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Test your basic knowledge |
Principles Of Hospitality
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Study First
Subject
:
hospitality
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. People's different patterns of activities - interests and opinions.
Psychographics
Check Average
Suggestive selling
Dining Market
2. Touring - have a wide market & draw travelers from great distances - Grand Canyon - Disney World - Las Vegas
QSR
Primary Destination
Intangible
Secondary Destination
3. Visit family and friends
Energy management systems
Skills need by entry level position
Number 1 reason for travel
New-to-world Products
4. More you buy the cheaper it is - Purchasing economies
Economy of scale
House Ledger
Two types of franchises
Knowledge Worker
5. Stopover - draw people from nearby areas or induce people to stop on the way by - Sports centers - zoos & aquariums - museums
City Ledger
Consumerism
Secondary Destination
QSR
6. Product - The guest experience - the food plus the server Price - Value pricing - prices in line with customer expectations Place - Location - multiply the number of places in which their product can be offered Promotion - Advertising - conducted th
7. The institution (bank - university - etc.) along with its managers and policy makers
Energy management systems
Most common franchise in restaurant
Knowledge Worker
Who is client of on-site foodservice
8. Sales - catering - purchasing - inventory - time - attendance - labor scheduling
Identify/Explain 3 types of service
How is success measured in on-site foodservice operations
Knowledge Worker
Food and beverage retail management systems include
9. Owner of a franchise & possibly land - building - furniture & fixtures or a lease on them. Responsible for hiring employees - supervising daily operations & generally representing themselves in the community as independent businesspeople.
Person Trip
Franchisee
Market Segmentation
Global distribution systems
10. Server suggesting something for meal - e.g. 'X wine goes well with Y dish'
Franchise
Person Trip
Number 1 reason for travel
Suggestive selling
11. Charges made by guests after checked out & charges by other persons not hotel guests
Hospitality Industry
Demographics
Hospitality
City Ledger
12. Rooms revenue / Available rooms or paid occupancy percentage * ADR $18000 / 500 = $36 RevPAR
Skills needed by a manager
Eatertainment
Calculate RevPAR
Who is guest of on-site foodservice
13. Dollar sales / Number of rooms sold $18000 / 300 = $60 ADR
Intangible
Calculate Average Room Rate
Dietary Schizophrenia
Eating Market
14. 1. Electronic-mechanical - range from vending machines to such services as automated check in/out 2. Indirect personal - include telephone or email contacts such as hotel reservations - reservation desk at a restaurant - a room-service taker - housek
Identify/Explain 3 types of service
PMS
Back of House Primary Responsibility
Upstairs guest interest
15. Most are 1-2 nights in duration - combining business and pleasure
SMERF
Trend in length of trips taken
Food and beverage retail management systems include
Yield Management
16. Serving our social needs
Number 1 reason for travel
Covers
Dining Market
Primary Destination
17. Total dollar sales / Number of guests served during the period
Global distribution systems
Calculate Check Average
Knowledge Worker
Franchise
18. Rooms Sold / Total Rooms Available 300 / 500 = 60%
Calculate Occupancy Rate
Dining Market
Two ways to increase sales
Person Trip
19. Participation rate
Two types of franchises
% of food dollar spent away from home
How is success measured in on-site foodservice operations
Central reservation systems
20. Market segment for lodging business that originates from five primary sources: Social - Military - Educational - Religious & Fraternal
What terms are typical nutritional claims?
Front of House Primary Responsibility
Dietary Schizophrenia
SMERF
21. 1. Product or trade name franchising 2. Business format franchising
Two types of franchises
Hospitality
Inseparability
Psychographics
22. Involves varying room rates according to the demand for rooms in any given time period. Based on combining a history of room demand with current forecast for demand. Get the best combination of occupancy & ADR. No need to sell rooms at a discount if
4 P's of the Marketing Mix
Customer relationship management systems
Yield Management
QSR
23. Average dollar amount of check - average sale per guest
Skills need by entry level position
Identify/Explain 3 types of service
Check Average
Travel Multiplier
24. Theme restaurants in which the diner's experience is centered in the entertainment provided by the restaurant's stage-set-like decor - Hard Rock Cafe - Dave & Buster's. Combine food with various kinds of entertainment - relatively new on scene.
Person Trip
Suggestive selling
Downstairs guest interest
Eatertainment
25. Identifies groups of customers and prospects who share sufficient characteristics in common that a product and service can be designed and brought to market for their needs.
