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Test your basic knowledge |
Marketing Skills Exam
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. In business-to-business selling - What is the key factor in determining the kinds of preapproach activities a salesperson should do?
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2. What should you do when a customer interrupts you with a question while you are making change?
Curved
Ignore the interruption
It always identifies the name of the business of individual that paid for it
During the preapproach
3. The sales close that should be used infrequently because it can be viewed by the customer as a pressure tactic is the...
Newspaper
Standing room only close
UPC code
Manufacturer hires agent who represents him or her in selling to industrial user
4. What is the one visual merchandising element that influences customer behavior more directly than any other?
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5. A visual merchandising specialist is creating a display for a new walking shoe. The shoe store owner wants to emphasize the comfort and freedom of movement the shoes give the wearer. To created this effect - the visual merchandising specialist should
The home scanner industry
Pipeline
Top Management
Curved
6. What does the law of diminishing marginal utility state?
It always identifies the name of the business of individual that paid for it
Consumers will buy only a limited amount of a product no matter how low its price
Acknowledge
Beds and dressers to hotel managers
7. What is the most likely distribution channel for manufacturer of laundry products - candy - and flowers desined for consumers use?
Manufacturer to wholesaler to retailer to consumer
Trucking
The customers
Cost and expense analysis
8. Dana needed to stock up on office supplies. She bought three packages of multi-colored file folders at $4.25 per package - six boses of felt-tip markers at $3.68 per box - and two staplers at $6.19 apiece. Assuming a tax rate of 6 percent - What was
The accuracy of the mailing list
Sales revenue
$50.04
Pipeline
9. Price x Quantity Sold = what?
Sales revenue
Limited
Determining needs
The width of the store's aisles
10. What is the source of direction for the company in horizontally organized companies
Creativity
Cold canvassing
The customers
Direct check
11. In business-to-business selling - What is the key factor in determining the kinds of preapproach activities a salesperson should do?
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12. Brigette works for Rising Bakery Company. She manages the bakery's inventory at 25 supermarkets by refilling stock and maintaining the stores' Rising Bakery displays. What is Brigette?
$58.83
Direct check
It always identifies the name of the business of individual that paid for it
Rack jobber
13. Richard bought bath towels for his new apartment. The original price for the towels was $21.95 each - but they had been marked down by 33 percent. What was the total cost to Richard - excluding tax - for four towels.
Promotional
Stop showing additional merchandise
$58.83
Extended product feature
14. In which step of the sale should you learn what the retail customer is looking for in a good or service?
Pipeline
Determining needs
To transact purchase orders between businesses
Encourage the customer to make a purchase
15. A salesperson says to a customer - 'I've has many customers express the same concern you've just stated.' What step of the basic strategy for handling objections does the preceding comment exemplify?
During the preapproach
Departure
Now - free - new
Acknowledge
16. According to the text - What is one of the most important consideration in direct mail advertising?
The accuracy of the mailing list
Buying allowance
Incentives
2
17. How does most price planning begin?
Encourage the customer to make a purchase
Cost and expense analysis
Indirect
Indirect
18. On what figure are all other sales projection figures in a merchandise plan based?
Planned sales
Research service
Need
Publicity
19. Who are those who assign work duties and supervise employees?
Supervisors
Limited
Departure
Coins in front - bills in back - $2 bills places under $1 bills
20. What is the difference between recorded sales and inventory based on a physical count?
Proportion
Loyalty
Stock shortage
Diversion-in-transit
21. A company's commitment to maintaining a good health and benefits package for its workers will directly affect its
$50.04
Employee relations
Straight-rebury
Extended product feature
22. 'My spouse and I would love to take this trip to Hawaii that you've described - but we have to repaint our house and we really should replace out refrigerator.' What us such an objection based on?
Need
Newspapers circulation is documented and verifiable
Now - free - new
Cold canvassing
23. A tape recorder that cost Plugged In electronics store $18 and that originally sold for $42 is marked down 25 percent. What is the maintained markup in dollars for the recorder?
