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Test your basic knowledge |
Mass Media And Pop Culture
Start Test
Study First
Subjects
:
journalism-and-media
,
bvat
Instructions:
Answer 50 questions in 15 minutes.
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study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Selecting a specific part to focus on within the demographic or psychographic
audience targeting
brand identity
new sources of identity
production
2. Fulfilling needs - emotional benefits
activities in production
Emotional Branding
Status conferral
production
3. Consumer deception via fewer defense mechanisms - mere exposure - and less processing
children as vulnerable consumers
problems with product placement
audience segmenting
sign
4. The direct associations people make about a brand
culture as communication
myth
Control the media
brand image
5. Creation of mass-media materials for distribution
Levels of communication
Indirect (Cognitive) Effects Theory
production
Transmission vs. Cultural Model
6. Discipline that studies the nature of a system of meaning
exhibition
lifestyle effects
semiotics
Message Effects
7. Paid - mediated form of communication from an identifiable source - designed to persuade the receiver to take some action
resilient child
iconical relationship (resemblance)
brand elements
advertising
8. When the audience is an 'object produced to be sold for profit' ex. Gossip Girl (media co. - advertisers - females 18 - screenwriter)
icons
Transmission vs. Cultural Model
characteristics of pop culture
audience as a market commodity
9. Media are essential components of our lives - No mainstream media (MSM) - Everything from the margin moves to the center - Nothing's new; everything that happened in the past will happen again - New media are always scary - Activism and analysis are
The truths of Media
brand elements
ideology
Powerful Effects Theory
10. Use of the branded product as a prop in a production for a fee
characteristics of culture
ritual action
Status conferral
product placement
11. Resemblance between sign and something else - variance in shared meaning
evidence of a consumer culture among children
production
semiotics
iconical relationship (resemblance)
12. Wide release - platform release - exclusive release
activities in exhibition
signification system
associations
lifestyle effects
13. Of who you are - who we are - and who they are
new sources of identity
Minimalist Effects Theory
Cultivation analysis
culture as communication
14. Images - thoughts - words - or emotions that come to mind with a brand
associations
Transmission Model
ideology
resilient child
15. National ideology vs. personal experience = tension
icons
activities in exhibition
Cultural Branding
factors that create a need for myth
16. Organization/structure of signs - inbuilt system of cultural meanings built into a sign
rituals
audience as a market commodity
code
media-industrial complex
17. Individually created meanings
Cognitive Branding
new shared meanings
resilient child
social construction of reality
18. Historically shared meanings
Cumulative Effects Theory
activities in exhibition
rituals
Transmission vs. Cultural Model
19. Cognitive: ability to intellectually process information - Emotional: feelings created by media - - Aesthetic: interpreting media in an artistic POV - Moral: examining the values of the medium
icons
Emotional Branding
Media literacy dimensions
levels of culture (high vs. low)
20. People will immediately respond to a message
Powerful Effects Theory
code
semiotics
lifestyle effects
21. Religion - family - work
problems with product placement
tradition sources of identity
Definitions of Culture
lifestyle effects
22. Buying a product to consume the myth - to form a relationship with the myth's creator
iconical relationship (resemblance)
symbolic relationship (convention)
sign
ritual action
23. Source - message - receiver - quantitative - individual
audience targeting
fragile child
code
Transmission Model
24. historically shared meanings (rituals) + individually created meanings (social construction of reality) = new shared meaning...qualitative - mass
brand image
associations
Cultural Model
signifie
25. Delivery of the produced material - marketing
evidence of a consumer culture among children
distribution
Message Effects
Control the media
26. Limited information sources - personal experience - and context for claims
Cultural Branding
Minimalist Effects Theory
children as vulnerable consumers
new sources of identity
27. Interpersonal Communication - Intrapersonal Communication - Group Communication - Mass Communication
code
Levels of communication
tradition sources of identity
brand identity
28. Preexisting beliefs of individuals influence perception of messages
audience segmenting
Indirect (Cognitive) Effects Theory
Status conferral
Levels of communication
29. Perceivable part of the sign
Cognitive Branding
signifier
fragile child
Transmission vs. Cultural Model
30. Combination of rituals and social construction of reality (via the Cultural Model)
myth
ideology
new shared meanings
brand elements
31. Different parts of the brand (ex. name - logo - colors)
The truths of Media
problems with product placement
levels of culture (high vs. low)
brand elements
32. Messages have little direct effect on the audience
Minimalist Effects Theory
rituals
Levels of communication
Cultural Branding
33. Rejection of high vs. low distinction - populist/popular/public - reaction to mainstream - short shelf life
Indirect (Cognitive) Effects Theory
new sources of identity
characteristics of pop culture
associations
34. Created by the consumers from: name - logo - tagline - colors - music - etc.
audience as a market commodity
brand identity
product integration
exhibition
35. Iconic brands - embedding into culture - how the brand contributes to society
Cultural Branding
new sources of identity
Cumulative Effects Theory
culture as communication
36. Socialization - inter-generational eavesdropping - role modeling - stereotyping
activities in exhibition
new shared meanings
lifestyle effects
myth
37. Media can give status to an individual - because media coverage exposes them to large audiences - they can seem important
Status conferral
code
activities in production
indexical relationship (casual connection)
38. Mass media - leisure activities - consumer lifestyle
new sources of identity
activities in production
components of the industrial process
brand image
39. Messages have a long-term effect on the audience
Levels of communication
audience segmenting
fragile child
Cumulative Effects Theory
40. Watching large amounts of tv cultivates a distinct view of the world that is sharply at odds with reality (Mean-World syndrome) - because of televised violence - heavy television viewers are more likely to fear violence
Cultivation analysis
components of the industrial process
product integration
The propaganda model
41. Incorporating the branded product into the dialogue or plot of the production
brand elements
tradition sources of identity
product integration
audience as a market commodity
42. Owners - Advertisers - Government - Special Interest Groups - News Sources - Audiences - Newsroom culture - Technology
Media literacy dimensions
Cognitive Branding
Control the media
audience targeting
43. Choosing a release date - determining/adjusting the number of prints to make - developing/implementing a strategic communication campaign (advertising and public relations)
activities in exhibition
signifier
indexical relationship (casual connection)
activities in distribution
44. Encapsulated myths that fulfill our needs
culture as communication
brand elements
Message Effects
icons
45. Specific to a group of people - individuals are socialized into culture - individuals can belong to multiple subcultures - shared beliefs - behaviors - attitudes - etc.
iconical relationship (resemblance)
characteristics of culture
evidence of a consumer culture among children
Powerful Effects Theory
46. Simple stories with compelling characters and resonant plots - provide ideals to live by
myth
exhibition
signification system
icons
47. Deep connection with culture - competition for share of culture - use of symbolism and what the brand 'stands' for
brand identity
characteristics of iconic brands
Cultural Model
Transmission vs. Cultural Model
48. Presenting materials to the audience for viewing/buying
brand elements
activities in distribution
associations
exhibition
49. Sign and meaning linked by way of cause or association - ex. smoke means fire
fragile child
indexical relationship (casual connection)
ritual action
Media literacy dimensions
50. Innovation - research and development - and risk
audience as a market commodity
signification system
components of the industrial process
product placement
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