Test your basic knowledge |

Fashion Merchandizing

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. People who shop for clients






2. Image Merchandise/promotional -advertising agencies bid for client accounts






3. Merchandising - Buying - Product Development Organizations






4. Carry merchandise from many manufacturers -Originally owned by manufacturers as a way to get rid of excess merchandise






5. Cotton Inc. - Wool Bureau






6. Money left to buy- when merchandise NEEDS to exceed merchandise available






7. Sales records - Sales people






8. Ads; focuses on business itself






9. Selling responsibilities






10. Located in market






11. Specialize in brand and designer name clothing at discounted prices






12. Responsible for a department/area






13. Store owner - Specialized store buyer - Central buyer - Resident buyer






14. Discounts for early payment - Any discounts available (special buys) - Delivery agreements (especially when goods change ownership) - Services (co-op advertising)






15. Most aware of what is selling (bias)






16. Large number of resources centered in 7th Avenue area - Largest and most important domestically






17. Run by private enterprises - members subscribe for a fee (e.g. Doneger Group)






18. These reach out and sell to - small fashion retailers in surrounding areas - serve as a wholesale selling facility for apparel producers - Better understanding of the local consumer






19. Buying - selling - and planning of merchandise






20. Focuses on a particular item or product






21. Screens the market for the store buyer (represents the buyer) - Group buying- allows for lower prices due to volume buying - Assist with private label- product development sourcing - Assist with foreign buying






22. Manufacturer sells the rights to retail the product - Franchise has the right to use the name and stock the merchandise - Example = Panera






23. Typically 6 months prior to season






24. Store's own label for career and casual sportswear; prices vary (better to moderate)






25. Tells buyer dollar amount of purchases that can be made - Actual stock- planned stock






26. Germany - Spain - Eastern Block






27. Shopping the stores - Using resident buying offices - Vendors - Trade publications - Reporting services - Trade associations - Market research - In-store success






28. Additional service offered by resident buying offices- design staff of the buying office develops private label merchandise - Newest services






29. Largest portion of promotion budget (approx. 1.3% of sales) - Planning - writing - design - and scheduling of paid announcements






30. Responsible for establishing the store's image






31. Door-to-door or house parties






32. Combine supermarket - appliances - toys - drug store items - apparel - etc. - everything under one roof






33. Small area within a store for designers or popular manufacturers






34. Regional center for bridal - evening wear






35. Manufacturers may not always produce everything they show in regional market (even if orders have been placed) - May not have many new manufacturers






36. Must be selected for membership - All couture houses do custom dressmaking but also have ready-to-wear line






37. Completed once the estimated demand has been made - The merchandise plan is both by: Dollar or Merchandise (amount and quantity)






38. Some sample will be altered - To show merchandise in best possible way to accessorize it the way they intended it to be and sometimes on models - Opportunity to develop PR






39. Focus specifically on product






40. Sourcing - Logistics related to - importing - Managing information systems

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41. To actually see the merchandise and judge how it will look in store - To find new resources for merchandise - Stores will always carry some traditional vendors But are constantly seeking new sources - Talk to other and get a feel for the trends and






42. Departments are managed separately - Separate buyers for each department - Extra customer services - Checkout in each department






43. Larger orders may allow for...






44. WWD - DNR - stores (consumer fashion magazines)






45. Market area - Assists specialized (central) buyer






46. Shoplifting - internal theft - inaccurate records






47. Store that concentrates on a specific classification of merchandise - Often more clearly defined market - Broad and shallow assortment






48. Small operation






49. Offer merchandise at prices below recognized levels -Emphasis on self-service - limited services -Volume-oriented






50. Quantity of different items offered