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Test your basic knowledge |
Fashion Merchandizing
Start Test
Study First
Subjects
:
business-skills
,
industries
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Specialize in brand and designer name clothing at discounted prices
Off-Price Store (Specialty)
Department Store (Characteristics)
Business Consultant's Services
Shortage (Dollar Merchandise Plan)
2. Menswear
Store Ownership Group
London (Global Fashion Centers)
Central Buyer (Path for Buyers)
Resident Buyer (Path for Buyers)
3. Italian fashion - Knits - Shoes - Menswear
Private Label
Milan (Global Fashion Centers)
Department Store (Characteristics)
Catalog/Mail Order (Non-store Retai
4. Leased department: rents space to an outside firm which runs the department (makeup counters) -In-store boutique
Store within a Store
Shortage (Dollar Merchandise Plan)
Catalog/Mail Order (Non-store Retai
Two basic kinds of ratail advertising
5. Door-to-door or house parties
Look at offerings and need out and refine their line
Paris (Global Fashion Centers)
Direct Selling (Non-store Retailing)
Publicity
6. Mass - staples
Tokyo (Global Fashion Centers
GMM (Merchandising; Retail Stores)
Independently owned services
Catalog/Mail Order (Non-store Retai
7. Typically 6 months prior to season
Broad-based Business Consulting Services
Trade Associations (Sources)
Market Wee
Chain Store
8. Must be selected for membership - All couture houses do custom dressmaking but also have ready-to-wear line
Catalog Showroom (Specialty)
Elements of Dollar Merchandize Plan
Paris (Global Fashion Centers)
Look at offerings and need out and refine their line
9. Develops clothing for actors in plays - movies - and television
Wholesale Warehouse Clubs (Specialty)
Paris (Global Fashion Centers)
Costume Designe
Independently owned services
10. Responsible for several areas
DMM (Merchandising; Retail Store
Terms to be Negotiated (Buying)
Trade Publications (Sources)
Dallas
11. Small area within a store for designers or popular manufacturers
Vendors (Sources)
Merchandise/Promotional (Advertising)
Image (Advertising)
In-store Boutique
12. 2nd largest leasing space available
Chain Store
Los Angeles
Some samples may never be mass produced
Milan (Global Fashion Centers)
13. Manufacturers may not always produce everything they show in regional market (even if orders have been placed) - May not have many new manufacturers
Wholesale Warehouse Clubs (Specialty)
Resident Buyer
GMM (Merchandising; Retail Stores)
Limitations of regional marts
14. Planned sales - Planned stock - Turnover - Average stock - Planned purchases - Shortage - Gross margin percentage - Open-to-buy
De
Minor Fashion Industries (Global Fashion Centers)
Elements of Dollar Merchandize Plan
Regional Marts
15. Focus specifically on product
Stylist
Merchandise/Promotional (Advertising)
Private Label
Lower prices
16. Sourcing - Logistics related to - importing - Managing information systems
17. Net sales- total merchandise costs (Allow for overhead taxes and profit)
Resident Buyer
Gross Margin Percentage (Dollar Merchandise Plan)
Department Store (Characteristics)
Shopping the Stores (Sources)
18. Money left to buy- when merchandise NEEDS to exceed merchandise available
Vendors (Sources)
Catalog/Mail Order (Non-store Retai
OB
Turnover (Dollar Merchandise Plan)
19. Run by private enterprises - members subscribe for a fee (e.g. Doneger Group)
Buyer (Retail Merchandising)
Promotio
Lower prices
Independently Owed (Product Development Organizations)
