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Mass Media And Pop Culture

  • Answer 50 questions in 15 minutes.
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  • Match each statement with the correct term.
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This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Regal - AMC - Cinemark - Carmike - Cineplex Entertainment

2. Encapsulated myths that fulfill our needs

3. Owners - Advertisers - Government - Special Interest Groups - News Sources - Audiences - Newsroom culture - Technology

4. Media are essential components of our lives - No mainstream media (MSM) - Everything from the margin moves to the center - Nothing's new; everything that happened in the past will happen again - New media are always scary - Activism and analysis are

5. Activities - self-worth evaluation - problem-solving tactics

6. Different parts of the brand (ex. name - logo - colors)

7. Cognitive Effects: people learn more from people they identify with - Attitudinal Effect: people develop feelings about a product - Behavioral Effect: actions such as clipping a coupon or voting for a candidate - Psychological Effect: Inspiring fear

8. Avoid production - follow models/copy-cat - create sequels of hits - burden the indies

9. Fulfilling needs - emotional benefits

10. Iconic brands - embedding into culture - how the brand contributes to society

11. Organization/structure of signs - inbuilt system of cultural meanings built into a sign

12. Directed by desires and emotions - passive receiver - early habits are difficult to change

13. Preexisting beliefs of individuals influence perception of messages

14. Wide release - platform release - exclusive release

15. Selecting a specific part to focus on within the demographic or psychographic

16. Limited information sources - personal experience - and context for claims

17. Presenting materials to the audience for viewing/buying

18. Use of the branded product as a prop in a production for a fee

19. Historically shared meanings

20. Breakdown based on demographics and psychographics

21. Directed by processed and stored information - active receiver - change with maturation

22. Sign and meaning linked by way of cause or association - ex. smoke means fire

23. People will immediately respond to a message

24. When the audience is an 'object produced to be sold for profit' ex. Gossip Girl (media co. - advertisers - females 18 - screenwriter)

25. Of who you are - who we are - and who they are

26. Source - message - receiver - quantitative - individual

27. Images - thoughts - words - or emotions that come to mind with a brand

28. Consumer deception via fewer defense mechanisms - mere exposure - and less processing

29. Media can give status to an individual - because media coverage exposes them to large audiences - they can seem important

30. 1. widely favored or well-liked by many 2. originates from the people 3. is mass produced 4. left-over from high culture

31. Creation of mass-media materials for distribution

32. Messages have a long-term effect on the audience

33. Better brand recall - better creation of realism - lessens negative backlash due to overly-prominent placement

34. Specific to a group of people - individuals are socialized into culture - individuals can belong to multiple subcultures - shared beliefs - behaviors - attitudes - etc.

35. Deep connection with culture - competition for share of culture - use of symbolism and what the brand 'stands' for

36. Interpersonal Communication - Intrapersonal Communication - Group Communication - Mass Communication

37. Delivery of the produced material - marketing

38. Rejection of high vs. low distinction - populist/popular/public - reaction to mainstream - short shelf life

39. Paid - mediated form of communication from an identifiable source - designed to persuade the receiver to take some action

40. The direct associations people make about a brand

41. Mass messages would overwhelm people in the absence of the influences of family - mass media messages are a stimulus that would lead to a predictable attitudinal or behavioral response with nothing intervening between sender & audience

42. Mind-share - functional benefits - very basic

43. Watching large amounts of tv cultivates a distinct view of the world that is sharply at odds with reality (Mean-World syndrome) - because of televised violence - heavy television viewers are more likely to fear violence

44. Separated based on bias of preference - preferences influenced by social class - education - etc.

45. historically shared meanings (rituals) + individually created meanings (social construction of reality) = new shared meaning...qualitative - mass

46. Screenplay/screenwriter - location/production costs - hiring movie stars - hiring movie crew - securing Completion Bond company

47. Meaning derived from a social agreement

48. Meaning evoked by the signifier

49. National conversation = national identity - multiple brands in competition

50. Incorporating the branded product into the dialogue or plot of the production