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Test your basic knowledge |
Mass Media And Pop Culture
Start Test
Study First
Subjects
:
journalism-and-media
,
bvat
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Limited information sources - personal experience - and context for claims
signifie
iconical relationship (resemblance)
major chains of exhibition
children as vulnerable consumers
2. Separated based on bias of preference - preferences influenced by social class - education - etc.
brand image
brand elements
distribution
levels of culture (high vs. low)
3. People will immediately respond to a message
Emotional Branding
Transmission vs. Cultural Model
Powerful Effects Theory
fragile child
4. The use of news to promote corporate holdings is wrong.
Cultivation analysis
social construction of reality
problems with product placement
media-industrial complex
5. Use of the branded product as a prop in a production for a fee
characteristics of pop culture
Minimalist Effects Theory
product placement
The truths of Media
6. Delivery of the produced material - marketing
Transmission vs. Cultural Model
Cultural Branding
distribution
components of the industrial process
7. Mass messages would overwhelm people in the absence of the influences of family - mass media messages are a stimulus that would lead to a predictable attitudinal or behavioral response with nothing intervening between sender & audience
code
audience targeting
children as vulnerable consumers
The propaganda model
8. Better brand recall - better creation of realism - lessens negative backlash due to overly-prominent placement
characteristics of pop culture
Control the media
brand image
individual-level effects of product placement
9. Images - thoughts - words - or emotions that come to mind with a brand
myth
associations
characteristics of iconic brands
Transmission vs. Cultural Model
10. Historically shared meanings
Levels of communication
tradition sources of identity
rituals
Cumulative Effects Theory
11. Selecting a specific part to focus on within the demographic or psychographic
factors that create a need for myth
audience targeting
dealing with risk
Powerful Effects Theory
12. Combination of rituals and social construction of reality (via the Cultural Model)
new shared meanings
icons
social construction of reality
Status conferral
13. Avoid production - follow models/copy-cat - create sequels of hits - burden the indies
dealing with risk
problems with product placement
rituals
signification system
14. Preexisting beliefs of individuals influence perception of messages
audience as a market commodity
signifie
iconical relationship (resemblance)
Indirect (Cognitive) Effects Theory
15. Consumer deception via fewer defense mechanisms - mere exposure - and less processing
media-industrial complex
problems with product placement
iconical relationship (resemblance)
components of the industrial process
16. Messages have a long-term effect on the audience
activities in distribution
activities in production
Cumulative Effects Theory
Cultural Branding
17. National ideology vs. personal experience = tension
iconical relationship (resemblance)
factors that create a need for myth
Indirect (Cognitive) Effects Theory
new shared meanings
18. Specific to a group of people - individuals are socialized into culture - individuals can belong to multiple subcultures - shared beliefs - behaviors - attitudes - etc.
components of the industrial process
sign
rituals
characteristics of culture
19. System of meanings generated by association of signifiers and signifieds
The propaganda model
fragile child
Powerful Effects Theory
signification system
20. Watching large amounts of tv cultivates a distinct view of the world that is sharply at odds with reality (Mean-World syndrome) - because of televised violence - heavy television viewers are more likely to fear violence
brand image
individual-level effects of product placement
Cultivation analysis
symbolic relationship (convention)
21. Socialization - inter-generational eavesdropping - role modeling - stereotyping
resilient child
social construction of reality
lifestyle effects
characteristics of culture
22. Buying a product to consume the myth - to form a relationship with the myth's creator
ritual action
brand identity
sign
audience segmenting
23. Messages have little direct effect on the audience
Definitions of Culture
Minimalist Effects Theory
Emotional Branding
social construction of reality
24. Paid - mediated form of communication from an identifiable source - designed to persuade the receiver to take some action
Cumulative Effects Theory
advertising
evidence of a consumer culture among children
brand identity
25. Rejection of high vs. low distinction - populist/popular/public - reaction to mainstream - short shelf life
The truths of Media
characteristics of pop culture
Emotional Branding
media-industrial complex
26. Directed by processed and stored information - active receiver - change with maturation
resilient child
lifestyle effects
ideology
activities in production
27. Simple stories with compelling characters and resonant plots - provide ideals to live by
signifier
myth
distribution
Control the media
28. Sign and meaning linked by way of cause or association - ex. smoke means fire
lifestyle effects
activities in distribution
media-industrial complex
indexical relationship (casual connection)
29. Individually created meanings
brand elements
signification system
social construction of reality
indexical relationship (casual connection)
30. Choosing a release date - determining/adjusting the number of prints to make - developing/implementing a strategic communication campaign (advertising and public relations)
associations
activities in distribution
new sources of identity
fragile child
31. Media are essential components of our lives - No mainstream media (MSM) - Everything from the margin moves to the center - Nothing's new; everything that happened in the past will happen again - New media are always scary - Activism and analysis are
tradition sources of identity
factors that create a need for myth
The truths of Media
Media literacy dimensions
32. Fulfilling needs - emotional benefits
icons
Cognitive Branding
Status conferral
Emotional Branding
33. Mind-share - functional benefits - very basic
Transmission vs. Cultural Model
levels of culture (high vs. low)
Cognitive Branding
sign
34. When the audience is an 'object produced to be sold for profit' ex. Gossip Girl (media co. - advertisers - females 18 - screenwriter)
resilient child
Indirect (Cognitive) Effects Theory
audience as a market commodity
ritual action
35. Incorporating the branded product into the dialogue or plot of the production
evidence of a consumer culture among children
code
product integration
iconical relationship (resemblance)
36. Directed by desires and emotions - passive receiver - early habits are difficult to change
fragile child
product integration
production
myth
37. 1. widely favored or well-liked by many 2. originates from the people 3. is mass produced 4. left-over from high culture
Control the media
Cumulative Effects Theory
fragile child
Definitions of Culture
38. Religion - family - work
audience targeting
tradition sources of identity
activities in exhibition
Cultural Model
39. Media can give status to an individual - because media coverage exposes them to large audiences - they can seem important
levels of culture (high vs. low)
Status conferral
Emotional Branding
code
40. Perceivable part of the sign
signifier
Message Effects
Cognitive Branding
Levels of communication
41. Presenting materials to the audience for viewing/buying
advertising
code
Indirect (Cognitive) Effects Theory
exhibition
42. Deep connection with culture - competition for share of culture - use of symbolism and what the brand 'stands' for
Cultural Model
characteristics of iconic brands
resilient child
fragile child
43. Resemblance between sign and something else - variance in shared meaning
Definitions of Culture
major chains of exhibition
iconical relationship (resemblance)
product integration
44. Screenplay/screenwriter - location/production costs - hiring movie stars - hiring movie crew - securing Completion Bond company
The propaganda model
activities in production
sign
lifestyle effects
45. Regal - AMC - Cinemark - Carmike - Cineplex Entertainment
fragile child
The propaganda model
major chains of exhibition
Minimalist Effects Theory
46. Way of thinking that makes the existing organization of social relations appear natural and inevitable
sign
The truths of Media
ideology
brand image
47. Of who you are - who we are - and who they are
culture as communication
resilient child
tradition sources of identity
Cultural Branding
48. Creation of mass-media materials for distribution
production
ritual action
Cultivation analysis
characteristics of culture
49. Created by the consumers from: name - logo - tagline - colors - music - etc.
children as vulnerable consumers
exhibition
levels of culture (high vs. low)
brand identity
50. Cognitive: ability to intellectually process information - Emotional: feelings created by media - - Aesthetic: interpreting media in an artistic POV - Moral: examining the values of the medium
characteristics of culture
audience segmenting
Cumulative Effects Theory
Media literacy dimensions