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Test your basic knowledge |
Fashion Merchandizing
Start Test
Study First
Subjects
:
business-skills
,
industries
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Compare what is available from the competition
Milan (Global Fashion Centers)
Shopping the Stores (Sources)
Specialty Store
Image (Promotion)
2. Serves as group of stores - membership is by invitation only (e.g. Associated Merchandising Corporation)
Merchandise/Promotional (Advertising)
Store Owned Organizations (Product Development Organizations
Market
Advertising
3. Market trips - Sales reps wh - visit buyer - Catalogs - Resident buying offices - Store-owned resources
Personal Shopper
Business Consultant's Services
Sources of Merchandise (Buying)
Minor Fashion Industries (Global Fashion Centers)
4. Offer merchandise at prices below recognized levels -Emphasis on self-service - limited services -Volume-oriented
Dollar Merchandise Plan
Store Owned Organizations (Product Development Organizations
Discount Store (Specialty)
Tokyo (Global Fashion Centers
5. Tells buyer dollar amount of purchases that can be made - Actual stock- planned stock
Breadt
Paris (Global Fashion Centers)
Buyers Attend Market
Open-to-buy (Dollar Merchandise Plan)
6. Italian fashion - Knits - Shoes - Menswear
Milan (Global Fashion Centers)
Trade Associations (Sources)
Store within a Store
Two basic kinds of ratail advertising
7. Stores are part of an ownership group - Corporation owns a number of autonomously operated retail organizations
Stylist
Market Wee
Sources of Merchandise (Buying)
Store Ownership Group
8. Typically 6 months prior to season
Costume Designe
New York (Market Centers)
Product Development
Market Wee
9. WWD - DNR - stores (consumer fashion magazines)
Catalog/Mail Order (Non-store Retai
Elements of Dollar Merchandize Plan
Lower prices
Trade Publications (Sources)
10. Focuses on management and market research
Image (Promotion)
Central Buyer (Path for Buyers)
Management Consultants (Consulting Services)
OB
11. Some sample will be altered - To show merchandise in best possible way to accessorize it the way they intended it to be and sometimes on models - Opportunity to develop PR
De
Store Owned Organizations (Product Development Organizations
Promotio
Some samples may never be mass produced
12. Creates fashion looks for magazine phot - shoots - company catalogs - etc.
Broad-based Business Consulting Services
Paths for Buyers
Image (Promotion)
Stylist
13. Merchandising - Buying - Product Development Organizations
Independently owned services
Trade Publications (Sources)
Business Consultant's Services
Regional Marts
14. Centrally located/organized with merchandising and buying in a central headquarters - Most of the separate stores look alike and carry the same merchandise - Example = Target
Chain Store
Elements of Dollar Merchandize Plan
Factory Outlet (Specialty)
Flagship (Classifications; Department Store)
15. Store that concentrates on a specific classification of merchandise - Often more clearly defined market - Broad and shallow assortment
Factory Outlet (Specialty)
Franchise
Specialty Store
De
16. These reach out and sell to - small fashion retailers in surrounding areas - serve as a wholesale selling facility for apparel producers - Better understanding of the local consumer
Elements of Dollar Merchandize Plan
Independently Owed (Product Development Organizations)
Regional Marts
Independently owned services
17. Price - Buying plans - What is selling - Needs of the consumer - Buyer completes order which is then approved by DMM
Resident Buyer
Image (Promotion)
Factors to be Considered in Editing (Buying)
De
18. Customer makes choices out of a catalog and places order by phone - mail - or at a facility
Reporting Services (Sources)
Catalog/Mail Order (Non-store Retai
Confined merchandis
Sources of Merchandise (Buying)
19. Pay a fee for what are supposed to be wholesale prices
Wholesale Warehouse Clubs (Specialty)
Regional Marts
Buyer (Merchandising; Retail Stores)
OB
20. Ads; focuses on business itself
Resident Buyer
Branch (Classifications; Department Store
Electronic Retailing (Non-store Retailing)
Image (Advertising)
21. Regional center for bridal - evening wear
Off-Price Store (Specialty)
Dallas
Image (Promotion)
Limitations of regional marts
22. Merchandising offerings - Appropriate for customers
Dollar Merchandise Plan
Management Consultants (Consulting Services)
Breadt
Factors in Selecting a Resource (Buying
23. Largest portion of promotion budget (approx. 1.3% of sales) - Planning - writing - design - and scheduling of paid announcements
Costume Designe
Business Consultant's Services
Advertising
Elements of Dollar Merchandize Plan
24. Focuses on a particular item or product
Promotio
Dollar Merchandise Plan
Overbought
Private Label
25. People who shop for clients
Store Owner (Path for Buyers)
Wholesale Warehouse Clubs (Specialty)
Resident Buyer (Path for Buyers)
Personal Shopper
26. Run by private enterprises - members subscribe for a fee (e.g. Doneger Group)
Flagship (Classifications; Department Store)
Independently Owed (Product Development Organizations)
Costume Designe
Hypermarkets (Specialty
27. Screens the market for the store buyer (represents the buyer) - Group buying- allows for lower prices due to volume buying - Assist with private label- product development sourcing - Assist with foreign buying
Trade Publications (Sources)
Direct Selling (Non-store Retailing)
Resident Buyer
In-store Boutique
28. Manufacturers may not always produce everything they show in regional market (even if orders have been placed) - May not have many new manufacturers
Catalog Showroom (Specialty)
Buyers Attend Market
Limitations of regional marts
Specialized Store Buyer (Path for Buyers)
29. Current information on trends
Buyer (Merchandising; Retail Stores)
Reporting Services (Sources)
Broad-based Business Consulting Services
Look at offerings and need out and refine their line
30. Responsible for several areas
Market
Hypermarkets (Specialty
Shortage (Dollar Merchandise Plan)
