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Telecom Industry Management
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Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
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Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Protect freedom of religion - right to protest and petition gov't - right of free speech
first 10 amendments (bill of rights)
problems with copyright fees
horizontal integration
Local content
2. Comprehensive review of licensing and regulating operations from FCC
Federal reigister:
horizontal integration
size of sampling
public interest approach
3. Portraying sexual content in an offensive way that has no redeeming quality
senate - protect IP act
point of diminishing return
marketplace approach
obscenity
4. Broadcast indcent media between 10pm and 6am
safe harbor
network/affiliate contract
Government limits on stations
public station funding
5. Inconsistent - changing mind a lot
profane
network/affiliate contract
commercial broadcast station
capricious
6. Local stations that transmit programs to viewers over (typically 200 of these)
vertical integration
must carry
affiliates
digital payment
7. Number of households tuned into a channel out of all households actually using their receiver (number of people watching LOST out of all individuals watching TV)
Administrative law judge (ALJ)
share
national spot advertising
predicted audience
8. Newton minow 1961: there must be an active government role to ensure public interest is being served (tv is trash and we need to make it help public!)
network non duplication rule
share
vaste wasteland speech
point of diminishing return
9. 5 members - no more than three from each political party - 5 year term - president designates chairman - it helps to have connections
nielson
indecency
relaxed
FCC
10. National advertisers reaching particular geographic regions by purchasing spots by local stations
demographic
blanket license
national spot advertising
compensation
11. Ad time is perishable - limited to what the viewer will tolerate
National Public Radio (NPR)
limits of advertising
US house - stop online piracy act (SOPA)
size of sampling
12. Counties grouped together around most watched stations near central city
reverse compensation
designated market area
arbitron
FCC adjudication
13. A broadcast station can require cable systems in the stations coverage area to pay for it for the use of its signals - fee can change every 3 years - if they don't agree then they boot off cable for 3 years
enhanced underwriting
relaxed
retransmission consent
FCC
14. People will want to watch trash tv like lesbians and food eating contests and those high ratings will control content. You cannot control content by inserting educational/cultuarl shows
public interest approach
off network syndication
14 usc 1464
Laws
15. Low demand products collectively can be profitable if store/distribution channel is large enough - niche markets will be mroe profictable for low demand products
point of diminishing return
Local content
digital payment
long tail theory
16. Intentional or inadvertent mistake - recording/calculating errors - biased questions - manipulation of results
clearance
digital payment
predicted revenue potential
non sampling error
17. Set by gov't copyright roaylty board
Administrative procedures act (APA)
nielson
US house - stop online piracy act (SOPA)
webcasting rates
18. Government limits on group ownership have been stressed or relaxed over years
relaxed
cable television systems
demographic
total survey area
19. Corporation that owns many local cable systems - serve almost 2/3 of subscribers - linked together into clusters
multiple systems operators
80/20 rule
Administrative law judge (ALJ)
predicted revenue potential
20. Conducts hearings - does research - and summarizes the law and violation
NPRM (Notice of Proposed rules making)
Report and Order (R&O)
Administrative law judge (ALJ)
first 10 amendments (bill of rights)
21. Sexual content without artistic or political significance
marketplace approach
predicted revenue potential
constitution
obscenity
22. Everyone in group should have an equal chance to be selected for the sample
random sampling
marketplace approach
predicted revenue potential
argument against vertical integration
23. Cannot prevent speech over radio
share
network non duplication rule
47 usc 326
nielson
24. Exclusive broadcast rights for a certain number of episodes - certain number of runs per episode - for a fixed period of time
commercial broadcast station
syndicated exclusivity
point of diminishing return
retransmission consent
25. Which control is more limited - local or national?
prior restraint
public interest approach
local control
cutting the cord
26. Compares relative cost among competing media - abbreviation for 'cost for thousand' - cost for an advertiser to reach 1 -000 people or households - cost of ad/number of households/people
syndication
CPM
predicted revenue potential
share
27. Program produced specifically for syndication (dr. phill - ellen - jeopardy)
obscenity
congressional oversight
Administrative procedures act (APA)
first run syndication
28. You own all services for production and distribution
vertical integration
indecency
first 10 amendments (bill of rights)
adjacencies
29. Composer/publisher
Administrative law judge (ALJ)
analog payment
sampling
Government limits on stations
30. When a sample reaches a certain size the results are no longer reliable
point of diminishing return
must carry
congressional oversight
argument against vertical integration
31. Passed by Congress - set policies with any details congress wants - regulations - Must be consistent with law passed
Laws
network compensation
congressional oversight
network non duplication rule
32. Do audience measurement for television
profane
senate
congressional oversight
nielson
33. Exchange of things of like worth like the proft of advertising
14 usc 1464
retransmission consent
barter for syndication
analog payment
34. Broadcast network pays affiliates for use of station
network compensation
demographic
syndication
house of reps
35. Distributed by broadcast or cable network - they provide 'good morning america' or soaps to fill time if you can't afford to produce content locally
network (national) content
14 usc 1464
Process of a bill
FCC adjudication
36. Do audience measurement for radio
arbitron
Houshold using television (hut)
safe harbor
arbitrary
37. Who gets the cash
relaxed
long tail theory
balancing tests
compensation
38. 2 year term - 435 members - represent districts w/in a state
network compensation
Federal reigister:
syndicated exclusivity
house of reps
39. May ounish indecent broadcasts because - uniquely pervasive - accessable to vhildren
cash and barter for syndication
cable business model
National Public Radio (NPR)
fcc vs Pacifics foundation
40. PEG channels
harming national security
vertical integration
Public - educational - government
obscenity
41. 1700 employees in DC - they get part of their pay from the fees collected by stations that must pay to be regulated by FCC
reverse compensation
support for vertical integration
multiple systems operators
FCC organization
42. Grossely offensive and provokes violent resentment
CPM
Digital Millennium Copyright Act (DMCA)
legislative branch
profane
43. Broadcast stations and local cable insertions bought by businesses in same marker (grocery - furniture store)
local ads
station groups
adjacencies
harming national security
44. Congress direted how to make rules in the law - actions must be registered in Federal Registers - let people know what you're planning - allow public to make comments
designated market area
retransmission consent
Administrative procedures act (APA)
vertical integration
45. Broadcast tv stations demand local cable tv systems carry their stations on cable line up - cable gets to carry station for free - no payment to the broadcast station
must carry
marketplace approach
local control
affiliates
46. Rule book for the government with legislative - executive - judicial branch
Local content
Government limits on stations
size of sampling
constitution
47. Cd (composer - recording co. - and publisher) - radio (composer and publisher) - satellite radio (Record co -composer - bpublisher) - webcasting (record co and composer/publisher)
CPM
FNPRM (further notice of proposed rule making
adjacencies
digital payment
48. Commercial minutes available * projected rate = revenue - compare revenue to potential cost
cable business model
network/affiliate contract
How reverse compensation works
predicted revenue potential
49. 'We listened to everyone's comments and now we will do...' - petitions for reconsideration is the last chagne to have FCC reconsider
sound exchange
retransmission consent
sampling error
Report and Order (R&O)
50. Anything obscene indecent or profane over radio will be fined or imprisoned for no more than two years
public station funding
14 usc 1464
network non duplication rule
clearance
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