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Broadcast Management

Instructions:
  • Answer 43 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Lifestyle patterns






2. Number of players.






3. When an ORIGINAL work is FIXED in any FORM


4. 1. Already copyrighted material 2. In the public domain 3. common phrases and ideas 4. discoveries and inventions






5. 1. America is growing older 2. Ethnic change (more Latinos) 3. Information systems permeate






6. 1. Created after Jan. 1 - 1978 - protected for author's life plus 70 years 2. Created 'for hire' after Jan 1 - 1978 - protected for 95 years






7. 1. Terrestrial broadcasting 2. Cable 3. Wireless internet






8. 1. Personnel 2. Fragmentation 3. Creating enterprise value






9. 1. Premium services 2. Negotiate with individual cable networks 3. Pay each network a set fee per subscriber 4. The need for new and recycled programming






10. Numbers over quality






11. 1. Concentration of ownership 2. Less free exchange of ideas






12. 1. Technical aspects 2. Local-air staff or satellite distribution 3. Commercial density (how many commercials?)






13. 1. The product and 2. the geographic aspects of the market






14. An estimate of the number of people or households viewing or listening to a particular program - off all potential audience members






15. 1. US Constitution - Article 1 - section 8 2. title 17 of the United States Code 3. The Copyright Act of 1976






16. 1. News 2. Sports 3. Children's programming 4. Public affairs programs






17. 1. Representative of the whole 2. Random - exclusive 3. Generalizability 4. Systematic Error






18. A place where consumers and sellers interact






19. 1. a well-defined target audience 2. High quality proramming 3. High technical (Statistics)






20. 1. capture an existing audience 2. Reach the new audience






21. 1. Monopoly 2. Oligopoly 3. Monopolistic competition 4. Perfect competition






22. 1. National research services 2. Industry and trade associations 3. Professional consulting firms. Individualized and expensive 4. Local research departments






23. Zip code - specific area






24. 1. Concentration of buyers and sellers in the market 2. Differentiation among products 3. Barriers to entry for new competitors 4. Cost structures 5. Vertical integration






25. Combines demographic and psygraphic data with geological locations and clusters; 2. Is used frequently in advertising and marketing






26. 1. Intra-industry (eg - consolidation of the radio) 2. Inter-industry (eg - consolidation of AOL/Time Warner)






27. 1. Lead-in (best - strongest - most popular program - first!) 2. Hammocking (weaker program - in between two stronger programs) 3. Tent-poling (strong show in middle off two weaker) 4. Counter-programming (go for next largest audience) 5. Stunting (d






28. 1. Local broadcast channels 2. Public access 3. Educational and governmental programs (PEGs) 4. a limited number of cable networks






29. 1. Estimates the numbers of viewers and listeners 2. Variety of categories 3. Time periods (or dayparts)






30. 1. Early morning (7-9 am) 2. Daytime (10am-4pm) 3. Prime time (7-11) 4. Late night (11:30 pm-1 am) 5. Overnight (1-7 am) 6. Weekend mornings and afternoons.






31. An estimate of the number of people or households viewing or listening to a particular program based no the actual number of viewers or listeners at a given time. (Shown as a larger percentage)






32. VALs(Values - Attitudes - and Lifestyle) 1. Activities 2. Opinions 3. Interests 4. needs 5. Personality






33. 1. Program and budget 2. Acquisition 3. Scheduling 4. Evaluation 5. Interpersonal






34. 1. Focus groups 2. Program testing 3. Call-out research






35. 1. Capital investment a. Equipment b. Personnel c. Programming 2. Regulatory policy






36. 1. Geographical boundaries 2. Ranked by the size of population






37. 1. Rising costs 2. Regulatory concerns 3. Utilization of the internet






38. 1. Major market (1-50) 2. Medium market (51-100) 3. Small market (100+)






39. 1. Demographic research 2. Psychographic research 3. Geo demographic research






40. 1. Multicasting 2. Subscription 3. E-commerce






41. 1. Mergers and acquisitions 2. Joint ownership 3. Joint ventures 4. Formal and informal cooperative ventures






42. 1. Identify its strengths and weaknesses 2. Understand ratings terminology 3. Interpreting the data






43. 1. Sharing capital and costs 2. Access to new markets 3. Shareholder value