Test your basic knowledge |

Broadcast Management

Instructions:
  • Answer 43 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. 1. Intra-industry (eg - consolidation of the radio) 2. Inter-industry (eg - consolidation of AOL/Time Warner)






2. 1. Multicasting 2. Subscription 3. E-commerce






3. 1. Monopoly 2. Oligopoly 3. Monopolistic competition 4. Perfect competition






4. 1. Representative of the whole 2. Random - exclusive 3. Generalizability 4. Systematic Error






5. 1. a well-defined target audience 2. High quality proramming 3. High technical (Statistics)






6. 1. National research services 2. Industry and trade associations 3. Professional consulting firms. Individualized and expensive 4. Local research departments






7. 1. Demographic research 2. Psychographic research 3. Geo demographic research






8. 1. Technical aspects 2. Local-air staff or satellite distribution 3. Commercial density (how many commercials?)






9. 1. Major market (1-50) 2. Medium market (51-100) 3. Small market (100+)






10. 1. capture an existing audience 2. Reach the new audience






11. 1. America is growing older 2. Ethnic change (more Latinos) 3. Information systems permeate






12. 1. Sharing capital and costs 2. Access to new markets 3. Shareholder value






13. 1. News 2. Sports 3. Children's programming 4. Public affairs programs






14. 1. Identify its strengths and weaknesses 2. Understand ratings terminology 3. Interpreting the data






15. 1. Personnel 2. Fragmentation 3. Creating enterprise value






16. 1. Rising costs 2. Regulatory concerns 3. Utilization of the internet






17. 1. The product and 2. the geographic aspects of the market






18. 1. Program and budget 2. Acquisition 3. Scheduling 4. Evaluation 5. Interpersonal






19. Lifestyle patterns






20. 1. Concentration of ownership 2. Less free exchange of ideas






21. 1. Focus groups 2. Program testing 3. Call-out research






22. VALs(Values - Attitudes - and Lifestyle) 1. Activities 2. Opinions 3. Interests 4. needs 5. Personality






23. 1. Local broadcast channels 2. Public access 3. Educational and governmental programs (PEGs) 4. a limited number of cable networks






24. 1. Terrestrial broadcasting 2. Cable 3. Wireless internet






25. Zip code - specific area






26. 1. Premium services 2. Negotiate with individual cable networks 3. Pay each network a set fee per subscriber 4. The need for new and recycled programming






27. Number of players.






28. 1. Estimates the numbers of viewers and listeners 2. Variety of categories 3. Time periods (or dayparts)






29. 1. Early morning (7-9 am) 2. Daytime (10am-4pm) 3. Prime time (7-11) 4. Late night (11:30 pm-1 am) 5. Overnight (1-7 am) 6. Weekend mornings and afternoons.






30. A place where consumers and sellers interact






31. 1. US Constitution - Article 1 - section 8 2. title 17 of the United States Code 3. The Copyright Act of 1976






32. An estimate of the number of people or households viewing or listening to a particular program based no the actual number of viewers or listeners at a given time. (Shown as a larger percentage)






33. Numbers over quality






34. 1. Capital investment a. Equipment b. Personnel c. Programming 2. Regulatory policy






35. When an ORIGINAL work is FIXED in any FORM


36. 1. Geographical boundaries 2. Ranked by the size of population






37. 1. Created after Jan. 1 - 1978 - protected for author's life plus 70 years 2. Created 'for hire' after Jan 1 - 1978 - protected for 95 years






38. 1. Already copyrighted material 2. In the public domain 3. common phrases and ideas 4. discoveries and inventions






39. 1. Lead-in (best - strongest - most popular program - first!) 2. Hammocking (weaker program - in between two stronger programs) 3. Tent-poling (strong show in middle off two weaker) 4. Counter-programming (go for next largest audience) 5. Stunting (d






40. Combines demographic and psygraphic data with geological locations and clusters; 2. Is used frequently in advertising and marketing






41. An estimate of the number of people or households viewing or listening to a particular program - off all potential audience members






42. 1. Mergers and acquisitions 2. Joint ownership 3. Joint ventures 4. Formal and informal cooperative ventures






43. 1. Concentration of buyers and sellers in the market 2. Differentiation among products 3. Barriers to entry for new competitors 4. Cost structures 5. Vertical integration