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Test your basic knowledge |
Mass Media And Pop Culture
Start Test
Study First
Subjects
:
journalism-and-media
,
bvat
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Encapsulated myths that fulfill our needs
ideology
icons
characteristics of pop culture
Cultivation analysis
2. Owners - Advertisers - Government - Special Interest Groups - News Sources - Audiences - Newsroom culture - Technology
evidence of a consumer culture among children
major chains of exhibition
icons
Control the media
3. Meaning evoked by the signifier
activities in production
semiotics
signifie
symbolic relationship (convention)
4. Iconic brands - embedding into culture - how the brand contributes to society
brand identity
Cultural Branding
media-industrial complex
The propaganda model
5. Discipline that studies the nature of a system of meaning
characteristics of culture
culture as communication
semiotics
Cognitive Branding
6. Created by the consumers from: name - logo - tagline - colors - music - etc.
iconical relationship (resemblance)
associations
brand identity
sign
7. Source - message - receiver - quantitative - individual
audience targeting
Control the media
problems with product placement
Transmission Model
8. Consumer deception via fewer defense mechanisms - mere exposure - and less processing
factors that create a need for myth
problems with product placement
production
The propaganda model
9. National conversation = national identity - multiple brands in competition
Transmission Model
semiotics
ideology
myth markets
10. 1. widely favored or well-liked by many 2. originates from the people 3. is mass produced 4. left-over from high culture
Definitions of Culture
media-industrial complex
individual-level effects of product placement
new shared meanings
11. Cognitive Effects: people learn more from people they identify with - Attitudinal Effect: people develop feelings about a product - Behavioral Effect: actions such as clipping a coupon or voting for a candidate - Psychological Effect: Inspiring fear
Definitions of Culture
brand image
Message Effects
exhibition
12. Mind-share - functional benefits - very basic
brand image
Cognitive Branding
icons
product placement
13. Presenting materials to the audience for viewing/buying
lifestyle effects
exhibition
components of the industrial process
The propaganda model
14. historically shared meanings (rituals) + individually created meanings (social construction of reality) = new shared meaning...qualitative - mass
new sources of identity
Cultivation analysis
Cultural Model
distribution
15. Watching large amounts of tv cultivates a distinct view of the world that is sharply at odds with reality (Mean-World syndrome) - because of televised violence - heavy television viewers are more likely to fear violence
Cultivation analysis
product integration
problems with product placement
The truths of Media
16. Incorporating the branded product into the dialogue or plot of the production
dealing with risk
factors that create a need for myth
characteristics of culture
product integration
17. Screenplay/screenwriter - location/production costs - hiring movie stars - hiring movie crew - securing Completion Bond company
brand elements
media-industrial complex
Emotional Branding
activities in production
18. Paid - mediated form of communication from an identifiable source - designed to persuade the receiver to take some action
activities in distribution
icons
advertising
Media literacy dimensions
19. Everything in your experience (object - action - event)
sign
brand image
social construction of reality
components of the industrial process
20. Messages have a long-term effect on the audience
The propaganda model
Cumulative Effects Theory
children as vulnerable consumers
problems with product placement
21. Fulfilling needs - emotional benefits
activities in distribution
Control the media
Emotional Branding
Cumulative Effects Theory
22. Directed by processed and stored information - active receiver - change with maturation
resilient child
lifestyle effects
activities in distribution
Powerful Effects Theory
23. Directed by desires and emotions - passive receiver - early habits are difficult to change
activities in production
rituals
signifie
fragile child
24. Combination of rituals and social construction of reality (via the Cultural Model)
Message Effects
new shared meanings
product integration
signifier
25. Deep connection with culture - competition for share of culture - use of symbolism and what the brand 'stands' for
advertising
individual-level effects of product placement
associations
characteristics of iconic brands
26. Interpersonal Communication - Intrapersonal Communication - Group Communication - Mass Communication
Levels of communication
Cognitive Branding
Message Effects
Transmission Model
27. Avoid production - follow models/copy-cat - create sequels of hits - burden the indies
dealing with risk
problems with product placement
symbolic relationship (convention)
new sources of identity
28. Buying a product to consume the myth - to form a relationship with the myth's creator
major chains of exhibition
children as vulnerable consumers
ritual action
distribution
29. Cognitive: ability to intellectually process information - Emotional: feelings created by media - - Aesthetic: interpreting media in an artistic POV - Moral: examining the values of the medium
resilient child
Definitions of Culture
dealing with risk
Media literacy dimensions
30. Regal - AMC - Cinemark - Carmike - Cineplex Entertainment
The propaganda model
children as vulnerable consumers
Status conferral
major chains of exhibition
31. Historically shared meanings
Levels of communication
rituals
characteristics of pop culture
levels of culture (high vs. low)
32. Specific to a group of people - individuals are socialized into culture - individuals can belong to multiple subcultures - shared beliefs - behaviors - attitudes - etc.
resilient child
characteristics of culture
audience targeting
signification system
33. The direct associations people make about a brand
Status conferral
brand image
characteristics of pop culture
advertising
34. Organization/structure of signs - inbuilt system of cultural meanings built into a sign
Message Effects
lifestyle effects
Media literacy dimensions
code
35. Messages have little direct effect on the audience
characteristics of culture
Cultivation analysis
Minimalist Effects Theory
audience targeting
36. Simple stories with compelling characters and resonant plots - provide ideals to live by
social construction of reality
sign
The truths of Media
myth
37. Resemblance between sign and something else - variance in shared meaning
iconical relationship (resemblance)
culture as communication
signifie
brand identity
38. National ideology vs. personal experience = tension
associations
ritual action
factors that create a need for myth
audience targeting
39. Different parts of the brand (ex. name - logo - colors)
brand elements
audience targeting
Cultural Model
Media literacy dimensions
40. Wide release - platform release - exclusive release
activities in exhibition
myth markets
characteristics of pop culture
signification system
41. Complimentary - the 'what' and the 'why'
Transmission vs. Cultural Model
levels of culture (high vs. low)
audience as a market commodity
myth
42. Delivery of the produced material - marketing
Media literacy dimensions
semiotics
distribution
sign
43. The use of news to promote corporate holdings is wrong.
media-industrial complex
Cumulative Effects Theory
Cognitive Branding
rituals
44. Mass messages would overwhelm people in the absence of the influences of family - mass media messages are a stimulus that would lead to a predictable attitudinal or behavioral response with nothing intervening between sender & audience
activities in distribution
The propaganda model
signifier
product placement
45. Breakdown based on demographics and psychographics
audience segmenting
Cognitive Branding
fragile child
audience as a market commodity
46. Creation of mass-media materials for distribution
exhibition
components of the industrial process
production
Indirect (Cognitive) Effects Theory
47. Way of thinking that makes the existing organization of social relations appear natural and inevitable
problems with product placement
ideology
tradition sources of identity
The propaganda model
48. Individually created meanings
Status conferral
activities in exhibition
social construction of reality
audience targeting
49. Better brand recall - better creation of realism - lessens negative backlash due to overly-prominent placement
signification system
problems with product placement
activities in distribution
individual-level effects of product placement
50. People will immediately respond to a message
Powerful Effects Theory
problems with product placement
activities in exhibition
Status conferral