Test your basic knowledge |

Telecom Industry Management

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Based on network track record






2. vague open ended inquiry of 'what should I do?' typically from telecom companies






3. Cable systems may not import other broadcast network affiliates






4. Holds license from gov't - transmits programs over airwaves - carries commercial messages to promotes products






5. Do audience measurement for television






6. Not quite a commercial but you can't say 'we have the best towels at Target - who is our sponsor - so come on out!'






7. Speech protected by first amendment between adults during safe harbor






8. Largest local region of a market's listening audience (smaller portion of the total disgnated market area)






9. Must wait 30 days to respond (slow motion debate)






10. Deliver content and services via wire - FCC regulations






11. PEG channels






12. Combo of money and part of advertising revenue - number one method of syndication






13. 1700 employees in DC - they get part of their pay from the fees collected by stations that must pay to be regulated by FCC






14. Passed in 1998 to protect digital works copyrights - illegal to circumvent technology that controls access to a copyrighted work or distribute products that circumvent the technology - no violation if you quickly respond to complaint






15. This person pointed out a problem so here is how we will address it






16. Television is a toaster with pictures and people will watch whatever you put on there






17. All metro counties plus counties next to it if they have significant listenership






18. Companies have fewer employees - offer less jobs - and own too much which prevents competition and narrows the content






19. Sexual content without artistic or political significance






20. Which control is more limited - local or national?






21. Publishing war plans






22. 'We listened to everyone's comments and now we will do...' - petitions for reconsideration is the last chagne to have FCC reconsider






23. Portraying sexual content in an offensive way that has no redeeming quality






24. Ad time is perishable - limited to what the viewer will tolerate






25. Conducts hearings - does research - and summarizes the law and violation






26. 2 year term - 435 members - represent districts w/in a state






27. Local stations that transmit programs to viewers over (typically 200 of these)






28. Newton minow 1961: there must be an active government role to ensure public interest is being served (tv is trash and we need to make it help public!)






29. A broadcast station can require cable systems in the stations coverage area to pay for it for the use of its signals - fee can change every 3 years - if they don't agree then they boot off cable for 3 years






30. Used in calculating unduplicated persons watching a station over a period of time (so if you watch twice - you only count once)






31. Broadcast network pays affiliates for use of station






32. Created corporation for public broadcasting - grant contracts for programs production - set up connection - encourage creation of new public stations - conduct research/train for public stations






33. Broadcast indcent media between 10pm and 6am






34. A title for the payment of artists for their performance






35. A lot of different companies in the same industry






36. May ounish indecent broadcasts because - uniquely pervasive - accessable to vhildren






37. The estimated numver of household actually tuned in to channel






38. Focuses on how to fix or address one issue - staff condenses and summariezes problem






39. Laws are vague so people change all of their conent to stay away from indecency violations






40. Decision was suddon - not reasoned - or made on the basis of too much power






41. Low demand products collectively can be profitable if store/distribution channel is large enough - niche markets will be mroe profictable for low demand products






42. Company that negotiates for copyright holders and colelcts fees






43. Set by gov't copyright roaylty board






44. Dividing people into subgroups based on age - sex - education






45. Courts cannot prevent you from talking but can punish you if your speech violates first amendment






46. 5 members - no more than three from each political party - 5 year term - president designates chairman - it helps to have connections






47. Non - local programming not licensed/sold to networks - programs licensed/distributed to more than one market - non interconnected broadcast






48. Broadcast tv stations demand local cable tv systems carry their stations on cable line up - cable gets to carry station for free - no payment to the broadcast station






49. Creates efficient companies who drive the economy and produce more options and cheaper products for customers






50. Protects free speech and expression