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Broadcast Management

Instructions:
  • Answer 43 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. An estimate of the number of people or households viewing or listening to a particular program based no the actual number of viewers or listeners at a given time. (Shown as a larger percentage)






2. Numbers over quality






3. 1. America is growing older 2. Ethnic change (more Latinos) 3. Information systems permeate






4. 1. a well-defined target audience 2. High quality proramming 3. High technical (Statistics)






5. Combines demographic and psygraphic data with geological locations and clusters; 2. Is used frequently in advertising and marketing






6. 1. Local broadcast channels 2. Public access 3. Educational and governmental programs (PEGs) 4. a limited number of cable networks






7. 1. Major market (1-50) 2. Medium market (51-100) 3. Small market (100+)






8. An estimate of the number of people or households viewing or listening to a particular program - off all potential audience members






9. A place where consumers and sellers interact






10. 1. Intra-industry (eg - consolidation of the radio) 2. Inter-industry (eg - consolidation of AOL/Time Warner)






11. 1. Already copyrighted material 2. In the public domain 3. common phrases and ideas 4. discoveries and inventions






12. 1. Representative of the whole 2. Random - exclusive 3. Generalizability 4. Systematic Error






13. 1. Lead-in (best - strongest - most popular program - first!) 2. Hammocking (weaker program - in between two stronger programs) 3. Tent-poling (strong show in middle off two weaker) 4. Counter-programming (go for next largest audience) 5. Stunting (d






14. 1. Geographical boundaries 2. Ranked by the size of population






15. 1. Identify its strengths and weaknesses 2. Understand ratings terminology 3. Interpreting the data






16. 1. Premium services 2. Negotiate with individual cable networks 3. Pay each network a set fee per subscriber 4. The need for new and recycled programming






17. Zip code - specific area






18. 1. News 2. Sports 3. Children's programming 4. Public affairs programs






19. 1. Early morning (7-9 am) 2. Daytime (10am-4pm) 3. Prime time (7-11) 4. Late night (11:30 pm-1 am) 5. Overnight (1-7 am) 6. Weekend mornings and afternoons.






20. 1. Multicasting 2. Subscription 3. E-commerce






21. VALs(Values - Attitudes - and Lifestyle) 1. Activities 2. Opinions 3. Interests 4. needs 5. Personality






22. 1. Mergers and acquisitions 2. Joint ownership 3. Joint ventures 4. Formal and informal cooperative ventures






23. Lifestyle patterns






24. 1. Rising costs 2. Regulatory concerns 3. Utilization of the internet






25. 1. Concentration of buyers and sellers in the market 2. Differentiation among products 3. Barriers to entry for new competitors 4. Cost structures 5. Vertical integration






26. 1. Estimates the numbers of viewers and listeners 2. Variety of categories 3. Time periods (or dayparts)






27. When an ORIGINAL work is FIXED in any FORM

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28. 1. National research services 2. Industry and trade associations 3. Professional consulting firms. Individualized and expensive 4. Local research departments






29. 1. Created after Jan. 1 - 1978 - protected for author's life plus 70 years 2. Created 'for hire' after Jan 1 - 1978 - protected for 95 years






30. 1. Program and budget 2. Acquisition 3. Scheduling 4. Evaluation 5. Interpersonal






31. 1. Terrestrial broadcasting 2. Cable 3. Wireless internet






32. 1. Personnel 2. Fragmentation 3. Creating enterprise value






33. Number of players.






34. 1. Sharing capital and costs 2. Access to new markets 3. Shareholder value






35. 1. Focus groups 2. Program testing 3. Call-out research






36. 1. capture an existing audience 2. Reach the new audience






37. 1. Concentration of ownership 2. Less free exchange of ideas






38. 1. US Constitution - Article 1 - section 8 2. title 17 of the United States Code 3. The Copyright Act of 1976






39. 1. Demographic research 2. Psychographic research 3. Geo demographic research






40. 1. Capital investment a. Equipment b. Personnel c. Programming 2. Regulatory policy






41. 1. The product and 2. the geographic aspects of the market






42. 1. Technical aspects 2. Local-air staff or satellite distribution 3. Commercial density (how many commercials?)






43. 1. Monopoly 2. Oligopoly 3. Monopolistic competition 4. Perfect competition