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Test your basic knowledge |
Marketing Skills Exam
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A salesperson says to a customer - 'I've has many customers express the same concern you've just stated.' What step of the basic strategy for handling objections does the preceding comment exemplify?
Acknowledge
The accuracy of the mailing list
$50.04
The home scanner industry
2. Score Sporting Goods store always has a display with mannequins engaged in season-appropriate sports. The store uses many props to make customers feel as if they could almost join the fun going on in the displays. How would you describe the settings
Sales promotion
Now - free - new
Production planning
Realistic
3. What is the difference between recorded sales and inventory based on a physical count?
Stock shortage
Manufacturer to wholesaler to retailer to consumer
Indirect
Realistic
4. In what product lifecycle state is a product in when a product in when a product's marketers are looking for new market segments?
Need
Illustration sight lines lead the reader to the copy
Maturity
The customers
5. In which step of the sale should you learn what the retail customer is looking for in a good or service?
Publicity
Maturity
Consumers will buy only a limited amount of a product no matter how low its price
Determining needs
6. What is the source of direction for the company in horizontally organized companies
$790.50
To transact purchase orders between businesses
The customers
Acknowledge
7. Brigette works for Rising Bakery Company. She manages the bakery's inventory at 25 supermarkets by refilling stock and maintaining the stores' Rising Bakery displays. What is Brigette?
Trucking
Production planning
Encourage the customer to make a purchase
Rack jobber
8. What is the purpose of an illustration in an ad?
Stock shortage
Encourage the customer to make a purchase
Discount pricing
Limited
9. What is a typical cash register arrangement?
UPC code
Departure
Top Management
Coins in front - bills in back - $2 bills places under $1 bills
10. Arabesque Danceware store had $67 -500 in sales during January and its BOM stock inventory was $135000. What was its stock-to-sales ratio?
Creativity
2
$58.83
The salesperson's prior relationship with the customer
11. As Inara opened a new box of tissue - she noticed a card inside listing prizes she could win if she wrote her name and address on a pice of paper and mailed it to the tissue manufacturer - who would pull 10000 names of winners out of an enormous coll
Determining needs
Planned sales
Research service
Incentives
12. Ordering staple goods from a familiar vendor is what type of purchasing situation?
Consumers will buy only a limited amount of a product no matter how low its price
$58.83
The customers
Straight-rebury
13. River Tam owns and operate River Tam's Textiles Which manufactures fabric used by furniture makers for covering sofas and chairs. River Tam's business is too small to afford its own sales force. What is the distribution channel that River Tam would m
Rack jobber
Manufacturer hires agent who represents him or her in selling to industrial user
Cold canvassing
2
14. In ads - What are line of force?
Illustration sight lines lead the reader to the copy
The salesperson's prior relationship with the customer
Encourage the customer to make a purchase
Integrated
15. A company's commitment to maintaining a good health and benefits package for its workers will directly affect its
Employee relations
Determining needs
Loyalty
Ignore the interruption
16. The Baker and Roberti 29 Flavors ice cream company sells its ice cream and frozen yogurt only in its company-owned retail stores. What is this particular kind of distribution called?
Employee relations
Familiar saying with a twist
Integrated
Pipeline
17. Who are those who assign work duties and supervise employees?
Seasonal discount
Supervisors
Extended product feature
Newspaper
18. Businesses that advertise in newspapers can target their ads to people wit particular interests or to those living in a particular region. Why can businesses do this targeting?
Curved
Standing room only close
Newspapers circulation is documented and verifiable
Illustration sight lines lead the reader to the copy
19. Faro illustrated children's books for a large publishing house. Her illustrations were original and charming - but very different from the types of drawings the company preferred. Eventually - Faro left the company for a job with another publishing f
Standing room only close
$58.83
Creativity
Manufacturer to wholesaler to retailer to consumer
20. A stationary and gift store has a sale on July 5th of all small American flags and of red - white - and blue paper goods. Customers are given 50 percent off the price of the goods. What is this an example of?
Offering related merchandise
Seasonal discount
Standing room only close
Purchase order
21. A mortgage broker arranges for a lending institution (such as a bank or savings and loan association) to provide a mortgage for a consumer of business. In this case - What is the channel for distribution of services?
Rack jobber
Three
Curved
Indirect
22. What should the salesperson do when a customer is having difficulty making a buying decision?
Stop showing additional merchandise
Extended product feature
Cross-examined
Blind check method
23. Which printed media is found in 98 percent of American homes?
Offering related merchandise
Sales revenue
Directory
Production planning
24. Jayne works in the mens clothing department of a large department store. Yesterday - he noticed a customer inspecting an elegant suit. Approaching the customer - Jayne said - 'Good morning - Mr. Phelps. May I put that suit in a dressing room for you?
Greeting approach
Now - free - new
Directory
Research service
25. When used in headlines - what words attract most readers' attention?
UPC code
Now - free - new
Planned sales
Promotional
26. What is loss-leader pricing a part of?
Psychological pricing
Incentives
Now - free - new
Curved
27. Determine the maintained markup percentage for a refrigerator that costs an retailer $365 to stock and that sells for $690; the store wants to mark down the refrigerator 30 percent.
