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Mass Media And Pop Culture

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Resemblance between sign and something else - variance in shared meaning






2. Choosing a release date - determining/adjusting the number of prints to make - developing/implementing a strategic communication campaign (advertising and public relations)






3. Iconic brands - embedding into culture - how the brand contributes to society






4. Created by the consumers from: name - logo - tagline - colors - music - etc.






5. Combination of rituals and social construction of reality (via the Cultural Model)






6. Watching large amounts of tv cultivates a distinct view of the world that is sharply at odds with reality (Mean-World syndrome) - because of televised violence - heavy television viewers are more likely to fear violence






7. When the audience is an 'object produced to be sold for profit' ex. Gossip Girl (media co. - advertisers - females 18 - screenwriter)






8. Different parts of the brand (ex. name - logo - colors)






9. Wide release - platform release - exclusive release






10. Interpersonal Communication - Intrapersonal Communication - Group Communication - Mass Communication






11. 1. widely favored or well-liked by many 2. originates from the people 3. is mass produced 4. left-over from high culture






12. Sign and meaning linked by way of cause or association - ex. smoke means fire






13. Historically shared meanings






14. Directed by processed and stored information - active receiver - change with maturation






15. Perceivable part of the sign






16. Organization/structure of signs - inbuilt system of cultural meanings built into a sign






17. Innovation - research and development - and risk






18. Incorporating the branded product into the dialogue or plot of the production






19. Buying a product to consume the myth - to form a relationship with the myth's creator






20. Directed by desires and emotions - passive receiver - early habits are difficult to change






21. National conversation = national identity - multiple brands in competition






22. Presenting materials to the audience for viewing/buying






23. Media can give status to an individual - because media coverage exposes them to large audiences - they can seem important






24. Complimentary - the 'what' and the 'why'






25. Encapsulated myths that fulfill our needs






26. Avoid production - follow models/copy-cat - create sequels of hits - burden the indies






27. Owners - Advertisers - Government - Special Interest Groups - News Sources - Audiences - Newsroom culture - Technology






28. Preexisting beliefs of individuals influence perception of messages






29. Delivery of the produced material - marketing






30. Source - message - receiver - quantitative - individual






31. Cognitive: ability to intellectually process information - Emotional: feelings created by media - - Aesthetic: interpreting media in an artistic POV - Moral: examining the values of the medium






32. Messages have a long-term effect on the audience






33. Mass media - leisure activities - consumer lifestyle






34. Everything in your experience (object - action - event)






35. Meaning derived from a social agreement






36. Religion - family - work






37. National ideology vs. personal experience = tension






38. The use of news to promote corporate holdings is wrong.






39. Regal - AMC - Cinemark - Carmike - Cineplex Entertainment






40. Use of the branded product as a prop in a production for a fee






41. Rejection of high vs. low distinction - populist/popular/public - reaction to mainstream - short shelf life






42. Cognitive Effects: people learn more from people they identify with - Attitudinal Effect: people develop feelings about a product - Behavioral Effect: actions such as clipping a coupon or voting for a candidate - Psychological Effect: Inspiring fear






43. Simple stories with compelling characters and resonant plots - provide ideals to live by






44. The direct associations people make about a brand






45. People will immediately respond to a message






46. Activities - self-worth evaluation - problem-solving tactics






47. Mass messages would overwhelm people in the absence of the influences of family - mass media messages are a stimulus that would lead to a predictable attitudinal or behavioral response with nothing intervening between sender & audience






48. Creation of mass-media materials for distribution






49. Screenplay/screenwriter - location/production costs - hiring movie stars - hiring movie crew - securing Completion Bond company






50. Messages have little direct effect on the audience







Sorry!:) No result found.

Can you answer 50 questions in 15 minutes?


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