Test your basic knowledge |

Mass Media And Pop Culture

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Of who you are - who we are - and who they are






2. Discipline that studies the nature of a system of meaning






3. When the audience is an 'object produced to be sold for profit' ex. Gossip Girl (media co. - advertisers - females 18 - screenwriter)






4. Consumer deception via fewer defense mechanisms - mere exposure - and less processing






5. Directed by desires and emotions - passive receiver - early habits are difficult to change






6. Preexisting beliefs of individuals influence perception of messages






7. Way of thinking that makes the existing organization of social relations appear natural and inevitable






8. Different parts of the brand (ex. name - logo - colors)






9. Use of the branded product as a prop in a production for a fee






10. Perceivable part of the sign






11. Complimentary - the 'what' and the 'why'






12. Incorporating the branded product into the dialogue or plot of the production






13. Iconic brands - embedding into culture - how the brand contributes to society






14. Breakdown based on demographics and psychographics






15. Paid - mediated form of communication from an identifiable source - designed to persuade the receiver to take some action






16. Religion - family - work






17. Specific to a group of people - individuals are socialized into culture - individuals can belong to multiple subcultures - shared beliefs - behaviors - attitudes - etc.






18. Source - message - receiver - quantitative - individual






19. Simple stories with compelling characters and resonant plots - provide ideals to live by






20. The use of news to promote corporate holdings is wrong.






21. Cognitive: ability to intellectually process information - Emotional: feelings created by media - - Aesthetic: interpreting media in an artistic POV - Moral: examining the values of the medium






22. Historically shared meanings






23. Choosing a release date - determining/adjusting the number of prints to make - developing/implementing a strategic communication campaign (advertising and public relations)






24. Organization/structure of signs - inbuilt system of cultural meanings built into a sign






25. Avoid production - follow models/copy-cat - create sequels of hits - burden the indies






26. Socialization - inter-generational eavesdropping - role modeling - stereotyping






27. The direct associations people make about a brand






28. Regal - AMC - Cinemark - Carmike - Cineplex Entertainment






29. 1. widely favored or well-liked by many 2. originates from the people 3. is mass produced 4. left-over from high culture






30. Better brand recall - better creation of realism - lessens negative backlash due to overly-prominent placement






31. Owners - Advertisers - Government - Special Interest Groups - News Sources - Audiences - Newsroom culture - Technology






32. Sign and meaning linked by way of cause or association - ex. smoke means fire






33. Deep connection with culture - competition for share of culture - use of symbolism and what the brand 'stands' for






34. Rejection of high vs. low distinction - populist/popular/public - reaction to mainstream - short shelf life






35. Limited information sources - personal experience - and context for claims






36. Combination of rituals and social construction of reality (via the Cultural Model)






37. Innovation - research and development - and risk






38. Interpersonal Communication - Intrapersonal Communication - Group Communication - Mass Communication






39. Media can give status to an individual - because media coverage exposes them to large audiences - they can seem important






40. Mind-share - functional benefits - very basic






41. Images - thoughts - words - or emotions that come to mind with a brand






42. Cognitive Effects: people learn more from people they identify with - Attitudinal Effect: people develop feelings about a product - Behavioral Effect: actions such as clipping a coupon or voting for a candidate - Psychological Effect: Inspiring fear






43. Separated based on bias of preference - preferences influenced by social class - education - etc.






44. Directed by processed and stored information - active receiver - change with maturation






45. Messages have a long-term effect on the audience






46. Resemblance between sign and something else - variance in shared meaning






47. Screenplay/screenwriter - location/production costs - hiring movie stars - hiring movie crew - securing Completion Bond company






48. Mass messages would overwhelm people in the absence of the influences of family - mass media messages are a stimulus that would lead to a predictable attitudinal or behavioral response with nothing intervening between sender & audience






49. National conversation = national identity - multiple brands in competition






50. Wide release - platform release - exclusive release