Test your basic knowledge |

Mass Media And Pop Culture

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Iconic brands - embedding into culture - how the brand contributes to society






2. Images - thoughts - words - or emotions that come to mind with a brand






3. Historically shared meanings






4. Owners - Advertisers - Government - Special Interest Groups - News Sources - Audiences - Newsroom culture - Technology






5. Cognitive: ability to intellectually process information - Emotional: feelings created by media - - Aesthetic: interpreting media in an artistic POV - Moral: examining the values of the medium






6. Specific to a group of people - individuals are socialized into culture - individuals can belong to multiple subcultures - shared beliefs - behaviors - attitudes - etc.






7. Fulfilling needs - emotional benefits






8. Mass messages would overwhelm people in the absence of the influences of family - mass media messages are a stimulus that would lead to a predictable attitudinal or behavioral response with nothing intervening between sender & audience






9. Regal - AMC - Cinemark - Carmike - Cineplex Entertainment






10. Avoid production - follow models/copy-cat - create sequels of hits - burden the indies






11. Organization/structure of signs - inbuilt system of cultural meanings built into a sign






12. Source - message - receiver - quantitative - individual






13. Paid - mediated form of communication from an identifiable source - designed to persuade the receiver to take some action






14. National conversation = national identity - multiple brands in competition






15. historically shared meanings (rituals) + individually created meanings (social construction of reality) = new shared meaning...qualitative - mass






16. Messages have a long-term effect on the audience






17. Media can give status to an individual - because media coverage exposes them to large audiences - they can seem important






18. The use of news to promote corporate holdings is wrong.






19. Socialization - inter-generational eavesdropping - role modeling - stereotyping






20. Breakdown based on demographics and psychographics






21. Discipline that studies the nature of a system of meaning






22. Rejection of high vs. low distinction - populist/popular/public - reaction to mainstream - short shelf life






23. The direct associations people make about a brand






24. Use of the branded product as a prop in a production for a fee






25. Encapsulated myths that fulfill our needs






26. Simple stories with compelling characters and resonant plots - provide ideals to live by






27. Cognitive Effects: people learn more from people they identify with - Attitudinal Effect: people develop feelings about a product - Behavioral Effect: actions such as clipping a coupon or voting for a candidate - Psychological Effect: Inspiring fear






28. Religion - family - work






29. Innovation - research and development - and risk






30. Activities - self-worth evaluation - problem-solving tactics






31. Directed by processed and stored information - active receiver - change with maturation






32. Delivery of the produced material - marketing






33. Different parts of the brand (ex. name - logo - colors)






34. Wide release - platform release - exclusive release






35. Interpersonal Communication - Intrapersonal Communication - Group Communication - Mass Communication






36. Perceivable part of the sign






37. Screenplay/screenwriter - location/production costs - hiring movie stars - hiring movie crew - securing Completion Bond company






38. Way of thinking that makes the existing organization of social relations appear natural and inevitable






39. Creation of mass-media materials for distribution






40. System of meanings generated by association of signifiers and signifieds






41. Incorporating the branded product into the dialogue or plot of the production






42. Combination of rituals and social construction of reality (via the Cultural Model)






43. Separated based on bias of preference - preferences influenced by social class - education - etc.






44. National ideology vs. personal experience = tension






45. Limited information sources - personal experience - and context for claims






46. Directed by desires and emotions - passive receiver - early habits are difficult to change






47. Created by the consumers from: name - logo - tagline - colors - music - etc.






48. Deep connection with culture - competition for share of culture - use of symbolism and what the brand 'stands' for






49. Better brand recall - better creation of realism - lessens negative backlash due to overly-prominent placement






50. Messages have little direct effect on the audience