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Test your basic knowledge |
Advertising Industry
Start Test
Study First
Subject
:
industries
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Municipalities - charities - arts organizations
government - quasi-governments - nonprofit organizations
creative concept
work of people in advertising agency
print production
2. Companies invest into many countries and integrated into world markets and become true multinational corporations - Strong centralized control in all countries and global marketers.
advertising agencies
multinational advertisers
Media
decentralized organization
3. Offer planning - creating - producing ads - performing research&selecting media.(ads service) and packaging - PR - sales promotion - annual report - trade show - exhibits - sales training materials.(non ads service)
local agencies
multinational advertisers
conduct
full-service advertising agency
4. Budgets of local advertising is low - so wont use agency.
regional&national agencies
local agencies
administrators
Dealers/local franchisees
5. Separate department for different division - products - regions - brands - countries tht suit the company's need.general manager is responsible for division of advertising.
full-service advertising agency
decentralized organization
centralized organization
Institutional advertising
6. Typically participate in a regional trade group
regional&national agencies
changes
talent
Media
7. Make the key advertising decisions
poor communication
company owner& top executives
talent
administrators
8. Companies that sell time and space to carry out the message of advertisers to target audience.
product advertising
international agencies
Media
company owner& top executives
9. Companies tht sell in several regions or throughout the country
government - quasi-governments - nonprofit organizations
media-buying services
product advertising
national advertisers
10. Production department that buys type - illustrators and photo.
print production
sales&marketing personel
work of people in advertising agency
classified advertising
11. Input to creative process - provide info about competitive products
media-buying services
specialized service agencies
product engineers&designers
Types of Ad Agencies
12. Abroad companies face market with different value system - environment and language. Form join ventures. Use decentralized international structure to manage their own product lines - marketing operations - profits. Create customized advertising for e
local agencies
transnational advertisers
advertisers (clients)
sales&marketing personel
13. After print/broadcast ads designed - written - approved will sent to print production and broadcast production.
sales&marketing personel
work of people in advertising agency
advertising production
research&account planning
14. They are the companies that sponsor advertising for themselves and their products.
changes
Research Dept
people in advertising
advertisers (clients)
15. Production personnel work with an approval script and storyboard.usually use actors - camera operators - film or videotapes.
broadcast production
advertisers (clients)
local agencies
chemistry
16. People employed by advertisers and have their function
company owner& top executives
regular price-line advertising
research&account planning
people in advertising
17. Develop advertising copy-the word that make up headline and message
specialty business and services
sales&marketing personel
clearance advertising
creative concept
18. May leads to misunderstanding about objectives - strategies - roles and expectations.
poor communication
regional advertisers
specialized service agencies
transnational advertisers
19. Audience research: The gathering of data about targeted consumers - Copy Research: studies that measure the effect of ad content/copy-pre and posttesting required
product advertising
clerical staff
Research Dept
people in advertising
20. Agencies doesn't understand client's marketing problem.
media-buying services
classified advertising
conduct
Basic Organizational Areas of Full-Service Ad agency
21. Interpret information of product - analyze the product's potential market - formulate a plan - design&produce ads - contract space and time - verify media insertions - invoice for service&media used.
stores
work of people in advertising agency
specialized service agencies
suppliers
22. Directed at an audience in a single trading area - either a state or city
local advertising
Research Dept
conduct
clerical staff
23. An independent organization of creative people& business people who specialize in developing - preparing marketing - advertising plans - advertisement&other promotional tools.
advertisers (clients)
advertising agency
specialized service agencies
Media
24. 1.in house agencies- built in 2.boutique agencies- specialize in a creative service 3.full-service agencies- all ad/marketing services* all top agencies are full service
Types of Ad Agencies
local agencies
Account Mgmt
clearance advertising
25. Largest national agencies with offices in every major communication centers.
changes
creative concept
Basic Organizational Areas of Full-Service Ad agency
international agencies
26. Act - perform music and announce in advertisements.
suppliers
talent
government - quasi-governments - nonprofit organizations
multinational advertisers
27. Produce ads - brochures&other materials.
artists&writers
local advertising
government - quasi-governments - nonprofit organizations
classified advertising
28. Research to know the use and advantages of product - account planning bridge the gap between research - creative - account management.
suppliers
product advertising
research&account planning
advertising production
29. Coordinates agency and client (existing & prospective) - pitching accounts- present for prospective clients
media-buying services
international agencies
advertising production
Account Mgmt
30. Regional/national companies specialized in one main product line or service.(honda)
Dealers/local franchisees
interactive agency
Institutional advertising
regional&national agencies
31. Evaluate the cost of ad campaigns - help plan budget
administrators
product advertising
Account Mgmt
chemistry
32. Coordinates advertising activities
international agencies
advertisers (clients)
regional advertisers
clerical staff
33. Give greatest control - offer efficiency - continuity across divisional boundaries.
Media
centralized organization
Research Dept
clerical staff
34. Nanks - insurance brokers - restaurants - music stores - hair salons - travel agencies.
advertising agency
people in advertising
specialty business and services
regular price-line advertising
35. Promotes specific goods or service
Research Dept
factors affecting relationship between client and agency
product advertising
regional advertisers
36. Helps the advertisers plan - create - and prepare ad campaigns and other promotional materials.
Media
advertising agencies
product engineers&designers
multinational advertisers
37. Companies tht operate in one part of the country-in one or several states-and market exclusively within that region.
regional&national agencies
creative concept
regional advertisers
stores
38. Web design - Mobile presence...
stores
classified advertising
advertising agencies
interactive agency
39. Communication between agency and client - agency manage client's account.
account management
advertisers (clients)
advertising agency
Account Mgmt
40. Creative boutique-graphic design©writter
product engineers&designers
regional&national agencies
regional advertisers
specialized service agencies
41. Assist in creative process - choose the ad agencies - evaluate ad programs
regular price-line advertising
sales&marketing personel
specialty business and services
Media
42. 1.Account Mgmt 2.Research Dept 3. Creative Dept 4.Media Dept
international agencies
regional&national agencies
Basic Organizational Areas of Full-Service Ad agency
print production
43. Provide customers with analysis of media buy
media-buying services
regional advertisers
research&account planning
stores
44. Tells consumers about services or merchandise offered in regular prices
Research Dept
media-buying services
clerical staff
regular price-line advertising
45. Agency conscious about it and wine and dine to clients hope to improve it
local agencies
chemistry
transnational advertisers
specialty business and services
46. Special form of advertising used to make new room for new items - get rid of old and slow-moving items.
local agencies
interactive agency
clearance advertising
work of people in advertising agency
47. Used in newspapers to recruit new employees - offer services - or sell/lease merchandise
classified advertising
Research Dept
creative concept
Institutional advertising
48. Assist both advertisers and advertising agencies in preparing advertising materials by providing professional services.Examples:photographers - illustrators - video production house.
Media
classified advertising
suppliers
advertising agency
49. Used by banks - professional firms - hospital - restaurant - a form of advertising designed to enhance a company's image rather than promote a particular product
Institutional advertising
regular price-line advertising
clearance advertising
people in advertising
50. Sell different brands of merchandise - nonexclusive.Examples:grocery - department stores
stores
company owner& top executives
suppliers
regular price-line advertising