Test your basic knowledge |

Marketing Skills Exam

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What do many store use to mark the price on a dress or suit?






2. A stationary and gift store has a sale on July 5th of all small American flags and of red - white - and blue paper goods. Customers are given 50 percent off the price of the goods. What is this an example of?






3. A visual merchandising specialist is creating a display for a new walking shoe. The shoe store owner wants to emphasize the comfort and freedom of movement the shoes give the wearer. To created this effect - the visual merchandising specialist should






4. What is the purpose of an illustration in an ad?






5. What is loss-leader pricing a part of?






6. Faro illustrated children's books for a large publishing house. Her illustrations were original and charming - but very different from the types of drawings the company preferred. Eventually - Faro left the company for a job with another publishing f






7. What is the most likely distribution channel for manufacturer of laundry products - candy - and flowers desined for consumers use?






8. Which printed media is found in 98 percent of American homes?






9. What is electronic data interchange used for?






10. A salesperson says to a customer - 'I've has many customers express the same concern you've just stated.' What step of the basic strategy for handling objections does the preceding comment exemplify?






11. Brigette works for Rising Bakery Company. She manages the bakery's inventory at 25 supermarkets by refilling stock and maintaining the stores' Rising Bakery displays. What is Brigette?






12. What is the transportation system with the best safety record?






13. lettuce farmer in California sends a carload of produce east to Ohio on Monday night. On Tuesday morning - the farmer finds a buyer for the lettuce in Albuquerque - New Mexico. What railroad service can be use to arrange for the lettuce to go to New






14. What type of transportation is convenient and helps reduce both packaging and inventory costs?






15. What should you do when a customer interrupts you with a question while you are making change?






16. Anna sells upscale casual wear at Northeastern Adventures. Just before she writes up a customer's order - Anna shows the customer the store's newest merchandise - particularly those items that coordinate with the customer's purchases. What method is






17. During what stage of selling should you educate a customer about the special care or special instructions an item requires?






18. What is the checking method that is susceptible to errors if receivers do not physically count the total number of items in shipment?






19. What should the salesperson do when a customer is having difficulty making a buying decision?






20. Jayne works in the mens clothing department of a large department store. Yesterday - he noticed a customer inspecting an elegant suit. Approaching the customer - Jayne said - 'Good morning - Mr. Phelps. May I put that suit in a dressing room for you?






21. In which step of the sale should you learn what the retail customer is looking for in a good or service?






22. In what product lifecycle state is a product in when a product in when a product's marketers are looking for new market segments?






23. What is the most temporary of the psychological pricing techniques?






24. As Inara opened a new box of tissue - she noticed a card inside listing prizes she could win if she wrote her name and address on a pice of paper and mailed it to the tissue manufacturer - who would pull 10000 names of winners out of an enormous coll






25. What is the least expensive means of product transportation?






26. Employee morale is very low at the I Was Frames art supplies company. Employees are unhappy because vacant management positions are always filled by people from outside the company. Turnover at the production and supervisory levels is high. What do e






27. What is the difference between recorded sales and inventory based on a physical count?






28. What is the law which prohibits companies from engaging in price fixing?






29. Petite Boutique buys its blouses from Too Sweet blouse manufacturers. Too Sweet offers a 12 percent discounts on orders of $3000 or more. Petite Boutique ordered $4 -200 worth of merchandise and insistred on terms of 4/10 net 30. If the store takes a






30. What is the source of direction for the company in horizontally organized companies






31. What is the first step in the procedure for determining an item's retail price when we know the item's cost and the customary markup on retail?






32. A music store's display of compact discs by a popular country-western singer was unsuccessful. Huge posters of the singer completely overshadowed the CDs. Once the display was removed - sales of the CDs improved. What is the artistic element that mos






33. The sales close that should be used infrequently because it can be viewed by the customer as a pressure tactic is the...






34. According to Marketing Essentials - how does a customer feel when you ask several questions in a row?






35. What is the transportation system with the best safety record?






36. What is the most temporary of the psychological pricing techniques?






37. Who are those who assign work duties and supervise employees?






38. Ordering staple goods from a familiar vendor is what type of purchasing situation?






39. What is the name f a legal contract between a buyer and a supplier that lists the characteristics - price - and shipping instructions of the items the supplier will provide?






40. Arabesque Danceware store had $67 -500 in sales during January and its BOM stock inventory was $135000. What was its stock-to-sales ratio?






41. Price x Quantity Sold = what?






42. In ads - What are line of force?






43. A tape recorder that cost Plugged In electronics store $18 and that originally sold for $42 is marked down 25 percent. What is the maintained markup in dollars for the recorder?






44. What is the easiest and most effective method of suggestion selling?






45. Employee morale is very low at the I Was Frames art supplies company. Employees are unhappy because vacant management positions are always filled by people from outside the company. Turnover at the production and supervisory levels is high. What do e






46. 'My spouse and I would love to take this trip to Hawaii that you've described - but we have to repaint our house and we really should replace out refrigerator.' What us such an objection based on?






47. The Frisinas take a vacation every spring. Working with a travel agent to gather info. about possible destinations - they have planned and taken trips to resort locations throughout the U.S. What type 0f decision making will the Frisinas use to selec






48. In which type of print medium is an advertisement's life the shortest?






49. The Frisinas take a vacation every spring. Working with a travel agent to gather info. about possible destinations - they have planned and taken trips to resort locations throughout the U.S. What type 0f decision making will the Frisinas use to selec






50. What is the purpose of an illustration in an ad?