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Test your basic knowledge |
Principles Of Hospitality
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Study First
Subject
:
hospitality
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Market segment for lodging business that originates from five primary sources: Social - Military - Educational - Religious & Fraternal
Tangible
Service
SMERF
Downstairs guest interest
2. Prosumption; Customer involvement with the production of service.
SMERF
Inseparability
Secondary Destination
Skills needed by a manager
3. Made up of both money and knowledge to be gained from any job
Downstairs guest interest
How is success measured in on-site foodservice operations
Job Benefit Mix
Check Average
4. Reduced - free - low - healthy - light - lean - symbols - heart - apple
What is a health claim?
Yield Management
SMERF
What terms are typical nutritional claims?
5. Visit family and friends
Central reservation systems
Who is client of on-site foodservice
Number 1 reason for travel
Inseparability
6. What you find upstairs in a hotel - guest rooms - give up extra services for a lower price
Downstairs guest interest
Economy of scale
Upstairs guest interest
Skills need by entry level position
7. Kept at front desk is made up of bills owed by guests in the house.
Two best ways to increase profit
House Ledger
Skills need by entry level position
Food and beverage retail management systems include
8. Dollar sales / Number of rooms sold $18000 / 300 = $60 ADR
Calculate Average Room Rate
Home Meal Replacement
House Ledger
Upstairs guest interest
9. Product - The guest experience - the food plus the server Price - Value pricing - prices in line with customer expectations Place - Location - multiply the number of places in which their product can be offered Promotion - Advertising - conducted th
10. Technological methods of efficient property maintenance and management
Upstairs guest interest
SMERF
Energy management systems
Key source of hotel revenue
11. Guest satisfaction - personal service - accounting for sales
Central reservation systems
Demographics
Economy of scale
Front of House Primary Responsibility
12. Total dollar sales / Number of guests served during the period
Covers
Service
Calculate Check Average
Trend in length of trips taken
13. Rooms revenue / Available rooms or paid occupancy percentage * ADR $18000 / 500 = $36 RevPAR
Customer relationship management systems
What terms are typical nutritional claims?
Calculate RevPAR
New Product
14. 1. Product or trade name franchising 2. Business format franchising
Two types of franchises
SMERF
Identify/Explain 3 types of service
What terms are typical nutritional claims?
15. Owner of a franchise & possibly land - building - furniture & fixtures or a lease on them. Responsible for hiring employees - supervising daily operations & generally representing themselves in the community as independent businesspeople.
Moment of Truth
Franchisee
Yield Management
How much waste does the average American generate in one day
16. 4 pounds per person per day
Two ways to increase sales
How much waste does the average American generate in one day
Hospitality
Number 1 reason for travel
17. Participation rate
Skills need by entry level position
Who is client of on-site foodservice
How is success measured in on-site foodservice operations
Covers
18. Involves varying room rates according to the demand for rooms in any given time period. Based on combining a history of room demand with current forecast for demand. Get the best combination of occupancy & ADR. No need to sell rooms at a discount if
Economy of scale
Skills needed by a manager
SMERF
Yield Management
19. Average dollar amount of check - average sale per guest
Home Meal Replacement
House Ledger
Check Average
PMS
20. May not require any skills - dishwasher - busser - etc. - but knowledge can be learned from these jobs.
Downstairs guest interest
How is success measured in on-site foodservice operations
Eatertainment
Skills need by entry level position
21. The attributes (of service) that the customer cannot grasp with any of the five senses.
Intangible
Two ways to increase sales
Franchisee
What terms are typical nutritional claims?
22. Serving our biological needs
What is a health claim?
Eating Market
Calculate Check Average
Skills needed by a manager
23. Stopover - draw people from nearby areas or induce people to stop on the way by - Sports centers - zoos & aquariums - museums
Property management systems
Secondary Destination
Calculate Check Average
Eating Market
24. 1. Electronic-mechanical - range from vending machines to such services as automated check in/out 2. Indirect personal - include telephone or email contacts such as hotel reservations - reservation desk at a restaurant - a room-service taker - housek
Global distribution systems
Yield Management
Identify/Explain 3 types of service
Front of House Primary Responsibility
25. Consumers are concerned about their health & about pleasing themselves. Sometimes they act on their concerns & sometimes on their need for pleasure. Sometimes they watch what they eat at home - but are less careful when dining out.
Market Segmentation
Dietary Schizophrenia
Downstairs guest interest
Hospitality
26. Identifies groups of customers and prospects who share sufficient characteristics in common that a product and service can be designed and brought to market for their needs.
