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Mass Media And Pop Culture

  • Answer 50 questions in 15 minutes.
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  • Match each statement with the correct term.
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This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Directed by processed and stored information - active receiver - change with maturation

2. Rejection of high vs. low distinction - populist/popular/public - reaction to mainstream - short shelf life

3. Activities - self-worth evaluation - problem-solving tactics

4. Individually created meanings

5. Fulfilling needs - emotional benefits

6. Organization/structure of signs - inbuilt system of cultural meanings built into a sign

7. Images - thoughts - words - or emotions that come to mind with a brand

8. Messages have little direct effect on the audience

9. Creation of mass-media materials for distribution

10. historically shared meanings (rituals) + individually created meanings (social construction of reality) = new shared meaning...qualitative - mass

11. Simple stories with compelling characters and resonant plots - provide ideals to live by

12. Everything in your experience (object - action - event)

13. Different parts of the brand (ex. name - logo - colors)

14. Avoid production - follow models/copy-cat - create sequels of hits - burden the indies

15. 1. widely favored or well-liked by many 2. originates from the people 3. is mass produced 4. left-over from high culture

16. Historically shared meanings

17. Meaning evoked by the signifier

18. Buying a product to consume the myth - to form a relationship with the myth's creator

19. Breakdown based on demographics and psychographics

20. Specific to a group of people - individuals are socialized into culture - individuals can belong to multiple subcultures - shared beliefs - behaviors - attitudes - etc.

21. Source - message - receiver - quantitative - individual

22. Limited information sources - personal experience - and context for claims

23. Better brand recall - better creation of realism - lessens negative backlash due to overly-prominent placement

24. Combination of rituals and social construction of reality (via the Cultural Model)

25. Owners - Advertisers - Government - Special Interest Groups - News Sources - Audiences - Newsroom culture - Technology

26. Delivery of the produced material - marketing

27. Mass messages would overwhelm people in the absence of the influences of family - mass media messages are a stimulus that would lead to a predictable attitudinal or behavioral response with nothing intervening between sender & audience

28. Separated based on bias of preference - preferences influenced by social class - education - etc.

29. Media are essential components of our lives - No mainstream media (MSM) - Everything from the margin moves to the center - Nothing's new; everything that happened in the past will happen again - New media are always scary - Activism and analysis are

30. Screenplay/screenwriter - location/production costs - hiring movie stars - hiring movie crew - securing Completion Bond company

31. Watching large amounts of tv cultivates a distinct view of the world that is sharply at odds with reality (Mean-World syndrome) - because of televised violence - heavy television viewers are more likely to fear violence

32. Meaning derived from a social agreement

33. Cognitive Effects: people learn more from people they identify with - Attitudinal Effect: people develop feelings about a product - Behavioral Effect: actions such as clipping a coupon or voting for a candidate - Psychological Effect: Inspiring fear

34. Media can give status to an individual - because media coverage exposes them to large audiences - they can seem important

35. National conversation = national identity - multiple brands in competition

36. Perceivable part of the sign

37. Cognitive: ability to intellectually process information - Emotional: feelings created by media - - Aesthetic: interpreting media in an artistic POV - Moral: examining the values of the medium

38. Religion - family - work

39. Iconic brands - embedding into culture - how the brand contributes to society

40. Mass media - leisure activities - consumer lifestyle

41. Directed by desires and emotions - passive receiver - early habits are difficult to change

42. People will immediately respond to a message

43. Use of the branded product as a prop in a production for a fee

44. When the audience is an 'object produced to be sold for profit' ex. Gossip Girl (media co. - advertisers - females 18 - screenwriter)

45. Incorporating the branded product into the dialogue or plot of the production

46. Messages have a long-term effect on the audience

47. Choosing a release date - determining/adjusting the number of prints to make - developing/implementing a strategic communication campaign (advertising and public relations)

48. National ideology vs. personal experience = tension

49. Deep connection with culture - competition for share of culture - use of symbolism and what the brand 'stands' for

50. Selecting a specific part to focus on within the demographic or psychographic