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Telecom Industry Management
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Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
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study here
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Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Estimates from representative sample will always be slightly off b/c the sample does not exactly match group being measured
vertical integration
enhanced underwriting
retransmission consent
sampling error
2. Publishing war plans
vaste wasteland speech
legislative branch
FCC adjudication
harming national security
3. Inconsistent - changing mind a lot
designated market area
capricious
argument against vertical integration
Administrative procedures act (APA)
4. Language that depicts offensive by contemporary standards for broadcast medium of sexual acktivity or organs
indecency
Report and Order (R&O)
cume
cable television systems
5. Program produced specifically for syndication (dr. phill - ellen - jeopardy)
first run syndication
cash and barter for syndication
network ads
limits of advertising
6. Holds license from gov't - transmits programs over airwaves - carries commercial messages to promotes products
obscenity
commercial broadcast station
balancing tests
NPRM (Notice of Proposed rules making)
7. Protects free speech and expression
CPM
FCC
first amendment
80/20 rule
8. Attorney general can seek court order to block foreign sites
senate
Administrative procedures act (APA)
national spot advertising
US house - stop online piracy act (SOPA)
9. Distribute programs to public tv stations - do not produce their own programs
Digital Millennium Copyright Act (DMCA)
off network syndication
Memorandum opion and order (MO&O)
Public Broadcasting Service (PBS)
10. When a sample reaches a certain size the results are no longer reliable
Government limits on stations
Houshold using television (hut)
point of diminishing return
cutting the cord
11. Counties grouped together around most watched stations near central city
compensation
station groups
designated market area
house of reps
12. One or more markets designated as primary survey area
metro survey area (metro)
first run syndication
argument against vertical integration
share
13. Everyone in group should have an equal chance to be selected for the sample
syndicated exclusivity
network ads
random sampling
share
14. Non - local programming not licensed/sold to networks - programs licensed/distributed to more than one market - non interconnected broadcast
national spot advertising
performance task
Report and Order (R&O)
syndication
15. Focuses on how to fix or address one issue - staff condenses and summariezes problem
off network syndication
FNPRM (further notice of proposed rule making
constitution
share
16. Produced by local station or cable system
FCC adjudication
vertical integration
adjacencies
Local content
17. Do audience measurement for television
Administrative law judge (ALJ)
safe harbor
nielson
webcasting rates
18. Passed by Congress - set policies with any details congress wants - regulations - Must be consistent with law passed
Laws
local control
Federal reigister:
FNPRM (further notice of proposed rule making
19. The estimated numver of household actually tuned in to channel
must carry
Local content
safe harbor
Houshold using television (hut)
20. A title for the payment of artists for their performance
sampling
performance task
public broadcasting act of 1967
safe harbor
21. Broadcast stations and local cable insertions bought by businesses in same marker (grocery - furniture store)
share
predicted revenue potential
local ads
public broadcasting act of 1967
22. This person pointed out a problem so here is how we will address it
profane
syndicated exclusivity
local ads
Memorandum opion and order (MO&O)
23. Newton minow 1961: there must be an active government role to ensure public interest is being served (tv is trash and we need to make it help public!)
compensation
FCC organization
vaste wasteland speech
Process of a bill
24. Companies have fewer employees - offer less jobs - and own too much which prevents competition and narrows the content
sound exchange
Public - educational - government
senate
argument against vertical integration
25. Annual fee negotiated with licencing organizations to use all of the music controlled by that organization
blanket license
Local content
profane
Public - educational - government
26. Stations purchasing syndicated programs like jeopardy can prevent those programs from appearing on other stations in same market
total survey area
arbitrary
syndicated exclusivity
senate
27. National advertisers reaching particular geographic regions by purchasing spots by local stations
digital payment
national spot advertising
argument against vertical integration
relaxed
28. Bundle programs together in packages sold for monthly fee
first run syndication
public station funding
cable business model
Memorandum opion and order (MO&O)
29. Laws are vague so people change all of their conent to stay away from indecency violations
compensation
chilling effect
compulsory license
prior restraint
30. Conducts hearings - does research - and summarizes the law and violation
capricious
fcc vs Pacifics foundation
syndication
Administrative law judge (ALJ)
31. Based on network track record
predicted audience
sound exchange
libel
size of sampling
32. Negotiates the terms of partnership through a contract
network/affiliate contract
fcc vs Pacifics foundation
safe harbor
sampling error
33. Deliver content and services via wire - FCC regulations
cable television systems
total survey area
public station funding
demographic
34. Counties around central cities where tv is most viewed
limits of advertising
designated market area
long tail theory
syndicated exclusivity
35. Grossely offensive and provokes violent resentment
National Public Radio (NPR)
Laws
profane
relaxed
36. Government sets predetermined fee and requires licenses to be granted - cable tv systems for redistribution of works aired on roadcast stations
network compensation
National Public Radio (NPR)
CPM
compulsory license
37. Largest local region of a market's listening audience (smaller portion of the total disgnated market area)
Process of a bill
public station funding
share
total survey area
38. Affiliates clear time to air network programs
profane
indecency
clearance
size of sampling
39. Dividing people into subgroups based on age - sex - education
non sampling error
horizontal integration
demographic
arbitrary
40. Cable systems may not import other broadcast network affiliates
senate - protect IP act
national rep firms
FCC organization
network non duplication rule
41. Cannot prevent speech over radio
demographic
47 usc 326
syndicated exclusivity
senate
42. Local stations that transmit programs to viewers over (typically 200 of these)
balancing tests
legislative branch
affiliates
NPRM (Notice of Proposed rules making)
43. Most stations are a part of this and owned by broadcast networks called 'owned&operated' stations
long tail theory
station groups
arbitron
local ads
44. Sexual content without artistic or political significance
cash and barter for syndication
obscenity
indecent
sound exchange
45. Passed in 1998 to protect digital works copyrights - illegal to circumvent technology that controls access to a copyrighted work or distribute products that circumvent the technology - no violation if you quickly respond to complaint
Digital Millennium Copyright Act (DMCA)
national spot advertising
limits of advertising
80/20 rule
46. Using laws of chance or probability to make estimate about population from small sample of population
senate - protect IP act
point of diminishing return
sampling
US house - stop online piracy act (SOPA)
47. Which control is more limited - local or national?
cume
horizontal integration
Government limits on stations
local control
48. Speech protected by first amendment between adults during safe harbor
argument against vertical integration
indecent
barter for syndication
How reverse compensation works
49. Used in calculating unduplicated persons watching a station over a period of time (so if you watch twice - you only count once)
sampling
cume
Public - educational - government
commercial broadcast station
50. Failed neogtiations - high rates from copyright board
legislative branch
problems with copyright fees
public station funding
network ads
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