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Broadcast Management

Subjects : business-skills, industries

Instructions:

Answer 43 questions in 15 minutes.
If you are not ready to take this test, you can study here.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.

1. 1. Focus groups 2. Program testing 3. Call-out research
5 criteria that identify a market structure:
2 results of Strategic Alliances
Barriers to market entry
3 Qualitative approaches to Psychographic research data

2. 1. Concentration of buyers and sellers in the market 2. Differentiation among products 3. Barriers to entry for new competitors 4. Cost structures 5. Vertical integration
5 criteria that identify a market structure:
3 ways to use audience research data
Demographic research
3 management issues

3. 1. Technical aspects 2. Local-air staff or satellite distribution 3. Commercial density (how many commercials?)
Rating
3 variables for Radio format
A market can be defined as:
3 Benefits of strategic alliances

4. 1. News 2. Sports 3. Children's programming 4. Public affairs programs
Geo demographic research
4 Strategic Alliance forms
Rating
4 things most local programming consists of...

5. 1. Premium services 2. Negotiate with individual cable networks 3. Pay each network a set fee per subscriber 4. The need for new and recycled programming
4 differences of cable from TV
When is a work considered 'protected' by copyright?
4 types of market structures
3 management issues

6. An estimate of the number of people or households viewing or listening to a particular program based no the actual number of viewers or listeners at a given time. (Shown as a larger percentage)
Shara
2 things that define a market
Rating
When is a work considered 'protected' by copyright?

7. 1. Monopoly 2. Oligopoly 3. Monopolistic competition 4. Perfect competition
2 approaches to radio programming strategy
Demographic research
4 types of market structures
When is a work NOT considered protected by copyright?

8. 1. Personnel 2. Fragmentation 3. Creating enterprise value
3 management issues
3 business models
A market can be defined as:
3 types of programming platforms

9. 1. Demographic research 2. Psychographic research 3. Geo demographic research
Rating
3 types of Audience research and Analysis
3 variables for Radio format
5 main tasks of the Program director

10. 1. Concentration of ownership 2. Less free exchange of ideas
Shara
3 management issues
Geo demographic research
2 results of Strategic Alliances

11. 1. Created after Jan. 1 - 1978 - protected for author's life plus 70 years 2. Created 'for hire' after Jan 1 - 1978 - protected for 95 years
3 Market ranks
The media market combines what two things?
5 main tasks of the Program director
2 dividing lines (limits) of the Copyright Act of 1978

12. VALs(Values - Attitudes - and Lifestyle) 1. Activities 2. Opinions 3. Interests 4. needs 5. Personality
3 Qualitative approaches to Psychographic research data
3 types of programming platforms
5 VAL character4istics of psychographic research data
Psychographic research

13. Number of players.
When is a work NOT considered protected by copyright?
Psychographic research
Rating
Market structure is known as the...

14. When an ORIGINAL work is FIXED in any FORM

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15. 1. The product and 2. the geographic aspects of the market
The media market combines what two things?
A market can be defined as:
2 dividing lines (limits) of the Copyright Act of 1978
2 things that define a market

16. 1. Intra-industry (eg - consolidation of the radio) 2. Inter-industry (eg - consolidation of AOL/Time Warner)
2 types of strategic Alliances
A market can be defined as:
The media market combines what two things?
3 elements of a profitable program

17. 1. Major market (1-50) 2. Medium market (51-100) 3. Small market (100+)
5 main tasks of the Program director
3 Market ranks
4 sources of audience research data
When is a work considered 'protected' by copyright?

18. 1. Mergers and acquisitions 2. Joint ownership 3. Joint ventures 4. Formal and informal cooperative ventures
A market can be defined as:
4 differences of cable from TV
3 elements of a profitable program
4 Strategic Alliance forms

19. 1. Lead-in (best - strongest - most popular program - first!) 2. Hammocking (weaker program - in between two stronger programs) 3. Tent-poling (strong show in middle off two weaker) 4. Counter-programming (go for next largest audience) 5. Stunting (d
3 business models
A market can be defined as:
5 criteria that identify a market structure:
9 placement and scheduling television programming strategies

20. 1. Local broadcast channels 2. Public access 3. Educational and governmental programs (PEGs) 4. a limited number of cable networks
4 things basic cable service includes
3 management issues in programming
2 dividing lines (limits) of the Copyright Act of 1978
3 Market ranks

21. 1. Rising costs 2. Regulatory concerns 3. Utilization of the internet
3 Market ranks
3 management issues in programming
3 management issues
3 ways to use audience research data

