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Test your basic knowledge |
Fashion Merchandizing
Start Test
Study First
Subjects
:
business-skills
,
industries
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Offerings limited to geographical area - Vendor policies (Minimums) - Vendor services (On time shipments)
Factors in Selecting a Resource (Buying
Shortage (Dollar Merchandise Plan)
Confined merchandis
Business Consultant's Services
2. Store that concentrates on a specific classification of merchandise - Often more clearly defined market - Broad and shallow assortment
Specialty Store
Promotio
Flagship (Classifications; Department Store)
Central Buyer (Path for Buyers)
3. Discounts for early payment - Any discounts available (special buys) - Delivery agreements (especially when goods change ownership) - Services (co-op advertising)
Dollar Merchandise Plan
Terms to be Negotiated (Buying)
Independently Owed (Product Development Organizations)
Resident Buyer (Path for Buyers)
4. Departments are managed separately - Separate buyers for each department - Extra customer services - Checkout in each department
Department Store (Characteristics)
Wholesale Warehouse Clubs (Specialty)
Franchise
Merchandise/Promotional (Advertising)
5. Run by private enterprises - members subscribe for a fee (e.g. Doneger Group)
DMM (Merchandising; Retail Store
Store Owner (Path for Buyers)
Independently Owed (Product Development Organizations)
Catalog/Mail Order (Non-store Retai
6. Buying - selling - and planning of merchandise
Store Owned Organizations (Product Development Organizations
OB
Department Store (Characteristics)
Merchandisi
7. Creates fashion looks for magazine phot - shoots - company catalogs - etc.
Stylist
Reporting Services (Sources)
Shopping the Stores (Sources)
Chain Store
8. Market area - Assists specialized (central) buyer
Resident Buyer (Path for Buyers)
Two basic kinds of ratail advertising
GMM (Merchandising; Retail Stores)
Merchandise Assortment Planning
9. Italian fashion - Knits - Shoes - Menswear
Milan (Global Fashion Centers)
Image (Promotion)
Electronic Retailing (Non-store Retailing)
Dallas
10. Door-to-door or house parties
Resident Buyer (Path for Buyers)
Turnover (Dollar Merchandise Plan)
Direct Selling (Non-store Retailing)
Store Owned Organizations (Product Development Organizations
11. Anticipating future needs - Interpreting consumer demand - Evaluating current sales
Direct Selling (Non-store Retailing)
Market
Buyer (Retail Merchandising)
Store Ownership Group
12. Not paid for by the retailer and the retailer doesn't have control over what is said
Dollar Merchandise Plan
Flagship (Classifications; Department Store)
Publicity
Dallas
13. Merchandising offerings - Appropriate for customers
Shopping the Stores (Sources)
GMM (Merchandising; Retail Stores)
Promotio
Factors in Selecting a Resource (Buying
14. Management consultants - Technical consultants - Import and export consultants
Specialized Store Buyer (Path for Buyers)
Elements of Dollar Merchandize Plan
Broad-based Business Consulting Services
Business Consultant's Services
15. Located in market
Specialized Store Buyer (Path for Buyers)
Using Resident Buying Offices (Sources)
GMM (Merchandising; Retail Stores)
Image (Advertising)
16. Large number of resources centered in 7th Avenue area - Largest and most important domestically
New York (Market Centers)
Resident Buyer
In-store Success (Sources
GMM (Merchandising; Retail Stores)
17. Specialize in brand and designer name clothing at discounted prices
Image (Promotion)
Off-Price Store (Specialty)
Store Owned Organizations (Product Development Organizations
Direct Selling (Non-store Retailing)
18. Carry merchandise from many manufacturers -Originally owned by manufacturers as a way to get rid of excess merchandise
Chain Store
Factory Outlet (Specialty)
In-store Boutique
Business Consultant's Services
19. Variety of low priced merchandise
Chain Store
Market Research (Sources)
Dallas
Variety Store (Specialty)
20. WWD - DNR - stores (consumer fashion magazines)
Store Owned Organizations (Product Development Organizations
Trade Publications (Sources)
Two basic kinds of ratail advertising
Shopping the Stores (Sources)
21. Store owner - Specialized store buyer - Central buyer - Resident buyer
Twig (Classifications; Department Store)
Paths for Buyers
Market
Central Buyer (Path for Buyers)
22. Focuses on management and market research
Factory Outlet (Specialty)
Management Consultants (Consulting Services)
Department Store (Characteristics)
Confined merchandis
23. Offer merchandise at prices below recognized levels -Emphasis on self-service - limited services -Volume-oriented
Gross Margin Percentage (Dollar Merchandise Plan)
Discount Store (Specialty)
Turnover (Dollar Merchandise Plan)
Paris (Global Fashion Centers)
