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Mass Media And Pop Culture

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Encapsulated myths that fulfill our needs






2. Regal - AMC - Cinemark - Carmike - Cineplex Entertainment






3. Rejection of high vs. low distinction - populist/popular/public - reaction to mainstream - short shelf life






4. Owners - Advertisers - Government - Special Interest Groups - News Sources - Audiences - Newsroom culture - Technology






5. The direct associations people make about a brand






6. Directed by desires and emotions - passive receiver - early habits are difficult to change






7. When the audience is an 'object produced to be sold for profit' ex. Gossip Girl (media co. - advertisers - females 18 - screenwriter)






8. Breakdown based on demographics and psychographics






9. Separated based on bias of preference - preferences influenced by social class - education - etc.






10. Historically shared meanings






11. Complimentary - the 'what' and the 'why'






12. Deep connection with culture - competition for share of culture - use of symbolism and what the brand 'stands' for






13. Buying a product to consume the myth - to form a relationship with the myth's creator






14. Consumer deception via fewer defense mechanisms - mere exposure - and less processing






15. historically shared meanings (rituals) + individually created meanings (social construction of reality) = new shared meaning...qualitative - mass






16. Meaning evoked by the signifier






17. Directed by processed and stored information - active receiver - change with maturation






18. The use of news to promote corporate holdings is wrong.






19. Source - message - receiver - quantitative - individual






20. Interpersonal Communication - Intrapersonal Communication - Group Communication - Mass Communication






21. Media can give status to an individual - because media coverage exposes them to large audiences - they can seem important






22. Use of the branded product as a prop in a production for a fee






23. Specific to a group of people - individuals are socialized into culture - individuals can belong to multiple subcultures - shared beliefs - behaviors - attitudes - etc.






24. Way of thinking that makes the existing organization of social relations appear natural and inevitable






25. Simple stories with compelling characters and resonant plots - provide ideals to live by






26. Innovation - research and development - and risk






27. Presenting materials to the audience for viewing/buying






28. Creation of mass-media materials for distribution






29. Limited information sources - personal experience - and context for claims






30. Images - thoughts - words - or emotions that come to mind with a brand






31. Better brand recall - better creation of realism - lessens negative backlash due to overly-prominent placement






32. Created by the consumers from: name - logo - tagline - colors - music - etc.






33. Fulfilling needs - emotional benefits






34. Choosing a release date - determining/adjusting the number of prints to make - developing/implementing a strategic communication campaign (advertising and public relations)






35. Selecting a specific part to focus on within the demographic or psychographic






36. Wide release - platform release - exclusive release






37. Paid - mediated form of communication from an identifiable source - designed to persuade the receiver to take some action






38. Iconic brands - embedding into culture - how the brand contributes to society






39. Organization/structure of signs - inbuilt system of cultural meanings built into a sign






40. Religion - family - work






41. Cognitive Effects: people learn more from people they identify with - Attitudinal Effect: people develop feelings about a product - Behavioral Effect: actions such as clipping a coupon or voting for a candidate - Psychological Effect: Inspiring fear






42. Screenplay/screenwriter - location/production costs - hiring movie stars - hiring movie crew - securing Completion Bond company






43. Combination of rituals and social construction of reality (via the Cultural Model)






44. Incorporating the branded product into the dialogue or plot of the production






45. Delivery of the produced material - marketing






46. Avoid production - follow models/copy-cat - create sequels of hits - burden the indies






47. 1. widely favored or well-liked by many 2. originates from the people 3. is mass produced 4. left-over from high culture






48. Everything in your experience (object - action - event)






49. Resemblance between sign and something else - variance in shared meaning






50. Perceivable part of the sign







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Can you answer 50 questions in 15 minutes?


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