Test your basic knowledge |

Product Life Cycle Management

Subject : business-skills
Instructions:
  • Answer 44 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Product is part of user's daily routing (e.g. starbucks coffee)






2. Entire range of products (all of them!)






3. Focus on new product development






4. Add new sizes and styles






5. Branded materials become component parts of other branded products (e.g. i7 - i5 processors)






6. Growth stage






7. Brands certain retailer/distributor owns & sells (e.g. kirkland = costco)






8. Different managers focus on specific customer groups rather than on products (note: helpful when you have variety of products)






9. Add new items to line






10. 1) consider other brands in same category of packaging 2) consider packaging material 3) consider environmental impact of package 4) shape? 5) what graphic info should it show?






11. Person responsible for developing & implementing marketing plan for single brand






12. Market all items under same brand name






13. When new item eats up sales of existing brand a firm has (e.g. diet coke plus - like diet coke but with vitamins...wtf?)






14. The number of product lines a firm has

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15. Beliefs & associations consumer has about brand






16. Name - term - symbol - other unique element of product that identifies firm's products & separates them from competition






17. Add higher and lower end items






18. Separate unique brand for each product






19. Creates a link with past self (e.g. vintage t-shirts)






20. Coordinate mix of product lines within more general product category & who considers new product lines based on client needs






21. The number of products in a firm's product line

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22. Agreement between 2 brands to work together to make new product






23. One firm sells another firm the right to use legally protected brand name for specific purpose & specific period of time






24. Variety of products - targets many customer segments to boost sales potential






25. Easy to say - spell - read - remember






26. Stretching - filling - contracting






27. Legal term for bran name/mark - or trade character






28. When product helps establish user's identity (e.g. feel better in certain brand of clothing)






29. Brand's value over generic brand






30. If a firm used name & established over a period of time






31. Mature stage






32. Fewer product varieties (e.g. Rolls Royce)






33. Elicits emotion bond of warmth & passion (e.g. hershey's kiss)






34. Products not branded & is sold at lowest price possible






35. Add new higher end items






36. Small often isolated department/facility that functions with minimum supervision






37. Drop items from product line






38. Intro - growth - mature - decline






39. Downward - upward - two-way






40. Add new lower end items






41. Fit to target market - product benefits - customer culture - legal requirements






42. Covering/container for products






43. New products it sell w/brand name (e.g. skyy vodka flavors - coke->diet coke-> etc. - ben & jerry's forzen yogurt)






44. Brands that product manufacturer owns