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Test your basic knowledge |
Principles Of Hospitality
Start Test
Study First
Subject
:
hospitality
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Market segment for lodging business that originates from five primary sources: Social - Military - Educational - Religious & Fraternal
SMERF
Property management systems
Hospitality
Covers
2. A product new to that establishment's menu. Wendy's adding baked potato as an entree.
Moment of Truth
Tangible
New Product
Two types of franchises
3. Made up of both money and knowledge to be gained from any job
Tangible
4 P's of the Marketing Mix
Covers
Job Benefit Mix
4. Consumers are concerned about their health & about pleasing themselves. Sometimes they act on their concerns & sometimes on their need for pleasure. Sometimes they watch what they eat at home - but are less careful when dining out.
Key source of hotel revenue
City Ledger
Intangible
Dietary Schizophrenia
5. 1. Increase customer base by advertising & promotions 2. Increase sales to current customers by menu redesign - bundling & suggestive selling.
Downstairs guest interest
Calculate Check Average
Two ways to increase sales
% of food dollar spent away from home
6. Allow customers to call a central - toll-free number and make a reservation with any property in the system
Food and beverage retail management systems include
Back of House Primary Responsibility
Central reservation systems
Service
7. Educating consumers & acting as advocates - influence social change in an effort to protect rights of consumer. A modern movement for the protection of the consumer against useless - inferior - or dangerous products - misleading advertising - unfair
What is a health claim?
Consumerism
Economy of scale
Who is client of on-site foodservice
8. Not a restaurant - a delivery method features American comfort foods - chicken - turkey & ham prepared like consumer would make at home - home style cooking. Pizza - Boston Market
Secondary Destination
Home Meal Replacement
Primary Destination
Dining Market
9. Computer programs used throughout a hotel to keep track of guest registration - reservations - guest folio management - room selections - accounting - supply inventory - and purchasing
Most common franchise in restaurant
Food and beverage retail management systems include
Property management systems
SMERF
10. Stopover - draw people from nearby areas or induce people to stop on the way by - Sports centers - zoos & aquariums - museums
Secondary Destination
PMS
Economy of scale
Franchise
11. Property Management System - Computer programs that provide more efficiently the information needed to personnel who need to know. Integrates all systems - reservations - front desk - housekeeping - food & beverage - & accounting
Dietary Schizophrenia
PMS
Covers
Consumerism
12. Number of guests
Covers
Two best ways to increase profit
Calculate Occupancy Rate
Tangible
13. Technological methods of efficient property maintenance and management
Calculate Occupancy Rate
Market Segmentation
Energy management systems
City Ledger
14. Theme restaurants in which the diner's experience is centered in the entertainment provided by the restaurant's stage-set-like decor - Hard Rock Cafe - Dave & Buster's. Combine food with various kinds of entertainment - relatively new on scene.
Job Benefit Mix
Eatertainment
Global distribution systems
Inseparability
15. Product - The guest experience - the food plus the server Price - Value pricing - prices in line with customer expectations Place - Location - multiply the number of places in which their product can be offered Promotion - Advertising - conducted th
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16. May not require any skills - dishwasher - busser - etc. - but knowledge can be learned from these jobs.
Tangible
Eating Market
Skills need by entry level position
Service
17. Must keep in mind 3 objectives: 1 - making the guest welcome personally 2 - making things work fro the guests 3 - making sure that the operation will continue to provide service and meet budget
% of food dollar spent away from home
Calculate Occupancy Rate
Franchisee
Skills needed by a manager
18. Provide electronic connections between hotels and other travel-related companies
PMS
Key source of hotel revenue
Global distribution systems
Service
19. Average dollar amount of check - average sale per guest
Covers
Skills needed by a manager
Check Average
Two types of franchises
20. 4 pounds per person per day
Calculate Average Room Rate
How much waste does the average American generate in one day
What is a health claim?
Covers
21. The product (service) can be touched or felt
Concierge duties
Hospitality
Tangible
Energy management systems
22. Participation rate
Calculate Check Average
Who is guest of on-site foodservice
Travel Multiplier
How is success measured in on-site foodservice operations
23. The study of objectively measurable characteristics of our population - such as age and income
Demographics
Home Meal Replacement
Market Segmentation
Eatertainment
24. Most are 1-2 nights in duration - combining business and pleasure
Eatertainment
Two best ways to increase profit
Trend in length of trips taken
Upstairs guest interest
25. A product that has not been served before commercially - Egg McMuffin & Chicken McNuggets
New-to-world Products
Concierge duties
QSR
Job Benefit Mix
26. 1. Increase sales 2. Reduce costs
Knowledge Worker
What terms are typical nutritional claims?
