Test your basic knowledge |

Product Life Cycle Management

Subject : business-skills
Instructions:
  • Answer 44 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Name - term - symbol - other unique element of product that identifies firm's products & separates them from competition






2. Elicits emotion bond of warmth & passion (e.g. hershey's kiss)






3. When product helps establish user's identity (e.g. feel better in certain brand of clothing)






4. Variety of products - targets many customer segments to boost sales potential






5. Stretching - filling - contracting






6. Legal term for bran name/mark - or trade character






7. Add new lower end items






8. Covering/container for products






9. Product is part of user's daily routing (e.g. starbucks coffee)






10. Easy to say - spell - read - remember






11. Brands certain retailer/distributor owns & sells (e.g. kirkland = costco)






12. Add higher and lower end items






13. When new item eats up sales of existing brand a firm has (e.g. diet coke plus - like diet coke but with vitamins...wtf?)






14. One firm sells another firm the right to use legally protected brand name for specific purpose & specific period of time






15. Coordinate mix of product lines within more general product category & who considers new product lines based on client needs






16. Creates a link with past self (e.g. vintage t-shirts)






17. Brand's value over generic brand






18. Drop items from product line






19. Different managers focus on specific customer groups rather than on products (note: helpful when you have variety of products)






20. Add new higher end items






21. Separate unique brand for each product






22. Brands that product manufacturer owns






23. Agreement between 2 brands to work together to make new product






24. If a firm used name & established over a period of time






25. Products not branded & is sold at lowest price possible






26. Fewer product varieties (e.g. Rolls Royce)






27. Intro - growth - mature - decline






28. Growth stage






29. 1) consider other brands in same category of packaging 2) consider packaging material 3) consider environmental impact of package 4) shape? 5) what graphic info should it show?






30. Person responsible for developing & implementing marketing plan for single brand






31. Small often isolated department/facility that functions with minimum supervision






32. Entire range of products (all of them!)






33. Mature stage






34. New products it sell w/brand name (e.g. skyy vodka flavors - coke->diet coke-> etc. - ben & jerry's forzen yogurt)






35. Market all items under same brand name






36. Branded materials become component parts of other branded products (e.g. i7 - i5 processors)






37. The number of product lines a firm has


38. The number of products in a firm's product line


39. Add new sizes and styles






40. Downward - upward - two-way






41. Add new items to line






42. Focus on new product development






43. Fit to target market - product benefits - customer culture - legal requirements






44. Beliefs & associations consumer has about brand