Test your basic knowledge |

Fashion Merchandizing

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Must be selected for membership - All couture houses do custom dressmaking but also have ready-to-wear line






2. Place where sellers display sample goods and buyers survey and place orders for merchandise which will be delivered later






3. Manufacturers may not always produce everything they show in regional market (even if orders have been placed) - May not have many new manufacturers






4. Current information on trends






5. Quantity of different items offered






6. Market area - Assists specialized (central) buyer






7. Larger orders may allow for...






8. Mass - staples






9. Sales records - Sales people






10. Typically 6 months prior to season






11. Additional service offered by resident buying offices- design staff of the buying office develops private label merchandise - Newest services






12. Tells buyer dollar amount of purchases that can be made - Actual stock- planned stock






13. Not paid for by the retailer and the retailer doesn't have control over what is said






14. Responsible for several areas






15. Variety of low priced merchandise






16. Net sales- total merchandise costs (Allow for overhead taxes and profit)






17. To actually see the merchandise and judge how it will look in store - To find new resources for merchandise - Stores will always carry some traditional vendors But are constantly seeking new sources - Talk to other and get a feel for the trends and






18. Run by private enterprises - members subscribe for a fee (e.g. Doneger Group)






19. Store owner - Specialized store buyer - Central buyer - Resident buyer






20. Creates fashion looks for magazine phot - shoots - company catalogs - etc.






21. Money left to buy- when merchandise NEEDS to exceed merchandise available






22. Selling responsibilities






23. Small specialized store of a department store






24. Conduct own research






25. Responsible for establishing the store's image






26. Largest portion of promotion budget (approx. 1.3% of sales) - Planning - writing - design - and scheduling of paid announcements






27. Merchandising offerings - Appropriate for customers






28. Carry merchandise from many manufacturers -Originally owned by manufacturers as a way to get rid of excess merchandise






29. Customer makes choices out of a catalog and places order by phone - mail - or at a facility






30. Specialize in brand and designer name clothing at discounted prices






31. WWD - DNR - stores (consumer fashion magazines)






32. Store that concentrates on a specific classification of merchandise - Often more clearly defined market - Broad and shallow assortment






33. Focus specifically on product






34. Anticipating future needs - Interpreting consumer demand - Evaluating current sales






35. 2nd largest leasing space available






36. Offerings limited to geographical area - Vendor policies (Minimums) - Vendor services (On time shipments)






37. Focuses on a particular item or product






38. Door-to-door or house parties






39. Completed once the estimated demand has been made - The merchandise plan is both by: Dollar or Merchandise (amount and quantity)






40. Combine supermarket - appliances - toys - drug store items - apparel - etc. - everything under one roof






41. Market trips - Sales reps wh - visit buyer - Catalogs - Resident buying offices - Store-owned resources






42. Compare what is available from the competition






43. Leased department: rents space to an outside firm which runs the department (makeup counters) -In-store boutique






44. Where store execs are housed






45. Stores are part of an ownership group - Corporation owns a number of autonomously operated retail organizations






46. Planned sales - Planned stock - Turnover - Average stock - Planned purchases - Shortage - Gross margin percentage - Open-to-buy






47. Offer merchandise at prices below recognized levels -Emphasis on self-service - limited services -Volume-oriented






48. Number of different items offered






49. Manufacturers Attend Market to...






50. Image Merchandise/promotional -advertising agencies bid for client accounts