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Test your basic knowledge |
Fashion Merchandizing
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Study First
Subjects
:
business-skills
,
industries
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Additional service offered by resident buying offices- design staff of the buying office develops private label merchandise - Newest services
Market Wee
Wholesale Warehouse Clubs (Specialty)
Promotio
Product Development
2. Store owner - Specialized store buyer - Central buyer - Resident buyer
Terms to be Negotiated (Buying)
Paths for Buyers
Market Wee
Vendors (Sources)
3. People who shop for clients
Personal Shopper
Wholesale Warehouse Clubs (Specialty)
Off-Price Store (Specialty)
Costume Designe
4. Offer merchandise at prices below recognized levels -Emphasis on self-service - limited services -Volume-oriented
DMM (Merchandising; Retail Store
Image (Promotion)
Discount Store (Specialty)
Look at offerings and need out and refine their line
5. Screens the market for the store buyer (represents the buyer) - Group buying- allows for lower prices due to volume buying - Assist with private label- product development sourcing - Assist with foreign buying
Resident Buyer
In-store Boutique
Breadt
Trade Publications (Sources)
6. These reach out and sell to - small fashion retailers in surrounding areas - serve as a wholesale selling facility for apparel producers - Better understanding of the local consumer
Advertising
GMM (Merchandising; Retail Stores)
Regional Marts
Dollar Merchandise Plan
7. Store that concentrates on a specific classification of merchandise - Often more clearly defined market - Broad and shallow assortment
Flagship (Classifications; Department Store)
Trade Publications (Sources)
Turnover (Dollar Merchandise Plan)
Specialty Store
8. Run by private enterprises - members subscribe for a fee (e.g. Doneger Group)
Private Label
De
Stylist
Independently Owed (Product Development Organizations)
9. WWD - DNR - stores (consumer fashion magazines)
Market Research (Sources)
Trade Publications (Sources)
Vendors (Sources)
Specialized Store Buyer (Path for Buyers)
10. Larger orders may allow for...
Lower prices
Shortage (Dollar Merchandise Plan)
Buyer (Retail Merchandising)
De
11. Typically 6 months prior to season
Market Wee
De
Confined merchandis
Resident Buyer (Path for Buyers)
12. Italian fashion - Knits - Shoes - Menswear
Milan (Global Fashion Centers)
Specialty Store
Turnover (Dollar Merchandise Plan)
Store Ownership Group
13. Not paid for by the retailer and the retailer doesn't have control over what is said
Trade Publications (Sources)
Shortage (Dollar Merchandise Plan)
Merchandise/Promotional (Advertising)
Publicity
14. Specialize in brand and designer name clothing at discounted prices
Tokyo (Global Fashion Centers
Broad-based Business Consulting Services
Limitations of regional marts
Off-Price Store (Specialty)
15. Offerings limited to geographical area - Vendor policies (Minimums) - Vendor services (On time shipments)
Market
Catalog Showroom (Specialty)
Confined merchandis
Discount Store (Specialty)
16. Chain
Dollar Merchandise Plan
Merchandisi
Central Buyer (Path for Buyers)
Store Ownership Group
17. Focuses on management and market research
Publicity
Factors to be Considered in Editing (Buying)
Trade Publications (Sources)
Management Consultants (Consulting Services)
18. Sales records - Sales people
In-store Success (Sources
Independently owned services
Minor Fashion Industries (Global Fashion Centers)
Factors to be Considered in Editing (Buying)
19. Store's own label for career and casual sportswear; prices vary (better to moderate)
Milan (Global Fashion Centers)
Central Buyer (Path for Buyers)
Private Label
Limitations of regional marts
20. Focus specifically on product
Merchandise/Promotional (Advertising)
Dallas
Shopping the Stores (Sources)
Turnover (Dollar Merchandise Plan)
21. Shopping the stores - Using resident buying offices - Vendors - Trade publications - Reporting services - Trade associations - Market research - In-store success
Sources of Information (Retail Merchandising)
Lower prices
Management Consultants (Consulting Services)
Shortage (Dollar Merchandise Plan)
22. Manufacturer sells the rights to retail the product - Franchise has the right to use the name and stock the merchandise - Example = Panera
In-store Boutique
Sources of Information (Retail Merchandising)
Franchise
Product Development
23. To actually see the merchandise and judge how it will look in store - To find new resources for merchandise - Stores will always carry some traditional vendors But are constantly seeking new sources - Talk to other and get a feel for the trends and
Specialty Store
Minor Fashion Industries (Global Fashion Centers)
Wholesale Warehouse Clubs (Specialty)
Buyers Attend Market
24. Serves as group of stores - membership is by invitation only (e.g. Associated Merchandising Corporation)
