Test your basic knowledge |

Marketing Skills Exam

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What is the one visual merchandising element that influences customer behavior more directly than any other?

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2. The Natural Place is a gift store selling items that focus on the environment and ecological concerns. Chris coordinates all of the physical elements in The Natural Place so that the store projects the right image to its customers. What is Chris dire






3. A salesperson says to a customer - 'I've has many customers express the same concern you've just stated.' What step of the basic strategy for handling objections does the preceding comment exemplify?






4. Brigette works for Rising Bakery Company. She manages the bakery's inventory at 25 supermarkets by refilling stock and maintaining the stores' Rising Bakery displays. What is Brigette?






5. A visual merchandising specialist is creating a display for a new walking shoe. The shoe store owner wants to emphasize the comfort and freedom of movement the shoes give the wearer. To created this effect - the visual merchandising specialist should






6. The Baker and Roberti 29 Flavors ice cream company sells its ice cream and frozen yogurt only in its company-owned retail stores. What is this particular kind of distribution called?






7. What is the most likely distribution channel for manufacturer of laundry products - candy - and flowers desined for consumers use?






8. Ordering staple goods from a familiar vendor is what type of purchasing situation?






9. What is the first step in the procedure for determining an item's retail price when we know the item's cost and the customary markup on retail?






10. Brigette works for Rising Bakery Company. She manages the bakery's inventory at 25 supermarkets by refilling stock and maintaining the stores' Rising Bakery displays. What is Brigette?






11. A mortgage broker arranges for a lending institution (such as a bank or savings and loan association) to provide a mortgage for a consumer of business. In this case - What is the channel for distribution of services?






12. In which type of print medium is an advertisement's life the shortest?






13. How should a salesperson greet a customer in Japan?






14. According to Marketing Essentials - how does a customer feel when you ask several questions in a row?






15. As the chief financial officer of NewVillage Bookstores - Incorporated - Buffy monitors the company's financial status. She also meets with other company officers to decide the direction the company will take to meet customer needs and increase profi






16. A music store's display of compact discs by a popular country-western singer was unsuccessful. Huge posters of the singer completely overshadowed the CDs. Once the display was removed - sales of the CDs improved. What is the artistic element that mos






17. What is the easiest and most effective method of suggestion selling?






18. What is the name f a legal contract between a buyer and a supplier that lists the characteristics - price - and shipping instructions of the items the supplier will provide?






19. What is a typical cash register arrangement?






20. When used in headlines - what words attract most readers' attention?






21. What do many store use to mark the price on a dress or suit?






22. What type of transportation accounts for the smallest percentage of total ton-miles of freight shipped?






23. What type of transportation is convenient and helps reduce both packaging and inventory costs?






24. During what stage of selling should you educate a customer about the special care or special instructions an item requires?






25. Ordering staple goods from a familiar vendor is what type of purchasing situation?






26. How does most price planning begin?






27. What is the law which prohibits companies from engaging in price fixing?






28. Price x Quantity Sold = what?






29. What type of transportation is convenient and helps reduce both packaging and inventory costs?






30. The sales close that should be used infrequently because it can be viewed by the customer as a pressure tactic is the...






31. Jayne works in the mens clothing department of a large department store. Yesterday - he noticed a customer inspecting an elegant suit. Approaching the customer - Jayne said - 'Good morning - Mr. Phelps. May I put that suit in a dressing room for you?






32. What is the easiest and most effective method of suggestion selling?






33. In an advertising agency - some people study demographic data in order to determine the type of message that will appeal to a particular market segment. In what department do such agency employees usually work?






34. In business-to-business selling - What is the key factor in determining the kinds of preapproach activities a salesperson should do?

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35. Anna sells upscale casual wear at Northeastern Adventures. Just before she writes up a customer's order - Anna shows the customer the store's newest merchandise - particularly those items that coordinate with the customer's purchases. What method is






36. In ads - What are line of force?






37. Jayne works in the mens clothing department of a large department store. Yesterday - he noticed a customer inspecting an elegant suit. Approaching the customer - Jayne said - 'Good morning - Mr. Phelps. May I put that suit in a dressing room for you?






38. What is a typical cash register arrangement?






39. A visual merchandising specialist is creating a display for a new walking shoe. The shoe store owner wants to emphasize the comfort and freedom of movement the shoes give the wearer. To created this effect - the visual merchandising specialist should






40. What should you do when a customer interrupts you with a question while you are making change?






41. A print ad includes a photo of a woman dressed in pre-Revolutionary War attire and cooking over an open-air fire. The woman is clearly an employee of Williamsburg - the Virginia town in which daily life in 18th century America is re-enacted. The ad's






42. lettuce farmer in California sends a carload of produce east to Ohio on Monday night. On Tuesday morning - the farmer finds a buyer for the lettuce in Albuquerque - New Mexico. What railroad service can be use to arrange for the lettuce to go to New






43. Frank owns a gardening service. Every few months - he leaves flyers detailing his services on the doorsteps of houses in local neighborhoods. What method is Frank using to find new customers?






44. lettuce farmer in California sends a carload of produce east to Ohio on Monday night. On Tuesday morning - the farmer finds a buyer for the lettuce in Albuquerque - New Mexico. What railroad service can be use to arrange for the lettuce to go to New






45. Score Sporting Goods store always has a display with mannequins engaged in season-appropriate sports. The store uses many props to make customers feel as if they could almost join the fun going on in the displays. How would you describe the settings






46. In what product lifecycle state is a product in when a product in when a product's marketers are looking for new market segments?






47. Who are those who assign work duties and supervise employees?






48. A company's commitment to maintaining a good health and benefits package for its workers will directly affect its






49. What is the checking method that is susceptible to errors if receivers do not physically count the total number of items in shipment?






50. What is a special price discount that is given as an incentive to wholesalers and retailers?