SUBJECTS
|
BROWSE
|
CAREER CENTER
|
POPULAR
|
JOIN
|
LOGIN
Business Skills
|
Soft Skills
|
Basic Literacy
|
Certifications
About
|
Help
|
Privacy
|
Terms
|
Email
Search
Test your basic knowledge |
Marketing Skills Exam
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What is the easiest and most effective method of suggestion selling?
Employee relations
Consumers will buy only a limited amount of a product no matter how low its price
It always identifies the name of the business of individual that paid for it
Offering related merchandise
2. What is a special price discount that is given as an incentive to wholesalers and retailers?
Proportion
Sales promotion
Buying allowance
Publicity
3. A stationary and gift store has a sale on July 5th of all small American flags and of red - white - and blue paper goods. Customers are given 50 percent off the price of the goods. What is this an example of?
Seasonal discount
Buying allowance
During the preapproach
Integrated
4. What is a special price discount that is given as an incentive to wholesalers and retailers?
Buying allowance
Extended product feature
It always identifies the name of the business of individual that paid for it
Directory
5. The Natural Place is a gift store selling items that focus on the environment and ecological concerns. Chris coordinates all of the physical elements in The Natural Place so that the store projects the right image to its customers. What is Chris dire
Purchase order
Planned sales
Straight-rebury
Sales promotion
6. 'My spouse and I would love to take this trip to Hawaii that you've described - but we have to repaint our house and we really should replace out refrigerator.' What us such an objection based on?
Need
Directory
The width of the store's aisles
Familiar saying with a twist
7. Which printed media is found in 98 percent of American homes?
Directory
Direct check
Now - free - new
The home scanner industry
8. A tape recorder that cost Plugged In electronics store $18 and that originally sold for $42 is marked down 25 percent. What is the maintained markup in dollars for the recorder?
Manufacturer to wholesaler to retailer to consumer
$13.50
Integrated
Buying allowance
9. Pet World wants to reduce its planned reductions by 7 percent from last year's figure of $850. Therefore - what would be Pet World's planned reduction amount for this year?
The accuracy of the mailing list
$790.50
$3 -548.16
Planned sales
10. In what product lifecycle state is a product in when a product in when a product's marketers are looking for new market segments?
Directory
$50.04
Manufacturer to wholesaler to retailer to consumer
Maturity
11. What is the most temporary of the psychological pricing techniques?
Limited
Incentives
Stop showing additional merchandise
Promotional
12. On what figure are all other sales projection figures in a merchandise plan based?
Consumers will buy only a limited amount of a product no matter how low its price
Planned sales
Need
$13.50
13. The sales close that should be used infrequently because it can be viewed by the customer as a pressure tactic is the...
Realistic
Standing room only close
Loyalty
The customers
14. Arabesque Danceware store had $67 -500 in sales during January and its BOM stock inventory was $135000. What was its stock-to-sales ratio?
Determining needs
Water
Maturity
2
15. What is the transportation system with the best safety record?
Ignore the interruption
Maturity
Pipeline
Production planning
16. What is the least expensive means of product transportation?
Manufacturer to wholesaler to retailer to consumer
Water
Realistic
Promotional
17. Jayne works in the mens clothing department of a large department store. Yesterday - he noticed a customer inspecting an elegant suit. Approaching the customer - Jayne said - 'Good morning - Mr. Phelps. May I put that suit in a dressing room for you?
Newspapers circulation is documented and verifiable
Research service
Top Management
Greeting approach
18. Who are those who assign work duties and supervise employees?
UPC code
Supervisors
Realistic
Question
19. Which printed media is found in 98 percent of American homes?
Diversion-in-transit
Directory
$13.50
To transact purchase orders between businesses
20. In which step of the sale should you learn what the retail customer is looking for in a good or service?
To transact purchase orders between businesses
Realistic
Proportion
Determining needs
21. Frank owns a gardening service. Every few months - he leaves flyers detailing his services on the doorsteps of houses in local neighborhoods. What method is Frank using to find new customers?
Shake hands firmly and bow
Cold canvassing
Publicity
2
22. Who are those who assign work duties and supervise employees?
Three
Familiar saying with a twist
Supervisors
Newspapers circulation is documented and verifiable
23. Frank owns a gardening service. Every few months - he leaves flyers detailing his services on the doorsteps of houses in local neighborhoods. What method is Frank using to find new customers?
Beds and dressers to hotel managers
Need
Formal training
Cold canvassing
24. What is the checking method that is susceptible to errors if receivers do not physically count the total number of items in shipment?
Direct check
$50.04
Discount pricing
Departure
25. A mortgage broker arranges for a lending institution (such as a bank or savings and loan association) to provide a mortgage for a consumer of business. In this case - What is the channel for distribution of services?
Indirect
Realistic
Loyalty
Planned sales
26. Jayne works in the mens clothing department of a large department store. Yesterday - he noticed a customer inspecting an elegant suit. Approaching the customer - Jayne said - 'Good morning - Mr. Phelps. May I put that suit in a dressing room for you?
