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Telecom Industry Management

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. All metro counties plus counties next to it if they have significant listenership






2. 6 year term - 100 members - 2 from each state regardless of population to protect little states






3. Used in calculating unduplicated persons watching a station over a period of time (so if you watch twice - you only count once)






4. Low demand products collectively can be profitable if store/distribution channel is large enough - niche markets will be mroe profictable for low demand products






5. A title for the payment of artists for their performance






6. Affiliates pay networks a fee for each subscriber on cable or satellite who can watch their channels






7. Protects free speech and expression






8. Estimates from representative sample will always be slightly off b/c the sample does not exactly match group being measured






9. Inconsistent - changing mind a lot






10. Negotiates the terms of partnership through a contract






11. Anything obscene indecent or profane over radio will be fined or imprisoned for no more than two years






12. Exchange of things of like worth like the proft of advertising






13. Government limits on group ownership have been stressed or relaxed over years






14. Commercial minutes available * projected rate = revenue - compare revenue to potential cost






15. Counties grouped together around most watched stations near central city






16. Newton minow 1961: there must be an active government role to ensure public interest is being served (tv is trash and we need to make it help public!)






17. Broadcast indcent media between 10pm and 6am






18. Dividing people into subgroups based on age - sex - education






19. Television is a toaster with pictures and people will watch whatever you put on there






20. Right to frree speech is balanced against the interest of society






21. Produced by local station or cable system






22. Acts as a broker between local stations and advertisers - extension of local stations sales staff






23. Grossely offensive and provokes violent resentment






24. Passed by Congress - set policies with any details congress wants - regulations - Must be consistent with law passed






25. Combo of money and part of advertising revenue - number one method of syndication






26. Government sets predetermined fee and requires licenses to be granted - cable tv systems for redistribution of works aired on roadcast stations






27. 'We listened to everyone's comments and now we will do...' - petitions for reconsideration is the last chagne to have FCC reconsider






28. Which control is more limited - local or national?






29. When a sample reaches a certain size the results are no longer reliable






30. Largest local region of a market's listening audience (smaller portion of the total disgnated market area)






31. 2 year term - 435 members - represent districts w/in a state






32. Set by gov't copyright roaylty board






33. Do audience measurement for radio






34. Using laws of chance or probability to make estimate about population from small sample of population






35. Company that negotiates for copyright holders and colelcts fees






36. Distribute public radio stations - - Produce own program - classical/jazz music - news/public affairs






37. A few minutes during network programs for affiliates to insert local commercials






38. Program originally produced for a network now being syndicated (friends - family guy)






39. Distributed by broadcast or cable network - they provide 'good morning america' or soaps to fill time if you can't afford to produce content locally






40. Corporation that owns many local cable systems - serve almost 2/3 of subscribers - linked together into clusters






41. Larger the sample - greater the reliability






42. Purchase programs directly with delivery over broadband






43. One or more markets designated as primary survey area






44. What happened when suddenly cable could provide and pay for all programs and networks decided they want user to pay for programs - networks insist affiliates pay for network programs






45. Passed in 1998 to protect digital works copyrights - illegal to circumvent technology that controls access to a copyrighted work or distribute products that circumvent the technology - no violation if you quickly respond to complaint






46. Station writes the syndicator a check for program






47. Language that depicts offensive by contemporary standards for broadcast medium of sexual acktivity or organs






48. House and senate introcude bills into hopper - subcommittess review bill (energy committee - telecom committee) - rule committee decides how to adjust bill - house and senate compromise - sent to president






49. 5 members - no more than three from each political party - 5 year term - president designates chairman - it helps to have connections






50. Cable wants highest fee possible and MSO's want low fees to increase profit margins and keep rates low - MSO's have most leverage







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