Test your basic knowledge |

Broadcast Management

Subjects : business-skills, industries

Instructions:

Answer 43 questions in 15 minutes.
If you are not ready to take this test, you can study here.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.

1. An estimate of the number of people or households viewing or listening to a particular program based no the actual number of viewers or listeners at a given time. (Shown as a larger percentage)
Shara
Rating
3 business models
3 characteristics of demographic audience research data

2. 1. Mergers and acquisitions 2. Joint ownership 3. Joint ventures 4. Formal and informal cooperative ventures
Shara
4 Strategic Alliance forms
Psychographic research
2 things that define a market

3. Numbers over quality
3 Qualitative approaches to Psychographic research data
5 VAL character4istics of psychographic research data
4 characteristics of obtaining samples
Demographic research

4. 1. Geographical boundaries 2. Ranked by the size of population
2 things that define a market
5 VAL character4istics of psychographic research data
3 management issues in programming
Geo demographic research

5. 1. The product and 2. the geographic aspects of the market
2 results of Strategic Alliances
2 things that define a market
Rating
The media market combines what two things?

6. 1. Lead-in (best - strongest - most popular program - first!) 2. Hammocking (weaker program - in between two stronger programs) 3. Tent-poling (strong show in middle off two weaker) 4. Counter-programming (go for next largest audience) 5. Stunting (d
When is a work considered 'protected' by copyright?
Demographic research
Shara
9 placement and scheduling television programming strategies

7. 1. Capital investment a. Equipment b. Personnel c. Programming 2. Regulatory policy
3 business models
Barriers to market entry
4 Strategic Alliance forms
3 variables for Radio format

8. 1. Monopoly 2. Oligopoly 3. Monopolistic competition 4. Perfect competition
2 things that define a market
When is a work NOT considered protected by copyright?
3 management issues in programming
4 types of market structures

9. Number of players.
3 types of Audience research and Analysis
When is a work NOT considered protected by copyright?
Market structure is known as the...
6 dayparts to television programming

10. 1. Personnel 2. Fragmentation 3. Creating enterprise value
2 approaches to radio programming strategy
3 Market ranks
5 VAL character4istics of psychographic research data
3 management issues

11. 1. Premium services 2. Negotiate with individual cable networks 3. Pay each network a set fee per subscriber 4. The need for new and recycled programming
4 sources of audience research data
3 variables for Radio format
4 differences of cable from TV
3 management issues in programming

12. 1. Terrestrial broadcasting 2. Cable 3. Wireless internet
When is a work NOT considered protected by copyright?
3 business models
3 types of programming platforms
3 elements of a profitable program

13. 1. Local broadcast channels 2. Public access 3. Educational and governmental programs (PEGs) 4. a limited number of cable networks
4 characteristics of obtaining samples
Rating
3 Qualitative approaches to Psychographic research data
4 things basic cable service includes

14. Combines demographic and psygraphic data with geological locations and clusters; 2. Is used frequently in advertising and marketing
3 Social forces to market change
Shara
Geo demographic research combines... and is used frequently in...
4 Strategic Alliance forms

15. 1. Concentration of ownership 2. Less free exchange of ideas
2 dividing lines (limits) of the Copyright Act of 1978
3 elements of a profitable program
4 differences of cable from TV
2 results of Strategic Alliances

16. 1. Sharing capital and costs 2. Access to new markets 3. Shareholder value
3 Benefits of strategic alliances
4 types of market structures
Geo demographic research
5 criteria that identify a market structure:

17. 1. Focus groups 2. Program testing 3. Call-out research
Rating
2 dividing lines (limits) of the Copyright Act of 1978
Market structure is known as the...
3 Qualitative approaches to Psychographic research data

18. 1. Technical aspects 2. Local-air staff or satellite distribution 3. Commercial density (how many commercials?)
Market structure is known as the...
5 criteria that identify a market structure:
3 variables for Radio format
3 Social forces to market change

19. Lifestyle patterns
2 approaches to radio programming strategy
2 types of strategic Alliances
Psychographic research
5 VAL character4istics of psychographic research data

20. 1. capture an existing audience 2. Reach the new audience
4 Strategic Alliance forms
2 approaches to radio programming strategy
3 characteristics of demographic audience research data
A market can be defined as:

21. 1. Already copyrighted material 2. In the public domain 3. common phrases and ideas 4. discoveries and inventions
3 business models
4 Strategic Alliance forms
When is a work NOT considered protected by copyright?
3 management issues in programming

22. 1. Rising costs 2. Regulatory concerns 3. Utilization of the internet
3 management issues in programming
Psychographic research
Rating
5 VAL character4istics of psychographic research data

