Test your basic knowledge |

Fashion Merchandizing

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Creates fashion looks for magazine phot - shoots - company catalogs - etc.






2. Largest portion of promotion budget (approx. 1.3% of sales) - Planning - writing - design - and scheduling of paid announcements






3. Regional center for bridal - evening wear






4. Buying - selling - and planning of merchandise






5. Stores are part of an ownership group - Corporation owns a number of autonomously operated retail organizations






6. When merchandise (inventory and ordered) is GREATER than need






7. Pay a fee for what are supposed to be wholesale prices






8. Carry merchandise from many manufacturers -Originally owned by manufacturers as a way to get rid of excess merchandise






9. Market area - Assists specialized (central) buyer






10. Germany - Spain - Eastern Block






11. Combine supermarket - appliances - toys - drug store items - apparel - etc. - everything under one roof






12. Large number of resources centered in 7th Avenue area - Largest and most important domestically






13. People who shop for clients






14. Some sample will be altered - To show merchandise in best possible way to accessorize it the way they intended it to be and sometimes on models - Opportunity to develop PR






15. Departments are managed separately - Separate buyers for each department - Extra customer services - Checkout in each department






16. Store owner - Specialized store buyer - Central buyer - Resident buyer






17. These reach out and sell to - small fashion retailers in surrounding areas - serve as a wholesale selling facility for apparel producers - Better understanding of the local consumer






18. Price - Buying plans - What is selling - Needs of the consumer - Buyer completes order which is then approved by DMM






19. Current information on trends






20. Store's own label for career and casual sportswear; prices vary (better to moderate)






21. Store that concentrates on a specific classification of merchandise - Often more clearly defined market - Broad and shallow assortment






22. Store open another facility in a different location - often in suburbs






23. Mass - staples






24. Cotton Inc. - Wool Bureau






25. Customer makes choices out of a catalog and places order by phone - mail - or at a facility






26. Discounts for early payment - Any discounts available (special buys) - Delivery agreements (especially when goods change ownership) - Services (co-op advertising)






27. Completed once the estimated demand has been made - The merchandise plan is both by: Dollar or Merchandise (amount and quantity)






28. Anticipating future needs - Interpreting consumer demand - Evaluating current sales






29. Additional service offered by resident buying offices- design staff of the buying office develops private label merchandise - Newest services






30. Shopping the stores - Using resident buying offices - Vendors - Trade publications - Reporting services - Trade associations - Market research - In-store success






31. Door-to-door or house parties






32. Variety of low priced merchandise






33. Focus specifically on product






34. Merchandising - Buying - Product Development Organizations






35. Focuses on a particular item or product






36. Larger orders may allow for...






37. Sourcing - Logistics related to - importing - Managing information systems

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38. Small area within a store for designers or popular manufacturers






39. Offer merchandise at prices below recognized levels -Emphasis on self-service - limited services -Volume-oriented






40. Television or computer shopping






41. Management consultants - Technical consultants - Import and export consultants






42. Specialize in brand and designer name clothing at discounted prices






43. Order from catalog and pick up immediately






44. Centrally located/organized with merchandising and buying in a central headquarters - Most of the separate stores look alike and carry the same merchandise - Example = Target






45. Planned sales - Planned stock - Turnover - Average stock - Planned purchases - Shortage - Gross margin percentage - Open-to-buy






46. Responsible for a department/area






47. Must be selected for membership - All couture houses do custom dressmaking but also have ready-to-wear line






48. Develops clothing for actors in plays - movies - and television






49. Selling responsibilities






50. Located in market