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Test your basic knowledge |
Marketing Skills Exam
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Richard bought bath towels for his new apartment. The original price for the towels was $21.95 each - but they had been marked down by 33 percent. What was the total cost to Richard - excluding tax - for four towels.
$58.83
Seasonal discount
Standing room only close
Manufacturer to wholesaler to retailer to consumer
2. According to the text - What is one of the most important consideration in direct mail advertising?
Related merchandise dislpay
The accuracy of the mailing list
Acknowledge
Manufacturer hires agent who represents him or her in selling to industrial user
3. What is the least expensive means of product transportation?
Stop showing additional merchandise
Loyalty
Water
Cold canvassing
4. A print ad includes a photo of a woman dressed in pre-Revolutionary War attire and cooking over an open-air fire. The woman is clearly an employee of Williamsburg - the Virginia town in which daily life in 18th century America is re-enacted. The ad's
Pipeline
Trucking
Three
Familiar saying with a twist
5. What is the easiest and most effective method of suggestion selling?
Offering related merchandise
Departure
Extended product feature
Coins in front - bills in back - $2 bills places under $1 bills
6. On what figure are all other sales projection figures in a merchandise plan based?
Standing room only close
Top Management
Planned sales
$50.04
7. Brigette works for Rising Bakery Company. She manages the bakery's inventory at 25 supermarkets by refilling stock and maintaining the stores' Rising Bakery displays. What is Brigette?
Diversion-in-transit
$3 -548.16
Trucking
Rack jobber
8. Sometimes a home owner who wishes to sell his or her house will but a home warranty. This means that the buyer of the house will not have to pay for particular house repairs that become necessary during the first year after the house is sold. In this
Extended product feature
Offering related merchandise
Stock shortage
Blind check method
9. How should a salesperson greet a customer in Japan?
Determine what percentage of the retail price is equal to cost
Departure
24 percent
Shake hands firmly and bow
10. Materials requirement planning is part of what overall business activity?
Production planning
Cross-examined
Proportion
During the preapproach
11. How should a salesperson greet a customer in Japan?
Shake hands firmly and bow
Directory
Manufacturer to wholesaler to retailer to consumer
24 percent
12. Claire check merchandise shipments for a large electronics store. Recently - a shipment containing a variety of computer monitors and disk drivers arrived at the store later than expected and without an invoice. The salespeople needed the merchandise
Directory
$790.50
Blind check method
Seasonal discount
13. A print ad includes a photo of a woman dressed in pre-Revolutionary War attire and cooking over an open-air fire. The woman is clearly an employee of Williamsburg - the Virginia town in which daily life in 18th century America is re-enacted. The ad's
Related merchandise dislpay
$58.83
Familiar saying with a twist
Blind check method
14. According to Marketing Essentials - how does a customer feel when you ask several questions in a row?
Cross-examined
Seasonal discount
Supervisors
Employee relations
15. The business often has the least control over which type of promotion?
Greeting approach
Supervisors
Determine what percentage of the retail price is equal to cost
Publicity
16. What is the law which prohibits companies from engaging in price fixing?
Stock shortage
Encourage the customer to make a purchase
Sherman Antitrust Act
Departure
17. The Frisinas take a vacation every spring. Working with a travel agent to gather info. about possible destinations - they have planned and taken trips to resort locations throughout the U.S. What type 0f decision making will the Frisinas use to selec
Directory
Newspapers circulation is documented and verifiable
Departure
Limited
18. What should the salesperson do when a customer is having difficulty making a buying decision?
Stop showing additional merchandise
Straight-rebury
Maturity
The home scanner industry
19. What is the one visual merchandising element that influences customer behavior more directly than any other?
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20. The sales close that should be used infrequently because it can be viewed by the customer as a pressure tactic is the...
Stock shortage
Standing room only close
Newspapers circulation is documented and verifiable
$790.50
21. What industry was adversely affected by price wars?
The home scanner industry
Promotional
Top Management
Extended product feature
22. The owner of Furry Friends pet store holds weekly informal meetings to keep employees aware of new products in the store. How are the pet shop employees getting product information?
Formal training
Now - free - new
Sherman Antitrust Act
Research service
23. The business often has the least control over which type of promotion?
$3 -548.16
Standing room only close
Publicity
Familiar saying with a twist
24. Brigette works for Rising Bakery Company. She manages the bakery's inventory at 25 supermarkets by refilling stock and maintaining the stores' Rising Bakery displays. What is Brigette?
Related merchandise dislpay
Rack jobber
Now - free - new
Promotional
25. Employee morale is very low at the I Was Frames art supplies company. Employees are unhappy because vacant management positions are always filled by people from outside the company. Turnover at the production and supervisory levels is high. What do e
Direct check
Departure
Incentives
Loyalty
26. A company's commitment to maintaining a good health and benefits package for its workers will directly affect its
Supervisors
Employee relations
Newspapers circulation is documented and verifiable
Rack jobber
27. In what product lifecycle state is a product in when a product in when a product's marketers are looking for new market segments?
