Test your basic knowledge |

Advertising Industry

Subject : industries
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Tells consumers about services or merchandise offered in regular prices






2. 1.in house agencies- built in 2.boutique agencies- specialize in a creative service 3.full-service agencies- all ad/marketing services* all top agencies are full service






3. Budgets of local advertising is low - so wont use agency.






4. Companies tht operate in one part of the country-in one or several states-and market exclusively within that region.






5. Sell different brands of merchandise - nonexclusive.Examples:grocery - department stores






6. Give greatest control - offer efficiency - continuity across divisional boundaries.






7. Helps the advertisers plan - create - and prepare ad campaigns and other promotional materials.






8. Companies invest into many countries and integrated into world markets and become true multinational corporations - Strong centralized control in all countries and global marketers.






9. Provide customers with analysis of media buy






10. Clients's market position and policies may change or new management arrive and agency lost the key staff people.






11. Agency conscious about it and wine and dine to clients hope to improve it






12. Evaluate the cost of ad campaigns - help plan budget






13. Web design - Mobile presence...






14. Companies tht sell in several regions or throughout the country






15. Make the key advertising decisions






16. They are the companies that sponsor advertising for themselves and their products.






17. Production department that buys type - illustrators and photo.






18. Communication between agency and client - agency manage client's account.






19. Develop advertising copy-the word that make up headline and message






20. Promotes specific goods or service






21. Input to creative process - provide info about competitive products






22. Nanks - insurance brokers - restaurants - music stores - hair salons - travel agencies.






23. Used by banks - professional firms - hospital - restaurant - a form of advertising designed to enhance a company's image rather than promote a particular product






24. Directed at an audience in a single trading area - either a state or city






25. Interpret information of product - analyze the product's potential market - formulate a plan - design&produce ads - contract space and time - verify media insertions - invoice for service&media used.






26. Production personnel work with an approval script and storyboard.usually use actors - camera operators - film or videotapes.






27. Coordinates agency and client (existing & prospective) - pitching accounts- present for prospective clients






28. Agencies doesn't understand client's marketing problem.






29. Produce ads - brochures&other materials.






30. Typically participate in a regional trade group






31. May leads to misunderstanding about objectives - strategies - roles and expectations.






32. Research to know the use and advantages of product - account planning bridge the gap between research - creative - account management.






33. After print/broadcast ads designed - written - approved will sent to print production and broadcast production.






34. Companies that sell time and space to carry out the message of advertisers to target audience.






35. Coordinates advertising activities






36. Used in newspapers to recruit new employees - offer services - or sell/lease merchandise






37. Regional/national companies specialized in one main product line or service.(honda)






38. Offer planning - creating - producing ads - performing research&selecting media.(ads service) and packaging - PR - sales promotion - annual report - trade show - exhibits - sales training materials.(non ads service)






39. 4C: Chemistry - poor communication - conduct - changes.






40. Assist both advertisers and advertising agencies in preparing advertising materials by providing professional services.Examples:photographers - illustrators - video production house.






41. People employed by advertisers and have their function






42. Creative boutique-graphic design&copywritter






43. Separate department for different division - products - regions - brands - countries tht suit the company's need.general manager is responsible for division of advertising.






44. Special form of advertising used to make new room for new items - get rid of old and slow-moving items.






45. Assist in creative process - choose the ad agencies - evaluate ad programs






46. An independent organization of creative people& business people who specialize in developing - preparing marketing - advertising plans - advertisement&other promotional tools.






47. Act - perform music and announce in advertisements.






48. Largest national agencies with offices in every major communication centers.






49. Audience research: The gathering of data about targeted consumers - Copy Research: studies that measure the effect of ad content/copy-pre and posttesting required






50. Municipalities - charities - arts organizations