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Test your basic knowledge |
Fashion Merchandizing
Start Test
Study First
Subjects
:
business-skills
,
industries
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Manufacturers may not always produce everything they show in regional market (even if orders have been placed) - May not have many new manufacturers
Wholesale Warehouse Clubs (Specialty)
Merchandisi
Personal Shopper
Limitations of regional marts
2. Leased department: rents space to an outside firm which runs the department (makeup counters) -In-store boutique
Using Resident Buying Offices (Sources)
Store within a Store
Business Consultant's Services
Trade Associations (Sources)
3. These reach out and sell to - small fashion retailers in surrounding areas - serve as a wholesale selling facility for apparel producers - Better understanding of the local consumer
Buyers Attend Market
Business Consultant's Services
Store within a Store
Regional Marts
4. Customer makes choices out of a catalog and places order by phone - mail - or at a facility
OB
Catalog/Mail Order (Non-store Retai
Shopping the Stores (Sources)
Specialized Store Buyer (Path for Buyers)
5. Shopping the stores - Using resident buying offices - Vendors - Trade publications - Reporting services - Trade associations - Market research - In-store success
Sources of Merchandise (Buying)
Hypermarkets (Specialty
Sources of Information (Retail Merchandising)
Store Ownership Group
6. Large number of resources centered in 7th Avenue area - Largest and most important domestically
Trade Publications (Sources)
Costume Designe
New York (Market Centers)
Open-to-buy (Dollar Merchandise Plan)
7. Figure that tells the frequency with which the stock has been sold and replaced - Goal: increase turn = keep merchandise moving
Turnover (Dollar Merchandise Plan)
Business Consultant's Services
Chain Store
Limitations of regional marts
8. Italian fashion - Knits - Shoes - Menswear
Market Research (Sources)
Milan (Global Fashion Centers)
Turnover (Dollar Merchandise Plan)
Off-Price Store (Specialty)
9. Money left to buy- when merchandise NEEDS to exceed merchandise available
Merchandise Assortment Planning
OB
Store within a Store
Shortage (Dollar Merchandise Plan)
10. Focuses on management and market research
Store Owned Organizations (Product Development Organizations
Management Consultants (Consulting Services)
Shortage (Dollar Merchandise Plan)
Broad-based Business Consulting Services
11. Ads; focuses on business itself
Some samples may never be mass produced
New York (Market Centers)
Advertising
Image (Advertising)
12. Responsible for several areas
Publicity
Broad-based Business Consulting Services
Turnover (Dollar Merchandise Plan)
DMM (Merchandising; Retail Store
13. Located in market
Using Resident Buying Offices (Sources)
Buyers Attend Market
Regional Marts
Market Wee
14. Shoplifting - internal theft - inaccurate records
Paths for Buyers
OB
Market Research (Sources)
Shortage (Dollar Merchandise Plan)
15. Menswear
Regional Marts
In-store Boutique
London (Global Fashion Centers)
Buyers Attend Market
16. Larger orders may allow for...
Vendors (Sources)
Merchandise Assortment Planning
Lower prices
Stylist
17. Price - Buying plans - What is selling - Needs of the consumer - Buyer completes order which is then approved by DMM
Twig (Classifications; Department Store)
Flagship (Classifications; Department Store)
Factors to be Considered in Editing (Buying)
Branch (Classifications; Department Store
18. Market area - Assists specialized (central) buyer
Merchandisi
Off-Price Store (Specialty)
Resident Buyer (Path for Buyers)
Buyers Attend Market
19. Manufacturers Attend Market to...
In-store Boutique
Look at offerings and need out and refine their line
Market Research (Sources)
Confined merchandis
20. Offer merchandise at prices below recognized levels -Emphasis on self-service - limited services -Volume-oriented
Discount Store (Specialty)
Confined merchandis
Shortage (Dollar Merchandise Plan)
Specialty Store
21. Specialize in brand and designer name clothing at discounted prices
Buyer (Retail Merchandising)
Dallas
Merchandise/Promotional (Advertising)
Off-Price Store (Specialty)
22. Stores are part of an ownership group - Corporation owns a number of autonomously operated retail organizations
Chain Store
Image (Promotion)
Store Ownership Group
Hypermarkets (Specialty
23. Market trips - Sales reps wh - visit buyer - Catalogs - Resident buying offices - Store-owned resources
Sources of Merchandise (Buying)
Private Label
Sources of Information (Retail Merchandising)
Independently Owed (Product Development Organizations)
24. Run by private enterprises - members subscribe for a fee (e.g. Doneger Group)
Trade Publications (Sources)
Buyer (Retail Merchandising)
Independently Owed (Product Development Organizations)
Image (Promotion)
25. Compare what is available from the competition
Shopping the Stores (Sources)
Store Owner (Path for Buyers)
Publicity
Market Research (Sources)
26. Cotton Inc. - Wool Bureau
Catalog Showroom (Specialty)
Discount Store (Specialty)
Trade Associations (Sources)
Dallas
27. Not paid for by the retailer and the retailer doesn't have control over what is said
Dallas
Reporting Services (Sources)
Sources of Merchandise (Buying)
