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Test your basic knowledge |
Mass Media And Pop Culture
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Study First
Subjects
:
journalism-and-media
,
bvat
Instructions:
Answer 50 questions in 15 minutes.
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study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Combination of rituals and social construction of reality (via the Cultural Model)
signifie
new shared meanings
major chains of exhibition
Minimalist Effects Theory
2. Perceivable part of the sign
signifier
children as vulnerable consumers
activities in exhibition
Control the media
3. Simple stories with compelling characters and resonant plots - provide ideals to live by
brand image
signifier
myth
activities in exhibition
4. Buying a product to consume the myth - to form a relationship with the myth's creator
brand image
ritual action
fragile child
distribution
5. Fulfilling needs - emotional benefits
audience as a market commodity
Levels of communication
Emotional Branding
media-industrial complex
6. Messages have little direct effect on the audience
Minimalist Effects Theory
Levels of communication
Transmission Model
symbolic relationship (convention)
7. System of meanings generated by association of signifiers and signifieds
iconical relationship (resemblance)
The propaganda model
signification system
distribution
8. When the audience is an 'object produced to be sold for profit' ex. Gossip Girl (media co. - advertisers - females 18 - screenwriter)
signification system
brand elements
icons
audience as a market commodity
9. Deep connection with culture - competition for share of culture - use of symbolism and what the brand 'stands' for
ritual action
levels of culture (high vs. low)
signifier
characteristics of iconic brands
10. Screenplay/screenwriter - location/production costs - hiring movie stars - hiring movie crew - securing Completion Bond company
Cultural Branding
ritual action
activities in production
The propaganda model
11. Discipline that studies the nature of a system of meaning
activities in distribution
components of the industrial process
activities in exhibition
semiotics
12. Regal - AMC - Cinemark - Carmike - Cineplex Entertainment
major chains of exhibition
Definitions of Culture
indexical relationship (casual connection)
distribution
13. Presenting materials to the audience for viewing/buying
exhibition
advertising
culture as communication
ideology
14. Religion - family - work
fragile child
tradition sources of identity
ideology
characteristics of culture
15. Separated based on bias of preference - preferences influenced by social class - education - etc.
product placement
Cognitive Branding
production
levels of culture (high vs. low)
16. People will immediately respond to a message
associations
Powerful Effects Theory
sign
tradition sources of identity
17. Socialization - inter-generational eavesdropping - role modeling - stereotyping
lifestyle effects
iconical relationship (resemblance)
Message Effects
social construction of reality
18. Delivery of the produced material - marketing
associations
distribution
individual-level effects of product placement
social construction of reality
19. The direct associations people make about a brand
Indirect (Cognitive) Effects Theory
exhibition
new shared meanings
brand image
20. Owners - Advertisers - Government - Special Interest Groups - News Sources - Audiences - Newsroom culture - Technology
Control the media
sign
Levels of communication
Media literacy dimensions
21. Created by the consumers from: name - logo - tagline - colors - music - etc.
brand identity
indexical relationship (casual connection)
characteristics of pop culture
sign
22. Incorporating the branded product into the dialogue or plot of the production
product integration
Transmission Model
Message Effects
activities in production
23. Media can give status to an individual - because media coverage exposes them to large audiences - they can seem important
sign
product integration
brand identity
Status conferral
24. Selecting a specific part to focus on within the demographic or psychographic
audience targeting
Cultivation analysis
fragile child
semiotics
25. Iconic brands - embedding into culture - how the brand contributes to society
Indirect (Cognitive) Effects Theory
production
semiotics
Cultural Branding
26. Cognitive Effects: people learn more from people they identify with - Attitudinal Effect: people develop feelings about a product - Behavioral Effect: actions such as clipping a coupon or voting for a candidate - Psychological Effect: Inspiring fear
Message Effects
product integration
activities in distribution
levels of culture (high vs. low)
27. Preexisting beliefs of individuals influence perception of messages
distribution
Transmission Model
media-industrial complex
Indirect (Cognitive) Effects Theory
28. historically shared meanings (rituals) + individually created meanings (social construction of reality) = new shared meaning...qualitative - mass
characteristics of culture
brand image
Cultural Model
signifie
29. Creation of mass-media materials for distribution
children as vulnerable consumers
The propaganda model
production
audience segmenting
30. Interpersonal Communication - Intrapersonal Communication - Group Communication - Mass Communication
fragile child
resilient child
Levels of communication
Powerful Effects Theory
31. Mind-share - functional benefits - very basic
Cognitive Branding
Minimalist Effects Theory
Cultivation analysis
Status conferral
32. Organization/structure of signs - inbuilt system of cultural meanings built into a sign
resilient child
brand elements
problems with product placement
code
33. Cognitive: ability to intellectually process information - Emotional: feelings created by media - - Aesthetic: interpreting media in an artistic POV - Moral: examining the values of the medium
associations
Media literacy dimensions
components of the industrial process
semiotics
34. Watching large amounts of tv cultivates a distinct view of the world that is sharply at odds with reality (Mean-World syndrome) - because of televised violence - heavy television viewers are more likely to fear violence
exhibition
Cultivation analysis
associations
icons
35. Innovation - research and development - and risk
signification system
Levels of communication
components of the industrial process
Emotional Branding
36. Everything in your experience (object - action - event)
audience segmenting
Cumulative Effects Theory
sign
indexical relationship (casual connection)
37. Mass media - leisure activities - consumer lifestyle
new sources of identity
Cumulative Effects Theory
Levels of communication
tradition sources of identity
38. National ideology vs. personal experience = tension
Indirect (Cognitive) Effects Theory
factors that create a need for myth
advertising
Cognitive Branding
39. Paid - mediated form of communication from an identifiable source - designed to persuade the receiver to take some action
exhibition
advertising
sign
myth
40. Complimentary - the 'what' and the 'why'
characteristics of pop culture
Transmission vs. Cultural Model
characteristics of iconic brands
characteristics of culture
41. Sign and meaning linked by way of cause or association - ex. smoke means fire
ritual action
indexical relationship (casual connection)
exhibition
ideology
42. Better brand recall - better creation of realism - lessens negative backlash due to overly-prominent placement
advertising
characteristics of pop culture
culture as communication
individual-level effects of product placement
43. Use of the branded product as a prop in a production for a fee
audience segmenting
lifestyle effects
iconical relationship (resemblance)
product placement
44. Rejection of high vs. low distinction - populist/popular/public - reaction to mainstream - short shelf life
characteristics of pop culture
brand identity
product placement
social construction of reality
45. Of who you are - who we are - and who they are
individual-level effects of product placement
culture as communication
signifier
brand identity
46. Mass messages would overwhelm people in the absence of the influences of family - mass media messages are a stimulus that would lead to a predictable attitudinal or behavioral response with nothing intervening between sender & audience
brand image
new shared meanings
The propaganda model
Cultural Branding
47. The use of news to promote corporate holdings is wrong.
audience targeting
media-industrial complex
brand image
indexical relationship (casual connection)
48. Avoid production - follow models/copy-cat - create sequels of hits - burden the indies
activities in exhibition
Control the media
symbolic relationship (convention)
dealing with risk
49. 1. widely favored or well-liked by many 2. originates from the people 3. is mass produced 4. left-over from high culture
Definitions of Culture
characteristics of culture
ideology
audience segmenting
50. Activities - self-worth evaluation - problem-solving tactics
evidence of a consumer culture among children
Levels of communication
Cultural Model
brand elements
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