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Mass Media And Pop Culture

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Avoid production - follow models/copy-cat - create sequels of hits - burden the indies






2. Religion - family - work






3. Better brand recall - better creation of realism - lessens negative backlash due to overly-prominent placement






4. System of meanings generated by association of signifiers and signifieds






5. Buying a product to consume the myth - to form a relationship with the myth's creator






6. Organization/structure of signs - inbuilt system of cultural meanings built into a sign






7. Consumer deception via fewer defense mechanisms - mere exposure - and less processing






8. People will immediately respond to a message






9. Simple stories with compelling characters and resonant plots - provide ideals to live by






10. Wide release - platform release - exclusive release






11. Paid - mediated form of communication from an identifiable source - designed to persuade the receiver to take some action






12. Iconic brands - embedding into culture - how the brand contributes to society






13. Limited information sources - personal experience - and context for claims






14. Breakdown based on demographics and psychographics






15. Cognitive Effects: people learn more from people they identify with - Attitudinal Effect: people develop feelings about a product - Behavioral Effect: actions such as clipping a coupon or voting for a candidate - Psychological Effect: Inspiring fear






16. Sign and meaning linked by way of cause or association - ex. smoke means fire






17. Owners - Advertisers - Government - Special Interest Groups - News Sources - Audiences - Newsroom culture - Technology






18. Separated based on bias of preference - preferences influenced by social class - education - etc.






19. Delivery of the produced material - marketing






20. Incorporating the branded product into the dialogue or plot of the production






21. Way of thinking that makes the existing organization of social relations appear natural and inevitable






22. Messages have little direct effect on the audience






23. Individually created meanings






24. Historically shared meanings






25. Presenting materials to the audience for viewing/buying






26. Rejection of high vs. low distinction - populist/popular/public - reaction to mainstream - short shelf life






27. Deep connection with culture - competition for share of culture - use of symbolism and what the brand 'stands' for






28. Media can give status to an individual - because media coverage exposes them to large audiences - they can seem important






29. Mass messages would overwhelm people in the absence of the influences of family - mass media messages are a stimulus that would lead to a predictable attitudinal or behavioral response with nothing intervening between sender & audience






30. The use of news to promote corporate holdings is wrong.






31. Preexisting beliefs of individuals influence perception of messages






32. Source - message - receiver - quantitative - individual






33. Directed by desires and emotions - passive receiver - early habits are difficult to change






34. The direct associations people make about a brand






35. Meaning evoked by the signifier






36. Regal - AMC - Cinemark - Carmike - Cineplex Entertainment






37. Messages have a long-term effect on the audience






38. historically shared meanings (rituals) + individually created meanings (social construction of reality) = new shared meaning...qualitative - mass






39. Use of the branded product as a prop in a production for a fee






40. Mind-share - functional benefits - very basic






41. Fulfilling needs - emotional benefits






42. Cognitive: ability to intellectually process information - Emotional: feelings created by media - - Aesthetic: interpreting media in an artistic POV - Moral: examining the values of the medium






43. Screenplay/screenwriter - location/production costs - hiring movie stars - hiring movie crew - securing Completion Bond company






44. National ideology vs. personal experience = tension






45. Directed by processed and stored information - active receiver - change with maturation






46. National conversation = national identity - multiple brands in competition






47. Selecting a specific part to focus on within the demographic or psychographic






48. Media are essential components of our lives - No mainstream media (MSM) - Everything from the margin moves to the center - Nothing's new; everything that happened in the past will happen again - New media are always scary - Activism and analysis are






49. Perceivable part of the sign






50. Images - thoughts - words - or emotions that come to mind with a brand







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