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Test your basic knowledge |
Principles Of Hospitality
Start Test
Study First
Subject
:
hospitality
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. 1. Increase sales 2. Reduce costs
QSR
Eating Market
Dining Market
Two best ways to increase profit
2. 1. Electronic-mechanical - range from vending machines to such services as automated check in/out 2. Indirect personal - include telephone or email contacts such as hotel reservations - reservation desk at a restaurant - a room-service taker - housek
New-to-world Products
Identify/Explain 3 types of service
Upstairs guest interest
Covers
3. Must keep in mind 3 objectives: 1 - making the guest welcome personally 2 - making things work fro the guests 3 - making sure that the operation will continue to provide service and meet budget
Skills needed by a manager
4 P's of the Marketing Mix
Intangible
Energy management systems
4. Stopover - draw people from nearby areas or induce people to stop on the way by - Sports centers - zoos & aquariums - museums
Most common franchise in restaurant
Back of House Primary Responsibility
Secondary Destination
Property management systems
5. The person who applies to productive work ideas - concepts - and information
Energy management systems
Franchisee
Intangible
Knowledge Worker
6. Want the traditional lobby floor attractions of a full-service hotel: dining rooms - cocktail lounges - meeting & banquet rooms - etc. Are willing to pay for extras either because are necessary or they can afford them
Market Segmentation
Downstairs guest interest
% of food dollar spent away from home
QSR
7. 48% - 50%
Calculate Average Room Rate
Primary Destination
Property management systems
% of food dollar spent away from home
8. 4 pounds per person per day
Tourism industry
How much waste does the average American generate in one day
% of food dollar spent away from home
Customer relationship management systems
9. Quick Service Restaurants - simplification & standardized purchasing - production & service - convenient - McDonald's
Key source of hotel revenue
QSR
Check Average
Skills need by entry level position
10. Identifies groups of customers and prospects who share sufficient characteristics in common that a product and service can be designed and brought to market for their needs.
Property management systems
Customer relationship management systems
How is success measured in on-site foodservice operations
Market Segmentation
11. The product (service) can be touched or felt
Tangible
4 P's of the Marketing Mix
Demographics
Yield Management
12. Involves varying room rates according to the demand for rooms in any given time period. Based on combining a history of room demand with current forecast for demand. Get the best combination of occupancy & ADR. No need to sell rooms at a discount if
Yield Management
Eatertainment
New Product
Back of House Primary Responsibility
13. Prosumption; Customer involvement with the production of service.
QSR
What is a health claim?
Inseparability
Who is guest of on-site foodservice
14. Are guests encounters; Any time a staff member has the opportunity to make the guest happy; Every hospitality organization has thousands of these every day; Service provider and customer must work together in order for the service to be successful; T
Moment of Truth
Inseparability
Who is client of on-site foodservice
Energy management systems
15. Educating consumers & acting as advocates - influence social change in an effort to protect rights of consumer. A modern movement for the protection of the consumer against useless - inferior - or dangerous products - misleading advertising - unfair
Consumerism
Who is guest of on-site foodservice
Yield Management
Property management systems
16. The study of objectively measurable characteristics of our population - such as age and income
Concierge duties
Global distribution systems
Demographics
Primary Destination
17. Guest room rental
Concierge duties
SMERF
Key source of hotel revenue
Front of House Primary Responsibility
18. The collection of productive businesses and government organizations that serve the traveler away from home.
Tourism industry
Travel Multiplier
Upstairs guest interest
Food and beverage retail management systems include
19. Total dollar sales / Number of guests served during the period
Hospitality Industry
Two ways to increase sales
Calculate Check Average
Skills need by entry level position
20. Participation rate
How is success measured in on-site foodservice operations
Tangible
Calculate Occupancy Rate
4 P's of the Marketing Mix
21. 1. Product or trade name franchising 2. Business format franchising
Secondary Destination
Yield Management
Two types of franchises
Central reservation systems
22. Kept at front desk is made up of bills owed by guests in the house.
Secondary Destination
House Ledger
Franchisee
What is a health claim?
23. The attributes (of service) that the customer cannot grasp with any of the five senses.
Franchise
Intangible
What terms are typical nutritional claims?
