Test your basic knowledge |

Telecom Industry Management

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Acts as a broker between local stations and advertisers - extension of local stations sales staff






2. Composer/publisher






3. Focuses on how to fix or address one issue - staff condenses and summariezes problem






4. You own all services for production and distribution






5. Attract and retain audiences that can be sold to advertisers






6. Number of households tuned into a channel out of all households actually using their receiver (number of people watching LOST out of all individuals watching TV)






7. Commercial minutes available * projected rate = revenue - compare revenue to potential cost






8. 5 members - no more than three from each political party - 5 year term - president designates chairman - it helps to have connections






9. Most stations are a part of this and owned by broadcast networks called 'owned&operated' stations






10. This person pointed out a problem so here is how we will address it






11. House and senate introcude bills into hopper - subcommittess review bill (energy committee - telecom committee) - rule committee decides how to adjust bill - house and senate compromise - sent to president






12. Compares relative cost among competing media - abbreviation for 'cost for thousand' - cost for an advertiser to reach 1 -000 people or households - cost of ad/number of households/people






13. Passed by Congress - set policies with any details congress wants - regulations - Must be consistent with law passed






14. National advertisers reaching particular geographic regions by purchasing spots by local stations






15. Cd (composer - recording co. - and publisher) - radio (composer and publisher) - satellite radio (Record co -composer - bpublisher) - webcasting (record co and composer/publisher)






16. Exclusive broadcast rights for a certain number of episodes - certain number of runs per episode - for a fixed period of time






17. PEG channels






18. Distribute programs to public tv stations - do not produce their own programs






19. Comprehensive review of licensing and regulating operations from FCC






20. Local stations that transmit programs to viewers over (typically 200 of these)






21. Distribute public radio stations - - Produce own program - classical/jazz music - news/public affairs






22. Negotiates the terms of partnership through a contract






23. Corporation that owns many local cable systems - serve almost 2/3 of subscribers - linked together into clusters






24. Affiliates pay networks a fee for each subscriber on cable or satellite who can watch their channels






25. Who gets the cash






26. What happened when suddenly cable could provide and pay for all programs and networks decided they want user to pay for programs - networks insist affiliates pay for network programs






27. Failed neogtiations - high rates from copyright board






28. TV may reach 39% of national audience - no more than 2 stations in market






29. Intentional or inadvertent mistake - recording/calculating errors - biased questions - manipulation of results






30. Grossely offensive and provokes violent resentment






31. Speech protected by first amendment between adults during safe harbor






32. Largest local region of a market's listening audience (smaller portion of the total disgnated market area)






33. Government sets predetermined fee and requires licenses to be granted - cable tv systems for redistribution of works aired on roadcast stations






34. Which control is more limited - local or national?






35. Laws are vague so people change all of their conent to stay away from indecency violations






36. Courts cannot prevent you from talking but can punish you if your speech violates first amendment






37. Cannot prevent speech over radio






38. Portraying sexual content in an offensive way that has no redeeming quality






39. Program produced specifically for syndication (dr. phill - ellen - jeopardy)






40. All metro counties plus counties next to it if they have significant listenership






41. Publishing a false statement about someone to ruin their reputation






42. Program originally produced for a network now being syndicated (friends - family guy)






43. Not quite a commercial but you can't say 'we have the best towels at Target - who is our sponsor - so come on out!'






44. Broadcast tv stations demand local cable tv systems carry their stations on cable line up - cable gets to carry station for free - no payment to the broadcast station






45. People will want to watch trash tv like lesbians and food eating contests and those high ratings will control content. You cannot control content by inserting educational/cultuarl shows






46. Television is a toaster with pictures and people will watch whatever you put on there






47. Affiliates clear time to air network programs






48. Creates efficient companies who drive the economy and produce more options and cheaper products for customers






49. Exchange of things of like worth like the proft of advertising






50. Must wait 30 days to respond (slow motion debate)