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Test your basic knowledge |
Telecom Industry Management
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Not quite a commercial but you can't say 'we have the best towels at Target - who is our sponsor - so come on out!'
commercial broadcast station
national spot advertising
enhanced underwriting
Local content
2. Dividing people into subgroups based on age - sex - education
predicted revenue potential
demographic
chilling effect
commercial broadcast station
3. Number of households tuned into a channel out of all households actually using their receiver (number of people watching LOST out of all individuals watching TV)
legislative branch
FCC organization
share
network/affiliate contract
4. Negotiates the terms of partnership through a contract
arbitrary
network/affiliate contract
first amendment
legislative branch
5. Broadcast tv stations demand local cable tv systems carry their stations on cable line up - cable gets to carry station for free - no payment to the broadcast station
random sampling
Government limits on stations
must carry
network (national) content
6. Attract and retain audiences that can be sold to advertisers
advertising business models
How reverse compensation works
off network syndication
sampling error
7. 5 members - no more than three from each political party - 5 year term - president designates chairman - it helps to have connections
safe harbor
FCC
compulsory license
syndicated exclusivity
8. What happened when suddenly cable could provide and pay for all programs and networks decided they want user to pay for programs - networks insist affiliates pay for network programs
syndication
reverse compensation
FCC
prior restraint
9. House and senate introcude bills into hopper - subcommittess review bill (energy committee - telecom committee) - rule committee decides how to adjust bill - house and senate compromise - sent to president
Process of a bill
national spot advertising
cash and barter for syndication
advertising business models
10. Ads on broadcast and cable networks to reach a national audience
14 usc 1464
network ads
first run syndication
indecency
11. Deliver content and services via wire - FCC regulations
Administrative law judge (ALJ)
predicted revenue potential
cable television systems
first run syndication
12. Courts cannot prevent you from talking but can punish you if your speech violates first amendment
predicted revenue potential
US house - stop online piracy act (SOPA)
prior restraint
multiple systems operators
13. Protect freedom of religion - right to protest and petition gov't - right of free speech
arbitron
digital payment
first 10 amendments (bill of rights)
Memorandum opion and order (MO&O)
14. Bundle programs together in packages sold for monthly fee
cable business model
senate - protect IP act
harming national security
Digital Millennium Copyright Act (DMCA)
15. Grossely offensive and provokes violent resentment
profane
network compensation
digital payment
national spot advertising
16. Inconsistent - changing mind a lot
nielson
relaxed
capricious
multiple systems operators
17. Who gets the cash
compensation
14 usc 1464
problems with copyright fees
cable television systems
18. # TV's actually on out of all people who own tv
share
FCC adjudication
Memorandum opion and order (MO&O)
station groups
19. Combo of money and part of advertising revenue - number one method of syndication
cume
reverse compensation
cash and barter for syndication
Houshold using television (hut)
20. Congress - makes laws
Notice of Inquiry (NOI)
network/affiliate contract
legislative branch
long tail theory
21. The estimated numver of household actually tuned in to channel
enhanced underwriting
advertising business models
cash payment for syndication
Houshold using television (hut)
22. Low demand products collectively can be profitable if store/distribution channel is large enough - niche markets will be mroe profictable for low demand products
How reverse compensation works
cume
long tail theory
CPM
23. Passed in 1998 to protect digital works copyrights - illegal to circumvent technology that controls access to a copyrighted work or distribute products that circumvent the technology - no violation if you quickly respond to complaint
designated market area
performance task
FNPRM (further notice of proposed rule making
Digital Millennium Copyright Act (DMCA)
24. Conducts hearings - does research - and summarizes the law and violation
arbitrary
blanket license
limits of advertising
Administrative law judge (ALJ)
25. Newton minow 1961: there must be an active government role to ensure public interest is being served (tv is trash and we need to make it help public!)
share
nielson
indecent
vaste wasteland speech
26. Failed neogtiations - high rates from copyright board
performance task
first amendment
problems with copyright fees
subscription fee battle
27. Cable systems may not import other broadcast network affiliates
network non duplication rule
clearance
Memorandum opion and order (MO&O)
size of sampling
28. Used in calculating unduplicated persons watching a station over a period of time (so if you watch twice - you only count once)
local control
cume
cable television systems
Laws
29. 50 - 60% government and then subscribers - also business and state gov't
analog payment
public station funding
Houshold using television (hut)
constitution
30. Produced by local station or cable system
cable business model
Local content
must carry
syndication
31. Do audience measurement for radio
FCC
arbitron
FCC organization
cable television systems
32. Publishing war plans
off network syndication
legislative branch
harming national security
cash and barter for syndication
33. Corporation that owns many local cable systems - serve almost 2/3 of subscribers - linked together into clusters
congressional oversight
multiple systems operators
horizontal integration
local ads
34. 6 year term - 100 members - 2 from each state regardless of population to protect little states
senate
retransmission consent
sampling error
horizontal integration
35. Exclusive broadcast rights for a certain number of episodes - certain number of runs per episode - for a fixed period of time
Notice of Inquiry (NOI)
syndicated exclusivity
local control
first amendment
36. Broadcast network pays affiliates for use of station
network compensation
Report and Order (R&O)
total survey area
cume
37. Laws are vague so people change all of their conent to stay away from indecency violations
marketplace approach
Process of a bill
chilling effect
barter for syndication
38. Distribute public radio stations - - Produce own program - classical/jazz music - news/public affairs
total survey area
Houshold using television (hut)
multiple systems operators
National Public Radio (NPR)
39. Affiliates clear time to air network programs
analog payment
clearance
80/20 rule
first amendment
40. Protects free speech and expression
FCC adjudication
14 usc 1464
first amendment
syndication
41. Composer/publisher
sampling
indecency
house of reps
analog payment
42. Creates efficient companies who drive the economy and produce more options and cheaper products for customers
subscription fee battle
national spot advertising
total survey area
support for vertical integration
43. Acts as a broker between local stations and advertisers - extension of local stations sales staff
47 usc 326
sampling error
national rep firms
sound exchange
44. Stations purchasing syndicated programs like jeopardy can prevent those programs from appearing on other stations in same market
public interest approach
Government limits on stations
demographic
syndicated exclusivity
45. PEG channels
Administrative procedures act (APA)
Public - educational - government
share
Notice of Inquiry (NOI)
46. Right to frree speech is balanced against the interest of society
subscription fee battle
limits of advertising
balancing tests
predicted audience
47. Congress can change anything the FCC does by passing a law to overturn a regulation
Process of a bill
congressional oversight
non sampling error
Administrative procedures act (APA)
48. TV may reach 39% of national audience - no more than 2 stations in market
Government limits on stations
station groups
non sampling error
sampling error
49. Broadcast indcent media between 10pm and 6am
syndicated exclusivity
share
safe harbor
CPM
50. Do audience measurement for television
nielson
cash payment for syndication
first amendment
chilling effect