Test your basic knowledge |

Public Relations: PR Basics

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Problem statement - purpose statement - audience analysis - recommendation plans - time frame - projected costs - and evaluation design






2. What financially supports cable television?






3. A collection of all that is known about the situation






4. Practitioners speak in terms of publicity - but media wants...?






5. Information must be newsworthy - It must be up to the standards of that media - Must be a timely report of the issue - Must be the right definition of news (you would need to research that company/organization)






6. Number of people exposed to your program messages






7. Personal contacts - Key informants - community forums - advisory boards - monitor social media






8. Integrated program with definite plans towards goals - increased management participation - emphasis thats positive - not defensive - and careful deliberation when making choices






9. Geographics - Demographics - Lifestyle/Pyshcological - Covert Power - Position - Reputation - Membership - Role in decsions - Communication behavior






10. _____ has the advantage of interactive conversation with its publics - and it has a personal appeal becuase it is the spoken word






11. Whether or not your reached your goals






12. What percent of media relations is Preparation?






13. Attempt to minimize both organizational weaknesses and external threats






14. Starts with someone making a value judgement that something is wrong - could be wrong - or could be better






15. Policies - procedures - and actions related to the problem






16. Timeliness - Impact - Proximity - Unusualness - Conflict/Controversy (TIPUC)






17. Knowledge outcome - Predisposition (Opinion/attitude) outcome - and behavioral outcome






18. It ensures that the message will be transmitted immediately to a wide spread audience - very influential






19. They read for varied reasons that don't belong in any other category






20. MBO emphasizes goals and objectives






21. Talk from the viewpoint of the publics interest - make the news easy to read - do not make a comment you don't want quoted - state the most important facts at the start - do not argue or lose your cool - you may rephrase a question you do not like -






22. Best for counting - predicting and analyzing. Methods include content analysis and survey research






23. Predicting or establishing a desired future goal state - determining what forces will help or hinder movement toward te goal - and formulating a plan for achieving the desired state






24. What's going on here and why? Methods include in depth interviewing - focus groups - ethnogrpahy






25. AP (Associated Press) and The United Press International






26. Hesitation - Obfuscation - Retaliation - Being Ambiguous - To be Pompous - Confrontation - and Litigations






27. A concise desciption of the situation






28. What questions do we ask? What is involved/affected? What positive and negative forces are operating?






29. On-going evaluation in-progress during the program-- 'How are we doing?'






30. Strengths (internal) Weaknesses (Internal) Opportunities (external) and Threats (external)






31. Immediate - like natural disasters or death - Emerging - like sexual harrassment or crime - and Sustained - rumors or down-sizing - scandals






32. What percentage of a PR campaign SHOULD be used for research??






33. Any announcement that promotes programs and services of the government and voluntary agencies--no payment is made to the station for broadcasting it






34. How much money/time did it take to reach those goals






35. Original research






36. News media are free to report on whatever they wish - as long as they balance it with social responsibility Example: America






37. People who are unaware of their connections with others due to an issue






38. With uncontrolled media these people control if it is reported/what - when how - etc?






39. Specific activties that relate to strategies - have direct action - result from strategies






40. What percentage of crises are unexpected?






41. Information shared with journalists who are not to share it on a wide scale until given permission






42. Evaluation done after the program has finished-- 'how did we do?'






43. They read to get information they think will be useful in daily living






44. Documentation of an organizations efforts for the purpose of understanding how it communicates with its publics






45. When people communicate and organize to do something about the situation they are involved in






46. RACE AND ROPE Research - Action - Communication - Evaluation AND Research - Objectives - Programming - Evaluation






47. The State controls the media and requires it to promote only what they think Example: Media in China and Cuba






48. Reach older demographics - opinion leaders tend to read the newspaper - impressive breadth in audience - has a large impact on public issues






49. Whose job is it to educate and train executives to deal with the press?






50. Identify thinsg that can go wrong and become highly visible - assign priorities - draft questions answers and solutions - focus on what do to and what to say - and develop a strategy to contain and counteract (not react and respond)