Test your basic knowledge |

Mass Media And Pop Culture

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Fulfilling needs - emotional benefits






2. Delivery of the produced material - marketing






3. The direct associations people make about a brand






4. Avoid production - follow models/copy-cat - create sequels of hits - burden the indies






5. Specific to a group of people - individuals are socialized into culture - individuals can belong to multiple subcultures - shared beliefs - behaviors - attitudes - etc.






6. Innovation - research and development - and risk






7. Individually created meanings






8. Consumer deception via fewer defense mechanisms - mere exposure - and less processing






9. Selecting a specific part to focus on within the demographic or psychographic






10. Media are essential components of our lives - No mainstream media (MSM) - Everything from the margin moves to the center - Nothing's new; everything that happened in the past will happen again - New media are always scary - Activism and analysis are






11. Perceivable part of the sign






12. Presenting materials to the audience for viewing/buying






13. Iconic brands - embedding into culture - how the brand contributes to society






14. Images - thoughts - words - or emotions that come to mind with a brand






15. Mass messages would overwhelm people in the absence of the influences of family - mass media messages are a stimulus that would lead to a predictable attitudinal or behavioral response with nothing intervening between sender & audience






16. Better brand recall - better creation of realism - lessens negative backlash due to overly-prominent placement






17. Directed by desires and emotions - passive receiver - early habits are difficult to change






18. Organization/structure of signs - inbuilt system of cultural meanings built into a sign






19. Limited information sources - personal experience - and context for claims






20. Interpersonal Communication - Intrapersonal Communication - Group Communication - Mass Communication






21. Way of thinking that makes the existing organization of social relations appear natural and inevitable






22. Incorporating the branded product into the dialogue or plot of the production






23. Activities - self-worth evaluation - problem-solving tactics






24. Simple stories with compelling characters and resonant plots - provide ideals to live by






25. Mass media - leisure activities - consumer lifestyle






26. Owners - Advertisers - Government - Special Interest Groups - News Sources - Audiences - Newsroom culture - Technology






27. System of meanings generated by association of signifiers and signifieds






28. Meaning derived from a social agreement






29. Directed by processed and stored information - active receiver - change with maturation






30. Sign and meaning linked by way of cause or association - ex. smoke means fire






31. Cognitive Effects: people learn more from people they identify with - Attitudinal Effect: people develop feelings about a product - Behavioral Effect: actions such as clipping a coupon or voting for a candidate - Psychological Effect: Inspiring fear






32. The use of news to promote corporate holdings is wrong.






33. Different parts of the brand (ex. name - logo - colors)






34. Complimentary - the 'what' and the 'why'






35. Wide release - platform release - exclusive release






36. When the audience is an 'object produced to be sold for profit' ex. Gossip Girl (media co. - advertisers - females 18 - screenwriter)






37. Created by the consumers from: name - logo - tagline - colors - music - etc.






38. Buying a product to consume the myth - to form a relationship with the myth's creator






39. Use of the branded product as a prop in a production for a fee






40. Combination of rituals and social construction of reality (via the Cultural Model)






41. Discipline that studies the nature of a system of meaning






42. Preexisting beliefs of individuals influence perception of messages






43. Choosing a release date - determining/adjusting the number of prints to make - developing/implementing a strategic communication campaign (advertising and public relations)






44. Resemblance between sign and something else - variance in shared meaning






45. historically shared meanings (rituals) + individually created meanings (social construction of reality) = new shared meaning...qualitative - mass






46. Meaning evoked by the signifier






47. Cognitive: ability to intellectually process information - Emotional: feelings created by media - - Aesthetic: interpreting media in an artistic POV - Moral: examining the values of the medium






48. Rejection of high vs. low distinction - populist/popular/public - reaction to mainstream - short shelf life






49. Mind-share - functional benefits - very basic






50. Everything in your experience (object - action - event)