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Test your basic knowledge |
Principles Of Hospitality
Start Test
Study First
Subject
:
hospitality
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The product (service) can be touched or felt
Tangible
Hospitality Industry
Downstairs guest interest
Calculate Occupancy Rate
2. More you buy the cheaper it is - Purchasing economies
Skills need by entry level position
Economy of scale
Primary Destination
Central reservation systems
3. Dollar sales / Number of rooms sold $18000 / 300 = $60 ADR
Hospitality Industry
Calculate Average Room Rate
Most common franchise in restaurant
Back of House Primary Responsibility
4. Sales - catering - purchasing - inventory - time - attendance - labor scheduling
How is success measured in on-site foodservice operations
Food and beverage retail management systems include
4 P's of the Marketing Mix
Who is guest of on-site foodservice
5. 48% - 50%
Who is guest of on-site foodservice
Calculate Occupancy Rate
% of food dollar spent away from home
Back of House Primary Responsibility
6. Includes hotels & restaurants as well as many other types of institutions that offer shelter and/or food (& entertainment - etc.) to people away from home.
Hospitality Industry
Inseparability
How much waste does the average American generate in one day
Service
7. Server suggesting something for meal - e.g. 'X wine goes well with Y dish'
Tangible
Suggestive selling
Hospitality Industry
Number 1 reason for travel
8. 1. Product or trade name franchising 2. Business format franchising
Eating Market
Two types of franchises
SMERF
4 P's of the Marketing Mix
9. 1. Increase customer base by advertising & promotions 2. Increase sales to current customers by menu redesign - bundling & suggestive selling.
Identify/Explain 3 types of service
Two ways to increase sales
Key source of hotel revenue
Central reservation systems
10. Educating consumers & acting as advocates - influence social change in an effort to protect rights of consumer. A modern movement for the protection of the consumer against useless - inferior - or dangerous products - misleading advertising - unfair
Two best ways to increase profit
Back of House Primary Responsibility
Consumerism
Identify/Explain 3 types of service
11. People's different patterns of activities - interests and opinions.
Psychographics
Two ways to increase sales
Yield Management
Food and beverage retail management systems include
12. All actions & reactions that customers perceive they have purchased. Is performed for the guest by people or by systems such as remote check in/out. Performance of the organization and its staff.
Knowledge Worker
Service
Number 1 reason for travel
Market Segmentation
13. The institution (bank - university - etc.) along with its managers and policy makers
Eating Market
Job Benefit Mix
House Ledger
Who is client of on-site foodservice
14. Ties the food or meal with health status or disease prevention - usually relates to & mentions a specific disease.
Economy of scale
Hospitality Industry
What is a health claim?
Home Meal Replacement
15. The collection of productive businesses and government organizations that serve the traveler away from home.
Tourism industry
Central reservation systems
Moment of Truth
Property management systems
16. Databases that identify guests' occupancy patterns - lengths of stay - demographic information - types of business - and individual customer profiles
QSR
Downstairs guest interest
City Ledger
Customer relationship management systems
17. Identifies groups of customers and prospects who share sufficient characteristics in common that a product and service can be designed and brought to market for their needs.
Central reservation systems
Market Segmentation
Covers
Intangible
18. Total dollar sales / Number of guests served during the period
Service
Property management systems
Calculate Check Average
Customer relationship management systems
19. Want the traditional lobby floor attractions of a full-service hotel: dining rooms - cocktail lounges - meeting & banquet rooms - etc. Are willing to pay for extras either because are necessary or they can afford them
Downstairs guest interest
Psychographics
Secondary Destination
Suggestive selling
20. Owner of a franchise & possibly land - building - furniture & fixtures or a lease on them. Responsible for hiring employees - supervising daily operations & generally representing themselves in the community as independent businesspeople.
Franchisee
Property management systems
Energy management systems
City Ledger
21. Guest room rental
What is a health claim?
Property management systems
Intangible
Key source of hotel revenue
22. Made up of both money and knowledge to be gained from any job
PMS
Job Benefit Mix
Two best ways to increase profit
Economy of scale
23. 1. Increase sales 2. Reduce costs
Consumerism
Upstairs guest interest
Check Average
Two best ways to increase profit
24. Computer programs used throughout a hotel to keep track of guest registration - reservations - guest folio management - room selections - accounting - supply inventory - and purchasing
Consumerism
Dietary Schizophrenia
Identify/Explain 3 types of service
Property management systems
25. Are guests encounters; Any time a staff member has the opportunity to make the guest happy; Every hospitality organization has thousands of these every day; Service provider and customer must work together in order for the service to be successful; T
Food and beverage retail management systems include
Moment of Truth
Two types of franchises
Back of House Primary Responsibility
26. A product that has not been served before commercially - Egg McMuffin & Chicken McNuggets
Key source of hotel revenue
New-to-world Products
Franchisee
Primary Destination
27. Kept at front desk is made up of bills owed by guests in the house.
Upstairs guest interest
Key source of hotel revenue
House Ledger
Customer relationship management systems
28. The attributes (of service) that the customer cannot grasp with any of the five senses.
Skills needed by a manager
New-to-world Products
Intangible
What is a health claim?
