Test your basic knowledge |

Fashion Merchandizing

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Focuses on the business itself






2. Price - Buying plans - What is selling - Needs of the consumer - Buyer completes order which is then approved by DMM






3. Discounts for early payment - Any discounts available (special buys) - Delivery agreements (especially when goods change ownership) - Services (co-op advertising)






4. Focuses on a particular item or product






5. These reach out and sell to - small fashion retailers in surrounding areas - serve as a wholesale selling facility for apparel producers - Better understanding of the local consumer






6. Responsible for establishing the store's image






7. Regional center for bridal - evening wear






8. Departments are managed separately - Separate buyers for each department - Extra customer services - Checkout in each department






9. Leased department: rents space to an outside firm which runs the department (makeup counters) -In-store boutique






10. Largest portion of promotion budget (approx. 1.3% of sales) - Planning - writing - design - and scheduling of paid announcements






11. Television or computer shopping






12. Shoplifting - internal theft - inaccurate records






13. Sourcing - Logistics related to - importing - Managing information systems


14. Located in market






15. Variety of low priced merchandise






16. Small operation






17. People who shop for clients






18. Current information on trends






19. Creates fashion looks for magazine phot - shoots - company catalogs - etc.






20. Larger orders may allow for...






21. Specialize in brand and designer name clothing at discounted prices






22. Responsible for a department/area






23. Focus specifically on product






24. Screens the market for the store buyer (represents the buyer) - Group buying- allows for lower prices due to volume buying - Assist with private label- product development sourcing - Assist with foreign buying






25. Responsible for several areas






26. Selling responsibilities






27. Menswear






28. Combine supermarket - appliances - toys - drug store items - apparel - etc. - everything under one roof






29. Management consultants - Technical consultants - Import and export consultants






30. Some sample will be altered - To show merchandise in best possible way to accessorize it the way they intended it to be and sometimes on models - Opportunity to develop PR






31. Number of different items offered






32. Quantity of different items offered






33. Buying - selling - and planning of merchandise






34. Image Merchandise/promotional -advertising agencies bid for client accounts






35. Planned sales - Planned stock - Turnover - Average stock - Planned purchases - Shortage - Gross margin percentage - Open-to-buy






36. Small area within a store for designers or popular manufacturers






37. Place where sellers display sample goods and buyers survey and place orders for merchandise which will be delivered later






38. Completed once the estimated demand has been made - The merchandise plan is both by: Dollar or Merchandise (amount and quantity)






39. Develops clothing for actors in plays - movies - and television






40. Where store execs are housed






41. Must be selected for membership - All couture houses do custom dressmaking but also have ready-to-wear line






42. Most aware of what is selling (bias)






43. Conduct own research






44. Pay a fee for what are supposed to be wholesale prices






45. Large number of resources centered in 7th Avenue area - Largest and most important domestically






46. Ads; focuses on business itself






47. Offer merchandise at prices below recognized levels -Emphasis on self-service - limited services -Volume-oriented






48. Run by private enterprises - members subscribe for a fee (e.g. Doneger Group)






49. Shopping the stores - Using resident buying offices - Vendors - Trade publications - Reporting services - Trade associations - Market research - In-store success






50. Serves as group of stores - membership is by invitation only (e.g. Associated Merchandising Corporation)