Test your basic knowledge |

Telecom Industry Management

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Corporation that owns many local cable systems - serve almost 2/3 of subscribers - linked together into clusters






2. Passed by Congress - set policies with any details congress wants - regulations - Must be consistent with law passed






3. Ads on broadcast and cable networks to reach a national audience






4. Rule book for the government with legislative - executive - judicial branch






5. Set by gov't copyright roaylty board






6. Grossely offensive and provokes violent resentment






7. Larger the sample - greater the reliability






8. Not quite a commercial but you can't say 'we have the best towels at Target - who is our sponsor - so come on out!'






9. Estimates from representative sample will always be slightly off b/c the sample does not exactly match group being measured






10. Purchase programs directly with delivery over broadband






11. A title for the payment of artists for their performance






12. 50 - 60% government and then subscribers - also business and state gov't






13. Used in calculating unduplicated persons watching a station over a period of time (so if you watch twice - you only count once)






14. Cannot prevent speech over radio






15. Protects free speech and expression






16. Compares relative cost among competing media - abbreviation for 'cost for thousand' - cost for an advertiser to reach 1 -000 people or households - cost of ad/number of households/people






17. Counties around central cities where tv is most viewed






18. Hearings conducted regarding FCC violations






19. Program originally produced for a network now being syndicated (friends - family guy)






20. Ad time is perishable - limited to what the viewer will tolerate






21. Largest local region of a market's listening audience (smaller portion of the total disgnated market area)






22. The estimated numver of household actually tuned in to channel






23. Courts cannot prevent you from talking but can punish you if your speech violates first amendment






24. Companies have fewer employees - offer less jobs - and own too much which prevents competition and narrows the content






25. May ounish indecent broadcasts because - uniquely pervasive - accessable to vhildren






26. Distribute programs to public tv stations - do not produce their own programs






27. When a sample reaches a certain size the results are no longer reliable






28. Deliver content and services via wire - FCC regulations






29. 6 year term - 100 members - 2 from each state regardless of population to protect little states






30. Dividing people into subgroups based on age - sex - education






31. Who gets the cash






32. All metro counties plus counties next to it if they have significant listenership






33. Broadcast tv stations demand local cable tv systems carry their stations on cable line up - cable gets to carry station for free - no payment to the broadcast station






34. Exclusive broadcast rights for a certain number of episodes - certain number of runs per episode - for a fixed period of time






35. Sexual content without artistic or political significance






36. Failed neogtiations - high rates from copyright board






37. Congress - makes laws






38. Everyone in group should have an equal chance to be selected for the sample






39. TV may reach 39% of national audience - no more than 2 stations in market






40. Cable systems may not import other broadcast network affiliates






41. Station writes the syndicator a check for program






42. Exchange of things of like worth like the proft of advertising






43. Right to frree speech is balanced against the interest of society






44. 1700 employees in DC - they get part of their pay from the fees collected by stations that must pay to be regulated by FCC






45. House and senate introcude bills into hopper - subcommittess review bill (energy committee - telecom committee) - rule committee decides how to adjust bill - house and senate compromise - sent to president






46. Commercial minutes available * projected rate = revenue - compare revenue to potential cost






47. Decision was suddon - not reasoned - or made on the basis of too much power






48. Protect freedom of religion - right to protest and petition gov't - right of free speech






49. Composer/publisher






50. vague open ended inquiry of 'what should I do?' typically from telecom companies