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Telecom Industry Management
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Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
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Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. 2 year term - 435 members - represent districts w/in a state
first 10 amendments (bill of rights)
FCC organization
cume
house of reps
2. Company that negotiates for copyright holders and colelcts fees
libel
sound exchange
Administrative law judge (ALJ)
local control
3. Not quite a commercial but you can't say 'we have the best towels at Target - who is our sponsor - so come on out!'
total survey area
senate - protect IP act
enhanced underwriting
Public Broadcasting Service (PBS)
4. Acts as a broker between local stations and advertisers - extension of local stations sales staff
reverse compensation
blanket license
senate - protect IP act
national rep firms
5. Speech protected by first amendment between adults during safe harbor
first run syndication
enhanced underwriting
indecent
arbitron
6. Publishing a false statement about someone to ruin their reputation
Laws
libel
Administrative law judge (ALJ)
total survey area
7. Most stations are a part of this and owned by broadcast networks called 'owned&operated' stations
safe harbor
station groups
barter for syndication
share
8. Program originally produced for a network now being syndicated (friends - family guy)
off network syndication
station groups
legislative branch
size of sampling
9. Based on network track record
predicted audience
Process of a bill
demographic
vertical integration
10. Sexual content without artistic or political significance
47 usc 326
national spot advertising
cutting the cord
obscenity
11. Broadcast tv stations demand local cable tv systems carry their stations on cable line up - cable gets to carry station for free - no payment to the broadcast station
webcasting rates
compulsory license
NPRM (Notice of Proposed rules making)
must carry
12. Congress - makes laws
legislative branch
FCC
horizontal integration
14 usc 1464
13. National advertisers reaching particular geographic regions by purchasing spots by local stations
Report and Order (R&O)
national spot advertising
obscenity
off network syndication
14. Must wait 30 days to respond (slow motion debate)
NPRM (Notice of Proposed rules making)
national spot advertising
cutting the cord
total survey area
15. Decision was suddon - not reasoned - or made on the basis of too much power
first amendment
relaxed
congressional oversight
arbitrary
16. A title for the payment of artists for their performance
total survey area
performance task
national rep firms
designated market area
17. Cable wants highest fee possible and MSO's want low fees to increase profit margins and keep rates low - MSO's have most leverage
chilling effect
FCC organization
subscription fee battle
clearance
18. Protects free speech and expression
national spot advertising
Laws
affiliates
first amendment
19. Rule book for the government with legislative - executive - judicial branch
subscription fee battle
constitution
indecent
demographic
20. Congress direted how to make rules in the law - actions must be registered in Federal Registers - let people know what you're planning - allow public to make comments
FCC organization
Digital Millennium Copyright Act (DMCA)
national spot advertising
Administrative procedures act (APA)
21. The estimated numver of household actually tuned in to channel
sampling
off network syndication
cume
Houshold using television (hut)
22. Failed neogtiations - high rates from copyright board
cable television systems
cutting the cord
problems with copyright fees
long tail theory
23. House and senate introcude bills into hopper - subcommittess review bill (energy committee - telecom committee) - rule committee decides how to adjust bill - house and senate compromise - sent to president
obscenity
local control
Process of a bill
Notice of Inquiry (NOI)
24. Cable systems may not import other broadcast network affiliates
barter for syndication
FCC adjudication
random sampling
network non duplication rule
25. Using laws of chance or probability to make estimate about population from small sample of population
Houshold using television (hut)
sampling
size of sampling
CPM
26. Attract and retain audiences that can be sold to advertisers
Laws
retransmission consent
advertising business models
FCC organization
27. Congress can change anything the FCC does by passing a law to overturn a regulation
commercial broadcast station
congressional oversight
How reverse compensation works
network ads
28. Publishing war plans
sound exchange
FCC organization
harming national security
marketplace approach
29. Compares relative cost among competing media - abbreviation for 'cost for thousand' - cost for an advertiser to reach 1 -000 people or households - cost of ad/number of households/people
station groups
Laws
CPM
total survey area
30. This person pointed out a problem so here is how we will address it
cutting the cord
syndication
Notice of Inquiry (NOI)
Memorandum opion and order (MO&O)
31. vague open ended inquiry of 'what should I do?' typically from telecom companies
47 usc 326
constitution
Notice of Inquiry (NOI)
adjacencies
32. Negotiates the terms of partnership through a contract
network/affiliate contract
cash payment for syndication
network (national) content
affiliates
33. Everyone in group should have an equal chance to be selected for the sample
house of reps
random sampling
cutting the cord
indecent
34. Passed in 1998 to protect digital works copyrights - illegal to circumvent technology that controls access to a copyrighted work or distribute products that circumvent the technology - no violation if you quickly respond to complaint
FCC adjudication
predicted revenue potential
public broadcasting act of 1967
Digital Millennium Copyright Act (DMCA)
35. Intentional or inadvertent mistake - recording/calculating errors - biased questions - manipulation of results
long tail theory
network non duplication rule
non sampling error
Process of a bill
36. One or more markets designated as primary survey area
advertising business models
Public Broadcasting Service (PBS)
chilling effect
metro survey area (metro)
37. Exclusive broadcast rights for a certain number of episodes - certain number of runs per episode - for a fixed period of time
Federal reigister:
non sampling error
syndicated exclusivity
NPRM (Notice of Proposed rules making)
38. Hearings conducted regarding FCC violations
share
FCC adjudication
FCC
capricious
39. Inconsistent - changing mind a lot
capricious
obscenity
clearance
legislative branch
40. Cd (composer - recording co. - and publisher) - radio (composer and publisher) - satellite radio (Record co -composer - bpublisher) - webcasting (record co and composer/publisher)
chilling effect
digital payment
house of reps
profane
41. All metro counties plus counties next to it if they have significant listenership
total survey area
network non duplication rule
FCC
Process of a bill
42. Deliver content and services via wire - FCC regulations
retransmission consent
cable television systems
demographic
first run syndication
43. Cannot prevent speech over radio
profane
subscription fee battle
47 usc 326
Local content
44. Created corporation for public broadcasting - grant contracts for programs production - set up connection - encourage creation of new public stations - conduct research/train for public stations
cash payment for syndication
Houshold using television (hut)
public broadcasting act of 1967
cutting the cord
45. Courts cannot prevent you from talking but can punish you if your speech violates first amendment
prior restraint
limits of advertising
obscenity
Public Broadcasting Service (PBS)
46. A lot of different companies in the same industry
FCC adjudication
horizontal integration
subscription fee battle
total survey area
47. Do audience measurement for television
nielson
Public Broadcasting Service (PBS)
indecency
sound exchange
48. Counties around central cities where tv is most viewed
public broadcasting act of 1967
house of reps
local ads
designated market area
49. Government sets predetermined fee and requires licenses to be granted - cable tv systems for redistribution of works aired on roadcast stations
47 usc 326
compulsory license
barter for syndication
designated market area
50. Do audience measurement for radio
80/20 rule
argument against vertical integration
reverse compensation
arbitron
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