Test your basic knowledge |

Fashion Industry

Subject : industries

Instructions:

Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can study here.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.

1. Style/Fashion Levels (Fashion Considerations)
survey - consumer groups - in-store informal interviews
type of item
the process by which a style is accepted
usefulness

2. Adoption
the process by which a style is accepted; taking style from other people
upper class initiates fashion for status purposes - lower classes imitate - after lower class adopts - upper class discards and adopts a new fashion to assert it's superior position
mass acceptance
fashion is a luxury - a discretionary purchase - recession - money spent on investments - good economy - more discretionary income

3. Cyclical Theory (Historical Theory)
straight - tubular - bell shape - back fullness
trends services - Ex. Fashion Snoops - Cotton Inc.
usefulness
cyclical theory - pendulum of fashion - recycling fashion

4. Psychological Theory
objective characteristics that can be quantified - Ex. population and birth rate - geographic concentration of the population - age and aging of the population
motivations - Ex. boredom - curiosity - rebel against convention - desire for self-assertion - desire for companionship
look at latest fashions on the runway
inal stages

5. Fashion Services (Sources)
trends services - Ex. Fashion Snoops - Cotton Inc.
objective characteristics that can be quantified - Ex. population and birth rate - geographic concentration of the population - age and aging of the population
consumer. Industry listens to consumer
adopt at markdown price

6. Appropriateness (Practical - Psychological Considerations)
usefulness
ease of care
design elements may change even though the style itself remains popular
subjective characteristics that deal with feel and touch; more than absolute numbers - Ex. religious beliefs - fashion interests - etc.

7. Successful Merchandising
as fashion increases in popularity
fads - comes and goes in a single season
need clear cut policy on which fashion stages they wish to deal with
upper class initiates fashion for status purposes - lower classes imitate - after lower class adopts - upper class discards and adopts a new fashion to assert it's superior position

8. Short-lived (Length of Cycles)
straight - tubular - bell shape - back fullness
what we think about ourselves (self feedback) - body image - body cathexis (satisfaction) - self esteem
fads - comes and goes in a single season
TV shows that start trends

9. Fashion is created by the...
gradual change
upper class initiates fashion for status purposes - lower classes imitate - after lower class adopts - upper class discards and adopts a new fashion to assert it's superior position
consumer. Industry listens to consumer
Inhibit or advance fashion. 1. War (WWII - rationing) 2. Political relations with other countries 3. Legislation 4. Political change

10. Evaluating Fashion Collections (Sources)
price moderate - risk low
classics - never becomes completely obsolete
upper class initiates fashion for status purposes - lower classes imitate - after lower class adopts - upper class discards and adopts a new fashion to assert it's superior position
look at latest fashions on the runway

11. Diffusion
describes how fashion styles filter through consumer groups - Ex. age groups - geographic groups - socioeconomic groups
cyclical theory - pendulum of fashion - recycling fashion
the process by which a style is accepted; taking style from other people
boutiques - designer shops - fine specialty stores

12. Close Out Price
younger or lower class initiate fashion - upper classes accept. Ex. jeans: first from farmers (utilitarian) - now staple and all classes wear
look at latest fashions on the runway
inal stages
price moderate - risk low

13. Sales Records (Sources)
look at past sales to predict future trends
predict colors people will be wearing in the future - Ex. Color Association
type of item
objective characteristics that can be quantified - Ex. population and birth rate - geographic concentration of the population - age and aging of the population

14. Economic Conditions
similar to shopping stores
manufacturer reputation
fashion is a luxury - a discretionary purchase - recession - money spent on investments - good economy - more discretionary income
price moderate - risk low

15. Historical Theory
cyclical theory - pendulum of fashion - recycling fashion
ease of care
ex. Style.com - latest shows; other websites
the process by which a style is accepted; taking style from other people

16. Fit (Practical - Psychological Considerations)
fashion moves horizontally between groups of similar social levels. Fashion leaders within a group - particular age groups - socioeconomic status (ex. college students - high school students - teachers)
crucial step
continuing influence on the first impression
ex. Style.com - latest shows; other websites

17. Trade Magazines (Sources)
latest fashion business and trade for industry professionals - Ex. WWD
fashion is a luxury - a discretionary purchase - recession - money spent on investments - good economy - more discretionary income
similar to shopping stores
trends services - Ex. Fashion Snoops - Cotton Inc.

