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Test your basic knowledge |
Principles Of Hospitality
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Study First
Subject
:
hospitality
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Identifies groups of customers and prospects who share sufficient characteristics in common that a product and service can be designed and brought to market for their needs.
Skills needed by a manager
Market Segmentation
Secondary Destination
Inseparability
2. Provide electronic connections between hotels and other travel-related companies
Back of House Primary Responsibility
Food and beverage retail management systems include
Global distribution systems
QSR
3. Server suggesting something for meal - e.g. 'X wine goes well with Y dish'
Franchise
Suggestive selling
Hospitality Industry
Two ways to increase sales
4. Visit family and friends
Number 1 reason for travel
Downstairs guest interest
Travel Multiplier
Tangible
5. The study of objectively measurable characteristics of our population - such as age and income
Tourism industry
Identify/Explain 3 types of service
Who is client of on-site foodservice
Demographics
6. Consumers are concerned about their health & about pleasing themselves. Sometimes they act on their concerns & sometimes on their need for pleasure. Sometimes they watch what they eat at home - but are less careful when dining out.
Knowledge Worker
Downstairs guest interest
Dietary Schizophrenia
% of food dollar spent away from home
7. Allow customers to call a central - toll-free number and make a reservation with any property in the system
Tourism industry
Central reservation systems
Hospitality Industry
New Product
8. Quick Service Restaurants - simplification & standardized purchasing - production & service - convenient - McDonald's
QSR
Inseparability
Calculate RevPAR
Moment of Truth
9. Computer programs used throughout a hotel to keep track of guest registration - reservations - guest folio management - room selections - accounting - supply inventory - and purchasing
Market Segmentation
How much waste does the average American generate in one day
Central reservation systems
Property management systems
10. Rooms revenue / Available rooms or paid occupancy percentage * ADR $18000 / 500 = $36 RevPAR
Franchise
Hospitality Industry
Job Benefit Mix
Calculate RevPAR
11. Business format franchising
Most common franchise in restaurant
Front of House Primary Responsibility
Food and beverage retail management systems include
Calculate Average Room Rate
12. People's different patterns of activities - interests and opinions.
New-to-world Products
Tangible
Psychographics
Central reservation systems
13. 1. Product or trade name franchising 2. Business format franchising
Demographics
Two types of franchises
Psychographics
Service
14. Rooms Sold / Total Rooms Available 300 / 500 = 60%
Person Trip
Calculate Occupancy Rate
New-to-world Products
Demographics
15. More you buy the cheaper it is - Purchasing economies
Calculate Check Average
New-to-world Products
Economy of scale
Skills needed by a manager
16. 1. Electronic-mechanical - range from vending machines to such services as automated check in/out 2. Indirect personal - include telephone or email contacts such as hotel reservations - reservation desk at a restaurant - a room-service taker - housek
Calculate Check Average
Identify/Explain 3 types of service
4 P's of the Marketing Mix
Intangible
17. The attributes (of service) that the customer cannot grasp with any of the five senses.
PMS
Home Meal Replacement
Intangible
Tangible
18. Product - The guest experience - the food plus the server Price - Value pricing - prices in line with customer expectations Place - Location - multiply the number of places in which their product can be offered Promotion - Advertising - conducted th
19. What you find upstairs in a hotel - guest rooms - give up extra services for a lower price
Economy of scale
Energy management systems
Upstairs guest interest
Back of House Primary Responsibility
20. The person who applies to productive work ideas - concepts - and information
Knowledge Worker
Two ways to increase sales
PMS
House Ledger
21. Average dollar amount of check - average sale per guest
Most common franchise in restaurant
City Ledger
Check Average
Customer relationship management systems
22. Made up of both money and knowledge to be gained from any job
Skills need by entry level position
Most common franchise in restaurant
Job Benefit Mix
Calculate Occupancy Rate
23. The collection of productive businesses and government organizations that serve the traveler away from home.
Eatertainment
Economy of scale
Tourism industry
Intangible
24. Property Management System - Computer programs that provide more efficiently the information needed to personnel who need to know. Integrates all systems - reservations - front desk - housekeeping - food & beverage - & accounting
Central reservation systems
PMS
Psychographics
Who is guest of on-site foodservice
25. 4 pounds per person per day
Moment of Truth
How much waste does the average American generate in one day
House Ledger
Franchise
26. Total dollar sales / Number of guests served during the period
Calculate Check Average
Identify/Explain 3 types of service
Dining Market
How much waste does the average American generate in one day
27. Serving our biological needs
Calculate Average Room Rate
Most common franchise in restaurant
Eating Market
Consumerism
28. The individual diner - patient - student - or resident.
Property management systems
Who is guest of on-site foodservice
Most common franchise in restaurant
New-to-world Products
29. Theme restaurants in which the diner's experience is centered in the entertainment provided by the restaurant's stage-set-like decor - Hard Rock Cafe - Dave & Buster's. Combine food with various kinds of entertainment - relatively new on scene.
