Test your basic knowledge |

Fashion Industry

Subject : industries

Instructions:

Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can study here.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.

1. Fashion Leaders
adopt relatively early - not before it is established as fashion
ease of care
adopt at markdown price
innovators; small percent of consumers - start fashion by discovering and wearing a style -

2. Performance/Care (Practical - Psychological Considerations)
ex. Style.com - latest shows; other websites
what we think about ourselves (self feedback) - body image - body cathexis (satisfaction) - self esteem
ease of care
adopt relatively early - not before it is established as fashion

3. Cyclical Theory (Historical Theory)
fads - comes and goes in a single season
survey - consumer groups - in-store informal interviews
straight - tubular - bell shape - back fullness
TV shows that start trends

4. Close Out Price
inal stages
adopt at markdown price
as fashion increases in popularity
fashion moves horizontally between groups of similar social levels. Fashion leaders within a group - particular age groups - socioeconomic status (ex. college students - high school students - teachers)

5. Psycho-graphics
surface interest
subjective characteristics that deal with feel and touch; more than absolute numbers - Ex. religious beliefs - fashion interests - etc.
cyclical theory - pendulum of fashion - recycling fashion
normal cycle affected for some reason - Ex. season - social - economy - political event

6. Diffusion
normal cycle affected for some reason - Ex. season - social - economy - political event
distinctive individual qualities - personal attributes - attitude - values - lifestyles
describes how fashion styles filter through consumer groups - Ex. age groups - geographic groups - socioeconomic groups
younger or lower class initiate fashion - upper classes accept. Ex. jeans: first from farmers (utilitarian) - now staple and all classes wear

7. Workmanship/Quality (Practical - Psychological Considerations)
outset (start or beginning)
ease of care
how well made
adopt at markdown price

8. Early Majority/Majority
usefulness
mass acceptance
gradual change
fashion moves horizontally between groups of similar social levels. Fashion leaders within a group - particular age groups - socioeconomic status (ex. college students - high school students - teachers)

9. Trade Magazines (Sources)
latest fashion business and trade for industry professionals - Ex. WWD
crucial step
look at latest fashions on the runway
manufacturer reputation

10. Demographics
objective characteristics that can be quantified - Ex. population and birth rate - geographic concentration of the population - age and aging of the population
does not determine fashion acceptance
ex. Style.com - latest shows; other websites
survey - consumer groups - in-store informal interviews

11. Political Views
fashion moves horizontally between groups of similar social levels. Fashion leaders within a group - particular age groups - socioeconomic status (ex. college students - high school students - teachers)
TV shows that start trends
manufacturer reputation
Inhibit or advance fashion. 1. War (WWII - rationing) 2. Political relations with other countries 3. Legislation 4. Political change

12. Technological Developments
the process by which a style is accepted; taking style from other people
fiber - manufacturing - ready-to-wear
design elements may change even though the style itself remains popular
innovators; small percent of consumers - start fashion by discovering and wearing a style -

13. Moderate/Popular Level Price
often ends in excess. Everyone wears it; available in many different stylistic elements
adopt at markdown price
as fashion increases in popularity
innovators; small percent of consumers - start fashion by discovering and wearing a style -

14. Color Services (Sources)
trends services - Ex. Fashion Snoops - Cotton Inc.
how well made
outset (start or beginning)
predict colors people will be wearing in the future - Ex. Color Association

15. Self-concept
manufacturer reputation
look at past sales to predict future trends
what we think about ourselves (self feedback) - body image - body cathexis (satisfaction) - self esteem
survey - consumer groups - in-store informal interviews

16. Fashion Services (Sources)
trends services - Ex. Fashion Snoops - Cotton Inc.
describes how fashion styles filter through consumer groups - Ex. age groups - geographic groups - socioeconomic groups
the process by which a style is accepted; taking style from other people
Inhibit or advance fashion. 1. War (WWII - rationing) 2. Political relations with other countries 3. Legislation 4. Political change

17. Brand/Designer Name (Practical - Psychological Considerations)
trends services - Ex. Fashion Snoops - Cotton Inc.
normal cycle affected for some reason - Ex. season - social - economy - political event
manufacturer reputation
often ends in excess. Everyone wears it; available in many different stylistic elements

18. Trickle-down

19. The fashion movement is...
often ends in excess. Everyone wears it; available in many different stylistic elements
usefulness
evolutionary - not revolutionary; slow changing - subtle changes. Consumers d - not like sudden change. Not dependent on sales promotion.
ease of care

20. Reoccurring Cycles
manufacturer reputation
after a fashion dies - it may resurface
the process by which a style is accepted; taking style from other people
usually most important

21. Shopping (Sources)
usefulness
look at stores and compare
boutiques - designer shops - fine specialty stores
similar to shopping stores

22. Hal - Effect
the process by which a style is accepted; taking style from other people
younger or lower class initiate fashion - upper classes accept. Ex. jeans: first from farmers (utilitarian) - now staple and all classes wear
continuing influence on the first impression
look at latest fashions on the runway

23. Adoption
the process by which a style is accepted; taking style from other people
consumer. Industry listens to consumer
price moderate - risk low
as fashion increases in popularity

24. Laggards
latest fashion business and trade for industry professionals - Ex. WWD
adopt at markdown price
look at latest fashions on the runway
normal cycle affected for some reason - Ex. season - social - economy - political event

25. Late Majority
manufacturer reputation
describes how fashion styles filter through consumer groups - Ex. age groups - geographic groups - socioeconomic groups
younger or lower class initiate fashion - upper classes accept. Ex. jeans: first from farmers (utilitarian) - now staple and all classes wear
price moderate - risk low

