Test your basic knowledge |

Mass Media And Pop Culture

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Separated based on bias of preference - preferences influenced by social class - education - etc.






2. Meaning derived from a social agreement






3. Discipline that studies the nature of a system of meaning






4. Wide release - platform release - exclusive release






5. Religion - family - work






6. Specific to a group of people - individuals are socialized into culture - individuals can belong to multiple subcultures - shared beliefs - behaviors - attitudes - etc.






7. Watching large amounts of tv cultivates a distinct view of the world that is sharply at odds with reality (Mean-World syndrome) - because of televised violence - heavy television viewers are more likely to fear violence






8. Media are essential components of our lives - No mainstream media (MSM) - Everything from the margin moves to the center - Nothing's new; everything that happened in the past will happen again - New media are always scary - Activism and analysis are






9. Cognitive Effects: people learn more from people they identify with - Attitudinal Effect: people develop feelings about a product - Behavioral Effect: actions such as clipping a coupon or voting for a candidate - Psychological Effect: Inspiring fear






10. Preexisting beliefs of individuals influence perception of messages






11. Limited information sources - personal experience - and context for claims






12. Regal - AMC - Cinemark - Carmike - Cineplex Entertainment






13. Buying a product to consume the myth - to form a relationship with the myth's creator






14. Cognitive: ability to intellectually process information - Emotional: feelings created by media - - Aesthetic: interpreting media in an artistic POV - Moral: examining the values of the medium






15. National ideology vs. personal experience = tension






16. historically shared meanings (rituals) + individually created meanings (social construction of reality) = new shared meaning...qualitative - mass






17. Historically shared meanings






18. Creation of mass-media materials for distribution






19. Screenplay/screenwriter - location/production costs - hiring movie stars - hiring movie crew - securing Completion Bond company






20. Paid - mediated form of communication from an identifiable source - designed to persuade the receiver to take some action






21. Consumer deception via fewer defense mechanisms - mere exposure - and less processing






22. Directed by desires and emotions - passive receiver - early habits are difficult to change






23. Interpersonal Communication - Intrapersonal Communication - Group Communication - Mass Communication






24. Messages have a long-term effect on the audience






25. System of meanings generated by association of signifiers and signifieds






26. Choosing a release date - determining/adjusting the number of prints to make - developing/implementing a strategic communication campaign (advertising and public relations)






27. Organization/structure of signs - inbuilt system of cultural meanings built into a sign






28. Fulfilling needs - emotional benefits






29. Better brand recall - better creation of realism - lessens negative backlash due to overly-prominent placement






30. Mass media - leisure activities - consumer lifestyle






31. Deep connection with culture - competition for share of culture - use of symbolism and what the brand 'stands' for






32. Media can give status to an individual - because media coverage exposes them to large audiences - they can seem important






33. Encapsulated myths that fulfill our needs






34. Messages have little direct effect on the audience






35. Individually created meanings






36. The use of news to promote corporate holdings is wrong.






37. Way of thinking that makes the existing organization of social relations appear natural and inevitable






38. Of who you are - who we are - and who they are






39. Different parts of the brand (ex. name - logo - colors)






40. Iconic brands - embedding into culture - how the brand contributes to society






41. Sign and meaning linked by way of cause or association - ex. smoke means fire






42. Perceivable part of the sign






43. The direct associations people make about a brand






44. Created by the consumers from: name - logo - tagline - colors - music - etc.






45. Source - message - receiver - quantitative - individual






46. Selecting a specific part to focus on within the demographic or psychographic






47. Meaning evoked by the signifier






48. Simple stories with compelling characters and resonant plots - provide ideals to live by






49. People will immediately respond to a message






50. Combination of rituals and social construction of reality (via the Cultural Model)