Test your basic knowledge |

Fashion Merchandizing

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Sales records - Sales people






2. Focuses on the business itself






3. Place where sellers display sample goods and buyers survey and place orders for merchandise which will be delivered later






4. Develops clothing for actors in plays - movies - and television






5. Offer merchandise at prices below recognized levels -Emphasis on self-service - limited services -Volume-oriented






6. Sometimes called the 6 month plan - Balances planned stock and planned sales in dollars - Previous 6 months plan is used as a guideline






7. Creates fashion looks for magazine phot - shoots - company catalogs - etc.






8. Mass - staples






9. Manufacturer sells the rights to retail the product - Franchise has the right to use the name and stock the merchandise - Example = Panera






10. Most aware of what is selling (bias)






11. Responsible for a department/area






12. Specialize in brand and designer name clothing at discounted prices






13. Image Merchandise/promotional -advertising agencies bid for client accounts






14. Shoplifting - internal theft - inaccurate records






15. Run by private enterprises - members subscribe for a fee (e.g. Doneger Group)






16. Screens the market for the store buyer (represents the buyer) - Group buying- allows for lower prices due to volume buying - Assist with private label- product development sourcing - Assist with foreign buying






17. Larger orders may allow for...






18. Additional service offered by resident buying offices- design staff of the buying office develops private label merchandise - Newest services






19. Conduct own research






20. Selling responsibilities






21. Variety of low priced merchandise






22. Largest portion of promotion budget (approx. 1.3% of sales) - Planning - writing - design - and scheduling of paid announcements






23. Focuses on management and market research






24. Centrally located/organized with merchandising and buying in a central headquarters - Most of the separate stores look alike and carry the same merchandise - Example = Target






25. Regional center for bridal - evening wear






26. Television or computer shopping






27. Must be selected for membership - All couture houses do custom dressmaking but also have ready-to-wear line






28. Cotton Inc. - Wool Bureau






29. Some sample will be altered - To show merchandise in best possible way to accessorize it the way they intended it to be and sometimes on models - Opportunity to develop PR






30. Manufacturers Attend Market to...






31. People who shop for clients






32. Quantity of different items offered






33. Carry merchandise from many manufacturers -Originally owned by manufacturers as a way to get rid of excess merchandise






34. Completed once the estimated demand has been made - The merchandise plan is both by: Dollar or Merchandise (amount and quantity)






35. Menswear






36. Customer makes choices out of a catalog and places order by phone - mail - or at a facility






37. Store open another facility in a different location - often in suburbs






38. Focuses on a particular item or product






39. Small specialized store of a department store






40. Small operation






41. Combine supermarket - appliances - toys - drug store items - apparel - etc. - everything under one roof






42. Management consultants - Technical consultants - Import and export consultants






43. These reach out and sell to - small fashion retailers in surrounding areas - serve as a wholesale selling facility for apparel producers - Better understanding of the local consumer






44. Responsible for establishing the store's image






45. Responsible for several areas






46. Shopping the stores - Using resident buying offices - Vendors - Trade publications - Reporting services - Trade associations - Market research - In-store success






47. Figure that tells the frequency with which the stock has been sold and replaced - Goal: increase turn = keep merchandise moving






48. Leased department: rents space to an outside firm which runs the department (makeup counters) -In-store boutique






49. Stores are part of an ownership group - Corporation owns a number of autonomously operated retail organizations






50. Ads; focuses on business itself