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Mass Media And Pop Culture

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Created by the consumers from: name - logo - tagline - colors - music - etc.






2. Iconic brands - embedding into culture - how the brand contributes to society






3. Avoid production - follow models/copy-cat - create sequels of hits - burden the indies






4. Historically shared meanings






5. Breakdown based on demographics and psychographics






6. Incorporating the branded product into the dialogue or plot of the production






7. Discipline that studies the nature of a system of meaning






8. Choosing a release date - determining/adjusting the number of prints to make - developing/implementing a strategic communication campaign (advertising and public relations)






9. Presenting materials to the audience for viewing/buying






10. Activities - self-worth evaluation - problem-solving tactics






11. Directed by desires and emotions - passive receiver - early habits are difficult to change






12. Sign and meaning linked by way of cause or association - ex. smoke means fire






13. Perceivable part of the sign






14. Selecting a specific part to focus on within the demographic or psychographic






15. Delivery of the produced material - marketing






16. Cognitive: ability to intellectually process information - Emotional: feelings created by media - - Aesthetic: interpreting media in an artistic POV - Moral: examining the values of the medium






17. Interpersonal Communication - Intrapersonal Communication - Group Communication - Mass Communication






18. Deep connection with culture - competition for share of culture - use of symbolism and what the brand 'stands' for






19. Mass messages would overwhelm people in the absence of the influences of family - mass media messages are a stimulus that would lead to a predictable attitudinal or behavioral response with nothing intervening between sender & audience






20. Media can give status to an individual - because media coverage exposes them to large audiences - they can seem important






21. Consumer deception via fewer defense mechanisms - mere exposure - and less processing






22. National conversation = national identity - multiple brands in competition






23. Directed by processed and stored information - active receiver - change with maturation






24. Creation of mass-media materials for distribution






25. Cognitive Effects: people learn more from people they identify with - Attitudinal Effect: people develop feelings about a product - Behavioral Effect: actions such as clipping a coupon or voting for a candidate - Psychological Effect: Inspiring fear






26. Rejection of high vs. low distinction - populist/popular/public - reaction to mainstream - short shelf life






27. Organization/structure of signs - inbuilt system of cultural meanings built into a sign






28. Meaning evoked by the signifier






29. Everything in your experience (object - action - event)






30. Mass media - leisure activities - consumer lifestyle






31. Paid - mediated form of communication from an identifiable source - designed to persuade the receiver to take some action






32. Media are essential components of our lives - No mainstream media (MSM) - Everything from the margin moves to the center - Nothing's new; everything that happened in the past will happen again - New media are always scary - Activism and analysis are






33. Innovation - research and development - and risk






34. Owners - Advertisers - Government - Special Interest Groups - News Sources - Audiences - Newsroom culture - Technology






35. Preexisting beliefs of individuals influence perception of messages






36. Messages have a long-term effect on the audience






37. Mind-share - functional benefits - very basic






38. Regal - AMC - Cinemark - Carmike - Cineplex Entertainment






39. Simple stories with compelling characters and resonant plots - provide ideals to live by






40. The direct associations people make about a brand






41. Complimentary - the 'what' and the 'why'






42. Source - message - receiver - quantitative - individual






43. Use of the branded product as a prop in a production for a fee






44. Limited information sources - personal experience - and context for claims






45. Images - thoughts - words - or emotions that come to mind with a brand






46. Specific to a group of people - individuals are socialized into culture - individuals can belong to multiple subcultures - shared beliefs - behaviors - attitudes - etc.






47. Individually created meanings






48. Screenplay/screenwriter - location/production costs - hiring movie stars - hiring movie crew - securing Completion Bond company






49. Of who you are - who we are - and who they are






50. Watching large amounts of tv cultivates a distinct view of the world that is sharply at odds with reality (Mean-World syndrome) - because of televised violence - heavy television viewers are more likely to fear violence







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