Test your basic knowledge |

Product Life Cycle Management

Subject : business-skills
Instructions:
  • Answer 44 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Agreement between 2 brands to work together to make new product






2. Intro - growth - mature - decline






3. Name - term - symbol - other unique element of product that identifies firm's products & separates them from competition






4. Different managers focus on specific customer groups rather than on products (note: helpful when you have variety of products)






5. Beliefs & associations consumer has about brand






6. Brands certain retailer/distributor owns & sells (e.g. kirkland = costco)






7. Drop items from product line






8. Brand's value over generic brand






9. Add higher and lower end items






10. Fewer product varieties (e.g. Rolls Royce)






11. 1) consider other brands in same category of packaging 2) consider packaging material 3) consider environmental impact of package 4) shape? 5) what graphic info should it show?






12. Entire range of products (all of them!)






13. When new item eats up sales of existing brand a firm has (e.g. diet coke plus - like diet coke but with vitamins...wtf?)






14. Stretching - filling - contracting






15. Small often isolated department/facility that functions with minimum supervision






16. Products not branded & is sold at lowest price possible






17. Add new sizes and styles






18. One firm sells another firm the right to use legally protected brand name for specific purpose & specific period of time






19. Person responsible for developing & implementing marketing plan for single brand






20. Downward - upward - two-way






21. Elicits emotion bond of warmth & passion (e.g. hershey's kiss)






22. Coordinate mix of product lines within more general product category & who considers new product lines based on client needs






23. The number of product lines a firm has

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24. Add new higher end items






25. Market all items under same brand name






26. Product is part of user's daily routing (e.g. starbucks coffee)






27. Variety of products - targets many customer segments to boost sales potential






28. New products it sell w/brand name (e.g. skyy vodka flavors - coke->diet coke-> etc. - ben & jerry's forzen yogurt)






29. Separate unique brand for each product






30. The number of products in a firm's product line

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31. Brands that product manufacturer owns






32. Add new lower end items






33. Growth stage






34. Easy to say - spell - read - remember






35. Branded materials become component parts of other branded products (e.g. i7 - i5 processors)






36. Creates a link with past self (e.g. vintage t-shirts)






37. When product helps establish user's identity (e.g. feel better in certain brand of clothing)






38. Add new items to line






39. Fit to target market - product benefits - customer culture - legal requirements






40. Legal term for bran name/mark - or trade character






41. Focus on new product development






42. Covering/container for products






43. Mature stage






44. If a firm used name & established over a period of time