SUBJECTS
|
BROWSE
|
CAREER CENTER
|
POPULAR
|
JOIN
|
LOGIN
Business Skills
|
Soft Skills
|
Basic Literacy
|
Certifications
About
|
Help
|
Privacy
|
Terms
|
Email
Search
Test your basic knowledge |
Telecom Industry Management
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Congress can change anything the FCC does by passing a law to overturn a regulation
analog payment
first run syndication
congressional oversight
Public - educational - government
2. Negotiates the terms of partnership through a contract
public interest approach
sound exchange
National Public Radio (NPR)
network/affiliate contract
3. Stations purchasing syndicated programs like jeopardy can prevent those programs from appearing on other stations in same market
network/affiliate contract
first amendment
marketplace approach
syndicated exclusivity
4. Distributed by broadcast or cable network - they provide 'good morning america' or soaps to fill time if you can't afford to produce content locally
syndicated exclusivity
National Public Radio (NPR)
network (national) content
compulsory license
5. Bundle programs together in packages sold for monthly fee
arbitron
enhanced underwriting
cable business model
affiliates
6. Grossely offensive and provokes violent resentment
47 usc 326
public interest approach
commercial broadcast station
profane
7. Conducts hearings - does research - and summarizes the law and violation
size of sampling
syndicated exclusivity
predicted audience
Administrative law judge (ALJ)
8. Counties around central cities where tv is most viewed
Report and Order (R&O)
designated market area
Houshold using television (hut)
national spot advertising
9. Passed in 1998 to protect digital works copyrights - illegal to circumvent technology that controls access to a copyrighted work or distribute products that circumvent the technology - no violation if you quickly respond to complaint
network non duplication rule
Digital Millennium Copyright Act (DMCA)
47 usc 326
off network syndication
10. Ads on broadcast and cable networks to reach a national audience
FCC
network ads
support for vertical integration
random sampling
11. Used in calculating unduplicated persons watching a station over a period of time (so if you watch twice - you only count once)
Digital Millennium Copyright Act (DMCA)
cume
vertical integration
cable television systems
12. Broadcast network pays affiliates for use of station
share
affiliates
How reverse compensation works
network compensation
13. Not quite a commercial but you can't say 'we have the best towels at Target - who is our sponsor - so come on out!'
cable television systems
affiliates
syndicated exclusivity
enhanced underwriting
14. Broadcast tv stations demand local cable tv systems carry their stations on cable line up - cable gets to carry station for free - no payment to the broadcast station
must carry
argument against vertical integration
safe harbor
sampling error
15. Compares relative cost among competing media - abbreviation for 'cost for thousand' - cost for an advertiser to reach 1 -000 people or households - cost of ad/number of households/people
CPM
Digital Millennium Copyright Act (DMCA)
long tail theory
sampling
16. Speech protected by first amendment between adults during safe harbor
80/20 rule
profane
syndicated exclusivity
indecent
17. Protect freedom of religion - right to protest and petition gov't - right of free speech
local ads
long tail theory
first run syndication
first 10 amendments (bill of rights)
18. National advertisers reaching particular geographic regions by purchasing spots by local stations
national spot advertising
random sampling
obscenity
sampling
19. Who gets the cash
horizontal integration
compensation
arbitron
How reverse compensation works
20. 'We listened to everyone's comments and now we will do...' - petitions for reconsideration is the last chagne to have FCC reconsider
indecent
Report and Order (R&O)
first amendment
obscenity
21. 50 - 60% government and then subscribers - also business and state gov't
cable business model
public station funding
enhanced underwriting
14 usc 1464
22. Station writes the syndicator a check for program
network/affiliate contract
capricious
Public - educational - government
cash payment for syndication
23. Hearings conducted regarding FCC violations
sound exchange
FCC adjudication
public interest approach
first 10 amendments (bill of rights)
24. Program originally produced for a network now being syndicated (friends - family guy)
retransmission consent
station groups
off network syndication
must carry
25. Corporation that owns many local cable systems - serve almost 2/3 of subscribers - linked together into clusters
multiple systems operators
vaste wasteland speech
senate - protect IP act
random sampling
26. You own all services for production and distribution
cume
balancing tests
vertical integration
Administrative procedures act (APA)
27. Cable systems may not import other broadcast network affiliates
profane
network non duplication rule
Memorandum opion and order (MO&O)
US house - stop online piracy act (SOPA)
28. 6 year term - 100 members - 2 from each state regardless of population to protect little states
argument against vertical integration
senate
network non duplication rule
Administrative law judge (ALJ)
29. Right to frree speech is balanced against the interest of society
balancing tests
compulsory license
network (national) content
cable business model
30. Based on network track record
fcc vs Pacifics foundation
predicted audience
vertical integration
total survey area
31. Congress - makes laws
legislative branch
Report and Order (R&O)
analog payment
compensation
32. Broadcast stations and local cable insertions bought by businesses in same marker (grocery - furniture store)
local ads
syndication
performance task
National Public Radio (NPR)
33. Inconsistent - changing mind a lot
cable television systems
Memorandum opion and order (MO&O)
advertising business models
capricious
34. Exchange of things of like worth like the proft of advertising
barter for syndication
first amendment
Digital Millennium Copyright Act (DMCA)
cash payment for syndication
35. Do audience measurement for radio
safe harbor
fcc vs Pacifics foundation
nielson
arbitron
36. Government limits on group ownership have been stressed or relaxed over years
relaxed
support for vertical integration
compulsory license
long tail theory
37. Rule book for the government with legislative - executive - judicial branch
constitution
fcc vs Pacifics foundation
network (national) content
house of reps
38. Counties grouped together around most watched stations near central city
safe harbor
random sampling
designated market area
fcc vs Pacifics foundation
39. Failed neogtiations - high rates from copyright board
problems with copyright fees
Public Broadcasting Service (PBS)
FNPRM (further notice of proposed rule making
compensation
40. Larger the sample - greater the reliability
advertising business models
FCC adjudication
size of sampling
predicted revenue potential
41. Largest local region of a market's listening audience (smaller portion of the total disgnated market area)
local ads
US house - stop online piracy act (SOPA)
network ads
total survey area
42. Set by gov't copyright roaylty board
local control
webcasting rates
prior restraint
FCC organization
43. Portraying sexual content in an offensive way that has no redeeming quality
obscenity
Report and Order (R&O)
FCC
profane
44. Estimates from representative sample will always be slightly off b/c the sample does not exactly match group being measured
sampling error
47 usc 326
total survey area
constitution
45. Comprehensive review of licensing and regulating operations from FCC
profane
Federal reigister:
compulsory license
indecent
46. Everyone in group should have an equal chance to be selected for the sample
random sampling
public interest approach
compensation
balancing tests
47. Attorney general can seek court order to block foreign sites
US house - stop online piracy act (SOPA)
Public - educational - government
size of sampling
prior restraint
48. 2 year term - 435 members - represent districts w/in a state
long tail theory
syndicated exclusivity
clearance
house of reps
49. Deliver content and services via wire - FCC regulations
80/20 rule
long tail theory
cable television systems
Notice of Inquiry (NOI)
50. One or more markets designated as primary survey area
compulsory license
cable business model
Administrative procedures act (APA)
metro survey area (metro)