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Test your basic knowledge |
Principles Of Hospitality
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Study First
Subject
:
hospitality
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. People's different patterns of activities - interests and opinions.
Psychographics
Market Segmentation
Global distribution systems
Property management systems
2. Dollar sales / Number of rooms sold $18000 / 300 = $60 ADR
Central reservation systems
Person Trip
Calculate Average Room Rate
Identify/Explain 3 types of service
3. 1. Product or trade name franchising 2. Business format franchising
Two types of franchises
Consumerism
Property management systems
Upstairs guest interest
4. What you find upstairs in a hotel - guest rooms - give up extra services for a lower price
Franchise
Knowledge Worker
Tangible
Upstairs guest interest
5. Ties the food or meal with health status or disease prevention - usually relates to & mentions a specific disease.
Most common franchise in restaurant
What is a health claim?
Eatertainment
New Product
6. Charges made by guests after checked out & charges by other persons not hotel guests
% of food dollar spent away from home
City Ledger
Service
Eatertainment
7. The study of objectively measurable characteristics of our population - such as age and income
Yield Management
Demographics
Travel Multiplier
Energy management systems
8. Server suggesting something for meal - e.g. 'X wine goes well with Y dish'
Eatertainment
Suggestive selling
Check Average
Energy management systems
9. May not require any skills - dishwasher - busser - etc. - but knowledge can be learned from these jobs.
Franchise
Skills need by entry level position
Food and beverage retail management systems include
Dietary Schizophrenia
10. The reception & entertainment of guests - visitors - or strangers with liberality and goodwill. Institutions that offer shelter - food - or both to people away from home. Hotels - restaurants - casinos - attractions - etc.
Hospitality
SMERF
Back of House Primary Responsibility
4 P's of the Marketing Mix
11. 4 pounds per person per day
Front of House Primary Responsibility
Two types of franchises
How much waste does the average American generate in one day
Dietary Schizophrenia
12. Guest room rental
Calculate Occupancy Rate
Two ways to increase sales
Key source of hotel revenue
Primary Destination
13. Consumers are concerned about their health & about pleasing themselves. Sometimes they act on their concerns & sometimes on their need for pleasure. Sometimes they watch what they eat at home - but are less careful when dining out.
Consumerism
Hospitality
Dietary Schizophrenia
Covers
14. Computer programs used throughout a hotel to keep track of guest registration - reservations - guest folio management - room selections - accounting - supply inventory - and purchasing
Property management systems
QSR
Primary Destination
Two types of franchises
15. Provide guest service and information. Knows the right restaurant - best shows - and can get reservations or tickets
Calculate Average Room Rate
Concierge duties
How much waste does the average American generate in one day
Tangible
16. Educating consumers & acting as advocates - influence social change in an effort to protect rights of consumer. A modern movement for the protection of the consumer against useless - inferior - or dangerous products - misleading advertising - unfair
Most common franchise in restaurant
Consumerism
Trend in length of trips taken
Downstairs guest interest
17. Guest satisfaction - personal service - accounting for sales
Two types of franchises
Global distribution systems
Front of House Primary Responsibility
Hospitality
18. Total dollar sales / Number of guests served during the period
Secondary Destination
Most common franchise in restaurant
Calculate Check Average
Eating Market
19. Technological methods of efficient property maintenance and management
Energy management systems
Dining Market
Demographics
Dietary Schizophrenia
20. Visit family and friends
Number 1 reason for travel
Job Benefit Mix
Two best ways to increase profit
Calculate Check Average
21. The product (service) can be touched or felt
Tangible
Calculate RevPAR
Psychographics
Calculate Average Room Rate
22. Are guests encounters; Any time a staff member has the opportunity to make the guest happy; Every hospitality organization has thousands of these every day; Service provider and customer must work together in order for the service to be successful; T
Who is guest of on-site foodservice
Market Segmentation
Franchisee
Moment of Truth
23. Most are 1-2 nights in duration - combining business and pleasure
Trend in length of trips taken
Who is guest of on-site foodservice
City Ledger
Key source of hotel revenue
24. Business format franchising
Economy of scale
Trend in length of trips taken
Most common franchise in restaurant
Primary Destination
25. Prosumption; Customer involvement with the production of service.
Eatertainment
Calculate Check Average
Moment of Truth
Inseparability
26. Stopover - draw people from nearby areas or induce people to stop on the way by - Sports centers - zoos & aquariums - museums
