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Test your basic knowledge |
Advertising Industry
Start Test
Study First
Subject
:
industries
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Clients's market position and policies may change or new management arrive and agency lost the key staff people.
conduct
company owner& top executives
changes
multinational advertisers
2. Abroad companies face market with different value system - environment and language. Form join ventures. Use decentralized international structure to manage their own product lines - marketing operations - profits. Create customized advertising for e
advertising agency
changes
stores
transnational advertisers
3. Promotes specific goods or service
Media
suppliers
product advertising
media-buying services
4. Typically participate in a regional trade group
regional advertisers
regional&national agencies
full-service advertising agency
research&account planning
5. Regional/national companies specialized in one main product line or service.(honda)
clerical staff
Dealers/local franchisees
artists&writers
local agencies
6. Production department that buys type - illustrators and photo.
government - quasi-governments - nonprofit organizations
broadcast production
transnational advertisers
print production
7. Research to know the use and advantages of product - account planning bridge the gap between research - creative - account management.
transnational advertisers
interactive agency
research&account planning
work of people in advertising agency
8. Give greatest control - offer efficiency - continuity across divisional boundaries.
research&account planning
centralized organization
Account Mgmt
artists&writers
9. Offer planning - creating - producing ads - performing research&selecting media.(ads service) and packaging - PR - sales promotion - annual report - trade show - exhibits - sales training materials.(non ads service)
full-service advertising agency
decentralized organization
advertisers (clients)
centralized organization
10. Tells consumers about services or merchandise offered in regular prices
regular price-line advertising
specialty business and services
centralized organization
clearance advertising
11. 1.Account Mgmt 2.Research Dept 3. Creative Dept 4.Media Dept
local advertising
Basic Organizational Areas of Full-Service Ad agency
company owner& top executives
poor communication
12. Act - perform music and announce in advertisements.
Basic Organizational Areas of Full-Service Ad agency
transnational advertisers
regional advertisers
talent
13. Sell different brands of merchandise - nonexclusive.Examples:grocery - department stores
advertising agency
clerical staff
stores
specialized service agencies
14. Web design - Mobile presence...
suppliers
specialty business and services
decentralized organization
interactive agency
15. Audience research: The gathering of data about targeted consumers - Copy Research: studies that measure the effect of ad content/copy-pre and posttesting required
Research Dept
regional advertisers
poor communication
regional&national agencies
16. Helps the advertisers plan - create - and prepare ad campaigns and other promotional materials.
local agencies
Basic Organizational Areas of Full-Service Ad agency
advertising agencies
talent
17. Companies tht operate in one part of the country-in one or several states-and market exclusively within that region.
transnational advertisers
regional advertisers
poor communication
work of people in advertising agency
18. Used in newspapers to recruit new employees - offer services - or sell/lease merchandise
transnational advertisers
classified advertising
government - quasi-governments - nonprofit organizations
multinational advertisers
19. Provide customers with analysis of media buy
Types of Ad Agencies
research&account planning
media-buying services
specialized service agencies
20. Assist both advertisers and advertising agencies in preparing advertising materials by providing professional services.Examples:photographers - illustrators - video production house.
Institutional advertising
regional advertisers
government - quasi-governments - nonprofit organizations
suppliers
21. 1.in house agencies- built in 2.boutique agencies- specialize in a creative service 3.full-service agencies- all ad/marketing services* all top agencies are full service
changes
local agencies
clearance advertising
Types of Ad Agencies
22. Interpret information of product - analyze the product's potential market - formulate a plan - design&produce ads - contract space and time - verify media insertions - invoice for service&media used.
Basic Organizational Areas of Full-Service Ad agency
work of people in advertising agency
sales&marketing personel
poor communication
23. Companies invest into many countries and integrated into world markets and become true multinational corporations - Strong centralized control in all countries and global marketers.
advertising agencies
factors affecting relationship between client and agency
multinational advertisers
company owner& top executives
24. Used by banks - professional firms - hospital - restaurant - a form of advertising designed to enhance a company's image rather than promote a particular product
local advertising
changes
Institutional advertising
product engineers&designers
25. Develop advertising copy-the word that make up headline and message
regional advertisers
creative concept
research&account planning
account management
26. Make the key advertising decisions
Media
suppliers
poor communication
company owner& top executives
27. People employed by advertisers and have their function
people in advertising
local agencies
conduct
administrators
28. Agencies doesn't understand client's marketing problem.
conduct
government - quasi-governments - nonprofit organizations
advertisers (clients)
regional advertisers
29. Special form of advertising used to make new room for new items - get rid of old and slow-moving items.
Media
advertising agencies
suppliers
clearance advertising
30. Budgets of local advertising is low - so wont use agency.
artists&writers
chemistry
centralized organization
local agencies
31. Companies tht sell in several regions or throughout the country
national advertisers
multinational advertisers
people in advertising
decentralized organization
32. Agency conscious about it and wine and dine to clients hope to improve it
government - quasi-governments - nonprofit organizations
chemistry
suppliers
sales&marketing personel
33. Largest national agencies with offices in every major communication centers.
regional advertisers
international agencies
artists&writers
stores
34. Companies that sell time and space to carry out the message of advertisers to target audience.
Account Mgmt
product engineers&designers
decentralized organization
Media
35. They are the companies that sponsor advertising for themselves and their products.
advertisers (clients)
full-service advertising agency
factors affecting relationship between client and agency
stores
36. Communication between agency and client - agency manage client's account.
poor communication
account management
suppliers
artists&writers
37. Municipalities - charities - arts organizations
national advertisers
government - quasi-governments - nonprofit organizations
talent
broadcast production
38. Directed at an audience in a single trading area - either a state or city
media-buying services
local agencies
local advertising
artists&writers
39. Creative boutique-graphic design©writter
specialized service agencies
classified advertising
specialty business and services
talent
40. Coordinates advertising activities
clerical staff
centralized organization
regular price-line advertising
product engineers&designers
41. Production personnel work with an approval script and storyboard.usually use actors - camera operators - film or videotapes.
centralized organization
account management
broadcast production
stores
42. 4C: Chemistry - poor communication - conduct - changes.
factors affecting relationship between client and agency
multinational advertisers
Basic Organizational Areas of Full-Service Ad agency
clerical staff
43. Assist in creative process - choose the ad agencies - evaluate ad programs
people in advertising
research&account planning
sales&marketing personel
Media
44. Coordinates agency and client (existing & prospective) - pitching accounts- present for prospective clients
company owner& top executives
national advertisers
regional advertisers
Account Mgmt
45. Separate department for different division - products - regions - brands - countries tht suit the company's need.general manager is responsible for division of advertising.
decentralized organization
advertising production
specialized service agencies
local agencies
46. Nanks - insurance brokers - restaurants - music stores - hair salons - travel agencies.
specialty business and services
talent
artists&writers
government - quasi-governments - nonprofit organizations
47. After print/broadcast ads designed - written - approved will sent to print production and broadcast production.
stores
advertising production
changes
regular price-line advertising
48. Produce ads - brochures&other materials.
artists&writers
regional&national agencies
government - quasi-governments - nonprofit organizations
advertising production
49. Evaluate the cost of ad campaigns - help plan budget
Basic Organizational Areas of Full-Service Ad agency
poor communication
administrators
transnational advertisers
50. May leads to misunderstanding about objectives - strategies - roles and expectations.
regular price-line advertising
changes
print production
poor communication