Test your basic knowledge |

Mass Media And Pop Culture

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. People will immediately respond to a message






2. Complimentary - the 'what' and the 'why'






3. System of meanings generated by association of signifiers and signifieds






4. Everything in your experience (object - action - event)






5. Better brand recall - better creation of realism - lessens negative backlash due to overly-prominent placement






6. Interpersonal Communication - Intrapersonal Communication - Group Communication - Mass Communication






7. Perceivable part of the sign






8. Mind-share - functional benefits - very basic






9. Media can give status to an individual - because media coverage exposes them to large audiences - they can seem important






10. Delivery of the produced material - marketing






11. Presenting materials to the audience for viewing/buying






12. The use of news to promote corporate holdings is wrong.






13. Way of thinking that makes the existing organization of social relations appear natural and inevitable






14. National conversation = national identity - multiple brands in competition






15. Mass media - leisure activities - consumer lifestyle






16. Meaning derived from a social agreement






17. Source - message - receiver - quantitative - individual






18. Meaning evoked by the signifier






19. Limited information sources - personal experience - and context for claims






20. Incorporating the branded product into the dialogue or plot of the production






21. Specific to a group of people - individuals are socialized into culture - individuals can belong to multiple subcultures - shared beliefs - behaviors - attitudes - etc.






22. Messages have a long-term effect on the audience






23. Individually created meanings






24. Innovation - research and development - and risk






25. Selecting a specific part to focus on within the demographic or psychographic






26. Cognitive: ability to intellectually process information - Emotional: feelings created by media - - Aesthetic: interpreting media in an artistic POV - Moral: examining the values of the medium






27. Religion - family - work






28. Rejection of high vs. low distinction - populist/popular/public - reaction to mainstream - short shelf life






29. Media are essential components of our lives - No mainstream media (MSM) - Everything from the margin moves to the center - Nothing's new; everything that happened in the past will happen again - New media are always scary - Activism and analysis are






30. Use of the branded product as a prop in a production for a fee






31. Socialization - inter-generational eavesdropping - role modeling - stereotyping






32. Messages have little direct effect on the audience






33. National ideology vs. personal experience = tension






34. Created by the consumers from: name - logo - tagline - colors - music - etc.






35. Images - thoughts - words - or emotions that come to mind with a brand






36. Directed by processed and stored information - active receiver - change with maturation






37. Discipline that studies the nature of a system of meaning






38. Choosing a release date - determining/adjusting the number of prints to make - developing/implementing a strategic communication campaign (advertising and public relations)






39. When the audience is an 'object produced to be sold for profit' ex. Gossip Girl (media co. - advertisers - females 18 - screenwriter)






40. Resemblance between sign and something else - variance in shared meaning






41. Consumer deception via fewer defense mechanisms - mere exposure - and less processing






42. Mass messages would overwhelm people in the absence of the influences of family - mass media messages are a stimulus that would lead to a predictable attitudinal or behavioral response with nothing intervening between sender & audience






43. Paid - mediated form of communication from an identifiable source - designed to persuade the receiver to take some action






44. Cognitive Effects: people learn more from people they identify with - Attitudinal Effect: people develop feelings about a product - Behavioral Effect: actions such as clipping a coupon or voting for a candidate - Psychological Effect: Inspiring fear






45. historically shared meanings (rituals) + individually created meanings (social construction of reality) = new shared meaning...qualitative - mass






46. Fulfilling needs - emotional benefits






47. Screenplay/screenwriter - location/production costs - hiring movie stars - hiring movie crew - securing Completion Bond company






48. Wide release - platform release - exclusive release






49. Watching large amounts of tv cultivates a distinct view of the world that is sharply at odds with reality (Mean-World syndrome) - because of televised violence - heavy television viewers are more likely to fear violence






50. Avoid production - follow models/copy-cat - create sequels of hits - burden the indies