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Advertising Industry

Subject : industries
Instructions:
  • Answer 50 questions in 15 minutes.
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  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Nanks - insurance brokers - restaurants - music stores - hair salons - travel agencies.






2. Assist in creative process - choose the ad agencies - evaluate ad programs






3. Largest national agencies with offices in every major communication centers.






4. Separate department for different division - products - regions - brands - countries tht suit the company's need.general manager is responsible for division of advertising.






5. Evaluate the cost of ad campaigns - help plan budget






6. Agency conscious about it and wine and dine to clients hope to improve it






7. Web design - Mobile presence...






8. May leads to misunderstanding about objectives - strategies - roles and expectations.






9. 1.in house agencies- built in 2.boutique agencies- specialize in a creative service 3.full-service agencies- all ad/marketing services* all top agencies are full service






10. 4C: Chemistry - poor communication - conduct - changes.






11. Municipalities - charities - arts organizations






12. Interpret information of product - analyze the product's potential market - formulate a plan - design&produce ads - contract space and time - verify media insertions - invoice for service&media used.






13. Regional/national companies specialized in one main product line or service.(honda)






14. Production personnel work with an approval script and storyboard.usually use actors - camera operators - film or videotapes.






15. Directed at an audience in a single trading area - either a state or city






16. People employed by advertisers and have their function






17. Helps the advertisers plan - create - and prepare ad campaigns and other promotional materials.






18. Produce ads - brochures&other materials.






19. Agencies doesn't understand client's marketing problem.






20. Research to know the use and advantages of product - account planning bridge the gap between research - creative - account management.






21. Used by banks - professional firms - hospital - restaurant - a form of advertising designed to enhance a company's image rather than promote a particular product






22. Audience research: The gathering of data about targeted consumers - Copy Research: studies that measure the effect of ad content/copy-pre and posttesting required






23. Sell different brands of merchandise - nonexclusive.Examples:grocery - department stores






24. Make the key advertising decisions






25. Develop advertising copy-the word that make up headline and message






26. Budgets of local advertising is low - so wont use agency.






27. Coordinates agency and client (existing & prospective) - pitching accounts- present for prospective clients






28. Companies tht sell in several regions or throughout the country






29. Offer planning - creating - producing ads - performing research&selecting media.(ads service) and packaging - PR - sales promotion - annual report - trade show - exhibits - sales training materials.(non ads service)






30. They are the companies that sponsor advertising for themselves and their products.






31. Give greatest control - offer efficiency - continuity across divisional boundaries.






32. Provide customers with analysis of media buy






33. 1.Account Mgmt 2.Research Dept 3. Creative Dept 4.Media Dept






34. Used in newspapers to recruit new employees - offer services - or sell/lease merchandise






35. Companies that sell time and space to carry out the message of advertisers to target audience.






36. Coordinates advertising activities






37. Companies invest into many countries and integrated into world markets and become true multinational corporations - Strong centralized control in all countries and global marketers.






38. Act - perform music and announce in advertisements.






39. Production department that buys type - illustrators and photo.






40. Typically participate in a regional trade group






41. Promotes specific goods or service






42. Creative boutique-graphic design&copywritter






43. Clients's market position and policies may change or new management arrive and agency lost the key staff people.






44. Tells consumers about services or merchandise offered in regular prices






45. Companies tht operate in one part of the country-in one or several states-and market exclusively within that region.






46. Assist both advertisers and advertising agencies in preparing advertising materials by providing professional services.Examples:photographers - illustrators - video production house.






47. After print/broadcast ads designed - written - approved will sent to print production and broadcast production.






48. Special form of advertising used to make new room for new items - get rid of old and slow-moving items.






49. Communication between agency and client - agency manage client's account.






50. Abroad companies face market with different value system - environment and language. Form join ventures. Use decentralized international structure to manage their own product lines - marketing operations - profits. Create customized advertising for e







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