22. 1. Representative of the whole 2. Random - exclusive 3. Generalizability 4. Systematic Error
2 types of strategic Alliances
Barriers to market entry
Geo demographic research combines... and is used frequently in...
4 characteristics of obtaining samples

23. 1. capture an existing audience 2. Reach the new audience
2 approaches to radio programming strategy
When is a work NOT considered protected by copyright?
9 placement and scheduling television programming strategies
5 VAL character4istics of psychographic research data

24. Numbers over quality
5 VAL character4istics of psychographic research data
Demographic research
Shara
3 management issues

25. 1. Estimates the numbers of viewers and listeners 2. Variety of categories 3. Time periods (or dayparts)
4 differences of cable from TV
3 characteristics of demographic audience research data
When is a work NOT considered protected by copyright?
3 Qualitative approaches to Psychographic research data

26. 1. America is growing older 2. Ethnic change (more Latinos) 3. Information systems permeate
3 Social forces to market change
4 types of market structures
A market can be defined as:
3 management issues in programming

27. 1. Geographical boundaries 2. Ranked by the size of population
4 characteristics of obtaining samples
2 things that define a market
Rating
3 management issues in programming

28. 1. US Constitution - Article 1 - section 8 2. title 17 of the United States Code 3. The Copyright Act of 1976
2 approaches to radio programming strategy
3 ways Copyright law originated
5 main tasks of the Program director
3 ways to use audience research data

29. 1. Sharing capital and costs 2. Access to new markets 3. Shareholder value
3 Benefits of strategic alliances
5 VAL character4istics of psychographic research data
2 approaches to radio programming strategy
2 dividing lines (limits) of the Copyright Act of 1978

30. 1. Identify its strengths and weaknesses 2. Understand ratings terminology 3. Interpreting the data
Psychographic research
3 ways to use audience research data
Shara
6 dayparts to television programming

31. 1. Early morning (7-9 am) 2. Daytime (10am-4pm) 3. Prime time (7-11) 4. Late night (11:30 pm-1 am) 5. Overnight (1-7 am) 6. Weekend mornings and afternoons.
3 variables for Radio format
4 things most local programming consists of...
3 Benefits of strategic alliances
6 dayparts to television programming

32. 1. Program and budget 2. Acquisition 3. Scheduling 4. Evaluation 5. Interpersonal
4 types of market structures
3 Social forces to market change
5 main tasks of the Program director
2 things that define a market

33. Zip code - specific area
3 business models
3 ways Copyright law originated
Geo demographic research
4 differences of cable from TV

34. 1. Capital investment a. Equipment b. Personnel c. Programming 2. Regulatory policy
Barriers to market entry
5 VAL character4istics of psychographic research data
4 Strategic Alliance forms
4 characteristics of obtaining samples

35. 1. Already copyrighted material 2. In the public domain 3. common phrases and ideas 4. discoveries and inventions
4 things most local programming consists of...
When is a work NOT considered protected by copyright?
4 things basic cable service includes
A market can be defined as:

36. 1. Terrestrial broadcasting 2. Cable 3. Wireless internet
Shara
3 types of programming platforms
3 Social forces to market change
4 things basic cable service includes

37. An estimate of the number of people or households viewing or listening to a particular program - off all potential audience members
Rating
The media market combines what two things?
2 approaches to radio programming strategy
3 Qualitative approaches to Psychographic research data

38. Lifestyle patterns
Psychographic research
3 ways to use audience research data
5 VAL character4istics of psychographic research data
5 criteria that identify a market structure:

39. 1. a well-defined target audience 2. High quality proramming 3. High technical (Statistics)
5 main tasks of the Program director
Geo demographic research
4 sources of audience research data
3 elements of a profitable program

40. A place where consumers and sellers interact
3 ways to use audience research data
A market can be defined as:
Geo demographic research
Geo demographic research combines... and is used frequently in...

41. 1. National research services 2. Industry and trade associations 3. Professional consulting firms. Individualized and expensive 4. Local research departments
2 things that define a market
3 management issues in programming
4 sources of audience research data
2 approaches to radio programming strategy

42. 1. Multicasting 2. Subscription 3. E-commerce
The media market combines what two things?
Geo demographic research combines... and is used frequently in...
4 things basic cable service includes
3 business models

43. Combines demographic and psygraphic data with geological locations and clusters; 2. Is used frequently in advertising and marketing
3 Qualitative approaches to Psychographic research data
Demographic research
3 Market ranks
Geo demographic research combines... and is used frequently in...