House Ledger
What is a health claim?
Hospitality
Eatertainment
30. Technological methods of efficient property maintenance and management
Eatertainment
Energy management systems
Suggestive selling
Economy of scale
31. Touring - have a wide market & draw travelers from great distances - Grand Canyon - Disney World - Las Vegas
Tangible
New Product
Primary Destination
Most common franchise in restaurant
32. Databases that identify guests' occupancy patterns - lengths of stay - demographic information - types of business - and individual customer profiles
Customer relationship management systems
Moment of Truth
Travel Multiplier
Food and beverage retail management systems include
33. The product (service) can be touched or felt
Two types of franchises
Inseparability
Tangible
Psychographics
34. Reduced - free - low - healthy - light - lean - symbols - heart - apple
Franchise
What terms are typical nutritional claims?
Who is guest of on-site foodservice
Two ways to increase sales
35. The institution (bank - university - etc.) along with its managers and policy makers
Market Segmentation
Consumerism
Who is guest of on-site foodservice
Who is client of on-site foodservice
36. Must keep in mind 3 objectives: 1 - making the guest welcome personally 2 - making things work fro the guests 3 - making sure that the operation will continue to provide service and meet budget
Skills need by entry level position
Person Trip
Skills needed by a manager
What is a health claim?
37. Are guests encounters; Any time a staff member has the opportunity to make the guest happy; Every hospitality organization has thousands of these every day; Service provider and customer must work together in order for the service to be successful; T
Demographics
SMERF
Home Meal Replacement
Moment of Truth
38. Guest room rental
Key source of hotel revenue
Franchisee
City Ledger
Concierge duties
39. Charges made by guests after checked out & charges by other persons not hotel guests
Energy management systems
Covers
Primary Destination
City Ledger
40. Most are 1-2 nights in duration - combining business and pleasure
Calculate Average Room Rate
Franchisee
Demographics
Trend in length of trips taken
41. Guest satisfaction - personal service - accounting for sales
Calculate Average Room Rate
Front of House Primary Responsibility
% of food dollar spent away from home
Two ways to increase sales
42. All actions & reactions that customers perceive they have purchased. Is performed for the guest by people or by systems such as remote check in/out. Performance of the organization and its staff.
Calculate Check Average
Calculate RevPAR
Service
Tangible
43. Measure the effect of initial spending together with the chain of expenditures that result. For example - a dollar spent in a hotel - some portion of it goes to employees - suppliers - and owners who in turn re-spend it.
% of food dollar spent away from home
Two best ways to increase profit
Trend in length of trips taken
Travel Multiplier
44. Owner of a franchise & possibly land - building - furniture & fixtures or a lease on them. Responsible for hiring employees - supervising daily operations & generally representing themselves in the community as independent businesspeople.
Food and beverage retail management systems include
Franchisee
Market Segmentation
City Ledger
45. Provide guest service and information. Knows the right restaurant - best shows - and can get reservations or tickets
Trend in length of trips taken
How is success measured in on-site foodservice operations
New-to-world Products
Concierge duties
46. Includes hotels & restaurants as well as many other types of institutions that offer shelter and/or food (& entertainment - etc.) to people away from home.
Hospitality Industry
How is success measured in on-site foodservice operations
Two ways to increase sales
SMERF
47. Market segment for lodging business that originates from five primary sources: Social - Military - Educational - Religious & Fraternal
Tourism industry
SMERF
Customer relationship management systems
Primary Destination
48. Want the traditional lobby floor attractions of a full-service hotel: dining rooms - cocktail lounges - meeting & banquet rooms - etc. Are willing to pay for extras either because are necessary or they can afford them
Dietary Schizophrenia
Two ways to increase sales
Check Average
Downstairs guest interest
49. Number of guests
PMS
Calculate Check Average
Covers
How is success measured in on-site foodservice operations
50. The quality of the food the guest is served - food safety - sanitation - food cost control
Skills needed by a manager
Back of House Primary Responsibility
City Ledger
Home Meal Replacement