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Test your basic knowledge |
Advertising Industry
Start Test
Study First
Subject
:
industries
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Assist in creative process - choose the ad agencies - evaluate ad programs
sales&marketing personel
advertising agency
conduct
company owner& top executives
2. Budgets of local advertising is low - so wont use agency.
local agencies
classified advertising
changes
suppliers
3. Abroad companies face market with different value system - environment and language. Form join ventures. Use decentralized international structure to manage their own product lines - marketing operations - profits. Create customized advertising for e
conduct
local advertising
transnational advertisers
people in advertising
4. Directed at an audience in a single trading area - either a state or city
decentralized organization
advertising agency
regular price-line advertising
local advertising
5. Used in newspapers to recruit new employees - offer services - or sell/lease merchandise
talent
classified advertising
changes
advertising agency
6. Give greatest control - offer efficiency - continuity across divisional boundaries.
centralized organization
regular price-line advertising
clerical staff
sales&marketing personel
7. Produce ads - brochures&other materials.
suppliers
Types of Ad Agencies
media-buying services
artists&writers
8. 1.Account Mgmt 2.Research Dept 3. Creative Dept 4.Media Dept
specialized service agencies
sales&marketing personel
Dealers/local franchisees
Basic Organizational Areas of Full-Service Ad agency
9. Agencies doesn't understand client's marketing problem.
Research Dept
advertising agency
print production
conduct
10. Typically participate in a regional trade group
clerical staff
national advertisers
regional&national agencies
broadcast production
11. Clients's market position and policies may change or new management arrive and agency lost the key staff people.
multinational advertisers
international agencies
changes
sales&marketing personel
12. Provide customers with analysis of media buy
suppliers
print production
media-buying services
advertising production
13. Develop advertising copy-the word that make up headline and message
creative concept
advertising agencies
multinational advertisers
Institutional advertising
14. Coordinates agency and client (existing & prospective) - pitching accounts- present for prospective clients
regular price-line advertising
Account Mgmt
advertising production
research&account planning
15. Sell different brands of merchandise - nonexclusive.Examples:grocery - department stores
stores
talent
Institutional advertising
Dealers/local franchisees
16. Regional/national companies specialized in one main product line or service.(honda)
Dealers/local franchisees
Account Mgmt
research&account planning
advertising agencies
17. After print/broadcast ads designed - written - approved will sent to print production and broadcast production.
centralized organization
advertising production
work of people in advertising agency
product engineers&designers
18. Act - perform music and announce in advertisements.
regular price-line advertising
talent
classified advertising
chemistry
19. Companies tht sell in several regions or throughout the country
clearance advertising
national advertisers
clerical staff
media-buying services
20. Interpret information of product - analyze the product's potential market - formulate a plan - design&produce ads - contract space and time - verify media insertions - invoice for service&media used.
regional advertisers
regional&national agencies
work of people in advertising agency
Media
21. Audience research: The gathering of data about targeted consumers - Copy Research: studies that measure the effect of ad content/copy-pre and posttesting required
work of people in advertising agency
local agencies
Research Dept
media-buying services
22. Separate department for different division - products - regions - brands - countries tht suit the company's need.general manager is responsible for division of advertising.
full-service advertising agency
decentralized organization
conduct
specialized service agencies
23. Nanks - insurance brokers - restaurants - music stores - hair salons - travel agencies.
clearance advertising
broadcast production
talent
specialty business and services
24. Used by banks - professional firms - hospital - restaurant - a form of advertising designed to enhance a company's image rather than promote a particular product
research&account planning
transnational advertisers
broadcast production
Institutional advertising
25. Promotes specific goods or service
work of people in advertising agency
advertising agency
product advertising
Account Mgmt
26. Helps the advertisers plan - create - and prepare ad campaigns and other promotional materials.
changes
advertising agencies
Media
account management
27. Agency conscious about it and wine and dine to clients hope to improve it
chemistry
account management
full-service advertising agency
centralized organization
28. May leads to misunderstanding about objectives - strategies - roles and expectations.
specialty business and services
full-service advertising agency
poor communication
regular price-line advertising
29. 1.in house agencies- built in 2.boutique agencies- specialize in a creative service 3.full-service agencies- all ad/marketing services* all top agencies are full service
media-buying services
local advertising
Types of Ad Agencies
classified advertising
30. Municipalities - charities - arts organizations
Dealers/local franchisees
local advertising
regular price-line advertising
government - quasi-governments - nonprofit organizations
31. Research to know the use and advantages of product - account planning bridge the gap between research - creative - account management.
government - quasi-governments - nonprofit organizations
poor communication
research&account planning
advertising production
32. Web design - Mobile presence...
interactive agency
advertising agencies
talent
poor communication
33. Communication between agency and client - agency manage client's account.
local agencies
account management
interactive agency
broadcast production
34. Input to creative process - provide info about competitive products
interactive agency
advertisers (clients)
advertising production
product engineers&designers
35. An independent organization of creative people& business people who specialize in developing - preparing marketing - advertising plans - advertisement&other promotional tools.
Types of Ad Agencies
advertising agency
national advertisers
creative concept
36. Offer planning - creating - producing ads - performing research&selecting media.(ads service) and packaging - PR - sales promotion - annual report - trade show - exhibits - sales training materials.(non ads service)
full-service advertising agency
Institutional advertising
decentralized organization
specialized service agencies
37. Production personnel work with an approval script and storyboard.usually use actors - camera operators - film or videotapes.
Media
broadcast production
interactive agency
advertising production
38. 4C: Chemistry - poor communication - conduct - changes.
clearance advertising
advertisers (clients)
changes
factors affecting relationship between client and agency
39. Companies invest into many countries and integrated into world markets and become true multinational corporations - Strong centralized control in all countries and global marketers.
multinational advertisers
conduct
research&account planning
specialty business and services
40. Evaluate the cost of ad campaigns - help plan budget
administrators
Media
classified advertising
print production
41. Special form of advertising used to make new room for new items - get rid of old and slow-moving items.
full-service advertising agency
Dealers/local franchisees
people in advertising
clearance advertising
42. Largest national agencies with offices in every major communication centers.
classified advertising
international agencies
administrators
government - quasi-governments - nonprofit organizations
43. Creative boutique-graphic design©writter
decentralized organization
regional&national agencies
administrators
specialized service agencies
44. Tells consumers about services or merchandise offered in regular prices
full-service advertising agency
Institutional advertising
interactive agency
regular price-line advertising
45. Assist both advertisers and advertising agencies in preparing advertising materials by providing professional services.Examples:photographers - illustrators - video production house.
regular price-line advertising
advertising agencies
talent
suppliers
46. Coordinates advertising activities
changes
advertising production
clerical staff
print production
47. Companies tht operate in one part of the country-in one or several states-and market exclusively within that region.
specialty business and services
international agencies
regional advertisers
Basic Organizational Areas of Full-Service Ad agency
48. Production department that buys type - illustrators and photo.
creative concept
company owner& top executives
national advertisers
print production
49. Companies that sell time and space to carry out the message of advertisers to target audience.
Media
factors affecting relationship between client and agency
multinational advertisers
poor communication
50. They are the companies that sponsor advertising for themselves and their products.
local agencies
advertisers (clients)
full-service advertising agency
talent