Test your basic knowledge |

Fashion Merchandizing

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Anticipating future needs - Interpreting consumer demand - Evaluating current sales






2. These reach out and sell to - small fashion retailers in surrounding areas - serve as a wholesale selling facility for apparel producers - Better understanding of the local consumer






3. Focuses on management and market research






4. Most aware of what is selling (bias)






5. Small operation






6. Order from catalog and pick up immediately






7. Net sales- total merchandise costs (Allow for overhead taxes and profit)






8. Image Merchandise/promotional -advertising agencies bid for client accounts






9. Responsible for several areas






10. Typically 6 months prior to season






11. Develops clothing for actors in plays - movies - and television






12. Responsible for establishing the store's image






13. Responsible for a department/area






14. Small area within a store for designers or popular manufacturers






15. Regional center for bridal - evening wear






16. Store that concentrates on a specific classification of merchandise - Often more clearly defined market - Broad and shallow assortment






17. Centrally located/organized with merchandising and buying in a central headquarters - Most of the separate stores look alike and carry the same merchandise - Example = Target






18. Customer makes choices out of a catalog and places order by phone - mail - or at a facility






19. WWD - DNR - stores (consumer fashion magazines)






20. Offerings limited to geographical area - Vendor policies (Minimums) - Vendor services (On time shipments)






21. Not paid for by the retailer and the retailer doesn't have control over what is said






22. Manufacturers Attend Market to...






23. Store owner - Specialized store buyer - Central buyer - Resident buyer






24. Menswear






25. People who shop for clients






26. Quantity of different items offered






27. Focuses on a particular item or product






28. Pay a fee for what are supposed to be wholesale prices






29. Additional service offered by resident buying offices- design staff of the buying office develops private label merchandise - Newest services






30. Germany - Spain - Eastern Block






31. Combine supermarket - appliances - toys - drug store items - apparel - etc. - everything under one roof






32. Shopping the stores - Using resident buying offices - Vendors - Trade publications - Reporting services - Trade associations - Market research - In-store success






33. Television or computer shopping






34. Must be selected for membership - All couture houses do custom dressmaking but also have ready-to-wear line






35. Focus specifically on product






36. Some sample will be altered - To show merchandise in best possible way to accessorize it the way they intended it to be and sometimes on models - Opportunity to develop PR






37. Buying - selling - and planning of merchandise






38. When merchandise (inventory and ordered) is GREATER than need






39. Specialize in brand and designer name clothing at discounted prices






40. Serves as group of stores - membership is by invitation only (e.g. Associated Merchandising Corporation)






41. Store open another facility in a different location - often in suburbs






42. Large number of resources centered in 7th Avenue area - Largest and most important domestically






43. Discounts for early payment - Any discounts available (special buys) - Delivery agreements (especially when goods change ownership) - Services (co-op advertising)






44. Focuses on the business itself






45. Chain






46. Number of different items offered






47. Management consultants - Technical consultants - Import and export consultants






48. Store's own label for career and casual sportswear; prices vary (better to moderate)






49. Selling responsibilities






50. Ads; focuses on business itself