Test your basic knowledge |

Advertising Industry

Subject : industries
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Web design - Mobile presence...






2. Used by banks - professional firms - hospital - restaurant - a form of advertising designed to enhance a company's image rather than promote a particular product






3. Communication between agency and client - agency manage client's account.






4. Give greatest control - offer efficiency - continuity across divisional boundaries.






5. Evaluate the cost of ad campaigns - help plan budget






6. Agencies doesn't understand client's marketing problem.






7. Sell different brands of merchandise - nonexclusive.Examples:grocery - department stores






8. 1.in house agencies- built in 2.boutique agencies- specialize in a creative service 3.full-service agencies- all ad/marketing services* all top agencies are full service






9. Helps the advertisers plan - create - and prepare ad campaigns and other promotional materials.






10. Develop advertising copy-the word that make up headline and message






11. 1.Account Mgmt 2.Research Dept 3. Creative Dept 4.Media Dept






12. Companies invest into many countries and integrated into world markets and become true multinational corporations - Strong centralized control in all countries and global marketers.






13. Offer planning - creating - producing ads - performing research&selecting media.(ads service) and packaging - PR - sales promotion - annual report - trade show - exhibits - sales training materials.(non ads service)






14. Make the key advertising decisions






15. Budgets of local advertising is low - so wont use agency.






16. Typically participate in a regional trade group






17. Production department that buys type - illustrators and photo.






18. 4C: Chemistry - poor communication - conduct - changes.






19. Coordinates advertising activities






20. Regional/national companies specialized in one main product line or service.(honda)






21. They are the companies that sponsor advertising for themselves and their products.






22. Act - perform music and announce in advertisements.






23. An independent organization of creative people& business people who specialize in developing - preparing marketing - advertising plans - advertisement&other promotional tools.






24. Creative boutique-graphic design&copywritter






25. Tells consumers about services or merchandise offered in regular prices






26. Provide customers with analysis of media buy






27. Promotes specific goods or service






28. Produce ads - brochures&other materials.






29. Used in newspapers to recruit new employees - offer services - or sell/lease merchandise






30. Audience research: The gathering of data about targeted consumers - Copy Research: studies that measure the effect of ad content/copy-pre and posttesting required






31. Coordinates agency and client (existing & prospective) - pitching accounts- present for prospective clients






32. Nanks - insurance brokers - restaurants - music stores - hair salons - travel agencies.






33. Largest national agencies with offices in every major communication centers.






34. Assist both advertisers and advertising agencies in preparing advertising materials by providing professional services.Examples:photographers - illustrators - video production house.






35. Interpret information of product - analyze the product's potential market - formulate a plan - design&produce ads - contract space and time - verify media insertions - invoice for service&media used.






36. Production personnel work with an approval script and storyboard.usually use actors - camera operators - film or videotapes.






37. Research to know the use and advantages of product - account planning bridge the gap between research - creative - account management.






38. May leads to misunderstanding about objectives - strategies - roles and expectations.






39. Municipalities - charities - arts organizations






40. Assist in creative process - choose the ad agencies - evaluate ad programs






41. Companies tht operate in one part of the country-in one or several states-and market exclusively within that region.






42. Clients's market position and policies may change or new management arrive and agency lost the key staff people.






43. Agency conscious about it and wine and dine to clients hope to improve it






44. Input to creative process - provide info about competitive products






45. Companies that sell time and space to carry out the message of advertisers to target audience.






46. Separate department for different division - products - regions - brands - countries tht suit the company's need.general manager is responsible for division of advertising.






47. Companies tht sell in several regions or throughout the country






48. Special form of advertising used to make new room for new items - get rid of old and slow-moving items.






49. Directed at an audience in a single trading area - either a state or city






50. People employed by advertisers and have their function