Test your basic knowledge |

Broadcast Management

Instructions:
  • Answer 43 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. 1. Mergers and acquisitions 2. Joint ownership 3. Joint ventures 4. Formal and informal cooperative ventures






2. 1. Demographic research 2. Psychographic research 3. Geo demographic research






3. Number of players.






4. 1. Local broadcast channels 2. Public access 3. Educational and governmental programs (PEGs) 4. a limited number of cable networks






5. 1. The product and 2. the geographic aspects of the market






6. 1. a well-defined target audience 2. High quality proramming 3. High technical (Statistics)






7. 1. Capital investment a. Equipment b. Personnel c. Programming 2. Regulatory policy






8. 1. Concentration of ownership 2. Less free exchange of ideas






9. 1. Terrestrial broadcasting 2. Cable 3. Wireless internet






10. 1. Premium services 2. Negotiate with individual cable networks 3. Pay each network a set fee per subscriber 4. The need for new and recycled programming






11. 1. America is growing older 2. Ethnic change (more Latinos) 3. Information systems permeate






12. 1. Estimates the numbers of viewers and listeners 2. Variety of categories 3. Time periods (or dayparts)






13. VALs(Values - Attitudes - and Lifestyle) 1. Activities 2. Opinions 3. Interests 4. needs 5. Personality






14. 1. Concentration of buyers and sellers in the market 2. Differentiation among products 3. Barriers to entry for new competitors 4. Cost structures 5. Vertical integration






15. 1. Lead-in (best - strongest - most popular program - first!) 2. Hammocking (weaker program - in between two stronger programs) 3. Tent-poling (strong show in middle off two weaker) 4. Counter-programming (go for next largest audience) 5. Stunting (d






16. 1. Already copyrighted material 2. In the public domain 3. common phrases and ideas 4. discoveries and inventions






17. 1. National research services 2. Industry and trade associations 3. Professional consulting firms. Individualized and expensive 4. Local research departments






18. 1. News 2. Sports 3. Children's programming 4. Public affairs programs






19. 1. Created after Jan. 1 - 1978 - protected for author's life plus 70 years 2. Created 'for hire' after Jan 1 - 1978 - protected for 95 years






20. 1. Personnel 2. Fragmentation 3. Creating enterprise value






21. 1. US Constitution - Article 1 - section 8 2. title 17 of the United States Code 3. The Copyright Act of 1976






22. 1. Early morning (7-9 am) 2. Daytime (10am-4pm) 3. Prime time (7-11) 4. Late night (11:30 pm-1 am) 5. Overnight (1-7 am) 6. Weekend mornings and afternoons.






23. 1. Intra-industry (eg - consolidation of the radio) 2. Inter-industry (eg - consolidation of AOL/Time Warner)






24. 1. Geographical boundaries 2. Ranked by the size of population






25. 1. Identify its strengths and weaknesses 2. Understand ratings terminology 3. Interpreting the data






26. 1. capture an existing audience 2. Reach the new audience






27. 1. Focus groups 2. Program testing 3. Call-out research






28. 1. Rising costs 2. Regulatory concerns 3. Utilization of the internet






29. 1. Multicasting 2. Subscription 3. E-commerce






30. An estimate of the number of people or households viewing or listening to a particular program - off all potential audience members






31. When an ORIGINAL work is FIXED in any FORM

Warning: Invalid argument supplied for foreach() in /var/www/html/basicversity.com/show_quiz.php on line 183


32. 1. Major market (1-50) 2. Medium market (51-100) 3. Small market (100+)






33. 1. Monopoly 2. Oligopoly 3. Monopolistic competition 4. Perfect competition






34. An estimate of the number of people or households viewing or listening to a particular program based no the actual number of viewers or listeners at a given time. (Shown as a larger percentage)






35. 1. Technical aspects 2. Local-air staff or satellite distribution 3. Commercial density (how many commercials?)






36. Numbers over quality






37. 1. Sharing capital and costs 2. Access to new markets 3. Shareholder value






38. Lifestyle patterns






39. 1. Representative of the whole 2. Random - exclusive 3. Generalizability 4. Systematic Error






40. A place where consumers and sellers interact






41. 1. Program and budget 2. Acquisition 3. Scheduling 4. Evaluation 5. Interpersonal






42. Zip code - specific area






43. Combines demographic and psygraphic data with geological locations and clusters; 2. Is used frequently in advertising and marketing