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Fashion Merchandizing

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Cotton Inc. - Wool Bureau






2. Store owner - Specialized store buyer - Central buyer - Resident buyer






3. These reach out and sell to - small fashion retailers in surrounding areas - serve as a wholesale selling facility for apparel producers - Better understanding of the local consumer






4. Door-to-door or house parties






5. Run by private enterprises - members subscribe for a fee (e.g. Doneger Group)






6. Combine supermarket - appliances - toys - drug store items - apparel - etc. - everything under one roof






7. Selling responsibilities






8. WWD - DNR - stores (consumer fashion magazines)






9. Screens the market for the store buyer (represents the buyer) - Group buying- allows for lower prices due to volume buying - Assist with private label- product development sourcing - Assist with foreign buying






10. Store's own label for career and casual sportswear; prices vary (better to moderate)






11. Focuses on the business itself






12. Responsible for several areas






13. Additional service offered by resident buying offices- design staff of the buying office develops private label merchandise - Newest services






14. To actually see the merchandise and judge how it will look in store - To find new resources for merchandise - Stores will always carry some traditional vendors But are constantly seeking new sources - Talk to other and get a feel for the trends and






15. Leased department: rents space to an outside firm which runs the department (makeup counters) -In-store boutique






16. Largest portion of promotion budget (approx. 1.3% of sales) - Planning - writing - design - and scheduling of paid announcements






17. Television or computer shopping






18. Small operation






19. Serves as group of stores - membership is by invitation only (e.g. Associated Merchandising Corporation)






20. Shoplifting - internal theft - inaccurate records






21. Money left to buy- when merchandise NEEDS to exceed merchandise available






22. Offerings limited to geographical area - Vendor policies (Minimums) - Vendor services (On time shipments)






23. Focus specifically on product






24. Some sample will be altered - To show merchandise in best possible way to accessorize it the way they intended it to be and sometimes on models - Opportunity to develop PR






25. Mass - staples






26. Price - Buying plans - What is selling - Needs of the consumer - Buyer completes order which is then approved by DMM






27. Tells buyer dollar amount of purchases that can be made - Actual stock- planned stock






28. Place where sellers display sample goods and buyers survey and place orders for merchandise which will be delivered later






29. Merchandising offerings - Appropriate for customers






30. When merchandise (inventory and ordered) is GREATER than need






31. Store that concentrates on a specific classification of merchandise - Often more clearly defined market - Broad and shallow assortment






32. Creates fashion looks for magazine phot - shoots - company catalogs - etc.






33. Management consultants - Technical consultants - Import and export consultants






34. Buying - selling - and planning of merchandise






35. Market area - Assists specialized (central) buyer






36. Sourcing - Logistics related to - importing - Managing information systems

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37. Sales records - Sales people






38. Completed once the estimated demand has been made - The merchandise plan is both by: Dollar or Merchandise (amount and quantity)






39. Net sales- total merchandise costs (Allow for overhead taxes and profit)






40. Image Merchandise/promotional -advertising agencies bid for client accounts






41. Manufacturers Attend Market to...






42. Customer makes choices out of a catalog and places order by phone - mail - or at a facility






43. Typically 6 months prior to season






44. Conduct own research






45. Quantity of different items offered






46. Large number of resources centered in 7th Avenue area - Largest and most important domestically






47. Ads; focuses on business itself






48. Focuses on a particular item or product






49. Responsible for a department/area






50. Italian fashion - Knits - Shoes - Menswear







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