Test your basic knowledge |

Fashion Merchandizing

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Focuses on a particular item or product






2. Must be selected for membership - All couture houses do custom dressmaking but also have ready-to-wear line






3. Offerings limited to geographical area - Vendor policies (Minimums) - Vendor services (On time shipments)






4. Large number of resources centered in 7th Avenue area - Largest and most important domestically






5. Tells buyer dollar amount of purchases that can be made - Actual stock- planned stock






6. Chain






7. Focuses on management and market research






8. Regional center for bridal - evening wear






9. Small specialized store of a department store






10. Small area within a store for designers or popular manufacturers






11. Largest portion of promotion budget (approx. 1.3% of sales) - Planning - writing - design - and scheduling of paid announcements






12. Responsible for several areas






13. Responsible for establishing the store's image






14. Number of different items offered






15. Place where sellers display sample goods and buyers survey and place orders for merchandise which will be delivered later






16. Specialize in brand and designer name clothing at discounted prices






17. Sourcing - Logistics related to - importing - Managing information systems

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18. Responsible for a department/area






19. Not paid for by the retailer and the retailer doesn't have control over what is said






20. WWD - DNR - stores (consumer fashion magazines)






21. These reach out and sell to - small fashion retailers in surrounding areas - serve as a wholesale selling facility for apparel producers - Better understanding of the local consumer






22. Most aware of what is selling (bias)






23. Money left to buy- when merchandise NEEDS to exceed merchandise available






24. Management consultants - Technical consultants - Import and export consultants






25. People who shop for clients






26. Store open another facility in a different location - often in suburbs






27. Sometimes called the 6 month plan - Balances planned stock and planned sales in dollars - Previous 6 months plan is used as a guideline






28. Store that concentrates on a specific classification of merchandise - Often more clearly defined market - Broad and shallow assortment






29. Located in market






30. Sales records - Sales people






31. 2nd largest leasing space available






32. Anticipating future needs - Interpreting consumer demand - Evaluating current sales






33. Stores are part of an ownership group - Corporation owns a number of autonomously operated retail organizations






34. Current information on trends






35. Italian fashion - Knits - Shoes - Menswear






36. Leased department: rents space to an outside firm which runs the department (makeup counters) -In-store boutique






37. Mass - staples






38. Manufacturers Attend Market to...






39. Germany - Spain - Eastern Block






40. Quantity of different items offered






41. Carry merchandise from many manufacturers -Originally owned by manufacturers as a way to get rid of excess merchandise






42. Order from catalog and pick up immediately






43. Door-to-door or house parties






44. Departments are managed separately - Separate buyers for each department - Extra customer services - Checkout in each department






45. Image Merchandise/promotional -advertising agencies bid for client accounts






46. Buying - selling - and planning of merchandise






47. Combine supermarket - appliances - toys - drug store items - apparel - etc. - everything under one roof






48. Menswear






49. Store's own label for career and casual sportswear; prices vary (better to moderate)






50. Store owner - Specialized store buyer - Central buyer - Resident buyer