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Test your basic knowledge |
Fashion Merchandizing
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Subjects
:
business-skills
,
industries
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Not paid for by the retailer and the retailer doesn't have control over what is said
Product Development
Publicity
Some samples may never be mass produced
Image (Promotion)
2. Creates fashion looks for magazine phot - shoots - company catalogs - etc.
Buyer (Merchandising; Retail Stores)
Publicity
Los Angeles
Stylist
3. Shoplifting - internal theft - inaccurate records
Catalog/Mail Order (Non-store Retai
OB
Shortage (Dollar Merchandise Plan)
Tokyo (Global Fashion Centers
4. Shopping the stores - Using resident buying offices - Vendors - Trade publications - Reporting services - Trade associations - Market research - In-store success
Sources of Information (Retail Merchandising)
Off-Price Store (Specialty)
Store within a Store
Stylist
5. Run by private enterprises - members subscribe for a fee (e.g. Doneger Group)
Elements of Dollar Merchandize Plan
Independently Owed (Product Development Organizations)
New York (Market Centers)
London (Global Fashion Centers)
6. Menswear
London (Global Fashion Centers)
Buyers Attend Market
Open-to-buy (Dollar Merchandise Plan)
Dallas
7. Stores are part of an ownership group - Corporation owns a number of autonomously operated retail organizations
Discount Store (Specialty)
Store Ownership Group
Publicity
Buyer (Merchandising; Retail Stores)
8. Carry merchandise from many manufacturers -Originally owned by manufacturers as a way to get rid of excess merchandise
Factory Outlet (Specialty)
Specialty Store
Confined merchandis
Twig (Classifications; Department Store)
9. Selling responsibilities
Advertising
Sources of Merchandise (Buying)
Specialized Store Buyer (Path for Buyers)
Reporting Services (Sources)
10. Screens the market for the store buyer (represents the buyer) - Group buying- allows for lower prices due to volume buying - Assist with private label- product development sourcing - Assist with foreign buying
Minor Fashion Industries (Global Fashion Centers)
Discount Store (Specialty)
Product Development
Resident Buyer
11. Located in market
Limitations of regional marts
Using Resident Buying Offices (Sources)
Confined merchandis
Independently owned services
12. Offer merchandise at prices below recognized levels -Emphasis on self-service - limited services -Volume-oriented
Discount Store (Specialty)
Overbought
Sources of Merchandise (Buying)
Shortage (Dollar Merchandise Plan)
13. 2nd largest leasing space available
Los Angeles
Franchise
Twig (Classifications; Department Store)
Two basic kinds of ratail advertising
14. Departments are managed separately - Separate buyers for each department - Extra customer services - Checkout in each department
Merchandisi
Shopping the Stores (Sources)
Tokyo (Global Fashion Centers
Department Store (Characteristics)
15. Current information on trends
Broad-based Business Consulting Services
Promotio
Reporting Services (Sources)
Private Label
16. Television or computer shopping
Twig (Classifications; Department Store)
Electronic Retailing (Non-store Retailing)
Chain Store
Catalog Showroom (Specialty)
17. Mass - staples
Breadt
Paths for Buyers
Tokyo (Global Fashion Centers
Market
18. Number of different items offered
Breadt
Factors to be Considered in Editing (Buying)
Direct Selling (Non-store Retailing)
Market
19. Price - Buying plans - What is selling - Needs of the consumer - Buyer completes order which is then approved by DMM
Factors to be Considered in Editing (Buying)
Factory Outlet (Specialty)
Milan (Global Fashion Centers)
Electronic Retailing (Non-store Retailing)
20. Develops clothing for actors in plays - movies - and television
Merchandise Assortment Planning
Costume Designe
Minor Fashion Industries (Global Fashion Centers)
Some samples may never be mass produced
21. Small operation
Branch (Classifications; Department Store
Private Label
Store Owner (Path for Buyers)
Image (Advertising)
22. Responsible for a department/area
Elements of Dollar Merchandize Plan
Trade Publications (Sources)
DMM (Merchandising; Retail Store
Buyer (Merchandising; Retail Stores)
23. Manufacturer sells the rights to retail the product - Franchise has the right to use the name and stock the merchandise - Example = Panera
Elements of Dollar Merchandize Plan
Franchise
Electronic Retailing (Non-store Retailing)
London (Global Fashion Centers)
24. These reach out and sell to - small fashion retailers in surrounding areas - serve as a wholesale selling facility for apparel producers - Better understanding of the local consumer
De
Regional Marts
Reporting Services (Sources)
Dollar Merchandise Plan
25. Compare what is available from the competition
Lower prices
