Test your basic knowledge |

Product Life Cycle Management

Subject : business-skills
Instructions:
  • Answer 44 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Creates a link with past self (e.g. vintage t-shirts)






2. Downward - upward - two-way






3. If a firm used name & established over a period of time






4. Focus on new product development






5. Intro - growth - mature - decline






6. Product is part of user's daily routing (e.g. starbucks coffee)






7. Add new higher end items






8. Drop items from product line






9. Name - term - symbol - other unique element of product that identifies firm's products & separates them from competition






10. 1) consider other brands in same category of packaging 2) consider packaging material 3) consider environmental impact of package 4) shape? 5) what graphic info should it show?






11. Fewer product varieties (e.g. Rolls Royce)






12. Person responsible for developing & implementing marketing plan for single brand






13. The number of product lines a firm has

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14. Branded materials become component parts of other branded products (e.g. i7 - i5 processors)






15. Legal term for bran name/mark - or trade character






16. Growth stage






17. Brand's value over generic brand






18. Separate unique brand for each product






19. New products it sell w/brand name (e.g. skyy vodka flavors - coke->diet coke-> etc. - ben & jerry's forzen yogurt)






20. Add new sizes and styles






21. Small often isolated department/facility that functions with minimum supervision






22. Variety of products - targets many customer segments to boost sales potential






23. Coordinate mix of product lines within more general product category & who considers new product lines based on client needs






24. Mature stage






25. Elicits emotion bond of warmth & passion (e.g. hershey's kiss)






26. Agreement between 2 brands to work together to make new product






27. Products not branded & is sold at lowest price possible






28. Brands that product manufacturer owns






29. Covering/container for products






30. Add new lower end items






31. When product helps establish user's identity (e.g. feel better in certain brand of clothing)






32. Brands certain retailer/distributor owns & sells (e.g. kirkland = costco)






33. Beliefs & associations consumer has about brand






34. Market all items under same brand name






35. Entire range of products (all of them!)






36. Fit to target market - product benefits - customer culture - legal requirements






37. Add higher and lower end items






38. Stretching - filling - contracting






39. When new item eats up sales of existing brand a firm has (e.g. diet coke plus - like diet coke but with vitamins...wtf?)






40. One firm sells another firm the right to use legally protected brand name for specific purpose & specific period of time






41. Easy to say - spell - read - remember






42. Different managers focus on specific customer groups rather than on products (note: helpful when you have variety of products)






43. Add new items to line






44. The number of products in a firm's product line

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