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Test your basic knowledge |
Fashion Merchandizing
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Subjects
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business-skills
,
industries
Instructions:
Answer 50 questions in 15 minutes.
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study here
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Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Mass - staples
Tokyo (Global Fashion Centers
In-store Success (Sources
Personal Shopper
Independently owned services
2. Screens the market for the store buyer (represents the buyer) - Group buying- allows for lower prices due to volume buying - Assist with private label- product development sourcing - Assist with foreign buying
Trade Associations (Sources)
Franchise
Resident Buyer
Sources of Merchandise (Buying)
3. Germany - Spain - Eastern Block
Minor Fashion Industries (Global Fashion Centers)
Factors in Selecting a Resource (Buying
Sources of Information (Retail Merchandising)
Buyer (Retail Merchandising)
4. Completed once the estimated demand has been made - The merchandise plan is both by: Dollar or Merchandise (amount and quantity)
Management Consultants (Consulting Services)
Sources of Merchandise (Buying)
Buyer (Merchandising; Retail Stores)
Merchandise Assortment Planning
5. Customer makes choices out of a catalog and places order by phone - mail - or at a facility
Factors in Selecting a Resource (Buying
Catalog/Mail Order (Non-store Retai
Image (Advertising)
Image (Promotion)
6. To actually see the merchandise and judge how it will look in store - To find new resources for merchandise - Stores will always carry some traditional vendors But are constantly seeking new sources - Talk to other and get a feel for the trends and
Trade Associations (Sources)
Buyers Attend Market
Open-to-buy (Dollar Merchandise Plan)
De
7. Money left to buy- when merchandise NEEDS to exceed merchandise available
Twig (Classifications; Department Store)
Milan (Global Fashion Centers)
Dallas
OB
8. Discounts for early payment - Any discounts available (special buys) - Delivery agreements (especially when goods change ownership) - Services (co-op advertising)
Department Store (Characteristics)
Store Owner (Path for Buyers)
Terms to be Negotiated (Buying)
Buyers Attend Market
9. Market area - Assists specialized (central) buyer
Resident Buyer (Path for Buyers)
Electronic Retailing (Non-store Retailing)
Merchandise Assortment Planning
Private Label
10. Conduct own research
Market Research (Sources)
Trade Publications (Sources)
Product Development
Factory Outlet (Specialty)
11. Current information on trends
Milan (Global Fashion Centers)
Market Wee
Market Research (Sources)
Reporting Services (Sources)
12. Selling responsibilities
Specialty Store
Specialized Store Buyer (Path for Buyers)
Resident Buyer (Path for Buyers)
Milan (Global Fashion Centers)
13. Store open another facility in a different location - often in suburbs
Branch (Classifications; Department Store
Variety Store (Specialty)
Factors to be Considered in Editing (Buying)
Look at offerings and need out and refine their line
14. Creates fashion looks for magazine phot - shoots - company catalogs - etc.
Shortage (Dollar Merchandise Plan)
Confined merchandis
Stylist
Promotio
15. Tells buyer dollar amount of purchases that can be made - Actual stock- planned stock
Store Ownership Group
Costume Designe
Limitations of regional marts
Open-to-buy (Dollar Merchandise Plan)
16. Large number of resources centered in 7th Avenue area - Largest and most important domestically
Off-Price Store (Specialty)
Dollar Merchandise Plan
Publicity
New York (Market Centers)
17. Merchandising - Buying - Product Development Organizations
Regional Marts
Image (Promotion)
Independently owned services
Shortage (Dollar Merchandise Plan)
18. Door-to-door or house parties
Resident Buyer
Publicity
Market Research (Sources)
Direct Selling (Non-store Retailing)
19. Ads; focuses on business itself
Merchandise/Promotional (Advertising)
Dallas
Shortage (Dollar Merchandise Plan)
Image (Advertising)
20. Price - Buying plans - What is selling - Needs of the consumer - Buyer completes order which is then approved by DMM
Factors to be Considered in Editing (Buying)
Two basic kinds of ratail advertising
Overbought
Gross Margin Percentage (Dollar Merchandise Plan)
21. Most aware of what is selling (bias)
Vendors (Sources)
Promotio
Tokyo (Global Fashion Centers
In-store Boutique
22. Focuses on a particular item or product
Promotio
Terms to be Negotiated (Buying)
In-store Boutique
Factors to be Considered in Editing (Buying)
23. Quantity of different items offered
Regional Marts
Twig (Classifications; Department Store)
London (Global Fashion Centers)
De
24. Compare what is available from the competition
Lower prices
Turnover (Dollar Merchandise Plan)
Market
Shopping the Stores (Sources)
25. Offer merchandise at prices below recognized levels -Emphasis on self-service - limited services -Volume-oriented
Image (Advertising)
Store Ownership Group
Limitations of regional marts
Discount Store (Specialty)
26. Largest portion of promotion budget (approx. 1.3% of sales) - Planning - writing - design - and scheduling of paid announcements
Business Consultant's Services
Trade Associations (Sources)
Advertising
Factors to be Considered in Editing (Buying)
