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Test your basic knowledge |
Marketing Skills Exam
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What is electronic data interchange used for?
Offering related merchandise
To transact purchase orders between businesses
Sherman Antitrust Act
Question
2. In what product lifecycle state is a product in when a product in when a product's marketers are looking for new market segments?
Diversion-in-transit
Loyalty
Offering related merchandise
Maturity
3. In which situation is using the latest jargon acceptable?
$790.50
Beds and dressers to hotel managers
Departure
Consumers will buy only a limited amount of a product no matter how low its price
4. What do many store use to mark the price on a dress or suit?
UPC code
Manufacturer to wholesaler to retailer to consumer
Limited
Air
5. In which step of the sale should you learn what the retail customer is looking for in a good or service?
Straight-rebury
Creativity
The salesperson's prior relationship with the customer
Determining needs
6. The Natural Place is a gift store selling items that focus on the environment and ecological concerns. Chris coordinates all of the physical elements in The Natural Place so that the store projects the right image to its customers. What is Chris dire
Purchase order
Sales promotion
$790.50
2
7. The Frisinas take a vacation every spring. Working with a travel agent to gather info. about possible destinations - they have planned and taken trips to resort locations throughout the U.S. What type 0f decision making will the Frisinas use to selec
Limited
Cost and expense analysis
Encourage the customer to make a purchase
2
8. In which situation is using the latest jargon acceptable?
Seasonal discount
Creativity
Cold canvassing
Beds and dressers to hotel managers
9. A customer in a computer store tells the salesperson - 'I cant buy this software program. I dont understand the directions.' The salesperson's reply is - 'Let's read over the directions together. What is the first direction you find confusing?' What
UPC code
By placing the money on the cash drawer ledge
Question
$3 -548.16
10. Richard bought bath towels for his new apartment. The original price for the towels was $21.95 each - but they had been marked down by 33 percent. What was the total cost to Richard - excluding tax - for four towels.
Water
24 percent
$58.83
Directory
11. In which type of print medium is an advertisement's life the shortest?
Acknowledge
Newspaper
Pipeline
The salesperson's prior relationship with the customer
12. What type of transportation is convenient and helps reduce both packaging and inventory costs?
Trucking
Proportion
UPC code
It always identifies the name of the business of individual that paid for it
13. Arabesque Danceware store had $67 -500 in sales during January and its BOM stock inventory was $135000. What was its stock-to-sales ratio?
Stock shortage
Water
2
The customers
14. On what figure are all other sales projection figures in a merchandise plan based?
Top Management
Familiar saying with a twist
2
Planned sales
15. In ads - What are line of force?
Stock shortage
Illustration sight lines lead the reader to the copy
To transact purchase orders between businesses
Related merchandise dislpay
16. According to the text - What is one of the most important consideration in direct mail advertising?
Proportion
$58.83
The accuracy of the mailing list
Seasonal discount
17. What is the most likely distribution channel for manufacturer of laundry products - candy - and flowers desined for consumers use?
$13.50
Three
Manufacturer to wholesaler to retailer to consumer
Top Management
18. What is the most temporary of the psychological pricing techniques?
$13.50
Promotional
Familiar saying with a twist
Determine what percentage of the retail price is equal to cost
19. The Natural Place is a gift store selling items that focus on the environment and ecological concerns. Chris coordinates all of the physical elements in The Natural Place so that the store projects the right image to its customers. What is Chris dire
Offering related merchandise
Purchase order
Cross-examined
Sales promotion
20. Something's Cooking sells a variety of cooking and serving utensils. Each November the promotion staff creates an elaborate display of all he utensils and cooking pans a cook could possibly need to cook a big Thanksgiving meal. What type of display w
Greeting approach
Related merchandise dislpay
24 percent
Now - free - new
21. A visual merchandising specialist is creating a display for a new walking shoe. The shoe store owner wants to emphasize the comfort and freedom of movement the shoes give the wearer. To created this effect - the visual merchandising specialist should
Curved
Beds and dressers to hotel managers
Discount pricing
Ignore the interruption
22. Which printed media is found in 98 percent of American homes?
Incentives
Directory
Determine what percentage of the retail price is equal to cost
Curved
23. Dana needed to stock up on office supplies. She bought three packages of multi-colored file folders at $4.25 per package - six boses of felt-tip markers at $3.68 per box - and two staplers at $6.19 apiece. Assuming a tax rate of 6 percent - What was
Extended product feature
Research service
$50.04
Departure
24. The business often has the least control over which type of promotion?
Seasonal discount
Realistic
Publicity
Beds and dressers to hotel managers
25. Employee morale is very low at the I Was Frames art supplies company. Employees are unhappy because vacant management positions are always filled by people from outside the company. Turnover at the production and supervisory levels is high. What do e
Promotional
Indirect
Loyalty
Direct check
26. Businesses that advertise in newspapers can target their ads to people wit particular interests or to those living in a particular region. Why can businesses do this targeting?
