Test your basic knowledge |

Mass Media And Pop Culture

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Individually created meanings






2. Discipline that studies the nature of a system of meaning






3. Organization/structure of signs - inbuilt system of cultural meanings built into a sign






4. Meaning derived from a social agreement






5. Wide release - platform release - exclusive release






6. Preexisting beliefs of individuals influence perception of messages






7. Avoid production - follow models/copy-cat - create sequels of hits - burden the indies






8. Resemblance between sign and something else - variance in shared meaning






9. The use of news to promote corporate holdings is wrong.






10. Everything in your experience (object - action - event)






11. Consumer deception via fewer defense mechanisms - mere exposure - and less processing






12. Screenplay/screenwriter - location/production costs - hiring movie stars - hiring movie crew - securing Completion Bond company






13. Media are essential components of our lives - No mainstream media (MSM) - Everything from the margin moves to the center - Nothing's new; everything that happened in the past will happen again - New media are always scary - Activism and analysis are






14. Interpersonal Communication - Intrapersonal Communication - Group Communication - Mass Communication






15. Sign and meaning linked by way of cause or association - ex. smoke means fire






16. Better brand recall - better creation of realism - lessens negative backlash due to overly-prominent placement






17. Fulfilling needs - emotional benefits






18. Delivery of the produced material - marketing






19. Meaning evoked by the signifier






20. National conversation = national identity - multiple brands in competition






21. Innovation - research and development - and risk






22. historically shared meanings (rituals) + individually created meanings (social construction of reality) = new shared meaning...qualitative - mass






23. Activities - self-worth evaluation - problem-solving tactics






24. Choosing a release date - determining/adjusting the number of prints to make - developing/implementing a strategic communication campaign (advertising and public relations)






25. Cognitive Effects: people learn more from people they identify with - Attitudinal Effect: people develop feelings about a product - Behavioral Effect: actions such as clipping a coupon or voting for a candidate - Psychological Effect: Inspiring fear






26. Cognitive: ability to intellectually process information - Emotional: feelings created by media - - Aesthetic: interpreting media in an artistic POV - Moral: examining the values of the medium






27. Owners - Advertisers - Government - Special Interest Groups - News Sources - Audiences - Newsroom culture - Technology






28. Buying a product to consume the myth - to form a relationship with the myth's creator






29. Of who you are - who we are - and who they are






30. Selecting a specific part to focus on within the demographic or psychographic






31. Paid - mediated form of communication from an identifiable source - designed to persuade the receiver to take some action






32. Different parts of the brand (ex. name - logo - colors)






33. Perceivable part of the sign






34. Source - message - receiver - quantitative - individual






35. Creation of mass-media materials for distribution






36. Messages have little direct effect on the audience






37. Regal - AMC - Cinemark - Carmike - Cineplex Entertainment






38. Complimentary - the 'what' and the 'why'






39. Messages have a long-term effect on the audience






40. Mass media - leisure activities - consumer lifestyle






41. Iconic brands - embedding into culture - how the brand contributes to society






42. Mass messages would overwhelm people in the absence of the influences of family - mass media messages are a stimulus that would lead to a predictable attitudinal or behavioral response with nothing intervening between sender & audience






43. Created by the consumers from: name - logo - tagline - colors - music - etc.






44. Directed by desires and emotions - passive receiver - early habits are difficult to change






45. Mind-share - functional benefits - very basic






46. System of meanings generated by association of signifiers and signifieds






47. Incorporating the branded product into the dialogue or plot of the production






48. Media can give status to an individual - because media coverage exposes them to large audiences - they can seem important






49. Specific to a group of people - individuals are socialized into culture - individuals can belong to multiple subcultures - shared beliefs - behaviors - attitudes - etc.






50. Combination of rituals and social construction of reality (via the Cultural Model)