27. Larger orders may allow for...
Store Owned Organizations (Product Development Organizations
Store Ownership Group
Los Angeles
Lower prices
28. Small area within a store for designers or popular manufacturers
Turnover (Dollar Merchandise Plan)
In-store Boutique
Reporting Services (Sources)
In-store Success (Sources
29. Place where sellers display sample goods and buyers survey and place orders for merchandise which will be delivered later
Off-Price Store (Specialty)
Elements of Dollar Merchandize Plan
Breadt
Market
30. Not paid for by the retailer and the retailer doesn't have control over what is said
Publicity
Sources of Merchandise (Buying)
Buyer (Merchandising; Retail Stores)
Sources of Information (Retail Merchandising)
31. Manufacturers Attend Market to...
Regional Marts
New York (Market Centers)
Market Wee
Look at offerings and need out and refine their line
32. Regional center for bridal - evening wear
In-store Boutique
Dallas
Sources of Information (Retail Merchandising)
In-store Success (Sources
33. Leased department: rents space to an outside firm which runs the department (makeup counters) -In-store boutique
Franchise
Buyers Attend Market
Store within a Store
Image (Promotion)
34. Merchandising offerings - Appropriate for customers
Buyer (Retail Merchandising)
Direct Selling (Non-store Retailing)
Advertising
Factors in Selecting a Resource (Buying
35. Responsible for establishing the store's image
Store within a Store
Sources of Information (Retail Merchandising)
GMM (Merchandising; Retail Stores)
Buyers Attend Market
36. Located in market
Using Resident Buying Offices (Sources)
Stylist
Vendors (Sources)
Look at offerings and need out and refine their line
37. Stores are part of an ownership group - Corporation owns a number of autonomously operated retail organizations
Specialty Store
Factors to be Considered in Editing (Buying)
Independently owned services
Store Ownership Group
38. Market trips - Sales reps wh - visit buyer - Catalogs - Resident buying offices - Store-owned resources
Product Development
Sources of Merchandise (Buying)
Shortage (Dollar Merchandise Plan)
Electronic Retailing (Non-store Retailing)
39. Manufacturers may not always produce everything they show in regional market (even if orders have been placed) - May not have many new manufacturers
Lower prices
Tokyo (Global Fashion Centers
Limitations of regional marts
Sources of Information (Retail Merchandising)
40. Italian fashion - Knits - Shoes - Menswear
Overbought
In-store Success (Sources
Milan (Global Fashion Centers)
Confined merchandis
41. Typically 6 months prior to season
Market Wee
Chain Store
Direct Selling (Non-store Retailing)
Private Label
42. Sales records - Sales people
Store Owner (Path for Buyers)
In-store Success (Sources
Publicity
Catalog/Mail Order (Non-store Retai
43. Store's own label for career and casual sportswear; prices vary (better to moderate)
Department Store (Characteristics)
Independently Owed (Product Development Organizations)
Factors to be Considered in Editing (Buying)
Private Label
44. Store owner - Specialized store buyer - Central buyer - Resident buyer
Merchandise/Promotional (Advertising)
Los Angeles
Paths for Buyers
Buyers Attend Market
45. Chain
Gross Margin Percentage (Dollar Merchandise Plan)
Central Buyer (Path for Buyers)
Minor Fashion Industries (Global Fashion Centers)
In-store Boutique
46. Shoplifting - internal theft - inaccurate records
Lower prices
Store within a Store
Shortage (Dollar Merchandise Plan)
Paris (Global Fashion Centers)
47. Manufacturer sells the rights to retail the product - Franchise has the right to use the name and stock the merchandise - Example = Panera
Specialized Store Buyer (Path for Buyers)
Los Angeles
DMM (Merchandising; Retail Store
Franchise
48. Centrally located/organized with merchandising and buying in a central headquarters - Most of the separate stores look alike and carry the same merchandise - Example = Target
Personal Shopper
Chain Store
In-store Success (Sources
Resident Buyer
49. Specialize in brand and designer name clothing at discounted prices
In-store Success (Sources
Merchandise/Promotional (Advertising)
Open-to-buy (Dollar Merchandise Plan)
Off-Price Store (Specialty)
50. Variety of low priced merchandise
Variety Store (Specialty)
Elements of Dollar Merchandize Plan
Reporting Services (Sources)
Factors in Selecting a Resource (Buying
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