Test your basic knowledge |

Fashion Merchandizing

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Figure that tells the frequency with which the stock has been sold and replaced - Goal: increase turn = keep merchandise moving






2. Manufacturers may not always produce everything they show in regional market (even if orders have been placed) - May not have many new manufacturers






3. Door-to-door or house parties






4. Offer merchandise at prices below recognized levels -Emphasis on self-service - limited services -Volume-oriented






5. Offerings limited to geographical area - Vendor policies (Minimums) - Vendor services (On time shipments)






6. Shopping the stores - Using resident buying offices - Vendors - Trade publications - Reporting services - Trade associations - Market research - In-store success






7. Tells buyer dollar amount of purchases that can be made - Actual stock- planned stock






8. Large number of resources centered in 7th Avenue area - Largest and most important domestically






9. Responsible for a department/area






10. Merchandising - Buying - Product Development Organizations






11. Anticipating future needs - Interpreting consumer demand - Evaluating current sales






12. Responsible for establishing the store's image






13. Larger orders may allow for...






14. Combine supermarket - appliances - toys - drug store items - apparel - etc. - everything under one roof






15. Pay a fee for what are supposed to be wholesale prices






16. Variety of low priced merchandise






17. Place where sellers display sample goods and buyers survey and place orders for merchandise which will be delivered later






18. Cotton Inc. - Wool Bureau






19. Leased department: rents space to an outside firm which runs the department (makeup counters) -In-store boutique






20. Small area within a store for designers or popular manufacturers






21. Menswear






22. Germany - Spain - Eastern Block






23. WWD - DNR - stores (consumer fashion magazines)






24. Customer makes choices out of a catalog and places order by phone - mail - or at a facility






25. Television or computer shopping






26. Order from catalog and pick up immediately






27. Store owner - Specialized store buyer - Central buyer - Resident buyer






28. Where store execs are housed






29. Store's own label for career and casual sportswear; prices vary (better to moderate)






30. Must be selected for membership - All couture houses do custom dressmaking but also have ready-to-wear line






31. Price - Buying plans - What is selling - Needs of the consumer - Buyer completes order which is then approved by DMM






32. Shoplifting - internal theft - inaccurate records






33. Mass - staples






34. Ads; focuses on business itself






35. Develops clothing for actors in plays - movies - and television






36. Most aware of what is selling (bias)






37. Small specialized store of a department store






38. Store that concentrates on a specific classification of merchandise - Often more clearly defined market - Broad and shallow assortment






39. Not paid for by the retailer and the retailer doesn't have control over what is said






40. Image Merchandise/promotional -advertising agencies bid for client accounts






41. Money left to buy- when merchandise NEEDS to exceed merchandise available






42. Market area - Assists specialized (central) buyer






43. Responsible for several areas






44. Typically 6 months prior to season






45. Focus specifically on product






46. Additional service offered by resident buying offices- design staff of the buying office develops private label merchandise - Newest services






47. Focuses on management and market research






48. Manufacturer sells the rights to retail the product - Franchise has the right to use the name and stock the merchandise - Example = Panera






49. Regional center for bridal - evening wear






50. Centrally located/organized with merchandising and buying in a central headquarters - Most of the separate stores look alike and carry the same merchandise - Example = Target