Test your basic knowledge |

Fashion Industry

Subject : industries

Instructions:

Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can study here.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.

1. Performance/Care (Practical - Psychological Considerations)
type of item
similar to shopping stores
ease of care
fashion is a luxury - a discretionary purchase - recession - money spent on investments - good economy - more discretionary income

2. Fashion Adoption
inal stages
does not determine fashion acceptance
the process by which a style is accepted
fads - comes and goes in a single season

3. Price
individuals are grouped according to some visual trait and thereby presumed to possess similar personality or behavioral characteristics
mass acceptance
does not determine fashion acceptance
continuing influence on the first impression

4. Evolution
the process by which a style is accepted
gradual change
motivations - Ex. boredom - curiosity - rebel against convention - desire for self-assertion - desire for companionship
fashion is a luxury - a discretionary purchase - recession - money spent on investments - good economy - more discretionary income

5. Fashion Services (Sources)
trends services - Ex. Fashion Snoops - Cotton Inc.
gradual change
predict colors people will be wearing in the future - Ex. Color Association
during decline stage - these begin as consumers will n - longer pay full price

6. Diffusion
describes how fashion styles filter through consumer groups - Ex. age groups - geographic groups - socioeconomic groups
design elements may change even though the style itself remains popular
trends services - Ex. Fashion Snoops - Cotton Inc.
look at past sales to predict future trends

7. Highest Price
outset (start or beginning)
TV shows that start trends
need clear cut policy on which fashion stages they wish to deal with
as fashion increases in popularity

8. Exclusive Shops
inal stages
fiber - manufacturing - ready-to-wear
boutiques - designer shops - fine specialty stores
subjective characteristics that deal with feel and touch; more than absolute numbers - Ex. religious beliefs - fashion interests - etc.

9. Late Majority
outset (start or beginning)
straight - tubular - bell shape - back fullness
price moderate - risk low
crucial step

10. Appropriateness (Practical - Psychological Considerations)
continuing influence on the first impression
usefulness
need clear cut policy on which fashion stages they wish to deal with
consumer. Industry listens to consumer

11. Cycles within Cycle (Length of Cycles)
as fashion increases in popularity
design elements may change even though the style itself remains popular
describes how fashion styles filter through consumer groups - Ex. age groups - geographic groups - socioeconomic groups
adopt relatively early - not before it is established as fashion

12. Early Majority/Majority
price moderate - risk low
mass acceptance
survey - consumer groups - in-store informal interviews
need clear cut policy on which fashion stages they wish to deal with

13. Adoption
innovators; small percent of consumers - start fashion by discovering and wearing a style -
the process by which a style is accepted; taking style from other people
look at past sales to predict future trends
fashion is a luxury - a discretionary purchase - recession - money spent on investments - good economy - more discretionary income

14. Fashion Leaders
innovators; small percent of consumers - start fashion by discovering and wearing a style -
type of item
survey - consumer groups - in-store informal interviews
trends services - Ex. Fashion Snoops - Cotton Inc.

15. Texture/Fabrication (Fashion Considerations)
need clear cut policy on which fashion stages they wish to deal with
consumer. Industry listens to consumer
normal cycle affected for some reason - Ex. season - social - economy - political event
surface interest

16. Self-concept
usually most important
TV shows that start trends
during decline stage - these begin as consumers will n - longer pay full price
what we think about ourselves (self feedback) - body image - body cathexis (satisfaction) - self esteem

17. Laggards
adopt at markdown price
does not determine fashion acceptance
evolutionary - not revolutionary; slow changing - subtle changes. Consumers d - not like sudden change. Not dependent on sales promotion.
adopt relatively early - not before it is established as fashion

18. The fashion movement is...
most important for average consumer
younger or lower class initiate fashion - upper classes accept. Ex. jeans: first from farmers (utilitarian) - now staple and all classes wear
look at latest fashions on the runway
evolutionary - not revolutionary; slow changing - subtle changes. Consumers d - not like sudden change. Not dependent on sales promotion.

