Test your basic knowledge |

Fashion Merchandizing

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Offerings limited to geographical area - Vendor policies (Minimums) - Vendor services (On time shipments)






2. Store that concentrates on a specific classification of merchandise - Often more clearly defined market - Broad and shallow assortment






3. Discounts for early payment - Any discounts available (special buys) - Delivery agreements (especially when goods change ownership) - Services (co-op advertising)






4. Departments are managed separately - Separate buyers for each department - Extra customer services - Checkout in each department






5. Run by private enterprises - members subscribe for a fee (e.g. Doneger Group)






6. Buying - selling - and planning of merchandise






7. Creates fashion looks for magazine phot - shoots - company catalogs - etc.






8. Market area - Assists specialized (central) buyer






9. Italian fashion - Knits - Shoes - Menswear






10. Door-to-door or house parties






11. Anticipating future needs - Interpreting consumer demand - Evaluating current sales






12. Not paid for by the retailer and the retailer doesn't have control over what is said






13. Merchandising offerings - Appropriate for customers






14. Management consultants - Technical consultants - Import and export consultants






15. Located in market






16. Large number of resources centered in 7th Avenue area - Largest and most important domestically






17. Specialize in brand and designer name clothing at discounted prices






18. Carry merchandise from many manufacturers -Originally owned by manufacturers as a way to get rid of excess merchandise






19. Variety of low priced merchandise






20. WWD - DNR - stores (consumer fashion magazines)






21. Store owner - Specialized store buyer - Central buyer - Resident buyer






22. Focuses on management and market research






23. Offer merchandise at prices below recognized levels -Emphasis on self-service - limited services -Volume-oriented






24. Tells buyer dollar amount of purchases that can be made - Actual stock- planned stock






25. 2nd largest leasing space available






26. Television or computer shopping






27. Where store execs are housed






28. Largest portion of promotion budget (approx. 1.3% of sales) - Planning - writing - design - and scheduling of paid announcements






29. Number of different items offered






30. Additional service offered by resident buying offices- design staff of the buying office develops private label merchandise - Newest services






31. Shopping the stores - Using resident buying offices - Vendors - Trade publications - Reporting services - Trade associations - Market research - In-store success






32. Focuses on a particular item or product






33. Stores are part of an ownership group - Corporation owns a number of autonomously operated retail organizations






34. Selling responsibilities






35. Focus specifically on product






36. Cotton Inc. - Wool Bureau






37. Completed once the estimated demand has been made - The merchandise plan is both by: Dollar or Merchandise (amount and quantity)






38. Serves as group of stores - membership is by invitation only (e.g. Associated Merchandising Corporation)






39. Current information on trends






40. Pay a fee for what are supposed to be wholesale prices






41. Sometimes called the 6 month plan - Balances planned stock and planned sales in dollars - Previous 6 months plan is used as a guideline






42. Chain






43. Regional center for bridal - evening wear






44. Compare what is available from the competition






45. Responsible for establishing the store's image






46. Combine supermarket - appliances - toys - drug store items - apparel - etc. - everything under one roof






47. Store open another facility in a different location - often in suburbs






48. Mass - staples






49. Focuses on the business itself






50. Image Merchandise/promotional -advertising agencies bid for client accounts