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Public Relations: PR Basics

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Immediate - like natural disasters or death - Emerging - like sexual harrassment or crime - and Sustained - rumors or down-sizing - scandals






2. Strengths (internal) Weaknesses (Internal) Opportunities (external) and Threats (external)






3. What percentage of crises are unexpected?






4. In-person surveys - telephone surveys - self-administered surveys - mailed surveys






5. Diary - meter - people-meter - and telephone interview






6. Product recall - fatal accidents - natural disasters - sexual harrassment






7. Best for counting - predicting and analyzing. Methods include content analysis and survey research






8. History of the situation - study of who is involved/affected/gathering information about stakeholders






9. Hesitation - Obfuscation - Retaliation - Being Ambiguous - To be Pompous - Confrontation - and Litigations






10. Documentation of an organizations efforts for the purpose of understanding how it communicates with its publics






11. Media over which you have no direct role in decisions about media content






12. The key for public relations is that the new technology promotes what?






13. Any announcement that promotes programs and services of the government and voluntary agencies--no payment is made to the station for broadcasting it






14. Calculates how much money an org would have to pay to secure the same amount of space/time in the media as paid advertising






15. Know the cost of what you propose - base budget on goals and objectives - use a spreadsheet to manage costs






16. The process of identifying who is involved and affected by the situation






17. You have a say in what is said - how it is said - when it is said and to some extent to whom it is said






18. What aspect of PR undergirds every step of the process?






19. Reach older demographics - opinion leaders tend to read the newspaper - impressive breadth in audience - has a large impact on public issues






20. MOR






21. Making decisions about program goals and objectives - identifying key publics - setting policies or rules to guide selection of strategies - and determining those strategies






22. Uses printed word - spoken word - pictures in motion - color - animation - and sound effects...the most powerful medium






23. Denial - Excuse - Justfication - Corrective Action - Apology (but with no change of action)






24. Number of people who attend to messages and attend events--measured by Readership - listenership - and viewership






25. Media that tried to push against restrictions made by the State. Examples: undercover websites in China that get shut down






26. Evaluation done after the program has finished-- 'how did we do?'






27. Secondary analysis - content analysis (whats in the media) and surveys

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28. People who are unaware of their connections with others due to an issue






29. What percent of media relations is Preparation?






30. They read to get information they think will be useful in daily living






31. The State controls the media and requires it to promote only what they think Example: Media in China and Cuba






32. Timeliness - Impact - Proximity - Unusualness - Conflict/Controversy (TIPUC)






33. Give focus/direction - provide guidance/motivation - spell out the outcome criteria to be evaluated






34. They save time/money - they don't have a bias - it is convenient BUT they have no control over who responds - low responses - may not be an accurate sample population






35. Specific - measurable - achievable - realistic - and time-bound decisions






36. Media is relatively free - as long as it supports national goals and heads toward development Example: India






37. Identify thinsg that can go wrong and become highly visible - assign priorities - draft questions answers and solutions - focus on what do to and what to say - and develop a strategy to contain and counteract (not react and respond)






38. People who recognize that they are involved but have not communicated it






39. Information shared with journalists who are not to share it on a wide scale until given permission






40. Treating an abstraction as if it exists as a concrete material entity






41. Predicting or establishing a desired future goal state - determining what forces will help or hinder movement toward te goal - and formulating a plan for achieving the desired state






42. PR now tells an org how to say - what to say and...






43. When a company uses AVE's to save money and look more credible






44. News media are free to report on whatever they wish - as long as they balance it with social responsibility Example: America






45. Policies - procedures - and actions related to the problem






46. ualitative and Quantitative research






47. An information line during a crisis - has 2 parts: one that deals directly with the public - one that obtains the information - and needs to be credible before crisis






48. Get to know the reporters and editors - understand the constraints under which they operate - and build trust with them--every interaction counts






49. How much money/time did it take to reach those goals






50. Failure of employers to include the PR practitioner in decisions - perception of PR as 'communication support' - absence of 'agreed-upon' objectives - inadequate time - frustrations and delays







Sorry!:) No result found.

Can you answer 50 questions in 15 minutes?


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