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Telecom Industry Management
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Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Failed neogtiations - high rates from copyright board
Public - educational - government
retransmission consent
cash payment for syndication
problems with copyright fees
2. Publishing war plans
cutting the cord
harming national security
FCC adjudication
Government limits on stations
3. Not quite a commercial but you can't say 'we have the best towels at Target - who is our sponsor - so come on out!'
enhanced underwriting
barter for syndication
cutting the cord
Administrative law judge (ALJ)
4. The estimated numver of household actually tuned in to channel
CPM
Houshold using television (hut)
long tail theory
syndicated exclusivity
5. May ounish indecent broadcasts because - uniquely pervasive - accessable to vhildren
limits of advertising
Process of a bill
fcc vs Pacifics foundation
multiple systems operators
6. Attorney general can seek court order to block foreign sites
Notice of Inquiry (NOI)
demographic
FCC
US house - stop online piracy act (SOPA)
7. Inconsistent - changing mind a lot
senate - protect IP act
obscenity
first amendment
capricious
8. Protects free speech and expression
multiple systems operators
senate
first amendment
argument against vertical integration
9. Bundle programs together in packages sold for monthly fee
Local content
compensation
congressional oversight
cable business model
10. Station writes the syndicator a check for program
station groups
public station funding
nielson
cash payment for syndication
11. Created corporation for public broadcasting - grant contracts for programs production - set up connection - encourage creation of new public stations - conduct research/train for public stations
compulsory license
congressional oversight
public broadcasting act of 1967
network compensation
12. Laws are vague so people change all of their conent to stay away from indecency violations
relaxed
chilling effect
Federal reigister:
first amendment
13. Distribute programs to public tv stations - do not produce their own programs
Public Broadcasting Service (PBS)
argument against vertical integration
fcc vs Pacifics foundation
blanket license
14. Largest local region of a market's listening audience (smaller portion of the total disgnated market area)
share
predicted audience
total survey area
size of sampling
15. Produced by local station or cable system
Local content
constitution
NPRM (Notice of Proposed rules making)
must carry
16. Corporation that owns many local cable systems - serve almost 2/3 of subscribers - linked together into clusters
Government limits on stations
clearance
reverse compensation
multiple systems operators
17. Everyone in group should have an equal chance to be selected for the sample
random sampling
constitution
fcc vs Pacifics foundation
analog payment
18. Stations purchasing syndicated programs like jeopardy can prevent those programs from appearing on other stations in same market
argument against vertical integration
syndicated exclusivity
multiple systems operators
advertising business models
19. 1700 employees in DC - they get part of their pay from the fees collected by stations that must pay to be regulated by FCC
compensation
FCC organization
argument against vertical integration
share
20. People will want to watch trash tv like lesbians and food eating contests and those high ratings will control content. You cannot control content by inserting educational/cultuarl shows
compulsory license
public interest approach
national rep firms
total survey area
21. A lot of different companies in the same industry
argument against vertical integration
horizontal integration
compensation
CPM
22. Purchase programs directly with delivery over broadband
network non duplication rule
long tail theory
Memorandum opion and order (MO&O)
cutting the cord
23. Company that negotiates for copyright holders and colelcts fees
arbitron
sound exchange
reverse compensation
must carry
24. Program produced specifically for syndication (dr. phill - ellen - jeopardy)
80/20 rule
first run syndication
Administrative procedures act (APA)
designated market area
25. Protect freedom of religion - right to protest and petition gov't - right of free speech
house of reps
size of sampling
first 10 amendments (bill of rights)
designated market area
26. Newton minow 1961: there must be an active government role to ensure public interest is being served (tv is trash and we need to make it help public!)
Public Broadcasting Service (PBS)
affiliates
vaste wasteland speech
multiple systems operators
27. Affiliates clear time to air network programs
public station funding
clearance
vaste wasteland speech
network compensation
28. This person pointed out a problem so here is how we will address it
Administrative procedures act (APA)
senate
Memorandum opion and order (MO&O)
designated market area
29. Distribute public radio stations - - Produce own program - classical/jazz music - news/public affairs
limits of advertising
station groups
must carry
National Public Radio (NPR)
30. All metro counties plus counties next to it if they have significant listenership
CPM
syndicated exclusivity
total survey area
commercial broadcast station
31. Creates efficient companies who drive the economy and produce more options and cheaper products for customers
obscenity
Public Broadcasting Service (PBS)
support for vertical integration
designated market area
32. Estimates from representative sample will always be slightly off b/c the sample does not exactly match group being measured
vaste wasteland speech
sampling error
national spot advertising
compulsory license
33. Decision was suddon - not reasoned - or made on the basis of too much power
analog payment
clearance
arbitrary
Notice of Inquiry (NOI)
34. PEG channels
point of diminishing return
first 10 amendments (bill of rights)
Public - educational - government
prior restraint
35. What happened when suddenly cable could provide and pay for all programs and networks decided they want user to pay for programs - networks insist affiliates pay for network programs
prior restraint
designated market area
sound exchange
reverse compensation
36. Must wait 30 days to respond (slow motion debate)
NPRM (Notice of Proposed rules making)
long tail theory
marketplace approach
senate
37. Set by gov't copyright roaylty board
webcasting rates
FCC adjudication
Report and Order (R&O)
predicted audience
38. 50 - 60% government and then subscribers - also business and state gov't
Notice of Inquiry (NOI)
public station funding
clearance
NPRM (Notice of Proposed rules making)
39. Composer/publisher
barter for syndication
must carry
analog payment
nielson
40. Prohibit anyone from promoting foreign websites that illegally sell copyrighted works
subscription fee battle
senate - protect IP act
14 usc 1464
predicted audience
41. Deliver content and services via wire - FCC regulations
chilling effect
first amendment
cable television systems
performance task
42. 80 percent of viewing is on 20 percent of channels/stations - most profit occurs from most popular stations
long tail theory
profane
14 usc 1464
80/20 rule
43. Government sets predetermined fee and requires licenses to be granted - cable tv systems for redistribution of works aired on roadcast stations
limits of advertising
first 10 amendments (bill of rights)
cutting the cord
compulsory license
44. Which control is more limited - local or national?
network ads
local control
chilling effect
arbitron
45. Passed by Congress - set policies with any details congress wants - regulations - Must be consistent with law passed
Federal reigister:
share
Laws
legislative branch
46. Congress can change anything the FCC does by passing a law to overturn a regulation
adjacencies
US house - stop online piracy act (SOPA)
congressional oversight
public station funding
47. Most stations are a part of this and owned by broadcast networks called 'owned&operated' stations
station groups
US house - stop online piracy act (SOPA)
nielson
compensation
48. Do audience measurement for radio
designated market area
argument against vertical integration
CPM
arbitron
49. Combo of money and part of advertising revenue - number one method of syndication
adjacencies
cash and barter for syndication
capricious
How reverse compensation works
50. Cd (composer - recording co. - and publisher) - radio (composer and publisher) - satellite radio (Record co -composer - bpublisher) - webcasting (record co and composer/publisher)
chilling effect
digital payment
clearance
obscenity
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