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Test your basic knowledge |
Marketing Skills Exam
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Faro illustrated children's books for a large publishing house. Her illustrations were original and charming - but very different from the types of drawings the company preferred. Eventually - Faro left the company for a job with another publishing f
Seasonal discount
Extended product feature
Creativity
Cost and expense analysis
2. Anna sells upscale casual wear at Northeastern Adventures. Just before she writes up a customer's order - Anna shows the customer the store's newest merchandise - particularly those items that coordinate with the customer's purchases. What method is
Related merchandise dislpay
24 percent
Offering related merchandise
Production planning
3. What is the first step in the procedure for determining an item's retail price when we know the item's cost and the customary markup on retail?
Determining needs
By placing the money on the cash drawer ledge
Indirect
Determine what percentage of the retail price is equal to cost
4. Jayne works in the mens clothing department of a large department store. Yesterday - he noticed a customer inspecting an elegant suit. Approaching the customer - Jayne said - 'Good morning - Mr. Phelps. May I put that suit in a dressing room for you?
Formal training
Promotional
Greeting approach
Promotional
5. What is the most likely distribution channel for manufacturer of laundry products - candy - and flowers desined for consumers use?
Direct check
Beds and dressers to hotel managers
Now - free - new
Manufacturer to wholesaler to retailer to consumer
6. A visual merchandising specialist is creating a display for a new walking shoe. The shoe store owner wants to emphasize the comfort and freedom of movement the shoes give the wearer. To created this effect - the visual merchandising specialist should
Curved
Illustration sight lines lead the reader to the copy
Sherman Antitrust Act
Three
7. What type of transportation accounts for the smallest percentage of total ton-miles of freight shipped?
The home scanner industry
$3 -548.16
Air
Incentives
8. Anna sells upscale casual wear at Northeastern Adventures. Just before she writes up a customer's order - Anna shows the customer the store's newest merchandise - particularly those items that coordinate with the customer's purchases. What method is
Realistic
Now - free - new
Newspapers circulation is documented and verifiable
Offering related merchandise
9. On what figure are all other sales projection figures in a merchandise plan based?
Planned sales
Illustration sight lines lead the reader to the copy
Straight-rebury
To transact purchase orders between businesses
10. lettuce farmer in California sends a carload of produce east to Ohio on Monday night. On Tuesday morning - the farmer finds a buyer for the lettuce in Albuquerque - New Mexico. What railroad service can be use to arrange for the lettuce to go to New
Diversion-in-transit
Greeting approach
Three
Limited
11. What is a typical cash register arrangement?
Illustration sight lines lead the reader to the copy
Coins in front - bills in back - $2 bills places under $1 bills
24 percent
Rack jobber
12. Employee morale is very low at the I Was Frames art supplies company. Employees are unhappy because vacant management positions are always filled by people from outside the company. Turnover at the production and supervisory levels is high. What do e
Sherman Antitrust Act
Directory
Air
Loyalty
13. Who are those who assign work duties and supervise employees?
Straight-rebury
Manufacturer to wholesaler to retailer to consumer
Stop showing additional merchandise
Supervisors
14. What is the most temporary of the psychological pricing techniques?
Incentives
The home scanner industry
Promotional
Buying allowance
15. The sales close that should be used infrequently because it can be viewed by the customer as a pressure tactic is the...
Question
To transact purchase orders between businesses
$13.50
Standing room only close
16. How does most price planning begin?
Creativity
Cost and expense analysis
Familiar saying with a twist
Discount pricing
17. What is the contract term 3/10 net 30 extra 60 an example of?
Trucking
Discount pricing
Water
Encourage the customer to make a purchase
18. What is the difference between recorded sales and inventory based on a physical count?
Stop showing additional merchandise
Stock shortage
Question
Cost and expense analysis
19. Faro illustrated children's books for a large publishing house. Her illustrations were original and charming - but very different from the types of drawings the company preferred. Eventually - Faro left the company for a job with another publishing f
Creativity
Shake hands firmly and bow
Buying allowance
24 percent
20. What should the salesperson do when a customer is having difficulty making a buying decision?
Integrated
Illustration sight lines lead the reader to the copy
Stop showing additional merchandise
Newspapers circulation is documented and verifiable
21. 'My spouse and I would love to take this trip to Hawaii that you've described - but we have to repaint our house and we really should replace out refrigerator.' What us such an objection based on?
Need
Sales revenue
Stock shortage
Supervisors
22. A visual merchandising specialist is creating a display for a new walking shoe. The shoe store owner wants to emphasize the comfort and freedom of movement the shoes give the wearer. To created this effect - the visual merchandising specialist should
Departure
Proportion
Curved
Planned sales
23. A salesperson says to a customer - 'I've has many customers express the same concern you've just stated.' What step of the basic strategy for handling objections does the preceding comment exemplify?
