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Telecom Industry Management

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Low demand products collectively can be profitable if store/distribution channel is large enough - niche markets will be mroe profictable for low demand products






2. Acts as a broker between local stations and advertisers - extension of local stations sales staff






3. Affiliates clear time to air network programs






4. Deliver content and services via wire - FCC regulations






5. Counties grouped together around most watched stations near central city






6. Focuses on how to fix or address one issue - staff condenses and summariezes problem






7. Largest local region of a market's listening audience (smaller portion of the total disgnated market area)






8. Produced by local station or cable system






9. Set by gov't copyright roaylty board






10. May ounish indecent broadcasts because - uniquely pervasive - accessable to vhildren






11. Who gets the cash






12. 5 members - no more than three from each political party - 5 year term - president designates chairman - it helps to have connections






13. Newton minow 1961: there must be an active government role to ensure public interest is being served (tv is trash and we need to make it help public!)






14. Annual fee negotiated with licencing organizations to use all of the music controlled by that organization






15. Compares relative cost among competing media - abbreviation for 'cost for thousand' - cost for an advertiser to reach 1 -000 people or households - cost of ad/number of households/people






16. Everyone in group should have an equal chance to be selected for the sample






17. Purchase programs directly with delivery over broadband






18. People will want to watch trash tv like lesbians and food eating contests and those high ratings will control content. You cannot control content by inserting educational/cultuarl shows






19. Laws are vague so people change all of their conent to stay away from indecency violations






20. Portraying sexual content in an offensive way that has no redeeming quality






21. TV may reach 39% of national audience - no more than 2 stations in market






22. Local stations that transmit programs to viewers over (typically 200 of these)






23. Used in calculating unduplicated persons watching a station over a period of time (so if you watch twice - you only count once)






24. What happened when suddenly cable could provide and pay for all programs and networks decided they want user to pay for programs - networks insist affiliates pay for network programs






25. 1700 employees in DC - they get part of their pay from the fees collected by stations that must pay to be regulated by FCC






26. Grossely offensive and provokes violent resentment






27. Congress - makes laws






28. Program produced specifically for syndication (dr. phill - ellen - jeopardy)






29. A broadcast station can require cable systems in the stations coverage area to pay for it for the use of its signals - fee can change every 3 years - if they don't agree then they boot off cable for 3 years






30. Speech protected by first amendment between adults during safe harbor






31. Failed neogtiations - high rates from copyright board






32. Exclusive broadcast rights for a certain number of episodes - certain number of runs per episode - for a fixed period of time






33. Protects free speech and expression






34. Combo of money and part of advertising revenue - number one method of syndication






35. Government limits on group ownership have been stressed or relaxed over years






36. Affiliates pay networks a fee for each subscriber on cable or satellite who can watch their channels






37. Company that negotiates for copyright holders and colelcts fees






38. Broadcast network pays affiliates for use of station






39. Ads on broadcast and cable networks to reach a national audience






40. When a sample reaches a certain size the results are no longer reliable






41. Courts cannot prevent you from talking but can punish you if your speech violates first amendment






42. Rule book for the government with legislative - executive - judicial branch






43. 2 year term - 435 members - represent districts w/in a state






44. Estimates from representative sample will always be slightly off b/c the sample does not exactly match group being measured






45. Number of households tuned into a channel out of all households actually using their receiver (number of people watching LOST out of all individuals watching TV)






46. Using laws of chance or probability to make estimate about population from small sample of population






47. Publishing war plans






48. Non - local programming not licensed/sold to networks - programs licensed/distributed to more than one market - non interconnected broadcast






49. Comprehensive review of licensing and regulating operations from FCC






50. Cd (composer - recording co. - and publisher) - radio (composer and publisher) - satellite radio (Record co -composer - bpublisher) - webcasting (record co and composer/publisher)






Can you answer 50 questions in 15 minutes?



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