Test your basic knowledge |

Public Relations: PR Basics

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Personal contacts - Key informants - community forums - advisory boards - monitor social media






2. Shoot squarely (be honest) - Give Service (give them what they want) - Do not beg for a story - Do not ask for 'kills' (suppressing a story) - Do not Flood the media (stick to what is news only)






3. Timeliness - Impact - Proximity - Unusualness - Conflict/Controversy (TIPUC)






4. PR now tells an org how to say - what to say and...






5. Talk from the viewpoint of the publics interest - make the news easy to read - do not make a comment you don't want quoted - state the most important facts at the start - do not argue or lose your cool - you may rephrase a question you do not like -






6. Practitioners speak in terms of publicity - but media wants...?






7. Know the cost of what you propose - base budget on goals and objectives - use a spreadsheet to manage costs






8. Knowledge outcome - Predisposition (Opinion/attitude) outcome - and behavioral outcome






9. People who recognize that they are involved but have not communicated it






10. Product recall - fatal accidents - natural disasters - sexual harrassment






11. The media are subordinate to the state - which controls the press and restricts coverage. Example: Iraq under Hussein






12. Integrated program with definite plans towards goals - increased management participation - emphasis thats positive - not defensive - and careful deliberation when making choices






13. Failure of employers to include the PR practitioner in decisions - perception of PR as 'communication support' - absence of 'agreed-upon' objectives - inadequate time - frustrations and delays






14. Hesitation - Obfuscation - Retaliation - Being Ambiguous - To be Pompous - Confrontation - and Litigations






15. Libraries - databases - Internet - Publications - websites - etcs.






16. Their level of involvement is very low - they dont have any impact in the org. and vice versa






17. They read for varied reasons that don't belong in any other category






18. Making decisions about program goals and objectives - identifying key publics - setting policies or rules to guide selection of strategies - and determining those strategies






19. They read because they see it as a source of enjoyment and a habit






20. On-going evaluation in-progress during the program-- 'How are we doing?'






21. Research that has already been conducted






22. What percent of media relations is Preparation?






23. What financially supports cable television?






24. Treating an abstraction as if it exists as a concrete material entity






25. Build on organizational strengths to take advantage of opportunities in the external environment






26. MBO emphasizes goals and objectives






27. A concise desciption of the situation






28. Media that tried to push against restrictions made by the State. Examples: undercover websites in China that get shut down






29. Uses printed word - spoken word - pictures in motion - color - animation - and sound effects...the most powerful medium






30. The State controls the media and requires it to promote only what they think Example: Media in China and Cuba






31. They read to enhance their self-image and status with others






32. What percentage of crises are 'smoldering?' (building over time)






33. Audience reach - Placement - Prominence - Share of Voice - Message Analysis - Visuals






34. The key for public relations is that the new technology promotes what?






35. Media is relatively free - as long as it supports national goals and heads toward development Example: India






36. _____ has the advantage of interactive conversation with its publics - and it has a personal appeal becuase it is the spoken word






37. They make decisions to either minimize negative forces or maximize positive forces - that is always their focus






38. They read to get information they think will be useful in daily living






39. Calculates how much money an org would have to pay to secure the same amount of space/time in the media as paid advertising






40. Geographics - Demographics - Lifestyle/Pyshcological - Covert Power - Position - Reputation - Membership - Role in decsions - Communication behavior






41. What's going on here and why? Methods include in depth interviewing - focus groups - ethnogrpahy






42. News media are free to report on whatever they wish - as long as they balance it with social responsibility Example: America






43. Number of people who attend to messages and attend events--measured by Readership - listenership - and viewership






44. Problem statement - purpose statement - audience analysis - recommendation plans - time frame - projected costs - and evaluation design






45. They read newspapers to receive advice and guidance for forming and validating an opinion






46. What percentage of a PR campaign SHOULD be used for research??






47. A collection of all that is known about the situation






48. Specific - measurable - achievable - realistic - and time-bound decisions






49. Evening TV news - major network news - local newspaper






50. Whose job is it to educate and train executives to deal with the press?