Three
Sales promotion
Maturity
Proportion
28. Dana needed to stock up on office supplies. She bought three packages of multi-colored file folders at $4.25 per package - six boses of felt-tip markers at $3.68 per box - and two staplers at $6.19 apiece. Assuming a tax rate of 6 percent - What was
$50.04
Familiar saying with a twist
Cost and expense analysis
Indirect
29. Petite Boutique buys its blouses from Too Sweet blouse manufacturers. Too Sweet offers a 12 percent discounts on orders of $3000 or more. Petite Boutique ordered $4 -200 worth of merchandise and insistred on terms of 4/10 net 30. If the store takes a
$3 -548.16
Maturity
Trucking
Need
30. According to Marketing Essentials - how does a customer feel when you ask several questions in a row?
Cross-examined
Determine what percentage of the retail price is equal to cost
Curved
Limited
31. Frank owns a gardening service. Every few months - he leaves flyers detailing his services on the doorsteps of houses in local neighborhoods. What method is Frank using to find new customers?
Cold canvassing
Newspapers circulation is documented and verifiable
Rack jobber
Research service
32. The sales close that should be used infrequently because it can be viewed by the customer as a pressure tactic is the...
UPC code
Standing room only close
Diversion-in-transit
2
33. In which type of print medium is an advertisement's life the shortest?
Newspaper
Sales revenue
Loyalty
Straight-rebury
34. What is the difference between recorded sales and inventory based on a physical count?
Shake hands firmly and bow
Encourage the customer to make a purchase
Stock shortage
Pipeline
35. As the chief financial officer of NewVillage Bookstores - Incorporated - Buffy monitors the company's financial status. She also meets with other company officers to decide the direction the company will take to meet customer needs and increase profi
Related merchandise dislpay
Production planning
UPC code
Top Management
36. Arabesque Danceware store had $67 -500 in sales during January and its BOM stock inventory was $135000. What was its stock-to-sales ratio?
Curved
$790.50
24 percent
2
37. A visual merchandising specialist is creating a display for a new walking shoe. The shoe store owner wants to emphasize the comfort and freedom of movement the shoes give the wearer. To created this effect - the visual merchandising specialist should
Curved
2
Shake hands firmly and bow
Familiar saying with a twist
38. A customer in a computer store tells the salesperson - 'I cant buy this software program. I dont understand the directions.' The salesperson's reply is - 'Let's read over the directions together. What is the first direction you find confusing?' What
Trucking
Top Management
Question
Greeting approach
39. Petite Boutique buys its blouses from Too Sweet blouse manufacturers. Too Sweet offers a 12 percent discounts on orders of $3000 or more. Petite Boutique ordered $4 -200 worth of merchandise and insistred on terms of 4/10 net 30. If the store takes a
Ignore the interruption
$3 -548.16
The salesperson's prior relationship with the customer
Formal training
40. What type of transportation accounts for the smallest percentage of total ton-miles of freight shipped?
Three
Air
Greeting approach
The accuracy of the mailing list
41. In ads - What are line of force?
Standing room only close
Illustration sight lines lead the reader to the copy
To transact purchase orders between businesses
Blind check method
42. What is electronic data interchange used for?
$50.04
Determining needs
To transact purchase orders between businesses
Stop showing additional merchandise
43. Anna sells upscale casual wear at Northeastern Adventures. Just before she writes up a customer's order - Anna shows the customer the store's newest merchandise - particularly those items that coordinate with the customer's purchases. What method is
Standing room only close
Offering related merchandise
Greeting approach
To transact purchase orders between businesses
44. What is loss-leader pricing a part of?
By placing the money on the cash drawer ledge
$50.04
The customers
Psychological pricing
45. In which situation is using the latest jargon acceptable?
Publicity
Blind check method
Cold canvassing
Beds and dressers to hotel managers
46. What does the law of diminishing marginal utility state?
Consumers will buy only a limited amount of a product no matter how low its price
Employee relations
Indirect
Cold canvassing
47. Pet World wants to reduce its planned reductions by 7 percent from last year's figure of $850. Therefore - what would be Pet World's planned reduction amount for this year?
$790.50
Top Management
Purchase order
Shake hands firmly and bow
48. Arabesque Danceware store had $67 -500 in sales during January and its BOM stock inventory was $135000. What was its stock-to-sales ratio?
Extended product feature
$58.83
2
Sales revenue
49. River Tam owns and operate River Tam's Textiles Which manufactures fabric used by furniture makers for covering sofas and chairs. River Tam's business is too small to afford its own sales force. What is the distribution channel that River Tam would m
Ignore the interruption
Manufacturer hires agent who represents him or her in selling to industrial user
Illustration sight lines lead the reader to the copy
Blind check method
50. What is the checking method that is susceptible to errors if receivers do not physically count the total number of items in shipment?
Direct check
Curved
The width of the store's aisles
Manufacturer to wholesaler to retailer to consumer