18. Reoccurring Cycles
after a fashion dies - it may resurface
fashion is a luxury - a discretionary purchase - recession - money spent on investments - good economy - more discretionary income
subjective characteristics that deal with feel and touch; more than absolute numbers - Ex. religious beliefs - fashion interests - etc.
motivations - Ex. boredom - curiosity - rebel against convention - desire for self-assertion - desire for companionship

19. Video - Services and Television (Sources)
TV shows that start trends
inal stages
objective characteristics that can be quantified - Ex. population and birth rate - geographic concentration of the population - age and aging of the population
does not determine fashion acceptance

20. The fashion movement is...
fashion is a luxury - a discretionary purchase - recession - money spent on investments - good economy - more discretionary income
boutiques - designer shops - fine specialty stores
evolutionary - not revolutionary; slow changing - subtle changes. Consumers d - not like sudden change. Not dependent on sales promotion.
how well made

21. Trickle-down

22. Shopping (Sources)
survey - consumer groups - in-store informal interviews
look at stores and compare
mass acceptance
Inhibit or advance fashion. 1. War (WWII - rationing) 2. Political relations with other countries 3. Legislation 4. Political change

23. Highest Price
younger or lower class initiate fashion - upper classes accept. Ex. jeans: first from farmers (utilitarian) - now staple and all classes wear
objective characteristics that can be quantified - Ex. population and birth rate - geographic concentration of the population - age and aging of the population
outset (start or beginning)
collective taste in fashion formed by consumers similarly influenced by environmental factors - collective idea as a society. ex. (t-shirts - sweatshirts)

24. Technological Developments
distinctive individual qualities - personal attributes - attitude - values - lifestyles
does not determine fashion acceptance
fiber - manufacturing - ready-to-wear
trends services - Ex. Fashion Snoops - Cotton Inc.

25. Color (Fashion Considerations)
usually most important
predict colors people will be wearing in the future - Ex. Color Association
look at past sales to predict future trends
distinctive individual qualities - personal attributes - attitude - values - lifestyles

26. Evolution
younger or lower class initiate fashion - upper classes accept. Ex. jeans: first from farmers (utilitarian) - now staple and all classes wear
TV shows that start trends
design elements may change even though the style itself remains popular
gradual change

27. Catalogs (Sources)
similar to shopping stores
what we think about ourselves (self feedback) - body image - body cathexis (satisfaction) - self esteem
TV shows that start trends
Inhibit or advance fashion. 1. War (WWII - rationing) 2. Political relations with other countries 3. Legislation 4. Political change

28. Stereotype (Formation)
consumer. Industry listens to consumer
predict colors people will be wearing in the future - Ex. Color Association
individuals are grouped according to some visual trait and thereby presumed to possess similar personality or behavioral characteristics
adopt relatively early - not before it is established as fashion

29. Hal - Effect
distinctive individual qualities - personal attributes - attitude - values - lifestyles
describes how fashion styles filter through consumer groups - Ex. age groups - geographic groups - socioeconomic groups
continuing influence on the first impression
what we think about ourselves (self feedback) - body image - body cathexis (satisfaction) - self esteem

30. Early Adapters
survey - consumer groups - in-store informal interviews
manufacturer reputation
similar to shopping stores
adopt relatively early - not before it is established as fashion

31. Trickle-across
mass acceptance
the process by which a style is accepted; taking style from other people
price moderate - risk low
fashion moves horizontally between groups of similar social levels. Fashion leaders within a group - particular age groups - socioeconomic status (ex. college students - high school students - teachers)

32. Brand/Designer Name (Practical - Psychological Considerations)
manufacturer reputation
distinctive individual qualities - personal attributes - attitude - values - lifestyles
latest fashion business and trade for industry professionals - Ex. WWD
individuals are grouped according to some visual trait and thereby presumed to possess similar personality or behavioral characteristics

