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Test your basic knowledge |
Principles Of Hospitality
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Study First
Subject
:
hospitality
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Most are 1-2 nights in duration - combining business and pleasure
Consumerism
Trend in length of trips taken
New Product
Home Meal Replacement
2. Prosumption; Customer involvement with the production of service.
Back of House Primary Responsibility
Inseparability
PMS
City Ledger
3. The collection of productive businesses and government organizations that serve the traveler away from home.
Two best ways to increase profit
Tourism industry
SMERF
Downstairs guest interest
4. Participation rate
Customer relationship management systems
How is success measured in on-site foodservice operations
Person Trip
Downstairs guest interest
5. 48% - 50%
Moment of Truth
Customer relationship management systems
% of food dollar spent away from home
Identify/Explain 3 types of service
6. Technological methods of efficient property maintenance and management
Energy management systems
Calculate Occupancy Rate
Franchisee
House Ledger
7. Quick Service Restaurants - simplification & standardized purchasing - production & service - convenient - McDonald's
Central reservation systems
Check Average
Upstairs guest interest
QSR
8. Business format franchising
Central reservation systems
Market Segmentation
Key source of hotel revenue
Most common franchise in restaurant
9. Provide guest service and information. Knows the right restaurant - best shows - and can get reservations or tickets
Person Trip
Travel Multiplier
Number 1 reason for travel
Concierge duties
10. 4 pounds per person per day
How much waste does the average American generate in one day
Primary Destination
Energy management systems
What is a health claim?
11. Provide electronic connections between hotels and other travel-related companies
Calculate Occupancy Rate
Global distribution systems
Eating Market
Check Average
12. Consumers are concerned about their health & about pleasing themselves. Sometimes they act on their concerns & sometimes on their need for pleasure. Sometimes they watch what they eat at home - but are less careful when dining out.
PMS
Yield Management
Dietary Schizophrenia
How is success measured in on-site foodservice operations
13. Identifies groups of customers and prospects who share sufficient characteristics in common that a product and service can be designed and brought to market for their needs.
Property management systems
Inseparability
Person Trip
Market Segmentation
14. People's different patterns of activities - interests and opinions.
Number 1 reason for travel
Psychographics
Skills need by entry level position
Franchise
15. Product - The guest experience - the food plus the server Price - Value pricing - prices in line with customer expectations Place - Location - multiply the number of places in which their product can be offered Promotion - Advertising - conducted th
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16. The study of objectively measurable characteristics of our population - such as age and income
4 P's of the Marketing Mix
Two types of franchises
Demographics
Number 1 reason for travel
17. All actions & reactions that customers perceive they have purchased. Is performed for the guest by people or by systems such as remote check in/out. Performance of the organization and its staff.
Yield Management
Hospitality Industry
Franchisee
Service
18. More you buy the cheaper it is - Purchasing economies
Economy of scale
Calculate RevPAR
Back of House Primary Responsibility
PMS
19. 1. Product or trade name franchising 2. Business format franchising
Number 1 reason for travel
Hospitality
Two types of franchises
Skills needed by a manager
20. Market segment for lodging business that originates from five primary sources: Social - Military - Educational - Religious & Fraternal
Eatertainment
Inseparability
SMERF
Moment of Truth
21. Number of guests
Tourism industry
Calculate Occupancy Rate
Covers
Most common franchise in restaurant
22. The institution (bank - university - etc.) along with its managers and policy makers
Who is client of on-site foodservice
Key source of hotel revenue
PMS
Eating Market
23. Total dollar sales / Number of guests served during the period
Upstairs guest interest
Psychographics
Calculate Check Average
% of food dollar spent away from home
24. Guest satisfaction - personal service - accounting for sales
Skills needed by a manager
Food and beverage retail management systems include
Front of House Primary Responsibility
Knowledge Worker
25. Must keep in mind 3 objectives: 1 - making the guest welcome personally 2 - making things work fro the guests 3 - making sure that the operation will continue to provide service and meet budget
Two best ways to increase profit
Skills needed by a manager
Energy management systems
Two ways to increase sales
26. The individual diner - patient - student - or resident.
Travel Multiplier
Number 1 reason for travel
Market Segmentation
Who is guest of on-site foodservice
27. What you find upstairs in a hotel - guest rooms - give up extra services for a lower price
Covers
Consumerism
Upstairs guest interest
Intangible
28. Sales - catering - purchasing - inventory - time - attendance - labor scheduling
Food and beverage retail management systems include
Service
What is a health claim?
