Test your basic knowledge |

Fashion Merchandizing

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Television or computer shopping






2. Quantity of different items offered






3. Place where sellers display sample goods and buyers survey and place orders for merchandise which will be delivered later






4. Ads; focuses on business itself






5. Focuses on management and market research






6. Small area within a store for designers or popular manufacturers






7. Responsible for establishing the store's image






8. Combine supermarket - appliances - toys - drug store items - apparel - etc. - everything under one roof






9. Some sample will be altered - To show merchandise in best possible way to accessorize it the way they intended it to be and sometimes on models - Opportunity to develop PR






10. Run by private enterprises - members subscribe for a fee (e.g. Doneger Group)






11. Manufacturers Attend Market to...






12. Tells buyer dollar amount of purchases that can be made - Actual stock- planned stock






13. 2nd largest leasing space available






14. Planned sales - Planned stock - Turnover - Average stock - Planned purchases - Shortage - Gross margin percentage - Open-to-buy






15. Store owner - Specialized store buyer - Central buyer - Resident buyer






16. Where store execs are housed






17. Buying - selling - and planning of merchandise






18. Store open another facility in a different location - often in suburbs






19. Shoplifting - internal theft - inaccurate records






20. Regional center for bridal - evening wear






21. Germany - Spain - Eastern Block






22. Sourcing - Logistics related to - importing - Managing information systems


23. Store that concentrates on a specific classification of merchandise - Often more clearly defined market - Broad and shallow assortment






24. Small specialized store of a department store






25. People who shop for clients






26. Market area - Assists specialized (central) buyer






27. Price - Buying plans - What is selling - Needs of the consumer - Buyer completes order which is then approved by DMM






28. Focuses on a particular item or product






29. Manufacturers may not always produce everything they show in regional market (even if orders have been placed) - May not have many new manufacturers






30. Pay a fee for what are supposed to be wholesale prices






31. Figure that tells the frequency with which the stock has been sold and replaced - Goal: increase turn = keep merchandise moving






32. Management consultants - Technical consultants - Import and export consultants






33. When merchandise (inventory and ordered) is GREATER than need






34. Departments are managed separately - Separate buyers for each department - Extra customer services - Checkout in each department






35. Small operation






36. Develops clothing for actors in plays - movies - and television






37. These reach out and sell to - small fashion retailers in surrounding areas - serve as a wholesale selling facility for apparel producers - Better understanding of the local consumer






38. Selling responsibilities






39. Number of different items offered






40. Order from catalog and pick up immediately






41. WWD - DNR - stores (consumer fashion magazines)






42. To actually see the merchandise and judge how it will look in store - To find new resources for merchandise - Stores will always carry some traditional vendors But are constantly seeking new sources - Talk to other and get a feel for the trends and






43. Door-to-door or house parties






44. Additional service offered by resident buying offices- design staff of the buying office develops private label merchandise - Newest services






45. Compare what is available from the competition






46. Largest portion of promotion budget (approx. 1.3% of sales) - Planning - writing - design - and scheduling of paid announcements






47. Stores are part of an ownership group - Corporation owns a number of autonomously operated retail organizations






48. Larger orders may allow for...






49. Leased department: rents space to an outside firm which runs the department (makeup counters) -In-store boutique






50. Image Merchandise/promotional -advertising agencies bid for client accounts