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Test your basic knowledge |
Broadcast Management
Start Test
Study First
Subjects
:
business-skills
,
industries
Instructions:
Answer 43 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. When an ORIGINAL work is FIXED in any FORM
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2. 1. Concentration of ownership 2. Less free exchange of ideas
3 ways Copyright law originated
4 Strategic Alliance forms
2 results of Strategic Alliances
2 types of strategic Alliances
3. 1. Estimates the numbers of viewers and listeners 2. Variety of categories 3. Time periods (or dayparts)
5 criteria that identify a market structure:
3 ways to use audience research data
3 characteristics of demographic audience research data
Shara
4. An estimate of the number of people or households viewing or listening to a particular program based no the actual number of viewers or listeners at a given time. (Shown as a larger percentage)
4 things most local programming consists of...
2 dividing lines (limits) of the Copyright Act of 1978
Shara
4 differences of cable from TV
5. 1. Mergers and acquisitions 2. Joint ownership 3. Joint ventures 4. Formal and informal cooperative ventures
Barriers to market entry
3 Market ranks
4 Strategic Alliance forms
5 criteria that identify a market structure:
6. 1. Major market (1-50) 2. Medium market (51-100) 3. Small market (100+)
4 things most local programming consists of...
3 Market ranks
4 types of market structures
3 Benefits of strategic alliances
7. 1. Lead-in (best - strongest - most popular program - first!) 2. Hammocking (weaker program - in between two stronger programs) 3. Tent-poling (strong show in middle off two weaker) 4. Counter-programming (go for next largest audience) 5. Stunting (d
3 Social forces to market change
2 types of strategic Alliances
9 placement and scheduling television programming strategies
3 business models
8. 1. Representative of the whole 2. Random - exclusive 3. Generalizability 4. Systematic Error
5 criteria that identify a market structure:
3 ways to use audience research data
4 characteristics of obtaining samples
3 business models
9. 1. Technical aspects 2. Local-air staff or satellite distribution 3. Commercial density (how many commercials?)
2 things that define a market
3 ways Copyright law originated
Geo demographic research combines... and is used frequently in...
3 variables for Radio format
10. 1. capture an existing audience 2. Reach the new audience
2 approaches to radio programming strategy
5 criteria that identify a market structure:
3 Qualitative approaches to Psychographic research data
Psychographic research
11. 1. US Constitution - Article 1 - section 8 2. title 17 of the United States Code 3. The Copyright Act of 1976
Shara
Demographic research
Rating
3 ways Copyright law originated
12. A place where consumers and sellers interact
A market can be defined as:
Rating
When is a work considered 'protected' by copyright?
3 types of Audience research and Analysis
13. 1. Program and budget 2. Acquisition 3. Scheduling 4. Evaluation 5. Interpersonal
2 types of strategic Alliances
4 things basic cable service includes
When is a work NOT considered protected by copyright?
5 main tasks of the Program director
14. 1. Already copyrighted material 2. In the public domain 3. common phrases and ideas 4. discoveries and inventions
6 dayparts to television programming
9 placement and scheduling television programming strategies
When is a work NOT considered protected by copyright?
3 Qualitative approaches to Psychographic research data
15. 1. America is growing older 2. Ethnic change (more Latinos) 3. Information systems permeate
Geo demographic research
3 Social forces to market change
3 Benefits of strategic alliances
3 elements of a profitable program
16. 1. News 2. Sports 3. Children's programming 4. Public affairs programs
The media market combines what two things?
3 Social forces to market change
Shara
4 things most local programming consists of...
17. Zip code - specific area
2 dividing lines (limits) of the Copyright Act of 1978
4 characteristics of obtaining samples
Geo demographic research
A market can be defined as:
18. VALs(Values - Attitudes - and Lifestyle) 1. Activities 2. Opinions 3. Interests 4. needs 5. Personality
4 things most local programming consists of...
2 approaches to radio programming strategy
3 elements of a profitable program
5 VAL character4istics of psychographic research data
19. 1. Identify its strengths and weaknesses 2. Understand ratings terminology 3. Interpreting the data
3 Qualitative approaches to Psychographic research data
3 ways to use audience research data
3 types of programming platforms
3 Market ranks
20. 1. Geographical boundaries 2. Ranked by the size of population
5 main tasks of the Program director
Market structure is known as the...
2 things that define a market
3 types of programming platforms
21. 1. a well-defined target audience 2. High quality proramming 3. High technical (Statistics)
Rating
3 elements of a profitable program
Geo demographic research
3 types of programming platforms
22. Numbers over quality
Market structure is known as the...
