Test your basic knowledge |

Broadcast Management

Instructions:
  • Answer 43 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. 1. Monopoly 2. Oligopoly 3. Monopolistic competition 4. Perfect competition






2. 1. Personnel 2. Fragmentation 3. Creating enterprise value






3. 1. News 2. Sports 3. Children's programming 4. Public affairs programs






4. 1. Multicasting 2. Subscription 3. E-commerce






5. When an ORIGINAL work is FIXED in any FORM

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6. 1. Lead-in (best - strongest - most popular program - first!) 2. Hammocking (weaker program - in between two stronger programs) 3. Tent-poling (strong show in middle off two weaker) 4. Counter-programming (go for next largest audience) 5. Stunting (d






7. 1. Representative of the whole 2. Random - exclusive 3. Generalizability 4. Systematic Error






8. 1. Mergers and acquisitions 2. Joint ownership 3. Joint ventures 4. Formal and informal cooperative ventures






9. 1. a well-defined target audience 2. High quality proramming 3. High technical (Statistics)






10. 1. Focus groups 2. Program testing 3. Call-out research






11. 1. Program and budget 2. Acquisition 3. Scheduling 4. Evaluation 5. Interpersonal






12. 1. The product and 2. the geographic aspects of the market






13. An estimate of the number of people or households viewing or listening to a particular program - off all potential audience members






14. 1. America is growing older 2. Ethnic change (more Latinos) 3. Information systems permeate






15. 1. Capital investment a. Equipment b. Personnel c. Programming 2. Regulatory policy






16. 1. Local broadcast channels 2. Public access 3. Educational and governmental programs (PEGs) 4. a limited number of cable networks






17. 1. Early morning (7-9 am) 2. Daytime (10am-4pm) 3. Prime time (7-11) 4. Late night (11:30 pm-1 am) 5. Overnight (1-7 am) 6. Weekend mornings and afternoons.






18. An estimate of the number of people or households viewing or listening to a particular program based no the actual number of viewers or listeners at a given time. (Shown as a larger percentage)






19. 1. Technical aspects 2. Local-air staff or satellite distribution 3. Commercial density (how many commercials?)






20. Combines demographic and psygraphic data with geological locations and clusters; 2. Is used frequently in advertising and marketing






21. Numbers over quality






22. Zip code - specific area






23. 1. Terrestrial broadcasting 2. Cable 3. Wireless internet






24. 1. Premium services 2. Negotiate with individual cable networks 3. Pay each network a set fee per subscriber 4. The need for new and recycled programming






25. 1. Major market (1-50) 2. Medium market (51-100) 3. Small market (100+)






26. 1. Sharing capital and costs 2. Access to new markets 3. Shareholder value






27. 1. Created after Jan. 1 - 1978 - protected for author's life plus 70 years 2. Created 'for hire' after Jan 1 - 1978 - protected for 95 years






28. 1. National research services 2. Industry and trade associations 3. Professional consulting firms. Individualized and expensive 4. Local research departments






29. Lifestyle patterns






30. 1. Identify its strengths and weaknesses 2. Understand ratings terminology 3. Interpreting the data






31. 1. capture an existing audience 2. Reach the new audience






32. 1. Geographical boundaries 2. Ranked by the size of population






33. 1. Estimates the numbers of viewers and listeners 2. Variety of categories 3. Time periods (or dayparts)






34. 1. Concentration of ownership 2. Less free exchange of ideas






35. 1. Rising costs 2. Regulatory concerns 3. Utilization of the internet






36. Number of players.






37. 1. Concentration of buyers and sellers in the market 2. Differentiation among products 3. Barriers to entry for new competitors 4. Cost structures 5. Vertical integration






38. 1. US Constitution - Article 1 - section 8 2. title 17 of the United States Code 3. The Copyright Act of 1976






39. VALs(Values - Attitudes - and Lifestyle) 1. Activities 2. Opinions 3. Interests 4. needs 5. Personality






40. A place where consumers and sellers interact






41. 1. Demographic research 2. Psychographic research 3. Geo demographic research






42. 1. Already copyrighted material 2. In the public domain 3. common phrases and ideas 4. discoveries and inventions






43. 1. Intra-industry (eg - consolidation of the radio) 2. Inter-industry (eg - consolidation of AOL/Time Warner)