Test your basic knowledge |

Fashion Industry

Subject : industries

Instructions:

Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can study here.
Match each statement with the correct term.
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This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.

1. Style/Fashion Levels (Fashion Considerations)
mass acceptance
straight - tubular - bell shape - back fullness
continuing influence on the first impression
type of item

2. Moderate/Popular Level Price
as fashion increases in popularity
price moderate - risk low
mass acceptance
how well made

3. Economic Conditions
latest fashion business and trade for industry professionals - Ex. WWD
Inhibit or advance fashion. 1. War (WWII - rationing) 2. Political relations with other countries 3. Legislation 4. Political change
subjective characteristics that deal with feel and touch; more than absolute numbers - Ex. religious beliefs - fashion interests - etc.
fashion is a luxury - a discretionary purchase - recession - money spent on investments - good economy - more discretionary income

4. Brand/Designer Name (Practical - Psychological Considerations)
manufacturer reputation
after a fashion dies - it may resurface
innovators; small percent of consumers - start fashion by discovering and wearing a style -
ease of care

5. Late Majority
price moderate - risk low
collective taste in fashion formed by consumers similarly influenced by environmental factors - collective idea as a society. ex. (t-shirts - sweatshirts)
type of item
after a fashion dies - it may resurface

6. Personality
look at stores and compare
survey - consumer groups - in-store informal interviews
subjective characteristics that deal with feel and touch; more than absolute numbers - Ex. religious beliefs - fashion interests - etc.
distinctive individual qualities - personal attributes - attitude - values - lifestyles

7. Self-concept
consumer. Industry listens to consumer
objective characteristics that can be quantified - Ex. population and birth rate - geographic concentration of the population - age and aging of the population
what we think about ourselves (self feedback) - body image - body cathexis (satisfaction) - self esteem
upper class initiates fashion for status purposes - lower classes imitate - after lower class adopts - upper class discards and adopts a new fashion to assert it's superior position

8. Diffusion
distinctive individual qualities - personal attributes - attitude - values - lifestyles
look at latest fashions on the runway
motivations - Ex. boredom - curiosity - rebel against convention - desire for self-assertion - desire for companionship
describes how fashion styles filter through consumer groups - Ex. age groups - geographic groups - socioeconomic groups

9. Fashion Services (Sources)
upper class initiates fashion for status purposes - lower classes imitate - after lower class adopts - upper class discards and adopts a new fashion to assert it's superior position
usefulness
trends services - Ex. Fashion Snoops - Cotton Inc.
the process by which a style is accepted; taking style from other people

10. Trickle-up
younger or lower class initiate fashion - upper classes accept. Ex. jeans: first from farmers (utilitarian) - now staple and all classes wear
price moderate - risk low
look at stores and compare
adopt at markdown price

11. Long Lived (Length of Cycles)
adopt at markdown price
classics - never becomes completely obsolete
design elements may change even though the style itself remains popular
price moderate - risk low

12. Price (Practical - Psychological Considerations)
predict colors people will be wearing in the future - Ex. Color Association
most important for average consumer
similar to shopping stores
classics - never becomes completely obsolete

13. Adoption
consumer. Industry listens to consumer
the process by which a style is accepted; taking style from other people
collective taste in fashion formed by consumers similarly influenced by environmental factors - collective idea as a society. ex. (t-shirts - sweatshirts)
type of item

14. Texture/Fabrication (Fashion Considerations)
individuals are grouped according to some visual trait and thereby presumed to possess similar personality or behavioral characteristics
look at latest fashions on the runway
innovators; small percent of consumers - start fashion by discovering and wearing a style -
surface interest

15. Early Adapters
boutiques - designer shops - fine specialty stores
adopt relatively early - not before it is established as fashion
TV shows that start trends
describes how fashion styles filter through consumer groups - Ex. age groups - geographic groups - socioeconomic groups

