SUBJECTS
|
BROWSE
|
CAREER CENTER
|
POPULAR
|
JOIN
|
LOGIN
Business Skills
|
Soft Skills
|
Basic Literacy
|
Certifications
About
|
Help
|
Privacy
|
Terms
|
Email
Search
Test your basic knowledge |
Public Relations: PR Basics
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Denial - Excuse - Justfication - Corrective Action - Apology (but with no change of action)
developmental media
summative evaluation
situation Analysis( Internal and External)
possible responses to crises
2. Attempt to minimize organizational weaknesses by taking advantages of external opportunities
places where one could obtain secondary research
tread-panel surveys
weaknesses and opportinities strategies
communist media
3. Start with 'To' then use an accomplishment verb - Specify a key outcome to be achieved - State the outcome in quantitative terms - Set a target date for acheiving - Put it in writing and refer to it often
guidelines for writing a program objective
communist media
outcomes of a program
types of surveys
4. On-going evaluation in-progress during the program-- 'How are we doing?'
secondary research
guidelines to writing useful problem statements
formative evaluation
big wires in the U.S
5. Defining the Problem (Or Opportunity) - Planning and Programming - Taking Action and Communication - and Evaluating the program
guidelines on giving the media the news they want
components of the circular PR Management Process
television
ways a company can use budgeting for PR
6. The process of identifying who is involved and affected by the situation
guidelines for Good Media Relations
14%
stakeholder analysis?
guidelines for writing a program objective
7. How much do people use information in the problem situation? What kinds of information do people seek? How do people use information? What predicts information use?
strategic thinking
Management by objectives
What to do
additional questions that must be answered through research
8. Give focus/direction - provide guidance/motivation - spell out the outcome criteria to be evaluated
uncontrolled media
14%
tips to writing a Program Outcome
interactive communication (all about building and maintaining relationships with the public)
9. What percentage of a PR campaign SHOULD be used for research??
things that define stakeholders
10%
research
ways a company can use budgeting for PR
10. An information line during a crisis - has 2 parts: one that deals directly with the public - one that obtains the information - and needs to be credible before crisis
scanner newspaper reader
forms of analysis used when informal methods of research aren't enough
internal factors of a situation analysis
information center
11. Calculates how much money an org would have to pay to secure the same amount of space/time in the media as paid advertising
additional questions that must be answered through research
AVE (Advertising value equivalency)
newsworthy event criteria
guidelines on giving the media the news they want
12. Media is relatively free - as long as it supports national goals and heads toward development Example: India
developmental media
qualitative research methods
main obstacles in planning
steps to creating an evaluation program at your organization
13. When a company uses AVE's to save money and look more credible
forms of analysis used when informal methods of research aren't enough
ways to analyze media coverage
PR effectivness
multiplier effect
14. They read to get information they think will be useful in daily living
instrumental newspaper reader
research
media Gatekeepers
secondary research
15. Research that has already been conducted
secondary research
components of a budget
quantitative research methods
problem statement
16. Build on organizational strengths to take advantage of opportunities in the external environment
stages of crisis management
methods to measure TV/radio audiences
guidelines for writing a program objective
strengths and opportunities strategies
17. The key for public relations is that the new technology promotes what?
Examples of traditional media
places where one could obtain secondary research
interactive communication (all about building and maintaining relationships with the public)
strengths and threats strategies
18. Media over which you have no direct role in decisions about media content
attentive audience
controlled media
uncontrolled media
results of long-range planning
19. Predicting or establishing a desired future goal state - determining what forces will help or hinder movement toward te goal - and formulating a plan for achieving the desired state
news
strategic thinking
PR effectivness
revolutionary media
20. PR now tells an org how to say - what to say and...
What to do
guidelines on giving the media the news they want
mailed surveys
10%
21. A concise desciption of the situation
colors associated with different crises
problem statement
force field analysis
80%
22. A collection of all that is known about the situation
situation analysis
primary research
advantages of getting a story in print
multiplier effect
23. Identify thinsg that can go wrong and become highly visible - assign priorities - draft questions answers and solutions - focus on what do to and what to say - and develop a strategy to contain and counteract (not react and respond)
components of a budget
opinion maker newspaper reader
places where one could obtain secondary research
guidelines for handling a PR crises
24. Talk from the viewpoint of the publics interest - make the news easy to read - do not make a comment you don't want quoted - state the most important facts at the start - do not argue or lose your cool - you may rephrase a question you do not like -
controlled media
guidelines for working with medi
guidelines on giving the media the news they want
possible responses to crises
25. Knowledge outcome - Predisposition (Opinion/attitude) outcome - and behavioral outcome
forms of analysis used when informal methods of research aren't enough
outcomes of a program
publice service announcement
PR efficiency
26. They read for varied reasons that don't belong in any other category
developmental media
scanner newspaper reader
uncontrolled media
advertising
27. Yellow = current crises - Green = emerging crises - Brown = old crises
colors associated with different crises
strengths and opportunities strategies
PR efficiency
Management by objectives
28. Treating an abstraction as if it exists as a concrete material entity
places where one could obtain secondary research
stages of crisis management
components of the circular PR Management Process
reification
29. Starts with someone making a value judgement that something is wrong - could be wrong - or could be better
listening
problem definition
budgeting tips
television
30. When people communicate and organize to do something about the situation they are involved in
stakeholder analysis?
