Test your basic knowledge |

Mass Media And Pop Culture

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Cognitive: ability to intellectually process information - Emotional: feelings created by media - - Aesthetic: interpreting media in an artistic POV - Moral: examining the values of the medium






2. Regal - AMC - Cinemark - Carmike - Cineplex Entertainment






3. Deep connection with culture - competition for share of culture - use of symbolism and what the brand 'stands' for






4. Interpersonal Communication - Intrapersonal Communication - Group Communication - Mass Communication






5. Meaning evoked by the signifier






6. Directed by desires and emotions - passive receiver - early habits are difficult to change






7. Preexisting beliefs of individuals influence perception of messages






8. Choosing a release date - determining/adjusting the number of prints to make - developing/implementing a strategic communication campaign (advertising and public relations)






9. Socialization - inter-generational eavesdropping - role modeling - stereotyping






10. Innovation - research and development - and risk






11. Different parts of the brand (ex. name - logo - colors)






12. Images - thoughts - words - or emotions that come to mind with a brand






13. Limited information sources - personal experience - and context for claims






14. Simple stories with compelling characters and resonant plots - provide ideals to live by






15. Incorporating the branded product into the dialogue or plot of the production






16. Fulfilling needs - emotional benefits






17. Consumer deception via fewer defense mechanisms - mere exposure - and less processing






18. Religion - family - work






19. Individually created meanings






20. Mass messages would overwhelm people in the absence of the influences of family - mass media messages are a stimulus that would lead to a predictable attitudinal or behavioral response with nothing intervening between sender & audience






21. Way of thinking that makes the existing organization of social relations appear natural and inevitable






22. The direct associations people make about a brand






23. Source - message - receiver - quantitative - individual






24. Of who you are - who we are - and who they are






25. Meaning derived from a social agreement






26. Created by the consumers from: name - logo - tagline - colors - music - etc.






27. Specific to a group of people - individuals are socialized into culture - individuals can belong to multiple subcultures - shared beliefs - behaviors - attitudes - etc.






28. Separated based on bias of preference - preferences influenced by social class - education - etc.






29. People will immediately respond to a message






30. historically shared meanings (rituals) + individually created meanings (social construction of reality) = new shared meaning...qualitative - mass






31. Watching large amounts of tv cultivates a distinct view of the world that is sharply at odds with reality (Mean-World syndrome) - because of televised violence - heavy television viewers are more likely to fear violence






32. The use of news to promote corporate holdings is wrong.






33. Organization/structure of signs - inbuilt system of cultural meanings built into a sign






34. National ideology vs. personal experience = tension






35. Mind-share - functional benefits - very basic






36. Everything in your experience (object - action - event)






37. Buying a product to consume the myth - to form a relationship with the myth's creator






38. Historically shared meanings






39. Avoid production - follow models/copy-cat - create sequels of hits - burden the indies






40. Presenting materials to the audience for viewing/buying






41. Owners - Advertisers - Government - Special Interest Groups - News Sources - Audiences - Newsroom culture - Technology






42. Sign and meaning linked by way of cause or association - ex. smoke means fire






43. Screenplay/screenwriter - location/production costs - hiring movie stars - hiring movie crew - securing Completion Bond company






44. Better brand recall - better creation of realism - lessens negative backlash due to overly-prominent placement






45. Cognitive Effects: people learn more from people they identify with - Attitudinal Effect: people develop feelings about a product - Behavioral Effect: actions such as clipping a coupon or voting for a candidate - Psychological Effect: Inspiring fear






46. Resemblance between sign and something else - variance in shared meaning






47. Perceivable part of the sign






48. Media can give status to an individual - because media coverage exposes them to large audiences - they can seem important






49. Paid - mediated form of communication from an identifiable source - designed to persuade the receiver to take some action






50. Mass media - leisure activities - consumer lifestyle