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Fashion Merchandizing

Instructions:
  • Answer 50 questions in 15 minutes.
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  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Market trips - Sales reps wh - visit buyer - Catalogs - Resident buying offices - Store-owned resources






2. Manufacturers may not always produce everything they show in regional market (even if orders have been placed) - May not have many new manufacturers






3. Sometimes called the 6 month plan - Balances planned stock and planned sales in dollars - Previous 6 months plan is used as a guideline






4. These reach out and sell to - small fashion retailers in surrounding areas - serve as a wholesale selling facility for apparel producers - Better understanding of the local consumer






5. Must be selected for membership - All couture houses do custom dressmaking but also have ready-to-wear line






6. Selling responsibilities






7. Most aware of what is selling (bias)






8. Specialize in brand and designer name clothing at discounted prices






9. Door-to-door or house parties






10. Sales records - Sales people






11. Quantity of different items offered






12. WWD - DNR - stores (consumer fashion magazines)






13. Manufacturers Attend Market to...






14. Germany - Spain - Eastern Block






15. Stores are part of an ownership group - Corporation owns a number of autonomously operated retail organizations






16. Departments are managed separately - Separate buyers for each department - Extra customer services - Checkout in each department






17. Develops clothing for actors in plays - movies - and television






18. Where store execs are housed






19. Shoplifting - internal theft - inaccurate records






20. Creates fashion looks for magazine phot - shoots - company catalogs - etc.






21. Store that concentrates on a specific classification of merchandise - Often more clearly defined market - Broad and shallow assortment






22. Shopping the stores - Using resident buying offices - Vendors - Trade publications - Reporting services - Trade associations - Market research - In-store success






23. Completed once the estimated demand has been made - The merchandise plan is both by: Dollar or Merchandise (amount and quantity)






24. Responsible for a department/area






25. Combine supermarket - appliances - toys - drug store items - apparel - etc. - everything under one roof






26. Ads; focuses on business itself






27. Menswear






28. Small area within a store for designers or popular manufacturers






29. Typically 6 months prior to season






30. Small operation






31. Chain






32. Not paid for by the retailer and the retailer doesn't have control over what is said






33. Price - Buying plans - What is selling - Needs of the consumer - Buyer completes order which is then approved by DMM






34. Discounts for early payment - Any discounts available (special buys) - Delivery agreements (especially when goods change ownership) - Services (co-op advertising)






35. Place where sellers display sample goods and buyers survey and place orders for merchandise which will be delivered later






36. Focuses on a particular item or product






37. Large number of resources centered in 7th Avenue area - Largest and most important domestically






38. Planned sales - Planned stock - Turnover - Average stock - Planned purchases - Shortage - Gross margin percentage - Open-to-buy






39. Conduct own research






40. To actually see the merchandise and judge how it will look in store - To find new resources for merchandise - Stores will always carry some traditional vendors But are constantly seeking new sources - Talk to other and get a feel for the trends and






41. Focuses on management and market research






42. Net sales- total merchandise costs (Allow for overhead taxes and profit)






43. Focuses on the business itself






44. Current information on trends






45. Additional service offered by resident buying offices- design staff of the buying office develops private label merchandise - Newest services






46. Offerings limited to geographical area - Vendor policies (Minimums) - Vendor services (On time shipments)






47. Small specialized store of a department store






48. Pay a fee for what are supposed to be wholesale prices






49. Order from catalog and pick up immediately






50. Largest portion of promotion budget (approx. 1.3% of sales) - Planning - writing - design - and scheduling of paid announcements







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Can you answer 50 questions in 15 minutes?


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