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Telecom Industry Management
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Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
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Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Annual fee negotiated with licencing organizations to use all of the music controlled by that organization
network/affiliate contract
How reverse compensation works
blanket license
capricious
2. Broadcast indcent media between 10pm and 6am
National Public Radio (NPR)
CPM
predicted audience
safe harbor
3. Broadcast network pays affiliates for use of station
webcasting rates
public station funding
horizontal integration
network compensation
4. Inconsistent - changing mind a lot
cable television systems
constitution
FCC adjudication
capricious
5. Number of households tuned into a channel out of all households actually using their receiver (number of people watching LOST out of all individuals watching TV)
webcasting rates
network compensation
affiliates
share
6. Estimates from representative sample will always be slightly off b/c the sample does not exactly match group being measured
Houshold using television (hut)
advertising business models
sampling error
first 10 amendments (bill of rights)
7. Ad time is perishable - limited to what the viewer will tolerate
analog payment
syndication
predicted audience
limits of advertising
8. Station writes the syndicator a check for program
Report and Order (R&O)
cash payment for syndication
nielson
vertical integration
9. Counties around central cities where tv is most viewed
webcasting rates
FCC organization
designated market area
FNPRM (further notice of proposed rule making
10. Low demand products collectively can be profitable if store/distribution channel is large enough - niche markets will be mroe profictable for low demand products
FCC
long tail theory
predicted audience
enhanced underwriting
11. Holds license from gov't - transmits programs over airwaves - carries commercial messages to promotes products
Administrative procedures act (APA)
profane
national rep firms
commercial broadcast station
12. Broadcast stations and local cable insertions bought by businesses in same marker (grocery - furniture store)
local ads
Government limits on stations
network non duplication rule
subscription fee battle
13. Distributed by broadcast or cable network - they provide 'good morning america' or soaps to fill time if you can't afford to produce content locally
network (national) content
local ads
enhanced underwriting
syndicated exclusivity
14. Stations purchasing syndicated programs like jeopardy can prevent those programs from appearing on other stations in same market
first 10 amendments (bill of rights)
house of reps
Public - educational - government
syndicated exclusivity
15. Corporation that owns many local cable systems - serve almost 2/3 of subscribers - linked together into clusters
vertical integration
Federal reigister:
fcc vs Pacifics foundation
multiple systems operators
16. When a sample reaches a certain size the results are no longer reliable
senate
point of diminishing return
share
indecent
17. # TV's actually on out of all people who own tv
share
syndication
blanket license
must carry
18. A title for the payment of artists for their performance
performance task
first 10 amendments (bill of rights)
syndicated exclusivity
FCC organization
19. Who gets the cash
point of diminishing return
cume
Administrative law judge (ALJ)
compensation
20. Laws are vague so people change all of their conent to stay away from indecency violations
chilling effect
designated market area
obscenity
profane
21. Ads on broadcast and cable networks to reach a national audience
public broadcasting act of 1967
long tail theory
How reverse compensation works
network ads
22. Rule book for the government with legislative - executive - judicial branch
designated market area
constitution
congressional oversight
total survey area
23. Using laws of chance or probability to make estimate about population from small sample of population
indecency
capricious
vaste wasteland speech
sampling
24. The estimated numver of household actually tuned in to channel
share
syndicated exclusivity
Houshold using television (hut)
prior restraint
25. Local stations that transmit programs to viewers over (typically 200 of these)
sampling
affiliates
blanket license
Local content
26. Counties grouped together around most watched stations near central city
obscenity
arbitron
support for vertical integration
designated market area
27. Combo of money and part of advertising revenue - number one method of syndication
share
public interest approach
cash and barter for syndication
first amendment
28. 6 year term - 100 members - 2 from each state regardless of population to protect little states
fcc vs Pacifics foundation
senate
chilling effect
retransmission consent
29. Protect freedom of religion - right to protest and petition gov't - right of free speech
predicted revenue potential
47 usc 326
first 10 amendments (bill of rights)
limits of advertising
30. Language that depicts offensive by contemporary standards for broadcast medium of sexual acktivity or organs
webcasting rates
Administrative law judge (ALJ)
Public - educational - government
indecency
31. A few minutes during network programs for affiliates to insert local commercials
arbitron
Digital Millennium Copyright Act (DMCA)
adjacencies
syndicated exclusivity
32. 2 year term - 435 members - represent districts w/in a state
clearance
compulsory license
must carry
house of reps
33. Acts as a broker between local stations and advertisers - extension of local stations sales staff
national rep firms
network ads
syndicated exclusivity
senate
34. Television is a toaster with pictures and people will watch whatever you put on there
house of reps
marketplace approach
local control
80/20 rule
35. Prohibit anyone from promoting foreign websites that illegally sell copyrighted works
sound exchange
Federal reigister:
senate - protect IP act
Process of a bill
36. Commercial minutes available * projected rate = revenue - compare revenue to potential cost
off network syndication
predicted revenue potential
nielson
cable television systems
37. vague open ended inquiry of 'what should I do?' typically from telecom companies
Notice of Inquiry (NOI)
public interest approach
first 10 amendments (bill of rights)
network compensation
38. Creates efficient companies who drive the economy and produce more options and cheaper products for customers
support for vertical integration
retransmission consent
affiliates
Public - educational - government
39. Program produced specifically for syndication (dr. phill - ellen - jeopardy)
Laws
first run syndication
FCC adjudication
Notice of Inquiry (NOI)
40. Purchase programs directly with delivery over broadband
webcasting rates
cable business model
public interest approach
cutting the cord
41. Must wait 30 days to respond (slow motion debate)
Public Broadcasting Service (PBS)
NPRM (Notice of Proposed rules making)
blanket license
argument against vertical integration
42. Portraying sexual content in an offensive way that has no redeeming quality
off network syndication
Notice of Inquiry (NOI)
public interest approach
obscenity
43. Largest local region of a market's listening audience (smaller portion of the total disgnated market area)
webcasting rates
network ads
house of reps
total survey area
44. One or more markets designated as primary survey area
public station funding
metro survey area (metro)
cable business model
senate - protect IP act
45. Do audience measurement for radio
designated market area
arbitron
Memorandum opion and order (MO&O)
syndicated exclusivity
46. Which control is more limited - local or national?
limits of advertising
local control
network/affiliate contract
vertical integration
47. Cd (composer - recording co. - and publisher) - radio (composer and publisher) - satellite radio (Record co -composer - bpublisher) - webcasting (record co and composer/publisher)
digital payment
congressional oversight
How reverse compensation works
compensation
48. Publishing war plans
non sampling error
clearance
harming national security
vaste wasteland speech
49. Composer/publisher
share
clearance
relaxed
analog payment
50. You own all services for production and distribution
network ads
Houshold using television (hut)
vertical integration
webcasting rates
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