Test your basic knowledge |

Mass Media And Pop Culture

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Breakdown based on demographics and psychographics






2. Images - thoughts - words - or emotions that come to mind with a brand






3. Way of thinking that makes the existing organization of social relations appear natural and inevitable






4. Iconic brands - embedding into culture - how the brand contributes to society






5. Avoid production - follow models/copy-cat - create sequels of hits - burden the indies






6. Simple stories with compelling characters and resonant plots - provide ideals to live by






7. Encapsulated myths that fulfill our needs






8. Messages have a long-term effect on the audience






9. Combination of rituals and social construction of reality (via the Cultural Model)






10. Delivery of the produced material - marketing






11. Wide release - platform release - exclusive release






12. Perceivable part of the sign






13. Use of the branded product as a prop in a production for a fee






14. Deep connection with culture - competition for share of culture - use of symbolism and what the brand 'stands' for






15. Buying a product to consume the myth - to form a relationship with the myth's creator






16. Resemblance between sign and something else - variance in shared meaning






17. Watching large amounts of tv cultivates a distinct view of the world that is sharply at odds with reality (Mean-World syndrome) - because of televised violence - heavy television viewers are more likely to fear violence






18. Messages have little direct effect on the audience






19. historically shared meanings (rituals) + individually created meanings (social construction of reality) = new shared meaning...qualitative - mass






20. Consumer deception via fewer defense mechanisms - mere exposure - and less processing






21. Socialization - inter-generational eavesdropping - role modeling - stereotyping






22. Incorporating the branded product into the dialogue or plot of the production






23. Interpersonal Communication - Intrapersonal Communication - Group Communication - Mass Communication






24. Specific to a group of people - individuals are socialized into culture - individuals can belong to multiple subcultures - shared beliefs - behaviors - attitudes - etc.






25. Owners - Advertisers - Government - Special Interest Groups - News Sources - Audiences - Newsroom culture - Technology






26. Media can give status to an individual - because media coverage exposes them to large audiences - they can seem important






27. Mind-share - functional benefits - very basic






28. Paid - mediated form of communication from an identifiable source - designed to persuade the receiver to take some action






29. Directed by desires and emotions - passive receiver - early habits are difficult to change






30. National ideology vs. personal experience = tension






31. Complimentary - the 'what' and the 'why'






32. Religion - family - work






33. Mass media - leisure activities - consumer lifestyle






34. Historically shared meanings






35. Regal - AMC - Cinemark - Carmike - Cineplex Entertainment






36. Selecting a specific part to focus on within the demographic or psychographic






37. Activities - self-worth evaluation - problem-solving tactics






38. Everything in your experience (object - action - event)






39. Cognitive Effects: people learn more from people they identify with - Attitudinal Effect: people develop feelings about a product - Behavioral Effect: actions such as clipping a coupon or voting for a candidate - Psychological Effect: Inspiring fear






40. Discipline that studies the nature of a system of meaning






41. Creation of mass-media materials for distribution






42. Innovation - research and development - and risk






43. Meaning derived from a social agreement






44. Media are essential components of our lives - No mainstream media (MSM) - Everything from the margin moves to the center - Nothing's new; everything that happened in the past will happen again - New media are always scary - Activism and analysis are






45. Directed by processed and stored information - active receiver - change with maturation






46. Fulfilling needs - emotional benefits






47. When the audience is an 'object produced to be sold for profit' ex. Gossip Girl (media co. - advertisers - females 18 - screenwriter)






48. Organization/structure of signs - inbuilt system of cultural meanings built into a sign






49. Meaning evoked by the signifier






50. Cognitive: ability to intellectually process information - Emotional: feelings created by media - - Aesthetic: interpreting media in an artistic POV - Moral: examining the values of the medium