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Mass Media And Pop Culture

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Watching large amounts of tv cultivates a distinct view of the world that is sharply at odds with reality (Mean-World syndrome) - because of televised violence - heavy television viewers are more likely to fear violence






2. Individually created meanings






3. Specific to a group of people - individuals are socialized into culture - individuals can belong to multiple subcultures - shared beliefs - behaviors - attitudes - etc.






4. Images - thoughts - words - or emotions that come to mind with a brand






5. Screenplay/screenwriter - location/production costs - hiring movie stars - hiring movie crew - securing Completion Bond company






6. Socialization - inter-generational eavesdropping - role modeling - stereotyping






7. Organization/structure of signs - inbuilt system of cultural meanings built into a sign






8. Incorporating the branded product into the dialogue or plot of the production






9. Preexisting beliefs of individuals influence perception of messages






10. Interpersonal Communication - Intrapersonal Communication - Group Communication - Mass Communication






11. Meaning derived from a social agreement






12. Cognitive Effects: people learn more from people they identify with - Attitudinal Effect: people develop feelings about a product - Behavioral Effect: actions such as clipping a coupon or voting for a candidate - Psychological Effect: Inspiring fear






13. The direct associations people make about a brand






14. Regal - AMC - Cinemark - Carmike - Cineplex Entertainment






15. Sign and meaning linked by way of cause or association - ex. smoke means fire






16. Different parts of the brand (ex. name - logo - colors)






17. Deep connection with culture - competition for share of culture - use of symbolism and what the brand 'stands' for






18. Selecting a specific part to focus on within the demographic or psychographic






19. Separated based on bias of preference - preferences influenced by social class - education - etc.






20. Mass messages would overwhelm people in the absence of the influences of family - mass media messages are a stimulus that would lead to a predictable attitudinal or behavioral response with nothing intervening between sender & audience






21. 1. widely favored or well-liked by many 2. originates from the people 3. is mass produced 4. left-over from high culture






22. Activities - self-worth evaluation - problem-solving tactics






23. Directed by processed and stored information - active receiver - change with maturation






24. Wide release - platform release - exclusive release






25. Way of thinking that makes the existing organization of social relations appear natural and inevitable






26. Everything in your experience (object - action - event)






27. Source - message - receiver - quantitative - individual






28. Of who you are - who we are - and who they are






29. Meaning evoked by the signifier






30. Innovation - research and development - and risk






31. Messages have little direct effect on the audience






32. National conversation = national identity - multiple brands in competition






33. Directed by desires and emotions - passive receiver - early habits are difficult to change






34. Buying a product to consume the myth - to form a relationship with the myth's creator






35. Messages have a long-term effect on the audience






36. Delivery of the produced material - marketing






37. Choosing a release date - determining/adjusting the number of prints to make - developing/implementing a strategic communication campaign (advertising and public relations)






38. Complimentary - the 'what' and the 'why'






39. Use of the branded product as a prop in a production for a fee






40. Mass media - leisure activities - consumer lifestyle






41. System of meanings generated by association of signifiers and signifieds






42. Breakdown based on demographics and psychographics






43. Consumer deception via fewer defense mechanisms - mere exposure - and less processing






44. Perceivable part of the sign






45. Cognitive: ability to intellectually process information - Emotional: feelings created by media - - Aesthetic: interpreting media in an artistic POV - Moral: examining the values of the medium






46. Fulfilling needs - emotional benefits






47. Iconic brands - embedding into culture - how the brand contributes to society






48. When the audience is an 'object produced to be sold for profit' ex. Gossip Girl (media co. - advertisers - females 18 - screenwriter)






49. Presenting materials to the audience for viewing/buying






50. Encapsulated myths that fulfill our needs







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