Test your basic knowledge |

Advertising Industry

Subject : industries
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Assist both advertisers and advertising agencies in preparing advertising materials by providing professional services.Examples:photographers - illustrators - video production house.






2. Promotes specific goods or service






3. 1.Account Mgmt 2.Research Dept 3. Creative Dept 4.Media Dept






4. Coordinates advertising activities






5. Production personnel work with an approval script and storyboard.usually use actors - camera operators - film or videotapes.






6. Evaluate the cost of ad campaigns - help plan budget






7. Act - perform music and announce in advertisements.






8. They are the companies that sponsor advertising for themselves and their products.






9. Input to creative process - provide info about competitive products






10. Tells consumers about services or merchandise offered in regular prices






11. Companies that sell time and space to carry out the message of advertisers to target audience.






12. Develop advertising copy-the word that make up headline and message






13. Used by banks - professional firms - hospital - restaurant - a form of advertising designed to enhance a company's image rather than promote a particular product






14. 4C: Chemistry - poor communication - conduct - changes.






15. Provide customers with analysis of media buy






16. Directed at an audience in a single trading area - either a state or city






17. Separate department for different division - products - regions - brands - countries tht suit the company's need.general manager is responsible for division of advertising.






18. Municipalities - charities - arts organizations






19. Production department that buys type - illustrators and photo.






20. Creative boutique-graphic design&copywritter






21. Typically participate in a regional trade group






22. Assist in creative process - choose the ad agencies - evaluate ad programs






23. Research to know the use and advantages of product - account planning bridge the gap between research - creative - account management.






24. Used in newspapers to recruit new employees - offer services - or sell/lease merchandise






25. Produce ads - brochures&other materials.






26. Interpret information of product - analyze the product's potential market - formulate a plan - design&produce ads - contract space and time - verify media insertions - invoice for service&media used.






27. Special form of advertising used to make new room for new items - get rid of old and slow-moving items.






28. 1.in house agencies- built in 2.boutique agencies- specialize in a creative service 3.full-service agencies- all ad/marketing services* all top agencies are full service






29. Make the key advertising decisions






30. Largest national agencies with offices in every major communication centers.






31. Nanks - insurance brokers - restaurants - music stores - hair salons - travel agencies.






32. After print/broadcast ads designed - written - approved will sent to print production and broadcast production.






33. Offer planning - creating - producing ads - performing research&selecting media.(ads service) and packaging - PR - sales promotion - annual report - trade show - exhibits - sales training materials.(non ads service)






34. Helps the advertisers plan - create - and prepare ad campaigns and other promotional materials.






35. Companies tht sell in several regions or throughout the country






36. Agencies doesn't understand client's marketing problem.






37. Communication between agency and client - agency manage client's account.






38. Companies tht operate in one part of the country-in one or several states-and market exclusively within that region.






39. People employed by advertisers and have their function






40. Web design - Mobile presence...






41. Give greatest control - offer efficiency - continuity across divisional boundaries.






42. Budgets of local advertising is low - so wont use agency.






43. Sell different brands of merchandise - nonexclusive.Examples:grocery - department stores






44. May leads to misunderstanding about objectives - strategies - roles and expectations.






45. Agency conscious about it and wine and dine to clients hope to improve it






46. Regional/national companies specialized in one main product line or service.(honda)






47. Coordinates agency and client (existing & prospective) - pitching accounts- present for prospective clients






48. Clients's market position and policies may change or new management arrive and agency lost the key staff people.






49. Audience research: The gathering of data about targeted consumers - Copy Research: studies that measure the effect of ad content/copy-pre and posttesting required






50. An independent organization of creative people& business people who specialize in developing - preparing marketing - advertising plans - advertisement&other promotional tools.