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Test your basic knowledge |
Fashion Merchandizing
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Subjects
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business-skills
,
industries
Instructions:
Answer 50 questions in 15 minutes.
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study here
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Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Market trips - Sales reps wh - visit buyer - Catalogs - Resident buying offices - Store-owned resources
Turnover (Dollar Merchandise Plan)
Tokyo (Global Fashion Centers
Sources of Merchandise (Buying)
Paths for Buyers
2. Italian fashion - Knits - Shoes - Menswear
Milan (Global Fashion Centers)
Some samples may never be mass produced
Electronic Retailing (Non-store Retailing)
Stylist
3. Quantity of different items offered
De
Promotio
Factors to be Considered in Editing (Buying)
Department Store (Characteristics)
4. Ads; focuses on business itself
Some samples may never be mass produced
Wholesale Warehouse Clubs (Specialty)
Image (Advertising)
Buyer (Merchandising; Retail Stores)
5. Sourcing - Logistics related to - importing - Managing information systems
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6. Regional center for bridal - evening wear
Market Research (Sources)
Vendors (Sources)
Two basic kinds of ratail advertising
Dallas
7. Sales records - Sales people
In-store Success (Sources
Factory Outlet (Specialty)
Market
Publicity
8. To actually see the merchandise and judge how it will look in store - To find new resources for merchandise - Stores will always carry some traditional vendors But are constantly seeking new sources - Talk to other and get a feel for the trends and
Sources of Information (Retail Merchandising)
Buyers Attend Market
Limitations of regional marts
Vendors (Sources)
9. Departments are managed separately - Separate buyers for each department - Extra customer services - Checkout in each department
Confined merchandis
Twig (Classifications; Department Store)
Department Store (Characteristics)
In-store Success (Sources
10. Responsible for establishing the store's image
Store Owner (Path for Buyers)
GMM (Merchandising; Retail Stores)
Direct Selling (Non-store Retailing)
Stylist
11. WWD - DNR - stores (consumer fashion magazines)
Resident Buyer (Path for Buyers)
Trade Publications (Sources)
Open-to-buy (Dollar Merchandise Plan)
Market
12. Not paid for by the retailer and the retailer doesn't have control over what is said
Some samples may never be mass produced
Publicity
Store Ownership Group
Breadt
13. Store owner - Specialized store buyer - Central buyer - Resident buyer
Paths for Buyers
Buyer (Retail Merchandising)
Reporting Services (Sources)
Management Consultants (Consulting Services)
14. Largest portion of promotion budget (approx. 1.3% of sales) - Planning - writing - design - and scheduling of paid announcements
Hypermarkets (Specialty
Factors to be Considered in Editing (Buying)
Discount Store (Specialty)
Advertising
15. Shopping the stores - Using resident buying offices - Vendors - Trade publications - Reporting services - Trade associations - Market research - In-store success
Discount Store (Specialty)
Costume Designe
Store Ownership Group
Sources of Information (Retail Merchandising)
16. Sometimes called the 6 month plan - Balances planned stock and planned sales in dollars - Previous 6 months plan is used as a guideline
Trade Associations (Sources)
Specialty Store
Dollar Merchandise Plan
Specialized Store Buyer (Path for Buyers)
17. Small area within a store for designers or popular manufacturers
Minor Fashion Industries (Global Fashion Centers)
Specialty Store
In-store Boutique
Management Consultants (Consulting Services)
18. Cotton Inc. - Wool Bureau
Buyer (Retail Merchandising)
Confined merchandis
Trade Associations (Sources)
Limitations of regional marts
19. Shoplifting - internal theft - inaccurate records
Shortage (Dollar Merchandise Plan)
Stylist
Dollar Merchandise Plan
Buyer (Merchandising; Retail Stores)
20. Figure that tells the frequency with which the stock has been sold and replaced - Goal: increase turn = keep merchandise moving
Merchandise/Promotional (Advertising)
Turnover (Dollar Merchandise Plan)
Catalog Showroom (Specialty)
Buyer (Merchandising; Retail Stores)
21. Television or computer shopping
Open-to-buy (Dollar Merchandise Plan)
Management Consultants (Consulting Services)
Some samples may never be mass produced
Electronic Retailing (Non-store Retailing)
22. Place where sellers display sample goods and buyers survey and place orders for merchandise which will be delivered later
Shortage (Dollar Merchandise Plan)
Market
Merchandise/Promotional (Advertising)
Market Wee
23. Discounts for early payment - Any discounts available (special buys) - Delivery agreements (especially when goods change ownership) - Services (co-op advertising)
Franchise
Terms to be Negotiated (Buying)
Advertising
Direct Selling (Non-store Retailing)
24. These reach out and sell to - small fashion retailers in surrounding areas - serve as a wholesale selling facility for apparel producers - Better understanding of the local consumer
