Test your basic knowledge |

Telecom Industry Management

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Purchase programs directly with delivery over broadband






2. Must wait 30 days to respond (slow motion debate)






3. Corporation that owns many local cable systems - serve almost 2/3 of subscribers - linked together into clusters






4. Language that depicts offensive by contemporary standards for broadcast medium of sexual acktivity or organs






5. A lot of different companies in the same industry






6. 6 year term - 100 members - 2 from each state regardless of population to protect little states






7. Based on network track record






8. Low demand products collectively can be profitable if store/distribution channel is large enough - niche markets will be mroe profictable for low demand products






9. Acts as a broker between local stations and advertisers - extension of local stations sales staff






10. 'We listened to everyone's comments and now we will do...' - petitions for reconsideration is the last chagne to have FCC reconsider






11. May ounish indecent broadcasts because - uniquely pervasive - accessable to vhildren






12. Courts cannot prevent you from talking but can punish you if your speech violates first amendment






13. Which control is more limited - local or national?






14. Ad time is perishable - limited to what the viewer will tolerate






15. Passed in 1998 to protect digital works copyrights - illegal to circumvent technology that controls access to a copyrighted work or distribute products that circumvent the technology - no violation if you quickly respond to complaint






16. Using laws of chance or probability to make estimate about population from small sample of population






17. Hearings conducted regarding FCC violations






18. Affiliates pay networks a fee for each subscriber on cable or satellite who can watch their channels






19. Combo of money and part of advertising revenue - number one method of syndication






20. Failed neogtiations - high rates from copyright board






21. Number of households tuned into a channel out of all households actually using their receiver (number of people watching LOST out of all individuals watching TV)






22. The estimated numver of household actually tuned in to channel






23. Everyone in group should have an equal chance to be selected for the sample






24. Broadcast indcent media between 10pm and 6am






25. One or more markets designated as primary survey area






26. Inconsistent - changing mind a lot






27. A few minutes during network programs for affiliates to insert local commercials






28. Government limits on group ownership have been stressed or relaxed over years






29. Dividing people into subgroups based on age - sex - education






30. Broadcast stations and local cable insertions bought by businesses in same marker (grocery - furniture store)






31. A title for the payment of artists for their performance






32. This person pointed out a problem so here is how we will address it






33. Not quite a commercial but you can't say 'we have the best towels at Target - who is our sponsor - so come on out!'






34. Attract and retain audiences that can be sold to advertisers






35. Stations purchasing syndicated programs like jeopardy can prevent those programs from appearing on other stations in same market






36. Exchange of things of like worth like the proft of advertising






37. Comprehensive review of licensing and regulating operations from FCC






38. Non - local programming not licensed/sold to networks - programs licensed/distributed to more than one market - non interconnected broadcast






39. Local stations that transmit programs to viewers over (typically 200 of these)






40. People will want to watch trash tv like lesbians and food eating contests and those high ratings will control content. You cannot control content by inserting educational/cultuarl shows






41. Cannot prevent speech over radio






42. Largest local region of a market's listening audience (smaller portion of the total disgnated market area)






43. Sexual content without artistic or political significance






44. Do audience measurement for television






45. All metro counties plus counties next to it if they have significant listenership






46. National advertisers reaching particular geographic regions by purchasing spots by local stations






47. Congress can change anything the FCC does by passing a law to overturn a regulation






48. Compares relative cost among competing media - abbreviation for 'cost for thousand' - cost for an advertiser to reach 1 -000 people or households - cost of ad/number of households/people






49. Broadcast network pays affiliates for use of station






50. Publishing a false statement about someone to ruin their reputation