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Fashion Merchandizing

Instructions:
  • Answer 50 questions in 15 minutes.
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  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Chain






2. Market area - Assists specialized (central) buyer






3. Quantity of different items offered






4. Some sample will be altered - To show merchandise in best possible way to accessorize it the way they intended it to be and sometimes on models - Opportunity to develop PR






5. Anticipating future needs - Interpreting consumer demand - Evaluating current sales






6. Run by private enterprises - members subscribe for a fee (e.g. Doneger Group)






7. Develops clothing for actors in plays - movies - and television






8. Departments are managed separately - Separate buyers for each department - Extra customer services - Checkout in each department






9. Sometimes called the 6 month plan - Balances planned stock and planned sales in dollars - Previous 6 months plan is used as a guideline






10. Focus specifically on product






11. Price - Buying plans - What is selling - Needs of the consumer - Buyer completes order which is then approved by DMM






12. Where store execs are housed






13. Door-to-door or house parties






14. Store open another facility in a different location - often in suburbs






15. Compare what is available from the competition






16. Pay a fee for what are supposed to be wholesale prices






17. Manufacturers Attend Market to...






18. Large number of resources centered in 7th Avenue area - Largest and most important domestically






19. Store that concentrates on a specific classification of merchandise - Often more clearly defined market - Broad and shallow assortment






20. Net sales- total merchandise costs (Allow for overhead taxes and profit)






21. Merchandising offerings - Appropriate for customers






22. Buying - selling - and planning of merchandise






23. Money left to buy- when merchandise NEEDS to exceed merchandise available






24. Shopping the stores - Using resident buying offices - Vendors - Trade publications - Reporting services - Trade associations - Market research - In-store success






25. Mass - staples






26. Centrally located/organized with merchandising and buying in a central headquarters - Most of the separate stores look alike and carry the same merchandise - Example = Target






27. Responsible for establishing the store's image






28. Figure that tells the frequency with which the stock has been sold and replaced - Goal: increase turn = keep merchandise moving






29. Current information on trends






30. Typically 6 months prior to season






31. Stores are part of an ownership group - Corporation owns a number of autonomously operated retail organizations






32. Screens the market for the store buyer (represents the buyer) - Group buying- allows for lower prices due to volume buying - Assist with private label- product development sourcing - Assist with foreign buying






33. Sourcing - Logistics related to - importing - Managing information systems

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34. Customer makes choices out of a catalog and places order by phone - mail - or at a facility






35. Leased department: rents space to an outside firm which runs the department (makeup counters) -In-store boutique






36. Shoplifting - internal theft - inaccurate records






37. Small area within a store for designers or popular manufacturers






38. Focuses on the business itself






39. Germany - Spain - Eastern Block






40. Place where sellers display sample goods and buyers survey and place orders for merchandise which will be delivered later






41. Most aware of what is selling (bias)






42. Offerings limited to geographical area - Vendor policies (Minimums) - Vendor services (On time shipments)






43. Serves as group of stores - membership is by invitation only (e.g. Associated Merchandising Corporation)






44. WWD - DNR - stores (consumer fashion magazines)






45. Specialize in brand and designer name clothing at discounted prices






46. Larger orders may allow for...






47. Creates fashion looks for magazine phot - shoots - company catalogs - etc.






48. To actually see the merchandise and judge how it will look in store - To find new resources for merchandise - Stores will always carry some traditional vendors But are constantly seeking new sources - Talk to other and get a feel for the trends and






49. Focuses on a particular item or product






50. Offer merchandise at prices below recognized levels -Emphasis on self-service - limited services -Volume-oriented







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Can you answer 50 questions in 15 minutes?


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