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Test your basic knowledge |
Principles Of Hospitality
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Subject
:
hospitality
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The reception & entertainment of guests - visitors - or strangers with liberality and goodwill. Institutions that offer shelter - food - or both to people away from home. Hotels - restaurants - casinos - attractions - etc.
Skills needed by a manager
Hospitality
Person Trip
Psychographics
2. Quick Service Restaurants - simplification & standardized purchasing - production & service - convenient - McDonald's
Franchisee
QSR
Service
Calculate RevPAR
3. Product - The guest experience - the food plus the server Price - Value pricing - prices in line with customer expectations Place - Location - multiply the number of places in which their product can be offered Promotion - Advertising - conducted th
4. Technological methods of efficient property maintenance and management
Job Benefit Mix
Energy management systems
House Ledger
Hospitality
5. Want the traditional lobby floor attractions of a full-service hotel: dining rooms - cocktail lounges - meeting & banquet rooms - etc. Are willing to pay for extras either because are necessary or they can afford them
Two types of franchises
Eatertainment
Downstairs guest interest
Calculate Occupancy Rate
6. Business format franchising
Two best ways to increase profit
Skills needed by a manager
Who is client of on-site foodservice
Most common franchise in restaurant
7. 1. Increase customer base by advertising & promotions 2. Increase sales to current customers by menu redesign - bundling & suggestive selling.
Front of House Primary Responsibility
Two ways to increase sales
Primary Destination
Energy management systems
8. The person who applies to productive work ideas - concepts - and information
Knowledge Worker
Hospitality Industry
SMERF
Economy of scale
9. Consumers are concerned about their health & about pleasing themselves. Sometimes they act on their concerns & sometimes on their need for pleasure. Sometimes they watch what they eat at home - but are less careful when dining out.
Skills needed by a manager
4 P's of the Marketing Mix
Dietary Schizophrenia
Consumerism
10. Touring - have a wide market & draw travelers from great distances - Grand Canyon - Disney World - Las Vegas
Person Trip
Two types of franchises
PMS
Primary Destination
11. Visit family and friends
Tangible
Who is client of on-site foodservice
Number 1 reason for travel
House Ledger
12. 4 pounds per person per day
House Ledger
Identify/Explain 3 types of service
Psychographics
How much waste does the average American generate in one day
13. Allow customers to call a central - toll-free number and make a reservation with any property in the system
Tangible
How much waste does the average American generate in one day
Downstairs guest interest
Central reservation systems
14. Owner of a franchise & possibly land - building - furniture & fixtures or a lease on them. Responsible for hiring employees - supervising daily operations & generally representing themselves in the community as independent businesspeople.
What terms are typical nutritional claims?
QSR
Who is client of on-site foodservice
Franchisee
15. Stopover - draw people from nearby areas or induce people to stop on the way by - Sports centers - zoos & aquariums - museums
Number 1 reason for travel
Person Trip
Global distribution systems
Secondary Destination
16. Must keep in mind 3 objectives: 1 - making the guest welcome personally 2 - making things work fro the guests 3 - making sure that the operation will continue to provide service and meet budget
4 P's of the Marketing Mix
Skills needed by a manager
New-to-world Products
SMERF
17. The product (service) can be touched or felt
QSR
Tangible
% of food dollar spent away from home
Food and beverage retail management systems include
18. Not a restaurant - a delivery method features American comfort foods - chicken - turkey & ham prepared like consumer would make at home - home style cooking. Pizza - Boston Market
Intangible
Identify/Explain 3 types of service
Property management systems
Home Meal Replacement
19. Databases that identify guests' occupancy patterns - lengths of stay - demographic information - types of business - and individual customer profiles
Suggestive selling
Intangible
Customer relationship management systems
Back of House Primary Responsibility
20. Rooms Sold / Total Rooms Available 300 / 500 = 60%
Two ways to increase sales
Yield Management
Calculate Occupancy Rate
SMERF
21. Average dollar amount of check - average sale per guest
City Ledger
Upstairs guest interest
Yield Management
Check Average
22. The quality of the food the guest is served - food safety - sanitation - food cost control
Back of House Primary Responsibility
Number 1 reason for travel
Inseparability
Franchisee
23. Reduced - free - low - healthy - light - lean - symbols - heart - apple
Central reservation systems
Customer relationship management systems
What terms are typical nutritional claims?
