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Test your basic knowledge |
Telecom Industry Management
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. 'We listened to everyone's comments and now we will do...' - petitions for reconsideration is the last chagne to have FCC reconsider
47 usc 326
advertising business models
Report and Order (R&O)
US house - stop online piracy act (SOPA)
2. Cable systems may not import other broadcast network affiliates
network non duplication rule
FCC organization
network ads
commercial broadcast station
3. 50 - 60% government and then subscribers - also business and state gov't
predicted revenue potential
public station funding
How reverse compensation works
80/20 rule
4. 6 year term - 100 members - 2 from each state regardless of population to protect little states
senate
network/affiliate contract
Administrative procedures act (APA)
long tail theory
5. TV may reach 39% of national audience - no more than 2 stations in market
barter for syndication
commercial broadcast station
marketplace approach
Government limits on stations
6. Cannot prevent speech over radio
obscenity
sound exchange
47 usc 326
problems with copyright fees
7. # TV's actually on out of all people who own tv
share
sampling
Local content
first amendment
8. Prohibit anyone from promoting foreign websites that illegally sell copyrighted works
performance task
senate - protect IP act
sampling
predicted revenue potential
9. Low demand products collectively can be profitable if store/distribution channel is large enough - niche markets will be mroe profictable for low demand products
total survey area
share
FCC organization
long tail theory
10. Ad time is perishable - limited to what the viewer will tolerate
multiple systems operators
adjacencies
Process of a bill
limits of advertising
11. Intentional or inadvertent mistake - recording/calculating errors - biased questions - manipulation of results
webcasting rates
non sampling error
support for vertical integration
adjacencies
12. Congress direted how to make rules in the law - actions must be registered in Federal Registers - let people know what you're planning - allow public to make comments
vertical integration
designated market area
Administrative procedures act (APA)
public interest approach
13. Acts as a broker between local stations and advertisers - extension of local stations sales staff
public interest approach
limits of advertising
harming national security
national rep firms
14. 5 members - no more than three from each political party - 5 year term - president designates chairman - it helps to have connections
total survey area
FCC
digital payment
NPRM (Notice of Proposed rules making)
15. Must wait 30 days to respond (slow motion debate)
Memorandum opion and order (MO&O)
14 usc 1464
share
NPRM (Notice of Proposed rules making)
16. 2 year term - 435 members - represent districts w/in a state
house of reps
national spot advertising
safe harbor
network compensation
17. Annual fee negotiated with licencing organizations to use all of the music controlled by that organization
prior restraint
FCC organization
blanket license
network compensation
18. Purchase programs directly with delivery over broadband
cutting the cord
Public - educational - government
congressional oversight
national spot advertising
19. Distributed by broadcast or cable network - they provide 'good morning america' or soaps to fill time if you can't afford to produce content locally
network (national) content
advertising business models
indecency
total survey area
20. Distribute public radio stations - - Produce own program - classical/jazz music - news/public affairs
National Public Radio (NPR)
first run syndication
safe harbor
advertising business models
21. The estimated numver of household actually tuned in to channel
demographic
Houshold using television (hut)
legislative branch
total survey area
22. Combo of money and part of advertising revenue - number one method of syndication
sampling error
share
cash and barter for syndication
demographic
23. Hearings conducted regarding FCC violations
FCC adjudication
argument against vertical integration
profane
vaste wasteland speech
24. Broadcast indcent media between 10pm and 6am
vaste wasteland speech
safe harbor
national rep firms
affiliates
25. A lot of different companies in the same industry
horizontal integration
sampling
random sampling
14 usc 1464
26. A broadcast station can require cable systems in the stations coverage area to pay for it for the use of its signals - fee can change every 3 years - if they don't agree then they boot off cable for 3 years
horizontal integration
retransmission consent
compulsory license
congressional oversight
27. Creates efficient companies who drive the economy and produce more options and cheaper products for customers
local control
problems with copyright fees
vertical integration
support for vertical integration
28. Broadcast stations and local cable insertions bought by businesses in same marker (grocery - furniture store)
local ads
47 usc 326
blanket license
Notice of Inquiry (NOI)
29. Passed by Congress - set policies with any details congress wants - regulations - Must be consistent with law passed
first 10 amendments (bill of rights)
Laws
share
Memorandum opion and order (MO&O)
30. Government sets predetermined fee and requires licenses to be granted - cable tv systems for redistribution of works aired on roadcast stations
Process of a bill
compensation
compulsory license
enhanced underwriting
31. Station writes the syndicator a check for program
cash payment for syndication
capricious
total survey area
off network syndication
32. Which control is more limited - local or national?
commercial broadcast station
local ads
local control
reverse compensation
33. Company that negotiates for copyright holders and colelcts fees
must carry
sound exchange
retransmission consent
Federal reigister:
34. Corporation that owns many local cable systems - serve almost 2/3 of subscribers - linked together into clusters
Report and Order (R&O)
relaxed
station groups
multiple systems operators
35. Newton minow 1961: there must be an active government role to ensure public interest is being served (tv is trash and we need to make it help public!)
Houshold using television (hut)
How reverse compensation works
FCC adjudication
vaste wasteland speech
36. Ads on broadcast and cable networks to reach a national audience
NPRM (Notice of Proposed rules making)
network (national) content
share
network ads
37. Cable wants highest fee possible and MSO's want low fees to increase profit margins and keep rates low - MSO's have most leverage
argument against vertical integration
barter for syndication
compulsory license
subscription fee battle
38. Passed in 1998 to protect digital works copyrights - illegal to circumvent technology that controls access to a copyrighted work or distribute products that circumvent the technology - no violation if you quickly respond to complaint
national rep firms
Digital Millennium Copyright Act (DMCA)
compensation
total survey area
39. Everyone in group should have an equal chance to be selected for the sample
harming national security
station groups
subscription fee battle
random sampling
40. Produced by local station or cable system
obscenity
Local content
obscenity
share
41. Stations purchasing syndicated programs like jeopardy can prevent those programs from appearing on other stations in same market
Public Broadcasting Service (PBS)
indecent
cutting the cord
syndicated exclusivity
42. Counties around central cities where tv is most viewed
network/affiliate contract
designated market area
webcasting rates
arbitron
43. Language that depicts offensive by contemporary standards for broadcast medium of sexual acktivity or organs
legislative branch
compulsory license
syndicated exclusivity
indecency
44. This person pointed out a problem so here is how we will address it
retransmission consent
NPRM (Notice of Proposed rules making)
Memorandum opion and order (MO&O)
80/20 rule
45. National advertisers reaching particular geographic regions by purchasing spots by local stations
national spot advertising
cutting the cord
sound exchange
FCC adjudication
46. Holds license from gov't - transmits programs over airwaves - carries commercial messages to promotes products
off network syndication
clearance
profane
commercial broadcast station
47. Attract and retain audiences that can be sold to advertisers
public interest approach
designated market area
fcc vs Pacifics foundation
advertising business models
48. Distribute programs to public tv stations - do not produce their own programs
fcc vs Pacifics foundation
arbitron
first amendment
Public Broadcasting Service (PBS)
49. Who gets the cash
US house - stop online piracy act (SOPA)
performance task
digital payment
compensation
50. Attorney general can seek court order to block foreign sites
random sampling
US house - stop online piracy act (SOPA)
indecent
Memorandum opion and order (MO&O)