Test your basic knowledge |

Fashion Merchandizing

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Offer merchandise at prices below recognized levels -Emphasis on self-service - limited services -Volume-oriented






2. Pay a fee for what are supposed to be wholesale prices






3. Image Merchandise/promotional -advertising agencies bid for client accounts






4. Stores are part of an ownership group - Corporation owns a number of autonomously operated retail organizations






5. Must be selected for membership - All couture houses do custom dressmaking but also have ready-to-wear line






6. Anticipating future needs - Interpreting consumer demand - Evaluating current sales






7. Management consultants - Technical consultants - Import and export consultants






8. Store open another facility in a different location - often in suburbs






9. Additional service offered by resident buying offices- design staff of the buying office develops private label merchandise - Newest services






10. Most aware of what is selling (bias)






11. Combine supermarket - appliances - toys - drug store items - apparel - etc. - everything under one roof






12. Selling responsibilities






13. Serves as group of stores - membership is by invitation only (e.g. Associated Merchandising Corporation)






14. Sourcing - Logistics related to - importing - Managing information systems

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15. Shoplifting - internal theft - inaccurate records






16. Cotton Inc. - Wool Bureau






17. Menswear






18. Typically 6 months prior to season






19. Some sample will be altered - To show merchandise in best possible way to accessorize it the way they intended it to be and sometimes on models - Opportunity to develop PR






20. When merchandise (inventory and ordered) is GREATER than need






21. Door-to-door or house parties






22. Focus specifically on product






23. Small area within a store for designers or popular manufacturers






24. 2nd largest leasing space available






25. Ads; focuses on business itself






26. Largest portion of promotion budget (approx. 1.3% of sales) - Planning - writing - design - and scheduling of paid announcements






27. Not paid for by the retailer and the retailer doesn't have control over what is said






28. Customer makes choices out of a catalog and places order by phone - mail - or at a facility






29. Carry merchandise from many manufacturers -Originally owned by manufacturers as a way to get rid of excess merchandise






30. Where store execs are housed






31. Responsible for establishing the store's image






32. Small specialized store of a department store






33. Focuses on management and market research






34. Store's own label for career and casual sportswear; prices vary (better to moderate)






35. Offerings limited to geographical area - Vendor policies (Minimums) - Vendor services (On time shipments)






36. Store that concentrates on a specific classification of merchandise - Often more clearly defined market - Broad and shallow assortment






37. Regional center for bridal - evening wear






38. Larger orders may allow for...






39. Develops clothing for actors in plays - movies - and television






40. Conduct own research






41. Variety of low priced merchandise






42. Net sales- total merchandise costs (Allow for overhead taxes and profit)






43. Italian fashion - Knits - Shoes - Menswear






44. Figure that tells the frequency with which the stock has been sold and replaced - Goal: increase turn = keep merchandise moving






45. Focuses on a particular item or product






46. Creates fashion looks for magazine phot - shoots - company catalogs - etc.






47. Mass - staples






48. Number of different items offered






49. Money left to buy- when merchandise NEEDS to exceed merchandise available






50. Manufacturer sells the rights to retail the product - Franchise has the right to use the name and stock the merchandise - Example = Panera