Test your basic knowledge |

Product Life Cycle Management

Subject : business-skills
Instructions:
  • Answer 44 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. When new item eats up sales of existing brand a firm has (e.g. diet coke plus - like diet coke but with vitamins...wtf?)






2. If a firm used name & established over a period of time






3. Stretching - filling - contracting






4. Separate unique brand for each product






5. Add new lower end items






6. Fewer product varieties (e.g. Rolls Royce)






7. Agreement between 2 brands to work together to make new product






8. When product helps establish user's identity (e.g. feel better in certain brand of clothing)






9. Name - term - symbol - other unique element of product that identifies firm's products & separates them from competition






10. Different managers focus on specific customer groups rather than on products (note: helpful when you have variety of products)






11. The number of product lines a firm has


12. New products it sell w/brand name (e.g. skyy vodka flavors - coke->diet coke-> etc. - ben & jerry's forzen yogurt)






13. Products not branded & is sold at lowest price possible






14. Downward - upward - two-way






15. Fit to target market - product benefits - customer culture - legal requirements






16. One firm sells another firm the right to use legally protected brand name for specific purpose & specific period of time






17. Small often isolated department/facility that functions with minimum supervision






18. Drop items from product line






19. Entire range of products (all of them!)






20. Covering/container for products






21. Person responsible for developing & implementing marketing plan for single brand






22. Mature stage






23. Easy to say - spell - read - remember






24. Variety of products - targets many customer segments to boost sales potential






25. Branded materials become component parts of other branded products (e.g. i7 - i5 processors)






26. 1) consider other brands in same category of packaging 2) consider packaging material 3) consider environmental impact of package 4) shape? 5) what graphic info should it show?






27. Brands that product manufacturer owns






28. Brands certain retailer/distributor owns & sells (e.g. kirkland = costco)






29. Beliefs & associations consumer has about brand






30. Add new higher end items






31. The number of products in a firm's product line


32. Growth stage






33. Coordinate mix of product lines within more general product category & who considers new product lines based on client needs






34. Market all items under same brand name






35. Legal term for bran name/mark - or trade character






36. Focus on new product development






37. Creates a link with past self (e.g. vintage t-shirts)






38. Add new sizes and styles






39. Add higher and lower end items






40. Product is part of user's daily routing (e.g. starbucks coffee)






41. Add new items to line






42. Intro - growth - mature - decline






43. Brand's value over generic brand






44. Elicits emotion bond of warmth & passion (e.g. hershey's kiss)