Test your basic knowledge |

Marketing Skills Exam

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. In business-to-business selling - What is the key factor in determining the kinds of preapproach activities a salesperson should do?

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2. lettuce farmer in California sends a carload of produce east to Ohio on Monday night. On Tuesday morning - the farmer finds a buyer for the lettuce in Albuquerque - New Mexico. What railroad service can be use to arrange for the lettuce to go to New






3. What do many store use to mark the price on a dress or suit?






4. According to the text - What is one of the most important consideration in direct mail advertising?






5. What should the salesperson do when a customer is having difficulty making a buying decision?






6. Employee morale is very low at the I Was Frames art supplies company. Employees are unhappy because vacant management positions are always filled by people from outside the company. Turnover at the production and supervisory levels is high. What do e






7. What is the purpose of an illustration in an ad?






8. A tape recorder that cost Plugged In electronics store $18 and that originally sold for $42 is marked down 25 percent. What is the maintained markup in dollars for the recorder?






9. During what stage of selling should you educate a customer about the special care or special instructions an item requires?






10. 'My spouse and I would love to take this trip to Hawaii that you've described - but we have to repaint our house and we really should replace out refrigerator.' What us such an objection based on?






11. What is loss-leader pricing a part of?






12. A salesperson says to a customer - 'I've has many customers express the same concern you've just stated.' What step of the basic strategy for handling objections does the preceding comment exemplify?






13. The sales close that should be used infrequently because it can be viewed by the customer as a pressure tactic is the...






14. What is the name f a legal contract between a buyer and a supplier that lists the characteristics - price - and shipping instructions of the items the supplier will provide?






15. The Frisinas take a vacation every spring. Working with a travel agent to gather info. about possible destinations - they have planned and taken trips to resort locations throughout the U.S. What type 0f decision making will the Frisinas use to selec






16. How should a salesperson greet a customer in Japan?






17. The business often has the least control over which type of promotion?






18. In which step of the sale should you learn what the retail customer is looking for in a good or service?






19. What is the source of direction for the company in horizontally organized companies






20. During what stage of selling should you educate a customer about the special care or special instructions an item requires?






21. What is the most likely distribution channel for manufacturer of laundry products - candy - and flowers desined for consumers use?






22. What is the transportation system with the best safety record?






23. Anna sells upscale casual wear at Northeastern Adventures. Just before she writes up a customer's order - Anna shows the customer the store's newest merchandise - particularly those items that coordinate with the customer's purchases. What method is






24. Richard bought bath towels for his new apartment. The original price for the towels was $21.95 each - but they had been marked down by 33 percent. What was the total cost to Richard - excluding tax - for four towels.






25. Richard bought bath towels for his new apartment. The original price for the towels was $21.95 each - but they had been marked down by 33 percent. What was the total cost to Richard - excluding tax - for four towels.






26. What is electronic data interchange used for?






27. A stationary and gift store has a sale on July 5th of all small American flags and of red - white - and blue paper goods. Customers are given 50 percent off the price of the goods. What is this an example of?






28. Price x Quantity Sold = what?






29. Ordering staple goods from a familiar vendor is what type of purchasing situation?






30. Pet World wants to reduce its planned reductions by 7 percent from last year's figure of $850. Therefore - what would be Pet World's planned reduction amount for this year?






31. Pet World wants to reduce its planned reductions by 7 percent from last year's figure of $850. Therefore - what would be Pet World's planned reduction amount for this year?






32. Arabesque Danceware store had $67 -500 in sales during January and its BOM stock inventory was $135000. What was its stock-to-sales ratio?






33. According to Marketing Essentials - how does a customer feel when you ask several questions in a row?






34. In an advertising agency - some people study demographic data in order to determine the type of message that will appeal to a particular market segment. In what department do such agency employees usually work?






35. What industry was adversely affected by price wars?






36. 'My spouse and I would love to take this trip to Hawaii that you've described - but we have to repaint our house and we really should replace out refrigerator.' What us such an objection based on?






37. What is the purpose of an illustration in an ad?






38. In ads - What are line of force?






39. What do many store use to mark the price on a dress or suit?






40. Who are those who assign work duties and supervise employees?






41. Sometimes a home owner who wishes to sell his or her house will but a home warranty. This means that the buyer of the house will not have to pay for particular house repairs that become necessary during the first year after the house is sold. In this






42. Petite Boutique buys its blouses from Too Sweet blouse manufacturers. Too Sweet offers a 12 percent discounts on orders of $3000 or more. Petite Boutique ordered $4 -200 worth of merchandise and insistred on terms of 4/10 net 30. If the store takes a






43. What industry was adversely affected by price wars?






44. Brigette works for Rising Bakery Company. She manages the bakery's inventory at 25 supermarkets by refilling stock and maintaining the stores' Rising Bakery displays. What is Brigette?






45. A customer in a computer store tells the salesperson - 'I cant buy this software program. I dont understand the directions.' The salesperson's reply is - 'Let's read over the directions together. What is the first direction you find confusing?' What






46. In ads - What are line of force?






47. Ordering staple goods from a familiar vendor is what type of purchasing situation?






48. What should the salesperson do when a customer is having difficulty making a buying decision?






49. What is one characteristic of advertising?






50. What is the difference between recorded sales and inventory based on a physical count?