Test your basic knowledge |

Fashion Industry

Subject : industries

Instructions:

Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can study here.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.

1. Texture/Fabrication (Fashion Considerations)
motivations - Ex. boredom - curiosity - rebel against convention - desire for self-assertion - desire for companionship
TV shows that start trends
younger or lower class initiate fashion - upper classes accept. Ex. jeans: first from farmers (utilitarian) - now staple and all classes wear
surface interest

2. Laggards
adopt at markdown price
predict colors people will be wearing in the future - Ex. Color Association
look at latest fashions on the runway
collective taste in fashion formed by consumers similarly influenced by environmental factors - collective idea as a society. ex. (t-shirts - sweatshirts)

3. Price
look at past sales to predict future trends
does not determine fashion acceptance
as fashion increases in popularity
mass acceptance

4. Catalogs (Sources)
cyclical theory - pendulum of fashion - recycling fashion
adopt relatively early - not before it is established as fashion
similar to shopping stores
normal cycle affected for some reason - Ex. season - social - economy - political event

5. Shopping (Sources)
look at stores and compare
type of item
ex. Style.com - latest shows; other websites
most important for average consumer

6. Psychological Theory
ex. Style.com - latest shows; other websites
motivations - Ex. boredom - curiosity - rebel against convention - desire for self-assertion - desire for companionship
straight - tubular - bell shape - back fullness
as fashion increases in popularity

7. Evolution
gradual change
collective taste in fashion formed by consumers similarly influenced by environmental factors - collective idea as a society. ex. (t-shirts - sweatshirts)
predict colors people will be wearing in the future - Ex. Color Association
outset (start or beginning)

8. Historical Theory
evolutionary - not revolutionary; slow changing - subtle changes. Consumers d - not like sudden change. Not dependent on sales promotion.
boutiques - designer shops - fine specialty stores
similar to shopping stores
cyclical theory - pendulum of fashion - recycling fashion

9. Diffusion
fads - comes and goes in a single season
describes how fashion styles filter through consumer groups - Ex. age groups - geographic groups - socioeconomic groups
fashion moves horizontally between groups of similar social levels. Fashion leaders within a group - particular age groups - socioeconomic status (ex. college students - high school students - teachers)
subjective characteristics that deal with feel and touch; more than absolute numbers - Ex. religious beliefs - fashion interests - etc.

10. Late Majority
what we think about ourselves (self feedback) - body image - body cathexis (satisfaction) - self esteem
price moderate - risk low
continuing influence on the first impression
after a fashion dies - it may resurface

11. Trickle-down

12. Self-concept
classics - never becomes completely obsolete
subjective characteristics that deal with feel and touch; more than absolute numbers - Ex. religious beliefs - fashion interests - etc.
what we think about ourselves (self feedback) - body image - body cathexis (satisfaction) - self esteem
fads - comes and goes in a single season

13. Psycho-graphics
subjective characteristics that deal with feel and touch; more than absolute numbers - Ex. religious beliefs - fashion interests - etc.
inal stages
what we think about ourselves (self feedback) - body image - body cathexis (satisfaction) - self esteem
fashion is a luxury - a discretionary purchase - recession - money spent on investments - good economy - more discretionary income

14. The fashion movement is...
need clear cut policy on which fashion stages they wish to deal with
evolutionary - not revolutionary; slow changing - subtle changes. Consumers d - not like sudden change. Not dependent on sales promotion.
mass acceptance
what we think about ourselves (self feedback) - body image - body cathexis (satisfaction) - self esteem

15. Close Out Price
inal stages
younger or lower class initiate fashion - upper classes accept. Ex. jeans: first from farmers (utilitarian) - now staple and all classes wear
motivations - Ex. boredom - curiosity - rebel against convention - desire for self-assertion - desire for companionship
upper class initiates fashion for status purposes - lower classes imitate - after lower class adopts - upper class discards and adopts a new fashion to assert it's superior position

16. Video - Services and Television (Sources)
the process by which a style is accepted
cyclical theory - pendulum of fashion - recycling fashion
TV shows that start trends
motivations - Ex. boredom - curiosity - rebel against convention - desire for self-assertion - desire for companionship

