Test your basic knowledge |

Fashion Merchandizing

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Italian fashion - Knits - Shoes - Menswear






2. Additional service offered by resident buying offices- design staff of the buying office develops private label merchandise - Newest services






3. Number of different items offered






4. Current information on trends






5. Figure that tells the frequency with which the stock has been sold and replaced - Goal: increase turn = keep merchandise moving






6. Store open another facility in a different location - often in suburbs






7. When merchandise (inventory and ordered) is GREATER than need






8. Ads; focuses on business itself






9. These reach out and sell to - small fashion retailers in surrounding areas - serve as a wholesale selling facility for apparel producers - Better understanding of the local consumer






10. Responsible for establishing the store's image






11. Located in market






12. Offerings limited to geographical area - Vendor policies (Minimums) - Vendor services (On time shipments)






13. Variety of low priced merchandise






14. Where store execs are housed






15. Shoplifting - internal theft - inaccurate records






16. Buying - selling - and planning of merchandise






17. Completed once the estimated demand has been made - The merchandise plan is both by: Dollar or Merchandise (amount and quantity)






18. Door-to-door or house parties






19. Focuses on the business itself






20. Must be selected for membership - All couture houses do custom dressmaking but also have ready-to-wear line






21. People who shop for clients






22. Specialize in brand and designer name clothing at discounted prices






23. Manufacturers Attend Market to...






24. Price - Buying plans - What is selling - Needs of the consumer - Buyer completes order which is then approved by DMM






25. Focus specifically on product






26. Regional center for bridal - evening wear






27. Store owner - Specialized store buyer - Central buyer - Resident buyer






28. Carry merchandise from many manufacturers -Originally owned by manufacturers as a way to get rid of excess merchandise






29. Store's own label for career and casual sportswear; prices vary (better to moderate)






30. Offer merchandise at prices below recognized levels -Emphasis on self-service - limited services -Volume-oriented






31. Chain






32. Develops clothing for actors in plays - movies - and television






33. Market area - Assists specialized (central) buyer






34. Screens the market for the store buyer (represents the buyer) - Group buying- allows for lower prices due to volume buying - Assist with private label- product development sourcing - Assist with foreign buying






35. Selling responsibilities






36. Largest portion of promotion budget (approx. 1.3% of sales) - Planning - writing - design - and scheduling of paid announcements






37. Compare what is available from the competition






38. Store that concentrates on a specific classification of merchandise - Often more clearly defined market - Broad and shallow assortment






39. Management consultants - Technical consultants - Import and export consultants






40. Mass - staples






41. Focuses on a particular item or product






42. Centrally located/organized with merchandising and buying in a central headquarters - Most of the separate stores look alike and carry the same merchandise - Example = Target






43. Net sales- total merchandise costs (Allow for overhead taxes and profit)






44. Small operation






45. Image Merchandise/promotional -advertising agencies bid for client accounts






46. Television or computer shopping






47. Merchandising offerings - Appropriate for customers






48. Shopping the stores - Using resident buying offices - Vendors - Trade publications - Reporting services - Trade associations - Market research - In-store success






49. Focuses on management and market research






50. Responsible for a department/area