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Test your basic knowledge |
Principles Of Hospitality
Start Test
Study First
Subject
:
hospitality
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What you find upstairs in a hotel - guest rooms - give up extra services for a lower price
Downstairs guest interest
Two ways to increase sales
Secondary Destination
Upstairs guest interest
2. Market segment for lodging business that originates from five primary sources: Social - Military - Educational - Religious & Fraternal
Dining Market
Front of House Primary Responsibility
SMERF
QSR
3. Guest room rental
PMS
Key source of hotel revenue
Front of House Primary Responsibility
Covers
4. Educating consumers & acting as advocates - influence social change in an effort to protect rights of consumer. A modern movement for the protection of the consumer against useless - inferior - or dangerous products - misleading advertising - unfair
Key source of hotel revenue
Consumerism
Hospitality Industry
Skills needed by a manager
5. 4 pounds per person per day
Calculate RevPAR
Service
How much waste does the average American generate in one day
Suggestive selling
6. Stopover - draw people from nearby areas or induce people to stop on the way by - Sports centers - zoos & aquariums - museums
Eatertainment
Yield Management
4 P's of the Marketing Mix
Secondary Destination
7. Computer programs used throughout a hotel to keep track of guest registration - reservations - guest folio management - room selections - accounting - supply inventory - and purchasing
Market Segmentation
Customer relationship management systems
How much waste does the average American generate in one day
Property management systems
8. Touring - have a wide market & draw travelers from great distances - Grand Canyon - Disney World - Las Vegas
Calculate Average Room Rate
Dining Market
Franchisee
Primary Destination
9. Measure the effect of initial spending together with the chain of expenditures that result. For example - a dollar spent in a hotel - some portion of it goes to employees - suppliers - and owners who in turn re-spend it.
House Ledger
Number 1 reason for travel
Travel Multiplier
SMERF
10. The attributes (of service) that the customer cannot grasp with any of the five senses.
Suggestive selling
Intangible
Travel Multiplier
Upstairs guest interest
11. Consumers are concerned about their health & about pleasing themselves. Sometimes they act on their concerns & sometimes on their need for pleasure. Sometimes they watch what they eat at home - but are less careful when dining out.
4 P's of the Marketing Mix
Dietary Schizophrenia
Back of House Primary Responsibility
Eating Market
12. 1. Electronic-mechanical - range from vending machines to such services as automated check in/out 2. Indirect personal - include telephone or email contacts such as hotel reservations - reservation desk at a restaurant - a room-service taker - housek
Dietary Schizophrenia
Identify/Explain 3 types of service
Suggestive selling
Eatertainment
13. Sales - catering - purchasing - inventory - time - attendance - labor scheduling
Global distribution systems
Consumerism
Food and beverage retail management systems include
Dining Market
14. People's different patterns of activities - interests and opinions.
Demographics
Calculate Check Average
Psychographics
SMERF
15. All actions & reactions that customers perceive they have purchased. Is performed for the guest by people or by systems such as remote check in/out. Performance of the organization and its staff.
Two best ways to increase profit
Service
Front of House Primary Responsibility
How is success measured in on-site foodservice operations
16. Theme restaurants in which the diner's experience is centered in the entertainment provided by the restaurant's stage-set-like decor - Hard Rock Cafe - Dave & Buster's. Combine food with various kinds of entertainment - relatively new on scene.
Calculate Check Average
Most common franchise in restaurant
Eatertainment
Demographics
17. 1. Increase customer base by advertising & promotions 2. Increase sales to current customers by menu redesign - bundling & suggestive selling.
Knowledge Worker
Two ways to increase sales
Calculate Check Average
Calculate Occupancy Rate
18. Quick Service Restaurants - simplification & standardized purchasing - production & service - convenient - McDonald's
Yield Management
Skills need by entry level position
QSR
Consumerism
19. Serving our biological needs
Skills need by entry level position
Eating Market
Consumerism
Two types of franchises
20. Reduced - free - low - healthy - light - lean - symbols - heart - apple
What terms are typical nutritional claims?
Demographics
New-to-world Products
New Product
21. Guest satisfaction - personal service - accounting for sales
Front of House Primary Responsibility
Service
House Ledger
New-to-world Products
22. One person taking a trip 100 miles or more from home
Person Trip
Hospitality Industry
Front of House Primary Responsibility
New Product
23. Must keep in mind 3 objectives: 1 - making the guest welcome personally 2 - making things work fro the guests 3 - making sure that the operation will continue to provide service and meet budget
Two best ways to increase profit
Number 1 reason for travel
Primary Destination
Skills needed by a manager
24. Ties the food or meal with health status or disease prevention - usually relates to & mentions a specific disease.
Food and beverage retail management systems include
House Ledger
Two ways to increase sales
What is a health claim?
