Test your basic knowledge |

Fashion Merchandizing

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Responsible for a department/area






2. Conduct own research






3. Screens the market for the store buyer (represents the buyer) - Group buying- allows for lower prices due to volume buying - Assist with private label- product development sourcing - Assist with foreign buying






4. Buying - selling - and planning of merchandise






5. Specialize in brand and designer name clothing at discounted prices






6. Ads; focuses on business itself






7. Carry merchandise from many manufacturers -Originally owned by manufacturers as a way to get rid of excess merchandise






8. Responsible for establishing the store's image






9. WWD - DNR - stores (consumer fashion magazines)






10. Door-to-door or house parties






11. Quantity of different items offered






12. Number of different items offered






13. Focuses on the business itself






14. Focuses on management and market research






15. Mass - staples






16. Manufacturer sells the rights to retail the product - Franchise has the right to use the name and stock the merchandise - Example = Panera






17. Market trips - Sales reps wh - visit buyer - Catalogs - Resident buying offices - Store-owned resources






18. Typically 6 months prior to season






19. Compare what is available from the competition






20. Chain






21. Shopping the stores - Using resident buying offices - Vendors - Trade publications - Reporting services - Trade associations - Market research - In-store success






22. 2nd largest leasing space available






23. Most aware of what is selling (bias)






24. Net sales- total merchandise costs (Allow for overhead taxes and profit)






25. Leased department: rents space to an outside firm which runs the department (makeup counters) -In-store boutique






26. Combine supermarket - appliances - toys - drug store items - apparel - etc. - everything under one roof






27. Store that concentrates on a specific classification of merchandise - Often more clearly defined market - Broad and shallow assortment






28. Run by private enterprises - members subscribe for a fee (e.g. Doneger Group)






29. Pay a fee for what are supposed to be wholesale prices






30. Additional service offered by resident buying offices- design staff of the buying office develops private label merchandise - Newest services






31. Anticipating future needs - Interpreting consumer demand - Evaluating current sales






32. To actually see the merchandise and judge how it will look in store - To find new resources for merchandise - Stores will always carry some traditional vendors But are constantly seeking new sources - Talk to other and get a feel for the trends and






33. Located in market






34. Germany - Spain - Eastern Block






35. Where store execs are housed






36. People who shop for clients






37. Offer merchandise at prices below recognized levels -Emphasis on self-service - limited services -Volume-oriented






38. Place where sellers display sample goods and buyers survey and place orders for merchandise which will be delivered later






39. Regional center for bridal - evening wear






40. Selling responsibilities






41. Departments are managed separately - Separate buyers for each department - Extra customer services - Checkout in each department






42. When merchandise (inventory and ordered) is GREATER than need






43. Tells buyer dollar amount of purchases that can be made - Actual stock- planned stock






44. Store open another facility in a different location - often in suburbs






45. Figure that tells the frequency with which the stock has been sold and replaced - Goal: increase turn = keep merchandise moving






46. Not paid for by the retailer and the retailer doesn't have control over what is said






47. Variety of low priced merchandise






48. Stores are part of an ownership group - Corporation owns a number of autonomously operated retail organizations






49. Shoplifting - internal theft - inaccurate records






50. Larger orders may allow for...