Test your basic knowledge |

Mass Media And Pop Culture

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Encapsulated myths that fulfill our needs






2. Owners - Advertisers - Government - Special Interest Groups - News Sources - Audiences - Newsroom culture - Technology






3. Meaning evoked by the signifier






4. Iconic brands - embedding into culture - how the brand contributes to society






5. Discipline that studies the nature of a system of meaning






6. Created by the consumers from: name - logo - tagline - colors - music - etc.






7. Source - message - receiver - quantitative - individual






8. Consumer deception via fewer defense mechanisms - mere exposure - and less processing






9. National conversation = national identity - multiple brands in competition






10. 1. widely favored or well-liked by many 2. originates from the people 3. is mass produced 4. left-over from high culture






11. Cognitive Effects: people learn more from people they identify with - Attitudinal Effect: people develop feelings about a product - Behavioral Effect: actions such as clipping a coupon or voting for a candidate - Psychological Effect: Inspiring fear






12. Mind-share - functional benefits - very basic






13. Presenting materials to the audience for viewing/buying






14. historically shared meanings (rituals) + individually created meanings (social construction of reality) = new shared meaning...qualitative - mass






15. Watching large amounts of tv cultivates a distinct view of the world that is sharply at odds with reality (Mean-World syndrome) - because of televised violence - heavy television viewers are more likely to fear violence






16. Incorporating the branded product into the dialogue or plot of the production






17. Screenplay/screenwriter - location/production costs - hiring movie stars - hiring movie crew - securing Completion Bond company






18. Paid - mediated form of communication from an identifiable source - designed to persuade the receiver to take some action






19. Everything in your experience (object - action - event)






20. Messages have a long-term effect on the audience






21. Fulfilling needs - emotional benefits






22. Directed by processed and stored information - active receiver - change with maturation






23. Directed by desires and emotions - passive receiver - early habits are difficult to change






24. Combination of rituals and social construction of reality (via the Cultural Model)






25. Deep connection with culture - competition for share of culture - use of symbolism and what the brand 'stands' for






26. Interpersonal Communication - Intrapersonal Communication - Group Communication - Mass Communication






27. Avoid production - follow models/copy-cat - create sequels of hits - burden the indies






28. Buying a product to consume the myth - to form a relationship with the myth's creator






29. Cognitive: ability to intellectually process information - Emotional: feelings created by media - - Aesthetic: interpreting media in an artistic POV - Moral: examining the values of the medium






30. Regal - AMC - Cinemark - Carmike - Cineplex Entertainment






31. Historically shared meanings






32. Specific to a group of people - individuals are socialized into culture - individuals can belong to multiple subcultures - shared beliefs - behaviors - attitudes - etc.






33. The direct associations people make about a brand






34. Organization/structure of signs - inbuilt system of cultural meanings built into a sign






35. Messages have little direct effect on the audience






36. Simple stories with compelling characters and resonant plots - provide ideals to live by






37. Resemblance between sign and something else - variance in shared meaning






38. National ideology vs. personal experience = tension






39. Different parts of the brand (ex. name - logo - colors)






40. Wide release - platform release - exclusive release






41. Complimentary - the 'what' and the 'why'






42. Delivery of the produced material - marketing






43. The use of news to promote corporate holdings is wrong.






44. Mass messages would overwhelm people in the absence of the influences of family - mass media messages are a stimulus that would lead to a predictable attitudinal or behavioral response with nothing intervening between sender & audience






45. Breakdown based on demographics and psychographics






46. Creation of mass-media materials for distribution






47. Way of thinking that makes the existing organization of social relations appear natural and inevitable






48. Individually created meanings






49. Better brand recall - better creation of realism - lessens negative backlash due to overly-prominent placement






50. People will immediately respond to a message