Test your basic knowledge |

Mass Media And Pop Culture

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. historically shared meanings (rituals) + individually created meanings (social construction of reality) = new shared meaning...qualitative - mass






2. Screenplay/screenwriter - location/production costs - hiring movie stars - hiring movie crew - securing Completion Bond company






3. Source - message - receiver - quantitative - individual






4. Images - thoughts - words - or emotions that come to mind with a brand






5. Way of thinking that makes the existing organization of social relations appear natural and inevitable






6. Directed by desires and emotions - passive receiver - early habits are difficult to change






7. The use of news to promote corporate holdings is wrong.






8. Complimentary - the 'what' and the 'why'






9. Messages have a long-term effect on the audience






10. Created by the consumers from: name - logo - tagline - colors - music - etc.






11. Mind-share - functional benefits - very basic






12. Combination of rituals and social construction of reality (via the Cultural Model)






13. Fulfilling needs - emotional benefits






14. Rejection of high vs. low distinction - populist/popular/public - reaction to mainstream - short shelf life






15. Encapsulated myths that fulfill our needs






16. Specific to a group of people - individuals are socialized into culture - individuals can belong to multiple subcultures - shared beliefs - behaviors - attitudes - etc.






17. Wide release - platform release - exclusive release






18. Creation of mass-media materials for distribution






19. Buying a product to consume the myth - to form a relationship with the myth's creator






20. 1. widely favored or well-liked by many 2. originates from the people 3. is mass produced 4. left-over from high culture






21. System of meanings generated by association of signifiers and signifieds






22. Cognitive Effects: people learn more from people they identify with - Attitudinal Effect: people develop feelings about a product - Behavioral Effect: actions such as clipping a coupon or voting for a candidate - Psychological Effect: Inspiring fear






23. Watching large amounts of tv cultivates a distinct view of the world that is sharply at odds with reality (Mean-World syndrome) - because of televised violence - heavy television viewers are more likely to fear violence






24. Socialization - inter-generational eavesdropping - role modeling - stereotyping






25. Media can give status to an individual - because media coverage exposes them to large audiences - they can seem important






26. Paid - mediated form of communication from an identifiable source - designed to persuade the receiver to take some action






27. Consumer deception via fewer defense mechanisms - mere exposure - and less processing






28. Mass media - leisure activities - consumer lifestyle






29. Presenting materials to the audience for viewing/buying






30. Discipline that studies the nature of a system of meaning






31. Delivery of the produced material - marketing






32. Iconic brands - embedding into culture - how the brand contributes to society






33. The direct associations people make about a brand






34. Use of the branded product as a prop in a production for a fee






35. People will immediately respond to a message






36. Messages have little direct effect on the audience






37. National ideology vs. personal experience = tension






38. Interpersonal Communication - Intrapersonal Communication - Group Communication - Mass Communication






39. Simple stories with compelling characters and resonant plots - provide ideals to live by






40. Perceivable part of the sign






41. Individually created meanings






42. Limited information sources - personal experience - and context for claims






43. Activities - self-worth evaluation - problem-solving tactics






44. Meaning derived from a social agreement






45. Incorporating the branded product into the dialogue or plot of the production






46. Directed by processed and stored information - active receiver - change with maturation






47. Innovation - research and development - and risk






48. Everything in your experience (object - action - event)






49. Better brand recall - better creation of realism - lessens negative backlash due to overly-prominent placement






50. Cognitive: ability to intellectually process information - Emotional: feelings created by media - - Aesthetic: interpreting media in an artistic POV - Moral: examining the values of the medium