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Test your basic knowledge |
Marketing Skills Exam
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What is one characteristic of advertising?
Psychological pricing
Directory
Familiar saying with a twist
It always identifies the name of the business of individual that paid for it
2. During what stage of selling should you educate a customer about the special care or special instructions an item requires?
It always identifies the name of the business of individual that paid for it
Supervisors
Departure
Need
3. A print ad includes a photo of a woman dressed in pre-Revolutionary War attire and cooking over an open-air fire. The woman is clearly an employee of Williamsburg - the Virginia town in which daily life in 18th century America is re-enacted. The ad's
Publicity
Ignore the interruption
Familiar saying with a twist
The customers
4. Petite Boutique buys its blouses from Too Sweet blouse manufacturers. Too Sweet offers a 12 percent discounts on orders of $3000 or more. Petite Boutique ordered $4 -200 worth of merchandise and insistred on terms of 4/10 net 30. If the store takes a
Related merchandise dislpay
$3 -548.16
Employee relations
To transact purchase orders between businesses
5. A tape recorder that cost Plugged In electronics store $18 and that originally sold for $42 is marked down 25 percent. What is the maintained markup in dollars for the recorder?
Newspapers circulation is documented and verifiable
Realistic
$13.50
Pipeline
6. A print ad includes a photo of a woman dressed in pre-Revolutionary War attire and cooking over an open-air fire. The woman is clearly an employee of Williamsburg - the Virginia town in which daily life in 18th century America is re-enacted. The ad's
Need
Familiar saying with a twist
By placing the money on the cash drawer ledge
$58.83
7. Price x Quantity Sold = what?
Manufacturer hires agent who represents him or her in selling to industrial user
Sales revenue
Beds and dressers to hotel managers
Beds and dressers to hotel managers
8. What is the one visual merchandising element that influences customer behavior more directly than any other?
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9. What do many store use to mark the price on a dress or suit?
UPC code
Blind check method
It always identifies the name of the business of individual that paid for it
Supervisors
10. What type of transportation accounts for the smallest percentage of total ton-miles of freight shipped?
Encourage the customer to make a purchase
Supervisors
It always identifies the name of the business of individual that paid for it
Air
11. Sometimes a home owner who wishes to sell his or her house will but a home warranty. This means that the buyer of the house will not have to pay for particular house repairs that become necessary during the first year after the house is sold. In this
Offering related merchandise
Sales revenue
Extended product feature
Determine what percentage of the retail price is equal to cost
12. What is the source of direction for the company in horizontally organized companies
Coins in front - bills in back - $2 bills places under $1 bills
Consumers will buy only a limited amount of a product no matter how low its price
24 percent
The customers
13. The business often has the least control over which type of promotion?
Publicity
The width of the store's aisles
It always identifies the name of the business of individual that paid for it
Purchase order
14. According to Marketing Essentials - how does a customer feel when you ask several questions in a row?
Buying allowance
Cross-examined
Manufacturer hires agent who represents him or her in selling to industrial user
Departure
15. Price x Quantity Sold = what?
Sales revenue
To transact purchase orders between businesses
Purchase order
Direct check
16. The Baker and Roberti 29 Flavors ice cream company sells its ice cream and frozen yogurt only in its company-owned retail stores. What is this particular kind of distribution called?
Stop showing additional merchandise
Integrated
Stop showing additional merchandise
Curved
17. A music store's display of compact discs by a popular country-western singer was unsuccessful. Huge posters of the singer completely overshadowed the CDs. Once the display was removed - sales of the CDs improved. What is the artistic element that mos
By placing the money on the cash drawer ledge
Indirect
Proportion
Encourage the customer to make a purchase
18. Score Sporting Goods store always has a display with mannequins engaged in season-appropriate sports. The store uses many props to make customers feel as if they could almost join the fun going on in the displays. How would you describe the settings
Extended product feature
Ignore the interruption
Realistic
Offering related merchandise
19. What is the least expensive means of product transportation?
By placing the money on the cash drawer ledge
Promotional
Water
Creativity
20. During a presentation - What is the maximum number of items a salesperson should show a customer at one time?
Question
Cost and expense analysis
Three
Supervisors
21. The Baker and Roberti 29 Flavors ice cream company sells its ice cream and frozen yogurt only in its company-owned retail stores. What is this particular kind of distribution called?
Consumers will buy only a limited amount of a product no matter how low its price
Encourage the customer to make a purchase
24 percent
Integrated
22. Employee morale is very low at the I Was Frames art supplies company. Employees are unhappy because vacant management positions are always filled by people from outside the company. Turnover at the production and supervisory levels is high. What do e
Loyalty
During the preapproach
Ignore the interruption
The accuracy of the mailing list
23. In ads - What are line of force?
Question
Supervisors
Planned sales
Illustration sight lines lead the reader to the copy
24. What is the most temporary of the psychological pricing techniques?
Purchase order
Now - free - new
Promotional
Seasonal discount
25. What is the most likely distribution channel for manufacturer of laundry products - candy - and flowers desined for consumers use?
