Test your basic knowledge |

Broadcast Management

Instructions:
  • Answer 43 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. 1. Created after Jan. 1 - 1978 - protected for author's life plus 70 years 2. Created 'for hire' after Jan 1 - 1978 - protected for 95 years






2. 1. Program and budget 2. Acquisition 3. Scheduling 4. Evaluation 5. Interpersonal






3. 1. The product and 2. the geographic aspects of the market






4. 1. Representative of the whole 2. Random - exclusive 3. Generalizability 4. Systematic Error






5. When an ORIGINAL work is FIXED in any FORM


6. Lifestyle patterns






7. A place where consumers and sellers interact






8. An estimate of the number of people or households viewing or listening to a particular program - off all potential audience members






9. Combines demographic and psygraphic data with geological locations and clusters; 2. Is used frequently in advertising and marketing






10. 1. Monopoly 2. Oligopoly 3. Monopolistic competition 4. Perfect competition






11. 1. Local broadcast channels 2. Public access 3. Educational and governmental programs (PEGs) 4. a limited number of cable networks






12. 1. Capital investment a. Equipment b. Personnel c. Programming 2. Regulatory policy






13. 1. America is growing older 2. Ethnic change (more Latinos) 3. Information systems permeate






14. 1. Concentration of ownership 2. Less free exchange of ideas






15. VALs(Values - Attitudes - and Lifestyle) 1. Activities 2. Opinions 3. Interests 4. needs 5. Personality






16. 1. Concentration of buyers and sellers in the market 2. Differentiation among products 3. Barriers to entry for new competitors 4. Cost structures 5. Vertical integration






17. 1. Estimates the numbers of viewers and listeners 2. Variety of categories 3. Time periods (or dayparts)






18. 1. capture an existing audience 2. Reach the new audience






19. Numbers over quality






20. An estimate of the number of people or households viewing or listening to a particular program based no the actual number of viewers or listeners at a given time. (Shown as a larger percentage)






21. 1. a well-defined target audience 2. High quality proramming 3. High technical (Statistics)






22. 1. Technical aspects 2. Local-air staff or satellite distribution 3. Commercial density (how many commercials?)






23. 1. Focus groups 2. Program testing 3. Call-out research






24. 1. Personnel 2. Fragmentation 3. Creating enterprise value






25. 1. Multicasting 2. Subscription 3. E-commerce






26. 1. Early morning (7-9 am) 2. Daytime (10am-4pm) 3. Prime time (7-11) 4. Late night (11:30 pm-1 am) 5. Overnight (1-7 am) 6. Weekend mornings and afternoons.






27. 1. Sharing capital and costs 2. Access to new markets 3. Shareholder value






28. 1. Major market (1-50) 2. Medium market (51-100) 3. Small market (100+)






29. 1. Terrestrial broadcasting 2. Cable 3. Wireless internet






30. 1. Geographical boundaries 2. Ranked by the size of population






31. 1. US Constitution - Article 1 - section 8 2. title 17 of the United States Code 3. The Copyright Act of 1976






32. 1. Lead-in (best - strongest - most popular program - first!) 2. Hammocking (weaker program - in between two stronger programs) 3. Tent-poling (strong show in middle off two weaker) 4. Counter-programming (go for next largest audience) 5. Stunting (d






33. 1. National research services 2. Industry and trade associations 3. Professional consulting firms. Individualized and expensive 4. Local research departments






34. 1. Already copyrighted material 2. In the public domain 3. common phrases and ideas 4. discoveries and inventions






35. 1. Mergers and acquisitions 2. Joint ownership 3. Joint ventures 4. Formal and informal cooperative ventures






36. 1. Premium services 2. Negotiate with individual cable networks 3. Pay each network a set fee per subscriber 4. The need for new and recycled programming






37. 1. Intra-industry (eg - consolidation of the radio) 2. Inter-industry (eg - consolidation of AOL/Time Warner)






38. Number of players.






39. Zip code - specific area






40. 1. Demographic research 2. Psychographic research 3. Geo demographic research






41. 1. Identify its strengths and weaknesses 2. Understand ratings terminology 3. Interpreting the data






42. 1. Rising costs 2. Regulatory concerns 3. Utilization of the internet






43. 1. News 2. Sports 3. Children's programming 4. Public affairs programs