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Test your basic knowledge |
Mass Media And Pop Culture
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Subjects
:
journalism-and-media
,
bvat
Instructions:
Answer 50 questions in 15 minutes.
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study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Watching large amounts of tv cultivates a distinct view of the world that is sharply at odds with reality (Mean-World syndrome) - because of televised violence - heavy television viewers are more likely to fear violence
Indirect (Cognitive) Effects Theory
Definitions of Culture
Cultivation analysis
Message Effects
2. Screenplay/screenwriter - location/production costs - hiring movie stars - hiring movie crew - securing Completion Bond company
activities in production
The propaganda model
myth
The truths of Media
3. Creation of mass-media materials for distribution
rituals
social construction of reality
audience as a market commodity
production
4. When the audience is an 'object produced to be sold for profit' ex. Gossip Girl (media co. - advertisers - females 18 - screenwriter)
audience as a market commodity
lifestyle effects
Transmission Model
media-industrial complex
5. Breakdown based on demographics and psychographics
audience segmenting
resilient child
social construction of reality
Emotional Branding
6. Individually created meanings
product placement
social construction of reality
Powerful Effects Theory
Cumulative Effects Theory
7. Organization/structure of signs - inbuilt system of cultural meanings built into a sign
advertising
Status conferral
Cognitive Branding
code
8. Paid - mediated form of communication from an identifiable source - designed to persuade the receiver to take some action
semiotics
advertising
icons
Transmission Model
9. People will immediately respond to a message
The propaganda model
Powerful Effects Theory
Message Effects
Indirect (Cognitive) Effects Theory
10. Presenting materials to the audience for viewing/buying
Cognitive Branding
media-industrial complex
Control the media
exhibition
11. Innovation - research and development - and risk
brand elements
social construction of reality
components of the industrial process
Transmission Model
12. National ideology vs. personal experience = tension
factors that create a need for myth
audience as a market commodity
signifier
distribution
13. Created by the consumers from: name - logo - tagline - colors - music - etc.
components of the industrial process
dealing with risk
brand identity
Status conferral
14. Limited information sources - personal experience - and context for claims
Media literacy dimensions
components of the industrial process
Transmission vs. Cultural Model
children as vulnerable consumers
15. Socialization - inter-generational eavesdropping - role modeling - stereotyping
lifestyle effects
activities in production
Indirect (Cognitive) Effects Theory
myth markets
16. Directed by processed and stored information - active receiver - change with maturation
Status conferral
children as vulnerable consumers
resilient child
Minimalist Effects Theory
17. Rejection of high vs. low distinction - populist/popular/public - reaction to mainstream - short shelf life
characteristics of pop culture
Indirect (Cognitive) Effects Theory
brand identity
factors that create a need for myth
18. Media can give status to an individual - because media coverage exposes them to large audiences - they can seem important
Status conferral
Control the media
problems with product placement
signification system
19. 1. widely favored or well-liked by many 2. originates from the people 3. is mass produced 4. left-over from high culture
brand image
The propaganda model
Definitions of Culture
signification system
20. Meaning derived from a social agreement
levels of culture (high vs. low)
brand image
symbolic relationship (convention)
Message Effects
21. Choosing a release date - determining/adjusting the number of prints to make - developing/implementing a strategic communication campaign (advertising and public relations)
characteristics of iconic brands
activities in distribution
exhibition
Media literacy dimensions
22. Sign and meaning linked by way of cause or association - ex. smoke means fire
indexical relationship (casual connection)
audience targeting
product placement
Definitions of Culture
23. Source - message - receiver - quantitative - individual
sign
Transmission Model
iconical relationship (resemblance)
new shared meanings
24. Avoid production - follow models/copy-cat - create sequels of hits - burden the indies
activities in production
tradition sources of identity
dealing with risk
Cognitive Branding
25. Regal - AMC - Cinemark - Carmike - Cineplex Entertainment
ritual action
Status conferral
children as vulnerable consumers
major chains of exhibition
26. Selecting a specific part to focus on within the demographic or psychographic
audience targeting
tradition sources of identity
brand identity
Cultural Branding
27. Messages have a long-term effect on the audience
brand identity
brand elements
Cumulative Effects Theory
signifie
28. Simple stories with compelling characters and resonant plots - provide ideals to live by
symbolic relationship (convention)
Indirect (Cognitive) Effects Theory
myth
Cultivation analysis
29. Perceivable part of the sign
exhibition
ritual action
Message Effects
signifier
30. Different parts of the brand (ex. name - logo - colors)
signification system
brand elements
code
Cultural Branding
31. Separated based on bias of preference - preferences influenced by social class - education - etc.
resilient child
Indirect (Cognitive) Effects Theory
factors that create a need for myth
levels of culture (high vs. low)
32. Better brand recall - better creation of realism - lessens negative backlash due to overly-prominent placement
fragile child
individual-level effects of product placement
activities in exhibition
Media literacy dimensions
33. Complimentary - the 'what' and the 'why'
characteristics of pop culture
Cultural Model
Transmission vs. Cultural Model
tradition sources of identity
34. Preexisting beliefs of individuals influence perception of messages
Message Effects
social construction of reality
characteristics of iconic brands
Indirect (Cognitive) Effects Theory
35. Incorporating the branded product into the dialogue or plot of the production
brand elements
Control the media
culture as communication
product integration
36. Combination of rituals and social construction of reality (via the Cultural Model)
production
audience targeting
product placement
new shared meanings
37. System of meanings generated by association of signifiers and signifieds
signification system
Emotional Branding
media-industrial complex
myth markets
38. National conversation = national identity - multiple brands in competition
activities in production
myth markets
brand image
Definitions of Culture
39. Iconic brands - embedding into culture - how the brand contributes to society
Cumulative Effects Theory
Cultural Branding
semiotics
Emotional Branding
40. Messages have little direct effect on the audience
Minimalist Effects Theory
new sources of identity
signification system
fragile child
41. Directed by desires and emotions - passive receiver - early habits are difficult to change
characteristics of iconic brands
major chains of exhibition
fragile child
Minimalist Effects Theory
42. Owners - Advertisers - Government - Special Interest Groups - News Sources - Audiences - Newsroom culture - Technology
activities in production
social construction of reality
factors that create a need for myth
Control the media
43. Historically shared meanings
signification system
rituals
Message Effects
Transmission Model
44. Delivery of the produced material - marketing
signifie
myth markets
Indirect (Cognitive) Effects Theory
distribution
45. Encapsulated myths that fulfill our needs
icons
Emotional Branding
tradition sources of identity
activities in production
46. Mind-share - functional benefits - very basic
resilient child
Media literacy dimensions
Transmission vs. Cultural Model
Cognitive Branding
47. historically shared meanings (rituals) + individually created meanings (social construction of reality) = new shared meaning...qualitative - mass
Levels of communication
Cultural Model
myth markets
Minimalist Effects Theory
48. Fulfilling needs - emotional benefits
resilient child
Emotional Branding
children as vulnerable consumers
signifie
49. Deep connection with culture - competition for share of culture - use of symbolism and what the brand 'stands' for
audience segmenting
characteristics of iconic brands
associations
signification system
50. Resemblance between sign and something else - variance in shared meaning
individual-level effects of product placement
ritual action
iconical relationship (resemblance)
Status conferral
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