Test your basic knowledge |

Public Relations: PR Basics

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Timeliness - Impact - Proximity - Unusualness - Conflict/Controversy (TIPUC)






2. Denial - Excuse - Justfication - Corrective Action - Apology (but with no change of action)






3. They read to get information they think will be useful in daily living






4. When a company uses AVE's to save money and look more credible






5. The process of identifying who is involved and affected by the situation






6. Uses printed word - spoken word - pictures in motion - color - animation - and sound effects...the most powerful medium






7. What percentage of crises are 'smoldering?' (building over time)






8. You have a say in what is said - how it is said - when it is said and to some extent to whom it is said






9. What questions do we ask? What is involved/affected? What positive and negative forces are operating?






10. MOR






11. How much money/time did it take to reach those goals






12. The process of receiving - constructing meaning from - and responding to messages - Effective PR starts with this






13. On-going evaluation in-progress during the program-- 'How are we doing?'






14. Evening TV news - major network news - local newspaper






15. Reach older demographics - opinion leaders tend to read the newspaper - impressive breadth in audience - has a large impact on public issues






16. When people communicate and organize to do something about the situation they are involved in






17. Geographics - Demographics - Lifestyle/Pyshcological - Covert Power - Position - Reputation - Membership - Role in decsions - Communication behavior






18. Strengths (internal) Weaknesses (Internal) Opportunities (external) and Threats (external)






19. _____ has the advantage of interactive conversation with its publics - and it has a personal appeal becuase it is the spoken word






20. Integrated program with definite plans towards goals - increased management participation - emphasis thats positive - not defensive - and careful deliberation when making choices






21. They make decisions to either minimize negative forces or maximize positive forces - that is always their focus






22. AP (Associated Press) and The United Press International






23. Specific activties that relate to strategies - have direct action - result from strategies






24. Whether or not your reached your goals






25. The key for public relations is that the new technology promotes what?






26. Any announcement that promotes programs and services of the government and voluntary agencies--no payment is made to the station for broadcasting it






27. Media is relatively free - as long as it supports national goals and heads toward development Example: India






28. The media are subordinate to the state - which controls the press and restricts coverage. Example: Iraq under Hussein






29. What's going on here and why? Methods include in depth interviewing - focus groups - ethnogrpahy






30. Yellow = current crises - Green = emerging crises - Brown = old crises






31. Conducted to measure one single point in time






32. Defining the Problem (Or Opportunity) - Planning and Programming - Taking Action and Communication - and Evaluating the program






33. Immediate - like natural disasters or death - Emerging - like sexual harrassment or crime - and Sustained - rumors or down-sizing - scandals






34. They read because they see it as a source of enjoyment and a habit






35. Use present tense - describe situation in measurable terms - do not imply solution or blame for problem - Step 1: Define the Problem. What question do we ask? What is happening now?






36. An information line during a crisis - has 2 parts: one that deals directly with the public - one that obtains the information - and needs to be credible before crisis






37. Reuters (based in London)

Warning: Invalid argument supplied for foreach() in /var/www/html/basicversity.com/show_quiz.php on line 183


38. Number of people who attend to messages and attend events--measured by Readership - listenership - and viewership






39. They read for varied reasons that don't belong in any other category






40. Number of people exposed to your program messages






41. Know the cost of what you propose - base budget on goals and objectives - use a spreadsheet to manage costs






42. Give focus/direction - provide guidance/motivation - spell out the outcome criteria to be evaluated






43. Practitioners speak in terms of publicity - but media wants...?






44. Build on organizational strengths to take advantage of opportunities in the external environment






45. MBO emphasizes goals and objectives






46. Product recall - fatal accidents - natural disasters - sexual harrassment






47. How much do people use information in the problem situation? What kinds of information do people seek? How do people use information? What predicts information use?






48. What percentage of crises are unexpected?






49. The State controls the media and requires it to promote only what they think Example: Media in China and Cuba






50. With uncontrolled media these people control if it is reported/what - when how - etc?