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Test your basic knowledge |
Marketing Skills Exam
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. In which step of the sale should you learn what the retail customer is looking for in a good or service?
Cost and expense analysis
Research service
Familiar saying with a twist
Determining needs
2. Score Sporting Goods store always has a display with mannequins engaged in season-appropriate sports. The store uses many props to make customers feel as if they could almost join the fun going on in the displays. How would you describe the settings
Realistic
Extended product feature
Manufacturer to wholesaler to retailer to consumer
Discount pricing
3. What is the purpose of an illustration in an ad?
Ignore the interruption
Proportion
Encourage the customer to make a purchase
Ignore the interruption
4. River Tam owns and operate River Tam's Textiles Which manufactures fabric used by furniture makers for covering sofas and chairs. River Tam's business is too small to afford its own sales force. What is the distribution channel that River Tam would m
Limited
Three
Manufacturer hires agent who represents him or her in selling to industrial user
Straight-rebury
5. What is the easiest and most effective method of suggestion selling?
Offering related merchandise
Buying allowance
Sales promotion
Production planning
6. Dana needed to stock up on office supplies. She bought three packages of multi-colored file folders at $4.25 per package - six boses of felt-tip markers at $3.68 per box - and two staplers at $6.19 apiece. Assuming a tax rate of 6 percent - What was
Purchase order
Formal training
Indirect
$50.04
7. What is the first step in the procedure for determining an item's retail price when we know the item's cost and the customary markup on retail?
Determine what percentage of the retail price is equal to cost
Sales revenue
Acknowledge
To transact purchase orders between businesses
8. What is electronic data interchange used for?
To transact purchase orders between businesses
Sales promotion
During the preapproach
Formal training
9. What is a typical cash register arrangement?
Now - free - new
Newspapers circulation is documented and verifiable
Departure
Coins in front - bills in back - $2 bills places under $1 bills
10. Richard bought bath towels for his new apartment. The original price for the towels was $21.95 each - but they had been marked down by 33 percent. What was the total cost to Richard - excluding tax - for four towels.
The salesperson's prior relationship with the customer
$58.83
Diversion-in-transit
Buying allowance
11. What is the first step in the procedure for determining an item's retail price when we know the item's cost and the customary markup on retail?
Determine what percentage of the retail price is equal to cost
Related merchandise dislpay
To transact purchase orders between businesses
By placing the money on the cash drawer ledge
12. What is electronic data interchange used for?
To transact purchase orders between businesses
$13.50
Curved
Greeting approach
13. What industry was adversely affected by price wars?
The home scanner industry
Determine what percentage of the retail price is equal to cost
Planned sales
Stop showing additional merchandise
14. What does the law of diminishing marginal utility state?
Departure
Consumers will buy only a limited amount of a product no matter how low its price
24 percent
$58.83
15. How does most price planning begin?
UPC code
Buying allowance
Promotional
Cost and expense analysis
16. In business-to-business selling - What is the key factor in determining the kinds of preapproach activities a salesperson should do?
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17. During a presentation - What is the maximum number of items a salesperson should show a customer at one time?
Three
Limited
2
The salesperson's prior relationship with the customer
18. What is the name f a legal contract between a buyer and a supplier that lists the characteristics - price - and shipping instructions of the items the supplier will provide?
Related merchandise dislpay
Purchase order
Ignore the interruption
Indirect
19. A customer in a computer store tells the salesperson - 'I cant buy this software program. I dont understand the directions.' The salesperson's reply is - 'Let's read over the directions together. What is the first direction you find confusing?' What
Limited
Question
Direct check
Extended product feature
20. In business-to-business selling - What is the key factor in determining the kinds of preapproach activities a salesperson should do?
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21. 'My spouse and I would love to take this trip to Hawaii that you've described - but we have to repaint our house and we really should replace out refrigerator.' What us such an objection based on?
Air
Cross-examined
Need
The width of the store's aisles
22. Pet World wants to reduce its planned reductions by 7 percent from last year's figure of $850. Therefore - what would be Pet World's planned reduction amount for this year?
Related merchandise dislpay
$790.50
Stop showing additional merchandise
Newspaper
23. What is the most likely distribution channel for manufacturer of laundry products - candy - and flowers desined for consumers use?
Discount pricing
Manufacturer to wholesaler to retailer to consumer
Realistic
Pipeline
24. As Inara opened a new box of tissue - she noticed a card inside listing prizes she could win if she wrote her name and address on a pice of paper and mailed it to the tissue manufacturer - who would pull 10000 names of winners out of an enormous coll
The customers
Indirect
Need
Incentives
25. What is one characteristic of advertising?
It always identifies the name of the business of individual that paid for it
Determining needs
Publicity
Coins in front - bills in back - $2 bills places under $1 bills
26. Jayne works in the mens clothing department of a large department store. Yesterday - he noticed a customer inspecting an elegant suit. Approaching the customer - Jayne said - 'Good morning - Mr. Phelps. May I put that suit in a dressing room for you?
