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Mass Media And Pop Culture

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Incorporating the branded product into the dialogue or plot of the production






2. Way of thinking that makes the existing organization of social relations appear natural and inevitable






3. Cognitive: ability to intellectually process information - Emotional: feelings created by media - - Aesthetic: interpreting media in an artistic POV - Moral: examining the values of the medium






4. System of meanings generated by association of signifiers and signifieds






5. Mass media - leisure activities - consumer lifestyle






6. Historically shared meanings






7. Messages have a long-term effect on the audience






8. Source - message - receiver - quantitative - individual






9. Wide release - platform release - exclusive release






10. 1. widely favored or well-liked by many 2. originates from the people 3. is mass produced 4. left-over from high culture






11. Separated based on bias of preference - preferences influenced by social class - education - etc.






12. Screenplay/screenwriter - location/production costs - hiring movie stars - hiring movie crew - securing Completion Bond company






13. Combination of rituals and social construction of reality (via the Cultural Model)






14. Specific to a group of people - individuals are socialized into culture - individuals can belong to multiple subcultures - shared beliefs - behaviors - attitudes - etc.






15. Selecting a specific part to focus on within the demographic or psychographic






16. historically shared meanings (rituals) + individually created meanings (social construction of reality) = new shared meaning...qualitative - mass






17. Breakdown based on demographics and psychographics






18. Created by the consumers from: name - logo - tagline - colors - music - etc.






19. Rejection of high vs. low distinction - populist/popular/public - reaction to mainstream - short shelf life






20. When the audience is an 'object produced to be sold for profit' ex. Gossip Girl (media co. - advertisers - females 18 - screenwriter)






21. Choosing a release date - determining/adjusting the number of prints to make - developing/implementing a strategic communication campaign (advertising and public relations)






22. Cognitive Effects: people learn more from people they identify with - Attitudinal Effect: people develop feelings about a product - Behavioral Effect: actions such as clipping a coupon or voting for a candidate - Psychological Effect: Inspiring fear






23. Directed by desires and emotions - passive receiver - early habits are difficult to change






24. Paid - mediated form of communication from an identifiable source - designed to persuade the receiver to take some action






25. Avoid production - follow models/copy-cat - create sequels of hits - burden the indies






26. Media are essential components of our lives - No mainstream media (MSM) - Everything from the margin moves to the center - Nothing's new; everything that happened in the past will happen again - New media are always scary - Activism and analysis are






27. The use of news to promote corporate holdings is wrong.






28. Fulfilling needs - emotional benefits






29. Different parts of the brand (ex. name - logo - colors)






30. Buying a product to consume the myth - to form a relationship with the myth's creator






31. Use of the branded product as a prop in a production for a fee






32. Presenting materials to the audience for viewing/buying






33. Better brand recall - better creation of realism - lessens negative backlash due to overly-prominent placement






34. Images - thoughts - words - or emotions that come to mind with a brand






35. Discipline that studies the nature of a system of meaning






36. Consumer deception via fewer defense mechanisms - mere exposure - and less processing






37. Regal - AMC - Cinemark - Carmike - Cineplex Entertainment






38. Resemblance between sign and something else - variance in shared meaning






39. Messages have little direct effect on the audience






40. People will immediately respond to a message






41. Everything in your experience (object - action - event)






42. Simple stories with compelling characters and resonant plots - provide ideals to live by






43. Watching large amounts of tv cultivates a distinct view of the world that is sharply at odds with reality (Mean-World syndrome) - because of televised violence - heavy television viewers are more likely to fear violence






44. Iconic brands - embedding into culture - how the brand contributes to society






45. Limited information sources - personal experience - and context for claims






46. Perceivable part of the sign






47. Organization/structure of signs - inbuilt system of cultural meanings built into a sign






48. Sign and meaning linked by way of cause or association - ex. smoke means fire






49. Media can give status to an individual - because media coverage exposes them to large audiences - they can seem important






50. Individually created meanings







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