Test your basic knowledge |

Advertising Industry

Subject : industries
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Coordinates agency and client (existing & prospective) - pitching accounts- present for prospective clients






2. Assist in creative process - choose the ad agencies - evaluate ad programs






3. Clients's market position and policies may change or new management arrive and agency lost the key staff people.






4. Companies tht operate in one part of the country-in one or several states-and market exclusively within that region.






5. Develop advertising copy-the word that make up headline and message






6. Companies invest into many countries and integrated into world markets and become true multinational corporations - Strong centralized control in all countries and global marketers.






7. Companies tht sell in several regions or throughout the country






8. After print/broadcast ads designed - written - approved will sent to print production and broadcast production.






9. Special form of advertising used to make new room for new items - get rid of old and slow-moving items.






10. Interpret information of product - analyze the product's potential market - formulate a plan - design&produce ads - contract space and time - verify media insertions - invoice for service&media used.






11. 4C: Chemistry - poor communication - conduct - changes.






12. Used by banks - professional firms - hospital - restaurant - a form of advertising designed to enhance a company's image rather than promote a particular product






13. Offer planning - creating - producing ads - performing research&selecting media.(ads service) and packaging - PR - sales promotion - annual report - trade show - exhibits - sales training materials.(non ads service)






14. Budgets of local advertising is low - so wont use agency.






15. Typically participate in a regional trade group






16. Produce ads - brochures&other materials.






17. They are the companies that sponsor advertising for themselves and their products.






18. May leads to misunderstanding about objectives - strategies - roles and expectations.






19. Companies that sell time and space to carry out the message of advertisers to target audience.






20. Agency conscious about it and wine and dine to clients hope to improve it






21. Nanks - insurance brokers - restaurants - music stores - hair salons - travel agencies.






22. 1.Account Mgmt 2.Research Dept 3. Creative Dept 4.Media Dept






23. 1.in house agencies- built in 2.boutique agencies- specialize in a creative service 3.full-service agencies- all ad/marketing services* all top agencies are full service






24. Regional/national companies specialized in one main product line or service.(honda)






25. Separate department for different division - products - regions - brands - countries tht suit the company's need.general manager is responsible for division of advertising.






26. Promotes specific goods or service






27. Tells consumers about services or merchandise offered in regular prices






28. Input to creative process - provide info about competitive products






29. Give greatest control - offer efficiency - continuity across divisional boundaries.






30. Communication between agency and client - agency manage client's account.






31. Production personnel work with an approval script and storyboard.usually use actors - camera operators - film or videotapes.






32. Production department that buys type - illustrators and photo.






33. Directed at an audience in a single trading area - either a state or city






34. Agencies doesn't understand client's marketing problem.






35. Make the key advertising decisions






36. Provide customers with analysis of media buy






37. An independent organization of creative people& business people who specialize in developing - preparing marketing - advertising plans - advertisement&other promotional tools.






38. Assist both advertisers and advertising agencies in preparing advertising materials by providing professional services.Examples:photographers - illustrators - video production house.






39. Helps the advertisers plan - create - and prepare ad campaigns and other promotional materials.






40. People employed by advertisers and have their function






41. Municipalities - charities - arts organizations






42. Used in newspapers to recruit new employees - offer services - or sell/lease merchandise






43. Research to know the use and advantages of product - account planning bridge the gap between research - creative - account management.






44. Sell different brands of merchandise - nonexclusive.Examples:grocery - department stores






45. Largest national agencies with offices in every major communication centers.






46. Web design - Mobile presence...






47. Act - perform music and announce in advertisements.






48. Creative boutique-graphic design&copywritter






49. Coordinates advertising activities






50. Evaluate the cost of ad campaigns - help plan budget