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Test your basic knowledge |
Telecom Industry Management
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A broadcast station can require cable systems in the stations coverage area to pay for it for the use of its signals - fee can change every 3 years - if they don't agree then they boot off cable for 3 years
compulsory license
first amendment
off network syndication
retransmission consent
2. May ounish indecent broadcasts because - uniquely pervasive - accessable to vhildren
balancing tests
commercial broadcast station
station groups
fcc vs Pacifics foundation
3. Publishing a false statement about someone to ruin their reputation
Local content
libel
indecency
fcc vs Pacifics foundation
4. 80 percent of viewing is on 20 percent of channels/stations - most profit occurs from most popular stations
80/20 rule
National Public Radio (NPR)
14 usc 1464
senate - protect IP act
5. Counties around central cities where tv is most viewed
Local content
network non duplication rule
argument against vertical integration
designated market area
6. The estimated numver of household actually tuned in to channel
advertising business models
Public Broadcasting Service (PBS)
Houshold using television (hut)
safe harbor
7. Ads on broadcast and cable networks to reach a national audience
network ads
Digital Millennium Copyright Act (DMCA)
How reverse compensation works
off network syndication
8. Prohibit anyone from promoting foreign websites that illegally sell copyrighted works
demographic
capricious
random sampling
senate - protect IP act
9. Protect freedom of religion - right to protest and petition gov't - right of free speech
How reverse compensation works
first 10 amendments (bill of rights)
indecent
public interest approach
10. Decision was suddon - not reasoned - or made on the basis of too much power
first 10 amendments (bill of rights)
arbitrary
harming national security
barter for syndication
11. Combo of money and part of advertising revenue - number one method of syndication
National Public Radio (NPR)
analog payment
first run syndication
cash and barter for syndication
12. Companies have fewer employees - offer less jobs - and own too much which prevents competition and narrows the content
argument against vertical integration
multiple systems operators
limits of advertising
CPM
13. Must wait 30 days to respond (slow motion debate)
predicted revenue potential
sampling error
How reverse compensation works
NPRM (Notice of Proposed rules making)
14. Congress can change anything the FCC does by passing a law to overturn a regulation
obscenity
indecency
Local content
congressional oversight
15. Not quite a commercial but you can't say 'we have the best towels at Target - who is our sponsor - so come on out!'
predicted revenue potential
FCC
cutting the cord
enhanced underwriting
16. Exclusive broadcast rights for a certain number of episodes - certain number of runs per episode - for a fixed period of time
must carry
compensation
Digital Millennium Copyright Act (DMCA)
syndicated exclusivity
17. Hearings conducted regarding FCC violations
FCC adjudication
share
80/20 rule
profane
18. National advertisers reaching particular geographic regions by purchasing spots by local stations
national spot advertising
public interest approach
chilling effect
local control
19. 6 year term - 100 members - 2 from each state regardless of population to protect little states
arbitron
Administrative procedures act (APA)
Report and Order (R&O)
senate
20. Annual fee negotiated with licencing organizations to use all of the music controlled by that organization
Process of a bill
arbitrary
predicted revenue potential
blanket license
21. Station writes the syndicator a check for program
cash payment for syndication
balancing tests
Memorandum opion and order (MO&O)
public station funding
22. Largest local region of a market's listening audience (smaller portion of the total disgnated market area)
total survey area
digital payment
affiliates
profane
23. One or more markets designated as primary survey area
performance task
sampling error
metro survey area (metro)
public interest approach
24. Set by gov't copyright roaylty board
webcasting rates
network/affiliate contract
obscenity
subscription fee battle
25. Congress - makes laws
legislative branch
chilling effect
marketplace approach
cable business model
26. Local stations that transmit programs to viewers over (typically 200 of these)
US house - stop online piracy act (SOPA)
affiliates
cable business model
capricious
27. 1700 employees in DC - they get part of their pay from the fees collected by stations that must pay to be regulated by FCC
chilling effect
FCC adjudication
barter for syndication
FCC organization
28. Attract and retain audiences that can be sold to advertisers
indecency
affiliates
advertising business models
indecent
29. Grossely offensive and provokes violent resentment
support for vertical integration
network (national) content
cutting the cord
profane
30. Created corporation for public broadcasting - grant contracts for programs production - set up connection - encourage creation of new public stations - conduct research/train for public stations
senate
commercial broadcast station
point of diminishing return
public broadcasting act of 1967
31. When a sample reaches a certain size the results are no longer reliable
local ads
point of diminishing return
congressional oversight
limits of advertising
32. Rule book for the government with legislative - executive - judicial branch
long tail theory
FNPRM (further notice of proposed rule making
problems with copyright fees
constitution
33. Distribute programs to public tv stations - do not produce their own programs
vaste wasteland speech
NPRM (Notice of Proposed rules making)
Laws
Public Broadcasting Service (PBS)
34. Cable systems may not import other broadcast network affiliates
multiple systems operators
public interest approach
long tail theory
network non duplication rule
35. Government sets predetermined fee and requires licenses to be granted - cable tv systems for redistribution of works aired on roadcast stations
chilling effect
compulsory license
total survey area
retransmission consent
36. Non - local programming not licensed/sold to networks - programs licensed/distributed to more than one market - non interconnected broadcast
indecency
share
predicted revenue potential
syndication
37. Low demand products collectively can be profitable if store/distribution channel is large enough - niche markets will be mroe profictable for low demand products
relaxed
cash payment for syndication
long tail theory
Houshold using television (hut)
38. Produced by local station or cable system
arbitrary
relaxed
Local content
digital payment
39. You own all services for production and distribution
vertical integration
balancing tests
Report and Order (R&O)
blanket license
40. Based on network track record
US house - stop online piracy act (SOPA)
Administrative procedures act (APA)
digital payment
predicted audience
41. Deliver content and services via wire - FCC regulations
long tail theory
cume
cash payment for syndication
cable television systems
42. Intentional or inadvertent mistake - recording/calculating errors - biased questions - manipulation of results
obscenity
non sampling error
capricious
first run syndication
43. Commercial minutes available * projected rate = revenue - compare revenue to potential cost
compulsory license
CPM
predicted revenue potential
congressional oversight
44. Bundle programs together in packages sold for monthly fee
fcc vs Pacifics foundation
NPRM (Notice of Proposed rules making)
cable business model
sound exchange
45. Acts as a broker between local stations and advertisers - extension of local stations sales staff
national rep firms
Digital Millennium Copyright Act (DMCA)
Process of a bill
nielson
46. 2 year term - 435 members - represent districts w/in a state
chilling effect
first amendment
house of reps
reverse compensation
47. This person pointed out a problem so here is how we will address it
cash payment for syndication
random sampling
Memorandum opion and order (MO&O)
point of diminishing return
48. Conducts hearings - does research - and summarizes the law and violation
FCC
first run syndication
Administrative law judge (ALJ)
safe harbor
49. PEG channels
Public - educational - government
14 usc 1464
metro survey area (metro)
non sampling error
50. Speech protected by first amendment between adults during safe harbor
indecent
public broadcasting act of 1967
metro survey area (metro)
relaxed