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Test your basic knowledge |
Advertising Industry
Start Test
Study First
Subject
:
industries
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. 4C: Chemistry - poor communication - conduct - changes.
print production
suppliers
research&account planning
factors affecting relationship between client and agency
2. Provide customers with analysis of media buy
government - quasi-governments - nonprofit organizations
advertising production
media-buying services
specialized service agencies
3. Communication between agency and client - agency manage client's account.
advertising agencies
people in advertising
sales&marketing personel
account management
4. An independent organization of creative people& business people who specialize in developing - preparing marketing - advertising plans - advertisement&other promotional tools.
advertising agency
full-service advertising agency
Media
decentralized organization
5. Used in newspapers to recruit new employees - offer services - or sell/lease merchandise
local agencies
product advertising
classified advertising
Institutional advertising
6. Separate department for different division - products - regions - brands - countries tht suit the company's need.general manager is responsible for division of advertising.
advertising production
decentralized organization
suppliers
work of people in advertising agency
7. Municipalities - charities - arts organizations
multinational advertisers
government - quasi-governments - nonprofit organizations
Types of Ad Agencies
talent
8. Evaluate the cost of ad campaigns - help plan budget
research&account planning
clearance advertising
multinational advertisers
administrators
9. Promotes specific goods or service
clearance advertising
conduct
artists&writers
product advertising
10. Audience research: The gathering of data about targeted consumers - Copy Research: studies that measure the effect of ad content/copy-pre and posttesting required
decentralized organization
talent
administrators
Research Dept
11. Nanks - insurance brokers - restaurants - music stores - hair salons - travel agencies.
local agencies
specialty business and services
print production
company owner& top executives
12. Companies tht operate in one part of the country-in one or several states-and market exclusively within that region.
company owner& top executives
poor communication
classified advertising
regional advertisers
13. Directed at an audience in a single trading area - either a state or city
suppliers
Research Dept
local advertising
media-buying services
14. Sell different brands of merchandise - nonexclusive.Examples:grocery - department stores
full-service advertising agency
Media
clearance advertising
stores
15. Offer planning - creating - producing ads - performing research&selecting media.(ads service) and packaging - PR - sales promotion - annual report - trade show - exhibits - sales training materials.(non ads service)
local agencies
changes
advertisers (clients)
full-service advertising agency
16. 1.Account Mgmt 2.Research Dept 3. Creative Dept 4.Media Dept
chemistry
advertising agency
Basic Organizational Areas of Full-Service Ad agency
people in advertising
17. They are the companies that sponsor advertising for themselves and their products.
media-buying services
artists&writers
full-service advertising agency
advertisers (clients)
18. Tells consumers about services or merchandise offered in regular prices
research&account planning
specialized service agencies
administrators
regular price-line advertising
19. 1.in house agencies- built in 2.boutique agencies- specialize in a creative service 3.full-service agencies- all ad/marketing services* all top agencies are full service
Types of Ad Agencies
classified advertising
product advertising
suppliers
20. Production personnel work with an approval script and storyboard.usually use actors - camera operators - film or videotapes.
specialized service agencies
broadcast production
regular price-line advertising
local advertising
21. Give greatest control - offer efficiency - continuity across divisional boundaries.
Research Dept
administrators
centralized organization
product advertising
22. Interpret information of product - analyze the product's potential market - formulate a plan - design&produce ads - contract space and time - verify media insertions - invoice for service&media used.
company owner& top executives
work of people in advertising agency
regional&national agencies
print production
23. Develop advertising copy-the word that make up headline and message
creative concept
changes
specialized service agencies
transnational advertisers
24. Input to creative process - provide info about competitive products
stores
full-service advertising agency
product engineers&designers
creative concept
25. Coordinates advertising activities
transnational advertisers
clerical staff
product advertising
conduct
26. After print/broadcast ads designed - written - approved will sent to print production and broadcast production.
suppliers
administrators
advertising production
people in advertising
27. Abroad companies face market with different value system - environment and language. Form join ventures. Use decentralized international structure to manage their own product lines - marketing operations - profits. Create customized advertising for e
administrators
full-service advertising agency
transnational advertisers
interactive agency
28. Research to know the use and advantages of product - account planning bridge the gap between research - creative - account management.
changes
research&account planning
Research Dept
Media
29. Assist both advertisers and advertising agencies in preparing advertising materials by providing professional services.Examples:photographers - illustrators - video production house.
suppliers
changes
specialty business and services
media-buying services
30. Companies tht sell in several regions or throughout the country
stores
national advertisers
transnational advertisers
artists&writers
31. Make the key advertising decisions
product advertising
advertising production
company owner& top executives
Types of Ad Agencies
32. Produce ads - brochures&other materials.
work of people in advertising agency
artists&writers
research&account planning
creative concept
33. Budgets of local advertising is low - so wont use agency.
people in advertising
clerical staff
centralized organization
local agencies
34. Coordinates agency and client (existing & prospective) - pitching accounts- present for prospective clients
sales&marketing personel
creative concept
poor communication
Account Mgmt
35. Helps the advertisers plan - create - and prepare ad campaigns and other promotional materials.
artists&writers
advertising agencies
Media
clearance advertising
36. Companies that sell time and space to carry out the message of advertisers to target audience.
full-service advertising agency
work of people in advertising agency
Media
poor communication
37. Act - perform music and announce in advertisements.
government - quasi-governments - nonprofit organizations
factors affecting relationship between client and agency
regional&national agencies
talent
38. Clients's market position and policies may change or new management arrive and agency lost the key staff people.
specialty business and services
changes
interactive agency
advertising agency
39. Agencies doesn't understand client's marketing problem.
conduct
print production
Types of Ad Agencies
government - quasi-governments - nonprofit organizations
40. People employed by advertisers and have their function
people in advertising
regional&national agencies
Types of Ad Agencies
international agencies
41. Creative boutique-graphic design©writter
local advertising
specialized service agencies
administrators
Institutional advertising
42. Used by banks - professional firms - hospital - restaurant - a form of advertising designed to enhance a company's image rather than promote a particular product
talent
sales&marketing personel
Institutional advertising
clerical staff
43. Largest national agencies with offices in every major communication centers.
national advertisers
international agencies
product engineers&designers
advertisers (clients)
44. Companies invest into many countries and integrated into world markets and become true multinational corporations - Strong centralized control in all countries and global marketers.
clerical staff
Media
multinational advertisers
clearance advertising
45. Assist in creative process - choose the ad agencies - evaluate ad programs
sales&marketing personel
full-service advertising agency
research&account planning
clerical staff
46. Web design - Mobile presence...
interactive agency
people in advertising
regional&national agencies
advertisers (clients)
47. Special form of advertising used to make new room for new items - get rid of old and slow-moving items.
Basic Organizational Areas of Full-Service Ad agency
conduct
clearance advertising
talent
48. Production department that buys type - illustrators and photo.
factors affecting relationship between client and agency
Dealers/local franchisees
print production
artists&writers
49. Typically participate in a regional trade group
poor communication
local agencies
transnational advertisers
regional&national agencies
50. May leads to misunderstanding about objectives - strategies - roles and expectations.
international agencies
Types of Ad Agencies
poor communication
decentralized organization