Test your basic knowledge |

Broadcast Management

Subjects : business-skills, industries

Instructions:

Answer 43 questions in 15 minutes.
If you are not ready to take this test, you can study here.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.

1. 1. US Constitution - Article 1 - section 8 2. title 17 of the United States Code 3. The Copyright Act of 1976
3 variables for Radio format
3 management issues in programming
3 ways Copyright law originated
A market can be defined as:

2. 1. Lead-in (best - strongest - most popular program - first!) 2. Hammocking (weaker program - in between two stronger programs) 3. Tent-poling (strong show in middle off two weaker) 4. Counter-programming (go for next largest audience) 5. Stunting (d
3 types of Audience research and Analysis
3 management issues
9 placement and scheduling television programming strategies
Market structure is known as the...

3. 1. Intra-industry (eg - consolidation of the radio) 2. Inter-industry (eg - consolidation of AOL/Time Warner)
3 ways Copyright law originated
2 types of strategic Alliances
3 characteristics of demographic audience research data
3 management issues in programming

4. Combines demographic and psygraphic data with geological locations and clusters; 2. Is used frequently in advertising and marketing
Geo demographic research combines... and is used frequently in...
6 dayparts to television programming
2 results of Strategic Alliances
4 things basic cable service includes

5. 1. News 2. Sports 3. Children's programming 4. Public affairs programs
3 management issues
4 things most local programming consists of...
3 characteristics of demographic audience research data
4 types of market structures

6. Number of players.
3 types of Audience research and Analysis
3 elements of a profitable program
3 business models
Market structure is known as the...

7. 1. Premium services 2. Negotiate with individual cable networks 3. Pay each network a set fee per subscriber 4. The need for new and recycled programming
3 management issues in programming
3 Social forces to market change
Barriers to market entry
4 differences of cable from TV

8. Lifestyle patterns
Psychographic research
4 sources of audience research data
3 management issues
4 Strategic Alliance forms

9. 1. Terrestrial broadcasting 2. Cable 3. Wireless internet
3 elements of a profitable program
4 differences of cable from TV
3 types of programming platforms
4 types of market structures

10. 1. Demographic research 2. Psychographic research 3. Geo demographic research
3 Qualitative approaches to Psychographic research data
3 variables for Radio format
Market structure is known as the...
3 types of Audience research and Analysis

11. 1. a well-defined target audience 2. High quality proramming 3. High technical (Statistics)
4 things basic cable service includes
3 elements of a profitable program
4 sources of audience research data
3 ways Copyright law originated

12. 1. Representative of the whole 2. Random - exclusive 3. Generalizability 4. Systematic Error
3 management issues in programming
4 characteristics of obtaining samples
3 types of programming platforms
4 sources of audience research data

13. 1. Capital investment a. Equipment b. Personnel c. Programming 2. Regulatory policy
2 dividing lines (limits) of the Copyright Act of 1978
4 types of market structures
Barriers to market entry
A market can be defined as:

14. 1. Created after Jan. 1 - 1978 - protected for author's life plus 70 years 2. Created 'for hire' after Jan 1 - 1978 - protected for 95 years
2 results of Strategic Alliances
4 things basic cable service includes
A market can be defined as:
2 dividing lines (limits) of the Copyright Act of 1978

15. 1. capture an existing audience 2. Reach the new audience
A market can be defined as:
3 ways Copyright law originated
2 approaches to radio programming strategy
Market structure is known as the...

16. 1. Local broadcast channels 2. Public access 3. Educational and governmental programs (PEGs) 4. a limited number of cable networks
3 elements of a profitable program
5 main tasks of the Program director
4 things basic cable service includes
2 things that define a market

17. 1. Estimates the numbers of viewers and listeners 2. Variety of categories 3. Time periods (or dayparts)
3 Market ranks
4 sources of audience research data
2 results of Strategic Alliances
3 characteristics of demographic audience research data

18. 1. Personnel 2. Fragmentation 3. Creating enterprise value
3 management issues
When is a work considered 'protected' by copyright?
4 types of market structures
5 criteria that identify a market structure:

19. 1. The product and 2. the geographic aspects of the market
3 Market ranks
3 business models
2 things that define a market
The media market combines what two things?

20. 1. Rising costs 2. Regulatory concerns 3. Utilization of the internet
When is a work considered 'protected' by copyright?
2 approaches to radio programming strategy
3 management issues in programming
3 types of Audience research and Analysis

21. 1. America is growing older 2. Ethnic change (more Latinos) 3. Information systems permeate
4 Strategic Alliance forms
3 Social forces to market change
3 variables for Radio format
Market structure is known as the...

