Test your basic knowledge |

Fashion Merchandizing

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Manufacturers may not always produce everything they show in regional market (even if orders have been placed) - May not have many new manufacturers






2. Sourcing - Logistics related to - importing - Managing information systems

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3. Run by private enterprises - members subscribe for a fee (e.g. Doneger Group)






4. Manufacturers Attend Market to...






5. When merchandise (inventory and ordered) is GREATER than need






6. Shopping the stores - Using resident buying offices - Vendors - Trade publications - Reporting services - Trade associations - Market research - In-store success






7. Departments are managed separately - Separate buyers for each department - Extra customer services - Checkout in each department






8. Shoplifting - internal theft - inaccurate records






9. Must be selected for membership - All couture houses do custom dressmaking but also have ready-to-wear line






10. Responsible for a department/area






11. Order from catalog and pick up immediately






12. Small area within a store for designers or popular manufacturers






13. Store's own label for career and casual sportswear; prices vary (better to moderate)






14. Creates fashion looks for magazine phot - shoots - company catalogs - etc.






15. Specialize in brand and designer name clothing at discounted prices






16. Small operation






17. Completed once the estimated demand has been made - The merchandise plan is both by: Dollar or Merchandise (amount and quantity)






18. 2nd largest leasing space available






19. Store open another facility in a different location - often in suburbs






20. Responsible for several areas






21. Carry merchandise from many manufacturers -Originally owned by manufacturers as a way to get rid of excess merchandise






22. Located in market






23. Price - Buying plans - What is selling - Needs of the consumer - Buyer completes order which is then approved by DMM






24. Planned sales - Planned stock - Turnover - Average stock - Planned purchases - Shortage - Gross margin percentage - Open-to-buy






25. Menswear






26. Responsible for establishing the store's image






27. Ads; focuses on business itself






28. People who shop for clients






29. Large number of resources centered in 7th Avenue area - Largest and most important domestically






30. Store that concentrates on a specific classification of merchandise - Often more clearly defined market - Broad and shallow assortment






31. Management consultants - Technical consultants - Import and export consultants






32. Germany - Spain - Eastern Block






33. Market trips - Sales reps wh - visit buyer - Catalogs - Resident buying offices - Store-owned resources






34. Sales records - Sales people






35. Largest portion of promotion budget (approx. 1.3% of sales) - Planning - writing - design - and scheduling of paid announcements






36. Tells buyer dollar amount of purchases that can be made - Actual stock- planned stock






37. Selling responsibilities






38. Place where sellers display sample goods and buyers survey and place orders for merchandise which will be delivered later






39. Leased department: rents space to an outside firm which runs the department (makeup counters) -In-store boutique






40. Mass - staples






41. Most aware of what is selling (bias)






42. Combine supermarket - appliances - toys - drug store items - apparel - etc. - everything under one roof






43. Money left to buy- when merchandise NEEDS to exceed merchandise available






44. Serves as group of stores - membership is by invitation only (e.g. Associated Merchandising Corporation)






45. Offerings limited to geographical area - Vendor policies (Minimums) - Vendor services (On time shipments)






46. Variety of low priced merchandise






47. Customer makes choices out of a catalog and places order by phone - mail - or at a facility






48. Larger orders may allow for...






49. Image Merchandise/promotional -advertising agencies bid for client accounts






50. To actually see the merchandise and judge how it will look in store - To find new resources for merchandise - Stores will always carry some traditional vendors But are constantly seeking new sources - Talk to other and get a feel for the trends and