Test your basic knowledge |

Mass Media And Pop Culture

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Meaning derived from a social agreement






2. Resemblance between sign and something else - variance in shared meaning






3. Sign and meaning linked by way of cause or association - ex. smoke means fire






4. Use of the branded product as a prop in a production for a fee






5. When the audience is an 'object produced to be sold for profit' ex. Gossip Girl (media co. - advertisers - females 18 - screenwriter)






6. Paid - mediated form of communication from an identifiable source - designed to persuade the receiver to take some action






7. Incorporating the branded product into the dialogue or plot of the production






8. Selecting a specific part to focus on within the demographic or psychographic






9. The direct associations people make about a brand






10. Deep connection with culture - competition for share of culture - use of symbolism and what the brand 'stands' for






11. Buying a product to consume the myth - to form a relationship with the myth's creator






12. historically shared meanings (rituals) + individually created meanings (social construction of reality) = new shared meaning...qualitative - mass






13. Breakdown based on demographics and psychographics






14. Consumer deception via fewer defense mechanisms - mere exposure - and less processing






15. Different parts of the brand (ex. name - logo - colors)






16. Perceivable part of the sign






17. Created by the consumers from: name - logo - tagline - colors - music - etc.






18. Combination of rituals and social construction of reality (via the Cultural Model)






19. Directed by desires and emotions - passive receiver - early habits are difficult to change






20. National ideology vs. personal experience = tension






21. Separated based on bias of preference - preferences influenced by social class - education - etc.






22. Creation of mass-media materials for distribution






23. Meaning evoked by the signifier






24. Delivery of the produced material - marketing






25. Wide release - platform release - exclusive release






26. Images - thoughts - words - or emotions that come to mind with a brand






27. Preexisting beliefs of individuals influence perception of messages






28. The use of news to promote corporate holdings is wrong.






29. Choosing a release date - determining/adjusting the number of prints to make - developing/implementing a strategic communication campaign (advertising and public relations)






30. Interpersonal Communication - Intrapersonal Communication - Group Communication - Mass Communication






31. Mass messages would overwhelm people in the absence of the influences of family - mass media messages are a stimulus that would lead to a predictable attitudinal or behavioral response with nothing intervening between sender & audience






32. Socialization - inter-generational eavesdropping - role modeling - stereotyping






33. Historically shared meanings






34. Better brand recall - better creation of realism - lessens negative backlash due to overly-prominent placement






35. Complimentary - the 'what' and the 'why'






36. Watching large amounts of tv cultivates a distinct view of the world that is sharply at odds with reality (Mean-World syndrome) - because of televised violence - heavy television viewers are more likely to fear violence






37. Regal - AMC - Cinemark - Carmike - Cineplex Entertainment






38. Directed by processed and stored information - active receiver - change with maturation






39. Discipline that studies the nature of a system of meaning






40. Screenplay/screenwriter - location/production costs - hiring movie stars - hiring movie crew - securing Completion Bond company






41. Owners - Advertisers - Government - Special Interest Groups - News Sources - Audiences - Newsroom culture - Technology






42. Cognitive: ability to intellectually process information - Emotional: feelings created by media - - Aesthetic: interpreting media in an artistic POV - Moral: examining the values of the medium






43. System of meanings generated by association of signifiers and signifieds






44. Encapsulated myths that fulfill our needs






45. Everything in your experience (object - action - event)






46. People will immediately respond to a message






47. Simple stories with compelling characters and resonant plots - provide ideals to live by






48. 1. widely favored or well-liked by many 2. originates from the people 3. is mass produced 4. left-over from high culture






49. Presenting materials to the audience for viewing/buying






50. Innovation - research and development - and risk