Test your basic knowledge |

Fashion Merchandizing

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Run by private enterprises - members subscribe for a fee (e.g. Doneger Group)






2. WWD - DNR - stores (consumer fashion magazines)






3. Responsible for a department/area






4. Market trips - Sales reps wh - visit buyer - Catalogs - Resident buying offices - Store-owned resources






5. Menswear






6. Management consultants - Technical consultants - Import and export consultants






7. Located in market






8. Sometimes called the 6 month plan - Balances planned stock and planned sales in dollars - Previous 6 months plan is used as a guideline






9. Mass - staples






10. Larger orders may allow for...






11. Store's own label for career and casual sportswear; prices vary (better to moderate)






12. People who shop for clients






13. Television or computer shopping






14. Current information on trends






15. Stores are part of an ownership group - Corporation owns a number of autonomously operated retail organizations






16. Focuses on a particular item or product






17. Focuses on the business itself






18. Money left to buy- when merchandise NEEDS to exceed merchandise available






19. Additional service offered by resident buying offices- design staff of the buying office develops private label merchandise - Newest services






20. Variety of low priced merchandise






21. Not paid for by the retailer and the retailer doesn't have control over what is said






22. Departments are managed separately - Separate buyers for each department - Extra customer services - Checkout in each department






23. Buying - selling - and planning of merchandise






24. Creates fashion looks for magazine phot - shoots - company catalogs - etc.






25. Largest portion of promotion budget (approx. 1.3% of sales) - Planning - writing - design - and scheduling of paid announcements






26. Shopping the stores - Using resident buying offices - Vendors - Trade publications - Reporting services - Trade associations - Market research - In-store success






27. Completed once the estimated demand has been made - The merchandise plan is both by: Dollar or Merchandise (amount and quantity)






28. Selling responsibilities






29. Anticipating future needs - Interpreting consumer demand - Evaluating current sales






30. Offer merchandise at prices below recognized levels -Emphasis on self-service - limited services -Volume-oriented






31. Merchandising - Buying - Product Development Organizations






32. Responsible for establishing the store's image






33. Focus specifically on product






34. Small area within a store for designers or popular manufacturers






35. Store owner - Specialized store buyer - Central buyer - Resident buyer






36. Manufacturers may not always produce everything they show in regional market (even if orders have been placed) - May not have many new manufacturers






37. Tells buyer dollar amount of purchases that can be made - Actual stock- planned stock






38. Regional center for bridal - evening wear






39. Germany - Spain - Eastern Block






40. Some sample will be altered - To show merchandise in best possible way to accessorize it the way they intended it to be and sometimes on models - Opportunity to develop PR






41. Carry merchandise from many manufacturers -Originally owned by manufacturers as a way to get rid of excess merchandise






42. Typically 6 months prior to season






43. Small specialized store of a department store






44. Must be selected for membership - All couture houses do custom dressmaking but also have ready-to-wear line






45. Chain






46. Merchandising offerings - Appropriate for customers






47. Quantity of different items offered






48. Ads; focuses on business itself






49. Compare what is available from the competition






50. Planned sales - Planned stock - Turnover - Average stock - Planned purchases - Shortage - Gross margin percentage - Open-to-buy