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Telecom Industry Management
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Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
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Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Attorney general can seek court order to block foreign sites
clearance
US house - stop online piracy act (SOPA)
affiliates
chilling effect
2. Sexual content without artistic or political significance
obscenity
point of diminishing return
harming national security
vaste wasteland speech
3. Used in calculating unduplicated persons watching a station over a period of time (so if you watch twice - you only count once)
cume
capricious
marketplace approach
multiple systems operators
4. This person pointed out a problem so here is how we will address it
Memorandum opion and order (MO&O)
national rep firms
syndicated exclusivity
arbitron
5. 1700 employees in DC - they get part of their pay from the fees collected by stations that must pay to be regulated by FCC
congressional oversight
FCC organization
subscription fee battle
Public - educational - government
6. Negotiates the terms of partnership through a contract
size of sampling
National Public Radio (NPR)
network/affiliate contract
safe harbor
7. Not quite a commercial but you can't say 'we have the best towels at Target - who is our sponsor - so come on out!'
limits of advertising
enhanced underwriting
performance task
National Public Radio (NPR)
8. 50 - 60% government and then subscribers - also business and state gov't
public station funding
syndicated exclusivity
adjacencies
webcasting rates
9. Courts cannot prevent you from talking but can punish you if your speech violates first amendment
prior restraint
chilling effect
first 10 amendments (bill of rights)
reverse compensation
10. Distribute public radio stations - - Produce own program - classical/jazz music - news/public affairs
profane
cash payment for syndication
must carry
National Public Radio (NPR)
11. Cable wants highest fee possible and MSO's want low fees to increase profit margins and keep rates low - MSO's have most leverage
Administrative law judge (ALJ)
argument against vertical integration
subscription fee battle
FNPRM (further notice of proposed rule making
12. Combo of money and part of advertising revenue - number one method of syndication
cash and barter for syndication
legislative branch
FCC organization
NPRM (Notice of Proposed rules making)
13. Distribute programs to public tv stations - do not produce their own programs
commercial broadcast station
clearance
Public Broadcasting Service (PBS)
horizontal integration
14. Publishing war plans
affiliates
national spot advertising
must carry
harming national security
15. Dividing people into subgroups based on age - sex - education
long tail theory
demographic
public broadcasting act of 1967
designated market area
16. Most stations are a part of this and owned by broadcast networks called 'owned&operated' stations
station groups
off network syndication
local ads
FCC
17. Do audience measurement for television
non sampling error
profane
network (national) content
nielson
18. Right to frree speech is balanced against the interest of society
marketplace approach
Administrative law judge (ALJ)
predicted audience
balancing tests
19. Produced by local station or cable system
share
FCC
Houshold using television (hut)
Local content
20. Television is a toaster with pictures and people will watch whatever you put on there
network compensation
marketplace approach
FCC adjudication
national rep firms
21. PEG channels
safe harbor
Public - educational - government
compulsory license
National Public Radio (NPR)
22. 80 percent of viewing is on 20 percent of channels/stations - most profit occurs from most popular stations
cable business model
total survey area
compulsory license
80/20 rule
23. Purchase programs directly with delivery over broadband
public station funding
obscenity
arbitrary
cutting the cord
24. Using laws of chance or probability to make estimate about population from small sample of population
balancing tests
Notice of Inquiry (NOI)
sampling
multiple systems operators
25. Comprehensive review of licensing and regulating operations from FCC
safe harbor
Public - educational - government
Federal reigister:
public broadcasting act of 1967
26. Distributed by broadcast or cable network - they provide 'good morning america' or soaps to fill time if you can't afford to produce content locally
point of diminishing return
network/affiliate contract
network (national) content
total survey area
27. Congress can change anything the FCC does by passing a law to overturn a regulation
How reverse compensation works
Administrative procedures act (APA)
enhanced underwriting
congressional oversight
28. Set by gov't copyright roaylty board
long tail theory
syndicated exclusivity
nielson
webcasting rates
29. Which control is more limited - local or national?
total survey area
local control
total survey area
local ads
30. Newton minow 1961: there must be an active government role to ensure public interest is being served (tv is trash and we need to make it help public!)
sound exchange
network compensation
vaste wasteland speech
Public Broadcasting Service (PBS)
31. May ounish indecent broadcasts because - uniquely pervasive - accessable to vhildren
network non duplication rule
Public Broadcasting Service (PBS)
fcc vs Pacifics foundation
public broadcasting act of 1967
32. Everyone in group should have an equal chance to be selected for the sample
random sampling
metro survey area (metro)
first run syndication
total survey area
33. A broadcast station can require cable systems in the stations coverage area to pay for it for the use of its signals - fee can change every 3 years - if they don't agree then they boot off cable for 3 years
Notice of Inquiry (NOI)
retransmission consent
Local content
digital payment
34. 6 year term - 100 members - 2 from each state regardless of population to protect little states
predicted audience
first 10 amendments (bill of rights)
argument against vertical integration
senate
35. Local stations that transmit programs to viewers over (typically 200 of these)
syndicated exclusivity
affiliates
chilling effect
metro survey area (metro)
36. Companies have fewer employees - offer less jobs - and own too much which prevents competition and narrows the content
reverse compensation
total survey area
station groups
argument against vertical integration
37. Annual fee negotiated with licencing organizations to use all of the music controlled by that organization
blanket license
syndicated exclusivity
nielson
total survey area
38. Number of households tuned into a channel out of all households actually using their receiver (number of people watching LOST out of all individuals watching TV)
US house - stop online piracy act (SOPA)
network/affiliate contract
share
reverse compensation
39. Ads on broadcast and cable networks to reach a national audience
vaste wasteland speech
retransmission consent
designated market area
network ads
40. Company that negotiates for copyright holders and colelcts fees
sound exchange
harming national security
arbitron
first 10 amendments (bill of rights)
41. Compares relative cost among competing media - abbreviation for 'cost for thousand' - cost for an advertiser to reach 1 -000 people or households - cost of ad/number of households/people
Public Broadcasting Service (PBS)
CPM
syndication
local ads
42. Grossely offensive and provokes violent resentment
national spot advertising
analog payment
compulsory license
profane
43. Affiliates clear time to air network programs
cash payment for syndication
clearance
affiliates
first run syndication
44. Counties around central cities where tv is most viewed
designated market area
total survey area
cable business model
sampling
45. Inconsistent - changing mind a lot
enhanced underwriting
retransmission consent
capricious
prior restraint
46. Passed by Congress - set policies with any details congress wants - regulations - Must be consistent with law passed
Laws
commercial broadcast station
arbitron
47 usc 326
47. Government limits on group ownership have been stressed or relaxed over years
14 usc 1464
obscenity
Local content
relaxed
48. Passed in 1998 to protect digital works copyrights - illegal to circumvent technology that controls access to a copyrighted work or distribute products that circumvent the technology - no violation if you quickly respond to complaint
syndicated exclusivity
sampling
NPRM (Notice of Proposed rules making)
Digital Millennium Copyright Act (DMCA)
49. Broadcast network pays affiliates for use of station
retransmission consent
network compensation
network non duplication rule
must carry
50. What happened when suddenly cable could provide and pay for all programs and networks decided they want user to pay for programs - networks insist affiliates pay for network programs
argument against vertical integration
Digital Millennium Copyright Act (DMCA)
local control
reverse compensation
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