Test your basic knowledge |

Fashion Merchandizing

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Completed once the estimated demand has been made - The merchandise plan is both by: Dollar or Merchandise (amount and quantity)






2. Must be selected for membership - All couture houses do custom dressmaking but also have ready-to-wear line






3. Specialize in brand and designer name clothing at discounted prices






4. Buying - selling - and planning of merchandise






5. Where store execs are housed






6. Mass - staples






7. Sometimes called the 6 month plan - Balances planned stock and planned sales in dollars - Previous 6 months plan is used as a guideline






8. Offerings limited to geographical area - Vendor policies (Minimums) - Vendor services (On time shipments)






9. Italian fashion - Knits - Shoes - Menswear






10. Germany - Spain - Eastern Block






11. Place where sellers display sample goods and buyers survey and place orders for merchandise which will be delivered later






12. Pay a fee for what are supposed to be wholesale prices






13. Focuses on management and market research






14. Focus specifically on product






15. Anticipating future needs - Interpreting consumer demand - Evaluating current sales






16. When merchandise (inventory and ordered) is GREATER than need






17. Customer makes choices out of a catalog and places order by phone - mail - or at a facility






18. Shoplifting - internal theft - inaccurate records






19. Leased department: rents space to an outside firm which runs the department (makeup counters) -In-store boutique






20. Net sales- total merchandise costs (Allow for overhead taxes and profit)






21. Responsible for establishing the store's image






22. Regional center for bridal - evening wear






23. Manufacturer sells the rights to retail the product - Franchise has the right to use the name and stock the merchandise - Example = Panera






24. Some sample will be altered - To show merchandise in best possible way to accessorize it the way they intended it to be and sometimes on models - Opportunity to develop PR






25. Variety of low priced merchandise






26. Merchandising offerings - Appropriate for customers






27. Planned sales - Planned stock - Turnover - Average stock - Planned purchases - Shortage - Gross margin percentage - Open-to-buy






28. Combine supermarket - appliances - toys - drug store items - apparel - etc. - everything under one roof






29. Develops clothing for actors in plays - movies - and television






30. Price - Buying plans - What is selling - Needs of the consumer - Buyer completes order which is then approved by DMM






31. Stores are part of an ownership group - Corporation owns a number of autonomously operated retail organizations






32. Offer merchandise at prices below recognized levels -Emphasis on self-service - limited services -Volume-oriented






33. These reach out and sell to - small fashion retailers in surrounding areas - serve as a wholesale selling facility for apparel producers - Better understanding of the local consumer






34. Money left to buy- when merchandise NEEDS to exceed merchandise available






35. Merchandising - Buying - Product Development Organizations






36. Small area within a store for designers or popular manufacturers






37. Door-to-door or house parties






38. Market area - Assists specialized (central) buyer






39. Not paid for by the retailer and the retailer doesn't have control over what is said






40. Largest portion of promotion budget (approx. 1.3% of sales) - Planning - writing - design - and scheduling of paid announcements






41. Store owner - Specialized store buyer - Central buyer - Resident buyer






42. Manufacturers may not always produce everything they show in regional market (even if orders have been placed) - May not have many new manufacturers






43. Responsible for a department/area






44. Focuses on the business itself






45. Store's own label for career and casual sportswear; prices vary (better to moderate)






46. Market trips - Sales reps wh - visit buyer - Catalogs - Resident buying offices - Store-owned resources






47. Centrally located/organized with merchandising and buying in a central headquarters - Most of the separate stores look alike and carry the same merchandise - Example = Target






48. Focuses on a particular item or product






49. To actually see the merchandise and judge how it will look in store - To find new resources for merchandise - Stores will always carry some traditional vendors But are constantly seeking new sources - Talk to other and get a feel for the trends and






50. Run by private enterprises - members subscribe for a fee (e.g. Doneger Group)