Test your basic knowledge |

Fashion Merchandizing

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Centrally located/organized with merchandising and buying in a central headquarters - Most of the separate stores look alike and carry the same merchandise - Example = Target






2. Sales records - Sales people






3. Anticipating future needs - Interpreting consumer demand - Evaluating current sales






4. Television or computer shopping






5. Regional center for bridal - evening wear






6. Store that concentrates on a specific classification of merchandise - Often more clearly defined market - Broad and shallow assortment






7. Variety of low priced merchandise






8. Customer makes choices out of a catalog and places order by phone - mail - or at a facility






9. Focuses on management and market research






10. Door-to-door or house parties






11. Shopping the stores - Using resident buying offices - Vendors - Trade publications - Reporting services - Trade associations - Market research - In-store success






12. Number of different items offered






13. Manufacturers may not always produce everything they show in regional market (even if orders have been placed) - May not have many new manufacturers






14. Typically 6 months prior to season






15. Focuses on the business itself






16. Develops clothing for actors in plays - movies - and television






17. Manufacturers Attend Market to...






18. People who shop for clients






19. Larger orders may allow for...






20. These reach out and sell to - small fashion retailers in surrounding areas - serve as a wholesale selling facility for apparel producers - Better understanding of the local consumer






21. Some sample will be altered - To show merchandise in best possible way to accessorize it the way they intended it to be and sometimes on models - Opportunity to develop PR






22. Largest portion of promotion budget (approx. 1.3% of sales) - Planning - writing - design - and scheduling of paid announcements






23. Run by private enterprises - members subscribe for a fee (e.g. Doneger Group)






24. Offerings limited to geographical area - Vendor policies (Minimums) - Vendor services (On time shipments)






25. To actually see the merchandise and judge how it will look in store - To find new resources for merchandise - Stores will always carry some traditional vendors But are constantly seeking new sources - Talk to other and get a feel for the trends and






26. Money left to buy- when merchandise NEEDS to exceed merchandise available






27. Additional service offered by resident buying offices- design staff of the buying office develops private label merchandise - Newest services






28. Menswear






29. Buying - selling - and planning of merchandise






30. Italian fashion - Knits - Shoes - Menswear






31. Small specialized store of a department store






32. Tells buyer dollar amount of purchases that can be made - Actual stock- planned stock






33. Market area - Assists specialized (central) buyer






34. Store open another facility in a different location - often in suburbs






35. Selling responsibilities






36. Quantity of different items offered






37. When merchandise (inventory and ordered) is GREATER than need






38. Current information on trends






39. Departments are managed separately - Separate buyers for each department - Extra customer services - Checkout in each department






40. Must be selected for membership - All couture houses do custom dressmaking but also have ready-to-wear line






41. Small area within a store for designers or popular manufacturers






42. Sometimes called the 6 month plan - Balances planned stock and planned sales in dollars - Previous 6 months plan is used as a guideline






43. Ads; focuses on business itself






44. Net sales- total merchandise costs (Allow for overhead taxes and profit)






45. Order from catalog and pick up immediately






46. Carry merchandise from many manufacturers -Originally owned by manufacturers as a way to get rid of excess merchandise






47. Compare what is available from the competition






48. Completed once the estimated demand has been made - The merchandise plan is both by: Dollar or Merchandise (amount and quantity)






49. Store owner - Specialized store buyer - Central buyer - Resident buyer






50. Conduct own research