Test your basic knowledge |

Fashion Merchandizing

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Merchandising offerings - Appropriate for customers






2. Mass - staples






3. Focus specifically on product






4. Store owner - Specialized store buyer - Central buyer - Resident buyer






5. Price - Buying plans - What is selling - Needs of the consumer - Buyer completes order which is then approved by DMM






6. Store that concentrates on a specific classification of merchandise - Often more clearly defined market - Broad and shallow assortment






7. Customer makes choices out of a catalog and places order by phone - mail - or at a facility






8. Store open another facility in a different location - often in suburbs






9. Carry merchandise from many manufacturers -Originally owned by manufacturers as a way to get rid of excess merchandise






10. Responsible for a department/area






11. Sometimes called the 6 month plan - Balances planned stock and planned sales in dollars - Previous 6 months plan is used as a guideline






12. Tells buyer dollar amount of purchases that can be made - Actual stock- planned stock






13. Image Merchandise/promotional -advertising agencies bid for client accounts






14. Large number of resources centered in 7th Avenue area - Largest and most important domestically






15. Offerings limited to geographical area - Vendor policies (Minimums) - Vendor services (On time shipments)






16. Order from catalog and pick up immediately






17. These reach out and sell to - small fashion retailers in surrounding areas - serve as a wholesale selling facility for apparel producers - Better understanding of the local consumer






18. Leased department: rents space to an outside firm which runs the department (makeup counters) -In-store boutique






19. Combine supermarket - appliances - toys - drug store items - apparel - etc. - everything under one roof






20. Most aware of what is selling (bias)






21. Manufacturers Attend Market to...






22. Number of different items offered






23. Stores are part of an ownership group - Corporation owns a number of autonomously operated retail organizations






24. Italian fashion - Knits - Shoes - Menswear






25. Where store execs are housed






26. Selling responsibilities






27. Ads; focuses on business itself






28. Conduct own research






29. Shopping the stores - Using resident buying offices - Vendors - Trade publications - Reporting services - Trade associations - Market research - In-store success






30. Not paid for by the retailer and the retailer doesn't have control over what is said






31. Departments are managed separately - Separate buyers for each department - Extra customer services - Checkout in each department






32. Sourcing - Logistics related to - importing - Managing information systems






33. Anticipating future needs - Interpreting consumer demand - Evaluating current sales






34. Variety of low priced merchandise






35. Serves as group of stores - membership is by invitation only (e.g. Associated Merchandising Corporation)






36. Develops clothing for actors in plays - movies - and television






37. Buying - selling - and planning of merchandise






38. Larger orders may allow for...






39. Germany - Spain - Eastern Block






40. Focuses on a particular item or product






41. Shoplifting - internal theft - inaccurate records






42. Responsible for several areas






43. Small specialized store of a department store






44. Management consultants - Technical consultants - Import and export consultants






45. Manufacturers may not always produce everything they show in regional market (even if orders have been placed) - May not have many new manufacturers






46. Largest portion of promotion budget (approx. 1.3% of sales) - Planning - writing - design - and scheduling of paid announcements






47. Figure that tells the frequency with which the stock has been sold and replaced - Goal: increase turn = keep merchandise moving






48. WWD - DNR - stores (consumer fashion magazines)






49. Small operation






50. Compare what is available from the competition