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Test your basic knowledge |
Mass Media And Pop Culture
Start Test
Study First
Subjects
:
journalism-and-media
,
bvat
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Cognitive: ability to intellectually process information - Emotional: feelings created by media - - Aesthetic: interpreting media in an artistic POV - Moral: examining the values of the medium
Minimalist Effects Theory
iconical relationship (resemblance)
Media literacy dimensions
Indirect (Cognitive) Effects Theory
2. Combination of rituals and social construction of reality (via the Cultural Model)
Cultural Model
new shared meanings
semiotics
activities in distribution
3. Use of the branded product as a prop in a production for a fee
advertising
characteristics of iconic brands
activities in exhibition
product placement
4. Created by the consumers from: name - logo - tagline - colors - music - etc.
The propaganda model
brand identity
distribution
tradition sources of identity
5. Innovation - research and development - and risk
Definitions of Culture
components of the industrial process
product integration
lifestyle effects
6. Rejection of high vs. low distinction - populist/popular/public - reaction to mainstream - short shelf life
The truths of Media
characteristics of pop culture
Cumulative Effects Theory
audience as a market commodity
7. Simple stories with compelling characters and resonant plots - provide ideals to live by
characteristics of iconic brands
myth
major chains of exhibition
icons
8. Discipline that studies the nature of a system of meaning
Transmission vs. Cultural Model
Emotional Branding
semiotics
characteristics of pop culture
9. Selecting a specific part to focus on within the demographic or psychographic
The propaganda model
audience targeting
signifier
production
10. Mass messages would overwhelm people in the absence of the influences of family - mass media messages are a stimulus that would lead to a predictable attitudinal or behavioral response with nothing intervening between sender & audience
icons
Minimalist Effects Theory
The propaganda model
lifestyle effects
11. historically shared meanings (rituals) + individually created meanings (social construction of reality) = new shared meaning...qualitative - mass
The truths of Media
major chains of exhibition
signification system
Cultural Model
12. Deep connection with culture - competition for share of culture - use of symbolism and what the brand 'stands' for
Emotional Branding
The truths of Media
Status conferral
characteristics of iconic brands
13. Meaning derived from a social agreement
myth
Cultural Branding
symbolic relationship (convention)
media-industrial complex
14. Media can give status to an individual - because media coverage exposes them to large audiences - they can seem important
tradition sources of identity
Powerful Effects Theory
Control the media
Status conferral
15. Limited information sources - personal experience - and context for claims
Definitions of Culture
children as vulnerable consumers
associations
Levels of communication
16. Buying a product to consume the myth - to form a relationship with the myth's creator
indexical relationship (casual connection)
ritual action
ideology
factors that create a need for myth
17. Directed by desires and emotions - passive receiver - early habits are difficult to change
Indirect (Cognitive) Effects Theory
icons
semiotics
fragile child
18. Messages have a long-term effect on the audience
Transmission Model
brand identity
activities in production
Cumulative Effects Theory
19. Meaning evoked by the signifier
Levels of communication
signifie
individual-level effects of product placement
signifier
20. Socialization - inter-generational eavesdropping - role modeling - stereotyping
lifestyle effects
distribution
Message Effects
myth markets
21. Resemblance between sign and something else - variance in shared meaning
signifier
exhibition
activities in distribution
iconical relationship (resemblance)
22. The direct associations people make about a brand
social construction of reality
major chains of exhibition
brand image
Emotional Branding
23. 1. widely favored or well-liked by many 2. originates from the people 3. is mass produced 4. left-over from high culture
lifestyle effects
Definitions of Culture
Message Effects
dealing with risk
24. Media are essential components of our lives - No mainstream media (MSM) - Everything from the margin moves to the center - Nothing's new; everything that happened in the past will happen again - New media are always scary - Activism and analysis are
Transmission Model
children as vulnerable consumers
The truths of Media
indexical relationship (casual connection)
25. Of who you are - who we are - and who they are
Cultivation analysis
Transmission vs. Cultural Model
characteristics of iconic brands
culture as communication
26. Creation of mass-media materials for distribution
production
characteristics of pop culture
Levels of communication
exhibition
27. Mind-share - functional benefits - very basic
Cumulative Effects Theory
lifestyle effects
resilient child
Cognitive Branding
28. Iconic brands - embedding into culture - how the brand contributes to society
production
semiotics
Cultural Branding
evidence of a consumer culture among children
29. Avoid production - follow models/copy-cat - create sequels of hits - burden the indies
dealing with risk
activities in production
myth markets
Cultural Model
30. Individually created meanings
social construction of reality
signifie
activities in exhibition
characteristics of culture
31. Better brand recall - better creation of realism - lessens negative backlash due to overly-prominent placement
individual-level effects of product placement
product placement
signifie
Transmission Model
32. Preexisting beliefs of individuals influence perception of messages
problems with product placement
Indirect (Cognitive) Effects Theory
Cognitive Branding
audience as a market commodity
33. Sign and meaning linked by way of cause or association - ex. smoke means fire
indexical relationship (casual connection)
semiotics
symbolic relationship (convention)
activities in production
34. Source - message - receiver - quantitative - individual
resilient child
The propaganda model
Transmission Model
fragile child
35. When the audience is an 'object produced to be sold for profit' ex. Gossip Girl (media co. - advertisers - females 18 - screenwriter)
signifie
audience as a market commodity
ideology
Control the media
36. Religion - family - work
Message Effects
tradition sources of identity
iconical relationship (resemblance)
new shared meanings
37. Screenplay/screenwriter - location/production costs - hiring movie stars - hiring movie crew - securing Completion Bond company
product integration
activities in production
associations
Definitions of Culture
38. Watching large amounts of tv cultivates a distinct view of the world that is sharply at odds with reality (Mean-World syndrome) - because of televised violence - heavy television viewers are more likely to fear violence
Cultivation analysis
ideology
children as vulnerable consumers
Cumulative Effects Theory
39. Separated based on bias of preference - preferences influenced by social class - education - etc.
Emotional Branding
Levels of communication
levels of culture (high vs. low)
characteristics of pop culture
40. National ideology vs. personal experience = tension
factors that create a need for myth
The propaganda model
Levels of communication
code
41. Wide release - platform release - exclusive release
activities in exhibition
tradition sources of identity
problems with product placement
rituals
42. National conversation = national identity - multiple brands in competition
Control the media
myth markets
product integration
Message Effects
43. The use of news to promote corporate holdings is wrong.
Transmission vs. Cultural Model
media-industrial complex
Cultural Model
new sources of identity
44. Delivery of the produced material - marketing
distribution
Transmission vs. Cultural Model
major chains of exhibition
resilient child
45. Choosing a release date - determining/adjusting the number of prints to make - developing/implementing a strategic communication campaign (advertising and public relations)
media-industrial complex
Cultural Branding
activities in distribution
new sources of identity
46. Organization/structure of signs - inbuilt system of cultural meanings built into a sign
Transmission vs. Cultural Model
Media literacy dimensions
ritual action
code
47. Messages have little direct effect on the audience
resilient child
associations
Transmission Model
Minimalist Effects Theory
48. Images - thoughts - words - or emotions that come to mind with a brand
associations
exhibition
audience targeting
audience segmenting
49. Perceivable part of the sign
signifier
signification system
icons
Levels of communication
50. System of meanings generated by association of signifiers and signifieds
evidence of a consumer culture among children
audience as a market commodity
product integration
signification system