Test your basic knowledge |

Mass Media And Pop Culture

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Separated based on bias of preference - preferences influenced by social class - education - etc.






2. Buying a product to consume the myth - to form a relationship with the myth's creator






3. Mass media - leisure activities - consumer lifestyle






4. Discipline that studies the nature of a system of meaning






5. Deep connection with culture - competition for share of culture - use of symbolism and what the brand 'stands' for






6. Images - thoughts - words - or emotions that come to mind with a brand






7. Religion - family - work






8. Media are essential components of our lives - No mainstream media (MSM) - Everything from the margin moves to the center - Nothing's new; everything that happened in the past will happen again - New media are always scary - Activism and analysis are






9. When the audience is an 'object produced to be sold for profit' ex. Gossip Girl (media co. - advertisers - females 18 - screenwriter)






10. Selecting a specific part to focus on within the demographic or psychographic






11. Mass messages would overwhelm people in the absence of the influences of family - mass media messages are a stimulus that would lead to a predictable attitudinal or behavioral response with nothing intervening between sender & audience






12. Activities - self-worth evaluation - problem-solving tactics






13. Screenplay/screenwriter - location/production costs - hiring movie stars - hiring movie crew - securing Completion Bond company






14. Rejection of high vs. low distinction - populist/popular/public - reaction to mainstream - short shelf life






15. Different parts of the brand (ex. name - logo - colors)






16. Directed by processed and stored information - active receiver - change with maturation






17. Messages have little direct effect on the audience






18. Of who you are - who we are - and who they are






19. Individually created meanings






20. Better brand recall - better creation of realism - lessens negative backlash due to overly-prominent placement






21. Complimentary - the 'what' and the 'why'






22. National ideology vs. personal experience = tension






23. Sign and meaning linked by way of cause or association - ex. smoke means fire






24. Wide release - platform release - exclusive release






25. Interpersonal Communication - Intrapersonal Communication - Group Communication - Mass Communication






26. Limited information sources - personal experience - and context for claims






27. Combination of rituals and social construction of reality (via the Cultural Model)






28. 1. widely favored or well-liked by many 2. originates from the people 3. is mass produced 4. left-over from high culture






29. Delivery of the produced material - marketing






30. Presenting materials to the audience for viewing/buying






31. Source - message - receiver - quantitative - individual






32. Innovation - research and development - and risk






33. Messages have a long-term effect on the audience






34. Use of the branded product as a prop in a production for a fee






35. The direct associations people make about a brand






36. Meaning derived from a social agreement






37. The use of news to promote corporate holdings is wrong.






38. Specific to a group of people - individuals are socialized into culture - individuals can belong to multiple subcultures - shared beliefs - behaviors - attitudes - etc.






39. Creation of mass-media materials for distribution






40. Consumer deception via fewer defense mechanisms - mere exposure - and less processing






41. Cognitive Effects: people learn more from people they identify with - Attitudinal Effect: people develop feelings about a product - Behavioral Effect: actions such as clipping a coupon or voting for a candidate - Psychological Effect: Inspiring fear






42. Organization/structure of signs - inbuilt system of cultural meanings built into a sign






43. Owners - Advertisers - Government - Special Interest Groups - News Sources - Audiences - Newsroom culture - Technology






44. Cognitive: ability to intellectually process information - Emotional: feelings created by media - - Aesthetic: interpreting media in an artistic POV - Moral: examining the values of the medium






45. Meaning evoked by the signifier






46. Perceivable part of the sign






47. Avoid production - follow models/copy-cat - create sequels of hits - burden the indies






48. Historically shared meanings






49. Preexisting beliefs of individuals influence perception of messages






50. Mind-share - functional benefits - very basic