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Broadcast Management

Instructions:
  • Answer 43 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. 1. capture an existing audience 2. Reach the new audience






2. 1. The product and 2. the geographic aspects of the market






3. 1. Early morning (7-9 am) 2. Daytime (10am-4pm) 3. Prime time (7-11) 4. Late night (11:30 pm-1 am) 5. Overnight (1-7 am) 6. Weekend mornings and afternoons.






4. 1. Rising costs 2. Regulatory concerns 3. Utilization of the internet






5. 1. Personnel 2. Fragmentation 3. Creating enterprise value






6. 1. Sharing capital and costs 2. Access to new markets 3. Shareholder value






7. 1. Identify its strengths and weaknesses 2. Understand ratings terminology 3. Interpreting the data






8. 1. Created after Jan. 1 - 1978 - protected for author's life plus 70 years 2. Created 'for hire' after Jan 1 - 1978 - protected for 95 years






9. 1. Major market (1-50) 2. Medium market (51-100) 3. Small market (100+)






10. Numbers over quality






11. Number of players.






12. 1. Estimates the numbers of viewers and listeners 2. Variety of categories 3. Time periods (or dayparts)






13. 1. Concentration of ownership 2. Less free exchange of ideas






14. 1. Program and budget 2. Acquisition 3. Scheduling 4. Evaluation 5. Interpersonal






15. 1. Mergers and acquisitions 2. Joint ownership 3. Joint ventures 4. Formal and informal cooperative ventures






16. 1. Terrestrial broadcasting 2. Cable 3. Wireless internet






17. Zip code - specific area






18. 1. Intra-industry (eg - consolidation of the radio) 2. Inter-industry (eg - consolidation of AOL/Time Warner)






19. An estimate of the number of people or households viewing or listening to a particular program - off all potential audience members






20. 1. US Constitution - Article 1 - section 8 2. title 17 of the United States Code 3. The Copyright Act of 1976






21. 1. Premium services 2. Negotiate with individual cable networks 3. Pay each network a set fee per subscriber 4. The need for new and recycled programming






22. 1. Technical aspects 2. Local-air staff or satellite distribution 3. Commercial density (how many commercials?)






23. 1. Monopoly 2. Oligopoly 3. Monopolistic competition 4. Perfect competition






24. 1. Representative of the whole 2. Random - exclusive 3. Generalizability 4. Systematic Error






25. VALs(Values - Attitudes - and Lifestyle) 1. Activities 2. Opinions 3. Interests 4. needs 5. Personality






26. 1. National research services 2. Industry and trade associations 3. Professional consulting firms. Individualized and expensive 4. Local research departments






27. 1. America is growing older 2. Ethnic change (more Latinos) 3. Information systems permeate






28. 1. Multicasting 2. Subscription 3. E-commerce






29. When an ORIGINAL work is FIXED in any FORM


30. 1. Lead-in (best - strongest - most popular program - first!) 2. Hammocking (weaker program - in between two stronger programs) 3. Tent-poling (strong show in middle off two weaker) 4. Counter-programming (go for next largest audience) 5. Stunting (d






31. Lifestyle patterns






32. 1. Concentration of buyers and sellers in the market 2. Differentiation among products 3. Barriers to entry for new competitors 4. Cost structures 5. Vertical integration






33. 1. Focus groups 2. Program testing 3. Call-out research






34. 1. Demographic research 2. Psychographic research 3. Geo demographic research






35. 1. Capital investment a. Equipment b. Personnel c. Programming 2. Regulatory policy






36. 1. a well-defined target audience 2. High quality proramming 3. High technical (Statistics)






37. An estimate of the number of people or households viewing or listening to a particular program based no the actual number of viewers or listeners at a given time. (Shown as a larger percentage)






38. 1. Geographical boundaries 2. Ranked by the size of population






39. 1. Already copyrighted material 2. In the public domain 3. common phrases and ideas 4. discoveries and inventions






40. 1. News 2. Sports 3. Children's programming 4. Public affairs programs






41. 1. Local broadcast channels 2. Public access 3. Educational and governmental programs (PEGs) 4. a limited number of cable networks






42. A place where consumers and sellers interact






43. Combines demographic and psygraphic data with geological locations and clusters; 2. Is used frequently in advertising and marketing