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Fashion Merchandizing

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Pay a fee for what are supposed to be wholesale prices






2. Germany - Spain - Eastern Block






3. Menswear






4. Responsible for establishing the store's image






5. Leased department: rents space to an outside firm which runs the department (makeup counters) -In-store boutique






6. Offerings limited to geographical area - Vendor policies (Minimums) - Vendor services (On time shipments)






7. Offer merchandise at prices below recognized levels -Emphasis on self-service - limited services -Volume-oriented






8. Carry merchandise from many manufacturers -Originally owned by manufacturers as a way to get rid of excess merchandise






9. Place where sellers display sample goods and buyers survey and place orders for merchandise which will be delivered later






10. Merchandising - Buying - Product Development Organizations






11. 2nd largest leasing space available






12. Store owner - Specialized store buyer - Central buyer - Resident buyer






13. Shoplifting - internal theft - inaccurate records






14. Larger orders may allow for...






15. Run by private enterprises - members subscribe for a fee (e.g. Doneger Group)






16. Compare what is available from the competition






17. Variety of low priced merchandise






18. Tells buyer dollar amount of purchases that can be made - Actual stock- planned stock






19. Italian fashion - Knits - Shoes - Menswear






20. Shopping the stores - Using resident buying offices - Vendors - Trade publications - Reporting services - Trade associations - Market research - In-store success






21. Cotton Inc. - Wool Bureau






22. Manufacturer sells the rights to retail the product - Franchise has the right to use the name and stock the merchandise - Example = Panera






23. Store's own label for career and casual sportswear; prices vary (better to moderate)






24. Departments are managed separately - Separate buyers for each department - Extra customer services - Checkout in each department






25. To actually see the merchandise and judge how it will look in store - To find new resources for merchandise - Stores will always carry some traditional vendors But are constantly seeking new sources - Talk to other and get a feel for the trends and






26. Not paid for by the retailer and the retailer doesn't have control over what is said






27. Current information on trends






28. Located in market






29. Focuses on the business itself






30. Television or computer shopping






31. Conduct own research






32. Completed once the estimated demand has been made - The merchandise plan is both by: Dollar or Merchandise (amount and quantity)






33. Merchandising offerings - Appropriate for customers






34. Must be selected for membership - All couture houses do custom dressmaking but also have ready-to-wear line






35. Net sales- total merchandise costs (Allow for overhead taxes and profit)






36. Management consultants - Technical consultants - Import and export consultants






37. WWD - DNR - stores (consumer fashion magazines)






38. When merchandise (inventory and ordered) is GREATER than need






39. Serves as group of stores - membership is by invitation only (e.g. Associated Merchandising Corporation)






40. Discounts for early payment - Any discounts available (special buys) - Delivery agreements (especially when goods change ownership) - Services (co-op advertising)






41. Order from catalog and pick up immediately






42. Some sample will be altered - To show merchandise in best possible way to accessorize it the way they intended it to be and sometimes on models - Opportunity to develop PR






43. Large number of resources centered in 7th Avenue area - Largest and most important domestically






44. Regional center for bridal - evening wear






45. Door-to-door or house parties






46. Largest portion of promotion budget (approx. 1.3% of sales) - Planning - writing - design - and scheduling of paid announcements






47. Small operation






48. Focuses on a particular item or product






49. Market trips - Sales reps wh - visit buyer - Catalogs - Resident buying offices - Store-owned resources






50. Specialize in brand and designer name clothing at discounted prices






Can you answer 50 questions in 15 minutes?



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