Test your basic knowledge |

Fashion Industry

Subject : industries

Instructions:

Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can study here.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.

1. Psychological Theory
consumer. Industry listens to consumer
outset (start or beginning)
motivations - Ex. boredom - curiosity - rebel against convention - desire for self-assertion - desire for companionship
adopt at markdown price

2. Price
look at past sales to predict future trends
usefulness
evolutionary - not revolutionary; slow changing - subtle changes. Consumers d - not like sudden change. Not dependent on sales promotion.
does not determine fashion acceptance

3. Diffusion
survey - consumer groups - in-store informal interviews
outset (start or beginning)
describes how fashion styles filter through consumer groups - Ex. age groups - geographic groups - socioeconomic groups
predict colors people will be wearing in the future - Ex. Color Association

4. Sales Records (Sources)
look at past sales to predict future trends
ex. Style.com - latest shows; other websites
after a fashion dies - it may resurface
motivations - Ex. boredom - curiosity - rebel against convention - desire for self-assertion - desire for companionship

5. Fit (Practical - Psychological Considerations)
objective characteristics that can be quantified - Ex. population and birth rate - geographic concentration of the population - age and aging of the population
usually most important
crucial step
the process by which a style is accepted; taking style from other people

6. Performance/Care (Practical - Psychological Considerations)
individuals are grouped according to some visual trait and thereby presumed to possess similar personality or behavioral characteristics
fashion is a luxury - a discretionary purchase - recession - money spent on investments - good economy - more discretionary income
usually most important
ease of care

7. Texture/Fabrication (Fashion Considerations)
surface interest
most important for average consumer
the process by which a style is accepted
adopt relatively early - not before it is established as fashion

8. Color Services (Sources)
continuing influence on the first impression
fads - comes and goes in a single season
after a fashion dies - it may resurface
predict colors people will be wearing in the future - Ex. Color Association

9. Trickle-across
adopt at markdown price
ex. Style.com - latest shows; other websites
what we think about ourselves (self feedback) - body image - body cathexis (satisfaction) - self esteem
fashion moves horizontally between groups of similar social levels. Fashion leaders within a group - particular age groups - socioeconomic status (ex. college students - high school students - teachers)

10. Close Out Price
inal stages
latest fashion business and trade for industry professionals - Ex. WWD
design elements may change even though the style itself remains popular
does not determine fashion acceptance

11. Consumer Research (Sources)
continuing influence on the first impression
objective characteristics that can be quantified - Ex. population and birth rate - geographic concentration of the population - age and aging of the population
survey - consumer groups - in-store informal interviews
price moderate - risk low

12. Style/Fashion Levels (Fashion Considerations)
trends services - Ex. Fashion Snoops - Cotton Inc.
type of item
manufacturer reputation
most important for average consumer

13. Early Majority/Majority
outset (start or beginning)
mass acceptance
look at past sales to predict future trends
during decline stage - these begin as consumers will n - longer pay full price

14. Moderate/Popular Level Price
as fashion increases in popularity
normal cycle affected for some reason - Ex. season - social - economy - political event
collective taste in fashion formed by consumers similarly influenced by environmental factors - collective idea as a society. ex. (t-shirts - sweatshirts)
evolutionary - not revolutionary; slow changing - subtle changes. Consumers d - not like sudden change. Not dependent on sales promotion.

15. Appropriateness (Practical - Psychological Considerations)
usefulness
trends services - Ex. Fashion Snoops - Cotton Inc.
as fashion increases in popularity
after a fashion dies - it may resurface

16. Exclusive Shops
cyclical theory - pendulum of fashion - recycling fashion
boutiques - designer shops - fine specialty stores
outset (start or beginning)
design elements may change even though the style itself remains popular

17. Fashion Services (Sources)
look at past sales to predict future trends
adopt relatively early - not before it is established as fashion
trends services - Ex. Fashion Snoops - Cotton Inc.
evolutionary - not revolutionary; slow changing - subtle changes. Consumers d - not like sudden change. Not dependent on sales promotion.

18. Fashion
often ends in excess. Everyone wears it; available in many different stylistic elements
does not determine fashion acceptance
consumer. Industry listens to consumer
evolutionary - not revolutionary; slow changing - subtle changes. Consumers d - not like sudden change. Not dependent on sales promotion.

