Test your basic knowledge |

Broadcast Management

Subjects : business-skills, industries

Instructions:

Answer 43 questions in 15 minutes.
If you are not ready to take this test, you can study here.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.

1. An estimate of the number of people or households viewing or listening to a particular program based no the actual number of viewers or listeners at a given time. (Shown as a larger percentage)
The media market combines what two things?
3 business models
Shara
3 types of Audience research and Analysis

2. Lifestyle patterns
Psychographic research
Barriers to market entry
3 Market ranks
2 things that define a market

3. 1. Rising costs 2. Regulatory concerns 3. Utilization of the internet
A market can be defined as:
Geo demographic research
3 management issues in programming
6 dayparts to television programming

4. 1. Estimates the numbers of viewers and listeners 2. Variety of categories 3. Time periods (or dayparts)
Rating
3 characteristics of demographic audience research data
4 Strategic Alliance forms
4 types of market structures

5. 1. Multicasting 2. Subscription 3. E-commerce
3 business models
4 differences of cable from TV
3 Qualitative approaches to Psychographic research data
Market structure is known as the...

6. 1. Demographic research 2. Psychographic research 3. Geo demographic research
3 Social forces to market change
3 types of Audience research and Analysis
3 Market ranks
The media market combines what two things?

7. 1. America is growing older 2. Ethnic change (more Latinos) 3. Information systems permeate
3 types of programming platforms
The media market combines what two things?
3 types of Audience research and Analysis
3 Social forces to market change

8. 1. Lead-in (best - strongest - most popular program - first!) 2. Hammocking (weaker program - in between two stronger programs) 3. Tent-poling (strong show in middle off two weaker) 4. Counter-programming (go for next largest audience) 5. Stunting (d
3 business models
9 placement and scheduling television programming strategies
3 variables for Radio format
3 Qualitative approaches to Psychographic research data

9. When an ORIGINAL work is FIXED in any FORM

10. 1. Intra-industry (eg - consolidation of the radio) 2. Inter-industry (eg - consolidation of AOL/Time Warner)
3 Qualitative approaches to Psychographic research data
3 Social forces to market change
2 types of strategic Alliances
Geo demographic research combines... and is used frequently in...

11. Zip code - specific area
5 main tasks of the Program director
Geo demographic research
Rating
Demographic research

12. 1. Terrestrial broadcasting 2. Cable 3. Wireless internet
3 characteristics of demographic audience research data
3 ways Copyright law originated
4 Strategic Alliance forms
3 types of programming platforms

13. 1. Capital investment a. Equipment b. Personnel c. Programming 2. Regulatory policy
3 variables for Radio format
Rating
4 types of market structures
Barriers to market entry

14. 1. Personnel 2. Fragmentation 3. Creating enterprise value
9 placement and scheduling television programming strategies
3 management issues
3 Qualitative approaches to Psychographic research data
When is a work considered 'protected' by copyright?

15. 1. Concentration of ownership 2. Less free exchange of ideas
3 types of Audience research and Analysis
4 differences of cable from TV
2 results of Strategic Alliances
4 types of market structures

16. 1. a well-defined target audience 2. High quality proramming 3. High technical (Statistics)
6 dayparts to television programming
3 elements of a profitable program
5 main tasks of the Program director
3 variables for Radio format

17. 1. Identify its strengths and weaknesses 2. Understand ratings terminology 3. Interpreting the data
3 ways to use audience research data
3 Market ranks
3 variables for Radio format
Barriers to market entry

18. 1. Concentration of buyers and sellers in the market 2. Differentiation among products 3. Barriers to entry for new competitors 4. Cost structures 5. Vertical integration
Shara
5 main tasks of the Program director
Psychographic research
5 criteria that identify a market structure:

19. 1. Created after Jan. 1 - 1978 - protected for author's life plus 70 years 2. Created 'for hire' after Jan 1 - 1978 - protected for 95 years
2 dividing lines (limits) of the Copyright Act of 1978
2 types of strategic Alliances
3 types of programming platforms
3 types of Audience research and Analysis

20. 1. capture an existing audience 2. Reach the new audience
When is a work considered 'protected' by copyright?
2 approaches to radio programming strategy
3 elements of a profitable program
3 ways to use audience research data

21. 1. Geographical boundaries 2. Ranked by the size of population
3 business models
2 things that define a market
3 Qualitative approaches to Psychographic research data
3 ways Copyright law originated

22. VALs(Values - Attitudes - and Lifestyle) 1. Activities 2. Opinions 3. Interests 4. needs 5. Personality
5 VAL character4istics of psychographic research data
Market structure is known as the...
3 ways to use audience research data
4 types of market structures

