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Test your basic knowledge |
Fashion Merchandizing
Start Test
Study First
Subjects
:
business-skills
,
industries
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Small area within a store for designers or popular manufacturers
Shopping the Stores (Sources)
In-store Boutique
London (Global Fashion Centers)
Promotio
2. Customer makes choices out of a catalog and places order by phone - mail - or at a facility
Los Angeles
Shortage (Dollar Merchandise Plan)
Catalog/Mail Order (Non-store Retai
Store Ownership Group
3. Departments are managed separately - Separate buyers for each department - Extra customer services - Checkout in each department
Catalog Showroom (Specialty)
Department Store (Characteristics)
Flagship (Classifications; Department Store)
GMM (Merchandising; Retail Stores)
4. Carry merchandise from many manufacturers -Originally owned by manufacturers as a way to get rid of excess merchandise
Factory Outlet (Specialty)
Private Label
In-store Success (Sources
Variety Store (Specialty)
5. Net sales- total merchandise costs (Allow for overhead taxes and profit)
Elements of Dollar Merchandize Plan
Gross Margin Percentage (Dollar Merchandise Plan)
Advertising
Branch (Classifications; Department Store
6. Largest portion of promotion budget (approx. 1.3% of sales) - Planning - writing - design - and scheduling of paid announcements
Advertising
Market
Confined merchandis
Specialized Store Buyer (Path for Buyers)
7. Selling responsibilities
Stylist
Off-Price Store (Specialty)
Specialized Store Buyer (Path for Buyers)
Image (Promotion)
8. Variety of low priced merchandise
Trade Associations (Sources)
New York (Market Centers)
Variety Store (Specialty)
Factors to be Considered in Editing (Buying)
9. Buying - selling - and planning of merchandise
Hypermarkets (Specialty
Two basic kinds of ratail advertising
Electronic Retailing (Non-store Retailing)
Merchandisi
10. Management consultants - Technical consultants - Import and export consultants
Paris (Global Fashion Centers)
Broad-based Business Consulting Services
GMM (Merchandising; Retail Stores)
Merchandisi
11. Merchandising offerings - Appropriate for customers
Factors in Selecting a Resource (Buying
Catalog Showroom (Specialty)
Regional Marts
Market Wee
12. Store that concentrates on a specific classification of merchandise - Often more clearly defined market - Broad and shallow assortment
Shortage (Dollar Merchandise Plan)
Specialty Store
Franchise
GMM (Merchandising; Retail Stores)
13. Anticipating future needs - Interpreting consumer demand - Evaluating current sales
Buyer (Retail Merchandising)
Factory Outlet (Specialty)
Lower prices
Elements of Dollar Merchandize Plan
14. Ads; focuses on business itself
Image (Advertising)
Terms to be Negotiated (Buying)
Dollar Merchandise Plan
Merchandise/Promotional (Advertising)
15. Responsible for several areas
Look at offerings and need out and refine their line
DMM (Merchandising; Retail Store
Sources of Information (Retail Merchandising)
Store Ownership Group
16. Italian fashion - Knits - Shoes - Menswear
Specialized Store Buyer (Path for Buyers)
Resident Buyer
Milan (Global Fashion Centers)
Independently owned services
17. Creates fashion looks for magazine phot - shoots - company catalogs - etc.
Market
Advertising
Stylist
Dollar Merchandise Plan
18. Large number of resources centered in 7th Avenue area - Largest and most important domestically
De
Tokyo (Global Fashion Centers
Business Consultant's Services
New York (Market Centers)
19. Market trips - Sales reps wh - visit buyer - Catalogs - Resident buying offices - Store-owned resources
Sources of Merchandise (Buying)
Paths for Buyers
Merchandisi
De
20. Where store execs are housed
Discount Store (Specialty)
Flagship (Classifications; Department Store)
Chain Store
Regional Marts
21. Compare what is available from the competition
Shopping the Stores (Sources)
Flagship (Classifications; Department Store)
Store Owned Organizations (Product Development Organizations
Paths for Buyers
22. Image Merchandise/promotional -advertising agencies bid for client accounts
Two basic kinds of ratail advertising
Promotio
Factory Outlet (Specialty)
Paris (Global Fashion Centers)
23. These reach out and sell to - small fashion retailers in surrounding areas - serve as a wholesale selling facility for apparel producers - Better understanding of the local consumer
Private Label
DMM (Merchandising; Retail Store
Regional Marts
Market Wee
24. Must be selected for membership - All couture houses do custom dressmaking but also have ready-to-wear line
Using Resident Buying Offices (Sources)
Paris (Global Fashion Centers)
Factors to be Considered in Editing (Buying)
Stylist
25. Small operation
Store Owner (Path for Buyers)
Dallas
Resident Buyer (Path for Buyers)
Breadt
26. Mass - staples
