Test your basic knowledge |

Fashion Merchandizing

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Conduct own research






2. Located in market






3. Sales records - Sales people






4. Sourcing - Logistics related to - importing - Managing information systems


5. Must be selected for membership - All couture houses do custom dressmaking but also have ready-to-wear line






6. Regional center for bridal - evening wear






7. Most aware of what is selling (bias)






8. Focus specifically on product






9. Stores are part of an ownership group - Corporation owns a number of autonomously operated retail organizations






10. Completed once the estimated demand has been made - The merchandise plan is both by: Dollar or Merchandise (amount and quantity)






11. Where store execs are housed






12. Larger orders may allow for...






13. Number of different items offered






14. Quantity of different items offered






15. Focuses on the business itself






16. Largest portion of promotion budget (approx. 1.3% of sales) - Planning - writing - design - and scheduling of paid announcements






17. Store owner - Specialized store buyer - Central buyer - Resident buyer






18. Run by private enterprises - members subscribe for a fee (e.g. Doneger Group)






19. 2nd largest leasing space available






20. Leased department: rents space to an outside firm which runs the department (makeup counters) -In-store boutique






21. Small specialized store of a department store






22. Develops clothing for actors in plays - movies - and television






23. Ads; focuses on business itself






24. Small area within a store for designers or popular manufacturers






25. Current information on trends






26. Place where sellers display sample goods and buyers survey and place orders for merchandise which will be delivered later






27. Focuses on management and market research






28. Combine supermarket - appliances - toys - drug store items - apparel - etc. - everything under one roof






29. Manufacturer sells the rights to retail the product - Franchise has the right to use the name and stock the merchandise - Example = Panera






30. Merchandising offerings - Appropriate for customers






31. Manufacturers may not always produce everything they show in regional market (even if orders have been placed) - May not have many new manufacturers






32. Screens the market for the store buyer (represents the buyer) - Group buying- allows for lower prices due to volume buying - Assist with private label- product development sourcing - Assist with foreign buying






33. Market trips - Sales reps wh - visit buyer - Catalogs - Resident buying offices - Store-owned resources






34. Market area - Assists specialized (central) buyer






35. Germany - Spain - Eastern Block






36. Store open another facility in a different location - often in suburbs






37. Merchandising - Buying - Product Development Organizations






38. Chain






39. People who shop for clients






40. Money left to buy- when merchandise NEEDS to exceed merchandise available






41. Menswear






42. Net sales- total merchandise costs (Allow for overhead taxes and profit)






43. Italian fashion - Knits - Shoes - Menswear






44. WWD - DNR - stores (consumer fashion magazines)






45. Large number of resources centered in 7th Avenue area - Largest and most important domestically






46. Shoplifting - internal theft - inaccurate records






47. Specialize in brand and designer name clothing at discounted prices






48. Offerings limited to geographical area - Vendor policies (Minimums) - Vendor services (On time shipments)






49. These reach out and sell to - small fashion retailers in surrounding areas - serve as a wholesale selling facility for apparel producers - Better understanding of the local consumer






50. Selling responsibilities