Test your basic knowledge |

Mass Media And Pop Culture

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Creation of mass-media materials for distribution






2. Iconic brands - embedding into culture - how the brand contributes to society






3. Presenting materials to the audience for viewing/buying






4. People will immediately respond to a message






5. Fulfilling needs - emotional benefits






6. Media are essential components of our lives - No mainstream media (MSM) - Everything from the margin moves to the center - Nothing's new; everything that happened in the past will happen again - New media are always scary - Activism and analysis are






7. Meaning derived from a social agreement






8. Breakdown based on demographics and psychographics






9. Images - thoughts - words - or emotions that come to mind with a brand






10. Messages have a long-term effect on the audience






11. Wide release - platform release - exclusive release






12. Different parts of the brand (ex. name - logo - colors)






13. Use of the branded product as a prop in a production for a fee






14. Perceivable part of the sign






15. Socialization - inter-generational eavesdropping - role modeling - stereotyping






16. Source - message - receiver - quantitative - individual






17. Regal - AMC - Cinemark - Carmike - Cineplex Entertainment






18. Watching large amounts of tv cultivates a distinct view of the world that is sharply at odds with reality (Mean-World syndrome) - because of televised violence - heavy television viewers are more likely to fear violence






19. Buying a product to consume the myth - to form a relationship with the myth's creator






20. Meaning evoked by the signifier






21. Combination of rituals and social construction of reality (via the Cultural Model)






22. Specific to a group of people - individuals are socialized into culture - individuals can belong to multiple subcultures - shared beliefs - behaviors - attitudes - etc.






23. Individually created meanings






24. Directed by desires and emotions - passive receiver - early habits are difficult to change






25. Limited information sources - personal experience - and context for claims






26. Resemblance between sign and something else - variance in shared meaning






27. Delivery of the produced material - marketing






28. Better brand recall - better creation of realism - lessens negative backlash due to overly-prominent placement






29. Owners - Advertisers - Government - Special Interest Groups - News Sources - Audiences - Newsroom culture - Technology






30. Of who you are - who we are - and who they are






31. Encapsulated myths that fulfill our needs






32. Complimentary - the 'what' and the 'why'






33. Messages have little direct effect on the audience






34. The use of news to promote corporate holdings is wrong.






35. historically shared meanings (rituals) + individually created meanings (social construction of reality) = new shared meaning...qualitative - mass






36. Everything in your experience (object - action - event)






37. The direct associations people make about a brand






38. Preexisting beliefs of individuals influence perception of messages






39. Choosing a release date - determining/adjusting the number of prints to make - developing/implementing a strategic communication campaign (advertising and public relations)






40. Mass media - leisure activities - consumer lifestyle






41. Consumer deception via fewer defense mechanisms - mere exposure - and less processing






42. Sign and meaning linked by way of cause or association - ex. smoke means fire






43. Directed by processed and stored information - active receiver - change with maturation






44. Avoid production - follow models/copy-cat - create sequels of hits - burden the indies






45. Mass messages would overwhelm people in the absence of the influences of family - mass media messages are a stimulus that would lead to a predictable attitudinal or behavioral response with nothing intervening between sender & audience






46. Interpersonal Communication - Intrapersonal Communication - Group Communication - Mass Communication






47. Rejection of high vs. low distinction - populist/popular/public - reaction to mainstream - short shelf life






48. Mind-share - functional benefits - very basic






49. Separated based on bias of preference - preferences influenced by social class - education - etc.






50. Way of thinking that makes the existing organization of social relations appear natural and inevitable