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Test your basic knowledge |
Mass Media And Pop Culture
Start Test
Study First
Subjects
:
journalism-and-media
,
bvat
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Specific to a group of people - individuals are socialized into culture - individuals can belong to multiple subcultures - shared beliefs - behaviors - attitudes - etc.
children as vulnerable consumers
audience segmenting
production
characteristics of culture
2. Preexisting beliefs of individuals influence perception of messages
Indirect (Cognitive) Effects Theory
major chains of exhibition
Status conferral
The truths of Media
3. Combination of rituals and social construction of reality (via the Cultural Model)
problems with product placement
semiotics
new shared meanings
Cultivation analysis
4. Innovation - research and development - and risk
activities in exhibition
components of the industrial process
characteristics of pop culture
Control the media
5. Interpersonal Communication - Intrapersonal Communication - Group Communication - Mass Communication
Levels of communication
culture as communication
advertising
Minimalist Effects Theory
6. Owners - Advertisers - Government - Special Interest Groups - News Sources - Audiences - Newsroom culture - Technology
problems with product placement
dealing with risk
Control the media
activities in distribution
7. Organization/structure of signs - inbuilt system of cultural meanings built into a sign
Control the media
code
factors that create a need for myth
myth
8. Created by the consumers from: name - logo - tagline - colors - music - etc.
brand image
brand identity
Indirect (Cognitive) Effects Theory
Cultivation analysis
9. Watching large amounts of tv cultivates a distinct view of the world that is sharply at odds with reality (Mean-World syndrome) - because of televised violence - heavy television viewers are more likely to fear violence
icons
Cultivation analysis
symbolic relationship (convention)
associations
10. Images - thoughts - words - or emotions that come to mind with a brand
associations
code
social construction of reality
distribution
11. When the audience is an 'object produced to be sold for profit' ex. Gossip Girl (media co. - advertisers - females 18 - screenwriter)
audience as a market commodity
production
children as vulnerable consumers
signifier
12. Consumer deception via fewer defense mechanisms - mere exposure - and less processing
fragile child
problems with product placement
characteristics of iconic brands
Media literacy dimensions
13. Rejection of high vs. low distinction - populist/popular/public - reaction to mainstream - short shelf life
characteristics of pop culture
signification system
Emotional Branding
Cognitive Branding
14. Paid - mediated form of communication from an identifiable source - designed to persuade the receiver to take some action
exhibition
Message Effects
resilient child
advertising
15. Historically shared meanings
rituals
Status conferral
problems with product placement
resilient child
16. Simple stories with compelling characters and resonant plots - provide ideals to live by
lifestyle effects
ritual action
activities in distribution
myth
17. Mind-share - functional benefits - very basic
Indirect (Cognitive) Effects Theory
Cognitive Branding
signifier
icons
18. Way of thinking that makes the existing organization of social relations appear natural and inevitable
brand identity
ideology
activities in exhibition
ritual action
19. Of who you are - who we are - and who they are
audience as a market commodity
Transmission vs. Cultural Model
ritual action
culture as communication
20. Separated based on bias of preference - preferences influenced by social class - education - etc.
distribution
Cumulative Effects Theory
Indirect (Cognitive) Effects Theory
levels of culture (high vs. low)
21. Sign and meaning linked by way of cause or association - ex. smoke means fire
indexical relationship (casual connection)
Media literacy dimensions
product integration
Cultural Branding
22. Media are essential components of our lives - No mainstream media (MSM) - Everything from the margin moves to the center - Nothing's new; everything that happened in the past will happen again - New media are always scary - Activism and analysis are
characteristics of pop culture
audience segmenting
The truths of Media
The propaganda model
23. Fulfilling needs - emotional benefits
semiotics
The truths of Media
Emotional Branding
product integration
24. Creation of mass-media materials for distribution
characteristics of culture
production
factors that create a need for myth
components of the industrial process
25. The direct associations people make about a brand
Control the media
factors that create a need for myth
Levels of communication
brand image
26. Presenting materials to the audience for viewing/buying
signification system
exhibition
ideology
individual-level effects of product placement
27. 1. widely favored or well-liked by many 2. originates from the people 3. is mass produced 4. left-over from high culture
Cultural Branding
Definitions of Culture
characteristics of culture
Media literacy dimensions
28. Activities - self-worth evaluation - problem-solving tactics
individual-level effects of product placement
tradition sources of identity
evidence of a consumer culture among children
Levels of communication
29. Screenplay/screenwriter - location/production costs - hiring movie stars - hiring movie crew - securing Completion Bond company
activities in production
lifestyle effects
characteristics of culture
Cumulative Effects Theory
30. Resemblance between sign and something else - variance in shared meaning
iconical relationship (resemblance)
characteristics of culture
Control the media
characteristics of pop culture
31. Meaning derived from a social agreement
symbolic relationship (convention)
fragile child
iconical relationship (resemblance)
Cultural Branding
32. Complimentary - the 'what' and the 'why'
Cultivation analysis
Transmission vs. Cultural Model
signifie
Powerful Effects Theory
33. Incorporating the branded product into the dialogue or plot of the production
media-industrial complex
brand elements
product integration
myth markets
34. Selecting a specific part to focus on within the demographic or psychographic
characteristics of culture
audience targeting
rituals
activities in distribution
35. Better brand recall - better creation of realism - lessens negative backlash due to overly-prominent placement
dealing with risk
Transmission vs. Cultural Model
Cultural Branding
individual-level effects of product placement
36. The use of news to promote corporate holdings is wrong.
culture as communication
Control the media
media-industrial complex
activities in production
37. Avoid production - follow models/copy-cat - create sequels of hits - burden the indies
Transmission Model
The truths of Media
semiotics
dealing with risk
38. Encapsulated myths that fulfill our needs
brand image
Definitions of Culture
ritual action
icons
39. Individually created meanings
brand elements
production
audience as a market commodity
social construction of reality
40. Limited information sources - personal experience - and context for claims
Indirect (Cognitive) Effects Theory
factors that create a need for myth
children as vulnerable consumers
individual-level effects of product placement
41. Choosing a release date - determining/adjusting the number of prints to make - developing/implementing a strategic communication campaign (advertising and public relations)
culture as communication
activities in distribution
characteristics of iconic brands
Message Effects
42. Deep connection with culture - competition for share of culture - use of symbolism and what the brand 'stands' for
characteristics of iconic brands
sign
Transmission vs. Cultural Model
icons
43. historically shared meanings (rituals) + individually created meanings (social construction of reality) = new shared meaning...qualitative - mass
rituals
Cultural Model
characteristics of culture
icons
44. System of meanings generated by association of signifiers and signifieds
major chains of exhibition
audience segmenting
signification system
activities in exhibition
45. National ideology vs. personal experience = tension
signification system
characteristics of iconic brands
signifier
factors that create a need for myth
46. Meaning evoked by the signifier
signifie
activities in exhibition
individual-level effects of product placement
Cultural Model
47. Delivery of the produced material - marketing
distribution
The truths of Media
culture as communication
Powerful Effects Theory
48. Cognitive: ability to intellectually process information - Emotional: feelings created by media - - Aesthetic: interpreting media in an artistic POV - Moral: examining the values of the medium
Media literacy dimensions
activities in exhibition
ritual action
audience as a market commodity
49. Wide release - platform release - exclusive release
rituals
brand identity
product integration
activities in exhibition
50. Perceivable part of the sign
Emotional Branding
signifie
Status conferral
signifier