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Fashion Merchandizing

  • Answer 50 questions in 15 minutes.
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  • Match each statement with the correct term.
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This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. These reach out and sell to - small fashion retailers in surrounding areas - serve as a wholesale selling facility for apparel producers - Better understanding of the local consumer

2. Additional service offered by resident buying offices- design staff of the buying office develops private label merchandise - Newest services

3. Order from catalog and pick up immediately

4. Tells buyer dollar amount of purchases that can be made - Actual stock- planned stock

5. Customer makes choices out of a catalog and places order by phone - mail - or at a facility

6. Combine supermarket - appliances - toys - drug store items - apparel - etc. - everything under one roof

7. Store that concentrates on a specific classification of merchandise - Often more clearly defined market - Broad and shallow assortment

8. Small specialized store of a department store

9. Manufacturer sells the rights to retail the product - Franchise has the right to use the name and stock the merchandise - Example = Panera

10. Store's own label for career and casual sportswear; prices vary (better to moderate)

11. Buying - selling - and planning of merchandise

12. Small operation

13. Merchandising - Buying - Product Development Organizations

14. Creates fashion looks for magazine phot - shoots - company catalogs - etc.

15. Italian fashion - Knits - Shoes - Menswear

16. Small area within a store for designers or popular manufacturers

17. Manufacturers may not always produce everything they show in regional market (even if orders have been placed) - May not have many new manufacturers

18. Stores are part of an ownership group - Corporation owns a number of autonomously operated retail organizations

19. Focuses on management and market research

20. Conduct own research

21. Most aware of what is selling (bias)

22. Discounts for early payment - Any discounts available (special buys) - Delivery agreements (especially when goods change ownership) - Services (co-op advertising)

23. WWD - DNR - stores (consumer fashion magazines)

24. Develops clothing for actors in plays - movies - and television

25. Number of different items offered

26. Pay a fee for what are supposed to be wholesale prices

27. Net sales- total merchandise costs (Allow for overhead taxes and profit)

28. Sourcing - Logistics related to - importing - Managing information systems

29. Door-to-door or house parties

30. Focus specifically on product

31. Market area - Assists specialized (central) buyer

32. Germany - Spain - Eastern Block

33. Ads; focuses on business itself

34. Quantity of different items offered

35. Where store execs are housed

36. Carry merchandise from many manufacturers -Originally owned by manufacturers as a way to get rid of excess merchandise

37. Offer merchandise at prices below recognized levels -Emphasis on self-service - limited services -Volume-oriented

38. Shoplifting - internal theft - inaccurate records

39. Must be selected for membership - All couture houses do custom dressmaking but also have ready-to-wear line

40. Shopping the stores - Using resident buying offices - Vendors - Trade publications - Reporting services - Trade associations - Market research - In-store success

41. Image Merchandise/promotional -advertising agencies bid for client accounts

42. Sales records - Sales people

43. Current information on trends

44. Focuses on a particular item or product

45. People who shop for clients

46. Anticipating future needs - Interpreting consumer demand - Evaluating current sales

47. Completed once the estimated demand has been made - The merchandise plan is both by: Dollar or Merchandise (amount and quantity)

48. Not paid for by the retailer and the retailer doesn't have control over what is said

49. Specialize in brand and designer name clothing at discounted prices

50. Price - Buying plans - What is selling - Needs of the consumer - Buyer completes order which is then approved by DMM