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Test your basic knowledge |
Mass Media And Pop Culture
Start Test
Study First
Subjects
:
journalism-and-media
,
bvat
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Owners - Advertisers - Government - Special Interest Groups - News Sources - Audiences - Newsroom culture - Technology
product placement
Control the media
icons
signification system
2. Discipline that studies the nature of a system of meaning
brand image
Transmission Model
Cultural Branding
semiotics
3. Created by the consumers from: name - logo - tagline - colors - music - etc.
icons
social construction of reality
activities in production
brand identity
4. Sign and meaning linked by way of cause or association - ex. smoke means fire
dealing with risk
signification system
Transmission Model
indexical relationship (casual connection)
5. Regal - AMC - Cinemark - Carmike - Cineplex Entertainment
problems with product placement
Levels of communication
characteristics of pop culture
major chains of exhibition
6. Media can give status to an individual - because media coverage exposes them to large audiences - they can seem important
resilient child
audience targeting
sign
Status conferral
7. Paid - mediated form of communication from an identifiable source - designed to persuade the receiver to take some action
Definitions of Culture
brand identity
Minimalist Effects Theory
advertising
8. Different parts of the brand (ex. name - logo - colors)
symbolic relationship (convention)
fragile child
semiotics
brand elements
9. Directed by processed and stored information - active receiver - change with maturation
resilient child
children as vulnerable consumers
major chains of exhibition
activities in exhibition
10. historically shared meanings (rituals) + individually created meanings (social construction of reality) = new shared meaning...qualitative - mass
fragile child
exhibition
Cultural Model
symbolic relationship (convention)
11. Interpersonal Communication - Intrapersonal Communication - Group Communication - Mass Communication
icons
Levels of communication
The propaganda model
characteristics of pop culture
12. Directed by desires and emotions - passive receiver - early habits are difficult to change
new shared meanings
fragile child
brand identity
components of the industrial process
13. Meaning derived from a social agreement
characteristics of culture
symbolic relationship (convention)
audience targeting
media-industrial complex
14. Individually created meanings
social construction of reality
major chains of exhibition
myth markets
evidence of a consumer culture among children
15. Choosing a release date - determining/adjusting the number of prints to make - developing/implementing a strategic communication campaign (advertising and public relations)
sign
major chains of exhibition
activities in distribution
brand elements
16. Cognitive: ability to intellectually process information - Emotional: feelings created by media - - Aesthetic: interpreting media in an artistic POV - Moral: examining the values of the medium
characteristics of pop culture
Media literacy dimensions
Transmission Model
audience as a market commodity
17. Deep connection with culture - competition for share of culture - use of symbolism and what the brand 'stands' for
problems with product placement
major chains of exhibition
icons
characteristics of iconic brands
18. The direct associations people make about a brand
The propaganda model
advertising
brand image
culture as communication
19. Limited information sources - personal experience - and context for claims
factors that create a need for myth
Transmission vs. Cultural Model
children as vulnerable consumers
individual-level effects of product placement
20. Images - thoughts - words - or emotions that come to mind with a brand
symbolic relationship (convention)
associations
exhibition
Control the media
21. Specific to a group of people - individuals are socialized into culture - individuals can belong to multiple subcultures - shared beliefs - behaviors - attitudes - etc.
brand identity
exhibition
audience as a market commodity
characteristics of culture
22. Mind-share - functional benefits - very basic
advertising
indexical relationship (casual connection)
Cognitive Branding
ideology
23. Way of thinking that makes the existing organization of social relations appear natural and inevitable
semiotics
Transmission vs. Cultural Model
major chains of exhibition
ideology
24. Combination of rituals and social construction of reality (via the Cultural Model)
resilient child
social construction of reality
new shared meanings
activities in exhibition
25. Religion - family - work
Cognitive Branding
tradition sources of identity
Media literacy dimensions
Message Effects
26. Messages have little direct effect on the audience
icons
Minimalist Effects Theory
individual-level effects of product placement
children as vulnerable consumers
27. Perceivable part of the sign
characteristics of pop culture
activities in production
evidence of a consumer culture among children
signifier
28. Activities - self-worth evaluation - problem-solving tactics
Message Effects
problems with product placement
Media literacy dimensions
evidence of a consumer culture among children
29. Messages have a long-term effect on the audience
Cognitive Branding
Cumulative Effects Theory
Status conferral
audience segmenting
30. Screenplay/screenwriter - location/production costs - hiring movie stars - hiring movie crew - securing Completion Bond company
icons
sign
activities in production
signifie
31. Buying a product to consume the myth - to form a relationship with the myth's creator
ritual action
brand identity
associations
problems with product placement
32. Meaning evoked by the signifier
ritual action
signifie
Cumulative Effects Theory
product integration
33. Use of the branded product as a prop in a production for a fee
product placement
characteristics of iconic brands
Minimalist Effects Theory
distribution
34. Creation of mass-media materials for distribution
audience as a market commodity
production
factors that create a need for myth
social construction of reality
35. Selecting a specific part to focus on within the demographic or psychographic
audience targeting
Cultural Model
Minimalist Effects Theory
semiotics
36. Cognitive Effects: people learn more from people they identify with - Attitudinal Effect: people develop feelings about a product - Behavioral Effect: actions such as clipping a coupon or voting for a candidate - Psychological Effect: Inspiring fear
audience as a market commodity
children as vulnerable consumers
dealing with risk
Message Effects
37. Mass messages would overwhelm people in the absence of the influences of family - mass media messages are a stimulus that would lead to a predictable attitudinal or behavioral response with nothing intervening between sender & audience
major chains of exhibition
Emotional Branding
resilient child
The propaganda model
38. The use of news to promote corporate holdings is wrong.
tradition sources of identity
media-industrial complex
evidence of a consumer culture among children
factors that create a need for myth
39. Avoid production - follow models/copy-cat - create sequels of hits - burden the indies
signification system
Status conferral
Cognitive Branding
dealing with risk
40. Rejection of high vs. low distinction - populist/popular/public - reaction to mainstream - short shelf life
fragile child
characteristics of pop culture
media-industrial complex
exhibition
41. When the audience is an 'object produced to be sold for profit' ex. Gossip Girl (media co. - advertisers - females 18 - screenwriter)
Cultural Branding
audience as a market commodity
lifestyle effects
factors that create a need for myth
42. Everything in your experience (object - action - event)
sign
evidence of a consumer culture among children
Transmission Model
new sources of identity
43. Socialization - inter-generational eavesdropping - role modeling - stereotyping
Transmission Model
Control the media
social construction of reality
lifestyle effects
44. Delivery of the produced material - marketing
levels of culture (high vs. low)
distribution
characteristics of pop culture
social construction of reality
45. Consumer deception via fewer defense mechanisms - mere exposure - and less processing
activities in distribution
problems with product placement
signification system
associations
46. Presenting materials to the audience for viewing/buying
Cultivation analysis
problems with product placement
culture as communication
exhibition
47. Incorporating the branded product into the dialogue or plot of the production
product integration
Powerful Effects Theory
tradition sources of identity
Cumulative Effects Theory
48. Iconic brands - embedding into culture - how the brand contributes to society
dealing with risk
Cultural Branding
brand elements
Cultivation analysis
49. Fulfilling needs - emotional benefits
Cultivation analysis
ritual action
Emotional Branding
production
50. Media are essential components of our lives - No mainstream media (MSM) - Everything from the margin moves to the center - Nothing's new; everything that happened in the past will happen again - New media are always scary - Activism and analysis are
characteristics of culture
The truths of Media
resilient child
characteristics of pop culture