Test your basic knowledge |

Broadcast Management

Instructions:
  • Answer 43 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Lifestyle patterns






2. 1. Premium services 2. Negotiate with individual cable networks 3. Pay each network a set fee per subscriber 4. The need for new and recycled programming






3. 1. US Constitution - Article 1 - section 8 2. title 17 of the United States Code 3. The Copyright Act of 1976






4. 1. Capital investment a. Equipment b. Personnel c. Programming 2. Regulatory policy






5. 1. Concentration of ownership 2. Less free exchange of ideas






6. 1. Major market (1-50) 2. Medium market (51-100) 3. Small market (100+)






7. 1. Technical aspects 2. Local-air staff or satellite distribution 3. Commercial density (how many commercials?)






8. 1. Terrestrial broadcasting 2. Cable 3. Wireless internet






9. An estimate of the number of people or households viewing or listening to a particular program - off all potential audience members






10. 1. capture an existing audience 2. Reach the new audience






11. 1. The product and 2. the geographic aspects of the market






12. 1. Representative of the whole 2. Random - exclusive 3. Generalizability 4. Systematic Error






13. 1. Early morning (7-9 am) 2. Daytime (10am-4pm) 3. Prime time (7-11) 4. Late night (11:30 pm-1 am) 5. Overnight (1-7 am) 6. Weekend mornings and afternoons.






14. When an ORIGINAL work is FIXED in any FORM

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15. 1. Rising costs 2. Regulatory concerns 3. Utilization of the internet






16. 1. Already copyrighted material 2. In the public domain 3. common phrases and ideas 4. discoveries and inventions






17. 1. Multicasting 2. Subscription 3. E-commerce






18. An estimate of the number of people or households viewing or listening to a particular program based no the actual number of viewers or listeners at a given time. (Shown as a larger percentage)






19. 1. Intra-industry (eg - consolidation of the radio) 2. Inter-industry (eg - consolidation of AOL/Time Warner)






20. 1. Demographic research 2. Psychographic research 3. Geo demographic research






21. 1. Lead-in (best - strongest - most popular program - first!) 2. Hammocking (weaker program - in between two stronger programs) 3. Tent-poling (strong show in middle off two weaker) 4. Counter-programming (go for next largest audience) 5. Stunting (d






22. Combines demographic and psygraphic data with geological locations and clusters; 2. Is used frequently in advertising and marketing






23. 1. America is growing older 2. Ethnic change (more Latinos) 3. Information systems permeate






24. 1. Identify its strengths and weaknesses 2. Understand ratings terminology 3. Interpreting the data






25. Zip code - specific area






26. 1. Monopoly 2. Oligopoly 3. Monopolistic competition 4. Perfect competition






27. VALs(Values - Attitudes - and Lifestyle) 1. Activities 2. Opinions 3. Interests 4. needs 5. Personality






28. 1. Estimates the numbers of viewers and listeners 2. Variety of categories 3. Time periods (or dayparts)






29. 1. Sharing capital and costs 2. Access to new markets 3. Shareholder value






30. Number of players.






31. 1. Created after Jan. 1 - 1978 - protected for author's life plus 70 years 2. Created 'for hire' after Jan 1 - 1978 - protected for 95 years






32. 1. National research services 2. Industry and trade associations 3. Professional consulting firms. Individualized and expensive 4. Local research departments






33. 1. Mergers and acquisitions 2. Joint ownership 3. Joint ventures 4. Formal and informal cooperative ventures






34. 1. Personnel 2. Fragmentation 3. Creating enterprise value






35. 1. Focus groups 2. Program testing 3. Call-out research






36. A place where consumers and sellers interact






37. Numbers over quality






38. 1. a well-defined target audience 2. High quality proramming 3. High technical (Statistics)






39. 1. Geographical boundaries 2. Ranked by the size of population






40. 1. Concentration of buyers and sellers in the market 2. Differentiation among products 3. Barriers to entry for new competitors 4. Cost structures 5. Vertical integration






41. 1. News 2. Sports 3. Children's programming 4. Public affairs programs






42. 1. Local broadcast channels 2. Public access 3. Educational and governmental programs (PEGs) 4. a limited number of cable networks






43. 1. Program and budget 2. Acquisition 3. Scheduling 4. Evaluation 5. Interpersonal