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Fashion Industry

Subject : industries

Instructions:

Answer 50 questions in 15 minutes.
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Match each statement with the correct term.
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This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.

1. Fashion Services (Sources)
most important for average consumer
during decline stage - these begin as consumers will n - longer pay full price
trends services - Ex. Fashion Snoops - Cotton Inc.
fads - comes and goes in a single season

2. Psycho-graphics
subjective characteristics that deal with feel and touch; more than absolute numbers - Ex. religious beliefs - fashion interests - etc.
latest fashion business and trade for industry professionals - Ex. WWD
objective characteristics that can be quantified - Ex. population and birth rate - geographic concentration of the population - age and aging of the population
type of item

3. Fit (Practical - Psychological Considerations)
crucial step
surface interest
trends services - Ex. Fashion Snoops - Cotton Inc.
straight - tubular - bell shape - back fullness

4. Successful Merchandising
fashion moves horizontally between groups of similar social levels. Fashion leaders within a group - particular age groups - socioeconomic status (ex. college students - high school students - teachers)
need clear cut policy on which fashion stages they wish to deal with
look at latest fashions on the runway
crucial step

5. Cycles within Cycle (Length of Cycles)
design elements may change even though the style itself remains popular
what we think about ourselves (self feedback) - body image - body cathexis (satisfaction) - self esteem
need clear cut policy on which fashion stages they wish to deal with
normal cycle affected for some reason - Ex. season - social - economy - political event

6. Adoption
straight - tubular - bell shape - back fullness
the process by which a style is accepted; taking style from other people
normal cycle affected for some reason - Ex. season - social - economy - political event
individuals are grouped according to some visual trait and thereby presumed to possess similar personality or behavioral characteristics

7. Reoccurring Cycles
as fashion increases in popularity
upper class initiates fashion for status purposes - lower classes imitate - after lower class adopts - upper class discards and adopts a new fashion to assert it's superior position
after a fashion dies - it may resurface
trends services - Ex. Fashion Snoops - Cotton Inc.

8. Hal - Effect
continuing influence on the first impression
usually most important
most important for average consumer
survey - consumer groups - in-store informal interviews

9. Technological Developments
upper class initiates fashion for status purposes - lower classes imitate - after lower class adopts - upper class discards and adopts a new fashion to assert it's superior position
survey - consumer groups - in-store informal interviews
individuals are grouped according to some visual trait and thereby presumed to possess similar personality or behavioral characteristics
fiber - manufacturing - ready-to-wear

10. Cyclical Theory (Historical Theory)
straight - tubular - bell shape - back fullness
the process by which a style is accepted; taking style from other people
consumer. Industry listens to consumer
adopt at markdown price

11. Historical Theory
upper class initiates fashion for status purposes - lower classes imitate - after lower class adopts - upper class discards and adopts a new fashion to assert it's superior position
innovators; small percent of consumers - start fashion by discovering and wearing a style -
cyclical theory - pendulum of fashion - recycling fashion
subjective characteristics that deal with feel and touch; more than absolute numbers - Ex. religious beliefs - fashion interests - etc.

12. Short-lived (Length of Cycles)
evolutionary - not revolutionary; slow changing - subtle changes. Consumers d - not like sudden change. Not dependent on sales promotion.
ex. Style.com - latest shows; other websites
usefulness
fads - comes and goes in a single season

13. Moderate/Popular Level Price
motivations - Ex. boredom - curiosity - rebel against convention - desire for self-assertion - desire for companionship
as fashion increases in popularity
how well made
look at past sales to predict future trends

14. Early Adapters
adopt relatively early - not before it is established as fashion
upper class initiates fashion for status purposes - lower classes imitate - after lower class adopts - upper class discards and adopts a new fashion to assert it's superior position
during decline stage - these begin as consumers will n - longer pay full price
what we think about ourselves (self feedback) - body image - body cathexis (satisfaction) - self esteem

15. Style/Fashion Levels (Fashion Considerations)
type of item
manufacturer reputation
surface interest
often ends in excess. Everyone wears it; available in many different stylistic elements

