Test your basic knowledge |

Product Life Cycle Management

Subject : business-skills
Instructions:
  • Answer 44 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. When new item eats up sales of existing brand a firm has (e.g. diet coke plus - like diet coke but with vitamins...wtf?)






2. One firm sells another firm the right to use legally protected brand name for specific purpose & specific period of time






3. Market all items under same brand name






4. 1) consider other brands in same category of packaging 2) consider packaging material 3) consider environmental impact of package 4) shape? 5) what graphic info should it show?






5. Add higher and lower end items






6. The number of products in a firm's product line

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7. Covering/container for products






8. Add new sizes and styles






9. Agreement between 2 brands to work together to make new product






10. Stretching - filling - contracting






11. Variety of products - targets many customer segments to boost sales potential






12. Name - term - symbol - other unique element of product that identifies firm's products & separates them from competition






13. Beliefs & associations consumer has about brand






14. Legal term for bran name/mark - or trade character






15. Product is part of user's daily routing (e.g. starbucks coffee)






16. Products not branded & is sold at lowest price possible






17. Brands that product manufacturer owns






18. Focus on new product development






19. Brand's value over generic brand






20. Branded materials become component parts of other branded products (e.g. i7 - i5 processors)






21. Fewer product varieties (e.g. Rolls Royce)






22. Coordinate mix of product lines within more general product category & who considers new product lines based on client needs






23. Add new lower end items






24. Creates a link with past self (e.g. vintage t-shirts)






25. Separate unique brand for each product






26. If a firm used name & established over a period of time






27. Add new items to line






28. Downward - upward - two-way






29. Easy to say - spell - read - remember






30. Small often isolated department/facility that functions with minimum supervision






31. Add new higher end items






32. Growth stage






33. Elicits emotion bond of warmth & passion (e.g. hershey's kiss)






34. Different managers focus on specific customer groups rather than on products (note: helpful when you have variety of products)






35. Entire range of products (all of them!)






36. Intro - growth - mature - decline






37. When product helps establish user's identity (e.g. feel better in certain brand of clothing)






38. Mature stage






39. Fit to target market - product benefits - customer culture - legal requirements






40. The number of product lines a firm has

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41. Brands certain retailer/distributor owns & sells (e.g. kirkland = costco)






42. Drop items from product line






43. Person responsible for developing & implementing marketing plan for single brand






44. New products it sell w/brand name (e.g. skyy vodka flavors - coke->diet coke-> etc. - ben & jerry's forzen yogurt)