Test your basic knowledge |

Mass Media And Pop Culture

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The use of news to promote corporate holdings is wrong.






2. Separated based on bias of preference - preferences influenced by social class - education - etc.






3. Resemblance between sign and something else - variance in shared meaning






4. Cognitive: ability to intellectually process information - Emotional: feelings created by media - - Aesthetic: interpreting media in an artistic POV - Moral: examining the values of the medium






5. Mass media - leisure activities - consumer lifestyle






6. Selecting a specific part to focus on within the demographic or psychographic






7. People will immediately respond to a message






8. Regal - AMC - Cinemark - Carmike - Cineplex Entertainment






9. Different parts of the brand (ex. name - logo - colors)






10. Socialization - inter-generational eavesdropping - role modeling - stereotyping






11. Paid - mediated form of communication from an identifiable source - designed to persuade the receiver to take some action






12. Individually created meanings






13. Interpersonal Communication - Intrapersonal Communication - Group Communication - Mass Communication






14. Of who you are - who we are - and who they are






15. System of meanings generated by association of signifiers and signifieds






16. Media can give status to an individual - because media coverage exposes them to large audiences - they can seem important






17. Everything in your experience (object - action - event)






18. Choosing a release date - determining/adjusting the number of prints to make - developing/implementing a strategic communication campaign (advertising and public relations)






19. Images - thoughts - words - or emotions that come to mind with a brand






20. Perceivable part of the sign






21. Incorporating the branded product into the dialogue or plot of the production






22. Discipline that studies the nature of a system of meaning






23. Directed by processed and stored information - active receiver - change with maturation






24. Iconic brands - embedding into culture - how the brand contributes to society






25. The direct associations people make about a brand






26. Better brand recall - better creation of realism - lessens negative backlash due to overly-prominent placement






27. Deep connection with culture - competition for share of culture - use of symbolism and what the brand 'stands' for






28. Presenting materials to the audience for viewing/buying






29. Religion - family - work






30. Cognitive Effects: people learn more from people they identify with - Attitudinal Effect: people develop feelings about a product - Behavioral Effect: actions such as clipping a coupon or voting for a candidate - Psychological Effect: Inspiring fear






31. Owners - Advertisers - Government - Special Interest Groups - News Sources - Audiences - Newsroom culture - Technology






32. Use of the branded product as a prop in a production for a fee






33. Creation of mass-media materials for distribution






34. Organization/structure of signs - inbuilt system of cultural meanings built into a sign






35. Created by the consumers from: name - logo - tagline - colors - music - etc.






36. Messages have a long-term effect on the audience






37. Messages have little direct effect on the audience






38. National ideology vs. personal experience = tension






39. Delivery of the produced material - marketing






40. Watching large amounts of tv cultivates a distinct view of the world that is sharply at odds with reality (Mean-World syndrome) - because of televised violence - heavy television viewers are more likely to fear violence






41. Directed by desires and emotions - passive receiver - early habits are difficult to change






42. Mind-share - functional benefits - very basic






43. Activities - self-worth evaluation - problem-solving tactics






44. Innovation - research and development - and risk






45. Screenplay/screenwriter - location/production costs - hiring movie stars - hiring movie crew - securing Completion Bond company






46. Combination of rituals and social construction of reality (via the Cultural Model)






47. Media are essential components of our lives - No mainstream media (MSM) - Everything from the margin moves to the center - Nothing's new; everything that happened in the past will happen again - New media are always scary - Activism and analysis are






48. Meaning derived from a social agreement






49. Historically shared meanings






50. When the audience is an 'object produced to be sold for profit' ex. Gossip Girl (media co. - advertisers - females 18 - screenwriter)