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Test your basic knowledge |
Mass Media And Pop Culture
Start Test
Study First
Subjects
:
journalism-and-media
,
bvat
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Breakdown based on demographics and psychographics
fragile child
Media literacy dimensions
audience segmenting
social construction of reality
2. Images - thoughts - words - or emotions that come to mind with a brand
associations
ideology
rituals
Cultivation analysis
3. Way of thinking that makes the existing organization of social relations appear natural and inevitable
ideology
iconical relationship (resemblance)
brand image
sign
4. Iconic brands - embedding into culture - how the brand contributes to society
brand elements
code
Cultural Branding
signification system
5. Avoid production - follow models/copy-cat - create sequels of hits - burden the indies
characteristics of pop culture
individual-level effects of product placement
dealing with risk
Status conferral
6. Simple stories with compelling characters and resonant plots - provide ideals to live by
myth markets
Control the media
production
myth
7. Encapsulated myths that fulfill our needs
problems with product placement
icons
new shared meanings
ritual action
8. Messages have a long-term effect on the audience
factors that create a need for myth
Cognitive Branding
new shared meanings
Cumulative Effects Theory
9. Combination of rituals and social construction of reality (via the Cultural Model)
associations
semiotics
production
new shared meanings
10. Delivery of the produced material - marketing
Powerful Effects Theory
Cultural Model
distribution
exhibition
11. Wide release - platform release - exclusive release
individual-level effects of product placement
myth
activities in exhibition
Transmission Model
12. Perceivable part of the sign
problems with product placement
symbolic relationship (convention)
signifier
resilient child
13. Use of the branded product as a prop in a production for a fee
levels of culture (high vs. low)
culture as communication
Powerful Effects Theory
product placement
14. Deep connection with culture - competition for share of culture - use of symbolism and what the brand 'stands' for
signification system
indexical relationship (casual connection)
evidence of a consumer culture among children
characteristics of iconic brands
15. Buying a product to consume the myth - to form a relationship with the myth's creator
Cultural Model
Emotional Branding
code
ritual action
16. Resemblance between sign and something else - variance in shared meaning
code
signification system
audience segmenting
iconical relationship (resemblance)
17. Watching large amounts of tv cultivates a distinct view of the world that is sharply at odds with reality (Mean-World syndrome) - because of televised violence - heavy television viewers are more likely to fear violence
rituals
characteristics of iconic brands
Cultivation analysis
brand identity
18. Messages have little direct effect on the audience
Message Effects
ritual action
Minimalist Effects Theory
activities in production
19. historically shared meanings (rituals) + individually created meanings (social construction of reality) = new shared meaning...qualitative - mass
Cumulative Effects Theory
product integration
semiotics
Cultural Model
20. Consumer deception via fewer defense mechanisms - mere exposure - and less processing
iconical relationship (resemblance)
brand identity
problems with product placement
lifestyle effects
21. Socialization - inter-generational eavesdropping - role modeling - stereotyping
lifestyle effects
social construction of reality
characteristics of iconic brands
Cultivation analysis
22. Incorporating the branded product into the dialogue or plot of the production
Control the media
new sources of identity
product integration
culture as communication
23. Interpersonal Communication - Intrapersonal Communication - Group Communication - Mass Communication
Status conferral
iconical relationship (resemblance)
Levels of communication
brand image
24. Specific to a group of people - individuals are socialized into culture - individuals can belong to multiple subcultures - shared beliefs - behaviors - attitudes - etc.
audience targeting
factors that create a need for myth
tradition sources of identity
characteristics of culture
25. Owners - Advertisers - Government - Special Interest Groups - News Sources - Audiences - Newsroom culture - Technology
individual-level effects of product placement
Media literacy dimensions
Control the media
The truths of Media
26. Media can give status to an individual - because media coverage exposes them to large audiences - they can seem important
production
Status conferral
Cumulative Effects Theory
Transmission Model
27. Mind-share - functional benefits - very basic
children as vulnerable consumers
Cognitive Branding
Levels of communication
product integration
28. Paid - mediated form of communication from an identifiable source - designed to persuade the receiver to take some action
iconical relationship (resemblance)
advertising
resilient child
icons
29. Directed by desires and emotions - passive receiver - early habits are difficult to change
advertising
fragile child
production
culture as communication
30. National ideology vs. personal experience = tension
symbolic relationship (convention)
Powerful Effects Theory
Cultural Model
factors that create a need for myth
31. Complimentary - the 'what' and the 'why'
Transmission vs. Cultural Model
components of the industrial process
The truths of Media
Powerful Effects Theory
32. Religion - family - work
Cultural Branding
tradition sources of identity
Cultural Model
characteristics of pop culture
33. Mass media - leisure activities - consumer lifestyle
brand elements
evidence of a consumer culture among children
Transmission Model
new sources of identity
34. Historically shared meanings
new sources of identity
Levels of communication
rituals
major chains of exhibition
35. Regal - AMC - Cinemark - Carmike - Cineplex Entertainment
Transmission vs. Cultural Model
Media literacy dimensions
major chains of exhibition
factors that create a need for myth
36. Selecting a specific part to focus on within the demographic or psychographic
audience targeting
associations
social construction of reality
activities in distribution
37. Activities - self-worth evaluation - problem-solving tactics
levels of culture (high vs. low)
activities in exhibition
major chains of exhibition
evidence of a consumer culture among children
38. Everything in your experience (object - action - event)
production
myth
sign
Cumulative Effects Theory
39. Cognitive Effects: people learn more from people they identify with - Attitudinal Effect: people develop feelings about a product - Behavioral Effect: actions such as clipping a coupon or voting for a candidate - Psychological Effect: Inspiring fear
Indirect (Cognitive) Effects Theory
product placement
Message Effects
The propaganda model
40. Discipline that studies the nature of a system of meaning
semiotics
audience segmenting
Levels of communication
evidence of a consumer culture among children
41. Creation of mass-media materials for distribution
production
fragile child
dealing with risk
brand elements
42. Innovation - research and development - and risk
code
Transmission vs. Cultural Model
components of the industrial process
activities in exhibition
43. Meaning derived from a social agreement
children as vulnerable consumers
myth markets
Media literacy dimensions
symbolic relationship (convention)
44. Media are essential components of our lives - No mainstream media (MSM) - Everything from the margin moves to the center - Nothing's new; everything that happened in the past will happen again - New media are always scary - Activism and analysis are
code
The truths of Media
Levels of communication
Cumulative Effects Theory
45. Directed by processed and stored information - active receiver - change with maturation
resilient child
signification system
Message Effects
tradition sources of identity
46. Fulfilling needs - emotional benefits
lifestyle effects
tradition sources of identity
Emotional Branding
activities in production
47. When the audience is an 'object produced to be sold for profit' ex. Gossip Girl (media co. - advertisers - females 18 - screenwriter)
audience as a market commodity
Status conferral
major chains of exhibition
levels of culture (high vs. low)
48. Organization/structure of signs - inbuilt system of cultural meanings built into a sign
code
social construction of reality
The propaganda model
signifier
49. Meaning evoked by the signifier
myth markets
signifie
new sources of identity
social construction of reality
50. Cognitive: ability to intellectually process information - Emotional: feelings created by media - - Aesthetic: interpreting media in an artistic POV - Moral: examining the values of the medium
audience as a market commodity
brand image
Media literacy dimensions
fragile child