Test your basic knowledge |

Fashion Industry

Subject : industries

Instructions:

Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can study here.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.

1. Early Adapters
look at stores and compare
adopt relatively early - not before it is established as fashion
classics - never becomes completely obsolete
fiber - manufacturing - ready-to-wear

2. Workmanship/Quality (Practical - Psychological Considerations)
evolutionary - not revolutionary; slow changing - subtle changes. Consumers d - not like sudden change. Not dependent on sales promotion.
how well made
what we think about ourselves (self feedback) - body image - body cathexis (satisfaction) - self esteem
ease of care

3. Evolution
objective characteristics that can be quantified - Ex. population and birth rate - geographic concentration of the population - age and aging of the population
look at past sales to predict future trends
gradual change
distinctive individual qualities - personal attributes - attitude - values - lifestyles

4. Laggards
younger or lower class initiate fashion - upper classes accept. Ex. jeans: first from farmers (utilitarian) - now staple and all classes wear
continuing influence on the first impression
adopt at markdown price
survey - consumer groups - in-store informal interviews

5. Cycles within Cycle (Length of Cycles)
trends services - Ex. Fashion Snoops - Cotton Inc.
younger or lower class initiate fashion - upper classes accept. Ex. jeans: first from farmers (utilitarian) - now staple and all classes wear
adopt relatively early - not before it is established as fashion
design elements may change even though the style itself remains popular

6. Technological Developments
look at past sales to predict future trends
fiber - manufacturing - ready-to-wear
collective taste in fashion formed by consumers similarly influenced by environmental factors - collective idea as a society. ex. (t-shirts - sweatshirts)
mass acceptance

7. Price (Practical - Psychological Considerations)
fashion moves horizontally between groups of similar social levels. Fashion leaders within a group - particular age groups - socioeconomic status (ex. college students - high school students - teachers)
most important for average consumer
boutiques - designer shops - fine specialty stores
individuals are grouped according to some visual trait and thereby presumed to possess similar personality or behavioral characteristics

8. Exclusive Shops
distinctive individual qualities - personal attributes - attitude - values - lifestyles
boutiques - designer shops - fine specialty stores
continuing influence on the first impression
usually most important

9. Moderate/Popular Level Price
straight - tubular - bell shape - back fullness
as fashion increases in popularity
the process by which a style is accepted
innovators; small percent of consumers - start fashion by discovering and wearing a style -

10. Economic Conditions
gradual change
fashion is a luxury - a discretionary purchase - recession - money spent on investments - good economy - more discretionary income
subjective characteristics that deal with feel and touch; more than absolute numbers - Ex. religious beliefs - fashion interests - etc.
manufacturer reputation

11. Close Out Price
inal stages
boutiques - designer shops - fine specialty stores
straight - tubular - bell shape - back fullness
continuing influence on the first impression

12. Cyclical Theory (Historical Theory)
straight - tubular - bell shape - back fullness
collective taste in fashion formed by consumers similarly influenced by environmental factors - collective idea as a society. ex. (t-shirts - sweatshirts)
adopt relatively early - not before it is established as fashion
normal cycle affected for some reason - Ex. season - social - economy - political event

13. Color Services (Sources)
predict colors people will be wearing in the future - Ex. Color Association
upper class initiates fashion for status purposes - lower classes imitate - after lower class adopts - upper class discards and adopts a new fashion to assert it's superior position
fiber - manufacturing - ready-to-wear
continuing influence on the first impression

14. Psycho-graphics
upper class initiates fashion for status purposes - lower classes imitate - after lower class adopts - upper class discards and adopts a new fashion to assert it's superior position
subjective characteristics that deal with feel and touch; more than absolute numbers - Ex. religious beliefs - fashion interests - etc.
the process by which a style is accepted
normal cycle affected for some reason - Ex. season - social - economy - political event

15. Early Majority/Majority
mass acceptance
gradual change
ex. Style.com - latest shows; other websites
crucial step

16. Reoccurring Cycles
need clear cut policy on which fashion stages they wish to deal with
after a fashion dies - it may resurface
adopt relatively early - not before it is established as fashion
outset (start or beginning)

