Test your basic knowledge |

Fashion Merchandizing

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Ads; focuses on business itself






2. Focuses on the business itself






3. Customer makes choices out of a catalog and places order by phone - mail - or at a facility






4. Small operation






5. Price - Buying plans - What is selling - Needs of the consumer - Buyer completes order which is then approved by DMM






6. Located in market






7. Not paid for by the retailer and the retailer doesn't have control over what is said






8. Sourcing - Logistics related to - importing - Managing information systems

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9. Store owner - Specialized store buyer - Central buyer - Resident buyer






10. Screens the market for the store buyer (represents the buyer) - Group buying- allows for lower prices due to volume buying - Assist with private label- product development sourcing - Assist with foreign buying






11. Tells buyer dollar amount of purchases that can be made - Actual stock- planned stock






12. Shopping the stores - Using resident buying offices - Vendors - Trade publications - Reporting services - Trade associations - Market research - In-store success






13. Money left to buy- when merchandise NEEDS to exceed merchandise available






14. To actually see the merchandise and judge how it will look in store - To find new resources for merchandise - Stores will always carry some traditional vendors But are constantly seeking new sources - Talk to other and get a feel for the trends and






15. Variety of low priced merchandise






16. Largest portion of promotion budget (approx. 1.3% of sales) - Planning - writing - design - and scheduling of paid announcements






17. WWD - DNR - stores (consumer fashion magazines)






18. Store's own label for career and casual sportswear; prices vary (better to moderate)






19. Offer merchandise at prices below recognized levels -Emphasis on self-service - limited services -Volume-oriented






20. Where store execs are housed






21. Merchandising - Buying - Product Development Organizations






22. Menswear






23. Cotton Inc. - Wool Bureau






24. Anticipating future needs - Interpreting consumer demand - Evaluating current sales






25. When merchandise (inventory and ordered) is GREATER than need






26. Manufacturers may not always produce everything they show in regional market (even if orders have been placed) - May not have many new manufacturers






27. Focuses on a particular item or product






28. Sales records - Sales people






29. Additional service offered by resident buying offices- design staff of the buying office develops private label merchandise - Newest services






30. Market trips - Sales reps wh - visit buyer - Catalogs - Resident buying offices - Store-owned resources






31. Responsible for several areas






32. Italian fashion - Knits - Shoes - Menswear






33. Store that concentrates on a specific classification of merchandise - Often more clearly defined market - Broad and shallow assortment






34. Quantity of different items offered






35. Responsible for establishing the store's image






36. Discounts for early payment - Any discounts available (special buys) - Delivery agreements (especially when goods change ownership) - Services (co-op advertising)






37. Large number of resources centered in 7th Avenue area - Largest and most important domestically






38. Focus specifically on product






39. Run by private enterprises - members subscribe for a fee (e.g. Doneger Group)






40. Figure that tells the frequency with which the stock has been sold and replaced - Goal: increase turn = keep merchandise moving






41. Carry merchandise from many manufacturers -Originally owned by manufacturers as a way to get rid of excess merchandise






42. Small area within a store for designers or popular manufacturers






43. Door-to-door or house parties






44. Focuses on management and market research






45. Must be selected for membership - All couture houses do custom dressmaking but also have ready-to-wear line






46. These reach out and sell to - small fashion retailers in surrounding areas - serve as a wholesale selling facility for apparel producers - Better understanding of the local consumer






47. Chain






48. Merchandising offerings - Appropriate for customers






49. Responsible for a department/area






50. Serves as group of stores - membership is by invitation only (e.g. Associated Merchandising Corporation)