Test your basic knowledge |

Fashion Merchandizing

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Management consultants - Technical consultants - Import and export consultants






2. Departments are managed separately - Separate buyers for each department - Extra customer services - Checkout in each department






3. Image Merchandise/promotional -advertising agencies bid for client accounts






4. When merchandise (inventory and ordered) is GREATER than need






5. Additional service offered by resident buying offices- design staff of the buying office develops private label merchandise - Newest services






6. Responsible for a department/area






7. Sales records - Sales people






8. Responsible for several areas






9. Responsible for establishing the store's image






10. Combine supermarket - appliances - toys - drug store items - apparel - etc. - everything under one roof






11. Focuses on management and market research






12. Buying - selling - and planning of merchandise






13. Focus specifically on product






14. Mass - staples






15. Offer merchandise at prices below recognized levels -Emphasis on self-service - limited services -Volume-oriented






16. Centrally located/organized with merchandising and buying in a central headquarters - Most of the separate stores look alike and carry the same merchandise - Example = Target






17. Pay a fee for what are supposed to be wholesale prices






18. Merchandising - Buying - Product Development Organizations






19. Store's own label for career and casual sportswear; prices vary (better to moderate)






20. Variety of low priced merchandise






21. Shopping the stores - Using resident buying offices - Vendors - Trade publications - Reporting services - Trade associations - Market research - In-store success






22. Store that concentrates on a specific classification of merchandise - Often more clearly defined market - Broad and shallow assortment






23. Some sample will be altered - To show merchandise in best possible way to accessorize it the way they intended it to be and sometimes on models - Opportunity to develop PR






24. Specialize in brand and designer name clothing at discounted prices






25. Cotton Inc. - Wool Bureau






26. Tells buyer dollar amount of purchases that can be made - Actual stock- planned stock






27. Largest portion of promotion budget (approx. 1.3% of sales) - Planning - writing - design - and scheduling of paid announcements






28. Leased department: rents space to an outside firm which runs the department (makeup counters) -In-store boutique






29. Selling responsibilities






30. Figure that tells the frequency with which the stock has been sold and replaced - Goal: increase turn = keep merchandise moving






31. Market area - Assists specialized (central) buyer






32. Offerings limited to geographical area - Vendor policies (Minimums) - Vendor services (On time shipments)






33. WWD - DNR - stores (consumer fashion magazines)






34. Not paid for by the retailer and the retailer doesn't have control over what is said






35. Customer makes choices out of a catalog and places order by phone - mail - or at a facility






36. Anticipating future needs - Interpreting consumer demand - Evaluating current sales






37. Market trips - Sales reps wh - visit buyer - Catalogs - Resident buying offices - Store-owned resources






38. Run by private enterprises - members subscribe for a fee (e.g. Doneger Group)






39. Focuses on the business itself






40. Screens the market for the store buyer (represents the buyer) - Group buying- allows for lower prices due to volume buying - Assist with private label- product development sourcing - Assist with foreign buying






41. Ads; focuses on business itself






42. Order from catalog and pick up immediately






43. Shoplifting - internal theft - inaccurate records






44. Store owner - Specialized store buyer - Central buyer - Resident buyer






45. 2nd largest leasing space available






46. Merchandising offerings - Appropriate for customers






47. Net sales- total merchandise costs (Allow for overhead taxes and profit)






48. Creates fashion looks for magazine phot - shoots - company catalogs - etc.






49. Manufacturer sells the rights to retail the product - Franchise has the right to use the name and stock the merchandise - Example = Panera






50. Money left to buy- when merchandise NEEDS to exceed merchandise available