Test your basic knowledge |

Mass Media And Pop Culture

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Discipline that studies the nature of a system of meaning






2. Deep connection with culture - competition for share of culture - use of symbolism and what the brand 'stands' for






3. Fulfilling needs - emotional benefits






4. Combination of rituals and social construction of reality (via the Cultural Model)






5. Choosing a release date - determining/adjusting the number of prints to make - developing/implementing a strategic communication campaign (advertising and public relations)






6. Mass messages would overwhelm people in the absence of the influences of family - mass media messages are a stimulus that would lead to a predictable attitudinal or behavioral response with nothing intervening between sender & audience






7. Delivery of the produced material - marketing






8. Paid - mediated form of communication from an identifiable source - designed to persuade the receiver to take some action






9. Directed by desires and emotions - passive receiver - early habits are difficult to change






10. Images - thoughts - words - or emotions that come to mind with a brand






11. National ideology vs. personal experience = tension






12. Screenplay/screenwriter - location/production costs - hiring movie stars - hiring movie crew - securing Completion Bond company






13. Iconic brands - embedding into culture - how the brand contributes to society






14. Owners - Advertisers - Government - Special Interest Groups - News Sources - Audiences - Newsroom culture - Technology






15. Activities - self-worth evaluation - problem-solving tactics






16. Perceivable part of the sign






17. Resemblance between sign and something else - variance in shared meaning






18. Mind-share - functional benefits - very basic






19. Selecting a specific part to focus on within the demographic or psychographic






20. Limited information sources - personal experience - and context for claims






21. The use of news to promote corporate holdings is wrong.






22. Watching large amounts of tv cultivates a distinct view of the world that is sharply at odds with reality (Mean-World syndrome) - because of televised violence - heavy television viewers are more likely to fear violence






23. Created by the consumers from: name - logo - tagline - colors - music - etc.






24. Messages have a long-term effect on the audience






25. Source - message - receiver - quantitative - individual






26. Historically shared meanings






27. Religion - family - work






28. Rejection of high vs. low distinction - populist/popular/public - reaction to mainstream - short shelf life






29. Way of thinking that makes the existing organization of social relations appear natural and inevitable






30. Individually created meanings






31. Encapsulated myths that fulfill our needs






32. Regal - AMC - Cinemark - Carmike - Cineplex Entertainment






33. The direct associations people make about a brand






34. Organization/structure of signs - inbuilt system of cultural meanings built into a sign






35. Of who you are - who we are - and who they are






36. historically shared meanings (rituals) + individually created meanings (social construction of reality) = new shared meaning...qualitative - mass






37. Avoid production - follow models/copy-cat - create sequels of hits - burden the indies






38. Incorporating the branded product into the dialogue or plot of the production






39. National conversation = national identity - multiple brands in competition






40. Sign and meaning linked by way of cause or association - ex. smoke means fire






41. Simple stories with compelling characters and resonant plots - provide ideals to live by






42. Buying a product to consume the myth - to form a relationship with the myth's creator






43. Cognitive: ability to intellectually process information - Emotional: feelings created by media - - Aesthetic: interpreting media in an artistic POV - Moral: examining the values of the medium






44. When the audience is an 'object produced to be sold for profit' ex. Gossip Girl (media co. - advertisers - females 18 - screenwriter)






45. Consumer deception via fewer defense mechanisms - mere exposure - and less processing






46. Directed by processed and stored information - active receiver - change with maturation






47. Better brand recall - better creation of realism - lessens negative backlash due to overly-prominent placement






48. Everything in your experience (object - action - event)






49. Meaning derived from a social agreement






50. Separated based on bias of preference - preferences influenced by social class - education - etc.







Sorry!:) No result found.

Can you answer 50 questions in 15 minutes?


Let me suggest you:

Browse all subjects

Browse all tests

Most popular tests



Major Subjects

Tests & Exams


AP
CLEP
DSST
GRE
SAT
GMAT

Browse all subjects

Browse all tests

Most popular tests