Publicity
28. Creates fashion looks for magazine phot - shoots - company catalogs - etc.
Stylist
Reporting Services (Sources)
Confined merchandis
Factors in Selecting a Resource (Buying
29. Responsible for establishing the store's image
Private Label
GMM (Merchandising; Retail Stores)
Hypermarkets (Specialty
Variety Store (Specialty)
30. Largest portion of promotion budget (approx. 1.3% of sales) - Planning - writing - design - and scheduling of paid announcements
Catalog Showroom (Specialty)
Advertising
Image (Advertising)
Elements of Dollar Merchandize Plan
31. WWD - DNR - stores (consumer fashion magazines)
Trade Publications (Sources)
Product Development
London (Global Fashion Centers)
Stylist
32. Small area within a store for designers or popular manufacturers
Image (Promotion)
Factors in Selecting a Resource (Buying
In-store Boutique
Market
33. Sourcing - Logistics related to - importing - Managing information systems
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34. Combine supermarket - appliances - toys - drug store items - apparel - etc. - everything under one roof
Resident Buyer (Path for Buyers)
Variety Store (Specialty)
Hypermarkets (Specialty
Minor Fashion Industries (Global Fashion Centers)
35. Focus specifically on product
Breadt
Management Consultants (Consulting Services)
Merchandise/Promotional (Advertising)
Promotio
36. Anticipating future needs - Interpreting consumer demand - Evaluating current sales
Buyers Attend Market
Buyer (Retail Merchandising)
Branch (Classifications; Department Store
Electronic Retailing (Non-store Retailing)
37. Discounts for early payment - Any discounts available (special buys) - Delivery agreements (especially when goods change ownership) - Services (co-op advertising)
Central Buyer (Path for Buyers)
Factors in Selecting a Resource (Buying
Private Label
Terms to be Negotiated (Buying)
38. Place where sellers display sample goods and buyers survey and place orders for merchandise which will be delivered later
Paths for Buyers
Los Angeles
Market
Costume Designe
39. Additional service offered by resident buying offices- design staff of the buying office develops private label merchandise - Newest services
Franchise
Product Development
Shortage (Dollar Merchandise Plan)
Merchandise Assortment Planning
40. Centrally located/organized with merchandising and buying in a central headquarters - Most of the separate stores look alike and carry the same merchandise - Example = Target
In-store Success (Sources
Publicity
Specialized Store Buyer (Path for Buyers)
Chain Store
41. Image Merchandise/promotional -advertising agencies bid for client accounts
Limitations of regional marts
Department Store (Characteristics)
Two basic kinds of ratail advertising
OB
42. Must be selected for membership - All couture houses do custom dressmaking but also have ready-to-wear line
Advertising
Resident Buyer
Paris (Global Fashion Centers)
Confined merchandis
43. Typically 6 months prior to season
Market Wee
Store Owned Organizations (Product Development Organizations
Promotio
Twig (Classifications; Department Store)
44. Carry merchandise from many manufacturers -Originally owned by manufacturers as a way to get rid of excess merchandise
Factory Outlet (Specialty)
Flagship (Classifications; Department Store)
Paths for Buyers
Buyer (Retail Merchandising)
45. Sales records - Sales people
Buyers Attend Market
Promotio
Wholesale Warehouse Clubs (Specialty)
In-store Success (Sources
46. Screens the market for the store buyer (represents the buyer) - Group buying- allows for lower prices due to volume buying - Assist with private label- product development sourcing - Assist with foreign buying
Resident Buyer
Catalog Showroom (Specialty)
Resident Buyer (Path for Buyers)
Independently owned services
47. Store's own label for career and casual sportswear; prices vary (better to moderate)
Specialized Store Buyer (Path for Buyers)
Image (Advertising)
Private Label
Factors to be Considered in Editing (Buying)
48. Develops clothing for actors in plays - movies - and television
Image (Promotion)
Shortage (Dollar Merchandise Plan)
Breadt
Costume Designe
49. Conduct own research
Hypermarkets (Specialty
Shopping the Stores (Sources)
Market Research (Sources)
Dallas
50. Management consultants - Technical consultants - Import and export consultants
Discount Store (Specialty)
Broad-based Business Consulting Services
Market
Market Wee