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Broadcast Management

Instructions:
  • Answer 43 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. When an ORIGINAL work is FIXED in any FORM

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2. 1. a well-defined target audience 2. High quality proramming 3. High technical (Statistics)






3. Numbers over quality






4. 1. Major market (1-50) 2. Medium market (51-100) 3. Small market (100+)






5. 1. Early morning (7-9 am) 2. Daytime (10am-4pm) 3. Prime time (7-11) 4. Late night (11:30 pm-1 am) 5. Overnight (1-7 am) 6. Weekend mornings and afternoons.






6. 1. Multicasting 2. Subscription 3. E-commerce






7. 1. Lead-in (best - strongest - most popular program - first!) 2. Hammocking (weaker program - in between two stronger programs) 3. Tent-poling (strong show in middle off two weaker) 4. Counter-programming (go for next largest audience) 5. Stunting (d






8. 1. Mergers and acquisitions 2. Joint ownership 3. Joint ventures 4. Formal and informal cooperative ventures






9. 1. Already copyrighted material 2. In the public domain 3. common phrases and ideas 4. discoveries and inventions






10. 1. Terrestrial broadcasting 2. Cable 3. Wireless internet






11. 1. Rising costs 2. Regulatory concerns 3. Utilization of the internet






12. 1. Focus groups 2. Program testing 3. Call-out research






13. 1. Concentration of ownership 2. Less free exchange of ideas






14. 1. Estimates the numbers of viewers and listeners 2. Variety of categories 3. Time periods (or dayparts)






15. 1. National research services 2. Industry and trade associations 3. Professional consulting firms. Individualized and expensive 4. Local research departments






16. 1. Premium services 2. Negotiate with individual cable networks 3. Pay each network a set fee per subscriber 4. The need for new and recycled programming






17. 1. Monopoly 2. Oligopoly 3. Monopolistic competition 4. Perfect competition






18. 1. capture an existing audience 2. Reach the new audience






19. Combines demographic and psygraphic data with geological locations and clusters; 2. Is used frequently in advertising and marketing






20. 1. Capital investment a. Equipment b. Personnel c. Programming 2. Regulatory policy






21. 1. Program and budget 2. Acquisition 3. Scheduling 4. Evaluation 5. Interpersonal






22. 1. Sharing capital and costs 2. Access to new markets 3. Shareholder value






23. 1. Technical aspects 2. Local-air staff or satellite distribution 3. Commercial density (how many commercials?)






24. 1. Identify its strengths and weaknesses 2. Understand ratings terminology 3. Interpreting the data






25. 1. News 2. Sports 3. Children's programming 4. Public affairs programs






26. 1. Geographical boundaries 2. Ranked by the size of population






27. A place where consumers and sellers interact






28. 1. Personnel 2. Fragmentation 3. Creating enterprise value






29. Number of players.






30. 1. Concentration of buyers and sellers in the market 2. Differentiation among products 3. Barriers to entry for new competitors 4. Cost structures 5. Vertical integration






31. 1. US Constitution - Article 1 - section 8 2. title 17 of the United States Code 3. The Copyright Act of 1976






32. Zip code - specific area






33. VALs(Values - Attitudes - and Lifestyle) 1. Activities 2. Opinions 3. Interests 4. needs 5. Personality






34. 1. America is growing older 2. Ethnic change (more Latinos) 3. Information systems permeate






35. An estimate of the number of people or households viewing or listening to a particular program - off all potential audience members






36. 1. Representative of the whole 2. Random - exclusive 3. Generalizability 4. Systematic Error






37. An estimate of the number of people or households viewing or listening to a particular program based no the actual number of viewers or listeners at a given time. (Shown as a larger percentage)






38. 1. Demographic research 2. Psychographic research 3. Geo demographic research






39. 1. Intra-industry (eg - consolidation of the radio) 2. Inter-industry (eg - consolidation of AOL/Time Warner)






40. 1. Created after Jan. 1 - 1978 - protected for author's life plus 70 years 2. Created 'for hire' after Jan 1 - 1978 - protected for 95 years






41. 1. The product and 2. the geographic aspects of the market






42. 1. Local broadcast channels 2. Public access 3. Educational and governmental programs (PEGs) 4. a limited number of cable networks






43. Lifestyle patterns