Test your basic knowledge |

Fashion Merchandizing

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Creates fashion looks for magazine phot - shoots - company catalogs - etc.






2. Large number of resources centered in 7th Avenue area - Largest and most important domestically






3. Responsible for establishing the store's image






4. Mass - staples






5. Focuses on the business itself






6. When merchandise (inventory and ordered) is GREATER than need






7. WWD - DNR - stores (consumer fashion magazines)






8. Place where sellers display sample goods and buyers survey and place orders for merchandise which will be delivered later






9. Market area - Assists specialized (central) buyer






10. Variety of low priced merchandise






11. Responsible for a department/area






12. To actually see the merchandise and judge how it will look in store - To find new resources for merchandise - Stores will always carry some traditional vendors But are constantly seeking new sources - Talk to other and get a feel for the trends and






13. Store's own label for career and casual sportswear; prices vary (better to moderate)






14. Ads; focuses on business itself






15. Store open another facility in a different location - often in suburbs






16. Discounts for early payment - Any discounts available (special buys) - Delivery agreements (especially when goods change ownership) - Services (co-op advertising)






17. Current information on trends






18. Conduct own research






19. Money left to buy- when merchandise NEEDS to exceed merchandise available






20. Typically 6 months prior to season






21. Larger orders may allow for...






22. Stores are part of an ownership group - Corporation owns a number of autonomously operated retail organizations






23. Sometimes called the 6 month plan - Balances planned stock and planned sales in dollars - Previous 6 months plan is used as a guideline






24. Specialize in brand and designer name clothing at discounted prices






25. Small area within a store for designers or popular manufacturers






26. These reach out and sell to - small fashion retailers in surrounding areas - serve as a wholesale selling facility for apparel producers - Better understanding of the local consumer






27. Door-to-door or house parties






28. Store that concentrates on a specific classification of merchandise - Often more clearly defined market - Broad and shallow assortment






29. Not paid for by the retailer and the retailer doesn't have control over what is said






30. Shoplifting - internal theft - inaccurate records






31. Image Merchandise/promotional -advertising agencies bid for client accounts






32. Additional service offered by resident buying offices- design staff of the buying office develops private label merchandise - Newest services






33. Tells buyer dollar amount of purchases that can be made - Actual stock- planned stock






34. Chain






35. Located in market






36. Regional center for bridal - evening wear






37. Departments are managed separately - Separate buyers for each department - Extra customer services - Checkout in each department






38. Develops clothing for actors in plays - movies - and television






39. Most aware of what is selling (bias)






40. Market trips - Sales reps wh - visit buyer - Catalogs - Resident buying offices - Store-owned resources






41. Manufacturers may not always produce everything they show in regional market (even if orders have been placed) - May not have many new manufacturers






42. Compare what is available from the competition






43. Italian fashion - Knits - Shoes - Menswear






44. Some sample will be altered - To show merchandise in best possible way to accessorize it the way they intended it to be and sometimes on models - Opportunity to develop PR






45. Menswear






46. Manufacturer sells the rights to retail the product - Franchise has the right to use the name and stock the merchandise - Example = Panera






47. Television or computer shopping






48. Quantity of different items offered






49. 2nd largest leasing space available






50. Carry merchandise from many manufacturers -Originally owned by manufacturers as a way to get rid of excess merchandise