Test your basic knowledge |

Fashion Merchandizing

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Television or computer shopping






2. Carry merchandise from many manufacturers -Originally owned by manufacturers as a way to get rid of excess merchandise






3. Small operation






4. Manufacturers may not always produce everything they show in regional market (even if orders have been placed) - May not have many new manufacturers






5. Develops clothing for actors in plays - movies - and television






6. WWD - DNR - stores (consumer fashion magazines)






7. Not paid for by the retailer and the retailer doesn't have control over what is said






8. Combine supermarket - appliances - toys - drug store items - apparel - etc. - everything under one roof






9. 2nd largest leasing space available






10. Typically 6 months prior to season






11. Ads; focuses on business itself






12. People who shop for clients






13. Merchandising - Buying - Product Development Organizations






14. Run by private enterprises - members subscribe for a fee (e.g. Doneger Group)






15. Where store execs are housed






16. Larger orders may allow for...






17. Figure that tells the frequency with which the stock has been sold and replaced - Goal: increase turn = keep merchandise moving






18. Customer makes choices out of a catalog and places order by phone - mail - or at a facility






19. Small specialized store of a department store






20. Store owner - Specialized store buyer - Central buyer - Resident buyer






21. Stores are part of an ownership group - Corporation owns a number of autonomously operated retail organizations






22. Pay a fee for what are supposed to be wholesale prices






23. Responsible for several areas






24. Offer merchandise at prices below recognized levels -Emphasis on self-service - limited services -Volume-oriented






25. Place where sellers display sample goods and buyers survey and place orders for merchandise which will be delivered later






26. Market trips - Sales reps wh - visit buyer - Catalogs - Resident buying offices - Store-owned resources






27. Serves as group of stores - membership is by invitation only (e.g. Associated Merchandising Corporation)






28. Quantity of different items offered






29. Store open another facility in a different location - often in suburbs






30. Sales records - Sales people






31. Responsible for establishing the store's image






32. Screens the market for the store buyer (represents the buyer) - Group buying- allows for lower prices due to volume buying - Assist with private label- product development sourcing - Assist with foreign buying






33. Compare what is available from the competition






34. Centrally located/organized with merchandising and buying in a central headquarters - Most of the separate stores look alike and carry the same merchandise - Example = Target






35. Shopping the stores - Using resident buying offices - Vendors - Trade publications - Reporting services - Trade associations - Market research - In-store success






36. Money left to buy- when merchandise NEEDS to exceed merchandise available






37. These reach out and sell to - small fashion retailers in surrounding areas - serve as a wholesale selling facility for apparel producers - Better understanding of the local consumer






38. Merchandising offerings - Appropriate for customers






39. Focuses on management and market research






40. Departments are managed separately - Separate buyers for each department - Extra customer services - Checkout in each department






41. Small area within a store for designers or popular manufacturers






42. Italian fashion - Knits - Shoes - Menswear






43. Largest portion of promotion budget (approx. 1.3% of sales) - Planning - writing - design - and scheduling of paid announcements






44. Germany - Spain - Eastern Block






45. Selling responsibilities






46. Store's own label for career and casual sportswear; prices vary (better to moderate)






47. Conduct own research






48. Current information on trends






49. Mass - staples






50. Offerings limited to geographical area - Vendor policies (Minimums) - Vendor services (On time shipments)