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Test your basic knowledge |
Fashion Merchandizing
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Subjects
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business-skills
,
industries
Instructions:
Answer 50 questions in 15 minutes.
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study here
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Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Quantity of different items offered
Merchandisi
Branch (Classifications; Department Store
De
Personal Shopper
2. Image Merchandise/promotional -advertising agencies bid for client accounts
Reporting Services (Sources)
Using Resident Buying Offices (Sources)
Shopping the Stores (Sources)
Two basic kinds of ratail advertising
3. Door-to-door or house parties
Direct Selling (Non-store Retailing)
Department Store (Characteristics)
In-store Boutique
Branch (Classifications; Department Store
4. Develops clothing for actors in plays - movies - and television
Discount Store (Specialty)
Buyer (Retail Merchandising)
Costume Designe
Factory Outlet (Specialty)
5. Located in market
Using Resident Buying Offices (Sources)
Sources of Information (Retail Merchandising)
GMM (Merchandising; Retail Stores)
Some samples may never be mass produced
6. Mass - staples
Terms to be Negotiated (Buying)
Factory Outlet (Specialty)
Management Consultants (Consulting Services)
Tokyo (Global Fashion Centers
7. Merchandising offerings - Appropriate for customers
Two basic kinds of ratail advertising
Factors in Selecting a Resource (Buying
Buyer (Retail Merchandising)
Shopping the Stores (Sources)
8. Compare what is available from the competition
Shopping the Stores (Sources)
Merchandisi
Vendors (Sources)
Catalog/Mail Order (Non-store Retai
9. Buying - selling - and planning of merchandise
Merchandisi
Elements of Dollar Merchandize Plan
Broad-based Business Consulting Services
Off-Price Store (Specialty)
10. Small specialized store of a department store
Advertising
Image (Advertising)
Twig (Classifications; Department Store)
De
11. Shopping the stores - Using resident buying offices - Vendors - Trade publications - Reporting services - Trade associations - Market research - In-store success
Factors to be Considered in Editing (Buying)
Electronic Retailing (Non-store Retailing)
Sources of Information (Retail Merchandising)
Resident Buyer (Path for Buyers)
12. Completed once the estimated demand has been made - The merchandise plan is both by: Dollar or Merchandise (amount and quantity)
In-store Success (Sources
Department Store (Characteristics)
Catalog/Mail Order (Non-store Retai
Merchandise Assortment Planning
13. Order from catalog and pick up immediately
New York (Market Centers)
Promotio
Catalog Showroom (Specialty)
Two basic kinds of ratail advertising
14. Figure that tells the frequency with which the stock has been sold and replaced - Goal: increase turn = keep merchandise moving
Image (Promotion)
Paths for Buyers
Factors to be Considered in Editing (Buying)
Turnover (Dollar Merchandise Plan)
15. Sometimes called the 6 month plan - Balances planned stock and planned sales in dollars - Previous 6 months plan is used as a guideline
Gross Margin Percentage (Dollar Merchandise Plan)
Wholesale Warehouse Clubs (Specialty)
Dollar Merchandise Plan
DMM (Merchandising; Retail Store
16. Pay a fee for what are supposed to be wholesale prices
Variety Store (Specialty)
Elements of Dollar Merchandize Plan
Wholesale Warehouse Clubs (Specialty)
Independently Owed (Product Development Organizations)
17. Management consultants - Technical consultants - Import and export consultants
Broad-based Business Consulting Services
Factory Outlet (Specialty)
Gross Margin Percentage (Dollar Merchandise Plan)
Paris (Global Fashion Centers)
18. Sales records - Sales people
Overbought
In-store Success (Sources
Direct Selling (Non-store Retailing)
Los Angeles
19. Responsible for a department/area
In-store Boutique
Buyer (Merchandising; Retail Stores)
Factory Outlet (Specialty)
Milan (Global Fashion Centers)
20. Largest portion of promotion budget (approx. 1.3% of sales) - Planning - writing - design - and scheduling of paid announcements
Look at offerings and need out and refine their line
Franchise
Limitations of regional marts
Advertising
21. Tells buyer dollar amount of purchases that can be made - Actual stock- planned stock
Buyer (Merchandising; Retail Stores)
Open-to-buy (Dollar Merchandise Plan)
Shopping the Stores (Sources)
Hypermarkets (Specialty
22. Departments are managed separately - Separate buyers for each department - Extra customer services - Checkout in each department
Independently Owed (Product Development Organizations)
Department Store (Characteristics)
London (Global Fashion Centers)
Discount Store (Specialty)
23. Combine supermarket - appliances - toys - drug store items - apparel - etc. - everything under one roof
Some samples may never be mass produced
Hypermarkets (Specialty
Market Wee
Branch (Classifications; Department Store
24. Market trips - Sales reps wh - visit buyer - Catalogs - Resident buying offices - Store-owned resources
Sources of Merchandise (Buying)
Discount Store (Specialty)
Hypermarkets (Specialty
