Test your basic knowledge |

Mass Media And Pop Culture

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Incorporating the branded product into the dialogue or plot of the production






2. historically shared meanings (rituals) + individually created meanings (social construction of reality) = new shared meaning...qualitative - mass






3. Way of thinking that makes the existing organization of social relations appear natural and inevitable






4. Messages have a long-term effect on the audience






5. National conversation = national identity - multiple brands in competition






6. Buying a product to consume the myth - to form a relationship with the myth's creator






7. Cognitive: ability to intellectually process information - Emotional: feelings created by media - - Aesthetic: interpreting media in an artistic POV - Moral: examining the values of the medium






8. Complimentary - the 'what' and the 'why'






9. Encapsulated myths that fulfill our needs






10. Everything in your experience (object - action - event)






11. Paid - mediated form of communication from an identifiable source - designed to persuade the receiver to take some action






12. Creation of mass-media materials for distribution






13. Watching large amounts of tv cultivates a distinct view of the world that is sharply at odds with reality (Mean-World syndrome) - because of televised violence - heavy television viewers are more likely to fear violence






14. Iconic brands - embedding into culture - how the brand contributes to society






15. Media can give status to an individual - because media coverage exposes them to large audiences - they can seem important






16. Consumer deception via fewer defense mechanisms - mere exposure - and less processing






17. When the audience is an 'object produced to be sold for profit' ex. Gossip Girl (media co. - advertisers - females 18 - screenwriter)






18. Use of the branded product as a prop in a production for a fee






19. Preexisting beliefs of individuals influence perception of messages






20. Regal - AMC - Cinemark - Carmike - Cineplex Entertainment






21. Mass messages would overwhelm people in the absence of the influences of family - mass media messages are a stimulus that would lead to a predictable attitudinal or behavioral response with nothing intervening between sender & audience






22. Innovation - research and development - and risk






23. Historically shared meanings






24. Individually created meanings






25. Perceivable part of the sign






26. Interpersonal Communication - Intrapersonal Communication - Group Communication - Mass Communication






27. Messages have little direct effect on the audience






28. Source - message - receiver - quantitative - individual






29. Cognitive Effects: people learn more from people they identify with - Attitudinal Effect: people develop feelings about a product - Behavioral Effect: actions such as clipping a coupon or voting for a candidate - Psychological Effect: Inspiring fear






30. Religion - family - work






31. Resemblance between sign and something else - variance in shared meaning






32. Sign and meaning linked by way of cause or association - ex. smoke means fire






33. The use of news to promote corporate holdings is wrong.






34. Selecting a specific part to focus on within the demographic or psychographic






35. Mass media - leisure activities - consumer lifestyle






36. Limited information sources - personal experience - and context for claims






37. Discipline that studies the nature of a system of meaning






38. Different parts of the brand (ex. name - logo - colors)






39. Better brand recall - better creation of realism - lessens negative backlash due to overly-prominent placement






40. Presenting materials to the audience for viewing/buying






41. Media are essential components of our lives - No mainstream media (MSM) - Everything from the margin moves to the center - Nothing's new; everything that happened in the past will happen again - New media are always scary - Activism and analysis are






42. Owners - Advertisers - Government - Special Interest Groups - News Sources - Audiences - Newsroom culture - Technology






43. System of meanings generated by association of signifiers and signifieds






44. Choosing a release date - determining/adjusting the number of prints to make - developing/implementing a strategic communication campaign (advertising and public relations)






45. Combination of rituals and social construction of reality (via the Cultural Model)






46. Images - thoughts - words - or emotions that come to mind with a brand






47. Directed by desires and emotions - passive receiver - early habits are difficult to change






48. Screenplay/screenwriter - location/production costs - hiring movie stars - hiring movie crew - securing Completion Bond company






49. Separated based on bias of preference - preferences influenced by social class - education - etc.






50. Meaning derived from a social agreement