Test your basic knowledge |

Advertising Industry

Subject : industries
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Companies tht sell in several regions or throughout the country






2. Used by banks - professional firms - hospital - restaurant - a form of advertising designed to enhance a company's image rather than promote a particular product






3. Largest national agencies with offices in every major communication centers.






4. Production department that buys type - illustrators and photo.






5. People employed by advertisers and have their function






6. 1.Account Mgmt 2.Research Dept 3. Creative Dept 4.Media Dept






7. Offer planning - creating - producing ads - performing research&selecting media.(ads service) and packaging - PR - sales promotion - annual report - trade show - exhibits - sales training materials.(non ads service)






8. Sell different brands of merchandise - nonexclusive.Examples:grocery - department stores






9. May leads to misunderstanding about objectives - strategies - roles and expectations.






10. Companies invest into many countries and integrated into world markets and become true multinational corporations - Strong centralized control in all countries and global marketers.






11. Used in newspapers to recruit new employees - offer services - or sell/lease merchandise






12. 1.in house agencies- built in 2.boutique agencies- specialize in a creative service 3.full-service agencies- all ad/marketing services* all top agencies are full service






13. Assist in creative process - choose the ad agencies - evaluate ad programs






14. Agency conscious about it and wine and dine to clients hope to improve it






15. Give greatest control - offer efficiency - continuity across divisional boundaries.






16. Regional/national companies specialized in one main product line or service.(honda)






17. Special form of advertising used to make new room for new items - get rid of old and slow-moving items.






18. Municipalities - charities - arts organizations






19. Typically participate in a regional trade group






20. Research to know the use and advantages of product - account planning bridge the gap between research - creative - account management.






21. Abroad companies face market with different value system - environment and language. Form join ventures. Use decentralized international structure to manage their own product lines - marketing operations - profits. Create customized advertising for e






22. Act - perform music and announce in advertisements.






23. 4C: Chemistry - poor communication - conduct - changes.






24. Produce ads - brochures&other materials.






25. Promotes specific goods or service






26. Provide customers with analysis of media buy






27. Directed at an audience in a single trading area - either a state or city






28. They are the companies that sponsor advertising for themselves and their products.






29. Tells consumers about services or merchandise offered in regular prices






30. Coordinates advertising activities






31. Creative boutique-graphic design&copywritter






32. An independent organization of creative people& business people who specialize in developing - preparing marketing - advertising plans - advertisement&other promotional tools.






33. Budgets of local advertising is low - so wont use agency.






34. Audience research: The gathering of data about targeted consumers - Copy Research: studies that measure the effect of ad content/copy-pre and posttesting required






35. Separate department for different division - products - regions - brands - countries tht suit the company's need.general manager is responsible for division of advertising.






36. Helps the advertisers plan - create - and prepare ad campaigns and other promotional materials.






37. Clients's market position and policies may change or new management arrive and agency lost the key staff people.






38. Production personnel work with an approval script and storyboard.usually use actors - camera operators - film or videotapes.






39. Communication between agency and client - agency manage client's account.






40. Nanks - insurance brokers - restaurants - music stores - hair salons - travel agencies.






41. Assist both advertisers and advertising agencies in preparing advertising materials by providing professional services.Examples:photographers - illustrators - video production house.






42. Develop advertising copy-the word that make up headline and message






43. Evaluate the cost of ad campaigns - help plan budget






44. Agencies doesn't understand client's marketing problem.






45. Coordinates agency and client (existing & prospective) - pitching accounts- present for prospective clients






46. Input to creative process - provide info about competitive products






47. Companies that sell time and space to carry out the message of advertisers to target audience.






48. After print/broadcast ads designed - written - approved will sent to print production and broadcast production.






49. Web design - Mobile presence...






50. Make the key advertising decisions