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Broadcast Management

Instructions:
  • Answer 43 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. VALs(Values - Attitudes - and Lifestyle) 1. Activities 2. Opinions 3. Interests 4. needs 5. Personality






2. When an ORIGINAL work is FIXED in any FORM


3. A place where consumers and sellers interact






4. 1. Concentration of buyers and sellers in the market 2. Differentiation among products 3. Barriers to entry for new competitors 4. Cost structures 5. Vertical integration






5. 1. Rising costs 2. Regulatory concerns 3. Utilization of the internet






6. 1. Demographic research 2. Psychographic research 3. Geo demographic research






7. 1. Estimates the numbers of viewers and listeners 2. Variety of categories 3. Time periods (or dayparts)






8. 1. The product and 2. the geographic aspects of the market






9. 1. Terrestrial broadcasting 2. Cable 3. Wireless internet






10. Lifestyle patterns






11. 1. News 2. Sports 3. Children's programming 4. Public affairs programs






12. 1. Representative of the whole 2. Random - exclusive 3. Generalizability 4. Systematic Error






13. 1. Monopoly 2. Oligopoly 3. Monopolistic competition 4. Perfect competition






14. 1. Geographical boundaries 2. Ranked by the size of population






15. 1. Created after Jan. 1 - 1978 - protected for author's life plus 70 years 2. Created 'for hire' after Jan 1 - 1978 - protected for 95 years






16. 1. Major market (1-50) 2. Medium market (51-100) 3. Small market (100+)






17. 1. a well-defined target audience 2. High quality proramming 3. High technical (Statistics)






18. An estimate of the number of people or households viewing or listening to a particular program - off all potential audience members






19. Numbers over quality






20. 1. Premium services 2. Negotiate with individual cable networks 3. Pay each network a set fee per subscriber 4. The need for new and recycled programming






21. 1. Personnel 2. Fragmentation 3. Creating enterprise value






22. 1. Already copyrighted material 2. In the public domain 3. common phrases and ideas 4. discoveries and inventions






23. 1. capture an existing audience 2. Reach the new audience






24. Combines demographic and psygraphic data with geological locations and clusters; 2. Is used frequently in advertising and marketing






25. 1. Focus groups 2. Program testing 3. Call-out research






26. 1. America is growing older 2. Ethnic change (more Latinos) 3. Information systems permeate






27. 1. Multicasting 2. Subscription 3. E-commerce






28. 1. Local broadcast channels 2. Public access 3. Educational and governmental programs (PEGs) 4. a limited number of cable networks






29. Number of players.






30. An estimate of the number of people or households viewing or listening to a particular program based no the actual number of viewers or listeners at a given time. (Shown as a larger percentage)






31. 1. Intra-industry (eg - consolidation of the radio) 2. Inter-industry (eg - consolidation of AOL/Time Warner)






32. 1. Technical aspects 2. Local-air staff or satellite distribution 3. Commercial density (how many commercials?)






33. 1. Concentration of ownership 2. Less free exchange of ideas






34. 1. US Constitution - Article 1 - section 8 2. title 17 of the United States Code 3. The Copyright Act of 1976






35. 1. Mergers and acquisitions 2. Joint ownership 3. Joint ventures 4. Formal and informal cooperative ventures






36. 1. Early morning (7-9 am) 2. Daytime (10am-4pm) 3. Prime time (7-11) 4. Late night (11:30 pm-1 am) 5. Overnight (1-7 am) 6. Weekend mornings and afternoons.






37. 1. Program and budget 2. Acquisition 3. Scheduling 4. Evaluation 5. Interpersonal






38. 1. National research services 2. Industry and trade associations 3. Professional consulting firms. Individualized and expensive 4. Local research departments






39. 1. Lead-in (best - strongest - most popular program - first!) 2. Hammocking (weaker program - in between two stronger programs) 3. Tent-poling (strong show in middle off two weaker) 4. Counter-programming (go for next largest audience) 5. Stunting (d






40. 1. Capital investment a. Equipment b. Personnel c. Programming 2. Regulatory policy






41. Zip code - specific area






42. 1. Sharing capital and costs 2. Access to new markets 3. Shareholder value






43. 1. Identify its strengths and weaknesses 2. Understand ratings terminology 3. Interpreting the data