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Test your basic knowledge |
Fashion Merchandizing
Start Test
Study First
Subjects
:
business-skills
,
industries
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Menswear
London (Global Fashion Centers)
Minor Fashion Industries (Global Fashion Centers)
Image (Advertising)
Direct Selling (Non-store Retailing)
2. Manufacturers Attend Market to...
Buyer (Merchandising; Retail Stores)
Advertising
Discount Store (Specialty)
Look at offerings and need out and refine their line
3. Italian fashion - Knits - Shoes - Menswear
Catalog Showroom (Specialty)
Milan (Global Fashion Centers)
Discount Store (Specialty)
Sources of Information (Retail Merchandising)
4. Departments are managed separately - Separate buyers for each department - Extra customer services - Checkout in each department
Stylist
Terms to be Negotiated (Buying)
In-store Boutique
Department Store (Characteristics)
5. Responsible for establishing the store's image
De
Sources of Information (Retail Merchandising)
Broad-based Business Consulting Services
GMM (Merchandising; Retail Stores)
6. Completed once the estimated demand has been made - The merchandise plan is both by: Dollar or Merchandise (amount and quantity)
Business Consultant's Services
Chain Store
Merchandise Assortment Planning
Costume Designe
7. Merchandising offerings - Appropriate for customers
Franchise
Market
Merchandisi
Factors in Selecting a Resource (Buying
8. Typically 6 months prior to season
Merchandisi
Market Wee
Market
Promotio
9. Conduct own research
Market Research (Sources)
Advertising
Broad-based Business Consulting Services
Electronic Retailing (Non-store Retailing)
10. Carry merchandise from many manufacturers -Originally owned by manufacturers as a way to get rid of excess merchandise
Off-Price Store (Specialty)
Advertising
New York (Market Centers)
Factory Outlet (Specialty)
11. Leased department: rents space to an outside firm which runs the department (makeup counters) -In-store boutique
Resident Buyer (Path for Buyers)
Vendors (Sources)
Store within a Store
Dallas
12. Large number of resources centered in 7th Avenue area - Largest and most important domestically
Market
New York (Market Centers)
Tokyo (Global Fashion Centers
Look at offerings and need out and refine their line
13. Small specialized store of a department store
Dollar Merchandise Plan
Twig (Classifications; Department Store)
Store within a Store
Direct Selling (Non-store Retailing)
14. WWD - DNR - stores (consumer fashion magazines)
Chain Store
Promotio
Image (Advertising)
Trade Publications (Sources)
15. Figure that tells the frequency with which the stock has been sold and replaced - Goal: increase turn = keep merchandise moving
Broad-based Business Consulting Services
Turnover (Dollar Merchandise Plan)
Branch (Classifications; Department Store
Central Buyer (Path for Buyers)
16. Responsible for a department/area
De
Minor Fashion Industries (Global Fashion Centers)
Buyer (Merchandising; Retail Stores)
Publicity
17. Order from catalog and pick up immediately
Tokyo (Global Fashion Centers
Franchise
In-store Success (Sources
Catalog Showroom (Specialty)
18. Money left to buy- when merchandise NEEDS to exceed merchandise available
Stylist
OB
London (Global Fashion Centers)
Flagship (Classifications; Department Store)
19. Quantity of different items offered
De
Gross Margin Percentage (Dollar Merchandise Plan)
Milan (Global Fashion Centers)
Shortage (Dollar Merchandise Plan)
20. Door-to-door or house parties
Merchandise/Promotional (Advertising)
Direct Selling (Non-store Retailing)
Store Ownership Group
Sources of Information (Retail Merchandising)
21. When merchandise (inventory and ordered) is GREATER than need
Overbought
Specialized Store Buyer (Path for Buyers)
Catalog/Mail Order (Non-store Retai
Los Angeles
22. Run by private enterprises - members subscribe for a fee (e.g. Doneger Group)
Independently Owed (Product Development Organizations)
Vendors (Sources)
New York (Market Centers)
Personal Shopper
23. Market area - Assists specialized (central) buyer
Independently Owed (Product Development Organizations)
Confined merchandis
Turnover (Dollar Merchandise Plan)
Resident Buyer (Path for Buyers)
24. Specialize in brand and designer name clothing at discounted prices
Open-to-buy (Dollar Merchandise Plan)
Electronic Retailing (Non-store Retailing)
Gross Margin Percentage (Dollar Merchandise Plan)
Off-Price Store (Specialty)
25. Market trips - Sales reps wh - visit buyer - Catalogs - Resident buying offices - Store-owned resources
De
Sources of Merchandise (Buying)
Costume Designe
Catalog Showroom (Specialty)
26. Focuses on management and market research
Catalog/Mail Order (Non-store Retai
Management Consultants (Consulting Services)
Trade Associations (Sources)
London (Global Fashion Centers)
27. Image Merchandise/promotional -advertising agencies bid for client accounts
Paris (Global Fashion Centers)
New York (Market Centers)
