Test your basic knowledge |

Product Life Cycle Management

Subject : business-skills
Instructions:
  • Answer 44 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Fit to target market - product benefits - customer culture - legal requirements






2. Product is part of user's daily routing (e.g. starbucks coffee)






3. Variety of products - targets many customer segments to boost sales potential






4. The number of products in a firm's product line


5. Products not branded & is sold at lowest price possible






6. Add new sizes and styles






7. Elicits emotion bond of warmth & passion (e.g. hershey's kiss)






8. Downward - upward - two-way






9. Stretching - filling - contracting






10. Growth stage






11. Small often isolated department/facility that functions with minimum supervision






12. Brands that product manufacturer owns






13. Mature stage






14. Name - term - symbol - other unique element of product that identifies firm's products & separates them from competition






15. Add new items to line






16. Covering/container for products






17. 1) consider other brands in same category of packaging 2) consider packaging material 3) consider environmental impact of package 4) shape? 5) what graphic info should it show?






18. Entire range of products (all of them!)






19. Creates a link with past self (e.g. vintage t-shirts)






20. Brands certain retailer/distributor owns & sells (e.g. kirkland = costco)






21. When new item eats up sales of existing brand a firm has (e.g. diet coke plus - like diet coke but with vitamins...wtf?)






22. Branded materials become component parts of other branded products (e.g. i7 - i5 processors)






23. Add new higher end items






24. Add higher and lower end items






25. Coordinate mix of product lines within more general product category & who considers new product lines based on client needs






26. When product helps establish user's identity (e.g. feel better in certain brand of clothing)






27. Add new lower end items






28. One firm sells another firm the right to use legally protected brand name for specific purpose & specific period of time






29. If a firm used name & established over a period of time






30. Market all items under same brand name






31. Separate unique brand for each product






32. The number of product lines a firm has


33. Focus on new product development






34. Agreement between 2 brands to work together to make new product






35. Different managers focus on specific customer groups rather than on products (note: helpful when you have variety of products)






36. Person responsible for developing & implementing marketing plan for single brand






37. Legal term for bran name/mark - or trade character






38. Intro - growth - mature - decline






39. Easy to say - spell - read - remember






40. Drop items from product line






41. New products it sell w/brand name (e.g. skyy vodka flavors - coke->diet coke-> etc. - ben & jerry's forzen yogurt)






42. Fewer product varieties (e.g. Rolls Royce)






43. Beliefs & associations consumer has about brand






44. Brand's value over generic brand