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Mass Media And Pop Culture

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Selecting a specific part to focus on within the demographic or psychographic






2. Fulfilling needs - emotional benefits






3. Consumer deception via fewer defense mechanisms - mere exposure - and less processing






4. The direct associations people make about a brand






5. Creation of mass-media materials for distribution






6. Discipline that studies the nature of a system of meaning






7. Paid - mediated form of communication from an identifiable source - designed to persuade the receiver to take some action






8. When the audience is an 'object produced to be sold for profit' ex. Gossip Girl (media co. - advertisers - females 18 - screenwriter)






9. Media are essential components of our lives - No mainstream media (MSM) - Everything from the margin moves to the center - Nothing's new; everything that happened in the past will happen again - New media are always scary - Activism and analysis are






10. Use of the branded product as a prop in a production for a fee






11. Resemblance between sign and something else - variance in shared meaning






12. Wide release - platform release - exclusive release






13. Of who you are - who we are - and who they are






14. Images - thoughts - words - or emotions that come to mind with a brand






15. National ideology vs. personal experience = tension






16. Organization/structure of signs - inbuilt system of cultural meanings built into a sign






17. Individually created meanings






18. Historically shared meanings






19. Cognitive: ability to intellectually process information - Emotional: feelings created by media - - Aesthetic: interpreting media in an artistic POV - Moral: examining the values of the medium






20. People will immediately respond to a message






21. Religion - family - work






22. Buying a product to consume the myth - to form a relationship with the myth's creator






23. Source - message - receiver - quantitative - individual






24. historically shared meanings (rituals) + individually created meanings (social construction of reality) = new shared meaning...qualitative - mass






25. Delivery of the produced material - marketing






26. Limited information sources - personal experience - and context for claims






27. Interpersonal Communication - Intrapersonal Communication - Group Communication - Mass Communication






28. Preexisting beliefs of individuals influence perception of messages






29. Perceivable part of the sign






30. Combination of rituals and social construction of reality (via the Cultural Model)






31. Different parts of the brand (ex. name - logo - colors)






32. Messages have little direct effect on the audience






33. Rejection of high vs. low distinction - populist/popular/public - reaction to mainstream - short shelf life






34. Created by the consumers from: name - logo - tagline - colors - music - etc.






35. Iconic brands - embedding into culture - how the brand contributes to society






36. Socialization - inter-generational eavesdropping - role modeling - stereotyping






37. Media can give status to an individual - because media coverage exposes them to large audiences - they can seem important






38. Mass media - leisure activities - consumer lifestyle






39. Messages have a long-term effect on the audience






40. Watching large amounts of tv cultivates a distinct view of the world that is sharply at odds with reality (Mean-World syndrome) - because of televised violence - heavy television viewers are more likely to fear violence






41. Incorporating the branded product into the dialogue or plot of the production






42. Owners - Advertisers - Government - Special Interest Groups - News Sources - Audiences - Newsroom culture - Technology






43. Choosing a release date - determining/adjusting the number of prints to make - developing/implementing a strategic communication campaign (advertising and public relations)






44. Encapsulated myths that fulfill our needs






45. Specific to a group of people - individuals are socialized into culture - individuals can belong to multiple subcultures - shared beliefs - behaviors - attitudes - etc.






46. Simple stories with compelling characters and resonant plots - provide ideals to live by






47. Deep connection with culture - competition for share of culture - use of symbolism and what the brand 'stands' for






48. Presenting materials to the audience for viewing/buying






49. Sign and meaning linked by way of cause or association - ex. smoke means fire






50. Innovation - research and development - and risk







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Can you answer 50 questions in 15 minutes?


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