Test your basic knowledge |

Mass Media And Pop Culture

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The direct associations people make about a brand






2. Mind-share - functional benefits - very basic






3. Selecting a specific part to focus on within the demographic or psychographic






4. Fulfilling needs - emotional benefits






5. Way of thinking that makes the existing organization of social relations appear natural and inevitable






6. Consumer deception via fewer defense mechanisms - mere exposure - and less processing






7. Mass messages would overwhelm people in the absence of the influences of family - mass media messages are a stimulus that would lead to a predictable attitudinal or behavioral response with nothing intervening between sender & audience






8. The use of news to promote corporate holdings is wrong.






9. Media are essential components of our lives - No mainstream media (MSM) - Everything from the margin moves to the center - Nothing's new; everything that happened in the past will happen again - New media are always scary - Activism and analysis are






10. Simple stories with compelling characters and resonant plots - provide ideals to live by






11. Meaning evoked by the signifier






12. Use of the branded product as a prop in a production for a fee






13. Media can give status to an individual - because media coverage exposes them to large audiences - they can seem important






14. Screenplay/screenwriter - location/production costs - hiring movie stars - hiring movie crew - securing Completion Bond company






15. Iconic brands - embedding into culture - how the brand contributes to society






16. Individually created meanings






17. Presenting materials to the audience for viewing/buying






18. Paid - mediated form of communication from an identifiable source - designed to persuade the receiver to take some action






19. Combination of rituals and social construction of reality (via the Cultural Model)






20. Of who you are - who we are - and who they are






21. Socialization - inter-generational eavesdropping - role modeling - stereotyping






22. Historically shared meanings






23. Preexisting beliefs of individuals influence perception of messages






24. Source - message - receiver - quantitative - individual






25. Created by the consumers from: name - logo - tagline - colors - music - etc.






26. Owners - Advertisers - Government - Special Interest Groups - News Sources - Audiences - Newsroom culture - Technology






27. Meaning derived from a social agreement






28. Cognitive: ability to intellectually process information - Emotional: feelings created by media - - Aesthetic: interpreting media in an artistic POV - Moral: examining the values of the medium






29. Perceivable part of the sign






30. Specific to a group of people - individuals are socialized into culture - individuals can belong to multiple subcultures - shared beliefs - behaviors - attitudes - etc.






31. historically shared meanings (rituals) + individually created meanings (social construction of reality) = new shared meaning...qualitative - mass






32. Avoid production - follow models/copy-cat - create sequels of hits - burden the indies






33. Cognitive Effects: people learn more from people they identify with - Attitudinal Effect: people develop feelings about a product - Behavioral Effect: actions such as clipping a coupon or voting for a candidate - Psychological Effect: Inspiring fear






34. Encapsulated myths that fulfill our needs






35. Messages have a long-term effect on the audience






36. National ideology vs. personal experience = tension






37. National conversation = national identity - multiple brands in competition






38. Innovation - research and development - and risk






39. Everything in your experience (object - action - event)






40. Images - thoughts - words - or emotions that come to mind with a brand






41. Complimentary - the 'what' and the 'why'






42. Rejection of high vs. low distinction - populist/popular/public - reaction to mainstream - short shelf life






43. System of meanings generated by association of signifiers and signifieds






44. Separated based on bias of preference - preferences influenced by social class - education - etc.






45. Wide release - platform release - exclusive release






46. Messages have little direct effect on the audience






47. Regal - AMC - Cinemark - Carmike - Cineplex Entertainment






48. Sign and meaning linked by way of cause or association - ex. smoke means fire






49. Discipline that studies the nature of a system of meaning






50. Mass media - leisure activities - consumer lifestyle