Test your basic knowledge |

Fashion Industry

Subject : industries

Instructions:

Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can study here.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.

1. Cyclical Theory (Historical Theory)
trends services - Ex. Fashion Snoops - Cotton Inc.
the process by which a style is accepted; taking style from other people
motivations - Ex. boredom - curiosity - rebel against convention - desire for self-assertion - desire for companionship
straight - tubular - bell shape - back fullness

2. Stereotype (Formation)
innovators; small percent of consumers - start fashion by discovering and wearing a style -
collective taste in fashion formed by consumers similarly influenced by environmental factors - collective idea as a society. ex. (t-shirts - sweatshirts)
motivations - Ex. boredom - curiosity - rebel against convention - desire for self-assertion - desire for companionship
individuals are grouped according to some visual trait and thereby presumed to possess similar personality or behavioral characteristics

3. Economic Conditions
fashion is a luxury - a discretionary purchase - recession - money spent on investments - good economy - more discretionary income
how well made
what we think about ourselves (self feedback) - body image - body cathexis (satisfaction) - self esteem
the process by which a style is accepted

4. Markdown
boutiques - designer shops - fine specialty stores
during decline stage - these begin as consumers will n - longer pay full price
consumer. Industry listens to consumer
need clear cut policy on which fashion stages they wish to deal with

5. Style/Fashion Levels (Fashion Considerations)
does not determine fashion acceptance
normal cycle affected for some reason - Ex. season - social - economy - political event
type of item
classics - never becomes completely obsolete

6. Fashion
individuals are grouped according to some visual trait and thereby presumed to possess similar personality or behavioral characteristics
often ends in excess. Everyone wears it; available in many different stylistic elements
how well made
usefulness

7. Color Services (Sources)
predict colors people will be wearing in the future - Ex. Color Association
as fashion increases in popularity
inal stages
usually most important

8. Fashion is created by the...
how well made
upper class initiates fashion for status purposes - lower classes imitate - after lower class adopts - upper class discards and adopts a new fashion to assert it's superior position
continuing influence on the first impression
consumer. Industry listens to consumer

9. Sales Records (Sources)
fashion is a luxury - a discretionary purchase - recession - money spent on investments - good economy - more discretionary income
boutiques - designer shops - fine specialty stores
consumer. Industry listens to consumer
look at past sales to predict future trends

10. Texture/Fabrication (Fashion Considerations)
continuing influence on the first impression
surface interest
does not determine fashion acceptance
survey - consumer groups - in-store informal interviews

11. Collective Selection
TV shows that start trends
collective taste in fashion formed by consumers similarly influenced by environmental factors - collective idea as a society. ex. (t-shirts - sweatshirts)
fashion moves horizontally between groups of similar social levels. Fashion leaders within a group - particular age groups - socioeconomic status (ex. college students - high school students - teachers)
surface interest

12. Websites (Sources)
surface interest
distinctive individual qualities - personal attributes - attitude - values - lifestyles
ex. Style.com - latest shows; other websites
survey - consumer groups - in-store informal interviews

13. Self-concept
what we think about ourselves (self feedback) - body image - body cathexis (satisfaction) - self esteem
subjective characteristics that deal with feel and touch; more than absolute numbers - Ex. religious beliefs - fashion interests - etc.
Inhibit or advance fashion. 1. War (WWII - rationing) 2. Political relations with other countries 3. Legislation 4. Political change
cyclical theory - pendulum of fashion - recycling fashion

14. Demographics
fiber - manufacturing - ready-to-wear
distinctive individual qualities - personal attributes - attitude - values - lifestyles
subjective characteristics that deal with feel and touch; more than absolute numbers - Ex. religious beliefs - fashion interests - etc.
objective characteristics that can be quantified - Ex. population and birth rate - geographic concentration of the population - age and aging of the population

15. Diffusion
similar to shopping stores
describes how fashion styles filter through consumer groups - Ex. age groups - geographic groups - socioeconomic groups
adopt relatively early - not before it is established as fashion
trends services - Ex. Fashion Snoops - Cotton Inc.

