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Test your basic knowledge |
Product And Service Management
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 45 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Marketing element focusing on considerations in getting a selected product in the right place at the right time
Product-Related Services
Product Differentiation
Place
Promotional Mix
2. The producer's responsibility for any injury that the business's products may cause.
Product Liability
Place (Distribution)
Obsolescence
Width
3. A combination - or blend - of marketing communication channels that a business uses to send its messages to consumers (i.e. - advertising - sales promotion - personal selling - and publicity).
Promotion Decisions
Product Brand
Product/Service Management
Promotional Mix
4. A pricing strategy that involves setting prices higher than those of the competition.
Price Decision
Product/Service Mix
Deep Product Mix
Price Skimming
5. A strategy for making a product appear different from similar products on the market.
Product Differentiation
Product-Mix Strategies
Pricing Objectives
Price Control(s)
6. The product life cycle stage in which sales and profits fall rapidly.
Declining Stage
Promotion
Place (Distribution)
Promotional Plan
7. Government restrictions on the minimum and/or maximum prices of certain products
Pricing
Width
Price Control(s)
Deep Product Mix
8. Marketing element focusing on considerations in getting a selected product in the right place at the right time.
Pricing
Product Policy
Place (Distribution)
Product Decision
9. A marketing function that involves the determining and adjusting of prices to maximize return and meet customers' perceptions of value.
Promotion Decisions
Promotional Mix
Pricing
Deep Product Mix
10. A guideline affecting the kinds of special activities - such as contests and prizes - that businesses use to attract customers and to increase sales.
Product/Service Mix
Promotional Policy
Price Competition
Price Skimming
11. The product life cycle stage in which sales rise rapidly
Growth Stage
Product Recall
Declining Stage
Product Manager
12. The decision a customer reaches on the price s/he is willing to pay for a good or service.
Price Decision
Product Standards
Product Recall
Place Decision
13. An individual who monitors one or more existing products and develops new Products
Place (Distribution)
Product Differentiation
Promoting
Product Manager
14. A marketing function that involves obtaining - developing - maintaining - and improving a product or service mix in response to market opportunities.
Product Developement
Pricing Objectives
Product/Service Management
Product Line
15. A marketing function needed to communicate information about goods - services - images - and/or ideas to achieve a desired outcome. Marketing element referring to the various types of communications that marketers use to inform - persuade - or remind
Promotional Policy
Product Recall
Promotion
Product-Mix Strategies
16. Under one product how many sub-products company provides or how many varieties company have for that product
Product Developement
Place Decision
Depth
Growth Stage
17. The removal of a weak product from the market and from the company's product mix - also known as product discontinuation.
Place Decision
Product Elimination
Product Brand
Promotion
18. The state of being outmoded or unfashionable. Becoming outdated because of advances in technology. Becoming outdated due to the introduction of new products - processes - and/or technology.
Obsolescence
Product Management
Price Control(s)
Price Decision
19. The removal from the marketplace of a product that is defective or hazardous to consumers.
Product Recall
Product Manager
Depth
Pricing Objectives
20. The efforts involved in the creation of a new product. The stage in the creation of a new product in which a working model may be tested - modified - and retested; production costs are estimated and final details of the product are planned - e.g. - l
Product Standards
Product Positioning
Product/Service Mix
Product Developement
21. Each individual good - service - or idea that a business offers for sale.
Maturity Stage
Place (Distribution)
Product Standards
Product Item
22. The product life cycle stage when the product first appears in the marketplace.
Introductory Stage
Price Skimming
Promotion
Product Developement
23. A framework for the promotional activities of a business.
Promotion
Product Management
Promotional Policy
Promotional Plan
24. A product mix dimension referring to the number of product lines carried by a company.
Promotional Plan
Price Skimming
Product Decision
Width
25. Goals a company hopes to accomplish through its pricing strategies.
Pricing Objectives
Product Decision
Price Decision
Product Line
26. The particular assortment of goods and services that a business offers to meet the needs of its market(s) and its company goals.
Introductory Stage
Product Mix
Product/Service Management
Promoting
27. The decision a customer makes on the brand - type - model - etc. - to buy.
Product Elimination
Product Decision
Product Recall
Product Manager
28. The product life cycle stage in which sales peak and then increase at a slower rate or start to decline
Maturity Stage
Product Decision
Product Differentiation
Product Line
29. Marketing element referring to selection of the various types of communications that marketers use to inform - persuade - or remind customers of their products.
Product Item
Product Liability
Price Policy
Promotion Decisions
30. Marketing element referring to what goods - services - or ideas a business will offer its customers.
Promotional Plan
Product Standards
Product Decisions
Deep Product Mix
31. A guideline affecting the kinds of goods and services that businesses offer to customers.
Product Positioning
Product Policy
Deep Product Mix
Depth
32. In a sponsorship agreement - the sponsor's privilege of having its goods or services used at the event.
Width
Declining Stage
Product Positioning
Product-Mix Strategies
33. The act of communicating information about products - services - images - or ideas tocustomers or clients.
Product Developement
Promoting
Product Recall
Price Competition
34. The decision to buy from a certain business.
Product Manager
Promotion Decisions
Place Decision
Promotional Policy
35. A name - term - symbol - or design (or combination of them) that identifies a product and distinguishes it from competitors products.
Pricing
Product-Related Services
Product Brand
Product Line
36. A description of the depth of a business's product mix offering a great many items in the product line.
Obsolescence
Place
Width
Deep Product Mix
37. The particular assortment of products that a business offers in order to meet the needs of its markets and its company goals.
Product/Service Mix
Place (Distribution)
Product-Mix Strategies
Place Decision
38. A group of related product items.
Pricing
Product Policy
Product Line
Depth
39. A guideline regulating the range of prices for goods and services that businesses offer to customers.
Price Policy
Place
Price Skimming
Obsolescence
40. A type of rivalry between or among businesses that focuses on the use of price to attract scarce customer dollars.
Product-Mix Strategies
Price Competition
Promotional Policy
Declining Stage
41. The ways in which businesses handle - or manage - their product mixes.
Product Standards
Product-Mix Strategies
Product Developement
Product Line
42. Services that are offered with a product such as maintenance - delivery - or repair.
Place (Distribution)
Product Positioning
Product Elimination
Product-Related Services
43. A career that involves monitoring and developing one or more existing products.
Product Manager
Pricing
Introductory Stage
Product Management
44. The stages through which goods and services move from the time they are introduced on the market until they are taken off the market.
Product Life Cycle
Promotional Mix
Obsolescence
Product-Related Services
45. Criteria for determining a product's ability to meet specified guidelines or requirements.
Deep Product Mix
Product Standards
Price Control(s)
Introductory Stage