19. Economic Conditions
fashion is a luxury - a discretionary purchase - recession - money spent on investments - good economy - more discretionary income
fiber - manufacturing - ready-to-wear
innovators; small percent of consumers - start fashion by discovering and wearing a style -
younger or lower class initiate fashion - upper classes accept. Ex. jeans: first from farmers (utilitarian) - now staple and all classes wear

20. Stereotype (Formation)
usefulness
as fashion increases in popularity
subjective characteristics that deal with feel and touch; more than absolute numbers - Ex. religious beliefs - fashion interests - etc.
individuals are grouped according to some visual trait and thereby presumed to possess similar personality or behavioral characteristics

21. Technological Developments
evolutionary - not revolutionary; slow changing - subtle changes. Consumers d - not like sudden change. Not dependent on sales promotion.
subjective characteristics that deal with feel and touch; more than absolute numbers - Ex. religious beliefs - fashion interests - etc.
fiber - manufacturing - ready-to-wear
similar to shopping stores

22. Fashion Leaders
type of item
gradual change
adopt at markdown price
innovators; small percent of consumers - start fashion by discovering and wearing a style -

23. Trickle-up
younger or lower class initiate fashion - upper classes accept. Ex. jeans: first from farmers (utilitarian) - now staple and all classes wear
most important for average consumer
continuing influence on the first impression
trends services - Ex. Fashion Snoops - Cotton Inc.

24. Workmanship/Quality (Practical - Psychological Considerations)
younger or lower class initiate fashion - upper classes accept. Ex. jeans: first from farmers (utilitarian) - now staple and all classes wear
adopt at markdown price
ease of care
how well made

25. Brand/Designer Name (Practical - Psychological Considerations)
manufacturer reputation
fashion moves horizontally between groups of similar social levels. Fashion leaders within a group - particular age groups - socioeconomic status (ex. college students - high school students - teachers)
look at latest fashions on the runway
fashion is a luxury - a discretionary purchase - recession - money spent on investments - good economy - more discretionary income

26. Catalogs (Sources)
similar to shopping stores
fashion moves horizontally between groups of similar social levels. Fashion leaders within a group - particular age groups - socioeconomic status (ex. college students - high school students - teachers)
evolutionary - not revolutionary; slow changing - subtle changes. Consumers d - not like sudden change. Not dependent on sales promotion.
need clear cut policy on which fashion stages they wish to deal with

27. Early Adapters
innovators; small percent of consumers - start fashion by discovering and wearing a style -
adopt relatively early - not before it is established as fashion
often ends in excess. Everyone wears it; available in many different stylistic elements
latest fashion business and trade for industry professionals - Ex. WWD

28. The fashion movement is...
as fashion increases in popularity
collective taste in fashion formed by consumers similarly influenced by environmental factors - collective idea as a society. ex. (t-shirts - sweatshirts)
evolutionary - not revolutionary; slow changing - subtle changes. Consumers d - not like sudden change. Not dependent on sales promotion.
upper class initiates fashion for status purposes - lower classes imitate - after lower class adopts - upper class discards and adopts a new fashion to assert it's superior position

29. Personality
manufacturer reputation
distinctive individual qualities - personal attributes - attitude - values - lifestyles
often ends in excess. Everyone wears it; available in many different stylistic elements
collective taste in fashion formed by consumers similarly influenced by environmental factors - collective idea as a society. ex. (t-shirts - sweatshirts)

30. Political Views
individuals are grouped according to some visual trait and thereby presumed to possess similar personality or behavioral characteristics
adopt at markdown price
distinctive individual qualities - personal attributes - attitude - values - lifestyles
Inhibit or advance fashion. 1. War (WWII - rationing) 2. Political relations with other countries 3. Legislation 4. Political change

31. Self-concept
objective characteristics that can be quantified - Ex. population and birth rate - geographic concentration of the population - age and aging of the population
fads - comes and goes in a single season
what we think about ourselves (self feedback) - body image - body cathexis (satisfaction) - self esteem
ease of care

32. Psycho-graphics
ease of care
subjective characteristics that deal with feel and touch; more than absolute numbers - Ex. religious beliefs - fashion interests - etc.
ex. Style.com - latest shows; other websites
innovators; small percent of consumers - start fashion by discovering and wearing a style -