Tourism industry
% of food dollar spent away from home
Primary Destination
Secondary Destination
27. The collection of productive businesses and government organizations that serve the traveler away from home.
Tourism industry
Franchise
Home Meal Replacement
Yield Management
28. Involves varying room rates according to the demand for rooms in any given time period. Based on combining a history of room demand with current forecast for demand. Get the best combination of occupancy & ADR. No need to sell rooms at a discount if
Yield Management
Market Segmentation
Tourism industry
Person Trip
29. A product that has not been served before commercially - Egg McMuffin & Chicken McNuggets
New-to-world Products
Customer relationship management systems
Travel Multiplier
Market Segmentation
30. Sales - catering - purchasing - inventory - time - attendance - labor scheduling
Food and beverage retail management systems include
Central reservation systems
4 P's of the Marketing Mix
Calculate Occupancy Rate
31. Measure the effect of initial spending together with the chain of expenditures that result. For example - a dollar spent in a hotel - some portion of it goes to employees - suppliers - and owners who in turn re-spend it.
Travel Multiplier
Who is client of on-site foodservice
Check Average
Yield Management
32. Owner of a franchise & possibly land - building - furniture & fixtures or a lease on them. Responsible for hiring employees - supervising daily operations & generally representing themselves in the community as independent businesspeople.
% of food dollar spent away from home
Dining Market
Market Segmentation
Franchisee
33. Databases that identify guests' occupancy patterns - lengths of stay - demographic information - types of business - and individual customer profiles
Food and beverage retail management systems include
Customer relationship management systems
Market Segmentation
Psychographics
34. Touring - have a wide market & draw travelers from great distances - Grand Canyon - Disney World - Las Vegas
New-to-world Products
Front of House Primary Responsibility
Dietary Schizophrenia
Primary Destination
35. Kept at front desk is made up of bills owed by guests in the house.
Secondary Destination
Calculate Average Room Rate
Global distribution systems
House Ledger
36. Product - The guest experience - the food plus the server Price - Value pricing - prices in line with customer expectations Place - Location - multiply the number of places in which their product can be offered Promotion - Advertising - conducted th
37. Business format franchising is the type of franchise in hospitality. Includes use of the product (& service) along with access to & use of - all other systems & standards associated with the business.
New-to-world Products
Person Trip
Market Segmentation
Franchise
38. Includes hotels & restaurants as well as many other types of institutions that offer shelter and/or food (& entertainment - etc.) to people away from home.
Person Trip
Hospitality Industry
Front of House Primary Responsibility
Market Segmentation
39. The institution (bank - university - etc.) along with its managers and policy makers
% of food dollar spent away from home
Who is client of on-site foodservice
Key source of hotel revenue
Customer relationship management systems
40. Property Management System - Computer programs that provide more efficiently the information needed to personnel who need to know. Integrates all systems - reservations - front desk - housekeeping - food & beverage - & accounting
Secondary Destination
Skills needed by a manager
Travel Multiplier
PMS
41. 1. Increase customer base by advertising & promotions 2. Increase sales to current customers by menu redesign - bundling & suggestive selling.
Energy management systems
Tourism industry
Property management systems
Two ways to increase sales
42. Made up of both money and knowledge to be gained from any job
Franchise
Job Benefit Mix
Upstairs guest interest
Customer relationship management systems
43. Not a restaurant - a delivery method features American comfort foods - chicken - turkey & ham prepared like consumer would make at home - home style cooking. Pizza - Boston Market
Calculate Occupancy Rate
Demographics
Home Meal Replacement
Calculate RevPAR
44. Allow customers to call a central - toll-free number and make a reservation with any property in the system
Calculate Check Average
Customer relationship management systems
Service
Central reservation systems
45. Participation rate
Trend in length of trips taken
Two types of franchises
How is success measured in on-site foodservice operations
Global distribution systems
46. Identifies groups of customers and prospects who share sufficient characteristics in common that a product and service can be designed and brought to market for their needs.
Person Trip
Market Segmentation
Skills needed by a manager
Secondary Destination
47. The attributes (of service) that the customer cannot grasp with any of the five senses.
Consumerism
Calculate RevPAR
Intangible
Global distribution systems
48. Provide electronic connections between hotels and other travel-related companies
Service
Property management systems
How is success measured in on-site foodservice operations
Global distribution systems
49. All actions & reactions that customers perceive they have purchased. Is performed for the guest by people or by systems such as remote check in/out. Performance of the organization and its staff.
Service
Hospitality
Customer relationship management systems
New Product
50. A product new to that establishment's menu. Wendy's adding baked potato as an entree.
Calculate RevPAR
Franchise
New Product
Property management systems