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Mass Media And Pop Culture

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Media can give status to an individual - because media coverage exposes them to large audiences - they can seem important






2. Separated based on bias of preference - preferences influenced by social class - education - etc.






3. Screenplay/screenwriter - location/production costs - hiring movie stars - hiring movie crew - securing Completion Bond company






4. Limited information sources - personal experience - and context for claims






5. Mass messages would overwhelm people in the absence of the influences of family - mass media messages are a stimulus that would lead to a predictable attitudinal or behavioral response with nothing intervening between sender & audience






6. The use of news to promote corporate holdings is wrong.






7. Cognitive Effects: people learn more from people they identify with - Attitudinal Effect: people develop feelings about a product - Behavioral Effect: actions such as clipping a coupon or voting for a candidate - Psychological Effect: Inspiring fear






8. Discipline that studies the nature of a system of meaning






9. Mass media - leisure activities - consumer lifestyle






10. The direct associations people make about a brand






11. When the audience is an 'object produced to be sold for profit' ex. Gossip Girl (media co. - advertisers - females 18 - screenwriter)






12. Breakdown based on demographics and psychographics






13. Religion - family - work






14. Regal - AMC - Cinemark - Carmike - Cineplex Entertainment






15. Media are essential components of our lives - No mainstream media (MSM) - Everything from the margin moves to the center - Nothing's new; everything that happened in the past will happen again - New media are always scary - Activism and analysis are






16. Incorporating the branded product into the dialogue or plot of the production






17. Consumer deception via fewer defense mechanisms - mere exposure - and less processing






18. historically shared meanings (rituals) + individually created meanings (social construction of reality) = new shared meaning...qualitative - mass






19. 1. widely favored or well-liked by many 2. originates from the people 3. is mass produced 4. left-over from high culture






20. Directed by desires and emotions - passive receiver - early habits are difficult to change






21. Interpersonal Communication - Intrapersonal Communication - Group Communication - Mass Communication






22. Specific to a group of people - individuals are socialized into culture - individuals can belong to multiple subcultures - shared beliefs - behaviors - attitudes - etc.






23. Avoid production - follow models/copy-cat - create sequels of hits - burden the indies






24. Selecting a specific part to focus on within the demographic or psychographic






25. Innovation - research and development - and risk






26. People will immediately respond to a message






27. System of meanings generated by association of signifiers and signifieds






28. Messages have little direct effect on the audience






29. Sign and meaning linked by way of cause or association - ex. smoke means fire






30. Delivery of the produced material - marketing






31. Combination of rituals and social construction of reality (via the Cultural Model)






32. National conversation = national identity - multiple brands in competition






33. Way of thinking that makes the existing organization of social relations appear natural and inevitable






34. Encapsulated myths that fulfill our needs






35. Simple stories with compelling characters and resonant plots - provide ideals to live by






36. Wide release - platform release - exclusive release






37. Owners - Advertisers - Government - Special Interest Groups - News Sources - Audiences - Newsroom culture - Technology






38. Images - thoughts - words - or emotions that come to mind with a brand






39. Historically shared meanings






40. Meaning derived from a social agreement






41. Preexisting beliefs of individuals influence perception of messages






42. Fulfilling needs - emotional benefits






43. Of who you are - who we are - and who they are






44. Creation of mass-media materials for distribution






45. Activities - self-worth evaluation - problem-solving tactics






46. Deep connection with culture - competition for share of culture - use of symbolism and what the brand 'stands' for






47. Iconic brands - embedding into culture - how the brand contributes to society






48. Choosing a release date - determining/adjusting the number of prints to make - developing/implementing a strategic communication campaign (advertising and public relations)






49. Buying a product to consume the myth - to form a relationship with the myth's creator






50. Messages have a long-term effect on the audience







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