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Telecom Industry Management

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Program produced specifically for syndication (dr. phill - ellen - jeopardy)






2. One or more markets designated as primary survey area






3. Which control is more limited - local or national?






4. Rule book for the government with legislative - executive - judicial branch






5. Broadcast stations and local cable insertions bought by businesses in same marker (grocery - furniture store)






6. Acts as a broker between local stations and advertisers - extension of local stations sales staff






7. Number of households tuned into a channel out of all households actually using their receiver (number of people watching LOST out of all individuals watching TV)






8. Ad time is perishable - limited to what the viewer will tolerate






9. 5 members - no more than three from each political party - 5 year term - president designates chairman - it helps to have connections






10. Distribute public radio stations - - Produce own program - classical/jazz music - news/public affairs






11. Negotiates the terms of partnership through a contract






12. Using laws of chance or probability to make estimate about population from small sample of population






13. Passed in 1998 to protect digital works copyrights - illegal to circumvent technology that controls access to a copyrighted work or distribute products that circumvent the technology - no violation if you quickly respond to complaint






14. A lot of different companies in the same industry






15. Counties grouped together around most watched stations near central city






16. A title for the payment of artists for their performance






17. Not quite a commercial but you can't say 'we have the best towels at Target - who is our sponsor - so come on out!'






18. House and senate introcude bills into hopper - subcommittess review bill (energy committee - telecom committee) - rule committee decides how to adjust bill - house and senate compromise - sent to president






19. Protects free speech and expression






20. Broadcast indcent media between 10pm and 6am






21. Decision was suddon - not reasoned - or made on the basis of too much power






22. Dividing people into subgroups based on age - sex - education






23. Commercial minutes available * projected rate = revenue - compare revenue to potential cost






24. This person pointed out a problem so here is how we will address it






25. Cannot prevent speech over radio






26. Created corporation for public broadcasting - grant contracts for programs production - set up connection - encourage creation of new public stations - conduct research/train for public stations






27. Bundle programs together in packages sold for monthly fee






28. # TV's actually on out of all people who own tv






29. Portraying sexual content in an offensive way that has no redeeming quality






30. Corporation that owns many local cable systems - serve almost 2/3 of subscribers - linked together into clusters






31. Speech protected by first amendment between adults during safe harbor






32. Purchase programs directly with delivery over broadband






33. Government limits on group ownership have been stressed or relaxed over years






34. Conducts hearings - does research - and summarizes the law and violation






35. Congress - makes laws






36. Local stations that transmit programs to viewers over (typically 200 of these)






37. Low demand products collectively can be profitable if store/distribution channel is large enough - niche markets will be mroe profictable for low demand products






38. The estimated numver of household actually tuned in to channel






39. A broadcast station can require cable systems in the stations coverage area to pay for it for the use of its signals - fee can change every 3 years - if they don't agree then they boot off cable for 3 years






40. You own all services for production and distribution






41. vague open ended inquiry of 'what should I do?' typically from telecom companies






42. People will want to watch trash tv like lesbians and food eating contests and those high ratings will control content. You cannot control content by inserting educational/cultuarl shows






43. Station writes the syndicator a check for program






44. 'We listened to everyone's comments and now we will do...' - petitions for reconsideration is the last chagne to have FCC reconsider






45. Right to frree speech is balanced against the interest of society






46. Companies have fewer employees - offer less jobs - and own too much which prevents competition and narrows the content






47. Estimates from representative sample will always be slightly off b/c the sample does not exactly match group being measured






48. Newton minow 1961: there must be an active government role to ensure public interest is being served (tv is trash and we need to make it help public!)






49. Anything obscene indecent or profane over radio will be fined or imprisoned for no more than two years






50. Attract and retain audiences that can be sold to advertisers






Can you answer 50 questions in 15 minutes?



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