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Fashion Merchandizing

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Menswear






2. Specialize in brand and designer name clothing at discounted prices






3. When merchandise (inventory and ordered) is GREATER than need






4. These reach out and sell to - small fashion retailers in surrounding areas - serve as a wholesale selling facility for apparel producers - Better understanding of the local consumer






5. Chain






6. Image Merchandise/promotional -advertising agencies bid for client accounts






7. Place where sellers display sample goods and buyers survey and place orders for merchandise which will be delivered later






8. Merchandising offerings - Appropriate for customers






9. Door-to-door or house parties






10. Small area within a store for designers or popular manufacturers






11. Where store execs are housed






12. To actually see the merchandise and judge how it will look in store - To find new resources for merchandise - Stores will always carry some traditional vendors But are constantly seeking new sources - Talk to other and get a feel for the trends and






13. Some sample will be altered - To show merchandise in best possible way to accessorize it the way they intended it to be and sometimes on models - Opportunity to develop PR






14. Completed once the estimated demand has been made - The merchandise plan is both by: Dollar or Merchandise (amount and quantity)






15. Must be selected for membership - All couture houses do custom dressmaking but also have ready-to-wear line






16. Money left to buy- when merchandise NEEDS to exceed merchandise available






17. Not paid for by the retailer and the retailer doesn't have control over what is said






18. Net sales- total merchandise costs (Allow for overhead taxes and profit)






19. Small operation






20. Focuses on the business itself






21. Located in market






22. Stores are part of an ownership group - Corporation owns a number of autonomously operated retail organizations






23. Market trips - Sales reps wh - visit buyer - Catalogs - Resident buying offices - Store-owned resources






24. Conduct own research






25. Run by private enterprises - members subscribe for a fee (e.g. Doneger Group)






26. Market area - Assists specialized (central) buyer






27. Responsible for a department/area






28. Creates fashion looks for magazine phot - shoots - company catalogs - etc.






29. Leased department: rents space to an outside firm which runs the department (makeup counters) -In-store boutique






30. Combine supermarket - appliances - toys - drug store items - apparel - etc. - everything under one roof






31. Departments are managed separately - Separate buyers for each department - Extra customer services - Checkout in each department






32. People who shop for clients






33. Selling responsibilities






34. Anticipating future needs - Interpreting consumer demand - Evaluating current sales






35. Focus specifically on product






36. Focuses on management and market research






37. Sometimes called the 6 month plan - Balances planned stock and planned sales in dollars - Previous 6 months plan is used as a guideline






38. Price - Buying plans - What is selling - Needs of the consumer - Buyer completes order which is then approved by DMM






39. Sourcing - Logistics related to - importing - Managing information systems

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40. Serves as group of stores - membership is by invitation only (e.g. Associated Merchandising Corporation)






41. Figure that tells the frequency with which the stock has been sold and replaced - Goal: increase turn = keep merchandise moving






42. Focuses on a particular item or product






43. Television or computer shopping






44. Largest portion of promotion budget (approx. 1.3% of sales) - Planning - writing - design - and scheduling of paid announcements






45. Variety of low priced merchandise






46. Regional center for bridal - evening wear






47. Order from catalog and pick up immediately






48. Planned sales - Planned stock - Turnover - Average stock - Planned purchases - Shortage - Gross margin percentage - Open-to-buy






49. Offerings limited to geographical area - Vendor policies (Minimums) - Vendor services (On time shipments)






50. Responsible for establishing the store's image