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Fashion Merchandizing

Instructions:
  • Answer 50 questions in 15 minutes.
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  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Store open another facility in a different location - often in suburbs






2. Ads; focuses on business itself






3. Image Merchandise/promotional -advertising agencies bid for client accounts






4. Must be selected for membership - All couture houses do custom dressmaking but also have ready-to-wear line






5. Merchandising - Buying - Product Development Organizations






6. Focus specifically on product






7. Located in market






8. Mass - staples






9. To actually see the merchandise and judge how it will look in store - To find new resources for merchandise - Stores will always carry some traditional vendors But are constantly seeking new sources - Talk to other and get a feel for the trends and






10. Small area within a store for designers or popular manufacturers






11. Completed once the estimated demand has been made - The merchandise plan is both by: Dollar or Merchandise (amount and quantity)






12. Stores are part of an ownership group - Corporation owns a number of autonomously operated retail organizations






13. People who shop for clients






14. These reach out and sell to - small fashion retailers in surrounding areas - serve as a wholesale selling facility for apparel producers - Better understanding of the local consumer






15. Shopping the stores - Using resident buying offices - Vendors - Trade publications - Reporting services - Trade associations - Market research - In-store success






16. Menswear






17. Offer merchandise at prices below recognized levels -Emphasis on self-service - limited services -Volume-oriented






18. Regional center for bridal - evening wear






19. Buying - selling - and planning of merchandise






20. Not paid for by the retailer and the retailer doesn't have control over what is said






21. Additional service offered by resident buying offices- design staff of the buying office develops private label merchandise - Newest services






22. Chain






23. Sales records - Sales people






24. When merchandise (inventory and ordered) is GREATER than need






25. Run by private enterprises - members subscribe for a fee (e.g. Doneger Group)






26. Develops clothing for actors in plays - movies - and television






27. Italian fashion - Knits - Shoes - Menswear






28. Typically 6 months prior to season






29. Conduct own research






30. Anticipating future needs - Interpreting consumer demand - Evaluating current sales






31. 2nd largest leasing space available






32. Door-to-door or house parties






33. Focuses on management and market research






34. Price - Buying plans - What is selling - Needs of the consumer - Buyer completes order which is then approved by DMM






35. Leased department: rents space to an outside firm which runs the department (makeup counters) -In-store boutique






36. Store that concentrates on a specific classification of merchandise - Often more clearly defined market - Broad and shallow assortment






37. Carry merchandise from many manufacturers -Originally owned by manufacturers as a way to get rid of excess merchandise






38. Order from catalog and pick up immediately






39. Small specialized store of a department store






40. Offerings limited to geographical area - Vendor policies (Minimums) - Vendor services (On time shipments)






41. Large number of resources centered in 7th Avenue area - Largest and most important domestically






42. Combine supermarket - appliances - toys - drug store items - apparel - etc. - everything under one roof






43. Cotton Inc. - Wool Bureau






44. Television or computer shopping






45. Store owner - Specialized store buyer - Central buyer - Resident buyer






46. Store's own label for career and casual sportswear; prices vary (better to moderate)






47. Number of different items offered






48. Customer makes choices out of a catalog and places order by phone - mail - or at a facility






49. Pay a fee for what are supposed to be wholesale prices






50. Focuses on a particular item or product







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