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Test your basic knowledge |
Principles Of Hospitality
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Study First
Subject
:
hospitality
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Market segment for lodging business that originates from five primary sources: Social - Military - Educational - Religious & Fraternal
Psychographics
Back of House Primary Responsibility
Key source of hotel revenue
SMERF
2. Kept at front desk is made up of bills owed by guests in the house.
Demographics
Most common franchise in restaurant
Check Average
House Ledger
3. 1. Product or trade name franchising 2. Business format franchising
Dining Market
Two types of franchises
Knowledge Worker
Eating Market
4. The product (service) can be touched or felt
Key source of hotel revenue
Tangible
Primary Destination
Most common franchise in restaurant
5. Provide electronic connections between hotels and other travel-related companies
Key source of hotel revenue
Travel Multiplier
Global distribution systems
Eatertainment
6. Participation rate
New-to-world Products
Calculate Occupancy Rate
Moment of Truth
How is success measured in on-site foodservice operations
7. Charges made by guests after checked out & charges by other persons not hotel guests
City Ledger
How much waste does the average American generate in one day
Eatertainment
Food and beverage retail management systems include
8. Includes hotels & restaurants as well as many other types of institutions that offer shelter and/or food (& entertainment - etc.) to people away from home.
Person Trip
Hospitality Industry
Calculate Occupancy Rate
Knowledge Worker
9. Ties the food or meal with health status or disease prevention - usually relates to & mentions a specific disease.
Economy of scale
Property management systems
What is a health claim?
Check Average
10. People's different patterns of activities - interests and opinions.
Psychographics
Downstairs guest interest
Secondary Destination
Number 1 reason for travel
11. Prosumption; Customer involvement with the production of service.
Inseparability
Property management systems
Concierge duties
Energy management systems
12. 1. Electronic-mechanical - range from vending machines to such services as automated check in/out 2. Indirect personal - include telephone or email contacts such as hotel reservations - reservation desk at a restaurant - a room-service taker - housek
Identify/Explain 3 types of service
Suggestive selling
% of food dollar spent away from home
Skills need by entry level position
13. Involves varying room rates according to the demand for rooms in any given time period. Based on combining a history of room demand with current forecast for demand. Get the best combination of occupancy & ADR. No need to sell rooms at a discount if
Yield Management
Check Average
Front of House Primary Responsibility
Economy of scale
14. Must keep in mind 3 objectives: 1 - making the guest welcome personally 2 - making things work fro the guests 3 - making sure that the operation will continue to provide service and meet budget
Dining Market
Skills needed by a manager
Central reservation systems
Back of House Primary Responsibility
15. A product new to that establishment's menu. Wendy's adding baked potato as an entree.
New Product
How much waste does the average American generate in one day
Travel Multiplier
Tangible
16. 1. Increase sales 2. Reduce costs
Hospitality Industry
Franchisee
Two best ways to increase profit
What is a health claim?
17. Touring - have a wide market & draw travelers from great distances - Grand Canyon - Disney World - Las Vegas
Customer relationship management systems
Most common franchise in restaurant
Central reservation systems
Primary Destination
18. Technological methods of efficient property maintenance and management
Travel Multiplier
Energy management systems
Primary Destination
Skills needed by a manager
19. Property Management System - Computer programs that provide more efficiently the information needed to personnel who need to know. Integrates all systems - reservations - front desk - housekeeping - food & beverage - & accounting
Customer relationship management systems
PMS
Who is guest of on-site foodservice
Property management systems
20. 48% - 50%
New Product
Global distribution systems
% of food dollar spent away from home
Calculate Check Average
21. 4 pounds per person per day
Calculate Average Room Rate
Two ways to increase sales
Suggestive selling
How much waste does the average American generate in one day
22. Are guests encounters; Any time a staff member has the opportunity to make the guest happy; Every hospitality organization has thousands of these every day; Service provider and customer must work together in order for the service to be successful; T
Tourism industry
Moment of Truth
Psychographics
Global distribution systems
23. Measure the effect of initial spending together with the chain of expenditures that result. For example - a dollar spent in a hotel - some portion of it goes to employees - suppliers - and owners who in turn re-spend it.
Property management systems
Who is guest of on-site foodservice
Travel Multiplier
Front of House Primary Responsibility
24. Quick Service Restaurants - simplification & standardized purchasing - production & service - convenient - McDonald's
PMS
Dietary Schizophrenia
Eatertainment
QSR
25. Not a restaurant - a delivery method features American comfort foods - chicken - turkey & ham prepared like consumer would make at home - home style cooking. Pizza - Boston Market
Upstairs guest interest
Yield Management
Home Meal Replacement
What terms are typical nutritional claims?