Determine what percentage of the retail price is equal to cost
Newspapers circulation is documented and verifiable
Three
UPC code
27. Anna sells upscale casual wear at Northeastern Adventures. Just before she writes up a customer's order - Anna shows the customer the store's newest merchandise - particularly those items that coordinate with the customer's purchases. What method is
Offering related merchandise
Encourage the customer to make a purchase
Buying allowance
UPC code
28. What is the most temporary of the psychological pricing techniques?
Standing room only close
Promotional
To transact purchase orders between businesses
Newspapers circulation is documented and verifiable
29. During what stage of selling should you educate a customer about the special care or special instructions an item requires?
$790.50
2
Departure
Cross-examined
30. What industry was adversely affected by price wars?
The width of the store's aisles
Top Management
Research service
The home scanner industry
31. Ordering staple goods from a familiar vendor is what type of purchasing situation?
The accuracy of the mailing list
Three
Straight-rebury
It always identifies the name of the business of individual that paid for it
32. Sometimes a home owner who wishes to sell his or her house will but a home warranty. This means that the buyer of the house will not have to pay for particular house repairs that become necessary during the first year after the house is sold. In this
Promotional
The customers
Cost and expense analysis
Extended product feature
33. What is the least expensive means of product transportation?
Planned sales
Newspapers circulation is documented and verifiable
Water
Discount pricing
34. What does the law of diminishing marginal utility state?
Coins in front - bills in back - $2 bills places under $1 bills
2
Consumers will buy only a limited amount of a product no matter how low its price
Direct check
35. What is the purpose of an illustration in an ad?
Departure
Encourage the customer to make a purchase
Research service
Acknowledge
36. Pet World wants to reduce its planned reductions by 7 percent from last year's figure of $850. Therefore - what would be Pet World's planned reduction amount for this year?
$790.50
Related merchandise dislpay
Discount pricing
Formal training
37. What is the transportation system with the best safety record?
The accuracy of the mailing list
Pipeline
Diversion-in-transit
$3 -548.16
38. What type of transportation is convenient and helps reduce both packaging and inventory costs?
Trucking
Offering related merchandise
Incentives
Determine what percentage of the retail price is equal to cost
39. What do many store use to mark the price on a dress or suit?
Sales promotion
UPC code
Manufacturer to wholesaler to retailer to consumer
Stock shortage
40. What is loss-leader pricing a part of?
Psychological pricing
UPC code
Illustration sight lines lead the reader to the copy
$790.50
41. Something's Cooking sells a variety of cooking and serving utensils. Each November the promotion staff creates an elaborate display of all he utensils and cooking pans a cook could possibly need to cook a big Thanksgiving meal. What type of display w
Sales promotion
The accuracy of the mailing list
Related merchandise dislpay
UPC code
42. What type of transportation accounts for the smallest percentage of total ton-miles of freight shipped?
Purchase order
Stop showing additional merchandise
Air
Question
43. Materials requirement planning is part of what overall business activity?
Sales promotion
Production planning
Psychological pricing
Need
44. How can you - as a salesperson - best avoid disagreements with a customer about the amount of money the customer gave you as payment?
Research service
Cost and expense analysis
By placing the money on the cash drawer ledge
Related merchandise dislpay
45. As the chief financial officer of NewVillage Bookstores - Incorporated - Buffy monitors the company's financial status. She also meets with other company officers to decide the direction the company will take to meet customer needs and increase profi
Greeting approach
Top Management
Blind check method
Manufacturer hires agent who represents him or her in selling to industrial user
46. What is the one visual merchandising element that influences customer behavior more directly than any other?
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47. The owner of Furry Friends pet store holds weekly informal meetings to keep employees aware of new products in the store. How are the pet shop employees getting product information?
Formal training
Purchase order
Departure
The home scanner industry
48. Faro illustrated children's books for a large publishing house. Her illustrations were original and charming - but very different from the types of drawings the company preferred. Eventually - Faro left the company for a job with another publishing f
Determining needs
Creativity
Acknowledge
Straight-rebury
49. What is the most likely distribution channel for manufacturer of laundry products - candy - and flowers desined for consumers use?
Consumers will buy only a limited amount of a product no matter how low its price
Maturity
Manufacturer to wholesaler to retailer to consumer
Determining needs
50. What is the transportation system with the best safety record?
Trucking
Pipeline
Limited
Greeting approach