Test your basic knowledge |

Mass Media And Pop Culture

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Deep connection with culture - competition for share of culture - use of symbolism and what the brand 'stands' for






2. Fulfilling needs - emotional benefits






3. Separated based on bias of preference - preferences influenced by social class - education - etc.






4. Cognitive: ability to intellectually process information - Emotional: feelings created by media - - Aesthetic: interpreting media in an artistic POV - Moral: examining the values of the medium






5. Mass media - leisure activities - consumer lifestyle






6. Use of the branded product as a prop in a production for a fee






7. Mass messages would overwhelm people in the absence of the influences of family - mass media messages are a stimulus that would lead to a predictable attitudinal or behavioral response with nothing intervening between sender & audience






8. Creation of mass-media materials for distribution






9. 1. widely favored or well-liked by many 2. originates from the people 3. is mass produced 4. left-over from high culture






10. Consumer deception via fewer defense mechanisms - mere exposure - and less processing






11. Mind-share - functional benefits - very basic






12. Incorporating the branded product into the dialogue or plot of the production






13. Rejection of high vs. low distinction - populist/popular/public - reaction to mainstream - short shelf life






14. Everything in your experience (object - action - event)






15. The direct associations people make about a brand






16. National ideology vs. personal experience = tension






17. Combination of rituals and social construction of reality (via the Cultural Model)






18. People will immediately respond to a message






19. The use of news to promote corporate holdings is wrong.






20. When the audience is an 'object produced to be sold for profit' ex. Gossip Girl (media co. - advertisers - females 18 - screenwriter)






21. Limited information sources - personal experience - and context for claims






22. Complimentary - the 'what' and the 'why'






23. Cognitive Effects: people learn more from people they identify with - Attitudinal Effect: people develop feelings about a product - Behavioral Effect: actions such as clipping a coupon or voting for a candidate - Psychological Effect: Inspiring fear






24. Delivery of the produced material - marketing






25. Wide release - platform release - exclusive release






26. Innovation - research and development - and risk






27. Directed by desires and emotions - passive receiver - early habits are difficult to change






28. Presenting materials to the audience for viewing/buying






29. Meaning derived from a social agreement






30. Media can give status to an individual - because media coverage exposes them to large audiences - they can seem important






31. Specific to a group of people - individuals are socialized into culture - individuals can belong to multiple subcultures - shared beliefs - behaviors - attitudes - etc.






32. Different parts of the brand (ex. name - logo - colors)






33. Images - thoughts - words - or emotions that come to mind with a brand






34. Interpersonal Communication - Intrapersonal Communication - Group Communication - Mass Communication






35. Messages have little direct effect on the audience






36. Better brand recall - better creation of realism - lessens negative backlash due to overly-prominent placement






37. Preexisting beliefs of individuals influence perception of messages






38. Source - message - receiver - quantitative - individual






39. Sign and meaning linked by way of cause or association - ex. smoke means fire






40. Regal - AMC - Cinemark - Carmike - Cineplex Entertainment






41. Individually created meanings






42. Paid - mediated form of communication from an identifiable source - designed to persuade the receiver to take some action






43. Messages have a long-term effect on the audience






44. Resemblance between sign and something else - variance in shared meaning






45. Perceivable part of the sign






46. Organization/structure of signs - inbuilt system of cultural meanings built into a sign






47. Way of thinking that makes the existing organization of social relations appear natural and inevitable






48. Buying a product to consume the myth - to form a relationship with the myth's creator






49. Choosing a release date - determining/adjusting the number of prints to make - developing/implementing a strategic communication campaign (advertising and public relations)






50. Discipline that studies the nature of a system of meaning