Test your basic knowledge |

Mass Media And Pop Culture

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Selecting a specific part to focus on within the demographic or psychographic






2. Combination of rituals and social construction of reality (via the Cultural Model)






3. People will immediately respond to a message






4. System of meanings generated by association of signifiers and signifieds






5. The use of news to promote corporate holdings is wrong.






6. Encapsulated myths that fulfill our needs






7. Of who you are - who we are - and who they are






8. Directed by desires and emotions - passive receiver - early habits are difficult to change






9. Sign and meaning linked by way of cause or association - ex. smoke means fire






10. Cognitive Effects: people learn more from people they identify with - Attitudinal Effect: people develop feelings about a product - Behavioral Effect: actions such as clipping a coupon or voting for a candidate - Psychological Effect: Inspiring fear






11. Everything in your experience (object - action - event)






12. Separated based on bias of preference - preferences influenced by social class - education - etc.






13. Simple stories with compelling characters and resonant plots - provide ideals to live by






14. Individually created meanings






15. Source - message - receiver - quantitative - individual






16. Avoid production - follow models/copy-cat - create sequels of hits - burden the indies






17. Fulfilling needs - emotional benefits






18. Socialization - inter-generational eavesdropping - role modeling - stereotyping






19. Breakdown based on demographics and psychographics






20. When the audience is an 'object produced to be sold for profit' ex. Gossip Girl (media co. - advertisers - females 18 - screenwriter)






21. Activities - self-worth evaluation - problem-solving tactics






22. Creation of mass-media materials for distribution






23. The direct associations people make about a brand






24. Rejection of high vs. low distinction - populist/popular/public - reaction to mainstream - short shelf life






25. Different parts of the brand (ex. name - logo - colors)






26. Images - thoughts - words - or emotions that come to mind with a brand






27. Specific to a group of people - individuals are socialized into culture - individuals can belong to multiple subcultures - shared beliefs - behaviors - attitudes - etc.






28. Media are essential components of our lives - No mainstream media (MSM) - Everything from the margin moves to the center - Nothing's new; everything that happened in the past will happen again - New media are always scary - Activism and analysis are






29. Wide release - platform release - exclusive release






30. Choosing a release date - determining/adjusting the number of prints to make - developing/implementing a strategic communication campaign (advertising and public relations)






31. Messages have a long-term effect on the audience






32. Interpersonal Communication - Intrapersonal Communication - Group Communication - Mass Communication






33. Discipline that studies the nature of a system of meaning






34. Better brand recall - better creation of realism - lessens negative backlash due to overly-prominent placement






35. Presenting materials to the audience for viewing/buying






36. Deep connection with culture - competition for share of culture - use of symbolism and what the brand 'stands' for






37. Innovation - research and development - and risk






38. Cognitive: ability to intellectually process information - Emotional: feelings created by media - - Aesthetic: interpreting media in an artistic POV - Moral: examining the values of the medium






39. historically shared meanings (rituals) + individually created meanings (social construction of reality) = new shared meaning...qualitative - mass






40. Limited information sources - personal experience - and context for claims






41. National ideology vs. personal experience = tension






42. Way of thinking that makes the existing organization of social relations appear natural and inevitable






43. Iconic brands - embedding into culture - how the brand contributes to society






44. Complimentary - the 'what' and the 'why'






45. Consumer deception via fewer defense mechanisms - mere exposure - and less processing






46. Owners - Advertisers - Government - Special Interest Groups - News Sources - Audiences - Newsroom culture - Technology






47. Regal - AMC - Cinemark - Carmike - Cineplex Entertainment






48. Mass messages would overwhelm people in the absence of the influences of family - mass media messages are a stimulus that would lead to a predictable attitudinal or behavioral response with nothing intervening between sender & audience






49. Use of the branded product as a prop in a production for a fee






50. Messages have little direct effect on the audience