Test your basic knowledge |

Telecom Industry Management

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Estimates from representative sample will always be slightly off b/c the sample does not exactly match group being measured






2. Do audience measurement for television






3. Passed by Congress - set policies with any details congress wants - regulations - Must be consistent with law passed






4. Hearings conducted regarding FCC violations






5. National advertisers reaching particular geographic regions by purchasing spots by local stations






6. Holds license from gov't - transmits programs over airwaves - carries commercial messages to promotes products






7. A title for the payment of artists for their performance






8. vague open ended inquiry of 'what should I do?' typically from telecom companies






9. TV may reach 39% of national audience - no more than 2 stations in market






10. 2 year term - 435 members - represent districts w/in a state






11. Right to frree speech is balanced against the interest of society






12. Attorney general can seek court order to block foreign sites






13. Bundle programs together in packages sold for monthly fee






14. Broadcast stations and local cable insertions bought by businesses in same marker (grocery - furniture store)






15. One or more markets designated as primary survey area






16. Which control is more limited - local or national?






17. What happened when suddenly cable could provide and pay for all programs and networks decided they want user to pay for programs - networks insist affiliates pay for network programs






18. Based on network track record






19. Rule book for the government with legislative - executive - judicial branch






20. When a sample reaches a certain size the results are no longer reliable






21. Laws are vague so people change all of their conent to stay away from indecency violations






22. Set by gov't copyright roaylty board






23. Affiliates pay networks a fee for each subscriber on cable or satellite who can watch their channels






24. Ads on broadcast and cable networks to reach a national audience






25. Non - local programming not licensed/sold to networks - programs licensed/distributed to more than one market - non interconnected broadcast






26. Decision was suddon - not reasoned - or made on the basis of too much power






27. Companies have fewer employees - offer less jobs - and own too much which prevents competition and narrows the content






28. Protects free speech and expression






29. People will want to watch trash tv like lesbians and food eating contests and those high ratings will control content. You cannot control content by inserting educational/cultuarl shows






30. Attract and retain audiences that can be sold to advertisers






31. Anything obscene indecent or profane over radio will be fined or imprisoned for no more than two years






32. Annual fee negotiated with licencing organizations to use all of the music controlled by that organization






33. A few minutes during network programs for affiliates to insert local commercials






34. Deliver content and services via wire - FCC regulations






35. Counties grouped together around most watched stations near central city






36. Protect freedom of religion - right to protest and petition gov't - right of free speech






37. Created corporation for public broadcasting - grant contracts for programs production - set up connection - encourage creation of new public stations - conduct research/train for public stations






38. House and senate introcude bills into hopper - subcommittess review bill (energy committee - telecom committee) - rule committee decides how to adjust bill - house and senate compromise - sent to president






39. Local stations that transmit programs to viewers over (typically 200 of these)






40. Who gets the cash






41. Negotiates the terms of partnership through a contract






42. All metro counties plus counties next to it if they have significant listenership






43. A broadcast station can require cable systems in the stations coverage area to pay for it for the use of its signals - fee can change every 3 years - if they don't agree then they boot off cable for 3 years






44. Government sets predetermined fee and requires licenses to be granted - cable tv systems for redistribution of works aired on roadcast stations






45. Program produced specifically for syndication (dr. phill - ellen - jeopardy)






46. Broadcast tv stations demand local cable tv systems carry their stations on cable line up - cable gets to carry station for free - no payment to the broadcast station






47. Government limits on group ownership have been stressed or relaxed over years






48. Exclusive broadcast rights for a certain number of episodes - certain number of runs per episode - for a fixed period of time






49. Do audience measurement for radio






50. Used in calculating unduplicated persons watching a station over a period of time (so if you watch twice - you only count once)