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Test your basic knowledge |
Telecom Industry Management
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A title for the payment of artists for their performance
cash and barter for syndication
harming national security
performance task
libel
2. Protect freedom of religion - right to protest and petition gov't - right of free speech
Laws
predicted audience
size of sampling
first 10 amendments (bill of rights)
3. Broadcast stations and local cable insertions bought by businesses in same marker (grocery - furniture store)
FCC adjudication
local ads
house of reps
cash payment for syndication
4. Purchase programs directly with delivery over broadband
first amendment
cutting the cord
argument against vertical integration
predicted revenue potential
5. Largest local region of a market's listening audience (smaller portion of the total disgnated market area)
cutting the cord
senate
total survey area
compensation
6. Combo of money and part of advertising revenue - number one method of syndication
prior restraint
station groups
cash and barter for syndication
14 usc 1464
7. You own all services for production and distribution
vertical integration
sampling
adjacencies
Digital Millennium Copyright Act (DMCA)
8. Bundle programs together in packages sold for monthly fee
digital payment
CPM
indecency
cable business model
9. Company that negotiates for copyright holders and colelcts fees
clearance
CPM
sound exchange
house of reps
10. All metro counties plus counties next to it if they have significant listenership
total survey area
webcasting rates
chilling effect
affiliates
11. Distribute public radio stations - - Produce own program - classical/jazz music - news/public affairs
libel
legislative branch
National Public Radio (NPR)
Federal reigister:
12. Distributed by broadcast or cable network - they provide 'good morning america' or soaps to fill time if you can't afford to produce content locally
point of diminishing return
network (national) content
commercial broadcast station
How reverse compensation works
13. 50 - 60% government and then subscribers - also business and state gov't
capricious
Memorandum opion and order (MO&O)
predicted revenue potential
public station funding
14. Laws are vague so people change all of their conent to stay away from indecency violations
chilling effect
subscription fee battle
syndicated exclusivity
obscenity
15. 80 percent of viewing is on 20 percent of channels/stations - most profit occurs from most popular stations
80/20 rule
designated market area
How reverse compensation works
retransmission consent
16. A broadcast station can require cable systems in the stations coverage area to pay for it for the use of its signals - fee can change every 3 years - if they don't agree then they boot off cable for 3 years
sound exchange
must carry
retransmission consent
obscenity
17. Do audience measurement for television
FCC organization
national rep firms
Report and Order (R&O)
nielson
18. A lot of different companies in the same industry
retransmission consent
network compensation
horizontal integration
public station funding
19. TV may reach 39% of national audience - no more than 2 stations in market
multiple systems operators
Government limits on stations
safe harbor
enhanced underwriting
20. Cable systems may not import other broadcast network affiliates
constitution
obscenity
network non duplication rule
nielson
21. Broadcast tv stations demand local cable tv systems carry their stations on cable line up - cable gets to carry station for free - no payment to the broadcast station
public broadcasting act of 1967
barter for syndication
How reverse compensation works
must carry
22. Broadcast network pays affiliates for use of station
14 usc 1464
demographic
network ads
network compensation
23. Who gets the cash
compensation
arbitron
Public - educational - government
congressional oversight
24. Attract and retain audiences that can be sold to advertisers
first amendment
advertising business models
safe harbor
webcasting rates
25. Affiliates pay networks a fee for each subscriber on cable or satellite who can watch their channels
How reverse compensation works
problems with copyright fees
relaxed
syndicated exclusivity
26. Compares relative cost among competing media - abbreviation for 'cost for thousand' - cost for an advertiser to reach 1 -000 people or households - cost of ad/number of households/people
sampling error
legislative branch
CPM
size of sampling
27. Counties around central cities where tv is most viewed
capricious
barter for syndication
designated market area
indecent
28. Using laws of chance or probability to make estimate about population from small sample of population
syndicated exclusivity
sampling
Administrative procedures act (APA)
libel
29. Television is a toaster with pictures and people will watch whatever you put on there
public interest approach
network compensation
compulsory license
marketplace approach
30. Intentional or inadvertent mistake - recording/calculating errors - biased questions - manipulation of results
total survey area
non sampling error
sampling
relaxed
31. 2 year term - 435 members - represent districts w/in a state
syndicated exclusivity
safe harbor
house of reps
network (national) content
32. Holds license from gov't - transmits programs over airwaves - carries commercial messages to promotes products
cutting the cord
Digital Millennium Copyright Act (DMCA)
commercial broadcast station
total survey area
33. # TV's actually on out of all people who own tv
legislative branch
arbitron
indecent
share
34. Annual fee negotiated with licencing organizations to use all of the music controlled by that organization
FCC adjudication
obscenity
blanket license
marketplace approach
35. Language that depicts offensive by contemporary standards for broadcast medium of sexual acktivity or organs
indecency
cash and barter for syndication
total survey area
retransmission consent
36. Cannot prevent speech over radio
safe harbor
designated market area
first 10 amendments (bill of rights)
47 usc 326
37. What happened when suddenly cable could provide and pay for all programs and networks decided they want user to pay for programs - networks insist affiliates pay for network programs
compensation
capricious
reverse compensation
performance task
38. Must wait 30 days to respond (slow motion debate)
NPRM (Notice of Proposed rules making)
arbitron
network ads
relaxed
39. Sexual content without artistic or political significance
Process of a bill
affiliates
obscenity
argument against vertical integration
40. Local stations that transmit programs to viewers over (typically 200 of these)
cable television systems
indecency
network compensation
affiliates
41. Larger the sample - greater the reliability
subscription fee battle
vertical integration
size of sampling
support for vertical integration
42. Based on network track record
predicted audience
network (national) content
clearance
syndication
43. Companies have fewer employees - offer less jobs - and own too much which prevents competition and narrows the content
argument against vertical integration
size of sampling
retransmission consent
obscenity
44. Negotiates the terms of partnership through a contract
network/affiliate contract
cume
FCC adjudication
syndication
45. Passed by Congress - set policies with any details congress wants - regulations - Must be consistent with law passed
Laws
indecency
share
demographic
46. Stations purchasing syndicated programs like jeopardy can prevent those programs from appearing on other stations in same market
fcc vs Pacifics foundation
How reverse compensation works
syndicated exclusivity
point of diminishing return
47. Congress direted how to make rules in the law - actions must be registered in Federal Registers - let people know what you're planning - allow public to make comments
Administrative procedures act (APA)
network (national) content
syndicated exclusivity
senate
48. Hearings conducted regarding FCC violations
obscenity
FCC adjudication
predicted audience
argument against vertical integration
49. vague open ended inquiry of 'what should I do?' typically from telecom companies
Report and Order (R&O)
Notice of Inquiry (NOI)
total survey area
safe harbor
50. Inconsistent - changing mind a lot
marketplace approach
indecency
Houshold using television (hut)
capricious