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Broadcast Management

Instructions:
  • Answer 43 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. When an ORIGINAL work is FIXED in any FORM

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2. 1. Concentration of ownership 2. Less free exchange of ideas






3. 1. Estimates the numbers of viewers and listeners 2. Variety of categories 3. Time periods (or dayparts)






4. An estimate of the number of people or households viewing or listening to a particular program based no the actual number of viewers or listeners at a given time. (Shown as a larger percentage)






5. 1. Mergers and acquisitions 2. Joint ownership 3. Joint ventures 4. Formal and informal cooperative ventures






6. 1. Major market (1-50) 2. Medium market (51-100) 3. Small market (100+)






7. 1. Lead-in (best - strongest - most popular program - first!) 2. Hammocking (weaker program - in between two stronger programs) 3. Tent-poling (strong show in middle off two weaker) 4. Counter-programming (go for next largest audience) 5. Stunting (d






8. 1. Representative of the whole 2. Random - exclusive 3. Generalizability 4. Systematic Error






9. 1. Technical aspects 2. Local-air staff or satellite distribution 3. Commercial density (how many commercials?)






10. 1. capture an existing audience 2. Reach the new audience






11. 1. US Constitution - Article 1 - section 8 2. title 17 of the United States Code 3. The Copyright Act of 1976






12. A place where consumers and sellers interact






13. 1. Program and budget 2. Acquisition 3. Scheduling 4. Evaluation 5. Interpersonal






14. 1. Already copyrighted material 2. In the public domain 3. common phrases and ideas 4. discoveries and inventions






15. 1. America is growing older 2. Ethnic change (more Latinos) 3. Information systems permeate






16. 1. News 2. Sports 3. Children's programming 4. Public affairs programs






17. Zip code - specific area






18. VALs(Values - Attitudes - and Lifestyle) 1. Activities 2. Opinions 3. Interests 4. needs 5. Personality






19. 1. Identify its strengths and weaknesses 2. Understand ratings terminology 3. Interpreting the data






20. 1. Geographical boundaries 2. Ranked by the size of population






21. 1. a well-defined target audience 2. High quality proramming 3. High technical (Statistics)






22. Numbers over quality






23. An estimate of the number of people or households viewing or listening to a particular program - off all potential audience members






24. 1. Monopoly 2. Oligopoly 3. Monopolistic competition 4. Perfect competition






25. 1. Sharing capital and costs 2. Access to new markets 3. Shareholder value






26. 1. Intra-industry (eg - consolidation of the radio) 2. Inter-industry (eg - consolidation of AOL/Time Warner)






27. 1. Terrestrial broadcasting 2. Cable 3. Wireless internet






28. 1. Rising costs 2. Regulatory concerns 3. Utilization of the internet






29. 1. Focus groups 2. Program testing 3. Call-out research






30. 1. Local broadcast channels 2. Public access 3. Educational and governmental programs (PEGs) 4. a limited number of cable networks






31. Number of players.






32. 1. Created after Jan. 1 - 1978 - protected for author's life plus 70 years 2. Created 'for hire' after Jan 1 - 1978 - protected for 95 years






33. 1. Premium services 2. Negotiate with individual cable networks 3. Pay each network a set fee per subscriber 4. The need for new and recycled programming






34. 1. Demographic research 2. Psychographic research 3. Geo demographic research






35. 1. The product and 2. the geographic aspects of the market






36. 1. Personnel 2. Fragmentation 3. Creating enterprise value






37. 1. Capital investment a. Equipment b. Personnel c. Programming 2. Regulatory policy






38. 1. Concentration of buyers and sellers in the market 2. Differentiation among products 3. Barriers to entry for new competitors 4. Cost structures 5. Vertical integration






39. 1. Early morning (7-9 am) 2. Daytime (10am-4pm) 3. Prime time (7-11) 4. Late night (11:30 pm-1 am) 5. Overnight (1-7 am) 6. Weekend mornings and afternoons.






40. 1. National research services 2. Industry and trade associations 3. Professional consulting firms. Individualized and expensive 4. Local research departments






41. 1. Multicasting 2. Subscription 3. E-commerce






42. Lifestyle patterns






43. Combines demographic and psygraphic data with geological locations and clusters; 2. Is used frequently in advertising and marketing