Test your basic knowledge |

Broadcast Management

Instructions:
  • Answer 43 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. 1. Lead-in (best - strongest - most popular program - first!) 2. Hammocking (weaker program - in between two stronger programs) 3. Tent-poling (strong show in middle off two weaker) 4. Counter-programming (go for next largest audience) 5. Stunting (d






2. 1. capture an existing audience 2. Reach the new audience






3. 1. Mergers and acquisitions 2. Joint ownership 3. Joint ventures 4. Formal and informal cooperative ventures






4. 1. Estimates the numbers of viewers and listeners 2. Variety of categories 3. Time periods (or dayparts)






5. 1. Capital investment a. Equipment b. Personnel c. Programming 2. Regulatory policy






6. 1. Monopoly 2. Oligopoly 3. Monopolistic competition 4. Perfect competition






7. 1. Early morning (7-9 am) 2. Daytime (10am-4pm) 3. Prime time (7-11) 4. Late night (11:30 pm-1 am) 5. Overnight (1-7 am) 6. Weekend mornings and afternoons.






8. 1. Program and budget 2. Acquisition 3. Scheduling 4. Evaluation 5. Interpersonal






9. 1. Concentration of ownership 2. Less free exchange of ideas






10. 1. a well-defined target audience 2. High quality proramming 3. High technical (Statistics)






11. 1. Personnel 2. Fragmentation 3. Creating enterprise value






12. 1. America is growing older 2. Ethnic change (more Latinos) 3. Information systems permeate






13. Lifestyle patterns






14. 1. Premium services 2. Negotiate with individual cable networks 3. Pay each network a set fee per subscriber 4. The need for new and recycled programming






15. 1. Representative of the whole 2. Random - exclusive 3. Generalizability 4. Systematic Error






16. 1. Focus groups 2. Program testing 3. Call-out research






17. 1. Intra-industry (eg - consolidation of the radio) 2. Inter-industry (eg - consolidation of AOL/Time Warner)






18. 1. The product and 2. the geographic aspects of the market






19. 1. National research services 2. Industry and trade associations 3. Professional consulting firms. Individualized and expensive 4. Local research departments






20. 1. Identify its strengths and weaknesses 2. Understand ratings terminology 3. Interpreting the data






21. 1. Concentration of buyers and sellers in the market 2. Differentiation among products 3. Barriers to entry for new competitors 4. Cost structures 5. Vertical integration






22. A place where consumers and sellers interact






23. 1. Created after Jan. 1 - 1978 - protected for author's life plus 70 years 2. Created 'for hire' after Jan 1 - 1978 - protected for 95 years






24. 1. Local broadcast channels 2. Public access 3. Educational and governmental programs (PEGs) 4. a limited number of cable networks






25. Numbers over quality






26. 1. Multicasting 2. Subscription 3. E-commerce






27. When an ORIGINAL work is FIXED in any FORM

Warning: Invalid argument supplied for foreach() in /var/www/html/basicversity.com/show_quiz.php on line 183


28. 1. Terrestrial broadcasting 2. Cable 3. Wireless internet






29. 1. Sharing capital and costs 2. Access to new markets 3. Shareholder value






30. 1. News 2. Sports 3. Children's programming 4. Public affairs programs






31. 1. Already copyrighted material 2. In the public domain 3. common phrases and ideas 4. discoveries and inventions






32. 1. Technical aspects 2. Local-air staff or satellite distribution 3. Commercial density (how many commercials?)






33. Zip code - specific area






34. 1. Demographic research 2. Psychographic research 3. Geo demographic research






35. Number of players.






36. 1. US Constitution - Article 1 - section 8 2. title 17 of the United States Code 3. The Copyright Act of 1976






37. An estimate of the number of people or households viewing or listening to a particular program - off all potential audience members






38. 1. Geographical boundaries 2. Ranked by the size of population






39. Combines demographic and psygraphic data with geological locations and clusters; 2. Is used frequently in advertising and marketing






40. 1. Major market (1-50) 2. Medium market (51-100) 3. Small market (100+)






41. VALs(Values - Attitudes - and Lifestyle) 1. Activities 2. Opinions 3. Interests 4. needs 5. Personality






42. 1. Rising costs 2. Regulatory concerns 3. Utilization of the internet






43. An estimate of the number of people or households viewing or listening to a particular program based no the actual number of viewers or listeners at a given time. (Shown as a larger percentage)