Test your basic knowledge |

Public Relations: PR Basics

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Practitioners speak in terms of publicity - but media wants...?






2. You have a say in what is said - how it is said - when it is said and to some extent to whom it is said






3. Secondary analysis - content analysis (whats in the media) and surveys

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4. Whose job is it to educate and train executives to deal with the press?






5. Specific activties that relate to strategies - have direct action - result from strategies






6. News media are free to report on whatever they wish - as long as they balance it with social responsibility Example: America






7. The State controls the media and requires it to promote only what they think Example: Media in China and Cuba






8. Product recall - fatal accidents - natural disasters - sexual harrassment






9. Build on org strengths to counter threats in external environments






10. Integrated program with definite plans towards goals - increased management participation - emphasis thats positive - not defensive - and careful deliberation when making choices






11. Yellow = current crises - Green = emerging crises - Brown = old crises






12. They read because they see it as a source of enjoyment and a habit






13. Defining the Problem (Or Opportunity) - Planning and Programming - Taking Action and Communication - and Evaluating the program






14. What questions do we ask? What is involved/affected? What positive and negative forces are operating?






15. Personal contacts - Key informants - community forums - advisory boards - monitor social media






16. What percentage of crises are 'smoldering?' (building over time)






17. People who are unaware of their connections with others due to an issue






18. Build on organizational strengths to take advantage of opportunities in the external environment






19. AP (Associated Press) and The United Press International






20. Any announcement that promotes programs and services of the government and voluntary agencies--no payment is made to the station for broadcasting it






21. What's going on here and why? Methods include in depth interviewing - focus groups - ethnogrpahy






22. How much do people use information in the problem situation? What kinds of information do people seek? How do people use information? What predicts information use?






23. _____ has the advantage of interactive conversation with its publics - and it has a personal appeal becuase it is the spoken word






24. Evening TV news - major network news - local newspaper






25. They make decisions to either minimize negative forces or maximize positive forces - that is always their focus






26. Documentation of an organizations efforts for the purpose of understanding how it communicates with its publics






27. Diary - meter - people-meter - and telephone interview






28. Media that tried to push against restrictions made by the State. Examples: undercover websites in China that get shut down






29. Get to know the reporters and editors - understand the constraints under which they operate - and build trust with them--every interaction counts






30. Original research






31. They read to get information they think will be useful in daily living






32. Libraries - databases - Internet - Publications - websites - etcs.






33. What percentage of crises are unexpected?






34. Knowledge outcome - Predisposition (Opinion/attitude) outcome - and behavioral outcome






35. They read for varied reasons that don't belong in any other category






36. Specific - measurable - achievable - realistic - and time-bound decisions






37. Talk from the viewpoint of the publics interest - make the news easy to read - do not make a comment you don't want quoted - state the most important facts at the start - do not argue or lose your cool - you may rephrase a question you do not like -






38. Number of people exposed to your program messages






39. When a company uses AVE's to save money and look more credible






40. Denial - Excuse - Justfication - Corrective Action - Apology (but with no change of action)






41. Know the cost of what you propose - base budget on goals and objectives - use a spreadsheet to manage costs






42. In-person surveys - telephone surveys - self-administered surveys - mailed surveys






43. A concise desciption of the situation






44. Their level of involvement is very low - they dont have any impact in the org. and vice versa






45. Information must be newsworthy - It must be up to the standards of that media - Must be a timely report of the issue - Must be the right definition of news (you would need to research that company/organization)






46. Attempt to minimize both organizational weaknesses and external threats






47. Research that has already been conducted






48. History of the situation - study of who is involved/affected/gathering information about stakeholders






49. It ensures that the message will be transmitted immediately to a wide spread audience - very influential






50. Starts with someone making a value judgement that something is wrong - could be wrong - or could be better