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Test your basic knowledge |
Principles Of Hospitality
Start Test
Study First
Subject
:
hospitality
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Prosumption; Customer involvement with the production of service.
Concierge duties
Check Average
Inseparability
Trend in length of trips taken
2. 1. Increase customer base by advertising & promotions 2. Increase sales to current customers by menu redesign - bundling & suggestive selling.
Number 1 reason for travel
Intangible
Two ways to increase sales
Check Average
3. Involves varying room rates according to the demand for rooms in any given time period. Based on combining a history of room demand with current forecast for demand. Get the best combination of occupancy & ADR. No need to sell rooms at a discount if
Home Meal Replacement
Moment of Truth
SMERF
Yield Management
4. Guest room rental
Key source of hotel revenue
Check Average
Calculate Average Room Rate
Skills need by entry level position
5. Property Management System - Computer programs that provide more efficiently the information needed to personnel who need to know. Integrates all systems - reservations - front desk - housekeeping - food & beverage - & accounting
PMS
Economy of scale
Two types of franchises
Food and beverage retail management systems include
6. A product that has not been served before commercially - Egg McMuffin & Chicken McNuggets
Psychographics
Calculate Average Room Rate
Skills needed by a manager
New-to-world Products
7. Provide electronic connections between hotels and other travel-related companies
Franchise
Calculate Average Room Rate
Global distribution systems
Key source of hotel revenue
8. Stopover - draw people from nearby areas or induce people to stop on the way by - Sports centers - zoos & aquariums - museums
Calculate Average Room Rate
Back of House Primary Responsibility
Concierge duties
Secondary Destination
9. Theme restaurants in which the diner's experience is centered in the entertainment provided by the restaurant's stage-set-like decor - Hard Rock Cafe - Dave & Buster's. Combine food with various kinds of entertainment - relatively new on scene.
Eatertainment
Identify/Explain 3 types of service
Global distribution systems
Inseparability
10. 1. Increase sales 2. Reduce costs
Identify/Explain 3 types of service
Two best ways to increase profit
Yield Management
% of food dollar spent away from home
11. More you buy the cheaper it is - Purchasing economies
Global distribution systems
% of food dollar spent away from home
New-to-world Products
Economy of scale
12. Must keep in mind 3 objectives: 1 - making the guest welcome personally 2 - making things work fro the guests 3 - making sure that the operation will continue to provide service and meet budget
Primary Destination
Skills needed by a manager
Two types of franchises
Who is guest of on-site foodservice
13. Measure the effect of initial spending together with the chain of expenditures that result. For example - a dollar spent in a hotel - some portion of it goes to employees - suppliers - and owners who in turn re-spend it.
% of food dollar spent away from home
What is a health claim?
Travel Multiplier
Two ways to increase sales
14. Rooms Sold / Total Rooms Available 300 / 500 = 60%
Two best ways to increase profit
% of food dollar spent away from home
Concierge duties
Calculate Occupancy Rate
15. May not require any skills - dishwasher - busser - etc. - but knowledge can be learned from these jobs.
Global distribution systems
Skills need by entry level position
Job Benefit Mix
Person Trip
16. A product new to that establishment's menu. Wendy's adding baked potato as an entree.
Check Average
New Product
Franchisee
How much waste does the average American generate in one day
17. 1. Electronic-mechanical - range from vending machines to such services as automated check in/out 2. Indirect personal - include telephone or email contacts such as hotel reservations - reservation desk at a restaurant - a room-service taker - housek
Calculate Occupancy Rate
Identify/Explain 3 types of service
Franchisee
Concierge duties
18. All actions & reactions that customers perceive they have purchased. Is performed for the guest by people or by systems such as remote check in/out. Performance of the organization and its staff.
Who is guest of on-site foodservice
Calculate Occupancy Rate
Most common franchise in restaurant
Service
19. Not a restaurant - a delivery method features American comfort foods - chicken - turkey & ham prepared like consumer would make at home - home style cooking. Pizza - Boston Market
Home Meal Replacement
Customer relationship management systems
Eatertainment
Franchise
20. Most are 1-2 nights in duration - combining business and pleasure
Most common franchise in restaurant
Upstairs guest interest
Job Benefit Mix
Trend in length of trips taken
21. Rooms revenue / Available rooms or paid occupancy percentage * ADR $18000 / 500 = $36 RevPAR
Calculate RevPAR
Skills need by entry level position
House Ledger
Eatertainment
22. The product (service) can be touched or felt
Tangible
Franchisee
4 P's of the Marketing Mix
Dietary Schizophrenia
23. Identifies groups of customers and prospects who share sufficient characteristics in common that a product and service can be designed and brought to market for their needs.
