Test your basic knowledge |

Broadcast Management

Subjects : business-skills, industries

Instructions:

Answer 43 questions in 15 minutes.
If you are not ready to take this test, you can study here.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.

1. 1. Lead-in (best - strongest - most popular program - first!) 2. Hammocking (weaker program - in between two stronger programs) 3. Tent-poling (strong show in middle off two weaker) 4. Counter-programming (go for next largest audience) 5. Stunting (d
Market structure is known as the...
3 types of programming platforms
9 placement and scheduling television programming strategies
A market can be defined as:

2. 1. capture an existing audience 2. Reach the new audience
2 approaches to radio programming strategy
9 placement and scheduling television programming strategies
5 criteria that identify a market structure:
3 management issues in programming

3. 1. Premium services 2. Negotiate with individual cable networks 3. Pay each network a set fee per subscriber 4. The need for new and recycled programming
3 ways to use audience research data
3 Market ranks
4 differences of cable from TV
3 Qualitative approaches to Psychographic research data

4. 1. Terrestrial broadcasting 2. Cable 3. Wireless internet
3 types of programming platforms
4 sources of audience research data
5 VAL character4istics of psychographic research data
A market can be defined as:

5. 1. Technical aspects 2. Local-air staff or satellite distribution 3. Commercial density (how many commercials?)
9 placement and scheduling television programming strategies
3 types of Audience research and Analysis
4 differences of cable from TV
3 variables for Radio format

6. 1. Already copyrighted material 2. In the public domain 3. common phrases and ideas 4. discoveries and inventions
3 types of programming platforms
When is a work NOT considered protected by copyright?
3 management issues in programming
9 placement and scheduling television programming strategies

7. 1. Mergers and acquisitions 2. Joint ownership 3. Joint ventures 4. Formal and informal cooperative ventures
5 criteria that identify a market structure:
6 dayparts to television programming
3 types of Audience research and Analysis
4 Strategic Alliance forms

8. 1. a well-defined target audience 2. High quality proramming 3. High technical (Statistics)
3 business models
2 things that define a market
3 management issues
3 elements of a profitable program

9. A place where consumers and sellers interact
A market can be defined as:
3 Social forces to market change
3 types of programming platforms
6 dayparts to television programming

10. An estimate of the number of people or households viewing or listening to a particular program based no the actual number of viewers or listeners at a given time. (Shown as a larger percentage)
3 characteristics of demographic audience research data
Shara
3 types of Audience research and Analysis
2 dividing lines (limits) of the Copyright Act of 1978

11. 1. Estimates the numbers of viewers and listeners 2. Variety of categories 3. Time periods (or dayparts)
3 characteristics of demographic audience research data
Psychographic research
When is a work considered 'protected' by copyright?
5 criteria that identify a market structure:

12. 1. Identify its strengths and weaknesses 2. Understand ratings terminology 3. Interpreting the data
2 approaches to radio programming strategy
3 ways to use audience research data
Rating
3 Social forces to market change

13. 1. Demographic research 2. Psychographic research 3. Geo demographic research
3 types of Audience research and Analysis
When is a work considered 'protected' by copyright?
3 business models
3 ways to use audience research data

14. When an ORIGINAL work is FIXED in any FORM

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15. 1. Rising costs 2. Regulatory concerns 3. Utilization of the internet
2 approaches to radio programming strategy
3 management issues in programming
4 sources of audience research data
4 Strategic Alliance forms

16. 1. Intra-industry (eg - consolidation of the radio) 2. Inter-industry (eg - consolidation of AOL/Time Warner)
2 types of strategic Alliances
3 ways to use audience research data
3 characteristics of demographic audience research data
9 placement and scheduling television programming strategies

17. 1. News 2. Sports 3. Children's programming 4. Public affairs programs
4 things most local programming consists of...
5 main tasks of the Program director
3 ways Copyright law originated
2 results of Strategic Alliances

18. 1. Multicasting 2. Subscription 3. E-commerce
3 types of programming platforms
3 business models
When is a work considered 'protected' by copyright?
2 dividing lines (limits) of the Copyright Act of 1978

19. 1. Concentration of ownership 2. Less free exchange of ideas
5 criteria that identify a market structure:
2 results of Strategic Alliances
3 Benefits of strategic alliances
3 business models

20. 1. Personnel 2. Fragmentation 3. Creating enterprise value
3 Social forces to market change
3 management issues
9 placement and scheduling television programming strategies
3 types of programming platforms

21. Combines demographic and psygraphic data with geological locations and clusters; 2. Is used frequently in advertising and marketing
Shara
When is a work considered 'protected' by copyright?
3 Qualitative approaches to Psychographic research data
Geo demographic research combines... and is used frequently in...

