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Fashion Merchandizing

  • Answer 50 questions in 15 minutes.
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  • Match each statement with the correct term.
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This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Creates fashion looks for magazine phot - shoots - company catalogs - etc.

2. Large number of resources centered in 7th Avenue area - Largest and most important domestically

3. Responsible for establishing the store's image

4. Mass - staples

5. Focuses on the business itself

6. When merchandise (inventory and ordered) is GREATER than need

7. WWD - DNR - stores (consumer fashion magazines)

8. Place where sellers display sample goods and buyers survey and place orders for merchandise which will be delivered later

9. Market area - Assists specialized (central) buyer

10. Variety of low priced merchandise

11. Responsible for a department/area

12. To actually see the merchandise and judge how it will look in store - To find new resources for merchandise - Stores will always carry some traditional vendors But are constantly seeking new sources - Talk to other and get a feel for the trends and

13. Store's own label for career and casual sportswear; prices vary (better to moderate)

14. Ads; focuses on business itself

15. Store open another facility in a different location - often in suburbs

16. Discounts for early payment - Any discounts available (special buys) - Delivery agreements (especially when goods change ownership) - Services (co-op advertising)

17. Current information on trends

18. Conduct own research

19. Money left to buy- when merchandise NEEDS to exceed merchandise available

20. Typically 6 months prior to season

21. Larger orders may allow for...

22. Stores are part of an ownership group - Corporation owns a number of autonomously operated retail organizations

23. Sometimes called the 6 month plan - Balances planned stock and planned sales in dollars - Previous 6 months plan is used as a guideline

24. Specialize in brand and designer name clothing at discounted prices

25. Small area within a store for designers or popular manufacturers

26. These reach out and sell to - small fashion retailers in surrounding areas - serve as a wholesale selling facility for apparel producers - Better understanding of the local consumer

27. Door-to-door or house parties

28. Store that concentrates on a specific classification of merchandise - Often more clearly defined market - Broad and shallow assortment

29. Not paid for by the retailer and the retailer doesn't have control over what is said

30. Shoplifting - internal theft - inaccurate records

31. Image Merchandise/promotional -advertising agencies bid for client accounts

32. Additional service offered by resident buying offices- design staff of the buying office develops private label merchandise - Newest services

33. Tells buyer dollar amount of purchases that can be made - Actual stock- planned stock

34. Chain

35. Located in market

36. Regional center for bridal - evening wear

37. Departments are managed separately - Separate buyers for each department - Extra customer services - Checkout in each department

38. Develops clothing for actors in plays - movies - and television

39. Most aware of what is selling (bias)

40. Market trips - Sales reps wh - visit buyer - Catalogs - Resident buying offices - Store-owned resources

41. Manufacturers may not always produce everything they show in regional market (even if orders have been placed) - May not have many new manufacturers

42. Compare what is available from the competition

43. Italian fashion - Knits - Shoes - Menswear

44. Some sample will be altered - To show merchandise in best possible way to accessorize it the way they intended it to be and sometimes on models - Opportunity to develop PR

45. Menswear

46. Manufacturer sells the rights to retail the product - Franchise has the right to use the name and stock the merchandise - Example = Panera

47. Television or computer shopping

48. Quantity of different items offered

49. 2nd largest leasing space available

50. Carry merchandise from many manufacturers -Originally owned by manufacturers as a way to get rid of excess merchandise