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Telecom Industry Management
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Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Estimates from representative sample will always be slightly off b/c the sample does not exactly match group being measured
sampling error
prior restraint
cable television systems
FCC organization
2. Intentional or inadvertent mistake - recording/calculating errors - biased questions - manipulation of results
first 10 amendments (bill of rights)
webcasting rates
non sampling error
designated market area
3. Passed by Congress - set policies with any details congress wants - regulations - Must be consistent with law passed
47 usc 326
non sampling error
Laws
designated market area
4. Attorney general can seek court order to block foreign sites
US house - stop online piracy act (SOPA)
Administrative law judge (ALJ)
webcasting rates
predicted audience
5. Negotiates the terms of partnership through a contract
network/affiliate contract
share
public broadcasting act of 1967
Administrative law judge (ALJ)
6. Deliver content and services via wire - FCC regulations
FCC adjudication
80/20 rule
cable television systems
local ads
7. Acts as a broker between local stations and advertisers - extension of local stations sales staff
80/20 rule
first run syndication
national rep firms
cable business model
8. Most stations are a part of this and owned by broadcast networks called 'owned&operated' stations
indecent
retransmission consent
sampling
station groups
9. Created corporation for public broadcasting - grant contracts for programs production - set up connection - encourage creation of new public stations - conduct research/train for public stations
national spot advertising
public broadcasting act of 1967
cash payment for syndication
Houshold using television (hut)
10. Cannot prevent speech over radio
national rep firms
digital payment
47 usc 326
cume
11. People will want to watch trash tv like lesbians and food eating contests and those high ratings will control content. You cannot control content by inserting educational/cultuarl shows
FNPRM (further notice of proposed rule making
prior restraint
marketplace approach
public interest approach
12. Prohibit anyone from promoting foreign websites that illegally sell copyrighted works
profane
senate - protect IP act
obscenity
demographic
13. Annual fee negotiated with licencing organizations to use all of the music controlled by that organization
balancing tests
senate - protect IP act
public interest approach
blanket license
14. Publishing war plans
performance task
support for vertical integration
harming national security
syndication
15. Using laws of chance or probability to make estimate about population from small sample of population
prior restraint
sampling
fcc vs Pacifics foundation
marketplace approach
16. Passed in 1998 to protect digital works copyrights - illegal to circumvent technology that controls access to a copyrighted work or distribute products that circumvent the technology - no violation if you quickly respond to complaint
Digital Millennium Copyright Act (DMCA)
reverse compensation
retransmission consent
problems with copyright fees
17. Sexual content without artistic or political significance
compulsory license
obscenity
marketplace approach
FCC adjudication
18. Corporation that owns many local cable systems - serve almost 2/3 of subscribers - linked together into clusters
indecent
multiple systems operators
advertising business models
cash payment for syndication
19. Congress - makes laws
harming national security
relaxed
legislative branch
webcasting rates
20. Do audience measurement for radio
adjacencies
off network syndication
arbitron
Public - educational - government
21. Language that depicts offensive by contemporary standards for broadcast medium of sexual acktivity or organs
indecency
first 10 amendments (bill of rights)
must carry
barter for syndication
22. Compares relative cost among competing media - abbreviation for 'cost for thousand' - cost for an advertiser to reach 1 -000 people or households - cost of ad/number of households/people
balancing tests
CPM
syndicated exclusivity
47 usc 326
23. Company that negotiates for copyright holders and colelcts fees
analog payment
indecency
public broadcasting act of 1967
sound exchange
24. Distribute public radio stations - - Produce own program - classical/jazz music - news/public affairs
47 usc 326
affiliates
National Public Radio (NPR)
commercial broadcast station
25. A broadcast station can require cable systems in the stations coverage area to pay for it for the use of its signals - fee can change every 3 years - if they don't agree then they boot off cable for 3 years
vaste wasteland speech
retransmission consent
Administrative procedures act (APA)
off network syndication
26. Distributed by broadcast or cable network - they provide 'good morning america' or soaps to fill time if you can't afford to produce content locally
predicted audience
horizontal integration
FNPRM (further notice of proposed rule making
network (national) content
27. Laws are vague so people change all of their conent to stay away from indecency violations
chilling effect
affiliates
NPRM (Notice of Proposed rules making)
80/20 rule
28. 2 year term - 435 members - represent districts w/in a state
support for vertical integration
problems with copyright fees
47 usc 326
house of reps
29. Rule book for the government with legislative - executive - judicial branch
off network syndication
public interest approach
constitution
public broadcasting act of 1967
30. Not quite a commercial but you can't say 'we have the best towels at Target - who is our sponsor - so come on out!'
enhanced underwriting
legislative branch
vertical integration
Administrative procedures act (APA)
31. Inconsistent - changing mind a lot
Process of a bill
capricious
advertising business models
nielson
32. Used in calculating unduplicated persons watching a station over a period of time (so if you watch twice - you only count once)
vaste wasteland speech
reverse compensation
cume
non sampling error
33. Non - local programming not licensed/sold to networks - programs licensed/distributed to more than one market - non interconnected broadcast
national rep firms
sound exchange
barter for syndication
syndication
34. Number of households tuned into a channel out of all households actually using their receiver (number of people watching LOST out of all individuals watching TV)
CPM
designated market area
designated market area
share
35. Distribute programs to public tv stations - do not produce their own programs
senate
US house - stop online piracy act (SOPA)
Public Broadcasting Service (PBS)
sound exchange
36. May ounish indecent broadcasts because - uniquely pervasive - accessable to vhildren
fcc vs Pacifics foundation
capricious
indecent
Digital Millennium Copyright Act (DMCA)
37. House and senate introcude bills into hopper - subcommittess review bill (energy committee - telecom committee) - rule committee decides how to adjust bill - house and senate compromise - sent to president
How reverse compensation works
Process of a bill
US house - stop online piracy act (SOPA)
cable television systems
38. 80 percent of viewing is on 20 percent of channels/stations - most profit occurs from most popular stations
metro survey area (metro)
cash payment for syndication
80/20 rule
Notice of Inquiry (NOI)
39. Broadcast indcent media between 10pm and 6am
vertical integration
total survey area
harming national security
safe harbor
40. All metro counties plus counties next to it if they have significant listenership
total survey area
barter for syndication
Process of a bill
network (national) content
41. Affiliates pay networks a fee for each subscriber on cable or satellite who can watch their channels
nielson
performance task
reverse compensation
How reverse compensation works
42. Program produced specifically for syndication (dr. phill - ellen - jeopardy)
obscenity
first run syndication
FCC organization
Notice of Inquiry (NOI)
43. Larger the sample - greater the reliability
horizontal integration
size of sampling
arbitrary
National Public Radio (NPR)
44. Bundle programs together in packages sold for monthly fee
long tail theory
cable business model
retransmission consent
designated market area
45. Based on network track record
share
public broadcasting act of 1967
predicted audience
cume
46. What happened when suddenly cable could provide and pay for all programs and networks decided they want user to pay for programs - networks insist affiliates pay for network programs
cable television systems
How reverse compensation works
reverse compensation
Local content
47. Affiliates clear time to air network programs
clearance
retransmission consent
subscription fee battle
How reverse compensation works
48. Speech protected by first amendment between adults during safe harbor
compulsory license
performance task
indecent
profane
49. # TV's actually on out of all people who own tv
share
profane
network (national) content
Process of a bill
50. Broadcast stations and local cable insertions bought by businesses in same marker (grocery - furniture store)
Administrative procedures act (APA)
Notice of Inquiry (NOI)
local ads
capricious
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