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Test your basic knowledge |
Principles Of Hospitality
Start Test
Study First
Subject
:
hospitality
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Dollar sales / Number of rooms sold $18000 / 300 = $60 ADR
Suggestive selling
Franchisee
Energy management systems
Calculate Average Room Rate
2. People's different patterns of activities - interests and opinions.
Psychographics
Back of House Primary Responsibility
Eatertainment
Suggestive selling
3. Quick Service Restaurants - simplification & standardized purchasing - production & service - convenient - McDonald's
Food and beverage retail management systems include
QSR
Energy management systems
Psychographics
4. 4 pounds per person per day
Upstairs guest interest
City Ledger
Yield Management
How much waste does the average American generate in one day
5. May not require any skills - dishwasher - busser - etc. - but knowledge can be learned from these jobs.
Most common franchise in restaurant
Skills need by entry level position
Two best ways to increase profit
Global distribution systems
6. 1. Increase customer base by advertising & promotions 2. Increase sales to current customers by menu redesign - bundling & suggestive selling.
Job Benefit Mix
% of food dollar spent away from home
City Ledger
Two ways to increase sales
7. Property Management System - Computer programs that provide more efficiently the information needed to personnel who need to know. Integrates all systems - reservations - front desk - housekeeping - food & beverage - & accounting
Dietary Schizophrenia
Demographics
Key source of hotel revenue
PMS
8. Reduced - free - low - healthy - light - lean - symbols - heart - apple
What terms are typical nutritional claims?
Number 1 reason for travel
Travel Multiplier
Eatertainment
9. Identifies groups of customers and prospects who share sufficient characteristics in common that a product and service can be designed and brought to market for their needs.
Who is guest of on-site foodservice
Skills needed by a manager
Market Segmentation
Global distribution systems
10. Serving our social needs
Dining Market
Moment of Truth
PMS
Identify/Explain 3 types of service
11. Product - The guest experience - the food plus the server Price - Value pricing - prices in line with customer expectations Place - Location - multiply the number of places in which their product can be offered Promotion - Advertising - conducted th
12. Participation rate
Identify/Explain 3 types of service
How is success measured in on-site foodservice operations
Inseparability
New Product
13. Made up of both money and knowledge to be gained from any job
Energy management systems
4 P's of the Marketing Mix
Job Benefit Mix
Back of House Primary Responsibility
14. Consumers are concerned about their health & about pleasing themselves. Sometimes they act on their concerns & sometimes on their need for pleasure. Sometimes they watch what they eat at home - but are less careful when dining out.
Check Average
% of food dollar spent away from home
SMERF
Dietary Schizophrenia
15. The institution (bank - university - etc.) along with its managers and policy makers
Knowledge Worker
Two best ways to increase profit
New Product
Who is client of on-site foodservice
16. Includes hotels & restaurants as well as many other types of institutions that offer shelter and/or food (& entertainment - etc.) to people away from home.
Hospitality Industry
Intangible
Upstairs guest interest
Eating Market
17. Educating consumers & acting as advocates - influence social change in an effort to protect rights of consumer. A modern movement for the protection of the consumer against useless - inferior - or dangerous products - misleading advertising - unfair
Property management systems
Consumerism
Upstairs guest interest
Job Benefit Mix
18. Sales - catering - purchasing - inventory - time - attendance - labor scheduling
Food and beverage retail management systems include
Psychographics
Downstairs guest interest
Central reservation systems
19. Provide guest service and information. Knows the right restaurant - best shows - and can get reservations or tickets
What is a health claim?
Tourism industry
Concierge duties
Travel Multiplier
20. Databases that identify guests' occupancy patterns - lengths of stay - demographic information - types of business - and individual customer profiles
Customer relationship management systems
New-to-world Products
Skills need by entry level position
QSR
21. All actions & reactions that customers perceive they have purchased. Is performed for the guest by people or by systems such as remote check in/out. Performance of the organization and its staff.
Service
Central reservation systems
What is a health claim?
Tangible
22. Not a restaurant - a delivery method features American comfort foods - chicken - turkey & ham prepared like consumer would make at home - home style cooking. Pizza - Boston Market
Psychographics
Home Meal Replacement
Dietary Schizophrenia
Franchisee
23. The collection of productive businesses and government organizations that serve the traveler away from home.
Economy of scale
Tourism industry
Central reservation systems
New Product
24. Theme restaurants in which the diner's experience is centered in the entertainment provided by the restaurant's stage-set-like decor - Hard Rock Cafe - Dave & Buster's. Combine food with various kinds of entertainment - relatively new on scene.
