Test your basic knowledge |

Mass Media And Pop Culture

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Wide release - platform release - exclusive release






2. Buying a product to consume the myth - to form a relationship with the myth's creator






3. Perceivable part of the sign






4. Socialization - inter-generational eavesdropping - role modeling - stereotyping






5. Images - thoughts - words - or emotions that come to mind with a brand






6. Cognitive Effects: people learn more from people they identify with - Attitudinal Effect: people develop feelings about a product - Behavioral Effect: actions such as clipping a coupon or voting for a candidate - Psychological Effect: Inspiring fear






7. National ideology vs. personal experience = tension






8. Innovation - research and development - and risk






9. Encapsulated myths that fulfill our needs






10. Discipline that studies the nature of a system of meaning






11. People will immediately respond to a message






12. Paid - mediated form of communication from an identifiable source - designed to persuade the receiver to take some action






13. Organization/structure of signs - inbuilt system of cultural meanings built into a sign






14. Individually created meanings






15. Consumer deception via fewer defense mechanisms - mere exposure - and less processing






16. Choosing a release date - determining/adjusting the number of prints to make - developing/implementing a strategic communication campaign (advertising and public relations)






17. Cognitive: ability to intellectually process information - Emotional: feelings created by media - - Aesthetic: interpreting media in an artistic POV - Moral: examining the values of the medium






18. When the audience is an 'object produced to be sold for profit' ex. Gossip Girl (media co. - advertisers - females 18 - screenwriter)






19. Resemblance between sign and something else - variance in shared meaning






20. System of meanings generated by association of signifiers and signifieds






21. Interpersonal Communication - Intrapersonal Communication - Group Communication - Mass Communication






22. Creation of mass-media materials for distribution






23. Breakdown based on demographics and psychographics






24. Presenting materials to the audience for viewing/buying






25. Directed by processed and stored information - active receiver - change with maturation






26. Meaning derived from a social agreement






27. Media are essential components of our lives - No mainstream media (MSM) - Everything from the margin moves to the center - Nothing's new; everything that happened in the past will happen again - New media are always scary - Activism and analysis are






28. Owners - Advertisers - Government - Special Interest Groups - News Sources - Audiences - Newsroom culture - Technology






29. Way of thinking that makes the existing organization of social relations appear natural and inevitable






30. historically shared meanings (rituals) + individually created meanings (social construction of reality) = new shared meaning...qualitative - mass






31. Limited information sources - personal experience - and context for claims






32. Everything in your experience (object - action - event)






33. Messages have a long-term effect on the audience






34. Of who you are - who we are - and who they are






35. Mass messages would overwhelm people in the absence of the influences of family - mass media messages are a stimulus that would lead to a predictable attitudinal or behavioral response with nothing intervening between sender & audience






36. Historically shared meanings






37. 1. widely favored or well-liked by many 2. originates from the people 3. is mass produced 4. left-over from high culture






38. Specific to a group of people - individuals are socialized into culture - individuals can belong to multiple subcultures - shared beliefs - behaviors - attitudes - etc.






39. Simple stories with compelling characters and resonant plots - provide ideals to live by






40. Deep connection with culture - competition for share of culture - use of symbolism and what the brand 'stands' for






41. Combination of rituals and social construction of reality (via the Cultural Model)






42. Meaning evoked by the signifier






43. Sign and meaning linked by way of cause or association - ex. smoke means fire






44. Mind-share - functional benefits - very basic






45. Activities - self-worth evaluation - problem-solving tactics






46. Regal - AMC - Cinemark - Carmike - Cineplex Entertainment






47. Better brand recall - better creation of realism - lessens negative backlash due to overly-prominent placement






48. Preexisting beliefs of individuals influence perception of messages






49. Fulfilling needs - emotional benefits






50. The direct associations people make about a brand