Test your basic knowledge |

Fashion Industry

Subject : industries

Instructions:

Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can study here.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.

1. Fashion Leaders
outset (start or beginning)
price moderate - risk low
innovators; small percent of consumers - start fashion by discovering and wearing a style -
trends services - Ex. Fashion Snoops - Cotton Inc.

2. Stereotype (Formation)
price moderate - risk low
individuals are grouped according to some visual trait and thereby presumed to possess similar personality or behavioral characteristics
fads - comes and goes in a single season
often ends in excess. Everyone wears it; available in many different stylistic elements

3. Appropriateness (Practical - Psychological Considerations)
usefulness
need clear cut policy on which fashion stages they wish to deal with
evolutionary - not revolutionary; slow changing - subtle changes. Consumers d - not like sudden change. Not dependent on sales promotion.
during decline stage - these begin as consumers will n - longer pay full price

4. Laggards
objective characteristics that can be quantified - Ex. population and birth rate - geographic concentration of the population - age and aging of the population
consumer. Industry listens to consumer
adopt at markdown price
gradual change

5. Fashion is created by the...
consumer. Industry listens to consumer
often ends in excess. Everyone wears it; available in many different stylistic elements
look at latest fashions on the runway
collective taste in fashion formed by consumers similarly influenced by environmental factors - collective idea as a society. ex. (t-shirts - sweatshirts)

6. Collective Selection
younger or lower class initiate fashion - upper classes accept. Ex. jeans: first from farmers (utilitarian) - now staple and all classes wear
the process by which a style is accepted; taking style from other people
collective taste in fashion formed by consumers similarly influenced by environmental factors - collective idea as a society. ex. (t-shirts - sweatshirts)
outset (start or beginning)

7. Fashion Adoption
the process by which a style is accepted
after a fashion dies - it may resurface
TV shows that start trends
most important for average consumer

8. Historical Theory
adopt relatively early - not before it is established as fashion
fashion moves horizontally between groups of similar social levels. Fashion leaders within a group - particular age groups - socioeconomic status (ex. college students - high school students - teachers)
cyclical theory - pendulum of fashion - recycling fashion
TV shows that start trends

9. Moderate/Popular Level Price
design elements may change even though the style itself remains popular
as fashion increases in popularity
what we think about ourselves (self feedback) - body image - body cathexis (satisfaction) - self esteem
usually most important

10. Catalogs (Sources)
what we think about ourselves (self feedback) - body image - body cathexis (satisfaction) - self esteem
ease of care
similar to shopping stores
fashion is a luxury - a discretionary purchase - recession - money spent on investments - good economy - more discretionary income

11. Hal - Effect
straight - tubular - bell shape - back fullness
usefulness
continuing influence on the first impression
price moderate - risk low

12. Interrupted/Prolonged Cycle (Length of Cycles)
as fashion increases in popularity
normal cycle affected for some reason - Ex. season - social - economy - political event
often ends in excess. Everyone wears it; available in many different stylistic elements
does not determine fashion acceptance

13. Consumer Research (Sources)
survey - consumer groups - in-store informal interviews
price moderate - risk low
objective characteristics that can be quantified - Ex. population and birth rate - geographic concentration of the population - age and aging of the population
often ends in excess. Everyone wears it; available in many different stylistic elements

14. Video - Services and Television (Sources)
fashion is a luxury - a discretionary purchase - recession - money spent on investments - good economy - more discretionary income
TV shows that start trends
younger or lower class initiate fashion - upper classes accept. Ex. jeans: first from farmers (utilitarian) - now staple and all classes wear
consumer. Industry listens to consumer

15. Cyclical Theory (Historical Theory)
usefulness
the process by which a style is accepted
straight - tubular - bell shape - back fullness
usually most important

16. Brand/Designer Name (Practical - Psychological Considerations)
fiber - manufacturing - ready-to-wear
how well made
fads - comes and goes in a single season
manufacturer reputation

17. Short-lived (Length of Cycles)
as fashion increases in popularity
fads - comes and goes in a single season
consumer. Industry listens to consumer
cyclical theory - pendulum of fashion - recycling fashion

