Test your basic knowledge |

Mass Media And Pop Culture

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Created by the consumers from: name - logo - tagline - colors - music - etc.






2. Selecting a specific part to focus on within the demographic or psychographic






3. Messages have a long-term effect on the audience






4. Cognitive: ability to intellectually process information - Emotional: feelings created by media - - Aesthetic: interpreting media in an artistic POV - Moral: examining the values of the medium






5. Encapsulated myths that fulfill our needs






6. Regal - AMC - Cinemark - Carmike - Cineplex Entertainment






7. Historically shared meanings






8. Perceivable part of the sign






9. historically shared meanings (rituals) + individually created meanings (social construction of reality) = new shared meaning...qualitative - mass






10. Owners - Advertisers - Government - Special Interest Groups - News Sources - Audiences - Newsroom culture - Technology






11. Messages have little direct effect on the audience






12. Simple stories with compelling characters and resonant plots - provide ideals to live by






13. Socialization - inter-generational eavesdropping - role modeling - stereotyping






14. Mass media - leisure activities - consumer lifestyle






15. Choosing a release date - determining/adjusting the number of prints to make - developing/implementing a strategic communication campaign (advertising and public relations)






16. Use of the branded product as a prop in a production for a fee






17. 1. widely favored or well-liked by many 2. originates from the people 3. is mass produced 4. left-over from high culture






18. National ideology vs. personal experience = tension






19. Better brand recall - better creation of realism - lessens negative backlash due to overly-prominent placement






20. Consumer deception via fewer defense mechanisms - mere exposure - and less processing






21. Directed by processed and stored information - active receiver - change with maturation






22. Iconic brands - embedding into culture - how the brand contributes to society






23. Media are essential components of our lives - No mainstream media (MSM) - Everything from the margin moves to the center - Nothing's new; everything that happened in the past will happen again - New media are always scary - Activism and analysis are






24. Cognitive Effects: people learn more from people they identify with - Attitudinal Effect: people develop feelings about a product - Behavioral Effect: actions such as clipping a coupon or voting for a candidate - Psychological Effect: Inspiring fear






25. Sign and meaning linked by way of cause or association - ex. smoke means fire






26. Media can give status to an individual - because media coverage exposes them to large audiences - they can seem important






27. Fulfilling needs - emotional benefits






28. Combination of rituals and social construction of reality (via the Cultural Model)






29. Complimentary - the 'what' and the 'why'






30. Directed by desires and emotions - passive receiver - early habits are difficult to change






31. Innovation - research and development - and risk






32. Way of thinking that makes the existing organization of social relations appear natural and inevitable






33. Separated based on bias of preference - preferences influenced by social class - education - etc.






34. Delivery of the produced material - marketing






35. Images - thoughts - words - or emotions that come to mind with a brand






36. The direct associations people make about a brand






37. Meaning evoked by the signifier






38. Religion - family - work






39. Breakdown based on demographics and psychographics






40. Different parts of the brand (ex. name - logo - colors)






41. Wide release - platform release - exclusive release






42. When the audience is an 'object produced to be sold for profit' ex. Gossip Girl (media co. - advertisers - females 18 - screenwriter)






43. Buying a product to consume the myth - to form a relationship with the myth's creator






44. Avoid production - follow models/copy-cat - create sequels of hits - burden the indies






45. Interpersonal Communication - Intrapersonal Communication - Group Communication - Mass Communication






46. Organization/structure of signs - inbuilt system of cultural meanings built into a sign






47. Creation of mass-media materials for distribution






48. Mind-share - functional benefits - very basic






49. People will immediately respond to a message






50. System of meanings generated by association of signifiers and signifieds