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Test your basic knowledge |
Marketing Skills Exam
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Jayne works in the mens clothing department of a large department store. Yesterday - he noticed a customer inspecting an elegant suit. Approaching the customer - Jayne said - 'Good morning - Mr. Phelps. May I put that suit in a dressing room for you?
The customers
Beds and dressers to hotel managers
Incentives
Greeting approach
2. What is the least expensive means of product transportation?
Standing room only close
Newspapers circulation is documented and verifiable
Water
Buying allowance
3. Determine the maintained markup percentage for a refrigerator that costs an retailer $365 to stock and that sells for $690; the store wants to mark down the refrigerator 30 percent.
24 percent
Research service
Familiar saying with a twist
Standing room only close
4. Anna sells upscale casual wear at Northeastern Adventures. Just before she writes up a customer's order - Anna shows the customer the store's newest merchandise - particularly those items that coordinate with the customer's purchases. What method is
Proportion
The accuracy of the mailing list
Extended product feature
Offering related merchandise
5. A mortgage broker arranges for a lending institution (such as a bank or savings and loan association) to provide a mortgage for a consumer of business. In this case - What is the channel for distribution of services?
Water
Stop showing additional merchandise
Extended product feature
Indirect
6. A visual merchandising specialist is creating a display for a new walking shoe. The shoe store owner wants to emphasize the comfort and freedom of movement the shoes give the wearer. To created this effect - the visual merchandising specialist should
$50.04
Buying allowance
Curved
Blind check method
7. In ads - What are line of force?
Illustration sight lines lead the reader to the copy
Encourage the customer to make a purchase
Publicity
Realistic
8. Price x Quantity Sold = what?
24 percent
Curved
Sales revenue
Coins in front - bills in back - $2 bills places under $1 bills
9. What is the purpose of an illustration in an ad?
Departure
Three
Encourage the customer to make a purchase
Shake hands firmly and bow
10. Which printed media is found in 98 percent of American homes?
Familiar saying with a twist
$790.50
Indirect
Directory
11. In which situation is using the latest jargon acceptable?
Beds and dressers to hotel managers
$13.50
Extended product feature
The accuracy of the mailing list
12. What is the least expensive means of product transportation?
Purchase order
Water
Shake hands firmly and bow
Determining needs
13. Petite Boutique buys its blouses from Too Sweet blouse manufacturers. Too Sweet offers a 12 percent discounts on orders of $3000 or more. Petite Boutique ordered $4 -200 worth of merchandise and insistred on terms of 4/10 net 30. If the store takes a
UPC code
Determining needs
Newspaper
$3 -548.16
14. The owner of Furry Friends pet store holds weekly informal meetings to keep employees aware of new products in the store. How are the pet shop employees getting product information?
Departure
Promotional
During the preapproach
Formal training
15. What is the law which prohibits companies from engaging in price fixing?
Sherman Antitrust Act
Determine what percentage of the retail price is equal to cost
$58.83
During the preapproach
16. What is the name f a legal contract between a buyer and a supplier that lists the characteristics - price - and shipping instructions of the items the supplier will provide?
$3 -548.16
$13.50
Purchase order
During the preapproach
17. Determine the maintained markup percentage for a refrigerator that costs an retailer $365 to stock and that sells for $690; the store wants to mark down the refrigerator 30 percent.
Now - free - new
UPC code
Stock shortage
24 percent
18. What is loss-leader pricing a part of?
Creativity
Psychological pricing
Departure
The width of the store's aisles
19. Faro illustrated children's books for a large publishing house. Her illustrations were original and charming - but very different from the types of drawings the company preferred. Eventually - Faro left the company for a job with another publishing f
Creativity
Stock shortage
It always identifies the name of the business of individual that paid for it
Departure
20. Who are those who assign work duties and supervise employees?
Supervisors
$58.83
Straight-rebury
Curved
21. What should the salesperson do when a customer is having difficulty making a buying decision?
Publicity
Sales revenue
Stop showing additional merchandise
Indirect
22. River Tam owns and operate River Tam's Textiles Which manufactures fabric used by furniture makers for covering sofas and chairs. River Tam's business is too small to afford its own sales force. What is the distribution channel that River Tam would m
Top Management
Manufacturer hires agent who represents him or her in selling to industrial user
Stop showing additional merchandise
Formal training
23. A stationary and gift store has a sale on July 5th of all small American flags and of red - white - and blue paper goods. Customers are given 50 percent off the price of the goods. What is this an example of?
Departure
Top Management
Seasonal discount
Maturity
24. Frank owns a gardening service. Every few months - he leaves flyers detailing his services on the doorsteps of houses in local neighborhoods. What method is Frank using to find new customers?
