Test your basic knowledge |

Public Relations: PR Basics

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The media are subordinate to the state - which controls the press and restricts coverage. Example: Iraq under Hussein






2. They read newspapers to receive advice and guidance for forming and validating an opinion






3. What percentage of crises are 'smoldering?' (building over time)






4. When a company uses AVE's to save money and look more credible






5. An information line during a crisis - has 2 parts: one that deals directly with the public - one that obtains the information - and needs to be credible before crisis






6. Research that has already been conducted






7. What financially supports cable television?






8. MOR






9. Use present tense - describe situation in measurable terms - do not imply solution or blame for problem - Step 1: Define the Problem. What question do we ask? What is happening now?






10. They read because they see it as a source of enjoyment and a habit






11. Media over which you have no direct role in decisions about media content






12. Predicting or establishing a desired future goal state - determining what forces will help or hinder movement toward te goal - and formulating a plan for achieving the desired state






13. Product recall - fatal accidents - natural disasters - sexual harrassment






14. Start with 'To' then use an accomplishment verb - Specify a key outcome to be achieved - State the outcome in quantitative terms - Set a target date for acheiving - Put it in writing and refer to it often






15. Immediate - like natural disasters or death - Emerging - like sexual harrassment or crime - and Sustained - rumors or down-sizing - scandals






16. Build on org strengths to counter threats in external environments






17. Reach older demographics - opinion leaders tend to read the newspaper - impressive breadth in audience - has a large impact on public issues






18. Personal contacts - Key informants - community forums - advisory boards - monitor social media






19. Get to know the reporters and editors - understand the constraints under which they operate - and build trust with them--every interaction counts






20. They make decisions to either minimize negative forces or maximize positive forces - that is always their focus






21. Defining the Problem (Or Opportunity) - Planning and Programming - Taking Action and Communication - and Evaluating the program






22. Uses printed word - spoken word - pictures in motion - color - animation - and sound effects...the most powerful medium






23. Evening TV news - major network news - local newspaper






24. A concise desciption of the situation






25. Geographics - Demographics - Lifestyle/Pyshcological - Covert Power - Position - Reputation - Membership - Role in decsions - Communication behavior






26. Information shared with journalists who are not to share it on a wide scale until given permission






27. Detection - Prevention/Preparation - Containment - Recovery - Learning






28. Shoot squarely (be honest) - Give Service (give them what they want) - Do not beg for a story - Do not ask for 'kills' (suppressing a story) - Do not Flood the media (stick to what is news only)






29. Identify thinsg that can go wrong and become highly visible - assign priorities - draft questions answers and solutions - focus on what do to and what to say - and develop a strategy to contain and counteract (not react and respond)






30. Starts with someone making a value judgement that something is wrong - could be wrong - or could be better






31. A collection of all that is known about the situation






32. Total income or funds available - competitive necessity - Task or goal driven (least preferable) - Profit






33. Attempt to minimize both organizational weaknesses and external threats






34. Number of people exposed to your program messages






35. They read to get information they think will be useful in daily living






36. Build on organizational strengths to take advantage of opportunities in the external environment






37. Conducted to measure one single point in time






38. They save time/money - they don't have a bias - it is convenient BUT they have no control over who responds - low responses - may not be an accurate sample population






39. The process of receiving - constructing meaning from - and responding to messages - Effective PR starts with this






40. Whose job is it to educate and train executives to deal with the press?






41. Define your objectives/mission - Define audience/what motivated them - Define metrics/critera to use - Compare yourself with the competition - Pick your measurement tool - Analyze results and make this a regular occurence






42. Whether or not your reached your goals






43. Information must be newsworthy - It must be up to the standards of that media - Must be a timely report of the issue - Must be the right definition of news (you would need to research that company/organization)






44. ualitative and Quantitative research






45. It ensures that the message will be transmitted immediately to a wide spread audience - very influential






46. They read to enhance their self-image and status with others






47. What's going on here and why? Methods include in depth interviewing - focus groups - ethnogrpahy






48. Media that tried to push against restrictions made by the State. Examples: undercover websites in China that get shut down






49. Integrated program with definite plans towards goals - increased management participation - emphasis thats positive - not defensive - and careful deliberation when making choices






50. Making decisions about program goals and objectives - identifying key publics - setting policies or rules to guide selection of strategies - and determining those strategies







Sorry!:) No result found.

Can you answer 50 questions in 15 minutes?


Let me suggest you:

Browse all subjects

Browse all tests

Most popular tests



Major Subjects

Tests & Exams


AP
CLEP
DSST
GRE
SAT
GMAT

Browse all subjects

Browse all tests

Most popular tests