Test your basic knowledge |

Fashion Industry

Subject : industries

Instructions:

Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can study here.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.

1. Highest Price
objective characteristics that can be quantified - Ex. population and birth rate - geographic concentration of the population - age and aging of the population
outset (start or beginning)
upper class initiates fashion for status purposes - lower classes imitate - after lower class adopts - upper class discards and adopts a new fashion to assert it's superior position
describes how fashion styles filter through consumer groups - Ex. age groups - geographic groups - socioeconomic groups

2. Evolution
gradual change
collective taste in fashion formed by consumers similarly influenced by environmental factors - collective idea as a society. ex. (t-shirts - sweatshirts)
design elements may change even though the style itself remains popular
look at latest fashions on the runway

3. Color Services (Sources)
manufacturer reputation
predict colors people will be wearing in the future - Ex. Color Association
TV shows that start trends
as fashion increases in popularity

4. Successful Merchandising
TV shows that start trends
during decline stage - these begin as consumers will n - longer pay full price
predict colors people will be wearing in the future - Ex. Color Association
need clear cut policy on which fashion stages they wish to deal with

5. Self-concept
what we think about ourselves (self feedback) - body image - body cathexis (satisfaction) - self esteem
look at latest fashions on the runway
motivations - Ex. boredom - curiosity - rebel against convention - desire for self-assertion - desire for companionship
boutiques - designer shops - fine specialty stores

6. Consumer Research (Sources)
continuing influence on the first impression
survey - consumer groups - in-store informal interviews
gradual change
often ends in excess. Everyone wears it; available in many different stylistic elements

7. Exclusive Shops
normal cycle affected for some reason - Ex. season - social - economy - political event
inal stages
mass acceptance
boutiques - designer shops - fine specialty stores

8. Fit (Practical - Psychological Considerations)
look at past sales to predict future trends
crucial step
evolutionary - not revolutionary; slow changing - subtle changes. Consumers d - not like sudden change. Not dependent on sales promotion.
similar to shopping stores

9. Fashion is created by the...
TV shows that start trends
describes how fashion styles filter through consumer groups - Ex. age groups - geographic groups - socioeconomic groups
inal stages
consumer. Industry listens to consumer

10. Performance/Care (Practical - Psychological Considerations)
adopt relatively early - not before it is established as fashion
ease of care
predict colors people will be wearing in the future - Ex. Color Association
ex. Style.com - latest shows; other websites

11. Psycho-graphics
subjective characteristics that deal with feel and touch; more than absolute numbers - Ex. religious beliefs - fashion interests - etc.
survey - consumer groups - in-store informal interviews
upper class initiates fashion for status purposes - lower classes imitate - after lower class adopts - upper class discards and adopts a new fashion to assert it's superior position
what we think about ourselves (self feedback) - body image - body cathexis (satisfaction) - self esteem

12. Psychological Theory
motivations - Ex. boredom - curiosity - rebel against convention - desire for self-assertion - desire for companionship
look at latest fashions on the runway
consumer. Industry listens to consumer
the process by which a style is accepted; taking style from other people

13. Hal - Effect
continuing influence on the first impression
during decline stage - these begin as consumers will n - longer pay full price
after a fashion dies - it may resurface
consumer. Industry listens to consumer

14. Catalogs (Sources)
similar to shopping stores
classics - never becomes completely obsolete
price moderate - risk low
what we think about ourselves (self feedback) - body image - body cathexis (satisfaction) - self esteem

15. Texture/Fabrication (Fashion Considerations)
fashion is a luxury - a discretionary purchase - recession - money spent on investments - good economy - more discretionary income
surface interest
the process by which a style is accepted; taking style from other people
subjective characteristics that deal with feel and touch; more than absolute numbers - Ex. religious beliefs - fashion interests - etc.

