SUBJECTS
|
BROWSE
|
CAREER CENTER
|
POPULAR
|
JOIN
|
LOGIN
Business Skills
|
Soft Skills
|
Basic Literacy
|
Certifications
About
|
Help
|
Privacy
|
Terms
|
Email
Search
Test your basic knowledge |
Broadcast Management
Start Test
Study First
Subjects
:
business-skills
,
industries
Instructions:
Answer 43 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. 1. America is growing older 2. Ethnic change (more Latinos) 3. Information systems permeate
3 ways Copyright law originated
The media market combines what two things?
3 Social forces to market change
Geo demographic research combines... and is used frequently in...
2. 1. Already copyrighted material 2. In the public domain 3. common phrases and ideas 4. discoveries and inventions
3 Social forces to market change
When is a work NOT considered protected by copyright?
3 business models
4 characteristics of obtaining samples
3. 1. Geographical boundaries 2. Ranked by the size of population
3 Social forces to market change
2 types of strategic Alliances
2 things that define a market
4 Strategic Alliance forms
4. Zip code - specific area
3 management issues
4 sources of audience research data
Rating
Geo demographic research
5. 1. Rising costs 2. Regulatory concerns 3. Utilization of the internet
9 placement and scheduling television programming strategies
3 management issues in programming
3 Benefits of strategic alliances
4 sources of audience research data
6. A place where consumers and sellers interact
A market can be defined as:
4 types of market structures
4 sources of audience research data
Barriers to market entry
7. 1. Representative of the whole 2. Random - exclusive 3. Generalizability 4. Systematic Error
Geo demographic research combines... and is used frequently in...
2 types of strategic Alliances
4 characteristics of obtaining samples
3 Benefits of strategic alliances
8. An estimate of the number of people or households viewing or listening to a particular program - off all potential audience members
3 Benefits of strategic alliances
3 Social forces to market change
Rating
3 Market ranks
9. VALs(Values - Attitudes - and Lifestyle) 1. Activities 2. Opinions 3. Interests 4. needs 5. Personality
3 Market ranks
3 management issues
3 variables for Radio format
5 VAL character4istics of psychographic research data
10. 1. Concentration of ownership 2. Less free exchange of ideas
2 approaches to radio programming strategy
4 sources of audience research data
Market structure is known as the...
2 results of Strategic Alliances
11. 1. Local broadcast channels 2. Public access 3. Educational and governmental programs (PEGs) 4. a limited number of cable networks
4 characteristics of obtaining samples
4 differences of cable from TV
4 things basic cable service includes
Demographic research
12. 1. Capital investment a. Equipment b. Personnel c. Programming 2. Regulatory policy
3 types of programming platforms
Barriers to market entry
Geo demographic research
Geo demographic research combines... and is used frequently in...
13. Numbers over quality
2 dividing lines (limits) of the Copyright Act of 1978
Demographic research
Barriers to market entry
3 characteristics of demographic audience research data
14. 1. US Constitution - Article 1 - section 8 2. title 17 of the United States Code 3. The Copyright Act of 1976
3 ways Copyright law originated
3 Market ranks
3 management issues in programming
3 business models
15. 1. Monopoly 2. Oligopoly 3. Monopolistic competition 4. Perfect competition
2 dividing lines (limits) of the Copyright Act of 1978
3 Qualitative approaches to Psychographic research data
4 sources of audience research data
4 types of market structures
16. 1. The product and 2. the geographic aspects of the market
Barriers to market entry
3 variables for Radio format
The media market combines what two things?
3 characteristics of demographic audience research data
17. When an ORIGINAL work is FIXED in any FORM
18. Number of players.
Market structure is known as the...
4 Strategic Alliance forms
3 variables for Radio format
Geo demographic research
19. 1. capture an existing audience 2. Reach the new audience
3 management issues in programming
2 types of strategic Alliances
3 characteristics of demographic audience research data
2 approaches to radio programming strategy
20. 1. Intra-industry (eg - consolidation of the radio) 2. Inter-industry (eg - consolidation of AOL/Time Warner)
3 business models
2 types of strategic Alliances
2 things that define a market
Rating
21. 1. Focus groups 2. Program testing 3. Call-out research
2 things that define a market
A market can be defined as:
2 approaches to radio programming strategy
3 Qualitative approaches to Psychographic research data
22. 1. National research services 2. Industry and trade associations 3. Professional consulting firms. Individualized and expensive 4. Local research departments
4 sources of audience research data
5 main tasks of the Program director
When is a work NOT considered protected by copyright?
