Test your basic knowledge |

Fashion Merchandizing

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Largest portion of promotion budget (approx. 1.3% of sales) - Planning - writing - design - and scheduling of paid announcements






2. Focuses on a particular item or product






3. Money left to buy- when merchandise NEEDS to exceed merchandise available






4. Cotton Inc. - Wool Bureau






5. Focuses on the business itself






6. Must be selected for membership - All couture houses do custom dressmaking but also have ready-to-wear line






7. These reach out and sell to - small fashion retailers in surrounding areas - serve as a wholesale selling facility for apparel producers - Better understanding of the local consumer






8. People who shop for clients






9. Centrally located/organized with merchandising and buying in a central headquarters - Most of the separate stores look alike and carry the same merchandise - Example = Target






10. Number of different items offered






11. Figure that tells the frequency with which the stock has been sold and replaced - Goal: increase turn = keep merchandise moving






12. Sourcing - Logistics related to - importing - Managing information systems

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13. Manufacturers Attend Market to...






14. Develops clothing for actors in plays - movies - and television






15. Television or computer shopping






16. Larger orders may allow for...






17. Some sample will be altered - To show merchandise in best possible way to accessorize it the way they intended it to be and sometimes on models - Opportunity to develop PR






18. Market trips - Sales reps wh - visit buyer - Catalogs - Resident buying offices - Store-owned resources






19. Carry merchandise from many manufacturers -Originally owned by manufacturers as a way to get rid of excess merchandise






20. Merchandising offerings - Appropriate for customers






21. Screens the market for the store buyer (represents the buyer) - Group buying- allows for lower prices due to volume buying - Assist with private label- product development sourcing - Assist with foreign buying






22. Price - Buying plans - What is selling - Needs of the consumer - Buyer completes order which is then approved by DMM






23. Anticipating future needs - Interpreting consumer demand - Evaluating current sales






24. Additional service offered by resident buying offices- design staff of the buying office develops private label merchandise - Newest services






25. Not paid for by the retailer and the retailer doesn't have control over what is said






26. Planned sales - Planned stock - Turnover - Average stock - Planned purchases - Shortage - Gross margin percentage - Open-to-buy






27. Run by private enterprises - members subscribe for a fee (e.g. Doneger Group)






28. Creates fashion looks for magazine phot - shoots - company catalogs - etc.






29. Store that concentrates on a specific classification of merchandise - Often more clearly defined market - Broad and shallow assortment






30. Responsible for a department/area






31. Large number of resources centered in 7th Avenue area - Largest and most important domestically






32. Offerings limited to geographical area - Vendor policies (Minimums) - Vendor services (On time shipments)






33. Manufacturers may not always produce everything they show in regional market (even if orders have been placed) - May not have many new manufacturers






34. Departments are managed separately - Separate buyers for each department - Extra customer services - Checkout in each department






35. Serves as group of stores - membership is by invitation only (e.g. Associated Merchandising Corporation)






36. Store open another facility in a different location - often in suburbs






37. Store owner - Specialized store buyer - Central buyer - Resident buyer






38. Buying - selling - and planning of merchandise






39. Located in market






40. Compare what is available from the competition






41. Responsible for establishing the store's image






42. Market area - Assists specialized (central) buyer






43. Variety of low priced merchandise






44. Germany - Spain - Eastern Block






45. Door-to-door or house parties






46. Regional center for bridal - evening wear






47. 2nd largest leasing space available






48. To actually see the merchandise and judge how it will look in store - To find new resources for merchandise - Stores will always carry some traditional vendors But are constantly seeking new sources - Talk to other and get a feel for the trends and






49. Customer makes choices out of a catalog and places order by phone - mail - or at a facility






50. Typically 6 months prior to season