Test your basic knowledge |

Telecom Industry Management

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Holds license from gov't - transmits programs over airwaves - carries commercial messages to promotes products






2. Creates efficient companies who drive the economy and produce more options and cheaper products for customers






3. Estimates from representative sample will always be slightly off b/c the sample does not exactly match group being measured






4. Combo of money and part of advertising revenue - number one method of syndication






5. Laws are vague so people change all of their conent to stay away from indecency violations






6. All metro counties plus counties next to it if they have significant listenership






7. This person pointed out a problem so here is how we will address it






8. Used in calculating unduplicated persons watching a station over a period of time (so if you watch twice - you only count once)






9. 2 year term - 435 members - represent districts w/in a state






10. Local stations that transmit programs to viewers over (typically 200 of these)






11. Failed neogtiations - high rates from copyright board






12. When a sample reaches a certain size the results are no longer reliable






13. Exchange of things of like worth like the proft of advertising






14. Purchase programs directly with delivery over broadband






15. 80 percent of viewing is on 20 percent of channels/stations - most profit occurs from most popular stations






16. Who gets the cash






17. Negotiates the terms of partnership through a contract






18. Dividing people into subgroups based on age - sex - education






19. Deliver content and services via wire - FCC regulations






20. vague open ended inquiry of 'what should I do?' typically from telecom companies






21. Decision was suddon - not reasoned - or made on the basis of too much power






22. Distribute public radio stations - - Produce own program - classical/jazz music - news/public affairs






23. Cannot prevent speech over radio






24. Inconsistent - changing mind a lot






25. The estimated numver of household actually tuned in to channel






26. You own all services for production and distribution






27. Distribute programs to public tv stations - do not produce their own programs






28. Congress direted how to make rules in the law - actions must be registered in Federal Registers - let people know what you're planning - allow public to make comments






29. Not quite a commercial but you can't say 'we have the best towels at Target - who is our sponsor - so come on out!'






30. 1700 employees in DC - they get part of their pay from the fees collected by stations that must pay to be regulated by FCC






31. Conducts hearings - does research - and summarizes the law and violation






32. Which control is more limited - local or national?






33. Newton minow 1961: there must be an active government role to ensure public interest is being served (tv is trash and we need to make it help public!)






34. Do audience measurement for television






35. PEG channels






36. May ounish indecent broadcasts because - uniquely pervasive - accessable to vhildren






37. Compares relative cost among competing media - abbreviation for 'cost for thousand' - cost for an advertiser to reach 1 -000 people or households - cost of ad/number of households/people






38. Ads on broadcast and cable networks to reach a national audience






39. Passed in 1998 to protect digital works copyrights - illegal to circumvent technology that controls access to a copyrighted work or distribute products that circumvent the technology - no violation if you quickly respond to complaint






40. Bundle programs together in packages sold for monthly fee






41. Cable wants highest fee possible and MSO's want low fees to increase profit margins and keep rates low - MSO's have most leverage






42. National advertisers reaching particular geographic regions by purchasing spots by local stations






43. Speech protected by first amendment between adults during safe harbor






44. Portraying sexual content in an offensive way that has no redeeming quality






45. Congress can change anything the FCC does by passing a law to overturn a regulation






46. Affiliates clear time to air network programs






47. Program originally produced for a network now being syndicated (friends - family guy)






48. Corporation that owns many local cable systems - serve almost 2/3 of subscribers - linked together into clusters






49. Largest local region of a market's listening audience (smaller portion of the total disgnated market area)






50. A broadcast station can require cable systems in the stations coverage area to pay for it for the use of its signals - fee can change every 3 years - if they don't agree then they boot off cable for 3 years