Test your basic knowledge |

Advertising Industry

Subject : industries
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Abroad companies face market with different value system - environment and language. Form join ventures. Use decentralized international structure to manage their own product lines - marketing operations - profits. Create customized advertising for e






2. 1.in house agencies- built in 2.boutique agencies- specialize in a creative service 3.full-service agencies- all ad/marketing services* all top agencies are full service






3. Used in newspapers to recruit new employees - offer services - or sell/lease merchandise






4. Research to know the use and advantages of product - account planning bridge the gap between research - creative - account management.






5. May leads to misunderstanding about objectives - strategies - roles and expectations.






6. Companies that sell time and space to carry out the message of advertisers to target audience.






7. Directed at an audience in a single trading area - either a state or city






8. Nanks - insurance brokers - restaurants - music stores - hair salons - travel agencies.






9. Coordinates advertising activities






10. 1.Account Mgmt 2.Research Dept 3. Creative Dept 4.Media Dept






11. Helps the advertisers plan - create - and prepare ad campaigns and other promotional materials.






12. Develop advertising copy-the word that make up headline and message






13. Creative boutique-graphic design&copywritter






14. Typically participate in a regional trade group






15. Make the key advertising decisions






16. People employed by advertisers and have their function






17. They are the companies that sponsor advertising for themselves and their products.






18. Companies invest into many countries and integrated into world markets and become true multinational corporations - Strong centralized control in all countries and global marketers.






19. Regional/national companies specialized in one main product line or service.(honda)






20. Clients's market position and policies may change or new management arrive and agency lost the key staff people.






21. Budgets of local advertising is low - so wont use agency.






22. Assist in creative process - choose the ad agencies - evaluate ad programs






23. Separate department for different division - products - regions - brands - countries tht suit the company's need.general manager is responsible for division of advertising.






24. Companies tht operate in one part of the country-in one or several states-and market exclusively within that region.






25. Produce ads - brochures&other materials.






26. Evaluate the cost of ad campaigns - help plan budget






27. Sell different brands of merchandise - nonexclusive.Examples:grocery - department stores






28. Municipalities - charities - arts organizations






29. Interpret information of product - analyze the product's potential market - formulate a plan - design&produce ads - contract space and time - verify media insertions - invoice for service&media used.






30. Provide customers with analysis of media buy






31. Communication between agency and client - agency manage client's account.






32. Act - perform music and announce in advertisements.






33. An independent organization of creative people& business people who specialize in developing - preparing marketing - advertising plans - advertisement&other promotional tools.






34. Assist both advertisers and advertising agencies in preparing advertising materials by providing professional services.Examples:photographers - illustrators - video production house.






35. Input to creative process - provide info about competitive products






36. Production department that buys type - illustrators and photo.






37. Agencies doesn't understand client's marketing problem.






38. Tells consumers about services or merchandise offered in regular prices






39. Web design - Mobile presence...






40. Companies tht sell in several regions or throughout the country






41. 4C: Chemistry - poor communication - conduct - changes.






42. Coordinates agency and client (existing & prospective) - pitching accounts- present for prospective clients






43. Offer planning - creating - producing ads - performing research&selecting media.(ads service) and packaging - PR - sales promotion - annual report - trade show - exhibits - sales training materials.(non ads service)






44. Audience research: The gathering of data about targeted consumers - Copy Research: studies that measure the effect of ad content/copy-pre and posttesting required






45. Special form of advertising used to make new room for new items - get rid of old and slow-moving items.






46. After print/broadcast ads designed - written - approved will sent to print production and broadcast production.






47. Agency conscious about it and wine and dine to clients hope to improve it






48. Used by banks - professional firms - hospital - restaurant - a form of advertising designed to enhance a company's image rather than promote a particular product






49. Largest national agencies with offices in every major communication centers.






50. Promotes specific goods or service