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Mass Media And Pop Culture

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Presenting materials to the audience for viewing/buying






2. Discipline that studies the nature of a system of meaning






3. Selecting a specific part to focus on within the demographic or psychographic






4. Buying a product to consume the myth - to form a relationship with the myth's creator






5. Cognitive Effects: people learn more from people they identify with - Attitudinal Effect: people develop feelings about a product - Behavioral Effect: actions such as clipping a coupon or voting for a candidate - Psychological Effect: Inspiring fear






6. Paid - mediated form of communication from an identifiable source - designed to persuade the receiver to take some action






7. Messages have little direct effect on the audience






8. Historically shared meanings






9. Preexisting beliefs of individuals influence perception of messages






10. Directed by processed and stored information - active receiver - change with maturation






11. Fulfilling needs - emotional benefits






12. Individually created meanings






13. Everything in your experience (object - action - event)






14. Mass media - leisure activities - consumer lifestyle






15. Meaning evoked by the signifier






16. Sign and meaning linked by way of cause or association - ex. smoke means fire






17. Media can give status to an individual - because media coverage exposes them to large audiences - they can seem important






18. Innovation - research and development - and risk






19. Source - message - receiver - quantitative - individual






20. The use of news to promote corporate holdings is wrong.






21. Meaning derived from a social agreement






22. Different parts of the brand (ex. name - logo - colors)






23. Images - thoughts - words - or emotions that come to mind with a brand






24. Religion - family - work






25. Separated based on bias of preference - preferences influenced by social class - education - etc.






26. National conversation = national identity - multiple brands in competition






27. Specific to a group of people - individuals are socialized into culture - individuals can belong to multiple subcultures - shared beliefs - behaviors - attitudes - etc.






28. Directed by desires and emotions - passive receiver - early habits are difficult to change






29. Regal - AMC - Cinemark - Carmike - Cineplex Entertainment






30. Wide release - platform release - exclusive release






31. Complimentary - the 'what' and the 'why'






32. System of meanings generated by association of signifiers and signifieds






33. Incorporating the branded product into the dialogue or plot of the production






34. The direct associations people make about a brand






35. Delivery of the produced material - marketing






36. Of who you are - who we are - and who they are






37. Interpersonal Communication - Intrapersonal Communication - Group Communication - Mass Communication






38. National ideology vs. personal experience = tension






39. People will immediately respond to a message






40. Combination of rituals and social construction of reality (via the Cultural Model)






41. Encapsulated myths that fulfill our needs






42. Resemblance between sign and something else - variance in shared meaning






43. Socialization - inter-generational eavesdropping - role modeling - stereotyping






44. Iconic brands - embedding into culture - how the brand contributes to society






45. Consumer deception via fewer defense mechanisms - mere exposure - and less processing






46. Watching large amounts of tv cultivates a distinct view of the world that is sharply at odds with reality (Mean-World syndrome) - because of televised violence - heavy television viewers are more likely to fear violence






47. Simple stories with compelling characters and resonant plots - provide ideals to live by






48. Messages have a long-term effect on the audience






49. Media are essential components of our lives - No mainstream media (MSM) - Everything from the margin moves to the center - Nothing's new; everything that happened in the past will happen again - New media are always scary - Activism and analysis are






50. Activities - self-worth evaluation - problem-solving tactics







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Can you answer 50 questions in 15 minutes?


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