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Fashion Merchandizing

Instructions:
  • Answer 50 questions in 15 minutes.
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  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Not paid for by the retailer and the retailer doesn't have control over what is said






2. Typically 6 months prior to season






3. Focus specifically on product






4. Tells buyer dollar amount of purchases that can be made - Actual stock- planned stock






5. Manufacturer sells the rights to retail the product - Franchise has the right to use the name and stock the merchandise - Example = Panera






6. Leased department: rents space to an outside firm which runs the department (makeup counters) -In-store boutique






7. Stores are part of an ownership group - Corporation owns a number of autonomously operated retail organizations






8. Mass - staples






9. Centrally located/organized with merchandising and buying in a central headquarters - Most of the separate stores look alike and carry the same merchandise - Example = Target






10. Quantity of different items offered






11. People who shop for clients






12. Most aware of what is selling (bias)






13. Small area within a store for designers or popular manufacturers






14. Germany - Spain - Eastern Block






15. Sourcing - Logistics related to - importing - Managing information systems

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16. Management consultants - Technical consultants - Import and export consultants






17. Sometimes called the 6 month plan - Balances planned stock and planned sales in dollars - Previous 6 months plan is used as a guideline






18. Responsible for establishing the store's image






19. Creates fashion looks for magazine phot - shoots - company catalogs - etc.






20. Order from catalog and pick up immediately






21. Focuses on management and market research






22. Discounts for early payment - Any discounts available (special buys) - Delivery agreements (especially when goods change ownership) - Services (co-op advertising)






23. Market area - Assists specialized (central) buyer






24. These reach out and sell to - small fashion retailers in surrounding areas - serve as a wholesale selling facility for apparel producers - Better understanding of the local consumer






25. Pay a fee for what are supposed to be wholesale prices






26. Sales records - Sales people






27. Small specialized store of a department store






28. To actually see the merchandise and judge how it will look in store - To find new resources for merchandise - Stores will always carry some traditional vendors But are constantly seeking new sources - Talk to other and get a feel for the trends and






29. Number of different items offered






30. Figure that tells the frequency with which the stock has been sold and replaced - Goal: increase turn = keep merchandise moving






31. Store's own label for career and casual sportswear; prices vary (better to moderate)






32. Store owner - Specialized store buyer - Central buyer - Resident buyer






33. Italian fashion - Knits - Shoes - Menswear






34. Shoplifting - internal theft - inaccurate records






35. Planned sales - Planned stock - Turnover - Average stock - Planned purchases - Shortage - Gross margin percentage - Open-to-buy






36. Customer makes choices out of a catalog and places order by phone - mail - or at a facility






37. Ads; focuses on business itself






38. Menswear






39. Serves as group of stores - membership is by invitation only (e.g. Associated Merchandising Corporation)






40. Chain






41. Offerings limited to geographical area - Vendor policies (Minimums) - Vendor services (On time shipments)






42. 2nd largest leasing space available






43. Television or computer shopping






44. Focuses on a particular item or product






45. Specialize in brand and designer name clothing at discounted prices






46. Largest portion of promotion budget (approx. 1.3% of sales) - Planning - writing - design - and scheduling of paid announcements






47. Regional center for bridal - evening wear






48. Large number of resources centered in 7th Avenue area - Largest and most important domestically






49. Develops clothing for actors in plays - movies - and television






50. Departments are managed separately - Separate buyers for each department - Extra customer services - Checkout in each department







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