Test your basic knowledge |

Broadcast Management

Instructions:
  • Answer 43 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A place where consumers and sellers interact






2. 1. Terrestrial broadcasting 2. Cable 3. Wireless internet






3. Combines demographic and psygraphic data with geological locations and clusters; 2. Is used frequently in advertising and marketing






4. When an ORIGINAL work is FIXED in any FORM


5. 1. Intra-industry (eg - consolidation of the radio) 2. Inter-industry (eg - consolidation of AOL/Time Warner)






6. 1. Program and budget 2. Acquisition 3. Scheduling 4. Evaluation 5. Interpersonal






7. 1. Geographical boundaries 2. Ranked by the size of population






8. 1. Lead-in (best - strongest - most popular program - first!) 2. Hammocking (weaker program - in between two stronger programs) 3. Tent-poling (strong show in middle off two weaker) 4. Counter-programming (go for next largest audience) 5. Stunting (d






9. 1. Mergers and acquisitions 2. Joint ownership 3. Joint ventures 4. Formal and informal cooperative ventures






10. 1. Multicasting 2. Subscription 3. E-commerce






11. 1. Local broadcast channels 2. Public access 3. Educational and governmental programs (PEGs) 4. a limited number of cable networks






12. 1. News 2. Sports 3. Children's programming 4. Public affairs programs






13. 1. Personnel 2. Fragmentation 3. Creating enterprise value






14. 1. Capital investment a. Equipment b. Personnel c. Programming 2. Regulatory policy






15. 1. Demographic research 2. Psychographic research 3. Geo demographic research






16. 1. capture an existing audience 2. Reach the new audience






17. 1. Concentration of ownership 2. Less free exchange of ideas






18. Zip code - specific area






19. 1. Identify its strengths and weaknesses 2. Understand ratings terminology 3. Interpreting the data






20. 1. Early morning (7-9 am) 2. Daytime (10am-4pm) 3. Prime time (7-11) 4. Late night (11:30 pm-1 am) 5. Overnight (1-7 am) 6. Weekend mornings and afternoons.






21. Lifestyle patterns






22. 1. Monopoly 2. Oligopoly 3. Monopolistic competition 4. Perfect competition






23. 1. America is growing older 2. Ethnic change (more Latinos) 3. Information systems permeate






24. 1. Representative of the whole 2. Random - exclusive 3. Generalizability 4. Systematic Error






25. 1. The product and 2. the geographic aspects of the market






26. 1. Major market (1-50) 2. Medium market (51-100) 3. Small market (100+)






27. 1. a well-defined target audience 2. High quality proramming 3. High technical (Statistics)






28. VALs(Values - Attitudes - and Lifestyle) 1. Activities 2. Opinions 3. Interests 4. needs 5. Personality






29. 1. Created after Jan. 1 - 1978 - protected for author's life plus 70 years 2. Created 'for hire' after Jan 1 - 1978 - protected for 95 years






30. An estimate of the number of people or households viewing or listening to a particular program - off all potential audience members






31. Number of players.






32. Numbers over quality






33. 1. Already copyrighted material 2. In the public domain 3. common phrases and ideas 4. discoveries and inventions






34. 1. Rising costs 2. Regulatory concerns 3. Utilization of the internet






35. 1. Focus groups 2. Program testing 3. Call-out research






36. 1. Concentration of buyers and sellers in the market 2. Differentiation among products 3. Barriers to entry for new competitors 4. Cost structures 5. Vertical integration






37. 1. Estimates the numbers of viewers and listeners 2. Variety of categories 3. Time periods (or dayparts)






38. 1. US Constitution - Article 1 - section 8 2. title 17 of the United States Code 3. The Copyright Act of 1976






39. An estimate of the number of people or households viewing or listening to a particular program based no the actual number of viewers or listeners at a given time. (Shown as a larger percentage)






40. 1. Sharing capital and costs 2. Access to new markets 3. Shareholder value






41. 1. Technical aspects 2. Local-air staff or satellite distribution 3. Commercial density (how many commercials?)






42. 1. National research services 2. Industry and trade associations 3. Professional consulting firms. Individualized and expensive 4. Local research departments






43. 1. Premium services 2. Negotiate with individual cable networks 3. Pay each network a set fee per subscriber 4. The need for new and recycled programming