Test your basic knowledge |

Advertising Industry

Subject : industries
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Web design - Mobile presence...






2. Companies tht operate in one part of the country-in one or several states-and market exclusively within that region.






3. Municipalities - charities - arts organizations






4. They are the companies that sponsor advertising for themselves and their products.






5. An independent organization of creative people& business people who specialize in developing - preparing marketing - advertising plans - advertisement&other promotional tools.






6. Nanks - insurance brokers - restaurants - music stores - hair salons - travel agencies.






7. Coordinates advertising activities






8. Typically participate in a regional trade group






9. Provide customers with analysis of media buy






10. Offer planning - creating - producing ads - performing research&selecting media.(ads service) and packaging - PR - sales promotion - annual report - trade show - exhibits - sales training materials.(non ads service)






11. Assist in creative process - choose the ad agencies - evaluate ad programs






12. Abroad companies face market with different value system - environment and language. Form join ventures. Use decentralized international structure to manage their own product lines - marketing operations - profits. Create customized advertising for e






13. Assist both advertisers and advertising agencies in preparing advertising materials by providing professional services.Examples:photographers - illustrators - video production house.






14. Agencies doesn't understand client's marketing problem.






15. Tells consumers about services or merchandise offered in regular prices






16. Companies tht sell in several regions or throughout the country






17. Largest national agencies with offices in every major communication centers.






18. Clients's market position and policies may change or new management arrive and agency lost the key staff people.






19. Evaluate the cost of ad campaigns - help plan budget






20. Regional/national companies specialized in one main product line or service.(honda)






21. Agency conscious about it and wine and dine to clients hope to improve it






22. Produce ads - brochures&other materials.






23. After print/broadcast ads designed - written - approved will sent to print production and broadcast production.






24. Budgets of local advertising is low - so wont use agency.






25. Helps the advertisers plan - create - and prepare ad campaigns and other promotional materials.






26. Used by banks - professional firms - hospital - restaurant - a form of advertising designed to enhance a company's image rather than promote a particular product






27. Input to creative process - provide info about competitive products






28. Interpret information of product - analyze the product's potential market - formulate a plan - design&produce ads - contract space and time - verify media insertions - invoice for service&media used.






29. Give greatest control - offer efficiency - continuity across divisional boundaries.






30. Communication between agency and client - agency manage client's account.






31. Act - perform music and announce in advertisements.






32. Directed at an audience in a single trading area - either a state or city






33. 1.Account Mgmt 2.Research Dept 3. Creative Dept 4.Media Dept






34. May leads to misunderstanding about objectives - strategies - roles and expectations.






35. People employed by advertisers and have their function






36. 1.in house agencies- built in 2.boutique agencies- specialize in a creative service 3.full-service agencies- all ad/marketing services* all top agencies are full service






37. Separate department for different division - products - regions - brands - countries tht suit the company's need.general manager is responsible for division of advertising.






38. 4C: Chemistry - poor communication - conduct - changes.






39. Sell different brands of merchandise - nonexclusive.Examples:grocery - department stores






40. Develop advertising copy-the word that make up headline and message






41. Production department that buys type - illustrators and photo.






42. Coordinates agency and client (existing & prospective) - pitching accounts- present for prospective clients






43. Make the key advertising decisions






44. Production personnel work with an approval script and storyboard.usually use actors - camera operators - film or videotapes.






45. Promotes specific goods or service






46. Special form of advertising used to make new room for new items - get rid of old and slow-moving items.






47. Research to know the use and advantages of product - account planning bridge the gap between research - creative - account management.






48. Used in newspapers to recruit new employees - offer services - or sell/lease merchandise






49. Companies that sell time and space to carry out the message of advertisers to target audience.






50. Creative boutique-graphic design&copywritter