Milan (Global Fashion Centers)
25. Number of different items offered
Look at offerings and need out and refine their line
Merchandise/Promotional (Advertising)
Breadt
Dollar Merchandise Plan
26. Net sales- total merchandise costs (Allow for overhead taxes and profit)
Vendors (Sources)
Off-Price Store (Specialty)
Gross Margin Percentage (Dollar Merchandise Plan)
Merchandise/Promotional (Advertising)
27. Television or computer shopping
Merchandise/Promotional (Advertising)
Electronic Retailing (Non-store Retailing)
Dollar Merchandise Plan
Costume Designe
28. Planned sales - Planned stock - Turnover - Average stock - Planned purchases - Shortage - Gross margin percentage - Open-to-buy
Elements of Dollar Merchandize Plan
Los Angeles
Some samples may never be mass produced
Dallas
29. Germany - Spain - Eastern Block
Look at offerings and need out and refine their line
Image (Promotion)
Minor Fashion Industries (Global Fashion Centers)
In-store Boutique
30. Italian fashion - Knits - Shoes - Menswear
Confined merchandis
Milan (Global Fashion Centers)
Hypermarkets (Specialty
Advertising
31. Screens the market for the store buyer (represents the buyer) - Group buying- allows for lower prices due to volume buying - Assist with private label- product development sourcing - Assist with foreign buying
Image (Promotion)
Resident Buyer
Buyers Attend Market
Terms to be Negotiated (Buying)
32. Must be selected for membership - All couture houses do custom dressmaking but also have ready-to-wear line
In-store Success (Sources
Paris (Global Fashion Centers)
Minor Fashion Industries (Global Fashion Centers)
Store within a Store
33. Place where sellers display sample goods and buyers survey and place orders for merchandise which will be delivered later
Market
Personal Shopper
Specialty Store
Trade Associations (Sources)
34. Not paid for by the retailer and the retailer doesn't have control over what is said
Resident Buyer (Path for Buyers)
Tokyo (Global Fashion Centers
Publicity
Factory Outlet (Specialty)
35. Merchandising - Buying - Product Development Organizations
Paths for Buyers
Independently owned services
Using Resident Buying Offices (Sources)
Hypermarkets (Specialty
36. Chain
Central Buyer (Path for Buyers)
Merchandisi
De
Sources of Information (Retail Merchandising)
37. Large number of resources centered in 7th Avenue area - Largest and most important domestically
Chain Store
Regional Marts
New York (Market Centers)
Overbought
38. Selling responsibilities
Market Research (Sources)
Specialized Store Buyer (Path for Buyers)
Look at offerings and need out and refine their line
Stylist
39. Stores are part of an ownership group - Corporation owns a number of autonomously operated retail organizations
Breadt
Factors to be Considered in Editing (Buying)
Direct Selling (Non-store Retailing)
Store Ownership Group
40. When merchandise (inventory and ordered) is GREATER than need
Factors in Selecting a Resource (Buying
In-store Boutique
Overbought
Open-to-buy (Dollar Merchandise Plan)
41. Anticipating future needs - Interpreting consumer demand - Evaluating current sales
Dollar Merchandise Plan
New York (Market Centers)
Buyer (Retail Merchandising)
Advertising
42. Responsible for establishing the store's image
GMM (Merchandising; Retail Stores)
Lower prices
Twig (Classifications; Department Store)
Dallas
43. Centrally located/organized with merchandising and buying in a central headquarters - Most of the separate stores look alike and carry the same merchandise - Example = Target
Specialty Store
Store Owner (Path for Buyers)
Los Angeles
Chain Store
44. Some sample will be altered - To show merchandise in best possible way to accessorize it the way they intended it to be and sometimes on models - Opportunity to develop PR
Dollar Merchandise Plan
Some samples may never be mass produced
Buyer (Retail Merchandising)
In-store Success (Sources
45. Small area within a store for designers or popular manufacturers
Promotio
Independently owned services
Two basic kinds of ratail advertising
In-store Boutique
46. To actually see the merchandise and judge how it will look in store - To find new resources for merchandise - Stores will always carry some traditional vendors But are constantly seeking new sources - Talk to other and get a feel for the trends and
Buyers Attend Market
Dallas
Catalog Showroom (Specialty)
Store Owned Organizations (Product Development Organizations
47. Variety of low priced merchandise
Variety Store (Specialty)
Vendors (Sources)
Breadt
Look at offerings and need out and refine their line
48. Conduct own research
Some samples may never be mass produced
Market Research (Sources)
Milan (Global Fashion Centers)
Management Consultants (Consulting Services)
49. Manufacturers may not always produce everything they show in regional market (even if orders have been placed) - May not have many new manufacturers
Tokyo (Global Fashion Centers
Limitations of regional marts
Dollar Merchandise Plan
Personal Shopper
50. Offerings limited to geographical area - Vendor policies (Minimums) - Vendor services (On time shipments)
Buyer (Retail Merchandising)
Publicity
Confined merchandis
Terms to be Negotiated (Buying)
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