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Test your basic knowledge |
Mass Media And Pop Culture
Start Test
Study First
Subjects
:
journalism-and-media
,
bvat
Instructions:
Answer 50 questions in 15 minutes.
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study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Media can give status to an individual - because media coverage exposes them to large audiences - they can seem important
dealing with risk
Cultivation analysis
Status conferral
Cultural Model
2. Separated based on bias of preference - preferences influenced by social class - education - etc.
The propaganda model
Indirect (Cognitive) Effects Theory
levels of culture (high vs. low)
audience as a market commodity
3. Screenplay/screenwriter - location/production costs - hiring movie stars - hiring movie crew - securing Completion Bond company
activities in production
brand image
children as vulnerable consumers
myth markets
4. Limited information sources - personal experience - and context for claims
brand image
Definitions of Culture
children as vulnerable consumers
exhibition
5. Mass messages would overwhelm people in the absence of the influences of family - mass media messages are a stimulus that would lead to a predictable attitudinal or behavioral response with nothing intervening between sender & audience
code
signifier
audience as a market commodity
The propaganda model
6. The use of news to promote corporate holdings is wrong.
media-industrial complex
signifie
brand image
signifier
7. Cognitive Effects: people learn more from people they identify with - Attitudinal Effect: people develop feelings about a product - Behavioral Effect: actions such as clipping a coupon or voting for a candidate - Psychological Effect: Inspiring fear
Message Effects
problems with product placement
social construction of reality
product integration
8. Discipline that studies the nature of a system of meaning
Cultivation analysis
brand elements
semiotics
Message Effects
9. Mass media - leisure activities - consumer lifestyle
children as vulnerable consumers
evidence of a consumer culture among children
Control the media
new sources of identity
10. The direct associations people make about a brand
rituals
tradition sources of identity
brand image
Transmission Model
11. When the audience is an 'object produced to be sold for profit' ex. Gossip Girl (media co. - advertisers - females 18 - screenwriter)
audience as a market commodity
characteristics of iconic brands
tradition sources of identity
problems with product placement
12. Breakdown based on demographics and psychographics
characteristics of iconic brands
social construction of reality
production
audience segmenting
13. Religion - family - work
audience segmenting
tradition sources of identity
children as vulnerable consumers
dealing with risk
14. Regal - AMC - Cinemark - Carmike - Cineplex Entertainment
audience segmenting
major chains of exhibition
media-industrial complex
evidence of a consumer culture among children
15. Media are essential components of our lives - No mainstream media (MSM) - Everything from the margin moves to the center - Nothing's new; everything that happened in the past will happen again - New media are always scary - Activism and analysis are
symbolic relationship (convention)
The truths of Media
evidence of a consumer culture among children
sign
16. Incorporating the branded product into the dialogue or plot of the production
product integration
product placement
new shared meanings
activities in exhibition
17. Consumer deception via fewer defense mechanisms - mere exposure - and less processing
problems with product placement
Cultural Model
characteristics of pop culture
brand identity
18. historically shared meanings (rituals) + individually created meanings (social construction of reality) = new shared meaning...qualitative - mass
myth
code
Status conferral
Cultural Model
19. 1. widely favored or well-liked by many 2. originates from the people 3. is mass produced 4. left-over from high culture
Definitions of Culture
brand image
product integration
tradition sources of identity
20. Directed by desires and emotions - passive receiver - early habits are difficult to change
fragile child
signifie
Cultural Branding
characteristics of pop culture
21. Interpersonal Communication - Intrapersonal Communication - Group Communication - Mass Communication
individual-level effects of product placement
audience targeting
Levels of communication
myth markets
22. Specific to a group of people - individuals are socialized into culture - individuals can belong to multiple subcultures - shared beliefs - behaviors - attitudes - etc.
problems with product placement
signifier
Powerful Effects Theory
characteristics of culture
23. Avoid production - follow models/copy-cat - create sequels of hits - burden the indies
dealing with risk
distribution
brand image
Cultivation analysis
24. Selecting a specific part to focus on within the demographic or psychographic
children as vulnerable consumers
audience targeting
ritual action
Media literacy dimensions
25. Innovation - research and development - and risk
Levels of communication
Control the media
components of the industrial process
associations
26. People will immediately respond to a message
characteristics of iconic brands
product integration
Powerful Effects Theory
iconical relationship (resemblance)
27. System of meanings generated by association of signifiers and signifieds
audience segmenting
signification system
rituals
individual-level effects of product placement
28. Messages have little direct effect on the audience
Minimalist Effects Theory
characteristics of iconic brands
Cultural Branding
audience as a market commodity
29. Sign and meaning linked by way of cause or association - ex. smoke means fire
new sources of identity
brand image
resilient child
indexical relationship (casual connection)
30. Delivery of the produced material - marketing
code
distribution
myth
Message Effects
31. Combination of rituals and social construction of reality (via the Cultural Model)
rituals
Levels of communication
new shared meanings
lifestyle effects
32. National conversation = national identity - multiple brands in competition
tradition sources of identity
myth markets
Media literacy dimensions
Transmission Model
33. Way of thinking that makes the existing organization of social relations appear natural and inevitable
ideology
Levels of communication
new shared meanings
symbolic relationship (convention)
34. Encapsulated myths that fulfill our needs
The truths of Media
icons
Cultivation analysis
audience targeting
35. Simple stories with compelling characters and resonant plots - provide ideals to live by
Message Effects
fragile child
myth
brand identity
36. Wide release - platform release - exclusive release
fragile child
Cultural Model
Transmission Model
activities in exhibition
37. Owners - Advertisers - Government - Special Interest Groups - News Sources - Audiences - Newsroom culture - Technology
Control the media
major chains of exhibition
icons
Indirect (Cognitive) Effects Theory
38. Images - thoughts - words - or emotions that come to mind with a brand
associations
Transmission Model
Message Effects
levels of culture (high vs. low)
39. Historically shared meanings
code
Definitions of Culture
activities in exhibition
rituals
40. Meaning derived from a social agreement
Definitions of Culture
symbolic relationship (convention)
Cognitive Branding
Message Effects
41. Preexisting beliefs of individuals influence perception of messages
Cultural Branding
Indirect (Cognitive) Effects Theory
icons
Control the media
42. Fulfilling needs - emotional benefits
Emotional Branding
activities in exhibition
characteristics of pop culture
new sources of identity
43. Of who you are - who we are - and who they are
culture as communication
problems with product placement
audience segmenting
Transmission Model
44. Creation of mass-media materials for distribution
production
The propaganda model
semiotics
exhibition
45. Activities - self-worth evaluation - problem-solving tactics
Definitions of Culture
semiotics
Media literacy dimensions
evidence of a consumer culture among children
46. Deep connection with culture - competition for share of culture - use of symbolism and what the brand 'stands' for
Message Effects
The truths of Media
Transmission vs. Cultural Model
characteristics of iconic brands
47. Iconic brands - embedding into culture - how the brand contributes to society
icons
audience targeting
brand identity
Cultural Branding
48. Choosing a release date - determining/adjusting the number of prints to make - developing/implementing a strategic communication campaign (advertising and public relations)
product placement
audience segmenting
individual-level effects of product placement
activities in distribution
49. Buying a product to consume the myth - to form a relationship with the myth's creator
ritual action
brand image
associations
major chains of exhibition
50. Messages have a long-term effect on the audience
Cumulative Effects Theory
individual-level effects of product placement
sign
associations
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