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Telecom Industry Management

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Acts as a broker between local stations and advertisers - extension of local stations sales staff






2. Creates efficient companies who drive the economy and produce more options and cheaper products for customers






3. Which control is more limited - local or national?






4. Cable wants highest fee possible and MSO's want low fees to increase profit margins and keep rates low - MSO's have most leverage






5. Program produced specifically for syndication (dr. phill - ellen - jeopardy)






6. A lot of different companies in the same industry






7. Must wait 30 days to respond (slow motion debate)






8. People will want to watch trash tv like lesbians and food eating contests and those high ratings will control content. You cannot control content by inserting educational/cultuarl shows






9. You own all services for production and distribution






10. Most stations are a part of this and owned by broadcast networks called 'owned&operated' stations






11. Portraying sexual content in an offensive way that has no redeeming quality






12. Passed by Congress - set policies with any details congress wants - regulations - Must be consistent with law passed






13. Government limits on group ownership have been stressed or relaxed over years






14. Holds license from gov't - transmits programs over airwaves - carries commercial messages to promotes products






15. Sexual content without artistic or political significance






16. 6 year term - 100 members - 2 from each state regardless of population to protect little states






17. National advertisers reaching particular geographic regions by purchasing spots by local stations






18. Distributed by broadcast or cable network - they provide 'good morning america' or soaps to fill time if you can't afford to produce content locally






19. Non - local programming not licensed/sold to networks - programs licensed/distributed to more than one market - non interconnected broadcast






20. Passed in 1998 to protect digital works copyrights - illegal to circumvent technology that controls access to a copyrighted work or distribute products that circumvent the technology - no violation if you quickly respond to complaint






21. Compares relative cost among competing media - abbreviation for 'cost for thousand' - cost for an advertiser to reach 1 -000 people or households - cost of ad/number of households/people






22. Produced by local station or cable system






23. Broadcast indcent media between 10pm and 6am






24. Broadcast stations and local cable insertions bought by businesses in same marker (grocery - furniture store)






25. Protect freedom of religion - right to protest and petition gov't - right of free speech






26. 80 percent of viewing is on 20 percent of channels/stations - most profit occurs from most popular stations






27. TV may reach 39% of national audience - no more than 2 stations in market






28. Right to frree speech is balanced against the interest of society






29. 'We listened to everyone's comments and now we will do...' - petitions for reconsideration is the last chagne to have FCC reconsider






30. Prohibit anyone from promoting foreign websites that illegally sell copyrighted works






31. Ads on broadcast and cable networks to reach a national audience






32. PEG channels






33. Low demand products collectively can be profitable if store/distribution channel is large enough - niche markets will be mroe profictable for low demand products






34. All metro counties plus counties next to it if they have significant listenership






35. Affiliates clear time to air network programs






36. Exclusive broadcast rights for a certain number of episodes - certain number of runs per episode - for a fixed period of time






37. 1700 employees in DC - they get part of their pay from the fees collected by stations that must pay to be regulated by FCC






38. Broadcast network pays affiliates for use of station






39. Hearings conducted regarding FCC violations






40. Do audience measurement for television






41. Created corporation for public broadcasting - grant contracts for programs production - set up connection - encourage creation of new public stations - conduct research/train for public stations






42. Television is a toaster with pictures and people will watch whatever you put on there






43. A broadcast station can require cable systems in the stations coverage area to pay for it for the use of its signals - fee can change every 3 years - if they don't agree then they boot off cable for 3 years






44. Newton minow 1961: there must be an active government role to ensure public interest is being served (tv is trash and we need to make it help public!)






45. Publishing a false statement about someone to ruin their reputation






46. When a sample reaches a certain size the results are no longer reliable






47. House and senate introcude bills into hopper - subcommittess review bill (energy committee - telecom committee) - rule committee decides how to adjust bill - house and senate compromise - sent to president






48. Inconsistent - changing mind a lot






49. 50 - 60% government and then subscribers - also business and state gov't






50. Cable systems may not import other broadcast network affiliates







Sorry!:) No result found.

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