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Test your basic knowledge |
Advertising Industry
Start Test
Study First
Subject
:
industries
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Act - perform music and announce in advertisements.
decentralized organization
talent
stores
regular price-line advertising
2. Helps the advertisers plan - create - and prepare ad campaigns and other promotional materials.
advertising agencies
artists&writers
specialty business and services
suppliers
3. Coordinates agency and client (existing & prospective) - pitching accounts- present for prospective clients
broadcast production
Account Mgmt
international agencies
classified advertising
4. Produce ads - brochures&other materials.
transnational advertisers
chemistry
artists&writers
product engineers&designers
5. Typically participate in a regional trade group
company owner& top executives
suppliers
regional advertisers
regional&national agencies
6. May leads to misunderstanding about objectives - strategies - roles and expectations.
decentralized organization
poor communication
advertising agency
conduct
7. After print/broadcast ads designed - written - approved will sent to print production and broadcast production.
talent
advertising production
local agencies
transnational advertisers
8. Assist both advertisers and advertising agencies in preparing advertising materials by providing professional services.Examples:photographers - illustrators - video production house.
multinational advertisers
media-buying services
suppliers
factors affecting relationship between client and agency
9. Provide customers with analysis of media buy
Institutional advertising
media-buying services
people in advertising
specialized service agencies
10. Companies tht sell in several regions or throughout the country
clearance advertising
national advertisers
advertisers (clients)
transnational advertisers
11. Special form of advertising used to make new room for new items - get rid of old and slow-moving items.
Dealers/local franchisees
clearance advertising
factors affecting relationship between client and agency
advertising production
12. Budgets of local advertising is low - so wont use agency.
advertising agencies
local agencies
chemistry
product advertising
13. Clients's market position and policies may change or new management arrive and agency lost the key staff people.
changes
research&account planning
clerical staff
print production
14. Used in newspapers to recruit new employees - offer services - or sell/lease merchandise
multinational advertisers
transnational advertisers
advertisers (clients)
classified advertising
15. Communication between agency and client - agency manage client's account.
broadcast production
account management
product engineers&designers
Basic Organizational Areas of Full-Service Ad agency
16. Input to creative process - provide info about competitive products
changes
clerical staff
product engineers&designers
stores
17. Used by banks - professional firms - hospital - restaurant - a form of advertising designed to enhance a company's image rather than promote a particular product
regional&national agencies
Institutional advertising
specialty business and services
account management
18. Companies tht operate in one part of the country-in one or several states-and market exclusively within that region.
administrators
clearance advertising
Dealers/local franchisees
regional advertisers
19. Municipalities - charities - arts organizations
people in advertising
Research Dept
Types of Ad Agencies
government - quasi-governments - nonprofit organizations
20. Production personnel work with an approval script and storyboard.usually use actors - camera operators - film or videotapes.
advertising production
product engineers&designers
government - quasi-governments - nonprofit organizations
broadcast production
21. Make the key advertising decisions
company owner& top executives
chemistry
clerical staff
changes
22. Sell different brands of merchandise - nonexclusive.Examples:grocery - department stores
product advertising
stores
chemistry
classified advertising
23. Research to know the use and advantages of product - account planning bridge the gap between research - creative - account management.
research&account planning
specialized service agencies
factors affecting relationship between client and agency
international agencies
24. Evaluate the cost of ad campaigns - help plan budget
print production
advertisers (clients)
administrators
media-buying services
25. 1.in house agencies- built in 2.boutique agencies- specialize in a creative service 3.full-service agencies- all ad/marketing services* all top agencies are full service
Types of Ad Agencies
Account Mgmt
interactive agency
artists&writers
26. Agency conscious about it and wine and dine to clients hope to improve it
chemistry
specialized service agencies
suppliers
product engineers&designers
27. Nanks - insurance brokers - restaurants - music stores - hair salons - travel agencies.
poor communication
specialty business and services
government - quasi-governments - nonprofit organizations
Media
28. Production department that buys type - illustrators and photo.
print production
advertisers (clients)
classified advertising
government - quasi-governments - nonprofit organizations
29. 4C: Chemistry - poor communication - conduct - changes.
national advertisers
transnational advertisers
classified advertising
factors affecting relationship between client and agency
30. Promotes specific goods or service
research&account planning
product advertising
local advertising
clearance advertising
31. Tells consumers about services or merchandise offered in regular prices
transnational advertisers
poor communication
clerical staff
regular price-line advertising
32. Offer planning - creating - producing ads - performing research&selecting media.(ads service) and packaging - PR - sales promotion - annual report - trade show - exhibits - sales training materials.(non ads service)
full-service advertising agency
chemistry
print production
artists&writers
33. Separate department for different division - products - regions - brands - countries tht suit the company's need.general manager is responsible for division of advertising.
decentralized organization
specialty business and services
poor communication
print production
34. Web design - Mobile presence...
clerical staff
interactive agency
centralized organization
multinational advertisers
35. Companies that sell time and space to carry out the message of advertisers to target audience.
local agencies
account management
Media
multinational advertisers
36. Assist in creative process - choose the ad agencies - evaluate ad programs
product engineers&designers
specialized service agencies
sales&marketing personel
broadcast production
37. 1.Account Mgmt 2.Research Dept 3. Creative Dept 4.Media Dept
Basic Organizational Areas of Full-Service Ad agency
chemistry
product advertising
centralized organization
38. Audience research: The gathering of data about targeted consumers - Copy Research: studies that measure the effect of ad content/copy-pre and posttesting required
Research Dept
transnational advertisers
factors affecting relationship between client and agency
decentralized organization
39. An independent organization of creative people& business people who specialize in developing - preparing marketing - advertising plans - advertisement&other promotional tools.
product engineers&designers
suppliers
advertising agency
people in advertising
40. Coordinates advertising activities
clerical staff
clearance advertising
Research Dept
work of people in advertising agency
41. Interpret information of product - analyze the product's potential market - formulate a plan - design&produce ads - contract space and time - verify media insertions - invoice for service&media used.
work of people in advertising agency
media-buying services
advertising production
account management
42. They are the companies that sponsor advertising for themselves and their products.
artists&writers
advertisers (clients)
multinational advertisers
work of people in advertising agency
43. Abroad companies face market with different value system - environment and language. Form join ventures. Use decentralized international structure to manage their own product lines - marketing operations - profits. Create customized advertising for e
transnational advertisers
sales&marketing personel
changes
multinational advertisers
44. Develop advertising copy-the word that make up headline and message
creative concept
full-service advertising agency
advertising agencies
specialized service agencies
45. Directed at an audience in a single trading area - either a state or city
local advertising
full-service advertising agency
government - quasi-governments - nonprofit organizations
decentralized organization
46. Largest national agencies with offices in every major communication centers.
international agencies
work of people in advertising agency
stores
full-service advertising agency
47. Companies invest into many countries and integrated into world markets and become true multinational corporations - Strong centralized control in all countries and global marketers.
multinational advertisers
advertisers (clients)
media-buying services
Basic Organizational Areas of Full-Service Ad agency
48. Creative boutique-graphic design©writter
Basic Organizational Areas of Full-Service Ad agency
work of people in advertising agency
Account Mgmt
specialized service agencies
49. Give greatest control - offer efficiency - continuity across divisional boundaries.
centralized organization
research&account planning
media-buying services
product engineers&designers
50. People employed by advertisers and have their function
transnational advertisers
media-buying services
advertising agency
people in advertising