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Test your basic knowledge |
Principles Of Hospitality
Start Test
Study First
Subject
:
hospitality
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. People's different patterns of activities - interests and opinions.
Psychographics
Franchise
Service
Downstairs guest interest
2. Want the traditional lobby floor attractions of a full-service hotel: dining rooms - cocktail lounges - meeting & banquet rooms - etc. Are willing to pay for extras either because are necessary or they can afford them
SMERF
What terms are typical nutritional claims?
Downstairs guest interest
Demographics
3. 1. Increase customer base by advertising & promotions 2. Increase sales to current customers by menu redesign - bundling & suggestive selling.
Job Benefit Mix
Two ways to increase sales
Calculate RevPAR
Tangible
4. Business format franchising
Psychographics
Most common franchise in restaurant
Moment of Truth
Intangible
5. Guest room rental
Market Segmentation
Most common franchise in restaurant
QSR
Key source of hotel revenue
6. The study of objectively measurable characteristics of our population - such as age and income
Hospitality
Demographics
Check Average
Yield Management
7. Server suggesting something for meal - e.g. 'X wine goes well with Y dish'
Yield Management
What terms are typical nutritional claims?
New Product
Suggestive selling
8. 48% - 50%
Suggestive selling
% of food dollar spent away from home
QSR
Trend in length of trips taken
9. Allow customers to call a central - toll-free number and make a reservation with any property in the system
New-to-world Products
Central reservation systems
Person Trip
QSR
10. Serving our social needs
Intangible
Dining Market
Calculate Occupancy Rate
Eatertainment
11. Made up of both money and knowledge to be gained from any job
Person Trip
Job Benefit Mix
Knowledge Worker
Intangible
12. 1. Increase sales 2. Reduce costs
Hospitality
Check Average
Two best ways to increase profit
Primary Destination
13. Sales - catering - purchasing - inventory - time - attendance - labor scheduling
Food and beverage retail management systems include
Upstairs guest interest
Two types of franchises
Front of House Primary Responsibility
14. Includes hotels & restaurants as well as many other types of institutions that offer shelter and/or food (& entertainment - etc.) to people away from home.
Identify/Explain 3 types of service
Dining Market
How much waste does the average American generate in one day
Hospitality Industry
15. The institution (bank - university - etc.) along with its managers and policy makers
Skills needed by a manager
Market Segmentation
Who is client of on-site foodservice
What is a health claim?
16. The individual diner - patient - student - or resident.
Back of House Primary Responsibility
Two types of franchises
Customer relationship management systems
Who is guest of on-site foodservice
17. Educating consumers & acting as advocates - influence social change in an effort to protect rights of consumer. A modern movement for the protection of the consumer against useless - inferior - or dangerous products - misleading advertising - unfair
Property management systems
What terms are typical nutritional claims?
Consumerism
Covers
18. Measure the effect of initial spending together with the chain of expenditures that result. For example - a dollar spent in a hotel - some portion of it goes to employees - suppliers - and owners who in turn re-spend it.
4 P's of the Marketing Mix
Covers
Travel Multiplier
Skills needed by a manager
19. Property Management System - Computer programs that provide more efficiently the information needed to personnel who need to know. Integrates all systems - reservations - front desk - housekeeping - food & beverage - & accounting
Person Trip
Hospitality
Dining Market
PMS
20. Involves varying room rates according to the demand for rooms in any given time period. Based on combining a history of room demand with current forecast for demand. Get the best combination of occupancy & ADR. No need to sell rooms at a discount if
Tangible
Demographics
Yield Management
City Ledger
21. Are guests encounters; Any time a staff member has the opportunity to make the guest happy; Every hospitality organization has thousands of these every day; Service provider and customer must work together in order for the service to be successful; T
Moment of Truth
Hospitality
Tangible
Back of House Primary Responsibility
22. Reduced - free - low - healthy - light - lean - symbols - heart - apple
What is a health claim?
Central reservation systems
Dining Market
What terms are typical nutritional claims?
23. 1. Electronic-mechanical - range from vending machines to such services as automated check in/out 2. Indirect personal - include telephone or email contacts such as hotel reservations - reservation desk at a restaurant - a room-service taker - housek
Two best ways to increase profit
Franchise
Identify/Explain 3 types of service
New Product
24. Consumers are concerned about their health & about pleasing themselves. Sometimes they act on their concerns & sometimes on their need for pleasure. Sometimes they watch what they eat at home - but are less careful when dining out.
