Test your basic knowledge |

Marketing Skills Exam

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. How does most price planning begin?






2. As Inara opened a new box of tissue - she noticed a card inside listing prizes she could win if she wrote her name and address on a pice of paper and mailed it to the tissue manufacturer - who would pull 10000 names of winners out of an enormous coll






3. What type of transportation is convenient and helps reduce both packaging and inventory costs?






4. Businesses that advertise in newspapers can target their ads to people wit particular interests or to those living in a particular region. Why can businesses do this targeting?






5. Ordering staple goods from a familiar vendor is what type of purchasing situation?






6. The Natural Place is a gift store selling items that focus on the environment and ecological concerns. Chris coordinates all of the physical elements in The Natural Place so that the store projects the right image to its customers. What is Chris dire






7. Which printed media is found in 98 percent of American homes?






8. What is the one visual merchandising element that influences customer behavior more directly than any other?

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9. As the chief financial officer of NewVillage Bookstores - Incorporated - Buffy monitors the company's financial status. She also meets with other company officers to decide the direction the company will take to meet customer needs and increase profi






10. What type of transportation accounts for the smallest percentage of total ton-miles of freight shipped?






11. What is the source of direction for the company in horizontally organized companies






12. What is the checking method that is susceptible to errors if receivers do not physically count the total number of items in shipment?






13. Score Sporting Goods store always has a display with mannequins engaged in season-appropriate sports. The store uses many props to make customers feel as if they could almost join the fun going on in the displays. How would you describe the settings






14. The owner of Furry Friends pet store holds weekly informal meetings to keep employees aware of new products in the store. How are the pet shop employees getting product information?






15. What is electronic data interchange used for?






16. Claire check merchandise shipments for a large electronics store. Recently - a shipment containing a variety of computer monitors and disk drivers arrived at the store later than expected and without an invoice. The salespeople needed the merchandise






17. What is electronic data interchange used for?






18. Who are those who assign work duties and supervise employees?






19. What industry was adversely affected by price wars?






20. What is the purpose of an illustration in an ad?






21. How should a salesperson greet a customer in Japan?






22. In which step of the sale should you learn what the retail customer is looking for in a good or service?






23. What is a typical cash register arrangement?






24. What is the difference between recorded sales and inventory based on a physical count?






25. Jayne works in the mens clothing department of a large department store. Yesterday - he noticed a customer inspecting an elegant suit. Approaching the customer - Jayne said - 'Good morning - Mr. Phelps. May I put that suit in a dressing room for you?






26. What industry was adversely affected by price wars?






27. What is the first step in the procedure for determining an item's retail price when we know the item's cost and the customary markup on retail?






28. The sales close that should be used infrequently because it can be viewed by the customer as a pressure tactic is the...






29. What is one characteristic of advertising?






30. Businesses that advertise in newspapers can target their ads to people wit particular interests or to those living in a particular region. Why can businesses do this targeting?






31. Price x Quantity Sold = what?






32. A company's commitment to maintaining a good health and benefits package for its workers will directly affect its






33. What is the transportation system with the best safety record?






34. Faro illustrated children's books for a large publishing house. Her illustrations were original and charming - but very different from the types of drawings the company preferred. Eventually - Faro left the company for a job with another publishing f






35. What is the source of direction for the company in horizontally organized companies






36. A salesperson says to a customer - 'I've has many customers express the same concern you've just stated.' What step of the basic strategy for handling objections does the preceding comment exemplify?






37. What should the salesperson do when a customer is having difficulty making a buying decision?






38. How can you - as a salesperson - best avoid disagreements with a customer about the amount of money the customer gave you as payment?






39. Dana needed to stock up on office supplies. She bought three packages of multi-colored file folders at $4.25 per package - six boses of felt-tip markers at $3.68 per box - and two staplers at $6.19 apiece. Assuming a tax rate of 6 percent - What was






40. In which situation is using the latest jargon acceptable?






41. 'My spouse and I would love to take this trip to Hawaii that you've described - but we have to repaint our house and we really should replace out refrigerator.' What us such an objection based on?






42. What is the easiest and most effective method of suggestion selling?






43. A music store's display of compact discs by a popular country-western singer was unsuccessful. Huge posters of the singer completely overshadowed the CDs. Once the display was removed - sales of the CDs improved. What is the artistic element that mos






44. Faro illustrated children's books for a large publishing house. Her illustrations were original and charming - but very different from the types of drawings the company preferred. Eventually - Faro left the company for a job with another publishing f






45. The business often has the least control over which type of promotion?






46. What do many store use to mark the price on a dress or suit?






47. As Inara opened a new box of tissue - she noticed a card inside listing prizes she could win if she wrote her name and address on a pice of paper and mailed it to the tissue manufacturer - who would pull 10000 names of winners out of an enormous coll






48. What is a special price discount that is given as an incentive to wholesalers and retailers?






49. Dana needed to stock up on office supplies. She bought three packages of multi-colored file folders at $4.25 per package - six boses of felt-tip markers at $3.68 per box - and two staplers at $6.19 apiece. Assuming a tax rate of 6 percent - What was






50. Jayne works in the mens clothing department of a large department store. Yesterday - he noticed a customer inspecting an elegant suit. Approaching the customer - Jayne said - 'Good morning - Mr. Phelps. May I put that suit in a dressing room for you?