Test your basic knowledge |

Fashion Merchandizing

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Customer makes choices out of a catalog and places order by phone - mail - or at a facility






2. Manufacturers Attend Market to...






3. Sales records - Sales people






4. Market trips - Sales reps wh - visit buyer - Catalogs - Resident buying offices - Store-owned resources






5. Offer merchandise at prices below recognized levels -Emphasis on self-service - limited services -Volume-oriented






6. Focuses on management and market research






7. Net sales- total merchandise costs (Allow for overhead taxes and profit)






8. Specialize in brand and designer name clothing at discounted prices






9. People who shop for clients






10. Focuses on the business itself






11. Germany - Spain - Eastern Block






12. Additional service offered by resident buying offices- design staff of the buying office develops private label merchandise - Newest services






13. Tells buyer dollar amount of purchases that can be made - Actual stock- planned stock






14. When merchandise (inventory and ordered) is GREATER than need






15. Offerings limited to geographical area - Vendor policies (Minimums) - Vendor services (On time shipments)






16. Creates fashion looks for magazine phot - shoots - company catalogs - etc.






17. Italian fashion - Knits - Shoes - Menswear






18. Mass - staples






19. Number of different items offered






20. Combine supermarket - appliances - toys - drug store items - apparel - etc. - everything under one roof






21. Carry merchandise from many manufacturers -Originally owned by manufacturers as a way to get rid of excess merchandise






22. Merchandising - Buying - Product Development Organizations






23. These reach out and sell to - small fashion retailers in surrounding areas - serve as a wholesale selling facility for apparel producers - Better understanding of the local consumer






24. Stores are part of an ownership group - Corporation owns a number of autonomously operated retail organizations






25. Regional center for bridal - evening wear






26. Selling responsibilities






27. Compare what is available from the competition






28. Where store execs are housed






29. Television or computer shopping






30. Market area - Assists specialized (central) buyer






31. Larger orders may allow for...






32. Completed once the estimated demand has been made - The merchandise plan is both by: Dollar or Merchandise (amount and quantity)






33. Responsible for a department/area






34. Anticipating future needs - Interpreting consumer demand - Evaluating current sales






35. Leased department: rents space to an outside firm which runs the department (makeup counters) -In-store boutique






36. Store open another facility in a different location - often in suburbs






37. Store that concentrates on a specific classification of merchandise - Often more clearly defined market - Broad and shallow assortment






38. Focus specifically on product






39. Chain






40. Manufacturer sells the rights to retail the product - Franchise has the right to use the name and stock the merchandise - Example = Panera






41. Most aware of what is selling (bias)






42. Departments are managed separately - Separate buyers for each department - Extra customer services - Checkout in each department






43. Largest portion of promotion budget (approx. 1.3% of sales) - Planning - writing - design - and scheduling of paid announcements






44. Responsible for establishing the store's image






45. Large number of resources centered in 7th Avenue area - Largest and most important domestically






46. Money left to buy- when merchandise NEEDS to exceed merchandise available






47. Quantity of different items offered






48. Focuses on a particular item or product






49. Small specialized store of a department store






50. Door-to-door or house parties