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Fashion Merchandizing

Subjects : business-skills, industries

Instructions:

Answer 50 questions in 15 minutes.
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Match each statement with the correct term.
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This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.

1. Anticipating future needs - Interpreting consumer demand - Evaluating current sales
Buyer (Retail Merchandising)
Elements of Dollar Merchandize Plan
Hypermarkets (Specialty
Trade Publications (Sources)

2. Located in market
Open-to-buy (Dollar Merchandise Plan)
Resident Buyer
Using Resident Buying Offices (Sources)
Los Angeles

3. Focuses on a particular item or product
Costume Designe
Gross Margin Percentage (Dollar Merchandise Plan)
Lower prices
Promotio

4. Focuses on management and market research
Wholesale Warehouse Clubs (Specialty)
Catalog/Mail Order (Non-store Retai
In-store Success (Sources
Management Consultants (Consulting Services)

5. Offer merchandise at prices below recognized levels -Emphasis on self-service - limited services -Volume-oriented
London (Global Fashion Centers)
In-store Success (Sources
Discount Store (Specialty)
Sources of Information (Retail Merchandising)

6. Buying - selling - and planning of merchandise
Vendors (Sources)
Merchandisi
Independently owned services
Shopping the Stores (Sources)

7. Small area within a store for designers or popular manufacturers
Using Resident Buying Offices (Sources)
Tokyo (Global Fashion Centers
In-store Boutique
Terms to be Negotiated (Buying)

8. Price - Buying plans - What is selling - Needs of the consumer - Buyer completes order which is then approved by DMM
Merchandise/Promotional (Advertising)
Private Label
Some samples may never be mass produced
Factors to be Considered in Editing (Buying)

9. Manufacturers may not always produce everything they show in regional market (even if orders have been placed) - May not have many new manufacturers
Limitations of regional marts
Trade Publications (Sources)
Store within a Store
Factors to be Considered in Editing (Buying)

10. Focus specifically on product
Merchandise/Promotional (Advertising)
Department Store (Characteristics)
Trade Associations (Sources)
Los Angeles

11. Some sample will be altered - To show merchandise in best possible way to accessorize it the way they intended it to be and sometimes on models - Opportunity to develop PR
Image (Advertising)
Promotio
Catalog/Mail Order (Non-store Retai
Some samples may never be mass produced

12. Screens the market for the store buyer (represents the buyer) - Group buying- allows for lower prices due to volume buying - Assist with private label- product development sourcing - Assist with foreign buying
Independently Owed (Product Development Organizations)
Resident Buyer
Gross Margin Percentage (Dollar Merchandise Plan)
Resident Buyer (Path for Buyers)

13. Television or computer shopping
Central Buyer (Path for Buyers)
Publicity
Electronic Retailing (Non-store Retailing)
Shopping the Stores (Sources)

14. Customer makes choices out of a catalog and places order by phone - mail - or at a facility
Merchandise/Promotional (Advertising)
Catalog/Mail Order (Non-store Retai
Department Store (Characteristics)
Flagship (Classifications; Department Store)

15. Small operation
Store Owner (Path for Buyers)
Trade Associations (Sources)
Specialty Store
Advertising

16. Conduct own research
Store Owned Organizations (Product Development Organizations
Market Research (Sources)
Promotio
Buyers Attend Market

17. Most aware of what is selling (bias)
Vendors (Sources)
Los Angeles
Breadt
Market Research (Sources)

18. Sales records - Sales people
Store Ownership Group
Shopping the Stores (Sources)
London (Global Fashion Centers)
In-store Success (Sources

19. Regional center for bridal - evening wear
Wholesale Warehouse Clubs (Specialty)
Store Owner (Path for Buyers)
Factors in Selecting a Resource (Buying
Dallas

20. Tells buyer dollar amount of purchases that can be made - Actual stock- planned stock
Confined merchandis
Limitations of regional marts
Resident Buyer
Open-to-buy (Dollar Merchandise Plan)

21. Cotton Inc. - Wool Bureau
Confined merchandis
Electronic Retailing (Non-store Retailing)
Variety Store (Specialty)
Trade Associations (Sources)

22. Centrally located/organized with merchandising and buying in a central headquarters - Most of the separate stores look alike and carry the same merchandise - Example = Target
Shortage (Dollar Merchandise Plan)
Branch (Classifications; Department Store
Chain Store
Store Owned Organizations (Product Development Organizations

23. Typically 6 months prior to season
De
Market Wee
Factors to be Considered in Editing (Buying)
Two basic kinds of ratail advertising

24. Menswear
Merchandisi
Milan (Global Fashion Centers)
Hypermarkets (Specialty
London (Global Fashion Centers)

25. Not paid for by the retailer and the retailer doesn't have control over what is said
Specialty Store
Publicity
Central Buyer (Path for Buyers)
Sources of Merchandise (Buying)

