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Test your basic knowledge |
Principles Of Hospitality
Start Test
Study First
Subject
:
hospitality
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What you find upstairs in a hotel - guest rooms - give up extra services for a lower price
Upstairs guest interest
What is a health claim?
Calculate Average Room Rate
Customer relationship management systems
2. A product that has not been served before commercially - Egg McMuffin & Chicken McNuggets
New-to-world Products
Covers
Demographics
Market Segmentation
3. Product - The guest experience - the food plus the server Price - Value pricing - prices in line with customer expectations Place - Location - multiply the number of places in which their product can be offered Promotion - Advertising - conducted th
4. Market segment for lodging business that originates from five primary sources: Social - Military - Educational - Religious & Fraternal
Check Average
SMERF
Yield Management
Calculate Average Room Rate
5. The institution (bank - university - etc.) along with its managers and policy makers
4 P's of the Marketing Mix
Calculate Average Room Rate
Hospitality Industry
Who is client of on-site foodservice
6. Provide electronic connections between hotels and other travel-related companies
Suggestive selling
Two ways to increase sales
Key source of hotel revenue
Global distribution systems
7. Average dollar amount of check - average sale per guest
Property management systems
Customer relationship management systems
Job Benefit Mix
Check Average
8. Educating consumers & acting as advocates - influence social change in an effort to protect rights of consumer. A modern movement for the protection of the consumer against useless - inferior - or dangerous products - misleading advertising - unfair
Consumerism
PMS
How much waste does the average American generate in one day
Global distribution systems
9. Made up of both money and knowledge to be gained from any job
Job Benefit Mix
Dining Market
Suggestive selling
Tangible
10. Server suggesting something for meal - e.g. 'X wine goes well with Y dish'
Suggestive selling
Property management systems
Upstairs guest interest
Travel Multiplier
11. The individual diner - patient - student - or resident.
Dietary Schizophrenia
Who is guest of on-site foodservice
New Product
Person Trip
12. Quick Service Restaurants - simplification & standardized purchasing - production & service - convenient - McDonald's
How much waste does the average American generate in one day
Eatertainment
Travel Multiplier
QSR
13. Includes hotels & restaurants as well as many other types of institutions that offer shelter and/or food (& entertainment - etc.) to people away from home.
Service
PMS
How is success measured in on-site foodservice operations
Hospitality Industry
14. Business format franchising
Eating Market
Dining Market
Most common franchise in restaurant
Dietary Schizophrenia
15. The study of objectively measurable characteristics of our population - such as age and income
Demographics
Upstairs guest interest
House Ledger
Hospitality
16. Number of guests
Consumerism
Service
Most common franchise in restaurant
Covers
17. Most are 1-2 nights in duration - combining business and pleasure
QSR
Who is client of on-site foodservice
Trend in length of trips taken
Demographics
18. The quality of the food the guest is served - food safety - sanitation - food cost control
New-to-world Products
Intangible
Key source of hotel revenue
Back of House Primary Responsibility
19. Computer programs used throughout a hotel to keep track of guest registration - reservations - guest folio management - room selections - accounting - supply inventory - and purchasing
Yield Management
Property management systems
Key source of hotel revenue
Back of House Primary Responsibility
20. Guest satisfaction - personal service - accounting for sales
Food and beverage retail management systems include
Person Trip
Calculate Average Room Rate
Front of House Primary Responsibility
21. Involves varying room rates according to the demand for rooms in any given time period. Based on combining a history of room demand with current forecast for demand. Get the best combination of occupancy & ADR. No need to sell rooms at a discount if
House Ledger
Central reservation systems
Travel Multiplier
Yield Management
22. Rooms Sold / Total Rooms Available 300 / 500 = 60%
Economy of scale
Skills needed by a manager
Calculate Occupancy Rate
Food and beverage retail management systems include
23. Sales - catering - purchasing - inventory - time - attendance - labor scheduling
Two ways to increase sales
Calculate Average Room Rate
Downstairs guest interest
Food and beverage retail management systems include
24. Guest room rental
New-to-world Products
Two types of franchises
Key source of hotel revenue
Primary Destination
25. 1. Increase customer base by advertising & promotions 2. Increase sales to current customers by menu redesign - bundling & suggestive selling.
