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Mass Media And Pop Culture

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Selecting a specific part to focus on within the demographic or psychographic






2. Owners - Advertisers - Government - Special Interest Groups - News Sources - Audiences - Newsroom culture - Technology






3. Mind-share - functional benefits - very basic






4. Sign and meaning linked by way of cause or association - ex. smoke means fire






5. Combination of rituals and social construction of reality (via the Cultural Model)






6. Cognitive Effects: people learn more from people they identify with - Attitudinal Effect: people develop feelings about a product - Behavioral Effect: actions such as clipping a coupon or voting for a candidate - Psychological Effect: Inspiring fear






7. The direct associations people make about a brand






8. Created by the consumers from: name - logo - tagline - colors - music - etc.






9. Watching large amounts of tv cultivates a distinct view of the world that is sharply at odds with reality (Mean-World syndrome) - because of televised violence - heavy television viewers are more likely to fear violence






10. Deep connection with culture - competition for share of culture - use of symbolism and what the brand 'stands' for






11. Mass messages would overwhelm people in the absence of the influences of family - mass media messages are a stimulus that would lead to a predictable attitudinal or behavioral response with nothing intervening between sender & audience






12. Simple stories with compelling characters and resonant plots - provide ideals to live by






13. Directed by processed and stored information - active receiver - change with maturation






14. Discipline that studies the nature of a system of meaning






15. Messages have little direct effect on the audience






16. Screenplay/screenwriter - location/production costs - hiring movie stars - hiring movie crew - securing Completion Bond company






17. Cognitive: ability to intellectually process information - Emotional: feelings created by media - - Aesthetic: interpreting media in an artistic POV - Moral: examining the values of the medium






18. Perceivable part of the sign






19. Of who you are - who we are - and who they are






20. Choosing a release date - determining/adjusting the number of prints to make - developing/implementing a strategic communication campaign (advertising and public relations)






21. Mass media - leisure activities - consumer lifestyle






22. Consumer deception via fewer defense mechanisms - mere exposure - and less processing






23. Interpersonal Communication - Intrapersonal Communication - Group Communication - Mass Communication






24. Everything in your experience (object - action - event)






25. Resemblance between sign and something else - variance in shared meaning






26. Media are essential components of our lives - No mainstream media (MSM) - Everything from the margin moves to the center - Nothing's new; everything that happened in the past will happen again - New media are always scary - Activism and analysis are






27. Limited information sources - personal experience - and context for claims






28. Organization/structure of signs - inbuilt system of cultural meanings built into a sign






29. Breakdown based on demographics and psychographics






30. Way of thinking that makes the existing organization of social relations appear natural and inevitable






31. Different parts of the brand (ex. name - logo - colors)






32. People will immediately respond to a message






33. System of meanings generated by association of signifiers and signifieds






34. Use of the branded product as a prop in a production for a fee






35. Images - thoughts - words - or emotions that come to mind with a brand






36. National ideology vs. personal experience = tension






37. Encapsulated myths that fulfill our needs






38. Complimentary - the 'what' and the 'why'






39. Meaning derived from a social agreement






40. Paid - mediated form of communication from an identifiable source - designed to persuade the receiver to take some action






41. Socialization - inter-generational eavesdropping - role modeling - stereotyping






42. Specific to a group of people - individuals are socialized into culture - individuals can belong to multiple subcultures - shared beliefs - behaviors - attitudes - etc.






43. Individually created meanings






44. Source - message - receiver - quantitative - individual






45. Preexisting beliefs of individuals influence perception of messages






46. Historically shared meanings






47. Activities - self-worth evaluation - problem-solving tactics






48. The use of news to promote corporate holdings is wrong.






49. Religion - family - work






50. Media can give status to an individual - because media coverage exposes them to large audiences - they can seem important







Sorry!:) No result found.

Can you answer 50 questions in 15 minutes?


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