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Test your basic knowledge |
Broadcast Management
Start Test
Study First
Subjects
:
business-skills
,
industries
Instructions:
Answer 43 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. 1. Local broadcast channels 2. Public access 3. Educational and governmental programs (PEGs) 4. a limited number of cable networks
3 Market ranks
3 Benefits of strategic alliances
6 dayparts to television programming
4 things basic cable service includes
2. 1. Capital investment a. Equipment b. Personnel c. Programming 2. Regulatory policy
When is a work NOT considered protected by copyright?
Barriers to market entry
4 types of market structures
3 types of programming platforms
3. 1. Program and budget 2. Acquisition 3. Scheduling 4. Evaluation 5. Interpersonal
4 things basic cable service includes
5 main tasks of the Program director
3 management issues in programming
3 management issues
4. A place where consumers and sellers interact
3 variables for Radio format
3 Market ranks
A market can be defined as:
3 ways to use audience research data
5. An estimate of the number of people or households viewing or listening to a particular program based no the actual number of viewers or listeners at a given time. (Shown as a larger percentage)
2 types of strategic Alliances
Rating
Barriers to market entry
Shara
6. 1. US Constitution - Article 1 - section 8 2. title 17 of the United States Code 3. The Copyright Act of 1976
4 things basic cable service includes
The media market combines what two things?
Geo demographic research combines... and is used frequently in...
3 ways Copyright law originated
7. 1. Early morning (7-9 am) 2. Daytime (10am-4pm) 3. Prime time (7-11) 4. Late night (11:30 pm-1 am) 5. Overnight (1-7 am) 6. Weekend mornings and afternoons.
When is a work considered 'protected' by copyright?
Barriers to market entry
The media market combines what two things?
6 dayparts to television programming
8. An estimate of the number of people or households viewing or listening to a particular program - off all potential audience members
Geo demographic research combines... and is used frequently in...
4 Strategic Alliance forms
3 characteristics of demographic audience research data
Rating
9. 1. Already copyrighted material 2. In the public domain 3. common phrases and ideas 4. discoveries and inventions
When is a work NOT considered protected by copyright?
A market can be defined as:
2 things that define a market
3 Benefits of strategic alliances
10. 1. Lead-in (best - strongest - most popular program - first!) 2. Hammocking (weaker program - in between two stronger programs) 3. Tent-poling (strong show in middle off two weaker) 4. Counter-programming (go for next largest audience) 5. Stunting (d
Geo demographic research combines... and is used frequently in...
3 Social forces to market change
2 things that define a market
9 placement and scheduling television programming strategies
11. 1. Intra-industry (eg - consolidation of the radio) 2. Inter-industry (eg - consolidation of AOL/Time Warner)
3 types of programming platforms
3 management issues in programming
2 types of strategic Alliances
5 main tasks of the Program director
12. 1. Sharing capital and costs 2. Access to new markets 3. Shareholder value
Geo demographic research combines... and is used frequently in...
Psychographic research
3 Benefits of strategic alliances
3 Qualitative approaches to Psychographic research data
13. 1. The product and 2. the geographic aspects of the market
The media market combines what two things?
Rating
2 approaches to radio programming strategy
3 variables for Radio format
14. 1. Personnel 2. Fragmentation 3. Creating enterprise value
3 management issues
3 ways Copyright law originated
3 types of Audience research and Analysis
9 placement and scheduling television programming strategies
15. 1. Major market (1-50) 2. Medium market (51-100) 3. Small market (100+)
2 types of strategic Alliances
3 characteristics of demographic audience research data
4 Strategic Alliance forms
3 Market ranks
16. 1. Focus groups 2. Program testing 3. Call-out research
2 dividing lines (limits) of the Copyright Act of 1978
3 management issues in programming
3 Qualitative approaches to Psychographic research data
4 sources of audience research data
17. 1. America is growing older 2. Ethnic change (more Latinos) 3. Information systems permeate
4 things basic cable service includes
3 Social forces to market change
Market structure is known as the...
3 Benefits of strategic alliances
18. 1. Terrestrial broadcasting 2. Cable 3. Wireless internet
3 management issues
3 variables for Radio format
3 types of programming platforms
When is a work considered 'protected' by copyright?
19. 1. a well-defined target audience 2. High quality proramming 3. High technical (Statistics)
Demographic research
3 Market ranks
3 elements of a profitable program
4 differences of cable from TV
20. 1. Technical aspects 2. Local-air staff or satellite distribution 3. Commercial density (how many commercials?)
3 Market ranks
The media market combines what two things?
