Test your basic knowledge |

Mass Media And Pop Culture

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Consumer deception via fewer defense mechanisms - mere exposure - and less processing






2. Deep connection with culture - competition for share of culture - use of symbolism and what the brand 'stands' for






3. Limited information sources - personal experience - and context for claims






4. Individually created meanings






5. Discipline that studies the nature of a system of meaning






6. Messages have a long-term effect on the audience






7. Interpersonal Communication - Intrapersonal Communication - Group Communication - Mass Communication






8. Of who you are - who we are - and who they are






9. Media are essential components of our lives - No mainstream media (MSM) - Everything from the margin moves to the center - Nothing's new; everything that happened in the past will happen again - New media are always scary - Activism and analysis are






10. Mass media - leisure activities - consumer lifestyle






11. Complimentary - the 'what' and the 'why'






12. Iconic brands - embedding into culture - how the brand contributes to society






13. Images - thoughts - words - or emotions that come to mind with a brand






14. Use of the branded product as a prop in a production for a fee






15. Source - message - receiver - quantitative - individual






16. Innovation - research and development - and risk






17. The direct associations people make about a brand






18. Watching large amounts of tv cultivates a distinct view of the world that is sharply at odds with reality (Mean-World syndrome) - because of televised violence - heavy television viewers are more likely to fear violence






19. People will immediately respond to a message






20. Fulfilling needs - emotional benefits






21. Avoid production - follow models/copy-cat - create sequels of hits - burden the indies






22. Buying a product to consume the myth - to form a relationship with the myth's creator






23. Religion - family - work






24. Separated based on bias of preference - preferences influenced by social class - education - etc.






25. Mind-share - functional benefits - very basic






26. Incorporating the branded product into the dialogue or plot of the production






27. Better brand recall - better creation of realism - lessens negative backlash due to overly-prominent placement






28. Wide release - platform release - exclusive release






29. Historically shared meanings






30. Delivery of the produced material - marketing






31. Sign and meaning linked by way of cause or association - ex. smoke means fire






32. Paid - mediated form of communication from an identifiable source - designed to persuade the receiver to take some action






33. Created by the consumers from: name - logo - tagline - colors - music - etc.






34. Messages have little direct effect on the audience






35. Regal - AMC - Cinemark - Carmike - Cineplex Entertainment






36. Activities - self-worth evaluation - problem-solving tactics






37. Rejection of high vs. low distinction - populist/popular/public - reaction to mainstream - short shelf life






38. Directed by desires and emotions - passive receiver - early habits are difficult to change






39. Creation of mass-media materials for distribution






40. Simple stories with compelling characters and resonant plots - provide ideals to live by






41. Selecting a specific part to focus on within the demographic or psychographic






42. Meaning evoked by the signifier






43. System of meanings generated by association of signifiers and signifieds






44. Resemblance between sign and something else - variance in shared meaning






45. The use of news to promote corporate holdings is wrong.






46. Presenting materials to the audience for viewing/buying






47. Way of thinking that makes the existing organization of social relations appear natural and inevitable






48. Different parts of the brand (ex. name - logo - colors)






49. National ideology vs. personal experience = tension






50. Owners - Advertisers - Government - Special Interest Groups - News Sources - Audiences - Newsroom culture - Technology