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Advertising Industry

Subject : industries
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Production personnel work with an approval script and storyboard.usually use actors - camera operators - film or videotapes.






2. Web design - Mobile presence...






3. Typically participate in a regional trade group






4. Interpret information of product - analyze the product's potential market - formulate a plan - design&produce ads - contract space and time - verify media insertions - invoice for service&media used.






5. Regional/national companies specialized in one main product line or service.(honda)






6. Nanks - insurance brokers - restaurants - music stores - hair salons - travel agencies.






7. Assist both advertisers and advertising agencies in preparing advertising materials by providing professional services.Examples:photographers - illustrators - video production house.






8. Separate department for different division - products - regions - brands - countries tht suit the company's need.general manager is responsible for division of advertising.






9. Make the key advertising decisions






10. An independent organization of creative people& business people who specialize in developing - preparing marketing - advertising plans - advertisement&other promotional tools.






11. Coordinates advertising activities






12. Companies that sell time and space to carry out the message of advertisers to target audience.






13. Companies tht operate in one part of the country-in one or several states-and market exclusively within that region.






14. Municipalities - charities - arts organizations






15. Used by banks - professional firms - hospital - restaurant - a form of advertising designed to enhance a company's image rather than promote a particular product






16. Research to know the use and advantages of product - account planning bridge the gap between research - creative - account management.






17. Clients's market position and policies may change or new management arrive and agency lost the key staff people.






18. 4C: Chemistry - poor communication - conduct - changes.






19. May leads to misunderstanding about objectives - strategies - roles and expectations.






20. Evaluate the cost of ad campaigns - help plan budget






21. Abroad companies face market with different value system - environment and language. Form join ventures. Use decentralized international structure to manage their own product lines - marketing operations - profits. Create customized advertising for e






22. 1.Account Mgmt 2.Research Dept 3. Creative Dept 4.Media Dept






23. Companies tht sell in several regions or throughout the country






24. Tells consumers about services or merchandise offered in regular prices






25. Give greatest control - offer efficiency - continuity across divisional boundaries.






26. Sell different brands of merchandise - nonexclusive.Examples:grocery - department stores






27. Creative boutique-graphic design&copywritter






28. Largest national agencies with offices in every major communication centers.






29. Production department that buys type - illustrators and photo.






30. Used in newspapers to recruit new employees - offer services - or sell/lease merchandise






31. Offer planning - creating - producing ads - performing research&selecting media.(ads service) and packaging - PR - sales promotion - annual report - trade show - exhibits - sales training materials.(non ads service)






32. Agency conscious about it and wine and dine to clients hope to improve it






33. Assist in creative process - choose the ad agencies - evaluate ad programs






34. Companies invest into many countries and integrated into world markets and become true multinational corporations - Strong centralized control in all countries and global marketers.






35. Audience research: The gathering of data about targeted consumers - Copy Research: studies that measure the effect of ad content/copy-pre and posttesting required






36. Provide customers with analysis of media buy






37. They are the companies that sponsor advertising for themselves and their products.






38. Directed at an audience in a single trading area - either a state or city






39. Develop advertising copy-the word that make up headline and message






40. People employed by advertisers and have their function






41. Produce ads - brochures&other materials.






42. Promotes specific goods or service






43. Helps the advertisers plan - create - and prepare ad campaigns and other promotional materials.






44. Act - perform music and announce in advertisements.






45. Agencies doesn't understand client's marketing problem.






46. Coordinates agency and client (existing & prospective) - pitching accounts- present for prospective clients






47. Communication between agency and client - agency manage client's account.






48. Budgets of local advertising is low - so wont use agency.






49. Special form of advertising used to make new room for new items - get rid of old and slow-moving items.






50. Input to creative process - provide info about competitive products







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