Test your basic knowledge |

Fashion Industry

Subject : industries

Instructions:

Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can study here.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.

1. Trickle-up
normal cycle affected for some reason - Ex. season - social - economy - political event
younger or lower class initiate fashion - upper classes accept. Ex. jeans: first from farmers (utilitarian) - now staple and all classes wear
TV shows that start trends
adopt at markdown price

2. Self-concept
boutiques - designer shops - fine specialty stores
what we think about ourselves (self feedback) - body image - body cathexis (satisfaction) - self esteem
fashion moves horizontally between groups of similar social levels. Fashion leaders within a group - particular age groups - socioeconomic status (ex. college students - high school students - teachers)
during decline stage - these begin as consumers will n - longer pay full price

3. Catalogs (Sources)
similar to shopping stores
adopt at markdown price
individuals are grouped according to some visual trait and thereby presumed to possess similar personality or behavioral characteristics
younger or lower class initiate fashion - upper classes accept. Ex. jeans: first from farmers (utilitarian) - now staple and all classes wear

4. Color Services (Sources)
predict colors people will be wearing in the future - Ex. Color Association
consumer. Industry listens to consumer
after a fashion dies - it may resurface
fashion moves horizontally between groups of similar social levels. Fashion leaders within a group - particular age groups - socioeconomic status (ex. college students - high school students - teachers)

5. Long Lived (Length of Cycles)
does not determine fashion acceptance
classics - never becomes completely obsolete
distinctive individual qualities - personal attributes - attitude - values - lifestyles
manufacturer reputation

6. Personality
inal stages
need clear cut policy on which fashion stages they wish to deal with
distinctive individual qualities - personal attributes - attitude - values - lifestyles
after a fashion dies - it may resurface

7. Price (Practical - Psychological Considerations)
after a fashion dies - it may resurface
surface interest
what we think about ourselves (self feedback) - body image - body cathexis (satisfaction) - self esteem
most important for average consumer

8. Laggards
adopt at markdown price
latest fashion business and trade for industry professionals - Ex. WWD
look at past sales to predict future trends
outset (start or beginning)

9. Trickle-across
fashion moves horizontally between groups of similar social levels. Fashion leaders within a group - particular age groups - socioeconomic status (ex. college students - high school students - teachers)
describes how fashion styles filter through consumer groups - Ex. age groups - geographic groups - socioeconomic groups
look at latest fashions on the runway
continuing influence on the first impression

10. Evolution
outset (start or beginning)
boutiques - designer shops - fine specialty stores
crucial step
gradual change

11. Color (Fashion Considerations)
usually most important
outset (start or beginning)
motivations - Ex. boredom - curiosity - rebel against convention - desire for self-assertion - desire for companionship
look at latest fashions on the runway

12. Early Majority/Majority
gradual change
what we think about ourselves (self feedback) - body image - body cathexis (satisfaction) - self esteem
mass acceptance
as fashion increases in popularity

13. Style/Fashion Levels (Fashion Considerations)
type of item
individuals are grouped according to some visual trait and thereby presumed to possess similar personality or behavioral characteristics
TV shows that start trends
surface interest

14. Consumer Research (Sources)
Inhibit or advance fashion. 1. War (WWII - rationing) 2. Political relations with other countries 3. Legislation 4. Political change
survey - consumer groups - in-store informal interviews
evolutionary - not revolutionary; slow changing - subtle changes. Consumers d - not like sudden change. Not dependent on sales promotion.
consumer. Industry listens to consumer

15. Shopping (Sources)
describes how fashion styles filter through consumer groups - Ex. age groups - geographic groups - socioeconomic groups
often ends in excess. Everyone wears it; available in many different stylistic elements
predict colors people will be wearing in the future - Ex. Color Association
look at stores and compare

16. Trickle-down

17. Performance/Care (Practical - Psychological Considerations)
evolutionary - not revolutionary; slow changing - subtle changes. Consumers d - not like sudden change. Not dependent on sales promotion.
ease of care
during decline stage - these begin as consumers will n - longer pay full price
distinctive individual qualities - personal attributes - attitude - values - lifestyles

