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Test your basic knowledge |
Principles Of Hospitality
Start Test
Study First
Subject
:
hospitality
Instructions:
Answer
50
questions in
15 minutes
.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. 1. Electronic-mechanical - range from vending machines to such services as automated check in/out 2. Indirect personal - include telephone or email contacts such as hotel reservations - reservation desk at a restaurant - a room-service taker - housek
Dining Market
QSR
Identify/Explain 3 types of service
Hospitality
2. Server suggesting something for meal - e.g. 'X wine goes well with Y dish'
Yield Management
Identify/Explain 3 types of service
House Ledger
Suggestive selling
3. All actions & reactions that customers perceive they have purchased. Is performed for the guest by people or by systems such as remote check in/out. Performance of the organization and its staff.
City Ledger
Two ways to increase sales
Upstairs guest interest
Service
4. Visit family and friends
Inseparability
4 P's of the Marketing Mix
Market Segmentation
Number 1 reason for travel
5. A product new to that establishment's menu. Wendy's adding baked potato as an entree.
Customer relationship management systems
How much waste does the average American generate in one day
Secondary Destination
New Product
6. Property Management System - Computer programs that provide more efficiently the information needed to personnel who need to know. Integrates all systems - reservations - front desk - housekeeping - food & beverage - & accounting
PMS
SMERF
Most common franchise in restaurant
Consumerism
7. Rooms revenue / Available rooms or paid occupancy percentage * ADR $18000 / 500 = $36 RevPAR
Calculate Occupancy Rate
Number 1 reason for travel
New Product
Calculate RevPAR
8. Includes hotels & restaurants as well as many other types of institutions that offer shelter and/or food (& entertainment - etc.) to people away from home.
Suggestive selling
Home Meal Replacement
Yield Management
Hospitality Industry
9. Technological methods of efficient property maintenance and management
% of food dollar spent away from home
Knowledge Worker
Energy management systems
City Ledger
10. The product (service) can be touched or felt
PMS
Tangible
Concierge duties
Job Benefit Mix
11. Must keep in mind 3 objectives: 1 - making the guest welcome personally 2 - making things work fro the guests 3 - making sure that the operation will continue to provide service and meet budget
Demographics
Skills needed by a manager
Moment of Truth
Economy of scale
12. Dollar sales / Number of rooms sold $18000 / 300 = $60 ADR
Calculate Average Room Rate
Job Benefit Mix
Covers
Home Meal Replacement
13. Guest satisfaction - personal service - accounting for sales
New Product
Skills need by entry level position
Who is guest of on-site foodservice
Front of House Primary Responsibility
14. Quick Service Restaurants - simplification & standardized purchasing - production & service - convenient - McDonald's
Hospitality Industry
How much waste does the average American generate in one day
Food and beverage retail management systems include
QSR
15. Educating consumers & acting as advocates - influence social change in an effort to protect rights of consumer. A modern movement for the protection of the consumer against useless - inferior - or dangerous products - misleading advertising - unfair
Consumerism
New Product
Calculate Average Room Rate
Identify/Explain 3 types of service
16. May not require any skills - dishwasher - busser - etc. - but knowledge can be learned from these jobs.
4 P's of the Marketing Mix
Franchisee
Primary Destination
Skills need by entry level position
17. 1. Increase customer base by advertising & promotions 2. Increase sales to current customers by menu redesign - bundling & suggestive selling.
Who is guest of on-site foodservice
Two ways to increase sales
Food and beverage retail management systems include
% of food dollar spent away from home
18. What you find upstairs in a hotel - guest rooms - give up extra services for a lower price
Suggestive selling
Back of House Primary Responsibility
How is success measured in on-site foodservice operations
Upstairs guest interest
19. Measure the effect of initial spending together with the chain of expenditures that result. For example - a dollar spent in a hotel - some portion of it goes to employees - suppliers - and owners who in turn re-spend it.
Market Segmentation
Key source of hotel revenue
Travel Multiplier
Who is guest of on-site foodservice
20. 1. Increase sales 2. Reduce costs
How much waste does the average American generate in one day
Inseparability
Two best ways to increase profit
Eating Market
21. Provide electronic connections between hotels and other travel-related companies
Global distribution systems
4 P's of the Marketing Mix
Primary Destination
Travel Multiplier
22. Allow customers to call a central - toll-free number and make a reservation with any property in the system
Central reservation systems
Skills needed by a manager
Franchisee
Consumerism
23. More you buy the cheaper it is - Purchasing economies
Franchise
Upstairs guest interest
Economy of scale
Skills needed by a manager
24. Owner of a franchise & possibly land - building - furniture & fixtures or a lease on them. Responsible for hiring employees - supervising daily operations & generally representing themselves in the community as independent businesspeople.
