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Mass Media And Pop Culture

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Simple stories with compelling characters and resonant plots - provide ideals to live by






2. Delivery of the produced material - marketing






3. Paid - mediated form of communication from an identifiable source - designed to persuade the receiver to take some action






4. Choosing a release date - determining/adjusting the number of prints to make - developing/implementing a strategic communication campaign (advertising and public relations)






5. Preexisting beliefs of individuals influence perception of messages






6. Everything in your experience (object - action - event)






7. Directed by processed and stored information - active receiver - change with maturation






8. Different parts of the brand (ex. name - logo - colors)






9. Way of thinking that makes the existing organization of social relations appear natural and inevitable






10. Meaning evoked by the signifier






11. Encapsulated myths that fulfill our needs






12. Individually created meanings






13. Incorporating the branded product into the dialogue or plot of the production






14. System of meanings generated by association of signifiers and signifieds






15. Limited information sources - personal experience - and context for claims






16. Screenplay/screenwriter - location/production costs - hiring movie stars - hiring movie crew - securing Completion Bond company






17. Separated based on bias of preference - preferences influenced by social class - education - etc.






18. National ideology vs. personal experience = tension






19. Discipline that studies the nature of a system of meaning






20. Presenting materials to the audience for viewing/buying






21. Avoid production - follow models/copy-cat - create sequels of hits - burden the indies






22. Socialization - inter-generational eavesdropping - role modeling - stereotyping






23. Organization/structure of signs - inbuilt system of cultural meanings built into a sign






24. People will immediately respond to a message






25. Iconic brands - embedding into culture - how the brand contributes to society






26. Images - thoughts - words - or emotions that come to mind with a brand






27. Consumer deception via fewer defense mechanisms - mere exposure - and less processing






28. Meaning derived from a social agreement






29. Combination of rituals and social construction of reality (via the Cultural Model)






30. Deep connection with culture - competition for share of culture - use of symbolism and what the brand 'stands' for






31. Media can give status to an individual - because media coverage exposes them to large audiences - they can seem important






32. Selecting a specific part to focus on within the demographic or psychographic






33. Owners - Advertisers - Government - Special Interest Groups - News Sources - Audiences - Newsroom culture - Technology






34. Use of the branded product as a prop in a production for a fee






35. historically shared meanings (rituals) + individually created meanings (social construction of reality) = new shared meaning...qualitative - mass






36. Innovation - research and development - and risk






37. Religion - family - work






38. Specific to a group of people - individuals are socialized into culture - individuals can belong to multiple subcultures - shared beliefs - behaviors - attitudes - etc.






39. Historically shared meanings






40. Wide release - platform release - exclusive release






41. Cognitive: ability to intellectually process information - Emotional: feelings created by media - - Aesthetic: interpreting media in an artistic POV - Moral: examining the values of the medium






42. Resemblance between sign and something else - variance in shared meaning






43. Mass messages would overwhelm people in the absence of the influences of family - mass media messages are a stimulus that would lead to a predictable attitudinal or behavioral response with nothing intervening between sender & audience






44. Regal - AMC - Cinemark - Carmike - Cineplex Entertainment






45. Watching large amounts of tv cultivates a distinct view of the world that is sharply at odds with reality (Mean-World syndrome) - because of televised violence - heavy television viewers are more likely to fear violence






46. Better brand recall - better creation of realism - lessens negative backlash due to overly-prominent placement






47. Created by the consumers from: name - logo - tagline - colors - music - etc.






48. When the audience is an 'object produced to be sold for profit' ex. Gossip Girl (media co. - advertisers - females 18 - screenwriter)






49. Complimentary - the 'what' and the 'why'






50. Messages have a long-term effect on the audience







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