Test your basic knowledge |

Public Relations: PR Basics

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Any announcement that promotes programs and services of the government and voluntary agencies--no payment is made to the station for broadcasting it






2. Conducted over a long period of time






3. Reach older demographics - opinion leaders tend to read the newspaper - impressive breadth in audience - has a large impact on public issues






4. Evening TV news - major network news - local newspaper






5. Their level of involvement is very low - they dont have any impact in the org. and vice versa






6. How much do people use information in the problem situation? What kinds of information do people seek? How do people use information? What predicts information use?






7. Defining the Problem (Or Opportunity) - Planning and Programming - Taking Action and Communication - and Evaluating the program






8. When a company uses AVE's to save money and look more credible






9. They read newspapers to receive advice and guidance for forming and validating an opinion






10. Timeliness - Impact - Proximity - Unusualness - Conflict/Controversy (TIPUC)






11. Research that has already been conducted






12. Product recall - fatal accidents - natural disasters - sexual harrassment






13. Whose job is it to educate and train executives to deal with the press?






14. What percent of media relations is Preparation?






15. Geographics - Demographics - Lifestyle/Pyshcological - Covert Power - Position - Reputation - Membership - Role in decsions - Communication behavior






16. Audience reach - Placement - Prominence - Share of Voice - Message Analysis - Visuals






17. What percentage of crises are 'smoldering?' (building over time)






18. How much money/time did it take to reach those goals






19. The process of receiving - constructing meaning from - and responding to messages - Effective PR starts with this






20. Problem statement - purpose statement - audience analysis - recommendation plans - time frame - projected costs - and evaluation design






21. Total income or funds available - competitive necessity - Task or goal driven (least preferable) - Profit






22. Policies - procedures - and actions related to the problem






23. It ensures that the message will be transmitted immediately to a wide spread audience - very influential






24. Reuters (based in London)

Warning: Invalid argument supplied for foreach() in /var/www/html/basicversity.com/show_quiz.php on line 183


25. They read to get information they think will be useful in daily living






26. Knowledge outcome - Predisposition (Opinion/attitude) outcome - and behavioral outcome






27. The process of identifying who is involved and affected by the situation






28. In-person surveys - telephone surveys - self-administered surveys - mailed surveys






29. PR now tells an org how to say - what to say and...






30. What percentage of crises are unexpected?






31. Making decisions about program goals and objectives - identifying key publics - setting policies or rules to guide selection of strategies - and determining those strategies






32. What's going on here and why? Methods include in depth interviewing - focus groups - ethnogrpahy






33. Information shared with journalists who are not to share it on a wide scale until given permission






34. What financially supports cable television?






35. Evaluation done after the program has finished-- 'how did we do?'






36. Know the cost of what you propose - base budget on goals and objectives - use a spreadsheet to manage costs






37. Media that tried to push against restrictions made by the State. Examples: undercover websites in China that get shut down






38. ualitative and Quantitative research






39. Hesitation - Obfuscation - Retaliation - Being Ambiguous - To be Pompous - Confrontation - and Litigations






40. AP (Associated Press) and The United Press International






41. Best for counting - predicting and analyzing. Methods include content analysis and survey research






42. _____ has the advantage of interactive conversation with its publics - and it has a personal appeal becuase it is the spoken word






43. Documentation of an organizations efforts for the purpose of understanding how it communicates with its publics






44. Build on org strengths to counter threats in external environments






45. A collection of all that is known about the situation






46. Attempt to minimize both organizational weaknesses and external threats






47. Number of people who attend to messages and attend events--measured by Readership - listenership - and viewership






48. MBO emphasizes goals and objectives






49. Media is relatively free - as long as it supports national goals and heads toward development Example: India






50. Diary - meter - people-meter - and telephone interview