Test your basic knowledge |

Fashion Industry

Subject : industries

Instructions:

Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can study here.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.

1. Color (Fashion Considerations)
usually most important
look at latest fashions on the runway
collective taste in fashion formed by consumers similarly influenced by environmental factors - collective idea as a society. ex. (t-shirts - sweatshirts)
cyclical theory - pendulum of fashion - recycling fashion

2. Fit (Practical - Psychological Considerations)
innovators; small percent of consumers - start fashion by discovering and wearing a style -
crucial step
the process by which a style is accepted
after a fashion dies - it may resurface

3. Fashion
trends services - Ex. Fashion Snoops - Cotton Inc.
often ends in excess. Everyone wears it; available in many different stylistic elements
collective taste in fashion formed by consumers similarly influenced by environmental factors - collective idea as a society. ex. (t-shirts - sweatshirts)
outset (start or beginning)

4. Demographics
cyclical theory - pendulum of fashion - recycling fashion
adopt relatively early - not before it is established as fashion
look at latest fashions on the runway
objective characteristics that can be quantified - Ex. population and birth rate - geographic concentration of the population - age and aging of the population

5. Late Majority
adopt at markdown price
price moderate - risk low
outset (start or beginning)
ease of care

6. Performance/Care (Practical - Psychological Considerations)
ease of care
price moderate - risk low
innovators; small percent of consumers - start fashion by discovering and wearing a style -
collective taste in fashion formed by consumers similarly influenced by environmental factors - collective idea as a society. ex. (t-shirts - sweatshirts)

7. Evaluating Fashion Collections (Sources)
motivations - Ex. boredom - curiosity - rebel against convention - desire for self-assertion - desire for companionship
look at latest fashions on the runway
most important for average consumer
subjective characteristics that deal with feel and touch; more than absolute numbers - Ex. religious beliefs - fashion interests - etc.

8. Reoccurring Cycles
after a fashion dies - it may resurface
fashion is a luxury - a discretionary purchase - recession - money spent on investments - good economy - more discretionary income
surface interest
trends services - Ex. Fashion Snoops - Cotton Inc.

9. Self-concept
what we think about ourselves (self feedback) - body image - body cathexis (satisfaction) - self esteem
classics - never becomes completely obsolete
upper class initiates fashion for status purposes - lower classes imitate - after lower class adopts - upper class discards and adopts a new fashion to assert it's superior position
TV shows that start trends

10. The fashion movement is...
during decline stage - these begin as consumers will n - longer pay full price
normal cycle affected for some reason - Ex. season - social - economy - political event
after a fashion dies - it may resurface
evolutionary - not revolutionary; slow changing - subtle changes. Consumers d - not like sudden change. Not dependent on sales promotion.

11. Consumer Research (Sources)
describes how fashion styles filter through consumer groups - Ex. age groups - geographic groups - socioeconomic groups
survey - consumer groups - in-store informal interviews
as fashion increases in popularity
inal stages

12. Early Adapters
inal stages
consumer. Industry listens to consumer
mass acceptance
adopt relatively early - not before it is established as fashion

13. Technological Developments
innovators; small percent of consumers - start fashion by discovering and wearing a style -
continuing influence on the first impression
as fashion increases in popularity
fiber - manufacturing - ready-to-wear

14. Diffusion
what we think about ourselves (self feedback) - body image - body cathexis (satisfaction) - self esteem
describes how fashion styles filter through consumer groups - Ex. age groups - geographic groups - socioeconomic groups
does not determine fashion acceptance
upper class initiates fashion for status purposes - lower classes imitate - after lower class adopts - upper class discards and adopts a new fashion to assert it's superior position

15. Moderate/Popular Level Price
as fashion increases in popularity
similar to shopping stores
collective taste in fashion formed by consumers similarly influenced by environmental factors - collective idea as a society. ex. (t-shirts - sweatshirts)
the process by which a style is accepted; taking style from other people

