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Test your basic knowledge |
Marketing Skills Exam
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What is the one visual merchandising element that influences customer behavior more directly than any other?
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2. What is the easiest and most effective method of suggestion selling?
Proportion
Offering related merchandise
Stop showing additional merchandise
Newspapers circulation is documented and verifiable
3. What is the difference between recorded sales and inventory based on a physical count?
Stock shortage
The salesperson's prior relationship with the customer
The width of the store's aisles
Determining needs
4. What is the checking method that is susceptible to errors if receivers do not physically count the total number of items in shipment?
Discount pricing
Direct check
Promotional
UPC code
5. Ordering staple goods from a familiar vendor is what type of purchasing situation?
Straight-rebury
Greeting approach
Need
Psychological pricing
6. Frank owns a gardening service. Every few months - he leaves flyers detailing his services on the doorsteps of houses in local neighborhoods. What method is Frank using to find new customers?
24 percent
Cold canvassing
Ignore the interruption
Direct check
7. A salesperson says to a customer - 'I've has many customers express the same concern you've just stated.' What step of the basic strategy for handling objections does the preceding comment exemplify?
Acknowledge
Blind check method
Manufacturer to wholesaler to retailer to consumer
Top Management
8. A print ad includes a photo of a woman dressed in pre-Revolutionary War attire and cooking over an open-air fire. The woman is clearly an employee of Williamsburg - the Virginia town in which daily life in 18th century America is re-enacted. The ad's
Rack jobber
Determining needs
Familiar saying with a twist
Coins in front - bills in back - $2 bills places under $1 bills
9. In business-to-business selling - What is the key factor in determining the kinds of preapproach activities a salesperson should do?
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10. Businesses that advertise in newspapers can target their ads to people wit particular interests or to those living in a particular region. Why can businesses do this targeting?
Newspapers circulation is documented and verifiable
Sherman Antitrust Act
The salesperson's prior relationship with the customer
Cross-examined
11. The Baker and Roberti 29 Flavors ice cream company sells its ice cream and frozen yogurt only in its company-owned retail stores. What is this particular kind of distribution called?
Air
Integrated
Water
Trucking
12. Determine the maintained markup percentage for a refrigerator that costs an retailer $365 to stock and that sells for $690; the store wants to mark down the refrigerator 30 percent.
Beds and dressers to hotel managers
2
24 percent
Planned sales
13. lettuce farmer in California sends a carload of produce east to Ohio on Monday night. On Tuesday morning - the farmer finds a buyer for the lettuce in Albuquerque - New Mexico. What railroad service can be use to arrange for the lettuce to go to New
Diversion-in-transit
Formal training
Straight-rebury
Coins in front - bills in back - $2 bills places under $1 bills
14. What is the purpose of an illustration in an ad?
Pipeline
Direct check
Pipeline
Encourage the customer to make a purchase
15. Petite Boutique buys its blouses from Too Sweet blouse manufacturers. Too Sweet offers a 12 percent discounts on orders of $3000 or more. Petite Boutique ordered $4 -200 worth of merchandise and insistred on terms of 4/10 net 30. If the store takes a
Pipeline
$3 -548.16
Promotional
Formal training
16. During what stage of selling should you educate a customer about the special care or special instructions an item requires?
Departure
Sales promotion
Rack jobber
Creativity
17. What is the one visual merchandising element that influences customer behavior more directly than any other?
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18. Arabesque Danceware store had $67 -500 in sales during January and its BOM stock inventory was $135000. What was its stock-to-sales ratio?
Loyalty
Maturity
2
$790.50
19. Businesses that advertise in newspapers can target their ads to people wit particular interests or to those living in a particular region. Why can businesses do this targeting?
Cost and expense analysis
Newspapers circulation is documented and verifiable
Diversion-in-transit
Greeting approach
20. Jayne works in the mens clothing department of a large department store. Yesterday - he noticed a customer inspecting an elegant suit. Approaching the customer - Jayne said - 'Good morning - Mr. Phelps. May I put that suit in a dressing room for you?
Newspapers circulation is documented and verifiable
Greeting approach
Consumers will buy only a limited amount of a product no matter how low its price
Illustration sight lines lead the reader to the copy
21. What do many store use to mark the price on a dress or suit?
Stop showing additional merchandise
Sales revenue
UPC code
The width of the store's aisles
22. What is the name f a legal contract between a buyer and a supplier that lists the characteristics - price - and shipping instructions of the items the supplier will provide?
