Test your basic knowledge |

Product Life Cycle Management

Subject : business-skills
Instructions:
  • Answer 44 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Drop items from product line






2. Focus on new product development






3. Small often isolated department/facility that functions with minimum supervision






4. Separate unique brand for each product






5. Mature stage






6. Add new items to line






7. If a firm used name & established over a period of time






8. Stretching - filling - contracting






9. Fewer product varieties (e.g. Rolls Royce)






10. When product helps establish user's identity (e.g. feel better in certain brand of clothing)






11. Product is part of user's daily routing (e.g. starbucks coffee)






12. Add new lower end items






13. The number of product lines a firm has


14. Entire range of products (all of them!)






15. One firm sells another firm the right to use legally protected brand name for specific purpose & specific period of time






16. Brands certain retailer/distributor owns & sells (e.g. kirkland = costco)






17. Branded materials become component parts of other branded products (e.g. i7 - i5 processors)






18. Brands that product manufacturer owns






19. Fit to target market - product benefits - customer culture - legal requirements






20. New products it sell w/brand name (e.g. skyy vodka flavors - coke->diet coke-> etc. - ben & jerry's forzen yogurt)






21. Intro - growth - mature - decline






22. Name - term - symbol - other unique element of product that identifies firm's products & separates them from competition






23. When new item eats up sales of existing brand a firm has (e.g. diet coke plus - like diet coke but with vitamins...wtf?)






24. Legal term for bran name/mark - or trade character






25. Add higher and lower end items






26. Person responsible for developing & implementing marketing plan for single brand






27. Easy to say - spell - read - remember






28. Market all items under same brand name






29. Growth stage






30. Creates a link with past self (e.g. vintage t-shirts)






31. Beliefs & associations consumer has about brand






32. Brand's value over generic brand






33. Elicits emotion bond of warmth & passion (e.g. hershey's kiss)






34. Add new sizes and styles






35. Agreement between 2 brands to work together to make new product






36. The number of products in a firm's product line


37. 1) consider other brands in same category of packaging 2) consider packaging material 3) consider environmental impact of package 4) shape? 5) what graphic info should it show?






38. Coordinate mix of product lines within more general product category & who considers new product lines based on client needs






39. Products not branded & is sold at lowest price possible






40. Different managers focus on specific customer groups rather than on products (note: helpful when you have variety of products)






41. Add new higher end items






42. Downward - upward - two-way






43. Covering/container for products






44. Variety of products - targets many customer segments to boost sales potential