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Broadcast Management

Subjects : business-skills, industries

Instructions:

Answer 43 questions in 15 minutes.
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Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.

1. VALs(Values - Attitudes - and Lifestyle) 1. Activities 2. Opinions 3. Interests 4. needs 5. Personality
A market can be defined as:
3 types of programming platforms
3 ways Copyright law originated
5 VAL character4istics of psychographic research data

2. 1. a well-defined target audience 2. High quality proramming 3. High technical (Statistics)
3 elements of a profitable program
4 differences of cable from TV
3 Market ranks
5 VAL character4istics of psychographic research data

3. Numbers over quality
Demographic research
4 characteristics of obtaining samples
Barriers to market entry
2 dividing lines (limits) of the Copyright Act of 1978

4. 1. Mergers and acquisitions 2. Joint ownership 3. Joint ventures 4. Formal and informal cooperative ventures
A market can be defined as:
3 Qualitative approaches to Psychographic research data
4 types of market structures
4 Strategic Alliance forms

5. 1. Personnel 2. Fragmentation 3. Creating enterprise value
4 things most local programming consists of...
3 management issues
A market can be defined as:
2 approaches to radio programming strategy

6. 1. Multicasting 2. Subscription 3. E-commerce
Rating
3 business models
4 things basic cable service includes
4 types of market structures

7. 1. Representative of the whole 2. Random - exclusive 3. Generalizability 4. Systematic Error
4 characteristics of obtaining samples
Shara
3 Qualitative approaches to Psychographic research data
2 dividing lines (limits) of the Copyright Act of 1978

8. 1. Created after Jan. 1 - 1978 - protected for author's life plus 70 years 2. Created 'for hire' after Jan 1 - 1978 - protected for 95 years
2 dividing lines (limits) of the Copyright Act of 1978
4 differences of cable from TV
3 types of Audience research and Analysis
5 VAL character4istics of psychographic research data

9. 1. Sharing capital and costs 2. Access to new markets 3. Shareholder value
5 main tasks of the Program director
The media market combines what two things?
3 variables for Radio format
3 Benefits of strategic alliances

10. 1. Major market (1-50) 2. Medium market (51-100) 3. Small market (100+)
4 sources of audience research data
2 results of Strategic Alliances
3 Market ranks
2 dividing lines (limits) of the Copyright Act of 1978

11. 1. Rising costs 2. Regulatory concerns 3. Utilization of the internet
2 approaches to radio programming strategy
5 main tasks of the Program director
3 management issues in programming
4 Strategic Alliance forms

12. Combines demographic and psygraphic data with geological locations and clusters; 2. Is used frequently in advertising and marketing
Geo demographic research combines... and is used frequently in...
4 types of market structures
4 things basic cable service includes
4 sources of audience research data

13. Zip code - specific area
3 characteristics of demographic audience research data
Geo demographic research
6 dayparts to television programming
The media market combines what two things?

14. 1. Demographic research 2. Psychographic research 3. Geo demographic research
Barriers to market entry
When is a work NOT considered protected by copyright?
3 types of Audience research and Analysis
Shara

15. 1. The product and 2. the geographic aspects of the market
3 types of Audience research and Analysis
9 placement and scheduling television programming strategies
The media market combines what two things?
3 variables for Radio format

16. 1. Already copyrighted material 2. In the public domain 3. common phrases and ideas 4. discoveries and inventions
5 criteria that identify a market structure:
3 Qualitative approaches to Psychographic research data
When is a work NOT considered protected by copyright?
4 types of market structures

17. Number of players.
When is a work considered 'protected' by copyright?
Market structure is known as the...
The media market combines what two things?
3 types of Audience research and Analysis

18. 1. Concentration of buyers and sellers in the market 2. Differentiation among products 3. Barriers to entry for new competitors 4. Cost structures 5. Vertical integration
3 management issues in programming
9 placement and scheduling television programming strategies
5 criteria that identify a market structure:
3 business models

19. 1. News 2. Sports 3. Children's programming 4. Public affairs programs
4 things most local programming consists of...
Market structure is known as the...
6 dayparts to television programming
3 variables for Radio format

20. 1. National research services 2. Industry and trade associations 3. Professional consulting firms. Individualized and expensive 4. Local research departments
Market structure is known as the...
3 Social forces to market change
4 sources of audience research data
5 main tasks of the Program director

21. 1. Identify its strengths and weaknesses 2. Understand ratings terminology 3. Interpreting the data
5 main tasks of the Program director
9 placement and scheduling television programming strategies
2 types of strategic Alliances
3 ways to use audience research data

22. 1. Early morning (7-9 am) 2. Daytime (10am-4pm) 3. Prime time (7-11) 4. Late night (11:30 pm-1 am) 5. Overnight (1-7 am) 6. Weekend mornings and afternoons.
4 types of market structures
5 main tasks of the Program director
2 types of strategic Alliances
6 dayparts to television programming

23. 1. Technical aspects 2. Local-air staff or satellite distribution 3. Commercial density (how many commercials?)
A market can be defined as:
3 types of Audience research and Analysis
3 variables for Radio format
4 things most local programming consists of...

