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Test your basic knowledge |
Principles Of Hospitality
Start Test
Study First
Subject
:
hospitality
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Rooms revenue / Available rooms or paid occupancy percentage * ADR $18000 / 500 = $36 RevPAR
4 P's of the Marketing Mix
Demographics
Calculate RevPAR
Central reservation systems
2. The individual diner - patient - student - or resident.
Energy management systems
Who is guest of on-site foodservice
Central reservation systems
Eating Market
3. Visit family and friends
Key source of hotel revenue
Market Segmentation
Number 1 reason for travel
% of food dollar spent away from home
4. The attributes (of service) that the customer cannot grasp with any of the five senses.
Who is client of on-site foodservice
Intangible
Calculate Average Room Rate
Suggestive selling
5. Serving our social needs
Upstairs guest interest
Dining Market
Who is client of on-site foodservice
SMERF
6. A product that has not been served before commercially - Egg McMuffin & Chicken McNuggets
Eatertainment
Check Average
Franchisee
New-to-world Products
7. Server suggesting something for meal - e.g. 'X wine goes well with Y dish'
Travel Multiplier
Calculate Check Average
Suggestive selling
4 P's of the Marketing Mix
8. 1. Increase customer base by advertising & promotions 2. Increase sales to current customers by menu redesign - bundling & suggestive selling.
Central reservation systems
Two ways to increase sales
Person Trip
Consumerism
9. Technological methods of efficient property maintenance and management
New-to-world Products
Who is guest of on-site foodservice
Energy management systems
Customer relationship management systems
10. Theme restaurants in which the diner's experience is centered in the entertainment provided by the restaurant's stage-set-like decor - Hard Rock Cafe - Dave & Buster's. Combine food with various kinds of entertainment - relatively new on scene.
SMERF
Food and beverage retail management systems include
% of food dollar spent away from home
Eatertainment
11. 1. Increase sales 2. Reduce costs
How much waste does the average American generate in one day
Check Average
Two best ways to increase profit
Property management systems
12. May not require any skills - dishwasher - busser - etc. - but knowledge can be learned from these jobs.
Front of House Primary Responsibility
New Product
Calculate Check Average
Skills need by entry level position
13. Guest satisfaction - personal service - accounting for sales
Front of House Primary Responsibility
Food and beverage retail management systems include
City Ledger
Who is guest of on-site foodservice
14. The person who applies to productive work ideas - concepts - and information
QSR
Franchisee
Knowledge Worker
Two types of franchises
15. 4 pounds per person per day
New Product
How much waste does the average American generate in one day
Suggestive selling
Tangible
16. All actions & reactions that customers perceive they have purchased. Is performed for the guest by people or by systems such as remote check in/out. Performance of the organization and its staff.
Eating Market
Calculate Check Average
Service
Who is guest of on-site foodservice
17. Made up of both money and knowledge to be gained from any job
Tangible
Dining Market
Job Benefit Mix
Who is client of on-site foodservice
18. Market segment for lodging business that originates from five primary sources: Social - Military - Educational - Religious & Fraternal
4 P's of the Marketing Mix
Skills needed by a manager
Economy of scale
SMERF
19. Reduced - free - low - healthy - light - lean - symbols - heart - apple
Hospitality Industry
Two ways to increase sales
What terms are typical nutritional claims?
City Ledger
20. Databases that identify guests' occupancy patterns - lengths of stay - demographic information - types of business - and individual customer profiles
Customer relationship management systems
New-to-world Products
Two ways to increase sales
Inseparability
21. Rooms Sold / Total Rooms Available 300 / 500 = 60%
Property management systems
Covers
How much waste does the average American generate in one day
Calculate Occupancy Rate
22. Serving our biological needs
House Ledger
Eating Market
Consumerism
Back of House Primary Responsibility
23. More you buy the cheaper it is - Purchasing economies
Key source of hotel revenue
Eating Market
Economy of scale
Number 1 reason for travel
24. What you find upstairs in a hotel - guest rooms - give up extra services for a lower price
Economy of scale
4 P's of the Marketing Mix
Consumerism
Upstairs guest interest
25. The study of objectively measurable characteristics of our population - such as age and income
Upstairs guest interest
Demographics
Skills need by entry level position
Yield Management
26. The product (service) can be touched or felt
Tangible
Tourism industry
Economy of scale
Moment of Truth
27. Includes hotels & restaurants as well as many other types of institutions that offer shelter and/or food (& entertainment - etc.) to people away from home.
