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Test your basic knowledge |
Advertising Industry
Start Test
Study First
Subject
:
industries
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Promotes specific goods or service
people in advertising
centralized organization
product advertising
Basic Organizational Areas of Full-Service Ad agency
2. Audience research: The gathering of data about targeted consumers - Copy Research: studies that measure the effect of ad content/copy-pre and posttesting required
Research Dept
media-buying services
clerical staff
advertisers (clients)
3. Used in newspapers to recruit new employees - offer services - or sell/lease merchandise
changes
poor communication
classified advertising
local agencies
4. Abroad companies face market with different value system - environment and language. Form join ventures. Use decentralized international structure to manage their own product lines - marketing operations - profits. Create customized advertising for e
product engineers&designers
transnational advertisers
specialty business and services
decentralized organization
5. Regional/national companies specialized in one main product line or service.(honda)
broadcast production
local advertising
suppliers
Dealers/local franchisees
6. Production personnel work with an approval script and storyboard.usually use actors - camera operators - film or videotapes.
broadcast production
media-buying services
Dealers/local franchisees
company owner& top executives
7. Tells consumers about services or merchandise offered in regular prices
conduct
regular price-line advertising
company owner& top executives
specialty business and services
8. People employed by advertisers and have their function
government - quasi-governments - nonprofit organizations
conduct
people in advertising
international agencies
9. Directed at an audience in a single trading area - either a state or city
local advertising
Dealers/local franchisees
changes
broadcast production
10. Sell different brands of merchandise - nonexclusive.Examples:grocery - department stores
regular price-line advertising
advertising agency
clearance advertising
stores
11. Companies invest into many countries and integrated into world markets and become true multinational corporations - Strong centralized control in all countries and global marketers.
product engineers&designers
multinational advertisers
regional&national agencies
sales&marketing personel
12. Budgets of local advertising is low - so wont use agency.
local agencies
clerical staff
regional&national agencies
chemistry
13. Input to creative process - provide info about competitive products
full-service advertising agency
print production
changes
product engineers&designers
14. Largest national agencies with offices in every major communication centers.
transnational advertisers
international agencies
work of people in advertising agency
local agencies
15. Creative boutique-graphic design©writter
specialized service agencies
product engineers&designers
research&account planning
media-buying services
16. Give greatest control - offer efficiency - continuity across divisional boundaries.
company owner& top executives
centralized organization
full-service advertising agency
changes
17. Provide customers with analysis of media buy
talent
media-buying services
regional&national agencies
classified advertising
18. Communication between agency and client - agency manage client's account.
talent
account management
research&account planning
Account Mgmt
19. Evaluate the cost of ad campaigns - help plan budget
print production
administrators
advertisers (clients)
artists&writers
20. Typically participate in a regional trade group
chemistry
broadcast production
regional&national agencies
centralized organization
21. Coordinates agency and client (existing & prospective) - pitching accounts- present for prospective clients
suppliers
centralized organization
advertisers (clients)
Account Mgmt
22. Agencies doesn't understand client's marketing problem.
international agencies
media-buying services
conduct
decentralized organization
23. Nanks - insurance brokers - restaurants - music stores - hair salons - travel agencies.
regular price-line advertising
local advertising
transnational advertisers
specialty business and services
24. Assist in creative process - choose the ad agencies - evaluate ad programs
sales&marketing personel
regular price-line advertising
clearance advertising
company owner& top executives
25. Web design - Mobile presence...
centralized organization
poor communication
regular price-line advertising
interactive agency
26. An independent organization of creative people& business people who specialize in developing - preparing marketing - advertising plans - advertisement&other promotional tools.
Media
sales&marketing personel
factors affecting relationship between client and agency
advertising agency
27. Production department that buys type - illustrators and photo.
Research Dept
product advertising
decentralized organization
print production
28. Agency conscious about it and wine and dine to clients hope to improve it
clearance advertising
Media
regional advertisers
chemistry
29. Clients's market position and policies may change or new management arrive and agency lost the key staff people.
multinational advertisers
changes
artists&writers
specialized service agencies
30. Used by banks - professional firms - hospital - restaurant - a form of advertising designed to enhance a company's image rather than promote a particular product
Institutional advertising
company owner& top executives
Dealers/local franchisees
artists&writers
31. Assist both advertisers and advertising agencies in preparing advertising materials by providing professional services.Examples:photographers - illustrators - video production house.
classified advertising
suppliers
decentralized organization
government - quasi-governments - nonprofit organizations
32. Special form of advertising used to make new room for new items - get rid of old and slow-moving items.
regional advertisers
clearance advertising
multinational advertisers
clerical staff
33. Companies tht operate in one part of the country-in one or several states-and market exclusively within that region.
regional advertisers
Account Mgmt
Institutional advertising
suppliers
34. 1.in house agencies- built in 2.boutique agencies- specialize in a creative service 3.full-service agencies- all ad/marketing services* all top agencies are full service
factors affecting relationship between client and agency
Types of Ad Agencies
interactive agency
specialized service agencies
35. Helps the advertisers plan - create - and prepare ad campaigns and other promotional materials.
account management
classified advertising
advertising agencies
interactive agency
36. Municipalities - charities - arts organizations
government - quasi-governments - nonprofit organizations
creative concept
regional&national agencies
regional advertisers
37. Coordinates advertising activities
account management
clerical staff
factors affecting relationship between client and agency
product advertising
38. Separate department for different division - products - regions - brands - countries tht suit the company's need.general manager is responsible for division of advertising.
print production
poor communication
decentralized organization
classified advertising
39. 1.Account Mgmt 2.Research Dept 3. Creative Dept 4.Media Dept
local advertising
Basic Organizational Areas of Full-Service Ad agency
Media
sales&marketing personel
40. Make the key advertising decisions
regional advertisers
company owner& top executives
account management
interactive agency
41. Companies tht sell in several regions or throughout the country
national advertisers
local agencies
product engineers&designers
stores
42. May leads to misunderstanding about objectives - strategies - roles and expectations.
national advertisers
sales&marketing personel
poor communication
clearance advertising
43. Interpret information of product - analyze the product's potential market - formulate a plan - design&produce ads - contract space and time - verify media insertions - invoice for service&media used.
media-buying services
sales&marketing personel
poor communication
work of people in advertising agency
44. Act - perform music and announce in advertisements.
talent
Research Dept
national advertisers
Dealers/local franchisees
45. After print/broadcast ads designed - written - approved will sent to print production and broadcast production.
national advertisers
changes
advertising production
print production
46. They are the companies that sponsor advertising for themselves and their products.
advertisers (clients)
advertising agencies
product engineers&designers
advertising agency
47. Produce ads - brochures&other materials.
artists&writers
administrators
clearance advertising
specialized service agencies
48. Develop advertising copy-the word that make up headline and message
artists&writers
regular price-line advertising
creative concept
national advertisers
49. Research to know the use and advantages of product - account planning bridge the gap between research - creative - account management.
transnational advertisers
creative concept
research&account planning
talent
50. Offer planning - creating - producing ads - performing research&selecting media.(ads service) and packaging - PR - sales promotion - annual report - trade show - exhibits - sales training materials.(non ads service)
full-service advertising agency
conduct
Media
talent