Test your basic knowledge |

Fashion Merchandizing

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Mass - staples






2. Television or computer shopping






3. Cotton Inc. - Wool Bureau






4. To actually see the merchandise and judge how it will look in store - To find new resources for merchandise - Stores will always carry some traditional vendors But are constantly seeking new sources - Talk to other and get a feel for the trends and






5. Manufacturers Attend Market to...






6. Focuses on management and market research






7. Discounts for early payment - Any discounts available (special buys) - Delivery agreements (especially when goods change ownership) - Services (co-op advertising)






8. Sourcing - Logistics related to - importing - Managing information systems

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9. Price - Buying plans - What is selling - Needs of the consumer - Buyer completes order which is then approved by DMM






10. Buying - selling - and planning of merchandise






11. Offer merchandise at prices below recognized levels -Emphasis on self-service - limited services -Volume-oriented






12. Management consultants - Technical consultants - Import and export consultants






13. Conduct own research






14. Store owner - Specialized store buyer - Central buyer - Resident buyer






15. Carry merchandise from many manufacturers -Originally owned by manufacturers as a way to get rid of excess merchandise






16. Small specialized store of a department store






17. Image Merchandise/promotional -advertising agencies bid for client accounts






18. Merchandising - Buying - Product Development Organizations






19. Place where sellers display sample goods and buyers survey and place orders for merchandise which will be delivered later






20. Ads; focuses on business itself






21. Combine supermarket - appliances - toys - drug store items - apparel - etc. - everything under one roof






22. Manufacturer sells the rights to retail the product - Franchise has the right to use the name and stock the merchandise - Example = Panera






23. Germany - Spain - Eastern Block






24. Shopping the stores - Using resident buying offices - Vendors - Trade publications - Reporting services - Trade associations - Market research - In-store success






25. Largest portion of promotion budget (approx. 1.3% of sales) - Planning - writing - design - and scheduling of paid announcements






26. Store open another facility in a different location - often in suburbs






27. Menswear






28. Store that concentrates on a specific classification of merchandise - Often more clearly defined market - Broad and shallow assortment






29. Merchandising offerings - Appropriate for customers






30. Selling responsibilities






31. Number of different items offered






32. Small operation






33. Order from catalog and pick up immediately






34. Responsible for a department/area






35. Located in market






36. Focuses on the business itself






37. Planned sales - Planned stock - Turnover - Average stock - Planned purchases - Shortage - Gross margin percentage - Open-to-buy






38. Store's own label for career and casual sportswear; prices vary (better to moderate)






39. Focus specifically on product






40. Typically 6 months prior to season






41. Responsible for establishing the store's image






42. WWD - DNR - stores (consumer fashion magazines)






43. Tells buyer dollar amount of purchases that can be made - Actual stock- planned stock






44. Shoplifting - internal theft - inaccurate records






45. Some sample will be altered - To show merchandise in best possible way to accessorize it the way they intended it to be and sometimes on models - Opportunity to develop PR






46. Develops clothing for actors in plays - movies - and television






47. Customer makes choices out of a catalog and places order by phone - mail - or at a facility






48. Most aware of what is selling (bias)






49. Door-to-door or house parties






50. Departments are managed separately - Separate buyers for each department - Extra customer services - Checkout in each department