Test your basic knowledge |

Public Relations: PR Basics

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The State controls the media and requires it to promote only what they think Example: Media in China and Cuba






2. MBO emphasizes goals and objectives






3. Secondary analysis - content analysis (whats in the media) and surveys


4. When people communicate and organize to do something about the situation they are involved in






5. Know the cost of what you propose - base budget on goals and objectives - use a spreadsheet to manage costs






6. What percentage of crises are 'smoldering?' (building over time)






7. Problem statement - purpose statement - audience analysis - recommendation plans - time frame - projected costs - and evaluation design






8. ualitative and Quantitative research






9. Detection - Prevention/Preparation - Containment - Recovery - Learning






10. How much do people use information in the problem situation? What kinds of information do people seek? How do people use information? What predicts information use?






11. Whether or not your reached your goals






12. What's going on here and why? Methods include in depth interviewing - focus groups - ethnogrpahy






13. Reach older demographics - opinion leaders tend to read the newspaper - impressive breadth in audience - has a large impact on public issues






14. Geographics - Demographics - Lifestyle/Pyshcological - Covert Power - Position - Reputation - Membership - Role in decsions - Communication behavior






15. They read because they see it as a source of enjoyment and a habit






16. Shoot squarely (be honest) - Give Service (give them what they want) - Do not beg for a story - Do not ask for 'kills' (suppressing a story) - Do not Flood the media (stick to what is news only)






17. _____ has the advantage of interactive conversation with its publics - and it has a personal appeal becuase it is the spoken word






18. Identify thinsg that can go wrong and become highly visible - assign priorities - draft questions answers and solutions - focus on what do to and what to say - and develop a strategy to contain and counteract (not react and respond)






19. Get to know the reporters and editors - understand the constraints under which they operate - and build trust with them--every interaction counts






20. Number of people exposed to your program messages






21. They read to enhance their self-image and status with others






22. A collection of all that is known about the situation






23. What aspect of PR undergirds every step of the process?






24. They read newspapers to receive advice and guidance for forming and validating an opinion






25. Reuters (based in London)


26. What percentage of a PR campaign SHOULD be used for research??






27. Specific activties that relate to strategies - have direct action - result from strategies






28. What percent of media relations is Preparation?






29. Timeliness - Impact - Proximity - Unusualness - Conflict/Controversy (TIPUC)






30. It ensures that the message will be transmitted immediately to a wide spread audience - very influential






31. Integrated program with definite plans towards goals - increased management participation - emphasis thats positive - not defensive - and careful deliberation when making choices






32. They read to get information they think will be useful in daily living






33. News media are free to report on whatever they wish - as long as they balance it with social responsibility Example: America






34. Media over which you have no direct role in decisions about media content






35. Attempt to minimize both organizational weaknesses and external threats






36. How much money/time did it take to reach those goals






37. Media that tried to push against restrictions made by the State. Examples: undercover websites in China that get shut down






38. You have a say in what is said - how it is said - when it is said and to some extent to whom it is said






39. They save time/money - they don't have a bias - it is convenient BUT they have no control over who responds - low responses - may not be an accurate sample population






40. Media is relatively free - as long as it supports national goals and heads toward development Example: India






41. In-person surveys - telephone surveys - self-administered surveys - mailed surveys






42. Calculates how much money an org would have to pay to secure the same amount of space/time in the media as paid advertising






43. The media are subordinate to the state - which controls the press and restricts coverage. Example: Iraq under Hussein






44. Denial - Excuse - Justfication - Corrective Action - Apology (but with no change of action)






45. Best for counting - predicting and analyzing. Methods include content analysis and survey research






46. With uncontrolled media these people control if it is reported/what - when how - etc?






47. Libraries - databases - Internet - Publications - websites - etcs.






48. They read for varied reasons that don't belong in any other category






49. Hesitation - Obfuscation - Retaliation - Being Ambiguous - To be Pompous - Confrontation - and Litigations






50. The process of identifying who is involved and affected by the situation