Test your basic knowledge |

Public Relations: PR Basics

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Specific - measurable - achievable - realistic - and time-bound decisions






2. News media are free to report on whatever they wish - as long as they balance it with social responsibility Example: America






3. On-going evaluation in-progress during the program-- 'How are we doing?'






4. Integrated program with definite plans towards goals - increased management participation - emphasis thats positive - not defensive - and careful deliberation when making choices






5. Give focus/direction - provide guidance/motivation - spell out the outcome criteria to be evaluated






6. Detection - Prevention/Preparation - Containment - Recovery - Learning






7. When a company uses AVE's to save money and look more credible






8. When people communicate and organize to do something about the situation they are involved in






9. Best for counting - predicting and analyzing. Methods include content analysis and survey research






10. MBO emphasizes goals and objectives






11. Number of people who attend to messages and attend events--measured by Readership - listenership - and viewership






12. Strengths (internal) Weaknesses (Internal) Opportunities (external) and Threats (external)






13. Get to know the reporters and editors - understand the constraints under which they operate - and build trust with them--every interaction counts






14. People who recognize that they are involved but have not communicated it






15. Libraries - databases - Internet - Publications - websites - etcs.






16. Defining the Problem (Or Opportunity) - Planning and Programming - Taking Action and Communication - and Evaluating the program






17. The State controls the media and requires it to promote only what they think Example: Media in China and Cuba






18. Information shared with journalists who are not to share it on a wide scale until given permission






19. The process of receiving - constructing meaning from - and responding to messages - Effective PR starts with this






20. Any announcement that promotes programs and services of the government and voluntary agencies--no payment is made to the station for broadcasting it






21. Attempt to minimize both organizational weaknesses and external threats






22. They read to get information they think will be useful in daily living






23. Documentation of an organizations efforts for the purpose of understanding how it communicates with its publics






24. Immediate - like natural disasters or death - Emerging - like sexual harrassment or crime - and Sustained - rumors or down-sizing - scandals






25. Calculates how much money an org would have to pay to secure the same amount of space/time in the media as paid advertising






26. What percentage of a PR campaign SHOULD be used for research??






27. Use present tense - describe situation in measurable terms - do not imply solution or blame for problem - Step 1: Define the Problem. What question do we ask? What is happening now?






28. _____ has the advantage of interactive conversation with its publics - and it has a personal appeal becuase it is the spoken word






29. They make decisions to either minimize negative forces or maximize positive forces - that is always their focus






30. RACE AND ROPE Research - Action - Communication - Evaluation AND Research - Objectives - Programming - Evaluation






31. Media is relatively free - as long as it supports national goals and heads toward development Example: India






32. Conducted to measure one single point in time






33. Failure of employers to include the PR practitioner in decisions - perception of PR as 'communication support' - absence of 'agreed-upon' objectives - inadequate time - frustrations and delays






34. What percent of media relations is Preparation?






35. Conducted over a long period of time






36. Media that tried to push against restrictions made by the State. Examples: undercover websites in China that get shut down






37. Practitioners speak in terms of publicity - but media wants...?






38. Start with 'To' then use an accomplishment verb - Specify a key outcome to be achieved - State the outcome in quantitative terms - Set a target date for acheiving - Put it in writing and refer to it often






39. What percentage of crises are unexpected?






40. What's going on here and why? Methods include in depth interviewing - focus groups - ethnogrpahy






41. PR now tells an org how to say - what to say and...






42. Whether or not your reached your goals






43. Specific activties that relate to strategies - have direct action - result from strategies






44. They read newspapers to receive advice and guidance for forming and validating an opinion






45. They save time/money - they don't have a bias - it is convenient BUT they have no control over who responds - low responses - may not be an accurate sample population






46. Evaluation done after the program has finished-- 'how did we do?'






47. Making decisions about program goals and objectives - identifying key publics - setting policies or rules to guide selection of strategies - and determining those strategies






48. How much money/time did it take to reach those goals






49. What questions do we ask? What is involved/affected? What positive and negative forces are operating?






50. The key for public relations is that the new technology promotes what?