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Broadcast Management

Instructions:
  • Answer 43 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. An estimate of the number of people or households viewing or listening to a particular program - off all potential audience members






2. 1. Concentration of buyers and sellers in the market 2. Differentiation among products 3. Barriers to entry for new competitors 4. Cost structures 5. Vertical integration






3. 1. Demographic research 2. Psychographic research 3. Geo demographic research






4. 1. Intra-industry (eg - consolidation of the radio) 2. Inter-industry (eg - consolidation of AOL/Time Warner)






5. Number of players.






6. 1. Lead-in (best - strongest - most popular program - first!) 2. Hammocking (weaker program - in between two stronger programs) 3. Tent-poling (strong show in middle off two weaker) 4. Counter-programming (go for next largest audience) 5. Stunting (d






7. 1. Rising costs 2. Regulatory concerns 3. Utilization of the internet






8. 1. Already copyrighted material 2. In the public domain 3. common phrases and ideas 4. discoveries and inventions






9. 1. Early morning (7-9 am) 2. Daytime (10am-4pm) 3. Prime time (7-11) 4. Late night (11:30 pm-1 am) 5. Overnight (1-7 am) 6. Weekend mornings and afternoons.






10. 1. The product and 2. the geographic aspects of the market






11. 1. National research services 2. Industry and trade associations 3. Professional consulting firms. Individualized and expensive 4. Local research departments






12. 1. Premium services 2. Negotiate with individual cable networks 3. Pay each network a set fee per subscriber 4. The need for new and recycled programming






13. 1. US Constitution - Article 1 - section 8 2. title 17 of the United States Code 3. The Copyright Act of 1976






14. 1. Capital investment a. Equipment b. Personnel c. Programming 2. Regulatory policy






15. 1. Personnel 2. Fragmentation 3. Creating enterprise value






16. 1. Major market (1-50) 2. Medium market (51-100) 3. Small market (100+)






17. 1. a well-defined target audience 2. High quality proramming 3. High technical (Statistics)






18. 1. News 2. Sports 3. Children's programming 4. Public affairs programs






19. 1. America is growing older 2. Ethnic change (more Latinos) 3. Information systems permeate






20. 1. Mergers and acquisitions 2. Joint ownership 3. Joint ventures 4. Formal and informal cooperative ventures






21. VALs(Values - Attitudes - and Lifestyle) 1. Activities 2. Opinions 3. Interests 4. needs 5. Personality






22. Numbers over quality






23. 1. Program and budget 2. Acquisition 3. Scheduling 4. Evaluation 5. Interpersonal






24. 1. Representative of the whole 2. Random - exclusive 3. Generalizability 4. Systematic Error






25. A place where consumers and sellers interact






26. When an ORIGINAL work is FIXED in any FORM


27. 1. Geographical boundaries 2. Ranked by the size of population






28. 1. capture an existing audience 2. Reach the new audience






29. 1. Technical aspects 2. Local-air staff or satellite distribution 3. Commercial density (how many commercials?)






30. 1. Estimates the numbers of viewers and listeners 2. Variety of categories 3. Time periods (or dayparts)






31. 1. Focus groups 2. Program testing 3. Call-out research






32. An estimate of the number of people or households viewing or listening to a particular program based no the actual number of viewers or listeners at a given time. (Shown as a larger percentage)






33. 1. Monopoly 2. Oligopoly 3. Monopolistic competition 4. Perfect competition






34. Lifestyle patterns






35. 1. Multicasting 2. Subscription 3. E-commerce






36. 1. Identify its strengths and weaknesses 2. Understand ratings terminology 3. Interpreting the data






37. 1. Local broadcast channels 2. Public access 3. Educational and governmental programs (PEGs) 4. a limited number of cable networks






38. 1. Created after Jan. 1 - 1978 - protected for author's life plus 70 years 2. Created 'for hire' after Jan 1 - 1978 - protected for 95 years






39. 1. Sharing capital and costs 2. Access to new markets 3. Shareholder value






40. 1. Terrestrial broadcasting 2. Cable 3. Wireless internet






41. Combines demographic and psygraphic data with geological locations and clusters; 2. Is used frequently in advertising and marketing






42. 1. Concentration of ownership 2. Less free exchange of ideas






43. Zip code - specific area