Test your basic knowledge |

Broadcast Management

Instructions:
  • Answer 43 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Combines demographic and psygraphic data with geological locations and clusters; 2. Is used frequently in advertising and marketing






2. 1. Sharing capital and costs 2. Access to new markets 3. Shareholder value






3. 1. US Constitution - Article 1 - section 8 2. title 17 of the United States Code 3. The Copyright Act of 1976






4. 1. Terrestrial broadcasting 2. Cable 3. Wireless internet






5. Lifestyle patterns






6. 1. Personnel 2. Fragmentation 3. Creating enterprise value






7. 1. Intra-industry (eg - consolidation of the radio) 2. Inter-industry (eg - consolidation of AOL/Time Warner)






8. 1. Lead-in (best - strongest - most popular program - first!) 2. Hammocking (weaker program - in between two stronger programs) 3. Tent-poling (strong show in middle off two weaker) 4. Counter-programming (go for next largest audience) 5. Stunting (d






9. A place where consumers and sellers interact






10. 1. Program and budget 2. Acquisition 3. Scheduling 4. Evaluation 5. Interpersonal






11. 1. Mergers and acquisitions 2. Joint ownership 3. Joint ventures 4. Formal and informal cooperative ventures






12. 1. Technical aspects 2. Local-air staff or satellite distribution 3. Commercial density (how many commercials?)






13. 1. Premium services 2. Negotiate with individual cable networks 3. Pay each network a set fee per subscriber 4. The need for new and recycled programming






14. 1. Concentration of buyers and sellers in the market 2. Differentiation among products 3. Barriers to entry for new competitors 4. Cost structures 5. Vertical integration






15. 1. Demographic research 2. Psychographic research 3. Geo demographic research






16. 1. Major market (1-50) 2. Medium market (51-100) 3. Small market (100+)






17. 1. Created after Jan. 1 - 1978 - protected for author's life plus 70 years 2. Created 'for hire' after Jan 1 - 1978 - protected for 95 years






18. 1. Focus groups 2. Program testing 3. Call-out research






19. Number of players.






20. 1. News 2. Sports 3. Children's programming 4. Public affairs programs






21. An estimate of the number of people or households viewing or listening to a particular program - off all potential audience members






22. An estimate of the number of people or households viewing or listening to a particular program based no the actual number of viewers or listeners at a given time. (Shown as a larger percentage)






23. 1. Rising costs 2. Regulatory concerns 3. Utilization of the internet






24. 1. Multicasting 2. Subscription 3. E-commerce






25. Zip code - specific area






26. Numbers over quality






27. 1. Early morning (7-9 am) 2. Daytime (10am-4pm) 3. Prime time (7-11) 4. Late night (11:30 pm-1 am) 5. Overnight (1-7 am) 6. Weekend mornings and afternoons.






28. 1. Local broadcast channels 2. Public access 3. Educational and governmental programs (PEGs) 4. a limited number of cable networks






29. 1. America is growing older 2. Ethnic change (more Latinos) 3. Information systems permeate






30. 1. a well-defined target audience 2. High quality proramming 3. High technical (Statistics)






31. 1. Concentration of ownership 2. Less free exchange of ideas






32. 1. Monopoly 2. Oligopoly 3. Monopolistic competition 4. Perfect competition






33. 1. Estimates the numbers of viewers and listeners 2. Variety of categories 3. Time periods (or dayparts)






34. 1. Geographical boundaries 2. Ranked by the size of population






35. 1. Representative of the whole 2. Random - exclusive 3. Generalizability 4. Systematic Error






36. 1. Already copyrighted material 2. In the public domain 3. common phrases and ideas 4. discoveries and inventions






37. 1. Identify its strengths and weaknesses 2. Understand ratings terminology 3. Interpreting the data






38. 1. The product and 2. the geographic aspects of the market






39. VALs(Values - Attitudes - and Lifestyle) 1. Activities 2. Opinions 3. Interests 4. needs 5. Personality






40. 1. Capital investment a. Equipment b. Personnel c. Programming 2. Regulatory policy






41. 1. capture an existing audience 2. Reach the new audience






42. 1. National research services 2. Industry and trade associations 3. Professional consulting firms. Individualized and expensive 4. Local research departments






43. When an ORIGINAL work is FIXED in any FORM