DMM (Merchandising; Retail Store
31. Manufacturers Attend Market to...
Los Angeles
Chain Store
Look at offerings and need out and refine their line
Buyer (Retail Merchandising)
32. Departments are managed separately - Separate buyers for each department - Extra customer services - Checkout in each department
Breadt
Market
Department Store (Characteristics)
Terms to be Negotiated (Buying)
33. Image Merchandise/promotional -advertising agencies bid for client accounts
Resident Buyer (Path for Buyers)
Costume Designe
Two basic kinds of ratail advertising
Business Consultant's Services
34. Number of different items offered
Turnover (Dollar Merchandise Plan)
Trade Associations (Sources)
Merchandise Assortment Planning
Breadt
35. Store open another facility in a different location - often in suburbs
Branch (Classifications; Department Store
Stylist
Elements of Dollar Merchandize Plan
Factors to be Considered in Editing (Buying)
36. Must be selected for membership - All couture houses do custom dressmaking but also have ready-to-wear line
Direct Selling (Non-store Retailing)
Paris (Global Fashion Centers)
Sources of Information (Retail Merchandising)
Factors to be Considered in Editing (Buying)
37. Market area - Assists specialized (central) buyer
Private Label
Resident Buyer (Path for Buyers)
London (Global Fashion Centers)
Regional Marts
38. Shoplifting - internal theft - inaccurate records
Vendors (Sources)
Sources of Information (Retail Merchandising)
Twig (Classifications; Department Store)
Shortage (Dollar Merchandise Plan)
39. Store's own label for career and casual sportswear; prices vary (better to moderate)
Minor Fashion Industries (Global Fashion Centers)
Shortage (Dollar Merchandise Plan)
Paris (Global Fashion Centers)
Private Label
40. Sourcing - Logistics related to - importing - Managing information systems
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41. Net sales- total merchandise costs (Allow for overhead taxes and profit)
Look at offerings and need out and refine their line
Trade Publications (Sources)
Gross Margin Percentage (Dollar Merchandise Plan)
Breadt
42. Large number of resources centered in 7th Avenue area - Largest and most important domestically
Paris (Global Fashion Centers)
Branch (Classifications; Department Store
Overbought
New York (Market Centers)
43. Store owner - Specialized store buyer - Central buyer - Resident buyer
Elements of Dollar Merchandize Plan
Using Resident Buying Offices (Sources)
Paths for Buyers
Paris (Global Fashion Centers)
44. Small area within a store for designers or popular manufacturers
Look at offerings and need out and refine their line
In-store Boutique
Turnover (Dollar Merchandise Plan)
Regional Marts
45. Sales records - Sales people
Promotio
In-store Success (Sources
Branch (Classifications; Department Store
Broad-based Business Consulting Services
46. Order from catalog and pick up immediately
Discount Store (Specialty)
Market Research (Sources)
Independently owned services
Catalog Showroom (Specialty)
47. Television or computer shopping
Image (Promotion)
Electronic Retailing (Non-store Retailing)
Tokyo (Global Fashion Centers
Factory Outlet (Specialty)
48. Mass - staples
Direct Selling (Non-store Retailing)
Tokyo (Global Fashion Centers
Turnover (Dollar Merchandise Plan)
Market Wee
49. Cotton Inc. - Wool Bureau
Costume Designe
Paris (Global Fashion Centers)
Trade Associations (Sources)
Reporting Services (Sources)
50. Figure that tells the frequency with which the stock has been sold and replaced - Goal: increase turn = keep merchandise moving
DMM (Merchandising; Retail Store
Turnover (Dollar Merchandise Plan)
Elements of Dollar Merchandize Plan
Private Label