Test your basic knowledge |

Public Relations: PR Basics

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. They read newspapers to receive advice and guidance for forming and validating an opinion






2. Timeliness - Impact - Proximity - Unusualness - Conflict/Controversy (TIPUC)






3. The key for public relations is that the new technology promotes what?






4. Whose job is it to educate and train executives to deal with the press?






5. Use present tense - describe situation in measurable terms - do not imply solution or blame for problem - Step 1: Define the Problem. What question do we ask? What is happening now?






6. They read to get information they think will be useful in daily living






7. What percentage of crises are 'smoldering?' (building over time)






8. Geographics - Demographics - Lifestyle/Pyshcological - Covert Power - Position - Reputation - Membership - Role in decsions - Communication behavior






9. Evening TV news - major network news - local newspaper






10. On-going evaluation in-progress during the program-- 'How are we doing?'






11. When people communicate and organize to do something about the situation they are involved in






12. Product recall - fatal accidents - natural disasters - sexual harrassment






13. Get to know the reporters and editors - understand the constraints under which they operate - and build trust with them--every interaction counts






14. Secondary analysis - content analysis (whats in the media) and surveys

Warning: Invalid argument supplied for foreach() in /var/www/html/basicversity.com/show_quiz.php on line 183


15. Specific activties that relate to strategies - have direct action - result from strategies






16. Media over which you have no direct role in decisions about media content






17. Media that tried to push against restrictions made by the State. Examples: undercover websites in China that get shut down






18. A collection of all that is known about the situation






19. They read for varied reasons that don't belong in any other category






20. Hesitation - Obfuscation - Retaliation - Being Ambiguous - To be Pompous - Confrontation - and Litigations






21. Original research






22. RACE AND ROPE Research - Action - Communication - Evaluation AND Research - Objectives - Programming - Evaluation






23. What aspect of PR undergirds every step of the process?






24. Failure of employers to include the PR practitioner in decisions - perception of PR as 'communication support' - absence of 'agreed-upon' objectives - inadequate time - frustrations and delays






25. Total income or funds available - competitive necessity - Task or goal driven (least preferable) - Profit






26. Detection - Prevention/Preparation - Containment - Recovery - Learning






27. Attempt to minimize organizational weaknesses by taking advantages of external opportunities






28. Give focus/direction - provide guidance/motivation - spell out the outcome criteria to be evaluated






29. Define your objectives/mission - Define audience/what motivated them - Define metrics/critera to use - Compare yourself with the competition - Pick your measurement tool - Analyze results and make this a regular occurence






30. Strengths (internal) Weaknesses (Internal) Opportunities (external) and Threats (external)






31. Attempt to minimize both organizational weaknesses and external threats






32. Research that has already been conducted






33. Personal contacts - Key informants - community forums - advisory boards - monitor social media






34. What percent of media relations is Preparation?






35. MOR






36. A concise desciption of the situation






37. Conducted over a long period of time






38. Build on org strengths to counter threats in external environments






39. The State controls the media and requires it to promote only what they think Example: Media in China and Cuba






40. Information must be newsworthy - It must be up to the standards of that media - Must be a timely report of the issue - Must be the right definition of news (you would need to research that company/organization)






41. Media is relatively free - as long as it supports national goals and heads toward development Example: India






42. Diary - meter - people-meter - and telephone interview






43. They read to enhance their self-image and status with others






44. Identify thinsg that can go wrong and become highly visible - assign priorities - draft questions answers and solutions - focus on what do to and what to say - and develop a strategy to contain and counteract (not react and respond)






45. Yellow = current crises - Green = emerging crises - Brown = old crises






46. An information line during a crisis - has 2 parts: one that deals directly with the public - one that obtains the information - and needs to be credible before crisis






47. _____ has the advantage of interactive conversation with its publics - and it has a personal appeal becuase it is the spoken word






48. Build on organizational strengths to take advantage of opportunities in the external environment






49. Information shared with journalists who are not to share it on a wide scale until given permission






50. Calculates how much money an org would have to pay to secure the same amount of space/time in the media as paid advertising







Sorry!:) No result found.

Can you answer 50 questions in 15 minutes?


Let me suggest you:

Browse all subjects

Browse all tests

Most popular tests



Major Subjects

Tests & Exams


AP
CLEP
DSST
GRE
SAT
GMAT

Browse all subjects

Browse all tests

Most popular tests