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Public Relations: PR Basics

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What's going on here and why? Methods include in depth interviewing - focus groups - ethnogrpahy






2. They read newspapers to receive advice and guidance for forming and validating an opinion






3. How much do people use information in the problem situation? What kinds of information do people seek? How do people use information? What predicts information use?






4. Specific activties that relate to strategies - have direct action - result from strategies






5. _____ has the advantage of interactive conversation with its publics - and it has a personal appeal becuase it is the spoken word






6. Integrated program with definite plans towards goals - increased management participation - emphasis thats positive - not defensive - and careful deliberation when making choices






7. Documentation of an organizations efforts for the purpose of understanding how it communicates with its publics






8. PR now tells an org how to say - what to say and...






9. Build on org strengths to counter threats in external environments






10. They make decisions to either minimize negative forces or maximize positive forces - that is always their focus






11. Calculates how much money an org would have to pay to secure the same amount of space/time in the media as paid advertising






12. They read to get information they think will be useful in daily living






13. ualitative and Quantitative research






14. Strengths (internal) Weaknesses (Internal) Opportunities (external) and Threats (external)






15. With uncontrolled media these people control if it is reported/what - when how - etc?






16. What financially supports cable television?






17. It ensures that the message will be transmitted immediately to a wide spread audience - very influential






18. Give focus/direction - provide guidance/motivation - spell out the outcome criteria to be evaluated






19. Build on organizational strengths to take advantage of opportunities in the external environment






20. History of the situation - study of who is involved/affected/gathering information about stakeholders






21. MOR






22. Conducted to measure one single point in time






23. Knowledge outcome - Predisposition (Opinion/attitude) outcome - and behavioral outcome






24. Evaluation done after the program has finished-- 'how did we do?'






25. They read to enhance their self-image and status with others






26. Personal contacts - Key informants - community forums - advisory boards - monitor social media






27. Immediate - like natural disasters or death - Emerging - like sexual harrassment or crime - and Sustained - rumors or down-sizing - scandals






28. Define your objectives/mission - Define audience/what motivated them - Define metrics/critera to use - Compare yourself with the competition - Pick your measurement tool - Analyze results and make this a regular occurence






29. The media are subordinate to the state - which controls the press and restricts coverage. Example: Iraq under Hussein






30. Information shared with journalists who are not to share it on a wide scale until given permission






31. Specific - measurable - achievable - realistic - and time-bound decisions






32. People who recognize that they are involved but have not communicated it






33. Geographics - Demographics - Lifestyle/Pyshcological - Covert Power - Position - Reputation - Membership - Role in decsions - Communication behavior






34. Their level of involvement is very low - they dont have any impact in the org. and vice versa






35. Whose job is it to educate and train executives to deal with the press?






36. Product recall - fatal accidents - natural disasters - sexual harrassment






37. The key for public relations is that the new technology promotes what?






38. Reach older demographics - opinion leaders tend to read the newspaper - impressive breadth in audience - has a large impact on public issues






39. Policies - procedures - and actions related to the problem






40. Information must be newsworthy - It must be up to the standards of that media - Must be a timely report of the issue - Must be the right definition of news (you would need to research that company/organization)






41. They read for varied reasons that don't belong in any other category






42. RACE AND ROPE Research - Action - Communication - Evaluation AND Research - Objectives - Programming - Evaluation






43. Start with 'To' then use an accomplishment verb - Specify a key outcome to be achieved - State the outcome in quantitative terms - Set a target date for acheiving - Put it in writing and refer to it often






44. What percentage of crises are unexpected?






45. Making decisions about program goals and objectives - identifying key publics - setting policies or rules to guide selection of strategies - and determining those strategies






46. Libraries - databases - Internet - Publications - websites - etcs.






47. Media that tried to push against restrictions made by the State. Examples: undercover websites in China that get shut down






48. Talk from the viewpoint of the publics interest - make the news easy to read - do not make a comment you don't want quoted - state the most important facts at the start - do not argue or lose your cool - you may rephrase a question you do not like -






49. What percent of media relations is Preparation?






50. Original research






Can you answer 50 questions in 15 minutes?



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