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Mass Media And Pop Culture

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. 1. widely favored or well-liked by many 2. originates from the people 3. is mass produced 4. left-over from high culture






2. Wide release - platform release - exclusive release






3. Meaning derived from a social agreement






4. Fulfilling needs - emotional benefits






5. Directed by processed and stored information - active receiver - change with maturation






6. Everything in your experience (object - action - event)






7. Organization/structure of signs - inbuilt system of cultural meanings built into a sign






8. Mass media - leisure activities - consumer lifestyle






9. Consumer deception via fewer defense mechanisms - mere exposure - and less processing






10. Media can give status to an individual - because media coverage exposes them to large audiences - they can seem important






11. Messages have little direct effect on the audience






12. System of meanings generated by association of signifiers and signifieds






13. When the audience is an 'object produced to be sold for profit' ex. Gossip Girl (media co. - advertisers - females 18 - screenwriter)






14. Creation of mass-media materials for distribution






15. Historically shared meanings






16. Selecting a specific part to focus on within the demographic or psychographic






17. Complimentary - the 'what' and the 'why'






18. Activities - self-worth evaluation - problem-solving tactics






19. Buying a product to consume the myth - to form a relationship with the myth's creator






20. Directed by desires and emotions - passive receiver - early habits are difficult to change






21. Simple stories with compelling characters and resonant plots - provide ideals to live by






22. Different parts of the brand (ex. name - logo - colors)






23. Separated based on bias of preference - preferences influenced by social class - education - etc.






24. Better brand recall - better creation of realism - lessens negative backlash due to overly-prominent placement






25. Avoid production - follow models/copy-cat - create sequels of hits - burden the indies






26. Deep connection with culture - competition for share of culture - use of symbolism and what the brand 'stands' for






27. Sign and meaning linked by way of cause or association - ex. smoke means fire






28. Meaning evoked by the signifier






29. Innovation - research and development - and risk






30. Screenplay/screenwriter - location/production costs - hiring movie stars - hiring movie crew - securing Completion Bond company






31. Way of thinking that makes the existing organization of social relations appear natural and inevitable






32. Source - message - receiver - quantitative - individual






33. Regal - AMC - Cinemark - Carmike - Cineplex Entertainment






34. historically shared meanings (rituals) + individually created meanings (social construction of reality) = new shared meaning...qualitative - mass






35. Use of the branded product as a prop in a production for a fee






36. Media are essential components of our lives - No mainstream media (MSM) - Everything from the margin moves to the center - Nothing's new; everything that happened in the past will happen again - New media are always scary - Activism and analysis are






37. Combination of rituals and social construction of reality (via the Cultural Model)






38. Perceivable part of the sign






39. The use of news to promote corporate holdings is wrong.






40. Incorporating the branded product into the dialogue or plot of the production






41. Images - thoughts - words - or emotions that come to mind with a brand






42. Religion - family - work






43. Specific to a group of people - individuals are socialized into culture - individuals can belong to multiple subcultures - shared beliefs - behaviors - attitudes - etc.






44. Messages have a long-term effect on the audience






45. Presenting materials to the audience for viewing/buying






46. Of who you are - who we are - and who they are






47. Mass messages would overwhelm people in the absence of the influences of family - mass media messages are a stimulus that would lead to a predictable attitudinal or behavioral response with nothing intervening between sender & audience






48. Watching large amounts of tv cultivates a distinct view of the world that is sharply at odds with reality (Mean-World syndrome) - because of televised violence - heavy television viewers are more likely to fear violence






49. Owners - Advertisers - Government - Special Interest Groups - News Sources - Audiences - Newsroom culture - Technology






50. Breakdown based on demographics and psychographics







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