Test your basic knowledge |

Mass Media And Pop Culture

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Selecting a specific part to focus on within the demographic or psychographic






2. Mass messages would overwhelm people in the absence of the influences of family - mass media messages are a stimulus that would lead to a predictable attitudinal or behavioral response with nothing intervening between sender & audience






3. Avoid production - follow models/copy-cat - create sequels of hits - burden the indies






4. Religion - family - work






5. Resemblance between sign and something else - variance in shared meaning






6. Rejection of high vs. low distinction - populist/popular/public - reaction to mainstream - short shelf life






7. historically shared meanings (rituals) + individually created meanings (social construction of reality) = new shared meaning...qualitative - mass






8. Meaning evoked by the signifier






9. Better brand recall - better creation of realism - lessens negative backlash due to overly-prominent placement






10. The direct associations people make about a brand






11. Complimentary - the 'what' and the 'why'






12. Historically shared meanings






13. Limited information sources - personal experience - and context for claims






14. Regal - AMC - Cinemark - Carmike - Cineplex Entertainment






15. Consumer deception via fewer defense mechanisms - mere exposure - and less processing






16. Source - message - receiver - quantitative - individual






17. Fulfilling needs - emotional benefits






18. Messages have little direct effect on the audience






19. National conversation = national identity - multiple brands in competition






20. Owners - Advertisers - Government - Special Interest Groups - News Sources - Audiences - Newsroom culture - Technology






21. Messages have a long-term effect on the audience






22. Perceivable part of the sign






23. Interpersonal Communication - Intrapersonal Communication - Group Communication - Mass Communication






24. Discipline that studies the nature of a system of meaning






25. When the audience is an 'object produced to be sold for profit' ex. Gossip Girl (media co. - advertisers - females 18 - screenwriter)






26. Created by the consumers from: name - logo - tagline - colors - music - etc.






27. 1. widely favored or well-liked by many 2. originates from the people 3. is mass produced 4. left-over from high culture






28. Cognitive Effects: people learn more from people they identify with - Attitudinal Effect: people develop feelings about a product - Behavioral Effect: actions such as clipping a coupon or voting for a candidate - Psychological Effect: Inspiring fear






29. Way of thinking that makes the existing organization of social relations appear natural and inevitable






30. Socialization - inter-generational eavesdropping - role modeling - stereotyping






31. Sign and meaning linked by way of cause or association - ex. smoke means fire






32. Individually created meanings






33. Choosing a release date - determining/adjusting the number of prints to make - developing/implementing a strategic communication campaign (advertising and public relations)






34. Media are essential components of our lives - No mainstream media (MSM) - Everything from the margin moves to the center - Nothing's new; everything that happened in the past will happen again - New media are always scary - Activism and analysis are






35. Use of the branded product as a prop in a production for a fee






36. Encapsulated myths that fulfill our needs






37. Mind-share - functional benefits - very basic






38. Specific to a group of people - individuals are socialized into culture - individuals can belong to multiple subcultures - shared beliefs - behaviors - attitudes - etc.






39. Buying a product to consume the myth - to form a relationship with the myth's creator






40. Breakdown based on demographics and psychographics






41. Everything in your experience (object - action - event)






42. Separated based on bias of preference - preferences influenced by social class - education - etc.






43. Paid - mediated form of communication from an identifiable source - designed to persuade the receiver to take some action






44. Watching large amounts of tv cultivates a distinct view of the world that is sharply at odds with reality (Mean-World syndrome) - because of televised violence - heavy television viewers are more likely to fear violence






45. Activities - self-worth evaluation - problem-solving tactics






46. Preexisting beliefs of individuals influence perception of messages






47. The use of news to promote corporate holdings is wrong.






48. Iconic brands - embedding into culture - how the brand contributes to society






49. Cognitive: ability to intellectually process information - Emotional: feelings created by media - - Aesthetic: interpreting media in an artistic POV - Moral: examining the values of the medium






50. Deep connection with culture - competition for share of culture - use of symbolism and what the brand 'stands' for