Test your basic knowledge |

Mass Media And Pop Culture

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Preexisting beliefs of individuals influence perception of messages






2. 1. widely favored or well-liked by many 2. originates from the people 3. is mass produced 4. left-over from high culture






3. Source - message - receiver - quantitative - individual






4. Mass media - leisure activities - consumer lifestyle






5. Media are essential components of our lives - No mainstream media (MSM) - Everything from the margin moves to the center - Nothing's new; everything that happened in the past will happen again - New media are always scary - Activism and analysis are






6. The direct associations people make about a brand






7. Cognitive: ability to intellectually process information - Emotional: feelings created by media - - Aesthetic: interpreting media in an artistic POV - Moral: examining the values of the medium






8. Everything in your experience (object - action - event)






9. Historically shared meanings






10. Consumer deception via fewer defense mechanisms - mere exposure - and less processing






11. Mass messages would overwhelm people in the absence of the influences of family - mass media messages are a stimulus that would lead to a predictable attitudinal or behavioral response with nothing intervening between sender & audience






12. Resemblance between sign and something else - variance in shared meaning






13. Meaning derived from a social agreement






14. Better brand recall - better creation of realism - lessens negative backlash due to overly-prominent placement






15. Screenplay/screenwriter - location/production costs - hiring movie stars - hiring movie crew - securing Completion Bond company






16. Complimentary - the 'what' and the 'why'






17. Simple stories with compelling characters and resonant plots - provide ideals to live by






18. Activities - self-worth evaluation - problem-solving tactics






19. Incorporating the branded product into the dialogue or plot of the production






20. Selecting a specific part to focus on within the demographic or psychographic






21. Directed by desires and emotions - passive receiver - early habits are difficult to change






22. Religion - family - work






23. Of who you are - who we are - and who they are






24. Combination of rituals and social construction of reality (via the Cultural Model)






25. historically shared meanings (rituals) + individually created meanings (social construction of reality) = new shared meaning...qualitative - mass






26. Paid - mediated form of communication from an identifiable source - designed to persuade the receiver to take some action






27. Wide release - platform release - exclusive release






28. Use of the branded product as a prop in a production for a fee






29. Owners - Advertisers - Government - Special Interest Groups - News Sources - Audiences - Newsroom culture - Technology






30. Iconic brands - embedding into culture - how the brand contributes to society






31. Specific to a group of people - individuals are socialized into culture - individuals can belong to multiple subcultures - shared beliefs - behaviors - attitudes - etc.






32. Mind-share - functional benefits - very basic






33. Perceivable part of the sign






34. Meaning evoked by the signifier






35. Images - thoughts - words - or emotions that come to mind with a brand






36. Separated based on bias of preference - preferences influenced by social class - education - etc.






37. Media can give status to an individual - because media coverage exposes them to large audiences - they can seem important






38. Cognitive Effects: people learn more from people they identify with - Attitudinal Effect: people develop feelings about a product - Behavioral Effect: actions such as clipping a coupon or voting for a candidate - Psychological Effect: Inspiring fear






39. The use of news to promote corporate holdings is wrong.






40. Socialization - inter-generational eavesdropping - role modeling - stereotyping






41. Interpersonal Communication - Intrapersonal Communication - Group Communication - Mass Communication






42. Breakdown based on demographics and psychographics






43. Messages have a long-term effect on the audience






44. System of meanings generated by association of signifiers and signifieds






45. Messages have little direct effect on the audience






46. Choosing a release date - determining/adjusting the number of prints to make - developing/implementing a strategic communication campaign (advertising and public relations)






47. Way of thinking that makes the existing organization of social relations appear natural and inevitable






48. National conversation = national identity - multiple brands in competition






49. Avoid production - follow models/copy-cat - create sequels of hits - burden the indies






50. Organization/structure of signs - inbuilt system of cultural meanings built into a sign