Test your basic knowledge |

Mass Media And Pop Culture

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Meaning derived from a social agreement






2. Organization/structure of signs - inbuilt system of cultural meanings built into a sign






3. Avoid production - follow models/copy-cat - create sequels of hits - burden the indies






4. When the audience is an 'object produced to be sold for profit' ex. Gossip Girl (media co. - advertisers - females 18 - screenwriter)






5. National conversation = national identity - multiple brands in competition






6. Cognitive: ability to intellectually process information - Emotional: feelings created by media - - Aesthetic: interpreting media in an artistic POV - Moral: examining the values of the medium






7. Activities - self-worth evaluation - problem-solving tactics






8. Source - message - receiver - quantitative - individual






9. Religion - family - work






10. Resemblance between sign and something else - variance in shared meaning






11. Images - thoughts - words - or emotions that come to mind with a brand






12. Choosing a release date - determining/adjusting the number of prints to make - developing/implementing a strategic communication campaign (advertising and public relations)






13. Wide release - platform release - exclusive release






14. Deep connection with culture - competition for share of culture - use of symbolism and what the brand 'stands' for






15. Directed by desires and emotions - passive receiver - early habits are difficult to change






16. Iconic brands - embedding into culture - how the brand contributes to society






17. Sign and meaning linked by way of cause or association - ex. smoke means fire






18. Screenplay/screenwriter - location/production costs - hiring movie stars - hiring movie crew - securing Completion Bond company






19. Messages have a long-term effect on the audience






20. Socialization - inter-generational eavesdropping - role modeling - stereotyping






21. Individually created meanings






22. Fulfilling needs - emotional benefits






23. The direct associations people make about a brand






24. Creation of mass-media materials for distribution






25. Way of thinking that makes the existing organization of social relations appear natural and inevitable






26. Buying a product to consume the myth - to form a relationship with the myth's creator






27. Perceivable part of the sign






28. Limited information sources - personal experience - and context for claims






29. The use of news to promote corporate holdings is wrong.






30. Regal - AMC - Cinemark - Carmike - Cineplex Entertainment






31. Separated based on bias of preference - preferences influenced by social class - education - etc.






32. Owners - Advertisers - Government - Special Interest Groups - News Sources - Audiences - Newsroom culture - Technology






33. Media can give status to an individual - because media coverage exposes them to large audiences - they can seem important






34. Selecting a specific part to focus on within the demographic or psychographic






35. Encapsulated myths that fulfill our needs






36. Combination of rituals and social construction of reality (via the Cultural Model)






37. Of who you are - who we are - and who they are






38. Everything in your experience (object - action - event)






39. Discipline that studies the nature of a system of meaning






40. Paid - mediated form of communication from an identifiable source - designed to persuade the receiver to take some action






41. Complimentary - the 'what' and the 'why'






42. Rejection of high vs. low distinction - populist/popular/public - reaction to mainstream - short shelf life






43. Specific to a group of people - individuals are socialized into culture - individuals can belong to multiple subcultures - shared beliefs - behaviors - attitudes - etc.






44. System of meanings generated by association of signifiers and signifieds






45. Better brand recall - better creation of realism - lessens negative backlash due to overly-prominent placement






46. Consumer deception via fewer defense mechanisms - mere exposure - and less processing






47. Mass media - leisure activities - consumer lifestyle






48. Meaning evoked by the signifier






49. Breakdown based on demographics and psychographics






50. historically shared meanings (rituals) + individually created meanings (social construction of reality) = new shared meaning...qualitative - mass