Test your basic knowledge |

Fashion Merchandizing

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Image Merchandise/promotional -advertising agencies bid for client accounts






2. Store open another facility in a different location - often in suburbs






3. Customer makes choices out of a catalog and places order by phone - mail - or at a facility






4. Number of different items offered






5. Cotton Inc. - Wool Bureau






6. Departments are managed separately - Separate buyers for each department - Extra customer services - Checkout in each department






7. Responsible for establishing the store's image






8. Discounts for early payment - Any discounts available (special buys) - Delivery agreements (especially when goods change ownership) - Services (co-op advertising)






9. Store that concentrates on a specific classification of merchandise - Often more clearly defined market - Broad and shallow assortment






10. Some sample will be altered - To show merchandise in best possible way to accessorize it the way they intended it to be and sometimes on models - Opportunity to develop PR






11. Manufacturers Attend Market to...






12. Offerings limited to geographical area - Vendor policies (Minimums) - Vendor services (On time shipments)






13. People who shop for clients






14. Conduct own research






15. Focuses on management and market research






16. WWD - DNR - stores (consumer fashion magazines)






17. Carry merchandise from many manufacturers -Originally owned by manufacturers as a way to get rid of excess merchandise






18. Compare what is available from the competition






19. Television or computer shopping






20. Tells buyer dollar amount of purchases that can be made - Actual stock- planned stock






21. Place where sellers display sample goods and buyers survey and place orders for merchandise which will be delivered later






22. Where store execs are housed






23. Store owner - Specialized store buyer - Central buyer - Resident buyer






24. Responsible for a department/area






25. Leased department: rents space to an outside firm which runs the department (makeup counters) -In-store boutique






26. Mass - staples






27. Manufacturer sells the rights to retail the product - Franchise has the right to use the name and stock the merchandise - Example = Panera






28. These reach out and sell to - small fashion retailers in surrounding areas - serve as a wholesale selling facility for apparel producers - Better understanding of the local consumer






29. Additional service offered by resident buying offices- design staff of the buying office develops private label merchandise - Newest services






30. Sourcing - Logistics related to - importing - Managing information systems

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31. Market area - Assists specialized (central) buyer






32. Most aware of what is selling (bias)






33. Quantity of different items offered






34. Italian fashion - Knits - Shoes - Menswear






35. Combine supermarket - appliances - toys - drug store items - apparel - etc. - everything under one roof






36. Develops clothing for actors in plays - movies - and television






37. Chain






38. Run by private enterprises - members subscribe for a fee (e.g. Doneger Group)






39. 2nd largest leasing space available






40. Responsible for several areas






41. Completed once the estimated demand has been made - The merchandise plan is both by: Dollar or Merchandise (amount and quantity)






42. Largest portion of promotion budget (approx. 1.3% of sales) - Planning - writing - design - and scheduling of paid announcements






43. Germany - Spain - Eastern Block






44. Ads; focuses on business itself






45. Large number of resources centered in 7th Avenue area - Largest and most important domestically






46. Small area within a store for designers or popular manufacturers






47. Anticipating future needs - Interpreting consumer demand - Evaluating current sales






48. Located in market






49. Sales records - Sales people






50. Selling responsibilities