Test your basic knowledge |

Fashion Merchandizing

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Store's own label for career and casual sportswear; prices vary (better to moderate)






2. Price - Buying plans - What is selling - Needs of the consumer - Buyer completes order which is then approved by DMM






3. Merchandising offerings - Appropriate for customers






4. Quantity of different items offered






5. Carry merchandise from many manufacturers -Originally owned by manufacturers as a way to get rid of excess merchandise






6. Combine supermarket - appliances - toys - drug store items - apparel - etc. - everything under one roof






7. Market area - Assists specialized (central) buyer






8. Responsible for a department/area






9. Typically 6 months prior to season






10. Develops clothing for actors in plays - movies - and television






11. Serves as group of stores - membership is by invitation only (e.g. Associated Merchandising Corporation)






12. Shopping the stores - Using resident buying offices - Vendors - Trade publications - Reporting services - Trade associations - Market research - In-store success






13. Most aware of what is selling (bias)






14. Sometimes called the 6 month plan - Balances planned stock and planned sales in dollars - Previous 6 months plan is used as a guideline






15. Screens the market for the store buyer (represents the buyer) - Group buying- allows for lower prices due to volume buying - Assist with private label- product development sourcing - Assist with foreign buying






16. Centrally located/organized with merchandising and buying in a central headquarters - Most of the separate stores look alike and carry the same merchandise - Example = Target






17. Image Merchandise/promotional -advertising agencies bid for client accounts






18. Must be selected for membership - All couture houses do custom dressmaking but also have ready-to-wear line






19. Not paid for by the retailer and the retailer doesn't have control over what is said






20. Located in market






21. Responsible for several areas






22. WWD - DNR - stores (consumer fashion magazines)






23. Discounts for early payment - Any discounts available (special buys) - Delivery agreements (especially when goods change ownership) - Services (co-op advertising)






24. Manufacturers may not always produce everything they show in regional market (even if orders have been placed) - May not have many new manufacturers






25. Focus specifically on product






26. Additional service offered by resident buying offices- design staff of the buying office develops private label merchandise - Newest services






27. Cotton Inc. - Wool Bureau






28. Anticipating future needs - Interpreting consumer demand - Evaluating current sales






29. Customer makes choices out of a catalog and places order by phone - mail - or at a facility






30. Menswear






31. Sales records - Sales people






32. Net sales- total merchandise costs (Allow for overhead taxes and profit)






33. Ads; focuses on business itself






34. Figure that tells the frequency with which the stock has been sold and replaced - Goal: increase turn = keep merchandise moving






35. Sourcing - Logistics related to - importing - Managing information systems

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36. Leased department: rents space to an outside firm which runs the department (makeup counters) -In-store boutique






37. Small specialized store of a department store






38. Small operation






39. Pay a fee for what are supposed to be wholesale prices






40. Door-to-door or house parties






41. Small area within a store for designers or popular manufacturers






42. Merchandising - Buying - Product Development Organizations






43. Money left to buy- when merchandise NEEDS to exceed merchandise available






44. Number of different items offered






45. These reach out and sell to - small fashion retailers in surrounding areas - serve as a wholesale selling facility for apparel producers - Better understanding of the local consumer






46. Some sample will be altered - To show merchandise in best possible way to accessorize it the way they intended it to be and sometimes on models - Opportunity to develop PR






47. Focuses on management and market research






48. Mass - staples






49. Manufacturer sells the rights to retail the product - Franchise has the right to use the name and stock the merchandise - Example = Panera






50. Current information on trends