Test your basic knowledge |

Product And Service Management

Subject : business-skills
Instructions:
  • Answer 45 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. In a sponsorship agreement - the sponsor's privilege of having its goods or services used at the event.






2. Marketing element referring to what goods - services - or ideas a business will offer its customers.






3. A name - term - symbol - or design (or combination of them) that identifies a product and distinguishes it from competitors products.






4. A guideline affecting the kinds of special activities - such as contests and prizes - that businesses use to attract customers and to increase sales.






5. The product life cycle stage in which sales peak and then increase at a slower rate or start to decline






6. A marketing function that involves obtaining - developing - maintaining - and improving a product or service mix in response to market opportunities.






7. The decision a customer reaches on the price s/he is willing to pay for a good or service.






8. A strategy for making a product appear different from similar products on the market.






9. A type of rivalry between or among businesses that focuses on the use of price to attract scarce customer dollars.






10. The act of communicating information about products - services - images - or ideas tocustomers or clients.






11. A marketing function needed to communicate information about goods - services - images - and/or ideas to achieve a desired outcome. Marketing element referring to the various types of communications that marketers use to inform - persuade - or remind






12. Each individual good - service - or idea that a business offers for sale.






13. An individual who monitors one or more existing products and develops new Products






14. The product life cycle stage when the product first appears in the marketplace.






15. A career that involves monitoring and developing one or more existing products.






16. The state of being outmoded or unfashionable. Becoming outdated because of advances in technology. Becoming outdated due to the introduction of new products - processes - and/or technology.






17. Under one product how many sub-products company provides or how many varieties company have for that product






18. The particular assortment of goods and services that a business offers to meet the needs of its market(s) and its company goals.






19. The decision a customer makes on the brand - type - model - etc. - to buy.






20. Services that are offered with a product such as maintenance - delivery - or repair.






21. Marketing element referring to selection of the various types of communications that marketers use to inform - persuade - or remind customers of their products.






22. Government restrictions on the minimum and/or maximum prices of certain products






23. The producer's responsibility for any injury that the business's products may cause.






24. A pricing strategy that involves setting prices higher than those of the competition.






25. Marketing element focusing on considerations in getting a selected product in the right place at the right time






26. Goals a company hopes to accomplish through its pricing strategies.






27. The product life cycle stage in which sales rise rapidly






28. Criteria for determining a product's ability to meet specified guidelines or requirements.






29. The removal from the marketplace of a product that is defective or hazardous to consumers.






30. A framework for the promotional activities of a business.






31. The decision to buy from a certain business.






32. A description of the depth of a business's product mix offering a great many items in the product line.






33. A guideline affecting the kinds of goods and services that businesses offer to customers.






34. A group of related product items.






35. A marketing function that involves the determining and adjusting of prices to maximize return and meet customers' perceptions of value.






36. A guideline regulating the range of prices for goods and services that businesses offer to customers.






37. The efforts involved in the creation of a new product. The stage in the creation of a new product in which a working model may be tested - modified - and retested; production costs are estimated and final details of the product are planned - e.g. - l






38. A combination - or blend - of marketing communication channels that a business uses to send its messages to consumers (i.e. - advertising - sales promotion - personal selling - and publicity).






39. The product life cycle stage in which sales and profits fall rapidly.






40. The stages through which goods and services move from the time they are introduced on the market until they are taken off the market.






41. The removal of a weak product from the market and from the company's product mix - also known as product discontinuation.






42. Marketing element focusing on considerations in getting a selected product in the right place at the right time.






43. The particular assortment of products that a business offers in order to meet the needs of its markets and its company goals.






44. The ways in which businesses handle - or manage - their product mixes.






45. A product mix dimension referring to the number of product lines carried by a company.