Question
Sherman Antitrust Act
Purchase order
$3 -548.16
23. A customer in a computer store tells the salesperson - 'I cant buy this software program. I dont understand the directions.' The salesperson's reply is - 'Let's read over the directions together. What is the first direction you find confusing?' What
Question
Need
Publicity
Creativity
24. In which step of the sale should you learn what the retail customer is looking for in a good or service?
Greeting approach
Diversion-in-transit
Extended product feature
Determining needs
25. Pet World wants to reduce its planned reductions by 7 percent from last year's figure of $850. Therefore - what would be Pet World's planned reduction amount for this year?
Departure
UPC code
Illustration sight lines lead the reader to the copy
$790.50
26. As the chief financial officer of NewVillage Bookstores - Incorporated - Buffy monitors the company's financial status. She also meets with other company officers to decide the direction the company will take to meet customer needs and increase profi
Greeting approach
Production planning
Top Management
$13.50
27. What type of transportation is convenient and helps reduce both packaging and inventory costs?
Trucking
Planned sales
Supervisors
Offering related merchandise
28. How does most price planning begin?
Water
Cost and expense analysis
Planned sales
Incentives
29. What is the first step in the procedure for determining an item's retail price when we know the item's cost and the customary markup on retail?
Shake hands firmly and bow
Cross-examined
Psychological pricing
Determine what percentage of the retail price is equal to cost
30. What is the purpose of an illustration in an ad?
Sales promotion
2
Familiar saying with a twist
Encourage the customer to make a purchase
31. According to the text - What is one of the most important consideration in direct mail advertising?
Loyalty
The accuracy of the mailing list
Research service
Newspapers circulation is documented and verifiable
32. A customer in a computer store tells the salesperson - 'I cant buy this software program. I dont understand the directions.' The salesperson's reply is - 'Let's read over the directions together. What is the first direction you find confusing?' What
Indirect
Question
24 percent
Offering related merchandise
33. What does the law of diminishing marginal utility state?
Limited
The width of the store's aisles
Formal training
Consumers will buy only a limited amount of a product no matter how low its price
34. What is the law which prohibits companies from engaging in price fixing?
Sherman Antitrust Act
Greeting approach
The accuracy of the mailing list
24 percent
35. What industry was adversely affected by price wars?
Promotional
Buying allowance
Newspaper
The home scanner industry
36. During a presentation - What is the maximum number of items a salesperson should show a customer at one time?
$50.04
The customers
Incentives
Three
37. Claire check merchandise shipments for a large electronics store. Recently - a shipment containing a variety of computer monitors and disk drivers arrived at the store later than expected and without an invoice. The salespeople needed the merchandise
Manufacturer hires agent who represents him or her in selling to industrial user
Directory
Manufacturer hires agent who represents him or her in selling to industrial user
Blind check method
38. Materials requirement planning is part of what overall business activity?
Stop showing additional merchandise
Production planning
Planned sales
It always identifies the name of the business of individual that paid for it
39. In which situation is using the latest jargon acceptable?
During the preapproach
Indirect
Beds and dressers to hotel managers
Promotional
40. The Baker and Roberti 29 Flavors ice cream company sells its ice cream and frozen yogurt only in its company-owned retail stores. What is this particular kind of distribution called?
Extended product feature
Need
Seasonal discount
Integrated
41. On what figure are all other sales projection figures in a merchandise plan based?
Acknowledge
Newspapers circulation is documented and verifiable
Planned sales
Production planning
42. What is the difference between recorded sales and inventory based on a physical count?
By placing the money on the cash drawer ledge
Stock shortage
Encourage the customer to make a purchase
$3 -548.16
43. What type of transportation accounts for the smallest percentage of total ton-miles of freight shipped?
Beds and dressers to hotel managers
Cross-examined
Air
Stock shortage
44. The sales close that should be used infrequently because it can be viewed by the customer as a pressure tactic is the...
Maturity
Need
Standing room only close
Limited
45. What is a typical cash register arrangement?
Coins in front - bills in back - $2 bills places under $1 bills
Acknowledge
Straight-rebury
Cross-examined
46. How should a salesperson greet a customer in Japan?
Direct check
It always identifies the name of the business of individual that paid for it
Shake hands firmly and bow
Newspapers circulation is documented and verifiable
47. How can you - as a salesperson - best avoid disagreements with a customer about the amount of money the customer gave you as payment?
Acknowledge
By placing the money on the cash drawer ledge
Shake hands firmly and bow
Directory
48. River Tam owns and operate River Tam's Textiles Which manufactures fabric used by furniture makers for covering sofas and chairs. River Tam's business is too small to afford its own sales force. What is the distribution channel that River Tam would m
Purchase order
Manufacturer hires agent who represents him or her in selling to industrial user
Discount pricing
Question
49. The business often has the least control over which type of promotion?
Shake hands firmly and bow
Publicity
Stock shortage
$13.50
50. When used in headlines - what words attract most readers' attention?
During the preapproach
Publicity
Three
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