16. Price
adopt at markdown price
how well made
does not determine fashion acceptance
consumer. Industry listens to consumer

17. Workmanship/Quality (Practical - Psychological Considerations)
how well made
evolutionary - not revolutionary; slow changing - subtle changes. Consumers d - not like sudden change. Not dependent on sales promotion.
similar to shopping stores
cyclical theory - pendulum of fashion - recycling fashion

18. Trickle-down

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19. Texture/Fabrication (Fashion Considerations)
similar to shopping stores
fashion moves horizontally between groups of similar social levels. Fashion leaders within a group - particular age groups - socioeconomic status (ex. college students - high school students - teachers)
look at stores and compare
surface interest

20. Fashion Adoption
evolutionary - not revolutionary; slow changing - subtle changes. Consumers d - not like sudden change. Not dependent on sales promotion.
the process by which a style is accepted
how well made
TV shows that start trends

21. Evolution
design elements may change even though the style itself remains popular
type of item
gradual change
latest fashion business and trade for industry professionals - Ex. WWD

22. Catalogs (Sources)
look at past sales to predict future trends
normal cycle affected for some reason - Ex. season - social - economy - political event
similar to shopping stores
look at latest fashions on the runway

23. The fashion movement is...
adopt relatively early - not before it is established as fashion
look at past sales to predict future trends
after a fashion dies - it may resurface
evolutionary - not revolutionary; slow changing - subtle changes. Consumers d - not like sudden change. Not dependent on sales promotion.

24. Early Majority/Majority
predict colors people will be wearing in the future - Ex. Color Association
mass acceptance
motivations - Ex. boredom - curiosity - rebel against convention - desire for self-assertion - desire for companionship
Inhibit or advance fashion. 1. War (WWII - rationing) 2. Political relations with other countries 3. Legislation 4. Political change

25. Late Majority
latest fashion business and trade for industry professionals - Ex. WWD
price moderate - risk low
ease of care
similar to shopping stores

26. Performance/Care (Practical - Psychological Considerations)
gradual change
usually most important
need clear cut policy on which fashion stages they wish to deal with
ease of care

27. Personality
describes how fashion styles filter through consumer groups - Ex. age groups - geographic groups - socioeconomic groups
distinctive individual qualities - personal attributes - attitude - values - lifestyles
objective characteristics that can be quantified - Ex. population and birth rate - geographic concentration of the population - age and aging of the population
fiber - manufacturing - ready-to-wear

28. Markdown
during decline stage - these begin as consumers will n - longer pay full price
fads - comes and goes in a single season
how well made
predict colors people will be wearing in the future - Ex. Color Association

29. Shopping (Sources)
often ends in excess. Everyone wears it; available in many different stylistic elements
the process by which a style is accepted; taking style from other people
look at stores and compare
subjective characteristics that deal with feel and touch; more than absolute numbers - Ex. religious beliefs - fashion interests - etc.

30. Self-concept
what we think about ourselves (self feedback) - body image - body cathexis (satisfaction) - self esteem
survey - consumer groups - in-store informal interviews
mass acceptance
Inhibit or advance fashion. 1. War (WWII - rationing) 2. Political relations with other countries 3. Legislation 4. Political change

31. Fashion is created by the...
look at past sales to predict future trends
distinctive individual qualities - personal attributes - attitude - values - lifestyles
predict colors people will be wearing in the future - Ex. Color Association
consumer. Industry listens to consumer

32. Consumer Research (Sources)
continuing influence on the first impression
survey - consumer groups - in-store informal interviews
price moderate - risk low
distinctive individual qualities - personal attributes - attitude - values - lifestyles

33. Close Out Price
gradual change
younger or lower class initiate fashion - upper classes accept. Ex. jeans: first from farmers (utilitarian) - now staple and all classes wear
inal stages
design elements may change even though the style itself remains popular

34. Fashion Leaders
classics - never becomes completely obsolete
adopt at markdown price
innovators; small percent of consumers - start fashion by discovering and wearing a style -
ease of care

