Test your basic knowledge |

Fashion Merchandizing

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Mass - staples






2. These reach out and sell to - small fashion retailers in surrounding areas - serve as a wholesale selling facility for apparel producers - Better understanding of the local consumer






3. Store that concentrates on a specific classification of merchandise - Often more clearly defined market - Broad and shallow assortment






4. Small operation






5. Sourcing - Logistics related to - importing - Managing information systems

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6. Menswear






7. People who shop for clients






8. Market area - Assists specialized (central) buyer






9. Price - Buying plans - What is selling - Needs of the consumer - Buyer completes order which is then approved by DMM






10. Market trips - Sales reps wh - visit buyer - Catalogs - Resident buying offices - Store-owned resources






11. Offerings limited to geographical area - Vendor policies (Minimums) - Vendor services (On time shipments)






12. Some sample will be altered - To show merchandise in best possible way to accessorize it the way they intended it to be and sometimes on models - Opportunity to develop PR






13. Pay a fee for what are supposed to be wholesale prices






14. Additional service offered by resident buying offices- design staff of the buying office develops private label merchandise - Newest services






15. Net sales- total merchandise costs (Allow for overhead taxes and profit)






16. Buying - selling - and planning of merchandise






17. Figure that tells the frequency with which the stock has been sold and replaced - Goal: increase turn = keep merchandise moving






18. Located in market






19. Discounts for early payment - Any discounts available (special buys) - Delivery agreements (especially when goods change ownership) - Services (co-op advertising)






20. To actually see the merchandise and judge how it will look in store - To find new resources for merchandise - Stores will always carry some traditional vendors But are constantly seeking new sources - Talk to other and get a feel for the trends and






21. Creates fashion looks for magazine phot - shoots - company catalogs - etc.






22. Sales records - Sales people






23. Focuses on the business itself






24. Customer makes choices out of a catalog and places order by phone - mail - or at a facility






25. Not paid for by the retailer and the retailer doesn't have control over what is said






26. Small area within a store for designers or popular manufacturers






27. Shoplifting - internal theft - inaccurate records






28. Quantity of different items offered






29. Focus specifically on product






30. Centrally located/organized with merchandising and buying in a central headquarters - Most of the separate stores look alike and carry the same merchandise - Example = Target






31. Image Merchandise/promotional -advertising agencies bid for client accounts






32. Screens the market for the store buyer (represents the buyer) - Group buying- allows for lower prices due to volume buying - Assist with private label- product development sourcing - Assist with foreign buying






33. Responsible for several areas






34. Conduct own research






35. Offer merchandise at prices below recognized levels -Emphasis on self-service - limited services -Volume-oriented






36. Place where sellers display sample goods and buyers survey and place orders for merchandise which will be delivered later






37. Television or computer shopping






38. Largest portion of promotion budget (approx. 1.3% of sales) - Planning - writing - design - and scheduling of paid announcements






39. Current information on trends






40. Large number of resources centered in 7th Avenue area - Largest and most important domestically






41. When merchandise (inventory and ordered) is GREATER than need






42. Larger orders may allow for...






43. Most aware of what is selling (bias)






44. Store owner - Specialized store buyer - Central buyer - Resident buyer






45. Merchandising offerings - Appropriate for customers






46. Ads; focuses on business itself






47. Management consultants - Technical consultants - Import and export consultants






48. Manufacturer sells the rights to retail the product - Franchise has the right to use the name and stock the merchandise - Example = Panera






49. Stores are part of an ownership group - Corporation owns a number of autonomously operated retail organizations






50. Number of different items offered