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Telecom Industry Management

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A lot of different companies in the same industry






2. Not quite a commercial but you can't say 'we have the best towels at Target - who is our sponsor - so come on out!'






3. Who gets the cash






4. Corporation that owns many local cable systems - serve almost 2/3 of subscribers - linked together into clusters






5. Dividing people into subgroups based on age - sex - education






6. 'We listened to everyone's comments and now we will do...' - petitions for reconsideration is the last chagne to have FCC reconsider






7. Counties grouped together around most watched stations near central city






8. Rule book for the government with legislative - executive - judicial branch






9. Government sets predetermined fee and requires licenses to be granted - cable tv systems for redistribution of works aired on roadcast stations






10. 1700 employees in DC - they get part of their pay from the fees collected by stations that must pay to be regulated by FCC






11. Cable systems may not import other broadcast network affiliates






12. Cannot prevent speech over radio






13. Company that negotiates for copyright holders and colelcts fees






14. Attorney general can seek court order to block foreign sites






15. Purchase programs directly with delivery over broadband






16. Cable wants highest fee possible and MSO's want low fees to increase profit margins and keep rates low - MSO's have most leverage






17. Laws are vague so people change all of their conent to stay away from indecency violations






18. Which control is more limited - local or national?






19. Everyone in group should have an equal chance to be selected for the sample






20. Focuses on how to fix or address one issue - staff condenses and summariezes problem






21. Decision was suddon - not reasoned - or made on the basis of too much power






22. What happened when suddenly cable could provide and pay for all programs and networks decided they want user to pay for programs - networks insist affiliates pay for network programs






23. PEG channels






24. Local stations that transmit programs to viewers over (typically 200 of these)






25. Must wait 30 days to respond (slow motion debate)






26. Grossely offensive and provokes violent resentment






27. Low demand products collectively can be profitable if store/distribution channel is large enough - niche markets will be mroe profictable for low demand products






28. Government limits on group ownership have been stressed or relaxed over years






29. 6 year term - 100 members - 2 from each state regardless of population to protect little states






30. vague open ended inquiry of 'what should I do?' typically from telecom companies






31. Affiliates clear time to air network programs






32. Ad time is perishable - limited to what the viewer will tolerate






33. Broadcast stations and local cable insertions bought by businesses in same marker (grocery - furniture store)






34. Inconsistent - changing mind a lot






35. Holds license from gov't - transmits programs over airwaves - carries commercial messages to promotes products






36. # TV's actually on out of all people who own tv






37. Portraying sexual content in an offensive way that has no redeeming quality






38. Compares relative cost among competing media - abbreviation for 'cost for thousand' - cost for an advertiser to reach 1 -000 people or households - cost of ad/number of households/people






39. A broadcast station can require cable systems in the stations coverage area to pay for it for the use of its signals - fee can change every 3 years - if they don't agree then they boot off cable for 3 years






40. Passed in 1998 to protect digital works copyrights - illegal to circumvent technology that controls access to a copyrighted work or distribute products that circumvent the technology - no violation if you quickly respond to complaint






41. Exclusive broadcast rights for a certain number of episodes - certain number of runs per episode - for a fixed period of time






42. Distribute programs to public tv stations - do not produce their own programs






43. Congress direted how to make rules in the law - actions must be registered in Federal Registers - let people know what you're planning - allow public to make comments






44. Station writes the syndicator a check for program






45. Hearings conducted regarding FCC violations






46. Conducts hearings - does research - and summarizes the law and violation






47. Acts as a broker between local stations and advertisers - extension of local stations sales staff






48. Affiliates pay networks a fee for each subscriber on cable or satellite who can watch their channels






49. Most stations are a part of this and owned by broadcast networks called 'owned&operated' stations






50. Program originally produced for a network now being syndicated (friends - family guy)







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