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Fashion Merchandizing

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. WWD - DNR - stores (consumer fashion magazines)






2. Ads; focuses on business itself






3. Market trips - Sales reps wh - visit buyer - Catalogs - Resident buying offices - Store-owned resources






4. Cotton Inc. - Wool Bureau






5. Centrally located/organized with merchandising and buying in a central headquarters - Most of the separate stores look alike and carry the same merchandise - Example = Target






6. Large number of resources centered in 7th Avenue area - Largest and most important domestically






7. Some sample will be altered - To show merchandise in best possible way to accessorize it the way they intended it to be and sometimes on models - Opportunity to develop PR






8. Additional service offered by resident buying offices- design staff of the buying office develops private label merchandise - Newest services






9. Store's own label for career and casual sportswear; prices vary (better to moderate)






10. Largest portion of promotion budget (approx. 1.3% of sales) - Planning - writing - design - and scheduling of paid announcements






11. Number of different items offered






12. Television or computer shopping






13. Menswear






14. Departments are managed separately - Separate buyers for each department - Extra customer services - Checkout in each department






15. Customer makes choices out of a catalog and places order by phone - mail - or at a facility






16. Merchandising - Buying - Product Development Organizations






17. Mass - staples






18. Current information on trends






19. Typically 6 months prior to season






20. Compare what is available from the competition






21. Market area - Assists specialized (central) buyer






22. Chain






23. Image Merchandise/promotional -advertising agencies bid for client accounts






24. Quantity of different items offered






25. Responsible for a department/area






26. Shoplifting - internal theft - inaccurate records






27. Small area within a store for designers or popular manufacturers






28. 2nd largest leasing space available






29. Focus specifically on product






30. Place where sellers display sample goods and buyers survey and place orders for merchandise which will be delivered later






31. Merchandising offerings - Appropriate for customers






32. Manufacturers may not always produce everything they show in regional market (even if orders have been placed) - May not have many new manufacturers






33. Small operation






34. Sometimes called the 6 month plan - Balances planned stock and planned sales in dollars - Previous 6 months plan is used as a guideline






35. Price - Buying plans - What is selling - Needs of the consumer - Buyer completes order which is then approved by DMM






36. Sourcing - Logistics related to - importing - Managing information systems

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37. Run by private enterprises - members subscribe for a fee (e.g. Doneger Group)






38. Offer merchandise at prices below recognized levels -Emphasis on self-service - limited services -Volume-oriented






39. Small specialized store of a department store






40. Carry merchandise from many manufacturers -Originally owned by manufacturers as a way to get rid of excess merchandise






41. Sales records - Sales people






42. Leased department: rents space to an outside firm which runs the department (makeup counters) -In-store boutique






43. Germany - Spain - Eastern Block






44. Order from catalog and pick up immediately






45. Focuses on management and market research






46. Must be selected for membership - All couture houses do custom dressmaking but also have ready-to-wear line






47. Variety of low priced merchandise






48. Figure that tells the frequency with which the stock has been sold and replaced - Goal: increase turn = keep merchandise moving






49. Anticipating future needs - Interpreting consumer demand - Evaluating current sales






50. Develops clothing for actors in plays - movies - and television






Can you answer 50 questions in 15 minutes?



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