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Test your basic knowledge |
Sports Franchise
Start Test
Study First
Subjects
:
industries
,
business-skills
Instructions:
Answer 37 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Seating capacity is the total number of seats that are available at a specific stadium.
franchise
Seating Capacity
Cost Per Reach
sponser
2. The state of being and feeling secure and experiencing freedom from anxiety and fear - resulting from protection against harm or attack
Cost Per Reach
Security
Turnaround
Negotiation
3. Refers to the authorization that one business gives to another business - individual or organization which grants one of the entire permission to use another's property in exchange for a fee.
Negotiation
Fan Loyalty
Yeild Managment Pricing
licensing
4. Any revenue that comes from corporate sponsors. Selling advertising space in and around a stadium is the primary way to generate sponsorship dollars.
Demographics
Sponsorship Revenue
Profit
Forecasting
5. Are the exclusive right of a sponsors to have its name and logo on a stadium.
Security
Demand
Naming Rights
Media
6. The amount of a good or service that consumers are able and willing to buy at various possible prices during a specified time period.
Target Audience
Promotional Items
Expenses
Demand
7. Gross income User-contributed - The increase in assets that result from the sale of a product or service in the normal course of business
Ingress
Revenue
Satellite Parking
Profit
8. The costs of operating a business. Unlike the cost of an asset - the cost of an expense does not provide a future benefit to the business. Therefore - its effect is a reduction in owner's equity.
Security
Licensing Revenue
Forecasting
Expenses
9. Any parking lot that is offsite from the stadium is considered satellite parking. Shuttle buses are often required to transport fans to and from the stadium.
Forecasting
Fan Loyalty
Satellite Parking
Naming Rights
10. Is the collective use to sign - symbols or design. Sports and event stadium may reserve areas where sponsors can use signage for advertising purposes.
Licensor
signage
Expenses
Revenue
11. The money earned from conducting business after all costs and expenses have been paid.
Groundskeeper
Profit
Seating Capacity
Sponsorship Revenue
12. Yeild managment pricing involves setting different prices for goods or services in an effort to maximize revenue whenlimited capacity is a factor.
Yeild Managment Pricing
Naming Rights
Target Audience
Egress
13. Sometimes a business will use special items in combination with its promotional campaign to help attract customers. These items are considered promotional items.
Forecasting
Seating Capacity
Bottlenecks
Promotional Items
14. Ushers are responsible for making sure fans sit and stay in their assigned seats. Fans will move to better seats if they are and there is no one to stop them.
Profit
Expenses
Usher
Turnaround
15. In advertising - the term media is used to describe avenues for communicating a message. The most common forms of media are TV - newspapers -radio and the internet.
Bottlenecks
Royalty
Media
Naming Rights
16. Is the group - individuals or corporations paying a percentage of the revenue earned though the use of the intellectual property.
Media
Usher
Licensee
Negotiation
17. Forecasting involves the prediction of upcoming results based on the evaluation of accessible - relevant data.
Sponsorship Revenue
Forecasting
Licensing Revenue
Expenses
18. Price is the amount of money you charge customers for one unit. Ticket prices should reflect what customers are willing and able to pay.
Licensee
Sponsorship Revenue
franchise
Price
19. Loyalty is devotion to an entity. Sports fan loyalty largely determines how much fans are willing to pay for sporting event tickets and how many games they are likely to attend. A losing record is likely to decrease sporting event attendance - but th
licensing
Roster
Usher
Fan Loyalty
20. Infrastructure is the physical resources required for the operation of an event or activity. A good city for a football franchise will have an infrastructure that matches the team's needs. This includes the right size stadium - enough offsite parking
franchise
infrastructure
Media
Forecasting
21. A list of players on a team.
Satellite Parking
Roster
Bottlenecks
Awareness
22. The cost of an advertising campaign divided by the number of people reached.
Seating Capacity
Cost Per Reach
Media
Promotional Items
23. Egress refers to the flow or fans out of or away from the stadium.
Bottlenecks
Egress
Expenses
Cost Per Reach
24. Ingress refers to the flow of fans to or into the stadium.
Ingress
Fan Loyalty
sponser
Yeild Managment Pricing
25. A groundskeeper is someone who maintains property grounds of substational size like an athletic field. Proper field maintaenance is a very important and imprpoer maintence can lead to player injuries and league fines.
Price
Forecasting
Demographics
Groundskeeper
26. Is a per unit payment made for the use of intellectual property created by a business's or person - such as a sport team's name and logo.
Royalty
Promotional Items
Target Audience
Licensing Revenue
27. The percent of potential customers in a specific target audience who are aware of a products existence.
Promotional Items
Naming Rights
Awareness
salary cap
28. Owns the rights to some intellectual property and grants - permission to a groups - individuals or corporations to use this property.
Fan Loyalty
Bottlenecks
Licensor
Demand
29. The basic characteristics of a poulation segment such as gender - age - and income.
Demographics
Awareness
infrastructure
Yeild Managment Pricing
30. A franchise is a business arangement in which one company (the franchise) obtains the rights to sell the products and use various elements of a business system of another company (the franchiser).
Bottlenecks
Revenue
Sponsorship Revenue
franchise
31. Is the act of discussing an issue between two or more parties with competing interests in order to reach an agreement.
Bottlenecks
Security
Naming Rights
Negotiation
32. A salary cap os the anual dollar limit that a single team may pay all its players. The main purpose of a salary cap os to maintain competiveness within a league.
salary cap
Turnaround
Media
Licensing Revenue
33. Includes organization - firms - or individuals that gave terms money in exchange for advertising rights on stadium sinage and naming rights.
sponser
Naming Rights
Demographics
Security
34. Revenue that is generated from licensing agreements is considered licensing revenue. Licensing revenue is usually generated by granting third party companies the right to sell products including a team's name and logo. Typical products for licensing
franchise
Negotiation
Licensing Revenue
Demographics
35. An attempt to make an unprofitable business profitable again.
Turnaround
Forecasting
salary cap
Negotiation
36. Target audience describes a particular market segment selected as being the most appropriate for a certain advertising campaign or schedule.
Target Audience
signage
Licensing Revenue
salary cap
37. A bottleneck is a lessening of traffic throughput. in viral business- sports - you may see bottlenecks occur in the parking lots because of overloaded traffic situations due to the inability of the parking and security.
Satellite Parking
Bottlenecks
Price
Demand