Test your basic knowledge |

Fashion Merchandizing

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Net sales- total merchandise costs (Allow for overhead taxes and profit)






2. Germany - Spain - Eastern Block






3. Regional center for bridal - evening wear






4. These reach out and sell to - small fashion retailers in surrounding areas - serve as a wholesale selling facility for apparel producers - Better understanding of the local consumer






5. Focuses on management and market research






6. Specialize in brand and designer name clothing at discounted prices






7. Store open another facility in a different location - often in suburbs






8. Selling responsibilities






9. Screens the market for the store buyer (represents the buyer) - Group buying- allows for lower prices due to volume buying - Assist with private label- product development sourcing - Assist with foreign buying






10. Management consultants - Technical consultants - Import and export consultants






11. People who shop for clients






12. Offerings limited to geographical area - Vendor policies (Minimums) - Vendor services (On time shipments)






13. Customer makes choices out of a catalog and places order by phone - mail - or at a facility






14. To actually see the merchandise and judge how it will look in store - To find new resources for merchandise - Stores will always carry some traditional vendors But are constantly seeking new sources - Talk to other and get a feel for the trends and






15. Largest portion of promotion budget (approx. 1.3% of sales) - Planning - writing - design - and scheduling of paid announcements






16. Market area - Assists specialized (central) buyer






17. Menswear






18. Italian fashion - Knits - Shoes - Menswear






19. Typically 6 months prior to season






20. Quantity of different items offered






21. Store that concentrates on a specific classification of merchandise - Often more clearly defined market - Broad and shallow assortment






22. Most aware of what is selling (bias)






23. Market trips - Sales reps wh - visit buyer - Catalogs - Resident buying offices - Store-owned resources






24. Additional service offered by resident buying offices- design staff of the buying office develops private label merchandise - Newest services






25. Focus specifically on product






26. Responsible for a department/area






27. Located in market






28. Responsible for several areas






29. Focuses on a particular item or product






30. Merchandising - Buying - Product Development Organizations






31. Run by private enterprises - members subscribe for a fee (e.g. Doneger Group)






32. Mass - staples






33. Centrally located/organized with merchandising and buying in a central headquarters - Most of the separate stores look alike and carry the same merchandise - Example = Target






34. Small area within a store for designers or popular manufacturers






35. Television or computer shopping






36. Compare what is available from the competition






37. Not paid for by the retailer and the retailer doesn't have control over what is said






38. Develops clothing for actors in plays - movies - and television






39. Anticipating future needs - Interpreting consumer demand - Evaluating current sales






40. Manufacturers may not always produce everything they show in regional market (even if orders have been placed) - May not have many new manufacturers






41. Door-to-door or house parties






42. Conduct own research






43. Chain






44. WWD - DNR - stores (consumer fashion magazines)






45. Buying - selling - and planning of merchandise






46. Stores are part of an ownership group - Corporation owns a number of autonomously operated retail organizations






47. Shopping the stores - Using resident buying offices - Vendors - Trade publications - Reporting services - Trade associations - Market research - In-store success






48. Offer merchandise at prices below recognized levels -Emphasis on self-service - limited services -Volume-oriented






49. Money left to buy- when merchandise NEEDS to exceed merchandise available






50. Merchandising offerings - Appropriate for customers