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Test your basic knowledge |
Principles Of Hospitality
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Subject
:
hospitality
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Prosumption; Customer involvement with the production of service.
What is a health claim?
Inseparability
Covers
Central reservation systems
2. Charges made by guests after checked out & charges by other persons not hotel guests
Home Meal Replacement
Two types of franchises
City Ledger
Service
3. Server suggesting something for meal - e.g. 'X wine goes well with Y dish'
Suggestive selling
SMERF
Trend in length of trips taken
What terms are typical nutritional claims?
4. Product - The guest experience - the food plus the server Price - Value pricing - prices in line with customer expectations Place - Location - multiply the number of places in which their product can be offered Promotion - Advertising - conducted th
5. Made up of both money and knowledge to be gained from any job
Job Benefit Mix
How much waste does the average American generate in one day
Who is guest of on-site foodservice
Check Average
6. Quick Service Restaurants - simplification & standardized purchasing - production & service - convenient - McDonald's
Skills needed by a manager
Yield Management
QSR
4 P's of the Marketing Mix
7. May not require any skills - dishwasher - busser - etc. - but knowledge can be learned from these jobs.
Front of House Primary Responsibility
Skills need by entry level position
House Ledger
% of food dollar spent away from home
8. Serving our social needs
Demographics
Moment of Truth
Who is guest of on-site foodservice
Dining Market
9. 1. Increase sales 2. Reduce costs
Demographics
Two best ways to increase profit
Calculate Check Average
Who is guest of on-site foodservice
10. Involves varying room rates according to the demand for rooms in any given time period. Based on combining a history of room demand with current forecast for demand. Get the best combination of occupancy & ADR. No need to sell rooms at a discount if
Market Segmentation
Property management systems
Yield Management
Psychographics
11. What you find upstairs in a hotel - guest rooms - give up extra services for a lower price
Upstairs guest interest
Tourism industry
Property management systems
4 P's of the Marketing Mix
12. All actions & reactions that customers perceive they have purchased. Is performed for the guest by people or by systems such as remote check in/out. Performance of the organization and its staff.
Property management systems
Calculate RevPAR
Consumerism
Service
13. Ties the food or meal with health status or disease prevention - usually relates to & mentions a specific disease.
SMERF
What is a health claim?
Consumerism
Hospitality Industry
14. The study of objectively measurable characteristics of our population - such as age and income
Dietary Schizophrenia
4 P's of the Marketing Mix
Demographics
Franchisee
15. 1. Electronic-mechanical - range from vending machines to such services as automated check in/out 2. Indirect personal - include telephone or email contacts such as hotel reservations - reservation desk at a restaurant - a room-service taker - housek
Identify/Explain 3 types of service
Demographics
Knowledge Worker
Service
16. The reception & entertainment of guests - visitors - or strangers with liberality and goodwill. Institutions that offer shelter - food - or both to people away from home. Hotels - restaurants - casinos - attractions - etc.
Eatertainment
Hospitality
Global distribution systems
Eating Market
17. Identifies groups of customers and prospects who share sufficient characteristics in common that a product and service can be designed and brought to market for their needs.
Dietary Schizophrenia
Market Segmentation
Tourism industry
Covers
18. Reduced - free - low - healthy - light - lean - symbols - heart - apple
Check Average
Two ways to increase sales
What terms are typical nutritional claims?
Intangible
19. Want the traditional lobby floor attractions of a full-service hotel: dining rooms - cocktail lounges - meeting & banquet rooms - etc. Are willing to pay for extras either because are necessary or they can afford them
Downstairs guest interest
Back of House Primary Responsibility
Calculate Check Average
Hospitality Industry
20. More you buy the cheaper it is - Purchasing economies
New Product
Economy of scale
Most common franchise in restaurant
New-to-world Products
21. Consumers are concerned about their health & about pleasing themselves. Sometimes they act on their concerns & sometimes on their need for pleasure. Sometimes they watch what they eat at home - but are less careful when dining out.
Dietary Schizophrenia
How is success measured in on-site foodservice operations
Number 1 reason for travel
4 P's of the Marketing Mix
22. Must keep in mind 3 objectives: 1 - making the guest welcome personally 2 - making things work fro the guests 3 - making sure that the operation will continue to provide service and meet budget
PMS
Tangible
Knowledge Worker
Skills needed by a manager
23. Market segment for lodging business that originates from five primary sources: Social - Military - Educational - Religious & Fraternal
Economy of scale
SMERF
Skills needed by a manager
House Ledger
24. Owner of a franchise & possibly land - building - furniture & fixtures or a lease on them. Responsible for hiring employees - supervising daily operations & generally representing themselves in the community as independent businesspeople.
