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Marketing Skills Exam

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Frank owns a gardening service. Every few months - he leaves flyers detailing his services on the doorsteps of houses in local neighborhoods. What method is Frank using to find new customers?






2. What should the salesperson do when a customer is having difficulty making a buying decision?






3. A visual merchandising specialist is creating a display for a new walking shoe. The shoe store owner wants to emphasize the comfort and freedom of movement the shoes give the wearer. To created this effect - the visual merchandising specialist should






4. What is the contract term 3/10 net 30 extra 60 an example of?






5. A company's commitment to maintaining a good health and benefits package for its workers will directly affect its






6. A tape recorder that cost Plugged In electronics store $18 and that originally sold for $42 is marked down 25 percent. What is the maintained markup in dollars for the recorder?






7. Faro illustrated children's books for a large publishing house. Her illustrations were original and charming - but very different from the types of drawings the company preferred. Eventually - Faro left the company for a job with another publishing f






8. What is the transportation system with the best safety record?






9. On what figure are all other sales projection figures in a merchandise plan based?






10. What type of transportation is convenient and helps reduce both packaging and inventory costs?






11. Faro illustrated children's books for a large publishing house. Her illustrations were original and charming - but very different from the types of drawings the company preferred. Eventually - Faro left the company for a job with another publishing f






12. How should a salesperson greet a customer in Japan?






13. A music store's display of compact discs by a popular country-western singer was unsuccessful. Huge posters of the singer completely overshadowed the CDs. Once the display was removed - sales of the CDs improved. What is the artistic element that mos






14. In which step of the sale should you learn what the retail customer is looking for in a good or service?






15. A salesperson says to a customer - 'I've has many customers express the same concern you've just stated.' What step of the basic strategy for handling objections does the preceding comment exemplify?






16. In ads - What are line of force?






17. lettuce farmer in California sends a carload of produce east to Ohio on Monday night. On Tuesday morning - the farmer finds a buyer for the lettuce in Albuquerque - New Mexico. What railroad service can be use to arrange for the lettuce to go to New






18. As Inara opened a new box of tissue - she noticed a card inside listing prizes she could win if she wrote her name and address on a pice of paper and mailed it to the tissue manufacturer - who would pull 10000 names of winners out of an enormous coll






19. What is the contract term 3/10 net 30 extra 60 an example of?






20. What is the transportation system with the best safety record?






21. What is the easiest and most effective method of suggestion selling?






22. The sales close that should be used infrequently because it can be viewed by the customer as a pressure tactic is the...






23. 'My spouse and I would love to take this trip to Hawaii that you've described - but we have to repaint our house and we really should replace out refrigerator.' What us such an objection based on?






24. During a presentation - What is the maximum number of items a salesperson should show a customer at one time?






25. During a presentation - What is the maximum number of items a salesperson should show a customer at one time?






26. The business often has the least control over which type of promotion?






27. A company's commitment to maintaining a good health and benefits package for its workers will directly affect its






28. Anna sells upscale casual wear at Northeastern Adventures. Just before she writes up a customer's order - Anna shows the customer the store's newest merchandise - particularly those items that coordinate with the customer's purchases. What method is






29. What is the purpose of an illustration in an ad?






30. As Inara opened a new box of tissue - she noticed a card inside listing prizes she could win if she wrote her name and address on a pice of paper and mailed it to the tissue manufacturer - who would pull 10000 names of winners out of an enormous coll






31. What is a typical cash register arrangement?






32. What is the name f a legal contract between a buyer and a supplier that lists the characteristics - price - and shipping instructions of the items the supplier will provide?






33. In which type of print medium is an advertisement's life the shortest?






34. What is the difference between recorded sales and inventory based on a physical count?






35. What should you do when a customer interrupts you with a question while you are making change?






36. When used in headlines - what words attract most readers' attention?






37. The owner of Furry Friends pet store holds weekly informal meetings to keep employees aware of new products in the store. How are the pet shop employees getting product information?






38. The Frisinas take a vacation every spring. Working with a travel agent to gather info. about possible destinations - they have planned and taken trips to resort locations throughout the U.S. What type 0f decision making will the Frisinas use to selec






39. What is the most likely distribution channel for manufacturer of laundry products - candy - and flowers desined for consumers use?






40. A print ad includes a photo of a woman dressed in pre-Revolutionary War attire and cooking over an open-air fire. The woman is clearly an employee of Williamsburg - the Virginia town in which daily life in 18th century America is re-enacted. The ad's






41. The business often has the least control over which type of promotion?






42. What is the law which prohibits companies from engaging in price fixing?






43. What is the difference between recorded sales and inventory based on a physical count?






44. What is the easiest and most effective method of suggestion selling?






45. What type of transportation accounts for the smallest percentage of total ton-miles of freight shipped?






46. What is a special price discount that is given as an incentive to wholesalers and retailers?






47. In business-to-business selling - What is the key factor in determining the kinds of preapproach activities a salesperson should do?

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48. According to the text - What is one of the most important consideration in direct mail advertising?






49. Dana needed to stock up on office supplies. She bought three packages of multi-colored file folders at $4.25 per package - six boses of felt-tip markers at $3.68 per box - and two staplers at $6.19 apiece. Assuming a tax rate of 6 percent - What was






50. What do many store use to mark the price on a dress or suit?







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