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Test your basic knowledge |
Fashion Industry
Start Test
Study First
Subject
:
industries
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Early Adapters
latest fashion business and trade for industry professionals - Ex. WWD
adopt relatively early - not before it is established as fashion
inal stages
evolutionary - not revolutionary; slow changing - subtle changes. Consumers d - not like sudden change. Not dependent on sales promotion.
2. Exclusive Shops
boutiques - designer shops - fine specialty stores
trends services - Ex. Fashion Snoops - Cotton Inc.
gradual change
look at latest fashions on the runway
3. Appropriateness (Practical - Psychological Considerations)
gradual change
usefulness
normal cycle affected for some reason - Ex. season - social - economy - political event
often ends in excess. Everyone wears it; available in many different stylistic elements
4. Trickle-across
fads - comes and goes in a single season
classics - never becomes completely obsolete
fashion moves horizontally between groups of similar social levels. Fashion leaders within a group - particular age groups - socioeconomic status (ex. college students - high school students - teachers)
inal stages
5. Economic Conditions
during decline stage - these begin as consumers will n - longer pay full price
manufacturer reputation
fashion is a luxury - a discretionary purchase - recession - money spent on investments - good economy - more discretionary income
type of item
6. Psycho-graphics
crucial step
subjective characteristics that deal with feel and touch; more than absolute numbers - Ex. religious beliefs - fashion interests - etc.
boutiques - designer shops - fine specialty stores
usually most important
7. Demographics
adopt at markdown price
during decline stage - these begin as consumers will n - longer pay full price
normal cycle affected for some reason - Ex. season - social - economy - political event
objective characteristics that can be quantified - Ex. population and birth rate - geographic concentration of the population - age and aging of the population
8. Early Majority/Majority
after a fashion dies - it may resurface
as fashion increases in popularity
mass acceptance
distinctive individual qualities - personal attributes - attitude - values - lifestyles
9. Cyclical Theory (Historical Theory)
straight - tubular - bell shape - back fullness
distinctive individual qualities - personal attributes - attitude - values - lifestyles
usefulness
collective taste in fashion formed by consumers similarly influenced by environmental factors - collective idea as a society. ex. (t-shirts - sweatshirts)
10. Technological Developments
fiber - manufacturing - ready-to-wear
look at past sales to predict future trends
crucial step
usefulness
11. Consumer Research (Sources)
younger or lower class initiate fashion - upper classes accept. Ex. jeans: first from farmers (utilitarian) - now staple and all classes wear
latest fashion business and trade for industry professionals - Ex. WWD
trends services - Ex. Fashion Snoops - Cotton Inc.
survey - consumer groups - in-store informal interviews
12. Laggards
latest fashion business and trade for industry professionals - Ex. WWD
younger or lower class initiate fashion - upper classes accept. Ex. jeans: first from farmers (utilitarian) - now staple and all classes wear
the process by which a style is accepted
adopt at markdown price
13. Highest Price
normal cycle affected for some reason - Ex. season - social - economy - political event
trends services - Ex. Fashion Snoops - Cotton Inc.
outset (start or beginning)
younger or lower class initiate fashion - upper classes accept. Ex. jeans: first from farmers (utilitarian) - now staple and all classes wear
14. Hal - Effect
continuing influence on the first impression
collective taste in fashion formed by consumers similarly influenced by environmental factors - collective idea as a society. ex. (t-shirts - sweatshirts)
fiber - manufacturing - ready-to-wear
how well made
15. Websites (Sources)
outset (start or beginning)
usually most important
ex. Style.com - latest shows; other websites
predict colors people will be wearing in the future - Ex. Color Association
16. Cycles within Cycle (Length of Cycles)
individuals are grouped according to some visual trait and thereby presumed to possess similar personality or behavioral characteristics
design elements may change even though the style itself remains popular
upper class initiates fashion for status purposes - lower classes imitate - after lower class adopts - upper class discards and adopts a new fashion to assert it's superior position
the process by which a style is accepted
17. The fashion movement is...
mass acceptance
most important for average consumer
often ends in excess. Everyone wears it; available in many different stylistic elements
evolutionary - not revolutionary; slow changing - subtle changes. Consumers d - not like sudden change. Not dependent on sales promotion.
