Test your basic knowledge |

Broadcast Management

Subjects : business-skills, industries

Instructions:

Answer 43 questions in 15 minutes.
If you are not ready to take this test, you can study here.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.

1. Zip code - specific area
3 management issues in programming
4 Strategic Alliance forms
Geo demographic research
2 things that define a market

2. 1. Identify its strengths and weaknesses 2. Understand ratings terminology 3. Interpreting the data
3 types of Audience research and Analysis
3 ways to use audience research data
3 ways Copyright law originated
5 criteria that identify a market structure:

3. Combines demographic and psygraphic data with geological locations and clusters; 2. Is used frequently in advertising and marketing
2 results of Strategic Alliances
3 Qualitative approaches to Psychographic research data
Geo demographic research combines... and is used frequently in...
3 Social forces to market change

4. 1. News 2. Sports 3. Children's programming 4. Public affairs programs
When is a work NOT considered protected by copyright?
5 VAL character4istics of psychographic research data
4 things most local programming consists of...
3 elements of a profitable program

5. 1. US Constitution - Article 1 - section 8 2. title 17 of the United States Code 3. The Copyright Act of 1976
9 placement and scheduling television programming strategies
A market can be defined as:
3 variables for Radio format
3 ways Copyright law originated

6. An estimate of the number of people or households viewing or listening to a particular program based no the actual number of viewers or listeners at a given time. (Shown as a larger percentage)
Geo demographic research
4 Strategic Alliance forms
Shara
3 types of programming platforms

7. 1. Major market (1-50) 2. Medium market (51-100) 3. Small market (100+)
3 ways to use audience research data
3 Benefits of strategic alliances
5 criteria that identify a market structure:
3 Market ranks

8. 1. Personnel 2. Fragmentation 3. Creating enterprise value
3 management issues
3 ways to use audience research data
Geo demographic research
2 things that define a market

9. 1. Concentration of ownership 2. Less free exchange of ideas
3 ways Copyright law originated
4 sources of audience research data
2 results of Strategic Alliances
2 things that define a market

10. 1. Terrestrial broadcasting 2. Cable 3. Wireless internet
Psychographic research
3 types of programming platforms
3 management issues
When is a work NOT considered protected by copyright?

11. 1. Local broadcast channels 2. Public access 3. Educational and governmental programs (PEGs) 4. a limited number of cable networks
4 things basic cable service includes
3 ways Copyright law originated
When is a work considered 'protected' by copyright?
4 things most local programming consists of...

12. An estimate of the number of people or households viewing or listening to a particular program - off all potential audience members
Rating
3 types of programming platforms
2 approaches to radio programming strategy
Market structure is known as the...

13. 1. Already copyrighted material 2. In the public domain 3. common phrases and ideas 4. discoveries and inventions
2 approaches to radio programming strategy
3 management issues in programming
When is a work NOT considered protected by copyright?
The media market combines what two things?

14. 1. Mergers and acquisitions 2. Joint ownership 3. Joint ventures 4. Formal and informal cooperative ventures
3 ways to use audience research data
2 results of Strategic Alliances
4 Strategic Alliance forms
6 dayparts to television programming

15. 1. Technical aspects 2. Local-air staff or satellite distribution 3. Commercial density (how many commercials?)
Market structure is known as the...
Barriers to market entry
3 variables for Radio format
4 differences of cable from TV

16. Numbers over quality
When is a work NOT considered protected by copyright?
Demographic research
3 characteristics of demographic audience research data
3 business models

17. 1. Intra-industry (eg - consolidation of the radio) 2. Inter-industry (eg - consolidation of AOL/Time Warner)
4 things most local programming consists of...
3 ways Copyright law originated
2 types of strategic Alliances
Rating

18. Number of players.
Psychographic research
5 VAL character4istics of psychographic research data
3 management issues in programming
Market structure is known as the...

19. 1. Demographic research 2. Psychographic research 3. Geo demographic research
5 criteria that identify a market structure:
3 types of Audience research and Analysis
5 main tasks of the Program director
2 types of strategic Alliances

20. Lifestyle patterns
Psychographic research
3 management issues
4 types of market structures
4 things basic cable service includes

21. 1. Monopoly 2. Oligopoly 3. Monopolistic competition 4. Perfect competition
4 sources of audience research data
Geo demographic research
4 types of market structures
A market can be defined as:

22. 1. Lead-in (best - strongest - most popular program - first!) 2. Hammocking (weaker program - in between two stronger programs) 3. Tent-poling (strong show in middle off two weaker) 4. Counter-programming (go for next largest audience) 5. Stunting (d
Barriers to market entry
4 Strategic Alliance forms
9 placement and scheduling television programming strategies
2 results of Strategic Alliances

