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Broadcast Management

Instructions:
  • Answer 43 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Zip code - specific area






2. 1. Sharing capital and costs 2. Access to new markets 3. Shareholder value






3. An estimate of the number of people or households viewing or listening to a particular program - off all potential audience members






4. 1. capture an existing audience 2. Reach the new audience






5. Combines demographic and psygraphic data with geological locations and clusters; 2. Is used frequently in advertising and marketing






6. 1. The product and 2. the geographic aspects of the market






7. 1. Demographic research 2. Psychographic research 3. Geo demographic research






8. 1. Identify its strengths and weaknesses 2. Understand ratings terminology 3. Interpreting the data






9. 1. Major market (1-50) 2. Medium market (51-100) 3. Small market (100+)






10. Numbers over quality






11. 1. a well-defined target audience 2. High quality proramming 3. High technical (Statistics)






12. When an ORIGINAL work is FIXED in any FORM

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13. 1. National research services 2. Industry and trade associations 3. Professional consulting firms. Individualized and expensive 4. Local research departments






14. 1. Representative of the whole 2. Random - exclusive 3. Generalizability 4. Systematic Error






15. 1. Early morning (7-9 am) 2. Daytime (10am-4pm) 3. Prime time (7-11) 4. Late night (11:30 pm-1 am) 5. Overnight (1-7 am) 6. Weekend mornings and afternoons.






16. 1. Multicasting 2. Subscription 3. E-commerce






17. 1. Focus groups 2. Program testing 3. Call-out research






18. 1. Intra-industry (eg - consolidation of the radio) 2. Inter-industry (eg - consolidation of AOL/Time Warner)






19. 1. News 2. Sports 3. Children's programming 4. Public affairs programs






20. 1. Terrestrial broadcasting 2. Cable 3. Wireless internet






21. 1. Lead-in (best - strongest - most popular program - first!) 2. Hammocking (weaker program - in between two stronger programs) 3. Tent-poling (strong show in middle off two weaker) 4. Counter-programming (go for next largest audience) 5. Stunting (d






22. 1. Technical aspects 2. Local-air staff or satellite distribution 3. Commercial density (how many commercials?)






23. 1. Rising costs 2. Regulatory concerns 3. Utilization of the internet






24. 1. Concentration of buyers and sellers in the market 2. Differentiation among products 3. Barriers to entry for new competitors 4. Cost structures 5. Vertical integration






25. 1. Mergers and acquisitions 2. Joint ownership 3. Joint ventures 4. Formal and informal cooperative ventures






26. An estimate of the number of people or households viewing or listening to a particular program based no the actual number of viewers or listeners at a given time. (Shown as a larger percentage)






27. 1. Geographical boundaries 2. Ranked by the size of population






28. 1. Created after Jan. 1 - 1978 - protected for author's life plus 70 years 2. Created 'for hire' after Jan 1 - 1978 - protected for 95 years






29. Lifestyle patterns






30. A place where consumers and sellers interact






31. 1. Monopoly 2. Oligopoly 3. Monopolistic competition 4. Perfect competition






32. 1. Estimates the numbers of viewers and listeners 2. Variety of categories 3. Time periods (or dayparts)






33. 1. Personnel 2. Fragmentation 3. Creating enterprise value






34. 1. Concentration of ownership 2. Less free exchange of ideas






35. 1. US Constitution - Article 1 - section 8 2. title 17 of the United States Code 3. The Copyright Act of 1976






36. 1. Premium services 2. Negotiate with individual cable networks 3. Pay each network a set fee per subscriber 4. The need for new and recycled programming






37. 1. Already copyrighted material 2. In the public domain 3. common phrases and ideas 4. discoveries and inventions






38. 1. Capital investment a. Equipment b. Personnel c. Programming 2. Regulatory policy






39. Number of players.






40. VALs(Values - Attitudes - and Lifestyle) 1. Activities 2. Opinions 3. Interests 4. needs 5. Personality






41. 1. Local broadcast channels 2. Public access 3. Educational and governmental programs (PEGs) 4. a limited number of cable networks






42. 1. Program and budget 2. Acquisition 3. Scheduling 4. Evaluation 5. Interpersonal






43. 1. America is growing older 2. Ethnic change (more Latinos) 3. Information systems permeate