Test your basic knowledge |

Mass Media And Pop Culture

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Specific to a group of people - individuals are socialized into culture - individuals can belong to multiple subcultures - shared beliefs - behaviors - attitudes - etc.






2. Preexisting beliefs of individuals influence perception of messages






3. Combination of rituals and social construction of reality (via the Cultural Model)






4. Innovation - research and development - and risk






5. Interpersonal Communication - Intrapersonal Communication - Group Communication - Mass Communication






6. Owners - Advertisers - Government - Special Interest Groups - News Sources - Audiences - Newsroom culture - Technology






7. Organization/structure of signs - inbuilt system of cultural meanings built into a sign






8. Created by the consumers from: name - logo - tagline - colors - music - etc.






9. Watching large amounts of tv cultivates a distinct view of the world that is sharply at odds with reality (Mean-World syndrome) - because of televised violence - heavy television viewers are more likely to fear violence






10. Images - thoughts - words - or emotions that come to mind with a brand






11. When the audience is an 'object produced to be sold for profit' ex. Gossip Girl (media co. - advertisers - females 18 - screenwriter)






12. Consumer deception via fewer defense mechanisms - mere exposure - and less processing






13. Rejection of high vs. low distinction - populist/popular/public - reaction to mainstream - short shelf life






14. Paid - mediated form of communication from an identifiable source - designed to persuade the receiver to take some action






15. Historically shared meanings






16. Simple stories with compelling characters and resonant plots - provide ideals to live by






17. Mind-share - functional benefits - very basic






18. Way of thinking that makes the existing organization of social relations appear natural and inevitable






19. Of who you are - who we are - and who they are






20. Separated based on bias of preference - preferences influenced by social class - education - etc.






21. Sign and meaning linked by way of cause or association - ex. smoke means fire






22. Media are essential components of our lives - No mainstream media (MSM) - Everything from the margin moves to the center - Nothing's new; everything that happened in the past will happen again - New media are always scary - Activism and analysis are






23. Fulfilling needs - emotional benefits






24. Creation of mass-media materials for distribution






25. The direct associations people make about a brand






26. Presenting materials to the audience for viewing/buying






27. 1. widely favored or well-liked by many 2. originates from the people 3. is mass produced 4. left-over from high culture






28. Activities - self-worth evaluation - problem-solving tactics






29. Screenplay/screenwriter - location/production costs - hiring movie stars - hiring movie crew - securing Completion Bond company






30. Resemblance between sign and something else - variance in shared meaning






31. Meaning derived from a social agreement






32. Complimentary - the 'what' and the 'why'






33. Incorporating the branded product into the dialogue or plot of the production






34. Selecting a specific part to focus on within the demographic or psychographic






35. Better brand recall - better creation of realism - lessens negative backlash due to overly-prominent placement






36. The use of news to promote corporate holdings is wrong.






37. Avoid production - follow models/copy-cat - create sequels of hits - burden the indies






38. Encapsulated myths that fulfill our needs






39. Individually created meanings






40. Limited information sources - personal experience - and context for claims






41. Choosing a release date - determining/adjusting the number of prints to make - developing/implementing a strategic communication campaign (advertising and public relations)






42. Deep connection with culture - competition for share of culture - use of symbolism and what the brand 'stands' for






43. historically shared meanings (rituals) + individually created meanings (social construction of reality) = new shared meaning...qualitative - mass






44. System of meanings generated by association of signifiers and signifieds






45. National ideology vs. personal experience = tension






46. Meaning evoked by the signifier






47. Delivery of the produced material - marketing






48. Cognitive: ability to intellectually process information - Emotional: feelings created by media - - Aesthetic: interpreting media in an artistic POV - Moral: examining the values of the medium






49. Wide release - platform release - exclusive release






50. Perceivable part of the sign