Test your basic knowledge |

Mass Media And Pop Culture

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Fulfilling needs - emotional benefits






2. The direct associations people make about a brand






3. Meaning derived from a social agreement






4. Deep connection with culture - competition for share of culture - use of symbolism and what the brand 'stands' for






5. Paid - mediated form of communication from an identifiable source - designed to persuade the receiver to take some action






6. Directed by processed and stored information - active receiver - change with maturation






7. Interpersonal Communication - Intrapersonal Communication - Group Communication - Mass Communication






8. Organization/structure of signs - inbuilt system of cultural meanings built into a sign






9. Individually created meanings






10. Breakdown based on demographics and psychographics






11. National conversation = national identity - multiple brands in competition






12. Directed by desires and emotions - passive receiver - early habits are difficult to change






13. Created by the consumers from: name - logo - tagline - colors - music - etc.






14. Selecting a specific part to focus on within the demographic or psychographic






15. Mass media - leisure activities - consumer lifestyle






16. Regal - AMC - Cinemark - Carmike - Cineplex Entertainment






17. Mass messages would overwhelm people in the absence of the influences of family - mass media messages are a stimulus that would lead to a predictable attitudinal or behavioral response with nothing intervening between sender & audience






18. Buying a product to consume the myth - to form a relationship with the myth's creator






19. Iconic brands - embedding into culture - how the brand contributes to society






20. Cognitive Effects: people learn more from people they identify with - Attitudinal Effect: people develop feelings about a product - Behavioral Effect: actions such as clipping a coupon or voting for a candidate - Psychological Effect: Inspiring fear






21. Watching large amounts of tv cultivates a distinct view of the world that is sharply at odds with reality (Mean-World syndrome) - because of televised violence - heavy television viewers are more likely to fear violence






22. Meaning evoked by the signifier






23. Sign and meaning linked by way of cause or association - ex. smoke means fire






24. historically shared meanings (rituals) + individually created meanings (social construction of reality) = new shared meaning...qualitative - mass






25. Delivery of the produced material - marketing






26. Specific to a group of people - individuals are socialized into culture - individuals can belong to multiple subcultures - shared beliefs - behaviors - attitudes - etc.






27. Media can give status to an individual - because media coverage exposes them to large audiences - they can seem important






28. 1. widely favored or well-liked by many 2. originates from the people 3. is mass produced 4. left-over from high culture






29. When the audience is an 'object produced to be sold for profit' ex. Gossip Girl (media co. - advertisers - females 18 - screenwriter)






30. Of who you are - who we are - and who they are






31. Historically shared meanings






32. Choosing a release date - determining/adjusting the number of prints to make - developing/implementing a strategic communication campaign (advertising and public relations)






33. Preexisting beliefs of individuals influence perception of messages






34. Combination of rituals and social construction of reality (via the Cultural Model)






35. Incorporating the branded product into the dialogue or plot of the production






36. Source - message - receiver - quantitative - individual






37. Wide release - platform release - exclusive release






38. Avoid production - follow models/copy-cat - create sequels of hits - burden the indies






39. Use of the branded product as a prop in a production for a fee






40. Messages have little direct effect on the audience






41. Activities - self-worth evaluation - problem-solving tactics






42. Resemblance between sign and something else - variance in shared meaning






43. Limited information sources - personal experience - and context for claims






44. Cognitive: ability to intellectually process information - Emotional: feelings created by media - - Aesthetic: interpreting media in an artistic POV - Moral: examining the values of the medium






45. People will immediately respond to a message






46. Mind-share - functional benefits - very basic






47. Way of thinking that makes the existing organization of social relations appear natural and inevitable






48. Encapsulated myths that fulfill our needs






49. Better brand recall - better creation of realism - lessens negative backlash due to overly-prominent placement






50. Simple stories with compelling characters and resonant plots - provide ideals to live by