Test your basic knowledge |

Mass Media And Pop Culture

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. National conversation = national identity - multiple brands in competition






2. The direct associations people make about a brand






3. People will immediately respond to a message






4. Way of thinking that makes the existing organization of social relations appear natural and inevitable






5. Simple stories with compelling characters and resonant plots - provide ideals to live by






6. Individually created meanings






7. Regal - AMC - Cinemark - Carmike - Cineplex Entertainment






8. Use of the branded product as a prop in a production for a fee






9. The use of news to promote corporate holdings is wrong.






10. Directed by desires and emotions - passive receiver - early habits are difficult to change






11. Separated based on bias of preference - preferences influenced by social class - education - etc.






12. When the audience is an 'object produced to be sold for profit' ex. Gossip Girl (media co. - advertisers - females 18 - screenwriter)






13. Deep connection with culture - competition for share of culture - use of symbolism and what the brand 'stands' for






14. Breakdown based on demographics and psychographics






15. Incorporating the branded product into the dialogue or plot of the production






16. Presenting materials to the audience for viewing/buying






17. Discipline that studies the nature of a system of meaning






18. Paid - mediated form of communication from an identifiable source - designed to persuade the receiver to take some action






19. Activities - self-worth evaluation - problem-solving tactics






20. Buying a product to consume the myth - to form a relationship with the myth's creator






21. Iconic brands - embedding into culture - how the brand contributes to society






22. Of who you are - who we are - and who they are






23. Directed by processed and stored information - active receiver - change with maturation






24. Interpersonal Communication - Intrapersonal Communication - Group Communication - Mass Communication






25. Media are essential components of our lives - No mainstream media (MSM) - Everything from the margin moves to the center - Nothing's new; everything that happened in the past will happen again - New media are always scary - Activism and analysis are






26. Mass messages would overwhelm people in the absence of the influences of family - mass media messages are a stimulus that would lead to a predictable attitudinal or behavioral response with nothing intervening between sender & audience






27. historically shared meanings (rituals) + individually created meanings (social construction of reality) = new shared meaning...qualitative - mass






28. Fulfilling needs - emotional benefits






29. Meaning evoked by the signifier






30. Encapsulated myths that fulfill our needs






31. Organization/structure of signs - inbuilt system of cultural meanings built into a sign






32. Preexisting beliefs of individuals influence perception of messages






33. Cognitive: ability to intellectually process information - Emotional: feelings created by media - - Aesthetic: interpreting media in an artistic POV - Moral: examining the values of the medium






34. Messages have little direct effect on the audience






35. Innovation - research and development - and risk






36. Source - message - receiver - quantitative - individual






37. Different parts of the brand (ex. name - logo - colors)






38. Selecting a specific part to focus on within the demographic or psychographic






39. Perceivable part of the sign






40. Messages have a long-term effect on the audience






41. National ideology vs. personal experience = tension






42. Media can give status to an individual - because media coverage exposes them to large audiences - they can seem important






43. Wide release - platform release - exclusive release






44. Owners - Advertisers - Government - Special Interest Groups - News Sources - Audiences - Newsroom culture - Technology






45. Sign and meaning linked by way of cause or association - ex. smoke means fire






46. 1. widely favored or well-liked by many 2. originates from the people 3. is mass produced 4. left-over from high culture






47. Creation of mass-media materials for distribution






48. Avoid production - follow models/copy-cat - create sequels of hits - burden the indies






49. Choosing a release date - determining/adjusting the number of prints to make - developing/implementing a strategic communication campaign (advertising and public relations)






50. Images - thoughts - words - or emotions that come to mind with a brand