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Broadcast Management

Instructions:
  • Answer 43 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. 1. Estimates the numbers of viewers and listeners 2. Variety of categories 3. Time periods (or dayparts)






2. 1. Monopoly 2. Oligopoly 3. Monopolistic competition 4. Perfect competition






3. 1. Identify its strengths and weaknesses 2. Understand ratings terminology 3. Interpreting the data






4. 1. The product and 2. the geographic aspects of the market






5. Lifestyle patterns






6. Number of players.






7. 1. Major market (1-50) 2. Medium market (51-100) 3. Small market (100+)






8. 1. Geographical boundaries 2. Ranked by the size of population






9. 1. Early morning (7-9 am) 2. Daytime (10am-4pm) 3. Prime time (7-11) 4. Late night (11:30 pm-1 am) 5. Overnight (1-7 am) 6. Weekend mornings and afternoons.






10. 1. Lead-in (best - strongest - most popular program - first!) 2. Hammocking (weaker program - in between two stronger programs) 3. Tent-poling (strong show in middle off two weaker) 4. Counter-programming (go for next largest audience) 5. Stunting (d






11. 1. Technical aspects 2. Local-air staff or satellite distribution 3. Commercial density (how many commercials?)






12. An estimate of the number of people or households viewing or listening to a particular program - off all potential audience members






13. 1. Local broadcast channels 2. Public access 3. Educational and governmental programs (PEGs) 4. a limited number of cable networks






14. Combines demographic and psygraphic data with geological locations and clusters; 2. Is used frequently in advertising and marketing






15. Zip code - specific area






16. 1. Program and budget 2. Acquisition 3. Scheduling 4. Evaluation 5. Interpersonal






17. 1. Personnel 2. Fragmentation 3. Creating enterprise value






18. 1. Created after Jan. 1 - 1978 - protected for author's life plus 70 years 2. Created 'for hire' after Jan 1 - 1978 - protected for 95 years






19. 1. US Constitution - Article 1 - section 8 2. title 17 of the United States Code 3. The Copyright Act of 1976






20. 1. National research services 2. Industry and trade associations 3. Professional consulting firms. Individualized and expensive 4. Local research departments






21. 1. capture an existing audience 2. Reach the new audience






22. VALs(Values - Attitudes - and Lifestyle) 1. Activities 2. Opinions 3. Interests 4. needs 5. Personality






23. 1. Premium services 2. Negotiate with individual cable networks 3. Pay each network a set fee per subscriber 4. The need for new and recycled programming






24. When an ORIGINAL work is FIXED in any FORM

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25. 1. News 2. Sports 3. Children's programming 4. Public affairs programs






26. 1. Multicasting 2. Subscription 3. E-commerce






27. 1. Sharing capital and costs 2. Access to new markets 3. Shareholder value






28. 1. Already copyrighted material 2. In the public domain 3. common phrases and ideas 4. discoveries and inventions






29. 1. Mergers and acquisitions 2. Joint ownership 3. Joint ventures 4. Formal and informal cooperative ventures






30. 1. a well-defined target audience 2. High quality proramming 3. High technical (Statistics)






31. Numbers over quality






32. 1. Intra-industry (eg - consolidation of the radio) 2. Inter-industry (eg - consolidation of AOL/Time Warner)






33. 1. Concentration of ownership 2. Less free exchange of ideas






34. An estimate of the number of people or households viewing or listening to a particular program based no the actual number of viewers or listeners at a given time. (Shown as a larger percentage)






35. 1. Demographic research 2. Psychographic research 3. Geo demographic research






36. 1. America is growing older 2. Ethnic change (more Latinos) 3. Information systems permeate






37. 1. Rising costs 2. Regulatory concerns 3. Utilization of the internet






38. 1. Capital investment a. Equipment b. Personnel c. Programming 2. Regulatory policy






39. A place where consumers and sellers interact






40. 1. Focus groups 2. Program testing 3. Call-out research






41. 1. Terrestrial broadcasting 2. Cable 3. Wireless internet






42. 1. Concentration of buyers and sellers in the market 2. Differentiation among products 3. Barriers to entry for new competitors 4. Cost structures 5. Vertical integration






43. 1. Representative of the whole 2. Random - exclusive 3. Generalizability 4. Systematic Error