Skills need by entry level position
Market Segmentation
Eatertainment
Hospitality Industry
27. More you buy the cheaper it is - Purchasing economies
QSR
Economy of scale
SMERF
Tourism industry
28. People's different patterns of activities - interests and opinions.
Who is client of on-site foodservice
Covers
PMS
Psychographics
29. Are guests encounters; Any time a staff member has the opportunity to make the guest happy; Every hospitality organization has thousands of these every day; Service provider and customer must work together in order for the service to be successful; T
Skills needed by a manager
SMERF
Moment of Truth
How much waste does the average American generate in one day
30. 1. Increase sales 2. Reduce costs
Primary Destination
Two best ways to increase profit
QSR
Inseparability
31. Not a restaurant - a delivery method features American comfort foods - chicken - turkey & ham prepared like consumer would make at home - home style cooking. Pizza - Boston Market
Secondary Destination
Home Meal Replacement
4 P's of the Marketing Mix
Franchisee
32. The reception & entertainment of guests - visitors - or strangers with liberality and goodwill. Institutions that offer shelter - food - or both to people away from home. Hotels - restaurants - casinos - attractions - etc.
Economy of scale
Hospitality
Global distribution systems
Dietary Schizophrenia
33. The study of objectively measurable characteristics of our population - such as age and income
Demographics
Trend in length of trips taken
Identify/Explain 3 types of service
What terms are typical nutritional claims?
34. Sales - catering - purchasing - inventory - time - attendance - labor scheduling
Inseparability
Food and beverage retail management systems include
Front of House Primary Responsibility
Eatertainment
35. A product that has not been served before commercially - Egg McMuffin & Chicken McNuggets
Identify/Explain 3 types of service
Service
New-to-world Products
New Product
36. The person who applies to productive work ideas - concepts - and information
Upstairs guest interest
Who is guest of on-site foodservice
Knowledge Worker
Two best ways to increase profit
37. The product (service) can be touched or felt
Tangible
Concierge duties
Calculate Check Average
New-to-world Products
38. Property Management System - Computer programs that provide more efficiently the information needed to personnel who need to know. Integrates all systems - reservations - front desk - housekeeping - food & beverage - & accounting
New-to-world Products
PMS
Key source of hotel revenue
Food and beverage retail management systems include
39. Rooms Sold / Total Rooms Available 300 / 500 = 60%
QSR
Calculate Occupancy Rate
How much waste does the average American generate in one day
Key source of hotel revenue
40. All actions & reactions that customers perceive they have purchased. Is performed for the guest by people or by systems such as remote check in/out. Performance of the organization and its staff.
Front of House Primary Responsibility
How much waste does the average American generate in one day
Downstairs guest interest
Service
41. The institution (bank - university - etc.) along with its managers and policy makers
Who is client of on-site foodservice
Eatertainment
Who is guest of on-site foodservice
Dietary Schizophrenia
42. A product new to that establishment's menu. Wendy's adding baked potato as an entree.
% of food dollar spent away from home
New Product
How is success measured in on-site foodservice operations
Service
43. 1. Increase customer base by advertising & promotions 2. Increase sales to current customers by menu redesign - bundling & suggestive selling.
Person Trip
Two best ways to increase profit
Suggestive selling
Two ways to increase sales
44. Serving our social needs
Dining Market
How is success measured in on-site foodservice operations
New Product
Home Meal Replacement
45. 48% - 50%
Calculate Occupancy Rate
% of food dollar spent away from home
Check Average
Who is client of on-site foodservice
46. Want the traditional lobby floor attractions of a full-service hotel: dining rooms - cocktail lounges - meeting & banquet rooms - etc. Are willing to pay for extras either because are necessary or they can afford them
Check Average
Downstairs guest interest
What is a health claim?
Secondary Destination
47. Ties the food or meal with health status or disease prevention - usually relates to & mentions a specific disease.
Eatertainment
What is a health claim?
Dietary Schizophrenia
Central reservation systems
48. Number of guests
Covers
Food and beverage retail management systems include
Skills needed by a manager
Hospitality Industry
49. Business format franchising
PMS
Most common franchise in restaurant
Suggestive selling
Dining Market
50. Theme restaurants in which the diner's experience is centered in the entertainment provided by the restaurant's stage-set-like decor - Hard Rock Cafe - Dave & Buster's. Combine food with various kinds of entertainment - relatively new on scene.
Yield Management
Property management systems
Eatertainment
Intangible