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Test your basic knowledge |
Fashion Merchandizing
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Subjects
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business-skills
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industries
Instructions:
Answer 50 questions in 15 minutes.
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Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Sourcing - Logistics related to - importing - Managing information systems
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2. These reach out and sell to - small fashion retailers in surrounding areas - serve as a wholesale selling facility for apparel producers - Better understanding of the local consumer
Using Resident Buying Offices (Sources)
Product Development
Regional Marts
Breadt
3. Located in market
Stylist
Dallas
Using Resident Buying Offices (Sources)
Branch (Classifications; Department Store
4. Buying - selling - and planning of merchandise
New York (Market Centers)
Merchandisi
Shortage (Dollar Merchandise Plan)
Chain Store
5. Germany - Spain - Eastern Block
Costume Designe
Minor Fashion Industries (Global Fashion Centers)
Terms to be Negotiated (Buying)
Confined merchandis
6. Menswear
Some samples may never be mass produced
De
London (Global Fashion Centers)
Gross Margin Percentage (Dollar Merchandise Plan)
7. Shopping the stores - Using resident buying offices - Vendors - Trade publications - Reporting services - Trade associations - Market research - In-store success
Sources of Merchandise (Buying)
Sources of Information (Retail Merchandising)
Discount Store (Specialty)
Limitations of regional marts
8. Store owner - Specialized store buyer - Central buyer - Resident buyer
GMM (Merchandising; Retail Stores)
Paths for Buyers
Shopping the Stores (Sources)
Milan (Global Fashion Centers)
9. Manufacturers may not always produce everything they show in regional market (even if orders have been placed) - May not have many new manufacturers
Limitations of regional marts
Franchise
Shopping the Stores (Sources)
Advertising
10. Order from catalog and pick up immediately
Costume Designe
Department Store (Characteristics)
Catalog Showroom (Specialty)
Open-to-buy (Dollar Merchandise Plan)
11. Market trips - Sales reps wh - visit buyer - Catalogs - Resident buying offices - Store-owned resources
Factors in Selecting a Resource (Buying
Vendors (Sources)
Sources of Merchandise (Buying)
Confined merchandis
12. Most aware of what is selling (bias)
Vendors (Sources)
Factors to be Considered in Editing (Buying)
Milan (Global Fashion Centers)
Resident Buyer
13. Develops clothing for actors in plays - movies - and television
Costume Designe
Flagship (Classifications; Department Store)
Lower prices
Store within a Store
14. Responsible for establishing the store's image
Store within a Store
Reporting Services (Sources)
Market Wee
GMM (Merchandising; Retail Stores)
15. Store open another facility in a different location - often in suburbs
Business Consultant's Services
Merchandise/Promotional (Advertising)
Branch (Classifications; Department Store
DMM (Merchandising; Retail Store
16. Responsible for a department/area
Twig (Classifications; Department Store)
Buyer (Merchandising; Retail Stores)
Merchandise Assortment Planning
Gross Margin Percentage (Dollar Merchandise Plan)
17. People who shop for clients
New York (Market Centers)
Personal Shopper
Branch (Classifications; Department Store
Discount Store (Specialty)
18. Where store execs are housed
London (Global Fashion Centers)
Sources of Information (Retail Merchandising)
Twig (Classifications; Department Store)
Flagship (Classifications; Department Store)
19. Conduct own research
Market Research (Sources)
Merchandise Assortment Planning
Shopping the Stores (Sources)
Promotio
20. Serves as group of stores - membership is by invitation only (e.g. Associated Merchandising Corporation)
Store Owned Organizations (Product Development Organizations
Market
Paris (Global Fashion Centers)
Catalog/Mail Order (Non-store Retai
21. Image Merchandise/promotional -advertising agencies bid for client accounts
Factors in Selecting a Resource (Buying
Two basic kinds of ratail advertising
Look at offerings and need out and refine their line
Product Development
22. Ads; focuses on business itself
Buyers Attend Market
Image (Advertising)
Lower prices
Department Store (Characteristics)
23. Small specialized store of a department store
Off-Price Store (Specialty)
Twig (Classifications; Department Store)
Specialized Store Buyer (Path for Buyers)
Trade Associations (Sources)
24. Sales records - Sales people
Specialty Store
In-store Success (Sources
De
Breadt
25. Run by private enterprises - members subscribe for a fee (e.g. Doneger Group)
Image (Promotion)
Paths for Buyers
Paris (Global Fashion Centers)
Independently Owed (Product Development Organizations)
26. Largest portion of promotion budget (approx. 1.3% of sales) - Planning - writing - design - and scheduling of paid announcements
