Test your basic knowledge |

Marketing Skills Exam

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What industry was adversely affected by price wars?






2. What type of transportation accounts for the smallest percentage of total ton-miles of freight shipped?






3. When are the customers' needs usually determined in a business-to-business sales situation?






4. Anna sells upscale casual wear at Northeastern Adventures. Just before she writes up a customer's order - Anna shows the customer the store's newest merchandise - particularly those items that coordinate with the customer's purchases. What method is






5. What is the least expensive means of product transportation?






6. A company's commitment to maintaining a good health and benefits package for its workers will directly affect its






7. What do many store use to mark the price on a dress or suit?






8. In which situation is using the latest jargon acceptable?






9. lettuce farmer in California sends a carload of produce east to Ohio on Monday night. On Tuesday morning - the farmer finds a buyer for the lettuce in Albuquerque - New Mexico. What railroad service can be use to arrange for the lettuce to go to New






10. How should a salesperson greet a customer in Japan?






11. In which type of print medium is an advertisement's life the shortest?






12. What is the name f a legal contract between a buyer and a supplier that lists the characteristics - price - and shipping instructions of the items the supplier will provide?






13. Something's Cooking sells a variety of cooking and serving utensils. Each November the promotion staff creates an elaborate display of all he utensils and cooking pans a cook could possibly need to cook a big Thanksgiving meal. What type of display w






14. What is the first step in the procedure for determining an item's retail price when we know the item's cost and the customary markup on retail?






15. River Tam owns and operate River Tam's Textiles Which manufactures fabric used by furniture makers for covering sofas and chairs. River Tam's business is too small to afford its own sales force. What is the distribution channel that River Tam would m






16. According to Marketing Essentials - how does a customer feel when you ask several questions in a row?






17. On what figure are all other sales projection figures in a merchandise plan based?






18. A stationary and gift store has a sale on July 5th of all small American flags and of red - white - and blue paper goods. Customers are given 50 percent off the price of the goods. What is this an example of?






19. Dana needed to stock up on office supplies. She bought three packages of multi-colored file folders at $4.25 per package - six boses of felt-tip markers at $3.68 per box - and two staplers at $6.19 apiece. Assuming a tax rate of 6 percent - What was






20. What is a special price discount that is given as an incentive to wholesalers and retailers?






21. What is the least expensive means of product transportation?






22. What is the source of direction for the company in horizontally organized companies






23. In which step of the sale should you learn what the retail customer is looking for in a good or service?






24. Who are those who assign work duties and supervise employees?






25. During what stage of selling should you educate a customer about the special care or special instructions an item requires?






26. Pet World wants to reduce its planned reductions by 7 percent from last year's figure of $850. Therefore - what would be Pet World's planned reduction amount for this year?






27. Which printed media is found in 98 percent of American homes?






28. A music store's display of compact discs by a popular country-western singer was unsuccessful. Huge posters of the singer completely overshadowed the CDs. Once the display was removed - sales of the CDs improved. What is the artistic element that mos






29. Claire check merchandise shipments for a large electronics store. Recently - a shipment containing a variety of computer monitors and disk drivers arrived at the store later than expected and without an invoice. The salespeople needed the merchandise






30. According to the text - What is one of the most important consideration in direct mail advertising?






31. Businesses that advertise in newspapers can target their ads to people wit particular interests or to those living in a particular region. Why can businesses do this targeting?






32. Employee morale is very low at the I Was Frames art supplies company. Employees are unhappy because vacant management positions are always filled by people from outside the company. Turnover at the production and supervisory levels is high. What do e






33. Score Sporting Goods store always has a display with mannequins engaged in season-appropriate sports. The store uses many props to make customers feel as if they could almost join the fun going on in the displays. How would you describe the settings






34. What is the purpose of an illustration in an ad?






35. In an advertising agency - some people study demographic data in order to determine the type of message that will appeal to a particular market segment. In what department do such agency employees usually work?






36. Claire check merchandise shipments for a large electronics store. Recently - a shipment containing a variety of computer monitors and disk drivers arrived at the store later than expected and without an invoice. The salespeople needed the merchandise






37. The owner of Furry Friends pet store holds weekly informal meetings to keep employees aware of new products in the store. How are the pet shop employees getting product information?






38. During a presentation - What is the maximum number of items a salesperson should show a customer at one time?






39. What is the difference between recorded sales and inventory based on a physical count?






40. How does most price planning begin?






41. What is the source of direction for the company in horizontally organized companies






42. The Baker and Roberti 29 Flavors ice cream company sells its ice cream and frozen yogurt only in its company-owned retail stores. What is this particular kind of distribution called?






43. During what stage of selling should you educate a customer about the special care or special instructions an item requires?






44. What should you do when a customer interrupts you with a question while you are making change?






45. What is the checking method that is susceptible to errors if receivers do not physically count the total number of items in shipment?






46. As Inara opened a new box of tissue - she noticed a card inside listing prizes she could win if she wrote her name and address on a pice of paper and mailed it to the tissue manufacturer - who would pull 10000 names of winners out of an enormous coll






47. What is loss-leader pricing a part of?






48. A mortgage broker arranges for a lending institution (such as a bank or savings and loan association) to provide a mortgage for a consumer of business. In this case - What is the channel for distribution of services?






49. A tape recorder that cost Plugged In electronics store $18 and that originally sold for $42 is marked down 25 percent. What is the maintained markup in dollars for the recorder?






50. The Natural Place is a gift store selling items that focus on the environment and ecological concerns. Chris coordinates all of the physical elements in The Natural Place so that the store projects the right image to its customers. What is Chris dire