Test your basic knowledge |

Mass Media And Pop Culture

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Selecting a specific part to focus on within the demographic or psychographic






2. The use of news to promote corporate holdings is wrong.






3. Combination of rituals and social construction of reality (via the Cultural Model)






4. Discipline that studies the nature of a system of meaning






5. The direct associations people make about a brand






6. People will immediately respond to a message






7. Activities - self-worth evaluation - problem-solving tactics






8. Innovation - research and development - and risk






9. Socialization - inter-generational eavesdropping - role modeling - stereotyping






10. Different parts of the brand (ex. name - logo - colors)






11. Watching large amounts of tv cultivates a distinct view of the world that is sharply at odds with reality (Mean-World syndrome) - because of televised violence - heavy television viewers are more likely to fear violence






12. Presenting materials to the audience for viewing/buying






13. Use of the branded product as a prop in a production for a fee






14. Media can give status to an individual - because media coverage exposes them to large audiences - they can seem important






15. Interpersonal Communication - Intrapersonal Communication - Group Communication - Mass Communication






16. Resemblance between sign and something else - variance in shared meaning






17. Owners - Advertisers - Government - Special Interest Groups - News Sources - Audiences - Newsroom culture - Technology






18. Fulfilling needs - emotional benefits






19. Deep connection with culture - competition for share of culture - use of symbolism and what the brand 'stands' for






20. Meaning evoked by the signifier






21. Specific to a group of people - individuals are socialized into culture - individuals can belong to multiple subcultures - shared beliefs - behaviors - attitudes - etc.






22. Consumer deception via fewer defense mechanisms - mere exposure - and less processing






23. Creation of mass-media materials for distribution






24. Screenplay/screenwriter - location/production costs - hiring movie stars - hiring movie crew - securing Completion Bond company






25. Religion - family - work






26. Iconic brands - embedding into culture - how the brand contributes to society






27. Of who you are - who we are - and who they are






28. Mass media - leisure activities - consumer lifestyle






29. Organization/structure of signs - inbuilt system of cultural meanings built into a sign






30. Limited information sources - personal experience - and context for claims






31. Delivery of the produced material - marketing






32. Messages have little direct effect on the audience






33. Cognitive: ability to intellectually process information - Emotional: feelings created by media - - Aesthetic: interpreting media in an artistic POV - Moral: examining the values of the medium






34. Regal - AMC - Cinemark - Carmike - Cineplex Entertainment






35. Perceivable part of the sign






36. Created by the consumers from: name - logo - tagline - colors - music - etc.






37. Separated based on bias of preference - preferences influenced by social class - education - etc.






38. Wide release - platform release - exclusive release






39. Mass messages would overwhelm people in the absence of the influences of family - mass media messages are a stimulus that would lead to a predictable attitudinal or behavioral response with nothing intervening between sender & audience






40. Rejection of high vs. low distinction - populist/popular/public - reaction to mainstream - short shelf life






41. National conversation = national identity - multiple brands in competition






42. Preexisting beliefs of individuals influence perception of messages






43. 1. widely favored or well-liked by many 2. originates from the people 3. is mass produced 4. left-over from high culture






44. When the audience is an 'object produced to be sold for profit' ex. Gossip Girl (media co. - advertisers - females 18 - screenwriter)






45. historically shared meanings (rituals) + individually created meanings (social construction of reality) = new shared meaning...qualitative - mass






46. Avoid production - follow models/copy-cat - create sequels of hits - burden the indies






47. Choosing a release date - determining/adjusting the number of prints to make - developing/implementing a strategic communication campaign (advertising and public relations)






48. Media are essential components of our lives - No mainstream media (MSM) - Everything from the margin moves to the center - Nothing's new; everything that happened in the past will happen again - New media are always scary - Activism and analysis are






49. Encapsulated myths that fulfill our needs






50. Images - thoughts - words - or emotions that come to mind with a brand