Test your basic knowledge |

Fashion Merchandizing

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Anticipating future needs - Interpreting consumer demand - Evaluating current sales






2. When merchandise (inventory and ordered) is GREATER than need






3. Market area - Assists specialized (central) buyer






4. Sales records - Sales people






5. Offerings limited to geographical area - Vendor policies (Minimums) - Vendor services (On time shipments)






6. Store's own label for career and casual sportswear; prices vary (better to moderate)






7. Centrally located/organized with merchandising and buying in a central headquarters - Most of the separate stores look alike and carry the same merchandise - Example = Target






8. 2nd largest leasing space available






9. Large number of resources centered in 7th Avenue area - Largest and most important domestically






10. Responsible for several areas






11. Additional service offered by resident buying offices- design staff of the buying office develops private label merchandise - Newest services






12. Largest portion of promotion budget (approx. 1.3% of sales) - Planning - writing - design - and scheduling of paid announcements






13. Manufacturer sells the rights to retail the product - Franchise has the right to use the name and stock the merchandise - Example = Panera






14. Pay a fee for what are supposed to be wholesale prices






15. Quantity of different items offered






16. Responsible for establishing the store's image






17. Cotton Inc. - Wool Bureau






18. Some sample will be altered - To show merchandise in best possible way to accessorize it the way they intended it to be and sometimes on models - Opportunity to develop PR






19. Stores are part of an ownership group - Corporation owns a number of autonomously operated retail organizations






20. Variety of low priced merchandise






21. Ads; focuses on business itself






22. Order from catalog and pick up immediately






23. Small specialized store of a department store






24. Manufacturers Attend Market to...






25. Germany - Spain - Eastern Block






26. Screens the market for the store buyer (represents the buyer) - Group buying- allows for lower prices due to volume buying - Assist with private label- product development sourcing - Assist with foreign buying






27. Merchandising - Buying - Product Development Organizations






28. Focus specifically on product






29. Most aware of what is selling (bias)






30. Chain






31. Mass - staples






32. Combine supermarket - appliances - toys - drug store items - apparel - etc. - everything under one roof






33. Must be selected for membership - All couture houses do custom dressmaking but also have ready-to-wear line






34. Number of different items offered






35. Develops clothing for actors in plays - movies - and television






36. Where store execs are housed






37. Creates fashion looks for magazine phot - shoots - company catalogs - etc.






38. Store owner - Specialized store buyer - Central buyer - Resident buyer






39. Small operation






40. Store open another facility in a different location - often in suburbs






41. Merchandising offerings - Appropriate for customers






42. Money left to buy- when merchandise NEEDS to exceed merchandise available






43. Menswear






44. Serves as group of stores - membership is by invitation only (e.g. Associated Merchandising Corporation)






45. To actually see the merchandise and judge how it will look in store - To find new resources for merchandise - Stores will always carry some traditional vendors But are constantly seeking new sources - Talk to other and get a feel for the trends and






46. Completed once the estimated demand has been made - The merchandise plan is both by: Dollar or Merchandise (amount and quantity)






47. Customer makes choices out of a catalog and places order by phone - mail - or at a facility






48. Conduct own research






49. Carry merchandise from many manufacturers -Originally owned by manufacturers as a way to get rid of excess merchandise






50. Management consultants - Technical consultants - Import and export consultants