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Broadcast Management

Instructions:
  • Answer 43 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. 1. Personnel 2. Fragmentation 3. Creating enterprise value






2. 1. Premium services 2. Negotiate with individual cable networks 3. Pay each network a set fee per subscriber 4. The need for new and recycled programming






3. Number of players.






4. 1. Focus groups 2. Program testing 3. Call-out research






5. 1. Geographical boundaries 2. Ranked by the size of population






6. 1. Terrestrial broadcasting 2. Cable 3. Wireless internet






7. When an ORIGINAL work is FIXED in any FORM

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8. 1. Local broadcast channels 2. Public access 3. Educational and governmental programs (PEGs) 4. a limited number of cable networks






9. 1. Identify its strengths and weaknesses 2. Understand ratings terminology 3. Interpreting the data






10. 1. Program and budget 2. Acquisition 3. Scheduling 4. Evaluation 5. Interpersonal






11. 1. Already copyrighted material 2. In the public domain 3. common phrases and ideas 4. discoveries and inventions






12. 1. Representative of the whole 2. Random - exclusive 3. Generalizability 4. Systematic Error






13. 1. capture an existing audience 2. Reach the new audience






14. 1. America is growing older 2. Ethnic change (more Latinos) 3. Information systems permeate






15. 1. The product and 2. the geographic aspects of the market






16. 1. Lead-in (best - strongest - most popular program - first!) 2. Hammocking (weaker program - in between two stronger programs) 3. Tent-poling (strong show in middle off two weaker) 4. Counter-programming (go for next largest audience) 5. Stunting (d






17. 1. Concentration of buyers and sellers in the market 2. Differentiation among products 3. Barriers to entry for new competitors 4. Cost structures 5. Vertical integration






18. VALs(Values - Attitudes - and Lifestyle) 1. Activities 2. Opinions 3. Interests 4. needs 5. Personality






19. Combines demographic and psygraphic data with geological locations and clusters; 2. Is used frequently in advertising and marketing






20. 1. Intra-industry (eg - consolidation of the radio) 2. Inter-industry (eg - consolidation of AOL/Time Warner)






21. Lifestyle patterns






22. 1. Monopoly 2. Oligopoly 3. Monopolistic competition 4. Perfect competition






23. 1. US Constitution - Article 1 - section 8 2. title 17 of the United States Code 3. The Copyright Act of 1976






24. 1. Concentration of ownership 2. Less free exchange of ideas






25. 1. Technical aspects 2. Local-air staff or satellite distribution 3. Commercial density (how many commercials?)






26. 1. Estimates the numbers of viewers and listeners 2. Variety of categories 3. Time periods (or dayparts)






27. 1. Sharing capital and costs 2. Access to new markets 3. Shareholder value






28. 1. Rising costs 2. Regulatory concerns 3. Utilization of the internet






29. A place where consumers and sellers interact






30. 1. Early morning (7-9 am) 2. Daytime (10am-4pm) 3. Prime time (7-11) 4. Late night (11:30 pm-1 am) 5. Overnight (1-7 am) 6. Weekend mornings and afternoons.






31. 1. Created after Jan. 1 - 1978 - protected for author's life plus 70 years 2. Created 'for hire' after Jan 1 - 1978 - protected for 95 years






32. 1. National research services 2. Industry and trade associations 3. Professional consulting firms. Individualized and expensive 4. Local research departments






33. 1. Major market (1-50) 2. Medium market (51-100) 3. Small market (100+)






34. 1. Capital investment a. Equipment b. Personnel c. Programming 2. Regulatory policy






35. 1. Multicasting 2. Subscription 3. E-commerce






36. Zip code - specific area






37. Numbers over quality






38. 1. Mergers and acquisitions 2. Joint ownership 3. Joint ventures 4. Formal and informal cooperative ventures






39. 1. Demographic research 2. Psychographic research 3. Geo demographic research






40. 1. a well-defined target audience 2. High quality proramming 3. High technical (Statistics)






41. An estimate of the number of people or households viewing or listening to a particular program - off all potential audience members






42. 1. News 2. Sports 3. Children's programming 4. Public affairs programs






43. An estimate of the number of people or households viewing or listening to a particular program based no the actual number of viewers or listeners at a given time. (Shown as a larger percentage)