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Test your basic knowledge |
Mass Media And Pop Culture
Start Test
Study First
Subjects
:
journalism-and-media
,
bvat
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Watching large amounts of tv cultivates a distinct view of the world that is sharply at odds with reality (Mean-World syndrome) - because of televised violence - heavy television viewers are more likely to fear violence
characteristics of pop culture
characteristics of iconic brands
Cultivation analysis
Powerful Effects Theory
2. Organization/structure of signs - inbuilt system of cultural meanings built into a sign
indexical relationship (casual connection)
code
audience as a market commodity
culture as communication
3. Meaning evoked by the signifier
indexical relationship (casual connection)
characteristics of iconic brands
signifie
Message Effects
4. Buying a product to consume the myth - to form a relationship with the myth's creator
Media literacy dimensions
Cultural Model
iconical relationship (resemblance)
ritual action
5. Fulfilling needs - emotional benefits
audience as a market commodity
brand elements
Emotional Branding
dealing with risk
6. Mind-share - functional benefits - very basic
The propaganda model
problems with product placement
Cumulative Effects Theory
Cognitive Branding
7. Iconic brands - embedding into culture - how the brand contributes to society
culture as communication
Cultural Branding
Indirect (Cognitive) Effects Theory
new sources of identity
8. Wide release - platform release - exclusive release
activities in exhibition
dealing with risk
lifestyle effects
indexical relationship (casual connection)
9. Combination of rituals and social construction of reality (via the Cultural Model)
audience segmenting
new shared meanings
Definitions of Culture
advertising
10. Use of the branded product as a prop in a production for a fee
icons
product placement
associations
Indirect (Cognitive) Effects Theory
11. Preexisting beliefs of individuals influence perception of messages
activities in exhibition
symbolic relationship (convention)
social construction of reality
Indirect (Cognitive) Effects Theory
12. Rejection of high vs. low distinction - populist/popular/public - reaction to mainstream - short shelf life
Transmission Model
characteristics of pop culture
children as vulnerable consumers
myth markets
13. Different parts of the brand (ex. name - logo - colors)
Minimalist Effects Theory
product integration
advertising
brand elements
14. Breakdown based on demographics and psychographics
ritual action
code
audience segmenting
advertising
15. Regal - AMC - Cinemark - Carmike - Cineplex Entertainment
major chains of exhibition
signifie
product placement
symbolic relationship (convention)
16. Specific to a group of people - individuals are socialized into culture - individuals can belong to multiple subcultures - shared beliefs - behaviors - attitudes - etc.
evidence of a consumer culture among children
Control the media
characteristics of culture
product placement
17. Created by the consumers from: name - logo - tagline - colors - music - etc.
brand identity
exhibition
brand elements
Emotional Branding
18. Deep connection with culture - competition for share of culture - use of symbolism and what the brand 'stands' for
brand image
lifestyle effects
Transmission Model
characteristics of iconic brands
19. Media can give status to an individual - because media coverage exposes them to large audiences - they can seem important
Cultivation analysis
major chains of exhibition
evidence of a consumer culture among children
Status conferral
20. Incorporating the branded product into the dialogue or plot of the production
Powerful Effects Theory
product integration
Levels of communication
semiotics
21. Messages have little direct effect on the audience
audience as a market commodity
Minimalist Effects Theory
product integration
activities in exhibition
22. Interpersonal Communication - Intrapersonal Communication - Group Communication - Mass Communication
Levels of communication
code
tradition sources of identity
myth
23. Mass media - leisure activities - consumer lifestyle
product placement
levels of culture (high vs. low)
new sources of identity
code
24. Paid - mediated form of communication from an identifiable source - designed to persuade the receiver to take some action
problems with product placement
advertising
levels of culture (high vs. low)
code
25. Innovation - research and development - and risk
factors that create a need for myth
Media literacy dimensions
components of the industrial process
activities in distribution
26. Owners - Advertisers - Government - Special Interest Groups - News Sources - Audiences - Newsroom culture - Technology
dealing with risk
Control the media
Minimalist Effects Theory
activities in production
27. Discipline that studies the nature of a system of meaning
Control the media
semiotics
Cultural Model
activities in exhibition
28. Creation of mass-media materials for distribution
production
components of the industrial process
Cognitive Branding
new sources of identity
29. The use of news to promote corporate holdings is wrong.
symbolic relationship (convention)
media-industrial complex
activities in distribution
factors that create a need for myth
30. Separated based on bias of preference - preferences influenced by social class - education - etc.
levels of culture (high vs. low)
product placement
Cultural Model
media-industrial complex
31. Perceivable part of the sign
Cumulative Effects Theory
code
signifier
Transmission Model
32. Presenting materials to the audience for viewing/buying
Cognitive Branding
exhibition
icons
Media literacy dimensions
33. National conversation = national identity - multiple brands in competition
Cognitive Branding
ideology
Cultural Branding
myth markets
34. Screenplay/screenwriter - location/production costs - hiring movie stars - hiring movie crew - securing Completion Bond company
The truths of Media
associations
activities in production
dealing with risk
35. Historically shared meanings
iconical relationship (resemblance)
The propaganda model
children as vulnerable consumers
rituals
36. Religion - family - work
Transmission Model
characteristics of iconic brands
product integration
tradition sources of identity
37. Cognitive: ability to intellectually process information - Emotional: feelings created by media - - Aesthetic: interpreting media in an artistic POV - Moral: examining the values of the medium
new sources of identity
factors that create a need for myth
audience segmenting
Media literacy dimensions
38. historically shared meanings (rituals) + individually created meanings (social construction of reality) = new shared meaning...qualitative - mass
Minimalist Effects Theory
audience segmenting
Cultural Model
activities in exhibition
39. Avoid production - follow models/copy-cat - create sequels of hits - burden the indies
culture as communication
dealing with risk
Media literacy dimensions
fragile child
40. Limited information sources - personal experience - and context for claims
indexical relationship (casual connection)
The propaganda model
The truths of Media
children as vulnerable consumers
41. Resemblance between sign and something else - variance in shared meaning
indexical relationship (casual connection)
Powerful Effects Theory
media-industrial complex
iconical relationship (resemblance)
42. Messages have a long-term effect on the audience
myth
culture as communication
Cumulative Effects Theory
Control the media
43. Source - message - receiver - quantitative - individual
problems with product placement
Transmission vs. Cultural Model
brand identity
Transmission Model
44. People will immediately respond to a message
Powerful Effects Theory
lifestyle effects
brand identity
Cultivation analysis
45. Complimentary - the 'what' and the 'why'
Transmission vs. Cultural Model
Minimalist Effects Theory
characteristics of iconic brands
brand identity
46. Consumer deception via fewer defense mechanisms - mere exposure - and less processing
problems with product placement
associations
factors that create a need for myth
signifie
47. Selecting a specific part to focus on within the demographic or psychographic
levels of culture (high vs. low)
components of the industrial process
audience targeting
new sources of identity
48. National ideology vs. personal experience = tension
Status conferral
The truths of Media
product integration
factors that create a need for myth
49. 1. widely favored or well-liked by many 2. originates from the people 3. is mass produced 4. left-over from high culture
brand elements
associations
Definitions of Culture
sign
50. The direct associations people make about a brand
Minimalist Effects Theory
tradition sources of identity
brand image
advertising