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Test your basic knowledge |
Principles Of Hospitality
Start Test
Study First
Subject
:
hospitality
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Product - The guest experience - the food plus the server Price - Value pricing - prices in line with customer expectations Place - Location - multiply the number of places in which their product can be offered Promotion - Advertising - conducted th
2. Not a restaurant - a delivery method features American comfort foods - chicken - turkey & ham prepared like consumer would make at home - home style cooking. Pizza - Boston Market
Home Meal Replacement
What is a health claim?
New Product
Front of House Primary Responsibility
3. Kept at front desk is made up of bills owed by guests in the house.
% of food dollar spent away from home
House Ledger
Eatertainment
Energy management systems
4. A product new to that establishment's menu. Wendy's adding baked potato as an entree.
Number 1 reason for travel
Calculate Check Average
Demographics
New Product
5. The reception & entertainment of guests - visitors - or strangers with liberality and goodwill. Institutions that offer shelter - food - or both to people away from home. Hotels - restaurants - casinos - attractions - etc.
Hospitality
Hospitality Industry
Eating Market
Tangible
6. Rooms revenue / Available rooms or paid occupancy percentage * ADR $18000 / 500 = $36 RevPAR
House Ledger
Knowledge Worker
Calculate RevPAR
PMS
7. All actions & reactions that customers perceive they have purchased. Is performed for the guest by people or by systems such as remote check in/out. Performance of the organization and its staff.
House Ledger
Service
Franchisee
Intangible
8. The study of objectively measurable characteristics of our population - such as age and income
Demographics
Calculate Occupancy Rate
Number 1 reason for travel
Property management systems
9. The person who applies to productive work ideas - concepts - and information
Person Trip
Inseparability
PMS
Knowledge Worker
10. Server suggesting something for meal - e.g. 'X wine goes well with Y dish'
Most common franchise in restaurant
PMS
Suggestive selling
Property management systems
11. Market segment for lodging business that originates from five primary sources: Social - Military - Educational - Religious & Fraternal
Energy management systems
Franchisee
Two types of franchises
SMERF
12. Owner of a franchise & possibly land - building - furniture & fixtures or a lease on them. Responsible for hiring employees - supervising daily operations & generally representing themselves in the community as independent businesspeople.
Franchisee
Key source of hotel revenue
Calculate Occupancy Rate
4 P's of the Marketing Mix
13. Provide guest service and information. Knows the right restaurant - best shows - and can get reservations or tickets
Moment of Truth
Concierge duties
Franchisee
How much waste does the average American generate in one day
14. Sales - catering - purchasing - inventory - time - attendance - labor scheduling
Eatertainment
% of food dollar spent away from home
Food and beverage retail management systems include
Dietary Schizophrenia
15. Visit family and friends
What is a health claim?
Back of House Primary Responsibility
New Product
Number 1 reason for travel
16. 1. Electronic-mechanical - range from vending machines to such services as automated check in/out 2. Indirect personal - include telephone or email contacts such as hotel reservations - reservation desk at a restaurant - a room-service taker - housek
Food and beverage retail management systems include
Identify/Explain 3 types of service
Market Segmentation
What is a health claim?
17. Business format franchising
Most common franchise in restaurant
Hospitality Industry
Moment of Truth
Job Benefit Mix
18. The quality of the food the guest is served - food safety - sanitation - food cost control
Tourism industry
Eating Market
Energy management systems
Back of House Primary Responsibility
19. Most are 1-2 nights in duration - combining business and pleasure
Customer relationship management systems
Trend in length of trips taken
Upstairs guest interest
Tourism industry
20. The institution (bank - university - etc.) along with its managers and policy makers
Downstairs guest interest
Two ways to increase sales
Front of House Primary Responsibility
Who is client of on-site foodservice
21. Participation rate
Trend in length of trips taken
Primary Destination
How is success measured in on-site foodservice operations
Key source of hotel revenue
22. Business format franchising is the type of franchise in hospitality. Includes use of the product (& service) along with access to & use of - all other systems & standards associated with the business.
