Test your basic knowledge |

Mass Media And Pop Culture

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Socialization - inter-generational eavesdropping - role modeling - stereotyping






2. Wide release - platform release - exclusive release






3. Source - message - receiver - quantitative - individual






4. The use of news to promote corporate holdings is wrong.






5. Breakdown based on demographics and psychographics






6. Avoid production - follow models/copy-cat - create sequels of hits - burden the indies






7. Mass media - leisure activities - consumer lifestyle






8. People will immediately respond to a message






9. Encapsulated myths that fulfill our needs






10. Selecting a specific part to focus on within the demographic or psychographic






11. Deep connection with culture - competition for share of culture - use of symbolism and what the brand 'stands' for






12. Messages have a long-term effect on the audience






13. Screenplay/screenwriter - location/production costs - hiring movie stars - hiring movie crew - securing Completion Bond company






14. National conversation = national identity - multiple brands in competition






15. Created by the consumers from: name - logo - tagline - colors - music - etc.






16. Incorporating the branded product into the dialogue or plot of the production






17. 1. widely favored or well-liked by many 2. originates from the people 3. is mass produced 4. left-over from high culture






18. Innovation - research and development - and risk






19. National ideology vs. personal experience = tension






20. Of who you are - who we are - and who they are






21. Messages have little direct effect on the audience






22. System of meanings generated by association of signifiers and signifieds






23. Organization/structure of signs - inbuilt system of cultural meanings built into a sign






24. Mass messages would overwhelm people in the absence of the influences of family - mass media messages are a stimulus that would lead to a predictable attitudinal or behavioral response with nothing intervening between sender & audience






25. When the audience is an 'object produced to be sold for profit' ex. Gossip Girl (media co. - advertisers - females 18 - screenwriter)






26. Activities - self-worth evaluation - problem-solving tactics






27. Presenting materials to the audience for viewing/buying






28. Rejection of high vs. low distinction - populist/popular/public - reaction to mainstream - short shelf life






29. historically shared meanings (rituals) + individually created meanings (social construction of reality) = new shared meaning...qualitative - mass






30. Combination of rituals and social construction of reality (via the Cultural Model)






31. Directed by desires and emotions - passive receiver - early habits are difficult to change






32. Religion - family - work






33. Regal - AMC - Cinemark - Carmike - Cineplex Entertainment






34. Individually created meanings






35. Images - thoughts - words - or emotions that come to mind with a brand






36. Interpersonal Communication - Intrapersonal Communication - Group Communication - Mass Communication






37. Creation of mass-media materials for distribution






38. Fulfilling needs - emotional benefits






39. Iconic brands - embedding into culture - how the brand contributes to society






40. Discipline that studies the nature of a system of meaning






41. Simple stories with compelling characters and resonant plots - provide ideals to live by






42. Meaning derived from a social agreement






43. Consumer deception via fewer defense mechanisms - mere exposure - and less processing






44. Separated based on bias of preference - preferences influenced by social class - education - etc.






45. Better brand recall - better creation of realism - lessens negative backlash due to overly-prominent placement






46. The direct associations people make about a brand






47. Different parts of the brand (ex. name - logo - colors)






48. Limited information sources - personal experience - and context for claims






49. Buying a product to consume the myth - to form a relationship with the myth's creator






50. Complimentary - the 'what' and the 'why'