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Test your basic knowledge |
Telecom Industry Management
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Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Acts as a broker between local stations and advertisers - extension of local stations sales staff
Laws
NPRM (Notice of Proposed rules making)
marketplace approach
national rep firms
2. Inconsistent - changing mind a lot
limits of advertising
balancing tests
network (national) content
capricious
3. The estimated numver of household actually tuned in to channel
blanket license
syndicated exclusivity
enhanced underwriting
Houshold using television (hut)
4. What happened when suddenly cable could provide and pay for all programs and networks decided they want user to pay for programs - networks insist affiliates pay for network programs
reverse compensation
compensation
Process of a bill
public station funding
5. Television is a toaster with pictures and people will watch whatever you put on there
congressional oversight
relaxed
marketplace approach
cash payment for syndication
6. Cable wants highest fee possible and MSO's want low fees to increase profit margins and keep rates low - MSO's have most leverage
47 usc 326
subscription fee battle
blanket license
limits of advertising
7. Created corporation for public broadcasting - grant contracts for programs production - set up connection - encourage creation of new public stations - conduct research/train for public stations
cash and barter for syndication
public broadcasting act of 1967
Notice of Inquiry (NOI)
47 usc 326
8. National advertisers reaching particular geographic regions by purchasing spots by local stations
Houshold using television (hut)
network ads
total survey area
national spot advertising
9. Exchange of things of like worth like the proft of advertising
support for vertical integration
barter for syndication
non sampling error
compulsory license
10. Publishing a false statement about someone to ruin their reputation
Report and Order (R&O)
predicted audience
libel
network compensation
11. Laws are vague so people change all of their conent to stay away from indecency violations
Local content
chilling effect
nielson
argument against vertical integration
12. Portraying sexual content in an offensive way that has no redeeming quality
compulsory license
public station funding
nielson
obscenity
13. 2 year term - 435 members - represent districts w/in a state
house of reps
safe harbor
adjacencies
senate
14. Courts cannot prevent you from talking but can punish you if your speech violates first amendment
prior restraint
horizontal integration
designated market area
off network syndication
15. Attorney general can seek court order to block foreign sites
US house - stop online piracy act (SOPA)
How reverse compensation works
obscenity
share
16. Largest local region of a market's listening audience (smaller portion of the total disgnated market area)
total survey area
arbitrary
relaxed
analog payment
17. Anything obscene indecent or profane over radio will be fined or imprisoned for no more than two years
14 usc 1464
share
adjacencies
marketplace approach
18. Larger the sample - greater the reliability
blanket license
size of sampling
adjacencies
sampling
19. Affiliates pay networks a fee for each subscriber on cable or satellite who can watch their channels
How reverse compensation works
enhanced underwriting
adjacencies
profane
20. A few minutes during network programs for affiliates to insert local commercials
non sampling error
FCC organization
subscription fee battle
adjacencies
21. Program produced specifically for syndication (dr. phill - ellen - jeopardy)
first run syndication
indecency
share
compulsory license
22. Companies have fewer employees - offer less jobs - and own too much which prevents competition and narrows the content
network non duplication rule
argument against vertical integration
predicted audience
marketplace approach
23. Rule book for the government with legislative - executive - judicial branch
local control
long tail theory
constitution
digital payment
24. 1700 employees in DC - they get part of their pay from the fees collected by stations that must pay to be regulated by FCC
FCC organization
argument against vertical integration
sound exchange
obscenity
25. Using laws of chance or probability to make estimate about population from small sample of population
sampling
Report and Order (R&O)
compulsory license
designated market area
26. Failed neogtiations - high rates from copyright board
problems with copyright fees
first run syndication
commercial broadcast station
FNPRM (further notice of proposed rule making
27. This person pointed out a problem so here is how we will address it
size of sampling
Memorandum opion and order (MO&O)
sound exchange
harming national security
28. Station writes the syndicator a check for program
argument against vertical integration
balancing tests
syndication
cash payment for syndication
29. Corporation that owns many local cable systems - serve almost 2/3 of subscribers - linked together into clusters
Memorandum opion and order (MO&O)
multiple systems operators
share
webcasting rates
30. # TV's actually on out of all people who own tv
share
public interest approach
Administrative law judge (ALJ)
webcasting rates
31. Newton minow 1961: there must be an active government role to ensure public interest is being served (tv is trash and we need to make it help public!)
harming national security
house of reps
compensation
vaste wasteland speech
32. Produced by local station or cable system
Local content
size of sampling
problems with copyright fees
vertical integration
33. Cannot prevent speech over radio
vertical integration
US house - stop online piracy act (SOPA)
long tail theory
47 usc 326
34. People will want to watch trash tv like lesbians and food eating contests and those high ratings will control content. You cannot control content by inserting educational/cultuarl shows
sound exchange
syndicated exclusivity
Administrative procedures act (APA)
public interest approach
35. Must wait 30 days to respond (slow motion debate)
FCC organization
NPRM (Notice of Proposed rules making)
subscription fee battle
legislative branch
36. Distribute public radio stations - - Produce own program - classical/jazz music - news/public affairs
first run syndication
National Public Radio (NPR)
support for vertical integration
Administrative law judge (ALJ)
37. House and senate introcude bills into hopper - subcommittess review bill (energy committee - telecom committee) - rule committee decides how to adjust bill - house and senate compromise - sent to president
predicted audience
Process of a bill
size of sampling
blanket license
38. Publishing war plans
prior restraint
compulsory license
Government limits on stations
harming national security
39. PEG channels
Public - educational - government
clearance
multiple systems operators
long tail theory
40. 'We listened to everyone's comments and now we will do...' - petitions for reconsideration is the last chagne to have FCC reconsider
must carry
multiple systems operators
Report and Order (R&O)
off network syndication
41. Passed in 1998 to protect digital works copyrights - illegal to circumvent technology that controls access to a copyrighted work or distribute products that circumvent the technology - no violation if you quickly respond to complaint
Federal reigister:
Digital Millennium Copyright Act (DMCA)
first run syndication
sampling
42. Who gets the cash
webcasting rates
network non duplication rule
compensation
CPM
43. You own all services for production and distribution
Federal reigister:
vertical integration
senate - protect IP act
fcc vs Pacifics foundation
44. Speech protected by first amendment between adults during safe harbor
first 10 amendments (bill of rights)
indecent
local control
vaste wasteland speech
45. Congress can change anything the FCC does by passing a law to overturn a regulation
Laws
congressional oversight
public station funding
balancing tests
46. A broadcast station can require cable systems in the stations coverage area to pay for it for the use of its signals - fee can change every 3 years - if they don't agree then they boot off cable for 3 years
Process of a bill
retransmission consent
must carry
adjacencies
47. Congress - makes laws
analog payment
prior restraint
Local content
legislative branch
48. Local stations that transmit programs to viewers over (typically 200 of these)
affiliates
webcasting rates
public station funding
libel
49. Creates efficient companies who drive the economy and produce more options and cheaper products for customers
national spot advertising
support for vertical integration
house of reps
marketplace approach
50. Program originally produced for a network now being syndicated (friends - family guy)
vaste wasteland speech
total survey area
off network syndication
cash and barter for syndication
Can you answer 50 questions in 15 minutes?
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