Test your basic knowledge |

Fashion Merchandizing

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Where store execs are housed






2. Store that concentrates on a specific classification of merchandise - Often more clearly defined market - Broad and shallow assortment






3. Store open another facility in a different location - often in suburbs






4. Offer merchandise at prices below recognized levels -Emphasis on self-service - limited services -Volume-oriented






5. Small operation






6. Shopping the stores - Using resident buying offices - Vendors - Trade publications - Reporting services - Trade associations - Market research - In-store success






7. Pay a fee for what are supposed to be wholesale prices






8. Specialize in brand and designer name clothing at discounted prices






9. Quantity of different items offered






10. Screens the market for the store buyer (represents the buyer) - Group buying- allows for lower prices due to volume buying - Assist with private label- product development sourcing - Assist with foreign buying






11. Leased department: rents space to an outside firm which runs the department (makeup counters) -In-store boutique






12. Run by private enterprises - members subscribe for a fee (e.g. Doneger Group)






13. Anticipating future needs - Interpreting consumer demand - Evaluating current sales






14. Shoplifting - internal theft - inaccurate records






15. Image Merchandise/promotional -advertising agencies bid for client accounts






16. Focus specifically on product






17. Tells buyer dollar amount of purchases that can be made - Actual stock- planned stock






18. Store owner - Specialized store buyer - Central buyer - Resident buyer






19. Customer makes choices out of a catalog and places order by phone - mail - or at a facility






20. Large number of resources centered in 7th Avenue area - Largest and most important domestically






21. These reach out and sell to - small fashion retailers in surrounding areas - serve as a wholesale selling facility for apparel producers - Better understanding of the local consumer






22. Offerings limited to geographical area - Vendor policies (Minimums) - Vendor services (On time shipments)






23. Manufacturers Attend Market to...






24. Regional center for bridal - evening wear






25. Creates fashion looks for magazine phot - shoots - company catalogs - etc.






26. Completed once the estimated demand has been made - The merchandise plan is both by: Dollar or Merchandise (amount and quantity)






27. Small area within a store for designers or popular manufacturers






28. When merchandise (inventory and ordered) is GREATER than need






29. Most aware of what is selling (bias)






30. Carry merchandise from many manufacturers -Originally owned by manufacturers as a way to get rid of excess merchandise






31. Focuses on the business itself






32. Largest portion of promotion budget (approx. 1.3% of sales) - Planning - writing - design - and scheduling of paid announcements






33. WWD - DNR - stores (consumer fashion magazines)






34. Manufacturers may not always produce everything they show in regional market (even if orders have been placed) - May not have many new manufacturers






35. Market trips - Sales reps wh - visit buyer - Catalogs - Resident buying offices - Store-owned resources






36. Number of different items offered






37. Small specialized store of a department store






38. Variety of low priced merchandise






39. Sometimes called the 6 month plan - Balances planned stock and planned sales in dollars - Previous 6 months plan is used as a guideline






40. Responsible for several areas






41. Italian fashion - Knits - Shoes - Menswear






42. Order from catalog and pick up immediately






43. Planned sales - Planned stock - Turnover - Average stock - Planned purchases - Shortage - Gross margin percentage - Open-to-buy






44. Focuses on a particular item or product






45. Price - Buying plans - What is selling - Needs of the consumer - Buyer completes order which is then approved by DMM






46. Merchandising offerings - Appropriate for customers






47. Develops clothing for actors in plays - movies - and television






48. Market area - Assists specialized (central) buyer






49. Not paid for by the retailer and the retailer doesn't have control over what is said






50. Typically 6 months prior to season