Test your basic knowledge |

Fashion Industry

Subject : industries

Instructions:

Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can study here.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.

1. Demographics
classics - never becomes completely obsolete
objective characteristics that can be quantified - Ex. population and birth rate - geographic concentration of the population - age and aging of the population
ease of care
outset (start or beginning)

2. Late Majority
similar to shopping stores
objective characteristics that can be quantified - Ex. population and birth rate - geographic concentration of the population - age and aging of the population
type of item
price moderate - risk low

3. Color (Fashion Considerations)
similar to shopping stores
cyclical theory - pendulum of fashion - recycling fashion
usually most important
survey - consumer groups - in-store informal interviews

4. Early Majority/Majority
predict colors people will be wearing in the future - Ex. Color Association
mass acceptance
need clear cut policy on which fashion stages they wish to deal with
as fashion increases in popularity

5. Highest Price
classics - never becomes completely obsolete
usually most important
outset (start or beginning)
upper class initiates fashion for status purposes - lower classes imitate - after lower class adopts - upper class discards and adopts a new fashion to assert it's superior position

6. Style/Fashion Levels (Fashion Considerations)
inal stages
type of item
manufacturer reputation
ex. Style.com - latest shows; other websites

7. Cycles within Cycle (Length of Cycles)
design elements may change even though the style itself remains popular
adopt relatively early - not before it is established as fashion
trends services - Ex. Fashion Snoops - Cotton Inc.
mass acceptance

8. Technological Developments
fiber - manufacturing - ready-to-wear
look at latest fashions on the runway
fads - comes and goes in a single season
outset (start or beginning)

9. Moderate/Popular Level Price
as fashion increases in popularity
consumer. Industry listens to consumer
design elements may change even though the style itself remains popular
straight - tubular - bell shape - back fullness

10. Historical Theory
during decline stage - these begin as consumers will n - longer pay full price
ease of care
fashion is a luxury - a discretionary purchase - recession - money spent on investments - good economy - more discretionary income
cyclical theory - pendulum of fashion - recycling fashion

11. Cyclical Theory (Historical Theory)
surface interest
design elements may change even though the style itself remains popular
fashion is a luxury - a discretionary purchase - recession - money spent on investments - good economy - more discretionary income
straight - tubular - bell shape - back fullness

12. Stereotype (Formation)
during decline stage - these begin as consumers will n - longer pay full price
upper class initiates fashion for status purposes - lower classes imitate - after lower class adopts - upper class discards and adopts a new fashion to assert it's superior position
individuals are grouped according to some visual trait and thereby presumed to possess similar personality or behavioral characteristics
the process by which a style is accepted; taking style from other people

13. Appropriateness (Practical - Psychological Considerations)
collective taste in fashion formed by consumers similarly influenced by environmental factors - collective idea as a society. ex. (t-shirts - sweatshirts)
usefulness
look at latest fashions on the runway
what we think about ourselves (self feedback) - body image - body cathexis (satisfaction) - self esteem

14. Political Views
Inhibit or advance fashion. 1. War (WWII - rationing) 2. Political relations with other countries 3. Legislation 4. Political change
adopt relatively early - not before it is established as fashion
survey - consumer groups - in-store informal interviews
what we think about ourselves (self feedback) - body image - body cathexis (satisfaction) - self esteem

15. Interrupted/Prolonged Cycle (Length of Cycles)
survey - consumer groups - in-store informal interviews
normal cycle affected for some reason - Ex. season - social - economy - political event
describes how fashion styles filter through consumer groups - Ex. age groups - geographic groups - socioeconomic groups
look at past sales to predict future trends

16. Long Lived (Length of Cycles)
younger or lower class initiate fashion - upper classes accept. Ex. jeans: first from farmers (utilitarian) - now staple and all classes wear
classics - never becomes completely obsolete
how well made
fads - comes and goes in a single season

17. Evolution
gradual change
outset (start or beginning)
boutiques - designer shops - fine specialty stores
objective characteristics that can be quantified - Ex. population and birth rate - geographic concentration of the population - age and aging of the population

18. Hal - Effect
the process by which a style is accepted
surface interest
mass acceptance
continuing influence on the first impression

19. Catalogs (Sources)
younger or lower class initiate fashion - upper classes accept. Ex. jeans: first from farmers (utilitarian) - now staple and all classes wear
evolutionary - not revolutionary; slow changing - subtle changes. Consumers d - not like sudden change. Not dependent on sales promotion.
price moderate - risk low
similar to shopping stores

20. Trickle-down

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21. Color Services (Sources)
look at latest fashions on the runway
predict colors people will be wearing in the future - Ex. Color Association
how well made
similar to shopping stores

22. Markdown
what we think about ourselves (self feedback) - body image - body cathexis (satisfaction) - self esteem
inal stages
usually most important
during decline stage - these begin as consumers will n - longer pay full price

23. Close Out Price
fiber - manufacturing - ready-to-wear
similar to shopping stores
price moderate - risk low
inal stages

24. Economic Conditions
fashion is a luxury - a discretionary purchase - recession - money spent on investments - good economy - more discretionary income
fiber - manufacturing - ready-to-wear
younger or lower class initiate fashion - upper classes accept. Ex. jeans: first from farmers (utilitarian) - now staple and all classes wear
mass acceptance

25. Personality
distinctive individual qualities - personal attributes - attitude - values - lifestyles
after a fashion dies - it may resurface
crucial step
subjective characteristics that deal with feel and touch; more than absolute numbers - Ex. religious beliefs - fashion interests - etc.

