Test your basic knowledge |

Fashion Merchandizing

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Chain






2. Number of different items offered






3. Merchandising - Buying - Product Development Organizations






4. Shopping the stores - Using resident buying offices - Vendors - Trade publications - Reporting services - Trade associations - Market research - In-store success






5. Completed once the estimated demand has been made - The merchandise plan is both by: Dollar or Merchandise (amount and quantity)






6. Small operation






7. These reach out and sell to - small fashion retailers in surrounding areas - serve as a wholesale selling facility for apparel producers - Better understanding of the local consumer






8. Manufacturer sells the rights to retail the product - Franchise has the right to use the name and stock the merchandise - Example = Panera






9. Manufacturers Attend Market to...






10. Discounts for early payment - Any discounts available (special buys) - Delivery agreements (especially when goods change ownership) - Services (co-op advertising)






11. Buying - selling - and planning of merchandise






12. Planned sales - Planned stock - Turnover - Average stock - Planned purchases - Shortage - Gross margin percentage - Open-to-buy






13. 2nd largest leasing space available






14. Sales records - Sales people






15. Compare what is available from the competition






16. Typically 6 months prior to season






17. Regional center for bridal - evening wear






18. Store open another facility in a different location - often in suburbs






19. Television or computer shopping






20. Pay a fee for what are supposed to be wholesale prices






21. Where store execs are housed






22. Place where sellers display sample goods and buyers survey and place orders for merchandise which will be delivered later






23. Focuses on management and market research






24. Manufacturers may not always produce everything they show in regional market (even if orders have been placed) - May not have many new manufacturers






25. Quantity of different items offered






26. Must be selected for membership - All couture houses do custom dressmaking but also have ready-to-wear line






27. Centrally located/organized with merchandising and buying in a central headquarters - Most of the separate stores look alike and carry the same merchandise - Example = Target






28. Current information on trends






29. Conduct own research






30. Develops clothing for actors in plays - movies - and television






31. Market trips - Sales reps wh - visit buyer - Catalogs - Resident buying offices - Store-owned resources






32. Large number of resources centered in 7th Avenue area - Largest and most important domestically






33. WWD - DNR - stores (consumer fashion magazines)






34. Mass - staples






35. Specialize in brand and designer name clothing at discounted prices






36. Menswear






37. Run by private enterprises - members subscribe for a fee (e.g. Doneger Group)






38. Shoplifting - internal theft - inaccurate records






39. Sourcing - Logistics related to - importing - Managing information systems


40. Cotton Inc. - Wool Bureau






41. Selling responsibilities






42. Order from catalog and pick up immediately






43. Door-to-door or house parties






44. Carry merchandise from many manufacturers -Originally owned by manufacturers as a way to get rid of excess merchandise






45. Responsible for establishing the store's image






46. Departments are managed separately - Separate buyers for each department - Extra customer services - Checkout in each department






47. Store that concentrates on a specific classification of merchandise - Often more clearly defined market - Broad and shallow assortment






48. Image Merchandise/promotional -advertising agencies bid for client accounts






49. Small area within a store for designers or popular manufacturers






50. Not paid for by the retailer and the retailer doesn't have control over what is said