Test your basic knowledge |

Advertising Industry

Subject : industries
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. May leads to misunderstanding about objectives - strategies - roles and expectations.






2. An independent organization of creative people& business people who specialize in developing - preparing marketing - advertising plans - advertisement&other promotional tools.






3. Used in newspapers to recruit new employees - offer services - or sell/lease merchandise






4. 1.Account Mgmt 2.Research Dept 3. Creative Dept 4.Media Dept






5. Companies tht operate in one part of the country-in one or several states-and market exclusively within that region.






6. Input to creative process - provide info about competitive products






7. Promotes specific goods or service






8. Regional/national companies specialized in one main product line or service.(honda)






9. Companies tht sell in several regions or throughout the country






10. Research to know the use and advantages of product - account planning bridge the gap between research - creative - account management.






11. Companies invest into many countries and integrated into world markets and become true multinational corporations - Strong centralized control in all countries and global marketers.






12. Web design - Mobile presence...






13. Assist both advertisers and advertising agencies in preparing advertising materials by providing professional services.Examples:photographers - illustrators - video production house.






14. Production personnel work with an approval script and storyboard.usually use actors - camera operators - film or videotapes.






15. Make the key advertising decisions






16. Municipalities - charities - arts organizations






17. Coordinates agency and client (existing & prospective) - pitching accounts- present for prospective clients






18. Sell different brands of merchandise - nonexclusive.Examples:grocery - department stores






19. Used by banks - professional firms - hospital - restaurant - a form of advertising designed to enhance a company's image rather than promote a particular product






20. Directed at an audience in a single trading area - either a state or city






21. Develop advertising copy-the word that make up headline and message






22. Companies that sell time and space to carry out the message of advertisers to target audience.






23. Give greatest control - offer efficiency - continuity across divisional boundaries.






24. Communication between agency and client - agency manage client's account.






25. Nanks - insurance brokers - restaurants - music stores - hair salons - travel agencies.






26. 4C: Chemistry - poor communication - conduct - changes.






27. People employed by advertisers and have their function






28. Helps the advertisers plan - create - and prepare ad campaigns and other promotional materials.






29. Produce ads - brochures&other materials.






30. After print/broadcast ads designed - written - approved will sent to print production and broadcast production.






31. Coordinates advertising activities






32. Production department that buys type - illustrators and photo.






33. Tells consumers about services or merchandise offered in regular prices






34. Budgets of local advertising is low - so wont use agency.






35. Special form of advertising used to make new room for new items - get rid of old and slow-moving items.






36. Act - perform music and announce in advertisements.






37. Provide customers with analysis of media buy






38. Agency conscious about it and wine and dine to clients hope to improve it






39. 1.in house agencies- built in 2.boutique agencies- specialize in a creative service 3.full-service agencies- all ad/marketing services* all top agencies are full service






40. Clients's market position and policies may change or new management arrive and agency lost the key staff people.






41. Audience research: The gathering of data about targeted consumers - Copy Research: studies that measure the effect of ad content/copy-pre and posttesting required






42. Creative boutique-graphic design&copywritter






43. Largest national agencies with offices in every major communication centers.






44. Evaluate the cost of ad campaigns - help plan budget






45. They are the companies that sponsor advertising for themselves and their products.






46. Separate department for different division - products - regions - brands - countries tht suit the company's need.general manager is responsible for division of advertising.






47. Assist in creative process - choose the ad agencies - evaluate ad programs






48. Typically participate in a regional trade group






49. Interpret information of product - analyze the product's potential market - formulate a plan - design&produce ads - contract space and time - verify media insertions - invoice for service&media used.






50. Agencies doesn't understand client's marketing problem.