Test your basic knowledge |

Product Life Cycle Management

Subject : business-skills
Instructions:
  • Answer 44 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. When new item eats up sales of existing brand a firm has (e.g. diet coke plus - like diet coke but with vitamins...wtf?)






2. Legal term for bran name/mark - or trade character






3. Brands certain retailer/distributor owns & sells (e.g. kirkland = costco)






4. Brand's value over generic brand






5. Add new lower end items






6. When product helps establish user's identity (e.g. feel better in certain brand of clothing)






7. One firm sells another firm the right to use legally protected brand name for specific purpose & specific period of time






8. Market all items under same brand name






9. Drop items from product line






10. Growth stage






11. Agreement between 2 brands to work together to make new product






12. Add new sizes and styles






13. Name - term - symbol - other unique element of product that identifies firm's products & separates them from competition






14. Add higher and lower end items






15. Brands that product manufacturer owns






16. Product is part of user's daily routing (e.g. starbucks coffee)






17. Variety of products - targets many customer segments to boost sales potential






18. Coordinate mix of product lines within more general product category & who considers new product lines based on client needs






19. Different managers focus on specific customer groups rather than on products (note: helpful when you have variety of products)






20. The number of products in a firm's product line


21. Person responsible for developing & implementing marketing plan for single brand






22. Branded materials become component parts of other branded products (e.g. i7 - i5 processors)






23. Products not branded & is sold at lowest price possible






24. Stretching - filling - contracting






25. Entire range of products (all of them!)






26. 1) consider other brands in same category of packaging 2) consider packaging material 3) consider environmental impact of package 4) shape? 5) what graphic info should it show?






27. New products it sell w/brand name (e.g. skyy vodka flavors - coke->diet coke-> etc. - ben & jerry's forzen yogurt)






28. The number of product lines a firm has


29. Fewer product varieties (e.g. Rolls Royce)






30. Small often isolated department/facility that functions with minimum supervision






31. Elicits emotion bond of warmth & passion (e.g. hershey's kiss)






32. Add new higher end items






33. Focus on new product development






34. Fit to target market - product benefits - customer culture - legal requirements






35. Separate unique brand for each product






36. Covering/container for products






37. Mature stage






38. If a firm used name & established over a period of time






39. Beliefs & associations consumer has about brand






40. Downward - upward - two-way






41. Easy to say - spell - read - remember






42. Add new items to line






43. Creates a link with past self (e.g. vintage t-shirts)






44. Intro - growth - mature - decline