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Test your basic knowledge |
Product And Service Management
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 45 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The product life cycle stage in which sales peak and then increase at a slower rate or start to decline
Place
Maturity Stage
Product Item
Obsolescence
2. The product life cycle stage in which sales rise rapidly
Pricing
Pricing Objectives
Growth Stage
Promotional Plan
3. The producer's responsibility for any injury that the business's products may cause.
Product Brand
Product Liability
Place (Distribution)
Price Skimming
4. Marketing element referring to what goods - services - or ideas a business will offer its customers.
Price Policy
Product Decisions
Product Developement
Promotion Decisions
5. The removal of a weak product from the market and from the company's product mix - also known as product discontinuation.
Product Elimination
Product Positioning
Growth Stage
Product Recall
6. The state of being outmoded or unfashionable. Becoming outdated because of advances in technology. Becoming outdated due to the introduction of new products - processes - and/or technology.
Product Liability
Pricing
Place
Obsolescence
7. A framework for the promotional activities of a business.
Promotional Plan
Price Policy
Product Liability
Product Manager
8. Government restrictions on the minimum and/or maximum prices of certain products
Product Developement
Place
Price Control(s)
Promotional Mix
9. A guideline affecting the kinds of special activities - such as contests and prizes - that businesses use to attract customers and to increase sales.
Introductory Stage
Product Developement
Promotional Policy
Price Skimming
10. The particular assortment of products that a business offers in order to meet the needs of its markets and its company goals.
Promoting
Product Brand
Promotional Plan
Product/Service Mix
11. The ways in which businesses handle - or manage - their product mixes.
Product-Related Services
Product-Mix Strategies
Product Life Cycle
Price Policy
12. Marketing element focusing on considerations in getting a selected product in the right place at the right time
Product Brand
Product-Related Services
Product Positioning
Place
13. A strategy for making a product appear different from similar products on the market.
Promotion
Product Elimination
Declining Stage
Product Differentiation
14. A guideline affecting the kinds of goods and services that businesses offer to customers.
Product Life Cycle
Growth Stage
Product Policy
Product Brand
15. An individual who monitors one or more existing products and develops new Products
Declining Stage
Place (Distribution)
Product Line
Product Manager
16. Marketing element referring to selection of the various types of communications that marketers use to inform - persuade - or remind customers of their products.
Promotion Decisions
Product Brand
Product Life Cycle
Product Management
17. Criteria for determining a product's ability to meet specified guidelines or requirements.
Product Standards
Product Brand
Promotion
Promotional Plan
18. The stages through which goods and services move from the time they are introduced on the market until they are taken off the market.
Product Positioning
Product Life Cycle
Price Skimming
Product Standards
19. A group of related product items.
Price Skimming
Product Line
Promotion
Promotional Mix
20. Services that are offered with a product such as maintenance - delivery - or repair.
Growth Stage
Product/Service Management
Price Competition
Product-Related Services
21. The product life cycle stage when the product first appears in the marketplace.
Price Decision
Product Management
Place
Introductory Stage
22. A product mix dimension referring to the number of product lines carried by a company.
Product Line
Price Decision
Place (Distribution)
Width
23. The decision to buy from a certain business.
Product/Service Mix
Place Decision
Product-Mix Strategies
Price Decision
24. Goals a company hopes to accomplish through its pricing strategies.
Price Policy
Pricing Objectives
Obsolescence
Product Liability
25. In a sponsorship agreement - the sponsor's privilege of having its goods or services used at the event.
Product Positioning
Price Competition
Product Manager
Product Elimination
26. The particular assortment of goods and services that a business offers to meet the needs of its market(s) and its company goals.
Pricing
Promotion Decisions
Product Positioning
Product Mix
27. A marketing function that involves the determining and adjusting of prices to maximize return and meet customers' perceptions of value.
Product Item
Pricing Objectives
Promotion
Pricing
28. Under one product how many sub-products company provides or how many varieties company have for that product
Product-Related Services
Depth
Price Competition
Declining Stage
29. A pricing strategy that involves setting prices higher than those of the competition.
Price Skimming
Price Decision
Growth Stage
Product Policy
30. Each individual good - service - or idea that a business offers for sale.
Product/Service Mix
Product Item
Price Competition
Deep Product Mix
31. The product life cycle stage in which sales and profits fall rapidly.
Product Developement
Price Skimming
Product Liability
Declining Stage
32. The efforts involved in the creation of a new product. The stage in the creation of a new product in which a working model may be tested - modified - and retested; production costs are estimated and final details of the product are planned - e.g. - l
Product Developement
Price Control(s)
Promotion
Product Standards
33. A name - term - symbol - or design (or combination of them) that identifies a product and distinguishes it from competitors products.
Product/Service Mix
Product Brand
Product Recall
Product-Related Services
34. A combination - or blend - of marketing communication channels that a business uses to send its messages to consumers (i.e. - advertising - sales promotion - personal selling - and publicity).
Product Recall
Promotional Mix
Place
Product Line
35. A marketing function needed to communicate information about goods - services - images - and/or ideas to achieve a desired outcome. Marketing element referring to the various types of communications that marketers use to inform - persuade - or remind
Promotional Plan
Product Management
Promotion
Product Life Cycle
36. A guideline regulating the range of prices for goods and services that businesses offer to customers.
Product/Service Management
Price Policy
Obsolescence
Product Policy
37. Marketing element focusing on considerations in getting a selected product in the right place at the right time.
Product Policy
Product Recall
Place (Distribution)
Promoting
38. The decision a customer reaches on the price s/he is willing to pay for a good or service.
Price Decision
Promotional Plan
Promotional Mix
Promoting
39. A marketing function that involves obtaining - developing - maintaining - and improving a product or service mix in response to market opportunities.
Product Item
Product Mix
Product/Service Management
Declining Stage
40. A career that involves monitoring and developing one or more existing products.
Product Management
Product Life Cycle
Promotional Mix
Product Elimination
41. The decision a customer makes on the brand - type - model - etc. - to buy.
Product Brand
Deep Product Mix
Product Decision
Product/Service Mix
42. A type of rivalry between or among businesses that focuses on the use of price to attract scarce customer dollars.
Price Skimming
Price Competition
Introductory Stage
Product Line
43. A description of the depth of a business's product mix offering a great many items in the product line.
Deep Product Mix
Promotional Policy
Product Management
Place (Distribution)
44. The act of communicating information about products - services - images - or ideas tocustomers or clients.
Product Management
Promoting
Place (Distribution)
Price Competition
45. The removal from the marketplace of a product that is defective or hazardous to consumers.
Price Control(s)
Product Elimination
Price Policy
Product Recall