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Test your basic knowledge |
Advertising Industry
Start Test
Study First
Subject
:
industries
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Largest national agencies with offices in every major communication centers.
international agencies
advertising agencies
stores
specialty business and services
2. Agency conscious about it and wine and dine to clients hope to improve it
national advertisers
chemistry
international agencies
clerical staff
3. 1.Account Mgmt 2.Research Dept 3. Creative Dept 4.Media Dept
advertising agency
specialized service agencies
administrators
Basic Organizational Areas of Full-Service Ad agency
4. Used in newspapers to recruit new employees - offer services - or sell/lease merchandise
clearance advertising
company owner& top executives
classified advertising
Basic Organizational Areas of Full-Service Ad agency
5. Produce ads - brochures&other materials.
international agencies
artists&writers
chemistry
Types of Ad Agencies
6. After print/broadcast ads designed - written - approved will sent to print production and broadcast production.
regional&national agencies
work of people in advertising agency
advertising production
broadcast production
7. Municipalities - charities - arts organizations
advertising production
specialized service agencies
administrators
government - quasi-governments - nonprofit organizations
8. Companies invest into many countries and integrated into world markets and become true multinational corporations - Strong centralized control in all countries and global marketers.
Basic Organizational Areas of Full-Service Ad agency
multinational advertisers
advertisers (clients)
print production
9. Used by banks - professional firms - hospital - restaurant - a form of advertising designed to enhance a company's image rather than promote a particular product
Institutional advertising
people in advertising
local agencies
print production
10. Companies that sell time and space to carry out the message of advertisers to target audience.
classified advertising
print production
Media
clearance advertising
11. Act - perform music and announce in advertisements.
product engineers&designers
Basic Organizational Areas of Full-Service Ad agency
regional&national agencies
talent
12. Creative boutique-graphic design©writter
national advertisers
specialized service agencies
Dealers/local franchisees
creative concept
13. Evaluate the cost of ad campaigns - help plan budget
regional&national agencies
conduct
administrators
decentralized organization
14. An independent organization of creative people& business people who specialize in developing - preparing marketing - advertising plans - advertisement&other promotional tools.
company owner& top executives
advertising agency
classified advertising
clearance advertising
15. People employed by advertisers and have their function
regional advertisers
stores
research&account planning
people in advertising
16. Assist both advertisers and advertising agencies in preparing advertising materials by providing professional services.Examples:photographers - illustrators - video production house.
suppliers
Media
people in advertising
national advertisers
17. Regional/national companies specialized in one main product line or service.(honda)
Dealers/local franchisees
clearance advertising
factors affecting relationship between client and agency
clerical staff
18. Agencies doesn't understand client's marketing problem.
regional advertisers
conduct
full-service advertising agency
creative concept
19. Clients's market position and policies may change or new management arrive and agency lost the key staff people.
changes
clearance advertising
media-buying services
sales&marketing personel
20. Directed at an audience in a single trading area - either a state or city
changes
advertisers (clients)
advertising agencies
local advertising
21. Production personnel work with an approval script and storyboard.usually use actors - camera operators - film or videotapes.
broadcast production
Dealers/local franchisees
full-service advertising agency
Media
22. Offer planning - creating - producing ads - performing research&selecting media.(ads service) and packaging - PR - sales promotion - annual report - trade show - exhibits - sales training materials.(non ads service)
Account Mgmt
media-buying services
multinational advertisers
full-service advertising agency
23. May leads to misunderstanding about objectives - strategies - roles and expectations.
clearance advertising
product advertising
poor communication
advertising agencies
24. They are the companies that sponsor advertising for themselves and their products.
local advertising
advertisers (clients)
clerical staff
broadcast production
25. Interpret information of product - analyze the product's potential market - formulate a plan - design&produce ads - contract space and time - verify media insertions - invoice for service&media used.
work of people in advertising agency
government - quasi-governments - nonprofit organizations
specialty business and services
talent
26. Sell different brands of merchandise - nonexclusive.Examples:grocery - department stores
stores
creative concept
work of people in advertising agency
account management
27. Typically participate in a regional trade group
regional advertisers
regional&national agencies
factors affecting relationship between client and agency
classified advertising
28. Nanks - insurance brokers - restaurants - music stores - hair salons - travel agencies.
advertising production
specialty business and services
talent
clerical staff
29. Communication between agency and client - agency manage client's account.
account management
interactive agency
creative concept
Institutional advertising
30. Tells consumers about services or merchandise offered in regular prices
regular price-line advertising
account management
advertising agency
broadcast production
31. Develop advertising copy-the word that make up headline and message
interactive agency
creative concept
poor communication
specialty business and services
32. Coordinates advertising activities
poor communication
clerical staff
people in advertising
international agencies
33. Companies tht operate in one part of the country-in one or several states-and market exclusively within that region.
Types of Ad Agencies
international agencies
regional advertisers
local advertising
34. Audience research: The gathering of data about targeted consumers - Copy Research: studies that measure the effect of ad content/copy-pre and posttesting required
clerical staff
Research Dept
international agencies
centralized organization
35. Research to know the use and advantages of product - account planning bridge the gap between research - creative - account management.
regional advertisers
international agencies
regular price-line advertising
research&account planning
36. Separate department for different division - products - regions - brands - countries tht suit the company's need.general manager is responsible for division of advertising.
national advertisers
broadcast production
creative concept
decentralized organization
37. Make the key advertising decisions
research&account planning
multinational advertisers
Dealers/local franchisees
company owner& top executives
38. Production department that buys type - illustrators and photo.
national advertisers
specialty business and services
print production
media-buying services
39. Helps the advertisers plan - create - and prepare ad campaigns and other promotional materials.
government - quasi-governments - nonprofit organizations
advertising agencies
transnational advertisers
interactive agency
40. 1.in house agencies- built in 2.boutique agencies- specialize in a creative service 3.full-service agencies- all ad/marketing services* all top agencies are full service
full-service advertising agency
creative concept
Types of Ad Agencies
factors affecting relationship between client and agency
41. Coordinates agency and client (existing & prospective) - pitching accounts- present for prospective clients
Research Dept
Account Mgmt
interactive agency
Institutional advertising
42. 4C: Chemistry - poor communication - conduct - changes.
talent
factors affecting relationship between client and agency
artists&writers
national advertisers
43. Web design - Mobile presence...
print production
Research Dept
interactive agency
multinational advertisers
44. Abroad companies face market with different value system - environment and language. Form join ventures. Use decentralized international structure to manage their own product lines - marketing operations - profits. Create customized advertising for e
international agencies
centralized organization
regional&national agencies
transnational advertisers
45. Assist in creative process - choose the ad agencies - evaluate ad programs
international agencies
multinational advertisers
decentralized organization
sales&marketing personel
46. Budgets of local advertising is low - so wont use agency.
local agencies
advertising production
conduct
regular price-line advertising
47. Give greatest control - offer efficiency - continuity across divisional boundaries.
work of people in advertising agency
local agencies
centralized organization
Types of Ad Agencies
48. Input to creative process - provide info about competitive products
factors affecting relationship between client and agency
changes
product engineers&designers
artists&writers
49. Provide customers with analysis of media buy
Institutional advertising
media-buying services
company owner& top executives
interactive agency
50. Companies tht sell in several regions or throughout the country
chemistry
specialized service agencies
Dealers/local franchisees
national advertisers