SUBJECTS
|
BROWSE
|
CAREER CENTER
|
POPULAR
|
JOIN
|
LOGIN
Business Skills
|
Soft Skills
|
Basic Literacy
|
Certifications
About
|
Help
|
Privacy
|
Terms
|
Email
Search
Test your basic knowledge |
Telecom Industry Management
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. TV may reach 39% of national audience - no more than 2 stations in market
Federal reigister:
Government limits on stations
chilling effect
blanket license
2. Holds license from gov't - transmits programs over airwaves - carries commercial messages to promotes products
commercial broadcast station
fcc vs Pacifics foundation
enhanced underwriting
public station funding
3. Affiliates pay networks a fee for each subscriber on cable or satellite who can watch their channels
syndicated exclusivity
house of reps
horizontal integration
How reverse compensation works
4. Non - local programming not licensed/sold to networks - programs licensed/distributed to more than one market - non interconnected broadcast
Public Broadcasting Service (PBS)
syndication
performance task
public interest approach
5. Distribute public radio stations - - Produce own program - classical/jazz music - news/public affairs
long tail theory
argument against vertical integration
senate - protect IP act
National Public Radio (NPR)
6. 2 year term - 435 members - represent districts w/in a state
affiliates
house of reps
reverse compensation
national rep firms
7. This person pointed out a problem so here is how we will address it
Laws
Federal reigister:
enhanced underwriting
Memorandum opion and order (MO&O)
8. Station writes the syndicator a check for program
advertising business models
cash payment for syndication
Digital Millennium Copyright Act (DMCA)
reverse compensation
9. Largest local region of a market's listening audience (smaller portion of the total disgnated market area)
total survey area
nielson
cable business model
congressional oversight
10. Produced by local station or cable system
indecent
Notice of Inquiry (NOI)
Local content
syndicated exclusivity
11. Laws are vague so people change all of their conent to stay away from indecency violations
Report and Order (R&O)
chilling effect
CPM
Memorandum opion and order (MO&O)
12. Passed by Congress - set policies with any details congress wants - regulations - Must be consistent with law passed
metro survey area (metro)
public broadcasting act of 1967
Laws
indecent
13. Purchase programs directly with delivery over broadband
problems with copyright fees
cutting the cord
national rep firms
obscenity
14. Company that negotiates for copyright holders and colelcts fees
Administrative procedures act (APA)
retransmission consent
sound exchange
Local content
15. Local stations that transmit programs to viewers over (typically 200 of these)
Memorandum opion and order (MO&O)
affiliates
support for vertical integration
constitution
16. Acts as a broker between local stations and advertisers - extension of local stations sales staff
share
predicted audience
local ads
national rep firms
17. Comprehensive review of licensing and regulating operations from FCC
point of diminishing return
Federal reigister:
syndication
barter for syndication
18. Broadcast indcent media between 10pm and 6am
safe harbor
enhanced underwriting
indecent
size of sampling
19. 80 percent of viewing is on 20 percent of channels/stations - most profit occurs from most popular stations
80/20 rule
senate - protect IP act
network ads
Public - educational - government
20. Counties around central cities where tv is most viewed
balancing tests
multiple systems operators
analog payment
designated market area
21. Estimates from representative sample will always be slightly off b/c the sample does not exactly match group being measured
webcasting rates
network compensation
predicted revenue potential
sampling error
22. Cable systems may not import other broadcast network affiliates
47 usc 326
network non duplication rule
Federal reigister:
libel
23. Stations purchasing syndicated programs like jeopardy can prevent those programs from appearing on other stations in same market
designated market area
chilling effect
size of sampling
syndicated exclusivity
24. Do audience measurement for television
nielson
syndicated exclusivity
webcasting rates
Laws
25. House and senate introcude bills into hopper - subcommittess review bill (energy committee - telecom committee) - rule committee decides how to adjust bill - house and senate compromise - sent to president
local control
Notice of Inquiry (NOI)
public interest approach
Process of a bill
26. Affiliates clear time to air network programs
affiliates
random sampling
clearance
How reverse compensation works
27. One or more markets designated as primary survey area
legislative branch
metro survey area (metro)
affiliates
public interest approach
28. Low demand products collectively can be profitable if store/distribution channel is large enough - niche markets will be mroe profictable for low demand products
cable television systems
long tail theory
vaste wasteland speech
limits of advertising
29. PEG channels
Public - educational - government
47 usc 326
first 10 amendments (bill of rights)
designated market area
30. Everyone in group should have an equal chance to be selected for the sample
random sampling
Public Broadcasting Service (PBS)
performance task
horizontal integration
31. Right to frree speech is balanced against the interest of society
cash payment for syndication
sound exchange
balancing tests
obscenity
32. Corporation that owns many local cable systems - serve almost 2/3 of subscribers - linked together into clusters
enhanced underwriting
multiple systems operators
local ads
clearance
33. You own all services for production and distribution
public interest approach
first run syndication
vertical integration
syndicated exclusivity
34. Cd (composer - recording co. - and publisher) - radio (composer and publisher) - satellite radio (Record co -composer - bpublisher) - webcasting (record co and composer/publisher)
cutting the cord
share
digital payment
public interest approach
35. Congress direted how to make rules in the law - actions must be registered in Federal Registers - let people know what you're planning - allow public to make comments
enhanced underwriting
Administrative procedures act (APA)
obscenity
cash and barter for syndication
36. 6 year term - 100 members - 2 from each state regardless of population to protect little states
must carry
senate
predicted revenue potential
clearance
37. Prohibit anyone from promoting foreign websites that illegally sell copyrighted works
sampling error
designated market area
enhanced underwriting
senate - protect IP act
38. Companies have fewer employees - offer less jobs - and own too much which prevents competition and narrows the content
senate
argument against vertical integration
cash and barter for syndication
Houshold using television (hut)
39. A title for the payment of artists for their performance
performance task
national spot advertising
Notice of Inquiry (NOI)
sampling
40. Cable wants highest fee possible and MSO's want low fees to increase profit margins and keep rates low - MSO's have most leverage
Process of a bill
subscription fee battle
limits of advertising
obscenity
41. Congress - makes laws
legislative branch
nielson
public interest approach
network/affiliate contract
42. Government sets predetermined fee and requires licenses to be granted - cable tv systems for redistribution of works aired on roadcast stations
compulsory license
senate
Laws
total survey area
43. Combo of money and part of advertising revenue - number one method of syndication
argument against vertical integration
Federal reigister:
cash and barter for syndication
syndicated exclusivity
44. 1700 employees in DC - they get part of their pay from the fees collected by stations that must pay to be regulated by FCC
capricious
FCC organization
Digital Millennium Copyright Act (DMCA)
long tail theory
45. Anything obscene indecent or profane over radio will be fined or imprisoned for no more than two years
multiple systems operators
subscription fee battle
14 usc 1464
Digital Millennium Copyright Act (DMCA)
46. Deliver content and services via wire - FCC regulations
sound exchange
relaxed
Digital Millennium Copyright Act (DMCA)
cable television systems
47. Attract and retain audiences that can be sold to advertisers
advertising business models
legislative branch
senate - protect IP act
metro survey area (metro)
48. May ounish indecent broadcasts because - uniquely pervasive - accessable to vhildren
fcc vs Pacifics foundation
FCC organization
public interest approach
Government limits on stations
49. Language that depicts offensive by contemporary standards for broadcast medium of sexual acktivity or organs
Government limits on stations
indecency
congressional oversight
off network syndication
50. Protects free speech and expression
first amendment
adjacencies
house of reps
constitution