Test your basic knowledge |

Public Relations: PR Basics

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Practitioners speak in terms of publicity - but media wants...?






2. They read to get information they think will be useful in daily living






3. When people communicate and organize to do something about the situation they are involved in






4. Their level of involvement is very low - they dont have any impact in the org. and vice versa






5. They read for varied reasons that don't belong in any other category






6. Get to know the reporters and editors - understand the constraints under which they operate - and build trust with them--every interaction counts






7. What percentage of crises are 'smoldering?' (building over time)






8. A collection of all that is known about the situation






9. Uses printed word - spoken word - pictures in motion - color - animation - and sound effects...the most powerful medium






10. How much do people use information in the problem situation? What kinds of information do people seek? How do people use information? What predicts information use?






11. What percentage of a PR campaign SHOULD be used for research??






12. Personal contacts - Key informants - community forums - advisory boards - monitor social media






13. Detection - Prevention/Preparation - Containment - Recovery - Learning






14. Information shared with journalists who are not to share it on a wide scale until given permission






15. ualitative and Quantitative research






16. Conducted over a long period of time






17. They make decisions to either minimize negative forces or maximize positive forces - that is always their focus






18. Best for counting - predicting and analyzing. Methods include content analysis and survey research






19. Libraries - databases - Internet - Publications - websites - etcs.






20. Audience reach - Placement - Prominence - Share of Voice - Message Analysis - Visuals






21. Whose job is it to educate and train executives to deal with the press?






22. Documentation of an organizations efforts for the purpose of understanding how it communicates with its publics






23. They read to enhance their self-image and status with others






24. Problem statement - purpose statement - audience analysis - recommendation plans - time frame - projected costs - and evaluation design






25. They read newspapers to receive advice and guidance for forming and validating an opinion






26. Number of people who attend to messages and attend events--measured by Readership - listenership - and viewership






27. On-going evaluation in-progress during the program-- 'How are we doing?'






28. Know the cost of what you propose - base budget on goals and objectives - use a spreadsheet to manage costs






29. In-person surveys - telephone surveys - self-administered surveys - mailed surveys






30. PR now tells an org how to say - what to say and...






31. Immediate - like natural disasters or death - Emerging - like sexual harrassment or crime - and Sustained - rumors or down-sizing - scandals






32. Hesitation - Obfuscation - Retaliation - Being Ambiguous - To be Pompous - Confrontation - and Litigations






33. Strengths (internal) Weaknesses (Internal) Opportunities (external) and Threats (external)






34. Integrated program with definite plans towards goals - increased management participation - emphasis thats positive - not defensive - and careful deliberation when making choices






35. People who are unaware of their connections with others due to an issue






36. Geographics - Demographics - Lifestyle/Pyshcological - Covert Power - Position - Reputation - Membership - Role in decsions - Communication behavior






37. What's going on here and why? Methods include in depth interviewing - focus groups - ethnogrpahy






38. News media are free to report on whatever they wish - as long as they balance it with social responsibility Example: America






39. What percentage of crises are unexpected?






40. With uncontrolled media these people control if it is reported/what - when how - etc?






41. Policies - procedures - and actions related to the problem






42. People who recognize that they are involved but have not communicated it






43. Number of people exposed to your program messages






44. What financially supports cable television?






45. Whether or not your reached your goals






46. The State controls the media and requires it to promote only what they think Example: Media in China and Cuba






47. What questions do we ask? What is involved/affected? What positive and negative forces are operating?






48. Predicting or establishing a desired future goal state - determining what forces will help or hinder movement toward te goal - and formulating a plan for achieving the desired state






49. MBO emphasizes goals and objectives






50. They save time/money - they don't have a bias - it is convenient BUT they have no control over who responds - low responses - may not be an accurate sample population