Test your basic knowledge |

Public Relations: PR Basics

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Reuters (based in London)

Warning: Invalid argument supplied for foreach() in /var/www/html/basicversity.com/show_quiz.php on line 183


2. Talk from the viewpoint of the publics interest - make the news easy to read - do not make a comment you don't want quoted - state the most important facts at the start - do not argue or lose your cool - you may rephrase a question you do not like -






3. MOR






4. On-going evaluation in-progress during the program-- 'How are we doing?'






5. Whose job is it to educate and train executives to deal with the press?






6. How much do people use information in the problem situation? What kinds of information do people seek? How do people use information? What predicts information use?






7. Timeliness - Impact - Proximity - Unusualness - Conflict/Controversy (TIPUC)






8. In-person surveys - telephone surveys - self-administered surveys - mailed surveys






9. Total income or funds available - competitive necessity - Task or goal driven (least preferable) - Profit






10. The State controls the media and requires it to promote only what they think Example: Media in China and Cuba






11. Immediate - like natural disasters or death - Emerging - like sexual harrassment or crime - and Sustained - rumors or down-sizing - scandals






12. History of the situation - study of who is involved/affected/gathering information about stakeholders






13. Defining the Problem (Or Opportunity) - Planning and Programming - Taking Action and Communication - and Evaluating the program






14. The key for public relations is that the new technology promotes what?






15. They read to enhance their self-image and status with others






16. They read because they see it as a source of enjoyment and a habit






17. When people communicate and organize to do something about the situation they are involved in






18. People who are unaware of their connections with others due to an issue






19. Any announcement that promotes programs and services of the government and voluntary agencies--no payment is made to the station for broadcasting it






20. Media is relatively free - as long as it supports national goals and heads toward development Example: India






21. Evening TV news - major network news - local newspaper






22. They read newspapers to receive advice and guidance for forming and validating an opinion






23. Research that has already been conducted






24. When a company uses AVE's to save money and look more credible






25. They read for varied reasons that don't belong in any other category






26. What aspect of PR undergirds every step of the process?






27. RACE AND ROPE Research - Action - Communication - Evaluation AND Research - Objectives - Programming - Evaluation






28. Detection - Prevention/Preparation - Containment - Recovery - Learning






29. Start with 'To' then use an accomplishment verb - Specify a key outcome to be achieved - State the outcome in quantitative terms - Set a target date for acheiving - Put it in writing and refer to it often






30. Information must be newsworthy - It must be up to the standards of that media - Must be a timely report of the issue - Must be the right definition of news (you would need to research that company/organization)






31. AP (Associated Press) and The United Press International






32. Yellow = current crises - Green = emerging crises - Brown = old crises






33. With uncontrolled media these people control if it is reported/what - when how - etc?






34. What percent of media relations is Preparation?






35. Secondary analysis - content analysis (whats in the media) and surveys

Warning: Invalid argument supplied for foreach() in /var/www/html/basicversity.com/show_quiz.php on line 183


36. Their level of involvement is very low - they dont have any impact in the org. and vice versa






37. Know the cost of what you propose - base budget on goals and objectives - use a spreadsheet to manage costs






38. PR now tells an org how to say - what to say and...






39. Problem statement - purpose statement - audience analysis - recommendation plans - time frame - projected costs - and evaluation design






40. Media over which you have no direct role in decisions about media content






41. Build on org strengths to counter threats in external environments






42. Specific activties that relate to strategies - have direct action - result from strategies






43. Reach older demographics - opinion leaders tend to read the newspaper - impressive breadth in audience - has a large impact on public issues






44. Conducted over a long period of time






45. Media that tried to push against restrictions made by the State. Examples: undercover websites in China that get shut down






46. Conducted to measure one single point in time






47. What questions do we ask? What is involved/affected? What positive and negative forces are operating?






48. An information line during a crisis - has 2 parts: one that deals directly with the public - one that obtains the information - and needs to be credible before crisis






49. A collection of all that is known about the situation






50. Practitioners speak in terms of publicity - but media wants...?







Sorry!:) No result found.

Can you answer 50 questions in 15 minutes?


Let me suggest you:

Browse all subjects

Browse all tests

Most popular tests



Major Subjects

Tests & Exams


AP
CLEP
DSST
GRE
SAT
GMAT

Browse all subjects

Browse all tests

Most popular tests