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Test your basic knowledge |
Mass Media And Pop Culture
Start Test
Study First
Subjects
:
journalism-and-media
,
bvat
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Limited information sources - personal experience - and context for claims
brand identity
iconical relationship (resemblance)
children as vulnerable consumers
exhibition
2. People will immediately respond to a message
code
Powerful Effects Theory
ideology
brand identity
3. Images - thoughts - words - or emotions that come to mind with a brand
associations
new shared meanings
media-industrial complex
sign
4. Directed by desires and emotions - passive receiver - early habits are difficult to change
Cultural Branding
major chains of exhibition
indexical relationship (casual connection)
fragile child
5. Sign and meaning linked by way of cause or association - ex. smoke means fire
characteristics of pop culture
indexical relationship (casual connection)
fragile child
semiotics
6. Mass media - leisure activities - consumer lifestyle
Media literacy dimensions
Powerful Effects Theory
code
new sources of identity
7. Messages have a long-term effect on the audience
Cumulative Effects Theory
fragile child
product placement
factors that create a need for myth
8. Better brand recall - better creation of realism - lessens negative backlash due to overly-prominent placement
individual-level effects of product placement
dealing with risk
signification system
myth
9. Source - message - receiver - quantitative - individual
product integration
Transmission Model
new shared meanings
new sources of identity
10. Paid - mediated form of communication from an identifiable source - designed to persuade the receiver to take some action
Cognitive Branding
ritual action
advertising
culture as communication
11. Individually created meanings
Minimalist Effects Theory
Status conferral
social construction of reality
brand identity
12. Historically shared meanings
Cultivation analysis
icons
children as vulnerable consumers
rituals
13. Rejection of high vs. low distinction - populist/popular/public - reaction to mainstream - short shelf life
audience segmenting
iconical relationship (resemblance)
Minimalist Effects Theory
characteristics of pop culture
14. Different parts of the brand (ex. name - logo - colors)
levels of culture (high vs. low)
brand elements
product integration
ideology
15. Perceivable part of the sign
Status conferral
signifier
production
factors that create a need for myth
16. The use of news to promote corporate holdings is wrong.
media-industrial complex
semiotics
myth
brand identity
17. Mind-share - functional benefits - very basic
rituals
Cognitive Branding
Definitions of Culture
Cumulative Effects Theory
18. Separated based on bias of preference - preferences influenced by social class - education - etc.
production
brand elements
levels of culture (high vs. low)
brand image
19. Combination of rituals and social construction of reality (via the Cultural Model)
audience segmenting
characteristics of culture
new shared meanings
Transmission vs. Cultural Model
20. National ideology vs. personal experience = tension
brand identity
factors that create a need for myth
signifier
audience targeting
21. The direct associations people make about a brand
myth
new sources of identity
audience as a market commodity
brand image
22. Avoid production - follow models/copy-cat - create sequels of hits - burden the indies
lifestyle effects
ritual action
exhibition
dealing with risk
23. Owners - Advertisers - Government - Special Interest Groups - News Sources - Audiences - Newsroom culture - Technology
distribution
Control the media
new shared meanings
Cognitive Branding
24. Directed by processed and stored information - active receiver - change with maturation
resilient child
rituals
Indirect (Cognitive) Effects Theory
code
25. Media can give status to an individual - because media coverage exposes them to large audiences - they can seem important
product placement
Status conferral
symbolic relationship (convention)
iconical relationship (resemblance)
26. Innovation - research and development - and risk
product integration
factors that create a need for myth
components of the industrial process
social construction of reality
27. Fulfilling needs - emotional benefits
characteristics of culture
Emotional Branding
activities in distribution
indexical relationship (casual connection)
28. Of who you are - who we are - and who they are
distribution
activities in distribution
advertising
culture as communication
29. Watching large amounts of tv cultivates a distinct view of the world that is sharply at odds with reality (Mean-World syndrome) - because of televised violence - heavy television viewers are more likely to fear violence
Cultivation analysis
activities in exhibition
brand elements
signifie
30. Regal - AMC - Cinemark - Carmike - Cineplex Entertainment
major chains of exhibition
characteristics of culture
Minimalist Effects Theory
activities in exhibition
31. Discipline that studies the nature of a system of meaning
semiotics
tradition sources of identity
Indirect (Cognitive) Effects Theory
signifier
32. Delivery of the produced material - marketing
Powerful Effects Theory
distribution
myth markets
rituals
33. Socialization - inter-generational eavesdropping - role modeling - stereotyping
lifestyle effects
Transmission Model
brand elements
Cumulative Effects Theory
34. Creation of mass-media materials for distribution
Cultural Branding
Cultivation analysis
associations
production
35. Wide release - platform release - exclusive release
resilient child
activities in exhibition
signifier
product integration
36. historically shared meanings (rituals) + individually created meanings (social construction of reality) = new shared meaning...qualitative - mass
media-industrial complex
major chains of exhibition
characteristics of iconic brands
Cultural Model
37. Buying a product to consume the myth - to form a relationship with the myth's creator
rituals
Cultivation analysis
ritual action
audience as a market commodity
38. Specific to a group of people - individuals are socialized into culture - individuals can belong to multiple subcultures - shared beliefs - behaviors - attitudes - etc.
characteristics of culture
fragile child
Emotional Branding
lifestyle effects
39. Meaning evoked by the signifier
audience segmenting
myth markets
signifie
signification system
40. Media are essential components of our lives - No mainstream media (MSM) - Everything from the margin moves to the center - Nothing's new; everything that happened in the past will happen again - New media are always scary - Activism and analysis are
semiotics
Control the media
characteristics of pop culture
The truths of Media
41. 1. widely favored or well-liked by many 2. originates from the people 3. is mass produced 4. left-over from high culture
symbolic relationship (convention)
Definitions of Culture
components of the industrial process
social construction of reality
42. Breakdown based on demographics and psychographics
audience segmenting
evidence of a consumer culture among children
myth
Emotional Branding
43. Meaning derived from a social agreement
Message Effects
Media literacy dimensions
brand identity
symbolic relationship (convention)
44. Consumer deception via fewer defense mechanisms - mere exposure - and less processing
semiotics
brand identity
activities in exhibition
problems with product placement
45. Incorporating the branded product into the dialogue or plot of the production
advertising
Cumulative Effects Theory
Control the media
product integration
46. Everything in your experience (object - action - event)
fragile child
sign
Cultural Branding
new shared meanings
47. Activities - self-worth evaluation - problem-solving tactics
signification system
evidence of a consumer culture among children
code
sign
48. Mass messages would overwhelm people in the absence of the influences of family - mass media messages are a stimulus that would lead to a predictable attitudinal or behavioral response with nothing intervening between sender & audience
resilient child
code
The propaganda model
production
49. Created by the consumers from: name - logo - tagline - colors - music - etc.
Cognitive Branding
characteristics of pop culture
brand identity
Cumulative Effects Theory
50. Cognitive: ability to intellectually process information - Emotional: feelings created by media - - Aesthetic: interpreting media in an artistic POV - Moral: examining the values of the medium
lifestyle effects
indexical relationship (casual connection)
audience as a market commodity
Media literacy dimensions