Test your basic knowledge |

Mass Media And Pop Culture

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Limited information sources - personal experience - and context for claims






2. Delivery of the produced material - marketing






3. Messages have little direct effect on the audience






4. Selecting a specific part to focus on within the demographic or psychographic






5. Mind-share - functional benefits - very basic






6. Activities - self-worth evaluation - problem-solving tactics






7. Choosing a release date - determining/adjusting the number of prints to make - developing/implementing a strategic communication campaign (advertising and public relations)






8. Historically shared meanings






9. Messages have a long-term effect on the audience






10. Individually created meanings






11. Created by the consumers from: name - logo - tagline - colors - music - etc.






12. Organization/structure of signs - inbuilt system of cultural meanings built into a sign






13. Mass messages would overwhelm people in the absence of the influences of family - mass media messages are a stimulus that would lead to a predictable attitudinal or behavioral response with nothing intervening between sender & audience






14. Directed by processed and stored information - active receiver - change with maturation






15. Presenting materials to the audience for viewing/buying






16. Simple stories with compelling characters and resonant plots - provide ideals to live by






17. Perceivable part of the sign






18. Meaning evoked by the signifier






19. Incorporating the branded product into the dialogue or plot of the production






20. Screenplay/screenwriter - location/production costs - hiring movie stars - hiring movie crew - securing Completion Bond company






21. Mass media - leisure activities - consumer lifestyle






22. Combination of rituals and social construction of reality (via the Cultural Model)






23. Different parts of the brand (ex. name - logo - colors)






24. Source - message - receiver - quantitative - individual






25. Iconic brands - embedding into culture - how the brand contributes to society






26. The direct associations people make about a brand






27. 1. widely favored or well-liked by many 2. originates from the people 3. is mass produced 4. left-over from high culture






28. Watching large amounts of tv cultivates a distinct view of the world that is sharply at odds with reality (Mean-World syndrome) - because of televised violence - heavy television viewers are more likely to fear violence






29. People will immediately respond to a message






30. Owners - Advertisers - Government - Special Interest Groups - News Sources - Audiences - Newsroom culture - Technology






31. Resemblance between sign and something else - variance in shared meaning






32. Sign and meaning linked by way of cause or association - ex. smoke means fire






33. Way of thinking that makes the existing organization of social relations appear natural and inevitable






34. Cognitive: ability to intellectually process information - Emotional: feelings created by media - - Aesthetic: interpreting media in an artistic POV - Moral: examining the values of the medium






35. Encapsulated myths that fulfill our needs






36. Preexisting beliefs of individuals influence perception of messages






37. The use of news to promote corporate holdings is wrong.






38. When the audience is an 'object produced to be sold for profit' ex. Gossip Girl (media co. - advertisers - females 18 - screenwriter)






39. Everything in your experience (object - action - event)






40. historically shared meanings (rituals) + individually created meanings (social construction of reality) = new shared meaning...qualitative - mass






41. National ideology vs. personal experience = tension






42. Interpersonal Communication - Intrapersonal Communication - Group Communication - Mass Communication






43. National conversation = national identity - multiple brands in competition






44. Fulfilling needs - emotional benefits






45. Media are essential components of our lives - No mainstream media (MSM) - Everything from the margin moves to the center - Nothing's new; everything that happened in the past will happen again - New media are always scary - Activism and analysis are






46. Buying a product to consume the myth - to form a relationship with the myth's creator






47. Avoid production - follow models/copy-cat - create sequels of hits - burden the indies






48. Creation of mass-media materials for distribution






49. Rejection of high vs. low distinction - populist/popular/public - reaction to mainstream - short shelf life






50. Cognitive Effects: people learn more from people they identify with - Attitudinal Effect: people develop feelings about a product - Behavioral Effect: actions such as clipping a coupon or voting for a candidate - Psychological Effect: Inspiring fear