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Test your basic knowledge |
Mass Media And Pop Culture
Start Test
Study First
Subjects
:
journalism-and-media
,
bvat
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The use of news to promote corporate holdings is wrong.
ritual action
rituals
media-industrial complex
Transmission Model
2. Created by the consumers from: name - logo - tagline - colors - music - etc.
product placement
levels of culture (high vs. low)
Cumulative Effects Theory
brand identity
3. Mass messages would overwhelm people in the absence of the influences of family - mass media messages are a stimulus that would lead to a predictable attitudinal or behavioral response with nothing intervening between sender & audience
rituals
levels of culture (high vs. low)
The propaganda model
iconical relationship (resemblance)
4. Use of the branded product as a prop in a production for a fee
Cognitive Branding
product placement
myth markets
Message Effects
5. Cognitive Effects: people learn more from people they identify with - Attitudinal Effect: people develop feelings about a product - Behavioral Effect: actions such as clipping a coupon or voting for a candidate - Psychological Effect: Inspiring fear
components of the industrial process
Minimalist Effects Theory
Cultivation analysis
Message Effects
6. Socialization - inter-generational eavesdropping - role modeling - stereotyping
Indirect (Cognitive) Effects Theory
lifestyle effects
new sources of identity
The truths of Media
7. Deep connection with culture - competition for share of culture - use of symbolism and what the brand 'stands' for
indexical relationship (casual connection)
characteristics of pop culture
characteristics of iconic brands
Cultural Branding
8. Organization/structure of signs - inbuilt system of cultural meanings built into a sign
audience as a market commodity
activities in distribution
code
ritual action
9. National ideology vs. personal experience = tension
factors that create a need for myth
components of the industrial process
signifie
associations
10. Meaning evoked by the signifier
semiotics
signifie
resilient child
Transmission vs. Cultural Model
11. Rejection of high vs. low distinction - populist/popular/public - reaction to mainstream - short shelf life
characteristics of pop culture
Cultural Model
sign
distribution
12. Sign and meaning linked by way of cause or association - ex. smoke means fire
problems with product placement
Message Effects
sign
indexical relationship (casual connection)
13. Consumer deception via fewer defense mechanisms - mere exposure - and less processing
problems with product placement
Transmission Model
brand image
factors that create a need for myth
14. The direct associations people make about a brand
Status conferral
brand image
audience targeting
problems with product placement
15. Wide release - platform release - exclusive release
audience as a market commodity
rituals
brand identity
activities in exhibition
16. Messages have little direct effect on the audience
Minimalist Effects Theory
code
Control the media
iconical relationship (resemblance)
17. Fulfilling needs - emotional benefits
individual-level effects of product placement
new sources of identity
Emotional Branding
new shared meanings
18. Discipline that studies the nature of a system of meaning
individual-level effects of product placement
factors that create a need for myth
semiotics
Transmission vs. Cultural Model
19. Avoid production - follow models/copy-cat - create sequels of hits - burden the indies
children as vulnerable consumers
dealing with risk
Cultural Model
culture as communication
20. Buying a product to consume the myth - to form a relationship with the myth's creator
activities in exhibition
iconical relationship (resemblance)
ritual action
sign
21. Source - message - receiver - quantitative - individual
problems with product placement
audience segmenting
myth
Transmission Model
22. Way of thinking that makes the existing organization of social relations appear natural and inevitable
myth
Powerful Effects Theory
ideology
Definitions of Culture
23. Paid - mediated form of communication from an identifiable source - designed to persuade the receiver to take some action
ritual action
advertising
The truths of Media
problems with product placement
24. Encapsulated myths that fulfill our needs
characteristics of pop culture
icons
Media literacy dimensions
Levels of communication
25. Images - thoughts - words - or emotions that come to mind with a brand
tradition sources of identity
major chains of exhibition
advertising
associations
26. Selecting a specific part to focus on within the demographic or psychographic
audience targeting
Media literacy dimensions
characteristics of pop culture
activities in distribution
27. System of meanings generated by association of signifiers and signifieds
Cultural Branding
activities in distribution
signification system
brand elements
28. Regal - AMC - Cinemark - Carmike - Cineplex Entertainment
major chains of exhibition
iconical relationship (resemblance)
Transmission vs. Cultural Model
Cumulative Effects Theory
29. Of who you are - who we are - and who they are
culture as communication
characteristics of culture
Minimalist Effects Theory
new sources of identity
30. Separated based on bias of preference - preferences influenced by social class - education - etc.
levels of culture (high vs. low)
icons
myth markets
code
31. Better brand recall - better creation of realism - lessens negative backlash due to overly-prominent placement
product integration
individual-level effects of product placement
characteristics of culture
evidence of a consumer culture among children
32. Cognitive: ability to intellectually process information - Emotional: feelings created by media - - Aesthetic: interpreting media in an artistic POV - Moral: examining the values of the medium
Cultivation analysis
Message Effects
Media literacy dimensions
ideology
33. Resemblance between sign and something else - variance in shared meaning
code
iconical relationship (resemblance)
rituals
Transmission Model
34. Delivery of the produced material - marketing
audience targeting
distribution
code
Cultural Branding
35. Interpersonal Communication - Intrapersonal Communication - Group Communication - Mass Communication
ritual action
audience segmenting
major chains of exhibition
Levels of communication
36. National conversation = national identity - multiple brands in competition
myth markets
icons
Emotional Branding
Transmission Model
37. Directed by processed and stored information - active receiver - change with maturation
Transmission vs. Cultural Model
resilient child
lifestyle effects
evidence of a consumer culture among children
38. Presenting materials to the audience for viewing/buying
fragile child
exhibition
Transmission vs. Cultural Model
media-industrial complex
39. Owners - Advertisers - Government - Special Interest Groups - News Sources - Audiences - Newsroom culture - Technology
The propaganda model
The truths of Media
rituals
Control the media
40. Combination of rituals and social construction of reality (via the Cultural Model)
activities in distribution
new shared meanings
media-industrial complex
culture as communication
41. Meaning derived from a social agreement
evidence of a consumer culture among children
brand image
symbolic relationship (convention)
Powerful Effects Theory
42. 1. widely favored or well-liked by many 2. originates from the people 3. is mass produced 4. left-over from high culture
children as vulnerable consumers
audience targeting
lifestyle effects
Definitions of Culture
43. Individually created meanings
social construction of reality
audience as a market commodity
new shared meanings
signifie
44. Mass media - leisure activities - consumer lifestyle
evidence of a consumer culture among children
Cultivation analysis
Indirect (Cognitive) Effects Theory
new sources of identity
45. Different parts of the brand (ex. name - logo - colors)
myth
Control the media
Transmission vs. Cultural Model
brand elements
46. Directed by desires and emotions - passive receiver - early habits are difficult to change
iconical relationship (resemblance)
ritual action
audience segmenting
fragile child
47. Breakdown based on demographics and psychographics
distribution
Levels of communication
new shared meanings
audience segmenting
48. Innovation - research and development - and risk
ideology
components of the industrial process
associations
dealing with risk
49. historically shared meanings (rituals) + individually created meanings (social construction of reality) = new shared meaning...qualitative - mass
brand image
Cultural Model
signifie
activities in production
50. Historically shared meanings
product integration
Levels of communication
evidence of a consumer culture among children
rituals