Test your basic knowledge |

Fashion Merchandizing

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Additional service offered by resident buying offices- design staff of the buying office develops private label merchandise - Newest services






2. Some sample will be altered - To show merchandise in best possible way to accessorize it the way they intended it to be and sometimes on models - Opportunity to develop PR






3. Centrally located/organized with merchandising and buying in a central headquarters - Most of the separate stores look alike and carry the same merchandise - Example = Target






4. Merchandising offerings - Appropriate for customers






5. Sales records - Sales people






6. Small specialized store of a department store






7. Specialize in brand and designer name clothing at discounted prices






8. Chain






9. When merchandise (inventory and ordered) is GREATER than need






10. Must be selected for membership - All couture houses do custom dressmaking but also have ready-to-wear line






11. Manufacturer sells the rights to retail the product - Franchise has the right to use the name and stock the merchandise - Example = Panera






12. Largest portion of promotion budget (approx. 1.3% of sales) - Planning - writing - design - and scheduling of paid announcements






13. Completed once the estimated demand has been made - The merchandise plan is both by: Dollar or Merchandise (amount and quantity)






14. Typically 6 months prior to season






15. Stores are part of an ownership group - Corporation owns a number of autonomously operated retail organizations






16. Where store execs are housed






17. Creates fashion looks for magazine phot - shoots - company catalogs - etc.






18. Departments are managed separately - Separate buyers for each department - Extra customer services - Checkout in each department






19. Cotton Inc. - Wool Bureau






20. Most aware of what is selling (bias)






21. Focuses on management and market research






22. Television or computer shopping






23. Manufacturers may not always produce everything they show in regional market (even if orders have been placed) - May not have many new manufacturers






24. Money left to buy- when merchandise NEEDS to exceed merchandise available






25. Market area - Assists specialized (central) buyer






26. Anticipating future needs - Interpreting consumer demand - Evaluating current sales






27. Responsible for a department/area






28. Merchandising - Buying - Product Development Organizations






29. Conduct own research






30. Quantity of different items offered






31. Place where sellers display sample goods and buyers survey and place orders for merchandise which will be delivered later






32. Manufacturers Attend Market to...






33. Market trips - Sales reps wh - visit buyer - Catalogs - Resident buying offices - Store-owned resources






34. Customer makes choices out of a catalog and places order by phone - mail - or at a facility






35. Store open another facility in a different location - often in suburbs






36. Mass - staples






37. Offer merchandise at prices below recognized levels -Emphasis on self-service - limited services -Volume-oriented






38. Number of different items offered






39. Compare what is available from the competition






40. Small area within a store for designers or popular manufacturers






41. Regional center for bridal - evening wear






42. Located in market






43. Italian fashion - Knits - Shoes - Menswear






44. Shoplifting - internal theft - inaccurate records






45. Not paid for by the retailer and the retailer doesn't have control over what is said






46. Image Merchandise/promotional -advertising agencies bid for client accounts






47. Large number of resources centered in 7th Avenue area - Largest and most important domestically






48. Responsible for several areas






49. These reach out and sell to - small fashion retailers in surrounding areas - serve as a wholesale selling facility for apparel producers - Better understanding of the local consumer






50. Develops clothing for actors in plays - movies - and television