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Telecom Industry Management
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Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
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study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. 50 - 60% government and then subscribers - also business and state gov't
public station funding
barter for syndication
constitution
retransmission consent
2. When a sample reaches a certain size the results are no longer reliable
syndicated exclusivity
nielson
point of diminishing return
Local content
3. House and senate introcude bills into hopper - subcommittess review bill (energy committee - telecom committee) - rule committee decides how to adjust bill - house and senate compromise - sent to president
national rep firms
vertical integration
arbitrary
Process of a bill
4. Ad time is perishable - limited to what the viewer will tolerate
argument against vertical integration
limits of advertising
demographic
long tail theory
5. Deliver content and services via wire - FCC regulations
local control
cable television systems
retransmission consent
Houshold using television (hut)
6. Composer/publisher
analog payment
Public Broadcasting Service (PBS)
barter for syndication
legislative branch
7. 'We listened to everyone's comments and now we will do...' - petitions for reconsideration is the last chagne to have FCC reconsider
digital payment
enhanced underwriting
Report and Order (R&O)
subscription fee battle
8. Counties around central cities where tv is most viewed
senate - protect IP act
FNPRM (further notice of proposed rule making
designated market area
reverse compensation
9. Cd (composer - recording co. - and publisher) - radio (composer and publisher) - satellite radio (Record co -composer - bpublisher) - webcasting (record co and composer/publisher)
Local content
libel
blanket license
digital payment
10. Decision was suddon - not reasoned - or made on the basis of too much power
size of sampling
marketplace approach
Administrative procedures act (APA)
arbitrary
11. Program produced specifically for syndication (dr. phill - ellen - jeopardy)
local ads
first run syndication
compulsory license
house of reps
12. Counties grouped together around most watched stations near central city
blanket license
advertising business models
Laws
designated market area
13. Most stations are a part of this and owned by broadcast networks called 'owned&operated' stations
network ads
vertical integration
house of reps
station groups
14. Exchange of things of like worth like the proft of advertising
designated market area
Houshold using television (hut)
National Public Radio (NPR)
barter for syndication
15. Compares relative cost among competing media - abbreviation for 'cost for thousand' - cost for an advertiser to reach 1 -000 people or households - cost of ad/number of households/people
CPM
47 usc 326
FCC
US house - stop online piracy act (SOPA)
16. Combo of money and part of advertising revenue - number one method of syndication
analog payment
cash and barter for syndication
demographic
cable television systems
17. Larger the sample - greater the reliability
network ads
share
size of sampling
cutting the cord
18. Right to frree speech is balanced against the interest of society
advertising business models
balancing tests
must carry
digital payment
19. Station writes the syndicator a check for program
Memorandum opion and order (MO&O)
Public - educational - government
cash and barter for syndication
cash payment for syndication
20. A lot of different companies in the same industry
cash payment for syndication
compensation
FCC adjudication
horizontal integration
21. Who gets the cash
total survey area
indecent
capricious
compensation
22. Creates efficient companies who drive the economy and produce more options and cheaper products for customers
support for vertical integration
problems with copyright fees
station groups
compensation
23. Protect freedom of religion - right to protest and petition gov't - right of free speech
webcasting rates
first 10 amendments (bill of rights)
cash payment for syndication
senate - protect IP act
24. Broadcast tv stations demand local cable tv systems carry their stations on cable line up - cable gets to carry station for free - no payment to the broadcast station
sampling error
off network syndication
How reverse compensation works
must carry
25. Using laws of chance or probability to make estimate about population from small sample of population
first 10 amendments (bill of rights)
network/affiliate contract
syndicated exclusivity
sampling
26. A broadcast station can require cable systems in the stations coverage area to pay for it for the use of its signals - fee can change every 3 years - if they don't agree then they boot off cable for 3 years
retransmission consent
senate
FNPRM (further notice of proposed rule making
relaxed
27. Broadcast stations and local cable insertions bought by businesses in same marker (grocery - furniture store)
local ads
total survey area
How reverse compensation works
first 10 amendments (bill of rights)
28. Local stations that transmit programs to viewers over (typically 200 of these)
affiliates
argument against vertical integration
NPRM (Notice of Proposed rules making)
local ads
29. Speech protected by first amendment between adults during safe harbor
off network syndication
designated market area
indecent
legislative branch
30. Based on network track record
predicted audience
public broadcasting act of 1967
station groups
capricious
31. Which control is more limited - local or national?
obscenity
local control
14 usc 1464
Process of a bill
32. vague open ended inquiry of 'what should I do?' typically from telecom companies
Public Broadcasting Service (PBS)
cable television systems
Notice of Inquiry (NOI)
network ads
33. Company that negotiates for copyright holders and colelcts fees
CPM
sound exchange
obscenity
local ads
34. Focuses on how to fix or address one issue - staff condenses and summariezes problem
CPM
Houshold using television (hut)
FNPRM (further notice of proposed rule making
cable business model
35. Annual fee negotiated with licencing organizations to use all of the music controlled by that organization
Local content
chilling effect
clearance
blanket license
36. Set by gov't copyright roaylty board
blanket license
webcasting rates
indecency
random sampling
37. Television is a toaster with pictures and people will watch whatever you put on there
marketplace approach
CPM
affiliates
adjacencies
38. Courts cannot prevent you from talking but can punish you if your speech violates first amendment
80/20 rule
metro survey area (metro)
Government limits on stations
prior restraint
39. Protects free speech and expression
balancing tests
Laws
first amendment
analog payment
40. Passed in 1998 to protect digital works copyrights - illegal to circumvent technology that controls access to a copyrighted work or distribute products that circumvent the technology - no violation if you quickly respond to complaint
Digital Millennium Copyright Act (DMCA)
Report and Order (R&O)
safe harbor
must carry
41. People will want to watch trash tv like lesbians and food eating contests and those high ratings will control content. You cannot control content by inserting educational/cultuarl shows
NPRM (Notice of Proposed rules making)
cume
public interest approach
point of diminishing return
42. Prohibit anyone from promoting foreign websites that illegally sell copyrighted works
public broadcasting act of 1967
Public - educational - government
senate - protect IP act
network (national) content
43. One or more markets designated as primary survey area
CPM
metro survey area (metro)
cutting the cord
cable television systems
44. Publishing war plans
harming national security
cash and barter for syndication
non sampling error
share
45. Do audience measurement for television
network/affiliate contract
CPM
nielson
obscenity
46. Companies have fewer employees - offer less jobs - and own too much which prevents competition and narrows the content
argument against vertical integration
advertising business models
public station funding
total survey area
47. Government sets predetermined fee and requires licenses to be granted - cable tv systems for redistribution of works aired on roadcast stations
reverse compensation
network compensation
compulsory license
total survey area
48. Distributed by broadcast or cable network - they provide 'good morning america' or soaps to fill time if you can't afford to produce content locally
How reverse compensation works
Government limits on stations
network (national) content
sampling
49. 1700 employees in DC - they get part of their pay from the fees collected by stations that must pay to be regulated by FCC
demographic
FCC organization
Administrative law judge (ALJ)
libel
50. Dividing people into subgroups based on age - sex - education
first run syndication
demographic
Public Broadcasting Service (PBS)
compulsory license
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