Test your basic knowledge |

Mass Media And Pop Culture

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Paid - mediated form of communication from an identifiable source - designed to persuade the receiver to take some action






2. National ideology vs. personal experience = tension






3. Created by the consumers from: name - logo - tagline - colors - music - etc.






4. Limited information sources - personal experience - and context for claims






5. Different parts of the brand (ex. name - logo - colors)






6. Encapsulated myths that fulfill our needs






7. 1. widely favored or well-liked by many 2. originates from the people 3. is mass produced 4. left-over from high culture






8. Innovation - research and development - and risk






9. Preexisting beliefs of individuals influence perception of messages






10. Selecting a specific part to focus on within the demographic or psychographic






11. People will immediately respond to a message






12. Mind-share - functional benefits - very basic






13. historically shared meanings (rituals) + individually created meanings (social construction of reality) = new shared meaning...qualitative - mass






14. Delivery of the produced material - marketing






15. Complimentary - the 'what' and the 'why'






16. Directed by desires and emotions - passive receiver - early habits are difficult to change






17. Fulfilling needs - emotional benefits






18. Mass messages would overwhelm people in the absence of the influences of family - mass media messages are a stimulus that would lead to a predictable attitudinal or behavioral response with nothing intervening between sender & audience






19. Individually created meanings






20. Choosing a release date - determining/adjusting the number of prints to make - developing/implementing a strategic communication campaign (advertising and public relations)






21. Sign and meaning linked by way of cause or association - ex. smoke means fire






22. Socialization - inter-generational eavesdropping - role modeling - stereotyping






23. Creation of mass-media materials for distribution






24. Activities - self-worth evaluation - problem-solving tactics






25. Religion - family - work






26. Consumer deception via fewer defense mechanisms - mere exposure - and less processing






27. Wide release - platform release - exclusive release






28. The use of news to promote corporate holdings is wrong.






29. Everything in your experience (object - action - event)






30. Media are essential components of our lives - No mainstream media (MSM) - Everything from the margin moves to the center - Nothing's new; everything that happened in the past will happen again - New media are always scary - Activism and analysis are






31. Combination of rituals and social construction of reality (via the Cultural Model)






32. Messages have a long-term effect on the audience






33. Avoid production - follow models/copy-cat - create sequels of hits - burden the indies






34. Buying a product to consume the myth - to form a relationship with the myth's creator






35. Images - thoughts - words - or emotions that come to mind with a brand






36. Media can give status to an individual - because media coverage exposes them to large audiences - they can seem important






37. Deep connection with culture - competition for share of culture - use of symbolism and what the brand 'stands' for






38. Use of the branded product as a prop in a production for a fee






39. Way of thinking that makes the existing organization of social relations appear natural and inevitable






40. Meaning derived from a social agreement






41. Owners - Advertisers - Government - Special Interest Groups - News Sources - Audiences - Newsroom culture - Technology






42. Discipline that studies the nature of a system of meaning






43. When the audience is an 'object produced to be sold for profit' ex. Gossip Girl (media co. - advertisers - females 18 - screenwriter)






44. Rejection of high vs. low distinction - populist/popular/public - reaction to mainstream - short shelf life






45. Cognitive Effects: people learn more from people they identify with - Attitudinal Effect: people develop feelings about a product - Behavioral Effect: actions such as clipping a coupon or voting for a candidate - Psychological Effect: Inspiring fear






46. Source - message - receiver - quantitative - individual






47. Organization/structure of signs - inbuilt system of cultural meanings built into a sign






48. Separated based on bias of preference - preferences influenced by social class - education - etc.






49. Simple stories with compelling characters and resonant plots - provide ideals to live by






50. Iconic brands - embedding into culture - how the brand contributes to society