Test your basic knowledge |

Fashion Industry

Subject : industries

Instructions:

Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can study here.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.

1. Fashion Leaders
ex. Style.com - latest shows; other websites
evolutionary - not revolutionary; slow changing - subtle changes. Consumers d - not like sudden change. Not dependent on sales promotion.
innovators; small percent of consumers - start fashion by discovering and wearing a style -
subjective characteristics that deal with feel and touch; more than absolute numbers - Ex. religious beliefs - fashion interests - etc.

2. Hal - Effect
as fashion increases in popularity
younger or lower class initiate fashion - upper classes accept. Ex. jeans: first from farmers (utilitarian) - now staple and all classes wear
outset (start or beginning)
continuing influence on the first impression

3. Stereotype (Formation)
ease of care
individuals are grouped according to some visual trait and thereby presumed to possess similar personality or behavioral characteristics
the process by which a style is accepted; taking style from other people
need clear cut policy on which fashion stages they wish to deal with

4. Psycho-graphics
mass acceptance
Inhibit or advance fashion. 1. War (WWII - rationing) 2. Political relations with other countries 3. Legislation 4. Political change
subjective characteristics that deal with feel and touch; more than absolute numbers - Ex. religious beliefs - fashion interests - etc.
straight - tubular - bell shape - back fullness

5. Adoption
the process by which a style is accepted; taking style from other people
predict colors people will be wearing in the future - Ex. Color Association
fiber - manufacturing - ready-to-wear
usefulness

6. Price
consumer. Industry listens to consumer
fashion moves horizontally between groups of similar social levels. Fashion leaders within a group - particular age groups - socioeconomic status (ex. college students - high school students - teachers)
after a fashion dies - it may resurface
does not determine fashion acceptance

7. Political Views
Inhibit or advance fashion. 1. War (WWII - rationing) 2. Political relations with other countries 3. Legislation 4. Political change
manufacturer reputation
mass acceptance
younger or lower class initiate fashion - upper classes accept. Ex. jeans: first from farmers (utilitarian) - now staple and all classes wear

8. Self-concept
classics - never becomes completely obsolete
what we think about ourselves (self feedback) - body image - body cathexis (satisfaction) - self esteem
Inhibit or advance fashion. 1. War (WWII - rationing) 2. Political relations with other countries 3. Legislation 4. Political change
fiber - manufacturing - ready-to-wear

9. Early Majority/Majority
how well made
fiber - manufacturing - ready-to-wear
usually most important
mass acceptance

10. Long Lived (Length of Cycles)
manufacturer reputation
often ends in excess. Everyone wears it; available in many different stylistic elements
classics - never becomes completely obsolete
design elements may change even though the style itself remains popular

11. Technological Developments
classics - never becomes completely obsolete
objective characteristics that can be quantified - Ex. population and birth rate - geographic concentration of the population - age and aging of the population
fiber - manufacturing - ready-to-wear
look at latest fashions on the runway

12. Markdown
trends services - Ex. Fashion Snoops - Cotton Inc.
usefulness
adopt at markdown price
during decline stage - these begin as consumers will n - longer pay full price

13. Shopping (Sources)
distinctive individual qualities - personal attributes - attitude - values - lifestyles
type of item
how well made
look at stores and compare

14. Fashion
most important for average consumer
during decline stage - these begin as consumers will n - longer pay full price
often ends in excess. Everyone wears it; available in many different stylistic elements
surface interest

15. Color (Fashion Considerations)
usually most important
subjective characteristics that deal with feel and touch; more than absolute numbers - Ex. religious beliefs - fashion interests - etc.
innovators; small percent of consumers - start fashion by discovering and wearing a style -
Inhibit or advance fashion. 1. War (WWII - rationing) 2. Political relations with other countries 3. Legislation 4. Political change

16. Laggards
gradual change
usefulness
adopt at markdown price
describes how fashion styles filter through consumer groups - Ex. age groups - geographic groups - socioeconomic groups

