Test your basic knowledge |

Fashion Industry

Subject : industries

Instructions:

Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can study here.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.

1. Economic Conditions
trends services - Ex. Fashion Snoops - Cotton Inc.
does not determine fashion acceptance
fashion is a luxury - a discretionary purchase - recession - money spent on investments - good economy - more discretionary income
innovators; small percent of consumers - start fashion by discovering and wearing a style -

2. Evaluating Fashion Collections (Sources)
type of item
look at latest fashions on the runway
TV shows that start trends
most important for average consumer

3. Catalogs (Sources)
inal stages
similar to shopping stores
does not determine fashion acceptance
subjective characteristics that deal with feel and touch; more than absolute numbers - Ex. religious beliefs - fashion interests - etc.

4. Color Services (Sources)
fashion moves horizontally between groups of similar social levels. Fashion leaders within a group - particular age groups - socioeconomic status (ex. college students - high school students - teachers)
predict colors people will be wearing in the future - Ex. Color Association
what we think about ourselves (self feedback) - body image - body cathexis (satisfaction) - self esteem
TV shows that start trends

5. Close Out Price
does not determine fashion acceptance
inal stages
upper class initiates fashion for status purposes - lower classes imitate - after lower class adopts - upper class discards and adopts a new fashion to assert it's superior position
innovators; small percent of consumers - start fashion by discovering and wearing a style -

6. Price (Practical - Psychological Considerations)
type of item
look at latest fashions on the runway
consumer. Industry listens to consumer
most important for average consumer

7. Video - Services and Television (Sources)
boutiques - designer shops - fine specialty stores
TV shows that start trends
describes how fashion styles filter through consumer groups - Ex. age groups - geographic groups - socioeconomic groups
crucial step

8. Cyclical Theory (Historical Theory)
straight - tubular - bell shape - back fullness
fads - comes and goes in a single season
fashion moves horizontally between groups of similar social levels. Fashion leaders within a group - particular age groups - socioeconomic status (ex. college students - high school students - teachers)
look at past sales to predict future trends

9. Collective Selection
collective taste in fashion formed by consumers similarly influenced by environmental factors - collective idea as a society. ex. (t-shirts - sweatshirts)
price moderate - risk low
objective characteristics that can be quantified - Ex. population and birth rate - geographic concentration of the population - age and aging of the population
surface interest

10. Technological Developments
TV shows that start trends
fiber - manufacturing - ready-to-wear
during decline stage - these begin as consumers will n - longer pay full price
often ends in excess. Everyone wears it; available in many different stylistic elements

11. Long Lived (Length of Cycles)
Inhibit or advance fashion. 1. War (WWII - rationing) 2. Political relations with other countries 3. Legislation 4. Political change
classics - never becomes completely obsolete
younger or lower class initiate fashion - upper classes accept. Ex. jeans: first from farmers (utilitarian) - now staple and all classes wear
distinctive individual qualities - personal attributes - attitude - values - lifestyles

12. Moderate/Popular Level Price
as fashion increases in popularity
cyclical theory - pendulum of fashion - recycling fashion
fads - comes and goes in a single season
similar to shopping stores

13. Sales Records (Sources)
look at past sales to predict future trends
gradual change
fashion moves horizontally between groups of similar social levels. Fashion leaders within a group - particular age groups - socioeconomic status (ex. college students - high school students - teachers)
as fashion increases in popularity

14. Fashion is created by the...
gradual change
ease of care
as fashion increases in popularity
consumer. Industry listens to consumer

15. Late Majority
price moderate - risk low
surface interest
crucial step
mass acceptance

16. Laggards
adopt at markdown price
latest fashion business and trade for industry professionals - Ex. WWD
fads - comes and goes in a single season
upper class initiates fashion for status purposes - lower classes imitate - after lower class adopts - upper class discards and adopts a new fashion to assert it's superior position

17. Self-concept
the process by which a style is accepted; taking style from other people
fashion is a luxury - a discretionary purchase - recession - money spent on investments - good economy - more discretionary income
what we think about ourselves (self feedback) - body image - body cathexis (satisfaction) - self esteem
look at past sales to predict future trends

