Test your basic knowledge |

Mass Media And Pop Culture

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. System of meanings generated by association of signifiers and signifieds






2. Specific to a group of people - individuals are socialized into culture - individuals can belong to multiple subcultures - shared beliefs - behaviors - attitudes - etc.






3. Fulfilling needs - emotional benefits






4. Avoid production - follow models/copy-cat - create sequels of hits - burden the indies






5. Meaning derived from a social agreement






6. Screenplay/screenwriter - location/production costs - hiring movie stars - hiring movie crew - securing Completion Bond company






7. Cognitive Effects: people learn more from people they identify with - Attitudinal Effect: people develop feelings about a product - Behavioral Effect: actions such as clipping a coupon or voting for a candidate - Psychological Effect: Inspiring fear






8. Selecting a specific part to focus on within the demographic or psychographic






9. Mind-share - functional benefits - very basic






10. Of who you are - who we are - and who they are






11. Socialization - inter-generational eavesdropping - role modeling - stereotyping






12. Incorporating the branded product into the dialogue or plot of the production






13. Directed by desires and emotions - passive receiver - early habits are difficult to change






14. Media are essential components of our lives - No mainstream media (MSM) - Everything from the margin moves to the center - Nothing's new; everything that happened in the past will happen again - New media are always scary - Activism and analysis are






15. Media can give status to an individual - because media coverage exposes them to large audiences - they can seem important






16. Use of the branded product as a prop in a production for a fee






17. Religion - family - work






18. Creation of mass-media materials for distribution






19. Mass messages would overwhelm people in the absence of the influences of family - mass media messages are a stimulus that would lead to a predictable attitudinal or behavioral response with nothing intervening between sender & audience






20. Separated based on bias of preference - preferences influenced by social class - education - etc.






21. Perceivable part of the sign






22. Created by the consumers from: name - logo - tagline - colors - music - etc.






23. Presenting materials to the audience for viewing/buying






24. Paid - mediated form of communication from an identifiable source - designed to persuade the receiver to take some action






25. Resemblance between sign and something else - variance in shared meaning






26. Images - thoughts - words - or emotions that come to mind with a brand






27. Way of thinking that makes the existing organization of social relations appear natural and inevitable






28. Messages have a long-term effect on the audience






29. Buying a product to consume the myth - to form a relationship with the myth's creator






30. Owners - Advertisers - Government - Special Interest Groups - News Sources - Audiences - Newsroom culture - Technology






31. Directed by processed and stored information - active receiver - change with maturation






32. Everything in your experience (object - action - event)






33. Preexisting beliefs of individuals influence perception of messages






34. Combination of rituals and social construction of reality (via the Cultural Model)






35. Organization/structure of signs - inbuilt system of cultural meanings built into a sign






36. Mass media - leisure activities - consumer lifestyle






37. Regal - AMC - Cinemark - Carmike - Cineplex Entertainment






38. Watching large amounts of tv cultivates a distinct view of the world that is sharply at odds with reality (Mean-World syndrome) - because of televised violence - heavy television viewers are more likely to fear violence






39. Better brand recall - better creation of realism - lessens negative backlash due to overly-prominent placement






40. Complimentary - the 'what' and the 'why'






41. Different parts of the brand (ex. name - logo - colors)






42. Iconic brands - embedding into culture - how the brand contributes to society






43. Wide release - platform release - exclusive release






44. Messages have little direct effect on the audience






45. Innovation - research and development - and risk






46. National ideology vs. personal experience = tension






47. Sign and meaning linked by way of cause or association - ex. smoke means fire






48. When the audience is an 'object produced to be sold for profit' ex. Gossip Girl (media co. - advertisers - females 18 - screenwriter)






49. The direct associations people make about a brand






50. Historically shared meanings