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Test your basic knowledge |
Mass Media And Pop Culture
Start Test
Study First
Subjects
:
journalism-and-media
,
bvat
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Iconic brands - embedding into culture - how the brand contributes to society
characteristics of iconic brands
fragile child
signifie
Cultural Branding
2. Images - thoughts - words - or emotions that come to mind with a brand
associations
social construction of reality
Indirect (Cognitive) Effects Theory
characteristics of iconic brands
3. Historically shared meanings
brand image
activities in production
rituals
Cultural Model
4. Owners - Advertisers - Government - Special Interest Groups - News Sources - Audiences - Newsroom culture - Technology
children as vulnerable consumers
Control the media
myth markets
signifier
5. Cognitive: ability to intellectually process information - Emotional: feelings created by media - - Aesthetic: interpreting media in an artistic POV - Moral: examining the values of the medium
audience targeting
audience as a market commodity
Media literacy dimensions
myth
6. Specific to a group of people - individuals are socialized into culture - individuals can belong to multiple subcultures - shared beliefs - behaviors - attitudes - etc.
product integration
characteristics of culture
signifier
factors that create a need for myth
7. Fulfilling needs - emotional benefits
activities in distribution
indexical relationship (casual connection)
Emotional Branding
characteristics of pop culture
8. Mass messages would overwhelm people in the absence of the influences of family - mass media messages are a stimulus that would lead to a predictable attitudinal or behavioral response with nothing intervening between sender & audience
The propaganda model
brand identity
iconical relationship (resemblance)
dealing with risk
9. Regal - AMC - Cinemark - Carmike - Cineplex Entertainment
major chains of exhibition
Cultural Branding
Definitions of Culture
myth
10. Avoid production - follow models/copy-cat - create sequels of hits - burden the indies
children as vulnerable consumers
new sources of identity
dealing with risk
signifie
11. Organization/structure of signs - inbuilt system of cultural meanings built into a sign
brand identity
Indirect (Cognitive) Effects Theory
code
audience targeting
12. Source - message - receiver - quantitative - individual
associations
resilient child
Transmission Model
problems with product placement
13. Paid - mediated form of communication from an identifiable source - designed to persuade the receiver to take some action
iconical relationship (resemblance)
dealing with risk
Transmission vs. Cultural Model
advertising
14. National conversation = national identity - multiple brands in competition
myth markets
children as vulnerable consumers
characteristics of iconic brands
icons
15. historically shared meanings (rituals) + individually created meanings (social construction of reality) = new shared meaning...qualitative - mass
production
Cultural Model
dealing with risk
audience targeting
16. Messages have a long-term effect on the audience
distribution
signifier
Cumulative Effects Theory
icons
17. Media can give status to an individual - because media coverage exposes them to large audiences - they can seem important
exhibition
Status conferral
new sources of identity
symbolic relationship (convention)
18. The use of news to promote corporate holdings is wrong.
code
tradition sources of identity
media-industrial complex
Cultural Branding
19. Socialization - inter-generational eavesdropping - role modeling - stereotyping
lifestyle effects
characteristics of iconic brands
ritual action
media-industrial complex
20. Breakdown based on demographics and psychographics
myth markets
Cognitive Branding
new sources of identity
audience segmenting
21. Discipline that studies the nature of a system of meaning
Powerful Effects Theory
semiotics
Cultivation analysis
problems with product placement
22. Rejection of high vs. low distinction - populist/popular/public - reaction to mainstream - short shelf life
ritual action
evidence of a consumer culture among children
Cultural Branding
characteristics of pop culture
23. The direct associations people make about a brand
Cultivation analysis
Message Effects
brand image
evidence of a consumer culture among children
24. Use of the branded product as a prop in a production for a fee
myth
product placement
audience targeting
fragile child
25. Encapsulated myths that fulfill our needs
ritual action
iconical relationship (resemblance)
lifestyle effects
icons
26. Simple stories with compelling characters and resonant plots - provide ideals to live by
individual-level effects of product placement
Cumulative Effects Theory
myth
brand identity
27. Cognitive Effects: people learn more from people they identify with - Attitudinal Effect: people develop feelings about a product - Behavioral Effect: actions such as clipping a coupon or voting for a candidate - Psychological Effect: Inspiring fear
factors that create a need for myth
Media literacy dimensions
Message Effects
Powerful Effects Theory
28. Religion - family - work
individual-level effects of product placement
Transmission vs. Cultural Model
tradition sources of identity
myth
29. Innovation - research and development - and risk
ideology
media-industrial complex
components of the industrial process
brand image
30. Activities - self-worth evaluation - problem-solving tactics
evidence of a consumer culture among children
product placement
audience as a market commodity
activities in exhibition
31. Directed by processed and stored information - active receiver - change with maturation
factors that create a need for myth
characteristics of culture
resilient child
activities in distribution
32. Delivery of the produced material - marketing
distribution
lifestyle effects
signification system
production
33. Different parts of the brand (ex. name - logo - colors)
components of the industrial process
brand elements
children as vulnerable consumers
Status conferral
34. Wide release - platform release - exclusive release
product placement
resilient child
activities in exhibition
social construction of reality
35. Interpersonal Communication - Intrapersonal Communication - Group Communication - Mass Communication
brand elements
major chains of exhibition
Levels of communication
Control the media
36. Perceivable part of the sign
signifier
Levels of communication
iconical relationship (resemblance)
Cumulative Effects Theory
37. Screenplay/screenwriter - location/production costs - hiring movie stars - hiring movie crew - securing Completion Bond company
characteristics of culture
exhibition
dealing with risk
activities in production
38. Way of thinking that makes the existing organization of social relations appear natural and inevitable
ideology
Message Effects
semiotics
myth markets
39. Creation of mass-media materials for distribution
audience segmenting
production
individual-level effects of product placement
factors that create a need for myth
40. System of meanings generated by association of signifiers and signifieds
signification system
ritual action
code
Definitions of Culture
41. Incorporating the branded product into the dialogue or plot of the production
Cultural Branding
characteristics of pop culture
symbolic relationship (convention)
product integration
42. Combination of rituals and social construction of reality (via the Cultural Model)
symbolic relationship (convention)
new shared meanings
levels of culture (high vs. low)
rituals
43. Separated based on bias of preference - preferences influenced by social class - education - etc.
signification system
levels of culture (high vs. low)
audience segmenting
symbolic relationship (convention)
44. National ideology vs. personal experience = tension
activities in production
Cumulative Effects Theory
brand image
factors that create a need for myth
45. Limited information sources - personal experience - and context for claims
Control the media
children as vulnerable consumers
icons
ideology
46. Directed by desires and emotions - passive receiver - early habits are difficult to change
myth markets
new shared meanings
fragile child
components of the industrial process
47. Created by the consumers from: name - logo - tagline - colors - music - etc.
Media literacy dimensions
Cultural Model
activities in exhibition
brand identity
48. Deep connection with culture - competition for share of culture - use of symbolism and what the brand 'stands' for
brand elements
Control the media
Definitions of Culture
characteristics of iconic brands
49. Better brand recall - better creation of realism - lessens negative backlash due to overly-prominent placement
rituals
individual-level effects of product placement
Cognitive Branding
new shared meanings
50. Messages have little direct effect on the audience
new sources of identity
brand image
Minimalist Effects Theory
Transmission vs. Cultural Model