Test your basic knowledge |

Public Relations: PR Basics

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Integrated program with definite plans towards goals - increased management participation - emphasis thats positive - not defensive - and careful deliberation when making choices






2. Define your objectives/mission - Define audience/what motivated them - Define metrics/critera to use - Compare yourself with the competition - Pick your measurement tool - Analyze results and make this a regular occurence






3. Media is relatively free - as long as it supports national goals and heads toward development Example: India






4. Yellow = current crises - Green = emerging crises - Brown = old crises






5. Media that tried to push against restrictions made by the State. Examples: undercover websites in China that get shut down






6. Specific activties that relate to strategies - have direct action - result from strategies






7. Conducted over a long period of time






8. Identify thinsg that can go wrong and become highly visible - assign priorities - draft questions answers and solutions - focus on what do to and what to say - and develop a strategy to contain and counteract (not react and respond)






9. AP (Associated Press) and The United Press International






10. How much do people use information in the problem situation? What kinds of information do people seek? How do people use information? What predicts information use?






11. They make decisions to either minimize negative forces or maximize positive forces - that is always their focus






12. Whose job is it to educate and train executives to deal with the press?






13. An information line during a crisis - has 2 parts: one that deals directly with the public - one that obtains the information - and needs to be credible before crisis






14. Whether or not your reached your goals






15. Shoot squarely (be honest) - Give Service (give them what they want) - Do not beg for a story - Do not ask for 'kills' (suppressing a story) - Do not Flood the media (stick to what is news only)






16. Specific - measurable - achievable - realistic - and time-bound decisions






17. Secondary analysis - content analysis (whats in the media) and surveys

Warning: Invalid argument supplied for foreach() in /var/www/html/basicversity.com/show_quiz.php on line 183


18. Making decisions about program goals and objectives - identifying key publics - setting policies or rules to guide selection of strategies - and determining those strategies






19. Get to know the reporters and editors - understand the constraints under which they operate - and build trust with them--every interaction counts






20. Starts with someone making a value judgement that something is wrong - could be wrong - or could be better






21. Research that has already been conducted






22. Product recall - fatal accidents - natural disasters - sexual harrassment






23. Denial - Excuse - Justfication - Corrective Action - Apology (but with no change of action)






24. News media are free to report on whatever they wish - as long as they balance it with social responsibility Example: America






25. Detection - Prevention/Preparation - Containment - Recovery - Learning






26. Calculates how much money an org would have to pay to secure the same amount of space/time in the media as paid advertising






27. They read to get information they think will be useful in daily living






28. ualitative and Quantitative research






29. What percent of media relations is Preparation?






30. History of the situation - study of who is involved/affected/gathering information about stakeholders






31. Policies - procedures - and actions related to the problem






32. Know the cost of what you propose - base budget on goals and objectives - use a spreadsheet to manage costs






33. Predicting or establishing a desired future goal state - determining what forces will help or hinder movement toward te goal - and formulating a plan for achieving the desired state






34. What percentage of crises are 'smoldering?' (building over time)






35. The State controls the media and requires it to promote only what they think Example: Media in China and Cuba






36. When people communicate and organize to do something about the situation they are involved in






37. _____ has the advantage of interactive conversation with its publics - and it has a personal appeal becuase it is the spoken word






38. Reach older demographics - opinion leaders tend to read the newspaper - impressive breadth in audience - has a large impact on public issues






39. The key for public relations is that the new technology promotes what?






40. Practitioners speak in terms of publicity - but media wants...?






41. Evaluation done after the program has finished-- 'how did we do?'






42. Conducted to measure one single point in time






43. They read for varied reasons that don't belong in any other category






44. Geographics - Demographics - Lifestyle/Pyshcological - Covert Power - Position - Reputation - Membership - Role in decsions - Communication behavior






45. A concise desciption of the situation






46. Reuters (based in London)

Warning: Invalid argument supplied for foreach() in /var/www/html/basicversity.com/show_quiz.php on line 183


47. Information shared with journalists who are not to share it on a wide scale until given permission






48. Attempt to minimize both organizational weaknesses and external threats






49. The process of receiving - constructing meaning from - and responding to messages - Effective PR starts with this






50. Start with 'To' then use an accomplishment verb - Specify a key outcome to be achieved - State the outcome in quantitative terms - Set a target date for acheiving - Put it in writing and refer to it often