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Public Relations: PR Basics

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Denial - Excuse - Justfication - Corrective Action - Apology (but with no change of action)






2. Attempt to minimize organizational weaknesses by taking advantages of external opportunities






3. Start with 'To' then use an accomplishment verb - Specify a key outcome to be achieved - State the outcome in quantitative terms - Set a target date for acheiving - Put it in writing and refer to it often






4. On-going evaluation in-progress during the program-- 'How are we doing?'






5. Defining the Problem (Or Opportunity) - Planning and Programming - Taking Action and Communication - and Evaluating the program






6. The process of identifying who is involved and affected by the situation






7. How much do people use information in the problem situation? What kinds of information do people seek? How do people use information? What predicts information use?






8. Give focus/direction - provide guidance/motivation - spell out the outcome criteria to be evaluated






9. What percentage of a PR campaign SHOULD be used for research??






10. An information line during a crisis - has 2 parts: one that deals directly with the public - one that obtains the information - and needs to be credible before crisis






11. Calculates how much money an org would have to pay to secure the same amount of space/time in the media as paid advertising






12. Media is relatively free - as long as it supports national goals and heads toward development Example: India






13. When a company uses AVE's to save money and look more credible






14. They read to get information they think will be useful in daily living






15. Research that has already been conducted






16. Build on organizational strengths to take advantage of opportunities in the external environment






17. The key for public relations is that the new technology promotes what?






18. Media over which you have no direct role in decisions about media content






19. Predicting or establishing a desired future goal state - determining what forces will help or hinder movement toward te goal - and formulating a plan for achieving the desired state






20. PR now tells an org how to say - what to say and...






21. A concise desciption of the situation






22. A collection of all that is known about the situation






23. Identify thinsg that can go wrong and become highly visible - assign priorities - draft questions answers and solutions - focus on what do to and what to say - and develop a strategy to contain and counteract (not react and respond)






24. Talk from the viewpoint of the publics interest - make the news easy to read - do not make a comment you don't want quoted - state the most important facts at the start - do not argue or lose your cool - you may rephrase a question you do not like -






25. Knowledge outcome - Predisposition (Opinion/attitude) outcome - and behavioral outcome






26. They read for varied reasons that don't belong in any other category






27. Yellow = current crises - Green = emerging crises - Brown = old crises






28. Treating an abstraction as if it exists as a concrete material entity






29. Starts with someone making a value judgement that something is wrong - could be wrong - or could be better






30. When people communicate and organize to do something about the situation they are involved in






31. Information shared with journalists who are not to share it on a wide scale until given permission






32. What percent of media relations is Preparation?






33. Geographics - Demographics - Lifestyle/Pyshcological - Covert Power - Position - Reputation - Membership - Role in decsions - Communication behavior






34. Define your objectives/mission - Define audience/what motivated them - Define metrics/critera to use - Compare yourself with the competition - Pick your measurement tool - Analyze results and make this a regular occurence






35. Evening TV news - major network news - local newspaper






36. Get to know the reporters and editors - understand the constraints under which they operate - and build trust with them--every interaction counts






37. Practitioners speak in terms of publicity - but media wants...?






38. RACE AND ROPE Research - Action - Communication - Evaluation AND Research - Objectives - Programming - Evaluation






39. News media are free to report on whatever they wish - as long as they balance it with social responsibility Example: America






40. What percentage of crises are 'smoldering?' (building over time)






41. They make decisions to either minimize negative forces or maximize positive forces - that is always their focus






42. Conducted over a long period of time






43. You have a say in what is said - how it is said - when it is said and to some extent to whom it is said






44. They read because they see it as a source of enjoyment and a habit






45. Total income or funds available - competitive necessity - Task or goal driven (least preferable) - Profit






46. Failure of employers to include the PR practitioner in decisions - perception of PR as 'communication support' - absence of 'agreed-upon' objectives - inadequate time - frustrations and delays






47. Whose job is it to educate and train executives to deal with the press?






48. Hesitation - Obfuscation - Retaliation - Being Ambiguous - To be Pompous - Confrontation - and Litigations






49. Number of people who attend to messages and attend events--measured by Readership - listenership - and viewership






50. Integrated program with definite plans towards goals - increased management participation - emphasis thats positive - not defensive - and careful deliberation when making choices







Sorry!:) No result found.

Can you answer 50 questions in 15 minutes?


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