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Test your basic knowledge |
Principles Of Hospitality
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Study First
Subject
:
hospitality
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Stopover - draw people from nearby areas or induce people to stop on the way by - Sports centers - zoos & aquariums - museums
Travel Multiplier
Secondary Destination
Customer relationship management systems
New Product
2. Server suggesting something for meal - e.g. 'X wine goes well with Y dish'
Market Segmentation
Psychographics
Front of House Primary Responsibility
Suggestive selling
3. 1. Electronic-mechanical - range from vending machines to such services as automated check in/out 2. Indirect personal - include telephone or email contacts such as hotel reservations - reservation desk at a restaurant - a room-service taker - housek
Identify/Explain 3 types of service
Demographics
City Ledger
Trend in length of trips taken
4. Must keep in mind 3 objectives: 1 - making the guest welcome personally 2 - making things work fro the guests 3 - making sure that the operation will continue to provide service and meet budget
House Ledger
Food and beverage retail management systems include
Customer relationship management systems
Skills needed by a manager
5. The quality of the food the guest is served - food safety - sanitation - food cost control
Secondary Destination
Back of House Primary Responsibility
Knowledge Worker
SMERF
6. The institution (bank - university - etc.) along with its managers and policy makers
How much waste does the average American generate in one day
Moment of Truth
Who is client of on-site foodservice
Dietary Schizophrenia
7. Dollar sales / Number of rooms sold $18000 / 300 = $60 ADR
Calculate Average Room Rate
% of food dollar spent away from home
Back of House Primary Responsibility
Eatertainment
8. Computer programs used throughout a hotel to keep track of guest registration - reservations - guest folio management - room selections - accounting - supply inventory - and purchasing
Property management systems
Dining Market
Who is guest of on-site foodservice
New-to-world Products
9. Guest satisfaction - personal service - accounting for sales
Front of House Primary Responsibility
Calculate Average Room Rate
Inseparability
Franchisee
10. Prosumption; Customer involvement with the production of service.
Inseparability
Skills needed by a manager
Most common franchise in restaurant
Who is guest of on-site foodservice
11. Business format franchising
Most common franchise in restaurant
How is success measured in on-site foodservice operations
Psychographics
Back of House Primary Responsibility
12. Theme restaurants in which the diner's experience is centered in the entertainment provided by the restaurant's stage-set-like decor - Hard Rock Cafe - Dave & Buster's. Combine food with various kinds of entertainment - relatively new on scene.
Front of House Primary Responsibility
New Product
Eatertainment
Calculate Occupancy Rate
13. What you find upstairs in a hotel - guest rooms - give up extra services for a lower price
Upstairs guest interest
Food and beverage retail management systems include
Primary Destination
Most common franchise in restaurant
14. The reception & entertainment of guests - visitors - or strangers with liberality and goodwill. Institutions that offer shelter - food - or both to people away from home. Hotels - restaurants - casinos - attractions - etc.
Hospitality
What is a health claim?
Two ways to increase sales
% of food dollar spent away from home
15. A product that has not been served before commercially - Egg McMuffin & Chicken McNuggets
SMERF
New-to-world Products
Key source of hotel revenue
Hospitality
16. The attributes (of service) that the customer cannot grasp with any of the five senses.
% of food dollar spent away from home
Intangible
Service
Moment of Truth
17. Databases that identify guests' occupancy patterns - lengths of stay - demographic information - types of business - and individual customer profiles
Hospitality Industry
Yield Management
Upstairs guest interest
Customer relationship management systems
18. Ties the food or meal with health status or disease prevention - usually relates to & mentions a specific disease.
What is a health claim?
Two ways to increase sales
Skills need by entry level position
Market Segmentation
19. 48% - 50%
Upstairs guest interest
% of food dollar spent away from home
Most common franchise in restaurant
Dietary Schizophrenia
20. 1. Increase sales 2. Reduce costs
4 P's of the Marketing Mix
Secondary Destination
QSR
Two best ways to increase profit
21. Owner of a franchise & possibly land - building - furniture & fixtures or a lease on them. Responsible for hiring employees - supervising daily operations & generally representing themselves in the community as independent businesspeople.
Property management systems
Job Benefit Mix
Franchisee
Customer relationship management systems
22. Involves varying room rates according to the demand for rooms in any given time period. Based on combining a history of room demand with current forecast for demand. Get the best combination of occupancy & ADR. No need to sell rooms at a discount if
Eatertainment
House Ledger
Consumerism
Yield Management
23. The product (service) can be touched or felt
What is a health claim?
