Test your basic knowledge |

Fashion Merchandizing

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Responsible for establishing the store's image






2. Manufacturers Attend Market to...






3. Tells buyer dollar amount of purchases that can be made - Actual stock- planned stock






4. Carry merchandise from many manufacturers -Originally owned by manufacturers as a way to get rid of excess merchandise






5. Italian fashion - Knits - Shoes - Menswear






6. Television or computer shopping






7. Buying - selling - and planning of merchandise






8. Image Merchandise/promotional -advertising agencies bid for client accounts






9. Specialize in brand and designer name clothing at discounted prices






10. Where store execs are housed






11. Net sales- total merchandise costs (Allow for overhead taxes and profit)






12. 2nd largest leasing space available






13. Sometimes called the 6 month plan - Balances planned stock and planned sales in dollars - Previous 6 months plan is used as a guideline






14. Responsible for a department/area






15. Chain






16. Merchandising offerings - Appropriate for customers






17. Variety of low priced merchandise






18. Leased department: rents space to an outside firm which runs the department (makeup counters) -In-store boutique






19. Most aware of what is selling (bias)






20. Manufacturer sells the rights to retail the product - Franchise has the right to use the name and stock the merchandise - Example = Panera






21. Offerings limited to geographical area - Vendor policies (Minimums) - Vendor services (On time shipments)






22. Merchandising - Buying - Product Development Organizations






23. Not paid for by the retailer and the retailer doesn't have control over what is said






24. Larger orders may allow for...






25. Order from catalog and pick up immediately






26. Small area within a store for designers or popular manufacturers






27. Focuses on a particular item or product






28. Additional service offered by resident buying offices- design staff of the buying office develops private label merchandise - Newest services






29. Develops clothing for actors in plays - movies - and television






30. Small operation






31. When merchandise (inventory and ordered) is GREATER than need






32. Store that concentrates on a specific classification of merchandise - Often more clearly defined market - Broad and shallow assortment






33. Cotton Inc. - Wool Bureau






34. Store owner - Specialized store buyer - Central buyer - Resident buyer






35. Market area - Assists specialized (central) buyer






36. Store open another facility in a different location - often in suburbs






37. Departments are managed separately - Separate buyers for each department - Extra customer services - Checkout in each department






38. Selling responsibilities






39. Centrally located/organized with merchandising and buying in a central headquarters - Most of the separate stores look alike and carry the same merchandise - Example = Target






40. Planned sales - Planned stock - Turnover - Average stock - Planned purchases - Shortage - Gross margin percentage - Open-to-buy






41. Anticipating future needs - Interpreting consumer demand - Evaluating current sales






42. Offer merchandise at prices below recognized levels -Emphasis on self-service - limited services -Volume-oriented






43. Quantity of different items offered






44. Sales records - Sales people






45. Typically 6 months prior to season






46. Located in market






47. WWD - DNR - stores (consumer fashion magazines)






48. Must be selected for membership - All couture houses do custom dressmaking but also have ready-to-wear line






49. Shoplifting - internal theft - inaccurate records






50. Price - Buying plans - What is selling - Needs of the consumer - Buyer completes order which is then approved by DMM