Test your basic knowledge |

Mass Media And Pop Culture

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The use of news to promote corporate holdings is wrong.






2. Images - thoughts - words - or emotions that come to mind with a brand






3. 1. widely favored or well-liked by many 2. originates from the people 3. is mass produced 4. left-over from high culture






4. Better brand recall - better creation of realism - lessens negative backlash due to overly-prominent placement






5. Media are essential components of our lives - No mainstream media (MSM) - Everything from the margin moves to the center - Nothing's new; everything that happened in the past will happen again - New media are always scary - Activism and analysis are






6. Use of the branded product as a prop in a production for a fee






7. Preexisting beliefs of individuals influence perception of messages






8. Directed by processed and stored information - active receiver - change with maturation






9. Created by the consumers from: name - logo - tagline - colors - music - etc.






10. historically shared meanings (rituals) + individually created meanings (social construction of reality) = new shared meaning...qualitative - mass






11. Mass media - leisure activities - consumer lifestyle






12. Presenting materials to the audience for viewing/buying






13. Activities - self-worth evaluation - problem-solving tactics






14. Meaning derived from a social agreement






15. Breakdown based on demographics and psychographics






16. Fulfilling needs - emotional benefits






17. Screenplay/screenwriter - location/production costs - hiring movie stars - hiring movie crew - securing Completion Bond company






18. Creation of mass-media materials for distribution






19. Individually created meanings






20. Consumer deception via fewer defense mechanisms - mere exposure - and less processing






21. Mass messages would overwhelm people in the absence of the influences of family - mass media messages are a stimulus that would lead to a predictable attitudinal or behavioral response with nothing intervening between sender & audience






22. Directed by desires and emotions - passive receiver - early habits are difficult to change






23. Socialization - inter-generational eavesdropping - role modeling - stereotyping






24. Iconic brands - embedding into culture - how the brand contributes to society






25. Wide release - platform release - exclusive release






26. Organization/structure of signs - inbuilt system of cultural meanings built into a sign






27. Sign and meaning linked by way of cause or association - ex. smoke means fire






28. Messages have a long-term effect on the audience






29. When the audience is an 'object produced to be sold for profit' ex. Gossip Girl (media co. - advertisers - females 18 - screenwriter)






30. Complimentary - the 'what' and the 'why'






31. Choosing a release date - determining/adjusting the number of prints to make - developing/implementing a strategic communication campaign (advertising and public relations)






32. Meaning evoked by the signifier






33. Combination of rituals and social construction of reality (via the Cultural Model)






34. Source - message - receiver - quantitative - individual






35. Innovation - research and development - and risk






36. Encapsulated myths that fulfill our needs






37. Avoid production - follow models/copy-cat - create sequels of hits - burden the indies






38. Regal - AMC - Cinemark - Carmike - Cineplex Entertainment






39. Owners - Advertisers - Government - Special Interest Groups - News Sources - Audiences - Newsroom culture - Technology






40. Cognitive: ability to intellectually process information - Emotional: feelings created by media - - Aesthetic: interpreting media in an artistic POV - Moral: examining the values of the medium






41. Religion - family - work






42. Everything in your experience (object - action - event)






43. Cognitive Effects: people learn more from people they identify with - Attitudinal Effect: people develop feelings about a product - Behavioral Effect: actions such as clipping a coupon or voting for a candidate - Psychological Effect: Inspiring fear






44. Specific to a group of people - individuals are socialized into culture - individuals can belong to multiple subcultures - shared beliefs - behaviors - attitudes - etc.






45. Watching large amounts of tv cultivates a distinct view of the world that is sharply at odds with reality (Mean-World syndrome) - because of televised violence - heavy television viewers are more likely to fear violence






46. The direct associations people make about a brand






47. Mind-share - functional benefits - very basic






48. People will immediately respond to a message






49. Selecting a specific part to focus on within the demographic or psychographic






50. Incorporating the branded product into the dialogue or plot of the production