Test your basic knowledge |

Mass Media And Pop Culture

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Mass media - leisure activities - consumer lifestyle






2. The direct associations people make about a brand






3. Watching large amounts of tv cultivates a distinct view of the world that is sharply at odds with reality (Mean-World syndrome) - because of televised violence - heavy television viewers are more likely to fear violence






4. Owners - Advertisers - Government - Special Interest Groups - News Sources - Audiences - Newsroom culture - Technology






5. Directed by processed and stored information - active receiver - change with maturation






6. Breakdown based on demographics and psychographics






7. Fulfilling needs - emotional benefits






8. 1. widely favored or well-liked by many 2. originates from the people 3. is mass produced 4. left-over from high culture






9. Directed by desires and emotions - passive receiver - early habits are difficult to change






10. Consumer deception via fewer defense mechanisms - mere exposure - and less processing






11. Different parts of the brand (ex. name - logo - colors)






12. Historically shared meanings






13. System of meanings generated by association of signifiers and signifieds






14. Way of thinking that makes the existing organization of social relations appear natural and inevitable






15. Limited information sources - personal experience - and context for claims






16. Discipline that studies the nature of a system of meaning






17. Source - message - receiver - quantitative - individual






18. Cognitive: ability to intellectually process information - Emotional: feelings created by media - - Aesthetic: interpreting media in an artistic POV - Moral: examining the values of the medium






19. Wide release - platform release - exclusive release






20. Simple stories with compelling characters and resonant plots - provide ideals to live by






21. Interpersonal Communication - Intrapersonal Communication - Group Communication - Mass Communication






22. Incorporating the branded product into the dialogue or plot of the production






23. Organization/structure of signs - inbuilt system of cultural meanings built into a sign






24. Messages have a long-term effect on the audience






25. Encapsulated myths that fulfill our needs






26. Messages have little direct effect on the audience






27. Socialization - inter-generational eavesdropping - role modeling - stereotyping






28. Of who you are - who we are - and who they are






29. When the audience is an 'object produced to be sold for profit' ex. Gossip Girl (media co. - advertisers - females 18 - screenwriter)






30. National ideology vs. personal experience = tension






31. Better brand recall - better creation of realism - lessens negative backlash due to overly-prominent placement






32. Separated based on bias of preference - preferences influenced by social class - education - etc.






33. Mind-share - functional benefits - very basic






34. Iconic brands - embedding into culture - how the brand contributes to society






35. Individually created meanings






36. Meaning evoked by the signifier






37. Mass messages would overwhelm people in the absence of the influences of family - mass media messages are a stimulus that would lead to a predictable attitudinal or behavioral response with nothing intervening between sender & audience






38. The use of news to promote corporate holdings is wrong.






39. Rejection of high vs. low distinction - populist/popular/public - reaction to mainstream - short shelf life






40. Created by the consumers from: name - logo - tagline - colors - music - etc.






41. Media are essential components of our lives - No mainstream media (MSM) - Everything from the margin moves to the center - Nothing's new; everything that happened in the past will happen again - New media are always scary - Activism and analysis are






42. Innovation - research and development - and risk






43. Perceivable part of the sign






44. Images - thoughts - words - or emotions that come to mind with a brand






45. Religion - family - work






46. Sign and meaning linked by way of cause or association - ex. smoke means fire






47. Specific to a group of people - individuals are socialized into culture - individuals can belong to multiple subcultures - shared beliefs - behaviors - attitudes - etc.






48. Paid - mediated form of communication from an identifiable source - designed to persuade the receiver to take some action






49. Activities - self-worth evaluation - problem-solving tactics






50. Delivery of the produced material - marketing