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Telecom Industry Management

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Compares relative cost among competing media - abbreviation for 'cost for thousand' - cost for an advertiser to reach 1 -000 people or households - cost of ad/number of households/people






2. Portraying sexual content in an offensive way that has no redeeming quality






3. 'We listened to everyone's comments and now we will do...' - petitions for reconsideration is the last chagne to have FCC reconsider






4. All metro counties plus counties next to it if they have significant listenership






5. Everyone in group should have an equal chance to be selected for the sample






6. Sexual content without artistic or political significance






7. Program produced specifically for syndication (dr. phill - ellen - jeopardy)






8. Hearings conducted regarding FCC violations






9. Protect freedom of religion - right to protest and petition gov't - right of free speech






10. Company that negotiates for copyright holders and colelcts fees






11. Publishing a false statement about someone to ruin their reputation






12. Ad time is perishable - limited to what the viewer will tolerate






13. Most stations are a part of this and owned by broadcast networks called 'owned&operated' stations






14. House and senate introcude bills into hopper - subcommittess review bill (energy committee - telecom committee) - rule committee decides how to adjust bill - house and senate compromise - sent to president






15. Using laws of chance or probability to make estimate about population from small sample of population






16. Exchange of things of like worth like the proft of advertising






17. People will want to watch trash tv like lesbians and food eating contests and those high ratings will control content. You cannot control content by inserting educational/cultuarl shows






18. Which control is more limited - local or national?






19. Counties around central cities where tv is most viewed






20. A broadcast station can require cable systems in the stations coverage area to pay for it for the use of its signals - fee can change every 3 years - if they don't agree then they boot off cable for 3 years






21. This person pointed out a problem so here is how we will address it






22. Must wait 30 days to respond (slow motion debate)






23. Non - local programming not licensed/sold to networks - programs licensed/distributed to more than one market - non interconnected broadcast






24. Attorney general can seek court order to block foreign sites






25. Distribute public radio stations - - Produce own program - classical/jazz music - news/public affairs






26. Attract and retain audiences that can be sold to advertisers






27. Anything obscene indecent or profane over radio will be fined or imprisoned for no more than two years






28. Bundle programs together in packages sold for monthly fee






29. Number of households tuned into a channel out of all households actually using their receiver (number of people watching LOST out of all individuals watching TV)






30. Acts as a broker between local stations and advertisers - extension of local stations sales staff






31. Decision was suddon - not reasoned - or made on the basis of too much power






32. Grossely offensive and provokes violent resentment






33. Cannot prevent speech over radio






34. Passed by Congress - set policies with any details congress wants - regulations - Must be consistent with law passed






35. Speech protected by first amendment between adults during safe harbor






36. Low demand products collectively can be profitable if store/distribution channel is large enough - niche markets will be mroe profictable for low demand products






37. A lot of different companies in the same industry






38. May ounish indecent broadcasts because - uniquely pervasive - accessable to vhildren






39. Focuses on how to fix or address one issue - staff condenses and summariezes problem






40. Composer/publisher






41. Inconsistent - changing mind a lot






42. Stations purchasing syndicated programs like jeopardy can prevent those programs from appearing on other stations in same market






43. Prohibit anyone from promoting foreign websites that illegally sell copyrighted works






44. Set by gov't copyright roaylty board






45. Courts cannot prevent you from talking but can punish you if your speech violates first amendment






46. Distributed by broadcast or cable network - they provide 'good morning america' or soaps to fill time if you can't afford to produce content locally






47. Who gets the cash






48. TV may reach 39% of national audience - no more than 2 stations in market






49. Broadcast network pays affiliates for use of station






50. Largest local region of a market's listening audience (smaller portion of the total disgnated market area)






Can you answer 50 questions in 15 minutes?



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