Test your basic knowledge |

News And Mag Editing Basics

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Teaser headlines to shock buyers - usually use numbers to suggest value






2. Publisher/Manager


3. Actual malice


4. Visual interest - cosumerism - trends - community - inspiration - twists of fate - great writing.






5. Fair comment and criticism






6. Convergence of media






7. Speak to communites joined by beliefs and interests - not geography.






8. Groups 'pull' you to the discussion at a shared site.






9. Internal - External - Both provide entry points to story






10. A statement of purpose that identifies the specific editorial focus of the magazine - who the intended readers are and a definition of its personality






11. Has everything to do w/ branding a magazine - Sense of focus - readers - personality (MS)






12. In essence - anything from the text but the story (Title - deck - head - subhead - pull quotes - bylines - blurbs - captions - etc.) - Used to draw readers into a story - Stats reinforce display copy and visuals






13. Cover = store front - TOC = menu - FOB = appetizer - Feature = entree - BOB = dessert






14. What are the types of verbals?






15. Stories - videos - audio - photos and grpahics provided by the times - ap - etch to subscriber newsrooms.






16. What protects journalistics & how?






17. Write a caption for every photo (except studio shots) - Write sentences - Write in the present tense - active voice (on first sentence) - Place captions under the photos - Don't state the obvious - Write more than one line - Make the last line count






18. Execution (technique - creativity - etc.)






19. Brings news to you






20. Executive producer






21. Coordinating conjunctions






22. May be colorful but may be understood by only certain demographic groups.






23. 'Totally demolished' is an example of this. This diminishes the conciseness and clarity of writing.






24. Audiences respond to these words because they convey a precise relationship to their concepts- words like office rather than facility.






25. They are direct (chance for sources to connect w/ readers) - They are nuanced (spokesmen say things particularly)






26. When is 'that' used?






27. Credibility by telling exactly what witnesses see - experts say - etc. - Enliven and dramatize - Reveal personality






28. Single words or short phrases. Avoid these because whole sentences are more readable.






29. Used in broadcasting. it frames a story by telling viewers and listeners what to expect.






30. Emphasize the latest angle and play down the exact time of the original event.






31. Provide a sizeable portion of a publication's revenue.






32. Emerging style for journalism on local communities.






33. When paraphrasing and quotes repeat each other - redundant.






34. Basic format (colors; yellow border on Nat Geo) - Logo and ancillary info (tagline [i.e. GQ Look smart - Live sharp] - price - vol # - issue date) - Illustration (in a generic sense - any kind of art or visual) - Cover lines ("sell lines -" "cover bl






35. Web sites must be easy to...






36. Sidebar






37. Libel






38. Never change anything in direct quotes from a printed source - Always attribute direct quotes from a printed source - Place [sic] immediately following an error from a printed source (Not style - purely factual errors; sic means thus - that's how you






39. When are commas used?






40. Style






41. Editors must be able to idenify this in stories that can result in imnbalance or offensive langugage.






42. Figure of speech that places a word or prhase in a fresh context to clarify or make point in a creative way. Be on your guard in usage.






43. Where should attribution go?






44. Opening spread






45. Reputation is...


46. What's the best defense against libel?






47. Avoid using it unless it's relevant.






48. Agenda Setting (sets the agenda) - Gatekeeping - Watchdog - Verification - Marketplace of Ideas - Mobilizers -Public journalism - Developmental journalism






49. Form of communal email in which people interested in a common topic send messages to a specific online address and receive all other messages sent to that addresses.






50. This may be appropriate to emphasize the details of the action rather than the one who is responsible.