Test your basic knowledge |

Broadcast Management

Subjects : business-skills, industries

Instructions:

Answer 43 questions in 15 minutes.
If you are not ready to take this test, you can study here.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.

1. 1. Created after Jan. 1 - 1978 - protected for author's life plus 70 years 2. Created 'for hire' after Jan 1 - 1978 - protected for 95 years
3 Benefits of strategic alliances
2 dividing lines (limits) of the Copyright Act of 1978
3 ways Copyright law originated
4 things most local programming consists of...

2. Number of players.
3 Market ranks
4 things basic cable service includes
3 Benefits of strategic alliances
Market structure is known as the...

3. 1. Major market (1-50) 2. Medium market (51-100) 3. Small market (100+)
Psychographic research
5 criteria that identify a market structure:
3 Market ranks
A market can be defined as:

4. 1. Estimates the numbers of viewers and listeners 2. Variety of categories 3. Time periods (or dayparts)
3 characteristics of demographic audience research data
5 main tasks of the Program director
When is a work NOT considered protected by copyright?
When is a work considered 'protected' by copyright?

5. 1. Representative of the whole 2. Random - exclusive 3. Generalizability 4. Systematic Error
4 characteristics of obtaining samples
4 differences of cable from TV
2 results of Strategic Alliances
3 ways to use audience research data

6. 1. Demographic research 2. Psychographic research 3. Geo demographic research
3 variables for Radio format
3 types of Audience research and Analysis
5 main tasks of the Program director
3 ways to use audience research data

7. 1. America is growing older 2. Ethnic change (more Latinos) 3. Information systems permeate
3 Social forces to market change
3 ways Copyright law originated
3 management issues in programming
3 business models

8. 1. Terrestrial broadcasting 2. Cable 3. Wireless internet
3 Market ranks
2 things that define a market
3 types of programming platforms
2 results of Strategic Alliances

9. A place where consumers and sellers interact
A market can be defined as:
3 management issues in programming
3 ways Copyright law originated
5 criteria that identify a market structure:

10. 1. Personnel 2. Fragmentation 3. Creating enterprise value
3 management issues
3 Benefits of strategic alliances
When is a work NOT considered protected by copyright?
4 characteristics of obtaining samples

11. 1. Sharing capital and costs 2. Access to new markets 3. Shareholder value
5 VAL character4istics of psychographic research data
Geo demographic research
3 Benefits of strategic alliances
Psychographic research

12. 1. National research services 2. Industry and trade associations 3. Professional consulting firms. Individualized and expensive 4. Local research departments
4 sources of audience research data
3 management issues in programming
3 Market ranks
5 VAL character4istics of psychographic research data

13. 1. Geographical boundaries 2. Ranked by the size of population
5 VAL character4istics of psychographic research data
2 things that define a market
3 management issues in programming
3 variables for Radio format

14. 1. Multicasting 2. Subscription 3. E-commerce
3 business models
4 Strategic Alliance forms
3 elements of a profitable program
A market can be defined as:

15. 1. Capital investment a. Equipment b. Personnel c. Programming 2. Regulatory policy
Barriers to market entry
3 Social forces to market change
A market can be defined as:
4 sources of audience research data

16. Numbers over quality
3 Market ranks
3 Benefits of strategic alliances
Demographic research
4 types of market structures

17. When an ORIGINAL work is FIXED in any FORM

18. An estimate of the number of people or households viewing or listening to a particular program - off all potential audience members
When is a work NOT considered protected by copyright?
4 sources of audience research data
4 differences of cable from TV
Rating

19. An estimate of the number of people or households viewing or listening to a particular program based no the actual number of viewers or listeners at a given time. (Shown as a larger percentage)
5 main tasks of the Program director
4 things basic cable service includes
Shara
3 management issues

20. 1. Early morning (7-9 am) 2. Daytime (10am-4pm) 3. Prime time (7-11) 4. Late night (11:30 pm-1 am) 5. Overnight (1-7 am) 6. Weekend mornings and afternoons.
4 things basic cable service includes
2 things that define a market
6 dayparts to television programming
2 dividing lines (limits) of the Copyright Act of 1978

21. 1. Intra-industry (eg - consolidation of the radio) 2. Inter-industry (eg - consolidation of AOL/Time Warner)
3 management issues in programming
2 types of strategic Alliances
Barriers to market entry
3 ways Copyright law originated

22. Combines demographic and psygraphic data with geological locations and clusters; 2. Is used frequently in advertising and marketing
Rating
3 management issues
Geo demographic research combines... and is used frequently in...
2 things that define a market

