Test your basic knowledge |

Broadcast Management

Instructions:
  • Answer 43 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. 1. America is growing older 2. Ethnic change (more Latinos) 3. Information systems permeate






2. 1. Personnel 2. Fragmentation 3. Creating enterprise value






3. Number of players.






4. 1. Mergers and acquisitions 2. Joint ownership 3. Joint ventures 4. Formal and informal cooperative ventures






5. 1. Sharing capital and costs 2. Access to new markets 3. Shareholder value






6. 1. Geographical boundaries 2. Ranked by the size of population






7. Combines demographic and psygraphic data with geological locations and clusters; 2. Is used frequently in advertising and marketing






8. 1. Estimates the numbers of viewers and listeners 2. Variety of categories 3. Time periods (or dayparts)






9. 1. Focus groups 2. Program testing 3. Call-out research






10. 1. National research services 2. Industry and trade associations 3. Professional consulting firms. Individualized and expensive 4. Local research departments






11. 1. Intra-industry (eg - consolidation of the radio) 2. Inter-industry (eg - consolidation of AOL/Time Warner)






12. 1. News 2. Sports 3. Children's programming 4. Public affairs programs






13. Zip code - specific area






14. 1. Early morning (7-9 am) 2. Daytime (10am-4pm) 3. Prime time (7-11) 4. Late night (11:30 pm-1 am) 5. Overnight (1-7 am) 6. Weekend mornings and afternoons.






15. 1. Monopoly 2. Oligopoly 3. Monopolistic competition 4. Perfect competition






16. 1. Representative of the whole 2. Random - exclusive 3. Generalizability 4. Systematic Error






17. Numbers over quality






18. 1. Lead-in (best - strongest - most popular program - first!) 2. Hammocking (weaker program - in between two stronger programs) 3. Tent-poling (strong show in middle off two weaker) 4. Counter-programming (go for next largest audience) 5. Stunting (d






19. An estimate of the number of people or households viewing or listening to a particular program based no the actual number of viewers or listeners at a given time. (Shown as a larger percentage)






20. 1. Premium services 2. Negotiate with individual cable networks 3. Pay each network a set fee per subscriber 4. The need for new and recycled programming






21. 1. Local broadcast channels 2. Public access 3. Educational and governmental programs (PEGs) 4. a limited number of cable networks






22. Lifestyle patterns






23. 1. Created after Jan. 1 - 1978 - protected for author's life plus 70 years 2. Created 'for hire' after Jan 1 - 1978 - protected for 95 years






24. 1. Capital investment a. Equipment b. Personnel c. Programming 2. Regulatory policy






25. 1. Terrestrial broadcasting 2. Cable 3. Wireless internet






26. 1. Concentration of ownership 2. Less free exchange of ideas






27. 1. The product and 2. the geographic aspects of the market






28. 1. Technical aspects 2. Local-air staff or satellite distribution 3. Commercial density (how many commercials?)






29. When an ORIGINAL work is FIXED in any FORM


30. 1. Identify its strengths and weaknesses 2. Understand ratings terminology 3. Interpreting the data






31. 1. Program and budget 2. Acquisition 3. Scheduling 4. Evaluation 5. Interpersonal






32. 1. Demographic research 2. Psychographic research 3. Geo demographic research






33. 1. Rising costs 2. Regulatory concerns 3. Utilization of the internet






34. 1. US Constitution - Article 1 - section 8 2. title 17 of the United States Code 3. The Copyright Act of 1976






35. 1. Concentration of buyers and sellers in the market 2. Differentiation among products 3. Barriers to entry for new competitors 4. Cost structures 5. Vertical integration






36. 1. Major market (1-50) 2. Medium market (51-100) 3. Small market (100+)






37. 1. a well-defined target audience 2. High quality proramming 3. High technical (Statistics)






38. An estimate of the number of people or households viewing or listening to a particular program - off all potential audience members






39. 1. Multicasting 2. Subscription 3. E-commerce






40. 1. Already copyrighted material 2. In the public domain 3. common phrases and ideas 4. discoveries and inventions






41. VALs(Values - Attitudes - and Lifestyle) 1. Activities 2. Opinions 3. Interests 4. needs 5. Personality






42. A place where consumers and sellers interact






43. 1. capture an existing audience 2. Reach the new audience