Test your basic knowledge |

Public Relations: PR Basics

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Detection - Prevention/Preparation - Containment - Recovery - Learning






2. Identify thinsg that can go wrong and become highly visible - assign priorities - draft questions answers and solutions - focus on what do to and what to say - and develop a strategy to contain and counteract (not react and respond)






3. Hesitation - Obfuscation - Retaliation - Being Ambiguous - To be Pompous - Confrontation - and Litigations






4. Personal contacts - Key informants - community forums - advisory boards - monitor social media






5. What's going on here and why? Methods include in depth interviewing - focus groups - ethnogrpahy






6. You have a say in what is said - how it is said - when it is said and to some extent to whom it is said






7. Diary - meter - people-meter - and telephone interview






8. Denial - Excuse - Justfication - Corrective Action - Apology (but with no change of action)






9. In-person surveys - telephone surveys - self-administered surveys - mailed surveys






10. They read because they see it as a source of enjoyment and a habit






11. Media over which you have no direct role in decisions about media content






12. They make decisions to either minimize negative forces or maximize positive forces - that is always their focus






13. Evening TV news - major network news - local newspaper






14. Product recall - fatal accidents - natural disasters - sexual harrassment






15. Calculates how much money an org would have to pay to secure the same amount of space/time in the media as paid advertising






16. Number of people exposed to your program messages






17. Specific - measurable - achievable - realistic - and time-bound decisions






18. Defining the Problem (Or Opportunity) - Planning and Programming - Taking Action and Communication - and Evaluating the program






19. Any announcement that promotes programs and services of the government and voluntary agencies--no payment is made to the station for broadcasting it






20. The process of receiving - constructing meaning from - and responding to messages - Effective PR starts with this






21. They read to enhance their self-image and status with others






22. Audience reach - Placement - Prominence - Share of Voice - Message Analysis - Visuals






23. Reach older demographics - opinion leaders tend to read the newspaper - impressive breadth in audience - has a large impact on public issues






24. Geographics - Demographics - Lifestyle/Pyshcological - Covert Power - Position - Reputation - Membership - Role in decsions - Communication behavior






25. News media are free to report on whatever they wish - as long as they balance it with social responsibility Example: America






26. With uncontrolled media these people control if it is reported/what - when how - etc?






27. Information must be newsworthy - It must be up to the standards of that media - Must be a timely report of the issue - Must be the right definition of news (you would need to research that company/organization)






28. _____ has the advantage of interactive conversation with its publics - and it has a personal appeal becuase it is the spoken word






29. Define your objectives/mission - Define audience/what motivated them - Define metrics/critera to use - Compare yourself with the competition - Pick your measurement tool - Analyze results and make this a regular occurence






30. Their level of involvement is very low - they dont have any impact in the org. and vice versa






31. What financially supports cable television?






32. Media is relatively free - as long as it supports national goals and heads toward development Example: India






33. Best for counting - predicting and analyzing. Methods include content analysis and survey research






34. Number of people who attend to messages and attend events--measured by Readership - listenership - and viewership






35. Build on organizational strengths to take advantage of opportunities in the external environment






36. They save time/money - they don't have a bias - it is convenient BUT they have no control over who responds - low responses - may not be an accurate sample population






37. Conducted to measure one single point in time






38. Original research






39. Documentation of an organizations efforts for the purpose of understanding how it communicates with its publics






40. A concise desciption of the situation






41. The process of identifying who is involved and affected by the situation






42. What percent of media relations is Preparation?






43. Starts with someone making a value judgement that something is wrong - could be wrong - or could be better






44. AP (Associated Press) and The United Press International






45. They read newspapers to receive advice and guidance for forming and validating an opinion






46. When a company uses AVE's to save money and look more credible






47. PR now tells an org how to say - what to say and...






48. Specific activties that relate to strategies - have direct action - result from strategies






49. History of the situation - study of who is involved/affected/gathering information about stakeholders






50. How much money/time did it take to reach those goals