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Test your basic knowledge |
Fashion Merchandizing
Start Test
Study First
Subjects
:
business-skills
,
industries
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Mass - staples
Image (Advertising)
Tokyo (Global Fashion Centers
Independently Owed (Product Development Organizations)
Catalog/Mail Order (Non-store Retai
2. Focuses on management and market research
Management Consultants (Consulting Services)
Buyers Attend Market
Resident Buyer (Path for Buyers)
Sources of Merchandise (Buying)
3. Must be selected for membership - All couture houses do custom dressmaking but also have ready-to-wear line
Store Owned Organizations (Product Development Organizations
Paris (Global Fashion Centers)
Using Resident Buying Offices (Sources)
Direct Selling (Non-store Retailing)
4. Additional service offered by resident buying offices- design staff of the buying office develops private label merchandise - Newest services
Factory Outlet (Specialty)
Product Development
Business Consultant's Services
Two basic kinds of ratail advertising
5. Planned sales - Planned stock - Turnover - Average stock - Planned purchases - Shortage - Gross margin percentage - Open-to-buy
Factors in Selecting a Resource (Buying
Sources of Information (Retail Merchandising)
Gross Margin Percentage (Dollar Merchandise Plan)
Elements of Dollar Merchandize Plan
6. Not paid for by the retailer and the retailer doesn't have control over what is said
Confined merchandis
Trade Publications (Sources)
Shopping the Stores (Sources)
Publicity
7. Conduct own research
Market Research (Sources)
Confined merchandis
GMM (Merchandising; Retail Stores)
Two basic kinds of ratail advertising
8. Store open another facility in a different location - often in suburbs
Gross Margin Percentage (Dollar Merchandise Plan)
Branch (Classifications; Department Store
Look at offerings and need out and refine their line
OB
9. Largest portion of promotion budget (approx. 1.3% of sales) - Planning - writing - design - and scheduling of paid announcements
Store Ownership Group
Advertising
Buyer (Retail Merchandising)
Some samples may never be mass produced
10. Creates fashion looks for magazine phot - shoots - company catalogs - etc.
Stylist
Terms to be Negotiated (Buying)
Chain Store
Turnover (Dollar Merchandise Plan)
11. Money left to buy- when merchandise NEEDS to exceed merchandise available
Factors in Selecting a Resource (Buying
Merchandise/Promotional (Advertising)
Franchise
OB
12. People who shop for clients
Sources of Merchandise (Buying)
Factory Outlet (Specialty)
Personal Shopper
Market Wee
13. Store owner - Specialized store buyer - Central buyer - Resident buyer
Minor Fashion Industries (Global Fashion Centers)
Paris (Global Fashion Centers)
Paths for Buyers
Branch (Classifications; Department Store
14. Buying - selling - and planning of merchandise
Business Consultant's Services
Franchise
Merchandisi
Milan (Global Fashion Centers)
15. Develops clothing for actors in plays - movies - and television
Independently owned services
Costume Designe
London (Global Fashion Centers)
Store Owner (Path for Buyers)
16. Chain
Factors to be Considered in Editing (Buying)
Buyer (Merchandising; Retail Stores)
Central Buyer (Path for Buyers)
Look at offerings and need out and refine their line
17. Sometimes called the 6 month plan - Balances planned stock and planned sales in dollars - Previous 6 months plan is used as a guideline
Dollar Merchandise Plan
Market
Factory Outlet (Specialty)
Sources of Merchandise (Buying)
18. Focus specifically on product
Milan (Global Fashion Centers)
Dollar Merchandise Plan
Some samples may never be mass produced
Merchandise/Promotional (Advertising)
19. Pay a fee for what are supposed to be wholesale prices
Wholesale Warehouse Clubs (Specialty)
Store Owned Organizations (Product Development Organizations
Franchise
Milan (Global Fashion Centers)
20. Large number of resources centered in 7th Avenue area - Largest and most important domestically
New York (Market Centers)
Variety Store (Specialty)
Private Label
Trade Publications (Sources)
21. Sourcing - Logistics related to - importing - Managing information systems
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22. Responsible for several areas
Dallas
Two basic kinds of ratail advertising
Chain Store
DMM (Merchandising; Retail Store
23. Carry merchandise from many manufacturers -Originally owned by manufacturers as a way to get rid of excess merchandise
Twig (Classifications; Department Store)
Factory Outlet (Specialty)
In-store Boutique
Promotio
24. Store that concentrates on a specific classification of merchandise - Often more clearly defined market - Broad and shallow assortment
Specialty Store
