Test your basic knowledge |

Advertising Industry

Subject : industries
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Make the key advertising decisions






2. Budgets of local advertising is low - so wont use agency.






3. Promotes specific goods or service






4. Produce ads - brochures&other materials.






5. Special form of advertising used to make new room for new items - get rid of old and slow-moving items.






6. After print/broadcast ads designed - written - approved will sent to print production and broadcast production.






7. Creative boutique-graphic design&copywritter






8. Offer planning - creating - producing ads - performing research&selecting media.(ads service) and packaging - PR - sales promotion - annual report - trade show - exhibits - sales training materials.(non ads service)






9. 4C: Chemistry - poor communication - conduct - changes.






10. They are the companies that sponsor advertising for themselves and their products.






11. Act - perform music and announce in advertisements.






12. Provide customers with analysis of media buy






13. Assist in creative process - choose the ad agencies - evaluate ad programs






14. Give greatest control - offer efficiency - continuity across divisional boundaries.






15. Companies invest into many countries and integrated into world markets and become true multinational corporations - Strong centralized control in all countries and global marketers.






16. People employed by advertisers and have their function






17. Clients's market position and policies may change or new management arrive and agency lost the key staff people.






18. Audience research: The gathering of data about targeted consumers - Copy Research: studies that measure the effect of ad content/copy-pre and posttesting required






19. Sell different brands of merchandise - nonexclusive.Examples:grocery - department stores






20. Coordinates agency and client (existing & prospective) - pitching accounts- present for prospective clients






21. Agencies doesn't understand client's marketing problem.






22. An independent organization of creative people& business people who specialize in developing - preparing marketing - advertising plans - advertisement&other promotional tools.






23. Research to know the use and advantages of product - account planning bridge the gap between research - creative - account management.






24. Coordinates advertising activities






25. Companies tht operate in one part of the country-in one or several states-and market exclusively within that region.






26. 1.in house agencies- built in 2.boutique agencies- specialize in a creative service 3.full-service agencies- all ad/marketing services* all top agencies are full service






27. Develop advertising copy-the word that make up headline and message






28. Companies that sell time and space to carry out the message of advertisers to target audience.






29. May leads to misunderstanding about objectives - strategies - roles and expectations.






30. Companies tht sell in several regions or throughout the country






31. Helps the advertisers plan - create - and prepare ad campaigns and other promotional materials.






32. Used in newspapers to recruit new employees - offer services - or sell/lease merchandise






33. Input to creative process - provide info about competitive products






34. 1.Account Mgmt 2.Research Dept 3. Creative Dept 4.Media Dept






35. Evaluate the cost of ad campaigns - help plan budget






36. Production personnel work with an approval script and storyboard.usually use actors - camera operators - film or videotapes.






37. Abroad companies face market with different value system - environment and language. Form join ventures. Use decentralized international structure to manage their own product lines - marketing operations - profits. Create customized advertising for e






38. Web design - Mobile presence...






39. Separate department for different division - products - regions - brands - countries tht suit the company's need.general manager is responsible for division of advertising.






40. Directed at an audience in a single trading area - either a state or city






41. Interpret information of product - analyze the product's potential market - formulate a plan - design&produce ads - contract space and time - verify media insertions - invoice for service&media used.






42. Used by banks - professional firms - hospital - restaurant - a form of advertising designed to enhance a company's image rather than promote a particular product






43. Municipalities - charities - arts organizations






44. Largest national agencies with offices in every major communication centers.






45. Tells consumers about services or merchandise offered in regular prices






46. Communication between agency and client - agency manage client's account.






47. Regional/national companies specialized in one main product line or service.(honda)






48. Nanks - insurance brokers - restaurants - music stores - hair salons - travel agencies.






49. Production department that buys type - illustrators and photo.






50. Typically participate in a regional trade group






Can you answer 50 questions in 15 minutes?



Let me suggest you:

Browse all subjects

Browse all tests

Most popular tests



Major Subjects

Tests & Exams


AP
CLEP
DSST
GRE
SAT
GMAT

Browse all subjects

Browse all tests

Most popular tests