Manufacturer to wholesaler to retailer to consumer
Indirect
Water
$790.50
26. Something's Cooking sells a variety of cooking and serving utensils. Each November the promotion staff creates an elaborate display of all he utensils and cooking pans a cook could possibly need to cook a big Thanksgiving meal. What type of display w
Related merchandise dislpay
Manufacturer to wholesaler to retailer to consumer
Newspaper
$13.50
27. Jayne works in the mens clothing department of a large department store. Yesterday - he noticed a customer inspecting an elegant suit. Approaching the customer - Jayne said - 'Good morning - Mr. Phelps. May I put that suit in a dressing room for you?
Acknowledge
Greeting approach
Question
Direct check
28. What is the easiest and most effective method of suggestion selling?
Offering related merchandise
To transact purchase orders between businesses
$790.50
Familiar saying with a twist
29. The Natural Place is a gift store selling items that focus on the environment and ecological concerns. Chris coordinates all of the physical elements in The Natural Place so that the store projects the right image to its customers. What is Chris dire
Now - free - new
Coins in front - bills in back - $2 bills places under $1 bills
$58.83
Sales promotion
30. River Tam owns and operate River Tam's Textiles Which manufactures fabric used by furniture makers for covering sofas and chairs. River Tam's business is too small to afford its own sales force. What is the distribution channel that River Tam would m
Manufacturer hires agent who represents him or her in selling to industrial user
2
Psychological pricing
Manufacturer to wholesaler to retailer to consumer
31. What is the one visual merchandising element that influences customer behavior more directly than any other?
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32. Businesses that advertise in newspapers can target their ads to people wit particular interests or to those living in a particular region. Why can businesses do this targeting?
Water
Newspapers circulation is documented and verifiable
To transact purchase orders between businesses
Coins in front - bills in back - $2 bills places under $1 bills
33. Brigette works for Rising Bakery Company. She manages the bakery's inventory at 25 supermarkets by refilling stock and maintaining the stores' Rising Bakery displays. What is Brigette?
Beds and dressers to hotel managers
Cross-examined
Rack jobber
Direct check
34. During what stage of selling should you educate a customer about the special care or special instructions an item requires?
Buying allowance
Departure
Determine what percentage of the retail price is equal to cost
Incentives
35. What is the first step in the procedure for determining an item's retail price when we know the item's cost and the customary markup on retail?
Determine what percentage of the retail price is equal to cost
Need
Familiar saying with a twist
Beds and dressers to hotel managers
36. What is the least expensive means of product transportation?
Water
Integrated
2
Ignore the interruption
37. What is the name f a legal contract between a buyer and a supplier that lists the characteristics - price - and shipping instructions of the items the supplier will provide?
Maturity
Curved
Purchase order
Manufacturer hires agent who represents him or her in selling to industrial user
38. How does most price planning begin?
Cost and expense analysis
By placing the money on the cash drawer ledge
$790.50
Determine what percentage of the retail price is equal to cost
39. As the chief financial officer of NewVillage Bookstores - Incorporated - Buffy monitors the company's financial status. She also meets with other company officers to decide the direction the company will take to meet customer needs and increase profi
Discount pricing
Integrated
Need
Top Management
40. What is loss-leader pricing a part of?
Psychological pricing
Seasonal discount
Production planning
Familiar saying with a twist
41. What is the contract term 3/10 net 30 extra 60 an example of?
Discount pricing
Illustration sight lines lead the reader to the copy
The customers
Greeting approach
42. A visual merchandising specialist is creating a display for a new walking shoe. The shoe store owner wants to emphasize the comfort and freedom of movement the shoes give the wearer. To created this effect - the visual merchandising specialist should
Water
Curved
It always identifies the name of the business of individual that paid for it
Greeting approach
43. Arabesque Danceware store had $67 -500 in sales during January and its BOM stock inventory was $135000. What was its stock-to-sales ratio?
Stock shortage
Stop showing additional merchandise
2
24 percent
44. What is the purpose of an illustration in an ad?
Creativity
$3 -548.16
Now - free - new
Encourage the customer to make a purchase
45. Sometimes a home owner who wishes to sell his or her house will but a home warranty. This means that the buyer of the house will not have to pay for particular house repairs that become necessary during the first year after the house is sold. In this
Proportion
Creativity
Extended product feature
Related merchandise dislpay
46. Faro illustrated children's books for a large publishing house. Her illustrations were original and charming - but very different from the types of drawings the company preferred. Eventually - Faro left the company for a job with another publishing f
Loyalty
Creativity
Pipeline
Departure
47. What should the salesperson do when a customer is having difficulty making a buying decision?
Ignore the interruption
The customers
Stop showing additional merchandise
Beds and dressers to hotel managers
48. What does the law of diminishing marginal utility state?
Integrated
Discount pricing
Publicity
Consumers will buy only a limited amount of a product no matter how low its price
49. In an advertising agency - some people study demographic data in order to determine the type of message that will appeal to a particular market segment. In what department do such agency employees usually work?
Directory
Research service
Trucking
$50.04
50. What is electronic data interchange used for?
Encourage the customer to make a purchase
To transact purchase orders between businesses
Employee relations
Production planning