Test your basic knowledge |

Fashion Merchandizing

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. WWD - DNR - stores (consumer fashion magazines)






2. Manufacturer sells the rights to retail the product - Franchise has the right to use the name and stock the merchandise - Example = Panera






3. Not paid for by the retailer and the retailer doesn't have control over what is said






4. When merchandise (inventory and ordered) is GREATER than need






5. Chain






6. Typically 6 months prior to season






7. Small area within a store for designers or popular manufacturers






8. Italian fashion - Knits - Shoes - Menswear






9. Shoplifting - internal theft - inaccurate records






10. Responsible for a department/area






11. Management consultants - Technical consultants - Import and export consultants






12. 2nd largest leasing space available






13. Specialize in brand and designer name clothing at discounted prices






14. Carry merchandise from many manufacturers -Originally owned by manufacturers as a way to get rid of excess merchandise






15. Store owner - Specialized store buyer - Central buyer - Resident buyer






16. Germany - Spain - Eastern Block






17. Customer makes choices out of a catalog and places order by phone - mail - or at a facility






18. Door-to-door or house parties






19. Store that concentrates on a specific classification of merchandise - Often more clearly defined market - Broad and shallow assortment






20. Leased department: rents space to an outside firm which runs the department (makeup counters) -In-store boutique






21. Manufacturers Attend Market to...






22. Net sales- total merchandise costs (Allow for overhead taxes and profit)






23. People who shop for clients






24. Merchandising offerings - Appropriate for customers






25. Largest portion of promotion budget (approx. 1.3% of sales) - Planning - writing - design - and scheduling of paid announcements






26. Regional center for bridal - evening wear






27. Serves as group of stores - membership is by invitation only (e.g. Associated Merchandising Corporation)






28. Anticipating future needs - Interpreting consumer demand - Evaluating current sales






29. Store open another facility in a different location - often in suburbs






30. Place where sellers display sample goods and buyers survey and place orders for merchandise which will be delivered later






31. Centrally located/organized with merchandising and buying in a central headquarters - Most of the separate stores look alike and carry the same merchandise - Example = Target






32. Large number of resources centered in 7th Avenue area - Largest and most important domestically






33. Buying - selling - and planning of merchandise






34. Some sample will be altered - To show merchandise in best possible way to accessorize it the way they intended it to be and sometimes on models - Opportunity to develop PR






35. Pay a fee for what are supposed to be wholesale prices






36. Television or computer shopping






37. Focuses on the business itself






38. Sometimes called the 6 month plan - Balances planned stock and planned sales in dollars - Previous 6 months plan is used as a guideline






39. Ads; focuses on business itself






40. Completed once the estimated demand has been made - The merchandise plan is both by: Dollar or Merchandise (amount and quantity)






41. Combine supermarket - appliances - toys - drug store items - apparel - etc. - everything under one roof






42. Run by private enterprises - members subscribe for a fee (e.g. Doneger Group)






43. Quantity of different items offered






44. Focus specifically on product






45. Figure that tells the frequency with which the stock has been sold and replaced - Goal: increase turn = keep merchandise moving






46. Focuses on management and market research






47. Creates fashion looks for magazine phot - shoots - company catalogs - etc.






48. Selling responsibilities






49. Mass - staples






50. Conduct own research