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Test your basic knowledge |
Fashion Merchandizing
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Subjects
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business-skills
,
industries
Instructions:
Answer 50 questions in 15 minutes.
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study here
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Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Focus specifically on product
Branch (Classifications; Department Store
Merchandise/Promotional (Advertising)
Some samples may never be mass produced
Hypermarkets (Specialty
2. Image Merchandise/promotional -advertising agencies bid for client accounts
Two basic kinds of ratail advertising
Merchandise/Promotional (Advertising)
Franchise
Store Owner (Path for Buyers)
3. Market area - Assists specialized (central) buyer
Resident Buyer (Path for Buyers)
OB
Store Owned Organizations (Product Development Organizations
Dollar Merchandise Plan
4. Sometimes called the 6 month plan - Balances planned stock and planned sales in dollars - Previous 6 months plan is used as a guideline
Market Wee
Buyer (Merchandising; Retail Stores)
Dollar Merchandise Plan
De
5. Carry merchandise from many manufacturers -Originally owned by manufacturers as a way to get rid of excess merchandise
Branch (Classifications; Department Store
Broad-based Business Consulting Services
Factory Outlet (Specialty)
Image (Advertising)
6. Sourcing - Logistics related to - importing - Managing information systems
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7. Creates fashion looks for magazine phot - shoots - company catalogs - etc.
Factors to be Considered in Editing (Buying)
Wholesale Warehouse Clubs (Specialty)
Stylist
Minor Fashion Industries (Global Fashion Centers)
8. Stores are part of an ownership group - Corporation owns a number of autonomously operated retail organizations
Limitations of regional marts
Store Ownership Group
Sources of Information (Retail Merchandising)
Overbought
9. Manufacturers Attend Market to...
Sources of Merchandise (Buying)
Discount Store (Specialty)
Look at offerings and need out and refine their line
Milan (Global Fashion Centers)
10. Specialize in brand and designer name clothing at discounted prices
Off-Price Store (Specialty)
Broad-based Business Consulting Services
Buyer (Merchandising; Retail Stores)
Branch (Classifications; Department Store
11. Largest portion of promotion budget (approx. 1.3% of sales) - Planning - writing - design - and scheduling of paid announcements
Terms to be Negotiated (Buying)
Department Store (Characteristics)
Image (Promotion)
Advertising
12. Completed once the estimated demand has been made - The merchandise plan is both by: Dollar or Merchandise (amount and quantity)
Merchandise Assortment Planning
Buyer (Retail Merchandising)
Store Owned Organizations (Product Development Organizations
GMM (Merchandising; Retail Stores)
13. Shopping the stores - Using resident buying offices - Vendors - Trade publications - Reporting services - Trade associations - Market research - In-store success
Sources of Information (Retail Merchandising)
Reporting Services (Sources)
Overbought
Store Ownership Group
14. Most aware of what is selling (bias)
Dollar Merchandise Plan
Vendors (Sources)
Merchandise Assortment Planning
Overbought
15. Focuses on management and market research
Image (Advertising)
Management Consultants (Consulting Services)
Advertising
Off-Price Store (Specialty)
16. Offer merchandise at prices below recognized levels -Emphasis on self-service - limited services -Volume-oriented
Discount Store (Specialty)
Electronic Retailing (Non-store Retailing)
London (Global Fashion Centers)
Management Consultants (Consulting Services)
17. Develops clothing for actors in plays - movies - and television
Costume Designe
Minor Fashion Industries (Global Fashion Centers)
Chain Store
Trade Associations (Sources)
18. Screens the market for the store buyer (represents the buyer) - Group buying- allows for lower prices due to volume buying - Assist with private label- product development sourcing - Assist with foreign buying
Open-to-buy (Dollar Merchandise Plan)
Wholesale Warehouse Clubs (Specialty)
Paths for Buyers
Resident Buyer
19. Responsible for several areas
DMM (Merchandising; Retail Store
Store Ownership Group
Sources of Information (Retail Merchandising)
OB
20. Centrally located/organized with merchandising and buying in a central headquarters - Most of the separate stores look alike and carry the same merchandise - Example = Target
Resident Buyer
Store Owner (Path for Buyers)
Factors in Selecting a Resource (Buying
Chain Store
21. Focuses on a particular item or product
Merchandise Assortment Planning
Promotio
Wholesale Warehouse Clubs (Specialty)
Flagship (Classifications; Department Store)
22. WWD - DNR - stores (consumer fashion magazines)
Buyer (Retail Merchandising)
Trade Publications (Sources)
Shopping the Stores (Sources)
Store Owned Organizations (Product Development Organizations
