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Advertising Industry

Subject : industries
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Production personnel work with an approval script and storyboard.usually use actors - camera operators - film or videotapes.






2. Promotes specific goods or service






3. Produce ads - brochures&other materials.






4. Used in newspapers to recruit new employees - offer services - or sell/lease merchandise






5. Budgets of local advertising is low - so wont use agency.






6. Directed at an audience in a single trading area - either a state or city






7. Companies tht operate in one part of the country-in one or several states-and market exclusively within that region.






8. Creative boutique-graphic design&copywritter






9. Web design - Mobile presence...






10. Coordinates agency and client (existing & prospective) - pitching accounts- present for prospective clients






11. Develop advertising copy-the word that make up headline and message






12. Offer planning - creating - producing ads - performing research&selecting media.(ads service) and packaging - PR - sales promotion - annual report - trade show - exhibits - sales training materials.(non ads service)






13. May leads to misunderstanding about objectives - strategies - roles and expectations.






14. Tells consumers about services or merchandise offered in regular prices






15. 1.in house agencies- built in 2.boutique agencies- specialize in a creative service 3.full-service agencies- all ad/marketing services* all top agencies are full service






16. Agencies doesn't understand client's marketing problem.






17. Nanks - insurance brokers - restaurants - music stores - hair salons - travel agencies.






18. Companies tht sell in several regions or throughout the country






19. Evaluate the cost of ad campaigns - help plan budget






20. Communication between agency and client - agency manage client's account.






21. They are the companies that sponsor advertising for themselves and their products.






22. Companies that sell time and space to carry out the message of advertisers to target audience.






23. Used by banks - professional firms - hospital - restaurant - a form of advertising designed to enhance a company's image rather than promote a particular product






24. Assist both advertisers and advertising agencies in preparing advertising materials by providing professional services.Examples:photographers - illustrators - video production house.






25. Sell different brands of merchandise - nonexclusive.Examples:grocery - department stores






26. Research to know the use and advantages of product - account planning bridge the gap between research - creative - account management.






27. Input to creative process - provide info about competitive products






28. Largest national agencies with offices in every major communication centers.






29. 4C: Chemistry - poor communication - conduct - changes.






30. Act - perform music and announce in advertisements.






31. Coordinates advertising activities






32. An independent organization of creative people& business people who specialize in developing - preparing marketing - advertising plans - advertisement&other promotional tools.






33. Give greatest control - offer efficiency - continuity across divisional boundaries.






34. Municipalities - charities - arts organizations






35. Companies invest into many countries and integrated into world markets and become true multinational corporations - Strong centralized control in all countries and global marketers.






36. Interpret information of product - analyze the product's potential market - formulate a plan - design&produce ads - contract space and time - verify media insertions - invoice for service&media used.






37. After print/broadcast ads designed - written - approved will sent to print production and broadcast production.






38. Special form of advertising used to make new room for new items - get rid of old and slow-moving items.






39. Provide customers with analysis of media buy






40. Typically participate in a regional trade group






41. Agency conscious about it and wine and dine to clients hope to improve it






42. Production department that buys type - illustrators and photo.






43. People employed by advertisers and have their function






44. 1.Account Mgmt 2.Research Dept 3. Creative Dept 4.Media Dept






45. Make the key advertising decisions






46. Abroad companies face market with different value system - environment and language. Form join ventures. Use decentralized international structure to manage their own product lines - marketing operations - profits. Create customized advertising for e






47. Clients's market position and policies may change or new management arrive and agency lost the key staff people.






48. Audience research: The gathering of data about targeted consumers - Copy Research: studies that measure the effect of ad content/copy-pre and posttesting required






49. Assist in creative process - choose the ad agencies - evaluate ad programs






50. Helps the advertisers plan - create - and prepare ad campaigns and other promotional materials.






Can you answer 50 questions in 15 minutes?



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