Test your basic knowledge |

Fashion Merchandizing

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Responsible for establishing the store's image






2. Mass - staples






3. Serves as group of stores - membership is by invitation only (e.g. Associated Merchandising Corporation)






4. Manufacturers Attend Market to...






5. Management consultants - Technical consultants - Import and export consultants






6. Some sample will be altered - To show merchandise in best possible way to accessorize it the way they intended it to be and sometimes on models - Opportunity to develop PR






7. Larger orders may allow for...






8. Focuses on a particular item or product






9. Store owner - Specialized store buyer - Central buyer - Resident buyer






10. Typically 6 months prior to season






11. Merchandising - Buying - Product Development Organizations






12. These reach out and sell to - small fashion retailers in surrounding areas - serve as a wholesale selling facility for apparel producers - Better understanding of the local consumer






13. Where store execs are housed






14. Quantity of different items offered






15. Pay a fee for what are supposed to be wholesale prices






16. Combine supermarket - appliances - toys - drug store items - apparel - etc. - everything under one roof






17. Store that concentrates on a specific classification of merchandise - Often more clearly defined market - Broad and shallow assortment






18. When merchandise (inventory and ordered) is GREATER than need






19. Market area - Assists specialized (central) buyer






20. Carry merchandise from many manufacturers -Originally owned by manufacturers as a way to get rid of excess merchandise






21. Small operation






22. Tells buyer dollar amount of purchases that can be made - Actual stock- planned stock






23. Develops clothing for actors in plays - movies - and television






24. Door-to-door or house parties






25. Germany - Spain - Eastern Block






26. Screens the market for the store buyer (represents the buyer) - Group buying- allows for lower prices due to volume buying - Assist with private label- product development sourcing - Assist with foreign buying






27. Italian fashion - Knits - Shoes - Menswear






28. Must be selected for membership - All couture houses do custom dressmaking but also have ready-to-wear line






29. Completed once the estimated demand has been made - The merchandise plan is both by: Dollar or Merchandise (amount and quantity)






30. Sometimes called the 6 month plan - Balances planned stock and planned sales in dollars - Previous 6 months plan is used as a guideline






31. Largest portion of promotion budget (approx. 1.3% of sales) - Planning - writing - design - and scheduling of paid announcements






32. Discounts for early payment - Any discounts available (special buys) - Delivery agreements (especially when goods change ownership) - Services (co-op advertising)






33. To actually see the merchandise and judge how it will look in store - To find new resources for merchandise - Stores will always carry some traditional vendors But are constantly seeking new sources - Talk to other and get a feel for the trends and






34. Sourcing - Logistics related to - importing - Managing information systems

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35. Money left to buy- when merchandise NEEDS to exceed merchandise available






36. Stores are part of an ownership group - Corporation owns a number of autonomously operated retail organizations






37. Manufacturer sells the rights to retail the product - Franchise has the right to use the name and stock the merchandise - Example = Panera






38. Variety of low priced merchandise






39. Television or computer shopping






40. Market trips - Sales reps wh - visit buyer - Catalogs - Resident buying offices - Store-owned resources






41. 2nd largest leasing space available






42. Manufacturers may not always produce everything they show in regional market (even if orders have been placed) - May not have many new manufacturers






43. WWD - DNR - stores (consumer fashion magazines)






44. Offer merchandise at prices below recognized levels -Emphasis on self-service - limited services -Volume-oriented






45. Order from catalog and pick up immediately






46. Conduct own research






47. Focus specifically on product






48. Shoplifting - internal theft - inaccurate records






49. People who shop for clients






50. Centrally located/organized with merchandising and buying in a central headquarters - Most of the separate stores look alike and carry the same merchandise - Example = Target