Regional Marts
Factors to be Considered in Editing (Buying)
Factory Outlet (Specialty)
Product Development
25. Serves as group of stores - membership is by invitation only (e.g. Associated Merchandising Corporation)
Store Owned Organizations (Product Development Organizations
Look at offerings and need out and refine their line
Regional Marts
Factory Outlet (Specialty)
26. Large number of resources centered in 7th Avenue area - Largest and most important domestically
GMM (Merchandising; Retail Stores)
Shopping the Stores (Sources)
New York (Market Centers)
Market Research (Sources)
27. Net sales- total merchandise costs (Allow for overhead taxes and profit)
Gross Margin Percentage (Dollar Merchandise Plan)
Merchandisi
Central Buyer (Path for Buyers)
Stylist
28. Selling responsibilities
Lower prices
Hypermarkets (Specialty
Specialized Store Buyer (Path for Buyers)
Catalog/Mail Order (Non-store Retai
29. Develops clothing for actors in plays - movies - and television
Store Ownership Group
Costume Designe
Paths for Buyers
Independently owned services
30. Number of different items offered
Open-to-buy (Dollar Merchandise Plan)
Breadt
Trade Associations (Sources)
Merchandise Assortment Planning
31. Small specialized store of a department store
Twig (Classifications; Department Store)
In-store Success (Sources
London (Global Fashion Centers)
Chain Store
32. Small operation
Store Owned Organizations (Product Development Organizations
Trade Publications (Sources)
Discount Store (Specialty)
Store Owner (Path for Buyers)
33. Planned sales - Planned stock - Turnover - Average stock - Planned purchases - Shortage - Gross margin percentage - Open-to-buy
Reporting Services (Sources)
Buyers Attend Market
Personal Shopper
Elements of Dollar Merchandize Plan
34. Where store execs are housed
Flagship (Classifications; Department Store)
Shortage (Dollar Merchandise Plan)
Discount Store (Specialty)
Tokyo (Global Fashion Centers
35. Typically 6 months prior to season
Merchandisi
Store Owned Organizations (Product Development Organizations
New York (Market Centers)
Market Wee
36. Price - Buying plans - What is selling - Needs of the consumer - Buyer completes order which is then approved by DMM
De
Paths for Buyers
London (Global Fashion Centers)
Factors to be Considered in Editing (Buying)
37. Focus specifically on product
Twig (Classifications; Department Store)
Merchandise/Promotional (Advertising)
Reporting Services (Sources)
Limitations of regional marts
38. Screens the market for the store buyer (represents the buyer) - Group buying- allows for lower prices due to volume buying - Assist with private label- product development sourcing - Assist with foreign buying
Variety Store (Specialty)
Resident Buyer
Dallas
Personal Shopper
39. Creates fashion looks for magazine phot - shoots - company catalogs - etc.
New York (Market Centers)
Store Owned Organizations (Product Development Organizations
Market Research (Sources)
Stylist
40. Variety of low priced merchandise
Central Buyer (Path for Buyers)
Dallas
Variety Store (Specialty)
In-store Boutique
41. Offer merchandise at prices below recognized levels -Emphasis on self-service - limited services -Volume-oriented
Broad-based Business Consulting Services
In-store Boutique
Discount Store (Specialty)
Market
42. Store open another facility in a different location - often in suburbs
Branch (Classifications; Department Store
Sources of Merchandise (Buying)
Merchandisi
DMM (Merchandising; Retail Store
43. Located in market
Sources of Information (Retail Merchandising)
Factors in Selecting a Resource (Buying
Using Resident Buying Offices (Sources)
Milan (Global Fashion Centers)
44. Some sample will be altered - To show merchandise in best possible way to accessorize it the way they intended it to be and sometimes on models - Opportunity to develop PR
New York (Market Centers)
Some samples may never be mass produced
Store within a Store
Milan (Global Fashion Centers)
45. Responsible for a department/area
Market Wee
Terms to be Negotiated (Buying)
Buyer (Merchandising; Retail Stores)
Personal Shopper
46. Merchandising - Buying - Product Development Organizations
Paths for Buyers
Off-Price Store (Specialty)
Store Owner (Path for Buyers)
Independently owned services
47. Current information on trends
Vendors (Sources)
Resident Buyer (Path for Buyers)
Store Owned Organizations (Product Development Organizations
Reporting Services (Sources)
48. Focuses on management and market research
Management Consultants (Consulting Services)
Merchandisi
London (Global Fashion Centers)
Paris (Global Fashion Centers)
49. Store that concentrates on a specific classification of merchandise - Often more clearly defined market - Broad and shallow assortment
Market Research (Sources)
Specialty Store
Shortage (Dollar Merchandise Plan)
Independently owned services
50. Stores are part of an ownership group - Corporation owns a number of autonomously operated retail organizations
Direct Selling (Non-store Retailing)
De
Store Owned Organizations (Product Development Organizations
Store Ownership Group
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