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Test your basic knowledge |
Principles Of Hospitality
Start Test
Study First
Subject
:
hospitality
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. 1. Increase customer base by advertising & promotions 2. Increase sales to current customers by menu redesign - bundling & suggestive selling.
Check Average
Two ways to increase sales
Dietary Schizophrenia
Customer relationship management systems
2. Want the traditional lobby floor attractions of a full-service hotel: dining rooms - cocktail lounges - meeting & banquet rooms - etc. Are willing to pay for extras either because are necessary or they can afford them
Downstairs guest interest
Trend in length of trips taken
New Product
QSR
3. Product - The guest experience - the food plus the server Price - Value pricing - prices in line with customer expectations Place - Location - multiply the number of places in which their product can be offered Promotion - Advertising - conducted th
4. Provide guest service and information. Knows the right restaurant - best shows - and can get reservations or tickets
Psychographics
Job Benefit Mix
SMERF
Concierge duties
5. Visit family and friends
Global distribution systems
Number 1 reason for travel
Dietary Schizophrenia
Franchise
6. 48% - 50%
Economy of scale
Covers
Number 1 reason for travel
% of food dollar spent away from home
7. The study of objectively measurable characteristics of our population - such as age and income
Knowledge Worker
Food and beverage retail management systems include
Check Average
Demographics
8. 1. Electronic-mechanical - range from vending machines to such services as automated check in/out 2. Indirect personal - include telephone or email contacts such as hotel reservations - reservation desk at a restaurant - a room-service taker - housek
Customer relationship management systems
Hospitality Industry
Identify/Explain 3 types of service
QSR
9. Dollar sales / Number of rooms sold $18000 / 300 = $60 ADR
Energy management systems
Skills needed by a manager
Psychographics
Calculate Average Room Rate
10. More you buy the cheaper it is - Purchasing economies
Economy of scale
PMS
Number 1 reason for travel
Skills needed by a manager
11. Market segment for lodging business that originates from five primary sources: Social - Military - Educational - Religious & Fraternal
SMERF
Identify/Explain 3 types of service
Energy management systems
Two types of franchises
12. A product new to that establishment's menu. Wendy's adding baked potato as an entree.
Consumerism
Skills needed by a manager
Back of House Primary Responsibility
New Product
13. Are guests encounters; Any time a staff member has the opportunity to make the guest happy; Every hospitality organization has thousands of these every day; Service provider and customer must work together in order for the service to be successful; T
Tangible
Who is guest of on-site foodservice
Covers
Moment of Truth
14. Serving our biological needs
Central reservation systems
Key source of hotel revenue
Economy of scale
Eating Market
15. The collection of productive businesses and government organizations that serve the traveler away from home.
Trend in length of trips taken
Calculate Occupancy Rate
Tourism industry
Front of House Primary Responsibility
16. The attributes (of service) that the customer cannot grasp with any of the five senses.
Suggestive selling
QSR
Market Segmentation
Intangible
17. Identifies groups of customers and prospects who share sufficient characteristics in common that a product and service can be designed and brought to market for their needs.
Most common franchise in restaurant
Calculate RevPAR
Market Segmentation
Suggestive selling
18. Sales - catering - purchasing - inventory - time - attendance - labor scheduling
Central reservation systems
Food and beverage retail management systems include
What terms are typical nutritional claims?
Job Benefit Mix
19. Most are 1-2 nights in duration - combining business and pleasure
Energy management systems
Who is client of on-site foodservice
Trend in length of trips taken
City Ledger
20. Allow customers to call a central - toll-free number and make a reservation with any property in the system
Two types of franchises
Food and beverage retail management systems include
Central reservation systems
Identify/Explain 3 types of service
21. Technological methods of efficient property maintenance and management
Energy management systems
New-to-world Products
Front of House Primary Responsibility
Property management systems
22. A product that has not been served before commercially - Egg McMuffin & Chicken McNuggets
Back of House Primary Responsibility
New-to-world Products
PMS
Demographics
23. Prosumption; Customer involvement with the production of service.
Yield Management
Inseparability
Travel Multiplier
Hospitality Industry
24. Guest satisfaction - personal service - accounting for sales
Hospitality
Front of House Primary Responsibility
Central reservation systems
Secondary Destination
25. Kept at front desk is made up of bills owed by guests in the house.
What is a health claim?
Food and beverage retail management systems include
Job Benefit Mix
House Ledger
26. Business format franchising is the type of franchise in hospitality. Includes use of the product (& service) along with access to & use of - all other systems & standards associated with the business.
