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Telecom Industry Management
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Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
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Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. When a sample reaches a certain size the results are no longer reliable
Public - educational - government
indecent
FCC organization
point of diminishing return
2. Compares relative cost among competing media - abbreviation for 'cost for thousand' - cost for an advertiser to reach 1 -000 people or households - cost of ad/number of households/people
CPM
public interest approach
adjacencies
marketplace approach
3. A few minutes during network programs for affiliates to insert local commercials
local control
retransmission consent
Memorandum opion and order (MO&O)
adjacencies
4. Publishing a false statement about someone to ruin their reputation
prior restraint
national rep firms
NPRM (Notice of Proposed rules making)
libel
5. Based on network track record
prior restraint
predicted audience
adjacencies
cable business model
6. Broadcast tv stations demand local cable tv systems carry their stations on cable line up - cable gets to carry station for free - no payment to the broadcast station
long tail theory
marketplace approach
performance task
must carry
7. Language that depicts offensive by contemporary standards for broadcast medium of sexual acktivity or organs
local control
indecency
National Public Radio (NPR)
multiple systems operators
8. Local stations that transmit programs to viewers over (typically 200 of these)
affiliates
obscenity
capricious
must carry
9. Rule book for the government with legislative - executive - judicial branch
station groups
National Public Radio (NPR)
constitution
legislative branch
10. Cable wants highest fee possible and MSO's want low fees to increase profit margins and keep rates low - MSO's have most leverage
first 10 amendments (bill of rights)
prior restraint
subscription fee battle
congressional oversight
11. Program produced specifically for syndication (dr. phill - ellen - jeopardy)
arbitron
National Public Radio (NPR)
non sampling error
first run syndication
12. Creates efficient companies who drive the economy and produce more options and cheaper products for customers
80/20 rule
support for vertical integration
enhanced underwriting
network/affiliate contract
13. Ad time is perishable - limited to what the viewer will tolerate
limits of advertising
clearance
profane
compensation
14. Congress can change anything the FCC does by passing a law to overturn a regulation
random sampling
share
retransmission consent
congressional oversight
15. 'We listened to everyone's comments and now we will do...' - petitions for reconsideration is the last chagne to have FCC reconsider
Report and Order (R&O)
station groups
syndicated exclusivity
profane
16. Companies have fewer employees - offer less jobs - and own too much which prevents competition and narrows the content
syndicated exclusivity
argument against vertical integration
network non duplication rule
marketplace approach
17. vague open ended inquiry of 'what should I do?' typically from telecom companies
first run syndication
Notice of Inquiry (NOI)
local ads
local control
18. PEG channels
Public - educational - government
digital payment
Administrative law judge (ALJ)
size of sampling
19. Larger the sample - greater the reliability
size of sampling
senate
performance task
network ads
20. Annual fee negotiated with licencing organizations to use all of the music controlled by that organization
Government limits on stations
argument against vertical integration
chilling effect
blanket license
21. What happened when suddenly cable could provide and pay for all programs and networks decided they want user to pay for programs - networks insist affiliates pay for network programs
CPM
clearance
enhanced underwriting
reverse compensation
22. Largest local region of a market's listening audience (smaller portion of the total disgnated market area)
Report and Order (R&O)
total survey area
cash payment for syndication
Government limits on stations
23. Dividing people into subgroups based on age - sex - education
demographic
47 usc 326
vaste wasteland speech
station groups
24. Broadcast indcent media between 10pm and 6am
safe harbor
Local content
cash and barter for syndication
Memorandum opion and order (MO&O)
25. Affiliates clear time to air network programs
cume
clearance
FCC organization
compulsory license
26. Purchase programs directly with delivery over broadband
cutting the cord
enhanced underwriting
public broadcasting act of 1967
Federal reigister:
27. Counties grouped together around most watched stations near central city
network ads
designated market area
compulsory license
Digital Millennium Copyright Act (DMCA)
28. Government sets predetermined fee and requires licenses to be granted - cable tv systems for redistribution of works aired on roadcast stations
house of reps
compulsory license
sound exchange
argument against vertical integration
29. Courts cannot prevent you from talking but can punish you if your speech violates first amendment
cume
US house - stop online piracy act (SOPA)
prior restraint
house of reps
30. Everyone in group should have an equal chance to be selected for the sample
random sampling
indecent
sound exchange
vertical integration
31. Must wait 30 days to respond (slow motion debate)
capricious
legislative branch
barter for syndication
NPRM (Notice of Proposed rules making)
32. Government limits on group ownership have been stressed or relaxed over years
total survey area
commercial broadcast station
relaxed
indecency
33. Intentional or inadvertent mistake - recording/calculating errors - biased questions - manipulation of results
Government limits on stations
non sampling error
FNPRM (further notice of proposed rule making
share
34. Inconsistent - changing mind a lot
Federal reigister:
capricious
argument against vertical integration
retransmission consent
35. Negotiates the terms of partnership through a contract
network/affiliate contract
long tail theory
chilling effect
nielson
36. Congress direted how to make rules in the law - actions must be registered in Federal Registers - let people know what you're planning - allow public to make comments
Administrative procedures act (APA)
arbitron
network ads
obscenity
37. Created corporation for public broadcasting - grant contracts for programs production - set up connection - encourage creation of new public stations - conduct research/train for public stations
public broadcasting act of 1967
indecent
senate - protect IP act
blanket license
38. This person pointed out a problem so here is how we will address it
Memorandum opion and order (MO&O)
webcasting rates
performance task
horizontal integration
39. Bundle programs together in packages sold for monthly fee
performance task
cable business model
cash payment for syndication
predicted revenue potential
40. Station writes the syndicator a check for program
random sampling
cash payment for syndication
cable business model
network non duplication rule
41. 6 year term - 100 members - 2 from each state regardless of population to protect little states
national rep firms
senate
Federal reigister:
indecent
42. Attract and retain audiences that can be sold to advertisers
advertising business models
enhanced underwriting
demographic
syndicated exclusivity
43. Affiliates pay networks a fee for each subscriber on cable or satellite who can watch their channels
syndication
Local content
How reverse compensation works
balancing tests
44. Conducts hearings - does research - and summarizes the law and violation
Local content
local ads
Administrative law judge (ALJ)
47 usc 326
45. Produced by local station or cable system
congressional oversight
random sampling
Local content
senate
46. House and senate introcude bills into hopper - subcommittess review bill (energy committee - telecom committee) - rule committee decides how to adjust bill - house and senate compromise - sent to president
share
Process of a bill
total survey area
subscription fee battle
47. TV may reach 39% of national audience - no more than 2 stations in market
network ads
Government limits on stations
Public Broadcasting Service (PBS)
share
48. Non - local programming not licensed/sold to networks - programs licensed/distributed to more than one market - non interconnected broadcast
designated market area
syndication
constitution
Government limits on stations
49. 2 year term - 435 members - represent districts w/in a state
cash and barter for syndication
syndicated exclusivity
house of reps
size of sampling
50. Speech protected by first amendment between adults during safe harbor
indecent
long tail theory
designated market area
Government limits on stations
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