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Test your basic knowledge |
Telecom Industry Management
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Failed neogtiations - high rates from copyright board
first run syndication
problems with copyright fees
CPM
local ads
2. Based on network track record
Notice of Inquiry (NOI)
predicted audience
station groups
FCC organization
3. Intentional or inadvertent mistake - recording/calculating errors - biased questions - manipulation of results
long tail theory
horizontal integration
limits of advertising
non sampling error
4. Cable systems may not import other broadcast network affiliates
public interest approach
network non duplication rule
Report and Order (R&O)
syndicated exclusivity
5. This person pointed out a problem so here is how we will address it
network non duplication rule
Laws
digital payment
Memorandum opion and order (MO&O)
6. Focuses on how to fix or address one issue - staff condenses and summariezes problem
chilling effect
cutting the cord
barter for syndication
FNPRM (further notice of proposed rule making
7. Do audience measurement for television
FCC organization
nielson
network (national) content
sampling error
8. Protect freedom of religion - right to protest and petition gov't - right of free speech
FCC
NPRM (Notice of Proposed rules making)
libel
first 10 amendments (bill of rights)
9. Right to frree speech is balanced against the interest of society
Memorandum opion and order (MO&O)
balancing tests
Government limits on stations
horizontal integration
10. Sexual content without artistic or political significance
predicted revenue potential
metro survey area (metro)
obscenity
local control
11. When a sample reaches a certain size the results are no longer reliable
clearance
point of diminishing return
sampling error
predicted audience
12. 1700 employees in DC - they get part of their pay from the fees collected by stations that must pay to be regulated by FCC
FCC organization
Administrative procedures act (APA)
80/20 rule
compensation
13. Program produced specifically for syndication (dr. phill - ellen - jeopardy)
first run syndication
random sampling
metro survey area (metro)
chilling effect
14. Annual fee negotiated with licencing organizations to use all of the music controlled by that organization
public broadcasting act of 1967
prior restraint
blanket license
first run syndication
15. Inconsistent - changing mind a lot
capricious
clearance
Process of a bill
national rep firms
16. Grossely offensive and provokes violent resentment
profane
How reverse compensation works
Public - educational - government
barter for syndication
17. Language that depicts offensive by contemporary standards for broadcast medium of sexual acktivity or organs
fcc vs Pacifics foundation
public interest approach
clearance
indecency
18. All metro counties plus counties next to it if they have significant listenership
balancing tests
random sampling
National Public Radio (NPR)
total survey area
19. Used in calculating unduplicated persons watching a station over a period of time (so if you watch twice - you only count once)
Public - educational - government
compensation
cume
commercial broadcast station
20. Broadcast tv stations demand local cable tv systems carry their stations on cable line up - cable gets to carry station for free - no payment to the broadcast station
cash and barter for syndication
must carry
advertising business models
station groups
21. Most stations are a part of this and owned by broadcast networks called 'owned&operated' stations
station groups
performance task
network (national) content
barter for syndication
22. Counties grouped together around most watched stations near central city
safe harbor
clearance
designated market area
nielson
23. Acts as a broker between local stations and advertisers - extension of local stations sales staff
arbitrary
national rep firms
total survey area
digital payment
24. Cannot prevent speech over radio
47 usc 326
horizontal integration
designated market area
station groups
25. Stations purchasing syndicated programs like jeopardy can prevent those programs from appearing on other stations in same market
Notice of Inquiry (NOI)
fcc vs Pacifics foundation
syndicated exclusivity
FCC
26. 50 - 60% government and then subscribers - also business and state gov't
support for vertical integration
public station funding
harming national security
barter for syndication
27. Attract and retain audiences that can be sold to advertisers
metro survey area (metro)
subscription fee battle
advertising business models
network (national) content
28. Bundle programs together in packages sold for monthly fee
cable business model
sampling error
compensation
designated market area
29. The estimated numver of household actually tuned in to channel
off network syndication
obscenity
nielson
Houshold using television (hut)
30. Non - local programming not licensed/sold to networks - programs licensed/distributed to more than one market - non interconnected broadcast
public interest approach
local control
marketplace approach
syndication
31. Estimates from representative sample will always be slightly off b/c the sample does not exactly match group being measured
sampling error
network (national) content
syndicated exclusivity
problems with copyright fees
32. Television is a toaster with pictures and people will watch whatever you put on there
marketplace approach
local control
syndicated exclusivity
libel
33. A title for the payment of artists for their performance
public interest approach
performance task
metro survey area (metro)
Administrative procedures act (APA)
34. Companies have fewer employees - offer less jobs - and own too much which prevents competition and narrows the content
house of reps
local control
vaste wasteland speech
argument against vertical integration
35. Low demand products collectively can be profitable if store/distribution channel is large enough - niche markets will be mroe profictable for low demand products
webcasting rates
first run syndication
long tail theory
first 10 amendments (bill of rights)
36. A broadcast station can require cable systems in the stations coverage area to pay for it for the use of its signals - fee can change every 3 years - if they don't agree then they boot off cable for 3 years
Report and Order (R&O)
retransmission consent
enhanced underwriting
first 10 amendments (bill of rights)
37. Prohibit anyone from promoting foreign websites that illegally sell copyrighted works
relaxed
senate
compensation
senate - protect IP act
38. Passed by Congress - set policies with any details congress wants - regulations - Must be consistent with law passed
Laws
CPM
legislative branch
local control
39. Congress - makes laws
network/affiliate contract
relaxed
legislative branch
cash and barter for syndication
40. Local stations that transmit programs to viewers over (typically 200 of these)
Public Broadcasting Service (PBS)
affiliates
obscenity
vaste wasteland speech
41. Ad time is perishable - limited to what the viewer will tolerate
limits of advertising
enhanced underwriting
barter for syndication
FCC
42. Congress direted how to make rules in the law - actions must be registered in Federal Registers - let people know what you're planning - allow public to make comments
Administrative procedures act (APA)
FNPRM (further notice of proposed rule making
enhanced underwriting
cable television systems
43. PEG channels
libel
cash and barter for syndication
metro survey area (metro)
Public - educational - government
44. Created corporation for public broadcasting - grant contracts for programs production - set up connection - encourage creation of new public stations - conduct research/train for public stations
total survey area
sampling
public broadcasting act of 1967
demographic
45. Exclusive broadcast rights for a certain number of episodes - certain number of runs per episode - for a fixed period of time
network/affiliate contract
support for vertical integration
cume
syndicated exclusivity
46. 5 members - no more than three from each political party - 5 year term - president designates chairman - it helps to have connections
FCC
cutting the cord
first run syndication
first amendment
47. Larger the sample - greater the reliability
Notice of Inquiry (NOI)
problems with copyright fees
size of sampling
Memorandum opion and order (MO&O)
48. Congress can change anything the FCC does by passing a law to overturn a regulation
congressional oversight
indecent
marketplace approach
legislative branch
49. Courts cannot prevent you from talking but can punish you if your speech violates first amendment
first 10 amendments (bill of rights)
profane
How reverse compensation works
prior restraint
50. Decision was suddon - not reasoned - or made on the basis of too much power
FNPRM (further notice of proposed rule making
non sampling error
chilling effect
arbitrary