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Mass Media And Pop Culture

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Innovation - research and development - and risk






2. Source - message - receiver - quantitative - individual






3. Specific to a group of people - individuals are socialized into culture - individuals can belong to multiple subcultures - shared beliefs - behaviors - attitudes - etc.






4. Consumer deception via fewer defense mechanisms - mere exposure - and less processing






5. Iconic brands - embedding into culture - how the brand contributes to society






6. Perceivable part of the sign






7. Better brand recall - better creation of realism - lessens negative backlash due to overly-prominent placement






8. Use of the branded product as a prop in a production for a fee






9. Avoid production - follow models/copy-cat - create sequels of hits - burden the indies






10. Discipline that studies the nature of a system of meaning






11. Wide release - platform release - exclusive release






12. Organization/structure of signs - inbuilt system of cultural meanings built into a sign






13. Mass media - leisure activities - consumer lifestyle






14. Created by the consumers from: name - logo - tagline - colors - music - etc.






15. Separated based on bias of preference - preferences influenced by social class - education - etc.






16. Paid - mediated form of communication from an identifiable source - designed to persuade the receiver to take some action






17. Mass messages would overwhelm people in the absence of the influences of family - mass media messages are a stimulus that would lead to a predictable attitudinal or behavioral response with nothing intervening between sender & audience






18. Complimentary - the 'what' and the 'why'






19. Preexisting beliefs of individuals influence perception of messages






20. Cognitive Effects: people learn more from people they identify with - Attitudinal Effect: people develop feelings about a product - Behavioral Effect: actions such as clipping a coupon or voting for a candidate - Psychological Effect: Inspiring fear






21. Historically shared meanings






22. System of meanings generated by association of signifiers and signifieds






23. Media can give status to an individual - because media coverage exposes them to large audiences - they can seem important






24. Presenting materials to the audience for viewing/buying






25. Different parts of the brand (ex. name - logo - colors)






26. Rejection of high vs. low distinction - populist/popular/public - reaction to mainstream - short shelf life






27. Directed by processed and stored information - active receiver - change with maturation






28. Deep connection with culture - competition for share of culture - use of symbolism and what the brand 'stands' for






29. Everything in your experience (object - action - event)






30. Fulfilling needs - emotional benefits






31. Interpersonal Communication - Intrapersonal Communication - Group Communication - Mass Communication






32. Encapsulated myths that fulfill our needs






33. Meaning derived from a social agreement






34. People will immediately respond to a message






35. Religion - family - work






36. Way of thinking that makes the existing organization of social relations appear natural and inevitable






37. Images - thoughts - words - or emotions that come to mind with a brand






38. Directed by desires and emotions - passive receiver - early habits are difficult to change






39. Media are essential components of our lives - No mainstream media (MSM) - Everything from the margin moves to the center - Nothing's new; everything that happened in the past will happen again - New media are always scary - Activism and analysis are






40. Individually created meanings






41. Incorporating the branded product into the dialogue or plot of the production






42. When the audience is an 'object produced to be sold for profit' ex. Gossip Girl (media co. - advertisers - females 18 - screenwriter)






43. historically shared meanings (rituals) + individually created meanings (social construction of reality) = new shared meaning...qualitative - mass






44. Resemblance between sign and something else - variance in shared meaning






45. Limited information sources - personal experience - and context for claims






46. Choosing a release date - determining/adjusting the number of prints to make - developing/implementing a strategic communication campaign (advertising and public relations)






47. Watching large amounts of tv cultivates a distinct view of the world that is sharply at odds with reality (Mean-World syndrome) - because of televised violence - heavy television viewers are more likely to fear violence






48. Delivery of the produced material - marketing






49. Simple stories with compelling characters and resonant plots - provide ideals to live by






50. The direct associations people make about a brand







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