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Test your basic knowledge |
Fashion Industry
Start Test
Study First
Subject
:
industries
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Style/Fashion Levels (Fashion Considerations)
collective taste in fashion formed by consumers similarly influenced by environmental factors - collective idea as a society. ex. (t-shirts - sweatshirts)
crucial step
type of item
price moderate - risk low
2. Fashion is created by the...
price moderate - risk low
outset (start or beginning)
trends services - Ex. Fashion Snoops - Cotton Inc.
consumer. Industry listens to consumer
3. Markdown
during decline stage - these begin as consumers will n - longer pay full price
distinctive individual qualities - personal attributes - attitude - values - lifestyles
ex. Style.com - latest shows; other websites
fiber - manufacturing - ready-to-wear
4. Color (Fashion Considerations)
continuing influence on the first impression
adopt relatively early - not before it is established as fashion
price moderate - risk low
usually most important
5. Exclusive Shops
fads - comes and goes in a single season
boutiques - designer shops - fine specialty stores
manufacturer reputation
TV shows that start trends
6. Self-concept
individuals are grouped according to some visual trait and thereby presumed to possess similar personality or behavioral characteristics
what we think about ourselves (self feedback) - body image - body cathexis (satisfaction) - self esteem
surface interest
need clear cut policy on which fashion stages they wish to deal with
7. Cycles within Cycle (Length of Cycles)
TV shows that start trends
surface interest
design elements may change even though the style itself remains popular
subjective characteristics that deal with feel and touch; more than absolute numbers - Ex. religious beliefs - fashion interests - etc.
8. Texture/Fabrication (Fashion Considerations)
normal cycle affected for some reason - Ex. season - social - economy - political event
TV shows that start trends
look at past sales to predict future trends
surface interest
9. Late Majority
outset (start or beginning)
fads - comes and goes in a single season
price moderate - risk low
motivations - Ex. boredom - curiosity - rebel against convention - desire for self-assertion - desire for companionship
10. Catalogs (Sources)
as fashion increases in popularity
individuals are grouped according to some visual trait and thereby presumed to possess similar personality or behavioral characteristics
similar to shopping stores
inal stages
11. Price
adopt at markdown price
straight - tubular - bell shape - back fullness
does not determine fashion acceptance
mass acceptance
12. Shopping (Sources)
look at past sales to predict future trends
look at stores and compare
adopt relatively early - not before it is established as fashion
often ends in excess. Everyone wears it; available in many different stylistic elements
13. Brand/Designer Name (Practical - Psychological Considerations)
manufacturer reputation
does not determine fashion acceptance
during decline stage - these begin as consumers will n - longer pay full price
what we think about ourselves (self feedback) - body image - body cathexis (satisfaction) - self esteem
14. Laggards
adopt at markdown price
fashion is a luxury - a discretionary purchase - recession - money spent on investments - good economy - more discretionary income
fads - comes and goes in a single season
how well made
15. Diffusion
describes how fashion styles filter through consumer groups - Ex. age groups - geographic groups - socioeconomic groups
latest fashion business and trade for industry professionals - Ex. WWD
does not determine fashion acceptance
type of item
16. Video - Services and Television (Sources)
need clear cut policy on which fashion stages they wish to deal with
TV shows that start trends
design elements may change even though the style itself remains popular
usually most important
17. Appropriateness (Practical - Psychological Considerations)
the process by which a style is accepted
fiber - manufacturing - ready-to-wear
usefulness
subjective characteristics that deal with feel and touch; more than absolute numbers - Ex. religious beliefs - fashion interests - etc.
18. The fashion movement is...
as fashion increases in popularity
evolutionary - not revolutionary; slow changing - subtle changes. Consumers d - not like sudden change. Not dependent on sales promotion.
predict colors people will be wearing in the future - Ex. Color Association
crucial step
19. Interrupted/Prolonged Cycle (Length of Cycles)
normal cycle affected for some reason - Ex. season - social - economy - political event
gradual change
classics - never becomes completely obsolete
predict colors people will be wearing in the future - Ex. Color Association
20. Fashion Adoption
the process by which a style is accepted
motivations - Ex. boredom - curiosity - rebel against convention - desire for self-assertion - desire for companionship
younger or lower class initiate fashion - upper classes accept. Ex. jeans: first from farmers (utilitarian) - now staple and all classes wear
adopt relatively early - not before it is established as fashion
21. Price (Practical - Psychological Considerations)
the process by which a style is accepted; taking style from other people
gradual change
outset (start or beginning)
most important for average consumer
22. Psychological Theory
outset (start or beginning)
look at latest fashions on the runway
motivations - Ex. boredom - curiosity - rebel against convention - desire for self-assertion - desire for companionship
fiber - manufacturing - ready-to-wear
23. Workmanship/Quality (Practical - Psychological Considerations)
boutiques - designer shops - fine specialty stores
how well made
individuals are grouped according to some visual trait and thereby presumed to possess similar personality or behavioral characteristics
predict colors people will be wearing in the future - Ex. Color Association
24. Early Majority/Majority
ease of care
motivations - Ex. boredom - curiosity - rebel against convention - desire for self-assertion - desire for companionship
mass acceptance
individuals are grouped according to some visual trait and thereby presumed to possess similar personality or behavioral characteristics
25. Websites (Sources)
describes how fashion styles filter through consumer groups - Ex. age groups - geographic groups - socioeconomic groups