17. Fashion Services (Sources)
describes how fashion styles filter through consumer groups - Ex. age groups - geographic groups - socioeconomic groups
gradual change
trends services - Ex. Fashion Snoops - Cotton Inc.
cyclical theory - pendulum of fashion - recycling fashion

18. Price (Practical - Psychological Considerations)
fashion moves horizontally between groups of similar social levels. Fashion leaders within a group - particular age groups - socioeconomic status (ex. college students - high school students - teachers)
individuals are grouped according to some visual trait and thereby presumed to possess similar personality or behavioral characteristics
gradual change
most important for average consumer

19. Fashion Adoption
latest fashion business and trade for industry professionals - Ex. WWD
the process by which a style is accepted
ex. Style.com - latest shows; other websites
describes how fashion styles filter through consumer groups - Ex. age groups - geographic groups - socioeconomic groups

20. Diffusion
describes how fashion styles filter through consumer groups - Ex. age groups - geographic groups - socioeconomic groups
younger or lower class initiate fashion - upper classes accept. Ex. jeans: first from farmers (utilitarian) - now staple and all classes wear
usefulness
predict colors people will be wearing in the future - Ex. Color Association

21. Highest Price
ease of care
outset (start or beginning)
the process by which a style is accepted; taking style from other people
how well made

22. Historical Theory
cyclical theory - pendulum of fashion - recycling fashion
fashion moves horizontally between groups of similar social levels. Fashion leaders within a group - particular age groups - socioeconomic status (ex. college students - high school students - teachers)
ex. Style.com - latest shows; other websites
outset (start or beginning)

23. Exclusive Shops
look at latest fashions on the runway
look at stores and compare
boutiques - designer shops - fine specialty stores
inal stages

24. Psychological Theory
price moderate - risk low
ex. Style.com - latest shows; other websites
trends services - Ex. Fashion Snoops - Cotton Inc.
motivations - Ex. boredom - curiosity - rebel against convention - desire for self-assertion - desire for companionship

25. Collective Selection
usefulness
design elements may change even though the style itself remains popular
collective taste in fashion formed by consumers similarly influenced by environmental factors - collective idea as a society. ex. (t-shirts - sweatshirts)
price moderate - risk low

26. Early Adapters
cyclical theory - pendulum of fashion - recycling fashion
adopt relatively early - not before it is established as fashion
TV shows that start trends
type of item

27. Demographics
TV shows that start trends
individuals are grouped according to some visual trait and thereby presumed to possess similar personality or behavioral characteristics
objective characteristics that can be quantified - Ex. population and birth rate - geographic concentration of the population - age and aging of the population
usually most important

28. Color Services (Sources)
straight - tubular - bell shape - back fullness
fashion is a luxury - a discretionary purchase - recession - money spent on investments - good economy - more discretionary income
predict colors people will be wearing in the future - Ex. Color Association
need clear cut policy on which fashion stages they wish to deal with

29. Evolution
gradual change
type of item
consumer. Industry listens to consumer
most important for average consumer

30. Economic Conditions
fashion is a luxury - a discretionary purchase - recession - money spent on investments - good economy - more discretionary income
as fashion increases in popularity
TV shows that start trends
predict colors people will be wearing in the future - Ex. Color Association

31. Close Out Price
inal stages
innovators; small percent of consumers - start fashion by discovering and wearing a style -
trends services - Ex. Fashion Snoops - Cotton Inc.
survey - consumer groups - in-store informal interviews

32. Sales Records (Sources)
survey - consumer groups - in-store informal interviews
TV shows that start trends
how well made
look at past sales to predict future trends

33. Video - Services and Television (Sources)
younger or lower class initiate fashion - upper classes accept. Ex. jeans: first from farmers (utilitarian) - now staple and all classes wear
TV shows that start trends
need clear cut policy on which fashion stages they wish to deal with
gradual change

34. Personality
the process by which a style is accepted
often ends in excess. Everyone wears it; available in many different stylistic elements
most important for average consumer
distinctive individual qualities - personal attributes - attitude - values - lifestyles

