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Fashion Merchandizing

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Market trips - Sales reps wh - visit buyer - Catalogs - Resident buying offices - Store-owned resources






2. Italian fashion - Knits - Shoes - Menswear






3. Quantity of different items offered






4. Ads; focuses on business itself






5. Sourcing - Logistics related to - importing - Managing information systems

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6. Regional center for bridal - evening wear






7. Sales records - Sales people






8. To actually see the merchandise and judge how it will look in store - To find new resources for merchandise - Stores will always carry some traditional vendors But are constantly seeking new sources - Talk to other and get a feel for the trends and






9. Departments are managed separately - Separate buyers for each department - Extra customer services - Checkout in each department






10. Responsible for establishing the store's image






11. WWD - DNR - stores (consumer fashion magazines)






12. Not paid for by the retailer and the retailer doesn't have control over what is said






13. Store owner - Specialized store buyer - Central buyer - Resident buyer






14. Largest portion of promotion budget (approx. 1.3% of sales) - Planning - writing - design - and scheduling of paid announcements






15. Shopping the stores - Using resident buying offices - Vendors - Trade publications - Reporting services - Trade associations - Market research - In-store success






16. Sometimes called the 6 month plan - Balances planned stock and planned sales in dollars - Previous 6 months plan is used as a guideline






17. Small area within a store for designers or popular manufacturers






18. Cotton Inc. - Wool Bureau






19. Shoplifting - internal theft - inaccurate records






20. Figure that tells the frequency with which the stock has been sold and replaced - Goal: increase turn = keep merchandise moving






21. Television or computer shopping






22. Place where sellers display sample goods and buyers survey and place orders for merchandise which will be delivered later






23. Discounts for early payment - Any discounts available (special buys) - Delivery agreements (especially when goods change ownership) - Services (co-op advertising)






24. These reach out and sell to - small fashion retailers in surrounding areas - serve as a wholesale selling facility for apparel producers - Better understanding of the local consumer






25. Serves as group of stores - membership is by invitation only (e.g. Associated Merchandising Corporation)






26. Large number of resources centered in 7th Avenue area - Largest and most important domestically






27. Net sales- total merchandise costs (Allow for overhead taxes and profit)






28. Selling responsibilities






29. Develops clothing for actors in plays - movies - and television






30. Number of different items offered






31. Small specialized store of a department store






32. Small operation






33. Planned sales - Planned stock - Turnover - Average stock - Planned purchases - Shortage - Gross margin percentage - Open-to-buy






34. Where store execs are housed






35. Typically 6 months prior to season






36. Price - Buying plans - What is selling - Needs of the consumer - Buyer completes order which is then approved by DMM






37. Focus specifically on product






38. Screens the market for the store buyer (represents the buyer) - Group buying- allows for lower prices due to volume buying - Assist with private label- product development sourcing - Assist with foreign buying






39. Creates fashion looks for magazine phot - shoots - company catalogs - etc.






40. Variety of low priced merchandise






41. Offer merchandise at prices below recognized levels -Emphasis on self-service - limited services -Volume-oriented






42. Store open another facility in a different location - often in suburbs






43. Located in market






44. Some sample will be altered - To show merchandise in best possible way to accessorize it the way they intended it to be and sometimes on models - Opportunity to develop PR






45. Responsible for a department/area






46. Merchandising - Buying - Product Development Organizations






47. Current information on trends






48. Focuses on management and market research






49. Store that concentrates on a specific classification of merchandise - Often more clearly defined market - Broad and shallow assortment






50. Stores are part of an ownership group - Corporation owns a number of autonomously operated retail organizations






Can you answer 50 questions in 15 minutes?



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