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Test your basic knowledge |
Telecom Industry Management
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Cannot prevent speech over radio
digital payment
affiliates
Laws
47 usc 326
2. Exclusive broadcast rights for a certain number of episodes - certain number of runs per episode - for a fixed period of time
network/affiliate contract
syndicated exclusivity
local control
total survey area
3. Courts cannot prevent you from talking but can punish you if your speech violates first amendment
syndication
prior restraint
network (national) content
sampling error
4. Conducts hearings - does research - and summarizes the law and violation
FNPRM (further notice of proposed rule making
Administrative law judge (ALJ)
sampling error
designated market area
5. Companies have fewer employees - offer less jobs - and own too much which prevents competition and narrows the content
argument against vertical integration
barter for syndication
syndication
subscription fee battle
6. Affiliates pay networks a fee for each subscriber on cable or satellite who can watch their channels
must carry
predicted audience
How reverse compensation works
NPRM (Notice of Proposed rules making)
7. Estimates from representative sample will always be slightly off b/c the sample does not exactly match group being measured
sampling error
harming national security
predicted audience
obscenity
8. Television is a toaster with pictures and people will watch whatever you put on there
marketplace approach
public station funding
syndicated exclusivity
FCC adjudication
9. vague open ended inquiry of 'what should I do?' typically from telecom companies
Notice of Inquiry (NOI)
random sampling
indecent
demographic
10. Counties grouped together around most watched stations near central city
designated market area
share
local ads
non sampling error
11. Based on network track record
designated market area
share
Government limits on stations
predicted audience
12. Congress - makes laws
prior restraint
legislative branch
syndicated exclusivity
FCC adjudication
13. Publishing war plans
CPM
Federal reigister:
senate - protect IP act
harming national security
14. Passed by Congress - set policies with any details congress wants - regulations - Must be consistent with law passed
nielson
obscenity
arbitrary
Laws
15. PEG channels
enhanced underwriting
nielson
limits of advertising
Public - educational - government
16. Inconsistent - changing mind a lot
limits of advertising
capricious
Government limits on stations
point of diminishing return
17. Which control is more limited - local or national?
cable business model
local control
horizontal integration
webcasting rates
18. Attract and retain audiences that can be sold to advertisers
advertising business models
Notice of Inquiry (NOI)
vaste wasteland speech
balancing tests
19. Exchange of things of like worth like the proft of advertising
argument against vertical integration
balancing tests
FCC adjudication
barter for syndication
20. Ads on broadcast and cable networks to reach a national audience
network ads
national spot advertising
random sampling
FCC
21. Attorney general can seek court order to block foreign sites
indecent
US house - stop online piracy act (SOPA)
multiple systems operators
cash and barter for syndication
22. Created corporation for public broadcasting - grant contracts for programs production - set up connection - encourage creation of new public stations - conduct research/train for public stations
designated market area
public broadcasting act of 1967
barter for syndication
14 usc 1464
23. National advertisers reaching particular geographic regions by purchasing spots by local stations
long tail theory
national spot advertising
horizontal integration
Houshold using television (hut)
24. When a sample reaches a certain size the results are no longer reliable
constitution
indecency
argument against vertical integration
point of diminishing return
25. Low demand products collectively can be profitable if store/distribution channel is large enough - niche markets will be mroe profictable for low demand products
long tail theory
house of reps
capricious
Houshold using television (hut)
26. People will want to watch trash tv like lesbians and food eating contests and those high ratings will control content. You cannot control content by inserting educational/cultuarl shows
public interest approach
station groups
marketplace approach
How reverse compensation works
27. Corporation that owns many local cable systems - serve almost 2/3 of subscribers - linked together into clusters
share
network non duplication rule
multiple systems operators
problems with copyright fees
28. Laws are vague so people change all of their conent to stay away from indecency violations
first 10 amendments (bill of rights)
arbitrary
subscription fee battle
chilling effect
29. This person pointed out a problem so here is how we will address it
cume
senate - protect IP act
Memorandum opion and order (MO&O)
network/affiliate contract
30. Negotiates the terms of partnership through a contract
network/affiliate contract
Administrative law judge (ALJ)
horizontal integration
Report and Order (R&O)
31. Program originally produced for a network now being syndicated (friends - family guy)
Administrative procedures act (APA)
station groups
off network syndication
argument against vertical integration
32. Failed neogtiations - high rates from copyright board
barter for syndication
Digital Millennium Copyright Act (DMCA)
nielson
problems with copyright fees
33. Cd (composer - recording co. - and publisher) - radio (composer and publisher) - satellite radio (Record co -composer - bpublisher) - webcasting (record co and composer/publisher)
libel
analog payment
digital payment
off network syndication
34. Larger the sample - greater the reliability
cutting the cord
total survey area
size of sampling
first 10 amendments (bill of rights)
35. Do audience measurement for radio
arbitron
support for vertical integration
performance task
retransmission consent
36. Using laws of chance or probability to make estimate about population from small sample of population
predicted revenue potential
demographic
sampling
FCC adjudication
37. Affiliates clear time to air network programs
US house - stop online piracy act (SOPA)
Administrative law judge (ALJ)
network (national) content
clearance
38. TV may reach 39% of national audience - no more than 2 stations in market
Government limits on stations
14 usc 1464
arbitrary
US house - stop online piracy act (SOPA)
39. Broadcast stations and local cable insertions bought by businesses in same marker (grocery - furniture store)
FCC organization
libel
local ads
safe harbor
40. Government limits on group ownership have been stressed or relaxed over years
size of sampling
relaxed
profane
national rep firms
41. Broadcast indcent media between 10pm and 6am
harming national security
constitution
How reverse compensation works
safe harbor
42. Composer/publisher
random sampling
public interest approach
Public - educational - government
analog payment
43. Creates efficient companies who drive the economy and produce more options and cheaper products for customers
cash payment for syndication
support for vertical integration
Government limits on stations
Laws
44. Largest local region of a market's listening audience (smaller portion of the total disgnated market area)
public station funding
first run syndication
total survey area
metro survey area (metro)
45. Hearings conducted regarding FCC violations
Memorandum opion and order (MO&O)
legislative branch
station groups
FCC adjudication
46. # TV's actually on out of all people who own tv
public station funding
enhanced underwriting
share
safe harbor
47. Station writes the syndicator a check for program
80/20 rule
Houshold using television (hut)
cash payment for syndication
Administrative law judge (ALJ)
48. Cable wants highest fee possible and MSO's want low fees to increase profit margins and keep rates low - MSO's have most leverage
designated market area
network (national) content
predicted audience
subscription fee battle
49. Passed in 1998 to protect digital works copyrights - illegal to circumvent technology that controls access to a copyrighted work or distribute products that circumvent the technology - no violation if you quickly respond to complaint
blanket license
public broadcasting act of 1967
Laws
Digital Millennium Copyright Act (DMCA)
50. 'We listened to everyone's comments and now we will do...' - petitions for reconsideration is the last chagne to have FCC reconsider
webcasting rates
FCC organization
libel
Report and Order (R&O)