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Test your basic knowledge |
Telecom Industry Management
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Which control is more limited - local or national?
local control
congressional oversight
designated market area
cash payment for syndication
2. vague open ended inquiry of 'what should I do?' typically from telecom companies
FCC organization
reverse compensation
Notice of Inquiry (NOI)
syndication
3. Companies have fewer employees - offer less jobs - and own too much which prevents competition and narrows the content
cutting the cord
retransmission consent
argument against vertical integration
arbitrary
4. Distributed by broadcast or cable network - they provide 'good morning america' or soaps to fill time if you can't afford to produce content locally
arbitrary
Digital Millennium Copyright Act (DMCA)
network (national) content
indecent
5. Protects free speech and expression
digital payment
obscenity
reverse compensation
first amendment
6. All metro counties plus counties next to it if they have significant listenership
senate
NPRM (Notice of Proposed rules making)
legislative branch
total survey area
7. Low demand products collectively can be profitable if store/distribution channel is large enough - niche markets will be mroe profictable for low demand products
cume
Public Broadcasting Service (PBS)
cutting the cord
long tail theory
8. Station writes the syndicator a check for program
80/20 rule
first 10 amendments (bill of rights)
cash payment for syndication
national rep firms
9. Company that negotiates for copyright holders and colelcts fees
enhanced underwriting
sampling
public interest approach
sound exchange
10. This person pointed out a problem so here is how we will address it
Memorandum opion and order (MO&O)
Notice of Inquiry (NOI)
profane
constitution
11. Dividing people into subgroups based on age - sex - education
share
Public Broadcasting Service (PBS)
demographic
sampling error
12. Who gets the cash
capricious
total survey area
compensation
sampling
13. Protect freedom of religion - right to protest and petition gov't - right of free speech
FCC
long tail theory
first 10 amendments (bill of rights)
local ads
14. Produced by local station or cable system
capricious
national rep firms
Local content
sampling error
15. Decision was suddon - not reasoned - or made on the basis of too much power
sampling error
share
arbitrary
network non duplication rule
16. 'We listened to everyone's comments and now we will do...' - petitions for reconsideration is the last chagne to have FCC reconsider
Report and Order (R&O)
network compensation
Laws
metro survey area (metro)
17. Must wait 30 days to respond (slow motion debate)
47 usc 326
NPRM (Notice of Proposed rules making)
clearance
US house - stop online piracy act (SOPA)
18. You own all services for production and distribution
Houshold using television (hut)
performance task
vertical integration
FCC organization
19. Hearings conducted regarding FCC violations
public interest approach
station groups
FCC adjudication
legislative branch
20. A title for the payment of artists for their performance
performance task
sound exchange
Digital Millennium Copyright Act (DMCA)
cable business model
21. Exchange of things of like worth like the proft of advertising
clearance
network (national) content
capricious
barter for syndication
22. Ads on broadcast and cable networks to reach a national audience
fcc vs Pacifics foundation
public station funding
network ads
barter for syndication
23. Distribute public radio stations - - Produce own program - classical/jazz music - news/public affairs
indecency
National Public Radio (NPR)
senate
Federal reigister:
24. Used in calculating unduplicated persons watching a station over a period of time (so if you watch twice - you only count once)
first run syndication
cume
obscenity
Houshold using television (hut)
25. Corporation that owns many local cable systems - serve almost 2/3 of subscribers - linked together into clusters
multiple systems operators
compulsory license
non sampling error
Houshold using television (hut)
26. Everyone in group should have an equal chance to be selected for the sample
random sampling
FCC adjudication
problems with copyright fees
senate
27. Courts cannot prevent you from talking but can punish you if your speech violates first amendment
prior restraint
share
relaxed
first amendment
28. PEG channels
Public - educational - government
share
performance task
FCC
29. Inconsistent - changing mind a lot
house of reps
performance task
How reverse compensation works
capricious
30. 80 percent of viewing is on 20 percent of channels/stations - most profit occurs from most popular stations
80/20 rule
affiliates
cable business model
public broadcasting act of 1967
31. A lot of different companies in the same industry
senate
arbitron
horizontal integration
compensation
32. Cannot prevent speech over radio
FNPRM (further notice of proposed rule making
47 usc 326
first amendment
predicted revenue potential
33. Created corporation for public broadcasting - grant contracts for programs production - set up connection - encourage creation of new public stations - conduct research/train for public stations
80/20 rule
arbitron
sampling
public broadcasting act of 1967
34. Cd (composer - recording co. - and publisher) - radio (composer and publisher) - satellite radio (Record co -composer - bpublisher) - webcasting (record co and composer/publisher)
congressional oversight
cutting the cord
arbitrary
digital payment
35. People will want to watch trash tv like lesbians and food eating contests and those high ratings will control content. You cannot control content by inserting educational/cultuarl shows
performance task
congressional oversight
indecency
public interest approach
36. Failed neogtiations - high rates from copyright board
station groups
non sampling error
problems with copyright fees
Notice of Inquiry (NOI)
37. Broadcast tv stations demand local cable tv systems carry their stations on cable line up - cable gets to carry station for free - no payment to the broadcast station
retransmission consent
Report and Order (R&O)
must carry
analog payment
38. Publishing a false statement about someone to ruin their reputation
reverse compensation
house of reps
libel
arbitrary
39. Composer/publisher
syndicated exclusivity
senate - protect IP act
analog payment
off network syndication
40. Estimates from representative sample will always be slightly off b/c the sample does not exactly match group being measured
FCC organization
sampling error
80/20 rule
total survey area
41. Largest local region of a market's listening audience (smaller portion of the total disgnated market area)
local ads
legislative branch
total survey area
chilling effect
42. Cable wants highest fee possible and MSO's want low fees to increase profit margins and keep rates low - MSO's have most leverage
subscription fee battle
Local content
metro survey area (metro)
clearance
43. National advertisers reaching particular geographic regions by purchasing spots by local stations
national spot advertising
affiliates
public interest approach
Memorandum opion and order (MO&O)
44. When a sample reaches a certain size the results are no longer reliable
point of diminishing return
profane
sound exchange
limits of advertising
45. Affiliates pay networks a fee for each subscriber on cable or satellite who can watch their channels
How reverse compensation works
must carry
first run syndication
limits of advertising
46. 2 year term - 435 members - represent districts w/in a state
congressional oversight
house of reps
multiple systems operators
syndicated exclusivity
47. # TV's actually on out of all people who own tv
share
network compensation
National Public Radio (NPR)
barter for syndication
48. Broadcast network pays affiliates for use of station
public station funding
adjacencies
profane
network compensation
49. Program originally produced for a network now being syndicated (friends - family guy)
reverse compensation
off network syndication
Public - educational - government
balancing tests
50. Set by gov't copyright roaylty board
argument against vertical integration
webcasting rates
cutting the cord
Government limits on stations