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Test your basic knowledge |
Marketing Skills Exam
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The Baker and Roberti 29 Flavors ice cream company sells its ice cream and frozen yogurt only in its company-owned retail stores. What is this particular kind of distribution called?
Related merchandise dislpay
$50.04
Research service
Integrated
2. A visual merchandising specialist is creating a display for a new walking shoe. The shoe store owner wants to emphasize the comfort and freedom of movement the shoes give the wearer. To created this effect - the visual merchandising specialist should
Seasonal discount
Curved
Manufacturer hires agent who represents him or her in selling to industrial user
Greeting approach
3. Pet World wants to reduce its planned reductions by 7 percent from last year's figure of $850. Therefore - what would be Pet World's planned reduction amount for this year?
Determining needs
Illustration sight lines lead the reader to the copy
$790.50
Determining needs
4. What do many store use to mark the price on a dress or suit?
During the preapproach
Realistic
Straight-rebury
UPC code
5. The business often has the least control over which type of promotion?
Publicity
Newspaper
Directory
Water
6. Dana needed to stock up on office supplies. She bought three packages of multi-colored file folders at $4.25 per package - six boses of felt-tip markers at $3.68 per box - and two staplers at $6.19 apiece. Assuming a tax rate of 6 percent - What was
Acknowledge
$13.50
$50.04
Encourage the customer to make a purchase
7. What is the transportation system with the best safety record?
Pipeline
Question
The salesperson's prior relationship with the customer
Production planning
8. In which step of the sale should you learn what the retail customer is looking for in a good or service?
Creativity
Manufacturer hires agent who represents him or her in selling to industrial user
Need
Determining needs
9. What is one characteristic of advertising?
It always identifies the name of the business of individual that paid for it
Proportion
Straight-rebury
Formal training
10. Petite Boutique buys its blouses from Too Sweet blouse manufacturers. Too Sweet offers a 12 percent discounts on orders of $3000 or more. Petite Boutique ordered $4 -200 worth of merchandise and insistred on terms of 4/10 net 30. If the store takes a
Cross-examined
$3 -548.16
Three
Departure
11. What is the name f a legal contract between a buyer and a supplier that lists the characteristics - price - and shipping instructions of the items the supplier will provide?
Supervisors
Purchase order
Cost and expense analysis
Formal training
12. Brigette works for Rising Bakery Company. She manages the bakery's inventory at 25 supermarkets by refilling stock and maintaining the stores' Rising Bakery displays. What is Brigette?
Discount pricing
Rack jobber
Determining needs
Offering related merchandise
13. What is a special price discount that is given as an incentive to wholesalers and retailers?
Research service
$3 -548.16
Loyalty
Buying allowance
14. The sales close that should be used infrequently because it can be viewed by the customer as a pressure tactic is the...
Standing room only close
Consumers will buy only a limited amount of a product no matter how low its price
$58.83
Air
15. Jayne works in the mens clothing department of a large department store. Yesterday - he noticed a customer inspecting an elegant suit. Approaching the customer - Jayne said - 'Good morning - Mr. Phelps. May I put that suit in a dressing room for you?
Diversion-in-transit
Top Management
Directory
Greeting approach
16. 'My spouse and I would love to take this trip to Hawaii that you've described - but we have to repaint our house and we really should replace out refrigerator.' What us such an objection based on?
Need
Stop showing additional merchandise
Cross-examined
Curved
17. What is loss-leader pricing a part of?
Manufacturer to wholesaler to retailer to consumer
Cross-examined
Curved
Psychological pricing
18. According to Marketing Essentials - how does a customer feel when you ask several questions in a row?
Ignore the interruption
Cross-examined
Realistic
Psychological pricing
19. What is the easiest and most effective method of suggestion selling?
Newspapers circulation is documented and verifiable
Departure
Air
Offering related merchandise
20. When used in headlines - what words attract most readers' attention?
Sales revenue
Now - free - new
$3 -548.16
Loyalty
21. Claire check merchandise shipments for a large electronics store. Recently - a shipment containing a variety of computer monitors and disk drivers arrived at the store later than expected and without an invoice. The salespeople needed the merchandise
Familiar saying with a twist
Blind check method
Planned sales
The width of the store's aisles
22. In ads - What are line of force?
Creativity
During the preapproach
Illustration sight lines lead the reader to the copy
The home scanner industry
23. What is the least expensive means of product transportation?
$58.83
Extended product feature
Water
Greeting approach
24. Arabesque Danceware store had $67 -500 in sales during January and its BOM stock inventory was $135000. What was its stock-to-sales ratio?
