Test your basic knowledge |

Fashion Merchandizing

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Conduct own research






2. Store owner - Specialized store buyer - Central buyer - Resident buyer






3. Focuses on a particular item or product






4. Some sample will be altered - To show merchandise in best possible way to accessorize it the way they intended it to be and sometimes on models - Opportunity to develop PR






5. Departments are managed separately - Separate buyers for each department - Extra customer services - Checkout in each department






6. Chain






7. Shoplifting - internal theft - inaccurate records






8. Door-to-door or house parties






9. Specialize in brand and designer name clothing at discounted prices






10. To actually see the merchandise and judge how it will look in store - To find new resources for merchandise - Stores will always carry some traditional vendors But are constantly seeking new sources - Talk to other and get a feel for the trends and






11. Mass - staples






12. Large number of resources centered in 7th Avenue area - Largest and most important domestically






13. Tells buyer dollar amount of purchases that can be made - Actual stock- planned stock






14. Offerings limited to geographical area - Vendor policies (Minimums) - Vendor services (On time shipments)






15. Compare what is available from the competition






16. Price - Buying plans - What is selling - Needs of the consumer - Buyer completes order which is then approved by DMM






17. Ads; focuses on business itself






18. Merchandising offerings - Appropriate for customers






19. Anticipating future needs - Interpreting consumer demand - Evaluating current sales






20. Located in market






21. Completed once the estimated demand has been made - The merchandise plan is both by: Dollar or Merchandise (amount and quantity)






22. These reach out and sell to - small fashion retailers in surrounding areas - serve as a wholesale selling facility for apparel producers - Better understanding of the local consumer






23. Sometimes called the 6 month plan - Balances planned stock and planned sales in dollars - Previous 6 months plan is used as a guideline






24. Order from catalog and pick up immediately






25. WWD - DNR - stores (consumer fashion magazines)






26. Manufacturers Attend Market to...






27. Largest portion of promotion budget (approx. 1.3% of sales) - Planning - writing - design - and scheduling of paid announcements






28. Offer merchandise at prices below recognized levels -Emphasis on self-service - limited services -Volume-oriented






29. Develops clothing for actors in plays - movies - and television






30. Merchandising - Buying - Product Development Organizations






31. People who shop for clients






32. Place where sellers display sample goods and buyers survey and place orders for merchandise which will be delivered later






33. Carry merchandise from many manufacturers -Originally owned by manufacturers as a way to get rid of excess merchandise






34. Store open another facility in a different location - often in suburbs






35. Customer makes choices out of a catalog and places order by phone - mail - or at a facility






36. Where store execs are housed






37. Money left to buy- when merchandise NEEDS to exceed merchandise available






38. Discounts for early payment - Any discounts available (special buys) - Delivery agreements (especially when goods change ownership) - Services (co-op advertising)






39. Net sales- total merchandise costs (Allow for overhead taxes and profit)






40. Responsible for establishing the store's image






41. Centrally located/organized with merchandising and buying in a central headquarters - Most of the separate stores look alike and carry the same merchandise - Example = Target






42. Focus specifically on product






43. Management consultants - Technical consultants - Import and export consultants






44. Creates fashion looks for magazine phot - shoots - company catalogs - etc.






45. Manufacturer sells the rights to retail the product - Franchise has the right to use the name and stock the merchandise - Example = Panera






46. Shopping the stores - Using resident buying offices - Vendors - Trade publications - Reporting services - Trade associations - Market research - In-store success






47. 2nd largest leasing space available






48. Stores are part of an ownership group - Corporation owns a number of autonomously operated retail organizations






49. Menswear






50. Run by private enterprises - members subscribe for a fee (e.g. Doneger Group)