Test your basic knowledge |

Public Relations: PR Basics

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Talk from the viewpoint of the publics interest - make the news easy to read - do not make a comment you don't want quoted - state the most important facts at the start - do not argue or lose your cool - you may rephrase a question you do not like -






2. Shoot squarely (be honest) - Give Service (give them what they want) - Do not beg for a story - Do not ask for 'kills' (suppressing a story) - Do not Flood the media (stick to what is news only)






3. When a company uses AVE's to save money and look more credible






4. Personal contacts - Key informants - community forums - advisory boards - monitor social media






5. Their level of involvement is very low - they dont have any impact in the org. and vice versa






6. What financially supports cable television?






7. The State controls the media and requires it to promote only what they think Example: Media in China and Cuba






8. It ensures that the message will be transmitted immediately to a wide spread audience - very influential






9. Media that tried to push against restrictions made by the State. Examples: undercover websites in China that get shut down






10. Know the cost of what you propose - base budget on goals and objectives - use a spreadsheet to manage costs






11. Geographics - Demographics - Lifestyle/Pyshcological - Covert Power - Position - Reputation - Membership - Role in decsions - Communication behavior






12. Specific activties that relate to strategies - have direct action - result from strategies






13. AP (Associated Press) and The United Press International






14. RACE AND ROPE Research - Action - Communication - Evaluation AND Research - Objectives - Programming - Evaluation






15. Audience reach - Placement - Prominence - Share of Voice - Message Analysis - Visuals






16. The process of receiving - constructing meaning from - and responding to messages - Effective PR starts with this






17. People who recognize that they are involved but have not communicated it






18. News media are free to report on whatever they wish - as long as they balance it with social responsibility Example: America






19. Whether or not your reached your goals






20. MBO emphasizes goals and objectives






21. What percent of media relations is Preparation?






22. Identify thinsg that can go wrong and become highly visible - assign priorities - draft questions answers and solutions - focus on what do to and what to say - and develop a strategy to contain and counteract (not react and respond)






23. How much do people use information in the problem situation? What kinds of information do people seek? How do people use information? What predicts information use?






24. Calculates how much money an org would have to pay to secure the same amount of space/time in the media as paid advertising






25. Media over which you have no direct role in decisions about media content






26. MOR






27. Libraries - databases - Internet - Publications - websites - etcs.






28. _____ has the advantage of interactive conversation with its publics - and it has a personal appeal becuase it is the spoken word






29. Build on organizational strengths to take advantage of opportunities in the external environment






30. They read because they see it as a source of enjoyment and a habit






31. The key for public relations is that the new technology promotes what?






32. An information line during a crisis - has 2 parts: one that deals directly with the public - one that obtains the information - and needs to be credible before crisis






33. ualitative and Quantitative research






34. Reuters (based in London)

Warning: Invalid argument supplied for foreach() in /var/www/html/basicversity.com/show_quiz.php on line 183


35. They make decisions to either minimize negative forces or maximize positive forces - that is always their focus






36. Policies - procedures - and actions related to the problem






37. Defining the Problem (Or Opportunity) - Planning and Programming - Taking Action and Communication - and Evaluating the program






38. History of the situation - study of who is involved/affected/gathering information about stakeholders






39. The media are subordinate to the state - which controls the press and restricts coverage. Example: Iraq under Hussein






40. Evening TV news - major network news - local newspaper






41. Detection - Prevention/Preparation - Containment - Recovery - Learning






42. What percentage of crises are unexpected?






43. Research that has already been conducted






44. Strengths (internal) Weaknesses (Internal) Opportunities (external) and Threats (external)






45. Yellow = current crises - Green = emerging crises - Brown = old crises






46. Immediate - like natural disasters or death - Emerging - like sexual harrassment or crime - and Sustained - rumors or down-sizing - scandals






47. Any announcement that promotes programs and services of the government and voluntary agencies--no payment is made to the station for broadcasting it






48. A collection of all that is known about the situation






49. Conducted over a long period of time






50. They read to enhance their self-image and status with others