18. Highest Price
how well made
outset (start or beginning)
trends services - Ex. Fashion Snoops - Cotton Inc.
straight - tubular - bell shape - back fullness

19. Trade Magazines (Sources)
subjective characteristics that deal with feel and touch; more than absolute numbers - Ex. religious beliefs - fashion interests - etc.
what we think about ourselves (self feedback) - body image - body cathexis (satisfaction) - self esteem
latest fashion business and trade for industry professionals - Ex. WWD
boutiques - designer shops - fine specialty stores

20. Hal - Effect
TV shows that start trends
continuing influence on the first impression
evolutionary - not revolutionary; slow changing - subtle changes. Consumers d - not like sudden change. Not dependent on sales promotion.
collective taste in fashion formed by consumers similarly influenced by environmental factors - collective idea as a society. ex. (t-shirts - sweatshirts)

21. Fashion is created by the...
during decline stage - these begin as consumers will n - longer pay full price
consumer. Industry listens to consumer
how well made
similar to shopping stores

22. Diffusion
subjective characteristics that deal with feel and touch; more than absolute numbers - Ex. religious beliefs - fashion interests - etc.
usefulness
describes how fashion styles filter through consumer groups - Ex. age groups - geographic groups - socioeconomic groups
the process by which a style is accepted

23. Texture/Fabrication (Fashion Considerations)
surface interest
look at latest fashions on the runway
fiber - manufacturing - ready-to-wear
consumer. Industry listens to consumer

24. Fashion
upper class initiates fashion for status purposes - lower classes imitate - after lower class adopts - upper class discards and adopts a new fashion to assert it's superior position
often ends in excess. Everyone wears it; available in many different stylistic elements
need clear cut policy on which fashion stages they wish to deal with
surface interest

25. Stereotype (Formation)
individuals are grouped according to some visual trait and thereby presumed to possess similar personality or behavioral characteristics
what we think about ourselves (self feedback) - body image - body cathexis (satisfaction) - self esteem
crucial step
continuing influence on the first impression

26. Adoption
individuals are grouped according to some visual trait and thereby presumed to possess similar personality or behavioral characteristics
cyclical theory - pendulum of fashion - recycling fashion
the process by which a style is accepted; taking style from other people
often ends in excess. Everyone wears it; available in many different stylistic elements

27. Economic Conditions
the process by which a style is accepted; taking style from other people
price moderate - risk low
crucial step
fashion is a luxury - a discretionary purchase - recession - money spent on investments - good economy - more discretionary income

28. Cycles within Cycle (Length of Cycles)
fiber - manufacturing - ready-to-wear
younger or lower class initiate fashion - upper classes accept. Ex. jeans: first from farmers (utilitarian) - now staple and all classes wear
usually most important
design elements may change even though the style itself remains popular

29. Successful Merchandising
continuing influence on the first impression
need clear cut policy on which fashion stages they wish to deal with
ease of care
mass acceptance

30. Early Adapters
fashion is a luxury - a discretionary purchase - recession - money spent on investments - good economy - more discretionary income
distinctive individual qualities - personal attributes - attitude - values - lifestyles
survey - consumer groups - in-store informal interviews
adopt relatively early - not before it is established as fashion

31. Sales Records (Sources)
look at past sales to predict future trends
similar to shopping stores
distinctive individual qualities - personal attributes - attitude - values - lifestyles
outset (start or beginning)

32. Close Out Price
look at latest fashions on the runway
younger or lower class initiate fashion - upper classes accept. Ex. jeans: first from farmers (utilitarian) - now staple and all classes wear
inal stages
need clear cut policy on which fashion stages they wish to deal with

33. Workmanship/Quality (Practical - Psychological Considerations)
how well made
boutiques - designer shops - fine specialty stores
survey - consumer groups - in-store informal interviews
as fashion increases in popularity

34. Moderate/Popular Level Price
manufacturer reputation
collective taste in fashion formed by consumers similarly influenced by environmental factors - collective idea as a society. ex. (t-shirts - sweatshirts)
adopt at markdown price
as fashion increases in popularity

