Test your basic knowledge |

Product Life Cycle Management

Subject : business-skills
Instructions:
  • Answer 44 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Focus on new product development






2. Easy to say - spell - read - remember






3. Market all items under same brand name






4. The number of product lines a firm has


5. Separate unique brand for each product






6. Drop items from product line






7. Agreement between 2 brands to work together to make new product






8. Variety of products - targets many customer segments to boost sales potential






9. Different managers focus on specific customer groups rather than on products (note: helpful when you have variety of products)






10. Brands that product manufacturer owns






11. Entire range of products (all of them!)






12. Add new items to line






13. Person responsible for developing & implementing marketing plan for single brand






14. One firm sells another firm the right to use legally protected brand name for specific purpose & specific period of time






15. Legal term for bran name/mark - or trade character






16. Mature stage






17. Add higher and lower end items






18. Brand's value over generic brand






19. Elicits emotion bond of warmth & passion (e.g. hershey's kiss)






20. Add new lower end items






21. New products it sell w/brand name (e.g. skyy vodka flavors - coke->diet coke-> etc. - ben & jerry's forzen yogurt)






22. When product helps establish user's identity (e.g. feel better in certain brand of clothing)






23. Covering/container for products






24. Name - term - symbol - other unique element of product that identifies firm's products & separates them from competition






25. Branded materials become component parts of other branded products (e.g. i7 - i5 processors)






26. Coordinate mix of product lines within more general product category & who considers new product lines based on client needs






27. Fewer product varieties (e.g. Rolls Royce)






28. When new item eats up sales of existing brand a firm has (e.g. diet coke plus - like diet coke but with vitamins...wtf?)






29. Creates a link with past self (e.g. vintage t-shirts)






30. Small often isolated department/facility that functions with minimum supervision






31. Brands certain retailer/distributor owns & sells (e.g. kirkland = costco)






32. If a firm used name & established over a period of time






33. Add new sizes and styles






34. Fit to target market - product benefits - customer culture - legal requirements






35. Stretching - filling - contracting






36. Downward - upward - two-way






37. The number of products in a firm's product line


38. Products not branded & is sold at lowest price possible






39. Product is part of user's daily routing (e.g. starbucks coffee)






40. Add new higher end items






41. Growth stage






42. Beliefs & associations consumer has about brand






43. Intro - growth - mature - decline






44. 1) consider other brands in same category of packaging 2) consider packaging material 3) consider environmental impact of package 4) shape? 5) what graphic info should it show?