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Test your basic knowledge |
Telecom Industry Management
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Created corporation for public broadcasting - grant contracts for programs production - set up connection - encourage creation of new public stations - conduct research/train for public stations
sound exchange
FCC adjudication
Report and Order (R&O)
public broadcasting act of 1967
2. Bundle programs together in packages sold for monthly fee
first run syndication
cable business model
relaxed
webcasting rates
3. Distribute public radio stations - - Produce own program - classical/jazz music - news/public affairs
capricious
80/20 rule
public broadcasting act of 1967
National Public Radio (NPR)
4. Attract and retain audiences that can be sold to advertisers
network non duplication rule
designated market area
advertising business models
station groups
5. House and senate introcude bills into hopper - subcommittess review bill (energy committee - telecom committee) - rule committee decides how to adjust bill - house and senate compromise - sent to president
cash payment for syndication
Process of a bill
size of sampling
CPM
6. Language that depicts offensive by contemporary standards for broadcast medium of sexual acktivity or organs
sound exchange
indecency
support for vertical integration
47 usc 326
7. Number of households tuned into a channel out of all households actually using their receiver (number of people watching LOST out of all individuals watching TV)
demographic
Memorandum opion and order (MO&O)
share
horizontal integration
8. The estimated numver of household actually tuned in to channel
47 usc 326
Houshold using television (hut)
reverse compensation
network ads
9. Based on network track record
Digital Millennium Copyright Act (DMCA)
public interest approach
random sampling
predicted audience
10. Used in calculating unduplicated persons watching a station over a period of time (so if you watch twice - you only count once)
non sampling error
sound exchange
indecency
cume
11. Government sets predetermined fee and requires licenses to be granted - cable tv systems for redistribution of works aired on roadcast stations
blanket license
cutting the cord
compulsory license
share
12. Counties grouped together around most watched stations near central city
designated market area
vaste wasteland speech
local ads
network/affiliate contract
13. Laws are vague so people change all of their conent to stay away from indecency violations
sampling
chilling effect
prior restraint
clearance
14. Station writes the syndicator a check for program
harming national security
cash payment for syndication
enhanced underwriting
predicted audience
15. 2 year term - 435 members - represent districts w/in a state
indecency
house of reps
digital payment
syndicated exclusivity
16. Who gets the cash
legislative branch
designated market area
enhanced underwriting
compensation
17. Set by gov't copyright roaylty board
webcasting rates
designated market area
network (national) content
network/affiliate contract
18. TV may reach 39% of national audience - no more than 2 stations in market
national rep firms
Digital Millennium Copyright Act (DMCA)
Government limits on stations
designated market area
19. Conducts hearings - does research - and summarizes the law and violation
safe harbor
balancing tests
Administrative law judge (ALJ)
FCC
20. Grossely offensive and provokes violent resentment
point of diminishing return
total survey area
off network syndication
profane
21. Ad time is perishable - limited to what the viewer will tolerate
profane
FCC organization
limits of advertising
Houshold using television (hut)
22. Hearings conducted regarding FCC violations
barter for syndication
local ads
profane
FCC adjudication
23. Stations purchasing syndicated programs like jeopardy can prevent those programs from appearing on other stations in same market
digital payment
syndicated exclusivity
syndication
point of diminishing return
24. A few minutes during network programs for affiliates to insert local commercials
first 10 amendments (bill of rights)
legislative branch
adjacencies
webcasting rates
25. Annual fee negotiated with licencing organizations to use all of the music controlled by that organization
Public - educational - government
cume
blanket license
share
26. Cable systems may not import other broadcast network affiliates
chilling effect
multiple systems operators
network non duplication rule
point of diminishing return
27. A title for the payment of artists for their performance
FCC
first amendment
performance task
legislative branch
28. Television is a toaster with pictures and people will watch whatever you put on there
marketplace approach
obscenity
local control
Process of a bill
29. 80 percent of viewing is on 20 percent of channels/stations - most profit occurs from most popular stations
advertising business models
80/20 rule
station groups
reverse compensation
30. 1700 employees in DC - they get part of their pay from the fees collected by stations that must pay to be regulated by FCC
FCC organization
house of reps
14 usc 1464
multiple systems operators
31. Purchase programs directly with delivery over broadband
cutting the cord
first run syndication
station groups
47 usc 326
32. Congress direted how to make rules in the law - actions must be registered in Federal Registers - let people know what you're planning - allow public to make comments
Process of a bill
designated market area
public interest approach
Administrative procedures act (APA)
33. 'We listened to everyone's comments and now we will do...' - petitions for reconsideration is the last chagne to have FCC reconsider
FNPRM (further notice of proposed rule making
Report and Order (R&O)
indecent
relaxed
34. Cable wants highest fee possible and MSO's want low fees to increase profit margins and keep rates low - MSO's have most leverage
subscription fee battle
network ads
nielson
FCC organization
35. Largest local region of a market's listening audience (smaller portion of the total disgnated market area)
total survey area
first run syndication
station groups
How reverse compensation works
36. Everyone in group should have an equal chance to be selected for the sample
Digital Millennium Copyright Act (DMCA)
network ads
random sampling
argument against vertical integration
37. Deliver content and services via wire - FCC regulations
public interest approach
indecent
share
cable television systems
38. When a sample reaches a certain size the results are no longer reliable
FCC
Administrative procedures act (APA)
compulsory license
point of diminishing return
39. Most stations are a part of this and owned by broadcast networks called 'owned&operated' stations
adjacencies
station groups
sampling error
safe harbor
40. Produced by local station or cable system
predicted revenue potential
FCC
problems with copyright fees
Local content
41. Holds license from gov't - transmits programs over airwaves - carries commercial messages to promotes products
must carry
commercial broadcast station
capricious
Public Broadcasting Service (PBS)
42. Companies have fewer employees - offer less jobs - and own too much which prevents competition and narrows the content
CPM
FCC organization
subscription fee battle
argument against vertical integration
43. A lot of different companies in the same industry
US house - stop online piracy act (SOPA)
first run syndication
horizontal integration
National Public Radio (NPR)
44. Do audience measurement for radio
arbitron
relaxed
syndication
safe harbor
45. This person pointed out a problem so here is how we will address it
share
cable business model
Memorandum opion and order (MO&O)
harming national security
46. Congress - makes laws
legislative branch
cutting the cord
performance task
Memorandum opion and order (MO&O)
47. Comprehensive review of licensing and regulating operations from FCC
indecency
libel
multiple systems operators
Federal reigister:
48. Exclusive broadcast rights for a certain number of episodes - certain number of runs per episode - for a fixed period of time
designated market area
Public Broadcasting Service (PBS)
station groups
syndicated exclusivity
49. Cannot prevent speech over radio
Memorandum opion and order (MO&O)
National Public Radio (NPR)
argument against vertical integration
47 usc 326
50. 5 members - no more than three from each political party - 5 year term - president designates chairman - it helps to have connections
FCC
balancing tests
legislative branch
station groups