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Mass Media And Pop Culture

Instructions:
  • Answer 50 questions in 15 minutes.
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  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Mass messages would overwhelm people in the absence of the influences of family - mass media messages are a stimulus that would lead to a predictable attitudinal or behavioral response with nothing intervening between sender & audience






2. Rejection of high vs. low distinction - populist/popular/public - reaction to mainstream - short shelf life






3. Historically shared meanings






4. National conversation = national identity - multiple brands in competition






5. Specific to a group of people - individuals are socialized into culture - individuals can belong to multiple subcultures - shared beliefs - behaviors - attitudes - etc.






6. Images - thoughts - words - or emotions that come to mind with a brand






7. Messages have a long-term effect on the audience






8. Selecting a specific part to focus on within the demographic or psychographic






9. Socialization - inter-generational eavesdropping - role modeling - stereotyping






10. Simple stories with compelling characters and resonant plots - provide ideals to live by






11. Combination of rituals and social construction of reality (via the Cultural Model)






12. Cognitive: ability to intellectually process information - Emotional: feelings created by media - - Aesthetic: interpreting media in an artistic POV - Moral: examining the values of the medium






13. Mind-share - functional benefits - very basic






14. People will immediately respond to a message






15. Consumer deception via fewer defense mechanisms - mere exposure - and less processing






16. Mass media - leisure activities - consumer lifestyle






17. Created by the consumers from: name - logo - tagline - colors - music - etc.






18. Cognitive Effects: people learn more from people they identify with - Attitudinal Effect: people develop feelings about a product - Behavioral Effect: actions such as clipping a coupon or voting for a candidate - Psychological Effect: Inspiring fear






19. Paid - mediated form of communication from an identifiable source - designed to persuade the receiver to take some action






20. Meaning derived from a social agreement






21. Meaning evoked by the signifier






22. Resemblance between sign and something else - variance in shared meaning






23. System of meanings generated by association of signifiers and signifieds






24. Individually created meanings






25. Preexisting beliefs of individuals influence perception of messages






26. Watching large amounts of tv cultivates a distinct view of the world that is sharply at odds with reality (Mean-World syndrome) - because of televised violence - heavy television viewers are more likely to fear violence






27. Use of the branded product as a prop in a production for a fee






28. Activities - self-worth evaluation - problem-solving tactics






29. Creation of mass-media materials for distribution






30. Wide release - platform release - exclusive release






31. Limited information sources - personal experience - and context for claims






32. Fulfilling needs - emotional benefits






33. Perceivable part of the sign






34. Regal - AMC - Cinemark - Carmike - Cineplex Entertainment






35. Separated based on bias of preference - preferences influenced by social class - education - etc.






36. Deep connection with culture - competition for share of culture - use of symbolism and what the brand 'stands' for






37. Of who you are - who we are - and who they are






38. Choosing a release date - determining/adjusting the number of prints to make - developing/implementing a strategic communication campaign (advertising and public relations)






39. Media can give status to an individual - because media coverage exposes them to large audiences - they can seem important






40. Organization/structure of signs - inbuilt system of cultural meanings built into a sign






41. Directed by processed and stored information - active receiver - change with maturation






42. Iconic brands - embedding into culture - how the brand contributes to society






43. National ideology vs. personal experience = tension






44. Way of thinking that makes the existing organization of social relations appear natural and inevitable






45. Better brand recall - better creation of realism - lessens negative backlash due to overly-prominent placement






46. Media are essential components of our lives - No mainstream media (MSM) - Everything from the margin moves to the center - Nothing's new; everything that happened in the past will happen again - New media are always scary - Activism and analysis are






47. The use of news to promote corporate holdings is wrong.






48. Source - message - receiver - quantitative - individual






49. historically shared meanings (rituals) + individually created meanings (social construction of reality) = new shared meaning...qualitative - mass






50. Buying a product to consume the myth - to form a relationship with the myth's creator







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