Test your basic knowledge |

Telecom Industry Management

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Distribute programs to public tv stations - do not produce their own programs






2. Distributed by broadcast or cable network - they provide 'good morning america' or soaps to fill time if you can't afford to produce content locally






3. Not quite a commercial but you can't say 'we have the best towels at Target - who is our sponsor - so come on out!'






4. Cable wants highest fee possible and MSO's want low fees to increase profit margins and keep rates low - MSO's have most leverage






5. Language that depicts offensive by contemporary standards for broadcast medium of sexual acktivity or organs






6. Bundle programs together in packages sold for monthly fee






7. Local stations that transmit programs to viewers over (typically 200 of these)






8. Non - local programming not licensed/sold to networks - programs licensed/distributed to more than one market - non interconnected broadcast






9. Congress - makes laws






10. TV may reach 39% of national audience - no more than 2 stations in market






11. Counties grouped together around most watched stations near central city






12. Negotiates the terms of partnership through a contract






13. Protects free speech and expression






14. 'We listened to everyone's comments and now we will do...' - petitions for reconsideration is the last chagne to have FCC reconsider






15. The estimated numver of household actually tuned in to channel






16. Government sets predetermined fee and requires licenses to be granted - cable tv systems for redistribution of works aired on roadcast stations






17. Program produced specifically for syndication (dr. phill - ellen - jeopardy)






18. Cannot prevent speech over radio






19. Based on network track record






20. Company that negotiates for copyright holders and colelcts fees






21. Protect freedom of religion - right to protest and petition gov't - right of free speech






22. Broadcast indcent media between 10pm and 6am






23. Congress can change anything the FCC does by passing a law to overturn a regulation






24. Stations purchasing syndicated programs like jeopardy can prevent those programs from appearing on other stations in same market






25. Laws are vague so people change all of their conent to stay away from indecency violations






26. Using laws of chance or probability to make estimate about population from small sample of population






27. Decision was suddon - not reasoned - or made on the basis of too much power






28. Exclusive broadcast rights for a certain number of episodes - certain number of runs per episode - for a fixed period of time






29. Attorney general can seek court order to block foreign sites






30. Set by gov't copyright roaylty board






31. 5 members - no more than three from each political party - 5 year term - president designates chairman - it helps to have connections






32. Portraying sexual content in an offensive way that has no redeeming quality






33. Comprehensive review of licensing and regulating operations from FCC






34. Affiliates clear time to air network programs






35. A few minutes during network programs for affiliates to insert local commercials






36. Everyone in group should have an equal chance to be selected for the sample






37. Affiliates pay networks a fee for each subscriber on cable or satellite who can watch their channels






38. Exchange of things of like worth like the proft of advertising






39. Intentional or inadvertent mistake - recording/calculating errors - biased questions - manipulation of results






40. A lot of different companies in the same industry






41. Commercial minutes available * projected rate = revenue - compare revenue to potential cost






42. Inconsistent - changing mind a lot






43. Compares relative cost among competing media - abbreviation for 'cost for thousand' - cost for an advertiser to reach 1 -000 people or households - cost of ad/number of households/people






44. Ads on broadcast and cable networks to reach a national audience






45. Created corporation for public broadcasting - grant contracts for programs production - set up connection - encourage creation of new public stations - conduct research/train for public stations






46. Combo of money and part of advertising revenue - number one method of syndication






47. Cable systems may not import other broadcast network affiliates






48. Purchase programs directly with delivery over broadband






49. Estimates from representative sample will always be slightly off b/c the sample does not exactly match group being measured






50. Publishing war plans