Test your basic knowledge |

Mass Media And Pop Culture

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Deep connection with culture - competition for share of culture - use of symbolism and what the brand 'stands' for






2. Messages have a long-term effect on the audience






3. Paid - mediated form of communication from an identifiable source - designed to persuade the receiver to take some action






4. Complimentary - the 'what' and the 'why'






5. Created by the consumers from: name - logo - tagline - colors - music - etc.






6. Delivery of the produced material - marketing






7. Incorporating the branded product into the dialogue or plot of the production






8. Mass messages would overwhelm people in the absence of the influences of family - mass media messages are a stimulus that would lead to a predictable attitudinal or behavioral response with nothing intervening between sender & audience






9. Everything in your experience (object - action - event)






10. Use of the branded product as a prop in a production for a fee






11. Better brand recall - better creation of realism - lessens negative backlash due to overly-prominent placement






12. Specific to a group of people - individuals are socialized into culture - individuals can belong to multiple subcultures - shared beliefs - behaviors - attitudes - etc.






13. People will immediately respond to a message






14. Historically shared meanings






15. The direct associations people make about a brand






16. Fulfilling needs - emotional benefits






17. System of meanings generated by association of signifiers and signifieds






18. Creation of mass-media materials for distribution






19. Media can give status to an individual - because media coverage exposes them to large audiences - they can seem important






20. National ideology vs. personal experience = tension






21. Buying a product to consume the myth - to form a relationship with the myth's creator






22. historically shared meanings (rituals) + individually created meanings (social construction of reality) = new shared meaning...qualitative - mass






23. Screenplay/screenwriter - location/production costs - hiring movie stars - hiring movie crew - securing Completion Bond company






24. 1. widely favored or well-liked by many 2. originates from the people 3. is mass produced 4. left-over from high culture






25. Sign and meaning linked by way of cause or association - ex. smoke means fire






26. Consumer deception via fewer defense mechanisms - mere exposure - and less processing






27. Separated based on bias of preference - preferences influenced by social class - education - etc.






28. Of who you are - who we are - and who they are






29. Encapsulated myths that fulfill our needs






30. Resemblance between sign and something else - variance in shared meaning






31. National conversation = national identity - multiple brands in competition






32. Regal - AMC - Cinemark - Carmike - Cineplex Entertainment






33. Activities - self-worth evaluation - problem-solving tactics






34. Meaning evoked by the signifier






35. Cognitive Effects: people learn more from people they identify with - Attitudinal Effect: people develop feelings about a product - Behavioral Effect: actions such as clipping a coupon or voting for a candidate - Psychological Effect: Inspiring fear






36. Directed by desires and emotions - passive receiver - early habits are difficult to change






37. Messages have little direct effect on the audience






38. Different parts of the brand (ex. name - logo - colors)






39. Rejection of high vs. low distinction - populist/popular/public - reaction to mainstream - short shelf life






40. Media are essential components of our lives - No mainstream media (MSM) - Everything from the margin moves to the center - Nothing's new; everything that happened in the past will happen again - New media are always scary - Activism and analysis are






41. Choosing a release date - determining/adjusting the number of prints to make - developing/implementing a strategic communication campaign (advertising and public relations)






42. Preexisting beliefs of individuals influence perception of messages






43. Avoid production - follow models/copy-cat - create sequels of hits - burden the indies






44. Directed by processed and stored information - active receiver - change with maturation






45. Perceivable part of the sign






46. Innovation - research and development - and risk






47. Religion - family - work






48. The use of news to promote corporate holdings is wrong.






49. Cognitive: ability to intellectually process information - Emotional: feelings created by media - - Aesthetic: interpreting media in an artistic POV - Moral: examining the values of the medium






50. Selecting a specific part to focus on within the demographic or psychographic