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Public Relations: PR Basics

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. AP (Associated Press) and The United Press International






2. Audience reach - Placement - Prominence - Share of Voice - Message Analysis - Visuals






3. Predicting or establishing a desired future goal state - determining what forces will help or hinder movement toward te goal - and formulating a plan for achieving the desired state






4. When people communicate and organize to do something about the situation they are involved in






5. You have a say in what is said - how it is said - when it is said and to some extent to whom it is said






6. Media over which you have no direct role in decisions about media content






7. Making decisions about program goals and objectives - identifying key publics - setting policies or rules to guide selection of strategies - and determining those strategies






8. People who are unaware of their connections with others due to an issue






9. Personal contacts - Key informants - community forums - advisory boards - monitor social media






10. With uncontrolled media these people control if it is reported/what - when how - etc?






11. Build on organizational strengths to take advantage of opportunities in the external environment






12. The State controls the media and requires it to promote only what they think Example: Media in China and Cuba






13. Build on org strengths to counter threats in external environments






14. In-person surveys - telephone surveys - self-administered surveys - mailed surveys






15. Information shared with journalists who are not to share it on a wide scale until given permission






16. What financially supports cable television?






17. Detection - Prevention/Preparation - Containment - Recovery - Learning






18. Reuters (based in London)

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19. Product recall - fatal accidents - natural disasters - sexual harrassment






20. RACE AND ROPE Research - Action - Communication - Evaluation AND Research - Objectives - Programming - Evaluation






21. Denial - Excuse - Justfication - Corrective Action - Apology (but with no change of action)






22. _____ has the advantage of interactive conversation with its publics - and it has a personal appeal becuase it is the spoken word






23. What percentage of crises are 'smoldering?' (building over time)






24. Failure of employers to include the PR practitioner in decisions - perception of PR as 'communication support' - absence of 'agreed-upon' objectives - inadequate time - frustrations and delays






25. An information line during a crisis - has 2 parts: one that deals directly with the public - one that obtains the information - and needs to be credible before crisis






26. Reach older demographics - opinion leaders tend to read the newspaper - impressive breadth in audience - has a large impact on public issues






27. Practitioners speak in terms of publicity - but media wants...?






28. MOR






29. People who recognize that they are involved but have not communicated it






30. They read newspapers to receive advice and guidance for forming and validating an opinion






31. Attempt to minimize both organizational weaknesses and external threats






32. They make decisions to either minimize negative forces or maximize positive forces - that is always their focus






33. A concise desciption of the situation






34. Policies - procedures - and actions related to the problem






35. What aspect of PR undergirds every step of the process?






36. Conducted over a long period of time






37. Research that has already been conducted






38. Talk from the viewpoint of the publics interest - make the news easy to read - do not make a comment you don't want quoted - state the most important facts at the start - do not argue or lose your cool - you may rephrase a question you do not like -






39. It ensures that the message will be transmitted immediately to a wide spread audience - very influential






40. ualitative and Quantitative research






41. Attempt to minimize organizational weaknesses by taking advantages of external opportunities






42. On-going evaluation in-progress during the program-- 'How are we doing?'






43. What's going on here and why? Methods include in depth interviewing - focus groups - ethnogrpahy






44. News media are free to report on whatever they wish - as long as they balance it with social responsibility Example: America






45. Immediate - like natural disasters or death - Emerging - like sexual harrassment or crime - and Sustained - rumors or down-sizing - scandals






46. They read to enhance their self-image and status with others






47. Give focus/direction - provide guidance/motivation - spell out the outcome criteria to be evaluated






48. Geographics - Demographics - Lifestyle/Pyshcological - Covert Power - Position - Reputation - Membership - Role in decsions - Communication behavior






49. Treating an abstraction as if it exists as a concrete material entity






50. Yellow = current crises - Green = emerging crises - Brown = old crises







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Can you answer 50 questions in 15 minutes?


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