Test your basic knowledge |

Mass Media And Pop Culture

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Activities - self-worth evaluation - problem-solving tactics






2. Messages have a long-term effect on the audience






3. National conversation = national identity - multiple brands in competition






4. The use of news to promote corporate holdings is wrong.






5. Organization/structure of signs - inbuilt system of cultural meanings built into a sign






6. Everything in your experience (object - action - event)






7. Fulfilling needs - emotional benefits






8. When the audience is an 'object produced to be sold for profit' ex. Gossip Girl (media co. - advertisers - females 18 - screenwriter)






9. Creation of mass-media materials for distribution






10. Avoid production - follow models/copy-cat - create sequels of hits - burden the indies






11. historically shared meanings (rituals) + individually created meanings (social construction of reality) = new shared meaning...qualitative - mass






12. Directed by desires and emotions - passive receiver - early habits are difficult to change






13. Regal - AMC - Cinemark - Carmike - Cineplex Entertainment






14. Meaning derived from a social agreement






15. System of meanings generated by association of signifiers and signifieds






16. Images - thoughts - words - or emotions that come to mind with a brand






17. Innovation - research and development - and risk






18. Way of thinking that makes the existing organization of social relations appear natural and inevitable






19. Cognitive: ability to intellectually process information - Emotional: feelings created by media - - Aesthetic: interpreting media in an artistic POV - Moral: examining the values of the medium






20. Created by the consumers from: name - logo - tagline - colors - music - etc.






21. Of who you are - who we are - and who they are






22. People will immediately respond to a message






23. Historically shared meanings






24. Discipline that studies the nature of a system of meaning






25. National ideology vs. personal experience = tension






26. Incorporating the branded product into the dialogue or plot of the production






27. Specific to a group of people - individuals are socialized into culture - individuals can belong to multiple subcultures - shared beliefs - behaviors - attitudes - etc.






28. Selecting a specific part to focus on within the demographic or psychographic






29. Preexisting beliefs of individuals influence perception of messages






30. Complimentary - the 'what' and the 'why'






31. Mind-share - functional benefits - very basic






32. Interpersonal Communication - Intrapersonal Communication - Group Communication - Mass Communication






33. Use of the branded product as a prop in a production for a fee






34. Limited information sources - personal experience - and context for claims






35. Media can give status to an individual - because media coverage exposes them to large audiences - they can seem important






36. Simple stories with compelling characters and resonant plots - provide ideals to live by






37. 1. widely favored or well-liked by many 2. originates from the people 3. is mass produced 4. left-over from high culture






38. Better brand recall - better creation of realism - lessens negative backlash due to overly-prominent placement






39. Source - message - receiver - quantitative - individual






40. Paid - mediated form of communication from an identifiable source - designed to persuade the receiver to take some action






41. Rejection of high vs. low distinction - populist/popular/public - reaction to mainstream - short shelf life






42. Screenplay/screenwriter - location/production costs - hiring movie stars - hiring movie crew - securing Completion Bond company






43. Cognitive Effects: people learn more from people they identify with - Attitudinal Effect: people develop feelings about a product - Behavioral Effect: actions such as clipping a coupon or voting for a candidate - Psychological Effect: Inspiring fear






44. Media are essential components of our lives - No mainstream media (MSM) - Everything from the margin moves to the center - Nothing's new; everything that happened in the past will happen again - New media are always scary - Activism and analysis are






45. Encapsulated myths that fulfill our needs






46. Socialization - inter-generational eavesdropping - role modeling - stereotyping






47. Mass messages would overwhelm people in the absence of the influences of family - mass media messages are a stimulus that would lead to a predictable attitudinal or behavioral response with nothing intervening between sender & audience






48. Resemblance between sign and something else - variance in shared meaning






49. Combination of rituals and social construction of reality (via the Cultural Model)






50. Choosing a release date - determining/adjusting the number of prints to make - developing/implementing a strategic communication campaign (advertising and public relations)