33. Performance/Care (Practical - Psychological Considerations)
the process by which a style is accepted
motivations - Ex. boredom - curiosity - rebel against convention - desire for self-assertion - desire for companionship
ease of care
Inhibit or advance fashion. 1. War (WWII - rationing) 2. Political relations with other countries 3. Legislation 4. Political change

34. Demographics
objective characteristics that can be quantified - Ex. population and birth rate - geographic concentration of the population - age and aging of the population
most important for average consumer
similar to shopping stores
outset (start or beginning)

35. Long Lived (Length of Cycles)
mass acceptance
classics - never becomes completely obsolete
type of item
cyclical theory - pendulum of fashion - recycling fashion

36. Political Views
fiber - manufacturing - ready-to-wear
younger or lower class initiate fashion - upper classes accept. Ex. jeans: first from farmers (utilitarian) - now staple and all classes wear
TV shows that start trends
Inhibit or advance fashion. 1. War (WWII - rationing) 2. Political relations with other countries 3. Legislation 4. Political change

37. Fashion Leaders
innovators; small percent of consumers - start fashion by discovering and wearing a style -
describes how fashion styles filter through consumer groups - Ex. age groups - geographic groups - socioeconomic groups
trends services - Ex. Fashion Snoops - Cotton Inc.
ex. Style.com - latest shows; other websites

38. Websites (Sources)
often ends in excess. Everyone wears it; available in many different stylistic elements
surface interest
need clear cut policy on which fashion stages they wish to deal with
ex. Style.com - latest shows; other websites

39. Early Majority/Majority
fads - comes and goes in a single season
mass acceptance
design elements may change even though the style itself remains popular
normal cycle affected for some reason - Ex. season - social - economy - political event

40. Trickle-up
survey - consumer groups - in-store informal interviews
look at past sales to predict future trends
younger or lower class initiate fashion - upper classes accept. Ex. jeans: first from farmers (utilitarian) - now staple and all classes wear
surface interest

41. Price (Practical - Psychological Considerations)
Inhibit or advance fashion. 1. War (WWII - rationing) 2. Political relations with other countries 3. Legislation 4. Political change
individuals are grouped according to some visual trait and thereby presumed to possess similar personality or behavioral characteristics
predict colors people will be wearing in the future - Ex. Color Association
most important for average consumer

42. Texture/Fabrication (Fashion Considerations)
adopt at markdown price
crucial step
ease of care
surface interest

43. Late Majority
collective taste in fashion formed by consumers similarly influenced by environmental factors - collective idea as a society. ex. (t-shirts - sweatshirts)
gradual change
price moderate - risk low
individuals are grouped according to some visual trait and thereby presumed to possess similar personality or behavioral characteristics

44. Workmanship/Quality (Practical - Psychological Considerations)
distinctive individual qualities - personal attributes - attitude - values - lifestyles
surface interest
how well made
classics - never becomes completely obsolete

45. Consumer Research (Sources)
classics - never becomes completely obsolete
what we think about ourselves (self feedback) - body image - body cathexis (satisfaction) - self esteem
survey - consumer groups - in-store informal interviews
as fashion increases in popularity

46. Markdown
look at latest fashions on the runway
ex. Style.com - latest shows; other websites
during decline stage - these begin as consumers will n - longer pay full price
does not determine fashion acceptance

47. Self-concept
need clear cut policy on which fashion stages they wish to deal with
describes how fashion styles filter through consumer groups - Ex. age groups - geographic groups - socioeconomic groups
type of item
what we think about ourselves (self feedback) - body image - body cathexis (satisfaction) - self esteem

48. Cycles within Cycle (Length of Cycles)
fiber - manufacturing - ready-to-wear
straight - tubular - bell shape - back fullness
price moderate - risk low
design elements may change even though the style itself remains popular

49. Price
often ends in excess. Everyone wears it; available in many different stylistic elements
individuals are grouped according to some visual trait and thereby presumed to possess similar personality or behavioral characteristics
does not determine fashion acceptance
the process by which a style is accepted; taking style from other people

50. Laggards
often ends in excess. Everyone wears it; available in many different stylistic elements
during decline stage - these begin as consumers will n - longer pay full price
adopt at markdown price
consumer. Industry listens to consumer