Test your basic knowledge |

Public Relations: PR Basics

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Shoot squarely (be honest) - Give Service (give them what they want) - Do not beg for a story - Do not ask for 'kills' (suppressing a story) - Do not Flood the media (stick to what is news only)






2. MOR






3. Talk from the viewpoint of the publics interest - make the news easy to read - do not make a comment you don't want quoted - state the most important facts at the start - do not argue or lose your cool - you may rephrase a question you do not like -






4. The State controls the media and requires it to promote only what they think Example: Media in China and Cuba






5. Uses printed word - spoken word - pictures in motion - color - animation - and sound effects...the most powerful medium






6. Timeliness - Impact - Proximity - Unusualness - Conflict/Controversy (TIPUC)






7. What percentage of crises are 'smoldering?' (building over time)






8. They read to enhance their self-image and status with others






9. Identify thinsg that can go wrong and become highly visible - assign priorities - draft questions answers and solutions - focus on what do to and what to say - and develop a strategy to contain and counteract (not react and respond)






10. Defining the Problem (Or Opportunity) - Planning and Programming - Taking Action and Communication - and Evaluating the program






11. Total income or funds available - competitive necessity - Task or goal driven (least preferable) - Profit






12. Define your objectives/mission - Define audience/what motivated them - Define metrics/critera to use - Compare yourself with the competition - Pick your measurement tool - Analyze results and make this a regular occurence






13. RACE AND ROPE Research - Action - Communication - Evaluation AND Research - Objectives - Programming - Evaluation






14. Product recall - fatal accidents - natural disasters - sexual harrassment






15. Build on organizational strengths to take advantage of opportunities in the external environment






16. When people communicate and organize to do something about the situation they are involved in






17. Calculates how much money an org would have to pay to secure the same amount of space/time in the media as paid advertising






18. Policies - procedures - and actions related to the problem






19. It ensures that the message will be transmitted immediately to a wide spread audience - very influential






20. A collection of all that is known about the situation






21. Information shared with journalists who are not to share it on a wide scale until given permission






22. You have a say in what is said - how it is said - when it is said and to some extent to whom it is said






23. They read because they see it as a source of enjoyment and a habit






24. Build on org strengths to counter threats in external environments






25. Whether or not your reached your goals






26. How much money/time did it take to reach those goals






27. Number of people exposed to your program messages






28. Problem statement - purpose statement - audience analysis - recommendation plans - time frame - projected costs - and evaluation design






29. History of the situation - study of who is involved/affected/gathering information about stakeholders






30. Knowledge outcome - Predisposition (Opinion/attitude) outcome - and behavioral outcome






31. What percentage of crises are unexpected?






32. They make decisions to either minimize negative forces or maximize positive forces - that is always their focus






33. Making decisions about program goals and objectives - identifying key publics - setting policies or rules to guide selection of strategies - and determining those strategies






34. Practitioners speak in terms of publicity - but media wants...?






35. Best for counting - predicting and analyzing. Methods include content analysis and survey research






36. Media is relatively free - as long as it supports national goals and heads toward development Example: India






37. Treating an abstraction as if it exists as a concrete material entity






38. Give focus/direction - provide guidance/motivation - spell out the outcome criteria to be evaluated






39. They read to get information they think will be useful in daily living






40. Yellow = current crises - Green = emerging crises - Brown = old crises






41. Start with 'To' then use an accomplishment verb - Specify a key outcome to be achieved - State the outcome in quantitative terms - Set a target date for acheiving - Put it in writing and refer to it often






42. The process of receiving - constructing meaning from - and responding to messages - Effective PR starts with this






43. Reuters (based in London)

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44. The process of identifying who is involved and affected by the situation






45. Detection - Prevention/Preparation - Containment - Recovery - Learning






46. Libraries - databases - Internet - Publications - websites - etcs.






47. ualitative and Quantitative research






48. Get to know the reporters and editors - understand the constraints under which they operate - and build trust with them--every interaction counts






49. How much do people use information in the problem situation? What kinds of information do people seek? How do people use information? What predicts information use?






50. Specific - measurable - achievable - realistic - and time-bound decisions