26. The fashion movement is...
classics - never becomes completely obsolete
evolutionary - not revolutionary; slow changing - subtle changes. Consumers d - not like sudden change. Not dependent on sales promotion.
motivations - Ex. boredom - curiosity - rebel against convention - desire for self-assertion - desire for companionship
manufacturer reputation

27. Fashion Services (Sources)
distinctive individual qualities - personal attributes - attitude - values - lifestyles
does not determine fashion acceptance
trends services - Ex. Fashion Snoops - Cotton Inc.
objective characteristics that can be quantified - Ex. population and birth rate - geographic concentration of the population - age and aging of the population

28. Sales Records (Sources)
fashion moves horizontally between groups of similar social levels. Fashion leaders within a group - particular age groups - socioeconomic status (ex. college students - high school students - teachers)
normal cycle affected for some reason - Ex. season - social - economy - political event
look at past sales to predict future trends
usually most important

29. Early Adapters
younger or lower class initiate fashion - upper classes accept. Ex. jeans: first from farmers (utilitarian) - now staple and all classes wear
most important for average consumer
adopt relatively early - not before it is established as fashion
fads - comes and goes in a single season

30. Workmanship/Quality (Practical - Psychological Considerations)
ex. Style.com - latest shows; other websites
how well made
TV shows that start trends
surface interest

31. Price (Practical - Psychological Considerations)
collective taste in fashion formed by consumers similarly influenced by environmental factors - collective idea as a society. ex. (t-shirts - sweatshirts)
design elements may change even though the style itself remains popular
as fashion increases in popularity
most important for average consumer

32. Shopping (Sources)
younger or lower class initiate fashion - upper classes accept. Ex. jeans: first from farmers (utilitarian) - now staple and all classes wear
look at stores and compare
innovators; small percent of consumers - start fashion by discovering and wearing a style -
usefulness

33. Psychological Theory
need clear cut policy on which fashion stages they wish to deal with
type of item
motivations - Ex. boredom - curiosity - rebel against convention - desire for self-assertion - desire for companionship
what we think about ourselves (self feedback) - body image - body cathexis (satisfaction) - self esteem

34. Evaluating Fashion Collections (Sources)
often ends in excess. Everyone wears it; available in many different stylistic elements
look at latest fashions on the runway
fiber - manufacturing - ready-to-wear
consumer. Industry listens to consumer

35. Successful Merchandising
predict colors people will be wearing in the future - Ex. Color Association
trends services - Ex. Fashion Snoops - Cotton Inc.
look at stores and compare
need clear cut policy on which fashion stages they wish to deal with

36. Websites (Sources)
manufacturer reputation
gradual change
ex. Style.com - latest shows; other websites
type of item

37. Fit (Practical - Psychological Considerations)
look at past sales to predict future trends
design elements may change even though the style itself remains popular
crucial step
upper class initiates fashion for status purposes - lower classes imitate - after lower class adopts - upper class discards and adopts a new fashion to assert it's superior position

38. Collective Selection
continuing influence on the first impression
collective taste in fashion formed by consumers similarly influenced by environmental factors - collective idea as a society. ex. (t-shirts - sweatshirts)
outset (start or beginning)
design elements may change even though the style itself remains popular

39. Fashion is created by the...
consumer. Industry listens to consumer
ex. Style.com - latest shows; other websites
surface interest
usually most important

40. Trickle-across
type of item
collective taste in fashion formed by consumers similarly influenced by environmental factors - collective idea as a society. ex. (t-shirts - sweatshirts)
fashion moves horizontally between groups of similar social levels. Fashion leaders within a group - particular age groups - socioeconomic status (ex. college students - high school students - teachers)
manufacturer reputation

41. Diffusion
inal stages
describes how fashion styles filter through consumer groups - Ex. age groups - geographic groups - socioeconomic groups
gradual change
survey - consumer groups - in-store informal interviews

42. Video - Services and Television (Sources)
TV shows that start trends
design elements may change even though the style itself remains popular
ease of care
Inhibit or advance fashion. 1. War (WWII - rationing) 2. Political relations with other countries 3. Legislation 4. Political change

43. Brand/Designer Name (Practical - Psychological Considerations)
design elements may change even though the style itself remains popular
manufacturer reputation
usually most important
innovators; small percent of consumers - start fashion by discovering and wearing a style -

44. Fashion
look at past sales to predict future trends
the process by which a style is accepted; taking style from other people
need clear cut policy on which fashion stages they wish to deal with
often ends in excess. Everyone wears it; available in many different stylistic elements

45. Price
does not determine fashion acceptance
after a fashion dies - it may resurface
most important for average consumer
often ends in excess. Everyone wears it; available in many different stylistic elements

46. Fashion Leaders
look at past sales to predict future trends
cyclical theory - pendulum of fashion - recycling fashion
innovators; small percent of consumers - start fashion by discovering and wearing a style -
collective taste in fashion formed by consumers similarly influenced by environmental factors - collective idea as a society. ex. (t-shirts - sweatshirts)

47. Performance/Care (Practical - Psychological Considerations)
type of item
cyclical theory - pendulum of fashion - recycling fashion
ease of care
innovators; small percent of consumers - start fashion by discovering and wearing a style -

48. Reoccurring Cycles
does not determine fashion acceptance
look at latest fashions on the runway
price moderate - risk low
after a fashion dies - it may resurface

49. Adoption
the process by which a style is accepted; taking style from other people
outset (start or beginning)
most important for average consumer
consumer. Industry listens to consumer

50. Self-concept
straight - tubular - bell shape - back fullness
most important for average consumer
similar to shopping stores
what we think about ourselves (self feedback) - body image - body cathexis (satisfaction) - self esteem