Test your basic knowledge |

Advertising Industry

Subject : industries
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Assist in creative process - choose the ad agencies - evaluate ad programs






2. Communication between agency and client - agency manage client's account.






3. Web design - Mobile presence...






4. Coordinates advertising activities






5. Produce ads - brochures&other materials.






6. After print/broadcast ads designed - written - approved will sent to print production and broadcast production.






7. Input to creative process - provide info about competitive products






8. Promotes specific goods or service






9. Companies invest into many countries and integrated into world markets and become true multinational corporations - Strong centralized control in all countries and global marketers.






10. Provide customers with analysis of media buy






11. Offer planning - creating - producing ads - performing research&selecting media.(ads service) and packaging - PR - sales promotion - annual report - trade show - exhibits - sales training materials.(non ads service)






12. Agencies doesn't understand client's marketing problem.






13. Nanks - insurance brokers - restaurants - music stores - hair salons - travel agencies.






14. 1.Account Mgmt 2.Research Dept 3. Creative Dept 4.Media Dept






15. May leads to misunderstanding about objectives - strategies - roles and expectations.






16. Clients's market position and policies may change or new management arrive and agency lost the key staff people.






17. 4C: Chemistry - poor communication - conduct - changes.






18. Budgets of local advertising is low - so wont use agency.






19. Helps the advertisers plan - create - and prepare ad campaigns and other promotional materials.






20. Sell different brands of merchandise - nonexclusive.Examples:grocery - department stores






21. Used by banks - professional firms - hospital - restaurant - a form of advertising designed to enhance a company's image rather than promote a particular product






22. Production personnel work with an approval script and storyboard.usually use actors - camera operators - film or videotapes.






23. Companies that sell time and space to carry out the message of advertisers to target audience.






24. Evaluate the cost of ad campaigns - help plan budget






25. Assist both advertisers and advertising agencies in preparing advertising materials by providing professional services.Examples:photographers - illustrators - video production house.






26. Coordinates agency and client (existing & prospective) - pitching accounts- present for prospective clients






27. Companies tht sell in several regions or throughout the country






28. Research to know the use and advantages of product - account planning bridge the gap between research - creative - account management.






29. Develop advertising copy-the word that make up headline and message






30. Used in newspapers to recruit new employees - offer services - or sell/lease merchandise






31. Typically participate in a regional trade group






32. Abroad companies face market with different value system - environment and language. Form join ventures. Use decentralized international structure to manage their own product lines - marketing operations - profits. Create customized advertising for e






33. Audience research: The gathering of data about targeted consumers - Copy Research: studies that measure the effect of ad content/copy-pre and posttesting required






34. Directed at an audience in a single trading area - either a state or city






35. Companies tht operate in one part of the country-in one or several states-and market exclusively within that region.






36. 1.in house agencies- built in 2.boutique agencies- specialize in a creative service 3.full-service agencies- all ad/marketing services* all top agencies are full service






37. Interpret information of product - analyze the product's potential market - formulate a plan - design&produce ads - contract space and time - verify media insertions - invoice for service&media used.






38. Make the key advertising decisions






39. They are the companies that sponsor advertising for themselves and their products.






40. Give greatest control - offer efficiency - continuity across divisional boundaries.






41. Act - perform music and announce in advertisements.






42. Special form of advertising used to make new room for new items - get rid of old and slow-moving items.






43. People employed by advertisers and have their function






44. Tells consumers about services or merchandise offered in regular prices






45. Regional/national companies specialized in one main product line or service.(honda)






46. Creative boutique-graphic design&copywritter






47. Separate department for different division - products - regions - brands - countries tht suit the company's need.general manager is responsible for division of advertising.






48. An independent organization of creative people& business people who specialize in developing - preparing marketing - advertising plans - advertisement&other promotional tools.






49. Municipalities - charities - arts organizations






50. Production department that buys type - illustrators and photo.