Test your basic knowledge |

Mass Media And Pop Culture

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Cognitive: ability to intellectually process information - Emotional: feelings created by media - - Aesthetic: interpreting media in an artistic POV - Moral: examining the values of the medium






2. Combination of rituals and social construction of reality (via the Cultural Model)






3. Use of the branded product as a prop in a production for a fee






4. Created by the consumers from: name - logo - tagline - colors - music - etc.






5. Innovation - research and development - and risk






6. Rejection of high vs. low distinction - populist/popular/public - reaction to mainstream - short shelf life






7. Simple stories with compelling characters and resonant plots - provide ideals to live by






8. Discipline that studies the nature of a system of meaning






9. Selecting a specific part to focus on within the demographic or psychographic






10. Mass messages would overwhelm people in the absence of the influences of family - mass media messages are a stimulus that would lead to a predictable attitudinal or behavioral response with nothing intervening between sender & audience






11. historically shared meanings (rituals) + individually created meanings (social construction of reality) = new shared meaning...qualitative - mass






12. Deep connection with culture - competition for share of culture - use of symbolism and what the brand 'stands' for






13. Meaning derived from a social agreement






14. Media can give status to an individual - because media coverage exposes them to large audiences - they can seem important






15. Limited information sources - personal experience - and context for claims






16. Buying a product to consume the myth - to form a relationship with the myth's creator






17. Directed by desires and emotions - passive receiver - early habits are difficult to change






18. Messages have a long-term effect on the audience






19. Meaning evoked by the signifier






20. Socialization - inter-generational eavesdropping - role modeling - stereotyping






21. Resemblance between sign and something else - variance in shared meaning






22. The direct associations people make about a brand






23. 1. widely favored or well-liked by many 2. originates from the people 3. is mass produced 4. left-over from high culture






24. Media are essential components of our lives - No mainstream media (MSM) - Everything from the margin moves to the center - Nothing's new; everything that happened in the past will happen again - New media are always scary - Activism and analysis are






25. Of who you are - who we are - and who they are






26. Creation of mass-media materials for distribution






27. Mind-share - functional benefits - very basic






28. Iconic brands - embedding into culture - how the brand contributes to society






29. Avoid production - follow models/copy-cat - create sequels of hits - burden the indies






30. Individually created meanings






31. Better brand recall - better creation of realism - lessens negative backlash due to overly-prominent placement






32. Preexisting beliefs of individuals influence perception of messages






33. Sign and meaning linked by way of cause or association - ex. smoke means fire






34. Source - message - receiver - quantitative - individual






35. When the audience is an 'object produced to be sold for profit' ex. Gossip Girl (media co. - advertisers - females 18 - screenwriter)






36. Religion - family - work






37. Screenplay/screenwriter - location/production costs - hiring movie stars - hiring movie crew - securing Completion Bond company






38. Watching large amounts of tv cultivates a distinct view of the world that is sharply at odds with reality (Mean-World syndrome) - because of televised violence - heavy television viewers are more likely to fear violence






39. Separated based on bias of preference - preferences influenced by social class - education - etc.






40. National ideology vs. personal experience = tension






41. Wide release - platform release - exclusive release






42. National conversation = national identity - multiple brands in competition






43. The use of news to promote corporate holdings is wrong.






44. Delivery of the produced material - marketing






45. Choosing a release date - determining/adjusting the number of prints to make - developing/implementing a strategic communication campaign (advertising and public relations)






46. Organization/structure of signs - inbuilt system of cultural meanings built into a sign






47. Messages have little direct effect on the audience






48. Images - thoughts - words - or emotions that come to mind with a brand






49. Perceivable part of the sign






50. System of meanings generated by association of signifiers and signifieds