Test your basic knowledge |

Mass Media And Pop Culture

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Created by the consumers from: name - logo - tagline - colors - music - etc.






2. Watching large amounts of tv cultivates a distinct view of the world that is sharply at odds with reality (Mean-World syndrome) - because of televised violence - heavy television viewers are more likely to fear violence






3. Choosing a release date - determining/adjusting the number of prints to make - developing/implementing a strategic communication campaign (advertising and public relations)






4. Complimentary - the 'what' and the 'why'






5. Breakdown based on demographics and psychographics






6. Use of the branded product as a prop in a production for a fee






7. Images - thoughts - words - or emotions that come to mind with a brand






8. Resemblance between sign and something else - variance in shared meaning






9. Activities - self-worth evaluation - problem-solving tactics






10. Encapsulated myths that fulfill our needs






11. Paid - mediated form of communication from an identifiable source - designed to persuade the receiver to take some action






12. Messages have a long-term effect on the audience






13. Historically shared meanings






14. Selecting a specific part to focus on within the demographic or psychographic






15. Preexisting beliefs of individuals influence perception of messages






16. Sign and meaning linked by way of cause or association - ex. smoke means fire






17. Religion - family - work






18. National conversation = national identity - multiple brands in competition






19. Everything in your experience (object - action - event)






20. Presenting materials to the audience for viewing/buying






21. Directed by desires and emotions - passive receiver - early habits are difficult to change






22. Source - message - receiver - quantitative - individual






23. Better brand recall - better creation of realism - lessens negative backlash due to overly-prominent placement






24. Directed by processed and stored information - active receiver - change with maturation






25. People will immediately respond to a message






26. National ideology vs. personal experience = tension






27. Mass media - leisure activities - consumer lifestyle






28. Of who you are - who we are - and who they are






29. Perceivable part of the sign






30. Rejection of high vs. low distinction - populist/popular/public - reaction to mainstream - short shelf life






31. Deep connection with culture - competition for share of culture - use of symbolism and what the brand 'stands' for






32. System of meanings generated by association of signifiers and signifieds






33. Iconic brands - embedding into culture - how the brand contributes to society






34. Owners - Advertisers - Government - Special Interest Groups - News Sources - Audiences - Newsroom culture - Technology






35. Mass messages would overwhelm people in the absence of the influences of family - mass media messages are a stimulus that would lead to a predictable attitudinal or behavioral response with nothing intervening between sender & audience






36. Consumer deception via fewer defense mechanisms - mere exposure - and less processing






37. Screenplay/screenwriter - location/production costs - hiring movie stars - hiring movie crew - securing Completion Bond company






38. Individually created meanings






39. Mind-share - functional benefits - very basic






40. Cognitive Effects: people learn more from people they identify with - Attitudinal Effect: people develop feelings about a product - Behavioral Effect: actions such as clipping a coupon or voting for a candidate - Psychological Effect: Inspiring fear






41. Wide release - platform release - exclusive release






42. Fulfilling needs - emotional benefits






43. Simple stories with compelling characters and resonant plots - provide ideals to live by






44. Meaning evoked by the signifier






45. Media can give status to an individual - because media coverage exposes them to large audiences - they can seem important






46. Incorporating the branded product into the dialogue or plot of the production






47. The direct associations people make about a brand






48. Socialization - inter-generational eavesdropping - role modeling - stereotyping






49. Separated based on bias of preference - preferences influenced by social class - education - etc.






50. Way of thinking that makes the existing organization of social relations appear natural and inevitable