Test your basic knowledge |

Advertising Industry

Subject : industries
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Web design - Mobile presence...






2. 1.Account Mgmt 2.Research Dept 3. Creative Dept 4.Media Dept






3. Special form of advertising used to make new room for new items - get rid of old and slow-moving items.






4. Regional/national companies specialized in one main product line or service.(honda)






5. Act - perform music and announce in advertisements.






6. Budgets of local advertising is low - so wont use agency.






7. Typically participate in a regional trade group






8. They are the companies that sponsor advertising for themselves and their products.






9. Communication between agency and client - agency manage client's account.






10. Abroad companies face market with different value system - environment and language. Form join ventures. Use decentralized international structure to manage their own product lines - marketing operations - profits. Create customized advertising for e






11. Helps the advertisers plan - create - and prepare ad campaigns and other promotional materials.






12. Coordinates advertising activities






13. Research to know the use and advantages of product - account planning bridge the gap between research - creative - account management.






14. Agencies doesn't understand client's marketing problem.






15. Used by banks - professional firms - hospital - restaurant - a form of advertising designed to enhance a company's image rather than promote a particular product






16. Produce ads - brochures&other materials.






17. Assist in creative process - choose the ad agencies - evaluate ad programs






18. Companies tht sell in several regions or throughout the country






19. Directed at an audience in a single trading area - either a state or city






20. Agency conscious about it and wine and dine to clients hope to improve it






21. Creative boutique-graphic design&copywritter






22. Provide customers with analysis of media buy






23. Evaluate the cost of ad campaigns - help plan budget






24. Companies tht operate in one part of the country-in one or several states-and market exclusively within that region.






25. Promotes specific goods or service






26. Clients's market position and policies may change or new management arrive and agency lost the key staff people.






27. Municipalities - charities - arts organizations






28. Coordinates agency and client (existing & prospective) - pitching accounts- present for prospective clients






29. Production department that buys type - illustrators and photo.






30. Companies that sell time and space to carry out the message of advertisers to target audience.






31. Interpret information of product - analyze the product's potential market - formulate a plan - design&produce ads - contract space and time - verify media insertions - invoice for service&media used.






32. Offer planning - creating - producing ads - performing research&selecting media.(ads service) and packaging - PR - sales promotion - annual report - trade show - exhibits - sales training materials.(non ads service)






33. Give greatest control - offer efficiency - continuity across divisional boundaries.






34. 1.in house agencies- built in 2.boutique agencies- specialize in a creative service 3.full-service agencies- all ad/marketing services* all top agencies are full service






35. Assist both advertisers and advertising agencies in preparing advertising materials by providing professional services.Examples:photographers - illustrators - video production house.






36. Used in newspapers to recruit new employees - offer services - or sell/lease merchandise






37. Input to creative process - provide info about competitive products






38. May leads to misunderstanding about objectives - strategies - roles and expectations.






39. Sell different brands of merchandise - nonexclusive.Examples:grocery - department stores






40. Nanks - insurance brokers - restaurants - music stores - hair salons - travel agencies.






41. An independent organization of creative people& business people who specialize in developing - preparing marketing - advertising plans - advertisement&other promotional tools.






42. Develop advertising copy-the word that make up headline and message






43. Make the key advertising decisions






44. Separate department for different division - products - regions - brands - countries tht suit the company's need.general manager is responsible for division of advertising.






45. 4C: Chemistry - poor communication - conduct - changes.






46. Largest national agencies with offices in every major communication centers.






47. Production personnel work with an approval script and storyboard.usually use actors - camera operators - film or videotapes.






48. Tells consumers about services or merchandise offered in regular prices






49. People employed by advertisers and have their function






50. Companies invest into many countries and integrated into world markets and become true multinational corporations - Strong centralized control in all countries and global marketers.