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Fashion Merchandizing

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Sourcing - Logistics related to - importing - Managing information systems

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2. These reach out and sell to - small fashion retailers in surrounding areas - serve as a wholesale selling facility for apparel producers - Better understanding of the local consumer






3. Located in market






4. Buying - selling - and planning of merchandise






5. Germany - Spain - Eastern Block






6. Menswear






7. Shopping the stores - Using resident buying offices - Vendors - Trade publications - Reporting services - Trade associations - Market research - In-store success






8. Store owner - Specialized store buyer - Central buyer - Resident buyer






9. Manufacturers may not always produce everything they show in regional market (even if orders have been placed) - May not have many new manufacturers






10. Order from catalog and pick up immediately






11. Market trips - Sales reps wh - visit buyer - Catalogs - Resident buying offices - Store-owned resources






12. Most aware of what is selling (bias)






13. Develops clothing for actors in plays - movies - and television






14. Responsible for establishing the store's image






15. Store open another facility in a different location - often in suburbs






16. Responsible for a department/area






17. People who shop for clients






18. Where store execs are housed






19. Conduct own research






20. Serves as group of stores - membership is by invitation only (e.g. Associated Merchandising Corporation)






21. Image Merchandise/promotional -advertising agencies bid for client accounts






22. Ads; focuses on business itself






23. Small specialized store of a department store






24. Sales records - Sales people






25. Run by private enterprises - members subscribe for a fee (e.g. Doneger Group)






26. Largest portion of promotion budget (approx. 1.3% of sales) - Planning - writing - design - and scheduling of paid announcements






27. Must be selected for membership - All couture houses do custom dressmaking but also have ready-to-wear line






28. Leased department: rents space to an outside firm which runs the department (makeup counters) -In-store boutique






29. Store's own label for career and casual sportswear; prices vary (better to moderate)






30. Screens the market for the store buyer (represents the buyer) - Group buying- allows for lower prices due to volume buying - Assist with private label- product development sourcing - Assist with foreign buying






31. Anticipating future needs - Interpreting consumer demand - Evaluating current sales






32. Chain






33. Manufacturer sells the rights to retail the product - Franchise has the right to use the name and stock the merchandise - Example = Panera






34. To actually see the merchandise and judge how it will look in store - To find new resources for merchandise - Stores will always carry some traditional vendors But are constantly seeking new sources - Talk to other and get a feel for the trends and






35. Creates fashion looks for magazine phot - shoots - company catalogs - etc.






36. When merchandise (inventory and ordered) is GREATER than need






37. Tells buyer dollar amount of purchases that can be made - Actual stock- planned stock






38. Shoplifting - internal theft - inaccurate records






39. Figure that tells the frequency with which the stock has been sold and replaced - Goal: increase turn = keep merchandise moving






40. Typically 6 months prior to season






41. Merchandising offerings - Appropriate for customers






42. Selling responsibilities






43. Focus specifically on product






44. Manufacturers Attend Market to...






45. Small area within a store for designers or popular manufacturers






46. Store that concentrates on a specific classification of merchandise - Often more clearly defined market - Broad and shallow assortment






47. Carry merchandise from many manufacturers -Originally owned by manufacturers as a way to get rid of excess merchandise






48. Quantity of different items offered






49. Market area - Assists specialized (central) buyer






50. Customer makes choices out of a catalog and places order by phone - mail - or at a facility






Can you answer 50 questions in 15 minutes?



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