tips to writing a Program Outcome
active public
10%
31. Information shared with journalists who are not to share it on a wide scale until given permission
multiplier effect
weakness and threats strategies
embargoed news
advertising
32. What percent of media relations is Preparation?
common mistakes in handling crises
primary research
80%
pleasure newspaper reader
33. Geographics - Demographics - Lifestyle/Pyshcological - Covert Power - Position - Reputation - Membership - Role in decsions - Communication behavior
potential audience
western media
things that define stakeholders
additional questions that must be answered through research
34. Define your objectives/mission - Define audience/what motivated them - Define metrics/critera to use - Compare yourself with the competition - Pick your measurement tool - Analyze results and make this a regular occurence
the PR process
steps to creating an evaluation program at your organization
newsworthy event criteria
things that define stakeholders
35. Evening TV news - major network news - local newspaper
television
secondary research
Examples of traditional media
communist media
36. Get to know the reporters and editors - understand the constraints under which they operate - and build trust with them--every interaction counts
qualitative research methods
pleasure newspaper reader
research
to build a relationship with the media
37. Practitioners speak in terms of publicity - but media wants...?
news
revolutionary media
publice service announcement
research
38. RACE AND ROPE Research - Action - Communication - Evaluation AND Research - Objectives - Programming - Evaluation
the PR process
formal research
The PR practitioners
reification
39. News media are free to report on whatever they wish - as long as they balance it with social responsibility Example: America
force field analysis
western media
PR efficiency
primary research
40. What percentage of crises are 'smoldering?' (building over time)
80%
advertising
controlled media
78%
41. They make decisions to either minimize negative forces or maximize positive forces - that is always their focus
force field analysis
guidelines to writing useful problem statements
authoritarian International media
external factors of a situation analysis?
42. Conducted over a long period of time
developmental media
formative evaluation
tread-panel surveys
media Gatekeepers
43. You have a say in what is said - how it is said - when it is said and to some extent to whom it is said
communist media
controlled media
ways a company can use budgeting for PR
78%
44. They read because they see it as a source of enjoyment and a habit
PR effectivness
78%
pleasure newspaper reader
guidelines for writing a program objective
45. Total income or funds available - competitive necessity - Task or goal driven (least preferable) - Profit
components of the circular PR Management Process
embargoed news
ways a company can use budgeting for PR
additional questions that must be answered through research
46. Failure of employers to include the PR practitioner in decisions - perception of PR as 'communication support' - absence of 'agreed-upon' objectives - inadequate time - frustrations and delays
main obstacles in planning
things that define stakeholders
components of the circular PR Management Process
methods to measure TV/radio audiences
47. Whose job is it to educate and train executives to deal with the press?
The PR practitioners
80%
components of the circular PR Management Process
nonpublic
48. Hesitation - Obfuscation - Retaliation - Being Ambiguous - To be Pompous - Confrontation - and Litigations
common mistakes in handling crises
research
latent public
tactics
49. Number of people who attend to messages and attend events--measured by Readership - listenership - and viewership
newsworthy event criteria
guidelines on giving the media the news they want
types of crises
attentive audience
50. Integrated program with definite plans towards goals - increased management participation - emphasis thats positive - not defensive - and careful deliberation when making choices
results of long-range planning
guidelines for handling a PR crises
nonpublic
the PR process
Sorry!:) No result found.
Can you answer 50 questions in 15 minutes?
Let me suggest you:
Browse all subjects
Browse all tests
Most popular tests
Major Subjects
Tests & Exams
AP
CLEP
DSST
GRE
SAT
GMAT
Certifications
CISSP go to https://www.isc2.org/
PMP
ITIL
RHCE
MCTS
More...
IT Skills
Android Programming
Data Modeling
Objective C Programming
Basic Python Programming
Adobe Illustrator
More...
Business Skills
Advertising Techniques
Business Accounting Basics
Business Strategy
Human Resource Management
Marketing Basics
More...
Soft Skills
Body Language
People Skills
Public Speaking
Persuasion
Job Hunting And Resumes
More...
Vocabulary
GRE Vocab
SAT Vocab
TOEFL Essential Vocab
Basic English Words For All
Global Words You Should Know
Business English
More...
Languages
AP German Vocab
AP Latin Vocab
SAT Subject Test: French
Italian Survival
Norwegian Survival
More...
Engineering
Audio Engineering
Computer Science Engineering
Aerospace Engineering
Chemical Engineering
Structural Engineering
More...
Health Sciences
Basic Nursing Skills
Health Science Language Fundamentals
Veterinary Technology Medical Language
Cardiology
Clinical Surgery
More...
English
Grammar Fundamentals
Literary And Rhetorical Vocab
Elements Of Style Vocab
Introduction To English Major
Complete Advanced Sentences
Literature
Homonyms
More...
Math
Algebra Formulas
Basic Arithmetic: Measurements
Metric Conversions
Geometric Properties
Important Math Facts
Number Sense Vocab
Business Math
More...
Other Major Subjects
Science
Economics
History
Law
Performing-arts
Cooking
Logic & Reasoning
Trivia
Browse all subjects
Browse all tests
Most popular tests