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Marketing Skills Exam

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The owner of Furry Friends pet store holds weekly informal meetings to keep employees aware of new products in the store. How are the pet shop employees getting product information?






2. What does the law of diminishing marginal utility state?






3. Anna sells upscale casual wear at Northeastern Adventures. Just before she writes up a customer's order - Anna shows the customer the store's newest merchandise - particularly those items that coordinate with the customer's purchases. What method is






4. In ads - What are line of force?






5. What is one characteristic of advertising?






6. What is the most temporary of the psychological pricing techniques?






7. A mortgage broker arranges for a lending institution (such as a bank or savings and loan association) to provide a mortgage for a consumer of business. In this case - What is the channel for distribution of services?






8. Jayne works in the mens clothing department of a large department store. Yesterday - he noticed a customer inspecting an elegant suit. Approaching the customer - Jayne said - 'Good morning - Mr. Phelps. May I put that suit in a dressing room for you?






9. According to Marketing Essentials - how does a customer feel when you ask several questions in a row?






10. What is electronic data interchange used for?






11. How does most price planning begin?






12. A music store's display of compact discs by a popular country-western singer was unsuccessful. Huge posters of the singer completely overshadowed the CDs. Once the display was removed - sales of the CDs improved. What is the artistic element that mos






13. In which step of the sale should you learn what the retail customer is looking for in a good or service?






14. A stationary and gift store has a sale on July 5th of all small American flags and of red - white - and blue paper goods. Customers are given 50 percent off the price of the goods. What is this an example of?






15. How should a salesperson greet a customer in Japan?






16. What is loss-leader pricing a part of?






17. A tape recorder that cost Plugged In electronics store $18 and that originally sold for $42 is marked down 25 percent. What is the maintained markup in dollars for the recorder?






18. In which situation is using the latest jargon acceptable?






19. Anna sells upscale casual wear at Northeastern Adventures. Just before she writes up a customer's order - Anna shows the customer the store's newest merchandise - particularly those items that coordinate with the customer's purchases. What method is






20. In ads - What are line of force?






21. What is the name f a legal contract between a buyer and a supplier that lists the characteristics - price - and shipping instructions of the items the supplier will provide?






22. What is the first step in the procedure for determining an item's retail price when we know the item's cost and the customary markup on retail?






23. What is the law which prohibits companies from engaging in price fixing?






24. Jayne works in the mens clothing department of a large department store. Yesterday - he noticed a customer inspecting an elegant suit. Approaching the customer - Jayne said - 'Good morning - Mr. Phelps. May I put that suit in a dressing room for you?






25. What is a typical cash register arrangement?






26. What is the law which prohibits companies from engaging in price fixing?






27. On what figure are all other sales projection figures in a merchandise plan based?






28. According to Marketing Essentials - how does a customer feel when you ask several questions in a row?






29. What type of transportation accounts for the smallest percentage of total ton-miles of freight shipped?






30. A company's commitment to maintaining a good health and benefits package for its workers will directly affect its






31. What is loss-leader pricing a part of?






32. In which type of print medium is an advertisement's life the shortest?






33. The business often has the least control over which type of promotion?






34. 'My spouse and I would love to take this trip to Hawaii that you've described - but we have to repaint our house and we really should replace out refrigerator.' What us such an objection based on?






35. Price x Quantity Sold = what?






36. According to the text - What is one of the most important consideration in direct mail advertising?






37. What is the contract term 3/10 net 30 extra 60 an example of?






38. The Baker and Roberti 29 Flavors ice cream company sells its ice cream and frozen yogurt only in its company-owned retail stores. What is this particular kind of distribution called?






39. The owner of Furry Friends pet store holds weekly informal meetings to keep employees aware of new products in the store. How are the pet shop employees getting product information?






40. What is the transportation system with the best safety record?






41. Pet World wants to reduce its planned reductions by 7 percent from last year's figure of $850. Therefore - what would be Pet World's planned reduction amount for this year?






42. Score Sporting Goods store always has a display with mannequins engaged in season-appropriate sports. The store uses many props to make customers feel as if they could almost join the fun going on in the displays. How would you describe the settings






43. Brigette works for Rising Bakery Company. She manages the bakery's inventory at 25 supermarkets by refilling stock and maintaining the stores' Rising Bakery displays. What is Brigette?






44. Who are those who assign work duties and supervise employees?






45. The sales close that should be used infrequently because it can be viewed by the customer as a pressure tactic is the...






46. What is the name f a legal contract between a buyer and a supplier that lists the characteristics - price - and shipping instructions of the items the supplier will provide?






47. A customer in a computer store tells the salesperson - 'I cant buy this software program. I dont understand the directions.' The salesperson's reply is - 'Let's read over the directions together. What is the first direction you find confusing?' What






48. A salesperson says to a customer - 'I've has many customers express the same concern you've just stated.' What step of the basic strategy for handling objections does the preceding comment exemplify?






49. What should you do when a customer interrupts you with a question while you are making change?






50. What is the transportation system with the best safety record?







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Can you answer 50 questions in 15 minutes?


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