Test your basic knowledge |

Mass Media And Pop Culture

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Combination of rituals and social construction of reality (via the Cultural Model)






2. Regal - AMC - Cinemark - Carmike - Cineplex Entertainment






3. Historically shared meanings






4. Encapsulated myths that fulfill our needs






5. Wide release - platform release - exclusive release






6. When the audience is an 'object produced to be sold for profit' ex. Gossip Girl (media co. - advertisers - females 18 - screenwriter)






7. Cognitive: ability to intellectually process information - Emotional: feelings created by media - - Aesthetic: interpreting media in an artistic POV - Moral: examining the values of the medium






8. Resemblance between sign and something else - variance in shared meaning






9. historically shared meanings (rituals) + individually created meanings (social construction of reality) = new shared meaning...qualitative - mass






10. Buying a product to consume the myth - to form a relationship with the myth's creator






11. Creation of mass-media materials for distribution






12. Media can give status to an individual - because media coverage exposes them to large audiences - they can seem important






13. Directed by processed and stored information - active receiver - change with maturation






14. People will immediately respond to a message






15. Religion - family - work






16. Perceivable part of the sign






17. Organization/structure of signs - inbuilt system of cultural meanings built into a sign






18. 1. widely favored or well-liked by many 2. originates from the people 3. is mass produced 4. left-over from high culture






19. Delivery of the produced material - marketing






20. Rejection of high vs. low distinction - populist/popular/public - reaction to mainstream - short shelf life






21. Paid - mediated form of communication from an identifiable source - designed to persuade the receiver to take some action






22. Media are essential components of our lives - No mainstream media (MSM) - Everything from the margin moves to the center - Nothing's new; everything that happened in the past will happen again - New media are always scary - Activism and analysis are






23. Preexisting beliefs of individuals influence perception of messages






24. Messages have a long-term effect on the audience






25. Limited information sources - personal experience - and context for claims






26. Presenting materials to the audience for viewing/buying






27. Better brand recall - better creation of realism - lessens negative backlash due to overly-prominent placement






28. Choosing a release date - determining/adjusting the number of prints to make - developing/implementing a strategic communication campaign (advertising and public relations)






29. Discipline that studies the nature of a system of meaning






30. Complimentary - the 'what' and the 'why'






31. Directed by desires and emotions - passive receiver - early habits are difficult to change






32. The use of news to promote corporate holdings is wrong.






33. Selecting a specific part to focus on within the demographic or psychographic






34. National ideology vs. personal experience = tension






35. Created by the consumers from: name - logo - tagline - colors - music - etc.






36. National conversation = national identity - multiple brands in competition






37. System of meanings generated by association of signifiers and signifieds






38. Deep connection with culture - competition for share of culture - use of symbolism and what the brand 'stands' for






39. Sign and meaning linked by way of cause or association - ex. smoke means fire






40. Messages have little direct effect on the audience






41. Use of the branded product as a prop in a production for a fee






42. Way of thinking that makes the existing organization of social relations appear natural and inevitable






43. Of who you are - who we are - and who they are






44. The direct associations people make about a brand






45. Different parts of the brand (ex. name - logo - colors)






46. Meaning evoked by the signifier






47. Images - thoughts - words - or emotions that come to mind with a brand






48. Simple stories with compelling characters and resonant plots - provide ideals to live by






49. Interpersonal Communication - Intrapersonal Communication - Group Communication - Mass Communication






50. Mass messages would overwhelm people in the absence of the influences of family - mass media messages are a stimulus that would lead to a predictable attitudinal or behavioral response with nothing intervening between sender & audience