Test your basic knowledge |

Fashion Merchandizing

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. WWD - DNR - stores (consumer fashion magazines)






2. Regional center for bridal - evening wear






3. Some sample will be altered - To show merchandise in best possible way to accessorize it the way they intended it to be and sometimes on models - Opportunity to develop PR






4. Customer makes choices out of a catalog and places order by phone - mail - or at a facility






5. Mass - staples






6. Departments are managed separately - Separate buyers for each department - Extra customer services - Checkout in each department






7. Responsible for a department/area






8. Develops clothing for actors in plays - movies - and television






9. Shoplifting - internal theft - inaccurate records






10. Cotton Inc. - Wool Bureau






11. Where store execs are housed






12. Small operation






13. Discounts for early payment - Any discounts available (special buys) - Delivery agreements (especially when goods change ownership) - Services (co-op advertising)






14. Most aware of what is selling (bias)






15. Money left to buy- when merchandise NEEDS to exceed merchandise available






16. Image Merchandise/promotional -advertising agencies bid for client accounts






17. Large number of resources centered in 7th Avenue area - Largest and most important domestically






18. Sometimes called the 6 month plan - Balances planned stock and planned sales in dollars - Previous 6 months plan is used as a guideline






19. Focuses on the business itself






20. Small area within a store for designers or popular manufacturers






21. Planned sales - Planned stock - Turnover - Average stock - Planned purchases - Shortage - Gross margin percentage - Open-to-buy






22. Manufacturer sells the rights to retail the product - Franchise has the right to use the name and stock the merchandise - Example = Panera






23. People who shop for clients






24. Offerings limited to geographical area - Vendor policies (Minimums) - Vendor services (On time shipments)






25. Responsible for establishing the store's image






26. Merchandising - Buying - Product Development Organizations






27. Door-to-door or house parties






28. Specialize in brand and designer name clothing at discounted prices






29. Sourcing - Logistics related to - importing - Managing information systems


30. 2nd largest leasing space available






31. Carry merchandise from many manufacturers -Originally owned by manufacturers as a way to get rid of excess merchandise






32. Television or computer shopping






33. Typically 6 months prior to season






34. Germany - Spain - Eastern Block






35. Largest portion of promotion budget (approx. 1.3% of sales) - Planning - writing - design - and scheduling of paid announcements






36. Screens the market for the store buyer (represents the buyer) - Group buying- allows for lower prices due to volume buying - Assist with private label- product development sourcing - Assist with foreign buying






37. Quantity of different items offered






38. Number of different items offered






39. Buying - selling - and planning of merchandise






40. Merchandising offerings - Appropriate for customers






41. Place where sellers display sample goods and buyers survey and place orders for merchandise which will be delivered later






42. Run by private enterprises - members subscribe for a fee (e.g. Doneger Group)






43. Manufacturers Attend Market to...






44. Larger orders may allow for...






45. Figure that tells the frequency with which the stock has been sold and replaced - Goal: increase turn = keep merchandise moving






46. Centrally located/organized with merchandising and buying in a central headquarters - Most of the separate stores look alike and carry the same merchandise - Example = Target






47. Completed once the estimated demand has been made - The merchandise plan is both by: Dollar or Merchandise (amount and quantity)






48. Located in market






49. Compare what is available from the competition






50. Must be selected for membership - All couture houses do custom dressmaking but also have ready-to-wear line