Test your basic knowledge |

Mass Media And Pop Culture

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Specific to a group of people - individuals are socialized into culture - individuals can belong to multiple subcultures - shared beliefs - behaviors - attitudes - etc.






2. Directed by desires and emotions - passive receiver - early habits are difficult to change






3. Interpersonal Communication - Intrapersonal Communication - Group Communication - Mass Communication






4. Avoid production - follow models/copy-cat - create sequels of hits - burden the indies






5. Breakdown based on demographics and psychographics






6. Consumer deception via fewer defense mechanisms - mere exposure - and less processing






7. historically shared meanings (rituals) + individually created meanings (social construction of reality) = new shared meaning...qualitative - mass






8. National conversation = national identity - multiple brands in competition






9. Paid - mediated form of communication from an identifiable source - designed to persuade the receiver to take some action






10. Selecting a specific part to focus on within the demographic or psychographic






11. Cognitive: ability to intellectually process information - Emotional: feelings created by media - - Aesthetic: interpreting media in an artistic POV - Moral: examining the values of the medium






12. People will immediately respond to a message






13. Historically shared meanings






14. Source - message - receiver - quantitative - individual






15. Messages have little direct effect on the audience






16. System of meanings generated by association of signifiers and signifieds






17. National ideology vs. personal experience = tension






18. Limited information sources - personal experience - and context for claims






19. 1. widely favored or well-liked by many 2. originates from the people 3. is mass produced 4. left-over from high culture






20. Discipline that studies the nature of a system of meaning






21. Fulfilling needs - emotional benefits






22. Media can give status to an individual - because media coverage exposes them to large audiences - they can seem important






23. Use of the branded product as a prop in a production for a fee






24. Of who you are - who we are - and who they are






25. Complimentary - the 'what' and the 'why'






26. Images - thoughts - words - or emotions that come to mind with a brand






27. The use of news to promote corporate holdings is wrong.






28. Different parts of the brand (ex. name - logo - colors)






29. Watching large amounts of tv cultivates a distinct view of the world that is sharply at odds with reality (Mean-World syndrome) - because of televised violence - heavy television viewers are more likely to fear violence






30. Meaning evoked by the signifier






31. When the audience is an 'object produced to be sold for profit' ex. Gossip Girl (media co. - advertisers - females 18 - screenwriter)






32. Socialization - inter-generational eavesdropping - role modeling - stereotyping






33. Combination of rituals and social construction of reality (via the Cultural Model)






34. Perceivable part of the sign






35. Delivery of the produced material - marketing






36. Simple stories with compelling characters and resonant plots - provide ideals to live by






37. Media are essential components of our lives - No mainstream media (MSM) - Everything from the margin moves to the center - Nothing's new; everything that happened in the past will happen again - New media are always scary - Activism and analysis are






38. Directed by processed and stored information - active receiver - change with maturation






39. Deep connection with culture - competition for share of culture - use of symbolism and what the brand 'stands' for






40. Messages have a long-term effect on the audience






41. Meaning derived from a social agreement






42. Owners - Advertisers - Government - Special Interest Groups - News Sources - Audiences - Newsroom culture - Technology






43. Created by the consumers from: name - logo - tagline - colors - music - etc.






44. Innovation - research and development - and risk






45. Way of thinking that makes the existing organization of social relations appear natural and inevitable






46. Everything in your experience (object - action - event)






47. Rejection of high vs. low distinction - populist/popular/public - reaction to mainstream - short shelf life






48. Individually created meanings






49. Encapsulated myths that fulfill our needs






50. Mass messages would overwhelm people in the absence of the influences of family - mass media messages are a stimulus that would lead to a predictable attitudinal or behavioral response with nothing intervening between sender & audience