Test your basic knowledge |

Public Relations: PR Basics

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Build on organizational strengths to take advantage of opportunities in the external environment






2. AP (Associated Press) and The United Press International






3. When people communicate and organize to do something about the situation they are involved in






4. What financially supports cable television?






5. PR now tells an org how to say - what to say and...






6. You have a say in what is said - how it is said - when it is said and to some extent to whom it is said






7. Information must be newsworthy - It must be up to the standards of that media - Must be a timely report of the issue - Must be the right definition of news (you would need to research that company/organization)






8. Talk from the viewpoint of the publics interest - make the news easy to read - do not make a comment you don't want quoted - state the most important facts at the start - do not argue or lose your cool - you may rephrase a question you do not like -






9. It ensures that the message will be transmitted immediately to a wide spread audience - very influential






10. Product recall - fatal accidents - natural disasters - sexual harrassment






11. What percentage of crises are 'smoldering?' (building over time)






12. How much do people use information in the problem situation? What kinds of information do people seek? How do people use information? What predicts information use?






13. Get to know the reporters and editors - understand the constraints under which they operate - and build trust with them--every interaction counts






14. Treating an abstraction as if it exists as a concrete material entity






15. Conducted to measure one single point in time






16. Secondary analysis - content analysis (whats in the media) and surveys

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17. Problem statement - purpose statement - audience analysis - recommendation plans - time frame - projected costs - and evaluation design






18. Original research






19. Detection - Prevention/Preparation - Containment - Recovery - Learning






20. Know the cost of what you propose - base budget on goals and objectives - use a spreadsheet to manage costs






21. Integrated program with definite plans towards goals - increased management participation - emphasis thats positive - not defensive - and careful deliberation when making choices






22. Shoot squarely (be honest) - Give Service (give them what they want) - Do not beg for a story - Do not ask for 'kills' (suppressing a story) - Do not Flood the media (stick to what is news only)






23. Defining the Problem (Or Opportunity) - Planning and Programming - Taking Action and Communication - and Evaluating the program






24. Immediate - like natural disasters or death - Emerging - like sexual harrassment or crime - and Sustained - rumors or down-sizing - scandals






25. A concise desciption of the situation






26. People who are unaware of their connections with others due to an issue






27. They read to get information they think will be useful in daily living






28. Geographics - Demographics - Lifestyle/Pyshcological - Covert Power - Position - Reputation - Membership - Role in decsions - Communication behavior






29. When a company uses AVE's to save money and look more credible






30. Number of people who attend to messages and attend events--measured by Readership - listenership - and viewership






31. Evening TV news - major network news - local newspaper






32. A collection of all that is known about the situation






33. The media are subordinate to the state - which controls the press and restricts coverage. Example: Iraq under Hussein






34. An information line during a crisis - has 2 parts: one that deals directly with the public - one that obtains the information - and needs to be credible before crisis






35. They read because they see it as a source of enjoyment and a habit






36. Attempt to minimize both organizational weaknesses and external threats






37. Specific - measurable - achievable - realistic - and time-bound decisions






38. Research that has already been conducted






39. Personal contacts - Key informants - community forums - advisory boards - monitor social media






40. In-person surveys - telephone surveys - self-administered surveys - mailed surveys






41. They read newspapers to receive advice and guidance for forming and validating an opinion






42. History of the situation - study of who is involved/affected/gathering information about stakeholders






43. Strengths (internal) Weaknesses (Internal) Opportunities (external) and Threats (external)






44. Knowledge outcome - Predisposition (Opinion/attitude) outcome - and behavioral outcome






45. They make decisions to either minimize negative forces or maximize positive forces - that is always their focus






46. With uncontrolled media these people control if it is reported/what - when how - etc?






47. Media is relatively free - as long as it supports national goals and heads toward development Example: India






48. What's going on here and why? Methods include in depth interviewing - focus groups - ethnogrpahy






49. Timeliness - Impact - Proximity - Unusualness - Conflict/Controversy (TIPUC)






50. What percentage of crises are unexpected?