Test your basic knowledge |

Public Relations: PR Basics

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Media that tried to push against restrictions made by the State. Examples: undercover websites in China that get shut down






2. Secondary analysis - content analysis (whats in the media) and surveys

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3. Failure of employers to include the PR practitioner in decisions - perception of PR as 'communication support' - absence of 'agreed-upon' objectives - inadequate time - frustrations and delays






4. Get to know the reporters and editors - understand the constraints under which they operate - and build trust with them--every interaction counts






5. Know the cost of what you propose - base budget on goals and objectives - use a spreadsheet to manage costs






6. They read because they see it as a source of enjoyment and a habit






7. The key for public relations is that the new technology promotes what?






8. Media over which you have no direct role in decisions about media content






9. Diary - meter - people-meter - and telephone interview






10. Number of people who attend to messages and attend events--measured by Readership - listenership - and viewership






11. Product recall - fatal accidents - natural disasters - sexual harrassment






12. Geographics - Demographics - Lifestyle/Pyshcological - Covert Power - Position - Reputation - Membership - Role in decsions - Communication behavior






13. When a company uses AVE's to save money and look more credible






14. An information line during a crisis - has 2 parts: one that deals directly with the public - one that obtains the information - and needs to be credible before crisis






15. RACE AND ROPE Research - Action - Communication - Evaluation AND Research - Objectives - Programming - Evaluation






16. Integrated program with definite plans towards goals - increased management participation - emphasis thats positive - not defensive - and careful deliberation when making choices






17. Identify thinsg that can go wrong and become highly visible - assign priorities - draft questions answers and solutions - focus on what do to and what to say - and develop a strategy to contain and counteract (not react and respond)






18. What percentage of crises are unexpected?






19. Evaluation done after the program has finished-- 'how did we do?'






20. Treating an abstraction as if it exists as a concrete material entity






21. They read newspapers to receive advice and guidance for forming and validating an opinion






22. What financially supports cable television?






23. Original research






24. Policies - procedures - and actions related to the problem






25. When people communicate and organize to do something about the situation they are involved in






26. It ensures that the message will be transmitted immediately to a wide spread audience - very influential






27. Uses printed word - spoken word - pictures in motion - color - animation - and sound effects...the most powerful medium






28. Personal contacts - Key informants - community forums - advisory boards - monitor social media






29. Whether or not your reached your goals






30. They make decisions to either minimize negative forces or maximize positive forces - that is always their focus






31. Any announcement that promotes programs and services of the government and voluntary agencies--no payment is made to the station for broadcasting it






32. Specific activties that relate to strategies - have direct action - result from strategies






33. ualitative and Quantitative research






34. Practitioners speak in terms of publicity - but media wants...?






35. People who are unaware of their connections with others due to an issue






36. In-person surveys - telephone surveys - self-administered surveys - mailed surveys






37. Libraries - databases - Internet - Publications - websites - etcs.






38. Denial - Excuse - Justfication - Corrective Action - Apology (but with no change of action)






39. Whose job is it to educate and train executives to deal with the press?






40. Information must be newsworthy - It must be up to the standards of that media - Must be a timely report of the issue - Must be the right definition of news (you would need to research that company/organization)






41. Their level of involvement is very low - they dont have any impact in the org. and vice versa






42. What percent of media relations is Preparation?






43. Conducted to measure one single point in time






44. News media are free to report on whatever they wish - as long as they balance it with social responsibility Example: America






45. Specific - measurable - achievable - realistic - and time-bound decisions






46. What percentage of crises are 'smoldering?' (building over time)






47. Starts with someone making a value judgement that something is wrong - could be wrong - or could be better






48. Audience reach - Placement - Prominence - Share of Voice - Message Analysis - Visuals






49. Strengths (internal) Weaknesses (Internal) Opportunities (external) and Threats (external)






50. Attempt to minimize both organizational weaknesses and external threats