Shara
3 variables for Radio format
21. 1. Monopoly 2. Oligopoly 3. Monopolistic competition 4. Perfect competition
9 placement and scheduling television programming strategies
3 ways to use audience research data
4 types of market structures
3 types of programming platforms
22. 1. Demographic research 2. Psychographic research 3. Geo demographic research
3 types of Audience research and Analysis
3 management issues
3 business models
2 dividing lines (limits) of the Copyright Act of 1978
23. Zip code - specific area
Geo demographic research
3 Benefits of strategic alliances
Psychographic research
Market structure is known as the...
24. 1. Multicasting 2. Subscription 3. E-commerce
5 main tasks of the Program director
3 business models
When is a work NOT considered protected by copyright?
2 types of strategic Alliances
25. 1. Premium services 2. Negotiate with individual cable networks 3. Pay each network a set fee per subscriber 4. The need for new and recycled programming
5 main tasks of the Program director
4 differences of cable from TV
2 things that define a market
4 things basic cable service includes
26. 1. Created after Jan. 1 - 1978 - protected for author's life plus 70 years 2. Created 'for hire' after Jan 1 - 1978 - protected for 95 years
4 Strategic Alliance forms
Geo demographic research
3 elements of a profitable program
2 dividing lines (limits) of the Copyright Act of 1978
27. 1. Concentration of buyers and sellers in the market 2. Differentiation among products 3. Barriers to entry for new competitors 4. Cost structures 5. Vertical integration
4 sources of audience research data
3 management issues in programming
5 criteria that identify a market structure:
2 types of strategic Alliances
28. 1. Estimates the numbers of viewers and listeners 2. Variety of categories 3. Time periods (or dayparts)
3 management issues
3 Social forces to market change
4 Strategic Alliance forms
3 characteristics of demographic audience research data
29. Numbers over quality
2 approaches to radio programming strategy
Shara
Geo demographic research
Demographic research
30. 1. Identify its strengths and weaknesses 2. Understand ratings terminology 3. Interpreting the data
3 ways Copyright law originated
2 dividing lines (limits) of the Copyright Act of 1978
5 criteria that identify a market structure:
3 ways to use audience research data
31. VALs(Values - Attitudes - and Lifestyle) 1. Activities 2. Opinions 3. Interests 4. needs 5. Personality
5 criteria that identify a market structure:
3 characteristics of demographic audience research data
6 dayparts to television programming
5 VAL character4istics of psychographic research data
32. Number of players.
Market structure is known as the...
2 results of Strategic Alliances
6 dayparts to television programming
Geo demographic research
33. 1. Concentration of ownership 2. Less free exchange of ideas
2 types of strategic Alliances
2 results of Strategic Alliances
2 approaches to radio programming strategy
3 variables for Radio format
34. Lifestyle patterns
4 characteristics of obtaining samples
Psychographic research
Geo demographic research combines... and is used frequently in...
The media market combines what two things?
35. 1. National research services 2. Industry and trade associations 3. Professional consulting firms. Individualized and expensive 4. Local research departments
Barriers to market entry
6 dayparts to television programming
3 management issues in programming
4 sources of audience research data
36. 1. Geographical boundaries 2. Ranked by the size of population
4 sources of audience research data
2 things that define a market
3 Social forces to market change
3 types of Audience research and Analysis
37. 1. Mergers and acquisitions 2. Joint ownership 3. Joint ventures 4. Formal and informal cooperative ventures
4 Strategic Alliance forms
3 Market ranks
3 elements of a profitable program
3 ways Copyright law originated
38. 1. News 2. Sports 3. Children's programming 4. Public affairs programs
Geo demographic research
5 main tasks of the Program director
4 things most local programming consists of...
Shara
39. 1. Rising costs 2. Regulatory concerns 3. Utilization of the internet
Geo demographic research
When is a work considered 'protected' by copyright?
4 differences of cable from TV
3 management issues in programming
40. When an ORIGINAL work is FIXED in any FORM
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41. 1. capture an existing audience 2. Reach the new audience
3 Qualitative approaches to Psychographic research data
4 things basic cable service includes
A market can be defined as:
2 approaches to radio programming strategy
42. 1. Representative of the whole 2. Random - exclusive 3. Generalizability 4. Systematic Error
5 main tasks of the Program director
4 characteristics of obtaining samples
3 business models
3 elements of a profitable program
43. Combines demographic and psygraphic data with geological locations and clusters; 2. Is used frequently in advertising and marketing
Geo demographic research combines... and is used frequently in...
Geo demographic research
A market can be defined as:
3 types of programming platforms