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Test your basic knowledge |
Mass Media And Pop Culture
Start Test
Study First
Subjects
:
journalism-and-media
,
bvat
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Perceivable part of the sign
individual-level effects of product placement
ritual action
signifier
Cultural Model
2. Wide release - platform release - exclusive release
production
activities in exhibition
characteristics of pop culture
Cultural Branding
3. Individually created meanings
product integration
Cognitive Branding
characteristics of iconic brands
social construction of reality
4. Delivery of the produced material - marketing
distribution
code
Powerful Effects Theory
major chains of exhibition
5. Activities - self-worth evaluation - problem-solving tactics
distribution
media-industrial complex
characteristics of culture
evidence of a consumer culture among children
6. National ideology vs. personal experience = tension
audience targeting
ideology
factors that create a need for myth
Status conferral
7. Images - thoughts - words - or emotions that come to mind with a brand
product integration
Transmission Model
signifier
associations
8. Socialization - inter-generational eavesdropping - role modeling - stereotyping
lifestyle effects
fragile child
Cognitive Branding
symbolic relationship (convention)
9. Source - message - receiver - quantitative - individual
brand elements
Cultural Model
ritual action
Transmission Model
10. Interpersonal Communication - Intrapersonal Communication - Group Communication - Mass Communication
Levels of communication
audience segmenting
tradition sources of identity
brand identity
11. Simple stories with compelling characters and resonant plots - provide ideals to live by
myth
signifie
Cumulative Effects Theory
brand image
12. Messages have a long-term effect on the audience
signifier
new sources of identity
Cognitive Branding
Cumulative Effects Theory
13. Mass messages would overwhelm people in the absence of the influences of family - mass media messages are a stimulus that would lead to a predictable attitudinal or behavioral response with nothing intervening between sender & audience
Control the media
fragile child
The propaganda model
Status conferral
14. Sign and meaning linked by way of cause or association - ex. smoke means fire
activities in distribution
Cumulative Effects Theory
Transmission vs. Cultural Model
indexical relationship (casual connection)
15. System of meanings generated by association of signifiers and signifieds
product placement
signification system
exhibition
Levels of communication
16. Combination of rituals and social construction of reality (via the Cultural Model)
Transmission vs. Cultural Model
associations
Cultural Model
new shared meanings
17. Of who you are - who we are - and who they are
characteristics of culture
culture as communication
brand identity
social construction of reality
18. People will immediately respond to a message
Powerful Effects Theory
iconical relationship (resemblance)
major chains of exhibition
distribution
19. National conversation = national identity - multiple brands in competition
signifier
Cultural Model
myth markets
indexical relationship (casual connection)
20. Different parts of the brand (ex. name - logo - colors)
brand elements
distribution
Message Effects
semiotics
21. Iconic brands - embedding into culture - how the brand contributes to society
brand image
rituals
social construction of reality
Cultural Branding
22. When the audience is an 'object produced to be sold for profit' ex. Gossip Girl (media co. - advertisers - females 18 - screenwriter)
Cultivation analysis
characteristics of iconic brands
activities in production
audience as a market commodity
23. Innovation - research and development - and risk
components of the industrial process
Cultural Branding
Status conferral
activities in distribution
24. Separated based on bias of preference - preferences influenced by social class - education - etc.
code
Message Effects
levels of culture (high vs. low)
Cultural Branding
25. Consumer deception via fewer defense mechanisms - mere exposure - and less processing
sign
components of the industrial process
problems with product placement
product integration
26. Breakdown based on demographics and psychographics
audience segmenting
Definitions of Culture
Media literacy dimensions
Control the media
27. Encapsulated myths that fulfill our needs
Control the media
icons
new sources of identity
Cultural Branding
28. historically shared meanings (rituals) + individually created meanings (social construction of reality) = new shared meaning...qualitative - mass
Media literacy dimensions
myth
Cultural Model
evidence of a consumer culture among children
29. Cognitive: ability to intellectually process information - Emotional: feelings created by media - - Aesthetic: interpreting media in an artistic POV - Moral: examining the values of the medium
production
major chains of exhibition
Media literacy dimensions
factors that create a need for myth
30. Directed by processed and stored information - active receiver - change with maturation
myth
advertising
Message Effects
resilient child
31. Limited information sources - personal experience - and context for claims
audience targeting
indexical relationship (casual connection)
Media literacy dimensions
children as vulnerable consumers
32. Incorporating the branded product into the dialogue or plot of the production
Cumulative Effects Theory
brand identity
product integration
Cognitive Branding
33. Rejection of high vs. low distinction - populist/popular/public - reaction to mainstream - short shelf life
iconical relationship (resemblance)
characteristics of pop culture
major chains of exhibition
ritual action
34. Meaning evoked by the signifier
signifie
factors that create a need for myth
Control the media
Definitions of Culture
35. Selecting a specific part to focus on within the demographic or psychographic
culture as communication
Emotional Branding
myth markets
audience targeting
36. Buying a product to consume the myth - to form a relationship with the myth's creator
Transmission Model
individual-level effects of product placement
ritual action
problems with product placement
37. Screenplay/screenwriter - location/production costs - hiring movie stars - hiring movie crew - securing Completion Bond company
The propaganda model
activities in production
signification system
semiotics
38. Choosing a release date - determining/adjusting the number of prints to make - developing/implementing a strategic communication campaign (advertising and public relations)
activities in distribution
tradition sources of identity
associations
rituals
39. Meaning derived from a social agreement
components of the industrial process
Cognitive Branding
activities in exhibition
symbolic relationship (convention)
40. Owners - Advertisers - Government - Special Interest Groups - News Sources - Audiences - Newsroom culture - Technology
major chains of exhibition
Control the media
Powerful Effects Theory
advertising
41. Organization/structure of signs - inbuilt system of cultural meanings built into a sign
tradition sources of identity
symbolic relationship (convention)
code
Cumulative Effects Theory
42. Regal - AMC - Cinemark - Carmike - Cineplex Entertainment
characteristics of culture
myth
product placement
major chains of exhibition
43. Media are essential components of our lives - No mainstream media (MSM) - Everything from the margin moves to the center - Nothing's new; everything that happened in the past will happen again - New media are always scary - Activism and analysis are
exhibition
The truths of Media
brand elements
new sources of identity
44. Resemblance between sign and something else - variance in shared meaning
iconical relationship (resemblance)
audience segmenting
fragile child
tradition sources of identity
45. Historically shared meanings
semiotics
characteristics of pop culture
rituals
factors that create a need for myth
46. The use of news to promote corporate holdings is wrong.
social construction of reality
media-industrial complex
advertising
code
47. Discipline that studies the nature of a system of meaning
Cultivation analysis
components of the industrial process
semiotics
Cumulative Effects Theory
48. Created by the consumers from: name - logo - tagline - colors - music - etc.
signification system
advertising
levels of culture (high vs. low)
brand identity
49. 1. widely favored or well-liked by many 2. originates from the people 3. is mass produced 4. left-over from high culture
Definitions of Culture
Transmission vs. Cultural Model
Media literacy dimensions
rituals
50. Preexisting beliefs of individuals influence perception of messages
characteristics of culture
associations
symbolic relationship (convention)
Indirect (Cognitive) Effects Theory