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Test your basic knowledge |
Marketing Skills Exam
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A music store's display of compact discs by a popular country-western singer was unsuccessful. Huge posters of the singer completely overshadowed the CDs. Once the display was removed - sales of the CDs improved. What is the artistic element that mos
Proportion
$790.50
Directory
Employee relations
2. During a presentation - What is the maximum number of items a salesperson should show a customer at one time?
Three
Sherman Antitrust Act
Proportion
UPC code
3. Which printed media is found in 98 percent of American homes?
Directory
Buying allowance
Planned sales
Sales promotion
4. As Inara opened a new box of tissue - she noticed a card inside listing prizes she could win if she wrote her name and address on a pice of paper and mailed it to the tissue manufacturer - who would pull 10000 names of winners out of an enormous coll
Incentives
Water
Determining needs
Question
5. What is the most likely distribution channel for manufacturer of laundry products - candy - and flowers desined for consumers use?
$58.83
Departure
Manufacturer to wholesaler to retailer to consumer
By placing the money on the cash drawer ledge
6. How can you - as a salesperson - best avoid disagreements with a customer about the amount of money the customer gave you as payment?
Departure
By placing the money on the cash drawer ledge
The home scanner industry
Publicity
7. lettuce farmer in California sends a carload of produce east to Ohio on Monday night. On Tuesday morning - the farmer finds a buyer for the lettuce in Albuquerque - New Mexico. What railroad service can be use to arrange for the lettuce to go to New
Directory
To transact purchase orders between businesses
Diversion-in-transit
Promotional
8. In business-to-business selling - What is the key factor in determining the kinds of preapproach activities a salesperson should do?
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9. Something's Cooking sells a variety of cooking and serving utensils. Each November the promotion staff creates an elaborate display of all he utensils and cooking pans a cook could possibly need to cook a big Thanksgiving meal. What type of display w
$790.50
Related merchandise dislpay
Maturity
Production planning
10. Arabesque Danceware store had $67 -500 in sales during January and its BOM stock inventory was $135000. What was its stock-to-sales ratio?
Familiar saying with a twist
$3 -548.16
Supervisors
2
11. What is the one visual merchandising element that influences customer behavior more directly than any other?
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12. Richard bought bath towels for his new apartment. The original price for the towels was $21.95 each - but they had been marked down by 33 percent. What was the total cost to Richard - excluding tax - for four towels.
Manufacturer hires agent who represents him or her in selling to industrial user
Consumers will buy only a limited amount of a product no matter how low its price
It always identifies the name of the business of individual that paid for it
$58.83
13. In which situation is using the latest jargon acceptable?
Ignore the interruption
Beds and dressers to hotel managers
Newspapers circulation is documented and verifiable
Indirect
14. What is electronic data interchange used for?
Shake hands firmly and bow
Top Management
Seasonal discount
To transact purchase orders between businesses
15. Sometimes a home owner who wishes to sell his or her house will but a home warranty. This means that the buyer of the house will not have to pay for particular house repairs that become necessary during the first year after the house is sold. In this
Extended product feature
Related merchandise dislpay
Planned sales
Employee relations
16. In an advertising agency - some people study demographic data in order to determine the type of message that will appeal to a particular market segment. In what department do such agency employees usually work?
Research service
Top Management
Employee relations
Pipeline
17. What is the most temporary of the psychological pricing techniques?
Air
It always identifies the name of the business of individual that paid for it
Promotional
Determining needs
18. A tape recorder that cost Plugged In electronics store $18 and that originally sold for $42 is marked down 25 percent. What is the maintained markup in dollars for the recorder?
$13.50
UPC code
Water
It always identifies the name of the business of individual that paid for it
19. Employee morale is very low at the I Was Frames art supplies company. Employees are unhappy because vacant management positions are always filled by people from outside the company. Turnover at the production and supervisory levels is high. What do e
Buying allowance
Sales revenue
Loyalty
$790.50
20. Who are those who assign work duties and supervise employees?
Supervisors
Ignore the interruption
24 percent
Realistic
21. In which type of print medium is an advertisement's life the shortest?
$58.83
Production planning
$50.04
Newspaper
22. Brigette works for Rising Bakery Company. She manages the bakery's inventory at 25 supermarkets by refilling stock and maintaining the stores' Rising Bakery displays. What is Brigette?
