Test your basic knowledge |

Telecom Industry Management

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Cable wants highest fee possible and MSO's want low fees to increase profit margins and keep rates low - MSO's have most leverage






2. Focuses on how to fix or address one issue - staff condenses and summariezes problem






3. The estimated numver of household actually tuned in to channel






4. Distributed by broadcast or cable network - they provide 'good morning america' or soaps to fill time if you can't afford to produce content locally






5. Compares relative cost among competing media - abbreviation for 'cost for thousand' - cost for an advertiser to reach 1 -000 people or households - cost of ad/number of households/people






6. National advertisers reaching particular geographic regions by purchasing spots by local stations






7. Exclusive broadcast rights for a certain number of episodes - certain number of runs per episode - for a fixed period of time






8. Which control is more limited - local or national?






9. TV may reach 39% of national audience - no more than 2 stations in market






10. 6 year term - 100 members - 2 from each state regardless of population to protect little states






11. Newton minow 1961: there must be an active government role to ensure public interest is being served (tv is trash and we need to make it help public!)






12. Exchange of things of like worth like the proft of advertising






13. Passed in 1998 to protect digital works copyrights - illegal to circumvent technology that controls access to a copyrighted work or distribute products that circumvent the technology - no violation if you quickly respond to complaint






14. House and senate introcude bills into hopper - subcommittess review bill (energy committee - telecom committee) - rule committee decides how to adjust bill - house and senate compromise - sent to president






15. Intentional or inadvertent mistake - recording/calculating errors - biased questions - manipulation of results






16. 2 year term - 435 members - represent districts w/in a state






17. Station writes the syndicator a check for program






18. Ads on broadcast and cable networks to reach a national audience






19. Produced by local station or cable system






20. Government sets predetermined fee and requires licenses to be granted - cable tv systems for redistribution of works aired on roadcast stations






21. Combo of money and part of advertising revenue - number one method of syndication






22. Laws are vague so people change all of their conent to stay away from indecency violations






23. Congress - makes laws






24. Hearings conducted regarding FCC violations






25. Courts cannot prevent you from talking but can punish you if your speech violates first amendment






26. Cannot prevent speech over radio






27. Estimates from representative sample will always be slightly off b/c the sample does not exactly match group being measured






28. PEG channels






29. Holds license from gov't - transmits programs over airwaves - carries commercial messages to promotes products






30. 80 percent of viewing is on 20 percent of channels/stations - most profit occurs from most popular stations






31. Distribute programs to public tv stations - do not produce their own programs






32. Companies have fewer employees - offer less jobs - and own too much which prevents competition and narrows the content






33. Television is a toaster with pictures and people will watch whatever you put on there






34. Who gets the cash






35. Broadcast indcent media between 10pm and 6am






36. Using laws of chance or probability to make estimate about population from small sample of population






37. Protect freedom of religion - right to protest and petition gov't - right of free speech






38. 5 members - no more than three from each political party - 5 year term - president designates chairman - it helps to have connections






39. Local stations that transmit programs to viewers over (typically 200 of these)






40. A broadcast station can require cable systems in the stations coverage area to pay for it for the use of its signals - fee can change every 3 years - if they don't agree then they boot off cable for 3 years






41. Counties around central cities where tv is most viewed






42. Annual fee negotiated with licencing organizations to use all of the music controlled by that organization






43. When a sample reaches a certain size the results are no longer reliable






44. Conducts hearings - does research - and summarizes the law and violation






45. People will want to watch trash tv like lesbians and food eating contests and those high ratings will control content. You cannot control content by inserting educational/cultuarl shows






46. # TV's actually on out of all people who own tv






47. Portraying sexual content in an offensive way that has no redeeming quality






48. May ounish indecent broadcasts because - uniquely pervasive - accessable to vhildren






49. Grossely offensive and provokes violent resentment






50. Right to frree speech is balanced against the interest of society