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Test your basic knowledge |
Marketing Skills Exam
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. In business-to-business selling - What is the key factor in determining the kinds of preapproach activities a salesperson should do?
2. What is the most temporary of the psychological pricing techniques?
Related merchandise dislpay
Cross-examined
Purchase order
Promotional
3. The Frisinas take a vacation every spring. Working with a travel agent to gather info. about possible destinations - they have planned and taken trips to resort locations throughout the U.S. What type 0f decision making will the Frisinas use to selec
Limited
The salesperson's prior relationship with the customer
Blind check method
Pipeline
4. What is the contract term 3/10 net 30 extra 60 an example of?
Discount pricing
Departure
The customers
Production planning
5. Ordering staple goods from a familiar vendor is what type of purchasing situation?
$3 -548.16
Directory
Straight-rebury
Diversion-in-transit
6. What is a special price discount that is given as an incentive to wholesalers and retailers?
Sales promotion
Cross-examined
Pipeline
Buying allowance
7. Employee morale is very low at the I Was Frames art supplies company. Employees are unhappy because vacant management positions are always filled by people from outside the company. Turnover at the production and supervisory levels is high. What do e
Consumers will buy only a limited amount of a product no matter how low its price
By placing the money on the cash drawer ledge
Stock shortage
Loyalty
8. Materials requirement planning is part of what overall business activity?
Limited
Purchase order
Production planning
Maturity
9. What is the source of direction for the company in horizontally organized companies
Illustration sight lines lead the reader to the copy
The accuracy of the mailing list
Blind check method
The customers
10. A customer in a computer store tells the salesperson - 'I cant buy this software program. I dont understand the directions.' The salesperson's reply is - 'Let's read over the directions together. What is the first direction you find confusing?' What
Air
Employee relations
Pipeline
Question
11. What does the law of diminishing marginal utility state?
Consumers will buy only a limited amount of a product no matter how low its price
To transact purchase orders between businesses
Familiar saying with a twist
$58.83
12. What type of transportation accounts for the smallest percentage of total ton-miles of freight shipped?
Stock shortage
Limited
2
Air
13. In ads - What are line of force?
It always identifies the name of the business of individual that paid for it
Production planning
Psychological pricing
Illustration sight lines lead the reader to the copy
14. What is a special price discount that is given as an incentive to wholesalers and retailers?
Sales revenue
Seasonal discount
Beds and dressers to hotel managers
Buying allowance
15. Arabesque Danceware store had $67 -500 in sales during January and its BOM stock inventory was $135000. What was its stock-to-sales ratio?
Buying allowance
2
Manufacturer hires agent who represents him or her in selling to industrial user
It always identifies the name of the business of individual that paid for it
16. A company's commitment to maintaining a good health and benefits package for its workers will directly affect its
Direct check
Related merchandise dislpay
Employee relations
Diversion-in-transit
17. The Frisinas take a vacation every spring. Working with a travel agent to gather info. about possible destinations - they have planned and taken trips to resort locations throughout the U.S. What type 0f decision making will the Frisinas use to selec
The salesperson's prior relationship with the customer
Limited
Rack jobber
$13.50
18. In ads - What are line of force?
$50.04
$58.83
Psychological pricing
Illustration sight lines lead the reader to the copy
19. What is the law which prohibits companies from engaging in price fixing?
Sherman Antitrust Act
Manufacturer to wholesaler to retailer to consumer
Air
Diversion-in-transit
20. What is the purpose of an illustration in an ad?
Incentives
Determining needs
Encourage the customer to make a purchase
Related merchandise dislpay
21. Ordering staple goods from a familiar vendor is what type of purchasing situation?
During the preapproach
During the preapproach
Straight-rebury
Formal training
22. What is the easiest and most effective method of suggestion selling?
Maturity
Employee relations
Determine what percentage of the retail price is equal to cost
Offering related merchandise
23. A mortgage broker arranges for a lending institution (such as a bank or savings and loan association) to provide a mortgage for a consumer of business. In this case - What is the channel for distribution of services?
2
Beds and dressers to hotel managers
$3 -548.16
Indirect
24. Pet World wants to reduce its planned reductions by 7 percent from last year's figure of $850. Therefore - what would be Pet World's planned reduction amount for this year?
