Test your basic knowledge |

Product Life Cycle Management

Subject : business-skills
Instructions:
  • Answer 44 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Brands that product manufacturer owns






2. Beliefs & associations consumer has about brand






3. When product helps establish user's identity (e.g. feel better in certain brand of clothing)






4. Different managers focus on specific customer groups rather than on products (note: helpful when you have variety of products)






5. Stretching - filling - contracting






6. Fit to target market - product benefits - customer culture - legal requirements






7. Add new sizes and styles






8. When new item eats up sales of existing brand a firm has (e.g. diet coke plus - like diet coke but with vitamins...wtf?)






9. Elicits emotion bond of warmth & passion (e.g. hershey's kiss)






10. Legal term for bran name/mark - or trade character






11. 1) consider other brands in same category of packaging 2) consider packaging material 3) consider environmental impact of package 4) shape? 5) what graphic info should it show?






12. Drop items from product line






13. Separate unique brand for each product






14. Add new items to line






15. Mature stage






16. Variety of products - targets many customer segments to boost sales potential






17. Creates a link with past self (e.g. vintage t-shirts)






18. Downward - upward - two-way






19. Brand's value over generic brand






20. Name - term - symbol - other unique element of product that identifies firm's products & separates them from competition






21. Product is part of user's daily routing (e.g. starbucks coffee)






22. The number of products in a firm's product line


23. Entire range of products (all of them!)






24. Small often isolated department/facility that functions with minimum supervision






25. Easy to say - spell - read - remember






26. Branded materials become component parts of other branded products (e.g. i7 - i5 processors)






27. Coordinate mix of product lines within more general product category & who considers new product lines based on client needs






28. New products it sell w/brand name (e.g. skyy vodka flavors - coke->diet coke-> etc. - ben & jerry's forzen yogurt)






29. Products not branded & is sold at lowest price possible






30. If a firm used name & established over a period of time






31. Add higher and lower end items






32. Brands certain retailer/distributor owns & sells (e.g. kirkland = costco)






33. One firm sells another firm the right to use legally protected brand name for specific purpose & specific period of time






34. Covering/container for products






35. The number of product lines a firm has


36. Market all items under same brand name






37. Fewer product varieties (e.g. Rolls Royce)






38. Person responsible for developing & implementing marketing plan for single brand






39. Growth stage






40. Add new higher end items






41. Intro - growth - mature - decline






42. Agreement between 2 brands to work together to make new product






43. Focus on new product development






44. Add new lower end items