SUBJECTS
|
BROWSE
|
CAREER CENTER
|
POPULAR
|
JOIN
|
LOGIN
Business Skills
|
Soft Skills
|
Basic Literacy
|
Certifications
About
|
Help
|
Privacy
|
Terms
|
Email
Search
Test your basic knowledge |
Public Relations: PR Basics
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Total income or funds available - competitive necessity - Task or goal driven (least preferable) - Profit
radio
ways a company can use budgeting for PR
10%
14%
2. Number of people who attend to messages and attend events--measured by Readership - listenership - and viewership
primary research
reification
big wires in the U.S
attentive audience
3. Attempt to minimize both organizational weaknesses and external threats
newsworthy event criteria
weakness and threats strategies
weaknesses and opportinities strategies
revolutionary media
4. Information must be newsworthy - It must be up to the standards of that media - Must be a timely report of the issue - Must be the right definition of news (you would need to research that company/organization)
qualitative research methods
embargoed news
places where one could obtain secondary research
guidelines on giving the media the news they want
5. Knowledge outcome - Predisposition (Opinion/attitude) outcome - and behavioral outcome
advertising
qualitative research methods
outcomes of a program
information center
6. Failure of employers to include the PR practitioner in decisions - perception of PR as 'communication support' - absence of 'agreed-upon' objectives - inadequate time - frustrations and delays
80%
results of long-range planning
research
main obstacles in planning
7. Give focus/direction - provide guidance/motivation - spell out the outcome criteria to be evaluated
tips to writing a Program Outcome
components of the circular PR Management Process
instrumental newspaper reader
main obstacles in planning
8. Strengths (internal) Weaknesses (Internal) Opportunities (external) and Threats (external)
components of the SWOT analysis
outcomes of a program
components of a budget
reification
9. Media over which you have no direct role in decisions about media content
to build a relationship with the media
uncontrolled media
big wires in the U.S
developmental media
10. Uses printed word - spoken word - pictures in motion - color - animation - and sound effects...the most powerful medium
ways to analyze media coverage
to build a relationship with the media
television
ego-booster newspaper reader
11. Original research
types of surveys
primary research
kinds of Informal/Explorative research?
The PR practitioners
12. _____ has the advantage of interactive conversation with its publics - and it has a personal appeal becuase it is the spoken word
colors associated with different crises
radio
strengths and threats strategies
ego-booster newspaper reader
13. Treating an abstraction as if it exists as a concrete material entity
reification
formal research
world's largest international news agency
10%
14. They read to enhance their self-image and status with others
common mistakes in handling crises
additional questions that must be answered through research
steps to creating an evaluation program at your organization
ego-booster newspaper reader
15. In-person surveys - telephone surveys - self-administered surveys - mailed surveys
types of surveys
instrumental newspaper reader
places where one could obtain secondary research
the PR process
16. Geographics - Demographics - Lifestyle/Pyshcological - Covert Power - Position - Reputation - Membership - Role in decsions - Communication behavior
things that define stakeholders
formative evaluation
common mistakes in handling crises
What to do
17. Calculates how much money an org would have to pay to secure the same amount of space/time in the media as paid advertising
examples of crises
AVE (Advertising value equivalency)
embargoed news
attentive audience
18. Reach older demographics - opinion leaders tend to read the newspaper - impressive breadth in audience - has a large impact on public issues
results of long-range planning
situation analysis
advantages of getting a story in print
tactics
19. Get to know the reporters and editors - understand the constraints under which they operate - and build trust with them--every interaction counts
potential audience
guidelines on giving the media the news they want
to build a relationship with the media
78%
20. Build on organizational strengths to take advantage of opportunities in the external environment
weaknesses and opportinities strategies
strengths and opportunities strategies
news
SMART decisions
21. Product recall - fatal accidents - natural disasters - sexual harrassment
examples of crises
primary research
world's largest international news agency
communication audit?
22. Immediate - like natural disasters or death - Emerging - like sexual harrassment or crime - and Sustained - rumors or down-sizing - scandals
types of crises
budgeting tips
research
uncontrolled media
23. Define your objectives/mission - Define audience/what motivated them - Define metrics/critera to use - Compare yourself with the competition - Pick your measurement tool - Analyze results and make this a regular occurence
situation analysis
secondary research
the PR process
steps to creating an evaluation program at your organization
24. What financially supports cable television?
to build a relationship with the media
tread-panel surveys
advertising
advantages of getting a story in print
25. What's going on here and why? Methods include in depth interviewing - focus groups - ethnogrpahy
pleasure newspaper reader
qualitative research methods
formal research
aware public
26. What aspect of PR undergirds every step of the process?
guidelines for working with medi
research
revolutionary media
problem statement
27. Starts with someone making a value judgement that something is wrong - could be wrong - or could be better
reification
problem definition
news
multiplier effect
28. ualitative and Quantitative research
external factors of a situation analysis?
