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Test your basic knowledge |
Telecom Industry Management
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Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
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.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. All metro counties plus counties next to it if they have significant listenership
total survey area
80/20 rule
Process of a bill
argument against vertical integration
2. 6 year term - 100 members - 2 from each state regardless of population to protect little states
Laws
sound exchange
80/20 rule
senate
3. Used in calculating unduplicated persons watching a station over a period of time (so if you watch twice - you only count once)
harming national security
Laws
cume
senate - protect IP act
4. Low demand products collectively can be profitable if store/distribution channel is large enough - niche markets will be mroe profictable for low demand products
argument against vertical integration
long tail theory
sampling
enhanced underwriting
5. A title for the payment of artists for their performance
subscription fee battle
cume
performance task
cash payment for syndication
6. Affiliates pay networks a fee for each subscriber on cable or satellite who can watch their channels
cash and barter for syndication
obscenity
How reverse compensation works
chilling effect
7. Protects free speech and expression
first amendment
station groups
share
network/affiliate contract
8. Estimates from representative sample will always be slightly off b/c the sample does not exactly match group being measured
argument against vertical integration
public interest approach
Digital Millennium Copyright Act (DMCA)
sampling error
9. Inconsistent - changing mind a lot
capricious
libel
point of diminishing return
compensation
10. Negotiates the terms of partnership through a contract
predicted audience
Administrative law judge (ALJ)
network/affiliate contract
cutting the cord
11. Anything obscene indecent or profane over radio will be fined or imprisoned for no more than two years
capricious
chilling effect
marketplace approach
14 usc 1464
12. Exchange of things of like worth like the proft of advertising
barter for syndication
size of sampling
Report and Order (R&O)
nielson
13. Government limits on group ownership have been stressed or relaxed over years
relaxed
designated market area
problems with copyright fees
subscription fee battle
14. Commercial minutes available * projected rate = revenue - compare revenue to potential cost
webcasting rates
capricious
analog payment
predicted revenue potential
15. Counties grouped together around most watched stations near central city
support for vertical integration
arbitron
reverse compensation
designated market area
16. Newton minow 1961: there must be an active government role to ensure public interest is being served (tv is trash and we need to make it help public!)
vaste wasteland speech
local ads
demographic
Digital Millennium Copyright Act (DMCA)
17. Broadcast indcent media between 10pm and 6am
compulsory license
share
safe harbor
multiple systems operators
18. Dividing people into subgroups based on age - sex - education
FCC adjudication
chilling effect
demographic
Federal reigister:
19. Television is a toaster with pictures and people will watch whatever you put on there
80/20 rule
marketplace approach
syndication
FCC adjudication
20. Right to frree speech is balanced against the interest of society
balancing tests
Notice of Inquiry (NOI)
Laws
size of sampling
21. Produced by local station or cable system
size of sampling
compensation
support for vertical integration
Local content
22. Acts as a broker between local stations and advertisers - extension of local stations sales staff
network/affiliate contract
sound exchange
capricious
national rep firms
23. Grossely offensive and provokes violent resentment
network non duplication rule
How reverse compensation works
adjacencies
profane
24. Passed by Congress - set policies with any details congress wants - regulations - Must be consistent with law passed
harming national security
network ads
local ads
Laws
25. Combo of money and part of advertising revenue - number one method of syndication
sampling
cash and barter for syndication
FCC adjudication
Public Broadcasting Service (PBS)
26. Government sets predetermined fee and requires licenses to be granted - cable tv systems for redistribution of works aired on roadcast stations
retransmission consent
senate
problems with copyright fees
compulsory license
27. 'We listened to everyone's comments and now we will do...' - petitions for reconsideration is the last chagne to have FCC reconsider
Report and Order (R&O)
chilling effect
nielson
NPRM (Notice of Proposed rules making)
28. Which control is more limited - local or national?
cash payment for syndication
local control
share
syndication
29. When a sample reaches a certain size the results are no longer reliable
reverse compensation
local control
fcc vs Pacifics foundation
point of diminishing return
30. Largest local region of a market's listening audience (smaller portion of the total disgnated market area)
total survey area
national rep firms
horizontal integration
syndicated exclusivity
31. 2 year term - 435 members - represent districts w/in a state
Public Broadcasting Service (PBS)
National Public Radio (NPR)
house of reps
vertical integration
32. Set by gov't copyright roaylty board
Federal reigister:
designated market area
webcasting rates
non sampling error
33. Do audience measurement for radio
designated market area
capricious
arbitron
FCC adjudication
34. Using laws of chance or probability to make estimate about population from small sample of population
legislative branch
sampling
first amendment
national spot advertising
35. Company that negotiates for copyright holders and colelcts fees
Report and Order (R&O)
balancing tests
Notice of Inquiry (NOI)
sound exchange
36. Distribute public radio stations - - Produce own program - classical/jazz music - news/public affairs
cash payment for syndication
total survey area
National Public Radio (NPR)
station groups
37. A few minutes during network programs for affiliates to insert local commercials
adjacencies
national spot advertising
Laws
CPM
38. Program originally produced for a network now being syndicated (friends - family guy)
local ads
off network syndication
clearance
80/20 rule
39. Distributed by broadcast or cable network - they provide 'good morning america' or soaps to fill time if you can't afford to produce content locally
network (national) content
14 usc 1464
How reverse compensation works
network non duplication rule
40. Corporation that owns many local cable systems - serve almost 2/3 of subscribers - linked together into clusters
Public Broadcasting Service (PBS)
demographic
multiple systems operators
random sampling
41. Larger the sample - greater the reliability
first amendment
cash payment for syndication
size of sampling
balancing tests
42. Purchase programs directly with delivery over broadband
obscenity
enhanced underwriting
network/affiliate contract
cutting the cord
43. One or more markets designated as primary survey area
sampling error
CPM
analog payment
metro survey area (metro)
44. What happened when suddenly cable could provide and pay for all programs and networks decided they want user to pay for programs - networks insist affiliates pay for network programs
reverse compensation
multiple systems operators
cash payment for syndication
long tail theory
45. Passed in 1998 to protect digital works copyrights - illegal to circumvent technology that controls access to a copyrighted work or distribute products that circumvent the technology - no violation if you quickly respond to complaint
congressional oversight
first amendment
problems with copyright fees
Digital Millennium Copyright Act (DMCA)
46. Station writes the syndicator a check for program
cash payment for syndication
senate - protect IP act
first 10 amendments (bill of rights)
digital payment
47. Language that depicts offensive by contemporary standards for broadcast medium of sexual acktivity or organs
indecency
Notice of Inquiry (NOI)
size of sampling
compulsory license
48. House and senate introcude bills into hopper - subcommittess review bill (energy committee - telecom committee) - rule committee decides how to adjust bill - house and senate compromise - sent to president
Public - educational - government
Process of a bill
network compensation
safe harbor
49. 5 members - no more than three from each political party - 5 year term - president designates chairman - it helps to have connections
marketplace approach
How reverse compensation works
Notice of Inquiry (NOI)
FCC
50. Cable wants highest fee possible and MSO's want low fees to increase profit margins and keep rates low - MSO's have most leverage
multiple systems operators
sampling error
subscription fee battle
Administrative law judge (ALJ)
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