Test your basic knowledge |

Fashion Merchandizing

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Customer makes choices out of a catalog and places order by phone - mail - or at a facility






2. Sales records - Sales people






3. Shopping the stores - Using resident buying offices - Vendors - Trade publications - Reporting services - Trade associations - Market research - In-store success






4. Money left to buy- when merchandise NEEDS to exceed merchandise available






5. Most aware of what is selling (bias)






6. To actually see the merchandise and judge how it will look in store - To find new resources for merchandise - Stores will always carry some traditional vendors But are constantly seeking new sources - Talk to other and get a feel for the trends and






7. Management consultants - Technical consultants - Import and export consultants






8. Order from catalog and pick up immediately






9. Discounts for early payment - Any discounts available (special buys) - Delivery agreements (especially when goods change ownership) - Services (co-op advertising)






10. Cotton Inc. - Wool Bureau






11. Where store execs are housed






12. Must be selected for membership - All couture houses do custom dressmaking but also have ready-to-wear line






13. Located in market






14. Number of different items offered






15. Screens the market for the store buyer (represents the buyer) - Group buying- allows for lower prices due to volume buying - Assist with private label- product development sourcing - Assist with foreign buying






16. Chain






17. Some sample will be altered - To show merchandise in best possible way to accessorize it the way they intended it to be and sometimes on models - Opportunity to develop PR






18. Small specialized store of a department store






19. Sourcing - Logistics related to - importing - Managing information systems

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20. Compare what is available from the competition






21. Sometimes called the 6 month plan - Balances planned stock and planned sales in dollars - Previous 6 months plan is used as a guideline






22. Offer merchandise at prices below recognized levels -Emphasis on self-service - limited services -Volume-oriented






23. Planned sales - Planned stock - Turnover - Average stock - Planned purchases - Shortage - Gross margin percentage - Open-to-buy






24. Door-to-door or house parties






25. 2nd largest leasing space available






26. Television or computer shopping






27. Run by private enterprises - members subscribe for a fee (e.g. Doneger Group)






28. Focuses on a particular item or product






29. Centrally located/organized with merchandising and buying in a central headquarters - Most of the separate stores look alike and carry the same merchandise - Example = Target






30. Combine supermarket - appliances - toys - drug store items - apparel - etc. - everything under one roof






31. Specialize in brand and designer name clothing at discounted prices






32. Mass - staples






33. Store that concentrates on a specific classification of merchandise - Often more clearly defined market - Broad and shallow assortment






34. Focuses on the business itself






35. Store's own label for career and casual sportswear; prices vary (better to moderate)






36. Manufacturers Attend Market to...






37. Image Merchandise/promotional -advertising agencies bid for client accounts






38. Merchandising offerings - Appropriate for customers






39. Creates fashion looks for magazine phot - shoots - company catalogs - etc.






40. These reach out and sell to - small fashion retailers in surrounding areas - serve as a wholesale selling facility for apparel producers - Better understanding of the local consumer






41. Manufacturer sells the rights to retail the product - Franchise has the right to use the name and stock the merchandise - Example = Panera






42. Typically 6 months prior to season






43. Variety of low priced merchandise






44. Largest portion of promotion budget (approx. 1.3% of sales) - Planning - writing - design - and scheduling of paid announcements






45. Quantity of different items offered






46. Focus specifically on product






47. When merchandise (inventory and ordered) is GREATER than need






48. Conduct own research






49. Larger orders may allow for...






50. Ads; focuses on business itself