Test your basic knowledge |

Mass Media And Pop Culture

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Consumer deception via fewer defense mechanisms - mere exposure - and less processing






2. People will immediately respond to a message






3. Screenplay/screenwriter - location/production costs - hiring movie stars - hiring movie crew - securing Completion Bond company






4. Incorporating the branded product into the dialogue or plot of the production






5. Mass messages would overwhelm people in the absence of the influences of family - mass media messages are a stimulus that would lead to a predictable attitudinal or behavioral response with nothing intervening between sender & audience






6. Complimentary - the 'what' and the 'why'






7. The use of news to promote corporate holdings is wrong.






8. Discipline that studies the nature of a system of meaning






9. Deep connection with culture - competition for share of culture - use of symbolism and what the brand 'stands' for






10. Iconic brands - embedding into culture - how the brand contributes to society






11. Selecting a specific part to focus on within the demographic or psychographic






12. Media can give status to an individual - because media coverage exposes them to large audiences - they can seem important






13. Religion - family - work






14. Individually created meanings






15. Media are essential components of our lives - No mainstream media (MSM) - Everything from the margin moves to the center - Nothing's new; everything that happened in the past will happen again - New media are always scary - Activism and analysis are






16. Paid - mediated form of communication from an identifiable source - designed to persuade the receiver to take some action






17. National ideology vs. personal experience = tension






18. Choosing a release date - determining/adjusting the number of prints to make - developing/implementing a strategic communication campaign (advertising and public relations)






19. Way of thinking that makes the existing organization of social relations appear natural and inevitable






20. Cognitive: ability to intellectually process information - Emotional: feelings created by media - - Aesthetic: interpreting media in an artistic POV - Moral: examining the values of the medium






21. Activities - self-worth evaluation - problem-solving tactics






22. Breakdown based on demographics and psychographics






23. Directed by processed and stored information - active receiver - change with maturation






24. Messages have a long-term effect on the audience






25. Everything in your experience (object - action - event)






26. Regal - AMC - Cinemark - Carmike - Cineplex Entertainment






27. Images - thoughts - words - or emotions that come to mind with a brand






28. historically shared meanings (rituals) + individually created meanings (social construction of reality) = new shared meaning...qualitative - mass






29. Creation of mass-media materials for distribution






30. National conversation = national identity - multiple brands in competition






31. Wide release - platform release - exclusive release






32. Messages have little direct effect on the audience






33. Simple stories with compelling characters and resonant plots - provide ideals to live by






34. Source - message - receiver - quantitative - individual






35. Different parts of the brand (ex. name - logo - colors)






36. Meaning derived from a social agreement






37. Innovation - research and development - and risk






38. Limited information sources - personal experience - and context for claims






39. Created by the consumers from: name - logo - tagline - colors - music - etc.






40. Mass media - leisure activities - consumer lifestyle






41. Preexisting beliefs of individuals influence perception of messages






42. Owners - Advertisers - Government - Special Interest Groups - News Sources - Audiences - Newsroom culture - Technology






43. Delivery of the produced material - marketing






44. Separated based on bias of preference - preferences influenced by social class - education - etc.






45. Encapsulated myths that fulfill our needs






46. Better brand recall - better creation of realism - lessens negative backlash due to overly-prominent placement






47. Avoid production - follow models/copy-cat - create sequels of hits - burden the indies






48. Buying a product to consume the myth - to form a relationship with the myth's creator






49. Sign and meaning linked by way of cause or association - ex. smoke means fire






50. Watching large amounts of tv cultivates a distinct view of the world that is sharply at odds with reality (Mean-World syndrome) - because of televised violence - heavy television viewers are more likely to fear violence