Test your basic knowledge |

Public Relations: PR Basics

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Conducted over a long period of time






2. People who are unaware of their connections with others due to an issue






3. Failure of employers to include the PR practitioner in decisions - perception of PR as 'communication support' - absence of 'agreed-upon' objectives - inadequate time - frustrations and delays






4. It ensures that the message will be transmitted immediately to a wide spread audience - very influential






5. Identify thinsg that can go wrong and become highly visible - assign priorities - draft questions answers and solutions - focus on what do to and what to say - and develop a strategy to contain and counteract (not react and respond)






6. History of the situation - study of who is involved/affected/gathering information about stakeholders






7. PR now tells an org how to say - what to say and...






8. Define your objectives/mission - Define audience/what motivated them - Define metrics/critera to use - Compare yourself with the competition - Pick your measurement tool - Analyze results and make this a regular occurence






9. What percent of media relations is Preparation?






10. A concise desciption of the situation






11. Get to know the reporters and editors - understand the constraints under which they operate - and build trust with them--every interaction counts






12. _____ has the advantage of interactive conversation with its publics - and it has a personal appeal becuase it is the spoken word






13. How much money/time did it take to reach those goals






14. With uncontrolled media these people control if it is reported/what - when how - etc?






15. The media are subordinate to the state - which controls the press and restricts coverage. Example: Iraq under Hussein






16. Attempt to minimize both organizational weaknesses and external threats






17. Total income or funds available - competitive necessity - Task or goal driven (least preferable) - Profit






18. Treating an abstraction as if it exists as a concrete material entity






19. Whose job is it to educate and train executives to deal with the press?






20. You have a say in what is said - how it is said - when it is said and to some extent to whom it is said






21. Best for counting - predicting and analyzing. Methods include content analysis and survey research






22. Whether or not your reached your goals






23. Use present tense - describe situation in measurable terms - do not imply solution or blame for problem - Step 1: Define the Problem. What question do we ask? What is happening now?






24. Secondary analysis - content analysis (whats in the media) and surveys

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25. What percentage of crises are 'smoldering?' (building over time)






26. Timeliness - Impact - Proximity - Unusualness - Conflict/Controversy (TIPUC)






27. The process of receiving - constructing meaning from - and responding to messages - Effective PR starts with this






28. When a company uses AVE's to save money and look more credible






29. Uses printed word - spoken word - pictures in motion - color - animation - and sound effects...the most powerful medium






30. Immediate - like natural disasters or death - Emerging - like sexual harrassment or crime - and Sustained - rumors or down-sizing - scandals






31. What percentage of crises are unexpected?






32. What questions do we ask? What is involved/affected? What positive and negative forces are operating?






33. Detection - Prevention/Preparation - Containment - Recovery - Learning






34. They read to enhance their self-image and status with others






35. A collection of all that is known about the situation






36. Predicting or establishing a desired future goal state - determining what forces will help or hinder movement toward te goal - and formulating a plan for achieving the desired state






37. They read newspapers to receive advice and guidance for forming and validating an opinion






38. Specific - measurable - achievable - realistic - and time-bound decisions






39. When people communicate and organize to do something about the situation they are involved in






40. MBO emphasizes goals and objectives






41. Audience reach - Placement - Prominence - Share of Voice - Message Analysis - Visuals






42. They make decisions to either minimize negative forces or maximize positive forces - that is always their focus






43. AP (Associated Press) and The United Press International






44. Original research






45. They save time/money - they don't have a bias - it is convenient BUT they have no control over who responds - low responses - may not be an accurate sample population






46. Research that has already been conducted






47. Build on organizational strengths to take advantage of opportunities in the external environment






48. Knowledge outcome - Predisposition (Opinion/attitude) outcome - and behavioral outcome






49. Documentation of an organizations efforts for the purpose of understanding how it communicates with its publics






50. MOR