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Fashion Merchandizing

Instructions:
  • Answer 50 questions in 15 minutes.
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  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Focuses on management and market research






2. Market trips - Sales reps wh - visit buyer - Catalogs - Resident buying offices - Store-owned resources






3. Compare what is available from the competition






4. Completed once the estimated demand has been made - The merchandise plan is both by: Dollar or Merchandise (amount and quantity)






5. Small area within a store for designers or popular manufacturers






6. Door-to-door or house parties






7. Manufacturer sells the rights to retail the product - Franchise has the right to use the name and stock the merchandise - Example = Panera






8. Focus specifically on product






9. Menswear






10. To actually see the merchandise and judge how it will look in store - To find new resources for merchandise - Stores will always carry some traditional vendors But are constantly seeking new sources - Talk to other and get a feel for the trends and






11. Develops clothing for actors in plays - movies - and television






12. Most aware of what is selling (bias)






13. Creates fashion looks for magazine phot - shoots - company catalogs - etc.






14. Departments are managed separately - Separate buyers for each department - Extra customer services - Checkout in each department






15. Figure that tells the frequency with which the stock has been sold and replaced - Goal: increase turn = keep merchandise moving






16. Small specialized store of a department store






17. Sometimes called the 6 month plan - Balances planned stock and planned sales in dollars - Previous 6 months plan is used as a guideline






18. Ads; focuses on business itself






19. Offer merchandise at prices below recognized levels -Emphasis on self-service - limited services -Volume-oriented






20. Large number of resources centered in 7th Avenue area - Largest and most important domestically






21. Place where sellers display sample goods and buyers survey and place orders for merchandise which will be delivered later






22. Stores are part of an ownership group - Corporation owns a number of autonomously operated retail organizations






23. Largest portion of promotion budget (approx. 1.3% of sales) - Planning - writing - design - and scheduling of paid announcements






24. 2nd largest leasing space available






25. Anticipating future needs - Interpreting consumer demand - Evaluating current sales






26. Current information on trends






27. Management consultants - Technical consultants - Import and export consultants






28. Regional center for bridal - evening wear






29. Additional service offered by resident buying offices- design staff of the buying office develops private label merchandise - Newest services






30. Merchandising - Buying - Product Development Organizations






31. Number of different items offered






32. Store that concentrates on a specific classification of merchandise - Often more clearly defined market - Broad and shallow assortment






33. WWD - DNR - stores (consumer fashion magazines)






34. Tells buyer dollar amount of purchases that can be made - Actual stock- planned stock






35. Sales records - Sales people






36. Store's own label for career and casual sportswear; prices vary (better to moderate)






37. Pay a fee for what are supposed to be wholesale prices






38. Store open another facility in a different location - often in suburbs






39. Mass - staples






40. Manufacturers may not always produce everything they show in regional market (even if orders have been placed) - May not have many new manufacturers






41. Screens the market for the store buyer (represents the buyer) - Group buying- allows for lower prices due to volume buying - Assist with private label- product development sourcing - Assist with foreign buying






42. Some sample will be altered - To show merchandise in best possible way to accessorize it the way they intended it to be and sometimes on models - Opportunity to develop PR






43. Located in market






44. Television or computer shopping






45. Cotton Inc. - Wool Bureau






46. Small operation






47. Where store execs are housed






48. Must be selected for membership - All couture houses do custom dressmaking but also have ready-to-wear line






49. People who shop for clients






50. Customer makes choices out of a catalog and places order by phone - mail - or at a facility







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Can you answer 50 questions in 15 minutes?


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