Test your basic knowledge |

Fashion Merchandizing

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Departments are managed separately - Separate buyers for each department - Extra customer services - Checkout in each department






2. Discounts for early payment - Any discounts available (special buys) - Delivery agreements (especially when goods change ownership) - Services (co-op advertising)






3. Store that concentrates on a specific classification of merchandise - Often more clearly defined market - Broad and shallow assortment






4. Focuses on management and market research






5. Menswear






6. Manufacturers Attend Market to...






7. Regional center for bridal - evening wear






8. Largest portion of promotion budget (approx. 1.3% of sales) - Planning - writing - design - and scheduling of paid announcements






9. Mass - staples






10. Focuses on the business itself






11. Not paid for by the retailer and the retailer doesn't have control over what is said






12. Store owner - Specialized store buyer - Central buyer - Resident buyer






13. Located in market






14. Cotton Inc. - Wool Bureau






15. Additional service offered by resident buying offices- design staff of the buying office develops private label merchandise - Newest services






16. Conduct own research






17. Carry merchandise from many manufacturers -Originally owned by manufacturers as a way to get rid of excess merchandise






18. Most aware of what is selling (bias)






19. Centrally located/organized with merchandising and buying in a central headquarters - Most of the separate stores look alike and carry the same merchandise - Example = Target






20. Develops clothing for actors in plays - movies - and television






21. Responsible for a department/area






22. Management consultants - Technical consultants - Import and export consultants






23. Anticipating future needs - Interpreting consumer demand - Evaluating current sales






24. Some sample will be altered - To show merchandise in best possible way to accessorize it the way they intended it to be and sometimes on models - Opportunity to develop PR






25. Focuses on a particular item or product






26. Shopping the stores - Using resident buying offices - Vendors - Trade publications - Reporting services - Trade associations - Market research - In-store success






27. Completed once the estimated demand has been made - The merchandise plan is both by: Dollar or Merchandise (amount and quantity)






28. Chain






29. Large number of resources centered in 7th Avenue area - Largest and most important domestically






30. Order from catalog and pick up immediately






31. Manufacturer sells the rights to retail the product - Franchise has the right to use the name and stock the merchandise - Example = Panera






32. Sales records - Sales people






33. These reach out and sell to - small fashion retailers in surrounding areas - serve as a wholesale selling facility for apparel producers - Better understanding of the local consumer






34. Shoplifting - internal theft - inaccurate records






35. Germany - Spain - Eastern Block






36. Stores are part of an ownership group - Corporation owns a number of autonomously operated retail organizations






37. Figure that tells the frequency with which the stock has been sold and replaced - Goal: increase turn = keep merchandise moving






38. Ads; focuses on business itself






39. Pay a fee for what are supposed to be wholesale prices






40. Place where sellers display sample goods and buyers survey and place orders for merchandise which will be delivered later






41. Screens the market for the store buyer (represents the buyer) - Group buying- allows for lower prices due to volume buying - Assist with private label- product development sourcing - Assist with foreign buying






42. Quantity of different items offered






43. Sometimes called the 6 month plan - Balances planned stock and planned sales in dollars - Previous 6 months plan is used as a guideline






44. Where store execs are housed






45. Store open another facility in a different location - often in suburbs






46. Run by private enterprises - members subscribe for a fee (e.g. Doneger Group)






47. Image Merchandise/promotional -advertising agencies bid for client accounts






48. Customer makes choices out of a catalog and places order by phone - mail - or at a facility






49. Leased department: rents space to an outside firm which runs the department (makeup counters) -In-store boutique






50. Creates fashion looks for magazine phot - shoots - company catalogs - etc.