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Test your basic knowledge |
Telecom Industry Management
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Not quite a commercial but you can't say 'we have the best towels at Target - who is our sponsor - so come on out!'
enhanced underwriting
Report and Order (R&O)
harming national security
total survey area
2. Congress direted how to make rules in the law - actions must be registered in Federal Registers - let people know what you're planning - allow public to make comments
vertical integration
FCC
congressional oversight
Administrative procedures act (APA)
3. Hearings conducted regarding FCC violations
FCC adjudication
cume
47 usc 326
marketplace approach
4. Acts as a broker between local stations and advertisers - extension of local stations sales staff
support for vertical integration
libel
national rep firms
balancing tests
5. House and senate introcude bills into hopper - subcommittess review bill (energy committee - telecom committee) - rule committee decides how to adjust bill - house and senate compromise - sent to president
Process of a bill
cash and barter for syndication
size of sampling
multiple systems operators
6. vague open ended inquiry of 'what should I do?' typically from telecom companies
FCC adjudication
marketplace approach
Notice of Inquiry (NOI)
long tail theory
7. Who gets the cash
public station funding
total survey area
safe harbor
compensation
8. Courts cannot prevent you from talking but can punish you if your speech violates first amendment
problems with copyright fees
predicted audience
prior restraint
marketplace approach
9. Station writes the syndicator a check for program
Process of a bill
national rep firms
predicted revenue potential
cash payment for syndication
10. Anything obscene indecent or profane over radio will be fined or imprisoned for no more than two years
NPRM (Notice of Proposed rules making)
US house - stop online piracy act (SOPA)
Administrative law judge (ALJ)
14 usc 1464
11. A lot of different companies in the same industry
enhanced underwriting
horizontal integration
long tail theory
network (national) content
12. Inconsistent - changing mind a lot
capricious
first run syndication
Laws
14 usc 1464
13. Companies have fewer employees - offer less jobs - and own too much which prevents competition and narrows the content
National Public Radio (NPR)
argument against vertical integration
cume
FCC organization
14. Which control is more limited - local or national?
public station funding
cash and barter for syndication
local control
senate - protect IP act
15. Publishing war plans
14 usc 1464
limits of advertising
network ads
harming national security
16. A title for the payment of artists for their performance
performance task
public interest approach
cable business model
80/20 rule
17. Largest local region of a market's listening audience (smaller portion of the total disgnated market area)
Administrative law judge (ALJ)
public interest approach
total survey area
constitution
18. Attract and retain audiences that can be sold to advertisers
advertising business models
vertical integration
clearance
Administrative law judge (ALJ)
19. Government sets predetermined fee and requires licenses to be granted - cable tv systems for redistribution of works aired on roadcast stations
barter for syndication
designated market area
total survey area
compulsory license
20. This person pointed out a problem so here is how we will address it
predicted audience
affiliates
Memorandum opion and order (MO&O)
blanket license
21. National advertisers reaching particular geographic regions by purchasing spots by local stations
sound exchange
multiple systems operators
national spot advertising
network/affiliate contract
22. Focuses on how to fix or address one issue - staff condenses and summariezes problem
FNPRM (further notice of proposed rule making
indecency
first 10 amendments (bill of rights)
predicted audience
23. Grossely offensive and provokes violent resentment
share
relaxed
profane
obscenity
24. Distribute programs to public tv stations - do not produce their own programs
sampling
off network syndication
Memorandum opion and order (MO&O)
Public Broadcasting Service (PBS)
25. Number of households tuned into a channel out of all households actually using their receiver (number of people watching LOST out of all individuals watching TV)
commercial broadcast station
public station funding
FCC
share
26. Do audience measurement for radio
congressional oversight
affiliates
arbitron
sound exchange
27. Stations purchasing syndicated programs like jeopardy can prevent those programs from appearing on other stations in same market
syndicated exclusivity
fcc vs Pacifics foundation
commercial broadcast station
size of sampling
28. Exchange of things of like worth like the proft of advertising
barter for syndication
syndicated exclusivity
Federal reigister:
Administrative law judge (ALJ)
29. A few minutes during network programs for affiliates to insert local commercials
metro survey area (metro)
adjacencies
network ads
balancing tests
30. Created corporation for public broadcasting - grant contracts for programs production - set up connection - encourage creation of new public stations - conduct research/train for public stations
Laws
public broadcasting act of 1967
Notice of Inquiry (NOI)
Houshold using television (hut)
31. Combo of money and part of advertising revenue - number one method of syndication
metro survey area (metro)
CPM
size of sampling
cash and barter for syndication
32. Negotiates the terms of partnership through a contract
network compensation
indecent
network/affiliate contract
indecency
33. You own all services for production and distribution
vertical integration
designated market area
senate - protect IP act
national rep firms
34. Distribute public radio stations - - Produce own program - classical/jazz music - news/public affairs
National Public Radio (NPR)
senate
network/affiliate contract
cash payment for syndication
35. Low demand products collectively can be profitable if store/distribution channel is large enough - niche markets will be mroe profictable for low demand products
long tail theory
performance task
obscenity
syndicated exclusivity
36. Broadcast stations and local cable insertions bought by businesses in same marker (grocery - furniture store)
FNPRM (further notice of proposed rule making
local ads
FCC organization
designated market area
37. Speech protected by first amendment between adults during safe harbor
indecent
marketplace approach
sound exchange
demographic
38. Failed neogtiations - high rates from copyright board
sampling
share
problems with copyright fees
network non duplication rule
39. When a sample reaches a certain size the results are no longer reliable
national rep firms
marketplace approach
chilling effect
point of diminishing return
40. Program originally produced for a network now being syndicated (friends - family guy)
non sampling error
47 usc 326
safe harbor
off network syndication
41. Broadcast network pays affiliates for use of station
marketplace approach
senate
network compensation
cume
42. Congress - makes laws
legislative branch
fcc vs Pacifics foundation
cable business model
horizontal integration
43. Right to frree speech is balanced against the interest of society
balancing tests
designated market area
limits of advertising
compulsory license
44. Broadcast tv stations demand local cable tv systems carry their stations on cable line up - cable gets to carry station for free - no payment to the broadcast station
network non duplication rule
multiple systems operators
share
must carry
45. PEG channels
must carry
webcasting rates
arbitrary
Public - educational - government
46. Protect freedom of religion - right to protest and petition gov't - right of free speech
first 10 amendments (bill of rights)
NPRM (Notice of Proposed rules making)
off network syndication
fcc vs Pacifics foundation
47. 1700 employees in DC - they get part of their pay from the fees collected by stations that must pay to be regulated by FCC
cable television systems
national spot advertising
FCC organization
total survey area
48. Holds license from gov't - transmits programs over airwaves - carries commercial messages to promotes products
commercial broadcast station
problems with copyright fees
cable television systems
designated market area
49. Composer/publisher
Public Broadcasting Service (PBS)
legislative branch
barter for syndication
analog payment
50. Passed by Congress - set policies with any details congress wants - regulations - Must be consistent with law passed
national spot advertising
Laws
affiliates
non sampling error