Test your basic knowledge |

Broadcast Management

Subjects : business-skills, industries

Instructions:

Answer 43 questions in 15 minutes.
If you are not ready to take this test, you can study here.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.

1. 1. Identify its strengths and weaknesses 2. Understand ratings terminology 3. Interpreting the data
3 Qualitative approaches to Psychographic research data
6 dayparts to television programming
3 ways to use audience research data
4 Strategic Alliance forms

2. 1. Mergers and acquisitions 2. Joint ownership 3. Joint ventures 4. Formal and informal cooperative ventures
3 variables for Radio format
When is a work considered 'protected' by copyright?
4 Strategic Alliance forms
Psychographic research

3. When an ORIGINAL work is FIXED in any FORM

4. 1. America is growing older 2. Ethnic change (more Latinos) 3. Information systems permeate
3 Social forces to market change
4 characteristics of obtaining samples
A market can be defined as:
3 variables for Radio format

5. 1. Concentration of buyers and sellers in the market 2. Differentiation among products 3. Barriers to entry for new competitors 4. Cost structures 5. Vertical integration
When is a work considered 'protected' by copyright?
9 placement and scheduling television programming strategies
3 types of Audience research and Analysis
5 criteria that identify a market structure:

6. 1. capture an existing audience 2. Reach the new audience
Shara
3 ways to use audience research data
3 Social forces to market change
2 approaches to radio programming strategy

7. 1. Program and budget 2. Acquisition 3. Scheduling 4. Evaluation 5. Interpersonal
2 approaches to radio programming strategy
3 business models
3 Market ranks
5 main tasks of the Program director

8. An estimate of the number of people or households viewing or listening to a particular program based no the actual number of viewers or listeners at a given time. (Shown as a larger percentage)
Shara
Geo demographic research combines... and is used frequently in...
2 dividing lines (limits) of the Copyright Act of 1978
4 things basic cable service includes

9. 1. Capital investment a. Equipment b. Personnel c. Programming 2. Regulatory policy
4 characteristics of obtaining samples
3 Market ranks
3 Qualitative approaches to Psychographic research data
Barriers to market entry

10. 1. The product and 2. the geographic aspects of the market
3 management issues
6 dayparts to television programming
The media market combines what two things?
3 Market ranks

11. 1. Early morning (7-9 am) 2. Daytime (10am-4pm) 3. Prime time (7-11) 4. Late night (11:30 pm-1 am) 5. Overnight (1-7 am) 6. Weekend mornings and afternoons.
3 characteristics of demographic audience research data
6 dayparts to television programming
3 Social forces to market change
3 elements of a profitable program

12. 1. Technical aspects 2. Local-air staff or satellite distribution 3. Commercial density (how many commercials?)
6 dayparts to television programming
3 types of Audience research and Analysis
4 characteristics of obtaining samples
3 variables for Radio format

13. VALs(Values - Attitudes - and Lifestyle) 1. Activities 2. Opinions 3. Interests 4. needs 5. Personality
A market can be defined as:
5 VAL character4istics of psychographic research data
Geo demographic research
3 Market ranks

14. 1. Created after Jan. 1 - 1978 - protected for author's life plus 70 years 2. Created 'for hire' after Jan 1 - 1978 - protected for 95 years
2 dividing lines (limits) of the Copyright Act of 1978
4 things basic cable service includes
4 characteristics of obtaining samples
5 VAL character4istics of psychographic research data

15. 1. Focus groups 2. Program testing 3. Call-out research
4 sources of audience research data
6 dayparts to television programming
When is a work NOT considered protected by copyright?
3 Qualitative approaches to Psychographic research data

16. Lifestyle patterns
Psychographic research
A market can be defined as:
Rating
4 characteristics of obtaining samples

17. 1. Estimates the numbers of viewers and listeners 2. Variety of categories 3. Time periods (or dayparts)
Market structure is known as the...
3 characteristics of demographic audience research data
6 dayparts to television programming
3 Market ranks

18. An estimate of the number of people or households viewing or listening to a particular program - off all potential audience members
4 types of market structures
Rating
Market structure is known as the...
Shara

19. 1. Demographic research 2. Psychographic research 3. Geo demographic research
3 Qualitative approaches to Psychographic research data
2 approaches to radio programming strategy
3 management issues in programming
3 types of Audience research and Analysis

20. 1. Multicasting 2. Subscription 3. E-commerce
5 main tasks of the Program director
3 business models
3 Qualitative approaches to Psychographic research data
5 VAL character4istics of psychographic research data

21. 1. Monopoly 2. Oligopoly 3. Monopolistic competition 4. Perfect competition
3 management issues in programming
3 ways to use audience research data
4 types of market structures
2 things that define a market