Shopping the Stores (Sources)
Personal Shopper
Sources of Merchandise (Buying)
26. Large number of resources centered in 7th Avenue area - Largest and most important domestically
Flagship (Classifications; Department Store)
Costume Designe
Overbought
New York (Market Centers)
27. WWD - DNR - stores (consumer fashion magazines)
Management Consultants (Consulting Services)
Store Owner (Path for Buyers)
Resident Buyer
Trade Publications (Sources)
28. Regional center for bridal - evening wear
Dollar Merchandise Plan
Dallas
Independently owned services
Chain Store
29. Combine supermarket - appliances - toys - drug store items - apparel - etc. - everything under one roof
Look at offerings and need out and refine their line
Merchandisi
Hypermarkets (Specialty
Dallas
30. Responsible for establishing the store's image
Off-Price Store (Specialty)
Dollar Merchandise Plan
London (Global Fashion Centers)
GMM (Merchandising; Retail Stores)
31. People who shop for clients
Chain Store
Vendors (Sources)
Personal Shopper
Image (Advertising)
32. Anticipating future needs - Interpreting consumer demand - Evaluating current sales
Buyer (Retail Merchandising)
Los Angeles
Tokyo (Global Fashion Centers
Store within a Store
33. Some sample will be altered - To show merchandise in best possible way to accessorize it the way they intended it to be and sometimes on models - Opportunity to develop PR
Shopping the Stores (Sources)
Resident Buyer
Some samples may never be mass produced
Discount Store (Specialty)
34. Focuses on the business itself
Specialty Store
Image (Promotion)
Management Consultants (Consulting Services)
De
35. Manufacturers Attend Market to...
Shopping the Stores (Sources)
Lower prices
Look at offerings and need out and refine their line
London (Global Fashion Centers)
36. Store that concentrates on a specific classification of merchandise - Often more clearly defined market - Broad and shallow assortment
Some samples may never be mass produced
Buyer (Merchandising; Retail Stores)
Specialty Store
In-store Boutique
37. Additional service offered by resident buying offices- design staff of the buying office develops private label merchandise - Newest services
Merchandise/Promotional (Advertising)
Resident Buyer (Path for Buyers)
Product Development
Los Angeles
38. Offerings limited to geographical area - Vendor policies (Minimums) - Vendor services (On time shipments)
Electronic Retailing (Non-store Retailing)
Trade Publications (Sources)
Vendors (Sources)
Confined merchandis
39. Manufacturers may not always produce everything they show in regional market (even if orders have been placed) - May not have many new manufacturers
Shopping the Stores (Sources)
Limitations of regional marts
Publicity
Elements of Dollar Merchandize Plan
40. When merchandise (inventory and ordered) is GREATER than need
Los Angeles
Direct Selling (Non-store Retailing)
Overbought
Private Label
41. Ads; focuses on business itself
Image (Advertising)
Central Buyer (Path for Buyers)
Personal Shopper
Hypermarkets (Specialty
42. Door-to-door or house parties
Costume Designe
Store Ownership Group
Direct Selling (Non-store Retailing)
New York (Market Centers)
43. Market trips - Sales reps wh - visit buyer - Catalogs - Resident buying offices - Store-owned resources
Product Development
Sources of Merchandise (Buying)
Regional Marts
Buyer (Merchandising; Retail Stores)
44. Larger orders may allow for...
Merchandisi
Trade Associations (Sources)
Store Ownership Group
Lower prices
45. Image Merchandise/promotional -advertising agencies bid for client accounts
Wholesale Warehouse Clubs (Specialty)
Store within a Store
Shortage (Dollar Merchandise Plan)
Two basic kinds of ratail advertising
46. Order from catalog and pick up immediately
DMM (Merchandising; Retail Store
Limitations of regional marts
Catalog Showroom (Specialty)
Elements of Dollar Merchandize Plan
47. Specialize in brand and designer name clothing at discounted prices
Merchandise/Promotional (Advertising)
Off-Price Store (Specialty)
Elements of Dollar Merchandize Plan
Buyer (Retail Merchandising)
48. Serves as group of stores - membership is by invitation only (e.g. Associated Merchandising Corporation)
London (Global Fashion Centers)
Store Owned Organizations (Product Development Organizations
Management Consultants (Consulting Services)
Open-to-buy (Dollar Merchandise Plan)
49. Focuses on management and market research
Management Consultants (Consulting Services)
Chain Store
Store Owned Organizations (Product Development Organizations
Limitations of regional marts
50. Completed once the estimated demand has been made - The merchandise plan is both by: Dollar or Merchandise (amount and quantity)
Limitations of regional marts
Off-Price Store (Specialty)
In-store Boutique
Merchandise Assortment Planning
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