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Fashion Merchandizing

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Merchandising offerings - Appropriate for customers






2. Focuses on the business itself






3. Most aware of what is selling (bias)






4. Image Merchandise/promotional -advertising agencies bid for client accounts






5. Additional service offered by resident buying offices- design staff of the buying office develops private label merchandise - Newest services






6. Merchandising - Buying - Product Development Organizations






7. Run by private enterprises - members subscribe for a fee (e.g. Doneger Group)






8. Must be selected for membership - All couture houses do custom dressmaking but also have ready-to-wear line






9. Small operation






10. Focuses on management and market research






11. Responsible for several areas






12. Sourcing - Logistics related to - importing - Managing information systems

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13. Screens the market for the store buyer (represents the buyer) - Group buying- allows for lower prices due to volume buying - Assist with private label- product development sourcing - Assist with foreign buying






14. Serves as group of stores - membership is by invitation only (e.g. Associated Merchandising Corporation)






15. Mass - staples






16. Shoplifting - internal theft - inaccurate records






17. Carry merchandise from many manufacturers -Originally owned by manufacturers as a way to get rid of excess merchandise






18. 2nd largest leasing space available






19. Figure that tells the frequency with which the stock has been sold and replaced - Goal: increase turn = keep merchandise moving






20. Net sales- total merchandise costs (Allow for overhead taxes and profit)






21. Some sample will be altered - To show merchandise in best possible way to accessorize it the way they intended it to be and sometimes on models - Opportunity to develop PR






22. Creates fashion looks for magazine phot - shoots - company catalogs - etc.






23. Sales records - Sales people






24. Offer merchandise at prices below recognized levels -Emphasis on self-service - limited services -Volume-oriented






25. Price - Buying plans - What is selling - Needs of the consumer - Buyer completes order which is then approved by DMM






26. Responsible for establishing the store's image






27. Current information on trends






28. Cotton Inc. - Wool Bureau






29. Store that concentrates on a specific classification of merchandise - Often more clearly defined market - Broad and shallow assortment






30. Germany - Spain - Eastern Block






31. Stores are part of an ownership group - Corporation owns a number of autonomously operated retail organizations






32. Manufacturers Attend Market to...






33. Chain






34. Responsible for a department/area






35. Specialize in brand and designer name clothing at discounted prices






36. When merchandise (inventory and ordered) is GREATER than need






37. Money left to buy- when merchandise NEEDS to exceed merchandise available






38. Menswear






39. Market trips - Sales reps wh - visit buyer - Catalogs - Resident buying offices - Store-owned resources






40. Store open another facility in a different location - often in suburbs






41. Anticipating future needs - Interpreting consumer demand - Evaluating current sales






42. WWD - DNR - stores (consumer fashion magazines)






43. Variety of low priced merchandise






44. Selling responsibilities






45. People who shop for clients






46. Market area - Assists specialized (central) buyer






47. Focuses on a particular item or product






48. Store's own label for career and casual sportswear; prices vary (better to moderate)






49. Located in market






50. To actually see the merchandise and judge how it will look in store - To find new resources for merchandise - Stores will always carry some traditional vendors But are constantly seeking new sources - Talk to other and get a feel for the trends and







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Can you answer 50 questions in 15 minutes?


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