24. Lifestyle patterns
Market structure is known as the...
3 business models
3 variables for Radio format
Psychographic research

25. 1. Lead-in (best - strongest - most popular program - first!) 2. Hammocking (weaker program - in between two stronger programs) 3. Tent-poling (strong show in middle off two weaker) 4. Counter-programming (go for next largest audience) 5. Stunting (d
3 types of programming platforms
2 approaches to radio programming strategy
9 placement and scheduling television programming strategies
Demographic research

26. 1. Program and budget 2. Acquisition 3. Scheduling 4. Evaluation 5. Interpersonal
4 characteristics of obtaining samples
3 Social forces to market change
5 main tasks of the Program director
9 placement and scheduling television programming strategies

27. 1. Local broadcast channels 2. Public access 3. Educational and governmental programs (PEGs) 4. a limited number of cable networks
3 Benefits of strategic alliances
3 types of programming platforms
4 things basic cable service includes
A market can be defined as:

28. 1. Premium services 2. Negotiate with individual cable networks 3. Pay each network a set fee per subscriber 4. The need for new and recycled programming
3 ways to use audience research data
3 characteristics of demographic audience research data
3 Market ranks
4 differences of cable from TV

29. 1. capture an existing audience 2. Reach the new audience
4 things most local programming consists of...
3 Social forces to market change
2 approaches to radio programming strategy
3 characteristics of demographic audience research data

30. 1. US Constitution - Article 1 - section 8 2. title 17 of the United States Code 3. The Copyright Act of 1976
5 main tasks of the Program director
3 ways Copyright law originated
Geo demographic research
3 variables for Radio format

31. A place where consumers and sellers interact
A market can be defined as:
Geo demographic research
When is a work considered 'protected' by copyright?
9 placement and scheduling television programming strategies

32. 1. Intra-industry (eg - consolidation of the radio) 2. Inter-industry (eg - consolidation of AOL/Time Warner)
2 types of strategic Alliances
4 characteristics of obtaining samples
3 types of Audience research and Analysis
6 dayparts to television programming

33. 1. Concentration of ownership 2. Less free exchange of ideas
3 Benefits of strategic alliances
3 ways to use audience research data
6 dayparts to television programming
2 results of Strategic Alliances

34. 1. Estimates the numbers of viewers and listeners 2. Variety of categories 3. Time periods (or dayparts)
3 characteristics of demographic audience research data
2 things that define a market
2 types of strategic Alliances
4 types of market structures

35. 1. Monopoly 2. Oligopoly 3. Monopolistic competition 4. Perfect competition
4 types of market structures
3 Social forces to market change
3 Market ranks
5 main tasks of the Program director

36. 1. Geographical boundaries 2. Ranked by the size of population
2 things that define a market
4 Strategic Alliance forms
5 criteria that identify a market structure:
5 VAL character4istics of psychographic research data

37. An estimate of the number of people or households viewing or listening to a particular program - off all potential audience members
2 dividing lines (limits) of the Copyright Act of 1978
4 things basic cable service includes
Rating
3 business models

38. 1. Focus groups 2. Program testing 3. Call-out research
The media market combines what two things?
2 types of strategic Alliances
3 Qualitative approaches to Psychographic research data
4 characteristics of obtaining samples

39. When an ORIGINAL work is FIXED in any FORM

40. 1. America is growing older 2. Ethnic change (more Latinos) 3. Information systems permeate
When is a work considered 'protected' by copyright?
2 things that define a market
3 Market ranks
3 Social forces to market change

41. 1. Terrestrial broadcasting 2. Cable 3. Wireless internet
3 types of programming platforms
3 Qualitative approaches to Psychographic research data
When is a work NOT considered protected by copyright?
9 placement and scheduling television programming strategies

42. An estimate of the number of people or households viewing or listening to a particular program based no the actual number of viewers or listeners at a given time. (Shown as a larger percentage)
9 placement and scheduling television programming strategies
When is a work NOT considered protected by copyright?
Geo demographic research
Shara

43. 1. Capital investment a. Equipment b. Personnel c. Programming 2. Regulatory policy
3 Market ranks
A market can be defined as:
Barriers to market entry
3 variables for Radio format

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Broadcast Management

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