25. Product - The guest experience - the food plus the server Price - Value pricing - prices in line with customer expectations Place - Location - multiply the number of places in which their product can be offered Promotion - Advertising - conducted th
26. Involves varying room rates according to the demand for rooms in any given time period. Based on combining a history of room demand with current forecast for demand. Get the best combination of occupancy & ADR. No need to sell rooms at a discount if
Yield Management
What terms are typical nutritional claims?
Intangible
Person Trip
27. 1. Product or trade name franchising 2. Business format franchising
Suggestive selling
Two types of franchises
Skills needed by a manager
Calculate Average Room Rate
28. Number of guests
Calculate Average Room Rate
Downstairs guest interest
How much waste does the average American generate in one day
Covers
29. Dollar sales / Number of rooms sold $18000 / 300 = $60 ADR
Central reservation systems
Calculate Average Room Rate
Knowledge Worker
Two best ways to increase profit
30. Visit family and friends
Number 1 reason for travel
SMERF
Yield Management
Most common franchise in restaurant
31. Technological methods of efficient property maintenance and management
Secondary Destination
Franchisee
Identify/Explain 3 types of service
Energy management systems
32. Allow customers to call a central - toll-free number and make a reservation with any property in the system
Suggestive selling
Downstairs guest interest
Central reservation systems
Eating Market
33. Server suggesting something for meal - e.g. 'X wine goes well with Y dish'
Consumerism
Central reservation systems
Suggestive selling
Calculate RevPAR
34. Business format franchising is the type of franchise in hospitality. Includes use of the product (& service) along with access to & use of - all other systems & standards associated with the business.
Franchise
Key source of hotel revenue
Moment of Truth
Job Benefit Mix
35. The individual diner - patient - student - or resident.
Knowledge Worker
Eating Market
Secondary Destination
Who is guest of on-site foodservice
36. A product new to that establishment's menu. Wendy's adding baked potato as an entree.
New Product
Consumerism
Skills needed by a manager
SMERF
37. The study of objectively measurable characteristics of our population - such as age and income
Calculate Occupancy Rate
Covers
Demographics
Central reservation systems
38. The collection of productive businesses and government organizations that serve the traveler away from home.
What is a health claim?
Tourism industry
Secondary Destination
New-to-world Products
39. More you buy the cheaper it is - Purchasing economies
How much waste does the average American generate in one day
Economy of scale
Concierge duties
Yield Management
40. A product that has not been served before commercially - Egg McMuffin & Chicken McNuggets
Calculate RevPAR
Dietary Schizophrenia
New-to-world Products
Food and beverage retail management systems include
41. Average dollar amount of check - average sale per guest
Check Average
Franchise
Skills needed by a manager
Demographics
42. The reception & entertainment of guests - visitors - or strangers with liberality and goodwill. Institutions that offer shelter - food - or both to people away from home. Hotels - restaurants - casinos - attractions - etc.
House Ledger
Hospitality
Dietary Schizophrenia
Job Benefit Mix
43. Charges made by guests after checked out & charges by other persons not hotel guests
Number 1 reason for travel
Travel Multiplier
Hospitality
City Ledger
44. Provide electronic connections between hotels and other travel-related companies
Global distribution systems
How much waste does the average American generate in one day
Tourism industry
Downstairs guest interest
45. Serving our social needs
Dining Market
Skills needed by a manager
Dietary Schizophrenia
Psychographics
46. Total dollar sales / Number of guests served during the period
Job Benefit Mix
Dining Market
Calculate Check Average
Service
47. The product (service) can be touched or felt
Franchisee
Central reservation systems
Calculate Check Average
Tangible
48. 48% - 50%
% of food dollar spent away from home
4 P's of the Marketing Mix
Economy of scale
Who is guest of on-site foodservice
49. Made up of both money and knowledge to be gained from any job
Moment of Truth
Upstairs guest interest
Market Segmentation
Job Benefit Mix
50. Includes hotels & restaurants as well as many other types of institutions that offer shelter and/or food (& entertainment - etc.) to people away from home.
Economy of scale
Hospitality Industry
Market Segmentation
How is success measured in on-site foodservice operations