Test your basic knowledge |

Advertising Industry

Subject : industries
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Communication between agency and client - agency manage client's account.






2. Tells consumers about services or merchandise offered in regular prices






3. 1.Account Mgmt 2.Research Dept 3. Creative Dept 4.Media Dept






4. People employed by advertisers and have their function






5. Typically participate in a regional trade group






6. Directed at an audience in a single trading area - either a state or city






7. Interpret information of product - analyze the product's potential market - formulate a plan - design&produce ads - contract space and time - verify media insertions - invoice for service&media used.






8. 1.in house agencies- built in 2.boutique agencies- specialize in a creative service 3.full-service agencies- all ad/marketing services* all top agencies are full service






9. Sell different brands of merchandise - nonexclusive.Examples:grocery - department stores






10. Clients's market position and policies may change or new management arrive and agency lost the key staff people.






11. Creative boutique-graphic design&copywritter






12. Companies tht sell in several regions or throughout the country






13. Web design - Mobile presence...






14. Used by banks - professional firms - hospital - restaurant - a form of advertising designed to enhance a company's image rather than promote a particular product






15. Coordinates agency and client (existing & prospective) - pitching accounts- present for prospective clients






16. Separate department for different division - products - regions - brands - countries tht suit the company's need.general manager is responsible for division of advertising.






17. Promotes specific goods or service






18. Assist in creative process - choose the ad agencies - evaluate ad programs






19. Budgets of local advertising is low - so wont use agency.






20. Provide customers with analysis of media buy






21. Nanks - insurance brokers - restaurants - music stores - hair salons - travel agencies.






22. Act - perform music and announce in advertisements.






23. Special form of advertising used to make new room for new items - get rid of old and slow-moving items.






24. Municipalities - charities - arts organizations






25. Companies invest into many countries and integrated into world markets and become true multinational corporations - Strong centralized control in all countries and global marketers.






26. Regional/national companies specialized in one main product line or service.(honda)






27. Agency conscious about it and wine and dine to clients hope to improve it






28. Companies tht operate in one part of the country-in one or several states-and market exclusively within that region.






29. An independent organization of creative people& business people who specialize in developing - preparing marketing - advertising plans - advertisement&other promotional tools.






30. Production department that buys type - illustrators and photo.






31. Produce ads - brochures&other materials.






32. Largest national agencies with offices in every major communication centers.






33. Offer planning - creating - producing ads - performing research&selecting media.(ads service) and packaging - PR - sales promotion - annual report - trade show - exhibits - sales training materials.(non ads service)






34. Give greatest control - offer efficiency - continuity across divisional boundaries.






35. Agencies doesn't understand client's marketing problem.






36. Companies that sell time and space to carry out the message of advertisers to target audience.






37. Evaluate the cost of ad campaigns - help plan budget






38. May leads to misunderstanding about objectives - strategies - roles and expectations.






39. Coordinates advertising activities






40. Abroad companies face market with different value system - environment and language. Form join ventures. Use decentralized international structure to manage their own product lines - marketing operations - profits. Create customized advertising for e






41. They are the companies that sponsor advertising for themselves and their products.






42. Assist both advertisers and advertising agencies in preparing advertising materials by providing professional services.Examples:photographers - illustrators - video production house.






43. Production personnel work with an approval script and storyboard.usually use actors - camera operators - film or videotapes.






44. 4C: Chemistry - poor communication - conduct - changes.






45. Develop advertising copy-the word that make up headline and message






46. Make the key advertising decisions






47. After print/broadcast ads designed - written - approved will sent to print production and broadcast production.






48. Used in newspapers to recruit new employees - offer services - or sell/lease merchandise






49. Input to creative process - provide info about competitive products






50. Audience research: The gathering of data about targeted consumers - Copy Research: studies that measure the effect of ad content/copy-pre and posttesting required