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Test your basic knowledge |
Principles Of Hospitality
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Study First
Subject
:
hospitality
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Touring - have a wide market & draw travelers from great distances - Grand Canyon - Disney World - Las Vegas
Back of House Primary Responsibility
Primary Destination
Most common franchise in restaurant
Skills needed by a manager
2. The individual diner - patient - student - or resident.
Calculate Check Average
Who is guest of on-site foodservice
Property management systems
QSR
3. 4 pounds per person per day
Moment of Truth
Back of House Primary Responsibility
How much waste does the average American generate in one day
Two ways to increase sales
4. Business format franchising
Knowledge Worker
Most common franchise in restaurant
Job Benefit Mix
PMS
5. Involves varying room rates according to the demand for rooms in any given time period. Based on combining a history of room demand with current forecast for demand. Get the best combination of occupancy & ADR. No need to sell rooms at a discount if
Job Benefit Mix
Two types of franchises
Primary Destination
Yield Management
6. Product - The guest experience - the food plus the server Price - Value pricing - prices in line with customer expectations Place - Location - multiply the number of places in which their product can be offered Promotion - Advertising - conducted th
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7. Stopover - draw people from nearby areas or induce people to stop on the way by - Sports centers - zoos & aquariums - museums
PMS
Secondary Destination
What is a health claim?
Calculate Average Room Rate
8. Quick Service Restaurants - simplification & standardized purchasing - production & service - convenient - McDonald's
Moment of Truth
QSR
4 P's of the Marketing Mix
City Ledger
9. Databases that identify guests' occupancy patterns - lengths of stay - demographic information - types of business - and individual customer profiles
Customer relationship management systems
Upstairs guest interest
Food and beverage retail management systems include
Central reservation systems
10. Are guests encounters; Any time a staff member has the opportunity to make the guest happy; Every hospitality organization has thousands of these every day; Service provider and customer must work together in order for the service to be successful; T
Moment of Truth
Psychographics
Service
Consumerism
11. The attributes (of service) that the customer cannot grasp with any of the five senses.
Number 1 reason for travel
Home Meal Replacement
Intangible
Trend in length of trips taken
12. Serving our social needs
Calculate RevPAR
Market Segmentation
Dining Market
Upstairs guest interest
13. Prosumption; Customer involvement with the production of service.
Market Segmentation
Inseparability
Calculate RevPAR
Yield Management
14. What you find upstairs in a hotel - guest rooms - give up extra services for a lower price
Travel Multiplier
Two ways to increase sales
Market Segmentation
Upstairs guest interest
15. Identifies groups of customers and prospects who share sufficient characteristics in common that a product and service can be designed and brought to market for their needs.
Market Segmentation
Economy of scale
Hospitality
Who is client of on-site foodservice
16. Participation rate
Dietary Schizophrenia
Franchise
Who is client of on-site foodservice
How is success measured in on-site foodservice operations
17. More you buy the cheaper it is - Purchasing economies
Primary Destination
Eating Market
New Product
Economy of scale
18. Measure the effect of initial spending together with the chain of expenditures that result. For example - a dollar spent in a hotel - some portion of it goes to employees - suppliers - and owners who in turn re-spend it.