16. Cyclical Theory (Historical Theory)
design elements may change even though the style itself remains popular
need clear cut policy on which fashion stages they wish to deal with
crucial step
straight - tubular - bell shape - back fullness

17. Psycho-graphics
subjective characteristics that deal with feel and touch; more than absolute numbers - Ex. religious beliefs - fashion interests - etc.
surface interest
collective taste in fashion formed by consumers similarly influenced by environmental factors - collective idea as a society. ex. (t-shirts - sweatshirts)
during decline stage - these begin as consumers will n - longer pay full price

18. Performance/Care (Practical - Psychological Considerations)
manufacturer reputation
as fashion increases in popularity
ease of care
look at stores and compare

19. Evolution
consumer. Industry listens to consumer
gradual change
after a fashion dies - it may resurface
adopt at markdown price

20. Exclusive Shops
trends services - Ex. Fashion Snoops - Cotton Inc.
boutiques - designer shops - fine specialty stores
the process by which a style is accepted
Inhibit or advance fashion. 1. War (WWII - rationing) 2. Political relations with other countries 3. Legislation 4. Political change

21. Trickle-down

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22. Catalogs (Sources)
need clear cut policy on which fashion stages they wish to deal with
ex. Style.com - latest shows; other websites
what we think about ourselves (self feedback) - body image - body cathexis (satisfaction) - self esteem
similar to shopping stores

23. Cycles within Cycle (Length of Cycles)
design elements may change even though the style itself remains popular
what we think about ourselves (self feedback) - body image - body cathexis (satisfaction) - self esteem
survey - consumer groups - in-store informal interviews
straight - tubular - bell shape - back fullness

24. Stereotype (Formation)
distinctive individual qualities - personal attributes - attitude - values - lifestyles
gradual change
individuals are grouped according to some visual trait and thereby presumed to possess similar personality or behavioral characteristics
classics - never becomes completely obsolete

25. Collective Selection
usefulness
usually most important
trends services - Ex. Fashion Snoops - Cotton Inc.
collective taste in fashion formed by consumers similarly influenced by environmental factors - collective idea as a society. ex. (t-shirts - sweatshirts)

26. Sales Records (Sources)
need clear cut policy on which fashion stages they wish to deal with
latest fashion business and trade for industry professionals - Ex. WWD
upper class initiates fashion for status purposes - lower classes imitate - after lower class adopts - upper class discards and adopts a new fashion to assert it's superior position
look at past sales to predict future trends

27. Shopping (Sources)
consumer. Industry listens to consumer
look at stores and compare
fashion moves horizontally between groups of similar social levels. Fashion leaders within a group - particular age groups - socioeconomic status (ex. college students - high school students - teachers)
as fashion increases in popularity

28. Fashion
often ends in excess. Everyone wears it; available in many different stylistic elements
trends services - Ex. Fashion Snoops - Cotton Inc.
boutiques - designer shops - fine specialty stores
fads - comes and goes in a single season

29. Highest Price
need clear cut policy on which fashion stages they wish to deal with
predict colors people will be wearing in the future - Ex. Color Association
classics - never becomes completely obsolete
outset (start or beginning)

30. Demographics
fashion is a luxury - a discretionary purchase - recession - money spent on investments - good economy - more discretionary income
objective characteristics that can be quantified - Ex. population and birth rate - geographic concentration of the population - age and aging of the population
fiber - manufacturing - ready-to-wear
the process by which a style is accepted

31. Laggards
straight - tubular - bell shape - back fullness
individuals are grouped according to some visual trait and thereby presumed to possess similar personality or behavioral characteristics
mass acceptance
adopt at markdown price

32. Technological Developments
fiber - manufacturing - ready-to-wear
trends services - Ex. Fashion Snoops - Cotton Inc.
boutiques - designer shops - fine specialty stores
usually most important

33. Early Majority/Majority
younger or lower class initiate fashion - upper classes accept. Ex. jeans: first from farmers (utilitarian) - now staple and all classes wear
mass acceptance
look at latest fashions on the runway
price moderate - risk low

