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Test your basic knowledge |
Advertising Industry
Start Test
Study First
Subject
:
industries
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Directed at an audience in a single trading area - either a state or city
work of people in advertising agency
local advertising
Media
talent
2. Helps the advertisers plan - create - and prepare ad campaigns and other promotional materials.
people in advertising
advertising agencies
interactive agency
suppliers
3. Coordinates advertising activities
clearance advertising
product advertising
clerical staff
suppliers
4. Companies invest into many countries and integrated into world markets and become true multinational corporations - Strong centralized control in all countries and global marketers.
Types of Ad Agencies
regional&national agencies
interactive agency
multinational advertisers
5. Give greatest control - offer efficiency - continuity across divisional boundaries.
sales&marketing personel
specialty business and services
Basic Organizational Areas of Full-Service Ad agency
centralized organization
6. Used in newspapers to recruit new employees - offer services - or sell/lease merchandise
advertising agency
classified advertising
broadcast production
specialized service agencies
7. Input to creative process - provide info about competitive products
product engineers&designers
artists&writers
multinational advertisers
Basic Organizational Areas of Full-Service Ad agency
8. Make the key advertising decisions
people in advertising
national advertisers
local agencies
company owner& top executives
9. Largest national agencies with offices in every major communication centers.
full-service advertising agency
international agencies
people in advertising
broadcast production
10. Evaluate the cost of ad campaigns - help plan budget
full-service advertising agency
administrators
classified advertising
transnational advertisers
11. Nanks - insurance brokers - restaurants - music stores - hair salons - travel agencies.
Basic Organizational Areas of Full-Service Ad agency
Institutional advertising
specialty business and services
work of people in advertising agency
12. An independent organization of creative people& business people who specialize in developing - preparing marketing - advertising plans - advertisement&other promotional tools.
advertising agency
work of people in advertising agency
changes
product advertising
13. Abroad companies face market with different value system - environment and language. Form join ventures. Use decentralized international structure to manage their own product lines - marketing operations - profits. Create customized advertising for e
national advertisers
local advertising
transnational advertisers
artists&writers
14. Municipalities - charities - arts organizations
people in advertising
government - quasi-governments - nonprofit organizations
regional advertisers
product engineers&designers
15. Budgets of local advertising is low - so wont use agency.
interactive agency
product advertising
local agencies
work of people in advertising agency
16. Audience research: The gathering of data about targeted consumers - Copy Research: studies that measure the effect of ad content/copy-pre and posttesting required
clerical staff
people in advertising
suppliers
Research Dept
17. Assist both advertisers and advertising agencies in preparing advertising materials by providing professional services.Examples:photographers - illustrators - video production house.
print production
suppliers
Basic Organizational Areas of Full-Service Ad agency
full-service advertising agency
18. Agency conscious about it and wine and dine to clients hope to improve it
chemistry
Institutional advertising
local advertising
clerical staff
19. Act - perform music and announce in advertisements.
talent
conduct
multinational advertisers
product engineers&designers
20. Coordinates agency and client (existing & prospective) - pitching accounts- present for prospective clients
broadcast production
Account Mgmt
clerical staff
Research Dept
21. Develop advertising copy-the word that make up headline and message
specialized service agencies
media-buying services
transnational advertisers
creative concept
22. Separate department for different division - products - regions - brands - countries tht suit the company's need.general manager is responsible for division of advertising.
interactive agency
Institutional advertising
multinational advertisers
decentralized organization
23. Creative boutique-graphic design©writter
clearance advertising
specialized service agencies
media-buying services
broadcast production
24. They are the companies that sponsor advertising for themselves and their products.
advertising agencies
talent
suppliers
advertisers (clients)
25. Research to know the use and advantages of product - account planning bridge the gap between research - creative - account management.
Account Mgmt
poor communication
research&account planning
broadcast production
26. Companies tht sell in several regions or throughout the country
national advertisers
broadcast production
conduct
regional&national agencies
27. People employed by advertisers and have their function
multinational advertisers
people in advertising
print production
government - quasi-governments - nonprofit organizations
28. Agencies doesn't understand client's marketing problem.
suppliers
media-buying services
chemistry
conduct
29. Special form of advertising used to make new room for new items - get rid of old and slow-moving items.
research&account planning
full-service advertising agency
clearance advertising
suppliers
30. After print/broadcast ads designed - written - approved will sent to print production and broadcast production.
advertising production
conduct
specialized service agencies
Dealers/local franchisees
31. Offer planning - creating - producing ads - performing research&selecting media.(ads service) and packaging - PR - sales promotion - annual report - trade show - exhibits - sales training materials.(non ads service)
research&account planning
work of people in advertising agency
full-service advertising agency
regular price-line advertising
32. Sell different brands of merchandise - nonexclusive.Examples:grocery - department stores
national advertisers
stores
decentralized organization
Dealers/local franchisees
33. Produce ads - brochures&other materials.
talent
Types of Ad Agencies
artists&writers
suppliers
34. Provide customers with analysis of media buy
media-buying services
broadcast production
local advertising
regular price-line advertising
35. Production department that buys type - illustrators and photo.
print production
decentralized organization
stores
interactive agency
36. Regional/national companies specialized in one main product line or service.(honda)
regular price-line advertising
Dealers/local franchisees
suppliers
specialized service agencies
37. Promotes specific goods or service
product advertising
international agencies
advertising agency
clearance advertising
38. Interpret information of product - analyze the product's potential market - formulate a plan - design&produce ads - contract space and time - verify media insertions - invoice for service&media used.
local agencies
advertisers (clients)
full-service advertising agency
work of people in advertising agency
39. Clients's market position and policies may change or new management arrive and agency lost the key staff people.
product advertising
centralized organization
Account Mgmt
changes
40. 4C: Chemistry - poor communication - conduct - changes.
advertising agencies
regional advertisers
factors affecting relationship between client and agency
poor communication
41. May leads to misunderstanding about objectives - strategies - roles and expectations.
Research Dept
local agencies
poor communication
Media
42. Tells consumers about services or merchandise offered in regular prices
regular price-line advertising
full-service advertising agency
interactive agency
sales&marketing personel
43. Used by banks - professional firms - hospital - restaurant - a form of advertising designed to enhance a company's image rather than promote a particular product
multinational advertisers
regular price-line advertising
Institutional advertising
changes
44. Production personnel work with an approval script and storyboard.usually use actors - camera operators - film or videotapes.
conduct
work of people in advertising agency
suppliers
broadcast production
45. Communication between agency and client - agency manage client's account.
Account Mgmt
account management
decentralized organization
regional&national agencies
46. 1.Account Mgmt 2.Research Dept 3. Creative Dept 4.Media Dept
national advertisers
Basic Organizational Areas of Full-Service Ad agency
transnational advertisers
work of people in advertising agency
47. Assist in creative process - choose the ad agencies - evaluate ad programs
poor communication
regular price-line advertising
sales&marketing personel
specialty business and services
48. Typically participate in a regional trade group
centralized organization
regional&national agencies
specialty business and services
stores
49. 1.in house agencies- built in 2.boutique agencies- specialize in a creative service 3.full-service agencies- all ad/marketing services* all top agencies are full service
people in advertising
talent
Types of Ad Agencies
Dealers/local franchisees
50. Companies tht operate in one part of the country-in one or several states-and market exclusively within that region.
sales&marketing personel
clerical staff
Media
regional advertisers