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Test your basic knowledge |
Telecom Industry Management
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Deliver content and services via wire - FCC regulations
cable television systems
FCC organization
metro survey area (metro)
47 usc 326
2. Program originally produced for a network now being syndicated (friends - family guy)
Local content
Digital Millennium Copyright Act (DMCA)
off network syndication
webcasting rates
3. Sexual content without artistic or political significance
obscenity
public station funding
14 usc 1464
Houshold using television (hut)
4. May ounish indecent broadcasts because - uniquely pervasive - accessable to vhildren
limits of advertising
Federal reigister:
fcc vs Pacifics foundation
80/20 rule
5. Who gets the cash
local ads
compensation
Houshold using television (hut)
cume
6. Not quite a commercial but you can't say 'we have the best towels at Target - who is our sponsor - so come on out!'
barter for syndication
enhanced underwriting
nielson
public broadcasting act of 1967
7. Commercial minutes available * projected rate = revenue - compare revenue to potential cost
adjacencies
marketplace approach
predicted revenue potential
commercial broadcast station
8. Rule book for the government with legislative - executive - judicial branch
obscenity
harming national security
constitution
cable television systems
9. Stations purchasing syndicated programs like jeopardy can prevent those programs from appearing on other stations in same market
syndicated exclusivity
vertical integration
blanket license
problems with copyright fees
10. Protect freedom of religion - right to protest and petition gov't - right of free speech
relaxed
first 10 amendments (bill of rights)
nielson
capricious
11. Annual fee negotiated with licencing organizations to use all of the music controlled by that organization
station groups
blanket license
local control
NPRM (Notice of Proposed rules making)
12. Government sets predetermined fee and requires licenses to be granted - cable tv systems for redistribution of works aired on roadcast stations
compulsory license
network ads
Houshold using television (hut)
first 10 amendments (bill of rights)
13. Attract and retain audiences that can be sold to advertisers
blanket license
performance task
advertising business models
chilling effect
14. TV may reach 39% of national audience - no more than 2 stations in market
first 10 amendments (bill of rights)
relaxed
Government limits on stations
balancing tests
15. Cable systems may not import other broadcast network affiliates
network non duplication rule
designated market area
predicted audience
national spot advertising
16. Courts cannot prevent you from talking but can punish you if your speech violates first amendment
prior restraint
commercial broadcast station
local control
designated market area
17. Inconsistent - changing mind a lot
capricious
problems with copyright fees
national rep firms
fcc vs Pacifics foundation
18. Used in calculating unduplicated persons watching a station over a period of time (so if you watch twice - you only count once)
point of diminishing return
public interest approach
cume
designated market area
19. Combo of money and part of advertising revenue - number one method of syndication
sampling
cash and barter for syndication
How reverse compensation works
advertising business models
20. A lot of different companies in the same industry
horizontal integration
FCC organization
network/affiliate contract
Process of a bill
21. Publishing war plans
station groups
FNPRM (further notice of proposed rule making
harming national security
designated market area
22. This person pointed out a problem so here is how we will address it
network (national) content
Memorandum opion and order (MO&O)
first 10 amendments (bill of rights)
digital payment
23. Distribute public radio stations - - Produce own program - classical/jazz music - news/public affairs
local control
share
predicted audience
National Public Radio (NPR)
24. Corporation that owns many local cable systems - serve almost 2/3 of subscribers - linked together into clusters
cable television systems
multiple systems operators
performance task
demographic
25. Composer/publisher
horizontal integration
Local content
analog payment
Memorandum opion and order (MO&O)
26. Set by gov't copyright roaylty board
syndicated exclusivity
subscription fee battle
senate - protect IP act
webcasting rates
27. Counties around central cities where tv is most viewed
sampling
National Public Radio (NPR)
designated market area
must carry
28. Broadcast stations and local cable insertions bought by businesses in same marker (grocery - furniture store)
share
public broadcasting act of 1967
predicted audience
local ads
29. Counties grouped together around most watched stations near central city
senate - protect IP act
designated market area
How reverse compensation works
chilling effect
30. Company that negotiates for copyright holders and colelcts fees
advertising business models
retransmission consent
non sampling error
sound exchange
31. Distribute programs to public tv stations - do not produce their own programs
retransmission consent
barter for syndication
capricious
Public Broadcasting Service (PBS)
32. Protects free speech and expression
first amendment
total survey area
syndication
enhanced underwriting
33. Everyone in group should have an equal chance to be selected for the sample
retransmission consent
network (national) content
random sampling
metro survey area (metro)
34. Affiliates pay networks a fee for each subscriber on cable or satellite who can watch their channels
cash and barter for syndication
How reverse compensation works
sampling error
Federal reigister:
35. Exchange of things of like worth like the proft of advertising
How reverse compensation works
FCC organization
barter for syndication
FCC adjudication
36. Negotiates the terms of partnership through a contract
local control
analog payment
cume
network/affiliate contract
37. Laws are vague so people change all of their conent to stay away from indecency violations
prior restraint
random sampling
public broadcasting act of 1967
chilling effect
38. Using laws of chance or probability to make estimate about population from small sample of population
marketplace approach
Administrative law judge (ALJ)
Public - educational - government
sampling
39. Affiliates clear time to air network programs
support for vertical integration
arbitron
syndicated exclusivity
clearance
40. Bundle programs together in packages sold for monthly fee
cable business model
marketplace approach
senate
Public - educational - government
41. Local stations that transmit programs to viewers over (typically 200 of these)
network non duplication rule
long tail theory
affiliates
public broadcasting act of 1967
42. Intentional or inadvertent mistake - recording/calculating errors - biased questions - manipulation of results
non sampling error
designated market area
compensation
problems with copyright fees
43. Larger the sample - greater the reliability
size of sampling
network ads
cash payment for syndication
local ads
44. Congress direted how to make rules in the law - actions must be registered in Federal Registers - let people know what you're planning - allow public to make comments
Local content
Administrative procedures act (APA)
Laws
webcasting rates
45. House and senate introcude bills into hopper - subcommittess review bill (energy committee - telecom committee) - rule committee decides how to adjust bill - house and senate compromise - sent to president
legislative branch
share
Public - educational - government
Process of a bill
46. Anything obscene indecent or profane over radio will be fined or imprisoned for no more than two years
horizontal integration
balancing tests
14 usc 1464
Public Broadcasting Service (PBS)
47. Acts as a broker between local stations and advertisers - extension of local stations sales staff
national rep firms
public station funding
obscenity
14 usc 1464
48. Most stations are a part of this and owned by broadcast networks called 'owned&operated' stations
station groups
national rep firms
house of reps
random sampling
49. Prohibit anyone from promoting foreign websites that illegally sell copyrighted works
public station funding
senate - protect IP act
FCC organization
capricious
50. Ads on broadcast and cable networks to reach a national audience
network ads
random sampling
predicted revenue potential
station groups