Test your basic knowledge |

Broadcast Management

Instructions:
  • Answer 43 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. When an ORIGINAL work is FIXED in any FORM

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2. 1. Concentration of buyers and sellers in the market 2. Differentiation among products 3. Barriers to entry for new competitors 4. Cost structures 5. Vertical integration






3. 1. a well-defined target audience 2. High quality proramming 3. High technical (Statistics)






4. 1. Rising costs 2. Regulatory concerns 3. Utilization of the internet






5. 1. Mergers and acquisitions 2. Joint ownership 3. Joint ventures 4. Formal and informal cooperative ventures






6. 1. US Constitution - Article 1 - section 8 2. title 17 of the United States Code 3. The Copyright Act of 1976






7. 1. Concentration of ownership 2. Less free exchange of ideas






8. 1. Personnel 2. Fragmentation 3. Creating enterprise value






9. 1. Created after Jan. 1 - 1978 - protected for author's life plus 70 years 2. Created 'for hire' after Jan 1 - 1978 - protected for 95 years






10. 1. Demographic research 2. Psychographic research 3. Geo demographic research






11. A place where consumers and sellers interact






12. 1. Identify its strengths and weaknesses 2. Understand ratings terminology 3. Interpreting the data






13. 1. National research services 2. Industry and trade associations 3. Professional consulting firms. Individualized and expensive 4. Local research departments






14. 1. America is growing older 2. Ethnic change (more Latinos) 3. Information systems permeate






15. 1. Technical aspects 2. Local-air staff or satellite distribution 3. Commercial density (how many commercials?)






16. Combines demographic and psygraphic data with geological locations and clusters; 2. Is used frequently in advertising and marketing






17. 1. capture an existing audience 2. Reach the new audience






18. Lifestyle patterns






19. 1. Premium services 2. Negotiate with individual cable networks 3. Pay each network a set fee per subscriber 4. The need for new and recycled programming






20. 1. Major market (1-50) 2. Medium market (51-100) 3. Small market (100+)






21. 1. Early morning (7-9 am) 2. Daytime (10am-4pm) 3. Prime time (7-11) 4. Late night (11:30 pm-1 am) 5. Overnight (1-7 am) 6. Weekend mornings and afternoons.






22. An estimate of the number of people or households viewing or listening to a particular program - off all potential audience members






23. 1. News 2. Sports 3. Children's programming 4. Public affairs programs






24. 1. Focus groups 2. Program testing 3. Call-out research






25. 1. The product and 2. the geographic aspects of the market






26. 1. Capital investment a. Equipment b. Personnel c. Programming 2. Regulatory policy






27. 1. Intra-industry (eg - consolidation of the radio) 2. Inter-industry (eg - consolidation of AOL/Time Warner)






28. Number of players.






29. 1. Lead-in (best - strongest - most popular program - first!) 2. Hammocking (weaker program - in between two stronger programs) 3. Tent-poling (strong show in middle off two weaker) 4. Counter-programming (go for next largest audience) 5. Stunting (d






30. 1. Already copyrighted material 2. In the public domain 3. common phrases and ideas 4. discoveries and inventions






31. 1. Geographical boundaries 2. Ranked by the size of population






32. 1. Representative of the whole 2. Random - exclusive 3. Generalizability 4. Systematic Error






33. 1. Sharing capital and costs 2. Access to new markets 3. Shareholder value






34. 1. Terrestrial broadcasting 2. Cable 3. Wireless internet






35. 1. Local broadcast channels 2. Public access 3. Educational and governmental programs (PEGs) 4. a limited number of cable networks






36. 1. Monopoly 2. Oligopoly 3. Monopolistic competition 4. Perfect competition






37. Numbers over quality






38. VALs(Values - Attitudes - and Lifestyle) 1. Activities 2. Opinions 3. Interests 4. needs 5. Personality






39. Zip code - specific area






40. An estimate of the number of people or households viewing or listening to a particular program based no the actual number of viewers or listeners at a given time. (Shown as a larger percentage)






41. 1. Multicasting 2. Subscription 3. E-commerce






42. 1. Estimates the numbers of viewers and listeners 2. Variety of categories 3. Time periods (or dayparts)






43. 1. Program and budget 2. Acquisition 3. Scheduling 4. Evaluation 5. Interpersonal