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Test your basic knowledge |
Fashion Merchandizing
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Subjects
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business-skills
,
industries
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
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Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Focus specifically on product
Paris (Global Fashion Centers)
Merchandise/Promotional (Advertising)
Market
Factors in Selecting a Resource (Buying
2. Offerings limited to geographical area - Vendor policies (Minimums) - Vendor services (On time shipments)
Resident Buyer
Image (Promotion)
Confined merchandis
Central Buyer (Path for Buyers)
3. Selling responsibilities
Image (Advertising)
Gross Margin Percentage (Dollar Merchandise Plan)
Specialized Store Buyer (Path for Buyers)
Department Store (Characteristics)
4. Image Merchandise/promotional -advertising agencies bid for client accounts
Costume Designe
Wholesale Warehouse Clubs (Specialty)
Two basic kinds of ratail advertising
Store Owner (Path for Buyers)
5. Money left to buy- when merchandise NEEDS to exceed merchandise available
OB
Dollar Merchandise Plan
Merchandisi
Factors in Selecting a Resource (Buying
6. Cotton Inc. - Wool Bureau
Advertising
Private Label
Resident Buyer (Path for Buyers)
Trade Associations (Sources)
7. Store open another facility in a different location - often in suburbs
Electronic Retailing (Non-store Retailing)
Branch (Classifications; Department Store
Twig (Classifications; Department Store)
OB
8. Completed once the estimated demand has been made - The merchandise plan is both by: Dollar or Merchandise (amount and quantity)
Independently Owed (Product Development Organizations)
Hypermarkets (Specialty
Promotio
Merchandise Assortment Planning
9. Manufacturer sells the rights to retail the product - Franchise has the right to use the name and stock the merchandise - Example = Panera
Merchandisi
DMM (Merchandising; Retail Store
Variety Store (Specialty)
Franchise
10. Merchandising - Buying - Product Development Organizations
Independently owned services
Independently Owed (Product Development Organizations)
Twig (Classifications; Department Store)
Sources of Information (Retail Merchandising)
11. Centrally located/organized with merchandising and buying in a central headquarters - Most of the separate stores look alike and carry the same merchandise - Example = Target
Merchandise/Promotional (Advertising)
Chain Store
Resident Buyer (Path for Buyers)
Store Owned Organizations (Product Development Organizations
12. Net sales- total merchandise costs (Allow for overhead taxes and profit)
Paths for Buyers
Gross Margin Percentage (Dollar Merchandise Plan)
Look at offerings and need out and refine their line
De
13. Current information on trends
OB
Reporting Services (Sources)
London (Global Fashion Centers)
Factors to be Considered in Editing (Buying)
14. Sales records - Sales people
Sources of Merchandise (Buying)
Resident Buyer (Path for Buyers)
Specialty Store
In-store Success (Sources
15. Responsible for establishing the store's image
Store Ownership Group
GMM (Merchandising; Retail Stores)
Tokyo (Global Fashion Centers
Publicity
16. Specialize in brand and designer name clothing at discounted prices
Image (Advertising)
Off-Price Store (Specialty)
Management Consultants (Consulting Services)
Advertising
17. Most aware of what is selling (bias)
Shortage (Dollar Merchandise Plan)
Vendors (Sources)
Specialized Store Buyer (Path for Buyers)
Discount Store (Specialty)
18. Price - Buying plans - What is selling - Needs of the consumer - Buyer completes order which is then approved by DMM
Specialized Store Buyer (Path for Buyers)
Factors to be Considered in Editing (Buying)
Discount Store (Specialty)
Store Owner (Path for Buyers)
19. Carry merchandise from many manufacturers -Originally owned by manufacturers as a way to get rid of excess merchandise
Wholesale Warehouse Clubs (Specialty)
Advertising
Factory Outlet (Specialty)
Milan (Global Fashion Centers)
20. Anticipating future needs - Interpreting consumer demand - Evaluating current sales
Minor Fashion Industries (Global Fashion Centers)
Look at offerings and need out and refine their line
Flagship (Classifications; Department Store)
Buyer (Retail Merchandising)
21. Offer merchandise at prices below recognized levels -Emphasis on self-service - limited services -Volume-oriented
Discount Store (Specialty)
Department Store (Characteristics)
Branch (Classifications; Department Store
Tokyo (Global Fashion Centers
22. Italian fashion - Knits - Shoes - Menswear
Hypermarkets (Specialty
Milan (Global Fashion Centers)
Turnover (Dollar Merchandise Plan)
Trade Publications (Sources)
23. Small operation
Wholesale Warehouse Clubs (Specialty)
Store Owner (Path for Buyers)
De
Store within a Store
24. Not paid for by the retailer and the retailer doesn't have control over what is said
Market
Publicity
Buyer (Merchandising; Retail Stores)
Central Buyer (Path for Buyers)
25. Regional center for bridal - evening wear
Using Resident Buying Offices (Sources)
Dallas
In-store Boutique
Specialized Store Buyer (Path for Buyers)
26. Shoplifting - internal theft - inaccurate records
Factory Outlet (Specialty)
Overbought
Shortage (Dollar Merchandise Plan)
