Test your basic knowledge |

Public Relations: PR Basics

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. On-going evaluation in-progress during the program-- 'How are we doing?'






2. When people communicate and organize to do something about the situation they are involved in






3. History of the situation - study of who is involved/affected/gathering information about stakeholders






4. They save time/money - they don't have a bias - it is convenient BUT they have no control over who responds - low responses - may not be an accurate sample population






5. Media is relatively free - as long as it supports national goals and heads toward development Example: India






6. Best for counting - predicting and analyzing. Methods include content analysis and survey research






7. Attempt to minimize both organizational weaknesses and external threats






8. Media over which you have no direct role in decisions about media content






9. Build on organizational strengths to take advantage of opportunities in the external environment






10. Identify thinsg that can go wrong and become highly visible - assign priorities - draft questions answers and solutions - focus on what do to and what to say - and develop a strategy to contain and counteract (not react and respond)






11. Number of people who attend to messages and attend events--measured by Readership - listenership - and viewership






12. What percentage of a PR campaign SHOULD be used for research??






13. What percentage of crises are unexpected?






14. Conducted over a long period of time






15. MBO emphasizes goals and objectives






16. MOR






17. Problem statement - purpose statement - audience analysis - recommendation plans - time frame - projected costs - and evaluation design






18. Detection - Prevention/Preparation - Containment - Recovery - Learning






19. Failure of employers to include the PR practitioner in decisions - perception of PR as 'communication support' - absence of 'agreed-upon' objectives - inadequate time - frustrations and delays






20. The key for public relations is that the new technology promotes what?






21. _____ has the advantage of interactive conversation with its publics - and it has a personal appeal becuase it is the spoken word






22. Geographics - Demographics - Lifestyle/Pyshcological - Covert Power - Position - Reputation - Membership - Role in decsions - Communication behavior






23. Diary - meter - people-meter - and telephone interview






24. Attempt to minimize organizational weaknesses by taking advantages of external opportunities






25. It ensures that the message will be transmitted immediately to a wide spread audience - very influential






26. Predicting or establishing a desired future goal state - determining what forces will help or hinder movement toward te goal - and formulating a plan for achieving the desired state






27. Product recall - fatal accidents - natural disasters - sexual harrassment






28. Evaluation done after the program has finished-- 'how did we do?'






29. The process of receiving - constructing meaning from - and responding to messages - Effective PR starts with this






30. RACE AND ROPE Research - Action - Communication - Evaluation AND Research - Objectives - Programming - Evaluation






31. Knowledge outcome - Predisposition (Opinion/attitude) outcome - and behavioral outcome






32. Total income or funds available - competitive necessity - Task or goal driven (least preferable) - Profit






33. Strengths (internal) Weaknesses (Internal) Opportunities (external) and Threats (external)






34. Specific activties that relate to strategies - have direct action - result from strategies






35. Calculates how much money an org would have to pay to secure the same amount of space/time in the media as paid advertising






36. Reuters (based in London)

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37. What percent of media relations is Preparation?






38. Secondary analysis - content analysis (whats in the media) and surveys

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39. They read because they see it as a source of enjoyment and a habit






40. PR now tells an org how to say - what to say and...






41. Personal contacts - Key informants - community forums - advisory boards - monitor social media






42. Research that has already been conducted






43. ualitative and Quantitative research






44. Treating an abstraction as if it exists as a concrete material entity






45. Information shared with journalists who are not to share it on a wide scale until given permission






46. Number of people exposed to your program messages






47. People who are unaware of their connections with others due to an issue






48. Uses printed word - spoken word - pictures in motion - color - animation - and sound effects...the most powerful medium






49. Whether or not your reached your goals






50. Conducted to measure one single point in time