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Test your basic knowledge |
Telecom Industry Management
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Cd (composer - recording co. - and publisher) - radio (composer and publisher) - satellite radio (Record co -composer - bpublisher) - webcasting (record co and composer/publisher)
cume
total survey area
digital payment
obscenity
2. Counties grouped together around most watched stations near central city
designated market area
marketplace approach
How reverse compensation works
Administrative procedures act (APA)
3. Broadcast tv stations demand local cable tv systems carry their stations on cable line up - cable gets to carry station for free - no payment to the broadcast station
Digital Millennium Copyright Act (DMCA)
sound exchange
clearance
must carry
4. Congress - makes laws
legislative branch
sampling
performance task
first 10 amendments (bill of rights)
5. Affiliates clear time to air network programs
argument against vertical integration
Report and Order (R&O)
clearance
libel
6. Who gets the cash
arbitrary
national rep firms
indecency
compensation
7. Acts as a broker between local stations and advertisers - extension of local stations sales staff
size of sampling
libel
advertising business models
national rep firms
8. Commercial minutes available * projected rate = revenue - compare revenue to potential cost
reverse compensation
US house - stop online piracy act (SOPA)
predicted revenue potential
adjacencies
9. Dividing people into subgroups based on age - sex - education
non sampling error
Digital Millennium Copyright Act (DMCA)
demographic
first run syndication
10. Conducts hearings - does research - and summarizes the law and violation
Administrative law judge (ALJ)
commercial broadcast station
syndication
Government limits on stations
11. 6 year term - 100 members - 2 from each state regardless of population to protect little states
senate
fcc vs Pacifics foundation
syndicated exclusivity
metro survey area (metro)
12. Bundle programs together in packages sold for monthly fee
retransmission consent
cable business model
digital payment
argument against vertical integration
13. Sexual content without artistic or political significance
obscenity
FCC organization
sampling
syndicated exclusivity
14. Congress direted how to make rules in the law - actions must be registered in Federal Registers - let people know what you're planning - allow public to make comments
cash and barter for syndication
Federal reigister:
Administrative procedures act (APA)
obscenity
15. People will want to watch trash tv like lesbians and food eating contests and those high ratings will control content. You cannot control content by inserting educational/cultuarl shows
random sampling
public interest approach
first amendment
public broadcasting act of 1967
16. Compares relative cost among competing media - abbreviation for 'cost for thousand' - cost for an advertiser to reach 1 -000 people or households - cost of ad/number of households/people
CPM
syndicated exclusivity
network/affiliate contract
National Public Radio (NPR)
17. Ad time is perishable - limited to what the viewer will tolerate
fcc vs Pacifics foundation
predicted revenue potential
Memorandum opion and order (MO&O)
limits of advertising
18. Government sets predetermined fee and requires licenses to be granted - cable tv systems for redistribution of works aired on roadcast stations
Memorandum opion and order (MO&O)
compulsory license
retransmission consent
predicted audience
19. The estimated numver of household actually tuned in to channel
retransmission consent
cutting the cord
Houshold using television (hut)
national spot advertising
20. One or more markets designated as primary survey area
metro survey area (metro)
station groups
problems with copyright fees
senate - protect IP act
21. Set by gov't copyright roaylty board
80/20 rule
Administrative law judge (ALJ)
point of diminishing return
webcasting rates
22. Cable wants highest fee possible and MSO's want low fees to increase profit margins and keep rates low - MSO's have most leverage
Process of a bill
subscription fee battle
performance task
non sampling error
23. When a sample reaches a certain size the results are no longer reliable
Process of a bill
chilling effect
multiple systems operators
point of diminishing return
24. PEG channels
vaste wasteland speech
share
Public - educational - government
horizontal integration
25. Exclusive broadcast rights for a certain number of episodes - certain number of runs per episode - for a fixed period of time
CPM
syndicated exclusivity
How reverse compensation works
cutting the cord
26. Comprehensive review of licensing and regulating operations from FCC
commercial broadcast station
Federal reigister:
Administrative procedures act (APA)
syndicated exclusivity
27. Cannot prevent speech over radio
cable television systems
cume
47 usc 326
FNPRM (further notice of proposed rule making
28. Created corporation for public broadcasting - grant contracts for programs production - set up connection - encourage creation of new public stations - conduct research/train for public stations
public broadcasting act of 1967
clearance
47 usc 326
senate - protect IP act
29. Negotiates the terms of partnership through a contract
first amendment
network/affiliate contract
CPM
cash payment for syndication
30. Congress can change anything the FCC does by passing a law to overturn a regulation
Public - educational - government
vaste wasteland speech
network compensation
congressional oversight
31. Television is a toaster with pictures and people will watch whatever you put on there
multiple systems operators
sound exchange
marketplace approach
cume
32. Composer/publisher
analog payment
support for vertical integration
FCC adjudication
compulsory license
33. Purchase programs directly with delivery over broadband
barter for syndication
cutting the cord
network non duplication rule
non sampling error
34. Everyone in group should have an equal chance to be selected for the sample
Administrative law judge (ALJ)
senate
random sampling
designated market area
35. Inconsistent - changing mind a lot
chilling effect
Laws
capricious
total survey area
36. Stations purchasing syndicated programs like jeopardy can prevent those programs from appearing on other stations in same market
fcc vs Pacifics foundation
syndicated exclusivity
Federal reigister:
network/affiliate contract
37. 80 percent of viewing is on 20 percent of channels/stations - most profit occurs from most popular stations
Report and Order (R&O)
marketplace approach
80/20 rule
random sampling
38. Used in calculating unduplicated persons watching a station over a period of time (so if you watch twice - you only count once)
chilling effect
limits of advertising
CPM
cume
39. Language that depicts offensive by contemporary standards for broadcast medium of sexual acktivity or organs
sampling
public station funding
cume
indecency
40. Focuses on how to fix or address one issue - staff condenses and summariezes problem
relaxed
sampling
FCC adjudication
FNPRM (further notice of proposed rule making
41. Attract and retain audiences that can be sold to advertisers
constitution
senate
advertising business models
digital payment
42. Creates efficient companies who drive the economy and produce more options and cheaper products for customers
capricious
reverse compensation
support for vertical integration
horizontal integration
43. Speech protected by first amendment between adults during safe harbor
share
local control
80/20 rule
indecent
44. Hearings conducted regarding FCC violations
arbitrary
public broadcasting act of 1967
support for vertical integration
FCC adjudication
45. This person pointed out a problem so here is how we will address it
FCC organization
Local content
digital payment
Memorandum opion and order (MO&O)
46. Counties around central cities where tv is most viewed
Government limits on stations
designated market area
adjacencies
random sampling
47. Do audience measurement for television
blanket license
vertical integration
nielson
FCC organization
48. Affiliates pay networks a fee for each subscriber on cable or satellite who can watch their channels
senate - protect IP act
public interest approach
cable television systems
How reverse compensation works
49. Cable systems may not import other broadcast network affiliates
vaste wasteland speech
network non duplication rule
webcasting rates
constitution
50. National advertisers reaching particular geographic regions by purchasing spots by local stations
national spot advertising
cable television systems
total survey area
public broadcasting act of 1967