Test your basic knowledge |

Public Relations: PR Basics

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. They read newspapers to receive advice and guidance for forming and validating an opinion






2. ualitative and Quantitative research






3. Starts with someone making a value judgement that something is wrong - could be wrong - or could be better






4. They make decisions to either minimize negative forces or maximize positive forces - that is always their focus






5. Secondary analysis - content analysis (whats in the media) and surveys

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6. Whether or not your reached your goals






7. Shoot squarely (be honest) - Give Service (give them what they want) - Do not beg for a story - Do not ask for 'kills' (suppressing a story) - Do not Flood the media (stick to what is news only)






8. Evening TV news - major network news - local newspaper






9. In-person surveys - telephone surveys - self-administered surveys - mailed surveys






10. People who recognize that they are involved but have not communicated it






11. Information must be newsworthy - It must be up to the standards of that media - Must be a timely report of the issue - Must be the right definition of news (you would need to research that company/organization)






12. Problem statement - purpose statement - audience analysis - recommendation plans - time frame - projected costs - and evaluation design






13. Specific activties that relate to strategies - have direct action - result from strategies






14. Uses printed word - spoken word - pictures in motion - color - animation - and sound effects...the most powerful medium






15. It ensures that the message will be transmitted immediately to a wide spread audience - very influential






16. Know the cost of what you propose - base budget on goals and objectives - use a spreadsheet to manage costs






17. Reuters (based in London)

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18. Start with 'To' then use an accomplishment verb - Specify a key outcome to be achieved - State the outcome in quantitative terms - Set a target date for acheiving - Put it in writing and refer to it often






19. Original research






20. People who are unaware of their connections with others due to an issue






21. How much money/time did it take to reach those goals






22. Media over which you have no direct role in decisions about media content






23. The process of receiving - constructing meaning from - and responding to messages - Effective PR starts with this






24. What financially supports cable television?






25. They save time/money - they don't have a bias - it is convenient BUT they have no control over who responds - low responses - may not be an accurate sample population






26. You have a say in what is said - how it is said - when it is said and to some extent to whom it is said






27. They read to get information they think will be useful in daily living






28. Any announcement that promotes programs and services of the government and voluntary agencies--no payment is made to the station for broadcasting it






29. RACE AND ROPE Research - Action - Communication - Evaluation AND Research - Objectives - Programming - Evaluation






30. A collection of all that is known about the situation






31. Attempt to minimize organizational weaknesses by taking advantages of external opportunities






32. With uncontrolled media these people control if it is reported/what - when how - etc?






33. Number of people exposed to your program messages






34. Diary - meter - people-meter - and telephone interview






35. Use present tense - describe situation in measurable terms - do not imply solution or blame for problem - Step 1: Define the Problem. What question do we ask? What is happening now?






36. Whose job is it to educate and train executives to deal with the press?






37. Predicting or establishing a desired future goal state - determining what forces will help or hinder movement toward te goal - and formulating a plan for achieving the desired state






38. Best for counting - predicting and analyzing. Methods include content analysis and survey research






39. MBO emphasizes goals and objectives






40. MOR






41. Specific - measurable - achievable - realistic - and time-bound decisions






42. They read because they see it as a source of enjoyment and a habit






43. Attempt to minimize both organizational weaknesses and external threats






44. What aspect of PR undergirds every step of the process?






45. Information shared with journalists who are not to share it on a wide scale until given permission






46. Failure of employers to include the PR practitioner in decisions - perception of PR as 'communication support' - absence of 'agreed-upon' objectives - inadequate time - frustrations and delays






47. Hesitation - Obfuscation - Retaliation - Being Ambiguous - To be Pompous - Confrontation - and Litigations






48. A concise desciption of the situation






49. Define your objectives/mission - Define audience/what motivated them - Define metrics/critera to use - Compare yourself with the competition - Pick your measurement tool - Analyze results and make this a regular occurence






50. AP (Associated Press) and The United Press International