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Test your basic knowledge |
Principles Of Hospitality
Start Test
Study First
Subject
:
hospitality
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Guest satisfaction - personal service - accounting for sales
Front of House Primary Responsibility
Person Trip
Customer relationship management systems
Knowledge Worker
2. The attributes (of service) that the customer cannot grasp with any of the five senses.
Intangible
Dietary Schizophrenia
PMS
Economy of scale
3. Want the traditional lobby floor attractions of a full-service hotel: dining rooms - cocktail lounges - meeting & banquet rooms - etc. Are willing to pay for extras either because are necessary or they can afford them
Downstairs guest interest
Upstairs guest interest
Travel Multiplier
Central reservation systems
4. Ties the food or meal with health status or disease prevention - usually relates to & mentions a specific disease.
Calculate Average Room Rate
What is a health claim?
Tangible
Hospitality
5. Touring - have a wide market & draw travelers from great distances - Grand Canyon - Disney World - Las Vegas
What terms are typical nutritional claims?
Energy management systems
Primary Destination
Calculate RevPAR
6. 4 pounds per person per day
Franchise
How much waste does the average American generate in one day
What is a health claim?
Tourism industry
7. Reduced - free - low - healthy - light - lean - symbols - heart - apple
What terms are typical nutritional claims?
Identify/Explain 3 types of service
Eating Market
Economy of scale
8. Allow customers to call a central - toll-free number and make a reservation with any property in the system
Central reservation systems
Calculate Occupancy Rate
Consumerism
Hospitality Industry
9. Includes hotels & restaurants as well as many other types of institutions that offer shelter and/or food (& entertainment - etc.) to people away from home.
What is a health claim?
City Ledger
Hospitality Industry
How much waste does the average American generate in one day
10. The institution (bank - university - etc.) along with its managers and policy makers
Psychographics
Check Average
New Product
Who is client of on-site foodservice
11. Quick Service Restaurants - simplification & standardized purchasing - production & service - convenient - McDonald's
Yield Management
QSR
Dietary Schizophrenia
Travel Multiplier
12. All actions & reactions that customers perceive they have purchased. Is performed for the guest by people or by systems such as remote check in/out. Performance of the organization and its staff.
% of food dollar spent away from home
Two types of franchises
Service
Home Meal Replacement
13. Product - The guest experience - the food plus the server Price - Value pricing - prices in line with customer expectations Place - Location - multiply the number of places in which their product can be offered Promotion - Advertising - conducted th
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14. Market segment for lodging business that originates from five primary sources: Social - Military - Educational - Religious & Fraternal
Person Trip
SMERF
Dining Market
Home Meal Replacement
15. Rooms Sold / Total Rooms Available 300 / 500 = 60%
Calculate Occupancy Rate
Skills needed by a manager
Eating Market
4 P's of the Marketing Mix
16. Rooms revenue / Available rooms or paid occupancy percentage * ADR $18000 / 500 = $36 RevPAR
Calculate RevPAR
New Product
Calculate Occupancy Rate
Identify/Explain 3 types of service
17. Guest room rental
Key source of hotel revenue
Franchisee
Inseparability
Back of House Primary Responsibility
18. Sales - catering - purchasing - inventory - time - attendance - labor scheduling
Food and beverage retail management systems include
Upstairs guest interest
Customer relationship management systems
Property management systems
19. 1. Increase customer base by advertising & promotions 2. Increase sales to current customers by menu redesign - bundling & suggestive selling.
Two ways to increase sales
Concierge duties
Energy management systems
Moment of Truth
20. Dollar sales / Number of rooms sold $18000 / 300 = $60 ADR
Covers
Demographics
PMS
Calculate Average Room Rate
21. Educating consumers & acting as advocates - influence social change in an effort to protect rights of consumer. A modern movement for the protection of the consumer against useless - inferior - or dangerous products - misleading advertising - unfair
Food and beverage retail management systems include
Consumerism
Upstairs guest interest
Person Trip
22. The quality of the food the guest is served - food safety - sanitation - food cost control
Back of House Primary Responsibility
New-to-world Products
Two ways to increase sales
House Ledger
23. 1. Increase sales 2. Reduce costs
Psychographics
Moment of Truth
Downstairs guest interest
Two best ways to increase profit
24. Kept at front desk is made up of bills owed by guests in the house.
House Ledger
Suggestive selling
% of food dollar spent away from home
Check Average
25. Business format franchising is the type of franchise in hospitality. Includes use of the product (& service) along with access to & use of - all other systems & standards associated with the business.
