Test your basic knowledge |

Fashion Merchandizing

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Menswear






2. Responsible for a department/area






3. Develops clothing for actors in plays - movies - and television






4. Screens the market for the store buyer (represents the buyer) - Group buying- allows for lower prices due to volume buying - Assist with private label- product development sourcing - Assist with foreign buying






5. These reach out and sell to - small fashion retailers in surrounding areas - serve as a wholesale selling facility for apparel producers - Better understanding of the local consumer






6. Departments are managed separately - Separate buyers for each department - Extra customer services - Checkout in each department






7. People who shop for clients






8. Money left to buy- when merchandise NEEDS to exceed merchandise available






9. Image Merchandise/promotional -advertising agencies bid for client accounts






10. Larger orders may allow for...






11. Manufacturer sells the rights to retail the product - Franchise has the right to use the name and stock the merchandise - Example = Panera






12. Selling responsibilities






13. Leased department: rents space to an outside firm which runs the department (makeup counters) -In-store boutique






14. Variety of low priced merchandise






15. Carry merchandise from many manufacturers -Originally owned by manufacturers as a way to get rid of excess merchandise






16. Order from catalog and pick up immediately






17. Merchandising - Buying - Product Development Organizations






18. Current information on trends






19. Run by private enterprises - members subscribe for a fee (e.g. Doneger Group)






20. Planned sales - Planned stock - Turnover - Average stock - Planned purchases - Shortage - Gross margin percentage - Open-to-buy






21. Customer makes choices out of a catalog and places order by phone - mail - or at a facility






22. Management consultants - Technical consultants - Import and export consultants






23. Combine supermarket - appliances - toys - drug store items - apparel - etc. - everything under one roof






24. Net sales- total merchandise costs (Allow for overhead taxes and profit)






25. Focuses on management and market research






26. Large number of resources centered in 7th Avenue area - Largest and most important domestically






27. Store that concentrates on a specific classification of merchandise - Often more clearly defined market - Broad and shallow assortment






28. 2nd largest leasing space available






29. Where store execs are housed






30. Small area within a store for designers or popular manufacturers






31. Specialize in brand and designer name clothing at discounted prices






32. Most aware of what is selling (bias)






33. Discounts for early payment - Any discounts available (special buys) - Delivery agreements (especially when goods change ownership) - Services (co-op advertising)






34. Serves as group of stores - membership is by invitation only (e.g. Associated Merchandising Corporation)






35. Door-to-door or house parties






36. Ads; focuses on business itself






37. Conduct own research






38. Focus specifically on product






39. Small specialized store of a department store






40. Completed once the estimated demand has been made - The merchandise plan is both by: Dollar or Merchandise (amount and quantity)






41. Figure that tells the frequency with which the stock has been sold and replaced - Goal: increase turn = keep merchandise moving






42. Offer merchandise at prices below recognized levels -Emphasis on self-service - limited services -Volume-oriented






43. Price - Buying plans - What is selling - Needs of the consumer - Buyer completes order which is then approved by DMM






44. Creates fashion looks for magazine phot - shoots - company catalogs - etc.






45. Quantity of different items offered






46. Sometimes called the 6 month plan - Balances planned stock and planned sales in dollars - Previous 6 months plan is used as a guideline






47. Focuses on the business itself






48. Shoplifting - internal theft - inaccurate records






49. Must be selected for membership - All couture houses do custom dressmaking but also have ready-to-wear line






50. Sales records - Sales people