Test your basic knowledge |

Public Relations: PR Basics

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A collection of all that is known about the situation






2. Get to know the reporters and editors - understand the constraints under which they operate - and build trust with them--every interaction counts






3. Whose job is it to educate and train executives to deal with the press?






4. The State controls the media and requires it to promote only what they think Example: Media in China and Cuba






5. Know the cost of what you propose - base budget on goals and objectives - use a spreadsheet to manage costs






6. Media is relatively free - as long as it supports national goals and heads toward development Example: India






7. Hesitation - Obfuscation - Retaliation - Being Ambiguous - To be Pompous - Confrontation - and Litigations






8. Research that has already been conducted






9. Practitioners speak in terms of publicity - but media wants...?






10. _____ has the advantage of interactive conversation with its publics - and it has a personal appeal becuase it is the spoken word






11. When people communicate and organize to do something about the situation they are involved in






12. They read newspapers to receive advice and guidance for forming and validating an opinion






13. PR now tells an org how to say - what to say and...






14. Policies - procedures - and actions related to the problem






15. Number of people who attend to messages and attend events--measured by Readership - listenership - and viewership






16. How much do people use information in the problem situation? What kinds of information do people seek? How do people use information? What predicts information use?






17. The process of receiving - constructing meaning from - and responding to messages - Effective PR starts with this






18. The media are subordinate to the state - which controls the press and restricts coverage. Example: Iraq under Hussein






19. Timeliness - Impact - Proximity - Unusualness - Conflict/Controversy (TIPUC)






20. Product recall - fatal accidents - natural disasters - sexual harrassment






21. They read to enhance their self-image and status with others






22. MOR






23. Conducted over a long period of time






24. Problem statement - purpose statement - audience analysis - recommendation plans - time frame - projected costs - and evaluation design






25. Documentation of an organizations efforts for the purpose of understanding how it communicates with its publics






26. Information shared with journalists who are not to share it on a wide scale until given permission






27. How much money/time did it take to reach those goals






28. Knowledge outcome - Predisposition (Opinion/attitude) outcome - and behavioral outcome






29. What percentage of crises are unexpected?






30. They make decisions to either minimize negative forces or maximize positive forces - that is always their focus






31. Original research






32. ualitative and Quantitative research






33. Reach older demographics - opinion leaders tend to read the newspaper - impressive breadth in audience - has a large impact on public issues






34. People who recognize that they are involved but have not communicated it






35. Build on org strengths to counter threats in external environments






36. What percent of media relations is Preparation?






37. Total income or funds available - competitive necessity - Task or goal driven (least preferable) - Profit






38. It ensures that the message will be transmitted immediately to a wide spread audience - very influential






39. In-person surveys - telephone surveys - self-administered surveys - mailed surveys






40. They read for varied reasons that don't belong in any other category






41. Predicting or establishing a desired future goal state - determining what forces will help or hinder movement toward te goal - and formulating a plan for achieving the desired state






42. Defining the Problem (Or Opportunity) - Planning and Programming - Taking Action and Communication - and Evaluating the program






43. Starts with someone making a value judgement that something is wrong - could be wrong - or could be better






44. Libraries - databases - Internet - Publications - websites - etcs.






45. When a company uses AVE's to save money and look more credible






46. RACE AND ROPE Research - Action - Communication - Evaluation AND Research - Objectives - Programming - Evaluation






47. Failure of employers to include the PR practitioner in decisions - perception of PR as 'communication support' - absence of 'agreed-upon' objectives - inadequate time - frustrations and delays






48. Media over which you have no direct role in decisions about media content






49. Use present tense - describe situation in measurable terms - do not imply solution or blame for problem - Step 1: Define the Problem. What question do we ask? What is happening now?






50. People who are unaware of their connections with others due to an issue