Test your basic knowledge |

Fashion Merchandizing

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Small operation






2. Place where sellers display sample goods and buyers survey and place orders for merchandise which will be delivered later






3. Management consultants - Technical consultants - Import and export consultants






4. Focuses on management and market research






5. Shopping the stores - Using resident buying offices - Vendors - Trade publications - Reporting services - Trade associations - Market research - In-store success






6. Responsible for a department/area






7. Manufacturer sells the rights to retail the product - Franchise has the right to use the name and stock the merchandise - Example = Panera






8. Tells buyer dollar amount of purchases that can be made - Actual stock- planned stock






9. Quantity of different items offered






10. WWD - DNR - stores (consumer fashion magazines)






11. Regional center for bridal - evening wear






12. Variety of low priced merchandise






13. Television or computer shopping






14. Pay a fee for what are supposed to be wholesale prices






15. To actually see the merchandise and judge how it will look in store - To find new resources for merchandise - Stores will always carry some traditional vendors But are constantly seeking new sources - Talk to other and get a feel for the trends and






16. Money left to buy- when merchandise NEEDS to exceed merchandise available






17. Shoplifting - internal theft - inaccurate records






18. Stores are part of an ownership group - Corporation owns a number of autonomously operated retail organizations






19. Largest portion of promotion budget (approx. 1.3% of sales) - Planning - writing - design - and scheduling of paid announcements






20. These reach out and sell to - small fashion retailers in surrounding areas - serve as a wholesale selling facility for apparel producers - Better understanding of the local consumer






21. Price - Buying plans - What is selling - Needs of the consumer - Buyer completes order which is then approved by DMM






22. Door-to-door or house parties






23. Number of different items offered






24. Responsible for establishing the store's image






25. Store's own label for career and casual sportswear; prices vary (better to moderate)






26. Mass - staples






27. Typically 6 months prior to season






28. Centrally located/organized with merchandising and buying in a central headquarters - Most of the separate stores look alike and carry the same merchandise - Example = Target






29. Must be selected for membership - All couture houses do custom dressmaking but also have ready-to-wear line






30. Carry merchandise from many manufacturers -Originally owned by manufacturers as a way to get rid of excess merchandise






31. Larger orders may allow for...






32. Small specialized store of a department store






33. Large number of resources centered in 7th Avenue area - Largest and most important domestically






34. Conduct own research






35. Image Merchandise/promotional -advertising agencies bid for client accounts






36. Store that concentrates on a specific classification of merchandise - Often more clearly defined market - Broad and shallow assortment






37. Focus specifically on product






38. Departments are managed separately - Separate buyers for each department - Extra customer services - Checkout in each department






39. Completed once the estimated demand has been made - The merchandise plan is both by: Dollar or Merchandise (amount and quantity)






40. Italian fashion - Knits - Shoes - Menswear






41. Store owner - Specialized store buyer - Central buyer - Resident buyer






42. Order from catalog and pick up immediately






43. Specialize in brand and designer name clothing at discounted prices






44. Cotton Inc. - Wool Bureau






45. Selling responsibilities






46. Compare what is available from the competition






47. Sales records - Sales people






48. Ads; focuses on business itself






49. Menswear






50. Run by private enterprises - members subscribe for a fee (e.g. Doneger Group)