Test your basic knowledge |

Telecom Industry Management

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Station writes the syndicator a check for program






2. Purchase programs directly with delivery over broadband






3. Produced by local station or cable system






4. Non - local programming not licensed/sold to networks - programs licensed/distributed to more than one market - non interconnected broadcast






5. Larger the sample - greater the reliability






6. Compares relative cost among competing media - abbreviation for 'cost for thousand' - cost for an advertiser to reach 1 -000 people or households - cost of ad/number of households/people






7. Everyone in group should have an equal chance to be selected for the sample






8. Low demand products collectively can be profitable if store/distribution channel is large enough - niche markets will be mroe profictable for low demand products






9. Based on network track record






10. Conducts hearings - does research - and summarizes the law and violation






11. When a sample reaches a certain size the results are no longer reliable






12. vague open ended inquiry of 'what should I do?' typically from telecom companies






13. Speech protected by first amendment between adults during safe harbor






14. Grossely offensive and provokes violent resentment






15. Courts cannot prevent you from talking but can punish you if your speech violates first amendment






16. Commercial minutes available * projected rate = revenue - compare revenue to potential cost






17. Counties grouped together around most watched stations near central city






18. Deliver content and services via wire - FCC regulations






19. Intentional or inadvertent mistake - recording/calculating errors - biased questions - manipulation of results






20. Not quite a commercial but you can't say 'we have the best towels at Target - who is our sponsor - so come on out!'






21. Acts as a broker between local stations and advertisers - extension of local stations sales staff






22. Used in calculating unduplicated persons watching a station over a period of time (so if you watch twice - you only count once)






23. Anything obscene indecent or profane over radio will be fined or imprisoned for no more than two years






24. Ads on broadcast and cable networks to reach a national audience






25. Do audience measurement for television






26. Prohibit anyone from promoting foreign websites that illegally sell copyrighted works






27. Decision was suddon - not reasoned - or made on the basis of too much power






28. 50 - 60% government and then subscribers - also business and state gov't






29. Cable systems may not import other broadcast network affiliates






30. 'We listened to everyone's comments and now we will do...' - petitions for reconsideration is the last chagne to have FCC reconsider






31. Publishing war plans






32. TV may reach 39% of national audience - no more than 2 stations in market






33. Protects free speech and expression






34. Ad time is perishable - limited to what the viewer will tolerate






35. Local stations that transmit programs to viewers over (typically 200 of these)






36. This person pointed out a problem so here is how we will address it






37. Estimates from representative sample will always be slightly off b/c the sample does not exactly match group being measured






38. The estimated numver of household actually tuned in to channel






39. Do audience measurement for radio






40. Affiliates clear time to air network programs






41. Government sets predetermined fee and requires licenses to be granted - cable tv systems for redistribution of works aired on roadcast stations






42. Language that depicts offensive by contemporary standards for broadcast medium of sexual acktivity or organs






43. Broadcast indcent media between 10pm and 6am






44. Right to frree speech is balanced against the interest of society






45. Passed by Congress - set policies with any details congress wants - regulations - Must be consistent with law passed






46. Who gets the cash






47. Which control is more limited - local or national?






48. Set by gov't copyright roaylty board






49. Newton minow 1961: there must be an active government role to ensure public interest is being served (tv is trash and we need to make it help public!)






50. Company that negotiates for copyright holders and colelcts fees