Test your basic knowledge |

Mass Media And Pop Culture

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Directed by desires and emotions - passive receiver - early habits are difficult to change






2. Religion - family - work






3. Screenplay/screenwriter - location/production costs - hiring movie stars - hiring movie crew - securing Completion Bond company






4. Separated based on bias of preference - preferences influenced by social class - education - etc.






5. National conversation = national identity - multiple brands in competition






6. Presenting materials to the audience for viewing/buying






7. Rejection of high vs. low distinction - populist/popular/public - reaction to mainstream - short shelf life






8. Incorporating the branded product into the dialogue or plot of the production






9. Mind-share - functional benefits - very basic






10. Meaning evoked by the signifier






11. historically shared meanings (rituals) + individually created meanings (social construction of reality) = new shared meaning...qualitative - mass






12. Historically shared meanings






13. Encapsulated myths that fulfill our needs






14. Simple stories with compelling characters and resonant plots - provide ideals to live by






15. Complimentary - the 'what' and the 'why'






16. Media can give status to an individual - because media coverage exposes them to large audiences - they can seem important






17. Paid - mediated form of communication from an identifiable source - designed to persuade the receiver to take some action






18. Use of the branded product as a prop in a production for a fee






19. Wide release - platform release - exclusive release






20. Consumer deception via fewer defense mechanisms - mere exposure - and less processing






21. Mass messages would overwhelm people in the absence of the influences of family - mass media messages are a stimulus that would lead to a predictable attitudinal or behavioral response with nothing intervening between sender & audience






22. 1. widely favored or well-liked by many 2. originates from the people 3. is mass produced 4. left-over from high culture






23. Individually created meanings






24. The use of news to promote corporate holdings is wrong.






25. Creation of mass-media materials for distribution






26. Watching large amounts of tv cultivates a distinct view of the world that is sharply at odds with reality (Mean-World syndrome) - because of televised violence - heavy television viewers are more likely to fear violence






27. Specific to a group of people - individuals are socialized into culture - individuals can belong to multiple subcultures - shared beliefs - behaviors - attitudes - etc.






28. Cognitive Effects: people learn more from people they identify with - Attitudinal Effect: people develop feelings about a product - Behavioral Effect: actions such as clipping a coupon or voting for a candidate - Psychological Effect: Inspiring fear






29. Buying a product to consume the myth - to form a relationship with the myth's creator






30. Limited information sources - personal experience - and context for claims






31. Delivery of the produced material - marketing






32. Iconic brands - embedding into culture - how the brand contributes to society






33. Everything in your experience (object - action - event)






34. Owners - Advertisers - Government - Special Interest Groups - News Sources - Audiences - Newsroom culture - Technology






35. People will immediately respond to a message






36. Images - thoughts - words - or emotions that come to mind with a brand






37. Choosing a release date - determining/adjusting the number of prints to make - developing/implementing a strategic communication campaign (advertising and public relations)






38. Source - message - receiver - quantitative - individual






39. Cognitive: ability to intellectually process information - Emotional: feelings created by media - - Aesthetic: interpreting media in an artistic POV - Moral: examining the values of the medium






40. When the audience is an 'object produced to be sold for profit' ex. Gossip Girl (media co. - advertisers - females 18 - screenwriter)






41. System of meanings generated by association of signifiers and signifieds






42. Perceivable part of the sign






43. Way of thinking that makes the existing organization of social relations appear natural and inevitable






44. The direct associations people make about a brand






45. National ideology vs. personal experience = tension






46. Activities - self-worth evaluation - problem-solving tactics






47. Created by the consumers from: name - logo - tagline - colors - music - etc.






48. Avoid production - follow models/copy-cat - create sequels of hits - burden the indies






49. Regal - AMC - Cinemark - Carmike - Cineplex Entertainment






50. Messages have little direct effect on the audience