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Advertising Industry

Subject : industries
Instructions:
  • Answer 50 questions in 15 minutes.
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  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Separate department for different division - products - regions - brands - countries tht suit the company's need.general manager is responsible for division of advertising.






2. Regional/national companies specialized in one main product line or service.(honda)






3. Research to know the use and advantages of product - account planning bridge the gap between research - creative - account management.






4. Assist both advertisers and advertising agencies in preparing advertising materials by providing professional services.Examples:photographers - illustrators - video production house.






5. Abroad companies face market with different value system - environment and language. Form join ventures. Use decentralized international structure to manage their own product lines - marketing operations - profits. Create customized advertising for e






6. Companies tht sell in several regions or throughout the country






7. Act - perform music and announce in advertisements.






8. Clients's market position and policies may change or new management arrive and agency lost the key staff people.






9. Offer planning - creating - producing ads - performing research&selecting media.(ads service) and packaging - PR - sales promotion - annual report - trade show - exhibits - sales training materials.(non ads service)






10. Creative boutique-graphic design&copywritter






11. Promotes specific goods or service






12. Make the key advertising decisions






13. 4C: Chemistry - poor communication - conduct - changes.






14. People employed by advertisers and have their function






15. Production personnel work with an approval script and storyboard.usually use actors - camera operators - film or videotapes.






16. Largest national agencies with offices in every major communication centers.






17. Directed at an audience in a single trading area - either a state or city






18. Input to creative process - provide info about competitive products






19. They are the companies that sponsor advertising for themselves and their products.






20. Companies tht operate in one part of the country-in one or several states-and market exclusively within that region.






21. Evaluate the cost of ad campaigns - help plan budget






22. Sell different brands of merchandise - nonexclusive.Examples:grocery - department stores






23. Production department that buys type - illustrators and photo.






24. Develop advertising copy-the word that make up headline and message






25. Agency conscious about it and wine and dine to clients hope to improve it






26. Assist in creative process - choose the ad agencies - evaluate ad programs






27. Provide customers with analysis of media buy






28. An independent organization of creative people& business people who specialize in developing - preparing marketing - advertising plans - advertisement&other promotional tools.






29. Tells consumers about services or merchandise offered in regular prices






30. Coordinates agency and client (existing & prospective) - pitching accounts- present for prospective clients






31. Companies invest into many countries and integrated into world markets and become true multinational corporations - Strong centralized control in all countries and global marketers.






32. Helps the advertisers plan - create - and prepare ad campaigns and other promotional materials.






33. 1.in house agencies- built in 2.boutique agencies- specialize in a creative service 3.full-service agencies- all ad/marketing services* all top agencies are full service






34. May leads to misunderstanding about objectives - strategies - roles and expectations.






35. Used by banks - professional firms - hospital - restaurant - a form of advertising designed to enhance a company's image rather than promote a particular product






36. Give greatest control - offer efficiency - continuity across divisional boundaries.






37. Companies that sell time and space to carry out the message of advertisers to target audience.






38. Produce ads - brochures&other materials.






39. Typically participate in a regional trade group






40. Audience research: The gathering of data about targeted consumers - Copy Research: studies that measure the effect of ad content/copy-pre and posttesting required






41. Nanks - insurance brokers - restaurants - music stores - hair salons - travel agencies.






42. Agencies doesn't understand client's marketing problem.






43. Coordinates advertising activities






44. Special form of advertising used to make new room for new items - get rid of old and slow-moving items.






45. Budgets of local advertising is low - so wont use agency.






46. Used in newspapers to recruit new employees - offer services - or sell/lease merchandise






47. Web design - Mobile presence...






48. Interpret information of product - analyze the product's potential market - formulate a plan - design&produce ads - contract space and time - verify media insertions - invoice for service&media used.






49. After print/broadcast ads designed - written - approved will sent to print production and broadcast production.






50. 1.Account Mgmt 2.Research Dept 3. Creative Dept 4.Media Dept







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