Test your basic knowledge |

Fashion Merchandizing

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Specialize in brand and designer name clothing at discounted prices






2. Menswear






3. Italian fashion - Knits - Shoes - Menswear






4. Leased department: rents space to an outside firm which runs the department (makeup counters) -In-store boutique






5. Door-to-door or house parties






6. Mass - staples






7. Typically 6 months prior to season






8. Must be selected for membership - All couture houses do custom dressmaking but also have ready-to-wear line






9. Develops clothing for actors in plays - movies - and television






10. Responsible for several areas






11. Small area within a store for designers or popular manufacturers






12. 2nd largest leasing space available






13. Manufacturers may not always produce everything they show in regional market (even if orders have been placed) - May not have many new manufacturers






14. Planned sales - Planned stock - Turnover - Average stock - Planned purchases - Shortage - Gross margin percentage - Open-to-buy






15. Focus specifically on product






16. Sourcing - Logistics related to - importing - Managing information systems


17. Net sales- total merchandise costs (Allow for overhead taxes and profit)






18. Money left to buy- when merchandise NEEDS to exceed merchandise available






19. Run by private enterprises - members subscribe for a fee (e.g. Doneger Group)






20. Larger orders may allow for...






21. Carry merchandise from many manufacturers -Originally owned by manufacturers as a way to get rid of excess merchandise






22. Image Merchandise/promotional -advertising agencies bid for client accounts






23. Germany - Spain - Eastern Block






24. Stores are part of an ownership group - Corporation owns a number of autonomously operated retail organizations






25. Quantity of different items offered






26. Order from catalog and pick up immediately






27. Store that concentrates on a specific classification of merchandise - Often more clearly defined market - Broad and shallow assortment






28. Conduct own research






29. Located in market






30. Responsible for a department/area






31. Where store execs are housed






32. Combine supermarket - appliances - toys - drug store items - apparel - etc. - everything under one roof






33. Completed once the estimated demand has been made - The merchandise plan is both by: Dollar or Merchandise (amount and quantity)






34. Merchandising - Buying - Product Development Organizations






35. Television or computer shopping






36. Discounts for early payment - Any discounts available (special buys) - Delivery agreements (especially when goods change ownership) - Services (co-op advertising)






37. Tells buyer dollar amount of purchases that can be made - Actual stock- planned stock






38. Offer merchandise at prices below recognized levels -Emphasis on self-service - limited services -Volume-oriented






39. Store's own label for career and casual sportswear; prices vary (better to moderate)






40. Additional service offered by resident buying offices- design staff of the buying office develops private label merchandise - Newest services






41. Anticipating future needs - Interpreting consumer demand - Evaluating current sales






42. Chain






43. Selling responsibilities






44. Not paid for by the retailer and the retailer doesn't have control over what is said






45. Centrally located/organized with merchandising and buying in a central headquarters - Most of the separate stores look alike and carry the same merchandise - Example = Target






46. Cotton Inc. - Wool Bureau






47. Responsible for establishing the store's image






48. Market trips - Sales reps wh - visit buyer - Catalogs - Resident buying offices - Store-owned resources






49. Focuses on the business itself






50. Compare what is available from the competition