Test your basic knowledge |

Public Relations: PR Basics

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What aspect of PR undergirds every step of the process?






2. They read for varied reasons that don't belong in any other category






3. Evening TV news - major network news - local newspaper






4. Reuters (based in London)

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5. Information must be newsworthy - It must be up to the standards of that media - Must be a timely report of the issue - Must be the right definition of news (you would need to research that company/organization)






6. What percentage of crises are unexpected?






7. Problem statement - purpose statement - audience analysis - recommendation plans - time frame - projected costs - and evaluation design






8. Specific activties that relate to strategies - have direct action - result from strategies






9. Detection - Prevention/Preparation - Containment - Recovery - Learning






10. Original research






11. Number of people who attend to messages and attend events--measured by Readership - listenership - and viewership






12. ualitative and Quantitative research






13. Give focus/direction - provide guidance/motivation - spell out the outcome criteria to be evaluated






14. On-going evaluation in-progress during the program-- 'How are we doing?'






15. People who recognize that they are involved but have not communicated it






16. Whether or not your reached your goals






17. Integrated program with definite plans towards goals - increased management participation - emphasis thats positive - not defensive - and careful deliberation when making choices






18. Defining the Problem (Or Opportunity) - Planning and Programming - Taking Action and Communication - and Evaluating the program






19. Identify thinsg that can go wrong and become highly visible - assign priorities - draft questions answers and solutions - focus on what do to and what to say - and develop a strategy to contain and counteract (not react and respond)






20. You have a say in what is said - how it is said - when it is said and to some extent to whom it is said






21. A concise desciption of the situation






22. Secondary analysis - content analysis (whats in the media) and surveys

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23. Build on org strengths to counter threats in external environments






24. Personal contacts - Key informants - community forums - advisory boards - monitor social media






25. Number of people exposed to your program messages






26. Any announcement that promotes programs and services of the government and voluntary agencies--no payment is made to the station for broadcasting it






27. Strengths (internal) Weaknesses (Internal) Opportunities (external) and Threats (external)






28. It ensures that the message will be transmitted immediately to a wide spread audience - very influential






29. Research that has already been conducted






30. Know the cost of what you propose - base budget on goals and objectives - use a spreadsheet to manage costs






31. Their level of involvement is very low - they dont have any impact in the org. and vice versa






32. Get to know the reporters and editors - understand the constraints under which they operate - and build trust with them--every interaction counts






33. In-person surveys - telephone surveys - self-administered surveys - mailed surveys






34. With uncontrolled media these people control if it is reported/what - when how - etc?






35. Denial - Excuse - Justfication - Corrective Action - Apology (but with no change of action)






36. Policies - procedures - and actions related to the problem






37. What percent of media relations is Preparation?






38. The key for public relations is that the new technology promotes what?






39. PR now tells an org how to say - what to say and...






40. MOR






41. Predicting or establishing a desired future goal state - determining what forces will help or hinder movement toward te goal - and formulating a plan for achieving the desired state






42. Knowledge outcome - Predisposition (Opinion/attitude) outcome - and behavioral outcome






43. What financially supports cable television?






44. Start with 'To' then use an accomplishment verb - Specify a key outcome to be achieved - State the outcome in quantitative terms - Set a target date for acheiving - Put it in writing and refer to it often






45. An information line during a crisis - has 2 parts: one that deals directly with the public - one that obtains the information - and needs to be credible before crisis






46. Libraries - databases - Internet - Publications - websites - etcs.






47. What percentage of a PR campaign SHOULD be used for research??






48. Documentation of an organizations efforts for the purpose of understanding how it communicates with its publics






49. Conducted over a long period of time






50. Product recall - fatal accidents - natural disasters - sexual harrassment