Test your basic knowledge |

Mass Media And Pop Culture

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Media are essential components of our lives - No mainstream media (MSM) - Everything from the margin moves to the center - Nothing's new; everything that happened in the past will happen again - New media are always scary - Activism and analysis are






2. Individually created meanings






3. Limited information sources - personal experience - and context for claims






4. Sign and meaning linked by way of cause or association - ex. smoke means fire






5. Incorporating the branded product into the dialogue or plot of the production






6. Complimentary - the 'what' and the 'why'






7. Rejection of high vs. low distinction - populist/popular/public - reaction to mainstream - short shelf life






8. Regal - AMC - Cinemark - Carmike - Cineplex Entertainment






9. Everything in your experience (object - action - event)






10. Cognitive Effects: people learn more from people they identify with - Attitudinal Effect: people develop feelings about a product - Behavioral Effect: actions such as clipping a coupon or voting for a candidate - Psychological Effect: Inspiring fear






11. Mass media - leisure activities - consumer lifestyle






12. Meaning derived from a social agreement






13. historically shared meanings (rituals) + individually created meanings (social construction of reality) = new shared meaning...qualitative - mass






14. Interpersonal Communication - Intrapersonal Communication - Group Communication - Mass Communication






15. Selecting a specific part to focus on within the demographic or psychographic






16. Perceivable part of the sign






17. Wide release - platform release - exclusive release






18. When the audience is an 'object produced to be sold for profit' ex. Gossip Girl (media co. - advertisers - females 18 - screenwriter)






19. Mind-share - functional benefits - very basic






20. Specific to a group of people - individuals are socialized into culture - individuals can belong to multiple subcultures - shared beliefs - behaviors - attitudes - etc.






21. Iconic brands - embedding into culture - how the brand contributes to society






22. 1. widely favored or well-liked by many 2. originates from the people 3. is mass produced 4. left-over from high culture






23. Delivery of the produced material - marketing






24. Preexisting beliefs of individuals influence perception of messages






25. Screenplay/screenwriter - location/production costs - hiring movie stars - hiring movie crew - securing Completion Bond company






26. Directed by desires and emotions - passive receiver - early habits are difficult to change






27. Consumer deception via fewer defense mechanisms - mere exposure - and less processing






28. Messages have a long-term effect on the audience






29. Resemblance between sign and something else - variance in shared meaning






30. Socialization - inter-generational eavesdropping - role modeling - stereotyping






31. Media can give status to an individual - because media coverage exposes them to large audiences - they can seem important






32. Paid - mediated form of communication from an identifiable source - designed to persuade the receiver to take some action






33. Watching large amounts of tv cultivates a distinct view of the world that is sharply at odds with reality (Mean-World syndrome) - because of televised violence - heavy television viewers are more likely to fear violence






34. National conversation = national identity - multiple brands in competition






35. Cognitive: ability to intellectually process information - Emotional: feelings created by media - - Aesthetic: interpreting media in an artistic POV - Moral: examining the values of the medium






36. System of meanings generated by association of signifiers and signifieds






37. Meaning evoked by the signifier






38. Activities - self-worth evaluation - problem-solving tactics






39. The use of news to promote corporate holdings is wrong.






40. Presenting materials to the audience for viewing/buying






41. Mass messages would overwhelm people in the absence of the influences of family - mass media messages are a stimulus that would lead to a predictable attitudinal or behavioral response with nothing intervening between sender & audience






42. Images - thoughts - words - or emotions that come to mind with a brand






43. Source - message - receiver - quantitative - individual






44. Choosing a release date - determining/adjusting the number of prints to make - developing/implementing a strategic communication campaign (advertising and public relations)






45. Encapsulated myths that fulfill our needs






46. Different parts of the brand (ex. name - logo - colors)






47. Buying a product to consume the myth - to form a relationship with the myth's creator






48. Organization/structure of signs - inbuilt system of cultural meanings built into a sign






49. Historically shared meanings






50. Use of the branded product as a prop in a production for a fee