23. A place where consumers and sellers interact
Market structure is known as the...
2 things that define a market
5 criteria that identify a market structure:
A market can be defined as:

24. 1. Concentration of buyers and sellers in the market 2. Differentiation among products 3. Barriers to entry for new competitors 4. Cost structures 5. Vertical integration
5 criteria that identify a market structure:
Shara
5 main tasks of the Program director
2 approaches to radio programming strategy

25. 1. Premium services 2. Negotiate with individual cable networks 3. Pay each network a set fee per subscriber 4. The need for new and recycled programming
5 criteria that identify a market structure:
3 business models
4 differences of cable from TV
The media market combines what two things?

26. When an ORIGINAL work is FIXED in any FORM

27. 1. The product and 2. the geographic aspects of the market
Geo demographic research
3 Benefits of strategic alliances
The media market combines what two things?
2 approaches to radio programming strategy

28. 1. Multicasting 2. Subscription 3. E-commerce
3 ways Copyright law originated
3 business models
3 management issues in programming
4 characteristics of obtaining samples

29. 1. Rising costs 2. Regulatory concerns 3. Utilization of the internet
3 management issues in programming
A market can be defined as:
2 dividing lines (limits) of the Copyright Act of 1978
3 elements of a profitable program

30. 1. National research services 2. Industry and trade associations 3. Professional consulting firms. Individualized and expensive 4. Local research departments
4 sources of audience research data
When is a work considered 'protected' by copyright?
3 Qualitative approaches to Psychographic research data
3 Benefits of strategic alliances

31. 1. Representative of the whole 2. Random - exclusive 3. Generalizability 4. Systematic Error
4 things basic cable service includes
When is a work considered 'protected' by copyright?
3 variables for Radio format
4 characteristics of obtaining samples

32. 1. Geographical boundaries 2. Ranked by the size of population
When is a work considered 'protected' by copyright?
2 things that define a market
4 Strategic Alliance forms
3 Market ranks

33. 1. America is growing older 2. Ethnic change (more Latinos) 3. Information systems permeate
3 Social forces to market change
Geo demographic research combines... and is used frequently in...
3 variables for Radio format
3 Benefits of strategic alliances

34. 1. Capital investment a. Equipment b. Personnel c. Programming 2. Regulatory policy
2 dividing lines (limits) of the Copyright Act of 1978
Barriers to market entry
3 Benefits of strategic alliances
4 sources of audience research data

35. VALs(Values - Attitudes - and Lifestyle) 1. Activities 2. Opinions 3. Interests 4. needs 5. Personality
Geo demographic research
3 Market ranks
Psychographic research
5 VAL character4istics of psychographic research data

36. 1. capture an existing audience 2. Reach the new audience
Shara
3 Market ranks
2 approaches to radio programming strategy
4 characteristics of obtaining samples

37. 1. Sharing capital and costs 2. Access to new markets 3. Shareholder value
Rating
3 management issues in programming
Geo demographic research
3 Benefits of strategic alliances

38. 1. Created after Jan. 1 - 1978 - protected for author's life plus 70 years 2. Created 'for hire' after Jan 1 - 1978 - protected for 95 years
3 Social forces to market change
2 dividing lines (limits) of the Copyright Act of 1978
3 business models
The media market combines what two things?

39. 1. Focus groups 2. Program testing 3. Call-out research
3 management issues in programming
2 types of strategic Alliances
9 placement and scheduling television programming strategies
3 Qualitative approaches to Psychographic research data

40. 1. a well-defined target audience 2. High quality proramming 3. High technical (Statistics)
3 elements of a profitable program
3 management issues in programming
The media market combines what two things?
5 main tasks of the Program director

41. 1. Early morning (7-9 am) 2. Daytime (10am-4pm) 3. Prime time (7-11) 4. Late night (11:30 pm-1 am) 5. Overnight (1-7 am) 6. Weekend mornings and afternoons.
9 placement and scheduling television programming strategies
5 main tasks of the Program director
6 dayparts to television programming
Market structure is known as the...

42. 1. Program and budget 2. Acquisition 3. Scheduling 4. Evaluation 5. Interpersonal
2 approaches to radio programming strategy
5 main tasks of the Program director
When is a work NOT considered protected by copyright?
Psychographic research

43. 1. Estimates the numbers of viewers and listeners 2. Variety of categories 3. Time periods (or dayparts)
3 characteristics of demographic audience research data
4 characteristics of obtaining samples
2 approaches to radio programming strategy
Psychographic research