Test your basic knowledge |

Advertising Industry

Subject : industries
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Make the key advertising decisions






2. Creative boutique-graphic design&copywritter






3. Input to creative process - provide info about competitive products






4. Provide customers with analysis of media buy






5. Assist in creative process - choose the ad agencies - evaluate ad programs






6. Promotes specific goods or service






7. May leads to misunderstanding about objectives - strategies - roles and expectations.






8. Directed at an audience in a single trading area - either a state or city






9. Companies that sell time and space to carry out the message of advertisers to target audience.






10. Regional/national companies specialized in one main product line or service.(honda)






11. Communication between agency and client - agency manage client's account.






12. Companies tht sell in several regions or throughout the country






13. They are the companies that sponsor advertising for themselves and their products.






14. 1.Account Mgmt 2.Research Dept 3. Creative Dept 4.Media Dept






15. Tells consumers about services or merchandise offered in regular prices






16. Research to know the use and advantages of product - account planning bridge the gap between research - creative - account management.






17. Special form of advertising used to make new room for new items - get rid of old and slow-moving items.






18. Web design - Mobile presence...






19. 4C: Chemistry - poor communication - conduct - changes.






20. Evaluate the cost of ad campaigns - help plan budget






21. Production personnel work with an approval script and storyboard.usually use actors - camera operators - film or videotapes.






22. Municipalities - charities - arts organizations






23. Clients's market position and policies may change or new management arrive and agency lost the key staff people.






24. Assist both advertisers and advertising agencies in preparing advertising materials by providing professional services.Examples:photographers - illustrators - video production house.






25. Companies invest into many countries and integrated into world markets and become true multinational corporations - Strong centralized control in all countries and global marketers.






26. Budgets of local advertising is low - so wont use agency.






27. Coordinates agency and client (existing & prospective) - pitching accounts- present for prospective clients






28. Interpret information of product - analyze the product's potential market - formulate a plan - design&produce ads - contract space and time - verify media insertions - invoice for service&media used.






29. Audience research: The gathering of data about targeted consumers - Copy Research: studies that measure the effect of ad content/copy-pre and posttesting required






30. Give greatest control - offer efficiency - continuity across divisional boundaries.






31. An independent organization of creative people& business people who specialize in developing - preparing marketing - advertising plans - advertisement&other promotional tools.






32. Abroad companies face market with different value system - environment and language. Form join ventures. Use decentralized international structure to manage their own product lines - marketing operations - profits. Create customized advertising for e






33. Agency conscious about it and wine and dine to clients hope to improve it






34. Typically participate in a regional trade group






35. Helps the advertisers plan - create - and prepare ad campaigns and other promotional materials.






36. Produce ads - brochures&other materials.






37. Sell different brands of merchandise - nonexclusive.Examples:grocery - department stores






38. Nanks - insurance brokers - restaurants - music stores - hair salons - travel agencies.






39. After print/broadcast ads designed - written - approved will sent to print production and broadcast production.






40. Agencies doesn't understand client's marketing problem.






41. Used by banks - professional firms - hospital - restaurant - a form of advertising designed to enhance a company's image rather than promote a particular product






42. Offer planning - creating - producing ads - performing research&selecting media.(ads service) and packaging - PR - sales promotion - annual report - trade show - exhibits - sales training materials.(non ads service)






43. Separate department for different division - products - regions - brands - countries tht suit the company's need.general manager is responsible for division of advertising.






44. Coordinates advertising activities






45. Used in newspapers to recruit new employees - offer services - or sell/lease merchandise






46. Production department that buys type - illustrators and photo.






47. Act - perform music and announce in advertisements.






48. People employed by advertisers and have their function






49. Largest national agencies with offices in every major communication centers.






50. Develop advertising copy-the word that make up headline and message