Test your basic knowledge |

Mass Media And Pop Culture

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Perceivable part of the sign






2. Different parts of the brand (ex. name - logo - colors)






3. Historically shared meanings






4. Buying a product to consume the myth - to form a relationship with the myth's creator






5. Images - thoughts - words - or emotions that come to mind with a brand






6. Breakdown based on demographics and psychographics






7. Wide release - platform release - exclusive release






8. Use of the branded product as a prop in a production for a fee






9. Limited information sources - personal experience - and context for claims






10. Created by the consumers from: name - logo - tagline - colors - music - etc.






11. When the audience is an 'object produced to be sold for profit' ex. Gossip Girl (media co. - advertisers - females 18 - screenwriter)






12. Complimentary - the 'what' and the 'why'






13. Innovation - research and development - and risk






14. Meaning evoked by the signifier






15. Consumer deception via fewer defense mechanisms - mere exposure - and less processing






16. Specific to a group of people - individuals are socialized into culture - individuals can belong to multiple subcultures - shared beliefs - behaviors - attitudes - etc.






17. The use of news to promote corporate holdings is wrong.






18. Screenplay/screenwriter - location/production costs - hiring movie stars - hiring movie crew - securing Completion Bond company






19. Selecting a specific part to focus on within the demographic or psychographic






20. Watching large amounts of tv cultivates a distinct view of the world that is sharply at odds with reality (Mean-World syndrome) - because of televised violence - heavy television viewers are more likely to fear violence






21. Source - message - receiver - quantitative - individual






22. Presenting materials to the audience for viewing/buying






23. Fulfilling needs - emotional benefits






24. 1. widely favored or well-liked by many 2. originates from the people 3. is mass produced 4. left-over from high culture






25. Mass messages would overwhelm people in the absence of the influences of family - mass media messages are a stimulus that would lead to a predictable attitudinal or behavioral response with nothing intervening between sender & audience






26. The direct associations people make about a brand






27. Paid - mediated form of communication from an identifiable source - designed to persuade the receiver to take some action






28. Rejection of high vs. low distinction - populist/popular/public - reaction to mainstream - short shelf life






29. Messages have a long-term effect on the audience






30. historically shared meanings (rituals) + individually created meanings (social construction of reality) = new shared meaning...qualitative - mass






31. National conversation = national identity - multiple brands in competition






32. Deep connection with culture - competition for share of culture - use of symbolism and what the brand 'stands' for






33. Choosing a release date - determining/adjusting the number of prints to make - developing/implementing a strategic communication campaign (advertising and public relations)






34. Regal - AMC - Cinemark - Carmike - Cineplex Entertainment






35. Individually created meanings






36. Creation of mass-media materials for distribution






37. System of meanings generated by association of signifiers and signifieds






38. Organization/structure of signs - inbuilt system of cultural meanings built into a sign






39. Delivery of the produced material - marketing






40. Media are essential components of our lives - No mainstream media (MSM) - Everything from the margin moves to the center - Nothing's new; everything that happened in the past will happen again - New media are always scary - Activism and analysis are






41. Mass media - leisure activities - consumer lifestyle






42. National ideology vs. personal experience = tension






43. Owners - Advertisers - Government - Special Interest Groups - News Sources - Audiences - Newsroom culture - Technology






44. Resemblance between sign and something else - variance in shared meaning






45. Cognitive Effects: people learn more from people they identify with - Attitudinal Effect: people develop feelings about a product - Behavioral Effect: actions such as clipping a coupon or voting for a candidate - Psychological Effect: Inspiring fear






46. Directed by processed and stored information - active receiver - change with maturation






47. Everything in your experience (object - action - event)






48. Of who you are - who we are - and who they are






49. Interpersonal Communication - Intrapersonal Communication - Group Communication - Mass Communication






50. Religion - family - work