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Test your basic knowledge |
Mass Media And Pop Culture
Start Test
Study First
Subjects
:
journalism-and-media
,
bvat
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Created by the consumers from: name - logo - tagline - colors - music - etc.
audience segmenting
resilient child
brand identity
Cultural Branding
2. Iconic brands - embedding into culture - how the brand contributes to society
brand identity
indexical relationship (casual connection)
Cultural Branding
ideology
3. Avoid production - follow models/copy-cat - create sequels of hits - burden the indies
code
dealing with risk
brand elements
icons
4. Historically shared meanings
Message Effects
iconical relationship (resemblance)
myth markets
rituals
5. Breakdown based on demographics and psychographics
audience segmenting
The propaganda model
Powerful Effects Theory
problems with product placement
6. Incorporating the branded product into the dialogue or plot of the production
indexical relationship (casual connection)
tradition sources of identity
product integration
Minimalist Effects Theory
7. Discipline that studies the nature of a system of meaning
Cultivation analysis
semiotics
signification system
social construction of reality
8. Choosing a release date - determining/adjusting the number of prints to make - developing/implementing a strategic communication campaign (advertising and public relations)
product placement
activities in production
children as vulnerable consumers
activities in distribution
9. Presenting materials to the audience for viewing/buying
production
media-industrial complex
semiotics
exhibition
10. Activities - self-worth evaluation - problem-solving tactics
characteristics of pop culture
individual-level effects of product placement
Status conferral
evidence of a consumer culture among children
11. Directed by desires and emotions - passive receiver - early habits are difficult to change
fragile child
activities in distribution
brand image
characteristics of iconic brands
12. Sign and meaning linked by way of cause or association - ex. smoke means fire
Indirect (Cognitive) Effects Theory
ideology
indexical relationship (casual connection)
myth markets
13. Perceivable part of the sign
children as vulnerable consumers
signifier
icons
evidence of a consumer culture among children
14. Selecting a specific part to focus on within the demographic or psychographic
rituals
culture as communication
myth markets
audience targeting
15. Delivery of the produced material - marketing
audience targeting
problems with product placement
distribution
dealing with risk
16. Cognitive: ability to intellectually process information - Emotional: feelings created by media - - Aesthetic: interpreting media in an artistic POV - Moral: examining the values of the medium
production
social construction of reality
indexical relationship (casual connection)
Media literacy dimensions
17. Interpersonal Communication - Intrapersonal Communication - Group Communication - Mass Communication
Indirect (Cognitive) Effects Theory
Levels of communication
iconical relationship (resemblance)
The truths of Media
18. Deep connection with culture - competition for share of culture - use of symbolism and what the brand 'stands' for
characteristics of iconic brands
levels of culture (high vs. low)
Cultural Model
ideology
19. Mass messages would overwhelm people in the absence of the influences of family - mass media messages are a stimulus that would lead to a predictable attitudinal or behavioral response with nothing intervening between sender & audience
factors that create a need for myth
The propaganda model
Transmission Model
indexical relationship (casual connection)
20. Media can give status to an individual - because media coverage exposes them to large audiences - they can seem important
Status conferral
sign
Control the media
Cumulative Effects Theory
21. Consumer deception via fewer defense mechanisms - mere exposure - and less processing
problems with product placement
advertising
components of the industrial process
children as vulnerable consumers
22. National conversation = national identity - multiple brands in competition
Cultivation analysis
Cognitive Branding
Media literacy dimensions
myth markets
23. Directed by processed and stored information - active receiver - change with maturation
rituals
Cognitive Branding
resilient child
characteristics of iconic brands
24. Creation of mass-media materials for distribution
distribution
production
Indirect (Cognitive) Effects Theory
dealing with risk
25. Cognitive Effects: people learn more from people they identify with - Attitudinal Effect: people develop feelings about a product - Behavioral Effect: actions such as clipping a coupon or voting for a candidate - Psychological Effect: Inspiring fear
Cumulative Effects Theory
Message Effects
distribution
Control the media
26. Rejection of high vs. low distinction - populist/popular/public - reaction to mainstream - short shelf life
characteristics of pop culture
production
audience targeting
major chains of exhibition
27. Organization/structure of signs - inbuilt system of cultural meanings built into a sign
code
social construction of reality
Media literacy dimensions
rituals
28. Meaning evoked by the signifier
Control the media
myth
Minimalist Effects Theory
signifie
29. Everything in your experience (object - action - event)
components of the industrial process
symbolic relationship (convention)
Levels of communication
sign
30. Mass media - leisure activities - consumer lifestyle
production
new sources of identity
myth markets
signification system
31. Paid - mediated form of communication from an identifiable source - designed to persuade the receiver to take some action
social construction of reality
signification system
Transmission Model
advertising
32. Media are essential components of our lives - No mainstream media (MSM) - Everything from the margin moves to the center - Nothing's new; everything that happened in the past will happen again - New media are always scary - Activism and analysis are
distribution
brand identity
semiotics
The truths of Media
33. Innovation - research and development - and risk
characteristics of pop culture
exhibition
components of the industrial process
Status conferral
34. Owners - Advertisers - Government - Special Interest Groups - News Sources - Audiences - Newsroom culture - Technology
characteristics of culture
fragile child
sign
Control the media
35. Preexisting beliefs of individuals influence perception of messages
characteristics of pop culture
activities in exhibition
Indirect (Cognitive) Effects Theory
audience segmenting
36. Messages have a long-term effect on the audience
brand elements
Minimalist Effects Theory
Cumulative Effects Theory
components of the industrial process
37. Mind-share - functional benefits - very basic
problems with product placement
Cognitive Branding
Powerful Effects Theory
Control the media
38. Regal - AMC - Cinemark - Carmike - Cineplex Entertainment
sign
rituals
major chains of exhibition
fragile child
39. Simple stories with compelling characters and resonant plots - provide ideals to live by
audience segmenting
components of the industrial process
myth
levels of culture (high vs. low)
40. The direct associations people make about a brand
brand image
major chains of exhibition
icons
Powerful Effects Theory
41. Complimentary - the 'what' and the 'why'
Transmission vs. Cultural Model
signifier
media-industrial complex
sign
42. Source - message - receiver - quantitative - individual
activities in production
iconical relationship (resemblance)
Levels of communication
Transmission Model
43. Use of the branded product as a prop in a production for a fee
product placement
problems with product placement
Status conferral
major chains of exhibition
44. Limited information sources - personal experience - and context for claims
children as vulnerable consumers
Levels of communication
evidence of a consumer culture among children
signifie
45. Images - thoughts - words - or emotions that come to mind with a brand
evidence of a consumer culture among children
associations
children as vulnerable consumers
audience as a market commodity
46. Specific to a group of people - individuals are socialized into culture - individuals can belong to multiple subcultures - shared beliefs - behaviors - attitudes - etc.
myth
characteristics of culture
ideology
associations
47. Individually created meanings
evidence of a consumer culture among children
social construction of reality
resilient child
individual-level effects of product placement
48. Screenplay/screenwriter - location/production costs - hiring movie stars - hiring movie crew - securing Completion Bond company
activities in production
problems with product placement
advertising
Emotional Branding
49. Of who you are - who we are - and who they are
associations
audience segmenting
The propaganda model
culture as communication
50. Watching large amounts of tv cultivates a distinct view of the world that is sharply at odds with reality (Mean-World syndrome) - because of televised violence - heavy television viewers are more likely to fear violence
Cultivation analysis
dealing with risk
product integration
The truths of Media
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