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Test your basic knowledge |
Fashion Merchandizing
Start Test
Study First
Subjects
:
business-skills
,
industries
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Television or computer shopping
Store Owned Organizations (Product Development Organizations
Electronic Retailing (Non-store Retailing)
Catalog Showroom (Specialty)
Market Research (Sources)
2. Carry merchandise from many manufacturers -Originally owned by manufacturers as a way to get rid of excess merchandise
Factory Outlet (Specialty)
Specialized Store Buyer (Path for Buyers)
Hypermarkets (Specialty
Image (Promotion)
3. Small operation
Franchise
Buyer (Retail Merchandising)
Store Owned Organizations (Product Development Organizations
Store Owner (Path for Buyers)
4. Manufacturers may not always produce everything they show in regional market (even if orders have been placed) - May not have many new manufacturers
Dallas
Limitations of regional marts
Franchise
Image (Promotion)
5. Develops clothing for actors in plays - movies - and television
Costume Designe
Some samples may never be mass produced
Breadt
Trade Publications (Sources)
6. WWD - DNR - stores (consumer fashion magazines)
Trade Publications (Sources)
Independently owned services
Using Resident Buying Offices (Sources)
Look at offerings and need out and refine their line
7. Not paid for by the retailer and the retailer doesn't have control over what is said
Paris (Global Fashion Centers)
Discount Store (Specialty)
Publicity
OB
8. Combine supermarket - appliances - toys - drug store items - apparel - etc. - everything under one roof
Branch (Classifications; Department Store
Hypermarkets (Specialty
Dollar Merchandise Plan
Market
9. 2nd largest leasing space available
DMM (Merchandising; Retail Store
GMM (Merchandising; Retail Stores)
Los Angeles
Electronic Retailing (Non-store Retailing)
10. Typically 6 months prior to season
Factory Outlet (Specialty)
Variety Store (Specialty)
Market Wee
Chain Store
11. Ads; focuses on business itself
Market
Image (Advertising)
Merchandisi
Store Owner (Path for Buyers)
12. People who shop for clients
Shopping the Stores (Sources)
Personal Shopper
Store within a Store
Broad-based Business Consulting Services
13. Merchandising - Buying - Product Development Organizations
Independently owned services
Overbought
Discount Store (Specialty)
Resident Buyer (Path for Buyers)
14. Run by private enterprises - members subscribe for a fee (e.g. Doneger Group)
Two basic kinds of ratail advertising
De
Elements of Dollar Merchandize Plan
Independently Owed (Product Development Organizations)
15. Where store execs are housed
Merchandisi
Flagship (Classifications; Department Store)
Merchandise/Promotional (Advertising)
Factors to be Considered in Editing (Buying)
16. Larger orders may allow for...
Advertising
Electronic Retailing (Non-store Retailing)
Merchandise/Promotional (Advertising)
Lower prices
17. Figure that tells the frequency with which the stock has been sold and replaced - Goal: increase turn = keep merchandise moving
Elements of Dollar Merchandize Plan
OB
Two basic kinds of ratail advertising
Turnover (Dollar Merchandise Plan)
18. Customer makes choices out of a catalog and places order by phone - mail - or at a facility
OB
DMM (Merchandising; Retail Store
Catalog/Mail Order (Non-store Retai
Tokyo (Global Fashion Centers
19. Small specialized store of a department store
Private Label
Twig (Classifications; Department Store)
Branch (Classifications; Department Store
Personal Shopper
20. Store owner - Specialized store buyer - Central buyer - Resident buyer
Paris (Global Fashion Centers)
Paths for Buyers
Shopping the Stores (Sources)
Broad-based Business Consulting Services
21. Stores are part of an ownership group - Corporation owns a number of autonomously operated retail organizations
Electronic Retailing (Non-store Retailing)
Flagship (Classifications; Department Store)
Confined merchandis
Store Ownership Group
22. Pay a fee for what are supposed to be wholesale prices
Wholesale Warehouse Clubs (Specialty)
Buyer (Merchandising; Retail Stores)
Central Buyer (Path for Buyers)
Terms to be Negotiated (Buying)
23. Responsible for several areas
Franchise
Resident Buyer
DMM (Merchandising; Retail Store
In-store Success (Sources
24. Offer merchandise at prices below recognized levels -Emphasis on self-service - limited services -Volume-oriented
Dollar Merchandise Plan
Store Ownership Group
Discount Store (Specialty)
Franchise
25. Place where sellers display sample goods and buyers survey and place orders for merchandise which will be delivered later
Personal Shopper
Market
Merchandise/Promotional (Advertising)
GMM (Merchandising; Retail Stores)
26. Market trips - Sales reps wh - visit buyer - Catalogs - Resident buying offices - Store-owned resources
Catalog/Mail Order (Non-store Retai
