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Public Relations: PR Basics

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Integrated program with definite plans towards goals - increased management participation - emphasis thats positive - not defensive - and careful deliberation when making choices






2. What percentage of a PR campaign SHOULD be used for research??






3. Immediate - like natural disasters or death - Emerging - like sexual harrassment or crime - and Sustained - rumors or down-sizing - scandals






4. Libraries - databases - Internet - Publications - websites - etcs.






5. Practitioners speak in terms of publicity - but media wants...?






6. Problem statement - purpose statement - audience analysis - recommendation plans - time frame - projected costs - and evaluation design






7. Use present tense - describe situation in measurable terms - do not imply solution or blame for problem - Step 1: Define the Problem. What question do we ask? What is happening now?






8. The key for public relations is that the new technology promotes what?






9. What financially supports cable television?






10. Media over which you have no direct role in decisions about media content






11. They read to get information they think will be useful in daily living






12. An information line during a crisis - has 2 parts: one that deals directly with the public - one that obtains the information - and needs to be credible before crisis






13. A collection of all that is known about the situation






14. Uses printed word - spoken word - pictures in motion - color - animation - and sound effects...the most powerful medium






15. The media are subordinate to the state - which controls the press and restricts coverage. Example: Iraq under Hussein






16. What percentage of crises are unexpected?






17. AP (Associated Press) and The United Press International






18. What percentage of crises are 'smoldering?' (building over time)






19. Their level of involvement is very low - they dont have any impact in the org. and vice versa






20. Geographics - Demographics - Lifestyle/Pyshcological - Covert Power - Position - Reputation - Membership - Role in decsions - Communication behavior






21. Specific - measurable - achievable - realistic - and time-bound decisions






22. You have a say in what is said - how it is said - when it is said and to some extent to whom it is said






23. Build on organizational strengths to take advantage of opportunities in the external environment






24. They read to enhance their self-image and status with others






25. News media are free to report on whatever they wish - as long as they balance it with social responsibility Example: America






26. Calculates how much money an org would have to pay to secure the same amount of space/time in the media as paid advertising






27. A concise desciption of the situation






28. Talk from the viewpoint of the publics interest - make the news easy to read - do not make a comment you don't want quoted - state the most important facts at the start - do not argue or lose your cool - you may rephrase a question you do not like -






29. Reach older demographics - opinion leaders tend to read the newspaper - impressive breadth in audience - has a large impact on public issues






30. Media that tried to push against restrictions made by the State. Examples: undercover websites in China that get shut down






31. Strengths (internal) Weaknesses (Internal) Opportunities (external) and Threats (external)






32. RACE AND ROPE Research - Action - Communication - Evaluation AND Research - Objectives - Programming - Evaluation






33. People who recognize that they are involved but have not communicated it






34. Any announcement that promotes programs and services of the government and voluntary agencies--no payment is made to the station for broadcasting it






35. The State controls the media and requires it to promote only what they think Example: Media in China and Cuba






36. Media is relatively free - as long as it supports national goals and heads toward development Example: India






37. Secondary analysis - content analysis (whats in the media) and surveys

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38. Specific activties that relate to strategies - have direct action - result from strategies






39. They read newspapers to receive advice and guidance for forming and validating an opinion






40. Evening TV news - major network news - local newspaper






41. Start with 'To' then use an accomplishment verb - Specify a key outcome to be achieved - State the outcome in quantitative terms - Set a target date for acheiving - Put it in writing and refer to it often






42. Detection - Prevention/Preparation - Containment - Recovery - Learning






43. It ensures that the message will be transmitted immediately to a wide spread audience - very influential






44. Personal contacts - Key informants - community forums - advisory boards - monitor social media






45. Making decisions about program goals and objectives - identifying key publics - setting policies or rules to guide selection of strategies - and determining those strategies






46. Evaluation done after the program has finished-- 'how did we do?'






47. Conducted to measure one single point in time






48. They read because they see it as a source of enjoyment and a habit






49. Denial - Excuse - Justfication - Corrective Action - Apology (but with no change of action)






50. Build on org strengths to counter threats in external environments







Sorry!:) No result found.

Can you answer 50 questions in 15 minutes?


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