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Test your basic knowledge |
Telecom Industry Management
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Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Protect freedom of religion - right to protest and petition gov't - right of free speech
congressional oversight
designated market area
first 10 amendments (bill of rights)
cash and barter for syndication
2. Government limits on group ownership have been stressed or relaxed over years
public broadcasting act of 1967
marketplace approach
demographic
relaxed
3. Attorney general can seek court order to block foreign sites
US house - stop online piracy act (SOPA)
analog payment
FCC adjudication
cash and barter for syndication
4. # TV's actually on out of all people who own tv
barter for syndication
share
network compensation
non sampling error
5. Passed by Congress - set policies with any details congress wants - regulations - Must be consistent with law passed
senate
relaxed
Laws
Federal reigister:
6. Produced by local station or cable system
FNPRM (further notice of proposed rule making
relaxed
Local content
barter for syndication
7. Not quite a commercial but you can't say 'we have the best towels at Target - who is our sponsor - so come on out!'
enhanced underwriting
arbitrary
capricious
sampling error
8. Corporation that owns many local cable systems - serve almost 2/3 of subscribers - linked together into clusters
share
cutting the cord
multiple systems operators
point of diminishing return
9. Companies have fewer employees - offer less jobs - and own too much which prevents competition and narrows the content
CPM
national rep firms
marketplace approach
argument against vertical integration
10. Inconsistent - changing mind a lot
capricious
clearance
house of reps
retransmission consent
11. Composer/publisher
Houshold using television (hut)
predicted audience
indecent
analog payment
12. Must wait 30 days to respond (slow motion debate)
NPRM (Notice of Proposed rules making)
random sampling
must carry
public broadcasting act of 1967
13. Purchase programs directly with delivery over broadband
indecency
reverse compensation
cutting the cord
clearance
14. Laws are vague so people change all of their conent to stay away from indecency violations
sound exchange
Government limits on stations
nielson
chilling effect
15. When a sample reaches a certain size the results are no longer reliable
local ads
clearance
point of diminishing return
cable television systems
16. A lot of different companies in the same industry
47 usc 326
horizontal integration
limits of advertising
enhanced underwriting
17. Congress can change anything the FCC does by passing a law to overturn a regulation
commercial broadcast station
barter for syndication
congressional oversight
balancing tests
18. Program produced specifically for syndication (dr. phill - ellen - jeopardy)
sampling
vertical integration
relaxed
first run syndication
19. People will want to watch trash tv like lesbians and food eating contests and those high ratings will control content. You cannot control content by inserting educational/cultuarl shows
public interest approach
cable television systems
network ads
Digital Millennium Copyright Act (DMCA)
20. Used in calculating unduplicated persons watching a station over a period of time (so if you watch twice - you only count once)
share
cume
NPRM (Notice of Proposed rules making)
obscenity
21. House and senate introcude bills into hopper - subcommittess review bill (energy committee - telecom committee) - rule committee decides how to adjust bill - house and senate compromise - sent to president
compulsory license
vertical integration
commercial broadcast station
Process of a bill
22. Distributed by broadcast or cable network - they provide 'good morning america' or soaps to fill time if you can't afford to produce content locally
share
vertical integration
total survey area
network (national) content
23. Do audience measurement for television
share
Houshold using television (hut)
nielson
digital payment
24. TV may reach 39% of national audience - no more than 2 stations in market
Government limits on stations
network (national) content
Report and Order (R&O)
network/affiliate contract
25. Congress - makes laws
advertising business models
sampling
legislative branch
FCC adjudication
26. Company that negotiates for copyright holders and colelcts fees
cable television systems
sound exchange
libel
cash and barter for syndication
27. Anything obscene indecent or profane over radio will be fined or imprisoned for no more than two years
horizontal integration
sampling
14 usc 1464
FCC
28. vague open ended inquiry of 'what should I do?' typically from telecom companies
adjacencies
first run syndication
share
Notice of Inquiry (NOI)
29. Low demand products collectively can be profitable if store/distribution channel is large enough - niche markets will be mroe profictable for low demand products
adjacencies
senate
cable television systems
long tail theory
30. Bundle programs together in packages sold for monthly fee
safe harbor
analog payment
Houshold using television (hut)
cable business model
31. Holds license from gov't - transmits programs over airwaves - carries commercial messages to promotes products
commercial broadcast station
obscenity
share
digital payment
32. Distribute public radio stations - - Produce own program - classical/jazz music - news/public affairs
Local content
National Public Radio (NPR)
reverse compensation
47 usc 326
33. One or more markets designated as primary survey area
metro survey area (metro)
share
capricious
reverse compensation
34. 'We listened to everyone's comments and now we will do...' - petitions for reconsideration is the last chagne to have FCC reconsider
Report and Order (R&O)
cash payment for syndication
arbitrary
Public Broadcasting Service (PBS)
35. Sexual content without artistic or political significance
long tail theory
Notice of Inquiry (NOI)
obscenity
US house - stop online piracy act (SOPA)
36. You own all services for production and distribution
national spot advertising
advertising business models
vertical integration
arbitrary
37. Negotiates the terms of partnership through a contract
network/affiliate contract
barter for syndication
obscenity
sampling error
38. Exclusive broadcast rights for a certain number of episodes - certain number of runs per episode - for a fixed period of time
obscenity
total survey area
syndicated exclusivity
fcc vs Pacifics foundation
39. Publishing a false statement about someone to ruin their reputation
clearance
libel
share
FCC organization
40. Ad time is perishable - limited to what the viewer will tolerate
network (national) content
long tail theory
limits of advertising
network ads
41. 6 year term - 100 members - 2 from each state regardless of population to protect little states
senate
marketplace approach
obscenity
syndication
42. Do audience measurement for radio
network compensation
arbitron
reverse compensation
vaste wasteland speech
43. Publishing war plans
station groups
harming national security
off network syndication
14 usc 1464
44. Larger the sample - greater the reliability
metro survey area (metro)
Federal reigister:
Government limits on stations
size of sampling
45. A broadcast station can require cable systems in the stations coverage area to pay for it for the use of its signals - fee can change every 3 years - if they don't agree then they boot off cable for 3 years
Federal reigister:
National Public Radio (NPR)
retransmission consent
share
46. 80 percent of viewing is on 20 percent of channels/stations - most profit occurs from most popular stations
adjacencies
80/20 rule
cash payment for syndication
Administrative procedures act (APA)
47. What happened when suddenly cable could provide and pay for all programs and networks decided they want user to pay for programs - networks insist affiliates pay for network programs
predicted revenue potential
reverse compensation
non sampling error
congressional oversight
48. Congress direted how to make rules in the law - actions must be registered in Federal Registers - let people know what you're planning - allow public to make comments
Federal reigister:
FCC
Administrative procedures act (APA)
network non duplication rule
49. Which control is more limited - local or national?
FNPRM (further notice of proposed rule making
affiliates
14 usc 1464
local control
50. A title for the payment of artists for their performance
performance task
arbitron
first 10 amendments (bill of rights)
cume
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