Test your basic knowledge |

Fashion Merchandizing

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Current information on trends






2. Carry merchandise from many manufacturers -Originally owned by manufacturers as a way to get rid of excess merchandise






3. Market area - Assists specialized (central) buyer






4. Ads; focuses on business itself






5. Develops clothing for actors in plays - movies - and television






6. Small operation






7. Customer makes choices out of a catalog and places order by phone - mail - or at a facility






8. Cotton Inc. - Wool Bureau






9. Centrally located/organized with merchandising and buying in a central headquarters - Most of the separate stores look alike and carry the same merchandise - Example = Target






10. People who shop for clients






11. Price - Buying plans - What is selling - Needs of the consumer - Buyer completes order which is then approved by DMM






12. These reach out and sell to - small fashion retailers in surrounding areas - serve as a wholesale selling facility for apparel producers - Better understanding of the local consumer






13. Manufacturers may not always produce everything they show in regional market (even if orders have been placed) - May not have many new manufacturers






14. Additional service offered by resident buying offices- design staff of the buying office develops private label merchandise - Newest services






15. Screens the market for the store buyer (represents the buyer) - Group buying- allows for lower prices due to volume buying - Assist with private label- product development sourcing - Assist with foreign buying






16. Large number of resources centered in 7th Avenue area - Largest and most important domestically






17. When merchandise (inventory and ordered) is GREATER than need






18. Shopping the stores - Using resident buying offices - Vendors - Trade publications - Reporting services - Trade associations - Market research - In-store success






19. Not paid for by the retailer and the retailer doesn't have control over what is said






20. Store owner - Specialized store buyer - Central buyer - Resident buyer






21. Chain






22. Tells buyer dollar amount of purchases that can be made - Actual stock- planned stock






23. Management consultants - Technical consultants - Import and export consultants






24. Offerings limited to geographical area - Vendor policies (Minimums) - Vendor services (On time shipments)






25. Door-to-door or house parties






26. Responsible for a department/area






27. Menswear






28. Responsible for several areas






29. Regional center for bridal - evening wear






30. Focus specifically on product






31. Creates fashion looks for magazine phot - shoots - company catalogs - etc.






32. Mass - staples






33. Manufacturers Attend Market to...






34. Conduct own research






35. WWD - DNR - stores (consumer fashion magazines)






36. Where store execs are housed






37. Largest portion of promotion budget (approx. 1.3% of sales) - Planning - writing - design - and scheduling of paid announcements






38. Sales records - Sales people






39. Departments are managed separately - Separate buyers for each department - Extra customer services - Checkout in each department






40. Variety of low priced merchandise






41. Specialize in brand and designer name clothing at discounted prices






42. Focuses on the business itself






43. Stores are part of an ownership group - Corporation owns a number of autonomously operated retail organizations






44. Place where sellers display sample goods and buyers survey and place orders for merchandise which will be delivered later






45. Buying - selling - and planning of merchandise






46. Combine supermarket - appliances - toys - drug store items - apparel - etc. - everything under one roof






47. Anticipating future needs - Interpreting consumer demand - Evaluating current sales






48. Compare what is available from the competition






49. Number of different items offered






50. Must be selected for membership - All couture houses do custom dressmaking but also have ready-to-wear line