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Test your basic knowledge |
Fashion Merchandizing
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Subjects
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business-skills
,
industries
Instructions:
Answer 50 questions in 15 minutes.
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study here
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Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Market trips - Sales reps wh - visit buyer - Catalogs - Resident buying offices - Store-owned resources
Limitations of regional marts
Sources of Merchandise (Buying)
Store Ownership Group
OB
2. Store open another facility in a different location - often in suburbs
Gross Margin Percentage (Dollar Merchandise Plan)
Branch (Classifications; Department Store
Sources of Information (Retail Merchandising)
Store Owned Organizations (Product Development Organizations
3. Store owner - Specialized store buyer - Central buyer - Resident buyer
Dollar Merchandise Plan
Catalog/Mail Order (Non-store Retai
Paths for Buyers
Publicity
4. Figure that tells the frequency with which the stock has been sold and replaced - Goal: increase turn = keep merchandise moving
Turnover (Dollar Merchandise Plan)
Sources of Information (Retail Merchandising)
Confined merchandis
Electronic Retailing (Non-store Retailing)
5. Largest portion of promotion budget (approx. 1.3% of sales) - Planning - writing - design - and scheduling of paid announcements
Personal Shopper
Advertising
DMM (Merchandising; Retail Store
Shortage (Dollar Merchandise Plan)
6. Television or computer shopping
Store Ownership Group
Costume Designe
Turnover (Dollar Merchandise Plan)
Electronic Retailing (Non-store Retailing)
7. Manufacturers Attend Market to...
Confined merchandis
Look at offerings and need out and refine their line
Independently owned services
Hypermarkets (Specialty
8. Small operation
Franchise
Store Owner (Path for Buyers)
Tokyo (Global Fashion Centers
Factory Outlet (Specialty)
9. Stores are part of an ownership group - Corporation owns a number of autonomously operated retail organizations
Resident Buyer (Path for Buyers)
Store Ownership Group
Market Wee
Catalog Showroom (Specialty)
10. Number of different items offered
OB
Breadt
Business Consultant's Services
Promotio
11. Cotton Inc. - Wool Bureau
Dallas
Trade Associations (Sources)
In-store Boutique
DMM (Merchandising; Retail Store
12. Planned sales - Planned stock - Turnover - Average stock - Planned purchases - Shortage - Gross margin percentage - Open-to-buy
Elements of Dollar Merchandize Plan
Image (Advertising)
Catalog/Mail Order (Non-store Retai
Paris (Global Fashion Centers)
13. Chain
Specialized Store Buyer (Path for Buyers)
Central Buyer (Path for Buyers)
Store Ownership Group
Discount Store (Specialty)
14. Tells buyer dollar amount of purchases that can be made - Actual stock- planned stock
Shortage (Dollar Merchandise Plan)
Vendors (Sources)
Open-to-buy (Dollar Merchandise Plan)
Market
15. Typically 6 months prior to season
Specialty Store
Vendors (Sources)
Market Wee
Market
16. Small specialized store of a department store
Store Owner (Path for Buyers)
Twig (Classifications; Department Store)
Buyer (Retail Merchandising)
Dallas
17. Must be selected for membership - All couture houses do custom dressmaking but also have ready-to-wear line
Paris (Global Fashion Centers)
Central Buyer (Path for Buyers)
Merchandisi
Reporting Services (Sources)
18. Responsible for a department/area
In-store Success (Sources
Buyer (Merchandising; Retail Stores)
Market
Specialty Store
19. Responsible for several areas
DMM (Merchandising; Retail Store
Merchandise Assortment Planning
Limitations of regional marts
Shortage (Dollar Merchandise Plan)
20. Price - Buying plans - What is selling - Needs of the consumer - Buyer completes order which is then approved by DMM
Product Development
In-store Success (Sources
Milan (Global Fashion Centers)
Factors to be Considered in Editing (Buying)
21. To actually see the merchandise and judge how it will look in store - To find new resources for merchandise - Stores will always carry some traditional vendors But are constantly seeking new sources - Talk to other and get a feel for the trends and
Factors in Selecting a Resource (Buying
Hypermarkets (Specialty
Buyers Attend Market
Elements of Dollar Merchandize Plan
22. Discounts for early payment - Any discounts available (special buys) - Delivery agreements (especially when goods change ownership) - Services (co-op advertising)
Central Buyer (Path for Buyers)
Dollar Merchandise Plan
Terms to be Negotiated (Buying)
Shortage (Dollar Merchandise Plan)
23. Compare what is available from the competition
Factory Outlet (Specialty)
Private Label
Shopping the Stores (Sources)
GMM (Merchandising; Retail Stores)
24. Manufacturer sells the rights to retail the product - Franchise has the right to use the name and stock the merchandise - Example = Panera
Buyer (Merchandising; Retail Stores)
OB
Reporting Services (Sources)
Franchise
