Test your basic knowledge |

Mass Media And Pop Culture

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Source - message - receiver - quantitative - individual






2. Cognitive: ability to intellectually process information - Emotional: feelings created by media - - Aesthetic: interpreting media in an artistic POV - Moral: examining the values of the medium






3. Individually created meanings






4. Deep connection with culture - competition for share of culture - use of symbolism and what the brand 'stands' for






5. Incorporating the branded product into the dialogue or plot of the production






6. Choosing a release date - determining/adjusting the number of prints to make - developing/implementing a strategic communication campaign (advertising and public relations)






7. System of meanings generated by association of signifiers and signifieds






8. Avoid production - follow models/copy-cat - create sequels of hits - burden the indies






9. Separated based on bias of preference - preferences influenced by social class - education - etc.






10. Interpersonal Communication - Intrapersonal Communication - Group Communication - Mass Communication






11. Regal - AMC - Cinemark - Carmike - Cineplex Entertainment






12. The use of news to promote corporate holdings is wrong.






13. Better brand recall - better creation of realism - lessens negative backlash due to overly-prominent placement






14. historically shared meanings (rituals) + individually created meanings (social construction of reality) = new shared meaning...qualitative - mass






15. Preexisting beliefs of individuals influence perception of messages






16. Selecting a specific part to focus on within the demographic or psychographic






17. Different parts of the brand (ex. name - logo - colors)






18. Messages have a long-term effect on the audience






19. Watching large amounts of tv cultivates a distinct view of the world that is sharply at odds with reality (Mean-World syndrome) - because of televised violence - heavy television viewers are more likely to fear violence






20. Of who you are - who we are - and who they are






21. When the audience is an 'object produced to be sold for profit' ex. Gossip Girl (media co. - advertisers - females 18 - screenwriter)






22. People will immediately respond to a message






23. Media can give status to an individual - because media coverage exposes them to large audiences - they can seem important






24. Religion - family - work






25. Socialization - inter-generational eavesdropping - role modeling - stereotyping






26. National ideology vs. personal experience = tension






27. Specific to a group of people - individuals are socialized into culture - individuals can belong to multiple subcultures - shared beliefs - behaviors - attitudes - etc.






28. Combination of rituals and social construction of reality (via the Cultural Model)






29. Owners - Advertisers - Government - Special Interest Groups - News Sources - Audiences - Newsroom culture - Technology






30. Sign and meaning linked by way of cause or association - ex. smoke means fire






31. National conversation = national identity - multiple brands in competition






32. Meaning derived from a social agreement






33. Directed by desires and emotions - passive receiver - early habits are difficult to change






34. Images - thoughts - words - or emotions that come to mind with a brand






35. Screenplay/screenwriter - location/production costs - hiring movie stars - hiring movie crew - securing Completion Bond company






36. Fulfilling needs - emotional benefits






37. Iconic brands - embedding into culture - how the brand contributes to society






38. Organization/structure of signs - inbuilt system of cultural meanings built into a sign






39. Creation of mass-media materials for distribution






40. Directed by processed and stored information - active receiver - change with maturation






41. Resemblance between sign and something else - variance in shared meaning






42. Rejection of high vs. low distinction - populist/popular/public - reaction to mainstream - short shelf life






43. 1. widely favored or well-liked by many 2. originates from the people 3. is mass produced 4. left-over from high culture






44. Cognitive Effects: people learn more from people they identify with - Attitudinal Effect: people develop feelings about a product - Behavioral Effect: actions such as clipping a coupon or voting for a candidate - Psychological Effect: Inspiring fear






45. Perceivable part of the sign






46. Encapsulated myths that fulfill our needs






47. The direct associations people make about a brand






48. Messages have little direct effect on the audience






49. Paid - mediated form of communication from an identifiable source - designed to persuade the receiver to take some action






50. Limited information sources - personal experience - and context for claims