Test your basic knowledge |

Mass Media And Pop Culture

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Religion - family - work






2. System of meanings generated by association of signifiers and signifieds






3. Cognitive: ability to intellectually process information - Emotional: feelings created by media - - Aesthetic: interpreting media in an artistic POV - Moral: examining the values of the medium






4. Resemblance between sign and something else - variance in shared meaning






5. Preexisting beliefs of individuals influence perception of messages






6. Wide release - platform release - exclusive release






7. Fulfilling needs - emotional benefits






8. People will immediately respond to a message






9. 1. widely favored or well-liked by many 2. originates from the people 3. is mass produced 4. left-over from high culture






10. Source - message - receiver - quantitative - individual






11. Messages have little direct effect on the audience






12. Directed by processed and stored information - active receiver - change with maturation






13. When the audience is an 'object produced to be sold for profit' ex. Gossip Girl (media co. - advertisers - females 18 - screenwriter)






14. Presenting materials to the audience for viewing/buying






15. Watching large amounts of tv cultivates a distinct view of the world that is sharply at odds with reality (Mean-World syndrome) - because of televised violence - heavy television viewers are more likely to fear violence






16. Incorporating the branded product into the dialogue or plot of the production






17. Buying a product to consume the myth - to form a relationship with the myth's creator






18. Discipline that studies the nature of a system of meaning






19. Mass messages would overwhelm people in the absence of the influences of family - mass media messages are a stimulus that would lead to a predictable attitudinal or behavioral response with nothing intervening between sender & audience






20. Historically shared meanings






21. National conversation = national identity - multiple brands in competition






22. Better brand recall - better creation of realism - lessens negative backlash due to overly-prominent placement






23. Mass media - leisure activities - consumer lifestyle






24. Media are essential components of our lives - No mainstream media (MSM) - Everything from the margin moves to the center - Nothing's new; everything that happened in the past will happen again - New media are always scary - Activism and analysis are






25. Interpersonal Communication - Intrapersonal Communication - Group Communication - Mass Communication






26. Iconic brands - embedding into culture - how the brand contributes to society






27. Innovation - research and development - and risk






28. Directed by desires and emotions - passive receiver - early habits are difficult to change






29. Created by the consumers from: name - logo - tagline - colors - music - etc.






30. Selecting a specific part to focus on within the demographic or psychographic






31. Individually created meanings






32. Sign and meaning linked by way of cause or association - ex. smoke means fire






33. Messages have a long-term effect on the audience






34. Deep connection with culture - competition for share of culture - use of symbolism and what the brand 'stands' for






35. Cognitive Effects: people learn more from people they identify with - Attitudinal Effect: people develop feelings about a product - Behavioral Effect: actions such as clipping a coupon or voting for a candidate - Psychological Effect: Inspiring fear






36. The use of news to promote corporate holdings is wrong.






37. Perceivable part of the sign






38. Regal - AMC - Cinemark - Carmike - Cineplex Entertainment






39. Specific to a group of people - individuals are socialized into culture - individuals can belong to multiple subcultures - shared beliefs - behaviors - attitudes - etc.






40. Media can give status to an individual - because media coverage exposes them to large audiences - they can seem important






41. Choosing a release date - determining/adjusting the number of prints to make - developing/implementing a strategic communication campaign (advertising and public relations)






42. Combination of rituals and social construction of reality (via the Cultural Model)






43. Avoid production - follow models/copy-cat - create sequels of hits - burden the indies






44. Screenplay/screenwriter - location/production costs - hiring movie stars - hiring movie crew - securing Completion Bond company






45. Way of thinking that makes the existing organization of social relations appear natural and inevitable






46. Breakdown based on demographics and psychographics






47. Delivery of the produced material - marketing






48. Mind-share - functional benefits - very basic






49. Activities - self-worth evaluation - problem-solving tactics






50. Organization/structure of signs - inbuilt system of cultural meanings built into a sign