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Mass Media And Pop Culture

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Iconic brands - embedding into culture - how the brand contributes to society






2. Messages have a long-term effect on the audience






3. Fulfilling needs - emotional benefits






4. Avoid production - follow models/copy-cat - create sequels of hits - burden the indies






5. Directed by desires and emotions - passive receiver - early habits are difficult to change






6. Screenplay/screenwriter - location/production costs - hiring movie stars - hiring movie crew - securing Completion Bond company






7. Breakdown based on demographics and psychographics






8. Specific to a group of people - individuals are socialized into culture - individuals can belong to multiple subcultures - shared beliefs - behaviors - attitudes - etc.






9. Organization/structure of signs - inbuilt system of cultural meanings built into a sign






10. Creation of mass-media materials for distribution






11. Simple stories with compelling characters and resonant plots - provide ideals to live by






12. Images - thoughts - words - or emotions that come to mind with a brand






13. Messages have little direct effect on the audience






14. People will immediately respond to a message






15. Regal - AMC - Cinemark - Carmike - Cineplex Entertainment






16. Limited information sources - personal experience - and context for claims






17. Media can give status to an individual - because media coverage exposes them to large audiences - they can seem important






18. Delivery of the produced material - marketing






19. Choosing a release date - determining/adjusting the number of prints to make - developing/implementing a strategic communication campaign (advertising and public relations)






20. Cognitive Effects: people learn more from people they identify with - Attitudinal Effect: people develop feelings about a product - Behavioral Effect: actions such as clipping a coupon or voting for a candidate - Psychological Effect: Inspiring fear






21. Mass media - leisure activities - consumer lifestyle






22. Consumer deception via fewer defense mechanisms - mere exposure - and less processing






23. The use of news to promote corporate holdings is wrong.






24. Selecting a specific part to focus on within the demographic or psychographic






25. Presenting materials to the audience for viewing/buying






26. Source - message - receiver - quantitative - individual






27. Incorporating the branded product into the dialogue or plot of the production






28. Sign and meaning linked by way of cause or association - ex. smoke means fire






29. Directed by processed and stored information - active receiver - change with maturation






30. Encapsulated myths that fulfill our needs






31. Wide release - platform release - exclusive release






32. Way of thinking that makes the existing organization of social relations appear natural and inevitable






33. Of who you are - who we are - and who they are






34. The direct associations people make about a brand






35. Historically shared meanings






36. Preexisting beliefs of individuals influence perception of messages






37. Rejection of high vs. low distinction - populist/popular/public - reaction to mainstream - short shelf life






38. Watching large amounts of tv cultivates a distinct view of the world that is sharply at odds with reality (Mean-World syndrome) - because of televised violence - heavy television viewers are more likely to fear violence






39. Discipline that studies the nature of a system of meaning






40. Media are essential components of our lives - No mainstream media (MSM) - Everything from the margin moves to the center - Nothing's new; everything that happened in the past will happen again - New media are always scary - Activism and analysis are






41. Resemblance between sign and something else - variance in shared meaning






42. When the audience is an 'object produced to be sold for profit' ex. Gossip Girl (media co. - advertisers - females 18 - screenwriter)






43. Complimentary - the 'what' and the 'why'






44. Cognitive: ability to intellectually process information - Emotional: feelings created by media - - Aesthetic: interpreting media in an artistic POV - Moral: examining the values of the medium






45. National conversation = national identity - multiple brands in competition






46. Mass messages would overwhelm people in the absence of the influences of family - mass media messages are a stimulus that would lead to a predictable attitudinal or behavioral response with nothing intervening between sender & audience






47. Meaning derived from a social agreement






48. Owners - Advertisers - Government - Special Interest Groups - News Sources - Audiences - Newsroom culture - Technology






49. Use of the branded product as a prop in a production for a fee






50. National ideology vs. personal experience = tension







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