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Test your basic knowledge |
Fashion Merchandizing
Start Test
Study First
Subjects
:
business-skills
,
industries
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Money left to buy- when merchandise NEEDS to exceed merchandise available
Merchandise Assortment Planning
Advertising
OB
Catalog Showroom (Specialty)
2. Cotton Inc. - Wool Bureau
Trade Associations (Sources)
Factors in Selecting a Resource (Buying
Direct Selling (Non-store Retailing)
Image (Promotion)
3. Manufacturers may not always produce everything they show in regional market (even if orders have been placed) - May not have many new manufacturers
Image (Advertising)
Limitations of regional marts
Vendors (Sources)
Factors to be Considered in Editing (Buying)
4. WWD - DNR - stores (consumer fashion magazines)
Store Owner (Path for Buyers)
Milan (Global Fashion Centers)
Trade Publications (Sources)
Buyers Attend Market
5. Typically 6 months prior to season
Store Ownership Group
Reporting Services (Sources)
Market Wee
De
6. Located in market
Market Wee
Paris (Global Fashion Centers)
Branch (Classifications; Department Store
Using Resident Buying Offices (Sources)
7. These reach out and sell to - small fashion retailers in surrounding areas - serve as a wholesale selling facility for apparel producers - Better understanding of the local consumer
Reporting Services (Sources)
Regional Marts
Dallas
Broad-based Business Consulting Services
8. Mass - staples
Two basic kinds of ratail advertising
Market Research (Sources)
Sources of Information (Retail Merchandising)
Tokyo (Global Fashion Centers
9. Customer makes choices out of a catalog and places order by phone - mail - or at a facility
Resident Buyer (Path for Buyers)
Shortage (Dollar Merchandise Plan)
Catalog/Mail Order (Non-store Retai
Factors to be Considered in Editing (Buying)
10. Largest portion of promotion budget (approx. 1.3% of sales) - Planning - writing - design - and scheduling of paid announcements
Advertising
GMM (Merchandising; Retail Stores)
Buyer (Merchandising; Retail Stores)
Breadt
11. Focuses on a particular item or product
Resident Buyer (Path for Buyers)
Look at offerings and need out and refine their line
Two basic kinds of ratail advertising
Promotio
12. Price - Buying plans - What is selling - Needs of the consumer - Buyer completes order which is then approved by DMM
Factors to be Considered in Editing (Buying)
Using Resident Buying Offices (Sources)
Wholesale Warehouse Clubs (Specialty)
Broad-based Business Consulting Services
13. Sometimes called the 6 month plan - Balances planned stock and planned sales in dollars - Previous 6 months plan is used as a guideline
Dollar Merchandise Plan
Catalog/Mail Order (Non-store Retai
GMM (Merchandising; Retail Stores)
Specialized Store Buyer (Path for Buyers)
14. To actually see the merchandise and judge how it will look in store - To find new resources for merchandise - Stores will always carry some traditional vendors But are constantly seeking new sources - Talk to other and get a feel for the trends and
Two basic kinds of ratail advertising
Dallas
Buyers Attend Market
Off-Price Store (Specialty)
15. Image Merchandise/promotional -advertising agencies bid for client accounts
Wholesale Warehouse Clubs (Specialty)
DMM (Merchandising; Retail Store
Merchandise/Promotional (Advertising)
Two basic kinds of ratail advertising
16. Sourcing - Logistics related to - importing - Managing information systems
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17. Creates fashion looks for magazine phot - shoots - company catalogs - etc.
