Test your basic knowledge |

Mass Media And Pop Culture

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Simple stories with compelling characters and resonant plots - provide ideals to live by






2. Socialization - inter-generational eavesdropping - role modeling - stereotyping






3. 1. widely favored or well-liked by many 2. originates from the people 3. is mass produced 4. left-over from high culture






4. Activities - self-worth evaluation - problem-solving tactics






5. Watching large amounts of tv cultivates a distinct view of the world that is sharply at odds with reality (Mean-World syndrome) - because of televised violence - heavy television viewers are more likely to fear violence






6. Paid - mediated form of communication from an identifiable source - designed to persuade the receiver to take some action






7. Directed by desires and emotions - passive receiver - early habits are difficult to change






8. The direct associations people make about a brand






9. Mind-share - functional benefits - very basic






10. Organization/structure of signs - inbuilt system of cultural meanings built into a sign






11. Everything in your experience (object - action - event)






12. Interpersonal Communication - Intrapersonal Communication - Group Communication - Mass Communication






13. Different parts of the brand (ex. name - logo - colors)






14. When the audience is an 'object produced to be sold for profit' ex. Gossip Girl (media co. - advertisers - females 18 - screenwriter)






15. Separated based on bias of preference - preferences influenced by social class - education - etc.






16. Fulfilling needs - emotional benefits






17. Messages have little direct effect on the audience






18. Individually created meanings






19. National ideology vs. personal experience = tension






20. Of who you are - who we are - and who they are






21. Meaning derived from a social agreement






22. Mass media - leisure activities - consumer lifestyle






23. Resemblance between sign and something else - variance in shared meaning






24. Selecting a specific part to focus on within the demographic or psychographic






25. Specific to a group of people - individuals are socialized into culture - individuals can belong to multiple subcultures - shared beliefs - behaviors - attitudes - etc.






26. Encapsulated myths that fulfill our needs






27. People will immediately respond to a message






28. Media can give status to an individual - because media coverage exposes them to large audiences - they can seem important






29. System of meanings generated by association of signifiers and signifieds






30. Wide release - platform release - exclusive release






31. Perceivable part of the sign






32. Historically shared meanings






33. Way of thinking that makes the existing organization of social relations appear natural and inevitable






34. Images - thoughts - words - or emotions that come to mind with a brand






35. Preexisting beliefs of individuals influence perception of messages






36. Breakdown based on demographics and psychographics






37. Consumer deception via fewer defense mechanisms - mere exposure - and less processing






38. Created by the consumers from: name - logo - tagline - colors - music - etc.






39. Screenplay/screenwriter - location/production costs - hiring movie stars - hiring movie crew - securing Completion Bond company






40. Discipline that studies the nature of a system of meaning






41. Directed by processed and stored information - active receiver - change with maturation






42. Delivery of the produced material - marketing






43. Use of the branded product as a prop in a production for a fee






44. Rejection of high vs. low distinction - populist/popular/public - reaction to mainstream - short shelf life






45. Buying a product to consume the myth - to form a relationship with the myth's creator






46. Better brand recall - better creation of realism - lessens negative backlash due to overly-prominent placement






47. The use of news to promote corporate holdings is wrong.






48. Cognitive: ability to intellectually process information - Emotional: feelings created by media - - Aesthetic: interpreting media in an artistic POV - Moral: examining the values of the medium






49. Limited information sources - personal experience - and context for claims






50. Avoid production - follow models/copy-cat - create sequels of hits - burden the indies