Consumers will buy only a limited amount of a product no matter how low its price
Production planning
$13.50
Indirect
24. A print ad includes a photo of a woman dressed in pre-Revolutionary War attire and cooking over an open-air fire. The woman is clearly an employee of Williamsburg - the Virginia town in which daily life in 18th century America is re-enacted. The ad's
Illustration sight lines lead the reader to the copy
Question
Determine what percentage of the retail price is equal to cost
Familiar saying with a twist
25. Materials requirement planning is part of what overall business activity?
Direct check
Realistic
Production planning
$3 -548.16
26. As Inara opened a new box of tissue - she noticed a card inside listing prizes she could win if she wrote her name and address on a pice of paper and mailed it to the tissue manufacturer - who would pull 10000 names of winners out of an enormous coll
2
Top Management
Manufacturer to wholesaler to retailer to consumer
Incentives
27. During a presentation - What is the maximum number of items a salesperson should show a customer at one time?
Stock shortage
$50.04
Three
Determine what percentage of the retail price is equal to cost
28. When are the customers' needs usually determined in a business-to-business sales situation?
Research service
The width of the store's aisles
During the preapproach
Pipeline
29. What is one characteristic of advertising?
Buying allowance
Cross-examined
It always identifies the name of the business of individual that paid for it
Blind check method
30. What is the difference between recorded sales and inventory based on a physical count?
Three
Sherman Antitrust Act
Newspapers circulation is documented and verifiable
Stock shortage
31. What should you do when a customer interrupts you with a question while you are making change?
Planned sales
UPC code
Ignore the interruption
Departure
32. What is a special price discount that is given as an incentive to wholesalers and retailers?
Manufacturer hires agent who represents him or her in selling to industrial user
Newspapers circulation is documented and verifiable
Buying allowance
Familiar saying with a twist
33. Sometimes a home owner who wishes to sell his or her house will but a home warranty. This means that the buyer of the house will not have to pay for particular house repairs that become necessary during the first year after the house is sold. In this
Loyalty
Extended product feature
Direct check
Realistic
34. In which situation is using the latest jargon acceptable?
24 percent
Acknowledge
Planned sales
Beds and dressers to hotel managers
35. Which printed media is found in 98 percent of American homes?
Cross-examined
Sales promotion
Directory
Employee relations
36. What industry was adversely affected by price wars?
It always identifies the name of the business of individual that paid for it
Publicity
The home scanner industry
Blind check method
37. What industry was adversely affected by price wars?
Cost and expense analysis
The home scanner industry
Standing room only close
Sales revenue
38. What is electronic data interchange used for?
Cost and expense analysis
To transact purchase orders between businesses
Newspapers circulation is documented and verifiable
Sherman Antitrust Act
39. In which type of print medium is an advertisement's life the shortest?
Newspaper
Directory
Related merchandise dislpay
$58.83
40. Sometimes a home owner who wishes to sell his or her house will but a home warranty. This means that the buyer of the house will not have to pay for particular house repairs that become necessary during the first year after the house is sold. In this
Extended product feature
Planned sales
Trucking
To transact purchase orders between businesses
41. The business often has the least control over which type of promotion?
Newspaper
Production planning
Purchase order
Publicity
42. Price x Quantity Sold = what?
Sales revenue
Planned sales
$13.50
Greeting approach
43. Something's Cooking sells a variety of cooking and serving utensils. Each November the promotion staff creates an elaborate display of all he utensils and cooking pans a cook could possibly need to cook a big Thanksgiving meal. What type of display w
Curved
Related merchandise dislpay
Maturity
Diversion-in-transit
44. According to Marketing Essentials - how does a customer feel when you ask several questions in a row?
Cross-examined
Stock shortage
Realistic
Rack jobber
45. How can you - as a salesperson - best avoid disagreements with a customer about the amount of money the customer gave you as payment?
Formal training
By placing the money on the cash drawer ledge
$58.83
Consumers will buy only a limited amount of a product no matter how low its price
46. Claire check merchandise shipments for a large electronics store. Recently - a shipment containing a variety of computer monitors and disk drivers arrived at the store later than expected and without an invoice. The salespeople needed the merchandise
Blind check method
Newspapers circulation is documented and verifiable
Limited
$58.83
47. Businesses that advertise in newspapers can target their ads to people wit particular interests or to those living in a particular region. Why can businesses do this targeting?
Promotional
Newspapers circulation is documented and verifiable
Straight-rebury
By placing the money on the cash drawer ledge
48. In what product lifecycle state is a product in when a product in when a product's marketers are looking for new market segments?
Integrated
Maturity
Incentives
Discount pricing
49. The Baker and Roberti 29 Flavors ice cream company sells its ice cream and frozen yogurt only in its company-owned retail stores. What is this particular kind of distribution called?
Sales revenue
Planned sales
Determining needs
Integrated
50. A music store's display of compact discs by a popular country-western singer was unsuccessful. Huge posters of the singer completely overshadowed the CDs. Once the display was removed - sales of the CDs improved. What is the artistic element that mos
Diversion-in-transit
Integrated
Proportion
Manufacturer hires agent who represents him or her in selling to industrial user