Test your basic knowledge |

Mass Media And Pop Culture

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Way of thinking that makes the existing organization of social relations appear natural and inevitable






2. Delivery of the produced material - marketing






3. Wide release - platform release - exclusive release






4. Mass messages would overwhelm people in the absence of the influences of family - mass media messages are a stimulus that would lead to a predictable attitudinal or behavioral response with nothing intervening between sender & audience






5. Rejection of high vs. low distinction - populist/popular/public - reaction to mainstream - short shelf life






6. Meaning derived from a social agreement






7. Cognitive Effects: people learn more from people they identify with - Attitudinal Effect: people develop feelings about a product - Behavioral Effect: actions such as clipping a coupon or voting for a candidate - Psychological Effect: Inspiring fear






8. Directed by processed and stored information - active receiver - change with maturation






9. Choosing a release date - determining/adjusting the number of prints to make - developing/implementing a strategic communication campaign (advertising and public relations)






10. Historically shared meanings






11. Limited information sources - personal experience - and context for claims






12. Resemblance between sign and something else - variance in shared meaning






13. Avoid production - follow models/copy-cat - create sequels of hits - burden the indies






14. Cognitive: ability to intellectually process information - Emotional: feelings created by media - - Aesthetic: interpreting media in an artistic POV - Moral: examining the values of the medium






15. Fulfilling needs - emotional benefits






16. Sign and meaning linked by way of cause or association - ex. smoke means fire






17. Separated based on bias of preference - preferences influenced by social class - education - etc.






18. The use of news to promote corporate holdings is wrong.






19. Better brand recall - better creation of realism - lessens negative backlash due to overly-prominent placement






20. Iconic brands - embedding into culture - how the brand contributes to society






21. Media are essential components of our lives - No mainstream media (MSM) - Everything from the margin moves to the center - Nothing's new; everything that happened in the past will happen again - New media are always scary - Activism and analysis are






22. Presenting materials to the audience for viewing/buying






23. Perceivable part of the sign






24. Images - thoughts - words - or emotions that come to mind with a brand






25. Buying a product to consume the myth - to form a relationship with the myth's creator






26. Consumer deception via fewer defense mechanisms - mere exposure - and less processing






27. Screenplay/screenwriter - location/production costs - hiring movie stars - hiring movie crew - securing Completion Bond company






28. People will immediately respond to a message






29. Socialization - inter-generational eavesdropping - role modeling - stereotyping






30. The direct associations people make about a brand






31. Mind-share - functional benefits - very basic






32. Religion - family - work






33. Creation of mass-media materials for distribution






34. Activities - self-worth evaluation - problem-solving tactics






35. Innovation - research and development - and risk






36. Organization/structure of signs - inbuilt system of cultural meanings built into a sign






37. Meaning evoked by the signifier






38. Messages have little direct effect on the audience






39. System of meanings generated by association of signifiers and signifieds






40. Different parts of the brand (ex. name - logo - colors)






41. Selecting a specific part to focus on within the demographic or psychographic






42. Everything in your experience (object - action - event)






43. Created by the consumers from: name - logo - tagline - colors - music - etc.






44. 1. widely favored or well-liked by many 2. originates from the people 3. is mass produced 4. left-over from high culture






45. Owners - Advertisers - Government - Special Interest Groups - News Sources - Audiences - Newsroom culture - Technology






46. Watching large amounts of tv cultivates a distinct view of the world that is sharply at odds with reality (Mean-World syndrome) - because of televised violence - heavy television viewers are more likely to fear violence






47. Deep connection with culture - competition for share of culture - use of symbolism and what the brand 'stands' for






48. National ideology vs. personal experience = tension






49. Encapsulated myths that fulfill our needs






50. Simple stories with compelling characters and resonant plots - provide ideals to live by