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Mass Media And Pop Culture

Instructions:
  • Answer 50 questions in 15 minutes.
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  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Creation of mass-media materials for distribution






2. Perceivable part of the sign






3. Media can give status to an individual - because media coverage exposes them to large audiences - they can seem important






4. Cognitive Effects: people learn more from people they identify with - Attitudinal Effect: people develop feelings about a product - Behavioral Effect: actions such as clipping a coupon or voting for a candidate - Psychological Effect: Inspiring fear






5. 1. widely favored or well-liked by many 2. originates from the people 3. is mass produced 4. left-over from high culture






6. System of meanings generated by association of signifiers and signifieds






7. Mind-share - functional benefits - very basic






8. Screenplay/screenwriter - location/production costs - hiring movie stars - hiring movie crew - securing Completion Bond company






9. Delivery of the produced material - marketing






10. Complimentary - the 'what' and the 'why'






11. Directed by processed and stored information - active receiver - change with maturation






12. Directed by desires and emotions - passive receiver - early habits are difficult to change






13. Interpersonal Communication - Intrapersonal Communication - Group Communication - Mass Communication






14. Limited information sources - personal experience - and context for claims






15. historically shared meanings (rituals) + individually created meanings (social construction of reality) = new shared meaning...qualitative - mass






16. Incorporating the branded product into the dialogue or plot of the production






17. Regal - AMC - Cinemark - Carmike - Cineplex Entertainment






18. Different parts of the brand (ex. name - logo - colors)






19. Religion - family - work






20. Owners - Advertisers - Government - Special Interest Groups - News Sources - Audiences - Newsroom culture - Technology






21. Activities - self-worth evaluation - problem-solving tactics






22. Buying a product to consume the myth - to form a relationship with the myth's creator






23. Cognitive: ability to intellectually process information - Emotional: feelings created by media - - Aesthetic: interpreting media in an artistic POV - Moral: examining the values of the medium






24. Fulfilling needs - emotional benefits






25. Of who you are - who we are - and who they are






26. The use of news to promote corporate holdings is wrong.






27. People will immediately respond to a message






28. Selecting a specific part to focus on within the demographic or psychographic






29. Everything in your experience (object - action - event)






30. Mass messages would overwhelm people in the absence of the influences of family - mass media messages are a stimulus that would lead to a predictable attitudinal or behavioral response with nothing intervening between sender & audience






31. Meaning derived from a social agreement






32. Messages have a long-term effect on the audience






33. Sign and meaning linked by way of cause or association - ex. smoke means fire






34. Encapsulated myths that fulfill our needs






35. Breakdown based on demographics and psychographics






36. Historically shared meanings






37. Use of the branded product as a prop in a production for a fee






38. Better brand recall - better creation of realism - lessens negative backlash due to overly-prominent placement






39. Presenting materials to the audience for viewing/buying






40. Messages have little direct effect on the audience






41. Resemblance between sign and something else - variance in shared meaning






42. Separated based on bias of preference - preferences influenced by social class - education - etc.






43. Iconic brands - embedding into culture - how the brand contributes to society






44. Choosing a release date - determining/adjusting the number of prints to make - developing/implementing a strategic communication campaign (advertising and public relations)






45. Rejection of high vs. low distinction - populist/popular/public - reaction to mainstream - short shelf life






46. Avoid production - follow models/copy-cat - create sequels of hits - burden the indies






47. Mass media - leisure activities - consumer lifestyle






48. Preexisting beliefs of individuals influence perception of messages






49. Innovation - research and development - and risk






50. The direct associations people make about a brand







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