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Test your basic knowledge |
Principles Of Hospitality
Start Test
Study First
Subject
:
hospitality
Instructions:
Answer
50
questions in
15 minutes
.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Guest satisfaction - personal service - accounting for sales
4 P's of the Marketing Mix
Front of House Primary Responsibility
Two best ways to increase profit
Trend in length of trips taken
2. Serving our biological needs
New-to-world Products
Eating Market
Moment of Truth
QSR
3. Educating consumers & acting as advocates - influence social change in an effort to protect rights of consumer. A modern movement for the protection of the consumer against useless - inferior - or dangerous products - misleading advertising - unfair
Calculate Check Average
Primary Destination
Consumerism
Two types of franchises
4. Owner of a franchise & possibly land - building - furniture & fixtures or a lease on them. Responsible for hiring employees - supervising daily operations & generally representing themselves in the community as independent businesspeople.
Central reservation systems
Franchisee
Energy management systems
Intangible
5. 1. Increase customer base by advertising & promotions 2. Increase sales to current customers by menu redesign - bundling & suggestive selling.
New-to-world Products
Two ways to increase sales
Check Average
Home Meal Replacement
6. Property Management System - Computer programs that provide more efficiently the information needed to personnel who need to know. Integrates all systems - reservations - front desk - housekeeping - food & beverage - & accounting
Dining Market
PMS
Home Meal Replacement
Two types of franchises
7. People's different patterns of activities - interests and opinions.
Psychographics
Knowledge Worker
Inseparability
How is success measured in on-site foodservice operations
8. Are guests encounters; Any time a staff member has the opportunity to make the guest happy; Every hospitality organization has thousands of these every day; Service provider and customer must work together in order for the service to be successful; T
Service
Who is client of on-site foodservice
Moment of Truth
QSR
9. Not a restaurant - a delivery method features American comfort foods - chicken - turkey & ham prepared like consumer would make at home - home style cooking. Pizza - Boston Market
Dining Market
Customer relationship management systems
Concierge duties
Home Meal Replacement
10. Quick Service Restaurants - simplification & standardized purchasing - production & service - convenient - McDonald's
Two types of franchises
QSR
Travel Multiplier
Food and beverage retail management systems include
11. Number of guests
Central reservation systems
Travel Multiplier
Covers
House Ledger
12. Reduced - free - low - healthy - light - lean - symbols - heart - apple
Calculate Average Room Rate
What terms are typical nutritional claims?
Food and beverage retail management systems include
Check Average
13. Computer programs used throughout a hotel to keep track of guest registration - reservations - guest folio management - room selections - accounting - supply inventory - and purchasing
Food and beverage retail management systems include
Trend in length of trips taken
Market Segmentation
Property management systems
14. Involves varying room rates according to the demand for rooms in any given time period. Based on combining a history of room demand with current forecast for demand. Get the best combination of occupancy & ADR. No need to sell rooms at a discount if
