Test your basic knowledge |

Fashion Merchandizing

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Market trips - Sales reps wh - visit buyer - Catalogs - Resident buying offices - Store-owned resources






2. Small specialized store of a department store






3. Buying - selling - and planning of merchandise






4. Place where sellers display sample goods and buyers survey and place orders for merchandise which will be delivered later






5. Germany - Spain - Eastern Block






6. Leased department: rents space to an outside firm which runs the department (makeup counters) -In-store boutique






7. Current information on trends






8. Price - Buying plans - What is selling - Needs of the consumer - Buyer completes order which is then approved by DMM






9. Focus specifically on product






10. Store open another facility in a different location - often in suburbs






11. Responsible for a department/area






12. Regional center for bridal - evening wear






13. Manufacturers Attend Market to...






14. Not paid for by the retailer and the retailer doesn't have control over what is said






15. Larger orders may allow for...






16. Ads; focuses on business itself






17. Focuses on a particular item or product






18. Stores are part of an ownership group - Corporation owns a number of autonomously operated retail organizations






19. Largest portion of promotion budget (approx. 1.3% of sales) - Planning - writing - design - and scheduling of paid announcements






20. Sourcing - Logistics related to - importing - Managing information systems

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21. Conduct own research






22. Most aware of what is selling (bias)






23. Offer merchandise at prices below recognized levels -Emphasis on self-service - limited services -Volume-oriented






24. Sales records - Sales people






25. Customer makes choices out of a catalog and places order by phone - mail - or at a facility






26. Some sample will be altered - To show merchandise in best possible way to accessorize it the way they intended it to be and sometimes on models - Opportunity to develop PR






27. Additional service offered by resident buying offices- design staff of the buying office develops private label merchandise - Newest services






28. Cotton Inc. - Wool Bureau






29. Italian fashion - Knits - Shoes - Menswear






30. Sometimes called the 6 month plan - Balances planned stock and planned sales in dollars - Previous 6 months plan is used as a guideline






31. Anticipating future needs - Interpreting consumer demand - Evaluating current sales






32. These reach out and sell to - small fashion retailers in surrounding areas - serve as a wholesale selling facility for apparel producers - Better understanding of the local consumer






33. Manufacturer sells the rights to retail the product - Franchise has the right to use the name and stock the merchandise - Example = Panera






34. Menswear






35. Order from catalog and pick up immediately






36. Screens the market for the store buyer (represents the buyer) - Group buying- allows for lower prices due to volume buying - Assist with private label- product development sourcing - Assist with foreign buying






37. People who shop for clients






38. Small area within a store for designers or popular manufacturers






39. Market area - Assists specialized (central) buyer






40. WWD - DNR - stores (consumer fashion magazines)






41. Creates fashion looks for magazine phot - shoots - company catalogs - etc.






42. Figure that tells the frequency with which the stock has been sold and replaced - Goal: increase turn = keep merchandise moving






43. Carry merchandise from many manufacturers -Originally owned by manufacturers as a way to get rid of excess merchandise






44. Management consultants - Technical consultants - Import and export consultants






45. Manufacturers may not always produce everything they show in regional market (even if orders have been placed) - May not have many new manufacturers






46. 2nd largest leasing space available






47. Specialize in brand and designer name clothing at discounted prices






48. Chain






49. Quantity of different items offered






50. Merchandising offerings - Appropriate for customers