Test your basic knowledge |

Fashion Merchandizing

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. When merchandise (inventory and ordered) is GREATER than need






2. Develops clothing for actors in plays - movies - and television






3. Germany - Spain - Eastern Block






4. Focus specifically on product






5. Discounts for early payment - Any discounts available (special buys) - Delivery agreements (especially when goods change ownership) - Services (co-op advertising)






6. Creates fashion looks for magazine phot - shoots - company catalogs - etc.






7. Manufacturers Attend Market to...






8. Sometimes called the 6 month plan - Balances planned stock and planned sales in dollars - Previous 6 months plan is used as a guideline






9. Store owner - Specialized store buyer - Central buyer - Resident buyer






10. Shopping the stores - Using resident buying offices - Vendors - Trade publications - Reporting services - Trade associations - Market research - In-store success






11. These reach out and sell to - small fashion retailers in surrounding areas - serve as a wholesale selling facility for apparel producers - Better understanding of the local consumer






12. People who shop for clients






13. Sales records - Sales people






14. Carry merchandise from many manufacturers -Originally owned by manufacturers as a way to get rid of excess merchandise






15. Centrally located/organized with merchandising and buying in a central headquarters - Most of the separate stores look alike and carry the same merchandise - Example = Target






16. Selling responsibilities






17. Large number of resources centered in 7th Avenue area - Largest and most important domestically






18. Market area - Assists specialized (central) buyer






19. Responsible for several areas






20. To actually see the merchandise and judge how it will look in store - To find new resources for merchandise - Stores will always carry some traditional vendors But are constantly seeking new sources - Talk to other and get a feel for the trends and






21. Door-to-door or house parties






22. Manufacturers may not always produce everything they show in regional market (even if orders have been placed) - May not have many new manufacturers






23. Image Merchandise/promotional -advertising agencies bid for client accounts






24. Departments are managed separately - Separate buyers for each department - Extra customer services - Checkout in each department






25. Menswear






26. Number of different items offered






27. 2nd largest leasing space available






28. Conduct own research






29. Quantity of different items offered






30. Merchandising offerings - Appropriate for customers






31. Chain






32. Responsible for a department/area






33. Cotton Inc. - Wool Bureau






34. Price - Buying plans - What is selling - Needs of the consumer - Buyer completes order which is then approved by DMM






35. Additional service offered by resident buying offices- design staff of the buying office develops private label merchandise - Newest services






36. Variety of low priced merchandise






37. Buying - selling - and planning of merchandise






38. Italian fashion - Knits - Shoes - Menswear






39. Store that concentrates on a specific classification of merchandise - Often more clearly defined market - Broad and shallow assortment






40. Combine supermarket - appliances - toys - drug store items - apparel - etc. - everything under one roof






41. Focuses on a particular item or product






42. Small operation






43. Small area within a store for designers or popular manufacturers






44. Small specialized store of a department store






45. WWD - DNR - stores (consumer fashion magazines)






46. Responsible for establishing the store's image






47. Largest portion of promotion budget (approx. 1.3% of sales) - Planning - writing - design - and scheduling of paid announcements






48. Ads; focuses on business itself






49. Serves as group of stores - membership is by invitation only (e.g. Associated Merchandising Corporation)






50. Regional center for bridal - evening wear