Test your basic knowledge |

Broadcast Management

Instructions:
  • Answer 43 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. 1. Program and budget 2. Acquisition 3. Scheduling 4. Evaluation 5. Interpersonal






2. 1. Demographic research 2. Psychographic research 3. Geo demographic research






3. VALs(Values - Attitudes - and Lifestyle) 1. Activities 2. Opinions 3. Interests 4. needs 5. Personality






4. 1. Already copyrighted material 2. In the public domain 3. common phrases and ideas 4. discoveries and inventions






5. Lifestyle patterns






6. 1. Premium services 2. Negotiate with individual cable networks 3. Pay each network a set fee per subscriber 4. The need for new and recycled programming






7. Combines demographic and psygraphic data with geological locations and clusters; 2. Is used frequently in advertising and marketing






8. 1. America is growing older 2. Ethnic change (more Latinos) 3. Information systems permeate






9. An estimate of the number of people or households viewing or listening to a particular program based no the actual number of viewers or listeners at a given time. (Shown as a larger percentage)






10. 1. Focus groups 2. Program testing 3. Call-out research






11. Zip code - specific area






12. An estimate of the number of people or households viewing or listening to a particular program - off all potential audience members






13. 1. US Constitution - Article 1 - section 8 2. title 17 of the United States Code 3. The Copyright Act of 1976






14. 1. Rising costs 2. Regulatory concerns 3. Utilization of the internet






15. 1. Intra-industry (eg - consolidation of the radio) 2. Inter-industry (eg - consolidation of AOL/Time Warner)






16. 1. Concentration of buyers and sellers in the market 2. Differentiation among products 3. Barriers to entry for new competitors 4. Cost structures 5. Vertical integration






17. 1. Personnel 2. Fragmentation 3. Creating enterprise value






18. 1. Geographical boundaries 2. Ranked by the size of population






19. 1. Terrestrial broadcasting 2. Cable 3. Wireless internet






20. 1. Representative of the whole 2. Random - exclusive 3. Generalizability 4. Systematic Error






21. 1. Monopoly 2. Oligopoly 3. Monopolistic competition 4. Perfect competition






22. 1. National research services 2. Industry and trade associations 3. Professional consulting firms. Individualized and expensive 4. Local research departments






23. 1. News 2. Sports 3. Children's programming 4. Public affairs programs






24. 1. Multicasting 2. Subscription 3. E-commerce






25. 1. capture an existing audience 2. Reach the new audience






26. 1. Sharing capital and costs 2. Access to new markets 3. Shareholder value






27. 1. Technical aspects 2. Local-air staff or satellite distribution 3. Commercial density (how many commercials?)






28. When an ORIGINAL work is FIXED in any FORM


29. 1. Lead-in (best - strongest - most popular program - first!) 2. Hammocking (weaker program - in between two stronger programs) 3. Tent-poling (strong show in middle off two weaker) 4. Counter-programming (go for next largest audience) 5. Stunting (d






30. 1. Capital investment a. Equipment b. Personnel c. Programming 2. Regulatory policy






31. 1. Identify its strengths and weaknesses 2. Understand ratings terminology 3. Interpreting the data






32. 1. Concentration of ownership 2. Less free exchange of ideas






33. A place where consumers and sellers interact






34. 1. The product and 2. the geographic aspects of the market






35. 1. Local broadcast channels 2. Public access 3. Educational and governmental programs (PEGs) 4. a limited number of cable networks






36. 1. Major market (1-50) 2. Medium market (51-100) 3. Small market (100+)






37. 1. Created after Jan. 1 - 1978 - protected for author's life plus 70 years 2. Created 'for hire' after Jan 1 - 1978 - protected for 95 years






38. 1. Mergers and acquisitions 2. Joint ownership 3. Joint ventures 4. Formal and informal cooperative ventures






39. Numbers over quality






40. Number of players.






41. 1. a well-defined target audience 2. High quality proramming 3. High technical (Statistics)






42. 1. Estimates the numbers of viewers and listeners 2. Variety of categories 3. Time periods (or dayparts)






43. 1. Early morning (7-9 am) 2. Daytime (10am-4pm) 3. Prime time (7-11) 4. Late night (11:30 pm-1 am) 5. Overnight (1-7 am) 6. Weekend mornings and afternoons.