Test your basic knowledge |

Telecom Industry Management

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Largest local region of a market's listening audience (smaller portion of the total disgnated market area)






2. The estimated numver of household actually tuned in to channel






3. Creates efficient companies who drive the economy and produce more options and cheaper products for customers






4. Intentional or inadvertent mistake - recording/calculating errors - biased questions - manipulation of results






5. A broadcast station can require cable systems in the stations coverage area to pay for it for the use of its signals - fee can change every 3 years - if they don't agree then they boot off cable for 3 years






6. Program originally produced for a network now being syndicated (friends - family guy)






7. All metro counties plus counties next to it if they have significant listenership






8. Failed neogtiations - high rates from copyright board






9. Corporation that owns many local cable systems - serve almost 2/3 of subscribers - linked together into clusters






10. Program produced specifically for syndication (dr. phill - ellen - jeopardy)






11. Language that depicts offensive by contemporary standards for broadcast medium of sexual acktivity or organs






12. Do audience measurement for radio






13. Distributed by broadcast or cable network - they provide 'good morning america' or soaps to fill time if you can't afford to produce content locally






14. Company that negotiates for copyright holders and colelcts fees






15. A lot of different companies in the same industry






16. Affiliates clear time to air network programs






17. Do audience measurement for television






18. Broadcast tv stations demand local cable tv systems carry their stations on cable line up - cable gets to carry station for free - no payment to the broadcast station






19. Right to frree speech is balanced against the interest of society






20. Counties around central cities where tv is most viewed






21. Protect freedom of religion - right to protest and petition gov't - right of free speech






22. Most stations are a part of this and owned by broadcast networks called 'owned&operated' stations






23. Deliver content and services via wire - FCC regulations






24. Laws are vague so people change all of their conent to stay away from indecency violations






25. Compares relative cost among competing media - abbreviation for 'cost for thousand' - cost for an advertiser to reach 1 -000 people or households - cost of ad/number of households/people






26. Prohibit anyone from promoting foreign websites that illegally sell copyrighted works






27. Inconsistent - changing mind a lot






28. Not quite a commercial but you can't say 'we have the best towels at Target - who is our sponsor - so come on out!'






29. Congress - makes laws






30. Congress can change anything the FCC does by passing a law to overturn a regulation






31. Low demand products collectively can be profitable if store/distribution channel is large enough - niche markets will be mroe profictable for low demand products






32. Cannot prevent speech over radio






33. Created corporation for public broadcasting - grant contracts for programs production - set up connection - encourage creation of new public stations - conduct research/train for public stations






34. Distribute programs to public tv stations - do not produce their own programs






35. Estimates from representative sample will always be slightly off b/c the sample does not exactly match group being measured






36. 50 - 60% government and then subscribers - also business and state gov't






37. Local stations that transmit programs to viewers over (typically 200 of these)






38. Based on network track record






39. Annual fee negotiated with licencing organizations to use all of the music controlled by that organization






40. Television is a toaster with pictures and people will watch whatever you put on there






41. # TV's actually on out of all people who own tv






42. Attorney general can seek court order to block foreign sites






43. Using laws of chance or probability to make estimate about population from small sample of population






44. A few minutes during network programs for affiliates to insert local commercials






45. Negotiates the terms of partnership through a contract






46. Grossely offensive and provokes violent resentment






47. 6 year term - 100 members - 2 from each state regardless of population to protect little states






48. Government limits on group ownership have been stressed or relaxed over years






49. Passed by Congress - set policies with any details congress wants - regulations - Must be consistent with law passed






50. Comprehensive review of licensing and regulating operations from FCC