Test your basic knowledge |

Fashion Merchandizing

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Manufacturers Attend Market to...






2. Stores are part of an ownership group - Corporation owns a number of autonomously operated retail organizations






3. Image Merchandise/promotional -advertising agencies bid for client accounts






4. Management consultants - Technical consultants - Import and export consultants






5. Store owner - Specialized store buyer - Central buyer - Resident buyer






6. Sales records - Sales people






7. Buying - selling - and planning of merchandise






8. These reach out and sell to - small fashion retailers in surrounding areas - serve as a wholesale selling facility for apparel producers - Better understanding of the local consumer






9. Leased department: rents space to an outside firm which runs the department (makeup counters) -In-store boutique






10. Pay a fee for what are supposed to be wholesale prices






11. Regional center for bridal - evening wear






12. Store open another facility in a different location - often in suburbs






13. Specialize in brand and designer name clothing at discounted prices






14. Chain






15. Small area within a store for designers or popular manufacturers






16. Where store execs are housed






17. Typically 6 months prior to season






18. 2nd largest leasing space available






19. Place where sellers display sample goods and buyers survey and place orders for merchandise which will be delivered later






20. Italian fashion - Knits - Shoes - Menswear






21. Serves as group of stores - membership is by invitation only (e.g. Associated Merchandising Corporation)






22. Responsible for several areas






23. Some sample will be altered - To show merchandise in best possible way to accessorize it the way they intended it to be and sometimes on models - Opportunity to develop PR






24. Anticipating future needs - Interpreting consumer demand - Evaluating current sales






25. Door-to-door or house parties






26. Selling responsibilities






27. Additional service offered by resident buying offices- design staff of the buying office develops private label merchandise - Newest services






28. Centrally located/organized with merchandising and buying in a central headquarters - Most of the separate stores look alike and carry the same merchandise - Example = Target






29. Menswear






30. Larger orders may allow for...






31. Compare what is available from the competition






32. Large number of resources centered in 7th Avenue area - Largest and most important domestically






33. Tells buyer dollar amount of purchases that can be made - Actual stock- planned stock






34. Money left to buy- when merchandise NEEDS to exceed merchandise available






35. Focuses on the business itself






36. Responsible for a department/area






37. Located in market






38. Shopping the stores - Using resident buying offices - Vendors - Trade publications - Reporting services - Trade associations - Market research - In-store success






39. Germany - Spain - Eastern Block






40. Television or computer shopping






41. Manufacturer sells the rights to retail the product - Franchise has the right to use the name and stock the merchandise - Example = Panera






42. Net sales- total merchandise costs (Allow for overhead taxes and profit)






43. Run by private enterprises - members subscribe for a fee (e.g. Doneger Group)






44. Not paid for by the retailer and the retailer doesn't have control over what is said






45. Manufacturers may not always produce everything they show in regional market (even if orders have been placed) - May not have many new manufacturers






46. Store's own label for career and casual sportswear; prices vary (better to moderate)






47. Conduct own research






48. Store that concentrates on a specific classification of merchandise - Often more clearly defined market - Broad and shallow assortment






49. Figure that tells the frequency with which the stock has been sold and replaced - Goal: increase turn = keep merchandise moving






50. Price - Buying plans - What is selling - Needs of the consumer - Buyer completes order which is then approved by DMM