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Test your basic knowledge |
Marketing Skills Exam
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Sometimes a home owner who wishes to sell his or her house will but a home warranty. This means that the buyer of the house will not have to pay for particular house repairs that become necessary during the first year after the house is sold. In this
Purchase order
Trucking
Sales promotion
Extended product feature
2. Jayne works in the mens clothing department of a large department store. Yesterday - he noticed a customer inspecting an elegant suit. Approaching the customer - Jayne said - 'Good morning - Mr. Phelps. May I put that suit in a dressing room for you?
It always identifies the name of the business of individual that paid for it
Greeting approach
To transact purchase orders between businesses
Limited
3. Richard bought bath towels for his new apartment. The original price for the towels was $21.95 each - but they had been marked down by 33 percent. What was the total cost to Richard - excluding tax - for four towels.
$790.50
$58.83
Publicity
Acknowledge
4. Petite Boutique buys its blouses from Too Sweet blouse manufacturers. Too Sweet offers a 12 percent discounts on orders of $3000 or more. Petite Boutique ordered $4 -200 worth of merchandise and insistred on terms of 4/10 net 30. If the store takes a
$3 -548.16
Question
Rack jobber
Incentives
5. What is the contract term 3/10 net 30 extra 60 an example of?
Discount pricing
Realistic
Integrated
$13.50
6. What is the least expensive means of product transportation?
Beds and dressers to hotel managers
Water
Sales promotion
Pipeline
7. How can you - as a salesperson - best avoid disagreements with a customer about the amount of money the customer gave you as payment?
The customers
By placing the money on the cash drawer ledge
The home scanner industry
Seasonal discount
8. What type of transportation accounts for the smallest percentage of total ton-miles of freight shipped?
Maturity
Air
Creativity
$3 -548.16
9. What is the easiest and most effective method of suggestion selling?
Greeting approach
Straight-rebury
The customers
Offering related merchandise
10. River Tam owns and operate River Tam's Textiles Which manufactures fabric used by furniture makers for covering sofas and chairs. River Tam's business is too small to afford its own sales force. What is the distribution channel that River Tam would m
The accuracy of the mailing list
Seasonal discount
Manufacturer hires agent who represents him or her in selling to industrial user
Water
11. Faro illustrated children's books for a large publishing house. Her illustrations were original and charming - but very different from the types of drawings the company preferred. Eventually - Faro left the company for a job with another publishing f
Publicity
Creativity
Seasonal discount
Loyalty
12. Materials requirement planning is part of what overall business activity?
Production planning
Consumers will buy only a limited amount of a product no matter how low its price
Loyalty
The width of the store's aisles
13. During what stage of selling should you educate a customer about the special care or special instructions an item requires?
To transact purchase orders between businesses
Employee relations
Seasonal discount
Departure
14. A visual merchandising specialist is creating a display for a new walking shoe. The shoe store owner wants to emphasize the comfort and freedom of movement the shoes give the wearer. To created this effect - the visual merchandising specialist should
Greeting approach
The salesperson's prior relationship with the customer
Curved
Coins in front - bills in back - $2 bills places under $1 bills
15. How should a salesperson greet a customer in Japan?
Seasonal discount
Pipeline
Shake hands firmly and bow
Manufacturer hires agent who represents him or her in selling to industrial user
16. Which printed media is found in 98 percent of American homes?
$3 -548.16
Now - free - new
Blind check method
Directory
17. A tape recorder that cost Plugged In electronics store $18 and that originally sold for $42 is marked down 25 percent. What is the maintained markup in dollars for the recorder?
Promotional
Direct check
Ignore the interruption
$13.50
18. A company's commitment to maintaining a good health and benefits package for its workers will directly affect its
Employee relations
The accuracy of the mailing list
$58.83
$50.04
19. Claire check merchandise shipments for a large electronics store. Recently - a shipment containing a variety of computer monitors and disk drivers arrived at the store later than expected and without an invoice. The salespeople needed the merchandise
Determine what percentage of the retail price is equal to cost
Blind check method
Offering related merchandise
Ignore the interruption
20. lettuce farmer in California sends a carload of produce east to Ohio on Monday night. On Tuesday morning - the farmer finds a buyer for the lettuce in Albuquerque - New Mexico. What railroad service can be use to arrange for the lettuce to go to New
Pipeline
Diversion-in-transit
Beds and dressers to hotel managers
2
21. Who are those who assign work duties and supervise employees?
Supervisors
Limited
$58.83
Publicity
22. What industry was adversely affected by price wars?
Integrated
Publicity
The home scanner industry
Loyalty
23. Determine the maintained markup percentage for a refrigerator that costs an retailer $365 to stock and that sells for $690; the store wants to mark down the refrigerator 30 percent.
