SUBJECTS
|
BROWSE
|
CAREER CENTER
|
POPULAR
|
JOIN
|
LOGIN
Business Skills
|
Soft Skills
|
Basic Literacy
|
Certifications
About
|
Help
|
Privacy
|
Terms
|
Email
Search
Test your basic knowledge |
Marketing Skills Exam
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What is loss-leader pricing a part of?
Manufacturer hires agent who represents him or her in selling to industrial user
Stock shortage
Coins in front - bills in back - $2 bills places under $1 bills
Psychological pricing
2. The sales close that should be used infrequently because it can be viewed by the customer as a pressure tactic is the...
Three
Standing room only close
Directory
Pipeline
3. What is the one visual merchandising element that influences customer behavior more directly than any other?
4. Pet World wants to reduce its planned reductions by 7 percent from last year's figure of $850. Therefore - what would be Pet World's planned reduction amount for this year?
Realistic
Consumers will buy only a limited amount of a product no matter how low its price
$790.50
Related merchandise dislpay
5. In business-to-business selling - What is the key factor in determining the kinds of preapproach activities a salesperson should do?
6. A visual merchandising specialist is creating a display for a new walking shoe. The shoe store owner wants to emphasize the comfort and freedom of movement the shoes give the wearer. To created this effect - the visual merchandising specialist should
Loyalty
Purchase order
Curved
2
7. What is the name f a legal contract between a buyer and a supplier that lists the characteristics - price - and shipping instructions of the items the supplier will provide?
Related merchandise dislpay
Sherman Antitrust Act
The width of the store's aisles
Purchase order
8. How can you - as a salesperson - best avoid disagreements with a customer about the amount of money the customer gave you as payment?
Need
By placing the money on the cash drawer ledge
Cross-examined
Cost and expense analysis
9. Frank owns a gardening service. Every few months - he leaves flyers detailing his services on the doorsteps of houses in local neighborhoods. What method is Frank using to find new customers?
UPC code
Related merchandise dislpay
Offering related merchandise
Cold canvassing
10. Faro illustrated children's books for a large publishing house. Her illustrations were original and charming - but very different from the types of drawings the company preferred. Eventually - Faro left the company for a job with another publishing f
Newspapers circulation is documented and verifiable
Creativity
Loyalty
Acknowledge
11. In which step of the sale should you learn what the retail customer is looking for in a good or service?
Determining needs
Ignore the interruption
Creativity
Newspapers circulation is documented and verifiable
12. Pet World wants to reduce its planned reductions by 7 percent from last year's figure of $850. Therefore - what would be Pet World's planned reduction amount for this year?
Indirect
Loyalty
Directory
$790.50
13. A mortgage broker arranges for a lending institution (such as a bank or savings and loan association) to provide a mortgage for a consumer of business. In this case - What is the channel for distribution of services?
Indirect
Curved
Direct check
$58.83
14. What should the salesperson do when a customer is having difficulty making a buying decision?
Stop showing additional merchandise
Creativity
Cross-examined
Cost and expense analysis
15. What is the contract term 3/10 net 30 extra 60 an example of?
Illustration sight lines lead the reader to the copy
Discount pricing
Formal training
Pipeline
16. According to the text - What is one of the most important consideration in direct mail advertising?
Greeting approach
Limited
The accuracy of the mailing list
Question
17. Arabesque Danceware store had $67 -500 in sales during January and its BOM stock inventory was $135000. What was its stock-to-sales ratio?
2
Supervisors
Limited
Creativity
18. What is the purpose of an illustration in an ad?
24 percent
Cold canvassing
Encourage the customer to make a purchase
Psychological pricing
19. Sometimes a home owner who wishes to sell his or her house will but a home warranty. This means that the buyer of the house will not have to pay for particular house repairs that become necessary during the first year after the house is sold. In this
Extended product feature
Sherman Antitrust Act
Psychological pricing
Ignore the interruption
20. What is a typical cash register arrangement?
Coins in front - bills in back - $2 bills places under $1 bills
It always identifies the name of the business of individual that paid for it
Offering related merchandise
Newspapers circulation is documented and verifiable
21. What type of transportation is convenient and helps reduce both packaging and inventory costs?
Now - free - new
Air
Integrated
Trucking
22. What is the law which prohibits companies from engaging in price fixing?
Sherman Antitrust Act
Seasonal discount
Determining needs
Determining needs
23. When are the customers' needs usually determined in a business-to-business sales situation?
Directory
During the preapproach
Shake hands firmly and bow
Manufacturer hires agent who represents him or her in selling to industrial user
24. Faro illustrated children's books for a large publishing house. Her illustrations were original and charming - but very different from the types of drawings the company preferred. Eventually - Faro left the company for a job with another publishing f
To transact purchase orders between businesses
Coins in front - bills in back - $2 bills places under $1 bills
Top Management
Creativity
25. The business often has the least control over which type of promotion?
Limited
Three
The width of the store's aisles
Publicity
26. According to Marketing Essentials - how does a customer feel when you ask several questions in a row?
Question
Cross-examined
Water
Direct check
27. What is the purpose of an illustration in an ad?
Seasonal discount
Offering related merchandise
Ignore the interruption
Encourage the customer to make a purchase
28. The owner of Furry Friends pet store holds weekly informal meetings to keep employees aware of new products in the store. How are the pet shop employees getting product information?
