Test your basic knowledge |

Advertising Industry

Subject : industries
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Communication between agency and client - agency manage client's account.






2. Companies tht sell in several regions or throughout the country






3. Make the key advertising decisions






4. Input to creative process - provide info about competitive products






5. Act - perform music and announce in advertisements.






6. Develop advertising copy-the word that make up headline and message






7. Directed at an audience in a single trading area - either a state or city






8. Helps the advertisers plan - create - and prepare ad campaigns and other promotional materials.






9. Typically participate in a regional trade group






10. Coordinates advertising activities






11. Assist both advertisers and advertising agencies in preparing advertising materials by providing professional services.Examples:photographers - illustrators - video production house.






12. Separate department for different division - products - regions - brands - countries tht suit the company's need.general manager is responsible for division of advertising.






13. 4C: Chemistry - poor communication - conduct - changes.






14. Nanks - insurance brokers - restaurants - music stores - hair salons - travel agencies.






15. Agency conscious about it and wine and dine to clients hope to improve it






16. An independent organization of creative people& business people who specialize in developing - preparing marketing - advertising plans - advertisement&other promotional tools.






17. Regional/national companies specialized in one main product line or service.(honda)






18. Research to know the use and advantages of product - account planning bridge the gap between research - creative - account management.






19. Interpret information of product - analyze the product's potential market - formulate a plan - design&produce ads - contract space and time - verify media insertions - invoice for service&media used.






20. Web design - Mobile presence...






21. Give greatest control - offer efficiency - continuity across divisional boundaries.






22. Budgets of local advertising is low - so wont use agency.






23. 1.in house agencies- built in 2.boutique agencies- specialize in a creative service 3.full-service agencies- all ad/marketing services* all top agencies are full service






24. Sell different brands of merchandise - nonexclusive.Examples:grocery - department stores






25. Agencies doesn't understand client's marketing problem.






26. Creative boutique-graphic design&copywritter






27. Companies tht operate in one part of the country-in one or several states-and market exclusively within that region.






28. Used in newspapers to recruit new employees - offer services - or sell/lease merchandise






29. Clients's market position and policies may change or new management arrive and agency lost the key staff people.






30. Provide customers with analysis of media buy






31. After print/broadcast ads designed - written - approved will sent to print production and broadcast production.






32. Coordinates agency and client (existing & prospective) - pitching accounts- present for prospective clients






33. Largest national agencies with offices in every major communication centers.






34. May leads to misunderstanding about objectives - strategies - roles and expectations.






35. Production personnel work with an approval script and storyboard.usually use actors - camera operators - film or videotapes.






36. Evaluate the cost of ad campaigns - help plan budget






37. Promotes specific goods or service






38. Offer planning - creating - producing ads - performing research&selecting media.(ads service) and packaging - PR - sales promotion - annual report - trade show - exhibits - sales training materials.(non ads service)






39. Companies that sell time and space to carry out the message of advertisers to target audience.






40. Production department that buys type - illustrators and photo.






41. Tells consumers about services or merchandise offered in regular prices






42. Used by banks - professional firms - hospital - restaurant - a form of advertising designed to enhance a company's image rather than promote a particular product






43. Assist in creative process - choose the ad agencies - evaluate ad programs






44. Companies invest into many countries and integrated into world markets and become true multinational corporations - Strong centralized control in all countries and global marketers.






45. Audience research: The gathering of data about targeted consumers - Copy Research: studies that measure the effect of ad content/copy-pre and posttesting required






46. Special form of advertising used to make new room for new items - get rid of old and slow-moving items.






47. People employed by advertisers and have their function






48. 1.Account Mgmt 2.Research Dept 3. Creative Dept 4.Media Dept






49. Municipalities - charities - arts organizations






50. Produce ads - brochures&other materials.