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Test your basic knowledge |
Product Life Cycle Management
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 44 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Drop items from product line
ways to stretch a product line (3 ways)
interdependent product relationship
generic brand
contracting
2. Coordinate mix of product lines within more general product category & who considers new product lines based on client needs
product categoy manager
downward stretching
nostalgic attachment
'width' of a product mix?
3. Add new items to line
private-label brands (store brands)
ways to stretch a product line (3 ways)
stage sales of a product peak
stretching
4. Covering/container for products
co-branding
package
stretching
cannibalization
5. Intro - growth - mature - decline
stretching
market manager
4 stages of the product life cycle
brand meaning
6. Entire range of products (all of them!)
market manager
'length' of a product mix?
product mix
self-concept attachment
7. Elicits emotion bond of warmth & passion (e.g. hershey's kiss)
love product relationship
private-label brands (store brands)
ways to design effective packaging
upward stretching
8. Market all items under same brand name
nostalgic attachment
co-branding
ways to stretch a product line (3 ways)
family/umbrella brand
9. Separate unique brand for each product
two-way stretching
stretching
ways to design effective packaging
individual brand
10. Person responsible for developing & implementing marketing plan for single brand
self-concept attachment
ways to design effective packaging
brand manager
filling out strategy
11. Fit to target market - product benefits - customer culture - legal requirements
stage profits of a product peak
self-concept attachment
family/umbrella brand
4 ways to fit
12. Legal term for bran name/mark - or trade character
nostalgic attachment
stage profits of a product peak
trademark
'width' of a product mix?
13. The number of products in a firm's product line
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14. Products not branded & is sold at lowest price possible
two-way stretching
generic brand
licensing
interdependent product relationship
15. Brands that product manufacturer owns
national/manufacturer brands
two-way stretching
4 stages of the product life cycle
ways to stretch a product line (3 ways)
16. Focus on new product development
4 tests of brand creation
venture team
stage profits of a product peak
love product relationship
17. Creates a link with past self (e.g. vintage t-shirts)
licensing
ways to design effective packaging
nostalgic attachment
ingredient branding
18. Add new lower end items
brand extensions
downward stretching
individual brand
cannibalization
19. Fewer product varieties (e.g. Rolls Royce)
4 stages of the product life cycle
brand equity
limited line strategy
filling out strategy
20. Different managers focus on specific customer groups rather than on products (note: helpful when you have variety of products)
product line extensions (3 ways)
product categoy manager
market manager
national/manufacturer brands
21. If a firm used name & established over a period of time
product mix
when does common-law protection exist?
trademark
venture team
22. Variety of products - targets many customer segments to boost sales potential
upward stretching
full-line strategy
ways to stretch a product line (3 ways)
4 tests of brand creation
23. Agreement between 2 brands to work together to make new product
ways to design effective packaging
co-branding
product line extensions (3 ways)
venture team
24. Name - term - symbol - other unique element of product that identifies firm's products & separates them from competition
stretching
family/umbrella brand
market manager
brand
25. Growth stage
stage profits of a product peak
upward stretching
interdependent product relationship
venture team
26. Product is part of user's daily routing (e.g. starbucks coffee)
two-way stretching
interdependent product relationship
4 tests of brand creation
'length' of a product mix?
27. When product helps establish user's identity (e.g. feel better in certain brand of clothing)
product line extensions (3 ways)
market manager
self-concept attachment
'length' of a product mix?
28. Add higher and lower end items
cannibalization
skunk work
two-way stretching
family/umbrella brand
29. Brand's value over generic brand
trademark
4 stages of the product life cycle
cannibalization
brand equity
30. 1) consider other brands in same category of packaging 2) consider packaging material 3) consider environmental impact of package 4) shape? 5) what graphic info should it show?
nostalgic attachment
brand
ways to design effective packaging
generic brand
31. The number of product lines a firm has
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32. Mature stage
limited line strategy
ways to design effective packaging
stage sales of a product peak
self-concept attachment
33. Stretching - filling - contracting
stage sales of a product peak
brand manager
product line extensions (3 ways)
4 ways to fit
34. Brands certain retailer/distributor owns & sells (e.g. kirkland = costco)
ingredient branding
generic brand
4 ways to fit
private-label brands (store brands)
35. One firm sells another firm the right to use legally protected brand name for specific purpose & specific period of time
ways to design effective packaging
trademark
licensing
ingredient branding
36. Add new sizes and styles
'length' of a product mix?
cannibalization
filling out strategy
ways to stretch a product line (3 ways)
37. Downward - upward - two-way
ways to stretch a product line (3 ways)
downward stretching
self-concept attachment
limited line strategy
38. Small often isolated department/facility that functions with minimum supervision
when does common-law protection exist?
skunk work
two-way stretching
national/manufacturer brands
39. Branded materials become component parts of other branded products (e.g. i7 - i5 processors)
limited line strategy
brand meaning
ingredient branding
stretching
40. Add new higher end items
stretching
self-concept attachment
upward stretching
interdependent product relationship
41. Beliefs & associations consumer has about brand
brand meaning
national/manufacturer brands
full-line strategy
4 tests of brand creation
42. New products it sell w/brand name (e.g. skyy vodka flavors - coke->diet coke-> etc. - ben & jerry's forzen yogurt)
4 stages of the product life cycle
product mix
brand extensions
product categoy manager
43. When new item eats up sales of existing brand a firm has (e.g. diet coke plus - like diet coke but with vitamins...wtf?)
downward stretching
brand equity
cannibalization
self-concept attachment
44. Easy to say - spell - read - remember
skunk work
4 tests of brand creation
downward stretching
co-branding