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Test your basic knowledge |
Sports Franchise
Start Test
Study First
Subjects
:
industries
,
business-skills
Instructions:
Answer 37 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. In advertising - the term media is used to describe avenues for communicating a message. The most common forms of media are TV - newspapers -radio and the internet.
Media
signage
Egress
salary cap
2. Are the exclusive right of a sponsors to have its name and logo on a stadium.
Satellite Parking
Media
sponser
Naming Rights
3. Sometimes a business will use special items in combination with its promotional campaign to help attract customers. These items are considered promotional items.
Promotional Items
Turnaround
Usher
Media
4. The money earned from conducting business after all costs and expenses have been paid.
Egress
Bottlenecks
Security
Profit
5. The cost of an advertising campaign divided by the number of people reached.
Groundskeeper
Media
Bottlenecks
Cost Per Reach
6. Loyalty is devotion to an entity. Sports fan loyalty largely determines how much fans are willing to pay for sporting event tickets and how many games they are likely to attend. A losing record is likely to decrease sporting event attendance - but th
Roster
Ingress
sponser
Fan Loyalty
7. Price is the amount of money you charge customers for one unit. Ticket prices should reflect what customers are willing and able to pay.
Roster
sponser
Profit
Price
8. The state of being and feeling secure and experiencing freedom from anxiety and fear - resulting from protection against harm or attack
Profit
Fan Loyalty
Promotional Items
Security
9. A salary cap os the anual dollar limit that a single team may pay all its players. The main purpose of a salary cap os to maintain competiveness within a league.
Price
Promotional Items
salary cap
Groundskeeper
10. Revenue that is generated from licensing agreements is considered licensing revenue. Licensing revenue is usually generated by granting third party companies the right to sell products including a team's name and logo. Typical products for licensing
Ingress
sponser
Price
Licensing Revenue
11. Is the group - individuals or corporations paying a percentage of the revenue earned though the use of the intellectual property.
Cost Per Reach
Licensee
Promotional Items
Satellite Parking
12. Ushers are responsible for making sure fans sit and stay in their assigned seats. Fans will move to better seats if they are and there is no one to stop them.
Groundskeeper
Roster
Seating Capacity
Usher
13. Any parking lot that is offsite from the stadium is considered satellite parking. Shuttle buses are often required to transport fans to and from the stadium.
Satellite Parking
sponser
Demand
Sponsorship Revenue
14. Any revenue that comes from corporate sponsors. Selling advertising space in and around a stadium is the primary way to generate sponsorship dollars.
sponser
Sponsorship Revenue
Revenue
Egress
15. A franchise is a business arangement in which one company (the franchise) obtains the rights to sell the products and use various elements of a business system of another company (the franchiser).
franchise
Media
Demographics
Usher
16. Refers to the authorization that one business gives to another business - individual or organization which grants one of the entire permission to use another's property in exchange for a fee.
Promotional Items
infrastructure
licensing
sponser
17. A list of players on a team.
Royalty
Seating Capacity
Naming Rights
Roster
18. A bottleneck is a lessening of traffic throughput. in viral business- sports - you may see bottlenecks occur in the parking lots because of overloaded traffic situations due to the inability of the parking and security.
Roster
Expenses
infrastructure
Bottlenecks
19. Ingress refers to the flow of fans to or into the stadium.
Negotiation
Media
Turnaround
Ingress
20. Gross income User-contributed - The increase in assets that result from the sale of a product or service in the normal course of business
Licensing Revenue
Demographics
Revenue
sponser
21. Forecasting involves the prediction of upcoming results based on the evaluation of accessible - relevant data.
Forecasting
Awareness
franchise
Cost Per Reach
22. Is the collective use to sign - symbols or design. Sports and event stadium may reserve areas where sponsors can use signage for advertising purposes.
Cost Per Reach
Profit
Licensor
signage
23. Includes organization - firms - or individuals that gave terms money in exchange for advertising rights on stadium sinage and naming rights.
sponser
Naming Rights
Forecasting
Profit
24. The costs of operating a business. Unlike the cost of an asset - the cost of an expense does not provide a future benefit to the business. Therefore - its effect is a reduction in owner's equity.
Turnaround
licensing
franchise
Expenses
25. A groundskeeper is someone who maintains property grounds of substational size like an athletic field. Proper field maintaenance is a very important and imprpoer maintence can lead to player injuries and league fines.
Groundskeeper
Sponsorship Revenue
signage
Security
26. The percent of potential customers in a specific target audience who are aware of a products existence.
Awareness
Groundskeeper
Negotiation
Target Audience
27. Infrastructure is the physical resources required for the operation of an event or activity. A good city for a football franchise will have an infrastructure that matches the team's needs. This includes the right size stadium - enough offsite parking
Groundskeeper
Awareness
Sponsorship Revenue
infrastructure
28. Seating capacity is the total number of seats that are available at a specific stadium.
Yeild Managment Pricing
Security
Royalty
Seating Capacity
29. Is the act of discussing an issue between two or more parties with competing interests in order to reach an agreement.
Negotiation
Bottlenecks
Media
Profit
30. Yeild managment pricing involves setting different prices for goods or services in an effort to maximize revenue whenlimited capacity is a factor.
Yeild Managment Pricing
Media
Profit
salary cap
31. An attempt to make an unprofitable business profitable again.
Seating Capacity
Usher
Turnaround
sponser
32. The amount of a good or service that consumers are able and willing to buy at various possible prices during a specified time period.
Roster
Demand
Usher
Promotional Items
33. Is a per unit payment made for the use of intellectual property created by a business's or person - such as a sport team's name and logo.
Egress
salary cap
Royalty
Cost Per Reach
34. Owns the rights to some intellectual property and grants - permission to a groups - individuals or corporations to use this property.
salary cap
Licensor
Negotiation
Profit
35. The basic characteristics of a poulation segment such as gender - age - and income.
Ingress
Negotiation
Seating Capacity
Demographics
36. Egress refers to the flow or fans out of or away from the stadium.
Yeild Managment Pricing
Fan Loyalty
Egress
infrastructure
37. Target audience describes a particular market segment selected as being the most appropriate for a certain advertising campaign or schedule.
Target Audience
Cost Per Reach
Royalty
salary cap