Yield Management
Identify/Explain 3 types of service
Global distribution systems
Franchisee
15. Charges made by guests after checked out & charges by other persons not hotel guests
City Ledger
Covers
Check Average
Eating Market
16. The person who applies to productive work ideas - concepts - and information
Global distribution systems
Calculate RevPAR
Knowledge Worker
Two best ways to increase profit
17. Total dollar sales / Number of guests served during the period
Who is guest of on-site foodservice
Moment of Truth
Calculate Check Average
Hospitality
18. A product that has not been served before commercially - Egg McMuffin & Chicken McNuggets
New-to-world Products
Franchisee
Person Trip
Upstairs guest interest
19. What you find upstairs in a hotel - guest rooms - give up extra services for a lower price
Upstairs guest interest
Franchisee
Intangible
Primary Destination
20. 1. Increase sales 2. Reduce costs
Home Meal Replacement
How is success measured in on-site foodservice operations
Tangible
Two best ways to increase profit
21. May not require any skills - dishwasher - busser - etc. - but knowledge can be learned from these jobs.
City Ledger
Global distribution systems
Skills need by entry level position
4 P's of the Marketing Mix
22. 48% - 50%
Franchise
% of food dollar spent away from home
Covers
Most common franchise in restaurant
23. Server suggesting something for meal - e.g. 'X wine goes well with Y dish'
Check Average
Downstairs guest interest
Suggestive selling
Two ways to increase sales
24. Guest room rental
QSR
Who is client of on-site foodservice
Dietary Schizophrenia
Key source of hotel revenue
25. 4 pounds per person per day
Key source of hotel revenue
How much waste does the average American generate in one day
Franchise
Central reservation systems
26. Visit family and friends
Number 1 reason for travel
New Product
Customer relationship management systems
Yield Management
27. The institution (bank - university - etc.) along with its managers and policy makers
Dining Market
QSR
Dietary Schizophrenia
Who is client of on-site foodservice
28. Stopover - draw people from nearby areas or induce people to stop on the way by - Sports centers - zoos & aquariums - museums
Secondary Destination
How much waste does the average American generate in one day
Calculate RevPAR
City Ledger
29. Dollar sales / Number of rooms sold $18000 / 300 = $60 ADR
Psychographics
Two best ways to increase profit
Service
Calculate Average Room Rate
30. Business format franchising is the type of franchise in hospitality. Includes use of the product (& service) along with access to & use of - all other systems & standards associated with the business.
Upstairs guest interest
Franchise
Dining Market
Dietary Schizophrenia
31. Touring - have a wide market & draw travelers from great distances - Grand Canyon - Disney World - Las Vegas
What terms are typical nutritional claims?
Primary Destination
Calculate Check Average
Two types of franchises
32. The quality of the food the guest is served - food safety - sanitation - food cost control
Skills needed by a manager
Customer relationship management systems
Concierge duties
Back of House Primary Responsibility
33. Want the traditional lobby floor attractions of a full-service hotel: dining rooms - cocktail lounges - meeting & banquet rooms - etc. Are willing to pay for extras either because are necessary or they can afford them
What is a health claim?
Service
Downstairs guest interest
How is success measured in on-site foodservice operations
34. Product - The guest experience - the food plus the server Price - Value pricing - prices in line with customer expectations Place - Location - multiply the number of places in which their product can be offered Promotion - Advertising - conducted th
35. Market segment for lodging business that originates from five primary sources: Social - Military - Educational - Religious & Fraternal
Eatertainment
SMERF
Skills needed by a manager
4 P's of the Marketing Mix
36. Technological methods of efficient property maintenance and management
QSR
Hospitality
Energy management systems
Home Meal Replacement
37. Must keep in mind 3 objectives: 1 - making the guest welcome personally 2 - making things work fro the guests 3 - making sure that the operation will continue to provide service and meet budget
Skills needed by a manager
Skills need by entry level position
How is success measured in on-site foodservice operations
PMS
38. Kept at front desk is made up of bills owed by guests in the house.
House Ledger
Key source of hotel revenue
Downstairs guest interest
SMERF
39. Includes hotels & restaurants as well as many other types of institutions that offer shelter and/or food (& entertainment - etc.) to people away from home.
4 P's of the Marketing Mix
Check Average
Eating Market
Hospitality Industry
40. Participation rate
How is success measured in on-site foodservice operations
Downstairs guest interest
Market Segmentation
Property management systems
41. Rooms revenue / Available rooms or paid occupancy percentage * ADR $18000 / 500 = $36 RevPAR
Two ways to increase sales
Calculate RevPAR
Eating Market
SMERF
42. The individual diner - patient - student - or resident.
Economy of scale
Who is guest of on-site foodservice
Travel Multiplier
New Product
43. One person taking a trip 100 miles or more from home
Trend in length of trips taken
4 P's of the Marketing Mix
Person Trip
Calculate RevPAR
44. Databases that identify guests' occupancy patterns - lengths of stay - demographic information - types of business - and individual customer profiles
New-to-world Products
How much waste does the average American generate in one day
Upstairs guest interest
Customer relationship management systems
45. 1. Electronic-mechanical - range from vending machines to such services as automated check in/out 2. Indirect personal - include telephone or email contacts such as hotel reservations - reservation desk at a restaurant - a room-service taker - housek
% of food dollar spent away from home
Job Benefit Mix
Tangible
Identify/Explain 3 types of service
46. Theme restaurants in which the diner's experience is centered in the entertainment provided by the restaurant's stage-set-like decor - Hard Rock Cafe - Dave & Buster's. Combine food with various kinds of entertainment - relatively new on scene.
Moment of Truth
Person Trip
Consumerism
Eatertainment
47. 1. Product or trade name franchising 2. Business format franchising
Two types of franchises
Upstairs guest interest
Skills needed by a manager
Concierge duties
48. Business format franchising
QSR
Most common franchise in restaurant
Secondary Destination
Psychographics
49. A product new to that establishment's menu. Wendy's adding baked potato as an entree.
New Product
Tourism industry
Home Meal Replacement
Check Average
50. Serving our social needs
Calculate Average Room Rate
Eating Market
Dining Market
Yield Management