Test your basic knowledge |

Telecom Industry Management

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. National advertisers reaching particular geographic regions by purchasing spots by local stations






2. Purchase programs directly with delivery over broadband






3. This person pointed out a problem so here is how we will address it






4. Broadcast indcent media between 10pm and 6am






5. A lot of different companies in the same industry






6. Holds license from gov't - transmits programs over airwaves - carries commercial messages to promotes products






7. Portraying sexual content in an offensive way that has no redeeming quality






8. Compares relative cost among competing media - abbreviation for 'cost for thousand' - cost for an advertiser to reach 1 -000 people or households - cost of ad/number of households/people






9. Estimates from representative sample will always be slightly off b/c the sample does not exactly match group being measured






10. Not quite a commercial but you can't say 'we have the best towels at Target - who is our sponsor - so come on out!'






11. Combo of money and part of advertising revenue - number one method of syndication






12. Low demand products collectively can be profitable if store/distribution channel is large enough - niche markets will be mroe profictable for low demand products






13. Intentional or inadvertent mistake - recording/calculating errors - biased questions - manipulation of results






14. Hearings conducted regarding FCC violations






15. 80 percent of viewing is on 20 percent of channels/stations - most profit occurs from most popular stations






16. 50 - 60% government and then subscribers - also business and state gov't






17. Set by gov't copyright roaylty board






18. Using laws of chance or probability to make estimate about population from small sample of population






19. House and senate introcude bills into hopper - subcommittess review bill (energy committee - telecom committee) - rule committee decides how to adjust bill - house and senate compromise - sent to president






20. Newton minow 1961: there must be an active government role to ensure public interest is being served (tv is trash and we need to make it help public!)






21. 'We listened to everyone's comments and now we will do...' - petitions for reconsideration is the last chagne to have FCC reconsider






22. Congress can change anything the FCC does by passing a law to overturn a regulation






23. Number of households tuned into a channel out of all households actually using their receiver (number of people watching LOST out of all individuals watching TV)






24. Exchange of things of like worth like the proft of advertising






25. Congress direted how to make rules in the law - actions must be registered in Federal Registers - let people know what you're planning - allow public to make comments






26. Annual fee negotiated with licencing organizations to use all of the music controlled by that organization






27. Inconsistent - changing mind a lot






28. A title for the payment of artists for their performance






29. Focuses on how to fix or address one issue - staff condenses and summariezes problem






30. Produced by local station or cable system






31. Created corporation for public broadcasting - grant contracts for programs production - set up connection - encourage creation of new public stations - conduct research/train for public stations






32. Stations purchasing syndicated programs like jeopardy can prevent those programs from appearing on other stations in same market






33. Attract and retain audiences that can be sold to advertisers






34. Corporation that owns many local cable systems - serve almost 2/3 of subscribers - linked together into clusters






35. Cannot prevent speech over radio






36. Prohibit anyone from promoting foreign websites that illegally sell copyrighted works






37. Dividing people into subgroups based on age - sex - education






38. Station writes the syndicator a check for program






39. Must wait 30 days to respond (slow motion debate)






40. 2 year term - 435 members - represent districts w/in a state






41. Larger the sample - greater the reliability






42. Counties around central cities where tv is most viewed






43. Passed by Congress - set policies with any details congress wants - regulations - Must be consistent with law passed






44. Failed neogtiations - high rates from copyright board






45. One or more markets designated as primary survey area






46. Program originally produced for a network now being syndicated (friends - family guy)






47. When a sample reaches a certain size the results are no longer reliable






48. 6 year term - 100 members - 2 from each state regardless of population to protect little states






49. Composer/publisher






50. Cable wants highest fee possible and MSO's want low fees to increase profit margins and keep rates low - MSO's have most leverage