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Test your basic knowledge |
Fashion Merchandizing
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Subjects
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business-skills
,
industries
Instructions:
Answer 50 questions in 15 minutes.
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study here
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Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Specialize in brand and designer name clothing at discounted prices
Central Buyer (Path for Buyers)
Business Consultant's Services
Off-Price Store (Specialty)
Trade Publications (Sources)
2. Manufacturers Attend Market to...
Image (Promotion)
Market Research (Sources)
Look at offerings and need out and refine their line
Factory Outlet (Specialty)
3. Shopping the stores - Using resident buying offices - Vendors - Trade publications - Reporting services - Trade associations - Market research - In-store success
Terms to be Negotiated (Buying)
In-store Success (Sources
Dallas
Sources of Information (Retail Merchandising)
4. Focuses on the business itself
Factory Outlet (Specialty)
Image (Promotion)
Minor Fashion Industries (Global Fashion Centers)
Lower prices
5. Departments are managed separately - Separate buyers for each department - Extra customer services - Checkout in each department
Image (Advertising)
Department Store (Characteristics)
Open-to-buy (Dollar Merchandise Plan)
Shortage (Dollar Merchandise Plan)
6. Develops clothing for actors in plays - movies - and television
Branch (Classifications; Department Store
Costume Designe
Store within a Store
Dallas
7. Responsible for a department/area
Hypermarkets (Specialty
Two basic kinds of ratail advertising
Publicity
Buyer (Merchandising; Retail Stores)
8. Management consultants - Technical consultants - Import and export consultants
Image (Advertising)
Broad-based Business Consulting Services
Elements of Dollar Merchandize Plan
Publicity
9. Additional service offered by resident buying offices- design staff of the buying office develops private label merchandise - Newest services
Product Development
Factors in Selecting a Resource (Buying
Business Consultant's Services
Merchandise Assortment Planning
10. Creates fashion looks for magazine phot - shoots - company catalogs - etc.
Branch (Classifications; Department Store
Stylist
Dallas
DMM (Merchandising; Retail Store
11. Place where sellers display sample goods and buyers survey and place orders for merchandise which will be delivered later
Gross Margin Percentage (Dollar Merchandise Plan)
Market
Discount Store (Specialty)
Reporting Services (Sources)
12. Must be selected for membership - All couture houses do custom dressmaking but also have ready-to-wear line
Paris (Global Fashion Centers)
Resident Buyer
DMM (Merchandising; Retail Store
Tokyo (Global Fashion Centers
13. Variety of low priced merchandise
Image (Advertising)
DMM (Merchandising; Retail Store
Market Research (Sources)
Variety Store (Specialty)
14. Store open another facility in a different location - often in suburbs
Merchandise/Promotional (Advertising)
Branch (Classifications; Department Store
Los Angeles
Breadt
15. Ads; focuses on business itself
Shopping the Stores (Sources)
Open-to-buy (Dollar Merchandise Plan)
Image (Advertising)
Gross Margin Percentage (Dollar Merchandise Plan)
16. Serves as group of stores - membership is by invitation only (e.g. Associated Merchandising Corporation)
Store Owned Organizations (Product Development Organizations
Lower prices
Store Owner (Path for Buyers)
DMM (Merchandising; Retail Store
17. Store's own label for career and casual sportswear; prices vary (better to moderate)
Tokyo (Global Fashion Centers
Private Label
Stylist
Franchise
18. Order from catalog and pick up immediately
Turnover (Dollar Merchandise Plan)
In-store Boutique
Catalog Showroom (Specialty)
Factors in Selecting a Resource (Buying
19. Screens the market for the store buyer (represents the buyer) - Group buying- allows for lower prices due to volume buying - Assist with private label- product development sourcing - Assist with foreign buying
Central Buyer (Path for Buyers)
De
Resident Buyer
Specialty Store
20. Where store execs are housed
Flagship (Classifications; Department Store)
Stylist
Management Consultants (Consulting Services)
Variety Store (Specialty)
21. Combine supermarket - appliances - toys - drug store items - apparel - etc. - everything under one roof
Buyer (Merchandising; Retail Stores)
Hypermarkets (Specialty
Catalog/Mail Order (Non-store Retai
Promotio
22. Completed once the estimated demand has been made - The merchandise plan is both by: Dollar or Merchandise (amount and quantity)
Costume Designe
Merchandise Assortment Planning
Catalog/Mail Order (Non-store Retai
Flagship (Classifications; Department Store)
23. Selling responsibilities
Specialized Store Buyer (Path for Buyers)
London (Global Fashion Centers)
Dollar Merchandise Plan
Lower prices
