SUBJECTS
|
BROWSE
|
CAREER CENTER
|
POPULAR
|
JOIN
|
LOGIN
Business Skills
|
Soft Skills
|
Basic Literacy
|
Certifications
About
|
Help
|
Privacy
|
Terms
|
Email
Search
Test your basic knowledge |
Mass Media And Pop Culture
Start Test
Study First
Subjects
:
journalism-and-media
,
bvat
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Presenting materials to the audience for viewing/buying
exhibition
Cumulative Effects Theory
ideology
audience segmenting
2. System of meanings generated by association of signifiers and signifieds
signification system
signifie
signifier
symbolic relationship (convention)
3. Selecting a specific part to focus on within the demographic or psychographic
individual-level effects of product placement
Cultural Model
audience targeting
Transmission vs. Cultural Model
4. People will immediately respond to a message
Cultivation analysis
Powerful Effects Theory
Cognitive Branding
audience as a market commodity
5. Limited information sources - personal experience - and context for claims
children as vulnerable consumers
dealing with risk
rituals
product placement
6. Organization/structure of signs - inbuilt system of cultural meanings built into a sign
code
indexical relationship (casual connection)
associations
Emotional Branding
7. Simple stories with compelling characters and resonant plots - provide ideals to live by
myth
production
audience segmenting
signification system
8. 1. widely favored or well-liked by many 2. originates from the people 3. is mass produced 4. left-over from high culture
problems with product placement
Definitions of Culture
individual-level effects of product placement
The propaganda model
9. Wide release - platform release - exclusive release
The truths of Media
fragile child
activities in exhibition
associations
10. Rejection of high vs. low distinction - populist/popular/public - reaction to mainstream - short shelf life
characteristics of pop culture
Levels of communication
audience as a market commodity
levels of culture (high vs. low)
11. Regal - AMC - Cinemark - Carmike - Cineplex Entertainment
The propaganda model
semiotics
major chains of exhibition
audience targeting
12. Perceivable part of the sign
fragile child
ideology
signifier
ritual action
13. Sign and meaning linked by way of cause or association - ex. smoke means fire
audience targeting
icons
components of the industrial process
indexical relationship (casual connection)
14. Combination of rituals and social construction of reality (via the Cultural Model)
signifie
new shared meanings
Indirect (Cognitive) Effects Theory
brand identity
15. Socialization - inter-generational eavesdropping - role modeling - stereotyping
semiotics
lifestyle effects
Status conferral
components of the industrial process
16. Consumer deception via fewer defense mechanisms - mere exposure - and less processing
Powerful Effects Theory
Indirect (Cognitive) Effects Theory
problems with product placement
characteristics of culture
17. Better brand recall - better creation of realism - lessens negative backlash due to overly-prominent placement
individual-level effects of product placement
sign
media-industrial complex
fragile child
18. Delivery of the produced material - marketing
media-industrial complex
distribution
Definitions of Culture
Cultural Branding
19. National ideology vs. personal experience = tension
components of the industrial process
factors that create a need for myth
production
Cultural Branding
20. Interpersonal Communication - Intrapersonal Communication - Group Communication - Mass Communication
fragile child
Levels of communication
rituals
ritual action
21. Innovation - research and development - and risk
iconical relationship (resemblance)
myth
ritual action
components of the industrial process
22. Source - message - receiver - quantitative - individual
Transmission Model
advertising
rituals
Cumulative Effects Theory
23. Directed by desires and emotions - passive receiver - early habits are difficult to change
audience targeting
components of the industrial process
fragile child
lifestyle effects
24. Religion - family - work
tradition sources of identity
brand identity
activities in distribution
Cultural Model
25. The use of news to promote corporate holdings is wrong.
brand image
product integration
media-industrial complex
dealing with risk
26. Historically shared meanings
Media literacy dimensions
new sources of identity
media-industrial complex
rituals
27. Messages have little direct effect on the audience
Powerful Effects Theory
Minimalist Effects Theory
problems with product placement
Cultural Branding
28. Avoid production - follow models/copy-cat - create sequels of hits - burden the indies
Transmission Model
Cumulative Effects Theory
children as vulnerable consumers
dealing with risk
29. Directed by processed and stored information - active receiver - change with maturation
symbolic relationship (convention)
indexical relationship (casual connection)
iconical relationship (resemblance)
resilient child
30. Mind-share - functional benefits - very basic
components of the industrial process
signification system
activities in distribution
Cognitive Branding
31. historically shared meanings (rituals) + individually created meanings (social construction of reality) = new shared meaning...qualitative - mass
The truths of Media
ideology
Cultural Model
culture as communication
32. Created by the consumers from: name - logo - tagline - colors - music - etc.
audience as a market commodity
brand identity
production
associations
33. Creation of mass-media materials for distribution
media-industrial complex
activities in exhibition
myth
production
34. Images - thoughts - words - or emotions that come to mind with a brand
Control the media
signification system
associations
levels of culture (high vs. low)
35. Individually created meanings
Control the media
social construction of reality
activities in production
product placement
36. Screenplay/screenwriter - location/production costs - hiring movie stars - hiring movie crew - securing Completion Bond company
ideology
myth markets
audience as a market commodity
activities in production
37. Mass messages would overwhelm people in the absence of the influences of family - mass media messages are a stimulus that would lead to a predictable attitudinal or behavioral response with nothing intervening between sender & audience
exhibition
signifie
The propaganda model
product placement
38. Media can give status to an individual - because media coverage exposes them to large audiences - they can seem important
Status conferral
Indirect (Cognitive) Effects Theory
components of the industrial process
children as vulnerable consumers
39. Deep connection with culture - competition for share of culture - use of symbolism and what the brand 'stands' for
characteristics of iconic brands
Media literacy dimensions
product placement
myth
40. Mass media - leisure activities - consumer lifestyle
audience targeting
activities in exhibition
exhibition
new sources of identity
41. Choosing a release date - determining/adjusting the number of prints to make - developing/implementing a strategic communication campaign (advertising and public relations)
Cognitive Branding
The truths of Media
activities in distribution
Cultivation analysis
42. Breakdown based on demographics and psychographics
Control the media
audience segmenting
Transmission Model
sign
43. Messages have a long-term effect on the audience
product placement
new sources of identity
Cumulative Effects Theory
Definitions of Culture
44. Owners - Advertisers - Government - Special Interest Groups - News Sources - Audiences - Newsroom culture - Technology
media-industrial complex
audience targeting
Control the media
characteristics of pop culture
45. Iconic brands - embedding into culture - how the brand contributes to society
resilient child
brand image
Cultural Branding
Powerful Effects Theory
46. Discipline that studies the nature of a system of meaning
semiotics
ideology
Minimalist Effects Theory
culture as communication
47. Cognitive: ability to intellectually process information - Emotional: feelings created by media - - Aesthetic: interpreting media in an artistic POV - Moral: examining the values of the medium
resilient child
signification system
children as vulnerable consumers
Media literacy dimensions
48. Preexisting beliefs of individuals influence perception of messages
Definitions of Culture
Control the media
culture as communication
Indirect (Cognitive) Effects Theory
49. Paid - mediated form of communication from an identifiable source - designed to persuade the receiver to take some action
factors that create a need for myth
advertising
Levels of communication
ideology
50. Use of the branded product as a prop in a production for a fee
activities in exhibition
signifie
product placement
Cultivation analysis