Test your basic knowledge |

Public Relations: PR Basics

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. They read for varied reasons that don't belong in any other category






2. A concise desciption of the situation






3. Hesitation - Obfuscation - Retaliation - Being Ambiguous - To be Pompous - Confrontation - and Litigations






4. Use present tense - describe situation in measurable terms - do not imply solution or blame for problem - Step 1: Define the Problem. What question do we ask? What is happening now?






5. Denial - Excuse - Justfication - Corrective Action - Apology (but with no change of action)






6. Timeliness - Impact - Proximity - Unusualness - Conflict/Controversy (TIPUC)






7. Reach older demographics - opinion leaders tend to read the newspaper - impressive breadth in audience - has a large impact on public issues






8. Defining the Problem (Or Opportunity) - Planning and Programming - Taking Action and Communication - and Evaluating the program






9. Number of people exposed to your program messages






10. Conducted over a long period of time






11. Libraries - databases - Internet - Publications - websites - etcs.






12. Attempt to minimize organizational weaknesses by taking advantages of external opportunities






13. Attempt to minimize both organizational weaknesses and external threats






14. They save time/money - they don't have a bias - it is convenient BUT they have no control over who responds - low responses - may not be an accurate sample population






15. In-person surveys - telephone surveys - self-administered surveys - mailed surveys






16. They read to enhance their self-image and status with others






17. Get to know the reporters and editors - understand the constraints under which they operate - and build trust with them--every interaction counts






18. MOR






19. Policies - procedures - and actions related to the problem






20. History of the situation - study of who is involved/affected/gathering information about stakeholders






21. Total income or funds available - competitive necessity - Task or goal driven (least preferable) - Profit






22. RACE AND ROPE Research - Action - Communication - Evaluation AND Research - Objectives - Programming - Evaluation






23. _____ has the advantage of interactive conversation with its publics - and it has a personal appeal becuase it is the spoken word






24. Whose job is it to educate and train executives to deal with the press?






25. Talk from the viewpoint of the publics interest - make the news easy to read - do not make a comment you don't want quoted - state the most important facts at the start - do not argue or lose your cool - you may rephrase a question you do not like -






26. People who recognize that they are involved but have not communicated it






27. Secondary analysis - content analysis (whats in the media) and surveys

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28. A collection of all that is known about the situation






29. The process of receiving - constructing meaning from - and responding to messages - Effective PR starts with this






30. When people communicate and organize to do something about the situation they are involved in






31. Personal contacts - Key informants - community forums - advisory boards - monitor social media






32. Uses printed word - spoken word - pictures in motion - color - animation - and sound effects...the most powerful medium






33. You have a say in what is said - how it is said - when it is said and to some extent to whom it is said






34. People who are unaware of their connections with others due to an issue






35. They read because they see it as a source of enjoyment and a habit






36. Making decisions about program goals and objectives - identifying key publics - setting policies or rules to guide selection of strategies - and determining those strategies






37. Knowledge outcome - Predisposition (Opinion/attitude) outcome - and behavioral outcome






38. Conducted to measure one single point in time






39. Identify thinsg that can go wrong and become highly visible - assign priorities - draft questions answers and solutions - focus on what do to and what to say - and develop a strategy to contain and counteract (not react and respond)






40. The process of identifying who is involved and affected by the situation






41. They make decisions to either minimize negative forces or maximize positive forces - that is always their focus






42. How much money/time did it take to reach those goals






43. Documentation of an organizations efforts for the purpose of understanding how it communicates with its publics






44. What's going on here and why? Methods include in depth interviewing - focus groups - ethnogrpahy






45. Their level of involvement is very low - they dont have any impact in the org. and vice versa






46. Information must be newsworthy - It must be up to the standards of that media - Must be a timely report of the issue - Must be the right definition of news (you would need to research that company/organization)






47. What percentage of crises are 'smoldering?' (building over time)






48. Failure of employers to include the PR practitioner in decisions - perception of PR as 'communication support' - absence of 'agreed-upon' objectives - inadequate time - frustrations and delays






49. Specific activties that relate to strategies - have direct action - result from strategies






50. Best for counting - predicting and analyzing. Methods include content analysis and survey research