Test your basic knowledge |

Product Life Cycle Management

Subject : business-skills
Instructions:
  • Answer 44 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Downward - upward - two-way






2. Market all items under same brand name






3. Brands that product manufacturer owns






4. Product is part of user's daily routing (e.g. starbucks coffee)






5. Intro - growth - mature - decline






6. Mature stage






7. Drop items from product line






8. Covering/container for products






9. Variety of products - targets many customer segments to boost sales potential






10. Add new sizes and styles






11. Add new higher end items






12. Easy to say - spell - read - remember






13. Entire range of products (all of them!)






14. Different managers focus on specific customer groups rather than on products (note: helpful when you have variety of products)






15. Branded materials become component parts of other branded products (e.g. i7 - i5 processors)






16. Focus on new product development






17. 1) consider other brands in same category of packaging 2) consider packaging material 3) consider environmental impact of package 4) shape? 5) what graphic info should it show?






18. Brands certain retailer/distributor owns & sells (e.g. kirkland = costco)






19. Creates a link with past self (e.g. vintage t-shirts)






20. Add new items to line






21. Separate unique brand for each product






22. Products not branded & is sold at lowest price possible






23. Growth stage






24. If a firm used name & established over a period of time






25. Add new lower end items






26. When product helps establish user's identity (e.g. feel better in certain brand of clothing)






27. Name - term - symbol - other unique element of product that identifies firm's products & separates them from competition






28. Small often isolated department/facility that functions with minimum supervision






29. New products it sell w/brand name (e.g. skyy vodka flavors - coke->diet coke-> etc. - ben & jerry's forzen yogurt)






30. The number of products in a firm's product line

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31. Coordinate mix of product lines within more general product category & who considers new product lines based on client needs






32. Fit to target market - product benefits - customer culture - legal requirements






33. Beliefs & associations consumer has about brand






34. Legal term for bran name/mark - or trade character






35. Person responsible for developing & implementing marketing plan for single brand






36. Agreement between 2 brands to work together to make new product






37. One firm sells another firm the right to use legally protected brand name for specific purpose & specific period of time






38. Fewer product varieties (e.g. Rolls Royce)






39. Add higher and lower end items






40. When new item eats up sales of existing brand a firm has (e.g. diet coke plus - like diet coke but with vitamins...wtf?)






41. Elicits emotion bond of warmth & passion (e.g. hershey's kiss)






42. Stretching - filling - contracting






43. The number of product lines a firm has

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44. Brand's value over generic brand