Test your basic knowledge |

Mass Media And Pop Culture

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Preexisting beliefs of individuals influence perception of messages






2. Owners - Advertisers - Government - Special Interest Groups - News Sources - Audiences - Newsroom culture - Technology






3. Delivery of the produced material - marketing






4. Simple stories with compelling characters and resonant plots - provide ideals to live by






5. Media can give status to an individual - because media coverage exposes them to large audiences - they can seem important






6. Wide release - platform release - exclusive release






7. Perceivable part of the sign






8. Presenting materials to the audience for viewing/buying






9. Media are essential components of our lives - No mainstream media (MSM) - Everything from the margin moves to the center - Nothing's new; everything that happened in the past will happen again - New media are always scary - Activism and analysis are






10. National conversation = national identity - multiple brands in competition






11. Historically shared meanings






12. Directed by processed and stored information - active receiver - change with maturation






13. Choosing a release date - determining/adjusting the number of prints to make - developing/implementing a strategic communication campaign (advertising and public relations)






14. The direct associations people make about a brand






15. Everything in your experience (object - action - event)






16. Created by the consumers from: name - logo - tagline - colors - music - etc.






17. Combination of rituals and social construction of reality (via the Cultural Model)






18. Organization/structure of signs - inbuilt system of cultural meanings built into a sign






19. Meaning derived from a social agreement






20. Sign and meaning linked by way of cause or association - ex. smoke means fire






21. Complimentary - the 'what' and the 'why'






22. Images - thoughts - words - or emotions that come to mind with a brand






23. Mass media - leisure activities - consumer lifestyle






24. Mind-share - functional benefits - very basic






25. Cognitive: ability to intellectually process information - Emotional: feelings created by media - - Aesthetic: interpreting media in an artistic POV - Moral: examining the values of the medium






26. Socialization - inter-generational eavesdropping - role modeling - stereotyping






27. Rejection of high vs. low distinction - populist/popular/public - reaction to mainstream - short shelf life






28. System of meanings generated by association of signifiers and signifieds






29. Encapsulated myths that fulfill our needs






30. Limited information sources - personal experience - and context for claims






31. Messages have little direct effect on the audience






32. People will immediately respond to a message






33. Meaning evoked by the signifier






34. Religion - family - work






35. Separated based on bias of preference - preferences influenced by social class - education - etc.






36. Specific to a group of people - individuals are socialized into culture - individuals can belong to multiple subcultures - shared beliefs - behaviors - attitudes - etc.






37. When the audience is an 'object produced to be sold for profit' ex. Gossip Girl (media co. - advertisers - females 18 - screenwriter)






38. Watching large amounts of tv cultivates a distinct view of the world that is sharply at odds with reality (Mean-World syndrome) - because of televised violence - heavy television viewers are more likely to fear violence






39. Avoid production - follow models/copy-cat - create sequels of hits - burden the indies






40. National ideology vs. personal experience = tension






41. historically shared meanings (rituals) + individually created meanings (social construction of reality) = new shared meaning...qualitative - mass






42. Buying a product to consume the myth - to form a relationship with the myth's creator






43. Selecting a specific part to focus on within the demographic or psychographic






44. Creation of mass-media materials for distribution






45. Way of thinking that makes the existing organization of social relations appear natural and inevitable






46. Directed by desires and emotions - passive receiver - early habits are difficult to change






47. Source - message - receiver - quantitative - individual






48. Of who you are - who we are - and who they are






49. Use of the branded product as a prop in a production for a fee






50. Regal - AMC - Cinemark - Carmike - Cineplex Entertainment