Cold canvassing
Planned sales
Sherman Antitrust Act
Formal training
29. Dana needed to stock up on office supplies. She bought three packages of multi-colored file folders at $4.25 per package - six boses of felt-tip markers at $3.68 per box - and two staplers at $6.19 apiece. Assuming a tax rate of 6 percent - What was
Water
The customers
$50.04
Need
30. Richard bought bath towels for his new apartment. The original price for the towels was $21.95 each - but they had been marked down by 33 percent. What was the total cost to Richard - excluding tax - for four towels.
2
$13.50
Discount pricing
$58.83
31. What is loss-leader pricing a part of?
Psychological pricing
Promotional
Three
Coins in front - bills in back - $2 bills places under $1 bills
32. What does the law of diminishing marginal utility state?
Consumers will buy only a limited amount of a product no matter how low its price
Sherman Antitrust Act
Maturity
Newspaper
33. In what product lifecycle state is a product in when a product in when a product's marketers are looking for new market segments?
Air
Sherman Antitrust Act
Maturity
24 percent
34. Materials requirement planning is part of what overall business activity?
Newspapers circulation is documented and verifiable
Curved
Production planning
Coins in front - bills in back - $2 bills places under $1 bills
35. The Frisinas take a vacation every spring. Working with a travel agent to gather info. about possible destinations - they have planned and taken trips to resort locations throughout the U.S. What type 0f decision making will the Frisinas use to selec
Buying allowance
Manufacturer hires agent who represents him or her in selling to industrial user
24 percent
Limited
36. How should a salesperson greet a customer in Japan?
Shake hands firmly and bow
By placing the money on the cash drawer ledge
Direct check
$13.50
37. What is the transportation system with the best safety record?
Air
Straight-rebury
Promotional
Pipeline
38. What should you do when a customer interrupts you with a question while you are making change?
Psychological pricing
Cost and expense analysis
Proportion
Ignore the interruption
39. Businesses that advertise in newspapers can target their ads to people wit particular interests or to those living in a particular region. Why can businesses do this targeting?
Determine what percentage of the retail price is equal to cost
The home scanner industry
Newspapers circulation is documented and verifiable
Psychological pricing
40. What type of transportation accounts for the smallest percentage of total ton-miles of freight shipped?
Buying allowance
Psychological pricing
It always identifies the name of the business of individual that paid for it
Air
41. A visual merchandising specialist is creating a display for a new walking shoe. The shoe store owner wants to emphasize the comfort and freedom of movement the shoes give the wearer. To created this effect - the visual merchandising specialist should
Determine what percentage of the retail price is equal to cost
Curved
Stop showing additional merchandise
The salesperson's prior relationship with the customer
42. What does the law of diminishing marginal utility state?
Trucking
Consumers will buy only a limited amount of a product no matter how low its price
Newspapers circulation is documented and verifiable
Related merchandise dislpay
43. During what stage of selling should you educate a customer about the special care or special instructions an item requires?
Psychological pricing
Departure
Blind check method
The width of the store's aisles
44. What is the source of direction for the company in horizontally organized companies
Three
The customers
Discount pricing
Formal training
45. How should a salesperson greet a customer in Japan?
Greeting approach
To transact purchase orders between businesses
Shake hands firmly and bow
Consumers will buy only a limited amount of a product no matter how low its price
46. What is the difference between recorded sales and inventory based on a physical count?
Stock shortage
Production planning
The width of the store's aisles
Supervisors
47. Arabesque Danceware store had $67 -500 in sales during January and its BOM stock inventory was $135000. What was its stock-to-sales ratio?
Now - free - new
Manufacturer hires agent who represents him or her in selling to industrial user
Greeting approach
2
48. What industry was adversely affected by price wars?
24 percent
Extended product feature
The home scanner industry
Curved
49. River Tam owns and operate River Tam's Textiles Which manufactures fabric used by furniture makers for covering sofas and chairs. River Tam's business is too small to afford its own sales force. What is the distribution channel that River Tam would m
Integrated
Proportion
Manufacturer hires agent who represents him or her in selling to industrial user
Offering related merchandise
50. Which printed media is found in 98 percent of American homes?
The accuracy of the mailing list
Newspaper
Acknowledge
Directory