Test your basic knowledge |

Advertising Industry

Subject : industries
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. May leads to misunderstanding about objectives - strategies - roles and expectations.






2. 1.in house agencies- built in 2.boutique agencies- specialize in a creative service 3.full-service agencies- all ad/marketing services* all top agencies are full service






3. Companies that sell time and space to carry out the message of advertisers to target audience.






4. Act - perform music and announce in advertisements.






5. 1.Account Mgmt 2.Research Dept 3. Creative Dept 4.Media Dept






6. Companies tht sell in several regions or throughout the country






7. Assist in creative process - choose the ad agencies - evaluate ad programs






8. Assist both advertisers and advertising agencies in preparing advertising materials by providing professional services.Examples:photographers - illustrators - video production house.






9. Communication between agency and client - agency manage client's account.






10. Make the key advertising decisions






11. Audience research: The gathering of data about targeted consumers - Copy Research: studies that measure the effect of ad content/copy-pre and posttesting required






12. Produce ads - brochures&other materials.






13. Coordinates agency and client (existing & prospective) - pitching accounts- present for prospective clients






14. Clients's market position and policies may change or new management arrive and agency lost the key staff people.






15. Production department that buys type - illustrators and photo.






16. 4C: Chemistry - poor communication - conduct - changes.






17. Separate department for different division - products - regions - brands - countries tht suit the company's need.general manager is responsible for division of advertising.






18. Nanks - insurance brokers - restaurants - music stores - hair salons - travel agencies.






19. Sell different brands of merchandise - nonexclusive.Examples:grocery - department stores






20. Offer planning - creating - producing ads - performing research&selecting media.(ads service) and packaging - PR - sales promotion - annual report - trade show - exhibits - sales training materials.(non ads service)






21. They are the companies that sponsor advertising for themselves and their products.






22. Used by banks - professional firms - hospital - restaurant - a form of advertising designed to enhance a company's image rather than promote a particular product






23. After print/broadcast ads designed - written - approved will sent to print production and broadcast production.






24. Budgets of local advertising is low - so wont use agency.






25. Agency conscious about it and wine and dine to clients hope to improve it






26. Creative boutique-graphic design&copywritter






27. An independent organization of creative people& business people who specialize in developing - preparing marketing - advertising plans - advertisement&other promotional tools.






28. Web design - Mobile presence...






29. Tells consumers about services or merchandise offered in regular prices






30. Production personnel work with an approval script and storyboard.usually use actors - camera operators - film or videotapes.






31. Interpret information of product - analyze the product's potential market - formulate a plan - design&produce ads - contract space and time - verify media insertions - invoice for service&media used.






32. Largest national agencies with offices in every major communication centers.






33. Promotes specific goods or service






34. Regional/national companies specialized in one main product line or service.(honda)






35. Abroad companies face market with different value system - environment and language. Form join ventures. Use decentralized international structure to manage their own product lines - marketing operations - profits. Create customized advertising for e






36. Coordinates advertising activities






37. Companies invest into many countries and integrated into world markets and become true multinational corporations - Strong centralized control in all countries and global marketers.






38. Helps the advertisers plan - create - and prepare ad campaigns and other promotional materials.






39. People employed by advertisers and have their function






40. Companies tht operate in one part of the country-in one or several states-and market exclusively within that region.






41. Research to know the use and advantages of product - account planning bridge the gap between research - creative - account management.






42. Municipalities - charities - arts organizations






43. Input to creative process - provide info about competitive products






44. Typically participate in a regional trade group






45. Special form of advertising used to make new room for new items - get rid of old and slow-moving items.






46. Directed at an audience in a single trading area - either a state or city






47. Give greatest control - offer efficiency - continuity across divisional boundaries.






48. Used in newspapers to recruit new employees - offer services - or sell/lease merchandise






49. Agencies doesn't understand client's marketing problem.






50. Develop advertising copy-the word that make up headline and message