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Fashion Merchandizing

Instructions:
  • Answer 50 questions in 15 minutes.
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  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Completed once the estimated demand has been made - The merchandise plan is both by: Dollar or Merchandise (amount and quantity)






2. Serves as group of stores - membership is by invitation only (e.g. Associated Merchandising Corporation)






3. Selling responsibilities






4. Stores are part of an ownership group - Corporation owns a number of autonomously operated retail organizations






5. These reach out and sell to - small fashion retailers in surrounding areas - serve as a wholesale selling facility for apparel producers - Better understanding of the local consumer






6. Buying - selling - and planning of merchandise






7. Price - Buying plans - What is selling - Needs of the consumer - Buyer completes order which is then approved by DMM






8. Responsible for several areas






9. People who shop for clients






10. Store owner - Specialized store buyer - Central buyer - Resident buyer






11. Menswear






12. Customer makes choices out of a catalog and places order by phone - mail - or at a facility






13. WWD - DNR - stores (consumer fashion magazines)






14. Departments are managed separately - Separate buyers for each department - Extra customer services - Checkout in each department






15. Figure that tells the frequency with which the stock has been sold and replaced - Goal: increase turn = keep merchandise moving






16. Tells buyer dollar amount of purchases that can be made - Actual stock- planned stock






17. Develops clothing for actors in plays - movies - and television






18. Leased department: rents space to an outside firm which runs the department (makeup counters) -In-store boutique






19. Where store execs are housed






20. Focus specifically on product






21. Door-to-door or house parties






22. Market area - Assists specialized (central) buyer






23. Located in market






24. Italian fashion - Knits - Shoes - Menswear






25. Responsible for establishing the store's image






26. Combine supermarket - appliances - toys - drug store items - apparel - etc. - everything under one roof






27. Cotton Inc. - Wool Bureau






28. Specialize in brand and designer name clothing at discounted prices






29. Small operation






30. Variety of low priced merchandise






31. Market trips - Sales reps wh - visit buyer - Catalogs - Resident buying offices - Store-owned resources






32. Net sales- total merchandise costs (Allow for overhead taxes and profit)






33. Merchandising offerings - Appropriate for customers






34. Creates fashion looks for magazine phot - shoots - company catalogs - etc.






35. Regional center for bridal - evening wear






36. When merchandise (inventory and ordered) is GREATER than need






37. Typically 6 months prior to season






38. Most aware of what is selling (bias)






39. Must be selected for membership - All couture houses do custom dressmaking but also have ready-to-wear line






40. Largest portion of promotion budget (approx. 1.3% of sales) - Planning - writing - design - and scheduling of paid announcements






41. Run by private enterprises - members subscribe for a fee (e.g. Doneger Group)






42. Focuses on the business itself






43. Germany - Spain - Eastern Block






44. Some sample will be altered - To show merchandise in best possible way to accessorize it the way they intended it to be and sometimes on models - Opportunity to develop PR






45. Screens the market for the store buyer (represents the buyer) - Group buying- allows for lower prices due to volume buying - Assist with private label- product development sourcing - Assist with foreign buying






46. Small specialized store of a department store






47. Small area within a store for designers or popular manufacturers






48. Manufacturer sells the rights to retail the product - Franchise has the right to use the name and stock the merchandise - Example = Panera






49. Chain






50. Current information on trends







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