16. Fashion Services (Sources)
motivations - Ex. boredom - curiosity - rebel against convention - desire for self-assertion - desire for companionship
trends services - Ex. Fashion Snoops - Cotton Inc.
objective characteristics that can be quantified - Ex. population and birth rate - geographic concentration of the population - age and aging of the population
straight - tubular - bell shape - back fullness

17. Early Majority/Majority
normal cycle affected for some reason - Ex. season - social - economy - political event
similar to shopping stores
ease of care
mass acceptance

18. Texture/Fabrication (Fashion Considerations)
during decline stage - these begin as consumers will n - longer pay full price
often ends in excess. Everyone wears it; available in many different stylistic elements
consumer. Industry listens to consumer
surface interest

19. Laggards
trends services - Ex. Fashion Snoops - Cotton Inc.
adopt at markdown price
most important for average consumer
motivations - Ex. boredom - curiosity - rebel against convention - desire for self-assertion - desire for companionship

20. Workmanship/Quality (Practical - Psychological Considerations)
how well made
during decline stage - these begin as consumers will n - longer pay full price
outset (start or beginning)
mass acceptance

21. Color Services (Sources)
TV shows that start trends
continuing influence on the first impression
look at stores and compare
predict colors people will be wearing in the future - Ex. Color Association

22. Trickle-down

23. Fashion is created by the...
fashion moves horizontally between groups of similar social levels. Fashion leaders within a group - particular age groups - socioeconomic status (ex. college students - high school students - teachers)
design elements may change even though the style itself remains popular
continuing influence on the first impression
consumer. Industry listens to consumer

24. Trade Magazines (Sources)
evolutionary - not revolutionary; slow changing - subtle changes. Consumers d - not like sudden change. Not dependent on sales promotion.
usefulness
ex. Style.com - latest shows; other websites
latest fashion business and trade for industry professionals - Ex. WWD

25. Economic Conditions
how well made
surface interest
fashion is a luxury - a discretionary purchase - recession - money spent on investments - good economy - more discretionary income
trends services - Ex. Fashion Snoops - Cotton Inc.

26. Catalogs (Sources)
subjective characteristics that deal with feel and touch; more than absolute numbers - Ex. religious beliefs - fashion interests - etc.
outset (start or beginning)
normal cycle affected for some reason - Ex. season - social - economy - political event
similar to shopping stores

27. Long Lived (Length of Cycles)
does not determine fashion acceptance
during decline stage - these begin as consumers will n - longer pay full price
classics - never becomes completely obsolete
outset (start or beginning)

28. Adoption
look at past sales to predict future trends
type of item
the process by which a style is accepted; taking style from other people
the process by which a style is accepted

29. Trickle-up
TV shows that start trends
younger or lower class initiate fashion - upper classes accept. Ex. jeans: first from farmers (utilitarian) - now staple and all classes wear
design elements may change even though the style itself remains popular
price moderate - risk low

30. Successful Merchandising
adopt at markdown price
adopt relatively early - not before it is established as fashion
how well made
need clear cut policy on which fashion stages they wish to deal with

31. Interrupted/Prolonged Cycle (Length of Cycles)
normal cycle affected for some reason - Ex. season - social - economy - political event
evolutionary - not revolutionary; slow changing - subtle changes. Consumers d - not like sudden change. Not dependent on sales promotion.
crucial step
straight - tubular - bell shape - back fullness

32. Stereotype (Formation)
price moderate - risk low
fads - comes and goes in a single season
individuals are grouped according to some visual trait and thereby presumed to possess similar personality or behavioral characteristics
predict colors people will be wearing in the future - Ex. Color Association

33. Cycles within Cycle (Length of Cycles)
design elements may change even though the style itself remains popular
consumer. Industry listens to consumer
predict colors people will be wearing in the future - Ex. Color Association
trends services - Ex. Fashion Snoops - Cotton Inc.

