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Test your basic knowledge |
Marketing Skills Exam
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What type of transportation is convenient and helps reduce both packaging and inventory costs?
Newspaper
Manufacturer to wholesaler to retailer to consumer
Seasonal discount
Trucking
2. A company's commitment to maintaining a good health and benefits package for its workers will directly affect its
Employee relations
It always identifies the name of the business of individual that paid for it
Trucking
Loyalty
3. How should a salesperson greet a customer in Japan?
Shake hands firmly and bow
Question
Research service
Cold canvassing
4. What is the name f a legal contract between a buyer and a supplier that lists the characteristics - price - and shipping instructions of the items the supplier will provide?
Cross-examined
Standing room only close
Purchase order
$13.50
5. In which type of print medium is an advertisement's life the shortest?
Directory
Offering related merchandise
Rack jobber
Newspaper
6. What is the least expensive means of product transportation?
Question
Water
Loyalty
Sales promotion
7. What is the first step in the procedure for determining an item's retail price when we know the item's cost and the customary markup on retail?
It always identifies the name of the business of individual that paid for it
Straight-rebury
Determine what percentage of the retail price is equal to cost
Straight-rebury
8. What is the easiest and most effective method of suggestion selling?
During the preapproach
Offering related merchandise
Research service
Sales revenue
9. The Baker and Roberti 29 Flavors ice cream company sells its ice cream and frozen yogurt only in its company-owned retail stores. What is this particular kind of distribution called?
Integrated
Discount pricing
Planned sales
Formal training
10. How does most price planning begin?
Determining needs
Supervisors
Cost and expense analysis
Stop showing additional merchandise
11. A music store's display of compact discs by a popular country-western singer was unsuccessful. Huge posters of the singer completely overshadowed the CDs. Once the display was removed - sales of the CDs improved. What is the artistic element that mos
Formal training
UPC code
Proportion
Newspapers circulation is documented and verifiable
12. Determine the maintained markup percentage for a refrigerator that costs an retailer $365 to stock and that sells for $690; the store wants to mark down the refrigerator 30 percent.
Curved
Beds and dressers to hotel managers
Research service
24 percent
13. The owner of Furry Friends pet store holds weekly informal meetings to keep employees aware of new products in the store. How are the pet shop employees getting product information?
Discount pricing
Formal training
Diversion-in-transit
Employee relations
14. A tape recorder that cost Plugged In electronics store $18 and that originally sold for $42 is marked down 25 percent. What is the maintained markup in dollars for the recorder?
$50.04
$13.50
Greeting approach
Offering related merchandise
15. In which step of the sale should you learn what the retail customer is looking for in a good or service?
Realistic
Determining needs
Newspapers circulation is documented and verifiable
Research service
16. The sales close that should be used infrequently because it can be viewed by the customer as a pressure tactic is the...
Cross-examined
During the preapproach
Top Management
Standing room only close
17. A customer in a computer store tells the salesperson - 'I cant buy this software program. I dont understand the directions.' The salesperson's reply is - 'Let's read over the directions together. What is the first direction you find confusing?' What
Coins in front - bills in back - $2 bills places under $1 bills
Water
Buying allowance
Question
18. What is the contract term 3/10 net 30 extra 60 an example of?
The salesperson's prior relationship with the customer
Determining needs
Discount pricing
Illustration sight lines lead the reader to the copy
19. Frank owns a gardening service. Every few months - he leaves flyers detailing his services on the doorsteps of houses in local neighborhoods. What method is Frank using to find new customers?
Psychological pricing
The customers
Cold canvassing
Sales promotion
20. As the chief financial officer of NewVillage Bookstores - Incorporated - Buffy monitors the company's financial status. She also meets with other company officers to decide the direction the company will take to meet customer needs and increase profi
Trucking
The accuracy of the mailing list
Limited
Top Management
21. River Tam owns and operate River Tam's Textiles Which manufactures fabric used by furniture makers for covering sofas and chairs. River Tam's business is too small to afford its own sales force. What is the distribution channel that River Tam would m
Manufacturer hires agent who represents him or her in selling to industrial user
Determine what percentage of the retail price is equal to cost
Trucking
Diversion-in-transit
22. During what stage of selling should you educate a customer about the special care or special instructions an item requires?
Departure
Determine what percentage of the retail price is equal to cost
Promotional
Now - free - new
23. The owner of Furry Friends pet store holds weekly informal meetings to keep employees aware of new products in the store. How are the pet shop employees getting product information?
Related merchandise dislpay
It always identifies the name of the business of individual that paid for it
Three
Formal training
24. A salesperson says to a customer - 'I've has many customers express the same concern you've just stated.' What step of the basic strategy for handling objections does the preceding comment exemplify?
