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Fashion Merchandizing

  • Answer 50 questions in 15 minutes.
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  • Match each statement with the correct term.
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This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Merchandising offerings - Appropriate for customers

2. Screens the market for the store buyer (represents the buyer) - Group buying- allows for lower prices due to volume buying - Assist with private label- product development sourcing - Assist with foreign buying

3. WWD - DNR - stores (consumer fashion magazines)

4. Responsible for several areas

5. Offer merchandise at prices below recognized levels -Emphasis on self-service - limited services -Volume-oriented

6. Combine supermarket - appliances - toys - drug store items - apparel - etc. - everything under one roof

7. Italian fashion - Knits - Shoes - Menswear

8. Anticipating future needs - Interpreting consumer demand - Evaluating current sales

9. Some sample will be altered - To show merchandise in best possible way to accessorize it the way they intended it to be and sometimes on models - Opportunity to develop PR

10. Focuses on the business itself

11. Small area within a store for designers or popular manufacturers

12. Price - Buying plans - What is selling - Needs of the consumer - Buyer completes order which is then approved by DMM

13. Shoplifting - internal theft - inaccurate records

14. Menswear

15. Market trips - Sales reps wh - visit buyer - Catalogs - Resident buying offices - Store-owned resources

16. Responsible for establishing the store's image

17. Store owner - Specialized store buyer - Central buyer - Resident buyer

18. Customer makes choices out of a catalog and places order by phone - mail - or at a facility

19. Focuses on a particular item or product

20. Merchandising - Buying - Product Development Organizations

21. Shopping the stores - Using resident buying offices - Vendors - Trade publications - Reporting services - Trade associations - Market research - In-store success

22. Door-to-door or house parties

23. Sales records - Sales people

24. 2nd largest leasing space available

25. Large number of resources centered in 7th Avenue area - Largest and most important domestically

26. Quantity of different items offered

27. These reach out and sell to - small fashion retailers in surrounding areas - serve as a wholesale selling facility for apparel producers - Better understanding of the local consumer

28. Pay a fee for what are supposed to be wholesale prices

29. Completed once the estimated demand has been made - The merchandise plan is both by: Dollar or Merchandise (amount and quantity)

30. Television or computer shopping

31. Stores are part of an ownership group - Corporation owns a number of autonomously operated retail organizations

32. Place where sellers display sample goods and buyers survey and place orders for merchandise which will be delivered later

33. People who shop for clients

34. Departments are managed separately - Separate buyers for each department - Extra customer services - Checkout in each department

35. Ads; focuses on business itself

36. Where store execs are housed

37. Number of different items offered

38. Chain

39. Management consultants - Technical consultants - Import and export consultants

40. Larger orders may allow for...

41. Cotton Inc. - Wool Bureau

42. Run by private enterprises - members subscribe for a fee (e.g. Doneger Group)

43. Not paid for by the retailer and the retailer doesn't have control over what is said

44. Market area - Assists specialized (central) buyer

45. Small operation

46. Manufacturers Attend Market to...

47. Buying - selling - and planning of merchandise

48. Located in market

49. When merchandise (inventory and ordered) is GREATER than need

50. To actually see the merchandise and judge how it will look in store - To find new resources for merchandise - Stores will always carry some traditional vendors But are constantly seeking new sources - Talk to other and get a feel for the trends and