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Test your basic knowledge |
Fashion Industry
Start Test
Study First
Subject
:
industries
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Markdown
Inhibit or advance fashion. 1. War (WWII - rationing) 2. Political relations with other countries 3. Legislation 4. Political change
survey - consumer groups - in-store informal interviews
usually most important
during decline stage - these begin as consumers will n - longer pay full price
2. Successful Merchandising
fads - comes and goes in a single season
continuing influence on the first impression
need clear cut policy on which fashion stages they wish to deal with
evolutionary - not revolutionary; slow changing - subtle changes. Consumers d - not like sudden change. Not dependent on sales promotion.
3. Color (Fashion Considerations)
usually most important
after a fashion dies - it may resurface
inal stages
fads - comes and goes in a single season
4. Appropriateness (Practical - Psychological Considerations)
usefulness
evolutionary - not revolutionary; slow changing - subtle changes. Consumers d - not like sudden change. Not dependent on sales promotion.
need clear cut policy on which fashion stages they wish to deal with
design elements may change even though the style itself remains popular
5. Reoccurring Cycles
gradual change
normal cycle affected for some reason - Ex. season - social - economy - political event
after a fashion dies - it may resurface
boutiques - designer shops - fine specialty stores
6. The fashion movement is...
during decline stage - these begin as consumers will n - longer pay full price
evolutionary - not revolutionary; slow changing - subtle changes. Consumers d - not like sudden change. Not dependent on sales promotion.
usefulness
price moderate - risk low
7. Brand/Designer Name (Practical - Psychological Considerations)
adopt at markdown price
manufacturer reputation
fashion is a luxury - a discretionary purchase - recession - money spent on investments - good economy - more discretionary income
objective characteristics that can be quantified - Ex. population and birth rate - geographic concentration of the population - age and aging of the population
8. Trade Magazines (Sources)
fashion is a luxury - a discretionary purchase - recession - money spent on investments - good economy - more discretionary income
the process by which a style is accepted; taking style from other people
continuing influence on the first impression
latest fashion business and trade for industry professionals - Ex. WWD
9. Late Majority
outset (start or beginning)
as fashion increases in popularity
price moderate - risk low
similar to shopping stores
10. Psycho-graphics
how well made
often ends in excess. Everyone wears it; available in many different stylistic elements
evolutionary - not revolutionary; slow changing - subtle changes. Consumers d - not like sudden change. Not dependent on sales promotion.
subjective characteristics that deal with feel and touch; more than absolute numbers - Ex. religious beliefs - fashion interests - etc.
11. Trickle-across
fashion moves horizontally between groups of similar social levels. Fashion leaders within a group - particular age groups - socioeconomic status (ex. college students - high school students - teachers)
outset (start or beginning)
gradual change
how well made
12. Trickle-up
ease of care
younger or lower class initiate fashion - upper classes accept. Ex. jeans: first from farmers (utilitarian) - now staple and all classes wear
normal cycle affected for some reason - Ex. season - social - economy - political event
individuals are grouped according to some visual trait and thereby presumed to possess similar personality or behavioral characteristics
13. Fit (Practical - Psychological Considerations)
often ends in excess. Everyone wears it; available in many different stylistic elements
fiber - manufacturing - ready-to-wear
crucial step
motivations - Ex. boredom - curiosity - rebel against convention - desire for self-assertion - desire for companionship
14. Personality
what we think about ourselves (self feedback) - body image - body cathexis (satisfaction) - self esteem
distinctive individual qualities - personal attributes - attitude - values - lifestyles
usually most important
most important for average consumer
15. Trickle-down
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16. Close Out Price
after a fashion dies - it may resurface
adopt relatively early - not before it is established as fashion
inal stages
during decline stage - these begin as consumers will n - longer pay full price
17. Demographics
objective characteristics that can be quantified - Ex. population and birth rate - geographic concentration of the population - age and aging of the population
need clear cut policy on which fashion stages they wish to deal with
look at latest fashions on the runway
outset (start or beginning)
18. Long Lived (Length of Cycles)
look at past sales to predict future trends
classics - never becomes completely obsolete
the process by which a style is accepted
continuing influence on the first impression
19. Collective Selection
ease of care
objective characteristics that can be quantified - Ex. population and birth rate - geographic concentration of the population - age and aging of the population
adopt relatively early - not before it is established as fashion
collective taste in fashion formed by consumers similarly influenced by environmental factors - collective idea as a society. ex. (t-shirts - sweatshirts)
20. Style/Fashion Levels (Fashion Considerations)
collective taste in fashion formed by consumers similarly influenced by environmental factors - collective idea as a society. ex. (t-shirts - sweatshirts)
mass acceptance
type of item
distinctive individual qualities - personal attributes - attitude - values - lifestyles
21. Websites (Sources)
after a fashion dies - it may resurface
motivations - Ex. boredom - curiosity - rebel against convention - desire for self-assertion - desire for companionship
ex. Style.com - latest shows; other websites
the process by which a style is accepted
22. Laggards
usually most important
usefulness
adopt at markdown price
need clear cut policy on which fashion stages they wish to deal with
23. Moderate/Popular Level Price
surface interest
as fashion increases in popularity
classics - never becomes completely obsolete
younger or lower class initiate fashion - upper classes accept. Ex. jeans: first from farmers (utilitarian) - now staple and all classes wear
24. Exclusive Shops
boutiques - designer shops - fine specialty stores
TV shows that start trends
how well made
Inhibit or advance fashion. 1. War (WWII - rationing) 2. Political relations with other countries 3. Legislation 4. Political change
25. Shopping (Sources)
look at stores and compare
TV shows that start trends
upper class initiates fashion for status purposes - lower classes imitate - after lower class adopts - upper class discards and adopts a new fashion to assert it's superior position
price moderate - risk low
