Test your basic knowledge |

Mass Media And Pop Culture

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Fulfilling needs - emotional benefits






2. National ideology vs. personal experience = tension






3. Choosing a release date - determining/adjusting the number of prints to make - developing/implementing a strategic communication campaign (advertising and public relations)






4. Better brand recall - better creation of realism - lessens negative backlash due to overly-prominent placement






5. Limited information sources - personal experience - and context for claims






6. Iconic brands - embedding into culture - how the brand contributes to society






7. Perceivable part of the sign






8. Cognitive Effects: people learn more from people they identify with - Attitudinal Effect: people develop feelings about a product - Behavioral Effect: actions such as clipping a coupon or voting for a candidate - Psychological Effect: Inspiring fear






9. People will immediately respond to a message






10. Interpersonal Communication - Intrapersonal Communication - Group Communication - Mass Communication






11. Media are essential components of our lives - No mainstream media (MSM) - Everything from the margin moves to the center - Nothing's new; everything that happened in the past will happen again - New media are always scary - Activism and analysis are






12. Resemblance between sign and something else - variance in shared meaning






13. Presenting materials to the audience for viewing/buying






14. Rejection of high vs. low distinction - populist/popular/public - reaction to mainstream - short shelf life






15. Deep connection with culture - competition for share of culture - use of symbolism and what the brand 'stands' for






16. Socialization - inter-generational eavesdropping - role modeling - stereotyping






17. Historically shared meanings






18. Separated based on bias of preference - preferences influenced by social class - education - etc.






19. Media can give status to an individual - because media coverage exposes them to large audiences - they can seem important






20. Buying a product to consume the myth - to form a relationship with the myth's creator






21. The direct associations people make about a brand






22. Use of the branded product as a prop in a production for a fee






23. Specific to a group of people - individuals are socialized into culture - individuals can belong to multiple subcultures - shared beliefs - behaviors - attitudes - etc.






24. Screenplay/screenwriter - location/production costs - hiring movie stars - hiring movie crew - securing Completion Bond company






25. Wide release - platform release - exclusive release






26. Created by the consumers from: name - logo - tagline - colors - music - etc.






27. Different parts of the brand (ex. name - logo - colors)






28. Complimentary - the 'what' and the 'why'






29. National conversation = national identity - multiple brands in competition






30. Simple stories with compelling characters and resonant plots - provide ideals to live by






31. Mind-share - functional benefits - very basic






32. 1. widely favored or well-liked by many 2. originates from the people 3. is mass produced 4. left-over from high culture






33. Messages have little direct effect on the audience






34. Avoid production - follow models/copy-cat - create sequels of hits - burden the indies






35. Religion - family - work






36. Delivery of the produced material - marketing






37. Images - thoughts - words - or emotions that come to mind with a brand






38. Regal - AMC - Cinemark - Carmike - Cineplex Entertainment






39. Consumer deception via fewer defense mechanisms - mere exposure - and less processing






40. When the audience is an 'object produced to be sold for profit' ex. Gossip Girl (media co. - advertisers - females 18 - screenwriter)






41. Activities - self-worth evaluation - problem-solving tactics






42. The use of news to promote corporate holdings is wrong.






43. Owners - Advertisers - Government - Special Interest Groups - News Sources - Audiences - Newsroom culture - Technology






44. System of meanings generated by association of signifiers and signifieds






45. Everything in your experience (object - action - event)






46. Incorporating the branded product into the dialogue or plot of the production






47. Combination of rituals and social construction of reality (via the Cultural Model)






48. Watching large amounts of tv cultivates a distinct view of the world that is sharply at odds with reality (Mean-World syndrome) - because of televised violence - heavy television viewers are more likely to fear violence






49. Messages have a long-term effect on the audience






50. Breakdown based on demographics and psychographics