Two ways to increase sales
Travel Multiplier
House Ledger
Market Segmentation
26. Business format franchising
Skills needed by a manager
Eating Market
Most common franchise in restaurant
Dining Market
27. The reception & entertainment of guests - visitors - or strangers with liberality and goodwill. Institutions that offer shelter - food - or both to people away from home. Hotels - restaurants - casinos - attractions - etc.
What terms are typical nutritional claims?
Upstairs guest interest
Two ways to increase sales
Hospitality
28. Technological methods of efficient property maintenance and management
Energy management systems
Eatertainment
Person Trip
Hospitality Industry
29. Property Management System - Computer programs that provide more efficiently the information needed to personnel who need to know. Integrates all systems - reservations - front desk - housekeeping - food & beverage - & accounting
Most common franchise in restaurant
PMS
Central reservation systems
Tourism industry
30. The attributes (of service) that the customer cannot grasp with any of the five senses.
Market Segmentation
Suggestive selling
Upstairs guest interest
Intangible
31. Not a restaurant - a delivery method features American comfort foods - chicken - turkey & ham prepared like consumer would make at home - home style cooking. Pizza - Boston Market
Home Meal Replacement
Skills needed by a manager
Calculate Average Room Rate
Customer relationship management systems
32. Number of guests
Demographics
Calculate Average Room Rate
Calculate RevPAR
Covers
33. Prosumption; Customer involvement with the production of service.
Front of House Primary Responsibility
QSR
Inseparability
Property management systems
34. A product new to that establishment's menu. Wendy's adding baked potato as an entree.
Key source of hotel revenue
Most common franchise in restaurant
Travel Multiplier
New Product
35. Ties the food or meal with health status or disease prevention - usually relates to & mentions a specific disease.
Check Average
What is a health claim?
Identify/Explain 3 types of service
Global distribution systems
36. Reduced - free - low - healthy - light - lean - symbols - heart - apple
What terms are typical nutritional claims?
Concierge duties
% of food dollar spent away from home
SMERF
37. Want the traditional lobby floor attractions of a full-service hotel: dining rooms - cocktail lounges - meeting & banquet rooms - etc. Are willing to pay for extras either because are necessary or they can afford them
Person Trip
Travel Multiplier
Downstairs guest interest
Global distribution systems
38. 1. Increase customer base by advertising & promotions 2. Increase sales to current customers by menu redesign - bundling & suggestive selling.
Hospitality Industry
New-to-world Products
Concierge duties
Two ways to increase sales
39. The collection of productive businesses and government organizations that serve the traveler away from home.
Calculate RevPAR
Moment of Truth
Two ways to increase sales
Tourism industry
40. Must keep in mind 3 objectives: 1 - making the guest welcome personally 2 - making things work fro the guests 3 - making sure that the operation will continue to provide service and meet budget
Upstairs guest interest
Skills needed by a manager
What is a health claim?
PMS
41. 48% - 50%
Tangible
What is a health claim?
Skills needed by a manager
% of food dollar spent away from home
42. Allow customers to call a central - toll-free number and make a reservation with any property in the system
How much waste does the average American generate in one day
Identify/Explain 3 types of service
Who is guest of on-site foodservice
Central reservation systems
43. Are guests encounters; Any time a staff member has the opportunity to make the guest happy; Every hospitality organization has thousands of these every day; Service provider and customer must work together in order for the service to be successful; T
What is a health claim?
Identify/Explain 3 types of service
Moment of Truth
Upstairs guest interest
44. Consumers are concerned about their health & about pleasing themselves. Sometimes they act on their concerns & sometimes on their need for pleasure. Sometimes they watch what they eat at home - but are less careful when dining out.
Who is guest of on-site foodservice
Knowledge Worker
Dietary Schizophrenia
Franchisee
45. Provide guest service and information. Knows the right restaurant - best shows - and can get reservations or tickets
Concierge duties
Two types of franchises
New Product
Intangible
46. Guest room rental
Psychographics
Key source of hotel revenue
Concierge duties
Inseparability
47. Educating consumers & acting as advocates - influence social change in an effort to protect rights of consumer. A modern movement for the protection of the consumer against useless - inferior - or dangerous products - misleading advertising - unfair
Suggestive selling
Primary Destination
Consumerism
Tourism industry
48. Computer programs used throughout a hotel to keep track of guest registration - reservations - guest folio management - room selections - accounting - supply inventory - and purchasing
Property management systems
Hospitality
Central reservation systems
Consumerism
49. Guest satisfaction - personal service - accounting for sales
New-to-world Products
Dining Market
Front of House Primary Responsibility
Service
50. What you find upstairs in a hotel - guest rooms - give up extra services for a lower price
Upstairs guest interest
Consumerism
Intangible
What terms are typical nutritional claims?