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Public Relations: PR Basics

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Documentation of an organizations efforts for the purpose of understanding how it communicates with its publics






2. The State controls the media and requires it to promote only what they think Example: Media in China and Cuba






3. A collection of all that is known about the situation






4. Denial - Excuse - Justfication - Corrective Action - Apology (but with no change of action)






5. Uses printed word - spoken word - pictures in motion - color - animation - and sound effects...the most powerful medium






6. Detection - Prevention/Preparation - Containment - Recovery - Learning






7. Get to know the reporters and editors - understand the constraints under which they operate - and build trust with them--every interaction counts






8. What percentage of crises are 'smoldering?' (building over time)






9. The process of receiving - constructing meaning from - and responding to messages - Effective PR starts with this






10. How much do people use information in the problem situation? What kinds of information do people seek? How do people use information? What predicts information use?






11. PR now tells an org how to say - what to say and...






12. It ensures that the message will be transmitted immediately to a wide spread audience - very influential






13. What percentage of crises are unexpected?






14. Calculates how much money an org would have to pay to secure the same amount of space/time in the media as paid advertising






15. Whose job is it to educate and train executives to deal with the press?






16. Specific - measurable - achievable - realistic - and time-bound decisions






17. Secondary analysis - content analysis (whats in the media) and surveys

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18. They read to get information they think will be useful in daily living






19. Making decisions about program goals and objectives - identifying key publics - setting policies or rules to guide selection of strategies - and determining those strategies






20. Number of people exposed to your program messages






21. What questions do we ask? What is involved/affected? What positive and negative forces are operating?






22. The media are subordinate to the state - which controls the press and restricts coverage. Example: Iraq under Hussein






23. Best for counting - predicting and analyzing. Methods include content analysis and survey research






24. Total income or funds available - competitive necessity - Task or goal driven (least preferable) - Profit






25. The process of identifying who is involved and affected by the situation






26. Personal contacts - Key informants - community forums - advisory boards - monitor social media






27. Know the cost of what you propose - base budget on goals and objectives - use a spreadsheet to manage costs






28. They read to enhance their self-image and status with others






29. They read because they see it as a source of enjoyment and a habit






30. Policies - procedures - and actions related to the problem






31. Build on org strengths to counter threats in external environments






32. Evening TV news - major network news - local newspaper






33. When people communicate and organize to do something about the situation they are involved in






34. Knowledge outcome - Predisposition (Opinion/attitude) outcome - and behavioral outcome






35. Media is relatively free - as long as it supports national goals and heads toward development Example: India






36. What financially supports cable television?






37. MOR






38. News media are free to report on whatever they wish - as long as they balance it with social responsibility Example: America






39. An information line during a crisis - has 2 parts: one that deals directly with the public - one that obtains the information - and needs to be credible before crisis






40. Treating an abstraction as if it exists as a concrete material entity






41. Immediate - like natural disasters or death - Emerging - like sexual harrassment or crime - and Sustained - rumors or down-sizing - scandals






42. Shoot squarely (be honest) - Give Service (give them what they want) - Do not beg for a story - Do not ask for 'kills' (suppressing a story) - Do not Flood the media (stick to what is news only)






43. They make decisions to either minimize negative forces or maximize positive forces - that is always their focus






44. Reach older demographics - opinion leaders tend to read the newspaper - impressive breadth in audience - has a large impact on public issues






45. Strengths (internal) Weaknesses (Internal) Opportunities (external) and Threats (external)






46. Number of people who attend to messages and attend events--measured by Readership - listenership - and viewership






47. Defining the Problem (Or Opportunity) - Planning and Programming - Taking Action and Communication - and Evaluating the program






48. Media that tried to push against restrictions made by the State. Examples: undercover websites in China that get shut down






49. Failure of employers to include the PR practitioner in decisions - perception of PR as 'communication support' - absence of 'agreed-upon' objectives - inadequate time - frustrations and delays






50. They save time/money - they don't have a bias - it is convenient BUT they have no control over who responds - low responses - may not be an accurate sample population







Sorry!:) No result found.

Can you answer 50 questions in 15 minutes?


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