Test your basic knowledge |

Product Life Cycle Management

Subject : business-skills
Instructions:
  • Answer 44 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Drop items from product line






2. Coordinate mix of product lines within more general product category & who considers new product lines based on client needs






3. Add new items to line






4. Covering/container for products






5. Intro - growth - mature - decline






6. Entire range of products (all of them!)






7. Elicits emotion bond of warmth & passion (e.g. hershey's kiss)






8. Market all items under same brand name






9. Separate unique brand for each product






10. Person responsible for developing & implementing marketing plan for single brand






11. Fit to target market - product benefits - customer culture - legal requirements






12. Legal term for bran name/mark - or trade character






13. The number of products in a firm's product line

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14. Products not branded & is sold at lowest price possible






15. Brands that product manufacturer owns






16. Focus on new product development






17. Creates a link with past self (e.g. vintage t-shirts)






18. Add new lower end items






19. Fewer product varieties (e.g. Rolls Royce)






20. Different managers focus on specific customer groups rather than on products (note: helpful when you have variety of products)






21. If a firm used name & established over a period of time






22. Variety of products - targets many customer segments to boost sales potential






23. Agreement between 2 brands to work together to make new product






24. Name - term - symbol - other unique element of product that identifies firm's products & separates them from competition






25. Growth stage






26. Product is part of user's daily routing (e.g. starbucks coffee)






27. When product helps establish user's identity (e.g. feel better in certain brand of clothing)






28. Add higher and lower end items






29. Brand's value over generic brand






30. 1) consider other brands in same category of packaging 2) consider packaging material 3) consider environmental impact of package 4) shape? 5) what graphic info should it show?






31. The number of product lines a firm has

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32. Mature stage






33. Stretching - filling - contracting






34. Brands certain retailer/distributor owns & sells (e.g. kirkland = costco)






35. One firm sells another firm the right to use legally protected brand name for specific purpose & specific period of time






36. Add new sizes and styles






37. Downward - upward - two-way






38. Small often isolated department/facility that functions with minimum supervision






39. Branded materials become component parts of other branded products (e.g. i7 - i5 processors)






40. Add new higher end items






41. Beliefs & associations consumer has about brand






42. New products it sell w/brand name (e.g. skyy vodka flavors - coke->diet coke-> etc. - ben & jerry's forzen yogurt)






43. When new item eats up sales of existing brand a firm has (e.g. diet coke plus - like diet coke but with vitamins...wtf?)






44. Easy to say - spell - read - remember