Test your basic knowledge |

Fashion Industry

Subject : industries

Instructions:

Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can study here.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.

1. Evaluating Fashion Collections (Sources)
latest fashion business and trade for industry professionals - Ex. WWD
fashion is a luxury - a discretionary purchase - recession - money spent on investments - good economy - more discretionary income
look at latest fashions on the runway
the process by which a style is accepted; taking style from other people

2. Interrupted/Prolonged Cycle (Length of Cycles)
upper class initiates fashion for status purposes - lower classes imitate - after lower class adopts - upper class discards and adopts a new fashion to assert it's superior position
normal cycle affected for some reason - Ex. season - social - economy - political event
crucial step
ex. Style.com - latest shows; other websites

3. Highest Price
collective taste in fashion formed by consumers similarly influenced by environmental factors - collective idea as a society. ex. (t-shirts - sweatshirts)
distinctive individual qualities - personal attributes - attitude - values - lifestyles
outset (start or beginning)
usually most important

4. Successful Merchandising
need clear cut policy on which fashion stages they wish to deal with
straight - tubular - bell shape - back fullness
look at latest fashions on the runway
fads - comes and goes in a single season

5. Adoption
latest fashion business and trade for industry professionals - Ex. WWD
the process by which a style is accepted; taking style from other people
does not determine fashion acceptance
outset (start or beginning)

6. Texture/Fabrication (Fashion Considerations)
younger or lower class initiate fashion - upper classes accept. Ex. jeans: first from farmers (utilitarian) - now staple and all classes wear
surface interest
after a fashion dies - it may resurface
most important for average consumer

7. Early Majority/Majority
evolutionary - not revolutionary; slow changing - subtle changes. Consumers d - not like sudden change. Not dependent on sales promotion.
trends services - Ex. Fashion Snoops - Cotton Inc.
continuing influence on the first impression
mass acceptance

8. Stereotype (Formation)
individuals are grouped according to some visual trait and thereby presumed to possess similar personality or behavioral characteristics
fads - comes and goes in a single season
ex. Style.com - latest shows; other websites
price moderate - risk low

9. Psycho-graphics
objective characteristics that can be quantified - Ex. population and birth rate - geographic concentration of the population - age and aging of the population
subjective characteristics that deal with feel and touch; more than absolute numbers - Ex. religious beliefs - fashion interests - etc.
motivations - Ex. boredom - curiosity - rebel against convention - desire for self-assertion - desire for companionship
individuals are grouped according to some visual trait and thereby presumed to possess similar personality or behavioral characteristics

10. Websites (Sources)
predict colors people will be wearing in the future - Ex. Color Association
the process by which a style is accepted
ex. Style.com - latest shows; other websites
adopt at markdown price

11. Price (Practical - Psychological Considerations)
most important for average consumer
outset (start or beginning)
describes how fashion styles filter through consumer groups - Ex. age groups - geographic groups - socioeconomic groups
usefulness

12. Video - Services and Television (Sources)
fashion moves horizontally between groups of similar social levels. Fashion leaders within a group - particular age groups - socioeconomic status (ex. college students - high school students - teachers)
TV shows that start trends
mass acceptance
boutiques - designer shops - fine specialty stores

13. Late Majority
need clear cut policy on which fashion stages they wish to deal with
boutiques - designer shops - fine specialty stores
price moderate - risk low
adopt at markdown price

14. Diffusion
need clear cut policy on which fashion stages they wish to deal with
gradual change
describes how fashion styles filter through consumer groups - Ex. age groups - geographic groups - socioeconomic groups
most important for average consumer

15. Workmanship/Quality (Practical - Psychological Considerations)
distinctive individual qualities - personal attributes - attitude - values - lifestyles
fashion moves horizontally between groups of similar social levels. Fashion leaders within a group - particular age groups - socioeconomic status (ex. college students - high school students - teachers)
collective taste in fashion formed by consumers similarly influenced by environmental factors - collective idea as a society. ex. (t-shirts - sweatshirts)
how well made

