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Broadcast Management

Instructions:
  • Answer 43 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. 1. Major market (1-50) 2. Medium market (51-100) 3. Small market (100+)






2. 1. Created after Jan. 1 - 1978 - protected for author's life plus 70 years 2. Created 'for hire' after Jan 1 - 1978 - protected for 95 years






3. 1. Monopoly 2. Oligopoly 3. Monopolistic competition 4. Perfect competition






4. 1. Concentration of buyers and sellers in the market 2. Differentiation among products 3. Barriers to entry for new competitors 4. Cost structures 5. Vertical integration






5. 1. Personnel 2. Fragmentation 3. Creating enterprise value






6. An estimate of the number of people or households viewing or listening to a particular program - off all potential audience members






7. 1. News 2. Sports 3. Children's programming 4. Public affairs programs






8. 1. Program and budget 2. Acquisition 3. Scheduling 4. Evaluation 5. Interpersonal






9. Numbers over quality






10. 1. Estimates the numbers of viewers and listeners 2. Variety of categories 3. Time periods (or dayparts)






11. 1. Sharing capital and costs 2. Access to new markets 3. Shareholder value






12. 1. Intra-industry (eg - consolidation of the radio) 2. Inter-industry (eg - consolidation of AOL/Time Warner)






13. 1. Technical aspects 2. Local-air staff or satellite distribution 3. Commercial density (how many commercials?)






14. 1. Premium services 2. Negotiate with individual cable networks 3. Pay each network a set fee per subscriber 4. The need for new and recycled programming






15. 1. Mergers and acquisitions 2. Joint ownership 3. Joint ventures 4. Formal and informal cooperative ventures






16. 1. Concentration of ownership 2. Less free exchange of ideas






17. 1. capture an existing audience 2. Reach the new audience






18. 1. Focus groups 2. Program testing 3. Call-out research






19. 1. Early morning (7-9 am) 2. Daytime (10am-4pm) 3. Prime time (7-11) 4. Late night (11:30 pm-1 am) 5. Overnight (1-7 am) 6. Weekend mornings and afternoons.






20. VALs(Values - Attitudes - and Lifestyle) 1. Activities 2. Opinions 3. Interests 4. needs 5. Personality






21. 1. Terrestrial broadcasting 2. Cable 3. Wireless internet






22. Lifestyle patterns






23. 1. Multicasting 2. Subscription 3. E-commerce






24. 1. a well-defined target audience 2. High quality proramming 3. High technical (Statistics)






25. 1. Representative of the whole 2. Random - exclusive 3. Generalizability 4. Systematic Error






26. Zip code - specific area






27. Number of players.






28. 1. Geographical boundaries 2. Ranked by the size of population






29. A place where consumers and sellers interact






30. 1. The product and 2. the geographic aspects of the market






31. 1. Identify its strengths and weaknesses 2. Understand ratings terminology 3. Interpreting the data






32. 1. Already copyrighted material 2. In the public domain 3. common phrases and ideas 4. discoveries and inventions






33. Combines demographic and psygraphic data with geological locations and clusters; 2. Is used frequently in advertising and marketing






34. 1. Rising costs 2. Regulatory concerns 3. Utilization of the internet






35. 1. America is growing older 2. Ethnic change (more Latinos) 3. Information systems permeate






36. 1. Demographic research 2. Psychographic research 3. Geo demographic research






37. 1. National research services 2. Industry and trade associations 3. Professional consulting firms. Individualized and expensive 4. Local research departments






38. 1. Local broadcast channels 2. Public access 3. Educational and governmental programs (PEGs) 4. a limited number of cable networks






39. 1. Capital investment a. Equipment b. Personnel c. Programming 2. Regulatory policy






40. When an ORIGINAL work is FIXED in any FORM


41. 1. Lead-in (best - strongest - most popular program - first!) 2. Hammocking (weaker program - in between two stronger programs) 3. Tent-poling (strong show in middle off two weaker) 4. Counter-programming (go for next largest audience) 5. Stunting (d






42. 1. US Constitution - Article 1 - section 8 2. title 17 of the United States Code 3. The Copyright Act of 1976






43. An estimate of the number of people or households viewing or listening to a particular program based no the actual number of viewers or listeners at a given time. (Shown as a larger percentage)