Test your basic knowledge |

Fashion Merchandizing

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Must be selected for membership - All couture houses do custom dressmaking but also have ready-to-wear line






2. Combine supermarket - appliances - toys - drug store items - apparel - etc. - everything under one roof






3. Manufacturers Attend Market to...






4. Small operation






5. Sales records - Sales people






6. Responsible for a department/area






7. Most aware of what is selling (bias)






8. Some sample will be altered - To show merchandise in best possible way to accessorize it the way they intended it to be and sometimes on models - Opportunity to develop PR






9. Price - Buying plans - What is selling - Needs of the consumer - Buyer completes order which is then approved by DMM






10. Chain






11. Menswear






12. Ads; focuses on business itself






13. Sometimes called the 6 month plan - Balances planned stock and planned sales in dollars - Previous 6 months plan is used as a guideline






14. Merchandising offerings - Appropriate for customers






15. Market area - Assists specialized (central) buyer






16. Largest portion of promotion budget (approx. 1.3% of sales) - Planning - writing - design - and scheduling of paid announcements






17. Run by private enterprises - members subscribe for a fee (e.g. Doneger Group)






18. Offer merchandise at prices below recognized levels -Emphasis on self-service - limited services -Volume-oriented






19. Market trips - Sales reps wh - visit buyer - Catalogs - Resident buying offices - Store-owned resources






20. Place where sellers display sample goods and buyers survey and place orders for merchandise which will be delivered later






21. Focuses on the business itself






22. Serves as group of stores - membership is by invitation only (e.g. Associated Merchandising Corporation)






23. Leased department: rents space to an outside firm which runs the department (makeup counters) -In-store boutique






24. Compare what is available from the competition






25. Merchandising - Buying - Product Development Organizations






26. Manufacturer sells the rights to retail the product - Franchise has the right to use the name and stock the merchandise - Example = Panera






27. Germany - Spain - Eastern Block






28. Specialize in brand and designer name clothing at discounted prices






29. Where store execs are housed






30. Creates fashion looks for magazine phot - shoots - company catalogs - etc.






31. Regional center for bridal - evening wear






32. Offerings limited to geographical area - Vendor policies (Minimums) - Vendor services (On time shipments)






33. Mass - staples






34. Image Merchandise/promotional -advertising agencies bid for client accounts






35. 2nd largest leasing space available






36. Screens the market for the store buyer (represents the buyer) - Group buying- allows for lower prices due to volume buying - Assist with private label- product development sourcing - Assist with foreign buying






37. Additional service offered by resident buying offices- design staff of the buying office develops private label merchandise - Newest services






38. Completed once the estimated demand has been made - The merchandise plan is both by: Dollar or Merchandise (amount and quantity)






39. Store owner - Specialized store buyer - Central buyer - Resident buyer






40. Small area within a store for designers or popular manufacturers






41. These reach out and sell to - small fashion retailers in surrounding areas - serve as a wholesale selling facility for apparel producers - Better understanding of the local consumer






42. To actually see the merchandise and judge how it will look in store - To find new resources for merchandise - Stores will always carry some traditional vendors But are constantly seeking new sources - Talk to other and get a feel for the trends and






43. Sourcing - Logistics related to - importing - Managing information systems

Warning: Invalid argument supplied for foreach() in /var/www/html/basicversity.com/show_quiz.php on line 183


44. Pay a fee for what are supposed to be wholesale prices






45. Figure that tells the frequency with which the stock has been sold and replaced - Goal: increase turn = keep merchandise moving






46. Not paid for by the retailer and the retailer doesn't have control over what is said






47. Focuses on a particular item or product






48. Variety of low priced merchandise






49. Current information on trends






50. Located in market