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Test your basic knowledge |
Marketing Skills Exam
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Arabesque Danceware store had $67 -500 in sales during January and its BOM stock inventory was $135000. What was its stock-to-sales ratio?
Supervisors
Offering related merchandise
2
Three
2. A salesperson says to a customer - 'I've has many customers express the same concern you've just stated.' What step of the basic strategy for handling objections does the preceding comment exemplify?
$58.83
24 percent
Acknowledge
$13.50
3. Materials requirement planning is part of what overall business activity?
Need
Proportion
Production planning
Rack jobber
4. Pet World wants to reduce its planned reductions by 7 percent from last year's figure of $850. Therefore - what would be Pet World's planned reduction amount for this year?
Limited
Acknowledge
Formal training
$790.50
5. According to the text - What is one of the most important consideration in direct mail advertising?
The accuracy of the mailing list
Sales promotion
Newspaper
Stock shortage
6. What should the salesperson do when a customer is having difficulty making a buying decision?
Stop showing additional merchandise
Formal training
Directory
Employee relations
7. As Inara opened a new box of tissue - she noticed a card inside listing prizes she could win if she wrote her name and address on a pice of paper and mailed it to the tissue manufacturer - who would pull 10000 names of winners out of an enormous coll
Formal training
During the preapproach
Acknowledge
Incentives
8. The Natural Place is a gift store selling items that focus on the environment and ecological concerns. Chris coordinates all of the physical elements in The Natural Place so that the store projects the right image to its customers. What is Chris dire
Extended product feature
Illustration sight lines lead the reader to the copy
Greeting approach
Sales promotion
9. As Inara opened a new box of tissue - she noticed a card inside listing prizes she could win if she wrote her name and address on a pice of paper and mailed it to the tissue manufacturer - who would pull 10000 names of winners out of an enormous coll
Newspapers circulation is documented and verifiable
Stock shortage
Incentives
Stock shortage
10. A mortgage broker arranges for a lending institution (such as a bank or savings and loan association) to provide a mortgage for a consumer of business. In this case - What is the channel for distribution of services?
2
Direct check
Indirect
Promotional
11. What is the law which prohibits companies from engaging in price fixing?
Incentives
Sherman Antitrust Act
$58.83
Three
12. What should you do when a customer interrupts you with a question while you are making change?
Newspapers circulation is documented and verifiable
Ignore the interruption
Newspaper
Greeting approach
13. A mortgage broker arranges for a lending institution (such as a bank or savings and loan association) to provide a mortgage for a consumer of business. In this case - What is the channel for distribution of services?
Indirect
Encourage the customer to make a purchase
Promotional
$3 -548.16
14. In which step of the sale should you learn what the retail customer is looking for in a good or service?
Limited
It always identifies the name of the business of individual that paid for it
Determining needs
Creativity
15. Jayne works in the mens clothing department of a large department store. Yesterday - he noticed a customer inspecting an elegant suit. Approaching the customer - Jayne said - 'Good morning - Mr. Phelps. May I put that suit in a dressing room for you?
Sales promotion
During the preapproach
Sales promotion
Greeting approach
16. A print ad includes a photo of a woman dressed in pre-Revolutionary War attire and cooking over an open-air fire. The woman is clearly an employee of Williamsburg - the Virginia town in which daily life in 18th century America is re-enacted. The ad's
Familiar saying with a twist
Supervisors
Purchase order
Top Management
17. Which printed media is found in 98 percent of American homes?
Formal training
Directory
Diversion-in-transit
The customers
18. In business-to-business selling - What is the key factor in determining the kinds of preapproach activities a salesperson should do?
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19. A stationary and gift store has a sale on July 5th of all small American flags and of red - white - and blue paper goods. Customers are given 50 percent off the price of the goods. What is this an example of?
Formal training
Seasonal discount
Newspapers circulation is documented and verifiable
Maturity
20. What is the transportation system with the best safety record?
Loyalty
Research service
Pipeline
Departure
21. What is the source of direction for the company in horizontally organized companies
The customers
Stock shortage
Water
Formal training
22. The Frisinas take a vacation every spring. Working with a travel agent to gather info. about possible destinations - they have planned and taken trips to resort locations throughout the U.S. What type 0f decision making will the Frisinas use to selec
Newspapers circulation is documented and verifiable
24 percent
Limited
Formal training
23. On what figure are all other sales projection figures in a merchandise plan based?
Straight-rebury
Planned sales
Curved
Manufacturer to wholesaler to retailer to consumer
24. A salesperson says to a customer - 'I've has many customers express the same concern you've just stated.' What step of the basic strategy for handling objections does the preceding comment exemplify?
