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Test your basic knowledge |
Telecom Industry Management
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Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
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Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A broadcast station can require cable systems in the stations coverage area to pay for it for the use of its signals - fee can change every 3 years - if they don't agree then they boot off cable for 3 years
point of diminishing return
retransmission consent
arbitron
47 usc 326
2. Holds license from gov't - transmits programs over airwaves - carries commercial messages to promotes products
syndication
network/affiliate contract
commercial broadcast station
47 usc 326
3. Broadcast stations and local cable insertions bought by businesses in same marker (grocery - furniture store)
analog payment
public broadcasting act of 1967
local ads
senate
4. # TV's actually on out of all people who own tv
share
US house - stop online piracy act (SOPA)
local ads
nielson
5. Portraying sexual content in an offensive way that has no redeeming quality
obscenity
reverse compensation
compensation
47 usc 326
6. Laws are vague so people change all of their conent to stay away from indecency violations
random sampling
obscenity
chilling effect
cable television systems
7. Low demand products collectively can be profitable if store/distribution channel is large enough - niche markets will be mroe profictable for low demand products
network non duplication rule
limits of advertising
congressional oversight
long tail theory
8. Set by gov't copyright roaylty board
first amendment
webcasting rates
predicted audience
digital payment
9. Publishing war plans
network (national) content
advertising business models
NPRM (Notice of Proposed rules making)
harming national security
10. 50 - 60% government and then subscribers - also business and state gov't
public broadcasting act of 1967
compulsory license
public station funding
house of reps
11. Annual fee negotiated with licencing organizations to use all of the music controlled by that organization
compulsory license
libel
relaxed
blanket license
12. Attorney general can seek court order to block foreign sites
47 usc 326
US house - stop online piracy act (SOPA)
profane
prior restraint
13. Number of households tuned into a channel out of all households actually using their receiver (number of people watching LOST out of all individuals watching TV)
share
designated market area
relaxed
total survey area
14. May ounish indecent broadcasts because - uniquely pervasive - accessable to vhildren
predicted audience
FCC organization
network non duplication rule
fcc vs Pacifics foundation
15. Prohibit anyone from promoting foreign websites that illegally sell copyrighted works
predicted revenue potential
first amendment
performance task
senate - protect IP act
16. Negotiates the terms of partnership through a contract
CPM
syndicated exclusivity
network/affiliate contract
National Public Radio (NPR)
17. Combo of money and part of advertising revenue - number one method of syndication
How reverse compensation works
cash and barter for syndication
senate - protect IP act
sound exchange
18. 6 year term - 100 members - 2 from each state regardless of population to protect little states
senate
blanket license
advertising business models
enhanced underwriting
19. Do audience measurement for television
National Public Radio (NPR)
constitution
nielson
indecent
20. Based on network track record
FNPRM (further notice of proposed rule making
adjacencies
predicted audience
public station funding
21. Broadcast network pays affiliates for use of station
public broadcasting act of 1967
argument against vertical integration
network compensation
demographic
22. Grossely offensive and provokes violent resentment
profane
national spot advertising
network (national) content
size of sampling
23. House and senate introcude bills into hopper - subcommittess review bill (energy committee - telecom committee) - rule committee decides how to adjust bill - house and senate compromise - sent to president
cash and barter for syndication
cable business model
80/20 rule
Process of a bill
24. Exclusive broadcast rights for a certain number of episodes - certain number of runs per episode - for a fixed period of time
syndicated exclusivity
senate - protect IP act
public station funding
metro survey area (metro)
25. What happened when suddenly cable could provide and pay for all programs and networks decided they want user to pay for programs - networks insist affiliates pay for network programs
total survey area
reverse compensation
argument against vertical integration
network ads
26. Passed in 1998 to protect digital works copyrights - illegal to circumvent technology that controls access to a copyrighted work or distribute products that circumvent the technology - no violation if you quickly respond to complaint
senate - protect IP act
barter for syndication
Digital Millennium Copyright Act (DMCA)
must carry
27. 2 year term - 435 members - represent districts w/in a state
analog payment
Local content
Laws
house of reps
28. Protect freedom of religion - right to protest and petition gov't - right of free speech
first 10 amendments (bill of rights)
off network syndication
advertising business models
National Public Radio (NPR)
29. Created corporation for public broadcasting - grant contracts for programs production - set up connection - encourage creation of new public stations - conduct research/train for public stations
off network syndication
chilling effect
public broadcasting act of 1967
house of reps
30. PEG channels
syndicated exclusivity
total survey area
relaxed
Public - educational - government
31. Who gets the cash
non sampling error
compensation
arbitron
FNPRM (further notice of proposed rule making
32. Produced by local station or cable system
subscription fee battle
Local content
off network syndication
total survey area
33. Sexual content without artistic or political significance
obscenity
house of reps
predicted revenue potential
first amendment
34. Cannot prevent speech over radio
national rep firms
47 usc 326
Houshold using television (hut)
arbitron
35. Do audience measurement for radio
multiple systems operators
arbitron
sound exchange
vertical integration
36. Failed neogtiations - high rates from copyright board
predicted revenue potential
constitution
problems with copyright fees
must carry
37. TV may reach 39% of national audience - no more than 2 stations in market
indecent
Government limits on stations
Public Broadcasting Service (PBS)
FNPRM (further notice of proposed rule making
38. Congress - makes laws
performance task
long tail theory
legislative branch
non sampling error
39. A lot of different companies in the same industry
share
retransmission consent
horizontal integration
public station funding
40. A few minutes during network programs for affiliates to insert local commercials
reverse compensation
house of reps
adjacencies
compensation
41. Distribute programs to public tv stations - do not produce their own programs
Public Broadcasting Service (PBS)
constitution
senate
Houshold using television (hut)
42. Most stations are a part of this and owned by broadcast networks called 'owned&operated' stations
station groups
Report and Order (R&O)
limits of advertising
subscription fee battle
43. 1700 employees in DC - they get part of their pay from the fees collected by stations that must pay to be regulated by FCC
chilling effect
FCC organization
safe harbor
prior restraint
44. Courts cannot prevent you from talking but can punish you if your speech violates first amendment
demographic
local control
constitution
prior restraint
45. Which control is more limited - local or national?
local control
cable business model
legislative branch
capricious
46. Not quite a commercial but you can't say 'we have the best towels at Target - who is our sponsor - so come on out!'
FCC
vertical integration
enhanced underwriting
nielson
47. Commercial minutes available * projected rate = revenue - compare revenue to potential cost
indecency
house of reps
predicted audience
predicted revenue potential
48. Purchase programs directly with delivery over broadband
reverse compensation
first amendment
demographic
cutting the cord
49. Station writes the syndicator a check for program
enhanced underwriting
cash payment for syndication
size of sampling
clearance
50. Television is a toaster with pictures and people will watch whatever you put on there
barter for syndication
national spot advertising
sound exchange
marketplace approach
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