23. 1. Technical aspects 2. Local-air staff or satellite distribution 3. Commercial density (how many commercials?)
Rating
3 variables for Radio format
3 management issues in programming
3 Social forces to market change

24. 1. Premium services 2. Negotiate with individual cable networks 3. Pay each network a set fee per subscriber 4. The need for new and recycled programming
4 differences of cable from TV
3 types of Audience research and Analysis
Geo demographic research combines... and is used frequently in...
3 variables for Radio format

25. 1. Rising costs 2. Regulatory concerns 3. Utilization of the internet
3 business models
3 management issues in programming
4 types of market structures
2 approaches to radio programming strategy

26. 1. Identify its strengths and weaknesses 2. Understand ratings terminology 3. Interpreting the data
3 business models
3 characteristics of demographic audience research data
4 sources of audience research data
3 ways to use audience research data

27. VALs(Values - Attitudes - and Lifestyle) 1. Activities 2. Opinions 3. Interests 4. needs 5. Personality
Rating
4 Strategic Alliance forms
Barriers to market entry
5 VAL character4istics of psychographic research data

28. 1. a well-defined target audience 2. High quality proramming 3. High technical (Statistics)
3 characteristics of demographic audience research data
4 things most local programming consists of...
3 elements of a profitable program
Demographic research

29. 1. Monopoly 2. Oligopoly 3. Monopolistic competition 4. Perfect competition
When is a work NOT considered protected by copyright?
3 business models
3 Benefits of strategic alliances
4 types of market structures

30. Zip code - specific area
4 types of market structures
The media market combines what two things?
Geo demographic research
3 characteristics of demographic audience research data

31. 1. News 2. Sports 3. Children's programming 4. Public affairs programs
3 Market ranks
2 things that define a market
2 dividing lines (limits) of the Copyright Act of 1978
4 things most local programming consists of...

32. 1. Program and budget 2. Acquisition 3. Scheduling 4. Evaluation 5. Interpersonal
Shara
9 placement and scheduling television programming strategies
Market structure is known as the...
5 main tasks of the Program director

33. 1. capture an existing audience 2. Reach the new audience
Geo demographic research
6 dayparts to television programming
2 approaches to radio programming strategy
Rating

34. 1. Concentration of ownership 2. Less free exchange of ideas
3 Social forces to market change
3 variables for Radio format
A market can be defined as:
2 results of Strategic Alliances

35. 1. Mergers and acquisitions 2. Joint ownership 3. Joint ventures 4. Formal and informal cooperative ventures
Demographic research
2 things that define a market
4 Strategic Alliance forms
2 approaches to radio programming strategy

36. Lifestyle patterns
Geo demographic research combines... and is used frequently in...
Demographic research
Geo demographic research
Psychographic research

37. 1. Local broadcast channels 2. Public access 3. Educational and governmental programs (PEGs) 4. a limited number of cable networks
4 things basic cable service includes
Barriers to market entry
5 main tasks of the Program director
6 dayparts to television programming

38. 1. Concentration of buyers and sellers in the market 2. Differentiation among products 3. Barriers to entry for new competitors 4. Cost structures 5. Vertical integration
5 criteria that identify a market structure:
4 things basic cable service includes
4 things most local programming consists of...
3 Qualitative approaches to Psychographic research data

39. 1. US Constitution - Article 1 - section 8 2. title 17 of the United States Code 3. The Copyright Act of 1976
3 characteristics of demographic audience research data
3 Social forces to market change
3 ways Copyright law originated
3 Qualitative approaches to Psychographic research data

40. 1. Already copyrighted material 2. In the public domain 3. common phrases and ideas 4. discoveries and inventions
Barriers to market entry
2 results of Strategic Alliances
When is a work NOT considered protected by copyright?
3 Social forces to market change

41. 1. Focus groups 2. Program testing 3. Call-out research
4 differences of cable from TV
3 Qualitative approaches to Psychographic research data
Psychographic research
4 sources of audience research data

42. 1. Lead-in (best - strongest - most popular program - first!) 2. Hammocking (weaker program - in between two stronger programs) 3. Tent-poling (strong show in middle off two weaker) 4. Counter-programming (go for next largest audience) 5. Stunting (d
When is a work NOT considered protected by copyright?
3 characteristics of demographic audience research data
4 characteristics of obtaining samples
9 placement and scheduling television programming strategies

43. 1. The product and 2. the geographic aspects of the market
4 differences of cable from TV
The media market combines what two things?
4 things basic cable service includes
Shara