Psychographics
Market Segmentation
Check Average
Most common franchise in restaurant
24. The reception & entertainment of guests - visitors - or strangers with liberality and goodwill. Institutions that offer shelter - food - or both to people away from home. Hotels - restaurants - casinos - attractions - etc.
Hospitality
Key source of hotel revenue
Franchisee
Knowledge Worker
25. Serving our biological needs
PMS
Eating Market
Tangible
Customer relationship management systems
26. Are guests encounters; Any time a staff member has the opportunity to make the guest happy; Every hospitality organization has thousands of these every day; Service provider and customer must work together in order for the service to be successful; T
Psychographics
Moment of Truth
Knowledge Worker
Demographics
27. Touring - have a wide market & draw travelers from great distances - Grand Canyon - Disney World - Las Vegas
% of food dollar spent away from home
Global distribution systems
Intangible
Primary Destination
28. Dollar sales / Number of rooms sold $18000 / 300 = $60 ADR
Service
Energy management systems
Calculate Average Room Rate
Franchise
29. Provide guest service and information. Knows the right restaurant - best shows - and can get reservations or tickets
Market Segmentation
Upstairs guest interest
Concierge duties
Person Trip
30. The study of objectively measurable characteristics of our population - such as age and income
Demographics
Key source of hotel revenue
Customer relationship management systems
Job Benefit Mix
31. Includes hotels & restaurants as well as many other types of institutions that offer shelter and/or food (& entertainment - etc.) to people away from home.
Dietary Schizophrenia
Downstairs guest interest
Hospitality Industry
Back of House Primary Responsibility
32. Want the traditional lobby floor attractions of a full-service hotel: dining rooms - cocktail lounges - meeting & banquet rooms - etc. Are willing to pay for extras either because are necessary or they can afford them
4 P's of the Marketing Mix
Tourism industry
Downstairs guest interest
Most common franchise in restaurant
33. The person who applies to productive work ideas - concepts - and information
Primary Destination
Energy management systems
Suggestive selling
Knowledge Worker
34. Computer programs used throughout a hotel to keep track of guest registration - reservations - guest folio management - room selections - accounting - supply inventory - and purchasing
Property management systems
Number 1 reason for travel
Knowledge Worker
Tangible
35. The attributes (of service) that the customer cannot grasp with any of the five senses.
What is a health claim?
Knowledge Worker
SMERF
Intangible
36. Technological methods of efficient property maintenance and management
Yield Management
Concierge duties
Dining Market
Energy management systems
37. Quick Service Restaurants - simplification & standardized purchasing - production & service - convenient - McDonald's
New Product
Intangible
QSR
Service
38. Product - The guest experience - the food plus the server Price - Value pricing - prices in line with customer expectations Place - Location - multiply the number of places in which their product can be offered Promotion - Advertising - conducted th
39. 1. Product or trade name franchising 2. Business format franchising
Key source of hotel revenue
Check Average
Two types of franchises
SMERF
40. The quality of the food the guest is served - food safety - sanitation - food cost control
Eatertainment
Moment of Truth
Calculate Occupancy Rate
Back of House Primary Responsibility
41. Educating consumers & acting as advocates - influence social change in an effort to protect rights of consumer. A modern movement for the protection of the consumer against useless - inferior - or dangerous products - misleading advertising - unfair
What terms are typical nutritional claims?
Check Average
Back of House Primary Responsibility
Consumerism
42. Allow customers to call a central - toll-free number and make a reservation with any property in the system
New-to-world Products
Central reservation systems
Back of House Primary Responsibility
SMERF
43. 48% - 50%
House Ledger
% of food dollar spent away from home
What terms are typical nutritional claims?
PMS
44. Ties the food or meal with health status or disease prevention - usually relates to & mentions a specific disease.
Most common franchise in restaurant
Back of House Primary Responsibility
What is a health claim?
Yield Management
45. Business format franchising
PMS
Two types of franchises
Eatertainment
Most common franchise in restaurant
46. The individual diner - patient - student - or resident.
Who is guest of on-site foodservice
Psychographics
Inseparability
What is a health claim?
47. Guest satisfaction - personal service - accounting for sales
Service
Calculate Occupancy Rate
Front of House Primary Responsibility
Property management systems
48. Owner of a franchise & possibly land - building - furniture & fixtures or a lease on them. Responsible for hiring employees - supervising daily operations & generally representing themselves in the community as independent businesspeople.
Calculate Average Room Rate
New Product
Tourism industry
Franchisee
49. What you find upstairs in a hotel - guest rooms - give up extra services for a lower price
Calculate RevPAR
Most common franchise in restaurant
Upstairs guest interest
Market Segmentation
50. The institution (bank - university - etc.) along with its managers and policy makers
Calculate Check Average
Who is client of on-site foodservice
Global distribution systems
Food and beverage retail management systems include