35. Late Majority
design elements may change even though the style itself remains popular
price moderate - risk low
individuals are grouped according to some visual trait and thereby presumed to possess similar personality or behavioral characteristics
during decline stage - these begin as consumers will n - longer pay full price

36. Style/Fashion Levels (Fashion Considerations)
manufacturer reputation
fads - comes and goes in a single season
type of item
the process by which a style is accepted; taking style from other people

37. Websites (Sources)
the process by which a style is accepted
survey - consumer groups - in-store informal interviews
ex. Style.com - latest shows; other websites
distinctive individual qualities - personal attributes - attitude - values - lifestyles

38. Trickle-up
normal cycle affected for some reason - Ex. season - social - economy - political event
similar to shopping stores
younger or lower class initiate fashion - upper classes accept. Ex. jeans: first from farmers (utilitarian) - now staple and all classes wear
look at past sales to predict future trends

39. Appropriateness (Practical - Psychological Considerations)
usefulness
ex. Style.com - latest shows; other websites
evolutionary - not revolutionary; slow changing - subtle changes. Consumers d - not like sudden change. Not dependent on sales promotion.
the process by which a style is accepted

40. Texture/Fabrication (Fashion Considerations)
what we think about ourselves (self feedback) - body image - body cathexis (satisfaction) - self esteem
distinctive individual qualities - personal attributes - attitude - values - lifestyles
latest fashion business and trade for industry professionals - Ex. WWD
surface interest

41. Successful Merchandising
objective characteristics that can be quantified - Ex. population and birth rate - geographic concentration of the population - age and aging of the population
need clear cut policy on which fashion stages they wish to deal with
motivations - Ex. boredom - curiosity - rebel against convention - desire for self-assertion - desire for companionship
latest fashion business and trade for industry professionals - Ex. WWD

42. Interrupted/Prolonged Cycle (Length of Cycles)
usually most important
evolutionary - not revolutionary; slow changing - subtle changes. Consumers d - not like sudden change. Not dependent on sales promotion.
type of item
normal cycle affected for some reason - Ex. season - social - economy - political event

43. Reoccurring Cycles
after a fashion dies - it may resurface
younger or lower class initiate fashion - upper classes accept. Ex. jeans: first from farmers (utilitarian) - now staple and all classes wear
latest fashion business and trade for industry professionals - Ex. WWD
price moderate - risk low

44. Fit (Practical - Psychological Considerations)
describes how fashion styles filter through consumer groups - Ex. age groups - geographic groups - socioeconomic groups
crucial step
cyclical theory - pendulum of fashion - recycling fashion
boutiques - designer shops - fine specialty stores

45. Brand/Designer Name (Practical - Psychological Considerations)
similar to shopping stores
manufacturer reputation
individuals are grouped according to some visual trait and thereby presumed to possess similar personality or behavioral characteristics
price moderate - risk low

46. Cyclical Theory (Historical Theory)
ease of care
classics - never becomes completely obsolete
straight - tubular - bell shape - back fullness
adopt at markdown price

47. Fashion is created by the...
consumer. Industry listens to consumer
predict colors people will be wearing in the future - Ex. Color Association
inal stages
evolutionary - not revolutionary; slow changing - subtle changes. Consumers d - not like sudden change. Not dependent on sales promotion.

48. Performance/Care (Practical - Psychological Considerations)
trends services - Ex. Fashion Snoops - Cotton Inc.
ease of care
type of item
innovators; small percent of consumers - start fashion by discovering and wearing a style -

49. Trade Magazines (Sources)
latest fashion business and trade for industry professionals - Ex. WWD
fads - comes and goes in a single season
survey - consumer groups - in-store informal interviews
normal cycle affected for some reason - Ex. season - social - economy - political event

50. Cycles within Cycle (Length of Cycles)
manufacturer reputation
design elements may change even though the style itself remains popular
inal stages
what we think about ourselves (self feedback) - body image - body cathexis (satisfaction) - self esteem