20. Larger orders may allow for...
Store Owned Organizations (Product Development Organizations
Elements of Dollar Merchandize Plan
Minor Fashion Industries (Global Fashion Centers)
Lower prices
21. Carry merchandise from many manufacturers -Originally owned by manufacturers as a way to get rid of excess merchandise
Variety Store (Specialty)
Tokyo (Global Fashion Centers
Factory Outlet (Specialty)
Buyer (Merchandising; Retail Stores)
22. Image Merchandise/promotional -advertising agencies bid for client accounts
Store Owned Organizations (Product Development Organizations
Milan (Global Fashion Centers)
Paris (Global Fashion Centers)
Two basic kinds of ratail advertising
23. Germany - Spain - Eastern Block
Trade Associations (Sources)
Minor Fashion Industries (Global Fashion Centers)
Off-Price Store (Specialty)
Gross Margin Percentage (Dollar Merchandise Plan)
24. Stores are part of an ownership group - Corporation owns a number of autonomously operated retail organizations
Store Ownership Group
Hypermarkets (Specialty
Flagship (Classifications; Department Store)
Turnover (Dollar Merchandise Plan)
25. Quantity of different items offered
Resident Buyer
Business Consultant's Services
De
Catalog/Mail Order (Non-store Retai
26. Order from catalog and pick up immediately
Sources of Information (Retail Merchandising)
Two basic kinds of ratail advertising
Catalog Showroom (Specialty)
Lower prices
27. Store that concentrates on a specific classification of merchandise - Often more clearly defined market - Broad and shallow assortment
Specialty Store
Milan (Global Fashion Centers)
Regional Marts
Trade Publications (Sources)
28. Conduct own research
GMM (Merchandising; Retail Stores)
Discount Store (Specialty)
Market Research (Sources)
Milan (Global Fashion Centers)
29. Located in market
Resident Buyer (Path for Buyers)
Using Resident Buying Offices (Sources)
Publicity
Merchandise Assortment Planning
30. Responsible for a department/area
Paris (Global Fashion Centers)
Buyer (Merchandising; Retail Stores)
Image (Advertising)
Variety Store (Specialty)
31. Where store execs are housed
Milan (Global Fashion Centers)
Flagship (Classifications; Department Store)
Tokyo (Global Fashion Centers
Terms to be Negotiated (Buying)
32. Combine supermarket - appliances - toys - drug store items - apparel - etc. - everything under one roof
Hypermarkets (Specialty
Merchandise/Promotional (Advertising)
Off-Price Store (Specialty)
Market Wee
33. Completed once the estimated demand has been made - The merchandise plan is both by: Dollar or Merchandise (amount and quantity)
Merchandise Assortment Planning
OB
Paris (Global Fashion Centers)
Sources of Merchandise (Buying)
34. Merchandising - Buying - Product Development Organizations
Central Buyer (Path for Buyers)
Merchandisi
Independently owned services
Look at offerings and need out and refine their line
35. Television or computer shopping
Electronic Retailing (Non-store Retailing)
Market Research (Sources)
Shortage (Dollar Merchandise Plan)
Branch (Classifications; Department Store
36. Discounts for early payment - Any discounts available (special buys) - Delivery agreements (especially when goods change ownership) - Services (co-op advertising)
Lower prices
Terms to be Negotiated (Buying)
Buyers Attend Market
Store Ownership Group
37. Tells buyer dollar amount of purchases that can be made - Actual stock- planned stock
Direct Selling (Non-store Retailing)
Resident Buyer (Path for Buyers)
Open-to-buy (Dollar Merchandise Plan)
Store within a Store
38. Offer merchandise at prices below recognized levels -Emphasis on self-service - limited services -Volume-oriented
Trade Associations (Sources)
Limitations of regional marts
Merchandise Assortment Planning
Discount Store (Specialty)
39. Store's own label for career and casual sportswear; prices vary (better to moderate)
Private Label
Dollar Merchandise Plan
Using Resident Buying Offices (Sources)
Merchandise/Promotional (Advertising)
40. Additional service offered by resident buying offices- design staff of the buying office develops private label merchandise - Newest services
Specialty Store
Two basic kinds of ratail advertising
GMM (Merchandising; Retail Stores)
Product Development
41. Anticipating future needs - Interpreting consumer demand - Evaluating current sales
Specialized Store Buyer (Path for Buyers)
Buyer (Retail Merchandising)
New York (Market Centers)
Trade Publications (Sources)
42. Chain
Central Buyer (Path for Buyers)
London (Global Fashion Centers)
Electronic Retailing (Non-store Retailing)
Department Store (Characteristics)
43. Selling responsibilities
Merchandise/Promotional (Advertising)
Specialized Store Buyer (Path for Buyers)
Product Development
Store Owner (Path for Buyers)
44. Not paid for by the retailer and the retailer doesn't have control over what is said
Sources of Information (Retail Merchandising)
Publicity
Direct Selling (Non-store Retailing)
Merchandise Assortment Planning
45. Centrally located/organized with merchandising and buying in a central headquarters - Most of the separate stores look alike and carry the same merchandise - Example = Target
Store within a Store
Resident Buyer
New York (Market Centers)
Chain Store
46. Cotton Inc. - Wool Bureau
Chain Store
Shortage (Dollar Merchandise Plan)
Merchandisi
Trade Associations (Sources)
47. Responsible for establishing the store's image
GMM (Merchandising; Retail Stores)
Independently Owed (Product Development Organizations)
London (Global Fashion Centers)
Catalog/Mail Order (Non-store Retai
48. Market trips - Sales reps wh - visit buyer - Catalogs - Resident buying offices - Store-owned resources
Product Development
Trade Associations (Sources)
Sources of Merchandise (Buying)
Wholesale Warehouse Clubs (Specialty)
49. Focuses on the business itself
DMM (Merchandising; Retail Store
Variety Store (Specialty)
Lower prices
Image (Promotion)
50. Compare what is available from the competition
Resident Buyer (Path for Buyers)
Shopping the Stores (Sources)
Open-to-buy (Dollar Merchandise Plan)
De