Test your basic knowledge |

Fashion Industry

Subject : industries

Instructions:

Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can study here.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.

1. Moderate/Popular Level Price
as fashion increases in popularity
innovators; small percent of consumers - start fashion by discovering and wearing a style -
after a fashion dies - it may resurface
during decline stage - these begin as consumers will n - longer pay full price

2. Evaluating Fashion Collections (Sources)
look at stores and compare
survey - consumer groups - in-store informal interviews
look at latest fashions on the runway
subjective characteristics that deal with feel and touch; more than absolute numbers - Ex. religious beliefs - fashion interests - etc.

3. Fashion Adoption
boutiques - designer shops - fine specialty stores
how well made
the process by which a style is accepted
ex. Style.com - latest shows; other websites

4. Demographics
latest fashion business and trade for industry professionals - Ex. WWD
after a fashion dies - it may resurface
the process by which a style is accepted; taking style from other people
objective characteristics that can be quantified - Ex. population and birth rate - geographic concentration of the population - age and aging of the population

5. Cyclical Theory (Historical Theory)
subjective characteristics that deal with feel and touch; more than absolute numbers - Ex. religious beliefs - fashion interests - etc.
after a fashion dies - it may resurface
innovators; small percent of consumers - start fashion by discovering and wearing a style -
straight - tubular - bell shape - back fullness

6. Fit (Practical - Psychological Considerations)
survey - consumer groups - in-store informal interviews
look at latest fashions on the runway
crucial step
type of item

7. Economic Conditions
manufacturer reputation
fashion is a luxury - a discretionary purchase - recession - money spent on investments - good economy - more discretionary income
crucial step
ex. Style.com - latest shows; other websites

8. Early Majority/Majority
often ends in excess. Everyone wears it; available in many different stylistic elements
mass acceptance
surface interest
need clear cut policy on which fashion stages they wish to deal with

9. Personality
distinctive individual qualities - personal attributes - attitude - values - lifestyles
most important for average consumer
adopt relatively early - not before it is established as fashion
the process by which a style is accepted; taking style from other people

10. Highest Price
manufacturer reputation
outset (start or beginning)
often ends in excess. Everyone wears it; available in many different stylistic elements
normal cycle affected for some reason - Ex. season - social - economy - political event

11. Interrupted/Prolonged Cycle (Length of Cycles)
innovators; small percent of consumers - start fashion by discovering and wearing a style -
often ends in excess. Everyone wears it; available in many different stylistic elements
normal cycle affected for some reason - Ex. season - social - economy - political event
collective taste in fashion formed by consumers similarly influenced by environmental factors - collective idea as a society. ex. (t-shirts - sweatshirts)

12. Sales Records (Sources)
usefulness
after a fashion dies - it may resurface
look at past sales to predict future trends
upper class initiates fashion for status purposes - lower classes imitate - after lower class adopts - upper class discards and adopts a new fashion to assert it's superior position

13. Historical Theory
cyclical theory - pendulum of fashion - recycling fashion
look at stores and compare
younger or lower class initiate fashion - upper classes accept. Ex. jeans: first from farmers (utilitarian) - now staple and all classes wear
individuals are grouped according to some visual trait and thereby presumed to possess similar personality or behavioral characteristics

14. The fashion movement is...
evolutionary - not revolutionary; slow changing - subtle changes. Consumers d - not like sudden change. Not dependent on sales promotion.
inal stages
adopt at markdown price
subjective characteristics that deal with feel and touch; more than absolute numbers - Ex. religious beliefs - fashion interests - etc.

