Test your basic knowledge |

Mass Media And Pop Culture

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Screenplay/screenwriter - location/production costs - hiring movie stars - hiring movie crew - securing Completion Bond company






2. Socialization - inter-generational eavesdropping - role modeling - stereotyping






3. Directed by desires and emotions - passive receiver - early habits are difficult to change






4. National conversation = national identity - multiple brands in competition






5. Created by the consumers from: name - logo - tagline - colors - music - etc.






6. Historically shared meanings






7. Innovation - research and development - and risk






8. People will immediately respond to a message






9. Everything in your experience (object - action - event)






10. When the audience is an 'object produced to be sold for profit' ex. Gossip Girl (media co. - advertisers - females 18 - screenwriter)






11. Use of the branded product as a prop in a production for a fee






12. Mind-share - functional benefits - very basic






13. System of meanings generated by association of signifiers and signifieds






14. Of who you are - who we are - and who they are






15. Regal - AMC - Cinemark - Carmike - Cineplex Entertainment






16. Fulfilling needs - emotional benefits






17. Selecting a specific part to focus on within the demographic or psychographic






18. Media are essential components of our lives - No mainstream media (MSM) - Everything from the margin moves to the center - Nothing's new; everything that happened in the past will happen again - New media are always scary - Activism and analysis are






19. Delivery of the produced material - marketing






20. historically shared meanings (rituals) + individually created meanings (social construction of reality) = new shared meaning...qualitative - mass






21. Messages have little direct effect on the audience






22. Buying a product to consume the myth - to form a relationship with the myth's creator






23. Watching large amounts of tv cultivates a distinct view of the world that is sharply at odds with reality (Mean-World syndrome) - because of televised violence - heavy television viewers are more likely to fear violence






24. Mass messages would overwhelm people in the absence of the influences of family - mass media messages are a stimulus that would lead to a predictable attitudinal or behavioral response with nothing intervening between sender & audience






25. Paid - mediated form of communication from an identifiable source - designed to persuade the receiver to take some action






26. Perceivable part of the sign






27. Directed by processed and stored information - active receiver - change with maturation






28. The use of news to promote corporate holdings is wrong.






29. Organization/structure of signs - inbuilt system of cultural meanings built into a sign






30. The direct associations people make about a brand






31. Presenting materials to the audience for viewing/buying






32. Consumer deception via fewer defense mechanisms - mere exposure - and less processing






33. Rejection of high vs. low distinction - populist/popular/public - reaction to mainstream - short shelf life






34. Simple stories with compelling characters and resonant plots - provide ideals to live by






35. Complimentary - the 'what' and the 'why'






36. Meaning evoked by the signifier






37. Interpersonal Communication - Intrapersonal Communication - Group Communication - Mass Communication






38. Images - thoughts - words - or emotions that come to mind with a brand






39. Choosing a release date - determining/adjusting the number of prints to make - developing/implementing a strategic communication campaign (advertising and public relations)






40. Individually created meanings






41. Religion - family - work






42. Media can give status to an individual - because media coverage exposes them to large audiences - they can seem important






43. Breakdown based on demographics and psychographics






44. Separated based on bias of preference - preferences influenced by social class - education - etc.






45. Mass media - leisure activities - consumer lifestyle






46. Source - message - receiver - quantitative - individual






47. Discipline that studies the nature of a system of meaning






48. Sign and meaning linked by way of cause or association - ex. smoke means fire






49. Iconic brands - embedding into culture - how the brand contributes to society






50. Avoid production - follow models/copy-cat - create sequels of hits - burden the indies