16. Price (Practical - Psychological Considerations)
does not determine fashion acceptance
what we think about ourselves (self feedback) - body image - body cathexis (satisfaction) - self esteem
outset (start or beginning)
most important for average consumer

17. Evaluating Fashion Collections (Sources)
fiber - manufacturing - ready-to-wear
ease of care
manufacturer reputation
look at latest fashions on the runway

18. Psychological Theory
evolutionary - not revolutionary; slow changing - subtle changes. Consumers d - not like sudden change. Not dependent on sales promotion.
younger or lower class initiate fashion - upper classes accept. Ex. jeans: first from farmers (utilitarian) - now staple and all classes wear
fashion is a luxury - a discretionary purchase - recession - money spent on investments - good economy - more discretionary income
motivations - Ex. boredom - curiosity - rebel against convention - desire for self-assertion - desire for companionship

19. Cycles within Cycle (Length of Cycles)
the process by which a style is accepted; taking style from other people
TV shows that start trends
design elements may change even though the style itself remains popular
outset (start or beginning)

20. Laggards
mass acceptance
adopt at markdown price
consumer. Industry listens to consumer
ex. Style.com - latest shows; other websites

21. Hal - Effect
look at past sales to predict future trends
ex. Style.com - latest shows; other websites
continuing influence on the first impression
subjective characteristics that deal with feel and touch; more than absolute numbers - Ex. religious beliefs - fashion interests - etc.

22. Successful Merchandising
usefulness
need clear cut policy on which fashion stages they wish to deal with
inal stages
trends services - Ex. Fashion Snoops - Cotton Inc.

23. Early Majority/Majority
mass acceptance
latest fashion business and trade for industry professionals - Ex. WWD
crucial step
often ends in excess. Everyone wears it; available in many different stylistic elements

24. Shopping (Sources)
objective characteristics that can be quantified - Ex. population and birth rate - geographic concentration of the population - age and aging of the population
look at stores and compare
fashion moves horizontally between groups of similar social levels. Fashion leaders within a group - particular age groups - socioeconomic status (ex. college students - high school students - teachers)
after a fashion dies - it may resurface

25. Fashion Adoption
predict colors people will be wearing in the future - Ex. Color Association
innovators; small percent of consumers - start fashion by discovering and wearing a style -
the process by which a style is accepted
similar to shopping stores

26. Long Lived (Length of Cycles)
classics - never becomes completely obsolete
type of item
subjective characteristics that deal with feel and touch; more than absolute numbers - Ex. religious beliefs - fashion interests - etc.
boutiques - designer shops - fine specialty stores

27. Color (Fashion Considerations)
predict colors people will be wearing in the future - Ex. Color Association
objective characteristics that can be quantified - Ex. population and birth rate - geographic concentration of the population - age and aging of the population
Inhibit or advance fashion. 1. War (WWII - rationing) 2. Political relations with other countries 3. Legislation 4. Political change
usually most important

28. Price
survey - consumer groups - in-store informal interviews
look at stores and compare
ease of care
does not determine fashion acceptance

29. Technological Developments
during decline stage - these begin as consumers will n - longer pay full price
evolutionary - not revolutionary; slow changing - subtle changes. Consumers d - not like sudden change. Not dependent on sales promotion.
objective characteristics that can be quantified - Ex. population and birth rate - geographic concentration of the population - age and aging of the population
fiber - manufacturing - ready-to-wear

30. Reoccurring Cycles
manufacturer reputation
usefulness
after a fashion dies - it may resurface
mass acceptance

31. Catalogs (Sources)
describes how fashion styles filter through consumer groups - Ex. age groups - geographic groups - socioeconomic groups
the process by which a style is accepted
similar to shopping stores
look at latest fashions on the runway

32. Workmanship/Quality (Practical - Psychological Considerations)
what we think about ourselves (self feedback) - body image - body cathexis (satisfaction) - self esteem
the process by which a style is accepted; taking style from other people
how well made
as fashion increases in popularity

