Test your basic knowledge |

Public Relations: PR Basics

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What percentage of a PR campaign SHOULD be used for research??






2. News media are free to report on whatever they wish - as long as they balance it with social responsibility Example: America






3. Research that has already been conducted






4. Knowledge outcome - Predisposition (Opinion/attitude) outcome - and behavioral outcome






5. What questions do we ask? What is involved/affected? What positive and negative forces are operating?






6. When people communicate and organize to do something about the situation they are involved in






7. ualitative and Quantitative research






8. The process of identifying who is involved and affected by the situation






9. RACE AND ROPE Research - Action - Communication - Evaluation AND Research - Objectives - Programming - Evaluation






10. Geographics - Demographics - Lifestyle/Pyshcological - Covert Power - Position - Reputation - Membership - Role in decsions - Communication behavior






11. Hesitation - Obfuscation - Retaliation - Being Ambiguous - To be Pompous - Confrontation - and Litigations






12. You have a say in what is said - how it is said - when it is said and to some extent to whom it is said






13. Policies - procedures - and actions related to the problem






14. A concise desciption of the situation






15. Personal contacts - Key informants - community forums - advisory boards - monitor social media






16. Best for counting - predicting and analyzing. Methods include content analysis and survey research






17. What aspect of PR undergirds every step of the process?






18. Media is relatively free - as long as it supports national goals and heads toward development Example: India






19. Build on org strengths to counter threats in external environments






20. With uncontrolled media these people control if it is reported/what - when how - etc?






21. They read to enhance their self-image and status with others






22. Reach older demographics - opinion leaders tend to read the newspaper - impressive breadth in audience - has a large impact on public issues






23. Give focus/direction - provide guidance/motivation - spell out the outcome criteria to be evaluated






24. Conducted over a long period of time






25. Denial - Excuse - Justfication - Corrective Action - Apology (but with no change of action)






26. Libraries - databases - Internet - Publications - websites - etcs.






27. What percent of media relations is Preparation?






28. Product recall - fatal accidents - natural disasters - sexual harrassment






29. Evaluation done after the program has finished-- 'how did we do?'






30. An information line during a crisis - has 2 parts: one that deals directly with the public - one that obtains the information - and needs to be credible before crisis






31. Original research






32. Immediate - like natural disasters or death - Emerging - like sexual harrassment or crime - and Sustained - rumors or down-sizing - scandals






33. Conducted to measure one single point in time






34. The process of receiving - constructing meaning from - and responding to messages - Effective PR starts with this






35. Diary - meter - people-meter - and telephone interview






36. A collection of all that is known about the situation






37. People who recognize that they are involved but have not communicated it






38. Attempt to minimize both organizational weaknesses and external threats






39. Calculates how much money an org would have to pay to secure the same amount of space/time in the media as paid advertising






40. Integrated program with definite plans towards goals - increased management participation - emphasis thats positive - not defensive - and careful deliberation when making choices






41. They make decisions to either minimize negative forces or maximize positive forces - that is always their focus






42. They read newspapers to receive advice and guidance for forming and validating an opinion






43. MOR






44. Information must be newsworthy - It must be up to the standards of that media - Must be a timely report of the issue - Must be the right definition of news (you would need to research that company/organization)






45. The media are subordinate to the state - which controls the press and restricts coverage. Example: Iraq under Hussein






46. Build on organizational strengths to take advantage of opportunities in the external environment






47. Practitioners speak in terms of publicity - but media wants...?






48. How much money/time did it take to reach those goals






49. What financially supports cable television?






50. PR now tells an org how to say - what to say and...