Test your basic knowledge |

Fashion Industry

Subject : industries

Instructions:

Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can study here.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.

1. Catalogs (Sources)
describes how fashion styles filter through consumer groups - Ex. age groups - geographic groups - socioeconomic groups
similar to shopping stores
trends services - Ex. Fashion Snoops - Cotton Inc.
cyclical theory - pendulum of fashion - recycling fashion

2. Fit (Practical - Psychological Considerations)
fads - comes and goes in a single season
crucial step
classics - never becomes completely obsolete
continuing influence on the first impression

3. Highest Price
after a fashion dies - it may resurface
outset (start or beginning)
usually most important
most important for average consumer

4. Brand/Designer Name (Practical - Psychological Considerations)
ease of care
manufacturer reputation
cyclical theory - pendulum of fashion - recycling fashion
look at stores and compare

5. Workmanship/Quality (Practical - Psychological Considerations)
subjective characteristics that deal with feel and touch; more than absolute numbers - Ex. religious beliefs - fashion interests - etc.
usefulness
how well made
innovators; small percent of consumers - start fashion by discovering and wearing a style -

6. Self-concept
what we think about ourselves (self feedback) - body image - body cathexis (satisfaction) - self esteem
individuals are grouped according to some visual trait and thereby presumed to possess similar personality or behavioral characteristics
fashion moves horizontally between groups of similar social levels. Fashion leaders within a group - particular age groups - socioeconomic status (ex. college students - high school students - teachers)
does not determine fashion acceptance

7. Websites (Sources)
normal cycle affected for some reason - Ex. season - social - economy - political event
ex. Style.com - latest shows; other websites
manufacturer reputation
type of item

8. Trade Magazines (Sources)
latest fashion business and trade for industry professionals - Ex. WWD
continuing influence on the first impression
design elements may change even though the style itself remains popular
similar to shopping stores

9. Political Views
during decline stage - these begin as consumers will n - longer pay full price
Inhibit or advance fashion. 1. War (WWII - rationing) 2. Political relations with other countries 3. Legislation 4. Political change
survey - consumer groups - in-store informal interviews
boutiques - designer shops - fine specialty stores

10. Reoccurring Cycles
objective characteristics that can be quantified - Ex. population and birth rate - geographic concentration of the population - age and aging of the population
individuals are grouped according to some visual trait and thereby presumed to possess similar personality or behavioral characteristics
adopt relatively early - not before it is established as fashion
after a fashion dies - it may resurface

11. Trickle-down

12. Successful Merchandising
need clear cut policy on which fashion stages they wish to deal with
predict colors people will be wearing in the future - Ex. Color Association
usually most important
similar to shopping stores

13. Texture/Fabrication (Fashion Considerations)
fiber - manufacturing - ready-to-wear
outset (start or beginning)
survey - consumer groups - in-store informal interviews
surface interest

14. Evolution
surface interest
normal cycle affected for some reason - Ex. season - social - economy - political event
gradual change
innovators; small percent of consumers - start fashion by discovering and wearing a style -

15. Video - Services and Television (Sources)
TV shows that start trends
survey - consumer groups - in-store informal interviews
younger or lower class initiate fashion - upper classes accept. Ex. jeans: first from farmers (utilitarian) - now staple and all classes wear
what we think about ourselves (self feedback) - body image - body cathexis (satisfaction) - self esteem

16. Price
evolutionary - not revolutionary; slow changing - subtle changes. Consumers d - not like sudden change. Not dependent on sales promotion.
does not determine fashion acceptance
adopt at markdown price
upper class initiates fashion for status purposes - lower classes imitate - after lower class adopts - upper class discards and adopts a new fashion to assert it's superior position

17. Cycles within Cycle (Length of Cycles)
design elements may change even though the style itself remains popular
does not determine fashion acceptance
ease of care
survey - consumer groups - in-store informal interviews