Store Owner (Path for Buyers)
Confined merchandis
In-store Boutique
25. Combine supermarket - appliances - toys - drug store items - apparel - etc. - everything under one roof
Shopping the Stores (Sources)
Chain Store
Hypermarkets (Specialty
London (Global Fashion Centers)
26. Discounts for early payment - Any discounts available (special buys) - Delivery agreements (especially when goods change ownership) - Services (co-op advertising)
Product Development
Resident Buyer
Off-Price Store (Specialty)
Terms to be Negotiated (Buying)
27. Focuses on the business itself
Sources of Merchandise (Buying)
Off-Price Store (Specialty)
Image (Promotion)
Personal Shopper
28. Cotton Inc. - Wool Bureau
Trade Associations (Sources)
Market
Department Store (Characteristics)
Store within a Store
29. Net sales- total merchandise costs (Allow for overhead taxes and profit)
In-store Boutique
Variety Store (Specialty)
Specialty Store
Gross Margin Percentage (Dollar Merchandise Plan)
30. Market trips - Sales reps wh - visit buyer - Catalogs - Resident buying offices - Store-owned resources
Sources of Merchandise (Buying)
Twig (Classifications; Department Store)
Buyer (Merchandising; Retail Stores)
In-store Success (Sources
31. Small area within a store for designers or popular manufacturers
In-store Success (Sources
In-store Boutique
Chain Store
Specialty Store
32. Door-to-door or house parties
Tokyo (Global Fashion Centers
Trade Publications (Sources)
Direct Selling (Non-store Retailing)
Stylist
33. Most aware of what is selling (bias)
Vendors (Sources)
Elements of Dollar Merchandize Plan
Broad-based Business Consulting Services
Private Label
34. Selling responsibilities
Direct Selling (Non-store Retailing)
Flagship (Classifications; Department Store)
Store Owner (Path for Buyers)
Specialized Store Buyer (Path for Buyers)
35. Regional center for bridal - evening wear
Management Consultants (Consulting Services)
Dallas
Paths for Buyers
Elements of Dollar Merchandize Plan
36. Compare what is available from the competition
Sources of Information (Retail Merchandising)
Shopping the Stores (Sources)
Store within a Store
Management Consultants (Consulting Services)
37. Germany - Spain - Eastern Block
Vendors (Sources)
Minor Fashion Industries (Global Fashion Centers)
Specialized Store Buyer (Path for Buyers)
Market
38. Place where sellers display sample goods and buyers survey and place orders for merchandise which will be delivered later
Overbought
Market
Factors to be Considered in Editing (Buying)
OB
39. Merchandising offerings - Appropriate for customers
Some samples may never be mass produced
Merchandisi
Factors in Selecting a Resource (Buying
Stylist
40. Quantity of different items offered
De
GMM (Merchandising; Retail Stores)
Independently owned services
Store within a Store
41. Manufacturers Attend Market to...
Look at offerings and need out and refine their line
Product Development
Catalog Showroom (Specialty)
Factors to be Considered in Editing (Buying)
42. Run by private enterprises - members subscribe for a fee (e.g. Doneger Group)
Milan (Global Fashion Centers)
Merchandise/Promotional (Advertising)
Resident Buyer
Independently Owed (Product Development Organizations)
43. Sales records - Sales people
London (Global Fashion Centers)
In-store Success (Sources
Business Consultant's Services
Los Angeles
44. 2nd largest leasing space available
Buyer (Retail Merchandising)
Elements of Dollar Merchandize Plan
Los Angeles
Reporting Services (Sources)
45. Image Merchandise/promotional -advertising agencies bid for client accounts
Two basic kinds of ratail advertising
Costume Designe
Management Consultants (Consulting Services)
Central Buyer (Path for Buyers)
46. Centrally located/organized with merchandising and buying in a central headquarters - Most of the separate stores look alike and carry the same merchandise - Example = Target
Hypermarkets (Specialty
Chain Store
Buyers Attend Market
Franchise
47. Manufacturers may not always produce everything they show in regional market (even if orders have been placed) - May not have many new manufacturers
Stylist
Store within a Store
Limitations of regional marts
Product Development
48. Responsible for establishing the store's image
Business Consultant's Services
Two basic kinds of ratail advertising
GMM (Merchandising; Retail Stores)
Store Ownership Group
49. Serves as group of stores - membership is by invitation only (e.g. Associated Merchandising Corporation)
London (Global Fashion Centers)
Store Owned Organizations (Product Development Organizations
Turnover (Dollar Merchandise Plan)
Los Angeles
50. Typically 6 months prior to season
Variety Store (Specialty)
Flagship (Classifications; Department Store)
Market Wee
Specialized Store Buyer (Path for Buyers)