34. Markdown
during decline stage - these begin as consumers will n - longer pay full price
consumer. Industry listens to consumer
how well made
crucial step

35. Fashion Adoption
adopt relatively early - not before it is established as fashion
look at past sales to predict future trends
the process by which a style is accepted
the process by which a style is accepted; taking style from other people

36. Successful Merchandising
crucial step
Inhibit or advance fashion. 1. War (WWII - rationing) 2. Political relations with other countries 3. Legislation 4. Political change
need clear cut policy on which fashion stages they wish to deal with
usefulness

37. Interrupted/Prolonged Cycle (Length of Cycles)
distinctive individual qualities - personal attributes - attitude - values - lifestyles
surface interest
evolutionary - not revolutionary; slow changing - subtle changes. Consumers d - not like sudden change. Not dependent on sales promotion.
normal cycle affected for some reason - Ex. season - social - economy - political event

38. Appropriateness (Practical - Psychological Considerations)
predict colors people will be wearing in the future - Ex. Color Association
motivations - Ex. boredom - curiosity - rebel against convention - desire for self-assertion - desire for companionship
usefulness
often ends in excess. Everyone wears it; available in many different stylistic elements

39. Video - Services and Television (Sources)
ex. Style.com - latest shows; other websites
the process by which a style is accepted; taking style from other people
TV shows that start trends
consumer. Industry listens to consumer

40. Color Services (Sources)
what we think about ourselves (self feedback) - body image - body cathexis (satisfaction) - self esteem
predict colors people will be wearing in the future - Ex. Color Association
individuals are grouped according to some visual trait and thereby presumed to possess similar personality or behavioral characteristics
the process by which a style is accepted; taking style from other people

41. Historical Theory
surface interest
look at past sales to predict future trends
what we think about ourselves (self feedback) - body image - body cathexis (satisfaction) - self esteem
cyclical theory - pendulum of fashion - recycling fashion

42. Color (Fashion Considerations)
fads - comes and goes in a single season
describes how fashion styles filter through consumer groups - Ex. age groups - geographic groups - socioeconomic groups
usually most important
after a fashion dies - it may resurface

43. Hal - Effect
surface interest
crucial step
manufacturer reputation
continuing influence on the first impression

44. Consumer Research (Sources)
survey - consumer groups - in-store informal interviews
as fashion increases in popularity
usefulness
fiber - manufacturing - ready-to-wear

45. Psychological Theory
type of item
motivations - Ex. boredom - curiosity - rebel against convention - desire for self-assertion - desire for companionship
fads - comes and goes in a single season
inal stages

46. Close Out Price
predict colors people will be wearing in the future - Ex. Color Association
inal stages
collective taste in fashion formed by consumers similarly influenced by environmental factors - collective idea as a society. ex. (t-shirts - sweatshirts)
design elements may change even though the style itself remains popular

47. Short-lived (Length of Cycles)
innovators; small percent of consumers - start fashion by discovering and wearing a style -
fads - comes and goes in a single season
upper class initiates fashion for status purposes - lower classes imitate - after lower class adopts - upper class discards and adopts a new fashion to assert it's superior position
does not determine fashion acceptance

48. Fashion is created by the...
consumer. Industry listens to consumer
Inhibit or advance fashion. 1. War (WWII - rationing) 2. Political relations with other countries 3. Legislation 4. Political change
manufacturer reputation
ease of care

49. Price
does not determine fashion acceptance
usually most important
fashion is a luxury - a discretionary purchase - recession - money spent on investments - good economy - more discretionary income
often ends in excess. Everyone wears it; available in many different stylistic elements

50. Trade Magazines (Sources)
trends services - Ex. Fashion Snoops - Cotton Inc.
latest fashion business and trade for industry professionals - Ex. WWD
look at past sales to predict future trends
motivations - Ex. boredom - curiosity - rebel against convention - desire for self-assertion - desire for companionship