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Test your basic knowledge |
Mass Media And Pop Culture
Start Test
Study First
Subjects
:
journalism-and-media
,
bvat
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Images - thoughts - words - or emotions that come to mind with a brand
associations
Transmission Model
signifie
levels of culture (high vs. low)
2. Use of the branded product as a prop in a production for a fee
product placement
brand image
audience as a market commodity
Cultural Branding
3. The direct associations people make about a brand
exhibition
signifier
problems with product placement
brand image
4. When the audience is an 'object produced to be sold for profit' ex. Gossip Girl (media co. - advertisers - females 18 - screenwriter)
associations
rituals
ideology
audience as a market commodity
5. Organization/structure of signs - inbuilt system of cultural meanings built into a sign
myth
signifier
Cultivation analysis
code
6. Fulfilling needs - emotional benefits
Emotional Branding
indexical relationship (casual connection)
The propaganda model
Message Effects
7. Directed by processed and stored information - active receiver - change with maturation
resilient child
tradition sources of identity
code
factors that create a need for myth
8. Cognitive: ability to intellectually process information - Emotional: feelings created by media - - Aesthetic: interpreting media in an artistic POV - Moral: examining the values of the medium
signifier
myth markets
Emotional Branding
Media literacy dimensions
9. Media are essential components of our lives - No mainstream media (MSM) - Everything from the margin moves to the center - Nothing's new; everything that happened in the past will happen again - New media are always scary - Activism and analysis are
associations
The truths of Media
brand identity
activities in distribution
10. Separated based on bias of preference - preferences influenced by social class - education - etc.
levels of culture (high vs. low)
product placement
Emotional Branding
brand image
11. Specific to a group of people - individuals are socialized into culture - individuals can belong to multiple subcultures - shared beliefs - behaviors - attitudes - etc.
media-industrial complex
semiotics
characteristics of culture
iconical relationship (resemblance)
12. Breakdown based on demographics and psychographics
Status conferral
signifie
audience segmenting
characteristics of culture
13. Mass media - leisure activities - consumer lifestyle
new sources of identity
Levels of communication
components of the industrial process
signifier
14. Consumer deception via fewer defense mechanisms - mere exposure - and less processing
associations
problems with product placement
major chains of exhibition
characteristics of iconic brands
15. 1. widely favored or well-liked by many 2. originates from the people 3. is mass produced 4. left-over from high culture
children as vulnerable consumers
social construction of reality
Definitions of Culture
brand elements
16. Created by the consumers from: name - logo - tagline - colors - music - etc.
signifie
Powerful Effects Theory
icons
brand identity
17. Individually created meanings
product placement
brand identity
social construction of reality
characteristics of pop culture
18. National ideology vs. personal experience = tension
indexical relationship (casual connection)
code
factors that create a need for myth
product placement
19. Different parts of the brand (ex. name - logo - colors)
levels of culture (high vs. low)
associations
activities in production
brand elements
20. Deep connection with culture - competition for share of culture - use of symbolism and what the brand 'stands' for
characteristics of iconic brands
social construction of reality
semiotics
exhibition
21. Perceivable part of the sign
signifier
media-industrial complex
culture as communication
Media literacy dimensions
22. Buying a product to consume the myth - to form a relationship with the myth's creator
signifier
code
ritual action
activities in production
23. Selecting a specific part to focus on within the demographic or psychographic
new shared meanings
Message Effects
signifie
audience targeting
24. Activities - self-worth evaluation - problem-solving tactics
Cultural Branding
Definitions of Culture
semiotics
evidence of a consumer culture among children
25. Encapsulated myths that fulfill our needs
evidence of a consumer culture among children
icons
code
brand identity
26. The use of news to promote corporate holdings is wrong.
signifie
culture as communication
semiotics
media-industrial complex
27. Delivery of the produced material - marketing
evidence of a consumer culture among children
culture as communication
signification system
distribution
28. Sign and meaning linked by way of cause or association - ex. smoke means fire
indexical relationship (casual connection)
audience as a market commodity
exhibition
major chains of exhibition
29. Resemblance between sign and something else - variance in shared meaning
Media literacy dimensions
symbolic relationship (convention)
code
iconical relationship (resemblance)
30. People will immediately respond to a message
fragile child
Powerful Effects Theory
Cultural Model
activities in production
31. Source - message - receiver - quantitative - individual
individual-level effects of product placement
audience targeting
Transmission Model
problems with product placement
32. Paid - mediated form of communication from an identifiable source - designed to persuade the receiver to take some action
Cultural Model
advertising
new sources of identity
distribution
33. National conversation = national identity - multiple brands in competition
lifestyle effects
Cognitive Branding
myth markets
characteristics of iconic brands
34. Historically shared meanings
components of the industrial process
sign
iconical relationship (resemblance)
rituals
35. System of meanings generated by association of signifiers and signifieds
signification system
culture as communication
children as vulnerable consumers
The truths of Media
36. Iconic brands - embedding into culture - how the brand contributes to society
Transmission vs. Cultural Model
Cultivation analysis
new sources of identity
Cultural Branding
37. Cognitive Effects: people learn more from people they identify with - Attitudinal Effect: people develop feelings about a product - Behavioral Effect: actions such as clipping a coupon or voting for a candidate - Psychological Effect: Inspiring fear
lifestyle effects
Message Effects
Cumulative Effects Theory
problems with product placement
38. Limited information sources - personal experience - and context for claims
dealing with risk
evidence of a consumer culture among children
children as vulnerable consumers
sign
39. Incorporating the branded product into the dialogue or plot of the production
indexical relationship (casual connection)
product integration
new sources of identity
audience segmenting
40. Of who you are - who we are - and who they are
Cumulative Effects Theory
activities in distribution
culture as communication
brand identity
41. Regal - AMC - Cinemark - Carmike - Cineplex Entertainment
signifier
activities in distribution
brand identity
major chains of exhibition
42. Rejection of high vs. low distinction - populist/popular/public - reaction to mainstream - short shelf life
activities in distribution
characteristics of pop culture
Cumulative Effects Theory
activities in exhibition
43. Avoid production - follow models/copy-cat - create sequels of hits - burden the indies
major chains of exhibition
dealing with risk
signifie
Levels of communication
44. Preexisting beliefs of individuals influence perception of messages
Indirect (Cognitive) Effects Theory
distribution
myth
semiotics
45. Mind-share - functional benefits - very basic
Cognitive Branding
new sources of identity
Definitions of Culture
media-industrial complex
46. Screenplay/screenwriter - location/production costs - hiring movie stars - hiring movie crew - securing Completion Bond company
myth
semiotics
Transmission Model
activities in production
47. Innovation - research and development - and risk
symbolic relationship (convention)
advertising
Message Effects
components of the industrial process
48. Creation of mass-media materials for distribution
product placement
signifie
production
new shared meanings
49. Combination of rituals and social construction of reality (via the Cultural Model)
Cultural Model
indexical relationship (casual connection)
new shared meanings
Transmission vs. Cultural Model
50. Media can give status to an individual - because media coverage exposes them to large audiences - they can seem important
Cultivation analysis
dealing with risk
Status conferral
The propaganda model