Test your basic knowledge |

Product Life Cycle Management

Subject : business-skills
Instructions:
  • Answer 44 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Intro - growth - mature - decline






2. Fewer product varieties (e.g. Rolls Royce)






3. Agreement between 2 brands to work together to make new product






4. Entire range of products (all of them!)






5. The number of products in a firm's product line

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6. Growth stage






7. Legal term for bran name/mark - or trade character






8. If a firm used name & established over a period of time






9. Variety of products - targets many customer segments to boost sales potential






10. Beliefs & associations consumer has about brand






11. Add new items to line






12. Brands certain retailer/distributor owns & sells (e.g. kirkland = costco)






13. Easy to say - spell - read - remember






14. Add new sizes and styles






15. Downward - upward - two-way






16. Branded materials become component parts of other branded products (e.g. i7 - i5 processors)






17. Add new lower end items






18. Add higher and lower end items






19. Drop items from product line






20. The number of product lines a firm has

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21. When product helps establish user's identity (e.g. feel better in certain brand of clothing)






22. New products it sell w/brand name (e.g. skyy vodka flavors - coke->diet coke-> etc. - ben & jerry's forzen yogurt)






23. Brand's value over generic brand






24. Brands that product manufacturer owns






25. Focus on new product development






26. Covering/container for products






27. When new item eats up sales of existing brand a firm has (e.g. diet coke plus - like diet coke but with vitamins...wtf?)






28. One firm sells another firm the right to use legally protected brand name for specific purpose & specific period of time






29. Products not branded & is sold at lowest price possible






30. Product is part of user's daily routing (e.g. starbucks coffee)






31. Different managers focus on specific customer groups rather than on products (note: helpful when you have variety of products)






32. Small often isolated department/facility that functions with minimum supervision






33. Person responsible for developing & implementing marketing plan for single brand






34. Fit to target market - product benefits - customer culture - legal requirements






35. Mature stage






36. Market all items under same brand name






37. Creates a link with past self (e.g. vintage t-shirts)






38. Separate unique brand for each product






39. 1) consider other brands in same category of packaging 2) consider packaging material 3) consider environmental impact of package 4) shape? 5) what graphic info should it show?






40. Name - term - symbol - other unique element of product that identifies firm's products & separates them from competition






41. Add new higher end items






42. Elicits emotion bond of warmth & passion (e.g. hershey's kiss)






43. Stretching - filling - contracting






44. Coordinate mix of product lines within more general product category & who considers new product lines based on client needs