Test your basic knowledge |

Advertising Industry

Subject : industries
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Audience research: The gathering of data about targeted consumers - Copy Research: studies that measure the effect of ad content/copy-pre and posttesting required






2. Agency conscious about it and wine and dine to clients hope to improve it






3. They are the companies that sponsor advertising for themselves and their products.






4. Largest national agencies with offices in every major communication centers.






5. Act - perform music and announce in advertisements.






6. Coordinates agency and client (existing & prospective) - pitching accounts- present for prospective clients






7. After print/broadcast ads designed - written - approved will sent to print production and broadcast production.






8. Production department that buys type - illustrators and photo.






9. Develop advertising copy-the word that make up headline and message






10. Give greatest control - offer efficiency - continuity across divisional boundaries.






11. Creative boutique-graphic design&copywritter






12. Separate department for different division - products - regions - brands - countries tht suit the company's need.general manager is responsible for division of advertising.






13. Assist in creative process - choose the ad agencies - evaluate ad programs






14. Tells consumers about services or merchandise offered in regular prices






15. Used by banks - professional firms - hospital - restaurant - a form of advertising designed to enhance a company's image rather than promote a particular product






16. Budgets of local advertising is low - so wont use agency.






17. Nanks - insurance brokers - restaurants - music stores - hair salons - travel agencies.






18. An independent organization of creative people& business people who specialize in developing - preparing marketing - advertising plans - advertisement&other promotional tools.






19. Regional/national companies specialized in one main product line or service.(honda)






20. Companies that sell time and space to carry out the message of advertisers to target audience.






21. Make the key advertising decisions






22. Production personnel work with an approval script and storyboard.usually use actors - camera operators - film or videotapes.






23. Clients's market position and policies may change or new management arrive and agency lost the key staff people.






24. 4C: Chemistry - poor communication - conduct - changes.






25. Abroad companies face market with different value system - environment and language. Form join ventures. Use decentralized international structure to manage their own product lines - marketing operations - profits. Create customized advertising for e






26. Coordinates advertising activities






27. Companies tht sell in several regions or throughout the country






28. Communication between agency and client - agency manage client's account.






29. Research to know the use and advantages of product - account planning bridge the gap between research - creative - account management.






30. Helps the advertisers plan - create - and prepare ad campaigns and other promotional materials.






31. Typically participate in a regional trade group






32. Assist both advertisers and advertising agencies in preparing advertising materials by providing professional services.Examples:photographers - illustrators - video production house.






33. Web design - Mobile presence...






34. Offer planning - creating - producing ads - performing research&selecting media.(ads service) and packaging - PR - sales promotion - annual report - trade show - exhibits - sales training materials.(non ads service)






35. Agencies doesn't understand client's marketing problem.






36. Companies invest into many countries and integrated into world markets and become true multinational corporations - Strong centralized control in all countries and global marketers.






37. Interpret information of product - analyze the product's potential market - formulate a plan - design&produce ads - contract space and time - verify media insertions - invoice for service&media used.






38. May leads to misunderstanding about objectives - strategies - roles and expectations.






39. 1.Account Mgmt 2.Research Dept 3. Creative Dept 4.Media Dept






40. Special form of advertising used to make new room for new items - get rid of old and slow-moving items.






41. Promotes specific goods or service






42. Provide customers with analysis of media buy






43. Evaluate the cost of ad campaigns - help plan budget






44. Sell different brands of merchandise - nonexclusive.Examples:grocery - department stores






45. Companies tht operate in one part of the country-in one or several states-and market exclusively within that region.






46. 1.in house agencies- built in 2.boutique agencies- specialize in a creative service 3.full-service agencies- all ad/marketing services* all top agencies are full service






47. People employed by advertisers and have their function






48. Produce ads - brochures&other materials.






49. Input to creative process - provide info about competitive products






50. Directed at an audience in a single trading area - either a state or city