Test your basic knowledge |

Mass Media And Pop Culture

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. National conversation = national identity - multiple brands in competition






2. Better brand recall - better creation of realism - lessens negative backlash due to overly-prominent placement






3. Cognitive: ability to intellectually process information - Emotional: feelings created by media - - Aesthetic: interpreting media in an artistic POV - Moral: examining the values of the medium






4. Media are essential components of our lives - No mainstream media (MSM) - Everything from the margin moves to the center - Nothing's new; everything that happened in the past will happen again - New media are always scary - Activism and analysis are






5. When the audience is an 'object produced to be sold for profit' ex. Gossip Girl (media co. - advertisers - females 18 - screenwriter)






6. Screenplay/screenwriter - location/production costs - hiring movie stars - hiring movie crew - securing Completion Bond company






7. Wide release - platform release - exclusive release






8. Watching large amounts of tv cultivates a distinct view of the world that is sharply at odds with reality (Mean-World syndrome) - because of televised violence - heavy television viewers are more likely to fear violence






9. Directed by processed and stored information - active receiver - change with maturation






10. Selecting a specific part to focus on within the demographic or psychographic






11. Meaning derived from a social agreement






12. Different parts of the brand (ex. name - logo - colors)






13. Source - message - receiver - quantitative - individual






14. Consumer deception via fewer defense mechanisms - mere exposure - and less processing






15. Deep connection with culture - competition for share of culture - use of symbolism and what the brand 'stands' for






16. The use of news to promote corporate holdings is wrong.






17. Mind-share - functional benefits - very basic






18. Meaning evoked by the signifier






19. Innovation - research and development - and risk






20. Resemblance between sign and something else - variance in shared meaning






21. Religion - family - work






22. System of meanings generated by association of signifiers and signifieds






23. Historically shared meanings






24. Presenting materials to the audience for viewing/buying






25. Separated based on bias of preference - preferences influenced by social class - education - etc.






26. Way of thinking that makes the existing organization of social relations appear natural and inevitable






27. Buying a product to consume the myth - to form a relationship with the myth's creator






28. Created by the consumers from: name - logo - tagline - colors - music - etc.






29. Directed by desires and emotions - passive receiver - early habits are difficult to change






30. Owners - Advertisers - Government - Special Interest Groups - News Sources - Audiences - Newsroom culture - Technology






31. Combination of rituals and social construction of reality (via the Cultural Model)






32. Creation of mass-media materials for distribution






33. Organization/structure of signs - inbuilt system of cultural meanings built into a sign






34. Simple stories with compelling characters and resonant plots - provide ideals to live by






35. Socialization - inter-generational eavesdropping - role modeling - stereotyping






36. Messages have little direct effect on the audience






37. Individually created meanings






38. Mass media - leisure activities - consumer lifestyle






39. Breakdown based on demographics and psychographics






40. The direct associations people make about a brand






41. Paid - mediated form of communication from an identifiable source - designed to persuade the receiver to take some action






42. National ideology vs. personal experience = tension






43. Delivery of the produced material - marketing






44. Regal - AMC - Cinemark - Carmike - Cineplex Entertainment






45. Avoid production - follow models/copy-cat - create sequels of hits - burden the indies






46. Images - thoughts - words - or emotions that come to mind with a brand






47. 1. widely favored or well-liked by many 2. originates from the people 3. is mass produced 4. left-over from high culture






48. Cognitive Effects: people learn more from people they identify with - Attitudinal Effect: people develop feelings about a product - Behavioral Effect: actions such as clipping a coupon or voting for a candidate - Psychological Effect: Inspiring fear






49. People will immediately respond to a message






50. Media can give status to an individual - because media coverage exposes them to large audiences - they can seem important