SUBJECTS
|
BROWSE
|
CAREER CENTER
|
POPULAR
|
JOIN
|
LOGIN
Business Skills
|
Soft Skills
|
Basic Literacy
|
Certifications
About
|
Help
|
Privacy
|
Terms
|
Email
Search
Test your basic knowledge |
Public Relations: PR Basics
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What percentage of a PR campaign SHOULD be used for research??
situation Analysis( Internal and External)
stages of crisis management
examples of crises
10%
2. News media are free to report on whatever they wish - as long as they balance it with social responsibility Example: America
western media
ego-booster newspaper reader
news
colors associated with different crises
3. Research that has already been conducted
information center
uncontrolled media
secondary research
formal research
4. Knowledge outcome - Predisposition (Opinion/attitude) outcome - and behavioral outcome
outcomes of a program
pleasure newspaper reader
aware public
authoritarian International media
5. What questions do we ask? What is involved/affected? What positive and negative forces are operating?
radio
10%
steps to creating an evaluation program at your organization
situation Analysis( Internal and External)
6. When people communicate and organize to do something about the situation they are involved in
active public
tips to writing a Program Outcome
colors associated with different crises
outcomes of a program
7. ualitative and Quantitative research
internal factors of a situation analysis
strategic planning
formal research
problem definition
8. The process of identifying who is involved and affected by the situation
nonpublic
colors associated with different crises
stakeholder analysis?
types of crises
9. RACE AND ROPE Research - Action - Communication - Evaluation AND Research - Objectives - Programming - Evaluation
big wires in the U.S
communist media
Management by objectives
the PR process
10. Geographics - Demographics - Lifestyle/Pyshcological - Covert Power - Position - Reputation - Membership - Role in decsions - Communication behavior
things that define stakeholders
types of crises
outcomes of a program
components of the SWOT analysis
11. Hesitation - Obfuscation - Retaliation - Being Ambiguous - To be Pompous - Confrontation - and Litigations
common mistakes in handling crises
weakness and threats strategies
SMART decisions
situation Analysis( Internal and External)
12. You have a say in what is said - how it is said - when it is said and to some extent to whom it is said
controlled media
weaknesses and opportinities strategies
guidelines for Good Media Relations
information center
13. Policies - procedures - and actions related to the problem
steps to creating an evaluation program at your organization
colors associated with different crises
quantitative research methods
internal factors of a situation analysis
14. A concise desciption of the situation
Management by Objectives and Results
problem statement
multiplier effect
guidelines on giving the media the news they want
15. Personal contacts - Key informants - community forums - advisory boards - monitor social media
cross sectional surveys
SMART decisions
authoritarian International media
kinds of Informal/Explorative research?
16. Best for counting - predicting and analyzing. Methods include content analysis and survey research
quantitative research methods
situation Analysis( Internal and External)
outcomes of a program
newsworthy event criteria
17. What aspect of PR undergirds every step of the process?
cross sectional surveys
latent public
research
The PR practitioners
18. Media is relatively free - as long as it supports national goals and heads toward development Example: India
instrumental newspaper reader
external factors of a situation analysis?
authoritarian International media
developmental media
19. Build on org strengths to counter threats in external environments
additional questions that must be answered through research
guidelines for working with medi
strengths and threats strategies
weaknesses and opportinities strategies
20. With uncontrolled media these people control if it is reported/what - when how - etc?
media Gatekeepers
external factors of a situation analysis?
