Test your basic knowledge |

Marketing Skills Exam

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. In business-to-business selling - What is the key factor in determining the kinds of preapproach activities a salesperson should do?


2. What is the most temporary of the psychological pricing techniques?






3. The Frisinas take a vacation every spring. Working with a travel agent to gather info. about possible destinations - they have planned and taken trips to resort locations throughout the U.S. What type 0f decision making will the Frisinas use to selec






4. What is the contract term 3/10 net 30 extra 60 an example of?






5. Ordering staple goods from a familiar vendor is what type of purchasing situation?






6. What is a special price discount that is given as an incentive to wholesalers and retailers?






7. Employee morale is very low at the I Was Frames art supplies company. Employees are unhappy because vacant management positions are always filled by people from outside the company. Turnover at the production and supervisory levels is high. What do e






8. Materials requirement planning is part of what overall business activity?






9. What is the source of direction for the company in horizontally organized companies






10. A customer in a computer store tells the salesperson - 'I cant buy this software program. I dont understand the directions.' The salesperson's reply is - 'Let's read over the directions together. What is the first direction you find confusing?' What






11. What does the law of diminishing marginal utility state?






12. What type of transportation accounts for the smallest percentage of total ton-miles of freight shipped?






13. In ads - What are line of force?






14. What is a special price discount that is given as an incentive to wholesalers and retailers?






15. Arabesque Danceware store had $67 -500 in sales during January and its BOM stock inventory was $135000. What was its stock-to-sales ratio?






16. A company's commitment to maintaining a good health and benefits package for its workers will directly affect its






17. The Frisinas take a vacation every spring. Working with a travel agent to gather info. about possible destinations - they have planned and taken trips to resort locations throughout the U.S. What type 0f decision making will the Frisinas use to selec






18. In ads - What are line of force?






19. What is the law which prohibits companies from engaging in price fixing?






20. What is the purpose of an illustration in an ad?






21. Ordering staple goods from a familiar vendor is what type of purchasing situation?






22. What is the easiest and most effective method of suggestion selling?






23. A mortgage broker arranges for a lending institution (such as a bank or savings and loan association) to provide a mortgage for a consumer of business. In this case - What is the channel for distribution of services?






24. Pet World wants to reduce its planned reductions by 7 percent from last year's figure of $850. Therefore - what would be Pet World's planned reduction amount for this year?






25. Which printed media is found in 98 percent of American homes?






26. What is the law which prohibits companies from engaging in price fixing?






27. The sales close that should be used infrequently because it can be viewed by the customer as a pressure tactic is the...






28. A visual merchandising specialist is creating a display for a new walking shoe. The shoe store owner wants to emphasize the comfort and freedom of movement the shoes give the wearer. To created this effect - the visual merchandising specialist should






29. During a presentation - What is the maximum number of items a salesperson should show a customer at one time?






30. When are the customers' needs usually determined in a business-to-business sales situation?






31. 'My spouse and I would love to take this trip to Hawaii that you've described - but we have to repaint our house and we really should replace out refrigerator.' What us such an objection based on?






32. The Baker and Roberti 29 Flavors ice cream company sells its ice cream and frozen yogurt only in its company-owned retail stores. What is this particular kind of distribution called?






33. What is the difference between recorded sales and inventory based on a physical count?






34. How does most price planning begin?






35. A salesperson says to a customer - 'I've has many customers express the same concern you've just stated.' What step of the basic strategy for handling objections does the preceding comment exemplify?






36. What is the least expensive means of product transportation?






37. Arabesque Danceware store had $67 -500 in sales during January and its BOM stock inventory was $135000. What was its stock-to-sales ratio?






38. What is the name f a legal contract between a buyer and a supplier that lists the characteristics - price - and shipping instructions of the items the supplier will provide?






39. What is the checking method that is susceptible to errors if receivers do not physically count the total number of items in shipment?






40. How does most price planning begin?






41. What should you do when a customer interrupts you with a question while you are making change?






42. What is the most temporary of the psychological pricing techniques?






43. When used in headlines - what words attract most readers' attention?






44. Score Sporting Goods store always has a display with mannequins engaged in season-appropriate sports. The store uses many props to make customers feel as if they could almost join the fun going on in the displays. How would you describe the settings






45. What do many store use to mark the price on a dress or suit?






46. Who are those who assign work duties and supervise employees?






47. What is the contract term 3/10 net 30 extra 60 an example of?






48. What is the source of direction for the company in horizontally organized companies






49. In which situation is using the latest jargon acceptable?






50. lettuce farmer in California sends a carload of produce east to Ohio on Monday night. On Tuesday morning - the farmer finds a buyer for the lettuce in Albuquerque - New Mexico. What railroad service can be use to arrange for the lettuce to go to New