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Test your basic knowledge |
Product Life Cycle Management
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 44 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Intro - growth - mature - decline
venture team
brand equity
generic brand
4 stages of the product life cycle
2. Fewer product varieties (e.g. Rolls Royce)
limited line strategy
love product relationship
product categoy manager
when does common-law protection exist?
3. Agreement between 2 brands to work together to make new product
stage profits of a product peak
individual brand
co-branding
brand meaning
4. Entire range of products (all of them!)
brand meaning
4 tests of brand creation
product mix
brand
5. The number of products in a firm's product line
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6. Growth stage
ingredient branding
'width' of a product mix?
brand manager
stage profits of a product peak
7. Legal term for bran name/mark - or trade character
'length' of a product mix?
venture team
trademark
nostalgic attachment
8. If a firm used name & established over a period of time
when does common-law protection exist?
product line extensions (3 ways)
limited line strategy
brand meaning
9. Variety of products - targets many customer segments to boost sales potential
full-line strategy
self-concept attachment
brand extensions
cannibalization
10. Beliefs & associations consumer has about brand
brand meaning
co-branding
love product relationship
product categoy manager
11. Add new items to line
stretching
co-branding
package
contracting
12. Brands certain retailer/distributor owns & sells (e.g. kirkland = costco)
co-branding
love product relationship
private-label brands (store brands)
downward stretching
13. Easy to say - spell - read - remember
limited line strategy
product line extensions (3 ways)
4 tests of brand creation
when does common-law protection exist?
14. Add new sizes and styles
product line extensions (3 ways)
filling out strategy
ways to design effective packaging
brand
15. Downward - upward - two-way
ways to stretch a product line (3 ways)
limited line strategy
product line extensions (3 ways)
4 ways to fit
16. Branded materials become component parts of other branded products (e.g. i7 - i5 processors)
4 stages of the product life cycle
product mix
ingredient branding
4 ways to fit
17. Add new lower end items
downward stretching
private-label brands (store brands)
limited line strategy
stage profits of a product peak
18. Add higher and lower end items
'length' of a product mix?
two-way stretching
private-label brands (store brands)
stretching
19. Drop items from product line
limited line strategy
product mix
contracting
ways to design effective packaging
20. The number of product lines a firm has
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21. When product helps establish user's identity (e.g. feel better in certain brand of clothing)
ways to stretch a product line (3 ways)
self-concept attachment
family/umbrella brand
stretching
22. New products it sell w/brand name (e.g. skyy vodka flavors - coke->diet coke-> etc. - ben & jerry's forzen yogurt)
4 tests of brand creation
brand extensions
interdependent product relationship
downward stretching
23. Brand's value over generic brand
brand equity
brand
stage profits of a product peak
individual brand
24. Brands that product manufacturer owns
brand manager
brand
national/manufacturer brands
'length' of a product mix?
25. Focus on new product development
upward stretching
venture team
self-concept attachment
love product relationship
26. Covering/container for products
brand
self-concept attachment
product mix
package
27. When new item eats up sales of existing brand a firm has (e.g. diet coke plus - like diet coke but with vitamins...wtf?)
filling out strategy
love product relationship
co-branding
cannibalization
28. One firm sells another firm the right to use legally protected brand name for specific purpose & specific period of time
family/umbrella brand
'width' of a product mix?
licensing
love product relationship
29. Products not branded & is sold at lowest price possible
generic brand
cannibalization
two-way stretching
brand equity
30. Product is part of user's daily routing (e.g. starbucks coffee)
trademark
upward stretching
venture team
interdependent product relationship
31. Different managers focus on specific customer groups rather than on products (note: helpful when you have variety of products)
trademark
market manager
individual brand
family/umbrella brand
32. Small often isolated department/facility that functions with minimum supervision
co-branding
stage profits of a product peak
skunk work
filling out strategy
33. Person responsible for developing & implementing marketing plan for single brand
ways to stretch a product line (3 ways)
full-line strategy
brand manager
'length' of a product mix?
34. Fit to target market - product benefits - customer culture - legal requirements
product mix
private-label brands (store brands)
4 ways to fit
contracting
35. Mature stage
stage sales of a product peak
ways to stretch a product line (3 ways)
brand extensions
licensing
36. Market all items under same brand name
family/umbrella brand
stretching
licensing
interdependent product relationship
37. Creates a link with past self (e.g. vintage t-shirts)
contracting
brand
4 ways to fit
nostalgic attachment
38. Separate unique brand for each product
co-branding
product mix
self-concept attachment
individual brand
39. 1) consider other brands in same category of packaging 2) consider packaging material 3) consider environmental impact of package 4) shape? 5) what graphic info should it show?
downward stretching
ways to design effective packaging
4 stages of the product life cycle
product line extensions (3 ways)
40. Name - term - symbol - other unique element of product that identifies firm's products & separates them from competition
brand
love product relationship
product categoy manager
4 tests of brand creation
41. Add new higher end items
product mix
upward stretching
full-line strategy
co-branding
42. Elicits emotion bond of warmth & passion (e.g. hershey's kiss)
filling out strategy
co-branding
brand equity
love product relationship
43. Stretching - filling - contracting
contracting
product line extensions (3 ways)
licensing
two-way stretching
44. Coordinate mix of product lines within more general product category & who considers new product lines based on client needs
product categoy manager
package
4 tests of brand creation
brand extensions