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Broadcast Management

Instructions:
  • Answer 43 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Zip code - specific area






2. 1. Capital investment a. Equipment b. Personnel c. Programming 2. Regulatory policy






3. 1. Program and budget 2. Acquisition 3. Scheduling 4. Evaluation 5. Interpersonal






4. 1. a well-defined target audience 2. High quality proramming 3. High technical (Statistics)






5. 1. Personnel 2. Fragmentation 3. Creating enterprise value






6. 1. Terrestrial broadcasting 2. Cable 3. Wireless internet






7. 1. capture an existing audience 2. Reach the new audience






8. Number of players.






9. 1. Demographic research 2. Psychographic research 3. Geo demographic research






10. 1. Representative of the whole 2. Random - exclusive 3. Generalizability 4. Systematic Error






11. 1. Concentration of buyers and sellers in the market 2. Differentiation among products 3. Barriers to entry for new competitors 4. Cost structures 5. Vertical integration






12. An estimate of the number of people or households viewing or listening to a particular program based no the actual number of viewers or listeners at a given time. (Shown as a larger percentage)






13. Combines demographic and psygraphic data with geological locations and clusters; 2. Is used frequently in advertising and marketing






14. 1. Lead-in (best - strongest - most popular program - first!) 2. Hammocking (weaker program - in between two stronger programs) 3. Tent-poling (strong show in middle off two weaker) 4. Counter-programming (go for next largest audience) 5. Stunting (d






15. 1. The product and 2. the geographic aspects of the market






16. 1. National research services 2. Industry and trade associations 3. Professional consulting firms. Individualized and expensive 4. Local research departments






17. 1. Already copyrighted material 2. In the public domain 3. common phrases and ideas 4. discoveries and inventions






18. 1. Created after Jan. 1 - 1978 - protected for author's life plus 70 years 2. Created 'for hire' after Jan 1 - 1978 - protected for 95 years






19. An estimate of the number of people or households viewing or listening to a particular program - off all potential audience members






20. Lifestyle patterns






21. 1. Technical aspects 2. Local-air staff or satellite distribution 3. Commercial density (how many commercials?)






22. When an ORIGINAL work is FIXED in any FORM


23. 1. Local broadcast channels 2. Public access 3. Educational and governmental programs (PEGs) 4. a limited number of cable networks






24. 1. Major market (1-50) 2. Medium market (51-100) 3. Small market (100+)






25. 1. Early morning (7-9 am) 2. Daytime (10am-4pm) 3. Prime time (7-11) 4. Late night (11:30 pm-1 am) 5. Overnight (1-7 am) 6. Weekend mornings and afternoons.






26. 1. Multicasting 2. Subscription 3. E-commerce






27. 1. Concentration of ownership 2. Less free exchange of ideas






28. 1. Monopoly 2. Oligopoly 3. Monopolistic competition 4. Perfect competition






29. 1. Focus groups 2. Program testing 3. Call-out research






30. VALs(Values - Attitudes - and Lifestyle) 1. Activities 2. Opinions 3. Interests 4. needs 5. Personality






31. 1. News 2. Sports 3. Children's programming 4. Public affairs programs






32. 1. Intra-industry (eg - consolidation of the radio) 2. Inter-industry (eg - consolidation of AOL/Time Warner)






33. 1. Geographical boundaries 2. Ranked by the size of population






34. A place where consumers and sellers interact






35. 1. Rising costs 2. Regulatory concerns 3. Utilization of the internet






36. 1. Premium services 2. Negotiate with individual cable networks 3. Pay each network a set fee per subscriber 4. The need for new and recycled programming






37. 1. Identify its strengths and weaknesses 2. Understand ratings terminology 3. Interpreting the data






38. 1. Mergers and acquisitions 2. Joint ownership 3. Joint ventures 4. Formal and informal cooperative ventures






39. 1. Estimates the numbers of viewers and listeners 2. Variety of categories 3. Time periods (or dayparts)






40. 1. America is growing older 2. Ethnic change (more Latinos) 3. Information systems permeate






41. 1. Sharing capital and costs 2. Access to new markets 3. Shareholder value






42. Numbers over quality






43. 1. US Constitution - Article 1 - section 8 2. title 17 of the United States Code 3. The Copyright Act of 1976