Test your basic knowledge |

Mass Media And Pop Culture

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Directed by processed and stored information - active receiver - change with maturation






2. Rejection of high vs. low distinction - populist/popular/public - reaction to mainstream - short shelf life






3. Activities - self-worth evaluation - problem-solving tactics






4. Individually created meanings






5. Fulfilling needs - emotional benefits






6. Organization/structure of signs - inbuilt system of cultural meanings built into a sign






7. Images - thoughts - words - or emotions that come to mind with a brand






8. Messages have little direct effect on the audience






9. Creation of mass-media materials for distribution






10. historically shared meanings (rituals) + individually created meanings (social construction of reality) = new shared meaning...qualitative - mass






11. Simple stories with compelling characters and resonant plots - provide ideals to live by






12. Everything in your experience (object - action - event)






13. Different parts of the brand (ex. name - logo - colors)






14. Avoid production - follow models/copy-cat - create sequels of hits - burden the indies






15. 1. widely favored or well-liked by many 2. originates from the people 3. is mass produced 4. left-over from high culture






16. Historically shared meanings






17. Meaning evoked by the signifier






18. Buying a product to consume the myth - to form a relationship with the myth's creator






19. Breakdown based on demographics and psychographics






20. Specific to a group of people - individuals are socialized into culture - individuals can belong to multiple subcultures - shared beliefs - behaviors - attitudes - etc.






21. Source - message - receiver - quantitative - individual






22. Limited information sources - personal experience - and context for claims






23. Better brand recall - better creation of realism - lessens negative backlash due to overly-prominent placement






24. Combination of rituals and social construction of reality (via the Cultural Model)






25. Owners - Advertisers - Government - Special Interest Groups - News Sources - Audiences - Newsroom culture - Technology






26. Delivery of the produced material - marketing






27. Mass messages would overwhelm people in the absence of the influences of family - mass media messages are a stimulus that would lead to a predictable attitudinal or behavioral response with nothing intervening between sender & audience






28. Separated based on bias of preference - preferences influenced by social class - education - etc.






29. Media are essential components of our lives - No mainstream media (MSM) - Everything from the margin moves to the center - Nothing's new; everything that happened in the past will happen again - New media are always scary - Activism and analysis are






30. Screenplay/screenwriter - location/production costs - hiring movie stars - hiring movie crew - securing Completion Bond company






31. Watching large amounts of tv cultivates a distinct view of the world that is sharply at odds with reality (Mean-World syndrome) - because of televised violence - heavy television viewers are more likely to fear violence






32. Meaning derived from a social agreement






33. Cognitive Effects: people learn more from people they identify with - Attitudinal Effect: people develop feelings about a product - Behavioral Effect: actions such as clipping a coupon or voting for a candidate - Psychological Effect: Inspiring fear






34. Media can give status to an individual - because media coverage exposes them to large audiences - they can seem important






35. National conversation = national identity - multiple brands in competition






36. Perceivable part of the sign






37. Cognitive: ability to intellectually process information - Emotional: feelings created by media - - Aesthetic: interpreting media in an artistic POV - Moral: examining the values of the medium






38. Religion - family - work






39. Iconic brands - embedding into culture - how the brand contributes to society






40. Mass media - leisure activities - consumer lifestyle






41. Directed by desires and emotions - passive receiver - early habits are difficult to change






42. People will immediately respond to a message






43. Use of the branded product as a prop in a production for a fee






44. When the audience is an 'object produced to be sold for profit' ex. Gossip Girl (media co. - advertisers - females 18 - screenwriter)






45. Incorporating the branded product into the dialogue or plot of the production






46. Messages have a long-term effect on the audience






47. Choosing a release date - determining/adjusting the number of prints to make - developing/implementing a strategic communication campaign (advertising and public relations)






48. National ideology vs. personal experience = tension






49. Deep connection with culture - competition for share of culture - use of symbolism and what the brand 'stands' for






50. Selecting a specific part to focus on within the demographic or psychographic