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Test your basic knowledge |
Fashion Merchandizing
Start Test
Study First
Subjects
:
business-skills
,
industries
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Additional service offered by resident buying offices- design staff of the buying office develops private label merchandise - Newest services
Factors in Selecting a Resource (Buying
Shortage (Dollar Merchandise Plan)
Product Development
Variety Store (Specialty)
2. Some sample will be altered - To show merchandise in best possible way to accessorize it the way they intended it to be and sometimes on models - Opportunity to develop PR
Some samples may never be mass produced
Promotio
Los Angeles
London (Global Fashion Centers)
3. Centrally located/organized with merchandising and buying in a central headquarters - Most of the separate stores look alike and carry the same merchandise - Example = Target
Chain Store
Electronic Retailing (Non-store Retailing)
Variety Store (Specialty)
Shortage (Dollar Merchandise Plan)
4. Merchandising offerings - Appropriate for customers
Factors in Selecting a Resource (Buying
Promotio
Some samples may never be mass produced
Dollar Merchandise Plan
5. Sales records - Sales people
In-store Success (Sources
Branch (Classifications; Department Store
Confined merchandis
Product Development
6. Small specialized store of a department store
Publicity
Twig (Classifications; Department Store)
Product Development
Branch (Classifications; Department Store
7. Specialize in brand and designer name clothing at discounted prices
Twig (Classifications; Department Store)
Franchise
OB
Off-Price Store (Specialty)
8. Chain
Reporting Services (Sources)
DMM (Merchandising; Retail Store
Shortage (Dollar Merchandise Plan)
Central Buyer (Path for Buyers)
9. When merchandise (inventory and ordered) is GREATER than need
Paths for Buyers
Overbought
Market Wee
Turnover (Dollar Merchandise Plan)
10. Must be selected for membership - All couture houses do custom dressmaking but also have ready-to-wear line
Paris (Global Fashion Centers)
Buyer (Merchandising; Retail Stores)
Merchandise/Promotional (Advertising)
Advertising
11. Manufacturer sells the rights to retail the product - Franchise has the right to use the name and stock the merchandise - Example = Panera
Merchandisi
Franchise
Resident Buyer (Path for Buyers)
De
12. Largest portion of promotion budget (approx. 1.3% of sales) - Planning - writing - design - and scheduling of paid announcements
Costume Designe
Broad-based Business Consulting Services
Franchise
Advertising
13. Completed once the estimated demand has been made - The merchandise plan is both by: Dollar or Merchandise (amount and quantity)
Off-Price Store (Specialty)
Private Label
Merchandise Assortment Planning
Wholesale Warehouse Clubs (Specialty)
14. Typically 6 months prior to season
Dollar Merchandise Plan
Promotio
Market Wee
New York (Market Centers)
15. Stores are part of an ownership group - Corporation owns a number of autonomously operated retail organizations
Image (Advertising)
De
Store Ownership Group
Franchise
16. Where store execs are housed
Market Research (Sources)
Flagship (Classifications; Department Store)
Limitations of regional marts
Tokyo (Global Fashion Centers
17. Creates fashion looks for magazine phot - shoots - company catalogs - etc.
Sources of Merchandise (Buying)
Breadt
Tokyo (Global Fashion Centers
Stylist
18. Departments are managed separately - Separate buyers for each department - Extra customer services - Checkout in each department
DMM (Merchandising; Retail Store
Factory Outlet (Specialty)
Image (Advertising)
Department Store (Characteristics)
19. Cotton Inc. - Wool Bureau
Gross Margin Percentage (Dollar Merchandise Plan)
Trade Associations (Sources)
Open-to-buy (Dollar Merchandise Plan)
Twig (Classifications; Department Store)
20. Most aware of what is selling (bias)
Product Development
Vendors (Sources)
Gross Margin Percentage (Dollar Merchandise Plan)
Tokyo (Global Fashion Centers
21. Focuses on management and market research
Product Development
Sources of Information (Retail Merchandising)
Management Consultants (Consulting Services)
Store Ownership Group
22. Television or computer shopping
Electronic Retailing (Non-store Retailing)
Two basic kinds of ratail advertising
Store Ownership Group
Look at offerings and need out and refine their line
23. Manufacturers may not always produce everything they show in regional market (even if orders have been placed) - May not have many new manufacturers
Store Owned Organizations (Product Development Organizations
Management Consultants (Consulting Services)
Resident Buyer
Limitations of regional marts
24. Money left to buy- when merchandise NEEDS to exceed merchandise available
Open-to-buy (Dollar Merchandise Plan)
Dallas
Stylist
OB
25. Market area - Assists specialized (central) buyer
Store Owner (Path for Buyers)
Market Research (Sources)
Resident Buyer (Path for Buyers)
Trade Publications (Sources)
26. Anticipating future needs - Interpreting consumer demand - Evaluating current sales
Factors to be Considered in Editing (Buying)
Resident Buyer (Path for Buyers)
Buyer (Retail Merchandising)
Tokyo (Global Fashion Centers
27. Responsible for a department/area
Some samples may never be mass produced
Buyer (Merchandising; Retail Stores)
Catalog Showroom (Specialty)
Central Buyer (Path for Buyers)
28. Merchandising - Buying - Product Development Organizations
Independently owned services
Hypermarkets (Specialty
Confined merchandis
Overbought
29. Conduct own research
Department Store (Characteristics)
Market Research (Sources)
Store within a Store
Publicity
30. Quantity of different items offered
Merchandise Assortment Planning
De
Resident Buyer
Two basic kinds of ratail advertising
31. Place where sellers display sample goods and buyers survey and place orders for merchandise which will be delivered later
Breadt
New York (Market Centers)
Gross Margin Percentage (Dollar Merchandise Plan)
