Test your basic knowledge |

Mass Media And Pop Culture

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Innovation - research and development - and risk






2. Mass messages would overwhelm people in the absence of the influences of family - mass media messages are a stimulus that would lead to a predictable attitudinal or behavioral response with nothing intervening between sender & audience






3. Media are essential components of our lives - No mainstream media (MSM) - Everything from the margin moves to the center - Nothing's new; everything that happened in the past will happen again - New media are always scary - Activism and analysis are






4. Presenting materials to the audience for viewing/buying






5. Deep connection with culture - competition for share of culture - use of symbolism and what the brand 'stands' for






6. Combination of rituals and social construction of reality (via the Cultural Model)






7. Owners - Advertisers - Government - Special Interest Groups - News Sources - Audiences - Newsroom culture - Technology






8. Simple stories with compelling characters and resonant plots - provide ideals to live by






9. Directed by desires and emotions - passive receiver - early habits are difficult to change






10. Messages have a long-term effect on the audience






11. Sign and meaning linked by way of cause or association - ex. smoke means fire






12. Consumer deception via fewer defense mechanisms - mere exposure - and less processing






13. Created by the consumers from: name - logo - tagline - colors - music - etc.






14. Interpersonal Communication - Intrapersonal Communication - Group Communication - Mass Communication






15. Of who you are - who we are - and who they are






16. Different parts of the brand (ex. name - logo - colors)






17. Cognitive Effects: people learn more from people they identify with - Attitudinal Effect: people develop feelings about a product - Behavioral Effect: actions such as clipping a coupon or voting for a candidate - Psychological Effect: Inspiring fear






18. Individually created meanings






19. Media can give status to an individual - because media coverage exposes them to large audiences - they can seem important






20. Limited information sources - personal experience - and context for claims






21. Way of thinking that makes the existing organization of social relations appear natural and inevitable






22. Avoid production - follow models/copy-cat - create sequels of hits - burden the indies






23. Mind-share - functional benefits - very basic






24. When the audience is an 'object produced to be sold for profit' ex. Gossip Girl (media co. - advertisers - females 18 - screenwriter)






25. Discipline that studies the nature of a system of meaning






26. Source - message - receiver - quantitative - individual






27. Creation of mass-media materials for distribution






28. Paid - mediated form of communication from an identifiable source - designed to persuade the receiver to take some action






29. Encapsulated myths that fulfill our needs






30. Regal - AMC - Cinemark - Carmike - Cineplex Entertainment






31. National ideology vs. personal experience = tension






32. Watching large amounts of tv cultivates a distinct view of the world that is sharply at odds with reality (Mean-World syndrome) - because of televised violence - heavy television viewers are more likely to fear violence






33. The use of news to promote corporate holdings is wrong.






34. Everything in your experience (object - action - event)






35. Better brand recall - better creation of realism - lessens negative backlash due to overly-prominent placement






36. Meaning evoked by the signifier






37. Resemblance between sign and something else - variance in shared meaning






38. Activities - self-worth evaluation - problem-solving tactics






39. Breakdown based on demographics and psychographics






40. Choosing a release date - determining/adjusting the number of prints to make - developing/implementing a strategic communication campaign (advertising and public relations)






41. historically shared meanings (rituals) + individually created meanings (social construction of reality) = new shared meaning...qualitative - mass






42. Mass media - leisure activities - consumer lifestyle






43. Wide release - platform release - exclusive release






44. Screenplay/screenwriter - location/production costs - hiring movie stars - hiring movie crew - securing Completion Bond company






45. Use of the branded product as a prop in a production for a fee






46. Buying a product to consume the myth - to form a relationship with the myth's creator






47. People will immediately respond to a message






48. Iconic brands - embedding into culture - how the brand contributes to society






49. Incorporating the branded product into the dialogue or plot of the production






50. Preexisting beliefs of individuals influence perception of messages