Test your basic knowledge |

Advertising Industry

Subject : industries
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. 4C: Chemistry - poor communication - conduct - changes.






2. 1.in house agencies- built in 2.boutique agencies- specialize in a creative service 3.full-service agencies- all ad/marketing services* all top agencies are full service






3. Assist both advertisers and advertising agencies in preparing advertising materials by providing professional services.Examples:photographers - illustrators - video production house.






4. Companies tht operate in one part of the country-in one or several states-and market exclusively within that region.






5. Abroad companies face market with different value system - environment and language. Form join ventures. Use decentralized international structure to manage their own product lines - marketing operations - profits. Create customized advertising for e






6. Develop advertising copy-the word that make up headline and message






7. Interpret information of product - analyze the product's potential market - formulate a plan - design&produce ads - contract space and time - verify media insertions - invoice for service&media used.






8. Communication between agency and client - agency manage client's account.






9. Production department that buys type - illustrators and photo.






10. They are the companies that sponsor advertising for themselves and their products.






11. Assist in creative process - choose the ad agencies - evaluate ad programs






12. May leads to misunderstanding about objectives - strategies - roles and expectations.






13. Coordinates advertising activities






14. Agency conscious about it and wine and dine to clients hope to improve it






15. Promotes specific goods or service






16. Input to creative process - provide info about competitive products






17. Companies that sell time and space to carry out the message of advertisers to target audience.






18. 1.Account Mgmt 2.Research Dept 3. Creative Dept 4.Media Dept






19. Budgets of local advertising is low - so wont use agency.






20. Audience research: The gathering of data about targeted consumers - Copy Research: studies that measure the effect of ad content/copy-pre and posttesting required






21. Separate department for different division - products - regions - brands - countries tht suit the company's need.general manager is responsible for division of advertising.






22. Act - perform music and announce in advertisements.






23. People employed by advertisers and have their function






24. Special form of advertising used to make new room for new items - get rid of old and slow-moving items.






25. Web design - Mobile presence...






26. Sell different brands of merchandise - nonexclusive.Examples:grocery - department stores






27. Companies invest into many countries and integrated into world markets and become true multinational corporations - Strong centralized control in all countries and global marketers.






28. Nanks - insurance brokers - restaurants - music stores - hair salons - travel agencies.






29. Agencies doesn't understand client's marketing problem.






30. Clients's market position and policies may change or new management arrive and agency lost the key staff people.






31. Give greatest control - offer efficiency - continuity across divisional boundaries.






32. Produce ads - brochures&other materials.






33. Evaluate the cost of ad campaigns - help plan budget






34. Provide customers with analysis of media buy






35. Tells consumers about services or merchandise offered in regular prices






36. Offer planning - creating - producing ads - performing research&selecting media.(ads service) and packaging - PR - sales promotion - annual report - trade show - exhibits - sales training materials.(non ads service)






37. Coordinates agency and client (existing & prospective) - pitching accounts- present for prospective clients






38. After print/broadcast ads designed - written - approved will sent to print production and broadcast production.






39. Companies tht sell in several regions or throughout the country






40. Typically participate in a regional trade group






41. Largest national agencies with offices in every major communication centers.






42. Used in newspapers to recruit new employees - offer services - or sell/lease merchandise






43. Make the key advertising decisions






44. Regional/national companies specialized in one main product line or service.(honda)






45. Research to know the use and advantages of product - account planning bridge the gap between research - creative - account management.






46. Municipalities - charities - arts organizations






47. Creative boutique-graphic design&copywritter






48. An independent organization of creative people& business people who specialize in developing - preparing marketing - advertising plans - advertisement&other promotional tools.






49. Production personnel work with an approval script and storyboard.usually use actors - camera operators - film or videotapes.






50. Helps the advertisers plan - create - and prepare ad campaigns and other promotional materials.