23. 1. US Constitution - Article 1 - section 8 2. title 17 of the United States Code 3. The Copyright Act of 1976
4 characteristics of obtaining samples
5 VAL character4istics of psychographic research data
3 Benefits of strategic alliances
3 ways Copyright law originated

24. 1. Intra-industry (eg - consolidation of the radio) 2. Inter-industry (eg - consolidation of AOL/Time Warner)
Shara
2 results of Strategic Alliances
2 types of strategic Alliances
3 Market ranks

25. VALs(Values - Attitudes - and Lifestyle) 1. Activities 2. Opinions 3. Interests 4. needs 5. Personality
5 VAL character4istics of psychographic research data
4 sources of audience research data
3 Social forces to market change
4 things most local programming consists of...

26. 1. Multicasting 2. Subscription 3. E-commerce
3 business models
9 placement and scheduling television programming strategies
3 characteristics of demographic audience research data
3 types of Audience research and Analysis

27. 1. America is growing older 2. Ethnic change (more Latinos) 3. Information systems permeate
3 Social forces to market change
Demographic research
3 ways to use audience research data
3 Market ranks

28. A place where consumers and sellers interact
A market can be defined as:
3 Market ranks
Demographic research
2 things that define a market

29. 1. National research services 2. Industry and trade associations 3. Professional consulting firms. Individualized and expensive 4. Local research departments
3 Qualitative approaches to Psychographic research data
4 sources of audience research data
9 placement and scheduling television programming strategies
3 management issues

30. When an ORIGINAL work is FIXED in any FORM

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31. 1. Created after Jan. 1 - 1978 - protected for author's life plus 70 years 2. Created 'for hire' after Jan 1 - 1978 - protected for 95 years
4 characteristics of obtaining samples
2 dividing lines (limits) of the Copyright Act of 1978
2 results of Strategic Alliances
3 characteristics of demographic audience research data

32. 1. Demographic research 2. Psychographic research 3. Geo demographic research
2 dividing lines (limits) of the Copyright Act of 1978
6 dayparts to television programming
3 types of Audience research and Analysis
3 ways to use audience research data

33. 1. Program and budget 2. Acquisition 3. Scheduling 4. Evaluation 5. Interpersonal
3 management issues in programming
3 Qualitative approaches to Psychographic research data
5 main tasks of the Program director
Barriers to market entry

34. 1. News 2. Sports 3. Children's programming 4. Public affairs programs
Market structure is known as the...
4 things most local programming consists of...
Rating
9 placement and scheduling television programming strategies

35. 1. Estimates the numbers of viewers and listeners 2. Variety of categories 3. Time periods (or dayparts)
Barriers to market entry
4 Strategic Alliance forms
3 characteristics of demographic audience research data
A market can be defined as:

36. 1. Major market (1-50) 2. Medium market (51-100) 3. Small market (100+)
3 management issues
3 Market ranks
3 elements of a profitable program
A market can be defined as:

37. An estimate of the number of people or households viewing or listening to a particular program - off all potential audience members
2 dividing lines (limits) of the Copyright Act of 1978
2 things that define a market
Rating
6 dayparts to television programming

38. 1. Early morning (7-9 am) 2. Daytime (10am-4pm) 3. Prime time (7-11) 4. Late night (11:30 pm-1 am) 5. Overnight (1-7 am) 6. Weekend mornings and afternoons.
3 ways to use audience research data
2 types of strategic Alliances
4 types of market structures
6 dayparts to television programming

39. 1. Representative of the whole 2. Random - exclusive 3. Generalizability 4. Systematic Error
3 elements of a profitable program
3 management issues in programming
The media market combines what two things?
4 characteristics of obtaining samples

40. 1. Identify its strengths and weaknesses 2. Understand ratings terminology 3. Interpreting the data
5 main tasks of the Program director
When is a work NOT considered protected by copyright?
3 management issues
3 ways to use audience research data

41. 1. a well-defined target audience 2. High quality proramming 3. High technical (Statistics)
3 elements of a profitable program
5 criteria that identify a market structure:
3 types of programming platforms
3 business models

42. 1. Concentration of buyers and sellers in the market 2. Differentiation among products 3. Barriers to entry for new competitors 4. Cost structures 5. Vertical integration
A market can be defined as:
3 ways to use audience research data
3 Social forces to market change
5 criteria that identify a market structure:

43. Zip code - specific area
Geo demographic research
Barriers to market entry
3 characteristics of demographic audience research data
3 management issues in programming