Wholesale Warehouse Clubs (Specialty)
Tokyo (Global Fashion Centers
Advertising
Minor Fashion Industries (Global Fashion Centers)
27. Must be selected for membership - All couture houses do custom dressmaking but also have ready-to-wear line
In-store Success (Sources
Paris (Global Fashion Centers)
De
Confined merchandis
28. Leased department: rents space to an outside firm which runs the department (makeup counters) -In-store boutique
Discount Store (Specialty)
Store within a Store
Flagship (Classifications; Department Store)
Promotio
29. Store's own label for career and casual sportswear; prices vary (better to moderate)
Independently Owed (Product Development Organizations)
Private Label
Factors to be Considered in Editing (Buying)
Store within a Store
30. Screens the market for the store buyer (represents the buyer) - Group buying- allows for lower prices due to volume buying - Assist with private label- product development sourcing - Assist with foreign buying
Resident Buyer
Factory Outlet (Specialty)
Dollar Merchandise Plan
Confined merchandis
31. Anticipating future needs - Interpreting consumer demand - Evaluating current sales
Buyer (Retail Merchandising)
Factors to be Considered in Editing (Buying)
Independently owned services
Paris (Global Fashion Centers)
32. Chain
Central Buyer (Path for Buyers)
Shopping the Stores (Sources)
De
Electronic Retailing (Non-store Retailing)
33. Manufacturer sells the rights to retail the product - Franchise has the right to use the name and stock the merchandise - Example = Panera
Franchise
Stylist
Dollar Merchandise Plan
Electronic Retailing (Non-store Retailing)
34. To actually see the merchandise and judge how it will look in store - To find new resources for merchandise - Stores will always carry some traditional vendors But are constantly seeking new sources - Talk to other and get a feel for the trends and
De
Buyers Attend Market
Terms to be Negotiated (Buying)
Publicity
35. Creates fashion looks for magazine phot - shoots - company catalogs - etc.
Using Resident Buying Offices (Sources)
Stylist
Buyer (Merchandising; Retail Stores)
Franchise
36. When merchandise (inventory and ordered) is GREATER than need
Open-to-buy (Dollar Merchandise Plan)
Franchise
Overbought
OB
37. Tells buyer dollar amount of purchases that can be made - Actual stock- planned stock
Hypermarkets (Specialty
Tokyo (Global Fashion Centers
Open-to-buy (Dollar Merchandise Plan)
Paris (Global Fashion Centers)
38. Shoplifting - internal theft - inaccurate records
Independently owned services
London (Global Fashion Centers)
Shortage (Dollar Merchandise Plan)
GMM (Merchandising; Retail Stores)
39. Figure that tells the frequency with which the stock has been sold and replaced - Goal: increase turn = keep merchandise moving
Factors in Selecting a Resource (Buying
Business Consultant's Services
Paris (Global Fashion Centers)
Turnover (Dollar Merchandise Plan)
40. Typically 6 months prior to season
Store Owner (Path for Buyers)
Wholesale Warehouse Clubs (Specialty)
Market Wee
Image (Promotion)
41. Merchandising offerings - Appropriate for customers
Factors in Selecting a Resource (Buying
Dollar Merchandise Plan
Independently Owed (Product Development Organizations)
Private Label
42. Selling responsibilities
Specialized Store Buyer (Path for Buyers)
Open-to-buy (Dollar Merchandise Plan)
GMM (Merchandising; Retail Stores)
Trade Publications (Sources)
43. Focus specifically on product
Costume Designe
Store Owned Organizations (Product Development Organizations
Merchandise/Promotional (Advertising)
Central Buyer (Path for Buyers)
44. Manufacturers Attend Market to...
Image (Advertising)
Franchise
Factors in Selecting a Resource (Buying
Look at offerings and need out and refine their line
45. Small area within a store for designers or popular manufacturers
Department Store (Characteristics)
Private Label
Twig (Classifications; Department Store)
In-store Boutique
46. Store that concentrates on a specific classification of merchandise - Often more clearly defined market - Broad and shallow assortment
Gross Margin Percentage (Dollar Merchandise Plan)
Factors to be Considered in Editing (Buying)
Specialty Store
Los Angeles
47. Carry merchandise from many manufacturers -Originally owned by manufacturers as a way to get rid of excess merchandise
Store within a Store
Minor Fashion Industries (Global Fashion Centers)
Factory Outlet (Specialty)
Wholesale Warehouse Clubs (Specialty)
48. Quantity of different items offered
De
Specialty Store
Open-to-buy (Dollar Merchandise Plan)
Specialized Store Buyer (Path for Buyers)
49. Market area - Assists specialized (central) buyer
Sources of Merchandise (Buying)
Store Ownership Group
Catalog/Mail Order (Non-store Retai
Resident Buyer (Path for Buyers)
50. Customer makes choices out of a catalog and places order by phone - mail - or at a facility
Publicity
Gross Margin Percentage (Dollar Merchandise Plan)
DMM (Merchandising; Retail Store
Catalog/Mail Order (Non-store Retai
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