Test your basic knowledge |

Mass Media And Pop Culture

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Complimentary - the 'what' and the 'why'






2. Deep connection with culture - competition for share of culture - use of symbolism and what the brand 'stands' for






3. Media are essential components of our lives - No mainstream media (MSM) - Everything from the margin moves to the center - Nothing's new; everything that happened in the past will happen again - New media are always scary - Activism and analysis are






4. Historically shared meanings






5. When the audience is an 'object produced to be sold for profit' ex. Gossip Girl (media co. - advertisers - females 18 - screenwriter)






6. Of who you are - who we are - and who they are






7. Owners - Advertisers - Government - Special Interest Groups - News Sources - Audiences - Newsroom culture - Technology






8. Mass media - leisure activities - consumer lifestyle






9. People will immediately respond to a message






10. Regal - AMC - Cinemark - Carmike - Cineplex Entertainment






11. Iconic brands - embedding into culture - how the brand contributes to society






12. Choosing a release date - determining/adjusting the number of prints to make - developing/implementing a strategic communication campaign (advertising and public relations)






13. Breakdown based on demographics and psychographics






14. Innovation - research and development - and risk






15. Presenting materials to the audience for viewing/buying






16. Different parts of the brand (ex. name - logo - colors)






17. Specific to a group of people - individuals are socialized into culture - individuals can belong to multiple subcultures - shared beliefs - behaviors - attitudes - etc.






18. Encapsulated myths that fulfill our needs






19. Messages have a long-term effect on the audience






20. Resemblance between sign and something else - variance in shared meaning






21. Fulfilling needs - emotional benefits






22. Cognitive: ability to intellectually process information - Emotional: feelings created by media - - Aesthetic: interpreting media in an artistic POV - Moral: examining the values of the medium






23. Socialization - inter-generational eavesdropping - role modeling - stereotyping






24. Combination of rituals and social construction of reality (via the Cultural Model)






25. 1. widely favored or well-liked by many 2. originates from the people 3. is mass produced 4. left-over from high culture






26. historically shared meanings (rituals) + individually created meanings (social construction of reality) = new shared meaning...qualitative - mass






27. Preexisting beliefs of individuals influence perception of messages






28. Separated based on bias of preference - preferences influenced by social class - education - etc.






29. The direct associations people make about a brand






30. Buying a product to consume the myth - to form a relationship with the myth's creator






31. System of meanings generated by association of signifiers and signifieds






32. National conversation = national identity - multiple brands in competition






33. Images - thoughts - words - or emotions that come to mind with a brand






34. Better brand recall - better creation of realism - lessens negative backlash due to overly-prominent placement






35. Limited information sources - personal experience - and context for claims






36. Rejection of high vs. low distinction - populist/popular/public - reaction to mainstream - short shelf life






37. Source - message - receiver - quantitative - individual






38. Incorporating the branded product into the dialogue or plot of the production






39. Watching large amounts of tv cultivates a distinct view of the world that is sharply at odds with reality (Mean-World syndrome) - because of televised violence - heavy television viewers are more likely to fear violence






40. Directed by processed and stored information - active receiver - change with maturation






41. Simple stories with compelling characters and resonant plots - provide ideals to live by






42. Way of thinking that makes the existing organization of social relations appear natural and inevitable






43. Discipline that studies the nature of a system of meaning






44. Cognitive Effects: people learn more from people they identify with - Attitudinal Effect: people develop feelings about a product - Behavioral Effect: actions such as clipping a coupon or voting for a candidate - Psychological Effect: Inspiring fear






45. Perceivable part of the sign






46. Meaning derived from a social agreement






47. Mind-share - functional benefits - very basic






48. Use of the branded product as a prop in a production for a fee






49. Selecting a specific part to focus on within the demographic or psychographic






50. Religion - family - work