Test your basic knowledge |

Product Life Cycle Management

Subject : business-skills
Instructions:
  • Answer 44 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Stretching - filling - contracting






2. Fit to target market - product benefits - customer culture - legal requirements






3. The number of product lines a firm has


4. Beliefs & associations consumer has about brand






5. When product helps establish user's identity (e.g. feel better in certain brand of clothing)






6. Different managers focus on specific customer groups rather than on products (note: helpful when you have variety of products)






7. 1) consider other brands in same category of packaging 2) consider packaging material 3) consider environmental impact of package 4) shape? 5) what graphic info should it show?






8. Mature stage






9. Market all items under same brand name






10. Branded materials become component parts of other branded products (e.g. i7 - i5 processors)






11. Entire range of products (all of them!)






12. Brands that product manufacturer owns






13. Add new sizes and styles






14. Small often isolated department/facility that functions with minimum supervision






15. Elicits emotion bond of warmth & passion (e.g. hershey's kiss)






16. Creates a link with past self (e.g. vintage t-shirts)






17. One firm sells another firm the right to use legally protected brand name for specific purpose & specific period of time






18. Intro - growth - mature - decline






19. Easy to say - spell - read - remember






20. Legal term for bran name/mark - or trade character






21. Variety of products - targets many customer segments to boost sales potential






22. Add new lower end items






23. Add higher and lower end items






24. Add new items to line






25. Downward - upward - two-way






26. Name - term - symbol - other unique element of product that identifies firm's products & separates them from competition






27. Brands certain retailer/distributor owns & sells (e.g. kirkland = costco)






28. Add new higher end items






29. If a firm used name & established over a period of time






30. Fewer product varieties (e.g. Rolls Royce)






31. The number of products in a firm's product line


32. New products it sell w/brand name (e.g. skyy vodka flavors - coke->diet coke-> etc. - ben & jerry's forzen yogurt)






33. Focus on new product development






34. Products not branded & is sold at lowest price possible






35. Brand's value over generic brand






36. Product is part of user's daily routing (e.g. starbucks coffee)






37. Separate unique brand for each product






38. Person responsible for developing & implementing marketing plan for single brand






39. Drop items from product line






40. Covering/container for products






41. When new item eats up sales of existing brand a firm has (e.g. diet coke plus - like diet coke but with vitamins...wtf?)






42. Coordinate mix of product lines within more general product category & who considers new product lines based on client needs






43. Growth stage






44. Agreement between 2 brands to work together to make new product