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Telecom Industry Management

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Commercial minutes available * projected rate = revenue - compare revenue to potential cost






2. Holds license from gov't - transmits programs over airwaves - carries commercial messages to promotes products






3. People will want to watch trash tv like lesbians and food eating contests and those high ratings will control content. You cannot control content by inserting educational/cultuarl shows






4. Based on network track record






5. Passed by Congress - set policies with any details congress wants - regulations - Must be consistent with law passed






6. Program originally produced for a network now being syndicated (friends - family guy)






7. Compares relative cost among competing media - abbreviation for 'cost for thousand' - cost for an advertiser to reach 1 -000 people or households - cost of ad/number of households/people






8. Most stations are a part of this and owned by broadcast networks called 'owned&operated' stations






9. Created corporation for public broadcasting - grant contracts for programs production - set up connection - encourage creation of new public stations - conduct research/train for public stations






10. All metro counties plus counties next to it if they have significant listenership






11. Decision was suddon - not reasoned - or made on the basis of too much power






12. Congress direted how to make rules in the law - actions must be registered in Federal Registers - let people know what you're planning - allow public to make comments






13. PEG channels






14. Cable wants highest fee possible and MSO's want low fees to increase profit margins and keep rates low - MSO's have most leverage






15. Larger the sample - greater the reliability






16. TV may reach 39% of national audience - no more than 2 stations in market






17. Grossely offensive and provokes violent resentment






18. Acts as a broker between local stations and advertisers - extension of local stations sales staff






19. vague open ended inquiry of 'what should I do?' typically from telecom companies






20. A lot of different companies in the same industry






21. Right to frree speech is balanced against the interest of society






22. Set by gov't copyright roaylty board






23. Corporation that owns many local cable systems - serve almost 2/3 of subscribers - linked together into clusters






24. Affiliates pay networks a fee for each subscriber on cable or satellite who can watch their channels






25. Failed neogtiations - high rates from copyright board






26. Must wait 30 days to respond (slow motion debate)






27. Passed in 1998 to protect digital works copyrights - illegal to circumvent technology that controls access to a copyrighted work or distribute products that circumvent the technology - no violation if you quickly respond to complaint






28. Cable systems may not import other broadcast network affiliates






29. Annual fee negotiated with licencing organizations to use all of the music controlled by that organization






30. Inconsistent - changing mind a lot






31. A few minutes during network programs for affiliates to insert local commercials






32. Non - local programming not licensed/sold to networks - programs licensed/distributed to more than one market - non interconnected broadcast






33. Government limits on group ownership have been stressed or relaxed over years






34. Exclusive broadcast rights for a certain number of episodes - certain number of runs per episode - for a fixed period of time






35. Attorney general can seek court order to block foreign sites






36. Bundle programs together in packages sold for monthly fee






37. Portraying sexual content in an offensive way that has no redeeming quality






38. Number of households tuned into a channel out of all households actually using their receiver (number of people watching LOST out of all individuals watching TV)






39. Protects free speech and expression






40. Dividing people into subgroups based on age - sex - education






41. Companies have fewer employees - offer less jobs - and own too much which prevents competition and narrows the content






42. Distributed by broadcast or cable network - they provide 'good morning america' or soaps to fill time if you can't afford to produce content locally






43. Broadcast indcent media between 10pm and 6am






44. Broadcast network pays affiliates for use of station






45. Combo of money and part of advertising revenue - number one method of syndication






46. Newton minow 1961: there must be an active government role to ensure public interest is being served (tv is trash and we need to make it help public!)






47. Estimates from representative sample will always be slightly off b/c the sample does not exactly match group being measured






48. Sexual content without artistic or political significance






49. Distribute programs to public tv stations - do not produce their own programs






50. Station writes the syndicator a check for program







Sorry!:) No result found.

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