33. Color (Fashion Considerations)
individuals are grouped according to some visual trait and thereby presumed to possess similar personality or behavioral characteristics
usually most important
evolutionary - not revolutionary; slow changing - subtle changes. Consumers d - not like sudden change. Not dependent on sales promotion.
design elements may change even though the style itself remains popular

34. Adoption
the process by which a style is accepted; taking style from other people
latest fashion business and trade for industry professionals - Ex. WWD
innovators; small percent of consumers - start fashion by discovering and wearing a style -
motivations - Ex. boredom - curiosity - rebel against convention - desire for self-assertion - desire for companionship

35. Successful Merchandising
surface interest
adopt at markdown price
look at past sales to predict future trends
need clear cut policy on which fashion stages they wish to deal with

36. Fashion Adoption
the process by which a style is accepted
mass acceptance
straight - tubular - bell shape - back fullness
need clear cut policy on which fashion stages they wish to deal with

37. Cycles within Cycle (Length of Cycles)
outset (start or beginning)
latest fashion business and trade for industry professionals - Ex. WWD
survey - consumer groups - in-store informal interviews
design elements may change even though the style itself remains popular

38. Markdown
during decline stage - these begin as consumers will n - longer pay full price
fiber - manufacturing - ready-to-wear
objective characteristics that can be quantified - Ex. population and birth rate - geographic concentration of the population - age and aging of the population
manufacturer reputation

39. Price (Practical - Psychological Considerations)
gradual change
adopt relatively early - not before it is established as fashion
Inhibit or advance fashion. 1. War (WWII - rationing) 2. Political relations with other countries 3. Legislation 4. Political change
most important for average consumer

40. Websites (Sources)
ex. Style.com - latest shows; other websites
individuals are grouped according to some visual trait and thereby presumed to possess similar personality or behavioral characteristics
price moderate - risk low
look at past sales to predict future trends

41. Highest Price
outset (start or beginning)
gradual change
manufacturer reputation
look at stores and compare

42. Reoccurring Cycles
describes how fashion styles filter through consumer groups - Ex. age groups - geographic groups - socioeconomic groups
after a fashion dies - it may resurface
similar to shopping stores
does not determine fashion acceptance

43. Long Lived (Length of Cycles)
classics - never becomes completely obsolete
describes how fashion styles filter through consumer groups - Ex. age groups - geographic groups - socioeconomic groups
straight - tubular - bell shape - back fullness
boutiques - designer shops - fine specialty stores

44. Short-lived (Length of Cycles)
classics - never becomes completely obsolete
survey - consumer groups - in-store informal interviews
inal stages
fads - comes and goes in a single season

45. Historical Theory
after a fashion dies - it may resurface
gradual change
cyclical theory - pendulum of fashion - recycling fashion
subjective characteristics that deal with feel and touch; more than absolute numbers - Ex. religious beliefs - fashion interests - etc.

46. Shopping (Sources)
design elements may change even though the style itself remains popular
during decline stage - these begin as consumers will n - longer pay full price
look at stores and compare
what we think about ourselves (self feedback) - body image - body cathexis (satisfaction) - self esteem

47. Collective Selection
individuals are grouped according to some visual trait and thereby presumed to possess similar personality or behavioral characteristics
gradual change
collective taste in fashion formed by consumers similarly influenced by environmental factors - collective idea as a society. ex. (t-shirts - sweatshirts)
objective characteristics that can be quantified - Ex. population and birth rate - geographic concentration of the population - age and aging of the population

48. Evolution
often ends in excess. Everyone wears it; available in many different stylistic elements
gradual change
consumer. Industry listens to consumer
the process by which a style is accepted

49. Cyclical Theory (Historical Theory)
describes how fashion styles filter through consumer groups - Ex. age groups - geographic groups - socioeconomic groups
classics - never becomes completely obsolete
the process by which a style is accepted; taking style from other people
straight - tubular - bell shape - back fullness

50. Demographics
outset (start or beginning)
objective characteristics that can be quantified - Ex. population and birth rate - geographic concentration of the population - age and aging of the population
the process by which a style is accepted
what we think about ourselves (self feedback) - body image - body cathexis (satisfaction) - self esteem