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Broadcast Management

Instructions:
  • Answer 43 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. 1. Intra-industry (eg - consolidation of the radio) 2. Inter-industry (eg - consolidation of AOL/Time Warner)






2. 1. National research services 2. Industry and trade associations 3. Professional consulting firms. Individualized and expensive 4. Local research departments






3. 1. Focus groups 2. Program testing 3. Call-out research






4. 1. Rising costs 2. Regulatory concerns 3. Utilization of the internet






5. 1. Premium services 2. Negotiate with individual cable networks 3. Pay each network a set fee per subscriber 4. The need for new and recycled programming






6. 1. Estimates the numbers of viewers and listeners 2. Variety of categories 3. Time periods (or dayparts)






7. 1. Multicasting 2. Subscription 3. E-commerce






8. 1. Program and budget 2. Acquisition 3. Scheduling 4. Evaluation 5. Interpersonal






9. 1. Sharing capital and costs 2. Access to new markets 3. Shareholder value






10. 1. Technical aspects 2. Local-air staff or satellite distribution 3. Commercial density (how many commercials?)






11. 1. News 2. Sports 3. Children's programming 4. Public affairs programs






12. Zip code - specific area






13. An estimate of the number of people or households viewing or listening to a particular program based no the actual number of viewers or listeners at a given time. (Shown as a larger percentage)






14. 1. Already copyrighted material 2. In the public domain 3. common phrases and ideas 4. discoveries and inventions






15. 1. Demographic research 2. Psychographic research 3. Geo demographic research






16. 1. Personnel 2. Fragmentation 3. Creating enterprise value






17. 1. Early morning (7-9 am) 2. Daytime (10am-4pm) 3. Prime time (7-11) 4. Late night (11:30 pm-1 am) 5. Overnight (1-7 am) 6. Weekend mornings and afternoons.






18. 1. Identify its strengths and weaknesses 2. Understand ratings terminology 3. Interpreting the data






19. A place where consumers and sellers interact






20. 1. Mergers and acquisitions 2. Joint ownership 3. Joint ventures 4. Formal and informal cooperative ventures






21. 1. Geographical boundaries 2. Ranked by the size of population






22. 1. Created after Jan. 1 - 1978 - protected for author's life plus 70 years 2. Created 'for hire' after Jan 1 - 1978 - protected for 95 years






23. 1. Terrestrial broadcasting 2. Cable 3. Wireless internet






24. An estimate of the number of people or households viewing or listening to a particular program - off all potential audience members






25. 1. Capital investment a. Equipment b. Personnel c. Programming 2. Regulatory policy






26. 1. capture an existing audience 2. Reach the new audience






27. 1. Concentration of ownership 2. Less free exchange of ideas






28. 1. America is growing older 2. Ethnic change (more Latinos) 3. Information systems permeate






29. Number of players.






30. 1. Lead-in (best - strongest - most popular program - first!) 2. Hammocking (weaker program - in between two stronger programs) 3. Tent-poling (strong show in middle off two weaker) 4. Counter-programming (go for next largest audience) 5. Stunting (d






31. Combines demographic and psygraphic data with geological locations and clusters; 2. Is used frequently in advertising and marketing






32. Lifestyle patterns






33. Numbers over quality






34. 1. a well-defined target audience 2. High quality proramming 3. High technical (Statistics)






35. 1. Monopoly 2. Oligopoly 3. Monopolistic competition 4. Perfect competition






36. 1. US Constitution - Article 1 - section 8 2. title 17 of the United States Code 3. The Copyright Act of 1976






37. 1. Local broadcast channels 2. Public access 3. Educational and governmental programs (PEGs) 4. a limited number of cable networks






38. 1. Representative of the whole 2. Random - exclusive 3. Generalizability 4. Systematic Error






39. 1. Concentration of buyers and sellers in the market 2. Differentiation among products 3. Barriers to entry for new competitors 4. Cost structures 5. Vertical integration






40. VALs(Values - Attitudes - and Lifestyle) 1. Activities 2. Opinions 3. Interests 4. needs 5. Personality






41. 1. The product and 2. the geographic aspects of the market






42. When an ORIGINAL work is FIXED in any FORM

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43. 1. Major market (1-50) 2. Medium market (51-100) 3. Small market (100+)