Stylist
Look at offerings and need out and refine their line
Los Angeles
Trade Publications (Sources)
18. Net sales- total merchandise costs (Allow for overhead taxes and profit)
Wholesale Warehouse Clubs (Specialty)
Milan (Global Fashion Centers)
Gross Margin Percentage (Dollar Merchandise Plan)
Store within a Store
19. Manufacturer sells the rights to retail the product - Franchise has the right to use the name and stock the merchandise - Example = Panera
Franchise
Hypermarkets (Specialty
GMM (Merchandising; Retail Stores)
Los Angeles
20. Merchandising offerings - Appropriate for customers
Buyers Attend Market
Store Owned Organizations (Product Development Organizations
Factors in Selecting a Resource (Buying
Promotio
21. Responsible for several areas
DMM (Merchandising; Retail Store
Dallas
Market Research (Sources)
Market
22. Responsible for a department/area
Store Ownership Group
Off-Price Store (Specialty)
Resident Buyer (Path for Buyers)
Buyer (Merchandising; Retail Stores)
23. Carry merchandise from many manufacturers -Originally owned by manufacturers as a way to get rid of excess merchandise
Merchandise Assortment Planning
Factory Outlet (Specialty)
Stylist
Factors to be Considered in Editing (Buying)
24. Current information on trends
Independently Owed (Product Development Organizations)
Franchise
Discount Store (Specialty)
Reporting Services (Sources)
25. Italian fashion - Knits - Shoes - Menswear
Milan (Global Fashion Centers)
Central Buyer (Path for Buyers)
Merchandise/Promotional (Advertising)
Image (Promotion)
26. Not paid for by the retailer and the retailer doesn't have control over what is said
Trade Publications (Sources)
Publicity
Limitations of regional marts
Independently owned services
27. Specialize in brand and designer name clothing at discounted prices
Specialty Store
Off-Price Store (Specialty)
DMM (Merchandising; Retail Store
De
28. Place where sellers display sample goods and buyers survey and place orders for merchandise which will be delivered later
Central Buyer (Path for Buyers)
Paris (Global Fashion Centers)
Using Resident Buying Offices (Sources)
Market
29. Door-to-door or house parties
Advertising
Direct Selling (Non-store Retailing)
Resident Buyer (Path for Buyers)
Branch (Classifications; Department Store
30. Germany - Spain - Eastern Block
Using Resident Buying Offices (Sources)
Limitations of regional marts
Chain Store
Minor Fashion Industries (Global Fashion Centers)
31. Pay a fee for what are supposed to be wholesale prices
Wholesale Warehouse Clubs (Specialty)
Off-Price Store (Specialty)
Dallas
Branch (Classifications; Department Store
32. Additional service offered by resident buying offices- design staff of the buying office develops private label merchandise - Newest services
Product Development
Buyer (Retail Merchandising)
Overbought
Specialty Store
33. Must be selected for membership - All couture houses do custom dressmaking but also have ready-to-wear line
Limitations of regional marts
Paris (Global Fashion Centers)
Catalog Showroom (Specialty)
Broad-based Business Consulting Services
34. Small area within a store for designers or popular manufacturers
In-store Boutique
Advertising
Chain Store
Flagship (Classifications; Department Store)
35. Figure that tells the frequency with which the stock has been sold and replaced - Goal: increase turn = keep merchandise moving
Turnover (Dollar Merchandise Plan)
Electronic Retailing (Non-store Retailing)
Off-Price Store (Specialty)
DMM (Merchandising; Retail Store
36. Offer merchandise at prices below recognized levels -Emphasis on self-service - limited services -Volume-oriented
In-store Boutique
Store within a Store
Chain Store
Discount Store (Specialty)
37. Menswear
Promotio
Publicity
Chain Store
London (Global Fashion Centers)
38. Ads; focuses on business itself
Look at offerings and need out and refine their line
Image (Advertising)
OB
Private Label
39. Store owner - Specialized store buyer - Central buyer - Resident buyer
Trade Associations (Sources)
Specialty Store
Resident Buyer
Paths for Buyers
40. 2nd largest leasing space available
Catalog/Mail Order (Non-store Retai
Chain Store
Los Angeles
Image (Promotion)
41. Conduct own research
Business Consultant's Services
Buyer (Merchandising; Retail Stores)
Market Research (Sources)
Management Consultants (Consulting Services)
42. Stores are part of an ownership group - Corporation owns a number of autonomously operated retail organizations
Shortage (Dollar Merchandise Plan)
Tokyo (Global Fashion Centers
Store Owned Organizations (Product Development Organizations
Store Ownership Group
43. Buying - selling - and planning of merchandise
Merchandisi
Sources of Information (Retail Merchandising)
Personal Shopper
Off-Price Store (Specialty)
44. Order from catalog and pick up immediately
Buyer (Merchandising; Retail Stores)
Central Buyer (Path for Buyers)
Catalog Showroom (Specialty)
Management Consultants (Consulting Services)
45. Shoplifting - internal theft - inaccurate records
Wholesale Warehouse Clubs (Specialty)
Shortage (Dollar Merchandise Plan)
Merchandise Assortment Planning
Confined merchandis
46. Large number of resources centered in 7th Avenue area - Largest and most important domestically
De
London (Global Fashion Centers)
New York (Market Centers)
Overbought
47. Market trips - Sales reps wh - visit buyer - Catalogs - Resident buying offices - Store-owned resources
Twig (Classifications; Department Store)
Product Development
Sources of Merchandise (Buying)
Business Consultant's Services
48. Focuses on the business itself
Gross Margin Percentage (Dollar Merchandise Plan)
Image (Promotion)
Using Resident Buying Offices (Sources)
Market
49. Focus specifically on product
Merchandise/Promotional (Advertising)
Store Owner (Path for Buyers)
Using Resident Buying Offices (Sources)
Independently owned services
50. Departments are managed separately - Separate buyers for each department - Extra customer services - Checkout in each department
Department Store (Characteristics)
Buyer (Merchandising; Retail Stores)
Market
Image (Promotion)