Test your basic knowledge |

Mass Media And Pop Culture

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Discipline that studies the nature of a system of meaning






2. Religion - family - work






3. Mass media - leisure activities - consumer lifestyle






4. Media can give status to an individual - because media coverage exposes them to large audiences - they can seem important






5. Perceivable part of the sign






6. Different parts of the brand (ex. name - logo - colors)






7. Messages have a long-term effect on the audience






8. Incorporating the branded product into the dialogue or plot of the production






9. Innovation - research and development - and risk






10. Breakdown based on demographics and psychographics






11. Cognitive Effects: people learn more from people they identify with - Attitudinal Effect: people develop feelings about a product - Behavioral Effect: actions such as clipping a coupon or voting for a candidate - Psychological Effect: Inspiring fear






12. Directed by processed and stored information - active receiver - change with maturation






13. Rejection of high vs. low distinction - populist/popular/public - reaction to mainstream - short shelf life






14. Encapsulated myths that fulfill our needs






15. Directed by desires and emotions - passive receiver - early habits are difficult to change






16. Owners - Advertisers - Government - Special Interest Groups - News Sources - Audiences - Newsroom culture - Technology






17. Created by the consumers from: name - logo - tagline - colors - music - etc.






18. Meaning derived from a social agreement






19. Delivery of the produced material - marketing






20. Cognitive: ability to intellectually process information - Emotional: feelings created by media - - Aesthetic: interpreting media in an artistic POV - Moral: examining the values of the medium






21. Way of thinking that makes the existing organization of social relations appear natural and inevitable






22. Creation of mass-media materials for distribution






23. Iconic brands - embedding into culture - how the brand contributes to society






24. Simple stories with compelling characters and resonant plots - provide ideals to live by






25. Use of the branded product as a prop in a production for a fee






26. 1. widely favored or well-liked by many 2. originates from the people 3. is mass produced 4. left-over from high culture






27. Individually created meanings






28. Better brand recall - better creation of realism - lessens negative backlash due to overly-prominent placement






29. Presenting materials to the audience for viewing/buying






30. Selecting a specific part to focus on within the demographic or psychographic






31. Of who you are - who we are - and who they are






32. Wide release - platform release - exclusive release






33. Socialization - inter-generational eavesdropping - role modeling - stereotyping






34. The direct associations people make about a brand






35. Specific to a group of people - individuals are socialized into culture - individuals can belong to multiple subcultures - shared beliefs - behaviors - attitudes - etc.






36. Mind-share - functional benefits - very basic






37. Choosing a release date - determining/adjusting the number of prints to make - developing/implementing a strategic communication campaign (advertising and public relations)






38. People will immediately respond to a message






39. Paid - mediated form of communication from an identifiable source - designed to persuade the receiver to take some action






40. Activities - self-worth evaluation - problem-solving tactics






41. When the audience is an 'object produced to be sold for profit' ex. Gossip Girl (media co. - advertisers - females 18 - screenwriter)






42. Separated based on bias of preference - preferences influenced by social class - education - etc.






43. Combination of rituals and social construction of reality (via the Cultural Model)






44. Consumer deception via fewer defense mechanisms - mere exposure - and less processing






45. Organization/structure of signs - inbuilt system of cultural meanings built into a sign






46. Sign and meaning linked by way of cause or association - ex. smoke means fire






47. Regal - AMC - Cinemark - Carmike - Cineplex Entertainment






48. Resemblance between sign and something else - variance in shared meaning






49. Watching large amounts of tv cultivates a distinct view of the world that is sharply at odds with reality (Mean-World syndrome) - because of televised violence - heavy television viewers are more likely to fear violence






50. Complimentary - the 'what' and the 'why'