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Fashion Merchandizing

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Store that concentrates on a specific classification of merchandise - Often more clearly defined market - Broad and shallow assortment






2. Market trips - Sales reps wh - visit buyer - Catalogs - Resident buying offices - Store-owned resources






3. Sometimes called the 6 month plan - Balances planned stock and planned sales in dollars - Previous 6 months plan is used as a guideline






4. 2nd largest leasing space available






5. Chain






6. Largest portion of promotion budget (approx. 1.3% of sales) - Planning - writing - design - and scheduling of paid announcements






7. Germany - Spain - Eastern Block






8. Responsible for a department/area






9. Buying - selling - and planning of merchandise






10. Typically 6 months prior to season






11. Focuses on the business itself






12. Management consultants - Technical consultants - Import and export consultants






13. To actually see the merchandise and judge how it will look in store - To find new resources for merchandise - Stores will always carry some traditional vendors But are constantly seeking new sources - Talk to other and get a feel for the trends and






14. Regional center for bridal - evening wear






15. Place where sellers display sample goods and buyers survey and place orders for merchandise which will be delivered later






16. Leased department: rents space to an outside firm which runs the department (makeup counters) -In-store boutique






17. WWD - DNR - stores (consumer fashion magazines)






18. Money left to buy- when merchandise NEEDS to exceed merchandise available






19. Store open another facility in a different location - often in suburbs






20. People who shop for clients






21. When merchandise (inventory and ordered) is GREATER than need






22. Develops clothing for actors in plays - movies - and television






23. Door-to-door or house parties






24. Serves as group of stores - membership is by invitation only (e.g. Associated Merchandising Corporation)






25. Manufacturers may not always produce everything they show in regional market (even if orders have been placed) - May not have many new manufacturers






26. Customer makes choices out of a catalog and places order by phone - mail - or at a facility






27. Anticipating future needs - Interpreting consumer demand - Evaluating current sales






28. Combine supermarket - appliances - toys - drug store items - apparel - etc. - everything under one roof






29. Planned sales - Planned stock - Turnover - Average stock - Planned purchases - Shortage - Gross margin percentage - Open-to-buy






30. Focuses on management and market research






31. Mass - staples






32. Order from catalog and pick up immediately






33. Centrally located/organized with merchandising and buying in a central headquarters - Most of the separate stores look alike and carry the same merchandise - Example = Target






34. Manufacturer sells the rights to retail the product - Franchise has the right to use the name and stock the merchandise - Example = Panera






35. Quantity of different items offered






36. Focus specifically on product






37. Departments are managed separately - Separate buyers for each department - Extra customer services - Checkout in each department






38. Run by private enterprises - members subscribe for a fee (e.g. Doneger Group)






39. Not paid for by the retailer and the retailer doesn't have control over what is said






40. Creates fashion looks for magazine phot - shoots - company catalogs - etc.






41. Responsible for several areas






42. These reach out and sell to - small fashion retailers in surrounding areas - serve as a wholesale selling facility for apparel producers - Better understanding of the local consumer






43. Offerings limited to geographical area - Vendor policies (Minimums) - Vendor services (On time shipments)






44. Small specialized store of a department store






45. Compare what is available from the competition






46. Current information on trends






47. Focuses on a particular item or product






48. Carry merchandise from many manufacturers -Originally owned by manufacturers as a way to get rid of excess merchandise






49. Ads; focuses on business itself






50. Most aware of what is selling (bias)







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Can you answer 50 questions in 15 minutes?


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