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Public Relations: PR Basics

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Documentation of an organizations efforts for the purpose of understanding how it communicates with its publics






2. The key for public relations is that the new technology promotes what?






3. Shoot squarely (be honest) - Give Service (give them what they want) - Do not beg for a story - Do not ask for 'kills' (suppressing a story) - Do not Flood the media (stick to what is news only)






4. What aspect of PR undergirds every step of the process?






5. The media are subordinate to the state - which controls the press and restricts coverage. Example: Iraq under Hussein






6. People who are unaware of their connections with others due to an issue






7. They read newspapers to receive advice and guidance for forming and validating an opinion






8. You have a say in what is said - how it is said - when it is said and to some extent to whom it is said






9. Number of people who attend to messages and attend events--measured by Readership - listenership - and viewership






10. ualitative and Quantitative research






11. What's going on here and why? Methods include in depth interviewing - focus groups - ethnogrpahy






12. The process of receiving - constructing meaning from - and responding to messages - Effective PR starts with this






13. Talk from the viewpoint of the publics interest - make the news easy to read - do not make a comment you don't want quoted - state the most important facts at the start - do not argue or lose your cool - you may rephrase a question you do not like -






14. They make decisions to either minimize negative forces or maximize positive forces - that is always their focus






15. Specific - measurable - achievable - realistic - and time-bound decisions






16. Detection - Prevention/Preparation - Containment - Recovery - Learning






17. The State controls the media and requires it to promote only what they think Example: Media in China and Cuba






18. They read to get information they think will be useful in daily living






19. A collection of all that is known about the situation






20. AP (Associated Press) and The United Press International






21. When a company uses AVE's to save money and look more credible






22. Best for counting - predicting and analyzing. Methods include content analysis and survey research






23. Knowledge outcome - Predisposition (Opinion/attitude) outcome - and behavioral outcome






24. What percent of media relations is Preparation?






25. When people communicate and organize to do something about the situation they are involved in






26. Geographics - Demographics - Lifestyle/Pyshcological - Covert Power - Position - Reputation - Membership - Role in decsions - Communication behavior






27. Conducted over a long period of time






28. How much do people use information in the problem situation? What kinds of information do people seek? How do people use information? What predicts information use?






29. Whether or not your reached your goals






30. Specific activties that relate to strategies - have direct action - result from strategies






31. Define your objectives/mission - Define audience/what motivated them - Define metrics/critera to use - Compare yourself with the competition - Pick your measurement tool - Analyze results and make this a regular occurence






32. Any announcement that promotes programs and services of the government and voluntary agencies--no payment is made to the station for broadcasting it






33. What percentage of crises are unexpected?






34. Diary - meter - people-meter - and telephone interview






35. Hesitation - Obfuscation - Retaliation - Being Ambiguous - To be Pompous - Confrontation - and Litigations






36. Total income or funds available - competitive necessity - Task or goal driven (least preferable) - Profit






37. Immediate - like natural disasters or death - Emerging - like sexual harrassment or crime - and Sustained - rumors or down-sizing - scandals






38. MOR






39. Information shared with journalists who are not to share it on a wide scale until given permission






40. Failure of employers to include the PR practitioner in decisions - perception of PR as 'communication support' - absence of 'agreed-upon' objectives - inadequate time - frustrations and delays






41. What financially supports cable television?






42. Predicting or establishing a desired future goal state - determining what forces will help or hinder movement toward te goal - and formulating a plan for achieving the desired state






43. Number of people exposed to your program messages






44. Secondary analysis - content analysis (whats in the media) and surveys

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45. In-person surveys - telephone surveys - self-administered surveys - mailed surveys






46. Making decisions about program goals and objectives - identifying key publics - setting policies or rules to guide selection of strategies - and determining those strategies






47. Timeliness - Impact - Proximity - Unusualness - Conflict/Controversy (TIPUC)






48. They read for varied reasons that don't belong in any other category






49. Audience reach - Placement - Prominence - Share of Voice - Message Analysis - Visuals






50. History of the situation - study of who is involved/affected/gathering information about stakeholders







Sorry!:) No result found.

Can you answer 50 questions in 15 minutes?


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