Test your basic knowledge |

Advertising Industry

Subject : industries
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Develop advertising copy-the word that make up headline and message






2. Companies that sell time and space to carry out the message of advertisers to target audience.






3. Companies tht operate in one part of the country-in one or several states-and market exclusively within that region.






4. Companies tht sell in several regions or throughout the country






5. Special form of advertising used to make new room for new items - get rid of old and slow-moving items.






6. Used in newspapers to recruit new employees - offer services - or sell/lease merchandise






7. Production personnel work with an approval script and storyboard.usually use actors - camera operators - film or videotapes.






8. Municipalities - charities - arts organizations






9. Assist in creative process - choose the ad agencies - evaluate ad programs






10. Give greatest control - offer efficiency - continuity across divisional boundaries.






11. Web design - Mobile presence...






12. Assist both advertisers and advertising agencies in preparing advertising materials by providing professional services.Examples:photographers - illustrators - video production house.






13. Coordinates advertising activities






14. Produce ads - brochures&other materials.






15. Abroad companies face market with different value system - environment and language. Form join ventures. Use decentralized international structure to manage their own product lines - marketing operations - profits. Create customized advertising for e






16. An independent organization of creative people& business people who specialize in developing - preparing marketing - advertising plans - advertisement&other promotional tools.






17. Promotes specific goods or service






18. Directed at an audience in a single trading area - either a state or city






19. Creative boutique-graphic design&copywritter






20. Evaluate the cost of ad campaigns - help plan budget






21. Clients's market position and policies may change or new management arrive and agency lost the key staff people.






22. Sell different brands of merchandise - nonexclusive.Examples:grocery - department stores






23. Agencies doesn't understand client's marketing problem.






24. Interpret information of product - analyze the product's potential market - formulate a plan - design&produce ads - contract space and time - verify media insertions - invoice for service&media used.






25. Nanks - insurance brokers - restaurants - music stores - hair salons - travel agencies.






26. Regional/national companies specialized in one main product line or service.(honda)






27. Agency conscious about it and wine and dine to clients hope to improve it






28. Make the key advertising decisions






29. Used by banks - professional firms - hospital - restaurant - a form of advertising designed to enhance a company's image rather than promote a particular product






30. Coordinates agency and client (existing & prospective) - pitching accounts- present for prospective clients






31. Budgets of local advertising is low - so wont use agency.






32. 1.in house agencies- built in 2.boutique agencies- specialize in a creative service 3.full-service agencies- all ad/marketing services* all top agencies are full service






33. Separate department for different division - products - regions - brands - countries tht suit the company's need.general manager is responsible for division of advertising.






34. May leads to misunderstanding about objectives - strategies - roles and expectations.






35. 4C: Chemistry - poor communication - conduct - changes.






36. 1.Account Mgmt 2.Research Dept 3. Creative Dept 4.Media Dept






37. Companies invest into many countries and integrated into world markets and become true multinational corporations - Strong centralized control in all countries and global marketers.






38. Helps the advertisers plan - create - and prepare ad campaigns and other promotional materials.






39. After print/broadcast ads designed - written - approved will sent to print production and broadcast production.






40. Typically participate in a regional trade group






41. People employed by advertisers and have their function






42. Communication between agency and client - agency manage client's account.






43. Provide customers with analysis of media buy






44. Input to creative process - provide info about competitive products






45. Research to know the use and advantages of product - account planning bridge the gap between research - creative - account management.






46. Offer planning - creating - producing ads - performing research&selecting media.(ads service) and packaging - PR - sales promotion - annual report - trade show - exhibits - sales training materials.(non ads service)






47. Audience research: The gathering of data about targeted consumers - Copy Research: studies that measure the effect of ad content/copy-pre and posttesting required






48. They are the companies that sponsor advertising for themselves and their products.






49. Act - perform music and announce in advertisements.






50. Tells consumers about services or merchandise offered in regular prices