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Test your basic knowledge |
Telecom Industry Management
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Affiliates pay networks a fee for each subscriber on cable or satellite who can watch their channels
How reverse compensation works
Local content
demographic
sampling error
2. Counties around central cities where tv is most viewed
designated market area
local control
subscription fee battle
vaste wasteland speech
3. Do audience measurement for television
long tail theory
indecency
nielson
prior restraint
4. Company that negotiates for copyright holders and colelcts fees
Local content
Digital Millennium Copyright Act (DMCA)
Laws
sound exchange
5. Government limits on group ownership have been stressed or relaxed over years
relaxed
compulsory license
network/affiliate contract
metro survey area (metro)
6. Right to frree speech is balanced against the interest of society
libel
Local content
balancing tests
CPM
7. Portraying sexual content in an offensive way that has no redeeming quality
Digital Millennium Copyright Act (DMCA)
station groups
network ads
obscenity
8. Largest local region of a market's listening audience (smaller portion of the total disgnated market area)
house of reps
NPRM (Notice of Proposed rules making)
total survey area
constitution
9. Purchase programs directly with delivery over broadband
Public - educational - government
cutting the cord
network ads
predicted audience
10. Program produced specifically for syndication (dr. phill - ellen - jeopardy)
first run syndication
fcc vs Pacifics foundation
syndicated exclusivity
indecency
11. Produced by local station or cable system
Local content
local control
80/20 rule
cash payment for syndication
12. House and senate introcude bills into hopper - subcommittess review bill (energy committee - telecom committee) - rule committee decides how to adjust bill - house and senate compromise - sent to president
station groups
indecent
constitution
Process of a bill
13. Cable wants highest fee possible and MSO's want low fees to increase profit margins and keep rates low - MSO's have most leverage
subscription fee battle
obscenity
argument against vertical integration
Memorandum opion and order (MO&O)
14. All metro counties plus counties next to it if they have significant listenership
total survey area
Process of a bill
harming national security
network non duplication rule
15. 2 year term - 435 members - represent districts w/in a state
house of reps
network compensation
total survey area
Digital Millennium Copyright Act (DMCA)
16. 50 - 60% government and then subscribers - also business and state gov't
public station funding
vaste wasteland speech
Laws
reverse compensation
17. Comprehensive review of licensing and regulating operations from FCC
network compensation
Federal reigister:
national spot advertising
FCC
18. # TV's actually on out of all people who own tv
support for vertical integration
share
multiple systems operators
first 10 amendments (bill of rights)
19. Inconsistent - changing mind a lot
capricious
cutting the cord
arbitron
multiple systems operators
20. Corporation that owns many local cable systems - serve almost 2/3 of subscribers - linked together into clusters
designated market area
blanket license
digital payment
multiple systems operators
21. vague open ended inquiry of 'what should I do?' typically from telecom companies
Notice of Inquiry (NOI)
obscenity
long tail theory
advertising business models
22. Who gets the cash
designated market area
compensation
14 usc 1464
80/20 rule
23. National advertisers reaching particular geographic regions by purchasing spots by local stations
network (national) content
national spot advertising
Laws
advertising business models
24. Congress can change anything the FCC does by passing a law to overturn a regulation
congressional oversight
obscenity
total survey area
relaxed
25. Low demand products collectively can be profitable if store/distribution channel is large enough - niche markets will be mroe profictable for low demand products
national rep firms
Administrative law judge (ALJ)
FCC
long tail theory
26. Distributed by broadcast or cable network - they provide 'good morning america' or soaps to fill time if you can't afford to produce content locally
prior restraint
network (national) content
arbitron
Digital Millennium Copyright Act (DMCA)
27. A lot of different companies in the same industry
designated market area
obscenity
compulsory license
horizontal integration
28. Stations purchasing syndicated programs like jeopardy can prevent those programs from appearing on other stations in same market
Public - educational - government
US house - stop online piracy act (SOPA)
syndicated exclusivity
station groups
29. Government sets predetermined fee and requires licenses to be granted - cable tv systems for redistribution of works aired on roadcast stations
multiple systems operators
network (national) content
balancing tests
compulsory license
30. Affiliates clear time to air network programs
clearance
arbitron
chilling effect
performance task
31. Publishing a false statement about someone to ruin their reputation
national rep firms
multiple systems operators
libel
sampling error
32. Local stations that transmit programs to viewers over (typically 200 of these)
affiliates
sound exchange
Houshold using television (hut)
must carry
33. Acts as a broker between local stations and advertisers - extension of local stations sales staff
arbitron
14 usc 1464
advertising business models
national rep firms
34. PEG channels
Public - educational - government
syndicated exclusivity
barter for syndication
capricious
35. TV may reach 39% of national audience - no more than 2 stations in market
compulsory license
Government limits on stations
first run syndication
digital payment
36. Exclusive broadcast rights for a certain number of episodes - certain number of runs per episode - for a fixed period of time
designated market area
cume
relaxed
syndicated exclusivity
37. Holds license from gov't - transmits programs over airwaves - carries commercial messages to promotes products
harming national security
advertising business models
commercial broadcast station
off network syndication
38. Ad time is perishable - limited to what the viewer will tolerate
network ads
limits of advertising
off network syndication
first amendment
39. Anything obscene indecent or profane over radio will be fined or imprisoned for no more than two years
non sampling error
Process of a bill
14 usc 1464
obscenity
40. Attract and retain audiences that can be sold to advertisers
advertising business models
metro survey area (metro)
share
analog payment
41. Compares relative cost among competing media - abbreviation for 'cost for thousand' - cost for an advertiser to reach 1 -000 people or households - cost of ad/number of households/people
CPM
Report and Order (R&O)
US house - stop online piracy act (SOPA)
affiliates
42. Combo of money and part of advertising revenue - number one method of syndication
obscenity
balancing tests
cash and barter for syndication
syndication
43. Laws are vague so people change all of their conent to stay away from indecency violations
indecency
total survey area
analog payment
chilling effect
44. Negotiates the terms of partnership through a contract
How reverse compensation works
network/affiliate contract
safe harbor
47 usc 326
45. Speech protected by first amendment between adults during safe harbor
network ads
indecent
fcc vs Pacifics foundation
Local content
46. Must wait 30 days to respond (slow motion debate)
NPRM (Notice of Proposed rules making)
senate - protect IP act
adjacencies
advertising business models
47. Newton minow 1961: there must be an active government role to ensure public interest is being served (tv is trash and we need to make it help public!)
constitution
digital payment
vaste wasteland speech
National Public Radio (NPR)
48. Set by gov't copyright roaylty board
cash and barter for syndication
random sampling
FCC
webcasting rates
49. Protect freedom of religion - right to protest and petition gov't - right of free speech
commercial broadcast station
first 10 amendments (bill of rights)
designated market area
public interest approach
50. Using laws of chance or probability to make estimate about population from small sample of population
libel
cable television systems
sampling
harming national security