Test your basic knowledge |

Telecom Industry Management

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Protects free speech and expression






2. Acts as a broker between local stations and advertisers - extension of local stations sales staff






3. Passed by Congress - set policies with any details congress wants - regulations - Must be consistent with law passed






4. Counties around central cities where tv is most viewed






5. Do audience measurement for television






6. Commercial minutes available * projected rate = revenue - compare revenue to potential cost






7. You own all services for production and distribution






8. Distribute public radio stations - - Produce own program - classical/jazz music - news/public affairs






9. Broadcast tv stations demand local cable tv systems carry their stations on cable line up - cable gets to carry station for free - no payment to the broadcast station






10. Rule book for the government with legislative - executive - judicial branch






11. Not quite a commercial but you can't say 'we have the best towels at Target - who is our sponsor - so come on out!'






12. Produced by local station or cable system






13. National advertisers reaching particular geographic regions by purchasing spots by local stations






14. Government limits on group ownership have been stressed or relaxed over years






15. Speech protected by first amendment between adults during safe harbor






16. Publishing war plans






17. Broadcast stations and local cable insertions bought by businesses in same marker (grocery - furniture store)






18. Local stations that transmit programs to viewers over (typically 200 of these)






19. Estimates from representative sample will always be slightly off b/c the sample does not exactly match group being measured






20. Creates efficient companies who drive the economy and produce more options and cheaper products for customers






21. Exchange of things of like worth like the proft of advertising






22. Exclusive broadcast rights for a certain number of episodes - certain number of runs per episode - for a fixed period of time






23. Conducts hearings - does research - and summarizes the law and violation






24. Program produced specifically for syndication (dr. phill - ellen - jeopardy)






25. Everyone in group should have an equal chance to be selected for the sample






26. Decision was suddon - not reasoned - or made on the basis of too much power






27. Holds license from gov't - transmits programs over airwaves - carries commercial messages to promotes products






28. Negotiates the terms of partnership through a contract






29. Non - local programming not licensed/sold to networks - programs licensed/distributed to more than one market - non interconnected broadcast






30. Grossely offensive and provokes violent resentment






31. 50 - 60% government and then subscribers - also business and state gov't






32. Larger the sample - greater the reliability






33. Using laws of chance or probability to make estimate about population from small sample of population






34. All metro counties plus counties next to it if they have significant listenership






35. vague open ended inquiry of 'what should I do?' typically from telecom companies






36. Language that depicts offensive by contemporary standards for broadcast medium of sexual acktivity or organs






37. Deliver content and services via wire - FCC regulations






38. Stations purchasing syndicated programs like jeopardy can prevent those programs from appearing on other stations in same market






39. Corporation that owns many local cable systems - serve almost 2/3 of subscribers - linked together into clusters






40. One or more markets designated as primary survey area






41. Purchase programs directly with delivery over broadband






42. Newton minow 1961: there must be an active government role to ensure public interest is being served (tv is trash and we need to make it help public!)






43. Cd (composer - recording co. - and publisher) - radio (composer and publisher) - satellite radio (Record co -composer - bpublisher) - webcasting (record co and composer/publisher)






44. Distributed by broadcast or cable network - they provide 'good morning america' or soaps to fill time if you can't afford to produce content locally






45. Attract and retain audiences that can be sold to advertisers






46. Congress can change anything the FCC does by passing a law to overturn a regulation






47. Who gets the cash






48. Most stations are a part of this and owned by broadcast networks called 'owned&operated' stations






49. Sexual content without artistic or political significance






50. Broadcast network pays affiliates for use of station