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Media History And Literacy

Subjects : journalism-and-media, bvat

Instructions:

Answer 22 questions in 15 minutes.
If you are not ready to take this test, you can study here.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.

1. What are paperback books?
Defined on where they are sold. Newsstand - chain store - supermarket.
Paying disc jockeys to get their records played
Wide spread circulation of the written word. Amount of people that could actually read.
Canadian scholar Marshall McLuhan in 1964

2. Medium
A means of mass communication - as newspapers - magazines or television.
Something occupying a position or having a condition midway between extremes.
Paying disc jockeys to get their records played
Canadian scholar Marshall McLuhan in 1964

3. What are some ethics issues?
Timelines - news judgement.
Scare headlines - sensational pictures - stunts - crusades for less fortunate - fakes stories - lurid stories.
Advertiser influence - Fairness/balance - Reporter bias - Objectivity - Conflict of interest - Privacy
Wide spread circulation of the written word. Amount of people that could actually read.

4. What is the 'cool' of the 'hot-cool model'?
1. Philanthropy 2. Tax on receivers 3. Advertising 4. Toll
Protects journalists at the state level (passed in house - NOT senate)
Books - newspapers - and magazines (high degree of thinking)
Radio - television (user can be passive)

5. Ways radio should be financed
Advertiser influence - Fairness/balance - Reporter bias - Objectivity - Conflict of interest - Privacy
Label owned by media - artist list control of music - indie music musicians not harassed by producers - chain ownership of radio station.
1. Philanthropy 2. Tax on receivers 3. Advertising 4. Toll
Johannes Gutenberg - with moveable metal type.

6. What are the 2 ways media laws have developed?
Legislator and Law suits.
Advertiser influence - Fairness/balance - Reporter bias - Objectivity - Conflict of interest - Privacy
Radio - television (user can be passive)
Canadian scholar Marshall McLuhan in 1964

7. What was the result of the moveable type?
Legislator and Law suits.
Requires most Government meeting to be help in public.
Crime - divorce - scandal - sex - sports - gossip - disaster.
Wide spread circulation of the written word. Amount of people that could actually read.

8. What are professional books?
Advertiser influence - Fairness/balance - Reporter bias - Objectivity - Conflict of interest - Privacy
Books for professional people (normally for work) Types include technical - science - medical and business.
Crime - divorce - scandal - sex - sports - gossip - disaster.
Canadian scholar Marshall McLuhan in 1964

9. What are some problems with the recording industry?
Label owned by media - artist list control of music - indie music musicians not harassed by producers - chain ownership of radio station.
George Eastman - invented the wet plates in 1877
Books for professional people (normally for work) Types include technical - science - medical and business.
Allow for full or partial release of US government documents.

10. What did Yellow journalism cover?
Crime - divorce - scandal - sex - sports - gossip - disaster.
Books for professional people (normally for work) Types include technical - science - medical and business.
Something occupying a position or having a condition midway between extremes.
1. Philanthropy 2. Tax on receivers 3. Advertising 4. Toll

11. What are trade books?
Defined on where they are sold. Newsstand - chain store - supermarket.
General Public- bookstores - and libraries. Hardbound or Paperbound.
1. Philanthropy 2. Tax on receivers 3. Advertising 4. Toll
A means of mass communication - as newspapers - magazines or television.

12. Who popularized 'media?
Johannes Gutenberg - with moveable metal type.
Advertiser influence - Fairness/balance - Reporter bias - Objectivity - Conflict of interest - Privacy
Radio - television (user can be passive)
Canadian scholar Marshall McLuhan in 1964

13. What are the basic elements of news?
Advertiser influence - Fairness/balance - Reporter bias - Objectivity - Conflict of interest - Privacy
Books for professional people (normally for work) Types include technical - science - medical and business.
A means of mass communication - as newspapers - magazines or television.
Timelines - news judgement.

14. Who revolutionize photography?
Paying disc jockeys to get their records played
Johannes Gutenberg - with moveable metal type.
Requires most Government meeting to be help in public.
George Eastman - invented the wet plates in 1877

15. What is the Freedom of Information Act?
Label owned by media - artist list control of music - indie music musicians not harassed by producers - chain ownership of radio station.
Allow for full or partial release of US government documents.
Legislator and Law suits.
1. Philanthropy 2. Tax on receivers 3. Advertising 4. Toll

16. What are some features of yellow journalism?
Radio - television (user can be passive)
Scare headlines - sensational pictures - stunts - crusades for less fortunate - fakes stories - lurid stories.
Label owned by media - artist list control of music - indie music musicians not harassed by producers - chain ownership of radio station.
Canadian scholar Marshall McLuhan in 1964

17. Media
A means of mass communication - as newspapers - magazines or television.
Requires most Government meeting to be help in public.
Something occupying a position or having a condition midway between extremes.
Timelines - news judgement.

18. What is the 'hot' of the 'hot-cool model'?
Books - newspapers - and magazines (high degree of thinking)
Something occupying a position or having a condition midway between extremes.
Radio - television (user can be passive)
Protects journalists at the state level (passed in house - NOT senate)

19. Who started publishing books in the mid 1400's ?
Johannes Gutenberg - with moveable metal type.
Canadian scholar Marshall McLuhan in 1964
Requires most Government meeting to be help in public.
Legislator and Law suits.

20. The federal shield law does what?
Canadian scholar Marshall McLuhan in 1964
Protects journalists at the state level (passed in house - NOT senate)
Defined on where they are sold. Newsstand - chain store - supermarket.
Paying disc jockeys to get their records played

21. What is payola?
Crime - divorce - scandal - sex - sports - gossip - disaster.
Books for professional people (normally for work) Types include technical - science - medical and business.
Paying disc jockeys to get their records played
Books - newspapers - and magazines (high degree of thinking)

22. What is Government in the Sunshine state?
Wide spread circulation of the written word. Amount of people that could actually read.
Requires most Government meeting to be help in public.
Canadian scholar Marshall McLuhan in 1964
Advertiser influence - Fairness/balance - Reporter bias - Objectivity - Conflict of interest - Privacy