Test your basic knowledge |

Marketing Skills Exam

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The sales close that should be used infrequently because it can be viewed by the customer as a pressure tactic is the...






2. In which situation is using the latest jargon acceptable?






3. A music store's display of compact discs by a popular country-western singer was unsuccessful. Huge posters of the singer completely overshadowed the CDs. Once the display was removed - sales of the CDs improved. What is the artistic element that mos






4. What is the transportation system with the best safety record?






5. The Frisinas take a vacation every spring. Working with a travel agent to gather info. about possible destinations - they have planned and taken trips to resort locations throughout the U.S. What type 0f decision making will the Frisinas use to selec






6. Employee morale is very low at the I Was Frames art supplies company. Employees are unhappy because vacant management positions are always filled by people from outside the company. Turnover at the production and supervisory levels is high. What do e






7. What is the most likely distribution channel for manufacturer of laundry products - candy - and flowers desined for consumers use?






8. What industry was adversely affected by price wars?






9. A company's commitment to maintaining a good health and benefits package for its workers will directly affect its






10. When used in headlines - what words attract most readers' attention?






11. What type of transportation is convenient and helps reduce both packaging and inventory costs?






12. What should the salesperson do when a customer is having difficulty making a buying decision?






13. The Baker and Roberti 29 Flavors ice cream company sells its ice cream and frozen yogurt only in its company-owned retail stores. What is this particular kind of distribution called?






14. As the chief financial officer of NewVillage Bookstores - Incorporated - Buffy monitors the company's financial status. She also meets with other company officers to decide the direction the company will take to meet customer needs and increase profi






15. lettuce farmer in California sends a carload of produce east to Ohio on Monday night. On Tuesday morning - the farmer finds a buyer for the lettuce in Albuquerque - New Mexico. What railroad service can be use to arrange for the lettuce to go to New






16. Price x Quantity Sold = what?






17. How should a salesperson greet a customer in Japan?






18. In ads - What are line of force?






19. During a presentation - What is the maximum number of items a salesperson should show a customer at one time?






20. What does the law of diminishing marginal utility state?






21. In an advertising agency - some people study demographic data in order to determine the type of message that will appeal to a particular market segment. In what department do such agency employees usually work?






22. Faro illustrated children's books for a large publishing house. Her illustrations were original and charming - but very different from the types of drawings the company preferred. Eventually - Faro left the company for a job with another publishing f






23. Employee morale is very low at the I Was Frames art supplies company. Employees are unhappy because vacant management positions are always filled by people from outside the company. Turnover at the production and supervisory levels is high. What do e






24. Score Sporting Goods store always has a display with mannequins engaged in season-appropriate sports. The store uses many props to make customers feel as if they could almost join the fun going on in the displays. How would you describe the settings






25. What do many store use to mark the price on a dress or suit?






26. Price x Quantity Sold = what?






27. In which type of print medium is an advertisement's life the shortest?






28. In an advertising agency - some people study demographic data in order to determine the type of message that will appeal to a particular market segment. In what department do such agency employees usually work?






29. In what product lifecycle state is a product in when a product in when a product's marketers are looking for new market segments?






30. Which printed media is found in 98 percent of American homes?






31. A print ad includes a photo of a woman dressed in pre-Revolutionary War attire and cooking over an open-air fire. The woman is clearly an employee of Williamsburg - the Virginia town in which daily life in 18th century America is re-enacted. The ad's






32. In which step of the sale should you learn what the retail customer is looking for in a good or service?






33. A tape recorder that cost Plugged In electronics store $18 and that originally sold for $42 is marked down 25 percent. What is the maintained markup in dollars for the recorder?






34. What is the least expensive means of product transportation?






35. During a presentation - What is the maximum number of items a salesperson should show a customer at one time?






36. River Tam owns and operate River Tam's Textiles Which manufactures fabric used by furniture makers for covering sofas and chairs. River Tam's business is too small to afford its own sales force. What is the distribution channel that River Tam would m






37. What is the difference between recorded sales and inventory based on a physical count?






38. Determine the maintained markup percentage for a refrigerator that costs an retailer $365 to stock and that sells for $690; the store wants to mark down the refrigerator 30 percent.






39. What does the law of diminishing marginal utility state?






40. According to the text - What is one of the most important consideration in direct mail advertising?






41. A customer in a computer store tells the salesperson - 'I cant buy this software program. I dont understand the directions.' The salesperson's reply is - 'Let's read over the directions together. What is the first direction you find confusing?' What






42. What is loss-leader pricing a part of?






43. What is the purpose of an illustration in an ad?






44. What is the most temporary of the psychological pricing techniques?






45. Who are those who assign work duties and supervise employees?






46. Materials requirement planning is part of what overall business activity?






47. A tape recorder that cost Plugged In electronics store $18 and that originally sold for $42 is marked down 25 percent. What is the maintained markup in dollars for the recorder?






48. Sometimes a home owner who wishes to sell his or her house will but a home warranty. This means that the buyer of the house will not have to pay for particular house repairs that become necessary during the first year after the house is sold. In this






49. A visual merchandising specialist is creating a display for a new walking shoe. The shoe store owner wants to emphasize the comfort and freedom of movement the shoes give the wearer. To created this effect - the visual merchandising specialist should






50. A company's commitment to maintaining a good health and benefits package for its workers will directly affect its