Test your basic knowledge |

Public Relations: PR Basics

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What aspect of PR undergirds every step of the process?






2. Evening TV news - major network news - local newspaper






3. People who are unaware of their connections with others due to an issue






4. They read because they see it as a source of enjoyment and a habit






5. Any announcement that promotes programs and services of the government and voluntary agencies--no payment is made to the station for broadcasting it






6. Specific activties that relate to strategies - have direct action - result from strategies






7. A collection of all that is known about the situation






8. Best for counting - predicting and analyzing. Methods include content analysis and survey research






9. Failure of employers to include the PR practitioner in decisions - perception of PR as 'communication support' - absence of 'agreed-upon' objectives - inadequate time - frustrations and delays






10. The key for public relations is that the new technology promotes what?






11. It ensures that the message will be transmitted immediately to a wide spread audience - very influential






12. Start with 'To' then use an accomplishment verb - Specify a key outcome to be achieved - State the outcome in quantitative terms - Set a target date for acheiving - Put it in writing and refer to it often






13. What percentage of a PR campaign SHOULD be used for research??






14. Uses printed word - spoken word - pictures in motion - color - animation - and sound effects...the most powerful medium






15. They read newspapers to receive advice and guidance for forming and validating an opinion






16. PR now tells an org how to say - what to say and...






17. Documentation of an organizations efforts for the purpose of understanding how it communicates with its publics






18. Use present tense - describe situation in measurable terms - do not imply solution or blame for problem - Step 1: Define the Problem. What question do we ask? What is happening now?






19. Information shared with journalists who are not to share it on a wide scale until given permission






20. How much money/time did it take to reach those goals






21. Evaluation done after the program has finished-- 'how did we do?'






22. They read to get information they think will be useful in daily living






23. What's going on here and why? Methods include in depth interviewing - focus groups - ethnogrpahy






24. _____ has the advantage of interactive conversation with its publics - and it has a personal appeal becuase it is the spoken word






25. The process of receiving - constructing meaning from - and responding to messages - Effective PR starts with this






26. Talk from the viewpoint of the publics interest - make the news easy to read - do not make a comment you don't want quoted - state the most important facts at the start - do not argue or lose your cool - you may rephrase a question you do not like -






27. Product recall - fatal accidents - natural disasters - sexual harrassment






28. What questions do we ask? What is involved/affected? What positive and negative forces are operating?






29. Defining the Problem (Or Opportunity) - Planning and Programming - Taking Action and Communication - and Evaluating the program






30. With uncontrolled media these people control if it is reported/what - when how - etc?






31. Media over which you have no direct role in decisions about media content






32. Number of people exposed to your program messages






33. Reuters (based in London)

Warning: Invalid argument supplied for foreach() in /var/www/html/basicversity.com/show_quiz.php on line 183


34. When a company uses AVE's to save money and look more credible






35. Diary - meter - people-meter - and telephone interview






36. Yellow = current crises - Green = emerging crises - Brown = old crises






37. Give focus/direction - provide guidance/motivation - spell out the outcome criteria to be evaluated






38. People who recognize that they are involved but have not communicated it






39. Detection - Prevention/Preparation - Containment - Recovery - Learning






40. On-going evaluation in-progress during the program-- 'How are we doing?'






41. Hesitation - Obfuscation - Retaliation - Being Ambiguous - To be Pompous - Confrontation - and Litigations






42. They save time/money - they don't have a bias - it is convenient BUT they have no control over who responds - low responses - may not be an accurate sample population






43. Denial - Excuse - Justfication - Corrective Action - Apology (but with no change of action)






44. Specific - measurable - achievable - realistic - and time-bound decisions






45. History of the situation - study of who is involved/affected/gathering information about stakeholders






46. Conducted to measure one single point in time






47. Audience reach - Placement - Prominence - Share of Voice - Message Analysis - Visuals






48. Making decisions about program goals and objectives - identifying key publics - setting policies or rules to guide selection of strategies - and determining those strategies






49. News media are free to report on whatever they wish - as long as they balance it with social responsibility Example: America






50. Number of people who attend to messages and attend events--measured by Readership - listenership - and viewership