33. Trickle-across
describes how fashion styles filter through consumer groups - Ex. age groups - geographic groups - socioeconomic groups
fashion moves horizontally between groups of similar social levels. Fashion leaders within a group - particular age groups - socioeconomic status (ex. college students - high school students - teachers)
the process by which a style is accepted; taking style from other people
similar to shopping stores

34. Video - Services and Television (Sources)
objective characteristics that can be quantified - Ex. population and birth rate - geographic concentration of the population - age and aging of the population
TV shows that start trends
evolutionary - not revolutionary; slow changing - subtle changes. Consumers d - not like sudden change. Not dependent on sales promotion.
the process by which a style is accepted

35. Psycho-graphics
as fashion increases in popularity
subjective characteristics that deal with feel and touch; more than absolute numbers - Ex. religious beliefs - fashion interests - etc.
the process by which a style is accepted
look at latest fashions on the runway

36. Fit (Practical - Psychological Considerations)
ex. Style.com - latest shows; other websites
fads - comes and goes in a single season
crucial step
straight - tubular - bell shape - back fullness

37. Consumer Research (Sources)
survey - consumer groups - in-store informal interviews
after a fashion dies - it may resurface
look at stores and compare
evolutionary - not revolutionary; slow changing - subtle changes. Consumers d - not like sudden change. Not dependent on sales promotion.

38. Interrupted/Prolonged Cycle (Length of Cycles)
survey - consumer groups - in-store informal interviews
innovators; small percent of consumers - start fashion by discovering and wearing a style -
normal cycle affected for some reason - Ex. season - social - economy - political event
distinctive individual qualities - personal attributes - attitude - values - lifestyles

39. Brand/Designer Name (Practical - Psychological Considerations)
fiber - manufacturing - ready-to-wear
manufacturer reputation
individuals are grouped according to some visual trait and thereby presumed to possess similar personality or behavioral characteristics
what we think about ourselves (self feedback) - body image - body cathexis (satisfaction) - self esteem

40. Highest Price
need clear cut policy on which fashion stages they wish to deal with
outset (start or beginning)
inal stages
after a fashion dies - it may resurface

41. Late Majority
continuing influence on the first impression
price moderate - risk low
motivations - Ex. boredom - curiosity - rebel against convention - desire for self-assertion - desire for companionship
how well made

42. Appropriateness (Practical - Psychological Considerations)
gradual change
similar to shopping stores
during decline stage - these begin as consumers will n - longer pay full price
usefulness

43. Fashion Services (Sources)
trends services - Ex. Fashion Snoops - Cotton Inc.
the process by which a style is accepted
adopt relatively early - not before it is established as fashion
innovators; small percent of consumers - start fashion by discovering and wearing a style -

44. Personality
individuals are grouped according to some visual trait and thereby presumed to possess similar personality or behavioral characteristics
TV shows that start trends
distinctive individual qualities - personal attributes - attitude - values - lifestyles
type of item

45. Historical Theory
as fashion increases in popularity
cyclical theory - pendulum of fashion - recycling fashion
younger or lower class initiate fashion - upper classes accept. Ex. jeans: first from farmers (utilitarian) - now staple and all classes wear
adopt at markdown price

46. Adoption
usually most important
the process by which a style is accepted; taking style from other people
gradual change
describes how fashion styles filter through consumer groups - Ex. age groups - geographic groups - socioeconomic groups

47. Performance/Care (Practical - Psychological Considerations)
ease of care
often ends in excess. Everyone wears it; available in many different stylistic elements
during decline stage - these begin as consumers will n - longer pay full price
crucial step

48. Early Adapters
after a fashion dies - it may resurface
outset (start or beginning)
does not determine fashion acceptance
adopt relatively early - not before it is established as fashion

49. Close Out Price
inal stages
consumer. Industry listens to consumer
during decline stage - these begin as consumers will n - longer pay full price
outset (start or beginning)

50. Moderate/Popular Level Price
does not determine fashion acceptance
ex. Style.com - latest shows; other websites
fiber - manufacturing - ready-to-wear
as fashion increases in popularity