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Broadcast Management

Instructions:
  • Answer 43 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. 1. Monopoly 2. Oligopoly 3. Monopolistic competition 4. Perfect competition






2. 1. Intra-industry (eg - consolidation of the radio) 2. Inter-industry (eg - consolidation of AOL/Time Warner)






3. Number of players.






4. Numbers over quality






5. 1. Major market (1-50) 2. Medium market (51-100) 3. Small market (100+)






6. A place where consumers and sellers interact






7. 1. News 2. Sports 3. Children's programming 4. Public affairs programs






8. 1. Focus groups 2. Program testing 3. Call-out research






9. 1. Early morning (7-9 am) 2. Daytime (10am-4pm) 3. Prime time (7-11) 4. Late night (11:30 pm-1 am) 5. Overnight (1-7 am) 6. Weekend mornings and afternoons.






10. 1. Capital investment a. Equipment b. Personnel c. Programming 2. Regulatory policy






11. 1. Multicasting 2. Subscription 3. E-commerce






12. 1. Representative of the whole 2. Random - exclusive 3. Generalizability 4. Systematic Error






13. 1. capture an existing audience 2. Reach the new audience






14. 1. America is growing older 2. Ethnic change (more Latinos) 3. Information systems permeate






15. When an ORIGINAL work is FIXED in any FORM

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16. 1. Concentration of buyers and sellers in the market 2. Differentiation among products 3. Barriers to entry for new competitors 4. Cost structures 5. Vertical integration






17. 1. Estimates the numbers of viewers and listeners 2. Variety of categories 3. Time periods (or dayparts)






18. Lifestyle patterns






19. 1. US Constitution - Article 1 - section 8 2. title 17 of the United States Code 3. The Copyright Act of 1976






20. 1. Technical aspects 2. Local-air staff or satellite distribution 3. Commercial density (how many commercials?)






21. 1. a well-defined target audience 2. High quality proramming 3. High technical (Statistics)






22. Combines demographic and psygraphic data with geological locations and clusters; 2. Is used frequently in advertising and marketing






23. 1. Concentration of ownership 2. Less free exchange of ideas






24. 1. Rising costs 2. Regulatory concerns 3. Utilization of the internet






25. 1. Identify its strengths and weaknesses 2. Understand ratings terminology 3. Interpreting the data






26. 1. Created after Jan. 1 - 1978 - protected for author's life plus 70 years 2. Created 'for hire' after Jan 1 - 1978 - protected for 95 years






27. Zip code - specific area






28. 1. Demographic research 2. Psychographic research 3. Geo demographic research






29. 1. Program and budget 2. Acquisition 3. Scheduling 4. Evaluation 5. Interpersonal






30. An estimate of the number of people or households viewing or listening to a particular program - off all potential audience members






31. 1. Lead-in (best - strongest - most popular program - first!) 2. Hammocking (weaker program - in between two stronger programs) 3. Tent-poling (strong show in middle off two weaker) 4. Counter-programming (go for next largest audience) 5. Stunting (d






32. 1. Already copyrighted material 2. In the public domain 3. common phrases and ideas 4. discoveries and inventions






33. 1. Personnel 2. Fragmentation 3. Creating enterprise value






34. 1. National research services 2. Industry and trade associations 3. Professional consulting firms. Individualized and expensive 4. Local research departments






35. 1. Mergers and acquisitions 2. Joint ownership 3. Joint ventures 4. Formal and informal cooperative ventures






36. 1. Premium services 2. Negotiate with individual cable networks 3. Pay each network a set fee per subscriber 4. The need for new and recycled programming






37. VALs(Values - Attitudes - and Lifestyle) 1. Activities 2. Opinions 3. Interests 4. needs 5. Personality






38. 1. Terrestrial broadcasting 2. Cable 3. Wireless internet






39. 1. Local broadcast channels 2. Public access 3. Educational and governmental programs (PEGs) 4. a limited number of cable networks






40. An estimate of the number of people or households viewing or listening to a particular program based no the actual number of viewers or listeners at a given time. (Shown as a larger percentage)






41. 1. The product and 2. the geographic aspects of the market






42. 1. Sharing capital and costs 2. Access to new markets 3. Shareholder value






43. 1. Geographical boundaries 2. Ranked by the size of population







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