Test your basic knowledge |

Mass Media And Pop Culture

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Consumer deception via fewer defense mechanisms - mere exposure - and less processing






2. Avoid production - follow models/copy-cat - create sequels of hits - burden the indies






3. Limited information sources - personal experience - and context for claims






4. Source - message - receiver - quantitative - individual






5. Religion - family - work






6. Preexisting beliefs of individuals influence perception of messages






7. Wide release - platform release - exclusive release






8. Deep connection with culture - competition for share of culture - use of symbolism and what the brand 'stands' for






9. People will immediately respond to a message






10. Combination of rituals and social construction of reality (via the Cultural Model)






11. Mind-share - functional benefits - very basic






12. Screenplay/screenwriter - location/production costs - hiring movie stars - hiring movie crew - securing Completion Bond company






13. Media can give status to an individual - because media coverage exposes them to large audiences - they can seem important






14. Fulfilling needs - emotional benefits






15. Messages have little direct effect on the audience






16. Regal - AMC - Cinemark - Carmike - Cineplex Entertainment






17. Paid - mediated form of communication from an identifiable source - designed to persuade the receiver to take some action






18. National conversation = national identity - multiple brands in competition






19. Resemblance between sign and something else - variance in shared meaning






20. Separated based on bias of preference - preferences influenced by social class - education - etc.






21. Different parts of the brand (ex. name - logo - colors)






22. Better brand recall - better creation of realism - lessens negative backlash due to overly-prominent placement






23. When the audience is an 'object produced to be sold for profit' ex. Gossip Girl (media co. - advertisers - females 18 - screenwriter)






24. Meaning evoked by the signifier






25. Buying a product to consume the myth - to form a relationship with the myth's creator






26. Simple stories with compelling characters and resonant plots - provide ideals to live by






27. The use of news to promote corporate holdings is wrong.






28. Interpersonal Communication - Intrapersonal Communication - Group Communication - Mass Communication






29. Watching large amounts of tv cultivates a distinct view of the world that is sharply at odds with reality (Mean-World syndrome) - because of televised violence - heavy television viewers are more likely to fear violence






30. Perceivable part of the sign






31. Rejection of high vs. low distinction - populist/popular/public - reaction to mainstream - short shelf life






32. Socialization - inter-generational eavesdropping - role modeling - stereotyping






33. Innovation - research and development - and risk






34. Sign and meaning linked by way of cause or association - ex. smoke means fire






35. Of who you are - who we are - and who they are






36. Historically shared meanings






37. Encapsulated myths that fulfill our needs






38. Discipline that studies the nature of a system of meaning






39. Images - thoughts - words - or emotions that come to mind with a brand






40. Mass messages would overwhelm people in the absence of the influences of family - mass media messages are a stimulus that would lead to a predictable attitudinal or behavioral response with nothing intervening between sender & audience






41. Individually created meanings






42. Iconic brands - embedding into culture - how the brand contributes to society






43. Specific to a group of people - individuals are socialized into culture - individuals can belong to multiple subcultures - shared beliefs - behaviors - attitudes - etc.






44. Presenting materials to the audience for viewing/buying






45. Delivery of the produced material - marketing






46. Media are essential components of our lives - No mainstream media (MSM) - Everything from the margin moves to the center - Nothing's new; everything that happened in the past will happen again - New media are always scary - Activism and analysis are






47. Selecting a specific part to focus on within the demographic or psychographic






48. Mass media - leisure activities - consumer lifestyle






49. 1. widely favored or well-liked by many 2. originates from the people 3. is mass produced 4. left-over from high culture






50. Created by the consumers from: name - logo - tagline - colors - music - etc.