Test your basic knowledge |

Fashion Merchandizing

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. These reach out and sell to - small fashion retailers in surrounding areas - serve as a wholesale selling facility for apparel producers - Better understanding of the local consumer






2. Additional service offered by resident buying offices- design staff of the buying office develops private label merchandise - Newest services






3. Order from catalog and pick up immediately






4. Tells buyer dollar amount of purchases that can be made - Actual stock- planned stock






5. Customer makes choices out of a catalog and places order by phone - mail - or at a facility






6. Combine supermarket - appliances - toys - drug store items - apparel - etc. - everything under one roof






7. Store that concentrates on a specific classification of merchandise - Often more clearly defined market - Broad and shallow assortment






8. Small specialized store of a department store






9. Manufacturer sells the rights to retail the product - Franchise has the right to use the name and stock the merchandise - Example = Panera






10. Store's own label for career and casual sportswear; prices vary (better to moderate)






11. Buying - selling - and planning of merchandise






12. Small operation






13. Merchandising - Buying - Product Development Organizations






14. Creates fashion looks for magazine phot - shoots - company catalogs - etc.






15. Italian fashion - Knits - Shoes - Menswear






16. Small area within a store for designers or popular manufacturers






17. Manufacturers may not always produce everything they show in regional market (even if orders have been placed) - May not have many new manufacturers






18. Stores are part of an ownership group - Corporation owns a number of autonomously operated retail organizations






19. Focuses on management and market research






20. Conduct own research






21. Most aware of what is selling (bias)






22. Discounts for early payment - Any discounts available (special buys) - Delivery agreements (especially when goods change ownership) - Services (co-op advertising)






23. WWD - DNR - stores (consumer fashion magazines)






24. Develops clothing for actors in plays - movies - and television






25. Number of different items offered






26. Pay a fee for what are supposed to be wholesale prices






27. Net sales- total merchandise costs (Allow for overhead taxes and profit)






28. Sourcing - Logistics related to - importing - Managing information systems


29. Door-to-door or house parties






30. Focus specifically on product






31. Market area - Assists specialized (central) buyer






32. Germany - Spain - Eastern Block






33. Ads; focuses on business itself






34. Quantity of different items offered






35. Where store execs are housed






36. Carry merchandise from many manufacturers -Originally owned by manufacturers as a way to get rid of excess merchandise






37. Offer merchandise at prices below recognized levels -Emphasis on self-service - limited services -Volume-oriented






38. Shoplifting - internal theft - inaccurate records






39. Must be selected for membership - All couture houses do custom dressmaking but also have ready-to-wear line






40. Shopping the stores - Using resident buying offices - Vendors - Trade publications - Reporting services - Trade associations - Market research - In-store success






41. Image Merchandise/promotional -advertising agencies bid for client accounts






42. Sales records - Sales people






43. Current information on trends






44. Focuses on a particular item or product






45. People who shop for clients






46. Anticipating future needs - Interpreting consumer demand - Evaluating current sales






47. Completed once the estimated demand has been made - The merchandise plan is both by: Dollar or Merchandise (amount and quantity)






48. Not paid for by the retailer and the retailer doesn't have control over what is said






49. Specialize in brand and designer name clothing at discounted prices






50. Price - Buying plans - What is selling - Needs of the consumer - Buyer completes order which is then approved by DMM