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Mass Media And Pop Culture

  • Answer 50 questions in 15 minutes.
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  • Match each statement with the correct term.
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This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Breakdown based on demographics and psychographics

2. Created by the consumers from: name - logo - tagline - colors - music - etc.

3. Sign and meaning linked by way of cause or association - ex. smoke means fire

4. Specific to a group of people - individuals are socialized into culture - individuals can belong to multiple subcultures - shared beliefs - behaviors - attitudes - etc.

5. The use of news to promote corporate holdings is wrong.

6. Messages have a long-term effect on the audience

7. Owners - Advertisers - Government - Special Interest Groups - News Sources - Audiences - Newsroom culture - Technology

8. Source - message - receiver - quantitative - individual

9. Directed by processed and stored information - active receiver - change with maturation

10. Interpersonal Communication - Intrapersonal Communication - Group Communication - Mass Communication

11. Paid - mediated form of communication from an identifiable source - designed to persuade the receiver to take some action

12. Meaning evoked by the signifier

13. historically shared meanings (rituals) + individually created meanings (social construction of reality) = new shared meaning...qualitative - mass

14. Cognitive Effects: people learn more from people they identify with - Attitudinal Effect: people develop feelings about a product - Behavioral Effect: actions such as clipping a coupon or voting for a candidate - Psychological Effect: Inspiring fear

15. Perceivable part of the sign

16. Encapsulated myths that fulfill our needs

17. Innovation - research and development - and risk

18. Media can give status to an individual - because media coverage exposes them to large audiences - they can seem important

19. Mass media - leisure activities - consumer lifestyle

20. Screenplay/screenwriter - location/production costs - hiring movie stars - hiring movie crew - securing Completion Bond company

21. Choosing a release date - determining/adjusting the number of prints to make - developing/implementing a strategic communication campaign (advertising and public relations)

22. Selecting a specific part to focus on within the demographic or psychographic

23. System of meanings generated by association of signifiers and signifieds

24. Different parts of the brand (ex. name - logo - colors)

25. Preexisting beliefs of individuals influence perception of messages

26. Organization/structure of signs - inbuilt system of cultural meanings built into a sign

27. Consumer deception via fewer defense mechanisms - mere exposure - and less processing

28. Way of thinking that makes the existing organization of social relations appear natural and inevitable

29. Incorporating the branded product into the dialogue or plot of the production

30. Images - thoughts - words - or emotions that come to mind with a brand

31. Socialization - inter-generational eavesdropping - role modeling - stereotyping

32. Activities - self-worth evaluation - problem-solving tactics

33. Everything in your experience (object - action - event)

34. Use of the branded product as a prop in a production for a fee

35. When the audience is an 'object produced to be sold for profit' ex. Gossip Girl (media co. - advertisers - females 18 - screenwriter)

36. Better brand recall - better creation of realism - lessens negative backlash due to overly-prominent placement

37. Presenting materials to the audience for viewing/buying

38. Complimentary - the 'what' and the 'why'

39. Regal - AMC - Cinemark - Carmike - Cineplex Entertainment

40. Iconic brands - embedding into culture - how the brand contributes to society

41. Deep connection with culture - competition for share of culture - use of symbolism and what the brand 'stands' for

42. National conversation = national identity - multiple brands in competition

43. Delivery of the produced material - marketing

44. Cognitive: ability to intellectually process information - Emotional: feelings created by media - - Aesthetic: interpreting media in an artistic POV - Moral: examining the values of the medium

45. Buying a product to consume the myth - to form a relationship with the myth's creator

46. Historically shared meanings

47. Messages have little direct effect on the audience

48. Wide release - platform release - exclusive release

49. Directed by desires and emotions - passive receiver - early habits are difficult to change

50. Mind-share - functional benefits - very basic