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Mass Media And Pop Culture

  • Answer 50 questions in 15 minutes.
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  • Match each statement with the correct term.
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This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Creation of mass-media materials for distribution

2. Perceivable part of the sign

3. The direct associations people make about a brand

4. Cognitive: ability to intellectually process information - Emotional: feelings created by media - - Aesthetic: interpreting media in an artistic POV - Moral: examining the values of the medium

5. Different parts of the brand (ex. name - logo - colors)

6. Innovation - research and development - and risk

7. Watching large amounts of tv cultivates a distinct view of the world that is sharply at odds with reality (Mean-World syndrome) - because of televised violence - heavy television viewers are more likely to fear violence

8. Consumer deception via fewer defense mechanisms - mere exposure - and less processing

9. Created by the consumers from: name - logo - tagline - colors - music - etc.

10. Of who you are - who we are - and who they are

11. Paid - mediated form of communication from an identifiable source - designed to persuade the receiver to take some action

12. Complimentary - the 'what' and the 'why'

13. Incorporating the branded product into the dialogue or plot of the production

14. Regal - AMC - Cinemark - Carmike - Cineplex Entertainment

15. Wide release - platform release - exclusive release

16. Combination of rituals and social construction of reality (via the Cultural Model)

17. Resemblance between sign and something else - variance in shared meaning

18. Preexisting beliefs of individuals influence perception of messages

19. Religion - family - work

20. Avoid production - follow models/copy-cat - create sequels of hits - burden the indies

21. Owners - Advertisers - Government - Special Interest Groups - News Sources - Audiences - Newsroom culture - Technology

22. Mass messages would overwhelm people in the absence of the influences of family - mass media messages are a stimulus that would lead to a predictable attitudinal or behavioral response with nothing intervening between sender & audience

23. Separated based on bias of preference - preferences influenced by social class - education - etc.

24. Meaning derived from a social agreement

25. Better brand recall - better creation of realism - lessens negative backlash due to overly-prominent placement

26. Activities - self-worth evaluation - problem-solving tactics

27. Messages have a long-term effect on the audience

28. Encapsulated myths that fulfill our needs

29. Presenting materials to the audience for viewing/buying

30. Cognitive Effects: people learn more from people they identify with - Attitudinal Effect: people develop feelings about a product - Behavioral Effect: actions such as clipping a coupon or voting for a candidate - Psychological Effect: Inspiring fear

31. Meaning evoked by the signifier

32. Screenplay/screenwriter - location/production costs - hiring movie stars - hiring movie crew - securing Completion Bond company

33. Way of thinking that makes the existing organization of social relations appear natural and inevitable

34. Source - message - receiver - quantitative - individual

35. Interpersonal Communication - Intrapersonal Communication - Group Communication - Mass Communication

36. Images - thoughts - words - or emotions that come to mind with a brand

37. National ideology vs. personal experience = tension

38. Selecting a specific part to focus on within the demographic or psychographic

39. Fulfilling needs - emotional benefits

40. Directed by desires and emotions - passive receiver - early habits are difficult to change

41. When the audience is an 'object produced to be sold for profit' ex. Gossip Girl (media co. - advertisers - females 18 - screenwriter)

42. The use of news to promote corporate holdings is wrong.

43. System of meanings generated by association of signifiers and signifieds

44. National conversation = national identity - multiple brands in competition

45. Breakdown based on demographics and psychographics

46. Everything in your experience (object - action - event)

47. People will immediately respond to a message

48. historically shared meanings (rituals) + individually created meanings (social construction of reality) = new shared meaning...qualitative - mass

49. Iconic brands - embedding into culture - how the brand contributes to society

50. Historically shared meanings