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Test your basic knowledge |
Advertising Industry
Start Test
Study First
Subject
:
industries
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Agency conscious about it and wine and dine to clients hope to improve it
decentralized organization
local advertising
administrators
chemistry
2. Municipalities - charities - arts organizations
people in advertising
factors affecting relationship between client and agency
government - quasi-governments - nonprofit organizations
product advertising
3. Companies that sell time and space to carry out the message of advertisers to target audience.
national advertisers
Media
regional&national agencies
advertising agency
4. Interpret information of product - analyze the product's potential market - formulate a plan - design&produce ads - contract space and time - verify media insertions - invoice for service&media used.
regular price-line advertising
interactive agency
media-buying services
work of people in advertising agency
5. Produce ads - brochures&other materials.
sales&marketing personel
broadcast production
artists&writers
product engineers&designers
6. Companies tht sell in several regions or throughout the country
advertising agencies
conduct
centralized organization
national advertisers
7. Clients's market position and policies may change or new management arrive and agency lost the key staff people.
Institutional advertising
clearance advertising
research&account planning
changes
8. Coordinates agency and client (existing & prospective) - pitching accounts- present for prospective clients
clearance advertising
advertising production
Account Mgmt
advertising agencies
9. Creative boutique-graphic design©writter
multinational advertisers
specialized service agencies
classified advertising
regional advertisers
10. Develop advertising copy-the word that make up headline and message
creative concept
research&account planning
national advertisers
product advertising
11. Largest national agencies with offices in every major communication centers.
Research Dept
regional advertisers
international agencies
advertising agencies
12. Coordinates advertising activities
advertising agency
regional&national agencies
clerical staff
stores
13. After print/broadcast ads designed - written - approved will sent to print production and broadcast production.
changes
advertising production
broadcast production
multinational advertisers
14. An independent organization of creative people& business people who specialize in developing - preparing marketing - advertising plans - advertisement&other promotional tools.
people in advertising
advertising agency
full-service advertising agency
government - quasi-governments - nonprofit organizations
15. Assist both advertisers and advertising agencies in preparing advertising materials by providing professional services.Examples:photographers - illustrators - video production house.
stores
suppliers
changes
people in advertising
16. Communication between agency and client - agency manage client's account.
product advertising
decentralized organization
advertising agencies
account management
17. Promotes specific goods or service
talent
product advertising
clearance advertising
specialized service agencies
18. Give greatest control - offer efficiency - continuity across divisional boundaries.
multinational advertisers
classified advertising
centralized organization
changes
19. Separate department for different division - products - regions - brands - countries tht suit the company's need.general manager is responsible for division of advertising.
talent
suppliers
sales&marketing personel
decentralized organization
20. Input to creative process - provide info about competitive products
talent
Dealers/local franchisees
product engineers&designers
transnational advertisers
21. People employed by advertisers and have their function
Basic Organizational Areas of Full-Service Ad agency
poor communication
clearance advertising
people in advertising
22. Special form of advertising used to make new room for new items - get rid of old and slow-moving items.
media-buying services
multinational advertisers
clearance advertising
Dealers/local franchisees
23. Audience research: The gathering of data about targeted consumers - Copy Research: studies that measure the effect of ad content/copy-pre and posttesting required
Research Dept
stores
artists&writers
work of people in advertising agency
24. Evaluate the cost of ad campaigns - help plan budget
interactive agency
suppliers
Institutional advertising
administrators
25. Helps the advertisers plan - create - and prepare ad campaigns and other promotional materials.
multinational advertisers
creative concept
local advertising
advertising agencies
26. Used in newspapers to recruit new employees - offer services - or sell/lease merchandise
interactive agency
poor communication
research&account planning
classified advertising
27. Companies invest into many countries and integrated into world markets and become true multinational corporations - Strong centralized control in all countries and global marketers.
Research Dept
Basic Organizational Areas of Full-Service Ad agency
international agencies
multinational advertisers
28. Tells consumers about services or merchandise offered in regular prices
regular price-line advertising
centralized organization
local advertising
Basic Organizational Areas of Full-Service Ad agency
29. Web design - Mobile presence...
company owner& top executives
changes
interactive agency
multinational advertisers
30. Directed at an audience in a single trading area - either a state or city
regional advertisers
administrators
local advertising
factors affecting relationship between client and agency
31. Production personnel work with an approval script and storyboard.usually use actors - camera operators - film or videotapes.
sales&marketing personel
multinational advertisers
broadcast production
transnational advertisers
32. Used by banks - professional firms - hospital - restaurant - a form of advertising designed to enhance a company's image rather than promote a particular product
interactive agency
classified advertising
centralized organization
Institutional advertising
33. Sell different brands of merchandise - nonexclusive.Examples:grocery - department stores
Institutional advertising
stores
suppliers
Account Mgmt
34. Agencies doesn't understand client's marketing problem.
company owner& top executives
multinational advertisers
clerical staff
conduct
35. Regional/national companies specialized in one main product line or service.(honda)
Dealers/local franchisees
transnational advertisers
account management
talent
36. Act - perform music and announce in advertisements.
artists&writers
regional advertisers
talent
factors affecting relationship between client and agency
37. Typically participate in a regional trade group
regional&national agencies
full-service advertising agency
product advertising
suppliers
38. Production department that buys type - illustrators and photo.
talent
regular price-line advertising
specialty business and services
print production
39. Budgets of local advertising is low - so wont use agency.
local agencies
international agencies
Institutional advertising
Research Dept
40. 1.in house agencies- built in 2.boutique agencies- specialize in a creative service 3.full-service agencies- all ad/marketing services* all top agencies are full service
Types of Ad Agencies
international agencies
national advertisers
advertising production
41. Assist in creative process - choose the ad agencies - evaluate ad programs
sales&marketing personel
research&account planning
Types of Ad Agencies
international agencies
42. Companies tht operate in one part of the country-in one or several states-and market exclusively within that region.
administrators
regional advertisers
advertising production
sales&marketing personel
43. Abroad companies face market with different value system - environment and language. Form join ventures. Use decentralized international structure to manage their own product lines - marketing operations - profits. Create customized advertising for e
government - quasi-governments - nonprofit organizations
transnational advertisers
regular price-line advertising
clerical staff
44. 4C: Chemistry - poor communication - conduct - changes.
people in advertising
factors affecting relationship between client and agency
account management
full-service advertising agency
45. Provide customers with analysis of media buy
specialized service agencies
sales&marketing personel
advertising production
media-buying services
46. Make the key advertising decisions
company owner& top executives
local advertising
print production
factors affecting relationship between client and agency
47. Research to know the use and advantages of product - account planning bridge the gap between research - creative - account management.
local agencies
government - quasi-governments - nonprofit organizations
research&account planning
people in advertising
48. 1.Account Mgmt 2.Research Dept 3. Creative Dept 4.Media Dept
Basic Organizational Areas of Full-Service Ad agency
advertising production
creative concept
Institutional advertising
49. Offer planning - creating - producing ads - performing research&selecting media.(ads service) and packaging - PR - sales promotion - annual report - trade show - exhibits - sales training materials.(non ads service)
transnational advertisers
full-service advertising agency
local agencies
Dealers/local franchisees
50. May leads to misunderstanding about objectives - strategies - roles and expectations.
Types of Ad Agencies
poor communication
chemistry
account management