% of food dollar spent away from home
Two best ways to increase profit
27. The attributes (of service) that the customer cannot grasp with any of the five senses.
Intangible
Customer relationship management systems
SMERF
Dietary Schizophrenia
28. Identifies groups of customers and prospects who share sufficient characteristics in common that a product and service can be designed and brought to market for their needs.
Market Segmentation
Eatertainment
Central reservation systems
Primary Destination
29. Databases that identify guests' occupancy patterns - lengths of stay - demographic information - types of business - and individual customer profiles
Customer relationship management systems
How is success measured in on-site foodservice operations
Two best ways to increase profit
Skills need by entry level position
30. Charges made by guests after checked out & charges by other persons not hotel guests
City Ledger
Who is guest of on-site foodservice
Service
Travel Multiplier
31. Rooms revenue / Available rooms or paid occupancy percentage * ADR $18000 / 500 = $36 RevPAR
Market Segmentation
How is success measured in on-site foodservice operations
Calculate RevPAR
Concierge duties
32. Business format franchising is the type of franchise in hospitality. Includes use of the product (& service) along with access to & use of - all other systems & standards associated with the business.
Demographics
Tangible
Franchise
Front of House Primary Responsibility
33. Serving our social needs
Eating Market
Franchisee
Dining Market
New-to-world Products
34. Visit family and friends
Skills needed by a manager
Food and beverage retail management systems include
Number 1 reason for travel
4 P's of the Marketing Mix
35. Rooms Sold / Total Rooms Available 300 / 500 = 60%
Two types of franchises
Calculate Occupancy Rate
Tourism industry
New Product
36. Serving our biological needs
Property management systems
Global distribution systems
Tangible
Eating Market
37. Sales - catering - purchasing - inventory - time - attendance - labor scheduling
Calculate Occupancy Rate
Customer relationship management systems
Food and beverage retail management systems include
Economy of scale
38. Want the traditional lobby floor attractions of a full-service hotel: dining rooms - cocktail lounges - meeting & banquet rooms - etc. Are willing to pay for extras either because are necessary or they can afford them
Energy management systems
Calculate Average Room Rate
Who is client of on-site foodservice
Downstairs guest interest
39. What you find upstairs in a hotel - guest rooms - give up extra services for a lower price
Back of House Primary Responsibility
Upstairs guest interest
Skills needed by a manager
Concierge duties
40. The person who applies to productive work ideas - concepts - and information
Back of House Primary Responsibility
Knowledge Worker
Market Segmentation
Skills needed by a manager
41. Touring - have a wide market & draw travelers from great distances - Grand Canyon - Disney World - Las Vegas
Most common franchise in restaurant
Franchisee
Back of House Primary Responsibility
Primary Destination
42. Ties the food or meal with health status or disease prevention - usually relates to & mentions a specific disease.
Inseparability
What is a health claim?
Energy management systems
Front of House Primary Responsibility
43. 1. Product or trade name franchising 2. Business format franchising
Knowledge Worker
Two types of franchises
Property management systems
Two ways to increase sales
44. Business format franchising
How is success measured in on-site foodservice operations
Most common franchise in restaurant
Yield Management
Global distribution systems
45. 48% - 50%
Demographics
Primary Destination
% of food dollar spent away from home
Calculate Average Room Rate
46. 1. Electronic-mechanical - range from vending machines to such services as automated check in/out 2. Indirect personal - include telephone or email contacts such as hotel reservations - reservation desk at a restaurant - a room-service taker - housek
Identify/Explain 3 types of service
Customer relationship management systems
Skills needed by a manager
Suggestive selling
47. Kept at front desk is made up of bills owed by guests in the house.
New-to-world Products
House Ledger
Eatertainment
How much waste does the average American generate in one day
48. Includes hotels & restaurants as well as many other types of institutions that offer shelter and/or food (& entertainment - etc.) to people away from home.
Hospitality Industry
Secondary Destination
Concierge duties
Tangible
49. The collection of productive businesses and government organizations that serve the traveler away from home.
Two types of franchises
Tourism industry
Service
Dining Market
50. Server suggesting something for meal - e.g. 'X wine goes well with Y dish'
Suggestive selling
Front of House Primary Responsibility
Downstairs guest interest
Who is client of on-site foodservice