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Broadcast Management

Instructions:
  • Answer 43 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. 1. US Constitution - Article 1 - section 8 2. title 17 of the United States Code 3. The Copyright Act of 1976






2. An estimate of the number of people or households viewing or listening to a particular program based no the actual number of viewers or listeners at a given time. (Shown as a larger percentage)






3. 1. Created after Jan. 1 - 1978 - protected for author's life plus 70 years 2. Created 'for hire' after Jan 1 - 1978 - protected for 95 years






4. 1. Technical aspects 2. Local-air staff or satellite distribution 3. Commercial density (how many commercials?)






5. 1. America is growing older 2. Ethnic change (more Latinos) 3. Information systems permeate






6. 1. Personnel 2. Fragmentation 3. Creating enterprise value






7. An estimate of the number of people or households viewing or listening to a particular program - off all potential audience members






8. 1. Concentration of buyers and sellers in the market 2. Differentiation among products 3. Barriers to entry for new competitors 4. Cost structures 5. Vertical integration






9. 1. Demographic research 2. Psychographic research 3. Geo demographic research






10. 1. Major market (1-50) 2. Medium market (51-100) 3. Small market (100+)






11. 1. National research services 2. Industry and trade associations 3. Professional consulting firms. Individualized and expensive 4. Local research departments






12. Numbers over quality






13. 1. Focus groups 2. Program testing 3. Call-out research






14. 1. a well-defined target audience 2. High quality proramming 3. High technical (Statistics)






15. 1. Local broadcast channels 2. Public access 3. Educational and governmental programs (PEGs) 4. a limited number of cable networks






16. Number of players.






17. 1. Estimates the numbers of viewers and listeners 2. Variety of categories 3. Time periods (or dayparts)






18. 1. Rising costs 2. Regulatory concerns 3. Utilization of the internet






19. 1. Monopoly 2. Oligopoly 3. Monopolistic competition 4. Perfect competition






20. Combines demographic and psygraphic data with geological locations and clusters; 2. Is used frequently in advertising and marketing






21. 1. Premium services 2. Negotiate with individual cable networks 3. Pay each network a set fee per subscriber 4. The need for new and recycled programming






22. 1. Multicasting 2. Subscription 3. E-commerce






23. 1. Program and budget 2. Acquisition 3. Scheduling 4. Evaluation 5. Interpersonal






24. 1. Lead-in (best - strongest - most popular program - first!) 2. Hammocking (weaker program - in between two stronger programs) 3. Tent-poling (strong show in middle off two weaker) 4. Counter-programming (go for next largest audience) 5. Stunting (d






25. 1. Capital investment a. Equipment b. Personnel c. Programming 2. Regulatory policy






26. 1. News 2. Sports 3. Children's programming 4. Public affairs programs






27. 1. Mergers and acquisitions 2. Joint ownership 3. Joint ventures 4. Formal and informal cooperative ventures






28. VALs(Values - Attitudes - and Lifestyle) 1. Activities 2. Opinions 3. Interests 4. needs 5. Personality






29. Zip code - specific area






30. Lifestyle patterns






31. 1. capture an existing audience 2. Reach the new audience






32. 1. Intra-industry (eg - consolidation of the radio) 2. Inter-industry (eg - consolidation of AOL/Time Warner)






33. When an ORIGINAL work is FIXED in any FORM


34. 1. The product and 2. the geographic aspects of the market






35. 1. Sharing capital and costs 2. Access to new markets 3. Shareholder value






36. 1. Representative of the whole 2. Random - exclusive 3. Generalizability 4. Systematic Error






37. A place where consumers and sellers interact






38. 1. Already copyrighted material 2. In the public domain 3. common phrases and ideas 4. discoveries and inventions






39. 1. Concentration of ownership 2. Less free exchange of ideas






40. 1. Geographical boundaries 2. Ranked by the size of population






41. 1. Terrestrial broadcasting 2. Cable 3. Wireless internet






42. 1. Identify its strengths and weaknesses 2. Understand ratings terminology 3. Interpreting the data






43. 1. Early morning (7-9 am) 2. Daytime (10am-4pm) 3. Prime time (7-11) 4. Late night (11:30 pm-1 am) 5. Overnight (1-7 am) 6. Weekend mornings and afternoons.