Test your basic knowledge |

Fashion Merchandizing

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Ads; focuses on business itself






2. Larger orders may allow for...






3. Located in market






4. Most aware of what is selling (bias)






5. Pay a fee for what are supposed to be wholesale prices






6. Store open another facility in a different location - often in suburbs






7. Menswear






8. Image Merchandise/promotional -advertising agencies bid for client accounts






9. Typically 6 months prior to season






10. Responsible for several areas






11. Departments are managed separately - Separate buyers for each department - Extra customer services - Checkout in each department






12. Store's own label for career and casual sportswear; prices vary (better to moderate)






13. 2nd largest leasing space available






14. Largest portion of promotion budget (approx. 1.3% of sales) - Planning - writing - design - and scheduling of paid announcements






15. Merchandising offerings - Appropriate for customers






16. Offerings limited to geographical area - Vendor policies (Minimums) - Vendor services (On time shipments)






17. Italian fashion - Knits - Shoes - Menswear






18. WWD - DNR - stores (consumer fashion magazines)






19. Focuses on management and market research






20. Combine supermarket - appliances - toys - drug store items - apparel - etc. - everything under one roof






21. Run by private enterprises - members subscribe for a fee (e.g. Doneger Group)






22. Small area within a store for designers or popular manufacturers






23. Develops clothing for actors in plays - movies - and television






24. Anticipating future needs - Interpreting consumer demand - Evaluating current sales






25. Centrally located/organized with merchandising and buying in a central headquarters - Most of the separate stores look alike and carry the same merchandise - Example = Target






26. Discounts for early payment - Any discounts available (special buys) - Delivery agreements (especially when goods change ownership) - Services (co-op advertising)






27. Merchandising - Buying - Product Development Organizations






28. Leased department: rents space to an outside firm which runs the department (makeup counters) -In-store boutique






29. Price - Buying plans - What is selling - Needs of the consumer - Buyer completes order which is then approved by DMM






30. Screens the market for the store buyer (represents the buyer) - Group buying- allows for lower prices due to volume buying - Assist with private label- product development sourcing - Assist with foreign buying






31. Quantity of different items offered






32. Tells buyer dollar amount of purchases that can be made - Actual stock- planned stock






33. Compare what is available from the competition






34. Sales records - Sales people






35. Money left to buy- when merchandise NEEDS to exceed merchandise available






36. Store that concentrates on a specific classification of merchandise - Often more clearly defined market - Broad and shallow assortment






37. Management consultants - Technical consultants - Import and export consultants






38. Germany - Spain - Eastern Block






39. To actually see the merchandise and judge how it will look in store - To find new resources for merchandise - Stores will always carry some traditional vendors But are constantly seeking new sources - Talk to other and get a feel for the trends and






40. Conduct own research






41. Sourcing - Logistics related to - importing - Managing information systems

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42. Focuses on a particular item or product






43. Specialize in brand and designer name clothing at discounted prices






44. Creates fashion looks for magazine phot - shoots - company catalogs - etc.






45. Place where sellers display sample goods and buyers survey and place orders for merchandise which will be delivered later






46. Regional center for bridal - evening wear






47. Figure that tells the frequency with which the stock has been sold and replaced - Goal: increase turn = keep merchandise moving






48. Customer makes choices out of a catalog and places order by phone - mail - or at a facility






49. Current information on trends






50. Completed once the estimated demand has been made - The merchandise plan is both by: Dollar or Merchandise (amount and quantity)