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Telecom Industry Management

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. When a sample reaches a certain size the results are no longer reliable






2. Compares relative cost among competing media - abbreviation for 'cost for thousand' - cost for an advertiser to reach 1 -000 people or households - cost of ad/number of households/people






3. A few minutes during network programs for affiliates to insert local commercials






4. Publishing a false statement about someone to ruin their reputation






5. Based on network track record






6. Broadcast tv stations demand local cable tv systems carry their stations on cable line up - cable gets to carry station for free - no payment to the broadcast station






7. Language that depicts offensive by contemporary standards for broadcast medium of sexual acktivity or organs






8. Local stations that transmit programs to viewers over (typically 200 of these)






9. Rule book for the government with legislative - executive - judicial branch






10. Cable wants highest fee possible and MSO's want low fees to increase profit margins and keep rates low - MSO's have most leverage






11. Program produced specifically for syndication (dr. phill - ellen - jeopardy)






12. Creates efficient companies who drive the economy and produce more options and cheaper products for customers






13. Ad time is perishable - limited to what the viewer will tolerate






14. Congress can change anything the FCC does by passing a law to overturn a regulation






15. 'We listened to everyone's comments and now we will do...' - petitions for reconsideration is the last chagne to have FCC reconsider






16. Companies have fewer employees - offer less jobs - and own too much which prevents competition and narrows the content






17. vague open ended inquiry of 'what should I do?' typically from telecom companies






18. PEG channels






19. Larger the sample - greater the reliability






20. Annual fee negotiated with licencing organizations to use all of the music controlled by that organization






21. What happened when suddenly cable could provide and pay for all programs and networks decided they want user to pay for programs - networks insist affiliates pay for network programs






22. Largest local region of a market's listening audience (smaller portion of the total disgnated market area)






23. Dividing people into subgroups based on age - sex - education






24. Broadcast indcent media between 10pm and 6am






25. Affiliates clear time to air network programs






26. Purchase programs directly with delivery over broadband






27. Counties grouped together around most watched stations near central city






28. Government sets predetermined fee and requires licenses to be granted - cable tv systems for redistribution of works aired on roadcast stations






29. Courts cannot prevent you from talking but can punish you if your speech violates first amendment






30. Everyone in group should have an equal chance to be selected for the sample






31. Must wait 30 days to respond (slow motion debate)






32. Government limits on group ownership have been stressed or relaxed over years






33. Intentional or inadvertent mistake - recording/calculating errors - biased questions - manipulation of results






34. Inconsistent - changing mind a lot






35. Negotiates the terms of partnership through a contract






36. Congress direted how to make rules in the law - actions must be registered in Federal Registers - let people know what you're planning - allow public to make comments






37. Created corporation for public broadcasting - grant contracts for programs production - set up connection - encourage creation of new public stations - conduct research/train for public stations






38. This person pointed out a problem so here is how we will address it






39. Bundle programs together in packages sold for monthly fee






40. Station writes the syndicator a check for program






41. 6 year term - 100 members - 2 from each state regardless of population to protect little states






42. Attract and retain audiences that can be sold to advertisers






43. Affiliates pay networks a fee for each subscriber on cable or satellite who can watch their channels






44. Conducts hearings - does research - and summarizes the law and violation






45. Produced by local station or cable system






46. House and senate introcude bills into hopper - subcommittess review bill (energy committee - telecom committee) - rule committee decides how to adjust bill - house and senate compromise - sent to president






47. TV may reach 39% of national audience - no more than 2 stations in market






48. Non - local programming not licensed/sold to networks - programs licensed/distributed to more than one market - non interconnected broadcast






49. 2 year term - 435 members - represent districts w/in a state






50. Speech protected by first amendment between adults during safe harbor







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