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Mass Media And Pop Culture

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Messages have a long-term effect on the audience






2. Media are essential components of our lives - No mainstream media (MSM) - Everything from the margin moves to the center - Nothing's new; everything that happened in the past will happen again - New media are always scary - Activism and analysis are






3. Paid - mediated form of communication from an identifiable source - designed to persuade the receiver to take some action






4. Avoid production - follow models/copy-cat - create sequels of hits - burden the indies






5. Media can give status to an individual - because media coverage exposes them to large audiences - they can seem important






6. Directed by desires and emotions - passive receiver - early habits are difficult to change






7. Directed by processed and stored information - active receiver - change with maturation






8. When the audience is an 'object produced to be sold for profit' ex. Gossip Girl (media co. - advertisers - females 18 - screenwriter)






9. Presenting materials to the audience for viewing/buying






10. Historically shared meanings






11. Created by the consumers from: name - logo - tagline - colors - music - etc.






12. Discipline that studies the nature of a system of meaning






13. Images - thoughts - words - or emotions that come to mind with a brand






14. Activities - self-worth evaluation - problem-solving tactics






15. 1. widely favored or well-liked by many 2. originates from the people 3. is mass produced 4. left-over from high culture






16. Separated based on bias of preference - preferences influenced by social class - education - etc.






17. The direct associations people make about a brand






18. Simple stories with compelling characters and resonant plots - provide ideals to live by






19. Iconic brands - embedding into culture - how the brand contributes to society






20. Different parts of the brand (ex. name - logo - colors)






21. Use of the branded product as a prop in a production for a fee






22. National conversation = national identity - multiple brands in competition






23. Cognitive: ability to intellectually process information - Emotional: feelings created by media - - Aesthetic: interpreting media in an artistic POV - Moral: examining the values of the medium






24. Meaning derived from a social agreement






25. Screenplay/screenwriter - location/production costs - hiring movie stars - hiring movie crew - securing Completion Bond company






26. Messages have little direct effect on the audience






27. Religion - family - work






28. Breakdown based on demographics and psychographics






29. Innovation - research and development - and risk






30. Meaning evoked by the signifier






31. Watching large amounts of tv cultivates a distinct view of the world that is sharply at odds with reality (Mean-World syndrome) - because of televised violence - heavy television viewers are more likely to fear violence






32. Consumer deception via fewer defense mechanisms - mere exposure - and less processing






33. Rejection of high vs. low distinction - populist/popular/public - reaction to mainstream - short shelf life






34. Selecting a specific part to focus on within the demographic or psychographic






35. Encapsulated myths that fulfill our needs






36. Of who you are - who we are - and who they are






37. Socialization - inter-generational eavesdropping - role modeling - stereotyping






38. Perceivable part of the sign






39. Deep connection with culture - competition for share of culture - use of symbolism and what the brand 'stands' for






40. Incorporating the branded product into the dialogue or plot of the production






41. Mass media - leisure activities - consumer lifestyle






42. Owners - Advertisers - Government - Special Interest Groups - News Sources - Audiences - Newsroom culture - Technology






43. Buying a product to consume the myth - to form a relationship with the myth's creator






44. Better brand recall - better creation of realism - lessens negative backlash due to overly-prominent placement






45. Source - message - receiver - quantitative - individual






46. Creation of mass-media materials for distribution






47. Choosing a release date - determining/adjusting the number of prints to make - developing/implementing a strategic communication campaign (advertising and public relations)






48. Sign and meaning linked by way of cause or association - ex. smoke means fire






49. Way of thinking that makes the existing organization of social relations appear natural and inevitable






50. National ideology vs. personal experience = tension







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