Test your basic knowledge |

Public Relations: PR Basics

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. How much do people use information in the problem situation? What kinds of information do people seek? How do people use information? What predicts information use?






2. They make decisions to either minimize negative forces or maximize positive forces - that is always their focus






3. Build on organizational strengths to take advantage of opportunities in the external environment






4. Reach older demographics - opinion leaders tend to read the newspaper - impressive breadth in audience - has a large impact on public issues






5. Making decisions about program goals and objectives - identifying key publics - setting policies or rules to guide selection of strategies - and determining those strategies






6. News media are free to report on whatever they wish - as long as they balance it with social responsibility Example: America






7. Treating an abstraction as if it exists as a concrete material entity






8. When people communicate and organize to do something about the situation they are involved in






9. Problem statement - purpose statement - audience analysis - recommendation plans - time frame - projected costs - and evaluation design






10. Build on org strengths to counter threats in external environments






11. Strengths (internal) Weaknesses (Internal) Opportunities (external) and Threats (external)






12. _____ has the advantage of interactive conversation with its publics - and it has a personal appeal becuase it is the spoken word






13. What percent of media relations is Preparation?






14. Identify thinsg that can go wrong and become highly visible - assign priorities - draft questions answers and solutions - focus on what do to and what to say - and develop a strategy to contain and counteract (not react and respond)






15. A concise desciption of the situation






16. What percentage of crises are unexpected?






17. Media that tried to push against restrictions made by the State. Examples: undercover websites in China that get shut down






18. Predicting or establishing a desired future goal state - determining what forces will help or hinder movement toward te goal - and formulating a plan for achieving the desired state






19. Documentation of an organizations efforts for the purpose of understanding how it communicates with its publics






20. In-person surveys - telephone surveys - self-administered surveys - mailed surveys






21. The State controls the media and requires it to promote only what they think Example: Media in China and Cuba






22. Personal contacts - Key informants - community forums - advisory boards - monitor social media






23. PR now tells an org how to say - what to say and...






24. It ensures that the message will be transmitted immediately to a wide spread audience - very influential






25. Know the cost of what you propose - base budget on goals and objectives - use a spreadsheet to manage costs






26. Uses printed word - spoken word - pictures in motion - color - animation - and sound effects...the most powerful medium






27. They read newspapers to receive advice and guidance for forming and validating an opinion






28. How much money/time did it take to reach those goals






29. Media over which you have no direct role in decisions about media content






30. The media are subordinate to the state - which controls the press and restricts coverage. Example: Iraq under Hussein






31. Evening TV news - major network news - local newspaper






32. Attempt to minimize organizational weaknesses by taking advantages of external opportunities






33. Secondary analysis - content analysis (whats in the media) and surveys

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34. MOR






35. Hesitation - Obfuscation - Retaliation - Being Ambiguous - To be Pompous - Confrontation - and Litigations






36. Research that has already been conducted






37. Information must be newsworthy - It must be up to the standards of that media - Must be a timely report of the issue - Must be the right definition of news (you would need to research that company/organization)






38. Number of people exposed to your program messages






39. Starts with someone making a value judgement that something is wrong - could be wrong - or could be better






40. Use present tense - describe situation in measurable terms - do not imply solution or blame for problem - Step 1: Define the Problem. What question do we ask? What is happening now?






41. Detection - Prevention/Preparation - Containment - Recovery - Learning






42. Defining the Problem (Or Opportunity) - Planning and Programming - Taking Action and Communication - and Evaluating the program






43. They read for varied reasons that don't belong in any other category






44. Denial - Excuse - Justfication - Corrective Action - Apology (but with no change of action)






45. Practitioners speak in terms of publicity - but media wants...?






46. Timeliness - Impact - Proximity - Unusualness - Conflict/Controversy (TIPUC)






47. Conducted to measure one single point in time






48. MBO emphasizes goals and objectives






49. Diary - meter - people-meter - and telephone interview






50. Whether or not your reached your goals