House Ledger
Hospitality Industry
Hospitality
Job Benefit Mix
28. One person taking a trip 100 miles or more from home
Intangible
Person Trip
Job Benefit Mix
Tourism industry
29. Owner of a franchise & possibly land - building - furniture & fixtures or a lease on them. Responsible for hiring employees - supervising daily operations & generally representing themselves in the community as independent businesspeople.
Customer relationship management systems
Back of House Primary Responsibility
Franchisee
Central reservation systems
30. Property Management System - Computer programs that provide more efficiently the information needed to personnel who need to know. Integrates all systems - reservations - front desk - housekeeping - food & beverage - & accounting
Property management systems
Hospitality
PMS
Most common franchise in restaurant
31. Guest room rental
Key source of hotel revenue
Calculate Check Average
Who is guest of on-site foodservice
SMERF
32. Provide guest service and information. Knows the right restaurant - best shows - and can get reservations or tickets
Check Average
Concierge duties
Person Trip
Two best ways to increase profit
33. People's different patterns of activities - interests and opinions.
Check Average
Secondary Destination
Most common franchise in restaurant
Psychographics
34. Must keep in mind 3 objectives: 1 - making the guest welcome personally 2 - making things work fro the guests 3 - making sure that the operation will continue to provide service and meet budget
Skills needed by a manager
Calculate Occupancy Rate
Concierge duties
Service
35. Are guests encounters; Any time a staff member has the opportunity to make the guest happy; Every hospitality organization has thousands of these every day; Service provider and customer must work together in order for the service to be successful; T
Property management systems
SMERF
Moment of Truth
Market Segmentation
36. Computer programs used throughout a hotel to keep track of guest registration - reservations - guest folio management - room selections - accounting - supply inventory - and purchasing
Property management systems
Yield Management
Hospitality
Energy management systems
37. Want the traditional lobby floor attractions of a full-service hotel: dining rooms - cocktail lounges - meeting & banquet rooms - etc. Are willing to pay for extras either because are necessary or they can afford them
Psychographics
Tangible
QSR
Downstairs guest interest
38. Consumers are concerned about their health & about pleasing themselves. Sometimes they act on their concerns & sometimes on their need for pleasure. Sometimes they watch what they eat at home - but are less careful when dining out.
Intangible
Dining Market
Central reservation systems
Dietary Schizophrenia
39. Touring - have a wide market & draw travelers from great distances - Grand Canyon - Disney World - Las Vegas
Primary Destination
Global distribution systems
Key source of hotel revenue
Calculate Average Room Rate
40. Product - The guest experience - the food plus the server Price - Value pricing - prices in line with customer expectations Place - Location - multiply the number of places in which their product can be offered Promotion - Advertising - conducted th
41. 48% - 50%
PMS
% of food dollar spent away from home
Upstairs guest interest
Franchise
42. The reception & entertainment of guests - visitors - or strangers with liberality and goodwill. Institutions that offer shelter - food - or both to people away from home. Hotels - restaurants - casinos - attractions - etc.
Eating Market
Tourism industry
Number 1 reason for travel
Hospitality
43. Ties the food or meal with health status or disease prevention - usually relates to & mentions a specific disease.
QSR
What is a health claim?
Consumerism
Home Meal Replacement
44. Dollar sales / Number of rooms sold $18000 / 300 = $60 ADR
Two best ways to increase profit
QSR
Intangible
Calculate Average Room Rate
45. Provide electronic connections between hotels and other travel-related companies
Demographics
Psychographics
Global distribution systems
Moment of Truth
46. Involves varying room rates according to the demand for rooms in any given time period. Based on combining a history of room demand with current forecast for demand. Get the best combination of occupancy & ADR. No need to sell rooms at a discount if
Check Average
Yield Management
Hospitality
New Product
47. Quick Service Restaurants - simplification & standardized purchasing - production & service - convenient - McDonald's
Two ways to increase sales
QSR
Tourism industry
Psychographics
48. 1. Product or trade name franchising 2. Business format franchising
Two types of franchises
Trend in length of trips taken
Eating Market
Upstairs guest interest
49. Business format franchising
Tourism industry
Upstairs guest interest
Suggestive selling
Most common franchise in restaurant
50. Business format franchising is the type of franchise in hospitality. Includes use of the product (& service) along with access to & use of - all other systems & standards associated with the business.
New-to-world Products
Franchise
% of food dollar spent away from home
Psychographics