Test your basic knowledge |

Marketing Skills Exam

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What is the purpose of an illustration in an ad?






2. What type of transportation is convenient and helps reduce both packaging and inventory costs?






3. Sometimes a home owner who wishes to sell his or her house will but a home warranty. This means that the buyer of the house will not have to pay for particular house repairs that become necessary during the first year after the house is sold. In this






4. Score Sporting Goods store always has a display with mannequins engaged in season-appropriate sports. The store uses many props to make customers feel as if they could almost join the fun going on in the displays. How would you describe the settings






5. What is loss-leader pricing a part of?






6. What is the transportation system with the best safety record?






7. A salesperson says to a customer - 'I've has many customers express the same concern you've just stated.' What step of the basic strategy for handling objections does the preceding comment exemplify?






8. Richard bought bath towels for his new apartment. The original price for the towels was $21.95 each - but they had been marked down by 33 percent. What was the total cost to Richard - excluding tax - for four towels.






9. What is electronic data interchange used for?






10. What is the checking method that is susceptible to errors if receivers do not physically count the total number of items in shipment?






11. What industry was adversely affected by price wars?






12. In business-to-business selling - What is the key factor in determining the kinds of preapproach activities a salesperson should do?


13. Which printed media is found in 98 percent of American homes?






14. River Tam owns and operate River Tam's Textiles Which manufactures fabric used by furniture makers for covering sofas and chairs. River Tam's business is too small to afford its own sales force. What is the distribution channel that River Tam would m






15. During a presentation - What is the maximum number of items a salesperson should show a customer at one time?






16. Something's Cooking sells a variety of cooking and serving utensils. Each November the promotion staff creates an elaborate display of all he utensils and cooking pans a cook could possibly need to cook a big Thanksgiving meal. What type of display w






17. What is a special price discount that is given as an incentive to wholesalers and retailers?






18. On what figure are all other sales projection figures in a merchandise plan based?






19. lettuce farmer in California sends a carload of produce east to Ohio on Monday night. On Tuesday morning - the farmer finds a buyer for the lettuce in Albuquerque - New Mexico. What railroad service can be use to arrange for the lettuce to go to New






20. Claire check merchandise shipments for a large electronics store. Recently - a shipment containing a variety of computer monitors and disk drivers arrived at the store later than expected and without an invoice. The salespeople needed the merchandise






21. Who are those who assign work duties and supervise employees?






22. How should a salesperson greet a customer in Japan?






23. During what stage of selling should you educate a customer about the special care or special instructions an item requires?






24. A music store's display of compact discs by a popular country-western singer was unsuccessful. Huge posters of the singer completely overshadowed the CDs. Once the display was removed - sales of the CDs improved. What is the artistic element that mos






25. What does the law of diminishing marginal utility state?






26. A customer in a computer store tells the salesperson - 'I cant buy this software program. I dont understand the directions.' The salesperson's reply is - 'Let's read over the directions together. What is the first direction you find confusing?' What






27. What is the contract term 3/10 net 30 extra 60 an example of?






28. When are the customers' needs usually determined in a business-to-business sales situation?






29. The Baker and Roberti 29 Flavors ice cream company sells its ice cream and frozen yogurt only in its company-owned retail stores. What is this particular kind of distribution called?






30. As Inara opened a new box of tissue - she noticed a card inside listing prizes she could win if she wrote her name and address on a pice of paper and mailed it to the tissue manufacturer - who would pull 10000 names of winners out of an enormous coll






31. A customer in a computer store tells the salesperson - 'I cant buy this software program. I dont understand the directions.' The salesperson's reply is - 'Let's read over the directions together. What is the first direction you find confusing?' What






32. According to the text - What is one of the most important consideration in direct mail advertising?






33. The business often has the least control over which type of promotion?






34. What is a typical cash register arrangement?






35. Frank owns a gardening service. Every few months - he leaves flyers detailing his services on the doorsteps of houses in local neighborhoods. What method is Frank using to find new customers?






36. During what stage of selling should you educate a customer about the special care or special instructions an item requires?






37. As the chief financial officer of NewVillage Bookstores - Incorporated - Buffy monitors the company's financial status. She also meets with other company officers to decide the direction the company will take to meet customer needs and increase profi






38. The Baker and Roberti 29 Flavors ice cream company sells its ice cream and frozen yogurt only in its company-owned retail stores. What is this particular kind of distribution called?






39. Frank owns a gardening service. Every few months - he leaves flyers detailing his services on the doorsteps of houses in local neighborhoods. What method is Frank using to find new customers?






40. Determine the maintained markup percentage for a refrigerator that costs an retailer $365 to stock and that sells for $690; the store wants to mark down the refrigerator 30 percent.






41. Price x Quantity Sold = what?






42. The owner of Furry Friends pet store holds weekly informal meetings to keep employees aware of new products in the store. How are the pet shop employees getting product information?






43. Pet World wants to reduce its planned reductions by 7 percent from last year's figure of $850. Therefore - what would be Pet World's planned reduction amount for this year?






44. In which step of the sale should you learn what the retail customer is looking for in a good or service?






45. According to Marketing Essentials - how does a customer feel when you ask several questions in a row?






46. The Natural Place is a gift store selling items that focus on the environment and ecological concerns. Chris coordinates all of the physical elements in The Natural Place so that the store projects the right image to its customers. What is Chris dire






47. Employee morale is very low at the I Was Frames art supplies company. Employees are unhappy because vacant management positions are always filled by people from outside the company. Turnover at the production and supervisory levels is high. What do e






48. A company's commitment to maintaining a good health and benefits package for its workers will directly affect its






49. What is the most temporary of the psychological pricing techniques?






50. How does most price planning begin?