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Test your basic knowledge |
Advertising Industry
Start Test
Study First
Subject
:
industries
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Special form of advertising used to make new room for new items - get rid of old and slow-moving items.
multinational advertisers
advertising production
regional&national agencies
clearance advertising
2. Agency conscious about it and wine and dine to clients hope to improve it
chemistry
decentralized organization
changes
clearance advertising
3. Nanks - insurance brokers - restaurants - music stores - hair salons - travel agencies.
specialty business and services
administrators
Research Dept
changes
4. Creative boutique-graphic design©writter
advertising production
specialized service agencies
media-buying services
clerical staff
5. Tells consumers about services or merchandise offered in regular prices
suppliers
regular price-line advertising
product engineers&designers
conduct
6. 4C: Chemistry - poor communication - conduct - changes.
Research Dept
factors affecting relationship between client and agency
chemistry
conduct
7. Municipalities - charities - arts organizations
government - quasi-governments - nonprofit organizations
full-service advertising agency
advertising production
company owner& top executives
8. Research to know the use and advantages of product - account planning bridge the gap between research - creative - account management.
research&account planning
interactive agency
full-service advertising agency
clearance advertising
9. Companies tht sell in several regions or throughout the country
research&account planning
full-service advertising agency
national advertisers
multinational advertisers
10. Interpret information of product - analyze the product's potential market - formulate a plan - design&produce ads - contract space and time - verify media insertions - invoice for service&media used.
media-buying services
specialty business and services
work of people in advertising agency
poor communication
11. Agencies doesn't understand client's marketing problem.
Media
chemistry
conduct
research&account planning
12. Coordinates agency and client (existing & prospective) - pitching accounts- present for prospective clients
Account Mgmt
sales&marketing personel
multinational advertisers
Dealers/local franchisees
13. Evaluate the cost of ad campaigns - help plan budget
account management
administrators
changes
stores
14. 1.in house agencies- built in 2.boutique agencies- specialize in a creative service 3.full-service agencies- all ad/marketing services* all top agencies are full service
administrators
Types of Ad Agencies
changes
print production
15. Audience research: The gathering of data about targeted consumers - Copy Research: studies that measure the effect of ad content/copy-pre and posttesting required
Research Dept
regional advertisers
media-buying services
full-service advertising agency
16. Assist in creative process - choose the ad agencies - evaluate ad programs
Research Dept
Types of Ad Agencies
sales&marketing personel
stores
17. Clients's market position and policies may change or new management arrive and agency lost the key staff people.
changes
people in advertising
conduct
Types of Ad Agencies
18. Sell different brands of merchandise - nonexclusive.Examples:grocery - department stores
transnational advertisers
conduct
work of people in advertising agency
stores
19. Companies tht operate in one part of the country-in one or several states-and market exclusively within that region.
government - quasi-governments - nonprofit organizations
poor communication
regional advertisers
factors affecting relationship between client and agency
20. Coordinates advertising activities
broadcast production
factors affecting relationship between client and agency
clerical staff
regional&national agencies
21. An independent organization of creative people& business people who specialize in developing - preparing marketing - advertising plans - advertisement&other promotional tools.
advertising agency
product advertising
Types of Ad Agencies
Research Dept
22. Develop advertising copy-the word that make up headline and message
government - quasi-governments - nonprofit organizations
people in advertising
creative concept
full-service advertising agency
23. Offer planning - creating - producing ads - performing research&selecting media.(ads service) and packaging - PR - sales promotion - annual report - trade show - exhibits - sales training materials.(non ads service)
full-service advertising agency
print production
clearance advertising
specialty business and services
24. Promotes specific goods or service
product advertising
Institutional advertising
administrators
suppliers
25. Production department that buys type - illustrators and photo.
broadcast production
centralized organization
print production
Media
26. Typically participate in a regional trade group
decentralized organization
chemistry
stores
regional&national agencies
27. Production personnel work with an approval script and storyboard.usually use actors - camera operators - film or videotapes.
Account Mgmt
classified advertising
broadcast production
Institutional advertising
28. Separate department for different division - products - regions - brands - countries tht suit the company's need.general manager is responsible for division of advertising.
regional advertisers
sales&marketing personel
advertising agency
decentralized organization
29. Input to creative process - provide info about competitive products
research&account planning
Types of Ad Agencies
product engineers&designers
broadcast production
30. Budgets of local advertising is low - so wont use agency.
clerical staff
conduct
talent
local agencies
31. Companies invest into many countries and integrated into world markets and become true multinational corporations - Strong centralized control in all countries and global marketers.
centralized organization
local agencies
multinational advertisers
stores
32. Give greatest control - offer efficiency - continuity across divisional boundaries.
centralized organization
regular price-line advertising
classified advertising
artists&writers
33. Act - perform music and announce in advertisements.
changes
product advertising
print production
talent
34. Companies that sell time and space to carry out the message of advertisers to target audience.
clerical staff
advertising production
Media
product engineers&designers
35. They are the companies that sponsor advertising for themselves and their products.
Media
advertisers (clients)
centralized organization
conduct
36. Web design - Mobile presence...
specialized service agencies
people in advertising
Account Mgmt
interactive agency
37. Communication between agency and client - agency manage client's account.
advertising agency
account management
research&account planning
regional&national agencies
38. Helps the advertisers plan - create - and prepare ad campaigns and other promotional materials.
factors affecting relationship between client and agency
advertising agencies
international agencies
work of people in advertising agency
39. Directed at an audience in a single trading area - either a state or city
artists&writers
local advertising
advertisers (clients)
poor communication
40. Provide customers with analysis of media buy
artists&writers
poor communication
research&account planning
media-buying services
41. Assist both advertisers and advertising agencies in preparing advertising materials by providing professional services.Examples:photographers - illustrators - video production house.
creative concept
local agencies
advertising agencies
suppliers
42. Used by banks - professional firms - hospital - restaurant - a form of advertising designed to enhance a company's image rather than promote a particular product
national advertisers
Institutional advertising
transnational advertisers
creative concept
43. Largest national agencies with offices in every major communication centers.
Account Mgmt
full-service advertising agency
international agencies
local agencies
44. Make the key advertising decisions
company owner& top executives
international agencies
specialty business and services
stores
45. Abroad companies face market with different value system - environment and language. Form join ventures. Use decentralized international structure to manage their own product lines - marketing operations - profits. Create customized advertising for e
local agencies
sales&marketing personel
regional&national agencies
transnational advertisers
46. 1.Account Mgmt 2.Research Dept 3. Creative Dept 4.Media Dept
Basic Organizational Areas of Full-Service Ad agency
poor communication
company owner& top executives
regional advertisers
47. May leads to misunderstanding about objectives - strategies - roles and expectations.
poor communication
product engineers&designers
changes
stores
48. Produce ads - brochures&other materials.
artists&writers
sales&marketing personel
print production
creative concept
49. Regional/national companies specialized in one main product line or service.(honda)
account management
work of people in advertising agency
Research Dept
Dealers/local franchisees
50. Used in newspapers to recruit new employees - offer services - or sell/lease merchandise
specialty business and services
factors affecting relationship between client and agency
classified advertising
advertisers (clients)