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Test your basic knowledge |
Product Life Cycle Management
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 44 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Name - term - symbol - other unique element of product that identifies firm's products & separates them from competition
venture team
licensing
cannibalization
brand
2. Elicits emotion bond of warmth & passion (e.g. hershey's kiss)
contracting
private-label brands (store brands)
love product relationship
national/manufacturer brands
3. When product helps establish user's identity (e.g. feel better in certain brand of clothing)
4 stages of the product life cycle
package
self-concept attachment
product mix
4. Variety of products - targets many customer segments to boost sales potential
two-way stretching
product categoy manager
brand equity
full-line strategy
5. Stretching - filling - contracting
brand extensions
love product relationship
product line extensions (3 ways)
individual brand
6. Legal term for bran name/mark - or trade character
ways to design effective packaging
trademark
stage profits of a product peak
individual brand
7. Add new lower end items
brand meaning
downward stretching
limited line strategy
family/umbrella brand
8. Covering/container for products
package
family/umbrella brand
interdependent product relationship
when does common-law protection exist?
9. Product is part of user's daily routing (e.g. starbucks coffee)
ingredient branding
product categoy manager
ways to stretch a product line (3 ways)
interdependent product relationship
10. Easy to say - spell - read - remember
brand extensions
generic brand
4 tests of brand creation
ways to stretch a product line (3 ways)
11. Brands certain retailer/distributor owns & sells (e.g. kirkland = costco)
contracting
generic brand
interdependent product relationship
private-label brands (store brands)
12. Add higher and lower end items
market manager
two-way stretching
brand extensions
limited line strategy
13. When new item eats up sales of existing brand a firm has (e.g. diet coke plus - like diet coke but with vitamins...wtf?)
national/manufacturer brands
cannibalization
upward stretching
individual brand
14. One firm sells another firm the right to use legally protected brand name for specific purpose & specific period of time
self-concept attachment
generic brand
brand extensions
licensing
15. Coordinate mix of product lines within more general product category & who considers new product lines based on client needs
brand equity
product categoy manager
nostalgic attachment
brand manager
16. Creates a link with past self (e.g. vintage t-shirts)
nostalgic attachment
downward stretching
venture team
love product relationship
17. Brand's value over generic brand
brand equity
ways to stretch a product line (3 ways)
trademark
family/umbrella brand
18. Drop items from product line
contracting
nostalgic attachment
ingredient branding
interdependent product relationship
19. Different managers focus on specific customer groups rather than on products (note: helpful when you have variety of products)
skunk work
ways to stretch a product line (3 ways)
market manager
'width' of a product mix?
20. Add new higher end items
4 ways to fit
upward stretching
stretching
ingredient branding
21. Separate unique brand for each product
individual brand
package
love product relationship
4 tests of brand creation
22. Brands that product manufacturer owns
nostalgic attachment
national/manufacturer brands
brand extensions
contracting
23. Agreement between 2 brands to work together to make new product
co-branding
market manager
family/umbrella brand
downward stretching
24. If a firm used name & established over a period of time
4 tests of brand creation
market manager
when does common-law protection exist?
trademark
25. Products not branded & is sold at lowest price possible
generic brand
package
product line extensions (3 ways)
interdependent product relationship
26. Fewer product varieties (e.g. Rolls Royce)
interdependent product relationship
limited line strategy
upward stretching
package
27. Intro - growth - mature - decline
4 stages of the product life cycle
upward stretching
stage sales of a product peak
package
28. Growth stage
brand equity
national/manufacturer brands
upward stretching
stage profits of a product peak
29. 1) consider other brands in same category of packaging 2) consider packaging material 3) consider environmental impact of package 4) shape? 5) what graphic info should it show?
co-branding
full-line strategy
stage sales of a product peak
ways to design effective packaging
30. Person responsible for developing & implementing marketing plan for single brand
'width' of a product mix?
two-way stretching
upward stretching
brand manager
31. Small often isolated department/facility that functions with minimum supervision
'length' of a product mix?
skunk work
product line extensions (3 ways)
4 ways to fit
32. Entire range of products (all of them!)
market manager
product mix
co-branding
individual brand
33. Mature stage
stage sales of a product peak
ways to stretch a product line (3 ways)
cannibalization
two-way stretching
34. New products it sell w/brand name (e.g. skyy vodka flavors - coke->diet coke-> etc. - ben & jerry's forzen yogurt)
co-branding
full-line strategy
brand extensions
product line extensions (3 ways)
35. Market all items under same brand name
market manager
cannibalization
nostalgic attachment
family/umbrella brand
36. Branded materials become component parts of other branded products (e.g. i7 - i5 processors)
family/umbrella brand
brand manager
ingredient branding
stage profits of a product peak
37. The number of product lines a firm has
38. The number of products in a firm's product line
39. Add new sizes and styles
co-branding
ingredient branding
filling out strategy
individual brand
40. Downward - upward - two-way
'length' of a product mix?
ways to stretch a product line (3 ways)
ways to design effective packaging
private-label brands (store brands)
41. Add new items to line
stretching
individual brand
market manager
ingredient branding
42. Focus on new product development
venture team
stage profits of a product peak
brand extensions
ingredient branding
43. Fit to target market - product benefits - customer culture - legal requirements
4 ways to fit
ingredient branding
product categoy manager
4 stages of the product life cycle
44. Beliefs & associations consumer has about brand
brand extensions
love product relationship
ways to design effective packaging
brand meaning