Regional Marts
27. Larger orders may allow for...
De
Dallas
Lower prices
Los Angeles
28. Shopping the stores - Using resident buying offices - Vendors - Trade publications - Reporting services - Trade associations - Market research - In-store success
Sources of Information (Retail Merchandising)
New York (Market Centers)
Wholesale Warehouse Clubs (Specialty)
Store Owned Organizations (Product Development Organizations
29. Store that concentrates on a specific classification of merchandise - Often more clearly defined market - Broad and shallow assortment
Resident Buyer (Path for Buyers)
Product Development
Promotio
Specialty Store
30. Store's own label for career and casual sportswear; prices vary (better to moderate)
Dallas
Private Label
Sources of Information (Retail Merchandising)
Elements of Dollar Merchandize Plan
31. 2nd largest leasing space available
Management Consultants (Consulting Services)
Los Angeles
Paths for Buyers
Hypermarkets (Specialty
32. Additional service offered by resident buying offices- design staff of the buying office develops private label merchandise - Newest services
Product Development
Promotio
Reporting Services (Sources)
Catalog/Mail Order (Non-store Retai
33. Some sample will be altered - To show merchandise in best possible way to accessorize it the way they intended it to be and sometimes on models - Opportunity to develop PR
DMM (Merchandising; Retail Store
Variety Store (Specialty)
Some samples may never be mass produced
Minor Fashion Industries (Global Fashion Centers)
34. Television or computer shopping
Hypermarkets (Specialty
Advertising
Factory Outlet (Specialty)
Electronic Retailing (Non-store Retailing)
35. Large number of resources centered in 7th Avenue area - Largest and most important domestically
New York (Market Centers)
Department Store (Characteristics)
Elements of Dollar Merchandize Plan
Twig (Classifications; Department Store)
36. Develops clothing for actors in plays - movies - and television
Buyer (Retail Merchandising)
GMM (Merchandising; Retail Stores)
Costume Designe
Discount Store (Specialty)
37. To actually see the merchandise and judge how it will look in store - To find new resources for merchandise - Stores will always carry some traditional vendors But are constantly seeking new sources - Talk to other and get a feel for the trends and
Private Label
Buyers Attend Market
Twig (Classifications; Department Store)
Reporting Services (Sources)
38. Located in market
Factors to be Considered in Editing (Buying)
Using Resident Buying Offices (Sources)
Product Development
Merchandise Assortment Planning
39. Small area within a store for designers or popular manufacturers
Discount Store (Specialty)
Department Store (Characteristics)
Trade Publications (Sources)
In-store Boutique
40. Pay a fee for what are supposed to be wholesale prices
Shortage (Dollar Merchandise Plan)
Wholesale Warehouse Clubs (Specialty)
Factory Outlet (Specialty)
Business Consultant's Services
41. People who shop for clients
Overbought
Costume Designe
Regional Marts
Personal Shopper
42. Order from catalog and pick up immediately
Catalog Showroom (Specialty)
Promotio
Off-Price Store (Specialty)
Market
43. Menswear
Regional Marts
London (Global Fashion Centers)
Variety Store (Specialty)
Resident Buyer (Path for Buyers)
44. Stores are part of an ownership group - Corporation owns a number of autonomously operated retail organizations
Dallas
Store Ownership Group
Lower prices
Management Consultants (Consulting Services)
45. Largest portion of promotion budget (approx. 1.3% of sales) - Planning - writing - design - and scheduling of paid announcements
Limitations of regional marts
Product Development
Factors in Selecting a Resource (Buying
Advertising
46. WWD - DNR - stores (consumer fashion magazines)
Store within a Store
Product Development
Trade Publications (Sources)
Stylist
47. Focuses on management and market research
Management Consultants (Consulting Services)
Elements of Dollar Merchandize Plan
Dallas
Advertising
48. Chain
Buyer (Retail Merchandising)
Central Buyer (Path for Buyers)
Hypermarkets (Specialty
Sources of Information (Retail Merchandising)
49. Departments are managed separately - Separate buyers for each department - Extra customer services - Checkout in each department
Department Store (Characteristics)
Twig (Classifications; Department Store)
Market Wee
Market
50. Small specialized store of a department store
In-store Boutique
Twig (Classifications; Department Store)
Sources of Information (Retail Merchandising)
Overbought
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