Test your basic knowledge |

Mass Media And Pop Culture

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Iconic brands - embedding into culture - how the brand contributes to society






2. Simple stories with compelling characters and resonant plots - provide ideals to live by






3. Source - message - receiver - quantitative - individual






4. Complimentary - the 'what' and the 'why'






5. The direct associations people make about a brand






6. Directed by desires and emotions - passive receiver - early habits are difficult to change






7. Specific to a group of people - individuals are socialized into culture - individuals can belong to multiple subcultures - shared beliefs - behaviors - attitudes - etc.






8. Activities - self-worth evaluation - problem-solving tactics






9. Delivery of the produced material - marketing






10. Preexisting beliefs of individuals influence perception of messages






11. Mass messages would overwhelm people in the absence of the influences of family - mass media messages are a stimulus that would lead to a predictable attitudinal or behavioral response with nothing intervening between sender & audience






12. Resemblance between sign and something else - variance in shared meaning






13. Messages have little direct effect on the audience






14. When the audience is an 'object produced to be sold for profit' ex. Gossip Girl (media co. - advertisers - females 18 - screenwriter)






15. Combination of rituals and social construction of reality (via the Cultural Model)






16. Discipline that studies the nature of a system of meaning






17. Sign and meaning linked by way of cause or association - ex. smoke means fire






18. Organization/structure of signs - inbuilt system of cultural meanings built into a sign






19. Created by the consumers from: name - logo - tagline - colors - music - etc.






20. Consumer deception via fewer defense mechanisms - mere exposure - and less processing






21. Different parts of the brand (ex. name - logo - colors)






22. Owners - Advertisers - Government - Special Interest Groups - News Sources - Audiences - Newsroom culture - Technology






23. System of meanings generated by association of signifiers and signifieds






24. Messages have a long-term effect on the audience






25. Wide release - platform release - exclusive release






26. Separated based on bias of preference - preferences influenced by social class - education - etc.






27. National ideology vs. personal experience = tension






28. Mass media - leisure activities - consumer lifestyle






29. Cognitive: ability to intellectually process information - Emotional: feelings created by media - - Aesthetic: interpreting media in an artistic POV - Moral: examining the values of the medium






30. Choosing a release date - determining/adjusting the number of prints to make - developing/implementing a strategic communication campaign (advertising and public relations)






31. Use of the branded product as a prop in a production for a fee






32. Historically shared meanings






33. Watching large amounts of tv cultivates a distinct view of the world that is sharply at odds with reality (Mean-World syndrome) - because of televised violence - heavy television viewers are more likely to fear violence






34. Mind-share - functional benefits - very basic






35. historically shared meanings (rituals) + individually created meanings (social construction of reality) = new shared meaning...qualitative - mass






36. Images - thoughts - words - or emotions that come to mind with a brand






37. Deep connection with culture - competition for share of culture - use of symbolism and what the brand 'stands' for






38. Regal - AMC - Cinemark - Carmike - Cineplex Entertainment






39. National conversation = national identity - multiple brands in competition






40. Socialization - inter-generational eavesdropping - role modeling - stereotyping






41. Of who you are - who we are - and who they are






42. 1. widely favored or well-liked by many 2. originates from the people 3. is mass produced 4. left-over from high culture






43. Presenting materials to the audience for viewing/buying






44. Way of thinking that makes the existing organization of social relations appear natural and inevitable






45. Selecting a specific part to focus on within the demographic or psychographic






46. Creation of mass-media materials for distribution






47. Cognitive Effects: people learn more from people they identify with - Attitudinal Effect: people develop feelings about a product - Behavioral Effect: actions such as clipping a coupon or voting for a candidate - Psychological Effect: Inspiring fear






48. Religion - family - work






49. Everything in your experience (object - action - event)






50. Avoid production - follow models/copy-cat - create sequels of hits - burden the indies