Test your basic knowledge |

Broadcast Management

Instructions:
  • Answer 43 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. 1. Representative of the whole 2. Random - exclusive 3. Generalizability 4. Systematic Error






2. 1. Concentration of ownership 2. Less free exchange of ideas






3. 1. The product and 2. the geographic aspects of the market






4. 1. News 2. Sports 3. Children's programming 4. Public affairs programs






5. A place where consumers and sellers interact






6. 1. Program and budget 2. Acquisition 3. Scheduling 4. Evaluation 5. Interpersonal






7. 1. National research services 2. Industry and trade associations 3. Professional consulting firms. Individualized and expensive 4. Local research departments






8. 1. Sharing capital and costs 2. Access to new markets 3. Shareholder value






9. 1. Lead-in (best - strongest - most popular program - first!) 2. Hammocking (weaker program - in between two stronger programs) 3. Tent-poling (strong show in middle off two weaker) 4. Counter-programming (go for next largest audience) 5. Stunting (d






10. 1. Rising costs 2. Regulatory concerns 3. Utilization of the internet






11. 1. Major market (1-50) 2. Medium market (51-100) 3. Small market (100+)






12. An estimate of the number of people or households viewing or listening to a particular program - off all potential audience members






13. Numbers over quality






14. An estimate of the number of people or households viewing or listening to a particular program based no the actual number of viewers or listeners at a given time. (Shown as a larger percentage)






15. 1. Demographic research 2. Psychographic research 3. Geo demographic research






16. 1. Personnel 2. Fragmentation 3. Creating enterprise value






17. 1. Focus groups 2. Program testing 3. Call-out research






18. 1. Identify its strengths and weaknesses 2. Understand ratings terminology 3. Interpreting the data






19. 1. Terrestrial broadcasting 2. Cable 3. Wireless internet






20. 1. Concentration of buyers and sellers in the market 2. Differentiation among products 3. Barriers to entry for new competitors 4. Cost structures 5. Vertical integration






21. 1. Created after Jan. 1 - 1978 - protected for author's life plus 70 years 2. Created 'for hire' after Jan 1 - 1978 - protected for 95 years






22. 1. Intra-industry (eg - consolidation of the radio) 2. Inter-industry (eg - consolidation of AOL/Time Warner)






23. 1. Already copyrighted material 2. In the public domain 3. common phrases and ideas 4. discoveries and inventions






24. 1. Mergers and acquisitions 2. Joint ownership 3. Joint ventures 4. Formal and informal cooperative ventures






25. Zip code - specific area






26. VALs(Values - Attitudes - and Lifestyle) 1. Activities 2. Opinions 3. Interests 4. needs 5. Personality






27. 1. Geographical boundaries 2. Ranked by the size of population






28. 1. Multicasting 2. Subscription 3. E-commerce






29. Combines demographic and psygraphic data with geological locations and clusters; 2. Is used frequently in advertising and marketing






30. 1. Premium services 2. Negotiate with individual cable networks 3. Pay each network a set fee per subscriber 4. The need for new and recycled programming






31. 1. Early morning (7-9 am) 2. Daytime (10am-4pm) 3. Prime time (7-11) 4. Late night (11:30 pm-1 am) 5. Overnight (1-7 am) 6. Weekend mornings and afternoons.






32. Lifestyle patterns






33. 1. Local broadcast channels 2. Public access 3. Educational and governmental programs (PEGs) 4. a limited number of cable networks






34. Number of players.






35. When an ORIGINAL work is FIXED in any FORM


36. 1. capture an existing audience 2. Reach the new audience






37. 1. America is growing older 2. Ethnic change (more Latinos) 3. Information systems permeate






38. 1. US Constitution - Article 1 - section 8 2. title 17 of the United States Code 3. The Copyright Act of 1976






39. 1. Estimates the numbers of viewers and listeners 2. Variety of categories 3. Time periods (or dayparts)






40. 1. Technical aspects 2. Local-air staff or satellite distribution 3. Commercial density (how many commercials?)






41. 1. Monopoly 2. Oligopoly 3. Monopolistic competition 4. Perfect competition






42. 1. Capital investment a. Equipment b. Personnel c. Programming 2. Regulatory policy






43. 1. a well-defined target audience 2. High quality proramming 3. High technical (Statistics)