Greeting approach
Shake hands firmly and bow
Realistic
Determine what percentage of the retail price is equal to cost
27. In which situation is using the latest jargon acceptable?
Loyalty
Beds and dressers to hotel managers
Shake hands firmly and bow
Diversion-in-transit
28. Dana needed to stock up on office supplies. She bought three packages of multi-colored file folders at $4.25 per package - six boses of felt-tip markers at $3.68 per box - and two staplers at $6.19 apiece. Assuming a tax rate of 6 percent - What was
During the preapproach
Diversion-in-transit
Coins in front - bills in back - $2 bills places under $1 bills
$50.04
29. As the chief financial officer of NewVillage Bookstores - Incorporated - Buffy monitors the company's financial status. She also meets with other company officers to decide the direction the company will take to meet customer needs and increase profi
Determine what percentage of the retail price is equal to cost
By placing the money on the cash drawer ledge
Top Management
$50.04
30. Price x Quantity Sold = what?
Cold canvassing
Standing room only close
The salesperson's prior relationship with the customer
Sales revenue
31. In what product lifecycle state is a product in when a product in when a product's marketers are looking for new market segments?
Maturity
Production planning
$13.50
Indirect
32. A mortgage broker arranges for a lending institution (such as a bank or savings and loan association) to provide a mortgage for a consumer of business. In this case - What is the channel for distribution of services?
Illustration sight lines lead the reader to the copy
Supervisors
Three
Indirect
33. What is loss-leader pricing a part of?
Related merchandise dislpay
Psychological pricing
The width of the store's aisles
$58.83
34. Something's Cooking sells a variety of cooking and serving utensils. Each November the promotion staff creates an elaborate display of all he utensils and cooking pans a cook could possibly need to cook a big Thanksgiving meal. What type of display w
Related merchandise dislpay
The width of the store's aisles
Extended product feature
Stock shortage
35. A company's commitment to maintaining a good health and benefits package for its workers will directly affect its
Employee relations
Research service
Sherman Antitrust Act
Manufacturer hires agent who represents him or her in selling to industrial user
36. When are the customers' needs usually determined in a business-to-business sales situation?
During the preapproach
Consumers will buy only a limited amount of a product no matter how low its price
Cross-examined
Offering related merchandise
37. What is the difference between recorded sales and inventory based on a physical count?
UPC code
Stock shortage
The salesperson's prior relationship with the customer
Top Management
38. Faro illustrated children's books for a large publishing house. Her illustrations were original and charming - but very different from the types of drawings the company preferred. Eventually - Faro left the company for a job with another publishing f
Blind check method
Creativity
Production planning
Manufacturer hires agent who represents him or her in selling to industrial user
39. In ads - What are line of force?
Illustration sight lines lead the reader to the copy
Cold canvassing
Water
During the preapproach
40. lettuce farmer in California sends a carload of produce east to Ohio on Monday night. On Tuesday morning - the farmer finds a buyer for the lettuce in Albuquerque - New Mexico. What railroad service can be use to arrange for the lettuce to go to New
Straight-rebury
Rack jobber
Maturity
Diversion-in-transit
41. How can you - as a salesperson - best avoid disagreements with a customer about the amount of money the customer gave you as payment?
Buying allowance
By placing the money on the cash drawer ledge
Publicity
It always identifies the name of the business of individual that paid for it
42. A music store's display of compact discs by a popular country-western singer was unsuccessful. Huge posters of the singer completely overshadowed the CDs. Once the display was removed - sales of the CDs improved. What is the artistic element that mos
Pipeline
Proportion
Manufacturer hires agent who represents him or her in selling to industrial user
Offering related merchandise
43. What should the salesperson do when a customer is having difficulty making a buying decision?
Rack jobber
Question
Beds and dressers to hotel managers
Stop showing additional merchandise
44. The owner of Furry Friends pet store holds weekly informal meetings to keep employees aware of new products in the store. How are the pet shop employees getting product information?
Sherman Antitrust Act
Formal training
Diversion-in-transit
Proportion
45. What is the most likely distribution channel for manufacturer of laundry products - candy - and flowers desined for consumers use?
Realistic
Shake hands firmly and bow
Manufacturer to wholesaler to retailer to consumer
Cost and expense analysis
46. What is a typical cash register arrangement?
Offering related merchandise
Coins in front - bills in back - $2 bills places under $1 bills
Indirect
Now - free - new
47. A tape recorder that cost Plugged In electronics store $18 and that originally sold for $42 is marked down 25 percent. What is the maintained markup in dollars for the recorder?
Realistic
Planned sales
$13.50
Acknowledge
48. How should a salesperson greet a customer in Japan?
Shake hands firmly and bow
Rack jobber
Blind check method
Beds and dressers to hotel managers
49. What industry was adversely affected by price wars?
Now - free - new
24 percent
Seasonal discount
The home scanner industry
50. As Inara opened a new box of tissue - she noticed a card inside listing prizes she could win if she wrote her name and address on a pice of paper and mailed it to the tissue manufacturer - who would pull 10000 names of winners out of an enormous coll
Incentives
Sherman Antitrust Act
Stop showing additional merchandise
Extended product feature