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Test your basic knowledge |
Telecom Industry Management
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Low demand products collectively can be profitable if store/distribution channel is large enough - niche markets will be mroe profictable for low demand products
Administrative law judge (ALJ)
network non duplication rule
predicted audience
long tail theory
2. Acts as a broker between local stations and advertisers - extension of local stations sales staff
national rep firms
senate - protect IP act
Local content
NPRM (Notice of Proposed rules making)
3. Right to frree speech is balanced against the interest of society
Local content
national rep firms
first amendment
balancing tests
4. Affiliates pay networks a fee for each subscriber on cable or satellite who can watch their channels
How reverse compensation works
share
harming national security
non sampling error
5. Hearings conducted regarding FCC violations
demographic
FCC organization
total survey area
FCC adjudication
6. Speech protected by first amendment between adults during safe harbor
indecent
sound exchange
long tail theory
compulsory license
7. Program originally produced for a network now being syndicated (friends - family guy)
off network syndication
Public Broadcasting Service (PBS)
Public - educational - government
long tail theory
8. Cable systems may not import other broadcast network affiliates
harming national security
predicted revenue potential
network non duplication rule
predicted audience
9. House and senate introcude bills into hopper - subcommittess review bill (energy committee - telecom committee) - rule committee decides how to adjust bill - house and senate compromise - sent to president
US house - stop online piracy act (SOPA)
Process of a bill
advertising business models
obscenity
10. May ounish indecent broadcasts because - uniquely pervasive - accessable to vhildren
fcc vs Pacifics foundation
network (national) content
cable television systems
sampling error
11. Largest local region of a market's listening audience (smaller portion of the total disgnated market area)
share
NPRM (Notice of Proposed rules making)
indecency
total survey area
12. Exclusive broadcast rights for a certain number of episodes - certain number of runs per episode - for a fixed period of time
syndicated exclusivity
multiple systems operators
national rep firms
capricious
13. 50 - 60% government and then subscribers - also business and state gov't
obscenity
How reverse compensation works
Federal reigister:
public station funding
14. 1700 employees in DC - they get part of their pay from the fees collected by stations that must pay to be regulated by FCC
point of diminishing return
FCC organization
multiple systems operators
capricious
15. Distributed by broadcast or cable network - they provide 'good morning america' or soaps to fill time if you can't afford to produce content locally
legislative branch
network (national) content
Administrative procedures act (APA)
public interest approach
16. Who gets the cash
network non duplication rule
Digital Millennium Copyright Act (DMCA)
compensation
public interest approach
17. Broadcast network pays affiliates for use of station
predicted audience
share
syndication
network compensation
18. Bundle programs together in packages sold for monthly fee
local control
Houshold using television (hut)
cable business model
Memorandum opion and order (MO&O)
19. 80 percent of viewing is on 20 percent of channels/stations - most profit occurs from most popular stations
80/20 rule
local ads
network non duplication rule
National Public Radio (NPR)
20. Estimates from representative sample will always be slightly off b/c the sample does not exactly match group being measured
Report and Order (R&O)
marketplace approach
Federal reigister:
sampling error
21. Passed in 1998 to protect digital works copyrights - illegal to circumvent technology that controls access to a copyrighted work or distribute products that circumvent the technology - no violation if you quickly respond to complaint
Report and Order (R&O)
non sampling error
Digital Millennium Copyright Act (DMCA)
off network syndication
22. Publishing a false statement about someone to ruin their reputation
multiple systems operators
Process of a bill
station groups
libel
23. Courts cannot prevent you from talking but can punish you if your speech violates first amendment
prior restraint
cash payment for syndication
enhanced underwriting
argument against vertical integration
24. Inconsistent - changing mind a lot
local ads
must carry
cable business model
capricious
25. A lot of different companies in the same industry
horizontal integration
cash payment for syndication
designated market area
CPM
26. Publishing war plans
harming national security
first run syndication
arbitron
long tail theory
27. Distribute public radio stations - - Produce own program - classical/jazz music - news/public affairs
senate
National Public Radio (NPR)
80/20 rule
Report and Order (R&O)
28. Negotiates the terms of partnership through a contract
first run syndication
random sampling
network/affiliate contract
affiliates
29. Government sets predetermined fee and requires licenses to be granted - cable tv systems for redistribution of works aired on roadcast stations
obscenity
Government limits on stations
local ads
compulsory license
30. What happened when suddenly cable could provide and pay for all programs and networks decided they want user to pay for programs - networks insist affiliates pay for network programs
house of reps
Memorandum opion and order (MO&O)
reverse compensation
non sampling error
31. Composer/publisher
analog payment
public interest approach
advertising business models
cable business model
32. Conducts hearings - does research - and summarizes the law and violation
performance task
NPRM (Notice of Proposed rules making)
barter for syndication
Administrative law judge (ALJ)
33. 5 members - no more than three from each political party - 5 year term - president designates chairman - it helps to have connections
Houshold using television (hut)
webcasting rates
network ads
FCC
34. Creates efficient companies who drive the economy and produce more options and cheaper products for customers
multiple systems operators
support for vertical integration
network ads
argument against vertical integration
35. The estimated numver of household actually tuned in to channel
Houshold using television (hut)
80/20 rule
syndication
demographic
36. Television is a toaster with pictures and people will watch whatever you put on there
marketplace approach
prior restraint
obscenity
non sampling error
37. Annual fee negotiated with licencing organizations to use all of the music controlled by that organization
adjacencies
balancing tests
47 usc 326
blanket license
38. All metro counties plus counties next to it if they have significant listenership
Local content
network (national) content
total survey area
cable television systems
39. TV may reach 39% of national audience - no more than 2 stations in market
Government limits on stations
FCC organization
harming national security
Report and Order (R&O)
40. Failed neogtiations - high rates from copyright board
non sampling error
obscenity
problems with copyright fees
FCC adjudication
41. Congress can change anything the FCC does by passing a law to overturn a regulation
senate - protect IP act
14 usc 1464
digital payment
congressional oversight
42. Cannot prevent speech over radio
47 usc 326
analog payment
non sampling error
Notice of Inquiry (NOI)
43. Broadcast tv stations demand local cable tv systems carry their stations on cable line up - cable gets to carry station for free - no payment to the broadcast station
must carry
total survey area
Houshold using television (hut)
adjacencies
44. Ad time is perishable - limited to what the viewer will tolerate
indecent
limits of advertising
congressional oversight
total survey area
45. Must wait 30 days to respond (slow motion debate)
Laws
affiliates
NPRM (Notice of Proposed rules making)
network (national) content
46. Broadcast indcent media between 10pm and 6am
fcc vs Pacifics foundation
syndication
barter for syndication
safe harbor
47. Protect freedom of religion - right to protest and petition gov't - right of free speech
webcasting rates
relaxed
National Public Radio (NPR)
first 10 amendments (bill of rights)
48. Do audience measurement for radio
arbitron
must carry
problems with copyright fees
designated market area
49. Distribute programs to public tv stations - do not produce their own programs
indecency
harming national security
Public Broadcasting Service (PBS)
FCC organization
50. Sexual content without artistic or political significance
Report and Order (R&O)
Administrative law judge (ALJ)
obscenity
network/affiliate contract