Test your basic knowledge |

Mass Media And Pop Culture

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Limited information sources - personal experience - and context for claims






2. Media can give status to an individual - because media coverage exposes them to large audiences - they can seem important






3. Resemblance between sign and something else - variance in shared meaning






4. Individually created meanings






5. Discipline that studies the nature of a system of meaning






6. Rejection of high vs. low distinction - populist/popular/public - reaction to mainstream - short shelf life






7. Messages have a long-term effect on the audience






8. Separated based on bias of preference - preferences influenced by social class - education - etc.






9. Use of the branded product as a prop in a production for a fee






10. Innovation - research and development - and risk






11. Sign and meaning linked by way of cause or association - ex. smoke means fire






12. Buying a product to consume the myth - to form a relationship with the myth's creator






13. Selecting a specific part to focus on within the demographic or psychographic






14. Fulfilling needs - emotional benefits






15. Complimentary - the 'what' and the 'why'






16. Combination of rituals and social construction of reality (via the Cultural Model)






17. When the audience is an 'object produced to be sold for profit' ex. Gossip Girl (media co. - advertisers - females 18 - screenwriter)






18. Images - thoughts - words - or emotions that come to mind with a brand






19. People will immediately respond to a message






20. Specific to a group of people - individuals are socialized into culture - individuals can belong to multiple subcultures - shared beliefs - behaviors - attitudes - etc.






21. Simple stories with compelling characters and resonant plots - provide ideals to live by






22. Of who you are - who we are - and who they are






23. Avoid production - follow models/copy-cat - create sequels of hits - burden the indies






24. Wide release - platform release - exclusive release






25. The use of news to promote corporate holdings is wrong.






26. Everything in your experience (object - action - event)






27. Interpersonal Communication - Intrapersonal Communication - Group Communication - Mass Communication






28. System of meanings generated by association of signifiers and signifieds






29. Better brand recall - better creation of realism - lessens negative backlash due to overly-prominent placement






30. 1. widely favored or well-liked by many 2. originates from the people 3. is mass produced 4. left-over from high culture






31. Mass messages would overwhelm people in the absence of the influences of family - mass media messages are a stimulus that would lead to a predictable attitudinal or behavioral response with nothing intervening between sender & audience






32. Iconic brands - embedding into culture - how the brand contributes to society






33. Choosing a release date - determining/adjusting the number of prints to make - developing/implementing a strategic communication campaign (advertising and public relations)






34. National conversation = national identity - multiple brands in competition






35. Regal - AMC - Cinemark - Carmike - Cineplex Entertainment






36. Organization/structure of signs - inbuilt system of cultural meanings built into a sign






37. The direct associations people make about a brand






38. Directed by processed and stored information - active receiver - change with maturation






39. Incorporating the branded product into the dialogue or plot of the production






40. Presenting materials to the audience for viewing/buying






41. Mind-share - functional benefits - very basic






42. Media are essential components of our lives - No mainstream media (MSM) - Everything from the margin moves to the center - Nothing's new; everything that happened in the past will happen again - New media are always scary - Activism and analysis are






43. Different parts of the brand (ex. name - logo - colors)






44. Consumer deception via fewer defense mechanisms - mere exposure - and less processing






45. Meaning evoked by the signifier






46. historically shared meanings (rituals) + individually created meanings (social construction of reality) = new shared meaning...qualitative - mass






47. Creation of mass-media materials for distribution






48. Deep connection with culture - competition for share of culture - use of symbolism and what the brand 'stands' for






49. Meaning derived from a social agreement






50. Screenplay/screenwriter - location/production costs - hiring movie stars - hiring movie crew - securing Completion Bond company