SUBJECTS
|
BROWSE
|
CAREER CENTER
|
POPULAR
|
JOIN
|
LOGIN
Business Skills
|
Soft Skills
|
Basic Literacy
|
Certifications
About
|
Help
|
Privacy
|
Terms
|
Email
Search
Test your basic knowledge |
Product And Service Management
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 45 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The product life cycle stage in which sales and profits fall rapidly.
Price Policy
Declining Stage
Promotional Mix
Product Recall
2. A guideline affecting the kinds of goods and services that businesses offer to customers.
Price Control(s)
Product Policy
Promotional Mix
Product Line
3. The act of communicating information about products - services - images - or ideas tocustomers or clients.
Price Control(s)
Place
Product-Mix Strategies
Promoting
4. A marketing function that involves the determining and adjusting of prices to maximize return and meet customers' perceptions of value.
Product Life Cycle
Pricing
Product-Related Services
Product Brand
5. A strategy for making a product appear different from similar products on the market.
Product Differentiation
Product Standards
Product Positioning
Place (Distribution)
6. In a sponsorship agreement - the sponsor's privilege of having its goods or services used at the event.
Introductory Stage
Promotion
Product Liability
Product Positioning
7. The stages through which goods and services move from the time they are introduced on the market until they are taken off the market.
Product Life Cycle
Price Decision
Product Recall
Product Manager
8. The state of being outmoded or unfashionable. Becoming outdated because of advances in technology. Becoming outdated due to the introduction of new products - processes - and/or technology.
Promotional Plan
Obsolescence
Place Decision
Promoting
9. Marketing element focusing on considerations in getting a selected product in the right place at the right time.
Product/Service Management
Price Competition
Place (Distribution)
Product Elimination
10. The decision a customer makes on the brand - type - model - etc. - to buy.
Promotion
Product Liability
Product Decision
Product Elimination
11. Goals a company hopes to accomplish through its pricing strategies.
Product Item
Product/Service Mix
Promotional Mix
Pricing Objectives
12. The product life cycle stage in which sales rise rapidly
Product-Related Services
Product/Service Management
Growth Stage
Promotional Plan
13. Under one product how many sub-products company provides or how many varieties company have for that product
Product Developement
Price Control(s)
Place Decision
Depth
14. The efforts involved in the creation of a new product. The stage in the creation of a new product in which a working model may be tested - modified - and retested; production costs are estimated and final details of the product are planned - e.g. - l
Depth
Product Developement
Place (Distribution)
Price Control(s)
15. The decision to buy from a certain business.
Product-Related Services
Place Decision
Deep Product Mix
Product Line
16. A product mix dimension referring to the number of product lines carried by a company.
Width
Product Item
Pricing
Place Decision
17. The decision a customer reaches on the price s/he is willing to pay for a good or service.
Product Standards
Price Decision
Product Positioning
Product Mix
18. The particular assortment of goods and services that a business offers to meet the needs of its market(s) and its company goals.
Product Item
Product Mix
Maturity Stage
Product Brand
19. A combination - or blend - of marketing communication channels that a business uses to send its messages to consumers (i.e. - advertising - sales promotion - personal selling - and publicity).
Product Policy
Product Item
Promotional Mix
Place (Distribution)
20. A career that involves monitoring and developing one or more existing products.
Product Policy
Product Management
Product Elimination
Deep Product Mix
21. Government restrictions on the minimum and/or maximum prices of certain products
Product Differentiation
Price Control(s)
Promotion
Product Mix
22. Marketing element referring to what goods - services - or ideas a business will offer its customers.
Price Competition
Product Brand
Product Manager
Product Decisions
23. A guideline regulating the range of prices for goods and services that businesses offer to customers.
Declining Stage
Place Decision
Price Policy
Pricing
24. A description of the depth of a business's product mix offering a great many items in the product line.
Product Differentiation
Obsolescence
Deep Product Mix
Product Mix
25. Criteria for determining a product's ability to meet specified guidelines or requirements.
Price Decision
Product Life Cycle
Product/Service Mix
Product Standards
26. Services that are offered with a product such as maintenance - delivery - or repair.
Product-Related Services
Place (Distribution)
Product Decisions
Product Decision
27. Marketing element focusing on considerations in getting a selected product in the right place at the right time
Product Management
Product/Service Mix
Place
Product Decision
28. A name - term - symbol - or design (or combination of them) that identifies a product and distinguishes it from competitors products.
Product Brand
Product-Mix Strategies
Growth Stage
Product Item
29. The producer's responsibility for any injury that the business's products may cause.
Place (Distribution)
Product Management
Product Liability
Product/Service Management
30. Each individual good - service - or idea that a business offers for sale.
Product Policy
Place Decision
Product Item
Declining Stage
31. The removal from the marketplace of a product that is defective or hazardous to consumers.
Product Recall
Product Manager
Price Decision
Product Life Cycle
32. The product life cycle stage in which sales peak and then increase at a slower rate or start to decline
Product Liability
Pricing Objectives
Product/Service Management
Maturity Stage
33. The removal of a weak product from the market and from the company's product mix - also known as product discontinuation.
Obsolescence
Pricing Objectives
Product Elimination
Product-Related Services
34. The product life cycle stage when the product first appears in the marketplace.
Product Life Cycle
Obsolescence
Promotional Policy
Introductory Stage
35. A framework for the promotional activities of a business.
Promotional Plan
Product-Related Services
Product Elimination
Price Competition
36. The particular assortment of products that a business offers in order to meet the needs of its markets and its company goals.
Product/Service Mix
Promoting
Product-Mix Strategies
Product Line
37. A type of rivalry between or among businesses that focuses on the use of price to attract scarce customer dollars.
Price Competition
Width
Product/Service Management
Pricing
38. A pricing strategy that involves setting prices higher than those of the competition.
Product Elimination
Product-Related Services
Price Skimming
Product Recall
39. A marketing function needed to communicate information about goods - services - images - and/or ideas to achieve a desired outcome. Marketing element referring to the various types of communications that marketers use to inform - persuade - or remind
Deep Product Mix
Price Policy
Pricing
Promotion
40. An individual who monitors one or more existing products and develops new Products
Product Manager
Product-Mix Strategies
Product Standards
Place
41. A marketing function that involves obtaining - developing - maintaining - and improving a product or service mix in response to market opportunities.
Product/Service Management
Declining Stage
Promotional Plan
Price Skimming
42. A guideline affecting the kinds of special activities - such as contests and prizes - that businesses use to attract customers and to increase sales.
Promotional Policy
Product-Mix Strategies
Product Decision
Product Brand
43. A group of related product items.
Promotional Policy
Product Line
Promotional Mix
Product-Related Services
44. Marketing element referring to selection of the various types of communications that marketers use to inform - persuade - or remind customers of their products.
Product Brand
Declining Stage
Product Policy
Promotion Decisions
45. The ways in which businesses handle - or manage - their product mixes.
Product-Mix Strategies
Product Decision
Maturity Stage
Product Liability