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Test your basic knowledge |
Fashion Merchandizing
Start Test
Study First
Subjects
:
business-skills
,
industries
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Store that concentrates on a specific classification of merchandise - Often more clearly defined market - Broad and shallow assortment
Store Owner (Path for Buyers)
Regional Marts
Market Wee
Specialty Store
2. Current information on trends
Buyer (Merchandising; Retail Stores)
Reporting Services (Sources)
New York (Market Centers)
Minor Fashion Industries (Global Fashion Centers)
3. Most aware of what is selling (bias)
Vendors (Sources)
Market Research (Sources)
Buyer (Retail Merchandising)
Factory Outlet (Specialty)
4. Television or computer shopping
Los Angeles
Merchandise Assortment Planning
Electronic Retailing (Non-store Retailing)
New York (Market Centers)
5. Merchandising - Buying - Product Development Organizations
Vendors (Sources)
Dollar Merchandise Plan
OB
Independently owned services
6. People who shop for clients
Personal Shopper
Franchise
Private Label
Trade Associations (Sources)
7. Store open another facility in a different location - often in suburbs
Confined merchandis
Stylist
Store Owner (Path for Buyers)
Branch (Classifications; Department Store
8. Leased department: rents space to an outside firm which runs the department (makeup counters) -In-store boutique
Broad-based Business Consulting Services
Wholesale Warehouse Clubs (Specialty)
Elements of Dollar Merchandize Plan
Store within a Store
9. Price - Buying plans - What is selling - Needs of the consumer - Buyer completes order which is then approved by DMM
Buyer (Merchandising; Retail Stores)
Buyers Attend Market
Factors to be Considered in Editing (Buying)
Product Development
10. Departments are managed separately - Separate buyers for each department - Extra customer services - Checkout in each department
Store Owned Organizations (Product Development Organizations
Department Store (Characteristics)
Shopping the Stores (Sources)
Regional Marts
11. Planned sales - Planned stock - Turnover - Average stock - Planned purchases - Shortage - Gross margin percentage - Open-to-buy
New York (Market Centers)
Elements of Dollar Merchandize Plan
Twig (Classifications; Department Store)
Publicity
12. Largest portion of promotion budget (approx. 1.3% of sales) - Planning - writing - design - and scheduling of paid announcements
Shortage (Dollar Merchandise Plan)
Broad-based Business Consulting Services
Advertising
Lower prices
13. Mass - staples
Store Owned Organizations (Product Development Organizations
GMM (Merchandising; Retail Stores)
Tokyo (Global Fashion Centers
Minor Fashion Industries (Global Fashion Centers)
14. Sometimes called the 6 month plan - Balances planned stock and planned sales in dollars - Previous 6 months plan is used as a guideline
London (Global Fashion Centers)
Dollar Merchandise Plan
Specialized Store Buyer (Path for Buyers)
Market Research (Sources)
15. Figure that tells the frequency with which the stock has been sold and replaced - Goal: increase turn = keep merchandise moving
Buyer (Retail Merchandising)
Discount Store (Specialty)
Factors to be Considered in Editing (Buying)
Turnover (Dollar Merchandise Plan)
16. Compare what is available from the competition
Shopping the Stores (Sources)
Personal Shopper
Breadt
Buyer (Merchandising; Retail Stores)
17. Merchandising offerings - Appropriate for customers
Factors in Selecting a Resource (Buying
Regional Marts
Factors to be Considered in Editing (Buying)
Milan (Global Fashion Centers)
18. Focuses on management and market research
Management Consultants (Consulting Services)
Product Development
In-store Boutique
Resident Buyer
19. Shopping the stores - Using resident buying offices - Vendors - Trade publications - Reporting services - Trade associations - Market research - In-store success
Sources of Information (Retail Merchandising)
Merchandise/Promotional (Advertising)
Trade Publications (Sources)
Stylist
20. Market trips - Sales reps wh - visit buyer - Catalogs - Resident buying offices - Store-owned resources
Franchise
Sources of Merchandise (Buying)
Stylist
Shopping the Stores (Sources)
21. WWD - DNR - stores (consumer fashion magazines)
Trade Publications (Sources)
Gross Margin Percentage (Dollar Merchandise Plan)
Dallas
Product Development
22. Customer makes choices out of a catalog and places order by phone - mail - or at a facility
In-store Success (Sources
Catalog/Mail Order (Non-store Retai
Business Consultant's Services
Stylist
23. When merchandise (inventory and ordered) is GREATER than need
Overbought
Private Label
Independently owned services
Using Resident Buying Offices (Sources)
24. Conduct own research
Central Buyer (Path for Buyers)
Paris (Global Fashion Centers)
Look at offerings and need out and refine their line
Market Research (Sources)
25. Number of different items offered
Merchandise/Promotional (Advertising)
Direct Selling (Non-store Retailing)
Breadt
Trade Associations (Sources)
26. Specialize in brand and designer name clothing at discounted prices
Off-Price Store (Specialty)
New York (Market Centers)
In-store Success (Sources
Independently Owed (Product Development Organizations)
27. Located in market
Store Owner (Path for Buyers)
Factors in Selecting a Resource (Buying
Regional Marts
Using Resident Buying Offices (Sources)