35. Color (Fashion Considerations)
Inhibit or advance fashion. 1. War (WWII - rationing) 2. Political relations with other countries 3. Legislation 4. Political change
usually most important
innovators; small percent of consumers - start fashion by discovering and wearing a style -
latest fashion business and trade for industry professionals - Ex. WWD

36. Economic Conditions
gradual change
how well made
fashion is a luxury - a discretionary purchase - recession - money spent on investments - good economy - more discretionary income
distinctive individual qualities - personal attributes - attitude - values - lifestyles

37. Brand/Designer Name (Practical - Psychological Considerations)
during decline stage - these begin as consumers will n - longer pay full price
manufacturer reputation
look at latest fashions on the runway
boutiques - designer shops - fine specialty stores

38. Long Lived (Length of Cycles)
similar to shopping stores
straight - tubular - bell shape - back fullness
innovators; small percent of consumers - start fashion by discovering and wearing a style -
classics - never becomes completely obsolete

39. Political Views
younger or lower class initiate fashion - upper classes accept. Ex. jeans: first from farmers (utilitarian) - now staple and all classes wear
design elements may change even though the style itself remains popular
Inhibit or advance fashion. 1. War (WWII - rationing) 2. Political relations with other countries 3. Legislation 4. Political change
fashion moves horizontally between groups of similar social levels. Fashion leaders within a group - particular age groups - socioeconomic status (ex. college students - high school students - teachers)

40. Evaluating Fashion Collections (Sources)
usually most important
look at latest fashions on the runway
crucial step
after a fashion dies - it may resurface

41. Video - Services and Television (Sources)
TV shows that start trends
predict colors people will be wearing in the future - Ex. Color Association
latest fashion business and trade for industry professionals - Ex. WWD
innovators; small percent of consumers - start fashion by discovering and wearing a style -

42. Websites (Sources)
ex. Style.com - latest shows; other websites
usefulness
adopt relatively early - not before it is established as fashion
normal cycle affected for some reason - Ex. season - social - economy - political event

43. Fashion
straight - tubular - bell shape - back fullness
often ends in excess. Everyone wears it; available in many different stylistic elements
most important for average consumer
the process by which a style is accepted

44. Price (Practical - Psychological Considerations)
inal stages
fashion moves horizontally between groups of similar social levels. Fashion leaders within a group - particular age groups - socioeconomic status (ex. college students - high school students - teachers)
look at latest fashions on the runway
most important for average consumer

45. Sales Records (Sources)
surface interest
describes how fashion styles filter through consumer groups - Ex. age groups - geographic groups - socioeconomic groups
mass acceptance
look at past sales to predict future trends

46. Demographics
objective characteristics that can be quantified - Ex. population and birth rate - geographic concentration of the population - age and aging of the population
type of item
most important for average consumer
predict colors people will be wearing in the future - Ex. Color Association

47. Laggards
subjective characteristics that deal with feel and touch; more than absolute numbers - Ex. religious beliefs - fashion interests - etc.
adopt at markdown price
individuals are grouped according to some visual trait and thereby presumed to possess similar personality or behavioral characteristics
objective characteristics that can be quantified - Ex. population and birth rate - geographic concentration of the population - age and aging of the population

48. Interrupted/Prolonged Cycle (Length of Cycles)
usefulness
evolutionary - not revolutionary; slow changing - subtle changes. Consumers d - not like sudden change. Not dependent on sales promotion.
normal cycle affected for some reason - Ex. season - social - economy - political event
collective taste in fashion formed by consumers similarly influenced by environmental factors - collective idea as a society. ex. (t-shirts - sweatshirts)

49. Exclusive Shops
as fashion increases in popularity
boutiques - designer shops - fine specialty stores
the process by which a style is accepted; taking style from other people
fiber - manufacturing - ready-to-wear

50. Trade Magazines (Sources)
price moderate - risk low
manufacturer reputation
latest fashion business and trade for industry professionals - Ex. WWD
design elements may change even though the style itself remains popular