Test your basic knowledge |

Telecom Industry Management

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Composer/publisher






2. Acts as a broker between local stations and advertisers - extension of local stations sales staff






3. vague open ended inquiry of 'what should I do?' typically from telecom companies






4. One or more markets designated as primary survey area






5. Comprehensive review of licensing and regulating operations from FCC






6. 2 year term - 435 members - represent districts w/in a state






7. Courts cannot prevent you from talking but can punish you if your speech violates first amendment






8. Affiliates pay networks a fee for each subscriber on cable or satellite who can watch their channels






9. Compares relative cost among competing media - abbreviation for 'cost for thousand' - cost for an advertiser to reach 1 -000 people or households - cost of ad/number of households/people






10. Grossely offensive and provokes violent resentment






11. Cable systems may not import other broadcast network affiliates






12. What happened when suddenly cable could provide and pay for all programs and networks decided they want user to pay for programs - networks insist affiliates pay for network programs






13. Larger the sample - greater the reliability






14. Government limits on group ownership have been stressed or relaxed over years






15. Exchange of things of like worth like the proft of advertising






16. You own all services for production and distribution






17. Do audience measurement for television






18. Holds license from gov't - transmits programs over airwaves - carries commercial messages to promotes products






19. This person pointed out a problem so here is how we will address it






20. 1700 employees in DC - they get part of their pay from the fees collected by stations that must pay to be regulated by FCC






21. 5 members - no more than three from each political party - 5 year term - president designates chairman - it helps to have connections






22. Creates efficient companies who drive the economy and produce more options and cheaper products for customers






23. Broadcast stations and local cable insertions bought by businesses in same marker (grocery - furniture store)






24. The estimated numver of household actually tuned in to channel






25. # TV's actually on out of all people who own tv






26. Distribute programs to public tv stations - do not produce their own programs






27. Not quite a commercial but you can't say 'we have the best towels at Target - who is our sponsor - so come on out!'






28. Sexual content without artistic or political significance






29. Congress can change anything the FCC does by passing a law to overturn a regulation






30. 6 year term - 100 members - 2 from each state regardless of population to protect little states






31. Laws are vague so people change all of their conent to stay away from indecency violations






32. Broadcast indcent media between 10pm and 6am






33. Companies have fewer employees - offer less jobs - and own too much which prevents competition and narrows the content






34. Corporation that owns many local cable systems - serve almost 2/3 of subscribers - linked together into clusters






35. Cannot prevent speech over radio






36. Based on network track record






37. Passed in 1998 to protect digital works copyrights - illegal to circumvent technology that controls access to a copyrighted work or distribute products that circumvent the technology - no violation if you quickly respond to complaint






38. Affiliates clear time to air network programs






39. Bundle programs together in packages sold for monthly fee






40. Who gets the cash






41. Everyone in group should have an equal chance to be selected for the sample






42. When a sample reaches a certain size the results are no longer reliable






43. Intentional or inadvertent mistake - recording/calculating errors - biased questions - manipulation of results






44. Decision was suddon - not reasoned - or made on the basis of too much power






45. Used in calculating unduplicated persons watching a station over a period of time (so if you watch twice - you only count once)






46. Protects free speech and expression






47. Broadcast network pays affiliates for use of station






48. Failed neogtiations - high rates from copyright board






49. 80 percent of viewing is on 20 percent of channels/stations - most profit occurs from most popular stations






50. Cable wants highest fee possible and MSO's want low fees to increase profit margins and keep rates low - MSO's have most leverage