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Test your basic knowledge |
Product Life Cycle Management
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 44 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Fit to target market - product benefits - customer culture - legal requirements
4 tests of brand creation
product line extensions (3 ways)
love product relationship
4 ways to fit
2. Legal term for bran name/mark - or trade character
nostalgic attachment
brand meaning
private-label brands (store brands)
trademark
3. Small often isolated department/facility that functions with minimum supervision
skunk work
product line extensions (3 ways)
nostalgic attachment
trademark
4. Beliefs & associations consumer has about brand
'width' of a product mix?
brand meaning
4 stages of the product life cycle
'length' of a product mix?
5. The number of product lines a firm has
6. Elicits emotion bond of warmth & passion (e.g. hershey's kiss)
brand
love product relationship
brand manager
limited line strategy
7. Brand's value over generic brand
brand manager
4 stages of the product life cycle
ingredient branding
brand equity
8. When product helps establish user's identity (e.g. feel better in certain brand of clothing)
brand equity
self-concept attachment
co-branding
ingredient branding
9. Coordinate mix of product lines within more general product category & who considers new product lines based on client needs
product categoy manager
venture team
product line extensions (3 ways)
two-way stretching
10. The number of products in a firm's product line
11. Focus on new product development
upward stretching
'length' of a product mix?
venture team
4 tests of brand creation
12. If a firm used name & established over a period of time
when does common-law protection exist?
product line extensions (3 ways)
private-label brands (store brands)
stretching
13. Brands certain retailer/distributor owns & sells (e.g. kirkland = costco)
brand extensions
brand equity
family/umbrella brand
private-label brands (store brands)
14. Name - term - symbol - other unique element of product that identifies firm's products & separates them from competition
'length' of a product mix?
brand
market manager
two-way stretching
15. Different managers focus on specific customer groups rather than on products (note: helpful when you have variety of products)
market manager
trademark
family/umbrella brand
cannibalization
16. Product is part of user's daily routing (e.g. starbucks coffee)
love product relationship
interdependent product relationship
self-concept attachment
cannibalization
17. Easy to say - spell - read - remember
contracting
4 tests of brand creation
private-label brands (store brands)
individual brand
18. Market all items under same brand name
family/umbrella brand
brand manager
interdependent product relationship
full-line strategy
19. Downward - upward - two-way
market manager
ways to stretch a product line (3 ways)
downward stretching
trademark
20. When new item eats up sales of existing brand a firm has (e.g. diet coke plus - like diet coke but with vitamins...wtf?)
interdependent product relationship
product categoy manager
cannibalization
nostalgic attachment
21. Add new lower end items
downward stretching
stage sales of a product peak
4 ways to fit
cannibalization
22. Add higher and lower end items
two-way stretching
interdependent product relationship
skunk work
brand manager
23. Add new sizes and styles
co-branding
love product relationship
nostalgic attachment
filling out strategy
24. Variety of products - targets many customer segments to boost sales potential
national/manufacturer brands
brand extensions
love product relationship
full-line strategy
25. Branded materials become component parts of other branded products (e.g. i7 - i5 processors)
love product relationship
venture team
two-way stretching
ingredient branding
26. Brands that product manufacturer owns
stage sales of a product peak
national/manufacturer brands
when does common-law protection exist?
skunk work
27. Mature stage
nostalgic attachment
4 tests of brand creation
ways to design effective packaging
stage sales of a product peak
28. Separate unique brand for each product
4 tests of brand creation
individual brand
market manager
cannibalization
29. Person responsible for developing & implementing marketing plan for single brand
limited line strategy
when does common-law protection exist?
brand manager
brand extensions
30. Creates a link with past self (e.g. vintage t-shirts)
stage profits of a product peak
two-way stretching
skunk work
nostalgic attachment
31. Stretching - filling - contracting
product line extensions (3 ways)
love product relationship
ingredient branding
filling out strategy
32. Drop items from product line
package
contracting
stretching
two-way stretching
33. Agreement between 2 brands to work together to make new product
when does common-law protection exist?
co-branding
cannibalization
brand manager
34. Intro - growth - mature - decline
brand meaning
cannibalization
4 stages of the product life cycle
ingredient branding
35. Covering/container for products
contracting
interdependent product relationship
stage profits of a product peak
package
36. Growth stage
brand manager
stage profits of a product peak
nostalgic attachment
interdependent product relationship
37. New products it sell w/brand name (e.g. skyy vodka flavors - coke->diet coke-> etc. - ben & jerry's forzen yogurt)
stage profits of a product peak
ways to stretch a product line (3 ways)
brand meaning
brand extensions
38. Add new items to line
generic brand
self-concept attachment
stretching
product mix
39. One firm sells another firm the right to use legally protected brand name for specific purpose & specific period of time
licensing
trademark
ways to design effective packaging
4 ways to fit
40. Entire range of products (all of them!)
product mix
self-concept attachment
individual brand
upward stretching
41. 1) consider other brands in same category of packaging 2) consider packaging material 3) consider environmental impact of package 4) shape? 5) what graphic info should it show?
4 ways to fit
product categoy manager
private-label brands (store brands)
ways to design effective packaging
42. Products not branded & is sold at lowest price possible
ways to stretch a product line (3 ways)
brand
'length' of a product mix?
generic brand
43. Add new higher end items
generic brand
upward stretching
ways to stretch a product line (3 ways)
limited line strategy
44. Fewer product varieties (e.g. Rolls Royce)
ways to stretch a product line (3 ways)
filling out strategy
limited line strategy
stage profits of a product peak