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Test your basic knowledge |
Mass Media And Pop Culture
Start Test
Study First
Subjects
:
journalism-and-media
,
bvat
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Of who you are - who we are - and who they are
components of the industrial process
culture as communication
The truths of Media
Indirect (Cognitive) Effects Theory
2. Activities - self-worth evaluation - problem-solving tactics
evidence of a consumer culture among children
Cognitive Branding
ideology
problems with product placement
3. Religion - family - work
tradition sources of identity
audience as a market commodity
Powerful Effects Theory
brand elements
4. Messages have little direct effect on the audience
Cultivation analysis
Cumulative Effects Theory
Minimalist Effects Theory
The truths of Media
5. Messages have a long-term effect on the audience
Cumulative Effects Theory
audience segmenting
activities in exhibition
myth markets
6. Paid - mediated form of communication from an identifiable source - designed to persuade the receiver to take some action
production
advertising
brand image
Transmission Model
7. Created by the consumers from: name - logo - tagline - colors - music - etc.
sign
major chains of exhibition
brand identity
levels of culture (high vs. low)
8. Organization/structure of signs - inbuilt system of cultural meanings built into a sign
Cognitive Branding
production
code
Message Effects
9. 1. widely favored or well-liked by many 2. originates from the people 3. is mass produced 4. left-over from high culture
Media literacy dimensions
brand image
signifie
Definitions of Culture
10. Complimentary - the 'what' and the 'why'
The propaganda model
Transmission vs. Cultural Model
signification system
resilient child
11. Images - thoughts - words - or emotions that come to mind with a brand
product placement
exhibition
lifestyle effects
associations
12. Use of the branded product as a prop in a production for a fee
Emotional Branding
product placement
signification system
activities in production
13. Iconic brands - embedding into culture - how the brand contributes to society
Message Effects
Cognitive Branding
Cultural Branding
code
14. National conversation = national identity - multiple brands in competition
audience segmenting
problems with product placement
myth markets
semiotics
15. Perceivable part of the sign
signifier
individual-level effects of product placement
brand identity
resilient child
16. Simple stories with compelling characters and resonant plots - provide ideals to live by
evidence of a consumer culture among children
new shared meanings
myth
audience segmenting
17. National ideology vs. personal experience = tension
Minimalist Effects Theory
factors that create a need for myth
components of the industrial process
indexical relationship (casual connection)
18. Preexisting beliefs of individuals influence perception of messages
exhibition
Indirect (Cognitive) Effects Theory
media-industrial complex
Control the media
19. Mass messages would overwhelm people in the absence of the influences of family - mass media messages are a stimulus that would lead to a predictable attitudinal or behavioral response with nothing intervening between sender & audience
semiotics
The propaganda model
characteristics of iconic brands
new shared meanings
20. Individually created meanings
lifestyle effects
myth markets
social construction of reality
media-industrial complex
21. Way of thinking that makes the existing organization of social relations appear natural and inevitable
Transmission vs. Cultural Model
signification system
factors that create a need for myth
ideology
22. Creation of mass-media materials for distribution
new shared meanings
production
characteristics of pop culture
resilient child
23. Buying a product to consume the myth - to form a relationship with the myth's creator
Levels of communication
ritual action
brand elements
The truths of Media
24. Delivery of the produced material - marketing
distribution
Status conferral
associations
signification system
25. Avoid production - follow models/copy-cat - create sequels of hits - burden the indies
brand elements
activities in production
production
dealing with risk
26. The use of news to promote corporate holdings is wrong.
audience targeting
new sources of identity
media-industrial complex
Indirect (Cognitive) Effects Theory
27. Mind-share - functional benefits - very basic
Cognitive Branding
symbolic relationship (convention)
dealing with risk
factors that create a need for myth
28. Interpersonal Communication - Intrapersonal Communication - Group Communication - Mass Communication
major chains of exhibition
activities in distribution
Minimalist Effects Theory
Levels of communication
29. Deep connection with culture - competition for share of culture - use of symbolism and what the brand 'stands' for
components of the industrial process
The propaganda model
icons
characteristics of iconic brands
30. Encapsulated myths that fulfill our needs
Cultural Model
icons
children as vulnerable consumers
Definitions of Culture
31. Regal - AMC - Cinemark - Carmike - Cineplex Entertainment
indexical relationship (casual connection)
ideology
major chains of exhibition
Minimalist Effects Theory
32. People will immediately respond to a message
social construction of reality
Powerful Effects Theory
characteristics of culture
myth markets
33. System of meanings generated by association of signifiers and signifieds
signifier
Cultivation analysis
signification system
Transmission Model
34. Specific to a group of people - individuals are socialized into culture - individuals can belong to multiple subcultures - shared beliefs - behaviors - attitudes - etc.
myth
production
lifestyle effects
characteristics of culture
35. Cognitive Effects: people learn more from people they identify with - Attitudinal Effect: people develop feelings about a product - Behavioral Effect: actions such as clipping a coupon or voting for a candidate - Psychological Effect: Inspiring fear
Message Effects
Levels of communication
exhibition
Definitions of Culture
36. Breakdown based on demographics and psychographics
distribution
audience segmenting
ritual action
characteristics of culture
37. When the audience is an 'object produced to be sold for profit' ex. Gossip Girl (media co. - advertisers - females 18 - screenwriter)
symbolic relationship (convention)
signifie
characteristics of culture
audience as a market commodity
38. Better brand recall - better creation of realism - lessens negative backlash due to overly-prominent placement
Minimalist Effects Theory
semiotics
individual-level effects of product placement
characteristics of culture
39. Resemblance between sign and something else - variance in shared meaning
culture as communication
characteristics of iconic brands
iconical relationship (resemblance)
Cumulative Effects Theory
40. Wide release - platform release - exclusive release
The propaganda model
Emotional Branding
activities in exhibition
product placement
41. Mass media - leisure activities - consumer lifestyle
evidence of a consumer culture among children
product placement
Cognitive Branding
new sources of identity
42. Combination of rituals and social construction of reality (via the Cultural Model)
new shared meanings
Cognitive Branding
major chains of exhibition
production
43. Media are essential components of our lives - No mainstream media (MSM) - Everything from the margin moves to the center - Nothing's new; everything that happened in the past will happen again - New media are always scary - Activism and analysis are
components of the industrial process
audience as a market commodity
The truths of Media
activities in distribution
44. Different parts of the brand (ex. name - logo - colors)
sign
brand elements
production
symbolic relationship (convention)
45. Presenting materials to the audience for viewing/buying
exhibition
Transmission Model
The truths of Media
audience segmenting
46. Incorporating the branded product into the dialogue or plot of the production
The propaganda model
product integration
activities in production
audience segmenting
47. Rejection of high vs. low distinction - populist/popular/public - reaction to mainstream - short shelf life
characteristics of culture
characteristics of iconic brands
characteristics of pop culture
myth markets
48. Directed by desires and emotions - passive receiver - early habits are difficult to change
social construction of reality
Indirect (Cognitive) Effects Theory
fragile child
Cultivation analysis
49. Consumer deception via fewer defense mechanisms - mere exposure - and less processing
Definitions of Culture
brand identity
problems with product placement
Cognitive Branding
50. Source - message - receiver - quantitative - individual
activities in production
myth markets
production
Transmission Model