Test your basic knowledge |

Public Relations: PR Basics

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Conducted to measure one single point in time






2. What percentage of crises are unexpected?






3. Media over which you have no direct role in decisions about media content






4. Policies - procedures - and actions related to the problem






5. Secondary analysis - content analysis (whats in the media) and surveys

Warning: Invalid argument supplied for foreach() in /var/www/html/basicversity.com/show_quiz.php on line 183


6. The process of identifying who is involved and affected by the situation






7. Denial - Excuse - Justfication - Corrective Action - Apology (but with no change of action)






8. Diary - meter - people-meter - and telephone interview






9. History of the situation - study of who is involved/affected/gathering information about stakeholders






10. What questions do we ask? What is involved/affected? What positive and negative forces are operating?






11. Number of people who attend to messages and attend events--measured by Readership - listenership - and viewership






12. When a company uses AVE's to save money and look more credible






13. Problem statement - purpose statement - audience analysis - recommendation plans - time frame - projected costs - and evaluation design






14. People who are unaware of their connections with others due to an issue






15. Talk from the viewpoint of the publics interest - make the news easy to read - do not make a comment you don't want quoted - state the most important facts at the start - do not argue or lose your cool - you may rephrase a question you do not like -






16. Number of people exposed to your program messages






17. Specific activties that relate to strategies - have direct action - result from strategies






18. They save time/money - they don't have a bias - it is convenient BUT they have no control over who responds - low responses - may not be an accurate sample population






19. Hesitation - Obfuscation - Retaliation - Being Ambiguous - To be Pompous - Confrontation - and Litigations






20. Shoot squarely (be honest) - Give Service (give them what they want) - Do not beg for a story - Do not ask for 'kills' (suppressing a story) - Do not Flood the media (stick to what is news only)






21. Libraries - databases - Internet - Publications - websites - etcs.






22. You have a say in what is said - how it is said - when it is said and to some extent to whom it is said






23. Failure of employers to include the PR practitioner in decisions - perception of PR as 'communication support' - absence of 'agreed-upon' objectives - inadequate time - frustrations and delays






24. Calculates how much money an org would have to pay to secure the same amount of space/time in the media as paid advertising






25. How much money/time did it take to reach those goals






26. Geographics - Demographics - Lifestyle/Pyshcological - Covert Power - Position - Reputation - Membership - Role in decsions - Communication behavior






27. MBO emphasizes goals and objectives






28. Reach older demographics - opinion leaders tend to read the newspaper - impressive breadth in audience - has a large impact on public issues






29. Documentation of an organizations efforts for the purpose of understanding how it communicates with its publics






30. In-person surveys - telephone surveys - self-administered surveys - mailed surveys






31. Specific - measurable - achievable - realistic - and time-bound decisions






32. They read to enhance their self-image and status with others






33. Information shared with journalists who are not to share it on a wide scale until given permission






34. Media is relatively free - as long as it supports national goals and heads toward development Example: India






35. Whether or not your reached your goals






36. What percentage of crises are 'smoldering?' (building over time)






37. Build on org strengths to counter threats in external environments






38. Yellow = current crises - Green = emerging crises - Brown = old crises






39. Starts with someone making a value judgement that something is wrong - could be wrong - or could be better






40. They read newspapers to receive advice and guidance for forming and validating an opinion






41. What's going on here and why? Methods include in depth interviewing - focus groups - ethnogrpahy






42. It ensures that the message will be transmitted immediately to a wide spread audience - very influential






43. The process of receiving - constructing meaning from - and responding to messages - Effective PR starts with this






44. AP (Associated Press) and The United Press International






45. _____ has the advantage of interactive conversation with its publics - and it has a personal appeal becuase it is the spoken word






46. Identify thinsg that can go wrong and become highly visible - assign priorities - draft questions answers and solutions - focus on what do to and what to say - and develop a strategy to contain and counteract (not react and respond)






47. An information line during a crisis - has 2 parts: one that deals directly with the public - one that obtains the information - and needs to be credible before crisis






48. What aspect of PR undergirds every step of the process?






49. News media are free to report on whatever they wish - as long as they balance it with social responsibility Example: America






50. Treating an abstraction as if it exists as a concrete material entity