Planned sales
$58.83
By placing the money on the cash drawer ledge
2
25. What is the contract term 3/10 net 30 extra 60 an example of?
Planned sales
Discount pricing
Need
Directory
26. Dana needed to stock up on office supplies. She bought three packages of multi-colored file folders at $4.25 per package - six boses of felt-tip markers at $3.68 per box - and two staplers at $6.19 apiece. Assuming a tax rate of 6 percent - What was
$50.04
Departure
Creativity
Determining needs
27. The Natural Place is a gift store selling items that focus on the environment and ecological concerns. Chris coordinates all of the physical elements in The Natural Place so that the store projects the right image to its customers. What is Chris dire
Sales promotion
Top Management
$13.50
Creativity
28. A company's commitment to maintaining a good health and benefits package for its workers will directly affect its
Employee relations
Three
Rack jobber
Pipeline
29. A company's commitment to maintaining a good health and benefits package for its workers will directly affect its
2
$790.50
Maturity
Employee relations
30. What is the most likely distribution channel for manufacturer of laundry products - candy - and flowers desined for consumers use?
Manufacturer to wholesaler to retailer to consumer
The accuracy of the mailing list
Newspapers circulation is documented and verifiable
Newspaper
31. Ordering staple goods from a familiar vendor is what type of purchasing situation?
Buying allowance
Incentives
Straight-rebury
Newspapers circulation is documented and verifiable
32. What type of transportation accounts for the smallest percentage of total ton-miles of freight shipped?
Air
Now - free - new
During the preapproach
Production planning
33. Materials requirement planning is part of what overall business activity?
Illustration sight lines lead the reader to the copy
Determining needs
Production planning
Incentives
34. During a presentation - What is the maximum number of items a salesperson should show a customer at one time?
Psychological pricing
Beds and dressers to hotel managers
The accuracy of the mailing list
Three
35. Businesses that advertise in newspapers can target their ads to people wit particular interests or to those living in a particular region. Why can businesses do this targeting?
Newspapers circulation is documented and verifiable
Now - free - new
Seasonal discount
UPC code
36. What is the transportation system with the best safety record?
The salesperson's prior relationship with the customer
Manufacturer hires agent who represents him or her in selling to industrial user
Beds and dressers to hotel managers
Pipeline
37. A customer in a computer store tells the salesperson - 'I cant buy this software program. I dont understand the directions.' The salesperson's reply is - 'Let's read over the directions together. What is the first direction you find confusing?' What
Standing room only close
Question
Indirect
UPC code
38. What is one characteristic of advertising?
Diversion-in-transit
It always identifies the name of the business of individual that paid for it
Loyalty
The accuracy of the mailing list
39. What industry was adversely affected by price wars?
Direct check
Indirect
Creativity
The home scanner industry
40. Score Sporting Goods store always has a display with mannequins engaged in season-appropriate sports. The store uses many props to make customers feel as if they could almost join the fun going on in the displays. How would you describe the settings
Question
Buying allowance
Newspaper
Realistic
41. The owner of Furry Friends pet store holds weekly informal meetings to keep employees aware of new products in the store. How are the pet shop employees getting product information?
Ignore the interruption
Extended product feature
Formal training
Determine what percentage of the retail price is equal to cost
42. Faro illustrated children's books for a large publishing house. Her illustrations were original and charming - but very different from the types of drawings the company preferred. Eventually - Faro left the company for a job with another publishing f
Creativity
Seasonal discount
Supervisors
Blind check method
43. What is the name f a legal contract between a buyer and a supplier that lists the characteristics - price - and shipping instructions of the items the supplier will provide?
Manufacturer hires agent who represents him or her in selling to industrial user
Publicity
Purchase order
By placing the money on the cash drawer ledge
44. The business often has the least control over which type of promotion?
$58.83
Publicity
During the preapproach
Stop showing additional merchandise
45. Richard bought bath towels for his new apartment. The original price for the towels was $21.95 each - but they had been marked down by 33 percent. What was the total cost to Richard - excluding tax - for four towels.
Manufacturer hires agent who represents him or her in selling to industrial user
$58.83
Loyalty
Loyalty
46. When are the customers' needs usually determined in a business-to-business sales situation?
Acknowledge
During the preapproach
Newspaper
Water
47. lettuce farmer in California sends a carload of produce east to Ohio on Monday night. On Tuesday morning - the farmer finds a buyer for the lettuce in Albuquerque - New Mexico. What railroad service can be use to arrange for the lettuce to go to New
Diversion-in-transit
$3 -548.16
24 percent
Trucking
48. Price x Quantity Sold = what?
Sales revenue
Cold canvassing
Cost and expense analysis
Extended product feature
49. In an advertising agency - some people study demographic data in order to determine the type of message that will appeal to a particular market segment. In what department do such agency employees usually work?
The width of the store's aisles
Research service
Planned sales
Blind check method
50. Sometimes a home owner who wishes to sell his or her house will but a home warranty. This means that the buyer of the house will not have to pay for particular house repairs that become necessary during the first year after the house is sold. In this
Stock shortage
Sales revenue
Extended product feature
Buying allowance