18. Workmanship/Quality (Practical - Psychological Considerations)
during decline stage - these begin as consumers will n - longer pay full price
price moderate - risk low
Inhibit or advance fashion. 1. War (WWII - rationing) 2. Political relations with other countries 3. Legislation 4. Political change
how well made

19. Fit (Practical - Psychological Considerations)
crucial step
look at past sales to predict future trends
fashion is a luxury - a discretionary purchase - recession - money spent on investments - good economy - more discretionary income
gradual change

20. Style/Fashion Levels (Fashion Considerations)
mass acceptance
type of item
latest fashion business and trade for industry professionals - Ex. WWD
classics - never becomes completely obsolete

21. Color Services (Sources)
type of item
most important for average consumer
predict colors people will be wearing in the future - Ex. Color Association
trends services - Ex. Fashion Snoops - Cotton Inc.

22. Trickle-across
evolutionary - not revolutionary; slow changing - subtle changes. Consumers d - not like sudden change. Not dependent on sales promotion.
look at past sales to predict future trends
trends services - Ex. Fashion Snoops - Cotton Inc.
fashion moves horizontally between groups of similar social levels. Fashion leaders within a group - particular age groups - socioeconomic status (ex. college students - high school students - teachers)

23. Close Out Price
trends services - Ex. Fashion Snoops - Cotton Inc.
inal stages
after a fashion dies - it may resurface
fashion moves horizontally between groups of similar social levels. Fashion leaders within a group - particular age groups - socioeconomic status (ex. college students - high school students - teachers)

24. Performance/Care (Practical - Psychological Considerations)
collective taste in fashion formed by consumers similarly influenced by environmental factors - collective idea as a society. ex. (t-shirts - sweatshirts)
ease of care
during decline stage - these begin as consumers will n - longer pay full price
price moderate - risk low

25. Reoccurring Cycles
manufacturer reputation
after a fashion dies - it may resurface
crucial step
outset (start or beginning)

26. Economic Conditions
straight - tubular - bell shape - back fullness
fashion is a luxury - a discretionary purchase - recession - money spent on investments - good economy - more discretionary income
describes how fashion styles filter through consumer groups - Ex. age groups - geographic groups - socioeconomic groups
the process by which a style is accepted; taking style from other people

27. Long Lived (Length of Cycles)
collective taste in fashion formed by consumers similarly influenced by environmental factors - collective idea as a society. ex. (t-shirts - sweatshirts)
the process by which a style is accepted
classics - never becomes completely obsolete
individuals are grouped according to some visual trait and thereby presumed to possess similar personality or behavioral characteristics

28. The fashion movement is...
outset (start or beginning)
adopt at markdown price
collective taste in fashion formed by consumers similarly influenced by environmental factors - collective idea as a society. ex. (t-shirts - sweatshirts)
evolutionary - not revolutionary; slow changing - subtle changes. Consumers d - not like sudden change. Not dependent on sales promotion.

29. Political Views
ease of care
Inhibit or advance fashion. 1. War (WWII - rationing) 2. Political relations with other countries 3. Legislation 4. Political change
look at stores and compare
the process by which a style is accepted; taking style from other people

30. Texture/Fabrication (Fashion Considerations)
upper class initiates fashion for status purposes - lower classes imitate - after lower class adopts - upper class discards and adopts a new fashion to assert it's superior position
as fashion increases in popularity
look at past sales to predict future trends
surface interest

31. Early Majority/Majority
gradual change
need clear cut policy on which fashion stages they wish to deal with
price moderate - risk low
mass acceptance

32. Self-concept
consumer. Industry listens to consumer
what we think about ourselves (self feedback) - body image - body cathexis (satisfaction) - self esteem
TV shows that start trends
price moderate - risk low

33. Exclusive Shops
boutiques - designer shops - fine specialty stores
collective taste in fashion formed by consumers similarly influenced by environmental factors - collective idea as a society. ex. (t-shirts - sweatshirts)
ex. Style.com - latest shows; other websites
often ends in excess. Everyone wears it; available in many different stylistic elements

34. Trickle-up
as fashion increases in popularity
TV shows that start trends
younger or lower class initiate fashion - upper classes accept. Ex. jeans: first from farmers (utilitarian) - now staple and all classes wear
straight - tubular - bell shape - back fullness

