Test your basic knowledge |

Mass Media And Pop Culture

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Complimentary - the 'what' and the 'why'






2. When the audience is an 'object produced to be sold for profit' ex. Gossip Girl (media co. - advertisers - females 18 - screenwriter)






3. Everything in your experience (object - action - event)






4. People will immediately respond to a message






5. Limited information sources - personal experience - and context for claims






6. Specific to a group of people - individuals are socialized into culture - individuals can belong to multiple subcultures - shared beliefs - behaviors - attitudes - etc.






7. Cognitive: ability to intellectually process information - Emotional: feelings created by media - - Aesthetic: interpreting media in an artistic POV - Moral: examining the values of the medium






8. Avoid production - follow models/copy-cat - create sequels of hits - burden the indies






9. Presenting materials to the audience for viewing/buying






10. Iconic brands - embedding into culture - how the brand contributes to society






11. Meaning derived from a social agreement






12. Delivery of the produced material - marketing






13. Images - thoughts - words - or emotions that come to mind with a brand






14. Owners - Advertisers - Government - Special Interest Groups - News Sources - Audiences - Newsroom culture - Technology






15. National ideology vs. personal experience = tension






16. Resemblance between sign and something else - variance in shared meaning






17. Screenplay/screenwriter - location/production costs - hiring movie stars - hiring movie crew - securing Completion Bond company






18. Simple stories with compelling characters and resonant plots - provide ideals to live by






19. Combination of rituals and social construction of reality (via the Cultural Model)






20. Way of thinking that makes the existing organization of social relations appear natural and inevitable






21. Use of the branded product as a prop in a production for a fee






22. Better brand recall - better creation of realism - lessens negative backlash due to overly-prominent placement






23. Sign and meaning linked by way of cause or association - ex. smoke means fire






24. Religion - family - work






25. Wide release - platform release - exclusive release






26. Directed by desires and emotions - passive receiver - early habits are difficult to change






27. Source - message - receiver - quantitative - individual






28. Created by the consumers from: name - logo - tagline - colors - music - etc.






29. Consumer deception via fewer defense mechanisms - mere exposure - and less processing






30. The direct associations people make about a brand






31. Encapsulated myths that fulfill our needs






32. Activities - self-worth evaluation - problem-solving tactics






33. Rejection of high vs. low distinction - populist/popular/public - reaction to mainstream - short shelf life






34. Preexisting beliefs of individuals influence perception of messages






35. Mass messages would overwhelm people in the absence of the influences of family - mass media messages are a stimulus that would lead to a predictable attitudinal or behavioral response with nothing intervening between sender & audience






36. Organization/structure of signs - inbuilt system of cultural meanings built into a sign






37. Paid - mediated form of communication from an identifiable source - designed to persuade the receiver to take some action






38. Historically shared meanings






39. Of who you are - who we are - and who they are






40. Incorporating the branded product into the dialogue or plot of the production






41. Interpersonal Communication - Intrapersonal Communication - Group Communication - Mass Communication






42. Selecting a specific part to focus on within the demographic or psychographic






43. Cognitive Effects: people learn more from people they identify with - Attitudinal Effect: people develop feelings about a product - Behavioral Effect: actions such as clipping a coupon or voting for a candidate - Psychological Effect: Inspiring fear






44. Separated based on bias of preference - preferences influenced by social class - education - etc.






45. Buying a product to consume the myth - to form a relationship with the myth's creator






46. Messages have little direct effect on the audience






47. 1. widely favored or well-liked by many 2. originates from the people 3. is mass produced 4. left-over from high culture






48. Socialization - inter-generational eavesdropping - role modeling - stereotyping






49. Media can give status to an individual - because media coverage exposes them to large audiences - they can seem important






50. Innovation - research and development - and risk