26. Texture/Fabrication (Fashion Considerations)
fashion is a luxury - a discretionary purchase - recession - money spent on investments - good economy - more discretionary income
surface interest
Inhibit or advance fashion. 1. War (WWII - rationing) 2. Political relations with other countries 3. Legislation 4. Political change
latest fashion business and trade for industry professionals - Ex. WWD

27. Style/Fashion Levels (Fashion Considerations)
describes how fashion styles filter through consumer groups - Ex. age groups - geographic groups - socioeconomic groups
ease of care
distinctive individual qualities - personal attributes - attitude - values - lifestyles
type of item

28. Websites (Sources)
ex. Style.com - latest shows; other websites
innovators; small percent of consumers - start fashion by discovering and wearing a style -
survey - consumer groups - in-store informal interviews
fads - comes and goes in a single season

29. Fashion
often ends in excess. Everyone wears it; available in many different stylistic elements
consumer. Industry listens to consumer
type of item
motivations - Ex. boredom - curiosity - rebel against convention - desire for self-assertion - desire for companionship

30. Successful Merchandising
adopt relatively early - not before it is established as fashion
outset (start or beginning)
need clear cut policy on which fashion stages they wish to deal with
collective taste in fashion formed by consumers similarly influenced by environmental factors - collective idea as a society. ex. (t-shirts - sweatshirts)

31. Historical Theory
cyclical theory - pendulum of fashion - recycling fashion
often ends in excess. Everyone wears it; available in many different stylistic elements
need clear cut policy on which fashion stages they wish to deal with
price moderate - risk low

32. Short-lived (Length of Cycles)
crucial step
the process by which a style is accepted; taking style from other people
fads - comes and goes in a single season
gradual change

33. Evolution
gradual change
mass acceptance
classics - never becomes completely obsolete
trends services - Ex. Fashion Snoops - Cotton Inc.

34. Interrupted/Prolonged Cycle (Length of Cycles)
cyclical theory - pendulum of fashion - recycling fashion
straight - tubular - bell shape - back fullness
normal cycle affected for some reason - Ex. season - social - economy - political event
adopt at markdown price

35. Exclusive Shops
boutiques - designer shops - fine specialty stores
need clear cut policy on which fashion stages they wish to deal with
look at past sales to predict future trends
as fashion increases in popularity

36. Fit (Practical - Psychological Considerations)
trends services - Ex. Fashion Snoops - Cotton Inc.
surface interest
fashion moves horizontally between groups of similar social levels. Fashion leaders within a group - particular age groups - socioeconomic status (ex. college students - high school students - teachers)
crucial step

37. Video - Services and Television (Sources)
usually most important
TV shows that start trends
upper class initiates fashion for status purposes - lower classes imitate - after lower class adopts - upper class discards and adopts a new fashion to assert it's superior position
price moderate - risk low

38. Evaluating Fashion Collections (Sources)
subjective characteristics that deal with feel and touch; more than absolute numbers - Ex. religious beliefs - fashion interests - etc.
continuing influence on the first impression
look at latest fashions on the runway
price moderate - risk low

39. Sales Records (Sources)
consumer. Industry listens to consumer
objective characteristics that can be quantified - Ex. population and birth rate - geographic concentration of the population - age and aging of the population
look at past sales to predict future trends
price moderate - risk low

40. Fashion is created by the...
gradual change
innovators; small percent of consumers - start fashion by discovering and wearing a style -
straight - tubular - bell shape - back fullness
consumer. Industry listens to consumer

41. Fashion Adoption
describes how fashion styles filter through consumer groups - Ex. age groups - geographic groups - socioeconomic groups
the process by which a style is accepted
ex. Style.com - latest shows; other websites
manufacturer reputation

42. Price
does not determine fashion acceptance
objective characteristics that can be quantified - Ex. population and birth rate - geographic concentration of the population - age and aging of the population
innovators; small percent of consumers - start fashion by discovering and wearing a style -
collective taste in fashion formed by consumers similarly influenced by environmental factors - collective idea as a society. ex. (t-shirts - sweatshirts)

43. Markdown
continuing influence on the first impression
type of item
TV shows that start trends
during decline stage - these begin as consumers will n - longer pay full price

44. Color (Fashion Considerations)
surface interest
usually most important
usefulness
straight - tubular - bell shape - back fullness

45. Price (Practical - Psychological Considerations)
trends services - Ex. Fashion Snoops - Cotton Inc.
collective taste in fashion formed by consumers similarly influenced by environmental factors - collective idea as a society. ex. (t-shirts - sweatshirts)
most important for average consumer
describes how fashion styles filter through consumer groups - Ex. age groups - geographic groups - socioeconomic groups

46. Personality
does not determine fashion acceptance
distinctive individual qualities - personal attributes - attitude - values - lifestyles
as fashion increases in popularity
ex. Style.com - latest shows; other websites

47. Economic Conditions
look at latest fashions on the runway
price moderate - risk low
fashion is a luxury - a discretionary purchase - recession - money spent on investments - good economy - more discretionary income
subjective characteristics that deal with feel and touch; more than absolute numbers - Ex. religious beliefs - fashion interests - etc.

48. Appropriateness (Practical - Psychological Considerations)
usually most important
usefulness
distinctive individual qualities - personal attributes - attitude - values - lifestyles
the process by which a style is accepted

49. Collective Selection
cyclical theory - pendulum of fashion - recycling fashion
fashion is a luxury - a discretionary purchase - recession - money spent on investments - good economy - more discretionary income
continuing influence on the first impression
collective taste in fashion formed by consumers similarly influenced by environmental factors - collective idea as a society. ex. (t-shirts - sweatshirts)

50. Cycles within Cycle (Length of Cycles)
classics - never becomes completely obsolete
design elements may change even though the style itself remains popular
does not determine fashion acceptance
continuing influence on the first impression