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Test your basic knowledge |
Fashion Merchandizing
Start Test
Study First
Subjects
:
business-skills
,
industries
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Manufacturers Attend Market to...
Vendors (Sources)
Market Research (Sources)
Look at offerings and need out and refine their line
Image (Advertising)
2. Stores are part of an ownership group - Corporation owns a number of autonomously operated retail organizations
Paths for Buyers
Store Ownership Group
Paris (Global Fashion Centers)
Image (Promotion)
3. Image Merchandise/promotional -advertising agencies bid for client accounts
Image (Advertising)
Two basic kinds of ratail advertising
Market Research (Sources)
Costume Designe
4. Management consultants - Technical consultants - Import and export consultants
Factory Outlet (Specialty)
Los Angeles
Broad-based Business Consulting Services
Costume Designe
5. Store owner - Specialized store buyer - Central buyer - Resident buyer
Paths for Buyers
Tokyo (Global Fashion Centers
Market Wee
Image (Advertising)
6. Sales records - Sales people
Market Research (Sources)
Twig (Classifications; Department Store)
Discount Store (Specialty)
In-store Success (Sources
7. Buying - selling - and planning of merchandise
Vendors (Sources)
Merchandisi
Advertising
GMM (Merchandising; Retail Stores)
8. These reach out and sell to - small fashion retailers in surrounding areas - serve as a wholesale selling facility for apparel producers - Better understanding of the local consumer
Some samples may never be mass produced
Dallas
Regional Marts
Store Owned Organizations (Product Development Organizations
9. Leased department: rents space to an outside firm which runs the department (makeup counters) -In-store boutique
Catalog Showroom (Specialty)
Gross Margin Percentage (Dollar Merchandise Plan)
Buyer (Merchandising; Retail Stores)
Store within a Store
10. Pay a fee for what are supposed to be wholesale prices
Stylist
Shortage (Dollar Merchandise Plan)
Wholesale Warehouse Clubs (Specialty)
Business Consultant's Services
11. Regional center for bridal - evening wear
Buyer (Retail Merchandising)
Breadt
Shortage (Dollar Merchandise Plan)
Dallas
12. Store open another facility in a different location - often in suburbs
Branch (Classifications; Department Store
Advertising
Confined merchandis
Los Angeles
13. Specialize in brand and designer name clothing at discounted prices
Franchise
Off-Price Store (Specialty)
Buyer (Merchandising; Retail Stores)
Private Label
14. Chain
OB
Discount Store (Specialty)
Buyer (Merchandising; Retail Stores)
Central Buyer (Path for Buyers)
15. Small area within a store for designers or popular manufacturers
Wholesale Warehouse Clubs (Specialty)
In-store Boutique
Breadt
Two basic kinds of ratail advertising
16. Where store execs are housed
OB
Open-to-buy (Dollar Merchandise Plan)
Personal Shopper
Flagship (Classifications; Department Store)
17. Typically 6 months prior to season
Independently Owed (Product Development Organizations)
Tokyo (Global Fashion Centers
Publicity
Market Wee
18. 2nd largest leasing space available
Advertising
Twig (Classifications; Department Store)
Department Store (Characteristics)
Los Angeles
19. Place where sellers display sample goods and buyers survey and place orders for merchandise which will be delivered later
Tokyo (Global Fashion Centers
Private Label
Market
Product Development
20. Italian fashion - Knits - Shoes - Menswear
Milan (Global Fashion Centers)
Department Store (Characteristics)
Wholesale Warehouse Clubs (Specialty)
Merchandise/Promotional (Advertising)
21. Serves as group of stores - membership is by invitation only (e.g. Associated Merchandising Corporation)
Store Owned Organizations (Product Development Organizations
Sources of Merchandise (Buying)
Independently owned services
Image (Promotion)
22. Responsible for several areas
Sources of Merchandise (Buying)
Using Resident Buying Offices (Sources)
DMM (Merchandising; Retail Store
Minor Fashion Industries (Global Fashion Centers)
23. Some sample will be altered - To show merchandise in best possible way to accessorize it the way they intended it to be and sometimes on models - Opportunity to develop PR
Factors in Selecting a Resource (Buying
Some samples may never be mass produced
Discount Store (Specialty)
DMM (Merchandising; Retail Store
24. Anticipating future needs - Interpreting consumer demand - Evaluating current sales
Central Buyer (Path for Buyers)
Buyer (Retail Merchandising)
Buyers Attend Market
Catalog Showroom (Specialty)
25. Door-to-door or house parties
Factors to be Considered in Editing (Buying)
Direct Selling (Non-store Retailing)
Paths for Buyers
Store Owner (Path for Buyers)
26. Selling responsibilities
Advertising
Independently Owed (Product Development Organizations)
Specialized Store Buyer (Path for Buyers)
Trade Publications (Sources)
27. Additional service offered by resident buying offices- design staff of the buying office develops private label merchandise - Newest services
Using Resident Buying Offices (Sources)
Lower prices
Product Development
Image (Advertising)
28. Centrally located/organized with merchandising and buying in a central headquarters - Most of the separate stores look alike and carry the same merchandise - Example = Target
Factors in Selecting a Resource (Buying
In-store Success (Sources
Broad-based Business Consulting Services
Chain Store
29. Menswear
Image (Promotion)
Discount Store (Specialty)
Independently Owed (Product Development Organizations)
London (Global Fashion Centers)
