Test your basic knowledge |

Mass Media And Pop Culture

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Selecting a specific part to focus on within the demographic or psychographic






2. Media are essential components of our lives - No mainstream media (MSM) - Everything from the margin moves to the center - Nothing's new; everything that happened in the past will happen again - New media are always scary - Activism and analysis are






3. Wide release - platform release - exclusive release






4. Sign and meaning linked by way of cause or association - ex. smoke means fire






5. Owners - Advertisers - Government - Special Interest Groups - News Sources - Audiences - Newsroom culture - Technology






6. Organization/structure of signs - inbuilt system of cultural meanings built into a sign






7. Specific to a group of people - individuals are socialized into culture - individuals can belong to multiple subcultures - shared beliefs - behaviors - attitudes - etc.






8. Watching large amounts of tv cultivates a distinct view of the world that is sharply at odds with reality (Mean-World syndrome) - because of televised violence - heavy television viewers are more likely to fear violence






9. Fulfilling needs - emotional benefits






10. Limited information sources - personal experience - and context for claims






11. Incorporating the branded product into the dialogue or plot of the production






12. Meaning derived from a social agreement






13. When the audience is an 'object produced to be sold for profit' ex. Gossip Girl (media co. - advertisers - females 18 - screenwriter)






14. Presenting materials to the audience for viewing/buying






15. Meaning evoked by the signifier






16. Cognitive Effects: people learn more from people they identify with - Attitudinal Effect: people develop feelings about a product - Behavioral Effect: actions such as clipping a coupon or voting for a candidate - Psychological Effect: Inspiring fear






17. Iconic brands - embedding into culture - how the brand contributes to society






18. Avoid production - follow models/copy-cat - create sequels of hits - burden the indies






19. Regal - AMC - Cinemark - Carmike - Cineplex Entertainment






20. Consumer deception via fewer defense mechanisms - mere exposure - and less processing






21. Choosing a release date - determining/adjusting the number of prints to make - developing/implementing a strategic communication campaign (advertising and public relations)






22. People will immediately respond to a message






23. Breakdown based on demographics and psychographics






24. The use of news to promote corporate holdings is wrong.






25. Cognitive: ability to intellectually process information - Emotional: feelings created by media - - Aesthetic: interpreting media in an artistic POV - Moral: examining the values of the medium






26. Messages have a long-term effect on the audience






27. Directed by desires and emotions - passive receiver - early habits are difficult to change






28. Of who you are - who we are - and who they are






29. Delivery of the produced material - marketing






30. Mind-share - functional benefits - very basic






31. Paid - mediated form of communication from an identifiable source - designed to persuade the receiver to take some action






32. Discipline that studies the nature of a system of meaning






33. Socialization - inter-generational eavesdropping - role modeling - stereotyping






34. Media can give status to an individual - because media coverage exposes them to large audiences - they can seem important






35. Rejection of high vs. low distinction - populist/popular/public - reaction to mainstream - short shelf life






36. Better brand recall - better creation of realism - lessens negative backlash due to overly-prominent placement






37. 1. widely favored or well-liked by many 2. originates from the people 3. is mass produced 4. left-over from high culture






38. Innovation - research and development - and risk






39. Combination of rituals and social construction of reality (via the Cultural Model)






40. National ideology vs. personal experience = tension






41. Creation of mass-media materials for distribution






42. Directed by processed and stored information - active receiver - change with maturation






43. Resemblance between sign and something else - variance in shared meaning






44. Deep connection with culture - competition for share of culture - use of symbolism and what the brand 'stands' for






45. Messages have little direct effect on the audience






46. Individually created meanings






47. Religion - family - work






48. Created by the consumers from: name - logo - tagline - colors - music - etc.






49. historically shared meanings (rituals) + individually created meanings (social construction of reality) = new shared meaning...qualitative - mass






50. The direct associations people make about a brand