How is success measured in on-site foodservice operations
29. Want the traditional lobby floor attractions of a full-service hotel: dining rooms - cocktail lounges - meeting & banquet rooms - etc. Are willing to pay for extras either because are necessary or they can afford them
City Ledger
Calculate RevPAR
Intangible
Downstairs guest interest
30. Theme restaurants in which the diner's experience is centered in the entertainment provided by the restaurant's stage-set-like decor - Hard Rock Cafe - Dave & Buster's. Combine food with various kinds of entertainment - relatively new on scene.
Eatertainment
Covers
Customer relationship management systems
Skills needed by a manager
31. Serving our social needs
SMERF
Dining Market
Check Average
Economy of scale
32. Educating consumers & acting as advocates - influence social change in an effort to protect rights of consumer. A modern movement for the protection of the consumer against useless - inferior - or dangerous products - misleading advertising - unfair
Downstairs guest interest
City Ledger
Consumerism
Trend in length of trips taken
33. Average dollar amount of check - average sale per guest
Skills needed by a manager
Energy management systems
Check Average
Suggestive selling
34. Measure the effect of initial spending together with the chain of expenditures that result. For example - a dollar spent in a hotel - some portion of it goes to employees - suppliers - and owners who in turn re-spend it.
Travel Multiplier
Central reservation systems
Two types of franchises
New Product
35. Dollar sales / Number of rooms sold $18000 / 300 = $60 ADR
Calculate Check Average
Downstairs guest interest
Calculate Average Room Rate
Customer relationship management systems
36. Touring - have a wide market & draw travelers from great distances - Grand Canyon - Disney World - Las Vegas
Covers
Primary Destination
Skills needed by a manager
Hospitality Industry
37. Computer programs used throughout a hotel to keep track of guest registration - reservations - guest folio management - room selections - accounting - supply inventory - and purchasing
Franchisee
Property management systems
Front of House Primary Responsibility
Consumerism
38. 1. Electronic-mechanical - range from vending machines to such services as automated check in/out 2. Indirect personal - include telephone or email contacts such as hotel reservations - reservation desk at a restaurant - a room-service taker - housek
4 P's of the Marketing Mix
Franchise
Economy of scale
Identify/Explain 3 types of service
39. Business format franchising is the type of franchise in hospitality. Includes use of the product (& service) along with access to & use of - all other systems & standards associated with the business.
Secondary Destination
Who is client of on-site foodservice
Franchise
Tourism industry
40. 1. Increase customer base by advertising & promotions 2. Increase sales to current customers by menu redesign - bundling & suggestive selling.
Who is client of on-site foodservice
PMS
Two ways to increase sales
Food and beverage retail management systems include
41. Reduced - free - low - healthy - light - lean - symbols - heart - apple
Knowledge Worker
Property management systems
Who is client of on-site foodservice
What terms are typical nutritional claims?
42. Property Management System - Computer programs that provide more efficiently the information needed to personnel who need to know. Integrates all systems - reservations - front desk - housekeeping - food & beverage - & accounting
Who is client of on-site foodservice
Service
Eating Market
PMS
43. Visit family and friends
Job Benefit Mix
Upstairs guest interest
Number 1 reason for travel
Two ways to increase sales
44. 1. Increase sales 2. Reduce costs
Trend in length of trips taken
Psychographics
Two best ways to increase profit
% of food dollar spent away from home
45. Databases that identify guests' occupancy patterns - lengths of stay - demographic information - types of business - and individual customer profiles
Yield Management
How is success measured in on-site foodservice operations
Eatertainment
Customer relationship management systems
46. Kept at front desk is made up of bills owed by guests in the house.
House Ledger
Calculate RevPAR
Suggestive selling
Trend in length of trips taken
47. Rooms Sold / Total Rooms Available 300 / 500 = 60%
Upstairs guest interest
Calculate Occupancy Rate
Two ways to increase sales
Downstairs guest interest
48. Guest room rental
Key source of hotel revenue
Covers
Global distribution systems
Demographics
49. The product (service) can be touched or felt
Calculate RevPAR
Tangible
Yield Management
City Ledger
50. A product that has not been served before commercially - Egg McMuffin & Chicken McNuggets
Yield Management
Primary Destination
Franchisee
New-to-world Products