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Telecom Industry Management
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Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Passed by Congress - set policies with any details congress wants - regulations - Must be consistent with law passed
Laws
commercial broadcast station
fcc vs Pacifics foundation
Report and Order (R&O)
2. Passed in 1998 to protect digital works copyrights - illegal to circumvent technology that controls access to a copyrighted work or distribute products that circumvent the technology - no violation if you quickly respond to complaint
local ads
compulsory license
Digital Millennium Copyright Act (DMCA)
point of diminishing return
3. Congress direted how to make rules in the law - actions must be registered in Federal Registers - let people know what you're planning - allow public to make comments
barter for syndication
total survey area
NPRM (Notice of Proposed rules making)
Administrative procedures act (APA)
4. Based on network track record
predicted audience
predicted revenue potential
indecency
total survey area
5. Using laws of chance or probability to make estimate about population from small sample of population
sampling
harming national security
arbitron
constitution
6. Failed neogtiations - high rates from copyright board
problems with copyright fees
network compensation
public broadcasting act of 1967
FCC
7. Congress can change anything the FCC does by passing a law to overturn a regulation
congressional oversight
reverse compensation
Houshold using television (hut)
FNPRM (further notice of proposed rule making
8. House and senate introcude bills into hopper - subcommittess review bill (energy committee - telecom committee) - rule committee decides how to adjust bill - house and senate compromise - sent to president
nielson
digital payment
Process of a bill
first run syndication
9. A lot of different companies in the same industry
horizontal integration
CPM
local control
Digital Millennium Copyright Act (DMCA)
10. Comprehensive review of licensing and regulating operations from FCC
Federal reigister:
compensation
Houshold using television (hut)
vertical integration
11. Congress - makes laws
indecency
syndication
network non duplication rule
legislative branch
12. Low demand products collectively can be profitable if store/distribution channel is large enough - niche markets will be mroe profictable for low demand products
local ads
analog payment
long tail theory
house of reps
13. 2 year term - 435 members - represent districts w/in a state
house of reps
sound exchange
support for vertical integration
network non duplication rule
14. National advertisers reaching particular geographic regions by purchasing spots by local stations
senate - protect IP act
total survey area
congressional oversight
national spot advertising
15. Rule book for the government with legislative - executive - judicial branch
Local content
constitution
national rep firms
nielson
16. Cd (composer - recording co. - and publisher) - radio (composer and publisher) - satellite radio (Record co -composer - bpublisher) - webcasting (record co and composer/publisher)
Federal reigister:
performance task
public broadcasting act of 1967
digital payment
17. All metro counties plus counties next to it if they have significant listenership
national spot advertising
total survey area
commercial broadcast station
capricious
18. Holds license from gov't - transmits programs over airwaves - carries commercial messages to promotes products
commercial broadcast station
sampling error
constitution
first amendment
19. Company that negotiates for copyright holders and colelcts fees
affiliates
sound exchange
obscenity
cable television systems
20. Language that depicts offensive by contemporary standards for broadcast medium of sexual acktivity or organs
US house - stop online piracy act (SOPA)
congressional oversight
analog payment
indecency
21. This person pointed out a problem so here is how we will address it
cash payment for syndication
argument against vertical integration
Memorandum opion and order (MO&O)
How reverse compensation works
22. When a sample reaches a certain size the results are no longer reliable
must carry
legislative branch
barter for syndication
point of diminishing return
23. People will want to watch trash tv like lesbians and food eating contests and those high ratings will control content. You cannot control content by inserting educational/cultuarl shows
public interest approach
reverse compensation
Administrative procedures act (APA)
network ads
24. Ads on broadcast and cable networks to reach a national audience
first run syndication
metro survey area (metro)
How reverse compensation works
network ads
25. Used in calculating unduplicated persons watching a station over a period of time (so if you watch twice - you only count once)
Administrative law judge (ALJ)
cume
first 10 amendments (bill of rights)
argument against vertical integration
26. Grossely offensive and provokes violent resentment
barter for syndication
profane
network (national) content
vaste wasteland speech
27. Newton minow 1961: there must be an active government role to ensure public interest is being served (tv is trash and we need to make it help public!)
long tail theory
vaste wasteland speech
adjacencies
compulsory license
28. 50 - 60% government and then subscribers - also business and state gov't
analog payment
public station funding
national rep firms
problems with copyright fees
29. Inconsistent - changing mind a lot
libel
profane
capricious
cash payment for syndication
30. Portraying sexual content in an offensive way that has no redeeming quality
obscenity
station groups
Digital Millennium Copyright Act (DMCA)
must carry
31. A few minutes during network programs for affiliates to insert local commercials
national rep firms
adjacencies
public station funding
14 usc 1464
32. Exclusive broadcast rights for a certain number of episodes - certain number of runs per episode - for a fixed period of time
syndicated exclusivity
share
designated market area
size of sampling
33. Government sets predetermined fee and requires licenses to be granted - cable tv systems for redistribution of works aired on roadcast stations
chilling effect
syndicated exclusivity
balancing tests
compulsory license
34. Cable systems may not import other broadcast network affiliates
network non duplication rule
demographic
Process of a bill
sampling
35. 6 year term - 100 members - 2 from each state regardless of population to protect little states
first amendment
arbitron
limits of advertising
senate
36. Estimates from representative sample will always be slightly off b/c the sample does not exactly match group being measured
sampling error
cash payment for syndication
arbitron
problems with copyright fees
37. Not quite a commercial but you can't say 'we have the best towels at Target - who is our sponsor - so come on out!'
analog payment
non sampling error
enhanced underwriting
horizontal integration
38. Dividing people into subgroups based on age - sex - education
demographic
NPRM (Notice of Proposed rules making)
reverse compensation
first 10 amendments (bill of rights)
39. Stations purchasing syndicated programs like jeopardy can prevent those programs from appearing on other stations in same market
clearance
syndicated exclusivity
off network syndication
compensation
40. vague open ended inquiry of 'what should I do?' typically from telecom companies
Notice of Inquiry (NOI)
cume
multiple systems operators
obscenity
41. Who gets the cash
compensation
vaste wasteland speech
digital payment
first run syndication
42. Must wait 30 days to respond (slow motion debate)
FCC organization
NPRM (Notice of Proposed rules making)
first 10 amendments (bill of rights)
reverse compensation
43. A broadcast station can require cable systems in the stations coverage area to pay for it for the use of its signals - fee can change every 3 years - if they don't agree then they boot off cable for 3 years
Notice of Inquiry (NOI)
Local content
retransmission consent
station groups
44. Distributed by broadcast or cable network - they provide 'good morning america' or soaps to fill time if you can't afford to produce content locally
predicted audience
public station funding
network (national) content
size of sampling
45. 1700 employees in DC - they get part of their pay from the fees collected by stations that must pay to be regulated by FCC
network ads
Local content
FCC organization
NPRM (Notice of Proposed rules making)
46. Station writes the syndicator a check for program
cash payment for syndication
Federal reigister:
local ads
fcc vs Pacifics foundation
47. Protects free speech and expression
first amendment
Laws
public interest approach
network ads
48. Anything obscene indecent or profane over radio will be fined or imprisoned for no more than two years
Public - educational - government
14 usc 1464
Government limits on stations
NPRM (Notice of Proposed rules making)
49. Everyone in group should have an equal chance to be selected for the sample
Report and Order (R&O)
random sampling
total survey area
congressional oversight
50. Distribute public radio stations - - Produce own program - classical/jazz music - news/public affairs
Administrative law judge (ALJ)
marketplace approach
National Public Radio (NPR)
prior restraint
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