Test your basic knowledge |

Mass Media And Pop Culture

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Images - thoughts - words - or emotions that come to mind with a brand






2. Use of the branded product as a prop in a production for a fee






3. The direct associations people make about a brand






4. When the audience is an 'object produced to be sold for profit' ex. Gossip Girl (media co. - advertisers - females 18 - screenwriter)






5. Organization/structure of signs - inbuilt system of cultural meanings built into a sign






6. Fulfilling needs - emotional benefits






7. Directed by processed and stored information - active receiver - change with maturation






8. Cognitive: ability to intellectually process information - Emotional: feelings created by media - - Aesthetic: interpreting media in an artistic POV - Moral: examining the values of the medium






9. Media are essential components of our lives - No mainstream media (MSM) - Everything from the margin moves to the center - Nothing's new; everything that happened in the past will happen again - New media are always scary - Activism and analysis are






10. Separated based on bias of preference - preferences influenced by social class - education - etc.






11. Specific to a group of people - individuals are socialized into culture - individuals can belong to multiple subcultures - shared beliefs - behaviors - attitudes - etc.






12. Breakdown based on demographics and psychographics






13. Mass media - leisure activities - consumer lifestyle






14. Consumer deception via fewer defense mechanisms - mere exposure - and less processing






15. 1. widely favored or well-liked by many 2. originates from the people 3. is mass produced 4. left-over from high culture






16. Created by the consumers from: name - logo - tagline - colors - music - etc.






17. Individually created meanings






18. National ideology vs. personal experience = tension






19. Different parts of the brand (ex. name - logo - colors)






20. Deep connection with culture - competition for share of culture - use of symbolism and what the brand 'stands' for






21. Perceivable part of the sign






22. Buying a product to consume the myth - to form a relationship with the myth's creator






23. Selecting a specific part to focus on within the demographic or psychographic






24. Activities - self-worth evaluation - problem-solving tactics






25. Encapsulated myths that fulfill our needs






26. The use of news to promote corporate holdings is wrong.






27. Delivery of the produced material - marketing






28. Sign and meaning linked by way of cause or association - ex. smoke means fire






29. Resemblance between sign and something else - variance in shared meaning






30. People will immediately respond to a message






31. Source - message - receiver - quantitative - individual






32. Paid - mediated form of communication from an identifiable source - designed to persuade the receiver to take some action






33. National conversation = national identity - multiple brands in competition






34. Historically shared meanings






35. System of meanings generated by association of signifiers and signifieds






36. Iconic brands - embedding into culture - how the brand contributes to society






37. Cognitive Effects: people learn more from people they identify with - Attitudinal Effect: people develop feelings about a product - Behavioral Effect: actions such as clipping a coupon or voting for a candidate - Psychological Effect: Inspiring fear






38. Limited information sources - personal experience - and context for claims






39. Incorporating the branded product into the dialogue or plot of the production






40. Of who you are - who we are - and who they are






41. Regal - AMC - Cinemark - Carmike - Cineplex Entertainment






42. Rejection of high vs. low distinction - populist/popular/public - reaction to mainstream - short shelf life






43. Avoid production - follow models/copy-cat - create sequels of hits - burden the indies






44. Preexisting beliefs of individuals influence perception of messages






45. Mind-share - functional benefits - very basic






46. Screenplay/screenwriter - location/production costs - hiring movie stars - hiring movie crew - securing Completion Bond company






47. Innovation - research and development - and risk






48. Creation of mass-media materials for distribution






49. Combination of rituals and social construction of reality (via the Cultural Model)






50. Media can give status to an individual - because media coverage exposes them to large audiences - they can seem important