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Test your basic knowledge |
Fashion Merchandizing
Start Test
Study First
Subjects
:
business-skills
,
industries
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. People who shop for clients
Specialized Store Buyer (Path for Buyers)
Regional Marts
Personal Shopper
DMM (Merchandising; Retail Store
2. Image Merchandise/promotional -advertising agencies bid for client accounts
Stylist
Two basic kinds of ratail advertising
Product Development
Elements of Dollar Merchandize Plan
3. Merchandising - Buying - Product Development Organizations
In-store Success (Sources
Hypermarkets (Specialty
Independently owned services
Vendors (Sources)
4. Carry merchandise from many manufacturers -Originally owned by manufacturers as a way to get rid of excess merchandise
Flagship (Classifications; Department Store)
In-store Success (Sources
London (Global Fashion Centers)
Factory Outlet (Specialty)
5. Cotton Inc. - Wool Bureau
Private Label
Stylist
Trade Associations (Sources)
Wholesale Warehouse Clubs (Specialty)
6. Money left to buy- when merchandise NEEDS to exceed merchandise available
Buyers Attend Market
OB
Shortage (Dollar Merchandise Plan)
Limitations of regional marts
7. Sales records - Sales people
Specialized Store Buyer (Path for Buyers)
New York (Market Centers)
Product Development
In-store Success (Sources
8. Ads; focuses on business itself
Hypermarkets (Specialty
Management Consultants (Consulting Services)
Image (Advertising)
Chain Store
9. Selling responsibilities
Specialized Store Buyer (Path for Buyers)
Department Store (Characteristics)
Buyer (Merchandising; Retail Stores)
Private Label
10. Located in market
Using Resident Buying Offices (Sources)
Tokyo (Global Fashion Centers
Paris (Global Fashion Centers)
Resident Buyer
11. Specialize in brand and designer name clothing at discounted prices
Merchandise/Promotional (Advertising)
Management Consultants (Consulting Services)
Off-Price Store (Specialty)
Flagship (Classifications; Department Store)
12. Responsible for a department/area
Reporting Services (Sources)
Buyer (Merchandising; Retail Stores)
Store Owner (Path for Buyers)
Terms to be Negotiated (Buying)
13. Store owner - Specialized store buyer - Central buyer - Resident buyer
Business Consultant's Services
OB
Paths for Buyers
De
14. Discounts for early payment - Any discounts available (special buys) - Delivery agreements (especially when goods change ownership) - Services (co-op advertising)
Confined merchandis
Trade Associations (Sources)
Terms to be Negotiated (Buying)
Resident Buyer
15. Most aware of what is selling (bias)
Franchise
Milan (Global Fashion Centers)
Personal Shopper
Vendors (Sources)
16. Large number of resources centered in 7th Avenue area - Largest and most important domestically
New York (Market Centers)
Buyers Attend Market
De
Independently owned services
17. Run by private enterprises - members subscribe for a fee (e.g. Doneger Group)
Independently Owed (Product Development Organizations)
Image (Promotion)
Store Owned Organizations (Product Development Organizations
Dallas
18. These reach out and sell to - small fashion retailers in surrounding areas - serve as a wholesale selling facility for apparel producers - Better understanding of the local consumer
Personal Shopper
Merchandise/Promotional (Advertising)
Regional Marts
Electronic Retailing (Non-store Retailing)
19. Buying - selling - and planning of merchandise
De
Buyer (Merchandising; Retail Stores)
Merchandisi
Milan (Global Fashion Centers)
20. Focuses on a particular item or product
Promotio
In-store Boutique
Wholesale Warehouse Clubs (Specialty)
Buyer (Merchandising; Retail Stores)
21. Screens the market for the store buyer (represents the buyer) - Group buying- allows for lower prices due to volume buying - Assist with private label- product development sourcing - Assist with foreign buying
Buyers Attend Market
Elements of Dollar Merchandize Plan
Specialty Store
Resident Buyer
22. Manufacturer sells the rights to retail the product - Franchise has the right to use the name and stock the merchandise - Example = Panera
Franchise
Resident Buyer (Path for Buyers)
Branch (Classifications; Department Store
Merchandise Assortment Planning
23. Typically 6 months prior to season
Sources of Merchandise (Buying)
Market Wee
London (Global Fashion Centers)
Hypermarkets (Specialty
24. Store's own label for career and casual sportswear; prices vary (better to moderate)
Private Label
Image (Promotion)
Store Owner (Path for Buyers)
Breadt
25. Tells buyer dollar amount of purchases that can be made - Actual stock- planned stock
Open-to-buy (Dollar Merchandise Plan)
Image (Advertising)
Off-Price Store (Specialty)
Gross Margin Percentage (Dollar Merchandise Plan)
26. Germany - Spain - Eastern Block
New York (Market Centers)
Catalog Showroom (Specialty)
Minor Fashion Industries (Global Fashion Centers)
In-store Boutique
