Test your basic knowledge |

Fashion Merchandizing

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Store that concentrates on a specific classification of merchandise - Often more clearly defined market - Broad and shallow assortment






2. Responsible for several areas






3. Place where sellers display sample goods and buyers survey and place orders for merchandise which will be delivered later






4. Offer merchandise at prices below recognized levels -Emphasis on self-service - limited services -Volume-oriented






5. Focuses on the business itself






6. Menswear






7. Focus specifically on product






8. Compare what is available from the competition






9. Quantity of different items offered






10. Small area within a store for designers or popular manufacturers






11. Figure that tells the frequency with which the stock has been sold and replaced - Goal: increase turn = keep merchandise moving






12. Run by private enterprises - members subscribe for a fee (e.g. Doneger Group)






13. Customer makes choices out of a catalog and places order by phone - mail - or at a facility






14. Store owner - Specialized store buyer - Central buyer - Resident buyer






15. Number of different items offered






16. Typically 6 months prior to season






17. Management consultants - Technical consultants - Import and export consultants






18. Creates fashion looks for magazine phot - shoots - company catalogs - etc.






19. Specialize in brand and designer name clothing at discounted prices






20. Current information on trends






21. Responsible for establishing the store's image






22. Small operation






23. People who shop for clients






24. Some sample will be altered - To show merchandise in best possible way to accessorize it the way they intended it to be and sometimes on models - Opportunity to develop PR






25. Television or computer shopping






26. Variety of low priced merchandise






27. Ads; focuses on business itself






28. Discounts for early payment - Any discounts available (special buys) - Delivery agreements (especially when goods change ownership) - Services (co-op advertising)






29. When merchandise (inventory and ordered) is GREATER than need






30. Merchandising - Buying - Product Development Organizations






31. Stores are part of an ownership group - Corporation owns a number of autonomously operated retail organizations






32. Store's own label for career and casual sportswear; prices vary (better to moderate)






33. Screens the market for the store buyer (represents the buyer) - Group buying- allows for lower prices due to volume buying - Assist with private label- product development sourcing - Assist with foreign buying






34. Develops clothing for actors in plays - movies - and television






35. Net sales- total merchandise costs (Allow for overhead taxes and profit)






36. Where store execs are housed






37. Offerings limited to geographical area - Vendor policies (Minimums) - Vendor services (On time shipments)






38. Small specialized store of a department store






39. Market area - Assists specialized (central) buyer






40. Image Merchandise/promotional -advertising agencies bid for client accounts






41. Pay a fee for what are supposed to be wholesale prices






42. Sales records - Sales people






43. To actually see the merchandise and judge how it will look in store - To find new resources for merchandise - Stores will always carry some traditional vendors But are constantly seeking new sources - Talk to other and get a feel for the trends and






44. These reach out and sell to - small fashion retailers in surrounding areas - serve as a wholesale selling facility for apparel producers - Better understanding of the local consumer






45. Must be selected for membership - All couture houses do custom dressmaking but also have ready-to-wear line






46. Focuses on management and market research






47. Leased department: rents space to an outside firm which runs the department (makeup counters) -In-store boutique






48. Additional service offered by resident buying offices- design staff of the buying office develops private label merchandise - Newest services






49. Conduct own research






50. WWD - DNR - stores (consumer fashion magazines)