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Test your basic knowledge |
Principles Of Hospitality
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Subject
:
hospitality
Instructions:
Answer 50 questions in 15 minutes.
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Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The individual diner - patient - student - or resident.
New-to-world Products
Key source of hotel revenue
Suggestive selling
Who is guest of on-site foodservice
2. Provide guest service and information. Knows the right restaurant - best shows - and can get reservations or tickets
Concierge duties
Moment of Truth
Central reservation systems
Calculate Average Room Rate
3. Owner of a franchise & possibly land - building - furniture & fixtures or a lease on them. Responsible for hiring employees - supervising daily operations & generally representing themselves in the community as independent businesspeople.
Hospitality Industry
Franchisee
Downstairs guest interest
Market Segmentation
4. Participation rate
How is success measured in on-site foodservice operations
Service
Eatertainment
City Ledger
5. Want the traditional lobby floor attractions of a full-service hotel: dining rooms - cocktail lounges - meeting & banquet rooms - etc. Are willing to pay for extras either because are necessary or they can afford them
Key source of hotel revenue
Eating Market
Downstairs guest interest
Global distribution systems
6. Involves varying room rates according to the demand for rooms in any given time period. Based on combining a history of room demand with current forecast for demand. Get the best combination of occupancy & ADR. No need to sell rooms at a discount if
Identify/Explain 3 types of service
City Ledger
Yield Management
QSR
7. 1. Increase customer base by advertising & promotions 2. Increase sales to current customers by menu redesign - bundling & suggestive selling.
Calculate Average Room Rate
Most common franchise in restaurant
Home Meal Replacement
Two ways to increase sales
8. Quick Service Restaurants - simplification & standardized purchasing - production & service - convenient - McDonald's
New-to-world Products
Economy of scale
QSR
4 P's of the Marketing Mix
9. Touring - have a wide market & draw travelers from great distances - Grand Canyon - Disney World - Las Vegas
Primary Destination
Who is client of on-site foodservice
Skills needed by a manager
Key source of hotel revenue
10. 48% - 50%
% of food dollar spent away from home
What terms are typical nutritional claims?
Food and beverage retail management systems include
Who is guest of on-site foodservice
11. Market segment for lodging business that originates from five primary sources: Social - Military - Educational - Religious & Fraternal
SMERF
Calculate Check Average
New-to-world Products
Hospitality Industry
12. Identifies groups of customers and prospects who share sufficient characteristics in common that a product and service can be designed and brought to market for their needs.
Market Segmentation
Concierge duties
Calculate Check Average
New Product
13. The study of objectively measurable characteristics of our population - such as age and income
Demographics
PMS
SMERF
Trend in length of trips taken
14. Business format franchising
4 P's of the Marketing Mix
Concierge duties
Most common franchise in restaurant
Primary Destination
15. Stopover - draw people from nearby areas or induce people to stop on the way by - Sports centers - zoos & aquariums - museums
Calculate RevPAR
Number 1 reason for travel
New-to-world Products
Secondary Destination
16. A product new to that establishment's menu. Wendy's adding baked potato as an entree.
Calculate Average Room Rate
New Product
Franchise
Primary Destination
17. The product (service) can be touched or felt
Tangible
Customer relationship management systems
Travel Multiplier
Check Average
18. Serving our social needs
Upstairs guest interest
SMERF
Downstairs guest interest
Dining Market
19. Not a restaurant - a delivery method features American comfort foods - chicken - turkey & ham prepared like consumer would make at home - home style cooking. Pizza - Boston Market
Concierge duties
Home Meal Replacement
How is success measured in on-site foodservice operations
Skills needed by a manager
20. People's different patterns of activities - interests and opinions.
Travel Multiplier
Moment of Truth
What terms are typical nutritional claims?
Psychographics
21. Kept at front desk is made up of bills owed by guests in the house.
House Ledger
Tourism industry
Market Segmentation
PMS
22. Measure the effect of initial spending together with the chain of expenditures that result. For example - a dollar spent in a hotel - some portion of it goes to employees - suppliers - and owners who in turn re-spend it.
Travel Multiplier
Service
Knowledge Worker
SMERF
23. 1. Increase sales 2. Reduce costs
Economy of scale
Two best ways to increase profit
Energy management systems
Trend in length of trips taken
24. The reception & entertainment of guests - visitors - or strangers with liberality and goodwill. Institutions that offer shelter - food - or both to people away from home. Hotels - restaurants - casinos - attractions - etc.
QSR
Hospitality
New Product
What terms are typical nutritional claims?
