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Marketing Skills Exam

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What is the easiest and most effective method of suggestion selling?






2. What is the purpose of an illustration in an ad?






3. Sometimes a home owner who wishes to sell his or her house will but a home warranty. This means that the buyer of the house will not have to pay for particular house repairs that become necessary during the first year after the house is sold. In this






4. The sales close that should be used infrequently because it can be viewed by the customer as a pressure tactic is the...






5. What should the salesperson do when a customer is having difficulty making a buying decision?






6. What is a special price discount that is given as an incentive to wholesalers and retailers?






7. What should the salesperson do when a customer is having difficulty making a buying decision?






8. Materials requirement planning is part of what overall business activity?






9. Materials requirement planning is part of what overall business activity?






10. Petite Boutique buys its blouses from Too Sweet blouse manufacturers. Too Sweet offers a 12 percent discounts on orders of $3000 or more. Petite Boutique ordered $4 -200 worth of merchandise and insistred on terms of 4/10 net 30. If the store takes a






11. What type of transportation accounts for the smallest percentage of total ton-miles of freight shipped?






12. What is the most likely distribution channel for manufacturer of laundry products - candy - and flowers desined for consumers use?






13. Ordering staple goods from a familiar vendor is what type of purchasing situation?






14. Employee morale is very low at the I Was Frames art supplies company. Employees are unhappy because vacant management positions are always filled by people from outside the company. Turnover at the production and supervisory levels is high. What do e






15. A music store's display of compact discs by a popular country-western singer was unsuccessful. Huge posters of the singer completely overshadowed the CDs. Once the display was removed - sales of the CDs improved. What is the artistic element that mos






16. What is the contract term 3/10 net 30 extra 60 an example of?






17. In what product lifecycle state is a product in when a product in when a product's marketers are looking for new market segments?






18. How can you - as a salesperson - best avoid disagreements with a customer about the amount of money the customer gave you as payment?






19. In business-to-business selling - What is the key factor in determining the kinds of preapproach activities a salesperson should do?

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20. Claire check merchandise shipments for a large electronics store. Recently - a shipment containing a variety of computer monitors and disk drivers arrived at the store later than expected and without an invoice. The salespeople needed the merchandise






21. When used in headlines - what words attract most readers' attention?






22. What is the contract term 3/10 net 30 extra 60 an example of?






23. Jayne works in the mens clothing department of a large department store. Yesterday - he noticed a customer inspecting an elegant suit. Approaching the customer - Jayne said - 'Good morning - Mr. Phelps. May I put that suit in a dressing room for you?






24. What should you do when a customer interrupts you with a question while you are making change?






25. What is the law which prohibits companies from engaging in price fixing?






26. According to the text - What is one of the most important consideration in direct mail advertising?






27. Brigette works for Rising Bakery Company. She manages the bakery's inventory at 25 supermarkets by refilling stock and maintaining the stores' Rising Bakery displays. What is Brigette?






28. Who are those who assign work duties and supervise employees?






29. Determine the maintained markup percentage for a refrigerator that costs an retailer $365 to stock and that sells for $690; the store wants to mark down the refrigerator 30 percent.






30. A salesperson says to a customer - 'I've has many customers express the same concern you've just stated.' What step of the basic strategy for handling objections does the preceding comment exemplify?






31. How does most price planning begin?






32. What is the transportation system with the best safety record?






33. On what figure are all other sales projection figures in a merchandise plan based?






34. What is a typical cash register arrangement?






35. A music store's display of compact discs by a popular country-western singer was unsuccessful. Huge posters of the singer completely overshadowed the CDs. Once the display was removed - sales of the CDs improved. What is the artistic element that mos






36. Frank owns a gardening service. Every few months - he leaves flyers detailing his services on the doorsteps of houses in local neighborhoods. What method is Frank using to find new customers?






37. What does the law of diminishing marginal utility state?






38. What is the name f a legal contract between a buyer and a supplier that lists the characteristics - price - and shipping instructions of the items the supplier will provide?






39. When are the customers' needs usually determined in a business-to-business sales situation?






40. Businesses that advertise in newspapers can target their ads to people wit particular interests or to those living in a particular region. Why can businesses do this targeting?






41. Ordering staple goods from a familiar vendor is what type of purchasing situation?






42. What is the one visual merchandising element that influences customer behavior more directly than any other?

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43. Arabesque Danceware store had $67 -500 in sales during January and its BOM stock inventory was $135000. What was its stock-to-sales ratio?






44. How should a salesperson greet a customer in Japan?






45. When are the customers' needs usually determined in a business-to-business sales situation?






46. Pet World wants to reduce its planned reductions by 7 percent from last year's figure of $850. Therefore - what would be Pet World's planned reduction amount for this year?






47. In which situation is using the latest jargon acceptable?






48. What is the most likely distribution channel for manufacturer of laundry products - candy - and flowers desined for consumers use?






49. The business often has the least control over which type of promotion?






50. In an advertising agency - some people study demographic data in order to determine the type of message that will appeal to a particular market segment. In what department do such agency employees usually work?







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Can you answer 50 questions in 15 minutes?


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