Test your basic knowledge |

Broadcast Management

Instructions:
  • Answer 43 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. 1. Multicasting 2. Subscription 3. E-commerce






2. 1. Sharing capital and costs 2. Access to new markets 3. Shareholder value






3. An estimate of the number of people or households viewing or listening to a particular program - off all potential audience members






4. Lifestyle patterns






5. 1. Concentration of ownership 2. Less free exchange of ideas






6. 1. Early morning (7-9 am) 2. Daytime (10am-4pm) 3. Prime time (7-11) 4. Late night (11:30 pm-1 am) 5. Overnight (1-7 am) 6. Weekend mornings and afternoons.






7. 1. Focus groups 2. Program testing 3. Call-out research






8. 1. Mergers and acquisitions 2. Joint ownership 3. Joint ventures 4. Formal and informal cooperative ventures






9. 1. Identify its strengths and weaknesses 2. Understand ratings terminology 3. Interpreting the data






10. 1. Created after Jan. 1 - 1978 - protected for author's life plus 70 years 2. Created 'for hire' after Jan 1 - 1978 - protected for 95 years






11. 1. Technical aspects 2. Local-air staff or satellite distribution 3. Commercial density (how many commercials?)






12. 1. a well-defined target audience 2. High quality proramming 3. High technical (Statistics)






13. 1. Lead-in (best - strongest - most popular program - first!) 2. Hammocking (weaker program - in between two stronger programs) 3. Tent-poling (strong show in middle off two weaker) 4. Counter-programming (go for next largest audience) 5. Stunting (d






14. 1. Representative of the whole 2. Random - exclusive 3. Generalizability 4. Systematic Error






15. 1. US Constitution - Article 1 - section 8 2. title 17 of the United States Code 3. The Copyright Act of 1976






16. Number of players.






17. Numbers over quality






18. 1. America is growing older 2. Ethnic change (more Latinos) 3. Information systems permeate






19. 1. Major market (1-50) 2. Medium market (51-100) 3. Small market (100+)






20. VALs(Values - Attitudes - and Lifestyle) 1. Activities 2. Opinions 3. Interests 4. needs 5. Personality






21. 1. Personnel 2. Fragmentation 3. Creating enterprise value






22. A place where consumers and sellers interact






23. 1. Geographical boundaries 2. Ranked by the size of population






24. 1. Demographic research 2. Psychographic research 3. Geo demographic research






25. 1. Rising costs 2. Regulatory concerns 3. Utilization of the internet






26. 1. Premium services 2. Negotiate with individual cable networks 3. Pay each network a set fee per subscriber 4. The need for new and recycled programming






27. 1. The product and 2. the geographic aspects of the market






28. 1. Monopoly 2. Oligopoly 3. Monopolistic competition 4. Perfect competition






29. Zip code - specific area






30. 1. National research services 2. Industry and trade associations 3. Professional consulting firms. Individualized and expensive 4. Local research departments






31. Combines demographic and psygraphic data with geological locations and clusters; 2. Is used frequently in advertising and marketing






32. 1. Estimates the numbers of viewers and listeners 2. Variety of categories 3. Time periods (or dayparts)






33. 1. Intra-industry (eg - consolidation of the radio) 2. Inter-industry (eg - consolidation of AOL/Time Warner)






34. When an ORIGINAL work is FIXED in any FORM

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35. 1. Local broadcast channels 2. Public access 3. Educational and governmental programs (PEGs) 4. a limited number of cable networks






36. 1. News 2. Sports 3. Children's programming 4. Public affairs programs






37. 1. capture an existing audience 2. Reach the new audience






38. 1. Terrestrial broadcasting 2. Cable 3. Wireless internet






39. 1. Capital investment a. Equipment b. Personnel c. Programming 2. Regulatory policy






40. An estimate of the number of people or households viewing or listening to a particular program based no the actual number of viewers or listeners at a given time. (Shown as a larger percentage)






41. 1. Already copyrighted material 2. In the public domain 3. common phrases and ideas 4. discoveries and inventions






42. 1. Concentration of buyers and sellers in the market 2. Differentiation among products 3. Barriers to entry for new competitors 4. Cost structures 5. Vertical integration






43. 1. Program and budget 2. Acquisition 3. Scheduling 4. Evaluation 5. Interpersonal