Test your basic knowledge |

Broadcast Management

Instructions:
  • Answer 43 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. 1. capture an existing audience 2. Reach the new audience






2. Number of players.






3. 1. Sharing capital and costs 2. Access to new markets 3. Shareholder value






4. 1. The product and 2. the geographic aspects of the market






5. A place where consumers and sellers interact






6. 1. Monopoly 2. Oligopoly 3. Monopolistic competition 4. Perfect competition






7. 1. Intra-industry (eg - consolidation of the radio) 2. Inter-industry (eg - consolidation of AOL/Time Warner)






8. 1. Created after Jan. 1 - 1978 - protected for author's life plus 70 years 2. Created 'for hire' after Jan 1 - 1978 - protected for 95 years






9. Zip code - specific area






10. 1. Rising costs 2. Regulatory concerns 3. Utilization of the internet






11. 1. Program and budget 2. Acquisition 3. Scheduling 4. Evaluation 5. Interpersonal






12. When an ORIGINAL work is FIXED in any FORM

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13. 1. Concentration of buyers and sellers in the market 2. Differentiation among products 3. Barriers to entry for new competitors 4. Cost structures 5. Vertical integration






14. 1. Local broadcast channels 2. Public access 3. Educational and governmental programs (PEGs) 4. a limited number of cable networks






15. Numbers over quality






16. 1. Personnel 2. Fragmentation 3. Creating enterprise value






17. 1. Identify its strengths and weaknesses 2. Understand ratings terminology 3. Interpreting the data






18. 1. a well-defined target audience 2. High quality proramming 3. High technical (Statistics)






19. 1. Focus groups 2. Program testing 3. Call-out research






20. 1. Major market (1-50) 2. Medium market (51-100) 3. Small market (100+)






21. Lifestyle patterns






22. 1. Early morning (7-9 am) 2. Daytime (10am-4pm) 3. Prime time (7-11) 4. Late night (11:30 pm-1 am) 5. Overnight (1-7 am) 6. Weekend mornings and afternoons.






23. An estimate of the number of people or households viewing or listening to a particular program based no the actual number of viewers or listeners at a given time. (Shown as a larger percentage)






24. 1. Technical aspects 2. Local-air staff or satellite distribution 3. Commercial density (how many commercials?)






25. 1. Multicasting 2. Subscription 3. E-commerce






26. 1. Already copyrighted material 2. In the public domain 3. common phrases and ideas 4. discoveries and inventions






27. 1. America is growing older 2. Ethnic change (more Latinos) 3. Information systems permeate






28. 1. Mergers and acquisitions 2. Joint ownership 3. Joint ventures 4. Formal and informal cooperative ventures






29. 1. News 2. Sports 3. Children's programming 4. Public affairs programs






30. 1. Estimates the numbers of viewers and listeners 2. Variety of categories 3. Time periods (or dayparts)






31. 1. Lead-in (best - strongest - most popular program - first!) 2. Hammocking (weaker program - in between two stronger programs) 3. Tent-poling (strong show in middle off two weaker) 4. Counter-programming (go for next largest audience) 5. Stunting (d






32. 1. Terrestrial broadcasting 2. Cable 3. Wireless internet






33. 1. Premium services 2. Negotiate with individual cable networks 3. Pay each network a set fee per subscriber 4. The need for new and recycled programming






34. 1. Concentration of ownership 2. Less free exchange of ideas






35. 1. National research services 2. Industry and trade associations 3. Professional consulting firms. Individualized and expensive 4. Local research departments






36. 1. Representative of the whole 2. Random - exclusive 3. Generalizability 4. Systematic Error






37. 1. US Constitution - Article 1 - section 8 2. title 17 of the United States Code 3. The Copyright Act of 1976






38. An estimate of the number of people or households viewing or listening to a particular program - off all potential audience members






39. VALs(Values - Attitudes - and Lifestyle) 1. Activities 2. Opinions 3. Interests 4. needs 5. Personality






40. 1. Geographical boundaries 2. Ranked by the size of population






41. 1. Demographic research 2. Psychographic research 3. Geo demographic research






42. Combines demographic and psygraphic data with geological locations and clusters; 2. Is used frequently in advertising and marketing






43. 1. Capital investment a. Equipment b. Personnel c. Programming 2. Regulatory policy