16. Fashion Adoption
the process by which a style is accepted
how well made
look at stores and compare
during decline stage - these begin as consumers will n - longer pay full price

17. Appropriateness (Practical - Psychological Considerations)
individuals are grouped according to some visual trait and thereby presumed to possess similar personality or behavioral characteristics
usefulness
evolutionary - not revolutionary; slow changing - subtle changes. Consumers d - not like sudden change. Not dependent on sales promotion.
after a fashion dies - it may resurface

18. Trickle-down

19. The fashion movement is...
inal stages
evolutionary - not revolutionary; slow changing - subtle changes. Consumers d - not like sudden change. Not dependent on sales promotion.
adopt relatively early - not before it is established as fashion
outset (start or beginning)

20. Cyclical Theory (Historical Theory)
straight - tubular - bell shape - back fullness
manufacturer reputation
crucial step
the process by which a style is accepted; taking style from other people

21. Moderate/Popular Level Price
price moderate - risk low
fashion is a luxury - a discretionary purchase - recession - money spent on investments - good economy - more discretionary income
motivations - Ex. boredom - curiosity - rebel against convention - desire for self-assertion - desire for companionship
as fashion increases in popularity

22. Fashion is created by the...
during decline stage - these begin as consumers will n - longer pay full price
consumer. Industry listens to consumer
distinctive individual qualities - personal attributes - attitude - values - lifestyles
look at stores and compare

23. Personality
distinctive individual qualities - personal attributes - attitude - values - lifestyles
consumer. Industry listens to consumer
normal cycle affected for some reason - Ex. season - social - economy - political event
TV shows that start trends

24. Performance/Care (Practical - Psychological Considerations)
similar to shopping stores
ex. Style.com - latest shows; other websites
ease of care
usefulness

25. Political Views
Inhibit or advance fashion. 1. War (WWII - rationing) 2. Political relations with other countries 3. Legislation 4. Political change
as fashion increases in popularity
ease of care
type of item

26. Short-lived (Length of Cycles)
motivations - Ex. boredom - curiosity - rebel against convention - desire for self-assertion - desire for companionship
design elements may change even though the style itself remains popular
trends services - Ex. Fashion Snoops - Cotton Inc.
fads - comes and goes in a single season

27. Brand/Designer Name (Practical - Psychological Considerations)
how well made
gradual change
manufacturer reputation
after a fashion dies - it may resurface

28. Long Lived (Length of Cycles)
classics - never becomes completely obsolete
usefulness
fashion moves horizontally between groups of similar social levels. Fashion leaders within a group - particular age groups - socioeconomic status (ex. college students - high school students - teachers)
type of item

29. Fashion Services (Sources)
trends services - Ex. Fashion Snoops - Cotton Inc.
inal stages
similar to shopping stores
normal cycle affected for some reason - Ex. season - social - economy - political event

30. Collective Selection
collective taste in fashion formed by consumers similarly influenced by environmental factors - collective idea as a society. ex. (t-shirts - sweatshirts)
manufacturer reputation
evolutionary - not revolutionary; slow changing - subtle changes. Consumers d - not like sudden change. Not dependent on sales promotion.
price moderate - risk low

31. Color Services (Sources)
predict colors people will be wearing in the future - Ex. Color Association
does not determine fashion acceptance
evolutionary - not revolutionary; slow changing - subtle changes. Consumers d - not like sudden change. Not dependent on sales promotion.
individuals are grouped according to some visual trait and thereby presumed to possess similar personality or behavioral characteristics

32. Hal - Effect
continuing influence on the first impression
describes how fashion styles filter through consumer groups - Ex. age groups - geographic groups - socioeconomic groups
adopt relatively early - not before it is established as fashion
often ends in excess. Everyone wears it; available in many different stylistic elements

33. Exclusive Shops
look at stores and compare
adopt at markdown price
gradual change
boutiques - designer shops - fine specialty stores

