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Test your basic knowledge |
Telecom Industry Management
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Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Distribute public radio stations - - Produce own program - classical/jazz music - news/public affairs
Local content
National Public Radio (NPR)
NPRM (Notice of Proposed rules making)
must carry
2. A broadcast station can require cable systems in the stations coverage area to pay for it for the use of its signals - fee can change every 3 years - if they don't agree then they boot off cable for 3 years
retransmission consent
network ads
local control
public interest approach
3. Purchase programs directly with delivery over broadband
local control
barter for syndication
cutting the cord
Federal reigister:
4. 50 - 60% government and then subscribers - also business and state gov't
NPRM (Notice of Proposed rules making)
public station funding
performance task
commercial broadcast station
5. This person pointed out a problem so here is how we will address it
constitution
limits of advertising
Memorandum opion and order (MO&O)
sampling error
6. Congress - makes laws
Government limits on stations
sound exchange
Administrative law judge (ALJ)
legislative branch
7. Grossely offensive and provokes violent resentment
reverse compensation
size of sampling
profane
first amendment
8. Low demand products collectively can be profitable if store/distribution channel is large enough - niche markets will be mroe profictable for low demand products
cume
long tail theory
network ads
first 10 amendments (bill of rights)
9. PEG channels
Digital Millennium Copyright Act (DMCA)
size of sampling
Public - educational - government
NPRM (Notice of Proposed rules making)
10. All metro counties plus counties next to it if they have significant listenership
Public - educational - government
total survey area
first amendment
affiliates
11. Program produced specifically for syndication (dr. phill - ellen - jeopardy)
80/20 rule
first run syndication
predicted audience
commercial broadcast station
12. Publishing a false statement about someone to ruin their reputation
vertical integration
station groups
harming national security
libel
13. Company that negotiates for copyright holders and colelcts fees
sound exchange
support for vertical integration
Federal reigister:
network/affiliate contract
14. Station writes the syndicator a check for program
demographic
Houshold using television (hut)
profane
cash payment for syndication
15. National advertisers reaching particular geographic regions by purchasing spots by local stations
total survey area
national spot advertising
indecency
Local content
16. Acts as a broker between local stations and advertisers - extension of local stations sales staff
vertical integration
national rep firms
arbitrary
public interest approach
17. Affiliates clear time to air network programs
CPM
Process of a bill
webcasting rates
clearance
18. Conducts hearings - does research - and summarizes the law and violation
profane
multiple systems operators
Administrative law judge (ALJ)
network/affiliate contract
19. Courts cannot prevent you from talking but can punish you if your speech violates first amendment
network ads
long tail theory
sound exchange
prior restraint
20. You own all services for production and distribution
vertical integration
syndicated exclusivity
performance task
barter for syndication
21. Must wait 30 days to respond (slow motion debate)
Federal reigister:
barter for syndication
NPRM (Notice of Proposed rules making)
Laws
22. Broadcast stations and local cable insertions bought by businesses in same marker (grocery - furniture store)
indecent
local ads
Houshold using television (hut)
network (national) content
23. Not quite a commercial but you can't say 'we have the best towels at Target - who is our sponsor - so come on out!'
enhanced underwriting
analog payment
Federal reigister:
network/affiliate contract
24. Congress can change anything the FCC does by passing a law to overturn a regulation
network compensation
FCC
congressional oversight
cume
25. Speech protected by first amendment between adults during safe harbor
indecent
local ads
vertical integration
barter for syndication
26. Using laws of chance or probability to make estimate about population from small sample of population
sampling
network compensation
digital payment
indecent
27. Cable wants highest fee possible and MSO's want low fees to increase profit margins and keep rates low - MSO's have most leverage
Public - educational - government
subscription fee battle
capricious
obscenity
28. Rule book for the government with legislative - executive - judicial branch
Houshold using television (hut)
constitution
Local content
Public - educational - government
29. Broadcast tv stations demand local cable tv systems carry their stations on cable line up - cable gets to carry station for free - no payment to the broadcast station
must carry
How reverse compensation works
cutting the cord
reverse compensation
30. Ad time is perishable - limited to what the viewer will tolerate
analog payment
Federal reigister:
relaxed
limits of advertising
31. Passed in 1998 to protect digital works copyrights - illegal to circumvent technology that controls access to a copyrighted work or distribute products that circumvent the technology - no violation if you quickly respond to complaint
random sampling
47 usc 326
public station funding
Digital Millennium Copyright Act (DMCA)
32. Prohibit anyone from promoting foreign websites that illegally sell copyrighted works
capricious
balancing tests
sampling error
senate - protect IP act
33. Passed by Congress - set policies with any details congress wants - regulations - Must be consistent with law passed
Process of a bill
clearance
Laws
capricious
34. Portraying sexual content in an offensive way that has no redeeming quality
obscenity
performance task
congressional oversight
sampling
35. Distribute programs to public tv stations - do not produce their own programs
Public Broadcasting Service (PBS)
obscenity
syndicated exclusivity
cable business model
36. Government sets predetermined fee and requires licenses to be granted - cable tv systems for redistribution of works aired on roadcast stations
relaxed
syndicated exclusivity
advertising business models
compulsory license
37. What happened when suddenly cable could provide and pay for all programs and networks decided they want user to pay for programs - networks insist affiliates pay for network programs
total survey area
first 10 amendments (bill of rights)
affiliates
reverse compensation
38. Everyone in group should have an equal chance to be selected for the sample
Administrative procedures act (APA)
libel
random sampling
size of sampling
39. Bundle programs together in packages sold for monthly fee
syndicated exclusivity
National Public Radio (NPR)
cable business model
senate
40. Program originally produced for a network now being syndicated (friends - family guy)
marketplace approach
network non duplication rule
off network syndication
FCC
41. Cable systems may not import other broadcast network affiliates
national rep firms
adjacencies
network non duplication rule
constitution
42. Commercial minutes available * projected rate = revenue - compare revenue to potential cost
predicted revenue potential
sampling
advertising business models
compensation
43. Broadcast network pays affiliates for use of station
vaste wasteland speech
compulsory license
network compensation
first 10 amendments (bill of rights)
44. Composer/publisher
arbitron
FNPRM (further notice of proposed rule making
performance task
analog payment
45. Cannot prevent speech over radio
designated market area
47 usc 326
Federal reigister:
Process of a bill
46. Compares relative cost among competing media - abbreviation for 'cost for thousand' - cost for an advertiser to reach 1 -000 people or households - cost of ad/number of households/people
obscenity
CPM
house of reps
multiple systems operators
47. A title for the payment of artists for their performance
arbitrary
commercial broadcast station
total survey area
performance task
48. 'We listened to everyone's comments and now we will do...' - petitions for reconsideration is the last chagne to have FCC reconsider
NPRM (Notice of Proposed rules making)
Report and Order (R&O)
performance task
libel
49. Protects free speech and expression
first amendment
vertical integration
must carry
balancing tests
50. Government limits on group ownership have been stressed or relaxed over years
vertical integration
relaxed
public broadcasting act of 1967
house of reps
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