Test your basic knowledge |

Product Life Cycle Management

Subject : business-skills
Instructions:
  • Answer 44 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Separate unique brand for each product






2. Variety of products - targets many customer segments to boost sales potential






3. Add new higher end items






4. 1) consider other brands in same category of packaging 2) consider packaging material 3) consider environmental impact of package 4) shape? 5) what graphic info should it show?






5. Covering/container for products






6. Creates a link with past self (e.g. vintage t-shirts)






7. Person responsible for developing & implementing marketing plan for single brand






8. Growth stage






9. Easy to say - spell - read - remember






10. If a firm used name & established over a period of time






11. Small often isolated department/facility that functions with minimum supervision






12. When product helps establish user's identity (e.g. feel better in certain brand of clothing)






13. Focus on new product development






14. Products not branded & is sold at lowest price possible






15. Elicits emotion bond of warmth & passion (e.g. hershey's kiss)






16. Brands certain retailer/distributor owns & sells (e.g. kirkland = costco)






17. Different managers focus on specific customer groups rather than on products (note: helpful when you have variety of products)






18. Downward - upward - two-way






19. The number of products in a firm's product line

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20. The number of product lines a firm has

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21. Brand's value over generic brand






22. Brands that product manufacturer owns






23. One firm sells another firm the right to use legally protected brand name for specific purpose & specific period of time






24. Legal term for bran name/mark - or trade character






25. Coordinate mix of product lines within more general product category & who considers new product lines based on client needs






26. Entire range of products (all of them!)






27. Add new sizes and styles






28. Agreement between 2 brands to work together to make new product






29. Market all items under same brand name






30. Mature stage






31. Beliefs & associations consumer has about brand






32. Name - term - symbol - other unique element of product that identifies firm's products & separates them from competition






33. Stretching - filling - contracting






34. Drop items from product line






35. Fewer product varieties (e.g. Rolls Royce)






36. New products it sell w/brand name (e.g. skyy vodka flavors - coke->diet coke-> etc. - ben & jerry's forzen yogurt)






37. Intro - growth - mature - decline






38. Add new items to line






39. Branded materials become component parts of other branded products (e.g. i7 - i5 processors)






40. Fit to target market - product benefits - customer culture - legal requirements






41. Add higher and lower end items






42. Add new lower end items






43. When new item eats up sales of existing brand a firm has (e.g. diet coke plus - like diet coke but with vitamins...wtf?)






44. Product is part of user's daily routing (e.g. starbucks coffee)







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Can you answer 50 questions in 15 minutes?


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