Test your basic knowledge |

Fashion Merchandizing

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Responsible for establishing the store's image






2. Large number of resources centered in 7th Avenue area - Largest and most important domestically






3. Departments are managed separately - Separate buyers for each department - Extra customer services - Checkout in each department






4. To actually see the merchandise and judge how it will look in store - To find new resources for merchandise - Stores will always carry some traditional vendors But are constantly seeking new sources - Talk to other and get a feel for the trends and






5. Conduct own research






6. Sales records - Sales people






7. 2nd largest leasing space available






8. Small operation






9. Money left to buy- when merchandise NEEDS to exceed merchandise available






10. Larger orders may allow for...






11. Image Merchandise/promotional -advertising agencies bid for client accounts






12. Largest portion of promotion budget (approx. 1.3% of sales) - Planning - writing - design - and scheduling of paid announcements






13. Tells buyer dollar amount of purchases that can be made - Actual stock- planned stock






14. When merchandise (inventory and ordered) is GREATER than need






15. Completed once the estimated demand has been made - The merchandise plan is both by: Dollar or Merchandise (amount and quantity)






16. Located in market






17. Some sample will be altered - To show merchandise in best possible way to accessorize it the way they intended it to be and sometimes on models - Opportunity to develop PR






18. Compare what is available from the competition






19. Focuses on a particular item or product






20. Must be selected for membership - All couture houses do custom dressmaking but also have ready-to-wear line






21. Management consultants - Technical consultants - Import and export consultants






22. Current information on trends






23. Additional service offered by resident buying offices- design staff of the buying office develops private label merchandise - Newest services






24. Merchandising - Buying - Product Development Organizations






25. Most aware of what is selling (bias)






26. People who shop for clients






27. Ads; focuses on business itself






28. Focuses on management and market research






29. Typically 6 months prior to season






30. Pay a fee for what are supposed to be wholesale prices






31. Serves as group of stores - membership is by invitation only (e.g. Associated Merchandising Corporation)






32. Store owner - Specialized store buyer - Central buyer - Resident buyer






33. Door-to-door or house parties






34. These reach out and sell to - small fashion retailers in surrounding areas - serve as a wholesale selling facility for apparel producers - Better understanding of the local consumer






35. Leased department: rents space to an outside firm which runs the department (makeup counters) -In-store boutique






36. Screens the market for the store buyer (represents the buyer) - Group buying- allows for lower prices due to volume buying - Assist with private label- product development sourcing - Assist with foreign buying






37. Develops clothing for actors in plays - movies - and television






38. Responsible for several areas






39. Order from catalog and pick up immediately






40. Sourcing - Logistics related to - importing - Managing information systems

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41. Run by private enterprises - members subscribe for a fee (e.g. Doneger Group)






42. Store open another facility in a different location - often in suburbs






43. Offer merchandise at prices below recognized levels -Emphasis on self-service - limited services -Volume-oriented






44. Number of different items offered






45. Creates fashion looks for magazine phot - shoots - company catalogs - etc.






46. Store that concentrates on a specific classification of merchandise - Often more clearly defined market - Broad and shallow assortment






47. Place where sellers display sample goods and buyers survey and place orders for merchandise which will be delivered later






48. Planned sales - Planned stock - Turnover - Average stock - Planned purchases - Shortage - Gross margin percentage - Open-to-buy






49. Merchandising offerings - Appropriate for customers






50. Chain