Test your basic knowledge |

Mass Media And Pop Culture

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Religion - family - work






2. Delivery of the produced material - marketing






3. Organization/structure of signs - inbuilt system of cultural meanings built into a sign






4. People will immediately respond to a message






5. Buying a product to consume the myth - to form a relationship with the myth's creator






6. Preexisting beliefs of individuals influence perception of messages






7. Selecting a specific part to focus on within the demographic or psychographic






8. Innovation - research and development - and risk






9. Better brand recall - better creation of realism - lessens negative backlash due to overly-prominent placement






10. Cognitive: ability to intellectually process information - Emotional: feelings created by media - - Aesthetic: interpreting media in an artistic POV - Moral: examining the values of the medium






11. Deep connection with culture - competition for share of culture - use of symbolism and what the brand 'stands' for






12. The direct associations people make about a brand






13. Limited information sources - personal experience - and context for claims






14. Screenplay/screenwriter - location/production costs - hiring movie stars - hiring movie crew - securing Completion Bond company






15. System of meanings generated by association of signifiers and signifieds






16. Mind-share - functional benefits - very basic






17. historically shared meanings (rituals) + individually created meanings (social construction of reality) = new shared meaning...qualitative - mass






18. Directed by desires and emotions - passive receiver - early habits are difficult to change






19. Breakdown based on demographics and psychographics






20. Messages have little direct effect on the audience






21. Interpersonal Communication - Intrapersonal Communication - Group Communication - Mass Communication






22. Perceivable part of the sign






23. Paid - mediated form of communication from an identifiable source - designed to persuade the receiver to take some action






24. Cognitive Effects: people learn more from people they identify with - Attitudinal Effect: people develop feelings about a product - Behavioral Effect: actions such as clipping a coupon or voting for a candidate - Psychological Effect: Inspiring fear






25. The use of news to promote corporate holdings is wrong.






26. Avoid production - follow models/copy-cat - create sequels of hits - burden the indies






27. Meaning derived from a social agreement






28. Media can give status to an individual - because media coverage exposes them to large audiences - they can seem important






29. Resemblance between sign and something else - variance in shared meaning






30. Rejection of high vs. low distinction - populist/popular/public - reaction to mainstream - short shelf life






31. Mass messages would overwhelm people in the absence of the influences of family - mass media messages are a stimulus that would lead to a predictable attitudinal or behavioral response with nothing intervening between sender & audience






32. Creation of mass-media materials for distribution






33. Activities - self-worth evaluation - problem-solving tactics






34. Socialization - inter-generational eavesdropping - role modeling - stereotyping






35. Created by the consumers from: name - logo - tagline - colors - music - etc.






36. Historically shared meanings






37. Fulfilling needs - emotional benefits






38. 1. widely favored or well-liked by many 2. originates from the people 3. is mass produced 4. left-over from high culture






39. Use of the branded product as a prop in a production for a fee






40. Incorporating the branded product into the dialogue or plot of the production






41. Wide release - platform release - exclusive release






42. Specific to a group of people - individuals are socialized into culture - individuals can belong to multiple subcultures - shared beliefs - behaviors - attitudes - etc.






43. Mass media - leisure activities - consumer lifestyle






44. Owners - Advertisers - Government - Special Interest Groups - News Sources - Audiences - Newsroom culture - Technology






45. Source - message - receiver - quantitative - individual






46. National ideology vs. personal experience = tension






47. Directed by processed and stored information - active receiver - change with maturation






48. Separated based on bias of preference - preferences influenced by social class - education - etc.






49. Watching large amounts of tv cultivates a distinct view of the world that is sharply at odds with reality (Mean-World syndrome) - because of televised violence - heavy television viewers are more likely to fear violence






50. Meaning evoked by the signifier