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Test your basic knowledge |
Telecom Industry Management
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Intentional or inadvertent mistake - recording/calculating errors - biased questions - manipulation of results
arbitron
predicted revenue potential
non sampling error
vaste wasteland speech
2. Right to frree speech is balanced against the interest of society
syndicated exclusivity
balancing tests
barter for syndication
Public Broadcasting Service (PBS)
3. Cable wants highest fee possible and MSO's want low fees to increase profit margins and keep rates low - MSO's have most leverage
subscription fee battle
predicted audience
compensation
arbitrary
4. All metro counties plus counties next to it if they have significant listenership
senate
total survey area
harming national security
network (national) content
5. Bundle programs together in packages sold for monthly fee
limits of advertising
argument against vertical integration
cable business model
advertising business models
6. TV may reach 39% of national audience - no more than 2 stations in market
network compensation
first run syndication
Government limits on stations
retransmission consent
7. Exchange of things of like worth like the proft of advertising
barter for syndication
profane
enhanced underwriting
retransmission consent
8. Congress - makes laws
safe harbor
arbitrary
FCC
legislative branch
9. Affiliates pay networks a fee for each subscriber on cable or satellite who can watch their channels
How reverse compensation works
Public - educational - government
predicted revenue potential
safe harbor
10. A title for the payment of artists for their performance
cume
total survey area
vaste wasteland speech
performance task
11. 50 - 60% government and then subscribers - also business and state gov't
public station funding
designated market area
public interest approach
14 usc 1464
12. Do audience measurement for television
Houshold using television (hut)
nielson
public station funding
local control
13. Failed neogtiations - high rates from copyright board
problems with copyright fees
cash payment for syndication
vertical integration
total survey area
14. Speech protected by first amendment between adults during safe harbor
reverse compensation
indecent
designated market area
limits of advertising
15. Distribute programs to public tv stations - do not produce their own programs
sound exchange
digital payment
Public Broadcasting Service (PBS)
station groups
16. Corporation that owns many local cable systems - serve almost 2/3 of subscribers - linked together into clusters
marketplace approach
public interest approach
multiple systems operators
arbitron
17. # TV's actually on out of all people who own tv
syndicated exclusivity
analog payment
share
cume
18. A broadcast station can require cable systems in the stations coverage area to pay for it for the use of its signals - fee can change every 3 years - if they don't agree then they boot off cable for 3 years
sound exchange
retransmission consent
National Public Radio (NPR)
cume
19. House and senate introcude bills into hopper - subcommittess review bill (energy committee - telecom committee) - rule committee decides how to adjust bill - house and senate compromise - sent to president
marketplace approach
Process of a bill
problems with copyright fees
network ads
20. Largest local region of a market's listening audience (smaller portion of the total disgnated market area)
problems with copyright fees
prior restraint
NPRM (Notice of Proposed rules making)
total survey area
21. Which control is more limited - local or national?
local control
FCC organization
Report and Order (R&O)
cash payment for syndication
22. Set by gov't copyright roaylty board
webcasting rates
vaste wasteland speech
multiple systems operators
arbitrary
23. 6 year term - 100 members - 2 from each state regardless of population to protect little states
horizontal integration
senate
analog payment
obscenity
24. Decision was suddon - not reasoned - or made on the basis of too much power
cume
enhanced underwriting
arbitrary
NPRM (Notice of Proposed rules making)
25. Protects free speech and expression
marketplace approach
first amendment
Administrative law judge (ALJ)
Federal reigister:
26. People will want to watch trash tv like lesbians and food eating contests and those high ratings will control content. You cannot control content by inserting educational/cultuarl shows
affiliates
metro survey area (metro)
public interest approach
demographic
27. Attract and retain audiences that can be sold to advertisers
senate - protect IP act
support for vertical integration
advertising business models
Public - educational - government
28. Laws are vague so people change all of their conent to stay away from indecency violations
fcc vs Pacifics foundation
limits of advertising
Local content
chilling effect
29. 80 percent of viewing is on 20 percent of channels/stations - most profit occurs from most popular stations
Laws
80/20 rule
sampling error
FNPRM (further notice of proposed rule making
30. Government limits on group ownership have been stressed or relaxed over years
Digital Millennium Copyright Act (DMCA)
How reverse compensation works
point of diminishing return
relaxed
31. You own all services for production and distribution
total survey area
designated market area
vertical integration
capricious
32. Portraying sexual content in an offensive way that has no redeeming quality
obscenity
syndication
indecent
total survey area
33. Ad time is perishable - limited to what the viewer will tolerate
limits of advertising
network/affiliate contract
problems with copyright fees
NPRM (Notice of Proposed rules making)
34. Cannot prevent speech over radio
cable television systems
must carry
47 usc 326
designated market area
35. Station writes the syndicator a check for program
off network syndication
safe harbor
CPM
cash payment for syndication
36. Protect freedom of religion - right to protest and petition gov't - right of free speech
public interest approach
arbitrary
first 10 amendments (bill of rights)
Administrative procedures act (APA)
37. Counties around central cities where tv is most viewed
designated market area
senate - protect IP act
non sampling error
NPRM (Notice of Proposed rules making)
38. Acts as a broker between local stations and advertisers - extension of local stations sales staff
analog payment
national rep firms
first run syndication
obscenity
39. Publishing war plans
advertising business models
harming national security
national spot advertising
network (national) content
40. Counties grouped together around most watched stations near central city
webcasting rates
Houshold using television (hut)
retransmission consent
designated market area
41. Distributed by broadcast or cable network - they provide 'good morning america' or soaps to fill time if you can't afford to produce content locally
Memorandum opion and order (MO&O)
metro survey area (metro)
first amendment
network (national) content
42. Commercial minutes available * projected rate = revenue - compare revenue to potential cost
multiple systems operators
network (national) content
fcc vs Pacifics foundation
predicted revenue potential
43. Comprehensive review of licensing and regulating operations from FCC
designated market area
Federal reigister:
house of reps
indecent
44. Conducts hearings - does research - and summarizes the law and violation
Administrative law judge (ALJ)
legislative branch
harming national security
limits of advertising
45. Using laws of chance or probability to make estimate about population from small sample of population
cable television systems
relaxed
sampling
multiple systems operators
46. 'We listened to everyone's comments and now we will do...' - petitions for reconsideration is the last chagne to have FCC reconsider
predicted revenue potential
chilling effect
share
Report and Order (R&O)
47. This person pointed out a problem so here is how we will address it
FCC adjudication
Memorandum opion and order (MO&O)
cash and barter for syndication
clearance
48. Dividing people into subgroups based on age - sex - education
total survey area
demographic
enhanced underwriting
NPRM (Notice of Proposed rules making)
49. Language that depicts offensive by contemporary standards for broadcast medium of sexual acktivity or organs
off network syndication
public broadcasting act of 1967
Laws
indecency
50. Attorney general can seek court order to block foreign sites
public interest approach
FCC organization
profane
US house - stop online piracy act (SOPA)