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Test your basic knowledge |
Sports Franchise
Start Test
Study First
Subjects
:
industries
,
business-skills
Instructions:
Answer 37 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Any revenue that comes from corporate sponsors. Selling advertising space in and around a stadium is the primary way to generate sponsorship dollars.
Sponsorship Revenue
sponser
Royalty
Expenses
2. The basic characteristics of a poulation segment such as gender - age - and income.
Awareness
Cost Per Reach
franchise
Demographics
3. Price is the amount of money you charge customers for one unit. Ticket prices should reflect what customers are willing and able to pay.
Price
Licensor
Ingress
Bottlenecks
4. Gross income User-contributed - The increase in assets that result from the sale of a product or service in the normal course of business
Media
Ingress
Revenue
Bottlenecks
5. Ushers are responsible for making sure fans sit and stay in their assigned seats. Fans will move to better seats if they are and there is no one to stop them.
Licensing Revenue
Negotiation
Satellite Parking
Usher
6. The amount of a good or service that consumers are able and willing to buy at various possible prices during a specified time period.
Promotional Items
Fan Loyalty
Demand
Ingress
7. Refers to the authorization that one business gives to another business - individual or organization which grants one of the entire permission to use another's property in exchange for a fee.
Forecasting
licensing
Demographics
Usher
8. Egress refers to the flow or fans out of or away from the stadium.
Demographics
Egress
Awareness
Royalty
9. A groundskeeper is someone who maintains property grounds of substational size like an athletic field. Proper field maintaenance is a very important and imprpoer maintence can lead to player injuries and league fines.
sponser
Groundskeeper
Expenses
Naming Rights
10. A list of players on a team.
Royalty
signage
Roster
Bottlenecks
11. A salary cap os the anual dollar limit that a single team may pay all its players. The main purpose of a salary cap os to maintain competiveness within a league.
Demand
Price
salary cap
Sponsorship Revenue
12. Revenue that is generated from licensing agreements is considered licensing revenue. Licensing revenue is usually generated by granting third party companies the right to sell products including a team's name and logo. Typical products for licensing
Turnaround
Licensing Revenue
Demand
Satellite Parking
13. Seating capacity is the total number of seats that are available at a specific stadium.
Profit
Revenue
Seating Capacity
Satellite Parking
14. Infrastructure is the physical resources required for the operation of an event or activity. A good city for a football franchise will have an infrastructure that matches the team's needs. This includes the right size stadium - enough offsite parking
Bottlenecks
infrastructure
Seating Capacity
Licensee
15. In advertising - the term media is used to describe avenues for communicating a message. The most common forms of media are TV - newspapers -radio and the internet.
Fan Loyalty
Media
Cost Per Reach
Demand
16. The percent of potential customers in a specific target audience who are aware of a products existence.
Roster
Ingress
Awareness
Groundskeeper
17. Is the group - individuals or corporations paying a percentage of the revenue earned though the use of the intellectual property.
Licensee
Revenue
Expenses
signage
18. The costs of operating a business. Unlike the cost of an asset - the cost of an expense does not provide a future benefit to the business. Therefore - its effect is a reduction in owner's equity.
Demographics
Royalty
Promotional Items
Expenses
19. The money earned from conducting business after all costs and expenses have been paid.
sponser
Expenses
Profit
Fan Loyalty
20. Any parking lot that is offsite from the stadium is considered satellite parking. Shuttle buses are often required to transport fans to and from the stadium.
Satellite Parking
Bottlenecks
Turnaround
Demographics
21. Sometimes a business will use special items in combination with its promotional campaign to help attract customers. These items are considered promotional items.
Sponsorship Revenue
salary cap
Naming Rights
Promotional Items
22. Is a per unit payment made for the use of intellectual property created by a business's or person - such as a sport team's name and logo.
licensing
Cost Per Reach
Royalty
Promotional Items
23. Loyalty is devotion to an entity. Sports fan loyalty largely determines how much fans are willing to pay for sporting event tickets and how many games they are likely to attend. A losing record is likely to decrease sporting event attendance - but th
Egress
Ingress
Fan Loyalty
Media
24. A bottleneck is a lessening of traffic throughput. in viral business- sports - you may see bottlenecks occur in the parking lots because of overloaded traffic situations due to the inability of the parking and security.
Forecasting
Negotiation
Yeild Managment Pricing
Bottlenecks
25. Yeild managment pricing involves setting different prices for goods or services in an effort to maximize revenue whenlimited capacity is a factor.
Yeild Managment Pricing
Promotional Items
Ingress
Sponsorship Revenue
26. Target audience describes a particular market segment selected as being the most appropriate for a certain advertising campaign or schedule.
Forecasting
Licensee
Target Audience
Expenses
27. Owns the rights to some intellectual property and grants - permission to a groups - individuals or corporations to use this property.
Ingress
Bottlenecks
Licensor
Royalty
28. Forecasting involves the prediction of upcoming results based on the evaluation of accessible - relevant data.
Forecasting
Cost Per Reach
Seating Capacity
Target Audience
29. Is the act of discussing an issue between two or more parties with competing interests in order to reach an agreement.
Negotiation
infrastructure
Price
Ingress
30. Ingress refers to the flow of fans to or into the stadium.
Media
Ingress
Naming Rights
Demand
31. Are the exclusive right of a sponsors to have its name and logo on a stadium.
Yeild Managment Pricing
Naming Rights
Satellite Parking
licensing
32. A franchise is a business arangement in which one company (the franchise) obtains the rights to sell the products and use various elements of a business system of another company (the franchiser).
Cost Per Reach
Licensee
franchise
Target Audience
33. Includes organization - firms - or individuals that gave terms money in exchange for advertising rights on stadium sinage and naming rights.
sponser
Negotiation
Promotional Items
Demand
34. Is the collective use to sign - symbols or design. Sports and event stadium may reserve areas where sponsors can use signage for advertising purposes.
Sponsorship Revenue
signage
Bottlenecks
Groundskeeper
35. The state of being and feeling secure and experiencing freedom from anxiety and fear - resulting from protection against harm or attack
Security
Demand
Usher
Forecasting
36. An attempt to make an unprofitable business profitable again.
Fan Loyalty
Security
Turnaround
Sponsorship Revenue
37. The cost of an advertising campaign divided by the number of people reached.
Cost Per Reach
Usher
salary cap
Demographics