Test your basic knowledge |

Broadcast Management

Subjects : business-skills, industries

Instructions:

Answer 43 questions in 15 minutes.
If you are not ready to take this test, you can study here.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.

1. Lifestyle patterns
Rating
Geo demographic research
Psychographic research
A market can be defined as:

2. An estimate of the number of people or households viewing or listening to a particular program based no the actual number of viewers or listeners at a given time. (Shown as a larger percentage)
Shara
4 characteristics of obtaining samples
6 dayparts to television programming
4 things basic cable service includes

3. 1. Representative of the whole 2. Random - exclusive 3. Generalizability 4. Systematic Error
Market structure is known as the...
4 characteristics of obtaining samples
3 ways Copyright law originated
The media market combines what two things?

4. 1. Local broadcast channels 2. Public access 3. Educational and governmental programs (PEGs) 4. a limited number of cable networks
Geo demographic research combines... and is used frequently in...
Psychographic research
3 Benefits of strategic alliances
4 things basic cable service includes

5. 1. Terrestrial broadcasting 2. Cable 3. Wireless internet
3 types of programming platforms
3 Qualitative approaches to Psychographic research data
4 differences of cable from TV
4 things most local programming consists of...

6. 1. Geographical boundaries 2. Ranked by the size of population
2 dividing lines (limits) of the Copyright Act of 1978
3 elements of a profitable program
2 things that define a market
6 dayparts to television programming

7. VALs(Values - Attitudes - and Lifestyle) 1. Activities 2. Opinions 3. Interests 4. needs 5. Personality
Psychographic research
2 types of strategic Alliances
5 VAL character4istics of psychographic research data
Market structure is known as the...

8. 1. a well-defined target audience 2. High quality proramming 3. High technical (Statistics)
3 management issues
3 Social forces to market change
3 elements of a profitable program
4 things basic cable service includes

9. 1. Demographic research 2. Psychographic research 3. Geo demographic research
3 types of Audience research and Analysis
3 ways Copyright law originated
5 VAL character4istics of psychographic research data
5 criteria that identify a market structure:

10. 1. National research services 2. Industry and trade associations 3. Professional consulting firms. Individualized and expensive 4. Local research departments
Psychographic research
3 types of Audience research and Analysis
4 sources of audience research data
2 approaches to radio programming strategy

11. 1. Already copyrighted material 2. In the public domain 3. common phrases and ideas 4. discoveries and inventions
When is a work NOT considered protected by copyright?
2 things that define a market
The media market combines what two things?
2 types of strategic Alliances

12. Number of players.
3 Benefits of strategic alliances
Market structure is known as the...
Geo demographic research combines... and is used frequently in...
2 things that define a market

13. 1. The product and 2. the geographic aspects of the market
2 dividing lines (limits) of the Copyright Act of 1978
A market can be defined as:
The media market combines what two things?
3 types of Audience research and Analysis

14. A place where consumers and sellers interact
4 sources of audience research data
2 types of strategic Alliances
A market can be defined as:
4 Strategic Alliance forms

15. 1. Capital investment a. Equipment b. Personnel c. Programming 2. Regulatory policy
The media market combines what two things?
Barriers to market entry
3 elements of a profitable program
3 types of Audience research and Analysis

16. 1. US Constitution - Article 1 - section 8 2. title 17 of the United States Code 3. The Copyright Act of 1976
3 ways Copyright law originated
4 sources of audience research data
2 types of strategic Alliances
When is a work considered 'protected' by copyright?

17. 1. News 2. Sports 3. Children's programming 4. Public affairs programs
5 criteria that identify a market structure:
4 things most local programming consists of...
4 characteristics of obtaining samples
4 Strategic Alliance forms

18. 1. Estimates the numbers of viewers and listeners 2. Variety of categories 3. Time periods (or dayparts)
3 business models
3 characteristics of demographic audience research data
3 types of Audience research and Analysis
4 sources of audience research data

19. 1. Rising costs 2. Regulatory concerns 3. Utilization of the internet
3 management issues in programming
4 Strategic Alliance forms
2 approaches to radio programming strategy
3 characteristics of demographic audience research data

20. 1. Multicasting 2. Subscription 3. E-commerce
5 VAL character4istics of psychographic research data
Shara
2 approaches to radio programming strategy
3 business models

21. 1. Concentration of ownership 2. Less free exchange of ideas
Rating
When is a work considered 'protected' by copyright?
2 results of Strategic Alliances
3 business models

22. 1. Identify its strengths and weaknesses 2. Understand ratings terminology 3. Interpreting the data
4 types of market structures
Shara
6 dayparts to television programming
3 ways to use audience research data

23. 1. capture an existing audience 2. Reach the new audience
3 elements of a profitable program
2 approaches to radio programming strategy
Rating
4 things basic cable service includes

24. 1. Premium services 2. Negotiate with individual cable networks 3. Pay each network a set fee per subscriber 4. The need for new and recycled programming
4 Strategic Alliance forms
5 main tasks of the Program director
4 differences of cable from TV
2 results of Strategic Alliances

25. Combines demographic and psygraphic data with geological locations and clusters; 2. Is used frequently in advertising and marketing
3 management issues in programming
3 Market ranks
4 types of market structures
Geo demographic research combines... and is used frequently in...

