Test your basic knowledge |

Product Life Cycle Management

Subject : business-skills
Instructions:
  • Answer 44 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Stretching - filling - contracting






2. Agreement between 2 brands to work together to make new product






3. Products not branded & is sold at lowest price possible






4. Elicits emotion bond of warmth & passion (e.g. hershey's kiss)






5. The number of products in a firm's product line


6. Add higher and lower end items






7. If a firm used name & established over a period of time






8. Covering/container for products






9. Mature stage






10. Growth stage






11. Product is part of user's daily routing (e.g. starbucks coffee)






12. Coordinate mix of product lines within more general product category & who considers new product lines based on client needs






13. Fit to target market - product benefits - customer culture - legal requirements






14. One firm sells another firm the right to use legally protected brand name for specific purpose & specific period of time






15. Small often isolated department/facility that functions with minimum supervision






16. Brands certain retailer/distributor owns & sells (e.g. kirkland = costco)






17. 1) consider other brands in same category of packaging 2) consider packaging material 3) consider environmental impact of package 4) shape? 5) what graphic info should it show?






18. Market all items under same brand name






19. Focus on new product development






20. When new item eats up sales of existing brand a firm has (e.g. diet coke plus - like diet coke but with vitamins...wtf?)






21. Branded materials become component parts of other branded products (e.g. i7 - i5 processors)






22. Name - term - symbol - other unique element of product that identifies firm's products & separates them from competition






23. The number of product lines a firm has


24. Person responsible for developing & implementing marketing plan for single brand






25. Add new sizes and styles






26. Brands that product manufacturer owns






27. Variety of products - targets many customer segments to boost sales potential






28. New products it sell w/brand name (e.g. skyy vodka flavors - coke->diet coke-> etc. - ben & jerry's forzen yogurt)






29. Different managers focus on specific customer groups rather than on products (note: helpful when you have variety of products)






30. Add new higher end items






31. Fewer product varieties (e.g. Rolls Royce)






32. Brand's value over generic brand






33. Creates a link with past self (e.g. vintage t-shirts)






34. When product helps establish user's identity (e.g. feel better in certain brand of clothing)






35. Easy to say - spell - read - remember






36. Entire range of products (all of them!)






37. Downward - upward - two-way






38. Separate unique brand for each product






39. Intro - growth - mature - decline






40. Beliefs & associations consumer has about brand






41. Legal term for bran name/mark - or trade character






42. Drop items from product line






43. Add new lower end items






44. Add new items to line