Test your basic knowledge |

Broadcast Management

Instructions:
  • Answer 43 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. 1. Intra-industry (eg - consolidation of the radio) 2. Inter-industry (eg - consolidation of AOL/Time Warner)






2. 1. Already copyrighted material 2. In the public domain 3. common phrases and ideas 4. discoveries and inventions






3. 1. Technical aspects 2. Local-air staff or satellite distribution 3. Commercial density (how many commercials?)






4. 1. Geographical boundaries 2. Ranked by the size of population






5. 1. Focus groups 2. Program testing 3. Call-out research






6. When an ORIGINAL work is FIXED in any FORM


7. Combines demographic and psygraphic data with geological locations and clusters; 2. Is used frequently in advertising and marketing






8. 1. Estimates the numbers of viewers and listeners 2. Variety of categories 3. Time periods (or dayparts)






9. 1. Early morning (7-9 am) 2. Daytime (10am-4pm) 3. Prime time (7-11) 4. Late night (11:30 pm-1 am) 5. Overnight (1-7 am) 6. Weekend mornings and afternoons.






10. 1. Representative of the whole 2. Random - exclusive 3. Generalizability 4. Systematic Error






11. 1. Monopoly 2. Oligopoly 3. Monopolistic competition 4. Perfect competition






12. 1. The product and 2. the geographic aspects of the market






13. 1. Premium services 2. Negotiate with individual cable networks 3. Pay each network a set fee per subscriber 4. The need for new and recycled programming






14. 1. Rising costs 2. Regulatory concerns 3. Utilization of the internet






15. Number of players.






16. 1. Concentration of ownership 2. Less free exchange of ideas






17. Numbers over quality






18. 1. National research services 2. Industry and trade associations 3. Professional consulting firms. Individualized and expensive 4. Local research departments






19. 1. Concentration of buyers and sellers in the market 2. Differentiation among products 3. Barriers to entry for new competitors 4. Cost structures 5. Vertical integration






20. 1. Terrestrial broadcasting 2. Cable 3. Wireless internet






21. 1. Major market (1-50) 2. Medium market (51-100) 3. Small market (100+)






22. VALs(Values - Attitudes - and Lifestyle) 1. Activities 2. Opinions 3. Interests 4. needs 5. Personality






23. 1. Demographic research 2. Psychographic research 3. Geo demographic research






24. 1. Capital investment a. Equipment b. Personnel c. Programming 2. Regulatory policy






25. An estimate of the number of people or households viewing or listening to a particular program - off all potential audience members






26. An estimate of the number of people or households viewing or listening to a particular program based no the actual number of viewers or listeners at a given time. (Shown as a larger percentage)






27. 1. News 2. Sports 3. Children's programming 4. Public affairs programs






28. Lifestyle patterns






29. A place where consumers and sellers interact






30. 1. Created after Jan. 1 - 1978 - protected for author's life plus 70 years 2. Created 'for hire' after Jan 1 - 1978 - protected for 95 years






31. 1. Mergers and acquisitions 2. Joint ownership 3. Joint ventures 4. Formal and informal cooperative ventures






32. 1. Identify its strengths and weaknesses 2. Understand ratings terminology 3. Interpreting the data






33. 1. Multicasting 2. Subscription 3. E-commerce






34. Zip code - specific area






35. 1. Local broadcast channels 2. Public access 3. Educational and governmental programs (PEGs) 4. a limited number of cable networks






36. 1. Lead-in (best - strongest - most popular program - first!) 2. Hammocking (weaker program - in between two stronger programs) 3. Tent-poling (strong show in middle off two weaker) 4. Counter-programming (go for next largest audience) 5. Stunting (d






37. 1. Personnel 2. Fragmentation 3. Creating enterprise value






38. 1. a well-defined target audience 2. High quality proramming 3. High technical (Statistics)






39. 1. Sharing capital and costs 2. Access to new markets 3. Shareholder value






40. 1. Program and budget 2. Acquisition 3. Scheduling 4. Evaluation 5. Interpersonal






41. 1. US Constitution - Article 1 - section 8 2. title 17 of the United States Code 3. The Copyright Act of 1976






42. 1. America is growing older 2. Ethnic change (more Latinos) 3. Information systems permeate






43. 1. capture an existing audience 2. Reach the new audience