26. 1. Early morning (7-9 am) 2. Daytime (10am-4pm) 3. Prime time (7-11) 4. Late night (11:30 pm-1 am) 5. Overnight (1-7 am) 6. Weekend mornings and afternoons.
6 dayparts to television programming
3 Benefits of strategic alliances
A market can be defined as:
3 Qualitative approaches to Psychographic research data

27. 1. America is growing older 2. Ethnic change (more Latinos) 3. Information systems permeate
3 ways to use audience research data
A market can be defined as:
6 dayparts to television programming
3 Social forces to market change

28. 1. Concentration of buyers and sellers in the market 2. Differentiation among products 3. Barriers to entry for new competitors 4. Cost structures 5. Vertical integration
3 management issues
5 criteria that identify a market structure:
4 things basic cable service includes
4 sources of audience research data

29. An estimate of the number of people or households viewing or listening to a particular program - off all potential audience members
3 ways Copyright law originated
Rating
A market can be defined as:
Demographic research

30. 1. Mergers and acquisitions 2. Joint ownership 3. Joint ventures 4. Formal and informal cooperative ventures
Demographic research
5 VAL character4istics of psychographic research data
4 things most local programming consists of...
4 Strategic Alliance forms

31. 1. Monopoly 2. Oligopoly 3. Monopolistic competition 4. Perfect competition
9 placement and scheduling television programming strategies
3 ways to use audience research data
2 results of Strategic Alliances
4 types of market structures

32. Numbers over quality
4 sources of audience research data
A market can be defined as:
Demographic research
2 approaches to radio programming strategy

33. 1. Major market (1-50) 2. Medium market (51-100) 3. Small market (100+)
3 types of programming platforms
Geo demographic research combines... and is used frequently in...
4 characteristics of obtaining samples
3 Market ranks

34. 1. Program and budget 2. Acquisition 3. Scheduling 4. Evaluation 5. Interpersonal
3 Market ranks
2 dividing lines (limits) of the Copyright Act of 1978
3 elements of a profitable program
5 main tasks of the Program director

35. 1. Focus groups 2. Program testing 3. Call-out research
3 ways Copyright law originated
5 VAL character4istics of psychographic research data
2 types of strategic Alliances
3 Qualitative approaches to Psychographic research data

36. 1. Intra-industry (eg - consolidation of the radio) 2. Inter-industry (eg - consolidation of AOL/Time Warner)
Demographic research
2 dividing lines (limits) of the Copyright Act of 1978
3 types of programming platforms
2 types of strategic Alliances

37. 1. Created after Jan. 1 - 1978 - protected for author's life plus 70 years 2. Created 'for hire' after Jan 1 - 1978 - protected for 95 years
2 dividing lines (limits) of the Copyright Act of 1978
4 things basic cable service includes
When is a work considered 'protected' by copyright?
3 Benefits of strategic alliances

38. When an ORIGINAL work is FIXED in any FORM

39. Zip code - specific area
Geo demographic research
3 types of Audience research and Analysis
3 characteristics of demographic audience research data
4 characteristics of obtaining samples

40. 1. Personnel 2. Fragmentation 3. Creating enterprise value
3 business models
2 things that define a market
3 management issues
3 Social forces to market change

41. 1. Lead-in (best - strongest - most popular program - first!) 2. Hammocking (weaker program - in between two stronger programs) 3. Tent-poling (strong show in middle off two weaker) 4. Counter-programming (go for next largest audience) 5. Stunting (d
9 placement and scheduling television programming strategies
Demographic research
The media market combines what two things?
2 things that define a market

42. 1. Technical aspects 2. Local-air staff or satellite distribution 3. Commercial density (how many commercials?)
3 Market ranks
3 variables for Radio format
Psychographic research
3 ways to use audience research data

43. 1. Sharing capital and costs 2. Access to new markets 3. Shareholder value
3 Benefits of strategic alliances
Psychographic research
Rating
3 management issues