Test your basic knowledge |

Fashion Merchandizing

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Mass - staples






2. Responsible for several areas






3. Typically 6 months prior to season






4. Selling responsibilities






5. Sales records - Sales people






6. Departments are managed separately - Separate buyers for each department - Extra customer services - Checkout in each department






7. Shopping the stores - Using resident buying offices - Vendors - Trade publications - Reporting services - Trade associations - Market research - In-store success






8. Serves as group of stores - membership is by invitation only (e.g. Associated Merchandising Corporation)






9. Focuses on a particular item or product






10. Door-to-door or house parties






11. Quantity of different items offered






12. Menswear






13. Small operation






14. Management consultants - Technical consultants - Import and export consultants






15. Money left to buy- when merchandise NEEDS to exceed merchandise available






16. Figure that tells the frequency with which the stock has been sold and replaced - Goal: increase turn = keep merchandise moving






17. Store's own label for career and casual sportswear; prices vary (better to moderate)






18. Buying - selling - and planning of merchandise






19. WWD - DNR - stores (consumer fashion magazines)






20. Run by private enterprises - members subscribe for a fee (e.g. Doneger Group)






21. Current information on trends






22. Anticipating future needs - Interpreting consumer demand - Evaluating current sales






23. Variety of low priced merchandise






24. Manufacturers may not always produce everything they show in regional market (even if orders have been placed) - May not have many new manufacturers






25. Centrally located/organized with merchandising and buying in a central headquarters - Most of the separate stores look alike and carry the same merchandise - Example = Target






26. Tells buyer dollar amount of purchases that can be made - Actual stock- planned stock






27. Store open another facility in a different location - often in suburbs






28. Sometimes called the 6 month plan - Balances planned stock and planned sales in dollars - Previous 6 months plan is used as a guideline






29. Completed once the estimated demand has been made - The merchandise plan is both by: Dollar or Merchandise (amount and quantity)






30. Large number of resources centered in 7th Avenue area - Largest and most important domestically






31. Order from catalog and pick up immediately






32. Market trips - Sales reps wh - visit buyer - Catalogs - Resident buying offices - Store-owned resources






33. Largest portion of promotion budget (approx. 1.3% of sales) - Planning - writing - design - and scheduling of paid announcements






34. Sourcing - Logistics related to - importing - Managing information systems

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35. Planned sales - Planned stock - Turnover - Average stock - Planned purchases - Shortage - Gross margin percentage - Open-to-buy






36. Additional service offered by resident buying offices- design staff of the buying office develops private label merchandise - Newest services






37. Merchandising offerings - Appropriate for customers






38. Shoplifting - internal theft - inaccurate records






39. Manufacturer sells the rights to retail the product - Franchise has the right to use the name and stock the merchandise - Example = Panera






40. Ads; focuses on business itself






41. Some sample will be altered - To show merchandise in best possible way to accessorize it the way they intended it to be and sometimes on models - Opportunity to develop PR






42. Stores are part of an ownership group - Corporation owns a number of autonomously operated retail organizations






43. Customer makes choices out of a catalog and places order by phone - mail - or at a facility






44. Cotton Inc. - Wool Bureau






45. These reach out and sell to - small fashion retailers in surrounding areas - serve as a wholesale selling facility for apparel producers - Better understanding of the local consumer






46. 2nd largest leasing space available






47. Responsible for establishing the store's image






48. Store owner - Specialized store buyer - Central buyer - Resident buyer






49. Italian fashion - Knits - Shoes - Menswear






50. Small specialized store of a department store