Moment of Truth
How much waste does the average American generate in one day
Tangible
24. A product new to that establishment's menu. Wendy's adding baked potato as an entree.
Central reservation systems
Most common franchise in restaurant
New Product
Person Trip
25. Business format franchising is the type of franchise in hospitality. Includes use of the product (& service) along with access to & use of - all other systems & standards associated with the business.
Central reservation systems
New-to-world Products
Travel Multiplier
Franchise
26. Technological methods of efficient property maintenance and management
What is a health claim?
Economy of scale
Energy management systems
How much waste does the average American generate in one day
27. 4 pounds per person per day
How much waste does the average American generate in one day
House Ledger
New Product
Central reservation systems
28. Market segment for lodging business that originates from five primary sources: Social - Military - Educational - Religious & Fraternal
Most common franchise in restaurant
Knowledge Worker
SMERF
What is a health claim?
29. Touring - have a wide market & draw travelers from great distances - Grand Canyon - Disney World - Las Vegas
Hospitality Industry
Trend in length of trips taken
SMERF
Primary Destination
30. Identifies groups of customers and prospects who share sufficient characteristics in common that a product and service can be designed and brought to market for their needs.
PMS
Central reservation systems
Market Segmentation
Who is guest of on-site foodservice
31. Average dollar amount of check - average sale per guest
Check Average
Customer relationship management systems
Food and beverage retail management systems include
Calculate Average Room Rate
32. Allow customers to call a central - toll-free number and make a reservation with any property in the system
Global distribution systems
Hospitality
Eating Market
Central reservation systems
33. All actions & reactions that customers perceive they have purchased. Is performed for the guest by people or by systems such as remote check in/out. Performance of the organization and its staff.
House Ledger
Intangible
Service
Downstairs guest interest
34. Want the traditional lobby floor attractions of a full-service hotel: dining rooms - cocktail lounges - meeting & banquet rooms - etc. Are willing to pay for extras either because are necessary or they can afford them
Skills needed by a manager
Person Trip
Two ways to increase sales
Downstairs guest interest
35. More you buy the cheaper it is - Purchasing economies
Economy of scale
Who is client of on-site foodservice
Key source of hotel revenue
Two best ways to increase profit
36. Participation rate
What terms are typical nutritional claims?
How is success measured in on-site foodservice operations
Two types of franchises
Most common franchise in restaurant
37. Provide electronic connections between hotels and other travel-related companies
Two best ways to increase profit
Global distribution systems
Eatertainment
Downstairs guest interest
38. The individual diner - patient - student - or resident.
Knowledge Worker
Number 1 reason for travel
Who is guest of on-site foodservice
Covers
39. Charges made by guests after checked out & charges by other persons not hotel guests
Psychographics
Food and beverage retail management systems include
Tangible
City Ledger
40. 1. Product or trade name franchising 2. Business format franchising
Two types of franchises
How much waste does the average American generate in one day
How is success measured in on-site foodservice operations
What is a health claim?
41. Rooms revenue / Available rooms or paid occupancy percentage * ADR $18000 / 500 = $36 RevPAR
Yield Management
Calculate RevPAR
Who is guest of on-site foodservice
Global distribution systems
42. One person taking a trip 100 miles or more from home
Front of House Primary Responsibility
Dining Market
New-to-world Products
Person Trip
43. Quick Service Restaurants - simplification & standardized purchasing - production & service - convenient - McDonald's
Home Meal Replacement
Central reservation systems
4 P's of the Marketing Mix
QSR
44. Most are 1-2 nights in duration - combining business and pleasure
Downstairs guest interest
Travel Multiplier
Trend in length of trips taken
Global distribution systems
45. Serving our biological needs
Psychographics
Eating Market
Number 1 reason for travel
Skills need by entry level position
46. The person who applies to productive work ideas - concepts - and information
Calculate Average Room Rate
Psychographics
Knowledge Worker
% of food dollar spent away from home
47. Sales - catering - purchasing - inventory - time - attendance - labor scheduling
Food and beverage retail management systems include
Two types of franchises
Service
How is success measured in on-site foodservice operations
48. Visit family and friends
Number 1 reason for travel
How is success measured in on-site foodservice operations
Skills need by entry level position
Calculate Check Average
49. Measure the effect of initial spending together with the chain of expenditures that result. For example - a dollar spent in a hotel - some portion of it goes to employees - suppliers - and owners who in turn re-spend it.
Travel Multiplier
Secondary Destination
Eatertainment
Hospitality
50. Not a restaurant - a delivery method features American comfort foods - chicken - turkey & ham prepared like consumer would make at home - home style cooking. Pizza - Boston Market
Skills need by entry level position
Market Segmentation
What terms are typical nutritional claims?
Home Meal Replacement