Acknowledge
Diversion-in-transit
Need
The customers
25. What is the transportation system with the best safety record?
Pipeline
The customers
Newspapers circulation is documented and verifiable
Trucking
26. Something's Cooking sells a variety of cooking and serving utensils. Each November the promotion staff creates an elaborate display of all he utensils and cooking pans a cook could possibly need to cook a big Thanksgiving meal. What type of display w
By placing the money on the cash drawer ledge
Related merchandise dislpay
Psychological pricing
Newspaper
27. How should a salesperson greet a customer in Japan?
Determine what percentage of the retail price is equal to cost
Buying allowance
To transact purchase orders between businesses
Shake hands firmly and bow
28. Sometimes a home owner who wishes to sell his or her house will but a home warranty. This means that the buyer of the house will not have to pay for particular house repairs that become necessary during the first year after the house is sold. In this
Offering related merchandise
Extended product feature
Top Management
Psychological pricing
29. Ordering staple goods from a familiar vendor is what type of purchasing situation?
Greeting approach
Straight-rebury
Determine what percentage of the retail price is equal to cost
Planned sales
30. What is the transportation system with the best safety record?
Greeting approach
Pipeline
Stop showing additional merchandise
Cost and expense analysis
31. Jayne works in the mens clothing department of a large department store. Yesterday - he noticed a customer inspecting an elegant suit. Approaching the customer - Jayne said - 'Good morning - Mr. Phelps. May I put that suit in a dressing room for you?
Greeting approach
Directory
Water
Stock shortage
32. A print ad includes a photo of a woman dressed in pre-Revolutionary War attire and cooking over an open-air fire. The woman is clearly an employee of Williamsburg - the Virginia town in which daily life in 18th century America is re-enacted. The ad's
2
Stock shortage
Familiar saying with a twist
Sales promotion
33. On what figure are all other sales projection figures in a merchandise plan based?
Planned sales
The width of the store's aisles
Departure
Greeting approach
34. Frank owns a gardening service. Every few months - he leaves flyers detailing his services on the doorsteps of houses in local neighborhoods. What method is Frank using to find new customers?
Three
Incentives
Cold canvassing
To transact purchase orders between businesses
35. The business often has the least control over which type of promotion?
Ignore the interruption
Acknowledge
The accuracy of the mailing list
Publicity
36. Materials requirement planning is part of what overall business activity?
24 percent
Offering related merchandise
Production planning
$50.04
37. When used in headlines - what words attract most readers' attention?
Now - free - new
Production planning
The salesperson's prior relationship with the customer
Integrated
38. In what product lifecycle state is a product in when a product in when a product's marketers are looking for new market segments?
Maturity
Loyalty
Sales revenue
Stock shortage
39. During a presentation - What is the maximum number of items a salesperson should show a customer at one time?
Trucking
Question
Standing room only close
Three
40. What is loss-leader pricing a part of?
Psychological pricing
Planned sales
The customers
Indirect
41. In what product lifecycle state is a product in when a product in when a product's marketers are looking for new market segments?
Maturity
$13.50
Sales revenue
Air
42. Dana needed to stock up on office supplies. She bought three packages of multi-colored file folders at $4.25 per package - six boses of felt-tip markers at $3.68 per box - and two staplers at $6.19 apiece. Assuming a tax rate of 6 percent - What was
Diversion-in-transit
Stop showing additional merchandise
$50.04
The home scanner industry
43. The Baker and Roberti 29 Flavors ice cream company sells its ice cream and frozen yogurt only in its company-owned retail stores. What is this particular kind of distribution called?
Familiar saying with a twist
Integrated
Beds and dressers to hotel managers
Sherman Antitrust Act
44. A stationary and gift store has a sale on July 5th of all small American flags and of red - white - and blue paper goods. Customers are given 50 percent off the price of the goods. What is this an example of?
Seasonal discount
Newspaper
Maturity
The customers
45. What type of transportation accounts for the smallest percentage of total ton-miles of freight shipped?
2
Air
Planned sales
Pipeline
46. When used in headlines - what words attract most readers' attention?
Now - free - new
$790.50
Consumers will buy only a limited amount of a product no matter how low its price
Cost and expense analysis
47. A tape recorder that cost Plugged In electronics store $18 and that originally sold for $42 is marked down 25 percent. What is the maintained markup in dollars for the recorder?
Stop showing additional merchandise
Beds and dressers to hotel managers
Acknowledge
$13.50
48. Faro illustrated children's books for a large publishing house. Her illustrations were original and charming - but very different from the types of drawings the company preferred. Eventually - Faro left the company for a job with another publishing f
Promotional
Consumers will buy only a limited amount of a product no matter how low its price
Creativity
The accuracy of the mailing list
49. A print ad includes a photo of a woman dressed in pre-Revolutionary War attire and cooking over an open-air fire. The woman is clearly an employee of Williamsburg - the Virginia town in which daily life in 18th century America is re-enacted. The ad's
Publicity
By placing the money on the cash drawer ledge
Curved
Familiar saying with a twist
50. The Frisinas take a vacation every spring. Working with a travel agent to gather info. about possible destinations - they have planned and taken trips to resort locations throughout the U.S. What type 0f decision making will the Frisinas use to selec
Limited
Coins in front - bills in back - $2 bills places under $1 bills
Indirect
Beds and dressers to hotel managers