Dietary Schizophrenia
Two ways to increase sales
Inseparability
Calculate RevPAR
26. Must keep in mind 3 objectives: 1 - making the guest welcome personally 2 - making things work fro the guests 3 - making sure that the operation will continue to provide service and meet budget
Service
Back of House Primary Responsibility
Primary Destination
Skills needed by a manager
27. 1. Increase sales 2. Reduce costs
Most common franchise in restaurant
Two best ways to increase profit
Secondary Destination
Skills needed by a manager
28. 48% - 50%
Hospitality Industry
Upstairs guest interest
Moment of Truth
% of food dollar spent away from home
29. The person who applies to productive work ideas - concepts - and information
Inseparability
Knowledge Worker
Two ways to increase sales
Eating Market
30. Visit family and friends
Home Meal Replacement
Number 1 reason for travel
Dining Market
4 P's of the Marketing Mix
31. Business format franchising is the type of franchise in hospitality. Includes use of the product (& service) along with access to & use of - all other systems & standards associated with the business.
Two types of franchises
Franchise
New Product
Food and beverage retail management systems include
32. Property Management System - Computer programs that provide more efficiently the information needed to personnel who need to know. Integrates all systems - reservations - front desk - housekeeping - food & beverage - & accounting
Hospitality
Central reservation systems
Concierge duties
PMS
33. Owner of a franchise & possibly land - building - furniture & fixtures or a lease on them. Responsible for hiring employees - supervising daily operations & generally representing themselves in the community as independent businesspeople.
Franchisee
Hospitality
Economy of scale
Market Segmentation
34. 1. Electronic-mechanical - range from vending machines to such services as automated check in/out 2. Indirect personal - include telephone or email contacts such as hotel reservations - reservation desk at a restaurant - a room-service taker - housek
Two types of franchises
Who is guest of on-site foodservice
Psychographics
Identify/Explain 3 types of service
35. The collection of productive businesses and government organizations that serve the traveler away from home.
What terms are typical nutritional claims?
Hospitality Industry
Customer relationship management systems
Tourism industry
36. Prosumption; Customer involvement with the production of service.
Key source of hotel revenue
Inseparability
Calculate RevPAR
PMS
37. Identifies groups of customers and prospects who share sufficient characteristics in common that a product and service can be designed and brought to market for their needs.
Market Segmentation
Hospitality
Upstairs guest interest
What terms are typical nutritional claims?
38. Ties the food or meal with health status or disease prevention - usually relates to & mentions a specific disease.
What is a health claim?
Most common franchise in restaurant
Hospitality Industry
Demographics
39. A product new to that establishment's menu. Wendy's adding baked potato as an entree.
New Product
How is success measured in on-site foodservice operations
Franchise
Most common franchise in restaurant
40. Serving our social needs
Moment of Truth
Dining Market
Global distribution systems
QSR
41. The product (service) can be touched or felt
Economy of scale
Tangible
New-to-world Products
Secondary Destination
42. Are guests encounters; Any time a staff member has the opportunity to make the guest happy; Every hospitality organization has thousands of these every day; Service provider and customer must work together in order for the service to be successful; T
Food and beverage retail management systems include
QSR
New-to-world Products
Moment of Truth
43. People's different patterns of activities - interests and opinions.
Skills needed by a manager
Dining Market
Food and beverage retail management systems include
Psychographics
44. May not require any skills - dishwasher - busser - etc. - but knowledge can be learned from these jobs.
Skills need by entry level position
Suggestive selling
Most common franchise in restaurant
City Ledger
45. Charges made by guests after checked out & charges by other persons not hotel guests
City Ledger
Customer relationship management systems
Eatertainment
Two best ways to increase profit
46. The attributes (of service) that the customer cannot grasp with any of the five senses.
Intangible
Yield Management
How is success measured in on-site foodservice operations
Covers
47. The reception & entertainment of guests - visitors - or strangers with liberality and goodwill. Institutions that offer shelter - food - or both to people away from home. Hotels - restaurants - casinos - attractions - etc.
Hospitality
New-to-world Products
Number 1 reason for travel
Who is client of on-site foodservice
48. Allow customers to call a central - toll-free number and make a reservation with any property in the system
Upstairs guest interest
Central reservation systems
Demographics
Service
49. Technological methods of efficient property maintenance and management
Skills need by entry level position
Psychographics
Covers
Energy management systems
50. Kept at front desk is made up of bills owed by guests in the house.
New Product
House Ledger
Franchise
Most common franchise in restaurant