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Test your basic knowledge |
Fashion Merchandizing
Start Test
Study First
Subjects
:
business-skills
,
industries
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Focuses on a particular item or product
Promotio
Broad-based Business Consulting Services
Turnover (Dollar Merchandise Plan)
Discount Store (Specialty)
2. Additional service offered by resident buying offices- design staff of the buying office develops private label merchandise - Newest services
Sources of Information (Retail Merchandising)
Product Development
Franchise
Dallas
3. Cotton Inc. - Wool Bureau
Trade Associations (Sources)
Image (Promotion)
GMM (Merchandising; Retail Stores)
Factory Outlet (Specialty)
4. Not paid for by the retailer and the retailer doesn't have control over what is said
Variety Store (Specialty)
Private Label
Publicity
Market Research (Sources)
5. Develops clothing for actors in plays - movies - and television
Milan (Global Fashion Centers)
Off-Price Store (Specialty)
Costume Designe
Dollar Merchandise Plan
6. Money left to buy- when merchandise NEEDS to exceed merchandise available
De
Factors in Selecting a Resource (Buying
Trade Publications (Sources)
OB
7. Buying - selling - and planning of merchandise
Hypermarkets (Specialty
Merchandisi
Wholesale Warehouse Clubs (Specialty)
Market Wee
8. Run by private enterprises - members subscribe for a fee (e.g. Doneger Group)
Advertising
Product Development
Trade Publications (Sources)
Independently Owed (Product Development Organizations)
9. Television or computer shopping
Factory Outlet (Specialty)
Some samples may never be mass produced
Electronic Retailing (Non-store Retailing)
Catalog/Mail Order (Non-store Retai
10. Focuses on management and market research
Management Consultants (Consulting Services)
Buyers Attend Market
Resident Buyer
Personal Shopper
11. Store open another facility in a different location - often in suburbs
Branch (Classifications; Department Store
Business Consultant's Services
Overbought
Store Owner (Path for Buyers)
12. Price - Buying plans - What is selling - Needs of the consumer - Buyer completes order which is then approved by DMM
Factors to be Considered in Editing (Buying)
Discount Store (Specialty)
Catalog Showroom (Specialty)
Twig (Classifications; Department Store)
13. Market trips - Sales reps wh - visit buyer - Catalogs - Resident buying offices - Store-owned resources
Sources of Merchandise (Buying)
Market Research (Sources)
Advertising
Wholesale Warehouse Clubs (Specialty)
14. Shoplifting - internal theft - inaccurate records
Merchandisi
Shortage (Dollar Merchandise Plan)
Tokyo (Global Fashion Centers
Product Development
15. Must be selected for membership - All couture houses do custom dressmaking but also have ready-to-wear line
Factors in Selecting a Resource (Buying
Paris (Global Fashion Centers)
De
Business Consultant's Services
16. Small specialized store of a department store
Dallas
Image (Promotion)
Twig (Classifications; Department Store)
Branch (Classifications; Department Store
17. 2nd largest leasing space available
Image (Advertising)
Los Angeles
Gross Margin Percentage (Dollar Merchandise Plan)
Stylist
18. Where store execs are housed
In-store Success (Sources
Tokyo (Global Fashion Centers
Publicity
Flagship (Classifications; Department Store)
19. Departments are managed separately - Separate buyers for each department - Extra customer services - Checkout in each department
Department Store (Characteristics)
Merchandise Assortment Planning
Catalog/Mail Order (Non-store Retai
Franchise
20. Regional center for bridal - evening wear
Catalog Showroom (Specialty)
New York (Market Centers)
Dallas
Business Consultant's Services
21. Responsible for a department/area
Buyer (Merchandising; Retail Stores)
Some samples may never be mass produced
London (Global Fashion Centers)
Market Wee
22. Management consultants - Technical consultants - Import and export consultants
Personal Shopper
Product Development
Broad-based Business Consulting Services
Stylist
23. Italian fashion - Knits - Shoes - Menswear
Dollar Merchandise Plan
Stylist
Milan (Global Fashion Centers)
Market Wee
24. Chain
Central Buyer (Path for Buyers)
Market
Buyers Attend Market
Broad-based Business Consulting Services
25. Customer makes choices out of a catalog and places order by phone - mail - or at a facility
Gross Margin Percentage (Dollar Merchandise Plan)
Reporting Services (Sources)
Catalog/Mail Order (Non-store Retai
Specialty Store
26. Germany - Spain - Eastern Block
Shortage (Dollar Merchandise Plan)
Reporting Services (Sources)
Trade Associations (Sources)
Minor Fashion Industries (Global Fashion Centers)