29. Guest satisfaction - personal service - accounting for sales
PMS
Dietary Schizophrenia
Front of House Primary Responsibility
Moment of Truth
30. Product - The guest experience - the food plus the server Price - Value pricing - prices in line with customer expectations Place - Location - multiply the number of places in which their product can be offered Promotion - Advertising - conducted th
31. Touring - have a wide market & draw travelers from great distances - Grand Canyon - Disney World - Las Vegas
QSR
Identify/Explain 3 types of service
4 P's of the Marketing Mix
Primary Destination
32. Property Management System - Computer programs that provide more efficiently the information needed to personnel who need to know. Integrates all systems - reservations - front desk - housekeeping - food & beverage - & accounting
Energy management systems
PMS
Property management systems
Dining Market
33. Allow customers to call a central - toll-free number and make a reservation with any property in the system
Skills need by entry level position
Two types of franchises
Central reservation systems
Two best ways to increase profit
34. The quality of the food the guest is served - food safety - sanitation - food cost control
Back of House Primary Responsibility
Check Average
Concierge duties
Job Benefit Mix
35. Serving our social needs
Moment of Truth
Calculate RevPAR
Inseparability
Dining Market
36. Measure the effect of initial spending together with the chain of expenditures that result. For example - a dollar spent in a hotel - some portion of it goes to employees - suppliers - and owners who in turn re-spend it.
Travel Multiplier
Yield Management
Eatertainment
Calculate Occupancy Rate
37. Not a restaurant - a delivery method features American comfort foods - chicken - turkey & ham prepared like consumer would make at home - home style cooking. Pizza - Boston Market
Calculate Check Average
Home Meal Replacement
Identify/Explain 3 types of service
Check Average
38. Number of guests
Primary Destination
Global distribution systems
Covers
SMERF
39. Consumers are concerned about their health & about pleasing themselves. Sometimes they act on their concerns & sometimes on their need for pleasure. Sometimes they watch what they eat at home - but are less careful when dining out.
SMERF
Dietary Schizophrenia
Hospitality Industry
City Ledger
40. The reception & entertainment of guests - visitors - or strangers with liberality and goodwill. Institutions that offer shelter - food - or both to people away from home. Hotels - restaurants - casinos - attractions - etc.
Hospitality
Check Average
Identify/Explain 3 types of service
House Ledger
41. Involves varying room rates according to the demand for rooms in any given time period. Based on combining a history of room demand with current forecast for demand. Get the best combination of occupancy & ADR. No need to sell rooms at a discount if
Front of House Primary Responsibility
City Ledger
Yield Management
Hospitality Industry
42. Must keep in mind 3 objectives: 1 - making the guest welcome personally 2 - making things work fro the guests 3 - making sure that the operation will continue to provide service and meet budget
Global distribution systems
Skills needed by a manager
Primary Destination
Suggestive selling
43. One person taking a trip 100 miles or more from home
Person Trip
Service
Secondary Destination
Tourism industry
44. Provide electronic connections between hotels and other travel-related companies
Trend in length of trips taken
Global distribution systems
Identify/Explain 3 types of service
Check Average
45. Charges made by guests after checked out & charges by other persons not hotel guests
Consumerism
Who is guest of on-site foodservice
Hospitality Industry
City Ledger
46. Business format franchising is the type of franchise in hospitality. Includes use of the product (& service) along with access to & use of - all other systems & standards associated with the business.
Franchise
House Ledger
Travel Multiplier
Customer relationship management systems
47. Technological methods of efficient property maintenance and management
New-to-world Products
Franchise
Calculate Average Room Rate
Energy management systems
48. 4 pounds per person per day
How much waste does the average American generate in one day
What is a health claim?
Check Average
Dietary Schizophrenia
49. 1. Electronic-mechanical - range from vending machines to such services as automated check in/out 2. Indirect personal - include telephone or email contacts such as hotel reservations - reservation desk at a restaurant - a room-service taker - housek
Hospitality Industry
Identify/Explain 3 types of service
Franchisee
Market Segmentation
50. The individual diner - patient - student - or resident.
Covers
Dining Market
Tourism industry
Who is guest of on-site foodservice