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Marketing Skills Exam

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What is one characteristic of advertising?






2. In which step of the sale should you learn what the retail customer is looking for in a good or service?






3. A music store's display of compact discs by a popular country-western singer was unsuccessful. Huge posters of the singer completely overshadowed the CDs. Once the display was removed - sales of the CDs improved. What is the artistic element that mos






4. What is the source of direction for the company in horizontally organized companies






5. Employee morale is very low at the I Was Frames art supplies company. Employees are unhappy because vacant management positions are always filled by people from outside the company. Turnover at the production and supervisory levels is high. What do e






6. What is the source of direction for the company in horizontally organized companies






7. Something's Cooking sells a variety of cooking and serving utensils. Each November the promotion staff creates an elaborate display of all he utensils and cooking pans a cook could possibly need to cook a big Thanksgiving meal. What type of display w






8. The business often has the least control over which type of promotion?






9. What is the least expensive means of product transportation?






10. What is the first step in the procedure for determining an item's retail price when we know the item's cost and the customary markup on retail?






11. During a presentation - What is the maximum number of items a salesperson should show a customer at one time?






12. On what figure are all other sales projection figures in a merchandise plan based?






13. The owner of Furry Friends pet store holds weekly informal meetings to keep employees aware of new products in the store. How are the pet shop employees getting product information?






14. River Tam owns and operate River Tam's Textiles Which manufactures fabric used by furniture makers for covering sofas and chairs. River Tam's business is too small to afford its own sales force. What is the distribution channel that River Tam would m






15. A customer in a computer store tells the salesperson - 'I cant buy this software program. I dont understand the directions.' The salesperson's reply is - 'Let's read over the directions together. What is the first direction you find confusing?' What






16. Employee morale is very low at the I Was Frames art supplies company. Employees are unhappy because vacant management positions are always filled by people from outside the company. Turnover at the production and supervisory levels is high. What do e






17. As Inara opened a new box of tissue - she noticed a card inside listing prizes she could win if she wrote her name and address on a pice of paper and mailed it to the tissue manufacturer - who would pull 10000 names of winners out of an enormous coll






18. What is the contract term 3/10 net 30 extra 60 an example of?






19. What is the least expensive means of product transportation?






20. What do many store use to mark the price on a dress or suit?






21. The sales close that should be used infrequently because it can be viewed by the customer as a pressure tactic is the...






22. Brigette works for Rising Bakery Company. She manages the bakery's inventory at 25 supermarkets by refilling stock and maintaining the stores' Rising Bakery displays. What is Brigette?






23. In which situation is using the latest jargon acceptable?






24. Price x Quantity Sold = what?






25. Arabesque Danceware store had $67 -500 in sales during January and its BOM stock inventory was $135000. What was its stock-to-sales ratio?






26. What industry was adversely affected by price wars?






27. During what stage of selling should you educate a customer about the special care or special instructions an item requires?






28. What is a typical cash register arrangement?






29. In an advertising agency - some people study demographic data in order to determine the type of message that will appeal to a particular market segment. In what department do such agency employees usually work?






30. A customer in a computer store tells the salesperson - 'I cant buy this software program. I dont understand the directions.' The salesperson's reply is - 'Let's read over the directions together. What is the first direction you find confusing?' What






31. What is the purpose of an illustration in an ad?






32. A visual merchandising specialist is creating a display for a new walking shoe. The shoe store owner wants to emphasize the comfort and freedom of movement the shoes give the wearer. To created this effect - the visual merchandising specialist should






33. What is the first step in the procedure for determining an item's retail price when we know the item's cost and the customary markup on retail?






34. What type of transportation accounts for the smallest percentage of total ton-miles of freight shipped?






35. What is the transportation system with the best safety record?






36. Sometimes a home owner who wishes to sell his or her house will but a home warranty. This means that the buyer of the house will not have to pay for particular house repairs that become necessary during the first year after the house is sold. In this






37. What is the name f a legal contract between a buyer and a supplier that lists the characteristics - price - and shipping instructions of the items the supplier will provide?






38. What is the one visual merchandising element that influences customer behavior more directly than any other?

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39. Which printed media is found in 98 percent of American homes?






40. Anna sells upscale casual wear at Northeastern Adventures. Just before she writes up a customer's order - Anna shows the customer the store's newest merchandise - particularly those items that coordinate with the customer's purchases. What method is






41. What is electronic data interchange used for?






42. What is the difference between recorded sales and inventory based on a physical count?






43. What industry was adversely affected by price wars?






44. What is the checking method that is susceptible to errors if receivers do not physically count the total number of items in shipment?






45. Pet World wants to reduce its planned reductions by 7 percent from last year's figure of $850. Therefore - what would be Pet World's planned reduction amount for this year?






46. What is the checking method that is susceptible to errors if receivers do not physically count the total number of items in shipment?






47. What is the purpose of an illustration in an ad?






48. In business-to-business selling - What is the key factor in determining the kinds of preapproach activities a salesperson should do?

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49. What is the law which prohibits companies from engaging in price fixing?






50. Businesses that advertise in newspapers can target their ads to people wit particular interests or to those living in a particular region. Why can businesses do this targeting?







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