Test your basic knowledge |

Mass Media And Pop Culture

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Combination of rituals and social construction of reality (via the Cultural Model)






2. Way of thinking that makes the existing organization of social relations appear natural and inevitable






3. Cognitive: ability to intellectually process information - Emotional: feelings created by media - - Aesthetic: interpreting media in an artistic POV - Moral: examining the values of the medium






4. Specific to a group of people - individuals are socialized into culture - individuals can belong to multiple subcultures - shared beliefs - behaviors - attitudes - etc.






5. National conversation = national identity - multiple brands in competition






6. Perceivable part of the sign






7. Historically shared meanings






8. Organization/structure of signs - inbuilt system of cultural meanings built into a sign






9. Preexisting beliefs of individuals influence perception of messages






10. Messages have a long-term effect on the audience






11. Media are essential components of our lives - No mainstream media (MSM) - Everything from the margin moves to the center - Nothing's new; everything that happened in the past will happen again - New media are always scary - Activism and analysis are






12. Deep connection with culture - competition for share of culture - use of symbolism and what the brand 'stands' for






13. Messages have little direct effect on the audience






14. Fulfilling needs - emotional benefits






15. The use of news to promote corporate holdings is wrong.






16. Socialization - inter-generational eavesdropping - role modeling - stereotyping






17. The direct associations people make about a brand






18. People will immediately respond to a message






19. Paid - mediated form of communication from an identifiable source - designed to persuade the receiver to take some action






20. Religion - family - work






21. Directed by processed and stored information - active receiver - change with maturation






22. Media can give status to an individual - because media coverage exposes them to large audiences - they can seem important






23. Wide release - platform release - exclusive release






24. Avoid production - follow models/copy-cat - create sequels of hits - burden the indies






25. Delivery of the produced material - marketing






26. Of who you are - who we are - and who they are






27. Consumer deception via fewer defense mechanisms - mere exposure - and less processing






28. Complimentary - the 'what' and the 'why'






29. Presenting materials to the audience for viewing/buying






30. Iconic brands - embedding into culture - how the brand contributes to society






31. historically shared meanings (rituals) + individually created meanings (social construction of reality) = new shared meaning...qualitative - mass






32. Better brand recall - better creation of realism - lessens negative backlash due to overly-prominent placement






33. System of meanings generated by association of signifiers and signifieds






34. Everything in your experience (object - action - event)






35. Screenplay/screenwriter - location/production costs - hiring movie stars - hiring movie crew - securing Completion Bond company






36. Rejection of high vs. low distinction - populist/popular/public - reaction to mainstream - short shelf life






37. Source - message - receiver - quantitative - individual






38. Choosing a release date - determining/adjusting the number of prints to make - developing/implementing a strategic communication campaign (advertising and public relations)






39. Innovation - research and development - and risk






40. Meaning evoked by the signifier






41. Simple stories with compelling characters and resonant plots - provide ideals to live by






42. Activities - self-worth evaluation - problem-solving tactics






43. Owners - Advertisers - Government - Special Interest Groups - News Sources - Audiences - Newsroom culture - Technology






44. Use of the branded product as a prop in a production for a fee






45. Mass media - leisure activities - consumer lifestyle






46. Created by the consumers from: name - logo - tagline - colors - music - etc.






47. Incorporating the branded product into the dialogue or plot of the production






48. Mind-share - functional benefits - very basic






49. National ideology vs. personal experience = tension






50. Different parts of the brand (ex. name - logo - colors)