Test your basic knowledge |

Advertising Industry

Subject : industries
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Web design - Mobile presence...






2. 4C: Chemistry - poor communication - conduct - changes.






3. Clients's market position and policies may change or new management arrive and agency lost the key staff people.






4. Sell different brands of merchandise - nonexclusive.Examples:grocery - department stores






5. Creative boutique-graphic design&copywritter






6. Promotes specific goods or service






7. An independent organization of creative people& business people who specialize in developing - preparing marketing - advertising plans - advertisement&other promotional tools.






8. Companies tht operate in one part of the country-in one or several states-and market exclusively within that region.






9. Assist in creative process - choose the ad agencies - evaluate ad programs






10. Agencies doesn't understand client's marketing problem.






11. Evaluate the cost of ad campaigns - help plan budget






12. After print/broadcast ads designed - written - approved will sent to print production and broadcast production.






13. Input to creative process - provide info about competitive products






14. Special form of advertising used to make new room for new items - get rid of old and slow-moving items.






15. Regional/national companies specialized in one main product line or service.(honda)






16. Municipalities - charities - arts organizations






17. Coordinates advertising activities






18. Typically participate in a regional trade group






19. Helps the advertisers plan - create - and prepare ad campaigns and other promotional materials.






20. Abroad companies face market with different value system - environment and language. Form join ventures. Use decentralized international structure to manage their own product lines - marketing operations - profits. Create customized advertising for e






21. Audience research: The gathering of data about targeted consumers - Copy Research: studies that measure the effect of ad content/copy-pre and posttesting required






22. Assist both advertisers and advertising agencies in preparing advertising materials by providing professional services.Examples:photographers - illustrators - video production house.






23. Give greatest control - offer efficiency - continuity across divisional boundaries.






24. Production department that buys type - illustrators and photo.






25. Research to know the use and advantages of product - account planning bridge the gap between research - creative - account management.






26. Provide customers with analysis of media buy






27. Production personnel work with an approval script and storyboard.usually use actors - camera operators - film or videotapes.






28. Separate department for different division - products - regions - brands - countries tht suit the company's need.general manager is responsible for division of advertising.






29. Develop advertising copy-the word that make up headline and message






30. Coordinates agency and client (existing & prospective) - pitching accounts- present for prospective clients






31. Budgets of local advertising is low - so wont use agency.






32. Communication between agency and client - agency manage client's account.






33. Offer planning - creating - producing ads - performing research&selecting media.(ads service) and packaging - PR - sales promotion - annual report - trade show - exhibits - sales training materials.(non ads service)






34. Directed at an audience in a single trading area - either a state or city






35. They are the companies that sponsor advertising for themselves and their products.






36. Largest national agencies with offices in every major communication centers.






37. Act - perform music and announce in advertisements.






38. Nanks - insurance brokers - restaurants - music stores - hair salons - travel agencies.






39. Tells consumers about services or merchandise offered in regular prices






40. 1.in house agencies- built in 2.boutique agencies- specialize in a creative service 3.full-service agencies- all ad/marketing services* all top agencies are full service






41. Companies that sell time and space to carry out the message of advertisers to target audience.






42. Companies tht sell in several regions or throughout the country






43. Interpret information of product - analyze the product's potential market - formulate a plan - design&produce ads - contract space and time - verify media insertions - invoice for service&media used.






44. 1.Account Mgmt 2.Research Dept 3. Creative Dept 4.Media Dept






45. Agency conscious about it and wine and dine to clients hope to improve it






46. People employed by advertisers and have their function






47. Used by banks - professional firms - hospital - restaurant - a form of advertising designed to enhance a company's image rather than promote a particular product






48. May leads to misunderstanding about objectives - strategies - roles and expectations.






49. Produce ads - brochures&other materials.






50. Make the key advertising decisions