Test your basic knowledge |

Advertising Industry

Subject : industries
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Municipalities - charities - arts organizations






2. Companies invest into many countries and integrated into world markets and become true multinational corporations - Strong centralized control in all countries and global marketers.






3. Offer planning - creating - producing ads - performing research&selecting media.(ads service) and packaging - PR - sales promotion - annual report - trade show - exhibits - sales training materials.(non ads service)






4. Budgets of local advertising is low - so wont use agency.






5. Separate department for different division - products - regions - brands - countries tht suit the company's need.general manager is responsible for division of advertising.






6. Typically participate in a regional trade group






7. Make the key advertising decisions






8. Companies that sell time and space to carry out the message of advertisers to target audience.






9. Companies tht sell in several regions or throughout the country






10. Production department that buys type - illustrators and photo.






11. Input to creative process - provide info about competitive products






12. Abroad companies face market with different value system - environment and language. Form join ventures. Use decentralized international structure to manage their own product lines - marketing operations - profits. Create customized advertising for e






13. After print/broadcast ads designed - written - approved will sent to print production and broadcast production.






14. They are the companies that sponsor advertising for themselves and their products.






15. Production personnel work with an approval script and storyboard.usually use actors - camera operators - film or videotapes.






16. People employed by advertisers and have their function






17. Develop advertising copy-the word that make up headline and message






18. May leads to misunderstanding about objectives - strategies - roles and expectations.






19. Audience research: The gathering of data about targeted consumers - Copy Research: studies that measure the effect of ad content/copy-pre and posttesting required






20. Agencies doesn't understand client's marketing problem.






21. Interpret information of product - analyze the product's potential market - formulate a plan - design&produce ads - contract space and time - verify media insertions - invoice for service&media used.






22. Directed at an audience in a single trading area - either a state or city






23. An independent organization of creative people& business people who specialize in developing - preparing marketing - advertising plans - advertisement&other promotional tools.






24. 1.in house agencies- built in 2.boutique agencies- specialize in a creative service 3.full-service agencies- all ad/marketing services* all top agencies are full service






25. Largest national agencies with offices in every major communication centers.






26. Act - perform music and announce in advertisements.






27. Produce ads - brochures&other materials.






28. Research to know the use and advantages of product - account planning bridge the gap between research - creative - account management.






29. Coordinates agency and client (existing & prospective) - pitching accounts- present for prospective clients






30. Regional/national companies specialized in one main product line or service.(honda)






31. Evaluate the cost of ad campaigns - help plan budget






32. Coordinates advertising activities






33. Give greatest control - offer efficiency - continuity across divisional boundaries.






34. Nanks - insurance brokers - restaurants - music stores - hair salons - travel agencies.






35. Promotes specific goods or service






36. Helps the advertisers plan - create - and prepare ad campaigns and other promotional materials.






37. Companies tht operate in one part of the country-in one or several states-and market exclusively within that region.






38. Web design - Mobile presence...






39. Communication between agency and client - agency manage client's account.






40. Creative boutique-graphic design&copywritter






41. Assist in creative process - choose the ad agencies - evaluate ad programs






42. 1.Account Mgmt 2.Research Dept 3. Creative Dept 4.Media Dept






43. Provide customers with analysis of media buy






44. Tells consumers about services or merchandise offered in regular prices






45. Agency conscious about it and wine and dine to clients hope to improve it






46. Special form of advertising used to make new room for new items - get rid of old and slow-moving items.






47. Used in newspapers to recruit new employees - offer services - or sell/lease merchandise






48. Assist both advertisers and advertising agencies in preparing advertising materials by providing professional services.Examples:photographers - illustrators - video production house.






49. Used by banks - professional firms - hospital - restaurant - a form of advertising designed to enhance a company's image rather than promote a particular product






50. Sell different brands of merchandise - nonexclusive.Examples:grocery - department stores