Test your basic knowledge |

Public Relations: PR Basics

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What financially supports cable television?






2. They save time/money - they don't have a bias - it is convenient BUT they have no control over who responds - low responses - may not be an accurate sample population






3. News media are free to report on whatever they wish - as long as they balance it with social responsibility Example: America






4. On-going evaluation in-progress during the program-- 'How are we doing?'






5. History of the situation - study of who is involved/affected/gathering information about stakeholders






6. They read for varied reasons that don't belong in any other category






7. Conducted to measure one single point in time






8. Reach older demographics - opinion leaders tend to read the newspaper - impressive breadth in audience - has a large impact on public issues






9. With uncontrolled media these people control if it is reported/what - when how - etc?






10. Failure of employers to include the PR practitioner in decisions - perception of PR as 'communication support' - absence of 'agreed-upon' objectives - inadequate time - frustrations and delays






11. Problem statement - purpose statement - audience analysis - recommendation plans - time frame - projected costs - and evaluation design






12. Geographics - Demographics - Lifestyle/Pyshcological - Covert Power - Position - Reputation - Membership - Role in decsions - Communication behavior






13. Strengths (internal) Weaknesses (Internal) Opportunities (external) and Threats (external)






14. Start with 'To' then use an accomplishment verb - Specify a key outcome to be achieved - State the outcome in quantitative terms - Set a target date for acheiving - Put it in writing and refer to it often






15. Research that has already been conducted






16. Yellow = current crises - Green = emerging crises - Brown = old crises






17. When a company uses AVE's to save money and look more credible






18. Get to know the reporters and editors - understand the constraints under which they operate - and build trust with them--every interaction counts






19. ualitative and Quantitative research






20. Secondary analysis - content analysis (whats in the media) and surveys

Warning: Invalid argument supplied for foreach() in /var/www/html/basicversity.com/show_quiz.php on line 183


21. Media is relatively free - as long as it supports national goals and heads toward development Example: India






22. Information must be newsworthy - It must be up to the standards of that media - Must be a timely report of the issue - Must be the right definition of news (you would need to research that company/organization)






23. Defining the Problem (Or Opportunity) - Planning and Programming - Taking Action and Communication - and Evaluating the program






24. The media are subordinate to the state - which controls the press and restricts coverage. Example: Iraq under Hussein






25. Specific activties that relate to strategies - have direct action - result from strategies






26. Conducted over a long period of time






27. Give focus/direction - provide guidance/motivation - spell out the outcome criteria to be evaluated






28. Original research






29. Talk from the viewpoint of the publics interest - make the news easy to read - do not make a comment you don't want quoted - state the most important facts at the start - do not argue or lose your cool - you may rephrase a question you do not like -






30. Evening TV news - major network news - local newspaper






31. Uses printed word - spoken word - pictures in motion - color - animation - and sound effects...the most powerful medium






32. Media over which you have no direct role in decisions about media content






33. Whether or not your reached your goals






34. Integrated program with definite plans towards goals - increased management participation - emphasis thats positive - not defensive - and careful deliberation when making choices






35. Any announcement that promotes programs and services of the government and voluntary agencies--no payment is made to the station for broadcasting it






36. They read because they see it as a source of enjoyment and a habit






37. What aspect of PR undergirds every step of the process?






38. What percentage of a PR campaign SHOULD be used for research??






39. Identify thinsg that can go wrong and become highly visible - assign priorities - draft questions answers and solutions - focus on what do to and what to say - and develop a strategy to contain and counteract (not react and respond)






40. Define your objectives/mission - Define audience/what motivated them - Define metrics/critera to use - Compare yourself with the competition - Pick your measurement tool - Analyze results and make this a regular occurence






41. Know the cost of what you propose - base budget on goals and objectives - use a spreadsheet to manage costs






42. Predicting or establishing a desired future goal state - determining what forces will help or hinder movement toward te goal - and formulating a plan for achieving the desired state






43. Attempt to minimize both organizational weaknesses and external threats






44. Diary - meter - people-meter - and telephone interview






45. Documentation of an organizations efforts for the purpose of understanding how it communicates with its publics






46. The State controls the media and requires it to promote only what they think Example: Media in China and Cuba






47. They read to get information they think will be useful in daily living






48. A concise desciption of the situation






49. Starts with someone making a value judgement that something is wrong - could be wrong - or could be better






50. The key for public relations is that the new technology promotes what?






Can you answer 50 questions in 15 minutes?



Let me suggest you:

Browse all subjects

Browse all tests

Most popular tests



Major Subjects

Tests & Exams


AP
CLEP
DSST
GRE
SAT
GMAT

Browse all subjects

Browse all tests

Most popular tests