19. Sales Records (Sources)
price moderate - risk low
fads - comes and goes in a single season
look at past sales to predict future trends
latest fashion business and trade for industry professionals - Ex. WWD

20. Technological Developments
fashion moves horizontally between groups of similar social levels. Fashion leaders within a group - particular age groups - socioeconomic status (ex. college students - high school students - teachers)
fiber - manufacturing - ready-to-wear
inal stages
adopt at markdown price

21. Fashion
often ends in excess. Everyone wears it; available in many different stylistic elements
survey - consumer groups - in-store informal interviews
look at stores and compare
most important for average consumer

22. Shopping (Sources)
survey - consumer groups - in-store informal interviews
distinctive individual qualities - personal attributes - attitude - values - lifestyles
innovators; small percent of consumers - start fashion by discovering and wearing a style -
look at stores and compare

23. Style/Fashion Levels (Fashion Considerations)
after a fashion dies - it may resurface
type of item
ex. Style.com - latest shows; other websites
the process by which a style is accepted

24. Historical Theory
continuing influence on the first impression
cyclical theory - pendulum of fashion - recycling fashion
subjective characteristics that deal with feel and touch; more than absolute numbers - Ex. religious beliefs - fashion interests - etc.
often ends in excess. Everyone wears it; available in many different stylistic elements

25. Hal - Effect
Inhibit or advance fashion. 1. War (WWII - rationing) 2. Political relations with other countries 3. Legislation 4. Political change
continuing influence on the first impression
younger or lower class initiate fashion - upper classes accept. Ex. jeans: first from farmers (utilitarian) - now staple and all classes wear
does not determine fashion acceptance

26. Economic Conditions
innovators; small percent of consumers - start fashion by discovering and wearing a style -
fashion is a luxury - a discretionary purchase - recession - money spent on investments - good economy - more discretionary income
classics - never becomes completely obsolete
fads - comes and goes in a single season

27. Moderate/Popular Level Price
trends services - Ex. Fashion Snoops - Cotton Inc.
mass acceptance
as fashion increases in popularity
distinctive individual qualities - personal attributes - attitude - values - lifestyles

28. Websites (Sources)
ex. Style.com - latest shows; other websites
design elements may change even though the style itself remains popular
continuing influence on the first impression
usually most important

29. Reoccurring Cycles
normal cycle affected for some reason - Ex. season - social - economy - political event
adopt relatively early - not before it is established as fashion
what we think about ourselves (self feedback) - body image - body cathexis (satisfaction) - self esteem
after a fashion dies - it may resurface

30. Video - Services and Television (Sources)
the process by which a style is accepted; taking style from other people
TV shows that start trends
design elements may change even though the style itself remains popular
need clear cut policy on which fashion stages they wish to deal with

31. Cyclical Theory (Historical Theory)
straight - tubular - bell shape - back fullness
motivations - Ex. boredom - curiosity - rebel against convention - desire for self-assertion - desire for companionship
latest fashion business and trade for industry professionals - Ex. WWD
adopt at markdown price

32. Trade Magazines (Sources)
as fashion increases in popularity
look at stores and compare
predict colors people will be wearing in the future - Ex. Color Association
latest fashion business and trade for industry professionals - Ex. WWD

33. Color (Fashion Considerations)
evolutionary - not revolutionary; slow changing - subtle changes. Consumers d - not like sudden change. Not dependent on sales promotion.
most important for average consumer
distinctive individual qualities - personal attributes - attitude - values - lifestyles
usually most important

34. Psychological Theory
subjective characteristics that deal with feel and touch; more than absolute numbers - Ex. religious beliefs - fashion interests - etc.
motivations - Ex. boredom - curiosity - rebel against convention - desire for self-assertion - desire for companionship
collective taste in fashion formed by consumers similarly influenced by environmental factors - collective idea as a society. ex. (t-shirts - sweatshirts)
upper class initiates fashion for status purposes - lower classes imitate - after lower class adopts - upper class discards and adopts a new fashion to assert it's superior position