25. Additional service offered by resident buying offices- design staff of the buying office develops private label merchandise - Newest services
Variety Store (Specialty)
Lower prices
Product Development
DMM (Merchandising; Retail Store
26. Located in market
Using Resident Buying Offices (Sources)
Look at offerings and need out and refine their line
Independently Owed (Product Development Organizations)
Store Ownership Group
27. Customer makes choices out of a catalog and places order by phone - mail - or at a facility
OB
Chain Store
Off-Price Store (Specialty)
Catalog/Mail Order (Non-store Retai
28. These reach out and sell to - small fashion retailers in surrounding areas - serve as a wholesale selling facility for apparel producers - Better understanding of the local consumer
Management Consultants (Consulting Services)
Catalog/Mail Order (Non-store Retai
Milan (Global Fashion Centers)
Regional Marts
29. People who shop for clients
Merchandise Assortment Planning
Personal Shopper
Regional Marts
Reporting Services (Sources)
30. Merchandising offerings - Appropriate for customers
Factors in Selecting a Resource (Buying
Discount Store (Specialty)
Management Consultants (Consulting Services)
Shortage (Dollar Merchandise Plan)
31. Merchandising - Buying - Product Development Organizations
Resident Buyer
Promotio
Independently owned services
Vendors (Sources)
32. Management consultants - Technical consultants - Import and export consultants
Market Wee
Confined merchandis
Broad-based Business Consulting Services
De
33. Screens the market for the store buyer (represents the buyer) - Group buying- allows for lower prices due to volume buying - Assist with private label- product development sourcing - Assist with foreign buying
Business Consultant's Services
Specialized Store Buyer (Path for Buyers)
Resident Buyer
Paths for Buyers
34. Where store execs are housed
Open-to-buy (Dollar Merchandise Plan)
Flagship (Classifications; Department Store)
Image (Advertising)
Look at offerings and need out and refine their line
35. Anticipating future needs - Interpreting consumer demand - Evaluating current sales
In-store Success (Sources
Buyer (Retail Merchandising)
Wholesale Warehouse Clubs (Specialty)
Costume Designe
36. Departments are managed separately - Separate buyers for each department - Extra customer services - Checkout in each department
Factors to be Considered in Editing (Buying)
Broad-based Business Consulting Services
Department Store (Characteristics)
Overbought
37. Conduct own research
Paths for Buyers
Factors in Selecting a Resource (Buying
Resident Buyer (Path for Buyers)
Market Research (Sources)
38. Market area - Assists specialized (central) buyer
Resident Buyer (Path for Buyers)
Store within a Store
Department Store (Characteristics)
Look at offerings and need out and refine their line
39. Sales records - Sales people
Regional Marts
OB
In-store Success (Sources
Management Consultants (Consulting Services)
40. Combine supermarket - appliances - toys - drug store items - apparel - etc. - everything under one roof
Open-to-buy (Dollar Merchandise Plan)
Hypermarkets (Specialty
Wholesale Warehouse Clubs (Specialty)
Image (Promotion)
41. Focuses on management and market research
Trade Publications (Sources)
Management Consultants (Consulting Services)
Sources of Merchandise (Buying)
Twig (Classifications; Department Store)
42. Germany - Spain - Eastern Block
Buyers Attend Market
Shortage (Dollar Merchandise Plan)
Minor Fashion Industries (Global Fashion Centers)
Catalog/Mail Order (Non-store Retai
43. 2nd largest leasing space available
Factory Outlet (Specialty)
Los Angeles
Shopping the Stores (Sources)
Market
44. Develops clothing for actors in plays - movies - and television
Shopping the Stores (Sources)
Costume Designe
Sources of Information (Retail Merchandising)
Sources of Merchandise (Buying)
45. Buying - selling - and planning of merchandise
Advertising
Using Resident Buying Offices (Sources)
Merchandisi
Store Owned Organizations (Product Development Organizations
46. Current information on trends
Sources of Merchandise (Buying)
In-store Success (Sources
Gross Margin Percentage (Dollar Merchandise Plan)
Reporting Services (Sources)
47. Net sales- total merchandise costs (Allow for overhead taxes and profit)
Gross Margin Percentage (Dollar Merchandise Plan)
De
Merchandise Assortment Planning
Two basic kinds of ratail advertising
48. Centrally located/organized with merchandising and buying in a central headquarters - Most of the separate stores look alike and carry the same merchandise - Example = Target
Catalog Showroom (Specialty)
Wholesale Warehouse Clubs (Specialty)
Buyer (Retail Merchandising)
Chain Store
49. Carry merchandise from many manufacturers -Originally owned by manufacturers as a way to get rid of excess merchandise
Branch (Classifications; Department Store
Direct Selling (Non-store Retailing)
Factory Outlet (Specialty)
Lower prices
50. Not paid for by the retailer and the retailer doesn't have control over what is said
Chain Store
Limitations of regional marts
Publicity
Franchise
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