Test your basic knowledge |

Telecom Industry Management

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Cable systems may not import other broadcast network affiliates






2. Used in calculating unduplicated persons watching a station over a period of time (so if you watch twice - you only count once)






3. 50 - 60% government and then subscribers - also business and state gov't






4. Government sets predetermined fee and requires licenses to be granted - cable tv systems for redistribution of works aired on roadcast stations






5. Cable wants highest fee possible and MSO's want low fees to increase profit margins and keep rates low - MSO's have most leverage






6. Television is a toaster with pictures and people will watch whatever you put on there






7. You own all services for production and distribution






8. Must wait 30 days to respond (slow motion debate)






9. # TV's actually on out of all people who own tv






10. Portraying sexual content in an offensive way that has no redeeming quality






11. The estimated numver of household actually tuned in to channel






12. One or more markets designated as primary survey area






13. Passed in 1998 to protect digital works copyrights - illegal to circumvent technology that controls access to a copyrighted work or distribute products that circumvent the technology - no violation if you quickly respond to complaint






14. Protects free speech and expression






15. Ads on broadcast and cable networks to reach a national audience






16. Stations purchasing syndicated programs like jeopardy can prevent those programs from appearing on other stations in same market






17. Broadcast network pays affiliates for use of station






18. Compares relative cost among competing media - abbreviation for 'cost for thousand' - cost for an advertiser to reach 1 -000 people or households - cost of ad/number of households/people






19. Commercial minutes available * projected rate = revenue - compare revenue to potential cost






20. Right to frree speech is balanced against the interest of society






21. Cd (composer - recording co. - and publisher) - radio (composer and publisher) - satellite radio (Record co -composer - bpublisher) - webcasting (record co and composer/publisher)






22. Annual fee negotiated with licencing organizations to use all of the music controlled by that organization






23. Prohibit anyone from promoting foreign websites that illegally sell copyrighted works






24. This person pointed out a problem so here is how we will address it






25. Government limits on group ownership have been stressed or relaxed over years






26. Dividing people into subgroups based on age - sex - education






27. National advertisers reaching particular geographic regions by purchasing spots by local stations






28. TV may reach 39% of national audience - no more than 2 stations in market






29. A few minutes during network programs for affiliates to insert local commercials






30. A broadcast station can require cable systems in the stations coverage area to pay for it for the use of its signals - fee can change every 3 years - if they don't agree then they boot off cable for 3 years






31. Attract and retain audiences that can be sold to advertisers






32. Which control is more limited - local or national?






33. PEG channels






34. Rule book for the government with legislative - executive - judicial branch






35. Distribute programs to public tv stations - do not produce their own programs






36. All metro counties plus counties next to it if they have significant listenership






37. Bundle programs together in packages sold for monthly fee






38. Intentional or inadvertent mistake - recording/calculating errors - biased questions - manipulation of results






39. Holds license from gov't - transmits programs over airwaves - carries commercial messages to promotes products






40. Estimates from representative sample will always be slightly off b/c the sample does not exactly match group being measured






41. Largest local region of a market's listening audience (smaller portion of the total disgnated market area)






42. Companies have fewer employees - offer less jobs - and own too much which prevents competition and narrows the content






43. Congress direted how to make rules in the law - actions must be registered in Federal Registers - let people know what you're planning - allow public to make comments






44. Do audience measurement for television






45. Newton minow 1961: there must be an active government role to ensure public interest is being served (tv is trash and we need to make it help public!)






46. Grossely offensive and provokes violent resentment






47. A title for the payment of artists for their performance






48. Ad time is perishable - limited to what the viewer will tolerate






49. 5 members - no more than three from each political party - 5 year term - president designates chairman - it helps to have connections






50. What happened when suddenly cable could provide and pay for all programs and networks decided they want user to pay for programs - networks insist affiliates pay for network programs