Test your basic knowledge |

Mass Media And Pop Culture

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Of who you are - who we are - and who they are






2. Activities - self-worth evaluation - problem-solving tactics






3. Religion - family - work






4. Messages have little direct effect on the audience






5. Messages have a long-term effect on the audience






6. Paid - mediated form of communication from an identifiable source - designed to persuade the receiver to take some action






7. Created by the consumers from: name - logo - tagline - colors - music - etc.






8. Organization/structure of signs - inbuilt system of cultural meanings built into a sign






9. 1. widely favored or well-liked by many 2. originates from the people 3. is mass produced 4. left-over from high culture






10. Complimentary - the 'what' and the 'why'






11. Images - thoughts - words - or emotions that come to mind with a brand






12. Use of the branded product as a prop in a production for a fee






13. Iconic brands - embedding into culture - how the brand contributes to society






14. National conversation = national identity - multiple brands in competition






15. Perceivable part of the sign






16. Simple stories with compelling characters and resonant plots - provide ideals to live by






17. National ideology vs. personal experience = tension






18. Preexisting beliefs of individuals influence perception of messages






19. Mass messages would overwhelm people in the absence of the influences of family - mass media messages are a stimulus that would lead to a predictable attitudinal or behavioral response with nothing intervening between sender & audience






20. Individually created meanings






21. Way of thinking that makes the existing organization of social relations appear natural and inevitable






22. Creation of mass-media materials for distribution






23. Buying a product to consume the myth - to form a relationship with the myth's creator






24. Delivery of the produced material - marketing






25. Avoid production - follow models/copy-cat - create sequels of hits - burden the indies






26. The use of news to promote corporate holdings is wrong.






27. Mind-share - functional benefits - very basic






28. Interpersonal Communication - Intrapersonal Communication - Group Communication - Mass Communication






29. Deep connection with culture - competition for share of culture - use of symbolism and what the brand 'stands' for






30. Encapsulated myths that fulfill our needs






31. Regal - AMC - Cinemark - Carmike - Cineplex Entertainment






32. People will immediately respond to a message






33. System of meanings generated by association of signifiers and signifieds






34. Specific to a group of people - individuals are socialized into culture - individuals can belong to multiple subcultures - shared beliefs - behaviors - attitudes - etc.






35. Cognitive Effects: people learn more from people they identify with - Attitudinal Effect: people develop feelings about a product - Behavioral Effect: actions such as clipping a coupon or voting for a candidate - Psychological Effect: Inspiring fear






36. Breakdown based on demographics and psychographics






37. When the audience is an 'object produced to be sold for profit' ex. Gossip Girl (media co. - advertisers - females 18 - screenwriter)






38. Better brand recall - better creation of realism - lessens negative backlash due to overly-prominent placement






39. Resemblance between sign and something else - variance in shared meaning






40. Wide release - platform release - exclusive release






41. Mass media - leisure activities - consumer lifestyle






42. Combination of rituals and social construction of reality (via the Cultural Model)






43. Media are essential components of our lives - No mainstream media (MSM) - Everything from the margin moves to the center - Nothing's new; everything that happened in the past will happen again - New media are always scary - Activism and analysis are






44. Different parts of the brand (ex. name - logo - colors)






45. Presenting materials to the audience for viewing/buying






46. Incorporating the branded product into the dialogue or plot of the production






47. Rejection of high vs. low distinction - populist/popular/public - reaction to mainstream - short shelf life






48. Directed by desires and emotions - passive receiver - early habits are difficult to change






49. Consumer deception via fewer defense mechanisms - mere exposure - and less processing






50. Source - message - receiver - quantitative - individual