Test your basic knowledge |

Telecom Industry Management

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. People will want to watch trash tv like lesbians and food eating contests and those high ratings will control content. You cannot control content by inserting educational/cultuarl shows






2. When a sample reaches a certain size the results are no longer reliable






3. A broadcast station can require cable systems in the stations coverage area to pay for it for the use of its signals - fee can change every 3 years - if they don't agree then they boot off cable for 3 years






4. Program produced specifically for syndication (dr. phill - ellen - jeopardy)






5. 50 - 60% government and then subscribers - also business and state gov't






6. Inconsistent - changing mind a lot






7. Broadcast stations and local cable insertions bought by businesses in same marker (grocery - furniture store)






8. Cable wants highest fee possible and MSO's want low fees to increase profit margins and keep rates low - MSO's have most leverage






9. Congress - makes laws






10. Protects free speech and expression






11. Right to frree speech is balanced against the interest of society






12. Distribute programs to public tv stations - do not produce their own programs






13. Passed in 1998 to protect digital works copyrights - illegal to circumvent technology that controls access to a copyrighted work or distribute products that circumvent the technology - no violation if you quickly respond to complaint






14. A lot of different companies in the same industry






15. 80 percent of viewing is on 20 percent of channels/stations - most profit occurs from most popular stations






16. Largest local region of a market's listening audience (smaller portion of the total disgnated market area)






17. Protect freedom of religion - right to protest and petition gov't - right of free speech






18. Acts as a broker between local stations and advertisers - extension of local stations sales staff






19. Prohibit anyone from promoting foreign websites that illegally sell copyrighted works






20. Larger the sample - greater the reliability






21. Do audience measurement for television






22. Set by gov't copyright roaylty board






23. Sexual content without artistic or political significance






24. One or more markets designated as primary survey area






25. Annual fee negotiated with licencing organizations to use all of the music controlled by that organization






26. Deliver content and services via wire - FCC regulations






27. Broadcast tv stations demand local cable tv systems carry their stations on cable line up - cable gets to carry station for free - no payment to the broadcast station






28. Created corporation for public broadcasting - grant contracts for programs production - set up connection - encourage creation of new public stations - conduct research/train for public stations






29. Anything obscene indecent or profane over radio will be fined or imprisoned for no more than two years






30. Publishing a false statement about someone to ruin their reputation






31. All metro counties plus counties next to it if they have significant listenership






32. Low demand products collectively can be profitable if store/distribution channel is large enough - niche markets will be mroe profictable for low demand products






33. Ads on broadcast and cable networks to reach a national audience






34. Failed neogtiations - high rates from copyright board






35. May ounish indecent broadcasts because - uniquely pervasive - accessable to vhildren






36. Commercial minutes available * projected rate = revenue - compare revenue to potential cost






37. Rule book for the government with legislative - executive - judicial branch






38. Hearings conducted regarding FCC violations






39. Negotiates the terms of partnership through a contract






40. Non - local programming not licensed/sold to networks - programs licensed/distributed to more than one market - non interconnected broadcast






41. Program originally produced for a network now being syndicated (friends - family guy)






42. Language that depicts offensive by contemporary standards for broadcast medium of sexual acktivity or organs






43. Broadcast network pays affiliates for use of station






44. Intentional or inadvertent mistake - recording/calculating errors - biased questions - manipulation of results






45. Courts cannot prevent you from talking but can punish you if your speech violates first amendment






46. Affiliates pay networks a fee for each subscriber on cable or satellite who can watch their channels






47. The estimated numver of household actually tuned in to channel






48. Not quite a commercial but you can't say 'we have the best towels at Target - who is our sponsor - so come on out!'






49. Cable systems may not import other broadcast network affiliates






50. Creates efficient companies who drive the economy and produce more options and cheaper products for customers