Test your basic knowledge |

Mass Media And Pop Culture

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Mass messages would overwhelm people in the absence of the influences of family - mass media messages are a stimulus that would lead to a predictable attitudinal or behavioral response with nothing intervening between sender & audience






2. Media can give status to an individual - because media coverage exposes them to large audiences - they can seem important






3. Everything in your experience (object - action - event)






4. Combination of rituals and social construction of reality (via the Cultural Model)






5. System of meanings generated by association of signifiers and signifieds






6. Mass media - leisure activities - consumer lifestyle






7. Watching large amounts of tv cultivates a distinct view of the world that is sharply at odds with reality (Mean-World syndrome) - because of televised violence - heavy television viewers are more likely to fear violence






8. Activities - self-worth evaluation - problem-solving tactics






9. Regal - AMC - Cinemark - Carmike - Cineplex Entertainment






10. Specific to a group of people - individuals are socialized into culture - individuals can belong to multiple subcultures - shared beliefs - behaviors - attitudes - etc.






11. Buying a product to consume the myth - to form a relationship with the myth's creator






12. The use of news to promote corporate holdings is wrong.






13. Selecting a specific part to focus on within the demographic or psychographic






14. The direct associations people make about a brand






15. Preexisting beliefs of individuals influence perception of messages






16. Separated based on bias of preference - preferences influenced by social class - education - etc.






17. Choosing a release date - determining/adjusting the number of prints to make - developing/implementing a strategic communication campaign (advertising and public relations)






18. Incorporating the branded product into the dialogue or plot of the production






19. Media are essential components of our lives - No mainstream media (MSM) - Everything from the margin moves to the center - Nothing's new; everything that happened in the past will happen again - New media are always scary - Activism and analysis are






20. Perceivable part of the sign






21. Deep connection with culture - competition for share of culture - use of symbolism and what the brand 'stands' for






22. Resemblance between sign and something else - variance in shared meaning






23. Directed by processed and stored information - active receiver - change with maturation






24. Breakdown based on demographics and psychographics






25. National ideology vs. personal experience = tension






26. Innovation - research and development - and risk






27. Avoid production - follow models/copy-cat - create sequels of hits - burden the indies






28. Discipline that studies the nature of a system of meaning






29. Consumer deception via fewer defense mechanisms - mere exposure - and less processing






30. Messages have little direct effect on the audience






31. Interpersonal Communication - Intrapersonal Communication - Group Communication - Mass Communication






32. Fulfilling needs - emotional benefits






33. Religion - family - work






34. Better brand recall - better creation of realism - lessens negative backlash due to overly-prominent placement






35. Organization/structure of signs - inbuilt system of cultural meanings built into a sign






36. Encapsulated myths that fulfill our needs






37. National conversation = national identity - multiple brands in competition






38. Screenplay/screenwriter - location/production costs - hiring movie stars - hiring movie crew - securing Completion Bond company






39. Messages have a long-term effect on the audience






40. Cognitive: ability to intellectually process information - Emotional: feelings created by media - - Aesthetic: interpreting media in an artistic POV - Moral: examining the values of the medium






41. Of who you are - who we are - and who they are






42. Images - thoughts - words - or emotions that come to mind with a brand






43. Directed by desires and emotions - passive receiver - early habits are difficult to change






44. Historically shared meanings






45. Individually created meanings






46. Use of the branded product as a prop in a production for a fee






47. Way of thinking that makes the existing organization of social relations appear natural and inevitable






48. Presenting materials to the audience for viewing/buying






49. Simple stories with compelling characters and resonant plots - provide ideals to live by






50. Socialization - inter-generational eavesdropping - role modeling - stereotyping