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Test your basic knowledge |
Telecom Industry Management
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Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Courts cannot prevent you from talking but can punish you if your speech violates first amendment
FCC
47 usc 326
FNPRM (further notice of proposed rule making
prior restraint
2. 2 year term - 435 members - represent districts w/in a state
47 usc 326
cable television systems
senate - protect IP act
house of reps
3. Congress - makes laws
arbitron
fcc vs Pacifics foundation
subscription fee battle
legislative branch
4. Prohibit anyone from promoting foreign websites that illegally sell copyrighted works
Process of a bill
national rep firms
senate - protect IP act
network compensation
5. Cable systems may not import other broadcast network affiliates
house of reps
network non duplication rule
non sampling error
profane
6. Rule book for the government with legislative - executive - judicial branch
national rep firms
non sampling error
constitution
FCC
7. TV may reach 39% of national audience - no more than 2 stations in market
Government limits on stations
senate
random sampling
syndicated exclusivity
8. Created corporation for public broadcasting - grant contracts for programs production - set up connection - encourage creation of new public stations - conduct research/train for public stations
indecency
Memorandum opion and order (MO&O)
NPRM (Notice of Proposed rules making)
public broadcasting act of 1967
9. Who gets the cash
obscenity
first amendment
Public - educational - government
compensation
10. Must wait 30 days to respond (slow motion debate)
cash payment for syndication
14 usc 1464
NPRM (Notice of Proposed rules making)
argument against vertical integration
11. Government limits on group ownership have been stressed or relaxed over years
digital payment
arbitrary
relaxed
network (national) content
12. Broadcast stations and local cable insertions bought by businesses in same marker (grocery - furniture store)
Administrative law judge (ALJ)
analog payment
local ads
senate - protect IP act
13. Program originally produced for a network now being syndicated (friends - family guy)
profane
network compensation
off network syndication
random sampling
14. Speech protected by first amendment between adults during safe harbor
Houshold using television (hut)
marketplace approach
national rep firms
indecent
15. Everyone in group should have an equal chance to be selected for the sample
cable television systems
predicted revenue potential
random sampling
marketplace approach
16. Used in calculating unduplicated persons watching a station over a period of time (so if you watch twice - you only count once)
network ads
long tail theory
Administrative procedures act (APA)
cume
17. A lot of different companies in the same industry
horizontal integration
predicted revenue potential
indecent
syndicated exclusivity
18. # TV's actually on out of all people who own tv
station groups
adjacencies
share
first 10 amendments (bill of rights)
19. Cannot prevent speech over radio
47 usc 326
reverse compensation
first amendment
public interest approach
20. Set by gov't copyright roaylty board
Public Broadcasting Service (PBS)
digital payment
webcasting rates
designated market area
21. Hearings conducted regarding FCC violations
analog payment
vaste wasteland speech
FCC adjudication
cutting the cord
22. Non - local programming not licensed/sold to networks - programs licensed/distributed to more than one market - non interconnected broadcast
FCC adjudication
Government limits on stations
syndication
14 usc 1464
23. A broadcast station can require cable systems in the stations coverage area to pay for it for the use of its signals - fee can change every 3 years - if they don't agree then they boot off cable for 3 years
local control
advertising business models
Public - educational - government
retransmission consent
24. Newton minow 1961: there must be an active government role to ensure public interest is being served (tv is trash and we need to make it help public!)
capricious
vaste wasteland speech
compensation
Public Broadcasting Service (PBS)
25. Deliver content and services via wire - FCC regulations
cume
first amendment
Report and Order (R&O)
cable television systems
26. Passed in 1998 to protect digital works copyrights - illegal to circumvent technology that controls access to a copyrighted work or distribute products that circumvent the technology - no violation if you quickly respond to complaint
Digital Millennium Copyright Act (DMCA)
long tail theory
point of diminishing return
first 10 amendments (bill of rights)
27. May ounish indecent broadcasts because - uniquely pervasive - accessable to vhildren
fcc vs Pacifics foundation
Administrative law judge (ALJ)
profane
public broadcasting act of 1967
28. Television is a toaster with pictures and people will watch whatever you put on there
public station funding
harming national security
US house - stop online piracy act (SOPA)
marketplace approach
29. Distributed by broadcast or cable network - they provide 'good morning america' or soaps to fill time if you can't afford to produce content locally
network (national) content
first run syndication
Public - educational - government
national spot advertising
30. Distribute public radio stations - - Produce own program - classical/jazz music - news/public affairs
National Public Radio (NPR)
FCC organization
local control
barter for syndication
31. Exclusive broadcast rights for a certain number of episodes - certain number of runs per episode - for a fixed period of time
limits of advertising
nielson
cash and barter for syndication
syndicated exclusivity
32. Affiliates clear time to air network programs
station groups
Notice of Inquiry (NOI)
arbitrary
clearance
33. Publishing a false statement about someone to ruin their reputation
libel
subscription fee battle
cash payment for syndication
local control
34. All metro counties plus counties next to it if they have significant listenership
public station funding
clearance
total survey area
first amendment
35. Exchange of things of like worth like the proft of advertising
barter for syndication
profane
webcasting rates
Laws
36. 5 members - no more than three from each political party - 5 year term - president designates chairman - it helps to have connections
digital payment
total survey area
libel
FCC
37. Not quite a commercial but you can't say 'we have the best towels at Target - who is our sponsor - so come on out!'
enhanced underwriting
network non duplication rule
point of diminishing return
obscenity
38. Ads on broadcast and cable networks to reach a national audience
How reverse compensation works
network ads
local ads
47 usc 326
39. Companies have fewer employees - offer less jobs - and own too much which prevents competition and narrows the content
vaste wasteland speech
network ads
argument against vertical integration
adjacencies
40. Holds license from gov't - transmits programs over airwaves - carries commercial messages to promotes products
harming national security
NPRM (Notice of Proposed rules making)
Administrative law judge (ALJ)
commercial broadcast station
41. Counties grouped together around most watched stations near central city
total survey area
affiliates
US house - stop online piracy act (SOPA)
designated market area
42. Station writes the syndicator a check for program
cash payment for syndication
local ads
NPRM (Notice of Proposed rules making)
syndicated exclusivity
43. Attorney general can seek court order to block foreign sites
libel
US house - stop online piracy act (SOPA)
senate - protect IP act
Administrative procedures act (APA)
44. Comprehensive review of licensing and regulating operations from FCC
network ads
Federal reigister:
marketplace approach
US house - stop online piracy act (SOPA)
45. Grossely offensive and provokes violent resentment
subscription fee battle
Administrative law judge (ALJ)
senate - protect IP act
profane
46. Do audience measurement for television
nielson
libel
public interest approach
Notice of Inquiry (NOI)
47. Compares relative cost among competing media - abbreviation for 'cost for thousand' - cost for an advertiser to reach 1 -000 people or households - cost of ad/number of households/people
FCC adjudication
predicted revenue potential
non sampling error
CPM
48. Inconsistent - changing mind a lot
capricious
point of diminishing return
Public - educational - government
limits of advertising
49. Sexual content without artistic or political significance
obscenity
first amendment
public broadcasting act of 1967
public interest approach
50. Estimates from representative sample will always be slightly off b/c the sample does not exactly match group being measured
public interest approach
National Public Radio (NPR)
problems with copyright fees
sampling error
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