Test your basic knowledge |

Telecom Industry Management

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. National advertisers reaching particular geographic regions by purchasing spots by local stations






2. 6 year term - 100 members - 2 from each state regardless of population to protect little states






3. Congress direted how to make rules in the law - actions must be registered in Federal Registers - let people know what you're planning - allow public to make comments






4. Attorney general can seek court order to block foreign sites






5. PEG channels






6. Stations purchasing syndicated programs like jeopardy can prevent those programs from appearing on other stations in same market






7. Creates efficient companies who drive the economy and produce more options and cheaper products for customers






8. Compares relative cost among competing media - abbreviation for 'cost for thousand' - cost for an advertiser to reach 1 -000 people or households - cost of ad/number of households/people






9. Broadcast tv stations demand local cable tv systems carry their stations on cable line up - cable gets to carry station for free - no payment to the broadcast station






10. Holds license from gov't - transmits programs over airwaves - carries commercial messages to promotes products






11. Publishing a false statement about someone to ruin their reputation






12. Affiliates pay networks a fee for each subscriber on cable or satellite who can watch their channels






13. A broadcast station can require cable systems in the stations coverage area to pay for it for the use of its signals - fee can change every 3 years - if they don't agree then they boot off cable for 3 years






14. What happened when suddenly cable could provide and pay for all programs and networks decided they want user to pay for programs - networks insist affiliates pay for network programs






15. You own all services for production and distribution






16. Speech protected by first amendment between adults during safe harbor






17. Failed neogtiations - high rates from copyright board






18. vague open ended inquiry of 'what should I do?' typically from telecom companies






19. Using laws of chance or probability to make estimate about population from small sample of population






20. Based on network track record






21. Do audience measurement for television






22. TV may reach 39% of national audience - no more than 2 stations in market






23. Acts as a broker between local stations and advertisers - extension of local stations sales staff






24. Broadcast indcent media between 10pm and 6am






25. This person pointed out a problem so here is how we will address it






26. Used in calculating unduplicated persons watching a station over a period of time (so if you watch twice - you only count once)






27. Courts cannot prevent you from talking but can punish you if your speech violates first amendment






28. Anything obscene indecent or profane over radio will be fined or imprisoned for no more than two years






29. Government sets predetermined fee and requires licenses to be granted - cable tv systems for redistribution of works aired on roadcast stations






30. Comprehensive review of licensing and regulating operations from FCC






31. Larger the sample - greater the reliability






32. Sexual content without artistic or political significance






33. Laws are vague so people change all of their conent to stay away from indecency violations






34. Cable systems may not import other broadcast network affiliates






35. The estimated numver of household actually tuned in to channel






36. Company that negotiates for copyright holders and colelcts fees






37. One or more markets designated as primary survey area






38. Rule book for the government with legislative - executive - judicial branch






39. Low demand products collectively can be profitable if store/distribution channel is large enough - niche markets will be mroe profictable for low demand products






40. Estimates from representative sample will always be slightly off b/c the sample does not exactly match group being measured






41. 80 percent of viewing is on 20 percent of channels/stations - most profit occurs from most popular stations






42. Program produced specifically for syndication (dr. phill - ellen - jeopardy)






43. Grossely offensive and provokes violent resentment






44. Corporation that owns many local cable systems - serve almost 2/3 of subscribers - linked together into clusters






45. Language that depicts offensive by contemporary standards for broadcast medium of sexual acktivity or organs






46. Do audience measurement for radio






47. Combo of money and part of advertising revenue - number one method of syndication






48. Distribute public radio stations - - Produce own program - classical/jazz music - news/public affairs






49. Set by gov't copyright roaylty board






50. Not quite a commercial but you can't say 'we have the best towels at Target - who is our sponsor - so come on out!'