Test your basic knowledge |

Mass Media And Pop Culture

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Presenting materials to the audience for viewing/buying






2. Choosing a release date - determining/adjusting the number of prints to make - developing/implementing a strategic communication campaign (advertising and public relations)






3. Paid - mediated form of communication from an identifiable source - designed to persuade the receiver to take some action






4. Everything in your experience (object - action - event)






5. Socialization - inter-generational eavesdropping - role modeling - stereotyping






6. Wide release - platform release - exclusive release






7. Different parts of the brand (ex. name - logo - colors)






8. People will immediately respond to a message






9. Media can give status to an individual - because media coverage exposes them to large audiences - they can seem important






10. The use of news to promote corporate holdings is wrong.






11. 1. widely favored or well-liked by many 2. originates from the people 3. is mass produced 4. left-over from high culture






12. Breakdown based on demographics and psychographics






13. Creation of mass-media materials for distribution






14. Historically shared meanings






15. Simple stories with compelling characters and resonant plots - provide ideals to live by






16. Regal - AMC - Cinemark - Carmike - Cineplex Entertainment






17. Way of thinking that makes the existing organization of social relations appear natural and inevitable






18. Images - thoughts - words - or emotions that come to mind with a brand






19. Fulfilling needs - emotional benefits






20. Consumer deception via fewer defense mechanisms - mere exposure - and less processing






21. historically shared meanings (rituals) + individually created meanings (social construction of reality) = new shared meaning...qualitative - mass






22. Cognitive Effects: people learn more from people they identify with - Attitudinal Effect: people develop feelings about a product - Behavioral Effect: actions such as clipping a coupon or voting for a candidate - Psychological Effect: Inspiring fear






23. Rejection of high vs. low distinction - populist/popular/public - reaction to mainstream - short shelf life






24. System of meanings generated by association of signifiers and signifieds






25. Better brand recall - better creation of realism - lessens negative backlash due to overly-prominent placement






26. Messages have a long-term effect on the audience






27. Owners - Advertisers - Government - Special Interest Groups - News Sources - Audiences - Newsroom culture - Technology






28. Perceivable part of the sign






29. Deep connection with culture - competition for share of culture - use of symbolism and what the brand 'stands' for






30. Watching large amounts of tv cultivates a distinct view of the world that is sharply at odds with reality (Mean-World syndrome) - because of televised violence - heavy television viewers are more likely to fear violence






31. Screenplay/screenwriter - location/production costs - hiring movie stars - hiring movie crew - securing Completion Bond company






32. Combination of rituals and social construction of reality (via the Cultural Model)






33. Specific to a group of people - individuals are socialized into culture - individuals can belong to multiple subcultures - shared beliefs - behaviors - attitudes - etc.






34. Directed by processed and stored information - active receiver - change with maturation






35. The direct associations people make about a brand






36. Mass messages would overwhelm people in the absence of the influences of family - mass media messages are a stimulus that would lead to a predictable attitudinal or behavioral response with nothing intervening between sender & audience






37. Interpersonal Communication - Intrapersonal Communication - Group Communication - Mass Communication






38. Separated based on bias of preference - preferences influenced by social class - education - etc.






39. Mind-share - functional benefits - very basic






40. Delivery of the produced material - marketing






41. Of who you are - who we are - and who they are






42. Buying a product to consume the myth - to form a relationship with the myth's creator






43. National conversation = national identity - multiple brands in competition






44. Messages have little direct effect on the audience






45. Sign and meaning linked by way of cause or association - ex. smoke means fire






46. Media are essential components of our lives - No mainstream media (MSM) - Everything from the margin moves to the center - Nothing's new; everything that happened in the past will happen again - New media are always scary - Activism and analysis are






47. Religion - family - work






48. Discipline that studies the nature of a system of meaning






49. Selecting a specific part to focus on within the demographic or psychographic






50. Resemblance between sign and something else - variance in shared meaning