26. Serving our biological needs
4 P's of the Marketing Mix
Intangible
Key source of hotel revenue
Eating Market
27. Guest room rental
New Product
PMS
Covers
Key source of hotel revenue
28. Theme restaurants in which the diner's experience is centered in the entertainment provided by the restaurant's stage-set-like decor - Hard Rock Cafe - Dave & Buster's. Combine food with various kinds of entertainment - relatively new on scene.
Secondary Destination
Tangible
How is success measured in on-site foodservice operations
Eatertainment
29. Most are 1-2 nights in duration - combining business and pleasure
Trend in length of trips taken
Skills needed by a manager
Calculate Average Room Rate
Suggestive selling
30. The study of objectively measurable characteristics of our population - such as age and income
Who is client of on-site foodservice
Demographics
Travel Multiplier
Economy of scale
31. Total dollar sales / Number of guests served during the period
Calculate Check Average
Demographics
Moment of Truth
Energy management systems
32. Reduced - free - low - healthy - light - lean - symbols - heart - apple
Home Meal Replacement
Energy management systems
Dining Market
What terms are typical nutritional claims?
33. Business format franchising
Most common franchise in restaurant
Suggestive selling
Inseparability
Hospitality Industry
34. Product - The guest experience - the food plus the server Price - Value pricing - prices in line with customer expectations Place - Location - multiply the number of places in which their product can be offered Promotion - Advertising - conducted th
35. All actions & reactions that customers perceive they have purchased. Is performed for the guest by people or by systems such as remote check in/out. Performance of the organization and its staff.
Service
Food and beverage retail management systems include
Identify/Explain 3 types of service
Eating Market
36. Owner of a franchise & possibly land - building - furniture & fixtures or a lease on them. Responsible for hiring employees - supervising daily operations & generally representing themselves in the community as independent businesspeople.
Person Trip
Franchisee
New-to-world Products
Downstairs guest interest
37. May not require any skills - dishwasher - busser - etc. - but knowledge can be learned from these jobs.
City Ledger
Dietary Schizophrenia
Skills need by entry level position
Calculate Occupancy Rate
38. Stopover - draw people from nearby areas or induce people to stop on the way by - Sports centers - zoos & aquariums - museums
Secondary Destination
Number 1 reason for travel
What is a health claim?
Franchisee
39. The reception & entertainment of guests - visitors - or strangers with liberality and goodwill. Institutions that offer shelter - food - or both to people away from home. Hotels - restaurants - casinos - attractions - etc.
Hospitality
Service
Demographics
Dining Market
40. Educating consumers & acting as advocates - influence social change in an effort to protect rights of consumer. A modern movement for the protection of the consumer against useless - inferior - or dangerous products - misleading advertising - unfair
How is success measured in on-site foodservice operations
Two types of franchises
Consumerism
Person Trip
41. Consumers are concerned about their health & about pleasing themselves. Sometimes they act on their concerns & sometimes on their need for pleasure. Sometimes they watch what they eat at home - but are less careful when dining out.
Downstairs guest interest
Dietary Schizophrenia
Eatertainment
Suggestive selling
42. Average dollar amount of check - average sale per guest
Check Average
Hospitality
Dietary Schizophrenia
Skills need by entry level position
43. 1. Increase customer base by advertising & promotions 2. Increase sales to current customers by menu redesign - bundling & suggestive selling.
Two ways to increase sales
Calculate Average Room Rate
Eatertainment
Dietary Schizophrenia
44. The collection of productive businesses and government organizations that serve the traveler away from home.
Dietary Schizophrenia
Key source of hotel revenue
Tourism industry
Most common franchise in restaurant
45. Databases that identify guests' occupancy patterns - lengths of stay - demographic information - types of business - and individual customer profiles
Skills needed by a manager
House Ledger
Psychographics
Customer relationship management systems
46. The quality of the food the guest is served - food safety - sanitation - food cost control
Psychographics
Back of House Primary Responsibility
New Product
Property management systems
47. Sales - catering - purchasing - inventory - time - attendance - labor scheduling
Food and beverage retail management systems include
Number 1 reason for travel
Economy of scale
% of food dollar spent away from home
48. A product that has not been served before commercially - Egg McMuffin & Chicken McNuggets
Number 1 reason for travel
What terms are typical nutritional claims?
New-to-world Products
Global distribution systems
49. Identifies groups of customers and prospects who share sufficient characteristics in common that a product and service can be designed and brought to market for their needs.
Market Segmentation
Secondary Destination
Eatertainment
Person Trip
50. Made up of both money and knowledge to be gained from any job
Job Benefit Mix
4 P's of the Marketing Mix
QSR
Concierge duties