Test your basic knowledge |

Telecom Industry Management

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. 50 - 60% government and then subscribers - also business and state gov't






2. Combo of money and part of advertising revenue - number one method of syndication






3. People will want to watch trash tv like lesbians and food eating contests and those high ratings will control content. You cannot control content by inserting educational/cultuarl shows






4. Who gets the cash






5. Passed in 1998 to protect digital works copyrights - illegal to circumvent technology that controls access to a copyrighted work or distribute products that circumvent the technology - no violation if you quickly respond to complaint






6. Sexual content without artistic or political significance






7. Affiliates pay networks a fee for each subscriber on cable or satellite who can watch their channels






8. Prohibit anyone from promoting foreign websites that illegally sell copyrighted works






9. Inconsistent - changing mind a lot






10. 'We listened to everyone's comments and now we will do...' - petitions for reconsideration is the last chagne to have FCC reconsider






11. Right to frree speech is balanced against the interest of society






12. Protect freedom of religion - right to protest and petition gov't - right of free speech






13. Comprehensive review of licensing and regulating operations from FCC






14. Program produced specifically for syndication (dr. phill - ellen - jeopardy)






15. PEG channels






16. Acts as a broker between local stations and advertisers - extension of local stations sales staff






17. Language that depicts offensive by contemporary standards for broadcast medium of sexual acktivity or organs






18. Holds license from gov't - transmits programs over airwaves - carries commercial messages to promotes products






19. Negotiates the terms of partnership through a contract






20. Government sets predetermined fee and requires licenses to be granted - cable tv systems for redistribution of works aired on roadcast stations






21. Set by gov't copyright roaylty board






22. Largest local region of a market's listening audience (smaller portion of the total disgnated market area)






23. A lot of different companies in the same industry






24. House and senate introcude bills into hopper - subcommittess review bill (energy committee - telecom committee) - rule committee decides how to adjust bill - house and senate compromise - sent to president






25. Do audience measurement for television






26. Attract and retain audiences that can be sold to advertisers






27. Publishing war plans






28. Counties around central cities where tv is most viewed






29. Cannot prevent speech over radio






30. Creates efficient companies who drive the economy and produce more options and cheaper products for customers






31. Commercial minutes available * projected rate = revenue - compare revenue to potential cost






32. Ad time is perishable - limited to what the viewer will tolerate






33. Intentional or inadvertent mistake - recording/calculating errors - biased questions - manipulation of results






34. Station writes the syndicator a check for program






35. Attorney general can seek court order to block foreign sites






36. Dividing people into subgroups based on age - sex - education






37. National advertisers reaching particular geographic regions by purchasing spots by local stations






38. Larger the sample - greater the reliability






39. Low demand products collectively can be profitable if store/distribution channel is large enough - niche markets will be mroe profictable for low demand products






40. Conducts hearings - does research - and summarizes the law and violation






41. Courts cannot prevent you from talking but can punish you if your speech violates first amendment






42. Counties grouped together around most watched stations near central city






43. Cd (composer - recording co. - and publisher) - radio (composer and publisher) - satellite radio (Record co -composer - bpublisher) - webcasting (record co and composer/publisher)






44. Compares relative cost among competing media - abbreviation for 'cost for thousand' - cost for an advertiser to reach 1 -000 people or households - cost of ad/number of households/people






45. Purchase programs directly with delivery over broadband






46. Television is a toaster with pictures and people will watch whatever you put on there






47. Local stations that transmit programs to viewers over (typically 200 of these)






48. Broadcast indcent media between 10pm and 6am






49. Passed by Congress - set policies with any details congress wants - regulations - Must be consistent with law passed






50. Corporation that owns many local cable systems - serve almost 2/3 of subscribers - linked together into clusters