Test your basic knowledge |

Public Relations: PR Basics

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Uses printed word - spoken word - pictures in motion - color - animation - and sound effects...the most powerful medium






2. Reach older demographics - opinion leaders tend to read the newspaper - impressive breadth in audience - has a large impact on public issues






3. Talk from the viewpoint of the publics interest - make the news easy to read - do not make a comment you don't want quoted - state the most important facts at the start - do not argue or lose your cool - you may rephrase a question you do not like -






4. They read newspapers to receive advice and guidance for forming and validating an opinion






5. Problem statement - purpose statement - audience analysis - recommendation plans - time frame - projected costs - and evaluation design






6. Knowledge outcome - Predisposition (Opinion/attitude) outcome - and behavioral outcome






7. People who are unaware of their connections with others due to an issue






8. How much do people use information in the problem situation? What kinds of information do people seek? How do people use information? What predicts information use?






9. Any announcement that promotes programs and services of the government and voluntary agencies--no payment is made to the station for broadcasting it






10. When people communicate and organize to do something about the situation they are involved in






11. Failure of employers to include the PR practitioner in decisions - perception of PR as 'communication support' - absence of 'agreed-upon' objectives - inadequate time - frustrations and delays






12. Start with 'To' then use an accomplishment verb - Specify a key outcome to be achieved - State the outcome in quantitative terms - Set a target date for acheiving - Put it in writing and refer to it often






13. Number of people who attend to messages and attend events--measured by Readership - listenership - and viewership






14. Practitioners speak in terms of publicity - but media wants...?






15. Geographics - Demographics - Lifestyle/Pyshcological - Covert Power - Position - Reputation - Membership - Role in decsions - Communication behavior






16. They read to get information they think will be useful in daily living






17. ualitative and Quantitative research






18. A collection of all that is known about the situation






19. News media are free to report on whatever they wish - as long as they balance it with social responsibility Example: America






20. Conducted to measure one single point in time






21. Specific activties that relate to strategies - have direct action - result from strategies






22. Build on organizational strengths to take advantage of opportunities in the external environment






23. Get to know the reporters and editors - understand the constraints under which they operate - and build trust with them--every interaction counts






24. How much money/time did it take to reach those goals






25. Their level of involvement is very low - they dont have any impact in the org. and vice versa






26. MOR






27. Reuters (based in London)

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28. An information line during a crisis - has 2 parts: one that deals directly with the public - one that obtains the information - and needs to be credible before crisis






29. RACE AND ROPE Research - Action - Communication - Evaluation AND Research - Objectives - Programming - Evaluation






30. Whether or not your reached your goals






31. Identify thinsg that can go wrong and become highly visible - assign priorities - draft questions answers and solutions - focus on what do to and what to say - and develop a strategy to contain and counteract (not react and respond)






32. What's going on here and why? Methods include in depth interviewing - focus groups - ethnogrpahy






33. Defining the Problem (Or Opportunity) - Planning and Programming - Taking Action and Communication - and Evaluating the program






34. Evaluation done after the program has finished-- 'how did we do?'






35. In-person surveys - telephone surveys - self-administered surveys - mailed surveys






36. Detection - Prevention/Preparation - Containment - Recovery - Learning






37. Specific - measurable - achievable - realistic - and time-bound decisions






38. Secondary analysis - content analysis (whats in the media) and surveys

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39. The process of receiving - constructing meaning from - and responding to messages - Effective PR starts with this






40. A concise desciption of the situation






41. Hesitation - Obfuscation - Retaliation - Being Ambiguous - To be Pompous - Confrontation - and Litigations






42. Media that tried to push against restrictions made by the State. Examples: undercover websites in China that get shut down






43. When a company uses AVE's to save money and look more credible






44. Strengths (internal) Weaknesses (Internal) Opportunities (external) and Threats (external)






45. Timeliness - Impact - Proximity - Unusualness - Conflict/Controversy (TIPUC)






46. Media over which you have no direct role in decisions about media content






47. Research that has already been conducted






48. Total income or funds available - competitive necessity - Task or goal driven (least preferable) - Profit






49. Information shared with journalists who are not to share it on a wide scale until given permission






50. They read to enhance their self-image and status with others