Eatertainment
Consumerism
Property management systems
Suggestive selling
25. The individual diner - patient - student - or resident.
Dining Market
Downstairs guest interest
Back of House Primary Responsibility
Who is guest of on-site foodservice
26. Measure the effect of initial spending together with the chain of expenditures that result. For example - a dollar spent in a hotel - some portion of it goes to employees - suppliers - and owners who in turn re-spend it.
Calculate Check Average
Hospitality Industry
Most common franchise in restaurant
Travel Multiplier
27. 1. Increase sales 2. Reduce costs
Person Trip
Two best ways to increase profit
Upstairs guest interest
Two types of franchises
28. Business format franchising is the type of franchise in hospitality. Includes use of the product (& service) along with access to & use of - all other systems & standards associated with the business.
Franchise
Tourism industry
Calculate Check Average
Yield Management
29. The product (service) can be touched or felt
SMERF
Downstairs guest interest
Tangible
New Product
30. Average dollar amount of check - average sale per guest
What is a health claim?
Trend in length of trips taken
Intangible
Check Average
31. Prosumption; Customer involvement with the production of service.
Two ways to increase sales
Two types of franchises
Inseparability
Who is guest of on-site foodservice
32. Most are 1-2 nights in duration - combining business and pleasure
Most common franchise in restaurant
Secondary Destination
House Ledger
Trend in length of trips taken
33. Provide electronic connections between hotels and other travel-related companies
Global distribution systems
Concierge duties
Dining Market
Travel Multiplier
34. Are guests encounters; Any time a staff member has the opportunity to make the guest happy; Every hospitality organization has thousands of these every day; Service provider and customer must work together in order for the service to be successful; T
Two best ways to increase profit
Check Average
Key source of hotel revenue
Moment of Truth
35. Charges made by guests after checked out & charges by other persons not hotel guests
City Ledger
Job Benefit Mix
Identify/Explain 3 types of service
PMS
36. Kept at front desk is made up of bills owed by guests in the house.
What is a health claim?
Travel Multiplier
Knowledge Worker
House Ledger
37. What you find upstairs in a hotel - guest rooms - give up extra services for a lower price
4 P's of the Marketing Mix
Upstairs guest interest
Suggestive selling
Demographics
38. Number of guests
Covers
New Product
Back of House Primary Responsibility
Two ways to increase sales
39. The reception & entertainment of guests - visitors - or strangers with liberality and goodwill. Institutions that offer shelter - food - or both to people away from home. Hotels - restaurants - casinos - attractions - etc.
Hospitality
% of food dollar spent away from home
Intangible
Psychographics
40. 1. Electronic-mechanical - range from vending machines to such services as automated check in/out 2. Indirect personal - include telephone or email contacts such as hotel reservations - reservation desk at a restaurant - a room-service taker - housek
Two types of franchises
Identify/Explain 3 types of service
Key source of hotel revenue
Yield Management
41. The attributes (of service) that the customer cannot grasp with any of the five senses.
Intangible
What terms are typical nutritional claims?
Upstairs guest interest
% of food dollar spent away from home
42. 1. Product or trade name franchising 2. Business format franchising
What is a health claim?
Two types of franchises
Food and beverage retail management systems include
New-to-world Products
43. 48% - 50%
Franchise
Downstairs guest interest
% of food dollar spent away from home
Job Benefit Mix
44. Stopover - draw people from nearby areas or induce people to stop on the way by - Sports centers - zoos & aquariums - museums
Energy management systems
Upstairs guest interest
Suggestive selling
Secondary Destination
45. Involves varying room rates according to the demand for rooms in any given time period. Based on combining a history of room demand with current forecast for demand. Get the best combination of occupancy & ADR. No need to sell rooms at a discount if
Franchisee
House Ledger
Yield Management
Eatertainment
46. Business format franchising
Most common franchise in restaurant
City Ledger
Two types of franchises
New Product
47. Must keep in mind 3 objectives: 1 - making the guest welcome personally 2 - making things work fro the guests 3 - making sure that the operation will continue to provide service and meet budget
Skills needed by a manager
Most common franchise in restaurant
Property management systems
New Product
48. Total dollar sales / Number of guests served during the period
PMS
Two best ways to increase profit
Eating Market
Calculate Check Average
49. Rooms Sold / Total Rooms Available 300 / 500 = 60%
Dietary Schizophrenia
Market Segmentation
Calculate Occupancy Rate
Downstairs guest interest
50. The study of objectively measurable characteristics of our population - such as age and income
Home Meal Replacement
Demographics
PMS
Market Segmentation