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Telecom Industry Management
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Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Local stations that transmit programs to viewers over (typically 200 of these)
chilling effect
off network syndication
must carry
affiliates
2. Passed by Congress - set policies with any details congress wants - regulations - Must be consistent with law passed
Laws
size of sampling
share
relaxed
3. When a sample reaches a certain size the results are no longer reliable
relaxed
libel
point of diminishing return
random sampling
4. Ad time is perishable - limited to what the viewer will tolerate
balancing tests
point of diminishing return
limits of advertising
off network syndication
5. Set by gov't copyright roaylty board
local control
National Public Radio (NPR)
webcasting rates
public interest approach
6. Cable wants highest fee possible and MSO's want low fees to increase profit margins and keep rates low - MSO's have most leverage
How reverse compensation works
fcc vs Pacifics foundation
Administrative law judge (ALJ)
subscription fee battle
7. A title for the payment of artists for their performance
performance task
designated market area
analog payment
capricious
8. Program produced specifically for syndication (dr. phill - ellen - jeopardy)
syndicated exclusivity
predicted revenue potential
first run syndication
syndicated exclusivity
9. 1700 employees in DC - they get part of their pay from the fees collected by stations that must pay to be regulated by FCC
FCC adjudication
Local content
barter for syndication
FCC organization
10. Right to frree speech is balanced against the interest of society
balancing tests
network non duplication rule
obscenity
nielson
11. Not quite a commercial but you can't say 'we have the best towels at Target - who is our sponsor - so come on out!'
advertising business models
reverse compensation
metro survey area (metro)
enhanced underwriting
12. Purchase programs directly with delivery over broadband
cutting the cord
problems with copyright fees
14 usc 1464
station groups
13. All metro counties plus counties next to it if they have significant listenership
problems with copyright fees
adjacencies
total survey area
Laws
14. Cd (composer - recording co. - and publisher) - radio (composer and publisher) - satellite radio (Record co -composer - bpublisher) - webcasting (record co and composer/publisher)
digital payment
syndicated exclusivity
commercial broadcast station
FNPRM (further notice of proposed rule making
15. Combo of money and part of advertising revenue - number one method of syndication
US house - stop online piracy act (SOPA)
designated market area
fcc vs Pacifics foundation
cash and barter for syndication
16. Deliver content and services via wire - FCC regulations
National Public Radio (NPR)
cutting the cord
cable television systems
harming national security
17. Creates efficient companies who drive the economy and produce more options and cheaper products for customers
share
arbitron
cable television systems
support for vertical integration
18. 5 members - no more than three from each political party - 5 year term - president designates chairman - it helps to have connections
Report and Order (R&O)
Digital Millennium Copyright Act (DMCA)
FCC
syndicated exclusivity
19. Exclusive broadcast rights for a certain number of episodes - certain number of runs per episode - for a fixed period of time
share
National Public Radio (NPR)
syndicated exclusivity
fcc vs Pacifics foundation
20. Broadcast tv stations demand local cable tv systems carry their stations on cable line up - cable gets to carry station for free - no payment to the broadcast station
network (national) content
Memorandum opion and order (MO&O)
Houshold using television (hut)
must carry
21. Broadcast stations and local cable insertions bought by businesses in same marker (grocery - furniture store)
US house - stop online piracy act (SOPA)
prior restraint
local ads
cash and barter for syndication
22. Comprehensive review of licensing and regulating operations from FCC
cash and barter for syndication
digital payment
Federal reigister:
barter for syndication
23. 6 year term - 100 members - 2 from each state regardless of population to protect little states
Report and Order (R&O)
clearance
senate
total survey area
24. Anything obscene indecent or profane over radio will be fined or imprisoned for no more than two years
14 usc 1464
relaxed
station groups
nielson
25. Created corporation for public broadcasting - grant contracts for programs production - set up connection - encourage creation of new public stations - conduct research/train for public stations
public broadcasting act of 1967
analog payment
Administrative procedures act (APA)
relaxed
26. Exchange of things of like worth like the proft of advertising
random sampling
barter for syndication
non sampling error
syndication
27. Annual fee negotiated with licencing organizations to use all of the music controlled by that organization
Federal reigister:
Government limits on stations
problems with copyright fees
blanket license
28. Non - local programming not licensed/sold to networks - programs licensed/distributed to more than one market - non interconnected broadcast
first run syndication
off network syndication
Administrative procedures act (APA)
syndication
29. Television is a toaster with pictures and people will watch whatever you put on there
indecent
cable business model
marketplace approach
performance task
30. Most stations are a part of this and owned by broadcast networks called 'owned&operated' stations
demographic
station groups
advertising business models
local control
31. 50 - 60% government and then subscribers - also business and state gov't
clearance
prior restraint
public station funding
network compensation
32. You own all services for production and distribution
CPM
harming national security
vertical integration
predicted revenue potential
33. Which control is more limited - local or national?
cash and barter for syndication
constitution
network/affiliate contract
local control
34. Attract and retain audiences that can be sold to advertisers
designated market area
Laws
station groups
advertising business models
35. Compares relative cost among competing media - abbreviation for 'cost for thousand' - cost for an advertiser to reach 1 -000 people or households - cost of ad/number of households/people
safe harbor
congressional oversight
Administrative law judge (ALJ)
CPM
36. Do audience measurement for television
nielson
balancing tests
demographic
commercial broadcast station
37. Hearings conducted regarding FCC violations
FCC adjudication
designated market area
Federal reigister:
predicted audience
38. Using laws of chance or probability to make estimate about population from small sample of population
Public - educational - government
14 usc 1464
enhanced underwriting
sampling
39. Sexual content without artistic or political significance
Laws
senate - protect IP act
obscenity
national rep firms
40. Protects free speech and expression
reverse compensation
first amendment
FNPRM (further notice of proposed rule making
limits of advertising
41. vague open ended inquiry of 'what should I do?' typically from telecom companies
non sampling error
Process of a bill
libel
Notice of Inquiry (NOI)
42. Produced by local station or cable system
Local content
commercial broadcast station
cash and barter for syndication
network/affiliate contract
43. Decision was suddon - not reasoned - or made on the basis of too much power
commercial broadcast station
total survey area
arbitrary
libel
44. Affiliates clear time to air network programs
network ads
chilling effect
clearance
subscription fee battle
45. Inconsistent - changing mind a lot
capricious
arbitrary
FNPRM (further notice of proposed rule making
horizontal integration
46. One or more markets designated as primary survey area
analog payment
share
metro survey area (metro)
libel
47. Estimates from representative sample will always be slightly off b/c the sample does not exactly match group being measured
metro survey area (metro)
station groups
sampling error
FNPRM (further notice of proposed rule making
48. Failed neogtiations - high rates from copyright board
problems with copyright fees
Administrative law judge (ALJ)
clearance
sampling error
49. Corporation that owns many local cable systems - serve almost 2/3 of subscribers - linked together into clusters
local ads
FNPRM (further notice of proposed rule making
multiple systems operators
Government limits on stations
50. Conducts hearings - does research - and summarizes the law and violation
advertising business models
Administrative law judge (ALJ)
congressional oversight
network non duplication rule
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