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Marketing Skills Exam

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Which printed media is found in 98 percent of American homes?






2. What is the law which prohibits companies from engaging in price fixing?






3. What is the law which prohibits companies from engaging in price fixing?






4. What should you do when a customer interrupts you with a question while you are making change?






5. What is the transportation system with the best safety record?






6. Arabesque Danceware store had $67 -500 in sales during January and its BOM stock inventory was $135000. What was its stock-to-sales ratio?






7. Ordering staple goods from a familiar vendor is what type of purchasing situation?






8. In business-to-business selling - What is the key factor in determining the kinds of preapproach activities a salesperson should do?

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9. What is the contract term 3/10 net 30 extra 60 an example of?






10. What is the name f a legal contract between a buyer and a supplier that lists the characteristics - price - and shipping instructions of the items the supplier will provide?






11. The business often has the least control over which type of promotion?






12. According to Marketing Essentials - how does a customer feel when you ask several questions in a row?






13. A salesperson says to a customer - 'I've has many customers express the same concern you've just stated.' What step of the basic strategy for handling objections does the preceding comment exemplify?






14. Frank owns a gardening service. Every few months - he leaves flyers detailing his services on the doorsteps of houses in local neighborhoods. What method is Frank using to find new customers?






15. What is one characteristic of advertising?






16. A company's commitment to maintaining a good health and benefits package for its workers will directly affect its






17. What is the most likely distribution channel for manufacturer of laundry products - candy - and flowers desined for consumers use?






18. What does the law of diminishing marginal utility state?






19. Price x Quantity Sold = what?






20. During a presentation - What is the maximum number of items a salesperson should show a customer at one time?






21. As Inara opened a new box of tissue - she noticed a card inside listing prizes she could win if she wrote her name and address on a pice of paper and mailed it to the tissue manufacturer - who would pull 10000 names of winners out of an enormous coll






22. What is the first step in the procedure for determining an item's retail price when we know the item's cost and the customary markup on retail?






23. Petite Boutique buys its blouses from Too Sweet blouse manufacturers. Too Sweet offers a 12 percent discounts on orders of $3000 or more. Petite Boutique ordered $4 -200 worth of merchandise and insistred on terms of 4/10 net 30. If the store takes a






24. The Natural Place is a gift store selling items that focus on the environment and ecological concerns. Chris coordinates all of the physical elements in The Natural Place so that the store projects the right image to its customers. What is Chris dire






25. What is the source of direction for the company in horizontally organized companies






26. According to the text - What is one of the most important consideration in direct mail advertising?






27. What is loss-leader pricing a part of?






28. A tape recorder that cost Plugged In electronics store $18 and that originally sold for $42 is marked down 25 percent. What is the maintained markup in dollars for the recorder?






29. How can you - as a salesperson - best avoid disagreements with a customer about the amount of money the customer gave you as payment?






30. A stationary and gift store has a sale on July 5th of all small American flags and of red - white - and blue paper goods. Customers are given 50 percent off the price of the goods. What is this an example of?






31. A mortgage broker arranges for a lending institution (such as a bank or savings and loan association) to provide a mortgage for a consumer of business. In this case - What is the channel for distribution of services?






32. Jayne works in the mens clothing department of a large department store. Yesterday - he noticed a customer inspecting an elegant suit. Approaching the customer - Jayne said - 'Good morning - Mr. Phelps. May I put that suit in a dressing room for you?






33. What type of transportation is convenient and helps reduce both packaging and inventory costs?






34. What is the difference between recorded sales and inventory based on a physical count?






35. The sales close that should be used infrequently because it can be viewed by the customer as a pressure tactic is the...






36. What is loss-leader pricing a part of?






37. According to the text - What is one of the most important consideration in direct mail advertising?






38. A music store's display of compact discs by a popular country-western singer was unsuccessful. Huge posters of the singer completely overshadowed the CDs. Once the display was removed - sales of the CDs improved. What is the artistic element that mos






39. River Tam owns and operate River Tam's Textiles Which manufactures fabric used by furniture makers for covering sofas and chairs. River Tam's business is too small to afford its own sales force. What is the distribution channel that River Tam would m






40. Something's Cooking sells a variety of cooking and serving utensils. Each November the promotion staff creates an elaborate display of all he utensils and cooking pans a cook could possibly need to cook a big Thanksgiving meal. What type of display w






41. What is the easiest and most effective method of suggestion selling?






42. Score Sporting Goods store always has a display with mannequins engaged in season-appropriate sports. The store uses many props to make customers feel as if they could almost join the fun going on in the displays. How would you describe the settings






43. What is one characteristic of advertising?






44. A print ad includes a photo of a woman dressed in pre-Revolutionary War attire and cooking over an open-air fire. The woman is clearly an employee of Williamsburg - the Virginia town in which daily life in 18th century America is re-enacted. The ad's






45. As the chief financial officer of NewVillage Bookstores - Incorporated - Buffy monitors the company's financial status. She also meets with other company officers to decide the direction the company will take to meet customer needs and increase profi






46. A salesperson says to a customer - 'I've has many customers express the same concern you've just stated.' What step of the basic strategy for handling objections does the preceding comment exemplify?






47. Something's Cooking sells a variety of cooking and serving utensils. Each November the promotion staff creates an elaborate display of all he utensils and cooking pans a cook could possibly need to cook a big Thanksgiving meal. What type of display w






48. What is the most temporary of the psychological pricing techniques?






49. The Natural Place is a gift store selling items that focus on the environment and ecological concerns. Chris coordinates all of the physical elements in The Natural Place so that the store projects the right image to its customers. What is Chris dire






50. Pet World wants to reduce its planned reductions by 7 percent from last year's figure of $850. Therefore - what would be Pet World's planned reduction amount for this year?







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