Test your basic knowledge |

Fashion Merchandizing

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. When merchandise (inventory and ordered) is GREATER than need






2. Door-to-door or house parties






3. Anticipating future needs - Interpreting consumer demand - Evaluating current sales






4. Largest portion of promotion budget (approx. 1.3% of sales) - Planning - writing - design - and scheduling of paid announcements






5. Shopping the stores - Using resident buying offices - Vendors - Trade publications - Reporting services - Trade associations - Market research - In-store success






6. Germany - Spain - Eastern Block






7. Shoplifting - internal theft - inaccurate records






8. Store owner - Specialized store buyer - Central buyer - Resident buyer






9. Offer merchandise at prices below recognized levels -Emphasis on self-service - limited services -Volume-oriented






10. Italian fashion - Knits - Shoes - Menswear






11. Sales records - Sales people






12. Small area within a store for designers or popular manufacturers






13. Current information on trends






14. Focuses on a particular item or product






15. Tells buyer dollar amount of purchases that can be made - Actual stock- planned stock






16. Ads; focuses on business itself






17. Compare what is available from the competition






18. Focus specifically on product






19. Number of different items offered






20. Focuses on the business itself






21. WWD - DNR - stores (consumer fashion magazines)






22. Store that concentrates on a specific classification of merchandise - Often more clearly defined market - Broad and shallow assortment






23. Sourcing - Logistics related to - importing - Managing information systems


24. Store's own label for career and casual sportswear; prices vary (better to moderate)






25. Merchandising offerings - Appropriate for customers






26. Responsible for a department/area






27. Large number of resources centered in 7th Avenue area - Largest and most important domestically






28. Money left to buy- when merchandise NEEDS to exceed merchandise available






29. Run by private enterprises - members subscribe for a fee (e.g. Doneger Group)






30. Typically 6 months prior to season






31. Where store execs are housed






32. Customer makes choices out of a catalog and places order by phone - mail - or at a facility






33. Market area - Assists specialized (central) buyer






34. Place where sellers display sample goods and buyers survey and place orders for merchandise which will be delivered later






35. Leased department: rents space to an outside firm which runs the department (makeup counters) -In-store boutique






36. Manufacturers may not always produce everything they show in regional market (even if orders have been placed) - May not have many new manufacturers






37. Selling responsibilities






38. Not paid for by the retailer and the retailer doesn't have control over what is said






39. Focuses on management and market research






40. Pay a fee for what are supposed to be wholesale prices






41. Manufacturers Attend Market to...






42. Larger orders may allow for...






43. These reach out and sell to - small fashion retailers in surrounding areas - serve as a wholesale selling facility for apparel producers - Better understanding of the local consumer






44. Mass - staples






45. Net sales- total merchandise costs (Allow for overhead taxes and profit)






46. Creates fashion looks for magazine phot - shoots - company catalogs - etc.






47. Merchandising - Buying - Product Development Organizations






48. Stores are part of an ownership group - Corporation owns a number of autonomously operated retail organizations






49. Variety of low priced merchandise






50. Centrally located/organized with merchandising and buying in a central headquarters - Most of the separate stores look alike and carry the same merchandise - Example = Target