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Test your basic knowledge |
Advertising Industry
Start Test
Study First
Subject
:
industries
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Research to know the use and advantages of product - account planning bridge the gap between research - creative - account management.
research&account planning
international agencies
regional&national agencies
poor communication
2. Interpret information of product - analyze the product's potential market - formulate a plan - design&produce ads - contract space and time - verify media insertions - invoice for service&media used.
poor communication
Research Dept
local advertising
work of people in advertising agency
3. Develop advertising copy-the word that make up headline and message
media-buying services
interactive agency
advertisers (clients)
creative concept
4. Companies tht sell in several regions or throughout the country
transnational advertisers
sales&marketing personel
conduct
national advertisers
5. Nanks - insurance brokers - restaurants - music stores - hair salons - travel agencies.
specialized service agencies
Institutional advertising
national advertisers
specialty business and services
6. Budgets of local advertising is low - so wont use agency.
product engineers&designers
broadcast production
national advertisers
local agencies
7. They are the companies that sponsor advertising for themselves and their products.
advertising agencies
classified advertising
advertising agency
advertisers (clients)
8. Companies that sell time and space to carry out the message of advertisers to target audience.
chemistry
people in advertising
Media
local agencies
9. Assist both advertisers and advertising agencies in preparing advertising materials by providing professional services.Examples:photographers - illustrators - video production house.
regional&national agencies
suppliers
advertisers (clients)
changes
10. Municipalities - charities - arts organizations
people in advertising
regular price-line advertising
print production
government - quasi-governments - nonprofit organizations
11. After print/broadcast ads designed - written - approved will sent to print production and broadcast production.
media-buying services
factors affecting relationship between client and agency
advertising production
clearance advertising
12. 4C: Chemistry - poor communication - conduct - changes.
company owner& top executives
factors affecting relationship between client and agency
clearance advertising
regional&national agencies
13. Used in newspapers to recruit new employees - offer services - or sell/lease merchandise
broadcast production
Research Dept
research&account planning
classified advertising
14. 1.Account Mgmt 2.Research Dept 3. Creative Dept 4.Media Dept
suppliers
stores
classified advertising
Basic Organizational Areas of Full-Service Ad agency
15. People employed by advertisers and have their function
local advertising
factors affecting relationship between client and agency
changes
people in advertising
16. Coordinates advertising activities
clerical staff
factors affecting relationship between client and agency
product advertising
sales&marketing personel
17. Provide customers with analysis of media buy
Research Dept
product advertising
conduct
media-buying services
18. Abroad companies face market with different value system - environment and language. Form join ventures. Use decentralized international structure to manage their own product lines - marketing operations - profits. Create customized advertising for e
media-buying services
artists&writers
product advertising
transnational advertisers
19. Creative boutique-graphic design©writter
specialized service agencies
stores
poor communication
advertising agency
20. Used by banks - professional firms - hospital - restaurant - a form of advertising designed to enhance a company's image rather than promote a particular product
specialty business and services
Institutional advertising
Media
print production
21. Act - perform music and announce in advertisements.
advertising agencies
talent
suppliers
Basic Organizational Areas of Full-Service Ad agency
22. Clients's market position and policies may change or new management arrive and agency lost the key staff people.
administrators
chemistry
changes
full-service advertising agency
23. Coordinates agency and client (existing & prospective) - pitching accounts- present for prospective clients
transnational advertisers
advertisers (clients)
Account Mgmt
stores
24. Web design - Mobile presence...
company owner& top executives
Institutional advertising
interactive agency
national advertisers
25. Production personnel work with an approval script and storyboard.usually use actors - camera operators - film or videotapes.
clerical staff
Dealers/local franchisees
transnational advertisers
broadcast production
26. Audience research: The gathering of data about targeted consumers - Copy Research: studies that measure the effect of ad content/copy-pre and posttesting required
Research Dept
clerical staff
people in advertising
poor communication
27. Sell different brands of merchandise - nonexclusive.Examples:grocery - department stores
broadcast production
regular price-line advertising
stores
conduct
28. Agencies doesn't understand client's marketing problem.
conduct
regional&national agencies
classified advertising
Institutional advertising
29. Special form of advertising used to make new room for new items - get rid of old and slow-moving items.
clearance advertising
creative concept
talent
national advertisers
30. 1.in house agencies- built in 2.boutique agencies- specialize in a creative service 3.full-service agencies- all ad/marketing services* all top agencies are full service
Types of Ad Agencies
poor communication
product advertising
sales&marketing personel
31. Largest national agencies with offices in every major communication centers.
factors affecting relationship between client and agency
international agencies
print production
broadcast production
32. Promotes specific goods or service
product advertising
full-service advertising agency
account management
decentralized organization
33. Helps the advertisers plan - create - and prepare ad campaigns and other promotional materials.
advertising agency
classified advertising
advertising agencies
transnational advertisers
34. Typically participate in a regional trade group
people in advertising
suppliers
regional&national agencies
account management
35. Companies invest into many countries and integrated into world markets and become true multinational corporations - Strong centralized control in all countries and global marketers.
advertising agency
decentralized organization
multinational advertisers
factors affecting relationship between client and agency
36. Give greatest control - offer efficiency - continuity across divisional boundaries.
international agencies
centralized organization
regional advertisers
print production
37. Production department that buys type - illustrators and photo.
classified advertising
interactive agency
print production
media-buying services
38. Evaluate the cost of ad campaigns - help plan budget
administrators
research&account planning
decentralized organization
Institutional advertising
39. Separate department for different division - products - regions - brands - countries tht suit the company's need.general manager is responsible for division of advertising.
specialty business and services
decentralized organization
specialized service agencies
artists&writers
40. Produce ads - brochures&other materials.
Institutional advertising
artists&writers
national advertisers
government - quasi-governments - nonprofit organizations
41. Regional/national companies specialized in one main product line or service.(honda)
Types of Ad Agencies
multinational advertisers
Dealers/local franchisees
government - quasi-governments - nonprofit organizations
42. Make the key advertising decisions
conduct
Institutional advertising
government - quasi-governments - nonprofit organizations
company owner& top executives
43. Agency conscious about it and wine and dine to clients hope to improve it
Basic Organizational Areas of Full-Service Ad agency
classified advertising
artists&writers
chemistry
44. Communication between agency and client - agency manage client's account.
account management
classified advertising
broadcast production
stores
45. Assist in creative process - choose the ad agencies - evaluate ad programs
specialized service agencies
sales&marketing personel
broadcast production
specialty business and services
46. Offer planning - creating - producing ads - performing research&selecting media.(ads service) and packaging - PR - sales promotion - annual report - trade show - exhibits - sales training materials.(non ads service)
full-service advertising agency
decentralized organization
local agencies
specialty business and services
47. Input to creative process - provide info about competitive products
regular price-line advertising
sales&marketing personel
product engineers&designers
specialty business and services
48. May leads to misunderstanding about objectives - strategies - roles and expectations.
product engineers&designers
poor communication
interactive agency
advertising production
49. Directed at an audience in a single trading area - either a state or city
local advertising
broadcast production
classified advertising
sales&marketing personel
50. Companies tht operate in one part of the country-in one or several states-and market exclusively within that region.
local agencies
Dealers/local franchisees
regional advertisers
advertisers (clients)