Test your basic knowledge |

Public Relations: PR Basics

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Calculates how much money an org would have to pay to secure the same amount of space/time in the media as paid advertising






2. Reuters (based in London)

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3. Media over which you have no direct role in decisions about media content






4. Detection - Prevention/Preparation - Containment - Recovery - Learning






5. Hesitation - Obfuscation - Retaliation - Being Ambiguous - To be Pompous - Confrontation - and Litigations






6. Timeliness - Impact - Proximity - Unusualness - Conflict/Controversy (TIPUC)






7. Original research






8. Total income or funds available - competitive necessity - Task or goal driven (least preferable) - Profit






9. Number of people exposed to your program messages






10. Attempt to minimize organizational weaknesses by taking advantages of external opportunities






11. How much money/time did it take to reach those goals






12. Define your objectives/mission - Define audience/what motivated them - Define metrics/critera to use - Compare yourself with the competition - Pick your measurement tool - Analyze results and make this a regular occurence






13. Uses printed word - spoken word - pictures in motion - color - animation - and sound effects...the most powerful medium






14. Personal contacts - Key informants - community forums - advisory boards - monitor social media






15. Any announcement that promotes programs and services of the government and voluntary agencies--no payment is made to the station for broadcasting it






16. Get to know the reporters and editors - understand the constraints under which they operate - and build trust with them--every interaction counts






17. In-person surveys - telephone surveys - self-administered surveys - mailed surveys






18. People who are unaware of their connections with others due to an issue






19. Geographics - Demographics - Lifestyle/Pyshcological - Covert Power - Position - Reputation - Membership - Role in decsions - Communication behavior






20. On-going evaluation in-progress during the program-- 'How are we doing?'






21. Specific activties that relate to strategies - have direct action - result from strategies






22. Reach older demographics - opinion leaders tend to read the newspaper - impressive breadth in audience - has a large impact on public issues






23. Practitioners speak in terms of publicity - but media wants...?






24. The process of receiving - constructing meaning from - and responding to messages - Effective PR starts with this






25. They read to get information they think will be useful in daily living






26. What questions do we ask? What is involved/affected? What positive and negative forces are operating?






27. A concise desciption of the situation






28. Attempt to minimize both organizational weaknesses and external threats






29. A collection of all that is known about the situation






30. With uncontrolled media these people control if it is reported/what - when how - etc?






31. You have a say in what is said - how it is said - when it is said and to some extent to whom it is said






32. The key for public relations is that the new technology promotes what?






33. Evening TV news - major network news - local newspaper






34. Information shared with journalists who are not to share it on a wide scale until given permission






35. They read newspapers to receive advice and guidance for forming and validating an opinion






36. Information must be newsworthy - It must be up to the standards of that media - Must be a timely report of the issue - Must be the right definition of news (you would need to research that company/organization)






37. MOR






38. Defining the Problem (Or Opportunity) - Planning and Programming - Taking Action and Communication - and Evaluating the program






39. Talk from the viewpoint of the publics interest - make the news easy to read - do not make a comment you don't want quoted - state the most important facts at the start - do not argue or lose your cool - you may rephrase a question you do not like -






40. It ensures that the message will be transmitted immediately to a wide spread audience - very influential






41. Audience reach - Placement - Prominence - Share of Voice - Message Analysis - Visuals






42. Number of people who attend to messages and attend events--measured by Readership - listenership - and viewership






43. Their level of involvement is very low - they dont have any impact in the org. and vice versa






44. Knowledge outcome - Predisposition (Opinion/attitude) outcome - and behavioral outcome






45. Conducted to measure one single point in time






46. Immediate - like natural disasters or death - Emerging - like sexual harrassment or crime - and Sustained - rumors or down-sizing - scandals






47. The process of identifying who is involved and affected by the situation






48. Failure of employers to include the PR practitioner in decisions - perception of PR as 'communication support' - absence of 'agreed-upon' objectives - inadequate time - frustrations and delays






49. They read to enhance their self-image and status with others






50. What percentage of crises are 'smoldering?' (building over time)







Sorry!:) No result found.

Can you answer 50 questions in 15 minutes?


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