Test your basic knowledge |

Fashion Merchandizing

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Small operation






2. Quantity of different items offered






3. Store that concentrates on a specific classification of merchandise - Often more clearly defined market - Broad and shallow assortment






4. Management consultants - Technical consultants - Import and export consultants






5. To actually see the merchandise and judge how it will look in store - To find new resources for merchandise - Stores will always carry some traditional vendors But are constantly seeking new sources - Talk to other and get a feel for the trends and






6. Store owner - Specialized store buyer - Central buyer - Resident buyer






7. Responsible for several areas






8. Market area - Assists specialized (central) buyer






9. Larger orders may allow for...






10. Shoplifting - internal theft - inaccurate records






11. Must be selected for membership - All couture houses do custom dressmaking but also have ready-to-wear line






12. Not paid for by the retailer and the retailer doesn't have control over what is said






13. Focus specifically on product






14. Figure that tells the frequency with which the stock has been sold and replaced - Goal: increase turn = keep merchandise moving






15. Television or computer shopping






16. Merchandising offerings - Appropriate for customers






17. Offerings limited to geographical area - Vendor policies (Minimums) - Vendor services (On time shipments)






18. Manufacturer sells the rights to retail the product - Franchise has the right to use the name and stock the merchandise - Example = Panera






19. Carry merchandise from many manufacturers -Originally owned by manufacturers as a way to get rid of excess merchandise






20. Current information on trends






21. Stores are part of an ownership group - Corporation owns a number of autonomously operated retail organizations






22. Departments are managed separately - Separate buyers for each department - Extra customer services - Checkout in each department






23. Store's own label for career and casual sportswear; prices vary (better to moderate)






24. Order from catalog and pick up immediately






25. Pay a fee for what are supposed to be wholesale prices






26. Small area within a store for designers or popular manufacturers






27. Planned sales - Planned stock - Turnover - Average stock - Planned purchases - Shortage - Gross margin percentage - Open-to-buy






28. Manufacturers Attend Market to...






29. Chain






30. Offer merchandise at prices below recognized levels -Emphasis on self-service - limited services -Volume-oriented






31. Focuses on a particular item or product






32. Centrally located/organized with merchandising and buying in a central headquarters - Most of the separate stores look alike and carry the same merchandise - Example = Target






33. These reach out and sell to - small fashion retailers in surrounding areas - serve as a wholesale selling facility for apparel producers - Better understanding of the local consumer






34. Some sample will be altered - To show merchandise in best possible way to accessorize it the way they intended it to be and sometimes on models - Opportunity to develop PR






35. Anticipating future needs - Interpreting consumer demand - Evaluating current sales






36. Leased department: rents space to an outside firm which runs the department (makeup counters) -In-store boutique






37. Screens the market for the store buyer (represents the buyer) - Group buying- allows for lower prices due to volume buying - Assist with private label- product development sourcing - Assist with foreign buying






38. People who shop for clients






39. Most aware of what is selling (bias)






40. Focuses on the business itself






41. Additional service offered by resident buying offices- design staff of the buying office develops private label merchandise - Newest services






42. Mass - staples






43. Price - Buying plans - What is selling - Needs of the consumer - Buyer completes order which is then approved by DMM






44. Image Merchandise/promotional -advertising agencies bid for client accounts






45. Regional center for bridal - evening wear






46. WWD - DNR - stores (consumer fashion magazines)






47. Largest portion of promotion budget (approx. 1.3% of sales) - Planning - writing - design - and scheduling of paid announcements






48. Sales records - Sales people






49. Located in market






50. Responsible for a department/area