Test your basic knowledge |

Product Life Cycle Management

Subject : business-skills
Instructions:
  • Answer 44 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Beliefs & associations consumer has about brand






2. Person responsible for developing & implementing marketing plan for single brand






3. Entire range of products (all of them!)






4. Brands that product manufacturer owns






5. When product helps establish user's identity (e.g. feel better in certain brand of clothing)






6. Elicits emotion bond of warmth & passion (e.g. hershey's kiss)






7. If a firm used name & established over a period of time






8. Brands certain retailer/distributor owns & sells (e.g. kirkland = costco)






9. The number of products in a firm's product line

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10. Downward - upward - two-way






11. Add new higher end items






12. Product is part of user's daily routing (e.g. starbucks coffee)






13. Brand's value over generic brand






14. Separate unique brand for each product






15. Focus on new product development






16. Fit to target market - product benefits - customer culture - legal requirements






17. Products not branded & is sold at lowest price possible






18. Legal term for bran name/mark - or trade character






19. Add higher and lower end items






20. Growth stage






21. Different managers focus on specific customer groups rather than on products (note: helpful when you have variety of products)






22. 1) consider other brands in same category of packaging 2) consider packaging material 3) consider environmental impact of package 4) shape? 5) what graphic info should it show?






23. Add new lower end items






24. Easy to say - spell - read - remember






25. When new item eats up sales of existing brand a firm has (e.g. diet coke plus - like diet coke but with vitamins...wtf?)






26. Mature stage






27. Small often isolated department/facility that functions with minimum supervision






28. Add new sizes and styles






29. Stretching - filling - contracting






30. Agreement between 2 brands to work together to make new product






31. The number of product lines a firm has

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32. Creates a link with past self (e.g. vintage t-shirts)






33. Coordinate mix of product lines within more general product category & who considers new product lines based on client needs






34. One firm sells another firm the right to use legally protected brand name for specific purpose & specific period of time






35. Drop items from product line






36. Intro - growth - mature - decline






37. Market all items under same brand name






38. Name - term - symbol - other unique element of product that identifies firm's products & separates them from competition






39. Fewer product varieties (e.g. Rolls Royce)






40. Variety of products - targets many customer segments to boost sales potential






41. Covering/container for products






42. Add new items to line






43. New products it sell w/brand name (e.g. skyy vodka flavors - coke->diet coke-> etc. - ben & jerry's forzen yogurt)






44. Branded materials become component parts of other branded products (e.g. i7 - i5 processors)