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Mass Media And Pop Culture

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Better brand recall - better creation of realism - lessens negative backlash due to overly-prominent placement






2. System of meanings generated by association of signifiers and signifieds






3. The use of news to promote corporate holdings is wrong.






4. National ideology vs. personal experience = tension






5. Combination of rituals and social construction of reality (via the Cultural Model)






6. Religion - family - work






7. Everything in your experience (object - action - event)






8. Created by the consumers from: name - logo - tagline - colors - music - etc.






9. Creation of mass-media materials for distribution






10. The direct associations people make about a brand






11. Iconic brands - embedding into culture - how the brand contributes to society






12. Mass media - leisure activities - consumer lifestyle






13. Media can give status to an individual - because media coverage exposes them to large audiences - they can seem important






14. Incorporating the branded product into the dialogue or plot of the production






15. Selecting a specific part to focus on within the demographic or psychographic






16. Delivery of the produced material - marketing






17. People will immediately respond to a message






18. Choosing a release date - determining/adjusting the number of prints to make - developing/implementing a strategic communication campaign (advertising and public relations)






19. Resemblance between sign and something else - variance in shared meaning






20. Of who you are - who we are - and who they are






21. Sign and meaning linked by way of cause or association - ex. smoke means fire






22. Cognitive: ability to intellectually process information - Emotional: feelings created by media - - Aesthetic: interpreting media in an artistic POV - Moral: examining the values of the medium






23. Discipline that studies the nature of a system of meaning






24. Rejection of high vs. low distinction - populist/popular/public - reaction to mainstream - short shelf life






25. Deep connection with culture - competition for share of culture - use of symbolism and what the brand 'stands' for






26. Mind-share - functional benefits - very basic






27. Meaning evoked by the signifier






28. Limited information sources - personal experience - and context for claims






29. Way of thinking that makes the existing organization of social relations appear natural and inevitable






30. Cognitive Effects: people learn more from people they identify with - Attitudinal Effect: people develop feelings about a product - Behavioral Effect: actions such as clipping a coupon or voting for a candidate - Psychological Effect: Inspiring fear






31. Fulfilling needs - emotional benefits






32. Source - message - receiver - quantitative - individual






33. When the audience is an 'object produced to be sold for profit' ex. Gossip Girl (media co. - advertisers - females 18 - screenwriter)






34. Encapsulated myths that fulfill our needs






35. historically shared meanings (rituals) + individually created meanings (social construction of reality) = new shared meaning...qualitative - mass






36. Owners - Advertisers - Government - Special Interest Groups - News Sources - Audiences - Newsroom culture - Technology






37. Consumer deception via fewer defense mechanisms - mere exposure - and less processing






38. Breakdown based on demographics and psychographics






39. Interpersonal Communication - Intrapersonal Communication - Group Communication - Mass Communication






40. Meaning derived from a social agreement






41. Screenplay/screenwriter - location/production costs - hiring movie stars - hiring movie crew - securing Completion Bond company






42. Paid - mediated form of communication from an identifiable source - designed to persuade the receiver to take some action






43. Historically shared meanings






44. Different parts of the brand (ex. name - logo - colors)






45. Buying a product to consume the myth - to form a relationship with the myth's creator






46. Mass messages would overwhelm people in the absence of the influences of family - mass media messages are a stimulus that would lead to a predictable attitudinal or behavioral response with nothing intervening between sender & audience






47. Preexisting beliefs of individuals influence perception of messages






48. Wide release - platform release - exclusive release






49. Presenting materials to the audience for viewing/buying






50. 1. widely favored or well-liked by many 2. originates from the people 3. is mass produced 4. left-over from high culture







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Can you answer 50 questions in 15 minutes?


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