Test your basic knowledge |

Telecom Industry Management

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Affiliates pay networks a fee for each subscriber on cable or satellite who can watch their channels






2. Counties around central cities where tv is most viewed






3. Do audience measurement for television






4. Company that negotiates for copyright holders and colelcts fees






5. Government limits on group ownership have been stressed or relaxed over years






6. Right to frree speech is balanced against the interest of society






7. Portraying sexual content in an offensive way that has no redeeming quality






8. Largest local region of a market's listening audience (smaller portion of the total disgnated market area)






9. Purchase programs directly with delivery over broadband






10. Program produced specifically for syndication (dr. phill - ellen - jeopardy)






11. Produced by local station or cable system






12. House and senate introcude bills into hopper - subcommittess review bill (energy committee - telecom committee) - rule committee decides how to adjust bill - house and senate compromise - sent to president






13. Cable wants highest fee possible and MSO's want low fees to increase profit margins and keep rates low - MSO's have most leverage






14. All metro counties plus counties next to it if they have significant listenership






15. 2 year term - 435 members - represent districts w/in a state






16. 50 - 60% government and then subscribers - also business and state gov't






17. Comprehensive review of licensing and regulating operations from FCC






18. # TV's actually on out of all people who own tv






19. Inconsistent - changing mind a lot






20. Corporation that owns many local cable systems - serve almost 2/3 of subscribers - linked together into clusters






21. vague open ended inquiry of 'what should I do?' typically from telecom companies






22. Who gets the cash






23. National advertisers reaching particular geographic regions by purchasing spots by local stations






24. Congress can change anything the FCC does by passing a law to overturn a regulation






25. Low demand products collectively can be profitable if store/distribution channel is large enough - niche markets will be mroe profictable for low demand products






26. Distributed by broadcast or cable network - they provide 'good morning america' or soaps to fill time if you can't afford to produce content locally






27. A lot of different companies in the same industry






28. Stations purchasing syndicated programs like jeopardy can prevent those programs from appearing on other stations in same market






29. Government sets predetermined fee and requires licenses to be granted - cable tv systems for redistribution of works aired on roadcast stations






30. Affiliates clear time to air network programs






31. Publishing a false statement about someone to ruin their reputation






32. Local stations that transmit programs to viewers over (typically 200 of these)






33. Acts as a broker between local stations and advertisers - extension of local stations sales staff






34. PEG channels






35. TV may reach 39% of national audience - no more than 2 stations in market






36. Exclusive broadcast rights for a certain number of episodes - certain number of runs per episode - for a fixed period of time






37. Holds license from gov't - transmits programs over airwaves - carries commercial messages to promotes products






38. Ad time is perishable - limited to what the viewer will tolerate






39. Anything obscene indecent or profane over radio will be fined or imprisoned for no more than two years






40. Attract and retain audiences that can be sold to advertisers






41. Compares relative cost among competing media - abbreviation for 'cost for thousand' - cost for an advertiser to reach 1 -000 people or households - cost of ad/number of households/people






42. Combo of money and part of advertising revenue - number one method of syndication






43. Laws are vague so people change all of their conent to stay away from indecency violations






44. Negotiates the terms of partnership through a contract






45. Speech protected by first amendment between adults during safe harbor






46. Must wait 30 days to respond (slow motion debate)






47. Newton minow 1961: there must be an active government role to ensure public interest is being served (tv is trash and we need to make it help public!)






48. Set by gov't copyright roaylty board






49. Protect freedom of religion - right to protest and petition gov't - right of free speech






50. Using laws of chance or probability to make estimate about population from small sample of population