Test your basic knowledge |

Broadcast Management

Instructions:
  • Answer 43 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. 1. Representative of the whole 2. Random - exclusive 3. Generalizability 4. Systematic Error






2. 1. Personnel 2. Fragmentation 3. Creating enterprise value






3. Numbers over quality






4. 1. Program and budget 2. Acquisition 3. Scheduling 4. Evaluation 5. Interpersonal






5. VALs(Values - Attitudes - and Lifestyle) 1. Activities 2. Opinions 3. Interests 4. needs 5. Personality






6. 1. Early morning (7-9 am) 2. Daytime (10am-4pm) 3. Prime time (7-11) 4. Late night (11:30 pm-1 am) 5. Overnight (1-7 am) 6. Weekend mornings and afternoons.






7. 1. Already copyrighted material 2. In the public domain 3. common phrases and ideas 4. discoveries and inventions






8. 1. The product and 2. the geographic aspects of the market






9. An estimate of the number of people or households viewing or listening to a particular program - off all potential audience members






10. 1. Monopoly 2. Oligopoly 3. Monopolistic competition 4. Perfect competition






11. 1. Terrestrial broadcasting 2. Cable 3. Wireless internet






12. 1. Multicasting 2. Subscription 3. E-commerce






13. 1. capture an existing audience 2. Reach the new audience






14. 1. Lead-in (best - strongest - most popular program - first!) 2. Hammocking (weaker program - in between two stronger programs) 3. Tent-poling (strong show in middle off two weaker) 4. Counter-programming (go for next largest audience) 5. Stunting (d






15. 1. Major market (1-50) 2. Medium market (51-100) 3. Small market (100+)






16. When an ORIGINAL work is FIXED in any FORM


17. 1. News 2. Sports 3. Children's programming 4. Public affairs programs






18. 1. Sharing capital and costs 2. Access to new markets 3. Shareholder value






19. Lifestyle patterns






20. Number of players.






21. 1. Capital investment a. Equipment b. Personnel c. Programming 2. Regulatory policy






22. A place where consumers and sellers interact






23. Zip code - specific area






24. 1. Estimates the numbers of viewers and listeners 2. Variety of categories 3. Time periods (or dayparts)






25. 1. Concentration of buyers and sellers in the market 2. Differentiation among products 3. Barriers to entry for new competitors 4. Cost structures 5. Vertical integration






26. 1. Intra-industry (eg - consolidation of the radio) 2. Inter-industry (eg - consolidation of AOL/Time Warner)






27. 1. Demographic research 2. Psychographic research 3. Geo demographic research






28. 1. America is growing older 2. Ethnic change (more Latinos) 3. Information systems permeate






29. An estimate of the number of people or households viewing or listening to a particular program based no the actual number of viewers or listeners at a given time. (Shown as a larger percentage)






30. 1. a well-defined target audience 2. High quality proramming 3. High technical (Statistics)






31. 1. Concentration of ownership 2. Less free exchange of ideas






32. 1. US Constitution - Article 1 - section 8 2. title 17 of the United States Code 3. The Copyright Act of 1976






33. 1. Created after Jan. 1 - 1978 - protected for author's life plus 70 years 2. Created 'for hire' after Jan 1 - 1978 - protected for 95 years






34. 1. Technical aspects 2. Local-air staff or satellite distribution 3. Commercial density (how many commercials?)






35. 1. Focus groups 2. Program testing 3. Call-out research






36. 1. Local broadcast channels 2. Public access 3. Educational and governmental programs (PEGs) 4. a limited number of cable networks






37. Combines demographic and psygraphic data with geological locations and clusters; 2. Is used frequently in advertising and marketing






38. 1. Premium services 2. Negotiate with individual cable networks 3. Pay each network a set fee per subscriber 4. The need for new and recycled programming






39. 1. Geographical boundaries 2. Ranked by the size of population






40. 1. National research services 2. Industry and trade associations 3. Professional consulting firms. Individualized and expensive 4. Local research departments






41. 1. Mergers and acquisitions 2. Joint ownership 3. Joint ventures 4. Formal and informal cooperative ventures






42. 1. Rising costs 2. Regulatory concerns 3. Utilization of the internet






43. 1. Identify its strengths and weaknesses 2. Understand ratings terminology 3. Interpreting the data