Test your basic knowledge |

Mass Media And Pop Culture

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Everything in your experience (object - action - event)






2. Media can give status to an individual - because media coverage exposes them to large audiences - they can seem important






3. Specific to a group of people - individuals are socialized into culture - individuals can belong to multiple subcultures - shared beliefs - behaviors - attitudes - etc.






4. Historically shared meanings






5. Combination of rituals and social construction of reality (via the Cultural Model)






6. 1. widely favored or well-liked by many 2. originates from the people 3. is mass produced 4. left-over from high culture






7. Delivery of the produced material - marketing






8. National ideology vs. personal experience = tension






9. Created by the consumers from: name - logo - tagline - colors - music - etc.






10. Discipline that studies the nature of a system of meaning






11. Avoid production - follow models/copy-cat - create sequels of hits - burden the indies






12. Selecting a specific part to focus on within the demographic or psychographic






13. Messages have little direct effect on the audience






14. The direct associations people make about a brand






15. Activities - self-worth evaluation - problem-solving tactics






16. Directed by processed and stored information - active receiver - change with maturation






17. Separated based on bias of preference - preferences influenced by social class - education - etc.






18. Interpersonal Communication - Intrapersonal Communication - Group Communication - Mass Communication






19. Cognitive: ability to intellectually process information - Emotional: feelings created by media - - Aesthetic: interpreting media in an artistic POV - Moral: examining the values of the medium






20. Iconic brands - embedding into culture - how the brand contributes to society






21. Religion - family - work






22. Different parts of the brand (ex. name - logo - colors)






23. Presenting materials to the audience for viewing/buying






24. Cognitive Effects: people learn more from people they identify with - Attitudinal Effect: people develop feelings about a product - Behavioral Effect: actions such as clipping a coupon or voting for a candidate - Psychological Effect: Inspiring fear






25. People will immediately respond to a message






26. Choosing a release date - determining/adjusting the number of prints to make - developing/implementing a strategic communication campaign (advertising and public relations)






27. Regal - AMC - Cinemark - Carmike - Cineplex Entertainment






28. Preexisting beliefs of individuals influence perception of messages






29. Paid - mediated form of communication from an identifiable source - designed to persuade the receiver to take some action






30. Simple stories with compelling characters and resonant plots - provide ideals to live by






31. Complimentary - the 'what' and the 'why'






32. Meaning evoked by the signifier






33. Organization/structure of signs - inbuilt system of cultural meanings built into a sign






34. Consumer deception via fewer defense mechanisms - mere exposure - and less processing






35. historically shared meanings (rituals) + individually created meanings (social construction of reality) = new shared meaning...qualitative - mass






36. Deep connection with culture - competition for share of culture - use of symbolism and what the brand 'stands' for






37. Socialization - inter-generational eavesdropping - role modeling - stereotyping






38. Innovation - research and development - and risk






39. Source - message - receiver - quantitative - individual






40. Mass media - leisure activities - consumer lifestyle






41. Limited information sources - personal experience - and context for claims






42. Incorporating the branded product into the dialogue or plot of the production






43. When the audience is an 'object produced to be sold for profit' ex. Gossip Girl (media co. - advertisers - females 18 - screenwriter)






44. System of meanings generated by association of signifiers and signifieds






45. Media are essential components of our lives - No mainstream media (MSM) - Everything from the margin moves to the center - Nothing's new; everything that happened in the past will happen again - New media are always scary - Activism and analysis are






46. The use of news to promote corporate holdings is wrong.






47. National conversation = national identity - multiple brands in competition






48. Encapsulated myths that fulfill our needs






49. Use of the branded product as a prop in a production for a fee






50. Owners - Advertisers - Government - Special Interest Groups - News Sources - Audiences - Newsroom culture - Technology