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Broadcast Management

Instructions:
  • Answer 43 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. 1. a well-defined target audience 2. High quality proramming 3. High technical (Statistics)






2. 1. Early morning (7-9 am) 2. Daytime (10am-4pm) 3. Prime time (7-11) 4. Late night (11:30 pm-1 am) 5. Overnight (1-7 am) 6. Weekend mornings and afternoons.






3. Zip code - specific area






4. 1. Concentration of ownership 2. Less free exchange of ideas






5. 1. Monopoly 2. Oligopoly 3. Monopolistic competition 4. Perfect competition






6. 1. Created after Jan. 1 - 1978 - protected for author's life plus 70 years 2. Created 'for hire' after Jan 1 - 1978 - protected for 95 years






7. 1. Rising costs 2. Regulatory concerns 3. Utilization of the internet






8. Numbers over quality






9. 1. Intra-industry (eg - consolidation of the radio) 2. Inter-industry (eg - consolidation of AOL/Time Warner)






10. An estimate of the number of people or households viewing or listening to a particular program - off all potential audience members






11. 1. Terrestrial broadcasting 2. Cable 3. Wireless internet






12. 1. Major market (1-50) 2. Medium market (51-100) 3. Small market (100+)






13. 1. Technical aspects 2. Local-air staff or satellite distribution 3. Commercial density (how many commercials?)






14. 1. Premium services 2. Negotiate with individual cable networks 3. Pay each network a set fee per subscriber 4. The need for new and recycled programming






15. Combines demographic and psygraphic data with geological locations and clusters; 2. Is used frequently in advertising and marketing






16. 1. Capital investment a. Equipment b. Personnel c. Programming 2. Regulatory policy






17. Lifestyle patterns






18. 1. Sharing capital and costs 2. Access to new markets 3. Shareholder value






19. 1. Estimates the numbers of viewers and listeners 2. Variety of categories 3. Time periods (or dayparts)






20. 1. Concentration of buyers and sellers in the market 2. Differentiation among products 3. Barriers to entry for new competitors 4. Cost structures 5. Vertical integration






21. Number of players.






22. 1. Demographic research 2. Psychographic research 3. Geo demographic research






23. 1. National research services 2. Industry and trade associations 3. Professional consulting firms. Individualized and expensive 4. Local research departments






24. 1. Mergers and acquisitions 2. Joint ownership 3. Joint ventures 4. Formal and informal cooperative ventures






25. 1. Personnel 2. Fragmentation 3. Creating enterprise value






26. VALs(Values - Attitudes - and Lifestyle) 1. Activities 2. Opinions 3. Interests 4. needs 5. Personality






27. 1. The product and 2. the geographic aspects of the market






28. 1. Focus groups 2. Program testing 3. Call-out research






29. 1. Program and budget 2. Acquisition 3. Scheduling 4. Evaluation 5. Interpersonal






30. 1. Representative of the whole 2. Random - exclusive 3. Generalizability 4. Systematic Error






31. An estimate of the number of people or households viewing or listening to a particular program based no the actual number of viewers or listeners at a given time. (Shown as a larger percentage)






32. A place where consumers and sellers interact






33. 1. Local broadcast channels 2. Public access 3. Educational and governmental programs (PEGs) 4. a limited number of cable networks






34. 1. Already copyrighted material 2. In the public domain 3. common phrases and ideas 4. discoveries and inventions






35. 1. News 2. Sports 3. Children's programming 4. Public affairs programs






36. 1. Identify its strengths and weaknesses 2. Understand ratings terminology 3. Interpreting the data






37. When an ORIGINAL work is FIXED in any FORM


38. 1. America is growing older 2. Ethnic change (more Latinos) 3. Information systems permeate






39. 1. capture an existing audience 2. Reach the new audience






40. 1. Lead-in (best - strongest - most popular program - first!) 2. Hammocking (weaker program - in between two stronger programs) 3. Tent-poling (strong show in middle off two weaker) 4. Counter-programming (go for next largest audience) 5. Stunting (d






41. 1. Geographical boundaries 2. Ranked by the size of population






42. 1. Multicasting 2. Subscription 3. E-commerce






43. 1. US Constitution - Article 1 - section 8 2. title 17 of the United States Code 3. The Copyright Act of 1976