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Broadcast Management

Instructions:
  • Answer 43 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Numbers over quality






2. 1. US Constitution - Article 1 - section 8 2. title 17 of the United States Code 3. The Copyright Act of 1976






3. A place where consumers and sellers interact






4. 1. Intra-industry (eg - consolidation of the radio) 2. Inter-industry (eg - consolidation of AOL/Time Warner)






5. 1. Monopoly 2. Oligopoly 3. Monopolistic competition 4. Perfect competition






6. 1. Local broadcast channels 2. Public access 3. Educational and governmental programs (PEGs) 4. a limited number of cable networks






7. 1. America is growing older 2. Ethnic change (more Latinos) 3. Information systems permeate






8. 1. News 2. Sports 3. Children's programming 4. Public affairs programs






9. 1. The product and 2. the geographic aspects of the market






10. 1. Early morning (7-9 am) 2. Daytime (10am-4pm) 3. Prime time (7-11) 4. Late night (11:30 pm-1 am) 5. Overnight (1-7 am) 6. Weekend mornings and afternoons.






11. Zip code - specific area






12. 1. Demographic research 2. Psychographic research 3. Geo demographic research






13. 1. Personnel 2. Fragmentation 3. Creating enterprise value






14. 1. Mergers and acquisitions 2. Joint ownership 3. Joint ventures 4. Formal and informal cooperative ventures






15. 1. Created after Jan. 1 - 1978 - protected for author's life plus 70 years 2. Created 'for hire' after Jan 1 - 1978 - protected for 95 years






16. 1. Lead-in (best - strongest - most popular program - first!) 2. Hammocking (weaker program - in between two stronger programs) 3. Tent-poling (strong show in middle off two weaker) 4. Counter-programming (go for next largest audience) 5. Stunting (d






17. Number of players.






18. 1. Geographical boundaries 2. Ranked by the size of population






19. 1. a well-defined target audience 2. High quality proramming 3. High technical (Statistics)






20. 1. Concentration of ownership 2. Less free exchange of ideas






21. 1. Identify its strengths and weaknesses 2. Understand ratings terminology 3. Interpreting the data






22. 1. Technical aspects 2. Local-air staff or satellite distribution 3. Commercial density (how many commercials?)






23. 1. Capital investment a. Equipment b. Personnel c. Programming 2. Regulatory policy






24. 1. Major market (1-50) 2. Medium market (51-100) 3. Small market (100+)






25. Lifestyle patterns






26. Combines demographic and psygraphic data with geological locations and clusters; 2. Is used frequently in advertising and marketing






27. 1. Sharing capital and costs 2. Access to new markets 3. Shareholder value






28. 1. Representative of the whole 2. Random - exclusive 3. Generalizability 4. Systematic Error






29. VALs(Values - Attitudes - and Lifestyle) 1. Activities 2. Opinions 3. Interests 4. needs 5. Personality






30. 1. Rising costs 2. Regulatory concerns 3. Utilization of the internet






31. When an ORIGINAL work is FIXED in any FORM

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32. 1. Terrestrial broadcasting 2. Cable 3. Wireless internet






33. 1. Multicasting 2. Subscription 3. E-commerce






34. 1. Estimates the numbers of viewers and listeners 2. Variety of categories 3. Time periods (or dayparts)






35. 1. capture an existing audience 2. Reach the new audience






36. An estimate of the number of people or households viewing or listening to a particular program based no the actual number of viewers or listeners at a given time. (Shown as a larger percentage)






37. 1. Premium services 2. Negotiate with individual cable networks 3. Pay each network a set fee per subscriber 4. The need for new and recycled programming






38. 1. Already copyrighted material 2. In the public domain 3. common phrases and ideas 4. discoveries and inventions






39. 1. Focus groups 2. Program testing 3. Call-out research






40. 1. Program and budget 2. Acquisition 3. Scheduling 4. Evaluation 5. Interpersonal






41. An estimate of the number of people or households viewing or listening to a particular program - off all potential audience members






42. 1. National research services 2. Industry and trade associations 3. Professional consulting firms. Individualized and expensive 4. Local research departments






43. 1. Concentration of buyers and sellers in the market 2. Differentiation among products 3. Barriers to entry for new competitors 4. Cost structures 5. Vertical integration







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