35. Stereotype (Formation)
similar to shopping stores
evolutionary - not revolutionary; slow changing - subtle changes. Consumers d - not like sudden change. Not dependent on sales promotion.
cyclical theory - pendulum of fashion - recycling fashion
individuals are grouped according to some visual trait and thereby presumed to possess similar personality or behavioral characteristics

36. Color Services (Sources)
younger or lower class initiate fashion - upper classes accept. Ex. jeans: first from farmers (utilitarian) - now staple and all classes wear
survey - consumer groups - in-store informal interviews
predict colors people will be wearing in the future - Ex. Color Association
ease of care

37. Psycho-graphics
continuing influence on the first impression
ease of care
usually most important
subjective characteristics that deal with feel and touch; more than absolute numbers - Ex. religious beliefs - fashion interests - etc.

38. Trickle-down

39. Political Views
inal stages
cyclical theory - pendulum of fashion - recycling fashion
Inhibit or advance fashion. 1. War (WWII - rationing) 2. Political relations with other countries 3. Legislation 4. Political change
price moderate - risk low

40. Early Adapters
most important for average consumer
adopt relatively early - not before it is established as fashion
fashion moves horizontally between groups of similar social levels. Fashion leaders within a group - particular age groups - socioeconomic status (ex. college students - high school students - teachers)
classics - never becomes completely obsolete

41. Short-lived (Length of Cycles)
upper class initiates fashion for status purposes - lower classes imitate - after lower class adopts - upper class discards and adopts a new fashion to assert it's superior position
adopt at markdown price
objective characteristics that can be quantified - Ex. population and birth rate - geographic concentration of the population - age and aging of the population
fads - comes and goes in a single season

42. Markdown
straight - tubular - bell shape - back fullness
similar to shopping stores
during decline stage - these begin as consumers will n - longer pay full price
look at latest fashions on the runway

43. Evaluating Fashion Collections (Sources)
distinctive individual qualities - personal attributes - attitude - values - lifestyles
classics - never becomes completely obsolete
look at latest fashions on the runway
younger or lower class initiate fashion - upper classes accept. Ex. jeans: first from farmers (utilitarian) - now staple and all classes wear

44. Demographics
most important for average consumer
inal stages
objective characteristics that can be quantified - Ex. population and birth rate - geographic concentration of the population - age and aging of the population
usefulness

45. Fit (Practical - Psychological Considerations)
usefulness
most important for average consumer
crucial step
trends services - Ex. Fashion Snoops - Cotton Inc.

46. Price (Practical - Psychological Considerations)
evolutionary - not revolutionary; slow changing - subtle changes. Consumers d - not like sudden change. Not dependent on sales promotion.
boutiques - designer shops - fine specialty stores
most important for average consumer
Inhibit or advance fashion. 1. War (WWII - rationing) 2. Political relations with other countries 3. Legislation 4. Political change

47. Trickle-across
individuals are grouped according to some visual trait and thereby presumed to possess similar personality or behavioral characteristics
crucial step
fashion moves horizontally between groups of similar social levels. Fashion leaders within a group - particular age groups - socioeconomic status (ex. college students - high school students - teachers)
motivations - Ex. boredom - curiosity - rebel against convention - desire for self-assertion - desire for companionship

48. Trickle-up
younger or lower class initiate fashion - upper classes accept. Ex. jeans: first from farmers (utilitarian) - now staple and all classes wear
individuals are grouped according to some visual trait and thereby presumed to possess similar personality or behavioral characteristics
latest fashion business and trade for industry professionals - Ex. WWD
survey - consumer groups - in-store informal interviews

49. Collective Selection
surface interest
subjective characteristics that deal with feel and touch; more than absolute numbers - Ex. religious beliefs - fashion interests - etc.
boutiques - designer shops - fine specialty stores
collective taste in fashion formed by consumers similarly influenced by environmental factors - collective idea as a society. ex. (t-shirts - sweatshirts)

50. Personality
type of item
distinctive individual qualities - personal attributes - attitude - values - lifestyles
after a fashion dies - it may resurface
design elements may change even though the style itself remains popular