Test your basic knowledge |

Broadcast Management

Instructions:
  • Answer 43 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. 1. Program and budget 2. Acquisition 3. Scheduling 4. Evaluation 5. Interpersonal






2. VALs(Values - Attitudes - and Lifestyle) 1. Activities 2. Opinions 3. Interests 4. needs 5. Personality






3. 1. Terrestrial broadcasting 2. Cable 3. Wireless internet






4. 1. Early morning (7-9 am) 2. Daytime (10am-4pm) 3. Prime time (7-11) 4. Late night (11:30 pm-1 am) 5. Overnight (1-7 am) 6. Weekend mornings and afternoons.






5. 1. Geographical boundaries 2. Ranked by the size of population






6. An estimate of the number of people or households viewing or listening to a particular program - off all potential audience members






7. 1. Identify its strengths and weaknesses 2. Understand ratings terminology 3. Interpreting the data






8. 1. Technical aspects 2. Local-air staff or satellite distribution 3. Commercial density (how many commercials?)






9. 1. Representative of the whole 2. Random - exclusive 3. Generalizability 4. Systematic Error






10. 1. Personnel 2. Fragmentation 3. Creating enterprise value






11. 1. capture an existing audience 2. Reach the new audience






12. 1. News 2. Sports 3. Children's programming 4. Public affairs programs






13. 1. Concentration of ownership 2. Less free exchange of ideas






14. Number of players.






15. 1. The product and 2. the geographic aspects of the market






16. 1. Monopoly 2. Oligopoly 3. Monopolistic competition 4. Perfect competition






17. 1. Sharing capital and costs 2. Access to new markets 3. Shareholder value






18. An estimate of the number of people or households viewing or listening to a particular program based no the actual number of viewers or listeners at a given time. (Shown as a larger percentage)






19. A place where consumers and sellers interact






20. 1. Already copyrighted material 2. In the public domain 3. common phrases and ideas 4. discoveries and inventions






21. 1. Local broadcast channels 2. Public access 3. Educational and governmental programs (PEGs) 4. a limited number of cable networks






22. 1. Rising costs 2. Regulatory concerns 3. Utilization of the internet






23. Zip code - specific area






24. 1. Multicasting 2. Subscription 3. E-commerce






25. Combines demographic and psygraphic data with geological locations and clusters; 2. Is used frequently in advertising and marketing






26. 1. Premium services 2. Negotiate with individual cable networks 3. Pay each network a set fee per subscriber 4. The need for new and recycled programming






27. 1. Focus groups 2. Program testing 3. Call-out research






28. 1. Demographic research 2. Psychographic research 3. Geo demographic research






29. 1. America is growing older 2. Ethnic change (more Latinos) 3. Information systems permeate






30. 1. a well-defined target audience 2. High quality proramming 3. High technical (Statistics)






31. When an ORIGINAL work is FIXED in any FORM


32. 1. Capital investment a. Equipment b. Personnel c. Programming 2. Regulatory policy






33. 1. Concentration of buyers and sellers in the market 2. Differentiation among products 3. Barriers to entry for new competitors 4. Cost structures 5. Vertical integration






34. 1. Major market (1-50) 2. Medium market (51-100) 3. Small market (100+)






35. 1. Lead-in (best - strongest - most popular program - first!) 2. Hammocking (weaker program - in between two stronger programs) 3. Tent-poling (strong show in middle off two weaker) 4. Counter-programming (go for next largest audience) 5. Stunting (d






36. 1. Intra-industry (eg - consolidation of the radio) 2. Inter-industry (eg - consolidation of AOL/Time Warner)






37. Lifestyle patterns






38. 1. Estimates the numbers of viewers and listeners 2. Variety of categories 3. Time periods (or dayparts)






39. 1. Created after Jan. 1 - 1978 - protected for author's life plus 70 years 2. Created 'for hire' after Jan 1 - 1978 - protected for 95 years






40. Numbers over quality






41. 1. Mergers and acquisitions 2. Joint ownership 3. Joint ventures 4. Formal and informal cooperative ventures






42. 1. National research services 2. Industry and trade associations 3. Professional consulting firms. Individualized and expensive 4. Local research departments






43. 1. US Constitution - Article 1 - section 8 2. title 17 of the United States Code 3. The Copyright Act of 1976