SUBJECTS
|
BROWSE
|
CAREER CENTER
|
POPULAR
|
JOIN
|
LOGIN
Business Skills
|
Soft Skills
|
Basic Literacy
|
Certifications
About
|
Help
|
Privacy
|
Terms
|
Email
Search
Test your basic knowledge |
Product And Service Management
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 45 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A guideline affecting the kinds of goods and services that businesses offer to customers.
Declining Stage
Introductory Stage
Product Policy
Product Line
2. The stages through which goods and services move from the time they are introduced on the market until they are taken off the market.
Price Control(s)
Product Life Cycle
Promotional Plan
Obsolescence
3. A product mix dimension referring to the number of product lines carried by a company.
Growth Stage
Product Policy
Width
Product Standards
4. A name - term - symbol - or design (or combination of them) that identifies a product and distinguishes it from competitors products.
Product Brand
Price Decision
Promotion Decisions
Pricing Objectives
5. The particular assortment of products that a business offers in order to meet the needs of its markets and its company goals.
Product/Service Mix
Product Recall
Product Developement
Product-Mix Strategies
6. A marketing function that involves the determining and adjusting of prices to maximize return and meet customers' perceptions of value.
Product Decisions
Pricing
Product/Service Mix
Product Manager
7. The decision to buy from a certain business.
Place Decision
Product Life Cycle
Product Policy
Product-Related Services
8. A pricing strategy that involves setting prices higher than those of the competition.
Place (Distribution)
Product/Service Management
Price Skimming
Product Manager
9. A strategy for making a product appear different from similar products on the market.
Product Decisions
Product Differentiation
Price Skimming
Promotional Mix
10. A combination - or blend - of marketing communication channels that a business uses to send its messages to consumers (i.e. - advertising - sales promotion - personal selling - and publicity).
Product Differentiation
Maturity Stage
Price Control(s)
Promotional Mix
11. The state of being outmoded or unfashionable. Becoming outdated because of advances in technology. Becoming outdated due to the introduction of new products - processes - and/or technology.
Product Management
Width
Place
Obsolescence
12. A guideline regulating the range of prices for goods and services that businesses offer to customers.
Price Policy
Deep Product Mix
Product Line
Product/Service Management
13. The efforts involved in the creation of a new product. The stage in the creation of a new product in which a working model may be tested - modified - and retested; production costs are estimated and final details of the product are planned - e.g. - l
Promoting
Pricing Objectives
Product Positioning
Product Developement
14. Marketing element focusing on considerations in getting a selected product in the right place at the right time
Product Management
Product Mix
Promotion
Place
15. A career that involves monitoring and developing one or more existing products.
Product-Related Services
Product Brand
Product Decisions
Product Management
16. A group of related product items.
Product Line
Product/Service Management
Product Decision
Product Item
17. The removal of a weak product from the market and from the company's product mix - also known as product discontinuation.
Product Elimination
Width
Place
Product Line
18. Under one product how many sub-products company provides or how many varieties company have for that product
Declining Stage
Depth
Price Skimming
Width
19. The producer's responsibility for any injury that the business's products may cause.
Promotion Decisions
Growth Stage
Product Liability
Place
20. The decision a customer reaches on the price s/he is willing to pay for a good or service.
Price Decision
Growth Stage
Price Policy
Product Manager
21. The product life cycle stage when the product first appears in the marketplace.
Product Recall
Product Mix
Introductory Stage
Price Policy
22. In a sponsorship agreement - the sponsor's privilege of having its goods or services used at the event.
Product Positioning
Product Decisions
Product Policy
Introductory Stage
23. Services that are offered with a product such as maintenance - delivery - or repair.
Product-Related Services
Product Brand
Product Decision
Place
24. A framework for the promotional activities of a business.
Product-Related Services
Product Line
Promotional Plan
Price Skimming
25. Government restrictions on the minimum and/or maximum prices of certain products
Obsolescence
Price Control(s)
Product Differentiation
Product Decision
26. A guideline affecting the kinds of special activities - such as contests and prizes - that businesses use to attract customers and to increase sales.
Promotional Policy
Product Elimination
Pricing
Deep Product Mix
27. An individual who monitors one or more existing products and develops new Products
Promotional Mix
Price Policy
Product Manager
Place (Distribution)
28. The act of communicating information about products - services - images - or ideas tocustomers or clients.
Product Elimination
Promoting
Product/Service Management
Product Decisions
29. The ways in which businesses handle - or manage - their product mixes.
Product-Mix Strategies
Product Decisions
Product Standards
Price Competition
30. Marketing element focusing on considerations in getting a selected product in the right place at the right time.
Obsolescence
Place (Distribution)
Declining Stage
Product Decision
31. The particular assortment of goods and services that a business offers to meet the needs of its market(s) and its company goals.
Product Mix
Introductory Stage
Declining Stage
Promoting
32. Marketing element referring to what goods - services - or ideas a business will offer its customers.
Product Decisions
Price Skimming
Product-Mix Strategies
Product Life Cycle
33. A marketing function needed to communicate information about goods - services - images - and/or ideas to achieve a desired outcome. Marketing element referring to the various types of communications that marketers use to inform - persuade - or remind
Product Decisions
Product Liability
Promotion
Product-Mix Strategies
34. The removal from the marketplace of a product that is defective or hazardous to consumers.
Place Decision
Product Recall
Growth Stage
Price Competition
35. A description of the depth of a business's product mix offering a great many items in the product line.
Price Policy
Price Control(s)
Product-Related Services
Deep Product Mix
36. The product life cycle stage in which sales and profits fall rapidly.
Product/Service Mix
Promotion Decisions
Product Mix
Declining Stage
37. The product life cycle stage in which sales rise rapidly
Product-Mix Strategies
Growth Stage
Width
Product Standards
38. Each individual good - service - or idea that a business offers for sale.
Place (Distribution)
Product Developement
Product Item
Width
39. Marketing element referring to selection of the various types of communications that marketers use to inform - persuade - or remind customers of their products.
Promotional Policy
Promotion Decisions
Product Mix
Product Liability
40. A marketing function that involves obtaining - developing - maintaining - and improving a product or service mix in response to market opportunities.
Declining Stage
Promotional Policy
Product Differentiation
Product/Service Management
41. Goals a company hopes to accomplish through its pricing strategies.
Pricing Objectives
Pricing
Price Skimming
Product Line
42. The product life cycle stage in which sales peak and then increase at a slower rate or start to decline
Product Brand
Product Management
Maturity Stage
Product Line
43. Criteria for determining a product's ability to meet specified guidelines or requirements.
Product Elimination
Price Skimming
Product Standards
Product-Related Services
44. A type of rivalry between or among businesses that focuses on the use of price to attract scarce customer dollars.
Price Competition
Product Recall
Product-Related Services
Product Elimination
45. The decision a customer makes on the brand - type - model - etc. - to buy.
Product Life Cycle
Product Decision
Price Policy
Promotion Decisions