Who is guest of on-site foodservice
24. A product new to that establishment's menu. Wendy's adding baked potato as an entree.
Home Meal Replacement
New Product
Who is guest of on-site foodservice
Check Average
25. Dollar sales / Number of rooms sold $18000 / 300 = $60 ADR
Identify/Explain 3 types of service
4 P's of the Marketing Mix
Calculate Average Room Rate
Key source of hotel revenue
26. Rooms Sold / Total Rooms Available 300 / 500 = 60%
Franchise
Property management systems
Economy of scale
Calculate Occupancy Rate
27. Theme restaurants in which the diner's experience is centered in the entertainment provided by the restaurant's stage-set-like decor - Hard Rock Cafe - Dave & Buster's. Combine food with various kinds of entertainment - relatively new on scene.
Dietary Schizophrenia
Eatertainment
Check Average
Concierge duties
28. A product that has not been served before commercially - Egg McMuffin & Chicken McNuggets
Hospitality
New-to-world Products
Demographics
Most common franchise in restaurant
29. Market segment for lodging business that originates from five primary sources: Social - Military - Educational - Religious & Fraternal
Eating Market
How much waste does the average American generate in one day
SMERF
Economy of scale
30. Databases that identify guests' occupancy patterns - lengths of stay - demographic information - types of business - and individual customer profiles
Moment of Truth
QSR
SMERF
Customer relationship management systems
31. Not a restaurant - a delivery method features American comfort foods - chicken - turkey & ham prepared like consumer would make at home - home style cooking. Pizza - Boston Market
City Ledger
Home Meal Replacement
Food and beverage retail management systems include
What terms are typical nutritional claims?
32. Allow customers to call a central - toll-free number and make a reservation with any property in the system
Global distribution systems
Dietary Schizophrenia
Moment of Truth
Central reservation systems
33. Business format franchising is the type of franchise in hospitality. Includes use of the product (& service) along with access to & use of - all other systems & standards associated with the business.
Franchise
Identify/Explain 3 types of service
Home Meal Replacement
Tourism industry
34. Server suggesting something for meal - e.g. 'X wine goes well with Y dish'
New-to-world Products
Dietary Schizophrenia
Most common franchise in restaurant
Suggestive selling
35. Touring - have a wide market & draw travelers from great distances - Grand Canyon - Disney World - Las Vegas
Calculate RevPAR
What terms are typical nutritional claims?
Eatertainment
Primary Destination
36. Technological methods of efficient property maintenance and management
Calculate Average Room Rate
Energy management systems
Inseparability
Customer relationship management systems
37. Provide guest service and information. Knows the right restaurant - best shows - and can get reservations or tickets
City Ledger
Consumerism
Secondary Destination
Concierge duties
38. Business format franchising
Most common franchise in restaurant
Tourism industry
Skills need by entry level position
Two best ways to increase profit
39. The quality of the food the guest is served - food safety - sanitation - food cost control
Identify/Explain 3 types of service
% of food dollar spent away from home
Back of House Primary Responsibility
Job Benefit Mix
40. People's different patterns of activities - interests and opinions.
Dietary Schizophrenia
Psychographics
Person Trip
Two types of franchises
41. Reduced - free - low - healthy - light - lean - symbols - heart - apple
Calculate Average Room Rate
Knowledge Worker
Property management systems
What terms are typical nutritional claims?
42. Owner of a franchise & possibly land - building - furniture & fixtures or a lease on them. Responsible for hiring employees - supervising daily operations & generally representing themselves in the community as independent businesspeople.
Market Segmentation
Identify/Explain 3 types of service
Franchisee
New-to-world Products
43. Number of guests
Dietary Schizophrenia
Concierge duties
Skills need by entry level position
Covers
44. Product - The guest experience - the food plus the server Price - Value pricing - prices in line with customer expectations Place - Location - multiply the number of places in which their product can be offered Promotion - Advertising - conducted th
45. More you buy the cheaper it is - Purchasing economies
Who is guest of on-site foodservice
Global distribution systems
Market Segmentation
Economy of scale
46. Average dollar amount of check - average sale per guest
Check Average
Eatertainment
Travel Multiplier
Skills needed by a manager
47. Made up of both money and knowledge to be gained from any job
Economy of scale
Job Benefit Mix
QSR
Intangible
48. Serving our social needs
Front of House Primary Responsibility
Dining Market
Hospitality
Number 1 reason for travel
49. Consumers are concerned about their health & about pleasing themselves. Sometimes they act on their concerns & sometimes on their need for pleasure. Sometimes they watch what they eat at home - but are less careful when dining out.
Food and beverage retail management systems include
Dietary Schizophrenia
Central reservation systems
Person Trip
50. Property Management System - Computer programs that provide more efficiently the information needed to personnel who need to know. Integrates all systems - reservations - front desk - housekeeping - food & beverage - & accounting
% of food dollar spent away from home
Yield Management
Downstairs guest interest
PMS