Test your basic knowledge |

Mass Media And Pop Culture

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Creation of mass-media materials for distribution






2. Media are essential components of our lives - No mainstream media (MSM) - Everything from the margin moves to the center - Nothing's new; everything that happened in the past will happen again - New media are always scary - Activism and analysis are






3. Watching large amounts of tv cultivates a distinct view of the world that is sharply at odds with reality (Mean-World syndrome) - because of televised violence - heavy television viewers are more likely to fear violence






4. Fulfilling needs - emotional benefits






5. Limited information sources - personal experience - and context for claims






6. Created by the consumers from: name - logo - tagline - colors - music - etc.






7. Interpersonal Communication - Intrapersonal Communication - Group Communication - Mass Communication






8. 1. widely favored or well-liked by many 2. originates from the people 3. is mass produced 4. left-over from high culture






9. Owners - Advertisers - Government - Special Interest Groups - News Sources - Audiences - Newsroom culture - Technology






10. Innovation - research and development - and risk






11. National conversation = national identity - multiple brands in competition






12. Specific to a group of people - individuals are socialized into culture - individuals can belong to multiple subcultures - shared beliefs - behaviors - attitudes - etc.






13. Organization/structure of signs - inbuilt system of cultural meanings built into a sign






14. Religion - family - work






15. Mass media - leisure activities - consumer lifestyle






16. Screenplay/screenwriter - location/production costs - hiring movie stars - hiring movie crew - securing Completion Bond company






17. Iconic brands - embedding into culture - how the brand contributes to society






18. Of who you are - who we are - and who they are






19. Presenting materials to the audience for viewing/buying






20. Cognitive: ability to intellectually process information - Emotional: feelings created by media - - Aesthetic: interpreting media in an artistic POV - Moral: examining the values of the medium






21. System of meanings generated by association of signifiers and signifieds






22. Simple stories with compelling characters and resonant plots - provide ideals to live by






23. Wide release - platform release - exclusive release






24. Encapsulated myths that fulfill our needs






25. When the audience is an 'object produced to be sold for profit' ex. Gossip Girl (media co. - advertisers - females 18 - screenwriter)






26. Directed by desires and emotions - passive receiver - early habits are difficult to change






27. Resemblance between sign and something else - variance in shared meaning






28. Use of the branded product as a prop in a production for a fee






29. Incorporating the branded product into the dialogue or plot of the production






30. Mind-share - functional benefits - very basic






31. Media can give status to an individual - because media coverage exposes them to large audiences - they can seem important






32. Directed by processed and stored information - active receiver - change with maturation






33. People will immediately respond to a message






34. Meaning evoked by the signifier






35. Breakdown based on demographics and psychographics






36. Way of thinking that makes the existing organization of social relations appear natural and inevitable






37. Perceivable part of the sign






38. Historically shared meanings






39. Source - message - receiver - quantitative - individual






40. historically shared meanings (rituals) + individually created meanings (social construction of reality) = new shared meaning...qualitative - mass






41. Cognitive Effects: people learn more from people they identify with - Attitudinal Effect: people develop feelings about a product - Behavioral Effect: actions such as clipping a coupon or voting for a candidate - Psychological Effect: Inspiring fear






42. Meaning derived from a social agreement






43. Consumer deception via fewer defense mechanisms - mere exposure - and less processing






44. Separated based on bias of preference - preferences influenced by social class - education - etc.






45. Selecting a specific part to focus on within the demographic or psychographic






46. Choosing a release date - determining/adjusting the number of prints to make - developing/implementing a strategic communication campaign (advertising and public relations)






47. Buying a product to consume the myth - to form a relationship with the myth's creator






48. Messages have little direct effect on the audience






49. Delivery of the produced material - marketing






50. The use of news to promote corporate holdings is wrong.