18. Stereotype (Formation)
latest fashion business and trade for industry professionals - Ex. WWD
mass acceptance
individuals are grouped according to some visual trait and thereby presumed to possess similar personality or behavioral characteristics
continuing influence on the first impression
19. Trade Magazines (Sources)
design elements may change even though the style itself remains popular
after a fashion dies - it may resurface
adopt at markdown price
latest fashion business and trade for industry professionals - Ex. WWD
20. Collective Selection
predict colors people will be wearing in the future - Ex. Color Association
classics - never becomes completely obsolete
collective taste in fashion formed by consumers similarly influenced by environmental factors - collective idea as a society. ex. (t-shirts - sweatshirts)
describes how fashion styles filter through consumer groups - Ex. age groups - geographic groups - socioeconomic groups
21. Fashion is created by the...
objective characteristics that can be quantified - Ex. population and birth rate - geographic concentration of the population - age and aging of the population
consumer. Industry listens to consumer
how well made
latest fashion business and trade for industry professionals - Ex. WWD
22. Price (Practical - Psychological Considerations)
consumer. Industry listens to consumer
similar to shopping stores
most important for average consumer
during decline stage - these begin as consumers will n - longer pay full price
23. Interrupted/Prolonged Cycle (Length of Cycles)
normal cycle affected for some reason - Ex. season - social - economy - political event
usefulness
objective characteristics that can be quantified - Ex. population and birth rate - geographic concentration of the population - age and aging of the population
Inhibit or advance fashion. 1. War (WWII - rationing) 2. Political relations with other countries 3. Legislation 4. Political change
24. Short-lived (Length of Cycles)
mass acceptance
price moderate - risk low
often ends in excess. Everyone wears it; available in many different stylistic elements
fads - comes and goes in a single season
25. Historical Theory
ex. Style.com - latest shows; other websites
cyclical theory - pendulum of fashion - recycling fashion
the process by which a style is accepted; taking style from other people
look at past sales to predict future trends
26. Diffusion
inal stages
often ends in excess. Everyone wears it; available in many different stylistic elements
design elements may change even though the style itself remains popular
describes how fashion styles filter through consumer groups - Ex. age groups - geographic groups - socioeconomic groups
27. Close Out Price
inal stages
innovators; small percent of consumers - start fashion by discovering and wearing a style -
subjective characteristics that deal with feel and touch; more than absolute numbers - Ex. religious beliefs - fashion interests - etc.
continuing influence on the first impression
28. Fit (Practical - Psychological Considerations)
need clear cut policy on which fashion stages they wish to deal with
describes how fashion styles filter through consumer groups - Ex. age groups - geographic groups - socioeconomic groups
crucial step
latest fashion business and trade for industry professionals - Ex. WWD
29. Texture/Fabrication (Fashion Considerations)
surface interest
innovators; small percent of consumers - start fashion by discovering and wearing a style -
look at latest fashions on the runway
as fashion increases in popularity
30. Markdown
distinctive individual qualities - personal attributes - attitude - values - lifestyles
collective taste in fashion formed by consumers similarly influenced by environmental factors - collective idea as a society. ex. (t-shirts - sweatshirts)
boutiques - designer shops - fine specialty stores
during decline stage - these begin as consumers will n - longer pay full price
31. Sales Records (Sources)
surface interest
look at past sales to predict future trends
Inhibit or advance fashion. 1. War (WWII - rationing) 2. Political relations with other countries 3. Legislation 4. Political change
mass acceptance
32. Fashion
adopt relatively early - not before it is established as fashion
ex. Style.com - latest shows; other websites
often ends in excess. Everyone wears it; available in many different stylistic elements
evolutionary - not revolutionary; slow changing - subtle changes. Consumers d - not like sudden change. Not dependent on sales promotion.