27. Shopping the stores - Using resident buying offices - Vendors - Trade publications - Reporting services - Trade associations - Market research - In-store success
Store within a Store
De
Management Consultants (Consulting Services)
Sources of Information (Retail Merchandising)
28. Additional service offered by resident buying offices- design staff of the buying office develops private label merchandise - Newest services
Market
Two basic kinds of ratail advertising
Product Development
Store Owner (Path for Buyers)
29. Largest portion of promotion budget (approx. 1.3% of sales) - Planning - writing - design - and scheduling of paid announcements
Minor Fashion Industries (Global Fashion Centers)
Market Wee
Factors to be Considered in Editing (Buying)
Advertising
30. Responsible for establishing the store's image
GMM (Merchandising; Retail Stores)
Dollar Merchandise Plan
Some samples may never be mass produced
Chain Store
31. Door-to-door or house parties
Trade Publications (Sources)
Vendors (Sources)
Factors in Selecting a Resource (Buying
Direct Selling (Non-store Retailing)
32. Combine supermarket - appliances - toys - drug store items - apparel - etc. - everything under one roof
Dollar Merchandise Plan
Private Label
Hypermarkets (Specialty
Minor Fashion Industries (Global Fashion Centers)
33. Small area within a store for designers or popular manufacturers
Regional Marts
In-store Boutique
Catalog/Mail Order (Non-store Retai
Shopping the Stores (Sources)
34. Regional center for bridal - evening wear
Dallas
Elements of Dollar Merchandize Plan
Off-Price Store (Specialty)
Market Research (Sources)
35. Manufacturers may not always produce everything they show in regional market (even if orders have been placed) - May not have many new manufacturers
Reporting Services (Sources)
Limitations of regional marts
Some samples may never be mass produced
Business Consultant's Services
36. Must be selected for membership - All couture houses do custom dressmaking but also have ready-to-wear line
Central Buyer (Path for Buyers)
Paris (Global Fashion Centers)
Franchise
Some samples may never be mass produced
37. Completed once the estimated demand has been made - The merchandise plan is both by: Dollar or Merchandise (amount and quantity)
Store Ownership Group
Flagship (Classifications; Department Store)
Limitations of regional marts
Merchandise Assortment Planning
38. Some sample will be altered - To show merchandise in best possible way to accessorize it the way they intended it to be and sometimes on models - Opportunity to develop PR
Some samples may never be mass produced
Dallas
Image (Promotion)
De
39. Focus specifically on product
Store Owned Organizations (Product Development Organizations
Merchandise/Promotional (Advertising)
Look at offerings and need out and refine their line
Merchandise Assortment Planning
40. Sourcing - Logistics related to - importing - Managing information systems
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41. To actually see the merchandise and judge how it will look in store - To find new resources for merchandise - Stores will always carry some traditional vendors But are constantly seeking new sources - Talk to other and get a feel for the trends and
Buyers Attend Market
Shortage (Dollar Merchandise Plan)
Some samples may never be mass produced
Publicity
42. Departments are managed separately - Separate buyers for each department - Extra customer services - Checkout in each department
Department Store (Characteristics)
Turnover (Dollar Merchandise Plan)
Store within a Store
Reporting Services (Sources)
43. Larger orders may allow for...
In-store Boutique
Lower prices
Market
Factors to be Considered in Editing (Buying)
44. WWD - DNR - stores (consumer fashion magazines)
Central Buyer (Path for Buyers)
Trade Publications (Sources)
Dollar Merchandise Plan
London (Global Fashion Centers)
45. Market area - Assists specialized (central) buyer
Costume Designe
In-store Success (Sources
Resident Buyer (Path for Buyers)
Flagship (Classifications; Department Store)
46. Shoplifting - internal theft - inaccurate records
De
Specialty Store
Store Owned Organizations (Product Development Organizations
Shortage (Dollar Merchandise Plan)
47. Store that concentrates on a specific classification of merchandise - Often more clearly defined market - Broad and shallow assortment
Paris (Global Fashion Centers)
Market Wee
Electronic Retailing (Non-store Retailing)
Specialty Store
48. Small operation
Sources of Merchandise (Buying)
London (Global Fashion Centers)
Store Owned Organizations (Product Development Organizations
Store Owner (Path for Buyers)
49. Offer merchandise at prices below recognized levels -Emphasis on self-service - limited services -Volume-oriented
Discount Store (Specialty)
Shortage (Dollar Merchandise Plan)
Advertising
Catalog Showroom (Specialty)
50. Quantity of different items offered
Store Owner (Path for Buyers)
Tokyo (Global Fashion Centers
In-store Success (Sources
De