Test your basic knowledge |

Fashion Merchandizing

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Focus specifically on product






2. Where store execs are housed






3. Quantity of different items offered






4. Pay a fee for what are supposed to be wholesale prices






5. Large number of resources centered in 7th Avenue area - Largest and most important domestically






6. Market area - Assists specialized (central) buyer






7. Store owner - Specialized store buyer - Central buyer - Resident buyer






8. Largest portion of promotion budget (approx. 1.3% of sales) - Planning - writing - design - and scheduling of paid announcements






9. Television or computer shopping






10. Focuses on management and market research






11. Conduct own research






12. Ads; focuses on business itself






13. Italian fashion - Knits - Shoes - Menswear






14. Carry merchandise from many manufacturers -Originally owned by manufacturers as a way to get rid of excess merchandise






15. Merchandising - Buying - Product Development Organizations






16. Typically 6 months prior to season






17. Chain






18. Larger orders may allow for...






19. Shopping the stores - Using resident buying offices - Vendors - Trade publications - Reporting services - Trade associations - Market research - In-store success






20. Manufacturers Attend Market to...






21. Small specialized store of a department store






22. Focuses on a particular item or product






23. Store that concentrates on a specific classification of merchandise - Often more clearly defined market - Broad and shallow assortment






24. WWD - DNR - stores (consumer fashion magazines)






25. Offer merchandise at prices below recognized levels -Emphasis on self-service - limited services -Volume-oriented






26. Manufacturer sells the rights to retail the product - Franchise has the right to use the name and stock the merchandise - Example = Panera






27. To actually see the merchandise and judge how it will look in store - To find new resources for merchandise - Stores will always carry some traditional vendors But are constantly seeking new sources - Talk to other and get a feel for the trends and






28. Customer makes choices out of a catalog and places order by phone - mail - or at a facility






29. Variety of low priced merchandise






30. Store's own label for career and casual sportswear; prices vary (better to moderate)






31. Screens the market for the store buyer (represents the buyer) - Group buying- allows for lower prices due to volume buying - Assist with private label- product development sourcing - Assist with foreign buying






32. Small area within a store for designers or popular manufacturers






33. Management consultants - Technical consultants - Import and export consultants






34. Run by private enterprises - members subscribe for a fee (e.g. Doneger Group)






35. Manufacturers may not always produce everything they show in regional market (even if orders have been placed) - May not have many new manufacturers






36. Price - Buying plans - What is selling - Needs of the consumer - Buyer completes order which is then approved by DMM






37. Must be selected for membership - All couture houses do custom dressmaking but also have ready-to-wear line






38. Buying - selling - and planning of merchandise






39. Menswear






40. Compare what is available from the competition






41. Net sales- total merchandise costs (Allow for overhead taxes and profit)






42. Shoplifting - internal theft - inaccurate records






43. Creates fashion looks for magazine phot - shoots - company catalogs - etc.






44. Stores are part of an ownership group - Corporation owns a number of autonomously operated retail organizations






45. Order from catalog and pick up immediately






46. Current information on trends






47. Some sample will be altered - To show merchandise in best possible way to accessorize it the way they intended it to be and sometimes on models - Opportunity to develop PR






48. Serves as group of stores - membership is by invitation only (e.g. Associated Merchandising Corporation)






49. Responsible for establishing the store's image






50. Located in market