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Test your basic knowledge |
Principles Of Hospitality
Start Test
Study First
Subject
:
hospitality
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Product - The guest experience - the food plus the server Price - Value pricing - prices in line with customer expectations Place - Location - multiply the number of places in which their product can be offered Promotion - Advertising - conducted th
2. Market segment for lodging business that originates from five primary sources: Social - Military - Educational - Religious & Fraternal
Who is client of on-site foodservice
Economy of scale
SMERF
Trend in length of trips taken
3. Sales - catering - purchasing - inventory - time - attendance - labor scheduling
Concierge duties
Covers
Central reservation systems
Food and beverage retail management systems include
4. 1. Increase customer base by advertising & promotions 2. Increase sales to current customers by menu redesign - bundling & suggestive selling.
Concierge duties
Tourism industry
Intangible
Two ways to increase sales
5. Databases that identify guests' occupancy patterns - lengths of stay - demographic information - types of business - and individual customer profiles
Central reservation systems
Eatertainment
Customer relationship management systems
Yield Management
6. Property Management System - Computer programs that provide more efficiently the information needed to personnel who need to know. Integrates all systems - reservations - front desk - housekeeping - food & beverage - & accounting
Suggestive selling
PMS
4 P's of the Marketing Mix
Hospitality Industry
7. Technological methods of efficient property maintenance and management
Travel Multiplier
Calculate Occupancy Rate
Service
Energy management systems
8. Touring - have a wide market & draw travelers from great distances - Grand Canyon - Disney World - Las Vegas
Primary Destination
% of food dollar spent away from home
Hospitality
Hospitality Industry
9. A product that has not been served before commercially - Egg McMuffin & Chicken McNuggets
Service
Franchisee
Demographics
New-to-world Products
10. Identifies groups of customers and prospects who share sufficient characteristics in common that a product and service can be designed and brought to market for their needs.
Market Segmentation
Food and beverage retail management systems include
Psychographics
Dietary Schizophrenia
11. Must keep in mind 3 objectives: 1 - making the guest welcome personally 2 - making things work fro the guests 3 - making sure that the operation will continue to provide service and meet budget
New Product
Skills needed by a manager
Who is client of on-site foodservice
New-to-world Products
12. Consumers are concerned about their health & about pleasing themselves. Sometimes they act on their concerns & sometimes on their need for pleasure. Sometimes they watch what they eat at home - but are less careful when dining out.
Economy of scale
Downstairs guest interest
New Product
Dietary Schizophrenia
13. Business format franchising
Most common franchise in restaurant
Moment of Truth
Covers
PMS
14. Serving our social needs
New Product
Dining Market
Franchisee
Who is client of on-site foodservice
15. Quick Service Restaurants - simplification & standardized purchasing - production & service - convenient - McDonald's
QSR
Person Trip
PMS
Suggestive selling
16. Visit family and friends
Person Trip
SMERF
Economy of scale
Number 1 reason for travel
17. Business format franchising is the type of franchise in hospitality. Includes use of the product (& service) along with access to & use of - all other systems & standards associated with the business.
What terms are typical nutritional claims?
Franchise
How is success measured in on-site foodservice operations
Market Segmentation
18. Participation rate
Consumerism
Tourism industry
Eatertainment
How is success measured in on-site foodservice operations
19. Allow customers to call a central - toll-free number and make a reservation with any property in the system
Central reservation systems
Global distribution systems
New-to-world Products
Identify/Explain 3 types of service
20. Prosumption; Customer involvement with the production of service.
Person Trip
Inseparability
Eating Market
Concierge duties
21. More you buy the cheaper it is - Purchasing economies
Dietary Schizophrenia
Economy of scale
Customer relationship management systems
Check Average
22. Total dollar sales / Number of guests served during the period
Economy of scale
Calculate Check Average
How is success measured in on-site foodservice operations
Calculate RevPAR
23. Includes hotels & restaurants as well as many other types of institutions that offer shelter and/or food (& entertainment - etc.) to people away from home.