15. Technological Developments
subjective characteristics that deal with feel and touch; more than absolute numbers - Ex. religious beliefs - fashion interests - etc.
fiber - manufacturing - ready-to-wear
younger or lower class initiate fashion - upper classes accept. Ex. jeans: first from farmers (utilitarian) - now staple and all classes wear
as fashion increases in popularity

16. Psycho-graphics
fads - comes and goes in a single season
consumer. Industry listens to consumer
subjective characteristics that deal with feel and touch; more than absolute numbers - Ex. religious beliefs - fashion interests - etc.
collective taste in fashion formed by consumers similarly influenced by environmental factors - collective idea as a society. ex. (t-shirts - sweatshirts)

17. Consumer Research (Sources)
survey - consumer groups - in-store informal interviews
usefulness
continuing influence on the first impression
individuals are grouped according to some visual trait and thereby presumed to possess similar personality or behavioral characteristics

18. Diffusion
subjective characteristics that deal with feel and touch; more than absolute numbers - Ex. religious beliefs - fashion interests - etc.
innovators; small percent of consumers - start fashion by discovering and wearing a style -
describes how fashion styles filter through consumer groups - Ex. age groups - geographic groups - socioeconomic groups
survey - consumer groups - in-store informal interviews

19. Color Services (Sources)
ease of care
outset (start or beginning)
inal stages
predict colors people will be wearing in the future - Ex. Color Association

20. Cycles within Cycle (Length of Cycles)
fashion moves horizontally between groups of similar social levels. Fashion leaders within a group - particular age groups - socioeconomic status (ex. college students - high school students - teachers)
fiber - manufacturing - ready-to-wear
design elements may change even though the style itself remains popular
younger or lower class initiate fashion - upper classes accept. Ex. jeans: first from farmers (utilitarian) - now staple and all classes wear

21. Long Lived (Length of Cycles)
ex. Style.com - latest shows; other websites
need clear cut policy on which fashion stages they wish to deal with
classics - never becomes completely obsolete
distinctive individual qualities - personal attributes - attitude - values - lifestyles

22. Price (Practical - Psychological Considerations)
motivations - Ex. boredom - curiosity - rebel against convention - desire for self-assertion - desire for companionship
straight - tubular - bell shape - back fullness
most important for average consumer
after a fashion dies - it may resurface

23. Style/Fashion Levels (Fashion Considerations)
type of item
trends services - Ex. Fashion Snoops - Cotton Inc.
consumer. Industry listens to consumer
need clear cut policy on which fashion stages they wish to deal with

24. Video - Services and Television (Sources)
often ends in excess. Everyone wears it; available in many different stylistic elements
TV shows that start trends
evolutionary - not revolutionary; slow changing - subtle changes. Consumers d - not like sudden change. Not dependent on sales promotion.
type of item

25. Close Out Price
what we think about ourselves (self feedback) - body image - body cathexis (satisfaction) - self esteem
latest fashion business and trade for industry professionals - Ex. WWD
subjective characteristics that deal with feel and touch; more than absolute numbers - Ex. religious beliefs - fashion interests - etc.
inal stages

26. Catalogs (Sources)
survey - consumer groups - in-store informal interviews
inal stages
similar to shopping stores
subjective characteristics that deal with feel and touch; more than absolute numbers - Ex. religious beliefs - fashion interests - etc.

27. Appropriateness (Practical - Psychological Considerations)
what we think about ourselves (self feedback) - body image - body cathexis (satisfaction) - self esteem
ease of care
usefulness
younger or lower class initiate fashion - upper classes accept. Ex. jeans: first from farmers (utilitarian) - now staple and all classes wear

28. Exclusive Shops
fiber - manufacturing - ready-to-wear
innovators; small percent of consumers - start fashion by discovering and wearing a style -
look at latest fashions on the runway
boutiques - designer shops - fine specialty stores

29. Websites (Sources)
ex. Style.com - latest shows; other websites
as fashion increases in popularity
after a fashion dies - it may resurface
fashion moves horizontally between groups of similar social levels. Fashion leaders within a group - particular age groups - socioeconomic status (ex. college students - high school students - teachers)

30. Short-lived (Length of Cycles)
fads - comes and goes in a single season
fashion moves horizontally between groups of similar social levels. Fashion leaders within a group - particular age groups - socioeconomic status (ex. college students - high school students - teachers)
the process by which a style is accepted; taking style from other people
price moderate - risk low

31. Laggards
ex. Style.com - latest shows; other websites
usually most important
manufacturer reputation
adopt at markdown price

