Test your basic knowledge |

Public Relations: PR Basics

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. It ensures that the message will be transmitted immediately to a wide spread audience - very influential






2. The State controls the media and requires it to promote only what they think Example: Media in China and Cuba






3. A collection of all that is known about the situation






4. Practitioners speak in terms of publicity - but media wants...?






5. Number of people who attend to messages and attend events--measured by Readership - listenership - and viewership






6. Knowledge outcome - Predisposition (Opinion/attitude) outcome - and behavioral outcome






7. How much money/time did it take to reach those goals






8. Any announcement that promotes programs and services of the government and voluntary agencies--no payment is made to the station for broadcasting it






9. Treating an abstraction as if it exists as a concrete material entity






10. They read to enhance their self-image and status with others






11. In-person surveys - telephone surveys - self-administered surveys - mailed surveys






12. Integrated program with definite plans towards goals - increased management participation - emphasis thats positive - not defensive - and careful deliberation when making choices






13. Start with 'To' then use an accomplishment verb - Specify a key outcome to be achieved - State the outcome in quantitative terms - Set a target date for acheiving - Put it in writing and refer to it often






14. People who are unaware of their connections with others due to an issue






15. Evening TV news - major network news - local newspaper






16. Information must be newsworthy - It must be up to the standards of that media - Must be a timely report of the issue - Must be the right definition of news (you would need to research that company/organization)






17. Number of people exposed to your program messages






18. Define your objectives/mission - Define audience/what motivated them - Define metrics/critera to use - Compare yourself with the competition - Pick your measurement tool - Analyze results and make this a regular occurence






19. You have a say in what is said - how it is said - when it is said and to some extent to whom it is said






20. What percentage of a PR campaign SHOULD be used for research??






21. An information line during a crisis - has 2 parts: one that deals directly with the public - one that obtains the information - and needs to be credible before crisis






22. Identify thinsg that can go wrong and become highly visible - assign priorities - draft questions answers and solutions - focus on what do to and what to say - and develop a strategy to contain and counteract (not react and respond)






23. AP (Associated Press) and The United Press International






24. When people communicate and organize to do something about the situation they are involved in






25. They read newspapers to receive advice and guidance for forming and validating an opinion






26. The key for public relations is that the new technology promotes what?






27. RACE AND ROPE Research - Action - Communication - Evaluation AND Research - Objectives - Programming - Evaluation






28. Their level of involvement is very low - they dont have any impact in the org. and vice versa






29. How much do people use information in the problem situation? What kinds of information do people seek? How do people use information? What predicts information use?






30. On-going evaluation in-progress during the program-- 'How are we doing?'






31. Policies - procedures - and actions related to the problem






32. History of the situation - study of who is involved/affected/gathering information about stakeholders






33. Product recall - fatal accidents - natural disasters - sexual harrassment






34. Media that tried to push against restrictions made by the State. Examples: undercover websites in China that get shut down






35. Audience reach - Placement - Prominence - Share of Voice - Message Analysis - Visuals






36. Build on organizational strengths to take advantage of opportunities in the external environment






37. Whether or not your reached your goals






38. Conducted to measure one single point in time






39. Specific activties that relate to strategies - have direct action - result from strategies






40. News media are free to report on whatever they wish - as long as they balance it with social responsibility Example: America






41. Total income or funds available - competitive necessity - Task or goal driven (least preferable) - Profit






42. Predicting or establishing a desired future goal state - determining what forces will help or hinder movement toward te goal - and formulating a plan for achieving the desired state






43. Geographics - Demographics - Lifestyle/Pyshcological - Covert Power - Position - Reputation - Membership - Role in decsions - Communication behavior






44. Failure of employers to include the PR practitioner in decisions - perception of PR as 'communication support' - absence of 'agreed-upon' objectives - inadequate time - frustrations and delays






45. Evaluation done after the program has finished-- 'how did we do?'






46. Yellow = current crises - Green = emerging crises - Brown = old crises






47. ualitative and Quantitative research






48. What financially supports cable television?






49. They make decisions to either minimize negative forces or maximize positive forces - that is always their focus






50. _____ has the advantage of interactive conversation with its publics - and it has a personal appeal becuase it is the spoken word