Who is guest of on-site foodservice
Dietary Schizophrenia
Franchisee
PMS
25. The attributes (of service) that the customer cannot grasp with any of the five senses.
Primary Destination
Intangible
4 P's of the Marketing Mix
Calculate Check Average
26. A product that has not been served before commercially - Egg McMuffin & Chicken McNuggets
Most common franchise in restaurant
Trend in length of trips taken
Eating Market
New-to-world Products
27. Computer programs used throughout a hotel to keep track of guest registration - reservations - guest folio management - room selections - accounting - supply inventory - and purchasing
Tourism industry
Consumerism
Property management systems
Downstairs guest interest
28. Must keep in mind 3 objectives: 1 - making the guest welcome personally 2 - making things work fro the guests 3 - making sure that the operation will continue to provide service and meet budget
Skills needed by a manager
Food and beverage retail management systems include
Intangible
Consumerism
29. The quality of the food the guest is served - food safety - sanitation - food cost control
Back of House Primary Responsibility
Home Meal Replacement
Two ways to increase sales
Number 1 reason for travel
30. Theme restaurants in which the diner's experience is centered in the entertainment provided by the restaurant's stage-set-like decor - Hard Rock Cafe - Dave & Buster's. Combine food with various kinds of entertainment - relatively new on scene.
Moment of Truth
Intangible
Service
Eatertainment
31. Technological methods of efficient property maintenance and management
Check Average
Psychographics
Energy management systems
Person Trip
32. More you buy the cheaper it is - Purchasing economies
Service
Tangible
Economy of scale
PMS
33. One person taking a trip 100 miles or more from home
Intangible
How is success measured in on-site foodservice operations
Person Trip
Covers
34. May not require any skills - dishwasher - busser - etc. - but knowledge can be learned from these jobs.
Calculate RevPAR
% of food dollar spent away from home
Skills need by entry level position
How is success measured in on-site foodservice operations
35. Databases that identify guests' occupancy patterns - lengths of stay - demographic information - types of business - and individual customer profiles
Franchisee
Energy management systems
Customer relationship management systems
Covers
36. What you find upstairs in a hotel - guest rooms - give up extra services for a lower price
Demographics
Calculate RevPAR
Upstairs guest interest
Market Segmentation
37. The reception & entertainment of guests - visitors - or strangers with liberality and goodwill. Institutions that offer shelter - food - or both to people away from home. Hotels - restaurants - casinos - attractions - etc.
Secondary Destination
SMERF
4 P's of the Marketing Mix
Hospitality
38. Average dollar amount of check - average sale per guest
Suggestive selling
Intangible
Number 1 reason for travel
Check Average
39. Touring - have a wide market & draw travelers from great distances - Grand Canyon - Disney World - Las Vegas
Primary Destination
Eating Market
Psychographics
Tourism industry
40. A product new to that establishment's menu. Wendy's adding baked potato as an entree.
Intangible
House Ledger
New Product
Central reservation systems
41. Charges made by guests after checked out & charges by other persons not hotel guests
City Ledger
Number 1 reason for travel
Skills needed by a manager
Dining Market
42. 1. Product or trade name franchising 2. Business format franchising
Front of House Primary Responsibility
Two types of franchises
What is a health claim?
Secondary Destination
43. The person who applies to productive work ideas - concepts - and information
Consumerism
Knowledge Worker
Job Benefit Mix
Secondary Destination
44. Number of guests
Two best ways to increase profit
Intangible
Hospitality Industry
Covers
45. Not a restaurant - a delivery method features American comfort foods - chicken - turkey & ham prepared like consumer would make at home - home style cooking. Pizza - Boston Market
How is success measured in on-site foodservice operations
Property management systems
Home Meal Replacement
Upstairs guest interest
46. Most are 1-2 nights in duration - combining business and pleasure
Two types of franchises
Psychographics
Calculate Average Room Rate
Trend in length of trips taken
47. Rooms Sold / Total Rooms Available 300 / 500 = 60%
Market Segmentation
Check Average
Calculate Occupancy Rate
Who is guest of on-site foodservice
48. Provide electronic connections between hotels and other travel-related companies
Consumerism
SMERF
New Product
Global distribution systems
49. Market segment for lodging business that originates from five primary sources: Social - Military - Educational - Religious & Fraternal
SMERF
Market Segmentation
Travel Multiplier
Property management systems
50. Prosumption; Customer involvement with the production of service.
Market Segmentation
Inseparability
Person Trip
Calculate Check Average