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Test your basic knowledge |
Telecom Industry Management
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Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Government limits on group ownership have been stressed or relaxed over years
Government limits on stations
congressional oversight
relaxed
enhanced underwriting
2. Protects free speech and expression
first amendment
Local content
total survey area
fcc vs Pacifics foundation
3. Publishing a false statement about someone to ruin their reputation
performance task
prior restraint
libel
cutting the cord
4. Cannot prevent speech over radio
total survey area
advertising business models
senate
47 usc 326
5. May ounish indecent broadcasts because - uniquely pervasive - accessable to vhildren
cutting the cord
demographic
first 10 amendments (bill of rights)
fcc vs Pacifics foundation
6. Compares relative cost among competing media - abbreviation for 'cost for thousand' - cost for an advertiser to reach 1 -000 people or households - cost of ad/number of households/people
congressional oversight
multiple systems operators
CPM
long tail theory
7. All metro counties plus counties next to it if they have significant listenership
random sampling
house of reps
total survey area
compulsory license
8. Program produced specifically for syndication (dr. phill - ellen - jeopardy)
FNPRM (further notice of proposed rule making
webcasting rates
problems with copyright fees
first run syndication
9. Focuses on how to fix or address one issue - staff condenses and summariezes problem
public broadcasting act of 1967
arbitrary
local control
FNPRM (further notice of proposed rule making
10. Newton minow 1961: there must be an active government role to ensure public interest is being served (tv is trash and we need to make it help public!)
Memorandum opion and order (MO&O)
point of diminishing return
compulsory license
vaste wasteland speech
11. Broadcast tv stations demand local cable tv systems carry their stations on cable line up - cable gets to carry station for free - no payment to the broadcast station
Report and Order (R&O)
must carry
long tail theory
house of reps
12. Counties grouped together around most watched stations near central city
designated market area
sampling error
syndicated exclusivity
Process of a bill
13. Broadcast network pays affiliates for use of station
total survey area
How reverse compensation works
long tail theory
network compensation
14. Failed neogtiations - high rates from copyright board
problems with copyright fees
long tail theory
cash payment for syndication
balancing tests
15. Which control is more limited - local or national?
Notice of Inquiry (NOI)
off network syndication
local control
total survey area
16. Publishing war plans
network/affiliate contract
blanket license
harming national security
performance task
17. Combo of money and part of advertising revenue - number one method of syndication
obscenity
senate
cash and barter for syndication
cable television systems
18. Rule book for the government with legislative - executive - judicial branch
constitution
FCC organization
local control
Houshold using television (hut)
19. Affiliates clear time to air network programs
relaxed
first amendment
total survey area
clearance
20. Counties around central cities where tv is most viewed
Public - educational - government
designated market area
arbitrary
network (national) content
21. Speech protected by first amendment between adults during safe harbor
47 usc 326
80/20 rule
cash and barter for syndication
indecent
22. Sexual content without artistic or political significance
obscenity
capricious
limits of advertising
relaxed
23. Not quite a commercial but you can't say 'we have the best towels at Target - who is our sponsor - so come on out!'
enhanced underwriting
point of diminishing return
share
syndication
24. Cable systems may not import other broadcast network affiliates
cash payment for syndication
libel
network non duplication rule
Houshold using television (hut)
25. Congress can change anything the FCC does by passing a law to overturn a regulation
local control
FCC organization
Digital Millennium Copyright Act (DMCA)
congressional oversight
26. Cable wants highest fee possible and MSO's want low fees to increase profit margins and keep rates low - MSO's have most leverage
limits of advertising
vaste wasteland speech
predicted revenue potential
subscription fee battle
27. Passed by Congress - set policies with any details congress wants - regulations - Must be consistent with law passed
Laws
off network syndication
designated market area
vaste wasteland speech
28. Language that depicts offensive by contemporary standards for broadcast medium of sexual acktivity or organs
NPRM (Notice of Proposed rules making)
indecency
cutting the cord
random sampling
29. 2 year term - 435 members - represent districts w/in a state
libel
house of reps
problems with copyright fees
predicted revenue potential
30. Do audience measurement for television
designated market area
nielson
public station funding
network (national) content
31. Portraying sexual content in an offensive way that has no redeeming quality
long tail theory
commercial broadcast station
obscenity
public broadcasting act of 1967
32. Everyone in group should have an equal chance to be selected for the sample
marketplace approach
compulsory license
random sampling
commercial broadcast station
33. Congress direted how to make rules in the law - actions must be registered in Federal Registers - let people know what you're planning - allow public to make comments
Administrative procedures act (APA)
senate
cume
total survey area
34. Created corporation for public broadcasting - grant contracts for programs production - set up connection - encourage creation of new public stations - conduct research/train for public stations
digital payment
public broadcasting act of 1967
limits of advertising
first 10 amendments (bill of rights)
35. House and senate introcude bills into hopper - subcommittess review bill (energy committee - telecom committee) - rule committee decides how to adjust bill - house and senate compromise - sent to president
must carry
Notice of Inquiry (NOI)
clearance
Process of a bill
36. 1700 employees in DC - they get part of their pay from the fees collected by stations that must pay to be regulated by FCC
local control
FCC organization
cash payment for syndication
Public Broadcasting Service (PBS)
37. Commercial minutes available * projected rate = revenue - compare revenue to potential cost
predicted revenue potential
legislative branch
congressional oversight
47 usc 326
38. Must wait 30 days to respond (slow motion debate)
network (national) content
FCC organization
syndicated exclusivity
NPRM (Notice of Proposed rules making)
39. Companies have fewer employees - offer less jobs - and own too much which prevents competition and narrows the content
arbitron
argument against vertical integration
Local content
local ads
40. Deliver content and services via wire - FCC regulations
arbitrary
barter for syndication
network ads
cable television systems
41. Company that negotiates for copyright holders and colelcts fees
sound exchange
syndication
vaste wasteland speech
subscription fee battle
42. # TV's actually on out of all people who own tv
webcasting rates
cutting the cord
Administrative procedures act (APA)
share
43. Annual fee negotiated with licencing organizations to use all of the music controlled by that organization
public broadcasting act of 1967
blanket license
senate - protect IP act
chilling effect
44. Produced by local station or cable system
first 10 amendments (bill of rights)
retransmission consent
Local content
NPRM (Notice of Proposed rules making)
45. Grossely offensive and provokes violent resentment
limits of advertising
clearance
sound exchange
profane
46. Stations purchasing syndicated programs like jeopardy can prevent those programs from appearing on other stations in same market
indecency
digital payment
47 usc 326
syndicated exclusivity
47. Corporation that owns many local cable systems - serve almost 2/3 of subscribers - linked together into clusters
balancing tests
cable business model
Federal reigister:
multiple systems operators
48. Most stations are a part of this and owned by broadcast networks called 'owned&operated' stations
local control
public broadcasting act of 1967
sampling error
station groups
49. Government sets predetermined fee and requires licenses to be granted - cable tv systems for redistribution of works aired on roadcast stations
obscenity
Public - educational - government
point of diminishing return
compulsory license
50. 6 year term - 100 members - 2 from each state regardless of population to protect little states
senate
long tail theory
cash and barter for syndication
share
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