33. Trickle-down
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34. Psychological Theory
motivations - Ex. boredom - curiosity - rebel against convention - desire for self-assertion - desire for companionship
straight - tubular - bell shape - back fullness
type of item
collective taste in fashion formed by consumers similarly influenced by environmental factors - collective idea as a society. ex. (t-shirts - sweatshirts)
35. Catalogs (Sources)
classics - never becomes completely obsolete
motivations - Ex. boredom - curiosity - rebel against convention - desire for self-assertion - desire for companionship
similar to shopping stores
type of item
36. Shopping (Sources)
normal cycle affected for some reason - Ex. season - social - economy - political event
consumer. Industry listens to consumer
look at stores and compare
usefulness
37. Performance/Care (Practical - Psychological Considerations)
ease of care
upper class initiates fashion for status purposes - lower classes imitate - after lower class adopts - upper class discards and adopts a new fashion to assert it's superior position
straight - tubular - bell shape - back fullness
fashion moves horizontally between groups of similar social levels. Fashion leaders within a group - particular age groups - socioeconomic status (ex. college students - high school students - teachers)
38. Moderate/Popular Level Price
evolutionary - not revolutionary; slow changing - subtle changes. Consumers d - not like sudden change. Not dependent on sales promotion.
during decline stage - these begin as consumers will n - longer pay full price
younger or lower class initiate fashion - upper classes accept. Ex. jeans: first from farmers (utilitarian) - now staple and all classes wear
as fashion increases in popularity
39. Fashion Leaders
latest fashion business and trade for industry professionals - Ex. WWD
continuing influence on the first impression
look at past sales to predict future trends
innovators; small percent of consumers - start fashion by discovering and wearing a style -
40. Price
evolutionary - not revolutionary; slow changing - subtle changes. Consumers d - not like sudden change. Not dependent on sales promotion.
how well made
does not determine fashion acceptance
adopt at markdown price
41. Evolution
describes how fashion styles filter through consumer groups - Ex. age groups - geographic groups - socioeconomic groups
gradual change
the process by which a style is accepted
subjective characteristics that deal with feel and touch; more than absolute numbers - Ex. religious beliefs - fashion interests - etc.
42. Brand/Designer Name (Practical - Psychological Considerations)
during decline stage - these begin as consumers will n - longer pay full price
manufacturer reputation
upper class initiates fashion for status purposes - lower classes imitate - after lower class adopts - upper class discards and adopts a new fashion to assert it's superior position
fashion moves horizontally between groups of similar social levels. Fashion leaders within a group - particular age groups - socioeconomic status (ex. college students - high school students - teachers)
43. Evaluating Fashion Collections (Sources)
fiber - manufacturing - ready-to-wear
type of item
look at latest fashions on the runway
innovators; small percent of consumers - start fashion by discovering and wearing a style -
44. Personality
TV shows that start trends
consumer. Industry listens to consumer
Inhibit or advance fashion. 1. War (WWII - rationing) 2. Political relations with other countries 3. Legislation 4. Political change
distinctive individual qualities - personal attributes - attitude - values - lifestyles
45. Self-concept
ex. Style.com - latest shows; other websites
what we think about ourselves (self feedback) - body image - body cathexis (satisfaction) - self esteem
fashion moves horizontally between groups of similar social levels. Fashion leaders within a group - particular age groups - socioeconomic status (ex. college students - high school students - teachers)
often ends in excess. Everyone wears it; available in many different stylistic elements
46. Late Majority
straight - tubular - bell shape - back fullness
price moderate - risk low
does not determine fashion acceptance
ease of care
47. Style/Fashion Levels (Fashion Considerations)
survey - consumer groups - in-store informal interviews
type of item
TV shows that start trends
manufacturer reputation
48. Political Views
Inhibit or advance fashion. 1. War (WWII - rationing) 2. Political relations with other countries 3. Legislation 4. Political change
fiber - manufacturing - ready-to-wear
fashion moves horizontally between groups of similar social levels. Fashion leaders within a group - particular age groups - socioeconomic status (ex. college students - high school students - teachers)
latest fashion business and trade for industry professionals - Ex. WWD
49. Color Services (Sources)
predict colors people will be wearing in the future - Ex. Color Association
individuals are grouped according to some visual trait and thereby presumed to possess similar personality or behavioral characteristics
upper class initiates fashion for status purposes - lower classes imitate - after lower class adopts - upper class discards and adopts a new fashion to assert it's superior position
most important for average consumer
50. Reoccurring Cycles
inal stages
after a fashion dies - it may resurface
fashion is a luxury - a discretionary purchase - recession - money spent on investments - good economy - more discretionary income
individuals are grouped according to some visual trait and thereby presumed to possess similar personality or behavioral characteristics