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Test your basic knowledge |
Mass Media And Pop Culture
Start Test
Study First
Subjects
:
journalism-and-media
,
bvat
Instructions:
Answer 50 questions in 15 minutes.
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study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Better brand recall - better creation of realism - lessens negative backlash due to overly-prominent placement
activities in production
individual-level effects of product placement
code
signifie
2. System of meanings generated by association of signifiers and signifieds
signification system
levels of culture (high vs. low)
brand elements
Message Effects
3. The use of news to promote corporate holdings is wrong.
Definitions of Culture
media-industrial complex
characteristics of iconic brands
problems with product placement
4. National ideology vs. personal experience = tension
tradition sources of identity
factors that create a need for myth
Cultivation analysis
activities in distribution
5. Combination of rituals and social construction of reality (via the Cultural Model)
associations
rituals
new shared meanings
ideology
6. Religion - family - work
media-industrial complex
characteristics of iconic brands
tradition sources of identity
Cultural Model
7. Everything in your experience (object - action - event)
Message Effects
children as vulnerable consumers
exhibition
sign
8. Created by the consumers from: name - logo - tagline - colors - music - etc.
brand identity
Cultural Model
production
media-industrial complex
9. Creation of mass-media materials for distribution
lifestyle effects
ritual action
production
activities in distribution
10. The direct associations people make about a brand
brand identity
audience targeting
brand image
associations
11. Iconic brands - embedding into culture - how the brand contributes to society
Control the media
Transmission vs. Cultural Model
exhibition
Cultural Branding
12. Mass media - leisure activities - consumer lifestyle
new sources of identity
Message Effects
social construction of reality
brand identity
13. Media can give status to an individual - because media coverage exposes them to large audiences - they can seem important
ritual action
Status conferral
social construction of reality
The propaganda model
14. Incorporating the branded product into the dialogue or plot of the production
product integration
Cumulative Effects Theory
components of the industrial process
social construction of reality
15. Selecting a specific part to focus on within the demographic or psychographic
audience segmenting
audience as a market commodity
audience targeting
components of the industrial process
16. Delivery of the produced material - marketing
indexical relationship (casual connection)
Media literacy dimensions
distribution
levels of culture (high vs. low)
17. People will immediately respond to a message
associations
Message Effects
Powerful Effects Theory
code
18. Choosing a release date - determining/adjusting the number of prints to make - developing/implementing a strategic communication campaign (advertising and public relations)
Levels of communication
Cultural Branding
new shared meanings
activities in distribution
19. Resemblance between sign and something else - variance in shared meaning
brand identity
iconical relationship (resemblance)
levels of culture (high vs. low)
sign
20. Of who you are - who we are - and who they are
Transmission Model
signifier
culture as communication
brand image
21. Sign and meaning linked by way of cause or association - ex. smoke means fire
evidence of a consumer culture among children
indexical relationship (casual connection)
ritual action
signifier
22. Cognitive: ability to intellectually process information - Emotional: feelings created by media - - Aesthetic: interpreting media in an artistic POV - Moral: examining the values of the medium
Media literacy dimensions
The truths of Media
evidence of a consumer culture among children
Levels of communication
23. Discipline that studies the nature of a system of meaning
semiotics
lifestyle effects
exhibition
evidence of a consumer culture among children
24. Rejection of high vs. low distinction - populist/popular/public - reaction to mainstream - short shelf life
indexical relationship (casual connection)
major chains of exhibition
characteristics of pop culture
ritual action
25. Deep connection with culture - competition for share of culture - use of symbolism and what the brand 'stands' for
Emotional Branding
characteristics of iconic brands
code
audience as a market commodity
26. Mind-share - functional benefits - very basic
Cognitive Branding
new shared meanings
problems with product placement
code
27. Meaning evoked by the signifier
activities in distribution
major chains of exhibition
The truths of Media
signifie
28. Limited information sources - personal experience - and context for claims
audience segmenting
Cultural Model
children as vulnerable consumers
exhibition
29. Way of thinking that makes the existing organization of social relations appear natural and inevitable
activities in exhibition
levels of culture (high vs. low)
Emotional Branding
ideology
30. Cognitive Effects: people learn more from people they identify with - Attitudinal Effect: people develop feelings about a product - Behavioral Effect: actions such as clipping a coupon or voting for a candidate - Psychological Effect: Inspiring fear
Message Effects
activities in production
new sources of identity
indexical relationship (casual connection)
31. Fulfilling needs - emotional benefits
product placement
Emotional Branding
characteristics of culture
characteristics of pop culture
32. Source - message - receiver - quantitative - individual
rituals
levels of culture (high vs. low)
Powerful Effects Theory
Transmission Model
33. When the audience is an 'object produced to be sold for profit' ex. Gossip Girl (media co. - advertisers - females 18 - screenwriter)
problems with product placement
Definitions of Culture
audience as a market commodity
lifestyle effects
34. Encapsulated myths that fulfill our needs
audience targeting
children as vulnerable consumers
Minimalist Effects Theory
icons
35. historically shared meanings (rituals) + individually created meanings (social construction of reality) = new shared meaning...qualitative - mass
social construction of reality
levels of culture (high vs. low)
Cultural Model
Status conferral
36. Owners - Advertisers - Government - Special Interest Groups - News Sources - Audiences - Newsroom culture - Technology
Transmission vs. Cultural Model
Control the media
children as vulnerable consumers
advertising
37. Consumer deception via fewer defense mechanisms - mere exposure - and less processing
major chains of exhibition
audience as a market commodity
new shared meanings
problems with product placement
38. Breakdown based on demographics and psychographics
Definitions of Culture
audience segmenting
audience targeting
ritual action
39. Interpersonal Communication - Intrapersonal Communication - Group Communication - Mass Communication
audience targeting
Levels of communication
symbolic relationship (convention)
The propaganda model
40. Meaning derived from a social agreement
symbolic relationship (convention)
resilient child
brand image
Definitions of Culture
41. Screenplay/screenwriter - location/production costs - hiring movie stars - hiring movie crew - securing Completion Bond company
activities in distribution
signifier
levels of culture (high vs. low)
activities in production
42. Paid - mediated form of communication from an identifiable source - designed to persuade the receiver to take some action
fragile child
Cognitive Branding
advertising
ritual action
43. Historically shared meanings
lifestyle effects
individual-level effects of product placement
audience targeting
rituals
44. Different parts of the brand (ex. name - logo - colors)
signifier
brand elements
Cultural Branding
new shared meanings
45. Buying a product to consume the myth - to form a relationship with the myth's creator
Cultivation analysis
ritual action
Transmission Model
tradition sources of identity
46. Mass messages would overwhelm people in the absence of the influences of family - mass media messages are a stimulus that would lead to a predictable attitudinal or behavioral response with nothing intervening between sender & audience
symbolic relationship (convention)
brand image
The propaganda model
audience as a market commodity
47. Preexisting beliefs of individuals influence perception of messages
new shared meanings
signifier
Indirect (Cognitive) Effects Theory
Media literacy dimensions
48. Wide release - platform release - exclusive release
activities in exhibition
tradition sources of identity
new sources of identity
ritual action
49. Presenting materials to the audience for viewing/buying
exhibition
culture as communication
sign
Cultivation analysis
50. 1. widely favored or well-liked by many 2. originates from the people 3. is mass produced 4. left-over from high culture
symbolic relationship (convention)
Definitions of Culture
Emotional Branding
Indirect (Cognitive) Effects Theory
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