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Test your basic knowledge |
Telecom Industry Management
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Negotiates the terms of partnership through a contract
syndicated exclusivity
blanket license
network/affiliate contract
network ads
2. 80 percent of viewing is on 20 percent of channels/stations - most profit occurs from most popular stations
syndicated exclusivity
80/20 rule
Administrative procedures act (APA)
subscription fee battle
3. Right to frree speech is balanced against the interest of society
balancing tests
analog payment
constitution
station groups
4. Deliver content and services via wire - FCC regulations
Memorandum opion and order (MO&O)
cable television systems
enhanced underwriting
multiple systems operators
5. Congress direted how to make rules in the law - actions must be registered in Federal Registers - let people know what you're planning - allow public to make comments
Administrative procedures act (APA)
support for vertical integration
NPRM (Notice of Proposed rules making)
Notice of Inquiry (NOI)
6. Portraying sexual content in an offensive way that has no redeeming quality
CPM
obscenity
performance task
cable television systems
7. Company that negotiates for copyright holders and colelcts fees
public broadcasting act of 1967
sound exchange
compensation
arbitron
8. This person pointed out a problem so here is how we will address it
share
Memorandum opion and order (MO&O)
fcc vs Pacifics foundation
advertising business models
9. Cable wants highest fee possible and MSO's want low fees to increase profit margins and keep rates low - MSO's have most leverage
non sampling error
Administrative law judge (ALJ)
subscription fee battle
harming national security
10. Television is a toaster with pictures and people will watch whatever you put on there
syndicated exclusivity
marketplace approach
FCC
first 10 amendments (bill of rights)
11. May ounish indecent broadcasts because - uniquely pervasive - accessable to vhildren
sampling error
fcc vs Pacifics foundation
total survey area
Government limits on stations
12. Larger the sample - greater the reliability
legislative branch
constitution
size of sampling
random sampling
13. Everyone in group should have an equal chance to be selected for the sample
national spot advertising
non sampling error
random sampling
CPM
14. Local stations that transmit programs to viewers over (typically 200 of these)
fcc vs Pacifics foundation
cash payment for syndication
affiliates
cable business model
15. Congress can change anything the FCC does by passing a law to overturn a regulation
Memorandum opion and order (MO&O)
cume
congressional oversight
cutting the cord
16. Commercial minutes available * projected rate = revenue - compare revenue to potential cost
predicted revenue potential
Administrative law judge (ALJ)
long tail theory
prior restraint
17. Broadcast stations and local cable insertions bought by businesses in same marker (grocery - furniture store)
14 usc 1464
prior restraint
Administrative law judge (ALJ)
local ads
18. When a sample reaches a certain size the results are no longer reliable
nielson
total survey area
point of diminishing return
NPRM (Notice of Proposed rules making)
19. Passed by Congress - set policies with any details congress wants - regulations - Must be consistent with law passed
size of sampling
share
designated market area
Laws
20. Station writes the syndicator a check for program
cash payment for syndication
prior restraint
senate
first 10 amendments (bill of rights)
21. A lot of different companies in the same industry
analog payment
webcasting rates
designated market area
horizontal integration
22. All metro counties plus counties next to it if they have significant listenership
total survey area
network compensation
cash payment for syndication
multiple systems operators
23. Conducts hearings - does research - and summarizes the law and violation
Administrative law judge (ALJ)
argument against vertical integration
nielson
analog payment
24. Created corporation for public broadcasting - grant contracts for programs production - set up connection - encourage creation of new public stations - conduct research/train for public stations
public broadcasting act of 1967
network/affiliate contract
network ads
multiple systems operators
25. Do audience measurement for television
first 10 amendments (bill of rights)
point of diminishing return
nielson
congressional oversight
26. Number of households tuned into a channel out of all households actually using their receiver (number of people watching LOST out of all individuals watching TV)
capricious
indecent
share
Process of a bill
27. Bundle programs together in packages sold for monthly fee
prior restraint
arbitron
commercial broadcast station
cable business model
28. Which control is more limited - local or national?
adjacencies
share
senate
local control
29. Counties around central cities where tv is most viewed
nielson
enhanced underwriting
Report and Order (R&O)
designated market area
30. Largest local region of a market's listening audience (smaller portion of the total disgnated market area)
total survey area
subscription fee battle
limits of advertising
reverse compensation
31. Speech protected by first amendment between adults during safe harbor
argument against vertical integration
profane
designated market area
indecent
32. Anything obscene indecent or profane over radio will be fined or imprisoned for no more than two years
public broadcasting act of 1967
predicted revenue potential
14 usc 1464
vertical integration
33. Ad time is perishable - limited to what the viewer will tolerate
public station funding
nielson
limits of advertising
long tail theory
34. # TV's actually on out of all people who own tv
off network syndication
share
multiple systems operators
cable television systems
35. Exchange of things of like worth like the proft of advertising
clearance
constitution
cash and barter for syndication
barter for syndication
36. Hearings conducted regarding FCC violations
sound exchange
safe harbor
indecent
FCC adjudication
37. Sexual content without artistic or political significance
obscenity
affiliates
long tail theory
Public Broadcasting Service (PBS)
38. Who gets the cash
compensation
network/affiliate contract
47 usc 326
national spot advertising
39. Distribute public radio stations - - Produce own program - classical/jazz music - news/public affairs
indecent
National Public Radio (NPR)
congressional oversight
profane
40. Estimates from representative sample will always be slightly off b/c the sample does not exactly match group being measured
Laws
sampling error
size of sampling
Administrative law judge (ALJ)
41. Inconsistent - changing mind a lot
metro survey area (metro)
cable business model
advertising business models
capricious
42. Most stations are a part of this and owned by broadcast networks called 'owned&operated' stations
80/20 rule
public interest approach
cash payment for syndication
station groups
43. Language that depicts offensive by contemporary standards for broadcast medium of sexual acktivity or organs
marketplace approach
enhanced underwriting
station groups
indecency
44. You own all services for production and distribution
Laws
vertical integration
subscription fee battle
libel
45. Publishing a false statement about someone to ruin their reputation
point of diminishing return
cume
prior restraint
libel
46. Low demand products collectively can be profitable if store/distribution channel is large enough - niche markets will be mroe profictable for low demand products
argument against vertical integration
long tail theory
syndicated exclusivity
webcasting rates
47. Intentional or inadvertent mistake - recording/calculating errors - biased questions - manipulation of results
public station funding
non sampling error
affiliates
How reverse compensation works
48. Protect freedom of religion - right to protest and petition gov't - right of free speech
NPRM (Notice of Proposed rules making)
barter for syndication
US house - stop online piracy act (SOPA)
first 10 amendments (bill of rights)
49. The estimated numver of household actually tuned in to channel
first run syndication
sampling
national rep firms
Houshold using television (hut)
50. 5 members - no more than three from each political party - 5 year term - president designates chairman - it helps to have connections
random sampling
syndicated exclusivity
FCC
Notice of Inquiry (NOI)