80%
tactics
21. They read to enhance their self-image and status with others
ego-booster newspaper reader
primary research
colors associated with different crises
latent public
22. Reach older demographics - opinion leaders tend to read the newspaper - impressive breadth in audience - has a large impact on public issues
10%
secondary research
advantages of getting a story in print
embargoed news
23. Give focus/direction - provide guidance/motivation - spell out the outcome criteria to be evaluated
ways to analyze media coverage
tips to writing a Program Outcome
listening
budgeting tips
24. Conducted over a long period of time
tread-panel surveys
publice service announcement
television
attentive audience
25. Denial - Excuse - Justfication - Corrective Action - Apology (but with no change of action)
types of surveys
PR efficiency
to build a relationship with the media
possible responses to crises
26. Libraries - databases - Internet - Publications - websites - etcs.
places where one could obtain secondary research
instrumental newspaper reader
SMART decisions
components of the SWOT analysis
27. What percent of media relations is Preparation?
multiplier effect
80%
guidelines on giving the media the news they want
interactive communication (all about building and maintaining relationships with the public)
28. Product recall - fatal accidents - natural disasters - sexual harrassment
pleasure newspaper reader
examples of crises
communication audit?
colors associated with different crises
29. Evaluation done after the program has finished-- 'how did we do?'
summative evaluation
components of a budget
secondary research
nonpublic
30. An information line during a crisis - has 2 parts: one that deals directly with the public - one that obtains the information - and needs to be credible before crisis
information center
methods to measure TV/radio audiences
situation analysis
authoritarian International media
31. Original research
problem statement
the PR process
primary research
80%
32. Immediate - like natural disasters or death - Emerging - like sexual harrassment or crime - and Sustained - rumors or down-sizing - scandals
types of crises
tactics
embargoed news
tips to writing a Program Outcome
33. Conducted to measure one single point in time
strategic planning
cross sectional surveys
problem definition
force field analysis
34. The process of receiving - constructing meaning from - and responding to messages - Effective PR starts with this
listening
nonpublic
examples of crises
western media
35. Diary - meter - people-meter - and telephone interview
methods to measure TV/radio audiences
the PR process
nonpublic
78%
36. A collection of all that is known about the situation
colors associated with different crises
possible responses to crises
situation analysis
potential audience
37. People who recognize that they are involved but have not communicated it
aware public
news
types of crises
kinds of Informal/Explorative research?
38. Attempt to minimize both organizational weaknesses and external threats
mailed surveys
qualitative research methods
weakness and threats strategies
strategic thinking
39. Calculates how much money an org would have to pay to secure the same amount of space/time in the media as paid advertising
tread-panel surveys
AVE (Advertising value equivalency)
qualitative research methods
secondary research
40. Integrated program with definite plans towards goals - increased management participation - emphasis thats positive - not defensive - and careful deliberation when making choices
multiplier effect
situation analysis
interactive communication (all about building and maintaining relationships with the public)
results of long-range planning
41. They make decisions to either minimize negative forces or maximize positive forces - that is always their focus
results of long-range planning
tips to writing a Program Outcome
force field analysis
internal factors of a situation analysis
42. They read newspapers to receive advice and guidance for forming and validating an opinion
latent public
results of long-range planning
opinion maker newspaper reader
components of the SWOT analysis
43. MOR
developmental media
guidelines for working with medi
Management by Objectives and Results
Management by objectives
44. Information must be newsworthy - It must be up to the standards of that media - Must be a timely report of the issue - Must be the right definition of news (you would need to research that company/organization)
types of crises
budgeting tips
big wires in the U.S
guidelines on giving the media the news they want
45. The media are subordinate to the state - which controls the press and restricts coverage. Example: Iraq under Hussein
Management by objectives
authoritarian International media
guidelines to writing useful problem statements
formal research
46. Build on organizational strengths to take advantage of opportunities in the external environment
examples of crises
Management by Objectives and Results
strengths and opportunities strategies
stakeholder analysis?
47. Practitioners speak in terms of publicity - but media wants...?
ways a company can use budgeting for PR
main obstacles in planning
the PR process
news
48. How much money/time did it take to reach those goals
problem statement
nonpublic
communist media
PR efficiency
49. What financially supports cable television?
scanner newspaper reader
advertising
results of long-range planning
14%
50. PR now tells an org how to say - what to say and...
What to do
publice service announcement
listening
nonpublic