Test your basic knowledge |

Public Relations: PR Basics

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Build on organizational strengths to take advantage of opportunities in the external environment






2. Personal contacts - Key informants - community forums - advisory boards - monitor social media






3. They make decisions to either minimize negative forces or maximize positive forces - that is always their focus






4. Knowledge outcome - Predisposition (Opinion/attitude) outcome - and behavioral outcome






5. Libraries - databases - Internet - Publications - websites - etcs.






6. What financially supports cable television?






7. Any announcement that promotes programs and services of the government and voluntary agencies--no payment is made to the station for broadcasting it






8. Evening TV news - major network news - local newspaper






9. History of the situation - study of who is involved/affected/gathering information about stakeholders






10. How much do people use information in the problem situation? What kinds of information do people seek? How do people use information? What predicts information use?






11. Yellow = current crises - Green = emerging crises - Brown = old crises






12. Attempt to minimize organizational weaknesses by taking advantages of external opportunities






13. When people communicate and organize to do something about the situation they are involved in






14. PR now tells an org how to say - what to say and...






15. Hesitation - Obfuscation - Retaliation - Being Ambiguous - To be Pompous - Confrontation - and Litigations






16. The key for public relations is that the new technology promotes what?






17. What questions do we ask? What is involved/affected? What positive and negative forces are operating?






18. Whether or not your reached your goals






19. They save time/money - they don't have a bias - it is convenient BUT they have no control over who responds - low responses - may not be an accurate sample population






20. Treating an abstraction as if it exists as a concrete material entity






21. Problem statement - purpose statement - audience analysis - recommendation plans - time frame - projected costs - and evaluation design






22. Policies - procedures - and actions related to the problem






23. They read newspapers to receive advice and guidance for forming and validating an opinion






24. Diary - meter - people-meter - and telephone interview






25. Shoot squarely (be honest) - Give Service (give them what they want) - Do not beg for a story - Do not ask for 'kills' (suppressing a story) - Do not Flood the media (stick to what is news only)






26. News media are free to report on whatever they wish - as long as they balance it with social responsibility Example: America






27. Information must be newsworthy - It must be up to the standards of that media - Must be a timely report of the issue - Must be the right definition of news (you would need to research that company/organization)






28. You have a say in what is said - how it is said - when it is said and to some extent to whom it is said






29. _____ has the advantage of interactive conversation with its publics - and it has a personal appeal becuase it is the spoken word






30. Get to know the reporters and editors - understand the constraints under which they operate - and build trust with them--every interaction counts






31. Total income or funds available - competitive necessity - Task or goal driven (least preferable) - Profit






32. Starts with someone making a value judgement that something is wrong - could be wrong - or could be better






33. What percentage of crises are unexpected?






34. Media that tried to push against restrictions made by the State. Examples: undercover websites in China that get shut down






35. Build on org strengths to counter threats in external environments






36. What percentage of crises are 'smoldering?' (building over time)






37. Predicting or establishing a desired future goal state - determining what forces will help or hinder movement toward te goal - and formulating a plan for achieving the desired state






38. Uses printed word - spoken word - pictures in motion - color - animation - and sound effects...the most powerful medium






39. Information shared with journalists who are not to share it on a wide scale until given permission






40. They read for varied reasons that don't belong in any other category






41. Number of people exposed to your program messages






42. Audience reach - Placement - Prominence - Share of Voice - Message Analysis - Visuals






43. Conducted to measure one single point in time






44. Media is relatively free - as long as it supports national goals and heads toward development Example: India






45. Denial - Excuse - Justfication - Corrective Action - Apology (but with no change of action)






46. With uncontrolled media these people control if it is reported/what - when how - etc?






47. Media over which you have no direct role in decisions about media content






48. Failure of employers to include the PR practitioner in decisions - perception of PR as 'communication support' - absence of 'agreed-upon' objectives - inadequate time - frustrations and delays






49. RACE AND ROPE Research - Action - Communication - Evaluation AND Research - Objectives - Programming - Evaluation






50. People who are unaware of their connections with others due to an issue