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Public Relations: PR Basics

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Total income or funds available - competitive necessity - Task or goal driven (least preferable) - Profit






2. Number of people who attend to messages and attend events--measured by Readership - listenership - and viewership






3. Attempt to minimize both organizational weaknesses and external threats






4. Information must be newsworthy - It must be up to the standards of that media - Must be a timely report of the issue - Must be the right definition of news (you would need to research that company/organization)






5. Knowledge outcome - Predisposition (Opinion/attitude) outcome - and behavioral outcome






6. Failure of employers to include the PR practitioner in decisions - perception of PR as 'communication support' - absence of 'agreed-upon' objectives - inadequate time - frustrations and delays






7. Give focus/direction - provide guidance/motivation - spell out the outcome criteria to be evaluated






8. Strengths (internal) Weaknesses (Internal) Opportunities (external) and Threats (external)






9. Media over which you have no direct role in decisions about media content






10. Uses printed word - spoken word - pictures in motion - color - animation - and sound effects...the most powerful medium






11. Original research






12. _____ has the advantage of interactive conversation with its publics - and it has a personal appeal becuase it is the spoken word






13. Treating an abstraction as if it exists as a concrete material entity






14. They read to enhance their self-image and status with others






15. In-person surveys - telephone surveys - self-administered surveys - mailed surveys






16. Geographics - Demographics - Lifestyle/Pyshcological - Covert Power - Position - Reputation - Membership - Role in decsions - Communication behavior






17. Calculates how much money an org would have to pay to secure the same amount of space/time in the media as paid advertising






18. Reach older demographics - opinion leaders tend to read the newspaper - impressive breadth in audience - has a large impact on public issues






19. Get to know the reporters and editors - understand the constraints under which they operate - and build trust with them--every interaction counts






20. Build on organizational strengths to take advantage of opportunities in the external environment






21. Product recall - fatal accidents - natural disasters - sexual harrassment






22. Immediate - like natural disasters or death - Emerging - like sexual harrassment or crime - and Sustained - rumors or down-sizing - scandals






23. Define your objectives/mission - Define audience/what motivated them - Define metrics/critera to use - Compare yourself with the competition - Pick your measurement tool - Analyze results and make this a regular occurence






24. What financially supports cable television?






25. What's going on here and why? Methods include in depth interviewing - focus groups - ethnogrpahy






26. What aspect of PR undergirds every step of the process?






27. Starts with someone making a value judgement that something is wrong - could be wrong - or could be better






28. ualitative and Quantitative research






29. The process of receiving - constructing meaning from - and responding to messages - Effective PR starts with this






30. PR now tells an org how to say - what to say and...






31. Attempt to minimize organizational weaknesses by taking advantages of external opportunities






32. Start with 'To' then use an accomplishment verb - Specify a key outcome to be achieved - State the outcome in quantitative terms - Set a target date for acheiving - Put it in writing and refer to it often






33. How much money/time did it take to reach those goals






34. Best for counting - predicting and analyzing. Methods include content analysis and survey research






35. Specific - measurable - achievable - realistic - and time-bound decisions






36. Documentation of an organizations efforts for the purpose of understanding how it communicates with its publics






37. Media that tried to push against restrictions made by the State. Examples: undercover websites in China that get shut down






38. Specific activties that relate to strategies - have direct action - result from strategies






39. History of the situation - study of who is involved/affected/gathering information about stakeholders






40. People who recognize that they are involved but have not communicated it






41. Timeliness - Impact - Proximity - Unusualness - Conflict/Controversy (TIPUC)






42. The State controls the media and requires it to promote only what they think Example: Media in China and Cuba






43. On-going evaluation in-progress during the program-- 'How are we doing?'






44. Detection - Prevention/Preparation - Containment - Recovery - Learning






45. They save time/money - they don't have a bias - it is convenient BUT they have no control over who responds - low responses - may not be an accurate sample population






46. When people communicate and organize to do something about the situation they are involved in






47. How much do people use information in the problem situation? What kinds of information do people seek? How do people use information? What predicts information use?






48. When a company uses AVE's to save money and look more credible






49. Hesitation - Obfuscation - Retaliation - Being Ambiguous - To be Pompous - Confrontation - and Litigations






50. Information shared with journalists who are not to share it on a wide scale until given permission







Sorry!:) No result found.

Can you answer 50 questions in 15 minutes?


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