Test your basic knowledge |

Broadcast Management

Subjects : business-skills, industries

Instructions:

Answer 43 questions in 15 minutes.
If you are not ready to take this test, you can study here.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.

1. 1. Sharing capital and costs 2. Access to new markets 3. Shareholder value
3 Benefits of strategic alliances
Geo demographic research
A market can be defined as:
2 approaches to radio programming strategy

2. 1. Representative of the whole 2. Random - exclusive 3. Generalizability 4. Systematic Error
2 types of strategic Alliances
Barriers to market entry
4 characteristics of obtaining samples
3 management issues in programming

3. 1. Program and budget 2. Acquisition 3. Scheduling 4. Evaluation 5. Interpersonal
2 approaches to radio programming strategy
3 Qualitative approaches to Psychographic research data
5 main tasks of the Program director
4 characteristics of obtaining samples

4. 1. Created after Jan. 1 - 1978 - protected for author's life plus 70 years 2. Created 'for hire' after Jan 1 - 1978 - protected for 95 years
4 types of market structures
2 dividing lines (limits) of the Copyright Act of 1978
2 types of strategic Alliances
2 results of Strategic Alliances

5. VALs(Values - Attitudes - and Lifestyle) 1. Activities 2. Opinions 3. Interests 4. needs 5. Personality
4 sources of audience research data
Geo demographic research combines... and is used frequently in...
5 VAL character4istics of psychographic research data
3 Social forces to market change

6. Lifestyle patterns
5 main tasks of the Program director
3 Social forces to market change
3 variables for Radio format
Psychographic research

7. 1. Personnel 2. Fragmentation 3. Creating enterprise value
3 characteristics of demographic audience research data
4 types of market structures
3 management issues
3 variables for Radio format

8. Numbers over quality
Shara
The media market combines what two things?
Geo demographic research
Demographic research

9. 1. Already copyrighted material 2. In the public domain 3. common phrases and ideas 4. discoveries and inventions
When is a work NOT considered protected by copyright?
3 Qualitative approaches to Psychographic research data
3 Market ranks
3 types of programming platforms

10. Zip code - specific area
Geo demographic research
4 differences of cable from TV
9 placement and scheduling television programming strategies
3 business models

11. 1. Demographic research 2. Psychographic research 3. Geo demographic research
3 Benefits of strategic alliances
3 elements of a profitable program
3 types of Audience research and Analysis
5 main tasks of the Program director

12. 1. US Constitution - Article 1 - section 8 2. title 17 of the United States Code 3. The Copyright Act of 1976
A market can be defined as:
3 ways Copyright law originated
2 dividing lines (limits) of the Copyright Act of 1978
3 ways to use audience research data

13. 1. National research services 2. Industry and trade associations 3. Professional consulting firms. Individualized and expensive 4. Local research departments
4 sources of audience research data
5 VAL character4istics of psychographic research data
3 types of Audience research and Analysis
3 Qualitative approaches to Psychographic research data

14. 1. Monopoly 2. Oligopoly 3. Monopolistic competition 4. Perfect competition
4 types of market structures
When is a work NOT considered protected by copyright?
5 VAL character4istics of psychographic research data
3 business models

15. 1. Concentration of buyers and sellers in the market 2. Differentiation among products 3. Barriers to entry for new competitors 4. Cost structures 5. Vertical integration
3 management issues
4 differences of cable from TV
4 types of market structures
5 criteria that identify a market structure:

16. 1. Rising costs 2. Regulatory concerns 3. Utilization of the internet
Barriers to market entry
3 management issues in programming
3 business models
Shara

17. 1. Identify its strengths and weaknesses 2. Understand ratings terminology 3. Interpreting the data
A market can be defined as:
3 ways to use audience research data
The media market combines what two things?
3 business models

18. 1. a well-defined target audience 2. High quality proramming 3. High technical (Statistics)
3 elements of a profitable program
Demographic research
3 business models
3 characteristics of demographic audience research data

19. 1. Multicasting 2. Subscription 3. E-commerce
2 approaches to radio programming strategy
3 business models
5 VAL character4istics of psychographic research data
Barriers to market entry

20. 1. Premium services 2. Negotiate with individual cable networks 3. Pay each network a set fee per subscriber 4. The need for new and recycled programming
2 things that define a market
3 types of Audience research and Analysis
When is a work considered 'protected' by copyright?
4 differences of cable from TV

21. 1. Estimates the numbers of viewers and listeners 2. Variety of categories 3. Time periods (or dayparts)
3 Qualitative approaches to Psychographic research data
When is a work considered 'protected' by copyright?
3 ways Copyright law originated
3 characteristics of demographic audience research data