It always identifies the name of the business of individual that paid for it
Rack jobber
Departure
Three
23. The business often has the least control over which type of promotion?
Loyalty
Publicity
Shake hands firmly and bow
Seasonal discount
24. What type of transportation is convenient and helps reduce both packaging and inventory costs?
Trucking
Newspaper
Diversion-in-transit
Formal training
25. What is loss-leader pricing a part of?
Familiar saying with a twist
Pipeline
The accuracy of the mailing list
Psychological pricing
26. Ordering staple goods from a familiar vendor is what type of purchasing situation?
Straight-rebury
Offering related merchandise
Determine what percentage of the retail price is equal to cost
Sales revenue
27. What industry was adversely affected by price wars?
By placing the money on the cash drawer ledge
Production planning
Sales promotion
The home scanner industry
28. According to the text - What is one of the most important consideration in direct mail advertising?
The accuracy of the mailing list
Acknowledge
24 percent
Diversion-in-transit
29. In which step of the sale should you learn what the retail customer is looking for in a good or service?
Maturity
Buying allowance
Determining needs
Need
30. As the chief financial officer of NewVillage Bookstores - Incorporated - Buffy monitors the company's financial status. She also meets with other company officers to decide the direction the company will take to meet customer needs and increase profi
$58.83
Top Management
Pipeline
Blind check method
31. In what product lifecycle state is a product in when a product in when a product's marketers are looking for new market segments?
Research service
The home scanner industry
Extended product feature
Maturity
32. What type of transportation accounts for the smallest percentage of total ton-miles of freight shipped?
24 percent
Air
During the preapproach
Planned sales
33. The Frisinas take a vacation every spring. Working with a travel agent to gather info. about possible destinations - they have planned and taken trips to resort locations throughout the U.S. What type 0f decision making will the Frisinas use to selec
Sales promotion
Production planning
Sherman Antitrust Act
Limited
34. During a presentation - What is the maximum number of items a salesperson should show a customer at one time?
Question
Rack jobber
Extended product feature
Three
35. What is the one visual merchandising element that influences customer behavior more directly than any other?
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36. How does most price planning begin?
Cost and expense analysis
Employee relations
Trucking
Creativity
37. What is the first step in the procedure for determining an item's retail price when we know the item's cost and the customary markup on retail?
Creativity
Greeting approach
Determine what percentage of the retail price is equal to cost
Publicity
38. Price x Quantity Sold = what?
Sales revenue
Cold canvassing
Seasonal discount
Familiar saying with a twist
39. Determine the maintained markup percentage for a refrigerator that costs an retailer $365 to stock and that sells for $690; the store wants to mark down the refrigerator 30 percent.
24 percent
Supervisors
Air
Indirect
40. Jayne works in the mens clothing department of a large department store. Yesterday - he noticed a customer inspecting an elegant suit. Approaching the customer - Jayne said - 'Good morning - Mr. Phelps. May I put that suit in a dressing room for you?
Research service
Greeting approach
Straight-rebury
Pipeline
41. Petite Boutique buys its blouses from Too Sweet blouse manufacturers. Too Sweet offers a 12 percent discounts on orders of $3000 or more. Petite Boutique ordered $4 -200 worth of merchandise and insistred on terms of 4/10 net 30. If the store takes a
$3 -548.16
Water
Acknowledge
The home scanner industry
42. The owner of Furry Friends pet store holds weekly informal meetings to keep employees aware of new products in the store. How are the pet shop employees getting product information?
Formal training
Determining needs
Trucking
$50.04
43. What industry was adversely affected by price wars?
By placing the money on the cash drawer ledge
The home scanner industry
Coins in front - bills in back - $2 bills places under $1 bills
Employee relations
44. How can you - as a salesperson - best avoid disagreements with a customer about the amount of money the customer gave you as payment?
The width of the store's aisles
Beds and dressers to hotel managers
Stop showing additional merchandise
By placing the money on the cash drawer ledge
45. Anna sells upscale casual wear at Northeastern Adventures. Just before she writes up a customer's order - Anna shows the customer the store's newest merchandise - particularly those items that coordinate with the customer's purchases. What method is
Integrated
Offering related merchandise
Purchase order
By placing the money on the cash drawer ledge
46. In business-to-business selling - What is the key factor in determining the kinds of preapproach activities a salesperson should do?
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47. 'My spouse and I would love to take this trip to Hawaii that you've described - but we have to repaint our house and we really should replace out refrigerator.' What us such an objection based on?
Maturity
Research service
Discount pricing
Need
48. What should you do when a customer interrupts you with a question while you are making change?
Newspapers circulation is documented and verifiable
During the preapproach
UPC code
Ignore the interruption
49. What is the least expensive means of product transportation?
Three
Greeting approach
Stock shortage
Water
50. During what stage of selling should you educate a customer about the special care or special instructions an item requires?
Departure
During the preapproach
Purchase order
Research service