Test your basic knowledge |

Product Life Cycle Management

Subject : business-skills
Instructions:
  • Answer 44 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The number of product lines a firm has

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2. 1) consider other brands in same category of packaging 2) consider packaging material 3) consider environmental impact of package 4) shape? 5) what graphic info should it show?






3. Person responsible for developing & implementing marketing plan for single brand






4. Covering/container for products






5. Coordinate mix of product lines within more general product category & who considers new product lines based on client needs






6. Easy to say - spell - read - remember






7. When product helps establish user's identity (e.g. feel better in certain brand of clothing)






8. Variety of products - targets many customer segments to boost sales potential






9. Intro - growth - mature - decline






10. Add new sizes and styles






11. Market all items under same brand name






12. Downward - upward - two-way






13. Brand's value over generic brand






14. Small often isolated department/facility that functions with minimum supervision






15. Stretching - filling - contracting






16. Product is part of user's daily routing (e.g. starbucks coffee)






17. Brands certain retailer/distributor owns & sells (e.g. kirkland = costco)






18. Entire range of products (all of them!)






19. Drop items from product line






20. Legal term for bran name/mark - or trade character






21. Creates a link with past self (e.g. vintage t-shirts)






22. Fit to target market - product benefits - customer culture - legal requirements






23. One firm sells another firm the right to use legally protected brand name for specific purpose & specific period of time






24. Add new higher end items






25. Add new lower end items






26. Elicits emotion bond of warmth & passion (e.g. hershey's kiss)






27. Fewer product varieties (e.g. Rolls Royce)






28. Agreement between 2 brands to work together to make new product






29. Name - term - symbol - other unique element of product that identifies firm's products & separates them from competition






30. Separate unique brand for each product






31. New products it sell w/brand name (e.g. skyy vodka flavors - coke->diet coke-> etc. - ben & jerry's forzen yogurt)






32. When new item eats up sales of existing brand a firm has (e.g. diet coke plus - like diet coke but with vitamins...wtf?)






33. Brands that product manufacturer owns






34. Beliefs & associations consumer has about brand






35. Growth stage






36. Different managers focus on specific customer groups rather than on products (note: helpful when you have variety of products)






37. If a firm used name & established over a period of time






38. Branded materials become component parts of other branded products (e.g. i7 - i5 processors)






39. The number of products in a firm's product line

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40. Focus on new product development






41. Add new items to line






42. Mature stage






43. Products not branded & is sold at lowest price possible






44. Add higher and lower end items