Test your basic knowledge |

Mass Media And Pop Culture

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. System of meanings generated by association of signifiers and signifieds






2. Paid - mediated form of communication from an identifiable source - designed to persuade the receiver to take some action






3. Preexisting beliefs of individuals influence perception of messages






4. Selecting a specific part to focus on within the demographic or psychographic






5. Cognitive: ability to intellectually process information - Emotional: feelings created by media - - Aesthetic: interpreting media in an artistic POV - Moral: examining the values of the medium






6. People will immediately respond to a message






7. Avoid production - follow models/copy-cat - create sequels of hits - burden the indies






8. Historically shared meanings






9. Media can give status to an individual - because media coverage exposes them to large audiences - they can seem important






10. Breakdown based on demographics and psychographics






11. Media are essential components of our lives - No mainstream media (MSM) - Everything from the margin moves to the center - Nothing's new; everything that happened in the past will happen again - New media are always scary - Activism and analysis are






12. Different parts of the brand (ex. name - logo - colors)






13. Individually created meanings






14. Iconic brands - embedding into culture - how the brand contributes to society






15. Deep connection with culture - competition for share of culture - use of symbolism and what the brand 'stands' for






16. Fulfilling needs - emotional benefits






17. Presenting materials to the audience for viewing/buying






18. Innovation - research and development - and risk






19. Mind-share - functional benefits - very basic






20. Source - message - receiver - quantitative - individual






21. Resemblance between sign and something else - variance in shared meaning






22. The use of news to promote corporate holdings is wrong.






23. Messages have little direct effect on the audience






24. Delivery of the produced material - marketing






25. Rejection of high vs. low distinction - populist/popular/public - reaction to mainstream - short shelf life






26. Way of thinking that makes the existing organization of social relations appear natural and inevitable






27. Combination of rituals and social construction of reality (via the Cultural Model)






28. Consumer deception via fewer defense mechanisms - mere exposure - and less processing






29. Of who you are - who we are - and who they are






30. Directed by processed and stored information - active receiver - change with maturation






31. Use of the branded product as a prop in a production for a fee






32. Wide release - platform release - exclusive release






33. Mass messages would overwhelm people in the absence of the influences of family - mass media messages are a stimulus that would lead to a predictable attitudinal or behavioral response with nothing intervening between sender & audience






34. Cognitive Effects: people learn more from people they identify with - Attitudinal Effect: people develop feelings about a product - Behavioral Effect: actions such as clipping a coupon or voting for a candidate - Psychological Effect: Inspiring fear






35. Socialization - inter-generational eavesdropping - role modeling - stereotyping






36. Choosing a release date - determining/adjusting the number of prints to make - developing/implementing a strategic communication campaign (advertising and public relations)






37. Created by the consumers from: name - logo - tagline - colors - music - etc.






38. National ideology vs. personal experience = tension






39. Buying a product to consume the myth - to form a relationship with the myth's creator






40. Specific to a group of people - individuals are socialized into culture - individuals can belong to multiple subcultures - shared beliefs - behaviors - attitudes - etc.






41. Creation of mass-media materials for distribution






42. Sign and meaning linked by way of cause or association - ex. smoke means fire






43. Religion - family - work






44. Interpersonal Communication - Intrapersonal Communication - Group Communication - Mass Communication






45. Everything in your experience (object - action - event)






46. Simple stories with compelling characters and resonant plots - provide ideals to live by






47. Owners - Advertisers - Government - Special Interest Groups - News Sources - Audiences - Newsroom culture - Technology






48. Encapsulated myths that fulfill our needs






49. Separated based on bias of preference - preferences influenced by social class - education - etc.






50. historically shared meanings (rituals) + individually created meanings (social construction of reality) = new shared meaning...qualitative - mass