Test your basic knowledge |

Marketing Skills Exam

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What is the first step in the procedure for determining an item's retail price when we know the item's cost and the customary markup on retail?






2. What is the one visual merchandising element that influences customer behavior more directly than any other?

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3. What is the most likely distribution channel for manufacturer of laundry products - candy - and flowers desined for consumers use?






4. What is the source of direction for the company in horizontally organized companies






5. What is the transportation system with the best safety record?






6. What is the least expensive means of product transportation?






7. According to the text - What is one of the most important consideration in direct mail advertising?






8. What is the most temporary of the psychological pricing techniques?






9. What is a special price discount that is given as an incentive to wholesalers and retailers?






10. Frank owns a gardening service. Every few months - he leaves flyers detailing his services on the doorsteps of houses in local neighborhoods. What method is Frank using to find new customers?






11. The sales close that should be used infrequently because it can be viewed by the customer as a pressure tactic is the...






12. In ads - What are line of force?






13. What is the transportation system with the best safety record?






14. The business often has the least control over which type of promotion?






15. A visual merchandising specialist is creating a display for a new walking shoe. The shoe store owner wants to emphasize the comfort and freedom of movement the shoes give the wearer. To created this effect - the visual merchandising specialist should






16. A customer in a computer store tells the salesperson - 'I cant buy this software program. I dont understand the directions.' The salesperson's reply is - 'Let's read over the directions together. What is the first direction you find confusing?' What






17. How should a salesperson greet a customer in Japan?






18. In what product lifecycle state is a product in when a product in when a product's marketers are looking for new market segments?






19. What do many store use to mark the price on a dress or suit?






20. What does the law of diminishing marginal utility state?






21. What should you do when a customer interrupts you with a question while you are making change?






22. The owner of Furry Friends pet store holds weekly informal meetings to keep employees aware of new products in the store. How are the pet shop employees getting product information?






23. Richard bought bath towels for his new apartment. The original price for the towels was $21.95 each - but they had been marked down by 33 percent. What was the total cost to Richard - excluding tax - for four towels.






24. What is the law which prohibits companies from engaging in price fixing?






25. Which printed media is found in 98 percent of American homes?






26. What is the least expensive means of product transportation?






27. Something's Cooking sells a variety of cooking and serving utensils. Each November the promotion staff creates an elaborate display of all he utensils and cooking pans a cook could possibly need to cook a big Thanksgiving meal. What type of display w






28. Jayne works in the mens clothing department of a large department store. Yesterday - he noticed a customer inspecting an elegant suit. Approaching the customer - Jayne said - 'Good morning - Mr. Phelps. May I put that suit in a dressing room for you?






29. What does the law of diminishing marginal utility state?






30. When used in headlines - what words attract most readers' attention?






31. Ordering staple goods from a familiar vendor is what type of purchasing situation?






32. As the chief financial officer of NewVillage Bookstores - Incorporated - Buffy monitors the company's financial status. She also meets with other company officers to decide the direction the company will take to meet customer needs and increase profi






33. What is the checking method that is susceptible to errors if receivers do not physically count the total number of items in shipment?






34. Anna sells upscale casual wear at Northeastern Adventures. Just before she writes up a customer's order - Anna shows the customer the store's newest merchandise - particularly those items that coordinate with the customer's purchases. What method is






35. Sometimes a home owner who wishes to sell his or her house will but a home warranty. This means that the buyer of the house will not have to pay for particular house repairs that become necessary during the first year after the house is sold. In this






36. On what figure are all other sales projection figures in a merchandise plan based?






37. What is the law which prohibits companies from engaging in price fixing?






38. What should the salesperson do when a customer is having difficulty making a buying decision?






39. As the chief financial officer of NewVillage Bookstores - Incorporated - Buffy monitors the company's financial status. She also meets with other company officers to decide the direction the company will take to meet customer needs and increase profi






40. What is the purpose of an illustration in an ad?






41. What is one characteristic of advertising?






42. Which printed media is found in 98 percent of American homes?






43. How should a salesperson greet a customer in Japan?






44. During what stage of selling should you educate a customer about the special care or special instructions an item requires?






45. What is a special price discount that is given as an incentive to wholesalers and retailers?






46. The sales close that should be used infrequently because it can be viewed by the customer as a pressure tactic is the...






47. During what stage of selling should you educate a customer about the special care or special instructions an item requires?






48. Dana needed to stock up on office supplies. She bought three packages of multi-colored file folders at $4.25 per package - six boses of felt-tip markers at $3.68 per box - and two staplers at $6.19 apiece. Assuming a tax rate of 6 percent - What was






49. The Frisinas take a vacation every spring. Working with a travel agent to gather info. about possible destinations - they have planned and taken trips to resort locations throughout the U.S. What type 0f decision making will the Frisinas use to selec






50. The Baker and Roberti 29 Flavors ice cream company sells its ice cream and frozen yogurt only in its company-owned retail stores. What is this particular kind of distribution called?