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Test your basic knowledge |
Mass Media And Pop Culture
Start Test
Study First
Subjects
:
journalism-and-media
,
bvat
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Preexisting beliefs of individuals influence perception of messages
exhibition
Indirect (Cognitive) Effects Theory
semiotics
characteristics of culture
2. 1. widely favored or well-liked by many 2. originates from the people 3. is mass produced 4. left-over from high culture
Cultivation analysis
media-industrial complex
brand elements
Definitions of Culture
3. Source - message - receiver - quantitative - individual
rituals
Cultural Branding
Transmission Model
The propaganda model
4. Mass media - leisure activities - consumer lifestyle
Definitions of Culture
activities in production
new sources of identity
Control the media
5. Media are essential components of our lives - No mainstream media (MSM) - Everything from the margin moves to the center - Nothing's new; everything that happened in the past will happen again - New media are always scary - Activism and analysis are
social construction of reality
The truths of Media
characteristics of pop culture
distribution
6. The direct associations people make about a brand
brand image
activities in exhibition
activities in production
rituals
7. Cognitive: ability to intellectually process information - Emotional: feelings created by media - - Aesthetic: interpreting media in an artistic POV - Moral: examining the values of the medium
Media literacy dimensions
Message Effects
audience targeting
production
8. Everything in your experience (object - action - event)
signification system
activities in distribution
sign
rituals
9. Historically shared meanings
rituals
problems with product placement
myth markets
Definitions of Culture
10. Consumer deception via fewer defense mechanisms - mere exposure - and less processing
signifie
evidence of a consumer culture among children
Control the media
problems with product placement
11. Mass messages would overwhelm people in the absence of the influences of family - mass media messages are a stimulus that would lead to a predictable attitudinal or behavioral response with nothing intervening between sender & audience
dealing with risk
culture as communication
Transmission vs. Cultural Model
The propaganda model
12. Resemblance between sign and something else - variance in shared meaning
levels of culture (high vs. low)
iconical relationship (resemblance)
The truths of Media
tradition sources of identity
13. Meaning derived from a social agreement
activities in production
resilient child
symbolic relationship (convention)
signifie
14. Better brand recall - better creation of realism - lessens negative backlash due to overly-prominent placement
characteristics of iconic brands
fragile child
individual-level effects of product placement
components of the industrial process
15. Screenplay/screenwriter - location/production costs - hiring movie stars - hiring movie crew - securing Completion Bond company
activities in production
exhibition
resilient child
product integration
16. Complimentary - the 'what' and the 'why'
characteristics of iconic brands
ideology
Transmission vs. Cultural Model
indexical relationship (casual connection)
17. Simple stories with compelling characters and resonant plots - provide ideals to live by
distribution
production
myth
characteristics of iconic brands
18. Activities - self-worth evaluation - problem-solving tactics
Control the media
signifie
Cultural Branding
evidence of a consumer culture among children
19. Incorporating the branded product into the dialogue or plot of the production
product integration
iconical relationship (resemblance)
Cultural Model
dealing with risk
20. Selecting a specific part to focus on within the demographic or psychographic
Emotional Branding
audience targeting
tradition sources of identity
new sources of identity
21. Directed by desires and emotions - passive receiver - early habits are difficult to change
levels of culture (high vs. low)
Cultural Branding
fragile child
signifie
22. Religion - family - work
audience as a market commodity
tradition sources of identity
components of the industrial process
signifier
23. Of who you are - who we are - and who they are
culture as communication
product placement
sign
dealing with risk
24. Combination of rituals and social construction of reality (via the Cultural Model)
new shared meanings
rituals
evidence of a consumer culture among children
audience segmenting
25. historically shared meanings (rituals) + individually created meanings (social construction of reality) = new shared meaning...qualitative - mass
signification system
Cultural Model
ideology
activities in production
26. Paid - mediated form of communication from an identifiable source - designed to persuade the receiver to take some action
advertising
symbolic relationship (convention)
semiotics
myth
27. Wide release - platform release - exclusive release
Cognitive Branding
activities in exhibition
sign
lifestyle effects
28. Use of the branded product as a prop in a production for a fee
activities in production
semiotics
lifestyle effects
product placement
29. Owners - Advertisers - Government - Special Interest Groups - News Sources - Audiences - Newsroom culture - Technology
Control the media
brand elements
Definitions of Culture
Cumulative Effects Theory
30. Iconic brands - embedding into culture - how the brand contributes to society
myth
lifestyle effects
major chains of exhibition
Cultural Branding
31. Specific to a group of people - individuals are socialized into culture - individuals can belong to multiple subcultures - shared beliefs - behaviors - attitudes - etc.
characteristics of culture
Status conferral
signification system
ideology
32. Mind-share - functional benefits - very basic
Cognitive Branding
Definitions of Culture
activities in production
code
33. Perceivable part of the sign
advertising
signifier
Status conferral
Powerful Effects Theory
34. Meaning evoked by the signifier
signifie
The propaganda model
Indirect (Cognitive) Effects Theory
brand image
35. Images - thoughts - words - or emotions that come to mind with a brand
signifie
problems with product placement
associations
semiotics
36. Separated based on bias of preference - preferences influenced by social class - education - etc.
Powerful Effects Theory
Emotional Branding
problems with product placement
levels of culture (high vs. low)
37. Media can give status to an individual - because media coverage exposes them to large audiences - they can seem important
Powerful Effects Theory
product integration
product placement
Status conferral
38. Cognitive Effects: people learn more from people they identify with - Attitudinal Effect: people develop feelings about a product - Behavioral Effect: actions such as clipping a coupon or voting for a candidate - Psychological Effect: Inspiring fear
Cultivation analysis
Message Effects
Cultural Model
Minimalist Effects Theory
39. The use of news to promote corporate holdings is wrong.
iconical relationship (resemblance)
Indirect (Cognitive) Effects Theory
media-industrial complex
lifestyle effects
40. Socialization - inter-generational eavesdropping - role modeling - stereotyping
lifestyle effects
iconical relationship (resemblance)
Cultural Model
Transmission Model
41. Interpersonal Communication - Intrapersonal Communication - Group Communication - Mass Communication
Levels of communication
dealing with risk
signification system
media-industrial complex
42. Breakdown based on demographics and psychographics
children as vulnerable consumers
product placement
Cumulative Effects Theory
audience segmenting
43. Messages have a long-term effect on the audience
Cultural Model
Definitions of Culture
evidence of a consumer culture among children
Cumulative Effects Theory
44. System of meanings generated by association of signifiers and signifieds
signification system
Control the media
iconical relationship (resemblance)
levels of culture (high vs. low)
45. Messages have little direct effect on the audience
Definitions of Culture
Transmission vs. Cultural Model
media-industrial complex
Minimalist Effects Theory
46. Choosing a release date - determining/adjusting the number of prints to make - developing/implementing a strategic communication campaign (advertising and public relations)
The truths of Media
levels of culture (high vs. low)
activities in distribution
factors that create a need for myth
47. Way of thinking that makes the existing organization of social relations appear natural and inevitable
factors that create a need for myth
ideology
myth markets
icons
48. National conversation = national identity - multiple brands in competition
tradition sources of identity
The truths of Media
brand identity
myth markets
49. Avoid production - follow models/copy-cat - create sequels of hits - burden the indies
Cumulative Effects Theory
Media literacy dimensions
dealing with risk
advertising
50. Organization/structure of signs - inbuilt system of cultural meanings built into a sign
product integration
social construction of reality
code
Minimalist Effects Theory