SUBJECTS
|
BROWSE
|
CAREER CENTER
|
POPULAR
|
JOIN
|
LOGIN
Business Skills
|
Soft Skills
|
Basic Literacy
|
Certifications
About
|
Help
|
Privacy
|
Terms
|
Email
Search
Test your basic knowledge |
Public Relations: PR Basics
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. ualitative and Quantitative research
guidelines on giving the media the news they want
formal research
14%
strengths and opportunities strategies
2. What's going on here and why? Methods include in depth interviewing - focus groups - ethnogrpahy
PR efficiency
embargoed news
components of the circular PR Management Process
qualitative research methods
3. Any announcement that promotes programs and services of the government and voluntary agencies--no payment is made to the station for broadcasting it
publice service announcement
communist media
media Gatekeepers
outcomes of a program
4. Denial - Excuse - Justfication - Corrective Action - Apology (but with no change of action)
possible responses to crises
examples of crises
primary research
situation Analysis( Internal and External)
5. What percentage of crises are unexpected?
authoritarian International media
weakness and threats strategies
14%
80%
6. Information shared with journalists who are not to share it on a wide scale until given permission
information center
embargoed news
scanner newspaper reader
methods to measure TV/radio audiences
7. With uncontrolled media these people control if it is reported/what - when how - etc?
quantitative research methods
secondary research
media Gatekeepers
uncontrolled media
8. Making decisions about program goals and objectives - identifying key publics - setting policies or rules to guide selection of strategies - and determining those strategies
primary research
latent public
problem definition
strategic planning
9. An information line during a crisis - has 2 parts: one that deals directly with the public - one that obtains the information - and needs to be credible before crisis
information center
uncontrolled media
10%
types of surveys
10. Give focus/direction - provide guidance/motivation - spell out the outcome criteria to be evaluated
formative evaluation
steps to creating an evaluation program at your organization
SMART decisions
tips to writing a Program Outcome
11. Diary - meter - people-meter - and telephone interview
stages of crisis management
steps to creating an evaluation program at your organization
quantitative research methods
methods to measure TV/radio audiences
12. The key for public relations is that the new technology promotes what?
interactive communication (all about building and maintaining relationships with the public)
tactics
additional questions that must be answered through research
guidelines to writing useful problem statements
13. Best for counting - predicting and analyzing. Methods include content analysis and survey research
types of crises
ways to analyze media coverage
radio
quantitative research methods
14. They save time/money - they don't have a bias - it is convenient BUT they have no control over who responds - low responses - may not be an accurate sample population
types of surveys
world's largest international news agency
guidelines for handling a PR crises
mailed surveys
15. MBO emphasizes goals and objectives
putting news on a wire or syndicate
Management by objectives
information center
advantages of getting a story in print
16. PR now tells an org how to say - what to say and...
controlled media
What to do
advertising
results of long-range planning
17. Geographics - Demographics - Lifestyle/Pyshcological - Covert Power - Position - Reputation - Membership - Role in decsions - Communication behavior
results of long-range planning
cross sectional surveys
things that define stakeholders
guidelines for working with medi
18. When people communicate and organize to do something about the situation they are involved in
active public
strengths and opportunities strategies
information center
world's largest international news agency
19. Information must be newsworthy - It must be up to the standards of that media - Must be a timely report of the issue - Must be the right definition of news (you would need to research that company/organization)
outcomes of a program
newsworthy event criteria
guidelines on giving the media the news they want
PR efficiency
20. Get to know the reporters and editors - understand the constraints under which they operate - and build trust with them--every interaction counts
guidelines to writing useful problem statements
to build a relationship with the media
uncontrolled media
listening
21. Secondary analysis - content analysis (whats in the media) and surveys
Warning
: Invalid argument supplied for foreach() in
/var/www/html/basicversity.com/show_quiz.php
on line
183
22. The media are subordinate to the state - which controls the press and restricts coverage. Example: Iraq under Hussein
advertising
authoritarian International media
communication audit?
methods to measure TV/radio audiences
23. You have a say in what is said - how it is said - when it is said and to some extent to whom it is said
internal factors of a situation analysis
controlled media
formal research
SMART decisions
24. _____ has the advantage of interactive conversation with its publics - and it has a personal appeal becuase it is the spoken word
radio
uncontrolled media
the PR process
embargoed news
25. People who recognize that they are involved but have not communicated it
guidelines for working with medi
What to do
results of long-range planning
aware public
26. Media is relatively free - as long as it supports national goals and heads toward development Example: India
stages of crisis management
guidelines on giving the media the news they want
developmental media
strategic planning
27. Research that has already been conducted
steps to creating an evaluation program at your organization
active public
PR efficiency
secondary research
28. Use present tense - describe situation in measurable terms - do not imply solution or blame for problem - Step 1: Define the Problem. What question do we ask? What is happening now?
formal research
strategic thinking
guidelines to writing useful problem statements
authoritarian International media
29. Original research
primary research
strategic planning
communication audit?
media Gatekeepers
30. Number of people who attend to messages and attend events--measured by Readership - listenership - and viewership
nonpublic
attentive audience
publice service announcement
10%
31. Practitioners speak in terms of publicity - but media wants...?
ways a company can use budgeting for PR
stakeholder analysis?
