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Mass Media And Pop Culture

  • Answer 50 questions in 15 minutes.
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  • Match each statement with the correct term.
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This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Use of the branded product as a prop in a production for a fee

2. National conversation = national identity - multiple brands in competition

3. Mind-share - functional benefits - very basic

4. Presenting materials to the audience for viewing/buying

5. Rejection of high vs. low distinction - populist/popular/public - reaction to mainstream - short shelf life

6. Cognitive: ability to intellectually process information - Emotional: feelings created by media - - Aesthetic: interpreting media in an artistic POV - Moral: examining the values of the medium

7. Choosing a release date - determining/adjusting the number of prints to make - developing/implementing a strategic communication campaign (advertising and public relations)

8. Combination of rituals and social construction of reality (via the Cultural Model)

9. System of meanings generated by association of signifiers and signifieds

10. When the audience is an 'object produced to be sold for profit' ex. Gossip Girl (media co. - advertisers - females 18 - screenwriter)

11. Resemblance between sign and something else - variance in shared meaning

12. Media can give status to an individual - because media coverage exposes them to large audiences - they can seem important

13. Activities - self-worth evaluation - problem-solving tactics

14. Socialization - inter-generational eavesdropping - role modeling - stereotyping

15. Separated based on bias of preference - preferences influenced by social class - education - etc.

16. Specific to a group of people - individuals are socialized into culture - individuals can belong to multiple subcultures - shared beliefs - behaviors - attitudes - etc.

17. Innovation - research and development - and risk

18. Better brand recall - better creation of realism - lessens negative backlash due to overly-prominent placement

19. Buying a product to consume the myth - to form a relationship with the myth's creator

20. Way of thinking that makes the existing organization of social relations appear natural and inevitable

21. Sign and meaning linked by way of cause or association - ex. smoke means fire

22. Cognitive Effects: people learn more from people they identify with - Attitudinal Effect: people develop feelings about a product - Behavioral Effect: actions such as clipping a coupon or voting for a candidate - Psychological Effect: Inspiring fear

23. Media are essential components of our lives - No mainstream media (MSM) - Everything from the margin moves to the center - Nothing's new; everything that happened in the past will happen again - New media are always scary - Activism and analysis are

24. 1. widely favored or well-liked by many 2. originates from the people 3. is mass produced 4. left-over from high culture

25. Interpersonal Communication - Intrapersonal Communication - Group Communication - Mass Communication

26. Meaning evoked by the signifier

27. Encapsulated myths that fulfill our needs

28. Source - message - receiver - quantitative - individual

29. Mass messages would overwhelm people in the absence of the influences of family - mass media messages are a stimulus that would lead to a predictable attitudinal or behavioral response with nothing intervening between sender & audience

30. Paid - mediated form of communication from an identifiable source - designed to persuade the receiver to take some action

31. Messages have a long-term effect on the audience

32. historically shared meanings (rituals) + individually created meanings (social construction of reality) = new shared meaning...qualitative - mass

33. Incorporating the branded product into the dialogue or plot of the production

34. National ideology vs. personal experience = tension

35. Limited information sources - personal experience - and context for claims

36. Preexisting beliefs of individuals influence perception of messages

37. Delivery of the produced material - marketing

38. Messages have little direct effect on the audience

39. Perceivable part of the sign

40. Simple stories with compelling characters and resonant plots - provide ideals to live by

41. Iconic brands - embedding into culture - how the brand contributes to society

42. Individually created meanings

43. Historically shared meanings

44. Watching large amounts of tv cultivates a distinct view of the world that is sharply at odds with reality (Mean-World syndrome) - because of televised violence - heavy television viewers are more likely to fear violence

45. Deep connection with culture - competition for share of culture - use of symbolism and what the brand 'stands' for

46. Screenplay/screenwriter - location/production costs - hiring movie stars - hiring movie crew - securing Completion Bond company

47. Consumer deception via fewer defense mechanisms - mere exposure - and less processing

48. Mass media - leisure activities - consumer lifestyle

49. Wide release - platform release - exclusive release

50. Everything in your experience (object - action - event)