Test your basic knowledge |

Fashion Merchandizing

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Stores are part of an ownership group - Corporation owns a number of autonomously operated retail organizations






2. Store that concentrates on a specific classification of merchandise - Often more clearly defined market - Broad and shallow assortment






3. Pay a fee for what are supposed to be wholesale prices






4. Small area within a store for designers or popular manufacturers






5. Offerings limited to geographical area - Vendor policies (Minimums) - Vendor services (On time shipments)






6. Where store execs are housed






7. Market trips - Sales reps wh - visit buyer - Catalogs - Resident buying offices - Store-owned resources






8. Manufacturers may not always produce everything they show in regional market (even if orders have been placed) - May not have many new manufacturers






9. Combine supermarket - appliances - toys - drug store items - apparel - etc. - everything under one roof






10. Focuses on the business itself






11. Responsible for a department/area






12. Number of different items offered






13. Most aware of what is selling (bias)






14. Conduct own research






15. Focuses on management and market research






16. Customer makes choices out of a catalog and places order by phone - mail - or at a facility






17. Small operation






18. 2nd largest leasing space available






19. Small specialized store of a department store






20. Additional service offered by resident buying offices- design staff of the buying office develops private label merchandise - Newest services






21. Run by private enterprises - members subscribe for a fee (e.g. Doneger Group)






22. Tells buyer dollar amount of purchases that can be made - Actual stock- planned stock






23. Responsible for several areas






24. Large number of resources centered in 7th Avenue area - Largest and most important domestically






25. Must be selected for membership - All couture houses do custom dressmaking but also have ready-to-wear line






26. To actually see the merchandise and judge how it will look in store - To find new resources for merchandise - Stores will always carry some traditional vendors But are constantly seeking new sources - Talk to other and get a feel for the trends and






27. Completed once the estimated demand has been made - The merchandise plan is both by: Dollar or Merchandise (amount and quantity)






28. Compare what is available from the competition






29. Television or computer shopping






30. Regional center for bridal - evening wear






31. Quantity of different items offered






32. Money left to buy- when merchandise NEEDS to exceed merchandise available






33. Specialize in brand and designer name clothing at discounted prices






34. Net sales- total merchandise costs (Allow for overhead taxes and profit)






35. Shopping the stores - Using resident buying offices - Vendors - Trade publications - Reporting services - Trade associations - Market research - In-store success






36. Mass - staples






37. These reach out and sell to - small fashion retailers in surrounding areas - serve as a wholesale selling facility for apparel producers - Better understanding of the local consumer






38. Creates fashion looks for magazine phot - shoots - company catalogs - etc.






39. Responsible for establishing the store's image






40. Located in market






41. Some sample will be altered - To show merchandise in best possible way to accessorize it the way they intended it to be and sometimes on models - Opportunity to develop PR






42. Leased department: rents space to an outside firm which runs the department (makeup counters) -In-store boutique






43. Variety of low priced merchandise






44. Shoplifting - internal theft - inaccurate records






45. Merchandising offerings - Appropriate for customers






46. Management consultants - Technical consultants - Import and export consultants






47. Anticipating future needs - Interpreting consumer demand - Evaluating current sales






48. Sometimes called the 6 month plan - Balances planned stock and planned sales in dollars - Previous 6 months plan is used as a guideline






49. Ads; focuses on business itself






50. Menswear