SUBJECTS
|
BROWSE
|
CAREER CENTER
|
POPULAR
|
JOIN
|
LOGIN
Business Skills
|
Soft Skills
|
Basic Literacy
|
Certifications
About
|
Help
|
Privacy
|
Terms
|
Email
Search
Test your basic knowledge |
Public Relations: PR Basics
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Detection - Prevention/Preparation - Containment - Recovery - Learning
active public
media Gatekeepers
controlled media
stages of crisis management
2. Best for counting - predicting and analyzing. Methods include content analysis and survey research
active public
stages of crisis management
quantitative research methods
secondary research
3. Information must be newsworthy - It must be up to the standards of that media - Must be a timely report of the issue - Must be the right definition of news (you would need to research that company/organization)
guidelines on giving the media the news they want
western media
main obstacles in planning
PR efficiency
4. Treating an abstraction as if it exists as a concrete material entity
news
guidelines for Good Media Relations
strengths and threats strategies
reification
5. The State controls the media and requires it to promote only what they think Example: Media in China and Cuba
guidelines for writing a program objective
communist media
advantages of getting a story in print
10%
6. It ensures that the message will be transmitted immediately to a wide spread audience - very influential
putting news on a wire or syndicate
scanner newspaper reader
ways to analyze media coverage
PR efficiency
7. Libraries - databases - Internet - Publications - websites - etcs.
places where one could obtain secondary research
guidelines to writing useful problem statements
outcomes of a program
guidelines for writing a program objective
8. Reuters (based in London)
Warning
: Invalid argument supplied for foreach() in
/var/www/html/basicversity.com/show_quiz.php
on line
183
9. Conducted over a long period of time
communication audit?
aware public
tread-panel surveys
components of the SWOT analysis
10. Timeliness - Impact - Proximity - Unusualness - Conflict/Controversy (TIPUC)
summative evaluation
putting news on a wire or syndicate
pleasure newspaper reader
newsworthy event criteria
11. In-person surveys - telephone surveys - self-administered surveys - mailed surveys
cross sectional surveys
advertising
types of surveys
things that define stakeholders
12. Secondary analysis - content analysis (whats in the media) and surveys
Warning
: Invalid argument supplied for foreach() in
/var/www/html/basicversity.com/show_quiz.php
on line
183
13. Research that has already been conducted
secondary research
reification
types of surveys
authoritarian International media
14. Uses printed word - spoken word - pictures in motion - color - animation - and sound effects...the most powerful medium
reification
television
news
scanner newspaper reader
15. Define your objectives/mission - Define audience/what motivated them - Define metrics/critera to use - Compare yourself with the competition - Pick your measurement tool - Analyze results and make this a regular occurence
multiplier effect
pleasure newspaper reader
steps to creating an evaluation program at your organization
interactive communication (all about building and maintaining relationships with the public)
16. Specific activties that relate to strategies - have direct action - result from strategies
guidelines for working with medi
tactics
kinds of Informal/Explorative research?
places where one could obtain secondary research
17. Whether or not your reached your goals
guidelines for working with medi
SMART decisions
The PR practitioners
PR effectivness
18. Failure of employers to include the PR practitioner in decisions - perception of PR as 'communication support' - absence of 'agreed-upon' objectives - inadequate time - frustrations and delays
revolutionary media
80%
main obstacles in planning
Examples of traditional media
19. Hesitation - Obfuscation - Retaliation - Being Ambiguous - To be Pompous - Confrontation - and Litigations
news
common mistakes in handling crises
situation analysis
advertising
20. They save time/money - they don't have a bias - it is convenient BUT they have no control over who responds - low responses - may not be an accurate sample population
The PR practitioners
things that define stakeholders
tips to writing a Program Outcome
mailed surveys
21. Strengths (internal) Weaknesses (Internal) Opportunities (external) and Threats (external)
components of the SWOT analysis
78%
examples of crises
embargoed news
22. Calculates how much money an org would have to pay to secure the same amount of space/time in the media as paid advertising
common mistakes in handling crises
AVE (Advertising value equivalency)
strengths and threats strategies
embargoed news
23. Number of people who attend to messages and attend events--measured by Readership - listenership - and viewership
attentive audience
kinds of Informal/Explorative research?