Hospitality Industry
City Ledger
Trend in length of trips taken
SMERF
24. Provide electronic connections between hotels and other travel-related companies
Most common franchise in restaurant
Job Benefit Mix
Concierge duties
Global distribution systems
25. Computer programs used throughout a hotel to keep track of guest registration - reservations - guest folio management - room selections - accounting - supply inventory - and purchasing
Tangible
Primary Destination
Check Average
Property management systems
26. The attributes (of service) that the customer cannot grasp with any of the five senses.
Yield Management
% of food dollar spent away from home
Calculate Average Room Rate
Intangible
27. Guest satisfaction - personal service - accounting for sales
Front of House Primary Responsibility
Two ways to increase sales
Most common franchise in restaurant
Check Average
28. Average dollar amount of check - average sale per guest
Who is guest of on-site foodservice
Downstairs guest interest
Check Average
Energy management systems
29. What you find upstairs in a hotel - guest rooms - give up extra services for a lower price
How is success measured in on-site foodservice operations
Secondary Destination
Upstairs guest interest
Check Average
30. Involves varying room rates according to the demand for rooms in any given time period. Based on combining a history of room demand with current forecast for demand. Get the best combination of occupancy & ADR. No need to sell rooms at a discount if
Calculate Occupancy Rate
Yield Management
Concierge duties
Consumerism
31. 48% - 50%
% of food dollar spent away from home
Number 1 reason for travel
Franchise
Consumerism
32. The quality of the food the guest is served - food safety - sanitation - food cost control
Covers
Back of House Primary Responsibility
Primary Destination
Yield Management
33. Guest room rental
Key source of hotel revenue
Number 1 reason for travel
Trend in length of trips taken
Skills need by entry level position
34. Server suggesting something for meal - e.g. 'X wine goes well with Y dish'
Concierge duties
Global distribution systems
Service
Suggestive selling
35. Rooms revenue / Available rooms or paid occupancy percentage * ADR $18000 / 500 = $36 RevPAR
Most common franchise in restaurant
Primary Destination
Two types of franchises
Calculate RevPAR
36. Measure the effect of initial spending together with the chain of expenditures that result. For example - a dollar spent in a hotel - some portion of it goes to employees - suppliers - and owners who in turn re-spend it.
Eatertainment
How is success measured in on-site foodservice operations
Dietary Schizophrenia
Travel Multiplier
37. People's different patterns of activities - interests and opinions.
New-to-world Products
Demographics
Global distribution systems
Psychographics
38. 1. Electronic-mechanical - range from vending machines to such services as automated check in/out 2. Indirect personal - include telephone or email contacts such as hotel reservations - reservation desk at a restaurant - a room-service taker - housek
Most common franchise in restaurant
Two best ways to increase profit
Identify/Explain 3 types of service
New Product
39. Kept at front desk is made up of bills owed by guests in the house.
Calculate Occupancy Rate
Consumerism
New Product
House Ledger
40. Not a restaurant - a delivery method features American comfort foods - chicken - turkey & ham prepared like consumer would make at home - home style cooking. Pizza - Boston Market
Home Meal Replacement
Dietary Schizophrenia
Identify/Explain 3 types of service
Upstairs guest interest
41. The product (service) can be touched or felt
Primary Destination
Tangible
Eating Market
Inseparability
42. Stopover - draw people from nearby areas or induce people to stop on the way by - Sports centers - zoos & aquariums - museums
Calculate Average Room Rate
Hospitality Industry
Franchise
Secondary Destination
43. The reception & entertainment of guests - visitors - or strangers with liberality and goodwill. Institutions that offer shelter - food - or both to people away from home. Hotels - restaurants - casinos - attractions - etc.
Hospitality
Consumerism
City Ledger
Trend in length of trips taken
44. Made up of both money and knowledge to be gained from any job
Hospitality
Front of House Primary Responsibility
Service
Job Benefit Mix
45. Provide guest service and information. Knows the right restaurant - best shows - and can get reservations or tickets
Hospitality Industry
SMERF
Concierge duties
Who is client of on-site foodservice
46. Owner of a franchise & possibly land - building - furniture & fixtures or a lease on them. Responsible for hiring employees - supervising daily operations & generally representing themselves in the community as independent businesspeople.
Food and beverage retail management systems include
Dining Market
4 P's of the Marketing Mix
Franchisee
47. The institution (bank - university - etc.) along with its managers and policy makers
Intangible
What terms are typical nutritional claims?
Economy of scale
Who is client of on-site foodservice
48. Most are 1-2 nights in duration - combining business and pleasure
Trend in length of trips taken
Number 1 reason for travel
Tourism industry
Energy management systems
49. May not require any skills - dishwasher - busser - etc. - but knowledge can be learned from these jobs.
Skills need by entry level position
Job Benefit Mix
Concierge duties
Skills needed by a manager
50. 1. Product or trade name franchising 2. Business format franchising
Suggestive selling
Two types of franchises
How much waste does the average American generate in one day
New Product