Test your basic knowledge |

Mass Media And Pop Culture

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Presenting materials to the audience for viewing/buying






2. System of meanings generated by association of signifiers and signifieds






3. Selecting a specific part to focus on within the demographic or psychographic






4. People will immediately respond to a message






5. Limited information sources - personal experience - and context for claims






6. Organization/structure of signs - inbuilt system of cultural meanings built into a sign






7. Simple stories with compelling characters and resonant plots - provide ideals to live by






8. 1. widely favored or well-liked by many 2. originates from the people 3. is mass produced 4. left-over from high culture






9. Wide release - platform release - exclusive release






10. Rejection of high vs. low distinction - populist/popular/public - reaction to mainstream - short shelf life






11. Regal - AMC - Cinemark - Carmike - Cineplex Entertainment






12. Perceivable part of the sign






13. Sign and meaning linked by way of cause or association - ex. smoke means fire






14. Combination of rituals and social construction of reality (via the Cultural Model)






15. Socialization - inter-generational eavesdropping - role modeling - stereotyping






16. Consumer deception via fewer defense mechanisms - mere exposure - and less processing






17. Better brand recall - better creation of realism - lessens negative backlash due to overly-prominent placement






18. Delivery of the produced material - marketing






19. National ideology vs. personal experience = tension






20. Interpersonal Communication - Intrapersonal Communication - Group Communication - Mass Communication






21. Innovation - research and development - and risk






22. Source - message - receiver - quantitative - individual






23. Directed by desires and emotions - passive receiver - early habits are difficult to change






24. Religion - family - work






25. The use of news to promote corporate holdings is wrong.






26. Historically shared meanings






27. Messages have little direct effect on the audience






28. Avoid production - follow models/copy-cat - create sequels of hits - burden the indies






29. Directed by processed and stored information - active receiver - change with maturation






30. Mind-share - functional benefits - very basic






31. historically shared meanings (rituals) + individually created meanings (social construction of reality) = new shared meaning...qualitative - mass






32. Created by the consumers from: name - logo - tagline - colors - music - etc.






33. Creation of mass-media materials for distribution






34. Images - thoughts - words - or emotions that come to mind with a brand






35. Individually created meanings






36. Screenplay/screenwriter - location/production costs - hiring movie stars - hiring movie crew - securing Completion Bond company






37. Mass messages would overwhelm people in the absence of the influences of family - mass media messages are a stimulus that would lead to a predictable attitudinal or behavioral response with nothing intervening between sender & audience






38. Media can give status to an individual - because media coverage exposes them to large audiences - they can seem important






39. Deep connection with culture - competition for share of culture - use of symbolism and what the brand 'stands' for






40. Mass media - leisure activities - consumer lifestyle






41. Choosing a release date - determining/adjusting the number of prints to make - developing/implementing a strategic communication campaign (advertising and public relations)






42. Breakdown based on demographics and psychographics






43. Messages have a long-term effect on the audience






44. Owners - Advertisers - Government - Special Interest Groups - News Sources - Audiences - Newsroom culture - Technology






45. Iconic brands - embedding into culture - how the brand contributes to society






46. Discipline that studies the nature of a system of meaning






47. Cognitive: ability to intellectually process information - Emotional: feelings created by media - - Aesthetic: interpreting media in an artistic POV - Moral: examining the values of the medium






48. Preexisting beliefs of individuals influence perception of messages






49. Paid - mediated form of communication from an identifiable source - designed to persuade the receiver to take some action






50. Use of the branded product as a prop in a production for a fee