Test your basic knowledge |

Broadcast Management

Instructions:
  • Answer 43 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. 1. News 2. Sports 3. Children's programming 4. Public affairs programs






2. 1. Demographic research 2. Psychographic research 3. Geo demographic research






3. When an ORIGINAL work is FIXED in any FORM


4. 1. Concentration of buyers and sellers in the market 2. Differentiation among products 3. Barriers to entry for new competitors 4. Cost structures 5. Vertical integration






5. 1. Early morning (7-9 am) 2. Daytime (10am-4pm) 3. Prime time (7-11) 4. Late night (11:30 pm-1 am) 5. Overnight (1-7 am) 6. Weekend mornings and afternoons.






6. Numbers over quality






7. 1. Multicasting 2. Subscription 3. E-commerce






8. 1. Intra-industry (eg - consolidation of the radio) 2. Inter-industry (eg - consolidation of AOL/Time Warner)






9. 1. Mergers and acquisitions 2. Joint ownership 3. Joint ventures 4. Formal and informal cooperative ventures






10. 1. Geographical boundaries 2. Ranked by the size of population






11. VALs(Values - Attitudes - and Lifestyle) 1. Activities 2. Opinions 3. Interests 4. needs 5. Personality






12. 1. a well-defined target audience 2. High quality proramming 3. High technical (Statistics)






13. Lifestyle patterns






14. An estimate of the number of people or households viewing or listening to a particular program based no the actual number of viewers or listeners at a given time. (Shown as a larger percentage)






15. 1. Concentration of ownership 2. Less free exchange of ideas






16. 1. Rising costs 2. Regulatory concerns 3. Utilization of the internet






17. 1. Terrestrial broadcasting 2. Cable 3. Wireless internet






18. 1. US Constitution - Article 1 - section 8 2. title 17 of the United States Code 3. The Copyright Act of 1976






19. 1. Personnel 2. Fragmentation 3. Creating enterprise value






20. 1. Monopoly 2. Oligopoly 3. Monopolistic competition 4. Perfect competition






21. 1. National research services 2. Industry and trade associations 3. Professional consulting firms. Individualized and expensive 4. Local research departments






22. 1. Major market (1-50) 2. Medium market (51-100) 3. Small market (100+)






23. Zip code - specific area






24. 1. Program and budget 2. Acquisition 3. Scheduling 4. Evaluation 5. Interpersonal






25. 1. Local broadcast channels 2. Public access 3. Educational and governmental programs (PEGs) 4. a limited number of cable networks






26. 1. Estimates the numbers of viewers and listeners 2. Variety of categories 3. Time periods (or dayparts)






27. 1. Lead-in (best - strongest - most popular program - first!) 2. Hammocking (weaker program - in between two stronger programs) 3. Tent-poling (strong show in middle off two weaker) 4. Counter-programming (go for next largest audience) 5. Stunting (d






28. 1. Premium services 2. Negotiate with individual cable networks 3. Pay each network a set fee per subscriber 4. The need for new and recycled programming






29. 1. Identify its strengths and weaknesses 2. Understand ratings terminology 3. Interpreting the data






30. An estimate of the number of people or households viewing or listening to a particular program - off all potential audience members






31. Combines demographic and psygraphic data with geological locations and clusters; 2. Is used frequently in advertising and marketing






32. Number of players.






33. 1. capture an existing audience 2. Reach the new audience






34. A place where consumers and sellers interact






35. 1. Created after Jan. 1 - 1978 - protected for author's life plus 70 years 2. Created 'for hire' after Jan 1 - 1978 - protected for 95 years






36. 1. America is growing older 2. Ethnic change (more Latinos) 3. Information systems permeate






37. 1. Technical aspects 2. Local-air staff or satellite distribution 3. Commercial density (how many commercials?)






38. 1. The product and 2. the geographic aspects of the market






39. 1. Representative of the whole 2. Random - exclusive 3. Generalizability 4. Systematic Error






40. 1. Focus groups 2. Program testing 3. Call-out research






41. 1. Capital investment a. Equipment b. Personnel c. Programming 2. Regulatory policy






42. 1. Sharing capital and costs 2. Access to new markets 3. Shareholder value






43. 1. Already copyrighted material 2. In the public domain 3. common phrases and ideas 4. discoveries and inventions