Test your basic knowledge |

Broadcast Management

Instructions:
  • Answer 43 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. 1. Technical aspects 2. Local-air staff or satellite distribution 3. Commercial density (how many commercials?)






2. 1. Capital investment a. Equipment b. Personnel c. Programming 2. Regulatory policy






3. 1. Geographical boundaries 2. Ranked by the size of population






4. 1. America is growing older 2. Ethnic change (more Latinos) 3. Information systems permeate






5. Zip code - specific area






6. 1. Program and budget 2. Acquisition 3. Scheduling 4. Evaluation 5. Interpersonal






7. 1. Mergers and acquisitions 2. Joint ownership 3. Joint ventures 4. Formal and informal cooperative ventures






8. 1. Premium services 2. Negotiate with individual cable networks 3. Pay each network a set fee per subscriber 4. The need for new and recycled programming






9. 1. Demographic research 2. Psychographic research 3. Geo demographic research






10. An estimate of the number of people or households viewing or listening to a particular program - off all potential audience members






11. 1. National research services 2. Industry and trade associations 3. Professional consulting firms. Individualized and expensive 4. Local research departments






12. 1. Already copyrighted material 2. In the public domain 3. common phrases and ideas 4. discoveries and inventions






13. 1. Local broadcast channels 2. Public access 3. Educational and governmental programs (PEGs) 4. a limited number of cable networks






14. 1. The product and 2. the geographic aspects of the market






15. 1. Estimates the numbers of viewers and listeners 2. Variety of categories 3. Time periods (or dayparts)






16. Number of players.






17. 1. Intra-industry (eg - consolidation of the radio) 2. Inter-industry (eg - consolidation of AOL/Time Warner)






18. 1. Monopoly 2. Oligopoly 3. Monopolistic competition 4. Perfect competition






19. 1. capture an existing audience 2. Reach the new audience






20. 1. Terrestrial broadcasting 2. Cable 3. Wireless internet






21. 1. Created after Jan. 1 - 1978 - protected for author's life plus 70 years 2. Created 'for hire' after Jan 1 - 1978 - protected for 95 years






22. A place where consumers and sellers interact






23. 1. News 2. Sports 3. Children's programming 4. Public affairs programs






24. 1. Early morning (7-9 am) 2. Daytime (10am-4pm) 3. Prime time (7-11) 4. Late night (11:30 pm-1 am) 5. Overnight (1-7 am) 6. Weekend mornings and afternoons.






25. 1. Personnel 2. Fragmentation 3. Creating enterprise value






26. 1. Representative of the whole 2. Random - exclusive 3. Generalizability 4. Systematic Error






27. 1. Focus groups 2. Program testing 3. Call-out research






28. 1. Concentration of buyers and sellers in the market 2. Differentiation among products 3. Barriers to entry for new competitors 4. Cost structures 5. Vertical integration






29. 1. Rising costs 2. Regulatory concerns 3. Utilization of the internet






30. 1. Concentration of ownership 2. Less free exchange of ideas






31. 1. a well-defined target audience 2. High quality proramming 3. High technical (Statistics)






32. Lifestyle patterns






33. When an ORIGINAL work is FIXED in any FORM

Warning: Invalid argument supplied for foreach() in /var/www/html/basicversity.com/show_quiz.php on line 183


34. VALs(Values - Attitudes - and Lifestyle) 1. Activities 2. Opinions 3. Interests 4. needs 5. Personality






35. 1. Identify its strengths and weaknesses 2. Understand ratings terminology 3. Interpreting the data






36. 1. Sharing capital and costs 2. Access to new markets 3. Shareholder value






37. Combines demographic and psygraphic data with geological locations and clusters; 2. Is used frequently in advertising and marketing






38. 1. US Constitution - Article 1 - section 8 2. title 17 of the United States Code 3. The Copyright Act of 1976






39. 1. Lead-in (best - strongest - most popular program - first!) 2. Hammocking (weaker program - in between two stronger programs) 3. Tent-poling (strong show in middle off two weaker) 4. Counter-programming (go for next largest audience) 5. Stunting (d






40. Numbers over quality






41. An estimate of the number of people or households viewing or listening to a particular program based no the actual number of viewers or listeners at a given time. (Shown as a larger percentage)






42. 1. Multicasting 2. Subscription 3. E-commerce






43. 1. Major market (1-50) 2. Medium market (51-100) 3. Small market (100+)