Test your basic knowledge |

Fashion Merchandizing

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Mass - staples






2. Creates fashion looks for magazine phot - shoots - company catalogs - etc.






3. Focuses on the business itself






4. Shopping the stores - Using resident buying offices - Vendors - Trade publications - Reporting services - Trade associations - Market research - In-store success






5. Some sample will be altered - To show merchandise in best possible way to accessorize it the way they intended it to be and sometimes on models - Opportunity to develop PR






6. Additional service offered by resident buying offices- design staff of the buying office develops private label merchandise - Newest services






7. Specialize in brand and designer name clothing at discounted prices






8. Not paid for by the retailer and the retailer doesn't have control over what is said






9. Cotton Inc. - Wool Bureau






10. Image Merchandise/promotional -advertising agencies bid for client accounts






11. Anticipating future needs - Interpreting consumer demand - Evaluating current sales






12. Small area within a store for designers or popular manufacturers






13. Number of different items offered






14. Money left to buy- when merchandise NEEDS to exceed merchandise available






15. Merchandising - Buying - Product Development Organizations






16. Shoplifting - internal theft - inaccurate records






17. Focuses on management and market research






18. Largest portion of promotion budget (approx. 1.3% of sales) - Planning - writing - design - and scheduling of paid announcements






19. Offerings limited to geographical area - Vendor policies (Minimums) - Vendor services (On time shipments)






20. Run by private enterprises - members subscribe for a fee (e.g. Doneger Group)






21. Germany - Spain - Eastern Block






22. Completed once the estimated demand has been made - The merchandise plan is both by: Dollar or Merchandise (amount and quantity)






23. Merchandising offerings - Appropriate for customers






24. Manufacturers Attend Market to...






25. Variety of low priced merchandise






26. Place where sellers display sample goods and buyers survey and place orders for merchandise which will be delivered later






27. Manufacturers may not always produce everything they show in regional market (even if orders have been placed) - May not have many new manufacturers






28. Focuses on a particular item or product






29. Screens the market for the store buyer (represents the buyer) - Group buying- allows for lower prices due to volume buying - Assist with private label- product development sourcing - Assist with foreign buying






30. Offer merchandise at prices below recognized levels -Emphasis on self-service - limited services -Volume-oriented






31. Price - Buying plans - What is selling - Needs of the consumer - Buyer completes order which is then approved by DMM






32. Market trips - Sales reps wh - visit buyer - Catalogs - Resident buying offices - Store-owned resources






33. Leased department: rents space to an outside firm which runs the department (makeup counters) -In-store boutique






34. Small operation






35. When merchandise (inventory and ordered) is GREATER than need






36. Buying - selling - and planning of merchandise






37. Must be selected for membership - All couture houses do custom dressmaking but also have ready-to-wear line






38. 2nd largest leasing space available






39. Planned sales - Planned stock - Turnover - Average stock - Planned purchases - Shortage - Gross margin percentage - Open-to-buy






40. Focus specifically on product






41. Selling responsibilities






42. Net sales- total merchandise costs (Allow for overhead taxes and profit)






43. Door-to-door or house parties






44. Sales records - Sales people






45. Order from catalog and pick up immediately






46. Store that concentrates on a specific classification of merchandise - Often more clearly defined market - Broad and shallow assortment






47. Television or computer shopping






48. Figure that tells the frequency with which the stock has been sold and replaced - Goal: increase turn = keep merchandise moving






49. Tells buyer dollar amount of purchases that can be made - Actual stock- planned stock






50. Develops clothing for actors in plays - movies - and television