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Test your basic knowledge |
Principles Of Hospitality
Start Test
Study First
Subject
:
hospitality
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A product new to that establishment's menu. Wendy's adding baked potato as an entree.
Dining Market
Skills needed by a manager
New Product
4 P's of the Marketing Mix
2. The product (service) can be touched or felt
Franchisee
Tangible
Intangible
Demographics
3. Made up of both money and knowledge to be gained from any job
Who is client of on-site foodservice
Franchise
Who is guest of on-site foodservice
Job Benefit Mix
4. Kept at front desk is made up of bills owed by guests in the house.
Service
House Ledger
Home Meal Replacement
Secondary Destination
5. The study of objectively measurable characteristics of our population - such as age and income
Suggestive selling
Demographics
Energy management systems
Upstairs guest interest
6. Touring - have a wide market & draw travelers from great distances - Grand Canyon - Disney World - Las Vegas
Energy management systems
Tangible
Primary Destination
City Ledger
7. People's different patterns of activities - interests and opinions.
New Product
Market Segmentation
Central reservation systems
Psychographics
8. The person who applies to productive work ideas - concepts - and information
Intangible
Knowledge Worker
New Product
PMS
9. Technological methods of efficient property maintenance and management
Energy management systems
Person Trip
Skills needed by a manager
Two ways to increase sales
10. 4 pounds per person per day
What is a health claim?
How much waste does the average American generate in one day
Job Benefit Mix
% of food dollar spent away from home
11. Serving our social needs
Dietary Schizophrenia
Knowledge Worker
Moment of Truth
Dining Market
12. A product that has not been served before commercially - Egg McMuffin & Chicken McNuggets
How much waste does the average American generate in one day
New-to-world Products
Who is client of on-site foodservice
Property management systems
13. Computer programs used throughout a hotel to keep track of guest registration - reservations - guest folio management - room selections - accounting - supply inventory - and purchasing
Property management systems
New Product
How is success measured in on-site foodservice operations
Back of House Primary Responsibility
14. The reception & entertainment of guests - visitors - or strangers with liberality and goodwill. Institutions that offer shelter - food - or both to people away from home. Hotels - restaurants - casinos - attractions - etc.
What is a health claim?
Demographics
New-to-world Products
Hospitality
15. Guest room rental
Food and beverage retail management systems include
Central reservation systems
Key source of hotel revenue
Consumerism
16. Business format franchising
Most common franchise in restaurant
Concierge duties
% of food dollar spent away from home
Home Meal Replacement
17. Not a restaurant - a delivery method features American comfort foods - chicken - turkey & ham prepared like consumer would make at home - home style cooking. Pizza - Boston Market
Suggestive selling
Home Meal Replacement
Skills needed by a manager
SMERF
18. Average dollar amount of check - average sale per guest
PMS
Check Average
Hospitality Industry
Moment of Truth
19. Property Management System - Computer programs that provide more efficiently the information needed to personnel who need to know. Integrates all systems - reservations - front desk - housekeeping - food & beverage - & accounting
PMS
QSR
Market Segmentation
Check Average
20. One person taking a trip 100 miles or more from home
Calculate Occupancy Rate
Consumerism
Two ways to increase sales
Person Trip
21. Provide electronic connections between hotels and other travel-related companies
Suggestive selling
Energy management systems
Global distribution systems
Franchisee
22. Business format franchising is the type of franchise in hospitality. Includes use of the product (& service) along with access to & use of - all other systems & standards associated with the business.
Upstairs guest interest
Calculate RevPAR
Psychographics
Franchise
23. Must keep in mind 3 objectives: 1 - making the guest welcome personally 2 - making things work fro the guests 3 - making sure that the operation will continue to provide service and meet budget
Skills needed by a manager
Knowledge Worker
Service
Number 1 reason for travel
24. Databases that identify guests' occupancy patterns - lengths of stay - demographic information - types of business - and individual customer profiles
How is success measured in on-site foodservice operations
Customer relationship management systems
What terms are typical nutritional claims?
Consumerism
25. Want the traditional lobby floor attractions of a full-service hotel: dining rooms - cocktail lounges - meeting & banquet rooms - etc. Are willing to pay for extras either because are necessary or they can afford them
Consumerism
Calculate RevPAR
Service
Downstairs guest interest
26. Ties the food or meal with health status or disease prevention - usually relates to & mentions a specific disease.
What is a health claim?