During the preapproach
The accuracy of the mailing list
Acknowledge
$13.50
24. Who are those who assign work duties and supervise employees?
Encourage the customer to make a purchase
$58.83
Supervisors
Rack jobber
25. On what figure are all other sales projection figures in a merchandise plan based?
Planned sales
Cross-examined
Promotional
Cross-examined
26. The Baker and Roberti 29 Flavors ice cream company sells its ice cream and frozen yogurt only in its company-owned retail stores. What is this particular kind of distribution called?
Integrated
During the preapproach
Planned sales
Realistic
27. Price x Quantity Sold = what?
Sales revenue
Direct check
Supervisors
Ignore the interruption
28. What is the transportation system with the best safety record?
By placing the money on the cash drawer ledge
Stop showing additional merchandise
Pipeline
Psychological pricing
29. What is the source of direction for the company in horizontally organized companies
The customers
Creativity
$13.50
Loyalty
30. A customer in a computer store tells the salesperson - 'I cant buy this software program. I dont understand the directions.' The salesperson's reply is - 'Let's read over the directions together. What is the first direction you find confusing?' What
During the preapproach
$58.83
The salesperson's prior relationship with the customer
Question
31. In which step of the sale should you learn what the retail customer is looking for in a good or service?
Cold canvassing
Employee relations
Determining needs
Curved
32. What is the least expensive means of product transportation?
Formal training
Need
Water
The accuracy of the mailing list
33. What do many store use to mark the price on a dress or suit?
UPC code
Limited
Stock shortage
Now - free - new
34. Petite Boutique buys its blouses from Too Sweet blouse manufacturers. Too Sweet offers a 12 percent discounts on orders of $3000 or more. Petite Boutique ordered $4 -200 worth of merchandise and insistred on terms of 4/10 net 30. If the store takes a
To transact purchase orders between businesses
Stock shortage
Consumers will buy only a limited amount of a product no matter how low its price
$3 -548.16
35. A stationary and gift store has a sale on July 5th of all small American flags and of red - white - and blue paper goods. Customers are given 50 percent off the price of the goods. What is this an example of?
Seasonal discount
Buying allowance
The accuracy of the mailing list
Offering related merchandise
36. What is the purpose of an illustration in an ad?
Related merchandise dislpay
Encourage the customer to make a purchase
Water
Integrated
37. As the chief financial officer of NewVillage Bookstores - Incorporated - Buffy monitors the company's financial status. She also meets with other company officers to decide the direction the company will take to meet customer needs and increase profi
Top Management
$3 -548.16
Planned sales
Water
38. What should you do when a customer interrupts you with a question while you are making change?
$13.50
Loyalty
Diversion-in-transit
Ignore the interruption
39. What type of transportation is convenient and helps reduce both packaging and inventory costs?
Psychological pricing
Trucking
Extended product feature
Employee relations
40. A mortgage broker arranges for a lending institution (such as a bank or savings and loan association) to provide a mortgage for a consumer of business. In this case - What is the channel for distribution of services?
Formal training
Greeting approach
Indirect
Rack jobber
41. Ordering staple goods from a familiar vendor is what type of purchasing situation?
Cost and expense analysis
Straight-rebury
$50.04
Cold canvassing
42. When are the customers' needs usually determined in a business-to-business sales situation?
Buying allowance
Direct check
During the preapproach
Offering related merchandise
43. What is the purpose of an illustration in an ad?
Realistic
Cold canvassing
Encourage the customer to make a purchase
Manufacturer to wholesaler to retailer to consumer
44. During a presentation - What is the maximum number of items a salesperson should show a customer at one time?
To transact purchase orders between businesses
Three
Incentives
Sales promotion
45. In which type of print medium is an advertisement's life the shortest?
Newspaper
2
Ignore the interruption
Formal training
46. A music store's display of compact discs by a popular country-western singer was unsuccessful. Huge posters of the singer completely overshadowed the CDs. Once the display was removed - sales of the CDs improved. What is the artistic element that mos
Top Management
Production planning
Research service
Proportion
47. According to Marketing Essentials - how does a customer feel when you ask several questions in a row?
Now - free - new
The home scanner industry
Offering related merchandise
Cross-examined
48. A mortgage broker arranges for a lending institution (such as a bank or savings and loan association) to provide a mortgage for a consumer of business. In this case - What is the channel for distribution of services?
Diversion-in-transit
Indirect
Cost and expense analysis
Rack jobber
49. A customer in a computer store tells the salesperson - 'I cant buy this software program. I dont understand the directions.' The salesperson's reply is - 'Let's read over the directions together. What is the first direction you find confusing?' What
Question
$58.83
Consumers will buy only a limited amount of a product no matter how low its price
Planned sales
50. What is the name f a legal contract between a buyer and a supplier that lists the characteristics - price - and shipping instructions of the items the supplier will provide?
Sherman Antitrust Act
Shake hands firmly and bow
Purchase order
Newspaper