Test your basic knowledge |

Fashion And Retail Merchandizing

Instructions:
  • Answer 49 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. One or more people whom a person uses as a basis of comparison for beliefs - feelings and behaviors.






2. Manufacturers undertake retailing activities. Ex: Ralph Lauren (New York Jones - Liz Claiborne) operates its own retail stores Large retailers engage in both wholesaling and retailing Ex: Wal-Mart - Lowe's - Safeway - Brown Shoe Company






3. Deep and Narrow Assortments - Destination Stores - Category killers - Low Price and Service - Wholesaling to Business Customers and Retailing to Consumers - Incredible Growth






4. Offer a limited and irregular assortment of food and general merchandise with little service at low prices - Use low-locations - inexpensive store design - little customer service. - Low inventory holding costs by carrying a limited assortment of fas






5. The voluntary actions taken by a company to address the ethical - social - and environmental impacts of its business operations - in addition to the concerns of its stakeholders.






6. When geographic and demographic characteristics are used to classify consumers.






7. Close-out retailers - They offer an inconsistent assortment of brand name merchandise at low prices. Ex: TJX Companies (which operates T.J.Maxx - Marshalls - Winners - HomeGoods - TKMaxx - AJWright - and HomeSense) - Ross - Burlington Coat Factory -






8. Retailers sell more modestly priced merchandise with less customer service - Ex: Macy's






9. Refers to how people live - how they spend their time and money - what activities they pursue - and their attitudes and opinions about the world in which they live.






10. To cut into; cause to become reduced; diminish.






11. Once customers identify a need - they may seek information about retailers or products to help them satisfy that need.






12. A group of customers whose needs will be satisfied by the same retail offering because they have similar needs and go through similar buying processes.






13. Needs motivating consumers to go shopping for pleasure.






14. Upscale - high fashion chains with exclusive designer merchandise and excellent customer service - Ex: Nordstrom - Neiman Marcus - Saks






15. Social Class: Lower - Middle - Upper Lifestyle: Striver - driver - devoted - intimate - altruist - fun seeker - creative Personality: Agressive - shy - emotional






16. North American Industry Classification System Classification of retail firms into a hierarchical set of six-digit codes based on the types of products and services they produce and sell.






17. A firm performs more than one set of activities in the supply chain. Ex: retailer invests in wholesaling or manufacturing






18. A business that sells products and/or services to consumers for personal or family use.






19. The most common means to define segments - because consumers in these segments can be easily identified - the market size can be determined - and the degree to which they can be reached by and are responsive to media can be easily assessed.






20. A model of customer decision making based on the notion that customers see a retailer or a product as a collection of attributes or characteristics. The model can also be used for evaluating a retailer - product - or vendor. The model uses a weighte






21. A purchase decision involving a moderate amount of effort. Customers do this when they have some prior experience with the product or service and when their risk is moderate.






22. The way customers use the information they have and collect about alternatives - evaluate the alternatives - and make the choice that best satisfy their needs.






23. A type of store concentrating on a limited number of complementary merchandise categories and providing a high level of service.






24. Ex.: Consumers in the same neighborhood tend to buy the same types of vars - appliances - and shop at the same retailers.


25. Merchandise that has minor mistakes in construction.






26. It indicates how the firm plans to focus its resources to accomplish its objectives. It should identify: 1. The target market 2. The product and service mix 3. A long-term comparative advantage over competition






27. Competition between the same type of retailers (e.g. - Kroger versus Safeway).






28. Information provided by ads and other people.






29. A purchase decision involving little or no conscious effort. Customer loyalty.






30. A contractual agreement between a franchisor and a franchisee that allows the franchisee to operate a retail outlet using a name and format developed and supported by the franchisor.






31. A set of business activities that adds value to the products and services sold to consumers for their personal or family use.






32. When retailers offer merchandise not typically associated with their type of store - such as clothing in a drug store - it results in scrambled merchandising. This increases intertype competition.






33. Needs motivating consumers to go shopping to accomplish a specific task.






34. System in which salespeople encourage customers to act as hosts and invite friends or coworkers to a 'party' at which the merchandise is demonstrated.






35. Value oriented - caters to more price conscious customer Ex: JCPenney - Sears - Kohl's






36. Purchasing from factories that pay workers at a living wage - well more than the prevailing minimum wage - and offer other benefits - like onsite medical treatment.






37. A retailer performs some distribution and manufacturing activities - such as operating warehouses. Ex: JCPenney sells Arizona jeans (Private Label)






38. Information in a customer's memory - such as names - images - and past experiences with different stores.






39. A merchant establishment operated by a concern that is primarily engaged in buying - taking title to - usually storing - and physically handling goods in large quantities - and reselling the goods (usually in smaller quantities) to retailers or indus






40. In these cultures - social relationships are more important and material goods are less important to consumers.






41. A set of firms that make and deliver a given set of goods and services to the ultimate consumer.






42. The pattern of buying both premium and low-priced merchandise or patronizing both expensive - status-oriented retailers and price-oriented retailers.






43. Stock-Keeping Unit The smallest unit available for keeping inventory control. In soft goods merchandise - a SKU usually means a size - color - and style.






44. End-of-season merchandise that will not be used in following seasons.






45. Competition between retailers that sell similar merchandise using different formats - such as discount and department stores.






46. The number of different merchandise categories within a store or department.






47. Selling merchandise or retailers through more than one channel. Ex: Stores - catalogs - and the internet.






48. A buying process in which customers spend considerable time making a decision because it is important and because they have limited knowledge of alternatives.






49. Percentage of consumers who buy the product after viewing it.