SUBJECTS
|
BROWSE
|
CAREER CENTER
|
POPULAR
|
JOIN
|
LOGIN
Business Skills
|
Soft Skills
|
Basic Literacy
|
Certifications
About
|
Help
|
Privacy
|
Terms
|
Email
Search
Test your basic knowledge |
Broadcast Management
Start Test
Study First
Subjects
:
business-skills
,
industries
Instructions:
Answer 43 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. 1. Technical aspects 2. Local-air staff or satellite distribution 3. Commercial density (how many commercials?)
5 criteria that identify a market structure:
4 things most local programming consists of...
3 elements of a profitable program
3 variables for Radio format
2. 1. Capital investment a. Equipment b. Personnel c. Programming 2. Regulatory policy
4 things basic cable service includes
Barriers to market entry
4 types of market structures
3 Qualitative approaches to Psychographic research data
3. 1. Geographical boundaries 2. Ranked by the size of population
Geo demographic research combines... and is used frequently in...
2 things that define a market
2 types of strategic Alliances
3 variables for Radio format
4. 1. America is growing older 2. Ethnic change (more Latinos) 3. Information systems permeate
3 characteristics of demographic audience research data
4 differences of cable from TV
3 Social forces to market change
3 management issues in programming
5. Zip code - specific area
Geo demographic research
4 things most local programming consists of...
3 elements of a profitable program
4 Strategic Alliance forms
6. 1. Program and budget 2. Acquisition 3. Scheduling 4. Evaluation 5. Interpersonal
3 variables for Radio format
5 main tasks of the Program director
The media market combines what two things?
9 placement and scheduling television programming strategies
7. 1. Mergers and acquisitions 2. Joint ownership 3. Joint ventures 4. Formal and informal cooperative ventures
4 Strategic Alliance forms
Demographic research
Geo demographic research combines... and is used frequently in...
Market structure is known as the...
8. 1. Premium services 2. Negotiate with individual cable networks 3. Pay each network a set fee per subscriber 4. The need for new and recycled programming
3 types of programming platforms
3 business models
4 things basic cable service includes
4 differences of cable from TV
9. 1. Demographic research 2. Psychographic research 3. Geo demographic research
3 types of Audience research and Analysis
5 main tasks of the Program director
2 results of Strategic Alliances
4 things most local programming consists of...
10. An estimate of the number of people or households viewing or listening to a particular program - off all potential audience members
4 characteristics of obtaining samples
Rating
4 sources of audience research data
2 dividing lines (limits) of the Copyright Act of 1978
11. 1. National research services 2. Industry and trade associations 3. Professional consulting firms. Individualized and expensive 4. Local research departments
When is a work considered 'protected' by copyright?
4 things basic cable service includes
4 sources of audience research data
4 types of market structures
12. 1. Already copyrighted material 2. In the public domain 3. common phrases and ideas 4. discoveries and inventions
When is a work NOT considered protected by copyright?
4 differences of cable from TV
3 Market ranks
Rating
13. 1. Local broadcast channels 2. Public access 3. Educational and governmental programs (PEGs) 4. a limited number of cable networks
4 things basic cable service includes
The media market combines what two things?
5 criteria that identify a market structure:
Geo demographic research
14. 1. The product and 2. the geographic aspects of the market
3 characteristics of demographic audience research data
The media market combines what two things?
When is a work NOT considered protected by copyright?
5 criteria that identify a market structure:
15. 1. Estimates the numbers of viewers and listeners 2. Variety of categories 3. Time periods (or dayparts)
3 types of programming platforms
A market can be defined as:
2 types of strategic Alliances
3 characteristics of demographic audience research data
16. Number of players.
Market structure is known as the...
3 ways Copyright law originated
Shara
Geo demographic research
17. 1. Intra-industry (eg - consolidation of the radio) 2. Inter-industry (eg - consolidation of AOL/Time Warner)
3 types of programming platforms
2 types of strategic Alliances
3 Qualitative approaches to Psychographic research data
4 things most local programming consists of...
18. 1. Monopoly 2. Oligopoly 3. Monopolistic competition 4. Perfect competition
3 elements of a profitable program
4 types of market structures
5 criteria that identify a market structure:
4 Strategic Alliance forms
19. 1. capture an existing audience 2. Reach the new audience
2 approaches to radio programming strategy
3 variables for Radio format
Shara
5 criteria that identify a market structure:
20. 1. Terrestrial broadcasting 2. Cable 3. Wireless internet
3 elements of a profitable program
3 Qualitative approaches to Psychographic research data
3 types of programming platforms
5 main tasks of the Program director
21. 1. Created after Jan. 1 - 1978 - protected for author's life plus 70 years 2. Created 'for hire' after Jan 1 - 1978 - protected for 95 years
9 placement and scheduling television programming strategies
3 business models
2 dividing lines (limits) of the Copyright Act of 1978
4 things most local programming consists of...
