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Mass Media And Pop Culture

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Meaning derived from a social agreement






2. Complimentary - the 'what' and the 'why'






3. Simple stories with compelling characters and resonant plots - provide ideals to live by






4. Socialization - inter-generational eavesdropping - role modeling - stereotyping






5. Of who you are - who we are - and who they are






6. Breakdown based on demographics and psychographics






7. Everything in your experience (object - action - event)






8. Resemblance between sign and something else - variance in shared meaning






9. Delivery of the produced material - marketing






10. Choosing a release date - determining/adjusting the number of prints to make - developing/implementing a strategic communication campaign (advertising and public relations)






11. Preexisting beliefs of individuals influence perception of messages






12. Mass messages would overwhelm people in the absence of the influences of family - mass media messages are a stimulus that would lead to a predictable attitudinal or behavioral response with nothing intervening between sender & audience






13. Mass media - leisure activities - consumer lifestyle






14. Perceivable part of the sign






15. Paid - mediated form of communication from an identifiable source - designed to persuade the receiver to take some action






16. Directed by processed and stored information - active receiver - change with maturation






17. 1. widely favored or well-liked by many 2. originates from the people 3. is mass produced 4. left-over from high culture






18. Interpersonal Communication - Intrapersonal Communication - Group Communication - Mass Communication






19. Mind-share - functional benefits - very basic






20. Sign and meaning linked by way of cause or association - ex. smoke means fire






21. Limited information sources - personal experience - and context for claims






22. Religion - family - work






23. Activities - self-worth evaluation - problem-solving tactics






24. Fulfilling needs - emotional benefits






25. Cognitive Effects: people learn more from people they identify with - Attitudinal Effect: people develop feelings about a product - Behavioral Effect: actions such as clipping a coupon or voting for a candidate - Psychological Effect: Inspiring fear






26. System of meanings generated by association of signifiers and signifieds






27. Consumer deception via fewer defense mechanisms - mere exposure - and less processing






28. Presenting materials to the audience for viewing/buying






29. Avoid production - follow models/copy-cat - create sequels of hits - burden the indies






30. National conversation = national identity - multiple brands in competition






31. Innovation - research and development - and risk






32. Combination of rituals and social construction of reality (via the Cultural Model)






33. Directed by desires and emotions - passive receiver - early habits are difficult to change






34. People will immediately respond to a message






35. Deep connection with culture - competition for share of culture - use of symbolism and what the brand 'stands' for






36. Images - thoughts - words - or emotions that come to mind with a brand






37. Messages have little direct effect on the audience






38. Watching large amounts of tv cultivates a distinct view of the world that is sharply at odds with reality (Mean-World syndrome) - because of televised violence - heavy television viewers are more likely to fear violence






39. Creation of mass-media materials for distribution






40. Historically shared meanings






41. Source - message - receiver - quantitative - individual






42. Buying a product to consume the myth - to form a relationship with the myth's creator






43. Created by the consumers from: name - logo - tagline - colors - music - etc.






44. Individually created meanings






45. The direct associations people make about a brand






46. Wide release - platform release - exclusive release






47. Incorporating the branded product into the dialogue or plot of the production






48. Iconic brands - embedding into culture - how the brand contributes to society






49. Regal - AMC - Cinemark - Carmike - Cineplex Entertainment






50. When the audience is an 'object produced to be sold for profit' ex. Gossip Girl (media co. - advertisers - females 18 - screenwriter)






Can you answer 50 questions in 15 minutes?



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