17. Style/Fashion Levels (Fashion Considerations)
usually most important
look at latest fashions on the runway
need clear cut policy on which fashion stages they wish to deal with
type of item

18. Fashion Services (Sources)
fashion moves horizontally between groups of similar social levels. Fashion leaders within a group - particular age groups - socioeconomic status (ex. college students - high school students - teachers)
need clear cut policy on which fashion stages they wish to deal with
trends services - Ex. Fashion Snoops - Cotton Inc.
adopt at markdown price

19. Fashion
adopt at markdown price
type of item
look at latest fashions on the runway
often ends in excess. Everyone wears it; available in many different stylistic elements

20. Cyclical Theory (Historical Theory)
during decline stage - these begin as consumers will n - longer pay full price
straight - tubular - bell shape - back fullness
predict colors people will be wearing in the future - Ex. Color Association
ex. Style.com - latest shows; other websites

21. Hal - Effect
straight - tubular - bell shape - back fullness
mass acceptance
continuing influence on the first impression
subjective characteristics that deal with feel and touch; more than absolute numbers - Ex. religious beliefs - fashion interests - etc.

22. Fashion is created by the...
ease of care
distinctive individual qualities - personal attributes - attitude - values - lifestyles
boutiques - designer shops - fine specialty stores
consumer. Industry listens to consumer

23. Consumer Research (Sources)
distinctive individual qualities - personal attributes - attitude - values - lifestyles
survey - consumer groups - in-store informal interviews
individuals are grouped according to some visual trait and thereby presumed to possess similar personality or behavioral characteristics
price moderate - risk low

24. Price (Practical - Psychological Considerations)
ease of care
fashion moves horizontally between groups of similar social levels. Fashion leaders within a group - particular age groups - socioeconomic status (ex. college students - high school students - teachers)
most important for average consumer
consumer. Industry listens to consumer

25. Sales Records (Sources)
price moderate - risk low
younger or lower class initiate fashion - upper classes accept. Ex. jeans: first from farmers (utilitarian) - now staple and all classes wear
individuals are grouped according to some visual trait and thereby presumed to possess similar personality or behavioral characteristics
look at past sales to predict future trends

26. Trickle-up
after a fashion dies - it may resurface
cyclical theory - pendulum of fashion - recycling fashion
younger or lower class initiate fashion - upper classes accept. Ex. jeans: first from farmers (utilitarian) - now staple and all classes wear
motivations - Ex. boredom - curiosity - rebel against convention - desire for self-assertion - desire for companionship

27. Cycles within Cycle (Length of Cycles)
design elements may change even though the style itself remains popular
gradual change
objective characteristics that can be quantified - Ex. population and birth rate - geographic concentration of the population - age and aging of the population
as fashion increases in popularity

28. Early Adapters
survey - consumer groups - in-store informal interviews
similar to shopping stores
look at past sales to predict future trends
adopt relatively early - not before it is established as fashion

29. Short-lived (Length of Cycles)
fashion is a luxury - a discretionary purchase - recession - money spent on investments - good economy - more discretionary income
ex. Style.com - latest shows; other websites
subjective characteristics that deal with feel and touch; more than absolute numbers - Ex. religious beliefs - fashion interests - etc.
fads - comes and goes in a single season

30. Performance/Care (Practical - Psychological Considerations)
ease of care
usually most important
TV shows that start trends
does not determine fashion acceptance

31. Evaluating Fashion Collections (Sources)
look at latest fashions on the runway
latest fashion business and trade for industry professionals - Ex. WWD
consumer. Industry listens to consumer
does not determine fashion acceptance

32. Brand/Designer Name (Practical - Psychological Considerations)
manufacturer reputation
continuing influence on the first impression
boutiques - designer shops - fine specialty stores
the process by which a style is accepted

33. Fit (Practical - Psychological Considerations)
during decline stage - these begin as consumers will n - longer pay full price
surface interest
upper class initiates fashion for status purposes - lower classes imitate - after lower class adopts - upper class discards and adopts a new fashion to assert it's superior position
crucial step

