Test your basic knowledge |

Fashion Merchandizing

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. People who shop for clients






2. Italian fashion - Knits - Shoes - Menswear






3. Serves as group of stores - membership is by invitation only (e.g. Associated Merchandising Corporation)






4. Typically 6 months prior to season






5. Shopping the stores - Using resident buying offices - Vendors - Trade publications - Reporting services - Trade associations - Market research - In-store success






6. Quantity of different items offered






7. Ads; focuses on business itself






8. Responsible for a department/area






9. Specialize in brand and designer name clothing at discounted prices






10. Sometimes called the 6 month plan - Balances planned stock and planned sales in dollars - Previous 6 months plan is used as a guideline






11. Additional service offered by resident buying offices- design staff of the buying office develops private label merchandise - Newest services






12. Mass - staples






13. Order from catalog and pick up immediately






14. Manufacturers Attend Market to...






15. Some sample will be altered - To show merchandise in best possible way to accessorize it the way they intended it to be and sometimes on models - Opportunity to develop PR






16. Manufacturer sells the rights to retail the product - Franchise has the right to use the name and stock the merchandise - Example = Panera






17. Shoplifting - internal theft - inaccurate records






18. To actually see the merchandise and judge how it will look in store - To find new resources for merchandise - Stores will always carry some traditional vendors But are constantly seeking new sources - Talk to other and get a feel for the trends and






19. Store that concentrates on a specific classification of merchandise - Often more clearly defined market - Broad and shallow assortment






20. Focuses on management and market research






21. Large number of resources centered in 7th Avenue area - Largest and most important domestically






22. Market trips - Sales reps wh - visit buyer - Catalogs - Resident buying offices - Store-owned resources






23. These reach out and sell to - small fashion retailers in surrounding areas - serve as a wholesale selling facility for apparel producers - Better understanding of the local consumer






24. Where store execs are housed






25. Located in market






26. Combine supermarket - appliances - toys - drug store items - apparel - etc. - everything under one roof






27. Completed once the estimated demand has been made - The merchandise plan is both by: Dollar or Merchandise (amount and quantity)






28. Merchandising offerings - Appropriate for customers






29. Cotton Inc. - Wool Bureau






30. Image Merchandise/promotional -advertising agencies bid for client accounts






31. Door-to-door or house parties






32. Offer merchandise at prices below recognized levels -Emphasis on self-service - limited services -Volume-oriented






33. Customer makes choices out of a catalog and places order by phone - mail - or at a facility






34. Responsible for establishing the store's image






35. Focus specifically on product






36. Store owner - Specialized store buyer - Central buyer - Resident buyer






37. Store's own label for career and casual sportswear; prices vary (better to moderate)






38. Menswear






39. When merchandise (inventory and ordered) is GREATER than need






40. Store open another facility in a different location - often in suburbs






41. Carry merchandise from many manufacturers -Originally owned by manufacturers as a way to get rid of excess merchandise






42. Departments are managed separately - Separate buyers for each department - Extra customer services - Checkout in each department






43. Anticipating future needs - Interpreting consumer demand - Evaluating current sales






44. Merchandising - Buying - Product Development Organizations






45. Selling responsibilities






46. Focuses on a particular item or product






47. Money left to buy- when merchandise NEEDS to exceed merchandise available






48. Must be selected for membership - All couture houses do custom dressmaking but also have ready-to-wear line






49. Germany - Spain - Eastern Block






50. 2nd largest leasing space available