Test your basic knowledge |

Mass Media And Pop Culture

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Use of the branded product as a prop in a production for a fee






2. Religion - family - work






3. Source - message - receiver - quantitative - individual






4. Activities - self-worth evaluation - problem-solving tactics






5. Meaning evoked by the signifier






6. Historically shared meanings






7. Different parts of the brand (ex. name - logo - colors)






8. Socialization - inter-generational eavesdropping - role modeling - stereotyping






9. Encapsulated myths that fulfill our needs






10. Fulfilling needs - emotional benefits






11. Delivery of the produced material - marketing






12. The use of news to promote corporate holdings is wrong.






13. Sign and meaning linked by way of cause or association - ex. smoke means fire






14. Paid - mediated form of communication from an identifiable source - designed to persuade the receiver to take some action






15. Choosing a release date - determining/adjusting the number of prints to make - developing/implementing a strategic communication campaign (advertising and public relations)






16. Limited information sources - personal experience - and context for claims






17. Complimentary - the 'what' and the 'why'






18. Media can give status to an individual - because media coverage exposes them to large audiences - they can seem important






19. Regal - AMC - Cinemark - Carmike - Cineplex Entertainment






20. National ideology vs. personal experience = tension






21. The direct associations people make about a brand






22. Interpersonal Communication - Intrapersonal Communication - Group Communication - Mass Communication






23. Cognitive Effects: people learn more from people they identify with - Attitudinal Effect: people develop feelings about a product - Behavioral Effect: actions such as clipping a coupon or voting for a candidate - Psychological Effect: Inspiring fear






24. Buying a product to consume the myth - to form a relationship with the myth's creator






25. Discipline that studies the nature of a system of meaning






26. Organization/structure of signs - inbuilt system of cultural meanings built into a sign






27. Combination of rituals and social construction of reality (via the Cultural Model)






28. Deep connection with culture - competition for share of culture - use of symbolism and what the brand 'stands' for






29. Separated based on bias of preference - preferences influenced by social class - education - etc.






30. Perceivable part of the sign






31. Simple stories with compelling characters and resonant plots - provide ideals to live by






32. National conversation = national identity - multiple brands in competition






33. Messages have a long-term effect on the audience






34. Resemblance between sign and something else - variance in shared meaning






35. Better brand recall - better creation of realism - lessens negative backlash due to overly-prominent placement






36. Breakdown based on demographics and psychographics






37. historically shared meanings (rituals) + individually created meanings (social construction of reality) = new shared meaning...qualitative - mass






38. Incorporating the branded product into the dialogue or plot of the production






39. Mass media - leisure activities - consumer lifestyle






40. Rejection of high vs. low distinction - populist/popular/public - reaction to mainstream - short shelf life






41. Wide release - platform release - exclusive release






42. 1. widely favored or well-liked by many 2. originates from the people 3. is mass produced 4. left-over from high culture






43. Avoid production - follow models/copy-cat - create sequels of hits - burden the indies






44. Creation of mass-media materials for distribution






45. People will immediately respond to a message






46. Watching large amounts of tv cultivates a distinct view of the world that is sharply at odds with reality (Mean-World syndrome) - because of televised violence - heavy television viewers are more likely to fear violence






47. Mind-share - functional benefits - very basic






48. Created by the consumers from: name - logo - tagline - colors - music - etc.






49. Directed by desires and emotions - passive receiver - early habits are difficult to change






50. Of who you are - who we are - and who they are