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Broadcast Management

Instructions:
  • Answer 43 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. VALs(Values - Attitudes - and Lifestyle) 1. Activities 2. Opinions 3. Interests 4. needs 5. Personality






2. 1. Monopoly 2. Oligopoly 3. Monopolistic competition 4. Perfect competition






3. 1. Program and budget 2. Acquisition 3. Scheduling 4. Evaluation 5. Interpersonal






4. 1. Lead-in (best - strongest - most popular program - first!) 2. Hammocking (weaker program - in between two stronger programs) 3. Tent-poling (strong show in middle off two weaker) 4. Counter-programming (go for next largest audience) 5. Stunting (d






5. 1. National research services 2. Industry and trade associations 3. Professional consulting firms. Individualized and expensive 4. Local research departments






6. 1. Representative of the whole 2. Random - exclusive 3. Generalizability 4. Systematic Error






7. 1. Identify its strengths and weaknesses 2. Understand ratings terminology 3. Interpreting the data






8. 1. Created after Jan. 1 - 1978 - protected for author's life plus 70 years 2. Created 'for hire' after Jan 1 - 1978 - protected for 95 years






9. 1. Capital investment a. Equipment b. Personnel c. Programming 2. Regulatory policy






10. 1. Personnel 2. Fragmentation 3. Creating enterprise value






11. 1. Major market (1-50) 2. Medium market (51-100) 3. Small market (100+)






12. Number of players.






13. 1. Geographical boundaries 2. Ranked by the size of population






14. 1. Sharing capital and costs 2. Access to new markets 3. Shareholder value






15. 1. Concentration of buyers and sellers in the market 2. Differentiation among products 3. Barriers to entry for new competitors 4. Cost structures 5. Vertical integration






16. 1. Intra-industry (eg - consolidation of the radio) 2. Inter-industry (eg - consolidation of AOL/Time Warner)






17. 1. Terrestrial broadcasting 2. Cable 3. Wireless internet






18. 1. Already copyrighted material 2. In the public domain 3. common phrases and ideas 4. discoveries and inventions






19. 1. a well-defined target audience 2. High quality proramming 3. High technical (Statistics)






20. 1. Local broadcast channels 2. Public access 3. Educational and governmental programs (PEGs) 4. a limited number of cable networks






21. Numbers over quality






22. 1. Demographic research 2. Psychographic research 3. Geo demographic research






23. 1. Early morning (7-9 am) 2. Daytime (10am-4pm) 3. Prime time (7-11) 4. Late night (11:30 pm-1 am) 5. Overnight (1-7 am) 6. Weekend mornings and afternoons.






24. 1. Estimates the numbers of viewers and listeners 2. Variety of categories 3. Time periods (or dayparts)






25. 1. Focus groups 2. Program testing 3. Call-out research






26. 1. Multicasting 2. Subscription 3. E-commerce






27. Zip code - specific area






28. 1. America is growing older 2. Ethnic change (more Latinos) 3. Information systems permeate






29. 1. News 2. Sports 3. Children's programming 4. Public affairs programs






30. 1. Premium services 2. Negotiate with individual cable networks 3. Pay each network a set fee per subscriber 4. The need for new and recycled programming






31. When an ORIGINAL work is FIXED in any FORM


32. An estimate of the number of people or households viewing or listening to a particular program - off all potential audience members






33. 1. Technical aspects 2. Local-air staff or satellite distribution 3. Commercial density (how many commercials?)






34. 1. Concentration of ownership 2. Less free exchange of ideas






35. Combines demographic and psygraphic data with geological locations and clusters; 2. Is used frequently in advertising and marketing






36. A place where consumers and sellers interact






37. Lifestyle patterns






38. 1. Mergers and acquisitions 2. Joint ownership 3. Joint ventures 4. Formal and informal cooperative ventures






39. An estimate of the number of people or households viewing or listening to a particular program based no the actual number of viewers or listeners at a given time. (Shown as a larger percentage)






40. 1. The product and 2. the geographic aspects of the market






41. 1. Rising costs 2. Regulatory concerns 3. Utilization of the internet






42. 1. US Constitution - Article 1 - section 8 2. title 17 of the United States Code 3. The Copyright Act of 1976






43. 1. capture an existing audience 2. Reach the new audience