Test your basic knowledge |

Fashion Merchandizing

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Focuses on a particular item or product






2. Additional service offered by resident buying offices- design staff of the buying office develops private label merchandise - Newest services






3. Cotton Inc. - Wool Bureau






4. Not paid for by the retailer and the retailer doesn't have control over what is said






5. Develops clothing for actors in plays - movies - and television






6. Money left to buy- when merchandise NEEDS to exceed merchandise available






7. Buying - selling - and planning of merchandise






8. Run by private enterprises - members subscribe for a fee (e.g. Doneger Group)






9. Television or computer shopping






10. Focuses on management and market research






11. Store open another facility in a different location - often in suburbs






12. Price - Buying plans - What is selling - Needs of the consumer - Buyer completes order which is then approved by DMM






13. Market trips - Sales reps wh - visit buyer - Catalogs - Resident buying offices - Store-owned resources






14. Shoplifting - internal theft - inaccurate records






15. Must be selected for membership - All couture houses do custom dressmaking but also have ready-to-wear line






16. Small specialized store of a department store






17. 2nd largest leasing space available






18. Where store execs are housed






19. Departments are managed separately - Separate buyers for each department - Extra customer services - Checkout in each department






20. Regional center for bridal - evening wear






21. Responsible for a department/area






22. Management consultants - Technical consultants - Import and export consultants






23. Italian fashion - Knits - Shoes - Menswear






24. Chain






25. Customer makes choices out of a catalog and places order by phone - mail - or at a facility






26. Germany - Spain - Eastern Block






27. Shopping the stores - Using resident buying offices - Vendors - Trade publications - Reporting services - Trade associations - Market research - In-store success






28. Manufacturer sells the rights to retail the product - Franchise has the right to use the name and stock the merchandise - Example = Panera






29. Stores are part of an ownership group - Corporation owns a number of autonomously operated retail organizations






30. Conduct own research






31. Responsible for establishing the store's image






32. Sales records - Sales people






33. Specialize in brand and designer name clothing at discounted prices






34. To actually see the merchandise and judge how it will look in store - To find new resources for merchandise - Stores will always carry some traditional vendors But are constantly seeking new sources - Talk to other and get a feel for the trends and






35. Variety of low priced merchandise






36. Located in market






37. Quantity of different items offered






38. Door-to-door or house parties






39. Serves as group of stores - membership is by invitation only (e.g. Associated Merchandising Corporation)






40. Merchandising offerings - Appropriate for customers






41. Image Merchandise/promotional -advertising agencies bid for client accounts






42. Net sales- total merchandise costs (Allow for overhead taxes and profit)






43. Store that concentrates on a specific classification of merchandise - Often more clearly defined market - Broad and shallow assortment






44. When merchandise (inventory and ordered) is GREATER than need






45. Some sample will be altered - To show merchandise in best possible way to accessorize it the way they intended it to be and sometimes on models - Opportunity to develop PR






46. Creates fashion looks for magazine phot - shoots - company catalogs - etc.






47. Leased department: rents space to an outside firm which runs the department (makeup counters) -In-store boutique






48. Small operation






49. Largest portion of promotion budget (approx. 1.3% of sales) - Planning - writing - design - and scheduling of paid announcements






50. Pay a fee for what are supposed to be wholesale prices