Test your basic knowledge |

Mass Media And Pop Culture

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Watching large amounts of tv cultivates a distinct view of the world that is sharply at odds with reality (Mean-World syndrome) - because of televised violence - heavy television viewers are more likely to fear violence






2. Screenplay/screenwriter - location/production costs - hiring movie stars - hiring movie crew - securing Completion Bond company






3. Creation of mass-media materials for distribution






4. When the audience is an 'object produced to be sold for profit' ex. Gossip Girl (media co. - advertisers - females 18 - screenwriter)






5. Breakdown based on demographics and psychographics






6. Individually created meanings






7. Organization/structure of signs - inbuilt system of cultural meanings built into a sign






8. Paid - mediated form of communication from an identifiable source - designed to persuade the receiver to take some action






9. People will immediately respond to a message






10. Presenting materials to the audience for viewing/buying






11. Innovation - research and development - and risk






12. National ideology vs. personal experience = tension






13. Created by the consumers from: name - logo - tagline - colors - music - etc.






14. Limited information sources - personal experience - and context for claims






15. Socialization - inter-generational eavesdropping - role modeling - stereotyping






16. Directed by processed and stored information - active receiver - change with maturation






17. Rejection of high vs. low distinction - populist/popular/public - reaction to mainstream - short shelf life






18. Media can give status to an individual - because media coverage exposes them to large audiences - they can seem important






19. 1. widely favored or well-liked by many 2. originates from the people 3. is mass produced 4. left-over from high culture






20. Meaning derived from a social agreement






21. Choosing a release date - determining/adjusting the number of prints to make - developing/implementing a strategic communication campaign (advertising and public relations)






22. Sign and meaning linked by way of cause or association - ex. smoke means fire






23. Source - message - receiver - quantitative - individual






24. Avoid production - follow models/copy-cat - create sequels of hits - burden the indies






25. Regal - AMC - Cinemark - Carmike - Cineplex Entertainment






26. Selecting a specific part to focus on within the demographic or psychographic






27. Messages have a long-term effect on the audience






28. Simple stories with compelling characters and resonant plots - provide ideals to live by






29. Perceivable part of the sign






30. Different parts of the brand (ex. name - logo - colors)






31. Separated based on bias of preference - preferences influenced by social class - education - etc.






32. Better brand recall - better creation of realism - lessens negative backlash due to overly-prominent placement






33. Complimentary - the 'what' and the 'why'






34. Preexisting beliefs of individuals influence perception of messages






35. Incorporating the branded product into the dialogue or plot of the production






36. Combination of rituals and social construction of reality (via the Cultural Model)






37. System of meanings generated by association of signifiers and signifieds






38. National conversation = national identity - multiple brands in competition






39. Iconic brands - embedding into culture - how the brand contributes to society






40. Messages have little direct effect on the audience






41. Directed by desires and emotions - passive receiver - early habits are difficult to change






42. Owners - Advertisers - Government - Special Interest Groups - News Sources - Audiences - Newsroom culture - Technology






43. Historically shared meanings






44. Delivery of the produced material - marketing






45. Encapsulated myths that fulfill our needs






46. Mind-share - functional benefits - very basic






47. historically shared meanings (rituals) + individually created meanings (social construction of reality) = new shared meaning...qualitative - mass






48. Fulfilling needs - emotional benefits






49. Deep connection with culture - competition for share of culture - use of symbolism and what the brand 'stands' for






50. Resemblance between sign and something else - variance in shared meaning







Sorry!:) No result found.

Can you answer 50 questions in 15 minutes?


Let me suggest you:

Browse all subjects

Browse all tests

Most popular tests



Major Subjects

Tests & Exams


AP
CLEP
DSST
GRE
SAT
GMAT

Browse all subjects

Browse all tests

Most popular tests