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Fashion Merchandizing

Instructions:
  • Answer 50 questions in 15 minutes.
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  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Screens the market for the store buyer (represents the buyer) - Group buying- allows for lower prices due to volume buying - Assist with private label- product development sourcing - Assist with foreign buying






2. Television or computer shopping






3. Current information on trends






4. Order from catalog and pick up immediately






5. To actually see the merchandise and judge how it will look in store - To find new resources for merchandise - Stores will always carry some traditional vendors But are constantly seeking new sources - Talk to other and get a feel for the trends and






6. Small specialized store of a department store






7. Focuses on the business itself






8. Serves as group of stores - membership is by invitation only (e.g. Associated Merchandising Corporation)






9. Sales records - Sales people






10. Located in market






11. Image Merchandise/promotional -advertising agencies bid for client accounts






12. Variety of low priced merchandise






13. Store that concentrates on a specific classification of merchandise - Often more clearly defined market - Broad and shallow assortment






14. Not paid for by the retailer and the retailer doesn't have control over what is said






15. Mass - staples






16. Store's own label for career and casual sportswear; prices vary (better to moderate)






17. Small operation






18. Planned sales - Planned stock - Turnover - Average stock - Planned purchases - Shortage - Gross margin percentage - Open-to-buy






19. Store owner - Specialized store buyer - Central buyer - Resident buyer






20. Run by private enterprises - members subscribe for a fee (e.g. Doneger Group)






21. Departments are managed separately - Separate buyers for each department - Extra customer services - Checkout in each department






22. Regional center for bridal - evening wear






23. Menswear






24. Discounts for early payment - Any discounts available (special buys) - Delivery agreements (especially when goods change ownership) - Services (co-op advertising)






25. Some sample will be altered - To show merchandise in best possible way to accessorize it the way they intended it to be and sometimes on models - Opportunity to develop PR






26. Specialize in brand and designer name clothing at discounted prices






27. Offer merchandise at prices below recognized levels -Emphasis on self-service - limited services -Volume-oriented






28. Centrally located/organized with merchandising and buying in a central headquarters - Most of the separate stores look alike and carry the same merchandise - Example = Target






29. Compare what is available from the competition






30. Completed once the estimated demand has been made - The merchandise plan is both by: Dollar or Merchandise (amount and quantity)






31. Number of different items offered






32. Responsible for establishing the store's image






33. Responsible for several areas






34. Shoplifting - internal theft - inaccurate records






35. When merchandise (inventory and ordered) is GREATER than need






36. Sourcing - Logistics related to - importing - Managing information systems

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37. Selling responsibilities






38. Sometimes called the 6 month plan - Balances planned stock and planned sales in dollars - Previous 6 months plan is used as a guideline






39. Leased department: rents space to an outside firm which runs the department (makeup counters) -In-store boutique






40. Italian fashion - Knits - Shoes - Menswear






41. Anticipating future needs - Interpreting consumer demand - Evaluating current sales






42. Small area within a store for designers or popular manufacturers






43. Pay a fee for what are supposed to be wholesale prices






44. Combine supermarket - appliances - toys - drug store items - apparel - etc. - everything under one roof






45. Additional service offered by resident buying offices- design staff of the buying office develops private label merchandise - Newest services






46. WWD - DNR - stores (consumer fashion magazines)






47. Customer makes choices out of a catalog and places order by phone - mail - or at a facility






48. Shopping the stores - Using resident buying offices - Vendors - Trade publications - Reporting services - Trade associations - Market research - In-store success






49. Cotton Inc. - Wool Bureau






50. Focus specifically on product







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