Test your basic knowledge |

Mass Media And Pop Culture

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Regal - AMC - Cinemark - Carmike - Cineplex Entertainment






2. Encapsulated myths that fulfill our needs






3. Owners - Advertisers - Government - Special Interest Groups - News Sources - Audiences - Newsroom culture - Technology






4. Media are essential components of our lives - No mainstream media (MSM) - Everything from the margin moves to the center - Nothing's new; everything that happened in the past will happen again - New media are always scary - Activism and analysis are






5. Activities - self-worth evaluation - problem-solving tactics






6. Different parts of the brand (ex. name - logo - colors)






7. Cognitive Effects: people learn more from people they identify with - Attitudinal Effect: people develop feelings about a product - Behavioral Effect: actions such as clipping a coupon or voting for a candidate - Psychological Effect: Inspiring fear






8. Avoid production - follow models/copy-cat - create sequels of hits - burden the indies






9. Fulfilling needs - emotional benefits






10. Iconic brands - embedding into culture - how the brand contributes to society






11. Organization/structure of signs - inbuilt system of cultural meanings built into a sign






12. Directed by desires and emotions - passive receiver - early habits are difficult to change






13. Preexisting beliefs of individuals influence perception of messages






14. Wide release - platform release - exclusive release






15. Selecting a specific part to focus on within the demographic or psychographic






16. Limited information sources - personal experience - and context for claims






17. Presenting materials to the audience for viewing/buying






18. Use of the branded product as a prop in a production for a fee






19. Historically shared meanings






20. Breakdown based on demographics and psychographics






21. Directed by processed and stored information - active receiver - change with maturation






22. Sign and meaning linked by way of cause or association - ex. smoke means fire






23. People will immediately respond to a message






24. When the audience is an 'object produced to be sold for profit' ex. Gossip Girl (media co. - advertisers - females 18 - screenwriter)






25. Of who you are - who we are - and who they are






26. Source - message - receiver - quantitative - individual






27. Images - thoughts - words - or emotions that come to mind with a brand






28. Consumer deception via fewer defense mechanisms - mere exposure - and less processing






29. Media can give status to an individual - because media coverage exposes them to large audiences - they can seem important






30. 1. widely favored or well-liked by many 2. originates from the people 3. is mass produced 4. left-over from high culture






31. Creation of mass-media materials for distribution






32. Messages have a long-term effect on the audience






33. Better brand recall - better creation of realism - lessens negative backlash due to overly-prominent placement






34. Specific to a group of people - individuals are socialized into culture - individuals can belong to multiple subcultures - shared beliefs - behaviors - attitudes - etc.






35. Deep connection with culture - competition for share of culture - use of symbolism and what the brand 'stands' for






36. Interpersonal Communication - Intrapersonal Communication - Group Communication - Mass Communication






37. Delivery of the produced material - marketing






38. Rejection of high vs. low distinction - populist/popular/public - reaction to mainstream - short shelf life






39. Paid - mediated form of communication from an identifiable source - designed to persuade the receiver to take some action






40. The direct associations people make about a brand






41. Mass messages would overwhelm people in the absence of the influences of family - mass media messages are a stimulus that would lead to a predictable attitudinal or behavioral response with nothing intervening between sender & audience






42. Mind-share - functional benefits - very basic






43. Watching large amounts of tv cultivates a distinct view of the world that is sharply at odds with reality (Mean-World syndrome) - because of televised violence - heavy television viewers are more likely to fear violence






44. Separated based on bias of preference - preferences influenced by social class - education - etc.






45. historically shared meanings (rituals) + individually created meanings (social construction of reality) = new shared meaning...qualitative - mass






46. Screenplay/screenwriter - location/production costs - hiring movie stars - hiring movie crew - securing Completion Bond company






47. Meaning derived from a social agreement






48. Meaning evoked by the signifier






49. National conversation = national identity - multiple brands in competition






50. Incorporating the branded product into the dialogue or plot of the production