Test your basic knowledge |

Fashion Merchandizing

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Offer merchandise at prices below recognized levels -Emphasis on self-service - limited services -Volume-oriented






2. Offerings limited to geographical area - Vendor policies (Minimums) - Vendor services (On time shipments)






3. Market trips - Sales reps wh - visit buyer - Catalogs - Resident buying offices - Store-owned resources






4. Management consultants - Technical consultants - Import and export consultants






5. Manufacturers may not always produce everything they show in regional market (even if orders have been placed) - May not have many new manufacturers






6. Mass - staples






7. Tells buyer dollar amount of purchases that can be made - Actual stock- planned stock






8. Large number of resources centered in 7th Avenue area - Largest and most important domestically






9. To actually see the merchandise and judge how it will look in store - To find new resources for merchandise - Stores will always carry some traditional vendors But are constantly seeking new sources - Talk to other and get a feel for the trends and






10. Not paid for by the retailer and the retailer doesn't have control over what is said






11. Discounts for early payment - Any discounts available (special buys) - Delivery agreements (especially when goods change ownership) - Services (co-op advertising)






12. Quantity of different items offered






13. Responsible for a department/area






14. Figure that tells the frequency with which the stock has been sold and replaced - Goal: increase turn = keep merchandise moving






15. Store open another facility in a different location - often in suburbs






16. Variety of low priced merchandise






17. Additional service offered by resident buying offices- design staff of the buying office develops private label merchandise - Newest services






18. Number of different items offered






19. Leased department: rents space to an outside firm which runs the department (makeup counters) -In-store boutique






20. Regional center for bridal - evening wear






21. Specialize in brand and designer name clothing at discounted prices






22. Image Merchandise/promotional -advertising agencies bid for client accounts






23. When merchandise (inventory and ordered) is GREATER than need






24. WWD - DNR - stores (consumer fashion magazines)






25. Responsible for several areas






26. Where store execs are housed






27. Door-to-door or house parties






28. Money left to buy- when merchandise NEEDS to exceed merchandise available






29. Anticipating future needs - Interpreting consumer demand - Evaluating current sales






30. Current information on trends






31. Net sales- total merchandise costs (Allow for overhead taxes and profit)






32. Focuses on the business itself






33. Planned sales - Planned stock - Turnover - Average stock - Planned purchases - Shortage - Gross margin percentage - Open-to-buy






34. Largest portion of promotion budget (approx. 1.3% of sales) - Planning - writing - design - and scheduling of paid announcements






35. Combine supermarket - appliances - toys - drug store items - apparel - etc. - everything under one roof






36. Sales records - Sales people






37. Must be selected for membership - All couture houses do custom dressmaking but also have ready-to-wear line






38. Focuses on management and market research






39. Larger orders may allow for...






40. Small area within a store for designers or popular manufacturers






41. Place where sellers display sample goods and buyers survey and place orders for merchandise which will be delivered later






42. People who shop for clients






43. Develops clothing for actors in plays - movies - and television






44. Focus specifically on product






45. Chain






46. Menswear






47. Order from catalog and pick up immediately






48. Italian fashion - Knits - Shoes - Menswear






49. Run by private enterprises - members subscribe for a fee (e.g. Doneger Group)






50. Shoplifting - internal theft - inaccurate records