Test your basic knowledge |

Fashion Merchandizing

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Chain






2. Germany - Spain - Eastern Block






3. Focuses on the business itself






4. Typically 6 months prior to season






5. Not paid for by the retailer and the retailer doesn't have control over what is said






6. Image Merchandise/promotional -advertising agencies bid for client accounts






7. Tells buyer dollar amount of purchases that can be made - Actual stock- planned stock






8. Menswear






9. Quantity of different items offered






10. Centrally located/organized with merchandising and buying in a central headquarters - Most of the separate stores look alike and carry the same merchandise - Example = Target






11. Additional service offered by resident buying offices- design staff of the buying office develops private label merchandise - Newest services






12. Door-to-door or house parties






13. Departments are managed separately - Separate buyers for each department - Extra customer services - Checkout in each department






14. Offerings limited to geographical area - Vendor policies (Minimums) - Vendor services (On time shipments)






15. Store open another facility in a different location - often in suburbs






16. Sometimes called the 6 month plan - Balances planned stock and planned sales in dollars - Previous 6 months plan is used as a guideline






17. Pay a fee for what are supposed to be wholesale prices






18. Sourcing - Logistics related to - importing - Managing information systems


19. Net sales- total merchandise costs (Allow for overhead taxes and profit)






20. Offer merchandise at prices below recognized levels -Emphasis on self-service - limited services -Volume-oriented






21. Mass - staples






22. Small area within a store for designers or popular manufacturers






23. Market area - Assists specialized (central) buyer






24. Manufacturers may not always produce everything they show in regional market (even if orders have been placed) - May not have many new manufacturers






25. Leased department: rents space to an outside firm which runs the department (makeup counters) -In-store boutique






26. Anticipating future needs - Interpreting consumer demand - Evaluating current sales






27. Regional center for bridal - evening wear






28. Responsible for establishing the store's image






29. Market trips - Sales reps wh - visit buyer - Catalogs - Resident buying offices - Store-owned resources






30. Small operation






31. Responsible for several areas






32. Run by private enterprises - members subscribe for a fee (e.g. Doneger Group)






33. Store owner - Specialized store buyer - Central buyer - Resident buyer






34. Order from catalog and pick up immediately






35. These reach out and sell to - small fashion retailers in surrounding areas - serve as a wholesale selling facility for apparel producers - Better understanding of the local consumer






36. Price - Buying plans - What is selling - Needs of the consumer - Buyer completes order which is then approved by DMM






37. Located in market






38. To actually see the merchandise and judge how it will look in store - To find new resources for merchandise - Stores will always carry some traditional vendors But are constantly seeking new sources - Talk to other and get a feel for the trends and






39. Creates fashion looks for magazine phot - shoots - company catalogs - etc.






40. Carry merchandise from many manufacturers -Originally owned by manufacturers as a way to get rid of excess merchandise






41. Buying - selling - and planning of merchandise






42. Merchandising offerings - Appropriate for customers






43. Store's own label for career and casual sportswear; prices vary (better to moderate)






44. Customer makes choices out of a catalog and places order by phone - mail - or at a facility






45. Conduct own research






46. Some sample will be altered - To show merchandise in best possible way to accessorize it the way they intended it to be and sometimes on models - Opportunity to develop PR






47. Cotton Inc. - Wool Bureau






48. Discounts for early payment - Any discounts available (special buys) - Delivery agreements (especially when goods change ownership) - Services (co-op advertising)






49. Management consultants - Technical consultants - Import and export consultants






50. Large number of resources centered in 7th Avenue area - Largest and most important domestically