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Mass Media And Pop Culture

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. National conversation = national identity - multiple brands in competition






2. Creation of mass-media materials for distribution






3. Presenting materials to the audience for viewing/buying






4. Of who you are - who we are - and who they are






5. Simple stories with compelling characters and resonant plots - provide ideals to live by






6. Iconic brands - embedding into culture - how the brand contributes to society






7. Regal - AMC - Cinemark - Carmike - Cineplex Entertainment






8. Way of thinking that makes the existing organization of social relations appear natural and inevitable






9. Consumer deception via fewer defense mechanisms - mere exposure - and less processing






10. Paid - mediated form of communication from an identifiable source - designed to persuade the receiver to take some action






11. Source - message - receiver - quantitative - individual






12. 1. widely favored or well-liked by many 2. originates from the people 3. is mass produced 4. left-over from high culture






13. Breakdown based on demographics and psychographics






14. Sign and meaning linked by way of cause or association - ex. smoke means fire






15. Individually created meanings






16. Resemblance between sign and something else - variance in shared meaning






17. Selecting a specific part to focus on within the demographic or psychographic






18. Deep connection with culture - competition for share of culture - use of symbolism and what the brand 'stands' for






19. Limited information sources - personal experience - and context for claims






20. Complimentary - the 'what' and the 'why'






21. Mass messages would overwhelm people in the absence of the influences of family - mass media messages are a stimulus that would lead to a predictable attitudinal or behavioral response with nothing intervening between sender & audience






22. Meaning evoked by the signifier






23. Incorporating the branded product into the dialogue or plot of the production






24. Owners - Advertisers - Government - Special Interest Groups - News Sources - Audiences - Newsroom culture - Technology






25. Encapsulated myths that fulfill our needs






26. Choosing a release date - determining/adjusting the number of prints to make - developing/implementing a strategic communication campaign (advertising and public relations)






27. Directed by processed and stored information - active receiver - change with maturation






28. Innovation - research and development - and risk






29. Directed by desires and emotions - passive receiver - early habits are difficult to change






30. Watching large amounts of tv cultivates a distinct view of the world that is sharply at odds with reality (Mean-World syndrome) - because of televised violence - heavy television viewers are more likely to fear violence






31. The direct associations people make about a brand






32. Everything in your experience (object - action - event)






33. Meaning derived from a social agreement






34. Media are essential components of our lives - No mainstream media (MSM) - Everything from the margin moves to the center - Nothing's new; everything that happened in the past will happen again - New media are always scary - Activism and analysis are






35. Better brand recall - better creation of realism - lessens negative backlash due to overly-prominent placement






36. Buying a product to consume the myth - to form a relationship with the myth's creator






37. Messages have a long-term effect on the audience






38. Images - thoughts - words - or emotions that come to mind with a brand






39. Discipline that studies the nature of a system of meaning






40. People will immediately respond to a message






41. National ideology vs. personal experience = tension






42. Activities - self-worth evaluation - problem-solving tactics






43. When the audience is an 'object produced to be sold for profit' ex. Gossip Girl (media co. - advertisers - females 18 - screenwriter)






44. Messages have little direct effect on the audience






45. Fulfilling needs - emotional benefits






46. Screenplay/screenwriter - location/production costs - hiring movie stars - hiring movie crew - securing Completion Bond company






47. Rejection of high vs. low distinction - populist/popular/public - reaction to mainstream - short shelf life






48. Separated based on bias of preference - preferences influenced by social class - education - etc.






49. Perceivable part of the sign






50. Different parts of the brand (ex. name - logo - colors)







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Can you answer 50 questions in 15 minutes?


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