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Test your basic knowledge |
Product Life Cycle Management
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 44 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Creates a link with past self (e.g. vintage t-shirts)
brand extensions
individual brand
package
nostalgic attachment
2. Downward - upward - two-way
market manager
individual brand
ways to stretch a product line (3 ways)
ingredient branding
3. If a firm used name & established over a period of time
full-line strategy
national/manufacturer brands
when does common-law protection exist?
stretching
4. Focus on new product development
brand equity
'length' of a product mix?
venture team
generic brand
5. Intro - growth - mature - decline
co-branding
upward stretching
interdependent product relationship
4 stages of the product life cycle
6. Product is part of user's daily routing (e.g. starbucks coffee)
downward stretching
interdependent product relationship
ways to design effective packaging
national/manufacturer brands
7. Add new higher end items
trademark
stage sales of a product peak
upward stretching
individual brand
8. Drop items from product line
contracting
national/manufacturer brands
ingredient branding
family/umbrella brand
9. Name - term - symbol - other unique element of product that identifies firm's products & separates them from competition
brand meaning
brand
4 ways to fit
two-way stretching
10. 1) consider other brands in same category of packaging 2) consider packaging material 3) consider environmental impact of package 4) shape? 5) what graphic info should it show?
filling out strategy
ways to design effective packaging
nostalgic attachment
family/umbrella brand
11. Fewer product varieties (e.g. Rolls Royce)
co-branding
limited line strategy
skunk work
individual brand
12. Person responsible for developing & implementing marketing plan for single brand
upward stretching
brand manager
stretching
stage sales of a product peak
13. The number of product lines a firm has
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14. Branded materials become component parts of other branded products (e.g. i7 - i5 processors)
when does common-law protection exist?
ingredient branding
self-concept attachment
love product relationship
15. Legal term for bran name/mark - or trade character
licensing
contracting
trademark
4 stages of the product life cycle
16. Growth stage
stage profits of a product peak
package
ways to stretch a product line (3 ways)
contracting
17. Brand's value over generic brand
4 tests of brand creation
licensing
interdependent product relationship
brand equity
18. Separate unique brand for each product
contracting
individual brand
two-way stretching
skunk work
19. New products it sell w/brand name (e.g. skyy vodka flavors - coke->diet coke-> etc. - ben & jerry's forzen yogurt)
ways to stretch a product line (3 ways)
ingredient branding
brand extensions
two-way stretching
20. Add new sizes and styles
filling out strategy
when does common-law protection exist?
cannibalization
product line extensions (3 ways)
21. Small often isolated department/facility that functions with minimum supervision
brand equity
nostalgic attachment
ways to stretch a product line (3 ways)
skunk work
22. Variety of products - targets many customer segments to boost sales potential
full-line strategy
4 stages of the product life cycle
stretching
4 ways to fit
23. Coordinate mix of product lines within more general product category & who considers new product lines based on client needs
brand equity
venture team
stage profits of a product peak
product categoy manager
24. Mature stage
family/umbrella brand
brand extensions
stage sales of a product peak
venture team
25. Elicits emotion bond of warmth & passion (e.g. hershey's kiss)
brand extensions
love product relationship
4 stages of the product life cycle
cannibalization
26. Agreement between 2 brands to work together to make new product
full-line strategy
co-branding
'length' of a product mix?
skunk work
27. Products not branded & is sold at lowest price possible
product mix
private-label brands (store brands)
generic brand
package
28. Brands that product manufacturer owns
filling out strategy
family/umbrella brand
ways to stretch a product line (3 ways)
national/manufacturer brands
29. Covering/container for products
stretching
brand
4 ways to fit
package
30. Add new lower end items
limited line strategy
self-concept attachment
downward stretching
generic brand
31. When product helps establish user's identity (e.g. feel better in certain brand of clothing)
stage sales of a product peak
self-concept attachment
interdependent product relationship
ways to design effective packaging
32. Brands certain retailer/distributor owns & sells (e.g. kirkland = costco)
private-label brands (store brands)
contracting
brand manager
product mix
33. Beliefs & associations consumer has about brand
package
product line extensions (3 ways)
brand meaning
individual brand
34. Market all items under same brand name
4 ways to fit
4 stages of the product life cycle
family/umbrella brand
national/manufacturer brands
35. Entire range of products (all of them!)
limited line strategy
contracting
product mix
product line extensions (3 ways)
36. Fit to target market - product benefits - customer culture - legal requirements
4 ways to fit
product mix
love product relationship
skunk work
37. Add higher and lower end items
two-way stretching
package
product categoy manager
nostalgic attachment
38. Stretching - filling - contracting
'width' of a product mix?
product line extensions (3 ways)
ways to stretch a product line (3 ways)
4 tests of brand creation
39. When new item eats up sales of existing brand a firm has (e.g. diet coke plus - like diet coke but with vitamins...wtf?)
ways to stretch a product line (3 ways)
4 stages of the product life cycle
cannibalization
when does common-law protection exist?
40. One firm sells another firm the right to use legally protected brand name for specific purpose & specific period of time
licensing
4 ways to fit
ways to stretch a product line (3 ways)
venture team
41. Easy to say - spell - read - remember
4 tests of brand creation
individual brand
stage profits of a product peak
product categoy manager
42. Different managers focus on specific customer groups rather than on products (note: helpful when you have variety of products)
4 ways to fit
licensing
market manager
private-label brands (store brands)
43. Add new items to line
4 stages of the product life cycle
venture team
stretching
nostalgic attachment
44. The number of products in a firm's product line
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