Test your basic knowledge |

Broadcast Management

Instructions:
  • Answer 43 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. 1. National research services 2. Industry and trade associations 3. Professional consulting firms. Individualized and expensive 4. Local research departments






2. 1. The product and 2. the geographic aspects of the market






3. 1. Major market (1-50) 2. Medium market (51-100) 3. Small market (100+)






4. 1. Already copyrighted material 2. In the public domain 3. common phrases and ideas 4. discoveries and inventions






5. Combines demographic and psygraphic data with geological locations and clusters; 2. Is used frequently in advertising and marketing






6. 1. Early morning (7-9 am) 2. Daytime (10am-4pm) 3. Prime time (7-11) 4. Late night (11:30 pm-1 am) 5. Overnight (1-7 am) 6. Weekend mornings and afternoons.






7. 1. Rising costs 2. Regulatory concerns 3. Utilization of the internet






8. 1. Geographical boundaries 2. Ranked by the size of population






9. 1. Technical aspects 2. Local-air staff or satellite distribution 3. Commercial density (how many commercials?)






10. 1. Created after Jan. 1 - 1978 - protected for author's life plus 70 years 2. Created 'for hire' after Jan 1 - 1978 - protected for 95 years






11. 1. Estimates the numbers of viewers and listeners 2. Variety of categories 3. Time periods (or dayparts)






12. 1. Capital investment a. Equipment b. Personnel c. Programming 2. Regulatory policy






13. 1. America is growing older 2. Ethnic change (more Latinos) 3. Information systems permeate






14. VALs(Values - Attitudes - and Lifestyle) 1. Activities 2. Opinions 3. Interests 4. needs 5. Personality






15. 1. US Constitution - Article 1 - section 8 2. title 17 of the United States Code 3. The Copyright Act of 1976






16. 1. Sharing capital and costs 2. Access to new markets 3. Shareholder value






17. 1. Terrestrial broadcasting 2. Cable 3. Wireless internet






18. 1. a well-defined target audience 2. High quality proramming 3. High technical (Statistics)






19. 1. Lead-in (best - strongest - most popular program - first!) 2. Hammocking (weaker program - in between two stronger programs) 3. Tent-poling (strong show in middle off two weaker) 4. Counter-programming (go for next largest audience) 5. Stunting (d






20. When an ORIGINAL work is FIXED in any FORM


21. 1. Representative of the whole 2. Random - exclusive 3. Generalizability 4. Systematic Error






22. Numbers over quality






23. 1. Local broadcast channels 2. Public access 3. Educational and governmental programs (PEGs) 4. a limited number of cable networks






24. An estimate of the number of people or households viewing or listening to a particular program - off all potential audience members






25. A place where consumers and sellers interact






26. 1. News 2. Sports 3. Children's programming 4. Public affairs programs






27. An estimate of the number of people or households viewing or listening to a particular program based no the actual number of viewers or listeners at a given time. (Shown as a larger percentage)






28. Lifestyle patterns






29. 1. Concentration of buyers and sellers in the market 2. Differentiation among products 3. Barriers to entry for new competitors 4. Cost structures 5. Vertical integration






30. 1. capture an existing audience 2. Reach the new audience






31. 1. Monopoly 2. Oligopoly 3. Monopolistic competition 4. Perfect competition






32. 1. Program and budget 2. Acquisition 3. Scheduling 4. Evaluation 5. Interpersonal






33. 1. Focus groups 2. Program testing 3. Call-out research






34. 1. Intra-industry (eg - consolidation of the radio) 2. Inter-industry (eg - consolidation of AOL/Time Warner)






35. Zip code - specific area






36. Number of players.






37. 1. Demographic research 2. Psychographic research 3. Geo demographic research






38. 1. Multicasting 2. Subscription 3. E-commerce






39. 1. Premium services 2. Negotiate with individual cable networks 3. Pay each network a set fee per subscriber 4. The need for new and recycled programming






40. 1. Mergers and acquisitions 2. Joint ownership 3. Joint ventures 4. Formal and informal cooperative ventures






41. 1. Identify its strengths and weaknesses 2. Understand ratings terminology 3. Interpreting the data






42. 1. Concentration of ownership 2. Less free exchange of ideas






43. 1. Personnel 2. Fragmentation 3. Creating enterprise value