34. Hal - Effect
look at latest fashions on the runway
the process by which a style is accepted
adopt at markdown price
continuing influence on the first impression

35. Price
trends services - Ex. Fashion Snoops - Cotton Inc.
straight - tubular - bell shape - back fullness
subjective characteristics that deal with feel and touch; more than absolute numbers - Ex. religious beliefs - fashion interests - etc.
does not determine fashion acceptance

36. Video - Services and Television (Sources)
survey - consumer groups - in-store informal interviews
TV shows that start trends
as fashion increases in popularity
outset (start or beginning)

37. Psycho-graphics
what we think about ourselves (self feedback) - body image - body cathexis (satisfaction) - self esteem
usefulness
subjective characteristics that deal with feel and touch; more than absolute numbers - Ex. religious beliefs - fashion interests - etc.
survey - consumer groups - in-store informal interviews

38. Appropriateness (Practical - Psychological Considerations)
fads - comes and goes in a single season
as fashion increases in popularity
survey - consumer groups - in-store informal interviews
usefulness

39. Collective Selection
younger or lower class initiate fashion - upper classes accept. Ex. jeans: first from farmers (utilitarian) - now staple and all classes wear
inal stages
survey - consumer groups - in-store informal interviews
collective taste in fashion formed by consumers similarly influenced by environmental factors - collective idea as a society. ex. (t-shirts - sweatshirts)

40. Political Views
as fashion increases in popularity
latest fashion business and trade for industry professionals - Ex. WWD
Inhibit or advance fashion. 1. War (WWII - rationing) 2. Political relations with other countries 3. Legislation 4. Political change
inal stages

41. Sales Records (Sources)
what we think about ourselves (self feedback) - body image - body cathexis (satisfaction) - self esteem
look at latest fashions on the runway
straight - tubular - bell shape - back fullness
look at past sales to predict future trends

42. Evolution
gradual change
cyclical theory - pendulum of fashion - recycling fashion
usually most important
motivations - Ex. boredom - curiosity - rebel against convention - desire for self-assertion - desire for companionship

43. Trickle-across
boutiques - designer shops - fine specialty stores
fashion moves horizontally between groups of similar social levels. Fashion leaders within a group - particular age groups - socioeconomic status (ex. college students - high school students - teachers)
TV shows that start trends
younger or lower class initiate fashion - upper classes accept. Ex. jeans: first from farmers (utilitarian) - now staple and all classes wear

44. Markdown
ex. Style.com - latest shows; other websites
during decline stage - these begin as consumers will n - longer pay full price
crucial step
cyclical theory - pendulum of fashion - recycling fashion

45. Price (Practical - Psychological Considerations)
price moderate - risk low
most important for average consumer
similar to shopping stores
objective characteristics that can be quantified - Ex. population and birth rate - geographic concentration of the population - age and aging of the population

46. Close Out Price
upper class initiates fashion for status purposes - lower classes imitate - after lower class adopts - upper class discards and adopts a new fashion to assert it's superior position
most important for average consumer
trends services - Ex. Fashion Snoops - Cotton Inc.
inal stages

47. Short-lived (Length of Cycles)
fads - comes and goes in a single season
look at past sales to predict future trends
objective characteristics that can be quantified - Ex. population and birth rate - geographic concentration of the population - age and aging of the population
continuing influence on the first impression

48. Brand/Designer Name (Practical - Psychological Considerations)
what we think about ourselves (self feedback) - body image - body cathexis (satisfaction) - self esteem
manufacturer reputation
motivations - Ex. boredom - curiosity - rebel against convention - desire for self-assertion - desire for companionship
outset (start or beginning)

49. Shopping (Sources)
fashion moves horizontally between groups of similar social levels. Fashion leaders within a group - particular age groups - socioeconomic status (ex. college students - high school students - teachers)
look at stores and compare
design elements may change even though the style itself remains popular
after a fashion dies - it may resurface

50. Style/Fashion Levels (Fashion Considerations)
adopt relatively early - not before it is established as fashion
fashion is a luxury - a discretionary purchase - recession - money spent on investments - good economy - more discretionary income
normal cycle affected for some reason - Ex. season - social - economy - political event
type of item