Test your basic knowledge |

Fashion Merchandizing

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Store that concentrates on a specific classification of merchandise - Often more clearly defined market - Broad and shallow assortment






2. Combine supermarket - appliances - toys - drug store items - apparel - etc. - everything under one roof






3. Germany - Spain - Eastern Block






4. Figure that tells the frequency with which the stock has been sold and replaced - Goal: increase turn = keep merchandise moving






5. Creates fashion looks for magazine phot - shoots - company catalogs - etc.






6. Manufacturer sells the rights to retail the product - Franchise has the right to use the name and stock the merchandise - Example = Panera






7. Selling responsibilities






8. Mass - staples






9. Develops clothing for actors in plays - movies - and television






10. 2nd largest leasing space available






11. Compare what is available from the competition






12. Responsible for a department/area






13. Specialize in brand and designer name clothing at discounted prices






14. Carry merchandise from many manufacturers -Originally owned by manufacturers as a way to get rid of excess merchandise






15. Focuses on a particular item or product






16. Ads; focuses on business itself






17. Image Merchandise/promotional -advertising agencies bid for client accounts






18. Offer merchandise at prices below recognized levels -Emphasis on self-service - limited services -Volume-oriented






19. Order from catalog and pick up immediately






20. Some sample will be altered - To show merchandise in best possible way to accessorize it the way they intended it to be and sometimes on models - Opportunity to develop PR






21. Additional service offered by resident buying offices- design staff of the buying office develops private label merchandise - Newest services






22. Shopping the stores - Using resident buying offices - Vendors - Trade publications - Reporting services - Trade associations - Market research - In-store success






23. Larger orders may allow for...






24. Number of different items offered






25. Small operation






26. Quantity of different items offered






27. Focuses on management and market research






28. Responsible for establishing the store's image






29. Tells buyer dollar amount of purchases that can be made - Actual stock- planned stock






30. Conduct own research






31. Sourcing - Logistics related to - importing - Managing information systems

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32. Most aware of what is selling (bias)






33. When merchandise (inventory and ordered) is GREATER than need






34. Focuses on the business itself






35. Sales records - Sales people






36. Leased department: rents space to an outside firm which runs the department (makeup counters) -In-store boutique






37. Store's own label for career and casual sportswear; prices vary (better to moderate)






38. Italian fashion - Knits - Shoes - Menswear






39. Responsible for several areas






40. Variety of low priced merchandise






41. Sometimes called the 6 month plan - Balances planned stock and planned sales in dollars - Previous 6 months plan is used as a guideline






42. Cotton Inc. - Wool Bureau






43. Focus specifically on product






44. Market area - Assists specialized (central) buyer






45. Planned sales - Planned stock - Turnover - Average stock - Planned purchases - Shortage - Gross margin percentage - Open-to-buy






46. Menswear






47. Manufacturers may not always produce everything they show in regional market (even if orders have been placed) - May not have many new manufacturers






48. Serves as group of stores - membership is by invitation only (e.g. Associated Merchandising Corporation)






49. Merchandising - Buying - Product Development Organizations






50. Typically 6 months prior to season