18. Hal - Effect
fashion moves horizontally between groups of similar social levels. Fashion leaders within a group - particular age groups - socioeconomic status (ex. college students - high school students - teachers)
cyclical theory - pendulum of fashion - recycling fashion
continuing influence on the first impression
latest fashion business and trade for industry professionals - Ex. WWD

19. Personality
distinctive individual qualities - personal attributes - attitude - values - lifestyles
what we think about ourselves (self feedback) - body image - body cathexis (satisfaction) - self esteem
need clear cut policy on which fashion stages they wish to deal with
straight - tubular - bell shape - back fullness

20. Diffusion
describes how fashion styles filter through consumer groups - Ex. age groups - geographic groups - socioeconomic groups
look at stores and compare
objective characteristics that can be quantified - Ex. population and birth rate - geographic concentration of the population - age and aging of the population
survey - consumer groups - in-store informal interviews

21. Close Out Price
mass acceptance
straight - tubular - bell shape - back fullness
inal stages
price moderate - risk low

22. Exclusive Shops
boutiques - designer shops - fine specialty stores
innovators; small percent of consumers - start fashion by discovering and wearing a style -
ex. Style.com - latest shows; other websites
surface interest

23. Stereotype (Formation)
during decline stage - these begin as consumers will n - longer pay full price
continuing influence on the first impression
manufacturer reputation
individuals are grouped according to some visual trait and thereby presumed to possess similar personality or behavioral characteristics

24. Early Adapters
the process by which a style is accepted
after a fashion dies - it may resurface
adopt relatively early - not before it is established as fashion
look at past sales to predict future trends

25. Consumer Research (Sources)
survey - consumer groups - in-store informal interviews
as fashion increases in popularity
boutiques - designer shops - fine specialty stores
distinctive individual qualities - personal attributes - attitude - values - lifestyles

26. Shopping (Sources)
the process by which a style is accepted; taking style from other people
TV shows that start trends
survey - consumer groups - in-store informal interviews
look at stores and compare

27. Markdown
during decline stage - these begin as consumers will n - longer pay full price
adopt at markdown price
usefulness
latest fashion business and trade for industry professionals - Ex. WWD

28. Evaluating Fashion Collections (Sources)
crucial step
ease of care
look at latest fashions on the runway
motivations - Ex. boredom - curiosity - rebel against convention - desire for self-assertion - desire for companionship

29. Late Majority
individuals are grouped according to some visual trait and thereby presumed to possess similar personality or behavioral characteristics
price moderate - risk low
trends services - Ex. Fashion Snoops - Cotton Inc.
gradual change

30. Trickle-up
as fashion increases in popularity
inal stages
consumer. Industry listens to consumer
younger or lower class initiate fashion - upper classes accept. Ex. jeans: first from farmers (utilitarian) - now staple and all classes wear

31. Color (Fashion Considerations)
does not determine fashion acceptance
usually most important
outset (start or beginning)
fashion is a luxury - a discretionary purchase - recession - money spent on investments - good economy - more discretionary income

32. Fashion Leaders
adopt at markdown price
innovators; small percent of consumers - start fashion by discovering and wearing a style -
similar to shopping stores
fashion moves horizontally between groups of similar social levels. Fashion leaders within a group - particular age groups - socioeconomic status (ex. college students - high school students - teachers)

33. Demographics
objective characteristics that can be quantified - Ex. population and birth rate - geographic concentration of the population - age and aging of the population
as fashion increases in popularity
fashion is a luxury - a discretionary purchase - recession - money spent on investments - good economy - more discretionary income
adopt relatively early - not before it is established as fashion

34. Psychological Theory
motivations - Ex. boredom - curiosity - rebel against convention - desire for self-assertion - desire for companionship
ex. Style.com - latest shows; other websites
TV shows that start trends
survey - consumer groups - in-store informal interviews

35. Early Majority/Majority
mass acceptance
TV shows that start trends
often ends in excess. Everyone wears it; available in many different stylistic elements
inal stages

