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Fashion Merchandizing

  • Answer 50 questions in 15 minutes.
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  • Match each statement with the correct term.
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This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Typically 6 months prior to season

2. Compare what is available from the competition

3. Focuses on a particular item or product

4. Carry merchandise from many manufacturers -Originally owned by manufacturers as a way to get rid of excess merchandise

5. Conduct own research

6. Stores are part of an ownership group - Corporation owns a number of autonomously operated retail organizations

7. Responsible for a department/area

8. 2nd largest leasing space available

9. Store open another facility in a different location - often in suburbs

10. Must be selected for membership - All couture houses do custom dressmaking but also have ready-to-wear line

11. Run by private enterprises - members subscribe for a fee (e.g. Doneger Group)

12. Manufacturer sells the rights to retail the product - Franchise has the right to use the name and stock the merchandise - Example = Panera

13. Current information on trends

14. Responsible for establishing the store's image

15. Sales records - Sales people

16. Quantity of different items offered

17. Combine supermarket - appliances - toys - drug store items - apparel - etc. - everything under one roof

18. Italian fashion - Knits - Shoes - Menswear

19. Image Merchandise/promotional -advertising agencies bid for client accounts

20. Buying - selling - and planning of merchandise

21. Store that concentrates on a specific classification of merchandise - Often more clearly defined market - Broad and shallow assortment

22. Merchandising - Buying - Product Development Organizations

23. Offer merchandise at prices below recognized levels -Emphasis on self-service - limited services -Volume-oriented

24. Largest portion of promotion budget (approx. 1.3% of sales) - Planning - writing - design - and scheduling of paid announcements

25. Large number of resources centered in 7th Avenue area - Largest and most important domestically

26. Where store execs are housed

27. Store's own label for career and casual sportswear; prices vary (better to moderate)

28. Germany - Spain - Eastern Block

29. Ads; focuses on business itself

30. Mass - staples

31. Money left to buy- when merchandise NEEDS to exceed merchandise available

32. Focuses on management and market research

33. Leased department: rents space to an outside firm which runs the department (makeup counters) -In-store boutique

34. Manufacturers may not always produce everything they show in regional market (even if orders have been placed) - May not have many new manufacturers

35. Small specialized store of a department store

36. Shopping the stores - Using resident buying offices - Vendors - Trade publications - Reporting services - Trade associations - Market research - In-store success

37. Planned sales - Planned stock - Turnover - Average stock - Planned purchases - Shortage - Gross margin percentage - Open-to-buy

38. Selling responsibilities

39. Door-to-door or house parties

40. Regional center for bridal - evening wear

41. Variety of low priced merchandise

42. Pay a fee for what are supposed to be wholesale prices

43. These reach out and sell to - small fashion retailers in surrounding areas - serve as a wholesale selling facility for apparel producers - Better understanding of the local consumer

44. Store owner - Specialized store buyer - Central buyer - Resident buyer

45. Price - Buying plans - What is selling - Needs of the consumer - Buyer completes order which is then approved by DMM

46. Small area within a store for designers or popular manufacturers

47. Sourcing - Logistics related to - importing - Managing information systems

48. Develops clothing for actors in plays - movies - and television

49. Most aware of what is selling (bias)

50. Specialize in brand and designer name clothing at discounted prices