Test your basic knowledge |

Mass Media And Pop Culture

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Deep connection with culture - competition for share of culture - use of symbolism and what the brand 'stands' for






2. Interpersonal Communication - Intrapersonal Communication - Group Communication - Mass Communication






3. historically shared meanings (rituals) + individually created meanings (social construction of reality) = new shared meaning...qualitative - mass






4. Simple stories with compelling characters and resonant plots - provide ideals to live by






5. Mass messages would overwhelm people in the absence of the influences of family - mass media messages are a stimulus that would lead to a predictable attitudinal or behavioral response with nothing intervening between sender & audience






6. Mass media - leisure activities - consumer lifestyle






7. Activities - self-worth evaluation - problem-solving tactics






8. Created by the consumers from: name - logo - tagline - colors - music - etc.






9. Innovation - research and development - and risk






10. Encapsulated myths that fulfill our needs






11. Discipline that studies the nature of a system of meaning






12. Everything in your experience (object - action - event)






13. Sign and meaning linked by way of cause or association - ex. smoke means fire






14. Way of thinking that makes the existing organization of social relations appear natural and inevitable






15. Religion - family - work






16. Buying a product to consume the myth - to form a relationship with the myth's creator






17. Cognitive: ability to intellectually process information - Emotional: feelings created by media - - Aesthetic: interpreting media in an artistic POV - Moral: examining the values of the medium






18. Better brand recall - better creation of realism - lessens negative backlash due to overly-prominent placement






19. Specific to a group of people - individuals are socialized into culture - individuals can belong to multiple subcultures - shared beliefs - behaviors - attitudes - etc.






20. Screenplay/screenwriter - location/production costs - hiring movie stars - hiring movie crew - securing Completion Bond company






21. Individually created meanings






22. Perceivable part of the sign






23. Presenting materials to the audience for viewing/buying






24. Historically shared meanings






25. Combination of rituals and social construction of reality (via the Cultural Model)






26. People will immediately respond to a message






27. Watching large amounts of tv cultivates a distinct view of the world that is sharply at odds with reality (Mean-World syndrome) - because of televised violence - heavy television viewers are more likely to fear violence






28. Iconic brands - embedding into culture - how the brand contributes to society






29. The use of news to promote corporate holdings is wrong.






30. Consumer deception via fewer defense mechanisms - mere exposure - and less processing






31. Meaning evoked by the signifier






32. Creation of mass-media materials for distribution






33. Media can give status to an individual - because media coverage exposes them to large audiences - they can seem important






34. 1. widely favored or well-liked by many 2. originates from the people 3. is mass produced 4. left-over from high culture






35. Meaning derived from a social agreement






36. Incorporating the branded product into the dialogue or plot of the production






37. Images - thoughts - words - or emotions that come to mind with a brand






38. When the audience is an 'object produced to be sold for profit' ex. Gossip Girl (media co. - advertisers - females 18 - screenwriter)






39. Different parts of the brand (ex. name - logo - colors)






40. Selecting a specific part to focus on within the demographic or psychographic






41. Cognitive Effects: people learn more from people they identify with - Attitudinal Effect: people develop feelings about a product - Behavioral Effect: actions such as clipping a coupon or voting for a candidate - Psychological Effect: Inspiring fear






42. Limited information sources - personal experience - and context for claims






43. Preexisting beliefs of individuals influence perception of messages






44. Resemblance between sign and something else - variance in shared meaning






45. Avoid production - follow models/copy-cat - create sequels of hits - burden the indies






46. The direct associations people make about a brand






47. Separated based on bias of preference - preferences influenced by social class - education - etc.






48. Of who you are - who we are - and who they are






49. National conversation = national identity - multiple brands in competition






50. Delivery of the produced material - marketing