18. Early Majority/Majority
mass acceptance
objective characteristics that can be quantified - Ex. population and birth rate - geographic concentration of the population - age and aging of the population
individuals are grouped according to some visual trait and thereby presumed to possess similar personality or behavioral characteristics
straight - tubular - bell shape - back fullness

19. Brand/Designer Name (Practical - Psychological Considerations)
predict colors people will be wearing in the future - Ex. Color Association
manufacturer reputation
gradual change
TV shows that start trends

20. Price
describes how fashion styles filter through consumer groups - Ex. age groups - geographic groups - socioeconomic groups
look at latest fashions on the runway
does not determine fashion acceptance
usually most important

21. Fashion Leaders
adopt at markdown price
need clear cut policy on which fashion stages they wish to deal with
innovators; small percent of consumers - start fashion by discovering and wearing a style -
fashion moves horizontally between groups of similar social levels. Fashion leaders within a group - particular age groups - socioeconomic status (ex. college students - high school students - teachers)

22. Trickle-up
ease of care
the process by which a style is accepted
often ends in excess. Everyone wears it; available in many different stylistic elements
younger or lower class initiate fashion - upper classes accept. Ex. jeans: first from farmers (utilitarian) - now staple and all classes wear

23. Stereotype (Formation)
look at latest fashions on the runway
as fashion increases in popularity
individuals are grouped according to some visual trait and thereby presumed to possess similar personality or behavioral characteristics
look at stores and compare

24. Style/Fashion Levels (Fashion Considerations)
latest fashion business and trade for industry professionals - Ex. WWD
similar to shopping stores
type of item
look at past sales to predict future trends

25. Personality
during decline stage - these begin as consumers will n - longer pay full price
usefulness
distinctive individual qualities - personal attributes - attitude - values - lifestyles
describes how fashion styles filter through consumer groups - Ex. age groups - geographic groups - socioeconomic groups

26. Hal - Effect
most important for average consumer
continuing influence on the first impression
younger or lower class initiate fashion - upper classes accept. Ex. jeans: first from farmers (utilitarian) - now staple and all classes wear
what we think about ourselves (self feedback) - body image - body cathexis (satisfaction) - self esteem

27. Trickle-across
type of item
upper class initiates fashion for status purposes - lower classes imitate - after lower class adopts - upper class discards and adopts a new fashion to assert it's superior position
distinctive individual qualities - personal attributes - attitude - values - lifestyles
fashion moves horizontally between groups of similar social levels. Fashion leaders within a group - particular age groups - socioeconomic status (ex. college students - high school students - teachers)

28. Successful Merchandising
need clear cut policy on which fashion stages they wish to deal with
usually most important
mass acceptance
surface interest

29. Psychological Theory
motivations - Ex. boredom - curiosity - rebel against convention - desire for self-assertion - desire for companionship
fads - comes and goes in a single season
as fashion increases in popularity
describes how fashion styles filter through consumer groups - Ex. age groups - geographic groups - socioeconomic groups

30. Websites (Sources)
distinctive individual qualities - personal attributes - attitude - values - lifestyles
evolutionary - not revolutionary; slow changing - subtle changes. Consumers d - not like sudden change. Not dependent on sales promotion.
ex. Style.com - latest shows; other websites
often ends in excess. Everyone wears it; available in many different stylistic elements

31. Consumer Research (Sources)
survey - consumer groups - in-store informal interviews
continuing influence on the first impression
inal stages
evolutionary - not revolutionary; slow changing - subtle changes. Consumers d - not like sudden change. Not dependent on sales promotion.

