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Test your basic knowledge |
Mass Media And Pop Culture
Start Test
Study First
Subjects
:
journalism-and-media
,
bvat
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Activities - self-worth evaluation - problem-solving tactics
evidence of a consumer culture among children
factors that create a need for myth
levels of culture (high vs. low)
brand elements
2. Messages have a long-term effect on the audience
dealing with risk
Cumulative Effects Theory
symbolic relationship (convention)
Cultural Branding
3. National conversation = national identity - multiple brands in competition
myth markets
The truths of Media
rituals
Indirect (Cognitive) Effects Theory
4. The use of news to promote corporate holdings is wrong.
media-industrial complex
Definitions of Culture
individual-level effects of product placement
ideology
5. Organization/structure of signs - inbuilt system of cultural meanings built into a sign
advertising
resilient child
code
symbolic relationship (convention)
6. Everything in your experience (object - action - event)
symbolic relationship (convention)
sign
lifestyle effects
rituals
7. Fulfilling needs - emotional benefits
Emotional Branding
activities in production
brand elements
product integration
8. When the audience is an 'object produced to be sold for profit' ex. Gossip Girl (media co. - advertisers - females 18 - screenwriter)
Powerful Effects Theory
audience as a market commodity
indexical relationship (casual connection)
resilient child
9. Creation of mass-media materials for distribution
social construction of reality
production
media-industrial complex
lifestyle effects
10. Avoid production - follow models/copy-cat - create sequels of hits - burden the indies
Transmission Model
dealing with risk
new sources of identity
tradition sources of identity
11. historically shared meanings (rituals) + individually created meanings (social construction of reality) = new shared meaning...qualitative - mass
audience segmenting
Cultural Model
Cognitive Branding
new shared meanings
12. Directed by desires and emotions - passive receiver - early habits are difficult to change
audience as a market commodity
fragile child
problems with product placement
tradition sources of identity
13. Regal - AMC - Cinemark - Carmike - Cineplex Entertainment
major chains of exhibition
levels of culture (high vs. low)
sign
signifier
14. Meaning derived from a social agreement
dealing with risk
characteristics of culture
rituals
symbolic relationship (convention)
15. System of meanings generated by association of signifiers and signifieds
Control the media
rituals
culture as communication
signification system
16. Images - thoughts - words - or emotions that come to mind with a brand
indexical relationship (casual connection)
myth markets
associations
tradition sources of identity
17. Innovation - research and development - and risk
children as vulnerable consumers
components of the industrial process
product placement
myth
18. Way of thinking that makes the existing organization of social relations appear natural and inevitable
fragile child
characteristics of iconic brands
ideology
activities in production
19. Cognitive: ability to intellectually process information - Emotional: feelings created by media - - Aesthetic: interpreting media in an artistic POV - Moral: examining the values of the medium
characteristics of pop culture
production
Media literacy dimensions
signifier
20. Created by the consumers from: name - logo - tagline - colors - music - etc.
culture as communication
Definitions of Culture
signification system
brand identity
21. Of who you are - who we are - and who they are
Cultural Branding
Transmission Model
culture as communication
new sources of identity
22. People will immediately respond to a message
fragile child
Powerful Effects Theory
Indirect (Cognitive) Effects Theory
factors that create a need for myth
23. Historically shared meanings
distribution
Levels of communication
Transmission vs. Cultural Model
rituals
24. Discipline that studies the nature of a system of meaning
semiotics
indexical relationship (casual connection)
symbolic relationship (convention)
iconical relationship (resemblance)
25. National ideology vs. personal experience = tension
activities in distribution
Transmission vs. Cultural Model
factors that create a need for myth
signification system
26. Incorporating the branded product into the dialogue or plot of the production
myth
media-industrial complex
individual-level effects of product placement
product integration
27. Specific to a group of people - individuals are socialized into culture - individuals can belong to multiple subcultures - shared beliefs - behaviors - attitudes - etc.
