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Test your basic knowledge |
Sports Franchise
Start Test
Study First
Subjects
:
industries
,
business-skills
Instructions:
Answer 37 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Is a per unit payment made for the use of intellectual property created by a business's or person - such as a sport team's name and logo.
licensing
Turnaround
Royalty
Forecasting
2. Is the collective use to sign - symbols or design. Sports and event stadium may reserve areas where sponsors can use signage for advertising purposes.
Groundskeeper
signage
Expenses
Forecasting
3. Target audience describes a particular market segment selected as being the most appropriate for a certain advertising campaign or schedule.
Revenue
Licensor
Negotiation
Target Audience
4. Any revenue that comes from corporate sponsors. Selling advertising space in and around a stadium is the primary way to generate sponsorship dollars.
Target Audience
Egress
Bottlenecks
Sponsorship Revenue
5. Refers to the authorization that one business gives to another business - individual or organization which grants one of the entire permission to use another's property in exchange for a fee.
licensing
Profit
Negotiation
Yeild Managment Pricing
6. Includes organization - firms - or individuals that gave terms money in exchange for advertising rights on stadium sinage and naming rights.
Yeild Managment Pricing
Seating Capacity
sponser
Negotiation
7. The percent of potential customers in a specific target audience who are aware of a products existence.
Licensee
Licensor
Media
Awareness
8. The money earned from conducting business after all costs and expenses have been paid.
Licensor
Seating Capacity
Usher
Profit
9. The state of being and feeling secure and experiencing freedom from anxiety and fear - resulting from protection against harm or attack
Promotional Items
Security
Usher
Expenses
10. Sometimes a business will use special items in combination with its promotional campaign to help attract customers. These items are considered promotional items.
Promotional Items
Price
Demographics
Satellite Parking
11. A franchise is a business arangement in which one company (the franchise) obtains the rights to sell the products and use various elements of a business system of another company (the franchiser).
franchise
Expenses
Security
Price
12. Owns the rights to some intellectual property and grants - permission to a groups - individuals or corporations to use this property.
Licensor
Promotional Items
Sponsorship Revenue
Negotiation
13. Seating capacity is the total number of seats that are available at a specific stadium.
Roster
Bottlenecks
Promotional Items
Seating Capacity
14. A bottleneck is a lessening of traffic throughput. in viral business- sports - you may see bottlenecks occur in the parking lots because of overloaded traffic situations due to the inability of the parking and security.
Bottlenecks
Revenue
Promotional Items
franchise
15. Forecasting involves the prediction of upcoming results based on the evaluation of accessible - relevant data.
Roster
Sponsorship Revenue
Egress
Forecasting
16. Egress refers to the flow or fans out of or away from the stadium.
Egress
Negotiation
Bottlenecks
licensing
17. A salary cap os the anual dollar limit that a single team may pay all its players. The main purpose of a salary cap os to maintain competiveness within a league.
Bottlenecks
salary cap
sponser
Roster
18. A list of players on a team.
infrastructure
Roster
Awareness
Satellite Parking
19. Ushers are responsible for making sure fans sit and stay in their assigned seats. Fans will move to better seats if they are and there is no one to stop them.
Licensing Revenue
Usher
Roster
infrastructure
20. Are the exclusive right of a sponsors to have its name and logo on a stadium.
Naming Rights
Licensor
Usher
Awareness
21. Revenue that is generated from licensing agreements is considered licensing revenue. Licensing revenue is usually generated by granting third party companies the right to sell products including a team's name and logo. Typical products for licensing
Turnaround
Licensing Revenue
franchise
Ingress
22. Gross income User-contributed - The increase in assets that result from the sale of a product or service in the normal course of business
Target Audience
Licensing Revenue
Revenue
Usher
23. Is the act of discussing an issue between two or more parties with competing interests in order to reach an agreement.
Fan Loyalty
Negotiation
Revenue
Price
24. Any parking lot that is offsite from the stadium is considered satellite parking. Shuttle buses are often required to transport fans to and from the stadium.
Fan Loyalty
Satellite Parking
Yeild Managment Pricing
Bottlenecks
25. Loyalty is devotion to an entity. Sports fan loyalty largely determines how much fans are willing to pay for sporting event tickets and how many games they are likely to attend. A losing record is likely to decrease sporting event attendance - but th
sponser
Promotional Items
Security
Fan Loyalty
26. A groundskeeper is someone who maintains property grounds of substational size like an athletic field. Proper field maintaenance is a very important and imprpoer maintence can lead to player injuries and league fines.
Royalty
Groundskeeper
Licensing Revenue
sponser
27. Is the group - individuals or corporations paying a percentage of the revenue earned though the use of the intellectual property.
Expenses
Demand
Satellite Parking
Licensee
28. In advertising - the term media is used to describe avenues for communicating a message. The most common forms of media are TV - newspapers -radio and the internet.
Target Audience
Media
Licensee
Fan Loyalty
29. An attempt to make an unprofitable business profitable again.
Satellite Parking
signage
Licensee
Turnaround
30. Infrastructure is the physical resources required for the operation of an event or activity. A good city for a football franchise will have an infrastructure that matches the team's needs. This includes the right size stadium - enough offsite parking
infrastructure
licensing
Media
Bottlenecks
31. The cost of an advertising campaign divided by the number of people reached.
Cost Per Reach
Security
salary cap
Price
32. Ingress refers to the flow of fans to or into the stadium.
Sponsorship Revenue
Bottlenecks
Expenses
Ingress
33. The amount of a good or service that consumers are able and willing to buy at various possible prices during a specified time period.
infrastructure
Roster
Yeild Managment Pricing
Demand
34. Yeild managment pricing involves setting different prices for goods or services in an effort to maximize revenue whenlimited capacity is a factor.
Yeild Managment Pricing
Awareness
Seating Capacity
Media
35. Price is the amount of money you charge customers for one unit. Ticket prices should reflect what customers are willing and able to pay.
Price
Negotiation
Demographics
Ingress
36. The basic characteristics of a poulation segment such as gender - age - and income.
Media
licensing
Licensing Revenue
Demographics
37. The costs of operating a business. Unlike the cost of an asset - the cost of an expense does not provide a future benefit to the business. Therefore - its effect is a reduction in owner's equity.
Naming Rights
Egress
Price
Expenses