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Telecom Industry Management
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Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
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.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A title for the payment of artists for their performance
harming national security
horizontal integration
performance task
vaste wasteland speech
2. Hearings conducted regarding FCC violations
FCC adjudication
Process of a bill
problems with copyright fees
US house - stop online piracy act (SOPA)
3. Combo of money and part of advertising revenue - number one method of syndication
first amendment
network ads
sampling
cash and barter for syndication
4. Broadcast stations and local cable insertions bought by businesses in same marker (grocery - furniture store)
local ads
point of diminishing return
Public Broadcasting Service (PBS)
FCC adjudication
5. Government sets predetermined fee and requires licenses to be granted - cable tv systems for redistribution of works aired on roadcast stations
Digital Millennium Copyright Act (DMCA)
clearance
compulsory license
Memorandum opion and order (MO&O)
6. Language that depicts offensive by contemporary standards for broadcast medium of sexual acktivity or organs
commercial broadcast station
FNPRM (further notice of proposed rule making
marketplace approach
indecency
7. Passed in 1998 to protect digital works copyrights - illegal to circumvent technology that controls access to a copyrighted work or distribute products that circumvent the technology - no violation if you quickly respond to complaint
Digital Millennium Copyright Act (DMCA)
relaxed
arbitron
How reverse compensation works
8. 80 percent of viewing is on 20 percent of channels/stations - most profit occurs from most popular stations
sound exchange
subscription fee battle
syndicated exclusivity
80/20 rule
9. Must wait 30 days to respond (slow motion debate)
NPRM (Notice of Proposed rules making)
arbitrary
long tail theory
predicted revenue potential
10. All metro counties plus counties next to it if they have significant listenership
multiple systems operators
subscription fee battle
14 usc 1464
total survey area
11. 'We listened to everyone's comments and now we will do...' - petitions for reconsideration is the last chagne to have FCC reconsider
Report and Order (R&O)
syndicated exclusivity
Federal reigister:
FCC adjudication
12. Counties around central cities where tv is most viewed
Laws
80/20 rule
point of diminishing return
designated market area
13. When a sample reaches a certain size the results are no longer reliable
NPRM (Notice of Proposed rules making)
80/20 rule
point of diminishing return
limits of advertising
14. Failed neogtiations - high rates from copyright board
demographic
arbitrary
problems with copyright fees
enhanced underwriting
15. Larger the sample - greater the reliability
size of sampling
sound exchange
first amendment
predicted revenue potential
16. Exchange of things of like worth like the proft of advertising
webcasting rates
barter for syndication
obscenity
clearance
17. Congress can change anything the FCC does by passing a law to overturn a regulation
advertising business models
FNPRM (further notice of proposed rule making
congressional oversight
US house - stop online piracy act (SOPA)
18. Bundle programs together in packages sold for monthly fee
cable business model
FNPRM (further notice of proposed rule making
Process of a bill
point of diminishing return
19. Program produced specifically for syndication (dr. phill - ellen - jeopardy)
first amendment
first run syndication
syndication
must carry
20. TV may reach 39% of national audience - no more than 2 stations in market
vertical integration
Government limits on stations
Laws
FNPRM (further notice of proposed rule making
21. Rule book for the government with legislative - executive - judicial branch
Public - educational - government
support for vertical integration
constitution
FCC organization
22. Produced by local station or cable system
Local content
sampling
vertical integration
argument against vertical integration
23. Local stations that transmit programs to viewers over (typically 200 of these)
affiliates
total survey area
Administrative procedures act (APA)
sound exchange
24. Which control is more limited - local or national?
constitution
local control
predicted revenue potential
problems with copyright fees
25. People will want to watch trash tv like lesbians and food eating contests and those high ratings will control content. You cannot control content by inserting educational/cultuarl shows
sampling
80/20 rule
congressional oversight
public interest approach
26. Set by gov't copyright roaylty board
enhanced underwriting
libel
problems with copyright fees
webcasting rates
27. Program originally produced for a network now being syndicated (friends - family guy)
local ads
local control
FNPRM (further notice of proposed rule making
off network syndication
28. 2 year term - 435 members - represent districts w/in a state
safe harbor
National Public Radio (NPR)
clearance
house of reps
29. Prohibit anyone from promoting foreign websites that illegally sell copyrighted works
Report and Order (R&O)
senate - protect IP act
harming national security
first amendment
30. Government limits on group ownership have been stressed or relaxed over years
arbitron
National Public Radio (NPR)
Laws
relaxed
31. Inconsistent - changing mind a lot
webcasting rates
capricious
vaste wasteland speech
metro survey area (metro)
32. Television is a toaster with pictures and people will watch whatever you put on there
safe harbor
Public Broadcasting Service (PBS)
marketplace approach
local control
33. Acts as a broker between local stations and advertisers - extension of local stations sales staff
public broadcasting act of 1967
FCC
national rep firms
random sampling
34. Estimates from representative sample will always be slightly off b/c the sample does not exactly match group being measured
horizontal integration
CPM
public interest approach
sampling error
35. Newton minow 1961: there must be an active government role to ensure public interest is being served (tv is trash and we need to make it help public!)
profane
prior restraint
vaste wasteland speech
analog payment
36. Focuses on how to fix or address one issue - staff condenses and summariezes problem
cutting the cord
reverse compensation
affiliates
FNPRM (further notice of proposed rule making
37. Affiliates clear time to air network programs
clearance
enhanced underwriting
non sampling error
Report and Order (R&O)
38. Publishing a false statement about someone to ruin their reputation
Houshold using television (hut)
vertical integration
libel
cutting the cord
39. You own all services for production and distribution
vertical integration
non sampling error
Public Broadcasting Service (PBS)
FCC organization
40. Anything obscene indecent or profane over radio will be fined or imprisoned for no more than two years
marketplace approach
digital payment
public station funding
14 usc 1464
41. House and senate introcude bills into hopper - subcommittess review bill (energy committee - telecom committee) - rule committee decides how to adjust bill - house and senate compromise - sent to president
Process of a bill
indecency
libel
local control
42. Passed by Congress - set policies with any details congress wants - regulations - Must be consistent with law passed
predicted audience
cutting the cord
Laws
senate - protect IP act
43. Most stations are a part of this and owned by broadcast networks called 'owned&operated' stations
station groups
first 10 amendments (bill of rights)
predicted revenue potential
cable television systems
44. A few minutes during network programs for affiliates to insert local commercials
cable business model
total survey area
legislative branch
adjacencies
45. Sexual content without artistic or political significance
NPRM (Notice of Proposed rules making)
obscenity
libel
How reverse compensation works
46. Commercial minutes available * projected rate = revenue - compare revenue to potential cost
sound exchange
predicted revenue potential
NPRM (Notice of Proposed rules making)
limits of advertising
47. Negotiates the terms of partnership through a contract
share
sampling error
network/affiliate contract
metro survey area (metro)
48. Grossely offensive and provokes violent resentment
FCC
safe harbor
profane
sound exchange
49. Compares relative cost among competing media - abbreviation for 'cost for thousand' - cost for an advertiser to reach 1 -000 people or households - cost of ad/number of households/people
CPM
public interest approach
cutting the cord
capricious
50. The estimated numver of household actually tuned in to channel
vaste wasteland speech
Local content
Houshold using television (hut)
first run syndication
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