Test your basic knowledge |

Mass Media And Pop Culture

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Socialization - inter-generational eavesdropping - role modeling - stereotyping






2. Presenting materials to the audience for viewing/buying






3. Buying a product to consume the myth - to form a relationship with the myth's creator






4. Paid - mediated form of communication from an identifiable source - designed to persuade the receiver to take some action






5. Limited information sources - personal experience - and context for claims






6. Messages have little direct effect on the audience






7. Source - message - receiver - quantitative - individual






8. Religion - family - work






9. historically shared meanings (rituals) + individually created meanings (social construction of reality) = new shared meaning...qualitative - mass






10. Images - thoughts - words - or emotions that come to mind with a brand






11. Media are essential components of our lives - No mainstream media (MSM) - Everything from the margin moves to the center - Nothing's new; everything that happened in the past will happen again - New media are always scary - Activism and analysis are






12. Activities - self-worth evaluation - problem-solving tactics






13. Different parts of the brand (ex. name - logo - colors)






14. Meaning derived from a social agreement






15. Creation of mass-media materials for distribution






16. Watching large amounts of tv cultivates a distinct view of the world that is sharply at odds with reality (Mean-World syndrome) - because of televised violence - heavy television viewers are more likely to fear violence






17. Sign and meaning linked by way of cause or association - ex. smoke means fire






18. Separated based on bias of preference - preferences influenced by social class - education - etc.






19. Consumer deception via fewer defense mechanisms - mere exposure - and less processing






20. Everything in your experience (object - action - event)






21. Use of the branded product as a prop in a production for a fee






22. Delivery of the produced material - marketing






23. Mass media - leisure activities - consumer lifestyle






24. Deep connection with culture - competition for share of culture - use of symbolism and what the brand 'stands' for






25. Historically shared meanings






26. National conversation = national identity - multiple brands in competition






27. Selecting a specific part to focus on within the demographic or psychographic






28. Breakdown based on demographics and psychographics






29. Wide release - platform release - exclusive release






30. Specific to a group of people - individuals are socialized into culture - individuals can belong to multiple subcultures - shared beliefs - behaviors - attitudes - etc.






31. The direct associations people make about a brand






32. System of meanings generated by association of signifiers and signifieds






33. Meaning evoked by the signifier






34. Resemblance between sign and something else - variance in shared meaning






35. Innovation - research and development - and risk






36. Encapsulated myths that fulfill our needs






37. Organization/structure of signs - inbuilt system of cultural meanings built into a sign






38. Choosing a release date - determining/adjusting the number of prints to make - developing/implementing a strategic communication campaign (advertising and public relations)






39. Iconic brands - embedding into culture - how the brand contributes to society






40. Regal - AMC - Cinemark - Carmike - Cineplex Entertainment






41. Owners - Advertisers - Government - Special Interest Groups - News Sources - Audiences - Newsroom culture - Technology






42. Preexisting beliefs of individuals influence perception of messages






43. Complimentary - the 'what' and the 'why'






44. Mind-share - functional benefits - very basic






45. Interpersonal Communication - Intrapersonal Communication - Group Communication - Mass Communication






46. 1. widely favored or well-liked by many 2. originates from the people 3. is mass produced 4. left-over from high culture






47. Avoid production - follow models/copy-cat - create sequels of hits - burden the indies






48. Messages have a long-term effect on the audience






49. The use of news to promote corporate holdings is wrong.






50. National ideology vs. personal experience = tension