research
news
32. What percentage of a PR campaign SHOULD be used for research??
10%
budgeting tips
tips to writing a Program Outcome
forms of analysis used when informal methods of research aren't enough
33. Evening TV news - major network news - local newspaper
Examples of traditional media
radio
revolutionary media
instrumental newspaper reader
34. What questions do we ask? What is involved/affected? What positive and negative forces are operating?
10%
situation Analysis( Internal and External)
problem definition
types of crises
35. RACE AND ROPE Research - Action - Communication - Evaluation AND Research - Objectives - Programming - Evaluation
pleasure newspaper reader
the PR process
strengths and threats strategies
situation Analysis( Internal and External)
36. Attempt to minimize organizational weaknesses by taking advantages of external opportunities
additional questions that must be answered through research
kinds of Informal/Explorative research?
instrumental newspaper reader
weaknesses and opportinities strategies
37. Their level of involvement is very low - they dont have any impact in the org. and vice versa
guidelines to writing useful problem statements
communist media
nonpublic
examples of crises
38. Define your objectives/mission - Define audience/what motivated them - Define metrics/critera to use - Compare yourself with the competition - Pick your measurement tool - Analyze results and make this a regular occurence
world's largest international news agency
steps to creating an evaluation program at your organization
results of long-range planning
components of a budget
39. Identify thinsg that can go wrong and become highly visible - assign priorities - draft questions answers and solutions - focus on what do to and what to say - and develop a strategy to contain and counteract (not react and respond)
guidelines for handling a PR crises
colors associated with different crises
forms of analysis used when informal methods of research aren't enough
interactive communication (all about building and maintaining relationships with the public)
40. Specific activties that relate to strategies - have direct action - result from strategies
tactics
methods to measure TV/radio audiences
force field analysis
advantages of getting a story in print
41. Media over which you have no direct role in decisions about media content
uncontrolled media
problem statement
stakeholder analysis?
communication audit?
42. Libraries - databases - Internet - Publications - websites - etcs.
potential audience
places where one could obtain secondary research
colors associated with different crises
problem definition
43. They make decisions to either minimize negative forces or maximize positive forces - that is always their focus
potential audience
components of the SWOT analysis
force field analysis
developmental media
44. Detection - Prevention/Preparation - Containment - Recovery - Learning
types of surveys
active public
stages of crisis management
ways a company can use budgeting for PR
45. What percent of media relations is Preparation?
instrumental newspaper reader
active public
types of crises
80%
46. Immediate - like natural disasters or death - Emerging - like sexual harrassment or crime - and Sustained - rumors or down-sizing - scandals
types of crises
force field analysis
examples of crises
10%
47. Evaluation done after the program has finished-- 'how did we do?'
summative evaluation
places where one could obtain secondary research
scanner newspaper reader
active public
48. How much do people use information in the problem situation? What kinds of information do people seek? How do people use information? What predicts information use?
possible responses to crises
interactive communication (all about building and maintaining relationships with the public)
quantitative research methods
additional questions that must be answered through research
49. A collection of all that is known about the situation
controlled media
latent public
forms of analysis used when informal methods of research aren't enough
situation analysis
50. Specific - measurable - achievable - realistic - and time-bound decisions
embargoed news
SMART decisions
problem statement
to build a relationship with the media
Can you answer 50 questions in 15 minutes?
Let me suggest you:
Browse all subjects
Browse all tests
Most popular tests
Major Subjects
Tests & Exams
AP
CLEP
DSST
GRE
SAT
GMAT
Certifications
CISSP go to https://www.isc2.org/
PMP
ITIL
RHCE
MCTS
More...
IT Skills
Android Programming
Data Modeling
Objective C Programming
Basic Python Programming
Adobe Illustrator
More...
Business Skills
Advertising Techniques
Business Accounting Basics
Business Strategy
Human Resource Management
Marketing Basics
More...
Soft Skills
Body Language
People Skills
Public Speaking
Persuasion
Job Hunting And Resumes
More...
Vocabulary
GRE Vocab
SAT Vocab
TOEFL Essential Vocab
Basic English Words For All
Global Words You Should Know
Business English
More...
Languages
AP German Vocab
AP Latin Vocab
SAT Subject Test: French
Italian Survival
Norwegian Survival
More...
Engineering
Audio Engineering
Computer Science Engineering
Aerospace Engineering
Chemical Engineering
Structural Engineering
More...
Health Sciences
Basic Nursing Skills
Health Science Language Fundamentals
Veterinary Technology Medical Language
Cardiology
Clinical Surgery
More...
English
Grammar Fundamentals
Literary And Rhetorical Vocab
Elements Of Style Vocab
Introduction To English Major
Complete Advanced Sentences
Literature
Homonyms
More...
Math
Algebra Formulas
Basic Arithmetic: Measurements
Metric Conversions
Geometric Properties
Important Math Facts
Number Sense Vocab
Business Math
More...
Other Major Subjects
Science
Economics
History
Law
Performing-arts
Cooking
Logic & Reasoning
Trivia
Browse all subjects
Browse all tests
Most popular tests