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Test your basic knowledge |
Broadcast Management
Start Test
Study First
Subjects
:
business-skills
,
industries
Instructions:
Answer 43 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. 1. Monopoly 2. Oligopoly 3. Monopolistic competition 4. Perfect competition
3 ways Copyright law originated
3 business models
4 types of market structures
Demographic research
2. 1. Personnel 2. Fragmentation 3. Creating enterprise value
3 Market ranks
9 placement and scheduling television programming strategies
5 VAL character4istics of psychographic research data
3 management issues
3. 1. News 2. Sports 3. Children's programming 4. Public affairs programs
4 things most local programming consists of...
2 things that define a market
3 Social forces to market change
3 characteristics of demographic audience research data
4. 1. Multicasting 2. Subscription 3. E-commerce
4 sources of audience research data
2 things that define a market
3 management issues
3 business models
5. When an ORIGINAL work is FIXED in any FORM
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6. 1. Lead-in (best - strongest - most popular program - first!) 2. Hammocking (weaker program - in between two stronger programs) 3. Tent-poling (strong show in middle off two weaker) 4. Counter-programming (go for next largest audience) 5. Stunting (d
9 placement and scheduling television programming strategies
3 elements of a profitable program
4 differences of cable from TV
3 types of Audience research and Analysis
7. 1. Representative of the whole 2. Random - exclusive 3. Generalizability 4. Systematic Error
3 management issues in programming
The media market combines what two things?
4 characteristics of obtaining samples
3 types of programming platforms
8. 1. Mergers and acquisitions 2. Joint ownership 3. Joint ventures 4. Formal and informal cooperative ventures
4 Strategic Alliance forms
3 Benefits of strategic alliances
9 placement and scheduling television programming strategies
2 dividing lines (limits) of the Copyright Act of 1978
9. 1. a well-defined target audience 2. High quality proramming 3. High technical (Statistics)
4 characteristics of obtaining samples
4 things most local programming consists of...
3 elements of a profitable program
Demographic research
10. 1. Focus groups 2. Program testing 3. Call-out research
3 elements of a profitable program
3 Qualitative approaches to Psychographic research data
3 ways Copyright law originated
3 Benefits of strategic alliances
11. 1. Program and budget 2. Acquisition 3. Scheduling 4. Evaluation 5. Interpersonal
A market can be defined as:
5 main tasks of the Program director
5 VAL character4istics of psychographic research data
2 results of Strategic Alliances
12. 1. The product and 2. the geographic aspects of the market
6 dayparts to television programming
3 Social forces to market change
4 differences of cable from TV
The media market combines what two things?
13. An estimate of the number of people or households viewing or listening to a particular program - off all potential audience members
Rating
3 ways to use audience research data
A market can be defined as:
4 things most local programming consists of...
14. 1. America is growing older 2. Ethnic change (more Latinos) 3. Information systems permeate
Market structure is known as the...
Geo demographic research combines... and is used frequently in...
3 Social forces to market change
A market can be defined as:
15. 1. Capital investment a. Equipment b. Personnel c. Programming 2. Regulatory policy
4 Strategic Alliance forms
Barriers to market entry
3 Market ranks
6 dayparts to television programming
16. 1. Local broadcast channels 2. Public access 3. Educational and governmental programs (PEGs) 4. a limited number of cable networks
4 characteristics of obtaining samples
6 dayparts to television programming
3 types of Audience research and Analysis
4 things basic cable service includes
17. 1. Early morning (7-9 am) 2. Daytime (10am-4pm) 3. Prime time (7-11) 4. Late night (11:30 pm-1 am) 5. Overnight (1-7 am) 6. Weekend mornings and afternoons.
Demographic research
6 dayparts to television programming
4 things most local programming consists of...
3 Benefits of strategic alliances
18. An estimate of the number of people or households viewing or listening to a particular program based no the actual number of viewers or listeners at a given time. (Shown as a larger percentage)
3 Market ranks
3 management issues in programming
When is a work NOT considered protected by copyright?
Shara
19. 1. Technical aspects 2. Local-air staff or satellite distribution 3. Commercial density (how many commercials?)
4 characteristics of obtaining samples
3 management issues
3 variables for Radio format
6 dayparts to television programming
20. Combines demographic and psygraphic data with geological locations and clusters; 2. Is used frequently in advertising and marketing
4 things most local programming consists of...
2 types of strategic Alliances
4 Strategic Alliance forms
Geo demographic research combines... and is used frequently in...
21. Numbers over quality
Geo demographic research combines... and is used frequently in...
