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Mass Media And Pop Culture

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Rejection of high vs. low distinction - populist/popular/public - reaction to mainstream - short shelf life






2. Created by the consumers from: name - logo - tagline - colors - music - etc.






3. Activities - self-worth evaluation - problem-solving tactics






4. Images - thoughts - words - or emotions that come to mind with a brand






5. Iconic brands - embedding into culture - how the brand contributes to society






6. Different parts of the brand (ex. name - logo - colors)






7. National ideology vs. personal experience = tension






8. Organization/structure of signs - inbuilt system of cultural meanings built into a sign






9. Directed by processed and stored information - active receiver - change with maturation






10. Simple stories with compelling characters and resonant plots - provide ideals to live by






11. Interpersonal Communication - Intrapersonal Communication - Group Communication - Mass Communication






12. Avoid production - follow models/copy-cat - create sequels of hits - burden the indies






13. Mind-share - functional benefits - very basic






14. Specific to a group of people - individuals are socialized into culture - individuals can belong to multiple subcultures - shared beliefs - behaviors - attitudes - etc.






15. Incorporating the branded product into the dialogue or plot of the production






16. Use of the branded product as a prop in a production for a fee






17. The use of news to promote corporate holdings is wrong.






18. Messages have a long-term effect on the audience






19. National conversation = national identity - multiple brands in competition






20. Paid - mediated form of communication from an identifiable source - designed to persuade the receiver to take some action






21. Of who you are - who we are - and who they are






22. Mass messages would overwhelm people in the absence of the influences of family - mass media messages are a stimulus that would lead to a predictable attitudinal or behavioral response with nothing intervening between sender & audience






23. Mass media - leisure activities - consumer lifestyle






24. Combination of rituals and social construction of reality (via the Cultural Model)






25. Resemblance between sign and something else - variance in shared meaning






26. Cognitive: ability to intellectually process information - Emotional: feelings created by media - - Aesthetic: interpreting media in an artistic POV - Moral: examining the values of the medium






27. Consumer deception via fewer defense mechanisms - mere exposure - and less processing






28. Sign and meaning linked by way of cause or association - ex. smoke means fire






29. Better brand recall - better creation of realism - lessens negative backlash due to overly-prominent placement






30. Encapsulated myths that fulfill our needs






31. Way of thinking that makes the existing organization of social relations appear natural and inevitable






32. Separated based on bias of preference - preferences influenced by social class - education - etc.






33. Historically shared meanings






34. Media are essential components of our lives - No mainstream media (MSM) - Everything from the margin moves to the center - Nothing's new; everything that happened in the past will happen again - New media are always scary - Activism and analysis are






35. Limited information sources - personal experience - and context for claims






36. When the audience is an 'object produced to be sold for profit' ex. Gossip Girl (media co. - advertisers - females 18 - screenwriter)






37. Selecting a specific part to focus on within the demographic or psychographic






38. Directed by desires and emotions - passive receiver - early habits are difficult to change






39. Fulfilling needs - emotional benefits






40. Socialization - inter-generational eavesdropping - role modeling - stereotyping






41. Regal - AMC - Cinemark - Carmike - Cineplex Entertainment






42. Discipline that studies the nature of a system of meaning






43. Choosing a release date - determining/adjusting the number of prints to make - developing/implementing a strategic communication campaign (advertising and public relations)






44. Meaning derived from a social agreement






45. Preexisting beliefs of individuals influence perception of messages






46. Perceivable part of the sign






47. 1. widely favored or well-liked by many 2. originates from the people 3. is mass produced 4. left-over from high culture






48. Religion - family - work






49. Presenting materials to the audience for viewing/buying






50. Buying a product to consume the myth - to form a relationship with the myth's creator







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