Test your basic knowledge |

Product Life Cycle Management

Subject : business-skills
Instructions:
  • Answer 44 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Fit to target market - product benefits - customer culture - legal requirements






2. Legal term for bran name/mark - or trade character






3. Small often isolated department/facility that functions with minimum supervision






4. Beliefs & associations consumer has about brand






5. The number of product lines a firm has


6. Elicits emotion bond of warmth & passion (e.g. hershey's kiss)






7. Brand's value over generic brand






8. When product helps establish user's identity (e.g. feel better in certain brand of clothing)






9. Coordinate mix of product lines within more general product category & who considers new product lines based on client needs






10. The number of products in a firm's product line


11. Focus on new product development






12. If a firm used name & established over a period of time






13. Brands certain retailer/distributor owns & sells (e.g. kirkland = costco)






14. Name - term - symbol - other unique element of product that identifies firm's products & separates them from competition






15. Different managers focus on specific customer groups rather than on products (note: helpful when you have variety of products)






16. Product is part of user's daily routing (e.g. starbucks coffee)






17. Easy to say - spell - read - remember






18. Market all items under same brand name






19. Downward - upward - two-way






20. When new item eats up sales of existing brand a firm has (e.g. diet coke plus - like diet coke but with vitamins...wtf?)






21. Add new lower end items






22. Add higher and lower end items






23. Add new sizes and styles






24. Variety of products - targets many customer segments to boost sales potential






25. Branded materials become component parts of other branded products (e.g. i7 - i5 processors)






26. Brands that product manufacturer owns






27. Mature stage






28. Separate unique brand for each product






29. Person responsible for developing & implementing marketing plan for single brand






30. Creates a link with past self (e.g. vintage t-shirts)






31. Stretching - filling - contracting






32. Drop items from product line






33. Agreement between 2 brands to work together to make new product






34. Intro - growth - mature - decline






35. Covering/container for products






36. Growth stage






37. New products it sell w/brand name (e.g. skyy vodka flavors - coke->diet coke-> etc. - ben & jerry's forzen yogurt)






38. Add new items to line






39. One firm sells another firm the right to use legally protected brand name for specific purpose & specific period of time






40. Entire range of products (all of them!)






41. 1) consider other brands in same category of packaging 2) consider packaging material 3) consider environmental impact of package 4) shape? 5) what graphic info should it show?






42. Products not branded & is sold at lowest price possible






43. Add new higher end items






44. Fewer product varieties (e.g. Rolls Royce)