Test your basic knowledge |

Telecom Industry Management

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. 80 percent of viewing is on 20 percent of channels/stations - most profit occurs from most popular stations






2. Protects free speech and expression






3. Acts as a broker between local stations and advertisers - extension of local stations sales staff






4. What happened when suddenly cable could provide and pay for all programs and networks decided they want user to pay for programs - networks insist affiliates pay for network programs






5. Annual fee negotiated with licencing organizations to use all of the music controlled by that organization






6. Negotiates the terms of partnership through a contract






7. Dividing people into subgroups based on age - sex - education






8. vague open ended inquiry of 'what should I do?' typically from telecom companies






9. A title for the payment of artists for their performance






10. Which control is more limited - local or national?






11. Estimates from representative sample will always be slightly off b/c the sample does not exactly match group being measured






12. Publishing war plans






13. Produced by local station or cable system






14. Television is a toaster with pictures and people will watch whatever you put on there






15. House and senate introcude bills into hopper - subcommittess review bill (energy committee - telecom committee) - rule committee decides how to adjust bill - house and senate compromise - sent to president






16. Companies have fewer employees - offer less jobs - and own too much which prevents competition and narrows the content






17. Failed neogtiations - high rates from copyright board






18. Broadcast stations and local cable insertions bought by businesses in same marker (grocery - furniture store)






19. Holds license from gov't - transmits programs over airwaves - carries commercial messages to promotes products






20. Do audience measurement for radio






21. Used in calculating unduplicated persons watching a station over a period of time (so if you watch twice - you only count once)






22. Passed by Congress - set policies with any details congress wants - regulations - Must be consistent with law passed






23. One or more markets designated as primary survey area






24. Corporation that owns many local cable systems - serve almost 2/3 of subscribers - linked together into clusters






25. Grossely offensive and provokes violent resentment






26. Combo of money and part of advertising revenue - number one method of syndication






27. Broadcast network pays affiliates for use of station






28. Creates efficient companies who drive the economy and produce more options and cheaper products for customers






29. Must wait 30 days to respond (slow motion debate)






30. Local stations that transmit programs to viewers over (typically 200 of these)






31. Ad time is perishable - limited to what the viewer will tolerate






32. Based on network track record






33. Cable systems may not import other broadcast network affiliates






34. Sexual content without artistic or political significance






35. Using laws of chance or probability to make estimate about population from small sample of population






36. Right to frree speech is balanced against the interest of society






37. 2 year term - 435 members - represent districts w/in a state






38. Counties around central cities where tv is most viewed






39. When a sample reaches a certain size the results are no longer reliable






40. Hearings conducted regarding FCC violations






41. Congress can change anything the FCC does by passing a law to overturn a regulation






42. Intentional or inadvertent mistake - recording/calculating errors - biased questions - manipulation of results






43. Publishing a false statement about someone to ruin their reputation






44. Congress - makes laws






45. Distributed by broadcast or cable network - they provide 'good morning america' or soaps to fill time if you can't afford to produce content locally






46. Not quite a commercial but you can't say 'we have the best towels at Target - who is our sponsor - so come on out!'






47. Ads on broadcast and cable networks to reach a national audience






48. PEG channels






49. Broadcast indcent media between 10pm and 6am






50. Program produced specifically for syndication (dr. phill - ellen - jeopardy)