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Broadcast Management

Instructions:
  • Answer 43 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. 1. Already copyrighted material 2. In the public domain 3. common phrases and ideas 4. discoveries and inventions






2. 1. Multicasting 2. Subscription 3. E-commerce






3. 1. Local broadcast channels 2. Public access 3. Educational and governmental programs (PEGs) 4. a limited number of cable networks






4. 1. a well-defined target audience 2. High quality proramming 3. High technical (Statistics)






5. 1. Mergers and acquisitions 2. Joint ownership 3. Joint ventures 4. Formal and informal cooperative ventures






6. When an ORIGINAL work is FIXED in any FORM


7. 1. Capital investment a. Equipment b. Personnel c. Programming 2. Regulatory policy






8. Combines demographic and psygraphic data with geological locations and clusters; 2. Is used frequently in advertising and marketing






9. 1. Early morning (7-9 am) 2. Daytime (10am-4pm) 3. Prime time (7-11) 4. Late night (11:30 pm-1 am) 5. Overnight (1-7 am) 6. Weekend mornings and afternoons.






10. An estimate of the number of people or households viewing or listening to a particular program based no the actual number of viewers or listeners at a given time. (Shown as a larger percentage)






11. 1. News 2. Sports 3. Children's programming 4. Public affairs programs






12. 1. Major market (1-50) 2. Medium market (51-100) 3. Small market (100+)






13. Numbers over quality






14. 1. Intra-industry (eg - consolidation of the radio) 2. Inter-industry (eg - consolidation of AOL/Time Warner)






15. 1. National research services 2. Industry and trade associations 3. Professional consulting firms. Individualized and expensive 4. Local research departments






16. 1. Estimates the numbers of viewers and listeners 2. Variety of categories 3. Time periods (or dayparts)






17. 1. Identify its strengths and weaknesses 2. Understand ratings terminology 3. Interpreting the data






18. 1. Focus groups 2. Program testing 3. Call-out research






19. 1. Concentration of ownership 2. Less free exchange of ideas






20. 1. Geographical boundaries 2. Ranked by the size of population






21. 1. Sharing capital and costs 2. Access to new markets 3. Shareholder value






22. 1. US Constitution - Article 1 - section 8 2. title 17 of the United States Code 3. The Copyright Act of 1976






23. 1. Representative of the whole 2. Random - exclusive 3. Generalizability 4. Systematic Error






24. 1. Lead-in (best - strongest - most popular program - first!) 2. Hammocking (weaker program - in between two stronger programs) 3. Tent-poling (strong show in middle off two weaker) 4. Counter-programming (go for next largest audience) 5. Stunting (d






25. 1. Personnel 2. Fragmentation 3. Creating enterprise value






26. 1. Program and budget 2. Acquisition 3. Scheduling 4. Evaluation 5. Interpersonal






27. 1. Concentration of buyers and sellers in the market 2. Differentiation among products 3. Barriers to entry for new competitors 4. Cost structures 5. Vertical integration






28. 1. The product and 2. the geographic aspects of the market






29. VALs(Values - Attitudes - and Lifestyle) 1. Activities 2. Opinions 3. Interests 4. needs 5. Personality






30. 1. America is growing older 2. Ethnic change (more Latinos) 3. Information systems permeate






31. Zip code - specific area






32. 1. capture an existing audience 2. Reach the new audience






33. Lifestyle patterns






34. A place where consumers and sellers interact






35. 1. Created after Jan. 1 - 1978 - protected for author's life plus 70 years 2. Created 'for hire' after Jan 1 - 1978 - protected for 95 years






36. 1. Premium services 2. Negotiate with individual cable networks 3. Pay each network a set fee per subscriber 4. The need for new and recycled programming






37. 1. Monopoly 2. Oligopoly 3. Monopolistic competition 4. Perfect competition






38. An estimate of the number of people or households viewing or listening to a particular program - off all potential audience members






39. 1. Technical aspects 2. Local-air staff or satellite distribution 3. Commercial density (how many commercials?)






40. 1. Rising costs 2. Regulatory concerns 3. Utilization of the internet






41. Number of players.






42. 1. Terrestrial broadcasting 2. Cable 3. Wireless internet






43. 1. Demographic research 2. Psychographic research 3. Geo demographic research