Test your basic knowledge |

Fashion Merchandizing

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. To actually see the merchandise and judge how it will look in store - To find new resources for merchandise - Stores will always carry some traditional vendors But are constantly seeking new sources - Talk to other and get a feel for the trends and






2. Where store execs are housed






3. Anticipating future needs - Interpreting consumer demand - Evaluating current sales






4. Cotton Inc. - Wool Bureau






5. Manufacturers may not always produce everything they show in regional market (even if orders have been placed) - May not have many new manufacturers






6. Television or computer shopping






7. Manufacturers Attend Market to...






8. Place where sellers display sample goods and buyers survey and place orders for merchandise which will be delivered later






9. Screens the market for the store buyer (represents the buyer) - Group buying- allows for lower prices due to volume buying - Assist with private label- product development sourcing - Assist with foreign buying






10. Chain






11. Run by private enterprises - members subscribe for a fee (e.g. Doneger Group)






12. Small specialized store of a department store






13. Focus specifically on product






14. WWD - DNR - stores (consumer fashion magazines)






15. Store that concentrates on a specific classification of merchandise - Often more clearly defined market - Broad and shallow assortment






16. Specialize in brand and designer name clothing at discounted prices






17. Carry merchandise from many manufacturers -Originally owned by manufacturers as a way to get rid of excess merchandise






18. Combine supermarket - appliances - toys - drug store items - apparel - etc. - everything under one roof






19. Responsible for a department/area






20. Conduct own research






21. Develops clothing for actors in plays - movies - and television






22. Image Merchandise/promotional -advertising agencies bid for client accounts






23. Merchandising - Buying - Product Development Organizations






24. Completed once the estimated demand has been made - The merchandise plan is both by: Dollar or Merchandise (amount and quantity)






25. Market trips - Sales reps wh - visit buyer - Catalogs - Resident buying offices - Store-owned resources






26. Largest portion of promotion budget (approx. 1.3% of sales) - Planning - writing - design - and scheduling of paid announcements






27. Offerings limited to geographical area - Vendor policies (Minimums) - Vendor services (On time shipments)






28. Buying - selling - and planning of merchandise






29. Customer makes choices out of a catalog and places order by phone - mail - or at a facility






30. Management consultants - Technical consultants - Import and export consultants






31. Departments are managed separately - Separate buyers for each department - Extra customer services - Checkout in each department






32. Most aware of what is selling (bias)






33. Small area within a store for designers or popular manufacturers






34. Pay a fee for what are supposed to be wholesale prices






35. Number of different items offered






36. Manufacturer sells the rights to retail the product - Franchise has the right to use the name and stock the merchandise - Example = Panera






37. Ads; focuses on business itself






38. Large number of resources centered in 7th Avenue area - Largest and most important domestically






39. Regional center for bridal - evening wear






40. Door-to-door or house parties






41. Tells buyer dollar amount of purchases that can be made - Actual stock- planned stock






42. Shoplifting - internal theft - inaccurate records






43. Some sample will be altered - To show merchandise in best possible way to accessorize it the way they intended it to be and sometimes on models - Opportunity to develop PR






44. Figure that tells the frequency with which the stock has been sold and replaced - Goal: increase turn = keep merchandise moving






45. Quantity of different items offered






46. Located in market






47. Market area - Assists specialized (central) buyer






48. Mass - staples






49. Not paid for by the retailer and the retailer doesn't have control over what is said






50. Germany - Spain - Eastern Block