Tokyo (Global Fashion Centers
Paris (Global Fashion Centers)
Confined merchandis
Elements of Dollar Merchandize Plan
27. Germany - Spain - Eastern Block
Paths for Buyers
Minor Fashion Industries (Global Fashion Centers)
Store Owned Organizations (Product Development Organizations
GMM (Merchandising; Retail Stores)
28. Small specialized store of a department store
Stylist
Market Wee
Twig (Classifications; Department Store)
Dallas
29. Sometimes called the 6 month plan - Balances planned stock and planned sales in dollars - Previous 6 months plan is used as a guideline
Some samples may never be mass produced
Shopping the Stores (Sources)
Tokyo (Global Fashion Centers
Dollar Merchandise Plan
30. Some sample will be altered - To show merchandise in best possible way to accessorize it the way they intended it to be and sometimes on models - Opportunity to develop PR
Elements of Dollar Merchandize Plan
Some samples may never be mass produced
Twig (Classifications; Department Store)
Turnover (Dollar Merchandise Plan)
31. Chain
Central Buyer (Path for Buyers)
GMM (Merchandising; Retail Stores)
Merchandise Assortment Planning
Lower prices
32. Manufacturer sells the rights to retail the product - Franchise has the right to use the name and stock the merchandise - Example = Panera
In-store Boutique
Factors to be Considered in Editing (Buying)
Shortage (Dollar Merchandise Plan)
Franchise
33. Merchandising - Buying - Product Development Organizations
Flagship (Classifications; Department Store)
Shopping the Stores (Sources)
Terms to be Negotiated (Buying)
Independently owned services
34. Run by private enterprises - members subscribe for a fee (e.g. Doneger Group)
Management Consultants (Consulting Services)
Image (Promotion)
Independently Owed (Product Development Organizations)
Department Store (Characteristics)
35. Money left to buy- when merchandise NEEDS to exceed merchandise available
Market
OB
Reporting Services (Sources)
Wholesale Warehouse Clubs (Specialty)
36. Leased department: rents space to an outside firm which runs the department (makeup counters) -In-store boutique
Gross Margin Percentage (Dollar Merchandise Plan)
Publicity
Product Development
Store within a Store
37. 2nd largest leasing space available
Los Angeles
Terms to be Negotiated (Buying)
Lower prices
New York (Market Centers)
38. Specialize in brand and designer name clothing at discounted prices
Catalog Showroom (Specialty)
In-store Success (Sources
Off-Price Store (Specialty)
Open-to-buy (Dollar Merchandise Plan)
39. Stores are part of an ownership group - Corporation owns a number of autonomously operated retail organizations
Open-to-buy (Dollar Merchandise Plan)
Wholesale Warehouse Clubs (Specialty)
Trade Associations (Sources)
Store Ownership Group
40. Store owner - Specialized store buyer - Central buyer - Resident buyer
Some samples may never be mass produced
Tokyo (Global Fashion Centers
Paths for Buyers
Minor Fashion Industries (Global Fashion Centers)
41. Shopping the stores - Using resident buying offices - Vendors - Trade publications - Reporting services - Trade associations - Market research - In-store success
Advertising
Sources of Information (Retail Merchandising)
Using Resident Buying Offices (Sources)
Limitations of regional marts
42. Tells buyer dollar amount of purchases that can be made - Actual stock- planned stock
Open-to-buy (Dollar Merchandise Plan)
Central Buyer (Path for Buyers)
Regional Marts
Elements of Dollar Merchandize Plan
43. Typically 6 months prior to season
Business Consultant's Services
Dallas
Look at offerings and need out and refine their line
Market Wee
44. Number of different items offered
Breadt
Buyer (Retail Merchandising)
Terms to be Negotiated (Buying)
Trade Publications (Sources)
45. Shoplifting - internal theft - inaccurate records
Dollar Merchandise Plan
Shortage (Dollar Merchandise Plan)
Image (Advertising)
Hypermarkets (Specialty
46. When merchandise (inventory and ordered) is GREATER than need
Store Owner (Path for Buyers)
Overbought
Tokyo (Global Fashion Centers
New York (Market Centers)
47. Additional service offered by resident buying offices- design staff of the buying office develops private label merchandise - Newest services
Regional Marts
London (Global Fashion Centers)
Department Store (Characteristics)
Product Development
48. Order from catalog and pick up immediately
DMM (Merchandising; Retail Store
Catalog Showroom (Specialty)
Store Ownership Group
Dallas
49. Sourcing - Logistics related to - importing - Managing information systems
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50. Price - Buying plans - What is selling - Needs of the consumer - Buyer completes order which is then approved by DMM
Chain Store
Factors to be Considered in Editing (Buying)
Dollar Merchandise Plan
Sources of Information (Retail Merchandising)