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Broadcast Management

Instructions:
  • Answer 43 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. 1. Premium services 2. Negotiate with individual cable networks 3. Pay each network a set fee per subscriber 4. The need for new and recycled programming






2. When an ORIGINAL work is FIXED in any FORM


3. 1. Early morning (7-9 am) 2. Daytime (10am-4pm) 3. Prime time (7-11) 4. Late night (11:30 pm-1 am) 5. Overnight (1-7 am) 6. Weekend mornings and afternoons.






4. 1. Technical aspects 2. Local-air staff or satellite distribution 3. Commercial density (how many commercials?)






5. Lifestyle patterns






6. 1. Concentration of ownership 2. Less free exchange of ideas






7. 1. Geographical boundaries 2. Ranked by the size of population






8. 1. Intra-industry (eg - consolidation of the radio) 2. Inter-industry (eg - consolidation of AOL/Time Warner)






9. 1. Already copyrighted material 2. In the public domain 3. common phrases and ideas 4. discoveries and inventions






10. An estimate of the number of people or households viewing or listening to a particular program based no the actual number of viewers or listeners at a given time. (Shown as a larger percentage)






11. 1. Concentration of buyers and sellers in the market 2. Differentiation among products 3. Barriers to entry for new competitors 4. Cost structures 5. Vertical integration






12. 1. capture an existing audience 2. Reach the new audience






13. 1. Demographic research 2. Psychographic research 3. Geo demographic research






14. A place where consumers and sellers interact






15. 1. a well-defined target audience 2. High quality proramming 3. High technical (Statistics)






16. 1. The product and 2. the geographic aspects of the market






17. 1. Mergers and acquisitions 2. Joint ownership 3. Joint ventures 4. Formal and informal cooperative ventures






18. Zip code - specific area






19. 1. Lead-in (best - strongest - most popular program - first!) 2. Hammocking (weaker program - in between two stronger programs) 3. Tent-poling (strong show in middle off two weaker) 4. Counter-programming (go for next largest audience) 5. Stunting (d






20. Combines demographic and psygraphic data with geological locations and clusters; 2. Is used frequently in advertising and marketing






21. VALs(Values - Attitudes - and Lifestyle) 1. Activities 2. Opinions 3. Interests 4. needs 5. Personality






22. 1. Identify its strengths and weaknesses 2. Understand ratings terminology 3. Interpreting the data






23. 1. Rising costs 2. Regulatory concerns 3. Utilization of the internet






24. 1. National research services 2. Industry and trade associations 3. Professional consulting firms. Individualized and expensive 4. Local research departments






25. 1. Focus groups 2. Program testing 3. Call-out research






26. 1. Major market (1-50) 2. Medium market (51-100) 3. Small market (100+)






27. 1. Program and budget 2. Acquisition 3. Scheduling 4. Evaluation 5. Interpersonal






28. 1. Representative of the whole 2. Random - exclusive 3. Generalizability 4. Systematic Error






29. 1. Terrestrial broadcasting 2. Cable 3. Wireless internet






30. 1. US Constitution - Article 1 - section 8 2. title 17 of the United States Code 3. The Copyright Act of 1976






31. 1. Personnel 2. Fragmentation 3. Creating enterprise value






32. 1. Monopoly 2. Oligopoly 3. Monopolistic competition 4. Perfect competition






33. 1. Sharing capital and costs 2. Access to new markets 3. Shareholder value






34. 1. News 2. Sports 3. Children's programming 4. Public affairs programs






35. An estimate of the number of people or households viewing or listening to a particular program - off all potential audience members






36. 1. Created after Jan. 1 - 1978 - protected for author's life plus 70 years 2. Created 'for hire' after Jan 1 - 1978 - protected for 95 years






37. 1. Local broadcast channels 2. Public access 3. Educational and governmental programs (PEGs) 4. a limited number of cable networks






38. 1. Capital investment a. Equipment b. Personnel c. Programming 2. Regulatory policy






39. Number of players.






40. 1. Multicasting 2. Subscription 3. E-commerce






41. 1. America is growing older 2. Ethnic change (more Latinos) 3. Information systems permeate






42. Numbers over quality






43. 1. Estimates the numbers of viewers and listeners 2. Variety of categories 3. Time periods (or dayparts)