Test your basic knowledge |

Marketing Skills Exam

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A mortgage broker arranges for a lending institution (such as a bank or savings and loan association) to provide a mortgage for a consumer of business. In this case - What is the channel for distribution of services?






2. Dana needed to stock up on office supplies. She bought three packages of multi-colored file folders at $4.25 per package - six boses of felt-tip markers at $3.68 per box - and two staplers at $6.19 apiece. Assuming a tax rate of 6 percent - What was






3. A company's commitment to maintaining a good health and benefits package for its workers will directly affect its






4. A customer in a computer store tells the salesperson - 'I cant buy this software program. I dont understand the directions.' The salesperson's reply is - 'Let's read over the directions together. What is the first direction you find confusing?' What






5. What is the law which prohibits companies from engaging in price fixing?






6. How can you - as a salesperson - best avoid disagreements with a customer about the amount of money the customer gave you as payment?






7. What is a special price discount that is given as an incentive to wholesalers and retailers?






8. Frank owns a gardening service. Every few months - he leaves flyers detailing his services on the doorsteps of houses in local neighborhoods. What method is Frank using to find new customers?






9. What is the most temporary of the psychological pricing techniques?






10. A visual merchandising specialist is creating a display for a new walking shoe. The shoe store owner wants to emphasize the comfort and freedom of movement the shoes give the wearer. To created this effect - the visual merchandising specialist should






11. Which printed media is found in 98 percent of American homes?






12. Richard bought bath towels for his new apartment. The original price for the towels was $21.95 each - but they had been marked down by 33 percent. What was the total cost to Richard - excluding tax - for four towels.






13. The Natural Place is a gift store selling items that focus on the environment and ecological concerns. Chris coordinates all of the physical elements in The Natural Place so that the store projects the right image to its customers. What is Chris dire






14. What is the easiest and most effective method of suggestion selling?






15. What is electronic data interchange used for?






16. In what product lifecycle state is a product in when a product in when a product's marketers are looking for new market segments?






17. Employee morale is very low at the I Was Frames art supplies company. Employees are unhappy because vacant management positions are always filled by people from outside the company. Turnover at the production and supervisory levels is high. What do e






18. When used in headlines - what words attract most readers' attention?






19. Jayne works in the mens clothing department of a large department store. Yesterday - he noticed a customer inspecting an elegant suit. Approaching the customer - Jayne said - 'Good morning - Mr. Phelps. May I put that suit in a dressing room for you?






20. What is one characteristic of advertising?






21. According to Marketing Essentials - how does a customer feel when you ask several questions in a row?






22. What industry was adversely affected by price wars?






23. What type of transportation is convenient and helps reduce both packaging and inventory costs?






24. A visual merchandising specialist is creating a display for a new walking shoe. The shoe store owner wants to emphasize the comfort and freedom of movement the shoes give the wearer. To created this effect - the visual merchandising specialist should






25. The owner of Furry Friends pet store holds weekly informal meetings to keep employees aware of new products in the store. How are the pet shop employees getting product information?






26. Materials requirement planning is part of what overall business activity?






27. Brigette works for Rising Bakery Company. She manages the bakery's inventory at 25 supermarkets by refilling stock and maintaining the stores' Rising Bakery displays. What is Brigette?






28. What is the transportation system with the best safety record?






29. What is the one visual merchandising element that influences customer behavior more directly than any other?


30. A tape recorder that cost Plugged In electronics store $18 and that originally sold for $42 is marked down 25 percent. What is the maintained markup in dollars for the recorder?






31. Sometimes a home owner who wishes to sell his or her house will but a home warranty. This means that the buyer of the house will not have to pay for particular house repairs that become necessary during the first year after the house is sold. In this






32. Ordering staple goods from a familiar vendor is what type of purchasing situation?






33. What is the transportation system with the best safety record?






34. During what stage of selling should you educate a customer about the special care or special instructions an item requires?






35. Score Sporting Goods store always has a display with mannequins engaged in season-appropriate sports. The store uses many props to make customers feel as if they could almost join the fun going on in the displays. How would you describe the settings






36. What is the easiest and most effective method of suggestion selling?






37. What is one characteristic of advertising?






38. What is the purpose of an illustration in an ad?






39. What is the first step in the procedure for determining an item's retail price when we know the item's cost and the customary markup on retail?






40. A music store's display of compact discs by a popular country-western singer was unsuccessful. Huge posters of the singer completely overshadowed the CDs. Once the display was removed - sales of the CDs improved. What is the artistic element that mos






41. What industry was adversely affected by price wars?






42. Arabesque Danceware store had $67 -500 in sales during January and its BOM stock inventory was $135000. What was its stock-to-sales ratio?






43. When are the customers' needs usually determined in a business-to-business sales situation?






44. In business-to-business selling - What is the key factor in determining the kinds of preapproach activities a salesperson should do?


45. A print ad includes a photo of a woman dressed in pre-Revolutionary War attire and cooking over an open-air fire. The woman is clearly an employee of Williamsburg - the Virginia town in which daily life in 18th century America is re-enacted. The ad's






46. On what figure are all other sales projection figures in a merchandise plan based?






47. Anna sells upscale casual wear at Northeastern Adventures. Just before she writes up a customer's order - Anna shows the customer the store's newest merchandise - particularly those items that coordinate with the customer's purchases. What method is






48. What do many store use to mark the price on a dress or suit?






49. Businesses that advertise in newspapers can target their ads to people wit particular interests or to those living in a particular region. Why can businesses do this targeting?






50. The Frisinas take a vacation every spring. Working with a travel agent to gather info. about possible destinations - they have planned and taken trips to resort locations throughout the U.S. What type 0f decision making will the Frisinas use to selec