Test your basic knowledge |

Mass Media And Pop Culture

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Consumer deception via fewer defense mechanisms - mere exposure - and less processing






2. Rejection of high vs. low distinction - populist/popular/public - reaction to mainstream - short shelf life






3. Complimentary - the 'what' and the 'why'






4. Selecting a specific part to focus on within the demographic or psychographic






5. Sign and meaning linked by way of cause or association - ex. smoke means fire






6. Specific to a group of people - individuals are socialized into culture - individuals can belong to multiple subcultures - shared beliefs - behaviors - attitudes - etc.






7. National ideology vs. personal experience = tension






8. Historically shared meanings






9. When the audience is an 'object produced to be sold for profit' ex. Gossip Girl (media co. - advertisers - females 18 - screenwriter)






10. Individually created meanings






11. The use of news to promote corporate holdings is wrong.






12. Simple stories with compelling characters and resonant plots - provide ideals to live by






13. 1. widely favored or well-liked by many 2. originates from the people 3. is mass produced 4. left-over from high culture






14. Delivery of the produced material - marketing






15. National conversation = national identity - multiple brands in competition






16. Cognitive Effects: people learn more from people they identify with - Attitudinal Effect: people develop feelings about a product - Behavioral Effect: actions such as clipping a coupon or voting for a candidate - Psychological Effect: Inspiring fear






17. Incorporating the branded product into the dialogue or plot of the production






18. Deep connection with culture - competition for share of culture - use of symbolism and what the brand 'stands' for






19. Directed by desires and emotions - passive receiver - early habits are difficult to change






20. Organization/structure of signs - inbuilt system of cultural meanings built into a sign






21. Directed by processed and stored information - active receiver - change with maturation






22. Mass media - leisure activities - consumer lifestyle






23. Screenplay/screenwriter - location/production costs - hiring movie stars - hiring movie crew - securing Completion Bond company






24. Cognitive: ability to intellectually process information - Emotional: feelings created by media - - Aesthetic: interpreting media in an artistic POV - Moral: examining the values of the medium






25. Source - message - receiver - quantitative - individual






26. Limited information sources - personal experience - and context for claims






27. Breakdown based on demographics and psychographics






28. Socialization - inter-generational eavesdropping - role modeling - stereotyping






29. Watching large amounts of tv cultivates a distinct view of the world that is sharply at odds with reality (Mean-World syndrome) - because of televised violence - heavy television viewers are more likely to fear violence






30. Media can give status to an individual - because media coverage exposes them to large audiences - they can seem important






31. historically shared meanings (rituals) + individually created meanings (social construction of reality) = new shared meaning...qualitative - mass






32. Presenting materials to the audience for viewing/buying






33. Mind-share - functional benefits - very basic






34. Combination of rituals and social construction of reality (via the Cultural Model)






35. Messages have little direct effect on the audience






36. Iconic brands - embedding into culture - how the brand contributes to society






37. Better brand recall - better creation of realism - lessens negative backlash due to overly-prominent placement






38. Innovation - research and development - and risk






39. Owners - Advertisers - Government - Special Interest Groups - News Sources - Audiences - Newsroom culture - Technology






40. Activities - self-worth evaluation - problem-solving tactics






41. Meaning derived from a social agreement






42. The direct associations people make about a brand






43. Creation of mass-media materials for distribution






44. Preexisting beliefs of individuals influence perception of messages






45. Use of the branded product as a prop in a production for a fee






46. Wide release - platform release - exclusive release






47. Mass messages would overwhelm people in the absence of the influences of family - mass media messages are a stimulus that would lead to a predictable attitudinal or behavioral response with nothing intervening between sender & audience






48. Encapsulated myths that fulfill our needs






49. Separated based on bias of preference - preferences influenced by social class - education - etc.






50. System of meanings generated by association of signifiers and signifieds