Travel Multiplier
Calculate Average Room Rate
Most common franchise in restaurant
Upstairs guest interest
19. A product that has not been served before commercially - Egg McMuffin & Chicken McNuggets
Two ways to increase sales
QSR
Travel Multiplier
New-to-world Products
20. 48% - 50%
% of food dollar spent away from home
Covers
Two types of franchises
Front of House Primary Responsibility
21. The institution (bank - university - etc.) along with its managers and policy makers
Primary Destination
Check Average
House Ledger
Who is client of on-site foodservice
22. Kept at front desk is made up of bills owed by guests in the house.
Moment of Truth
Two ways to increase sales
SMERF
House Ledger
23. Total dollar sales / Number of guests served during the period
Inseparability
Job Benefit Mix
Franchisee
Calculate Check Average
24. The study of objectively measurable characteristics of our population - such as age and income
Demographics
Key source of hotel revenue
Hospitality
Most common franchise in restaurant
25. People's different patterns of activities - interests and opinions.
Check Average
Psychographics
City Ledger
Moment of Truth
26. Serving our biological needs
Eating Market
Customer relationship management systems
Calculate Check Average
Tangible
27. 1. Electronic-mechanical - range from vending machines to such services as automated check in/out 2. Indirect personal - include telephone or email contacts such as hotel reservations - reservation desk at a restaurant - a room-service taker - housek
Key source of hotel revenue
Identify/Explain 3 types of service
Travel Multiplier
Number 1 reason for travel
28. Made up of both money and knowledge to be gained from any job
Demographics
Hospitality
Job Benefit Mix
New-to-world Products
29. Average dollar amount of check - average sale per guest
Check Average
Market Segmentation
Job Benefit Mix
Inseparability
30. Server suggesting something for meal - e.g. 'X wine goes well with Y dish'
Suggestive selling
Energy management systems
New-to-world Products
Skills needed by a manager
31. Market segment for lodging business that originates from five primary sources: Social - Military - Educational - Religious & Fraternal
Trend in length of trips taken
Economy of scale
Secondary Destination
SMERF
32. Property Management System - Computer programs that provide more efficiently the information needed to personnel who need to know. Integrates all systems - reservations - front desk - housekeeping - food & beverage - & accounting
Tourism industry
Home Meal Replacement
PMS
Check Average
33. Provide guest service and information. Knows the right restaurant - best shows - and can get reservations or tickets
Primary Destination
Hospitality Industry
Concierge duties
SMERF
34. The product (service) can be touched or felt
Demographics
Most common franchise in restaurant
Tangible
What is a health claim?
35. Owner of a franchise & possibly land - building - furniture & fixtures or a lease on them. Responsible for hiring employees - supervising daily operations & generally representing themselves in the community as independent businesspeople.
Franchisee
Consumerism
Two types of franchises
Secondary Destination
36. Theme restaurants in which the diner's experience is centered in the entertainment provided by the restaurant's stage-set-like decor - Hard Rock Cafe - Dave & Buster's. Combine food with various kinds of entertainment - relatively new on scene.
Property management systems
Eatertainment
Concierge duties
Who is guest of on-site foodservice
37. Want the traditional lobby floor attractions of a full-service hotel: dining rooms - cocktail lounges - meeting & banquet rooms - etc. Are willing to pay for extras either because are necessary or they can afford them
Downstairs guest interest
What terms are typical nutritional claims?
Dining Market
How much waste does the average American generate in one day
38. Rooms revenue / Available rooms or paid occupancy percentage * ADR $18000 / 500 = $36 RevPAR
Economy of scale
Primary Destination
House Ledger
Calculate RevPAR
39. Number of guests
New-to-world Products
Tourism industry
Covers
Who is client of on-site foodservice
40. Most are 1-2 nights in duration - combining business and pleasure
Trend in length of trips taken
How is success measured in on-site foodservice operations
Dietary Schizophrenia
Downstairs guest interest
41. Guest satisfaction - personal service - accounting for sales
Yield Management
Front of House Primary Responsibility
Tourism industry
Calculate Occupancy Rate
42. Includes hotels & restaurants as well as many other types of institutions that offer shelter and/or food (& entertainment - etc.) to people away from home.
Energy management systems
Hospitality Industry
Market Segmentation
Who is client of on-site foodservice
43. Computer programs used throughout a hotel to keep track of guest registration - reservations - guest folio management - room selections - accounting - supply inventory - and purchasing
Property management systems
Market Segmentation
Two ways to increase sales
% of food dollar spent away from home
44. Not a restaurant - a delivery method features American comfort foods - chicken - turkey & ham prepared like consumer would make at home - home style cooking. Pizza - Boston Market
Intangible
Home Meal Replacement
Consumerism
Economy of scale
45. Sales - catering - purchasing - inventory - time - attendance - labor scheduling
Food and beverage retail management systems include
Covers
Number 1 reason for travel
Concierge duties
46. Charges made by guests after checked out & charges by other persons not hotel guests
Most common franchise in restaurant
Eating Market
Property management systems
City Ledger
47. 1. Product or trade name franchising 2. Business format franchising
Psychographics
Upstairs guest interest
Tourism industry
Two types of franchises
48. Technological methods of efficient property maintenance and management
Key source of hotel revenue
Energy management systems
Most common franchise in restaurant
Primary Destination
49. A product new to that establishment's menu. Wendy's adding baked potato as an entree.
Primary Destination
Calculate Check Average
New Product
Property management systems
50. Educating consumers & acting as advocates - influence social change in an effort to protect rights of consumer. A modern movement for the protection of the consumer against useless - inferior - or dangerous products - misleading advertising - unfair
PMS
Consumerism
Dining Market
Tourism industry