23. Chain
Central Buyer (Path for Buyers)
Advertising
Confined merchandis
Private Label
24. Store that concentrates on a specific classification of merchandise - Often more clearly defined market - Broad and shallow assortment
Chain Store
Branch (Classifications; Department Store
Specialty Store
Factors to be Considered in Editing (Buying)
25. Television or computer shopping
Catalog/Mail Order (Non-store Retai
Management Consultants (Consulting Services)
Branch (Classifications; Department Store
Electronic Retailing (Non-store Retailing)
26. Germany - Spain - Eastern Block
Market Wee
Two basic kinds of ratail advertising
Minor Fashion Industries (Global Fashion Centers)
London (Global Fashion Centers)
27. Door-to-door or house parties
Factors in Selecting a Resource (Buying
Direct Selling (Non-store Retailing)
Elements of Dollar Merchandize Plan
Overbought
28. Must be selected for membership - All couture houses do custom dressmaking but also have ready-to-wear line
Using Resident Buying Offices (Sources)
Department Store (Characteristics)
Franchise
Paris (Global Fashion Centers)
29. Small operation
Dallas
Management Consultants (Consulting Services)
Private Label
Store Owner (Path for Buyers)
30. Large number of resources centered in 7th Avenue area - Largest and most important domestically
New York (Market Centers)
Management Consultants (Consulting Services)
Merchandise Assortment Planning
In-store Success (Sources
31. Figure that tells the frequency with which the stock has been sold and replaced - Goal: increase turn = keep merchandise moving
Paris (Global Fashion Centers)
Turnover (Dollar Merchandise Plan)
Catalog Showroom (Specialty)
Department Store (Characteristics)
32. Conduct own research
Franchise
Market Research (Sources)
Electronic Retailing (Non-store Retailing)
Shortage (Dollar Merchandise Plan)
33. When merchandise (inventory and ordered) is GREATER than need
Department Store (Characteristics)
Catalog/Mail Order (Non-store Retai
Buyer (Merchandising; Retail Stores)
Overbought
34. Regional center for bridal - evening wear
Market Wee
Market
Dallas
Reporting Services (Sources)
35. Order from catalog and pick up immediately
Catalog Showroom (Specialty)
Specialized Store Buyer (Path for Buyers)
Wholesale Warehouse Clubs (Specialty)
Minor Fashion Industries (Global Fashion Centers)
36. Number of different items offered
Trade Publications (Sources)
Elements of Dollar Merchandize Plan
Store Owned Organizations (Product Development Organizations
Breadt
37. Buying - selling - and planning of merchandise
Merchandisi
Business Consultant's Services
Elements of Dollar Merchandize Plan
De
38. Place where sellers display sample goods and buyers survey and place orders for merchandise which will be delivered later
Market
Terms to be Negotiated (Buying)
Discount Store (Specialty)
Store Owner (Path for Buyers)
39. Merchandising - Buying - Product Development Organizations
Management Consultants (Consulting Services)
Elements of Dollar Merchandize Plan
Independently owned services
Market Wee
40. Current information on trends
Terms to be Negotiated (Buying)
Store Owned Organizations (Product Development Organizations
Shopping the Stores (Sources)
Reporting Services (Sources)
41. Leased department: rents space to an outside firm which runs the department (makeup counters) -In-store boutique
Factory Outlet (Specialty)
Milan (Global Fashion Centers)
In-store Boutique
Store within a Store
42. Money left to buy- when merchandise NEEDS to exceed merchandise available
Promotio
Breadt
OB
Advertising
43. Market trips - Sales reps wh - visit buyer - Catalogs - Resident buying offices - Store-owned resources
Franchise
Shopping the Stores (Sources)
Sources of Merchandise (Buying)
Broad-based Business Consulting Services
44. Larger orders may allow for...
Minor Fashion Industries (Global Fashion Centers)
Discount Store (Specialty)
Lower prices
Store Owner (Path for Buyers)
45. Serves as group of stores - membership is by invitation only (e.g. Associated Merchandising Corporation)
Independently Owed (Product Development Organizations)
Shopping the Stores (Sources)
Private Label
Store Owned Organizations (Product Development Organizations
46. Menswear
Store within a Store
London (Global Fashion Centers)
Reporting Services (Sources)
Franchise
47. Where store execs are housed
Paths for Buyers
Factors to be Considered in Editing (Buying)
GMM (Merchandising; Retail Stores)
Flagship (Classifications; Department Store)
48. Store open another facility in a different location - often in suburbs
Resident Buyer (Path for Buyers)
Specialized Store Buyer (Path for Buyers)
Branch (Classifications; Department Store
Discount Store (Specialty)
49. Selling responsibilities
Milan (Global Fashion Centers)
Variety Store (Specialty)
Catalog Showroom (Specialty)
Specialized Store Buyer (Path for Buyers)
50. Compare what is available from the competition
Breadt
Dollar Merchandise Plan
Shopping the Stores (Sources)
Twig (Classifications; Department Store)
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