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Test your basic knowledge |
Fashion Merchandizing
Start Test
Study First
Subjects
:
business-skills
,
industries
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Focuses on management and market research
Electronic Retailing (Non-store Retailing)
Broad-based Business Consulting Services
Management Consultants (Consulting Services)
In-store Success (Sources
2. Run by private enterprises - members subscribe for a fee (e.g. Doneger Group)
Milan (Global Fashion Centers)
Independently Owed (Product Development Organizations)
Discount Store (Specialty)
Direct Selling (Non-store Retailing)
3. Manufacturer sells the rights to retail the product - Franchise has the right to use the name and stock the merchandise - Example = Panera
Dallas
Management Consultants (Consulting Services)
Vendors (Sources)
Franchise
4. Image Merchandise/promotional -advertising agencies bid for client accounts
Two basic kinds of ratail advertising
Dallas
Independently owned services
Department Store (Characteristics)
5. Conduct own research
Franchise
Department Store (Characteristics)
Market Research (Sources)
De
6. People who shop for clients
Shortage (Dollar Merchandise Plan)
Personal Shopper
Branch (Classifications; Department Store
Limitations of regional marts
7. Regional center for bridal - evening wear
Dallas
Factory Outlet (Specialty)
Reporting Services (Sources)
Los Angeles
8. Manufacturers may not always produce everything they show in regional market (even if orders have been placed) - May not have many new manufacturers
Shopping the Stores (Sources)
Dallas
Limitations of regional marts
Look at offerings and need out and refine their line
9. Completed once the estimated demand has been made - The merchandise plan is both by: Dollar or Merchandise (amount and quantity)
Merchandise Assortment Planning
De
New York (Market Centers)
Chain Store
10. Large number of resources centered in 7th Avenue area - Largest and most important domestically
New York (Market Centers)
Breadt
Buyer (Retail Merchandising)
Factors to be Considered in Editing (Buying)
11. Centrally located/organized with merchandising and buying in a central headquarters - Most of the separate stores look alike and carry the same merchandise - Example = Target
OB
Chain Store
Market
Sources of Merchandise (Buying)
12. Television or computer shopping
Store Owner (Path for Buyers)
Electronic Retailing (Non-store Retailing)
Buyer (Merchandising; Retail Stores)
Turnover (Dollar Merchandise Plan)
13. Larger orders may allow for...
Breadt
In-store Boutique
Independently Owed (Product Development Organizations)
Lower prices
14. Specialize in brand and designer name clothing at discounted prices
Off-Price Store (Specialty)
Stylist
Business Consultant's Services
Turnover (Dollar Merchandise Plan)
15. Largest portion of promotion budget (approx. 1.3% of sales) - Planning - writing - design - and scheduling of paid announcements
Direct Selling (Non-store Retailing)
Gross Margin Percentage (Dollar Merchandise Plan)
London (Global Fashion Centers)
Advertising
16. Located in market
Using Resident Buying Offices (Sources)
Trade Publications (Sources)
Dallas
Factors in Selecting a Resource (Buying
17. Merchandising - Buying - Product Development Organizations
Store Owned Organizations (Product Development Organizations
Gross Margin Percentage (Dollar Merchandise Plan)
Sources of Information (Retail Merchandising)
Independently owned services
18. Customer makes choices out of a catalog and places order by phone - mail - or at a facility
Image (Promotion)
New York (Market Centers)
De
Catalog/Mail Order (Non-store Retai
19. 2nd largest leasing space available
Trade Publications (Sources)
Image (Promotion)
Los Angeles
Catalog Showroom (Specialty)
20. Compare what is available from the competition
Factors to be Considered in Editing (Buying)
Shopping the Stores (Sources)
Merchandise/Promotional (Advertising)
Merchandisi
21. Store owner - Specialized store buyer - Central buyer - Resident buyer
Paths for Buyers
Personal Shopper
GMM (Merchandising; Retail Stores)
Franchise
22. Current information on trends
Store within a Store
Shopping the Stores (Sources)
Dollar Merchandise Plan
Reporting Services (Sources)
23. Italian fashion - Knits - Shoes - Menswear
Milan (Global Fashion Centers)
Stylist
GMM (Merchandising; Retail Stores)
Two basic kinds of ratail advertising
24. Most aware of what is selling (bias)
Vendors (Sources)
Regional Marts
Overbought
Variety Store (Specialty)
25. Store's own label for career and casual sportswear; prices vary (better to moderate)
Gross Margin Percentage (Dollar Merchandise Plan)
Private Label
Trade Publications (Sources)
Factors in Selecting a Resource (Buying
26. To actually see the merchandise and judge how it will look in store - To find new resources for merchandise - Stores will always carry some traditional vendors But are constantly seeking new sources - Talk to other and get a feel for the trends and
Buyer (Retail Merchandising)
Personal Shopper
Buyers Attend Market
Advertising
27. Store that concentrates on a specific classification of merchandise - Often more clearly defined market - Broad and shallow assortment
Off-Price Store (Specialty)
Specialty Store
Direct Selling (Non-store Retailing)
Private Label
28. Sales records - Sales people
Breadt
Merchandise/Promotional (Advertising)
Product Development
In-store Success (Sources
29. Develops clothing for actors in plays - movies - and television
Regional Marts
Lower prices
Stylist
Costume Designe
30. Stores are part of an ownership group - Corporation owns a number of autonomously operated retail organizations
Store Ownership Group
Discount Store (Specialty)
Chain Store
Merchandise/Promotional (Advertising)
31. Small specialized store of a department store
Paths for Buyers
Lower prices
Twig (Classifications; Department Store)
Product Development
32. Merchandising offerings - Appropriate for customers
GMM (Merchandising; Retail Stores)
Specialty Store
Buyers Attend Market
Factors in Selecting a Resource (Buying
33. Shopping the stores - Using resident buying offices - Vendors - Trade publications - Reporting services - Trade associations - Market research - In-store success
Sources of Information (Retail Merchandising)
Electronic Retailing (Non-store Retailing)
Los Angeles
Turnover (Dollar Merchandise Plan)
