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Public Relations: PR Basics

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Total income or funds available - competitive necessity - Task or goal driven (least preferable) - Profit






2. What percent of media relations is Preparation?






3. Diary - meter - people-meter - and telephone interview






4. What aspect of PR undergirds every step of the process?






5. Libraries - databases - Internet - Publications - websites - etcs.






6. What percentage of crises are 'smoldering?' (building over time)






7. Original research






8. Geographics - Demographics - Lifestyle/Pyshcological - Covert Power - Position - Reputation - Membership - Role in decsions - Communication behavior






9. Strengths (internal) Weaknesses (Internal) Opportunities (external) and Threats (external)






10. Media is relatively free - as long as it supports national goals and heads toward development Example: India






11. Conducted to measure one single point in time






12. On-going evaluation in-progress during the program-- 'How are we doing?'






13. The State controls the media and requires it to promote only what they think Example: Media in China and Cuba






14. Build on org strengths to counter threats in external environments






15. Whether or not your reached your goals






16. Attempt to minimize organizational weaknesses by taking advantages of external opportunities






17. What questions do we ask? What is involved/affected? What positive and negative forces are operating?






18. Integrated program with definite plans towards goals - increased management participation - emphasis thats positive - not defensive - and careful deliberation when making choices






19. MBO emphasizes goals and objectives






20. Calculates how much money an org would have to pay to secure the same amount of space/time in the media as paid advertising






21. PR now tells an org how to say - what to say and...






22. Evening TV news - major network news - local newspaper






23. _____ has the advantage of interactive conversation with its publics - and it has a personal appeal becuase it is the spoken word






24. Starts with someone making a value judgement that something is wrong - could be wrong - or could be better






25. Use present tense - describe situation in measurable terms - do not imply solution or blame for problem - Step 1: Define the Problem. What question do we ask? What is happening now?






26. The media are subordinate to the state - which controls the press and restricts coverage. Example: Iraq under Hussein






27. Practitioners speak in terms of publicity - but media wants...?






28. Their level of involvement is very low - they dont have any impact in the org. and vice versa






29. Documentation of an organizations efforts for the purpose of understanding how it communicates with its publics






30. Shoot squarely (be honest) - Give Service (give them what they want) - Do not beg for a story - Do not ask for 'kills' (suppressing a story) - Do not Flood the media (stick to what is news only)






31. Research that has already been conducted






32. It ensures that the message will be transmitted immediately to a wide spread audience - very influential






33. How much money/time did it take to reach those goals






34. They save time/money - they don't have a bias - it is convenient BUT they have no control over who responds - low responses - may not be an accurate sample population






35. RACE AND ROPE Research - Action - Communication - Evaluation AND Research - Objectives - Programming - Evaluation






36. MOR






37. People who recognize that they are involved but have not communicated it






38. Specific - measurable - achievable - realistic - and time-bound decisions






39. Attempt to minimize both organizational weaknesses and external threats






40. News media are free to report on whatever they wish - as long as they balance it with social responsibility Example: America






41. Secondary analysis - content analysis (whats in the media) and surveys

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42. A collection of all that is known about the situation






43. A concise desciption of the situation






44. Information shared with journalists who are not to share it on a wide scale until given permission






45. What financially supports cable television?






46. People who are unaware of their connections with others due to an issue






47. Reach older demographics - opinion leaders tend to read the newspaper - impressive breadth in audience - has a large impact on public issues






48. Defining the Problem (Or Opportunity) - Planning and Programming - Taking Action and Communication - and Evaluating the program






49. When a company uses AVE's to save money and look more credible






50. Media over which you have no direct role in decisions about media content







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Can you answer 50 questions in 15 minutes?


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