26. Store owner - Specialized store buyer - Central buyer - Resident buyer
Turnover (Dollar Merchandise Plan)
Wholesale Warehouse Clubs (Specialty)
Paths for Buyers
Dallas

27. When merchandise (inventory and ordered) is GREATER than need
Factory Outlet (Specialty)
Overbought
Trade Associations (Sources)
London (Global Fashion Centers)

28. Where store execs are housed
Turnover (Dollar Merchandise Plan)
Flagship (Classifications; Department Store)
Trade Associations (Sources)
De

29. Shoplifting - internal theft - inaccurate records
Wholesale Warehouse Clubs (Specialty)
Sources of Information (Retail Merchandising)
Shortage (Dollar Merchandise Plan)
Discount Store (Specialty)

30. Market trips - Sales reps wh - visit buyer - Catalogs - Resident buying offices - Store-owned resources
Trade Associations (Sources)
Paris (Global Fashion Centers)
Sources of Merchandise (Buying)
Resident Buyer

31. Develops clothing for actors in plays - movies - and television
Direct Selling (Non-store Retailing)
Image (Advertising)
Reporting Services (Sources)
Costume Designe

32. Carry merchandise from many manufacturers -Originally owned by manufacturers as a way to get rid of excess merchandise
Factors in Selecting a Resource (Buying
Factory Outlet (Specialty)
Market Research (Sources)
Off-Price Store (Specialty)

33. Management consultants - Technical consultants - Import and export consultants
Broad-based Business Consulting Services
Stylist
GMM (Merchandising; Retail Stores)
Terms to be Negotiated (Buying)

34. Planned sales - Planned stock - Turnover - Average stock - Planned purchases - Shortage - Gross margin percentage - Open-to-buy
Dollar Merchandise Plan
Store Owner (Path for Buyers)
Resident Buyer (Path for Buyers)
Elements of Dollar Merchandize Plan

35. Completed once the estimated demand has been made - The merchandise plan is both by: Dollar or Merchandise (amount and quantity)
In-store Boutique
Merchandise Assortment Planning
Reporting Services (Sources)
Discount Store (Specialty)

36. Responsible for several areas
DMM (Merchandising; Retail Store
Business Consultant's Services
Buyer (Retail Merchandising)
Direct Selling (Non-store Retailing)

37. Creates fashion looks for magazine phot - shoots - company catalogs - etc.
Costume Designe
Store Owner (Path for Buyers)
Broad-based Business Consulting Services
Stylist

38. Market area - Assists specialized (central) buyer
Resident Buyer (Path for Buyers)
Lower prices
Buyers Attend Market
Hypermarkets (Specialty

39. Place where sellers display sample goods and buyers survey and place orders for merchandise which will be delivered later
Market Wee
Market
Turnover (Dollar Merchandise Plan)
Electronic Retailing (Non-store Retailing)

40. Responsible for a department/area
Factors to be Considered in Editing (Buying)
Independently Owed (Product Development Organizations)
Buyer (Merchandising; Retail Stores)
Market Research (Sources)

41. Combine supermarket - appliances - toys - drug store items - apparel - etc. - everything under one roof
Central Buyer (Path for Buyers)
Factors in Selecting a Resource (Buying
Hypermarkets (Specialty
Market Wee

42. Door-to-door or house parties
Vendors (Sources)
Branch (Classifications; Department Store
Direct Selling (Non-store Retailing)
Sources of Merchandise (Buying)

43. Specialize in brand and designer name clothing at discounted prices
Image (Advertising)
Store within a Store
Discount Store (Specialty)
Off-Price Store (Specialty)

44. Small specialized store of a department store
Twig (Classifications; Department Store)
Broad-based Business Consulting Services
Hypermarkets (Specialty
Shortage (Dollar Merchandise Plan)

45. Pay a fee for what are supposed to be wholesale prices
In-store Success (Sources
Wholesale Warehouse Clubs (Specialty)
Paths for Buyers
Reporting Services (Sources)

46. Mass - staples
Merchandise Assortment Planning
Tokyo (Global Fashion Centers
Private Label
Sources of Merchandise (Buying)

47. Merchandising - Buying - Product Development Organizations
Buyer (Merchandising; Retail Stores)
Paris (Global Fashion Centers)
Independently owned services
Catalog Showroom (Specialty)

48. Offerings limited to geographical area - Vendor policies (Minimums) - Vendor services (On time shipments)
Confined merchandis
Electronic Retailing (Non-store Retailing)
Gross Margin Percentage (Dollar Merchandise Plan)
Discount Store (Specialty)

49. Store's own label for career and casual sportswear; prices vary (better to moderate)
Breadt
Private Label
Electronic Retailing (Non-store Retailing)
In-store Success (Sources

50. Money left to buy- when merchandise NEEDS to exceed merchandise available
Terms to be Negotiated (Buying)
OB
Image (Advertising)
Some samples may never be mass produced

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Fashion Merchandizing

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