Test your basic knowledge |

Mass Media And Pop Culture

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Historically shared meanings






2. Discipline that studies the nature of a system of meaning






3. Directed by processed and stored information - active receiver - change with maturation






4. Iconic brands - embedding into culture - how the brand contributes to society






5. Simple stories with compelling characters and resonant plots - provide ideals to live by






6. People will immediately respond to a message






7. Source - message - receiver - quantitative - individual






8. The use of news to promote corporate holdings is wrong.






9. Cognitive: ability to intellectually process information - Emotional: feelings created by media - - Aesthetic: interpreting media in an artistic POV - Moral: examining the values of the medium






10. Messages have little direct effect on the audience






11. Images - thoughts - words - or emotions that come to mind with a brand






12. Meaning evoked by the signifier






13. Specific to a group of people - individuals are socialized into culture - individuals can belong to multiple subcultures - shared beliefs - behaviors - attitudes - etc.






14. Screenplay/screenwriter - location/production costs - hiring movie stars - hiring movie crew - securing Completion Bond company






15. Complimentary - the 'what' and the 'why'






16. Of who you are - who we are - and who they are






17. Breakdown based on demographics and psychographics






18. Combination of rituals and social construction of reality (via the Cultural Model)






19. Regal - AMC - Cinemark - Carmike - Cineplex Entertainment






20. Fulfilling needs - emotional benefits






21. Activities - self-worth evaluation - problem-solving tactics






22. Organization/structure of signs - inbuilt system of cultural meanings built into a sign






23. Mass messages would overwhelm people in the absence of the influences of family - mass media messages are a stimulus that would lead to a predictable attitudinal or behavioral response with nothing intervening between sender & audience






24. Interpersonal Communication - Intrapersonal Communication - Group Communication - Mass Communication






25. Perceivable part of the sign






26. Mind-share - functional benefits - very basic






27. Media can give status to an individual - because media coverage exposes them to large audiences - they can seem important






28. Better brand recall - better creation of realism - lessens negative backlash due to overly-prominent placement






29. Innovation - research and development - and risk






30. Cognitive Effects: people learn more from people they identify with - Attitudinal Effect: people develop feelings about a product - Behavioral Effect: actions such as clipping a coupon or voting for a candidate - Psychological Effect: Inspiring fear






31. Messages have a long-term effect on the audience






32. historically shared meanings (rituals) + individually created meanings (social construction of reality) = new shared meaning...qualitative - mass






33. Everything in your experience (object - action - event)






34. Meaning derived from a social agreement






35. Wide release - platform release - exclusive release






36. National ideology vs. personal experience = tension






37. The direct associations people make about a brand






38. Avoid production - follow models/copy-cat - create sequels of hits - burden the indies






39. System of meanings generated by association of signifiers and signifieds






40. Presenting materials to the audience for viewing/buying






41. Creation of mass-media materials for distribution






42. Buying a product to consume the myth - to form a relationship with the myth's creator






43. Media are essential components of our lives - No mainstream media (MSM) - Everything from the margin moves to the center - Nothing's new; everything that happened in the past will happen again - New media are always scary - Activism and analysis are






44. Paid - mediated form of communication from an identifiable source - designed to persuade the receiver to take some action






45. Deep connection with culture - competition for share of culture - use of symbolism and what the brand 'stands' for






46. Different parts of the brand (ex. name - logo - colors)






47. Individually created meanings






48. 1. widely favored or well-liked by many 2. originates from the people 3. is mass produced 4. left-over from high culture






49. Delivery of the produced material - marketing






50. National conversation = national identity - multiple brands in competition