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Test your basic knowledge |
Principles Of Hospitality
Start Test
Study First
Subject
:
hospitality
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. 1. Increase sales 2. Reduce costs
Customer relationship management systems
Food and beverage retail management systems include
Two best ways to increase profit
Psychographics
2. Product - The guest experience - the food plus the server Price - Value pricing - prices in line with customer expectations Place - Location - multiply the number of places in which their product can be offered Promotion - Advertising - conducted th
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3. Average dollar amount of check - average sale per guest
Psychographics
Check Average
Dining Market
Two types of franchises
4. Market segment for lodging business that originates from five primary sources: Social - Military - Educational - Religious & Fraternal
SMERF
Two best ways to increase profit
Knowledge Worker
Front of House Primary Responsibility
5. Are guests encounters; Any time a staff member has the opportunity to make the guest happy; Every hospitality organization has thousands of these every day; Service provider and customer must work together in order for the service to be successful; T
Moment of Truth
Market Segmentation
New Product
Inseparability
6. People's different patterns of activities - interests and opinions.
Dietary Schizophrenia
Service
Psychographics
Front of House Primary Responsibility
7. May not require any skills - dishwasher - busser - etc. - but knowledge can be learned from these jobs.
How is success measured in on-site foodservice operations
Skills need by entry level position
Franchisee
Downstairs guest interest
8. A product new to that establishment's menu. Wendy's adding baked potato as an entree.
Skills needed by a manager
Psychographics
Front of House Primary Responsibility
New Product
9. Computer programs used throughout a hotel to keep track of guest registration - reservations - guest folio management - room selections - accounting - supply inventory - and purchasing
Calculate Check Average
Franchisee
Two ways to increase sales
Property management systems
10. The reception & entertainment of guests - visitors - or strangers with liberality and goodwill. Institutions that offer shelter - food - or both to people away from home. Hotels - restaurants - casinos - attractions - etc.
Economy of scale
City Ledger
Front of House Primary Responsibility
Hospitality
11. Want the traditional lobby floor attractions of a full-service hotel: dining rooms - cocktail lounges - meeting & banquet rooms - etc. Are willing to pay for extras either because are necessary or they can afford them
Knowledge Worker
Concierge duties
Downstairs guest interest
PMS
12. The institution (bank - university - etc.) along with its managers and policy makers
Who is client of on-site foodservice
Suggestive selling
Home Meal Replacement
4 P's of the Marketing Mix
13. The person who applies to productive work ideas - concepts - and information
Knowledge Worker
Number 1 reason for travel
Check Average
Yield Management
14. Serving our biological needs
Upstairs guest interest
Eating Market
Tourism industry
Hospitality Industry
15. Includes hotels & restaurants as well as many other types of institutions that offer shelter and/or food (& entertainment - etc.) to people away from home.
Who is client of on-site foodservice
Key source of hotel revenue
Hospitality Industry
New-to-world Products
16. 1. Increase customer base by advertising & promotions 2. Increase sales to current customers by menu redesign - bundling & suggestive selling.
Intangible
Two types of franchises
PMS
Two ways to increase sales
17. Touring - have a wide market & draw travelers from great distances - Grand Canyon - Disney World - Las Vegas
Calculate Average Room Rate
Primary Destination
Franchisee
Two ways to increase sales
18. Visit family and friends
Who is guest of on-site foodservice
Downstairs guest interest
Number 1 reason for travel
Tangible
19. 1. Product or trade name franchising 2. Business format franchising
Two types of franchises
Covers
Secondary Destination
City Ledger
20. Identifies groups of customers and prospects who share sufficient characteristics in common that a product and service can be designed and brought to market for their needs.
Calculate Occupancy Rate
Market Segmentation
How is success measured in on-site foodservice operations
Dietary Schizophrenia
21. Server suggesting something for meal - e.g. 'X wine goes well with Y dish'
Global distribution systems
Intangible
Eating Market
Suggestive selling
22. Involves varying room rates according to the demand for rooms in any given time period. Based on combining a history of room demand with current forecast for demand. Get the best combination of occupancy & ADR. No need to sell rooms at a discount if
Inseparability
Job Benefit Mix
Yield Management
Identify/Explain 3 types of service
23. What you find upstairs in a hotel - guest rooms - give up extra services for a lower price
Upstairs guest interest
Demographics
What terms are typical nutritional claims?
Franchise
24. Allow customers to call a central - toll-free number and make a reservation with any property in the system
Central reservation systems
What terms are typical nutritional claims?
