Test your basic knowledge |

Mass Media And Pop Culture

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Owners - Advertisers - Government - Special Interest Groups - News Sources - Audiences - Newsroom culture - Technology






2. Discipline that studies the nature of a system of meaning






3. Created by the consumers from: name - logo - tagline - colors - music - etc.






4. Sign and meaning linked by way of cause or association - ex. smoke means fire






5. Regal - AMC - Cinemark - Carmike - Cineplex Entertainment






6. Media can give status to an individual - because media coverage exposes them to large audiences - they can seem important






7. Paid - mediated form of communication from an identifiable source - designed to persuade the receiver to take some action






8. Different parts of the brand (ex. name - logo - colors)






9. Directed by processed and stored information - active receiver - change with maturation






10. historically shared meanings (rituals) + individually created meanings (social construction of reality) = new shared meaning...qualitative - mass






11. Interpersonal Communication - Intrapersonal Communication - Group Communication - Mass Communication






12. Directed by desires and emotions - passive receiver - early habits are difficult to change






13. Meaning derived from a social agreement






14. Individually created meanings






15. Choosing a release date - determining/adjusting the number of prints to make - developing/implementing a strategic communication campaign (advertising and public relations)






16. Cognitive: ability to intellectually process information - Emotional: feelings created by media - - Aesthetic: interpreting media in an artistic POV - Moral: examining the values of the medium






17. Deep connection with culture - competition for share of culture - use of symbolism and what the brand 'stands' for






18. The direct associations people make about a brand






19. Limited information sources - personal experience - and context for claims






20. Images - thoughts - words - or emotions that come to mind with a brand






21. Specific to a group of people - individuals are socialized into culture - individuals can belong to multiple subcultures - shared beliefs - behaviors - attitudes - etc.






22. Mind-share - functional benefits - very basic






23. Way of thinking that makes the existing organization of social relations appear natural and inevitable






24. Combination of rituals and social construction of reality (via the Cultural Model)






25. Religion - family - work






26. Messages have little direct effect on the audience






27. Perceivable part of the sign






28. Activities - self-worth evaluation - problem-solving tactics






29. Messages have a long-term effect on the audience






30. Screenplay/screenwriter - location/production costs - hiring movie stars - hiring movie crew - securing Completion Bond company






31. Buying a product to consume the myth - to form a relationship with the myth's creator






32. Meaning evoked by the signifier






33. Use of the branded product as a prop in a production for a fee






34. Creation of mass-media materials for distribution






35. Selecting a specific part to focus on within the demographic or psychographic






36. Cognitive Effects: people learn more from people they identify with - Attitudinal Effect: people develop feelings about a product - Behavioral Effect: actions such as clipping a coupon or voting for a candidate - Psychological Effect: Inspiring fear






37. Mass messages would overwhelm people in the absence of the influences of family - mass media messages are a stimulus that would lead to a predictable attitudinal or behavioral response with nothing intervening between sender & audience






38. The use of news to promote corporate holdings is wrong.






39. Avoid production - follow models/copy-cat - create sequels of hits - burden the indies






40. Rejection of high vs. low distinction - populist/popular/public - reaction to mainstream - short shelf life






41. When the audience is an 'object produced to be sold for profit' ex. Gossip Girl (media co. - advertisers - females 18 - screenwriter)






42. Everything in your experience (object - action - event)






43. Socialization - inter-generational eavesdropping - role modeling - stereotyping






44. Delivery of the produced material - marketing






45. Consumer deception via fewer defense mechanisms - mere exposure - and less processing






46. Presenting materials to the audience for viewing/buying






47. Incorporating the branded product into the dialogue or plot of the production






48. Iconic brands - embedding into culture - how the brand contributes to society






49. Fulfilling needs - emotional benefits






50. Media are essential components of our lives - No mainstream media (MSM) - Everything from the margin moves to the center - Nothing's new; everything that happened in the past will happen again - New media are always scary - Activism and analysis are