Test your basic knowledge |

Marketing Skills Exam

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. In what product lifecycle state is a product in when a product in when a product's marketers are looking for new market segments?






2. During a presentation - What is the maximum number of items a salesperson should show a customer at one time?






3. A print ad includes a photo of a woman dressed in pre-Revolutionary War attire and cooking over an open-air fire. The woman is clearly an employee of Williamsburg - the Virginia town in which daily life in 18th century America is re-enacted. The ad's






4. Ordering staple goods from a familiar vendor is what type of purchasing situation?






5. What is the transportation system with the best safety record?






6. Faro illustrated children's books for a large publishing house. Her illustrations were original and charming - but very different from the types of drawings the company preferred. Eventually - Faro left the company for a job with another publishing f






7. What type of transportation is convenient and helps reduce both packaging and inventory costs?






8. Frank owns a gardening service. Every few months - he leaves flyers detailing his services on the doorsteps of houses in local neighborhoods. What method is Frank using to find new customers?






9. As the chief financial officer of NewVillage Bookstores - Incorporated - Buffy monitors the company's financial status. She also meets with other company officers to decide the direction the company will take to meet customer needs and increase profi






10. In which type of print medium is an advertisement's life the shortest?






11. Sometimes a home owner who wishes to sell his or her house will but a home warranty. This means that the buyer of the house will not have to pay for particular house repairs that become necessary during the first year after the house is sold. In this






12. How does most price planning begin?






13. How does most price planning begin?






14. A company's commitment to maintaining a good health and benefits package for its workers will directly affect its






15. Materials requirement planning is part of what overall business activity?






16. How can you - as a salesperson - best avoid disagreements with a customer about the amount of money the customer gave you as payment?






17. Claire check merchandise shipments for a large electronics store. Recently - a shipment containing a variety of computer monitors and disk drivers arrived at the store later than expected and without an invoice. The salespeople needed the merchandise






18. The Natural Place is a gift store selling items that focus on the environment and ecological concerns. Chris coordinates all of the physical elements in The Natural Place so that the store projects the right image to its customers. What is Chris dire






19. According to Marketing Essentials - how does a customer feel when you ask several questions in a row?






20. In which step of the sale should you learn what the retail customer is looking for in a good or service?






21. What is a typical cash register arrangement?






22. A tape recorder that cost Plugged In electronics store $18 and that originally sold for $42 is marked down 25 percent. What is the maintained markup in dollars for the recorder?






23. What is the purpose of an illustration in an ad?






24. A company's commitment to maintaining a good health and benefits package for its workers will directly affect its






25. Anna sells upscale casual wear at Northeastern Adventures. Just before she writes up a customer's order - Anna shows the customer the store's newest merchandise - particularly those items that coordinate with the customer's purchases. What method is






26. What does the law of diminishing marginal utility state?






27. In which type of print medium is an advertisement's life the shortest?






28. What is the source of direction for the company in horizontally organized companies






29. What is electronic data interchange used for?






30. Something's Cooking sells a variety of cooking and serving utensils. Each November the promotion staff creates an elaborate display of all he utensils and cooking pans a cook could possibly need to cook a big Thanksgiving meal. What type of display w






31. What is loss-leader pricing a part of?






32. A mortgage broker arranges for a lending institution (such as a bank or savings and loan association) to provide a mortgage for a consumer of business. In this case - What is the channel for distribution of services?






33. In business-to-business selling - What is the key factor in determining the kinds of preapproach activities a salesperson should do?

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34. The Baker and Roberti 29 Flavors ice cream company sells its ice cream and frozen yogurt only in its company-owned retail stores. What is this particular kind of distribution called?






35. What does the law of diminishing marginal utility state?






36. Score Sporting Goods store always has a display with mannequins engaged in season-appropriate sports. The store uses many props to make customers feel as if they could almost join the fun going on in the displays. How would you describe the settings






37. The Frisinas take a vacation every spring. Working with a travel agent to gather info. about possible destinations - they have planned and taken trips to resort locations throughout the U.S. What type 0f decision making will the Frisinas use to selec






38. A visual merchandising specialist is creating a display for a new walking shoe. The shoe store owner wants to emphasize the comfort and freedom of movement the shoes give the wearer. To created this effect - the visual merchandising specialist should






39. What is the easiest and most effective method of suggestion selling?






40. What is the name f a legal contract between a buyer and a supplier that lists the characteristics - price - and shipping instructions of the items the supplier will provide?






41. What is the contract term 3/10 net 30 extra 60 an example of?






42. As Inara opened a new box of tissue - she noticed a card inside listing prizes she could win if she wrote her name and address on a pice of paper and mailed it to the tissue manufacturer - who would pull 10000 names of winners out of an enormous coll






43. A print ad includes a photo of a woman dressed in pre-Revolutionary War attire and cooking over an open-air fire. The woman is clearly an employee of Williamsburg - the Virginia town in which daily life in 18th century America is re-enacted. The ad's






44. lettuce farmer in California sends a carload of produce east to Ohio on Monday night. On Tuesday morning - the farmer finds a buyer for the lettuce in Albuquerque - New Mexico. What railroad service can be use to arrange for the lettuce to go to New






45. A salesperson says to a customer - 'I've has many customers express the same concern you've just stated.' What step of the basic strategy for handling objections does the preceding comment exemplify?






46. What is the one visual merchandising element that influences customer behavior more directly than any other?

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47. Price x Quantity Sold = what?






48. The sales close that should be used infrequently because it can be viewed by the customer as a pressure tactic is the...






49. What is one characteristic of advertising?






50. A salesperson says to a customer - 'I've has many customers express the same concern you've just stated.' What step of the basic strategy for handling objections does the preceding comment exemplify?