Test your basic knowledge |

Marketing Skills Exam

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. In what product lifecycle state is a product in when a product in when a product's marketers are looking for new market segments?






2. What does the law of diminishing marginal utility state?






3. Claire check merchandise shipments for a large electronics store. Recently - a shipment containing a variety of computer monitors and disk drivers arrived at the store later than expected and without an invoice. The salespeople needed the merchandise






4. What is the law which prohibits companies from engaging in price fixing?






5. What is the most temporary of the psychological pricing techniques?






6. A mortgage broker arranges for a lending institution (such as a bank or savings and loan association) to provide a mortgage for a consumer of business. In this case - What is the channel for distribution of services?






7. Faro illustrated children's books for a large publishing house. Her illustrations were original and charming - but very different from the types of drawings the company preferred. Eventually - Faro left the company for a job with another publishing f






8. In which situation is using the latest jargon acceptable?






9. Which printed media is found in 98 percent of American homes?






10. What is the difference between recorded sales and inventory based on a physical count?






11. What type of transportation accounts for the smallest percentage of total ton-miles of freight shipped?






12. As Inara opened a new box of tissue - she noticed a card inside listing prizes she could win if she wrote her name and address on a pice of paper and mailed it to the tissue manufacturer - who would pull 10000 names of winners out of an enormous coll






13. Employee morale is very low at the I Was Frames art supplies company. Employees are unhappy because vacant management positions are always filled by people from outside the company. Turnover at the production and supervisory levels is high. What do e






14. Which printed media is found in 98 percent of American homes?






15. Score Sporting Goods store always has a display with mannequins engaged in season-appropriate sports. The store uses many props to make customers feel as if they could almost join the fun going on in the displays. How would you describe the settings






16. What is the name f a legal contract between a buyer and a supplier that lists the characteristics - price - and shipping instructions of the items the supplier will provide?






17. What is loss-leader pricing a part of?






18. The sales close that should be used infrequently because it can be viewed by the customer as a pressure tactic is the...






19. In an advertising agency - some people study demographic data in order to determine the type of message that will appeal to a particular market segment. In what department do such agency employees usually work?






20. What is the purpose of an illustration in an ad?






21. What is a special price discount that is given as an incentive to wholesalers and retailers?






22. Frank owns a gardening service. Every few months - he leaves flyers detailing his services on the doorsteps of houses in local neighborhoods. What method is Frank using to find new customers?






23. The Natural Place is a gift store selling items that focus on the environment and ecological concerns. Chris coordinates all of the physical elements in The Natural Place so that the store projects the right image to its customers. What is Chris dire






24. What type of transportation accounts for the smallest percentage of total ton-miles of freight shipped?






25. In what product lifecycle state is a product in when a product in when a product's marketers are looking for new market segments?






26. Price x Quantity Sold = what?






27. What is loss-leader pricing a part of?






28. What is the difference between recorded sales and inventory based on a physical count?






29. Richard bought bath towels for his new apartment. The original price for the towels was $21.95 each - but they had been marked down by 33 percent. What was the total cost to Richard - excluding tax - for four towels.






30. During what stage of selling should you educate a customer about the special care or special instructions an item requires?






31. When are the customers' needs usually determined in a business-to-business sales situation?






32. Sometimes a home owner who wishes to sell his or her house will but a home warranty. This means that the buyer of the house will not have to pay for particular house repairs that become necessary during the first year after the house is sold. In this






33. In which step of the sale should you learn what the retail customer is looking for in a good or service?






34. What is the one visual merchandising element that influences customer behavior more directly than any other?

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35. A stationary and gift store has a sale on July 5th of all small American flags and of red - white - and blue paper goods. Customers are given 50 percent off the price of the goods. What is this an example of?






36. Who are those who assign work duties and supervise employees?






37. In which type of print medium is an advertisement's life the shortest?






38. The Frisinas take a vacation every spring. Working with a travel agent to gather info. about possible destinations - they have planned and taken trips to resort locations throughout the U.S. What type 0f decision making will the Frisinas use to selec






39. What industry was adversely affected by price wars?






40. In which type of print medium is an advertisement's life the shortest?






41. What is the name f a legal contract between a buyer and a supplier that lists the characteristics - price - and shipping instructions of the items the supplier will provide?






42. A music store's display of compact discs by a popular country-western singer was unsuccessful. Huge posters of the singer completely overshadowed the CDs. Once the display was removed - sales of the CDs improved. What is the artistic element that mos






43. The Natural Place is a gift store selling items that focus on the environment and ecological concerns. Chris coordinates all of the physical elements in The Natural Place so that the store projects the right image to its customers. What is Chris dire






44. What do many store use to mark the price on a dress or suit?






45. A customer in a computer store tells the salesperson - 'I cant buy this software program. I dont understand the directions.' The salesperson's reply is - 'Let's read over the directions together. What is the first direction you find confusing?' What






46. During a presentation - What is the maximum number of items a salesperson should show a customer at one time?






47. Anna sells upscale casual wear at Northeastern Adventures. Just before she writes up a customer's order - Anna shows the customer the store's newest merchandise - particularly those items that coordinate with the customer's purchases. What method is






48. Petite Boutique buys its blouses from Too Sweet blouse manufacturers. Too Sweet offers a 12 percent discounts on orders of $3000 or more. Petite Boutique ordered $4 -200 worth of merchandise and insistred on terms of 4/10 net 30. If the store takes a






49. What is the least expensive means of product transportation?






50. How does most price planning begin?