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Broadcast Management

Instructions:
  • Answer 43 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. 1. Personnel 2. Fragmentation 3. Creating enterprise value






2. An estimate of the number of people or households viewing or listening to a particular program based no the actual number of viewers or listeners at a given time. (Shown as a larger percentage)






3. 1. Multicasting 2. Subscription 3. E-commerce






4. 1. Intra-industry (eg - consolidation of the radio) 2. Inter-industry (eg - consolidation of AOL/Time Warner)






5. 1. Mergers and acquisitions 2. Joint ownership 3. Joint ventures 4. Formal and informal cooperative ventures






6. 1. Sharing capital and costs 2. Access to new markets 3. Shareholder value






7. 1. Local broadcast channels 2. Public access 3. Educational and governmental programs (PEGs) 4. a limited number of cable networks






8. 1. Estimates the numbers of viewers and listeners 2. Variety of categories 3. Time periods (or dayparts)






9. 1. Created after Jan. 1 - 1978 - protected for author's life plus 70 years 2. Created 'for hire' after Jan 1 - 1978 - protected for 95 years






10. 1. Concentration of ownership 2. Less free exchange of ideas






11. 1. The product and 2. the geographic aspects of the market






12. When an ORIGINAL work is FIXED in any FORM


13. 1. Major market (1-50) 2. Medium market (51-100) 3. Small market (100+)






14. 1. Premium services 2. Negotiate with individual cable networks 3. Pay each network a set fee per subscriber 4. The need for new and recycled programming






15. 1. Monopoly 2. Oligopoly 3. Monopolistic competition 4. Perfect competition






16. A place where consumers and sellers interact






17. Numbers over quality






18. Zip code - specific area






19. 1. a well-defined target audience 2. High quality proramming 3. High technical (Statistics)






20. VALs(Values - Attitudes - and Lifestyle) 1. Activities 2. Opinions 3. Interests 4. needs 5. Personality






21. 1. Capital investment a. Equipment b. Personnel c. Programming 2. Regulatory policy






22. 1. Lead-in (best - strongest - most popular program - first!) 2. Hammocking (weaker program - in between two stronger programs) 3. Tent-poling (strong show in middle off two weaker) 4. Counter-programming (go for next largest audience) 5. Stunting (d






23. 1. capture an existing audience 2. Reach the new audience






24. 1. Demographic research 2. Psychographic research 3. Geo demographic research






25. 1. News 2. Sports 3. Children's programming 4. Public affairs programs






26. Combines demographic and psygraphic data with geological locations and clusters; 2. Is used frequently in advertising and marketing






27. 1. US Constitution - Article 1 - section 8 2. title 17 of the United States Code 3. The Copyright Act of 1976






28. 1. Early morning (7-9 am) 2. Daytime (10am-4pm) 3. Prime time (7-11) 4. Late night (11:30 pm-1 am) 5. Overnight (1-7 am) 6. Weekend mornings and afternoons.






29. 1. Rising costs 2. Regulatory concerns 3. Utilization of the internet






30. 1. Already copyrighted material 2. In the public domain 3. common phrases and ideas 4. discoveries and inventions






31. 1. America is growing older 2. Ethnic change (more Latinos) 3. Information systems permeate






32. 1. Focus groups 2. Program testing 3. Call-out research






33. An estimate of the number of people or households viewing or listening to a particular program - off all potential audience members






34. 1. Representative of the whole 2. Random - exclusive 3. Generalizability 4. Systematic Error






35. 1. Technical aspects 2. Local-air staff or satellite distribution 3. Commercial density (how many commercials?)






36. Lifestyle patterns






37. 1. Program and budget 2. Acquisition 3. Scheduling 4. Evaluation 5. Interpersonal






38. Number of players.






39. 1. Identify its strengths and weaknesses 2. Understand ratings terminology 3. Interpreting the data






40. 1. Terrestrial broadcasting 2. Cable 3. Wireless internet






41. 1. Concentration of buyers and sellers in the market 2. Differentiation among products 3. Barriers to entry for new competitors 4. Cost structures 5. Vertical integration






42. 1. Geographical boundaries 2. Ranked by the size of population






43. 1. National research services 2. Industry and trade associations 3. Professional consulting firms. Individualized and expensive 4. Local research departments