Test your basic knowledge |

Fashion Merchandizing

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Anticipating future needs - Interpreting consumer demand - Evaluating current sales






2. Market trips - Sales reps wh - visit buyer - Catalogs - Resident buying offices - Store-owned resources






3. Located in market






4. Customer makes choices out of a catalog and places order by phone - mail - or at a facility






5. Store's own label for career and casual sportswear; prices vary (better to moderate)






6. Typically 6 months prior to season






7. Net sales- total merchandise costs (Allow for overhead taxes and profit)






8. To actually see the merchandise and judge how it will look in store - To find new resources for merchandise - Stores will always carry some traditional vendors But are constantly seeking new sources - Talk to other and get a feel for the trends and






9. Pay a fee for what are supposed to be wholesale prices






10. Offerings limited to geographical area - Vendor policies (Minimums) - Vendor services (On time shipments)






11. Run by private enterprises - members subscribe for a fee (e.g. Doneger Group)






12. Television or computer shopping






13. Selling responsibilities






14. Sometimes called the 6 month plan - Balances planned stock and planned sales in dollars - Previous 6 months plan is used as a guideline






15. Small operation






16. Manufacturers Attend Market to...






17. Additional service offered by resident buying offices- design staff of the buying office develops private label merchandise - Newest services






18. Market area - Assists specialized (central) buyer






19. Carry merchandise from many manufacturers -Originally owned by manufacturers as a way to get rid of excess merchandise






20. Screens the market for the store buyer (represents the buyer) - Group buying- allows for lower prices due to volume buying - Assist with private label- product development sourcing - Assist with foreign buying






21. Responsible for several areas






22. Store owner - Specialized store buyer - Central buyer - Resident buyer






23. Largest portion of promotion budget (approx. 1.3% of sales) - Planning - writing - design - and scheduling of paid announcements






24. Responsible for establishing the store's image






25. WWD - DNR - stores (consumer fashion magazines)






26. Figure that tells the frequency with which the stock has been sold and replaced - Goal: increase turn = keep merchandise moving






27. These reach out and sell to - small fashion retailers in surrounding areas - serve as a wholesale selling facility for apparel producers - Better understanding of the local consumer






28. Stores are part of an ownership group - Corporation owns a number of autonomously operated retail organizations






29. Completed once the estimated demand has been made - The merchandise plan is both by: Dollar or Merchandise (amount and quantity)






30. Manufacturer sells the rights to retail the product - Franchise has the right to use the name and stock the merchandise - Example = Panera






31. Door-to-door or house parties






32. Chain






33. Shopping the stores - Using resident buying offices - Vendors - Trade publications - Reporting services - Trade associations - Market research - In-store success






34. Some sample will be altered - To show merchandise in best possible way to accessorize it the way they intended it to be and sometimes on models - Opportunity to develop PR






35. Money left to buy- when merchandise NEEDS to exceed merchandise available






36. Cotton Inc. - Wool Bureau






37. When merchandise (inventory and ordered) is GREATER than need






38. Merchandising - Buying - Product Development Organizations






39. Price - Buying plans - What is selling - Needs of the consumer - Buyer completes order which is then approved by DMM






40. Management consultants - Technical consultants - Import and export consultants






41. Buying - selling - and planning of merchandise






42. Sourcing - Logistics related to - importing - Managing information systems

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43. Where store execs are housed






44. Responsible for a department/area






45. Ads; focuses on business itself






46. Merchandising offerings - Appropriate for customers






47. Image Merchandise/promotional -advertising agencies bid for client accounts






48. Current information on trends






49. People who shop for clients






50. Italian fashion - Knits - Shoes - Menswear