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Telecom Industry Management
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Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Compares relative cost among competing media - abbreviation for 'cost for thousand' - cost for an advertiser to reach 1 -000 people or households - cost of ad/number of households/people
total survey area
problems with copyright fees
CPM
clearance
2. Portraying sexual content in an offensive way that has no redeeming quality
senate
FCC organization
retransmission consent
obscenity
3. 'We listened to everyone's comments and now we will do...' - petitions for reconsideration is the last chagne to have FCC reconsider
digital payment
14 usc 1464
Report and Order (R&O)
network ads
4. All metro counties plus counties next to it if they have significant listenership
indecency
must carry
obscenity
total survey area
5. Everyone in group should have an equal chance to be selected for the sample
random sampling
congressional oversight
Notice of Inquiry (NOI)
senate
6. Sexual content without artistic or political significance
share
obscenity
reverse compensation
sampling
7. Program produced specifically for syndication (dr. phill - ellen - jeopardy)
first run syndication
national rep firms
first 10 amendments (bill of rights)
designated market area
8. Hearings conducted regarding FCC violations
FCC adjudication
cable business model
harming national security
affiliates
9. Protect freedom of religion - right to protest and petition gov't - right of free speech
horizontal integration
first 10 amendments (bill of rights)
public station funding
profane
10. Company that negotiates for copyright holders and colelcts fees
advertising business models
sound exchange
off network syndication
webcasting rates
11. Publishing a false statement about someone to ruin their reputation
public interest approach
libel
limits of advertising
sound exchange
12. Ad time is perishable - limited to what the viewer will tolerate
limits of advertising
network ads
FCC adjudication
performance task
13. Most stations are a part of this and owned by broadcast networks called 'owned&operated' stations
syndication
cume
station groups
cable television systems
14. House and senate introcude bills into hopper - subcommittess review bill (energy committee - telecom committee) - rule committee decides how to adjust bill - house and senate compromise - sent to president
Process of a bill
non sampling error
fcc vs Pacifics foundation
size of sampling
15. Using laws of chance or probability to make estimate about population from small sample of population
sampling
FNPRM (further notice of proposed rule making
argument against vertical integration
designated market area
16. Exchange of things of like worth like the proft of advertising
libel
barter for syndication
network compensation
FCC organization
17. People will want to watch trash tv like lesbians and food eating contests and those high ratings will control content. You cannot control content by inserting educational/cultuarl shows
14 usc 1464
public interest approach
obscenity
multiple systems operators
18. Which control is more limited - local or national?
multiple systems operators
local control
support for vertical integration
cable business model
19. Counties around central cities where tv is most viewed
Memorandum opion and order (MO&O)
legislative branch
designated market area
off network syndication
20. A broadcast station can require cable systems in the stations coverage area to pay for it for the use of its signals - fee can change every 3 years - if they don't agree then they boot off cable for 3 years
Report and Order (R&O)
point of diminishing return
retransmission consent
barter for syndication
21. This person pointed out a problem so here is how we will address it
vertical integration
profane
Memorandum opion and order (MO&O)
network non duplication rule
22. Must wait 30 days to respond (slow motion debate)
station groups
point of diminishing return
NPRM (Notice of Proposed rules making)
constitution
23. Non - local programming not licensed/sold to networks - programs licensed/distributed to more than one market - non interconnected broadcast
syndication
nielson
clearance
obscenity
24. Attorney general can seek court order to block foreign sites
designated market area
network (national) content
US house - stop online piracy act (SOPA)
horizontal integration
25. Distribute public radio stations - - Produce own program - classical/jazz music - news/public affairs
National Public Radio (NPR)
constitution
designated market area
cable business model
26. Attract and retain audiences that can be sold to advertisers
libel
advertising business models
obscenity
cume
27. Anything obscene indecent or profane over radio will be fined or imprisoned for no more than two years
cash payment for syndication
14 usc 1464
public broadcasting act of 1967
arbitrary
28. Bundle programs together in packages sold for monthly fee
Government limits on stations
cable business model
cutting the cord
NPRM (Notice of Proposed rules making)
29. Number of households tuned into a channel out of all households actually using their receiver (number of people watching LOST out of all individuals watching TV)
Process of a bill
safe harbor
share
Notice of Inquiry (NOI)
30. Acts as a broker between local stations and advertisers - extension of local stations sales staff
station groups
Report and Order (R&O)
national rep firms
local control
31. Decision was suddon - not reasoned - or made on the basis of too much power
share
first run syndication
arbitrary
Process of a bill
32. Grossely offensive and provokes violent resentment
profane
affiliates
Houshold using television (hut)
house of reps
33. Cannot prevent speech over radio
47 usc 326
indecency
demographic
relaxed
34. Passed by Congress - set policies with any details congress wants - regulations - Must be consistent with law passed
syndication
80/20 rule
Laws
network non duplication rule
35. Speech protected by first amendment between adults during safe harbor
National Public Radio (NPR)
barter for syndication
indecent
arbitrary
36. Low demand products collectively can be profitable if store/distribution channel is large enough - niche markets will be mroe profictable for low demand products
point of diminishing return
Government limits on stations
long tail theory
compensation
37. A lot of different companies in the same industry
advertising business models
horizontal integration
47 usc 326
US house - stop online piracy act (SOPA)
38. May ounish indecent broadcasts because - uniquely pervasive - accessable to vhildren
chilling effect
fcc vs Pacifics foundation
Administrative law judge (ALJ)
clearance
39. Focuses on how to fix or address one issue - staff condenses and summariezes problem
FNPRM (further notice of proposed rule making
public interest approach
first run syndication
sampling error
40. Composer/publisher
house of reps
NPRM (Notice of Proposed rules making)
analog payment
public broadcasting act of 1967
41. Inconsistent - changing mind a lot
capricious
network non duplication rule
support for vertical integration
arbitrary
42. Stations purchasing syndicated programs like jeopardy can prevent those programs from appearing on other stations in same market
syndicated exclusivity
profane
non sampling error
predicted audience
43. Prohibit anyone from promoting foreign websites that illegally sell copyrighted works
network/affiliate contract
Government limits on stations
senate - protect IP act
sampling
44. Set by gov't copyright roaylty board
legislative branch
subscription fee battle
public interest approach
webcasting rates
45. Courts cannot prevent you from talking but can punish you if your speech violates first amendment
prior restraint
network (national) content
congressional oversight
local ads
46. Distributed by broadcast or cable network - they provide 'good morning america' or soaps to fill time if you can't afford to produce content locally
National Public Radio (NPR)
80/20 rule
network (national) content
demographic
47. Who gets the cash
local control
cash and barter for syndication
compensation
performance task
48. TV may reach 39% of national audience - no more than 2 stations in market
network/affiliate contract
Government limits on stations
demographic
Public Broadcasting Service (PBS)
49. Broadcast network pays affiliates for use of station
capricious
first 10 amendments (bill of rights)
off network syndication
network compensation
50. Largest local region of a market's listening audience (smaller portion of the total disgnated market area)
legislative branch
public interest approach
non sampling error
total survey area
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