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Test your basic knowledge |
Mass Media And Pop Culture
Start Test
Study First
Subjects
:
journalism-and-media
,
bvat
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Directed by desires and emotions - passive receiver - early habits are difficult to change
signifier
fragile child
brand image
dealing with risk
2. Religion - family - work
tradition sources of identity
Status conferral
product placement
activities in production
3. Screenplay/screenwriter - location/production costs - hiring movie stars - hiring movie crew - securing Completion Bond company
Levels of communication
activities in production
social construction of reality
Transmission Model
4. Separated based on bias of preference - preferences influenced by social class - education - etc.
brand elements
problems with product placement
Control the media
levels of culture (high vs. low)
5. National conversation = national identity - multiple brands in competition
brand image
ideology
myth markets
production
6. Presenting materials to the audience for viewing/buying
exhibition
Cultural Model
major chains of exhibition
Powerful Effects Theory
7. Rejection of high vs. low distinction - populist/popular/public - reaction to mainstream - short shelf life
new sources of identity
characteristics of pop culture
myth markets
Cognitive Branding
8. Incorporating the branded product into the dialogue or plot of the production
signifie
rituals
product integration
signifier
9. Mind-share - functional benefits - very basic
signifie
Cognitive Branding
sign
major chains of exhibition
10. Meaning evoked by the signifier
activities in production
Powerful Effects Theory
media-industrial complex
signifie
11. historically shared meanings (rituals) + individually created meanings (social construction of reality) = new shared meaning...qualitative - mass
The propaganda model
Cumulative Effects Theory
components of the industrial process
Cultural Model
12. Historically shared meanings
brand identity
rituals
Levels of communication
indexical relationship (casual connection)
13. Encapsulated myths that fulfill our needs
components of the industrial process
Definitions of Culture
iconical relationship (resemblance)
icons
14. Simple stories with compelling characters and resonant plots - provide ideals to live by
exhibition
social construction of reality
myth
Levels of communication
15. Complimentary - the 'what' and the 'why'
Transmission vs. Cultural Model
audience targeting
social construction of reality
code
16. Media can give status to an individual - because media coverage exposes them to large audiences - they can seem important
activities in production
myth
Status conferral
new shared meanings
17. Paid - mediated form of communication from an identifiable source - designed to persuade the receiver to take some action
advertising
The propaganda model
new shared meanings
Indirect (Cognitive) Effects Theory
18. Use of the branded product as a prop in a production for a fee
product placement
culture as communication
Message Effects
Powerful Effects Theory
19. Wide release - platform release - exclusive release
production
semiotics
activities in exhibition
The propaganda model
20. Consumer deception via fewer defense mechanisms - mere exposure - and less processing
signifie
characteristics of pop culture
problems with product placement
product integration
21. Mass messages would overwhelm people in the absence of the influences of family - mass media messages are a stimulus that would lead to a predictable attitudinal or behavioral response with nothing intervening between sender & audience
lifestyle effects
myth markets
The propaganda model
sign
22. 1. widely favored or well-liked by many 2. originates from the people 3. is mass produced 4. left-over from high culture
product integration
brand image
Definitions of Culture
iconical relationship (resemblance)
23. Individually created meanings
new sources of identity
Powerful Effects Theory
social construction of reality
factors that create a need for myth
24. The use of news to promote corporate holdings is wrong.
media-industrial complex
characteristics of culture
The propaganda model
Indirect (Cognitive) Effects Theory
25. Creation of mass-media materials for distribution
social construction of reality
semiotics
signifie
production
26. Watching large amounts of tv cultivates a distinct view of the world that is sharply at odds with reality (Mean-World syndrome) - because of televised violence - heavy television viewers are more likely to fear violence
Levels of communication
Cultural Model
Cultivation analysis
Message Effects
27. Specific to a group of people - individuals are socialized into culture - individuals can belong to multiple subcultures - shared beliefs - behaviors - attitudes - etc.
characteristics of culture
culture as communication
audience targeting
Message Effects
28. Cognitive Effects: people learn more from people they identify with - Attitudinal Effect: people develop feelings about a product - Behavioral Effect: actions such as clipping a coupon or voting for a candidate - Psychological Effect: Inspiring fear
Message Effects
associations
The propaganda model
Levels of communication
29. Buying a product to consume the myth - to form a relationship with the myth's creator
characteristics of iconic brands
dealing with risk
ritual action
Definitions of Culture
30. Limited information sources - personal experience - and context for claims
Media literacy dimensions
children as vulnerable consumers
components of the industrial process
Cognitive Branding
31. Delivery of the produced material - marketing
code
signifier
production
distribution
32. Iconic brands - embedding into culture - how the brand contributes to society
evidence of a consumer culture among children
lifestyle effects
Cultural Branding
code
33. Everything in your experience (object - action - event)
signification system
product placement
sign
problems with product placement
34. Owners - Advertisers - Government - Special Interest Groups - News Sources - Audiences - Newsroom culture - Technology
tradition sources of identity
production
Control the media
characteristics of culture
35. People will immediately respond to a message
Message Effects
Powerful Effects Theory
culture as communication
distribution
36. Images - thoughts - words - or emotions that come to mind with a brand
problems with product placement
semiotics
activities in exhibition
associations
37. Choosing a release date - determining/adjusting the number of prints to make - developing/implementing a strategic communication campaign (advertising and public relations)
associations
components of the industrial process
signification system
activities in distribution
38. Source - message - receiver - quantitative - individual
new sources of identity
myth markets
Transmission Model
symbolic relationship (convention)
39. Cognitive: ability to intellectually process information - Emotional: feelings created by media - - Aesthetic: interpreting media in an artistic POV - Moral: examining the values of the medium
product integration
signification system
Control the media
Media literacy dimensions
40. When the audience is an 'object produced to be sold for profit' ex. Gossip Girl (media co. - advertisers - females 18 - screenwriter)
code
distribution
symbolic relationship (convention)
audience as a market commodity
41. System of meanings generated by association of signifiers and signifieds
characteristics of iconic brands
brand image
Powerful Effects Theory
signification system
42. Perceivable part of the sign
signifier
Powerful Effects Theory
product integration
ideology
43. Way of thinking that makes the existing organization of social relations appear natural and inevitable
ideology
myth markets
brand elements
problems with product placement
44. The direct associations people make about a brand
ideology
semiotics
brand image
Cultural Model
45. National ideology vs. personal experience = tension
lifestyle effects
Message Effects
factors that create a need for myth
Status conferral
46. Activities - self-worth evaluation - problem-solving tactics
evidence of a consumer culture among children
audience targeting
Emotional Branding
Cultural Branding
47. Created by the consumers from: name - logo - tagline - colors - music - etc.
Media literacy dimensions
brand identity
Transmission vs. Cultural Model
signifier
48. Avoid production - follow models/copy-cat - create sequels of hits - burden the indies
dealing with risk
culture as communication
symbolic relationship (convention)
signifie
49. Regal - AMC - Cinemark - Carmike - Cineplex Entertainment
Message Effects
major chains of exhibition
distribution
activities in distribution
50. Messages have little direct effect on the audience
Control the media
symbolic relationship (convention)
semiotics
Minimalist Effects Theory