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Test your basic knowledge |
Telecom Industry Management
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Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Cable wants highest fee possible and MSO's want low fees to increase profit margins and keep rates low - MSO's have most leverage
subscription fee battle
support for vertical integration
libel
clearance
2. TV may reach 39% of national audience - no more than 2 stations in market
random sampling
cume
Government limits on stations
cable business model
3. Passed in 1998 to protect digital works copyrights - illegal to circumvent technology that controls access to a copyrighted work or distribute products that circumvent the technology - no violation if you quickly respond to complaint
obscenity
public station funding
Digital Millennium Copyright Act (DMCA)
Public - educational - government
4. Exclusive broadcast rights for a certain number of episodes - certain number of runs per episode - for a fixed period of time
syndicated exclusivity
cume
predicted audience
barter for syndication
5. 2 year term - 435 members - represent districts w/in a state
cutting the cord
house of reps
first 10 amendments (bill of rights)
webcasting rates
6. Estimates from representative sample will always be slightly off b/c the sample does not exactly match group being measured
marketplace approach
profane
sampling error
Public Broadcasting Service (PBS)
7. Company that negotiates for copyright holders and colelcts fees
sampling
sound exchange
vaste wasteland speech
advertising business models
8. Deliver content and services via wire - FCC regulations
indecency
cable television systems
cash and barter for syndication
station groups
9. Laws are vague so people change all of their conent to stay away from indecency violations
performance task
total survey area
chilling effect
network compensation
10. Cable systems may not import other broadcast network affiliates
network (national) content
network non duplication rule
off network syndication
network/affiliate contract
11. National advertisers reaching particular geographic regions by purchasing spots by local stations
subscription fee battle
fcc vs Pacifics foundation
national spot advertising
national rep firms
12. Exchange of things of like worth like the proft of advertising
advertising business models
barter for syndication
FCC adjudication
adjacencies
13. Right to frree speech is balanced against the interest of society
Local content
balancing tests
network non duplication rule
Laws
14. You own all services for production and distribution
local ads
vertical integration
problems with copyright fees
NPRM (Notice of Proposed rules making)
15. Conducts hearings - does research - and summarizes the law and violation
metro survey area (metro)
Administrative law judge (ALJ)
non sampling error
network non duplication rule
16. The estimated numver of household actually tuned in to channel
US house - stop online piracy act (SOPA)
80/20 rule
Houshold using television (hut)
metro survey area (metro)
17. Most stations are a part of this and owned by broadcast networks called 'owned&operated' stations
off network syndication
network non duplication rule
cash and barter for syndication
station groups
18. Congress direted how to make rules in the law - actions must be registered in Federal Registers - let people know what you're planning - allow public to make comments
Administrative procedures act (APA)
obscenity
senate - protect IP act
arbitron
19. Focuses on how to fix or address one issue - staff condenses and summariezes problem
FNPRM (further notice of proposed rule making
commercial broadcast station
house of reps
Public Broadcasting Service (PBS)
20. Program produced specifically for syndication (dr. phill - ellen - jeopardy)
argument against vertical integration
first run syndication
Houshold using television (hut)
sampling error
21. Larger the sample - greater the reliability
must carry
digital payment
commercial broadcast station
size of sampling
22. Annual fee negotiated with licencing organizations to use all of the music controlled by that organization
webcasting rates
size of sampling
blanket license
FCC adjudication
23. Bundle programs together in packages sold for monthly fee
Administrative law judge (ALJ)
multiple systems operators
chilling effect
cable business model
24. 80 percent of viewing is on 20 percent of channels/stations - most profit occurs from most popular stations
Digital Millennium Copyright Act (DMCA)
80/20 rule
NPRM (Notice of Proposed rules making)
syndication
25. Rule book for the government with legislative - executive - judicial branch
share
constitution
total survey area
support for vertical integration
26. Ad time is perishable - limited to what the viewer will tolerate
sampling error
Process of a bill
FCC organization
limits of advertising
27. vague open ended inquiry of 'what should I do?' typically from telecom companies
Notice of Inquiry (NOI)
clearance
point of diminishing return
CPM
28. Low demand products collectively can be profitable if store/distribution channel is large enough - niche markets will be mroe profictable for low demand products
prior restraint
long tail theory
National Public Radio (NPR)
FCC
29. Broadcast stations and local cable insertions bought by businesses in same marker (grocery - furniture store)
predicted revenue potential
argument against vertical integration
Federal reigister:
local ads
30. Number of households tuned into a channel out of all households actually using their receiver (number of people watching LOST out of all individuals watching TV)
congressional oversight
FNPRM (further notice of proposed rule making
sampling
share
31. Attract and retain audiences that can be sold to advertisers
balancing tests
designated market area
sampling
advertising business models
32. Stations purchasing syndicated programs like jeopardy can prevent those programs from appearing on other stations in same market
total survey area
safe harbor
marketplace approach
syndicated exclusivity
33. Using laws of chance or probability to make estimate about population from small sample of population
sampling
FNPRM (further notice of proposed rule making
safe harbor
congressional oversight
34. Anything obscene indecent or profane over radio will be fined or imprisoned for no more than two years
14 usc 1464
chilling effect
profane
network ads
35. Holds license from gov't - transmits programs over airwaves - carries commercial messages to promotes products
argument against vertical integration
CPM
commercial broadcast station
share
36. Station writes the syndicator a check for program
legislative branch
metro survey area (metro)
prior restraint
cash payment for syndication
37. Attorney general can seek court order to block foreign sites
US house - stop online piracy act (SOPA)
local ads
webcasting rates
legislative branch
38. Produced by local station or cable system
Digital Millennium Copyright Act (DMCA)
Process of a bill
Local content
reverse compensation
39. A few minutes during network programs for affiliates to insert local commercials
barter for syndication
reverse compensation
adjacencies
public interest approach
40. Cannot prevent speech over radio
47 usc 326
advertising business models
FNPRM (further notice of proposed rule making
cash and barter for syndication
41. Non - local programming not licensed/sold to networks - programs licensed/distributed to more than one market - non interconnected broadcast
Public - educational - government
first amendment
syndication
marketplace approach
42. Grossely offensive and provokes violent resentment
cash payment for syndication
Public - educational - government
profane
National Public Radio (NPR)
43. Government sets predetermined fee and requires licenses to be granted - cable tv systems for redistribution of works aired on roadcast stations
barter for syndication
public interest approach
compulsory license
must carry
44. Protects free speech and expression
network compensation
performance task
compensation
first amendment
45. Dividing people into subgroups based on age - sex - education
multiple systems operators
harming national security
cash and barter for syndication
demographic
46. Hearings conducted regarding FCC violations
US house - stop online piracy act (SOPA)
Laws
FCC adjudication
local control
47. One or more markets designated as primary survey area
FCC
metro survey area (metro)
congressional oversight
first 10 amendments (bill of rights)
48. Must wait 30 days to respond (slow motion debate)
NPRM (Notice of Proposed rules making)
Federal reigister:
commercial broadcast station
enhanced underwriting
49. Speech protected by first amendment between adults during safe harbor
long tail theory
cash payment for syndication
Memorandum opion and order (MO&O)
indecent
50. Creates efficient companies who drive the economy and produce more options and cheaper products for customers
US house - stop online piracy act (SOPA)
support for vertical integration
barter for syndication
safe harbor
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