3 types of Audience research and Analysis
5 criteria that identify a market structure:
Demographic research
22. Zip code - specific area
4 things basic cable service includes
3 types of programming platforms
Geo demographic research
Psychographic research
23. 1. Terrestrial broadcasting 2. Cable 3. Wireless internet
4 things most local programming consists of...
Shara
Barriers to market entry
3 types of programming platforms
24. 1. Premium services 2. Negotiate with individual cable networks 3. Pay each network a set fee per subscriber 4. The need for new and recycled programming
2 types of strategic Alliances
4 differences of cable from TV
Rating
3 Benefits of strategic alliances
25. 1. Major market (1-50) 2. Medium market (51-100) 3. Small market (100+)
5 main tasks of the Program director
3 variables for Radio format
3 Social forces to market change
3 Market ranks
26. 1. Sharing capital and costs 2. Access to new markets 3. Shareholder value
Rating
3 Qualitative approaches to Psychographic research data
3 Benefits of strategic alliances
Demographic research
27. 1. Created after Jan. 1 - 1978 - protected for author's life plus 70 years 2. Created 'for hire' after Jan 1 - 1978 - protected for 95 years
4 sources of audience research data
Geo demographic research
2 dividing lines (limits) of the Copyright Act of 1978
3 Market ranks
28. 1. National research services 2. Industry and trade associations 3. Professional consulting firms. Individualized and expensive 4. Local research departments
3 types of programming platforms
4 sources of audience research data
5 criteria that identify a market structure:
5 VAL character4istics of psychographic research data
29. Lifestyle patterns
6 dayparts to television programming
3 Qualitative approaches to Psychographic research data
Psychographic research
3 characteristics of demographic audience research data
30. 1. Identify its strengths and weaknesses 2. Understand ratings terminology 3. Interpreting the data
5 VAL character4istics of psychographic research data
3 Market ranks
3 ways to use audience research data
2 things that define a market
31. 1. capture an existing audience 2. Reach the new audience
3 Qualitative approaches to Psychographic research data
5 criteria that identify a market structure:
2 approaches to radio programming strategy
4 Strategic Alliance forms
32. 1. Geographical boundaries 2. Ranked by the size of population
2 dividing lines (limits) of the Copyright Act of 1978
2 things that define a market
The media market combines what two things?
2 results of Strategic Alliances
33. 1. Estimates the numbers of viewers and listeners 2. Variety of categories 3. Time periods (or dayparts)
3 management issues
When is a work considered 'protected' by copyright?
4 differences of cable from TV
3 characteristics of demographic audience research data
34. 1. Concentration of ownership 2. Less free exchange of ideas
4 sources of audience research data
3 Social forces to market change
5 criteria that identify a market structure:
2 results of Strategic Alliances
35. 1. Rising costs 2. Regulatory concerns 3. Utilization of the internet
3 management issues in programming
4 differences of cable from TV
When is a work considered 'protected' by copyright?
3 types of Audience research and Analysis
36. Number of players.
Market structure is known as the...
2 types of strategic Alliances
2 dividing lines (limits) of the Copyright Act of 1978
3 Qualitative approaches to Psychographic research data
37. 1. Concentration of buyers and sellers in the market 2. Differentiation among products 3. Barriers to entry for new competitors 4. Cost structures 5. Vertical integration
3 Qualitative approaches to Psychographic research data
4 types of market structures
2 dividing lines (limits) of the Copyright Act of 1978
5 criteria that identify a market structure:
38. 1. US Constitution - Article 1 - section 8 2. title 17 of the United States Code 3. The Copyright Act of 1976
3 ways Copyright law originated
3 Market ranks
3 variables for Radio format
When is a work considered 'protected' by copyright?
39. VALs(Values - Attitudes - and Lifestyle) 1. Activities 2. Opinions 3. Interests 4. needs 5. Personality
The media market combines what two things?
5 VAL character4istics of psychographic research data
Demographic research
When is a work considered 'protected' by copyright?
40. A place where consumers and sellers interact
3 management issues in programming
A market can be defined as:
The media market combines what two things?
Geo demographic research
41. 1. Demographic research 2. Psychographic research 3. Geo demographic research
3 types of Audience research and Analysis
4 things most local programming consists of...
6 dayparts to television programming
When is a work considered 'protected' by copyright?
42. 1. Already copyrighted material 2. In the public domain 3. common phrases and ideas 4. discoveries and inventions
3 Benefits of strategic alliances
4 sources of audience research data
When is a work NOT considered protected by copyright?
6 dayparts to television programming
43. 1. Intra-industry (eg - consolidation of the radio) 2. Inter-industry (eg - consolidation of AOL/Time Warner)
3 Market ranks
2 types of strategic Alliances
3 Benefits of strategic alliances
2 things that define a market