Test your basic knowledge |

Fashion Merchandizing

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. WWD - DNR - stores (consumer fashion magazines)






2. Tells buyer dollar amount of purchases that can be made - Actual stock- planned stock






3. Customer makes choices out of a catalog and places order by phone - mail - or at a facility






4. Shoplifting - internal theft - inaccurate records






5. Largest portion of promotion budget (approx. 1.3% of sales) - Planning - writing - design - and scheduling of paid announcements






6. Order from catalog and pick up immediately






7. Store that concentrates on a specific classification of merchandise - Often more clearly defined market - Broad and shallow assortment






8. Merchandising offerings - Appropriate for customers






9. Mass - staples






10. Specialize in brand and designer name clothing at discounted prices






11. Run by private enterprises - members subscribe for a fee (e.g. Doneger Group)






12. Manufacturer sells the rights to retail the product - Franchise has the right to use the name and stock the merchandise - Example = Panera






13. Pay a fee for what are supposed to be wholesale prices






14. Cotton Inc. - Wool Bureau






15. Combine supermarket - appliances - toys - drug store items - apparel - etc. - everything under one roof






16. Discounts for early payment - Any discounts available (special buys) - Delivery agreements (especially when goods change ownership) - Services (co-op advertising)






17. Regional center for bridal - evening wear






18. Must be selected for membership - All couture houses do custom dressmaking but also have ready-to-wear line






19. Leased department: rents space to an outside firm which runs the department (makeup counters) -In-store boutique






20. These reach out and sell to - small fashion retailers in surrounding areas - serve as a wholesale selling facility for apparel producers - Better understanding of the local consumer






21. Sales records - Sales people






22. Small specialized store of a department store






23. Merchandising - Buying - Product Development Organizations






24. Money left to buy- when merchandise NEEDS to exceed merchandise available






25. Figure that tells the frequency with which the stock has been sold and replaced - Goal: increase turn = keep merchandise moving






26. Where store execs are housed






27. Germany - Spain - Eastern Block






28. Price - Buying plans - What is selling - Needs of the consumer - Buyer completes order which is then approved by DMM






29. Variety of low priced merchandise






30. Centrally located/organized with merchandising and buying in a central headquarters - Most of the separate stores look alike and carry the same merchandise - Example = Target






31. Responsible for several areas






32. Typically 6 months prior to season






33. Store open another facility in a different location - often in suburbs






34. Additional service offered by resident buying offices- design staff of the buying office develops private label merchandise - Newest services






35. Small area within a store for designers or popular manufacturers






36. Menswear






37. Store's own label for career and casual sportswear; prices vary (better to moderate)






38. Screens the market for the store buyer (represents the buyer) - Group buying- allows for lower prices due to volume buying - Assist with private label- product development sourcing - Assist with foreign buying






39. Door-to-door or house parties






40. Focuses on the business itself






41. Quantity of different items offered






42. Carry merchandise from many manufacturers -Originally owned by manufacturers as a way to get rid of excess merchandise






43. Develops clothing for actors in plays - movies - and television






44. Sourcing - Logistics related to - importing - Managing information systems


45. Focuses on a particular item or product






46. Departments are managed separately - Separate buyers for each department - Extra customer services - Checkout in each department






47. Compare what is available from the competition






48. Management consultants - Technical consultants - Import and export consultants






49. Selling responsibilities






50. People who shop for clients