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Fashion Merchandizing

Instructions:
  • Answer 50 questions in 15 minutes.
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  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. To actually see the merchandise and judge how it will look in store - To find new resources for merchandise - Stores will always carry some traditional vendors But are constantly seeking new sources - Talk to other and get a feel for the trends and






2. 2nd largest leasing space available






3. Compare what is available from the competition






4. Store that concentrates on a specific classification of merchandise - Often more clearly defined market - Broad and shallow assortment






5. Shoplifting - internal theft - inaccurate records






6. Sometimes called the 6 month plan - Balances planned stock and planned sales in dollars - Previous 6 months plan is used as a guideline






7. Departments are managed separately - Separate buyers for each department - Extra customer services - Checkout in each department






8. Mass - staples






9. Larger orders may allow for...






10. Leased department: rents space to an outside firm which runs the department (makeup counters) -In-store boutique






11. Creates fashion looks for magazine phot - shoots - company catalogs - etc.






12. Market trips - Sales reps wh - visit buyer - Catalogs - Resident buying offices - Store-owned resources






13. Buying - selling - and planning of merchandise






14. Price - Buying plans - What is selling - Needs of the consumer - Buyer completes order which is then approved by DMM






15. Serves as group of stores - membership is by invitation only (e.g. Associated Merchandising Corporation)






16. Focuses on a particular item or product






17. Largest portion of promotion budget (approx. 1.3% of sales) - Planning - writing - design - and scheduling of paid announcements






18. Chain






19. Regional center for bridal - evening wear






20. Located in market






21. Order from catalog and pick up immediately






22. Variety of low priced merchandise






23. Small area within a store for designers or popular manufacturers






24. Additional service offered by resident buying offices- design staff of the buying office develops private label merchandise - Newest services






25. Specialize in brand and designer name clothing at discounted prices






26. Focuses on management and market research






27. Customer makes choices out of a catalog and places order by phone - mail - or at a facility






28. Manufacturers Attend Market to...






29. Door-to-door or house parties






30. Offerings limited to geographical area - Vendor policies (Minimums) - Vendor services (On time shipments)






31. Small specialized store of a department store






32. Image Merchandise/promotional -advertising agencies bid for client accounts






33. Anticipating future needs - Interpreting consumer demand - Evaluating current sales






34. Manufacturer sells the rights to retail the product - Franchise has the right to use the name and stock the merchandise - Example = Panera






35. Develops clothing for actors in plays - movies - and television






36. Discounts for early payment - Any discounts available (special buys) - Delivery agreements (especially when goods change ownership) - Services (co-op advertising)






37. Responsible for several areas






38. Focus specifically on product






39. Small operation






40. Offer merchandise at prices below recognized levels -Emphasis on self-service - limited services -Volume-oriented






41. Italian fashion - Knits - Shoes - Menswear






42. Focuses on the business itself






43. Centrally located/organized with merchandising and buying in a central headquarters - Most of the separate stores look alike and carry the same merchandise - Example = Target






44. Television or computer shopping






45. Pay a fee for what are supposed to be wholesale prices






46. Number of different items offered






47. Must be selected for membership - All couture houses do custom dressmaking but also have ready-to-wear line






48. Large number of resources centered in 7th Avenue area - Largest and most important domestically






49. Quantity of different items offered






50. Ads; focuses on business itself







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Can you answer 50 questions in 15 minutes?


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