Test your basic knowledge |

Fashion Merchandizing

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Chain






2. Management consultants - Technical consultants - Import and export consultants






3. Run by private enterprises - members subscribe for a fee (e.g. Doneger Group)






4. Buying - selling - and planning of merchandise






5. Where store execs are housed






6. Responsible for establishing the store's image






7. Variety of low priced merchandise






8. Carry merchandise from many manufacturers -Originally owned by manufacturers as a way to get rid of excess merchandise






9. Ads; focuses on business itself






10. Focuses on the business itself






11. Additional service offered by resident buying offices- design staff of the buying office develops private label merchandise - Newest services






12. People who shop for clients






13. Market area - Assists specialized (central) buyer






14. Door-to-door or house parties






15. Focus specifically on product






16. Merchandising - Buying - Product Development Organizations






17. Pay a fee for what are supposed to be wholesale prices






18. Large number of resources centered in 7th Avenue area - Largest and most important domestically






19. Manufacturers Attend Market to...






20. Selling responsibilities






21. Larger orders may allow for...






22. Quantity of different items offered






23. Responsible for a department/area






24. Market trips - Sales reps wh - visit buyer - Catalogs - Resident buying offices - Store-owned resources






25. Departments are managed separately - Separate buyers for each department - Extra customer services - Checkout in each department






26. Creates fashion looks for magazine phot - shoots - company catalogs - etc.






27. Store owner - Specialized store buyer - Central buyer - Resident buyer






28. Develops clothing for actors in plays - movies - and television






29. Planned sales - Planned stock - Turnover - Average stock - Planned purchases - Shortage - Gross margin percentage - Open-to-buy






30. Image Merchandise/promotional -advertising agencies bid for client accounts






31. Located in market






32. Manufacturers may not always produce everything they show in regional market (even if orders have been placed) - May not have many new manufacturers






33. Compare what is available from the competition






34. Customer makes choices out of a catalog and places order by phone - mail - or at a facility






35. Figure that tells the frequency with which the stock has been sold and replaced - Goal: increase turn = keep merchandise moving






36. These reach out and sell to - small fashion retailers in surrounding areas - serve as a wholesale selling facility for apparel producers - Better understanding of the local consumer






37. Serves as group of stores - membership is by invitation only (e.g. Associated Merchandising Corporation)






38. Some sample will be altered - To show merchandise in best possible way to accessorize it the way they intended it to be and sometimes on models - Opportunity to develop PR






39. Current information on trends






40. Focuses on a particular item or product






41. Stores are part of an ownership group - Corporation owns a number of autonomously operated retail organizations






42. Must be selected for membership - All couture houses do custom dressmaking but also have ready-to-wear line






43. Small operation






44. Order from catalog and pick up immediately






45. Money left to buy- when merchandise NEEDS to exceed merchandise available






46. Offer merchandise at prices below recognized levels -Emphasis on self-service - limited services -Volume-oriented






47. Menswear






48. Tells buyer dollar amount of purchases that can be made - Actual stock- planned stock






49. Screens the market for the store buyer (represents the buyer) - Group buying- allows for lower prices due to volume buying - Assist with private label- product development sourcing - Assist with foreign buying






50. Germany - Spain - Eastern Block