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Broadcast Management

Instructions:
  • Answer 43 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. 1. America is growing older 2. Ethnic change (more Latinos) 3. Information systems permeate






2. 1. Already copyrighted material 2. In the public domain 3. common phrases and ideas 4. discoveries and inventions






3. 1. Geographical boundaries 2. Ranked by the size of population






4. Zip code - specific area






5. 1. Rising costs 2. Regulatory concerns 3. Utilization of the internet






6. A place where consumers and sellers interact






7. 1. Representative of the whole 2. Random - exclusive 3. Generalizability 4. Systematic Error






8. An estimate of the number of people or households viewing or listening to a particular program - off all potential audience members






9. VALs(Values - Attitudes - and Lifestyle) 1. Activities 2. Opinions 3. Interests 4. needs 5. Personality






10. 1. Concentration of ownership 2. Less free exchange of ideas






11. 1. Local broadcast channels 2. Public access 3. Educational and governmental programs (PEGs) 4. a limited number of cable networks






12. 1. Capital investment a. Equipment b. Personnel c. Programming 2. Regulatory policy






13. Numbers over quality






14. 1. US Constitution - Article 1 - section 8 2. title 17 of the United States Code 3. The Copyright Act of 1976






15. 1. Monopoly 2. Oligopoly 3. Monopolistic competition 4. Perfect competition






16. 1. The product and 2. the geographic aspects of the market






17. When an ORIGINAL work is FIXED in any FORM


18. Number of players.






19. 1. capture an existing audience 2. Reach the new audience






20. 1. Intra-industry (eg - consolidation of the radio) 2. Inter-industry (eg - consolidation of AOL/Time Warner)






21. 1. Focus groups 2. Program testing 3. Call-out research






22. 1. National research services 2. Industry and trade associations 3. Professional consulting firms. Individualized and expensive 4. Local research departments






23. 1. Program and budget 2. Acquisition 3. Scheduling 4. Evaluation 5. Interpersonal






24. 1. Sharing capital and costs 2. Access to new markets 3. Shareholder value






25. Combines demographic and psygraphic data with geological locations and clusters; 2. Is used frequently in advertising and marketing






26. 1. Premium services 2. Negotiate with individual cable networks 3. Pay each network a set fee per subscriber 4. The need for new and recycled programming






27. 1. Multicasting 2. Subscription 3. E-commerce






28. 1. Early morning (7-9 am) 2. Daytime (10am-4pm) 3. Prime time (7-11) 4. Late night (11:30 pm-1 am) 5. Overnight (1-7 am) 6. Weekend mornings and afternoons.






29. 1. Demographic research 2. Psychographic research 3. Geo demographic research






30. 1. Terrestrial broadcasting 2. Cable 3. Wireless internet






31. 1. Technical aspects 2. Local-air staff or satellite distribution 3. Commercial density (how many commercials?)






32. 1. a well-defined target audience 2. High quality proramming 3. High technical (Statistics)






33. 1. Concentration of buyers and sellers in the market 2. Differentiation among products 3. Barriers to entry for new competitors 4. Cost structures 5. Vertical integration






34. 1. Identify its strengths and weaknesses 2. Understand ratings terminology 3. Interpreting the data






35. An estimate of the number of people or households viewing or listening to a particular program based no the actual number of viewers or listeners at a given time. (Shown as a larger percentage)






36. 1. Personnel 2. Fragmentation 3. Creating enterprise value






37. Lifestyle patterns






38. 1. Created after Jan. 1 - 1978 - protected for author's life plus 70 years 2. Created 'for hire' after Jan 1 - 1978 - protected for 95 years






39. 1. Estimates the numbers of viewers and listeners 2. Variety of categories 3. Time periods (or dayparts)






40. 1. Mergers and acquisitions 2. Joint ownership 3. Joint ventures 4. Formal and informal cooperative ventures






41. 1. Lead-in (best - strongest - most popular program - first!) 2. Hammocking (weaker program - in between two stronger programs) 3. Tent-poling (strong show in middle off two weaker) 4. Counter-programming (go for next largest audience) 5. Stunting (d






42. 1. Major market (1-50) 2. Medium market (51-100) 3. Small market (100+)






43. 1. News 2. Sports 3. Children's programming 4. Public affairs programs