Test your basic knowledge |

Fashion Merchandizing

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Store that concentrates on a specific classification of merchandise - Often more clearly defined market - Broad and shallow assortment






2. Current information on trends






3. Most aware of what is selling (bias)






4. Television or computer shopping






5. Merchandising - Buying - Product Development Organizations






6. People who shop for clients






7. Store open another facility in a different location - often in suburbs






8. Leased department: rents space to an outside firm which runs the department (makeup counters) -In-store boutique






9. Price - Buying plans - What is selling - Needs of the consumer - Buyer completes order which is then approved by DMM






10. Departments are managed separately - Separate buyers for each department - Extra customer services - Checkout in each department






11. Planned sales - Planned stock - Turnover - Average stock - Planned purchases - Shortage - Gross margin percentage - Open-to-buy






12. Largest portion of promotion budget (approx. 1.3% of sales) - Planning - writing - design - and scheduling of paid announcements






13. Mass - staples






14. Sometimes called the 6 month plan - Balances planned stock and planned sales in dollars - Previous 6 months plan is used as a guideline






15. Figure that tells the frequency with which the stock has been sold and replaced - Goal: increase turn = keep merchandise moving






16. Compare what is available from the competition






17. Merchandising offerings - Appropriate for customers






18. Focuses on management and market research






19. Shopping the stores - Using resident buying offices - Vendors - Trade publications - Reporting services - Trade associations - Market research - In-store success






20. Market trips - Sales reps wh - visit buyer - Catalogs - Resident buying offices - Store-owned resources






21. WWD - DNR - stores (consumer fashion magazines)






22. Customer makes choices out of a catalog and places order by phone - mail - or at a facility






23. When merchandise (inventory and ordered) is GREATER than need






24. Conduct own research






25. Number of different items offered






26. Specialize in brand and designer name clothing at discounted prices






27. Located in market






28. Creates fashion looks for magazine phot - shoots - company catalogs - etc.






29. Focuses on the business itself






30. Money left to buy- when merchandise NEEDS to exceed merchandise available






31. Offerings limited to geographical area - Vendor policies (Minimums) - Vendor services (On time shipments)






32. Responsible for several areas






33. Door-to-door or house parties






34. Develops clothing for actors in plays - movies - and television






35. Buying - selling - and planning of merchandise






36. Larger orders may allow for...






37. Not paid for by the retailer and the retailer doesn't have control over what is said






38. Focuses on a particular item or product






39. To actually see the merchandise and judge how it will look in store - To find new resources for merchandise - Stores will always carry some traditional vendors But are constantly seeking new sources - Talk to other and get a feel for the trends and






40. These reach out and sell to - small fashion retailers in surrounding areas - serve as a wholesale selling facility for apparel producers - Better understanding of the local consumer






41. Additional service offered by resident buying offices- design staff of the buying office develops private label merchandise - Newest services






42. Small operation






43. Must be selected for membership - All couture houses do custom dressmaking but also have ready-to-wear line






44. Image Merchandise/promotional -advertising agencies bid for client accounts






45. Tells buyer dollar amount of purchases that can be made - Actual stock- planned stock






46. Cotton Inc. - Wool Bureau






47. Where store execs are housed






48. Combine supermarket - appliances - toys - drug store items - apparel - etc. - everything under one roof






49. Stores are part of an ownership group - Corporation owns a number of autonomously operated retail organizations






50. Carry merchandise from many manufacturers -Originally owned by manufacturers as a way to get rid of excess merchandise