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Test your basic knowledge |
Telecom Industry Management
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Larger the sample - greater the reliability
off network syndication
first 10 amendments (bill of rights)
nielson
size of sampling
2. 6 year term - 100 members - 2 from each state regardless of population to protect little states
US house - stop online piracy act (SOPA)
profane
analog payment
senate
3. A broadcast station can require cable systems in the stations coverage area to pay for it for the use of its signals - fee can change every 3 years - if they don't agree then they boot off cable for 3 years
retransmission consent
cash and barter for syndication
commercial broadcast station
network compensation
4. Failed neogtiations - high rates from copyright board
problems with copyright fees
local ads
non sampling error
47 usc 326
5. Newton minow 1961: there must be an active government role to ensure public interest is being served (tv is trash and we need to make it help public!)
sampling
predicted audience
vaste wasteland speech
network/affiliate contract
6. Anything obscene indecent or profane over radio will be fined or imprisoned for no more than two years
random sampling
profane
14 usc 1464
obscenity
7. Language that depicts offensive by contemporary standards for broadcast medium of sexual acktivity or organs
indecent
advertising business models
nielson
indecency
8. Non - local programming not licensed/sold to networks - programs licensed/distributed to more than one market - non interconnected broadcast
Government limits on stations
syndication
problems with copyright fees
first run syndication
9. Broadcast network pays affiliates for use of station
network compensation
arbitron
network ads
cume
10. Must wait 30 days to respond (slow motion debate)
demographic
NPRM (Notice of Proposed rules making)
libel
cash payment for syndication
11. All metro counties plus counties next to it if they have significant listenership
total survey area
local control
designated market area
congressional oversight
12. Station writes the syndicator a check for program
sound exchange
retransmission consent
FNPRM (further notice of proposed rule making
cash payment for syndication
13. Speech protected by first amendment between adults during safe harbor
indecent
total survey area
senate - protect IP act
designated market area
14. TV may reach 39% of national audience - no more than 2 stations in market
network ads
safe harbor
Government limits on stations
indecent
15. Rule book for the government with legislative - executive - judicial branch
non sampling error
nielson
constitution
Houshold using television (hut)
16. Distributed by broadcast or cable network - they provide 'good morning america' or soaps to fill time if you can't afford to produce content locally
total survey area
network (national) content
congressional oversight
horizontal integration
17. Purchase programs directly with delivery over broadband
congressional oversight
size of sampling
FCC adjudication
cutting the cord
18. 5 members - no more than three from each political party - 5 year term - president designates chairman - it helps to have connections
total survey area
FCC
cume
vertical integration
19. 80 percent of viewing is on 20 percent of channels/stations - most profit occurs from most popular stations
senate
advertising business models
80/20 rule
nielson
20. Set by gov't copyright roaylty board
sampling error
multiple systems operators
profane
webcasting rates
21. Right to frree speech is balanced against the interest of society
balancing tests
Houshold using television (hut)
national spot advertising
webcasting rates
22. 2 year term - 435 members - represent districts w/in a state
house of reps
CPM
multiple systems operators
legislative branch
23. The estimated numver of household actually tuned in to channel
public interest approach
Process of a bill
profane
Houshold using television (hut)
24. Corporation that owns many local cable systems - serve almost 2/3 of subscribers - linked together into clusters
designated market area
predicted revenue potential
sound exchange
multiple systems operators
25. One or more markets designated as primary survey area
network/affiliate contract
indecent
limits of advertising
metro survey area (metro)
26. Attract and retain audiences that can be sold to advertisers
adjacencies
cable television systems
advertising business models
argument against vertical integration
27. Cable wants highest fee possible and MSO's want low fees to increase profit margins and keep rates low - MSO's have most leverage
limits of advertising
indecent
network ads
subscription fee battle
28. 'We listened to everyone's comments and now we will do...' - petitions for reconsideration is the last chagne to have FCC reconsider
FCC organization
compulsory license
Report and Order (R&O)
barter for syndication
29. Ad time is perishable - limited to what the viewer will tolerate
public broadcasting act of 1967
senate - protect IP act
problems with copyright fees
limits of advertising
30. Television is a toaster with pictures and people will watch whatever you put on there
total survey area
public station funding
marketplace approach
metro survey area (metro)
31. Congress - makes laws
network (national) content
total survey area
demographic
legislative branch
32. A few minutes during network programs for affiliates to insert local commercials
adjacencies
congressional oversight
capricious
Administrative procedures act (APA)
33. Sexual content without artistic or political significance
arbitrary
local ads
obscenity
sampling error
34. Counties around central cities where tv is most viewed
network non duplication rule
designated market area
syndicated exclusivity
Memorandum opion and order (MO&O)
35. When a sample reaches a certain size the results are no longer reliable
point of diminishing return
public interest approach
indecency
blanket license
36. A title for the payment of artists for their performance
analog payment
performance task
congressional oversight
support for vertical integration
37. Used in calculating unduplicated persons watching a station over a period of time (so if you watch twice - you only count once)
total survey area
network (national) content
designated market area
cume
38. Local stations that transmit programs to viewers over (typically 200 of these)
reverse compensation
marketplace approach
affiliates
FCC organization
39. Courts cannot prevent you from talking but can punish you if your speech violates first amendment
obscenity
network compensation
cable television systems
prior restraint
40. Cannot prevent speech over radio
network (national) content
enhanced underwriting
47 usc 326
national spot advertising
41. Passed in 1998 to protect digital works copyrights - illegal to circumvent technology that controls access to a copyrighted work or distribute products that circumvent the technology - no violation if you quickly respond to complaint
house of reps
Digital Millennium Copyright Act (DMCA)
must carry
network/affiliate contract
42. Congress can change anything the FCC does by passing a law to overturn a regulation
Federal reigister:
congressional oversight
share
sampling
43. You own all services for production and distribution
Administrative law judge (ALJ)
NPRM (Notice of Proposed rules making)
size of sampling
vertical integration
44. May ounish indecent broadcasts because - uniquely pervasive - accessable to vhildren
Process of a bill
cable television systems
fcc vs Pacifics foundation
clearance
45. National advertisers reaching particular geographic regions by purchasing spots by local stations
Notice of Inquiry (NOI)
network/affiliate contract
Report and Order (R&O)
national spot advertising
46. House and senate introcude bills into hopper - subcommittess review bill (energy committee - telecom committee) - rule committee decides how to adjust bill - house and senate compromise - sent to president
syndication
Process of a bill
vertical integration
sound exchange
47. Broadcast stations and local cable insertions bought by businesses in same marker (grocery - furniture store)
public interest approach
47 usc 326
Process of a bill
local ads
48. Bundle programs together in packages sold for monthly fee
relaxed
horizontal integration
cable business model
sound exchange
49. Using laws of chance or probability to make estimate about population from small sample of population
sampling
must carry
profane
predicted audience
50. Focuses on how to fix or address one issue - staff condenses and summariezes problem
network non duplication rule
FNPRM (further notice of proposed rule making
blanket license
arbitrary