16. Demographics
outset (start or beginning)
Inhibit or advance fashion. 1. War (WWII - rationing) 2. Political relations with other countries 3. Legislation 4. Political change
objective characteristics that can be quantified - Ex. population and birth rate - geographic concentration of the population - age and aging of the population
the process by which a style is accepted

17. Sales Records (Sources)
usefulness
straight - tubular - bell shape - back fullness
describes how fashion styles filter through consumer groups - Ex. age groups - geographic groups - socioeconomic groups
look at past sales to predict future trends

18. Historical Theory
the process by which a style is accepted
what we think about ourselves (self feedback) - body image - body cathexis (satisfaction) - self esteem
cyclical theory - pendulum of fashion - recycling fashion
predict colors people will be wearing in the future - Ex. Color Association

19. Long Lived (Length of Cycles)
as fashion increases in popularity
adopt relatively early - not before it is established as fashion
after a fashion dies - it may resurface
classics - never becomes completely obsolete

20. Style/Fashion Levels (Fashion Considerations)
price moderate - risk low
fashion moves horizontally between groups of similar social levels. Fashion leaders within a group - particular age groups - socioeconomic status (ex. college students - high school students - teachers)
look at past sales to predict future trends
type of item

21. Brand/Designer Name (Practical - Psychological Considerations)
manufacturer reputation
usually most important
surface interest
boutiques - designer shops - fine specialty stores

22. Collective Selection
fashion moves horizontally between groups of similar social levels. Fashion leaders within a group - particular age groups - socioeconomic status (ex. college students - high school students - teachers)
price moderate - risk low
fashion is a luxury - a discretionary purchase - recession - money spent on investments - good economy - more discretionary income
collective taste in fashion formed by consumers similarly influenced by environmental factors - collective idea as a society. ex. (t-shirts - sweatshirts)

23. Late Majority
the process by which a style is accepted; taking style from other people
fads - comes and goes in a single season
ease of care
price moderate - risk low

24. Trade Magazines (Sources)
upper class initiates fashion for status purposes - lower classes imitate - after lower class adopts - upper class discards and adopts a new fashion to assert it's superior position
latest fashion business and trade for industry professionals - Ex. WWD
survey - consumer groups - in-store informal interviews
fashion is a luxury - a discretionary purchase - recession - money spent on investments - good economy - more discretionary income

25. Laggards
survey - consumer groups - in-store informal interviews
latest fashion business and trade for industry professionals - Ex. WWD
the process by which a style is accepted
adopt at markdown price

26. Color (Fashion Considerations)
need clear cut policy on which fashion stages they wish to deal with
surface interest
usually most important
similar to shopping stores

27. Diffusion
individuals are grouped according to some visual trait and thereby presumed to possess similar personality or behavioral characteristics
describes how fashion styles filter through consumer groups - Ex. age groups - geographic groups - socioeconomic groups
innovators; small percent of consumers - start fashion by discovering and wearing a style -
continuing influence on the first impression

28. Personality
innovators; small percent of consumers - start fashion by discovering and wearing a style -
consumer. Industry listens to consumer
straight - tubular - bell shape - back fullness
distinctive individual qualities - personal attributes - attitude - values - lifestyles

29. Economic Conditions
fashion moves horizontally between groups of similar social levels. Fashion leaders within a group - particular age groups - socioeconomic status (ex. college students - high school students - teachers)
look at past sales to predict future trends
individuals are grouped according to some visual trait and thereby presumed to possess similar personality or behavioral characteristics
fashion is a luxury - a discretionary purchase - recession - money spent on investments - good economy - more discretionary income

30. Short-lived (Length of Cycles)
innovators; small percent of consumers - start fashion by discovering and wearing a style -
often ends in excess. Everyone wears it; available in many different stylistic elements
similar to shopping stores
fads - comes and goes in a single season

31. Moderate/Popular Level Price
often ends in excess. Everyone wears it; available in many different stylistic elements
as fashion increases in popularity
survey - consumer groups - in-store informal interviews
the process by which a style is accepted

32. Early Adapters
adopt relatively early - not before it is established as fashion
collective taste in fashion formed by consumers similarly influenced by environmental factors - collective idea as a society. ex. (t-shirts - sweatshirts)
cyclical theory - pendulum of fashion - recycling fashion
type of item

