Test your basic knowledge |

Mass Media And Pop Culture

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Mind-share - functional benefits - very basic






2. Rejection of high vs. low distinction - populist/popular/public - reaction to mainstream - short shelf life






3. Simple stories with compelling characters and resonant plots - provide ideals to live by






4. Activities - self-worth evaluation - problem-solving tactics






5. Separated based on bias of preference - preferences influenced by social class - education - etc.






6. Wide release - platform release - exclusive release






7. People will immediately respond to a message






8. Cognitive Effects: people learn more from people they identify with - Attitudinal Effect: people develop feelings about a product - Behavioral Effect: actions such as clipping a coupon or voting for a candidate - Psychological Effect: Inspiring fear






9. Meaning derived from a social agreement






10. Of who you are - who we are - and who they are






11. Media can give status to an individual - because media coverage exposes them to large audiences - they can seem important






12. historically shared meanings (rituals) + individually created meanings (social construction of reality) = new shared meaning...qualitative - mass






13. Watching large amounts of tv cultivates a distinct view of the world that is sharply at odds with reality (Mean-World syndrome) - because of televised violence - heavy television viewers are more likely to fear violence






14. Images - thoughts - words - or emotions that come to mind with a brand






15. Source - message - receiver - quantitative - individual






16. Buying a product to consume the myth - to form a relationship with the myth's creator






17. Innovation - research and development - and risk






18. Encapsulated myths that fulfill our needs






19. Media are essential components of our lives - No mainstream media (MSM) - Everything from the margin moves to the center - Nothing's new; everything that happened in the past will happen again - New media are always scary - Activism and analysis are






20. Fulfilling needs - emotional benefits






21. Religion - family - work






22. National ideology vs. personal experience = tension






23. Combination of rituals and social construction of reality (via the Cultural Model)






24. Discipline that studies the nature of a system of meaning






25. Sign and meaning linked by way of cause or association - ex. smoke means fire






26. Directed by desires and emotions - passive receiver - early habits are difficult to change






27. Directed by processed and stored information - active receiver - change with maturation






28. Meaning evoked by the signifier






29. System of meanings generated by association of signifiers and signifieds






30. Historically shared meanings






31. Iconic brands - embedding into culture - how the brand contributes to society






32. National conversation = national identity - multiple brands in competition






33. Created by the consumers from: name - logo - tagline - colors - music - etc.






34. Limited information sources - personal experience - and context for claims






35. Mass messages would overwhelm people in the absence of the influences of family - mass media messages are a stimulus that would lead to a predictable attitudinal or behavioral response with nothing intervening between sender & audience






36. The use of news to promote corporate holdings is wrong.






37. Organization/structure of signs - inbuilt system of cultural meanings built into a sign






38. Perceivable part of the sign






39. Selecting a specific part to focus on within the demographic or psychographic






40. Presenting materials to the audience for viewing/buying






41. Regal - AMC - Cinemark - Carmike - Cineplex Entertainment






42. Specific to a group of people - individuals are socialized into culture - individuals can belong to multiple subcultures - shared beliefs - behaviors - attitudes - etc.






43. Screenplay/screenwriter - location/production costs - hiring movie stars - hiring movie crew - securing Completion Bond company






44. Everything in your experience (object - action - event)






45. Resemblance between sign and something else - variance in shared meaning






46. 1. widely favored or well-liked by many 2. originates from the people 3. is mass produced 4. left-over from high culture






47. Preexisting beliefs of individuals influence perception of messages






48. Avoid production - follow models/copy-cat - create sequels of hits - burden the indies






49. Deep connection with culture - competition for share of culture - use of symbolism and what the brand 'stands' for






50. Incorporating the branded product into the dialogue or plot of the production