Test your basic knowledge |

Product Life Cycle Management

Subject : business-skills
Instructions:
  • Answer 44 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Easy to say - spell - read - remember






2. Agreement between 2 brands to work together to make new product






3. Downward - upward - two-way






4. Elicits emotion bond of warmth & passion (e.g. hershey's kiss)






5. Person responsible for developing & implementing marketing plan for single brand






6. Entire range of products (all of them!)






7. Variety of products - targets many customer segments to boost sales potential






8. Brands certain retailer/distributor owns & sells (e.g. kirkland = costco)






9. One firm sells another firm the right to use legally protected brand name for specific purpose & specific period of time






10. Brands that product manufacturer owns






11. Product is part of user's daily routing (e.g. starbucks coffee)






12. Focus on new product development






13. The number of products in a firm's product line


14. Branded materials become component parts of other branded products (e.g. i7 - i5 processors)






15. Separate unique brand for each product






16. Products not branded & is sold at lowest price possible






17. Add higher and lower end items






18. Add new lower end items






19. Creates a link with past self (e.g. vintage t-shirts)






20. Beliefs & associations consumer has about brand






21. Stretching - filling - contracting






22. Add new sizes and styles






23. Small often isolated department/facility that functions with minimum supervision






24. Growth stage






25. Name - term - symbol - other unique element of product that identifies firm's products & separates them from competition






26. Fit to target market - product benefits - customer culture - legal requirements






27. Mature stage






28. Legal term for bran name/mark - or trade character






29. Market all items under same brand name






30. Brand's value over generic brand






31. New products it sell w/brand name (e.g. skyy vodka flavors - coke->diet coke-> etc. - ben & jerry's forzen yogurt)






32. If a firm used name & established over a period of time






33. Covering/container for products






34. Fewer product varieties (e.g. Rolls Royce)






35. Add new items to line






36. Coordinate mix of product lines within more general product category & who considers new product lines based on client needs






37. 1) consider other brands in same category of packaging 2) consider packaging material 3) consider environmental impact of package 4) shape? 5) what graphic info should it show?






38. When new item eats up sales of existing brand a firm has (e.g. diet coke plus - like diet coke but with vitamins...wtf?)






39. Add new higher end items






40. Drop items from product line






41. When product helps establish user's identity (e.g. feel better in certain brand of clothing)






42. Intro - growth - mature - decline






43. The number of product lines a firm has


44. Different managers focus on specific customer groups rather than on products (note: helpful when you have variety of products)