Test your basic knowledge |

Mass Media And Pop Culture

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Media are essential components of our lives - No mainstream media (MSM) - Everything from the margin moves to the center - Nothing's new; everything that happened in the past will happen again - New media are always scary - Activism and analysis are






2. Meaning derived from a social agreement






3. Innovation - research and development - and risk






4. Specific to a group of people - individuals are socialized into culture - individuals can belong to multiple subcultures - shared beliefs - behaviors - attitudes - etc.






5. Screenplay/screenwriter - location/production costs - hiring movie stars - hiring movie crew - securing Completion Bond company






6. Perceivable part of the sign






7. Iconic brands - embedding into culture - how the brand contributes to society






8. Media can give status to an individual - because media coverage exposes them to large audiences - they can seem important






9. Avoid production - follow models/copy-cat - create sequels of hits - burden the indies






10. System of meanings generated by association of signifiers and signifieds






11. Selecting a specific part to focus on within the demographic or psychographic






12. Simple stories with compelling characters and resonant plots - provide ideals to live by






13. Way of thinking that makes the existing organization of social relations appear natural and inevitable






14. Watching large amounts of tv cultivates a distinct view of the world that is sharply at odds with reality (Mean-World syndrome) - because of televised violence - heavy television viewers are more likely to fear violence






15. Historically shared meanings






16. Rejection of high vs. low distinction - populist/popular/public - reaction to mainstream - short shelf life






17. When the audience is an 'object produced to be sold for profit' ex. Gossip Girl (media co. - advertisers - females 18 - screenwriter)






18. Use of the branded product as a prop in a production for a fee






19. Separated based on bias of preference - preferences influenced by social class - education - etc.






20. Combination of rituals and social construction of reality (via the Cultural Model)






21. Buying a product to consume the myth - to form a relationship with the myth's creator






22. The use of news to promote corporate holdings is wrong.






23. Owners - Advertisers - Government - Special Interest Groups - News Sources - Audiences - Newsroom culture - Technology






24. Complimentary - the 'what' and the 'why'






25. Better brand recall - better creation of realism - lessens negative backlash due to overly-prominent placement






26. Religion - family - work






27. Different parts of the brand (ex. name - logo - colors)






28. Images - thoughts - words - or emotions that come to mind with a brand






29. Messages have little direct effect on the audience






30. Individually created meanings






31. Regal - AMC - Cinemark - Carmike - Cineplex Entertainment






32. Consumer deception via fewer defense mechanisms - mere exposure - and less processing






33. Limited information sources - personal experience - and context for claims






34. Preexisting beliefs of individuals influence perception of messages






35. Mass messages would overwhelm people in the absence of the influences of family - mass media messages are a stimulus that would lead to a predictable attitudinal or behavioral response with nothing intervening between sender & audience






36. 1. widely favored or well-liked by many 2. originates from the people 3. is mass produced 4. left-over from high culture






37. Incorporating the branded product into the dialogue or plot of the production






38. Messages have a long-term effect on the audience






39. Encapsulated myths that fulfill our needs






40. Sign and meaning linked by way of cause or association - ex. smoke means fire






41. Delivery of the produced material - marketing






42. Fulfilling needs - emotional benefits






43. Cognitive: ability to intellectually process information - Emotional: feelings created by media - - Aesthetic: interpreting media in an artistic POV - Moral: examining the values of the medium






44. Socialization - inter-generational eavesdropping - role modeling - stereotyping






45. Mind-share - functional benefits - very basic






46. historically shared meanings (rituals) + individually created meanings (social construction of reality) = new shared meaning...qualitative - mass






47. Presenting materials to the audience for viewing/buying






48. Interpersonal Communication - Intrapersonal Communication - Group Communication - Mass Communication






49. Directed by desires and emotions - passive receiver - early habits are difficult to change






50. Wide release - platform release - exclusive release