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Test your basic knowledge |
Mass Media And Pop Culture
Start Test
Study First
Subjects
:
journalism-and-media
,
bvat
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Incorporating the branded product into the dialogue or plot of the production
product integration
Powerful Effects Theory
characteristics of culture
symbolic relationship (convention)
2. Wide release - platform release - exclusive release
activities in exhibition
production
fragile child
characteristics of iconic brands
3. Images - thoughts - words - or emotions that come to mind with a brand
factors that create a need for myth
Indirect (Cognitive) Effects Theory
associations
new sources of identity
4. Media can give status to an individual - because media coverage exposes them to large audiences - they can seem important
characteristics of pop culture
Status conferral
associations
Transmission vs. Cultural Model
5. National conversation = national identity - multiple brands in competition
myth markets
components of the industrial process
characteristics of iconic brands
evidence of a consumer culture among children
6. Owners - Advertisers - Government - Special Interest Groups - News Sources - Audiences - Newsroom culture - Technology
signifier
signification system
Control the media
ideology
7. Combination of rituals and social construction of reality (via the Cultural Model)
symbolic relationship (convention)
new shared meanings
resilient child
Cultural Branding
8. Perceivable part of the sign
ritual action
signifier
distribution
evidence of a consumer culture among children
9. Rejection of high vs. low distinction - populist/popular/public - reaction to mainstream - short shelf life
activities in exhibition
The truths of Media
levels of culture (high vs. low)
characteristics of pop culture
10. Everything in your experience (object - action - event)
audience as a market commodity
code
sign
Levels of communication
11. Interpersonal Communication - Intrapersonal Communication - Group Communication - Mass Communication
activities in exhibition
product placement
exhibition
Levels of communication
12. Source - message - receiver - quantitative - individual
distribution
Transmission Model
Cultural Model
indexical relationship (casual connection)
13. Creation of mass-media materials for distribution
product placement
signification system
production
major chains of exhibition
14. Socialization - inter-generational eavesdropping - role modeling - stereotyping
lifestyle effects
Transmission vs. Cultural Model
indexical relationship (casual connection)
characteristics of pop culture
15. Resemblance between sign and something else - variance in shared meaning
distribution
iconical relationship (resemblance)
rituals
activities in production
16. Directed by desires and emotions - passive receiver - early habits are difficult to change
fragile child
resilient child
characteristics of iconic brands
major chains of exhibition
17. Religion - family - work
tradition sources of identity
semiotics
activities in distribution
Cumulative Effects Theory
18. Sign and meaning linked by way of cause or association - ex. smoke means fire
indexical relationship (casual connection)
characteristics of iconic brands
tradition sources of identity
Cultural Branding
19. Meaning derived from a social agreement
evidence of a consumer culture among children
symbolic relationship (convention)
indexical relationship (casual connection)
distribution
20. System of meanings generated by association of signifiers and signifieds
signification system
fragile child
new shared meanings
distribution
21. Mass messages would overwhelm people in the absence of the influences of family - mass media messages are a stimulus that would lead to a predictable attitudinal or behavioral response with nothing intervening between sender & audience
new shared meanings
The propaganda model
semiotics
audience segmenting
22. Messages have little direct effect on the audience
Minimalist Effects Theory
Definitions of Culture
children as vulnerable consumers
brand image
23. The direct associations people make about a brand
brand image
Message Effects
Cultivation analysis
production
24. Simple stories with compelling characters and resonant plots - provide ideals to live by
myth
children as vulnerable consumers
individual-level effects of product placement
new sources of identity
25. Fulfilling needs - emotional benefits
Emotional Branding
The propaganda model
Cognitive Branding
Media literacy dimensions
26. Complimentary - the 'what' and the 'why'
resilient child
activities in exhibition
Transmission vs. Cultural Model
problems with product placement
27. Cognitive: ability to intellectually process information - Emotional: feelings created by media - - Aesthetic: interpreting media in an artistic POV - Moral: examining the values of the medium
Minimalist Effects Theory
Powerful Effects Theory
Media literacy dimensions
Cumulative Effects Theory
28. Avoid production - follow models/copy-cat - create sequels of hits - burden the indies
audience as a market commodity
dealing with risk
product integration
Definitions of Culture
29. Media are essential components of our lives - No mainstream media (MSM) - Everything from the margin moves to the center - Nothing's new; everything that happened in the past will happen again - New media are always scary - Activism and analysis are
The truths of Media
rituals
characteristics of culture
Cognitive Branding
30. Regal - AMC - Cinemark - Carmike - Cineplex Entertainment
major chains of exhibition
characteristics of iconic brands
brand image
Control the media
31. Watching large amounts of tv cultivates a distinct view of the world that is sharply at odds with reality (Mean-World syndrome) - because of televised violence - heavy television viewers are more likely to fear violence
characteristics of iconic brands
exhibition
Cultivation analysis
social construction of reality
32. Different parts of the brand (ex. name - logo - colors)
product integration
Transmission Model
social construction of reality
brand elements
33. Choosing a release date - determining/adjusting the number of prints to make - developing/implementing a strategic communication campaign (advertising and public relations)
signifie
exhibition
tradition sources of identity
activities in distribution
34. Historically shared meanings
rituals
icons
signification system
characteristics of pop culture
35. Cognitive Effects: people learn more from people they identify with - Attitudinal Effect: people develop feelings about a product - Behavioral Effect: actions such as clipping a coupon or voting for a candidate - Psychological Effect: Inspiring fear
Message Effects
sign
levels of culture (high vs. low)
Minimalist Effects Theory
36. Buying a product to consume the myth - to form a relationship with the myth's creator
new shared meanings
audience as a market commodity
activities in distribution
ritual action
37. People will immediately respond to a message
Indirect (Cognitive) Effects Theory
Powerful Effects Theory
children as vulnerable consumers
exhibition
38. Of who you are - who we are - and who they are
activities in exhibition
Minimalist Effects Theory
Emotional Branding
culture as communication
39. Way of thinking that makes the existing organization of social relations appear natural and inevitable
resilient child
ideology
dealing with risk
Message Effects
40. Consumer deception via fewer defense mechanisms - mere exposure - and less processing
tradition sources of identity
problems with product placement
The propaganda model
sign
41. National ideology vs. personal experience = tension
audience targeting
factors that create a need for myth
associations
lifestyle effects
42. Discipline that studies the nature of a system of meaning
semiotics
production
components of the industrial process
social construction of reality
43. historically shared meanings (rituals) + individually created meanings (social construction of reality) = new shared meaning...qualitative - mass
distribution
Powerful Effects Theory
Cultural Model
major chains of exhibition
44. The use of news to promote corporate holdings is wrong.
The truths of Media
audience targeting
associations
media-industrial complex
45. Mind-share - functional benefits - very basic
Cognitive Branding
individual-level effects of product placement
new sources of identity
activities in production
46. Separated based on bias of preference - preferences influenced by social class - education - etc.
production
audience targeting
Transmission Model
levels of culture (high vs. low)
47. Created by the consumers from: name - logo - tagline - colors - music - etc.
product placement
Cultivation analysis
brand identity
rituals
48. Delivery of the produced material - marketing
characteristics of pop culture
distribution
The propaganda model
associations
49. Mass media - leisure activities - consumer lifestyle
Cognitive Branding
new shared meanings
new sources of identity
advertising
50. Better brand recall - better creation of realism - lessens negative backlash due to overly-prominent placement
signifier
Transmission Model
individual-level effects of product placement
Cultural Model