Person Trip
Trend in length of trips taken
25. The product (service) can be touched or felt
Covers
Service
Property management systems
Tangible
26. Business format franchising
Concierge duties
Back of House Primary Responsibility
Most common franchise in restaurant
Trend in length of trips taken
27. Reduced - free - low - healthy - light - lean - symbols - heart - apple
What terms are typical nutritional claims?
Hospitality Industry
Check Average
Who is guest of on-site foodservice
28. Ties the food or meal with health status or disease prevention - usually relates to & mentions a specific disease.
Yield Management
Food and beverage retail management systems include
Suggestive selling
What is a health claim?
29. A product that has not been served before commercially - Egg McMuffin & Chicken McNuggets
Primary Destination
New-to-world Products
Franchisee
Intangible
30. 1. Electronic-mechanical - range from vending machines to such services as automated check in/out 2. Indirect personal - include telephone or email contacts such as hotel reservations - reservation desk at a restaurant - a room-service taker - housek
Identify/Explain 3 types of service
Job Benefit Mix
% of food dollar spent away from home
Consumerism
31. One person taking a trip 100 miles or more from home
QSR
Home Meal Replacement
Person Trip
What is a health claim?
32. Prosumption; Customer involvement with the production of service.
Tangible
Primary Destination
Demographics
Inseparability
33. Consumers are concerned about their health & about pleasing themselves. Sometimes they act on their concerns & sometimes on their need for pleasure. Sometimes they watch what they eat at home - but are less careful when dining out.
4 P's of the Marketing Mix
Secondary Destination
Dietary Schizophrenia
Customer relationship management systems
34. More you buy the cheaper it is - Purchasing economies
Eating Market
Demographics
Economy of scale
Inseparability
35. Business format franchising is the type of franchise in hospitality. Includes use of the product (& service) along with access to & use of - all other systems & standards associated with the business.
Primary Destination
Franchise
Yield Management
Home Meal Replacement
36. Number of guests
How is success measured in on-site foodservice operations
Property management systems
Food and beverage retail management systems include
Covers
37. 48% - 50%
Back of House Primary Responsibility
% of food dollar spent away from home
Inseparability
Calculate RevPAR
38. Charges made by guests after checked out & charges by other persons not hotel guests
Customer relationship management systems
City Ledger
Calculate Check Average
Hospitality
39. Stopover - draw people from nearby areas or induce people to stop on the way by - Sports centers - zoos & aquariums - museums
Two types of franchises
Secondary Destination
4 P's of the Marketing Mix
Food and beverage retail management systems include
40. Guest satisfaction - personal service - accounting for sales
Front of House Primary Responsibility
Moment of Truth
Calculate Occupancy Rate
Dietary Schizophrenia
41. Sales - catering - purchasing - inventory - time - attendance - labor scheduling
Food and beverage retail management systems include
Two ways to increase sales
Tourism industry
Inseparability
42. Dollar sales / Number of rooms sold $18000 / 300 = $60 ADR
Covers
Calculate Average Room Rate
Intangible
Knowledge Worker
43. Made up of both money and knowledge to be gained from any job
Job Benefit Mix
Primary Destination
Tangible
Eatertainment
44. Must keep in mind 3 objectives: 1 - making the guest welcome personally 2 - making things work fro the guests 3 - making sure that the operation will continue to provide service and meet budget
Global distribution systems
How much waste does the average American generate in one day
Skills need by entry level position
Skills needed by a manager
45. Databases that identify guests' occupancy patterns - lengths of stay - demographic information - types of business - and individual customer profiles
Moment of Truth
% of food dollar spent away from home
Customer relationship management systems
How much waste does the average American generate in one day
46. Kept at front desk is made up of bills owed by guests in the house.
Global distribution systems
Skills need by entry level position
House Ledger
Calculate RevPAR
47. All actions & reactions that customers perceive they have purchased. Is performed for the guest by people or by systems such as remote check in/out. Performance of the organization and its staff.
Calculate Average Room Rate
Service
Travel Multiplier
How is success measured in on-site foodservice operations
48. Serving our social needs
Calculate RevPAR
Dining Market
4 P's of the Marketing Mix
Eating Market
49. Total dollar sales / Number of guests served during the period
Calculate Average Room Rate
Calculate Check Average
Service
Front of House Primary Responsibility
50. Property Management System - Computer programs that provide more efficiently the information needed to personnel who need to know. Integrates all systems - reservations - front desk - housekeeping - food & beverage - & accounting
Service
Knowledge Worker
Property management systems
PMS