Test your basic knowledge |

Marketing Skills Exam

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What is the most temporary of the psychological pricing techniques?






2. What is electronic data interchange used for?






3. The sales close that should be used infrequently because it can be viewed by the customer as a pressure tactic is the...






4. What is a special price discount that is given as an incentive to wholesalers and retailers?






5. The owner of Furry Friends pet store holds weekly informal meetings to keep employees aware of new products in the store. How are the pet shop employees getting product information?






6. Arabesque Danceware store had $67 -500 in sales during January and its BOM stock inventory was $135000. What was its stock-to-sales ratio?






7. What is loss-leader pricing a part of?






8. In which situation is using the latest jargon acceptable?






9. Something's Cooking sells a variety of cooking and serving utensils. Each November the promotion staff creates an elaborate display of all he utensils and cooking pans a cook could possibly need to cook a big Thanksgiving meal. What type of display w






10. What should you do when a customer interrupts you with a question while you are making change?






11. In ads - What are line of force?






12. What is the first step in the procedure for determining an item's retail price when we know the item's cost and the customary markup on retail?






13. River Tam owns and operate River Tam's Textiles Which manufactures fabric used by furniture makers for covering sofas and chairs. River Tam's business is too small to afford its own sales force. What is the distribution channel that River Tam would m






14. A tape recorder that cost Plugged In electronics store $18 and that originally sold for $42 is marked down 25 percent. What is the maintained markup in dollars for the recorder?






15. A mortgage broker arranges for a lending institution (such as a bank or savings and loan association) to provide a mortgage for a consumer of business. In this case - What is the channel for distribution of services?






16. Brigette works for Rising Bakery Company. She manages the bakery's inventory at 25 supermarkets by refilling stock and maintaining the stores' Rising Bakery displays. What is Brigette?






17. Petite Boutique buys its blouses from Too Sweet blouse manufacturers. Too Sweet offers a 12 percent discounts on orders of $3000 or more. Petite Boutique ordered $4 -200 worth of merchandise and insistred on terms of 4/10 net 30. If the store takes a






18. As the chief financial officer of NewVillage Bookstores - Incorporated - Buffy monitors the company's financial status. She also meets with other company officers to decide the direction the company will take to meet customer needs and increase profi






19. In which situation is using the latest jargon acceptable?






20. What is loss-leader pricing a part of?






21. What should the salesperson do when a customer is having difficulty making a buying decision?






22. What is the easiest and most effective method of suggestion selling?






23. Something's Cooking sells a variety of cooking and serving utensils. Each November the promotion staff creates an elaborate display of all he utensils and cooking pans a cook could possibly need to cook a big Thanksgiving meal. What type of display w






24. What type of transportation accounts for the smallest percentage of total ton-miles of freight shipped?






25. Employee morale is very low at the I Was Frames art supplies company. Employees are unhappy because vacant management positions are always filled by people from outside the company. Turnover at the production and supervisory levels is high. What do e






26. What is the checking method that is susceptible to errors if receivers do not physically count the total number of items in shipment?






27. Faro illustrated children's books for a large publishing house. Her illustrations were original and charming - but very different from the types of drawings the company preferred. Eventually - Faro left the company for a job with another publishing f






28. What is the easiest and most effective method of suggestion selling?






29. What type of transportation is convenient and helps reduce both packaging and inventory costs?






30. During what stage of selling should you educate a customer about the special care or special instructions an item requires?






31. A salesperson says to a customer - 'I've has many customers express the same concern you've just stated.' What step of the basic strategy for handling objections does the preceding comment exemplify?






32. In what product lifecycle state is a product in when a product in when a product's marketers are looking for new market segments?






33. What type of transportation accounts for the smallest percentage of total ton-miles of freight shipped?






34. A mortgage broker arranges for a lending institution (such as a bank or savings and loan association) to provide a mortgage for a consumer of business. In this case - What is the channel for distribution of services?






35. A stationary and gift store has a sale on July 5th of all small American flags and of red - white - and blue paper goods. Customers are given 50 percent off the price of the goods. What is this an example of?






36. What is the purpose of an illustration in an ad?






37. What is the purpose of an illustration in an ad?






38. When are the customers' needs usually determined in a business-to-business sales situation?






39. In which type of print medium is an advertisement's life the shortest?






40. Price x Quantity Sold = what?






41. Sometimes a home owner who wishes to sell his or her house will but a home warranty. This means that the buyer of the house will not have to pay for particular house repairs that become necessary during the first year after the house is sold. In this






42. Businesses that advertise in newspapers can target their ads to people wit particular interests or to those living in a particular region. Why can businesses do this targeting?






43. What is the difference between recorded sales and inventory based on a physical count?






44. On what figure are all other sales projection figures in a merchandise plan based?






45. Anna sells upscale casual wear at Northeastern Adventures. Just before she writes up a customer's order - Anna shows the customer the store's newest merchandise - particularly those items that coordinate with the customer's purchases. What method is






46. lettuce farmer in California sends a carload of produce east to Ohio on Monday night. On Tuesday morning - the farmer finds a buyer for the lettuce in Albuquerque - New Mexico. What railroad service can be use to arrange for the lettuce to go to New






47. Which printed media is found in 98 percent of American homes?






48. On what figure are all other sales projection figures in a merchandise plan based?






49. A visual merchandising specialist is creating a display for a new walking shoe. The shoe store owner wants to emphasize the comfort and freedom of movement the shoes give the wearer. To created this effect - the visual merchandising specialist should






50. Dana needed to stock up on office supplies. She bought three packages of multi-colored file folders at $4.25 per package - six boses of felt-tip markers at $3.68 per box - and two staplers at $6.19 apiece. Assuming a tax rate of 6 percent - What was