Test your basic knowledge |

Mass Media And Pop Culture

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Creation of mass-media materials for distribution






2. Cognitive Effects: people learn more from people they identify with - Attitudinal Effect: people develop feelings about a product - Behavioral Effect: actions such as clipping a coupon or voting for a candidate - Psychological Effect: Inspiring fear






3. Source - message - receiver - quantitative - individual






4. Perceivable part of the sign






5. Deep connection with culture - competition for share of culture - use of symbolism and what the brand 'stands' for






6. Media are essential components of our lives - No mainstream media (MSM) - Everything from the margin moves to the center - Nothing's new; everything that happened in the past will happen again - New media are always scary - Activism and analysis are






7. Consumer deception via fewer defense mechanisms - mere exposure - and less processing






8. Mass messages would overwhelm people in the absence of the influences of family - mass media messages are a stimulus that would lead to a predictable attitudinal or behavioral response with nothing intervening between sender & audience






9. The direct associations people make about a brand






10. Specific to a group of people - individuals are socialized into culture - individuals can belong to multiple subcultures - shared beliefs - behaviors - attitudes - etc.






11. Better brand recall - better creation of realism - lessens negative backlash due to overly-prominent placement






12. Interpersonal Communication - Intrapersonal Communication - Group Communication - Mass Communication






13. Messages have a long-term effect on the audience






14. Preexisting beliefs of individuals influence perception of messages






15. Screenplay/screenwriter - location/production costs - hiring movie stars - hiring movie crew - securing Completion Bond company






16. Regal - AMC - Cinemark - Carmike - Cineplex Entertainment






17. Avoid production - follow models/copy-cat - create sequels of hits - burden the indies






18. Religion - family - work






19. Rejection of high vs. low distinction - populist/popular/public - reaction to mainstream - short shelf life






20. Created by the consumers from: name - logo - tagline - colors - music - etc.






21. Messages have little direct effect on the audience






22. Buying a product to consume the myth - to form a relationship with the myth's creator






23. Fulfilling needs - emotional benefits






24. System of meanings generated by association of signifiers and signifieds






25. Sign and meaning linked by way of cause or association - ex. smoke means fire






26. Resemblance between sign and something else - variance in shared meaning






27. Directed by processed and stored information - active receiver - change with maturation






28. Complimentary - the 'what' and the 'why'






29. Watching large amounts of tv cultivates a distinct view of the world that is sharply at odds with reality (Mean-World syndrome) - because of televised violence - heavy television viewers are more likely to fear violence






30. Images - thoughts - words - or emotions that come to mind with a brand






31. Individually created meanings






32. Activities - self-worth evaluation - problem-solving tactics






33. Historically shared meanings






34. Innovation - research and development - and risk






35. Socialization - inter-generational eavesdropping - role modeling - stereotyping






36. Separated based on bias of preference - preferences influenced by social class - education - etc.






37. Mass media - leisure activities - consumer lifestyle






38. Breakdown based on demographics and psychographics






39. When the audience is an 'object produced to be sold for profit' ex. Gossip Girl (media co. - advertisers - females 18 - screenwriter)






40. The use of news to promote corporate holdings is wrong.






41. Organization/structure of signs - inbuilt system of cultural meanings built into a sign






42. Use of the branded product as a prop in a production for a fee






43. National conversation = national identity - multiple brands in competition






44. historically shared meanings (rituals) + individually created meanings (social construction of reality) = new shared meaning...qualitative - mass






45. Limited information sources - personal experience - and context for claims






46. Incorporating the branded product into the dialogue or plot of the production






47. Media can give status to an individual - because media coverage exposes them to large audiences - they can seem important






48. Iconic brands - embedding into culture - how the brand contributes to society






49. Directed by desires and emotions - passive receiver - early habits are difficult to change






50. Encapsulated myths that fulfill our needs