revolutionary media
types of surveys
24. Give focus/direction - provide guidance/motivation - spell out the outcome criteria to be evaluated
radio
Management by Objectives and Results
tips to writing a Program Outcome
nonpublic
25. Evaluation done after the program has finished-- 'how did we do?'
communist media
components of a budget
summative evaluation
situation Analysis( Internal and External)
26. Audience reach - Placement - Prominence - Share of Voice - Message Analysis - Visuals
ways to analyze media coverage
cross sectional surveys
reification
putting news on a wire or syndicate
27. The process of receiving - constructing meaning from - and responding to messages - Effective PR starts with this
problem statement
listening
latent public
active public
28. AP (Associated Press) and The United Press International
embargoed news
stakeholder analysis?
big wires in the U.S
opinion maker newspaper reader
29. What's going on here and why? Methods include in depth interviewing - focus groups - ethnogrpahy
advertising
guidelines on giving the media the news they want
qualitative research methods
examples of crises
30. An information line during a crisis - has 2 parts: one that deals directly with the public - one that obtains the information - and needs to be credible before crisis
tips to writing a Program Outcome
types of crises
information center
quantitative research methods
31. How much do people use information in the problem situation? What kinds of information do people seek? How do people use information? What predicts information use?
advertising
additional questions that must be answered through research
controlled media
ways to analyze media coverage
32. What financially supports cable television?
advertising
AVE (Advertising value equivalency)
to build a relationship with the media
ways to analyze media coverage
33. Diary - meter - people-meter - and telephone interview
SMART decisions
examples of crises
potential audience
methods to measure TV/radio audiences
34. How much money/time did it take to reach those goals
guidelines on giving the media the news they want
PR efficiency
stages of crisis management
primary research
35. Problem statement - purpose statement - audience analysis - recommendation plans - time frame - projected costs - and evaluation design
cross sectional surveys
reification
components of a budget
78%
36. Talk from the viewpoint of the publics interest - make the news easy to read - do not make a comment you don't want quoted - state the most important facts at the start - do not argue or lose your cool - you may rephrase a question you do not like -
developmental media
guidelines for working with medi
reification
controlled media
37. On-going evaluation in-progress during the program-- 'How are we doing?'
big wires in the U.S
formative evaluation
SMART decisions
uncontrolled media
38. MOR
components of the SWOT analysis
Management by Objectives and Results
opinion maker newspaper reader
television
39. People who recognize that they are involved but have not communicated it
aware public
PR effectivness
Examples of traditional media
communist media
40. Media is relatively free - as long as it supports national goals and heads toward development Example: India
developmental media
Management by objectives
10%
things that define stakeholders
41. Get to know the reporters and editors - understand the constraints under which they operate - and build trust with them--every interaction counts
stages of crisis management
tactics
to build a relationship with the media
publice service announcement
42. Shoot squarely (be honest) - Give Service (give them what they want) - Do not beg for a story - Do not ask for 'kills' (suppressing a story) - Do not Flood the media (stick to what is news only)
summative evaluation
guidelines for Good Media Relations
instrumental newspaper reader
situation analysis
43. Information shared with journalists who are not to share it on a wide scale until given permission
information center
weaknesses and opportinities strategies
embargoed news
listening
44. What questions do we ask? What is involved/affected? What positive and negative forces are operating?
10%
advertising
guidelines for handling a PR crises
situation Analysis( Internal and External)
45. History of the situation - study of who is involved/affected/gathering information about stakeholders
SMART decisions
things that define stakeholders
strengths and opportunities strategies
external factors of a situation analysis?
46. Identify thinsg that can go wrong and become highly visible - assign priorities - draft questions answers and solutions - focus on what do to and what to say - and develop a strategy to contain and counteract (not react and respond)
guidelines for handling a PR crises
embargoed news
components of the SWOT analysis
main obstacles in planning
47. Practitioners speak in terms of publicity - but media wants...?
news
multiplier effect
guidelines for handling a PR crises
78%
48. Reach older demographics - opinion leaders tend to read the newspaper - impressive breadth in audience - has a large impact on public issues
cross sectional surveys
to build a relationship with the media
advertising
advantages of getting a story in print
49. ualitative and Quantitative research
guidelines for working with medi
formal research
common mistakes in handling crises
stakeholder analysis?
50. Their level of involvement is very low - they dont have any impact in the org. and vice versa
nonpublic
aware public
revolutionary media
tips to writing a Program Outcome