Test your basic knowledge |

Marketing Skills Exam

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What is electronic data interchange used for?






2. What is the contract term 3/10 net 30 extra 60 an example of?






3. How does most price planning begin?






4. What is the first step in the procedure for determining an item's retail price when we know the item's cost and the customary markup on retail?






5. According to the text - What is one of the most important consideration in direct mail advertising?






6. What is the transportation system with the best safety record?






7. What is electronic data interchange used for?






8. Something's Cooking sells a variety of cooking and serving utensils. Each November the promotion staff creates an elaborate display of all he utensils and cooking pans a cook could possibly need to cook a big Thanksgiving meal. What type of display w






9. As Inara opened a new box of tissue - she noticed a card inside listing prizes she could win if she wrote her name and address on a pice of paper and mailed it to the tissue manufacturer - who would pull 10000 names of winners out of an enormous coll






10. In which situation is using the latest jargon acceptable?






11. lettuce farmer in California sends a carload of produce east to Ohio on Monday night. On Tuesday morning - the farmer finds a buyer for the lettuce in Albuquerque - New Mexico. What railroad service can be use to arrange for the lettuce to go to New






12. What should the salesperson do when a customer is having difficulty making a buying decision?






13. What is the contract term 3/10 net 30 extra 60 an example of?






14. A music store's display of compact discs by a popular country-western singer was unsuccessful. Huge posters of the singer completely overshadowed the CDs. Once the display was removed - sales of the CDs improved. What is the artistic element that mos






15. What is the least expensive means of product transportation?






16. What is the checking method that is susceptible to errors if receivers do not physically count the total number of items in shipment?






17. In an advertising agency - some people study demographic data in order to determine the type of message that will appeal to a particular market segment. In what department do such agency employees usually work?






18. Anna sells upscale casual wear at Northeastern Adventures. Just before she writes up a customer's order - Anna shows the customer the store's newest merchandise - particularly those items that coordinate with the customer's purchases. What method is






19. The Baker and Roberti 29 Flavors ice cream company sells its ice cream and frozen yogurt only in its company-owned retail stores. What is this particular kind of distribution called?






20. The Natural Place is a gift store selling items that focus on the environment and ecological concerns. Chris coordinates all of the physical elements in The Natural Place so that the store projects the right image to its customers. What is Chris dire






21. Brigette works for Rising Bakery Company. She manages the bakery's inventory at 25 supermarkets by refilling stock and maintaining the stores' Rising Bakery displays. What is Brigette?






22. What is a typical cash register arrangement?






23. The Baker and Roberti 29 Flavors ice cream company sells its ice cream and frozen yogurt only in its company-owned retail stores. What is this particular kind of distribution called?






24. As the chief financial officer of NewVillage Bookstores - Incorporated - Buffy monitors the company's financial status. She also meets with other company officers to decide the direction the company will take to meet customer needs and increase profi






25. On what figure are all other sales projection figures in a merchandise plan based?






26. Employee morale is very low at the I Was Frames art supplies company. Employees are unhappy because vacant management positions are always filled by people from outside the company. Turnover at the production and supervisory levels is high. What do e






27. What should you do when a customer interrupts you with a question while you are making change?






28. When are the customers' needs usually determined in a business-to-business sales situation?






29. Price x Quantity Sold = what?






30. According to Marketing Essentials - how does a customer feel when you ask several questions in a row?






31. A customer in a computer store tells the salesperson - 'I cant buy this software program. I dont understand the directions.' The salesperson's reply is - 'Let's read over the directions together. What is the first direction you find confusing?' What






32. What is the most likely distribution channel for manufacturer of laundry products - candy - and flowers desined for consumers use?






33. How can you - as a salesperson - best avoid disagreements with a customer about the amount of money the customer gave you as payment?






34. What is the most temporary of the psychological pricing techniques?






35. How should a salesperson greet a customer in Japan?






36. Jayne works in the mens clothing department of a large department store. Yesterday - he noticed a customer inspecting an elegant suit. Approaching the customer - Jayne said - 'Good morning - Mr. Phelps. May I put that suit in a dressing room for you?






37. According to Marketing Essentials - how does a customer feel when you ask several questions in a row?






38. A mortgage broker arranges for a lending institution (such as a bank or savings and loan association) to provide a mortgage for a consumer of business. In this case - What is the channel for distribution of services?






39. What is the law which prohibits companies from engaging in price fixing?






40. What type of transportation is convenient and helps reduce both packaging and inventory costs?






41. Sometimes a home owner who wishes to sell his or her house will but a home warranty. This means that the buyer of the house will not have to pay for particular house repairs that become necessary during the first year after the house is sold. In this






42. What is a special price discount that is given as an incentive to wholesalers and retailers?






43. Arabesque Danceware store had $67 -500 in sales during January and its BOM stock inventory was $135000. What was its stock-to-sales ratio?






44. What is the purpose of an illustration in an ad?






45. The business often has the least control over which type of promotion?






46. When used in headlines - what words attract most readers' attention?






47. What type of transportation accounts for the smallest percentage of total ton-miles of freight shipped?






48. When are the customers' needs usually determined in a business-to-business sales situation?






49. The owner of Furry Friends pet store holds weekly informal meetings to keep employees aware of new products in the store. How are the pet shop employees getting product information?






50. In which situation is using the latest jargon acceptable?