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Test your basic knowledge |
Telecom Industry Management
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Congress can change anything the FCC does by passing a law to overturn a regulation
Report and Order (R&O)
share
congressional oversight
random sampling
2. A title for the payment of artists for their performance
analog payment
house of reps
performance task
predicted audience
3. Creates efficient companies who drive the economy and produce more options and cheaper products for customers
cable television systems
network/affiliate contract
syndicated exclusivity
support for vertical integration
4. Prohibit anyone from promoting foreign websites that illegally sell copyrighted works
analog payment
legislative branch
senate - protect IP act
off network syndication
5. Deliver content and services via wire - FCC regulations
cash and barter for syndication
How reverse compensation works
point of diminishing return
cable television systems
6. Based on network track record
predicted audience
balancing tests
analog payment
sampling
7. Attract and retain audiences that can be sold to advertisers
Government limits on stations
advertising business models
argument against vertical integration
station groups
8. Broadcast tv stations demand local cable tv systems carry their stations on cable line up - cable gets to carry station for free - no payment to the broadcast station
cume
Public - educational - government
share
must carry
9. Annual fee negotiated with licencing organizations to use all of the music controlled by that organization
blanket license
analog payment
share
libel
10. Who gets the cash
cume
compensation
local control
cash and barter for syndication
11. Affiliates pay networks a fee for each subscriber on cable or satellite who can watch their channels
How reverse compensation works
network/affiliate contract
Memorandum opion and order (MO&O)
marketplace approach
12. Holds license from gov't - transmits programs over airwaves - carries commercial messages to promotes products
webcasting rates
CPM
FNPRM (further notice of proposed rule making
commercial broadcast station
13. Passed by Congress - set policies with any details congress wants - regulations - Must be consistent with law passed
Laws
Local content
indecent
total survey area
14. Must wait 30 days to respond (slow motion debate)
relaxed
Laws
Public - educational - government
NPRM (Notice of Proposed rules making)
15. What happened when suddenly cable could provide and pay for all programs and networks decided they want user to pay for programs - networks insist affiliates pay for network programs
share
syndicated exclusivity
reverse compensation
designated market area
16. Low demand products collectively can be profitable if store/distribution channel is large enough - niche markets will be mroe profictable for low demand products
long tail theory
compulsory license
chilling effect
limits of advertising
17. Television is a toaster with pictures and people will watch whatever you put on there
indecent
must carry
marketplace approach
arbitrary
18. Combo of money and part of advertising revenue - number one method of syndication
subscription fee battle
Federal reigister:
first amendment
cash and barter for syndication
19. A lot of different companies in the same industry
public interest approach
profane
horizontal integration
sampling
20. Laws are vague so people change all of their conent to stay away from indecency violations
chilling effect
Administrative law judge (ALJ)
support for vertical integration
legislative branch
21. Conducts hearings - does research - and summarizes the law and violation
analog payment
relaxed
80/20 rule
Administrative law judge (ALJ)
22. Sexual content without artistic or political significance
retransmission consent
Digital Millennium Copyright Act (DMCA)
obscenity
NPRM (Notice of Proposed rules making)
23. When a sample reaches a certain size the results are no longer reliable
80/20 rule
arbitron
point of diminishing return
performance task
24. Publishing a false statement about someone to ruin their reputation
vaste wasteland speech
How reverse compensation works
libel
FCC
25. 1700 employees in DC - they get part of their pay from the fees collected by stations that must pay to be regulated by FCC
network ads
fcc vs Pacifics foundation
vaste wasteland speech
FCC organization
26. Composer/publisher
Administrative law judge (ALJ)
Public Broadcasting Service (PBS)
analog payment
Process of a bill
27. Cd (composer - recording co. - and publisher) - radio (composer and publisher) - satellite radio (Record co -composer - bpublisher) - webcasting (record co and composer/publisher)
digital payment
fcc vs Pacifics foundation
designated market area
network non duplication rule
28. Courts cannot prevent you from talking but can punish you if your speech violates first amendment
prior restraint
reverse compensation
metro survey area (metro)
indecent
29. People will want to watch trash tv like lesbians and food eating contests and those high ratings will control content. You cannot control content by inserting educational/cultuarl shows
public interest approach
47 usc 326
first amendment
local ads
30. Broadcast indcent media between 10pm and 6am
safe harbor
harming national security
Federal reigister:
public broadcasting act of 1967
31. Broadcast stations and local cable insertions bought by businesses in same marker (grocery - furniture store)
Report and Order (R&O)
total survey area
local ads
cash payment for syndication
32. Most stations are a part of this and owned by broadcast networks called 'owned&operated' stations
national rep firms
senate
station groups
local control
33. Cannot prevent speech over radio
cume
libel
obscenity
47 usc 326
34. Hearings conducted regarding FCC violations
NPRM (Notice of Proposed rules making)
digital payment
obscenity
FCC adjudication
35. 80 percent of viewing is on 20 percent of channels/stations - most profit occurs from most popular stations
80/20 rule
network compensation
must carry
How reverse compensation works
36. Distributed by broadcast or cable network - they provide 'good morning america' or soaps to fill time if you can't afford to produce content locally
arbitrary
long tail theory
network (national) content
FNPRM (further notice of proposed rule making
37. Government sets predetermined fee and requires licenses to be granted - cable tv systems for redistribution of works aired on roadcast stations
80/20 rule
safe harbor
national spot advertising
compulsory license
38. The estimated numver of household actually tuned in to channel
sampling error
Houshold using television (hut)
balancing tests
network non duplication rule
39. Negotiates the terms of partnership through a contract
network/affiliate contract
limits of advertising
point of diminishing return
advertising business models
40. Inconsistent - changing mind a lot
relaxed
predicted audience
capricious
14 usc 1464
41. Created corporation for public broadcasting - grant contracts for programs production - set up connection - encourage creation of new public stations - conduct research/train for public stations
public broadcasting act of 1967
first 10 amendments (bill of rights)
advertising business models
Local content
42. Compares relative cost among competing media - abbreviation for 'cost for thousand' - cost for an advertiser to reach 1 -000 people or households - cost of ad/number of households/people
cable business model
CPM
profane
sampling
43. # TV's actually on out of all people who own tv
FCC organization
obscenity
house of reps
share
44. Ad time is perishable - limited to what the viewer will tolerate
NPRM (Notice of Proposed rules making)
limits of advertising
problems with copyright fees
CPM
45. Publishing war plans
public broadcasting act of 1967
syndication
compulsory license
harming national security
46. Intentional or inadvertent mistake - recording/calculating errors - biased questions - manipulation of results
support for vertical integration
non sampling error
adjacencies
argument against vertical integration
47. Counties around central cities where tv is most viewed
designated market area
national spot advertising
demographic
cash and barter for syndication
48. Do audience measurement for radio
US house - stop online piracy act (SOPA)
point of diminishing return
arbitron
reverse compensation
49. Program produced specifically for syndication (dr. phill - ellen - jeopardy)
FCC adjudication
senate
syndicated exclusivity
first run syndication
50. Larger the sample - greater the reliability
multiple systems operators
cash and barter for syndication
size of sampling
indecent