Test your basic knowledge |

Public Relations: PR Basics

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. When a company uses AVE's to save money and look more credible






2. The process of receiving - constructing meaning from - and responding to messages - Effective PR starts with this






3. Shoot squarely (be honest) - Give Service (give them what they want) - Do not beg for a story - Do not ask for 'kills' (suppressing a story) - Do not Flood the media (stick to what is news only)






4. Hesitation - Obfuscation - Retaliation - Being Ambiguous - To be Pompous - Confrontation - and Litigations






5. What percent of media relations is Preparation?






6. The key for public relations is that the new technology promotes what?






7. What percentage of crises are 'smoldering?' (building over time)






8. How much do people use information in the problem situation? What kinds of information do people seek? How do people use information? What predicts information use?






9. The process of identifying who is involved and affected by the situation






10. How much money/time did it take to reach those goals






11. What aspect of PR undergirds every step of the process?






12. Build on organizational strengths to take advantage of opportunities in the external environment






13. Geographics - Demographics - Lifestyle/Pyshcological - Covert Power - Position - Reputation - Membership - Role in decsions - Communication behavior






14. On-going evaluation in-progress during the program-- 'How are we doing?'






15. What financially supports cable television?






16. PR now tells an org how to say - what to say and...






17. Information shared with journalists who are not to share it on a wide scale until given permission






18. A concise desciption of the situation






19. Immediate - like natural disasters or death - Emerging - like sexual harrassment or crime - and Sustained - rumors or down-sizing - scandals






20. Talk from the viewpoint of the publics interest - make the news easy to read - do not make a comment you don't want quoted - state the most important facts at the start - do not argue or lose your cool - you may rephrase a question you do not like -






21. Practitioners speak in terms of publicity - but media wants...?






22. AP (Associated Press) and The United Press International






23. The State controls the media and requires it to promote only what they think Example: Media in China and Cuba






24. Any announcement that promotes programs and services of the government and voluntary agencies--no payment is made to the station for broadcasting it






25. Making decisions about program goals and objectives - identifying key publics - setting policies or rules to guide selection of strategies - and determining those strategies






26. Libraries - databases - Internet - Publications - websites - etcs.






27. Conducted to measure one single point in time






28. Evaluation done after the program has finished-- 'how did we do?'






29. History of the situation - study of who is involved/affected/gathering information about stakeholders






30. Strengths (internal) Weaknesses (Internal) Opportunities (external) and Threats (external)






31. They make decisions to either minimize negative forces or maximize positive forces - that is always their focus






32. Integrated program with definite plans towards goals - increased management participation - emphasis thats positive - not defensive - and careful deliberation when making choices






33. Documentation of an organizations efforts for the purpose of understanding how it communicates with its publics






34. Their level of involvement is very low - they dont have any impact in the org. and vice versa






35. Build on org strengths to counter threats in external environments






36. Original research






37. You have a say in what is said - how it is said - when it is said and to some extent to whom it is said






38. People who are unaware of their connections with others due to an issue






39. MBO emphasizes goals and objectives






40. Reach older demographics - opinion leaders tend to read the newspaper - impressive breadth in audience - has a large impact on public issues






41. Personal contacts - Key informants - community forums - advisory boards - monitor social media






42. Information must be newsworthy - It must be up to the standards of that media - Must be a timely report of the issue - Must be the right definition of news (you would need to research that company/organization)






43. Knowledge outcome - Predisposition (Opinion/attitude) outcome - and behavioral outcome






44. Defining the Problem (Or Opportunity) - Planning and Programming - Taking Action and Communication - and Evaluating the program






45. Problem statement - purpose statement - audience analysis - recommendation plans - time frame - projected costs - and evaluation design






46. An information line during a crisis - has 2 parts: one that deals directly with the public - one that obtains the information - and needs to be credible before crisis






47. Use present tense - describe situation in measurable terms - do not imply solution or blame for problem - Step 1: Define the Problem. What question do we ask? What is happening now?






48. Specific activties that relate to strategies - have direct action - result from strategies






49. Media that tried to push against restrictions made by the State. Examples: undercover websites in China that get shut down






50. Product recall - fatal accidents - natural disasters - sexual harrassment