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Test your basic knowledge |
Telecom Industry Management
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. People will want to watch trash tv like lesbians and food eating contests and those high ratings will control content. You cannot control content by inserting educational/cultuarl shows
problems with copyright fees
share
public interest approach
47 usc 326
2. When a sample reaches a certain size the results are no longer reliable
cable business model
FNPRM (further notice of proposed rule making
point of diminishing return
National Public Radio (NPR)
3. A broadcast station can require cable systems in the stations coverage area to pay for it for the use of its signals - fee can change every 3 years - if they don't agree then they boot off cable for 3 years
retransmission consent
random sampling
cutting the cord
syndicated exclusivity
4. Program produced specifically for syndication (dr. phill - ellen - jeopardy)
vaste wasteland speech
first run syndication
support for vertical integration
national rep firms
5. 50 - 60% government and then subscribers - also business and state gov't
total survey area
designated market area
syndicated exclusivity
public station funding
6. Inconsistent - changing mind a lot
capricious
public interest approach
subscription fee battle
14 usc 1464
7. Broadcast stations and local cable insertions bought by businesses in same marker (grocery - furniture store)
80/20 rule
local ads
Administrative procedures act (APA)
first run syndication
8. Cable wants highest fee possible and MSO's want low fees to increase profit margins and keep rates low - MSO's have most leverage
blanket license
public interest approach
non sampling error
subscription fee battle
9. Congress - makes laws
legislative branch
first amendment
Laws
share
10. Protects free speech and expression
first amendment
indecent
relaxed
performance task
11. Right to frree speech is balanced against the interest of society
arbitron
Administrative law judge (ALJ)
balancing tests
profane
12. Distribute programs to public tv stations - do not produce their own programs
local ads
Public Broadcasting Service (PBS)
adjacencies
constitution
13. Passed in 1998 to protect digital works copyrights - illegal to circumvent technology that controls access to a copyrighted work or distribute products that circumvent the technology - no violation if you quickly respond to complaint
US house - stop online piracy act (SOPA)
Digital Millennium Copyright Act (DMCA)
obscenity
barter for syndication
14. A lot of different companies in the same industry
non sampling error
cutting the cord
horizontal integration
cable television systems
15. 80 percent of viewing is on 20 percent of channels/stations - most profit occurs from most popular stations
random sampling
80/20 rule
size of sampling
predicted audience
16. Largest local region of a market's listening audience (smaller portion of the total disgnated market area)
total survey area
station groups
multiple systems operators
cutting the cord
17. Protect freedom of religion - right to protest and petition gov't - right of free speech
first 10 amendments (bill of rights)
cash and barter for syndication
support for vertical integration
multiple systems operators
18. Acts as a broker between local stations and advertisers - extension of local stations sales staff
station groups
national rep firms
first run syndication
point of diminishing return
19. Prohibit anyone from promoting foreign websites that illegally sell copyrighted works
senate - protect IP act
Government limits on stations
house of reps
performance task
20. Larger the sample - greater the reliability
constitution
cash payment for syndication
size of sampling
share
21. Do audience measurement for television
nielson
station groups
Digital Millennium Copyright Act (DMCA)
off network syndication
22. Set by gov't copyright roaylty board
sound exchange
webcasting rates
arbitron
network ads
23. Sexual content without artistic or political significance
obscenity
cable television systems
Government limits on stations
retransmission consent
24. One or more markets designated as primary survey area
FNPRM (further notice of proposed rule making
national spot advertising
arbitrary
metro survey area (metro)
25. Annual fee negotiated with licencing organizations to use all of the music controlled by that organization
prior restraint
share
house of reps
blanket license
26. Deliver content and services via wire - FCC regulations
marketplace approach
cable television systems
chilling effect
size of sampling
27. Broadcast tv stations demand local cable tv systems carry their stations on cable line up - cable gets to carry station for free - no payment to the broadcast station
total survey area
sampling
cable business model
must carry
28. Created corporation for public broadcasting - grant contracts for programs production - set up connection - encourage creation of new public stations - conduct research/train for public stations
How reverse compensation works
chilling effect
public broadcasting act of 1967
senate - protect IP act
29. Anything obscene indecent or profane over radio will be fined or imprisoned for no more than two years
compensation
cash payment for syndication
national spot advertising
14 usc 1464
30. Publishing a false statement about someone to ruin their reputation
cash and barter for syndication
marketplace approach
libel
house of reps
31. All metro counties plus counties next to it if they have significant listenership
FCC adjudication
total survey area
size of sampling
designated market area
32. Low demand products collectively can be profitable if store/distribution channel is large enough - niche markets will be mroe profictable for low demand products
horizontal integration
fcc vs Pacifics foundation
local control
long tail theory
33. Ads on broadcast and cable networks to reach a national audience
point of diminishing return
compensation
network ads
size of sampling
34. Failed neogtiations - high rates from copyright board
problems with copyright fees
national rep firms
congressional oversight
first run syndication
35. May ounish indecent broadcasts because - uniquely pervasive - accessable to vhildren
harming national security
fcc vs Pacifics foundation
network ads
US house - stop online piracy act (SOPA)
36. Commercial minutes available * projected rate = revenue - compare revenue to potential cost
public interest approach
demographic
station groups
predicted revenue potential
37. Rule book for the government with legislative - executive - judicial branch
US house - stop online piracy act (SOPA)
constitution
Process of a bill
commercial broadcast station
38. Hearings conducted regarding FCC violations
FCC adjudication
long tail theory
cume
house of reps
39. Negotiates the terms of partnership through a contract
support for vertical integration
total survey area
network/affiliate contract
house of reps
40. Non - local programming not licensed/sold to networks - programs licensed/distributed to more than one market - non interconnected broadcast
sound exchange
advertising business models
syndication
national rep firms
41. Program originally produced for a network now being syndicated (friends - family guy)
cable business model
off network syndication
National Public Radio (NPR)
US house - stop online piracy act (SOPA)
42. Language that depicts offensive by contemporary standards for broadcast medium of sexual acktivity or organs
national rep firms
off network syndication
indecency
cable business model
43. Broadcast network pays affiliates for use of station
horizontal integration
indecent
share
network compensation
44. Intentional or inadvertent mistake - recording/calculating errors - biased questions - manipulation of results
non sampling error
analog payment
14 usc 1464
size of sampling
45. Courts cannot prevent you from talking but can punish you if your speech violates first amendment
local ads
problems with copyright fees
Houshold using television (hut)
prior restraint
46. Affiliates pay networks a fee for each subscriber on cable or satellite who can watch their channels
How reverse compensation works
point of diminishing return
local ads
total survey area
47. The estimated numver of household actually tuned in to channel
Houshold using television (hut)
horizontal integration
FCC organization
affiliates
48. Not quite a commercial but you can't say 'we have the best towels at Target - who is our sponsor - so come on out!'
enhanced underwriting
blanket license
limits of advertising
libel
49. Cable systems may not import other broadcast network affiliates
local ads
CPM
network non duplication rule
argument against vertical integration
50. Creates efficient companies who drive the economy and produce more options and cheaper products for customers
network/affiliate contract
legislative branch
horizontal integration
support for vertical integration