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Test your basic knowledge |
Telecom Industry Management
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. All metro counties plus counties next to it if they have significant listenership
must carry
cable business model
obscenity
total survey area
2. Not quite a commercial but you can't say 'we have the best towels at Target - who is our sponsor - so come on out!'
vertical integration
network/affiliate contract
network compensation
enhanced underwriting
3. Deliver content and services via wire - FCC regulations
cable television systems
prior restraint
FNPRM (further notice of proposed rule making
marketplace approach
4. 50 - 60% government and then subscribers - also business and state gov't
point of diminishing return
public station funding
relaxed
share
5. Companies have fewer employees - offer less jobs - and own too much which prevents competition and narrows the content
Federal reigister:
performance task
argument against vertical integration
fcc vs Pacifics foundation
6. Courts cannot prevent you from talking but can punish you if your speech violates first amendment
public station funding
syndication
Federal reigister:
prior restraint
7. Television is a toaster with pictures and people will watch whatever you put on there
cash and barter for syndication
marketplace approach
Memorandum opion and order (MO&O)
US house - stop online piracy act (SOPA)
8. Congress - makes laws
legislative branch
local ads
obscenity
National Public Radio (NPR)
9. Speech protected by first amendment between adults during safe harbor
vertical integration
indecent
problems with copyright fees
clearance
10. Low demand products collectively can be profitable if store/distribution channel is large enough - niche markets will be mroe profictable for low demand products
fcc vs Pacifics foundation
obscenity
long tail theory
indecent
11. A lot of different companies in the same industry
capricious
horizontal integration
syndication
network ads
12. Non - local programming not licensed/sold to networks - programs licensed/distributed to more than one market - non interconnected broadcast
arbitrary
FNPRM (further notice of proposed rule making
syndication
public interest approach
13. Government limits on group ownership have been stressed or relaxed over years
relaxed
fcc vs Pacifics foundation
Local content
designated market area
14. Larger the sample - greater the reliability
compulsory license
NPRM (Notice of Proposed rules making)
size of sampling
47 usc 326
15. Ads on broadcast and cable networks to reach a national audience
CPM
libel
network ads
Administrative procedures act (APA)
16. Government sets predetermined fee and requires licenses to be granted - cable tv systems for redistribution of works aired on roadcast stations
balancing tests
compulsory license
Report and Order (R&O)
designated market area
17. Cd (composer - recording co. - and publisher) - radio (composer and publisher) - satellite radio (Record co -composer - bpublisher) - webcasting (record co and composer/publisher)
performance task
network (national) content
off network syndication
digital payment
18. Dividing people into subgroups based on age - sex - education
libel
network compensation
syndicated exclusivity
demographic
19. Produced by local station or cable system
Local content
congressional oversight
share
Digital Millennium Copyright Act (DMCA)
20. Protects free speech and expression
indecent
first amendment
metro survey area (metro)
prior restraint
21. Right to frree speech is balanced against the interest of society
FCC organization
network compensation
public broadcasting act of 1967
balancing tests
22. Purchase programs directly with delivery over broadband
cutting the cord
constitution
commercial broadcast station
indecency
23. Stations purchasing syndicated programs like jeopardy can prevent those programs from appearing on other stations in same market
affiliates
chilling effect
syndicated exclusivity
network compensation
24. Negotiates the terms of partnership through a contract
cable business model
prior restraint
network/affiliate contract
first 10 amendments (bill of rights)
25. Based on network track record
size of sampling
balancing tests
CPM
predicted audience
26. Combo of money and part of advertising revenue - number one method of syndication
US house - stop online piracy act (SOPA)
cash and barter for syndication
Government limits on stations
share
27. One or more markets designated as primary survey area
Memorandum opion and order (MO&O)
metro survey area (metro)
must carry
arbitron
28. Creates efficient companies who drive the economy and produce more options and cheaper products for customers
arbitrary
argument against vertical integration
support for vertical integration
long tail theory
29. Local stations that transmit programs to viewers over (typically 200 of these)
local control
affiliates
problems with copyright fees
cume
30. Everyone in group should have an equal chance to be selected for the sample
random sampling
national spot advertising
digital payment
arbitron
31. Used in calculating unduplicated persons watching a station over a period of time (so if you watch twice - you only count once)
network non duplication rule
vertical integration
digital payment
cume
32. 80 percent of viewing is on 20 percent of channels/stations - most profit occurs from most popular stations
random sampling
first run syndication
80/20 rule
chilling effect
33. Affiliates clear time to air network programs
blanket license
random sampling
clearance
fcc vs Pacifics foundation
34. Exchange of things of like worth like the proft of advertising
reverse compensation
public interest approach
barter for syndication
obscenity
35. Hearings conducted regarding FCC violations
multiple systems operators
non sampling error
cash payment for syndication
FCC adjudication
36. Ad time is perishable - limited to what the viewer will tolerate
demographic
first amendment
horizontal integration
limits of advertising
37. Which control is more limited - local or national?
chilling effect
local control
house of reps
indecency
38. Passed by Congress - set policies with any details congress wants - regulations - Must be consistent with law passed
digital payment
sampling error
first run syndication
Laws
39. Congress can change anything the FCC does by passing a law to overturn a regulation
clearance
Government limits on stations
harming national security
congressional oversight
40. Failed neogtiations - high rates from copyright board
problems with copyright fees
off network syndication
US house - stop online piracy act (SOPA)
network ads
41. Prohibit anyone from promoting foreign websites that illegally sell copyrighted works
arbitrary
station groups
adjacencies
senate - protect IP act
42. A broadcast station can require cable systems in the stations coverage area to pay for it for the use of its signals - fee can change every 3 years - if they don't agree then they boot off cable for 3 years
retransmission consent
fcc vs Pacifics foundation
How reverse compensation works
subscription fee battle
43. May ounish indecent broadcasts because - uniquely pervasive - accessable to vhildren
Notice of Inquiry (NOI)
fcc vs Pacifics foundation
share
must carry
44. Language that depicts offensive by contemporary standards for broadcast medium of sexual acktivity or organs
performance task
cutting the cord
National Public Radio (NPR)
indecency
45. Congress direted how to make rules in the law - actions must be registered in Federal Registers - let people know what you're planning - allow public to make comments
FCC
Administrative procedures act (APA)
public station funding
marketplace approach
46. Counties around central cities where tv is most viewed
share
Process of a bill
FNPRM (further notice of proposed rule making
designated market area
47. Passed in 1998 to protect digital works copyrights - illegal to circumvent technology that controls access to a copyrighted work or distribute products that circumvent the technology - no violation if you quickly respond to complaint
safe harbor
Digital Millennium Copyright Act (DMCA)
compulsory license
off network syndication
48. Publishing a false statement about someone to ruin their reputation
first 10 amendments (bill of rights)
libel
obscenity
vertical integration
49. Using laws of chance or probability to make estimate about population from small sample of population
sampling
compensation
first run syndication
US house - stop online piracy act (SOPA)
50. Bundle programs together in packages sold for monthly fee
national rep firms
cable business model
FNPRM (further notice of proposed rule making
point of diminishing return