Test your basic knowledge |

Mass Media And Pop Culture

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Limited information sources - personal experience - and context for claims






2. People will immediately respond to a message






3. Images - thoughts - words - or emotions that come to mind with a brand






4. Directed by desires and emotions - passive receiver - early habits are difficult to change






5. Sign and meaning linked by way of cause or association - ex. smoke means fire






6. Mass media - leisure activities - consumer lifestyle






7. Messages have a long-term effect on the audience






8. Better brand recall - better creation of realism - lessens negative backlash due to overly-prominent placement






9. Source - message - receiver - quantitative - individual






10. Paid - mediated form of communication from an identifiable source - designed to persuade the receiver to take some action






11. Individually created meanings






12. Historically shared meanings






13. Rejection of high vs. low distinction - populist/popular/public - reaction to mainstream - short shelf life






14. Different parts of the brand (ex. name - logo - colors)






15. Perceivable part of the sign






16. The use of news to promote corporate holdings is wrong.






17. Mind-share - functional benefits - very basic






18. Separated based on bias of preference - preferences influenced by social class - education - etc.






19. Combination of rituals and social construction of reality (via the Cultural Model)






20. National ideology vs. personal experience = tension






21. The direct associations people make about a brand






22. Avoid production - follow models/copy-cat - create sequels of hits - burden the indies






23. Owners - Advertisers - Government - Special Interest Groups - News Sources - Audiences - Newsroom culture - Technology






24. Directed by processed and stored information - active receiver - change with maturation






25. Media can give status to an individual - because media coverage exposes them to large audiences - they can seem important






26. Innovation - research and development - and risk






27. Fulfilling needs - emotional benefits






28. Of who you are - who we are - and who they are






29. Watching large amounts of tv cultivates a distinct view of the world that is sharply at odds with reality (Mean-World syndrome) - because of televised violence - heavy television viewers are more likely to fear violence






30. Regal - AMC - Cinemark - Carmike - Cineplex Entertainment






31. Discipline that studies the nature of a system of meaning






32. Delivery of the produced material - marketing






33. Socialization - inter-generational eavesdropping - role modeling - stereotyping






34. Creation of mass-media materials for distribution






35. Wide release - platform release - exclusive release






36. historically shared meanings (rituals) + individually created meanings (social construction of reality) = new shared meaning...qualitative - mass






37. Buying a product to consume the myth - to form a relationship with the myth's creator






38. Specific to a group of people - individuals are socialized into culture - individuals can belong to multiple subcultures - shared beliefs - behaviors - attitudes - etc.






39. Meaning evoked by the signifier






40. Media are essential components of our lives - No mainstream media (MSM) - Everything from the margin moves to the center - Nothing's new; everything that happened in the past will happen again - New media are always scary - Activism and analysis are






41. 1. widely favored or well-liked by many 2. originates from the people 3. is mass produced 4. left-over from high culture






42. Breakdown based on demographics and psychographics






43. Meaning derived from a social agreement






44. Consumer deception via fewer defense mechanisms - mere exposure - and less processing






45. Incorporating the branded product into the dialogue or plot of the production






46. Everything in your experience (object - action - event)






47. Activities - self-worth evaluation - problem-solving tactics






48. Mass messages would overwhelm people in the absence of the influences of family - mass media messages are a stimulus that would lead to a predictable attitudinal or behavioral response with nothing intervening between sender & audience






49. Created by the consumers from: name - logo - tagline - colors - music - etc.






50. Cognitive: ability to intellectually process information - Emotional: feelings created by media - - Aesthetic: interpreting media in an artistic POV - Moral: examining the values of the medium