22. 1. Major market (1-50) 2. Medium market (51-100) 3. Small market (100+)
5 main tasks of the Program director
9 placement and scheduling television programming strategies
4 sources of audience research data
3 Market ranks

23. 1. Local broadcast channels 2. Public access 3. Educational and governmental programs (PEGs) 4. a limited number of cable networks
2 dividing lines (limits) of the Copyright Act of 1978
5 criteria that identify a market structure:
4 things basic cable service includes
4 sources of audience research data

24. 1. Concentration of buyers and sellers in the market 2. Differentiation among products 3. Barriers to entry for new competitors 4. Cost structures 5. Vertical integration
When is a work considered 'protected' by copyright?
5 criteria that identify a market structure:
Geo demographic research
A market can be defined as:

25. VALs(Values - Attitudes - and Lifestyle) 1. Activities 2. Opinions 3. Interests 4. needs 5. Personality
Psychographic research
4 types of market structures
3 elements of a profitable program
5 VAL character4istics of psychographic research data

26. 1. Focus groups 2. Program testing 3. Call-out research
4 things most local programming consists of...
6 dayparts to television programming
2 approaches to radio programming strategy
3 Qualitative approaches to Psychographic research data

27. 1. Created after Jan. 1 - 1978 - protected for author's life plus 70 years 2. Created 'for hire' after Jan 1 - 1978 - protected for 95 years
3 ways Copyright law originated
3 management issues
9 placement and scheduling television programming strategies
2 dividing lines (limits) of the Copyright Act of 1978

28. 1. Program and budget 2. Acquisition 3. Scheduling 4. Evaluation 5. Interpersonal
9 placement and scheduling television programming strategies
2 approaches to radio programming strategy
5 main tasks of the Program director
Psychographic research

29. 1. Representative of the whole 2. Random - exclusive 3. Generalizability 4. Systematic Error
4 Strategic Alliance forms
A market can be defined as:
4 characteristics of obtaining samples
3 variables for Radio format

30. Number of players.
Market structure is known as the...
3 characteristics of demographic audience research data
Geo demographic research combines... and is used frequently in...
3 management issues

31. 1. Early morning (7-9 am) 2. Daytime (10am-4pm) 3. Prime time (7-11) 4. Late night (11:30 pm-1 am) 5. Overnight (1-7 am) 6. Weekend mornings and afternoons.
Barriers to market entry
3 business models
3 variables for Radio format
6 dayparts to television programming

32. 1. Sharing capital and costs 2. Access to new markets 3. Shareholder value
3 Benefits of strategic alliances
Shara
2 results of Strategic Alliances
3 Qualitative approaches to Psychographic research data

33. 1. The product and 2. the geographic aspects of the market
Geo demographic research combines... and is used frequently in...
When is a work considered 'protected' by copyright?
2 types of strategic Alliances
The media market combines what two things?

34. An estimate of the number of people or households viewing or listening to a particular program - off all potential audience members
The media market combines what two things?
Psychographic research
Rating
3 management issues in programming

35. 1. National research services 2. Industry and trade associations 3. Professional consulting firms. Individualized and expensive 4. Local research departments
3 ways to use audience research data
2 things that define a market
4 sources of audience research data
Rating

36. 1. America is growing older 2. Ethnic change (more Latinos) 3. Information systems permeate
4 things basic cable service includes
Geo demographic research combines... and is used frequently in...
3 Social forces to market change
3 types of programming platforms

37. Zip code - specific area
6 dayparts to television programming
5 criteria that identify a market structure:
Geo demographic research
4 things basic cable service includes

38. 1. US Constitution - Article 1 - section 8 2. title 17 of the United States Code 3. The Copyright Act of 1976
3 Social forces to market change
3 ways Copyright law originated
4 types of market structures
2 things that define a market

39. 1. Geographical boundaries 2. Ranked by the size of population
Barriers to market entry
2 things that define a market
3 business models
Geo demographic research combines... and is used frequently in...

40. Lifestyle patterns
4 types of market structures
3 management issues
Psychographic research
2 types of strategic Alliances

41. 1. Monopoly 2. Oligopoly 3. Monopolistic competition 4. Perfect competition
A market can be defined as:
4 types of market structures
3 management issues
Geo demographic research

42. Numbers over quality
Demographic research
3 Benefits of strategic alliances
Shara
3 Qualitative approaches to Psychographic research data

43. 1. Capital investment a. Equipment b. Personnel c. Programming 2. Regulatory policy
Barriers to market entry
3 management issues
3 Benefits of strategic alliances
5 VAL character4istics of psychographic research data