GMM (Merchandising; Retail Stores)
Private Label
Central Buyer (Path for Buyers)
Store Owned Organizations (Product Development Organizations
25. Located in market
Factory Outlet (Specialty)
Using Resident Buying Offices (Sources)
Catalog Showroom (Specialty)
Shopping the Stores (Sources)
26. Market area - Assists specialized (central) buyer
Resident Buyer (Path for Buyers)
Resident Buyer
Sources of Merchandise (Buying)
Business Consultant's Services
27. Mass - staples
Tokyo (Global Fashion Centers
Franchise
Merchandise/Promotional (Advertising)
Off-Price Store (Specialty)
28. Customer makes choices out of a catalog and places order by phone - mail - or at a facility
Los Angeles
Using Resident Buying Offices (Sources)
Catalog/Mail Order (Non-store Retai
Breadt
29. Largest portion of promotion budget (approx. 1.3% of sales) - Planning - writing - design - and scheduling of paid announcements
Dollar Merchandise Plan
Paths for Buyers
Advertising
Confined merchandis
30. Pay a fee for what are supposed to be wholesale prices
Wholesale Warehouse Clubs (Specialty)
OB
Market Wee
Using Resident Buying Offices (Sources)
31. Place where sellers display sample goods and buyers survey and place orders for merchandise which will be delivered later
Market
Terms to be Negotiated (Buying)
Stylist
Breadt
32. Menswear
Gross Margin Percentage (Dollar Merchandise Plan)
Paris (Global Fashion Centers)
London (Global Fashion Centers)
Sources of Merchandise (Buying)
33. Departments are managed separately - Separate buyers for each department - Extra customer services - Checkout in each department
Department Store (Characteristics)
Twig (Classifications; Department Store)
Personal Shopper
Merchandise Assortment Planning
34. Ads; focuses on business itself
Dollar Merchandise Plan
Image (Advertising)
Sources of Information (Retail Merchandising)
Off-Price Store (Specialty)
35. Merchandising offerings - Appropriate for customers
Factors in Selecting a Resource (Buying
Publicity
Factors to be Considered in Editing (Buying)
Advertising
36. Variety of low priced merchandise
Regional Marts
Variety Store (Specialty)
Personal Shopper
Private Label
37. Manufacturers may not always produce everything they show in regional market (even if orders have been placed) - May not have many new manufacturers
Wholesale Warehouse Clubs (Specialty)
Discount Store (Specialty)
Paths for Buyers
Limitations of regional marts
38. Order from catalog and pick up immediately
Direct Selling (Non-store Retailing)
Catalog Showroom (Specialty)
Sources of Information (Retail Merchandising)
Los Angeles
39. Germany - Spain - Eastern Block
Minor Fashion Industries (Global Fashion Centers)
Direct Selling (Non-store Retailing)
Two basic kinds of ratail advertising
Factors in Selecting a Resource (Buying
40. Store open another facility in a different location - often in suburbs
Branch (Classifications; Department Store
Shortage (Dollar Merchandise Plan)
Advertising
Buyer (Merchandising; Retail Stores)
41. Completed once the estimated demand has been made - The merchandise plan is both by: Dollar or Merchandise (amount and quantity)
Paris (Global Fashion Centers)
Store Owned Organizations (Product Development Organizations
Merchandise Assortment Planning
Shortage (Dollar Merchandise Plan)
42. Sourcing - Logistics related to - importing - Managing information systems
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43. Shoplifting - internal theft - inaccurate records
Shortage (Dollar Merchandise Plan)
Discount Store (Specialty)
Overbought
Buyers Attend Market
44. Leased department: rents space to an outside firm which runs the department (makeup counters) -In-store boutique
Store within a Store
Sources of Information (Retail Merchandising)
Merchandisi
Off-Price Store (Specialty)
45. Some sample will be altered - To show merchandise in best possible way to accessorize it the way they intended it to be and sometimes on models - Opportunity to develop PR
Turnover (Dollar Merchandise Plan)
Stylist
Some samples may never be mass produced
Business Consultant's Services
46. Responsible for several areas
DMM (Merchandising; Retail Store
Product Development
Elements of Dollar Merchandize Plan
Management Consultants (Consulting Services)
47. Where store execs are housed
OB
Elements of Dollar Merchandize Plan
Discount Store (Specialty)
Flagship (Classifications; Department Store)
48. Responsible for a department/area
OB
Los Angeles
Buyer (Merchandising; Retail Stores)
Merchandisi
49. Figure that tells the frequency with which the stock has been sold and replaced - Goal: increase turn = keep merchandise moving
Confined merchandis
Turnover (Dollar Merchandise Plan)
Los Angeles
Store Owned Organizations (Product Development Organizations
50. Focuses on the business itself
Breadt
Minor Fashion Industries (Global Fashion Centers)
Image (Promotion)
Dollar Merchandise Plan