Skills need by entry level position
Franchisee
Central reservation systems
Trend in length of trips taken
25. Provide electronic connections between hotels and other travel-related companies
Property management systems
What terms are typical nutritional claims?
Global distribution systems
Person Trip
26. Technological methods of efficient property maintenance and management
New-to-world Products
Energy management systems
Property management systems
Hospitality Industry
27. Theme restaurants in which the diner's experience is centered in the entertainment provided by the restaurant's stage-set-like decor - Hard Rock Cafe - Dave & Buster's. Combine food with various kinds of entertainment - relatively new on scene.
How is success measured in on-site foodservice operations
Two best ways to increase profit
Eatertainment
% of food dollar spent away from home
28. Guest satisfaction - personal service - accounting for sales
What is a health claim?
New Product
How much waste does the average American generate in one day
Front of House Primary Responsibility
29. A product that has not been served before commercially - Egg McMuffin & Chicken McNuggets
New-to-world Products
Calculate Average Room Rate
Primary Destination
Skills needed by a manager
30. Rooms Sold / Total Rooms Available 300 / 500 = 60%
Who is guest of on-site foodservice
How much waste does the average American generate in one day
Calculate Occupancy Rate
Tangible
31. 1. Product or trade name franchising 2. Business format franchising
Two types of franchises
Hospitality Industry
Dining Market
Franchise
32. The individual diner - patient - student - or resident.
Dietary Schizophrenia
Who is guest of on-site foodservice
Demographics
Upstairs guest interest
33. Business format franchising is the type of franchise in hospitality. Includes use of the product (& service) along with access to & use of - all other systems & standards associated with the business.
City Ledger
Global distribution systems
% of food dollar spent away from home
Franchise
34. Guest room rental
Psychographics
Person Trip
Key source of hotel revenue
Dining Market
35. Most are 1-2 nights in duration - combining business and pleasure
Customer relationship management systems
Inseparability
Trend in length of trips taken
Person Trip
36. Participation rate
Service
Travel Multiplier
How is success measured in on-site foodservice operations
Upstairs guest interest
37. Sales - catering - purchasing - inventory - time - attendance - labor scheduling
Food and beverage retail management systems include
Skills need by entry level position
Knowledge Worker
Secondary Destination
38. Are guests encounters; Any time a staff member has the opportunity to make the guest happy; Every hospitality organization has thousands of these every day; Service provider and customer must work together in order for the service to be successful; T
Dietary Schizophrenia
Moment of Truth
PMS
Two ways to increase sales
39. Rooms revenue / Available rooms or paid occupancy percentage * ADR $18000 / 500 = $36 RevPAR
Franchisee
Secondary Destination
Demographics
Calculate RevPAR
40. Computer programs used throughout a hotel to keep track of guest registration - reservations - guest folio management - room selections - accounting - supply inventory - and purchasing
What is a health claim?
Property management systems
Most common franchise in restaurant
Two types of franchises
41. Measure the effect of initial spending together with the chain of expenditures that result. For example - a dollar spent in a hotel - some portion of it goes to employees - suppliers - and owners who in turn re-spend it.
Travel Multiplier
Upstairs guest interest
Key source of hotel revenue
Check Average
42. The attributes (of service) that the customer cannot grasp with any of the five senses.
Back of House Primary Responsibility
Intangible
Trend in length of trips taken
Dietary Schizophrenia
43. Serving our biological needs
Upstairs guest interest
Tangible
What is a health claim?
Eating Market
44. Databases that identify guests' occupancy patterns - lengths of stay - demographic information - types of business - and individual customer profiles
Back of House Primary Responsibility
Customer relationship management systems
House Ledger
Yield Management
45. The product (service) can be touched or felt
Food and beverage retail management systems include
Concierge duties
Tangible
SMERF
46. 1. Increase customer base by advertising & promotions 2. Increase sales to current customers by menu redesign - bundling & suggestive selling.
Two ways to increase sales
Dietary Schizophrenia
New-to-world Products
Job Benefit Mix
47. The collection of productive businesses and government organizations that serve the traveler away from home.
Travel Multiplier
Franchise
Demographics
Tourism industry
48. 48% - 50%
Upstairs guest interest
Franchisee
% of food dollar spent away from home
SMERF
49. Stopover - draw people from nearby areas or induce people to stop on the way by - Sports centers - zoos & aquariums - museums
What is a health claim?
Secondary Destination
Dietary Schizophrenia
Upstairs guest interest
50. The institution (bank - university - etc.) along with its managers and policy makers
Dining Market
Hospitality Industry
Who is client of on-site foodservice
Food and beverage retail management systems include
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