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Test your basic knowledge |
Telecom Industry Management
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Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Failed neogtiations - high rates from copyright board
horizontal integration
barter for syndication
problems with copyright fees
limits of advertising
2. Low demand products collectively can be profitable if store/distribution channel is large enough - niche markets will be mroe profictable for low demand products
random sampling
indecency
compensation
long tail theory
3. Passed by Congress - set policies with any details congress wants - regulations - Must be consistent with law passed
enhanced underwriting
constitution
Public - educational - government
Laws
4. Grossely offensive and provokes violent resentment
off network syndication
profane
cutting the cord
digital payment
5. Affiliates pay networks a fee for each subscriber on cable or satellite who can watch their channels
How reverse compensation works
nielson
cutting the cord
analog payment
6. People will want to watch trash tv like lesbians and food eating contests and those high ratings will control content. You cannot control content by inserting educational/cultuarl shows
FCC organization
arbitrary
public interest approach
must carry
7. Government sets predetermined fee and requires licenses to be granted - cable tv systems for redistribution of works aired on roadcast stations
affiliates
compulsory license
relaxed
Public - educational - government
8. Created corporation for public broadcasting - grant contracts for programs production - set up connection - encourage creation of new public stations - conduct research/train for public stations
public broadcasting act of 1967
safe harbor
enhanced underwriting
adjacencies
9. Publishing war plans
non sampling error
sound exchange
harming national security
compensation
10. Cable systems may not import other broadcast network affiliates
vaste wasteland speech
FCC
network non duplication rule
legislative branch
11. Companies have fewer employees - offer less jobs - and own too much which prevents competition and narrows the content
predicted audience
argument against vertical integration
advertising business models
national rep firms
12. Company that negotiates for copyright holders and colelcts fees
safe harbor
house of reps
cume
sound exchange
13. Sexual content without artistic or political significance
first amendment
obscenity
FCC
CPM
14. Congress direted how to make rules in the law - actions must be registered in Federal Registers - let people know what you're planning - allow public to make comments
share
harming national security
network (national) content
Administrative procedures act (APA)
15. Acts as a broker between local stations and advertisers - extension of local stations sales staff
national rep firms
limits of advertising
syndicated exclusivity
retransmission consent
16. Ads on broadcast and cable networks to reach a national audience
digital payment
house of reps
advertising business models
network ads
17. Annual fee negotiated with licencing organizations to use all of the music controlled by that organization
station groups
blanket license
Government limits on stations
relaxed
18. Congress can change anything the FCC does by passing a law to overturn a regulation
support for vertical integration
congressional oversight
analog payment
cash and barter for syndication
19. Corporation that owns many local cable systems - serve almost 2/3 of subscribers - linked together into clusters
share
multiple systems operators
sound exchange
non sampling error
20. National advertisers reaching particular geographic regions by purchasing spots by local stations
national spot advertising
first amendment
Local content
house of reps
21. Right to frree speech is balanced against the interest of society
balancing tests
Administrative law judge (ALJ)
total survey area
nielson
22. PEG channels
Public - educational - government
NPRM (Notice of Proposed rules making)
enhanced underwriting
horizontal integration
23. Not quite a commercial but you can't say 'we have the best towels at Target - who is our sponsor - so come on out!'
enhanced underwriting
safe harbor
adjacencies
share
24. All metro counties plus counties next to it if they have significant listenership
harming national security
total survey area
vaste wasteland speech
balancing tests
25. Cable wants highest fee possible and MSO's want low fees to increase profit margins and keep rates low - MSO's have most leverage
profane
Public Broadcasting Service (PBS)
limits of advertising
subscription fee battle
26. Passed in 1998 to protect digital works copyrights - illegal to circumvent technology that controls access to a copyrighted work or distribute products that circumvent the technology - no violation if you quickly respond to complaint
argument against vertical integration
commercial broadcast station
Digital Millennium Copyright Act (DMCA)
14 usc 1464
27. Number of households tuned into a channel out of all households actually using their receiver (number of people watching LOST out of all individuals watching TV)
compulsory license
national spot advertising
share
network ads
28. 'We listened to everyone's comments and now we will do...' - petitions for reconsideration is the last chagne to have FCC reconsider
Report and Order (R&O)
first run syndication
sampling
FCC adjudication
29. Television is a toaster with pictures and people will watch whatever you put on there
compulsory license
non sampling error
US house - stop online piracy act (SOPA)
marketplace approach
30. Used in calculating unduplicated persons watching a station over a period of time (so if you watch twice - you only count once)
designated market area
network non duplication rule
affiliates
cume
31. Do audience measurement for radio
indecency
cash payment for syndication
sampling error
arbitron
32. Commercial minutes available * projected rate = revenue - compare revenue to potential cost
webcasting rates
argument against vertical integration
FNPRM (further notice of proposed rule making
predicted revenue potential
33. May ounish indecent broadcasts because - uniquely pervasive - accessable to vhildren
profane
Memorandum opion and order (MO&O)
fcc vs Pacifics foundation
National Public Radio (NPR)
34. Courts cannot prevent you from talking but can punish you if your speech violates first amendment
obscenity
libel
arbitron
prior restraint
35. What happened when suddenly cable could provide and pay for all programs and networks decided they want user to pay for programs - networks insist affiliates pay for network programs
reverse compensation
sampling error
clearance
Digital Millennium Copyright Act (DMCA)
36. Laws are vague so people change all of their conent to stay away from indecency violations
clearance
chilling effect
legislative branch
metro survey area (metro)
37. Non - local programming not licensed/sold to networks - programs licensed/distributed to more than one market - non interconnected broadcast
analog payment
syndication
FCC
CPM
38. Cd (composer - recording co. - and publisher) - radio (composer and publisher) - satellite radio (Record co -composer - bpublisher) - webcasting (record co and composer/publisher)
Memorandum opion and order (MO&O)
digital payment
cable television systems
total survey area
39. Must wait 30 days to respond (slow motion debate)
affiliates
NPRM (Notice of Proposed rules making)
Memorandum opion and order (MO&O)
multiple systems operators
40. Government limits on group ownership have been stressed or relaxed over years
relaxed
14 usc 1464
vaste wasteland speech
cutting the cord
41. Portraying sexual content in an offensive way that has no redeeming quality
random sampling
local ads
obscenity
national rep firms
42. When a sample reaches a certain size the results are no longer reliable
FNPRM (further notice of proposed rule making
point of diminishing return
obscenity
Public - educational - government
43. The estimated numver of household actually tuned in to channel
syndication
indecency
size of sampling
Houshold using television (hut)
44. Distribute public radio stations - - Produce own program - classical/jazz music - news/public affairs
adjacencies
National Public Radio (NPR)
multiple systems operators
network non duplication rule
45. Program produced specifically for syndication (dr. phill - ellen - jeopardy)
indecent
cash payment for syndication
first run syndication
sound exchange
46. Broadcast tv stations demand local cable tv systems carry their stations on cable line up - cable gets to carry station for free - no payment to the broadcast station
must carry
demographic
argument against vertical integration
FCC organization
47. Comprehensive review of licensing and regulating operations from FCC
Federal reigister:
public station funding
vaste wasteland speech
80/20 rule
48. Inconsistent - changing mind a lot
capricious
senate
share
local control
49. Rule book for the government with legislative - executive - judicial branch
constitution
obscenity
FNPRM (further notice of proposed rule making
first 10 amendments (bill of rights)
50. Protects free speech and expression
FCC adjudication
legislative branch
first amendment
station groups
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