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Broadcast Management

Instructions:
  • Answer 43 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Lifestyle patterns






2. 1. America is growing older 2. Ethnic change (more Latinos) 3. Information systems permeate






3. 1. US Constitution - Article 1 - section 8 2. title 17 of the United States Code 3. The Copyright Act of 1976






4. VALs(Values - Attitudes - and Lifestyle) 1. Activities 2. Opinions 3. Interests 4. needs 5. Personality






5. 1. Mergers and acquisitions 2. Joint ownership 3. Joint ventures 4. Formal and informal cooperative ventures






6. 1. Rising costs 2. Regulatory concerns 3. Utilization of the internet






7. 1. Local broadcast channels 2. Public access 3. Educational and governmental programs (PEGs) 4. a limited number of cable networks






8. 1. Already copyrighted material 2. In the public domain 3. common phrases and ideas 4. discoveries and inventions






9. An estimate of the number of people or households viewing or listening to a particular program - off all potential audience members






10. 1. Representative of the whole 2. Random - exclusive 3. Generalizability 4. Systematic Error






11. 1. Geographical boundaries 2. Ranked by the size of population






12. When an ORIGINAL work is FIXED in any FORM


13. 1. Demographic research 2. Psychographic research 3. Geo demographic research






14. 1. Estimates the numbers of viewers and listeners 2. Variety of categories 3. Time periods (or dayparts)






15. 1. News 2. Sports 3. Children's programming 4. Public affairs programs






16. 1. National research services 2. Industry and trade associations 3. Professional consulting firms. Individualized and expensive 4. Local research departments






17. 1. The product and 2. the geographic aspects of the market






18. 1. Identify its strengths and weaknesses 2. Understand ratings terminology 3. Interpreting the data






19. 1. capture an existing audience 2. Reach the new audience






20. 1. Intra-industry (eg - consolidation of the radio) 2. Inter-industry (eg - consolidation of AOL/Time Warner)






21. An estimate of the number of people or households viewing or listening to a particular program based no the actual number of viewers or listeners at a given time. (Shown as a larger percentage)






22. 1. Created after Jan. 1 - 1978 - protected for author's life plus 70 years 2. Created 'for hire' after Jan 1 - 1978 - protected for 95 years






23. A place where consumers and sellers interact






24. 1. Technical aspects 2. Local-air staff or satellite distribution 3. Commercial density (how many commercials?)






25. 1. Multicasting 2. Subscription 3. E-commerce






26. Numbers over quality






27. Number of players.






28. 1. Terrestrial broadcasting 2. Cable 3. Wireless internet






29. 1. Sharing capital and costs 2. Access to new markets 3. Shareholder value






30. 1. Premium services 2. Negotiate with individual cable networks 3. Pay each network a set fee per subscriber 4. The need for new and recycled programming






31. 1. Early morning (7-9 am) 2. Daytime (10am-4pm) 3. Prime time (7-11) 4. Late night (11:30 pm-1 am) 5. Overnight (1-7 am) 6. Weekend mornings and afternoons.






32. Combines demographic and psygraphic data with geological locations and clusters; 2. Is used frequently in advertising and marketing






33. 1. Program and budget 2. Acquisition 3. Scheduling 4. Evaluation 5. Interpersonal






34. 1. a well-defined target audience 2. High quality proramming 3. High technical (Statistics)






35. 1. Focus groups 2. Program testing 3. Call-out research






36. 1. Lead-in (best - strongest - most popular program - first!) 2. Hammocking (weaker program - in between two stronger programs) 3. Tent-poling (strong show in middle off two weaker) 4. Counter-programming (go for next largest audience) 5. Stunting (d






37. Zip code - specific area






38. 1. Personnel 2. Fragmentation 3. Creating enterprise value






39. 1. Concentration of buyers and sellers in the market 2. Differentiation among products 3. Barriers to entry for new competitors 4. Cost structures 5. Vertical integration






40. 1. Concentration of ownership 2. Less free exchange of ideas






41. 1. Capital investment a. Equipment b. Personnel c. Programming 2. Regulatory policy






42. 1. Major market (1-50) 2. Medium market (51-100) 3. Small market (100+)






43. 1. Monopoly 2. Oligopoly 3. Monopolistic competition 4. Perfect competition