3 types of Audience research and Analysis
Demographic research
3 management issues in programming
23. An estimate of the number of people or households viewing or listening to a particular program - off all potential audience members
5 main tasks of the Program director
6 dayparts to television programming
3 characteristics of demographic audience research data
Rating
24. 1. Monopoly 2. Oligopoly 3. Monopolistic competition 4. Perfect competition
4 characteristics of obtaining samples
Psychographic research
2 results of Strategic Alliances
4 types of market structures
25. 1. Sharing capital and costs 2. Access to new markets 3. Shareholder value
3 Benefits of strategic alliances
3 business models
2 types of strategic Alliances
3 Social forces to market change
26. 1. Intra-industry (eg - consolidation of the radio) 2. Inter-industry (eg - consolidation of AOL/Time Warner)
2 types of strategic Alliances
Psychographic research
3 ways Copyright law originated
Geo demographic research combines... and is used frequently in...
27. 1. Terrestrial broadcasting 2. Cable 3. Wireless internet
3 variables for Radio format
3 types of programming platforms
The media market combines what two things?
2 approaches to radio programming strategy
28. 1. Rising costs 2. Regulatory concerns 3. Utilization of the internet
4 things basic cable service includes
3 types of programming platforms
Geo demographic research
3 management issues in programming
29. 1. Focus groups 2. Program testing 3. Call-out research
3 characteristics of demographic audience research data
4 things basic cable service includes
3 Qualitative approaches to Psychographic research data
Geo demographic research
30. 1. Local broadcast channels 2. Public access 3. Educational and governmental programs (PEGs) 4. a limited number of cable networks
4 things basic cable service includes
3 variables for Radio format
Market structure is known as the...
3 business models
31. Number of players.
3 types of programming platforms
Market structure is known as the...
Rating
4 things most local programming consists of...
32. 1. Created after Jan. 1 - 1978 - protected for author's life plus 70 years 2. Created 'for hire' after Jan 1 - 1978 - protected for 95 years
5 criteria that identify a market structure:
Market structure is known as the...
Rating
2 dividing lines (limits) of the Copyright Act of 1978
33. 1. Premium services 2. Negotiate with individual cable networks 3. Pay each network a set fee per subscriber 4. The need for new and recycled programming
Barriers to market entry
4 Strategic Alliance forms
4 differences of cable from TV
3 ways Copyright law originated
34. 1. Demographic research 2. Psychographic research 3. Geo demographic research
2 types of strategic Alliances
3 characteristics of demographic audience research data
3 management issues
3 types of Audience research and Analysis
35. 1. The product and 2. the geographic aspects of the market
4 Strategic Alliance forms
3 elements of a profitable program
5 main tasks of the Program director
The media market combines what two things?
36. 1. Personnel 2. Fragmentation 3. Creating enterprise value
3 elements of a profitable program
4 characteristics of obtaining samples
4 types of market structures
3 management issues
37. 1. Capital investment a. Equipment b. Personnel c. Programming 2. Regulatory policy
Barriers to market entry
3 characteristics of demographic audience research data
3 Benefits of strategic alliances
Shara
38. 1. Concentration of buyers and sellers in the market 2. Differentiation among products 3. Barriers to entry for new competitors 4. Cost structures 5. Vertical integration
5 criteria that identify a market structure:
4 differences of cable from TV
4 characteristics of obtaining samples
3 Benefits of strategic alliances
39. 1. Early morning (7-9 am) 2. Daytime (10am-4pm) 3. Prime time (7-11) 4. Late night (11:30 pm-1 am) 5. Overnight (1-7 am) 6. Weekend mornings and afternoons.
Geo demographic research
The media market combines what two things?
4 characteristics of obtaining samples
6 dayparts to television programming
40. 1. National research services 2. Industry and trade associations 3. Professional consulting firms. Individualized and expensive 4. Local research departments
When is a work NOT considered protected by copyright?
2 dividing lines (limits) of the Copyright Act of 1978
4 sources of audience research data
A market can be defined as:
41. 1. Multicasting 2. Subscription 3. E-commerce
5 main tasks of the Program director
3 business models
3 characteristics of demographic audience research data
Geo demographic research combines... and is used frequently in...
42. Lifestyle patterns
5 criteria that identify a market structure:
3 Social forces to market change
Psychographic research
A market can be defined as:
43. Combines demographic and psygraphic data with geological locations and clusters; 2. Is used frequently in advertising and marketing
Rating
2 approaches to radio programming strategy
Geo demographic research combines... and is used frequently in...
3 types of programming platforms