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Test your basic knowledge |
Fashion Merchandizing
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Subjects
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business-skills
,
industries
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
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Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. WWD - DNR - stores (consumer fashion magazines)
Trade Publications (Sources)
Specialty Store
Minor Fashion Industries (Global Fashion Centers)
Personal Shopper
2. Ads; focuses on business itself
Image (Advertising)
Market Research (Sources)
Vendors (Sources)
In-store Success (Sources
3. Market trips - Sales reps wh - visit buyer - Catalogs - Resident buying offices - Store-owned resources
Stylist
Sources of Merchandise (Buying)
Wholesale Warehouse Clubs (Specialty)
Electronic Retailing (Non-store Retailing)
4. Cotton Inc. - Wool Bureau
Publicity
Sources of Merchandise (Buying)
Personal Shopper
Trade Associations (Sources)
5. Centrally located/organized with merchandising and buying in a central headquarters - Most of the separate stores look alike and carry the same merchandise - Example = Target
Publicity
Regional Marts
Chain Store
DMM (Merchandising; Retail Store
6. Large number of resources centered in 7th Avenue area - Largest and most important domestically
Wholesale Warehouse Clubs (Specialty)
Minor Fashion Industries (Global Fashion Centers)
Store within a Store
New York (Market Centers)
7. Some sample will be altered - To show merchandise in best possible way to accessorize it the way they intended it to be and sometimes on models - Opportunity to develop PR
Los Angeles
Some samples may never be mass produced
Management Consultants (Consulting Services)
Electronic Retailing (Non-store Retailing)
8. Additional service offered by resident buying offices- design staff of the buying office develops private label merchandise - Newest services
Product Development
Factors to be Considered in Editing (Buying)
Look at offerings and need out and refine their line
Regional Marts
9. Store's own label for career and casual sportswear; prices vary (better to moderate)
Look at offerings and need out and refine their line
Buyers Attend Market
Using Resident Buying Offices (Sources)
Private Label
10. Largest portion of promotion budget (approx. 1.3% of sales) - Planning - writing - design - and scheduling of paid announcements
Advertising
Independently Owed (Product Development Organizations)
Twig (Classifications; Department Store)
Product Development
11. Number of different items offered
Milan (Global Fashion Centers)
Publicity
Buyer (Retail Merchandising)
Breadt
12. Television or computer shopping
Publicity
Electronic Retailing (Non-store Retailing)
Chain Store
OB
13. Menswear
Look at offerings and need out and refine their line
London (Global Fashion Centers)
Milan (Global Fashion Centers)
Merchandise Assortment Planning
14. Departments are managed separately - Separate buyers for each department - Extra customer services - Checkout in each department
De
Advertising
Department Store (Characteristics)
Turnover (Dollar Merchandise Plan)
15. Customer makes choices out of a catalog and places order by phone - mail - or at a facility
Catalog/Mail Order (Non-store Retai
Hypermarkets (Specialty
Variety Store (Specialty)
Confined merchandis
16. Merchandising - Buying - Product Development Organizations
Store within a Store
Market
Flagship (Classifications; Department Store)
Independently owned services
17. Mass - staples
Discount Store (Specialty)
Tokyo (Global Fashion Centers
De
Variety Store (Specialty)
18. Current information on trends
Reporting Services (Sources)
Resident Buyer (Path for Buyers)
GMM (Merchandising; Retail Stores)
Publicity
19. Typically 6 months prior to season
Central Buyer (Path for Buyers)
Market
Market Wee
Shopping the Stores (Sources)
20. Compare what is available from the competition
Using Resident Buying Offices (Sources)
Chain Store
Shopping the Stores (Sources)
Image (Promotion)
21. Market area - Assists specialized (central) buyer
Resident Buyer (Path for Buyers)
Image (Promotion)
Discount Store (Specialty)
Electronic Retailing (Non-store Retailing)
22. Chain
Central Buyer (Path for Buyers)
Costume Designe
Stylist
Department Store (Characteristics)
23. Image Merchandise/promotional -advertising agencies bid for client accounts
Store Owned Organizations (Product Development Organizations
Independently Owed (Product Development Organizations)
Two basic kinds of ratail advertising
Dallas
24. Quantity of different items offered
De
Merchandise/Promotional (Advertising)
Specialized Store Buyer (Path for Buyers)
In-store Success (Sources
25. Responsible for a department/area
Buyer (Merchandising; Retail Stores)
Variety Store (Specialty)
Two basic kinds of ratail advertising
Direct Selling (Non-store Retailing)
