Test your basic knowledge |

Public Relations: PR Basics

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. People who are unaware of their connections with others due to an issue






2. Identify thinsg that can go wrong and become highly visible - assign priorities - draft questions answers and solutions - focus on what do to and what to say - and develop a strategy to contain and counteract (not react and respond)






3. Specific - measurable - achievable - realistic - and time-bound decisions






4. Evening TV news - major network news - local newspaper






5. MBO emphasizes goals and objectives






6. They read to get information they think will be useful in daily living






7. What questions do we ask? What is involved/affected? What positive and negative forces are operating?






8. Any announcement that promotes programs and services of the government and voluntary agencies--no payment is made to the station for broadcasting it






9. They make decisions to either minimize negative forces or maximize positive forces - that is always their focus






10. Media over which you have no direct role in decisions about media content






11. Knowledge outcome - Predisposition (Opinion/attitude) outcome - and behavioral outcome






12. Hesitation - Obfuscation - Retaliation - Being Ambiguous - To be Pompous - Confrontation - and Litigations






13. In-person surveys - telephone surveys - self-administered surveys - mailed surveys






14. What aspect of PR undergirds every step of the process?






15. _____ has the advantage of interactive conversation with its publics - and it has a personal appeal becuase it is the spoken word






16. Whether or not your reached your goals






17. Denial - Excuse - Justfication - Corrective Action - Apology (but with no change of action)






18. What percent of media relations is Preparation?






19. PR now tells an org how to say - what to say and...






20. Use present tense - describe situation in measurable terms - do not imply solution or blame for problem - Step 1: Define the Problem. What question do we ask? What is happening now?






21. MOR






22. A concise desciption of the situation






23. The key for public relations is that the new technology promotes what?






24. ualitative and Quantitative research






25. They read because they see it as a source of enjoyment and a habit






26. They read newspapers to receive advice and guidance for forming and validating an opinion






27. Best for counting - predicting and analyzing. Methods include content analysis and survey research






28. Reach older demographics - opinion leaders tend to read the newspaper - impressive breadth in audience - has a large impact on public issues






29. Predicting or establishing a desired future goal state - determining what forces will help or hinder movement toward te goal - and formulating a plan for achieving the desired state






30. How much money/time did it take to reach those goals






31. What percentage of crises are unexpected?






32. Information shared with journalists who are not to share it on a wide scale until given permission






33. How much do people use information in the problem situation? What kinds of information do people seek? How do people use information? What predicts information use?






34. Starts with someone making a value judgement that something is wrong - could be wrong - or could be better






35. Define your objectives/mission - Define audience/what motivated them - Define metrics/critera to use - Compare yourself with the competition - Pick your measurement tool - Analyze results and make this a regular occurence






36. Practitioners speak in terms of publicity - but media wants...?






37. The media are subordinate to the state - which controls the press and restricts coverage. Example: Iraq under Hussein






38. Conducted to measure one single point in time






39. They read for varied reasons that don't belong in any other category






40. News media are free to report on whatever they wish - as long as they balance it with social responsibility Example: America






41. Personal contacts - Key informants - community forums - advisory boards - monitor social media






42. What percentage of a PR campaign SHOULD be used for research??






43. Build on organizational strengths to take advantage of opportunities in the external environment






44. Give focus/direction - provide guidance/motivation - spell out the outcome criteria to be evaluated






45. Media that tried to push against restrictions made by the State. Examples: undercover websites in China that get shut down






46. What financially supports cable television?






47. Start with 'To' then use an accomplishment verb - Specify a key outcome to be achieved - State the outcome in quantitative terms - Set a target date for acheiving - Put it in writing and refer to it often






48. AP (Associated Press) and The United Press International






49. Number of people exposed to your program messages






50. The process of identifying who is involved and affected by the situation