Sales promotion
Top Management
$790.50
Related merchandise dislpay
25. Which printed media is found in 98 percent of American homes?
Directory
Newspaper
Consumers will buy only a limited amount of a product no matter how low its price
Pipeline
26. What is the law which prohibits companies from engaging in price fixing?
Manufacturer hires agent who represents him or her in selling to industrial user
Sherman Antitrust Act
Cross-examined
Ignore the interruption
27. The sales close that should be used infrequently because it can be viewed by the customer as a pressure tactic is the...
During the preapproach
Buying allowance
Straight-rebury
Standing room only close
28. A visual merchandising specialist is creating a display for a new walking shoe. The shoe store owner wants to emphasize the comfort and freedom of movement the shoes give the wearer. To created this effect - the visual merchandising specialist should
Publicity
Diversion-in-transit
Curved
Encourage the customer to make a purchase
29. During a presentation - What is the maximum number of items a salesperson should show a customer at one time?
Coins in front - bills in back - $2 bills places under $1 bills
Shake hands firmly and bow
Three
Extended product feature
30. When are the customers' needs usually determined in a business-to-business sales situation?
During the preapproach
Newspapers circulation is documented and verifiable
Acknowledge
Indirect
31. 'My spouse and I would love to take this trip to Hawaii that you've described - but we have to repaint our house and we really should replace out refrigerator.' What us such an objection based on?
Need
Stop showing additional merchandise
Manufacturer to wholesaler to retailer to consumer
Question
32. The Baker and Roberti 29 Flavors ice cream company sells its ice cream and frozen yogurt only in its company-owned retail stores. What is this particular kind of distribution called?
Creativity
2
Integrated
Standing room only close
33. What is the difference between recorded sales and inventory based on a physical count?
Offering related merchandise
Purchase order
Stock shortage
Manufacturer hires agent who represents him or her in selling to industrial user
34. How does most price planning begin?
UPC code
Cost and expense analysis
24 percent
Trucking
35. A salesperson says to a customer - 'I've has many customers express the same concern you've just stated.' What step of the basic strategy for handling objections does the preceding comment exemplify?
Acknowledge
Supervisors
Water
Supervisors
36. What is the least expensive means of product transportation?
Trucking
Water
Planned sales
Acknowledge
37. Arabesque Danceware store had $67 -500 in sales during January and its BOM stock inventory was $135000. What was its stock-to-sales ratio?
UPC code
Acknowledge
Consumers will buy only a limited amount of a product no matter how low its price
2
38. What is the name f a legal contract between a buyer and a supplier that lists the characteristics - price - and shipping instructions of the items the supplier will provide?
Purchase order
Employee relations
Straight-rebury
Limited
39. What is the checking method that is susceptible to errors if receivers do not physically count the total number of items in shipment?
Direct check
Loyalty
The home scanner industry
Trucking
40. How does most price planning begin?
Loyalty
Psychological pricing
Cost and expense analysis
Limited
41. What should you do when a customer interrupts you with a question while you are making change?
Greeting approach
Integrated
Psychological pricing
Ignore the interruption
42. What is the most temporary of the psychological pricing techniques?
Encourage the customer to make a purchase
Planned sales
Manufacturer to wholesaler to retailer to consumer
Promotional
43. When used in headlines - what words attract most readers' attention?
Now - free - new
Top Management
Limited
Supervisors
44. Score Sporting Goods store always has a display with mannequins engaged in season-appropriate sports. The store uses many props to make customers feel as if they could almost join the fun going on in the displays. How would you describe the settings
Blind check method
Realistic
Beds and dressers to hotel managers
24 percent
45. What do many store use to mark the price on a dress or suit?
Curved
UPC code
Standing room only close
Cross-examined
46. Who are those who assign work duties and supervise employees?
Straight-rebury
Illustration sight lines lead the reader to the copy
Supervisors
$790.50
47. What is the contract term 3/10 net 30 extra 60 an example of?
Supervisors
Promotional
Psychological pricing
Discount pricing
48. What is the source of direction for the company in horizontally organized companies
Sales revenue
Cost and expense analysis
$790.50
The customers
49. In which situation is using the latest jargon acceptable?
Beds and dressers to hotel managers
Incentives
Departure
Stock shortage
50. lettuce farmer in California sends a carload of produce east to Ohio on Monday night. On Tuesday morning - the farmer finds a buyer for the lettuce in Albuquerque - New Mexico. What railroad service can be use to arrange for the lettuce to go to New
Supervisors
Diversion-in-transit
Three
Offering related merchandise