Test your basic knowledge |

Mass Media And Pop Culture

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Deep connection with culture - competition for share of culture - use of symbolism and what the brand 'stands' for






2. The direct associations people make about a brand






3. Resemblance between sign and something else - variance in shared meaning






4. Cognitive Effects: people learn more from people they identify with - Attitudinal Effect: people develop feelings about a product - Behavioral Effect: actions such as clipping a coupon or voting for a candidate - Psychological Effect: Inspiring fear






5. Mass messages would overwhelm people in the absence of the influences of family - mass media messages are a stimulus that would lead to a predictable attitudinal or behavioral response with nothing intervening between sender & audience






6. Everything in your experience (object - action - event)






7. Sign and meaning linked by way of cause or association - ex. smoke means fire






8. Use of the branded product as a prop in a production for a fee






9. Mind-share - functional benefits - very basic






10. Avoid production - follow models/copy-cat - create sequels of hits - burden the indies






11. Incorporating the branded product into the dialogue or plot of the production






12. Mass media - leisure activities - consumer lifestyle






13. Perceivable part of the sign






14. People will immediately respond to a message






15. Watching large amounts of tv cultivates a distinct view of the world that is sharply at odds with reality (Mean-World syndrome) - because of televised violence - heavy television viewers are more likely to fear violence






16. Iconic brands - embedding into culture - how the brand contributes to society






17. The use of news to promote corporate holdings is wrong.






18. Individually created meanings






19. Separated based on bias of preference - preferences influenced by social class - education - etc.






20. Historically shared meanings






21. Media can give status to an individual - because media coverage exposes them to large audiences - they can seem important






22. Consumer deception via fewer defense mechanisms - mere exposure - and less processing






23. Interpersonal Communication - Intrapersonal Communication - Group Communication - Mass Communication






24. Encapsulated myths that fulfill our needs






25. When the audience is an 'object produced to be sold for profit' ex. Gossip Girl (media co. - advertisers - females 18 - screenwriter)






26. Messages have a long-term effect on the audience






27. National conversation = national identity - multiple brands in competition






28. Different parts of the brand (ex. name - logo - colors)






29. Way of thinking that makes the existing organization of social relations appear natural and inevitable






30. Choosing a release date - determining/adjusting the number of prints to make - developing/implementing a strategic communication campaign (advertising and public relations)






31. Directed by processed and stored information - active receiver - change with maturation






32. Wide release - platform release - exclusive release






33. Simple stories with compelling characters and resonant plots - provide ideals to live by






34. Discipline that studies the nature of a system of meaning






35. Innovation - research and development - and risk






36. Socialization - inter-generational eavesdropping - role modeling - stereotyping






37. Limited information sources - personal experience - and context for claims






38. Religion - family - work






39. Media are essential components of our lives - No mainstream media (MSM) - Everything from the margin moves to the center - Nothing's new; everything that happened in the past will happen again - New media are always scary - Activism and analysis are






40. Buying a product to consume the myth - to form a relationship with the myth's creator






41. Combination of rituals and social construction of reality (via the Cultural Model)






42. System of meanings generated by association of signifiers and signifieds






43. Paid - mediated form of communication from an identifiable source - designed to persuade the receiver to take some action






44. Preexisting beliefs of individuals influence perception of messages






45. Meaning evoked by the signifier






46. Directed by desires and emotions - passive receiver - early habits are difficult to change






47. Rejection of high vs. low distinction - populist/popular/public - reaction to mainstream - short shelf life






48. Better brand recall - better creation of realism - lessens negative backlash due to overly-prominent placement






49. Creation of mass-media materials for distribution






50. Breakdown based on demographics and psychographics