Test your basic knowledge |

Mass Media And Pop Culture

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. historically shared meanings (rituals) + individually created meanings (social construction of reality) = new shared meaning...qualitative - mass






2. Fulfilling needs - emotional benefits






3. Meaning evoked by the signifier






4. Limited information sources - personal experience - and context for claims






5. Deep connection with culture - competition for share of culture - use of symbolism and what the brand 'stands' for






6. Better brand recall - better creation of realism - lessens negative backlash due to overly-prominent placement






7. Cognitive Effects: people learn more from people they identify with - Attitudinal Effect: people develop feelings about a product - Behavioral Effect: actions such as clipping a coupon or voting for a candidate - Psychological Effect: Inspiring fear






8. Mass media - leisure activities - consumer lifestyle






9. Avoid production - follow models/copy-cat - create sequels of hits - burden the indies






10. Encapsulated myths that fulfill our needs






11. Media can give status to an individual - because media coverage exposes them to large audiences - they can seem important






12. Simple stories with compelling characters and resonant plots - provide ideals to live by






13. Resemblance between sign and something else - variance in shared meaning






14. Buying a product to consume the myth - to form a relationship with the myth's creator






15. Directed by processed and stored information - active receiver - change with maturation






16. Created by the consumers from: name - logo - tagline - colors - music - etc.






17. Paid - mediated form of communication from an identifiable source - designed to persuade the receiver to take some action






18. Preexisting beliefs of individuals influence perception of messages






19. Activities - self-worth evaluation - problem-solving tactics






20. Rejection of high vs. low distinction - populist/popular/public - reaction to mainstream - short shelf life






21. Mass messages would overwhelm people in the absence of the influences of family - mass media messages are a stimulus that would lead to a predictable attitudinal or behavioral response with nothing intervening between sender & audience






22. Screenplay/screenwriter - location/production costs - hiring movie stars - hiring movie crew - securing Completion Bond company






23. Innovation - research and development - and risk






24. 1. widely favored or well-liked by many 2. originates from the people 3. is mass produced 4. left-over from high culture






25. Delivery of the produced material - marketing






26. Socialization - inter-generational eavesdropping - role modeling - stereotyping






27. Images - thoughts - words - or emotions that come to mind with a brand






28. Separated based on bias of preference - preferences influenced by social class - education - etc.






29. Way of thinking that makes the existing organization of social relations appear natural and inevitable






30. Everything in your experience (object - action - event)






31. When the audience is an 'object produced to be sold for profit' ex. Gossip Girl (media co. - advertisers - females 18 - screenwriter)






32. System of meanings generated by association of signifiers and signifieds






33. Breakdown based on demographics and psychographics






34. People will immediately respond to a message






35. Combination of rituals and social construction of reality (via the Cultural Model)






36. Discipline that studies the nature of a system of meaning






37. Source - message - receiver - quantitative - individual






38. Directed by desires and emotions - passive receiver - early habits are difficult to change






39. Mind-share - functional benefits - very basic






40. Organization/structure of signs - inbuilt system of cultural meanings built into a sign






41. National conversation = national identity - multiple brands in competition






42. Complimentary - the 'what' and the 'why'






43. Different parts of the brand (ex. name - logo - colors)






44. Of who you are - who we are - and who they are






45. Iconic brands - embedding into culture - how the brand contributes to society






46. Creation of mass-media materials for distribution






47. Religion - family - work






48. Use of the branded product as a prop in a production for a fee






49. Sign and meaning linked by way of cause or association - ex. smoke means fire






50. Cognitive: ability to intellectually process information - Emotional: feelings created by media - - Aesthetic: interpreting media in an artistic POV - Moral: examining the values of the medium