Test your basic knowledge |

Mass Media And Pop Culture

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. National ideology vs. personal experience = tension






2. National conversation = national identity - multiple brands in competition






3. Directed by desires and emotions - passive receiver - early habits are difficult to change






4. Rejection of high vs. low distinction - populist/popular/public - reaction to mainstream - short shelf life






5. Limited information sources - personal experience - and context for claims






6. Wide release - platform release - exclusive release






7. Media are essential components of our lives - No mainstream media (MSM) - Everything from the margin moves to the center - Nothing's new; everything that happened in the past will happen again - New media are always scary - Activism and analysis are






8. System of meanings generated by association of signifiers and signifieds






9. Directed by processed and stored information - active receiver - change with maturation






10. People will immediately respond to a message






11. Activities - self-worth evaluation - problem-solving tactics






12. Mass messages would overwhelm people in the absence of the influences of family - mass media messages are a stimulus that would lead to a predictable attitudinal or behavioral response with nothing intervening between sender & audience






13. Sign and meaning linked by way of cause or association - ex. smoke means fire






14. Meaning derived from a social agreement






15. Iconic brands - embedding into culture - how the brand contributes to society






16. The use of news to promote corporate holdings is wrong.






17. Avoid production - follow models/copy-cat - create sequels of hits - burden the indies






18. Presenting materials to the audience for viewing/buying






19. Messages have little direct effect on the audience






20. Everything in your experience (object - action - event)






21. Innovation - research and development - and risk






22. Regal - AMC - Cinemark - Carmike - Cineplex Entertainment






23. Mind-share - functional benefits - very basic






24. Different parts of the brand (ex. name - logo - colors)






25. Specific to a group of people - individuals are socialized into culture - individuals can belong to multiple subcultures - shared beliefs - behaviors - attitudes - etc.






26. Media can give status to an individual - because media coverage exposes them to large audiences - they can seem important






27. Organization/structure of signs - inbuilt system of cultural meanings built into a sign






28. Watching large amounts of tv cultivates a distinct view of the world that is sharply at odds with reality (Mean-World syndrome) - because of televised violence - heavy television viewers are more likely to fear violence






29. historically shared meanings (rituals) + individually created meanings (social construction of reality) = new shared meaning...qualitative - mass






30. Selecting a specific part to focus on within the demographic or psychographic






31. Owners - Advertisers - Government - Special Interest Groups - News Sources - Audiences - Newsroom culture - Technology






32. Mass media - leisure activities - consumer lifestyle






33. Deep connection with culture - competition for share of culture - use of symbolism and what the brand 'stands' for






34. Socialization - inter-generational eavesdropping - role modeling - stereotyping






35. Of who you are - who we are - and who they are






36. Source - message - receiver - quantitative - individual






37. Cognitive Effects: people learn more from people they identify with - Attitudinal Effect: people develop feelings about a product - Behavioral Effect: actions such as clipping a coupon or voting for a candidate - Psychological Effect: Inspiring fear






38. Created by the consumers from: name - logo - tagline - colors - music - etc.






39. Better brand recall - better creation of realism - lessens negative backlash due to overly-prominent placement






40. Images - thoughts - words - or emotions that come to mind with a brand






41. Paid - mediated form of communication from an identifiable source - designed to persuade the receiver to take some action






42. Buying a product to consume the myth - to form a relationship with the myth's creator






43. Discipline that studies the nature of a system of meaning






44. Individually created meanings






45. Cognitive: ability to intellectually process information - Emotional: feelings created by media - - Aesthetic: interpreting media in an artistic POV - Moral: examining the values of the medium






46. Preexisting beliefs of individuals influence perception of messages






47. Way of thinking that makes the existing organization of social relations appear natural and inevitable






48. 1. widely favored or well-liked by many 2. originates from the people 3. is mass produced 4. left-over from high culture






49. Use of the branded product as a prop in a production for a fee






50. Combination of rituals and social construction of reality (via the Cultural Model)