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Test your basic knowledge |
Mass Media And Pop Culture
Start Test
Study First
Subjects
:
journalism-and-media
,
bvat
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Iconic brands - embedding into culture - how the brand contributes to society
components of the industrial process
brand image
Cultural Branding
signifier
2. Simple stories with compelling characters and resonant plots - provide ideals to live by
product placement
Emotional Branding
evidence of a consumer culture among children
myth
3. Source - message - receiver - quantitative - individual
production
Media literacy dimensions
Transmission Model
code
4. Complimentary - the 'what' and the 'why'
brand elements
code
Transmission vs. Cultural Model
ritual action
5. The direct associations people make about a brand
brand identity
brand image
production
dealing with risk
6. Directed by desires and emotions - passive receiver - early habits are difficult to change
audience segmenting
production
exhibition
fragile child
7. Specific to a group of people - individuals are socialized into culture - individuals can belong to multiple subcultures - shared beliefs - behaviors - attitudes - etc.
code
production
characteristics of culture
Cultivation analysis
8. Activities - self-worth evaluation - problem-solving tactics
evidence of a consumer culture among children
social construction of reality
semiotics
Cultural Model
9. Delivery of the produced material - marketing
audience segmenting
activities in distribution
distribution
activities in production
10. Preexisting beliefs of individuals influence perception of messages
Indirect (Cognitive) Effects Theory
ritual action
problems with product placement
production
11. Mass messages would overwhelm people in the absence of the influences of family - mass media messages are a stimulus that would lead to a predictable attitudinal or behavioral response with nothing intervening between sender & audience
The propaganda model
fragile child
audience targeting
Control the media
12. Resemblance between sign and something else - variance in shared meaning
iconical relationship (resemblance)
code
Transmission vs. Cultural Model
icons
13. Messages have little direct effect on the audience
Media literacy dimensions
audience targeting
new sources of identity
Minimalist Effects Theory
14. When the audience is an 'object produced to be sold for profit' ex. Gossip Girl (media co. - advertisers - females 18 - screenwriter)
Transmission vs. Cultural Model
children as vulnerable consumers
signification system
audience as a market commodity
15. Combination of rituals and social construction of reality (via the Cultural Model)
new shared meanings
sign
activities in production
Transmission vs. Cultural Model
16. Discipline that studies the nature of a system of meaning
brand identity
advertising
Control the media
semiotics
17. Sign and meaning linked by way of cause or association - ex. smoke means fire
ritual action
sign
Transmission vs. Cultural Model
indexical relationship (casual connection)
18. Organization/structure of signs - inbuilt system of cultural meanings built into a sign
code
Transmission Model
new shared meanings
ideology
19. Created by the consumers from: name - logo - tagline - colors - music - etc.
rituals
brand identity
symbolic relationship (convention)
code
20. Consumer deception via fewer defense mechanisms - mere exposure - and less processing
media-industrial complex
Cultural Branding
problems with product placement
Emotional Branding
21. Different parts of the brand (ex. name - logo - colors)
Transmission vs. Cultural Model
brand elements
audience segmenting
new shared meanings
22. Owners - Advertisers - Government - Special Interest Groups - News Sources - Audiences - Newsroom culture - Technology
production
media-industrial complex
dealing with risk
Control the media
23. System of meanings generated by association of signifiers and signifieds
signification system
Cognitive Branding
Powerful Effects Theory
advertising
24. Messages have a long-term effect on the audience
Emotional Branding
Cumulative Effects Theory
characteristics of pop culture
evidence of a consumer culture among children
25. Wide release - platform release - exclusive release
activities in exhibition
indexical relationship (casual connection)
characteristics of iconic brands
rituals
26. Separated based on bias of preference - preferences influenced by social class - education - etc.
Minimalist Effects Theory
myth
evidence of a consumer culture among children
levels of culture (high vs. low)
27. National ideology vs. personal experience = tension
factors that create a need for myth
brand identity
myth
iconical relationship (resemblance)
28. Mass media - leisure activities - consumer lifestyle
new sources of identity
tradition sources of identity
signification system
Transmission vs. Cultural Model
29. Cognitive: ability to intellectually process information - Emotional: feelings created by media - - Aesthetic: interpreting media in an artistic POV - Moral: examining the values of the medium
Levels of communication
characteristics of culture
Media literacy dimensions
activities in exhibition
30. Choosing a release date - determining/adjusting the number of prints to make - developing/implementing a strategic communication campaign (advertising and public relations)
Definitions of Culture
ritual action
sign
activities in distribution
31. Use of the branded product as a prop in a production for a fee
major chains of exhibition
product placement
Minimalist Effects Theory
sign
32. Historically shared meanings
Media literacy dimensions
rituals
characteristics of culture
myth
33. Watching large amounts of tv cultivates a distinct view of the world that is sharply at odds with reality (Mean-World syndrome) - because of televised violence - heavy television viewers are more likely to fear violence
symbolic relationship (convention)
brand elements
children as vulnerable consumers
Cultivation analysis
34. Mind-share - functional benefits - very basic
Cognitive Branding
problems with product placement
brand identity
fragile child
35. historically shared meanings (rituals) + individually created meanings (social construction of reality) = new shared meaning...qualitative - mass
brand image
activities in production
Cultural Model
lifestyle effects
36. Images - thoughts - words - or emotions that come to mind with a brand
associations
Cultural Branding
dealing with risk
social construction of reality
37. Deep connection with culture - competition for share of culture - use of symbolism and what the brand 'stands' for
problems with product placement
distribution
rituals
characteristics of iconic brands
38. Regal - AMC - Cinemark - Carmike - Cineplex Entertainment
major chains of exhibition
culture as communication
Cultural Branding
individual-level effects of product placement
39. National conversation = national identity - multiple brands in competition
audience targeting
Minimalist Effects Theory
myth markets
exhibition
40. Socialization - inter-generational eavesdropping - role modeling - stereotyping
major chains of exhibition
fragile child
problems with product placement
lifestyle effects
41. Of who you are - who we are - and who they are
product integration
Transmission vs. Cultural Model
audience targeting
culture as communication
42. 1. widely favored or well-liked by many 2. originates from the people 3. is mass produced 4. left-over from high culture
Emotional Branding
distribution
Definitions of Culture
characteristics of culture
43. Presenting materials to the audience for viewing/buying
exhibition
The truths of Media
Minimalist Effects Theory
Cognitive Branding
44. Way of thinking that makes the existing organization of social relations appear natural and inevitable
code
signification system
ideology
The propaganda model
45. Selecting a specific part to focus on within the demographic or psychographic
audience targeting
Indirect (Cognitive) Effects Theory
product placement
exhibition
46. Creation of mass-media materials for distribution
code
dealing with risk
production
individual-level effects of product placement
47. Cognitive Effects: people learn more from people they identify with - Attitudinal Effect: people develop feelings about a product - Behavioral Effect: actions such as clipping a coupon or voting for a candidate - Psychological Effect: Inspiring fear
lifestyle effects
Message Effects
exhibition
media-industrial complex
48. Religion - family - work
activities in distribution
tradition sources of identity
Cultural Branding
signifier
49. Everything in your experience (object - action - event)
brand image
Levels of communication
sign
lifestyle effects
50. Avoid production - follow models/copy-cat - create sequels of hits - burden the indies
major chains of exhibition
dealing with risk
audience as a market commodity
code