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Broadcast Management

Instructions:
  • Answer 43 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Combines demographic and psygraphic data with geological locations and clusters; 2. Is used frequently in advertising and marketing






2. 1. Demographic research 2. Psychographic research 3. Geo demographic research






3. 1. Multicasting 2. Subscription 3. E-commerce






4. 1. Technical aspects 2. Local-air staff or satellite distribution 3. Commercial density (how many commercials?)






5. When an ORIGINAL work is FIXED in any FORM

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6. 1. a well-defined target audience 2. High quality proramming 3. High technical (Statistics)






7. Numbers over quality






8. 1. News 2. Sports 3. Children's programming 4. Public affairs programs






9. An estimate of the number of people or households viewing or listening to a particular program - off all potential audience members






10. 1. Local broadcast channels 2. Public access 3. Educational and governmental programs (PEGs) 4. a limited number of cable networks






11. 1. Premium services 2. Negotiate with individual cable networks 3. Pay each network a set fee per subscriber 4. The need for new and recycled programming






12. 1. Early morning (7-9 am) 2. Daytime (10am-4pm) 3. Prime time (7-11) 4. Late night (11:30 pm-1 am) 5. Overnight (1-7 am) 6. Weekend mornings and afternoons.






13. 1. The product and 2. the geographic aspects of the market






14. 1. Focus groups 2. Program testing 3. Call-out research






15. 1. Concentration of buyers and sellers in the market 2. Differentiation among products 3. Barriers to entry for new competitors 4. Cost structures 5. Vertical integration






16. 1. Sharing capital and costs 2. Access to new markets 3. Shareholder value






17. An estimate of the number of people or households viewing or listening to a particular program based no the actual number of viewers or listeners at a given time. (Shown as a larger percentage)






18. 1. Personnel 2. Fragmentation 3. Creating enterprise value






19. 1. America is growing older 2. Ethnic change (more Latinos) 3. Information systems permeate






20. 1. Intra-industry (eg - consolidation of the radio) 2. Inter-industry (eg - consolidation of AOL/Time Warner)






21. 1. Terrestrial broadcasting 2. Cable 3. Wireless internet






22. 1. Major market (1-50) 2. Medium market (51-100) 3. Small market (100+)






23. 1. Rising costs 2. Regulatory concerns 3. Utilization of the internet






24. 1. Representative of the whole 2. Random - exclusive 3. Generalizability 4. Systematic Error






25. 1. Already copyrighted material 2. In the public domain 3. common phrases and ideas 4. discoveries and inventions






26. 1. Program and budget 2. Acquisition 3. Scheduling 4. Evaluation 5. Interpersonal






27. 1. Concentration of ownership 2. Less free exchange of ideas






28. 1. Geographical boundaries 2. Ranked by the size of population






29. Lifestyle patterns






30. 1. Monopoly 2. Oligopoly 3. Monopolistic competition 4. Perfect competition






31. 1. Lead-in (best - strongest - most popular program - first!) 2. Hammocking (weaker program - in between two stronger programs) 3. Tent-poling (strong show in middle off two weaker) 4. Counter-programming (go for next largest audience) 5. Stunting (d






32. 1. Estimates the numbers of viewers and listeners 2. Variety of categories 3. Time periods (or dayparts)






33. 1. Capital investment a. Equipment b. Personnel c. Programming 2. Regulatory policy






34. Number of players.






35. 1. Identify its strengths and weaknesses 2. Understand ratings terminology 3. Interpreting the data






36. 1. US Constitution - Article 1 - section 8 2. title 17 of the United States Code 3. The Copyright Act of 1976






37. A place where consumers and sellers interact






38. VALs(Values - Attitudes - and Lifestyle) 1. Activities 2. Opinions 3. Interests 4. needs 5. Personality






39. 1. Created after Jan. 1 - 1978 - protected for author's life plus 70 years 2. Created 'for hire' after Jan 1 - 1978 - protected for 95 years






40. 1. Mergers and acquisitions 2. Joint ownership 3. Joint ventures 4. Formal and informal cooperative ventures






41. Zip code - specific area






42. 1. National research services 2. Industry and trade associations 3. Professional consulting firms. Individualized and expensive 4. Local research departments






43. 1. capture an existing audience 2. Reach the new audience