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Test your basic knowledge |
Telecom Industry Management
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Acts as a broker between local stations and advertisers - extension of local stations sales staff
national rep firms
compulsory license
US house - stop online piracy act (SOPA)
National Public Radio (NPR)
2. Composer/publisher
safe harbor
FCC organization
analog payment
national rep firms
3. Focuses on how to fix or address one issue - staff condenses and summariezes problem
problems with copyright fees
support for vertical integration
FNPRM (further notice of proposed rule making
80/20 rule
4. You own all services for production and distribution
vertical integration
14 usc 1464
network non duplication rule
sampling
5. Attract and retain audiences that can be sold to advertisers
relaxed
arbitrary
Federal reigister:
advertising business models
6. Number of households tuned into a channel out of all households actually using their receiver (number of people watching LOST out of all individuals watching TV)
share
long tail theory
total survey area
congressional oversight
7. Commercial minutes available * projected rate = revenue - compare revenue to potential cost
must carry
sampling
total survey area
predicted revenue potential
8. 5 members - no more than three from each political party - 5 year term - president designates chairman - it helps to have connections
Process of a bill
Government limits on stations
network compensation
FCC
9. Most stations are a part of this and owned by broadcast networks called 'owned&operated' stations
station groups
FCC
How reverse compensation works
fcc vs Pacifics foundation
10. This person pointed out a problem so here is how we will address it
sound exchange
horizontal integration
Memorandum opion and order (MO&O)
digital payment
11. House and senate introcude bills into hopper - subcommittess review bill (energy committee - telecom committee) - rule committee decides how to adjust bill - house and senate compromise - sent to president
total survey area
Process of a bill
compulsory license
horizontal integration
12. Compares relative cost among competing media - abbreviation for 'cost for thousand' - cost for an advertiser to reach 1 -000 people or households - cost of ad/number of households/people
CPM
cutting the cord
digital payment
fcc vs Pacifics foundation
13. Passed by Congress - set policies with any details congress wants - regulations - Must be consistent with law passed
Laws
share
Houshold using television (hut)
harming national security
14. National advertisers reaching particular geographic regions by purchasing spots by local stations
obscenity
FCC
compulsory license
national spot advertising
15. Cd (composer - recording co. - and publisher) - radio (composer and publisher) - satellite radio (Record co -composer - bpublisher) - webcasting (record co and composer/publisher)
vertical integration
digital payment
public interest approach
network/affiliate contract
16. Exclusive broadcast rights for a certain number of episodes - certain number of runs per episode - for a fixed period of time
syndicated exclusivity
Notice of Inquiry (NOI)
horizontal integration
non sampling error
17. PEG channels
point of diminishing return
network non duplication rule
station groups
Public - educational - government
18. Distribute programs to public tv stations - do not produce their own programs
arbitrary
Public Broadcasting Service (PBS)
national spot advertising
support for vertical integration
19. Comprehensive review of licensing and regulating operations from FCC
Federal reigister:
libel
argument against vertical integration
subscription fee battle
20. Local stations that transmit programs to viewers over (typically 200 of these)
must carry
total survey area
random sampling
affiliates
21. Distribute public radio stations - - Produce own program - classical/jazz music - news/public affairs
National Public Radio (NPR)
47 usc 326
Notice of Inquiry (NOI)
How reverse compensation works
22. Negotiates the terms of partnership through a contract
first run syndication
argument against vertical integration
network/affiliate contract
must carry
23. Corporation that owns many local cable systems - serve almost 2/3 of subscribers - linked together into clusters
multiple systems operators
Federal reigister:
chilling effect
house of reps
24. Affiliates pay networks a fee for each subscriber on cable or satellite who can watch their channels
How reverse compensation works
sampling
Laws
cash and barter for syndication
25. Who gets the cash
problems with copyright fees
network ads
compensation
reverse compensation
26. What happened when suddenly cable could provide and pay for all programs and networks decided they want user to pay for programs - networks insist affiliates pay for network programs
network ads
clearance
reverse compensation
nielson
27. Failed neogtiations - high rates from copyright board
problems with copyright fees
support for vertical integration
point of diminishing return
Notice of Inquiry (NOI)
28. TV may reach 39% of national audience - no more than 2 stations in market
FCC
senate - protect IP act
National Public Radio (NPR)
Government limits on stations
29. Intentional or inadvertent mistake - recording/calculating errors - biased questions - manipulation of results
Notice of Inquiry (NOI)
public station funding
senate
non sampling error
30. Grossely offensive and provokes violent resentment
reverse compensation
Public Broadcasting Service (PBS)
profane
multiple systems operators
31. Speech protected by first amendment between adults during safe harbor
Administrative law judge (ALJ)
indecent
blanket license
compulsory license
32. Largest local region of a market's listening audience (smaller portion of the total disgnated market area)
total survey area
chilling effect
performance task
compulsory license
33. Government sets predetermined fee and requires licenses to be granted - cable tv systems for redistribution of works aired on roadcast stations
affiliates
total survey area
compulsory license
FNPRM (further notice of proposed rule making
34. Which control is more limited - local or national?
14 usc 1464
Report and Order (R&O)
local control
total survey area
35. Laws are vague so people change all of their conent to stay away from indecency violations
US house - stop online piracy act (SOPA)
performance task
barter for syndication
chilling effect
36. Courts cannot prevent you from talking but can punish you if your speech violates first amendment
sound exchange
constitution
FCC organization
prior restraint
37. Cannot prevent speech over radio
senate
non sampling error
47 usc 326
station groups
38. Portraying sexual content in an offensive way that has no redeeming quality
compulsory license
obscenity
cutting the cord
FNPRM (further notice of proposed rule making
39. Program produced specifically for syndication (dr. phill - ellen - jeopardy)
harming national security
first run syndication
cutting the cord
nielson
40. All metro counties plus counties next to it if they have significant listenership
cable business model
constitution
total survey area
adjacencies
41. Publishing a false statement about someone to ruin their reputation
libel
national rep firms
fcc vs Pacifics foundation
limits of advertising
42. Program originally produced for a network now being syndicated (friends - family guy)
off network syndication
share
obscenity
fcc vs Pacifics foundation
43. Not quite a commercial but you can't say 'we have the best towels at Target - who is our sponsor - so come on out!'
Houshold using television (hut)
cash payment for syndication
enhanced underwriting
harming national security
44. Broadcast tv stations demand local cable tv systems carry their stations on cable line up - cable gets to carry station for free - no payment to the broadcast station
Laws
compensation
must carry
Houshold using television (hut)
45. People will want to watch trash tv like lesbians and food eating contests and those high ratings will control content. You cannot control content by inserting educational/cultuarl shows
CPM
random sampling
first run syndication
public interest approach
46. Television is a toaster with pictures and people will watch whatever you put on there
cable television systems
random sampling
total survey area
marketplace approach
47. Affiliates clear time to air network programs
commercial broadcast station
multiple systems operators
house of reps
clearance
48. Creates efficient companies who drive the economy and produce more options and cheaper products for customers
multiple systems operators
support for vertical integration
FCC
argument against vertical integration
49. Exchange of things of like worth like the proft of advertising
Notice of Inquiry (NOI)
public broadcasting act of 1967
barter for syndication
Federal reigister:
50. Must wait 30 days to respond (slow motion debate)
problems with copyright fees
compulsory license
NPRM (Notice of Proposed rules making)
enhanced underwriting