Test your basic knowledge |

Fashion Merchandizing

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Typically 6 months prior to season






2. Compare what is available from the competition






3. Focuses on a particular item or product






4. Carry merchandise from many manufacturers -Originally owned by manufacturers as a way to get rid of excess merchandise






5. Conduct own research






6. Stores are part of an ownership group - Corporation owns a number of autonomously operated retail organizations






7. Responsible for a department/area






8. 2nd largest leasing space available






9. Store open another facility in a different location - often in suburbs






10. Must be selected for membership - All couture houses do custom dressmaking but also have ready-to-wear line






11. Run by private enterprises - members subscribe for a fee (e.g. Doneger Group)






12. Manufacturer sells the rights to retail the product - Franchise has the right to use the name and stock the merchandise - Example = Panera






13. Current information on trends






14. Responsible for establishing the store's image






15. Sales records - Sales people






16. Quantity of different items offered






17. Combine supermarket - appliances - toys - drug store items - apparel - etc. - everything under one roof






18. Italian fashion - Knits - Shoes - Menswear






19. Image Merchandise/promotional -advertising agencies bid for client accounts






20. Buying - selling - and planning of merchandise






21. Store that concentrates on a specific classification of merchandise - Often more clearly defined market - Broad and shallow assortment






22. Merchandising - Buying - Product Development Organizations






23. Offer merchandise at prices below recognized levels -Emphasis on self-service - limited services -Volume-oriented






24. Largest portion of promotion budget (approx. 1.3% of sales) - Planning - writing - design - and scheduling of paid announcements






25. Large number of resources centered in 7th Avenue area - Largest and most important domestically






26. Where store execs are housed






27. Store's own label for career and casual sportswear; prices vary (better to moderate)






28. Germany - Spain - Eastern Block






29. Ads; focuses on business itself






30. Mass - staples






31. Money left to buy- when merchandise NEEDS to exceed merchandise available






32. Focuses on management and market research






33. Leased department: rents space to an outside firm which runs the department (makeup counters) -In-store boutique






34. Manufacturers may not always produce everything they show in regional market (even if orders have been placed) - May not have many new manufacturers






35. Small specialized store of a department store






36. Shopping the stores - Using resident buying offices - Vendors - Trade publications - Reporting services - Trade associations - Market research - In-store success






37. Planned sales - Planned stock - Turnover - Average stock - Planned purchases - Shortage - Gross margin percentage - Open-to-buy






38. Selling responsibilities






39. Door-to-door or house parties






40. Regional center for bridal - evening wear






41. Variety of low priced merchandise






42. Pay a fee for what are supposed to be wholesale prices






43. These reach out and sell to - small fashion retailers in surrounding areas - serve as a wholesale selling facility for apparel producers - Better understanding of the local consumer






44. Store owner - Specialized store buyer - Central buyer - Resident buyer






45. Price - Buying plans - What is selling - Needs of the consumer - Buyer completes order which is then approved by DMM






46. Small area within a store for designers or popular manufacturers






47. Sourcing - Logistics related to - importing - Managing information systems






48. Develops clothing for actors in plays - movies - and television






49. Most aware of what is selling (bias)






50. Specialize in brand and designer name clothing at discounted prices