22. 1. Geographical boundaries 2. Ranked by the size of population
3 ways Copyright law originated
2 things that define a market
5 main tasks of the Program director
4 things most local programming consists of...

23. 1. Identify its strengths and weaknesses 2. Understand ratings terminology 3. Interpreting the data
Demographic research
3 ways to use audience research data
6 dayparts to television programming
Rating

24. 1. Monopoly 2. Oligopoly 3. Monopolistic competition 4. Perfect competition
4 types of market structures
3 ways Copyright law originated
5 VAL character4istics of psychographic research data
3 Market ranks

25. 1. National research services 2. Industry and trade associations 3. Professional consulting firms. Individualized and expensive 4. Local research departments
3 types of Audience research and Analysis
3 characteristics of demographic audience research data
4 characteristics of obtaining samples
4 sources of audience research data

26. When an ORIGINAL work is FIXED in any FORM

27. 1. Sharing capital and costs 2. Access to new markets 3. Shareholder value
3 characteristics of demographic audience research data
3 Benefits of strategic alliances
3 management issues
3 Social forces to market change

28. 1. Focus groups 2. Program testing 3. Call-out research
3 Qualitative approaches to Psychographic research data
3 types of Audience research and Analysis
4 things basic cable service includes
3 Benefits of strategic alliances

29. 1. Concentration of ownership 2. Less free exchange of ideas
3 Qualitative approaches to Psychographic research data
2 results of Strategic Alliances
Demographic research
The media market combines what two things?

30. Numbers over quality
Demographic research
3 variables for Radio format
4 things most local programming consists of...
A market can be defined as:

31. 1. Already copyrighted material 2. In the public domain 3. common phrases and ideas 4. discoveries and inventions
3 business models
Psychographic research
2 approaches to radio programming strategy
When is a work NOT considered protected by copyright?

32. 1. Program and budget 2. Acquisition 3. Scheduling 4. Evaluation 5. Interpersonal
5 criteria that identify a market structure:
5 main tasks of the Program director
4 characteristics of obtaining samples
3 ways to use audience research data

33. 1. Concentration of buyers and sellers in the market 2. Differentiation among products 3. Barriers to entry for new competitors 4. Cost structures 5. Vertical integration
4 sources of audience research data
5 criteria that identify a market structure:
3 ways to use audience research data
2 dividing lines (limits) of the Copyright Act of 1978

34. 1. Major market (1-50) 2. Medium market (51-100) 3. Small market (100+)
Barriers to market entry
Geo demographic research
3 Market ranks
4 characteristics of obtaining samples

35. An estimate of the number of people or households viewing or listening to a particular program based no the actual number of viewers or listeners at a given time. (Shown as a larger percentage)
Shara
The media market combines what two things?
2 things that define a market
3 management issues

36. 1. Technical aspects 2. Local-air staff or satellite distribution 3. Commercial density (how many commercials?)
3 Benefits of strategic alliances
3 business models
4 characteristics of obtaining samples
3 variables for Radio format

37. An estimate of the number of people or households viewing or listening to a particular program - off all potential audience members
3 Qualitative approaches to Psychographic research data
2 things that define a market
Rating
3 characteristics of demographic audience research data

38. 1. Mergers and acquisitions 2. Joint ownership 3. Joint ventures 4. Formal and informal cooperative ventures
3 types of Audience research and Analysis
4 Strategic Alliance forms
5 criteria that identify a market structure:
3 variables for Radio format

39. A place where consumers and sellers interact
5 main tasks of the Program director
A market can be defined as:
The media market combines what two things?
Geo demographic research combines... and is used frequently in...

40. 1. Early morning (7-9 am) 2. Daytime (10am-4pm) 3. Prime time (7-11) 4. Late night (11:30 pm-1 am) 5. Overnight (1-7 am) 6. Weekend mornings and afternoons.
A market can be defined as:
3 management issues in programming
6 dayparts to television programming
4 things basic cable service includes

41. VALs(Values - Attitudes - and Lifestyle) 1. Activities 2. Opinions 3. Interests 4. needs 5. Personality
9 placement and scheduling television programming strategies
4 types of market structures
5 VAL character4istics of psychographic research data
2 results of Strategic Alliances

42. 1. Multicasting 2. Subscription 3. E-commerce
4 characteristics of obtaining samples
3 business models
2 results of Strategic Alliances
3 variables for Radio format

43. Zip code - specific area
4 Strategic Alliance forms
Geo demographic research
3 Qualitative approaches to Psychographic research data
Rating