35. Brand/Designer Name (Practical - Psychological Considerations)
manufacturer reputation
TV shows that start trends
fiber - manufacturing - ready-to-wear
straight - tubular - bell shape - back fullness

36. Fashion Services (Sources)
as fashion increases in popularity
collective taste in fashion formed by consumers similarly influenced by environmental factors - collective idea as a society. ex. (t-shirts - sweatshirts)
trends services - Ex. Fashion Snoops - Cotton Inc.
Inhibit or advance fashion. 1. War (WWII - rationing) 2. Political relations with other countries 3. Legislation 4. Political change

37. Evaluating Fashion Collections (Sources)
ex. Style.com - latest shows; other websites
look at latest fashions on the runway
predict colors people will be wearing in the future - Ex. Color Association
fads - comes and goes in a single season

38. Psychological Theory
innovators; small percent of consumers - start fashion by discovering and wearing a style -
mass acceptance
motivations - Ex. boredom - curiosity - rebel against convention - desire for self-assertion - desire for companionship
adopt relatively early - not before it is established as fashion

39. Fit (Practical - Psychological Considerations)
usually most important
crucial step
predict colors people will be wearing in the future - Ex. Color Association
gradual change

40. Psycho-graphics
normal cycle affected for some reason - Ex. season - social - economy - political event
what we think about ourselves (self feedback) - body image - body cathexis (satisfaction) - self esteem
subjective characteristics that deal with feel and touch; more than absolute numbers - Ex. religious beliefs - fashion interests - etc.
Inhibit or advance fashion. 1. War (WWII - rationing) 2. Political relations with other countries 3. Legislation 4. Political change

41. Cyclical Theory (Historical Theory)
type of item
straight - tubular - bell shape - back fullness
upper class initiates fashion for status purposes - lower classes imitate - after lower class adopts - upper class discards and adopts a new fashion to assert it's superior position
classics - never becomes completely obsolete

42. Appropriateness (Practical - Psychological Considerations)
usefulness
trends services - Ex. Fashion Snoops - Cotton Inc.
ex. Style.com - latest shows; other websites
mass acceptance

43. Historical Theory
manufacturer reputation
the process by which a style is accepted; taking style from other people
cyclical theory - pendulum of fashion - recycling fashion
straight - tubular - bell shape - back fullness

44. Video - Services and Television (Sources)
predict colors people will be wearing in the future - Ex. Color Association
upper class initiates fashion for status purposes - lower classes imitate - after lower class adopts - upper class discards and adopts a new fashion to assert it's superior position
continuing influence on the first impression
TV shows that start trends

45. Exclusive Shops
boutiques - designer shops - fine specialty stores
after a fashion dies - it may resurface
look at latest fashions on the runway
how well made

46. Short-lived (Length of Cycles)
continuing influence on the first impression
individuals are grouped according to some visual trait and thereby presumed to possess similar personality or behavioral characteristics
crucial step
fads - comes and goes in a single season

47. Late Majority
surface interest
trends services - Ex. Fashion Snoops - Cotton Inc.
price moderate - risk low
boutiques - designer shops - fine specialty stores

48. Political Views
look at past sales to predict future trends
does not determine fashion acceptance
Inhibit or advance fashion. 1. War (WWII - rationing) 2. Political relations with other countries 3. Legislation 4. Political change
how well made

49. Technological Developments
fiber - manufacturing - ready-to-wear
innovators; small percent of consumers - start fashion by discovering and wearing a style -
fashion moves horizontally between groups of similar social levels. Fashion leaders within a group - particular age groups - socioeconomic status (ex. college students - high school students - teachers)
individuals are grouped according to some visual trait and thereby presumed to possess similar personality or behavioral characteristics

50. Collective Selection
does not determine fashion acceptance
type of item
collective taste in fashion formed by consumers similarly influenced by environmental factors - collective idea as a society. ex. (t-shirts - sweatshirts)
manufacturer reputation