Test your basic knowledge |

Broadcast Management

Instructions:
  • Answer 43 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. 1. Intra-industry (eg - consolidation of the radio) 2. Inter-industry (eg - consolidation of AOL/Time Warner)






2. 1. Concentration of buyers and sellers in the market 2. Differentiation among products 3. Barriers to entry for new competitors 4. Cost structures 5. Vertical integration






3. 1. Mergers and acquisitions 2. Joint ownership 3. Joint ventures 4. Formal and informal cooperative ventures






4. 1. America is growing older 2. Ethnic change (more Latinos) 3. Information systems permeate






5. 1. Early morning (7-9 am) 2. Daytime (10am-4pm) 3. Prime time (7-11) 4. Late night (11:30 pm-1 am) 5. Overnight (1-7 am) 6. Weekend mornings and afternoons.






6. An estimate of the number of people or households viewing or listening to a particular program based no the actual number of viewers or listeners at a given time. (Shown as a larger percentage)






7. 1. Demographic research 2. Psychographic research 3. Geo demographic research






8. 1. Rising costs 2. Regulatory concerns 3. Utilization of the internet






9. Numbers over quality






10. 1. Estimates the numbers of viewers and listeners 2. Variety of categories 3. Time periods (or dayparts)






11. 1. Multicasting 2. Subscription 3. E-commerce






12. 1. Program and budget 2. Acquisition 3. Scheduling 4. Evaluation 5. Interpersonal






13. An estimate of the number of people or households viewing or listening to a particular program - off all potential audience members






14. 1. US Constitution - Article 1 - section 8 2. title 17 of the United States Code 3. The Copyright Act of 1976






15. 1. a well-defined target audience 2. High quality proramming 3. High technical (Statistics)






16. Lifestyle patterns






17. 1. National research services 2. Industry and trade associations 3. Professional consulting firms. Individualized and expensive 4. Local research departments






18. Number of players.






19. 1. The product and 2. the geographic aspects of the market






20. Zip code - specific area






21. 1. Focus groups 2. Program testing 3. Call-out research






22. 1. Identify its strengths and weaknesses 2. Understand ratings terminology 3. Interpreting the data






23. 1. Capital investment a. Equipment b. Personnel c. Programming 2. Regulatory policy






24. 1. Local broadcast channels 2. Public access 3. Educational and governmental programs (PEGs) 4. a limited number of cable networks






25. 1. Premium services 2. Negotiate with individual cable networks 3. Pay each network a set fee per subscriber 4. The need for new and recycled programming






26. 1. Concentration of ownership 2. Less free exchange of ideas






27. 1. capture an existing audience 2. Reach the new audience






28. Combines demographic and psygraphic data with geological locations and clusters; 2. Is used frequently in advertising and marketing






29. 1. Lead-in (best - strongest - most popular program - first!) 2. Hammocking (weaker program - in between two stronger programs) 3. Tent-poling (strong show in middle off two weaker) 4. Counter-programming (go for next largest audience) 5. Stunting (d






30. VALs(Values - Attitudes - and Lifestyle) 1. Activities 2. Opinions 3. Interests 4. needs 5. Personality






31. 1. Major market (1-50) 2. Medium market (51-100) 3. Small market (100+)






32. 1. News 2. Sports 3. Children's programming 4. Public affairs programs






33. 1. Already copyrighted material 2. In the public domain 3. common phrases and ideas 4. discoveries and inventions






34. 1. Personnel 2. Fragmentation 3. Creating enterprise value






35. 1. Representative of the whole 2. Random - exclusive 3. Generalizability 4. Systematic Error






36. 1. Monopoly 2. Oligopoly 3. Monopolistic competition 4. Perfect competition






37. When an ORIGINAL work is FIXED in any FORM


38. 1. Terrestrial broadcasting 2. Cable 3. Wireless internet






39. 1. Technical aspects 2. Local-air staff or satellite distribution 3. Commercial density (how many commercials?)






40. 1. Geographical boundaries 2. Ranked by the size of population






41. 1. Sharing capital and costs 2. Access to new markets 3. Shareholder value






42. A place where consumers and sellers interact






43. 1. Created after Jan. 1 - 1978 - protected for author's life plus 70 years 2. Created 'for hire' after Jan 1 - 1978 - protected for 95 years