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Test your basic knowledge |
Mass Media And Pop Culture
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Study First
Subjects
:
journalism-and-media
,
bvat
Instructions:
Answer 50 questions in 15 minutes.
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study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Presenting materials to the audience for viewing/buying
advertising
exhibition
The truths of Media
social construction of reality
2. Discipline that studies the nature of a system of meaning
new shared meanings
semiotics
symbolic relationship (convention)
Levels of communication
3. Selecting a specific part to focus on within the demographic or psychographic
Cognitive Branding
lifestyle effects
distribution
audience targeting
4. Buying a product to consume the myth - to form a relationship with the myth's creator
characteristics of culture
Media literacy dimensions
ritual action
associations
5. Cognitive Effects: people learn more from people they identify with - Attitudinal Effect: people develop feelings about a product - Behavioral Effect: actions such as clipping a coupon or voting for a candidate - Psychological Effect: Inspiring fear
Message Effects
Cultivation analysis
Cognitive Branding
distribution
6. Paid - mediated form of communication from an identifiable source - designed to persuade the receiver to take some action
advertising
symbolic relationship (convention)
culture as communication
exhibition
7. Messages have little direct effect on the audience
Minimalist Effects Theory
characteristics of culture
Emotional Branding
components of the industrial process
8. Historically shared meanings
new sources of identity
lifestyle effects
rituals
ideology
9. Preexisting beliefs of individuals influence perception of messages
Indirect (Cognitive) Effects Theory
characteristics of culture
myth markets
Powerful Effects Theory
10. Directed by processed and stored information - active receiver - change with maturation
Transmission Model
sign
product integration
resilient child
11. Fulfilling needs - emotional benefits
Emotional Branding
Definitions of Culture
Status conferral
tradition sources of identity
12. Individually created meanings
social construction of reality
new shared meanings
symbolic relationship (convention)
product integration
13. Everything in your experience (object - action - event)
dealing with risk
symbolic relationship (convention)
new shared meanings
sign
14. Mass media - leisure activities - consumer lifestyle
characteristics of iconic brands
production
new sources of identity
audience as a market commodity
15. Meaning evoked by the signifier
production
brand image
signifie
audience segmenting
16. Sign and meaning linked by way of cause or association - ex. smoke means fire
indexical relationship (casual connection)
Powerful Effects Theory
evidence of a consumer culture among children
product integration
17. Media can give status to an individual - because media coverage exposes them to large audiences - they can seem important
fragile child
ideology
Status conferral
The truths of Media
18. Innovation - research and development - and risk
individual-level effects of product placement
audience segmenting
components of the industrial process
iconical relationship (resemblance)
19. Source - message - receiver - quantitative - individual
exhibition
Transmission Model
activities in production
signification system
20. The use of news to promote corporate holdings is wrong.
individual-level effects of product placement
media-industrial complex
Indirect (Cognitive) Effects Theory
advertising
21. Meaning derived from a social agreement
Minimalist Effects Theory
symbolic relationship (convention)
Media literacy dimensions
product placement
22. Different parts of the brand (ex. name - logo - colors)
brand elements
Cultural Branding
Cultural Model
iconical relationship (resemblance)
23. Images - thoughts - words - or emotions that come to mind with a brand
new shared meanings
Control the media
associations
ideology
24. Religion - family - work
audience targeting
Media literacy dimensions
Transmission vs. Cultural Model
tradition sources of identity
25. Separated based on bias of preference - preferences influenced by social class - education - etc.
levels of culture (high vs. low)
symbolic relationship (convention)
Cultivation analysis
factors that create a need for myth
26. National conversation = national identity - multiple brands in competition
lifestyle effects
Minimalist Effects Theory
myth markets
symbolic relationship (convention)
27. Specific to a group of people - individuals are socialized into culture - individuals can belong to multiple subcultures - shared beliefs - behaviors - attitudes - etc.
rituals
characteristics of culture
Levels of communication
Cumulative Effects Theory
28. Directed by desires and emotions - passive receiver - early habits are difficult to change
Emotional Branding
The truths of Media
fragile child
activities in exhibition
29. Regal - AMC - Cinemark - Carmike - Cineplex Entertainment
lifestyle effects
Control the media
major chains of exhibition
Media literacy dimensions
30. Wide release - platform release - exclusive release
lifestyle effects
media-industrial complex
activities in exhibition
Cultural Branding
31. Complimentary - the 'what' and the 'why'
Cultural Model
distribution
Transmission vs. Cultural Model
new shared meanings
32. System of meanings generated by association of signifiers and signifieds
signification system
ideology
Status conferral
Powerful Effects Theory
33. Incorporating the branded product into the dialogue or plot of the production
product integration
major chains of exhibition
audience as a market commodity
Message Effects
34. The direct associations people make about a brand
brand image
iconical relationship (resemblance)
associations
activities in exhibition
35. Delivery of the produced material - marketing
Definitions of Culture
distribution
advertising
brand elements
36. Of who you are - who we are - and who they are
tradition sources of identity
culture as communication
new sources of identity
problems with product placement
37. Interpersonal Communication - Intrapersonal Communication - Group Communication - Mass Communication
Control the media
distribution
Levels of communication
Definitions of Culture
38. National ideology vs. personal experience = tension
factors that create a need for myth
product placement
semiotics
indexical relationship (casual connection)
39. People will immediately respond to a message
rituals
exhibition
culture as communication
Powerful Effects Theory
40. Combination of rituals and social construction of reality (via the Cultural Model)
new shared meanings
problems with product placement
new sources of identity
ideology
41. Encapsulated myths that fulfill our needs
icons
semiotics
audience targeting
dealing with risk
42. Resemblance between sign and something else - variance in shared meaning
iconical relationship (resemblance)
myth
lifestyle effects
children as vulnerable consumers
43. Socialization - inter-generational eavesdropping - role modeling - stereotyping
ritual action
lifestyle effects
icons
problems with product placement
44. Iconic brands - embedding into culture - how the brand contributes to society
audience targeting
signifier
characteristics of pop culture
Cultural Branding
45. Consumer deception via fewer defense mechanisms - mere exposure - and less processing
problems with product placement
code
activities in distribution
Transmission vs. Cultural Model
46. Watching large amounts of tv cultivates a distinct view of the world that is sharply at odds with reality (Mean-World syndrome) - because of televised violence - heavy television viewers are more likely to fear violence
problems with product placement
Status conferral
Cultivation analysis
new shared meanings
47. Simple stories with compelling characters and resonant plots - provide ideals to live by
brand elements
myth
Definitions of Culture
characteristics of culture
48. Messages have a long-term effect on the audience
Transmission Model
Cumulative Effects Theory
dealing with risk
indexical relationship (casual connection)
49. Media are essential components of our lives - No mainstream media (MSM) - Everything from the margin moves to the center - Nothing's new; everything that happened in the past will happen again - New media are always scary - Activism and analysis are
lifestyle effects
evidence of a consumer culture among children
audience targeting
The truths of Media
50. Activities - self-worth evaluation - problem-solving tactics
evidence of a consumer culture among children
product placement
Cumulative Effects Theory
activities in distribution
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