17. Texture/Fabrication (Fashion Considerations)
evolutionary - not revolutionary; slow changing - subtle changes. Consumers d - not like sudden change. Not dependent on sales promotion.
straight - tubular - bell shape - back fullness
surface interest
innovators; small percent of consumers - start fashion by discovering and wearing a style -

18. Self-concept
manufacturer reputation
what we think about ourselves (self feedback) - body image - body cathexis (satisfaction) - self esteem
during decline stage - these begin as consumers will n - longer pay full price
survey - consumer groups - in-store informal interviews

19. Fashion Adoption
gradual change
normal cycle affected for some reason - Ex. season - social - economy - political event
the process by which a style is accepted
what we think about ourselves (self feedback) - body image - body cathexis (satisfaction) - self esteem

20. Trickle-down

21. Diffusion
after a fashion dies - it may resurface
adopt at markdown price
fads - comes and goes in a single season
describes how fashion styles filter through consumer groups - Ex. age groups - geographic groups - socioeconomic groups

22. Historical Theory
crucial step
cyclical theory - pendulum of fashion - recycling fashion
look at past sales to predict future trends
price moderate - risk low

23. Performance/Care (Practical - Psychological Considerations)
crucial step
individuals are grouped according to some visual trait and thereby presumed to possess similar personality or behavioral characteristics
ease of care
outset (start or beginning)

24. Style/Fashion Levels (Fashion Considerations)
fashion is a luxury - a discretionary purchase - recession - money spent on investments - good economy - more discretionary income
normal cycle affected for some reason - Ex. season - social - economy - political event
type of item
straight - tubular - bell shape - back fullness

25. Catalogs (Sources)
often ends in excess. Everyone wears it; available in many different stylistic elements
similar to shopping stores
boutiques - designer shops - fine specialty stores
latest fashion business and trade for industry professionals - Ex. WWD

26. Personality
evolutionary - not revolutionary; slow changing - subtle changes. Consumers d - not like sudden change. Not dependent on sales promotion.
surface interest
continuing influence on the first impression
distinctive individual qualities - personal attributes - attitude - values - lifestyles

27. Color (Fashion Considerations)
after a fashion dies - it may resurface
usually most important
continuing influence on the first impression
survey - consumer groups - in-store informal interviews

28. Fashion Leaders
evolutionary - not revolutionary; slow changing - subtle changes. Consumers d - not like sudden change. Not dependent on sales promotion.
latest fashion business and trade for industry professionals - Ex. WWD
predict colors people will be wearing in the future - Ex. Color Association
innovators; small percent of consumers - start fashion by discovering and wearing a style -

29. Fashion is created by the...
consumer. Industry listens to consumer
mass acceptance
continuing influence on the first impression
survey - consumer groups - in-store informal interviews

30. Adoption
the process by which a style is accepted; taking style from other people
ex. Style.com - latest shows; other websites
fads - comes and goes in a single season
boutiques - designer shops - fine specialty stores

31. Trade Magazines (Sources)
boutiques - designer shops - fine specialty stores
latest fashion business and trade for industry professionals - Ex. WWD
type of item
subjective characteristics that deal with feel and touch; more than absolute numbers - Ex. religious beliefs - fashion interests - etc.

32. Trickle-across
fashion moves horizontally between groups of similar social levels. Fashion leaders within a group - particular age groups - socioeconomic status (ex. college students - high school students - teachers)
classics - never becomes completely obsolete
distinctive individual qualities - personal attributes - attitude - values - lifestyles
motivations - Ex. boredom - curiosity - rebel against convention - desire for self-assertion - desire for companionship

33. Markdown
crucial step
as fashion increases in popularity
during decline stage - these begin as consumers will n - longer pay full price
Inhibit or advance fashion. 1. War (WWII - rationing) 2. Political relations with other countries 3. Legislation 4. Political change

34. Shopping (Sources)
look at stores and compare
design elements may change even though the style itself remains popular
straight - tubular - bell shape - back fullness
after a fashion dies - it may resurface

35. Demographics
objective characteristics that can be quantified - Ex. population and birth rate - geographic concentration of the population - age and aging of the population
price moderate - risk low
look at stores and compare
trends services - Ex. Fashion Snoops - Cotton Inc.

