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Broadcast Management

Instructions:
  • Answer 43 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. 1. capture an existing audience 2. Reach the new audience






2. 1. Multicasting 2. Subscription 3. E-commerce






3. Zip code - specific area






4. 1. Already copyrighted material 2. In the public domain 3. common phrases and ideas 4. discoveries and inventions






5. 1. The product and 2. the geographic aspects of the market






6. 1. Concentration of ownership 2. Less free exchange of ideas






7. 1. Estimates the numbers of viewers and listeners 2. Variety of categories 3. Time periods (or dayparts)






8. 1. Monopoly 2. Oligopoly 3. Monopolistic competition 4. Perfect competition






9. 1. Capital investment a. Equipment b. Personnel c. Programming 2. Regulatory policy






10. Combines demographic and psygraphic data with geological locations and clusters; 2. Is used frequently in advertising and marketing






11. 1. Geographical boundaries 2. Ranked by the size of population






12. 1. America is growing older 2. Ethnic change (more Latinos) 3. Information systems permeate






13. 1. Identify its strengths and weaknesses 2. Understand ratings terminology 3. Interpreting the data






14. 1. Concentration of buyers and sellers in the market 2. Differentiation among products 3. Barriers to entry for new competitors 4. Cost structures 5. Vertical integration






15. Lifestyle patterns






16. 1. Technical aspects 2. Local-air staff or satellite distribution 3. Commercial density (how many commercials?)






17. 1. Representative of the whole 2. Random - exclusive 3. Generalizability 4. Systematic Error






18. 1. Local broadcast channels 2. Public access 3. Educational and governmental programs (PEGs) 4. a limited number of cable networks






19. 1. Terrestrial broadcasting 2. Cable 3. Wireless internet






20. 1. Created after Jan. 1 - 1978 - protected for author's life plus 70 years 2. Created 'for hire' after Jan 1 - 1978 - protected for 95 years






21. Number of players.






22. An estimate of the number of people or households viewing or listening to a particular program based no the actual number of viewers or listeners at a given time. (Shown as a larger percentage)






23. Numbers over quality






24. 1. Focus groups 2. Program testing 3. Call-out research






25. 1. US Constitution - Article 1 - section 8 2. title 17 of the United States Code 3. The Copyright Act of 1976






26. 1. Premium services 2. Negotiate with individual cable networks 3. Pay each network a set fee per subscriber 4. The need for new and recycled programming






27. 1. National research services 2. Industry and trade associations 3. Professional consulting firms. Individualized and expensive 4. Local research departments






28. 1. Sharing capital and costs 2. Access to new markets 3. Shareholder value






29. 1. Major market (1-50) 2. Medium market (51-100) 3. Small market (100+)






30. An estimate of the number of people or households viewing or listening to a particular program - off all potential audience members






31. 1. Intra-industry (eg - consolidation of the radio) 2. Inter-industry (eg - consolidation of AOL/Time Warner)






32. 1. Rising costs 2. Regulatory concerns 3. Utilization of the internet






33. 1. Early morning (7-9 am) 2. Daytime (10am-4pm) 3. Prime time (7-11) 4. Late night (11:30 pm-1 am) 5. Overnight (1-7 am) 6. Weekend mornings and afternoons.






34. 1. News 2. Sports 3. Children's programming 4. Public affairs programs






35. 1. Demographic research 2. Psychographic research 3. Geo demographic research






36. 1. a well-defined target audience 2. High quality proramming 3. High technical (Statistics)






37. VALs(Values - Attitudes - and Lifestyle) 1. Activities 2. Opinions 3. Interests 4. needs 5. Personality






38. 1. Lead-in (best - strongest - most popular program - first!) 2. Hammocking (weaker program - in between two stronger programs) 3. Tent-poling (strong show in middle off two weaker) 4. Counter-programming (go for next largest audience) 5. Stunting (d






39. 1. Personnel 2. Fragmentation 3. Creating enterprise value






40. 1. Program and budget 2. Acquisition 3. Scheduling 4. Evaluation 5. Interpersonal






41. A place where consumers and sellers interact






42. 1. Mergers and acquisitions 2. Joint ownership 3. Joint ventures 4. Formal and informal cooperative ventures






43. When an ORIGINAL work is FIXED in any FORM

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