Test your basic knowledge |

Mass Media And Pop Culture

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Complimentary - the 'what' and the 'why'






2. Socialization - inter-generational eavesdropping - role modeling - stereotyping






3. Everything in your experience (object - action - event)






4. Specific to a group of people - individuals are socialized into culture - individuals can belong to multiple subcultures - shared beliefs - behaviors - attitudes - etc.






5. Fulfilling needs - emotional benefits






6. Innovation - research and development - and risk






7. National ideology vs. personal experience = tension






8. 1. widely favored or well-liked by many 2. originates from the people 3. is mass produced 4. left-over from high culture






9. System of meanings generated by association of signifiers and signifieds






10. Owners - Advertisers - Government - Special Interest Groups - News Sources - Audiences - Newsroom culture - Technology






11. When the audience is an 'object produced to be sold for profit' ex. Gossip Girl (media co. - advertisers - females 18 - screenwriter)






12. Better brand recall - better creation of realism - lessens negative backlash due to overly-prominent placement






13. People will immediately respond to a message






14. Combination of rituals and social construction of reality (via the Cultural Model)






15. Preexisting beliefs of individuals influence perception of messages






16. Interpersonal Communication - Intrapersonal Communication - Group Communication - Mass Communication






17. Cognitive Effects: people learn more from people they identify with - Attitudinal Effect: people develop feelings about a product - Behavioral Effect: actions such as clipping a coupon or voting for a candidate - Psychological Effect: Inspiring fear






18. Discipline that studies the nature of a system of meaning






19. Limited information sources - personal experience - and context for claims






20. Meaning evoked by the signifier






21. Activities - self-worth evaluation - problem-solving tactics






22. Perceivable part of the sign






23. Source - message - receiver - quantitative - individual






24. Screenplay/screenwriter - location/production costs - hiring movie stars - hiring movie crew - securing Completion Bond company






25. Created by the consumers from: name - logo - tagline - colors - music - etc.






26. The direct associations people make about a brand






27. Selecting a specific part to focus on within the demographic or psychographic






28. Directed by processed and stored information - active receiver - change with maturation






29. Regal - AMC - Cinemark - Carmike - Cineplex Entertainment






30. Messages have little direct effect on the audience






31. Directed by desires and emotions - passive receiver - early habits are difficult to change






32. Mass messages would overwhelm people in the absence of the influences of family - mass media messages are a stimulus that would lead to a predictable attitudinal or behavioral response with nothing intervening between sender & audience






33. Way of thinking that makes the existing organization of social relations appear natural and inevitable






34. Media are essential components of our lives - No mainstream media (MSM) - Everything from the margin moves to the center - Nothing's new; everything that happened in the past will happen again - New media are always scary - Activism and analysis are






35. Presenting materials to the audience for viewing/buying






36. Wide release - platform release - exclusive release






37. Images - thoughts - words - or emotions that come to mind with a brand






38. Historically shared meanings






39. Individually created meanings






40. Sign and meaning linked by way of cause or association - ex. smoke means fire






41. Creation of mass-media materials for distribution






42. Cognitive: ability to intellectually process information - Emotional: feelings created by media - - Aesthetic: interpreting media in an artistic POV - Moral: examining the values of the medium






43. Incorporating the branded product into the dialogue or plot of the production






44. Of who you are - who we are - and who they are






45. Buying a product to consume the myth - to form a relationship with the myth's creator






46. Avoid production - follow models/copy-cat - create sequels of hits - burden the indies






47. Use of the branded product as a prop in a production for a fee






48. Delivery of the produced material - marketing






49. Breakdown based on demographics and psychographics






50. Religion - family - work