Test your basic knowledge |

Mass Media And Pop Culture

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Innovation - research and development - and risk






2. Different parts of the brand (ex. name - logo - colors)






3. Activities - self-worth evaluation - problem-solving tactics






4. Encapsulated myths that fulfill our needs






5. Mind-share - functional benefits - very basic






6. Owners - Advertisers - Government - Special Interest Groups - News Sources - Audiences - Newsroom culture - Technology






7. Presenting materials to the audience for viewing/buying






8. 1. widely favored or well-liked by many 2. originates from the people 3. is mass produced 4. left-over from high culture






9. Way of thinking that makes the existing organization of social relations appear natural and inevitable






10. Paid - mediated form of communication from an identifiable source - designed to persuade the receiver to take some action






11. Choosing a release date - determining/adjusting the number of prints to make - developing/implementing a strategic communication campaign (advertising and public relations)






12. When the audience is an 'object produced to be sold for profit' ex. Gossip Girl (media co. - advertisers - females 18 - screenwriter)






13. Historically shared meanings






14. Fulfilling needs - emotional benefits






15. Messages have little direct effect on the audience






16. Religion - family - work






17. Created by the consumers from: name - logo - tagline - colors - music - etc.






18. Cognitive: ability to intellectually process information - Emotional: feelings created by media - - Aesthetic: interpreting media in an artistic POV - Moral: examining the values of the medium






19. Rejection of high vs. low distinction - populist/popular/public - reaction to mainstream - short shelf life






20. Images - thoughts - words - or emotions that come to mind with a brand






21. Mass messages would overwhelm people in the absence of the influences of family - mass media messages are a stimulus that would lead to a predictable attitudinal or behavioral response with nothing intervening between sender & audience






22. Of who you are - who we are - and who they are






23. Creation of mass-media materials for distribution






24. Meaning derived from a social agreement






25. Cognitive Effects: people learn more from people they identify with - Attitudinal Effect: people develop feelings about a product - Behavioral Effect: actions such as clipping a coupon or voting for a candidate - Psychological Effect: Inspiring fear






26. Directed by processed and stored information - active receiver - change with maturation






27. Media are essential components of our lives - No mainstream media (MSM) - Everything from the margin moves to the center - Nothing's new; everything that happened in the past will happen again - New media are always scary - Activism and analysis are






28. Consumer deception via fewer defense mechanisms - mere exposure - and less processing






29. Better brand recall - better creation of realism - lessens negative backlash due to overly-prominent placement






30. The direct associations people make about a brand






31. The use of news to promote corporate holdings is wrong.






32. National ideology vs. personal experience = tension






33. Delivery of the produced material - marketing






34. Simple stories with compelling characters and resonant plots - provide ideals to live by






35. Complimentary - the 'what' and the 'why'






36. Meaning evoked by the signifier






37. Everything in your experience (object - action - event)






38. Breakdown based on demographics and psychographics






39. Perceivable part of the sign






40. Media can give status to an individual - because media coverage exposes them to large audiences - they can seem important






41. Directed by desires and emotions - passive receiver - early habits are difficult to change






42. Socialization - inter-generational eavesdropping - role modeling - stereotyping






43. Use of the branded product as a prop in a production for a fee






44. Avoid production - follow models/copy-cat - create sequels of hits - burden the indies






45. National conversation = national identity - multiple brands in competition






46. Interpersonal Communication - Intrapersonal Communication - Group Communication - Mass Communication






47. Watching large amounts of tv cultivates a distinct view of the world that is sharply at odds with reality (Mean-World syndrome) - because of televised violence - heavy television viewers are more likely to fear violence






48. Screenplay/screenwriter - location/production costs - hiring movie stars - hiring movie crew - securing Completion Bond company






49. Individually created meanings






50. Combination of rituals and social construction of reality (via the Cultural Model)







Sorry!:) No result found.

Can you answer 50 questions in 15 minutes?


Let me suggest you:

Browse all subjects

Browse all tests

Most popular tests



Major Subjects

Tests & Exams


AP
CLEP
DSST
GRE
SAT
GMAT

Browse all subjects

Browse all tests

Most popular tests