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Fashion Merchandizing

Instructions:
  • Answer 50 questions in 15 minutes.
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  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Conduct own research






2. Manufacturers Attend Market to...






3. Offerings limited to geographical area - Vendor policies (Minimums) - Vendor services (On time shipments)






4. Number of different items offered






5. Selling responsibilities






6. Door-to-door or house parties






7. Shoplifting - internal theft - inaccurate records






8. WWD - DNR - stores (consumer fashion magazines)






9. Store open another facility in a different location - often in suburbs






10. Pay a fee for what are supposed to be wholesale prices






11. Television or computer shopping






12. Responsible for several areas






13. Quantity of different items offered






14. Combine supermarket - appliances - toys - drug store items - apparel - etc. - everything under one roof






15. Net sales- total merchandise costs (Allow for overhead taxes and profit)






16. Additional service offered by resident buying offices- design staff of the buying office develops private label merchandise - Newest services






17. Sales records - Sales people






18. Price - Buying plans - What is selling - Needs of the consumer - Buyer completes order which is then approved by DMM






19. Store that concentrates on a specific classification of merchandise - Often more clearly defined market - Broad and shallow assortment






20. Manufacturer sells the rights to retail the product - Franchise has the right to use the name and stock the merchandise - Example = Panera






21. Not paid for by the retailer and the retailer doesn't have control over what is said






22. Germany - Spain - Eastern Block






23. Where store execs are housed






24. Some sample will be altered - To show merchandise in best possible way to accessorize it the way they intended it to be and sometimes on models - Opportunity to develop PR






25. Focus specifically on product






26. Merchandising offerings - Appropriate for customers






27. Focuses on a particular item or product






28. Responsible for establishing the store's image






29. Place where sellers display sample goods and buyers survey and place orders for merchandise which will be delivered later






30. Offer merchandise at prices below recognized levels -Emphasis on self-service - limited services -Volume-oriented






31. Typically 6 months prior to season






32. Current information on trends






33. Screens the market for the store buyer (represents the buyer) - Group buying- allows for lower prices due to volume buying - Assist with private label- product development sourcing - Assist with foreign buying






34. Figure that tells the frequency with which the stock has been sold and replaced - Goal: increase turn = keep merchandise moving






35. Small specialized store of a department store






36. Italian fashion - Knits - Shoes - Menswear






37. Menswear






38. Serves as group of stores - membership is by invitation only (e.g. Associated Merchandising Corporation)






39. Regional center for bridal - evening wear






40. Ads; focuses on business itself






41. Develops clothing for actors in plays - movies - and television






42. Located in market






43. Variety of low priced merchandise






44. Manufacturers may not always produce everything they show in regional market (even if orders have been placed) - May not have many new manufacturers






45. Leased department: rents space to an outside firm which runs the department (makeup counters) -In-store boutique






46. Store owner - Specialized store buyer - Central buyer - Resident buyer






47. Money left to buy- when merchandise NEEDS to exceed merchandise available






48. Small operation






49. Must be selected for membership - All couture houses do custom dressmaking but also have ready-to-wear line






50. Market trips - Sales reps wh - visit buyer - Catalogs - Resident buying offices - Store-owned resources







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Can you answer 50 questions in 15 minutes?


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