Secondary Destination
Franchise
New Product
What is a health claim?
26. The study of objectively measurable characteristics of our population - such as age and income
Knowledge Worker
Travel Multiplier
Demographics
Energy management systems
27. More you buy the cheaper it is - Purchasing economies
Economy of scale
Intangible
New Product
Psychographics
28. Total dollar sales / Number of guests served during the period
Calculate Check Average
Primary Destination
Concierge duties
Downstairs guest interest
29. The product (service) can be touched or felt
Tangible
Most common franchise in restaurant
Franchise
Franchisee
30. May not require any skills - dishwasher - busser - etc. - but knowledge can be learned from these jobs.
Consumerism
Skills need by entry level position
Who is guest of on-site foodservice
How much waste does the average American generate in one day
31. Property Management System - Computer programs that provide more efficiently the information needed to personnel who need to know. Integrates all systems - reservations - front desk - housekeeping - food & beverage - & accounting
PMS
Two types of franchises
Hospitality Industry
How much waste does the average American generate in one day
32. A product new to that establishment's menu. Wendy's adding baked potato as an entree.
Skills need by entry level position
New Product
Dietary Schizophrenia
Calculate Occupancy Rate
33. Server suggesting something for meal - e.g. 'X wine goes well with Y dish'
Suggestive selling
Covers
Most common franchise in restaurant
Food and beverage retail management systems include
34. Technological methods of efficient property maintenance and management
Calculate RevPAR
House Ledger
Person Trip
Energy management systems
35. 48% - 50%
What is a health claim?
4 P's of the Marketing Mix
% of food dollar spent away from home
Calculate RevPAR
36. Owner of a franchise & possibly land - building - furniture & fixtures or a lease on them. Responsible for hiring employees - supervising daily operations & generally representing themselves in the community as independent businesspeople.
Dining Market
Yield Management
Franchisee
Identify/Explain 3 types of service
37. What you find upstairs in a hotel - guest rooms - give up extra services for a lower price
Home Meal Replacement
Upstairs guest interest
Back of House Primary Responsibility
Concierge duties
38. Must keep in mind 3 objectives: 1 - making the guest welcome personally 2 - making things work fro the guests 3 - making sure that the operation will continue to provide service and meet budget
Skills needed by a manager
Hospitality Industry
Calculate RevPAR
Economy of scale
39. Consumers are concerned about their health & about pleasing themselves. Sometimes they act on their concerns & sometimes on their need for pleasure. Sometimes they watch what they eat at home - but are less careful when dining out.
Dietary Schizophrenia
% of food dollar spent away from home
Tourism industry
New Product
40. Most are 1-2 nights in duration - combining business and pleasure
Service
Food and beverage retail management systems include
Secondary Destination
Trend in length of trips taken
41. Are guests encounters; Any time a staff member has the opportunity to make the guest happy; Every hospitality organization has thousands of these every day; Service provider and customer must work together in order for the service to be successful; T
Knowledge Worker
What terms are typical nutritional claims?
Moment of Truth
New Product
42. A product that has not been served before commercially - Egg McMuffin & Chicken McNuggets
Who is client of on-site foodservice
Consumerism
New-to-world Products
Customer relationship management systems
43. Provide guest service and information. Knows the right restaurant - best shows - and can get reservations or tickets
What is a health claim?
Concierge duties
Property management systems
Check Average
44. Participation rate
Tangible
Skills needed by a manager
Downstairs guest interest
How is success measured in on-site foodservice operations
45. Identifies groups of customers and prospects who share sufficient characteristics in common that a product and service can be designed and brought to market for their needs.
How is success measured in on-site foodservice operations
Check Average
Upstairs guest interest
Market Segmentation
46. Business format franchising
Calculate RevPAR
Market Segmentation
Global distribution systems
Most common franchise in restaurant
47. People's different patterns of activities - interests and opinions.
House Ledger
New Product
Tangible
Psychographics
48. 1. Product or trade name franchising 2. Business format franchising
Trend in length of trips taken
Two types of franchises
Psychographics
Property management systems
49. Charges made by guests after checked out & charges by other persons not hotel guests
Psychographics
Tourism industry
City Ledger
Eatertainment
50. 1. Electronic-mechanical - range from vending machines to such services as automated check in/out 2. Indirect personal - include telephone or email contacts such as hotel reservations - reservation desk at a restaurant - a room-service taker - housek
Check Average
Identify/Explain 3 types of service
Primary Destination
Knowledge Worker