36. Late Majority
does not determine fashion acceptance
evolutionary - not revolutionary; slow changing - subtle changes. Consumers d - not like sudden change. Not dependent on sales promotion.
price moderate - risk low
mass acceptance

37. Consumer Research (Sources)
survey - consumer groups - in-store informal interviews
how well made
type of item
fashion moves horizontally between groups of similar social levels. Fashion leaders within a group - particular age groups - socioeconomic status (ex. college students - high school students - teachers)

38. Successful Merchandising
does not determine fashion acceptance
manufacturer reputation
need clear cut policy on which fashion stages they wish to deal with
after a fashion dies - it may resurface

39. Trickle-up
trends services - Ex. Fashion Snoops - Cotton Inc.
the process by which a style is accepted
younger or lower class initiate fashion - upper classes accept. Ex. jeans: first from farmers (utilitarian) - now staple and all classes wear
latest fashion business and trade for industry professionals - Ex. WWD

40. Political Views
objective characteristics that can be quantified - Ex. population and birth rate - geographic concentration of the population - age and aging of the population
Inhibit or advance fashion. 1. War (WWII - rationing) 2. Political relations with other countries 3. Legislation 4. Political change
upper class initiates fashion for status purposes - lower classes imitate - after lower class adopts - upper class discards and adopts a new fashion to assert it's superior position
design elements may change even though the style itself remains popular

41. Appropriateness (Practical - Psychological Considerations)
usefulness
evolutionary - not revolutionary; slow changing - subtle changes. Consumers d - not like sudden change. Not dependent on sales promotion.
mass acceptance
often ends in excess. Everyone wears it; available in many different stylistic elements

42. Evaluating Fashion Collections (Sources)
as fashion increases in popularity
crucial step
look at latest fashions on the runway
often ends in excess. Everyone wears it; available in many different stylistic elements

43. Websites (Sources)
most important for average consumer
usually most important
ex. Style.com - latest shows; other websites
adopt relatively early - not before it is established as fashion

44. Collective Selection
evolutionary - not revolutionary; slow changing - subtle changes. Consumers d - not like sudden change. Not dependent on sales promotion.
survey - consumer groups - in-store informal interviews
collective taste in fashion formed by consumers similarly influenced by environmental factors - collective idea as a society. ex. (t-shirts - sweatshirts)
does not determine fashion acceptance

45. Stereotype (Formation)
need clear cut policy on which fashion stages they wish to deal with
individuals are grouped according to some visual trait and thereby presumed to possess similar personality or behavioral characteristics
ex. Style.com - latest shows; other websites
does not determine fashion acceptance

46. Long Lived (Length of Cycles)
upper class initiates fashion for status purposes - lower classes imitate - after lower class adopts - upper class discards and adopts a new fashion to assert it's superior position
classics - never becomes completely obsolete
price moderate - risk low
fiber - manufacturing - ready-to-wear

47. Fashion
Inhibit or advance fashion. 1. War (WWII - rationing) 2. Political relations with other countries 3. Legislation 4. Political change
upper class initiates fashion for status purposes - lower classes imitate - after lower class adopts - upper class discards and adopts a new fashion to assert it's superior position
often ends in excess. Everyone wears it; available in many different stylistic elements
how well made

48. Highest Price
mass acceptance
outset (start or beginning)
normal cycle affected for some reason - Ex. season - social - economy - political event
innovators; small percent of consumers - start fashion by discovering and wearing a style -

49. Fit (Practical - Psychological Considerations)
crucial step
distinctive individual qualities - personal attributes - attitude - values - lifestyles
subjective characteristics that deal with feel and touch; more than absolute numbers - Ex. religious beliefs - fashion interests - etc.
adopt at markdown price

50. Hal - Effect
after a fashion dies - it may resurface
manufacturer reputation
survey - consumer groups - in-store informal interviews
continuing influence on the first impression