34. Sales Records (Sources)
gradual change
boutiques - designer shops - fine specialty stores
look at past sales to predict future trends
design elements may change even though the style itself remains popular

35. Style/Fashion Levels (Fashion Considerations)
type of item
look at latest fashions on the runway
classics - never becomes completely obsolete
straight - tubular - bell shape - back fullness

36. Economic Conditions
normal cycle affected for some reason - Ex. season - social - economy - political event
the process by which a style is accepted
fashion is a luxury - a discretionary purchase - recession - money spent on investments - good economy - more discretionary income
most important for average consumer

37. Shopping (Sources)
look at stores and compare
upper class initiates fashion for status purposes - lower classes imitate - after lower class adopts - upper class discards and adopts a new fashion to assert it's superior position
collective taste in fashion formed by consumers similarly influenced by environmental factors - collective idea as a society. ex. (t-shirts - sweatshirts)
inal stages

38. Close Out Price
fashion moves horizontally between groups of similar social levels. Fashion leaders within a group - particular age groups - socioeconomic status (ex. college students - high school students - teachers)
inal stages
design elements may change even though the style itself remains popular
look at stores and compare

39. Reoccurring Cycles
boutiques - designer shops - fine specialty stores
fashion moves horizontally between groups of similar social levels. Fashion leaders within a group - particular age groups - socioeconomic status (ex. college students - high school students - teachers)
what we think about ourselves (self feedback) - body image - body cathexis (satisfaction) - self esteem
after a fashion dies - it may resurface

40. Fashion
as fashion increases in popularity
often ends in excess. Everyone wears it; available in many different stylistic elements
cyclical theory - pendulum of fashion - recycling fashion
look at past sales to predict future trends

41. Evolution
gradual change
mass acceptance
survey - consumer groups - in-store informal interviews
often ends in excess. Everyone wears it; available in many different stylistic elements

42. Catalogs (Sources)
similar to shopping stores
need clear cut policy on which fashion stages they wish to deal with
upper class initiates fashion for status purposes - lower classes imitate - after lower class adopts - upper class discards and adopts a new fashion to assert it's superior position
during decline stage - these begin as consumers will n - longer pay full price

43. Demographics
inal stages
evolutionary - not revolutionary; slow changing - subtle changes. Consumers d - not like sudden change. Not dependent on sales promotion.
look at latest fashions on the runway
objective characteristics that can be quantified - Ex. population and birth rate - geographic concentration of the population - age and aging of the population

44. Technological Developments
usefulness
normal cycle affected for some reason - Ex. season - social - economy - political event
fiber - manufacturing - ready-to-wear
fashion is a luxury - a discretionary purchase - recession - money spent on investments - good economy - more discretionary income

45. Trade Magazines (Sources)
younger or lower class initiate fashion - upper classes accept. Ex. jeans: first from farmers (utilitarian) - now staple and all classes wear
gradual change
look at stores and compare
latest fashion business and trade for industry professionals - Ex. WWD

46. Historical Theory
type of item
cyclical theory - pendulum of fashion - recycling fashion
fashion is a luxury - a discretionary purchase - recession - money spent on investments - good economy - more discretionary income
trends services - Ex. Fashion Snoops - Cotton Inc.

47. Trickle-across
continuing influence on the first impression
usefulness
consumer. Industry listens to consumer
fashion moves horizontally between groups of similar social levels. Fashion leaders within a group - particular age groups - socioeconomic status (ex. college students - high school students - teachers)

48. Trickle-up
continuing influence on the first impression
price moderate - risk low
distinctive individual qualities - personal attributes - attitude - values - lifestyles
younger or lower class initiate fashion - upper classes accept. Ex. jeans: first from farmers (utilitarian) - now staple and all classes wear

49. Markdown
type of item
classics - never becomes completely obsolete
the process by which a style is accepted
during decline stage - these begin as consumers will n - longer pay full price

50. Color (Fashion Considerations)
boutiques - designer shops - fine specialty stores
usually most important
straight - tubular - bell shape - back fullness
adopt at markdown price