32. Self-concept
surface interest
gradual change
what we think about ourselves (self feedback) - body image - body cathexis (satisfaction) - self esteem
collective taste in fashion formed by consumers similarly influenced by environmental factors - collective idea as a society. ex. (t-shirts - sweatshirts)

33. Collective Selection
innovators; small percent of consumers - start fashion by discovering and wearing a style -
crucial step
the process by which a style is accepted
collective taste in fashion formed by consumers similarly influenced by environmental factors - collective idea as a society. ex. (t-shirts - sweatshirts)

34. Late Majority
innovators; small percent of consumers - start fashion by discovering and wearing a style -
price moderate - risk low
look at past sales to predict future trends
how well made

35. Shopping (Sources)
does not determine fashion acceptance
look at stores and compare
gradual change
ease of care

36. Trickle-down

37. Brand/Designer Name (Practical - Psychological Considerations)
ex. Style.com - latest shows; other websites
manufacturer reputation
mass acceptance
straight - tubular - bell shape - back fullness

38. Evolution
gradual change
motivations - Ex. boredom - curiosity - rebel against convention - desire for self-assertion - desire for companionship
fashion is a luxury - a discretionary purchase - recession - money spent on investments - good economy - more discretionary income
fads - comes and goes in a single season

39. Early Adapters
innovators; small percent of consumers - start fashion by discovering and wearing a style -
design elements may change even though the style itself remains popular
what we think about ourselves (self feedback) - body image - body cathexis (satisfaction) - self esteem
adopt relatively early - not before it is established as fashion

40. Fashion Services (Sources)
price moderate - risk low
normal cycle affected for some reason - Ex. season - social - economy - political event
type of item
trends services - Ex. Fashion Snoops - Cotton Inc.

41. Fashion is created by the...
adopt at markdown price
cyclical theory - pendulum of fashion - recycling fashion
ex. Style.com - latest shows; other websites
consumer. Industry listens to consumer

42. Markdown
usually most important
evolutionary - not revolutionary; slow changing - subtle changes. Consumers d - not like sudden change. Not dependent on sales promotion.
during decline stage - these begin as consumers will n - longer pay full price
upper class initiates fashion for status purposes - lower classes imitate - after lower class adopts - upper class discards and adopts a new fashion to assert it's superior position

43. Political Views
how well made
as fashion increases in popularity
inal stages
Inhibit or advance fashion. 1. War (WWII - rationing) 2. Political relations with other countries 3. Legislation 4. Political change

44. Fashion Leaders
subjective characteristics that deal with feel and touch; more than absolute numbers - Ex. religious beliefs - fashion interests - etc.
straight - tubular - bell shape - back fullness
innovators; small percent of consumers - start fashion by discovering and wearing a style -
look at stores and compare

45. Workmanship/Quality (Practical - Psychological Considerations)
look at latest fashions on the runway
fiber - manufacturing - ready-to-wear
how well made
latest fashion business and trade for industry professionals - Ex. WWD

46. Trickle-across
fashion moves horizontally between groups of similar social levels. Fashion leaders within a group - particular age groups - socioeconomic status (ex. college students - high school students - teachers)
trends services - Ex. Fashion Snoops - Cotton Inc.
straight - tubular - bell shape - back fullness
Inhibit or advance fashion. 1. War (WWII - rationing) 2. Political relations with other countries 3. Legislation 4. Political change

47. Price
survey - consumer groups - in-store informal interviews
does not determine fashion acceptance
evolutionary - not revolutionary; slow changing - subtle changes. Consumers d - not like sudden change. Not dependent on sales promotion.
how well made

48. Fashion
subjective characteristics that deal with feel and touch; more than absolute numbers - Ex. religious beliefs - fashion interests - etc.
survey - consumer groups - in-store informal interviews
often ends in excess. Everyone wears it; available in many different stylistic elements
fiber - manufacturing - ready-to-wear

49. Successful Merchandising
inal stages
surface interest
need clear cut policy on which fashion stages they wish to deal with
adopt relatively early - not before it is established as fashion

50. Stereotype (Formation)
crucial step
continuing influence on the first impression
individuals are grouped according to some visual trait and thereby presumed to possess similar personality or behavioral characteristics
adopt at markdown price