35. Websites (Sources)
look at latest fashions on the runway
evolutionary - not revolutionary; slow changing - subtle changes. Consumers d - not like sudden change. Not dependent on sales promotion.
surface interest
ex. Style.com - latest shows; other websites

36. Evaluating Fashion Collections (Sources)
often ends in excess. Everyone wears it; available in many different stylistic elements
look at latest fashions on the runway
objective characteristics that can be quantified - Ex. population and birth rate - geographic concentration of the population - age and aging of the population
cyclical theory - pendulum of fashion - recycling fashion

37. Fashion Services (Sources)
ex. Style.com - latest shows; other websites
design elements may change even though the style itself remains popular
trends services - Ex. Fashion Snoops - Cotton Inc.
straight - tubular - bell shape - back fullness

38. Color (Fashion Considerations)
usually most important
collective taste in fashion formed by consumers similarly influenced by environmental factors - collective idea as a society. ex. (t-shirts - sweatshirts)
as fashion increases in popularity
ease of care

39. Psycho-graphics
Inhibit or advance fashion. 1. War (WWII - rationing) 2. Political relations with other countries 3. Legislation 4. Political change
design elements may change even though the style itself remains popular
motivations - Ex. boredom - curiosity - rebel against convention - desire for self-assertion - desire for companionship
subjective characteristics that deal with feel and touch; more than absolute numbers - Ex. religious beliefs - fashion interests - etc.

40. Adoption
surface interest
the process by which a style is accepted
straight - tubular - bell shape - back fullness
the process by which a style is accepted; taking style from other people

41. Psychological Theory
upper class initiates fashion for status purposes - lower classes imitate - after lower class adopts - upper class discards and adopts a new fashion to assert it's superior position
crucial step
collective taste in fashion formed by consumers similarly influenced by environmental factors - collective idea as a society. ex. (t-shirts - sweatshirts)
motivations - Ex. boredom - curiosity - rebel against convention - desire for self-assertion - desire for companionship

42. Early Adapters
price moderate - risk low
look at past sales to predict future trends
trends services - Ex. Fashion Snoops - Cotton Inc.
adopt relatively early - not before it is established as fashion

43. Markdown
as fashion increases in popularity
during decline stage - these begin as consumers will n - longer pay full price
classics - never becomes completely obsolete
need clear cut policy on which fashion stages they wish to deal with

44. Demographics
innovators; small percent of consumers - start fashion by discovering and wearing a style -
upper class initiates fashion for status purposes - lower classes imitate - after lower class adopts - upper class discards and adopts a new fashion to assert it's superior position
what we think about ourselves (self feedback) - body image - body cathexis (satisfaction) - self esteem
objective characteristics that can be quantified - Ex. population and birth rate - geographic concentration of the population - age and aging of the population

45. Late Majority
motivations - Ex. boredom - curiosity - rebel against convention - desire for self-assertion - desire for companionship
price moderate - risk low
collective taste in fashion formed by consumers similarly influenced by environmental factors - collective idea as a society. ex. (t-shirts - sweatshirts)
describes how fashion styles filter through consumer groups - Ex. age groups - geographic groups - socioeconomic groups

46. Cycles within Cycle (Length of Cycles)
design elements may change even though the style itself remains popular
predict colors people will be wearing in the future - Ex. Color Association
objective characteristics that can be quantified - Ex. population and birth rate - geographic concentration of the population - age and aging of the population
as fashion increases in popularity

47. Price (Practical - Psychological Considerations)
the process by which a style is accepted
does not determine fashion acceptance
classics - never becomes completely obsolete
most important for average consumer

48. Price
as fashion increases in popularity
does not determine fashion acceptance
normal cycle affected for some reason - Ex. season - social - economy - political event
ex. Style.com - latest shows; other websites

49. Technological Developments
fiber - manufacturing - ready-to-wear
fashion moves horizontally between groups of similar social levels. Fashion leaders within a group - particular age groups - socioeconomic status (ex. college students - high school students - teachers)
fashion is a luxury - a discretionary purchase - recession - money spent on investments - good economy - more discretionary income
similar to shopping stores

50. Sales Records (Sources)
after a fashion dies - it may resurface
look at past sales to predict future trends
mass acceptance
manufacturer reputation