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Marketing Skills Exam

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What is the one visual merchandising element that influences customer behavior more directly than any other?

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2. A stationary and gift store has a sale on July 5th of all small American flags and of red - white - and blue paper goods. Customers are given 50 percent off the price of the goods. What is this an example of?






3. According to the text - What is one of the most important consideration in direct mail advertising?






4. During a presentation - What is the maximum number of items a salesperson should show a customer at one time?






5. What is the one visual merchandising element that influences customer behavior more directly than any other?

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6. What is the most temporary of the psychological pricing techniques?






7. During a presentation - What is the maximum number of items a salesperson should show a customer at one time?






8. Frank owns a gardening service. Every few months - he leaves flyers detailing his services on the doorsteps of houses in local neighborhoods. What method is Frank using to find new customers?






9. What is the first step in the procedure for determining an item's retail price when we know the item's cost and the customary markup on retail?






10. What is a special price discount that is given as an incentive to wholesalers and retailers?






11. Arabesque Danceware store had $67 -500 in sales during January and its BOM stock inventory was $135000. What was its stock-to-sales ratio?






12. A print ad includes a photo of a woman dressed in pre-Revolutionary War attire and cooking over an open-air fire. The woman is clearly an employee of Williamsburg - the Virginia town in which daily life in 18th century America is re-enacted. The ad's






13. The Natural Place is a gift store selling items that focus on the environment and ecological concerns. Chris coordinates all of the physical elements in The Natural Place so that the store projects the right image to its customers. What is Chris dire






14. In ads - What are line of force?






15. What is the checking method that is susceptible to errors if receivers do not physically count the total number of items in shipment?






16. During what stage of selling should you educate a customer about the special care or special instructions an item requires?






17. What is one characteristic of advertising?






18. Anna sells upscale casual wear at Northeastern Adventures. Just before she writes up a customer's order - Anna shows the customer the store's newest merchandise - particularly those items that coordinate with the customer's purchases. What method is






19. What is loss-leader pricing a part of?






20. What is loss-leader pricing a part of?






21. lettuce farmer in California sends a carload of produce east to Ohio on Monday night. On Tuesday morning - the farmer finds a buyer for the lettuce in Albuquerque - New Mexico. What railroad service can be use to arrange for the lettuce to go to New






22. The Natural Place is a gift store selling items that focus on the environment and ecological concerns. Chris coordinates all of the physical elements in The Natural Place so that the store projects the right image to its customers. What is Chris dire






23. A company's commitment to maintaining a good health and benefits package for its workers will directly affect its






24. A visual merchandising specialist is creating a display for a new walking shoe. The shoe store owner wants to emphasize the comfort and freedom of movement the shoes give the wearer. To created this effect - the visual merchandising specialist should






25. What should you do when a customer interrupts you with a question while you are making change?






26. What do many store use to mark the price on a dress or suit?






27. As Inara opened a new box of tissue - she noticed a card inside listing prizes she could win if she wrote her name and address on a pice of paper and mailed it to the tissue manufacturer - who would pull 10000 names of winners out of an enormous coll






28. The Frisinas take a vacation every spring. Working with a travel agent to gather info. about possible destinations - they have planned and taken trips to resort locations throughout the U.S. What type 0f decision making will the Frisinas use to selec






29. What is the first step in the procedure for determining an item's retail price when we know the item's cost and the customary markup on retail?






30. In what product lifecycle state is a product in when a product in when a product's marketers are looking for new market segments?






31. lettuce farmer in California sends a carload of produce east to Ohio on Monday night. On Tuesday morning - the farmer finds a buyer for the lettuce in Albuquerque - New Mexico. What railroad service can be use to arrange for the lettuce to go to New






32. A company's commitment to maintaining a good health and benefits package for its workers will directly affect its






33. Determine the maintained markup percentage for a refrigerator that costs an retailer $365 to stock and that sells for $690; the store wants to mark down the refrigerator 30 percent.






34. Jayne works in the mens clothing department of a large department store. Yesterday - he noticed a customer inspecting an elegant suit. Approaching the customer - Jayne said - 'Good morning - Mr. Phelps. May I put that suit in a dressing room for you?






35. Who are those who assign work duties and supervise employees?






36. What is the easiest and most effective method of suggestion selling?






37. How can you - as a salesperson - best avoid disagreements with a customer about the amount of money the customer gave you as payment?






38. Anna sells upscale casual wear at Northeastern Adventures. Just before she writes up a customer's order - Anna shows the customer the store's newest merchandise - particularly those items that coordinate with the customer's purchases. What method is






39. Brigette works for Rising Bakery Company. She manages the bakery's inventory at 25 supermarkets by refilling stock and maintaining the stores' Rising Bakery displays. What is Brigette?






40. A music store's display of compact discs by a popular country-western singer was unsuccessful. Huge posters of the singer completely overshadowed the CDs. Once the display was removed - sales of the CDs improved. What is the artistic element that mos






41. The sales close that should be used infrequently because it can be viewed by the customer as a pressure tactic is the...






42. What does the law of diminishing marginal utility state?






43. Something's Cooking sells a variety of cooking and serving utensils. Each November the promotion staff creates an elaborate display of all he utensils and cooking pans a cook could possibly need to cook a big Thanksgiving meal. What type of display w






44. In which situation is using the latest jargon acceptable?






45. What do many store use to mark the price on a dress or suit?






46. Claire check merchandise shipments for a large electronics store. Recently - a shipment containing a variety of computer monitors and disk drivers arrived at the store later than expected and without an invoice. The salespeople needed the merchandise






47. As the chief financial officer of NewVillage Bookstores - Incorporated - Buffy monitors the company's financial status. She also meets with other company officers to decide the direction the company will take to meet customer needs and increase profi






48. What is the difference between recorded sales and inventory based on a physical count?






49. How should a salesperson greet a customer in Japan?






50. The Frisinas take a vacation every spring. Working with a travel agent to gather info. about possible destinations - they have planned and taken trips to resort locations throughout the U.S. What type 0f decision making will the Frisinas use to selec







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