Test your basic knowledge |

Mass Media And Pop Culture

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Encapsulated myths that fulfill our needs






2. Everything in your experience (object - action - event)






3. Buying a product to consume the myth - to form a relationship with the myth's creator






4. Complimentary - the 'what' and the 'why'






5. Use of the branded product as a prop in a production for a fee






6. Innovation - research and development - and risk






7. Images - thoughts - words - or emotions that come to mind with a brand






8. Deep connection with culture - competition for share of culture - use of symbolism and what the brand 'stands' for






9. Organization/structure of signs - inbuilt system of cultural meanings built into a sign






10. Socialization - inter-generational eavesdropping - role modeling - stereotyping






11. Iconic brands - embedding into culture - how the brand contributes to society






12. Sign and meaning linked by way of cause or association - ex. smoke means fire






13. Wide release - platform release - exclusive release






14. Regal - AMC - Cinemark - Carmike - Cineplex Entertainment






15. Incorporating the branded product into the dialogue or plot of the production






16. Presenting materials to the audience for viewing/buying






17. Mass messages would overwhelm people in the absence of the influences of family - mass media messages are a stimulus that would lead to a predictable attitudinal or behavioral response with nothing intervening between sender & audience






18. National conversation = national identity - multiple brands in competition






19. Cognitive Effects: people learn more from people they identify with - Attitudinal Effect: people develop feelings about a product - Behavioral Effect: actions such as clipping a coupon or voting for a candidate - Psychological Effect: Inspiring fear






20. Activities - self-worth evaluation - problem-solving tactics






21. Meaning evoked by the signifier






22. Selecting a specific part to focus on within the demographic or psychographic






23. Media can give status to an individual - because media coverage exposes them to large audiences - they can seem important






24. Religion - family - work






25. Media are essential components of our lives - No mainstream media (MSM) - Everything from the margin moves to the center - Nothing's new; everything that happened in the past will happen again - New media are always scary - Activism and analysis are






26. Separated based on bias of preference - preferences influenced by social class - education - etc.






27. 1. widely favored or well-liked by many 2. originates from the people 3. is mass produced 4. left-over from high culture






28. Source - message - receiver - quantitative - individual






29. The use of news to promote corporate holdings is wrong.






30. historically shared meanings (rituals) + individually created meanings (social construction of reality) = new shared meaning...qualitative - mass






31. Avoid production - follow models/copy-cat - create sequels of hits - burden the indies






32. Historically shared meanings






33. Meaning derived from a social agreement






34. Perceivable part of the sign






35. Creation of mass-media materials for distribution






36. Directed by desires and emotions - passive receiver - early habits are difficult to change






37. Limited information sources - personal experience - and context for claims






38. Interpersonal Communication - Intrapersonal Communication - Group Communication - Mass Communication






39. National ideology vs. personal experience = tension






40. Discipline that studies the nature of a system of meaning






41. Screenplay/screenwriter - location/production costs - hiring movie stars - hiring movie crew - securing Completion Bond company






42. Choosing a release date - determining/adjusting the number of prints to make - developing/implementing a strategic communication campaign (advertising and public relations)






43. Fulfilling needs - emotional benefits






44. Breakdown based on demographics and psychographics






45. When the audience is an 'object produced to be sold for profit' ex. Gossip Girl (media co. - advertisers - females 18 - screenwriter)






46. Messages have little direct effect on the audience






47. Better brand recall - better creation of realism - lessens negative backlash due to overly-prominent placement






48. Created by the consumers from: name - logo - tagline - colors - music - etc.






49. Of who you are - who we are - and who they are






50. Owners - Advertisers - Government - Special Interest Groups - News Sources - Audiences - Newsroom culture - Technology