30. Larger orders may allow for...
Limitations of regional marts
Personal Shopper
Costume Designe
Lower prices
31. Compare what is available from the competition
Trade Associations (Sources)
Shopping the Stores (Sources)
Buyer (Merchandising; Retail Stores)
Image (Promotion)
32. Large number of resources centered in 7th Avenue area - Largest and most important domestically
Store Owned Organizations (Product Development Organizations
Merchandise/Promotional (Advertising)
Broad-based Business Consulting Services
New York (Market Centers)
33. Tells buyer dollar amount of purchases that can be made - Actual stock- planned stock
In-store Boutique
Shortage (Dollar Merchandise Plan)
Open-to-buy (Dollar Merchandise Plan)
Business Consultant's Services
34. Money left to buy- when merchandise NEEDS to exceed merchandise available
Terms to be Negotiated (Buying)
Catalog/Mail Order (Non-store Retai
Specialized Store Buyer (Path for Buyers)
OB
35. Focuses on the business itself
Milan (Global Fashion Centers)
Dollar Merchandise Plan
Chain Store
Image (Promotion)
36. Responsible for a department/area
Breadt
Buyer (Merchandising; Retail Stores)
Regional Marts
Factory Outlet (Specialty)
37. Located in market
Trade Associations (Sources)
Using Resident Buying Offices (Sources)
Resident Buyer (Path for Buyers)
London (Global Fashion Centers)
38. Shopping the stores - Using resident buying offices - Vendors - Trade publications - Reporting services - Trade associations - Market research - In-store success
Market
Sources of Information (Retail Merchandising)
Discount Store (Specialty)
Factory Outlet (Specialty)
39. Germany - Spain - Eastern Block
Minor Fashion Industries (Global Fashion Centers)
Turnover (Dollar Merchandise Plan)
Factors in Selecting a Resource (Buying
Market
40. Television or computer shopping
Department Store (Characteristics)
Electronic Retailing (Non-store Retailing)
London (Global Fashion Centers)
Confined merchandis
41. Manufacturer sells the rights to retail the product - Franchise has the right to use the name and stock the merchandise - Example = Panera
Franchise
Image (Advertising)
Market Research (Sources)
Paris (Global Fashion Centers)
42. Net sales- total merchandise costs (Allow for overhead taxes and profit)
Breadt
London (Global Fashion Centers)
Factory Outlet (Specialty)
Gross Margin Percentage (Dollar Merchandise Plan)
43. Run by private enterprises - members subscribe for a fee (e.g. Doneger Group)
Stylist
Independently Owed (Product Development Organizations)
Reporting Services (Sources)
Hypermarkets (Specialty
44. Not paid for by the retailer and the retailer doesn't have control over what is said
Publicity
Milan (Global Fashion Centers)
Department Store (Characteristics)
Catalog Showroom (Specialty)
45. Manufacturers may not always produce everything they show in regional market (even if orders have been placed) - May not have many new manufacturers
Wholesale Warehouse Clubs (Specialty)
Personal Shopper
Limitations of regional marts
Merchandisi
46. Store's own label for career and casual sportswear; prices vary (better to moderate)
Private Label
Costume Designe
Some samples may never be mass produced
In-store Boutique
47. Conduct own research
Market Research (Sources)
Factors to be Considered in Editing (Buying)
Minor Fashion Industries (Global Fashion Centers)
In-store Success (Sources
48. Store that concentrates on a specific classification of merchandise - Often more clearly defined market - Broad and shallow assortment
Specialty Store
Elements of Dollar Merchandize Plan
Open-to-buy (Dollar Merchandise Plan)
Resident Buyer
49. Figure that tells the frequency with which the stock has been sold and replaced - Goal: increase turn = keep merchandise moving
Catalog Showroom (Specialty)
In-store Boutique
Turnover (Dollar Merchandise Plan)
Promotio
50. Price - Buying plans - What is selling - Needs of the consumer - Buyer completes order which is then approved by DMM
Store within a Store
Branch (Classifications; Department Store
Factors to be Considered in Editing (Buying)
Gross Margin Percentage (Dollar Merchandise Plan)