Test your basic knowledge |

Mass Media And Pop Culture

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Limited information sources - personal experience - and context for claims






2. Separated based on bias of preference - preferences influenced by social class - education - etc.






3. People will immediately respond to a message






4. The use of news to promote corporate holdings is wrong.






5. Use of the branded product as a prop in a production for a fee






6. Delivery of the produced material - marketing






7. Mass messages would overwhelm people in the absence of the influences of family - mass media messages are a stimulus that would lead to a predictable attitudinal or behavioral response with nothing intervening between sender & audience






8. Better brand recall - better creation of realism - lessens negative backlash due to overly-prominent placement






9. Images - thoughts - words - or emotions that come to mind with a brand






10. Historically shared meanings






11. Selecting a specific part to focus on within the demographic or psychographic






12. Combination of rituals and social construction of reality (via the Cultural Model)






13. Avoid production - follow models/copy-cat - create sequels of hits - burden the indies






14. Preexisting beliefs of individuals influence perception of messages






15. Consumer deception via fewer defense mechanisms - mere exposure - and less processing






16. Messages have a long-term effect on the audience






17. National ideology vs. personal experience = tension






18. Specific to a group of people - individuals are socialized into culture - individuals can belong to multiple subcultures - shared beliefs - behaviors - attitudes - etc.






19. System of meanings generated by association of signifiers and signifieds






20. Watching large amounts of tv cultivates a distinct view of the world that is sharply at odds with reality (Mean-World syndrome) - because of televised violence - heavy television viewers are more likely to fear violence






21. Socialization - inter-generational eavesdropping - role modeling - stereotyping






22. Buying a product to consume the myth - to form a relationship with the myth's creator






23. Messages have little direct effect on the audience






24. Paid - mediated form of communication from an identifiable source - designed to persuade the receiver to take some action






25. Rejection of high vs. low distinction - populist/popular/public - reaction to mainstream - short shelf life






26. Directed by processed and stored information - active receiver - change with maturation






27. Simple stories with compelling characters and resonant plots - provide ideals to live by






28. Sign and meaning linked by way of cause or association - ex. smoke means fire






29. Individually created meanings






30. Choosing a release date - determining/adjusting the number of prints to make - developing/implementing a strategic communication campaign (advertising and public relations)






31. Media are essential components of our lives - No mainstream media (MSM) - Everything from the margin moves to the center - Nothing's new; everything that happened in the past will happen again - New media are always scary - Activism and analysis are






32. Fulfilling needs - emotional benefits






33. Mind-share - functional benefits - very basic






34. When the audience is an 'object produced to be sold for profit' ex. Gossip Girl (media co. - advertisers - females 18 - screenwriter)






35. Incorporating the branded product into the dialogue or plot of the production






36. Directed by desires and emotions - passive receiver - early habits are difficult to change






37. 1. widely favored or well-liked by many 2. originates from the people 3. is mass produced 4. left-over from high culture






38. Religion - family - work






39. Media can give status to an individual - because media coverage exposes them to large audiences - they can seem important






40. Perceivable part of the sign






41. Presenting materials to the audience for viewing/buying






42. Deep connection with culture - competition for share of culture - use of symbolism and what the brand 'stands' for






43. Resemblance between sign and something else - variance in shared meaning






44. Screenplay/screenwriter - location/production costs - hiring movie stars - hiring movie crew - securing Completion Bond company






45. Regal - AMC - Cinemark - Carmike - Cineplex Entertainment






46. Way of thinking that makes the existing organization of social relations appear natural and inevitable






47. Of who you are - who we are - and who they are






48. Creation of mass-media materials for distribution






49. Created by the consumers from: name - logo - tagline - colors - music - etc.






50. Cognitive: ability to intellectually process information - Emotional: feelings created by media - - Aesthetic: interpreting media in an artistic POV - Moral: examining the values of the medium