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Mass Media And Pop Culture

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Combination of rituals and social construction of reality (via the Cultural Model)






2. Perceivable part of the sign






3. Simple stories with compelling characters and resonant plots - provide ideals to live by






4. Buying a product to consume the myth - to form a relationship with the myth's creator






5. Fulfilling needs - emotional benefits






6. Messages have little direct effect on the audience






7. System of meanings generated by association of signifiers and signifieds






8. When the audience is an 'object produced to be sold for profit' ex. Gossip Girl (media co. - advertisers - females 18 - screenwriter)






9. Deep connection with culture - competition for share of culture - use of symbolism and what the brand 'stands' for






10. Screenplay/screenwriter - location/production costs - hiring movie stars - hiring movie crew - securing Completion Bond company






11. Discipline that studies the nature of a system of meaning






12. Regal - AMC - Cinemark - Carmike - Cineplex Entertainment






13. Presenting materials to the audience for viewing/buying






14. Religion - family - work






15. Separated based on bias of preference - preferences influenced by social class - education - etc.






16. People will immediately respond to a message






17. Socialization - inter-generational eavesdropping - role modeling - stereotyping






18. Delivery of the produced material - marketing






19. The direct associations people make about a brand






20. Owners - Advertisers - Government - Special Interest Groups - News Sources - Audiences - Newsroom culture - Technology






21. Created by the consumers from: name - logo - tagline - colors - music - etc.






22. Incorporating the branded product into the dialogue or plot of the production






23. Media can give status to an individual - because media coverage exposes them to large audiences - they can seem important






24. Selecting a specific part to focus on within the demographic or psychographic






25. Iconic brands - embedding into culture - how the brand contributes to society






26. Cognitive Effects: people learn more from people they identify with - Attitudinal Effect: people develop feelings about a product - Behavioral Effect: actions such as clipping a coupon or voting for a candidate - Psychological Effect: Inspiring fear






27. Preexisting beliefs of individuals influence perception of messages






28. historically shared meanings (rituals) + individually created meanings (social construction of reality) = new shared meaning...qualitative - mass






29. Creation of mass-media materials for distribution






30. Interpersonal Communication - Intrapersonal Communication - Group Communication - Mass Communication






31. Mind-share - functional benefits - very basic






32. Organization/structure of signs - inbuilt system of cultural meanings built into a sign






33. Cognitive: ability to intellectually process information - Emotional: feelings created by media - - Aesthetic: interpreting media in an artistic POV - Moral: examining the values of the medium






34. Watching large amounts of tv cultivates a distinct view of the world that is sharply at odds with reality (Mean-World syndrome) - because of televised violence - heavy television viewers are more likely to fear violence






35. Innovation - research and development - and risk






36. Everything in your experience (object - action - event)






37. Mass media - leisure activities - consumer lifestyle






38. National ideology vs. personal experience = tension






39. Paid - mediated form of communication from an identifiable source - designed to persuade the receiver to take some action






40. Complimentary - the 'what' and the 'why'






41. Sign and meaning linked by way of cause or association - ex. smoke means fire






42. Better brand recall - better creation of realism - lessens negative backlash due to overly-prominent placement






43. Use of the branded product as a prop in a production for a fee






44. Rejection of high vs. low distinction - populist/popular/public - reaction to mainstream - short shelf life






45. Of who you are - who we are - and who they are






46. Mass messages would overwhelm people in the absence of the influences of family - mass media messages are a stimulus that would lead to a predictable attitudinal or behavioral response with nothing intervening between sender & audience






47. The use of news to promote corporate holdings is wrong.






48. Avoid production - follow models/copy-cat - create sequels of hits - burden the indies






49. 1. widely favored or well-liked by many 2. originates from the people 3. is mass produced 4. left-over from high culture






50. Activities - self-worth evaluation - problem-solving tactics







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