Test your basic knowledge |

Mass Media And Pop Culture

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Resemblance between sign and something else - variance in shared meaning






2. Of who you are - who we are - and who they are






3. Screenplay/screenwriter - location/production costs - hiring movie stars - hiring movie crew - securing Completion Bond company






4. Deep connection with culture - competition for share of culture - use of symbolism and what the brand 'stands' for






5. Fulfilling needs - emotional benefits






6. Cognitive Effects: people learn more from people they identify with - Attitudinal Effect: people develop feelings about a product - Behavioral Effect: actions such as clipping a coupon or voting for a candidate - Psychological Effect: Inspiring fear






7. Specific to a group of people - individuals are socialized into culture - individuals can belong to multiple subcultures - shared beliefs - behaviors - attitudes - etc.






8. Consumer deception via fewer defense mechanisms - mere exposure - and less processing






9. Organization/structure of signs - inbuilt system of cultural meanings built into a sign






10. Messages have little direct effect on the audience






11. Interpersonal Communication - Intrapersonal Communication - Group Communication - Mass Communication






12. Presenting materials to the audience for viewing/buying






13. Complimentary - the 'what' and the 'why'






14. Use of the branded product as a prop in a production for a fee






15. Activities - self-worth evaluation - problem-solving tactics






16. The use of news to promote corporate holdings is wrong.






17. Innovation - research and development - and risk






18. Mass messages would overwhelm people in the absence of the influences of family - mass media messages are a stimulus that would lead to a predictable attitudinal or behavioral response with nothing intervening between sender & audience






19. 1. widely favored or well-liked by many 2. originates from the people 3. is mass produced 4. left-over from high culture






20. Media can give status to an individual - because media coverage exposes them to large audiences - they can seem important






21. Avoid production - follow models/copy-cat - create sequels of hits - burden the indies






22. Perceivable part of the sign






23. Owners - Advertisers - Government - Special Interest Groups - News Sources - Audiences - Newsroom culture - Technology






24. National conversation = national identity - multiple brands in competition






25. People will immediately respond to a message






26. Encapsulated myths that fulfill our needs






27. Iconic brands - embedding into culture - how the brand contributes to society






28. Breakdown based on demographics and psychographics






29. Selecting a specific part to focus on within the demographic or psychographic






30. System of meanings generated by association of signifiers and signifieds






31. Cognitive: ability to intellectually process information - Emotional: feelings created by media - - Aesthetic: interpreting media in an artistic POV - Moral: examining the values of the medium






32. Simple stories with compelling characters and resonant plots - provide ideals to live by






33. Socialization - inter-generational eavesdropping - role modeling - stereotyping






34. Regal - AMC - Cinemark - Carmike - Cineplex Entertainment






35. Creation of mass-media materials for distribution






36. Better brand recall - better creation of realism - lessens negative backlash due to overly-prominent placement






37. Meaning evoked by the signifier






38. Mass media - leisure activities - consumer lifestyle






39. Mind-share - functional benefits - very basic






40. Source - message - receiver - quantitative - individual






41. National ideology vs. personal experience = tension






42. Messages have a long-term effect on the audience






43. The direct associations people make about a brand






44. Images - thoughts - words - or emotions that come to mind with a brand






45. Limited information sources - personal experience - and context for claims






46. Buying a product to consume the myth - to form a relationship with the myth's creator






47. Sign and meaning linked by way of cause or association - ex. smoke means fire






48. Wide release - platform release - exclusive release






49. Choosing a release date - determining/adjusting the number of prints to make - developing/implementing a strategic communication campaign (advertising and public relations)






50. Delivery of the produced material - marketing