instrumental newspaper reader
formal research
components of a budget
29. The process of receiving - constructing meaning from - and responding to messages - Effective PR starts with this
revolutionary media
publice service announcement
listening
formal research
30. PR now tells an org how to say - what to say and...
What to do
multiplier effect
developmental media
weaknesses and opportinities strategies
31. Attempt to minimize organizational weaknesses by taking advantages of external opportunities
weakness and threats strategies
tips to writing a Program Outcome
weaknesses and opportinities strategies
problem statement
32. Start with 'To' then use an accomplishment verb - Specify a key outcome to be achieved - State the outcome in quantitative terms - Set a target date for acheiving - Put it in writing and refer to it often
10%
external factors of a situation analysis?
guidelines for writing a program objective
PR efficiency
33. How much money/time did it take to reach those goals
What to do
tread-panel surveys
formal research
PR efficiency
34. Best for counting - predicting and analyzing. Methods include content analysis and survey research
quantitative research methods
strengths and threats strategies
components of the SWOT analysis
active public
35. Specific - measurable - achievable - realistic - and time-bound decisions
multiplier effect
strengths and threats strategies
SMART decisions
western media
36. Documentation of an organizations efforts for the purpose of understanding how it communicates with its publics
interactive communication (all about building and maintaining relationships with the public)
results of long-range planning
qualitative research methods
communication audit?
37. Media that tried to push against restrictions made by the State. Examples: undercover websites in China that get shut down
guidelines for Good Media Relations
revolutionary media
the PR process
summative evaluation
38. Specific activties that relate to strategies - have direct action - result from strategies
opinion maker newspaper reader
situation Analysis( Internal and External)
tactics
strategic planning
39. History of the situation - study of who is involved/affected/gathering information about stakeholders
external factors of a situation analysis?
78%
places where one could obtain secondary research
to build a relationship with the media
40. People who recognize that they are involved but have not communicated it
aware public
communication audit?
things that define stakeholders
forms of analysis used when informal methods of research aren't enough
41. Timeliness - Impact - Proximity - Unusualness - Conflict/Controversy (TIPUC)
the PR process
places where one could obtain secondary research
newsworthy event criteria
reification
42. The State controls the media and requires it to promote only what they think Example: Media in China and Cuba
interactive communication (all about building and maintaining relationships with the public)
kinds of Informal/Explorative research?
communist media
What to do
43. On-going evaluation in-progress during the program-- 'How are we doing?'
What to do
formative evaluation
78%
guidelines for Good Media Relations
44. Detection - Prevention/Preparation - Containment - Recovery - Learning
ways a company can use budgeting for PR
stages of crisis management
active public
news
45. They save time/money - they don't have a bias - it is convenient BUT they have no control over who responds - low responses - may not be an accurate sample population
Management by Objectives and Results
weakness and threats strategies
mailed surveys
methods to measure TV/radio audiences
46. When people communicate and organize to do something about the situation they are involved in
active public
What to do
newsworthy event criteria
components of a budget
47. How much do people use information in the problem situation? What kinds of information do people seek? How do people use information? What predicts information use?
world's largest international news agency
additional questions that must be answered through research
methods to measure TV/radio audiences
advertising
48. When a company uses AVE's to save money and look more credible
tips to writing a Program Outcome
primary research
multiplier effect
communist media
49. Hesitation - Obfuscation - Retaliation - Being Ambiguous - To be Pompous - Confrontation - and Litigations
common mistakes in handling crises
80%
weakness and threats strategies
news
50. Information shared with journalists who are not to share it on a wide scale until given permission
opinion maker newspaper reader
stakeholder analysis?
interactive communication (all about building and maintaining relationships with the public)
embargoed news
Sorry!:) No result found.
Can you answer 50 questions in 15 minutes?
Let me suggest you:
Browse all subjects
Browse all tests
Most popular tests
Major Subjects
Tests & Exams
AP
CLEP
DSST
GRE
SAT
GMAT
Certifications
CISSP go to https://www.isc2.org/
PMP
ITIL
RHCE
MCTS
More...
IT Skills
Android Programming
Data Modeling
Objective C Programming
Basic Python Programming
Adobe Illustrator
More...
Business Skills
Advertising Techniques
Business Accounting Basics
Business Strategy
Human Resource Management
Marketing Basics
More...
Soft Skills
Body Language
People Skills
Public Speaking
Persuasion
Job Hunting And Resumes
More...
Vocabulary
GRE Vocab
SAT Vocab
TOEFL Essential Vocab
Basic English Words For All
Global Words You Should Know
Business English
More...
Languages
AP German Vocab
AP Latin Vocab
SAT Subject Test: French
Italian Survival
Norwegian Survival
More...
Engineering
Audio Engineering
Computer Science Engineering
Aerospace Engineering
Chemical Engineering
Structural Engineering
More...
Health Sciences
Basic Nursing Skills
Health Science Language Fundamentals
Veterinary Technology Medical Language
Cardiology
Clinical Surgery
More...
English
Grammar Fundamentals
Literary And Rhetorical Vocab
Elements Of Style Vocab
Introduction To English Major
Complete Advanced Sentences
Literature
Homonyms
More...
Math
Algebra Formulas
Basic Arithmetic: Measurements
Metric Conversions
Geometric Properties
Important Math Facts
Number Sense Vocab
Business Math
More...
Other Major Subjects
Science
Economics
History
Law
Performing-arts
Cooking
Logic & Reasoning
Trivia
Browse all subjects
Browse all tests
Most popular tests