Test your basic knowledge |

Mass Media And Pop Culture

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Incorporating the branded product into the dialogue or plot of the production






2. Organization/structure of signs - inbuilt system of cultural meanings built into a sign






3. Media can give status to an individual - because media coverage exposes them to large audiences - they can seem important






4. Meaning derived from a social agreement






5. Screenplay/screenwriter - location/production costs - hiring movie stars - hiring movie crew - securing Completion Bond company






6. The direct associations people make about a brand






7. Encapsulated myths that fulfill our needs






8. Resemblance between sign and something else - variance in shared meaning






9. Specific to a group of people - individuals are socialized into culture - individuals can belong to multiple subcultures - shared beliefs - behaviors - attitudes - etc.






10. Discipline that studies the nature of a system of meaning






11. 1. widely favored or well-liked by many 2. originates from the people 3. is mass produced 4. left-over from high culture






12. Different parts of the brand (ex. name - logo - colors)






13. National conversation = national identity - multiple brands in competition






14. Complimentary - the 'what' and the 'why'






15. Religion - family - work






16. Source - message - receiver - quantitative - individual






17. Iconic brands - embedding into culture - how the brand contributes to society






18. Created by the consumers from: name - logo - tagline - colors - music - etc.






19. Selecting a specific part to focus on within the demographic or psychographic






20. Mass media - leisure activities - consumer lifestyle






21. Separated based on bias of preference - preferences influenced by social class - education - etc.






22. Simple stories with compelling characters and resonant plots - provide ideals to live by






23. Cognitive Effects: people learn more from people they identify with - Attitudinal Effect: people develop feelings about a product - Behavioral Effect: actions such as clipping a coupon or voting for a candidate - Psychological Effect: Inspiring fear






24. People will immediately respond to a message






25. Avoid production - follow models/copy-cat - create sequels of hits - burden the indies






26. System of meanings generated by association of signifiers and signifieds






27. Individually created meanings






28. Meaning evoked by the signifier






29. Cognitive: ability to intellectually process information - Emotional: feelings created by media - - Aesthetic: interpreting media in an artistic POV - Moral: examining the values of the medium






30. Directed by processed and stored information - active receiver - change with maturation






31. Way of thinking that makes the existing organization of social relations appear natural and inevitable






32. Choosing a release date - determining/adjusting the number of prints to make - developing/implementing a strategic communication campaign (advertising and public relations)






33. Media are essential components of our lives - No mainstream media (MSM) - Everything from the margin moves to the center - Nothing's new; everything that happened in the past will happen again - New media are always scary - Activism and analysis are






34. Of who you are - who we are - and who they are






35. Buying a product to consume the myth - to form a relationship with the myth's creator






36. Preexisting beliefs of individuals influence perception of messages






37. Interpersonal Communication - Intrapersonal Communication - Group Communication - Mass Communication






38. National ideology vs. personal experience = tension






39. Paid - mediated form of communication from an identifiable source - designed to persuade the receiver to take some action






40. Better brand recall - better creation of realism - lessens negative backlash due to overly-prominent placement






41. Presenting materials to the audience for viewing/buying






42. Mind-share - functional benefits - very basic






43. historically shared meanings (rituals) + individually created meanings (social construction of reality) = new shared meaning...qualitative - mass






44. Historically shared meanings






45. Everything in your experience (object - action - event)






46. Perceivable part of the sign






47. Creation of mass-media materials for distribution






48. Watching large amounts of tv cultivates a distinct view of the world that is sharply at odds with reality (Mean-World syndrome) - because of televised violence - heavy television viewers are more likely to fear violence






49. Limited information sources - personal experience - and context for claims






50. Images - thoughts - words - or emotions that come to mind with a brand