Test your basic knowledge |

Fashion Merchandizing

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Small operation






2. 2nd largest leasing space available






3. Selling responsibilities






4. Offerings limited to geographical area - Vendor policies (Minimums) - Vendor services (On time shipments)






5. Merchandising offerings - Appropriate for customers






6. Offer merchandise at prices below recognized levels -Emphasis on self-service - limited services -Volume-oriented






7. Market trips - Sales reps wh - visit buyer - Catalogs - Resident buying offices - Store-owned resources






8. WWD - DNR - stores (consumer fashion magazines)






9. Germany - Spain - Eastern Block






10. Small area within a store for designers or popular manufacturers






11. Chain






12. Manufacturer sells the rights to retail the product - Franchise has the right to use the name and stock the merchandise - Example = Panera






13. Mass - staples






14. Regional center for bridal - evening wear






15. To actually see the merchandise and judge how it will look in store - To find new resources for merchandise - Stores will always carry some traditional vendors But are constantly seeking new sources - Talk to other and get a feel for the trends and






16. Customer makes choices out of a catalog and places order by phone - mail - or at a facility






17. Responsible for a department/area






18. Buying - selling - and planning of merchandise






19. Store open another facility in a different location - often in suburbs






20. Conduct own research






21. Planned sales - Planned stock - Turnover - Average stock - Planned purchases - Shortage - Gross margin percentage - Open-to-buy






22. Money left to buy- when merchandise NEEDS to exceed merchandise available






23. Serves as group of stores - membership is by invitation only (e.g. Associated Merchandising Corporation)






24. Largest portion of promotion budget (approx. 1.3% of sales) - Planning - writing - design - and scheduling of paid announcements






25. Ads; focuses on business itself






26. Sales records - Sales people






27. Carry merchandise from many manufacturers -Originally owned by manufacturers as a way to get rid of excess merchandise






28. Shoplifting - internal theft - inaccurate records






29. Specialize in brand and designer name clothing at discounted prices






30. Departments are managed separately - Separate buyers for each department - Extra customer services - Checkout in each department






31. Sourcing - Logistics related to - importing - Managing information systems

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32. Sometimes called the 6 month plan - Balances planned stock and planned sales in dollars - Previous 6 months plan is used as a guideline






33. Store owner - Specialized store buyer - Central buyer - Resident buyer






34. Larger orders may allow for...






35. Large number of resources centered in 7th Avenue area - Largest and most important domestically






36. Market area - Assists specialized (central) buyer






37. Number of different items offered






38. These reach out and sell to - small fashion retailers in surrounding areas - serve as a wholesale selling facility for apparel producers - Better understanding of the local consumer






39. Focuses on the business itself






40. Manufacturers Attend Market to...






41. Current information on trends






42. Quantity of different items offered






43. Where store execs are housed






44. Typically 6 months prior to season






45. Menswear






46. Creates fashion looks for magazine phot - shoots - company catalogs - etc.






47. Develops clothing for actors in plays - movies - and television






48. Focuses on a particular item or product






49. Run by private enterprises - members subscribe for a fee (e.g. Doneger Group)






50. Responsible for several areas