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Test your basic knowledge |
Advertising Industry
Start Test
Study First
Subject
:
industries
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Act - perform music and announce in advertisements.
Types of Ad Agencies
specialized service agencies
talent
product engineers&designers
2. Separate department for different division - products - regions - brands - countries tht suit the company's need.general manager is responsible for division of advertising.
specialty business and services
clearance advertising
decentralized organization
classified advertising
3. Evaluate the cost of ad campaigns - help plan budget
administrators
decentralized organization
centralized organization
chemistry
4. Abroad companies face market with different value system - environment and language. Form join ventures. Use decentralized international structure to manage their own product lines - marketing operations - profits. Create customized advertising for e
clerical staff
chemistry
conduct
transnational advertisers
5. Tells consumers about services or merchandise offered in regular prices
regular price-line advertising
company owner& top executives
clearance advertising
advertising agency
6. Directed at an audience in a single trading area - either a state or city
stores
sales&marketing personel
conduct
local advertising
7. They are the companies that sponsor advertising for themselves and their products.
account management
advertisers (clients)
suppliers
work of people in advertising agency
8. Typically participate in a regional trade group
clearance advertising
factors affecting relationship between client and agency
local agencies
regional&national agencies
9. Input to creative process - provide info about competitive products
product engineers&designers
company owner& top executives
interactive agency
advertisers (clients)
10. Promotes specific goods or service
product advertising
regular price-line advertising
account management
advertisers (clients)
11. Assist both advertisers and advertising agencies in preparing advertising materials by providing professional services.Examples:photographers - illustrators - video production house.
suppliers
clearance advertising
regular price-line advertising
media-buying services
12. Companies invest into many countries and integrated into world markets and become true multinational corporations - Strong centralized control in all countries and global marketers.
Account Mgmt
multinational advertisers
Research Dept
advertising production
13. An independent organization of creative people& business people who specialize in developing - preparing marketing - advertising plans - advertisement&other promotional tools.
international agencies
company owner& top executives
advertising agency
classified advertising
14. Agency conscious about it and wine and dine to clients hope to improve it
media-buying services
factors affecting relationship between client and agency
chemistry
multinational advertisers
15. Production personnel work with an approval script and storyboard.usually use actors - camera operators - film or videotapes.
broadcast production
specialty business and services
people in advertising
print production
16. May leads to misunderstanding about objectives - strategies - roles and expectations.
local advertising
specialized service agencies
classified advertising
poor communication
17. Make the key advertising decisions
national advertisers
factors affecting relationship between client and agency
full-service advertising agency
company owner& top executives
18. Nanks - insurance brokers - restaurants - music stores - hair salons - travel agencies.
full-service advertising agency
print production
specialty business and services
multinational advertisers
19. Communication between agency and client - agency manage client's account.
full-service advertising agency
specialty business and services
advertising production
account management
20. People employed by advertisers and have their function
people in advertising
Institutional advertising
conduct
Types of Ad Agencies
21. Clients's market position and policies may change or new management arrive and agency lost the key staff people.
changes
Institutional advertising
specialty business and services
Media
22. Production department that buys type - illustrators and photo.
chemistry
advertising agency
print production
centralized organization
23. 4C: Chemistry - poor communication - conduct - changes.
talent
factors affecting relationship between client and agency
account management
advertisers (clients)
24. Offer planning - creating - producing ads - performing research&selecting media.(ads service) and packaging - PR - sales promotion - annual report - trade show - exhibits - sales training materials.(non ads service)
full-service advertising agency
Media
print production
factors affecting relationship between client and agency
25. Helps the advertisers plan - create - and prepare ad campaigns and other promotional materials.
centralized organization
talent
advertising agencies
factors affecting relationship between client and agency
26. Research to know the use and advantages of product - account planning bridge the gap between research - creative - account management.
advertising agencies
people in advertising
research&account planning
specialized service agencies
27. Coordinates advertising activities
clerical staff
factors affecting relationship between client and agency
specialty business and services
interactive agency
28. Regional/national companies specialized in one main product line or service.(honda)
Dealers/local franchisees
broadcast production
national advertisers
administrators
29. Largest national agencies with offices in every major communication centers.
international agencies
suppliers
decentralized organization
talent
30. Companies that sell time and space to carry out the message of advertisers to target audience.
stores
advertising agency
administrators
Media
31. 1.in house agencies- built in 2.boutique agencies- specialize in a creative service 3.full-service agencies- all ad/marketing services* all top agencies are full service
product engineers&designers
Account Mgmt
chemistry
Types of Ad Agencies
32. Develop advertising copy-the word that make up headline and message
Dealers/local franchisees
creative concept
work of people in advertising agency
national advertisers
33. Interpret information of product - analyze the product's potential market - formulate a plan - design&produce ads - contract space and time - verify media insertions - invoice for service&media used.
creative concept
work of people in advertising agency
research&account planning
Account Mgmt
34. After print/broadcast ads designed - written - approved will sent to print production and broadcast production.
poor communication
centralized organization
advertising production
transnational advertisers
35. Municipalities - charities - arts organizations
Institutional advertising
stores
government - quasi-governments - nonprofit organizations
media-buying services
36. Produce ads - brochures&other materials.
Basic Organizational Areas of Full-Service Ad agency
artists&writers
regular price-line advertising
talent
37. Give greatest control - offer efficiency - continuity across divisional boundaries.
centralized organization
talent
advertising agency
government - quasi-governments - nonprofit organizations
38. Assist in creative process - choose the ad agencies - evaluate ad programs
sales&marketing personel
company owner& top executives
international agencies
multinational advertisers
39. Audience research: The gathering of data about targeted consumers - Copy Research: studies that measure the effect of ad content/copy-pre and posttesting required
Account Mgmt
Research Dept
classified advertising
specialty business and services
40. Special form of advertising used to make new room for new items - get rid of old and slow-moving items.
national advertisers
print production
decentralized organization
clearance advertising
41. Budgets of local advertising is low - so wont use agency.
Types of Ad Agencies
sales&marketing personel
local agencies
conduct
42. Sell different brands of merchandise - nonexclusive.Examples:grocery - department stores
stores
product advertising
poor communication
centralized organization
43. Used by banks - professional firms - hospital - restaurant - a form of advertising designed to enhance a company's image rather than promote a particular product
Institutional advertising
regular price-line advertising
print production
advertising agencies
44. Companies tht sell in several regions or throughout the country
clearance advertising
national advertisers
changes
full-service advertising agency
45. Web design - Mobile presence...
people in advertising
suppliers
regular price-line advertising
interactive agency
46. Used in newspapers to recruit new employees - offer services - or sell/lease merchandise
national advertisers
centralized organization
interactive agency
classified advertising
47. Companies tht operate in one part of the country-in one or several states-and market exclusively within that region.
Account Mgmt
changes
regional advertisers
regular price-line advertising
48. 1.Account Mgmt 2.Research Dept 3. Creative Dept 4.Media Dept
Basic Organizational Areas of Full-Service Ad agency
poor communication
Research Dept
suppliers
49. Creative boutique-graphic design©writter
advertising agency
specialized service agencies
administrators
Institutional advertising
50. Provide customers with analysis of media buy
regular price-line advertising
centralized organization
advertising agencies
media-buying services