Test your basic knowledge |

Fashion Merchandizing

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Must be selected for membership - All couture houses do custom dressmaking but also have ready-to-wear line






2. Some sample will be altered - To show merchandise in best possible way to accessorize it the way they intended it to be and sometimes on models - Opportunity to develop PR






3. Small specialized store of a department store






4. People who shop for clients






5. Buying - selling - and planning of merchandise






6. Television or computer shopping






7. Small area within a store for designers or popular manufacturers






8. Focuses on the business itself






9. To actually see the merchandise and judge how it will look in store - To find new resources for merchandise - Stores will always carry some traditional vendors But are constantly seeking new sources - Talk to other and get a feel for the trends and






10. Sourcing - Logistics related to - importing - Managing information systems

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11. Stores are part of an ownership group - Corporation owns a number of autonomously operated retail organizations






12. Carry merchandise from many manufacturers -Originally owned by manufacturers as a way to get rid of excess merchandise






13. Manufacturer sells the rights to retail the product - Franchise has the right to use the name and stock the merchandise - Example = Panera






14. Not paid for by the retailer and the retailer doesn't have control over what is said






15. Tells buyer dollar amount of purchases that can be made - Actual stock- planned stock






16. Additional service offered by resident buying offices- design staff of the buying office develops private label merchandise - Newest services






17. Responsible for establishing the store's image






18. Merchandising - Buying - Product Development Organizations






19. Completed once the estimated demand has been made - The merchandise plan is both by: Dollar or Merchandise (amount and quantity)






20. Image Merchandise/promotional -advertising agencies bid for client accounts






21. Large number of resources centered in 7th Avenue area - Largest and most important domestically






22. Market area - Assists specialized (central) buyer






23. Number of different items offered






24. Regional center for bridal - evening wear






25. Store that concentrates on a specific classification of merchandise - Often more clearly defined market - Broad and shallow assortment






26. Leased department: rents space to an outside firm which runs the department (makeup counters) -In-store boutique






27. Place where sellers display sample goods and buyers survey and place orders for merchandise which will be delivered later






28. Management consultants - Technical consultants - Import and export consultants






29. Focuses on a particular item or product






30. Sales records - Sales people






31. Offerings limited to geographical area - Vendor policies (Minimums) - Vendor services (On time shipments)






32. Focus specifically on product






33. Run by private enterprises - members subscribe for a fee (e.g. Doneger Group)






34. WWD - DNR - stores (consumer fashion magazines)






35. Typically 6 months prior to season






36. Largest portion of promotion budget (approx. 1.3% of sales) - Planning - writing - design - and scheduling of paid announcements






37. Responsible for several areas






38. Serves as group of stores - membership is by invitation only (e.g. Associated Merchandising Corporation)






39. Quantity of different items offered






40. Market trips - Sales reps wh - visit buyer - Catalogs - Resident buying offices - Store-owned resources






41. Centrally located/organized with merchandising and buying in a central headquarters - Most of the separate stores look alike and carry the same merchandise - Example = Target






42. Money left to buy- when merchandise NEEDS to exceed merchandise available






43. Store's own label for career and casual sportswear; prices vary (better to moderate)






44. Focuses on management and market research






45. Shopping the stores - Using resident buying offices - Vendors - Trade publications - Reporting services - Trade associations - Market research - In-store success






46. Screens the market for the store buyer (represents the buyer) - Group buying- allows for lower prices due to volume buying - Assist with private label- product development sourcing - Assist with foreign buying






47. Order from catalog and pick up immediately






48. Shoplifting - internal theft - inaccurate records






49. Located in market






50. Offer merchandise at prices below recognized levels -Emphasis on self-service - limited services -Volume-oriented