Test your basic knowledge |

Fashion Merchandizing

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Mass - staples






2. Manufacturer sells the rights to retail the product - Franchise has the right to use the name and stock the merchandise - Example = Panera






3. Selling responsibilities






4. Develops clothing for actors in plays - movies - and television






5. Screens the market for the store buyer (represents the buyer) - Group buying- allows for lower prices due to volume buying - Assist with private label- product development sourcing - Assist with foreign buying






6. Largest portion of promotion budget (approx. 1.3% of sales) - Planning - writing - design - and scheduling of paid announcements






7. Market trips - Sales reps wh - visit buyer - Catalogs - Resident buying offices - Store-owned resources






8. Ads; focuses on business itself






9. Responsible for a department/area






10. Figure that tells the frequency with which the stock has been sold and replaced - Goal: increase turn = keep merchandise moving






11. Responsible for establishing the store's image






12. Focus specifically on product






13. Stores are part of an ownership group - Corporation owns a number of autonomously operated retail organizations






14. Door-to-door or house parties






15. Small operation






16. Focuses on the business itself






17. Merchandising offerings - Appropriate for customers






18. Small area within a store for designers or popular manufacturers






19. Must be selected for membership - All couture houses do custom dressmaking but also have ready-to-wear line






20. Where store execs are housed






21. Not paid for by the retailer and the retailer doesn't have control over what is said






22. Regional center for bridal - evening wear






23. Large number of resources centered in 7th Avenue area - Largest and most important domestically






24. Departments are managed separately - Separate buyers for each department - Extra customer services - Checkout in each department






25. Store owner - Specialized store buyer - Central buyer - Resident buyer






26. Compare what is available from the competition






27. Net sales- total merchandise costs (Allow for overhead taxes and profit)






28. To actually see the merchandise and judge how it will look in store - To find new resources for merchandise - Stores will always carry some traditional vendors But are constantly seeking new sources - Talk to other and get a feel for the trends and






29. Creates fashion looks for magazine phot - shoots - company catalogs - etc.






30. When merchandise (inventory and ordered) is GREATER than need






31. Focuses on a particular item or product






32. Money left to buy- when merchandise NEEDS to exceed merchandise available






33. Store that concentrates on a specific classification of merchandise - Often more clearly defined market - Broad and shallow assortment






34. Sales records - Sales people






35. Located in market






36. Place where sellers display sample goods and buyers survey and place orders for merchandise which will be delivered later






37. Market area - Assists specialized (central) buyer






38. Shopping the stores - Using resident buying offices - Vendors - Trade publications - Reporting services - Trade associations - Market research - In-store success






39. Current information on trends






40. Management consultants - Technical consultants - Import and export consultants






41. WWD - DNR - stores (consumer fashion magazines)






42. Quantity of different items offered






43. Price - Buying plans - What is selling - Needs of the consumer - Buyer completes order which is then approved by DMM






44. Serves as group of stores - membership is by invitation only (e.g. Associated Merchandising Corporation)






45. Tells buyer dollar amount of purchases that can be made - Actual stock- planned stock






46. Image Merchandise/promotional -advertising agencies bid for client accounts






47. Focuses on management and market research






48. Pay a fee for what are supposed to be wholesale prices






49. These reach out and sell to - small fashion retailers in surrounding areas - serve as a wholesale selling facility for apparel producers - Better understanding of the local consumer






50. Variety of low priced merchandise