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Test your basic knowledge |
Mass Media And Pop Culture
Start Test
Study First
Subjects
:
journalism-and-media
,
bvat
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Historically shared meanings
social construction of reality
Cultivation analysis
brand elements
rituals
2. Discipline that studies the nature of a system of meaning
ideology
semiotics
Cumulative Effects Theory
media-industrial complex
3. Directed by processed and stored information - active receiver - change with maturation
characteristics of pop culture
fragile child
resilient child
advertising
4. Iconic brands - embedding into culture - how the brand contributes to society
Definitions of Culture
brand image
dealing with risk
Cultural Branding
5. Simple stories with compelling characters and resonant plots - provide ideals to live by
myth
major chains of exhibition
Emotional Branding
Cognitive Branding
6. People will immediately respond to a message
Cultivation analysis
Transmission vs. Cultural Model
Powerful Effects Theory
semiotics
7. Source - message - receiver - quantitative - individual
Cultural Branding
evidence of a consumer culture among children
Transmission Model
characteristics of culture
8. The use of news to promote corporate holdings is wrong.
brand identity
media-industrial complex
symbolic relationship (convention)
audience as a market commodity
9. Cognitive: ability to intellectually process information - Emotional: feelings created by media - - Aesthetic: interpreting media in an artistic POV - Moral: examining the values of the medium
symbolic relationship (convention)
Media literacy dimensions
Definitions of Culture
tradition sources of identity
10. Messages have little direct effect on the audience
Levels of communication
audience segmenting
Minimalist Effects Theory
activities in exhibition
11. Images - thoughts - words - or emotions that come to mind with a brand
characteristics of iconic brands
Message Effects
associations
fragile child
12. Meaning evoked by the signifier
exhibition
signifie
associations
Indirect (Cognitive) Effects Theory
13. Specific to a group of people - individuals are socialized into culture - individuals can belong to multiple subcultures - shared beliefs - behaviors - attitudes - etc.
Transmission Model
Emotional Branding
myth
characteristics of culture
14. Screenplay/screenwriter - location/production costs - hiring movie stars - hiring movie crew - securing Completion Bond company
activities in production
characteristics of pop culture
characteristics of culture
icons
15. Complimentary - the 'what' and the 'why'
characteristics of pop culture
audience segmenting
Transmission vs. Cultural Model
production
16. Of who you are - who we are - and who they are
audience segmenting
characteristics of pop culture
production
culture as communication
17. Breakdown based on demographics and psychographics
audience segmenting
Cultivation analysis
lifestyle effects
code
18. Combination of rituals and social construction of reality (via the Cultural Model)
new shared meanings
signifie
social construction of reality
rituals
19. Regal - AMC - Cinemark - Carmike - Cineplex Entertainment
culture as communication
audience as a market commodity
major chains of exhibition
Control the media
20. Fulfilling needs - emotional benefits
Emotional Branding
product integration
myth markets
activities in production
21. Activities - self-worth evaluation - problem-solving tactics
exhibition
evidence of a consumer culture among children
activities in production
tradition sources of identity
22. Organization/structure of signs - inbuilt system of cultural meanings built into a sign
associations
resilient child
code
iconical relationship (resemblance)
23. Mass messages would overwhelm people in the absence of the influences of family - mass media messages are a stimulus that would lead to a predictable attitudinal or behavioral response with nothing intervening between sender & audience
new sources of identity
The propaganda model
Levels of communication
Cultural Model
24. Interpersonal Communication - Intrapersonal Communication - Group Communication - Mass Communication
Cultural Branding
Levels of communication
lifestyle effects
ritual action
25. Perceivable part of the sign
signifier
factors that create a need for myth
rituals
Cognitive Branding
26. Mind-share - functional benefits - very basic
Powerful Effects Theory
social construction of reality
Cognitive Branding
signification system
27. Media can give status to an individual - because media coverage exposes them to large audiences - they can seem important
Status conferral
signification system
Transmission Model
Media literacy dimensions
28. Better brand recall - better creation of realism - lessens negative backlash due to overly-prominent placement
Status conferral
brand elements
levels of culture (high vs. low)
individual-level effects of product placement
29. Innovation - research and development - and risk
myth
brand image
components of the industrial process
evidence of a consumer culture among children
30. Cognitive Effects: people learn more from people they identify with - Attitudinal Effect: people develop feelings about a product - Behavioral Effect: actions such as clipping a coupon or voting for a candidate - Psychological Effect: Inspiring fear
Message Effects
Transmission vs. Cultural Model
Cultural Model
indexical relationship (casual connection)
31. Messages have a long-term effect on the audience
ideology
Powerful Effects Theory
Cumulative Effects Theory
associations
32. historically shared meanings (rituals) + individually created meanings (social construction of reality) = new shared meaning...qualitative - mass
major chains of exhibition
Minimalist Effects Theory
Media literacy dimensions
Cultural Model
33. Everything in your experience (object - action - event)
sign
activities in exhibition
brand image
characteristics of iconic brands
34. Meaning derived from a social agreement
symbolic relationship (convention)
Cognitive Branding
characteristics of pop culture
brand image
35. Wide release - platform release - exclusive release
culture as communication
signifie
activities in exhibition
distribution
36. National ideology vs. personal experience = tension
children as vulnerable consumers
Definitions of Culture
factors that create a need for myth
The propaganda model
37. The direct associations people make about a brand
audience as a market commodity
resilient child
brand image
Status conferral
38. Avoid production - follow models/copy-cat - create sequels of hits - burden the indies
production
dealing with risk
resilient child
myth
39. System of meanings generated by association of signifiers and signifieds
levels of culture (high vs. low)
Control the media
media-industrial complex
signification system
40. Presenting materials to the audience for viewing/buying
dealing with risk
distribution
Transmission vs. Cultural Model
exhibition
41. Creation of mass-media materials for distribution
production
activities in exhibition
Control the media
Definitions of Culture
42. Buying a product to consume the myth - to form a relationship with the myth's creator
new shared meanings
dealing with risk
new sources of identity
ritual action
43. Media are essential components of our lives - No mainstream media (MSM) - Everything from the margin moves to the center - Nothing's new; everything that happened in the past will happen again - New media are always scary - Activism and analysis are
culture as communication
Indirect (Cognitive) Effects Theory
sign
The truths of Media
44. Paid - mediated form of communication from an identifiable source - designed to persuade the receiver to take some action
myth
signifie
evidence of a consumer culture among children
advertising
45. Deep connection with culture - competition for share of culture - use of symbolism and what the brand 'stands' for
signifier
characteristics of iconic brands
code
fragile child
46. Different parts of the brand (ex. name - logo - colors)
brand elements
Transmission Model
production
lifestyle effects
47. Individually created meanings
brand elements
distribution
social construction of reality
Cultural Model
48. 1. widely favored or well-liked by many 2. originates from the people 3. is mass produced 4. left-over from high culture
Definitions of Culture
Minimalist Effects Theory
new shared meanings
signifie
49. Delivery of the produced material - marketing
Cultural Model
distribution
activities in distribution
signifie
50. National conversation = national identity - multiple brands in competition
brand elements
myth markets
activities in distribution
evidence of a consumer culture among children