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Telecom Industry Management
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Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
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Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Cannot prevent speech over radio
Houshold using television (hut)
cutting the cord
47 usc 326
metro survey area (metro)
2. All metro counties plus counties next to it if they have significant listenership
network/affiliate contract
total survey area
FNPRM (further notice of proposed rule making
capricious
3. Prohibit anyone from promoting foreign websites that illegally sell copyrighted works
profane
marketplace approach
senate - protect IP act
support for vertical integration
4. Distribute public radio stations - - Produce own program - classical/jazz music - news/public affairs
long tail theory
reverse compensation
National Public Radio (NPR)
Report and Order (R&O)
5. Corporation that owns many local cable systems - serve almost 2/3 of subscribers - linked together into clusters
advertising business models
first 10 amendments (bill of rights)
vertical integration
multiple systems operators
6. Portraying sexual content in an offensive way that has no redeeming quality
local ads
sampling error
obscenity
harming national security
7. 80 percent of viewing is on 20 percent of channels/stations - most profit occurs from most popular stations
off network syndication
chilling effect
total survey area
80/20 rule
8. Program originally produced for a network now being syndicated (friends - family guy)
station groups
chilling effect
off network syndication
libel
9. TV may reach 39% of national audience - no more than 2 stations in market
arbitron
Public - educational - government
Government limits on stations
harming national security
10. Broadcast indcent media between 10pm and 6am
house of reps
vertical integration
syndicated exclusivity
safe harbor
11. Company that negotiates for copyright holders and colelcts fees
sound exchange
Public Broadcasting Service (PBS)
capricious
Administrative law judge (ALJ)
12. Bundle programs together in packages sold for monthly fee
cable business model
first amendment
US house - stop online piracy act (SOPA)
size of sampling
13. Focuses on how to fix or address one issue - staff condenses and summariezes problem
network (national) content
CPM
FNPRM (further notice of proposed rule making
Administrative procedures act (APA)
14. Government limits on group ownership have been stressed or relaxed over years
relaxed
Government limits on stations
local ads
retransmission consent
15. Counties grouped together around most watched stations near central city
Houshold using television (hut)
station groups
47 usc 326
designated market area
16. Everyone in group should have an equal chance to be selected for the sample
off network syndication
commercial broadcast station
Houshold using television (hut)
random sampling
17. Do audience measurement for radio
argument against vertical integration
national rep firms
arbitron
cash payment for syndication
18. Broadcast network pays affiliates for use of station
network compensation
argument against vertical integration
relaxed
local control
19. A broadcast station can require cable systems in the stations coverage area to pay for it for the use of its signals - fee can change every 3 years - if they don't agree then they boot off cable for 3 years
indecent
retransmission consent
point of diminishing return
limits of advertising
20. Right to frree speech is balanced against the interest of society
balancing tests
FCC adjudication
clearance
off network syndication
21. Rule book for the government with legislative - executive - judicial branch
limits of advertising
predicted audience
must carry
constitution
22. What happened when suddenly cable could provide and pay for all programs and networks decided they want user to pay for programs - networks insist affiliates pay for network programs
subscription fee battle
profane
limits of advertising
reverse compensation
23. Using laws of chance or probability to make estimate about population from small sample of population
Laws
first run syndication
sampling
subscription fee battle
24. Attorney general can seek court order to block foreign sites
National Public Radio (NPR)
station groups
US house - stop online piracy act (SOPA)
predicted audience
25. Combo of money and part of advertising revenue - number one method of syndication
predicted audience
cash and barter for syndication
national spot advertising
house of reps
26. Conducts hearings - does research - and summarizes the law and violation
capricious
Administrative law judge (ALJ)
obscenity
relaxed
27. Set by gov't copyright roaylty board
cume
webcasting rates
Government limits on stations
designated market area
28. Ads on broadcast and cable networks to reach a national audience
network ads
long tail theory
FNPRM (further notice of proposed rule making
chilling effect
29. May ounish indecent broadcasts because - uniquely pervasive - accessable to vhildren
Administrative procedures act (APA)
compensation
fcc vs Pacifics foundation
prior restraint
30. Affiliates clear time to air network programs
public interest approach
share
metro survey area (metro)
clearance
31. Protect freedom of religion - right to protest and petition gov't - right of free speech
compulsory license
FCC adjudication
blanket license
first 10 amendments (bill of rights)
32. Broadcast tv stations demand local cable tv systems carry their stations on cable line up - cable gets to carry station for free - no payment to the broadcast station
syndicated exclusivity
advertising business models
local ads
must carry
33. Congress - makes laws
random sampling
legislative branch
Notice of Inquiry (NOI)
compensation
34. Passed by Congress - set policies with any details congress wants - regulations - Must be consistent with law passed
legislative branch
commercial broadcast station
Laws
cash and barter for syndication
35. Anything obscene indecent or profane over radio will be fined or imprisoned for no more than two years
14 usc 1464
senate
80/20 rule
vertical integration
36. Grossely offensive and provokes violent resentment
profane
share
Government limits on stations
sampling error
37. Intentional or inadvertent mistake - recording/calculating errors - biased questions - manipulation of results
non sampling error
FNPRM (further notice of proposed rule making
14 usc 1464
capricious
38. A few minutes during network programs for affiliates to insert local commercials
designated market area
harming national security
cable business model
adjacencies
39. Broadcast stations and local cable insertions bought by businesses in same marker (grocery - furniture store)
total survey area
local ads
Notice of Inquiry (NOI)
share
40. Created corporation for public broadcasting - grant contracts for programs production - set up connection - encourage creation of new public stations - conduct research/train for public stations
public broadcasting act of 1967
clearance
horizontal integration
cutting the cord
41. Stations purchasing syndicated programs like jeopardy can prevent those programs from appearing on other stations in same market
off network syndication
syndicated exclusivity
sampling error
local ads
42. Newton minow 1961: there must be an active government role to ensure public interest is being served (tv is trash and we need to make it help public!)
vaste wasteland speech
point of diminishing return
cume
harming national security
43. Failed neogtiations - high rates from copyright board
must carry
problems with copyright fees
argument against vertical integration
network compensation
44. # TV's actually on out of all people who own tv
legislative branch
FCC
station groups
share
45. Attract and retain audiences that can be sold to advertisers
Report and Order (R&O)
advertising business models
designated market area
indecency
46. Negotiates the terms of partnership through a contract
syndicated exclusivity
Process of a bill
network/affiliate contract
cume
47. Program produced specifically for syndication (dr. phill - ellen - jeopardy)
obscenity
first run syndication
problems with copyright fees
capricious
48. Distributed by broadcast or cable network - they provide 'good morning america' or soaps to fill time if you can't afford to produce content locally
reverse compensation
Federal reigister:
network (national) content
arbitron
49. Cable wants highest fee possible and MSO's want low fees to increase profit margins and keep rates low - MSO's have most leverage
indecent
national rep firms
CPM
subscription fee battle
50. Comprehensive review of licensing and regulating operations from FCC
libel
prior restraint
Federal reigister:
advertising business models
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