Test your basic knowledge |

Telecom Industry Management

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. You own all services for production and distribution






2. Newton minow 1961: there must be an active government role to ensure public interest is being served (tv is trash and we need to make it help public!)






3. A broadcast station can require cable systems in the stations coverage area to pay for it for the use of its signals - fee can change every 3 years - if they don't agree then they boot off cable for 3 years






4. Prohibit anyone from promoting foreign websites that illegally sell copyrighted works






5. 'We listened to everyone's comments and now we will do...' - petitions for reconsideration is the last chagne to have FCC reconsider






6. Produced by local station or cable system






7. Do audience measurement for television






8. Broadcast tv stations demand local cable tv systems carry their stations on cable line up - cable gets to carry station for free - no payment to the broadcast station






9. Broadcast indcent media between 10pm and 6am






10. Exclusive broadcast rights for a certain number of episodes - certain number of runs per episode - for a fixed period of time






11. People will want to watch trash tv like lesbians and food eating contests and those high ratings will control content. You cannot control content by inserting educational/cultuarl shows






12. A lot of different companies in the same industry






13. Ad time is perishable - limited to what the viewer will tolerate






14. Number of households tuned into a channel out of all households actually using their receiver (number of people watching LOST out of all individuals watching TV)






15. Purchase programs directly with delivery over broadband






16. Do audience measurement for radio






17. Company that negotiates for copyright holders and colelcts fees






18. Program originally produced for a network now being syndicated (friends - family guy)






19. Not quite a commercial but you can't say 'we have the best towels at Target - who is our sponsor - so come on out!'






20. Comprehensive review of licensing and regulating operations from FCC






21. Station writes the syndicator a check for program






22. Estimates from representative sample will always be slightly off b/c the sample does not exactly match group being measured






23. Set by gov't copyright roaylty board






24. Most stations are a part of this and owned by broadcast networks called 'owned&operated' stations






25. Low demand products collectively can be profitable if store/distribution channel is large enough - niche markets will be mroe profictable for low demand products






26. Failed neogtiations - high rates from copyright board






27. Broadcast stations and local cable insertions bought by businesses in same marker (grocery - furniture store)






28. Protect freedom of religion - right to protest and petition gov't - right of free speech






29. Used in calculating unduplicated persons watching a station over a period of time (so if you watch twice - you only count once)






30. Inconsistent - changing mind a lot






31. A few minutes during network programs for affiliates to insert local commercials






32. Commercial minutes available * projected rate = revenue - compare revenue to potential cost






33. Government sets predetermined fee and requires licenses to be granted - cable tv systems for redistribution of works aired on roadcast stations






34. Acts as a broker between local stations and advertisers - extension of local stations sales staff






35. Congress can change anything the FCC does by passing a law to overturn a regulation






36. Composer/publisher






37. 2 year term - 435 members - represent districts w/in a state






38. Congress - makes laws






39. Government limits on group ownership have been stressed or relaxed over years






40. 1700 employees in DC - they get part of their pay from the fees collected by stations that must pay to be regulated by FCC






41. Annual fee negotiated with licencing organizations to use all of the music controlled by that organization






42. Based on network track record






43. Counties grouped together around most watched stations near central city






44. Rule book for the government with legislative - executive - judicial branch






45. Bundle programs together in packages sold for monthly fee






46. Focuses on how to fix or address one issue - staff condenses and summariezes problem






47. Using laws of chance or probability to make estimate about population from small sample of population






48. Right to frree speech is balanced against the interest of society






49. Exchange of things of like worth like the proft of advertising






50. Distribute programs to public tv stations - do not produce their own programs