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Broadcast Management

Instructions:
  • Answer 43 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. 1. Mergers and acquisitions 2. Joint ownership 3. Joint ventures 4. Formal and informal cooperative ventures






2. 1. Rising costs 2. Regulatory concerns 3. Utilization of the internet






3. 1. Identify its strengths and weaknesses 2. Understand ratings terminology 3. Interpreting the data






4. 1. America is growing older 2. Ethnic change (more Latinos) 3. Information systems permeate






5. 1. Focus groups 2. Program testing 3. Call-out research






6. 1. Sharing capital and costs 2. Access to new markets 3. Shareholder value






7. 1. Capital investment a. Equipment b. Personnel c. Programming 2. Regulatory policy






8. 1. Personnel 2. Fragmentation 3. Creating enterprise value






9. 1. Estimates the numbers of viewers and listeners 2. Variety of categories 3. Time periods (or dayparts)






10. Numbers over quality






11. 1. Multicasting 2. Subscription 3. E-commerce






12. Lifestyle patterns






13. 1. Lead-in (best - strongest - most popular program - first!) 2. Hammocking (weaker program - in between two stronger programs) 3. Tent-poling (strong show in middle off two weaker) 4. Counter-programming (go for next largest audience) 5. Stunting (d






14. 1. capture an existing audience 2. Reach the new audience






15. 1. News 2. Sports 3. Children's programming 4. Public affairs programs






16. 1. Terrestrial broadcasting 2. Cable 3. Wireless internet






17. VALs(Values - Attitudes - and Lifestyle) 1. Activities 2. Opinions 3. Interests 4. needs 5. Personality






18. Number of players.






19. 1. Program and budget 2. Acquisition 3. Scheduling 4. Evaluation 5. Interpersonal






20. 1. Major market (1-50) 2. Medium market (51-100) 3. Small market (100+)






21. 1. Technical aspects 2. Local-air staff or satellite distribution 3. Commercial density (how many commercials?)






22. 1. Concentration of buyers and sellers in the market 2. Differentiation among products 3. Barriers to entry for new competitors 4. Cost structures 5. Vertical integration






23. 1. Already copyrighted material 2. In the public domain 3. common phrases and ideas 4. discoveries and inventions






24. 1. Monopoly 2. Oligopoly 3. Monopolistic competition 4. Perfect competition






25. 1. National research services 2. Industry and trade associations 3. Professional consulting firms. Individualized and expensive 4. Local research departments






26. 1. Early morning (7-9 am) 2. Daytime (10am-4pm) 3. Prime time (7-11) 4. Late night (11:30 pm-1 am) 5. Overnight (1-7 am) 6. Weekend mornings and afternoons.






27. An estimate of the number of people or households viewing or listening to a particular program based no the actual number of viewers or listeners at a given time. (Shown as a larger percentage)






28. Combines demographic and psygraphic data with geological locations and clusters; 2. Is used frequently in advertising and marketing






29. Zip code - specific area






30. 1. Representative of the whole 2. Random - exclusive 3. Generalizability 4. Systematic Error






31. 1. Intra-industry (eg - consolidation of the radio) 2. Inter-industry (eg - consolidation of AOL/Time Warner)






32. A place where consumers and sellers interact






33. 1. US Constitution - Article 1 - section 8 2. title 17 of the United States Code 3. The Copyright Act of 1976






34. 1. The product and 2. the geographic aspects of the market






35. An estimate of the number of people or households viewing or listening to a particular program - off all potential audience members






36. 1. Created after Jan. 1 - 1978 - protected for author's life plus 70 years 2. Created 'for hire' after Jan 1 - 1978 - protected for 95 years






37. 1. Concentration of ownership 2. Less free exchange of ideas






38. 1. a well-defined target audience 2. High quality proramming 3. High technical (Statistics)






39. 1. Geographical boundaries 2. Ranked by the size of population






40. 1. Local broadcast channels 2. Public access 3. Educational and governmental programs (PEGs) 4. a limited number of cable networks






41. When an ORIGINAL work is FIXED in any FORM

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42. 1. Premium services 2. Negotiate with individual cable networks 3. Pay each network a set fee per subscriber 4. The need for new and recycled programming






43. 1. Demographic research 2. Psychographic research 3. Geo demographic research