Test your basic knowledge |

Mass Media And Pop Culture

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Deep connection with culture - competition for share of culture - use of symbolism and what the brand 'stands' for






2. Mass media - leisure activities - consumer lifestyle






3. Encapsulated myths that fulfill our needs






4. Watching large amounts of tv cultivates a distinct view of the world that is sharply at odds with reality (Mean-World syndrome) - because of televised violence - heavy television viewers are more likely to fear violence






5. Rejection of high vs. low distinction - populist/popular/public - reaction to mainstream - short shelf life






6. Mass messages would overwhelm people in the absence of the influences of family - mass media messages are a stimulus that would lead to a predictable attitudinal or behavioral response with nothing intervening between sender & audience






7. When the audience is an 'object produced to be sold for profit' ex. Gossip Girl (media co. - advertisers - females 18 - screenwriter)






8. Cognitive: ability to intellectually process information - Emotional: feelings created by media - - Aesthetic: interpreting media in an artistic POV - Moral: examining the values of the medium






9. Specific to a group of people - individuals are socialized into culture - individuals can belong to multiple subcultures - shared beliefs - behaviors - attitudes - etc.






10. Images - thoughts - words - or emotions that come to mind with a brand






11. Creation of mass-media materials for distribution






12. Selecting a specific part to focus on within the demographic or psychographic






13. Individually created meanings






14. Resemblance between sign and something else - variance in shared meaning






15. Presenting materials to the audience for viewing/buying






16. Breakdown based on demographics and psychographics






17. Wide release - platform release - exclusive release






18. Interpersonal Communication - Intrapersonal Communication - Group Communication - Mass Communication






19. Separated based on bias of preference - preferences influenced by social class - education - etc.






20. The direct associations people make about a brand






21. Consumer deception via fewer defense mechanisms - mere exposure - and less processing






22. System of meanings generated by association of signifiers and signifieds






23. Complimentary - the 'what' and the 'why'






24. Socialization - inter-generational eavesdropping - role modeling - stereotyping






25. Combination of rituals and social construction of reality (via the Cultural Model)






26. Source - message - receiver - quantitative - individual






27. National conversation = national identity - multiple brands in competition






28. Choosing a release date - determining/adjusting the number of prints to make - developing/implementing a strategic communication campaign (advertising and public relations)






29. Directed by processed and stored information - active receiver - change with maturation






30. National ideology vs. personal experience = tension






31. Use of the branded product as a prop in a production for a fee






32. Way of thinking that makes the existing organization of social relations appear natural and inevitable






33. The use of news to promote corporate holdings is wrong.






34. Iconic brands - embedding into culture - how the brand contributes to society






35. Buying a product to consume the myth - to form a relationship with the myth's creator






36. Fulfilling needs - emotional benefits






37. Limited information sources - personal experience - and context for claims






38. Perceivable part of the sign






39. Cognitive Effects: people learn more from people they identify with - Attitudinal Effect: people develop feelings about a product - Behavioral Effect: actions such as clipping a coupon or voting for a candidate - Psychological Effect: Inspiring fear






40. Messages have little direct effect on the audience






41. Of who you are - who we are - and who they are






42. Meaning derived from a social agreement






43. Owners - Advertisers - Government - Special Interest Groups - News Sources - Audiences - Newsroom culture - Technology






44. Incorporating the branded product into the dialogue or plot of the production






45. Avoid production - follow models/copy-cat - create sequels of hits - burden the indies






46. Better brand recall - better creation of realism - lessens negative backlash due to overly-prominent placement






47. Paid - mediated form of communication from an identifiable source - designed to persuade the receiver to take some action






48. Media can give status to an individual - because media coverage exposes them to large audiences - they can seem important






49. Everything in your experience (object - action - event)






50. Mind-share - functional benefits - very basic