Test your basic knowledge |

Fashion Merchandizing

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Mass - staples






2. Offer merchandise at prices below recognized levels -Emphasis on self-service - limited services -Volume-oriented






3. Creates fashion looks for magazine phot - shoots - company catalogs - etc.






4. People who shop for clients






5. Sometimes called the 6 month plan - Balances planned stock and planned sales in dollars - Previous 6 months plan is used as a guideline






6. Serves as group of stores - membership is by invitation only (e.g. Associated Merchandising Corporation)






7. Manufacturers Attend Market to...






8. Must be selected for membership - All couture houses do custom dressmaking but also have ready-to-wear line






9. Develops clothing for actors in plays - movies - and television






10. Conduct own research






11. Television or computer shopping






12. Cotton Inc. - Wool Bureau






13. Germany - Spain - Eastern Block






14. Where store execs are housed






15. Current information on trends






16. Sales records - Sales people






17. Regional center for bridal - evening wear






18. Largest portion of promotion budget (approx. 1.3% of sales) - Planning - writing - design - and scheduling of paid announcements






19. Chain






20. Number of different items offered






21. Order from catalog and pick up immediately






22. Focuses on a particular item or product






23. Small operation






24. Image Merchandise/promotional -advertising agencies bid for client accounts






25. Focuses on the business itself






26. Typically 6 months prior to season






27. Manufacturers may not always produce everything they show in regional market (even if orders have been placed) - May not have many new manufacturers






28. Place where sellers display sample goods and buyers survey and place orders for merchandise which will be delivered later






29. Located in market






30. Some sample will be altered - To show merchandise in best possible way to accessorize it the way they intended it to be and sometimes on models - Opportunity to develop PR






31. Centrally located/organized with merchandising and buying in a central headquarters - Most of the separate stores look alike and carry the same merchandise - Example = Target






32. Larger orders may allow for...






33. Carry merchandise from many manufacturers -Originally owned by manufacturers as a way to get rid of excess merchandise






34. Screens the market for the store buyer (represents the buyer) - Group buying- allows for lower prices due to volume buying - Assist with private label- product development sourcing - Assist with foreign buying






35. Customer makes choices out of a catalog and places order by phone - mail - or at a facility






36. Stores are part of an ownership group - Corporation owns a number of autonomously operated retail organizations






37. Market trips - Sales reps wh - visit buyer - Catalogs - Resident buying offices - Store-owned resources






38. Shopping the stores - Using resident buying offices - Vendors - Trade publications - Reporting services - Trade associations - Market research - In-store success






39. Additional service offered by resident buying offices- design staff of the buying office develops private label merchandise - Newest services






40. Buying - selling - and planning of merchandise






41. Tells buyer dollar amount of purchases that can be made - Actual stock- planned stock






42. Anticipating future needs - Interpreting consumer demand - Evaluating current sales






43. Store owner - Specialized store buyer - Central buyer - Resident buyer






44. Leased department: rents space to an outside firm which runs the department (makeup counters) -In-store boutique






45. Small specialized store of a department store






46. Shoplifting - internal theft - inaccurate records






47. Price - Buying plans - What is selling - Needs of the consumer - Buyer completes order which is then approved by DMM






48. Store that concentrates on a specific classification of merchandise - Often more clearly defined market - Broad and shallow assortment






49. Most aware of what is selling (bias)






50. Completed once the estimated demand has been made - The merchandise plan is both by: Dollar or Merchandise (amount and quantity)