Test your basic knowledge |

Broadcast Management

Instructions:
  • Answer 43 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. 1. Geographical boundaries 2. Ranked by the size of population






2. 1. Multicasting 2. Subscription 3. E-commerce






3. 1. Premium services 2. Negotiate with individual cable networks 3. Pay each network a set fee per subscriber 4. The need for new and recycled programming






4. 1. US Constitution - Article 1 - section 8 2. title 17 of the United States Code 3. The Copyright Act of 1976






5. 1. Already copyrighted material 2. In the public domain 3. common phrases and ideas 4. discoveries and inventions






6. A place where consumers and sellers interact






7. 1. Representative of the whole 2. Random - exclusive 3. Generalizability 4. Systematic Error






8. 1. Intra-industry (eg - consolidation of the radio) 2. Inter-industry (eg - consolidation of AOL/Time Warner)






9. 1. Concentration of buyers and sellers in the market 2. Differentiation among products 3. Barriers to entry for new competitors 4. Cost structures 5. Vertical integration






10. 1. Lead-in (best - strongest - most popular program - first!) 2. Hammocking (weaker program - in between two stronger programs) 3. Tent-poling (strong show in middle off two weaker) 4. Counter-programming (go for next largest audience) 5. Stunting (d






11. 1. Demographic research 2. Psychographic research 3. Geo demographic research






12. 1. a well-defined target audience 2. High quality proramming 3. High technical (Statistics)






13. 1. Sharing capital and costs 2. Access to new markets 3. Shareholder value






14. 1. Capital investment a. Equipment b. Personnel c. Programming 2. Regulatory policy






15. 1. Created after Jan. 1 - 1978 - protected for author's life plus 70 years 2. Created 'for hire' after Jan 1 - 1978 - protected for 95 years






16. Number of players.






17. VALs(Values - Attitudes - and Lifestyle) 1. Activities 2. Opinions 3. Interests 4. needs 5. Personality






18. 1. Identify its strengths and weaknesses 2. Understand ratings terminology 3. Interpreting the data






19. 1. Program and budget 2. Acquisition 3. Scheduling 4. Evaluation 5. Interpersonal






20. An estimate of the number of people or households viewing or listening to a particular program based no the actual number of viewers or listeners at a given time. (Shown as a larger percentage)






21. 1. Early morning (7-9 am) 2. Daytime (10am-4pm) 3. Prime time (7-11) 4. Late night (11:30 pm-1 am) 5. Overnight (1-7 am) 6. Weekend mornings and afternoons.






22. An estimate of the number of people or households viewing or listening to a particular program - off all potential audience members






23. When an ORIGINAL work is FIXED in any FORM


24. 1. News 2. Sports 3. Children's programming 4. Public affairs programs






25. 1. Concentration of ownership 2. Less free exchange of ideas






26. Numbers over quality






27. 1. capture an existing audience 2. Reach the new audience






28. 1. National research services 2. Industry and trade associations 3. Professional consulting firms. Individualized and expensive 4. Local research departments






29. 1. Personnel 2. Fragmentation 3. Creating enterprise value






30. 1. Focus groups 2. Program testing 3. Call-out research






31. 1. The product and 2. the geographic aspects of the market






32. 1. Mergers and acquisitions 2. Joint ownership 3. Joint ventures 4. Formal and informal cooperative ventures






33. 1. Terrestrial broadcasting 2. Cable 3. Wireless internet






34. 1. Technical aspects 2. Local-air staff or satellite distribution 3. Commercial density (how many commercials?)






35. Zip code - specific area






36. 1. Local broadcast channels 2. Public access 3. Educational and governmental programs (PEGs) 4. a limited number of cable networks






37. 1. Rising costs 2. Regulatory concerns 3. Utilization of the internet






38. 1. Monopoly 2. Oligopoly 3. Monopolistic competition 4. Perfect competition






39. 1. America is growing older 2. Ethnic change (more Latinos) 3. Information systems permeate






40. 1. Major market (1-50) 2. Medium market (51-100) 3. Small market (100+)






41. Lifestyle patterns






42. Combines demographic and psygraphic data with geological locations and clusters; 2. Is used frequently in advertising and marketing






43. 1. Estimates the numbers of viewers and listeners 2. Variety of categories 3. Time periods (or dayparts)