24 percent
Extended product feature
Beds and dressers to hotel managers
Determine what percentage of the retail price is equal to cost
28. In ads - What are line of force?
Illustration sight lines lead the reader to the copy
Shake hands firmly and bow
Sales revenue
Extended product feature
29. River Tam owns and operate River Tam's Textiles Which manufactures fabric used by furniture makers for covering sofas and chairs. River Tam's business is too small to afford its own sales force. What is the distribution channel that River Tam would m
Manufacturer hires agent who represents him or her in selling to industrial user
Consumers will buy only a limited amount of a product no matter how low its price
Offering related merchandise
Direct check
30. Something's Cooking sells a variety of cooking and serving utensils. Each November the promotion staff creates an elaborate display of all he utensils and cooking pans a cook could possibly need to cook a big Thanksgiving meal. What type of display w
Related merchandise dislpay
Limited
$3 -548.16
Incentives
31. In which type of print medium is an advertisement's life the shortest?
$13.50
Newspaper
Determine what percentage of the retail price is equal to cost
$790.50
32. How can you - as a salesperson - best avoid disagreements with a customer about the amount of money the customer gave you as payment?
Supervisors
By placing the money on the cash drawer ledge
Psychological pricing
Employee relations
33. Who are those who assign work duties and supervise employees?
$13.50
Diversion-in-transit
Consumers will buy only a limited amount of a product no matter how low its price
Supervisors
34. A salesperson says to a customer - 'I've has many customers express the same concern you've just stated.' What step of the basic strategy for handling objections does the preceding comment exemplify?
Supervisors
Acknowledge
Standing room only close
Sales promotion
35. Faro illustrated children's books for a large publishing house. Her illustrations were original and charming - but very different from the types of drawings the company preferred. Eventually - Faro left the company for a job with another publishing f
Determine what percentage of the retail price is equal to cost
Creativity
Newspaper
Offering related merchandise
36. Petite Boutique buys its blouses from Too Sweet blouse manufacturers. Too Sweet offers a 12 percent discounts on orders of $3000 or more. Petite Boutique ordered $4 -200 worth of merchandise and insistred on terms of 4/10 net 30. If the store takes a
Indirect
$3 -548.16
Top Management
It always identifies the name of the business of individual that paid for it
37. What is one characteristic of advertising?
Now - free - new
Sales promotion
It always identifies the name of the business of individual that paid for it
Indirect
38. What is a typical cash register arrangement?
Integrated
Coins in front - bills in back - $2 bills places under $1 bills
The accuracy of the mailing list
Supervisors
39. How does most price planning begin?
$3 -548.16
2
Cost and expense analysis
Buying allowance
40. What is a special price discount that is given as an incentive to wholesalers and retailers?
Newspapers circulation is documented and verifiable
Shake hands firmly and bow
Buying allowance
Production planning
41. A company's commitment to maintaining a good health and benefits package for its workers will directly affect its
Illustration sight lines lead the reader to the copy
Manufacturer to wholesaler to retailer to consumer
Employee relations
Stop showing additional merchandise
42. A music store's display of compact discs by a popular country-western singer was unsuccessful. Huge posters of the singer completely overshadowed the CDs. Once the display was removed - sales of the CDs improved. What is the artistic element that mos
Production planning
Proportion
Direct check
Employee relations
43. In an advertising agency - some people study demographic data in order to determine the type of message that will appeal to a particular market segment. In what department do such agency employees usually work?
Research service
Direct check
The customers
Determine what percentage of the retail price is equal to cost
44. lettuce farmer in California sends a carload of produce east to Ohio on Monday night. On Tuesday morning - the farmer finds a buyer for the lettuce in Albuquerque - New Mexico. What railroad service can be use to arrange for the lettuce to go to New
Diversion-in-transit
Maturity
Three
Consumers will buy only a limited amount of a product no matter how low its price
45. As the chief financial officer of NewVillage Bookstores - Incorporated - Buffy monitors the company's financial status. She also meets with other company officers to decide the direction the company will take to meet customer needs and increase profi
Incentives
Top Management
Standing room only close
Diversion-in-transit
46. What is the contract term 3/10 net 30 extra 60 an example of?
Encourage the customer to make a purchase
Illustration sight lines lead the reader to the copy
Discount pricing
Directory
47. Petite Boutique buys its blouses from Too Sweet blouse manufacturers. Too Sweet offers a 12 percent discounts on orders of $3000 or more. Petite Boutique ordered $4 -200 worth of merchandise and insistred on terms of 4/10 net 30. If the store takes a
$3 -548.16
Sales revenue
24 percent
Need
48. The sales close that should be used infrequently because it can be viewed by the customer as a pressure tactic is the...
Standing room only close
Research service
Incentives
Supervisors
49. In business-to-business selling - What is the key factor in determining the kinds of preapproach activities a salesperson should do?
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50. On what figure are all other sales projection figures in a merchandise plan based?
Publicity
The home scanner industry
Consumers will buy only a limited amount of a product no matter how low its price
Planned sales