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Mass Media And Pop Culture

Instructions:
  • Answer 50 questions in 15 minutes.
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  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Historically shared meanings






2. Different parts of the brand (ex. name - logo - colors)






3. Meaning derived from a social agreement






4. Media can give status to an individual - because media coverage exposes them to large audiences - they can seem important






5. Iconic brands - embedding into culture - how the brand contributes to society






6. Deep connection with culture - competition for share of culture - use of symbolism and what the brand 'stands' for






7. Choosing a release date - determining/adjusting the number of prints to make - developing/implementing a strategic communication campaign (advertising and public relations)






8. Sign and meaning linked by way of cause or association - ex. smoke means fire






9. Cognitive Effects: people learn more from people they identify with - Attitudinal Effect: people develop feelings about a product - Behavioral Effect: actions such as clipping a coupon or voting for a candidate - Psychological Effect: Inspiring fear






10. Combination of rituals and social construction of reality (via the Cultural Model)






11. National ideology vs. personal experience = tension






12. Images - thoughts - words - or emotions that come to mind with a brand






13. System of meanings generated by association of signifiers and signifieds






14. Messages have a long-term effect on the audience






15. Mass media - leisure activities - consumer lifestyle






16. Complimentary - the 'what' and the 'why'






17. Creation of mass-media materials for distribution






18. Interpersonal Communication - Intrapersonal Communication - Group Communication - Mass Communication






19. Resemblance between sign and something else - variance in shared meaning






20. Directed by desires and emotions - passive receiver - early habits are difficult to change






21. Mass messages would overwhelm people in the absence of the influences of family - mass media messages are a stimulus that would lead to a predictable attitudinal or behavioral response with nothing intervening between sender & audience






22. Way of thinking that makes the existing organization of social relations appear natural and inevitable






23. Use of the branded product as a prop in a production for a fee






24. When the audience is an 'object produced to be sold for profit' ex. Gossip Girl (media co. - advertisers - females 18 - screenwriter)






25. Presenting materials to the audience for viewing/buying






26. Perceivable part of the sign






27. Avoid production - follow models/copy-cat - create sequels of hits - burden the indies






28. The direct associations people make about a brand






29. Rejection of high vs. low distinction - populist/popular/public - reaction to mainstream - short shelf life






30. Messages have little direct effect on the audience






31. Better brand recall - better creation of realism - lessens negative backlash due to overly-prominent placement






32. Fulfilling needs - emotional benefits






33. Meaning evoked by the signifier






34. Owners - Advertisers - Government - Special Interest Groups - News Sources - Audiences - Newsroom culture - Technology






35. Incorporating the branded product into the dialogue or plot of the production






36. Watching large amounts of tv cultivates a distinct view of the world that is sharply at odds with reality (Mean-World syndrome) - because of televised violence - heavy television viewers are more likely to fear violence






37. Discipline that studies the nature of a system of meaning






38. Source - message - receiver - quantitative - individual






39. Innovation - research and development - and risk






40. Paid - mediated form of communication from an identifiable source - designed to persuade the receiver to take some action






41. People will immediately respond to a message






42. Delivery of the produced material - marketing






43. Organization/structure of signs - inbuilt system of cultural meanings built into a sign






44. Media are essential components of our lives - No mainstream media (MSM) - Everything from the margin moves to the center - Nothing's new; everything that happened in the past will happen again - New media are always scary - Activism and analysis are






45. Breakdown based on demographics and psychographics






46. historically shared meanings (rituals) + individually created meanings (social construction of reality) = new shared meaning...qualitative - mass






47. Mind-share - functional benefits - very basic






48. The use of news to promote corporate holdings is wrong.






49. Regal - AMC - Cinemark - Carmike - Cineplex Entertainment






50. Created by the consumers from: name - logo - tagline - colors - music - etc.







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