27. Shopping the stores - Using resident buying offices - Vendors - Trade publications - Reporting services - Trade associations - Market research - In-store success
Merchandise/Promotional (Advertising)
Sources of Information (Retail Merchandising)
Paths for Buyers
Chain Store
28. Manufacturer sells the rights to retail the product - Franchise has the right to use the name and stock the merchandise - Example = Panera
Franchise
Personal Shopper
Image (Promotion)
Costume Designe
29. Stores are part of an ownership group - Corporation owns a number of autonomously operated retail organizations
Personal Shopper
Store Ownership Group
Gross Margin Percentage (Dollar Merchandise Plan)
Promotio
30. Conduct own research
Gross Margin Percentage (Dollar Merchandise Plan)
Market Research (Sources)
Milan (Global Fashion Centers)
Paris (Global Fashion Centers)
31. Responsible for establishing the store's image
GMM (Merchandising; Retail Stores)
Costume Designe
Electronic Retailing (Non-store Retailing)
Minor Fashion Industries (Global Fashion Centers)
32. Sales records - Sales people
In-store Success (Sources
Factors to be Considered in Editing (Buying)
Turnover (Dollar Merchandise Plan)
OB
33. Specialize in brand and designer name clothing at discounted prices
Off-Price Store (Specialty)
Merchandise Assortment Planning
Breadt
Publicity
34. To actually see the merchandise and judge how it will look in store - To find new resources for merchandise - Stores will always carry some traditional vendors But are constantly seeking new sources - Talk to other and get a feel for the trends and
Buyers Attend Market
Electronic Retailing (Non-store Retailing)
Branch (Classifications; Department Store
Image (Advertising)
35. Variety of low priced merchandise
De
Variety Store (Specialty)
Look at offerings and need out and refine their line
OB
36. Located in market
Terms to be Negotiated (Buying)
GMM (Merchandising; Retail Stores)
Minor Fashion Industries (Global Fashion Centers)
Using Resident Buying Offices (Sources)
37. Quantity of different items offered
De
Dallas
DMM (Merchandising; Retail Store
Personal Shopper
38. Door-to-door or house parties
Variety Store (Specialty)
Direct Selling (Non-store Retailing)
Using Resident Buying Offices (Sources)
New York (Market Centers)
39. Serves as group of stores - membership is by invitation only (e.g. Associated Merchandising Corporation)
Twig (Classifications; Department Store)
Department Store (Characteristics)
Elements of Dollar Merchandize Plan
Store Owned Organizations (Product Development Organizations
40. Merchandising offerings - Appropriate for customers
Some samples may never be mass produced
Electronic Retailing (Non-store Retailing)
Factors in Selecting a Resource (Buying
Management Consultants (Consulting Services)
41. Image Merchandise/promotional -advertising agencies bid for client accounts
London (Global Fashion Centers)
Buyer (Retail Merchandising)
Flagship (Classifications; Department Store)
Two basic kinds of ratail advertising
42. Net sales- total merchandise costs (Allow for overhead taxes and profit)
Shortage (Dollar Merchandise Plan)
Merchandise/Promotional (Advertising)
Market Research (Sources)
Gross Margin Percentage (Dollar Merchandise Plan)
43. Store that concentrates on a specific classification of merchandise - Often more clearly defined market - Broad and shallow assortment
Specialized Store Buyer (Path for Buyers)
Variety Store (Specialty)
Specialty Store
Dollar Merchandise Plan
44. When merchandise (inventory and ordered) is GREATER than need
Store within a Store
Publicity
Overbought
Open-to-buy (Dollar Merchandise Plan)
45. Some sample will be altered - To show merchandise in best possible way to accessorize it the way they intended it to be and sometimes on models - Opportunity to develop PR
Factors to be Considered in Editing (Buying)
Los Angeles
Store Owned Organizations (Product Development Organizations
Some samples may never be mass produced
46. Creates fashion looks for magazine phot - shoots - company catalogs - etc.
Franchise
Store within a Store
Stylist
Dallas
47. Leased department: rents space to an outside firm which runs the department (makeup counters) -In-store boutique
Overbought
Store within a Store
Tokyo (Global Fashion Centers
Franchise
48. Small operation
Store Owner (Path for Buyers)
In-store Success (Sources
Some samples may never be mass produced
Two basic kinds of ratail advertising
49. Largest portion of promotion budget (approx. 1.3% of sales) - Planning - writing - design - and scheduling of paid announcements
London (Global Fashion Centers)
Advertising
Merchandise Assortment Planning
Look at offerings and need out and refine their line
50. Pay a fee for what are supposed to be wholesale prices
Using Resident Buying Offices (Sources)
Stylist
Merchandisi
Wholesale Warehouse Clubs (Specialty)