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Test your basic knowledge |
Advertising Industry
Start Test
Study First
Subject
:
industries
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Offer planning - creating - producing ads - performing research&selecting media.(ads service) and packaging - PR - sales promotion - annual report - trade show - exhibits - sales training materials.(non ads service)
media-buying services
stores
international agencies
full-service advertising agency
2. Develop advertising copy-the word that make up headline and message
specialized service agencies
product advertising
talent
creative concept
3. Used in newspapers to recruit new employees - offer services - or sell/lease merchandise
clearance advertising
changes
classified advertising
local agencies
4. 1.Account Mgmt 2.Research Dept 3. Creative Dept 4.Media Dept
Basic Organizational Areas of Full-Service Ad agency
people in advertising
suppliers
Types of Ad Agencies
5. Nanks - insurance brokers - restaurants - music stores - hair salons - travel agencies.
account management
international agencies
specialty business and services
talent
6. Helps the advertisers plan - create - and prepare ad campaigns and other promotional materials.
multinational advertisers
account management
changes
advertising agencies
7. Audience research: The gathering of data about targeted consumers - Copy Research: studies that measure the effect of ad content/copy-pre and posttesting required
stores
Research Dept
creative concept
international agencies
8. Give greatest control - offer efficiency - continuity across divisional boundaries.
company owner& top executives
chemistry
factors affecting relationship between client and agency
centralized organization
9. Agency conscious about it and wine and dine to clients hope to improve it
chemistry
regular price-line advertising
poor communication
media-buying services
10. Input to creative process - provide info about competitive products
Research Dept
people in advertising
product engineers&designers
Types of Ad Agencies
11. Act - perform music and announce in advertisements.
regional&national agencies
talent
centralized organization
international agencies
12. Clients's market position and policies may change or new management arrive and agency lost the key staff people.
changes
work of people in advertising agency
government - quasi-governments - nonprofit organizations
international agencies
13. Web design - Mobile presence...
transnational advertisers
suppliers
people in advertising
interactive agency
14. 1.in house agencies- built in 2.boutique agencies- specialize in a creative service 3.full-service agencies- all ad/marketing services* all top agencies are full service
transnational advertisers
Types of Ad Agencies
talent
advertisers (clients)
15. Regional/national companies specialized in one main product line or service.(honda)
company owner& top executives
Dealers/local franchisees
print production
advertisers (clients)
16. Agencies doesn't understand client's marketing problem.
people in advertising
Basic Organizational Areas of Full-Service Ad agency
conduct
account management
17. 4C: Chemistry - poor communication - conduct - changes.
decentralized organization
chemistry
factors affecting relationship between client and agency
changes
18. Production department that buys type - illustrators and photo.
Types of Ad Agencies
print production
clearance advertising
work of people in advertising agency
19. Promotes specific goods or service
Dealers/local franchisees
local agencies
product advertising
regular price-line advertising
20. Research to know the use and advantages of product - account planning bridge the gap between research - creative - account management.
clerical staff
government - quasi-governments - nonprofit organizations
research&account planning
account management
21. Largest national agencies with offices in every major communication centers.
international agencies
research&account planning
regional advertisers
Basic Organizational Areas of Full-Service Ad agency
22. Creative boutique-graphic design©writter
factors affecting relationship between client and agency
specialized service agencies
account management
clerical staff
23. Assist in creative process - choose the ad agencies - evaluate ad programs
centralized organization
sales&marketing personel
classified advertising
product advertising
24. Budgets of local advertising is low - so wont use agency.
national advertisers
Media
local agencies
Types of Ad Agencies
25. Provide customers with analysis of media buy
product advertising
media-buying services
Types of Ad Agencies
poor communication
26. Interpret information of product - analyze the product's potential market - formulate a plan - design&produce ads - contract space and time - verify media insertions - invoice for service&media used.
changes
government - quasi-governments - nonprofit organizations
work of people in advertising agency
local agencies
27. Coordinates agency and client (existing & prospective) - pitching accounts- present for prospective clients
Media
Account Mgmt
centralized organization
account management
28. Sell different brands of merchandise - nonexclusive.Examples:grocery - department stores
advertising agency
poor communication
decentralized organization
stores
29. They are the companies that sponsor advertising for themselves and their products.
multinational advertisers
product advertising
clearance advertising
advertisers (clients)
30. Directed at an audience in a single trading area - either a state or city
clearance advertising
local advertising
sales&marketing personel
stores
31. Special form of advertising used to make new room for new items - get rid of old and slow-moving items.
poor communication
clearance advertising
Research Dept
people in advertising
32. Companies that sell time and space to carry out the message of advertisers to target audience.
Media
specialty business and services
clerical staff
product advertising
33. Companies tht sell in several regions or throughout the country
regular price-line advertising
Research Dept
sales&marketing personel
national advertisers
34. Separate department for different division - products - regions - brands - countries tht suit the company's need.general manager is responsible for division of advertising.
local advertising
decentralized organization
people in advertising
government - quasi-governments - nonprofit organizations
35. After print/broadcast ads designed - written - approved will sent to print production and broadcast production.
regional advertisers
regular price-line advertising
advertising production
transnational advertisers
36. Evaluate the cost of ad campaigns - help plan budget
sales&marketing personel
centralized organization
product advertising
administrators
37. Municipalities - charities - arts organizations
conduct
poor communication
government - quasi-governments - nonprofit organizations
regional&national agencies
38. Companies tht operate in one part of the country-in one or several states-and market exclusively within that region.
regional advertisers
national advertisers
classified advertising
international agencies
39. Communication between agency and client - agency manage client's account.
account management
chemistry
administrators
sales&marketing personel
40. Tells consumers about services or merchandise offered in regular prices
advertisers (clients)
regular price-line advertising
specialized service agencies
Media
41. Produce ads - brochures&other materials.
advertising agency
clerical staff
artists&writers
chemistry
42. Used by banks - professional firms - hospital - restaurant - a form of advertising designed to enhance a company's image rather than promote a particular product
interactive agency
Dealers/local franchisees
Institutional advertising
advertising agencies
43. Companies invest into many countries and integrated into world markets and become true multinational corporations - Strong centralized control in all countries and global marketers.
full-service advertising agency
multinational advertisers
conduct
factors affecting relationship between client and agency
44. People employed by advertisers and have their function
company owner& top executives
people in advertising
artists&writers
interactive agency
45. May leads to misunderstanding about objectives - strategies - roles and expectations.
poor communication
advertising agency
interactive agency
centralized organization
46. Assist both advertisers and advertising agencies in preparing advertising materials by providing professional services.Examples:photographers - illustrators - video production house.
classified advertising
suppliers
international agencies
Media
47. Typically participate in a regional trade group
specialized service agencies
national advertisers
stores
regional&national agencies
48. Coordinates advertising activities
local agencies
print production
clerical staff
specialty business and services
49. Production personnel work with an approval script and storyboard.usually use actors - camera operators - film or videotapes.
suppliers
broadcast production
classified advertising
product advertising
50. Abroad companies face market with different value system - environment and language. Form join ventures. Use decentralized international structure to manage their own product lines - marketing operations - profits. Create customized advertising for e
centralized organization
international agencies
factors affecting relationship between client and agency
transnational advertisers