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Test your basic knowledge |
Advertising Industry
Start Test
Study First
Subject
:
industries
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Tells consumers about services or merchandise offered in regular prices
regular price-line advertising
company owner& top executives
Research Dept
account management
2. Used in newspapers to recruit new employees - offer services - or sell/lease merchandise
centralized organization
specialized service agencies
people in advertising
classified advertising
3. Interpret information of product - analyze the product's potential market - formulate a plan - design&produce ads - contract space and time - verify media insertions - invoice for service&media used.
work of people in advertising agency
stores
Institutional advertising
regional advertisers
4. May leads to misunderstanding about objectives - strategies - roles and expectations.
poor communication
multinational advertisers
local agencies
print production
5. Develop advertising copy-the word that make up headline and message
creative concept
product advertising
clerical staff
interactive agency
6. Communication between agency and client - agency manage client's account.
decentralized organization
government - quasi-governments - nonprofit organizations
Dealers/local franchisees
account management
7. An independent organization of creative people& business people who specialize in developing - preparing marketing - advertising plans - advertisement&other promotional tools.
clearance advertising
advertising agency
Account Mgmt
company owner& top executives
8. People employed by advertisers and have their function
Account Mgmt
people in advertising
specialized service agencies
artists&writers
9. Audience research: The gathering of data about targeted consumers - Copy Research: studies that measure the effect of ad content/copy-pre and posttesting required
advertising agency
regional advertisers
account management
Research Dept
10. Nanks - insurance brokers - restaurants - music stores - hair salons - travel agencies.
specialty business and services
advertisers (clients)
Types of Ad Agencies
Research Dept
11. Production department that buys type - illustrators and photo.
full-service advertising agency
print production
product engineers&designers
centralized organization
12. Helps the advertisers plan - create - and prepare ad campaigns and other promotional materials.
company owner& top executives
local agencies
government - quasi-governments - nonprofit organizations
advertising agencies
13. They are the companies that sponsor advertising for themselves and their products.
regional&national agencies
Dealers/local franchisees
advertisers (clients)
centralized organization
14. Municipalities - charities - arts organizations
people in advertising
local advertising
Types of Ad Agencies
government - quasi-governments - nonprofit organizations
15. Sell different brands of merchandise - nonexclusive.Examples:grocery - department stores
regional&national agencies
stores
multinational advertisers
international agencies
16. Typically participate in a regional trade group
multinational advertisers
regional&national agencies
artists&writers
print production
17. Companies tht sell in several regions or throughout the country
centralized organization
print production
national advertisers
work of people in advertising agency
18. Coordinates advertising activities
clerical staff
conduct
people in advertising
advertisers (clients)
19. Offer planning - creating - producing ads - performing research&selecting media.(ads service) and packaging - PR - sales promotion - annual report - trade show - exhibits - sales training materials.(non ads service)
full-service advertising agency
advertisers (clients)
research&account planning
multinational advertisers
20. Budgets of local advertising is low - so wont use agency.
full-service advertising agency
interactive agency
local agencies
administrators
21. Creative boutique-graphic design©writter
regional&national agencies
multinational advertisers
local advertising
specialized service agencies
22. 1.in house agencies- built in 2.boutique agencies- specialize in a creative service 3.full-service agencies- all ad/marketing services* all top agencies are full service
local agencies
Types of Ad Agencies
international agencies
poor communication
23. Abroad companies face market with different value system - environment and language. Form join ventures. Use decentralized international structure to manage their own product lines - marketing operations - profits. Create customized advertising for e
media-buying services
Research Dept
transnational advertisers
centralized organization
24. Used by banks - professional firms - hospital - restaurant - a form of advertising designed to enhance a company's image rather than promote a particular product
classified advertising
Account Mgmt
Institutional advertising
Basic Organizational Areas of Full-Service Ad agency
25. Clients's market position and policies may change or new management arrive and agency lost the key staff people.
Media
changes
interactive agency
broadcast production
26. Largest national agencies with offices in every major communication centers.
centralized organization
international agencies
media-buying services
product engineers&designers
27. Companies invest into many countries and integrated into world markets and become true multinational corporations - Strong centralized control in all countries and global marketers.
multinational advertisers
regular price-line advertising
Media
national advertisers
28. Directed at an audience in a single trading area - either a state or city
clerical staff
advertisers (clients)
local advertising
Research Dept
29. 4C: Chemistry - poor communication - conduct - changes.
stores
international agencies
Basic Organizational Areas of Full-Service Ad agency
factors affecting relationship between client and agency
30. Assist both advertisers and advertising agencies in preparing advertising materials by providing professional services.Examples:photographers - illustrators - video production house.
decentralized organization
suppliers
advertising agencies
Research Dept
31. Agency conscious about it and wine and dine to clients hope to improve it
international agencies
Institutional advertising
media-buying services
chemistry
32. After print/broadcast ads designed - written - approved will sent to print production and broadcast production.
regular price-line advertising
centralized organization
advertising production
Basic Organizational Areas of Full-Service Ad agency
33. Evaluate the cost of ad campaigns - help plan budget
advertising agencies
artists&writers
talent
administrators
34. Web design - Mobile presence...
Types of Ad Agencies
interactive agency
talent
Account Mgmt
35. Produce ads - brochures&other materials.
Basic Organizational Areas of Full-Service Ad agency
artists&writers
people in advertising
Media
36. Make the key advertising decisions
factors affecting relationship between client and agency
stores
company owner& top executives
regional advertisers
37. Production personnel work with an approval script and storyboard.usually use actors - camera operators - film or videotapes.
local agencies
broadcast production
classified advertising
transnational advertisers
38. Special form of advertising used to make new room for new items - get rid of old and slow-moving items.
clearance advertising
Types of Ad Agencies
advertisers (clients)
local advertising
39. 1.Account Mgmt 2.Research Dept 3. Creative Dept 4.Media Dept
sales&marketing personel
specialized service agencies
clerical staff
Basic Organizational Areas of Full-Service Ad agency
40. Coordinates agency and client (existing & prospective) - pitching accounts- present for prospective clients
Account Mgmt
sales&marketing personel
full-service advertising agency
clearance advertising
41. Assist in creative process - choose the ad agencies - evaluate ad programs
talent
national advertisers
Types of Ad Agencies
sales&marketing personel
42. Research to know the use and advantages of product - account planning bridge the gap between research - creative - account management.
creative concept
Institutional advertising
research&account planning
suppliers
43. Companies that sell time and space to carry out the message of advertisers to target audience.
advertisers (clients)
Media
classified advertising
decentralized organization
44. Regional/national companies specialized in one main product line or service.(honda)
account management
suppliers
multinational advertisers
Dealers/local franchisees
45. Promotes specific goods or service
specialized service agencies
product advertising
Institutional advertising
clearance advertising
46. Separate department for different division - products - regions - brands - countries tht suit the company's need.general manager is responsible for division of advertising.
chemistry
regular price-line advertising
decentralized organization
centralized organization
47. Input to creative process - provide info about competitive products
advertising production
company owner& top executives
advertising agency
product engineers&designers
48. Companies tht operate in one part of the country-in one or several states-and market exclusively within that region.
advertising agencies
Institutional advertising
administrators
regional advertisers
49. Act - perform music and announce in advertisements.
conduct
creative concept
broadcast production
talent
50. Agencies doesn't understand client's marketing problem.
interactive agency
conduct
creative concept
advertising agency