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Test your basic knowledge |
Advertising Industry
Start Test
Study First
Subject
:
industries
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Companies tht operate in one part of the country-in one or several states-and market exclusively within that region.
regional advertisers
administrators
poor communication
people in advertising
2. Production department that buys type - illustrators and photo.
research&account planning
decentralized organization
print production
centralized organization
3. Research to know the use and advantages of product - account planning bridge the gap between research - creative - account management.
research&account planning
regional advertisers
company owner& top executives
suppliers
4. Input to creative process - provide info about competitive products
product engineers&designers
artists&writers
local advertising
clerical staff
5. Directed at an audience in a single trading area - either a state or city
local advertising
sales&marketing personel
broadcast production
clerical staff
6. Municipalities - charities - arts organizations
national advertisers
Research Dept
government - quasi-governments - nonprofit organizations
factors affecting relationship between client and agency
7. Provide customers with analysis of media buy
advertising agencies
specialized service agencies
conduct
media-buying services
8. Used in newspapers to recruit new employees - offer services - or sell/lease merchandise
classified advertising
clearance advertising
national advertisers
local agencies
9. Helps the advertisers plan - create - and prepare ad campaigns and other promotional materials.
stores
advertising agencies
artists&writers
national advertisers
10. Agencies doesn't understand client's marketing problem.
interactive agency
national advertisers
work of people in advertising agency
conduct
11. Develop advertising copy-the word that make up headline and message
local advertising
creative concept
classified advertising
regional&national agencies
12. Offer planning - creating - producing ads - performing research&selecting media.(ads service) and packaging - PR - sales promotion - annual report - trade show - exhibits - sales training materials.(non ads service)
Types of Ad Agencies
regular price-line advertising
full-service advertising agency
regional advertisers
13. May leads to misunderstanding about objectives - strategies - roles and expectations.
transnational advertisers
international agencies
poor communication
advertising agency
14. 1.Account Mgmt 2.Research Dept 3. Creative Dept 4.Media Dept
multinational advertisers
decentralized organization
classified advertising
Basic Organizational Areas of Full-Service Ad agency
15. Production personnel work with an approval script and storyboard.usually use actors - camera operators - film or videotapes.
product engineers&designers
Dealers/local franchisees
national advertisers
broadcast production
16. Clients's market position and policies may change or new management arrive and agency lost the key staff people.
local advertising
broadcast production
product advertising
changes
17. Make the key advertising decisions
changes
transnational advertisers
company owner& top executives
poor communication
18. Agency conscious about it and wine and dine to clients hope to improve it
clerical staff
centralized organization
chemistry
regional advertisers
19. People employed by advertisers and have their function
conduct
sales&marketing personel
interactive agency
people in advertising
20. Give greatest control - offer efficiency - continuity across divisional boundaries.
product engineers&designers
Media
international agencies
centralized organization
21. Budgets of local advertising is low - so wont use agency.
local advertising
changes
local agencies
international agencies
22. Abroad companies face market with different value system - environment and language. Form join ventures. Use decentralized international structure to manage their own product lines - marketing operations - profits. Create customized advertising for e
work of people in advertising agency
conduct
clerical staff
transnational advertisers
23. Promotes specific goods or service
decentralized organization
account management
product advertising
factors affecting relationship between client and agency
24. Largest national agencies with offices in every major communication centers.
print production
conduct
international agencies
regional advertisers
25. Companies that sell time and space to carry out the message of advertisers to target audience.
Media
clerical staff
conduct
centralized organization
26. Evaluate the cost of ad campaigns - help plan budget
centralized organization
administrators
broadcast production
poor communication
27. 4C: Chemistry - poor communication - conduct - changes.
factors affecting relationship between client and agency
government - quasi-governments - nonprofit organizations
centralized organization
decentralized organization
28. Sell different brands of merchandise - nonexclusive.Examples:grocery - department stores
advertising agencies
regular price-line advertising
centralized organization
stores
29. Regional/national companies specialized in one main product line or service.(honda)
talent
Dealers/local franchisees
multinational advertisers
chemistry
30. Used by banks - professional firms - hospital - restaurant - a form of advertising designed to enhance a company's image rather than promote a particular product
national advertisers
Institutional advertising
clearance advertising
changes
31. Assist in creative process - choose the ad agencies - evaluate ad programs
classified advertising
sales&marketing personel
Research Dept
international agencies
32. Tells consumers about services or merchandise offered in regular prices
clearance advertising
regular price-line advertising
national advertisers
Account Mgmt
33. Assist both advertisers and advertising agencies in preparing advertising materials by providing professional services.Examples:photographers - illustrators - video production house.
people in advertising
local agencies
centralized organization
suppliers
34. Act - perform music and announce in advertisements.
company owner& top executives
advertising agency
government - quasi-governments - nonprofit organizations
talent
35. Web design - Mobile presence...
centralized organization
work of people in advertising agency
Institutional advertising
interactive agency
36. Audience research: The gathering of data about targeted consumers - Copy Research: studies that measure the effect of ad content/copy-pre and posttesting required
Account Mgmt
transnational advertisers
Research Dept
clerical staff
37. Companies tht sell in several regions or throughout the country
regional&national agencies
broadcast production
national advertisers
international agencies
38. Separate department for different division - products - regions - brands - countries tht suit the company's need.general manager is responsible for division of advertising.
national advertisers
transnational advertisers
decentralized organization
clearance advertising
39. Coordinates agency and client (existing & prospective) - pitching accounts- present for prospective clients
specialty business and services
Account Mgmt
Dealers/local franchisees
artists&writers
40. Nanks - insurance brokers - restaurants - music stores - hair salons - travel agencies.
media-buying services
specialty business and services
regular price-line advertising
advertising agencies
41. They are the companies that sponsor advertising for themselves and their products.
advertisers (clients)
regular price-line advertising
local advertising
factors affecting relationship between client and agency
42. Companies invest into many countries and integrated into world markets and become true multinational corporations - Strong centralized control in all countries and global marketers.
Institutional advertising
advertisers (clients)
multinational advertisers
Account Mgmt
43. Interpret information of product - analyze the product's potential market - formulate a plan - design&produce ads - contract space and time - verify media insertions - invoice for service&media used.
people in advertising
work of people in advertising agency
administrators
centralized organization
44. Special form of advertising used to make new room for new items - get rid of old and slow-moving items.
clearance advertising
chemistry
account management
clerical staff
45. Typically participate in a regional trade group
broadcast production
regional&national agencies
local agencies
local advertising
46. 1.in house agencies- built in 2.boutique agencies- specialize in a creative service 3.full-service agencies- all ad/marketing services* all top agencies are full service
international agencies
Types of Ad Agencies
clearance advertising
advertising production
47. After print/broadcast ads designed - written - approved will sent to print production and broadcast production.
interactive agency
advertising production
product advertising
people in advertising
48. Creative boutique-graphic design©writter
specialized service agencies
advertising agency
Research Dept
work of people in advertising agency
49. Produce ads - brochures&other materials.
suppliers
company owner& top executives
artists&writers
Dealers/local franchisees
50. An independent organization of creative people& business people who specialize in developing - preparing marketing - advertising plans - advertisement&other promotional tools.
advertising agency
product engineers&designers
Research Dept
advertisers (clients)