Test your basic knowledge |

Mass Media And Pop Culture

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Directed by processed and stored information - active receiver - change with maturation






2. System of meanings generated by association of signifiers and signifieds






3. Selecting a specific part to focus on within the demographic or psychographic






4. Complimentary - the 'what' and the 'why'






5. Use of the branded product as a prop in a production for a fee






6. Iconic brands - embedding into culture - how the brand contributes to society






7. Wide release - platform release - exclusive release






8. Preexisting beliefs of individuals influence perception of messages






9. Breakdown based on demographics and psychographics






10. Discipline that studies the nature of a system of meaning






11. Cognitive Effects: people learn more from people they identify with - Attitudinal Effect: people develop feelings about a product - Behavioral Effect: actions such as clipping a coupon or voting for a candidate - Psychological Effect: Inspiring fear






12. Mind-share - functional benefits - very basic






13. Images - thoughts - words - or emotions that come to mind with a brand






14. Meaning derived from a social agreement






15. Choosing a release date - determining/adjusting the number of prints to make - developing/implementing a strategic communication campaign (advertising and public relations)






16. Watching large amounts of tv cultivates a distinct view of the world that is sharply at odds with reality (Mean-World syndrome) - because of televised violence - heavy television viewers are more likely to fear violence






17. Paid - mediated form of communication from an identifiable source - designed to persuade the receiver to take some action






18. Media can give status to an individual - because media coverage exposes them to large audiences - they can seem important






19. Activities - self-worth evaluation - problem-solving tactics






20. Fulfilling needs - emotional benefits






21. Owners - Advertisers - Government - Special Interest Groups - News Sources - Audiences - Newsroom culture - Technology






22. Historically shared meanings






23. National ideology vs. personal experience = tension






24. Source - message - receiver - quantitative - individual






25. 1. widely favored or well-liked by many 2. originates from the people 3. is mass produced 4. left-over from high culture






26. Of who you are - who we are - and who they are






27. Separated based on bias of preference - preferences influenced by social class - education - etc.






28. Deep connection with culture - competition for share of culture - use of symbolism and what the brand 'stands' for






29. Different parts of the brand (ex. name - logo - colors)






30. Consumer deception via fewer defense mechanisms - mere exposure - and less processing






31. Interpersonal Communication - Intrapersonal Communication - Group Communication - Mass Communication






32. Encapsulated myths that fulfill our needs






33. Mass media - leisure activities - consumer lifestyle






34. Directed by desires and emotions - passive receiver - early habits are difficult to change






35. Messages have little direct effect on the audience






36. Better brand recall - better creation of realism - lessens negative backlash due to overly-prominent placement






37. Messages have a long-term effect on the audience






38. Media are essential components of our lives - No mainstream media (MSM) - Everything from the margin moves to the center - Nothing's new; everything that happened in the past will happen again - New media are always scary - Activism and analysis are






39. Cognitive: ability to intellectually process information - Emotional: feelings created by media - - Aesthetic: interpreting media in an artistic POV - Moral: examining the values of the medium






40. Regal - AMC - Cinemark - Carmike - Cineplex Entertainment






41. Combination of rituals and social construction of reality (via the Cultural Model)






42. Resemblance between sign and something else - variance in shared meaning






43. Sign and meaning linked by way of cause or association - ex. smoke means fire






44. Created by the consumers from: name - logo - tagline - colors - music - etc.






45. Everything in your experience (object - action - event)






46. Rejection of high vs. low distinction - populist/popular/public - reaction to mainstream - short shelf life






47. Individually created meanings






48. People will immediately respond to a message






49. Screenplay/screenwriter - location/production costs - hiring movie stars - hiring movie crew - securing Completion Bond company






50. Mass messages would overwhelm people in the absence of the influences of family - mass media messages are a stimulus that would lead to a predictable attitudinal or behavioral response with nothing intervening between sender & audience