Test your basic knowledge |

Mass Media And Pop Culture

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Mind-share - functional benefits - very basic






2. Use of the branded product as a prop in a production for a fee






3. Directed by processed and stored information - active receiver - change with maturation






4. Individually created meanings






5. Organization/structure of signs - inbuilt system of cultural meanings built into a sign






6. Fulfilling needs - emotional benefits






7. Mass messages would overwhelm people in the absence of the influences of family - mass media messages are a stimulus that would lead to a predictable attitudinal or behavioral response with nothing intervening between sender & audience






8. Watching large amounts of tv cultivates a distinct view of the world that is sharply at odds with reality (Mean-World syndrome) - because of televised violence - heavy television viewers are more likely to fear violence






9. People will immediately respond to a message






10. Consumer deception via fewer defense mechanisms - mere exposure - and less processing






11. Discipline that studies the nature of a system of meaning






12. Presenting materials to the audience for viewing/buying






13. Directed by desires and emotions - passive receiver - early habits are difficult to change






14. Meaning evoked by the signifier






15. System of meanings generated by association of signifiers and signifieds






16. Paid - mediated form of communication from an identifiable source - designed to persuade the receiver to take some action






17. Religion - family - work






18. Messages have a long-term effect on the audience






19. The direct associations people make about a brand






20. Deep connection with culture - competition for share of culture - use of symbolism and what the brand 'stands' for






21. Regal - AMC - Cinemark - Carmike - Cineplex Entertainment






22. Of who you are - who we are - and who they are






23. National conversation = national identity - multiple brands in competition






24. Complimentary - the 'what' and the 'why'






25. Creation of mass-media materials for distribution






26. Images - thoughts - words - or emotions that come to mind with a brand






27. Avoid production - follow models/copy-cat - create sequels of hits - burden the indies






28. When the audience is an 'object produced to be sold for profit' ex. Gossip Girl (media co. - advertisers - females 18 - screenwriter)






29. Better brand recall - better creation of realism - lessens negative backlash due to overly-prominent placement






30. Cognitive: ability to intellectually process information - Emotional: feelings created by media - - Aesthetic: interpreting media in an artistic POV - Moral: examining the values of the medium






31. Wide release - platform release - exclusive release






32. Breakdown based on demographics and psychographics






33. Simple stories with compelling characters and resonant plots - provide ideals to live by






34. Sign and meaning linked by way of cause or association - ex. smoke means fire






35. Screenplay/screenwriter - location/production costs - hiring movie stars - hiring movie crew - securing Completion Bond company






36. Created by the consumers from: name - logo - tagline - colors - music - etc.






37. Different parts of the brand (ex. name - logo - colors)






38. Rejection of high vs. low distinction - populist/popular/public - reaction to mainstream - short shelf life






39. Iconic brands - embedding into culture - how the brand contributes to society






40. Combination of rituals and social construction of reality (via the Cultural Model)






41. Messages have little direct effect on the audience






42. Buying a product to consume the myth - to form a relationship with the myth's creator






43. Owners - Advertisers - Government - Special Interest Groups - News Sources - Audiences - Newsroom culture - Technology






44. Interpersonal Communication - Intrapersonal Communication - Group Communication - Mass Communication






45. historically shared meanings (rituals) + individually created meanings (social construction of reality) = new shared meaning...qualitative - mass






46. Perceivable part of the sign






47. Media are essential components of our lives - No mainstream media (MSM) - Everything from the margin moves to the center - Nothing's new; everything that happened in the past will happen again - New media are always scary - Activism and analysis are






48. Resemblance between sign and something else - variance in shared meaning






49. Media can give status to an individual - because media coverage exposes them to large audiences - they can seem important






50. Incorporating the branded product into the dialogue or plot of the production