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Test your basic knowledge |
Mass Media And Pop Culture
Start Test
Study First
Subjects
:
journalism-and-media
,
bvat
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Deep connection with culture - competition for share of culture - use of symbolism and what the brand 'stands' for
new shared meanings
characteristics of iconic brands
Message Effects
activities in distribution
2. Messages have a long-term effect on the audience
Cultural Branding
characteristics of pop culture
Cumulative Effects Theory
production
3. Paid - mediated form of communication from an identifiable source - designed to persuade the receiver to take some action
new sources of identity
levels of culture (high vs. low)
code
advertising
4. Complimentary - the 'what' and the 'why'
Status conferral
evidence of a consumer culture among children
audience as a market commodity
Transmission vs. Cultural Model
5. Created by the consumers from: name - logo - tagline - colors - music - etc.
Cultivation analysis
icons
brand identity
Indirect (Cognitive) Effects Theory
6. Delivery of the produced material - marketing
distribution
Definitions of Culture
Indirect (Cognitive) Effects Theory
exhibition
7. Incorporating the branded product into the dialogue or plot of the production
brand elements
fragile child
product integration
characteristics of pop culture
8. Mass messages would overwhelm people in the absence of the influences of family - mass media messages are a stimulus that would lead to a predictable attitudinal or behavioral response with nothing intervening between sender & audience
activities in distribution
The propaganda model
associations
audience targeting
9. Everything in your experience (object - action - event)
dealing with risk
The truths of Media
associations
sign
10. Use of the branded product as a prop in a production for a fee
advertising
The truths of Media
lifestyle effects
product placement
11. Better brand recall - better creation of realism - lessens negative backlash due to overly-prominent placement
individual-level effects of product placement
Transmission Model
characteristics of iconic brands
symbolic relationship (convention)
12. Specific to a group of people - individuals are socialized into culture - individuals can belong to multiple subcultures - shared beliefs - behaviors - attitudes - etc.
icons
Levels of communication
characteristics of culture
signifie
13. People will immediately respond to a message
Cultural Branding
Powerful Effects Theory
Minimalist Effects Theory
levels of culture (high vs. low)
14. Historically shared meanings
new shared meanings
problems with product placement
Transmission vs. Cultural Model
rituals
15. The direct associations people make about a brand
Cumulative Effects Theory
characteristics of iconic brands
brand image
advertising
16. Fulfilling needs - emotional benefits
Emotional Branding
activities in distribution
activities in exhibition
Media literacy dimensions
17. System of meanings generated by association of signifiers and signifieds
The propaganda model
Transmission vs. Cultural Model
tradition sources of identity
signification system
18. Creation of mass-media materials for distribution
characteristics of culture
production
signifier
Status conferral
19. Media can give status to an individual - because media coverage exposes them to large audiences - they can seem important
Status conferral
problems with product placement
individual-level effects of product placement
activities in production
20. National ideology vs. personal experience = tension
factors that create a need for myth
culture as communication
audience as a market commodity
children as vulnerable consumers
21. Buying a product to consume the myth - to form a relationship with the myth's creator
new shared meanings
fragile child
audience as a market commodity
ritual action
22. historically shared meanings (rituals) + individually created meanings (social construction of reality) = new shared meaning...qualitative - mass
brand image
iconical relationship (resemblance)
distribution
Cultural Model
23. Screenplay/screenwriter - location/production costs - hiring movie stars - hiring movie crew - securing Completion Bond company
brand elements
production
audience targeting
activities in production
24. 1. widely favored or well-liked by many 2. originates from the people 3. is mass produced 4. left-over from high culture
Definitions of Culture
new shared meanings
media-industrial complex
Media literacy dimensions
25. Sign and meaning linked by way of cause or association - ex. smoke means fire
production
indexical relationship (casual connection)
major chains of exhibition
Minimalist Effects Theory
26. Consumer deception via fewer defense mechanisms - mere exposure - and less processing
signification system
problems with product placement
Powerful Effects Theory
Cognitive Branding
27. Separated based on bias of preference - preferences influenced by social class - education - etc.
audience targeting
levels of culture (high vs. low)
brand identity
Cultural Branding
28. Of who you are - who we are - and who they are
brand elements
audience as a market commodity
culture as communication
Cultural Model
29. Encapsulated myths that fulfill our needs
audience as a market commodity
icons
code
activities in exhibition
30. Resemblance between sign and something else - variance in shared meaning
Powerful Effects Theory
activities in exhibition
Message Effects
iconical relationship (resemblance)
31. National conversation = national identity - multiple brands in competition
Cumulative Effects Theory
Status conferral
code
myth markets
32. Regal - AMC - Cinemark - Carmike - Cineplex Entertainment
Message Effects
major chains of exhibition
Cumulative Effects Theory
ideology
33. Activities - self-worth evaluation - problem-solving tactics
tradition sources of identity
Cognitive Branding
Transmission vs. Cultural Model
evidence of a consumer culture among children
34. Meaning evoked by the signifier
signifie
product integration
tradition sources of identity
exhibition
35. Cognitive Effects: people learn more from people they identify with - Attitudinal Effect: people develop feelings about a product - Behavioral Effect: actions such as clipping a coupon or voting for a candidate - Psychological Effect: Inspiring fear
The truths of Media
audience targeting
code
Message Effects
36. Directed by desires and emotions - passive receiver - early habits are difficult to change
signifie
fragile child
audience targeting
Minimalist Effects Theory
37. Messages have little direct effect on the audience
Transmission vs. Cultural Model
Minimalist Effects Theory
tradition sources of identity
audience as a market commodity
38. Different parts of the brand (ex. name - logo - colors)
new shared meanings
brand elements
indexical relationship (casual connection)
exhibition
39. Rejection of high vs. low distinction - populist/popular/public - reaction to mainstream - short shelf life
characteristics of culture
individual-level effects of product placement
Indirect (Cognitive) Effects Theory
characteristics of pop culture
40. Media are essential components of our lives - No mainstream media (MSM) - Everything from the margin moves to the center - Nothing's new; everything that happened in the past will happen again - New media are always scary - Activism and analysis are
iconical relationship (resemblance)
The truths of Media
code
audience segmenting
41. Choosing a release date - determining/adjusting the number of prints to make - developing/implementing a strategic communication campaign (advertising and public relations)
Emotional Branding
advertising
signification system
activities in distribution
42. Preexisting beliefs of individuals influence perception of messages
resilient child
media-industrial complex
Indirect (Cognitive) Effects Theory
iconical relationship (resemblance)
43. Avoid production - follow models/copy-cat - create sequels of hits - burden the indies
brand elements
exhibition
indexical relationship (casual connection)
dealing with risk
44. Directed by processed and stored information - active receiver - change with maturation
fragile child
new shared meanings
resilient child
characteristics of culture
45. Perceivable part of the sign
distribution
Levels of communication
signifier
audience segmenting
46. Innovation - research and development - and risk
production
components of the industrial process
semiotics
individual-level effects of product placement
47. Religion - family - work
tradition sources of identity
Message Effects
components of the industrial process
new shared meanings
48. The use of news to promote corporate holdings is wrong.
production
media-industrial complex
activities in distribution
Media literacy dimensions
49. Cognitive: ability to intellectually process information - Emotional: feelings created by media - - Aesthetic: interpreting media in an artistic POV - Moral: examining the values of the medium
product placement
Media literacy dimensions
ritual action
Powerful Effects Theory
50. Selecting a specific part to focus on within the demographic or psychographic
audience targeting
activities in exhibition
individual-level effects of product placement
code