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Test your basic knowledge |
Mass Media And Pop Culture
Start Test
Study First
Subjects
:
journalism-and-media
,
bvat
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Simple stories with compelling characters and resonant plots - provide ideals to live by
rituals
myth
Cumulative Effects Theory
signification system
2. Socialization - inter-generational eavesdropping - role modeling - stereotyping
signification system
levels of culture (high vs. low)
Transmission Model
lifestyle effects
3. 1. widely favored or well-liked by many 2. originates from the people 3. is mass produced 4. left-over from high culture
characteristics of culture
Cultivation analysis
lifestyle effects
Definitions of Culture
4. Activities - self-worth evaluation - problem-solving tactics
activities in production
product placement
evidence of a consumer culture among children
characteristics of pop culture
5. Watching large amounts of tv cultivates a distinct view of the world that is sharply at odds with reality (Mean-World syndrome) - because of televised violence - heavy television viewers are more likely to fear violence
characteristics of iconic brands
Cultivation analysis
culture as communication
icons
6. Paid - mediated form of communication from an identifiable source - designed to persuade the receiver to take some action
exhibition
advertising
brand image
Emotional Branding
7. Directed by desires and emotions - passive receiver - early habits are difficult to change
distribution
fragile child
dealing with risk
tradition sources of identity
8. The direct associations people make about a brand
Indirect (Cognitive) Effects Theory
brand image
children as vulnerable consumers
production
9. Mind-share - functional benefits - very basic
Cognitive Branding
Indirect (Cognitive) Effects Theory
activities in distribution
The propaganda model
10. Organization/structure of signs - inbuilt system of cultural meanings built into a sign
myth
factors that create a need for myth
new shared meanings
code
11. Everything in your experience (object - action - event)
dealing with risk
sign
factors that create a need for myth
ritual action
12. Interpersonal Communication - Intrapersonal Communication - Group Communication - Mass Communication
Emotional Branding
signifier
Levels of communication
characteristics of pop culture
13. Different parts of the brand (ex. name - logo - colors)
brand elements
new shared meanings
myth
Media literacy dimensions
14. When the audience is an 'object produced to be sold for profit' ex. Gossip Girl (media co. - advertisers - females 18 - screenwriter)
audience as a market commodity
The propaganda model
Cumulative Effects Theory
audience segmenting
15. Separated based on bias of preference - preferences influenced by social class - education - etc.
fragile child
symbolic relationship (convention)
levels of culture (high vs. low)
Media literacy dimensions
16. Fulfilling needs - emotional benefits
Emotional Branding
lifestyle effects
The truths of Media
culture as communication
17. Messages have little direct effect on the audience
Cultural Model
production
problems with product placement
Minimalist Effects Theory
18. Individually created meanings
social construction of reality
new sources of identity
evidence of a consumer culture among children
tradition sources of identity
19. National ideology vs. personal experience = tension
new shared meanings
product placement
factors that create a need for myth
resilient child
20. Of who you are - who we are - and who they are
brand identity
culture as communication
components of the industrial process
signifier
21. Meaning derived from a social agreement
symbolic relationship (convention)
lifestyle effects
activities in distribution
social construction of reality
22. Mass media - leisure activities - consumer lifestyle
Emotional Branding
code
audience targeting
new sources of identity
23. Resemblance between sign and something else - variance in shared meaning
Cultural Model
Cumulative Effects Theory
iconical relationship (resemblance)
dealing with risk
24. Selecting a specific part to focus on within the demographic or psychographic
sign
audience targeting
code
new shared meanings
25. Specific to a group of people - individuals are socialized into culture - individuals can belong to multiple subcultures - shared beliefs - behaviors - attitudes - etc.
Cultivation analysis
sign
characteristics of culture
icons
26. Encapsulated myths that fulfill our needs
icons
characteristics of pop culture
individual-level effects of product placement
Emotional Branding
27. People will immediately respond to a message
myth
Powerful Effects Theory
signification system
Cultivation analysis
28. Media can give status to an individual - because media coverage exposes them to large audiences - they can seem important
audience targeting
brand image
Status conferral
major chains of exhibition
29. System of meanings generated by association of signifiers and signifieds
media-industrial complex
new shared meanings
signification system
components of the industrial process
30. Wide release - platform release - exclusive release
components of the industrial process
activities in exhibition
product integration
production
31. Perceivable part of the sign
signifier
Levels of communication
Control the media
major chains of exhibition
32. Historically shared meanings
characteristics of pop culture
culture as communication
characteristics of iconic brands
rituals
33. Way of thinking that makes the existing organization of social relations appear natural and inevitable
resilient child
ideology
indexical relationship (casual connection)
product integration
34. Images - thoughts - words - or emotions that come to mind with a brand
ritual action
Indirect (Cognitive) Effects Theory
associations
audience as a market commodity
35. Preexisting beliefs of individuals influence perception of messages
new sources of identity
Indirect (Cognitive) Effects Theory
The truths of Media
audience segmenting
36. Breakdown based on demographics and psychographics
audience segmenting
icons
characteristics of iconic brands
Message Effects
37. Consumer deception via fewer defense mechanisms - mere exposure - and less processing
problems with product placement
exhibition
Minimalist Effects Theory
Cultural Model
38. Created by the consumers from: name - logo - tagline - colors - music - etc.
brand identity
code
Transmission vs. Cultural Model
ideology
39. Screenplay/screenwriter - location/production costs - hiring movie stars - hiring movie crew - securing Completion Bond company
production
activities in production
problems with product placement
ritual action
40. Discipline that studies the nature of a system of meaning
myth markets
advertising
symbolic relationship (convention)
semiotics
41. Directed by processed and stored information - active receiver - change with maturation
Transmission Model
signification system
culture as communication
resilient child
42. Delivery of the produced material - marketing
distribution
lifestyle effects
fragile child
problems with product placement
43. Use of the branded product as a prop in a production for a fee
activities in exhibition
advertising
product placement
Cultural Branding
44. Rejection of high vs. low distinction - populist/popular/public - reaction to mainstream - short shelf life
characteristics of pop culture
Cultivation analysis
activities in distribution
myth
45. Buying a product to consume the myth - to form a relationship with the myth's creator
ritual action
product integration
characteristics of pop culture
production
46. Better brand recall - better creation of realism - lessens negative backlash due to overly-prominent placement
Levels of communication
evidence of a consumer culture among children
individual-level effects of product placement
audience targeting
47. The use of news to promote corporate holdings is wrong.
media-industrial complex
Indirect (Cognitive) Effects Theory
Control the media
indexical relationship (casual connection)
48. Cognitive: ability to intellectually process information - Emotional: feelings created by media - - Aesthetic: interpreting media in an artistic POV - Moral: examining the values of the medium
children as vulnerable consumers
Emotional Branding
activities in production
Media literacy dimensions
49. Limited information sources - personal experience - and context for claims
major chains of exhibition
exhibition
children as vulnerable consumers
characteristics of iconic brands
50. Avoid production - follow models/copy-cat - create sequels of hits - burden the indies
characteristics of iconic brands
production
ritual action
dealing with risk