Test your basic knowledge |

Product Life Cycle Management

Subject : business-skills
Instructions:
  • Answer 44 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Brand's value over generic brand






2. Separate unique brand for each product






3. Intro - growth - mature - decline






4. Easy to say - spell - read - remember






5. Add new items to line






6. The number of products in a firm's product line


7. Small often isolated department/facility that functions with minimum supervision






8. When product helps establish user's identity (e.g. feel better in certain brand of clothing)






9. Name - term - symbol - other unique element of product that identifies firm's products & separates them from competition






10. Different managers focus on specific customer groups rather than on products (note: helpful when you have variety of products)






11. New products it sell w/brand name (e.g. skyy vodka flavors - coke->diet coke-> etc. - ben & jerry's forzen yogurt)






12. Add higher and lower end items






13. Covering/container for products






14. Beliefs & associations consumer has about brand






15. Elicits emotion bond of warmth & passion (e.g. hershey's kiss)






16. Variety of products - targets many customer segments to boost sales potential






17. Legal term for bran name/mark - or trade character






18. Brands certain retailer/distributor owns & sells (e.g. kirkland = costco)






19. Entire range of products (all of them!)






20. Drop items from product line






21. Branded materials become component parts of other branded products (e.g. i7 - i5 processors)






22. The number of product lines a firm has


23. Product is part of user's daily routing (e.g. starbucks coffee)






24. When new item eats up sales of existing brand a firm has (e.g. diet coke plus - like diet coke but with vitamins...wtf?)






25. Focus on new product development






26. Market all items under same brand name






27. Add new lower end items






28. Add new higher end items






29. Brands that product manufacturer owns






30. Growth stage






31. If a firm used name & established over a period of time






32. Add new sizes and styles






33. Fit to target market - product benefits - customer culture - legal requirements






34. Downward - upward - two-way






35. One firm sells another firm the right to use legally protected brand name for specific purpose & specific period of time






36. Coordinate mix of product lines within more general product category & who considers new product lines based on client needs






37. Person responsible for developing & implementing marketing plan for single brand






38. Fewer product varieties (e.g. Rolls Royce)






39. 1) consider other brands in same category of packaging 2) consider packaging material 3) consider environmental impact of package 4) shape? 5) what graphic info should it show?






40. Mature stage






41. Agreement between 2 brands to work together to make new product






42. Products not branded & is sold at lowest price possible






43. Stretching - filling - contracting






44. Creates a link with past self (e.g. vintage t-shirts)