Test your basic knowledge |

Fashion Merchandizing

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Additional service offered by resident buying offices- design staff of the buying office develops private label merchandise - Newest services






2. Store owner - Specialized store buyer - Central buyer - Resident buyer






3. People who shop for clients






4. Offer merchandise at prices below recognized levels -Emphasis on self-service - limited services -Volume-oriented






5. Screens the market for the store buyer (represents the buyer) - Group buying- allows for lower prices due to volume buying - Assist with private label- product development sourcing - Assist with foreign buying






6. These reach out and sell to - small fashion retailers in surrounding areas - serve as a wholesale selling facility for apparel producers - Better understanding of the local consumer






7. Store that concentrates on a specific classification of merchandise - Often more clearly defined market - Broad and shallow assortment






8. Run by private enterprises - members subscribe for a fee (e.g. Doneger Group)






9. WWD - DNR - stores (consumer fashion magazines)






10. Larger orders may allow for...






11. Typically 6 months prior to season






12. Italian fashion - Knits - Shoes - Menswear






13. Not paid for by the retailer and the retailer doesn't have control over what is said






14. Specialize in brand and designer name clothing at discounted prices






15. Offerings limited to geographical area - Vendor policies (Minimums) - Vendor services (On time shipments)






16. Chain






17. Focuses on management and market research






18. Sales records - Sales people






19. Store's own label for career and casual sportswear; prices vary (better to moderate)






20. Focus specifically on product






21. Shopping the stores - Using resident buying offices - Vendors - Trade publications - Reporting services - Trade associations - Market research - In-store success






22. Manufacturer sells the rights to retail the product - Franchise has the right to use the name and stock the merchandise - Example = Panera






23. To actually see the merchandise and judge how it will look in store - To find new resources for merchandise - Stores will always carry some traditional vendors But are constantly seeking new sources - Talk to other and get a feel for the trends and






24. Serves as group of stores - membership is by invitation only (e.g. Associated Merchandising Corporation)






25. Located in market






26. Market area - Assists specialized (central) buyer






27. Mass - staples






28. Customer makes choices out of a catalog and places order by phone - mail - or at a facility






29. Largest portion of promotion budget (approx. 1.3% of sales) - Planning - writing - design - and scheduling of paid announcements






30. Pay a fee for what are supposed to be wholesale prices






31. Place where sellers display sample goods and buyers survey and place orders for merchandise which will be delivered later






32. Menswear






33. Departments are managed separately - Separate buyers for each department - Extra customer services - Checkout in each department






34. Ads; focuses on business itself






35. Merchandising offerings - Appropriate for customers






36. Variety of low priced merchandise






37. Manufacturers may not always produce everything they show in regional market (even if orders have been placed) - May not have many new manufacturers






38. Order from catalog and pick up immediately






39. Germany - Spain - Eastern Block






40. Store open another facility in a different location - often in suburbs






41. Completed once the estimated demand has been made - The merchandise plan is both by: Dollar or Merchandise (amount and quantity)






42. Sourcing - Logistics related to - importing - Managing information systems

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43. Shoplifting - internal theft - inaccurate records






44. Leased department: rents space to an outside firm which runs the department (makeup counters) -In-store boutique






45. Some sample will be altered - To show merchandise in best possible way to accessorize it the way they intended it to be and sometimes on models - Opportunity to develop PR






46. Responsible for several areas






47. Where store execs are housed






48. Responsible for a department/area






49. Figure that tells the frequency with which the stock has been sold and replaced - Goal: increase turn = keep merchandise moving






50. Focuses on the business itself