Test your basic knowledge |

Fashion Merchandizing

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Responsible for several areas






2. Stores are part of an ownership group - Corporation owns a number of autonomously operated retail organizations






3. Market area - Assists specialized (central) buyer






4. Most aware of what is selling (bias)






5. Departments are managed separately - Separate buyers for each department - Extra customer services - Checkout in each department






6. Small operation






7. Serves as group of stores - membership is by invitation only (e.g. Associated Merchandising Corporation)






8. Door-to-door or house parties






9. Completed once the estimated demand has been made - The merchandise plan is both by: Dollar or Merchandise (amount and quantity)






10. Net sales- total merchandise costs (Allow for overhead taxes and profit)






11. Cotton Inc. - Wool Bureau






12. Located in market






13. Specialize in brand and designer name clothing at discounted prices






14. Focuses on a particular item or product






15. Manufacturers may not always produce everything they show in regional market (even if orders have been placed) - May not have many new manufacturers






16. Some sample will be altered - To show merchandise in best possible way to accessorize it the way they intended it to be and sometimes on models - Opportunity to develop PR






17. Price - Buying plans - What is selling - Needs of the consumer - Buyer completes order which is then approved by DMM






18. Image Merchandise/promotional -advertising agencies bid for client accounts






19. Centrally located/organized with merchandising and buying in a central headquarters - Most of the separate stores look alike and carry the same merchandise - Example = Target






20. Variety of low priced merchandise






21. Must be selected for membership - All couture houses do custom dressmaking but also have ready-to-wear line






22. Leased department: rents space to an outside firm which runs the department (makeup counters) -In-store boutique






23. Quantity of different items offered






24. Additional service offered by resident buying offices- design staff of the buying office develops private label merchandise - Newest services






25. Offer merchandise at prices below recognized levels -Emphasis on self-service - limited services -Volume-oriented






26. Selling responsibilities






27. Run by private enterprises - members subscribe for a fee (e.g. Doneger Group)






28. Television or computer shopping






29. Store's own label for career and casual sportswear; prices vary (better to moderate)






30. Place where sellers display sample goods and buyers survey and place orders for merchandise which will be delivered later






31. These reach out and sell to - small fashion retailers in surrounding areas - serve as a wholesale selling facility for apparel producers - Better understanding of the local consumer






32. Largest portion of promotion budget (approx. 1.3% of sales) - Planning - writing - design - and scheduling of paid announcements






33. Anticipating future needs - Interpreting consumer demand - Evaluating current sales






34. To actually see the merchandise and judge how it will look in store - To find new resources for merchandise - Stores will always carry some traditional vendors But are constantly seeking new sources - Talk to other and get a feel for the trends and






35. Responsible for a department/area






36. Screens the market for the store buyer (represents the buyer) - Group buying- allows for lower prices due to volume buying - Assist with private label- product development sourcing - Assist with foreign buying






37. Italian fashion - Knits - Shoes - Menswear






38. Planned sales - Planned stock - Turnover - Average stock - Planned purchases - Shortage - Gross margin percentage - Open-to-buy






39. Number of different items offered






40. Menswear






41. Focuses on the business itself






42. Large number of resources centered in 7th Avenue area - Largest and most important domestically






43. Shopping the stores - Using resident buying offices - Vendors - Trade publications - Reporting services - Trade associations - Market research - In-store success






44. 2nd largest leasing space available






45. Compare what is available from the competition






46. Not paid for by the retailer and the retailer doesn't have control over what is said






47. Responsible for establishing the store's image






48. Creates fashion looks for magazine phot - shoots - company catalogs - etc.






49. Pay a fee for what are supposed to be wholesale prices






50. Offerings limited to geographical area - Vendor policies (Minimums) - Vendor services (On time shipments)