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Test your basic knowledge |
Mass Media And Pop Culture
Start Test
Study First
Subjects
:
journalism-and-media
,
bvat
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. historically shared meanings (rituals) + individually created meanings (social construction of reality) = new shared meaning...qualitative - mass
Cultural Model
Cumulative Effects Theory
fragile child
Message Effects
2. Screenplay/screenwriter - location/production costs - hiring movie stars - hiring movie crew - securing Completion Bond company
Levels of communication
new sources of identity
activities in distribution
activities in production
3. Source - message - receiver - quantitative - individual
Transmission Model
Cultural Branding
brand elements
audience segmenting
4. Images - thoughts - words - or emotions that come to mind with a brand
audience targeting
brand identity
dealing with risk
associations
5. Way of thinking that makes the existing organization of social relations appear natural and inevitable
levels of culture (high vs. low)
new sources of identity
ideology
Cultural Branding
6. Directed by desires and emotions - passive receiver - early habits are difficult to change
fragile child
Message Effects
audience targeting
audience as a market commodity
7. The use of news to promote corporate holdings is wrong.
levels of culture (high vs. low)
audience targeting
media-industrial complex
signifier
8. Complimentary - the 'what' and the 'why'
activities in exhibition
Cognitive Branding
signification system
Transmission vs. Cultural Model
9. Messages have a long-term effect on the audience
Indirect (Cognitive) Effects Theory
characteristics of pop culture
Levels of communication
Cumulative Effects Theory
10. Created by the consumers from: name - logo - tagline - colors - music - etc.
social construction of reality
Cultivation analysis
symbolic relationship (convention)
brand identity
11. Mind-share - functional benefits - very basic
Cognitive Branding
advertising
Media literacy dimensions
Transmission Model
12. Combination of rituals and social construction of reality (via the Cultural Model)
individual-level effects of product placement
Levels of communication
new shared meanings
Cultural Branding
13. Fulfilling needs - emotional benefits
rituals
Emotional Branding
characteristics of pop culture
resilient child
14. Rejection of high vs. low distinction - populist/popular/public - reaction to mainstream - short shelf life
evidence of a consumer culture among children
lifestyle effects
characteristics of pop culture
characteristics of culture
15. Encapsulated myths that fulfill our needs
factors that create a need for myth
Cumulative Effects Theory
characteristics of culture
icons
16. Specific to a group of people - individuals are socialized into culture - individuals can belong to multiple subcultures - shared beliefs - behaviors - attitudes - etc.
Cumulative Effects Theory
tradition sources of identity
Cognitive Branding
characteristics of culture
17. Wide release - platform release - exclusive release
activities in exhibition
Status conferral
ritual action
product placement
18. Creation of mass-media materials for distribution
indexical relationship (casual connection)
production
Cultural Branding
Transmission Model
19. Buying a product to consume the myth - to form a relationship with the myth's creator
Indirect (Cognitive) Effects Theory
Transmission vs. Cultural Model
audience targeting
ritual action
20. 1. widely favored or well-liked by many 2. originates from the people 3. is mass produced 4. left-over from high culture
media-industrial complex
Cumulative Effects Theory
activities in distribution
Definitions of Culture
21. System of meanings generated by association of signifiers and signifieds
Cultural Model
ritual action
resilient child
signification system
22. Cognitive Effects: people learn more from people they identify with - Attitudinal Effect: people develop feelings about a product - Behavioral Effect: actions such as clipping a coupon or voting for a candidate - Psychological Effect: Inspiring fear
semiotics
evidence of a consumer culture among children
audience targeting
Message Effects
23. Watching large amounts of tv cultivates a distinct view of the world that is sharply at odds with reality (Mean-World syndrome) - because of televised violence - heavy television viewers are more likely to fear violence
children as vulnerable consumers
characteristics of culture
Cultivation analysis
exhibition
24. Socialization - inter-generational eavesdropping - role modeling - stereotyping
ideology
children as vulnerable consumers
lifestyle effects
Powerful Effects Theory
25. Media can give status to an individual - because media coverage exposes them to large audiences - they can seem important
distribution
Status conferral
lifestyle effects
ideology
26. Paid - mediated form of communication from an identifiable source - designed to persuade the receiver to take some action
rituals
culture as communication
signification system
advertising
27. Consumer deception via fewer defense mechanisms - mere exposure - and less processing
The truths of Media
problems with product placement
icons
Control the media
28. Mass media - leisure activities - consumer lifestyle
individual-level effects of product placement
code
new sources of identity
audience as a market commodity
29. Presenting materials to the audience for viewing/buying
product placement
associations
exhibition
media-industrial complex
30. Discipline that studies the nature of a system of meaning
signifie
semiotics
components of the industrial process
problems with product placement
31. Delivery of the produced material - marketing
new sources of identity
production
media-industrial complex
distribution
32. Iconic brands - embedding into culture - how the brand contributes to society
Cultural Branding
production
audience targeting
semiotics
33. The direct associations people make about a brand
icons
resilient child
brand image
ideology
34. Use of the branded product as a prop in a production for a fee
product placement
The truths of Media
Emotional Branding
indexical relationship (casual connection)
35. People will immediately respond to a message
Cultural Branding
Cultivation analysis
Transmission Model
Powerful Effects Theory
36. Messages have little direct effect on the audience
symbolic relationship (convention)
Minimalist Effects Theory
Cultural Branding
Powerful Effects Theory
37. National ideology vs. personal experience = tension
Minimalist Effects Theory
ritual action
characteristics of culture
factors that create a need for myth
38. Interpersonal Communication - Intrapersonal Communication - Group Communication - Mass Communication
Minimalist Effects Theory
new shared meanings
ritual action
Levels of communication
39. Simple stories with compelling characters and resonant plots - provide ideals to live by
brand elements
symbolic relationship (convention)
myth
audience targeting
40. Perceivable part of the sign
myth markets
sign
children as vulnerable consumers
signifier
41. Individually created meanings
code
social construction of reality
Control the media
ritual action
42. Limited information sources - personal experience - and context for claims
Powerful Effects Theory
Minimalist Effects Theory
brand image
children as vulnerable consumers
43. Activities - self-worth evaluation - problem-solving tactics
activities in production
evidence of a consumer culture among children
product placement
Cognitive Branding
44. Meaning derived from a social agreement
symbolic relationship (convention)
social construction of reality
advertising
signification system
45. Incorporating the branded product into the dialogue or plot of the production
Cognitive Branding
audience targeting
children as vulnerable consumers
product integration
46. Directed by processed and stored information - active receiver - change with maturation
resilient child
Emotional Branding
audience as a market commodity
activities in exhibition
47. Innovation - research and development - and risk
characteristics of pop culture
components of the industrial process
Indirect (Cognitive) Effects Theory
symbolic relationship (convention)
48. Everything in your experience (object - action - event)
The truths of Media
sign
factors that create a need for myth
levels of culture (high vs. low)
49. Better brand recall - better creation of realism - lessens negative backlash due to overly-prominent placement
production
individual-level effects of product placement
symbolic relationship (convention)
iconical relationship (resemblance)
50. Cognitive: ability to intellectually process information - Emotional: feelings created by media - - Aesthetic: interpreting media in an artistic POV - Moral: examining the values of the medium
brand identity
Media literacy dimensions
code
distribution