Test your basic knowledge |

Fashion Merchandizing

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Store owner - Specialized store buyer - Central buyer - Resident buyer






2. Largest portion of promotion budget (approx. 1.3% of sales) - Planning - writing - design - and scheduling of paid announcements






3. Figure that tells the frequency with which the stock has been sold and replaced - Goal: increase turn = keep merchandise moving






4. Located in market






5. Market trips - Sales reps wh - visit buyer - Catalogs - Resident buying offices - Store-owned resources






6. Responsible for establishing the store's image






7. Must be selected for membership - All couture houses do custom dressmaking but also have ready-to-wear line






8. Shopping the stores - Using resident buying offices - Vendors - Trade publications - Reporting services - Trade associations - Market research - In-store success






9. Shoplifting - internal theft - inaccurate records






10. Large number of resources centered in 7th Avenue area - Largest and most important domestically






11. Stores are part of an ownership group - Corporation owns a number of autonomously operated retail organizations






12. Centrally located/organized with merchandising and buying in a central headquarters - Most of the separate stores look alike and carry the same merchandise - Example = Target






13. 2nd largest leasing space available






14. Carry merchandise from many manufacturers -Originally owned by manufacturers as a way to get rid of excess merchandise






15. Conduct own research






16. Manufacturer sells the rights to retail the product - Franchise has the right to use the name and stock the merchandise - Example = Panera






17. Germany - Spain - Eastern Block






18. Television or computer shopping






19. Merchandising - Buying - Product Development Organizations






20. These reach out and sell to - small fashion retailers in surrounding areas - serve as a wholesale selling facility for apparel producers - Better understanding of the local consumer






21. Develops clothing for actors in plays - movies - and television






22. Additional service offered by resident buying offices- design staff of the buying office develops private label merchandise - Newest services






23. Order from catalog and pick up immediately






24. Number of different items offered






25. Run by private enterprises - members subscribe for a fee (e.g. Doneger Group)






26. Regional center for bridal - evening wear






27. Small operation






28. Customer makes choices out of a catalog and places order by phone - mail - or at a facility






29. Store's own label for career and casual sportswear; prices vary (better to moderate)






30. Responsible for several areas






31. Merchandising offerings - Appropriate for customers






32. Ads; focuses on business itself






33. Current information on trends






34. Chain






35. Not paid for by the retailer and the retailer doesn't have control over what is said






36. Discounts for early payment - Any discounts available (special buys) - Delivery agreements (especially when goods change ownership) - Services (co-op advertising)






37. Place where sellers display sample goods and buyers survey and place orders for merchandise which will be delivered later






38. Cotton Inc. - Wool Bureau






39. Pay a fee for what are supposed to be wholesale prices






40. Image Merchandise/promotional -advertising agencies bid for client accounts






41. When merchandise (inventory and ordered) is GREATER than need






42. Screens the market for the store buyer (represents the buyer) - Group buying- allows for lower prices due to volume buying - Assist with private label- product development sourcing - Assist with foreign buying






43. Typically 6 months prior to season






44. Larger orders may allow for...






45. Focus specifically on product






46. Mass - staples






47. Price - Buying plans - What is selling - Needs of the consumer - Buyer completes order which is then approved by DMM






48. Departments are managed separately - Separate buyers for each department - Extra customer services - Checkout in each department






49. Variety of low priced merchandise






50. Responsible for a department/area