Skills need by entry level position
Economy of scale
Home Meal Replacement
27. 1. Increase sales 2. Reduce costs
Upstairs guest interest
PMS
Market Segmentation
Two best ways to increase profit
28. All actions & reactions that customers perceive they have purchased. Is performed for the guest by people or by systems such as remote check in/out. Performance of the organization and its staff.
House Ledger
Service
Demographics
What terms are typical nutritional claims?
29. Guest satisfaction - personal service - accounting for sales
Franchise
Hospitality Industry
Secondary Destination
Front of House Primary Responsibility
30. Prosumption; Customer involvement with the production of service.
What is a health claim?
Trend in length of trips taken
Upstairs guest interest
Inseparability
31. Identifies groups of customers and prospects who share sufficient characteristics in common that a product and service can be designed and brought to market for their needs.
Market Segmentation
Demographics
What terms are typical nutritional claims?
Covers
32. Number of guests
Dietary Schizophrenia
Skills need by entry level position
How much waste does the average American generate in one day
Covers
33. Rooms revenue / Available rooms or paid occupancy percentage * ADR $18000 / 500 = $36 RevPAR
Job Benefit Mix
Intangible
Calculate RevPAR
Yield Management
34. The individual diner - patient - student - or resident.
Tourism industry
Upstairs guest interest
City Ledger
Who is guest of on-site foodservice
35. Server suggesting something for meal - e.g. 'X wine goes well with Y dish'
Hospitality
Two best ways to increase profit
Suggestive selling
Secondary Destination
36. 1. Product or trade name franchising 2. Business format franchising
Tangible
4 P's of the Marketing Mix
Dietary Schizophrenia
Two types of franchises
37. 1. Electronic-mechanical - range from vending machines to such services as automated check in/out 2. Indirect personal - include telephone or email contacts such as hotel reservations - reservation desk at a restaurant - a room-service taker - housek
Food and beverage retail management systems include
New-to-world Products
Calculate Check Average
Identify/Explain 3 types of service
38. Rooms Sold / Total Rooms Available 300 / 500 = 60%
Tourism industry
Intangible
Calculate Occupancy Rate
Demographics
39. Market segment for lodging business that originates from five primary sources: Social - Military - Educational - Religious & Fraternal
SMERF
Suggestive selling
Who is client of on-site foodservice
Tangible
40. 1. Increase customer base by advertising & promotions 2. Increase sales to current customers by menu redesign - bundling & suggestive selling.
Inseparability
How much waste does the average American generate in one day
Two ways to increase sales
% of food dollar spent away from home
41. Measure the effect of initial spending together with the chain of expenditures that result. For example - a dollar spent in a hotel - some portion of it goes to employees - suppliers - and owners who in turn re-spend it.
Travel Multiplier
Demographics
Hospitality
Number 1 reason for travel
42. Owner of a franchise & possibly land - building - furniture & fixtures or a lease on them. Responsible for hiring employees - supervising daily operations & generally representing themselves in the community as independent businesspeople.
Two ways to increase sales
Franchisee
Person Trip
Market Segmentation
43. The collection of productive businesses and government organizations that serve the traveler away from home.
House Ledger
Tourism industry
Market Segmentation
Franchise
44. What you find upstairs in a hotel - guest rooms - give up extra services for a lower price
Two ways to increase sales
Primary Destination
Upstairs guest interest
House Ledger
45. The institution (bank - university - etc.) along with its managers and policy makers
Knowledge Worker
Who is client of on-site foodservice
Dining Market
Hospitality Industry
46. Educating consumers & acting as advocates - influence social change in an effort to protect rights of consumer. A modern movement for the protection of the consumer against useless - inferior - or dangerous products - misleading advertising - unfair
Food and beverage retail management systems include
4 P's of the Marketing Mix
Consumerism
Tangible
47. Reduced - free - low - healthy - light - lean - symbols - heart - apple
New Product
Inseparability
What terms are typical nutritional claims?
Intangible
48. Quick Service Restaurants - simplification & standardized purchasing - production & service - convenient - McDonald's
Central reservation systems
Energy management systems
QSR
Identify/Explain 3 types of service
49. Theme restaurants in which the diner's experience is centered in the entertainment provided by the restaurant's stage-set-like decor - Hard Rock Cafe - Dave & Buster's. Combine food with various kinds of entertainment - relatively new on scene.
City Ledger
Eatertainment
Upstairs guest interest
Calculate Check Average
50. Product - The guest experience - the food plus the server Price - Value pricing - prices in line with customer expectations Place - Location - multiply the number of places in which their product can be offered Promotion - Advertising - conducted th