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Test your basic knowledge |
Broadcast Management
Start Test
Study First
Subjects
:
business-skills
,
industries
Instructions:
Answer 43 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Lifestyle patterns
Psychographic research
Barriers to market entry
4 Strategic Alliance forms
When is a work considered 'protected' by copyright?
2. Number of players.
Barriers to market entry
3 Market ranks
Market structure is known as the...
3 management issues
3. When an ORIGINAL work is FIXED in any FORM
4. 1. Already copyrighted material 2. In the public domain 3. common phrases and ideas 4. discoveries and inventions
A market can be defined as:
Geo demographic research
Rating
When is a work NOT considered protected by copyright?
5. 1. America is growing older 2. Ethnic change (more Latinos) 3. Information systems permeate
Psychographic research
3 Social forces to market change
Rating
4 types of market structures
6. 1. Created after Jan. 1 - 1978 - protected for author's life plus 70 years 2. Created 'for hire' after Jan 1 - 1978 - protected for 95 years
3 elements of a profitable program
2 dividing lines (limits) of the Copyright Act of 1978
4 differences of cable from TV
3 ways to use audience research data
7. 1. Terrestrial broadcasting 2. Cable 3. Wireless internet
3 Benefits of strategic alliances
Market structure is known as the...
3 management issues
3 types of programming platforms
8. 1. Personnel 2. Fragmentation 3. Creating enterprise value
5 main tasks of the Program director
When is a work NOT considered protected by copyright?
3 management issues
4 types of market structures
9. 1. Premium services 2. Negotiate with individual cable networks 3. Pay each network a set fee per subscriber 4. The need for new and recycled programming
4 differences of cable from TV
3 ways to use audience research data
3 business models
Market structure is known as the...
10. Numbers over quality
Demographic research
3 business models
3 ways to use audience research data
4 things most local programming consists of...
11. 1. Concentration of ownership 2. Less free exchange of ideas
9 placement and scheduling television programming strategies
Demographic research
2 results of Strategic Alliances
4 differences of cable from TV
12. 1. Technical aspects 2. Local-air staff or satellite distribution 3. Commercial density (how many commercials?)
4 types of market structures
3 variables for Radio format
Demographic research
Shara
13. 1. The product and 2. the geographic aspects of the market
Geo demographic research combines... and is used frequently in...
The media market combines what two things?
Demographic research
Shara
14. An estimate of the number of people or households viewing or listening to a particular program - off all potential audience members
3 ways to use audience research data
When is a work considered 'protected' by copyright?
3 types of Audience research and Analysis
Rating
15. 1. US Constitution - Article 1 - section 8 2. title 17 of the United States Code 3. The Copyright Act of 1976
A market can be defined as:
3 ways Copyright law originated
When is a work NOT considered protected by copyright?
3 Social forces to market change
16. 1. News 2. Sports 3. Children's programming 4. Public affairs programs
2 types of strategic Alliances
3 ways to use audience research data
4 things most local programming consists of...
3 Social forces to market change
17. 1. Representative of the whole 2. Random - exclusive 3. Generalizability 4. Systematic Error
5 VAL character4istics of psychographic research data
4 characteristics of obtaining samples
5 main tasks of the Program director
4 sources of audience research data
18. A place where consumers and sellers interact
A market can be defined as:
2 dividing lines (limits) of the Copyright Act of 1978
4 characteristics of obtaining samples
3 Market ranks
19. 1. a well-defined target audience 2. High quality proramming 3. High technical (Statistics)
Rating
5 main tasks of the Program director
3 elements of a profitable program
Market structure is known as the...
20. 1. capture an existing audience 2. Reach the new audience
3 management issues in programming
2 approaches to radio programming strategy
4 things basic cable service includes
4 characteristics of obtaining samples
21. 1. Monopoly 2. Oligopoly 3. Monopolistic competition 4. Perfect competition
Geo demographic research
2 types of strategic Alliances
Psychographic research
4 types of market structures
22. 1. National research services 2. Industry and trade associations 3. Professional consulting firms. Individualized and expensive 4. Local research departments
5 main tasks of the Program director
3 management issues
4 sources of audience research data
Demographic research
23. Zip code - specific area
Barriers to market entry
5 criteria that identify a market structure:
2 results of Strategic Alliances
Geo demographic research
24. 1. Concentration of buyers and sellers in the market 2. Differentiation among products 3. Barriers to entry for new competitors 4. Cost structures 5. Vertical integration
4 differences of cable from TV
3 variables for Radio format
Psychographic research
5 criteria that identify a market structure:
25. Combines demographic and psygraphic data with geological locations and clusters; 2. Is used frequently in advertising and marketing
4 things most local programming consists of...
