Test your basic knowledge |

Mass Media And Pop Culture

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Messages have little direct effect on the audience






2. National ideology vs. personal experience = tension






3. Regal - AMC - Cinemark - Carmike - Cineplex Entertainment






4. Limited information sources - personal experience - and context for claims






5. The direct associations people make about a brand






6. Media can give status to an individual - because media coverage exposes them to large audiences - they can seem important






7. Owners - Advertisers - Government - Special Interest Groups - News Sources - Audiences - Newsroom culture - Technology






8. Way of thinking that makes the existing organization of social relations appear natural and inevitable






9. People will immediately respond to a message






10. Media are essential components of our lives - No mainstream media (MSM) - Everything from the margin moves to the center - Nothing's new; everything that happened in the past will happen again - New media are always scary - Activism and analysis are






11. historically shared meanings (rituals) + individually created meanings (social construction of reality) = new shared meaning...qualitative - mass






12. Mind-share - functional benefits - very basic






13. Incorporating the branded product into the dialogue or plot of the production






14. Separated based on bias of preference - preferences influenced by social class - education - etc.






15. Everything in your experience (object - action - event)






16. Interpersonal Communication - Intrapersonal Communication - Group Communication - Mass Communication






17. Meaning derived from a social agreement






18. Breakdown based on demographics and psychographics






19. Selecting a specific part to focus on within the demographic or psychographic






20. Watching large amounts of tv cultivates a distinct view of the world that is sharply at odds with reality (Mean-World syndrome) - because of televised violence - heavy television viewers are more likely to fear violence






21. Perceivable part of the sign






22. Socialization - inter-generational eavesdropping - role modeling - stereotyping






23. Created by the consumers from: name - logo - tagline - colors - music - etc.






24. Cognitive: ability to intellectually process information - Emotional: feelings created by media - - Aesthetic: interpreting media in an artistic POV - Moral: examining the values of the medium






25. Consumer deception via fewer defense mechanisms - mere exposure - and less processing






26. Activities - self-worth evaluation - problem-solving tactics






27. Resemblance between sign and something else - variance in shared meaning






28. Iconic brands - embedding into culture - how the brand contributes to society






29. Combination of rituals and social construction of reality (via the Cultural Model)






30. Creation of mass-media materials for distribution






31. Rejection of high vs. low distinction - populist/popular/public - reaction to mainstream - short shelf life






32. Preexisting beliefs of individuals influence perception of messages






33. Deep connection with culture - competition for share of culture - use of symbolism and what the brand 'stands' for






34. Innovation - research and development - and risk






35. Organization/structure of signs - inbuilt system of cultural meanings built into a sign






36. Source - message - receiver - quantitative - individual






37. Avoid production - follow models/copy-cat - create sequels of hits - burden the indies






38. Different parts of the brand (ex. name - logo - colors)






39. The use of news to promote corporate holdings is wrong.






40. Buying a product to consume the myth - to form a relationship with the myth's creator






41. Fulfilling needs - emotional benefits






42. Images - thoughts - words - or emotions that come to mind with a brand






43. System of meanings generated by association of signifiers and signifieds






44. Complimentary - the 'what' and the 'why'






45. Presenting materials to the audience for viewing/buying






46. 1. widely favored or well-liked by many 2. originates from the people 3. is mass produced 4. left-over from high culture






47. Historically shared meanings






48. When the audience is an 'object produced to be sold for profit' ex. Gossip Girl (media co. - advertisers - females 18 - screenwriter)






49. Of who you are - who we are - and who they are






50. National conversation = national identity - multiple brands in competition