fashion moves horizontally between groups of similar social levels. Fashion leaders within a group - particular age groups - socioeconomic status (ex. college students - high school students - teachers)
ex. Style.com - latest shows; other websites
consumer. Industry listens to consumer
26. Personality
distinctive individual qualities - personal attributes - attitude - values - lifestyles
classics - never becomes completely obsolete
continuing influence on the first impression
what we think about ourselves (self feedback) - body image - body cathexis (satisfaction) - self esteem
27. Evaluating Fashion Collections (Sources)
most important for average consumer
crucial step
look at latest fashions on the runway
continuing influence on the first impression
28. Moderate/Popular Level Price
as fashion increases in popularity
Inhibit or advance fashion. 1. War (WWII - rationing) 2. Political relations with other countries 3. Legislation 4. Political change
mass acceptance
surface interest
29. Trickle-down
30. Close Out Price
inal stages
during decline stage - these begin as consumers will n - longer pay full price
similar to shopping stores
cyclical theory - pendulum of fashion - recycling fashion
31. Stereotype (Formation)
individuals are grouped according to some visual trait and thereby presumed to possess similar personality or behavioral characteristics
after a fashion dies - it may resurface
consumer. Industry listens to consumer
usually most important
32. Reoccurring Cycles
upper class initiates fashion for status purposes - lower classes imitate - after lower class adopts - upper class discards and adopts a new fashion to assert it's superior position
inal stages
after a fashion dies - it may resurface
consumer. Industry listens to consumer
33. Sales Records (Sources)
look at past sales to predict future trends
survey - consumer groups - in-store informal interviews
price moderate - risk low
gradual change
34. Fashion
adopt at markdown price
often ends in excess. Everyone wears it; available in many different stylistic elements
inal stages
most important for average consumer
35. Performance/Care (Practical - Psychological Considerations)
ease of care
normal cycle affected for some reason - Ex. season - social - economy - political event
adopt at markdown price
similar to shopping stores
36. Long Lived (Length of Cycles)
the process by which a style is accepted; taking style from other people
inal stages
classics - never becomes completely obsolete
how well made
37. Fashion Services (Sources)
during decline stage - these begin as consumers will n - longer pay full price
trends services - Ex. Fashion Snoops - Cotton Inc.
objective characteristics that can be quantified - Ex. population and birth rate - geographic concentration of the population - age and aging of the population
straight - tubular - bell shape - back fullness
38. Color Services (Sources)
predict colors people will be wearing in the future - Ex. Color Association
the process by which a style is accepted
distinctive individual qualities - personal attributes - attitude - values - lifestyles
design elements may change even though the style itself remains popular
39. Fashion Leaders
collective taste in fashion formed by consumers similarly influenced by environmental factors - collective idea as a society. ex. (t-shirts - sweatshirts)
during decline stage - these begin as consumers will n - longer pay full price
look at past sales to predict future trends
innovators; small percent of consumers - start fashion by discovering and wearing a style -
40. Trade Magazines (Sources)
latest fashion business and trade for industry professionals - Ex. WWD
after a fashion dies - it may resurface
surface interest
does not determine fashion acceptance
41. Economic Conditions
as fashion increases in popularity
fashion is a luxury - a discretionary purchase - recession - money spent on investments - good economy - more discretionary income
price moderate - risk low
trends services - Ex. Fashion Snoops - Cotton Inc.
42. Adoption
innovators; small percent of consumers - start fashion by discovering and wearing a style -
the process by which a style is accepted; taking style from other people
manufacturer reputation
collective taste in fashion formed by consumers similarly influenced by environmental factors - collective idea as a society. ex. (t-shirts - sweatshirts)
43. Early Adapters
adopt relatively early - not before it is established as fashion
crucial step
upper class initiates fashion for status purposes - lower classes imitate - after lower class adopts - upper class discards and adopts a new fashion to assert it's superior position
usefulness
44. Technological Developments
ex. Style.com - latest shows; other websites
during decline stage - these begin as consumers will n - longer pay full price
cyclical theory - pendulum of fashion - recycling fashion
fiber - manufacturing - ready-to-wear
45. Fit (Practical - Psychological Considerations)
look at latest fashions on the runway
mass acceptance
straight - tubular - bell shape - back fullness
crucial step
46. Consumer Research (Sources)
normal cycle affected for some reason - Ex. season - social - economy - political event
survey - consumer groups - in-store informal interviews
describes how fashion styles filter through consumer groups - Ex. age groups - geographic groups - socioeconomic groups
collective taste in fashion formed by consumers similarly influenced by environmental factors - collective idea as a society. ex. (t-shirts - sweatshirts)
47. Evolution
gradual change
TV shows that start trends
usefulness
ease of care
48. Successful Merchandising
ease of care
look at latest fashions on the runway
need clear cut policy on which fashion stages they wish to deal with
survey - consumer groups - in-store informal interviews
49. Cyclical Theory (Historical Theory)
straight - tubular - bell shape - back fullness
during decline stage - these begin as consumers will n - longer pay full price
outset (start or beginning)
manufacturer reputation
50. Demographics
describes how fashion styles filter through consumer groups - Ex. age groups - geographic groups - socioeconomic groups
during decline stage - these begin as consumers will n - longer pay full price
objective characteristics that can be quantified - Ex. population and birth rate - geographic concentration of the population - age and aging of the population
classics - never becomes completely obsolete