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Test your basic knowledge |
Telecom Industry Management
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Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Publishing war plans
cash payment for syndication
libel
harming national security
enhanced underwriting
2. Passed by Congress - set policies with any details congress wants - regulations - Must be consistent with law passed
Laws
47 usc 326
libel
CPM
3. Comprehensive review of licensing and regulating operations from FCC
fcc vs Pacifics foundation
Federal reigister:
designated market area
must carry
4. Corporation that owns many local cable systems - serve almost 2/3 of subscribers - linked together into clusters
multiple systems operators
commercial broadcast station
predicted revenue potential
nielson
5. Acts as a broker between local stations and advertisers - extension of local stations sales staff
demographic
capricious
Laws
national rep firms
6. Broadcast indcent media between 10pm and 6am
safe harbor
subscription fee battle
FNPRM (further notice of proposed rule making
Public - educational - government
7. Congress can change anything the FCC does by passing a law to overturn a regulation
congressional oversight
local control
safe harbor
Administrative law judge (ALJ)
8. Based on network track record
How reverse compensation works
size of sampling
predicted audience
argument against vertical integration
9. Produced by local station or cable system
Local content
digital payment
first run syndication
Administrative law judge (ALJ)
10. You own all services for production and distribution
vertical integration
cable business model
size of sampling
network non duplication rule
11. People will want to watch trash tv like lesbians and food eating contests and those high ratings will control content. You cannot control content by inserting educational/cultuarl shows
total survey area
Public - educational - government
compulsory license
public interest approach
12. Purchase programs directly with delivery over broadband
network (national) content
FNPRM (further notice of proposed rule making
compulsory license
cutting the cord
13. Passed in 1998 to protect digital works copyrights - illegal to circumvent technology that controls access to a copyrighted work or distribute products that circumvent the technology - no violation if you quickly respond to complaint
Digital Millennium Copyright Act (DMCA)
legislative branch
profane
Notice of Inquiry (NOI)
14. Protect freedom of religion - right to protest and petition gov't - right of free speech
nielson
first 10 amendments (bill of rights)
relaxed
Administrative law judge (ALJ)
15. What happened when suddenly cable could provide and pay for all programs and networks decided they want user to pay for programs - networks insist affiliates pay for network programs
retransmission consent
senate
reverse compensation
National Public Radio (NPR)
16. Deliver content and services via wire - FCC regulations
congressional oversight
Digital Millennium Copyright Act (DMCA)
cable television systems
Process of a bill
17. Grossely offensive and provokes violent resentment
arbitrary
capricious
syndicated exclusivity
profane
18. Cd (composer - recording co. - and publisher) - radio (composer and publisher) - satellite radio (Record co -composer - bpublisher) - webcasting (record co and composer/publisher)
total survey area
digital payment
libel
first run syndication
19. A title for the payment of artists for their performance
chilling effect
47 usc 326
performance task
retransmission consent
20. Counties grouped together around most watched stations near central city
network/affiliate contract
webcasting rates
designated market area
off network syndication
21. Decision was suddon - not reasoned - or made on the basis of too much power
analog payment
arbitrary
cash and barter for syndication
Memorandum opion and order (MO&O)
22. Attract and retain audiences that can be sold to advertisers
advertising business models
cable business model
profane
predicted audience
23. Television is a toaster with pictures and people will watch whatever you put on there
indecency
How reverse compensation works
marketplace approach
affiliates
24. Sexual content without artistic or political significance
network non duplication rule
network ads
Memorandum opion and order (MO&O)
obscenity
25. Annual fee negotiated with licencing organizations to use all of the music controlled by that organization
blanket license
How reverse compensation works
cable television systems
14 usc 1464
26. Companies have fewer employees - offer less jobs - and own too much which prevents competition and narrows the content
size of sampling
FCC adjudication
compensation
argument against vertical integration
27. Counties around central cities where tv is most viewed
Administrative law judge (ALJ)
network compensation
designated market area
advertising business models
28. Affiliates clear time to air network programs
profane
clearance
house of reps
long tail theory
29. Language that depicts offensive by contemporary standards for broadcast medium of sexual acktivity or organs
syndication
subscription fee battle
indecency
prior restraint
30. Creates efficient companies who drive the economy and produce more options and cheaper products for customers
designated market area
support for vertical integration
Public Broadcasting Service (PBS)
analog payment
31. Negotiates the terms of partnership through a contract
relaxed
sampling error
network/affiliate contract
total survey area
32. # TV's actually on out of all people who own tv
local ads
share
public station funding
total survey area
33. Broadcast tv stations demand local cable tv systems carry their stations on cable line up - cable gets to carry station for free - no payment to the broadcast station
indecency
must carry
local ads
National Public Radio (NPR)
34. Ad time is perishable - limited to what the viewer will tolerate
limits of advertising
share
non sampling error
14 usc 1464
35. A few minutes during network programs for affiliates to insert local commercials
adjacencies
size of sampling
congressional oversight
Report and Order (R&O)
36. 80 percent of viewing is on 20 percent of channels/stations - most profit occurs from most popular stations
80/20 rule
National Public Radio (NPR)
station groups
local control
37. Must wait 30 days to respond (slow motion debate)
clearance
NPRM (Notice of Proposed rules making)
capricious
Notice of Inquiry (NOI)
38. Right to frree speech is balanced against the interest of society
barter for syndication
balancing tests
indecent
80/20 rule
39. A lot of different companies in the same industry
Public - educational - government
performance task
horizontal integration
clearance
40. Inconsistent - changing mind a lot
local control
capricious
Public Broadcasting Service (PBS)
network/affiliate contract
41. Distribute programs to public tv stations - do not produce their own programs
argument against vertical integration
sound exchange
local ads
Public Broadcasting Service (PBS)
42. Estimates from representative sample will always be slightly off b/c the sample does not exactly match group being measured
off network syndication
sampling error
Notice of Inquiry (NOI)
multiple systems operators
43. Number of households tuned into a channel out of all households actually using their receiver (number of people watching LOST out of all individuals watching TV)
long tail theory
congressional oversight
arbitrary
share
44. Focuses on how to fix or address one issue - staff condenses and summariezes problem
FNPRM (further notice of proposed rule making
long tail theory
compulsory license
total survey area
45. Broadcast stations and local cable insertions bought by businesses in same marker (grocery - furniture store)
network ads
local ads
indecency
barter for syndication
46. Not quite a commercial but you can't say 'we have the best towels at Target - who is our sponsor - so come on out!'
enhanced underwriting
syndication
Public - educational - government
cume
47. Prohibit anyone from promoting foreign websites that illegally sell copyrighted works
nielson
senate - protect IP act
compensation
Public - educational - government
48. Laws are vague so people change all of their conent to stay away from indecency violations
balancing tests
house of reps
chilling effect
harming national security
49. 1700 employees in DC - they get part of their pay from the fees collected by stations that must pay to be regulated by FCC
FCC organization
Administrative law judge (ALJ)
local control
arbitrary
50. Hearings conducted regarding FCC violations
marketplace approach
horizontal integration
FCC adjudication
obscenity
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