Ignore the interruption
$3 -548.16
$3 -548.16
Cold canvassing
25. What do many store use to mark the price on a dress or suit?
UPC code
Stop showing additional merchandise
Shake hands firmly and bow
Purchase order
26. What is one characteristic of advertising?
It always identifies the name of the business of individual that paid for it
24 percent
Buying allowance
Newspapers circulation is documented and verifiable
27. What industry was adversely affected by price wars?
Publicity
Departure
The home scanner industry
Curved
28. What is electronic data interchange used for?
Diversion-in-transit
Buying allowance
To transact purchase orders between businesses
Stock shortage
29. Ordering staple goods from a familiar vendor is what type of purchasing situation?
Coins in front - bills in back - $2 bills places under $1 bills
It always identifies the name of the business of individual that paid for it
Straight-rebury
$50.04
30. How should a salesperson greet a customer in Japan?
Shake hands firmly and bow
By placing the money on the cash drawer ledge
Extended product feature
Water
31. Claire check merchandise shipments for a large electronics store. Recently - a shipment containing a variety of computer monitors and disk drivers arrived at the store later than expected and without an invoice. The salespeople needed the merchandise
Sherman Antitrust Act
Formal training
Top Management
Blind check method
32. What is the most temporary of the psychological pricing techniques?
The width of the store's aisles
Stop showing additional merchandise
Formal training
Promotional
33. Claire check merchandise shipments for a large electronics store. Recently - a shipment containing a variety of computer monitors and disk drivers arrived at the store later than expected and without an invoice. The salespeople needed the merchandise
Trucking
Blind check method
Question
Consumers will buy only a limited amount of a product no matter how low its price
34. 'My spouse and I would love to take this trip to Hawaii that you've described - but we have to repaint our house and we really should replace out refrigerator.' What us such an objection based on?
Buying allowance
Creativity
Need
Sherman Antitrust Act
35. The Baker and Roberti 29 Flavors ice cream company sells its ice cream and frozen yogurt only in its company-owned retail stores. What is this particular kind of distribution called?
The customers
Maturity
Blind check method
Integrated
36. What is the contract term 3/10 net 30 extra 60 an example of?
The accuracy of the mailing list
Discount pricing
Question
The home scanner industry
37. What is the one visual merchandising element that influences customer behavior more directly than any other?
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38. Who are those who assign work duties and supervise employees?
Supervisors
Water
Trucking
UPC code
39. A mortgage broker arranges for a lending institution (such as a bank or savings and loan association) to provide a mortgage for a consumer of business. In this case - What is the channel for distribution of services?
Illustration sight lines lead the reader to the copy
Indirect
Trucking
Newspapers circulation is documented and verifiable
40. The sales close that should be used infrequently because it can be viewed by the customer as a pressure tactic is the...
Direct check
Standing room only close
Stock shortage
Consumers will buy only a limited amount of a product no matter how low its price
41. The Frisinas take a vacation every spring. Working with a travel agent to gather info. about possible destinations - they have planned and taken trips to resort locations throughout the U.S. What type 0f decision making will the Frisinas use to selec
Water
Coins in front - bills in back - $2 bills places under $1 bills
Trucking
Limited
42. According to the text - What is one of the most important consideration in direct mail advertising?
The accuracy of the mailing list
Diversion-in-transit
Purchase order
The home scanner industry
43. A music store's display of compact discs by a popular country-western singer was unsuccessful. Huge posters of the singer completely overshadowed the CDs. Once the display was removed - sales of the CDs improved. What is the artistic element that mos
Publicity
Extended product feature
Loyalty
Proportion
44. Score Sporting Goods store always has a display with mannequins engaged in season-appropriate sports. The store uses many props to make customers feel as if they could almost join the fun going on in the displays. How would you describe the settings
The salesperson's prior relationship with the customer
Realistic
It always identifies the name of the business of individual that paid for it
UPC code
45. What is a typical cash register arrangement?
Offering related merchandise
Coins in front - bills in back - $2 bills places under $1 bills
$58.83
Sherman Antitrust Act
46. Businesses that advertise in newspapers can target their ads to people wit particular interests or to those living in a particular region. Why can businesses do this targeting?
Newspapers circulation is documented and verifiable
Stock shortage
Determining needs
Illustration sight lines lead the reader to the copy
47. What is the checking method that is susceptible to errors if receivers do not physically count the total number of items in shipment?
Stock shortage
Now - free - new
Direct check
Pipeline
48. Faro illustrated children's books for a large publishing house. Her illustrations were original and charming - but very different from the types of drawings the company preferred. Eventually - Faro left the company for a job with another publishing f
The salesperson's prior relationship with the customer
Creativity
Blind check method
Now - free - new
49. Brigette works for Rising Bakery Company. She manages the bakery's inventory at 25 supermarkets by refilling stock and maintaining the stores' Rising Bakery displays. What is Brigette?
The customers
Trucking
Rack jobber
The width of the store's aisles
50. A music store's display of compact discs by a popular country-western singer was unsuccessful. Huge posters of the singer completely overshadowed the CDs. Once the display was removed - sales of the CDs improved. What is the artistic element that mos
Proportion
Trucking
Integrated
$50.04