Test your basic knowledge |

Fashion Merchandizing

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. These reach out and sell to - small fashion retailers in surrounding areas - serve as a wholesale selling facility for apparel producers - Better understanding of the local consumer






2. Figure that tells the frequency with which the stock has been sold and replaced - Goal: increase turn = keep merchandise moving






3. Focus specifically on product






4. Quantity of different items offered






5. Screens the market for the store buyer (represents the buyer) - Group buying- allows for lower prices due to volume buying - Assist with private label- product development sourcing - Assist with foreign buying






6. Combine supermarket - appliances - toys - drug store items - apparel - etc. - everything under one roof






7. Most aware of what is selling (bias)






8. Regional center for bridal - evening wear






9. Focuses on the business itself






10. Responsible for a department/area






11. Ads; focuses on business itself






12. Current information on trends






13. Manufacturers Attend Market to...






14. Merchandising - Buying - Product Development Organizations






15. Cotton Inc. - Wool Bureau






16. Market area - Assists specialized (central) buyer






17. Image Merchandise/promotional -advertising agencies bid for client accounts






18. Develops clothing for actors in plays - movies - and television






19. Serves as group of stores - membership is by invitation only (e.g. Associated Merchandising Corporation)






20. Tells buyer dollar amount of purchases that can be made - Actual stock- planned stock






21. Some sample will be altered - To show merchandise in best possible way to accessorize it the way they intended it to be and sometimes on models - Opportunity to develop PR






22. Market trips - Sales reps wh - visit buyer - Catalogs - Resident buying offices - Store-owned resources






23. Manufacturers may not always produce everything they show in regional market (even if orders have been placed) - May not have many new manufacturers






24. Store open another facility in a different location - often in suburbs






25. Manufacturer sells the rights to retail the product - Franchise has the right to use the name and stock the merchandise - Example = Panera






26. Selling responsibilities






27. Large number of resources centered in 7th Avenue area - Largest and most important domestically






28. Where store execs are housed






29. Buying - selling - and planning of merchandise






30. Departments are managed separately - Separate buyers for each department - Extra customer services - Checkout in each department






31. Located in market






32. Creates fashion looks for magazine phot - shoots - company catalogs - etc.






33. Stores are part of an ownership group - Corporation owns a number of autonomously operated retail organizations






34. Responsible for establishing the store's image






35. Leased department: rents space to an outside firm which runs the department (makeup counters) -In-store boutique






36. Specialize in brand and designer name clothing at discounted prices






37. Number of different items offered






38. Net sales- total merchandise costs (Allow for overhead taxes and profit)






39. Menswear






40. Must be selected for membership - All couture houses do custom dressmaking but also have ready-to-wear line






41. Store's own label for career and casual sportswear; prices vary (better to moderate)






42. Chain






43. Variety of low priced merchandise






44. Conduct own research






45. Responsible for several areas






46. Centrally located/organized with merchandising and buying in a central headquarters - Most of the separate stores look alike and carry the same merchandise - Example = Target






47. Customer makes choices out of a catalog and places order by phone - mail - or at a facility






48. Typically 6 months prior to season






49. Compare what is available from the competition






50. WWD - DNR - stores (consumer fashion magazines)