code
signification system
new sources of identity
characteristics of culture
28. Selecting a specific part to focus on within the demographic or psychographic
components of the industrial process
symbolic relationship (convention)
ritual action
audience targeting
29. Preexisting beliefs of individuals influence perception of messages
Media literacy dimensions
product integration
Indirect (Cognitive) Effects Theory
associations
30. Complimentary - the 'what' and the 'why'
The propaganda model
Transmission vs. Cultural Model
audience segmenting
new sources of identity
31. Mind-share - functional benefits - very basic
individual-level effects of product placement
Cognitive Branding
Indirect (Cognitive) Effects Theory
Powerful Effects Theory
32. Interpersonal Communication - Intrapersonal Communication - Group Communication - Mass Communication
ritual action
Levels of communication
rituals
brand elements
33. Use of the branded product as a prop in a production for a fee
signification system
ritual action
product placement
production
34. Limited information sources - personal experience - and context for claims
children as vulnerable consumers
signifier
factors that create a need for myth
characteristics of pop culture
35. Media can give status to an individual - because media coverage exposes them to large audiences - they can seem important
factors that create a need for myth
Status conferral
audience targeting
associations
36. Simple stories with compelling characters and resonant plots - provide ideals to live by
characteristics of pop culture
myth
audience targeting
semiotics
37. 1. widely favored or well-liked by many 2. originates from the people 3. is mass produced 4. left-over from high culture
dealing with risk
myth
Definitions of Culture
iconical relationship (resemblance)
38. Better brand recall - better creation of realism - lessens negative backlash due to overly-prominent placement
individual-level effects of product placement
Definitions of Culture
Media literacy dimensions
Cognitive Branding
39. Source - message - receiver - quantitative - individual
Transmission Model
ideology
audience targeting
Cultivation analysis
40. Paid - mediated form of communication from an identifiable source - designed to persuade the receiver to take some action
advertising
new shared meanings
Message Effects
Definitions of Culture
41. Rejection of high vs. low distinction - populist/popular/public - reaction to mainstream - short shelf life
characteristics of pop culture
brand image
children as vulnerable consumers
product integration
42. Screenplay/screenwriter - location/production costs - hiring movie stars - hiring movie crew - securing Completion Bond company
sign
activities in production
distribution
social construction of reality
43. Cognitive Effects: people learn more from people they identify with - Attitudinal Effect: people develop feelings about a product - Behavioral Effect: actions such as clipping a coupon or voting for a candidate - Psychological Effect: Inspiring fear
Message Effects
signifie
brand image
Cultural Model
44. Media are essential components of our lives - No mainstream media (MSM) - Everything from the margin moves to the center - Nothing's new; everything that happened in the past will happen again - New media are always scary - Activism and analysis are
myth markets
The truths of Media
Minimalist Effects Theory
characteristics of pop culture
45. Encapsulated myths that fulfill our needs
icons
myth markets
sign
Levels of communication
46. Socialization - inter-generational eavesdropping - role modeling - stereotyping
Indirect (Cognitive) Effects Theory
children as vulnerable consumers
lifestyle effects
distribution
47. Mass messages would overwhelm people in the absence of the influences of family - mass media messages are a stimulus that would lead to a predictable attitudinal or behavioral response with nothing intervening between sender & audience
factors that create a need for myth
components of the industrial process
new shared meanings
The propaganda model
48. Resemblance between sign and something else - variance in shared meaning
iconical relationship (resemblance)
media-industrial complex
Cumulative Effects Theory
activities in distribution
49. Combination of rituals and social construction of reality (via the Cultural Model)
distribution
ritual action
new shared meanings
levels of culture (high vs. low)
50. Choosing a release date - determining/adjusting the number of prints to make - developing/implementing a strategic communication campaign (advertising and public relations)
characteristics of culture
audience as a market commodity
activities in distribution
Message Effects