Test your basic knowledge |

Mass Media And Pop Culture

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Buying a product to consume the myth - to form a relationship with the myth's creator






2. Of who you are - who we are - and who they are






3. Mass media - leisure activities - consumer lifestyle






4. National ideology vs. personal experience = tension






5. Complimentary - the 'what' and the 'why'






6. Directed by desires and emotions - passive receiver - early habits are difficult to change






7. 1. widely favored or well-liked by many 2. originates from the people 3. is mass produced 4. left-over from high culture






8. People will immediately respond to a message






9. Messages have a long-term effect on the audience






10. Screenplay/screenwriter - location/production costs - hiring movie stars - hiring movie crew - securing Completion Bond company






11. Regal - AMC - Cinemark - Carmike - Cineplex Entertainment






12. Cognitive Effects: people learn more from people they identify with - Attitudinal Effect: people develop feelings about a product - Behavioral Effect: actions such as clipping a coupon or voting for a candidate - Psychological Effect: Inspiring fear






13. Organization/structure of signs - inbuilt system of cultural meanings built into a sign






14. Limited information sources - personal experience - and context for claims






15. Avoid production - follow models/copy-cat - create sequels of hits - burden the indies






16. Wide release - platform release - exclusive release






17. National conversation = national identity - multiple brands in competition






18. Source - message - receiver - quantitative - individual






19. Interpersonal Communication - Intrapersonal Communication - Group Communication - Mass Communication






20. When the audience is an 'object produced to be sold for profit' ex. Gossip Girl (media co. - advertisers - females 18 - screenwriter)






21. Rejection of high vs. low distinction - populist/popular/public - reaction to mainstream - short shelf life






22. Encapsulated myths that fulfill our needs






23. System of meanings generated by association of signifiers and signifieds






24. historically shared meanings (rituals) + individually created meanings (social construction of reality) = new shared meaning...qualitative - mass






25. Historically shared meanings






26. Media are essential components of our lives - No mainstream media (MSM) - Everything from the margin moves to the center - Nothing's new; everything that happened in the past will happen again - New media are always scary - Activism and analysis are






27. Combination of rituals and social construction of reality (via the Cultural Model)






28. The use of news to promote corporate holdings is wrong.






29. Socialization - inter-generational eavesdropping - role modeling - stereotyping






30. Resemblance between sign and something else - variance in shared meaning






31. The direct associations people make about a brand






32. Presenting materials to the audience for viewing/buying






33. Sign and meaning linked by way of cause or association - ex. smoke means fire






34. Specific to a group of people - individuals are socialized into culture - individuals can belong to multiple subcultures - shared beliefs - behaviors - attitudes - etc.






35. Simple stories with compelling characters and resonant plots - provide ideals to live by






36. Delivery of the produced material - marketing






37. Iconic brands - embedding into culture - how the brand contributes to society






38. Breakdown based on demographics and psychographics






39. Everything in your experience (object - action - event)






40. Consumer deception via fewer defense mechanisms - mere exposure - and less processing






41. Selecting a specific part to focus on within the demographic or psychographic






42. Way of thinking that makes the existing organization of social relations appear natural and inevitable






43. Activities - self-worth evaluation - problem-solving tactics






44. Mind-share - functional benefits - very basic






45. Mass messages would overwhelm people in the absence of the influences of family - mass media messages are a stimulus that would lead to a predictable attitudinal or behavioral response with nothing intervening between sender & audience






46. Deep connection with culture - competition for share of culture - use of symbolism and what the brand 'stands' for






47. Meaning evoked by the signifier






48. Watching large amounts of tv cultivates a distinct view of the world that is sharply at odds with reality (Mean-World syndrome) - because of televised violence - heavy television viewers are more likely to fear violence






49. Images - thoughts - words - or emotions that come to mind with a brand






50. Creation of mass-media materials for distribution