Covers
24. Server suggesting something for meal - e.g. 'X wine goes well with Y dish'
Economy of scale
Suggestive selling
Home Meal Replacement
New Product
25. One person taking a trip 100 miles or more from home
Demographics
Person Trip
Knowledge Worker
Home Meal Replacement
26. Provide electronic connections between hotels and other travel-related companies
Hospitality Industry
What is a health claim?
QSR
Global distribution systems
27. Made up of both money and knowledge to be gained from any job
Person Trip
Job Benefit Mix
Most common franchise in restaurant
Psychographics
28. Theme restaurants in which the diner's experience is centered in the entertainment provided by the restaurant's stage-set-like decor - Hard Rock Cafe - Dave & Buster's. Combine food with various kinds of entertainment - relatively new on scene.
Eatertainment
Service
Trend in length of trips taken
Person Trip
29. Guest satisfaction - personal service - accounting for sales
Front of House Primary Responsibility
Calculate Check Average
Upstairs guest interest
Most common franchise in restaurant
30. Identifies groups of customers and prospects who share sufficient characteristics in common that a product and service can be designed and brought to market for their needs.
4 P's of the Marketing Mix
PMS
Market Segmentation
Property management systems
31. Provide guest service and information. Knows the right restaurant - best shows - and can get reservations or tickets
How is success measured in on-site foodservice operations
Tangible
Primary Destination
Concierge duties
32. A product that has not been served before commercially - Egg McMuffin & Chicken McNuggets
Market Segmentation
New-to-world Products
Primary Destination
Calculate RevPAR
33. Prosumption; Customer involvement with the production of service.
Back of House Primary Responsibility
% of food dollar spent away from home
Inseparability
Hospitality Industry
34. Business format franchising is the type of franchise in hospitality. Includes use of the product (& service) along with access to & use of - all other systems & standards associated with the business.
Central reservation systems
Franchise
Yield Management
Hospitality
35. Educating consumers & acting as advocates - influence social change in an effort to protect rights of consumer. A modern movement for the protection of the consumer against useless - inferior - or dangerous products - misleading advertising - unfair
Franchise
Consumerism
PMS
Knowledge Worker
36. The institution (bank - university - etc.) along with its managers and policy makers
What terms are typical nutritional claims?
Number 1 reason for travel
Demographics
Who is client of on-site foodservice
37. Kept at front desk is made up of bills owed by guests in the house.
Covers
Calculate RevPAR
Dietary Schizophrenia
House Ledger
38. Serving our biological needs
How much waste does the average American generate in one day
Calculate RevPAR
Home Meal Replacement
Eating Market
39. Rooms revenue / Available rooms or paid occupancy percentage * ADR $18000 / 500 = $36 RevPAR
Calculate RevPAR
Downstairs guest interest
Two types of franchises
% of food dollar spent away from home
40. Computer programs used throughout a hotel to keep track of guest registration - reservations - guest folio management - room selections - accounting - supply inventory - and purchasing
Property management systems
PMS
What terms are typical nutritional claims?
Secondary Destination
41. Involves varying room rates according to the demand for rooms in any given time period. Based on combining a history of room demand with current forecast for demand. Get the best combination of occupancy & ADR. No need to sell rooms at a discount if
Inseparability
City Ledger
Yield Management
Home Meal Replacement
42. Most are 1-2 nights in duration - combining business and pleasure
Skills need by entry level position
Psychographics
Key source of hotel revenue
Trend in length of trips taken
43. Serving our social needs
Yield Management
Market Segmentation
What is a health claim?
Dining Market
44. Sales - catering - purchasing - inventory - time - attendance - labor scheduling
Yield Management
New-to-world Products
Food and beverage retail management systems include
Hospitality
45. 1. Increase sales 2. Reduce costs
Two best ways to increase profit
Market Segmentation
Economy of scale
Knowledge Worker
46. Market segment for lodging business that originates from five primary sources: Social - Military - Educational - Religious & Fraternal
New Product
SMERF
Skills needed by a manager
Calculate RevPAR
47. Are guests encounters; Any time a staff member has the opportunity to make the guest happy; Every hospitality organization has thousands of these every day; Service provider and customer must work together in order for the service to be successful; T
Moment of Truth
Tourism industry
Two ways to increase sales
Economy of scale
48. Total dollar sales / Number of guests served during the period
Concierge duties
Primary Destination
Calculate Check Average
Covers
49. What you find upstairs in a hotel - guest rooms - give up extra services for a lower price
Upstairs guest interest
Skills needed by a manager
Eatertainment
House Ledger
50. The individual diner - patient - student - or resident.
Moment of Truth
Franchisee
Who is guest of on-site foodservice
Inseparability