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Test your basic knowledge |
Mass Media And Pop Culture
Start Test
Study First
Subjects
:
journalism-and-media
,
bvat
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Religion - family - work
symbolic relationship (convention)
problems with product placement
Cumulative Effects Theory
tradition sources of identity
2. Delivery of the produced material - marketing
major chains of exhibition
ritual action
distribution
exhibition
3. Organization/structure of signs - inbuilt system of cultural meanings built into a sign
signifier
code
culture as communication
Status conferral
4. People will immediately respond to a message
characteristics of iconic brands
Powerful Effects Theory
tradition sources of identity
activities in production
5. Buying a product to consume the myth - to form a relationship with the myth's creator
ritual action
activities in distribution
brand elements
culture as communication
6. Preexisting beliefs of individuals influence perception of messages
Indirect (Cognitive) Effects Theory
individual-level effects of product placement
signification system
children as vulnerable consumers
7. Selecting a specific part to focus on within the demographic or psychographic
Indirect (Cognitive) Effects Theory
activities in production
major chains of exhibition
audience targeting
8. Innovation - research and development - and risk
components of the industrial process
activities in production
sign
brand elements
9. Better brand recall - better creation of realism - lessens negative backlash due to overly-prominent placement
individual-level effects of product placement
major chains of exhibition
distribution
ritual action
10. Cognitive: ability to intellectually process information - Emotional: feelings created by media - - Aesthetic: interpreting media in an artistic POV - Moral: examining the values of the medium
sign
culture as communication
Media literacy dimensions
new shared meanings
11. Deep connection with culture - competition for share of culture - use of symbolism and what the brand 'stands' for
characteristics of iconic brands
myth
production
Levels of communication
12. The direct associations people make about a brand
brand image
semiotics
brand identity
rituals
13. Limited information sources - personal experience - and context for claims
children as vulnerable consumers
new shared meanings
semiotics
audience targeting
14. Screenplay/screenwriter - location/production costs - hiring movie stars - hiring movie crew - securing Completion Bond company
new sources of identity
activities in production
audience segmenting
rituals
15. System of meanings generated by association of signifiers and signifieds
Minimalist Effects Theory
ritual action
audience segmenting
signification system
16. Mind-share - functional benefits - very basic
characteristics of iconic brands
brand elements
Indirect (Cognitive) Effects Theory
Cognitive Branding
17. historically shared meanings (rituals) + individually created meanings (social construction of reality) = new shared meaning...qualitative - mass
Cognitive Branding
distribution
Cultural Model
children as vulnerable consumers
18. Directed by desires and emotions - passive receiver - early habits are difficult to change
signifier
culture as communication
fragile child
Control the media
19. Breakdown based on demographics and psychographics
Message Effects
media-industrial complex
audience segmenting
individual-level effects of product placement
20. Messages have little direct effect on the audience
characteristics of iconic brands
audience segmenting
Minimalist Effects Theory
children as vulnerable consumers
21. Interpersonal Communication - Intrapersonal Communication - Group Communication - Mass Communication
factors that create a need for myth
media-industrial complex
myth
Levels of communication
22. Perceivable part of the sign
advertising
Transmission vs. Cultural Model
signifier
associations
23. Paid - mediated form of communication from an identifiable source - designed to persuade the receiver to take some action
Cultural Model
advertising
problems with product placement
signifie
24. Cognitive Effects: people learn more from people they identify with - Attitudinal Effect: people develop feelings about a product - Behavioral Effect: actions such as clipping a coupon or voting for a candidate - Psychological Effect: Inspiring fear
Message Effects
fragile child
new shared meanings
Minimalist Effects Theory
25. The use of news to promote corporate holdings is wrong.
brand image
media-industrial complex
audience targeting
distribution
26. Avoid production - follow models/copy-cat - create sequels of hits - burden the indies
Status conferral
rituals
dealing with risk
signifie
27. Meaning derived from a social agreement
symbolic relationship (convention)
characteristics of culture
iconical relationship (resemblance)
activities in exhibition
28. Media can give status to an individual - because media coverage exposes them to large audiences - they can seem important
individual-level effects of product placement
Status conferral
Control the media
Cognitive Branding
29. Resemblance between sign and something else - variance in shared meaning
audience targeting
Control the media
iconical relationship (resemblance)
fragile child
30. Rejection of high vs. low distinction - populist/popular/public - reaction to mainstream - short shelf life
The truths of Media
characteristics of pop culture
Indirect (Cognitive) Effects Theory
signifier
31. Mass messages would overwhelm people in the absence of the influences of family - mass media messages are a stimulus that would lead to a predictable attitudinal or behavioral response with nothing intervening between sender & audience
children as vulnerable consumers
product placement
associations
The propaganda model
32. Creation of mass-media materials for distribution
components of the industrial process
ritual action
production
Definitions of Culture
33. Activities - self-worth evaluation - problem-solving tactics
brand identity
major chains of exhibition
evidence of a consumer culture among children
associations
34. Socialization - inter-generational eavesdropping - role modeling - stereotyping
semiotics
advertising
Control the media
lifestyle effects
35. Created by the consumers from: name - logo - tagline - colors - music - etc.
Indirect (Cognitive) Effects Theory
brand identity
iconical relationship (resemblance)
problems with product placement
36. Historically shared meanings
semiotics
symbolic relationship (convention)
ritual action
rituals
37. Fulfilling needs - emotional benefits
Emotional Branding
brand image
characteristics of culture
myth markets
38. 1. widely favored or well-liked by many 2. originates from the people 3. is mass produced 4. left-over from high culture
iconical relationship (resemblance)
activities in distribution
new sources of identity
Definitions of Culture
39. Use of the branded product as a prop in a production for a fee
product placement
lifestyle effects
characteristics of pop culture
semiotics
40. Incorporating the branded product into the dialogue or plot of the production
product integration
Minimalist Effects Theory
code
Media literacy dimensions
41. Wide release - platform release - exclusive release
The truths of Media
activities in exhibition
audience segmenting
Status conferral
42. Specific to a group of people - individuals are socialized into culture - individuals can belong to multiple subcultures - shared beliefs - behaviors - attitudes - etc.
sign
production
The truths of Media
characteristics of culture
43. Mass media - leisure activities - consumer lifestyle
tradition sources of identity
new sources of identity
factors that create a need for myth
brand elements
44. Owners - Advertisers - Government - Special Interest Groups - News Sources - Audiences - Newsroom culture - Technology
Definitions of Culture
ritual action
Control the media
Cognitive Branding
45. Source - message - receiver - quantitative - individual
resilient child
distribution
Transmission Model
myth markets
46. National ideology vs. personal experience = tension
associations
components of the industrial process
factors that create a need for myth
myth markets
47. Directed by processed and stored information - active receiver - change with maturation
resilient child
culture as communication
new sources of identity
semiotics
48. Separated based on bias of preference - preferences influenced by social class - education - etc.
components of the industrial process
iconical relationship (resemblance)
Levels of communication
levels of culture (high vs. low)
49. Watching large amounts of tv cultivates a distinct view of the world that is sharply at odds with reality (Mean-World syndrome) - because of televised violence - heavy television viewers are more likely to fear violence
Cultivation analysis
lifestyle effects
Minimalist Effects Theory
Definitions of Culture
50. Meaning evoked by the signifier
factors that create a need for myth
Cultural Branding
myth markets
signifie