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Fashion Merchandizing

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Quantity of different items offered






2. Image Merchandise/promotional -advertising agencies bid for client accounts






3. Door-to-door or house parties






4. Develops clothing for actors in plays - movies - and television






5. Located in market






6. Mass - staples






7. Merchandising offerings - Appropriate for customers






8. Compare what is available from the competition






9. Buying - selling - and planning of merchandise






10. Small specialized store of a department store






11. Shopping the stores - Using resident buying offices - Vendors - Trade publications - Reporting services - Trade associations - Market research - In-store success






12. Completed once the estimated demand has been made - The merchandise plan is both by: Dollar or Merchandise (amount and quantity)






13. Order from catalog and pick up immediately






14. Figure that tells the frequency with which the stock has been sold and replaced - Goal: increase turn = keep merchandise moving






15. Sometimes called the 6 month plan - Balances planned stock and planned sales in dollars - Previous 6 months plan is used as a guideline






16. Pay a fee for what are supposed to be wholesale prices






17. Management consultants - Technical consultants - Import and export consultants






18. Sales records - Sales people






19. Responsible for a department/area






20. Largest portion of promotion budget (approx. 1.3% of sales) - Planning - writing - design - and scheduling of paid announcements






21. Tells buyer dollar amount of purchases that can be made - Actual stock- planned stock






22. Departments are managed separately - Separate buyers for each department - Extra customer services - Checkout in each department






23. Combine supermarket - appliances - toys - drug store items - apparel - etc. - everything under one roof






24. Market trips - Sales reps wh - visit buyer - Catalogs - Resident buying offices - Store-owned resources






25. Number of different items offered






26. Net sales- total merchandise costs (Allow for overhead taxes and profit)






27. Television or computer shopping






28. Planned sales - Planned stock - Turnover - Average stock - Planned purchases - Shortage - Gross margin percentage - Open-to-buy






29. Germany - Spain - Eastern Block






30. Italian fashion - Knits - Shoes - Menswear






31. Screens the market for the store buyer (represents the buyer) - Group buying- allows for lower prices due to volume buying - Assist with private label- product development sourcing - Assist with foreign buying






32. Must be selected for membership - All couture houses do custom dressmaking but also have ready-to-wear line






33. Place where sellers display sample goods and buyers survey and place orders for merchandise which will be delivered later






34. Not paid for by the retailer and the retailer doesn't have control over what is said






35. Merchandising - Buying - Product Development Organizations






36. Chain






37. Large number of resources centered in 7th Avenue area - Largest and most important domestically






38. Selling responsibilities






39. Stores are part of an ownership group - Corporation owns a number of autonomously operated retail organizations






40. When merchandise (inventory and ordered) is GREATER than need






41. Anticipating future needs - Interpreting consumer demand - Evaluating current sales






42. Responsible for establishing the store's image






43. Centrally located/organized with merchandising and buying in a central headquarters - Most of the separate stores look alike and carry the same merchandise - Example = Target






44. Some sample will be altered - To show merchandise in best possible way to accessorize it the way they intended it to be and sometimes on models - Opportunity to develop PR






45. Small area within a store for designers or popular manufacturers






46. To actually see the merchandise and judge how it will look in store - To find new resources for merchandise - Stores will always carry some traditional vendors But are constantly seeking new sources - Talk to other and get a feel for the trends and






47. Variety of low priced merchandise






48. Conduct own research






49. Manufacturers may not always produce everything they show in regional market (even if orders have been placed) - May not have many new manufacturers






50. Offerings limited to geographical area - Vendor policies (Minimums) - Vendor services (On time shipments)






Can you answer 50 questions in 15 minutes?



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