Test your basic knowledge |

Broadcast Management

Instructions:
  • Answer 43 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. 1. Focus groups 2. Program testing 3. Call-out research






2. 1. Concentration of buyers and sellers in the market 2. Differentiation among products 3. Barriers to entry for new competitors 4. Cost structures 5. Vertical integration






3. 1. Technical aspects 2. Local-air staff or satellite distribution 3. Commercial density (how many commercials?)






4. 1. News 2. Sports 3. Children's programming 4. Public affairs programs






5. 1. Premium services 2. Negotiate with individual cable networks 3. Pay each network a set fee per subscriber 4. The need for new and recycled programming






6. An estimate of the number of people or households viewing or listening to a particular program based no the actual number of viewers or listeners at a given time. (Shown as a larger percentage)






7. 1. Monopoly 2. Oligopoly 3. Monopolistic competition 4. Perfect competition






8. 1. Personnel 2. Fragmentation 3. Creating enterprise value






9. 1. Demographic research 2. Psychographic research 3. Geo demographic research






10. 1. Concentration of ownership 2. Less free exchange of ideas






11. 1. Created after Jan. 1 - 1978 - protected for author's life plus 70 years 2. Created 'for hire' after Jan 1 - 1978 - protected for 95 years






12. VALs(Values - Attitudes - and Lifestyle) 1. Activities 2. Opinions 3. Interests 4. needs 5. Personality






13. Number of players.






14. When an ORIGINAL work is FIXED in any FORM

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15. 1. The product and 2. the geographic aspects of the market






16. 1. Intra-industry (eg - consolidation of the radio) 2. Inter-industry (eg - consolidation of AOL/Time Warner)






17. 1. Major market (1-50) 2. Medium market (51-100) 3. Small market (100+)






18. 1. Mergers and acquisitions 2. Joint ownership 3. Joint ventures 4. Formal and informal cooperative ventures






19. 1. Lead-in (best - strongest - most popular program - first!) 2. Hammocking (weaker program - in between two stronger programs) 3. Tent-poling (strong show in middle off two weaker) 4. Counter-programming (go for next largest audience) 5. Stunting (d






20. 1. Local broadcast channels 2. Public access 3. Educational and governmental programs (PEGs) 4. a limited number of cable networks






21. 1. Rising costs 2. Regulatory concerns 3. Utilization of the internet






22. 1. Representative of the whole 2. Random - exclusive 3. Generalizability 4. Systematic Error






23. 1. capture an existing audience 2. Reach the new audience






24. Numbers over quality






25. 1. Estimates the numbers of viewers and listeners 2. Variety of categories 3. Time periods (or dayparts)






26. 1. America is growing older 2. Ethnic change (more Latinos) 3. Information systems permeate






27. 1. Geographical boundaries 2. Ranked by the size of population






28. 1. US Constitution - Article 1 - section 8 2. title 17 of the United States Code 3. The Copyright Act of 1976






29. 1. Sharing capital and costs 2. Access to new markets 3. Shareholder value






30. 1. Identify its strengths and weaknesses 2. Understand ratings terminology 3. Interpreting the data






31. 1. Early morning (7-9 am) 2. Daytime (10am-4pm) 3. Prime time (7-11) 4. Late night (11:30 pm-1 am) 5. Overnight (1-7 am) 6. Weekend mornings and afternoons.






32. 1. Program and budget 2. Acquisition 3. Scheduling 4. Evaluation 5. Interpersonal






33. Zip code - specific area






34. 1. Capital investment a. Equipment b. Personnel c. Programming 2. Regulatory policy






35. 1. Already copyrighted material 2. In the public domain 3. common phrases and ideas 4. discoveries and inventions






36. 1. Terrestrial broadcasting 2. Cable 3. Wireless internet






37. An estimate of the number of people or households viewing or listening to a particular program - off all potential audience members






38. Lifestyle patterns






39. 1. a well-defined target audience 2. High quality proramming 3. High technical (Statistics)






40. A place where consumers and sellers interact






41. 1. National research services 2. Industry and trade associations 3. Professional consulting firms. Individualized and expensive 4. Local research departments






42. 1. Multicasting 2. Subscription 3. E-commerce






43. Combines demographic and psygraphic data with geological locations and clusters; 2. Is used frequently in advertising and marketing