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Mass Media And Pop Culture

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Media can give status to an individual - because media coverage exposes them to large audiences - they can seem important






2. Sign and meaning linked by way of cause or association - ex. smoke means fire






3. The direct associations people make about a brand






4. Discipline that studies the nature of a system of meaning






5. Incorporating the branded product into the dialogue or plot of the production






6. Paid - mediated form of communication from an identifiable source - designed to persuade the receiver to take some action






7. Combination of rituals and social construction of reality (via the Cultural Model)






8. Directed by processed and stored information - active receiver - change with maturation






9. Rejection of high vs. low distinction - populist/popular/public - reaction to mainstream - short shelf life






10. Buying a product to consume the myth - to form a relationship with the myth's creator






11. Individually created meanings






12. Complimentary - the 'what' and the 'why'






13. Organization/structure of signs - inbuilt system of cultural meanings built into a sign






14. Fulfilling needs - emotional benefits






15. Delivery of the produced material - marketing






16. Wide release - platform release - exclusive release






17. Historically shared meanings






18. People will immediately respond to a message






19. Deep connection with culture - competition for share of culture - use of symbolism and what the brand 'stands' for






20. Meaning evoked by the signifier






21. Created by the consumers from: name - logo - tagline - colors - music - etc.






22. Screenplay/screenwriter - location/production costs - hiring movie stars - hiring movie crew - securing Completion Bond company






23. Owners - Advertisers - Government - Special Interest Groups - News Sources - Audiences - Newsroom culture - Technology






24. Limited information sources - personal experience - and context for claims






25. Religion - family - work






26. Socialization - inter-generational eavesdropping - role modeling - stereotyping






27. Creation of mass-media materials for distribution






28. Consumer deception via fewer defense mechanisms - mere exposure - and less processing






29. Choosing a release date - determining/adjusting the number of prints to make - developing/implementing a strategic communication campaign (advertising and public relations)






30. Perceivable part of the sign






31. Cognitive: ability to intellectually process information - Emotional: feelings created by media - - Aesthetic: interpreting media in an artistic POV - Moral: examining the values of the medium






32. Media are essential components of our lives - No mainstream media (MSM) - Everything from the margin moves to the center - Nothing's new; everything that happened in the past will happen again - New media are always scary - Activism and analysis are






33. Specific to a group of people - individuals are socialized into culture - individuals can belong to multiple subcultures - shared beliefs - behaviors - attitudes - etc.






34. Mind-share - functional benefits - very basic






35. Of who you are - who we are - and who they are






36. National conversation = national identity - multiple brands in competition






37. Messages have little direct effect on the audience






38. Images - thoughts - words - or emotions that come to mind with a brand






39. Watching large amounts of tv cultivates a distinct view of the world that is sharply at odds with reality (Mean-World syndrome) - because of televised violence - heavy television viewers are more likely to fear violence






40. Use of the branded product as a prop in a production for a fee






41. Mass messages would overwhelm people in the absence of the influences of family - mass media messages are a stimulus that would lead to a predictable attitudinal or behavioral response with nothing intervening between sender & audience






42. Mass media - leisure activities - consumer lifestyle






43. Iconic brands - embedding into culture - how the brand contributes to society






44. National ideology vs. personal experience = tension






45. Interpersonal Communication - Intrapersonal Communication - Group Communication - Mass Communication






46. Resemblance between sign and something else - variance in shared meaning






47. Everything in your experience (object - action - event)






48. Avoid production - follow models/copy-cat - create sequels of hits - burden the indies






49. Directed by desires and emotions - passive receiver - early habits are difficult to change






50. The use of news to promote corporate holdings is wrong.







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Can you answer 50 questions in 15 minutes?


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