Test your basic knowledge |

Mass Media And Pop Culture

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Meaning evoked by the signifier






2. Avoid production - follow models/copy-cat - create sequels of hits - burden the indies






3. Presenting materials to the audience for viewing/buying






4. Perceivable part of the sign






5. Way of thinking that makes the existing organization of social relations appear natural and inevitable






6. Mass media - leisure activities - consumer lifestyle






7. Incorporating the branded product into the dialogue or plot of the production






8. Separated based on bias of preference - preferences influenced by social class - education - etc.






9. Simple stories with compelling characters and resonant plots - provide ideals to live by






10. Historically shared meanings






11. Meaning derived from a social agreement






12. The use of news to promote corporate holdings is wrong.






13. Specific to a group of people - individuals are socialized into culture - individuals can belong to multiple subcultures - shared beliefs - behaviors - attitudes - etc.






14. Encapsulated myths that fulfill our needs






15. Created by the consumers from: name - logo - tagline - colors - music - etc.






16. Preexisting beliefs of individuals influence perception of messages






17. Images - thoughts - words - or emotions that come to mind with a brand






18. Delivery of the produced material - marketing






19. Media are essential components of our lives - No mainstream media (MSM) - Everything from the margin moves to the center - Nothing's new; everything that happened in the past will happen again - New media are always scary - Activism and analysis are






20. The direct associations people make about a brand






21. Screenplay/screenwriter - location/production costs - hiring movie stars - hiring movie crew - securing Completion Bond company






22. When the audience is an 'object produced to be sold for profit' ex. Gossip Girl (media co. - advertisers - females 18 - screenwriter)






23. Use of the branded product as a prop in a production for a fee






24. Cognitive: ability to intellectually process information - Emotional: feelings created by media - - Aesthetic: interpreting media in an artistic POV - Moral: examining the values of the medium






25. Regal - AMC - Cinemark - Carmike - Cineplex Entertainment






26. Choosing a release date - determining/adjusting the number of prints to make - developing/implementing a strategic communication campaign (advertising and public relations)






27. Different parts of the brand (ex. name - logo - colors)






28. Source - message - receiver - quantitative - individual






29. Better brand recall - better creation of realism - lessens negative backlash due to overly-prominent placement






30. Paid - mediated form of communication from an identifiable source - designed to persuade the receiver to take some action






31. Of who you are - who we are - and who they are






32. Creation of mass-media materials for distribution






33. historically shared meanings (rituals) + individually created meanings (social construction of reality) = new shared meaning...qualitative - mass






34. Religion - family - work






35. National conversation = national identity - multiple brands in competition






36. National ideology vs. personal experience = tension






37. Messages have little direct effect on the audience






38. Individually created meanings






39. Mass messages would overwhelm people in the absence of the influences of family - mass media messages are a stimulus that would lead to a predictable attitudinal or behavioral response with nothing intervening between sender & audience






40. Interpersonal Communication - Intrapersonal Communication - Group Communication - Mass Communication






41. Messages have a long-term effect on the audience






42. Fulfilling needs - emotional benefits






43. Everything in your experience (object - action - event)






44. Discipline that studies the nature of a system of meaning






45. Activities - self-worth evaluation - problem-solving tactics






46. Deep connection with culture - competition for share of culture - use of symbolism and what the brand 'stands' for






47. Buying a product to consume the myth - to form a relationship with the myth's creator






48. Media can give status to an individual - because media coverage exposes them to large audiences - they can seem important






49. Socialization - inter-generational eavesdropping - role modeling - stereotyping






50. Iconic brands - embedding into culture - how the brand contributes to society