Test your basic knowledge |

Public Relations: PR Basics

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. History of the situation - study of who is involved/affected/gathering information about stakeholders






2. ualitative and Quantitative research






3. Give focus/direction - provide guidance/motivation - spell out the outcome criteria to be evaluated






4. They save time/money - they don't have a bias - it is convenient BUT they have no control over who responds - low responses - may not be an accurate sample population






5. A collection of all that is known about the situation






6. Making decisions about program goals and objectives - identifying key publics - setting policies or rules to guide selection of strategies - and determining those strategies






7. What's going on here and why? Methods include in depth interviewing - focus groups - ethnogrpahy






8. Reuters (based in London)

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9. Timeliness - Impact - Proximity - Unusualness - Conflict/Controversy (TIPUC)






10. They read to get information they think will be useful in daily living






11. MOR






12. Their level of involvement is very low - they dont have any impact in the org. and vice versa






13. They make decisions to either minimize negative forces or maximize positive forces - that is always their focus






14. Whether or not your reached your goals






15. Detection - Prevention/Preparation - Containment - Recovery - Learning






16. Media that tried to push against restrictions made by the State. Examples: undercover websites in China that get shut down






17. News media are free to report on whatever they wish - as long as they balance it with social responsibility Example: America






18. Conducted to measure one single point in time






19. What financially supports cable television?






20. Best for counting - predicting and analyzing. Methods include content analysis and survey research






21. People who recognize that they are involved but have not communicated it






22. Media over which you have no direct role in decisions about media content






23. Strengths (internal) Weaknesses (Internal) Opportunities (external) and Threats (external)






24. Specific - measurable - achievable - realistic - and time-bound decisions






25. What aspect of PR undergirds every step of the process?






26. Media is relatively free - as long as it supports national goals and heads toward development Example: India






27. Problem statement - purpose statement - audience analysis - recommendation plans - time frame - projected costs - and evaluation design






28. They read for varied reasons that don't belong in any other category






29. Predicting or establishing a desired future goal state - determining what forces will help or hinder movement toward te goal - and formulating a plan for achieving the desired state






30. Geographics - Demographics - Lifestyle/Pyshcological - Covert Power - Position - Reputation - Membership - Role in decsions - Communication behavior






31. AP (Associated Press) and The United Press International






32. Build on organizational strengths to take advantage of opportunities in the external environment






33. RACE AND ROPE Research - Action - Communication - Evaluation AND Research - Objectives - Programming - Evaluation






34. What questions do we ask? What is involved/affected? What positive and negative forces are operating?






35. Personal contacts - Key informants - community forums - advisory boards - monitor social media






36. MBO emphasizes goals and objectives






37. How much do people use information in the problem situation? What kinds of information do people seek? How do people use information? What predicts information use?






38. Define your objectives/mission - Define audience/what motivated them - Define metrics/critera to use - Compare yourself with the competition - Pick your measurement tool - Analyze results and make this a regular occurence






39. Defining the Problem (Or Opportunity) - Planning and Programming - Taking Action and Communication - and Evaluating the program






40. You have a say in what is said - how it is said - when it is said and to some extent to whom it is said






41. Number of people exposed to your program messages






42. Any announcement that promotes programs and services of the government and voluntary agencies--no payment is made to the station for broadcasting it






43. PR now tells an org how to say - what to say and...






44. Starts with someone making a value judgement that something is wrong - could be wrong - or could be better






45. They read newspapers to receive advice and guidance for forming and validating an opinion






46. Number of people who attend to messages and attend events--measured by Readership - listenership - and viewership






47. A concise desciption of the situation






48. Use present tense - describe situation in measurable terms - do not imply solution or blame for problem - Step 1: Define the Problem. What question do we ask? What is happening now?






49. The key for public relations is that the new technology promotes what?






50. Integrated program with definite plans towards goals - increased management participation - emphasis thats positive - not defensive - and careful deliberation when making choices