Market structure is known as the...
Geo demographic research combines... and is used frequently in...
3 management issues
26. 1. Intra-industry (eg - consolidation of the radio) 2. Inter-industry (eg - consolidation of AOL/Time Warner)
4 things basic cable service includes
Shara
3 types of Audience research and Analysis
2 types of strategic Alliances
27. 1. Lead-in (best - strongest - most popular program - first!) 2. Hammocking (weaker program - in between two stronger programs) 3. Tent-poling (strong show in middle off two weaker) 4. Counter-programming (go for next largest audience) 5. Stunting (d
3 characteristics of demographic audience research data
4 characteristics of obtaining samples
9 placement and scheduling television programming strategies
2 approaches to radio programming strategy
28. 1. Local broadcast channels 2. Public access 3. Educational and governmental programs (PEGs) 4. a limited number of cable networks
Demographic research
3 elements of a profitable program
4 things basic cable service includes
A market can be defined as:
29. 1. Estimates the numbers of viewers and listeners 2. Variety of categories 3. Time periods (or dayparts)
3 business models
3 characteristics of demographic audience research data
Shara
3 variables for Radio format
30. 1. Early morning (7-9 am) 2. Daytime (10am-4pm) 3. Prime time (7-11) 4. Late night (11:30 pm-1 am) 5. Overnight (1-7 am) 6. Weekend mornings and afternoons.
6 dayparts to television programming
2 things that define a market
5 criteria that identify a market structure:
3 ways Copyright law originated
31. An estimate of the number of people or households viewing or listening to a particular program based no the actual number of viewers or listeners at a given time. (Shown as a larger percentage)
Shara
2 things that define a market
Geo demographic research
3 management issues in programming
32. VALs(Values - Attitudes - and Lifestyle) 1. Activities 2. Opinions 3. Interests 4. needs 5. Personality
4 things basic cable service includes
5 VAL character4istics of psychographic research data
A market can be defined as:
9 placement and scheduling television programming strategies
33. 1. Program and budget 2. Acquisition 3. Scheduling 4. Evaluation 5. Interpersonal
Rating
5 main tasks of the Program director
2 things that define a market
3 Qualitative approaches to Psychographic research data
34. 1. Focus groups 2. Program testing 3. Call-out research
3 ways to use audience research data
3 Qualitative approaches to Psychographic research data
3 business models
Market structure is known as the...
35. 1. Capital investment a. Equipment b. Personnel c. Programming 2. Regulatory policy
Barriers to market entry
2 dividing lines (limits) of the Copyright Act of 1978
3 variables for Radio format
3 Market ranks
36. 1. Geographical boundaries 2. Ranked by the size of population
2 things that define a market
3 Social forces to market change
2 types of strategic Alliances
3 types of programming platforms
37. 1. Rising costs 2. Regulatory concerns 3. Utilization of the internet
4 types of market structures
3 types of Audience research and Analysis
Geo demographic research
3 management issues in programming
38. 1. Major market (1-50) 2. Medium market (51-100) 3. Small market (100+)
5 VAL character4istics of psychographic research data
3 ways Copyright law originated
3 variables for Radio format
3 Market ranks
39. 1. Demographic research 2. Psychographic research 3. Geo demographic research
3 ways to use audience research data
4 sources of audience research data
3 types of Audience research and Analysis
5 main tasks of the Program director
40. 1. Multicasting 2. Subscription 3. E-commerce
3 business models
3 Social forces to market change
2 results of Strategic Alliances
3 Qualitative approaches to Psychographic research data
41. 1. Mergers and acquisitions 2. Joint ownership 3. Joint ventures 4. Formal and informal cooperative ventures
3 elements of a profitable program
2 results of Strategic Alliances
4 Strategic Alliance forms
Market structure is known as the...
42. 1. Identify its strengths and weaknesses 2. Understand ratings terminology 3. Interpreting the data
2 types of strategic Alliances
3 management issues in programming
3 ways to use audience research data
Rating
43. 1. Sharing capital and costs 2. Access to new markets 3. Shareholder value
2 dividing lines (limits) of the Copyright Act of 1978
3 Benefits of strategic alliances
6 dayparts to television programming
Geo demographic research combines... and is used frequently in...