25. The person who applies to productive work ideas - concepts - and information
Upstairs guest interest
Knowledge Worker
% of food dollar spent away from home
Global distribution systems
26. Ties the food or meal with health status or disease prevention - usually relates to & mentions a specific disease.
Home Meal Replacement
What is a health claim?
Who is guest of on-site foodservice
Skills needed by a manager
27. Dollar sales / Number of rooms sold $18000 / 300 = $60 ADR
Who is guest of on-site foodservice
Calculate RevPAR
Market Segmentation
Calculate Average Room Rate
28. Average dollar amount of check - average sale per guest
Eatertainment
Check Average
Hospitality Industry
Service
29. More you buy the cheaper it is - Purchasing economies
Who is client of on-site foodservice
Suggestive selling
Hospitality Industry
Economy of scale
30. Databases that identify guests' occupancy patterns - lengths of stay - demographic information - types of business - and individual customer profiles
Customer relationship management systems
Job Benefit Mix
House Ledger
Hospitality
31. Reduced - free - low - healthy - light - lean - symbols - heart - apple
Knowledge Worker
What terms are typical nutritional claims?
Travel Multiplier
Calculate Check Average
32. 1. Electronic-mechanical - range from vending machines to such services as automated check in/out 2. Indirect personal - include telephone or email contacts such as hotel reservations - reservation desk at a restaurant - a room-service taker - housek
QSR
Identify/Explain 3 types of service
Calculate Check Average
Most common franchise in restaurant
33. Business format franchising is the type of franchise in hospitality. Includes use of the product (& service) along with access to & use of - all other systems & standards associated with the business.
Moment of Truth
Franchise
Job Benefit Mix
Food and beverage retail management systems include
34. What you find upstairs in a hotel - guest rooms - give up extra services for a lower price
Two ways to increase sales
Identify/Explain 3 types of service
Key source of hotel revenue
Upstairs guest interest
35. Computer programs used throughout a hotel to keep track of guest registration - reservations - guest folio management - room selections - accounting - supply inventory - and purchasing
Property management systems
PMS
Key source of hotel revenue
Two ways to increase sales
36. 1. Product or trade name franchising 2. Business format franchising
Two types of franchises
Covers
Customer relationship management systems
Person Trip
37. Guest satisfaction - personal service - accounting for sales
Property management systems
Who is client of on-site foodservice
Front of House Primary Responsibility
Franchise
38. Consumers are concerned about their health & about pleasing themselves. Sometimes they act on their concerns & sometimes on their need for pleasure. Sometimes they watch what they eat at home - but are less careful when dining out.
Dietary Schizophrenia
Global distribution systems
Upstairs guest interest
Tangible
39. Technological methods of efficient property maintenance and management
Central reservation systems
Primary Destination
Energy management systems
Eating Market
40. May not require any skills - dishwasher - busser - etc. - but knowledge can be learned from these jobs.
Consumerism
Check Average
Skills need by entry level position
Eatertainment
41. Are guests encounters; Any time a staff member has the opportunity to make the guest happy; Every hospitality organization has thousands of these every day; Service provider and customer must work together in order for the service to be successful; T
Back of House Primary Responsibility
Energy management systems
Skills needed by a manager
Moment of Truth
42. Total dollar sales / Number of guests served during the period
Eatertainment
Property management systems
City Ledger
Calculate Check Average
43. Sales - catering - purchasing - inventory - time - attendance - labor scheduling
Food and beverage retail management systems include
Back of House Primary Responsibility
% of food dollar spent away from home
Dietary Schizophrenia
44. Includes hotels & restaurants as well as many other types of institutions that offer shelter and/or food (& entertainment - etc.) to people away from home.
Moment of Truth
Hospitality Industry
Who is client of on-site foodservice
Psychographics
45. Allow customers to call a central - toll-free number and make a reservation with any property in the system
Home Meal Replacement
Moment of Truth
Central reservation systems
Customer relationship management systems
46. One person taking a trip 100 miles or more from home
Property management systems
Who is client of on-site foodservice
Person Trip
Skills need by entry level position
47. 4 pounds per person per day
Dietary Schizophrenia
What terms are typical nutritional claims?
Moment of Truth
How much waste does the average American generate in one day
48. Most are 1-2 nights in duration - combining business and pleasure
Upstairs guest interest
Trend in length of trips taken
City Ledger
Consumerism
49. Provide electronic connections between hotels and other travel-related companies
Central reservation systems
Global distribution systems
How much waste does the average American generate in one day
Key source of hotel revenue
50. Charges made by guests after checked out & charges by other persons not hotel guests
Check Average
Two types of franchises
City Ledger
Moment of Truth
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