Test your basic knowledge |

Public Relations: PR Basics

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. They read for varied reasons that don't belong in any other category






2. Evening TV news - major network news - local newspaper






3. Secondary analysis - content analysis (whats in the media) and surveys

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4. Practitioners speak in terms of publicity - but media wants...?






5. People who recognize that they are involved but have not communicated it






6. Product recall - fatal accidents - natural disasters - sexual harrassment






7. Treating an abstraction as if it exists as a concrete material entity






8. Shoot squarely (be honest) - Give Service (give them what they want) - Do not beg for a story - Do not ask for 'kills' (suppressing a story) - Do not Flood the media (stick to what is news only)






9. Start with 'To' then use an accomplishment verb - Specify a key outcome to be achieved - State the outcome in quantitative terms - Set a target date for acheiving - Put it in writing and refer to it often






10. Specific activties that relate to strategies - have direct action - result from strategies






11. Defining the Problem (Or Opportunity) - Planning and Programming - Taking Action and Communication - and Evaluating the program






12. How much do people use information in the problem situation? What kinds of information do people seek? How do people use information? What predicts information use?






13. Their level of involvement is very low - they dont have any impact in the org. and vice versa






14. What percentage of a PR campaign SHOULD be used for research??






15. _____ has the advantage of interactive conversation with its publics - and it has a personal appeal becuase it is the spoken word






16. Integrated program with definite plans towards goals - increased management participation - emphasis thats positive - not defensive - and careful deliberation when making choices






17. In-person surveys - telephone surveys - self-administered surveys - mailed surveys






18. History of the situation - study of who is involved/affected/gathering information about stakeholders






19. Media over which you have no direct role in decisions about media content






20. Total income or funds available - competitive necessity - Task or goal driven (least preferable) - Profit






21. Failure of employers to include the PR practitioner in decisions - perception of PR as 'communication support' - absence of 'agreed-upon' objectives - inadequate time - frustrations and delays






22. Identify thinsg that can go wrong and become highly visible - assign priorities - draft questions answers and solutions - focus on what do to and what to say - and develop a strategy to contain and counteract (not react and respond)






23. An information line during a crisis - has 2 parts: one that deals directly with the public - one that obtains the information - and needs to be credible before crisis






24. Get to know the reporters and editors - understand the constraints under which they operate - and build trust with them--every interaction counts






25. The process of receiving - constructing meaning from - and responding to messages - Effective PR starts with this






26. What financially supports cable television?






27. You have a say in what is said - how it is said - when it is said and to some extent to whom it is said






28. Attempt to minimize both organizational weaknesses and external threats






29. What percentage of crises are unexpected?






30. AP (Associated Press) and The United Press International






31. Whose job is it to educate and train executives to deal with the press?






32. People who are unaware of their connections with others due to an issue






33. A concise desciption of the situation






34. MOR






35. Diary - meter - people-meter - and telephone interview






36. Evaluation done after the program has finished-- 'how did we do?'






37. Specific - measurable - achievable - realistic - and time-bound decisions






38. The State controls the media and requires it to promote only what they think Example: Media in China and Cuba






39. Any announcement that promotes programs and services of the government and voluntary agencies--no payment is made to the station for broadcasting it






40. Detection - Prevention/Preparation - Containment - Recovery - Learning






41. Making decisions about program goals and objectives - identifying key publics - setting policies or rules to guide selection of strategies - and determining those strategies






42. MBO emphasizes goals and objectives






43. They make decisions to either minimize negative forces or maximize positive forces - that is always their focus






44. Number of people who attend to messages and attend events--measured by Readership - listenership - and viewership






45. When a company uses AVE's to save money and look more credible






46. Know the cost of what you propose - base budget on goals and objectives - use a spreadsheet to manage costs






47. PR now tells an org how to say - what to say and...






48. They save time/money - they don't have a bias - it is convenient BUT they have no control over who responds - low responses - may not be an accurate sample population






49. Research that has already been conducted






50. When people communicate and organize to do something about the situation they are involved in