Franchise
Two best ways to increase profit
New-to-world Products
Two ways to increase sales
23. 1. Increase sales 2. Reduce costs
Two best ways to increase profit
Calculate Check Average
Energy management systems
New-to-world Products
24. Must keep in mind 3 objectives: 1 - making the guest welcome personally 2 - making things work fro the guests 3 - making sure that the operation will continue to provide service and meet budget
Service
Back of House Primary Responsibility
Skills needed by a manager
Two ways to increase sales
25. Made up of both money and knowledge to be gained from any job
Job Benefit Mix
Moment of Truth
Key source of hotel revenue
Dining Market
26. Theme restaurants in which the diner's experience is centered in the entertainment provided by the restaurant's stage-set-like decor - Hard Rock Cafe - Dave & Buster's. Combine food with various kinds of entertainment - relatively new on scene.
Food and beverage retail management systems include
Franchisee
New-to-world Products
Eatertainment
27. Guest room rental
Key source of hotel revenue
Concierge duties
Yield Management
Trend in length of trips taken
28. 1. Increase customer base by advertising & promotions 2. Increase sales to current customers by menu redesign - bundling & suggestive selling.
Two ways to increase sales
Tourism industry
Market Segmentation
How is success measured in on-site foodservice operations
29. Involves varying room rates according to the demand for rooms in any given time period. Based on combining a history of room demand with current forecast for demand. Get the best combination of occupancy & ADR. No need to sell rooms at a discount if
Yield Management
What is a health claim?
Dietary Schizophrenia
Calculate Average Room Rate
30. A product that has not been served before commercially - Egg McMuffin & Chicken McNuggets
Key source of hotel revenue
New-to-world Products
SMERF
Eating Market
31. Charges made by guests after checked out & charges by other persons not hotel guests
City Ledger
Skills needed by a manager
Energy management systems
Market Segmentation
32. Quick Service Restaurants - simplification & standardized purchasing - production & service - convenient - McDonald's
Service
Downstairs guest interest
Travel Multiplier
QSR
33. Rooms Sold / Total Rooms Available 300 / 500 = 60%
Eating Market
Calculate Occupancy Rate
City Ledger
Demographics
34. Serving our social needs
Demographics
QSR
Dining Market
Two best ways to increase profit
35. Computer programs used throughout a hotel to keep track of guest registration - reservations - guest folio management - room selections - accounting - supply inventory - and purchasing
Who is guest of on-site foodservice
Property management systems
Moment of Truth
Skills need by entry level position
36. One person taking a trip 100 miles or more from home
New-to-world Products
Two best ways to increase profit
Person Trip
Food and beverage retail management systems include
37. Total dollar sales / Number of guests served during the period
% of food dollar spent away from home
Calculate Check Average
How much waste does the average American generate in one day
Property management systems
38. 4 pounds per person per day
How is success measured in on-site foodservice operations
How much waste does the average American generate in one day
Demographics
Market Segmentation
39. Want the traditional lobby floor attractions of a full-service hotel: dining rooms - cocktail lounges - meeting & banquet rooms - etc. Are willing to pay for extras either because are necessary or they can afford them
Intangible
PMS
House Ledger
Downstairs guest interest
40. What you find upstairs in a hotel - guest rooms - give up extra services for a lower price
Upstairs guest interest
Trend in length of trips taken
Most common franchise in restaurant
Home Meal Replacement
41. The product (service) can be touched or felt
Person Trip
Tangible
Hospitality
What terms are typical nutritional claims?
42. Dollar sales / Number of rooms sold $18000 / 300 = $60 ADR
Calculate Average Room Rate
Most common franchise in restaurant
Eating Market
House Ledger
43. Number of guests
Customer relationship management systems
Two best ways to increase profit
Franchise
Covers
44. Allow customers to call a central - toll-free number and make a reservation with any property in the system
Key source of hotel revenue
QSR
Demographics
Central reservation systems
45. 48% - 50%
Economy of scale
Inseparability
Psychographics
% of food dollar spent away from home
46. Prosumption; Customer involvement with the production of service.
Franchise
Inseparability
QSR
Job Benefit Mix
47. 1. Product or trade name franchising 2. Business format franchising
Two types of franchises
Hospitality
What is a health claim?
Demographics
48. Touring - have a wide market & draw travelers from great distances - Grand Canyon - Disney World - Las Vegas
Economy of scale
Primary Destination
Dietary Schizophrenia
Hospitality
49. The attributes (of service) that the customer cannot grasp with any of the five senses.
Calculate Average Room Rate
Global distribution systems
Intangible
Skills needed by a manager
50. Includes hotels & restaurants as well as many other types of institutions that offer shelter and/or food (& entertainment - etc.) to people away from home.
Number 1 reason for travel
Hospitality Industry
Calculate Check Average
Property management systems