Home Meal Replacement
Franchise
Consumerism
Central reservation systems
27. Not a restaurant - a delivery method features American comfort foods - chicken - turkey & ham prepared like consumer would make at home - home style cooking. Pizza - Boston Market
Who is client of on-site foodservice
Yield Management
Food and beverage retail management systems include
Home Meal Replacement
28. Provide electronic connections between hotels and other travel-related companies
Dining Market
Global distribution systems
Hospitality Industry
Most common franchise in restaurant
29. The quality of the food the guest is served - food safety - sanitation - food cost control
Yield Management
Back of House Primary Responsibility
Eatertainment
Inseparability
30. Rooms revenue / Available rooms or paid occupancy percentage * ADR $18000 / 500 = $36 RevPAR
Dining Market
Market Segmentation
Franchisee
Calculate RevPAR
31. 1. Product or trade name franchising 2. Business format franchising
Energy management systems
Front of House Primary Responsibility
Suggestive selling
Two types of franchises
32. Made up of both money and knowledge to be gained from any job
City Ledger
PMS
Job Benefit Mix
Intangible
33. Reduced - free - low - healthy - light - lean - symbols - heart - apple
Back of House Primary Responsibility
Eatertainment
Two best ways to increase profit
What terms are typical nutritional claims?
34. The person who applies to productive work ideas - concepts - and information
Food and beverage retail management systems include
% of food dollar spent away from home
Downstairs guest interest
Knowledge Worker
35. Computer programs used throughout a hotel to keep track of guest registration - reservations - guest folio management - room selections - accounting - supply inventory - and purchasing
Calculate Check Average
Hospitality
SMERF
Property management systems
36. Business format franchising
Consumerism
Central reservation systems
Most common franchise in restaurant
Hospitality
37. Owner of a franchise & possibly land - building - furniture & fixtures or a lease on them. Responsible for hiring employees - supervising daily operations & generally representing themselves in the community as independent businesspeople.
New Product
Two best ways to increase profit
Franchisee
Upstairs guest interest
38. Measure the effect of initial spending together with the chain of expenditures that result. For example - a dollar spent in a hotel - some portion of it goes to employees - suppliers - and owners who in turn re-spend it.
Hospitality
Travel Multiplier
Market Segmentation
Global distribution systems
39. Number of guests
Market Segmentation
Economy of scale
Covers
Two ways to increase sales
40. Involves varying room rates according to the demand for rooms in any given time period. Based on combining a history of room demand with current forecast for demand. Get the best combination of occupancy & ADR. No need to sell rooms at a discount if
Yield Management
Back of House Primary Responsibility
House Ledger
Trend in length of trips taken
41. Databases that identify guests' occupancy patterns - lengths of stay - demographic information - types of business - and individual customer profiles
Secondary Destination
Customer relationship management systems
Covers
PMS
42. Theme restaurants in which the diner's experience is centered in the entertainment provided by the restaurant's stage-set-like decor - Hard Rock Cafe - Dave & Buster's. Combine food with various kinds of entertainment - relatively new on scene.
Eatertainment
Person Trip
Two types of franchises
Property management systems
43. The institution (bank - university - etc.) along with its managers and policy makers
Who is client of on-site foodservice
Primary Destination
Economy of scale
Person Trip
44. People's different patterns of activities - interests and opinions.
Concierge duties
Psychographics
Two best ways to increase profit
Front of House Primary Responsibility
45. Charges made by guests after checked out & charges by other persons not hotel guests
Skills need by entry level position
Number 1 reason for travel
Secondary Destination
City Ledger
46. All actions & reactions that customers perceive they have purchased. Is performed for the guest by people or by systems such as remote check in/out. Performance of the organization and its staff.
Secondary Destination
Concierge duties
Two best ways to increase profit
Service
47. 4 pounds per person per day
Who is client of on-site foodservice
How much waste does the average American generate in one day
Key source of hotel revenue
Home Meal Replacement
48. The product (service) can be touched or felt
Tangible
Consumerism
Suggestive selling
New Product
49. Ties the food or meal with health status or disease prevention - usually relates to & mentions a specific disease.
What is a health claim?
Calculate Check Average
Upstairs guest interest
Two ways to increase sales
50. What you find upstairs in a hotel - guest rooms - give up extra services for a lower price
Upstairs guest interest
Secondary Destination
Travel Multiplier
Calculate RevPAR