28. Creates fashion looks for magazine phot - shoots - company catalogs - etc.
Image (Advertising)
Sources of Merchandise (Buying)
Stylist
Private Label
29. Focuses on the business itself
Flagship (Classifications; Department Store)
Shortage (Dollar Merchandise Plan)
Image (Promotion)
Breadt
30. Money left to buy- when merchandise NEEDS to exceed merchandise available
Reporting Services (Sources)
Breadt
Shopping the Stores (Sources)
OB
31. Offerings limited to geographical area - Vendor policies (Minimums) - Vendor services (On time shipments)
Confined merchandis
Franchise
Store Ownership Group
Minor Fashion Industries (Global Fashion Centers)
32. Responsible for several areas
Limitations of regional marts
Confined merchandis
DMM (Merchandising; Retail Store
Independently owned services
33. Door-to-door or house parties
Wholesale Warehouse Clubs (Specialty)
Direct Selling (Non-store Retailing)
Promotio
Merchandise Assortment Planning
34. Develops clothing for actors in plays - movies - and television
Store Owned Organizations (Product Development Organizations
Costume Designe
Direct Selling (Non-store Retailing)
Breadt
35. Buying - selling - and planning of merchandise
Merchandisi
Trade Associations (Sources)
Market
OB
36. Larger orders may allow for...
Independently Owed (Product Development Organizations)
DMM (Merchandising; Retail Store
Lower prices
Specialty Store
37. Not paid for by the retailer and the retailer doesn't have control over what is said
Management Consultants (Consulting Services)
Tokyo (Global Fashion Centers
Publicity
Lower prices
38. Focuses on a particular item or product
Trade Associations (Sources)
Promotio
Department Store (Characteristics)
Vendors (Sources)
39. To actually see the merchandise and judge how it will look in store - To find new resources for merchandise - Stores will always carry some traditional vendors But are constantly seeking new sources - Talk to other and get a feel for the trends and
Electronic Retailing (Non-store Retailing)
Buyers Attend Market
In-store Success (Sources
Product Development
40. These reach out and sell to - small fashion retailers in surrounding areas - serve as a wholesale selling facility for apparel producers - Better understanding of the local consumer
Regional Marts
Terms to be Negotiated (Buying)
Market Research (Sources)
Buyer (Merchandising; Retail Stores)
41. Additional service offered by resident buying offices- design staff of the buying office develops private label merchandise - Newest services
In-store Success (Sources
Promotio
Paths for Buyers
Product Development
42. Small operation
Sources of Information (Retail Merchandising)
Resident Buyer
Elements of Dollar Merchandize Plan
Store Owner (Path for Buyers)
43. Must be selected for membership - All couture houses do custom dressmaking but also have ready-to-wear line
Sources of Merchandise (Buying)
Shortage (Dollar Merchandise Plan)
Wholesale Warehouse Clubs (Specialty)
Paris (Global Fashion Centers)
44. Image Merchandise/promotional -advertising agencies bid for client accounts
Two basic kinds of ratail advertising
De
Market
Specialized Store Buyer (Path for Buyers)
45. Tells buyer dollar amount of purchases that can be made - Actual stock- planned stock
Vendors (Sources)
Paris (Global Fashion Centers)
DMM (Merchandising; Retail Store
Open-to-buy (Dollar Merchandise Plan)
46. Cotton Inc. - Wool Bureau
Buyer (Retail Merchandising)
Trade Associations (Sources)
Off-Price Store (Specialty)
Store within a Store
47. Where store execs are housed
Store within a Store
Buyer (Retail Merchandising)
Flagship (Classifications; Department Store)
Buyer (Merchandising; Retail Stores)
48. Combine supermarket - appliances - toys - drug store items - apparel - etc. - everything under one roof
Hypermarkets (Specialty
Shopping the Stores (Sources)
Elements of Dollar Merchandize Plan
Look at offerings and need out and refine their line
49. Stores are part of an ownership group - Corporation owns a number of autonomously operated retail organizations
Branch (Classifications; Department Store
Independently Owed (Product Development Organizations)
Image (Promotion)
Store Ownership Group
50. Carry merchandise from many manufacturers -Originally owned by manufacturers as a way to get rid of excess merchandise
Factory Outlet (Specialty)
GMM (Merchandising; Retail Stores)
Look at offerings and need out and refine their line
De