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Test your basic knowledge |
Mass Media And Pop Culture
Start Test
Study First
Subjects
:
journalism-and-media
,
bvat
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Messages have little direct effect on the audience
culture as communication
Emotional Branding
Minimalist Effects Theory
sign
2. National ideology vs. personal experience = tension
levels of culture (high vs. low)
Cultural Model
factors that create a need for myth
brand elements
3. Regal - AMC - Cinemark - Carmike - Cineplex Entertainment
characteristics of culture
major chains of exhibition
Control the media
characteristics of iconic brands
4. Limited information sources - personal experience - and context for claims
semiotics
ritual action
associations
children as vulnerable consumers
5. The direct associations people make about a brand
culture as communication
Cultural Branding
Cumulative Effects Theory
brand image
6. Media can give status to an individual - because media coverage exposes them to large audiences - they can seem important
major chains of exhibition
myth markets
audience targeting
Status conferral
7. Owners - Advertisers - Government - Special Interest Groups - News Sources - Audiences - Newsroom culture - Technology
tradition sources of identity
problems with product placement
advertising
Control the media
8. Way of thinking that makes the existing organization of social relations appear natural and inevitable
iconical relationship (resemblance)
icons
ideology
advertising
9. People will immediately respond to a message
new shared meanings
Powerful Effects Theory
audience targeting
ritual action
10. Media are essential components of our lives - No mainstream media (MSM) - Everything from the margin moves to the center - Nothing's new; everything that happened in the past will happen again - New media are always scary - Activism and analysis are
sign
The truths of Media
rituals
culture as communication
11. historically shared meanings (rituals) + individually created meanings (social construction of reality) = new shared meaning...qualitative - mass
Cultural Model
culture as communication
levels of culture (high vs. low)
new shared meanings
12. Mind-share - functional benefits - very basic
Cognitive Branding
Cumulative Effects Theory
lifestyle effects
distribution
13. Incorporating the branded product into the dialogue or plot of the production
factors that create a need for myth
product integration
activities in distribution
fragile child
14. Separated based on bias of preference - preferences influenced by social class - education - etc.
Transmission Model
levels of culture (high vs. low)
brand image
The propaganda model
15. Everything in your experience (object - action - event)
signifie
Cultural Model
sign
Message Effects
16. Interpersonal Communication - Intrapersonal Communication - Group Communication - Mass Communication
children as vulnerable consumers
Levels of communication
Transmission Model
audience targeting
17. Meaning derived from a social agreement
levels of culture (high vs. low)
activities in distribution
Media literacy dimensions
symbolic relationship (convention)
18. Breakdown based on demographics and psychographics
audience segmenting
myth markets
associations
Levels of communication
19. Selecting a specific part to focus on within the demographic or psychographic
audience targeting
Cultural Model
exhibition
Definitions of Culture
20. Watching large amounts of tv cultivates a distinct view of the world that is sharply at odds with reality (Mean-World syndrome) - because of televised violence - heavy television viewers are more likely to fear violence
Cultivation analysis
Cumulative Effects Theory
fragile child
sign
21. Perceivable part of the sign
social construction of reality
The propaganda model
signifier
Definitions of Culture
22. Socialization - inter-generational eavesdropping - role modeling - stereotyping
signifie
major chains of exhibition
new sources of identity
lifestyle effects
23. Created by the consumers from: name - logo - tagline - colors - music - etc.
brand identity
activities in distribution
The propaganda model
exhibition
24. Cognitive: ability to intellectually process information - Emotional: feelings created by media - - Aesthetic: interpreting media in an artistic POV - Moral: examining the values of the medium
Powerful Effects Theory
audience as a market commodity
Media literacy dimensions
Cultural Model
25. Consumer deception via fewer defense mechanisms - mere exposure - and less processing
signification system
problems with product placement
rituals
Powerful Effects Theory
26. Activities - self-worth evaluation - problem-solving tactics
product placement
activities in distribution
evidence of a consumer culture among children
new shared meanings
27. Resemblance between sign and something else - variance in shared meaning
brand image
Media literacy dimensions
iconical relationship (resemblance)
problems with product placement
28. Iconic brands - embedding into culture - how the brand contributes to society
semiotics
Cultural Branding
sign
Status conferral
29. Combination of rituals and social construction of reality (via the Cultural Model)
new shared meanings
characteristics of iconic brands
activities in production
signification system
30. Creation of mass-media materials for distribution
sign
culture as communication
components of the industrial process
production
31. Rejection of high vs. low distinction - populist/popular/public - reaction to mainstream - short shelf life
Media literacy dimensions
characteristics of pop culture
characteristics of iconic brands
social construction of reality
32. Preexisting beliefs of individuals influence perception of messages
audience segmenting
major chains of exhibition
audience as a market commodity
Indirect (Cognitive) Effects Theory
33. Deep connection with culture - competition for share of culture - use of symbolism and what the brand 'stands' for
characteristics of iconic brands
signifie
problems with product placement
Indirect (Cognitive) Effects Theory
34. Innovation - research and development - and risk
symbolic relationship (convention)
components of the industrial process
evidence of a consumer culture among children
Levels of communication
35. Organization/structure of signs - inbuilt system of cultural meanings built into a sign
characteristics of culture
advertising
Cumulative Effects Theory
code
36. Source - message - receiver - quantitative - individual
Transmission Model
Transmission vs. Cultural Model
Control the media
new sources of identity
37. Avoid production - follow models/copy-cat - create sequels of hits - burden the indies
dealing with risk
ideology
Powerful Effects Theory
Status conferral
38. Different parts of the brand (ex. name - logo - colors)
sign
associations
levels of culture (high vs. low)
brand elements
39. The use of news to promote corporate holdings is wrong.
associations
media-industrial complex
audience targeting
distribution
40. Buying a product to consume the myth - to form a relationship with the myth's creator
ritual action
Message Effects
children as vulnerable consumers
Cultural Branding
41. Fulfilling needs - emotional benefits
Emotional Branding
iconical relationship (resemblance)
new shared meanings
Indirect (Cognitive) Effects Theory
42. Images - thoughts - words - or emotions that come to mind with a brand
associations
resilient child
levels of culture (high vs. low)
children as vulnerable consumers
43. System of meanings generated by association of signifiers and signifieds
Definitions of Culture
media-industrial complex
social construction of reality
signification system
44. Complimentary - the 'what' and the 'why'
components of the industrial process
signifier
factors that create a need for myth
Transmission vs. Cultural Model
45. Presenting materials to the audience for viewing/buying
activities in distribution
rituals
problems with product placement
exhibition
46. 1. widely favored or well-liked by many 2. originates from the people 3. is mass produced 4. left-over from high culture
audience segmenting
Definitions of Culture
iconical relationship (resemblance)
Transmission Model
47. Historically shared meanings
rituals
myth
major chains of exhibition
ritual action
48. When the audience is an 'object produced to be sold for profit' ex. Gossip Girl (media co. - advertisers - females 18 - screenwriter)
problems with product placement
rituals
children as vulnerable consumers
audience as a market commodity
49. Of who you are - who we are - and who they are
social construction of reality
icons
culture as communication
new shared meanings
50. National conversation = national identity - multiple brands in competition
factors that create a need for myth
audience as a market commodity
myth markets
media-industrial complex