22. 1. a well-defined target audience 2. High quality proramming 3. High technical (Statistics)
3 elements of a profitable program
4 Strategic Alliance forms
A market can be defined as:
3 Market ranks

23. Number of players.
3 ways Copyright law originated
Market structure is known as the...
4 differences of cable from TV
3 elements of a profitable program

24. 1. Representative of the whole 2. Random - exclusive 3. Generalizability 4. Systematic Error
6 dayparts to television programming
3 Benefits of strategic alliances
2 types of strategic Alliances
4 characteristics of obtaining samples

25. 1. Premium services 2. Negotiate with individual cable networks 3. Pay each network a set fee per subscriber 4. The need for new and recycled programming
2 things that define a market
3 characteristics of demographic audience research data
4 differences of cable from TV
3 ways to use audience research data

26. 1. Geographical boundaries 2. Ranked by the size of population
The media market combines what two things?
2 approaches to radio programming strategy
Geo demographic research
2 things that define a market

27. Combines demographic and psygraphic data with geological locations and clusters; 2. Is used frequently in advertising and marketing
3 Benefits of strategic alliances
The media market combines what two things?
Geo demographic research combines... and is used frequently in...
5 criteria that identify a market structure:

28. 1. US Constitution - Article 1 - section 8 2. title 17 of the United States Code 3. The Copyright Act of 1976
4 characteristics of obtaining samples
When is a work considered 'protected' by copyright?
3 Market ranks
3 ways Copyright law originated

29. 1. Intra-industry (eg - consolidation of the radio) 2. Inter-industry (eg - consolidation of AOL/Time Warner)
2 approaches to radio programming strategy
3 ways Copyright law originated
4 types of market structures
2 types of strategic Alliances

30. 1. Concentration of ownership 2. Less free exchange of ideas
The media market combines what two things?
When is a work NOT considered protected by copyright?
3 ways to use audience research data
2 results of Strategic Alliances

31. 1. Lead-in (best - strongest - most popular program - first!) 2. Hammocking (weaker program - in between two stronger programs) 3. Tent-poling (strong show in middle off two weaker) 4. Counter-programming (go for next largest audience) 5. Stunting (d
Market structure is known as the...
2 types of strategic Alliances
3 Qualitative approaches to Psychographic research data
9 placement and scheduling television programming strategies

32. 1. Sharing capital and costs 2. Access to new markets 3. Shareholder value
3 Benefits of strategic alliances
3 characteristics of demographic audience research data
3 Market ranks
A market can be defined as:

33. 1. Personnel 2. Fragmentation 3. Creating enterprise value
3 types of programming platforms
Psychographic research
3 Social forces to market change
3 management issues

34. 1. National research services 2. Industry and trade associations 3. Professional consulting firms. Individualized and expensive 4. Local research departments
4 sources of audience research data
2 approaches to radio programming strategy
5 main tasks of the Program director
Shara

35. Zip code - specific area
3 Benefits of strategic alliances
Geo demographic research
5 main tasks of the Program director
Rating

36. 1. Already copyrighted material 2. In the public domain 3. common phrases and ideas 4. discoveries and inventions
4 Strategic Alliance forms
When is a work NOT considered protected by copyright?
5 criteria that identify a market structure:
5 VAL character4istics of psychographic research data

37. 1. Local broadcast channels 2. Public access 3. Educational and governmental programs (PEGs) 4. a limited number of cable networks
3 ways to use audience research data
3 Qualitative approaches to Psychographic research data
4 things basic cable service includes
3 characteristics of demographic audience research data

38. 1. News 2. Sports 3. Children's programming 4. Public affairs programs
4 things most local programming consists of...
3 management issues in programming
3 ways Copyright law originated
4 sources of audience research data

39. A place where consumers and sellers interact
Demographic research
2 dividing lines (limits) of the Copyright Act of 1978
A market can be defined as:
Market structure is known as the...

40. Numbers over quality
Demographic research
6 dayparts to television programming
4 things basic cable service includes
2 types of strategic Alliances

41. 1. Rising costs 2. Regulatory concerns 3. Utilization of the internet
3 elements of a profitable program
9 placement and scheduling television programming strategies
2 things that define a market
3 management issues in programming

42. 1. Terrestrial broadcasting 2. Cable 3. Wireless internet
2 types of strategic Alliances
3 types of programming platforms
3 ways Copyright law originated
3 Qualitative approaches to Psychographic research data

43. 1. Major market (1-50) 2. Medium market (51-100) 3. Small market (100+)
2 results of Strategic Alliances
The media market combines what two things?
3 Market ranks
5 criteria that identify a market structure: