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Test your basic knowledge |
Advertising Industry
Start Test
Study First
Subject
:
industries
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. After print/broadcast ads designed - written - approved will sent to print production and broadcast production.
Account Mgmt
centralized organization
advertising production
national advertisers
2. Typically participate in a regional trade group
international agencies
regional&national agencies
administrators
advertisers (clients)
3. Used by banks - professional firms - hospital - restaurant - a form of advertising designed to enhance a company's image rather than promote a particular product
national advertisers
local agencies
stores
Institutional advertising
4. Interpret information of product - analyze the product's potential market - formulate a plan - design&produce ads - contract space and time - verify media insertions - invoice for service&media used.
clearance advertising
advertising production
full-service advertising agency
work of people in advertising agency
5. Budgets of local advertising is low - so wont use agency.
regular price-line advertising
transnational advertisers
factors affecting relationship between client and agency
local agencies
6. 1.in house agencies- built in 2.boutique agencies- specialize in a creative service 3.full-service agencies- all ad/marketing services* all top agencies are full service
Basic Organizational Areas of Full-Service Ad agency
factors affecting relationship between client and agency
Types of Ad Agencies
specialized service agencies
7. Provide customers with analysis of media buy
media-buying services
regional&national agencies
full-service advertising agency
product engineers&designers
8. Sell different brands of merchandise - nonexclusive.Examples:grocery - department stores
local advertising
stores
media-buying services
centralized organization
9. Directed at an audience in a single trading area - either a state or city
administrators
local advertising
clearance advertising
sales&marketing personel
10. People employed by advertisers and have their function
full-service advertising agency
artists&writers
poor communication
people in advertising
11. Evaluate the cost of ad campaigns - help plan budget
broadcast production
administrators
media-buying services
advertising agency
12. An independent organization of creative people& business people who specialize in developing - preparing marketing - advertising plans - advertisement&other promotional tools.
sales&marketing personel
advertising agency
multinational advertisers
conduct
13. Communication between agency and client - agency manage client's account.
account management
local advertising
transnational advertisers
multinational advertisers
14. Make the key advertising decisions
broadcast production
interactive agency
advertisers (clients)
company owner& top executives
15. Web design - Mobile presence...
poor communication
centralized organization
interactive agency
talent
16. Agency conscious about it and wine and dine to clients hope to improve it
chemistry
advertising agency
people in advertising
regular price-line advertising
17. Give greatest control - offer efficiency - continuity across divisional boundaries.
international agencies
administrators
conduct
centralized organization
18. Special form of advertising used to make new room for new items - get rid of old and slow-moving items.
clearance advertising
stores
clerical staff
Types of Ad Agencies
19. Regional/national companies specialized in one main product line or service.(honda)
Dealers/local franchisees
creative concept
chemistry
company owner& top executives
20. Used in newspapers to recruit new employees - offer services - or sell/lease merchandise
artists&writers
sales&marketing personel
classified advertising
administrators
21. Helps the advertisers plan - create - and prepare ad campaigns and other promotional materials.
stores
company owner& top executives
factors affecting relationship between client and agency
advertising agencies
22. Production personnel work with an approval script and storyboard.usually use actors - camera operators - film or videotapes.
conduct
broadcast production
advertising agency
stores
23. Audience research: The gathering of data about targeted consumers - Copy Research: studies that measure the effect of ad content/copy-pre and posttesting required
international agencies
Research Dept
conduct
Media
24. Promotes specific goods or service
product advertising
Institutional advertising
research&account planning
advertising agency
25. Produce ads - brochures&other materials.
product engineers&designers
artists&writers
people in advertising
local agencies
26. Offer planning - creating - producing ads - performing research&selecting media.(ads service) and packaging - PR - sales promotion - annual report - trade show - exhibits - sales training materials.(non ads service)
advertising agency
Types of Ad Agencies
full-service advertising agency
chemistry
27. Agencies doesn't understand client's marketing problem.
suppliers
conduct
advertising agency
people in advertising
28. 1.Account Mgmt 2.Research Dept 3. Creative Dept 4.Media Dept
Account Mgmt
clearance advertising
Dealers/local franchisees
Basic Organizational Areas of Full-Service Ad agency
29. Creative boutique-graphic design©writter
poor communication
specialized service agencies
centralized organization
suppliers
30. Assist both advertisers and advertising agencies in preparing advertising materials by providing professional services.Examples:photographers - illustrators - video production house.
Institutional advertising
talent
suppliers
account management
31. Companies tht operate in one part of the country-in one or several states-and market exclusively within that region.
clearance advertising
poor communication
regional advertisers
chemistry
32. Act - perform music and announce in advertisements.
interactive agency
company owner& top executives
talent
administrators
33. Abroad companies face market with different value system - environment and language. Form join ventures. Use decentralized international structure to manage their own product lines - marketing operations - profits. Create customized advertising for e
product advertising
government - quasi-governments - nonprofit organizations
changes
transnational advertisers
34. Tells consumers about services or merchandise offered in regular prices
regular price-line advertising
specialized service agencies
account management
sales&marketing personel
35. Companies that sell time and space to carry out the message of advertisers to target audience.
research&account planning
media-buying services
Media
Types of Ad Agencies
36. Coordinates agency and client (existing & prospective) - pitching accounts- present for prospective clients
work of people in advertising agency
Account Mgmt
print production
conduct
37. Companies tht sell in several regions or throughout the country
poor communication
advertising agencies
Institutional advertising
national advertisers
38. Municipalities - charities - arts organizations
work of people in advertising agency
government - quasi-governments - nonprofit organizations
company owner& top executives
multinational advertisers
39. Production department that buys type - illustrators and photo.
print production
government - quasi-governments - nonprofit organizations
media-buying services
international agencies
40. Clients's market position and policies may change or new management arrive and agency lost the key staff people.
clearance advertising
Dealers/local franchisees
changes
national advertisers
41. Input to creative process - provide info about competitive products
administrators
specialized service agencies
centralized organization
product engineers&designers
42. Research to know the use and advantages of product - account planning bridge the gap between research - creative - account management.
decentralized organization
full-service advertising agency
artists&writers
research&account planning
43. They are the companies that sponsor advertising for themselves and their products.
chemistry
advertisers (clients)
regional&national agencies
research&account planning
44. Nanks - insurance brokers - restaurants - music stores - hair salons - travel agencies.
specialty business and services
media-buying services
regional&national agencies
Basic Organizational Areas of Full-Service Ad agency
45. Coordinates advertising activities
Types of Ad Agencies
administrators
regular price-line advertising
clerical staff
46. Develop advertising copy-the word that make up headline and message
decentralized organization
creative concept
broadcast production
centralized organization
47. Assist in creative process - choose the ad agencies - evaluate ad programs
sales&marketing personel
multinational advertisers
government - quasi-governments - nonprofit organizations
local advertising
48. May leads to misunderstanding about objectives - strategies - roles and expectations.
chemistry
poor communication
stores
local agencies
49. Separate department for different division - products - regions - brands - countries tht suit the company's need.general manager is responsible for division of advertising.
Institutional advertising
decentralized organization
clearance advertising
stores
50. 4C: Chemistry - poor communication - conduct - changes.
company owner& top executives
factors affecting relationship between client and agency
broadcast production
specialized service agencies