/* */

Test your basic knowledge |

Broadcast Management

Instructions:
  • Answer 43 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. 1. Rising costs 2. Regulatory concerns 3. Utilization of the internet






2. 1. Already copyrighted material 2. In the public domain 3. common phrases and ideas 4. discoveries and inventions






3. 1. Intra-industry (eg - consolidation of the radio) 2. Inter-industry (eg - consolidation of AOL/Time Warner)






4. 1. Demographic research 2. Psychographic research 3. Geo demographic research






5. 1. Sharing capital and costs 2. Access to new markets 3. Shareholder value






6. 1. Geographical boundaries 2. Ranked by the size of population






7. 1. Local broadcast channels 2. Public access 3. Educational and governmental programs (PEGs) 4. a limited number of cable networks






8. 1. Lead-in (best - strongest - most popular program - first!) 2. Hammocking (weaker program - in between two stronger programs) 3. Tent-poling (strong show in middle off two weaker) 4. Counter-programming (go for next largest audience) 5. Stunting (d






9. 1. Focus groups 2. Program testing 3. Call-out research






10. 1. Concentration of ownership 2. Less free exchange of ideas






11. Combines demographic and psygraphic data with geological locations and clusters; 2. Is used frequently in advertising and marketing






12. VALs(Values - Attitudes - and Lifestyle) 1. Activities 2. Opinions 3. Interests 4. needs 5. Personality






13. 1. Monopoly 2. Oligopoly 3. Monopolistic competition 4. Perfect competition






14. A place where consumers and sellers interact






15. 1. Multicasting 2. Subscription 3. E-commerce






16. 1. Early morning (7-9 am) 2. Daytime (10am-4pm) 3. Prime time (7-11) 4. Late night (11:30 pm-1 am) 5. Overnight (1-7 am) 6. Weekend mornings and afternoons.






17. 1. Estimates the numbers of viewers and listeners 2. Variety of categories 3. Time periods (or dayparts)






18. 1. capture an existing audience 2. Reach the new audience






19. 1. Technical aspects 2. Local-air staff or satellite distribution 3. Commercial density (how many commercials?)






20. 1. Created after Jan. 1 - 1978 - protected for author's life plus 70 years 2. Created 'for hire' after Jan 1 - 1978 - protected for 95 years






21. 1. America is growing older 2. Ethnic change (more Latinos) 3. Information systems permeate






22. 1. Program and budget 2. Acquisition 3. Scheduling 4. Evaluation 5. Interpersonal






23. 1. Identify its strengths and weaknesses 2. Understand ratings terminology 3. Interpreting the data






24. Numbers over quality






25. 1. Major market (1-50) 2. Medium market (51-100) 3. Small market (100+)






26. 1. Personnel 2. Fragmentation 3. Creating enterprise value






27. 1. National research services 2. Industry and trade associations 3. Professional consulting firms. Individualized and expensive 4. Local research departments






28. An estimate of the number of people or households viewing or listening to a particular program based no the actual number of viewers or listeners at a given time. (Shown as a larger percentage)






29. 1. Mergers and acquisitions 2. Joint ownership 3. Joint ventures 4. Formal and informal cooperative ventures






30. Number of players.






31. Lifestyle patterns






32. 1. Representative of the whole 2. Random - exclusive 3. Generalizability 4. Systematic Error






33. 1. a well-defined target audience 2. High quality proramming 3. High technical (Statistics)






34. 1. The product and 2. the geographic aspects of the market






35. 1. Terrestrial broadcasting 2. Cable 3. Wireless internet






36. 1. US Constitution - Article 1 - section 8 2. title 17 of the United States Code 3. The Copyright Act of 1976






37. 1. Concentration of buyers and sellers in the market 2. Differentiation among products 3. Barriers to entry for new competitors 4. Cost structures 5. Vertical integration






38. An estimate of the number of people or households viewing or listening to a particular program - off all potential audience members






39. 1. News 2. Sports 3. Children's programming 4. Public affairs programs






40. When an ORIGINAL work is FIXED in any FORM


41. Zip code - specific area






42. 1. Premium services 2. Negotiate with individual cable networks 3. Pay each network a set fee per subscriber 4. The need for new and recycled programming






43. 1. Capital investment a. Equipment b. Personnel c. Programming 2. Regulatory policy






//