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Fashion Merchandizing

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Not paid for by the retailer and the retailer doesn't have control over what is said






2. Creates fashion looks for magazine phot - shoots - company catalogs - etc.






3. Shoplifting - internal theft - inaccurate records






4. Shopping the stores - Using resident buying offices - Vendors - Trade publications - Reporting services - Trade associations - Market research - In-store success






5. Run by private enterprises - members subscribe for a fee (e.g. Doneger Group)






6. Menswear






7. Stores are part of an ownership group - Corporation owns a number of autonomously operated retail organizations






8. Carry merchandise from many manufacturers -Originally owned by manufacturers as a way to get rid of excess merchandise






9. Selling responsibilities






10. Screens the market for the store buyer (represents the buyer) - Group buying- allows for lower prices due to volume buying - Assist with private label- product development sourcing - Assist with foreign buying






11. Located in market






12. Offer merchandise at prices below recognized levels -Emphasis on self-service - limited services -Volume-oriented






13. 2nd largest leasing space available






14. Departments are managed separately - Separate buyers for each department - Extra customer services - Checkout in each department






15. Current information on trends






16. Television or computer shopping






17. Mass - staples






18. Number of different items offered






19. Price - Buying plans - What is selling - Needs of the consumer - Buyer completes order which is then approved by DMM






20. Develops clothing for actors in plays - movies - and television






21. Small operation






22. Responsible for a department/area






23. Manufacturer sells the rights to retail the product - Franchise has the right to use the name and stock the merchandise - Example = Panera






24. These reach out and sell to - small fashion retailers in surrounding areas - serve as a wholesale selling facility for apparel producers - Better understanding of the local consumer






25. Compare what is available from the competition






26. Large number of resources centered in 7th Avenue area - Largest and most important domestically






27. WWD - DNR - stores (consumer fashion magazines)






28. Regional center for bridal - evening wear






29. Combine supermarket - appliances - toys - drug store items - apparel - etc. - everything under one roof






30. Responsible for establishing the store's image






31. People who shop for clients






32. Anticipating future needs - Interpreting consumer demand - Evaluating current sales






33. Some sample will be altered - To show merchandise in best possible way to accessorize it the way they intended it to be and sometimes on models - Opportunity to develop PR






34. Focuses on the business itself






35. Manufacturers Attend Market to...






36. Store that concentrates on a specific classification of merchandise - Often more clearly defined market - Broad and shallow assortment






37. Additional service offered by resident buying offices- design staff of the buying office develops private label merchandise - Newest services






38. Offerings limited to geographical area - Vendor policies (Minimums) - Vendor services (On time shipments)






39. Manufacturers may not always produce everything they show in regional market (even if orders have been placed) - May not have many new manufacturers






40. When merchandise (inventory and ordered) is GREATER than need






41. Ads; focuses on business itself






42. Door-to-door or house parties






43. Market trips - Sales reps wh - visit buyer - Catalogs - Resident buying offices - Store-owned resources






44. Larger orders may allow for...






45. Image Merchandise/promotional -advertising agencies bid for client accounts






46. Order from catalog and pick up immediately






47. Specialize in brand and designer name clothing at discounted prices






48. Serves as group of stores - membership is by invitation only (e.g. Associated Merchandising Corporation)






49. Focuses on management and market research






50. Completed once the estimated demand has been made - The merchandise plan is both by: Dollar or Merchandise (amount and quantity)






Can you answer 50 questions in 15 minutes?



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