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Fashion Merchandizing

Instructions:
  • Answer 50 questions in 15 minutes.
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  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Conduct own research






2. Customer makes choices out of a catalog and places order by phone - mail - or at a facility






3. Responsible for establishing the store's image






4. Typically 6 months prior to season






5. Cotton Inc. - Wool Bureau






6. Shopping the stores - Using resident buying offices - Vendors - Trade publications - Reporting services - Trade associations - Market research - In-store success






7. Menswear






8. Store owner - Specialized store buyer - Central buyer - Resident buyer






9. Focus specifically on product






10. People who shop for clients






11. Offer merchandise at prices below recognized levels -Emphasis on self-service - limited services -Volume-oriented






12. Largest portion of promotion budget (approx. 1.3% of sales) - Planning - writing - design - and scheduling of paid announcements






13. Responsible for a department/area






14. To actually see the merchandise and judge how it will look in store - To find new resources for merchandise - Stores will always carry some traditional vendors But are constantly seeking new sources - Talk to other and get a feel for the trends and






15. Leased department: rents space to an outside firm which runs the department (makeup counters) -In-store boutique






16. Place where sellers display sample goods and buyers survey and place orders for merchandise which will be delivered later






17. Money left to buy- when merchandise NEEDS to exceed merchandise available






18. Carry merchandise from many manufacturers -Originally owned by manufacturers as a way to get rid of excess merchandise






19. Net sales- total merchandise costs (Allow for overhead taxes and profit)






20. Buying - selling - and planning of merchandise






21. Store that concentrates on a specific classification of merchandise - Often more clearly defined market - Broad and shallow assortment






22. Anticipating future needs - Interpreting consumer demand - Evaluating current sales






23. Pay a fee for what are supposed to be wholesale prices






24. Ads; focuses on business itself






25. Store's own label for career and casual sportswear; prices vary (better to moderate)






26. Completed once the estimated demand has been made - The merchandise plan is both by: Dollar or Merchandise (amount and quantity)






27. Television or computer shopping






28. Sourcing - Logistics related to - importing - Managing information systems

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29. Variety of low priced merchandise






30. Selling responsibilities






31. Small operation






32. Located in market






33. Centrally located/organized with merchandising and buying in a central headquarters - Most of the separate stores look alike and carry the same merchandise - Example = Target






34. Screens the market for the store buyer (represents the buyer) - Group buying- allows for lower prices due to volume buying - Assist with private label- product development sourcing - Assist with foreign buying






35. Germany - Spain - Eastern Block






36. Market trips - Sales reps wh - visit buyer - Catalogs - Resident buying offices - Store-owned resources






37. Management consultants - Technical consultants - Import and export consultants






38. WWD - DNR - stores (consumer fashion magazines)






39. These reach out and sell to - small fashion retailers in surrounding areas - serve as a wholesale selling facility for apparel producers - Better understanding of the local consumer






40. Merchandising - Buying - Product Development Organizations






41. Current information on trends






42. Responsible for several areas






43. Focuses on management and market research






44. Most aware of what is selling (bias)






45. Additional service offered by resident buying offices- design staff of the buying office develops private label merchandise - Newest services






46. Manufacturers Attend Market to...






47. Mass - staples






48. Merchandising offerings - Appropriate for customers






49. Run by private enterprises - members subscribe for a fee (e.g. Doneger Group)






50. Serves as group of stores - membership is by invitation only (e.g. Associated Merchandising Corporation)







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Can you answer 50 questions in 15 minutes?


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