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Test your basic knowledge |
Sports Franchise
Start Test
Study First
Subjects
:
industries
,
business-skills
Instructions:
Answer 37 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Gross income User-contributed - The increase in assets that result from the sale of a product or service in the normal course of business
Licensor
Revenue
Cost Per Reach
Expenses
2. Yeild managment pricing involves setting different prices for goods or services in an effort to maximize revenue whenlimited capacity is a factor.
Turnaround
Yeild Managment Pricing
Awareness
infrastructure
3. Price is the amount of money you charge customers for one unit. Ticket prices should reflect what customers are willing and able to pay.
Price
Egress
Usher
Sponsorship Revenue
4. The percent of potential customers in a specific target audience who are aware of a products existence.
Roster
Expenses
Awareness
Media
5. In advertising - the term media is used to describe avenues for communicating a message. The most common forms of media are TV - newspapers -radio and the internet.
Negotiation
Media
Awareness
Licensee
6. The basic characteristics of a poulation segment such as gender - age - and income.
licensing
Ingress
Royalty
Demographics
7. Owns the rights to some intellectual property and grants - permission to a groups - individuals or corporations to use this property.
Demand
Expenses
Licensor
Licensee
8. A groundskeeper is someone who maintains property grounds of substational size like an athletic field. Proper field maintaenance is a very important and imprpoer maintence can lead to player injuries and league fines.
Expenses
Forecasting
Groundskeeper
sponser
9. Any revenue that comes from corporate sponsors. Selling advertising space in and around a stadium is the primary way to generate sponsorship dollars.
Licensee
Sponsorship Revenue
signage
Expenses
10. The money earned from conducting business after all costs and expenses have been paid.
Demand
infrastructure
Turnaround
Profit
11. Loyalty is devotion to an entity. Sports fan loyalty largely determines how much fans are willing to pay for sporting event tickets and how many games they are likely to attend. A losing record is likely to decrease sporting event attendance - but th
Fan Loyalty
Expenses
Satellite Parking
Naming Rights
12. Are the exclusive right of a sponsors to have its name and logo on a stadium.
Royalty
Naming Rights
Forecasting
infrastructure
13. Target audience describes a particular market segment selected as being the most appropriate for a certain advertising campaign or schedule.
Royalty
Demand
Groundskeeper
Target Audience
14. Is a per unit payment made for the use of intellectual property created by a business's or person - such as a sport team's name and logo.
Royalty
Satellite Parking
Seating Capacity
Turnaround
15. Refers to the authorization that one business gives to another business - individual or organization which grants one of the entire permission to use another's property in exchange for a fee.
Demand
Profit
licensing
Egress
16. Forecasting involves the prediction of upcoming results based on the evaluation of accessible - relevant data.
Forecasting
Naming Rights
salary cap
Price
17. Egress refers to the flow or fans out of or away from the stadium.
Roster
Egress
Turnaround
Forecasting
18. The state of being and feeling secure and experiencing freedom from anxiety and fear - resulting from protection against harm or attack
Licensee
Roster
Security
Egress
19. An attempt to make an unprofitable business profitable again.
Fan Loyalty
Seating Capacity
Turnaround
Expenses
20. The cost of an advertising campaign divided by the number of people reached.
Turnaround
Cost Per Reach
Negotiation
Security
21. Seating capacity is the total number of seats that are available at a specific stadium.
Bottlenecks
Cost Per Reach
Forecasting
Seating Capacity
22. A bottleneck is a lessening of traffic throughput. in viral business- sports - you may see bottlenecks occur in the parking lots because of overloaded traffic situations due to the inability of the parking and security.
Bottlenecks
sponser
Target Audience
licensing
23. Is the collective use to sign - symbols or design. Sports and event stadium may reserve areas where sponsors can use signage for advertising purposes.
Satellite Parking
Licensee
signage
Sponsorship Revenue
24. Includes organization - firms - or individuals that gave terms money in exchange for advertising rights on stadium sinage and naming rights.
Licensing Revenue
sponser
Profit
Cost Per Reach
25. A list of players on a team.
Royalty
Licensing Revenue
salary cap
Roster
26. A franchise is a business arangement in which one company (the franchise) obtains the rights to sell the products and use various elements of a business system of another company (the franchiser).
Satellite Parking
Forecasting
sponser
franchise
27. Sometimes a business will use special items in combination with its promotional campaign to help attract customers. These items are considered promotional items.
licensing
Promotional Items
Seating Capacity
Price
28. The amount of a good or service that consumers are able and willing to buy at various possible prices during a specified time period.
Licensee
signage
Demand
Fan Loyalty
29. Infrastructure is the physical resources required for the operation of an event or activity. A good city for a football franchise will have an infrastructure that matches the team's needs. This includes the right size stadium - enough offsite parking
Licensor
infrastructure
Expenses
salary cap
30. The costs of operating a business. Unlike the cost of an asset - the cost of an expense does not provide a future benefit to the business. Therefore - its effect is a reduction in owner's equity.
Fan Loyalty
licensing
Sponsorship Revenue
Expenses
31. Is the group - individuals or corporations paying a percentage of the revenue earned though the use of the intellectual property.
Cost Per Reach
Demographics
Licensee
licensing
32. Is the act of discussing an issue between two or more parties with competing interests in order to reach an agreement.
Licensee
Negotiation
Yeild Managment Pricing
Cost Per Reach
33. Revenue that is generated from licensing agreements is considered licensing revenue. Licensing revenue is usually generated by granting third party companies the right to sell products including a team's name and logo. Typical products for licensing
Licensing Revenue
Fan Loyalty
Usher
Price
34. Ingress refers to the flow of fans to or into the stadium.
Profit
Ingress
Media
Egress
35. Any parking lot that is offsite from the stadium is considered satellite parking. Shuttle buses are often required to transport fans to and from the stadium.
Egress
Satellite Parking
Security
Demographics
36. A salary cap os the anual dollar limit that a single team may pay all its players. The main purpose of a salary cap os to maintain competiveness within a league.
Seating Capacity
salary cap
Naming Rights
Licensing Revenue
37. Ushers are responsible for making sure fans sit and stay in their assigned seats. Fans will move to better seats if they are and there is no one to stop them.
Media
Groundskeeper
signage
Usher