Proportion
Cross-examined
Air
Greeting approach
27. What is the one visual merchandising element that influences customer behavior more directly than any other?
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28. What is the law which prohibits companies from engaging in price fixing?
Curved
Offering related merchandise
Sherman Antitrust Act
$58.83
29. In which step of the sale should you learn what the retail customer is looking for in a good or service?
Determining needs
Manufacturer to wholesaler to retailer to consumer
2
Publicity
30. As the chief financial officer of NewVillage Bookstores - Incorporated - Buffy monitors the company's financial status. She also meets with other company officers to decide the direction the company will take to meet customer needs and increase profi
Top Management
Directory
Coins in front - bills in back - $2 bills places under $1 bills
Need
31. What is the difference between recorded sales and inventory based on a physical count?
Standing room only close
Top Management
Stock shortage
The width of the store's aisles
32. A stationary and gift store has a sale on July 5th of all small American flags and of red - white - and blue paper goods. Customers are given 50 percent off the price of the goods. What is this an example of?
The width of the store's aisles
Standing room only close
Seasonal discount
Beds and dressers to hotel managers
33. A salesperson says to a customer - 'I've has many customers express the same concern you've just stated.' What step of the basic strategy for handling objections does the preceding comment exemplify?
Related merchandise dislpay
Indirect
Top Management
Acknowledge
34. What is the source of direction for the company in horizontally organized companies
Promotional
The customers
Pipeline
Stop showing additional merchandise
35. In what product lifecycle state is a product in when a product in when a product's marketers are looking for new market segments?
During the preapproach
Air
Extended product feature
Maturity
36. Claire check merchandise shipments for a large electronics store. Recently - a shipment containing a variety of computer monitors and disk drivers arrived at the store later than expected and without an invoice. The salespeople needed the merchandise
Determine what percentage of the retail price is equal to cost
Blind check method
UPC code
24 percent
37. A print ad includes a photo of a woman dressed in pre-Revolutionary War attire and cooking over an open-air fire. The woman is clearly an employee of Williamsburg - the Virginia town in which daily life in 18th century America is re-enacted. The ad's
Now - free - new
Extended product feature
Standing room only close
Familiar saying with a twist
38. Arabesque Danceware store had $67 -500 in sales during January and its BOM stock inventory was $135000. What was its stock-to-sales ratio?
2
Cost and expense analysis
Curved
Formal training
39. Frank owns a gardening service. Every few months - he leaves flyers detailing his services on the doorsteps of houses in local neighborhoods. What method is Frank using to find new customers?
Promotional
The salesperson's prior relationship with the customer
Cold canvassing
Greeting approach
40. lettuce farmer in California sends a carload of produce east to Ohio on Monday night. On Tuesday morning - the farmer finds a buyer for the lettuce in Albuquerque - New Mexico. What railroad service can be use to arrange for the lettuce to go to New
Diversion-in-transit
Consumers will buy only a limited amount of a product no matter how low its price
$3 -548.16
2
41. In which type of print medium is an advertisement's life the shortest?
Publicity
By placing the money on the cash drawer ledge
Newspaper
Consumers will buy only a limited amount of a product no matter how low its price
42. How should a salesperson greet a customer in Japan?
Creativity
Psychological pricing
Shake hands firmly and bow
$790.50
43. What is a special price discount that is given as an incentive to wholesalers and retailers?
Buying allowance
Now - free - new
Straight-rebury
During the preapproach
44. Ordering staple goods from a familiar vendor is what type of purchasing situation?
Consumers will buy only a limited amount of a product no matter how low its price
Straight-rebury
It always identifies the name of the business of individual that paid for it
$3 -548.16
45. What do many store use to mark the price on a dress or suit?
Offering related merchandise
UPC code
Water
Proportion
46. Claire check merchandise shipments for a large electronics store. Recently - a shipment containing a variety of computer monitors and disk drivers arrived at the store later than expected and without an invoice. The salespeople needed the merchandise
Indirect
Blind check method
Integrated
Sherman Antitrust Act
47. The Frisinas take a vacation every spring. Working with a travel agent to gather info. about possible destinations - they have planned and taken trips to resort locations throughout the U.S. What type 0f decision making will the Frisinas use to selec
Stop showing additional merchandise
Limited
Promotional
Stock shortage
48. A tape recorder that cost Plugged In electronics store $18 and that originally sold for $42 is marked down 25 percent. What is the maintained markup in dollars for the recorder?
$13.50
The customers
Research service
Discount pricing
49. What is the least expensive means of product transportation?
Top Management
Water
Research service
Consumers will buy only a limited amount of a product no matter how low its price
50. Anna sells upscale casual wear at Northeastern Adventures. Just before she writes up a customer's order - Anna shows the customer the store's newest merchandise - particularly those items that coordinate with the customer's purchases. What method is
By placing the money on the cash drawer ledge
The width of the store's aisles
Offering related merchandise
$13.50