Test your basic knowledge |

Product Life Cycle Management

Subject : business-skills
Instructions:
  • Answer 44 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Products not branded & is sold at lowest price possible






2. If a firm used name & established over a period of time






3. Brands that product manufacturer owns






4. When new item eats up sales of existing brand a firm has (e.g. diet coke plus - like diet coke but with vitamins...wtf?)






5. Agreement between 2 brands to work together to make new product






6. Focus on new product development






7. Branded materials become component parts of other branded products (e.g. i7 - i5 processors)






8. Add new items to line






9. Coordinate mix of product lines within more general product category & who considers new product lines based on client needs






10. New products it sell w/brand name (e.g. skyy vodka flavors - coke->diet coke-> etc. - ben & jerry's forzen yogurt)






11. Brands certain retailer/distributor owns & sells (e.g. kirkland = costco)






12. Add new higher end items






13. Growth stage






14. Add new sizes and styles






15. Covering/container for products






16. Variety of products - targets many customer segments to boost sales potential






17. 1) consider other brands in same category of packaging 2) consider packaging material 3) consider environmental impact of package 4) shape? 5) what graphic info should it show?






18. Market all items under same brand name






19. Entire range of products (all of them!)






20. One firm sells another firm the right to use legally protected brand name for specific purpose & specific period of time






21. Beliefs & associations consumer has about brand






22. When product helps establish user's identity (e.g. feel better in certain brand of clothing)






23. Legal term for bran name/mark - or trade character






24. Product is part of user's daily routing (e.g. starbucks coffee)






25. Intro - growth - mature - decline






26. Elicits emotion bond of warmth & passion (e.g. hershey's kiss)






27. The number of products in a firm's product line


28. Different managers focus on specific customer groups rather than on products (note: helpful when you have variety of products)






29. Separate unique brand for each product






30. Add higher and lower end items






31. Drop items from product line






32. The number of product lines a firm has


33. Name - term - symbol - other unique element of product that identifies firm's products & separates them from competition






34. Stretching - filling - contracting






35. Fit to target market - product benefits - customer culture - legal requirements






36. Downward - upward - two-way






37. Easy to say - spell - read - remember






38. Small often isolated department/facility that functions with minimum supervision






39. Person responsible for developing & implementing marketing plan for single brand






40. Fewer product varieties (e.g. Rolls Royce)






41. Add new lower end items






42. Brand's value over generic brand






43. Creates a link with past self (e.g. vintage t-shirts)






44. Mature stage