Test your basic knowledge |

Public Relations: PR Basics

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Calculates how much money an org would have to pay to secure the same amount of space/time in the media as paid advertising






2. Information must be newsworthy - It must be up to the standards of that media - Must be a timely report of the issue - Must be the right definition of news (you would need to research that company/organization)






3. Use present tense - describe situation in measurable terms - do not imply solution or blame for problem - Step 1: Define the Problem. What question do we ask? What is happening now?






4. Original research






5. History of the situation - study of who is involved/affected/gathering information about stakeholders






6. Geographics - Demographics - Lifestyle/Pyshcological - Covert Power - Position - Reputation - Membership - Role in decsions - Communication behavior






7. The State controls the media and requires it to promote only what they think Example: Media in China and Cuba






8. What's going on here and why? Methods include in depth interviewing - focus groups - ethnogrpahy






9. A collection of all that is known about the situation






10. In-person surveys - telephone surveys - self-administered surveys - mailed surveys






11. Knowledge outcome - Predisposition (Opinion/attitude) outcome - and behavioral outcome






12. Whose job is it to educate and train executives to deal with the press?






13. On-going evaluation in-progress during the program-- 'How are we doing?'






14. Making decisions about program goals and objectives - identifying key publics - setting policies or rules to guide selection of strategies - and determining those strategies






15. Whether or not your reached your goals






16. Personal contacts - Key informants - community forums - advisory boards - monitor social media






17. _____ has the advantage of interactive conversation with its publics - and it has a personal appeal becuase it is the spoken word






18. How much do people use information in the problem situation? What kinds of information do people seek? How do people use information? What predicts information use?






19. Evaluation done after the program has finished-- 'how did we do?'






20. What questions do we ask? What is involved/affected? What positive and negative forces are operating?






21. Audience reach - Placement - Prominence - Share of Voice - Message Analysis - Visuals






22. People who recognize that they are involved but have not communicated it






23. What financially supports cable television?






24. They save time/money - they don't have a bias - it is convenient BUT they have no control over who responds - low responses - may not be an accurate sample population






25. Total income or funds available - competitive necessity - Task or goal driven (least preferable) - Profit






26. Attempt to minimize both organizational weaknesses and external threats






27. The media are subordinate to the state - which controls the press and restricts coverage. Example: Iraq under Hussein






28. Predicting or establishing a desired future goal state - determining what forces will help or hinder movement toward te goal - and formulating a plan for achieving the desired state






29. How much money/time did it take to reach those goals






30. Any announcement that promotes programs and services of the government and voluntary agencies--no payment is made to the station for broadcasting it






31. Evening TV news - major network news - local newspaper






32. Shoot squarely (be honest) - Give Service (give them what they want) - Do not beg for a story - Do not ask for 'kills' (suppressing a story) - Do not Flood the media (stick to what is news only)






33. What percent of media relations is Preparation?






34. MOR






35. Number of people exposed to your program messages






36. PR now tells an org how to say - what to say and...






37. Media that tried to push against restrictions made by the State. Examples: undercover websites in China that get shut down






38. Denial - Excuse - Justfication - Corrective Action - Apology (but with no change of action)






39. Secondary analysis - content analysis (whats in the media) and surveys

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40. MBO emphasizes goals and objectives






41. Get to know the reporters and editors - understand the constraints under which they operate - and build trust with them--every interaction counts






42. Practitioners speak in terms of publicity - but media wants...?






43. When a company uses AVE's to save money and look more credible






44. Reuters (based in London)

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45. Immediate - like natural disasters or death - Emerging - like sexual harrassment or crime - and Sustained - rumors or down-sizing - scandals






46. Policies - procedures - and actions related to the problem






47. ualitative and Quantitative research






48. Know the cost of what you propose - base budget on goals and objectives - use a spreadsheet to manage costs






49. You have a say in what is said - how it is said - when it is said and to some extent to whom it is said






50. They read to get information they think will be useful in daily living







Sorry!:) No result found.

Can you answer 50 questions in 15 minutes?


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