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Fashion Merchandizing

Instructions:
  • Answer 50 questions in 15 minutes.
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  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Focus specifically on product






2. Most aware of what is selling (bias)






3. Offerings limited to geographical area - Vendor policies (Minimums) - Vendor services (On time shipments)






4. Selling responsibilities






5. Store open another facility in a different location - often in suburbs






6. Leased department: rents space to an outside firm which runs the department (makeup counters) -In-store boutique






7. Management consultants - Technical consultants - Import and export consultants






8. Focuses on a particular item or product






9. Merchandising offerings - Appropriate for customers






10. WWD - DNR - stores (consumer fashion magazines)






11. Specialize in brand and designer name clothing at discounted prices






12. Compare what is available from the competition






13. Planned sales - Planned stock - Turnover - Average stock - Planned purchases - Shortage - Gross margin percentage - Open-to-buy






14. Store's own label for career and casual sportswear; prices vary (better to moderate)






15. Market trips - Sales reps wh - visit buyer - Catalogs - Resident buying offices - Store-owned resources






16. Image Merchandise/promotional -advertising agencies bid for client accounts






17. Merchandising - Buying - Product Development Organizations






18. Variety of low priced merchandise






19. Some sample will be altered - To show merchandise in best possible way to accessorize it the way they intended it to be and sometimes on models - Opportunity to develop PR






20. When merchandise (inventory and ordered) is GREATER than need






21. Combine supermarket - appliances - toys - drug store items - apparel - etc. - everything under one roof






22. Place where sellers display sample goods and buyers survey and place orders for merchandise which will be delivered later






23. Menswear






24. Regional center for bridal - evening wear






25. Order from catalog and pick up immediately






26. Anticipating future needs - Interpreting consumer demand - Evaluating current sales






27. Stores are part of an ownership group - Corporation owns a number of autonomously operated retail organizations






28. Offer merchandise at prices below recognized levels -Emphasis on self-service - limited services -Volume-oriented






29. Small area within a store for designers or popular manufacturers






30. Pay a fee for what are supposed to be wholesale prices






31. Departments are managed separately - Separate buyers for each department - Extra customer services - Checkout in each department






32. Sometimes called the 6 month plan - Balances planned stock and planned sales in dollars - Previous 6 months plan is used as a guideline






33. Manufacturer sells the rights to retail the product - Franchise has the right to use the name and stock the merchandise - Example = Panera






34. Develops clothing for actors in plays - movies - and television






35. Money left to buy- when merchandise NEEDS to exceed merchandise available






36. Store owner - Specialized store buyer - Central buyer - Resident buyer






37. Market area - Assists specialized (central) buyer






38. Store that concentrates on a specific classification of merchandise - Often more clearly defined market - Broad and shallow assortment






39. Current information on trends






40. To actually see the merchandise and judge how it will look in store - To find new resources for merchandise - Stores will always carry some traditional vendors But are constantly seeking new sources - Talk to other and get a feel for the trends and






41. Sales records - Sales people






42. Small operation






43. People who shop for clients






44. Television or computer shopping






45. Customer makes choices out of a catalog and places order by phone - mail - or at a facility






46. Manufacturers Attend Market to...






47. Mass - staples






48. 2nd largest leasing space available






49. Shoplifting - internal theft - inaccurate records






50. Quantity of different items offered







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