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Mass Media And Pop Culture

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Directed by desires and emotions - passive receiver - early habits are difficult to change






2. Cognitive Effects: people learn more from people they identify with - Attitudinal Effect: people develop feelings about a product - Behavioral Effect: actions such as clipping a coupon or voting for a candidate - Psychological Effect: Inspiring fear






3. Created by the consumers from: name - logo - tagline - colors - music - etc.






4. The direct associations people make about a brand






5. Better brand recall - better creation of realism - lessens negative backlash due to overly-prominent placement






6. Images - thoughts - words - or emotions that come to mind with a brand






7. Screenplay/screenwriter - location/production costs - hiring movie stars - hiring movie crew - securing Completion Bond company






8. Different parts of the brand (ex. name - logo - colors)






9. Delivery of the produced material - marketing






10. Socialization - inter-generational eavesdropping - role modeling - stereotyping






11. Regal - AMC - Cinemark - Carmike - Cineplex Entertainment






12. When the audience is an 'object produced to be sold for profit' ex. Gossip Girl (media co. - advertisers - females 18 - screenwriter)






13. Way of thinking that makes the existing organization of social relations appear natural and inevitable






14. Mind-share - functional benefits - very basic






15. Perceivable part of the sign






16. Messages have little direct effect on the audience






17. Everything in your experience (object - action - event)






18. Media can give status to an individual - because media coverage exposes them to large audiences - they can seem important






19. Incorporating the branded product into the dialogue or plot of the production






20. Resemblance between sign and something else - variance in shared meaning






21. Interpersonal Communication - Intrapersonal Communication - Group Communication - Mass Communication






22. Owners - Advertisers - Government - Special Interest Groups - News Sources - Audiences - Newsroom culture - Technology






23. Limited information sources - personal experience - and context for claims






24. Innovation - research and development - and risk






25. Religion - family - work






26. Deep connection with culture - competition for share of culture - use of symbolism and what the brand 'stands' for






27. Use of the branded product as a prop in a production for a fee






28. Organization/structure of signs - inbuilt system of cultural meanings built into a sign






29. Paid - mediated form of communication from an identifiable source - designed to persuade the receiver to take some action






30. Preexisting beliefs of individuals influence perception of messages






31. Fulfilling needs - emotional benefits






32. The use of news to promote corporate holdings is wrong.






33. Choosing a release date - determining/adjusting the number of prints to make - developing/implementing a strategic communication campaign (advertising and public relations)






34. Mass media - leisure activities - consumer lifestyle






35. historically shared meanings (rituals) + individually created meanings (social construction of reality) = new shared meaning...qualitative - mass






36. Media are essential components of our lives - No mainstream media (MSM) - Everything from the margin moves to the center - Nothing's new; everything that happened in the past will happen again - New media are always scary - Activism and analysis are






37. Cognitive: ability to intellectually process information - Emotional: feelings created by media - - Aesthetic: interpreting media in an artistic POV - Moral: examining the values of the medium






38. National conversation = national identity - multiple brands in competition






39. 1. widely favored or well-liked by many 2. originates from the people 3. is mass produced 4. left-over from high culture






40. Directed by processed and stored information - active receiver - change with maturation






41. Mass messages would overwhelm people in the absence of the influences of family - mass media messages are a stimulus that would lead to a predictable attitudinal or behavioral response with nothing intervening between sender & audience






42. Source - message - receiver - quantitative - individual






43. Discipline that studies the nature of a system of meaning






44. Iconic brands - embedding into culture - how the brand contributes to society






45. Simple stories with compelling characters and resonant plots - provide ideals to live by






46. Avoid production - follow models/copy-cat - create sequels of hits - burden the indies






47. Rejection of high vs. low distinction - populist/popular/public - reaction to mainstream - short shelf life






48. Watching large amounts of tv cultivates a distinct view of the world that is sharply at odds with reality (Mean-World syndrome) - because of televised violence - heavy television viewers are more likely to fear violence






49. Messages have a long-term effect on the audience






50. National ideology vs. personal experience = tension







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