23. 1. News 2. Sports 3. Children's programming 4. Public affairs programs
Demographic research
3 types of Audience research and Analysis
4 things most local programming consists of...
4 things basic cable service includes

24. 1. Technical aspects 2. Local-air staff or satellite distribution 3. Commercial density (how many commercials?)
4 characteristics of obtaining samples
3 business models
3 variables for Radio format
A market can be defined as:

25. 1. Representative of the whole 2. Random - exclusive 3. Generalizability 4. Systematic Error
5 VAL character4istics of psychographic research data
4 characteristics of obtaining samples
3 elements of a profitable program
3 Market ranks

26. 1. The product and 2. the geographic aspects of the market
2 things that define a market
3 management issues
The media market combines what two things?
Rating

27. Numbers over quality
4 things most local programming consists of...
Shara
5 criteria that identify a market structure:
Demographic research

28. 1. US Constitution - Article 1 - section 8 2. title 17 of the United States Code 3. The Copyright Act of 1976
4 things basic cable service includes
2 types of strategic Alliances
3 ways Copyright law originated
3 types of Audience research and Analysis

29. 1. Program and budget 2. Acquisition 3. Scheduling 4. Evaluation 5. Interpersonal
3 characteristics of demographic audience research data
4 sources of audience research data
3 management issues in programming
5 main tasks of the Program director

30. 1. Focus groups 2. Program testing 3. Call-out research
4 things basic cable service includes
When is a work NOT considered protected by copyright?
When is a work considered 'protected' by copyright?
3 Qualitative approaches to Psychographic research data

31. 1. Major market (1-50) 2. Medium market (51-100) 3. Small market (100+)
3 elements of a profitable program
3 Market ranks
3 business models
3 characteristics of demographic audience research data

32. 1. Mergers and acquisitions 2. Joint ownership 3. Joint ventures 4. Formal and informal cooperative ventures
9 placement and scheduling television programming strategies
4 differences of cable from TV
Shara
4 Strategic Alliance forms

33. 1. Premium services 2. Negotiate with individual cable networks 3. Pay each network a set fee per subscriber 4. The need for new and recycled programming
5 main tasks of the Program director
3 ways Copyright law originated
4 differences of cable from TV
3 Benefits of strategic alliances

34. 1. Sharing capital and costs 2. Access to new markets 3. Shareholder value
6 dayparts to television programming
4 Strategic Alliance forms
3 Benefits of strategic alliances
3 characteristics of demographic audience research data

35. 1. Already copyrighted material 2. In the public domain 3. common phrases and ideas 4. discoveries and inventions
2 dividing lines (limits) of the Copyright Act of 1978
3 management issues
When is a work NOT considered protected by copyright?
Psychographic research

36. An estimate of the number of people or households viewing or listening to a particular program - off all potential audience members
2 dividing lines (limits) of the Copyright Act of 1978
3 Market ranks
Rating
2 types of strategic Alliances

37. Combines demographic and psygraphic data with geological locations and clusters; 2. Is used frequently in advertising and marketing
Geo demographic research combines... and is used frequently in...
4 Strategic Alliance forms
3 characteristics of demographic audience research data
3 Benefits of strategic alliances

38. 1. Early morning (7-9 am) 2. Daytime (10am-4pm) 3. Prime time (7-11) 4. Late night (11:30 pm-1 am) 5. Overnight (1-7 am) 6. Weekend mornings and afternoons.
3 management issues in programming
4 Strategic Alliance forms
6 dayparts to television programming
Barriers to market entry

39. 1. Local broadcast channels 2. Public access 3. Educational and governmental programs (PEGs) 4. a limited number of cable networks
Rating
3 elements of a profitable program
4 things basic cable service includes
4 characteristics of obtaining samples

40. 1. National research services 2. Industry and trade associations 3. Professional consulting firms. Individualized and expensive 4. Local research departments
2 types of strategic Alliances
When is a work NOT considered protected by copyright?
2 results of Strategic Alliances
4 sources of audience research data

41. Number of players.
2 approaches to radio programming strategy
When is a work considered 'protected' by copyright?
3 management issues in programming
Market structure is known as the...

42. 1. Monopoly 2. Oligopoly 3. Monopolistic competition 4. Perfect competition
4 sources of audience research data
4 types of market structures
3 ways Copyright law originated
3 Market ranks

43. A place where consumers and sellers interact
Shara
2 results of Strategic Alliances
3 ways to use audience research data
A market can be defined as: