Test your basic knowledge |

Mass Media And Pop Culture

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Combination of rituals and social construction of reality (via the Cultural Model)






2. Cognitive Effects: people learn more from people they identify with - Attitudinal Effect: people develop feelings about a product - Behavioral Effect: actions such as clipping a coupon or voting for a candidate - Psychological Effect: Inspiring fear






3. Creation of mass-media materials for distribution






4. Avoid production - follow models/copy-cat - create sequels of hits - burden the indies






5. Interpersonal Communication - Intrapersonal Communication - Group Communication - Mass Communication






6. Perceivable part of the sign






7. Meaning derived from a social agreement






8. Selecting a specific part to focus on within the demographic or psychographic






9. Limited information sources - personal experience - and context for claims






10. Individually created meanings






11. Innovation - research and development - and risk






12. Activities - self-worth evaluation - problem-solving tactics






13. Regal - AMC - Cinemark - Carmike - Cineplex Entertainment






14. Messages have little direct effect on the audience






15. Directed by desires and emotions - passive receiver - early habits are difficult to change






16. Media are essential components of our lives - No mainstream media (MSM) - Everything from the margin moves to the center - Nothing's new; everything that happened in the past will happen again - New media are always scary - Activism and analysis are






17. Use of the branded product as a prop in a production for a fee






18. Separated based on bias of preference - preferences influenced by social class - education - etc.






19. The direct associations people make about a brand






20. Breakdown based on demographics and psychographics






21. Specific to a group of people - individuals are socialized into culture - individuals can belong to multiple subcultures - shared beliefs - behaviors - attitudes - etc.






22. Media can give status to an individual - because media coverage exposes them to large audiences - they can seem important






23. Consumer deception via fewer defense mechanisms - mere exposure - and less processing






24. Mass messages would overwhelm people in the absence of the influences of family - mass media messages are a stimulus that would lead to a predictable attitudinal or behavioral response with nothing intervening between sender & audience






25. 1. widely favored or well-liked by many 2. originates from the people 3. is mass produced 4. left-over from high culture






26. System of meanings generated by association of signifiers and signifieds






27. National conversation = national identity - multiple brands in competition






28. Different parts of the brand (ex. name - logo - colors)






29. Better brand recall - better creation of realism - lessens negative backlash due to overly-prominent placement






30. Owners - Advertisers - Government - Special Interest Groups - News Sources - Audiences - Newsroom culture - Technology






31. Mass media - leisure activities - consumer lifestyle






32. Source - message - receiver - quantitative - individual






33. Sign and meaning linked by way of cause or association - ex. smoke means fire






34. Organization/structure of signs - inbuilt system of cultural meanings built into a sign






35. historically shared meanings (rituals) + individually created meanings (social construction of reality) = new shared meaning...qualitative - mass






36. Resemblance between sign and something else - variance in shared meaning






37. Presenting materials to the audience for viewing/buying






38. Messages have a long-term effect on the audience






39. People will immediately respond to a message






40. Screenplay/screenwriter - location/production costs - hiring movie stars - hiring movie crew - securing Completion Bond company






41. Everything in your experience (object - action - event)






42. Meaning evoked by the signifier






43. Simple stories with compelling characters and resonant plots - provide ideals to live by






44. Religion - family - work






45. Buying a product to consume the myth - to form a relationship with the myth's creator






46. Directed by processed and stored information - active receiver - change with maturation






47. Watching large amounts of tv cultivates a distinct view of the world that is sharply at odds with reality (Mean-World syndrome) - because of televised violence - heavy television viewers are more likely to fear violence






48. Deep connection with culture - competition for share of culture - use of symbolism and what the brand 'stands' for






49. Wide release - platform release - exclusive release






50. Choosing a release date - determining/adjusting the number of prints to make - developing/implementing a strategic communication campaign (advertising and public relations)