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Fashion Merchandizing

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Manufacturer sells the rights to retail the product - Franchise has the right to use the name and stock the merchandise - Example = Panera






2. Compare what is available from the competition






3. Must be selected for membership - All couture houses do custom dressmaking but also have ready-to-wear line






4. Market area - Assists specialized (central) buyer






5. Typically 6 months prior to season






6. Small specialized store of a department store






7. These reach out and sell to - small fashion retailers in surrounding areas - serve as a wholesale selling facility for apparel producers - Better understanding of the local consumer






8. Most aware of what is selling (bias)






9. Some sample will be altered - To show merchandise in best possible way to accessorize it the way they intended it to be and sometimes on models - Opportunity to develop PR






10. Germany - Spain - Eastern Block






11. Departments are managed separately - Separate buyers for each department - Extra customer services - Checkout in each department






12. Store open another facility in a different location - often in suburbs






13. Cotton Inc. - Wool Bureau






14. Merchandising offerings - Appropriate for customers






15. Stores are part of an ownership group - Corporation owns a number of autonomously operated retail organizations






16. Menswear






17. Television or computer shopping






18. Regional center for bridal - evening wear






19. Figure that tells the frequency with which the stock has been sold and replaced - Goal: increase turn = keep merchandise moving






20. Price - Buying plans - What is selling - Needs of the consumer - Buyer completes order which is then approved by DMM






21. WWD - DNR - stores (consumer fashion magazines)






22. Creates fashion looks for magazine phot - shoots - company catalogs - etc.






23. Variety of low priced merchandise






24. Responsible for several areas






25. Order from catalog and pick up immediately






26. Quantity of different items offered






27. Number of different items offered






28. Net sales- total merchandise costs (Allow for overhead taxes and profit)






29. Carry merchandise from many manufacturers -Originally owned by manufacturers as a way to get rid of excess merchandise






30. Where store execs are housed






31. Combine supermarket - appliances - toys - drug store items - apparel - etc. - everything under one roof






32. Sales records - Sales people






33. Store owner - Specialized store buyer - Central buyer - Resident buyer






34. Sourcing - Logistics related to - importing - Managing information systems

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35. Additional service offered by resident buying offices- design staff of the buying office develops private label merchandise - Newest services






36. Located in market






37. When merchandise (inventory and ordered) is GREATER than need






38. Merchandising - Buying - Product Development Organizations






39. Discounts for early payment - Any discounts available (special buys) - Delivery agreements (especially when goods change ownership) - Services (co-op advertising)






40. Store's own label for career and casual sportswear; prices vary (better to moderate)






41. Focuses on the business itself






42. Chain






43. Manufacturers may not always produce everything they show in regional market (even if orders have been placed) - May not have many new manufacturers






44. Offer merchandise at prices below recognized levels -Emphasis on self-service - limited services -Volume-oriented






45. Planned sales - Planned stock - Turnover - Average stock - Planned purchases - Shortage - Gross margin percentage - Open-to-buy






46. Leased department: rents space to an outside firm which runs the department (makeup counters) -In-store boutique






47. 2nd largest leasing space available






48. Store that concentrates on a specific classification of merchandise - Often more clearly defined market - Broad and shallow assortment






49. Responsible for establishing the store's image






50. Develops clothing for actors in plays - movies - and television







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Can you answer 50 questions in 15 minutes?


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