Knowledge Worker
Food and beverage retail management systems include
Franchisee
Moment of Truth
25. Reduced - free - low - healthy - light - lean - symbols - heart - apple
What terms are typical nutritional claims?
Concierge duties
Calculate Occupancy Rate
Calculate RevPAR
26. The collection of productive businesses and government organizations that serve the traveler away from home.
Tourism industry
Consumerism
Inseparability
What terms are typical nutritional claims?
27. Charges made by guests after checked out & charges by other persons not hotel guests
City Ledger
Primary Destination
Home Meal Replacement
Trend in length of trips taken
28. Stopover - draw people from nearby areas or induce people to stop on the way by - Sports centers - zoos & aquariums - museums
Home Meal Replacement
Secondary Destination
Franchise
Number 1 reason for travel
29. Ties the food or meal with health status or disease prevention - usually relates to & mentions a specific disease.
Economy of scale
What is a health claim?
Trend in length of trips taken
Two best ways to increase profit
30. Identifies groups of customers and prospects who share sufficient characteristics in common that a product and service can be designed and brought to market for their needs.
What terms are typical nutritional claims?
Market Segmentation
Moment of Truth
Property management systems
31. Kept at front desk is made up of bills owed by guests in the house.
House Ledger
Concierge duties
Two types of franchises
Franchise
32. Want the traditional lobby floor attractions of a full-service hotel: dining rooms - cocktail lounges - meeting & banquet rooms - etc. Are willing to pay for extras either because are necessary or they can afford them
Franchisee
Inseparability
Downstairs guest interest
Dining Market
33. Databases that identify guests' occupancy patterns - lengths of stay - demographic information - types of business - and individual customer profiles
How is success measured in on-site foodservice operations
Upstairs guest interest
Customer relationship management systems
Food and beverage retail management systems include
34. Computer programs used throughout a hotel to keep track of guest registration - reservations - guest folio management - room selections - accounting - supply inventory - and purchasing
Central reservation systems
Property management systems
4 P's of the Marketing Mix
Travel Multiplier
35. Touring - have a wide market & draw travelers from great distances - Grand Canyon - Disney World - Las Vegas
What terms are typical nutritional claims?
Concierge duties
Primary Destination
How is success measured in on-site foodservice operations
36. Most are 1-2 nights in duration - combining business and pleasure
Key source of hotel revenue
Trend in length of trips taken
What is a health claim?
Property management systems
37. Involves varying room rates according to the demand for rooms in any given time period. Based on combining a history of room demand with current forecast for demand. Get the best combination of occupancy & ADR. No need to sell rooms at a discount if
House Ledger
New-to-world Products
Central reservation systems
Yield Management
38. Serving our social needs
Eatertainment
Tangible
Dining Market
Suggestive selling
39. Total dollar sales / Number of guests served during the period
Calculate Check Average
PMS
% of food dollar spent away from home
What terms are typical nutritional claims?
40. Average dollar amount of check - average sale per guest
Customer relationship management systems
Suggestive selling
Check Average
What is a health claim?
41. Not a restaurant - a delivery method features American comfort foods - chicken - turkey & ham prepared like consumer would make at home - home style cooking. Pizza - Boston Market
Identify/Explain 3 types of service
Yield Management
Home Meal Replacement
Knowledge Worker
42. Participation rate
Front of House Primary Responsibility
How is success measured in on-site foodservice operations
Upstairs guest interest
Number 1 reason for travel
43. Consumers are concerned about their health & about pleasing themselves. Sometimes they act on their concerns & sometimes on their need for pleasure. Sometimes they watch what they eat at home - but are less careful when dining out.
4 P's of the Marketing Mix
Psychographics
Dietary Schizophrenia
Demographics
44. The study of objectively measurable characteristics of our population - such as age and income
Demographics
Global distribution systems
Inseparability
How is success measured in on-site foodservice operations
45. One person taking a trip 100 miles or more from home
Downstairs guest interest
Calculate RevPAR
How much waste does the average American generate in one day
Person Trip
46. Business format franchising is the type of franchise in hospitality. Includes use of the product (& service) along with access to & use of - all other systems & standards associated with the business.
Market Segmentation
Franchise
Dining Market
Skills need by entry level position
47. Are guests encounters; Any time a staff member has the opportunity to make the guest happy; Every hospitality organization has thousands of these every day; Service provider and customer must work together in order for the service to be successful; T
Moment of Truth
Suggestive selling
What is a health claim?
Two types of franchises
48. Business format franchising
Intangible
Most common franchise in restaurant
Moment of Truth
Downstairs guest interest
49. Made up of both money and knowledge to be gained from any job
Who is client of on-site foodservice
Back of House Primary Responsibility
Calculate Check Average
Job Benefit Mix
50. Product - The guest experience - the food plus the server Price - Value pricing - prices in line with customer expectations Place - Location - multiply the number of places in which their product can be offered Promotion - Advertising - conducted th