Test your basic knowledge |

Public Relations: PR Basics

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Build on org strengths to counter threats in external environments






2. Know the cost of what you propose - base budget on goals and objectives - use a spreadsheet to manage costs






3. They read to enhance their self-image and status with others






4. They read for varied reasons that don't belong in any other category






5. They read because they see it as a source of enjoyment and a habit






6. Media over which you have no direct role in decisions about media content






7. Evening TV news - major network news - local newspaper






8. It ensures that the message will be transmitted immediately to a wide spread audience - very influential






9. RACE AND ROPE Research - Action - Communication - Evaluation AND Research - Objectives - Programming - Evaluation






10. They make decisions to either minimize negative forces or maximize positive forces - that is always their focus






11. Strengths (internal) Weaknesses (Internal) Opportunities (external) and Threats (external)






12. People who are unaware of their connections with others due to an issue






13. Give focus/direction - provide guidance/motivation - spell out the outcome criteria to be evaluated






14. Predicting or establishing a desired future goal state - determining what forces will help or hinder movement toward te goal - and formulating a plan for achieving the desired state






15. Reuters (based in London)

Warning: Invalid argument supplied for foreach() in /var/www/html/basicversity.com/show_quiz.php on line 183


16. Original research






17. Practitioners speak in terms of publicity - but media wants...?






18. They read to get information they think will be useful in daily living






19. News media are free to report on whatever they wish - as long as they balance it with social responsibility Example: America






20. Build on organizational strengths to take advantage of opportunities in the external environment






21. Media that tried to push against restrictions made by the State. Examples: undercover websites in China that get shut down






22. When people communicate and organize to do something about the situation they are involved in






23. How much money/time did it take to reach those goals






24. Number of people exposed to your program messages






25. What percent of media relations is Preparation?






26. Research that has already been conducted






27. AP (Associated Press) and The United Press International






28. An information line during a crisis - has 2 parts: one that deals directly with the public - one that obtains the information - and needs to be credible before crisis






29. Documentation of an organizations efforts for the purpose of understanding how it communicates with its publics






30. Media is relatively free - as long as it supports national goals and heads toward development Example: India






31. Attempt to minimize both organizational weaknesses and external threats






32. Making decisions about program goals and objectives - identifying key publics - setting policies or rules to guide selection of strategies - and determining those strategies






33. People who recognize that they are involved but have not communicated it






34. What questions do we ask? What is involved/affected? What positive and negative forces are operating?






35. Number of people who attend to messages and attend events--measured by Readership - listenership - and viewership






36. Geographics - Demographics - Lifestyle/Pyshcological - Covert Power - Position - Reputation - Membership - Role in decsions - Communication behavior






37. Talk from the viewpoint of the publics interest - make the news easy to read - do not make a comment you don't want quoted - state the most important facts at the start - do not argue or lose your cool - you may rephrase a question you do not like -






38. Failure of employers to include the PR practitioner in decisions - perception of PR as 'communication support' - absence of 'agreed-upon' objectives - inadequate time - frustrations and delays






39. They save time/money - they don't have a bias - it is convenient BUT they have no control over who responds - low responses - may not be an accurate sample population






40. In-person surveys - telephone surveys - self-administered surveys - mailed surveys






41. Product recall - fatal accidents - natural disasters - sexual harrassment






42. MOR






43. Personal contacts - Key informants - community forums - advisory boards - monitor social media






44. Timeliness - Impact - Proximity - Unusualness - Conflict/Controversy (TIPUC)






45. Total income or funds available - competitive necessity - Task or goal driven (least preferable) - Profit






46. Attempt to minimize organizational weaknesses by taking advantages of external opportunities






47. What aspect of PR undergirds every step of the process?






48. The media are subordinate to the state - which controls the press and restricts coverage. Example: Iraq under Hussein






49. A concise desciption of the situation






50. The key for public relations is that the new technology promotes what?