24 percent
Loyalty
$790.50
Blind check method
24. Petite Boutique buys its blouses from Too Sweet blouse manufacturers. Too Sweet offers a 12 percent discounts on orders of $3000 or more. Petite Boutique ordered $4 -200 worth of merchandise and insistred on terms of 4/10 net 30. If the store takes a
UPC code
$3 -548.16
The customers
Determine what percentage of the retail price is equal to cost
25. Anna sells upscale casual wear at Northeastern Adventures. Just before she writes up a customer's order - Anna shows the customer the store's newest merchandise - particularly those items that coordinate with the customer's purchases. What method is
Offering related merchandise
$50.04
Ignore the interruption
The salesperson's prior relationship with the customer
26. What is the difference between recorded sales and inventory based on a physical count?
Stock shortage
Integrated
Loyalty
Standing room only close
27. How should a salesperson greet a customer in Japan?
Production planning
Research service
Shake hands firmly and bow
Rack jobber
28. What is the name f a legal contract between a buyer and a supplier that lists the characteristics - price - and shipping instructions of the items the supplier will provide?
Employee relations
Supervisors
Direct check
Purchase order
29. A music store's display of compact discs by a popular country-western singer was unsuccessful. Huge posters of the singer completely overshadowed the CDs. Once the display was removed - sales of the CDs improved. What is the artistic element that mos
Proportion
Offering related merchandise
Offering related merchandise
Cold canvassing
30. The owner of Furry Friends pet store holds weekly informal meetings to keep employees aware of new products in the store. How are the pet shop employees getting product information?
Shake hands firmly and bow
$3 -548.16
Illustration sight lines lead the reader to the copy
Formal training
31. How does most price planning begin?
Cost and expense analysis
$50.04
Standing room only close
Straight-rebury
32. What should you do when a customer interrupts you with a question while you are making change?
Ignore the interruption
Sales revenue
Loyalty
Promotional
33. Ordering staple goods from a familiar vendor is what type of purchasing situation?
Loyalty
Extended product feature
Straight-rebury
$790.50
34. What is electronic data interchange used for?
Now - free - new
Related merchandise dislpay
To transact purchase orders between businesses
Psychological pricing
35. During a presentation - What is the maximum number of items a salesperson should show a customer at one time?
Related merchandise dislpay
$790.50
Encourage the customer to make a purchase
Three
36. What is the name f a legal contract between a buyer and a supplier that lists the characteristics - price - and shipping instructions of the items the supplier will provide?
Purchase order
Coins in front - bills in back - $2 bills places under $1 bills
Three
Realistic
37. What is the law which prohibits companies from engaging in price fixing?
It always identifies the name of the business of individual that paid for it
Loyalty
Sherman Antitrust Act
Psychological pricing
38. In which situation is using the latest jargon acceptable?
Beds and dressers to hotel managers
Stop showing additional merchandise
Creativity
Need
39. What is the one visual merchandising element that influences customer behavior more directly than any other?
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40. What is the contract term 3/10 net 30 extra 60 an example of?
Discount pricing
Psychological pricing
Departure
Top Management
41. Employee morale is very low at the I Was Frames art supplies company. Employees are unhappy because vacant management positions are always filled by people from outside the company. Turnover at the production and supervisory levels is high. What do e
Loyalty
UPC code
Stock shortage
It always identifies the name of the business of individual that paid for it
42. Jayne works in the mens clothing department of a large department store. Yesterday - he noticed a customer inspecting an elegant suit. Approaching the customer - Jayne said - 'Good morning - Mr. Phelps. May I put that suit in a dressing room for you?
Diversion-in-transit
Greeting approach
The customers
Consumers will buy only a limited amount of a product no matter how low its price
43. The owner of Furry Friends pet store holds weekly informal meetings to keep employees aware of new products in the store. How are the pet shop employees getting product information?
Consumers will buy only a limited amount of a product no matter how low its price
Loyalty
Formal training
Three
44. Dana needed to stock up on office supplies. She bought three packages of multi-colored file folders at $4.25 per package - six boses of felt-tip markers at $3.68 per box - and two staplers at $6.19 apiece. Assuming a tax rate of 6 percent - What was
It always identifies the name of the business of individual that paid for it
Formal training
$50.04
Sales revenue
45. Who are those who assign work duties and supervise employees?
Formal training
Supervisors
The home scanner industry
Rack jobber
46. What is the source of direction for the company in horizontally organized companies
The customers
Standing room only close
Sherman Antitrust Act
Water
47. As Inara opened a new box of tissue - she noticed a card inside listing prizes she could win if she wrote her name and address on a pice of paper and mailed it to the tissue manufacturer - who would pull 10000 names of winners out of an enormous coll
Incentives
Standing room only close
Maturity
To transact purchase orders between businesses
48. A salesperson says to a customer - 'I've has many customers express the same concern you've just stated.' What step of the basic strategy for handling objections does the preceding comment exemplify?
Acknowledge
Cost and expense analysis
Three
Manufacturer hires agent who represents him or her in selling to industrial user
49. What should the salesperson do when a customer is having difficulty making a buying decision?
Stop showing additional merchandise
The customers
Discount pricing
Three
50. What is the first step in the procedure for determining an item's retail price when we know the item's cost and the customary markup on retail?
Determine what percentage of the retail price is equal to cost
During the preapproach
Cross-examined
Indirect
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