Test your basic knowledge |

Mass Media And Pop Culture

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Directed by desires and emotions - passive receiver - early habits are difficult to change






2. Media can give status to an individual - because media coverage exposes them to large audiences - they can seem important






3. Fulfilling needs - emotional benefits






4. Meaning derived from a social agreement






5. Individually created meanings






6. Iconic brands - embedding into culture - how the brand contributes to society






7. Of who you are - who we are - and who they are






8. Wide release - platform release - exclusive release






9. Complimentary - the 'what' and the 'why'






10. Mind-share - functional benefits - very basic






11. Messages have a long-term effect on the audience






12. Perceivable part of the sign






13. Specific to a group of people - individuals are socialized into culture - individuals can belong to multiple subcultures - shared beliefs - behaviors - attitudes - etc.






14. Watching large amounts of tv cultivates a distinct view of the world that is sharply at odds with reality (Mean-World syndrome) - because of televised violence - heavy television viewers are more likely to fear violence






15. Innovation - research and development - and risk






16. People will immediately respond to a message






17. Selecting a specific part to focus on within the demographic or psychographic






18. Encapsulated myths that fulfill our needs






19. When the audience is an 'object produced to be sold for profit' ex. Gossip Girl (media co. - advertisers - females 18 - screenwriter)






20. Delivery of the produced material - marketing






21. Meaning evoked by the signifier






22. Deep connection with culture - competition for share of culture - use of symbolism and what the brand 'stands' for






23. Buying a product to consume the myth - to form a relationship with the myth's creator






24. Simple stories with compelling characters and resonant plots - provide ideals to live by






25. Consumer deception via fewer defense mechanisms - mere exposure - and less processing






26. Breakdown based on demographics and psychographics






27. Paid - mediated form of communication from an identifiable source - designed to persuade the receiver to take some action






28. Source - message - receiver - quantitative - individual






29. National ideology vs. personal experience = tension






30. Historically shared meanings






31. Mass messages would overwhelm people in the absence of the influences of family - mass media messages are a stimulus that would lead to a predictable attitudinal or behavioral response with nothing intervening between sender & audience






32. Religion - family - work






33. Different parts of the brand (ex. name - logo - colors)






34. Presenting materials to the audience for viewing/buying






35. Activities - self-worth evaluation - problem-solving tactics






36. Limited information sources - personal experience - and context for claims






37. Created by the consumers from: name - logo - tagline - colors - music - etc.






38. Combination of rituals and social construction of reality (via the Cultural Model)






39. Discipline that studies the nature of a system of meaning






40. The direct associations people make about a brand






41. Creation of mass-media materials for distribution






42. Cognitive: ability to intellectually process information - Emotional: feelings created by media - - Aesthetic: interpreting media in an artistic POV - Moral: examining the values of the medium






43. 1. widely favored or well-liked by many 2. originates from the people 3. is mass produced 4. left-over from high culture






44. Avoid production - follow models/copy-cat - create sequels of hits - burden the indies






45. National conversation = national identity - multiple brands in competition






46. Interpersonal Communication - Intrapersonal Communication - Group Communication - Mass Communication






47. Resemblance between sign and something else - variance in shared meaning






48. Sign and meaning linked by way of cause or association - ex. smoke means fire






49. Use of the branded product as a prop in a production for a fee






50. Socialization - inter-generational eavesdropping - role modeling - stereotyping