34. Demographics
straight - tubular - bell shape - back fullness
adopt relatively early - not before it is established as fashion
objective characteristics that can be quantified - Ex. population and birth rate - geographic concentration of the population - age and aging of the population
gradual change

35. Appropriateness (Practical - Psychological Considerations)
continuing influence on the first impression
usefulness
objective characteristics that can be quantified - Ex. population and birth rate - geographic concentration of the population - age and aging of the population
classics - never becomes completely obsolete

36. Highest Price
TV shows that start trends
outset (start or beginning)
often ends in excess. Everyone wears it; available in many different stylistic elements
survey - consumer groups - in-store informal interviews

37. Interrupted/Prolonged Cycle (Length of Cycles)
usefulness
normal cycle affected for some reason - Ex. season - social - economy - political event
evolutionary - not revolutionary; slow changing - subtle changes. Consumers d - not like sudden change. Not dependent on sales promotion.
boutiques - designer shops - fine specialty stores

38. Economic Conditions
fashion is a luxury - a discretionary purchase - recession - money spent on investments - good economy - more discretionary income
mass acceptance
fashion moves horizontally between groups of similar social levels. Fashion leaders within a group - particular age groups - socioeconomic status (ex. college students - high school students - teachers)
ex. Style.com - latest shows; other websites

39. Stereotype (Formation)
adopt relatively early - not before it is established as fashion
younger or lower class initiate fashion - upper classes accept. Ex. jeans: first from farmers (utilitarian) - now staple and all classes wear
describes how fashion styles filter through consumer groups - Ex. age groups - geographic groups - socioeconomic groups
individuals are grouped according to some visual trait and thereby presumed to possess similar personality or behavioral characteristics

40. Markdown
upper class initiates fashion for status purposes - lower classes imitate - after lower class adopts - upper class discards and adopts a new fashion to assert it's superior position
during decline stage - these begin as consumers will n - longer pay full price
often ends in excess. Everyone wears it; available in many different stylistic elements
fiber - manufacturing - ready-to-wear

41. Reoccurring Cycles
upper class initiates fashion for status purposes - lower classes imitate - after lower class adopts - upper class discards and adopts a new fashion to assert it's superior position
collective taste in fashion formed by consumers similarly influenced by environmental factors - collective idea as a society. ex. (t-shirts - sweatshirts)
after a fashion dies - it may resurface
ease of care

42. Moderate/Popular Level Price
as fashion increases in popularity
mass acceptance
look at stores and compare
type of item

43. Websites (Sources)
gradual change
younger or lower class initiate fashion - upper classes accept. Ex. jeans: first from farmers (utilitarian) - now staple and all classes wear
survey - consumer groups - in-store informal interviews
ex. Style.com - latest shows; other websites

44. Fashion Adoption
as fashion increases in popularity
the process by which a style is accepted
mass acceptance
often ends in excess. Everyone wears it; available in many different stylistic elements

45. Color Services (Sources)
classics - never becomes completely obsolete
does not determine fashion acceptance
fads - comes and goes in a single season
predict colors people will be wearing in the future - Ex. Color Association

46. Trade Magazines (Sources)
consumer. Industry listens to consumer
similar to shopping stores
look at latest fashions on the runway
latest fashion business and trade for industry professionals - Ex. WWD

47. Technological Developments
predict colors people will be wearing in the future - Ex. Color Association
design elements may change even though the style itself remains popular
usefulness
fiber - manufacturing - ready-to-wear

48. Adoption
the process by which a style is accepted; taking style from other people
Inhibit or advance fashion. 1. War (WWII - rationing) 2. Political relations with other countries 3. Legislation 4. Political change
distinctive individual qualities - personal attributes - attitude - values - lifestyles
the process by which a style is accepted

49. Collective Selection
collective taste in fashion formed by consumers similarly influenced by environmental factors - collective idea as a society. ex. (t-shirts - sweatshirts)
usually most important
consumer. Industry listens to consumer
adopt at markdown price

50. Successful Merchandising
outset (start or beginning)
usually most important
look at stores and compare
need clear cut policy on which fashion stages they wish to deal with