SUBJECTS
|
BROWSE
|
CAREER CENTER
|
POPULAR
|
JOIN
|
LOGIN
Business Skills
|
Soft Skills
|
Basic Literacy
|
Certifications
About
|
Help
|
Privacy
|
Terms
|
Email
Search
Test your basic knowledge |
Mass Media And Pop Culture
Start Test
Study First
Subjects
:
journalism-and-media
,
bvat
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Consumer deception via fewer defense mechanisms - mere exposure - and less processing
associations
indexical relationship (casual connection)
The propaganda model
problems with product placement
2. Avoid production - follow models/copy-cat - create sequels of hits - burden the indies
individual-level effects of product placement
symbolic relationship (convention)
dealing with risk
production
3. Limited information sources - personal experience - and context for claims
levels of culture (high vs. low)
children as vulnerable consumers
culture as communication
production
4. Source - message - receiver - quantitative - individual
resilient child
Transmission Model
signifie
Cumulative Effects Theory
5. Religion - family - work
Levels of communication
product integration
tradition sources of identity
Media literacy dimensions
6. Preexisting beliefs of individuals influence perception of messages
levels of culture (high vs. low)
Indirect (Cognitive) Effects Theory
myth markets
Cultural Model
7. Wide release - platform release - exclusive release
individual-level effects of product placement
The propaganda model
activities in exhibition
Transmission vs. Cultural Model
8. Deep connection with culture - competition for share of culture - use of symbolism and what the brand 'stands' for
new sources of identity
characteristics of iconic brands
Cumulative Effects Theory
exhibition
9. People will immediately respond to a message
Control the media
Powerful Effects Theory
The truths of Media
new shared meanings
10. Combination of rituals and social construction of reality (via the Cultural Model)
icons
media-industrial complex
new shared meanings
components of the industrial process
11. Mind-share - functional benefits - very basic
tradition sources of identity
rituals
resilient child
Cognitive Branding
12. Screenplay/screenwriter - location/production costs - hiring movie stars - hiring movie crew - securing Completion Bond company
new sources of identity
semiotics
activities in production
Status conferral
13. Media can give status to an individual - because media coverage exposes them to large audiences - they can seem important
audience as a market commodity
Status conferral
activities in exhibition
iconical relationship (resemblance)
14. Fulfilling needs - emotional benefits
signification system
characteristics of culture
characteristics of iconic brands
Emotional Branding
15. Messages have little direct effect on the audience
characteristics of pop culture
dealing with risk
resilient child
Minimalist Effects Theory
16. Regal - AMC - Cinemark - Carmike - Cineplex Entertainment
evidence of a consumer culture among children
major chains of exhibition
components of the industrial process
ritual action
17. Paid - mediated form of communication from an identifiable source - designed to persuade the receiver to take some action
characteristics of pop culture
Levels of communication
children as vulnerable consumers
advertising
18. National conversation = national identity - multiple brands in competition
children as vulnerable consumers
Emotional Branding
myth markets
exhibition
19. Resemblance between sign and something else - variance in shared meaning
signifier
tradition sources of identity
rituals
iconical relationship (resemblance)
20. Separated based on bias of preference - preferences influenced by social class - education - etc.
levels of culture (high vs. low)
brand identity
product integration
Definitions of Culture
21. Different parts of the brand (ex. name - logo - colors)
Transmission vs. Cultural Model
iconical relationship (resemblance)
brand elements
activities in exhibition
22. Better brand recall - better creation of realism - lessens negative backlash due to overly-prominent placement
Cultural Branding
individual-level effects of product placement
characteristics of pop culture
dealing with risk
23. When the audience is an 'object produced to be sold for profit' ex. Gossip Girl (media co. - advertisers - females 18 - screenwriter)
resilient child
culture as communication
dealing with risk
audience as a market commodity
24. Meaning evoked by the signifier
culture as communication
resilient child
components of the industrial process
signifie
25. Buying a product to consume the myth - to form a relationship with the myth's creator
signifie
culture as communication
activities in exhibition
ritual action
26. Simple stories with compelling characters and resonant plots - provide ideals to live by
associations
problems with product placement
myth
signifier
27. The use of news to promote corporate holdings is wrong.
levels of culture (high vs. low)
activities in production
rituals
media-industrial complex
28. Interpersonal Communication - Intrapersonal Communication - Group Communication - Mass Communication
media-industrial complex
code
Levels of communication
The propaganda model
29. Watching large amounts of tv cultivates a distinct view of the world that is sharply at odds with reality (Mean-World syndrome) - because of televised violence - heavy television viewers are more likely to fear violence
exhibition
characteristics of culture
Cultivation analysis
brand elements
30. Perceivable part of the sign
new shared meanings
rituals
signifier
distribution
31. Rejection of high vs. low distinction - populist/popular/public - reaction to mainstream - short shelf life
ideology
rituals
icons
characteristics of pop culture
32. Socialization - inter-generational eavesdropping - role modeling - stereotyping
rituals
lifestyle effects
problems with product placement
sign
33. Innovation - research and development - and risk
Emotional Branding
activities in production
Cognitive Branding
components of the industrial process
34. Sign and meaning linked by way of cause or association - ex. smoke means fire
indexical relationship (casual connection)
activities in distribution
evidence of a consumer culture among children
levels of culture (high vs. low)
35. Of who you are - who we are - and who they are
Cultivation analysis
media-industrial complex
culture as communication
characteristics of culture
36. Historically shared meanings
activities in production
culture as communication
media-industrial complex
rituals
37. Encapsulated myths that fulfill our needs
lifestyle effects
Control the media
social construction of reality
icons
38. Discipline that studies the nature of a system of meaning
activities in production
semiotics
culture as communication
characteristics of pop culture
39. Images - thoughts - words - or emotions that come to mind with a brand
Control the media
myth
sign
associations
40. Mass messages would overwhelm people in the absence of the influences of family - mass media messages are a stimulus that would lead to a predictable attitudinal or behavioral response with nothing intervening between sender & audience
Cumulative Effects Theory
The propaganda model
symbolic relationship (convention)
children as vulnerable consumers
41. Individually created meanings
distribution
Media literacy dimensions
social construction of reality
Emotional Branding
42. Iconic brands - embedding into culture - how the brand contributes to society
Cultural Branding
Cultivation analysis
new shared meanings
audience targeting
43. Specific to a group of people - individuals are socialized into culture - individuals can belong to multiple subcultures - shared beliefs - behaviors - attitudes - etc.
new sources of identity
components of the industrial process
characteristics of culture
sign
44. Presenting materials to the audience for viewing/buying
activities in distribution
Transmission Model
exhibition
Status conferral
45. Delivery of the produced material - marketing
distribution
tradition sources of identity
brand identity
Cultural Branding
46. Media are essential components of our lives - No mainstream media (MSM) - Everything from the margin moves to the center - Nothing's new; everything that happened in the past will happen again - New media are always scary - Activism and analysis are
The truths of Media
Media literacy dimensions
Transmission Model
associations
47. Selecting a specific part to focus on within the demographic or psychographic
activities in distribution
indexical relationship (casual connection)
Emotional Branding
audience targeting
48. Mass media - leisure activities - consumer lifestyle
ideology
Message Effects
new sources of identity
icons
49. 1. widely favored or well-liked by many 2. originates from the people 3. is mass produced 4. left-over from high culture
Definitions of Culture
semiotics
brand image
Transmission Model
50. Created by the consumers from: name - logo - tagline - colors - music - etc.
brand identity
semiotics
signifier
ritual action