Test your basic knowledge |

Fashion Merchandizing

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Figure that tells the frequency with which the stock has been sold and replaced - Goal: increase turn = keep merchandise moving






2. Develops clothing for actors in plays - movies - and television






3. Merchandising offerings - Appropriate for customers






4. Place where sellers display sample goods and buyers survey and place orders for merchandise which will be delivered later






5. Focuses on a particular item or product






6. Germany - Spain - Eastern Block






7. Anticipating future needs - Interpreting consumer demand - Evaluating current sales






8. Screens the market for the store buyer (represents the buyer) - Group buying- allows for lower prices due to volume buying - Assist with private label- product development sourcing - Assist with foreign buying






9. Centrally located/organized with merchandising and buying in a central headquarters - Most of the separate stores look alike and carry the same merchandise - Example = Target






10. Merchandising - Buying - Product Development Organizations






11. Regional center for bridal - evening wear






12. Small area within a store for designers or popular manufacturers






13. Pay a fee for what are supposed to be wholesale prices






14. Combine supermarket - appliances - toys - drug store items - apparel - etc. - everything under one roof






15. Store's own label for career and casual sportswear; prices vary (better to moderate)






16. Carry merchandise from many manufacturers -Originally owned by manufacturers as a way to get rid of excess merchandise






17. WWD - DNR - stores (consumer fashion magazines)






18. Some sample will be altered - To show merchandise in best possible way to accessorize it the way they intended it to be and sometimes on models - Opportunity to develop PR






19. Television or computer shopping






20. Conduct own research






21. Manufacturers may not always produce everything they show in regional market (even if orders have been placed) - May not have many new manufacturers






22. Sometimes called the 6 month plan - Balances planned stock and planned sales in dollars - Previous 6 months plan is used as a guideline






23. Specialize in brand and designer name clothing at discounted prices






24. Cotton Inc. - Wool Bureau






25. Chain






26. Larger orders may allow for...






27. Must be selected for membership - All couture houses do custom dressmaking but also have ready-to-wear line






28. Creates fashion looks for magazine phot - shoots - company catalogs - etc.






29. Image Merchandise/promotional -advertising agencies bid for client accounts






30. To actually see the merchandise and judge how it will look in store - To find new resources for merchandise - Stores will always carry some traditional vendors But are constantly seeking new sources - Talk to other and get a feel for the trends and






31. Price - Buying plans - What is selling - Needs of the consumer - Buyer completes order which is then approved by DMM






32. Responsible for a department/area






33. Current information on trends






34. Door-to-door or house parties






35. Number of different items offered






36. Offer merchandise at prices below recognized levels -Emphasis on self-service - limited services -Volume-oriented






37. Typically 6 months prior to season






38. Manufacturers Attend Market to...






39. Focus specifically on product






40. Run by private enterprises - members subscribe for a fee (e.g. Doneger Group)






41. Discounts for early payment - Any discounts available (special buys) - Delivery agreements (especially when goods change ownership) - Services (co-op advertising)






42. Variety of low priced merchandise






43. Sales records - Sales people






44. Offerings limited to geographical area - Vendor policies (Minimums) - Vendor services (On time shipments)






45. Ads; focuses on business itself






46. Manufacturer sells the rights to retail the product - Franchise has the right to use the name and stock the merchandise - Example = Panera






47. Where store execs are housed






48. Responsible for establishing the store's image






49. People who shop for clients






50. Market trips - Sales reps wh - visit buyer - Catalogs - Resident buying offices - Store-owned resources