Test your basic knowledge |

Mass Media And Pop Culture

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Cognitive Effects: people learn more from people they identify with - Attitudinal Effect: people develop feelings about a product - Behavioral Effect: actions such as clipping a coupon or voting for a candidate - Psychological Effect: Inspiring fear






2. The use of news to promote corporate holdings is wrong.






3. Iconic brands - embedding into culture - how the brand contributes to society






4. Buying a product to consume the myth - to form a relationship with the myth's creator






5. Way of thinking that makes the existing organization of social relations appear natural and inevitable






6. Of who you are - who we are - and who they are






7. Creation of mass-media materials for distribution






8. Socialization - inter-generational eavesdropping - role modeling - stereotyping






9. Meaning derived from a social agreement






10. Specific to a group of people - individuals are socialized into culture - individuals can belong to multiple subcultures - shared beliefs - behaviors - attitudes - etc.






11. Use of the branded product as a prop in a production for a fee






12. Directed by desires and emotions - passive receiver - early habits are difficult to change






13. Combination of rituals and social construction of reality (via the Cultural Model)






14. Directed by processed and stored information - active receiver - change with maturation






15. Innovation - research and development - and risk






16. Consumer deception via fewer defense mechanisms - mere exposure - and less processing






17. Media can give status to an individual - because media coverage exposes them to large audiences - they can seem important






18. Individually created meanings






19. Breakdown based on demographics and psychographics






20. Activities - self-worth evaluation - problem-solving tactics






21. Complimentary - the 'what' and the 'why'






22. Organization/structure of signs - inbuilt system of cultural meanings built into a sign






23. National ideology vs. personal experience = tension






24. Messages have little direct effect on the audience






25. System of meanings generated by association of signifiers and signifieds






26. Owners - Advertisers - Government - Special Interest Groups - News Sources - Audiences - Newsroom culture - Technology






27. Encapsulated myths that fulfill our needs






28. Meaning evoked by the signifier






29. Interpersonal Communication - Intrapersonal Communication - Group Communication - Mass Communication






30. Everything in your experience (object - action - event)






31. Regal - AMC - Cinemark - Carmike - Cineplex Entertainment






32. Paid - mediated form of communication from an identifiable source - designed to persuade the receiver to take some action






33. 1. widely favored or well-liked by many 2. originates from the people 3. is mass produced 4. left-over from high culture






34. Religion - family - work






35. Different parts of the brand (ex. name - logo - colors)






36. Perceivable part of the sign






37. Wide release - platform release - exclusive release






38. Better brand recall - better creation of realism - lessens negative backlash due to overly-prominent placement






39. Separated based on bias of preference - preferences influenced by social class - education - etc.






40. Preexisting beliefs of individuals influence perception of messages






41. Delivery of the produced material - marketing






42. Sign and meaning linked by way of cause or association - ex. smoke means fire






43. Source - message - receiver - quantitative - individual






44. Deep connection with culture - competition for share of culture - use of symbolism and what the brand 'stands' for






45. Cognitive: ability to intellectually process information - Emotional: feelings created by media - - Aesthetic: interpreting media in an artistic POV - Moral: examining the values of the medium






46. People will immediately respond to a message






47. Limited information sources - personal experience - and context for claims






48. Created by the consumers from: name - logo - tagline - colors - music - etc.






49. Simple stories with compelling characters and resonant plots - provide ideals to live by






50. When the audience is an 'object produced to be sold for profit' ex. Gossip Girl (media co. - advertisers - females 18 - screenwriter)