32. Short-lived (Length of Cycles)
fads - comes and goes in a single season
survey - consumer groups - in-store informal interviews
mass acceptance
upper class initiates fashion for status purposes - lower classes imitate - after lower class adopts - upper class discards and adopts a new fashion to assert it's superior position

33. Exclusive Shops
inal stages
boutiques - designer shops - fine specialty stores
usually most important
outset (start or beginning)

34. Interrupted/Prolonged Cycle (Length of Cycles)
normal cycle affected for some reason - Ex. season - social - economy - political event
outset (start or beginning)
manufacturer reputation
surface interest

35. Fashion Services (Sources)
trends services - Ex. Fashion Snoops - Cotton Inc.
upper class initiates fashion for status purposes - lower classes imitate - after lower class adopts - upper class discards and adopts a new fashion to assert it's superior position
surface interest
the process by which a style is accepted

36. Political Views
the process by which a style is accepted; taking style from other people
Inhibit or advance fashion. 1. War (WWII - rationing) 2. Political relations with other countries 3. Legislation 4. Political change
similar to shopping stores
innovators; small percent of consumers - start fashion by discovering and wearing a style -

37. Fashion Adoption
adopt at markdown price
individuals are grouped according to some visual trait and thereby presumed to possess similar personality or behavioral characteristics
the process by which a style is accepted
ease of care

38. Markdown
most important for average consumer
surface interest
during decline stage - these begin as consumers will n - longer pay full price
the process by which a style is accepted; taking style from other people

39. Fashion
similar to shopping stores
often ends in excess. Everyone wears it; available in many different stylistic elements
during decline stage - these begin as consumers will n - longer pay full price
fiber - manufacturing - ready-to-wear

40. Diffusion
continuing influence on the first impression
gradual change
how well made
describes how fashion styles filter through consumer groups - Ex. age groups - geographic groups - socioeconomic groups

41. Color (Fashion Considerations)
normal cycle affected for some reason - Ex. season - social - economy - political event
usually most important
need clear cut policy on which fashion stages they wish to deal with
design elements may change even though the style itself remains popular

42. Workmanship/Quality (Practical - Psychological Considerations)
straight - tubular - bell shape - back fullness
collective taste in fashion formed by consumers similarly influenced by environmental factors - collective idea as a society. ex. (t-shirts - sweatshirts)
how well made
individuals are grouped according to some visual trait and thereby presumed to possess similar personality or behavioral characteristics

43. Evolution
gradual change
fashion is a luxury - a discretionary purchase - recession - money spent on investments - good economy - more discretionary income
boutiques - designer shops - fine specialty stores
latest fashion business and trade for industry professionals - Ex. WWD

44. Psycho-graphics
subjective characteristics that deal with feel and touch; more than absolute numbers - Ex. religious beliefs - fashion interests - etc.
the process by which a style is accepted
trends services - Ex. Fashion Snoops - Cotton Inc.
design elements may change even though the style itself remains popular

45. Adoption
fashion is a luxury - a discretionary purchase - recession - money spent on investments - good economy - more discretionary income
the process by which a style is accepted; taking style from other people
boutiques - designer shops - fine specialty stores
after a fashion dies - it may resurface

46. Fit (Practical - Psychological Considerations)
does not determine fashion acceptance
crucial step
fashion is a luxury - a discretionary purchase - recession - money spent on investments - good economy - more discretionary income
normal cycle affected for some reason - Ex. season - social - economy - political event

47. The fashion movement is...
look at stores and compare
evolutionary - not revolutionary; slow changing - subtle changes. Consumers d - not like sudden change. Not dependent on sales promotion.
fads - comes and goes in a single season
after a fashion dies - it may resurface

48. Appropriateness (Practical - Psychological Considerations)
usually most important
younger or lower class initiate fashion - upper classes accept. Ex. jeans: first from farmers (utilitarian) - now staple and all classes wear
usefulness
manufacturer reputation

49. Demographics
objective characteristics that can be quantified - Ex. population and birth rate - geographic concentration of the population - age and aging of the population
fashion is a luxury - a discretionary purchase - recession - money spent on investments - good economy - more discretionary income
design elements may change even though the style itself remains popular
survey - consumer groups - in-store informal interviews

50. Texture/Fabrication (Fashion Considerations)
subjective characteristics that deal with feel and touch; more than absolute numbers - Ex. religious beliefs - fashion interests - etc.
surface interest
survey - consumer groups - in-store informal interviews
younger or lower class initiate fashion - upper classes accept. Ex. jeans: first from farmers (utilitarian) - now staple and all classes wear