26. Shoplifting - internal theft - inaccurate records
Dollar Merchandise Plan
Catalog/Mail Order (Non-store Retai
Shortage (Dollar Merchandise Plan)
Merchandise/Promotional (Advertising)
27. Small area within a store for designers or popular manufacturers
London (Global Fashion Centers)
Shortage (Dollar Merchandise Plan)
In-store Boutique
Some samples may never be mass produced
28. 2nd largest leasing space available
Factors in Selecting a Resource (Buying
Product Development
Los Angeles
Specialized Store Buyer (Path for Buyers)
29. Focus specifically on product
Independently Owed (Product Development Organizations)
Flagship (Classifications; Department Store)
Merchandise/Promotional (Advertising)
Personal Shopper
30. Place where sellers display sample goods and buyers survey and place orders for merchandise which will be delivered later
Electronic Retailing (Non-store Retailing)
Lower prices
Market
Catalog/Mail Order (Non-store Retai
31. Merchandising offerings - Appropriate for customers
Factors in Selecting a Resource (Buying
Promotio
Store within a Store
Market
32. Manufacturers may not always produce everything they show in regional market (even if orders have been placed) - May not have many new manufacturers
Specialized Store Buyer (Path for Buyers)
Costume Designe
Resident Buyer
Limitations of regional marts
33. Small operation
Terms to be Negotiated (Buying)
Elements of Dollar Merchandize Plan
Store Owner (Path for Buyers)
Chain Store
34. Sometimes called the 6 month plan - Balances planned stock and planned sales in dollars - Previous 6 months plan is used as a guideline
Dollar Merchandise Plan
GMM (Merchandising; Retail Stores)
Independently Owed (Product Development Organizations)
Market Research (Sources)
35. Price - Buying plans - What is selling - Needs of the consumer - Buyer completes order which is then approved by DMM
Sources of Information (Retail Merchandising)
Gross Margin Percentage (Dollar Merchandise Plan)
Catalog/Mail Order (Non-store Retai
Factors to be Considered in Editing (Buying)
36. Sourcing - Logistics related to - importing - Managing information systems
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37. Run by private enterprises - members subscribe for a fee (e.g. Doneger Group)
Hypermarkets (Specialty
Independently Owed (Product Development Organizations)
Resident Buyer (Path for Buyers)
Branch (Classifications; Department Store
38. Offer merchandise at prices below recognized levels -Emphasis on self-service - limited services -Volume-oriented
Store Owned Organizations (Product Development Organizations
Lower prices
Department Store (Characteristics)
Discount Store (Specialty)
39. Small specialized store of a department store
Flagship (Classifications; Department Store)
Twig (Classifications; Department Store)
Store within a Store
Image (Advertising)
40. Carry merchandise from many manufacturers -Originally owned by manufacturers as a way to get rid of excess merchandise
Market
Wholesale Warehouse Clubs (Specialty)
Department Store (Characteristics)
Factory Outlet (Specialty)
41. Sales records - Sales people
Factory Outlet (Specialty)
Personal Shopper
Regional Marts
In-store Success (Sources
42. Leased department: rents space to an outside firm which runs the department (makeup counters) -In-store boutique
Factors to be Considered in Editing (Buying)
Market Wee
Store within a Store
Confined merchandis
43. Germany - Spain - Eastern Block
DMM (Merchandising; Retail Store
Minor Fashion Industries (Global Fashion Centers)
Resident Buyer
Limitations of regional marts
44. Order from catalog and pick up immediately
Regional Marts
Catalog Showroom (Specialty)
Variety Store (Specialty)
GMM (Merchandising; Retail Stores)
45. Focuses on management and market research
Buyer (Retail Merchandising)
Management Consultants (Consulting Services)
Store Owned Organizations (Product Development Organizations
Shortage (Dollar Merchandise Plan)
46. Must be selected for membership - All couture houses do custom dressmaking but also have ready-to-wear line
Elements of Dollar Merchandize Plan
Paths for Buyers
Paris (Global Fashion Centers)
Gross Margin Percentage (Dollar Merchandise Plan)
47. Variety of low priced merchandise
Franchise
Variety Store (Specialty)
Los Angeles
Off-Price Store (Specialty)
48. Figure that tells the frequency with which the stock has been sold and replaced - Goal: increase turn = keep merchandise moving
Turnover (Dollar Merchandise Plan)
Catalog Showroom (Specialty)
Merchandisi
Publicity
49. Anticipating future needs - Interpreting consumer demand - Evaluating current sales
Image (Promotion)
Buyer (Retail Merchandising)
Specialty Store
Variety Store (Specialty)
50. Develops clothing for actors in plays - movies - and television
New York (Market Centers)
Costume Designe
Market Research (Sources)
Los Angeles
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