Test your basic knowledge |

Fashion Merchandizing

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. 2nd largest leasing space available






2. Store open another facility in a different location - often in suburbs






3. Regional center for bridal - evening wear






4. Store owner - Specialized store buyer - Central buyer - Resident buyer






5. Store that concentrates on a specific classification of merchandise - Often more clearly defined market - Broad and shallow assortment






6. Selling responsibilities






7. Market area - Assists specialized (central) buyer






8. Order from catalog and pick up immediately






9. Compare what is available from the competition






10. Customer makes choices out of a catalog and places order by phone - mail - or at a facility






11. Ads; focuses on business itself






12. Responsible for a department/area






13. Carry merchandise from many manufacturers -Originally owned by manufacturers as a way to get rid of excess merchandise






14. Number of different items offered






15. Most aware of what is selling (bias)






16. Television or computer shopping






17. Larger orders may allow for...






18. Sales records - Sales people






19. Creates fashion looks for magazine phot - shoots - company catalogs - etc.






20. Stores are part of an ownership group - Corporation owns a number of autonomously operated retail organizations






21. Where store execs are housed






22. Store's own label for career and casual sportswear; prices vary (better to moderate)






23. Planned sales - Planned stock - Turnover - Average stock - Planned purchases - Shortage - Gross margin percentage - Open-to-buy






24. Focuses on management and market research






25. Shoplifting - internal theft - inaccurate records






26. Germany - Spain - Eastern Block






27. Large number of resources centered in 7th Avenue area - Largest and most important domestically






28. Quantity of different items offered






29. Offerings limited to geographical area - Vendor policies (Minimums) - Vendor services (On time shipments)






30. Small specialized store of a department store






31. Leased department: rents space to an outside firm which runs the department (makeup counters) -In-store boutique






32. Focuses on the business itself






33. Price - Buying plans - What is selling - Needs of the consumer - Buyer completes order which is then approved by DMM






34. Merchandising offerings - Appropriate for customers






35. Run by private enterprises - members subscribe for a fee (e.g. Doneger Group)






36. Manufacturers may not always produce everything they show in regional market (even if orders have been placed) - May not have many new manufacturers






37. Manufacturer sells the rights to retail the product - Franchise has the right to use the name and stock the merchandise - Example = Panera






38. Shopping the stores - Using resident buying offices - Vendors - Trade publications - Reporting services - Trade associations - Market research - In-store success






39. To actually see the merchandise and judge how it will look in store - To find new resources for merchandise - Stores will always carry some traditional vendors But are constantly seeking new sources - Talk to other and get a feel for the trends and






40. WWD - DNR - stores (consumer fashion magazines)






41. Serves as group of stores - membership is by invitation only (e.g. Associated Merchandising Corporation)






42. Conduct own research






43. Additional service offered by resident buying offices- design staff of the buying office develops private label merchandise - Newest services






44. Develops clothing for actors in plays - movies - and television






45. Current information on trends






46. Place where sellers display sample goods and buyers survey and place orders for merchandise which will be delivered later






47. Small area within a store for designers or popular manufacturers






48. Pay a fee for what are supposed to be wholesale prices






49. Net sales- total merchandise costs (Allow for overhead taxes and profit)






50. Specialize in brand and designer name clothing at discounted prices