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Telecom Industry Management
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Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
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Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Sexual content without artistic or political significance
obscenity
Notice of Inquiry (NOI)
Houshold using television (hut)
relaxed
2. Counties around central cities where tv is most viewed
marketplace approach
designated market area
network (national) content
legislative branch
3. Number of households tuned into a channel out of all households actually using their receiver (number of people watching LOST out of all individuals watching TV)
share
arbitrary
barter for syndication
predicted audience
4. One or more markets designated as primary survey area
metro survey area (metro)
total survey area
fcc vs Pacifics foundation
National Public Radio (NPR)
5. Focuses on how to fix or address one issue - staff condenses and summariezes problem
legislative branch
FNPRM (further notice of proposed rule making
national spot advertising
demographic
6. Not quite a commercial but you can't say 'we have the best towels at Target - who is our sponsor - so come on out!'
congressional oversight
enhanced underwriting
NPRM (Notice of Proposed rules making)
share
7. Low demand products collectively can be profitable if store/distribution channel is large enough - niche markets will be mroe profictable for low demand products
FNPRM (further notice of proposed rule making
long tail theory
affiliates
senate - protect IP act
8. Passed by Congress - set policies with any details congress wants - regulations - Must be consistent with law passed
FCC organization
Laws
fcc vs Pacifics foundation
Process of a bill
9. A few minutes during network programs for affiliates to insert local commercials
Process of a bill
47 usc 326
adjacencies
profane
10. Exclusive broadcast rights for a certain number of episodes - certain number of runs per episode - for a fixed period of time
designated market area
syndicated exclusivity
cash payment for syndication
argument against vertical integration
11. Stations purchasing syndicated programs like jeopardy can prevent those programs from appearing on other stations in same market
47 usc 326
harming national security
Local content
syndicated exclusivity
12. Speech protected by first amendment between adults during safe harbor
indecent
constitution
profane
marketplace approach
13. Company that negotiates for copyright holders and colelcts fees
cash and barter for syndication
congressional oversight
sound exchange
senate - protect IP act
14. Government sets predetermined fee and requires licenses to be granted - cable tv systems for redistribution of works aired on roadcast stations
Notice of Inquiry (NOI)
relaxed
prior restraint
compulsory license
15. Must wait 30 days to respond (slow motion debate)
How reverse compensation works
national spot advertising
affiliates
NPRM (Notice of Proposed rules making)
16. 80 percent of viewing is on 20 percent of channels/stations - most profit occurs from most popular stations
first amendment
Laws
80/20 rule
performance task
17. Publishing a false statement about someone to ruin their reputation
National Public Radio (NPR)
harming national security
libel
predicted revenue potential
18. Grossely offensive and provokes violent resentment
must carry
profane
enhanced underwriting
sampling
19. What happened when suddenly cable could provide and pay for all programs and networks decided they want user to pay for programs - networks insist affiliates pay for network programs
congressional oversight
random sampling
FCC
reverse compensation
20. Corporation that owns many local cable systems - serve almost 2/3 of subscribers - linked together into clusters
multiple systems operators
Public Broadcasting Service (PBS)
cutting the cord
safe harbor
21. Compares relative cost among competing media - abbreviation for 'cost for thousand' - cost for an advertiser to reach 1 -000 people or households - cost of ad/number of households/people
indecency
NPRM (Notice of Proposed rules making)
CPM
commercial broadcast station
22. Rule book for the government with legislative - executive - judicial branch
performance task
chilling effect
constitution
marketplace approach
23. Television is a toaster with pictures and people will watch whatever you put on there
horizontal integration
enhanced underwriting
network (national) content
marketplace approach
24. All metro counties plus counties next to it if they have significant listenership
arbitron
barter for syndication
nielson
total survey area
25. Bundle programs together in packages sold for monthly fee
subscription fee battle
enhanced underwriting
cable business model
Laws
26. Congress direted how to make rules in the law - actions must be registered in Federal Registers - let people know what you're planning - allow public to make comments
cume
Administrative procedures act (APA)
national rep firms
vaste wasteland speech
27. Combo of money and part of advertising revenue - number one method of syndication
How reverse compensation works
14 usc 1464
Houshold using television (hut)
cash and barter for syndication
28. Prohibit anyone from promoting foreign websites that illegally sell copyrighted works
cash payment for syndication
constitution
senate - protect IP act
profane
29. Broadcast indcent media between 10pm and 6am
senate - protect IP act
point of diminishing return
80/20 rule
safe harbor
30. 2 year term - 435 members - represent districts w/in a state
house of reps
nielson
cume
profane
31. Set by gov't copyright roaylty board
Notice of Inquiry (NOI)
first run syndication
webcasting rates
national rep firms
32. Dividing people into subgroups based on age - sex - education
demographic
long tail theory
sampling
legislative branch
33. Affiliates pay networks a fee for each subscriber on cable or satellite who can watch their channels
national spot advertising
How reverse compensation works
subscription fee battle
marketplace approach
34. Affiliates clear time to air network programs
support for vertical integration
clearance
Local content
Administrative procedures act (APA)
35. Inconsistent - changing mind a lot
capricious
Houshold using television (hut)
profane
prior restraint
36. Attorney general can seek court order to block foreign sites
Laws
national rep firms
US house - stop online piracy act (SOPA)
vaste wasteland speech
37. Creates efficient companies who drive the economy and produce more options and cheaper products for customers
local control
Federal reigister:
network non duplication rule
support for vertical integration
38. # TV's actually on out of all people who own tv
balancing tests
share
adjacencies
designated market area
39. People will want to watch trash tv like lesbians and food eating contests and those high ratings will control content. You cannot control content by inserting educational/cultuarl shows
cable business model
public interest approach
sampling
Local content
40. Composer/publisher
digital payment
performance task
sound exchange
analog payment
41. National advertisers reaching particular geographic regions by purchasing spots by local stations
performance task
national spot advertising
Digital Millennium Copyright Act (DMCA)
vertical integration
42. May ounish indecent broadcasts because - uniquely pervasive - accessable to vhildren
adjacencies
network ads
predicted revenue potential
fcc vs Pacifics foundation
43. Decision was suddon - not reasoned - or made on the basis of too much power
performance task
Report and Order (R&O)
arbitrary
senate - protect IP act
44. Using laws of chance or probability to make estimate about population from small sample of population
size of sampling
constitution
sampling
harming national security
45. Commercial minutes available * projected rate = revenue - compare revenue to potential cost
cume
Report and Order (R&O)
predicted revenue potential
Administrative law judge (ALJ)
46. Do audience measurement for television
legislative branch
nielson
enhanced underwriting
designated market area
47. Produced by local station or cable system
Local content
argument against vertical integration
libel
FCC organization
48. Congress can change anything the FCC does by passing a law to overturn a regulation
FCC organization
public station funding
syndicated exclusivity
congressional oversight
49. This person pointed out a problem so here is how we will address it
sound exchange
Memorandum opion and order (MO&O)
point of diminishing return
cable television systems
50. Distributed by broadcast or cable network - they provide 'good morning america' or soaps to fill time if you can't afford to produce content locally
designated market area
Laws
syndicated exclusivity
network (national) content
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