Newspapers circulation is documented and verifiable
Production planning
Ignore the interruption
Acknowledge
25. What type of transportation accounts for the smallest percentage of total ton-miles of freight shipped?
Trucking
Standing room only close
Publicity
Air
26. What does the law of diminishing marginal utility state?
It always identifies the name of the business of individual that paid for it
Consumers will buy only a limited amount of a product no matter how low its price
Offering related merchandise
The home scanner industry
27. What does the law of diminishing marginal utility state?
Discount pricing
Offering related merchandise
Rack jobber
Consumers will buy only a limited amount of a product no matter how low its price
28. Which printed media is found in 98 percent of American homes?
Cross-examined
Now - free - new
To transact purchase orders between businesses
Directory
29. Frank owns a gardening service. Every few months - he leaves flyers detailing his services on the doorsteps of houses in local neighborhoods. What method is Frank using to find new customers?
Sherman Antitrust Act
Cold canvassing
Promotional
Familiar saying with a twist
30. What is the purpose of an illustration in an ad?
Blind check method
Encourage the customer to make a purchase
Acknowledge
Realistic
31. The business often has the least control over which type of promotion?
UPC code
Publicity
Cold canvassing
Promotional
32. Claire check merchandise shipments for a large electronics store. Recently - a shipment containing a variety of computer monitors and disk drivers arrived at the store later than expected and without an invoice. The salespeople needed the merchandise
Sales revenue
Blind check method
Proportion
Greeting approach
33. Employee morale is very low at the I Was Frames art supplies company. Employees are unhappy because vacant management positions are always filled by people from outside the company. Turnover at the production and supervisory levels is high. What do e
$3 -548.16
Water
Proportion
Loyalty
34. The sales close that should be used infrequently because it can be viewed by the customer as a pressure tactic is the...
Standing room only close
Creativity
Three
Integrated
35. Anna sells upscale casual wear at Northeastern Adventures. Just before she writes up a customer's order - Anna shows the customer the store's newest merchandise - particularly those items that coordinate with the customer's purchases. What method is
The salesperson's prior relationship with the customer
Offering related merchandise
Buying allowance
Sales revenue
36. A visual merchandising specialist is creating a display for a new walking shoe. The shoe store owner wants to emphasize the comfort and freedom of movement the shoes give the wearer. To created this effect - the visual merchandising specialist should
$50.04
$58.83
Newspaper
Curved
37. 'My spouse and I would love to take this trip to Hawaii that you've described - but we have to repaint our house and we really should replace out refrigerator.' What us such an objection based on?
Need
Sherman Antitrust Act
Shake hands firmly and bow
Trucking
38. What is electronic data interchange used for?
To transact purchase orders between businesses
Rack jobber
Sales promotion
Consumers will buy only a limited amount of a product no matter how low its price
39. How can you - as a salesperson - best avoid disagreements with a customer about the amount of money the customer gave you as payment?
By placing the money on the cash drawer ledge
$3 -548.16
Blind check method
Indirect
40. When are the customers' needs usually determined in a business-to-business sales situation?
Psychological pricing
Acknowledge
During the preapproach
Seasonal discount
41. What is loss-leader pricing a part of?
It always identifies the name of the business of individual that paid for it
Planned sales
Extended product feature
Psychological pricing
42. What is the most temporary of the psychological pricing techniques?
Need
Limited
Promotional
Creativity
43. What is the least expensive means of product transportation?
Water
$13.50
By placing the money on the cash drawer ledge
Sales revenue
44. What do many store use to mark the price on a dress or suit?
Blind check method
UPC code
2
Need
45. As the chief financial officer of NewVillage Bookstores - Incorporated - Buffy monitors the company's financial status. She also meets with other company officers to decide the direction the company will take to meet customer needs and increase profi
Now - free - new
Top Management
Planned sales
Standing room only close
46. How does most price planning begin?
Rack jobber
Planned sales
Maturity
Cost and expense analysis
47. When used in headlines - what words attract most readers' attention?
Discount pricing
Rack jobber
Sales promotion
Now - free - new
48. According to Marketing Essentials - how does a customer feel when you ask several questions in a row?
Now - free - new
Blind check method
Cross-examined
$3 -548.16
49. During a presentation - What is the maximum number of items a salesperson should show a customer at one time?
Three
Maturity
$50.04
Pipeline
50. In what product lifecycle state is a product in when a product in when a product's marketers are looking for new market segments?
Offering related merchandise
Maturity
Cost and expense analysis
Straight-rebury