Test your basic knowledge |

Mass Media And Pop Culture

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Messages have a long-term effect on the audience






2. Specific to a group of people - individuals are socialized into culture - individuals can belong to multiple subcultures - shared beliefs - behaviors - attitudes - etc.






3. Iconic brands - embedding into culture - how the brand contributes to society






4. Encapsulated myths that fulfill our needs






5. Sign and meaning linked by way of cause or association - ex. smoke means fire






6. Way of thinking that makes the existing organization of social relations appear natural and inevitable






7. Meaning evoked by the signifier






8. Resemblance between sign and something else - variance in shared meaning






9. Regal - AMC - Cinemark - Carmike - Cineplex Entertainment






10. Combination of rituals and social construction of reality (via the Cultural Model)






11. Fulfilling needs - emotional benefits






12. Paid - mediated form of communication from an identifiable source - designed to persuade the receiver to take some action






13. Everything in your experience (object - action - event)






14. Avoid production - follow models/copy-cat - create sequels of hits - burden the indies






15. Preexisting beliefs of individuals influence perception of messages






16. Screenplay/screenwriter - location/production costs - hiring movie stars - hiring movie crew - securing Completion Bond company






17. 1. widely favored or well-liked by many 2. originates from the people 3. is mass produced 4. left-over from high culture






18. Mass messages would overwhelm people in the absence of the influences of family - mass media messages are a stimulus that would lead to a predictable attitudinal or behavioral response with nothing intervening between sender & audience






19. People will immediately respond to a message






20. Better brand recall - better creation of realism - lessens negative backlash due to overly-prominent placement






21. Watching large amounts of tv cultivates a distinct view of the world that is sharply at odds with reality (Mean-World syndrome) - because of televised violence - heavy television viewers are more likely to fear violence






22. Delivery of the produced material - marketing






23. Activities - self-worth evaluation - problem-solving tactics






24. Use of the branded product as a prop in a production for a fee






25. Meaning derived from a social agreement






26. Individually created meanings






27. Messages have little direct effect on the audience






28. When the audience is an 'object produced to be sold for profit' ex. Gossip Girl (media co. - advertisers - females 18 - screenwriter)






29. System of meanings generated by association of signifiers and signifieds






30. Discipline that studies the nature of a system of meaning






31. Consumer deception via fewer defense mechanisms - mere exposure - and less processing






32. The use of news to promote corporate holdings is wrong.






33. The direct associations people make about a brand






34. Images - thoughts - words - or emotions that come to mind with a brand






35. Perceivable part of the sign






36. Organization/structure of signs - inbuilt system of cultural meanings built into a sign






37. Separated based on bias of preference - preferences influenced by social class - education - etc.






38. Rejection of high vs. low distinction - populist/popular/public - reaction to mainstream - short shelf life






39. Creation of mass-media materials for distribution






40. Selecting a specific part to focus on within the demographic or psychographic






41. Limited information sources - personal experience - and context for claims






42. Directed by processed and stored information - active receiver - change with maturation






43. Cognitive: ability to intellectually process information - Emotional: feelings created by media - - Aesthetic: interpreting media in an artistic POV - Moral: examining the values of the medium






44. Media can give status to an individual - because media coverage exposes them to large audiences - they can seem important






45. Buying a product to consume the myth - to form a relationship with the myth's creator






46. Owners - Advertisers - Government - Special Interest Groups - News Sources - Audiences - Newsroom culture - Technology






47. Directed by desires and emotions - passive receiver - early habits are difficult to change






48. Complimentary - the 'what' and the 'why'






49. Incorporating the branded product into the dialogue or plot of the production






50. Choosing a release date - determining/adjusting the number of prints to make - developing/implementing a strategic communication campaign (advertising and public relations)