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Mass Media And Pop Culture

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Meaning derived from a social agreement






2. Avoid production - follow models/copy-cat - create sequels of hits - burden the indies






3. Separated based on bias of preference - preferences influenced by social class - education - etc.






4. Directed by desires and emotions - passive receiver - early habits are difficult to change






5. Interpersonal Communication - Intrapersonal Communication - Group Communication - Mass Communication






6. Meaning evoked by the signifier






7. Historically shared meanings






8. Everything in your experience (object - action - event)






9. Created by the consumers from: name - logo - tagline - colors - music - etc.






10. People will immediately respond to a message






11. Incorporating the branded product into the dialogue or plot of the production






12. Sign and meaning linked by way of cause or association - ex. smoke means fire






13. Combination of rituals and social construction of reality (via the Cultural Model)






14. Messages have a long-term effect on the audience






15. Preexisting beliefs of individuals influence perception of messages






16. Images - thoughts - words - or emotions that come to mind with a brand






17. Source - message - receiver - quantitative - individual






18. 1. widely favored or well-liked by many 2. originates from the people 3. is mass produced 4. left-over from high culture






19. Directed by processed and stored information - active receiver - change with maturation






20. Mass media - leisure activities - consumer lifestyle






21. Media can give status to an individual - because media coverage exposes them to large audiences - they can seem important






22. Owners - Advertisers - Government - Special Interest Groups - News Sources - Audiences - Newsroom culture - Technology






23. The use of news to promote corporate holdings is wrong.






24. Choosing a release date - determining/adjusting the number of prints to make - developing/implementing a strategic communication campaign (advertising and public relations)






25. Complimentary - the 'what' and the 'why'






26. Paid - mediated form of communication from an identifiable source - designed to persuade the receiver to take some action






27. Cognitive: ability to intellectually process information - Emotional: feelings created by media - - Aesthetic: interpreting media in an artistic POV - Moral: examining the values of the medium






28. National ideology vs. personal experience = tension






29. Media are essential components of our lives - No mainstream media (MSM) - Everything from the margin moves to the center - Nothing's new; everything that happened in the past will happen again - New media are always scary - Activism and analysis are






30. Specific to a group of people - individuals are socialized into culture - individuals can belong to multiple subcultures - shared beliefs - behaviors - attitudes - etc.






31. Limited information sources - personal experience - and context for claims






32. Discipline that studies the nature of a system of meaning






33. Fulfilling needs - emotional benefits






34. National conversation = national identity - multiple brands in competition






35. Perceivable part of the sign






36. Creation of mass-media materials for distribution






37. Innovation - research and development - and risk






38. Socialization - inter-generational eavesdropping - role modeling - stereotyping






39. historically shared meanings (rituals) + individually created meanings (social construction of reality) = new shared meaning...qualitative - mass






40. Resemblance between sign and something else - variance in shared meaning






41. Cognitive Effects: people learn more from people they identify with - Attitudinal Effect: people develop feelings about a product - Behavioral Effect: actions such as clipping a coupon or voting for a candidate - Psychological Effect: Inspiring fear






42. Deep connection with culture - competition for share of culture - use of symbolism and what the brand 'stands' for






43. Wide release - platform release - exclusive release






44. Encapsulated myths that fulfill our needs






45. Way of thinking that makes the existing organization of social relations appear natural and inevitable






46. Screenplay/screenwriter - location/production costs - hiring movie stars - hiring movie crew - securing Completion Bond company






47. When the audience is an 'object produced to be sold for profit' ex. Gossip Girl (media co. - advertisers - females 18 - screenwriter)






48. Presenting materials to the audience for viewing/buying






49. Use of the branded product as a prop in a production for a fee






50. Better brand recall - better creation of realism - lessens negative backlash due to overly-prominent placement







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