Test your basic knowledge |

Fashion Merchandizing

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Focuses on management and market research






2. Run by private enterprises - members subscribe for a fee (e.g. Doneger Group)






3. Manufacturer sells the rights to retail the product - Franchise has the right to use the name and stock the merchandise - Example = Panera






4. Image Merchandise/promotional -advertising agencies bid for client accounts






5. Conduct own research






6. People who shop for clients






7. Regional center for bridal - evening wear






8. Manufacturers may not always produce everything they show in regional market (even if orders have been placed) - May not have many new manufacturers






9. Completed once the estimated demand has been made - The merchandise plan is both by: Dollar or Merchandise (amount and quantity)






10. Large number of resources centered in 7th Avenue area - Largest and most important domestically






11. Centrally located/organized with merchandising and buying in a central headquarters - Most of the separate stores look alike and carry the same merchandise - Example = Target






12. Television or computer shopping






13. Larger orders may allow for...






14. Specialize in brand and designer name clothing at discounted prices






15. Largest portion of promotion budget (approx. 1.3% of sales) - Planning - writing - design - and scheduling of paid announcements






16. Located in market






17. Merchandising - Buying - Product Development Organizations






18. Customer makes choices out of a catalog and places order by phone - mail - or at a facility






19. 2nd largest leasing space available






20. Compare what is available from the competition






21. Store owner - Specialized store buyer - Central buyer - Resident buyer






22. Current information on trends






23. Italian fashion - Knits - Shoes - Menswear






24. Most aware of what is selling (bias)






25. Store's own label for career and casual sportswear; prices vary (better to moderate)






26. To actually see the merchandise and judge how it will look in store - To find new resources for merchandise - Stores will always carry some traditional vendors But are constantly seeking new sources - Talk to other and get a feel for the trends and






27. Store that concentrates on a specific classification of merchandise - Often more clearly defined market - Broad and shallow assortment






28. Sales records - Sales people






29. Develops clothing for actors in plays - movies - and television






30. Stores are part of an ownership group - Corporation owns a number of autonomously operated retail organizations






31. Small specialized store of a department store






32. Merchandising offerings - Appropriate for customers






33. Shopping the stores - Using resident buying offices - Vendors - Trade publications - Reporting services - Trade associations - Market research - In-store success






34. Creates fashion looks for magazine phot - shoots - company catalogs - etc.






35. Figure that tells the frequency with which the stock has been sold and replaced - Goal: increase turn = keep merchandise moving






36. Offer merchandise at prices below recognized levels -Emphasis on self-service - limited services -Volume-oriented






37. Germany - Spain - Eastern Block






38. Leased department: rents space to an outside firm which runs the department (makeup counters) -In-store boutique






39. Serves as group of stores - membership is by invitation only (e.g. Associated Merchandising Corporation)






40. Some sample will be altered - To show merchandise in best possible way to accessorize it the way they intended it to be and sometimes on models - Opportunity to develop PR






41. Anticipating future needs - Interpreting consumer demand - Evaluating current sales






42. Number of different items offered






43. These reach out and sell to - small fashion retailers in surrounding areas - serve as a wholesale selling facility for apparel producers - Better understanding of the local consumer






44. Pay a fee for what are supposed to be wholesale prices






45. Place where sellers display sample goods and buyers survey and place orders for merchandise which will be delivered later






46. Price - Buying plans - What is selling - Needs of the consumer - Buyer completes order which is then approved by DMM






47. Order from catalog and pick up immediately






48. Management consultants - Technical consultants - Import and export consultants






49. Responsible for several areas






50. Mass - staples