26. Texture/Fabrication (Fashion Considerations)
Inhibit or advance fashion. 1. War (WWII - rationing) 2. Political relations with other countries 3. Legislation 4. Political change
type of item
cyclical theory - pendulum of fashion - recycling fashion
surface interest
27. Catalogs (Sources)
similar to shopping stores
type of item
innovators; small percent of consumers - start fashion by discovering and wearing a style -
ex. Style.com - latest shows; other websites
28. Price
latest fashion business and trade for industry professionals - Ex. WWD
objective characteristics that can be quantified - Ex. population and birth rate - geographic concentration of the population - age and aging of the population
consumer. Industry listens to consumer
does not determine fashion acceptance
29. Evolution
gradual change
look at latest fashions on the runway
ex. Style.com - latest shows; other websites
objective characteristics that can be quantified - Ex. population and birth rate - geographic concentration of the population - age and aging of the population
30. Economic Conditions
upper class initiates fashion for status purposes - lower classes imitate - after lower class adopts - upper class discards and adopts a new fashion to assert it's superior position
fashion is a luxury - a discretionary purchase - recession - money spent on investments - good economy - more discretionary income
look at latest fashions on the runway
similar to shopping stores
31. Short-lived (Length of Cycles)
gradual change
what we think about ourselves (self feedback) - body image - body cathexis (satisfaction) - self esteem
the process by which a style is accepted
fads - comes and goes in a single season
32. Highest Price
outset (start or beginning)
normal cycle affected for some reason - Ex. season - social - economy - political event
type of item
during decline stage - these begin as consumers will n - longer pay full price
33. Fashion Adoption
need clear cut policy on which fashion stages they wish to deal with
the process by which a style is accepted
consumer. Industry listens to consumer
after a fashion dies - it may resurface
34. Fashion Services (Sources)
trends services - Ex. Fashion Snoops - Cotton Inc.
the process by which a style is accepted; taking style from other people
similar to shopping stores
often ends in excess. Everyone wears it; available in many different stylistic elements
35. Hal - Effect
type of item
continuing influence on the first impression
how well made
objective characteristics that can be quantified - Ex. population and birth rate - geographic concentration of the population - age and aging of the population
36. Color Services (Sources)
individuals are grouped according to some visual trait and thereby presumed to possess similar personality or behavioral characteristics
design elements may change even though the style itself remains popular
predict colors people will be wearing in the future - Ex. Color Association
manufacturer reputation
37. Self-concept
describes how fashion styles filter through consumer groups - Ex. age groups - geographic groups - socioeconomic groups
what we think about ourselves (self feedback) - body image - body cathexis (satisfaction) - self esteem
mass acceptance
innovators; small percent of consumers - start fashion by discovering and wearing a style -
38. Stereotype (Formation)
collective taste in fashion formed by consumers similarly influenced by environmental factors - collective idea as a society. ex. (t-shirts - sweatshirts)
mass acceptance
individuals are grouped according to some visual trait and thereby presumed to possess similar personality or behavioral characteristics
similar to shopping stores
39. Video - Services and Television (Sources)
fashion is a luxury - a discretionary purchase - recession - money spent on investments - good economy - more discretionary income
classics - never becomes completely obsolete
TV shows that start trends
look at latest fashions on the runway
40. Evaluating Fashion Collections (Sources)
during decline stage - these begin as consumers will n - longer pay full price
look at latest fashions on the runway
price moderate - risk low
individuals are grouped according to some visual trait and thereby presumed to possess similar personality or behavioral characteristics
41. Historical Theory
cyclical theory - pendulum of fashion - recycling fashion
TV shows that start trends
fashion moves horizontally between groups of similar social levels. Fashion leaders within a group - particular age groups - socioeconomic status (ex. college students - high school students - teachers)
outset (start or beginning)
42. Fashion is created by the...
the process by which a style is accepted
fads - comes and goes in a single season
evolutionary - not revolutionary; slow changing - subtle changes. Consumers d - not like sudden change. Not dependent on sales promotion.
consumer. Industry listens to consumer
43. Early Majority/Majority
look at past sales to predict future trends
how well made
mass acceptance
the process by which a style is accepted; taking style from other people
44. Political Views
latest fashion business and trade for industry professionals - Ex. WWD
Inhibit or advance fashion. 1. War (WWII - rationing) 2. Political relations with other countries 3. Legislation 4. Political change
ease of care
adopt relatively early - not before it is established as fashion
45. Workmanship/Quality (Practical - Psychological Considerations)
boutiques - designer shops - fine specialty stores
often ends in excess. Everyone wears it; available in many different stylistic elements
how well made
most important for average consumer
46. Psychological Theory
adopt at markdown price
the process by which a style is accepted
motivations - Ex. boredom - curiosity - rebel against convention - desire for self-assertion - desire for companionship
does not determine fashion acceptance
47. Technological Developments
fiber - manufacturing - ready-to-wear
crucial step
innovators; small percent of consumers - start fashion by discovering and wearing a style -
often ends in excess. Everyone wears it; available in many different stylistic elements
48. Price (Practical - Psychological Considerations)
objective characteristics that can be quantified - Ex. population and birth rate - geographic concentration of the population - age and aging of the population
fashion is a luxury - a discretionary purchase - recession - money spent on investments - good economy - more discretionary income
most important for average consumer
need clear cut policy on which fashion stages they wish to deal with
49. Diffusion
adopt at markdown price
continuing influence on the first impression
look at past sales to predict future trends
describes how fashion styles filter through consumer groups - Ex. age groups - geographic groups - socioeconomic groups
50. Fashion
manufacturer reputation
often ends in excess. Everyone wears it; available in many different stylistic elements
survey - consumer groups - in-store informal interviews
most important for average consumer