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Broadcast Management

Instructions:
  • Answer 43 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Lifestyle patterns






2. 1. Major market (1-50) 2. Medium market (51-100) 3. Small market (100+)






3. 1. Multicasting 2. Subscription 3. E-commerce






4. Numbers over quality






5. VALs(Values - Attitudes - and Lifestyle) 1. Activities 2. Opinions 3. Interests 4. needs 5. Personality






6. 1. Demographic research 2. Psychographic research 3. Geo demographic research






7. Number of players.






8. 1. Monopoly 2. Oligopoly 3. Monopolistic competition 4. Perfect competition






9. A place where consumers and sellers interact






10. 1. Rising costs 2. Regulatory concerns 3. Utilization of the internet






11. 1. Already copyrighted material 2. In the public domain 3. common phrases and ideas 4. discoveries and inventions






12. 1. Early morning (7-9 am) 2. Daytime (10am-4pm) 3. Prime time (7-11) 4. Late night (11:30 pm-1 am) 5. Overnight (1-7 am) 6. Weekend mornings and afternoons.






13. 1. Capital investment a. Equipment b. Personnel c. Programming 2. Regulatory policy






14. 1. National research services 2. Industry and trade associations 3. Professional consulting firms. Individualized and expensive 4. Local research departments






15. An estimate of the number of people or households viewing or listening to a particular program based no the actual number of viewers or listeners at a given time. (Shown as a larger percentage)






16. 1. News 2. Sports 3. Children's programming 4. Public affairs programs






17. 1. Technical aspects 2. Local-air staff or satellite distribution 3. Commercial density (how many commercials?)






18. 1. Sharing capital and costs 2. Access to new markets 3. Shareholder value






19. 1. Created after Jan. 1 - 1978 - protected for author's life plus 70 years 2. Created 'for hire' after Jan 1 - 1978 - protected for 95 years






20. 1. Focus groups 2. Program testing 3. Call-out research






21. 1. Estimates the numbers of viewers and listeners 2. Variety of categories 3. Time periods (or dayparts)






22. 1. Lead-in (best - strongest - most popular program - first!) 2. Hammocking (weaker program - in between two stronger programs) 3. Tent-poling (strong show in middle off two weaker) 4. Counter-programming (go for next largest audience) 5. Stunting (d






23. 1. The product and 2. the geographic aspects of the market






24. 1. Program and budget 2. Acquisition 3. Scheduling 4. Evaluation 5. Interpersonal






25. When an ORIGINAL work is FIXED in any FORM


26. Combines demographic and psygraphic data with geological locations and clusters; 2. Is used frequently in advertising and marketing






27. 1. Premium services 2. Negotiate with individual cable networks 3. Pay each network a set fee per subscriber 4. The need for new and recycled programming






28. 1. Representative of the whole 2. Random - exclusive 3. Generalizability 4. Systematic Error






29. 1. Intra-industry (eg - consolidation of the radio) 2. Inter-industry (eg - consolidation of AOL/Time Warner)






30. An estimate of the number of people or households viewing or listening to a particular program - off all potential audience members






31. 1. Geographical boundaries 2. Ranked by the size of population






32. 1. Concentration of buyers and sellers in the market 2. Differentiation among products 3. Barriers to entry for new competitors 4. Cost structures 5. Vertical integration






33. 1. US Constitution - Article 1 - section 8 2. title 17 of the United States Code 3. The Copyright Act of 1976






34. 1. capture an existing audience 2. Reach the new audience






35. 1. Concentration of ownership 2. Less free exchange of ideas






36. 1. Mergers and acquisitions 2. Joint ownership 3. Joint ventures 4. Formal and informal cooperative ventures






37. 1. a well-defined target audience 2. High quality proramming 3. High technical (Statistics)






38. 1. Local broadcast channels 2. Public access 3. Educational and governmental programs (PEGs) 4. a limited number of cable networks






39. 1. America is growing older 2. Ethnic change (more Latinos) 3. Information systems permeate






40. 1. Personnel 2. Fragmentation 3. Creating enterprise value






41. 1. Identify its strengths and weaknesses 2. Understand ratings terminology 3. Interpreting the data






42. Zip code - specific area






43. 1. Terrestrial broadcasting 2. Cable 3. Wireless internet