Test your basic knowledge |

Mass Media And Pop Culture

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The use of news to promote corporate holdings is wrong.






2. Created by the consumers from: name - logo - tagline - colors - music - etc.






3. Mass messages would overwhelm people in the absence of the influences of family - mass media messages are a stimulus that would lead to a predictable attitudinal or behavioral response with nothing intervening between sender & audience






4. Use of the branded product as a prop in a production for a fee






5. Cognitive Effects: people learn more from people they identify with - Attitudinal Effect: people develop feelings about a product - Behavioral Effect: actions such as clipping a coupon or voting for a candidate - Psychological Effect: Inspiring fear






6. Socialization - inter-generational eavesdropping - role modeling - stereotyping






7. Deep connection with culture - competition for share of culture - use of symbolism and what the brand 'stands' for






8. Organization/structure of signs - inbuilt system of cultural meanings built into a sign






9. National ideology vs. personal experience = tension






10. Meaning evoked by the signifier






11. Rejection of high vs. low distinction - populist/popular/public - reaction to mainstream - short shelf life






12. Sign and meaning linked by way of cause or association - ex. smoke means fire






13. Consumer deception via fewer defense mechanisms - mere exposure - and less processing






14. The direct associations people make about a brand






15. Wide release - platform release - exclusive release






16. Messages have little direct effect on the audience






17. Fulfilling needs - emotional benefits






18. Discipline that studies the nature of a system of meaning






19. Avoid production - follow models/copy-cat - create sequels of hits - burden the indies






20. Buying a product to consume the myth - to form a relationship with the myth's creator






21. Source - message - receiver - quantitative - individual






22. Way of thinking that makes the existing organization of social relations appear natural and inevitable






23. Paid - mediated form of communication from an identifiable source - designed to persuade the receiver to take some action






24. Encapsulated myths that fulfill our needs






25. Images - thoughts - words - or emotions that come to mind with a brand






26. Selecting a specific part to focus on within the demographic or psychographic






27. System of meanings generated by association of signifiers and signifieds






28. Regal - AMC - Cinemark - Carmike - Cineplex Entertainment






29. Of who you are - who we are - and who they are






30. Separated based on bias of preference - preferences influenced by social class - education - etc.






31. Better brand recall - better creation of realism - lessens negative backlash due to overly-prominent placement






32. Cognitive: ability to intellectually process information - Emotional: feelings created by media - - Aesthetic: interpreting media in an artistic POV - Moral: examining the values of the medium






33. Resemblance between sign and something else - variance in shared meaning






34. Delivery of the produced material - marketing






35. Interpersonal Communication - Intrapersonal Communication - Group Communication - Mass Communication






36. National conversation = national identity - multiple brands in competition






37. Directed by processed and stored information - active receiver - change with maturation






38. Presenting materials to the audience for viewing/buying






39. Owners - Advertisers - Government - Special Interest Groups - News Sources - Audiences - Newsroom culture - Technology






40. Combination of rituals and social construction of reality (via the Cultural Model)






41. Meaning derived from a social agreement






42. 1. widely favored or well-liked by many 2. originates from the people 3. is mass produced 4. left-over from high culture






43. Individually created meanings






44. Mass media - leisure activities - consumer lifestyle






45. Different parts of the brand (ex. name - logo - colors)






46. Directed by desires and emotions - passive receiver - early habits are difficult to change






47. Breakdown based on demographics and psychographics






48. Innovation - research and development - and risk






49. historically shared meanings (rituals) + individually created meanings (social construction of reality) = new shared meaning...qualitative - mass






50. Historically shared meanings