Test your basic knowledge |

Public Relations: PR Basics

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. They read for varied reasons that don't belong in any other category






2. AP (Associated Press) and The United Press International






3. Conducted over a long period of time






4. Treating an abstraction as if it exists as a concrete material entity






5. Failure of employers to include the PR practitioner in decisions - perception of PR as 'communication support' - absence of 'agreed-upon' objectives - inadequate time - frustrations and delays






6. Problem statement - purpose statement - audience analysis - recommendation plans - time frame - projected costs - and evaluation design






7. On-going evaluation in-progress during the program-- 'How are we doing?'






8. What questions do we ask? What is involved/affected? What positive and negative forces are operating?






9. Any announcement that promotes programs and services of the government and voluntary agencies--no payment is made to the station for broadcasting it






10. Secondary analysis - content analysis (whats in the media) and surveys

Warning: Invalid argument supplied for foreach() in /var/www/html/basicversity.com/show_quiz.php on line 183


11. Use present tense - describe situation in measurable terms - do not imply solution or blame for problem - Step 1: Define the Problem. What question do we ask? What is happening now?






12. Information shared with journalists who are not to share it on a wide scale until given permission






13. Media over which you have no direct role in decisions about media content






14. Build on organizational strengths to take advantage of opportunities in the external environment






15. Total income or funds available - competitive necessity - Task or goal driven (least preferable) - Profit






16. Strengths (internal) Weaknesses (Internal) Opportunities (external) and Threats (external)






17. RACE AND ROPE Research - Action - Communication - Evaluation AND Research - Objectives - Programming - Evaluation






18. They make decisions to either minimize negative forces or maximize positive forces - that is always their focus






19. The process of receiving - constructing meaning from - and responding to messages - Effective PR starts with this






20. Policies - procedures - and actions related to the problem






21. Diary - meter - people-meter - and telephone interview






22. Knowledge outcome - Predisposition (Opinion/attitude) outcome - and behavioral outcome






23. What percent of media relations is Preparation?






24. A collection of all that is known about the situation






25. Give focus/direction - provide guidance/motivation - spell out the outcome criteria to be evaluated






26. Integrated program with definite plans towards goals - increased management participation - emphasis thats positive - not defensive - and careful deliberation when making choices






27. People who are unaware of their connections with others due to an issue






28. What percentage of crises are unexpected?






29. Denial - Excuse - Justfication - Corrective Action - Apology (but with no change of action)






30. History of the situation - study of who is involved/affected/gathering information about stakeholders






31. Yellow = current crises - Green = emerging crises - Brown = old crises






32. Defining the Problem (Or Opportunity) - Planning and Programming - Taking Action and Communication - and Evaluating the program






33. Uses printed word - spoken word - pictures in motion - color - animation - and sound effects...the most powerful medium






34. What aspect of PR undergirds every step of the process?






35. Practitioners speak in terms of publicity - but media wants...?






36. Specific - measurable - achievable - realistic - and time-bound decisions






37. MOR






38. Original research






39. The media are subordinate to the state - which controls the press and restricts coverage. Example: Iraq under Hussein






40. The key for public relations is that the new technology promotes what?






41. Conducted to measure one single point in time






42. It ensures that the message will be transmitted immediately to a wide spread audience - very influential






43. News media are free to report on whatever they wish - as long as they balance it with social responsibility Example: America






44. How much money/time did it take to reach those goals






45. Get to know the reporters and editors - understand the constraints under which they operate - and build trust with them--every interaction counts






46. PR now tells an org how to say - what to say and...






47. Whether or not your reached your goals






48. Reach older demographics - opinion leaders tend to read the newspaper - impressive breadth in audience - has a large impact on public issues






49. Define your objectives/mission - Define audience/what motivated them - Define metrics/critera to use - Compare yourself with the competition - Pick your measurement tool - Analyze results and make this a regular occurence






50. ualitative and Quantitative research