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Test your basic knowledge |
Mass Media And Pop Culture
Start Test
Study First
Subjects
:
journalism-and-media
,
bvat
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Discipline that studies the nature of a system of meaning
characteristics of pop culture
Emotional Branding
components of the industrial process
semiotics
2. Religion - family - work
Transmission vs. Cultural Model
tradition sources of identity
activities in production
characteristics of iconic brands
3. Mass media - leisure activities - consumer lifestyle
dealing with risk
sign
social construction of reality
new sources of identity
4. Media can give status to an individual - because media coverage exposes them to large audiences - they can seem important
icons
Status conferral
ideology
Cultural Branding
5. Perceivable part of the sign
Status conferral
Definitions of Culture
signifier
advertising
6. Different parts of the brand (ex. name - logo - colors)
signifier
brand elements
activities in production
product integration
7. Messages have a long-term effect on the audience
resilient child
Cumulative Effects Theory
The propaganda model
The truths of Media
8. Incorporating the branded product into the dialogue or plot of the production
product integration
Minimalist Effects Theory
Message Effects
Control the media
9. Innovation - research and development - and risk
components of the industrial process
Cultural Branding
rituals
ritual action
10. Breakdown based on demographics and psychographics
audience segmenting
individual-level effects of product placement
semiotics
code
11. Cognitive Effects: people learn more from people they identify with - Attitudinal Effect: people develop feelings about a product - Behavioral Effect: actions such as clipping a coupon or voting for a candidate - Psychological Effect: Inspiring fear
Cultivation analysis
Message Effects
problems with product placement
dealing with risk
12. Directed by processed and stored information - active receiver - change with maturation
resilient child
lifestyle effects
symbolic relationship (convention)
associations
13. Rejection of high vs. low distinction - populist/popular/public - reaction to mainstream - short shelf life
problems with product placement
characteristics of pop culture
brand elements
Cultivation analysis
14. Encapsulated myths that fulfill our needs
signification system
activities in exhibition
icons
individual-level effects of product placement
15. Directed by desires and emotions - passive receiver - early habits are difficult to change
audience targeting
fragile child
Transmission vs. Cultural Model
Minimalist Effects Theory
16. Owners - Advertisers - Government - Special Interest Groups - News Sources - Audiences - Newsroom culture - Technology
Cultural Model
indexical relationship (casual connection)
Control the media
Transmission vs. Cultural Model
17. Created by the consumers from: name - logo - tagline - colors - music - etc.
Indirect (Cognitive) Effects Theory
tradition sources of identity
brand identity
iconical relationship (resemblance)
18. Meaning derived from a social agreement
new shared meanings
individual-level effects of product placement
Transmission Model
symbolic relationship (convention)
19. Delivery of the produced material - marketing
problems with product placement
distribution
major chains of exhibition
associations
20. Cognitive: ability to intellectually process information - Emotional: feelings created by media - - Aesthetic: interpreting media in an artistic POV - Moral: examining the values of the medium
lifestyle effects
Media literacy dimensions
activities in production
tradition sources of identity
21. Way of thinking that makes the existing organization of social relations appear natural and inevitable
factors that create a need for myth
Definitions of Culture
ideology
Status conferral
22. Creation of mass-media materials for distribution
advertising
production
product placement
brand identity
23. Iconic brands - embedding into culture - how the brand contributes to society
lifestyle effects
Cultural Branding
Cultivation analysis
levels of culture (high vs. low)
24. Simple stories with compelling characters and resonant plots - provide ideals to live by
media-industrial complex
myth markets
iconical relationship (resemblance)
myth
25. Use of the branded product as a prop in a production for a fee
product placement
product integration
evidence of a consumer culture among children
culture as communication
26. 1. widely favored or well-liked by many 2. originates from the people 3. is mass produced 4. left-over from high culture
rituals
Media literacy dimensions
Definitions of Culture
Indirect (Cognitive) Effects Theory
27. Individually created meanings
major chains of exhibition
characteristics of culture
product integration
social construction of reality
28. Better brand recall - better creation of realism - lessens negative backlash due to overly-prominent placement
characteristics of iconic brands
individual-level effects of product placement
rituals
The truths of Media
29. Presenting materials to the audience for viewing/buying
exhibition
Cumulative Effects Theory
The propaganda model
children as vulnerable consumers
30. Selecting a specific part to focus on within the demographic or psychographic
brand identity
Transmission vs. Cultural Model
audience targeting
production
31. Of who you are - who we are - and who they are
Media literacy dimensions
Status conferral
Message Effects
culture as communication
32. Wide release - platform release - exclusive release
fragile child
social construction of reality
Cultivation analysis
activities in exhibition
33. Socialization - inter-generational eavesdropping - role modeling - stereotyping
myth
signification system
lifestyle effects
Definitions of Culture
34. The direct associations people make about a brand
fragile child
problems with product placement
brand image
semiotics
35. Specific to a group of people - individuals are socialized into culture - individuals can belong to multiple subcultures - shared beliefs - behaviors - attitudes - etc.
characteristics of culture
production
associations
sign
36. Mind-share - functional benefits - very basic
Cognitive Branding
Message Effects
fragile child
culture as communication
37. Choosing a release date - determining/adjusting the number of prints to make - developing/implementing a strategic communication campaign (advertising and public relations)
brand image
activities in distribution
problems with product placement
advertising
38. People will immediately respond to a message
audience segmenting
Powerful Effects Theory
Cognitive Branding
myth
39. Paid - mediated form of communication from an identifiable source - designed to persuade the receiver to take some action
advertising
ideology
problems with product placement
brand image
40. Activities - self-worth evaluation - problem-solving tactics
audience targeting
evidence of a consumer culture among children
factors that create a need for myth
major chains of exhibition
41. When the audience is an 'object produced to be sold for profit' ex. Gossip Girl (media co. - advertisers - females 18 - screenwriter)
Transmission Model
Cumulative Effects Theory
audience as a market commodity
levels of culture (high vs. low)
42. Separated based on bias of preference - preferences influenced by social class - education - etc.
levels of culture (high vs. low)
dealing with risk
characteristics of iconic brands
brand elements
43. Combination of rituals and social construction of reality (via the Cultural Model)
new shared meanings
fragile child
exhibition
code
44. Consumer deception via fewer defense mechanisms - mere exposure - and less processing
ritual action
problems with product placement
resilient child
Control the media
45. Organization/structure of signs - inbuilt system of cultural meanings built into a sign
code
signification system
characteristics of pop culture
advertising
46. Sign and meaning linked by way of cause or association - ex. smoke means fire
audience segmenting
indexical relationship (casual connection)
product integration
product placement
47. Regal - AMC - Cinemark - Carmike - Cineplex Entertainment
audience targeting
individual-level effects of product placement
major chains of exhibition
product integration
48. Resemblance between sign and something else - variance in shared meaning
activities in production
advertising
iconical relationship (resemblance)
Transmission Model
49. Watching large amounts of tv cultivates a distinct view of the world that is sharply at odds with reality (Mean-World syndrome) - because of televised violence - heavy television viewers are more likely to fear violence
levels of culture (high vs. low)
Cultivation analysis
Message Effects
Cumulative Effects Theory
50. Complimentary - the 'what' and the 'why'
characteristics of culture
ritual action
symbolic relationship (convention)
Transmission vs. Cultural Model