Test your basic knowledge |

Fashion Merchandizing

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Leased department: rents space to an outside firm which runs the department (makeup counters) -In-store boutique






2. Market trips - Sales reps wh - visit buyer - Catalogs - Resident buying offices - Store-owned resources






3. Germany - Spain - Eastern Block






4. Sourcing - Logistics related to - importing - Managing information systems


5. Responsible for establishing the store's image






6. Pay a fee for what are supposed to be wholesale prices






7. Focuses on a particular item or product






8. Current information on trends






9. Place where sellers display sample goods and buyers survey and place orders for merchandise which will be delivered later






10. Price - Buying plans - What is selling - Needs of the consumer - Buyer completes order which is then approved by DMM






11. Manufacturers Attend Market to...






12. WWD - DNR - stores (consumer fashion magazines)






13. Responsible for several areas






14. Store owner - Specialized store buyer - Central buyer - Resident buyer






15. Focus specifically on product






16. Where store execs are housed






17. Small area within a store for designers or popular manufacturers






18. Most aware of what is selling (bias)






19. Stores are part of an ownership group - Corporation owns a number of autonomously operated retail organizations






20. Figure that tells the frequency with which the stock has been sold and replaced - Goal: increase turn = keep merchandise moving






21. Centrally located/organized with merchandising and buying in a central headquarters - Most of the separate stores look alike and carry the same merchandise - Example = Target






22. Additional service offered by resident buying offices- design staff of the buying office develops private label merchandise - Newest services






23. Customer makes choices out of a catalog and places order by phone - mail - or at a facility






24. 2nd largest leasing space available






25. Screens the market for the store buyer (represents the buyer) - Group buying- allows for lower prices due to volume buying - Assist with private label- product development sourcing - Assist with foreign buying






26. Shoplifting - internal theft - inaccurate records






27. People who shop for clients






28. Carry merchandise from many manufacturers -Originally owned by manufacturers as a way to get rid of excess merchandise






29. Number of different items offered






30. Menswear






31. Large number of resources centered in 7th Avenue area - Largest and most important domestically






32. Focuses on management and market research






33. Ads; focuses on business itself






34. Order from catalog and pick up immediately






35. Run by private enterprises - members subscribe for a fee (e.g. Doneger Group)






36. Develops clothing for actors in plays - movies - and television






37. Manufacturer sells the rights to retail the product - Franchise has the right to use the name and stock the merchandise - Example = Panera






38. Regional center for bridal - evening wear






39. Management consultants - Technical consultants - Import and export consultants






40. Sales records - Sales people






41. Image Merchandise/promotional -advertising agencies bid for client accounts






42. Sometimes called the 6 month plan - Balances planned stock and planned sales in dollars - Previous 6 months plan is used as a guideline






43. Serves as group of stores - membership is by invitation only (e.g. Associated Merchandising Corporation)






44. Manufacturers may not always produce everything they show in regional market (even if orders have been placed) - May not have many new manufacturers






45. Responsible for a department/area






46. Italian fashion - Knits - Shoes - Menswear






47. Selling responsibilities






48. Typically 6 months prior to season






49. Net sales- total merchandise costs (Allow for overhead taxes and profit)






50. Largest portion of promotion budget (approx. 1.3% of sales) - Planning - writing - design - and scheduling of paid announcements