Test your basic knowledge |

Broadcast Management

Instructions:
  • Answer 43 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. 1. Early morning (7-9 am) 2. Daytime (10am-4pm) 3. Prime time (7-11) 4. Late night (11:30 pm-1 am) 5. Overnight (1-7 am) 6. Weekend mornings and afternoons.






2. 1. Estimates the numbers of viewers and listeners 2. Variety of categories 3. Time periods (or dayparts)






3. 1. News 2. Sports 3. Children's programming 4. Public affairs programs






4. 1. Intra-industry (eg - consolidation of the radio) 2. Inter-industry (eg - consolidation of AOL/Time Warner)






5. 1. a well-defined target audience 2. High quality proramming 3. High technical (Statistics)






6. An estimate of the number of people or households viewing or listening to a particular program - off all potential audience members






7. 1. capture an existing audience 2. Reach the new audience






8. 1. America is growing older 2. Ethnic change (more Latinos) 3. Information systems permeate






9. Number of players.






10. 1. Concentration of buyers and sellers in the market 2. Differentiation among products 3. Barriers to entry for new competitors 4. Cost structures 5. Vertical integration






11. 1. Technical aspects 2. Local-air staff or satellite distribution 3. Commercial density (how many commercials?)






12. 1. Created after Jan. 1 - 1978 - protected for author's life plus 70 years 2. Created 'for hire' after Jan 1 - 1978 - protected for 95 years






13. 1. Terrestrial broadcasting 2. Cable 3. Wireless internet






14. 1. Focus groups 2. Program testing 3. Call-out research






15. 1. Lead-in (best - strongest - most popular program - first!) 2. Hammocking (weaker program - in between two stronger programs) 3. Tent-poling (strong show in middle off two weaker) 4. Counter-programming (go for next largest audience) 5. Stunting (d






16. 1. Program and budget 2. Acquisition 3. Scheduling 4. Evaluation 5. Interpersonal






17. 1. Capital investment a. Equipment b. Personnel c. Programming 2. Regulatory policy






18. 1. Demographic research 2. Psychographic research 3. Geo demographic research






19. 1. Representative of the whole 2. Random - exclusive 3. Generalizability 4. Systematic Error






20. 1. Major market (1-50) 2. Medium market (51-100) 3. Small market (100+)






21. A place where consumers and sellers interact






22. 1. Sharing capital and costs 2. Access to new markets 3. Shareholder value






23. 1. The product and 2. the geographic aspects of the market






24. 1. Concentration of ownership 2. Less free exchange of ideas






25. Numbers over quality






26. 1. Multicasting 2. Subscription 3. E-commerce






27. 1. Already copyrighted material 2. In the public domain 3. common phrases and ideas 4. discoveries and inventions






28. When an ORIGINAL work is FIXED in any FORM

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29. VALs(Values - Attitudes - and Lifestyle) 1. Activities 2. Opinions 3. Interests 4. needs 5. Personality






30. 1. Monopoly 2. Oligopoly 3. Monopolistic competition 4. Perfect competition






31. Lifestyle patterns






32. 1. Local broadcast channels 2. Public access 3. Educational and governmental programs (PEGs) 4. a limited number of cable networks






33. An estimate of the number of people or households viewing or listening to a particular program based no the actual number of viewers or listeners at a given time. (Shown as a larger percentage)






34. Combines demographic and psygraphic data with geological locations and clusters; 2. Is used frequently in advertising and marketing






35. 1. Premium services 2. Negotiate with individual cable networks 3. Pay each network a set fee per subscriber 4. The need for new and recycled programming






36. 1. Rising costs 2. Regulatory concerns 3. Utilization of the internet






37. 1. Geographical boundaries 2. Ranked by the size of population






38. 1. National research services 2. Industry and trade associations 3. Professional consulting firms. Individualized and expensive 4. Local research departments






39. Zip code - specific area






40. 1. Personnel 2. Fragmentation 3. Creating enterprise value






41. 1. Identify its strengths and weaknesses 2. Understand ratings terminology 3. Interpreting the data






42. 1. US Constitution - Article 1 - section 8 2. title 17 of the United States Code 3. The Copyright Act of 1976






43. 1. Mergers and acquisitions 2. Joint ownership 3. Joint ventures 4. Formal and informal cooperative ventures