36. Fashion is created by the...
consumer. Industry listens to consumer
ex. Style.com - latest shows; other websites
predict colors people will be wearing in the future - Ex. Color Association
inal stages

37. Psycho-graphics
cyclical theory - pendulum of fashion - recycling fashion
boutiques - designer shops - fine specialty stores
subjective characteristics that deal with feel and touch; more than absolute numbers - Ex. religious beliefs - fashion interests - etc.
design elements may change even though the style itself remains popular

38. Interrupted/Prolonged Cycle (Length of Cycles)
upper class initiates fashion for status purposes - lower classes imitate - after lower class adopts - upper class discards and adopts a new fashion to assert it's superior position
latest fashion business and trade for industry professionals - Ex. WWD
fads - comes and goes in a single season
normal cycle affected for some reason - Ex. season - social - economy - political event

39. Trickle-across
fashion moves horizontally between groups of similar social levels. Fashion leaders within a group - particular age groups - socioeconomic status (ex. college students - high school students - teachers)
manufacturer reputation
most important for average consumer
outset (start or beginning)

40. Economic Conditions
how well made
fashion is a luxury - a discretionary purchase - recession - money spent on investments - good economy - more discretionary income
collective taste in fashion formed by consumers similarly influenced by environmental factors - collective idea as a society. ex. (t-shirts - sweatshirts)
gradual change

41. Short-lived (Length of Cycles)
adopt at markdown price
fads - comes and goes in a single season
fashion moves horizontally between groups of similar social levels. Fashion leaders within a group - particular age groups - socioeconomic status (ex. college students - high school students - teachers)
manufacturer reputation

42. Fashion Services (Sources)
straight - tubular - bell shape - back fullness
trends services - Ex. Fashion Snoops - Cotton Inc.
latest fashion business and trade for industry professionals - Ex. WWD
crucial step

43. Technological Developments
inal stages
often ends in excess. Everyone wears it; available in many different stylistic elements
fiber - manufacturing - ready-to-wear
look at stores and compare

44. Historical Theory
manufacturer reputation
fashion is a luxury - a discretionary purchase - recession - money spent on investments - good economy - more discretionary income
ease of care
cyclical theory - pendulum of fashion - recycling fashion

45. Adoption
need clear cut policy on which fashion stages they wish to deal with
consumer. Industry listens to consumer
the process by which a style is accepted; taking style from other people
adopt relatively early - not before it is established as fashion

46. Moderate/Popular Level Price
younger or lower class initiate fashion - upper classes accept. Ex. jeans: first from farmers (utilitarian) - now staple and all classes wear
mass acceptance
gradual change
as fashion increases in popularity

47. Collective Selection
fiber - manufacturing - ready-to-wear
collective taste in fashion formed by consumers similarly influenced by environmental factors - collective idea as a society. ex. (t-shirts - sweatshirts)
objective characteristics that can be quantified - Ex. population and birth rate - geographic concentration of the population - age and aging of the population
younger or lower class initiate fashion - upper classes accept. Ex. jeans: first from farmers (utilitarian) - now staple and all classes wear

48. Fashion Adoption
innovators; small percent of consumers - start fashion by discovering and wearing a style -
often ends in excess. Everyone wears it; available in many different stylistic elements
the process by which a style is accepted
motivations - Ex. boredom - curiosity - rebel against convention - desire for self-assertion - desire for companionship

49. Price (Practical - Psychological Considerations)
during decline stage - these begin as consumers will n - longer pay full price
look at stores and compare
most important for average consumer
fiber - manufacturing - ready-to-wear

50. Style/Fashion Levels (Fashion Considerations)
fashion moves horizontally between groups of similar social levels. Fashion leaders within a group - particular age groups - socioeconomic status (ex. college students - high school students - teachers)
outset (start or beginning)
fashion is a luxury - a discretionary purchase - recession - money spent on investments - good economy - more discretionary income
type of item