Test your basic knowledge |

Fashion Merchandizing

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Mass - staples






2. Focuses on management and market research






3. Must be selected for membership - All couture houses do custom dressmaking but also have ready-to-wear line






4. Additional service offered by resident buying offices- design staff of the buying office develops private label merchandise - Newest services






5. Planned sales - Planned stock - Turnover - Average stock - Planned purchases - Shortage - Gross margin percentage - Open-to-buy






6. Not paid for by the retailer and the retailer doesn't have control over what is said






7. Conduct own research






8. Store open another facility in a different location - often in suburbs






9. Largest portion of promotion budget (approx. 1.3% of sales) - Planning - writing - design - and scheduling of paid announcements






10. Creates fashion looks for magazine phot - shoots - company catalogs - etc.






11. Money left to buy- when merchandise NEEDS to exceed merchandise available






12. People who shop for clients






13. Store owner - Specialized store buyer - Central buyer - Resident buyer






14. Buying - selling - and planning of merchandise






15. Develops clothing for actors in plays - movies - and television






16. Chain






17. Sometimes called the 6 month plan - Balances planned stock and planned sales in dollars - Previous 6 months plan is used as a guideline






18. Focus specifically on product






19. Pay a fee for what are supposed to be wholesale prices






20. Large number of resources centered in 7th Avenue area - Largest and most important domestically






21. Sourcing - Logistics related to - importing - Managing information systems

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22. Responsible for several areas






23. Carry merchandise from many manufacturers -Originally owned by manufacturers as a way to get rid of excess merchandise






24. Store that concentrates on a specific classification of merchandise - Often more clearly defined market - Broad and shallow assortment






25. Combine supermarket - appliances - toys - drug store items - apparel - etc. - everything under one roof






26. Discounts for early payment - Any discounts available (special buys) - Delivery agreements (especially when goods change ownership) - Services (co-op advertising)






27. Focuses on the business itself






28. Cotton Inc. - Wool Bureau






29. Net sales- total merchandise costs (Allow for overhead taxes and profit)






30. Market trips - Sales reps wh - visit buyer - Catalogs - Resident buying offices - Store-owned resources






31. Small area within a store for designers or popular manufacturers






32. Door-to-door or house parties






33. Most aware of what is selling (bias)






34. Selling responsibilities






35. Regional center for bridal - evening wear






36. Compare what is available from the competition






37. Germany - Spain - Eastern Block






38. Place where sellers display sample goods and buyers survey and place orders for merchandise which will be delivered later






39. Merchandising offerings - Appropriate for customers






40. Quantity of different items offered






41. Manufacturers Attend Market to...






42. Run by private enterprises - members subscribe for a fee (e.g. Doneger Group)






43. Sales records - Sales people






44. 2nd largest leasing space available






45. Image Merchandise/promotional -advertising agencies bid for client accounts






46. Centrally located/organized with merchandising and buying in a central headquarters - Most of the separate stores look alike and carry the same merchandise - Example = Target






47. Manufacturers may not always produce everything they show in regional market (even if orders have been placed) - May not have many new manufacturers






48. Responsible for establishing the store's image






49. Serves as group of stores - membership is by invitation only (e.g. Associated Merchandising Corporation)






50. Typically 6 months prior to season