24. Tells buyer dollar amount of purchases that can be made - Actual stock- planned stock
Image (Advertising)
Open-to-buy (Dollar Merchandise Plan)
Dollar Merchandise Plan
Trade Associations (Sources)
25. 2nd largest leasing space available
Merchandise/Promotional (Advertising)
Los Angeles
Publicity
Franchise
26. Television or computer shopping
New York (Market Centers)
Trade Publications (Sources)
Electronic Retailing (Non-store Retailing)
Image (Promotion)
27. Where store execs are housed
Image (Promotion)
Factors in Selecting a Resource (Buying
Turnover (Dollar Merchandise Plan)
Flagship (Classifications; Department Store)
28. Largest portion of promotion budget (approx. 1.3% of sales) - Planning - writing - design - and scheduling of paid announcements
Chain Store
Advertising
Sources of Information (Retail Merchandising)
Direct Selling (Non-store Retailing)
29. Number of different items offered
Breadt
In-store Success (Sources
Flagship (Classifications; Department Store)
Using Resident Buying Offices (Sources)
30. Additional service offered by resident buying offices- design staff of the buying office develops private label merchandise - Newest services
New York (Market Centers)
Product Development
Some samples may never be mass produced
Dallas
31. Shopping the stores - Using resident buying offices - Vendors - Trade publications - Reporting services - Trade associations - Market research - In-store success
Sources of Information (Retail Merchandising)
Two basic kinds of ratail advertising
Stylist
Department Store (Characteristics)
32. Focuses on a particular item or product
Dallas
Promotio
Advertising
Market Wee
33. Stores are part of an ownership group - Corporation owns a number of autonomously operated retail organizations
Some samples may never be mass produced
Breadt
Store Ownership Group
Reporting Services (Sources)
34. Selling responsibilities
Resident Buyer (Path for Buyers)
Specialized Store Buyer (Path for Buyers)
Off-Price Store (Specialty)
Trade Publications (Sources)
35. Focus specifically on product
Buyers Attend Market
Chain Store
Look at offerings and need out and refine their line
Merchandise/Promotional (Advertising)
36. Cotton Inc. - Wool Bureau
Buyer (Merchandising; Retail Stores)
Variety Store (Specialty)
Trade Associations (Sources)
Merchandisi
37. Completed once the estimated demand has been made - The merchandise plan is both by: Dollar or Merchandise (amount and quantity)
Trade Publications (Sources)
Department Store (Characteristics)
Merchandise Assortment Planning
Reporting Services (Sources)
38. Serves as group of stores - membership is by invitation only (e.g. Associated Merchandising Corporation)
Buyers Attend Market
Vendors (Sources)
Store Owned Organizations (Product Development Organizations
Dollar Merchandise Plan
39. Current information on trends
Store within a Store
Reporting Services (Sources)
Confined merchandis
Independently Owed (Product Development Organizations)
40. Pay a fee for what are supposed to be wholesale prices
Off-Price Store (Specialty)
Catalog Showroom (Specialty)
Twig (Classifications; Department Store)
Wholesale Warehouse Clubs (Specialty)
41. Sometimes called the 6 month plan - Balances planned stock and planned sales in dollars - Previous 6 months plan is used as a guideline
Breadt
Dollar Merchandise Plan
Market Research (Sources)
Variety Store (Specialty)
42. Chain
DMM (Merchandising; Retail Store
Overbought
Buyer (Retail Merchandising)
Central Buyer (Path for Buyers)
43. Regional center for bridal - evening wear
Limitations of regional marts
Dallas
Buyers Attend Market
Vendors (Sources)
44. Compare what is available from the competition
Shopping the Stores (Sources)
Dallas
New York (Market Centers)
Independently Owed (Product Development Organizations)
45. Responsible for establishing the store's image
Overbought
Branch (Classifications; Department Store
GMM (Merchandising; Retail Stores)
Discount Store (Specialty)
46. Combine supermarket - appliances - toys - drug store items - apparel - etc. - everything under one roof
Independently Owed (Product Development Organizations)
Flagship (Classifications; Department Store)
Hypermarkets (Specialty
Los Angeles
47. Store open another facility in a different location - often in suburbs
De
Factors in Selecting a Resource (Buying
Branch (Classifications; Department Store
Shortage (Dollar Merchandise Plan)
48. Mass - staples
In-store Success (Sources
Tokyo (Global Fashion Centers
Stylist
Shortage (Dollar Merchandise Plan)
49. Focuses on the business itself
Electronic Retailing (Non-store Retailing)
Using Resident Buying Offices (Sources)
Advertising
Image (Promotion)
50. Image Merchandise/promotional -advertising agencies bid for client accounts
Dallas
Two basic kinds of ratail advertising
Trade Associations (Sources)
Image (Promotion)