Test your basic knowledge |

Telecom Industry Management

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Not quite a commercial but you can't say 'we have the best towels at Target - who is our sponsor - so come on out!'






2. Dividing people into subgroups based on age - sex - education






3. Number of households tuned into a channel out of all households actually using their receiver (number of people watching LOST out of all individuals watching TV)






4. Negotiates the terms of partnership through a contract






5. Broadcast tv stations demand local cable tv systems carry their stations on cable line up - cable gets to carry station for free - no payment to the broadcast station






6. Attract and retain audiences that can be sold to advertisers






7. 5 members - no more than three from each political party - 5 year term - president designates chairman - it helps to have connections






8. What happened when suddenly cable could provide and pay for all programs and networks decided they want user to pay for programs - networks insist affiliates pay for network programs






9. House and senate introcude bills into hopper - subcommittess review bill (energy committee - telecom committee) - rule committee decides how to adjust bill - house and senate compromise - sent to president






10. Ads on broadcast and cable networks to reach a national audience






11. Deliver content and services via wire - FCC regulations






12. Courts cannot prevent you from talking but can punish you if your speech violates first amendment






13. Protect freedom of religion - right to protest and petition gov't - right of free speech






14. Bundle programs together in packages sold for monthly fee






15. Grossely offensive and provokes violent resentment






16. Inconsistent - changing mind a lot






17. Who gets the cash






18. # TV's actually on out of all people who own tv






19. Combo of money and part of advertising revenue - number one method of syndication






20. Congress - makes laws






21. The estimated numver of household actually tuned in to channel






22. Low demand products collectively can be profitable if store/distribution channel is large enough - niche markets will be mroe profictable for low demand products






23. Passed in 1998 to protect digital works copyrights - illegal to circumvent technology that controls access to a copyrighted work or distribute products that circumvent the technology - no violation if you quickly respond to complaint






24. Conducts hearings - does research - and summarizes the law and violation






25. Newton minow 1961: there must be an active government role to ensure public interest is being served (tv is trash and we need to make it help public!)






26. Failed neogtiations - high rates from copyright board






27. Cable systems may not import other broadcast network affiliates






28. Used in calculating unduplicated persons watching a station over a period of time (so if you watch twice - you only count once)






29. 50 - 60% government and then subscribers - also business and state gov't






30. Produced by local station or cable system






31. Do audience measurement for radio






32. Publishing war plans






33. Corporation that owns many local cable systems - serve almost 2/3 of subscribers - linked together into clusters






34. 6 year term - 100 members - 2 from each state regardless of population to protect little states






35. Exclusive broadcast rights for a certain number of episodes - certain number of runs per episode - for a fixed period of time






36. Broadcast network pays affiliates for use of station






37. Laws are vague so people change all of their conent to stay away from indecency violations






38. Distribute public radio stations - - Produce own program - classical/jazz music - news/public affairs






39. Affiliates clear time to air network programs






40. Protects free speech and expression






41. Composer/publisher






42. Creates efficient companies who drive the economy and produce more options and cheaper products for customers






43. Acts as a broker between local stations and advertisers - extension of local stations sales staff






44. Stations purchasing syndicated programs like jeopardy can prevent those programs from appearing on other stations in same market






45. PEG channels






46. Right to frree speech is balanced against the interest of society






47. Congress can change anything the FCC does by passing a law to overturn a regulation






48. TV may reach 39% of national audience - no more than 2 stations in market






49. Broadcast indcent media between 10pm and 6am






50. Do audience measurement for television