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Test your basic knowledge |
Mass Media And Pop Culture
Start Test
Study First
Subjects
:
journalism-and-media
,
bvat
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Paid - mediated form of communication from an identifiable source - designed to persuade the receiver to take some action
The truths of Media
code
advertising
problems with product placement
2. National ideology vs. personal experience = tension
factors that create a need for myth
product placement
brand image
production
3. Created by the consumers from: name - logo - tagline - colors - music - etc.
myth markets
brand identity
production
Status conferral
4. Limited information sources - personal experience - and context for claims
associations
individual-level effects of product placement
children as vulnerable consumers
audience as a market commodity
5. Different parts of the brand (ex. name - logo - colors)
Cumulative Effects Theory
brand elements
Cognitive Branding
children as vulnerable consumers
6. Encapsulated myths that fulfill our needs
ideology
tradition sources of identity
Cultural Model
icons
7. 1. widely favored or well-liked by many 2. originates from the people 3. is mass produced 4. left-over from high culture
Cumulative Effects Theory
product integration
Definitions of Culture
audience targeting
8. Innovation - research and development - and risk
brand elements
components of the industrial process
signification system
semiotics
9. Preexisting beliefs of individuals influence perception of messages
Indirect (Cognitive) Effects Theory
tradition sources of identity
evidence of a consumer culture among children
myth markets
10. Selecting a specific part to focus on within the demographic or psychographic
audience targeting
Media literacy dimensions
fragile child
ideology
11. People will immediately respond to a message
icons
code
Transmission vs. Cultural Model
Powerful Effects Theory
12. Mind-share - functional benefits - very basic
Levels of communication
Powerful Effects Theory
Cognitive Branding
Transmission vs. Cultural Model
13. historically shared meanings (rituals) + individually created meanings (social construction of reality) = new shared meaning...qualitative - mass
characteristics of iconic brands
Cultural Branding
Cultural Model
tradition sources of identity
14. Delivery of the produced material - marketing
product integration
distribution
myth
Cognitive Branding
15. Complimentary - the 'what' and the 'why'
characteristics of pop culture
Cultural Branding
new sources of identity
Transmission vs. Cultural Model
16. Directed by desires and emotions - passive receiver - early habits are difficult to change
Cultivation analysis
characteristics of iconic brands
new shared meanings
fragile child
17. Fulfilling needs - emotional benefits
Powerful Effects Theory
components of the industrial process
Indirect (Cognitive) Effects Theory
Emotional Branding
18. Mass messages would overwhelm people in the absence of the influences of family - mass media messages are a stimulus that would lead to a predictable attitudinal or behavioral response with nothing intervening between sender & audience
icons
The propaganda model
associations
signifier
19. Individually created meanings
Powerful Effects Theory
social construction of reality
Indirect (Cognitive) Effects Theory
brand elements
20. Choosing a release date - determining/adjusting the number of prints to make - developing/implementing a strategic communication campaign (advertising and public relations)
Status conferral
Emotional Branding
activities in distribution
signification system
21. Sign and meaning linked by way of cause or association - ex. smoke means fire
indexical relationship (casual connection)
associations
evidence of a consumer culture among children
distribution
22. Socialization - inter-generational eavesdropping - role modeling - stereotyping
activities in distribution
Message Effects
lifestyle effects
myth markets
23. Creation of mass-media materials for distribution
Cultivation analysis
signifier
new shared meanings
production
24. Activities - self-worth evaluation - problem-solving tactics
evidence of a consumer culture among children
Transmission Model
Levels of communication
sign
25. Religion - family - work
Emotional Branding
tradition sources of identity
rituals
evidence of a consumer culture among children
26. Consumer deception via fewer defense mechanisms - mere exposure - and less processing
resilient child
advertising
evidence of a consumer culture among children
problems with product placement
27. Wide release - platform release - exclusive release
activities in exhibition
characteristics of culture
Cultural Model
indexical relationship (casual connection)
28. The use of news to promote corporate holdings is wrong.
components of the industrial process
Cognitive Branding
media-industrial complex
characteristics of iconic brands
29. Everything in your experience (object - action - event)
major chains of exhibition
tradition sources of identity
sign
levels of culture (high vs. low)
30. Media are essential components of our lives - No mainstream media (MSM) - Everything from the margin moves to the center - Nothing's new; everything that happened in the past will happen again - New media are always scary - Activism and analysis are
The propaganda model
problems with product placement
new shared meanings
The truths of Media
31. Combination of rituals and social construction of reality (via the Cultural Model)
Minimalist Effects Theory
code
new shared meanings
Cognitive Branding
32. Messages have a long-term effect on the audience
Cultivation analysis
Cumulative Effects Theory
activities in exhibition
components of the industrial process
33. Avoid production - follow models/copy-cat - create sequels of hits - burden the indies
fragile child
Cultural Model
characteristics of iconic brands
dealing with risk
34. Buying a product to consume the myth - to form a relationship with the myth's creator
brand image
ritual action
Control the media
tradition sources of identity
35. Images - thoughts - words - or emotions that come to mind with a brand
associations
iconical relationship (resemblance)
brand identity
levels of culture (high vs. low)
36. Media can give status to an individual - because media coverage exposes them to large audiences - they can seem important
rituals
audience as a market commodity
evidence of a consumer culture among children
Status conferral
37. Deep connection with culture - competition for share of culture - use of symbolism and what the brand 'stands' for
characteristics of iconic brands
brand image
exhibition
distribution
38. Use of the branded product as a prop in a production for a fee
product placement
dealing with risk
Transmission vs. Cultural Model
myth
39. Way of thinking that makes the existing organization of social relations appear natural and inevitable
evidence of a consumer culture among children
Cumulative Effects Theory
Control the media
ideology
40. Meaning derived from a social agreement
individual-level effects of product placement
tradition sources of identity
symbolic relationship (convention)
Indirect (Cognitive) Effects Theory
41. Owners - Advertisers - Government - Special Interest Groups - News Sources - Audiences - Newsroom culture - Technology
individual-level effects of product placement
myth
Minimalist Effects Theory
Control the media
42. Discipline that studies the nature of a system of meaning
fragile child
culture as communication
semiotics
code
43. When the audience is an 'object produced to be sold for profit' ex. Gossip Girl (media co. - advertisers - females 18 - screenwriter)
symbolic relationship (convention)
ritual action
audience as a market commodity
brand image
44. Rejection of high vs. low distinction - populist/popular/public - reaction to mainstream - short shelf life
The truths of Media
lifestyle effects
characteristics of pop culture
Levels of communication
45. Cognitive Effects: people learn more from people they identify with - Attitudinal Effect: people develop feelings about a product - Behavioral Effect: actions such as clipping a coupon or voting for a candidate - Psychological Effect: Inspiring fear
exhibition
Message Effects
new sources of identity
Transmission Model
46. Source - message - receiver - quantitative - individual
components of the industrial process
Minimalist Effects Theory
resilient child
Transmission Model
47. Organization/structure of signs - inbuilt system of cultural meanings built into a sign
sign
code
tradition sources of identity
signifier
48. Separated based on bias of preference - preferences influenced by social class - education - etc.
levels of culture (high vs. low)
Status conferral
myth
product integration
49. Simple stories with compelling characters and resonant plots - provide ideals to live by
Control the media
myth
characteristics of pop culture
advertising
50. Iconic brands - embedding into culture - how the brand contributes to society
product placement
sign
Cultural Branding
ideology