22. 1. America is growing older 2. Ethnic change (more Latinos) 3. Information systems permeate
9 placement and scheduling television programming strategies
2 results of Strategic Alliances
3 Social forces to market change
3 management issues

23. 1. Technical aspects 2. Local-air staff or satellite distribution 3. Commercial density (how many commercials?)
3 types of programming platforms
3 ways to use audience research data
3 variables for Radio format
3 management issues

24. 1. Geographical boundaries 2. Ranked by the size of population
3 ways to use audience research data
2 results of Strategic Alliances
3 Qualitative approaches to Psychographic research data
2 things that define a market

25. When an ORIGINAL work is FIXED in any FORM

26. 1. Concentration of ownership 2. Less free exchange of ideas
5 VAL character4istics of psychographic research data
3 characteristics of demographic audience research data
3 elements of a profitable program
2 results of Strategic Alliances

27. 1. Early morning (7-9 am) 2. Daytime (10am-4pm) 3. Prime time (7-11) 4. Late night (11:30 pm-1 am) 5. Overnight (1-7 am) 6. Weekend mornings and afternoons.
3 Market ranks
5 main tasks of the Program director
6 dayparts to television programming
2 dividing lines (limits) of the Copyright Act of 1978

28. 1. Mergers and acquisitions 2. Joint ownership 3. Joint ventures 4. Formal and informal cooperative ventures
4 Strategic Alliance forms
4 types of market structures
4 things basic cable service includes
4 differences of cable from TV

29. 1. Capital investment a. Equipment b. Personnel c. Programming 2. Regulatory policy
A market can be defined as:
Barriers to market entry
3 Qualitative approaches to Psychographic research data
3 ways Copyright law originated

30. 1. Local broadcast channels 2. Public access 3. Educational and governmental programs (PEGs) 4. a limited number of cable networks
4 things basic cable service includes
3 Social forces to market change
4 sources of audience research data
Shara

31. 1. Terrestrial broadcasting 2. Cable 3. Wireless internet
2 dividing lines (limits) of the Copyright Act of 1978
3 types of programming platforms
3 Market ranks
3 Benefits of strategic alliances

32. 1. Major market (1-50) 2. Medium market (51-100) 3. Small market (100+)
3 Market ranks
3 Qualitative approaches to Psychographic research data
Rating
5 VAL character4istics of psychographic research data

33. Combines demographic and psygraphic data with geological locations and clusters; 2. Is used frequently in advertising and marketing
2 approaches to radio programming strategy
Geo demographic research combines... and is used frequently in...
3 variables for Radio format
3 ways to use audience research data

34. 1. The product and 2. the geographic aspects of the market
3 Market ranks
Rating
3 ways Copyright law originated
The media market combines what two things?

35. A place where consumers and sellers interact
4 things basic cable service includes
A market can be defined as:
4 differences of cable from TV
2 things that define a market

36. Number of players.
Market structure is known as the...
Geo demographic research combines... and is used frequently in...
3 characteristics of demographic audience research data
Psychographic research

37. 1. Focus groups 2. Program testing 3. Call-out research
Geo demographic research combines... and is used frequently in...
3 Qualitative approaches to Psychographic research data
4 things most local programming consists of...
4 characteristics of obtaining samples

38. An estimate of the number of people or households viewing or listening to a particular program based no the actual number of viewers or listeners at a given time. (Shown as a larger percentage)
Shara
A market can be defined as:
2 types of strategic Alliances
Barriers to market entry

39. 1. Intra-industry (eg - consolidation of the radio) 2. Inter-industry (eg - consolidation of AOL/Time Warner)
When is a work NOT considered protected by copyright?
5 main tasks of the Program director
3 ways Copyright law originated
2 types of strategic Alliances

40. 1. Lead-in (best - strongest - most popular program - first!) 2. Hammocking (weaker program - in between two stronger programs) 3. Tent-poling (strong show in middle off two weaker) 4. Counter-programming (go for next largest audience) 5. Stunting (d
2 types of strategic Alliances
3 Qualitative approaches to Psychographic research data
Market structure is known as the...
9 placement and scheduling television programming strategies

41. 1. News 2. Sports 3. Children's programming 4. Public affairs programs
3 variables for Radio format
When is a work NOT considered protected by copyright?
3 management issues in programming
4 things most local programming consists of...

42. 1. capture an existing audience 2. Reach the new audience
4 types of market structures
2 approaches to radio programming strategy
5 criteria that identify a market structure:
3 Market ranks

43. An estimate of the number of people or households viewing or listening to a particular program - off all potential audience members
4 characteristics of obtaining samples
Barriers to market entry
Rating
4 sources of audience research data