Test your basic knowledge |

Mass Media And Pop Culture

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Directed by processed and stored information - active receiver - change with maturation






2. Activities - self-worth evaluation - problem-solving tactics






3. Incorporating the branded product into the dialogue or plot of the production






4. Cognitive: ability to intellectually process information - Emotional: feelings created by media - - Aesthetic: interpreting media in an artistic POV - Moral: examining the values of the medium






5. Paid - mediated form of communication from an identifiable source - designed to persuade the receiver to take some action






6. Way of thinking that makes the existing organization of social relations appear natural and inevitable






7. Iconic brands - embedding into culture - how the brand contributes to society






8. Religion - family - work






9. Interpersonal Communication - Intrapersonal Communication - Group Communication - Mass Communication






10. Historically shared meanings






11. Perceivable part of the sign






12. Mass messages would overwhelm people in the absence of the influences of family - mass media messages are a stimulus that would lead to a predictable attitudinal or behavioral response with nothing intervening between sender & audience






13. Encapsulated myths that fulfill our needs






14. System of meanings generated by association of signifiers and signifieds






15. Screenplay/screenwriter - location/production costs - hiring movie stars - hiring movie crew - securing Completion Bond company






16. Watching large amounts of tv cultivates a distinct view of the world that is sharply at odds with reality (Mean-World syndrome) - because of televised violence - heavy television viewers are more likely to fear violence






17. Cognitive Effects: people learn more from people they identify with - Attitudinal Effect: people develop feelings about a product - Behavioral Effect: actions such as clipping a coupon or voting for a candidate - Psychological Effect: Inspiring fear






18. Limited information sources - personal experience - and context for claims






19. Source - message - receiver - quantitative - individual






20. Meaning evoked by the signifier






21. Deep connection with culture - competition for share of culture - use of symbolism and what the brand 'stands' for






22. The direct associations people make about a brand






23. Wide release - platform release - exclusive release






24. Specific to a group of people - individuals are socialized into culture - individuals can belong to multiple subcultures - shared beliefs - behaviors - attitudes - etc.






25. Directed by desires and emotions - passive receiver - early habits are difficult to change






26. Owners - Advertisers - Government - Special Interest Groups - News Sources - Audiences - Newsroom culture - Technology






27. Organization/structure of signs - inbuilt system of cultural meanings built into a sign






28. Media can give status to an individual - because media coverage exposes them to large audiences - they can seem important






29. Mass media - leisure activities - consumer lifestyle






30. historically shared meanings (rituals) + individually created meanings (social construction of reality) = new shared meaning...qualitative - mass






31. Avoid production - follow models/copy-cat - create sequels of hits - burden the indies






32. Simple stories with compelling characters and resonant plots - provide ideals to live by






33. Better brand recall - better creation of realism - lessens negative backlash due to overly-prominent placement






34. The use of news to promote corporate holdings is wrong.






35. Separated based on bias of preference - preferences influenced by social class - education - etc.






36. Complimentary - the 'what' and the 'why'






37. People will immediately respond to a message






38. Breakdown based on demographics and psychographics






39. Consumer deception via fewer defense mechanisms - mere exposure - and less processing






40. When the audience is an 'object produced to be sold for profit' ex. Gossip Girl (media co. - advertisers - females 18 - screenwriter)






41. Creation of mass-media materials for distribution






42. National conversation = national identity - multiple brands in competition






43. Choosing a release date - determining/adjusting the number of prints to make - developing/implementing a strategic communication campaign (advertising and public relations)






44. Individually created meanings






45. Rejection of high vs. low distinction - populist/popular/public - reaction to mainstream - short shelf life






46. 1. widely favored or well-liked by many 2. originates from the people 3. is mass produced 4. left-over from high culture






47. Socialization - inter-generational eavesdropping - role modeling - stereotyping






48. Selecting a specific part to focus on within the demographic or psychographic






49. Buying a product to consume the myth - to form a relationship with the myth's creator






50. Of who you are - who we are - and who they are