Test your basic knowledge |

Mass Media And Pop Culture

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Religion - family - work






2. Meaning evoked by the signifier






3. Mass media - leisure activities - consumer lifestyle






4. Messages have little direct effect on the audience






5. Images - thoughts - words - or emotions that come to mind with a brand






6. Rejection of high vs. low distinction - populist/popular/public - reaction to mainstream - short shelf life






7. National ideology vs. personal experience = tension






8. Simple stories with compelling characters and resonant plots - provide ideals to live by






9. The use of news to promote corporate holdings is wrong.






10. Directed by desires and emotions - passive receiver - early habits are difficult to change






11. Way of thinking that makes the existing organization of social relations appear natural and inevitable






12. Limited information sources - personal experience - and context for claims






13. Meaning derived from a social agreement






14. Consumer deception via fewer defense mechanisms - mere exposure - and less processing






15. Better brand recall - better creation of realism - lessens negative backlash due to overly-prominent placement






16. Media are essential components of our lives - No mainstream media (MSM) - Everything from the margin moves to the center - Nothing's new; everything that happened in the past will happen again - New media are always scary - Activism and analysis are






17. 1. widely favored or well-liked by many 2. originates from the people 3. is mass produced 4. left-over from high culture






18. Wide release - platform release - exclusive release






19. Socialization - inter-generational eavesdropping - role modeling - stereotyping






20. Deep connection with culture - competition for share of culture - use of symbolism and what the brand 'stands' for






21. Directed by processed and stored information - active receiver - change with maturation






22. Incorporating the branded product into the dialogue or plot of the production






23. Specific to a group of people - individuals are socialized into culture - individuals can belong to multiple subcultures - shared beliefs - behaviors - attitudes - etc.






24. Cognitive Effects: people learn more from people they identify with - Attitudinal Effect: people develop feelings about a product - Behavioral Effect: actions such as clipping a coupon or voting for a candidate - Psychological Effect: Inspiring fear






25. Breakdown based on demographics and psychographics






26. Encapsulated myths that fulfill our needs






27. Fulfilling needs - emotional benefits






28. Screenplay/screenwriter - location/production costs - hiring movie stars - hiring movie crew - securing Completion Bond company






29. Individually created meanings






30. Combination of rituals and social construction of reality (via the Cultural Model)






31. Historically shared meanings






32. Discipline that studies the nature of a system of meaning






33. Preexisting beliefs of individuals influence perception of messages






34. System of meanings generated by association of signifiers and signifieds






35. Regal - AMC - Cinemark - Carmike - Cineplex Entertainment






36. Creation of mass-media materials for distribution






37. Mass messages would overwhelm people in the absence of the influences of family - mass media messages are a stimulus that would lead to a predictable attitudinal or behavioral response with nothing intervening between sender & audience






38. Perceivable part of the sign






39. Everything in your experience (object - action - event)






40. Messages have a long-term effect on the audience






41. Owners - Advertisers - Government - Special Interest Groups - News Sources - Audiences - Newsroom culture - Technology






42. Mind-share - functional benefits - very basic






43. Different parts of the brand (ex. name - logo - colors)






44. Separated based on bias of preference - preferences influenced by social class - education - etc.






45. Iconic brands - embedding into culture - how the brand contributes to society






46. Of who you are - who we are - and who they are






47. People will immediately respond to a message






48. Media can give status to an individual - because media coverage exposes them to large audiences - they can seem important






49. Interpersonal Communication - Intrapersonal Communication - Group Communication - Mass Communication






50. Paid - mediated form of communication from an identifiable source - designed to persuade the receiver to take some action