Market
32. Manufacturers Attend Market to...
Buyer (Merchandising; Retail Stores)
Reporting Services (Sources)
Look at offerings and need out and refine their line
Twig (Classifications; Department Store)
33. Market trips - Sales reps wh - visit buyer - Catalogs - Resident buying offices - Store-owned resources
Wholesale Warehouse Clubs (Specialty)
Paris (Global Fashion Centers)
Sources of Merchandise (Buying)
Electronic Retailing (Non-store Retailing)
34. Customer makes choices out of a catalog and places order by phone - mail - or at a facility
Trade Publications (Sources)
Off-Price Store (Specialty)
Catalog/Mail Order (Non-store Retai
Buyer (Retail Merchandising)
35. Store open another facility in a different location - often in suburbs
In-store Boutique
Specialized Store Buyer (Path for Buyers)
Catalog/Mail Order (Non-store Retai
Branch (Classifications; Department Store
36. Mass - staples
Store within a Store
Tokyo (Global Fashion Centers
Sources of Information (Retail Merchandising)
Central Buyer (Path for Buyers)
37. Offer merchandise at prices below recognized levels -Emphasis on self-service - limited services -Volume-oriented
Direct Selling (Non-store Retailing)
Discount Store (Specialty)
Milan (Global Fashion Centers)
Sources of Information (Retail Merchandising)
38. Number of different items offered
Breadt
Central Buyer (Path for Buyers)
GMM (Merchandising; Retail Stores)
In-store Success (Sources
39. Compare what is available from the competition
Chain Store
Electronic Retailing (Non-store Retailing)
Gross Margin Percentage (Dollar Merchandise Plan)
Shopping the Stores (Sources)
40. Small area within a store for designers or popular manufacturers
Merchandise Assortment Planning
In-store Boutique
Overbought
Off-Price Store (Specialty)
41. Regional center for bridal - evening wear
Image (Promotion)
Confined merchandis
Dallas
Sources of Information (Retail Merchandising)
42. Located in market
Using Resident Buying Offices (Sources)
Independently Owed (Product Development Organizations)
In-store Success (Sources
Discount Store (Specialty)
43. Italian fashion - Knits - Shoes - Menswear
Milan (Global Fashion Centers)
Specialty Store
Sources of Merchandise (Buying)
Turnover (Dollar Merchandise Plan)
44. Shoplifting - internal theft - inaccurate records
Sources of Information (Retail Merchandising)
Advertising
Shortage (Dollar Merchandise Plan)
Dallas
45. Not paid for by the retailer and the retailer doesn't have control over what is said
Tokyo (Global Fashion Centers
Overbought
Branch (Classifications; Department Store
Publicity
46. Image Merchandise/promotional -advertising agencies bid for client accounts
Trade Publications (Sources)
Central Buyer (Path for Buyers)
Two basic kinds of ratail advertising
Store Ownership Group
47. Large number of resources centered in 7th Avenue area - Largest and most important domestically
Dallas
Limitations of regional marts
Market Research (Sources)
New York (Market Centers)
48. Responsible for several areas
Store Ownership Group
DMM (Merchandising; Retail Store
Stylist
Sources of Information (Retail Merchandising)
49. These reach out and sell to - small fashion retailers in surrounding areas - serve as a wholesale selling facility for apparel producers - Better understanding of the local consumer
Variety Store (Specialty)
Regional Marts
OB
Store Ownership Group
50. Develops clothing for actors in plays - movies - and television
Twig (Classifications; Department Store)
Department Store (Characteristics)
Paths for Buyers
Costume Designe