Test your basic knowledge |

Fashion Merchandizing

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Management consultants - Technical consultants - Import and export consultants






2. Focuses on the business itself






3. Develops clothing for actors in plays - movies - and television






4. WWD - DNR - stores (consumer fashion magazines)






5. Focuses on management and market research






6. Specialize in brand and designer name clothing at discounted prices






7. Selling responsibilities






8. Tells buyer dollar amount of purchases that can be made - Actual stock- planned stock






9. Ads; focuses on business itself






10. Most aware of what is selling (bias)






11. Compare what is available from the competition






12. Completed once the estimated demand has been made - The merchandise plan is both by: Dollar or Merchandise (amount and quantity)






13. Germany - Spain - Eastern Block






14. When merchandise (inventory and ordered) is GREATER than need






15. Market area - Assists specialized (central) buyer






16. Place where sellers display sample goods and buyers survey and place orders for merchandise which will be delivered later






17. Manufacturer sells the rights to retail the product - Franchise has the right to use the name and stock the merchandise - Example = Panera






18. Number of different items offered






19. Order from catalog and pick up immediately






20. Large number of resources centered in 7th Avenue area - Largest and most important domestically






21. Centrally located/organized with merchandising and buying in a central headquarters - Most of the separate stores look alike and carry the same merchandise - Example = Target






22. Small area within a store for designers or popular manufacturers






23. Store open another facility in a different location - often in suburbs






24. Menswear






25. Door-to-door or house parties






26. Screens the market for the store buyer (represents the buyer) - Group buying- allows for lower prices due to volume buying - Assist with private label- product development sourcing - Assist with foreign buying






27. Offerings limited to geographical area - Vendor policies (Minimums) - Vendor services (On time shipments)






28. Creates fashion looks for magazine phot - shoots - company catalogs - etc.






29. Serves as group of stores - membership is by invitation only (e.g. Associated Merchandising Corporation)






30. Stores are part of an ownership group - Corporation owns a number of autonomously operated retail organizations






31. Manufacturers Attend Market to...






32. Merchandising offerings - Appropriate for customers






33. Mass - staples






34. Buying - selling - and planning of merchandise






35. Additional service offered by resident buying offices- design staff of the buying office develops private label merchandise - Newest services






36. Manufacturers may not always produce everything they show in regional market (even if orders have been placed) - May not have many new manufacturers






37. Quantity of different items offered






38. Not paid for by the retailer and the retailer doesn't have control over what is said






39. Largest portion of promotion budget (approx. 1.3% of sales) - Planning - writing - design - and scheduling of paid announcements






40. Combine supermarket - appliances - toys - drug store items - apparel - etc. - everything under one roof






41. Cotton Inc. - Wool Bureau






42. Anticipating future needs - Interpreting consumer demand - Evaluating current sales






43. Conduct own research






44. Shoplifting - internal theft - inaccurate records






45. Chain






46. Image Merchandise/promotional -advertising agencies bid for client accounts






47. Located in market






48. Net sales- total merchandise costs (Allow for overhead taxes and profit)






49. Offer merchandise at prices below recognized levels -Emphasis on self-service - limited services -Volume-oriented






50. Responsible for several areas