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Test your basic knowledge |
Principles Of Hospitality
Start Test
Study First
Subject
:
hospitality
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. 1. Increase customer base by advertising & promotions 2. Increase sales to current customers by menu redesign - bundling & suggestive selling.
Two ways to increase sales
Dietary Schizophrenia
QSR
Yield Management
2. Computer programs used throughout a hotel to keep track of guest registration - reservations - guest folio management - room selections - accounting - supply inventory - and purchasing
Property management systems
Job Benefit Mix
Two ways to increase sales
Franchise
3. The attributes (of service) that the customer cannot grasp with any of the five senses.
Market Segmentation
Energy management systems
House Ledger
Intangible
4. Are guests encounters; Any time a staff member has the opportunity to make the guest happy; Every hospitality organization has thousands of these every day; Service provider and customer must work together in order for the service to be successful; T
Demographics
Moment of Truth
Hospitality Industry
Global distribution systems
5. 1. Electronic-mechanical - range from vending machines to such services as automated check in/out 2. Indirect personal - include telephone or email contacts such as hotel reservations - reservation desk at a restaurant - a room-service taker - housek
Identify/Explain 3 types of service
Hospitality
Skills needed by a manager
Calculate RevPAR
6. Sales - catering - purchasing - inventory - time - attendance - labor scheduling
Franchise
Food and beverage retail management systems include
Inseparability
Most common franchise in restaurant
7. Server suggesting something for meal - e.g. 'X wine goes well with Y dish'
Downstairs guest interest
Suggestive selling
Trend in length of trips taken
Two ways to increase sales
8. Dollar sales / Number of rooms sold $18000 / 300 = $60 ADR
Two best ways to increase profit
What terms are typical nutritional claims?
Calculate Average Room Rate
Franchisee
9. Reduced - free - low - healthy - light - lean - symbols - heart - apple
What terms are typical nutritional claims?
Two types of franchises
New-to-world Products
Two best ways to increase profit
10. The quality of the food the guest is served - food safety - sanitation - food cost control
Dining Market
Psychographics
Moment of Truth
Back of House Primary Responsibility
11. Includes hotels & restaurants as well as many other types of institutions that offer shelter and/or food (& entertainment - etc.) to people away from home.
Property management systems
Hospitality Industry
Job Benefit Mix
Key source of hotel revenue
12. Consumers are concerned about their health & about pleasing themselves. Sometimes they act on their concerns & sometimes on their need for pleasure. Sometimes they watch what they eat at home - but are less careful when dining out.
Psychographics
Dietary Schizophrenia
How much waste does the average American generate in one day
Eatertainment
13. 1. Product or trade name franchising 2. Business format franchising
House Ledger
Two best ways to increase profit
Number 1 reason for travel
Two types of franchises
14. The product (service) can be touched or felt
Demographics
Energy management systems
Tangible
Calculate Average Room Rate
15. The person who applies to productive work ideas - concepts - and information
Yield Management
Knowledge Worker
Calculate Average Room Rate
How much waste does the average American generate in one day
16. Guest room rental
4 P's of the Marketing Mix
Number 1 reason for travel
Consumerism
Key source of hotel revenue
17. Want the traditional lobby floor attractions of a full-service hotel: dining rooms - cocktail lounges - meeting & banquet rooms - etc. Are willing to pay for extras either because are necessary or they can afford them
How is success measured in on-site foodservice operations
Tangible
Downstairs guest interest
Covers
18. Serving our biological needs
Job Benefit Mix
Eating Market
Hospitality Industry
Calculate RevPAR
19. Owner of a franchise & possibly land - building - furniture & fixtures or a lease on them. Responsible for hiring employees - supervising daily operations & generally representing themselves in the community as independent businesspeople.
Who is guest of on-site foodservice
Calculate Check Average
Franchisee
Person Trip
20. Serving our social needs
Dining Market
Hospitality
Food and beverage retail management systems include
Two best ways to increase profit
21. Databases that identify guests' occupancy patterns - lengths of stay - demographic information - types of business - and individual customer profiles
Home Meal Replacement
Travel Multiplier
How much waste does the average American generate in one day
Customer relationship management systems
22. Provide electronic connections between hotels and other travel-related companies
Identify/Explain 3 types of service
SMERF
Global distribution systems
Job Benefit Mix
23. 48% - 50%
Secondary Destination
% of food dollar spent away from home
Calculate Occupancy Rate
Calculate Average Room Rate
24. The study of objectively measurable characteristics of our population - such as age and income
Demographics
Psychographics
Covers
Person Trip
25. Identifies groups of customers and prospects who share sufficient characteristics in common that a product and service can be designed and brought to market for their needs.
