Test your basic knowledge |

Mass Media And Pop Culture

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Creation of mass-media materials for distribution






2. Media can give status to an individual - because media coverage exposes them to large audiences - they can seem important






3. Combination of rituals and social construction of reality (via the Cultural Model)






4. Different parts of the brand (ex. name - logo - colors)






5. Better brand recall - better creation of realism - lessens negative backlash due to overly-prominent placement






6. Meaning derived from a social agreement






7. Encapsulated myths that fulfill our needs






8. Complimentary - the 'what' and the 'why'






9. Activities - self-worth evaluation - problem-solving tactics






10. Everything in your experience (object - action - event)






11. Regal - AMC - Cinemark - Carmike - Cineplex Entertainment






12. National ideology vs. personal experience = tension






13. When the audience is an 'object produced to be sold for profit' ex. Gossip Girl (media co. - advertisers - females 18 - screenwriter)






14. Paid - mediated form of communication from an identifiable source - designed to persuade the receiver to take some action






15. National conversation = national identity - multiple brands in competition






16. Of who you are - who we are - and who they are






17. Media are essential components of our lives - No mainstream media (MSM) - Everything from the margin moves to the center - Nothing's new; everything that happened in the past will happen again - New media are always scary - Activism and analysis are






18. Mass media - leisure activities - consumer lifestyle






19. Perceivable part of the sign






20. Socialization - inter-generational eavesdropping - role modeling - stereotyping






21. Wide release - platform release - exclusive release






22. Discipline that studies the nature of a system of meaning






23. Screenplay/screenwriter - location/production costs - hiring movie stars - hiring movie crew - securing Completion Bond company






24. Cognitive Effects: people learn more from people they identify with - Attitudinal Effect: people develop feelings about a product - Behavioral Effect: actions such as clipping a coupon or voting for a candidate - Psychological Effect: Inspiring fear






25. Mind-share - functional benefits - very basic






26. Fulfilling needs - emotional benefits






27. People will immediately respond to a message






28. Source - message - receiver - quantitative - individual






29. Images - thoughts - words - or emotions that come to mind with a brand






30. The direct associations people make about a brand






31. Religion - family - work






32. Choosing a release date - determining/adjusting the number of prints to make - developing/implementing a strategic communication campaign (advertising and public relations)






33. Specific to a group of people - individuals are socialized into culture - individuals can belong to multiple subcultures - shared beliefs - behaviors - attitudes - etc.






34. Simple stories with compelling characters and resonant plots - provide ideals to live by






35. System of meanings generated by association of signifiers and signifieds






36. historically shared meanings (rituals) + individually created meanings (social construction of reality) = new shared meaning...qualitative - mass






37. Selecting a specific part to focus on within the demographic or psychographic






38. Incorporating the branded product into the dialogue or plot of the production






39. Use of the branded product as a prop in a production for a fee






40. Interpersonal Communication - Intrapersonal Communication - Group Communication - Mass Communication






41. Directed by desires and emotions - passive receiver - early habits are difficult to change






42. Messages have a long-term effect on the audience






43. Cognitive: ability to intellectually process information - Emotional: feelings created by media - - Aesthetic: interpreting media in an artistic POV - Moral: examining the values of the medium






44. Resemblance between sign and something else - variance in shared meaning






45. Preexisting beliefs of individuals influence perception of messages






46. Owners - Advertisers - Government - Special Interest Groups - News Sources - Audiences - Newsroom culture - Technology






47. Avoid production - follow models/copy-cat - create sequels of hits - burden the indies






48. Presenting materials to the audience for viewing/buying






49. 1. widely favored or well-liked by many 2. originates from the people 3. is mass produced 4. left-over from high culture






50. Consumer deception via fewer defense mechanisms - mere exposure - and less processing