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Test your basic knowledge |
Product Life Cycle Management
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 44 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Growth stage
stage profits of a product peak
licensing
interdependent product relationship
venture team
2. Product is part of user's daily routing (e.g. starbucks coffee)
product mix
self-concept attachment
interdependent product relationship
product categoy manager
3. The number of products in a firm's product line
4. Legal term for bran name/mark - or trade character
4 stages of the product life cycle
private-label brands (store brands)
trademark
brand meaning
5. The number of product lines a firm has
6. Agreement between 2 brands to work together to make new product
'width' of a product mix?
co-branding
contracting
stage profits of a product peak
7. Different managers focus on specific customer groups rather than on products (note: helpful when you have variety of products)
market manager
product line extensions (3 ways)
generic brand
skunk work
8. Entire range of products (all of them!)
product mix
4 tests of brand creation
national/manufacturer brands
generic brand
9. Variety of products - targets many customer segments to boost sales potential
venture team
licensing
full-line strategy
filling out strategy
10. Fewer product varieties (e.g. Rolls Royce)
cannibalization
limited line strategy
4 stages of the product life cycle
trademark
11. When product helps establish user's identity (e.g. feel better in certain brand of clothing)
licensing
filling out strategy
product line extensions (3 ways)
self-concept attachment
12. Stretching - filling - contracting
product line extensions (3 ways)
downward stretching
4 ways to fit
generic brand
13. Elicits emotion bond of warmth & passion (e.g. hershey's kiss)
ways to stretch a product line (3 ways)
interdependent product relationship
national/manufacturer brands
love product relationship
14. Name - term - symbol - other unique element of product that identifies firm's products & separates them from competition
market manager
when does common-law protection exist?
full-line strategy
brand
15. New products it sell w/brand name (e.g. skyy vodka flavors - coke->diet coke-> etc. - ben & jerry's forzen yogurt)
brand extensions
two-way stretching
brand equity
licensing
16. One firm sells another firm the right to use legally protected brand name for specific purpose & specific period of time
filling out strategy
licensing
'length' of a product mix?
upward stretching
17. Person responsible for developing & implementing marketing plan for single brand
self-concept attachment
national/manufacturer brands
interdependent product relationship
brand manager
18. 1) consider other brands in same category of packaging 2) consider packaging material 3) consider environmental impact of package 4) shape? 5) what graphic info should it show?
product mix
brand manager
brand meaning
ways to design effective packaging
19. Brands that product manufacturer owns
self-concept attachment
nostalgic attachment
national/manufacturer brands
stage profits of a product peak
20. Easy to say - spell - read - remember
individual brand
full-line strategy
4 tests of brand creation
downward stretching
21. Market all items under same brand name
limited line strategy
two-way stretching
family/umbrella brand
co-branding
22. Fit to target market - product benefits - customer culture - legal requirements
cannibalization
family/umbrella brand
when does common-law protection exist?
4 ways to fit
23. Brand's value over generic brand
limited line strategy
national/manufacturer brands
brand equity
upward stretching
24. Products not branded & is sold at lowest price possible
generic brand
ingredient branding
two-way stretching
4 tests of brand creation
25. Add new sizes and styles
venture team
filling out strategy
brand equity
nostalgic attachment
26. Add new higher end items
upward stretching
stretching
brand equity
trademark
27. Mature stage
stage sales of a product peak
package
limited line strategy
ways to stretch a product line (3 ways)
28. Add new lower end items
when does common-law protection exist?
product line extensions (3 ways)
downward stretching
nostalgic attachment
29. Coordinate mix of product lines within more general product category & who considers new product lines based on client needs
co-branding
'length' of a product mix?
4 tests of brand creation
product categoy manager
30. Branded materials become component parts of other branded products (e.g. i7 - i5 processors)
product categoy manager
filling out strategy
ingredient branding
nostalgic attachment
31. Separate unique brand for each product
venture team
product mix
individual brand
product line extensions (3 ways)
32. Add new items to line
private-label brands (store brands)
brand meaning
brand equity
stretching
33. Small often isolated department/facility that functions with minimum supervision
skunk work
contracting
stage profits of a product peak
venture team
34. Beliefs & associations consumer has about brand
when does common-law protection exist?
package
brand meaning
skunk work
35. Brands certain retailer/distributor owns & sells (e.g. kirkland = costco)
skunk work
product mix
contracting
private-label brands (store brands)
36. Drop items from product line
family/umbrella brand
contracting
individual brand
product mix
37. Downward - upward - two-way
two-way stretching
cannibalization
brand manager
ways to stretch a product line (3 ways)
38. Focus on new product development
venture team
family/umbrella brand
self-concept attachment
stretching
39. Covering/container for products
stage sales of a product peak
package
4 ways to fit
ways to stretch a product line (3 ways)
40. Creates a link with past self (e.g. vintage t-shirts)
stage profits of a product peak
ingredient branding
ways to design effective packaging
nostalgic attachment
41. Intro - growth - mature - decline
stage sales of a product peak
4 stages of the product life cycle
ingredient branding
ways to design effective packaging
42. If a firm used name & established over a period of time
self-concept attachment
product categoy manager
skunk work
when does common-law protection exist?
43. When new item eats up sales of existing brand a firm has (e.g. diet coke plus - like diet coke but with vitamins...wtf?)
self-concept attachment
national/manufacturer brands
cannibalization
'length' of a product mix?
44. Add higher and lower end items
ingredient branding
two-way stretching
family/umbrella brand
cannibalization