Test your basic knowledge |

Broadcast Management

Instructions:
  • Answer 43 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. 1. Geographical boundaries 2. Ranked by the size of population






2. 1. The product and 2. the geographic aspects of the market






3. When an ORIGINAL work is FIXED in any FORM


4. 1. Rising costs 2. Regulatory concerns 3. Utilization of the internet






5. 1. Sharing capital and costs 2. Access to new markets 3. Shareholder value






6. 1. America is growing older 2. Ethnic change (more Latinos) 3. Information systems permeate






7. Zip code - specific area






8. An estimate of the number of people or households viewing or listening to a particular program - off all potential audience members






9. 1. Representative of the whole 2. Random - exclusive 3. Generalizability 4. Systematic Error






10. 1. Intra-industry (eg - consolidation of the radio) 2. Inter-industry (eg - consolidation of AOL/Time Warner)






11. A place where consumers and sellers interact






12. 1. Terrestrial broadcasting 2. Cable 3. Wireless internet






13. 1. Capital investment a. Equipment b. Personnel c. Programming 2. Regulatory policy






14. 1. Early morning (7-9 am) 2. Daytime (10am-4pm) 3. Prime time (7-11) 4. Late night (11:30 pm-1 am) 5. Overnight (1-7 am) 6. Weekend mornings and afternoons.






15. 1. Focus groups 2. Program testing 3. Call-out research






16. 1. Mergers and acquisitions 2. Joint ownership 3. Joint ventures 4. Formal and informal cooperative ventures






17. 1. Major market (1-50) 2. Medium market (51-100) 3. Small market (100+)






18. 1. capture an existing audience 2. Reach the new audience






19. 1. News 2. Sports 3. Children's programming 4. Public affairs programs






20. Lifestyle patterns






21. 1. Personnel 2. Fragmentation 3. Creating enterprise value






22. 1. Local broadcast channels 2. Public access 3. Educational and governmental programs (PEGs) 4. a limited number of cable networks






23. 1. Concentration of buyers and sellers in the market 2. Differentiation among products 3. Barriers to entry for new competitors 4. Cost structures 5. Vertical integration






24. 1. Demographic research 2. Psychographic research 3. Geo demographic research






25. 1. Premium services 2. Negotiate with individual cable networks 3. Pay each network a set fee per subscriber 4. The need for new and recycled programming






26. 1. US Constitution - Article 1 - section 8 2. title 17 of the United States Code 3. The Copyright Act of 1976






27. 1. a well-defined target audience 2. High quality proramming 3. High technical (Statistics)






28. Numbers over quality






29. Number of players.






30. 1. Identify its strengths and weaknesses 2. Understand ratings terminology 3. Interpreting the data






31. 1. Lead-in (best - strongest - most popular program - first!) 2. Hammocking (weaker program - in between two stronger programs) 3. Tent-poling (strong show in middle off two weaker) 4. Counter-programming (go for next largest audience) 5. Stunting (d






32. 1. Technical aspects 2. Local-air staff or satellite distribution 3. Commercial density (how many commercials?)






33. 1. Estimates the numbers of viewers and listeners 2. Variety of categories 3. Time periods (or dayparts)






34. 1. National research services 2. Industry and trade associations 3. Professional consulting firms. Individualized and expensive 4. Local research departments






35. 1. Created after Jan. 1 - 1978 - protected for author's life plus 70 years 2. Created 'for hire' after Jan 1 - 1978 - protected for 95 years






36. 1. Monopoly 2. Oligopoly 3. Monopolistic competition 4. Perfect competition






37. 1. Already copyrighted material 2. In the public domain 3. common phrases and ideas 4. discoveries and inventions






38. VALs(Values - Attitudes - and Lifestyle) 1. Activities 2. Opinions 3. Interests 4. needs 5. Personality






39. Combines demographic and psygraphic data with geological locations and clusters; 2. Is used frequently in advertising and marketing






40. 1. Multicasting 2. Subscription 3. E-commerce






41. An estimate of the number of people or households viewing or listening to a particular program based no the actual number of viewers or listeners at a given time. (Shown as a larger percentage)






42. 1. Concentration of ownership 2. Less free exchange of ideas






43. 1. Program and budget 2. Acquisition 3. Scheduling 4. Evaluation 5. Interpersonal