Test your basic knowledge |

Fashion Merchandizing

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Some sample will be altered - To show merchandise in best possible way to accessorize it the way they intended it to be and sometimes on models - Opportunity to develop PR






2. Shopping the stores - Using resident buying offices - Vendors - Trade publications - Reporting services - Trade associations - Market research - In-store success






3. Carry merchandise from many manufacturers -Originally owned by manufacturers as a way to get rid of excess merchandise






4. Variety of low priced merchandise






5. Creates fashion looks for magazine phot - shoots - company catalogs - etc.






6. Order from catalog and pick up immediately






7. These reach out and sell to - small fashion retailers in surrounding areas - serve as a wholesale selling facility for apparel producers - Better understanding of the local consumer






8. Responsible for several areas






9. Combine supermarket - appliances - toys - drug store items - apparel - etc. - everything under one roof






10. Located in market






11. Run by private enterprises - members subscribe for a fee (e.g. Doneger Group)






12. Store open another facility in a different location - often in suburbs






13. Selling responsibilities






14. Store's own label for career and casual sportswear; prices vary (better to moderate)






15. Serves as group of stores - membership is by invitation only (e.g. Associated Merchandising Corporation)






16. Ads; focuses on business itself






17. Focuses on a particular item or product






18. Discounts for early payment - Any discounts available (special buys) - Delivery agreements (especially when goods change ownership) - Services (co-op advertising)






19. Door-to-door or house parties






20. Offer merchandise at prices below recognized levels -Emphasis on self-service - limited services -Volume-oriented






21. Planned sales - Planned stock - Turnover - Average stock - Planned purchases - Shortage - Gross margin percentage - Open-to-buy






22. Television or computer shopping






23. Buying - selling - and planning of merchandise






24. Figure that tells the frequency with which the stock has been sold and replaced - Goal: increase turn = keep merchandise moving






25. Net sales- total merchandise costs (Allow for overhead taxes and profit)






26. Conduct own research






27. Store owner - Specialized store buyer - Central buyer - Resident buyer






28. Regional center for bridal - evening wear






29. Image Merchandise/promotional -advertising agencies bid for client accounts






30. Responsible for a department/area






31. Sourcing - Logistics related to - importing - Managing information systems

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32. Sometimes called the 6 month plan - Balances planned stock and planned sales in dollars - Previous 6 months plan is used as a guideline






33. Merchandising offerings - Appropriate for customers






34. Mass - staples






35. WWD - DNR - stores (consumer fashion magazines)






36. Not paid for by the retailer and the retailer doesn't have control over what is said






37. Menswear






38. Focuses on the business itself






39. Small operation






40. Chain






41. Price - Buying plans - What is selling - Needs of the consumer - Buyer completes order which is then approved by DMM






42. Additional service offered by resident buying offices- design staff of the buying office develops private label merchandise - Newest services






43. Pay a fee for what are supposed to be wholesale prices






44. Anticipating future needs - Interpreting consumer demand - Evaluating current sales






45. Tells buyer dollar amount of purchases that can be made - Actual stock- planned stock






46. Manufacturers may not always produce everything they show in regional market (even if orders have been placed) - May not have many new manufacturers






47. People who shop for clients






48. Sales records - Sales people






49. Germany - Spain - Eastern Block






50. Management consultants - Technical consultants - Import and export consultants