34. Creates fashion looks for magazine phot - shoots - company catalogs - etc.
Regional Marts
Store Owner (Path for Buyers)
Market
Stylist
35. Figure that tells the frequency with which the stock has been sold and replaced - Goal: increase turn = keep merchandise moving
Resident Buyer
Turnover (Dollar Merchandise Plan)
Lower prices
Factory Outlet (Specialty)
36. Offer merchandise at prices below recognized levels -Emphasis on self-service - limited services -Volume-oriented
Open-to-buy (Dollar Merchandise Plan)
Los Angeles
Two basic kinds of ratail advertising
Discount Store (Specialty)
37. Germany - Spain - Eastern Block
Trade Associations (Sources)
Private Label
Two basic kinds of ratail advertising
Minor Fashion Industries (Global Fashion Centers)
38. Leased department: rents space to an outside firm which runs the department (makeup counters) -In-store boutique
Lower prices
Business Consultant's Services
Sources of Information (Retail Merchandising)
Store within a Store
39. Serves as group of stores - membership is by invitation only (e.g. Associated Merchandising Corporation)
Broad-based Business Consulting Services
Store Owned Organizations (Product Development Organizations
Specialty Store
Breadt
40. Some sample will be altered - To show merchandise in best possible way to accessorize it the way they intended it to be and sometimes on models - Opportunity to develop PR
Confined merchandis
Using Resident Buying Offices (Sources)
Some samples may never be mass produced
Shortage (Dollar Merchandise Plan)
41. Anticipating future needs - Interpreting consumer demand - Evaluating current sales
Buyer (Retail Merchandising)
Independently Owed (Product Development Organizations)
Turnover (Dollar Merchandise Plan)
Specialized Store Buyer (Path for Buyers)
42. Number of different items offered
Breadt
Broad-based Business Consulting Services
London (Global Fashion Centers)
Dollar Merchandise Plan
43. These reach out and sell to - small fashion retailers in surrounding areas - serve as a wholesale selling facility for apparel producers - Better understanding of the local consumer
Merchandise/Promotional (Advertising)
Regional Marts
Gross Margin Percentage (Dollar Merchandise Plan)
Broad-based Business Consulting Services
44. Pay a fee for what are supposed to be wholesale prices
Wholesale Warehouse Clubs (Specialty)
Stylist
Promotio
Department Store (Characteristics)
45. Place where sellers display sample goods and buyers survey and place orders for merchandise which will be delivered later
Chain Store
Gross Margin Percentage (Dollar Merchandise Plan)
Shopping the Stores (Sources)
Market
46. Price - Buying plans - What is selling - Needs of the consumer - Buyer completes order which is then approved by DMM
Factors to be Considered in Editing (Buying)
Advertising
Broad-based Business Consulting Services
Dallas
47. Order from catalog and pick up immediately
DMM (Merchandising; Retail Store
Broad-based Business Consulting Services
Catalog Showroom (Specialty)
Sources of Merchandise (Buying)
48. Management consultants - Technical consultants - Import and export consultants
In-store Boutique
Broad-based Business Consulting Services
Hypermarkets (Specialty
Paris (Global Fashion Centers)
49. Responsible for several areas
Department Store (Characteristics)
Merchandisi
DMM (Merchandising; Retail Store
Sources of Merchandise (Buying)
50. Mass - staples
Electronic Retailing (Non-store Retailing)
Los Angeles
Costume Designe
Tokyo (Global Fashion Centers