Test your basic knowledge |

Marketing Skills Exam

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. When are the customers' needs usually determined in a business-to-business sales situation?






2. Pet World wants to reduce its planned reductions by 7 percent from last year's figure of $850. Therefore - what would be Pet World's planned reduction amount for this year?






3. During a presentation - What is the maximum number of items a salesperson should show a customer at one time?






4. When are the customers' needs usually determined in a business-to-business sales situation?






5. Which printed media is found in 98 percent of American homes?






6. What is the easiest and most effective method of suggestion selling?






7. Score Sporting Goods store always has a display with mannequins engaged in season-appropriate sports. The store uses many props to make customers feel as if they could almost join the fun going on in the displays. How would you describe the settings






8. What should the salesperson do when a customer is having difficulty making a buying decision?






9. The Natural Place is a gift store selling items that focus on the environment and ecological concerns. Chris coordinates all of the physical elements in The Natural Place so that the store projects the right image to its customers. What is Chris dire






10. Businesses that advertise in newspapers can target their ads to people wit particular interests or to those living in a particular region. Why can businesses do this targeting?






11. lettuce farmer in California sends a carload of produce east to Ohio on Monday night. On Tuesday morning - the farmer finds a buyer for the lettuce in Albuquerque - New Mexico. What railroad service can be use to arrange for the lettuce to go to New






12. In what product lifecycle state is a product in when a product in when a product's marketers are looking for new market segments?






13. Price x Quantity Sold = what?






14. Ordering staple goods from a familiar vendor is what type of purchasing situation?






15. What does the law of diminishing marginal utility state?






16. A customer in a computer store tells the salesperson - 'I cant buy this software program. I dont understand the directions.' The salesperson's reply is - 'Let's read over the directions together. What is the first direction you find confusing?' What






17. The business often has the least control over which type of promotion?






18. Frank owns a gardening service. Every few months - he leaves flyers detailing his services on the doorsteps of houses in local neighborhoods. What method is Frank using to find new customers?






19. Faro illustrated children's books for a large publishing house. Her illustrations were original and charming - but very different from the types of drawings the company preferred. Eventually - Faro left the company for a job with another publishing f






20. What is the checking method that is susceptible to errors if receivers do not physically count the total number of items in shipment?






21. What type of transportation accounts for the smallest percentage of total ton-miles of freight shipped?






22. Claire check merchandise shipments for a large electronics store. Recently - a shipment containing a variety of computer monitors and disk drivers arrived at the store later than expected and without an invoice. The salespeople needed the merchandise






23. During a presentation - What is the maximum number of items a salesperson should show a customer at one time?






24. What is the name f a legal contract between a buyer and a supplier that lists the characteristics - price - and shipping instructions of the items the supplier will provide?






25. On what figure are all other sales projection figures in a merchandise plan based?






26. Anna sells upscale casual wear at Northeastern Adventures. Just before she writes up a customer's order - Anna shows the customer the store's newest merchandise - particularly those items that coordinate with the customer's purchases. What method is






27. The owner of Furry Friends pet store holds weekly informal meetings to keep employees aware of new products in the store. How are the pet shop employees getting product information?






28. According to Marketing Essentials - how does a customer feel when you ask several questions in a row?






29. What is a typical cash register arrangement?






30. When used in headlines - what words attract most readers' attention?






31. What is the most likely distribution channel for manufacturer of laundry products - candy - and flowers desined for consumers use?






32. What is the most temporary of the psychological pricing techniques?






33. What is a special price discount that is given as an incentive to wholesalers and retailers?






34. What is the purpose of an illustration in an ad?






35. In an advertising agency - some people study demographic data in order to determine the type of message that will appeal to a particular market segment. In what department do such agency employees usually work?






36. What is the source of direction for the company in horizontally organized companies






37. In ads - What are line of force?






38. Anna sells upscale casual wear at Northeastern Adventures. Just before she writes up a customer's order - Anna shows the customer the store's newest merchandise - particularly those items that coordinate with the customer's purchases. What method is






39. What does the law of diminishing marginal utility state?






40. Petite Boutique buys its blouses from Too Sweet blouse manufacturers. Too Sweet offers a 12 percent discounts on orders of $3000 or more. Petite Boutique ordered $4 -200 worth of merchandise and insistred on terms of 4/10 net 30. If the store takes a






41. Determine the maintained markup percentage for a refrigerator that costs an retailer $365 to stock and that sells for $690; the store wants to mark down the refrigerator 30 percent.






42. What is the least expensive means of product transportation?






43. What is one characteristic of advertising?






44. What industry was adversely affected by price wars?






45. What is the purpose of an illustration in an ad?






46. As the chief financial officer of NewVillage Bookstores - Incorporated - Buffy monitors the company's financial status. She also meets with other company officers to decide the direction the company will take to meet customer needs and increase profi






47. Faro illustrated children's books for a large publishing house. Her illustrations were original and charming - but very different from the types of drawings the company preferred. Eventually - Faro left the company for a job with another publishing f






48. A salesperson says to a customer - 'I've has many customers express the same concern you've just stated.' What step of the basic strategy for handling objections does the preceding comment exemplify?






49. 'My spouse and I would love to take this trip to Hawaii that you've described - but we have to repaint our house and we really should replace out refrigerator.' What us such an objection based on?






50. What is the most temporary of the psychological pricing techniques?