Test your basic knowledge |

Public Relations: PR Basics

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The State controls the media and requires it to promote only what they think Example: Media in China and Cuba






2. Media is relatively free - as long as it supports national goals and heads toward development Example: India






3. Attempt to minimize both organizational weaknesses and external threats






4. They read to enhance their self-image and status with others






5. An information line during a crisis - has 2 parts: one that deals directly with the public - one that obtains the information - and needs to be credible before crisis






6. A concise desciption of the situation






7. Number of people who attend to messages and attend events--measured by Readership - listenership - and viewership






8. Identify thinsg that can go wrong and become highly visible - assign priorities - draft questions answers and solutions - focus on what do to and what to say - and develop a strategy to contain and counteract (not react and respond)






9. When people communicate and organize to do something about the situation they are involved in






10. Whose job is it to educate and train executives to deal with the press?






11. Best for counting - predicting and analyzing. Methods include content analysis and survey research






12. Hesitation - Obfuscation - Retaliation - Being Ambiguous - To be Pompous - Confrontation - and Litigations






13. Libraries - databases - Internet - Publications - websites - etcs.






14. MBO emphasizes goals and objectives






15. What financially supports cable television?






16. Predicting or establishing a desired future goal state - determining what forces will help or hinder movement toward te goal - and formulating a plan for achieving the desired state






17. Strengths (internal) Weaknesses (Internal) Opportunities (external) and Threats (external)






18. The process of identifying who is involved and affected by the situation






19. Detection - Prevention/Preparation - Containment - Recovery - Learning






20. AP (Associated Press) and The United Press International






21. What percentage of crises are unexpected?






22. They read for varied reasons that don't belong in any other category






23. Conducted to measure one single point in time






24. Knowledge outcome - Predisposition (Opinion/attitude) outcome - and behavioral outcome






25. History of the situation - study of who is involved/affected/gathering information about stakeholders






26. Evening TV news - major network news - local newspaper






27. Specific activties that relate to strategies - have direct action - result from strategies






28. Start with 'To' then use an accomplishment verb - Specify a key outcome to be achieved - State the outcome in quantitative terms - Set a target date for acheiving - Put it in writing and refer to it often






29. How much money/time did it take to reach those goals






30. Diary - meter - people-meter - and telephone interview






31. ualitative and Quantitative research






32. They read because they see it as a source of enjoyment and a habit






33. Personal contacts - Key informants - community forums - advisory boards - monitor social media






34. Define your objectives/mission - Define audience/what motivated them - Define metrics/critera to use - Compare yourself with the competition - Pick your measurement tool - Analyze results and make this a regular occurence






35. When a company uses AVE's to save money and look more credible






36. They make decisions to either minimize negative forces or maximize positive forces - that is always their focus






37. How much do people use information in the problem situation? What kinds of information do people seek? How do people use information? What predicts information use?






38. The media are subordinate to the state - which controls the press and restricts coverage. Example: Iraq under Hussein






39. Making decisions about program goals and objectives - identifying key publics - setting policies or rules to guide selection of strategies - and determining those strategies






40. Geographics - Demographics - Lifestyle/Pyshcological - Covert Power - Position - Reputation - Membership - Role in decsions - Communication behavior






41. Build on organizational strengths to take advantage of opportunities in the external environment






42. Information shared with journalists who are not to share it on a wide scale until given permission






43. Yellow = current crises - Green = emerging crises - Brown = old crises






44. Any announcement that promotes programs and services of the government and voluntary agencies--no payment is made to the station for broadcasting it






45. Conducted over a long period of time






46. _____ has the advantage of interactive conversation with its publics - and it has a personal appeal becuase it is the spoken word






47. What percent of media relations is Preparation?






48. They read to get information they think will be useful in daily living






49. Get to know the reporters and editors - understand the constraints under which they operate - and build trust with them--every interaction counts






50. You have a say in what is said - how it is said - when it is said and to some extent to whom it is said