Test your basic knowledge |

Mass Media And Pop Culture

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Meaning evoked by the signifier






2. Innovation - research and development - and risk






3. Complimentary - the 'what' and the 'why'






4. Better brand recall - better creation of realism - lessens negative backlash due to overly-prominent placement






5. Media can give status to an individual - because media coverage exposes them to large audiences - they can seem important






6. Messages have little direct effect on the audience






7. The use of news to promote corporate holdings is wrong.






8. Mass messages would overwhelm people in the absence of the influences of family - mass media messages are a stimulus that would lead to a predictable attitudinal or behavioral response with nothing intervening between sender & audience






9. Screenplay/screenwriter - location/production costs - hiring movie stars - hiring movie crew - securing Completion Bond company






10. Rejection of high vs. low distinction - populist/popular/public - reaction to mainstream - short shelf life






11. Creation of mass-media materials for distribution






12. Religion - family - work






13. Preexisting beliefs of individuals influence perception of messages






14. Mind-share - functional benefits - very basic






15. Cognitive Effects: people learn more from people they identify with - Attitudinal Effect: people develop feelings about a product - Behavioral Effect: actions such as clipping a coupon or voting for a candidate - Psychological Effect: Inspiring fear






16. The direct associations people make about a brand






17. Historically shared meanings






18. Use of the branded product as a prop in a production for a fee






19. Presenting materials to the audience for viewing/buying






20. Fulfilling needs - emotional benefits






21. Discipline that studies the nature of a system of meaning






22. Owners - Advertisers - Government - Special Interest Groups - News Sources - Audiences - Newsroom culture - Technology






23. National conversation = national identity - multiple brands in competition






24. Breakdown based on demographics and psychographics






25. Wide release - platform release - exclusive release






26. National ideology vs. personal experience = tension






27. Choosing a release date - determining/adjusting the number of prints to make - developing/implementing a strategic communication campaign (advertising and public relations)






28. Cognitive: ability to intellectually process information - Emotional: feelings created by media - - Aesthetic: interpreting media in an artistic POV - Moral: examining the values of the medium






29. Sign and meaning linked by way of cause or association - ex. smoke means fire






30. 1. widely favored or well-liked by many 2. originates from the people 3. is mass produced 4. left-over from high culture






31. Simple stories with compelling characters and resonant plots - provide ideals to live by






32. Consumer deception via fewer defense mechanisms - mere exposure - and less processing






33. System of meanings generated by association of signifiers and signifieds






34. Deep connection with culture - competition for share of culture - use of symbolism and what the brand 'stands' for






35. Activities - self-worth evaluation - problem-solving tactics






36. When the audience is an 'object produced to be sold for profit' ex. Gossip Girl (media co. - advertisers - females 18 - screenwriter)






37. Images - thoughts - words - or emotions that come to mind with a brand






38. Regal - AMC - Cinemark - Carmike - Cineplex Entertainment






39. historically shared meanings (rituals) + individually created meanings (social construction of reality) = new shared meaning...qualitative - mass






40. Organization/structure of signs - inbuilt system of cultural meanings built into a sign






41. Incorporating the branded product into the dialogue or plot of the production






42. People will immediately respond to a message






43. Source - message - receiver - quantitative - individual






44. Of who you are - who we are - and who they are






45. Buying a product to consume the myth - to form a relationship with the myth's creator






46. Paid - mediated form of communication from an identifiable source - designed to persuade the receiver to take some action






47. Messages have a long-term effect on the audience






48. Selecting a specific part to focus on within the demographic or psychographic






49. Directed by desires and emotions - passive receiver - early habits are difficult to change






50. Specific to a group of people - individuals are socialized into culture - individuals can belong to multiple subcultures - shared beliefs - behaviors - attitudes - etc.