Test your basic knowledge |

Product Life Cycle Management

Subject : business-skills
Instructions:
  • Answer 44 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Variety of products - targets many customer segments to boost sales potential






2. Add new lower end items






3. Brands that product manufacturer owns






4. Small often isolated department/facility that functions with minimum supervision






5. The number of product lines a firm has

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6. One firm sells another firm the right to use legally protected brand name for specific purpose & specific period of time






7. Focus on new product development






8. Name - term - symbol - other unique element of product that identifies firm's products & separates them from competition






9. Intro - growth - mature - decline






10. Stretching - filling - contracting






11. Add higher and lower end items






12. Elicits emotion bond of warmth & passion (e.g. hershey's kiss)






13. Add new items to line






14. Downward - upward - two-way






15. Entire range of products (all of them!)






16. Beliefs & associations consumer has about brand






17. Brands certain retailer/distributor owns & sells (e.g. kirkland = costco)






18. Easy to say - spell - read - remember






19. Legal term for bran name/mark - or trade character






20. Growth stage






21. Fit to target market - product benefits - customer culture - legal requirements






22. Fewer product varieties (e.g. Rolls Royce)






23. Different managers focus on specific customer groups rather than on products (note: helpful when you have variety of products)






24. When product helps establish user's identity (e.g. feel better in certain brand of clothing)






25. Products not branded & is sold at lowest price possible






26. Add new sizes and styles






27. Person responsible for developing & implementing marketing plan for single brand






28. Add new higher end items






29. The number of products in a firm's product line

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30. Market all items under same brand name






31. Brand's value over generic brand






32. Product is part of user's daily routing (e.g. starbucks coffee)






33. Mature stage






34. Drop items from product line






35. If a firm used name & established over a period of time






36. Agreement between 2 brands to work together to make new product






37. 1) consider other brands in same category of packaging 2) consider packaging material 3) consider environmental impact of package 4) shape? 5) what graphic info should it show?






38. When new item eats up sales of existing brand a firm has (e.g. diet coke plus - like diet coke but with vitamins...wtf?)






39. Separate unique brand for each product






40. Branded materials become component parts of other branded products (e.g. i7 - i5 processors)






41. Covering/container for products






42. Creates a link with past self (e.g. vintage t-shirts)






43. New products it sell w/brand name (e.g. skyy vodka flavors - coke->diet coke-> etc. - ben & jerry's forzen yogurt)






44. Coordinate mix of product lines within more general product category & who considers new product lines based on client needs