Test your basic knowledge |

Mass Media And Pop Culture

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Incorporating the branded product into the dialogue or plot of the production






2. Wide release - platform release - exclusive release






3. Images - thoughts - words - or emotions that come to mind with a brand






4. Media can give status to an individual - because media coverage exposes them to large audiences - they can seem important






5. National conversation = national identity - multiple brands in competition






6. Owners - Advertisers - Government - Special Interest Groups - News Sources - Audiences - Newsroom culture - Technology






7. Combination of rituals and social construction of reality (via the Cultural Model)






8. Perceivable part of the sign






9. Rejection of high vs. low distinction - populist/popular/public - reaction to mainstream - short shelf life






10. Everything in your experience (object - action - event)






11. Interpersonal Communication - Intrapersonal Communication - Group Communication - Mass Communication






12. Source - message - receiver - quantitative - individual






13. Creation of mass-media materials for distribution






14. Socialization - inter-generational eavesdropping - role modeling - stereotyping






15. Resemblance between sign and something else - variance in shared meaning






16. Directed by desires and emotions - passive receiver - early habits are difficult to change






17. Religion - family - work






18. Sign and meaning linked by way of cause or association - ex. smoke means fire






19. Meaning derived from a social agreement






20. System of meanings generated by association of signifiers and signifieds






21. Mass messages would overwhelm people in the absence of the influences of family - mass media messages are a stimulus that would lead to a predictable attitudinal or behavioral response with nothing intervening between sender & audience






22. Messages have little direct effect on the audience






23. The direct associations people make about a brand






24. Simple stories with compelling characters and resonant plots - provide ideals to live by






25. Fulfilling needs - emotional benefits






26. Complimentary - the 'what' and the 'why'






27. Cognitive: ability to intellectually process information - Emotional: feelings created by media - - Aesthetic: interpreting media in an artistic POV - Moral: examining the values of the medium






28. Avoid production - follow models/copy-cat - create sequels of hits - burden the indies






29. Media are essential components of our lives - No mainstream media (MSM) - Everything from the margin moves to the center - Nothing's new; everything that happened in the past will happen again - New media are always scary - Activism and analysis are






30. Regal - AMC - Cinemark - Carmike - Cineplex Entertainment






31. Watching large amounts of tv cultivates a distinct view of the world that is sharply at odds with reality (Mean-World syndrome) - because of televised violence - heavy television viewers are more likely to fear violence






32. Different parts of the brand (ex. name - logo - colors)






33. Choosing a release date - determining/adjusting the number of prints to make - developing/implementing a strategic communication campaign (advertising and public relations)






34. Historically shared meanings






35. Cognitive Effects: people learn more from people they identify with - Attitudinal Effect: people develop feelings about a product - Behavioral Effect: actions such as clipping a coupon or voting for a candidate - Psychological Effect: Inspiring fear






36. Buying a product to consume the myth - to form a relationship with the myth's creator






37. People will immediately respond to a message






38. Of who you are - who we are - and who they are






39. Way of thinking that makes the existing organization of social relations appear natural and inevitable






40. Consumer deception via fewer defense mechanisms - mere exposure - and less processing






41. National ideology vs. personal experience = tension






42. Discipline that studies the nature of a system of meaning






43. historically shared meanings (rituals) + individually created meanings (social construction of reality) = new shared meaning...qualitative - mass






44. The use of news to promote corporate holdings is wrong.






45. Mind-share - functional benefits - very basic






46. Separated based on bias of preference - preferences influenced by social class - education - etc.






47. Created by the consumers from: name - logo - tagline - colors - music - etc.






48. Delivery of the produced material - marketing






49. Mass media - leisure activities - consumer lifestyle






50. Better brand recall - better creation of realism - lessens negative backlash due to overly-prominent placement