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Test your basic knowledge |
Mass Media And Pop Culture
Start Test
Study First
Subjects
:
journalism-and-media
,
bvat
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Selecting a specific part to focus on within the demographic or psychographic
audience targeting
children as vulnerable consumers
factors that create a need for myth
myth markets
2. The use of news to promote corporate holdings is wrong.
social construction of reality
media-industrial complex
indexical relationship (casual connection)
Transmission Model
3. Combination of rituals and social construction of reality (via the Cultural Model)
Powerful Effects Theory
new shared meanings
associations
children as vulnerable consumers
4. Discipline that studies the nature of a system of meaning
new sources of identity
myth markets
Transmission vs. Cultural Model
semiotics
5. The direct associations people make about a brand
new shared meanings
brand image
distribution
children as vulnerable consumers
6. People will immediately respond to a message
evidence of a consumer culture among children
The propaganda model
characteristics of pop culture
Powerful Effects Theory
7. Activities - self-worth evaluation - problem-solving tactics
The truths of Media
evidence of a consumer culture among children
dealing with risk
product integration
8. Innovation - research and development - and risk
Control the media
components of the industrial process
children as vulnerable consumers
icons
9. Socialization - inter-generational eavesdropping - role modeling - stereotyping
lifestyle effects
distribution
individual-level effects of product placement
audience segmenting
10. Different parts of the brand (ex. name - logo - colors)
brand elements
activities in production
activities in exhibition
audience targeting
11. Watching large amounts of tv cultivates a distinct view of the world that is sharply at odds with reality (Mean-World syndrome) - because of televised violence - heavy television viewers are more likely to fear violence
icons
Media literacy dimensions
Cultivation analysis
Minimalist Effects Theory
12. Presenting materials to the audience for viewing/buying
Transmission vs. Cultural Model
rituals
exhibition
Powerful Effects Theory
13. Use of the branded product as a prop in a production for a fee
Minimalist Effects Theory
product placement
Cultural Model
components of the industrial process
14. Media can give status to an individual - because media coverage exposes them to large audiences - they can seem important
Status conferral
characteristics of culture
major chains of exhibition
ideology
15. Interpersonal Communication - Intrapersonal Communication - Group Communication - Mass Communication
Levels of communication
fragile child
Transmission vs. Cultural Model
social construction of reality
16. Resemblance between sign and something else - variance in shared meaning
characteristics of iconic brands
dealing with risk
iconical relationship (resemblance)
characteristics of pop culture
17. Owners - Advertisers - Government - Special Interest Groups - News Sources - Audiences - Newsroom culture - Technology
Control the media
exhibition
factors that create a need for myth
semiotics
18. Fulfilling needs - emotional benefits
Cognitive Branding
Emotional Branding
Cultural Branding
characteristics of iconic brands
19. Deep connection with culture - competition for share of culture - use of symbolism and what the brand 'stands' for
signifie
culture as communication
myth markets
characteristics of iconic brands
20. Meaning evoked by the signifier
distribution
signifie
characteristics of pop culture
dealing with risk
21. Specific to a group of people - individuals are socialized into culture - individuals can belong to multiple subcultures - shared beliefs - behaviors - attitudes - etc.
components of the industrial process
ritual action
Levels of communication
characteristics of culture
22. Consumer deception via fewer defense mechanisms - mere exposure - and less processing
resilient child
The propaganda model
Transmission Model
problems with product placement
23. Creation of mass-media materials for distribution
problems with product placement
production
evidence of a consumer culture among children
activities in exhibition
24. Screenplay/screenwriter - location/production costs - hiring movie stars - hiring movie crew - securing Completion Bond company
Cultural Branding
signification system
characteristics of pop culture
activities in production
25. Religion - family - work
The propaganda model
tradition sources of identity
evidence of a consumer culture among children
characteristics of culture
26. Iconic brands - embedding into culture - how the brand contributes to society
product placement
sign
myth
Cultural Branding
27. Of who you are - who we are - and who they are
dealing with risk
culture as communication
activities in exhibition
Definitions of Culture
28. Mass media - leisure activities - consumer lifestyle
factors that create a need for myth
new sources of identity
iconical relationship (resemblance)
myth markets
29. Organization/structure of signs - inbuilt system of cultural meanings built into a sign
Transmission vs. Cultural Model
Control the media
Message Effects
code
30. Limited information sources - personal experience - and context for claims
Minimalist Effects Theory
indexical relationship (casual connection)
product placement
children as vulnerable consumers
31. Delivery of the produced material - marketing
rituals
Emotional Branding
dealing with risk
distribution
32. Messages have little direct effect on the audience
symbolic relationship (convention)
individual-level effects of product placement
associations
Minimalist Effects Theory
33. Cognitive: ability to intellectually process information - Emotional: feelings created by media - - Aesthetic: interpreting media in an artistic POV - Moral: examining the values of the medium
product integration
Levels of communication
Status conferral
Media literacy dimensions
34. Regal - AMC - Cinemark - Carmike - Cineplex Entertainment
major chains of exhibition
lifestyle effects
levels of culture (high vs. low)
iconical relationship (resemblance)
35. Perceivable part of the sign
indexical relationship (casual connection)
signifier
exhibition
myth markets
36. Created by the consumers from: name - logo - tagline - colors - music - etc.
advertising
myth
brand elements
brand identity
37. Separated based on bias of preference - preferences influenced by social class - education - etc.
levels of culture (high vs. low)
brand identity
Transmission vs. Cultural Model
Cultural Branding
38. Wide release - platform release - exclusive release
The truths of Media
activities in exhibition
Cognitive Branding
components of the industrial process
39. Mass messages would overwhelm people in the absence of the influences of family - mass media messages are a stimulus that would lead to a predictable attitudinal or behavioral response with nothing intervening between sender & audience
semiotics
lifestyle effects
The propaganda model
characteristics of pop culture
40. Rejection of high vs. low distinction - populist/popular/public - reaction to mainstream - short shelf life
product integration
Transmission Model
problems with product placement
characteristics of pop culture
41. National conversation = national identity - multiple brands in competition
major chains of exhibition
code
product integration
myth markets
42. Preexisting beliefs of individuals influence perception of messages
activities in exhibition
code
Indirect (Cognitive) Effects Theory
signifier
43. 1. widely favored or well-liked by many 2. originates from the people 3. is mass produced 4. left-over from high culture
Definitions of Culture
dealing with risk
iconical relationship (resemblance)
Message Effects
44. When the audience is an 'object produced to be sold for profit' ex. Gossip Girl (media co. - advertisers - females 18 - screenwriter)
exhibition
Media literacy dimensions
audience as a market commodity
production
45. historically shared meanings (rituals) + individually created meanings (social construction of reality) = new shared meaning...qualitative - mass
Minimalist Effects Theory
fragile child
Cultural Model
characteristics of iconic brands
46. Avoid production - follow models/copy-cat - create sequels of hits - burden the indies
The truths of Media
dealing with risk
sign
Minimalist Effects Theory
47. Choosing a release date - determining/adjusting the number of prints to make - developing/implementing a strategic communication campaign (advertising and public relations)
exhibition
code
tradition sources of identity
activities in distribution
48. Media are essential components of our lives - No mainstream media (MSM) - Everything from the margin moves to the center - Nothing's new; everything that happened in the past will happen again - New media are always scary - Activism and analysis are
activities in distribution
media-industrial complex
The truths of Media
characteristics of culture
49. Encapsulated myths that fulfill our needs
code
ideology
icons
signification system
50. Images - thoughts - words - or emotions that come to mind with a brand
associations
Transmission Model
brand identity
activities in distribution