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Fashion Merchandizing

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Focus specifically on product






2. Image Merchandise/promotional -advertising agencies bid for client accounts






3. Market area - Assists specialized (central) buyer






4. Sometimes called the 6 month plan - Balances planned stock and planned sales in dollars - Previous 6 months plan is used as a guideline






5. Carry merchandise from many manufacturers -Originally owned by manufacturers as a way to get rid of excess merchandise






6. Sourcing - Logistics related to - importing - Managing information systems

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7. Creates fashion looks for magazine phot - shoots - company catalogs - etc.






8. Stores are part of an ownership group - Corporation owns a number of autonomously operated retail organizations






9. Manufacturers Attend Market to...






10. Specialize in brand and designer name clothing at discounted prices






11. Largest portion of promotion budget (approx. 1.3% of sales) - Planning - writing - design - and scheduling of paid announcements






12. Completed once the estimated demand has been made - The merchandise plan is both by: Dollar or Merchandise (amount and quantity)






13. Shopping the stores - Using resident buying offices - Vendors - Trade publications - Reporting services - Trade associations - Market research - In-store success






14. Most aware of what is selling (bias)






15. Focuses on management and market research






16. Offer merchandise at prices below recognized levels -Emphasis on self-service - limited services -Volume-oriented






17. Develops clothing for actors in plays - movies - and television






18. Screens the market for the store buyer (represents the buyer) - Group buying- allows for lower prices due to volume buying - Assist with private label- product development sourcing - Assist with foreign buying






19. Responsible for several areas






20. Centrally located/organized with merchandising and buying in a central headquarters - Most of the separate stores look alike and carry the same merchandise - Example = Target






21. Focuses on a particular item or product






22. WWD - DNR - stores (consumer fashion magazines)






23. Chain






24. Store that concentrates on a specific classification of merchandise - Often more clearly defined market - Broad and shallow assortment






25. Television or computer shopping






26. Germany - Spain - Eastern Block






27. Door-to-door or house parties






28. Must be selected for membership - All couture houses do custom dressmaking but also have ready-to-wear line






29. Small operation






30. Large number of resources centered in 7th Avenue area - Largest and most important domestically






31. Figure that tells the frequency with which the stock has been sold and replaced - Goal: increase turn = keep merchandise moving






32. Conduct own research






33. When merchandise (inventory and ordered) is GREATER than need






34. Regional center for bridal - evening wear






35. Order from catalog and pick up immediately






36. Number of different items offered






37. Buying - selling - and planning of merchandise






38. Place where sellers display sample goods and buyers survey and place orders for merchandise which will be delivered later






39. Merchandising - Buying - Product Development Organizations






40. Current information on trends






41. Leased department: rents space to an outside firm which runs the department (makeup counters) -In-store boutique






42. Money left to buy- when merchandise NEEDS to exceed merchandise available






43. Market trips - Sales reps wh - visit buyer - Catalogs - Resident buying offices - Store-owned resources






44. Larger orders may allow for...






45. Serves as group of stores - membership is by invitation only (e.g. Associated Merchandising Corporation)






46. Menswear






47. Where store execs are housed






48. Store open another facility in a different location - often in suburbs






49. Selling responsibilities






50. Compare what is available from the competition






Can you answer 50 questions in 15 minutes?



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