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Test your basic knowledge |
Telecom Industry Management
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Purchase programs directly with delivery over broadband
local ads
cutting the cord
cash payment for syndication
indecent
2. Do audience measurement for television
nielson
US house - stop online piracy act (SOPA)
Government limits on stations
public broadcasting act of 1967
3. Passed by Congress - set policies with any details congress wants - regulations - Must be consistent with law passed
Laws
station groups
affiliates
national spot advertising
4. Passed in 1998 to protect digital works copyrights - illegal to circumvent technology that controls access to a copyrighted work or distribute products that circumvent the technology - no violation if you quickly respond to complaint
CPM
Local content
must carry
Digital Millennium Copyright Act (DMCA)
5. Attract and retain audiences that can be sold to advertisers
adjacencies
advertising business models
vaste wasteland speech
total survey area
6. Exchange of things of like worth like the proft of advertising
barter for syndication
compensation
network (national) content
arbitrary
7. Grossely offensive and provokes violent resentment
profane
Public - educational - government
senate
designated market area
8. vague open ended inquiry of 'what should I do?' typically from telecom companies
profane
long tail theory
Notice of Inquiry (NOI)
sampling
9. Failed neogtiations - high rates from copyright board
local ads
local control
marketplace approach
problems with copyright fees
10. Produced by local station or cable system
balancing tests
local ads
total survey area
Local content
11. One or more markets designated as primary survey area
point of diminishing return
network (national) content
metro survey area (metro)
obscenity
12. Broadcast indcent media between 10pm and 6am
safe harbor
syndicated exclusivity
prior restraint
Houshold using television (hut)
13. Decision was suddon - not reasoned - or made on the basis of too much power
subscription fee battle
arbitrary
total survey area
US house - stop online piracy act (SOPA)
14. Rule book for the government with legislative - executive - judicial branch
cutting the cord
constitution
problems with copyright fees
Notice of Inquiry (NOI)
15. Television is a toaster with pictures and people will watch whatever you put on there
local control
public station funding
marketplace approach
point of diminishing return
16. 2 year term - 435 members - represent districts w/in a state
house of reps
must carry
constitution
vertical integration
17. Congress can change anything the FCC does by passing a law to overturn a regulation
affiliates
barter for syndication
retransmission consent
congressional oversight
18. Program produced specifically for syndication (dr. phill - ellen - jeopardy)
cable business model
47 usc 326
off network syndication
first run syndication
19. Ads on broadcast and cable networks to reach a national audience
obscenity
network ads
affiliates
harming national security
20. You own all services for production and distribution
sound exchange
vertical integration
Public Broadcasting Service (PBS)
Process of a bill
21. Program originally produced for a network now being syndicated (friends - family guy)
constitution
arbitrary
nielson
off network syndication
22. Distributed by broadcast or cable network - they provide 'good morning america' or soaps to fill time if you can't afford to produce content locally
network (national) content
house of reps
obscenity
commercial broadcast station
23. 6 year term - 100 members - 2 from each state regardless of population to protect little states
FCC
47 usc 326
total survey area
senate
24. PEG channels
total survey area
commercial broadcast station
Public - educational - government
safe harbor
25. Affiliates pay networks a fee for each subscriber on cable or satellite who can watch their channels
harming national security
marketplace approach
cash payment for syndication
How reverse compensation works
26. Dividing people into subgroups based on age - sex - education
demographic
Process of a bill
public broadcasting act of 1967
syndication
27. National advertisers reaching particular geographic regions by purchasing spots by local stations
sampling
Laws
national spot advertising
safe harbor
28. Portraying sexual content in an offensive way that has no redeeming quality
size of sampling
Administrative procedures act (APA)
obscenity
total survey area
29. Acts as a broker between local stations and advertisers - extension of local stations sales staff
enhanced underwriting
argument against vertical integration
national rep firms
FNPRM (further notice of proposed rule making
30. Hearings conducted regarding FCC violations
network non duplication rule
performance task
national rep firms
FCC adjudication
31. Government sets predetermined fee and requires licenses to be granted - cable tv systems for redistribution of works aired on roadcast stations
compulsory license
designated market area
public station funding
analog payment
32. A lot of different companies in the same industry
Administrative procedures act (APA)
random sampling
Government limits on stations
horizontal integration
33. Cable wants highest fee possible and MSO's want low fees to increase profit margins and keep rates low - MSO's have most leverage
syndication
subscription fee battle
barter for syndication
capricious
34. Distribute public radio stations - - Produce own program - classical/jazz music - news/public affairs
cutting the cord
National Public Radio (NPR)
prior restraint
sound exchange
35. Everyone in group should have an equal chance to be selected for the sample
non sampling error
random sampling
sampling
house of reps
36. Comprehensive review of licensing and regulating operations from FCC
cume
sampling
first 10 amendments (bill of rights)
Federal reigister:
37. Must wait 30 days to respond (slow motion debate)
compulsory license
NPRM (Notice of Proposed rules making)
reverse compensation
compensation
38. Government limits on group ownership have been stressed or relaxed over years
relaxed
webcasting rates
cutting the cord
legislative branch
39. TV may reach 39% of national audience - no more than 2 stations in market
first run syndication
nielson
CPM
Government limits on stations
40. Broadcast stations and local cable insertions bought by businesses in same marker (grocery - furniture store)
legislative branch
local ads
marketplace approach
affiliates
41. Right to frree speech is balanced against the interest of society
sound exchange
balancing tests
libel
digital payment
42. Commercial minutes available * projected rate = revenue - compare revenue to potential cost
80/20 rule
long tail theory
obscenity
predicted revenue potential
43. Prohibit anyone from promoting foreign websites that illegally sell copyrighted works
senate - protect IP act
size of sampling
predicted revenue potential
cable television systems
44. 'We listened to everyone's comments and now we will do...' - petitions for reconsideration is the last chagne to have FCC reconsider
long tail theory
Report and Order (R&O)
non sampling error
vertical integration
45. Do audience measurement for radio
retransmission consent
arbitron
clearance
metro survey area (metro)
46. Who gets the cash
compensation
share
CPM
random sampling
47. Publishing a false statement about someone to ruin their reputation
libel
indecent
senate
47 usc 326
48. Anything obscene indecent or profane over radio will be fined or imprisoned for no more than two years
14 usc 1464
Digital Millennium Copyright Act (DMCA)
National Public Radio (NPR)
public station funding
49. Inconsistent - changing mind a lot
share
libel
capricious
network (national) content
50. Focuses on how to fix or address one issue - staff condenses and summariezes problem
FCC adjudication
reverse compensation
Public Broadcasting Service (PBS)
FNPRM (further notice of proposed rule making