Test your basic knowledge |

Telecom Industry Management

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Produced by local station or cable system






2. Publishing war plans






3. Laws are vague so people change all of their conent to stay away from indecency violations






4. Purchase programs directly with delivery over broadband






5. Who gets the cash






6. A few minutes during network programs for affiliates to insert local commercials






7. Cd (composer - recording co. - and publisher) - radio (composer and publisher) - satellite radio (Record co -composer - bpublisher) - webcasting (record co and composer/publisher)






8. Cable systems may not import other broadcast network affiliates






9. Do audience measurement for television






10. Ads on broadcast and cable networks to reach a national audience






11. Congress can change anything the FCC does by passing a law to overturn a regulation






12. Combo of money and part of advertising revenue - number one method of syndication






13. Failed neogtiations - high rates from copyright board






14. Companies have fewer employees - offer less jobs - and own too much which prevents competition and narrows the content






15. Deliver content and services via wire - FCC regulations






16. 'We listened to everyone's comments and now we will do...' - petitions for reconsideration is the last chagne to have FCC reconsider






17. Broadcast indcent media between 10pm and 6am






18. Protect freedom of religion - right to protest and petition gov't - right of free speech






19. Holds license from gov't - transmits programs over airwaves - carries commercial messages to promotes products






20. Anything obscene indecent or profane over radio will be fined or imprisoned for no more than two years






21. Exclusive broadcast rights for a certain number of episodes - certain number of runs per episode - for a fixed period of time






22. Passed by Congress - set policies with any details congress wants - regulations - Must be consistent with law passed






23. Sexual content without artistic or political significance






24. Station writes the syndicator a check for program






25. Rule book for the government with legislative - executive - judicial branch






26. Program produced specifically for syndication (dr. phill - ellen - jeopardy)






27. Do audience measurement for radio






28. Government sets predetermined fee and requires licenses to be granted - cable tv systems for redistribution of works aired on roadcast stations






29. People will want to watch trash tv like lesbians and food eating contests and those high ratings will control content. You cannot control content by inserting educational/cultuarl shows






30. Ad time is perishable - limited to what the viewer will tolerate






31. Affiliates pay networks a fee for each subscriber on cable or satellite who can watch their channels






32. Low demand products collectively can be profitable if store/distribution channel is large enough - niche markets will be mroe profictable for low demand products






33. Intentional or inadvertent mistake - recording/calculating errors - biased questions - manipulation of results






34. vague open ended inquiry of 'what should I do?' typically from telecom companies






35. Comprehensive review of licensing and regulating operations from FCC






36. National advertisers reaching particular geographic regions by purchasing spots by local stations






37. A broadcast station can require cable systems in the stations coverage area to pay for it for the use of its signals - fee can change every 3 years - if they don't agree then they boot off cable for 3 years






38. Newton minow 1961: there must be an active government role to ensure public interest is being served (tv is trash and we need to make it help public!)






39. House and senate introcude bills into hopper - subcommittess review bill (energy committee - telecom committee) - rule committee decides how to adjust bill - house and senate compromise - sent to president






40. Used in calculating unduplicated persons watching a station over a period of time (so if you watch twice - you only count once)






41. Prohibit anyone from promoting foreign websites that illegally sell copyrighted works






42. Congress - makes laws






43. Acts as a broker between local stations and advertisers - extension of local stations sales staff






44. Not quite a commercial but you can't say 'we have the best towels at Target - who is our sponsor - so come on out!'






45. Using laws of chance or probability to make estimate about population from small sample of population






46. Set by gov't copyright roaylty board






47. Exchange of things of like worth like the proft of advertising






48. 80 percent of viewing is on 20 percent of channels/stations - most profit occurs from most popular stations






49. Commercial minutes available * projected rate = revenue - compare revenue to potential cost






50. PEG channels