Test your basic knowledge |

Mass Media And Pop Culture

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Activities - self-worth evaluation - problem-solving tactics






2. Created by the consumers from: name - logo - tagline - colors - music - etc.






3. Everything in your experience (object - action - event)






4. The use of news to promote corporate holdings is wrong.






5. Selecting a specific part to focus on within the demographic or psychographic






6. Meaning derived from a social agreement






7. National conversation = national identity - multiple brands in competition






8. Source - message - receiver - quantitative - individual






9. Meaning evoked by the signifier






10. Use of the branded product as a prop in a production for a fee






11. Delivery of the produced material - marketing






12. Directed by processed and stored information - active receiver - change with maturation






13. 1. widely favored or well-liked by many 2. originates from the people 3. is mass produced 4. left-over from high culture






14. Presenting materials to the audience for viewing/buying






15. Specific to a group of people - individuals are socialized into culture - individuals can belong to multiple subcultures - shared beliefs - behaviors - attitudes - etc.






16. When the audience is an 'object produced to be sold for profit' ex. Gossip Girl (media co. - advertisers - females 18 - screenwriter)






17. Choosing a release date - determining/adjusting the number of prints to make - developing/implementing a strategic communication campaign (advertising and public relations)






18. Sign and meaning linked by way of cause or association - ex. smoke means fire






19. Of who you are - who we are - and who they are






20. Images - thoughts - words - or emotions that come to mind with a brand






21. Limited information sources - personal experience - and context for claims






22. Simple stories with compelling characters and resonant plots - provide ideals to live by






23. The direct associations people make about a brand






24. Iconic brands - embedding into culture - how the brand contributes to society






25. System of meanings generated by association of signifiers and signifieds






26. Directed by desires and emotions - passive receiver - early habits are difficult to change






27. People will immediately respond to a message






28. Regal - AMC - Cinemark - Carmike - Cineplex Entertainment






29. Wide release - platform release - exclusive release






30. Messages have a long-term effect on the audience






31. Better brand recall - better creation of realism - lessens negative backlash due to overly-prominent placement






32. Complimentary - the 'what' and the 'why'






33. Cognitive: ability to intellectually process information - Emotional: feelings created by media - - Aesthetic: interpreting media in an artistic POV - Moral: examining the values of the medium






34. Mass messages would overwhelm people in the absence of the influences of family - mass media messages are a stimulus that would lead to a predictable attitudinal or behavioral response with nothing intervening between sender & audience






35. Socialization - inter-generational eavesdropping - role modeling - stereotyping






36. Mass media - leisure activities - consumer lifestyle






37. Cognitive Effects: people learn more from people they identify with - Attitudinal Effect: people develop feelings about a product - Behavioral Effect: actions such as clipping a coupon or voting for a candidate - Psychological Effect: Inspiring fear






38. Creation of mass-media materials for distribution






39. Way of thinking that makes the existing organization of social relations appear natural and inevitable






40. Discipline that studies the nature of a system of meaning






41. National ideology vs. personal experience = tension






42. Incorporating the branded product into the dialogue or plot of the production






43. Interpersonal Communication - Intrapersonal Communication - Group Communication - Mass Communication






44. Consumer deception via fewer defense mechanisms - mere exposure - and less processing






45. Screenplay/screenwriter - location/production costs - hiring movie stars - hiring movie crew - securing Completion Bond company






46. Religion - family - work






47. Media are essential components of our lives - No mainstream media (MSM) - Everything from the margin moves to the center - Nothing's new; everything that happened in the past will happen again - New media are always scary - Activism and analysis are






48. historically shared meanings (rituals) + individually created meanings (social construction of reality) = new shared meaning...qualitative - mass






49. Individually created meanings






50. Combination of rituals and social construction of reality (via the Cultural Model)