24. Sometimes called the 6 month plan - Balances planned stock and planned sales in dollars - Previous 6 months plan is used as a guideline
Department Store (Characteristics)
Central Buyer (Path for Buyers)
Minor Fashion Industries (Global Fashion Centers)
Dollar Merchandise Plan
25. Price - Buying plans - What is selling - Needs of the consumer - Buyer completes order which is then approved by DMM
Factors to be Considered in Editing (Buying)
Dollar Merchandise Plan
Market
In-store Boutique
26. Cotton Inc. - Wool Bureau
OB
Franchise
Trade Associations (Sources)
Shortage (Dollar Merchandise Plan)
27. Italian fashion - Knits - Shoes - Menswear
Trade Associations (Sources)
Factors in Selecting a Resource (Buying
Milan (Global Fashion Centers)
Store within a Store
28. Sourcing - Logistics related to - importing - Managing information systems
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29. Quantity of different items offered
Shortage (Dollar Merchandise Plan)
Independently Owed (Product Development Organizations)
De
Sources of Merchandise (Buying)
30. To actually see the merchandise and judge how it will look in store - To find new resources for merchandise - Stores will always carry some traditional vendors But are constantly seeking new sources - Talk to other and get a feel for the trends and
Buyers Attend Market
Stylist
Catalog Showroom (Specialty)
Department Store (Characteristics)
31. Sales records - Sales people
Flagship (Classifications; Department Store)
Store within a Store
OB
In-store Success (Sources
32. Current information on trends
Reporting Services (Sources)
Market Research (Sources)
Discount Store (Specialty)
Stylist
33. Some sample will be altered - To show merchandise in best possible way to accessorize it the way they intended it to be and sometimes on models - Opportunity to develop PR
Confined merchandis
Some samples may never be mass produced
Shopping the Stores (Sources)
Image (Advertising)
34. Carry merchandise from many manufacturers -Originally owned by manufacturers as a way to get rid of excess merchandise
London (Global Fashion Centers)
Buyer (Retail Merchandising)
Factory Outlet (Specialty)
Market
35. Manufacturers may not always produce everything they show in regional market (even if orders have been placed) - May not have many new manufacturers
Lower prices
Limitations of regional marts
Twig (Classifications; Department Store)
Overbought
36. Compare what is available from the competition
Shopping the Stores (Sources)
Catalog/Mail Order (Non-store Retai
Paths for Buyers
Buyer (Retail Merchandising)
37. Stores are part of an ownership group - Corporation owns a number of autonomously operated retail organizations
In-store Boutique
Milan (Global Fashion Centers)
Store Ownership Group
Management Consultants (Consulting Services)
38. Regional center for bridal - evening wear
Some samples may never be mass produced
Breadt
Dallas
Lower prices
39. Responsible for several areas
Store within a Store
DMM (Merchandising; Retail Store
Electronic Retailing (Non-store Retailing)
Sources of Merchandise (Buying)
40. Net sales- total merchandise costs (Allow for overhead taxes and profit)
Personal Shopper
Wholesale Warehouse Clubs (Specialty)
Store Owner (Path for Buyers)
Gross Margin Percentage (Dollar Merchandise Plan)
41. Centrally located/organized with merchandising and buying in a central headquarters - Most of the separate stores look alike and carry the same merchandise - Example = Target
GMM (Merchandising; Retail Stores)
Chain Store
Market Wee
Gross Margin Percentage (Dollar Merchandise Plan)
42. Conduct own research
Gross Margin Percentage (Dollar Merchandise Plan)
Personal Shopper
Market Wee
Market Research (Sources)
43. WWD - DNR - stores (consumer fashion magazines)
Milan (Global Fashion Centers)
Image (Advertising)
Trade Publications (Sources)
Department Store (Characteristics)
44. Market area - Assists specialized (central) buyer
Factors in Selecting a Resource (Buying
Regional Marts
Resident Buyer (Path for Buyers)
Factors to be Considered in Editing (Buying)
45. Money left to buy- when merchandise NEEDS to exceed merchandise available
Limitations of regional marts
Some samples may never be mass produced
OB
Turnover (Dollar Merchandise Plan)
46. Typically 6 months prior to season
Buyer (Retail Merchandising)
Market Wee
Confined merchandis
Publicity
47. Door-to-door or house parties
Direct Selling (Non-store Retailing)
New York (Market Centers)
Overbought
Limitations of regional marts
48. Buying - selling - and planning of merchandise
Merchandisi
Open-to-buy (Dollar Merchandise Plan)
Sources of Information (Retail Merchandising)
Factors in Selecting a Resource (Buying
49. Store that concentrates on a specific classification of merchandise - Often more clearly defined market - Broad and shallow assortment
Milan (Global Fashion Centers)
Specialty Store
Flagship (Classifications; Department Store)
Two basic kinds of ratail advertising
50. Mass - staples
Advertising
Merchandise Assortment Planning
Merchandisi
Tokyo (Global Fashion Centers
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