22. A place where consumers and sellers interact
2 things that define a market
3 Benefits of strategic alliances
3 management issues in programming
A market can be defined as:
23. 1. News 2. Sports 3. Children's programming 4. Public affairs programs
3 ways to use audience research data
2 approaches to radio programming strategy
4 things most local programming consists of...
4 types of market structures
24. 1. Early morning (7-9 am) 2. Daytime (10am-4pm) 3. Prime time (7-11) 4. Late night (11:30 pm-1 am) 5. Overnight (1-7 am) 6. Weekend mornings and afternoons.
3 Social forces to market change
6 dayparts to television programming
2 types of strategic Alliances
3 ways Copyright law originated
25. 1. Personnel 2. Fragmentation 3. Creating enterprise value
4 sources of audience research data
3 management issues
5 VAL character4istics of psychographic research data
Shara
26. 1. Representative of the whole 2. Random - exclusive 3. Generalizability 4. Systematic Error
2 approaches to radio programming strategy
4 things most local programming consists of...
4 characteristics of obtaining samples
5 criteria that identify a market structure:
27. 1. Focus groups 2. Program testing 3. Call-out research
2 types of strategic Alliances
4 sources of audience research data
3 Qualitative approaches to Psychographic research data
When is a work NOT considered protected by copyright?
28. 1. Concentration of buyers and sellers in the market 2. Differentiation among products 3. Barriers to entry for new competitors 4. Cost structures 5. Vertical integration
3 Social forces to market change
5 criteria that identify a market structure:
Demographic research
3 Qualitative approaches to Psychographic research data
29. 1. Rising costs 2. Regulatory concerns 3. Utilization of the internet
When is a work NOT considered protected by copyright?
3 management issues in programming
4 things most local programming consists of...
Demographic research
30. 1. Concentration of ownership 2. Less free exchange of ideas
Shara
Rating
When is a work considered 'protected' by copyright?
2 results of Strategic Alliances
31. 1. a well-defined target audience 2. High quality proramming 3. High technical (Statistics)
3 types of programming platforms
3 management issues in programming
Geo demographic research
3 elements of a profitable program
32. Lifestyle patterns
3 elements of a profitable program
3 management issues in programming
3 characteristics of demographic audience research data
Psychographic research
33. When an ORIGINAL work is FIXED in any FORM
Warning
: Invalid argument supplied for foreach() in
/var/www/html/basicversity.com/show_quiz.php
on line
183
34. VALs(Values - Attitudes - and Lifestyle) 1. Activities 2. Opinions 3. Interests 4. needs 5. Personality
3 variables for Radio format
3 Market ranks
5 VAL character4istics of psychographic research data
Geo demographic research combines... and is used frequently in...
35. 1. Identify its strengths and weaknesses 2. Understand ratings terminology 3. Interpreting the data
3 Benefits of strategic alliances
2 results of Strategic Alliances
3 ways to use audience research data
3 types of Audience research and Analysis
36. 1. Sharing capital and costs 2. Access to new markets 3. Shareholder value
3 variables for Radio format
3 Qualitative approaches to Psychographic research data
3 Benefits of strategic alliances
3 management issues
37. Combines demographic and psygraphic data with geological locations and clusters; 2. Is used frequently in advertising and marketing
3 elements of a profitable program
3 types of Audience research and Analysis
Geo demographic research combines... and is used frequently in...
3 management issues in programming
38. 1. US Constitution - Article 1 - section 8 2. title 17 of the United States Code 3. The Copyright Act of 1976
3 ways Copyright law originated
3 types of Audience research and Analysis
9 placement and scheduling television programming strategies
2 dividing lines (limits) of the Copyright Act of 1978
39. 1. Lead-in (best - strongest - most popular program - first!) 2. Hammocking (weaker program - in between two stronger programs) 3. Tent-poling (strong show in middle off two weaker) 4. Counter-programming (go for next largest audience) 5. Stunting (d
4 things most local programming consists of...
3 business models
9 placement and scheduling television programming strategies
3 Qualitative approaches to Psychographic research data
40. Numbers over quality
Demographic research
Barriers to market entry
3 Qualitative approaches to Psychographic research data
3 Benefits of strategic alliances
41. An estimate of the number of people or households viewing or listening to a particular program based no the actual number of viewers or listeners at a given time. (Shown as a larger percentage)
Shara
When is a work NOT considered protected by copyright?
3 ways Copyright law originated
When is a work considered 'protected' by copyright?
42. 1. Multicasting 2. Subscription 3. E-commerce
4 types of market structures
3 business models
Barriers to market entry
The media market combines what two things?
43. 1. Major market (1-50) 2. Medium market (51-100) 3. Small market (100+)
The media market combines what two things?
3 Market ranks
4 differences of cable from TV
2 approaches to radio programming strategy