Business Consultant's Services
Market Wee
Sources of Merchandise (Buying)
27. Serves as group of stores - membership is by invitation only (e.g. Associated Merchandising Corporation)
Store Owned Organizations (Product Development Organizations
Store Owner (Path for Buyers)
Catalog/Mail Order (Non-store Retai
Direct Selling (Non-store Retailing)
28. Quantity of different items offered
Management Consultants (Consulting Services)
Franchise
Business Consultant's Services
De
29. Store open another facility in a different location - often in suburbs
Buyer (Retail Merchandising)
Branch (Classifications; Department Store
Overbought
Look at offerings and need out and refine their line
30. Sales records - Sales people
Wholesale Warehouse Clubs (Specialty)
Specialized Store Buyer (Path for Buyers)
In-store Success (Sources
Management Consultants (Consulting Services)
31. Responsible for establishing the store's image
Independently owned services
Department Store (Characteristics)
Limitations of regional marts
GMM (Merchandising; Retail Stores)
32. Screens the market for the store buyer (represents the buyer) - Group buying- allows for lower prices due to volume buying - Assist with private label- product development sourcing - Assist with foreign buying
Catalog/Mail Order (Non-store Retai
Store Owner (Path for Buyers)
Resident Buyer
Broad-based Business Consulting Services
33. Compare what is available from the competition
Discount Store (Specialty)
Factory Outlet (Specialty)
Shopping the Stores (Sources)
Hypermarkets (Specialty
34. Centrally located/organized with merchandising and buying in a central headquarters - Most of the separate stores look alike and carry the same merchandise - Example = Target
Market Wee
Paris (Global Fashion Centers)
Central Buyer (Path for Buyers)
Chain Store
35. Shopping the stores - Using resident buying offices - Vendors - Trade publications - Reporting services - Trade associations - Market research - In-store success
Franchise
Buyers Attend Market
Sources of Information (Retail Merchandising)
Vendors (Sources)
36. Money left to buy- when merchandise NEEDS to exceed merchandise available
OB
Factors in Selecting a Resource (Buying
Buyers Attend Market
Buyer (Merchandising; Retail Stores)
37. These reach out and sell to - small fashion retailers in surrounding areas - serve as a wholesale selling facility for apparel producers - Better understanding of the local consumer
Shortage (Dollar Merchandise Plan)
Elements of Dollar Merchandize Plan
Regional Marts
Merchandise Assortment Planning
38. Merchandising offerings - Appropriate for customers
Factors in Selecting a Resource (Buying
Merchandise/Promotional (Advertising)
Gross Margin Percentage (Dollar Merchandise Plan)
Breadt
39. Focuses on management and market research
Management Consultants (Consulting Services)
Milan (Global Fashion Centers)
Variety Store (Specialty)
Department Store (Characteristics)
40. Departments are managed separately - Separate buyers for each department - Extra customer services - Checkout in each department
Market Wee
Limitations of regional marts
Department Store (Characteristics)
Buyers Attend Market
41. Small area within a store for designers or popular manufacturers
Vendors (Sources)
Factors in Selecting a Resource (Buying
In-store Boutique
Merchandise/Promotional (Advertising)
42. Italian fashion - Knits - Shoes - Menswear
Gross Margin Percentage (Dollar Merchandise Plan)
Factors in Selecting a Resource (Buying
Milan (Global Fashion Centers)
Image (Advertising)
43. Largest portion of promotion budget (approx. 1.3% of sales) - Planning - writing - design - and scheduling of paid announcements
Department Store (Characteristics)
Franchise
Confined merchandis
Advertising
44. Germany - Spain - Eastern Block
Private Label
Minor Fashion Industries (Global Fashion Centers)
Two basic kinds of ratail advertising
Factory Outlet (Specialty)
45. Selling responsibilities
Variety Store (Specialty)
Broad-based Business Consulting Services
Image (Promotion)
Specialized Store Buyer (Path for Buyers)
46. Store's own label for career and casual sportswear; prices vary (better to moderate)
Private Label
Regional Marts
Merchandisi
Franchise
47. Conduct own research
Factors to be Considered in Editing (Buying)
New York (Market Centers)
Resident Buyer
Market Research (Sources)
48. Current information on trends
Limitations of regional marts
Resident Buyer
Reporting Services (Sources)
Management Consultants (Consulting Services)
49. Mass - staples
Tokyo (Global Fashion Centers
Electronic Retailing (Non-store Retailing)
Stylist
Independently owned services
50. Offerings limited to geographical area - Vendor policies (Minimums) - Vendor services (On time shipments)
Sources of Information (Retail Merchandising)
Department Store (Characteristics)
In-store Success (Sources
Confined merchandis