4 characteristics of obtaining samples
23. 1. Program and budget 2. Acquisition 3. Scheduling 4. Evaluation 5. Interpersonal
3 Benefits of strategic alliances
Barriers to market entry
5 criteria that identify a market structure:
5 main tasks of the Program director
24. 1. Sharing capital and costs 2. Access to new markets 3. Shareholder value
6 dayparts to television programming
3 business models
Demographic research
3 Benefits of strategic alliances
25. Combines demographic and psygraphic data with geological locations and clusters; 2. Is used frequently in advertising and marketing
3 business models
Geo demographic research combines... and is used frequently in...
3 Benefits of strategic alliances
3 elements of a profitable program
26. 1. Premium services 2. Negotiate with individual cable networks 3. Pay each network a set fee per subscriber 4. The need for new and recycled programming
4 differences of cable from TV
3 management issues in programming
Shara
Barriers to market entry
27. 1. Multicasting 2. Subscription 3. E-commerce
Rating
2 dividing lines (limits) of the Copyright Act of 1978
3 business models
2 things that define a market
28. 1. Early morning (7-9 am) 2. Daytime (10am-4pm) 3. Prime time (7-11) 4. Late night (11:30 pm-1 am) 5. Overnight (1-7 am) 6. Weekend mornings and afternoons.
The media market combines what two things?
6 dayparts to television programming
3 types of programming platforms
2 results of Strategic Alliances
29. 1. Demographic research 2. Psychographic research 3. Geo demographic research
Geo demographic research combines... and is used frequently in...
2 dividing lines (limits) of the Copyright Act of 1978
3 types of Audience research and Analysis
6 dayparts to television programming
30. 1. Terrestrial broadcasting 2. Cable 3. Wireless internet
3 Qualitative approaches to Psychographic research data
3 types of programming platforms
Market structure is known as the...
4 Strategic Alliance forms
31. 1. Technical aspects 2. Local-air staff or satellite distribution 3. Commercial density (how many commercials?)
The media market combines what two things?
3 variables for Radio format
When is a work considered 'protected' by copyright?
2 types of strategic Alliances
32. 1. a well-defined target audience 2. High quality proramming 3. High technical (Statistics)
3 elements of a profitable program
3 Market ranks
A market can be defined as:
3 types of Audience research and Analysis
33. 1. Concentration of buyers and sellers in the market 2. Differentiation among products 3. Barriers to entry for new competitors 4. Cost structures 5. Vertical integration
The media market combines what two things?
5 criteria that identify a market structure:
4 things basic cable service includes
3 elements of a profitable program
34. 1. Identify its strengths and weaknesses 2. Understand ratings terminology 3. Interpreting the data
3 variables for Radio format
2 results of Strategic Alliances
Barriers to market entry
3 ways to use audience research data
35. An estimate of the number of people or households viewing or listening to a particular program based no the actual number of viewers or listeners at a given time. (Shown as a larger percentage)
6 dayparts to television programming
4 Strategic Alliance forms
Shara
2 dividing lines (limits) of the Copyright Act of 1978
36. 1. Personnel 2. Fragmentation 3. Creating enterprise value
3 variables for Radio format
3 management issues
Rating
5 VAL character4istics of psychographic research data
37. Lifestyle patterns
3 characteristics of demographic audience research data
Geo demographic research
A market can be defined as:
Psychographic research
38. 1. Created after Jan. 1 - 1978 - protected for author's life plus 70 years 2. Created 'for hire' after Jan 1 - 1978 - protected for 95 years
When is a work NOT considered protected by copyright?
2 dividing lines (limits) of the Copyright Act of 1978
3 types of Audience research and Analysis
The media market combines what two things?
39. 1. Estimates the numbers of viewers and listeners 2. Variety of categories 3. Time periods (or dayparts)
3 characteristics of demographic audience research data
9 placement and scheduling television programming strategies
4 characteristics of obtaining samples
2 results of Strategic Alliances
40. 1. Mergers and acquisitions 2. Joint ownership 3. Joint ventures 4. Formal and informal cooperative ventures
3 management issues in programming
4 Strategic Alliance forms
When is a work considered 'protected' by copyright?
2 results of Strategic Alliances
41. 1. Lead-in (best - strongest - most popular program - first!) 2. Hammocking (weaker program - in between two stronger programs) 3. Tent-poling (strong show in middle off two weaker) 4. Counter-programming (go for next largest audience) 5. Stunting (d
3 ways to use audience research data
2 dividing lines (limits) of the Copyright Act of 1978
9 placement and scheduling television programming strategies
Shara
42. 1. Major market (1-50) 2. Medium market (51-100) 3. Small market (100+)
3 Market ranks
2 types of strategic Alliances
Shara
3 characteristics of demographic audience research data
43. 1. News 2. Sports 3. Children's programming 4. Public affairs programs
4 things most local programming consists of...
3 Market ranks
Rating
3 types of programming platforms