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Mass Media And Pop Culture

Instructions:
  • Answer 50 questions in 15 minutes.
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  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Deep connection with culture - competition for share of culture - use of symbolism and what the brand 'stands' for






2. Combination of rituals and social construction of reality (via the Cultural Model)






3. Watching large amounts of tv cultivates a distinct view of the world that is sharply at odds with reality (Mean-World syndrome) - because of televised violence - heavy television viewers are more likely to fear violence






4. Organization/structure of signs - inbuilt system of cultural meanings built into a sign






5. Meaning evoked by the signifier






6. Breakdown based on demographics and psychographics






7. Wide release - platform release - exclusive release






8. Messages have a long-term effect on the audience






9. Innovation - research and development - and risk






10. The use of news to promote corporate holdings is wrong.






11. Different parts of the brand (ex. name - logo - colors)






12. Mass messages would overwhelm people in the absence of the influences of family - mass media messages are a stimulus that would lead to a predictable attitudinal or behavioral response with nothing intervening between sender & audience






13. Messages have little direct effect on the audience






14. Preexisting beliefs of individuals influence perception of messages






15. Religion - family - work






16. National conversation = national identity - multiple brands in competition






17. Created by the consumers from: name - logo - tagline - colors - music - etc.






18. Avoid production - follow models/copy-cat - create sequels of hits - burden the indies






19. Consumer deception via fewer defense mechanisms - mere exposure - and less processing






20. Individually created meanings






21. Screenplay/screenwriter - location/production costs - hiring movie stars - hiring movie crew - securing Completion Bond company






22. historically shared meanings (rituals) + individually created meanings (social construction of reality) = new shared meaning...qualitative - mass






23. Presenting materials to the audience for viewing/buying






24. Way of thinking that makes the existing organization of social relations appear natural and inevitable






25. Socialization - inter-generational eavesdropping - role modeling - stereotyping






26. Incorporating the branded product into the dialogue or plot of the production






27. Use of the branded product as a prop in a production for a fee






28. Separated based on bias of preference - preferences influenced by social class - education - etc.






29. Buying a product to consume the myth - to form a relationship with the myth's creator






30. National ideology vs. personal experience = tension






31. Activities - self-worth evaluation - problem-solving tactics






32. Limited information sources - personal experience - and context for claims






33. Complimentary - the 'what' and the 'why'






34. Specific to a group of people - individuals are socialized into culture - individuals can belong to multiple subcultures - shared beliefs - behaviors - attitudes - etc.






35. Historically shared meanings






36. Delivery of the produced material - marketing






37. The direct associations people make about a brand






38. Source - message - receiver - quantitative - individual






39. Meaning derived from a social agreement






40. Media can give status to an individual - because media coverage exposes them to large audiences - they can seem important






41. Discipline that studies the nature of a system of meaning






42. Images - thoughts - words - or emotions that come to mind with a brand






43. People will immediately respond to a message






44. 1. widely favored or well-liked by many 2. originates from the people 3. is mass produced 4. left-over from high culture






45. Choosing a release date - determining/adjusting the number of prints to make - developing/implementing a strategic communication campaign (advertising and public relations)






46. Mind-share - functional benefits - very basic






47. System of meanings generated by association of signifiers and signifieds






48. Selecting a specific part to focus on within the demographic or psychographic






49. Cognitive: ability to intellectually process information - Emotional: feelings created by media - - Aesthetic: interpreting media in an artistic POV - Moral: examining the values of the medium






50. Iconic brands - embedding into culture - how the brand contributes to society







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