Test your basic knowledge |

Fashion Merchandizing

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Manufacturers may not always produce everything they show in regional market (even if orders have been placed) - May not have many new manufacturers






2. Leased department: rents space to an outside firm which runs the department (makeup counters) -In-store boutique






3. These reach out and sell to - small fashion retailers in surrounding areas - serve as a wholesale selling facility for apparel producers - Better understanding of the local consumer






4. Customer makes choices out of a catalog and places order by phone - mail - or at a facility






5. Shopping the stores - Using resident buying offices - Vendors - Trade publications - Reporting services - Trade associations - Market research - In-store success






6. Large number of resources centered in 7th Avenue area - Largest and most important domestically






7. Figure that tells the frequency with which the stock has been sold and replaced - Goal: increase turn = keep merchandise moving






8. Italian fashion - Knits - Shoes - Menswear






9. Money left to buy- when merchandise NEEDS to exceed merchandise available






10. Focuses on management and market research






11. Ads; focuses on business itself






12. Responsible for several areas






13. Located in market






14. Shoplifting - internal theft - inaccurate records






15. Menswear






16. Larger orders may allow for...






17. Price - Buying plans - What is selling - Needs of the consumer - Buyer completes order which is then approved by DMM






18. Market area - Assists specialized (central) buyer






19. Manufacturers Attend Market to...






20. Offer merchandise at prices below recognized levels -Emphasis on self-service - limited services -Volume-oriented






21. Specialize in brand and designer name clothing at discounted prices






22. Stores are part of an ownership group - Corporation owns a number of autonomously operated retail organizations






23. Market trips - Sales reps wh - visit buyer - Catalogs - Resident buying offices - Store-owned resources






24. Run by private enterprises - members subscribe for a fee (e.g. Doneger Group)






25. Compare what is available from the competition






26. Cotton Inc. - Wool Bureau






27. Not paid for by the retailer and the retailer doesn't have control over what is said






28. Creates fashion looks for magazine phot - shoots - company catalogs - etc.






29. Responsible for establishing the store's image






30. Largest portion of promotion budget (approx. 1.3% of sales) - Planning - writing - design - and scheduling of paid announcements






31. WWD - DNR - stores (consumer fashion magazines)






32. Small area within a store for designers or popular manufacturers






33. Sourcing - Logistics related to - importing - Managing information systems

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34. Combine supermarket - appliances - toys - drug store items - apparel - etc. - everything under one roof






35. Focus specifically on product






36. Anticipating future needs - Interpreting consumer demand - Evaluating current sales






37. Discounts for early payment - Any discounts available (special buys) - Delivery agreements (especially when goods change ownership) - Services (co-op advertising)






38. Place where sellers display sample goods and buyers survey and place orders for merchandise which will be delivered later






39. Additional service offered by resident buying offices- design staff of the buying office develops private label merchandise - Newest services






40. Centrally located/organized with merchandising and buying in a central headquarters - Most of the separate stores look alike and carry the same merchandise - Example = Target






41. Image Merchandise/promotional -advertising agencies bid for client accounts






42. Must be selected for membership - All couture houses do custom dressmaking but also have ready-to-wear line






43. Typically 6 months prior to season






44. Carry merchandise from many manufacturers -Originally owned by manufacturers as a way to get rid of excess merchandise






45. Sales records - Sales people






46. Screens the market for the store buyer (represents the buyer) - Group buying- allows for lower prices due to volume buying - Assist with private label- product development sourcing - Assist with foreign buying






47. Store's own label for career and casual sportswear; prices vary (better to moderate)






48. Develops clothing for actors in plays - movies - and television






49. Conduct own research






50. Management consultants - Technical consultants - Import and export consultants