Secondary Destination
Covers
Who is guest of on-site foodservice
Market Segmentation
26. Business format franchising is the type of franchise in hospitality. Includes use of the product (& service) along with access to & use of - all other systems & standards associated with the business.
Franchise
Demographics
4 P's of the Marketing Mix
House Ledger
27. Allow customers to call a central - toll-free number and make a reservation with any property in the system
Dining Market
Travel Multiplier
Central reservation systems
Market Segmentation
28. The reception & entertainment of guests - visitors - or strangers with liberality and goodwill. Institutions that offer shelter - food - or both to people away from home. Hotels - restaurants - casinos - attractions - etc.
Hospitality
Dietary Schizophrenia
Downstairs guest interest
House Ledger
29. A product that has not been served before commercially - Egg McMuffin & Chicken McNuggets
Calculate Average Room Rate
Downstairs guest interest
Food and beverage retail management systems include
New-to-world Products
30. What you find upstairs in a hotel - guest rooms - give up extra services for a lower price
Market Segmentation
Upstairs guest interest
House Ledger
Number 1 reason for travel
31. Measure the effect of initial spending together with the chain of expenditures that result. For example - a dollar spent in a hotel - some portion of it goes to employees - suppliers - and owners who in turn re-spend it.
Travel Multiplier
Tangible
Eating Market
How is success measured in on-site foodservice operations
32. One person taking a trip 100 miles or more from home
Calculate RevPAR
Energy management systems
Person Trip
QSR
33. Educating consumers & acting as advocates - influence social change in an effort to protect rights of consumer. A modern movement for the protection of the consumer against useless - inferior - or dangerous products - misleading advertising - unfair
What terms are typical nutritional claims?
Consumerism
Property management systems
Dining Market
34. Touring - have a wide market & draw travelers from great distances - Grand Canyon - Disney World - Las Vegas
Key source of hotel revenue
Energy management systems
PMS
Primary Destination
35. Not a restaurant - a delivery method features American comfort foods - chicken - turkey & ham prepared like consumer would make at home - home style cooking. Pizza - Boston Market
Downstairs guest interest
What terms are typical nutritional claims?
Home Meal Replacement
Inseparability
36. May not require any skills - dishwasher - busser - etc. - but knowledge can be learned from these jobs.
Suggestive selling
Skills need by entry level position
Food and beverage retail management systems include
How is success measured in on-site foodservice operations
37. Number of guests
Intangible
Check Average
Most common franchise in restaurant
Covers
38. Participation rate
Intangible
Hospitality
How is success measured in on-site foodservice operations
Upstairs guest interest
39. Theme restaurants in which the diner's experience is centered in the entertainment provided by the restaurant's stage-set-like decor - Hard Rock Cafe - Dave & Buster's. Combine food with various kinds of entertainment - relatively new on scene.
Most common franchise in restaurant
Two types of franchises
Tourism industry
Eatertainment
40. Most are 1-2 nights in duration - combining business and pleasure
Calculate RevPAR
Trend in length of trips taken
PMS
Market Segmentation
41. Rooms Sold / Total Rooms Available 300 / 500 = 60%
Calculate Occupancy Rate
City Ledger
Primary Destination
Covers
42. Guest satisfaction - personal service - accounting for sales
Primary Destination
Hospitality Industry
Front of House Primary Responsibility
Intangible
43. Prosumption; Customer involvement with the production of service.
Inseparability
QSR
Skills needed by a manager
Covers
44. Kept at front desk is made up of bills owed by guests in the house.
Hospitality
House Ledger
Identify/Explain 3 types of service
Calculate RevPAR
45. 1. Increase sales 2. Reduce costs
Food and beverage retail management systems include
Who is client of on-site foodservice
Two best ways to increase profit
Global distribution systems
46. Visit family and friends
Number 1 reason for travel
Two best ways to increase profit
Most common franchise in restaurant
Upstairs guest interest
47. Stopover - draw people from nearby areas or induce people to stop on the way by - Sports centers - zoos & aquariums - museums
Trend in length of trips taken
Secondary Destination
Eatertainment
% of food dollar spent away from home
48. Market segment for lodging business that originates from five primary sources: Social - Military - Educational - Religious & Fraternal
Market Segmentation
Who is client of on-site foodservice
Food and beverage retail management systems include
SMERF
49. More you buy the cheaper it is - Purchasing economies
Calculate Check Average
Skills need by entry level position
Economy of scale
Dining Market
50. Rooms revenue / Available rooms or paid occupancy percentage * ADR $18000 / 500 = $36 RevPAR
Dietary Schizophrenia
What terms are typical nutritional claims?
City Ledger
Calculate RevPAR