Store Owned Organizations (Product Development Organizations
Two basic kinds of ratail advertising
28. People who shop for clients
Personal Shopper
Merchandisi
Vendors (Sources)
OB
29. Develops clothing for actors in plays - movies - and television
Catalog/Mail Order (Non-store Retai
Look at offerings and need out and refine their line
Independently Owed (Product Development Organizations)
Costume Designe
30. Focuses on the business itself
Sources of Information (Retail Merchandising)
Store Ownership Group
Independently Owed (Product Development Organizations)
Image (Promotion)
31. Centrally located/organized with merchandising and buying in a central headquarters - Most of the separate stores look alike and carry the same merchandise - Example = Target
In-store Success (Sources
Paris (Global Fashion Centers)
Chain Store
Los Angeles
32. Combine supermarket - appliances - toys - drug store items - apparel - etc. - everything under one roof
Trade Publications (Sources)
Hypermarkets (Specialty
Off-Price Store (Specialty)
Open-to-buy (Dollar Merchandise Plan)
33. Offerings limited to geographical area - Vendor policies (Minimums) - Vendor services (On time shipments)
Dallas
Trade Publications (Sources)
Product Development
Confined merchandis
34. Merchandising - Buying - Product Development Organizations
Independently owned services
Dallas
Buyer (Retail Merchandising)
Shortage (Dollar Merchandise Plan)
35. Place where sellers display sample goods and buyers survey and place orders for merchandise which will be delivered later
Market
Factors to be Considered in Editing (Buying)
Terms to be Negotiated (Buying)
Merchandise Assortment Planning
36. These reach out and sell to - small fashion retailers in surrounding areas - serve as a wholesale selling facility for apparel producers - Better understanding of the local consumer
Paris (Global Fashion Centers)
GMM (Merchandising; Retail Stores)
Gross Margin Percentage (Dollar Merchandise Plan)
Regional Marts
37. Store owner - Specialized store buyer - Central buyer - Resident buyer
Management Consultants (Consulting Services)
Shortage (Dollar Merchandise Plan)
Paths for Buyers
Trade Associations (Sources)
38. Television or computer shopping
Electronic Retailing (Non-store Retailing)
Direct Selling (Non-store Retailing)
Merchandise/Promotional (Advertising)
Management Consultants (Consulting Services)
39. Additional service offered by resident buying offices- design staff of the buying office develops private label merchandise - Newest services
Trade Publications (Sources)
Branch (Classifications; Department Store
Terms to be Negotiated (Buying)
Product Development
40. Discounts for early payment - Any discounts available (special buys) - Delivery agreements (especially when goods change ownership) - Services (co-op advertising)
OB
Terms to be Negotiated (Buying)
Independently Owed (Product Development Organizations)
Electronic Retailing (Non-store Retailing)
41. Located in market
New York (Market Centers)
Personal Shopper
Buyers Attend Market
Using Resident Buying Offices (Sources)
42. Anticipating future needs - Interpreting consumer demand - Evaluating current sales
Variety Store (Specialty)
Factory Outlet (Specialty)
Buyer (Retail Merchandising)
Department Store (Characteristics)
43. Creates fashion looks for magazine phot - shoots - company catalogs - etc.
Resident Buyer
Stylist
Image (Advertising)
Limitations of regional marts
44. Screens the market for the store buyer (represents the buyer) - Group buying- allows for lower prices due to volume buying - Assist with private label- product development sourcing - Assist with foreign buying
Direct Selling (Non-store Retailing)
Dollar Merchandise Plan
Resident Buyer
Minor Fashion Industries (Global Fashion Centers)
45. To actually see the merchandise and judge how it will look in store - To find new resources for merchandise - Stores will always carry some traditional vendors But are constantly seeking new sources - Talk to other and get a feel for the trends and
Business Consultant's Services
Buyers Attend Market
Paris (Global Fashion Centers)
Wholesale Warehouse Clubs (Specialty)
46. Ads; focuses on business itself
Reporting Services (Sources)
Image (Advertising)
Broad-based Business Consulting Services
In-store Success (Sources
47. Store's own label for career and casual sportswear; prices vary (better to moderate)
OB
Paris (Global Fashion Centers)
Factors to be Considered in Editing (Buying)
Private Label
48. Store that concentrates on a specific classification of merchandise - Often more clearly defined market - Broad and shallow assortment
Buyers Attend Market
Regional Marts
Market
Specialty Store
49. Number of different items offered
Independently owned services
Breadt
Electronic Retailing (Non-store Retailing)
Buyers Attend Market
50. Compare what is available from the competition
Shopping the Stores (Sources)
Branch (Classifications; Department Store
Discount Store (Specialty)
Two basic kinds of ratail advertising