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Fashion Merchandizing

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Chain






2. Regional center for bridal - evening wear






3. Focuses on the business itself






4. Small area within a store for designers or popular manufacturers






5. Large number of resources centered in 7th Avenue area - Largest and most important domestically






6. Creates fashion looks for magazine phot - shoots - company catalogs - etc.






7. Mass - staples






8. Current information on trends






9. Leased department: rents space to an outside firm which runs the department (makeup counters) -In-store boutique






10. Stores are part of an ownership group - Corporation owns a number of autonomously operated retail organizations






11. Door-to-door or house parties






12. Shoplifting - internal theft - inaccurate records






13. Pay a fee for what are supposed to be wholesale prices






14. Focuses on management and market research






15. Combine supermarket - appliances - toys - drug store items - apparel - etc. - everything under one roof






16. Merchandising - Buying - Product Development Organizations






17. Serves as group of stores - membership is by invitation only (e.g. Associated Merchandising Corporation)






18. Selling responsibilities






19. Carry merchandise from many manufacturers -Originally owned by manufacturers as a way to get rid of excess merchandise






20. Net sales- total merchandise costs (Allow for overhead taxes and profit)






21. Some sample will be altered - To show merchandise in best possible way to accessorize it the way they intended it to be and sometimes on models - Opportunity to develop PR






22. Responsible for establishing the store's image






23. Television or computer shopping






24. Order from catalog and pick up immediately






25. Screens the market for the store buyer (represents the buyer) - Group buying- allows for lower prices due to volume buying - Assist with private label- product development sourcing - Assist with foreign buying






26. Place where sellers display sample goods and buyers survey and place orders for merchandise which will be delivered later






27. Sometimes called the 6 month plan - Balances planned stock and planned sales in dollars - Previous 6 months plan is used as a guideline






28. Menswear






29. Anticipating future needs - Interpreting consumer demand - Evaluating current sales






30. Largest portion of promotion budget (approx. 1.3% of sales) - Planning - writing - design - and scheduling of paid announcements






31. Offer merchandise at prices below recognized levels -Emphasis on self-service - limited services -Volume-oriented






32. Cotton Inc. - Wool Bureau






33. Larger orders may allow for...






34. Small operation






35. Image Merchandise/promotional -advertising agencies bid for client accounts






36. Run by private enterprises - members subscribe for a fee (e.g. Doneger Group)






37. Conduct own research






38. Variety of low priced merchandise






39. Centrally located/organized with merchandising and buying in a central headquarters - Most of the separate stores look alike and carry the same merchandise - Example = Target






40. To actually see the merchandise and judge how it will look in store - To find new resources for merchandise - Stores will always carry some traditional vendors But are constantly seeking new sources - Talk to other and get a feel for the trends and






41. 2nd largest leasing space available






42. Italian fashion - Knits - Shoes - Menswear






43. Number of different items offered






44. Not paid for by the retailer and the retailer doesn't have control over what is said






45. Manufacturers Attend Market to...






46. Planned sales - Planned stock - Turnover - Average stock - Planned purchases - Shortage - Gross margin percentage - Open-to-buy






47. Market area - Assists specialized (central) buyer






48. Discounts for early payment - Any discounts available (special buys) - Delivery agreements (especially when goods change ownership) - Services (co-op advertising)






49. Develops clothing for actors in plays - movies - and television






50. Buying - selling - and planning of merchandise






Can you answer 50 questions in 15 minutes?



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