Test your basic knowledge |

Product Life Cycle Management

Subject : business-skills
Instructions:
  • Answer 44 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Intro - growth - mature - decline






2. Easy to say - spell - read - remember






3. Market all items under same brand name






4. Add new higher end items






5. Add higher and lower end items






6. One firm sells another firm the right to use legally protected brand name for specific purpose & specific period of time






7. 1) consider other brands in same category of packaging 2) consider packaging material 3) consider environmental impact of package 4) shape? 5) what graphic info should it show?






8. Add new items to line






9. Entire range of products (all of them!)






10. Product is part of user's daily routing (e.g. starbucks coffee)






11. Fewer product varieties (e.g. Rolls Royce)






12. Person responsible for developing & implementing marketing plan for single brand






13. Covering/container for products






14. When new item eats up sales of existing brand a firm has (e.g. diet coke plus - like diet coke but with vitamins...wtf?)






15. Agreement between 2 brands to work together to make new product






16. Different managers focus on specific customer groups rather than on products (note: helpful when you have variety of products)






17. Downward - upward - two-way






18. Drop items from product line






19. The number of products in a firm's product line

Warning: Invalid argument supplied for foreach() in /var/www/html/basicversity.com/show_quiz.php on line 183


20. The number of product lines a firm has

Warning: Invalid argument supplied for foreach() in /var/www/html/basicversity.com/show_quiz.php on line 183


21. When product helps establish user's identity (e.g. feel better in certain brand of clothing)






22. Mature stage






23. Branded materials become component parts of other branded products (e.g. i7 - i5 processors)






24. Separate unique brand for each product






25. Creates a link with past self (e.g. vintage t-shirts)






26. Brands certain retailer/distributor owns & sells (e.g. kirkland = costco)






27. Products not branded & is sold at lowest price possible






28. Variety of products - targets many customer segments to boost sales potential






29. Focus on new product development






30. Beliefs & associations consumer has about brand






31. If a firm used name & established over a period of time






32. Growth stage






33. Stretching - filling - contracting






34. Brands that product manufacturer owns






35. Fit to target market - product benefits - customer culture - legal requirements






36. Legal term for bran name/mark - or trade character






37. Name - term - symbol - other unique element of product that identifies firm's products & separates them from competition






38. Small often isolated department/facility that functions with minimum supervision






39. Add new sizes and styles






40. New products it sell w/brand name (e.g. skyy vodka flavors - coke->diet coke-> etc. - ben & jerry's forzen yogurt)






41. Coordinate mix of product lines within more general product category & who considers new product lines based on client needs






42. Add new lower end items






43. Brand's value over generic brand






44. Elicits emotion bond of warmth & passion (e.g. hershey's kiss)