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Test your basic knowledge |
Mass Media And Pop Culture
Start Test
Study First
Subjects
:
journalism-and-media
,
bvat
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Innovation - research and development - and risk
associations
Control the media
components of the industrial process
media-industrial complex
2. Source - message - receiver - quantitative - individual
Powerful Effects Theory
iconical relationship (resemblance)
individual-level effects of product placement
Transmission Model
3. Specific to a group of people - individuals are socialized into culture - individuals can belong to multiple subcultures - shared beliefs - behaviors - attitudes - etc.
brand image
characteristics of iconic brands
production
characteristics of culture
4. Consumer deception via fewer defense mechanisms - mere exposure - and less processing
Status conferral
dealing with risk
problems with product placement
advertising
5. Iconic brands - embedding into culture - how the brand contributes to society
brand elements
media-industrial complex
Cultural Branding
iconical relationship (resemblance)
6. Perceivable part of the sign
activities in production
signifier
culture as communication
levels of culture (high vs. low)
7. Better brand recall - better creation of realism - lessens negative backlash due to overly-prominent placement
Transmission vs. Cultural Model
components of the industrial process
individual-level effects of product placement
product integration
8. Use of the branded product as a prop in a production for a fee
culture as communication
Minimalist Effects Theory
new shared meanings
product placement
9. Avoid production - follow models/copy-cat - create sequels of hits - burden the indies
Control the media
sign
Cultural Branding
dealing with risk
10. Discipline that studies the nature of a system of meaning
Levels of communication
semiotics
production
brand image
11. Wide release - platform release - exclusive release
activities in exhibition
signifier
Control the media
indexical relationship (casual connection)
12. Organization/structure of signs - inbuilt system of cultural meanings built into a sign
levels of culture (high vs. low)
Cumulative Effects Theory
code
individual-level effects of product placement
13. Mass media - leisure activities - consumer lifestyle
new sources of identity
exhibition
activities in distribution
product placement
14. Created by the consumers from: name - logo - tagline - colors - music - etc.
tradition sources of identity
individual-level effects of product placement
iconical relationship (resemblance)
brand identity
15. Separated based on bias of preference - preferences influenced by social class - education - etc.
Levels of communication
audience targeting
levels of culture (high vs. low)
fragile child
16. Paid - mediated form of communication from an identifiable source - designed to persuade the receiver to take some action
resilient child
new sources of identity
rituals
advertising
17. Mass messages would overwhelm people in the absence of the influences of family - mass media messages are a stimulus that would lead to a predictable attitudinal or behavioral response with nothing intervening between sender & audience
icons
tradition sources of identity
The propaganda model
brand elements
18. Complimentary - the 'what' and the 'why'
children as vulnerable consumers
Transmission vs. Cultural Model
Levels of communication
activities in production
19. Preexisting beliefs of individuals influence perception of messages
Transmission vs. Cultural Model
Indirect (Cognitive) Effects Theory
Cultural Model
iconical relationship (resemblance)
20. Cognitive Effects: people learn more from people they identify with - Attitudinal Effect: people develop feelings about a product - Behavioral Effect: actions such as clipping a coupon or voting for a candidate - Psychological Effect: Inspiring fear
activities in exhibition
sign
Message Effects
product integration
21. Historically shared meanings
audience as a market commodity
Levels of communication
The propaganda model
rituals
22. System of meanings generated by association of signifiers and signifieds
components of the industrial process
advertising
signification system
factors that create a need for myth
23. Media can give status to an individual - because media coverage exposes them to large audiences - they can seem important
Status conferral
signifier
culture as communication
levels of culture (high vs. low)
24. Presenting materials to the audience for viewing/buying
fragile child
activities in distribution
exhibition
signification system
25. Different parts of the brand (ex. name - logo - colors)
brand elements
Transmission Model
characteristics of pop culture
Powerful Effects Theory
26. Rejection of high vs. low distinction - populist/popular/public - reaction to mainstream - short shelf life
production
characteristics of culture
characteristics of pop culture
audience targeting
27. Directed by processed and stored information - active receiver - change with maturation
resilient child
Transmission Model
factors that create a need for myth
signification system
28. Deep connection with culture - competition for share of culture - use of symbolism and what the brand 'stands' for
characteristics of iconic brands
Control the media
associations
new sources of identity
29. Everything in your experience (object - action - event)
sign
brand identity
The propaganda model
audience as a market commodity
30. Fulfilling needs - emotional benefits
Emotional Branding
The truths of Media
audience segmenting
sign
31. Interpersonal Communication - Intrapersonal Communication - Group Communication - Mass Communication
major chains of exhibition
Levels of communication
Cultural Branding
levels of culture (high vs. low)
32. Encapsulated myths that fulfill our needs
brand image
Control the media
audience as a market commodity
icons
33. Meaning derived from a social agreement
problems with product placement
activities in production
Minimalist Effects Theory
symbolic relationship (convention)
34. People will immediately respond to a message
signifier
Control the media
brand elements
Powerful Effects Theory
35. Religion - family - work
tradition sources of identity
problems with product placement
exhibition
brand elements
36. Way of thinking that makes the existing organization of social relations appear natural and inevitable
audience segmenting
ideology
evidence of a consumer culture among children
activities in distribution
37. Images - thoughts - words - or emotions that come to mind with a brand
signifier
associations
rituals
product placement
38. Directed by desires and emotions - passive receiver - early habits are difficult to change
audience targeting
fragile child
activities in exhibition
advertising
39. Media are essential components of our lives - No mainstream media (MSM) - Everything from the margin moves to the center - Nothing's new; everything that happened in the past will happen again - New media are always scary - Activism and analysis are
brand elements
brand identity
The truths of Media
production
40. Individually created meanings
Levels of communication
social construction of reality
new sources of identity
culture as communication
41. Incorporating the branded product into the dialogue or plot of the production
characteristics of culture
semiotics
product placement
product integration
42. When the audience is an 'object produced to be sold for profit' ex. Gossip Girl (media co. - advertisers - females 18 - screenwriter)
audience as a market commodity
characteristics of iconic brands
distribution
symbolic relationship (convention)
43. historically shared meanings (rituals) + individually created meanings (social construction of reality) = new shared meaning...qualitative - mass
Emotional Branding
Cultural Model
evidence of a consumer culture among children
Cumulative Effects Theory
44. Resemblance between sign and something else - variance in shared meaning
icons
evidence of a consumer culture among children
major chains of exhibition
iconical relationship (resemblance)
45. Limited information sources - personal experience - and context for claims
children as vulnerable consumers
Transmission vs. Cultural Model
associations
Control the media
46. Choosing a release date - determining/adjusting the number of prints to make - developing/implementing a strategic communication campaign (advertising and public relations)
activities in distribution
associations
individual-level effects of product placement
activities in exhibition
47. Watching large amounts of tv cultivates a distinct view of the world that is sharply at odds with reality (Mean-World syndrome) - because of televised violence - heavy television viewers are more likely to fear violence
Media literacy dimensions
signifier
Cultivation analysis
Control the media
48. Delivery of the produced material - marketing
distribution
levels of culture (high vs. low)
dealing with risk
audience as a market commodity
49. Simple stories with compelling characters and resonant plots - provide ideals to live by
characteristics of iconic brands
Indirect (Cognitive) Effects Theory
Control the media
myth
50. The direct associations people make about a brand
signifier
Cultural Model
brand image
Emotional Branding
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