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Fashion Merchandizing

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Offerings limited to geographical area - Vendor policies (Minimums) - Vendor services (On time shipments)






2. Selling responsibilities






3. Quantity of different items offered






4. Buying - selling - and planning of merchandise






5. Responsible for establishing the store's image






6. Stores are part of an ownership group - Corporation owns a number of autonomously operated retail organizations






7. Additional service offered by resident buying offices- design staff of the buying office develops private label merchandise - Newest services






8. Germany - Spain - Eastern Block






9. Focuses on management and market research






10. Money left to buy- when merchandise NEEDS to exceed merchandise available






11. Most aware of what is selling (bias)






12. Pay a fee for what are supposed to be wholesale prices






13. Market area - Assists specialized (central) buyer






14. Leased department: rents space to an outside firm which runs the department (makeup counters) -In-store boutique






15. Combine supermarket - appliances - toys - drug store items - apparel - etc. - everything under one roof






16. Anticipating future needs - Interpreting consumer demand - Evaluating current sales






17. Menswear






18. Italian fashion - Knits - Shoes - Menswear






19. Order from catalog and pick up immediately






20. Store's own label for career and casual sportswear; prices vary (better to moderate)






21. When merchandise (inventory and ordered) is GREATER than need






22. Manufacturers may not always produce everything they show in regional market (even if orders have been placed) - May not have many new manufacturers






23. Specialize in brand and designer name clothing at discounted prices






24. Must be selected for membership - All couture houses do custom dressmaking but also have ready-to-wear line






25. Store owner - Specialized store buyer - Central buyer - Resident buyer






26. Planned sales - Planned stock - Turnover - Average stock - Planned purchases - Shortage - Gross margin percentage - Open-to-buy






27. Focus specifically on product






28. Customer makes choices out of a catalog and places order by phone - mail - or at a facility






29. Television or computer shopping






30. Sometimes called the 6 month plan - Balances planned stock and planned sales in dollars - Previous 6 months plan is used as a guideline






31. Ads; focuses on business itself






32. Market trips - Sales reps wh - visit buyer - Catalogs - Resident buying offices - Store-owned resources






33. Merchandising - Buying - Product Development Organizations






34. Mass - staples






35. Figure that tells the frequency with which the stock has been sold and replaced - Goal: increase turn = keep merchandise moving






36. Small area within a store for designers or popular manufacturers






37. Run by private enterprises - members subscribe for a fee (e.g. Doneger Group)






38. To actually see the merchandise and judge how it will look in store - To find new resources for merchandise - Stores will always carry some traditional vendors But are constantly seeking new sources - Talk to other and get a feel for the trends and






39. Store open another facility in a different location - often in suburbs






40. 2nd largest leasing space available






41. Door-to-door or house parties






42. Merchandising offerings - Appropriate for customers






43. Manufacturers Attend Market to...






44. Image Merchandise/promotional -advertising agencies bid for client accounts






45. Shopping the stores - Using resident buying offices - Vendors - Trade publications - Reporting services - Trade associations - Market research - In-store success






46. These reach out and sell to - small fashion retailers in surrounding areas - serve as a wholesale selling facility for apparel producers - Better understanding of the local consumer






47. Manufacturer sells the rights to retail the product - Franchise has the right to use the name and stock the merchandise - Example = Panera






48. Not paid for by the retailer and the retailer doesn't have control over what is said






49. Sales records - Sales people






50. Focuses on a particular item or product







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