Test your basic knowledge |

Fashion Merchandizing

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. To actually see the merchandise and judge how it will look in store - To find new resources for merchandise - Stores will always carry some traditional vendors But are constantly seeking new sources - Talk to other and get a feel for the trends and






2. WWD - DNR - stores (consumer fashion magazines)






3. Management consultants - Technical consultants - Import and export consultants






4. Shoplifting - internal theft - inaccurate records






5. Focus specifically on product






6. Anticipating future needs - Interpreting consumer demand - Evaluating current sales






7. Market trips - Sales reps wh - visit buyer - Catalogs - Resident buying offices - Store-owned resources






8. Most aware of what is selling (bias)






9. Mass - staples






10. Manufacturers Attend Market to...






11. Responsible for a department/area






12. Shopping the stores - Using resident buying offices - Vendors - Trade publications - Reporting services - Trade associations - Market research - In-store success






13. Largest portion of promotion budget (approx. 1.3% of sales) - Planning - writing - design - and scheduling of paid announcements






14. Focuses on management and market research






15. Creates fashion looks for magazine phot - shoots - company catalogs - etc.






16. Selling responsibilities






17. Store that concentrates on a specific classification of merchandise - Often more clearly defined market - Broad and shallow assortment






18. Figure that tells the frequency with which the stock has been sold and replaced - Goal: increase turn = keep merchandise moving






19. Chain






20. Manufacturers may not always produce everything they show in regional market (even if orders have been placed) - May not have many new manufacturers






21. Stores are part of an ownership group - Corporation owns a number of autonomously operated retail organizations






22. These reach out and sell to - small fashion retailers in surrounding areas - serve as a wholesale selling facility for apparel producers - Better understanding of the local consumer






23. Ads; focuses on business itself






24. Offerings limited to geographical area - Vendor policies (Minimums) - Vendor services (On time shipments)






25. Net sales- total merchandise costs (Allow for overhead taxes and profit)






26. Responsible for several areas






27. Not paid for by the retailer and the retailer doesn't have control over what is said






28. 2nd largest leasing space available






29. Cotton Inc. - Wool Bureau






30. When merchandise (inventory and ordered) is GREATER than need






31. People who shop for clients






32. Focuses on a particular item or product






33. Door-to-door or house parties






34. Specialize in brand and designer name clothing at discounted prices






35. Merchandising - Buying - Product Development Organizations






36. Store's own label for career and casual sportswear; prices vary (better to moderate)






37. Additional service offered by resident buying offices- design staff of the buying office develops private label merchandise - Newest services






38. Larger orders may allow for...






39. Combine supermarket - appliances - toys - drug store items - apparel - etc. - everything under one roof






40. Leased department: rents space to an outside firm which runs the department (makeup counters) -In-store boutique






41. Planned sales - Planned stock - Turnover - Average stock - Planned purchases - Shortage - Gross margin percentage - Open-to-buy






42. Some sample will be altered - To show merchandise in best possible way to accessorize it the way they intended it to be and sometimes on models - Opportunity to develop PR






43. Compare what is available from the competition






44. Television or computer shopping






45. Large number of resources centered in 7th Avenue area - Largest and most important domestically






46. Sales records - Sales people






47. Manufacturer sells the rights to retail the product - Franchise has the right to use the name and stock the merchandise - Example = Panera






48. Where store execs are housed






49. Customer makes choices out of a catalog and places order by phone - mail - or at a facility






50. Italian fashion - Knits - Shoes - Menswear