33. Fashion
latest fashion business and trade for industry professionals - Ex. WWD
inal stages
often ends in excess. Everyone wears it; available in many different stylistic elements
need clear cut policy on which fashion stages they wish to deal with

34. Appropriateness (Practical - Psychological Considerations)
Inhibit or advance fashion. 1. War (WWII - rationing) 2. Political relations with other countries 3. Legislation 4. Political change
inal stages
usefulness
consumer. Industry listens to consumer

35. Fashion Adoption
the process by which a style is accepted
mass acceptance
fiber - manufacturing - ready-to-wear
describes how fashion styles filter through consumer groups - Ex. age groups - geographic groups - socioeconomic groups

36. Close Out Price
classics - never becomes completely obsolete
ease of care
inal stages
fads - comes and goes in a single season

37. Interrupted/Prolonged Cycle (Length of Cycles)
design elements may change even though the style itself remains popular
the process by which a style is accepted
manufacturer reputation
normal cycle affected for some reason - Ex. season - social - economy - political event

38. Fashion Leaders
upper class initiates fashion for status purposes - lower classes imitate - after lower class adopts - upper class discards and adopts a new fashion to assert it's superior position
predict colors people will be wearing in the future - Ex. Color Association
innovators; small percent of consumers - start fashion by discovering and wearing a style -
look at past sales to predict future trends

39. Adoption
the process by which a style is accepted; taking style from other people
adopt at markdown price
surface interest
cyclical theory - pendulum of fashion - recycling fashion

40. Trickle-down

41. Evaluating Fashion Collections (Sources)
look at latest fashions on the runway
objective characteristics that can be quantified - Ex. population and birth rate - geographic concentration of the population - age and aging of the population
price moderate - risk low
cyclical theory - pendulum of fashion - recycling fashion

42. Cyclical Theory (Historical Theory)
does not determine fashion acceptance
straight - tubular - bell shape - back fullness
ease of care
cyclical theory - pendulum of fashion - recycling fashion

43. Price
normal cycle affected for some reason - Ex. season - social - economy - political event
does not determine fashion acceptance
manufacturer reputation
ease of care

44. Reoccurring Cycles
after a fashion dies - it may resurface
evolutionary - not revolutionary; slow changing - subtle changes. Consumers d - not like sudden change. Not dependent on sales promotion.
adopt relatively early - not before it is established as fashion
subjective characteristics that deal with feel and touch; more than absolute numbers - Ex. religious beliefs - fashion interests - etc.

45. Early Majority/Majority
mass acceptance
need clear cut policy on which fashion stages they wish to deal with
Inhibit or advance fashion. 1. War (WWII - rationing) 2. Political relations with other countries 3. Legislation 4. Political change
after a fashion dies - it may resurface

46. Trickle-across
ex. Style.com - latest shows; other websites
fiber - manufacturing - ready-to-wear
often ends in excess. Everyone wears it; available in many different stylistic elements
fashion moves horizontally between groups of similar social levels. Fashion leaders within a group - particular age groups - socioeconomic status (ex. college students - high school students - teachers)

47. Websites (Sources)
subjective characteristics that deal with feel and touch; more than absolute numbers - Ex. religious beliefs - fashion interests - etc.
collective taste in fashion formed by consumers similarly influenced by environmental factors - collective idea as a society. ex. (t-shirts - sweatshirts)
survey - consumer groups - in-store informal interviews
ex. Style.com - latest shows; other websites

48. Workmanship/Quality (Practical - Psychological Considerations)
how well made
ex. Style.com - latest shows; other websites
younger or lower class initiate fashion - upper classes accept. Ex. jeans: first from farmers (utilitarian) - now staple and all classes wear
surface interest

49. Fashion Services (Sources)
most important for average consumer
fiber - manufacturing - ready-to-wear
trends services - Ex. Fashion Snoops - Cotton Inc.
crucial step

50. Cycles within Cycle (Length of Cycles)
evolutionary - not revolutionary; slow changing - subtle changes. Consumers d - not like sudden change. Not dependent on sales promotion.
design elements may change even though the style itself remains popular
usually most important
look at latest fashions on the runway