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Test your basic knowledge |
Mass Media And Pop Culture
Start Test
Study First
Subjects
:
journalism-and-media
,
bvat
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Created by the consumers from: name - logo - tagline - colors - music - etc.
characteristics of iconic brands
brand identity
production
Transmission Model
2. Selecting a specific part to focus on within the demographic or psychographic
audience targeting
activities in distribution
children as vulnerable consumers
social construction of reality
3. Messages have a long-term effect on the audience
new shared meanings
Cumulative Effects Theory
audience segmenting
Transmission Model
4. Cognitive: ability to intellectually process information - Emotional: feelings created by media - - Aesthetic: interpreting media in an artistic POV - Moral: examining the values of the medium
evidence of a consumer culture among children
Media literacy dimensions
rituals
children as vulnerable consumers
5. Encapsulated myths that fulfill our needs
icons
ritual action
myth
individual-level effects of product placement
6. Regal - AMC - Cinemark - Carmike - Cineplex Entertainment
Cultural Model
brand elements
advertising
major chains of exhibition
7. Historically shared meanings
rituals
Message Effects
audience segmenting
myth
8. Perceivable part of the sign
signifie
signifier
symbolic relationship (convention)
production
9. historically shared meanings (rituals) + individually created meanings (social construction of reality) = new shared meaning...qualitative - mass
major chains of exhibition
myth
audience targeting
Cultural Model
10. Owners - Advertisers - Government - Special Interest Groups - News Sources - Audiences - Newsroom culture - Technology
Control the media
new shared meanings
exhibition
code
11. Messages have little direct effect on the audience
Minimalist Effects Theory
production
product integration
distribution
12. Simple stories with compelling characters and resonant plots - provide ideals to live by
myth
Cumulative Effects Theory
Emotional Branding
Cultivation analysis
13. Socialization - inter-generational eavesdropping - role modeling - stereotyping
lifestyle effects
characteristics of culture
Transmission vs. Cultural Model
brand elements
14. Mass media - leisure activities - consumer lifestyle
semiotics
myth
new sources of identity
sign
15. Choosing a release date - determining/adjusting the number of prints to make - developing/implementing a strategic communication campaign (advertising and public relations)
exhibition
evidence of a consumer culture among children
lifestyle effects
activities in distribution
16. Use of the branded product as a prop in a production for a fee
signifie
activities in distribution
resilient child
product placement
17. 1. widely favored or well-liked by many 2. originates from the people 3. is mass produced 4. left-over from high culture
product integration
Definitions of Culture
fragile child
associations
18. National ideology vs. personal experience = tension
production
audience targeting
Cognitive Branding
factors that create a need for myth
19. Better brand recall - better creation of realism - lessens negative backlash due to overly-prominent placement
characteristics of culture
individual-level effects of product placement
Definitions of Culture
signifie
20. Consumer deception via fewer defense mechanisms - mere exposure - and less processing
problems with product placement
audience as a market commodity
production
signification system
21. Directed by processed and stored information - active receiver - change with maturation
resilient child
activities in production
individual-level effects of product placement
Cumulative Effects Theory
22. Iconic brands - embedding into culture - how the brand contributes to society
factors that create a need for myth
Cultural Branding
Cultivation analysis
myth
23. Media are essential components of our lives - No mainstream media (MSM) - Everything from the margin moves to the center - Nothing's new; everything that happened in the past will happen again - New media are always scary - Activism and analysis are
brand identity
evidence of a consumer culture among children
The truths of Media
Minimalist Effects Theory
24. Cognitive Effects: people learn more from people they identify with - Attitudinal Effect: people develop feelings about a product - Behavioral Effect: actions such as clipping a coupon or voting for a candidate - Psychological Effect: Inspiring fear
rituals
advertising
Message Effects
code
25. Sign and meaning linked by way of cause or association - ex. smoke means fire
activities in distribution
advertising
icons
indexical relationship (casual connection)
26. Media can give status to an individual - because media coverage exposes them to large audiences - they can seem important
Status conferral
myth markets
ideology
resilient child
27. Fulfilling needs - emotional benefits
Emotional Branding
Media literacy dimensions
Transmission vs. Cultural Model
Cultivation analysis
28. Combination of rituals and social construction of reality (via the Cultural Model)
rituals
distribution
new shared meanings
lifestyle effects
29. Complimentary - the 'what' and the 'why'
signifier
new sources of identity
code
Transmission vs. Cultural Model
30. Directed by desires and emotions - passive receiver - early habits are difficult to change
characteristics of pop culture
fragile child
code
brand elements
31. Innovation - research and development - and risk
components of the industrial process
signifier
activities in exhibition
audience segmenting
32. Way of thinking that makes the existing organization of social relations appear natural and inevitable
components of the industrial process
Cognitive Branding
Transmission vs. Cultural Model
ideology
33. Separated based on bias of preference - preferences influenced by social class - education - etc.
audience as a market commodity
exhibition
levels of culture (high vs. low)
characteristics of iconic brands
34. Delivery of the produced material - marketing
distribution
product placement
Cultural Branding
characteristics of pop culture
35. Images - thoughts - words - or emotions that come to mind with a brand
associations
audience segmenting
ritual action
Cognitive Branding
36. The direct associations people make about a brand
Cognitive Branding
Levels of communication
myth markets
brand image
37. Meaning evoked by the signifier
signifie
media-industrial complex
Transmission Model
resilient child
38. Religion - family - work
Cultivation analysis
signification system
tradition sources of identity
problems with product placement
39. Breakdown based on demographics and psychographics
audience segmenting
media-industrial complex
problems with product placement
signifie
40. Different parts of the brand (ex. name - logo - colors)
brand elements
signifier
brand identity
Media literacy dimensions
41. Wide release - platform release - exclusive release
characteristics of culture
product integration
activities in exhibition
signifie
42. When the audience is an 'object produced to be sold for profit' ex. Gossip Girl (media co. - advertisers - females 18 - screenwriter)
audience as a market commodity
tradition sources of identity
characteristics of iconic brands
culture as communication
43. Buying a product to consume the myth - to form a relationship with the myth's creator
ritual action
myth
semiotics
distribution
44. Avoid production - follow models/copy-cat - create sequels of hits - burden the indies
activities in distribution
Transmission Model
dealing with risk
problems with product placement
45. Interpersonal Communication - Intrapersonal Communication - Group Communication - Mass Communication
activities in production
signifie
problems with product placement
Levels of communication
46. Organization/structure of signs - inbuilt system of cultural meanings built into a sign
Definitions of Culture
Powerful Effects Theory
ideology
code
47. Creation of mass-media materials for distribution
code
evidence of a consumer culture among children
advertising
production
48. Mind-share - functional benefits - very basic
brand image
icons
Media literacy dimensions
Cognitive Branding
49. People will immediately respond to a message
Cumulative Effects Theory
Powerful Effects Theory
The truths of Media
product integration
50. System of meanings generated by association of signifiers and signifieds
code
audience segmenting
signification system
activities in exhibition