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Broadcast Management

Instructions:
  • Answer 43 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. 1. Local broadcast channels 2. Public access 3. Educational and governmental programs (PEGs) 4. a limited number of cable networks






2. 1. Capital investment a. Equipment b. Personnel c. Programming 2. Regulatory policy






3. 1. Program and budget 2. Acquisition 3. Scheduling 4. Evaluation 5. Interpersonal






4. A place where consumers and sellers interact






5. An estimate of the number of people or households viewing or listening to a particular program based no the actual number of viewers or listeners at a given time. (Shown as a larger percentage)






6. 1. US Constitution - Article 1 - section 8 2. title 17 of the United States Code 3. The Copyright Act of 1976






7. 1. Early morning (7-9 am) 2. Daytime (10am-4pm) 3. Prime time (7-11) 4. Late night (11:30 pm-1 am) 5. Overnight (1-7 am) 6. Weekend mornings and afternoons.






8. An estimate of the number of people or households viewing or listening to a particular program - off all potential audience members






9. 1. Already copyrighted material 2. In the public domain 3. common phrases and ideas 4. discoveries and inventions






10. 1. Lead-in (best - strongest - most popular program - first!) 2. Hammocking (weaker program - in between two stronger programs) 3. Tent-poling (strong show in middle off two weaker) 4. Counter-programming (go for next largest audience) 5. Stunting (d






11. 1. Intra-industry (eg - consolidation of the radio) 2. Inter-industry (eg - consolidation of AOL/Time Warner)






12. 1. Sharing capital and costs 2. Access to new markets 3. Shareholder value






13. 1. The product and 2. the geographic aspects of the market






14. 1. Personnel 2. Fragmentation 3. Creating enterprise value






15. 1. Major market (1-50) 2. Medium market (51-100) 3. Small market (100+)






16. 1. Focus groups 2. Program testing 3. Call-out research






17. 1. America is growing older 2. Ethnic change (more Latinos) 3. Information systems permeate






18. 1. Terrestrial broadcasting 2. Cable 3. Wireless internet






19. 1. a well-defined target audience 2. High quality proramming 3. High technical (Statistics)






20. 1. Technical aspects 2. Local-air staff or satellite distribution 3. Commercial density (how many commercials?)






21. 1. Monopoly 2. Oligopoly 3. Monopolistic competition 4. Perfect competition






22. 1. Demographic research 2. Psychographic research 3. Geo demographic research






23. Zip code - specific area






24. 1. Multicasting 2. Subscription 3. E-commerce






25. 1. Premium services 2. Negotiate with individual cable networks 3. Pay each network a set fee per subscriber 4. The need for new and recycled programming






26. 1. Created after Jan. 1 - 1978 - protected for author's life plus 70 years 2. Created 'for hire' after Jan 1 - 1978 - protected for 95 years






27. 1. Concentration of buyers and sellers in the market 2. Differentiation among products 3. Barriers to entry for new competitors 4. Cost structures 5. Vertical integration






28. 1. Estimates the numbers of viewers and listeners 2. Variety of categories 3. Time periods (or dayparts)






29. Numbers over quality






30. 1. Identify its strengths and weaknesses 2. Understand ratings terminology 3. Interpreting the data






31. VALs(Values - Attitudes - and Lifestyle) 1. Activities 2. Opinions 3. Interests 4. needs 5. Personality






32. Number of players.






33. 1. Concentration of ownership 2. Less free exchange of ideas






34. Lifestyle patterns






35. 1. National research services 2. Industry and trade associations 3. Professional consulting firms. Individualized and expensive 4. Local research departments






36. 1. Geographical boundaries 2. Ranked by the size of population






37. 1. Mergers and acquisitions 2. Joint ownership 3. Joint ventures 4. Formal and informal cooperative ventures






38. 1. News 2. Sports 3. Children's programming 4. Public affairs programs






39. 1. Rising costs 2. Regulatory concerns 3. Utilization of the internet






40. When an ORIGINAL work is FIXED in any FORM

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41. 1. capture an existing audience 2. Reach the new audience






42. 1. Representative of the whole 2. Random - exclusive 3. Generalizability 4. Systematic Error






43. Combines demographic and psygraphic data with geological locations and clusters; 2. Is used frequently in advertising and marketing