly need to cook a big Thanksgiving meal. What type of display w






29. During what stage of selling should you educate a customer about the special care or special instructions an item requires?






30. In business-to-business selling - What is the key factor in determining the kinds of preapproach activities a salesperson should do?

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31. What type of transportation accounts for the smallest percentage of total ton-miles of freight shipped?






32. A print ad includes a photo of a woman dressed in pre-Revolutionary War attire and cooking over an open-air fire. The woman is clearly an employee of Williamsburg - the Virginia town in which daily life in 18th century America is re-enacted. The ad's






33. A tape recorder that cost Plugged In electronics store $18 and that originally sold for $42 is marked down 25 percent. What is the maintained markup in dollars for the recorder?






34. In which step of the sale should you learn what the retail customer is looking for in a good or service?






35. What is the most temporary of the psychological pricing techniques?






36. A mortgage broker arranges for a lending institution (such as a bank or savings and loan association) to provide a mortgage for a consumer of business. In this case - What is the channel for distribution of services?






37. What is the most temporary of the psychological pricing techniques?






38. Businesses that advertise in newspapers can target their ads to people wit particular interests or to those living in a particular region. Why can businesses do this targeting?






39. Dana needed to stock up on office supplies. She bought three packages of multi-colored file folders at $4.25 per package - six boses of felt-tip markers at $3.68 per box - and two staplers at $6.19 apiece. Assuming a tax rate of 6 percent - What was






40. In which type of print medium is an advertisement's life the shortest?






41. Employee morale is very low at the I Was Frames art supplies company. Employees are unhappy because vacant management positions are always filled by people from outside the company. Turnover at the production and supervisory levels is high. What do e






42. In ads - What are line of force?






43. As Inara opened a new box of tissue - she noticed a card inside listing prizes she could win if she wrote her name and address on a pice of paper and mailed it to the tissue manufacturer - who would pull 10000 names of winners out of an enormous coll






44. Anna sells upscale casual wear at Northeastern Adventures. Just before she writes up a customer's order - Anna shows the customer the store's newest merchandise - particularly those items that coordinate with the customer's purchases. What method is






45. What should the salesperson do when a customer is having difficulty making a buying decision?






46. Ordering staple goods from a familiar vendor is what type of purchasing situation?






47. Determine the maintained markup percentage for a refrigerator that costs an retailer $365 to stock and that sells for $690; the store wants to mark down the refrigerator 30 percent.






48. Pet World wants to reduce its planned reductions by 7 percent from last year's figure of $850. Therefore - what would be Pet World's planned reduction amount for this year?






49. In ads - What are line of force?






50. What is the name f a legal contract between a buyer and a supplier that lists the characteristics - price - and shipping instructions of the items the supplier will provide?







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Can you answer 50 questions in 15 minutes?


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