Test your basic knowledge |

Advertising Industry

Subject : industries
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. An independent organization of creative people& business people who specialize in developing - preparing marketing - advertising plans - advertisement&other promotional tools.






2. Assist both advertisers and advertising agencies in preparing advertising materials by providing professional services.Examples:photographers - illustrators - video production house.






3. Act - perform music and announce in advertisements.






4. Tells consumers about services or merchandise offered in regular prices






5. Companies that sell time and space to carry out the message of advertisers to target audience.






6. Nanks - insurance brokers - restaurants - music stores - hair salons - travel agencies.






7. Budgets of local advertising is low - so wont use agency.






8. Regional/national companies specialized in one main product line or service.(honda)






9. Input to creative process - provide info about competitive products






10. Separate department for different division - products - regions - brands - countries tht suit the company's need.general manager is responsible for division of advertising.






11. Give greatest control - offer efficiency - continuity across divisional boundaries.






12. 1.in house agencies- built in 2.boutique agencies- specialize in a creative service 3.full-service agencies- all ad/marketing services* all top agencies are full service






13. Companies tht operate in one part of the country-in one or several states-and market exclusively within that region.






14. May leads to misunderstanding about objectives - strategies - roles and expectations.






15. People employed by advertisers and have their function






16. 4C: Chemistry - poor communication - conduct - changes.






17. Production department that buys type - illustrators and photo.






18. Offer planning - creating - producing ads - performing research&selecting media.(ads service) and packaging - PR - sales promotion - annual report - trade show - exhibits - sales training materials.(non ads service)






19. Directed at an audience in a single trading area - either a state or city






20. Abroad companies face market with different value system - environment and language. Form join ventures. Use decentralized international structure to manage their own product lines - marketing operations - profits. Create customized advertising for e






21. Used by banks - professional firms - hospital - restaurant - a form of advertising designed to enhance a company's image rather than promote a particular product






22. Research to know the use and advantages of product - account planning bridge the gap between research - creative - account management.






23. Communication between agency and client - agency manage client's account.






24. Agency conscious about it and wine and dine to clients hope to improve it






25. Evaluate the cost of ad campaigns - help plan budget






26. Typically participate in a regional trade group






27. Promotes specific goods or service






28. 1.Account Mgmt 2.Research Dept 3. Creative Dept 4.Media Dept






29. Develop advertising copy-the word that make up headline and message






30. Creative boutique-graphic design&copywritter






31. After print/broadcast ads designed - written - approved will sent to print production and broadcast production.






32. Companies tht sell in several regions or throughout the country






33. Production personnel work with an approval script and storyboard.usually use actors - camera operators - film or videotapes.






34. Web design - Mobile presence...






35. Coordinates advertising activities






36. Interpret information of product - analyze the product's potential market - formulate a plan - design&produce ads - contract space and time - verify media insertions - invoice for service&media used.






37. Helps the advertisers plan - create - and prepare ad campaigns and other promotional materials.






38. Municipalities - charities - arts organizations






39. Produce ads - brochures&other materials.






40. Used in newspapers to recruit new employees - offer services - or sell/lease merchandise






41. Provide customers with analysis of media buy






42. They are the companies that sponsor advertising for themselves and their products.






43. Special form of advertising used to make new room for new items - get rid of old and slow-moving items.






44. Sell different brands of merchandise - nonexclusive.Examples:grocery - department stores






45. Coordinates agency and client (existing & prospective) - pitching accounts- present for prospective clients






46. Assist in creative process - choose the ad agencies - evaluate ad programs






47. Largest national agencies with offices in every major communication centers.






48. Make the key advertising decisions






49. Agencies doesn't understand client's marketing problem.






50. Companies invest into many countries and integrated into world markets and become true multinational corporations - Strong centralized control in all countries and global marketers.