Test your basic knowledge |

Product Life Cycle Management

Subject : business-skills
Instructions:
  • Answer 44 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Growth stage






2. Product is part of user's daily routing (e.g. starbucks coffee)






3. The number of products in a firm's product line


4. Legal term for bran name/mark - or trade character






5. The number of product lines a firm has


6. Agreement between 2 brands to work together to make new product






7. Different managers focus on specific customer groups rather than on products (note: helpful when you have variety of products)






8. Entire range of products (all of them!)






9. Variety of products - targets many customer segments to boost sales potential






10. Fewer product varieties (e.g. Rolls Royce)






11. When product helps establish user's identity (e.g. feel better in certain brand of clothing)






12. Stretching - filling - contracting






13. Elicits emotion bond of warmth & passion (e.g. hershey's kiss)






14. Name - term - symbol - other unique element of product that identifies firm's products & separates them from competition






15. New products it sell w/brand name (e.g. skyy vodka flavors - coke->diet coke-> etc. - ben & jerry's forzen yogurt)






16. One firm sells another firm the right to use legally protected brand name for specific purpose & specific period of time






17. Person responsible for developing & implementing marketing plan for single brand






18. 1) consider other brands in same category of packaging 2) consider packaging material 3) consider environmental impact of package 4) shape? 5) what graphic info should it show?






19. Brands that product manufacturer owns






20. Easy to say - spell - read - remember






21. Market all items under same brand name






22. Fit to target market - product benefits - customer culture - legal requirements






23. Brand's value over generic brand






24. Products not branded & is sold at lowest price possible






25. Add new sizes and styles






26. Add new higher end items






27. Mature stage






28. Add new lower end items






29. Coordinate mix of product lines within more general product category & who considers new product lines based on client needs






30. Branded materials become component parts of other branded products (e.g. i7 - i5 processors)






31. Separate unique brand for each product






32. Add new items to line






33. Small often isolated department/facility that functions with minimum supervision






34. Beliefs & associations consumer has about brand






35. Brands certain retailer/distributor owns & sells (e.g. kirkland = costco)






36. Drop items from product line






37. Downward - upward - two-way






38. Focus on new product development






39. Covering/container for products






40. Creates a link with past self (e.g. vintage t-shirts)






41. Intro - growth - mature - decline






42. If a firm used name & established over a period of time






43. When new item eats up sales of existing brand a firm has (e.g. diet coke plus - like diet coke but with vitamins...wtf?)






44. Add higher and lower end items