Test your basic knowledge |

Advertising Industry

Subject : industries
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Coordinates agency and client (existing & prospective) - pitching accounts- present for prospective clients






2. Regional/national companies specialized in one main product line or service.(honda)






3. Audience research: The gathering of data about targeted consumers - Copy Research: studies that measure the effect of ad content/copy-pre and posttesting required






4. After print/broadcast ads designed - written - approved will sent to print production and broadcast production.






5. People employed by advertisers and have their function






6. Agencies doesn't understand client's marketing problem.






7. Provide customers with analysis of media buy






8. Production department that buys type - illustrators and photo.






9. Research to know the use and advantages of product - account planning bridge the gap between research - creative - account management.






10. Give greatest control - offer efficiency - continuity across divisional boundaries.






11. Assist in creative process - choose the ad agencies - evaluate ad programs






12. Act - perform music and announce in advertisements.






13. Helps the advertisers plan - create - and prepare ad campaigns and other promotional materials.






14. Evaluate the cost of ad campaigns - help plan budget






15. Input to creative process - provide info about competitive products






16. Municipalities - charities - arts organizations






17. May leads to misunderstanding about objectives - strategies - roles and expectations.






18. Produce ads - brochures&other materials.






19. 1.Account Mgmt 2.Research Dept 3. Creative Dept 4.Media Dept






20. Coordinates advertising activities






21. Web design - Mobile presence...






22. Agency conscious about it and wine and dine to clients hope to improve it






23. An independent organization of creative people& business people who specialize in developing - preparing marketing - advertising plans - advertisement&other promotional tools.






24. Production personnel work with an approval script and storyboard.usually use actors - camera operators - film or videotapes.






25. Make the key advertising decisions






26. Offer planning - creating - producing ads - performing research&selecting media.(ads service) and packaging - PR - sales promotion - annual report - trade show - exhibits - sales training materials.(non ads service)






27. Companies tht operate in one part of the country-in one or several states-and market exclusively within that region.






28. Companies tht sell in several regions or throughout the country






29. Promotes specific goods or service






30. Abroad companies face market with different value system - environment and language. Form join ventures. Use decentralized international structure to manage their own product lines - marketing operations - profits. Create customized advertising for e






31. Nanks - insurance brokers - restaurants - music stores - hair salons - travel agencies.






32. Communication between agency and client - agency manage client's account.






33. Clients's market position and policies may change or new management arrive and agency lost the key staff people.






34. Typically participate in a regional trade group






35. Used by banks - professional firms - hospital - restaurant - a form of advertising designed to enhance a company's image rather than promote a particular product






36. Develop advertising copy-the word that make up headline and message






37. Directed at an audience in a single trading area - either a state or city






38. Used in newspapers to recruit new employees - offer services - or sell/lease merchandise






39. Creative boutique-graphic design&copywritter






40. They are the companies that sponsor advertising for themselves and their products.






41. Interpret information of product - analyze the product's potential market - formulate a plan - design&produce ads - contract space and time - verify media insertions - invoice for service&media used.






42. Budgets of local advertising is low - so wont use agency.






43. Companies invest into many countries and integrated into world markets and become true multinational corporations - Strong centralized control in all countries and global marketers.






44. Special form of advertising used to make new room for new items - get rid of old and slow-moving items.






45. Largest national agencies with offices in every major communication centers.






46. Tells consumers about services or merchandise offered in regular prices






47. Assist both advertisers and advertising agencies in preparing advertising materials by providing professional services.Examples:photographers - illustrators - video production house.






48. Sell different brands of merchandise - nonexclusive.Examples:grocery - department stores






49. 4C: Chemistry - poor communication - conduct - changes.






50. Companies that sell time and space to carry out the message of advertisers to target audience.