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Test your basic knowledge |
Mass Media And Pop Culture
Start Test
Study First
Subjects
:
journalism-and-media
,
bvat
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Innovation - research and development - and risk
components of the industrial process
new shared meanings
Indirect (Cognitive) Effects Theory
audience segmenting
2. Different parts of the brand (ex. name - logo - colors)
children as vulnerable consumers
code
activities in exhibition
brand elements
3. Activities - self-worth evaluation - problem-solving tactics
The truths of Media
myth markets
advertising
evidence of a consumer culture among children
4. Encapsulated myths that fulfill our needs
icons
children as vulnerable consumers
Levels of communication
Powerful Effects Theory
5. Mind-share - functional benefits - very basic
Cognitive Branding
distribution
Cultural Branding
product integration
6. Owners - Advertisers - Government - Special Interest Groups - News Sources - Audiences - Newsroom culture - Technology
Levels of communication
Minimalist Effects Theory
Control the media
characteristics of pop culture
7. Presenting materials to the audience for viewing/buying
fragile child
exhibition
icons
problems with product placement
8. 1. widely favored or well-liked by many 2. originates from the people 3. is mass produced 4. left-over from high culture
children as vulnerable consumers
ideology
Definitions of Culture
Cultural Model
9. Way of thinking that makes the existing organization of social relations appear natural and inevitable
Transmission vs. Cultural Model
activities in distribution
ideology
brand elements
10. Paid - mediated form of communication from an identifiable source - designed to persuade the receiver to take some action
lifestyle effects
major chains of exhibition
Message Effects
advertising
11. Choosing a release date - determining/adjusting the number of prints to make - developing/implementing a strategic communication campaign (advertising and public relations)
iconical relationship (resemblance)
activities in distribution
new shared meanings
Status conferral
12. When the audience is an 'object produced to be sold for profit' ex. Gossip Girl (media co. - advertisers - females 18 - screenwriter)
signifier
production
audience as a market commodity
Control the media
13. Historically shared meanings
major chains of exhibition
rituals
children as vulnerable consumers
code
14. Fulfilling needs - emotional benefits
Emotional Branding
associations
activities in distribution
activities in exhibition
15. Messages have little direct effect on the audience
distribution
Minimalist Effects Theory
symbolic relationship (convention)
components of the industrial process
16. Religion - family - work
Minimalist Effects Theory
tradition sources of identity
brand elements
levels of culture (high vs. low)
17. Created by the consumers from: name - logo - tagline - colors - music - etc.
icons
Cultural Model
activities in distribution
brand identity
18. Cognitive: ability to intellectually process information - Emotional: feelings created by media - - Aesthetic: interpreting media in an artistic POV - Moral: examining the values of the medium
product integration
lifestyle effects
signifie
Media literacy dimensions
19. Rejection of high vs. low distinction - populist/popular/public - reaction to mainstream - short shelf life
icons
audience targeting
characteristics of pop culture
The propaganda model
20. Images - thoughts - words - or emotions that come to mind with a brand
Transmission Model
associations
myth
Transmission vs. Cultural Model
21. Mass messages would overwhelm people in the absence of the influences of family - mass media messages are a stimulus that would lead to a predictable attitudinal or behavioral response with nothing intervening between sender & audience
myth markets
The propaganda model
Cultural Branding
signifie
22. Of who you are - who we are - and who they are
brand image
activities in distribution
advertising
culture as communication
23. Creation of mass-media materials for distribution
brand image
production
distribution
exhibition
24. Meaning derived from a social agreement
symbolic relationship (convention)
activities in exhibition
Cumulative Effects Theory
production
25. Cognitive Effects: people learn more from people they identify with - Attitudinal Effect: people develop feelings about a product - Behavioral Effect: actions such as clipping a coupon or voting for a candidate - Psychological Effect: Inspiring fear
signifier
Message Effects
The truths of Media
symbolic relationship (convention)
26. Directed by processed and stored information - active receiver - change with maturation
fragile child
audience targeting
resilient child
myth markets
27. Media are essential components of our lives - No mainstream media (MSM) - Everything from the margin moves to the center - Nothing's new; everything that happened in the past will happen again - New media are always scary - Activism and analysis are
The truths of Media
signifie
ritual action
characteristics of culture
28. Consumer deception via fewer defense mechanisms - mere exposure - and less processing
problems with product placement
major chains of exhibition
product placement
signifie
29. Better brand recall - better creation of realism - lessens negative backlash due to overly-prominent placement
individual-level effects of product placement
The propaganda model
activities in exhibition
major chains of exhibition
30. The direct associations people make about a brand
Emotional Branding
code
audience targeting
brand image
31. The use of news to promote corporate holdings is wrong.
characteristics of pop culture
The propaganda model
media-industrial complex
Cultivation analysis
32. National ideology vs. personal experience = tension
Transmission Model
Powerful Effects Theory
factors that create a need for myth
product integration
33. Delivery of the produced material - marketing
dealing with risk
activities in exhibition
Cultivation analysis
distribution
34. Simple stories with compelling characters and resonant plots - provide ideals to live by
Control the media
media-industrial complex
myth
Message Effects
35. Complimentary - the 'what' and the 'why'
exhibition
Transmission vs. Cultural Model
Definitions of Culture
individual-level effects of product placement
36. Meaning evoked by the signifier
The truths of Media
Transmission vs. Cultural Model
activities in exhibition
signifie
37. Everything in your experience (object - action - event)
resilient child
sign
Definitions of Culture
Cultural Model
38. Breakdown based on demographics and psychographics
characteristics of culture
semiotics
audience segmenting
activities in exhibition
39. Perceivable part of the sign
Definitions of Culture
signifier
Emotional Branding
characteristics of pop culture
40. Media can give status to an individual - because media coverage exposes them to large audiences - they can seem important
dealing with risk
factors that create a need for myth
Status conferral
media-industrial complex
41. Directed by desires and emotions - passive receiver - early habits are difficult to change
resilient child
brand elements
distribution
fragile child
42. Socialization - inter-generational eavesdropping - role modeling - stereotyping
product integration
semiotics
Transmission Model
lifestyle effects
43. Use of the branded product as a prop in a production for a fee
myth markets
children as vulnerable consumers
product placement
symbolic relationship (convention)
44. Avoid production - follow models/copy-cat - create sequels of hits - burden the indies
product integration
dealing with risk
activities in distribution
culture as communication
45. National conversation = national identity - multiple brands in competition
product integration
production
myth markets
Definitions of Culture
46. Interpersonal Communication - Intrapersonal Communication - Group Communication - Mass Communication
Levels of communication
resilient child
Status conferral
characteristics of culture
47. Watching large amounts of tv cultivates a distinct view of the world that is sharply at odds with reality (Mean-World syndrome) - because of televised violence - heavy television viewers are more likely to fear violence
myth
new sources of identity
Cultivation analysis
rituals
48. Screenplay/screenwriter - location/production costs - hiring movie stars - hiring movie crew - securing Completion Bond company
activities in production
signification system
icons
culture as communication
49. Individually created meanings
audience segmenting
dealing with risk
social construction of reality
Cultural Model
50. Combination of rituals and social construction of reality (via the Cultural Model)
individual-level effects of product placement
new shared meanings
iconical relationship (resemblance)
product placement
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