Test your basic knowledge |

Mass Media And Pop Culture

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Watching large amounts of tv cultivates a distinct view of the world that is sharply at odds with reality (Mean-World syndrome) - because of televised violence - heavy television viewers are more likely to fear violence






2. Organization/structure of signs - inbuilt system of cultural meanings built into a sign






3. Meaning evoked by the signifier






4. Buying a product to consume the myth - to form a relationship with the myth's creator






5. Fulfilling needs - emotional benefits






6. Mind-share - functional benefits - very basic






7. Iconic brands - embedding into culture - how the brand contributes to society






8. Wide release - platform release - exclusive release






9. Combination of rituals and social construction of reality (via the Cultural Model)






10. Use of the branded product as a prop in a production for a fee






11. Preexisting beliefs of individuals influence perception of messages






12. Rejection of high vs. low distinction - populist/popular/public - reaction to mainstream - short shelf life






13. Different parts of the brand (ex. name - logo - colors)






14. Breakdown based on demographics and psychographics






15. Regal - AMC - Cinemark - Carmike - Cineplex Entertainment






16. Specific to a group of people - individuals are socialized into culture - individuals can belong to multiple subcultures - shared beliefs - behaviors - attitudes - etc.






17. Created by the consumers from: name - logo - tagline - colors - music - etc.






18. Deep connection with culture - competition for share of culture - use of symbolism and what the brand 'stands' for






19. Media can give status to an individual - because media coverage exposes them to large audiences - they can seem important






20. Incorporating the branded product into the dialogue or plot of the production






21. Messages have little direct effect on the audience






22. Interpersonal Communication - Intrapersonal Communication - Group Communication - Mass Communication






23. Mass media - leisure activities - consumer lifestyle






24. Paid - mediated form of communication from an identifiable source - designed to persuade the receiver to take some action






25. Innovation - research and development - and risk






26. Owners - Advertisers - Government - Special Interest Groups - News Sources - Audiences - Newsroom culture - Technology






27. Discipline that studies the nature of a system of meaning






28. Creation of mass-media materials for distribution






29. The use of news to promote corporate holdings is wrong.






30. Separated based on bias of preference - preferences influenced by social class - education - etc.






31. Perceivable part of the sign






32. Presenting materials to the audience for viewing/buying






33. National conversation = national identity - multiple brands in competition






34. Screenplay/screenwriter - location/production costs - hiring movie stars - hiring movie crew - securing Completion Bond company






35. Historically shared meanings






36. Religion - family - work






37. Cognitive: ability to intellectually process information - Emotional: feelings created by media - - Aesthetic: interpreting media in an artistic POV - Moral: examining the values of the medium






38. historically shared meanings (rituals) + individually created meanings (social construction of reality) = new shared meaning...qualitative - mass






39. Avoid production - follow models/copy-cat - create sequels of hits - burden the indies






40. Limited information sources - personal experience - and context for claims






41. Resemblance between sign and something else - variance in shared meaning






42. Messages have a long-term effect on the audience






43. Source - message - receiver - quantitative - individual






44. People will immediately respond to a message






45. Complimentary - the 'what' and the 'why'






46. Consumer deception via fewer defense mechanisms - mere exposure - and less processing






47. Selecting a specific part to focus on within the demographic or psychographic






48. National ideology vs. personal experience = tension






49. 1. widely favored or well-liked by many 2. originates from the people 3. is mass produced 4. left-over from high culture






50. The direct associations people make about a brand