Test your basic knowledge |

Public Relations: PR Basics

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Reach older demographics - opinion leaders tend to read the newspaper - impressive breadth in audience - has a large impact on public issues






2. A collection of all that is known about the situation






3. Making decisions about program goals and objectives - identifying key publics - setting policies or rules to guide selection of strategies - and determining those strategies






4. Any announcement that promotes programs and services of the government and voluntary agencies--no payment is made to the station for broadcasting it






5. What percentage of crises are unexpected?






6. Number of people exposed to your program messages






7. Evaluation done after the program has finished-- 'how did we do?'






8. They read newspapers to receive advice and guidance for forming and validating an opinion






9. Hesitation - Obfuscation - Retaliation - Being Ambiguous - To be Pompous - Confrontation - and Litigations






10. What financially supports cable television?






11. Whether or not your reached your goals






12. An information line during a crisis - has 2 parts: one that deals directly with the public - one that obtains the information - and needs to be credible before crisis






13. In-person surveys - telephone surveys - self-administered surveys - mailed surveys






14. With uncontrolled media these people control if it is reported/what - when how - etc?






15. Number of people who attend to messages and attend events--measured by Readership - listenership - and viewership






16. Give focus/direction - provide guidance/motivation - spell out the outcome criteria to be evaluated






17. What percent of media relations is Preparation?






18. Predicting or establishing a desired future goal state - determining what forces will help or hinder movement toward te goal - and formulating a plan for achieving the desired state






19. Problem statement - purpose statement - audience analysis - recommendation plans - time frame - projected costs - and evaluation design






20. Policies - procedures - and actions related to the problem






21. The process of identifying who is involved and affected by the situation






22. Evening TV news - major network news - local newspaper






23. Start with 'To' then use an accomplishment verb - Specify a key outcome to be achieved - State the outcome in quantitative terms - Set a target date for acheiving - Put it in writing and refer to it often






24. Use present tense - describe situation in measurable terms - do not imply solution or blame for problem - Step 1: Define the Problem. What question do we ask? What is happening now?






25. Best for counting - predicting and analyzing. Methods include content analysis and survey research






26. _____ has the advantage of interactive conversation with its publics - and it has a personal appeal becuase it is the spoken word






27. The media are subordinate to the state - which controls the press and restricts coverage. Example: Iraq under Hussein






28. Attempt to minimize organizational weaknesses by taking advantages of external opportunities






29. MOR






30. Define your objectives/mission - Define audience/what motivated them - Define metrics/critera to use - Compare yourself with the competition - Pick your measurement tool - Analyze results and make this a regular occurence






31. Immediate - like natural disasters or death - Emerging - like sexual harrassment or crime - and Sustained - rumors or down-sizing - scandals






32. They make decisions to either minimize negative forces or maximize positive forces - that is always their focus






33. PR now tells an org how to say - what to say and...






34. Documentation of an organizations efforts for the purpose of understanding how it communicates with its publics






35. Conducted to measure one single point in time






36. Media is relatively free - as long as it supports national goals and heads toward development Example: India






37. Conducted over a long period of time






38. Know the cost of what you propose - base budget on goals and objectives - use a spreadsheet to manage costs






39. A concise desciption of the situation






40. They read because they see it as a source of enjoyment and a habit






41. MBO emphasizes goals and objectives






42. They read to get information they think will be useful in daily living






43. Strengths (internal) Weaknesses (Internal) Opportunities (external) and Threats (external)






44. Media that tried to push against restrictions made by the State. Examples: undercover websites in China that get shut down






45. Build on organizational strengths to take advantage of opportunities in the external environment






46. Calculates how much money an org would have to pay to secure the same amount of space/time in the media as paid advertising






47. They read to enhance their self-image and status with others






48. AP (Associated Press) and The United Press International






49. Shoot squarely (be honest) - Give Service (give them what they want) - Do not beg for a story - Do not ask for 'kills' (suppressing a story) - Do not Flood the media (stick to what is news only)






50. The process of receiving - constructing meaning from - and responding to messages - Effective PR starts with this







Sorry!:) No result found.

Can you answer 50 questions in 15 minutes?


Let me suggest you:

Browse all subjects

Browse all tests

Most popular tests



Major Subjects

Tests & Exams


AP
CLEP
DSST
GRE
SAT
GMAT

Browse all subjects

Browse all tests

Most popular tests