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Test your basic knowledge |
Mass Media And Pop Culture
Start Test
Study First
Subjects
:
journalism-and-media
,
bvat
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. National conversation = national identity - multiple brands in competition
resilient child
symbolic relationship (convention)
myth markets
new sources of identity
2. The direct associations people make about a brand
brand identity
children as vulnerable consumers
Cultural Branding
brand image
3. People will immediately respond to a message
Message Effects
dealing with risk
factors that create a need for myth
Powerful Effects Theory
4. Way of thinking that makes the existing organization of social relations appear natural and inevitable
dealing with risk
product placement
The truths of Media
ideology
5. Simple stories with compelling characters and resonant plots - provide ideals to live by
signifier
resilient child
myth
social construction of reality
6. Individually created meanings
Status conferral
children as vulnerable consumers
production
social construction of reality
7. Regal - AMC - Cinemark - Carmike - Cineplex Entertainment
ideology
sign
major chains of exhibition
activities in production
8. Use of the branded product as a prop in a production for a fee
product placement
Indirect (Cognitive) Effects Theory
culture as communication
Cumulative Effects Theory
9. The use of news to promote corporate holdings is wrong.
myth
audience segmenting
media-industrial complex
levels of culture (high vs. low)
10. Directed by desires and emotions - passive receiver - early habits are difficult to change
distribution
individual-level effects of product placement
Cognitive Branding
fragile child
11. Separated based on bias of preference - preferences influenced by social class - education - etc.
social construction of reality
dealing with risk
levels of culture (high vs. low)
audience segmenting
12. When the audience is an 'object produced to be sold for profit' ex. Gossip Girl (media co. - advertisers - females 18 - screenwriter)
audience as a market commodity
distribution
Status conferral
brand identity
13. Deep connection with culture - competition for share of culture - use of symbolism and what the brand 'stands' for
Transmission Model
new sources of identity
Powerful Effects Theory
characteristics of iconic brands
14. Breakdown based on demographics and psychographics
audience segmenting
Cultural Branding
activities in distribution
The propaganda model
15. Incorporating the branded product into the dialogue or plot of the production
The propaganda model
fragile child
activities in distribution
product integration
16. Presenting materials to the audience for viewing/buying
exhibition
Status conferral
brand elements
factors that create a need for myth
17. Discipline that studies the nature of a system of meaning
resilient child
tradition sources of identity
semiotics
individual-level effects of product placement
18. Paid - mediated form of communication from an identifiable source - designed to persuade the receiver to take some action
Cultural Model
product integration
advertising
evidence of a consumer culture among children
19. Activities - self-worth evaluation - problem-solving tactics
brand image
evidence of a consumer culture among children
signifie
audience segmenting
20. Buying a product to consume the myth - to form a relationship with the myth's creator
ritual action
activities in production
code
individual-level effects of product placement
21. Iconic brands - embedding into culture - how the brand contributes to society
ideology
factors that create a need for myth
Cultural Branding
audience segmenting
22. Of who you are - who we are - and who they are
audience as a market commodity
fragile child
tradition sources of identity
culture as communication
23. Directed by processed and stored information - active receiver - change with maturation
iconical relationship (resemblance)
distribution
Emotional Branding
resilient child
24. Interpersonal Communication - Intrapersonal Communication - Group Communication - Mass Communication
Levels of communication
dealing with risk
product integration
problems with product placement
25. Media are essential components of our lives - No mainstream media (MSM) - Everything from the margin moves to the center - Nothing's new; everything that happened in the past will happen again - New media are always scary - Activism and analysis are
resilient child
audience targeting
factors that create a need for myth
The truths of Media
26. Mass messages would overwhelm people in the absence of the influences of family - mass media messages are a stimulus that would lead to a predictable attitudinal or behavioral response with nothing intervening between sender & audience
audience targeting
myth
The propaganda model
children as vulnerable consumers
27. historically shared meanings (rituals) + individually created meanings (social construction of reality) = new shared meaning...qualitative - mass
Cultural Model
social construction of reality
major chains of exhibition
indexical relationship (casual connection)
28. Fulfilling needs - emotional benefits
problems with product placement
characteristics of iconic brands
Emotional Branding
Cultural Branding
29. Meaning evoked by the signifier
brand image
The truths of Media
signifie
Status conferral
30. Encapsulated myths that fulfill our needs
associations
Cultural Model
icons
characteristics of pop culture
31. Organization/structure of signs - inbuilt system of cultural meanings built into a sign
levels of culture (high vs. low)
code
Cultural Model
myth markets
32. Preexisting beliefs of individuals influence perception of messages
code
Indirect (Cognitive) Effects Theory
Message Effects
production
33. Cognitive: ability to intellectually process information - Emotional: feelings created by media - - Aesthetic: interpreting media in an artistic POV - Moral: examining the values of the medium
lifestyle effects
audience segmenting
myth
Media literacy dimensions
34. Messages have little direct effect on the audience
semiotics
Minimalist Effects Theory
Levels of communication
symbolic relationship (convention)
35. Innovation - research and development - and risk
Emotional Branding
components of the industrial process
indexical relationship (casual connection)
evidence of a consumer culture among children
36. Source - message - receiver - quantitative - individual
Emotional Branding
Transmission Model
myth
associations
37. Different parts of the brand (ex. name - logo - colors)
brand elements
myth
audience segmenting
characteristics of culture
38. Selecting a specific part to focus on within the demographic or psychographic
product placement
sign
characteristics of culture
audience targeting
39. Perceivable part of the sign
product integration
myth
signifier
exhibition
40. Messages have a long-term effect on the audience
Powerful Effects Theory
Levels of communication
new shared meanings
Cumulative Effects Theory
41. National ideology vs. personal experience = tension
factors that create a need for myth
components of the industrial process
problems with product placement
characteristics of culture
42. Media can give status to an individual - because media coverage exposes them to large audiences - they can seem important
myth
major chains of exhibition
associations
Status conferral
43. Wide release - platform release - exclusive release
characteristics of iconic brands
indexical relationship (casual connection)
activities in production
activities in exhibition
44. Owners - Advertisers - Government - Special Interest Groups - News Sources - Audiences - Newsroom culture - Technology
sign
Media literacy dimensions
Control the media
signifie
45. Sign and meaning linked by way of cause or association - ex. smoke means fire
activities in exhibition
resilient child
signifier
indexical relationship (casual connection)
46. 1. widely favored or well-liked by many 2. originates from the people 3. is mass produced 4. left-over from high culture
Definitions of Culture
Cumulative Effects Theory
signifie
problems with product placement
47. Creation of mass-media materials for distribution
dealing with risk
sign
evidence of a consumer culture among children
production
48. Avoid production - follow models/copy-cat - create sequels of hits - burden the indies
dealing with risk
characteristics of culture
Emotional Branding
Levels of communication
49. Choosing a release date - determining/adjusting the number of prints to make - developing/implementing a strategic communication campaign (advertising and public relations)
brand elements
evidence of a consumer culture among children
activities in distribution
Cognitive Branding
50. Images - thoughts - words - or emotions that come to mind with a brand
brand image
associations
audience segmenting
levels of culture (high vs. low)