Test your basic knowledge |

Mass Media And Pop Culture

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Different parts of the brand (ex. name - logo - colors)






2. Meaning derived from a social agreement






3. Watching large amounts of tv cultivates a distinct view of the world that is sharply at odds with reality (Mean-World syndrome) - because of televised violence - heavy television viewers are more likely to fear violence






4. Messages have a long-term effect on the audience






5. Historically shared meanings






6. Owners - Advertisers - Government - Special Interest Groups - News Sources - Audiences - Newsroom culture - Technology






7. Wide release - platform release - exclusive release






8. System of meanings generated by association of signifiers and signifieds






9. 1. widely favored or well-liked by many 2. originates from the people 3. is mass produced 4. left-over from high culture






10. Organization/structure of signs - inbuilt system of cultural meanings built into a sign






11. Images - thoughts - words - or emotions that come to mind with a brand






12. National conversation = national identity - multiple brands in competition






13. historically shared meanings (rituals) + individually created meanings (social construction of reality) = new shared meaning...qualitative - mass






14. Iconic brands - embedding into culture - how the brand contributes to society






15. Screenplay/screenwriter - location/production costs - hiring movie stars - hiring movie crew - securing Completion Bond company






16. Mass media - leisure activities - consumer lifestyle






17. Use of the branded product as a prop in a production for a fee






18. Discipline that studies the nature of a system of meaning






19. Resemblance between sign and something else - variance in shared meaning






20. Of who you are - who we are - and who they are






21. Directed by processed and stored information - active receiver - change with maturation






22. Choosing a release date - determining/adjusting the number of prints to make - developing/implementing a strategic communication campaign (advertising and public relations)






23. Regal - AMC - Cinemark - Carmike - Cineplex Entertainment






24. Perceivable part of the sign






25. Better brand recall - better creation of realism - lessens negative backlash due to overly-prominent placement






26. National ideology vs. personal experience = tension






27. Media can give status to an individual - because media coverage exposes them to large audiences - they can seem important






28. Created by the consumers from: name - logo - tagline - colors - music - etc.






29. Breakdown based on demographics and psychographics






30. Activities - self-worth evaluation - problem-solving tactics






31. Media are essential components of our lives - No mainstream media (MSM) - Everything from the margin moves to the center - Nothing's new; everything that happened in the past will happen again - New media are always scary - Activism and analysis are






32. Complimentary - the 'what' and the 'why'






33. Delivery of the produced material - marketing






34. Preexisting beliefs of individuals influence perception of messages






35. Separated based on bias of preference - preferences influenced by social class - education - etc.






36. Messages have little direct effect on the audience






37. Socialization - inter-generational eavesdropping - role modeling - stereotyping






38. Encapsulated myths that fulfill our needs






39. Avoid production - follow models/copy-cat - create sequels of hits - burden the indies






40. Meaning evoked by the signifier






41. Deep connection with culture - competition for share of culture - use of symbolism and what the brand 'stands' for






42. Source - message - receiver - quantitative - individual






43. Limited information sources - personal experience - and context for claims






44. Selecting a specific part to focus on within the demographic or psychographic






45. Creation of mass-media materials for distribution






46. Mass messages would overwhelm people in the absence of the influences of family - mass media messages are a stimulus that would lead to a predictable attitudinal or behavioral response with nothing intervening between sender & audience






47. Way of thinking that makes the existing organization of social relations appear natural and inevitable






48. Everything in your experience (object - action - event)






49. Cognitive: ability to intellectually process information - Emotional: feelings created by media - - Aesthetic: interpreting media in an artistic POV - Moral: examining the values of the medium






50. Presenting materials to the audience for viewing/buying