Test your basic knowledge |

Fashion Merchandizing

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Menswear






2. Manufacturers Attend Market to...






3. Italian fashion - Knits - Shoes - Menswear






4. Departments are managed separately - Separate buyers for each department - Extra customer services - Checkout in each department






5. Responsible for establishing the store's image






6. Completed once the estimated demand has been made - The merchandise plan is both by: Dollar or Merchandise (amount and quantity)






7. Merchandising offerings - Appropriate for customers






8. Typically 6 months prior to season






9. Conduct own research






10. Carry merchandise from many manufacturers -Originally owned by manufacturers as a way to get rid of excess merchandise






11. Leased department: rents space to an outside firm which runs the department (makeup counters) -In-store boutique






12. Large number of resources centered in 7th Avenue area - Largest and most important domestically






13. Small specialized store of a department store






14. WWD - DNR - stores (consumer fashion magazines)






15. Figure that tells the frequency with which the stock has been sold and replaced - Goal: increase turn = keep merchandise moving






16. Responsible for a department/area






17. Order from catalog and pick up immediately






18. Money left to buy- when merchandise NEEDS to exceed merchandise available






19. Quantity of different items offered






20. Door-to-door or house parties






21. When merchandise (inventory and ordered) is GREATER than need






22. Run by private enterprises - members subscribe for a fee (e.g. Doneger Group)






23. Market area - Assists specialized (central) buyer






24. Specialize in brand and designer name clothing at discounted prices






25. Market trips - Sales reps wh - visit buyer - Catalogs - Resident buying offices - Store-owned resources






26. Focuses on management and market research






27. Image Merchandise/promotional -advertising agencies bid for client accounts






28. People who shop for clients






29. Develops clothing for actors in plays - movies - and television






30. Focuses on the business itself






31. Centrally located/organized with merchandising and buying in a central headquarters - Most of the separate stores look alike and carry the same merchandise - Example = Target






32. Combine supermarket - appliances - toys - drug store items - apparel - etc. - everything under one roof






33. Offerings limited to geographical area - Vendor policies (Minimums) - Vendor services (On time shipments)






34. Merchandising - Buying - Product Development Organizations






35. Place where sellers display sample goods and buyers survey and place orders for merchandise which will be delivered later






36. These reach out and sell to - small fashion retailers in surrounding areas - serve as a wholesale selling facility for apparel producers - Better understanding of the local consumer






37. Store owner - Specialized store buyer - Central buyer - Resident buyer






38. Television or computer shopping






39. Additional service offered by resident buying offices- design staff of the buying office develops private label merchandise - Newest services






40. Discounts for early payment - Any discounts available (special buys) - Delivery agreements (especially when goods change ownership) - Services (co-op advertising)






41. Located in market






42. Anticipating future needs - Interpreting consumer demand - Evaluating current sales






43. Creates fashion looks for magazine phot - shoots - company catalogs - etc.






44. Screens the market for the store buyer (represents the buyer) - Group buying- allows for lower prices due to volume buying - Assist with private label- product development sourcing - Assist with foreign buying






45. To actually see the merchandise and judge how it will look in store - To find new resources for merchandise - Stores will always carry some traditional vendors But are constantly seeking new sources - Talk to other and get a feel for the trends and






46. Ads; focuses on business itself






47. Store's own label for career and casual sportswear; prices vary (better to moderate)






48. Store that concentrates on a specific classification of merchandise - Often more clearly defined market - Broad and shallow assortment






49. Number of different items offered






50. Compare what is available from the competition